Podcasts about ecomm

Joshua George, Owner and Founder of ClickSlice, talks about Google updates and their impact on eCommerce SEO. As the SEO industry is constantly evolving, eCommerce owners need to take steps to ensure their businesses remain relevant for years to come. With numerous aspects to consider, it can be challenging to determine where to invest for long-term SEO success. Today, Joshua discusses future-proofing your SEO plans. Show NotesConnect With: Joshua George: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Most SMBs don't understand the importance of the packing process. They might have a very serialized pick, pack, and ship process and might pack one order at a time. As companies mature, they gain efficiencies by decoupling the process steps and optimizing them individually. Packing is one step that is often ignored. Most SMB companies might simply send the order from their eComm or ERP to print the shipping label using the order or pick list, skipping the packing step. So not only having a good packing step is necessary, but there are several technologies available that can help you optimize the packing step by doing the math for you for the ideal packaging configuration, saving freight costs and losses due to misconfigured packaging.In today's episode, our guest, James Malley, shares his insights on the importance of the packing step of the pick, pack, ship process. He also talks about the importance of having good product dimensions and packaging data that can help to streamline the packing process. Finally, he discusses several other nuances of the packaging process and how other companies are taking advantage of advancements in packaging technologies.For more information on growth strategies for SMBs using ERP and digital transformation, visit our community at wbs.rocks or elevatiq.com. To ensure that you never miss an episode of the WBS podcast, subscribe on your favorite podcasting platform.

This week Dawn meets with eComm fashion expert and entrepreneur, Kelly Garcia. They discuss the benefits of learning from customer feedback and reviews and how those interactions can help build a better product. Kelly shares her advice for early entrepreneurs and how progress is always better than perfection. Check out this week to learn what areas of business are important to invest in first as an eComm entrepreneur.   Resources talked about in this episode:  Guest website - https://momperromper.com/ DISCOUNT CODE: DIGITALDAWN15 Guest social media - @momperromper   Digital Dawn Shopify checklist – Shopify Checklist Digital Dawn Website - Digital Dawn Connect with us - Facebook, Instagram, and Linkedin Digital Dawn FREE Facebook Group - https://www.facebook.com/groups/6FigureeCommSuccessStrategies Book a call - https://digitaldawnagency.com/discovery-call/

23-year-old multimillionaire Jack Murphy is an entrepreneur and digital marketing expert. In this episode, Jack walks us through how he built “I Love My Freedom” into a massive brand generating 25 million in sales a year, all by learning how to leverage click funnels and using subscription newsletters to his advantage.  Since the young age of 7 years old, Jack found himself building websites and selling products on eBay. By the time he got to high school, Jack had made his own motivational sports e-commerce brand. When 2015 came around, and Trump announced his run for presidency, Jack had a hunch that he would win, and thus, I Love My Freedom was born.     Tune in to hear Jack's story…  [01:08] Intro to Jack Murphy   [01:57] Backstory on Jack   [03:14] Pivoting to online marketing  [05:03] Tapping into a movement   [06:56] Framework on using click funnels   [09:15] What a click funnel looks like  [13:58] Next step to monetizing that customer  [17:38] Conversion rate of SMS vs email   [21:17] Subscriptions built around the “I Love My Freedom” brand  [24:11] Providing a physical newsletter  [26:43] Building an e-commerce brand in 2021  [28:26] Favorite tool to grow business  [28:44] Favorite Book  [29:18] Connect with Jack  Resources:   Connect with Jack:   Instagram  Facebook Jack's Favorite Business Tool:    Clevia Jack's Favorite Book:    Russel Brunson's Books ————————- If you enjoyed this episode, please RATE / REVIEW and SUBSCRIBE to ensure you never miss an episode. Connect with Dennis Brown  AskDennisBrown.com LinkedIn Twitter Instagram [Free Giveaways]

According to Chad Rubin, there's a lot of reckless advice from "gurus" when it comes to pricing on Amazon. Just raising your price because of inflation, might not be your optimal move. In some cases lowering your price, improving sell through, improving BSR can raise your total profits. But lowering your price could have devastating impact to your profits. So should you raise or lower your price? The short answer is - it depends. The key is to test, watch the data, and optimize. Chad Rubin recently exited Skubana, Prosper Show and his own agency. He's now the founder of Profasee a dynamic AI repricing tool for Amazon sellers to help you maximize profits without hurting your ranking on Amazon. Here's a look at what we cover: Prepping your business to sell and how Chad successfully exited Skubana. The fallacy of managing your Amazon ad spend to an ACoS goal. The art & science of Amazon pricing. How to price on other marketplaces so you maximize sales on amazon and preserve margin. Product assortment strategies on and off Amazon and where Chad would launch a new eComm brand if he started today.  

Social commerce isn't just a fad - through its development it has challenged advertisers to find new ways to interact with and inspire consumers to purchase. In this episode Patrick Quaggin-Smith, Emerging Channels Lead at Perpetua teaches us about the evolution of influencer marketing and the creator economy while providing insight into the future of the transactional elements of social commerce as well - with key tips for advertisers interested in learning more, experimenting, or growing their social commerce potential.

This week on The Bliss Project Podcast, we are thrilled to share with you Episode 40: Hemp Protein- Nature's Ultimate Life Hack, with nutrigaZm Co-Founder Kaytee Long-Becker. Kaytee is the Co-Founder and Chief Marketing Officer of the hemp-based protein powder, nutrigaZm. As a public relations and communications expert, she has 12+ years of extensive expertise in B2B and ECOMM sales, B2C marketing and PR. Immersed across multiple beats of the entertainment and health industries, Kaytee has advanced knowledge and experience in PR/marketing in the health, wellness, weight loss and nutrition sector. She's worked with A-list celebrities, must-have brands and top-of-mind influencers, securing over 3k press placements and 1 billion impressions for clients. In this episode we discuss: Kaytee's story and how her passion has led her to where she is today. How her career path started in PR and how it continues to expand today. Pulling from her passion for Health and Wellness and how this led to collaborating and creating a Protein Powder company. The story of NutrigaZm and how she and her husband became involved… and how they knew this was the next step in their journey. Why hemp... The benefits it offers, the other key ingredients that make it so unique and why this protein powder is superior to others. The importance of a clean and simple product, with no fillers. How balancing both careers fuels her own passion and growth. Kaytee's advice for our listeners in creating their own bliss. Learn more about Kaytee here: @kayteelongbecker nutrigaZm Learn More About The Bliss Project and Us: www.theblissproject777.com Connect with us here: theblissproject777@gmail.com Instagram: @TheBlissProject777 Join us each week for a new episode available on our website, Breaker, Google Podcasts, Pocket Casts, RadioPublic, Spotify, and now iTunes! Music By Mark Adler --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/theblissproject/support

What does it take to build a unicorn in public? Adam Robinson is the marketer with huge ambitions.Adam is the Founder and CEO of Retention.com, helping Ecomm brands grow and monetize their first-party database by harnessing the power of identity. Daniel and Adam discuss his journey from Wall Street trader to email marketer, why he always wanted to be the tech guy, and how to 10X your marketing career.Follow Adam:LinkedIn:https://www.linkedin.com/in/billiondollarchallenge/Keep up to date with the latest news from The Marketing Millennials:.Follow Daniel on Twitter: twitter.com/Dmurr68LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennialsDaniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com

When we think about finding success in eCommerce, instinct leads us to the product and where it shows up on site - but what are some of the less obvious opportunities out there that can help drive efficiency, reduce fines, and create an additional brand experience? Look no further than packaging. In this episode, Scott Erickson, Sr Account Manager, Amazon, at 3M will teach us all about the back end logistics of those boxes or bags that end up on your porch, SIOC, and so much more.

This week we got a really cool one with Nicholas Leconte who is a seller on Amazon. He's doing amazing growing his Amazon business all around the world while traveling. Let's tune in. For full show notes, check out GlobalFromAsia.com/horizontal-expansion/. The post GFATV 391 Horizontally Grow Your Ecomm Biz Case Study (globally) [EU, AU, UAE, & More] with Nicholas Leconte appeared first on Global From Asia.

GFA391. This week we got a really cool one with Nicholas Leconte who is a seller on Amazon. He's doing amazing growing his Amazon business all around the world while traveling. Let's tune in. For full show notes, check out GlobalFromAsia.com/horizontal-expansion/. The post Horizontally Grow Your Ecomm Biz Case Study (globally) [EU, AU, UAE, & More] with Nicholas Leconte appeared first on Global From Asia.

You might think that this big tech event in Las Vegas is all about smart home gadgets and self-driving cars, but that's not all. There is quite a lot to learn about ecommerce and adtech if you attend CES - that's why Ascential Digital Commerce shows up in full force. In this episode, Hannah Donoghue, VP of Professional Services at Edge by Ascential will share what we learned at the event across commerce marketing, the battle for data, greater connectivity, and digital health. You'll even hear her thoughts on robot strollers.

Nicki Eggie leads the Paid Advertising team at Reload Digital, Europe's number 1 rated digital marketing agency for eComm and retail brands! Go team Reload!!Since 2009 the clients they've helped include everyone from Wrangler and L'Occitane to Emma Bridgewater and Harper Collins!Nicki is sharing 3 ways to use Audiences to increase the performance of your Google Ads Keywords Campaigns.Digital Gearbox - grab one of 10 free one to one consultations here >> keepopt.com/digitalgearbox Find everything Keep Optimising at KeepOptimising.com This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

Birdy Grey shook up the bridal wear industry with its affordable bridesmaid dresses priced under $100. Founder Grace Lee shares how she found suppliers, designed an online shopping experience, and pitched a wedding wear business to male investors in this episode of Shopify on Location in Los Angeles. For more on Birdy Grey and the show notes: https://www.shopify.com/blog/birdy-grey-affordable-pricing?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast

3PL - third party logistics - you've probably heard of this. In the world of eCommerce, manufacturers need to be nimble to keep up with consumer demands and the changing dynamics of supply chain. Mike O'Donnell, VP of Client Services at Flywheel Digital, explores the ways in which a 3PL can expand beyond a capabilities extension and become a true strategic competitive advantage for selling online.

Re-Release Bonus Episode #6 of 10 to end 2022! Join Nick Lamagna on The A Game Podcast with guest Nick Perry!  Nick is a former personal trainer and serial entrepreneur turned successful full time real estate investor. He left a job with Indeed making over $250,000 a year with Indeed to jump into real estate investing full time now making that much PER MONTH! He is the founder and CEO of WantToSellNow and The 7 Figure Cartel helping investors scale their real estate business to 7 figures!  Nick flips, wholesales and holds properties nationwide as well as makes money on big rig trucks and Ecomm! Topics this episode include: ✅ How to get started in wholesaling real estate ✅ How to wholesale properties nationwide ✅ What return to expect for inbound vs outbound marketing ✅ How to tell if a market is good to flip in ✅ How to sell properties all over the country at top dollar ✅ Ninja Hiring Tips! ➡️ MORE! See show notes for all the ways to connect with both Nicks! Text Nick "Real Estate" to discuss your first or next deal 516.540.5733 ~ Connect with Nick: https://7figurecartel.mykajabi.com/ Nick Perry on Instagram https://www.wanttosellnow.com/ Nick Perry on Facebook --- Connect with Nick Lamagna Connect with Nick Lamagna www.nicknicknick.com Text Nick (516)540-5733 Connect on ALL Social Media and Podcast Platforms Here FREE Checklist on how to bring more value to your buyers  

For full show notes go to https://www.globalfromasia.com/digital-nomad/ The post GFATV 389 Journey Becoming a Digital Nomad, Ecomm Seller in Asia! with Riley Bennett appeared first on Global From Asia.

GFA389. The post Journey Becoming a Digital Nomad, Ecomm Seller in Asia! with Riley Bennett appeared first on Global From Asia.

Thank you so much for staying tuned all year! We've really enjoyed sharing these incredible conversations with you. From eComm experts to industry changing brands, we spend the year exploring all things eComm and digital marketing. Next year, we are coming back with an even better season of phenomenal brands and industry experts that will blow your mind. Thank you again for staying with us and we can't wait for the New Year. Happy Holidays!   Resources talked about in this episode - Digital Dawn Shopify checklist – Shopify Checklist Digital Dawn Website - Digital Dawn Connect with us - Facebook, Instagram, and Linkedin Digital Dawn FREE Facebook Group - https://www.facebook.com/groups/6FigureeCommSuccessStrategies Book a call - https://digitaldawnagency.com/discovery-call/

Dale Bertrand, President of Fire&Spark, talks about technical changes that impact your SEO performance. When people start doing SEO and optimizing product pages, blogging is usually the go-to for content generation. Fortunately, there are a myriad of other interesting ways to approach content creation that address the need for unique content, without having to create tons of unique content. Today, Dale discusses eCommerce SEO beyond core web vitals. Show NotesConnect With: Dale Bertrand: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Cyber 5 2022 is in the books!  In this episode, I'm joined by two OMG Commerce veterans to unpack the juicy tidbits and key takeaways from BFCM.  Bill Cover is a senior Google Strategist with 6 years of experience at OMG and over a decade of experience in eComm. Amber Norell is the Amazon Director at OMG. For 8 years, she has helped large brands with scaling on Amazon in the most competitive niches! This year's data was both fascinating and surprising. Some speculated that high inflation and economic concerns could squash the holiday sales rush and turn Cyber 5 into a downer. However, the data tells a VERY different story.  Here's some of what we covered: How did Cyber 5 2022 compare to last year?  How did BF compare to CM? When we looked at Amazon sales versus DTC sales, the answer was different.  Did Prime Early Access - Amazon's sale in October - impact Cyber 5 or holiday sales in general? What was the level of discounting this year vs. last year? How did ad costs change during Cyber 5?

A couple of months ago Lily started a new role as CMO at an early-stage eComm brand. And it's been a crazy first 60 days as CMO - she stepped in at the beginning of Q4. What You'll Learn From This Episode: A strategy to balance long-term growth needs with immediate fire drills  Laying the groundwork for 2023  How to build a customer archetype  Resources: 7-Figure Founder (Get Austin Brawner's help & scale to 7 figures) @BrandGrowthX on Twitter Review or subscribe on iTunes

AMC (Amazon Marketing Cloud) is not just another industry buzzword. With AMC, media insights can be discovered across multiple consumer insights with accuracy like never before. Andrew Fox, Head of Campaign Tech & Automation at Flywheel Digital will guide us along the path of understanding what AMC can unlock for your brand, how to access it, and how to effectively turn these insights into actionable strategies for your brand.

This week, Jance is sharing all her tips and tricks on what makes a good website! Listen in as she describes the Do's and Don'ts of website building so you can make sure your business is successful. Follow Jance Chartae on Instagram @JanceChartae and @TheBoutiqueAcademyTo work with Jance, please visit www.theboutiqueacademy.comThis podcast is executive produced and edited by Kevin Ortega-Rojas.

Allie Bloyd is a podcast host, consultant, Facebook Ad pro, and marketing juggernaut!   In this episode, Allie and I talk about several elements many eCommerce brands overlook or simply under-leverage.   To use a golf analogy, many eComm brands are focused on impressive drives when they also need to consider their short game. "You know the sang, "Drive for show, putt for dough."   That's where offers, audience building, and list nurturing come into play. Here's just a few nuggets you'll learn: How to completely change the math on your cold traffic by creating irresistible offers that don't cheapen your brand. How to utilize tripwires and micro offers as an eComm brand. Audience building and how it can lower ad costs (especially during peak seasons like a holiday). The best book written on remarketing and loyalty (hint: you've probably read it to your kids before).

ButcherBox is a meat and seafood subscription delivery service that did more than $550 million in revenue last year and it hasn't taken any outside investment. Founder Mike Salguero shares how he built the business from a hobby to an industry disruptor and why self-funding has pushed him to create his own playbook.

If you're a marketer who dreads financial planning this episode is for you. Learn how to build a plan that supports your marketing strategies (instead of hindering them) so your business can grow with fewer bumps.  What You'll Learn From This Episode: The tiers of financial planning & what's important at each level of business growth How to think about debt vs equity financing and when to consider each The financial KPIs to track on your weekly, monthly, and annual metric sheet Inventory planning: and how to structure your finances so you can stay in stock How the current economic state of the U.S and the world may impact eComm and what to be prepared for Resources: 7-Figure Founder (Get Austin Brawner's help & scale to 7 figures) @BrandGrowthX on Twitter Review or subscribe on iTunes

Just a year ago Adam Robinson, Founder and CEO of GetEmails, was mulling over the news of the removal of third-party cookies. While cookies will still be around for another 2 years, Adam has found his fix! But privacy laws are still at play over what is and isn't acceptable. Today's episode focuses on eCommerce's false equivalency for CCPA and GDPR. Show NotesConnect With:Adam Robinson: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode of Shopify Masters, we chat with CEO and cofounder of Madhappy, Peiman Raf to talk about their strategies behind successful popups, collaboration with iconic brands, and their dedication to mental health. 

2-10 minute high-performance clips delivered to you weekly from our featured guests!   Contact Info: Website: https://www.thebusinessmethod.com/ Apple Podcasts: http://bit.ly/TheBusinessMethod Google Podcasts: http://bit.ly/TheBusinessMethodGooglePodcasts Spotify: http://bit.ly/SpotifyTheBusinessMethod Amazon: https://bit.ly/AmazonTheBusinessMethod

In episode 134 I told my story of selling my ecommerce business and on this episode we are talking with Christine McDannell the founder of a boutique business brokerage firm called the Magnolia Firm. Chrstine shares all the dirt on how ecommerce businesses can sell their business with ease.     Grab 50 Holiday Content Ideas Click here and grab this marketing strategy guide for just $9   WORK WITH ME  Join E-Commerce Society Coaching, Community & Educational Membership For Female Product-Based & E-commerce Business Owners $47/month   Free Guides & Resources For The Win:   {Free Webinar} 4 PROVEN WAYS TO GROW YOUR E-COMMERCE SALES  {without using ads, making Instagram Reels or dancing on Tiktok}    Or click here https://marketing-by-kerrie.mykajabi.com/evergreen4provenways   FOLLOW CHRSTINE The Magnolia Firm: https://themagnoliafirm.co  LinkedIn: http://linkedin.com/christinemcdannell Instagram: https://www.instagram.com/themagnoliafirm/ TikTok: https://www.tiktok.com/@themagnoliafirm Facebook: https://www.facebook.com/themagnoliafirmco YouTube: https://www.youtube.com/channel/UC4kMXYjuFFGwy-NEskB0iyQ Let's Be Friends Follow Kerrie on Instagram Follow The 6 Figure Product Business Podcast on Instagram www.kerriefitzgerald.com  

Online business demystified. Keen to recession-proof your business? Maybe you want to add an additional revenue stream or two. Why wouldn't you?! Well, I've got just the fella to help you do that. Paul Waddy is one of retail-tech's brightest minds, in fact, he's just released Selling Online for Dummies, and he joins us to share how you can master eCommerce in your business. It's an e-ceptional episode 614 (see what I did there?!) of The (13 year-old, award-winning) Small Business Big Marketing podcast.A little more about Selling Online for Dummies author Paul Waddy … Paul Waddy is an eCommerce expert and strategic advisor to some of Australia's most successful online retailers including ShoPo, The Horse and Oz Hair and Beauty. In 2021 Paul was named Number 2 in the Top 50 People in eCommerce, and in 2022 he received the Industry Recognition Award at the Online Retail Industry Awards. He's such an expert in the eCommerce space that he's just released Selling Online For Dummies and Shopify For Dummies, designed to give business owners (just like you) the expertise to transform your eCommerce ideas into a profitable reality. As an aside, I couldn't help myself … I Googled what are the strangest titles for  For Dummies books, and the top 3 are:  Anger Management for Dummies (Step 1 is don't get angry when someone calls you a dummy!) Near Death Experiences for Dummies (Step 1 is go towards the light. Step 2 is … not that close!)  And the third one is Procrastination for Dummies, although no one gets around to reading this one! Enough stupidity. This is serious stuff! So settle in as Paul Waddy covers: How a clever eComm play can recession-proof your business The various ways of integrating eComm in to an existing business What you'd need to do to clear $5,000 a month after three months of starting an eCommerce business How to get traffic to your online store And plenty more. Paul starts by explaining what he loves about eCommerce … Resources mentioned in this episode of your favorite marketing podcast Interview with Power Planter founder (eCommerce store) Interview with Snotty Nose's founder (eCommerce store) Interview with eBike ecommerce store founder John Murphy 0eCommerce store) Interview with Stu Heinecke on getting that meeting Interview with Steve Simms on how to get Elton John as a client     Services every business owner needs that Timbo recommends How to generate organic traffic to your website(without spending anything on advertising) High converting website designers(They built this website - take this simple quiz and see where yours needs improving) DIY SEO training - The most cost-effective way to get on page 1 of Google(20% off with discount code Timbo20) Proven customer attraction strategy(and ridiculously cheap)    Businesses that made this podcast possible (please support them) DELL Technologies - Small business solutions Studio 1 Design - High converting website designers Fun Escapes - Proven customer attraction ideas Hawk Academy - DIY SEO training (discount code Timbo20 for 20% off)   Thanks for tuning in. May your marketing be the best marketing. Timbo Reid0480 015 150 See omnystudio.com/listener for privacy information.

Have you heard about any eComm side-hustles growing to become a $2 Billion company? This might sound too good to be true, but it did happen when Spencer Jan jumped into entrepreneurship and started a business in his garage in 2010 with his brother and only $15,000 to his name. Spencer has started numerous eCommerce ventures since but nothing surmounts to the wildly successful SoloStove that upended an entire industry and grew into SoloBrands where they eventually raised $219 million through an IPO giving the company a $2 Billion valuation! Here to share that story today is the founder of SoloStove, Spencer Jan!   02:05     Micro-High Performance Episodes 02:45     Events and Trips For Entrepreneurs 03:09      Seasoned Business Minds Group 04:14     Guest Introduction 05:45     Late Bloomer Entrepreneur 08:00     Bootstrapped Lifestyle Entrepreneur 10:03      The Four Hour Work Week by Tim Ferris as an Inspiration 14:01       Spencer's Willingness to Try Anything to Achieve a Freedom 16:31       Magic Behind Solo Stove 23:50      Believing in the Methodology of Improvement 28:58      Why Brand Connection Matters 34:00      Selling the Majority Stake of the Company 36:07      Duct Tape & Dreams Phase 42:33      Pain for a Good Cause Phase 47:49      Freedom. I'm out Peace Phase 53:15       Giving up Control and Support in a Passive Role 55:40       Choose Your Own Adventure 01:02:44  Focus on Balancing Life in a Healthy Way 01:05:35  Reach out and Learn More about Spencer Jan   Contact Info: https://www.linkedin.com/in/spencerjan/ https://www.tiktok.com/@spencerjan https://www.youtube.com/c/SpencerJan/featured Subscribe to the Podcast:  

Retail Media…you've probably heard of it. And no, it's not quite the same as our “Metail” approach to eCommerce. In this episode we have the privilege of sitting down with Elena Gulotta, Director of Account Strategy on the Retail Media team at Criteo. We cover the scope and technicalities of retail media, getting started and then scaling with Criteo, Criteo's push towards Commerce Media, the Commerce Max launch, and what makes a successful partnership between brands and their Criteo team. Listen in for a light-hearted conversation packed with fundamental knowledge on one of the most relevant fields of digital commerce.

In this special episode of Shopify Masters, four entrepreneurs share their strategies forBlack Friday and Cyber Monday. Get tips from Vitruvi's Sara Panton, Loop Earplugs' Dimitri O, ButcherBox's Mike Salguero and Baronfig's Joey Cofone.For more on top tips from founders: https://www.shopify.com/blog/black-friday-strategies?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast

As retailer earnings come to a close, that means it must be time for another Ecommerce Intelligence Quarterly trends report from Andrea Leigh and the crack team at ecommerce educator and strategy advisory Allume Group. Andrea joins the podcast to lay out the latest retailer, shopper, and economic trends and lays out some actionable advice to fight the headwinds and take advantage of the opportunities she sees in the data.

Kurt is a legend in the eComm space and hosts one of the most popular podcasts in our industry. His show, The Unofficial Shopify Podcast, just crossed the 2 million downloads milestone. Kurt and his company are all about one thing - helping Shopify store owners make more money. And the best way to do that is by split-testing everything.  An important first step of split testing is questioning your assumptions. (We all know what happens when we assume.) Here are a few recent tests Kurt and company have run. We discuss the results on the show...yes, that's a teaser. Listen to find out what test won!  Does free shipping always result in better performance (and is it even worth testing)? Should I put a slider on my home page?  What about hero images and banners on my category pages? Do add-to-cart buttons on your collections pages help or hurt conversions? What about stuffy old early 2000s breadcrumbs - are they helpful or not? Plus, favorite tools, tips, and tricks that Kurt uses often.

Mastering Metail doesn't end with an understanding of winning on Amazon, Walmart, and Instacart - we'll continue to explore the most relevant topics in digital commerce while educating you along the way. In this episode, Donte McCrary-McClain, Senior Manager of Client Services at Flywheel Digital, will share his journey of working across multiple brands with a focus on eCommerce to his transition to an agency, sharing everything he's learned along the way. Brand-agency partnerships are complicated yet fuel the power of digital commerce - so listen in because you won't want to miss this.

For all you Ecomm Sellers out there I go into ideas for getting Video Testimonials (customer unboxing).  Because you could use some love too.  Where are people on your value ladder?  How long have you had a relationship w your customers?  That can affect how easy to get testimonials.I go on about building relationships with your buyers via social media - which will make it easier to get testimonials:).When someone hits buy. Send an email encouraging them to do an “unboxing video”.  And then you'll give them a reward if they do so. A gift certificate. A coupon. A call with you. Idk. Be creative.Where people are with you in their customer lifecycle. 0:00Go to www.TestimonialGuy.com to get your customer testimonials. 1:32It's all about executing. 2:58A little TestimonialGuy.com backstory. 4:02Where are people on your value ladder and how long have you had a relationship with them. 5:15The next time you're selling an e-commerce product, have your email response say “Do me a favor and video yourself…”. 7:31Want help getting your customer testimonials go to www.TestimonialGuy.comEmail me: contact@belove.mediaFor social Media:      https://www.instagram.com/mrmischaz/https://www.facebook.com/MischaZvegintzovSubscribe and share with your business associates who could use a listen!

Silvia and Kristen Myers The Traffic Ninjas. Show you how they use their “Ninja Phrases” to help your get free traffic to your Shopify store.  How using the right phrases can help drive traffic now.  That you don't have to wait a year for your publishing efforts to pay off.  And they give you the top reasons most Shopify owners ARE NOT CONVERTING YOUR TRAFFIC TO SALES.So you can be found on google search.  Get ranked in positions one, two, and three.The key mistakes e-commerce store owners consistently make.  And how to solve it.The myth of time if you are trying to build SEO traffic.  And how to crack that code.Three steps.  1)  Get the traffic organically.  Organically from Google and social media.  2) Conversions.  3) Scaling and that's when you go paid.Find the Traffic Ninjas Silvia and Kristen Myers here: https://thetrafficninjas.com/Want help getting your customer testimonials or building your perfect customer case study so you can scale your business.  Go to www.TestimonialGuy.com.Email me: contact@belove.mediaFor social Media:      https://www.instagram.com/mrmischaz/https://www.facebook.com/MischaZvegintzovSubscribe and share with your business associates who could use a listen!

In this episode of Shopify Masters, we chat with YouTube veteran and designer Cassey Ho, the creator behind the fitness channel Blogilates. Cassey shares her drive for staying consistent with creating content for Blogilates for over a decade, the design process for her athleisure apparel brand POPFLEX, and the business lessons she's learned along the way. For on POPFLEX and show notes: https://www.shopify.com/blog/popflex-product-design?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast

In this episode of the Learn with Shopify mini series we chat with Aaron Zack, the former vice president at Propeller Coffee Co to learn strategies for pivoting a wholesale food and beverage company online and the marketing tactics that helped to build and scale this arm of the business. For more on Propeller Coffee and show notes: https://www.shopify.com/blog/propeller-coffee-customization?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast

Build a better brand by staying focused and paying attention to the opportunities, and eliminate shiny object syndrome. The truth is more does not equal better.  Max Rast is the founder of Klar, a data tracking and reporting software. Max built this software after his experience as a CMO at a fast-growing food and beverage DTC.  He was obsessed with spreadsheets and trying to build a clear picture, without getting bogged down in all the tiny details of attribution and the millions of data points available to eComm marketers.  What You'll Learn From This Episode: When international expansion is a good idea for scale How to think about influencers and track the revenue they bring in How to simplify your KPI sheet and metric tracking to build a better brand Resources: 7-Figure Founder (Get Austin Brawner's help & scale to 7 figures) @BrandGrowthX on Twitter Review or subscribe on iTunes

We are chatting with Michelle Feeney, the marketing maven that's responsible for catapulting brands like Creme De La Mer, MAC, and St.Tropez to cult-favorite status. She's now the founder and CEO of Floral Street, a vegan and sustainable fragrance brand that's sold in Sephora, Nordstrom, and Anthropologie. Michelle shares her journey and strategies for scaling lovable brands and bootstrapping a startup.   For more on Floral Street and for show notes: https://www.shopify.com/blog/floral-street-fragrance-mixing-sustainability?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast

Amazon vs. Shopify, which is better? It's a common question among eCommerce entrepreneurs and we may finally have an answer. In this episode of The Social Marketing Hour, we talk with Matt Clark. Matt is a co-founder of LifeBoost Coffee and the Amazing Selling Machine course. Lifeboost coffee is the fastest-growing privately owned coffee company in the United States. According to the Inc. 500 list. And Amazing Selling Machine has taught over 35,000 people how to successfully sell on Amazon. And is responsible for 100s of millions of dollars in sales for its graduates. This is a great interview for both experienced and beginner eCommerce entrepreneurs. If you're in need of a team, one that will go above and beyond for you and your brand, then please visit talktoaninja.com to get more information on how we can help you today. You can follow Manuel on: Instagram: https://www.instagram.com/mrmanuelsuarez/ Facebook: www.facebook.com/theninjamarketer/ Linkedin: https://www.linkedin.com/in/mrmanuelsuarez/ Youtube: https://bit.ly/3GVPXVm Messenger Channel: www.m.me/theninjamarketer/ Contact AGM: site: talktoaninja.com email: contact@agmagency.com phone: 1.888.280.3339

A framework to get clear on your acquisition strategy and drive predictable revenue so you can grow your business.  Predictable revenue is one of the pillars of the 7 Figure Founder program with Austin. A lot of early-stage eComm owners look to what they see other brands do but the truth is if you double down on just one channel you'll be able to stabilize your business and hit 7 figures.  This is how we think about this “one channel” strategy and some of the ways we help clients implement this. What You'll Learn From This Episode: How to determine the best channel for your business Understand the type of product you're selling and how potential customers will find it  The 4 key phases of scale  Resources: 7-Figure Founder (Get Austin Brawner's help & scale to 7 figures) @BrandGrowthX on Twitter Review or subscribe on iTunes

Now that the eCommerce space has grown so much, to succeed you have to create something different. Otherwise, you are just going to spend a lot more money to capture attention and acquire a customer. You have to stand out.In this episode, Jordan West and Jason Wong talk about what's working and what is not in the current landscape. Jason shares his journey in the eCommerce space since he was a teen and the lessons he learned from it.Listen and learn in this episode!KEY TAKEAWAYS FROM THIS EPISODEA lot of success comes down to timing, the right opportunity showing up, a little bit of luck, and some skill.Even a silly idea should have contingency plans for it.Every founder needs to think through the consequences of doing a certain thing, how they can minimize their risk exposure, how they can make their life easier down the line, or how they can make more money by doing this one thing.Brands should be innovative.If you're just making something mediocre, you're not going to stand out.Only brands that have that wow factor in their product are going to survive.Beyond the IOS 14 level, the algorithm has changed how people consume content, driving a different landscape for what kinds of products survive and what don't.    Media buyers nowadays aren't the media buyers that you're seeing years ago. Hiring the right people to bring your visions to life makes a huge difference to your business.Recommended App: Bountyhttps://www.bounty.co Recommended Book: Pitch Anything by Oren Klaffhttps://www.goodreads.com/en/book/show/10321016 Today's Guest:Jason Wong has been an eCommerce founder since he was 14 and now owns multiple brands in the eCommerce space.Connect and learn more about Jason Wong here: Twitter: https://www.twitter.com/eggroll Instagram: https://www.instagram.com/pug  Podcast: eCommerce Building Blockshttps://open.spotify.com/show/10CBUCOefYMW1daDnzNBnn https://podcasts.apple.com/za/podcast/ecommerce-building-blocks/id1609342466 This month's sponsor is Parker, the first card built exclusively for eCommerce. Free up cash flow and grow your business with Parker by getting net-60 terms on every transaction. Parker is currently offering a $1000 sign-up bonus for Secrets To Scaling Your Ecommerce Brand listeners. Go to getparker.com to chat with the team today - and make sure you mention where you came from! We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:upgrowthcommerce.com/growJoin our community and connect with other eCommerce brand owners and marketers!https://www.facebook.com/groups/secretstoscalingpodcast

The greatest problem solvers win the game. Things are always changing in the e-commerce space and we can't keep on relying on the old practices that we used to. We should always look at the macro-perspective to better solve problems and reach success for our businesses.In this episode, Jordan West and Nigel Thomas, CEO of Alpha Inbound, talk about the things that you need to hear in the e-commerce space right now. Nigel also shares the two metrics to check that will almost guarantee the success of a TikTok ad.Listen and learn in this episode!KEY TAKEAWAYS FROM THIS EPISODESharing knowledge and best practices with other people in your space and learning from each other can greatly benefit you and your market. 2022 is brutal but it is also a test to see who the real problem solvers are.Now, you can't rely on just ROAS. To grow the business, you need to focus on how much it costs to acquire a new customer.See your marketing efficiency ratio- that's what puts the power in your hands.If you look at the micro-perspective, you'll see that competition and ad costs are going to get higher and this isn't going to change. If you can afford to pay three times more to acquire a customer than who you're competing with, you're going to win the game.If you're building a business and a brand, it's not about today but rather what you are building for the future.Going into new markets is extremely powerful with TikTok. The hook rate ratio and retention rate ratio are the two main metrics to focus on with TikTok.Branding is the hidden lever that affects how good your paid media is in the long term. Recommended App:EdgeTaghttps://www.edgetag.io VideoWisehttps://www.videowise.com Recommended Podcast:The Game with Alex Hormozihttps://podcasts.apple.com/us/podcast/the-game-w-alex-hormozi/id1254720112 https://open.spotify.com/show/6YNopzKDGDwf0auIpPTIID Today's Guest:Nigel Thomas is the CEO of Alpha Inbound.Alpha Inbound is a marketing agency that works with 7 and 8-figure DTC brands and helps these brands drive more revenue from paid social.  Connect and learn more about Nigel here: LinkedIn:  https://uk.linkedin.com/in/nigelthomas-ai This month's sponsor is Parker, the first card built exclusively for eCommerce. Free up cash flow and grow your business with Parker by getting net-60 terms on every transaction. Parker is currently offering a $1000 sign-up bonus for Secrets To Scaling Your Ecommerce Brand listeners. Go to getparker.com to chat with the team today - and make sure you mention where you came from! We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:upgrowthcommerce.com/growJoin our community and connect with other ecommerce brand owners and marketers!https://www.facebook.com/groups/secretstoscalingpodcast

How to build a brand-focused website that will increase conversion with brand first CRO. Brand building and storytelling are hot topics in eComm right now. Between the changes in privacy making it harder to scale by simply running well-targeted ads to consumers expecting more transparency - being able to relate to the people who land on your site is more important than ever.  What You'll Learn From This Episode: Why storytelling is a critical piece of building a brand  What brand first CRO is & how to do it How smaller brands can prioritize content and what's most important to focus on What and where to optimize your site pages Resources: 7-Figure Founder (Get Austin Brawner's help & scale to 7 figures) @BrandGrowthX on Twitter Review or subscribe on iTunes

Do you track your data for your business?In this episode of the Happy Hustle Podcast, I chat with my man, AJ Yager, Co-Founder of Praxis Metrics, a company that helps e-commerce brands increase profits and drive change through data. AJ shares the importance of knowing and tracking your data to scale your business. He also talks about how the subconscious mind works and how to cultivate healthy masculinity.AJ is a serial entrepreneur, growth hacker, speaker, and best-selling author. He is also the founder of Yager Media Group, a business dedicated to helping small and medium-sized businesses generate more leads and increase revenues online.Aj has a dynamic passion for helping people achieve extraordinary results in life and business! He has worked with a number of successful organizations and has been featured by Inc. Magazine, CNN, and more. He was voted as one of the top young entrepreneurs at the age of 19 by Youngbiz Magazine and was included in Business Week's “Top 25 under 25” Young Entrepreneurs in America.To work with AJ 1-on-1: schedule a complimentary intro chat with him here: https://calendly.com/transformwithaj/intro  or go to https://www.praxismetrics.com/ if you want to get a customized data roadmap for your business.In this episode, we cover:[00:09:49:18] Do you know your DATA?[00:26:06:29] The Power of Unconscious Mind[00:29:19:01] The 4 Different Brain Waves[00:54:07:08] Move Through Grief and Be Actively Grateful[01:04:50:20] Be Obsessed With How You Add Value To People[00:58:51:18] Happy Hustle Hacks [Health, Money, Entrepreneurship, Spirituality][01:02:32:05] Rapid fire questionsWhat does Happy Hustlin mean to you? AJ says it means being able to own your beginning of your day and the end of your day so that you have a good amount of sleep and rest and then you're honoring your self-care and you're honoring like doing the most important work and delegating or not even worrying about the rest of the stuff it's the happy hustle is also asking the focusing question what's the one thing I can do such that by doing it everything else is easier or unnecessary that's Happy Hustle.Connect with AJhttp://instagram.com/ajyagerhttp://facebook.com/ajyagerhttp://twitter.com/ajyagerhttp://www.linkedin.com/in/ajyager/To work with AJ 1-on-1: schedule a complimentary intro chat with him here: https://calendly.com/transformwithaj/introIf you are an eComm brand check out this Accelerated Dashboards ​ https://www.praxismetrics.com/dashboards/ltv-dashboards that will help you turn your data into growth!Connect with Cary!https://www.instagram.com/cary__jack/https://www.facebook.com/SirCaryJackhttps://www.linkedin.com/in/cary-jack-kendzior/https://twitter.com/thehappyhustlehttps://www.youtube.com/channel/UCFDNsD59tLxv2JfEuSsNMOQ/featuredGet a free copy of his new book, The Happy Hustle, 10 Alignments to Avoid Burnout & Achieve Blissful Balance https://www.thehappyhustlebook.com/Sign up for The Journey: 10 Days To Become a Happy Hustler Online Course http://www.thehappyhustle.com/JourneyApply to the Montana Mastermind Epic Camping Adventure https://caryjack.com/montana“It's time to Happy Hustle, a blissfully balanced life you love, full of passion, purpose, and positive impact!”Episode sponsorIt's hard to overstate how important magnesium is for all aspects of our health. Almost everyone now talks about how critical Magnesium is for us, Dr. Hyman, Andrew Huberman, all of the health industry authorities, and doctors.There is a long list of symptoms and diseases that can be eased or even treated with magnesium. In fact, way back magnesium was a critical element. Doctors used magnesium for all kinds of conditions, from arrhythmia to constipation, to preeclampsia, and even seizures. For some reason, now doctors use it as a last resort and put patients on high doses of Magnesium if they are at risk of premature labor, seizure, and other very serious conditions.It's really essential to our health and our wellbeing. This is a huge problem because magnesium deficiency can increase your risk of all diseases and keep you from performing optimally. We shouldn't wait until we are Magnesium deficient!And even more critically, there's not just one type of magnesium. There are seven different types that we need in order to ensure both our health and vitality remain strong. Fortunately, BiOptimizers has the solution. Their Magnesium Breakthrough supplement is the only product on the market with all seven types of magnesium. And it's specially formulated to reach every tissue in your body to provide maximum health benefits. BiOptimizers Magnesium Breakthrough gives you access to the full spectrum of magnesium, which can dramatically improve your overall health, from reducing stress to improving sleep and boosting your energy levels. Right now you can try BiOptimizers, magnesium breakthrough and any other BiOptimizers product for 10% off, just go to www.magnesiumbreakthrough.com/hustleDon't wait to be deficient, start taking the best magnesium and improve your wellbeing right now!. Just go to www.magnesiumbreakthrough.com/hustle