Podcasts about ecomm

Josh emphasizes the importance of being a bar raiser during hiring, explaining that new hires should elevate the entire team. By raising the bar with each new team member, existing talent will also be inspired to improve. Tune in to the Ecomm Breakthrough Podcast for more talent acquisition tips!In this episode of the Ecomm Breakthrough Podcast, Josh— the host of this podcast and an experienced eight-figure brand owner—shares a proven seven-step hiring process tailored for entrepreneurs scaling to 8-figures and beyond. Listeners learn how to conduct a time study, craft compelling role profiles, source and filter candidates, assign test projects, and leverage group and one-on-one interviews with reference checks. Emphasizing practical assessments over resumes, the episode offers actionable strategies to attract A-level talent, streamline hiring, and build a high-performing team—empowering business owners to delegate effectively and accelerate their company's growth.Highlight Bullets> Here's a glimpse of what you would learn…. Importance of hiring management-level staff effectivelyChallenges entrepreneurs face in the hiring processSeven-step hiring process for improving hiring practicesConducting a time study to understand time allocationCreating a detailed role profile with key performance indicators (KPIs)Sourcing and filtering candidates using various platformsUtilizing test projects to assess candidates' skills and abilitiesConducting group interviews to evaluate interpersonal skills and team dynamicsImportance of one-on-one interviews and thorough reference checksStrategies for crafting compelling job descriptions to attract top talentBuild a Team That Scales With YouHiring is the highest-leverage activity for any entrepreneur aiming to scale. By following this rigorous, data-driven, and human-centered 7-step process, you'll dramatically increase your odds of hiring management-level staff who drive growth, embody your values, and help you reach 8 figures and beyond.Here are 3 actionable takeaways that you can get from this episode:1. Slow down to speed up: Invest the time upfront to avoid costly mis-hires.2. Be relentless in your standards: Only A-players will help you scale.3. Systematize and optimize: Use toolsResources & Links SectionHere are the mentions with timestamps arranged by topic:Ecomm BreakthroughEcomm Breakthrough YouTubeEcomm Breakthrough ConsultingEcomm Breakthrough PodcastEmail Josh Hadley: Josh@eCommBreakthrough.comAmazonChatGPTLoomGrokOnlineJobs.phWorkableCriteria CorpCulture IndexUpworkLinkedInIndeedClockwork by Mike Michalowicz on AmazonThe One Thing by Gary Keller on AmazonThe E-Myth by Michael E. Gerber on AmazonWho on AmazonSpecial Mention(s):Adam “Heist” Runquist on LinkedInKevin King on LinkedInMichael E. Gerber on LinkedInRelated Episode(s):“Cracking the Amazon Code: Learn From Adam Heist's Brand Scaling Secrets” on the eComm Breakthrough Podcast“Kevin King's Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast“Unlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerber” on the eComm Breakthrough PodcastEpisode SponsorSponsor for this episode...This episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures. I started Hadley Designs in 2015 and grew it to an eight-figure brand in seven years.I made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks.If you've hit a plateau and want to know the next steps to take your business to the next level, then go to www.EcommBreakthrough.com (that's Ecomm with two M's) to learn more.Transcript AreaJosh Hadley 00:00:00  Welcome to the Ecomm Breakthrough podcast. If you are tired of hiring the wrong people, or you're tired of putting out a job post and finding poor applicants, I've got the system for you. I'm going to be showing you and breaking down my seven step process in order to hire management level staff from anywhere in the world. All right. So let's get into it. First of all, 99% of you entrepreneurs are hiring people the wrong way. We're going to be diving in exactly how you should be hiring them here. All right. So let's talk about what is the easiest way to use AI and to be able to find incredible management level contractors. First of all, who am I? I am a father of four, husband to a beautiful wife. that is my pride and joy. Right there is my family. Also, I've been an eigh...

Meta Ads are evolving—and if you're still clinging to Advantage+ Shopping campaigns, you're already behind. In this high-impact episode, Ralph Burns and John Moran pull back the curtain on their $4M+ test using Meta's new Advantage+ Sales Campaigns, breaking down what's working right now in the face of Meta's June 25th switchover. You'll hear why "one campaign, one ad set, 50 ads" is more than just a tactic—it's the future. Whether you're running a low-volume brand or managing high-ticket spends, this episode is your tactical field guide to staying ahead of Meta's automation curve. Plus, discover how John's 3-month test is outperforming traditional structures—and how you can apply it today.Chapters:00:00:00 - Kicking Things Off (and Yep, Ralph Has COVID)00:00:34 - Why This Episode Might Just Blow Your Mind00:00:51 - The Underdog Ad Account That Surprised Everyone00:01:20 - What You Really Need to Know About Advantage+ Sales00:02:02 - Meta's Big Shift: Are You Ahead of the Curve?00:03:36 - Enter John Moran: The Ad Scientist in Flannel00:05:32 - The Death of Advantage+ Shopping (and What's Replacing It)00:07:09 - The $4M Test: Here's What Actually Worked00:13:59 - Cracking the Code on Creative + Targeting Combos00:21:02 - Scaling Smart: What the Data's REALLY Telling Us00:31:48 - Raw, Real, and Revolutionary Marketing Tactics00:32:49 - The Feeder Strategy: Turning Cold Leads into Cash00:33:44 - Ask Us Anything: Let's Get Tactical00:34:01 - What the Heck Is "Vibe Marketing"? (And Why It Matters)00:35:22 - Why Creative Isn't Just King — It's the Whole Kingdom00:39:48 - Plug-and-Play Tactics for Ecomm, SaaS, and Beyond00:46:40 - Campaign Surgery: What to Fix, What to Ditch00:59:54 - Wrap-Up, Resources, and What to Do NextLINKS AND RESOURCES:Tier 11 JobsPerpetual Traffic on YouTubeTiereleven.comMongoose MediaPerpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Lauren on Instagram and Connect with Ralph on LinkedInThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:Free Snapchat CreditsUnbounce - Code PT10off

Yoon Kim, Yoon is an anti-social hermit that's been grinding away for the last 17 years working as the president of Nutricost. Yoon joined Nutricost during his 3rd year of law school, going to classes in the morning and working until 2 am at Nutricost. He joined the Nutricost team as the 4th employee and joined the founders. Nutricost has since grown to over 540 million dollars in annual revenue and over 900 employees working across 14 warehouses and offices through 3 different states. In the last 3 years, Nutricost has had 9 figure growth each and every year. Highlight Bullets> Here's a glimpse of what you would learn…. Building a sustainable e-commerce business with a long-term operational mindset.Strategies for scaling a business to nine figures in revenue.The importance of focusing on quality and customer feedback in product development.Navigating the challenges of cash flow management and inventory control.The significance of maintaining a strong company culture and team dynamics.Ethical practices in e-commerce, particularly on platforms like Amazon.The role of data-driven decision-making in optimizing business operations.Timing and strategic decisions in capitalizing on market trends.The balance between short-term gains and long-term growth strategies.Insights on personal development and effective communication within teams. In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley interviews Yoon Kim, president of NutriCost, who shares his journey of scaling the company to over $540 million in annual revenue. Yoon emphasizes the importance of a long-term operational mindset over short-term exit strategies. He discusses the significance of product quality, customer feedback, and ethical practices in building a sustainable business. The conversation also highlights the necessity of focusing on core operations before diversifying, effective cash flow management, and the value of a strong, dedicated team. This episode provides actionable insights for entrepreneurs aiming for substantial growth.Here are the 3 action items that Josh identified from this episode:Prioritize Long-Term Growth Over Quick Wins – Instead of focusing on an exit strategy, build a business designed for sustainability. Invest in quality, avoid shortcuts, and develop efficient systems that support long-term operations.Strengthen Your Company Culture for Retention & Growth – Retaining a dedicated team is crucial for scaling. Create a positive work environment, offer professional development, and establish core values that guide decision-making and foster loyalty.Master Cash Flow & Inventory Management for Scaling – Sustainable growth requires strong financial oversight. Assign a team member to monitor financial metrics, optimize inventory to prevent stockouts, and ensure sufficient cash flow to support expansion.Resources mentioned in this episode:Josh Hadley on LinkedIneComm Breakthrough ConsultingeComm Breakthrough PodcastEmail Josh Hadley: Josh@eCommBreakthrough.comAmazonMarket PulseeBayChatGPTProfit FirstCrucial ConversationsEzra Firestone on LinkedInSpecial Mention(s):Adam “Heist” Runquist on LinkedInKevin King on LinkedInMichael E. Gerber on LinkedInRelated Episode(s):“Cracking the Amazon Code: Learn From Adam Heist's Brand Scaling Secrets” on the eComm Breakthrough Podcast“Kevin King's Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast“Unlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerber” on the eComm Breakthrough PodcastEpisode SponsorSponsor for this episode...This episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures. I started Hadley Designs in 2015 and grew it to an eight-figure brand in seven years.I made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks.If you've hit a plateau and want to know the next steps to take your business to the next level, then go to www.EcommBreakthrough.com (that's Ecomm with two M's) to learn more.Transcript AreaJosh Hadley 00:00:00  Welcome to the Ecomm Breakthrough podcast. I'm your host, Josh Hadley, where I interview the top business leaders in e-commerce. Past guests include Kevin King, Aaron Cordovez and Michael E Gerber, author of the E-myth. Today I'm speaking with Jung Kim, and he is going to be talking about building a business to run and not to sell. We're going to be diving deeper because this guy is selling nine figures on Amazon. Last year they did over 500 million itself. So this is turn up the volume. Make sure you dive in because he's going to be sharing some wicked smart strategies with all of us to help us understand what does it take to really build a business that is generating nine figures in annual revenue? This episode is brought to you by Ecomm Breakthrough, where I specialize in investing in and scaling seven figure e-commerce brands to eight figures and beyond. If you're an ambitious e-commerce entrepreneur looking for a coach or a consultant who can help you take your business to the next level. My team and I bring hands on exper...

Marissa Rodriguez, the Founder & Chief Executive Officer of Through Experience, adds her page to the Marketing Playbook. Hear what to do when you lose your job, how to make yourself indispensable, how to reach out for help as a founder, why Marissa moved to Greece, and the thing she's most proud of. Connect with Marissa on LinkedIn, at ThroughExperience.com, and on Instagram @Marissa_ThroughExperience

Espresso's are powered by our brand new sponsor, Unleashed!1. What on earth is Unleashed, I hear you asking?Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!!2.  Why Unleashed will change your life as a foodie founder?Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow.3. The biggest brands in FMCG love love UnleashedYour fave brands like Candy Kittens, Tiny Rebel, TRIP use religiously. Tarquins Gin, Three Spirit, Minor Figures, The Turmeric Co., Volcano Coffee4. Do yourself a favourGET YOURSELF 2 MONTHS FREE USING THIS magical link♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It'll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here

Fred started Cosmetic Solutions.com online store in 1996 and was one of the first third party sellers in Beauty on Amazon starting in 2003. Cosmetic Solutions is on the gorilla list of Biggest All Time Amazon Sellers in the top 260. Cosmetic Solutions' first 10 years were dedicated to selling everything at one time boasting over 100,000 sku's and offering everything from professional beauty and what you would find at your local drugstores.  Now as the business on Amazon has evolved Cosmetic Solutions is dedicated to selling its Brands as the authorized reseller and brands rights holder like skin care brand Dermactin and hair care brand Difeel and nail care brand Barielle.> Here's a glimpse of what you would learn…. Challenges of counterfeiting on Amazon and brand protection strategies.The evolution of selling on Amazon and adapting to marketplace changes.Importance of innovation and product development for competitiveness.Strategies for maintaining healthy profit margins amidst rising costs.Role of customer service in identifying product issues and enhancing satisfaction.Necessity of monitoring key performance metrics for business success.Building strong customer relationships to inform product offerings.Importance of delegation and team building for business growth.Navigating unexpected challenges in the e-commerce landscape.The significance of having a clear vision for business direction and growth.In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley interviews Fred Adler, founder of Cosmetic Solutions and a seasoned Amazon seller with over two decades of experience. Fred shares invaluable insights on tackling counterfeiting, maintaining competitiveness, and leveraging customer service for product development. He emphasizes the importance of a robust distribution strategy, constant innovation, and attentive customer service to stay ahead in Amazon's dynamic marketplace. The episode concludes with actionable takeaways on protecting profit margins, optimizing operations, and engaging with customer feedback to drive business growth.Here are the 3 action items that Josh identified from this episode:1. Proactively Monitor and Protect Your Listings from CounterfeitsRegularly check your product listings for inaccuracies, such as image swaps or unauthorized changes, to prevent sales loss.Implement unique SKUs for different sales channels (Amazon, retail, DTC) to help distinguish your authentic products from counterfeit ones.Consider working with legal experts to safeguard your brand against counterfeiters and unauthorized resellers.2. Optimize Operational Costs to Protect Profit MarginsTrack daily metrics, including FBA fees, cost of goods sold (COGS), and overhead costs, to identify areas for optimization.Work directly with shipping carriers and explore alternative fulfillment strategies to reduce logistics expenses.Conduct regular audits of product classifications and Amazon's warehousing fees to avoid unexpected financial losses3. Leverage Customer Insights for Product Innovation and Service ImprovementActively engage with customer feedback to identify pain points and improve product offerings before issues escalate.Use customer input to develop new product variations or features that competitors may overlook.Advocate for better direct communication tools on Amazon to enhance customer service and build brand loyalty.Resources mentioned in this episode:Ecomm BreakthroughAmazon TransparencyProject ZeroEdison IPAmazonShopifyMeta AdsAmazon FBA (Fulfillment by Amazon)Snow CrashMoby Dick by Herman MelvilleL'OrealAlex Ramos's PodcastChatGPTSpecial Mention(s):Adam “Heist” Runquist on LinkedInKevin King on LinkedInMichael E. Gerber on LinkedInRelated Episode(s):“Cracking the Amazon Code: Learn From Adam Heist's Brand Scaling Secrets” on the eComm Breakthrough Podcast“Kevin King's Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast“Unlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerber” on the eComm Breakthrough PodcastEpisode SponsorSponsor for this episode...This episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures. I started Hadley Designs in 2015 and grew it to an eight-figure brand in seven years.I made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks.If you've hit a plateau and want to know the next steps to take your business to the next level, then go to www.EcommBreakthrough.com (that's Ecomm with two M's) to learn more.Transcript AreaJosh Hadley 00:00:00  Welcome to the Ecomm Breakthrough podcast. I'm your host, Josh Hadley, where I interview the top business leaders in e-commerce. Past guests include Kevin King, Aaron Cordovez, and Michael E Gerber, author of the E-myth. Today I am speaking with Fred Adler, and we're going to be talking about the three biggest lessons that he has learned after selling on Amazon...

In this episode, Dave talks about the recent IPO of a major Chinese Amazon seller, SainStore, and explores key insights from their filings. He covers the diverse brand strategies employed by the company (and a lot of other Chinese companies, in fact), the viability of the aggregator model in China, and the company's profitability metrics, inventory management practices, and even their social credit score.  Another Amazon seller has gone public... but in China.  It seems that the aggregator model has been working well over in the East, but what specifically are they doing to succeed?  Here's the 5 takeaways that I learned when looking over this company's IPO fillings.  Struggling with tariffs? Unsure about upcoming changes? Let's talk! With Portless, you only pay tariffs after your customers pay you – so your cash always moves faster than your costs. Schedule a risk assessment and leverage tariff deferment today. All new customers get $1,000 to reinvest in their business. The Big Takeaways The aggregator model in China is thriving, with companies creating multiple brands in-house (rather than purchasing companies at 4x and 5x). Profit margins for major Chinese sellers are significantly lower than Western expectations. SainSmart holds about 25% of their revenue in inventory, which could turn out to be a HUGE risk in cash flow. The social credit score in China is a real and impactful metric for businesses. 75% of SainSmart's revenue comes from Amazon, but they also diversify across other channels that you wouldn't expect. The need for sellers to chase off-Amazon sales for better pricing power is ABSOLUTELY crucial. Chinese sellers are adept at utilizing multiple sales channels, including lesser-known marketplaces. The business model for Amazon sellers is evolving towards higher revenue with lower margins. Timestamps 00:00 - Introduction to Chinese Amazon Sellers Going Public 02:12 - Diverse Brand Strategies of Chinese Companies 04:37 - The Aggregator Model in China 06:31 - Profitability and Revenue Insights 08:28 - Inventory Management Strategies 10:52 - Understanding China's Social Credit Score 12:12 - Revenue Channels Beyond Amazon As always, if you have any questions or anything that you need help with, leave a comment down below if you're interested.  Don't forget to leave us a review on iTunes if you enjoy our content.   Thanks for listening! Until next time, happy selling!  

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Espresso's are powered by our brand new sponsor, Unleashed!1. What on earth is Unleashed, I hear you asking?Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!!2.  Why Unleashed will change your life as a foodie founder?Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow.3. The biggest brands in FMCG love love UnleashedYour fave brands like Candy Kittens, Tiny Rebel, TRIP use religiously. Tarquins Gin, Three Spirit, Minor Figures, The Turmeric Co., Volcano Coffee4. Do yourself a favourGET YOURSELF 2 MONTHS FREE USING THIS magical link♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It'll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here

Explore how Sock Candy's unique marketing strategies, from Reddit to Meta ads, boost sales. Learn how to implement creative growth tactics for your brand.For more on Sock Candy and show notes click here. Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

Oz Merchant is a leader and coach in the fields of sales and customer success for B2B SaaS and ecommerce companies. Oz is passionate about helping businesses grow and thrive. He is the former VP of Sales, Success, and Support at Viably. Currently he is the founder and CEO of Ecom Sellers HQ, a platform that could help you to start or scale your ecommerce business with the best software tools, service providers, and funding options.Highlight Bullets> Here's a glimpse of what you would learn…. Current challenges of margin compression in e-commerce, particularly on Amazon.Strategies for navigating cash flow challenges in the evolving e-commerce landscape.The importance of adopting an omnichannel approach for e-commerce brands.Insights on the transition from Viably to E-commerce Sellers HQ and its impact on sellers.The significance of understanding FBA fees and optimizing supply chain operations.The necessity of financial acumen and establishing clear Key Performance Indicators (KPIs).The disconnect between perception and reality in business performance metrics.Managing overhead expenses and identifying major expense buckets for e-commerce businesses.The implications of seeking external funding and understanding cash flow dynamics.The role of technology and automation in the future of e-commerce.In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley interviews Oz Merchant, founder and CEO of E-commerce Sellers HQ. The discussion centers on the pressing challenges faced by e-commerce brands, particularly those selling on Amazon. Key topics include margin compression, cash flow management, and the importance of an omnichannel approach. Oz shares his transition from Viably to E-commerce Sellers HQ, emphasizing the need for financial acumen and strategic cost management. The episode also explores the future of e-commerce, highlighting the potential impact of AI and automation. This insightful conversation offers valuable strategies for scaling e-commerce businesses to eight figures and beyond.Here are the 3 action items that Josh identified from this episode:Optimize Profitability to Combat Margin CompressionRegularly audit your Total Advertising Cost of Sale (TACoS) and aim for 15% or lower.Negotiate with suppliers for better pricing on bulk orders to lower Cost of Goods Sold (COGS).Monitor FBA fees and optimize packaging to reduce unnecessary costs.Prioritize Financial and Operational EfficiencyConduct regular overhead expense audits to eliminate wasteful spending.Streamline operations using automation tools to reduce manual workload and improve efficiency.Set clear Key Performance Indicators (KPIs) to track financial health and operational performance.Leverage Technology and Community for GrowthInvest in AI-driven tools for inventory management, customer service, and marketing automation.Engage in e-commerce communities, networking events, and industry conferences to stay ahead of trends.Follow industry leaders for insights on best practices and evolving e-commerce strategies.Resources mentioned in this episode:Josh Hadley on LinkedIneComm Breakthrough ConsultingeComm Breakthrough PodcastEmail Josh Hadley: Josh@eCommBreakthrough.comE-commerce Sellers HQAWP (Amazon Warehouse Program)Hello ProfitSeller BoardGorilla ROIAmazon FBA Fee ReimbursementAmazonWalmartShopifyTikTokChatGPTLeadership and Self-Deception by The Arbinger InstituteSpecial Mention(s):Adam “Heist” Runquist on LinkedInKevin King on LinkedInMichael E. Gerber on LinkedInRelated Episode(s):“Cracking the Amazon Code: Learn From Adam Heist's Brand Scaling Secrets” on the eComm Breakthrough Podcast“Kevin King's Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast“Unlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerber” on the eComm Breakthrough PodcastEpisode SponsorSponsor for this episode...This episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures. I started Hadley Designs in 2015 and grew it to an eight-figure brand in seven years.I made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks.If you've hit a plateau and want to know the next steps to take your business to the next level, then go to www.EcommBreakthrough.com (that's Ecomm with two M's) to learn more.Transcript AreaJosh Hadley 00:00:00  Welcome to the Ecomm Breakthrough podcast. I'm your host, Josh Hadley, where I interview the top business leaders in e-commerce. Past guests include Kevin King, Michael Gerber, author of The E-myth, and Matt Clark from ASM. Today I'm speaking with Oz Merchant, and we are going to be talking about how to prevent the margin compression happening right now on Amazon, navigating cash flow challenges, and the mindset that you need to have to win in e-commerce in 2025. This episode is brought t...

Free SEO Audit Here Apply to be on the podcast Here Join upcoming webinar and start learning ai HereIn this episode of eCommerce Australia, Ryan Martin sits down with Dawid Naude, founder of Pathfinder.ai and a pioneer in the eCommerce AI space, to explore how artificial intelligence is transforming search, content, and consumer behaviour.If you're an eCommerce founder or manager, wondering how to adapt to a world where ChatGPT and AI driven search are replacing Google, this episode is essential listening.We unpack:Why AI SEO is reshaping how products are discovered onlineHow eCommerce SEO is entering a new golden age — but only for those who play it smartHow big retailers like Woolworths and Australia Post are using AI in eCommerceThe rise of Search Everywhere Optimisation (SEO beyond Google)What eCom founders need to do now to stay visible in AI-first search platformsDawid also shares the exact mindset shift that separates short-term SEO spam from long-term brand authority, and why authenticity and trust will be the ultimate differentiators in the AI era.Whether you're a seasoned founder or just scaling up, this conversation is packed with actionable insights and real-world strategies for winning in the age of AI and eCommerce.

Espresso's are powered by our brand new sponsor, Unleashed!1. What on earth is Unleashed, I hear you asking?Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!!2.  Why Unleashed will change your life as a foodie founder?Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow.3. The biggest brands in FMCG love love UnleashedYour fave brands like Candy Kittens, Tiny Rebel, TRIP use religiously. Tarquins Gin, Three Spirit, Minor Figures, The Turmeric Co., Volcano Coffee4. Do yourself a favourGET YOURSELF 2 MONTHS FREE USING THIS magical link♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It'll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here

Sean Travis is a former LA firefighter for 14 years, built and scaled multiple eCommerce brands allowing for retirement and pursuing eCommerce full time. Now, he's operating these brands, coaching other first responders how to build the same, and working with a PE fund to do roll ups with recurring revenue eCommerce brands. Highlight Bullets> Here's a glimpse of what you would learn…. Transitioning from traditional careers to e-commerce entrepreneurship.Building and scaling multiple e-commerce brands.The significance of recurring revenue models for business sustainability.Strategies for enhancing e-commerce businesses through private equity and partnerships.The importance of mentorship and character in business success.Exploring innovative subscription models in traditional product categories.The necessity of diversifying revenue streams beyond platforms like Amazon.Conducting due diligence when forming partnerships with other brands.Understanding the financial implications of recurring revenue on business valuation.Celebrating small wins to maintain motivation and momentum in entrepreneurship.In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley welcomes Sean Travis, a former LA firefighter turned e-commerce entrepreneur. Sean shares his journey of building and scaling multiple e-commerce brands, coaching first responders, and collaborating with a private equity fund to acquire businesses with recurring revenue models. The discussion focuses on strategies for enhancing e-commerce businesses through private equity, partnerships, and investments, emphasizing the critical role of recurring revenue for long-term success and investment appeal. Sean offers actionable insights on creating synergistic partnerships, exploring subscription models, and aligning business strategies with end goals.Here are the 3 action items that Josh identified from this episode:Work Backwards: Define your end goal and ensure your strategies align with it. Whether aiming for a $100 million exit or a lifestyle business, your approach will differ significantly.Explore Recurring Revenue: Look for opportunities to implement a subscription or membership model in your business. This can provide financial stability and enhance your business's valuation.Partner with Other Brands: Consider forming partnerships with complementary brands or even competitors. This can lead to shared resources, expanded customer bases, and increased revenue potential.Resources mentioned in this episode:Josh Hadley on LinkedIneComm Breakthrough ConsultingeComm Breakthrough PodcastEmail Josh Hadley: Josh@eCommBreakthrough.comFresh Clean Threads (FCT)Rihanna's Savage x FentyAmazonShopifyWoocommerceTikTok ShopCostcoFunctional HeroBuy Back Your Time by Dan MartellThe E-Myth by Michael E. GerberAlex Hormozi on LinkedInLeila Hormozi on LinedInSpecial Mention(s):Adam “Heist” Runquist on LinkedInKevin King on LinkedInMichael E. Gerber on LinkedInRelated Episode(s):“Cracking the Amazon Code: Learn From Adam Heist's Brand Scaling Secrets” on the eComm Breakthrough Podcast“Kevin King's Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast“Unlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerber” on the eComm Breakthrough PodcastEpisode SponsorSponsor for this episode...This episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures. I started Hadley Designs in 2015 and grew it to an eight-figure brand in seven years.I made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks.If you've hit a plateau and want to know the next steps to take your business to the next level, then go to www.EcommBreakthrough.com (that's Ecomm with two M's) to learn more.Transcript AreaJosh Hadley 00:00:00  Welcome to the Ecomm Breakthrough podcast. I'm your host, Josh Hadley, where I interview the top business leaders in e-commerce. Past guests include Kevin King. Matt Clark from ASM. And Michael E Gerber, author of the E-myth. Today I'm speaking with Sean Travis, and we are going to be talking about how to play the game of e-commerce at a much higher level through private equity and partnerships and even investments. This episode is brought to you by Ecomm Breakthrough, where I specialize in investing in and scaling seven figure ecommerce brands to eight figures and beyond. If you're an ambitious e-commerce entrepreneur looking for a coach or consultant to help grow your brand, I bring the hands on experience, strategic insights, and the resources needed to fuel your growth. So if you or someone you know is ready to scale, reach out to me directly at Ecomm Breakthrough. That's with two M's and let's turn your dreams into reality. But today I am super excited to introduce you all to Sean Travis. Sean is a former L.A. firefighter. He worked there for 14 years, and he built and scaled multiple e-commerce brands, allowing him to retire and pursu...

In this special Tier 11 lab episode, Ralph Burns and John Moran pull back the curtain on a powerful new Meta ad tactic: the CAPI import strategy. Learn how to eliminate costly data duplication, master new customer acquisition cost (NCAC) tracking by individual SKU, and scale your Advantage+ campaigns using a two-ad-set system that blends testing and scaling. If you're running Meta or Google Ads and want accurate reporting, optimized spend, and smarter campaign architecture, this is the episode to study.Whether you're a CMO managing complex eComm portfolios or a media buyer navigating messy data, this one's packed with Tier 11's real-time breakthroughs—tested with their own money before hitting client campaigns.Chapters:00:00:00 - Dive Into the Latest from Perpetual Traffic00:01:06 - Meet John Moran & the Game-Changing CAPI Import Shift00:02:19 - Killing Duplicate Data: The Key to Smarter Ad Spend00:04:09 - How Advantage+ and NAC Unlock Scalable Profits00:07:11 - Inside the Lab: Strategy Shakeups and Bold Rebrands00:09:22 - Real Ad Results: Behind-the-Scenes of a Meta Campaign Makeover00:22:04 - Breaking Down Meta's New Campaign Framework00:34:19 - Creative Testing: What's Actually Working Right Now00:34:57 - Perry Belcher's Email Playbook That Still Prints Money00:35:39 - The Secret Sauce: Layering Strategies for Maximum Impact00:36:00 - Your Weekly Traffic Fix + Hot Seat Q&A Begins00:37:30 - How to Capture Distressed Seller Leads (The Smart Way)00:41:54 - Unlocking the Power of the Feeder Strategy00:43:35 - Winning in High CPC Markets Without Burning Cash00:46:16 - How Small Brands Can Dominate with Feeder & Meta00:49:58 - YouTube Meets Demand Gen: The Feeder Funnel 2.000:58:51 - Cracking the Code on Standard Shopping Optimization01:02:18 - Wrap-Up: Big Takeaways & What's Coming NextLINKS AND RESOURCES:About deduplication for Meta Pixel and Conversions API eventsMatt Apps - Executive ProducerThe MAJOR Meta Advantage+ Changes You Must KnowThe Billionaires ClubTier 11 JobsPerpetual Traffic on YouTubeTiereleven.comMongoose MediaPerpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Lauren on Instagram and Connect with Ralph on LinkedInThanks so much for joining us...

Espresso's are powered by our brand new sponsor, Unleashed!1. What on earth is Unleashed, I hear you asking?Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!!2.  Why Unleashed will change your life as a foodie founder?Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow.3. The biggest brands in FMCG love love UnleashedYour fave brands like Candy Kittens, Tiny Rebel, TRIP use religiously. Tarquins Gin, Three Spirit, Minor Figures, The Turmeric Co., Volcano Coffee4. Do yourself a favourGET YOURSELF 2 MONTHS FREE USING THIS magical link♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It'll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here

This week Chris Schaeffer dives deeper into the metrics of a successful account and answers questions about the reasons behind structural decisions in the campaigns. Also Joey Bidner joins in to answer a question about Google Ads and Amazon that is very important for all managers in the eComm space to hear.Try Opteo for free for 28 days - https://opteo.com/pspChris Schaeffer - https://www.chrisschaeffer.comJoey Bidner - https://joeybidner.comWatch this episode on YouTube: https://youtu.be/9sn_mx-jkTYSubmit a Question - https://www.paidsearchpodcast.comTwitter - https://twitter.com/PaidSearchPod

INTELLIGEMSIntelligems is the ultimate profit-optimization tool for DTC brands. Use it for all of your CRO efforts by visiting https://intelligems.io.RICHPANELCut your support costs by 30% and reduce tickets by 30%—guaranteed—with Richpanel's AI-first Customer Service Platform that will reduce costs, improve agent productivity & delight customers at https://www.richpanel.com/.//Fan Bi is the Co-Founder of The Hedgehog Company, a buyer and advisor of ecommerce brands with 4 brands in your portfolio. Follow Fan on X at https://x.com/lifeofbi and LinkedIn at https://www.linkedin.com/in/fanbi/.////Are half of Shopify brands building businesses… or illusions?In this brutally honest episode, Fan Bi (The Hedgehog Company) breaks down why 50% of eCommerce brands may be worth nothing—despite flashy revenue. After reviewing 300+ P&Ls, Fan shares hard-earned insights about margin traps, mispriced equity, and the brutal realities behind “successful” DTC brands.You'll learn:Why revenue doesn't equal valueThe red flags investors see in most Shopify P&LsWhat healthy eComm businesses actually look like todayWhen growth becomes a liability, not an assetAnd how to evaluate your business before it's too lateThis is a must-watch for 7–8 figure founders and operators who care more about profit and enterprise value than vanity metrics.//1:15 - Why Fan Bi Has Looked At 300+ Businesses6:00 - Importance of being Financially Disciplined14:21 - Learning From Failure24:56 - Risk vs Reward To Increase Your Margins33:00 - Why After 15 Years Fan Is Still In E-Commerce?42:12 - Business Problems vs Desired Problems// SUBSCRIBE TO MY CHANNEL FOR 2X WEEKLY UPLOADS!//Get the best media buying training on the Internet + a free coaching call with Common Thread Collective's media buyers when you sign up for ADmission here: https://bit.ly/3x99lip //FOLLOW UP WITH ANDREW X: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://x.com/andrewjfaris Email: podcast@ajfgrowth.comWork with Andrew: https://ajfgrowth.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

#390 If you've ever wondered how a SaaS business gets off the ground — or how math and spreadsheets can evolve into a powerful, profit-driving platform — this episode is for you! Host Brien Gearin sits down with Adam Callinan, founder of Pentane and host of the Growth Mavericks podcast, who shares his journey from building a multi-million dollar beverage accessory company (that landed a deal on Shark Tank) to launching a SaaS platform that helps consumer brands and service businesses optimize their profitability. Adam reveals how he scaled his first business to $8 million in revenue without employees or investors, the painful realities of running a startup, and how the operational tools he built for himself eventually became Pentane. You'll learn why he's cautious about AI, how Pentane gives clear, prescriptive financial recommendations, and why even non-sexy, service-based businesses deserve world-class tools to make smarter decisions! What we discuss with Adam: + From coolie cups to software + Scaling to $8M with no employees + Behind-the-scenes of Shark Tank + Solving problems with spreadsheets + Why most SaaS is built backwards + Math > AI for financial clarity + How Pentane guides business decisions + Real-world use cases for Pentane + Helping service businesses with numbers + Building lean, profitable companies Thank you, Adam! Check out Pentane at Pentane.com. Listen to the Growth Mavericks podcast. Follow Adam on LinkedIn. Watch the ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠video podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ of this episode! And follow us on: ⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠Tik Tok⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠Youtube⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠ To get exclusive offers mentioned in this episode and to support the show, visit ⁠⁠⁠⁠⁠millionaireuniversity.com/sponsors⁠⁠⁠⁠⁠. EXCLUSIVE NordVPN Deal ➼ ⁠⁠⁠⁠⁠https://nordvpn.com/millionaire⁠⁠⁠⁠⁠. Try it risk-free now with a 30-day money-back guarantee! Want to hear from more incredible entrepreneurs? Check out all of our interviews ⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠! Learn more about your ad choices. Visit megaphone.fm/adchoices

Espresso's are powered by our brand new sponsor, Unleashed!1. What on earth is Unleashed, I hear you asking?Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!!2.  Why Unleashed will change your life as a foodie founder?Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow.3. The biggest brands in FMCG love love UnleashedYour fave brands like Candy Kittens, Tiny Rebel, TRIP use religiously. Tarquins Gin, Three Spirit, Minor Figures, The Turmeric Co., Volcano Coffee4. Do yourself a favourGET YOURSELF 2 MONTHS FREE USING THIS magical link♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It'll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here

Ben is one of the Co-Founders and CEO of Superfuel AI, he's passionate about e-commerce  entrepreneurs and their aspirations. He is excited about bringing the advancements in AI to help ecommerce sellers scale in ways never thought possible.Highlight Bullets> Here's a glimpse of what you would learn…. The role of AI agents in scaling e-commerce businesses.Automation of routine tasks to reduce the need for additional staff.Competitor analysis and its importance for e-commerce sellers.Optimization of product listings, including images and keywords.Enhancements in advertising strategies through AI insights.The significance of quick decision-making in a competitive landscape.Future developments in AI technology for inventory management and pricing strategies.The balance between AI automation and human oversight in creative strategies.The impact of AI on operational efficiency and business growth.Encouragement for e-commerce professionals to adopt AI tools for improved decision-making.In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley interviews Ben Matthew, co-founder and CEO of Super Fuel. They discuss how e-commerce businesses can scale efficiently using AI agents, eliminating the need for additional staff. Ben shares insights on Super Fuel's AI capabilities, including competitor analysis, image and keyword optimization, and ad spend management. The conversation highlights the importance of quick decision-making and smart leadership in leveraging AI tools. Ben also shares his admiration for industry leaders and invites listeners to connect for further insights. This episode offers valuable strategies for scaling e-commerce operations effectively.Here are the 3 action items that Josh identified from this episode:Automate Pricing & Testing: Use AI to monitor competitors, adjust prices dynamically, and run scheduled price tests—freeing you up to focus on growth strategy.Cut Wasted Ad Spend: Let AI flag and remove non-converting keywords, and align your product listings with actual customer search terms for better ad performance.Streamline with AI Agents: Reduce manual tasks like competitor analysis and inventory planning by integrating AI tools, enabling faster decisions and leaner operations.Resources mentioned in this episode:Ecomm BreakthroughAmazonSuperfuel AIJungle Scout APIKeepa APIRitu Java's Newsletter; Ritu Java on LinkedInSean Riley (Founder at Dude Wipes) on LinkedInDeepak Mehrotra (Founder of California Design) on LinkedInSpecial Mention(s):Adam “Heist” Runquist on LinkedInKevin King on LinkedInMichael E. Gerber on LinkedInRelated Episode(s):“Cracking the Amazon Code: Learn From Adam Heist's Brand Scaling Secrets” on the eComm Breakthrough Podcast“Kevin King's Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast“Unlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerber” on the eComm Breakthrough PodcastEpisode SponsorSponsor for this episode...This episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures. I started Hadley Designs in 2015 and grew it to an eight-figure brand in seven years.I made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks.If you've hit a plateau and want to know the next steps to take your business to the next level, then go to www.EcommBreakthrough.com (that's Ecomm with two M's) to learn more.Transcript AreaJosh Hadley 00:00:00  Welcome to the Ecomm Breakthrough podcast. I'm your host, Josh Hadley, where I interview the top business leaders in e-commerce. Past guests include Kevin King, Michael E Gerber, author of The E-myth, and Brandon Young from Seller Systems. Today I am speaking with Ben Matthew, and we are going to be talking about how you can scale your e-commerce business using AI agents without needing to hire more staff. He's got a super wicked smart AI software that he's going to be sharing. How he's able to do this, it maybe even can you run your business with one person and a whole bunch of AI agents to get to 100 million? That's a topic we'll say for another day, but that's the vision behind this. This episode is brought to you by Ecomm Breakthrough, where I specialize in investing in and scaling seven figure ecommerce brands to eight figures and beyond. If you or someone you know is ready to scale, or looking for a coach or a consultant to really help them scale, reach out to me directly at Josh at Ecomm Breakthrough.Josh Hadley 00:01:00  Com. That's econ with two M's. And let's turn your dreams into reality. Today I am super excited to introduce you all to Ben Matthew. Ben is one of the co-founders and the CEO of Super Fuel. He is passionate about e-commerce entrepreneurs and their aspirations, and he is excited about bringing the advancements of AI to help e-commerce sellers scale in ways that they never thought possible. So with that introduction, welcome to the show, Ben.

The Power of a Fractional CMO: Strategic Growth Without Full-Time Overhead In this episode, Michael sits down with Angela, a seasoned fractional Chief Marketing Officer (CMO), to explore the advantages of bringing in high-level marketing expertise—without the commitment of a full-time hire. They discuss how fractional CMOs provide strategic direction, prevent costly marketing missteps, and help businesses focus on core growth instead of getting lost in daily execution. Michael highlights the value of fresh, external perspectives, while Angela explains how a fractional CMO can also train and equip internal teams for long-term success. How Team Interaction Can Elevate Work Quality Angela shares a real-world leadership challenge: addressing the decline in a long-serving team member's performance. By increasing direct engagement, setting clearer priorities, and managing workload effectively, she helped turn things around—leading to improved work quality and renewed enthusiasm from the team member. Michael emphasizes the importance of leaders actively supporting their teams, organizing tasks more effectively, and creating environments where employees can thrive. Marketing Success Starts with Strong Foundations Michael and Angela break down the core principles of successful marketing strategies. Angela stresses the need for intentional action—focusing on the right marketing channels rather than chasing trends. Michael reinforces this with a striking statistic: 52% of Fortune 500 companies from 25 years ago no longer exist, largely due to unclear marketing and business strategies. Together, they discuss the importance of messaging clarity, customer attraction, and ongoing adaptation to stay competitive.   Website:  https://www.growthdirective.com/ LinkedIn:  https://www.linkedin.com/in/angelabfrank/ About Companies like 23andMe, Lemonaid Health, Aeroflow Healthcare, and Total Body Experts prove that health and wellness is a growing industry. The problem? → It's hard to achieve profitable growth without sacrificing scale. I've spent the past decade building growth teams and scaling revenue for wellness brands. Now I advise executives and answer questions like “Where should we focus our marketing efforts for growth?” “How can we reduce CAC while scaling our ad spend?” and “How can we generate dependable leads for our sales team?” My specialty is growing brands through marketing ecosystems → a strategy that supercharges growth while costing less. DM me: get your growth questions answered and learn how I typically structure engagements. Quick facts: → Over $50M generated for brands. → I help health & wellness brands across telehealth, eComm, DME, nutrition, education, aesthetics (and more). → My podcast has helped hundreds of entrepreneurs grow their brands. → I live the lifestyle (and that's why I love helping health & wellness brands grow). Specialties: Growth Marketing, Marketing Strategy, Customer Acquisition, Digital Advertising, Landing Page Optimization, Lifecycle Marketing, CRM Enablement, Content Marketing Strategy.

Josh Sebo (COO of OfferVault), Adam Young (CEO of Ringba), industry legend Harrison Gevirtz and special guest Matthew Stafford (Founder of Build Grow Scale) discuss:- Scaling & Acquisition Strategies- eCommerce Optimization- How to figure out what your customers really want- Returns aren't losses. They're insights in disguise- Refusing to stop- Pet Niche in eComm- How to grow a business to $10M+ in revenue Follow Us:OfferVault:WEBSITE: https://www.offervault.com/FACEBOOK: https://www.facebook.com/offervaultINSTAGRAM: https://www.instagram.com/offervaultmarketing/TWITTER: https://www.twitter.com/offervaultLINKEDIN: https://www.linkedin.com/company/offer-vault/Adam Young: RINGBA: https://www.ringba.comRINGBA's INNER CIRCLE: https://try.ringba.com/inner-circle/FACEBOOK: https://www.facebook.com/ringbaINSTAGRAM: https://www.instagram.com/adamyoung/TWITTER: https://www.twitter.com/arbitrageLINKEDIN: https://www.linkedin.com/in/capitalistHarrison Gevirtz:INSTAGRAM: https://www.instagram.com/affiliate/LINKEDIN: https://www.linkedin.com/in/harrisongevirtz/Matthew Stafford:BUILD GROW SCALE: https://buildgrowscale.com/INSTAGRAM: https://www.instagram.com/build.grow.scale/LINKEDIN: https://www.linkedin.com/in/matthewstafforddotcom/

From starting with zero capital to running two companies, Jared talks about bootstrapping high-end brand launches, the art of organic growth, influencer marketing, and the difference between fan merch and wearable fashion. Plus, he opens up about mental health, burnout, and the social challenges of being a solo founder working from home.If you're a coach, creator, or eCommerce entrepreneur looking to scale with purpose, this episode is packed with value.

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Bryan is the co-founder and chief e-commerce officer at Simple Modern. Simple Modern is a digitally native brand, having sold 50 million bottles in less than 10 years and did $250M in 2024. Simple Modern has grown into a category leader in all 50 states and eight countries around the world, making products that are good everywhere.Highlight Bullets> Here's a glimpse of what you would learn…. Overview of Simple Modern's growth and success in the drinkware market.Discussion of the company's journey from inception in 2015 to achieving $250 million in gross revenue in 2024.Importance of product quality and innovative design in driving brand success.Strategic decisions made by Simple Modern, including focus on drinkware and partnerships with major retailers.Challenges faced by the company, particularly in cash flow management and manufacturing defects.The role of effective marketing strategies, including leveraging social media platforms like TikTok.Insights on the significance of competition in the drinkware market and its impact on brand awareness.The value of strong relationships with manufacturers and partners in navigating business challenges.Emphasis on data-driven decision-making and quick feedback cycles in e-commerce.Advice for entrepreneurs on resilience, adaptability, and maintaining a long-term focus in a competitive landscape.In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley interviews Bryan Porter, co-founder and Chief E-commerce Officer of Simple Modern. They discuss Simple Modern's impressive journey from its inception in 2015 to achieving $250 million in gross revenue by 2024. Bryan shares insights into the strategic decisions that propelled the brand to success, including a focus on product quality, innovative design, and effective marketing. He emphasizes the importance of strong partnerships, cash flow management, and resilience in overcoming challenges. This episode offers valuable lessons for business owners aiming to scale their e-commerce ventures to new heights.Here are the 3 action items that Josh identified from this episode:Master Cash Flow EarlyHire a strong CFO and explore flexible financing options—like delayed tax payments or supplier credit—to avoid growth bottlenecks.Double Down on Key PartnershipsBuild deep, win-win relationships with select manufacturers to secure favorable terms and reduce inventory pressure.Always Be Amazon-ReadyKnow the pros and cons of 1P vs. 3P selling, and have a solid contingency plan to handle unexpected platform disruptions.Resources & Links SectionEcomm BreakthroughAmazonTikTok ShopTargetWalmartWhole FoodsDisneyFBA (Fulfillment by Amazon)Vendor CentralSiena AISimple ModernPracticing the Way by John Mark Comer on AmazonThe Operators on YouTubeBryan Porter on LinkedInBryan Porter on TwitterSpecial Mention(s):Adam “Heist” Runquist on LinkedInKevin King on LinkedInMichael E. Gerber on LinkedInRelated Episode(s):“Cracking the Amazon Code: Learn From Adam Heist's Brand Scaling Secrets” on the eComm Breakthrough Podcast“Kevin King's Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast“Unlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerber” on the eComm Breakthrough PodcastEpisode SponsorSponsor for this episode...This episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures. I started Hadley Designs in 2015 and grew it to an eight-figure brand in seven years.I made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks.If you've hit a plateau and want to know the next steps to take your business to the next level, then go to www.EcommBreakthrough.com (that's Ecomm with two M's) to learn more.Transcript AreaJosh Hadley 00:00:00  Welcome to the Ecomm Breakthrough podcast. I'm your host, Josh Hadley, where I interview the top business leaders in e-commerce. Past guests include Kevin King, Aaron Cordovez and Michael E Gerber, author of the E-myth. Today I am speaking with Bryan Porter. Bryan is the co-founder and chief e-commerce officer at Simple Modern. Simple modern is a digitally native brand, having sold over 50 million bottles in less than ten years, and they did 250 million. You heard that right. $250 million in gross revenue in 2024. Simple. Modern has grown into a category leader ...

Full disclosure: Ian sounds like he is underwater (but is just stuffed up). Not all heroes wear capes. We jump in by discussing how AI is changing the eComm game. Then discuss the need for making eComm in the channel more prevalent and easier, utilizing what we see in B2C. We wrap up with Kat's questionable relationship with sales (and tee up a future episode). Another (mildly) educational, but very fun episode!

Espresso's are powered by our brand new sponsor, Unleashed!1. What on earth is Unleashed, I hear you asking?Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!!2.  Why Unleashed will change your life as a foodie founder?Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow.3. The biggest brands in FMCG love love UnleashedYour fave brands like Candy Kittens, Tiny Rebel, TRIP use religiously. Tarquins Gin, Three Spirit, Minor Figures, The Turmeric Co., Volcano Coffee4. Do yourself a favourGET YOURSELF 2 MONTHS FREE USING THIS magical link♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It'll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here

How can you turn someone else's best-selling product into your million-dollar brand without reinventing the wheel or running ads? In this episode, Neil Twa shares how everyday entrepreneurs are quietly building high-profit Amazon businesses by launching familiar products with a twist. Instead of inventing something new, they're using data to identify trends, improve on existing products, and ride the algorithm to organic sales. Neil walks through the mechanics of “stealing someone else's girlfriend”—a playful metaphor for launching private label brands that outperform the originals—and explains how to position your brand for exit even before your first sale.     [00:01 - 06:30] The Amazon Opportunity Few Are Using Why most Amazon niches only have 4–5 real competitors What it takes to dominate a category with a familiar brand How to use data tools like Phoenix to find viable products   [06:31 - 12:16] How Belt Buddies Outsold Seat Pets How Belt Buddies capitalized on an existing product's demand What a small tweak can do for product differentiation The significance of selling 8,000 units without any advertising   [12:17 - 18:49] Amazon's Secret Slipstream What Amazon's search engine actually wants from sellers How latent semantic keywords improve your listing's visibility Why understanding Amazon's "filing system" gives you an edge   [18:50 - 24:00] From Listing to Legacy The importance of long-term thinking when launching products How to structure a brand for durability and growth Why many sellers lose momentum after early success   [24:01 - 28:36] Operational Independence & the Platinum Principle What operational independence looks like before selling Why buyers pay more for businesses that the owner no longer runs How to create a passive eComm asset that's ready to exit anytime     Connect with Neil:   LinkedIn: https://www.linkedin.com/in/neiltwa/     Key Quotes:   “You don't need to marry your product—you just need to date one that works.” - Neil Twa   “We sold 8,000 units with zero marketing by ethically stealing our competitor's traffic.” - Neil Twa     Visit sponsorcloud.io/contact today and unlock $2,000 of free services exclusively for REI Rocks community members! Get automated syndication and investor relationship management tools to save time and money. Mention your part of the REI Rocks community for exclusive offers. Help make affordable, low-cost education summits possible. Check out Sponsor Cloud today!   LEAVE A REVIEW + help someone who wants to explode their business growth by sharing this episode.   Are you confused about where to start? Join our community and learn more about real estate investing. 

Today we're talking Facebook Ads - and more specifically, the power of ads that don't look like ads. The advertising landscape is always shifting, so it's important to stay up to date with what's converting, and right now that looks like content that feels like organic content, like you were just scrolling your feed and saw a post from a friend or page you follow. Whereas in the past you might have created specific copy and creative just for ads to stand out, now we're seeing content that feels more natural out-performing those flashy campaigns, so let's talk about how you can apply this knowledge to your own marketing. I'll share: 3 types of creative that are performing well in ads right now Why authenticity and relatability are winning over the perfectly polished ads of the past Why honing your Facebook Ad skills are essential to scale your eComm business Ready to make your next ad campaign a success? Let's dive in. NEW LIVE (AND FREE!) WORKSHOP! The 90 Day Scaling Roadmap is a FREE live masterclass for eComm founders who want to grow smarter, not work harder. Happening on Wednesday 30 April at 12pm AEST, this is the exact method I use inside my high-level coaching program to help eCommerce founders go from stuck and overwhelmed to confidently scaling to $50K+ months and beyond.

In today's episode I'm sharing the practical steps of my 3-part sales strategy to help you achieve $20k months without burning yourself out in the process. This is all about doing less, but with more focus on the right things that are going to help you scale your business. We're talking: Why you need to focus on your systems in order to scale The importance of getting your brand foundations right first, before investing in more marketing Prioritising the three stages of your marketing funnel The three most impactful areas to focus on if you want to reach those $20k+ months Grab a pen, you're going to want to take plenty of notes from this one! NEW LIVE (AND FREE!) WORKSHOP! The 90 Day Scaling Roadmap is a FREE live masterclass for eComm founders who want to grow smarter, not work harder. Happening on Wednesday 30 April at 12pm AEST, this is the exact method I use inside my high-level coaching program to help eCommerce founders go from stuck and overwhelmed to confidently scaling to $50K+ months and beyond.

Zero Waste Store used strategic SEO to grow its sales from $6,000 to $2 million in just one year. Learn how to align your brand content with search intent to continue scaling.For more on Zero Waste Store and show notes click here. 

Espresso's are powered by our brand new sponsor, Unleashed!1. What on earth is Unleashed, I hear you asking?Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!!2.  Why Unleashed will change your life as a foodie founder?Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow.3. The biggest brands in FMCG love love UnleashedYour fave brands like Candy Kittens, Tiny Rebel, TRIP use religiously. Tarquins Gin, Three Spirit, Minor Figures, The Turmeric Co., Volcano Coffee4. Do yourself a favourGET YOURSELF 2 MONTHS FREE USING THIS magical link♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It'll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here

Jessica Seib worked at Buzzfeed for 5 years and with Rolling Stones for a year and a half, Jessica is definitely an expert when it comes to connecting the audience with the brand, and the role that affiliate marketing plays in reaching out to your intended market.Highlight Bullets> Here's a glimpse of what you would learn…. Future of affiliate marketing in e-commerceStrategies for brands to engage effectively with publishersImportance of agency partnerships in affiliate marketingNavigating relationships with publishers and overcoming competitionPerformance metrics and benchmarks for affiliate marketing successRecommended agencies for affiliate marketing supportBlending direct-to-consumer (DTC) and Amazon strategiesImportance of personalized outreach and tailored communicationLeveraging micro-influencers and niche creators for brand visibilityContinuous testing and adaptation of marketing strategiesIn this episode of the Ecomm Breakthrough Podcast, host Josh Hadley interviews Jessica Seib, a seasoned publishing and brand consultant with extensive experience in affiliate marketing, particularly for Amazon-focused brands. The discussion delves into the future of affiliate marketing in e-commerce, highlighting strategies for brands to effectively engage with publishers and the importance of agency partnerships. Jessica shares insights from her career at BuzzFeed and Rolling Stone, emphasizing the need for a cohesive strategy, leveraging both DTC and Amazon channels, and the value of personalized outreach. This episode offers actionable advice for scaling e-commerce businesses to eight figures and beyond.Here are the 3 action items that Josh identified from this episode:1. Leverage Agencies to Enhance ReachPartner with affiliate marketing agencies or performance PR agencies with strong media relationships. These agencies can help brands cut through the noise, secure prominent placements, and amplify visibility.Action Step: Research niche-specific agencies like Levanta or Archer Affiliates and schedule consultations to align strategies with their expertise.2. Personalize and Strengthen Publisher RelationshipsTailor pitches to publishers by understanding their audience and focus. Providing product samples and personalized outreach can create stronger connections and increase your chances of being featured.Action Step: Develop customized product briefs and prepare sample kits to share with targeted publishers.3. Adopt a Dual Amazon-DTC StrategyBlend Direct-to-Consumer (DTC) efforts with Amazon strategies to capture a broader audience and gain deeper consumer insights. This dual approach maximizes reach while allowing brands to fine-tune their offerings based on channel-specific performance metrics.Action Step: Use analytics tools like Comscore to measure the effectiveness of both channels and optimize campaigns accordingly.Resources mentioned in this episode:Josh Hadley on LinkedIneComm Breakthrough ConsultingeComm Breakthrough PodcastEmail Josh Hadley: Josh@eCommBreakthrough.comLevantaArcher AffiliatesDreamday on LinkedInJLS PR on LinkedInBlossom PMComscore on LinkedInImpactTikTok ShopDark Matter by Blake Crouch on AmazonChatGPTSpecial Mention(s):Adam “Heist” Runquist on LinkedInKevin King on LinkedInMichael E. Gerber on LinkedInRelated Episode(s):“Cracking the Amazon Code: Learn From Adam Heist's Brand Scaling Secrets” on the eComm Breakthrough Podcast“Kevin King's Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast“Unlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerber” on the eComm Breakthrough PodcastEpisode SponsorThis episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures. I started Hadley Designs in 2015 and grew it to an eight-figure brand in seven years.I made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks.If you've hit a plateau and want to know the next steps to take your business to the next level, then go to www.EcommBreakthrough.com (that's Ecomm with two M's) to learn more.Transcript AreaJosh Hadley 00:00:00  Welcome to the Ecomm Breakthrough podcast. I'm your host, Josh Hadley, where I interview the top business leaders in e-commerce. Past guests include Kevin King, Michael Gerber, author of The E-myth, and Stephen Pope from My Amazon Guide. Today, I am speaking with Jessica Seib. She is a publishing and brand consultant, a...

Paul Shrater went from selling a million-dollar Hollywood script to building a multi-business empire that powers product brands for celebrities, creators, and even NASA. His journey is a masterclass in grit, innovation, and scaling smart systems that run without the founder. Through bootstrapping, operational focus, and saying “no” to bad deals — Paul proves you don't need outside money or hype to win big. • Turning rejection from manufacturers into a thriving fulfillment and co-packing company • Bootstrapping his first eComm business from four shelves and a computer • Helping celebrities and influencers turn passion into scalable product brands • Partnering with creators to build legacy income streams beyond their 15 minutes of fame • Navigating the TikTok Shop explosion and how it's threatening Amazon's dominance • Embedding product into entertainment to create viral, high-converting content • Structuring equity partnerships based on value, not just fame • Designing cross-training systems so his businesses run without him • Using cultural awareness and empathy to lead teams more effectively • Shipping fruitcake to space — and turning it into a case study in creative problem solving My Links Host: Tyler Martin , Fractional CFO and Business Coach Having challenges scaling and growing your business? Book a meeting with me: https://calendly.com/tylermartin/strategy Link to show notes: https://thinktyler.com/podcast_episode/hollywood-to-hustle-paul-shrater/ Podcast: ThinkBusinesswithTyler.com  Linkedin  Instagram  YouTube Learn more about your ad choices. Visit megaphone.fm/adchoices

Ralph Burns and Lauren Petrullo reconnect to unpack Lauren's whirlwind tour through three of the biggest marketing events of the year: ShopTalk, South by Southwest (SXSW), and Podcast Evolution. From radically inconsistent product launches to Gen Z's zero loyalty game, Lauren brings raw, in-the-room insights that challenge conventional playbooks. Discover how $200K vendor booths, haunted childhood bedrooms, and an invite-only Google quantum AI session all tie back to the future of customer experience and brand building. Whether you're scaling eComm or rethinking your retention funnel, this episode is packed with unexpected lessons, real-world tactics, and a few wild stories you won't forget.Chapters:00:00:00 - Kicking Off Another Wild Ride on Perpetual Traffic00:00:26 - Did the Hosts Break Up? Ralph Spills the Tea00:01:16 - Lauren's Back—with Ghosts, Nostalgia, and Chicago Vibes00:03:50 - Ghosts, Toe-Breaking Drawers, and Voodoo Blessings00:05:37 - The Conference Circuit Is No Joke (But It's Hilarious)00:06:54 - $200K Booths, Ugg Swag, and the Vegas Vendor Jungle00:13:10 - Radical Inconsistency: The Strategy You Didn't Know You Needed00:21:21 - Forget Perfection—Launch Loud, Messy, and Real00:21:39 - Loyalty Through Limited Drops and Cultural Flavor00:22:44 - 11 Million Receipts a Day? Fetch is Playing 4D Loyalty Chess00:24:59 - Your Real KPI? What Happens After the Purchase00:29:23 - Beyond Facebook & Google: Hunting Down Fresh Ad Gold00:31:32 - Two Conferences, One Mic Drop Recap00:33:39 - AI Isn't Just a Buzzword—It's Changing Everything00:41:24 - Catch Flights, Not Feelings: What's Coming Up NextLINKS AND RESOURCES:ShopTalkSXSW ConferenceEvolutions by Podcast MovementFetchProsper ShowKlaviyoCriteoFlamingo EstateGet Your nCAC Calculator Now!Tier 11 JobsPerpetual Traffic on YouTubeTiereleven.comMongoose MediaPerpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Lauren on Instagram and Connect with

Special Offer - Free SEO Audit Iain Calvert from Boom Coaching joins us to share the raw, unfiltered lessons he's learned from working with over 100 eCommerce brands. From why conversion rates are dropping across the board to what founders really need to focus on in 2025, this episode is full of actionable insight.Gross Margin Template Sheet:https://docs.google.com/spreadsheets/d/1_tWYtAScWR9ECYATR8U0atlkfpYxgjGDHrllQYs51Kw/edit?gid=0#gid=0We talk about:The hidden factors affecting CRORising Google Ads costs (and what to do about it)Why SEO is back in the spotlightWhat separates the winners from the strugglers in Aussie eComPerfect for founders, marketers, and anyone serious about growing an online brand in a tough market.

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Discover how True Classic built a billion-dollar apparel brand through content marketing, Facebook ads, and comedy-driven creative that converts.Watch on Shopify Masters's YouTube channel here. For more on True Classic and show notes, click here. 

Sohun Sanka is currently with Euka.AI and they strive to build more impactful AI powered solutions for marketers. Fueled by his curiosity Sohun has taken roles across multiple departments and stood up several verticals for UGC, TikTok Shop and Influencer Marketing throughout his career. Sohun also conducts strategic workshops and audits of top brands and agencies to help optimize their creator marketing workflows.Highlight Bullets> Here's a glimpse of what you would learn…. Importance of social commerce in the evolving e-commerce landscape.Strategies for leveraging creator marketing on platforms like TikTok Shop.The role of user-generated content (UGC) in driving consumer trust and engagement.Challenges and opportunities for brands generating demand outside traditional platforms like Amazon.The significance of thorough trend analysis and understanding audience demographics in creator outreach.Best practices for crafting effective outreach messages to creators.The iterative process of testing content styles and analyzing performance metrics on TikTok.The impact of commission strategies on creator collaborations and sales performance.The necessity of establishing social proof and initial sales data before engaging creators.Insights on navigating the creator landscape, including the value of collaborating with smaller creators.In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley interviews Sohun Sanka from Euka.ai, focusing on creator marketing for TikTok Shop and social commerce. They discuss the growing importance of social commerce for e-commerce brands looking to generate demand beyond Amazon. Sohun shares insights on leveraging user-generated content (UGC), conducting trend analysis, and crafting engaging content to drive sales. They emphasize the need for thorough preparation, iterative testing, and personalized outreach to creators. The episode offers actionable steps for brands to thrive in the evolving e-commerce landscape, highlighting the significance of social proof and effective collaboration strategies.Here are the 3 action items that Josh identified from this episode:Engage Creators at Scale – Reach out to a large number of creators (ideally 1,000+) to generate diverse content and assess product-market fit. Use feedback to refine your strategy.  Prioritize Social Proof – Build credibility by gathering reviews and initial sales data before launching on TikTok Shop. Highlight success metrics in outreach to attract creators.  Optimize Content Iteratively – Test various video styles, refine hooks for stronger engagement, and analyze metrics like video views and click-through rates to improve performance.Resources mentioned in this episode:Here are the mentions with timestamps arranged by topic:Ecomm BreakthroughAmazonLevantaImpact.comRakutenAspireCreator IQAmazon A+ ContentMy Magic HealerEuka.aiTikTok ShopKalodata InsightsLinkedInDarin SaulSix Thinking HatsChatGPTSpecial Mention(s):Adam “Heist” Runquist on LinkedInKevin King on LinkedInMichael E. Gerber on LinkedInRelated Episode(s):“Cracking the Amazon Code: Learn From Adam Heist's Brand Scaling Secrets” on the eComm Breakthrough Podcast“Kevin King's Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast“Unlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerber” on the eComm Breakthrough PodcastEpisode SponsorThis episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures. I started Hadley Designs in 2015 and grew it to an eight-figure brand in seven years.I made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks.If you've hit a plateau and want to know the next steps to take your business to the next level, then go to www.EcommBreakthrough.com (that's Ecomm with two M's) to learn more.Transcript AreaJosh Hadley 00:00:00  Welcome to the Ecomm Breakthrough podcast. I'm...

SUMMARYIn today's Weekly Business News episode, hosts Ryan Alford and Chris Hansen discuss the current economic climate, focusing on a significant decline in consumer sentiment revealed by a University of Michigan survey. They express concerns about inflation, government policies, and their impact on consumer behavior. The hosts also explore retail trends, noting the closures of stores like Forever 21 and GameStop, and the rise of e-commerce platforms such as Shein and Temu. They emphasize the need for better communication from the administration and highlight the importance of adapting to changing consumer preferences in a digital age.TAKEAWAYSDecline in consumer sentiment as reported by the University of Michigan survey.Concerns about the overall economic climate and inflation.Impact of government policies on consumer behavior and the need for better communication.Retail sector challenges, including store closures of brands like Forever 21 and GameStop.Shift in consumer shopping habits towards e-commerce platforms like Shein and Temu.GameStop's strategy to invest in Bitcoin as a response to retail challenges.Emotional aspects of investing and the volatility of GameStop's stock.Nostalgia for physical media and the transition to digital formats in entertainment.Importance of understanding consumer preferences and emotional drivers in business.The need for businesses to adapt to the changing economic landscape and consumer behavior. If you enjoyed this episode and want to learn more, join Ryan's newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE. Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding. Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel www.youtube.com/@RightAboutNowwithRyanAlford.

In this special live workshop edition of the podcast, the team at Tier 11 dives into a behind-the-scenes strategy session with a real brand, tackling the financial backbone of scalable growth. From calculating Net Allowable CAC (NAC) to mapping out customer LTV and building membership-first funnels, this episode is packed with actionable insights. Discover how to avoid costly scaling mistakes, implement profit-first media strategies, and make smarter decisions with the right data. Whether you're driving eCommerce, subscriptions, or both, this is a raw, real-time breakdown of what it actually takes to grow profitably at scale.Chapters:00:00:00 – Welcome to Perpetual Traffic: Let's Get Into It00:00:17 – Business Models, Boundaries & What We're Not Sharing00:02:40 – NAC Unpacked: The Metric That Changes Everything00:05:08 – Meet the Team Behind the Strategy (and the Brand in Focus)00:06:12 – Dollars in, Dollars Out: The Ad Spend That Drives Growth00:08:44 – LTV vs CAC: The Truth Behind Customer Profitability00:11:23 – Drawing the Line: Setting Smart, Scalable NAC Targets00:14:49 – What It Really Takes to Scale Without Burning Cash00:18:53 – Membership vs E-comm: Mapping the Buyer Journey00:19:23 – Ads That Stick: How to Push LTV Higher From Day One00:21:06 – Target Smarter: Tools That Take the Guesswork Out00:22:48 – Why Subscribers Are the Real Growth Engine00:23:40 – Power Moves: CAPI & Data Suite in the Acquisition Stack00:26:07 – Looking Back to Move Forward: What the Data Tells Us00:30:51 – Hit the Number, Kill the Churn: The NAC Target Playbook00:35:01 – Wrapping It Up: Takeaways, Clarity, and What's NextLINKS AND RESOURCES:Episode 668: Part 2 – The 5 Step Formula to Determine Your nCACEpisode 581: Why nCAC Is ‘The New ROAS' in Digital Marketing With Scott DesgrosseilliersEpisode 616: nCAC, nMER & nAOV: What Are They & Why Are They So Important in Your MarketingGet Your nCAC Calculator Now!Tier 11 JobsPerpetual Traffic on YouTubeTiereleven.comMongoose MediaPerpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Lauren on Instagram and Connect with Ralph on LinkedInThanks so much for joining us...

Today we’re diving into a big one—how to increase your profit without working more hours or adding more chaos to your plate. Over on Instagram this month, I’ve been sharing all my best profit tips in what I’m calling March Into Money—because let’s be honest, if we want to keep growing in 2025, profit has to be the priority. Because when you truly understand your numbers, you can make smart, strategic decisions that keep you in control—no matter what the economy’s doing. Maybe you’re making sales but not really paying yourself.Maybe your revenue’s growing, but your profit margin hasn’t budged.Or maybe you’re just wondering: “Why does this still feel so hard?” You’re not alone. I recently hosted a one-day retreat inside my mastermind eComm Scale Strong and the theme was profit and efficiency—because that’s the biggest goal for me and my clients this year. It’s not just about visibility or more sales.It’s about building a business that pays you—consistently and profitably. Because a business that only works when you’re hustling 24/7? That’s not sustainable.And a business that brings in revenue but drains your energy and your bank account? That’s not freedom. So today, we’re unpacking: Why profit is the real goal in 2025 What’s keeping your margins stuck The tiny 1% changes that can make a huge difference And how to start making more without doing more Let’s dive in. Ready to scale to consistent $50K–$100K months without burning out or wasting time on the wrong strategies? eComm Scale Strong is my high-touch, done-with-you coaching experience for product-based business owners who are already making moves—but know they need smarter strategy, deeper support, and a personalised path to sustainable growth. Inside, you'll get: ✔ 1:1 coaching with me to refine your growth and marketing strategy✔ Twice-monthly Group Coaching Calls for planning, clarity, and momentum✔ Weekly Facebook Ads Feedback Sessions to optimise and scale your ads ✔ Customised marketing, content, and brand strategy tailored to your business✔ Website, email & social media reviews to convert more browsers into buyers✔ Daily support inside a private Slack channel so you’re never stuck✔ Lifetime access to my full course suite (valued at $8K+) This isn’t another group program filled with Zoom calls and generic advice.It’s a scaling partnership for women who are done winging it and ready for more direction, results and freedom! If you’re earning $10K+ months and want to scale faster, with less stress—apply now. Spots are limited.

Diaspora Co. founder Sana Javeri Kadri disrupted the 500-year-old spice industry by paying farmers fairly and establishing community-driven growth to build a multimillion-dollar ethical business.For more on Diaspora Co. and show notes click here. 

Send us a textAmazon brands are playing the WRONG game.Most sellers think Amazon is all about PPC, rankings, and conversions… but the real winners are running TikTok and Meta ads to fuel their Amazon growth.This is called The Halo Effect—and if you're not using it, you're losing sales to competitors right now.In this episode, I sit down with Ken Freeman, founder of Full Circle Agency, who has managed over $200M in Amazon revenue for some of the biggest DTC brands, including Hexclad, Ridge Wallet, BK Beauty, and more.What You'll Learn in This Episode:✅ Hexclad's $100M+ Amazon Playbook (and why inventory forecasting is a nightmare) ✅ The biggest mistake Amazon sellers make when running ads ✅ Why TikTok & Meta are quietly driving Amazon's biggest growth ✅ Demand Capture vs. Demand Generation – What most agencies get wrong ✅ How top brands track off-Amazon traffic (and use it to scale faster)If you're running paid ads and NOT optimizing for Amazon sales... this is a must-listen episode.

In this episode of Perpetual Traffic, we take an unprecedented deep dive into a real business audit, revealing critical insights that could redefine your e-commerce strategy. From the importance of balancing new customer acquisition cost (NCAC) with lifetime value (LTV) to leveraging Amazon as a customer acquisition tool, this discussion uncovers how scaling a brand goes beyond just increasing ad spend. Discover why subscription models, churn rate analysis, pricing optimization, and a strategic Amazon approach are key to long-term profitability. Tune in for a tactical breakdown of how to identify and fix common pitfalls before turning on the paid traffic spigot.Chapters:00:00:00 - Breaking Down a Real Business Audit00:00:27 - Protecting Confidential Business Insights00:01:07 - The Hidden Challenges of Scaling E-Commerce Brands00:01:38 - The Crucial Metrics That Drive Profitability00:04:05 - Subscription Models & Amazon Strategy: A Case Study00:07:02 - Actionable Fixes to Increase Profitability00:09:00 - Identifying Churn Patterns and Retention Challenges00:10:45 - Analyzing Customer Behavior and Subscription Drop-Offs00:12:30 - Strategies to Improve Subscription Retention00:14:15 - Pricing Adjustments for Profitability00:16:00 - The Role of Amazon in Customer Acquisition00:18:20 - Balancing Direct Sales and Amazon Growth00:20:05 - Leveraging Google-to-Amazon Ads for Increased Sales00:22:30 - Optimizing Amazon Best Seller Rank for Visibility00:25:00 - Implementing a Sustainable Paid Traffic Strategy00:27:45 - Email and Organic Strategies to Boost LTV00:30:10 - Preparing for Scaling Without Losing Profitability00:32:22 - Final Takeaways: The Roadmap to Scaling SmartLINKS AND RESOURCES:Episode 666: The 5 Step Formula to Determine Your nCACEpisode 668: Part 2 – The 5 Step Formula to Determine Your nCACGet Your Marketing Performance IndicatorsTM Checklist Now!Tier 11 on YouTubeTier 11 JobsPerpetual Traffic on YouTubeTiereleven.comMongoose MediaPerpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Lauren on Instagram and Connect with Ralph on LinkedInThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on

In this episode of Perpetual Traffic, Ralph Burns sits down with Cameron Campbell, a top-tier media buyer at Tier 11, and possibly the only person who can outshine John Moran's meta expertise—at least in the looks department. Cameron brings the heat, diving deep into why most brands are flying blind with their ad data, and what they should actually be tracking to scale profitably without burning cash.He breaks down the real numbers that matter, including NCAC (New Customer Acquisition Cost) and why relying on in-platform ROAS is basically trusting a magic 8-ball to run your business. Cameron also pulls back the curtain on Tier 11's Data Suite vs. Meta's Conversions API (CAPI), showing just how much revenue brands are leaving on the table when they don't have full visibility into their customer journey. Plus, he shares his step-by-step approach to creative testing, scaling without panic, and avoiding the biggest mistakes eComm brands make.If you're running paid media and want to know the difference between profitable scaling and expensive guessing, this is the episode for you. Grab your notepad—this one's packed.Chapters:00:00:03 - Introduction to Perpetual Traffic Podcast00:00:57 - Importance of Tier 11 Live Sessions00:02:14 - Meet Cameron Campbell: Media Buying Expert00:02:39 - Understanding Meta Ads and Data Strategies00:05:23 - Technical Insights: CAPI vs. Data Suite00:08:07 - Challenges in Data Accuracy and Optimization00:24:49 - Tier 11 Data Suite: A Comprehensive Solution00:32:19 - The Problem with ROAS00:33:08 - Exploring Meta Ad Account Data00:35:41 - The Importance of Accurate Data00:37:12 - New Customer Acquisition Metrics00:39:47 - Practical Application and Case Study00:45:58 - Q&A Session00:59:22 - Concluding Remarks and Next StepsLINKS AND RESOURCES:Tier 11Mongoose MediaTier 11 JobsPerpetual TrafficMarketing Performance Indicators™ ChecklistPerpetual Traffic on YouTubeTier 11 on YouTubeConnect with Lauren on InstagramConnect with Ralph on LinkedInFollow Perpetual Traffic on TwitterThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:Tier 11 Data Suite AdCritter for Agencies

In this episode of Shopify Masters, Matthew Scanlon, founder of Naadam, takes us on an exhilarating journey that begins with a daring ride across the Gobi Desert and transporting 32 bags filled with $2.5 million in cash. This gripping tale sets the stage for Naadam's mission to revolutionize the cashmere industry through sustainability. Matthew discusses the challenges of launching a DTC brand in today's market, including securing funding and leveraging AI tools. He shares  insights on building a brand that resonates with ethical practices while fostering deep connections with nomadic herders in Mongolia. Tune in for a fascinating look at entrepreneurship, storytelling, and the complexities of scaling a sustainable business. 

Stanley Ference, Stanley has an extensive background in intellectual property law, including Online Counterfeiting. He advises clients on all aspects of patent, trademark, and copyright law. Stanley's practice includes litigation for both plaintiff and defendant, patent prosecution for computer-related technology, trademark prosecution and oppositions. Stanley has argued before the U.S. Court of Appeals for the Federal Circuit and has served as an expert witness. He is an E-Discovery Special Master for the United States District Court for the Western District of Pennsylvania. Ference was selected to the 2022 Pennsylvania Super Lawyers list. In 2020 Stanley was recognized by Best Lawyers in America, Chambers & Partners, IP Stars and Super Lawyers. He has also been recognized as a Lawyer of the Year by U.S. News and the firm has been recognized as a Best Law Firm.Highlight Bullets> Here's a glimpse of what you would learn…. Importance of protecting intellectual property (IP) for e-commerce businesses.Challenges posed by online counterfeiting and its impact on brand owners.Legal options available for e-commerce sellers facing IP infringement.Differences between patents, trademarks, and copyrights.Emotional and financial toll of counterfeiting on entrepreneurs.Strategies for enforcing IP rights and taking legal action against infringers.The role of online marketplaces in IP protection and their limitations.Mindset shifts for entrepreneurs regarding counterfeiting as a sign of success.Continuous monitoring and enforcement of IP rights as a necessity.Actionable steps for e-commerce sellers to secure and enforce their intellectual property.In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley discusses the critical issue of online counterfeiting with Stanley Ference, a leading patent attorney from Pittsburgh. Josh shares his personal struggles with intellectual property (IP) protection, emphasizing its importance for business growth. Stanley offers expert advice on navigating IP challenges, including patents, trademarks, and copyrights. He highlights the necessity of proactive legal action and continuous enforcement to protect e-commerce brands. The episode provides actionable insights for seven-figure business owners aiming to scale, stressing the value of professional legal guidance in safeguarding their intellectual property.Here are the 3 action items that Josh identified from this episode:1. Prioritize IP Registration and Enforcement: Secure patents, trademarks, and copyrights for your products, and be proactive in monitoring for infringement. Regularly enforcing these rights is essential to protecting your brand from counterfeiters and should be a core business practice.2. Consider Legal Action When Facing Infringement: When encountering counterfeits, consult with a legal expert to assess your options, even if you don't have formal IP protections in place. Legal professionals can help you navigate complex cases, and actions like asset freezing orders can have a significant impact on reducing counterfeit activity.3. Be Prepared for Ongoing IP Protection: Recognize that IP enforcement is an ongoing effort. Regular monitoring of marketplaces and prompt action against infringers will help maintain your brand's integrity and reduce the risk of long-term damage. Stay organized and informed to streamline your IP protection strategy effectively.Resources mentioned in this episode:Josh Hadley on LinkedIneComm Breakthrough ConsultingeComm Breakthrough PodcastEmail Josh Hadley: Josh@eCommBreakthrough.comAmazon Brand RegistryApex Program for PatentsMy Life in Court by Louis NizerFerence LawBill Gates on LinkedInSteve Jobs on LinkedInSteve Wozniak on LinedInSpecial Mention(s):Adam “Heist” Runquist on LinkedInKevin King on LinkedInMichael E. Gerber on LinkedInRelated Episode(s):“Cracking the Amazon Code: Learn From Adam Heist's Brand Scaling Secrets” on the eComm Breakthrough Podcast“Kevin King's Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast“Unlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerber” on the eComm Breakthrough PodcastEpisode SponsorThis episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures. I started Hadley Designs in 2015 and grew it to an eight-figure brand in seven years.I made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks.If you've hit a plateau and want to know the next steps to take your business to the next level, then go to www.EcommBreakthrough.com (that's Ecomm with two M's) to learn more.Transcript AreaJosh 00:00:00  Welcome to the Ecomm Breakthrough podcast. I'm your host, Josh Hadley, where I interview the top business leaders in e-commerce. Past guests include Kevin King, Michael Gerber, author of The E-myth, and Stephen Pope of My Amazon Guide. Today, I am speaking with Stanley Ferentz, one of Pittsburgh's leading paten...

Ralph and Lauren skip the small talk and jump right into one of the most overlooked (and misunderstood) topics in digital marketing—how to actually set up standard events, custom conversions, and the Meta pixel the right way. Spoiler alert: most businesses are getting it wrong! Whether you're running an eComm store, selling info products, or trying to generate leads, your tracking setup might be holding you back from scaling like a boss. Ralph even admits they found mistakes in their own accounts—so yeah, nobody's perfect. But don't worry, they break it all down, agency-style, so you can stop leaving money on the table and start feeding the algorithm what it really needs. If you want Meta to work for you instead of against you, don't miss this episode!Chapters:00:00:00 – When Two Marketers Walk Into a Podcast...00:00:27 – The New Year Hype Is Fading—Now What?00:01:12 – The Four C's That Separate Winners from Wishers00:02:47 – Why 10X Goals Force Better Decisions00:05:52 – Stories That Prove Small Thinking Won't Cut It00:09:19 – The Moment Commitment Gets Real00:16:38 – Courage & Capability: The Price of 10X Growth00:19:35 – Your Why Is Either Fuel or Dead Weight00:23:22 – The Takeaway That Could Change EverythingLINKS AND RESOURCES:Episode 663: How to Make Your Present Better by Making Your Future Bigger10x Is Easier Than 2x by Dan Sullivan and Benjamin HardyTier 11Mongoose MediaTier 11 JobsPerpetual TrafficMarketing Performance Indicators™ ChecklistPerpetual Traffic on YouTubeTier 11 on YouTubeConnect with Lauren on InstagramConnect with Ralph on LinkedInFollow Perpetual Traffic on TwitterThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:AppSumo - 13% off with code traffic13AdCritter for AgenciesTier 11 Data Suite