Podcasts about Google Ads

Welcome to The CJ Moneyway Show, powered by CJ Moneyway Media and the Bleav Network—where purpose is the blueprint and legacy is the goal. Struggling to generate a meaningful return from Google Ads? You are not alone. In this episode, CJ Moneyway sits down with John Horn, CEO of StubGroup, a digital advertising agency specializing in paid media management, Google Ads optimization, account suspension recovery, and advertising compliance. According to John, StubGroup has helped more than 2,000 clients generate over $400 million in revenue by navigating the complexities of pay-per-click advertising and creating campaigns focused on measurable business results. John explains why many paid advertising campaigns fail, how poor targeting and weak conversion tracking can drain marketing budgets, and why hiring the least expensive advertising provider can create greater costs over time. CJ and John also examine one of the most stressful challenges advertisers face: Google Ads account suspensions. John shares why accounts are suspended, the mistakes businesses commonly make when appealing, and how advertisers can build more compliant and resilient campaigns. In This Episode Why many Google Ads campaigns fail to generate a strong return Common PPC mistakes made by small and midsized businesses The danger of choosing paid advertising support based only on price How tracking, targeting, and landing pages affect profitability What causes Google Ads account suspensions How businesses can reduce advertising compliance risks The StubGroup approach to transparency and campaign optimization Google Ads strategies for specialized and niche industries The role of AI and automation in digital advertising How businesses can use paid media to scale responsibly John Horn's advice for companies struggling to improve PPC performance Paid advertising should not be treated as a shortcut. It should be managed as a measurable business system—with clear objectives, accurate data, continuous optimization, and a realistic understanding of customer acquisition costs. Plus, stay tuned for the QuickFire Round, where John answers five rapid-fire questions with the first response that comes to mind. Listen now on Apple Podcasts, Spotify, YouTube, and all major podcast platforms. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

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Carlos Corredor, Co-Founder and CEO of Condor Digital Marketing, is driven by a passion for interpreting data and helping marketing leaders Generate and Measure Your Pipeline with greater accuracy. ith a background in sports analytics and journalism, Carlos helps B2B companies identify which marketing activities generate qualified leads, clients, and revenue so they can invest confidently in what works.  In this conversation, Carlos introduces The Condor Pipeline Generation Framework—Understand Current Pipeline Generation, Map the Process, Move Budgets to Their Highest and Best Use, Fix Measurement Gaps, and Rinse and Repeat. He explains why marketers should begin with clients and revenue instead of clicks and impressions, how the Pipeline X-Ray exposes attribution gaps, and why budgets should move toward channels with proven returns. Carlos also discusses using BANT to diagnose conversion problems and why client champions, paid media, and events drive growth in high-ticket B2B markets. — Generate and Measure Your Pipeline with Carlos Corredor  Good day, dear listeners. Steve Preda here with the Management Blueprint, and today my guest is Carlos Corredor, Co-Founder and CEO of Condor Digital Marketing, a pipeline generation and measurement firm. Carlos, welcome to the show.  Hey, Steve. Hi, everybody. Thanks for having me. Great to be here.  It's exciting to have you and to learn about your secrets of how you generate a measurable pipeline. But before we get into it, I'm curious: What is your personal why, and how are you manifesting it through your company?  Yeah. So I've always been passionate about sports and the data behind sports, and I actually worked in sports data analysis and journalism. But ultimately, I've been passionate about interpreting data to have an advantage, whether that's playing tennis or doing analysis for baseball teams. And then I eventually started working in marketing, doing sports websites, and I saw the opportunity. In marketing in general, especially with digital, to use data to your advantage. So I would say that's really what I'm passionate about in terms of my professional life and why I enjoy what I do so much and why I get up in the morning and I really look forward to the day and even to Monday. Because obviously, it's not all fun. But ultimately, I think it comes from that passion of liking what you're doing, and the time flies when you work and you like what you do and you see that you're good at what you're doing and it's making an impact. So I would say that's why.  And have you always been a data person? Are you analytical and like to look at the numbers behind things?  Yeah, yeah. It started with sports. That's where I realized that I had, let's say, that passion at the beginning and ultimately that skill. With baseball at the beginning, it was reading the back of baseball cards and then fantasy baseball in high school, and then actually working in that. In kind of like sabermetrics and Moneyball-type analysis in college.  Because I saw, just like it happens in marketing, how back in the old days, even professionals, they were using the wrong type of data or a very antiquated way of looking at things. So it's like understanding really what has an impact and what is responsible for outcomes. That's, I think, the part that I've always thought was what's important and what I had a knack for, a talent to do that better than others. So that's why I went deep into that.  Okay. So how do you do that? So this podcast is a podcast of frameworks. So I wonder if you have a framework of how to create pipeline generation based on data, and perhaps you can share a simplified version of that with our listeners, something that can be explained in three to five steps.  Yeah, definitely. And I'll give you first the kind of like the philosophy or the mental model, and then I'll give you those steps because one comes from the other. So in marketing, with all of the data that's available, especially today, a lot of people start at the bottom. At clicks, impressions, and then they try to build a bottoms-up report to then prove what's generating leads and clients and revenue. But that is always inexact, takes forever.  What I propose is doing it the opposite: a top-down approach where you start with clients and revenue, and then start figuring out where those leads in your pipeline or clients and the closed revenue is coming from. And you will know all of that at the beginning. So that's, I think, how it starts, that framework. So the first step of the framework is to understand, which sounds really basic, but you'd be surprised today how many marketing leaders, marketing VPs, CMOs of especially mid-market, definitely smaller mid-market, and even some enterprise companies, don't have that data readily available to understand how much pipeline did we, as a marketing department, generate, let's say, last year. So that's, I think, the first step, is understanding that. It's asking your team for a report that says that. Now your team's going to come back and say they won't know the full picture. Maybe they know 10%, maybe they know 90%. But they're going to show you something. So then is the second step. You're going to start adjusting your investments to what you're seeing there, and at the same time, you're going to start fixing the dark holes or what you can't see.  And then simply step number three is rinse and repeat every, let's say, quarter at the beginning. And obviously, there's nuances of how exactly you should adjust and what exactly you can fix. But ultimately, that would be the three-step approach that you asked about.  That's fascinating. So the understand piece is understanding your pipeline or how you're generating the pipeline? What is it? Understanding what?  Yeah. So actually we have a name for that first step. We call it the Pipeline X-Ray. So let's say you start a new job as a CMO of a new company. Or simply you've been in the job for a while and you're listening to this and you say, “Okay, actually, I've never thought about it that way.  Let's sit tomorrow with my team and ask the question: How many qualified leads and closed clients have we, as marketing, generated so far this year and, let's say, last year?” That is understanding that. Now, I'll tell you, I'd be very surprised if the marketing person or the marketing team or the leader has that data in a way that they can say with 100% certainty what the answer is. In terms of, “We've closed these four clients, and we've had 72 qualified leads.  And out of the 72, 50 have come from our paid search campaigns, 10 have come from events, and then the others have come from organic.” In an ideal world, that's the type of answer that you want. But in the real world, again, very rarely do you have that clear understanding right then and there. So that's when step number two becomes, okay, let's close the gaps to be able to have an understanding.  Okay. So essentially, when you say adjust and fix, then are you talking about adjusting and fixing the process of generating clients, or actually mapping the gaps in the pipeline first?  Yeah, so that's a great question. The adjust, I mean move budget around. Not necessarily increase budget. You have to prove what's working. And obviously, if you don't have the full picture and understanding, you cannot just go to your CEO and say, “I need more budget.” So with the same budget that you have, what can you pause and move around towards the things that step number one told you with certainty are working. So if, let's say, out of the 50 qualified leads that you generated, you saw that half of them came from your paid search campaigns, then you say, “Oh, okay.” And then you don't see anything, let's say, for conferences, and now you're going to 10 conferences a year and you're spending a million dollars on conferences, and you're only spending $200,000 a year on your paid media spend. Then you say, “You know what? I'm going to stop. I'm going to pause. We're not going to go to these two conferences this year, and I'm going to move those $200,000, and we're going to double our spend in Google Ads,” for example. That's what I mean with the adjust piece. It could be the opposite. It could be pause paid search and then be more aggressive on our conference strategy. It could be, let's start a paid social campaign, whether that's LinkedIn or programmatic ads, or let's be more aggressive on our PR because right now our leads have come from interviews that our subject matter experts have done in certain types of podcasts or YouTube channels.  But that's what step number one is. But adjust is move budget around. Put your stocks where the returns are positive and where you can expect a better return almost immediately, or at least in the next upcoming months. And then the fix is particularly around the measurement gaps. The fix is what you can't see, right, on step number one. Step number one is understanding. And a report with all of that. When the person that does the reporting for you came back, or when you did it yourself or whatever, probably a lot of leads are like, “Ah, now it says direct traffic. What is that?” Obviously, they didn't just come and wake up one day and say, “Oh, I'm just going to go to condoragency.com.” No, they heard you somewhere, but you're still not sure. You won the client, you know you won the client, the client's paying you money, but you're not sure. So maybe, okay, what needs to improve in our measurement framework.  Usually, you can start with your CRM, your HubSpot, Salesforce, for instance, or whatever you use. There's some web analytics that might need to happen. You need to connect your advertising platforms. You're probably going to need to start talking to your sales team so they ask the right questions when they have discovery calls with prospects. I mean, there's a few things you can do, but I'm talking specifically about measurement gaps so you can have the full picture.  So when you talk to new prospects or clients, can they answer one most of the time?  They can partially answer one. I would go a step beyond because, I mean, that's not the sexiest answer. I would say it's usually, let's just say, around 50% of their leads and clients, they can know who was responsible. And then there's a couple of parts there. First and foremost, not only for your sake, but for the sake of your alignment with the C-suite and with the CEO and the CFO and even the sales team. You want to know, is marketing responsible for this? Number one. Because then that's very important.  Because that's what's going to justify the existence of the marketing team. Then later, if it came from a paid search campaign or a paid social or a conference, if those all are in the marketing budget, that's secondary. But most importantly, you want to make sure that, number one, you're bringing pipeline as a marketing department, and number two, you know exactly what pipeline you're bringing. Not only you, but then also your CEO and your CFO. So then it's like a luxury, let's say, to see if it comes from, the tough part is that you won't know that it comes from marketing unless you're tracking paid search and you're tracking conferences in the CRM the right way. So obviously, they are related in that way.  Okay. Love it. So understand your pipeline generation, and then adjust the budget to make sure you're supporting the ones that generate the most, and fix those that are not optimized. So maybe optimize them or replace them or come up with a new one. How else do you fix other than your measurement gaps?  Okay, you fixed the measurement gaps. Now you can measure it. You have a full picture. Then you have a slate of options, and how do you know what to choose if you're not doing enough?  Yeah. So I think there’s a couple of things there. One is understanding if you… Because, obviously, you always want to generate more pipeline. So you have to then say, “Okay, is my problem that I'm not generating any interest in the first place at all?” Like, there's nobody visiting my website. Or even downloading some pieces of content, what traditionally is called conversions or marketing-qualified leads. Obviously, that's not the goal.  The goal is that they turn into clients. But you have to know that if people are not visiting your website and you're not seeing marketing-qualified leads coming into your CRM, then you have to do certain things. Whereas if the problem is, “Okay, no, that's not the problem, Carlos,” and this is actually more common, which is a little counterintuitive, but the more and more that we work with mid-market clients, we realize this is the case.They are generating marketing-qualified leads. There is activity in the CRM. There are companies, new companies, that you see are visiting your website, downloading and consuming content. But then, for some reason, they are not becoming clients. So that's where we have to dig in and understand. Maybe they downloaded a white paper that was very educational in nature. And they're not ready to buy. Which is fine, and I'm not saying you have to not show that white paper, but you know that white paper is not going to bring you ready-to-buy customers.  So that's when we have the concept of what sales and marketing people call a BANT-type of lead, which is a lead that has the budget, the authority, the need, and the timing. You want, obviously, a lead that has the four things. Now you start, you measure. Okay, we had 10 leads, and they had, let's say, the budget and the authority. They were the CTO. The lead of the technology department in the company that we know has the budget. But they just downloaded this and didn't convert. They didn't have, let's say, the timing or the need.  Then maybe you rely more on, for example, paid search, which is a channel that, by searching the right keywords, the bottom-of-funnel keywords, for example, we are a pipeline generation firm. If somebody is looking for, “What is Google Ads?” That's educational. Now, if somebody's searching for “experienced agencies in B2B managing Google Ads.” Now, that's somebody that's ready to hire an agency to manage their Google Ads. So that's why, for example, in this case, if the component that's lacking is the need and the timing, paid search could be a way to do it. Or intent data, which is now something that is out there not only via paid search, but you identify certain signals and you can target them on programmatic ads or YouTube or whatever. That's another alternative. So that's something that you could do, for example, if you have a pain in moving leads down the funnel and closing clients, and you also realize that you're talking to the right people, but then they're simply not converting.  And the opposite. You get a lot of people that need your service. But they may be too small, or they may be just a manager and they don't have the authority to approve a high-ticket service. Then you go towards maybe LinkedIn targeting, or you do a campaign that is based more on account-based marketing, or ABM. Where you know you're talking to the right people. So again, that's another adjustment that you can make. So I don't know if I… Sorry if I deviated a little bit from the question, Steve, but hopefully that's still—  No, it makes sense. It makes sense. So first you want to measure, and then you diagnose. If you've got some activity but it's not converting, why is it not converting? Maybe it's not the right approach to build trust. Maybe there's another approach.  And then you look at the different elements: budget, authority, need, timing. That makes sense. So let me turn it back to you. So what drives growth in your business?  So for us, I would say if we do that, let's say, Pipeline X-Ray. And we actually did. We've been in business for almost 10 years now. And if you would do a Pipeline X-Ray, the number one driver of leads and new clients are, let's just call it, Condor champions that switch jobs. And not switch jobs that were working with us, but they were working with one of our clients.  And they worked with us, and they saw the work that we did, and they ended up moving to another agency within the same space, for example, or in B2B services, or even if it's something a little more niche like tech services, which is an area that we also specialize in. And then they say, “I already worked with Condor for either measurement or paid search campaigns or demand generation in general, and I like working with them, so they're going to call us.” And then some people, they switch multiple jobs. So embracing that and obviously using that to fuel and to focus even more on doing a great job and maintaining relationships with people, obviously most importantly while they're a client, but even if they switch, not forgetting about them. That has been the main driver. Obviously, we don't want to only rely on that. And then more recently, we've given more structure to our own sales and marketing department for that. And, for example, we closed a client that came via a paid search campaign. But that's still… We haven't scaled those yet.  We're still making sure. We're still in that measurement phase where, yeah, we're putting budget behind a few things and some of them seem to be working better, but not yet at the point of truly scaling that. We're ultimately also a relatively small firm, which obviously makes decisions differently than if you are, let's say, a mid-market or enterprise. But those, I would say, in order of importance, have been our three main drivers of growth: the champions that switch jobs, number one, and then I would say secondarily, paid media and events.  Yeah. So these are the three things. And what about the events? Why do you put events as a third? I'm just thinking that you're a B2B company and trust-based. Would events not be better than paid media?  I would say they're not mutually exclusive. Actually, they rely a lot on each other. And honestly, for us, I just put number two and three, but I would say they're tied for second, and then the other ones are four and below. And the reason why I think events are important, what we're seeing not only for us but for our clients, the outbound activity is really saturated.  I think cold email or cold outreach in general, because it used to be via email, now it's on LinkedIn as well, it's really, really saturated. It's really hard to be heard or to get a reply with cold outreach in general. Paid media, you can be a little bit more creative because you have visuals. Whether that's video that hopefully you can leverage. So I'm a believer in paid media more than the actual cold outreach via email or LinkedIn. But then the events are also great precisely because of that.  People are saturated and tired of being bombarded with messages from people they don't know. Whereas especially after COVID, people started going back to both the office and simply going out there. It doesn't have to be a big yearly conference. It can be just a dinner where you invite four or five people and talk about certain topics or any in-person activity. Well, I mean, a webinar can even be considered an event. Where you're educating your audience on certain things. And especially if your target audience is more on the manager side or below, or director and below, webinars can be an avenue.  But to answer your question, I think that personal connection is really, really powerful. And people forgot about it with, let's say, the boom of cold outreach and digital and now AI, and especially during COVID. But definitely in the last few years, we've seen not only that people are more willing or prefer to meet people in person, but we see that in the data as well, We see cold outreach campaigns that are bringing less and less results. And then when you connect in person.  Especially high-ticket. I also give this example. If you're selling B2B services, which are usually high-ticket. It's a project of either $50,000. It could be an engagement of $2 million over two years. Obviously, you want to know the company, but you also want to trust the human that is going to deliver on that promise. I always give the example: If you're selling an iPhone cover that costs $25, yeah, maybe you can get away with a pretty image on an Instagram ad. You click and you buy. Boom. Great. You can fully leverage digital for that.  But when you're selling a cloud migration project of a million dollars, you're going to want to talk to somebody, trust that person, dig in a little bit more, have a couple of meetings. So it's more complex. So in particular for those instances, that's why I think the personal connection, that it's even better if it starts at an event, or however you manage to do it, helps a lot.  So for Condor, do you make a distinction between B2B companies and B2C, and where you can help them the most?  Yeah. We have a couple of direct-to-consumer clients, but the majority of the work that we do is either for B2B or, if not B2B, it's lead generation. So e-commerce, for example, is a different world. E-commerce, as I mentioned, depending on what you buy, it's immediate. You track things. You have a platform like Shopify or something similar. It's a whole different world. Whereas that's immediate, and you can see everything, and it's all kind of automated and based on an inventory.  Whereas in either B2B services or lead generation, it's more about, okay, what happens after the initial action, after that initial either visit or conversion. Because a conversion is not a purchase. In e-commerce, in direct-to-consumer, in the example that I gave you, we made it. We sold the cover. That's our business. In here, it's like, okay, they downloaded a white paper. Or they signed up for a webinar, but that's only the first step of a long journey of closing, again, a $1 million service client.  So we specialize in that. In what needs to happen, not only to generate the initial raise of hand, but to make sure that the people that raise their hands are the right people, because otherwise they're not going to end up buying. And ultimately, the entire process of lead generated to client closed. Which is a big universe in itself. So that's where we want to focus.  So you basically help them not just to get the leads but to convert the leads and turn them into a client.  Right. Right.  So Carlos, if you had a magic wand and you could fix just one thing in your business in the next 12 months, what would you use the magic wand for?  I would say accelerate. I would accelerate by five or 10 years the structure and how mature our sales and marketing team is. I would love to wake up tomorrow morning and have a team of five people in the marketing department and five people dedicated to sales, with SDRs and a sales leader, that is already generating, that we're closing 10 clients a month. So I would say that's… But that obviously takes time.  And you want to go one step at a time, otherwise, to prove ROI and to grow without, let's say, wasting unproven budget or wasting money. But I think a lot of owners—I don't know if it's a cheap answer—but I think a lot of owners would probably answer the same thing.  Yeah. So essentially what you need to do is you need to have scalable sales and marketing so that you can just add people and it's going to—it's like a coin-operated system, right?  Yeah. Yeah.  So if the listeners would like to go through that process and they would like to understand, okay, how do we map our leads, where they come from, evaluate it, and then adjust and fix and scale, where can they learn more and how can they connect with you? Yeah.  So if they go to our website, it's condoragency.com. Condor, like the bird. There are some options there on how to work with us or even some information, even if they want to try and do it by themselves, right? Again, what I mentioned earlier, the Pipeline X-Ray. It's a quick project that we do to get to that, where you can start seeing some valuable information to take action on fairly quickly.  We can get that done in a couple of weeks, the exercise of the Pipeline X-Ray, so then you know what to start adjusting and fixing. And obviously, you can contact me directly also on LinkedIn or via our website. I'm glad to obviously have a subsequent conversation and see if and how we can help.  Awesome. So if you are out there and you want to improve your sales and marketing, then you have to start with the Pipeline X-Ray because you are getting leads, you just don't know where they are from and how effective they are, and then how you tweak the process so that you're putting energy behind the more effective ones and readjusting your budget, and then fix the gaps.  So Carlos can help you with that, right? So make sure you reach out to Condor and get the X-Ray. So Carlos, thanks for coming. And if you enjoyed this conversation, then make sure you subscribe and follow us on YouTube, Apple Podcasts, because every week I bring a couple of entrepreneurs who are sharing their frameworks with you. So Carlos, thanks for coming, and thanks for listening. Important Links: Carlos's LinkedIn Carlos's website

Struggling to scale your ads? Spending more won't fix the problem. Let's figure out why your growth strategies are not working. Talk to us at https://www.tiereleven.com/apply You've hired agency after agency, and no matter what they try, you can't scale your Google Ads. You don't have a Google problem. It's a creative strategy problem. Until you fix demand creation, no amount of campaign optimization is going to get you unstuck.In this episode, I break down a real client situation: a 14-year-old B2B SaaS company spending upwards of $200K a month on Google Search with no good answer for why growth has stalled. I'll walk you through why Google is a demand-capture platform, not a demand-creation one, and why 80% of any market lives in what I call the "zone of indifference." We also look at why the real fix lives in creative strategy on Meta, programmatic, and connected TV, not another Google audit. If your cost of acquiring new customers keeps climbing no matter what you spend, this one's for you.In this episode:- Why Google Search has a demand capture ceiling- The difference between demand capture and demand creation channels - Why branded search clicks cost 10-20x less than non-branded keywords - The "zone of indifference" and why it's 80% of your market - Why the agency rotation trap makes Google Ads more expensive- Why hook rate and hold rate matter more than landing page optimization - The B2B creative mistake of writing ads for users instead of buyers - How messaging extraction uncovers what decision-makers care about - Three questions to ask your agency if your Google spend has stalledMentioned in the Episode: Case Study on Optimizing Ad Spend: https://perpetualtraffic.com/podcast/episode-801-from-2-5m-to-4m-a-month-ad-spend-barely-changed-heres-why/ Tier 11's Data Suite: https://www.tiereleven.com/what-we-do/data-suiteJoin Ralph Burns and John Moran every Friday for The Ad Lab Live: https://www.youtube.com/@Tier11/streams Listen to This Episode on Your Favorite Podcast Channel:Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491 Follow and listen on Spotify:https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuK Subscribe and watch on YouTube: https://www.youtube.com/@perpetual_traffic?sub_confirmation=1We Appreciate Your Support!Visit our website: https://perpetualtraffic.com/ Connect with Ralph Burns: LinkedIn - https://www.linkedin.com/in/ralphburns Instagram - https://www.instagram.com/ralphhburns/ Hire Tier11 - https://www.tiereleven.com/apply-now Mentioned in this episode:https://perpetualtraffic.com/advertise-with-us/

Mike Garvey returns to The Green Grind to share what's changed since his first appearance on the show and why he believes robotics, battery-powered equipment, and smart technology are transforming the landscape industry. From growing Coastal Fertilization and expanding into new markets to becoming a Kress robotic mower dealer, Mike breaks down what he's learning on the front lines of innovation.

Most Shopify brands use Google Ads to drive sales. The fastest-growing brands use it to build a DTC brand.Google Ads has become one of the most powerful ways for ecommerce brands to find new customers - but many Shopify stores are still optimising for short-term ROAS instead of long-term growth.In this episode, Nick explains why most Shopify brands get Google Ads wrong and how successful DTC brands use paid search, Shopping ads and customer data to build a scalable acquisition engine. Want some help with profitably scaling your Google Ads? Reach out to Nick's agency: team@spec.digital You'll learn:Why chasing ROAS alone can limit Shopify growthThe difference between buying clicks and building customersHow Google Shopping acts as your digital storefrontWhy product feeds, creative and offers matter more than everHow leading brands measure profitable customer acquisitionWhy Google Ads and retention need to work togetherNick also shares the biggest mistakes Shopify brands make with Google Ads, why better data leads to better automation and how to build a paid acquisition strategy designed for long-term brand growth.In this episode:(00:00 Why Good ROAS Doesn't Always Mean Profit(01:14) Stop Using Google Ads Just to Generate Sales(03:00) ROAS vs Customer Lifetime Value(05:12) The Snowball Effect of Repeat Customers(06:31) The 4 Metrics Shopify Brands Should Track(08:02) Fix Your Google Shopping Customer Journey(11:59) Why Product Feeds Matter So Much(14:04) How to Set a Profitable Google Ads Target(16:09) How to Increase Repeat Purchases & LTV(20:00) How AI Is Changing Google Ads(22:14) 5 Things Scaling Brands Do Differently(25:09) The Key to Profitable Google Ads ScalingFollow Winning With Shopify for practical ecommerce growth advice every Tuesday and Friday.Exclusive listener offers:Ships-A-Lot - Improve fulfilment costs and find hidden shipping margin leaks.Inventory Planner - Free seven-day inventory bootcamp.Omnisend - 30% off paid plans for three months with code WINNINGWITHOMNISEND.Yoast - 15% off Shopify and WordPress with code WWS15.506 - Extended 30-day free trial on any of their three Shopify apps with code WWS.About Winning With ShopifyWinning With Shopify is powered by Spec Digital, a PPC & SEO agency helping ecommerce brands grow through performance marketing.

In this episode, Michael Blank welcomes back Will Harvey, founder and managing partner of Harvey Capital, to explore his evolution from multifamily investor and mortgage professional into the private lending business. After leaving his W-2 job to pursue real estate full time, Will discovered that he enjoyed the finance side of investing far more than the operational side—and eventually built a private lending business focused on asset-backed loans. Will explains how the private lending model works, why he prefers lending against real estate rather than owning it, how he raises capital through a fund structure, and how he protects investor capital through conservative underwriting. The conversation also dives deep into how Will is using AI to transform everything from underwriting and Google Ads to lead generation and investor outreach, offering a fascinating look at how technology can dramatically increase the scale and efficiency of a real estate business.Key TakeawaysPrivate Lending Can Provide Real Estate Exposure Without Owning the PropertyWill explains why he prefers lending against real estate rather than dealing with tenants, contractors, renovations, and property operations—and how lenders can earn attractive interest while maintaining a secured position.Protecting Capital Starts With Conservative UnderwritingThe goal isn't to take back properties when borrowers default. It's to structure loans with enough margin of safety that the investment remains protected even when something goes wrong.Fund Structures Can Reduce Concentration RiskRather than putting all of an investor's money into a single loan, Will prefers a fund model that spreads capital across multiple loans and borrowers.AI Is Transforming Real Estate UnderwritingWill uses Claude Code to analyze borrowers, verify their track records, review financial statements, research potential red flags, and produce detailed underwriting briefs—allowing his team to process significantly more volume.AI Can Turn Marketing Data Into Actionable InsightsBy feeding Google Ads reports into Claude, Will can quickly identify which campaigns, keywords, locations, and time periods are performing best, dramatically accelerating a process that previously took weeks of manual analysis.AI Is Opening New Doors for Capital RaisingWill is using AI to identify potential investors through public property records, including people who own real estate through self-directed retirement accounts, creating targeted lists that would have previously required significant manConnect with Will HarveyWebsite: Harvey CapitalEmail: will@harvey-capital.comConnect with our Deal Maker PartnersCheck out all Partners hereAttorney - Swafford Law LLC Asset Manager - Cyndee Harding, High Caliber MultifamilyCPA - James Bohan, Stonehan AccountancyMentor - Deal Maker MentoringResourcesConnect with Michael BlankTheFreedomPodcast.com Join the Deal Maker MastermindExplore Michael's Mentoring ProgramReview the Podcast on Apple PodcastsGet the Syndicated Deal AnalyzerGet the Book, Financial Freedom with Real Estate Investing by Michael Blank For full episode show notes visit: https://themichaelblank.com/podcasts/session538/

How long does it take to be successful in Google Ads? Today Chris Schaeffer discusses the major number and the one factor that can either slow that process down or speed it up. Reaching success in Google is not guaranteed but with this simple rule you will have a better chance at success!Try Opteo for free for 28 days - https://opteo.com/pspChris Schaeffer - http://www.chrisschaeffer.comSubmit a Question - https://www.paidsearchpodcast.com

We get back to paid ads fundamentals and why AI automation only works when we set clear, revenue-connected conversion goals. We share practical ways to define personas, protect lead quality, and build landing pages that help Google Ads learn what “good” actually looks like. • goal-first thinking for Google Ads and paid social automation • common conversion tracking mistakes that burn budget • building multiple personas and matching each to the right channel • avoiding spam traffic on Display and filtering low-quality leads • why gradual budget changes beat turning campaigns on and off • budget planning using CPC estimates and minimum lead volume • lead scoring methods that feed better data back to ad platforms • landing pages as single-purpose conversion tools with cleaner tracking • funnel strategy beyond one-shot high-intent clicks Guest Contact Information: Website: factorfour.comLinkedIn: linkedin.com/jeffcolemanMore from EWR and Matthew:Leave us a review wherever you listen: Spotify, Apple Podcasts, or Amazon PodcastFree SEO Consultation: www.ewrdigital.com/discovery-callWith over 5 million downloads, The Best SEO Podcast has been the go-to show for digital marketers, business owners, and entrepreneurs wanting real-world strategies to grow online. Now, host Matthew Bertram — creator of the LLM Visibility Stack™, and Lead Strategist at EWR Digital — takes the conversation beyond traditional SEO into the AI era of discoverability. Each week, Matthew dives into the tactics, frameworks, and insights that matter most in a world where search engines, large language models, and answer engines are reshaping how people find, trust, and choose businesses. From SEO and AI-driven marketing to executive-level growth strategy, you'll hear expert interviews, deep-dive discussions, and actionable strategies to help you stay ahead of the curve. Find more episodes here: youtube.com/@BestSEOPodcastbestseopodcast.combestseopodcast.buzzsprout.comFollow us on:Facebook: @bestseopodcastInstagram: @thebestseopodcastTiktok: @bestseopodcastLinkedIn: @bestseopodcastConnect With Matthew Bertram: Website: www.matthewbertram.comInstagram: @matt_bertram_liveLinkedIn: @mattbertramlivePowered by: ewrdigital.comSupport the show

Episode 2000 is a milestone, so we keep it personal and practical: a new coaching member sends a long list of questions, and we answer them straight from decades in the pool service industry. If you're starting a pool service business or trying to scale your pool route, this is the kind of nuts-and-bolts guidance that saves you months of trial and error.We start with the mistake that quietly drains more money than any broken pump: pricing too low. Then we sort profitable work from schedule killers, including why weekly service accounts win and why one-time cleanups and filter-cleaning-only jobs often don't move your business forward. From there, we break down service pricing structures that customers understand, including a hybrid model that includes a reasonable chemical maintenance dose while billing for tablets and specialty products.We also get into the real-world setup: the essential tools you need on day one, what purchases to delay until revenue is steady, and the training resources that actually help with residential pool care and algae control. On the marketing side, we talk Google Ads, door hangers, what to do about gated communities and no-soliciting areas, and why advertising usually beats referrals early on. We even close with a surprisingly important detail most people overlook: picking a pool company name you can live with.If you found this helpful, subscribe, share it with a pool pro who's starting out, and leave a review so more service techs can find the show.We celebrate episode 2000 by answering a new pool pro's real questions about pricing, services, tools, training, marketing, and building a profitable pool route. We share the hard lessons that cost money early, then lay out simple systems that keep customers happy while protecting your margin.  • pricing too low as the fastest way to lose profit  • weekly service accounts as the core of a sustainable pool route  • one-time cleanups and filter cleanings as low-value distractions  • three pricing models and why a hybrid structure works  • defining a chemical maintenance dose and billing above it  • setting expectations so customers avoid surprise charges  • using a simple service agreement to prevent disputes  • buying only essential pool service tools at the start  • training picks including residential courses and algae-focused education  • getting first customers with Google Ads, door hangers, and smart targeting  • why early growth usually comes from advertising over referrals  • choosing a business name that will not confuse customers  Learn more at swimmingpoollearning.com  The coaching program that I mentioned is available at PoolaiCoaching.com  Send us Fan MailSupport the Pool Guy Podcast Show Sponsors! HASA  REWARDS Apphttps://hasa.com/hasa-appThe Bottom Feeder. Save $100 with Code: DVB100https://store.thebottomfeeder.com/Try Skimmer FREE for 30 days:https://getskimmer.com/poolguy Get UPA Liability Insurance $64 a month! https://forms.gle/F9YoTWNQ8WnvT4QBA Support the showThanks for listening, and I hope you find the Podcast helpful! For other free resources to further help you:Visit my Website: https://www.swimmingpoollearning.comWatch on YouTube: https://www.youtube.com/@SPLPodcast Site: https://the-pool-guy-podcast-show.onpodium.com/UPA General Liability Insurance Application: https://forms.gle/F9YoTWNQ8WnvT4QBAPool Guy Coaching GroupJoin an exclusive network of Pool Service Technicians to access the industry's leading commercial general liability insurance program. Protect your business.Premium is $64 per month per member (additional $40 for employees and ICs)$59 per month for Pool Guy coaching Members - join here! https://www.patreon.com/poolguycoachingLimits are $1,000,000 in occurrence and $2,000,000 in the aggregate - Per member limits     [ $1,000,000 per occurrence and $4,000,000 aggregate available for $75 per month ]$50,000 in HazMat Coverage - clean up on-site or over-the-roadAcid Wash Coverage - Full Limits

Today on the Community podcast, Kristina is joined by Britt Holmes, founder of Merit Media and paid ads expert, to break down how small business owners can use paid ads to create more consistent leads, increase visibility, and grow their business.Britt shares what business owners need to know before investing in Google Ads, Meta Ads, or LinkedIn Ads, and why a strong ad strategy is less about spending more and more about spending strategically.Tune in to hear:When your business is actually ready to start running paid ads.How to choose between Google Ads, Meta Ads, and LinkedIn Ads.The biggest mistakes business owners make when trying to DIY their ads.Why tracking and actively managing your ads are essential for better results.How paid ads can help reduce the feast-and-famine cycle in business.Why your website, messaging, and social media need to work together with your ad strategy.Britt also shares why you don't need a massive budget to get started, why slower seasons can actually be a smart time to advertise, and why boosting an Instagram post is very different from creating a strategic paid ads campaign.If paid ads have always felt overwhelming, this episode will help make small business advertising feel more accessible and give you a clearer understanding of how paid ads can support long-term business growth. Tune in now to learn how to approach your ad strategy with more confidence!Connect with Britt Holmes:WebsiteFollow Merit Media on InstagramFollow Britt on InstagramLinkedInMentioned in this Episode:Take our What's Your Social Media Personality Quiz: https://www.thesocialsnippet.com/quizSend me a text!PodMatchPodMatch Automatically Matches Ideal Podcast Guests and Hosts For InterviewsSupport the showFor Your Information:• Host your podcast on Buzzsprout!•Join The High Vibe Women Online Community!• Join our favourite scheduling platform Later• FLODESK Affiliate Code | 25% off your first year!• Connect with Kristina  Don't forget to come say hi to us on Instagram @thesocialsnippet, join the Weekly Snippet or follow us on any social media platform! Website . Instagram . Facebook . Linkedin

In dieser Folge des Onlineshop Geflüster Podcasts geht es um einen Margenkiller, den die meisten Shopbetreiber komplett übersehen: Rabatte und Discounts. Die Marge im E-Commerce ist ohnehin schmal. 10 bis 20 Prozent Profit sind für einen soliden, wachsenden Shop schon gut, viele liegen dauerhaft bei 5 Prozent. Das heißt, jeder einzelne Prozentpunkt, den du irgendwo rausholst, hat einen riesigen Impact auf den Profit. Und genau da versteckt sich das Problem: die Discountquote. Die meisten Shops wissen gar nicht, wie viel Prozent ihres Umsatzes durch Rabatte verloren geht. 15 bis 20 Prozent sind keine Seltenheit, und das geht direkt von der Top Line runter. Wer stattdessen auf 5 bis 10 Prozent kommt, holt am Ende zweistellige Profitmarge raus. Ich hab genug Shops gesehen, die auf plusminus null liefen und nach dem Rabatt-Stopp plötzlich 10 bis 15 Prozent profitabel waren, ohne dass die Kunden deswegen weniger gekauft haben. Auch nicht, obwohl die Konkurrenz weiter Rabatte gab und die Kunden jahrelang darauf trainiert waren. Du erfährst, warum du deine Discountquote überhaupt erst mal kennen musst, bevor du irgendwas optimierst, warum ein paar Prozentpunkte Rabatt am Ende die Hälfte deines Profits kosten können, und warum die typischen Ausreden (unsere Kunden sind daran gewöhnt, die anderen machen das doch auch) in der Praxis oft nicht stimmen. Viel Spaß beim Anhören! Dein Berend. __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin __________

What does it actually take for a UK brand to successfully cross the pond and crack the massive US market?In this episode of Marketing vs. the World, I am joined by Steve Cozzolongo, founder of the US-based e-commerce growth agency Digital Position. We explore the realities of expanding into the United States, from navigating the "Amazon effect" and shifting consumer expectations to understanding the true cost of advertising across the states.What You'll Discover- Cracking the US Market: Why having a proven concept, a solid contribution margin, and a minimum testing budget of $15,000 are essential before making the leap.- The Power of Creative Content: How social media presence, authentic nano-influencers, and localising your brand's voice can make or break your US launch.- Navigating the AI Shift: Why artificial intelligence is raising the baseline for marketing efficiency, but human touch and native cultural understanding remain irreplaceable.Expanding into the US offers access to over 330 million eager consumers, but it requires more than just turning on Google Ads. By understanding your specific business model, partnering with local strategists, and focusing on authentic creative content, your brand can successfully navigate the highly competitive American landscape.Marketing vs The World is brought to you by Monday Clicks, the Content First SEO and GEO agency. We help ecommerce brands grow through smarter SEO, content, and AI-driven search. Connect with us on LinkedIn or, if you'd like to chat about how we can help you, get in touch.Marketing Vs The World is produced by Urban Podcasts.

What if some of the people you see as competitors could actually help you grow your property management business? In this episode of the #DoorGrowShow, Jason and Sarah Hull talk about collaboration over competition and why a scarcity mindset can cause property management business owners to overlook opportunities sitting right in front of them. They break down why clients aren't necessarily choosing a property manager because of a secret strategy, service, or sales pitch, and why trying to protect everything you do from your competitors may be doing more harm than good. If you've been treating the property managers around you strictly as competition, this episode may change the way you look at them. You'll Learn [00:00] Introduction and industry overview [00:58] False scarcity and competition myths [03:19] Clients choose you for your uniqueness, not secret sauce [05:16] The industry benefits from collaboration, not isolation [06:15] Debunking false assumptions about growth and scarcity [08:39] Lead generation is easier than perceived [09:06] The abundance of property management opportunities [11:51] Overcoming fear and false evidence [12:52] Collaboration over competition explained [16:16] The neighbor strategy for referrals Quotables "They work with you because they like you. Because you're unique, because you are uniquely you." — Sarah Hull  "People don't want to buy property management. They want to buy you." — Jason Hull "Some of your neighbors could become one of your best friends and best assets." — Jason Hull Resources DoorGrow and Scale Mastermind DoorGrow Academy DoorGrow on YouTube DoorGrowClub DoorGrowLive Transcript Jason Hull (00:00) All right, five, four, three, two, one. Hey everybody, I'm Jason Hull, the founder and CEO of DoorGrow. This is Sarah Hull, owner of DoorGro and the COO. We are the world's leading and most comprehensive coaching and consulting firm for long-term residential property management entrepreneurs. For over a decade and a half, we have brought innovative strategies and optimization to the property management industry.   At DoorGrow, we are on a mission to transform property management business owners and their businesses. We want to transform the industry, eliminate the BS, build awareness, change perception, expand the market, and help the best property management entrepreneurs win. Now let's get into the show. All right, so today we're going to be talking about collaboration over competition in the property management industry. And the reason for this is because a lot of you are dealing with a lot of false scarcity.   false competition and you're not leveraging some of the people that could be feeding you business, maybe even in your own neighborhood. And so let's get into this. All right, let's talk about it. So if you've ever thought, no, I don't want my competitors   registers to know about doorgrow. I don't want them to work with door grow. I only want to do this or I only want to have the best stuff or I only want to do, you know, the whatever strategy or you know, I want all the connections. And I think a lot of times that's really based in a a scarcity mindset and in a fear-based mindset. Yeah. If you find something that's good and then you go, I'm gonna keep this little secret to myself. I I don't want to tell anyone else about it.   I only want it for me. And maybe it's a website or maybe it's, you know, a special pricing tool, or maybe it's your sales process, or, you know, maybe it's a referral source. Maybe it's what do they call it at KFC? Like the the secret ingredients. Eleven secret eleven herbs and spices. Like I can't I can't let anybody else know what I do or how I do it or why. I don't want them to know anything about me. Then a lot of times I I know it feels like hey, I'm protecting   my assets and I'm protecting my my business and I'm making sure that you know not everyone can copy me. And what it usually boils down to though is A property management is just inherently not that different. Like what one property manager does is really similar to what another property manager does. Are there slight nuances and differences between two companies? Yes, of course there are. How they do things is different.   Of course. But the product itself, what you're actually doing, is not very different from company to company to company. So you're really not saving yourself what you think like what you think you're doing is, I'm not telling anybody. I'm keeping this to myself. I don't want anyone to copy me. It it's it's all the same product. And usually people don't decide to work with you because you have the secret sauce.   They work with you because they like you. Because you're unique, because you are uniquely you. So your competitor and you might do the exact same thing in the exact same area, in the exact same market, targeting the exact same properties and clients. You do everything the same. Your pricing might be the same, the website might look similar, your sales pitches often pretty similar. That's why when you call property management companies, you kind of have deja vu and you hear the same thing again and again and again and again.   Unless you talk with one of our clients and then the conversation sounds slightly different. But it's it's all it all boils down to the same thing. And people aren't working with you because you said the magic words like, they said this one thing and now I have to work with them because no other company does that. No other company is like that. That usually is not the case. Because the product and the service is what it is. It's it's the same. But you're different.   And they like you. And that's why someone will work with you. And guess what? Your competitors probably unless unless you're maybe really mean to them, your competitors probably like you too as a person. They, you know, there's probably maybe some friendly competition there. But they probably like you too. And if you got to know them, you might find that you like them as well. And I think that   looking at this as a collaboration instead of no, it's it's all me, it has to be me, I'm the only one, I'm the best one, and nobody else in this market, everybody else is like this or like that. I'm the only one. Well, all right. I I just don't know how that really serves the industry. I don't know how that really serves the community. Well let's take a step back because I think a lot of business owners   And until your own basic needs are met, you don't care about the community. Let's be real. Like if you're you and your family are hungry and starving, you need money, you need to pay rent, you need to pay your bills, you you want to get your business going. You don't care about the community. You don't care about the industry. You care about yourself, which is fine. So let me help you see how you by being selfish and looking at yourself, you have probably some false assumptions that are causing you to not grow. And that's why you're in this that that   That camp and why you're struggling. So, first of all, like Sarah said, you may have this false scarcity mindset. So, first of all, there is, let's let's kill some assumptions. First, why do you have the assumption that there's a it's hard to grow your business? Or the assumption that there's there's only a small amount of business to go around, or the false assumption that maybe it's difficult to grow your property management business.   What if none of this was even true? These are all false assumptions you have based on bad data and bad information because you've had bad ideas or bad strategy. So, first of all, most property management companies suck in most markets. Why do they suck? Because they're stuck in a lot of this bad mindset stuff. They didn't wake up in the morning saying, I want to start a bad business today. And if you're struggling and customer service is kind of, you know, falling apart, or you've got clients leaving, or people are frustrated.   Or you're super stressed out and you're not loving your business, you didn't wake up in the morning one day and say, This is, I want to start a crappy business today. But that's the default of where you end up when you make certain decisions with certain assumptions because you have blind spots. So let's see if we can destroy a few blind spots for you right now. First, is property management, does everybody sell the same thing? Like Sarah said, no, because why? Property management isn't even the product that people want to buy from you.   They're the right owners that you want. So they're looking for a property management business owner they can partner with that they trust to take over their property. They're not just looking for the cheapest person. But when you commoditize yourself, so by having the wrong offer, you turn yourself into a commodity. You're now and because you're selling the wrong product. And if you're selling the wrong product to the wrong audience, you have the wrong offer that's optimized for the wrong people.   And so then you have the wrong clients, and then your business is really operationally expensive. Your operational costs are really high, really difficult clients to deal with because you have bad channels, the wrong channels, wrong product, wrong offer, wrong clients, right? So we, if we want to counter this and get out of the cycle of suck, one, you have to start firing bad clients. You have to start filtering the cloud clients that you bring on. You need better channels of opportunity that feed you.   Healthier business, healthier property owners, healthier clients, people that trust you, people that are not going to try to micromanage you. The operational costs are lower. They're healthier investors. And then you can sell the right product to them. And then you can have the right offer that's attractive to that type of buyer. And so then everything gets a lot easier. The other thing is Legion is hard. Let's let's attack that. Legion is not hard.   At least half of all rental properties out there are being managed by somebody that doesn't enjoy doing it or that sucks at doing it. Maybe most of them are managed by somebody that doesn't enjoy doing it because a lot of your the lot of half are probably professionally managed or less. And a lot of them are miserable or aren't even good at it. That might be you listening to this right now. And we could help you with that. But most property management companies suck. Most people.   though are not using property manager. So there's a lot of self managing people. They don't enjoy doing it. And rarely have you ever run into a vessor that says, Yeah, I'm gonna I'm doing it myself and I love it. It's my favorite thing. I love managing property. I love showing the property. I love doing inspections and leasing and maintenance coordination. They don't th it's not a hard sell.   Right. So I don't think it's hard to sell property management. I don't think it's hard to get leads. There's tons of available business out there. When scarcity happens is when your channels suck. So if you're focused on SEO, pay-per-click, like Google Ads, pay per lead, like all property management.com, social media marketing, content marketing. Here's where there's a lot of scarcity because there's very little internet or search volume.   looking for property management. And so there's a lot more scarcity there. And there are people winning at this game. But this is kind of like there's there are people winning in Vegas when they're gambling. There are winners. And you see these winners and you're like, they're winning. The lottery. They're like number one on Google. They've been there for a decade. Yeah, they're winning. And everybody else, like second place on Google, gets like a dramatically less traffic, less leads, less business. And that's   It's a hard game to play. So if you're going after Goliath and you are David, but you tr decide to do the same things, you're making really bad moves. So we've got to get you focused on better, more effective lead gen strategies where you're not do focus on digital marketing and you're able to reach these investors and owners that would love your help. They're just not looking for a property manager actively. That doesn't mean they wouldn't buy it. That doesn't mean they don't need it. That doesn't mean they would they would   like give up all that extra freedom and time that they would love to have that you could give to them. You can sell them on this. This is not hard to sell. They don't even like doing it. And you can take it off their plate. And it might even be free for them if they haven't raised rent in the last two years. You just like they might be 10% below market rate on rent. They might be dealing with mol like lots of vacancy.   If you can decrease their vacancy significantly over the course of a year, you probably could pay for your management services just by doing that. So here we are we want to destroy all these false assumptions because fear, they say that is an acronym that stands for false evidence appearing real. So if you're you're in the state of fear or in the state of false scarcity or you have the scarcity mindset.   Every decision you make from that place, from that mindset, is going to be not true or is going to be false or is going to be skewed or is going to be ineffective. And so a lot of you are making decisions from a place of scarcity, which isn't even accurate. There's tons of business out there. Tons of business. There's lots of different growth engines, lots of different strategies and vehicles you could implement on how to grow your business. If you get on a sales call with us, our team will   Give you those strategies for free. So you will be convinced we could help you and you'll know how we could help you and what we could coach you on. So reach out and set up a call with DoorGrow. We are great at this. We've been doing this for almost 18 years. So that's what I would say about that, to destroy some of those false assumptions. And so we believe in a doorgrow. We teach our clients. We believe in collaboration over competition. Right? What does that mean?   That means instead of going, I can't let my competitors know what I'm doing. I don't want to talk to my competitors. I don't want them to know what I'm doing. I would love if I knew what they were doing, but I don't want them to know what I'm doing. I don't wanna talk with them. I don't wanna work with them. I don't wanna look at them. I don't wanna have a relationship with them. I don't wanna put my pricing on my website because then they'll see it and then they'll copy me and they'll they'll do the same thing that I'm doing and they'll have the same thing because   We're the same, you know, we're doing the same thing. Yeah. And and it's that it's that fear. It's that fear and it's that scarcity and it's that well no. Yeah. There's only there's maybe two big companies or three big companies in your market and you're going, Well, I need to be one of them. So I'm I'm I'm gonna just distance myself from my competitors. And if you look at things through the lens of, hey, this is my competitor. Mm-hmm.   then it's really hard for you to want to work with or have a relationship with someone who's your competitor. So you need to be able to look at things different and realize, yeah, you might be in the same market. Yeah, you might do the same thing. Yeah, you might serve the same audience and you might have the same target and you really might have similar goals. But that doesn't necessarily mean that you can't collaborate. Yeah.   And the thing is, people don't want to buy property management. They want to buy you. And you're different than all of your competitors. You have a different philosophy. And hopefully you have a healthy mindset because really what they're buying from you as a partner partially is your mindset. It is your belief system. And if you are coming from a place of scarcity, you also are not going to be very attractive to the healthiest clients. You're not going to be attractive to the best investors. And if you're walking around going, why are all the owners in my market are cheap? You know what that tells me about you?   Yeah, we talk about this in our pricing secrets training and how to figure that out. Like you might be a cheap owner or a cheap O, as I call it, a cheap investor or cheap mindset person, right? So we gotta shift your mindset and that then you start attracting people like you, healthier people. All right, let's do a quick word from our sponsor. We'll get back into this. So our sponsor is second nature. We're talking about collaboration. Yeah.   He's been steamrolling me all day today. okay. Are we segueing into this? Go ahead. Do you want to do it? No, no, you take it. Go ahead. You just you do it. Well go ahead. To be fair, I pointed at it. I know. I didn't think she was gonna lead into it. Okay. Good. Speaking of collaboration and how to partner with someone who's really great so that there's a less of this   You know, scarcity and fear set. mind this fear-based mindset and how to focus on collaboration. Sometimes the people you want to partner with are also in your industry, but they're not direct competitors. Like Second Nature. So let's talk about second nature and then i after this I'm gonna tell you about the neighbor strategy, how you can y actually get neighboring property managers.   To give you business instead of thinking they're taking it from you. Okay. All right, second nature. So the resident experience is broken and it starts with the lease. Leases are getting longer and attention spans are getting shorter. The result is that residents don't read the lease, and PMs know all too well that just it's just a ticking time bomb. Second nature believes it doesn't have to be this way. Introducing resident onboarding.   So, Second Nature's new onboarding guide offers transparency, choice, and convenience to residents all while taking the work off your plate. Lease responsibilities and expectations are made clear and unskippable in a simplified digital signing flow. Residents can customize their living experience, whether they're selecting insurance coverage, upgrading their air filters, or choosing more expense or more extensive pest control coverage, and with group rate internet.   They get gig speed service right in their lease. Best of all, it's fully managed by Second Nature. So there's no extra work for you. This could help. It's kind of like a sounds like an onboarding wizard that they go through to bring them into a better experience. Visit secondnature.com slash affiliate dash doorgrow. So affiliate is A double F I one L I A T E dash Dorgrow.   To start revolutionizing your resident experience. Okay. Cool.   Would you like to explain the neighbor strategy? in two minutes, yes. Cool. So back when I did property management, this was one of the things that I actually really enjoyed doing. I like staying in my lane and not trying to expand into properties, areas and territories that I really wasn't interested in covering, but that I could cover because the right opportunity comes up. We all know how that goes. So   I was actually introduced to a property manager that was a neighboring property manager and I did not cover her area and she did not cover my area. But a lot of times we would talk with investors, both of us would talk with investors to go, hey, do you do this area? And I would go, Absolutely not, I won't touch that with a 10 foot pole. But I have someone who's great to talk with her and she will take good care of you. And she would do the same for me. And we would be able to send each other leads back and forth.   So that I could just cover the area that I was really great at covering and that I wanted to cover and she could do the same thing. And instead of then going, nope, don't cover that area, see you later, bye. Then I would go, well, I don't, but I know someone that can help you. And she's great. Let me get you connected with her. And that became a lead for her. And I got a lot of business from her. And I would send her a lot of business and it was really great. because some people would look at that and go, no, I have no time for that.   And it was a really great relationship that we were able to maintain and grow our businesses together collaboratively. Awesome. So if you you could be a vendor in this industry, you could be a property manager in this industry. If you think that your competitors are your enemies and you think that there's no way to collaborate with them, maybe you're not looking hard enough. And there are some big opportunities for deals to be had, for relationships to be created. And just like Sarah talked about the neighbor strategy.   There's we've had clients with short-term rental companies in the exact same city as long term rental company clients working with each other, feeding each other business. There might be a way to work out. maybe there's different types of properties, whatever, but some of your neighbors could become one of your best friends and best assets. All right. So if you've ever felt stuck or stagnant, you want to take your property management business to the next level. You're dealing with some difficulties and growing, you're you're dealing with difficulties with your mindset, whatever.   Reach out to us at doorgrow.com. Let's help you change things and start making a lot more money. And for a free training on how to get unlimited leads for free, text the word leads to 512-648-4608. Also join our free community online just for property management business owners by going to doorgrowclub.com. And if you want tips, tricks, and ideas to learn about our offers, subscribe to our newsletter by going to doorgrow.com/slash subscribe.   And if you found this even a little bit helpful, don't forget to subscribe and leave us a review. We'd really appreciate it. Until next time, remember, the slowest path to growth is to do it alone. So let's grow together. Bye everyone. Wait a few so it doesn't off at the end. Five, four, three, two, one. Okay, bye.

What are the core aspects of successful SEO for a new practice? How can you combine Google Ads with your social media and marketing strategies? When should you hire therapists in your new private practice? In this episode, Joe Sanok gives an update on building Great Lakes Online Counseling, sharing what he's learning about growing a new private practice through Google Ads, SEO, social media, and content marketing. He and Jen discuss how to use keywords effectively, coordinate different marketing channels, and attract the right clients online. Joe also explores adding psychedelic-assisted therapy to the practice, hiring additional therapists, and the next steps for expanding the business.

If your Google Ads budget keeps climbing while your results stay flat, you're not alone, and you're probably starting in the wrong place. My guest this week is Jeff Coleman, founder of Factor Four Marketing, who has spent more than two decades building results-driven Google Ads campaigns for everyone from local service companies to Fortune 500 brands. Jeff makes the case that most businesses jump straight into keyword research when they should start with their ideal customer profile instead, and once you make that shift, everything from your ad copy to your landing pages gets easier to build. We dig into what really makes your business remarkable (hint: it's probably not "great service"), why Jeff builds landing pages before finalizing keywords, and how to train Google's algorithm to send you better leads instead of just more of them. If you've ever looked at your ad spend and wondered whether it's working for you, this episode is for you. https://www.theagentsofchange.com/635 Need help with your branding, website, or digital marketing? Reach out to me (Rich Brooks!) today at https://www.takeflyte.com/contact

Is your Meta ad account stuck at the same growth level? We can run a growth diagnostic and recommend the right strategy to scale your business.Talk to us at https://www.tiereleven.com/apply Posting more content doesn't automatically mean better results. One of our favorite clients learned that the hard way after posting 156% subscriber growth in under six months. Such growth never sustains on autopilot, and figuring out why is what separates a good agency from a great one.In this episode, Tier 11 growth strategist Thomas Mcnaught joins me to unpack the full growth diagnostic we ran for the client. We cleaned up messy attribution data, discovered 10-minute video ads with a 0.01% completion rate, and made the counterintuitive call to kill state-specific targeting entirely, letting Meta's algorithm do what it does best.The result? A 20-25% CAC reduction in one week, with more upside coming. We get into creative diversification, campaign consolidation, and why Google and Meta aren't competing but assisting each other. Listen in and then review your ad account for the same red flags. In This Episode:- The importance of building a true source of truth across platforms- Optimizing Meta Ads using better campaign structure and data- Why long-form video ads may be hurting creative performance- How creative diversification improves Meta Ads results- The dangers of overly specific state and location-based targeting- Optimizing customer acquisition cost instead of vanity metrics- How Meta, Google Ads, YouTube, and organic traffic work together- Using media efficiency ratio and attribution tools to measure growthMentioned in the Episode: Part 1 of the Case Study: https://perpetualtraffic.com/podcast/episode-792-156-more-app-subscribers-in-six-months-heres-how-we-did-it/ Tier 11's Data Suite: https://www.tiereleven.com/what-we-do/data-suiteDownload Your Copy of Tier 11's Marketing Performance Indicators (MPIs): https://www.tiereleven.com/marketing-performance-indicators Join Ralph Burns and John Moran every Friday for The Ad Lab Live: https://www.youtube.com/@Tier11/streams Wicked Reports: https://www.wickedreports.com/ Listen to This Episode on Your Favorite Podcast Channel:Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491 Follow and listen on Spotify:https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuK Subscribe and watch on YouTube: https://www.youtube.com/@perpetual_traffic?sub_confirmation=1We Appreciate Your Support!Visit our website: https://perpetualtraffic.com/ Connect with Thomas McnaughtWebsite: https://www.thomasmcnaught.com/ Connect with Ralph Burns: LinkedIn - https://www.linkedin.com/in/ralphburns Instagram - https://www.instagram.com/ralphhburns/ Hire Tier11 - https://www.tiereleven.com/apply-now Mentioned in this episode:https://perpetualtraffic.com/advertise-with-us/

David speaks with Alison Barrows of Ronn Tech Web Solutions about how search has changed in the age of AI, what businesses need to focus on to stay visible, and why clarity matters more than ever. The conversation breaks down practical ways to improve discoverability across websites, Google Business Profile, reviews, and AI-generated search results. Alison explains how she helps local service businesses get found online by combining traditional SEO, keyword and prompt research, Google Ads data, and AI visibility checks. The episode is especially useful for entrepreneurs who are trying to decide where to spend limited time and budget. Key topics In this episode, Alison explains why the old keyword-first SEO model is giving way to prompt-based search behavior, where people ask full questions instead of typing short phrases. She emphasizes clarity as the starting point - businesses need to know exactly what they want to be known for before they can rank for it. We discuss the difference between what business owners think people search for and what customers actually ask AI or search engines. Alison shares that the best answer wins: your website needs to provide the most useful, specific response to the real question people are asking. She recommends putting FAQs on every page of a website, not just a single FAQ page, so both users and bots can quickly find answers. The conversation covers why owned content still matters, and why a website remains more valuable than relying only on social media platforms. Alison explains how traditional SEO still matters in AI search, including hierarchical headings, meta titles, meta descriptions, trust signals, and strong site structure. We discuss how Google Ads can be used as a research tool, even on a small budget, to find the questions and terms real customers are using. She breaks down domain authority and why backlinks from high-authority sites can still help visibility. The episode closes with practical advice for businesses: make the website clear, structure the headings properly, and get an AI audit to see whether you are showing up in AI answers at all   "The most important thing is clarity."     "You have to have the best answer to the question online."     "What question do I want to have the best answer to on the internet?"   Action items Decide what your business wants to be known for in one clear sentence. Write your site content around the real questions customers ask, not just the keywords you wish they used. Add FAQs to each important page of your website. Make sure your headings are structured logically with an H1, H2s, and H3s. Review your meta titles and meta descriptions for each page. Check what AI says about your business and whether you appear in its answers. Compare your page against competitors in an incognito search and look for gaps. Use Google Ads data, if possible, to learn what people actually search for. Get 14 Day Go-High-Level Trial https://www.gohighlevel.com/?fp_ref=david-i-hill-training25   SOCIALS: Facebook:  https://www.facebook.com/davidihill/ LinkedIn:  https://www.linkedin.com/in/davidihill YouTube: https://www.youtube.com/c/DavidHillcoach TicTok: www.tiktok.com/@davidihill Instagram: https://www.instagram.com/davidihill X: https://twitter.com/davidihill   PODCAST SUBSCRIBE & REVIEW https://podcasts.apple.com/us/podcast/the-persistent-entrepreneur/id1081069895   Connect with David www.davidihill.com     #DavidIHill #PathToSalesMastery #ThePersistentEntrepreneur #PersistentEntrepreneurPodcast #SalesTraining #lessonsfromthemat #SalesLeadership        

In this solo episode of The Green Grind, LeRoy dives deep into the realities of entrepreneurship, leadership, and the often-unseen challenges that come with growing a business. From sleepless nights worrying about payroll and equipment breakdowns to managing teams, developing leaders, and navigating the growing pains that come with expansion, Lee shares an honest look at what life is really like behind the scenes. LeRoy discusses why consistency beats intensity, how growth often creates new problems before it creates opportunities, and why building great people is more important than simply chasing revenue. He also shares lessons learned from nearly two decades in business, including the importance of leadership development, creating systems, choosing the right clients, and playing the long game.

Most collision shops have spent the last 50 years letting insurance companies bring them work and calling it a strategy. It worked for a long time. It's working a lot less now, and the shops that haven't built any presence outside of their DRP relationships are starting to feel it. This episode is for every body shop owner who has ever said "we don't need to market" and is now wondering why the bays are quiet.In this episode of Maximum Octane, Kim Hickey, Jason Patel, and ATI collision team leader Mike Paim sit down with Daniel Burkholder, founder of BodyShop Marketing and author of a complete internet marketing guide for the collision industry. Daniel grew up in his family's collision shop, spent years in shop management, and in 2023 launched the only marketing firm in the country built exclusively for body shops. He has seen the same blind spots across shops coast to coast, and he is not shy about naming them.The conversation covers why the collision industry's historic dependence on DRPs has created a marketing blind spot that is becoming a real liability, why SEO and AI search results are now the highest ROI channel for body shops, and why spending money on marketing only when things get slow is exactly backwards. They get into brand building, the difference between search-based and awareness-based marketing, the importance of tracking every dollar spent, and why the shop that does not tell its own story is letting the algorithm write one for it. Daniel's two-part closing message is about as direct as it gets.Tune in to episode 146 of Maximum Octane if you own or coach a collision shop and you are still relying on referrals and insurance relationships to fill the calendar. The market is shifting, the search landscape is shifting, and Daniel makes a compelling case that the shops building their brand right now are the ones that will be standing when it does.Episode Takeaways:01:54 Why body shops came out of COVID fully booked and still skipped marketing, and why that mindset is exactly what puts them in a bad spot today07:01 The marketing spend benchmarks most collision shops have never heard: 5% of revenue to maintain, 10% to grow, 15% to grow aggressively09:21 How decades of DRP dependence became a limiting belief, and why shops convinced they "can't market" are wrong but not entirely without reason13:51 Why younger shop owners who think they can handle marketing themselves are making the same mistake as owners who have never touched it20:26 Where BodyShop Marketing sees the best ROI for clients right now: organic search, Google Ads, and the rapidly growing AI search landscape21:28 The second biggest problem Daniel sees across the industry: shops spending money on marketing with zero tracking and no idea what's working25:15 Why you can't turn on marketing when things get slow, and why Daniel will turn away shops that are already in trouble26:10 The long game of brand building: what it looks like when a shop owner's name becomes what people are searching for, not just the service29:29 The Safelite and Nike argument for why collision shops should be marketing even when they are fully booked34:32 Daniel's two closing takeaways for every shop owner: start marketing now, and track every single dollar you spendConnect with Daniel Burkholder:LinkedInBodyShop MarketingConnect with Mike Paim:LinkedInLet's connect:WebsiteLinkedInFacebookEmail: info@maximumoctane.com Hosted on Acast. See acast.com/privacy for more information.

I've spent nearly 2,000 hours teaching and coaching people all around the world how to build, optimize, and manage their Google Ads accounts. These are the eight things I've learned after speaking to people that need help with their accounts.Try Opteo for free for 28 days - https://opteo.com/pspChris Schaeffer - http://www.chrisschaeffer.comSubmit a Question - https://www.paidsearchpodcast.com

Your next patient may already be looking for an optometrist—and choosing someone else before you ever know they existed. On this episode of 20/20 Money: The Business of Optometry, I'm joined by Jeremy Bono, Director of Optometry Marketing Services at IDOC, for a wide-ranging conversation about what effective marketing actually looks like inside an optometry practice. We start with a bigger question: does the public really understand what an optometrist does—and, more importantly, why they should regularly see one? From there, Jeremy and I explore why simply saying that you provide "exceptional eye care" isn't enough to differentiate a practice, how storytelling can make your marketing more memorable, and why practice owners need clarity around their ideal patient before deciding where to spend marketing dollars. We then get much more tactical. Jeremy explains why Google Ads can be one of the fastest ways to generate new patient demand, how practice owners should think about marketing as an investment rather than simply another expense, and why measuring leads without tracking how many actually become patients can create a misleading picture of ROI. We also discuss some of the seemingly small things that can quietly sabotage otherwise good marketing: making patients call instead of allowing online scheduling, forcing them to interact with your practice the way you prefer rather than the way they prefer, ignoring existing patients while constantly chasing new ones, and failing to maintain the digital presence that Google increasingly uses to determine which practices deserve visibility. The larger lesson is that marketing isn't one campaign, one social post, or one advertising budget. It's the entire journey from someone discovering your practice to deciding you're the right place for them—and then making it incredibly easy for them to become a patient and stay one. NBS: Set aside an hour this week and define your ideal patient avatar—your "IPA." Write down who they are, what they value, what problems they're trying to solve, how they search for care, and how they prefer to interact with a business. Then look at your current marketing through their eyes and identify one point of friction you can eliminate.   Have a podcast-related question? Contact our team here!   Resources: IDOC Marketing Service Book a Triage call with Adam Download the Practice Owner's Financial Toolkit 20/20 Money Ultimate Financial Success Masterclass OD Mastermind Interest Form Check out Adam's book: How to Buy an Optometry Practice ————————————————————————————— Please rate and subscribe to 20/20 Money on these platforms Apple Podcasts Spotify ————————————————————————————— For past episodes of 20/20 Money with full companion show notes, please check out our episode archive here!  

Vous publiez sur LinkedIn, vous commentez sur LinkedIn, mais ça ne vous rapporte pas de clients. Pourtant ça devrait. Si vous expliquait comment faire.Et c'est précisément ce qu'on va faire dans cet épisode. J'ai demandé à Pierre Herubel, dont le compte LinkedIn dépasse les 130.000 abonnés, de nous expliquer comment obtenir des clients grâce à LinkedIn.--------------Besoin d'un coach sur les réseaux sociaux? Mon partenaire Swello l'a fait. Et comme vous écoutez le Podcast du Marketing, vous avez le droit à 20% de réduction >> Découvrir Swello---------------

Your Coach Doesn't Know Squat About MarketingYour auto repair shop business coach may be great at improving operations, financial performance, leadership, and profitability—but that doesn't necessarily make them a marketing expert.In this episode of The Weekly Blitz, we explain why shop owners should be cautious about accepting marketing advice from someone who isn't actively studying and practicing it every day.Marketing changes fast. The platforms, algorithms, privacy rules, technology, and customer behaviors that shaped successful strategies five years ago have changed dramatically. In some cases, tactics that worked just six months ago may already be losing effectiveness.When your coach offers an opinion about SEO, Google Ads, social media, websites, or digital strategy, ask what current data and hands-on experience support it. Before cutting a marketing channel or changing direction, get a professional opinion from someone working in automotive marketing today.In this episode, you'll learn:Why coaching repair shops and marketing repair shops are different specialtiesHow outdated marketing advice can hurt your businessWhy confidence should never replace current dataQuestions to ask before acting on someone's marketing recommendationHow business coaches and marketing professionals should work togetherWhy operational problems can sometimes look like marketing problemsWhen to seek a professional marketing audit or second opinionYour coach can be an invaluable part of your team—but every professional should stay in their area of expertise. Let your coach help strengthen the business, and let a qualified marketing professional connect that business with the right customers.Sponsored by Shop Marketing ProsShop Marketing Pros helps independent auto repair shops market differently with strategies built around each shop's goals and local market.From websites and search visibility to paid advertising, social media, content, and measurable strategy, the Shop Marketing Pros team works in automotive marketing every day.Get professional marketing guidance based on current experience and real data at ShopMarketingPros.com.Key TakeawayDon't accept marketing opinions as marketing expertise. Ask for current data, relevant experience, and measurable recommendations before making decisions that could affect your shop's car count, reputation, growth, and future.Connect With Shop Marketing ProsWebsite: ShopMarketingPros.comIf you enjoyed this episode, subscribe to The Weekly Blitz and share it with another independent auto repair shop owner.Keep pushing forward, keep challenging assumptions, and keep marketing differently.The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo: https://shopmarketingpros.com/chris/Check out their podcast here: https://autorepairmarketing.captivate.fm/If you would like to join their private Facebook Group, go here: https://www.facebook.com/groups/autorepairmarketingmastermindConnect with Chris:AutoFix-Auto Shop Coachingwww.autoshopcoaching.comwww.aftermarketradionetwork.com 940-400-1008Facebook: https://www.facebook.com/AutoFixAutoShopCoachingYouTube: https://bit.ly/3ClX0aeEmail Chris: chris@autofixsos.comThe Automotive Repair Podcast Network: https://automotiverepairpodcastnetwork.com/Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open DiscussionDiagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life.The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level.The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching.Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest.Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size.

What if your best referral partner isn't a past customer at all, but your pool guy?That's one of the plays Michael Stearns of Ascend brings to Pete in this episode.Michael runs a marketing agency built around custom websites, SEO/AEO/GEO, and Google Ads for roofers. He doesn't sugarcoat where most contractors go wrong: chasing lead volume instead of understanding what it actually costs to land a customer.Michael breaks down the difference between "tag team trades" (HVAC, plumbing, landscapers) and "power partners" (real estate agents, property managers, insurance agents) — and why the second group can feed you leads before a homeowner even knows they need a roof.He also gets into how AI search is changing what "ranking on page one" even means, and why the roofers showing up in ChatGPT results are the ones getting cited as trusted sources, not just optimizing for keywords.In this episode:Why cost per acquired customer matters more than raw lead countTag team trades vs. power partners — the referral network most roofers ignoreUsing real estate agents and property managers as a built-in lead sourceHow to actually show up when homeowners search on ChatGPT, not just GoogleA simple system for batching a month of social content in 90 minutesWhere the roofing industry is headed after a slow start to the season

Watch the YouTube version of this episode HEREIn this episode of the Maximum Lawyer Podcast, Tyson Mutrux sits down with Maximum Lawyer Association member Jeremy Danilson for an unscripted conversation about AI, consistency, entrepreneurship, and what it actually takes to keep growing as a law firm owner.Jeremy shares how he is using AI not just to complete tasks, but to teach himself how different parts of his business work. After building an interactive course around his own advertising data, he uncovered issues between Google Ads and HubSpot that helped him ask better questions of his marketing vendor and improve performance.Tyson and Jeremy also dig into the limits of AI and why law firm owners still need to understand enough to question the answers they are getting. Tyson shares his own experience using AI during the launch of Founder Optional and what happened when too much of the thinking was handed over to the technology.The conversation then turns to Jeremy's path from professional golf to law firm ownership. He shares how taking a chance on himself, losing the one client his firm depended on, and choosing to keep building helped shape the business he has today.At the center of it all is consistency. Jeremy explains why he believes self-confidence comes from keeping promises to yourself and how years of simply showing up, learning from other firm owners, and taking the next small step helped transform his firm.It's a conversation about betting on yourself, using AI without outsourcing your thinking, and recognizing that success is often less about one massive breakthrough and more about consistently doing the right things long enough for them to work.Listen in to hear how Jeremy's approach to learning, risk, and consistency has shaped the way he builds his law firm.What You'll LearnHow Jeremy uses AI to better understand and improve his firm's marketing.Why AI should support your thinking instead of replacing it.What Jeremy's professional golf career taught him about risk and betting on himself.How losing his biggest client forced him to truly build a law firm.Why Jeremy believes self-confidence is built by keeping promises to yourself.Timestamps00:00 — Bringing back unscripted Maximum Lawyer conversations04:00 — Using AI to learn, analyze ads, and ask better questions09:00 — Where AI falls short and why human judgment still matters14:00 — Founder Optional, fear of judgment, and defining success19:00 — Professional golf, risk, and learning to bet on yourself24:00 — Losing a major client, building a real firm, and the power of consistency

Mark Kelly built Inbound Revenue by doing the work other agencies were selling.For roughly a decade, white-label Google Ads made up most of his business. It reduced the sales burden and gave partner agencies a productized fulfillment system, but it also meant his team had to jump between completely different industries.Mark is now shifting toward direct relationships with outdoor living contractors. We talk about why narrowing the niche gives him more control over budgets, client communication, and lead feedback. We also discuss why white-label agencies can lose accounts over problems they had nothing to do with.We compare pricing, landing-page control, hiring Google Ads specialists, and the systems required to keep fulfillment consistent. Mark is building a different version of a niche agency than ours, which is exactly the point: two competitors can serve the same market without building the same business.-----MENTIONS IN THE EPISODE:Contact Mark:Facebook: https://www.facebook.com/mark.d.kelly1LinkedIn: https://www.linkedin.com/in/mdkelly/Inbound Revenue:https://inboundrevenue.com-----RESOURCES:Want the tools and resources we recommend for agencies? Check them out here:https://www.agencygrowthpod.com/tools-----NEWSLETTERWant the show in your inbox? Sign up for the newsletter!https://www.agencygrowthpod.com/newsletter-----COMMUNITYLooking to join a community of agency owners? Join our Discord!https://discord.gg/uvHRRRFVRD-----CONTACTGot something to say? Send us a message:https://www.agencygrowthpod.com/contact

Sending paid ad traffic to your homepage is one of the most expensive “normal” habits we see in the design and remodeling world. We get it, your homepage is beautiful and it shows everything you do. But when someone clicks a kitchen remodeling ad and lands on a page packed with unrelated services, they bounce, and you still pay for that click.We walk through the five most important paid advertising fundamentals for interior designers, design build firms, and remodeling contractors who want better results from Google Ads and Facebook Ads without lighting their budget on fire. We talk about building a dedicated landing page that mirrors the exact keyword and offer, tightening targeting with location specific keywords so you stop hearing from people outside your service area, and using retargeting pixels to bring back warm visitors who showed interest but did not convert.We also dig into tracking: how your CRM and website tracking help you measure calls, form submissions, and lead quality so you can cut what is not working and double down on what is. Finally, we share a simple creative upgrade that often boosts conversion rate fast: using video, even if it is just a slideshow of before and after projects. If you want the other five tips, head to our site, and if you have questions, reach out. Subscribe, leave a review, and share the show with a friend who is running ads right now.Transform your marketing with Designer Discussions Academy. In weekly face-to-face sessions, we equip busy business owners with cutting-edge PR strategies, marketing insights, and time-saving tools to not just work in your business, but on your business. Join us to outshine competitors and elevate your business.Join us for our Academy sessions and workshops:https://www.designerdiscussions.com/academy.htmlDesigner Discussions is an educational interior design podcast on marketing, PR and related business topics. Download our FREE Client Avatar GuideDesigner Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS; Maria Martin, founder of DesignAppy; and Mirjam Lippuner, founder of Get Ink DIY

On le croise tous les jours, plusieurs fois par jour, et pourtant il reste difficile à cerner, aujourd'hui je vous parle de Google Ads.Par quoi faut-il commencer? Est-ce pertinent pour tout le monde? Quelles erreurs éviter? Et comment ne pas gaspiller notre budget? J'ai tout passé au crible pour vous avec l'un des meilleurs experts Google Ads en France : Matthieu Tran-Van.--------------Besoin d'un coach sur les réseaux sociaux? Mon partenaire Swello l'a fait. Et comme vous écoutez le Podcast du Marketing, vous avez le droit à 20% de réduction >> Découvrir Swello---------------

The person quietly costing your storage facility the most money might be the owner. It's rarely cash out of the drawer. It's income that never shows up because you're too close to your own operation to see it. Josh and Melissa dig into the ways owner-operators steal from themselves every month without even realizing it. Some of what we get into: "Maintenance" units that quietly pile up, ten or twenty of them holding spare doors, tools, a golf cart, and the brother-in-law's stuff Units sitting un-rent-ready for a week because it's hard to hold yourself accountable the way you'd hold a manager Ancillary income left on the table, from giving away retail to a tenant insurance program stuck at thirty percent penetration Marketing spend that drifts, especially Google Ads that quietly optimize you into the wrong keywords, wrong radius, and a bigger bill Vendors who need watching, like the landscaper billing us in the dead of winter for a three-minute loop around the property The thread through all of it is a fresh set of eyes. A real monthly self-audit, walking your property as if you were seeing it for the first time, catches these leaks before they cost you, especially when life happens and you have to sell. Plus a great twenty dollar Cabernet, and Josh's soapbox on why he never says thank you to AI and what personifying a tool might do to how we treat actual people. If you're planning your year, here are a few events we'll be at and recommend attending: Register for the SSA Fall Conference in Vegas - Register Here Register for The Big Ideas in Storage Conference in Texas - Register Here Register for MSM's The Show using code LSS2026 - Register Here Hosts: Josh Huff & Melissa Huff Produced by Lighthouse Storage Solutions

Introduction (00:23): Host Chris Cesar welcomes listeners back to Getting Granular for the 50th episode of the podcast and introduces Noah Hardy, one of Granular's newest team members. Noah shares a bit about himself, including his nearly decade-long career in digital marketing, love of travel, video games, cooking, and life in Grafton, Wisconsin. Getting an Early Start in Digital Marketing (03:58): Noah traces his PPC origins back to college, when he joined Milwaukee startup GenoPalate at just 19 years old. Working across everything from email and SEO to paid media and even supply chain gave him broad experience, but the speed and measurable results of PPC quickly stood out. Why Paid Media Stuck (06:53): The ability to make a change and see tangible business results drew Noah toward paid media. He reflects on how PPC has evolved over the past decade, from granular keyword structures and easier tracking to increasingly automated platforms driven by algorithms, creative, and conversion signals. Finding His Strength in Paid Social (09:17): Noah discusses his passion for paid social, particularly creative strategy and testing. He explains how developing new messages, formats, and creative concepts can produce significant growth when marketers find ideas that truly resonate with an audience. From VaynerMedia to Granular (10:35): After working with e-commerce brands and major clients like Bose, Noah eventually found his way to Granular. He shares why the agency's collaborative culture, experienced team, strong client relationships, and return to in-person work have made Granular stand out from previous roles. Building Trust With Clients (14:32): Noah explains that strong client relationships start with understanding the business behind the campaigns. From margins and profitability to growth goals and individual communication needs, he believes good PPC management requires understanding both the numbers and the people behind them. Reporting Beyond Surface-Level Results (17:48): When evaluating campaign performance, Noah focuses on incrementality, profitability, testing, and context rather than simply reporting that revenue went up or down. He discusses using experiments, historical comparisons, and seasonality to understand what actually drove performance and what marketers should do next. AI and the Future of PPC (19:41): Noah sees AI as one of the biggest forces shaping paid media, but doesn't believe PPC professionals are about to be replaced by AI agents. Instead, he's excited about using AI to automate time-consuming tasks and tackle complex data analysis, freeing marketers to spend more time on higher-value strategic work. Keeping Humans in Control of Automation (23:47): As Google and other platforms remove more manual levers, Noah discusses the shift from hands-on campaign management toward guiding increasingly sophisticated algorithms. While automation can improve performance, he cautions against a future of “just trust me, bro” campaigns where advertisers lose visibility and control. The Evolution of YouTube Measurement (26:29): Noah and Chris explore the challenge of proving YouTube's performance value, particularly for smaller advertisers without access to expensive measurement models. Noah highlights attributed branded searches as an especially promising development for connecting upper-funnel YouTube activity to measurable business results. Words of Wisdom: Find Work You Enjoy (30:31): Noah encourages listeners not to waste years doing work they hate. After experiencing roles that weren't the right fit, he says his first few months at Granular have reinforced the value of finding work—and a company—that makes the day-to-day genuinely enjoyable. Wrap-Up (31:53): Chris thanks Noah for joining the podcast and helping celebrate Getting Granular's 50th episode. Noah embraces the honor of becoming the milestone guest before Chris encourages listeners to subscribe for more PPC tips, insights, and digital marketing conversations.

In this episode, Ginny Marvin shares her extensive experience in digital marketing, insights on Google Ads updates, and practical advice on managing mistakes and international client relationships.Key Topics:Ginny Marvin's career journey and experience in digital marketingInsights on Google Ads updates and best practicesStrategies for managing mistakes and rebuilding client trustTips for working with international clients across time zonesThe importance of fundamentals and continuous learning in PPCChapters00:00 Introduction to Ginny Marvin and her career in digital marketing02:01 Ginny's experience at Google and her industry insights04:01 The importance of learning and staying updated in PPC07:00 A memorable mistake and lessons learned in campaign management10:01 Handling international clients and managing time zone differences14:59 Supporting team members through mistakes and fostering growth19:59 The role of fundamentals and continuous education in PPC24:58 Preparing for upcoming Google Ads (August 17) updates and industry changes30:07 Key takeaways on learning from mistakes and process improvement39:49 The evolving landscape of AI and automation in advertising44:46 Final thoughts and upcoming industry eventsFollow Ginny:LinkedIn Twitter/X How to Prepare for Google Ads' August 17 Smart Bidding Update: Advice From PPC Experts -

This week on The Green Grind Podcast, LeRoy and Kory sit down with Alex Campbell, owner of Campbell's Lawn & Landscape in North Carolina, to talk about turning a lifelong passion for lawn care into a rapidly growing business. Alex shares how an obsession with mowing grass as a kid eventually became a thriving company now closing in on the million-dollar mark. He breaks down the lessons learned along the way, the importance of delivering consistent quality, and why creating a great customer experience remains at the center of everything his team does.

Have you ever wondered how much faster your child care business could grow if you had the right mentor guiding you every step of the way? Running a successful center isn't about working harder. It's about avoiding costly mistakes, building strong systems, and learning from people who have already achieved the results you're looking for. Tune in to this episode of the Child Care Genius Podcast as Brian and Carol Duprey share why coaching can be one of the smartest investments you make in your business.   Listen in as Brian and Carol discuss the most common challenges child care owners face, from enrollment, staffing, and culture to marketing, operations, finances, AI, and profitability. They reflect on the lessons they learned through decades of building their own successful centers, including the mistakes that cost them time, money, and unnecessary stress. Their mission is simple: help other owners avoid those same pitfalls and build stronger, more profitable businesses.   Join us as they take you behind the scenes of Child Care Genius University and explain what makes their coaching program different. From experienced seven-figure coaches and personalized guidance to live events, marketing resources, enrollment tools, leadership development, and a supportive community, you'll discover how CCGU is designed to help owners create lasting success while reclaiming more freedom in their lives.   Whether you're feeling stuck, ready to grow, or simply looking for a better path forward, this episode will show you why investing in yourself is often the first step toward changing your business. If you're ready to stop figuring everything out on your own and start building the child care business you've always envisioned, you won't want to miss this conversation.     Mentioned in this episode: GET TICKETS to the Child Care Genius LEVERAGE Conference:  https://childcaregenius.com/leverage    Need help with your child care marketing? Reach out! At Child Care Genius Marketing we offer website development, hosting, and security, Google Ads creation and management, done for you social media ads management. For social media content we have the Genius Box, which is a monthly subscription chock full of social media & blog content, as well as a new monthly lead magnet every month! Learn more at Child Care Genius Marketing. https://childcaregenius.com/marketing-solutions/  Schedule a no obligation call to learn more about how we can partner together to ignite your marketing efforts.   If you need help in your child care business, consider joining our coaching programs at Child Care Genius University. Learn More Here. https://childcaregenius.com/university     Connect with us:  Child Care Genius Website Like us on Facebook Join our Owners Only Private Mastermind Group on Facebook    Join our Child Care Mindset Facebook Group Follow Us on Instagram Connect with us on LinkedIn Subscribe to our YouTube Channel Buy our Books Check out our Free Resources

AI is changing marketing faster than most businesses can keep up with—and restoration companies are no exception.In this episode, Michelle and Katie Harris, Founding Partner at Spot On Solutions, dive into how AI is reshaping marketing for service-based businesses, from content creation and search to Google Ads, video, customer engagement, and more.The answer isn't to panic—or ignore it. It's to get brave, start exploring, and learn how to use AI strategically.They also talk about why every company needs an AI policy, where human oversight still matters, and why authentic brand content and genuine human connection may be more important than ever.AI is moving fast. Your marketing needs to move with it.

AI is changing marketing faster than most businesses can keep up with—and restoration companies are no exception.In this episode, Michelle and Katie Harris, Founding Partner at Spot On Solutions, dive into how AI is reshaping marketing for service-based businesses, from content creation and search to Google Ads, video, customer engagement, and more.The answer isn't to panic—or ignore it. It's to get brave, start exploring, and learn how to use AI strategically.They also talk about why every company needs an AI policy, where human oversight still matters, and why authentic brand content and genuine human connection may be more important than ever.AI is moving fast. Your marketing needs to move with it.

What happens when you combine digital marketing with real estate investing? Bryan Driscoll started in digital marketing, working in areas like SEO, e-commerce, and health insurance. After buying his first property from a wholesaler, he realized he could potentially generate those real estate leads himself—and that experiment eventually grew into a marketing business focused on real estate investors. In this episode of the Jake & Gino Podcast, Bryan breaks down how real estate investors can use marketing to find better leads, build their brand, raise capital, and ultimately acquire more real estate. Bryan also explains why one of the biggest problems investors face isn't a lack of tools—it's not taking action. And his approach to real estate is simple: use the income you generate today to build assets that can create wealth for your future. If you're a real estate investor looking to generate more leads, find better deals, build your personal brand, or use AI to improve your marketing, this episode is for you. ⏱️ Timestamps 00:00 Intro & Meet Bryan Driscoll 01:07 Bryan's Real Estate Investing Strategy 01:43 From Digital Marketing to Real Estate Lead Generation 02:49 Why Real Estate Investors Struggle With Marketing 03:48 Who Should Handle Your Leads? 05:04 Outbound vs. Inbound Marketing 05:32 Facebook Ads & Lead Quality 06:56 Facebook Native Leads Explained 08:07 Who Should You Target? Finding Your Ideal Avatar 09:38 Why Website Leads Can Be Higher Quality 10:29 What Should a Real Estate Lead Cost? 11:45 Google Ads vs. Facebook Ads 13:02 How to Get Started With Google PPC 14:39 How to Choose the Right Marketing Agency 16:46 What to Look for in a Marketing Company 18:18 The KPIs Every Investor Should Track 19:15 How Much Should a Real Estate Deal Cost? 20:26 Bryan's First Marketing-Generated Leads 21:58 What's Working in Real Estate Marketing Right Now? 23:39 How Often Should You Adjust Your Facebook Ads? 25:35 Don't Fix What Isn't Broken 27:11 When Should You Hire a Marketing Agency? 27:47 Marketing vs. Real Estate: Which Does Bryan Prefer? 28:03 Using Real Estate to Build Long-Term Wealth 29:23 Why Real Estate Investors Need to Build Their Personal Brand 29:36 Sponsor Break 29:52 How Marketing Helped Build Bryan's Real Estate Portfolio 30:18 How Bryan Built 14 Properties Using the BRRRR Strategy 31:27 Bryan's Long-Term Wealth Strategy 33:30 Marketing for Multifamily Real Estate 35:30 Building Relationships With Property Managers 37:18 Phone, Text & Direct Outreach for Multifamily 39:38 Building an Investor List With Facebook & Google 40:13 How to Turn Social Media Followers Into an Email List 42:07 The Biggest Mistake Real Estate Investors Make 43:24 Building Websites With AI 44:40 The CRM Bryan Recommends 45:25 How to Start Your Marketing Strategy 46:59 Using AI to Find Your Ideal Customer 47:32 AI Tools for Creating Marketing Ads 48:05 The Future of Real Estate Marketing 48:56 Why Your Marketing Message Matters 49:21 Where to Find Bryan Driscoll

I tried ChatGPT Ads! Let's talk about the differences between Google Ads and ads on ChatGPT, where the advantages of each are, and what the future made hold for both marketing networks.Try Opteo for free for 28 days - https://opteo.com/pspChris Schaeffer - http://www.chrisschaeffer.comSubmit a Question - https://www.paidsearchpodcast.com

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https://youtu.be/eUqMjIq3r2U Brian Hong, Founder of Infintech Designs, Flowbots.ai, and BigEasyData.ai, is driven to Build AI Revenue Engines that create freedom by helping businesses generate more leads, sales, and revenue while increasing the productivity of their teams. By combining SEO, AI automation, business intelligence, and human expertise, Brian helps companies improve their marketing, systemize their operations, and enhance their people with AI rather than simply replacing them. In this conversation, Brian introduces his Team Building Framework—Attract and Assess A-Players, Productize and Systemize, Hire People Who Can Follow Instructions, and Enhance with AI Capabilities. He explains how placing people in roles where they can thrive creates stronger teams, why clear processes and blueprints make it easier to scale, and how AI can enhance employees by increasing their productivity instead of replacing them. Brian also discusses how SEO is evolving with ChatGPT and Google AI Overviews, why businesses need to build brand authority and entity breadth, and how business intelligence can identify the specific areas where AI can create the greatest revenue impact. — Build AI Revenue Engines with Brian Hong  Good day, dear listeners. Steve Preda here with the Management Blueprint Podcast, and today my guest is Brian Hong, the founder of Infintech Designs, Flowbots.ai, and BigEasyData.ai. These are New Orleans-based companies, including a digital marketing agency, focused on building more leads, more sales, and more exposure online with strategic SEO and digital marketing strategies. Brian, welcome to the show.  Thanks. Thanks for having me.  So you have quite a portfolio. I also read on your LinkedIn page that you invest in other companies, and then you support them as well. So it sounds like you have a lot of irons in the fire. But before we get into all that, my question to you is, what is your personal “Why,” and how are you manifesting it in your business, or businesses?  Why do I work so hard? Why do I want to build all these companies? To me, money creates freedom. I’m trying to bank as many freedom points as I can to live life on my own terms, and to do and have experiences with the people I love. That’s my “Why.”  Wow. How does that manifest in your businesses?  That’s a good question. I'm building AI automation to get my time leverage, to create duplication, so I can 10x the productivity of my employees. Not hire more people, but keep my A-players.Share on X Because if I have an A-team, or can cultivate an A-team, then I think I can bank more freedom points at a more efficient and scalable process. Don’t hire more people. Hire people intentionally, and 10x their productivity. That would be a domino effect to align with gaining more freedom points.  So what’s the maximum number of freedom points? Is it like a 100-point scale? What does it look like to have 100 freedom points?  It’s working because I want to, not because I have to. Because I love working. It’s living life on my own terms and focusing my time on things that I want to do. For instance, I have a house cleaner. I don’t want to clean the house. My time is better spent doing something else that I passionately want or love to do. Unless I loved cleaning houses. That’s fine. Maybe that’s therapeutic for some people. But it allows me to live life on my own terms. Money is the key that unlocks those opportunities to live life on my terms.Share on X  How do you maximize your freedom points? What does it look like when your freedom points are maxed out?  Then I’m working because I want to, not because I have to. I still want to work. I still want to build. I love building things. I’m not the type of guy who wants to go to the beach, sit on the beach, and do nothing all day. I might do that for an hour. I’ve got to be doing something. I have to be building. It’s just the way I’m programmed. Maybe I don’t want to work as much as I do now, but I can’t imagine a life doing nothing. To me, that doesn’t serve a purpose.  Yeah.  I like building. I love contributing. I love being a part of the equation of success. It's just fun to me. I get gratification out of it. I like creating jobs.Share on X I like creating communities. I like meeting people. It’s interesting to me. It fills my bucket. That bucket is filled to then, I mean, try and give me freedom points to then go spend some personal time creating experiences with the people I love, mainly my wife and my child.  That’s amazing. Okay, let me take a step back. You have multiple companies. You have Infintech Designs. You have a couple of AI companies as well. How does that portfolio work?  I essentially do this. I have a construction company as well, TurnKey Renovators, a GC for residential. I have a couple of e-commerce companies. Really, I’m doing the same thing over and over. Earlier in my life, I used to wait tables. My takeaway from that experience, from working at Applebee’s to fine dining, is: How many different dishes can you make with the same ingredients?  With my knowledge, my resources, and my skills, how many different things can I do with them? This is my version of it. All those companies, by the way, I’ve never stroked a check. I pretty much say, “Give me half your company, and I’ll help you grow it.” I’ve never cut a check because I give them what they really want, which is the outcome they want to achieve with that money. They want the money to help grow their company. What if I just help you grow your company?  So I ask for an equal seat at the table, and in exchange, I’ll install what I know and go grow it. I’m essentially doing that over and over. My time is spent on high-level decisions, systems, processes, automation, and marketing.  Yeah. Love it. You know, I always wondered about marketing agencies. If they really know how to grow sales, why are they not doing it for themselves, and why are they offering it to others? It sounds like you are drinking your own Kool-Aid, and you are using your own product.  Yeah. Definitely. We practice what we preach. I see some companies doing that because there’s also an abundance mindset. If I can do it for me, and I can do it for someone else, let me just create another revenue stream and do it for both of us.  Okay. That makes sense. This podcast is all about frameworks. I wonder, what is a framework that you have created or discovered that helps you be effective in what you do, and that you could share with the audience so they might also find a way to leverage it in their business?  I guess it depends on many things. From team building, it may be doing a DiSC Assessment and Kolbe tests to make sure we place each person in a situation where they thrive. Sometimes when things aren’t working, maybe the owner, the manager, or the person needs to look in the mirror and say, “This is my fault, not the employee’s fault.” “I didn’t set them up for success.” “I’m trying to stick a round peg into a square hole.” “I’m trying to put them in a position that they may not thrive in, and they’re not programmed to naturally do.”  So we’ll sometimes do these assessments, whether it’s a personality clash or a personality type, and make sure we place them in a role where they’ll thrive. So that could be a framework. Setting the employee up for success. Once we do have an employee, the better the plan, the better the outcome. So try to productize and systemize everything we do. If we have a blueprint people need to follow, then I can spend more of my time not finding specific talent and skills, but finding people who can follow instructions.  Because if we have the blueprint, and this is what you need to do, then I can get a lower-wage worker who doesn’t have a specialized skill. That specialized skill will be developed because I’m handing you the blueprint of what you need to execute.  So that’s the three-step framework. Set employees up for success by delegating tasks that fit their personality. Then productize and systemize. Then find people who can implement. To what extent does that work in the AI age? Are these people who just execute tasks according to instructions still solving the problems, or is that no longer working because of the fast pace of change?  It depends on what the activity is, but generally, and more often, it’s human enhancement, not human replacement. So instead of saying, “Let’s just say I have a web developer, and I get more business, so I need to hire a second web developer, web designer, programmer, then a third one, then a fourth one.” The new version today is: keep the one you have, and instead of hiring another human, 10x their productivity with an AI-driven solution.  Allow them to do more with less. Allow them to duplicate their activities so they focus on their revenue-generating activities, on the decisions and activities that AI cannot do, as of yet. That’s how we turn an A-player into an A-plus player. That’s how we turn a B-player into an A-player. That prevents me from having to hire people I don’t want working for me, which are C-players.  Isn’t there a risk that when you have too few players, even if they are A-plus, there’s too much dependence on a single person? Well, I mean, we’ll hire more than one. I have a seven-person leadership team. I have two main managers. I have a department head and then an associate, so there’s always some level of duplication. Then you have an AI layer in between that. So between all of that, yes, if someone gets struck by lightning or someone is sick, the ship needs to keep sailing. We can’t shut down the business.  Love it. What is driving growth in your business?  Relationships. SEO. Ranking in LLMs. Google AI Overviews. ChatGPT. I’d say those are the main pillars that are creating opportunities. I also own a conference, rockstarsconference.com. We’re entering our 15th year. That’s network value, positioning of expertise, and relationship building. Things that AI cannot replicate. Human connections. Then I also do SEO for myself, right? Our last handful of leads that came in through Flowbot.ai. This one particularly stands out. There was this roofing company that sent me an email. We actually talked on the phone.  He really blew up my ego and talked about how great I was. I thought he was a referral. I’m like, “Man, why does this person think I’m so great? It’s really odd.” I said, “Can I ask how you heard about me?” He’s like, “Oh, I spent the last two hours talking to Gemini because I discovered you through Google AI Overviews, and it just told me you’re great.” So I’m like, we’re entering a new world. That is a referral. It’s not from someone I know who spoke highly about me. It’s through a language model. Gemini said I was great, so this person believed I was great.  That’s amazing. That’s very cool. So you have these four pillars. I love it. Relationships, SEO, GEO—or whatever AI referrals you want to call it—and the conference. Would you bucket the conference into the same category as relationships, or is that more of a proactive way of creating a community beyond personal relationships? Is it the same thing?  It checks a lot of boxes. A few of my business partners were born out of that conference. New opportunities and getting clients were born out of that. Knowledge gain. Knowledge transfer that I gained to go implement. So it checks all the boxes. I’m gaining knowledge. I’m gaining relationships. I’m gaining partners. I’m gaining new systems. New processes. I’m gaining sparks, catalysts, and kind of tracks to go down and explore. So it kind of checks a lot of boxes.  Yeah. Love it. So the SEO and GEO piece, is it something that is static, or is it dynamically changing all the time?  Dynamically changing. It’s SEO 3.0, right? SEO is dead. It’s dead if you’re doing SEO the old way. Getting ranked in ChatGPT, the LLMs, and Google AI Overviews. Let’s just say it’s everything you do with SEO, plus more now because you have ChatGPT citations. You have sources that these LLMs frequently query. Then, in the world of SEO—the search engine Google—you have broad core updates. Broad core updates. Updates to the algorithm. That’s pretty much what it means.  They also occur within LLMs. So it’s pretty much do SEO, plus more. What is the plus more? If I had to distill it, it’s get brand mentions and actually become a brand. Do podcast interviews like this. Get press releases. Get write-ups. Be on SoundCloud. Do social media. Post on LinkedIn. Get write-ups in news and media publications. Appear in Google News. Have a website that has dynamic content. Create your topical map. The list keeps on going. Build your brand. That’s the SEO of today. That will put you in a position to get mentioned in ChatGPT and Google AI Overviews.  Yeah. That’s fascinating. I’m just thinking about my business. We had a website that actually got some referrals from AI. We even got some clients last year. Then we split the website into two websites, and things dried up. It was kind of an interesting situation. We still had the same amount of content, but we moved it to a different domain, and it did not register the same way. Do you see that often?  Yeah. You want Google and LLMs, at the most basic level, to have a better understanding of who you are, what you do, where you do it, and the services you offer through having something called breadth of entities. Entities are the nouns of the internet. Entities are a signal. A language. All Wikipedia pages are entities, but not all entities have Wikipedia pages.  They’re the nouns of the internet. It’s a layer of clarity for search engines, algorithms, and LLMs to understand who you are, what you do, and where you do it. It’s not the only signal, but at a foundational layer, that should be implemented. So what we’re talking about is creating content. What does that mean? Create content on your website. Don’t create content for the sake of creating content because anybody can create content with AI.  Create intentional content that satisfies the user and aligns with certain algorithmic components, such as Google's E-E-A-T: Experience, Expertise, Authoritativeness, and Trust.Share on X Everything we’re talking about is SEO. You want optimized content. You want pages. The first 150 to 200 words are important. The last 150 to 200 words are important. Add tables. Add bullet points. Make sure your content is clear. Position yourself with authority.  Have links pointing to it. Interlink it. These are all SEO kinds of activities. So SEO is alive and well, but there are new layers you need to add on top of that to create optimal positioning in Google AI Overviews and ChatGPT.  Yeah. I saw one of your videos on your LinkedIn page where you actually explained what is the wrong way to do SEO and the right way to do it. I think you had your alter ego disputing with you. Yeah. That was pretty funny. So that sounds like a lot of work. Can you delegate that to AI agents to do this kind of stuff?  Yes and no. It’s not like I just click a button and step away. It takes a human-in-the-loop system, and that’s what we’ve developed. So yes, I don’t need as many humans, but I still need humans.  So you said that in one of these companies you have 100 AI agents working on SEO, creating SEO impact for your clients. What is it that the AI agents can do, and what is it that you still need the human to do?  The AIs collect information, rapidly digest it, find patterns, perform pattern analysis, do research, and create content briefs. But there needs to be thought leadership. AI is very directional. It’s, “Go do this,” but we need a human to point it in the right direction. We need to create guardrails. We need to create a source of truth. It needs to know where to look for the right information. It needs direction on what to do with this information.  How should I digest it? How should I format it? How should I break up the heading tags? It needs that element where it can go do it, but the human is part of that last-mile conversion. So maybe the AI does zero to 80, and maybe the human does the 80 to 100.  Yeah. That’s very interesting. So what’s one thing that you’re actively trying to figure out in your business?  How to automate everything. Everything is a complete agentic workflow that is proactive, not reactive. Where I have a board of advisors every day looking at how they can serve me.Share on X Identifying the patterns in my life that I need to stop doing and they can do. Developing skills, if they don’t have them, to go execute that. Having a feedback loop to constantly improve.  This has become superintelligence. Agentic work, which is kind of here. That’s what maybe some people have heard about: OpenClaw. Then you have something called a Hermes agent. These things are here, but they need to be trained. They need to be fed the right information and given the right guardrails. But it has begun, and I’m trying to go down that journey.  Isn’t that overwhelming to think of all these details, managing these agents, and making sure they’re not going rogue or getting confused by what every one of them is doing?  It’s overwhelmingly exciting, but not overwhelmingly bad, because this is the worst it’s going to be, and it’s mind-blowingly good. It’s overwhelming because it’s so amazing and so awesome. It’s garbage in, garbage out. I am the architect trying to create the blueprint on how to control these agents. To me, that’s incredibly exciting and incredibly amazing. To be a part of this time in history, it’s like that feeling when I dropped out of college and this thing called the internet was born in 2000.  I knew the world wasn’t going to be the same again. That same feeling came again in 2022 when I heard about ChatGPT. I created my first AI company in 2023. I said the world isn’t going to be the same again. I have the same feeling I had in 2000, but times 100. So to me, it’s overwhelming, but overwhelmingly exciting.  Yeah. So what does one do if they want to get, okay, let’s say it’s me. I use ChatGPT actively, but I’m not building AI agents. What would you recommend that I do? How do I even get started?  What is your pain point? Is it communication? Is it writing emails? Is it reporting? It kind of depends, right? You can customize it based on your pain points. Where are you spending your time, and where should you be spending your time?  Yeah. That’s a good question. I think the first question is, what should I even use it for?  I can give you some ideas. A handful of things I use it for, but not limited to. I can give you use cases that we do for other people. So to construction company, inbound and outbound calls. We never miss a phone call. We answer every single one. We qualify the lead. We seamlessly connect to a CRM. We know if it’s a new customer or an existing customer. If it’s an existing customer, we can look at their history. We can now have an intentional conversation through voice.  I can clone that. I can qualify them. I can book the appointment. I can put it on the salesperson’s calendar. I can receive a text message. I can read the message. I can set the salesperson up for success. I can then pull their address. I can then pull their demographics. I know their net income. I know their affinities, their interests, their hobbies. I know whether their house has a pool. I know the number of bedrooms and bathrooms. I know their credit score. I know their disposable income.  My layer of intention is going to be very different if I have all of this data to interact with that person, either through a voice agent, an AI agent through SMS, through email, through voice, or I can pass that information to the salesperson so they know what they’re walking into. They know the opportunity. So we have lead scoring. We have prioritization. That's one thing we could do: taking over your appointment setting and lead qualification.Share on X Then we can create reporting.  Then we can create trend forecasting. We can turn your business into a mathematical equation. We know 10 leads equals 3 appointments, equals 2 shows, equals 1 person who shows up, average ticket $10,000. We know that formula. Then we say, “Well, we need to feed it more.” The math equation is 10 equals $10,000. Whatever that math equation is, that’s the position I want to be in. I want to make data-driven decisions. So AI is an accelerator to achieve that.  What’s at the top of the funnel? Is it advertising?  Yeah. It could be Facebook Ads. Google Ads. SEO. It kind of depends. Do you want expensive and fast, or do you want cheap and slow? Expensive and fast. When I say expensive, I mean cost per acquisition and cost per visibility. That’s going to be Google Ads, Facebook Ads, LinkedIn, TikTok—anything where you’re buying media. That’s going to be expensive because you have to pay on a per-click basis or a per-impression basis. The cheap and slow is going to be something like SEO.  Do the work now to feel the impact later. It’s signal building. You don’t have to pay on a per-click basis. You don’t have to pay on a per-impression basis. But you have to build signals. Those signals cost money. You have to do the work, but it’s not going to happen overnight. You do the work now to feel it later. It’s an investment. So ideally, you do both. You take a blended cost per acquisition because your SEO channels almost 99% of the time are going to have the lowest cost per acquisition. But speed is going to come from Facebook Ads and Google Ads. So you take the best of both worlds with a blended cost per acquisition.  Is the formula the same for business-to-consumer and business-to-business companies, or is it different?  Yeah. The algorithm doesn’t change. The algorithm is the algorithm. The messaging is different, but it’s the same across the board. The concepts are the same. There are some things, like in medical. Google specifically has something called YMYL—Your Money or Your Life. That’s going to be finance businesses, payday loans, and medical. Those things have a high impact on your life.  So they may have a little more scrutiny, and it might be harder to build trust and validation because of the category you’re in. In that aspect, yeah, the formula is a little bit different. But the activities you engage in are the same. You need to build content. You need to build your brand. You need to build links. You need to optimize your website. You need to create on social media. It’s all the same.  Yeah. Fascinating. So who is the ideal client that you would like to respond to this podcast?  Man, I get asked that, and I’m having more difficulty because I have a lot of companies in my portfolio, right? I have, as of now, about seven companies. I’d say companies that want to automate. Why do you want to automate? The first step of that is maybe building intelligence—business intelligence. You can’t improve what you can’t measure. What if we build a system where maybe you take two steps back to take 10 steps forward?  The two steps back is building business intelligence through AI-driven systems to have segmentation and attribution on exactly what’s happening. How many leads are you getting? Where are they coming from? What is your workflow? Create the math equation. Now we have a measurement. We have a benchmark. Now we can build custom AI agents to say, “This is what we need to focus on first.” So we have our foundational layer, our source of truth.  Maybe that’s a good first step, so you’re not doing a spray and pray. You can say, “Now I know what I need to do. Now I know where my problems are.” Let’s remove the emotion of, “I think.” It now becomes, “I know this is a problem.” Now let’s zoom in and say, “Well, how do we solve this problem?” Are leads the problem? Or is it connecting to the leads? Is it showing up to the appointment? Is it closing the deal? Are we closing deals, but the average ticket is low?  If we close one deal, is it upselling to a second deal? What is the one-year value? Lifetime value? First transaction value? If we don’t know that, then how do we create a math equation of success? How do we know what bucket we need to feed? How do we know where the problem is or isn’t? If we do know where it is, then we can say, “Let’s build a second AI agent.” How do we augment and enhance maybe lead-to-connection rate? Let’s build an SMS agent.  A voice agent. An outbound agent. Let’s build nurture and upsell. Let’s follow up in perpetuity, forever. Let’s tackle that first because we have clear, data-driven insights showing this is a problem. I would say people who want clarity on where their problem is, or maybe they know where their problems are. Then that could be a starting point. So it’s hard for me to answer because I’ve got my hands in so many different buckets.  I’m top of funnel. I’m middle of funnel. I’m bottom of the funnel. I’m top of funnel. Introduction. Brand. Product or service. Google Ads. Facebook Ads. SEO. GEO. I’m middle of funnel. Turning visitors into customers. That’s follow-up AI systems. That’s operational efficiencies. That’s touchpoints. That’s nurturing. I’m bottom of funnel. I’m business intelligence. Segmentation. Attribution. I can help with all stages. I just need to talk to businesses. Businesses that want to grow and generate more revenue. That’s my audience.  Love it. Love it. So if you have a business that wants to grow and generate more revenue, then make sure you check out Brian Hong on LinkedIn. Where else should people go if they want to learn about your companies?  Yeah. I’ve got Brian Hong Digital on Instagram. I’m trying to build my own personal brand. I’m about to relaunch some videos again. I’ve been busy with another acquisition of another marketing agency. I’d say check out the socials or send me an email through Flowbots.ai or InfinTech Design.  Okay. Sounds good. So check out Brian. I mean, that’s pretty amazing. The complexity that you’re managing. Not just the number of companies. The number of investee companies you’re in. The products you’re building. The conferences. It’s kind of mind-boggling how you’re managing that complexity. But I guess you have a couple hundred AI agents at your service. If you’d like to learn more and explore Brian’s products, go to his LinkedIn page.  Then you can connect to his different companies from there. If you enjoyed this conversation, make sure you stay tuned because every week I bring a couple of amazing entrepreneurs like Brian who will open your eyes to the opportunities ahead of you. So thanks, Brian, for sharing your knowledge and insights. Thanks for listening. Thanks, Steve. Appreciate it. Important Links: Brian's LinkedIn Brian's  website

Kann man heute überhaupt noch mit digitalen Inhalten Geld verdienen, wenn KI das Wissen gratis ausspuckt und sich jeder alles selbst googelt? Eine PDF hochladen reicht jedenfalls nicht mehr – und trotzdem war der Markt für digitale Produkte nie größer. Özkan Akkilic ist Gründer der Plattform ablefy und hilft Coaches, Unternehmern und Creatorn, ihre digitalen Produkte zu verkaufen, zu skalieren und richtig zu bepreisen. Im Gespräch mit Joel bricht er herunter, warum nicht das Wissen, sondern die Umsetzung das eigentliche Produkt ist. Wir sprechen darüber, wie du dein Produkt richtig evaluierst, wie die Produktleiter vom kostenlosen Freebie bis zum High-Price-Angebot funktioniert, warum es rund sieben Stunden Kontakt bis zum ersten Kauf braucht, wie mutiges Pricing sogar sechsstellige Preise möglich macht – und welche drei Fehler die meisten beim Verkauf digitaler Produkte machen. Du erfährst... In dieser Episode erfährst du... ...wie du digitale Produkte erfolgreich positionierst und verkaufst. ...welche Rolle Kundenbindung und Community für nachhaltigen Erfolg spielen. ...warum der Fokus auf Mehrwert und Kundenfeedback entscheidend bleibt. __________________________ ||||| PERSONEN |||||

Google Ads and Local Services Ads are undergoing some of their biggest changes yet—and pest control companies are directly in the path of those changes.Beginning in August 2026, Google is starting the migration of Local Services Ads into the Google Ads platform, with pest control included among the first U.S. home-service industries affected. At the same time, AI Max and Google's increasingly AI-driven approach to Search are changing how advertisers reach potential customers.But there's another side to this conversation that may be even more important:What happens after Google generates the lead?On this episode of The Pest Control Marketing Domination Podcast, Casey Lewis of Rhino Pest Control Marketing discusses both sides of the equation—how Google is changing the way pest control leads are generated and why pest control companies need to dramatically improve the way those opportunities are handled once the phone rings.Far too many pest control companies still depend on the one-call sale.A potential customer calls and says:"I'm calling around.""I need to talk to my wife.""That's more than I expected.""Thank you. I'll call you back."And that's where the sales process ends.In some companies, the CSR doesn't even get the caller's name before hanging up.Casey explains why statements like "I'm just price shopping" are often a smokescreen for the customer's real objection—and why CSRs need to learn how to uncover what's actually preventing the customer from scheduling.Instead of simply accepting "I'll call you back," what would happen if your CSR asked:"What would it take to get you scheduled for treatment so we can eliminate the problem you're having?"That's where the real conversation begins.Casey also discusses why CRM, automated follow-up, lead tracking, and sales training are becoming increasingly important as Google moves deeper into AI-powered advertising.Because generating more leads isn't necessarily the answer.If you're paying Google to generate opportunities but your company isn't capturing their information, tracking them, following up, and measuring how many ultimately become paying customers, you may not have a lead-generation problem—you may have a conversion problem.In this episode, you'll discover:• What's changing with Google Local Services Ads beginning in August 2026• Why pest control is among the industries affected by Google's initial LSA migration• How AI Max is changing traditional Google Search campaigns• Why Google is moving toward more automation and AI-driven optimization• What pest control companies should be doing now to prepare• Why "price shopping" isn't always the real objection• The question your CSRs should be asking before letting a prospect walk away• Why every legitimate caller should become a trackable opportunity in your CRM• How automated follow-up can recover opportunities that didn't book on the first call• Why pest control owners should measure leads all the way through booked jobs and revenue• How CSR training and CRM data can become a competitive advantage in the new AI-driven advertising environmentGoogle can use all the AI in the world to find someone with an ant, roach, rodent or termite problem—but Google can't make your CSR close the sale.That's still your responsibility.If you're a pest control owner who wants to understand where Google advertising is heading—and how to make sure you're actually converting the opportunities you're already paying for—this is an episode you don't want to miss.Casey LewisRhino Pest Control MarketingRhino Digital Media, Inc.Website: RhinoPros.comPest Control Marketing: RhinoPestControlMarketing.comEmail: casey@rhinopros.comPhone: (925) 464-8383Strategy Call: RhinoPros.com/contact/Podcast: RhinoPros.com/podcast/YouTube: @RhinoPestControlMarketingFacebook: Rhino Pest Control MarketingLinkedIn: Casey Lewis

Send us Fan MailA shed is not a casual cart checkout. It is a high-trust, high-emotion purchase, and the online experience either builds confidence fast or quietly pushes your best leads to the back button. We sit down with Ashish Roy and Chris Dodd from Sensei Digital to break down what actually makes a 3D shed configurator convert, from guided design choices to the tiny details that serious builders care about.We talk about why “more options” can be the wrong move, and how an intuitive, guided flow helps very different buyers, from a tech-savvy first-time shopper to a retiree trying to make space at home. Ashish explains how Sensei approaches lifelike colors, model organization, upgrade clarity, and accurate features like door swing and interior context. Chris shares what it takes operationally to capture shed craftsmanship in software while keeping the experience simple enough for real sales teams to adopt.Then we get practical about revenue. You will hear how remote co-design can work through shareable 3D links, how AR “visualize in your yard” can change the conversation, and why attribution matters when you are running Google Ads or Meta campaigns. Sensei also walks through cross-domain tracking, CRM integration, and sending better conversion signals so you can optimize toward qualified leads and real sales, not vanity form fills.If you want your portable building marketing and sales process to feel modern without losing the craft, hit play. Subscribe to the Shed Geek Podcast, share this with a dealer or manufacturer friend, and leave a review so more shed pros can find these conversations.For more information or to know more about the Shed Geek Podcast visit us at our website.Would you like to receive our weekly newsletter?  Sign up on our website: shedgeek.comFollow us on Twitter, Instagram, Facebook, or YouTube at the handle @shedgeekpodcast.To be a guest on the Shed Geek Podcast visit our website and fill out the "Contact Us" form.To suggest show topics or ask questions you want answered email us at info@shedgeek.com.This episodes Sponsors:Studio Sponsor: Shed Geek MarketingVelocity 360Play Mor Swing SetsCardinal LeasingiFAB LLC

Are you losing great job candidates before you even have a chance to hire them? In this episode of the Child Care Genius Friday Training Podcast, host Faith Yocum shares how to speed up your hiring process without sacrificing quality. Learn why hiring for character over experience leads to stronger long term employees, how a consistent interview process improves decision making, and simple ways to create an interview experience that makes top candidates want to join your team. Tune in to discover how hiring efficiently, not just quickly, can help you build a stronger team and a stronger child care business.     Mentioned in this episode: GET TICKETS to the Child Care Genius LEVERAGE Conference:  https://childcaregenius.com/leverage    Need help with your child care marketing? Reach out! At Child Care Genius Marketing we offer website development, hosting, and security, Google Ads creation and management, done for you social media ads management. For social media content we have the Genius Box, which is a monthly subscription chock full of social media & blog content, as well as a new monthly lead magnet every month! Learn more at Child Care Genius Marketing. https://childcaregenius.com/marketing-solutions/  Schedule a no obligation call to learn more about how we can partner together to ignite your marketing efforts.   If you need help in your child care business, consider joining our coaching programs at Child Care Genius University. Learn More Here. https://childcaregenius.com/university     Connect with us:  Child Care Genius Website Like us on Facebook Join our Owners Only Private Mastermind Group on Facebook    Join our Child Care Mindset Facebook Group Follow Us on Instagram Connect with us on LinkedIn Subscribe to our YouTube Channel Buy our Books Check out our Free Resources

If you've ever paid for marketing and wondered, “Did that actually get me a pool account?”, we're getting brutally practical about what works and what tends to waste money. We walk through the real trade-offs between old-school tactics like door hangers and newer realities like Ring doorbells that make door-to-door sales harder than ever. The goal is simple: help you get more pool service customers while protecting your time, your margin, and your sanity.We dig into the strongest long-term play for pool route growth: word-of-mouth marketing you can actually control. That means building a referral program with a clear reward, then delaying payout long enough to confirm the new customer sticks. From there we shift into online marketing, including Google Ads for pool service, keyword targeting, and why your “offer” matters just as much as your budget. We also share why a free month of service can attract the wrong kind of lead, and what to offer instead if you want higher-quality weekly service clients.Finally, we compare paid lead platforms like Thumbtack, HomeAdvisor, and Yelp to more direct traffic from Google, including the hidden cost of bidding wars and the need to respond fast. We also talk about buying a partial pool route, truck wraps, magnetic signs, and how to measure ROI so you know whether you should advertise more, advertise differently, or simply buy accounts. Subscribe, share this with a pool pro friend, and leave a review with the one marketing channel you want us to test next.We break down real-world marketing tactics pool service pros can use to land more weekly accounts, from referrals and Google Ads to paid lead platforms and vehicle branding. We also talk through the ROI math and seasonal timing that separates “busy” marketing from profitable pool route growth.• why door knocking is less effective with video doorbells• how door hangers work and why timing matters• building word-of-mouth with a paid referral bonus and a retention hold period• using Google Ads with a website and targeted keywords• choosing offers that attract quality clients over bargain hunters• evaluating Thumbtack, HomeAdvisor, Yelp and other paid lead sources• when buying a partial pool route makes sense and what to watch for• truck wraps vs magnetic signs as secondary lead sources• tracking marketing spend against the cost to buy accountsLearn more at swimmingpoollearning.com.If you're interested in the coaching program that I offer, you can learn more at poolguidecoaching.com.Send us Fan MailSupport the Pool Guy Podcast Show Sponsors! HASA https://bit.ly/HASAThe Bottom Feeder. Save $100 with Code: DVB100https://store.thebottomfeeder.com/Try Skimmer FREE for 30 days:https://getskimmer.com/poolguy Get UPA Liability Insurance $64 a month! https://forms.gle/F9YoTWNQ8WnvT4QBAPool Guy Coaching: https://bit.ly/40wFE6y

Marketing is one of those things businesses think they're doing right, but often approach through more ads, bigger budgets, and more tactics instead of strategy, clarity, and customer understanding.In this episode of Uncomplicate It, I sit down with Vi Wickam, performance marketing strategist and founder of Wizard of Ads Online, to talk about what it really takes to build marketing that drives sustainable business growth.Vi shares why so many businesses waste thousands on Google Ads without seeing results, how agencies often create unnecessary complexity, and why marketing works best when it's built on trust, transparency, and understanding your audience.His perspective is simple but powerful: marketing isn't about spending more, it's about understanding better.We talk about why strategy should come before tactics, how businesses can avoid expensive marketing mistakes, and why owning your digital assets is one of the smartest investments you can make.We also get into the realities of modern marketing, from AI and automation to conversion psychology, customer trust, and building a brand that people actually want to buy from.We cover:Why most Google Ads campaigns failThe importance of measuring the right metricsWhy Google's recommendations aren't always in your best interestThe psychology behind high-converting landing pagesHow customer personas influence buying decisionsWhy businesses should own their digital assetsThe hidden cost of choosing the cheapest agencyHow to scale without losing your brand identityWhy authentic marketing outperforms manipulationThe future of marketing in an AI-driven worldTakeaways:Strategy always comes before tactics.Better measurement leads to better marketing.Trust is your greatest competitive advantage.Your digital assets should always belong to you.Cheap marketing often becomes the most expensive option.Great marketing starts with understanding your audience.Relationships outperform marketing hacks.Sustainable growth comes from clarity, not complexity.If you've ever wondered why your marketing isn't delivering the results you expected—or how to build a business that grows without relying on gimmicks—this conversation will change how you think about marketing.Connect with Vi:

on this episode of the green grind Kory and LeRoy sit down with Jason Clarkson of Turf Geeks is back on The Green Podcast, and a lot has changed since his first appearance. What started as a one-man operation built on systems and processes has evolved into a rapidly growing business with a clear vision for the future. Jason joins LeRoy and Kory to share what he's learned from hiring his first employee, building a culture around core values, embracing automation, and creating an exceptional customer experience that sets his company apart.

This week Chris Schaeffer answers questions from listeners about Google Ads. The topics include how to deal with high CPCs, how call reports work in Google Ads, Performance Max vs Search, and Limited by Budget questions.Try Opteo for free for 28 days - https://opteo.com/pspChris Schaeffer - http://www.chrisschaeffer.comSubmit a Question - https://www.paidsearchpodcast.com