Shaan Puri (@ShaanVP) and Sam Parr (@theSamParr) discuss how they were able to get more than 10M views on TikTok, why Solana billionaires are giving them FOMO, the right to be forgotten and companies that are helping people achieve it, and much more. _____ * Do you love MFM and want to see Sam and Shaan's smiling faces? Subscribe to our Youtube channel. * Want more insights like MFM? Check out Shaan's newsletter. _____ Show Notes: (00:30) - How MFM went viral on TikTok (07:55) - Right to be forgotten and Reputation.com (21:20) - Making billions from Solana (39:50) - Moving to Silicon Valley with nothing (45:50) - Reflections on eComm (01:00:00) - SOS and OpenSea ----- Past guests on My First Million include Rob Dyrdek, Hasan Minhaj, Balaji Srinivasan, Jake Paul, Dr. Andrew Huberman, Gary Vee, Lance Armstrong, Sophia Amoruso, Ariel Helwani, Ramit Sethi, Stanley Druckenmiller, Peter Diamandis, Dharmesh Shah, Brian Halligan, Marc Lore, Jason Calacanis, Andrew Wilkinson, Julian Shapiro, Kat Cole, Codie Sanchez, Nader Al-Naji, Steph Smith, Trung Phan, Nick Huber, Anthony Pompliano, Ben Askren, Ramon Van Meer, Brianne Kimmel, Andrew Gazdecki, Scott Belsky, Moiz Ali, Dan Held, Elaine Zelby, Michael Saylor, Ryan Begelman, Jack Butcher, Reed Duchscher, Tai Lopez, Harley Finkelstein, Alexa von Tobel, Noah Kagan, Nick Bare, Greg Isenberg, James Altucher, Randy Hetrick and more. ----- Additional episodes you might enjoy: • #224 Rob Dyrdek - How Tracking Every Second of His Life Took Rob Drydek from 0 to $405M in Exits • #209 Gary Vaynerchuk - Why NFTS Are the Future • #178 Balaji Srinivasan - Balaji on How to Fix the Media, Cloud Cities & Crypto #169 - How One Man Started 5, Billion Dollar Companies, Dan Gilbert's Empire, & Talking With Warren Buffett • #218 - Why You Should Take a Think Week Like Bill Gates • Dave Portnoy vs The World, Extreme Body Monitoring, The Future of Apparel Retail, "How Much is Anthony Pompliano Worth?", and More • How Mr Beast Got 100M Views in Less Than 4 Days, The $25M Chrome Extension, and More
It's been a wild wave in ecommerce when we look at where the industry started to where the opportunities are today. My guest today reflects on what's he's learned at 15 years in ecommerce and what's coming in ecommerce in 2022. Drew Sanocki was the CEO of the eCommerce brand AutoAnything, the founder of the blog nerdmarketing.com and the owner of the Shopify direct marketing app PostPilot. He has his hands in a lot of key areas in eCommerce and has been in the game for about 15 years. In this episode, Drew shares his well-rounded journey from buying out, being the CEO, and acquiring a bunch of companies. We talk about what it's like to run a $100 million retailer and what it's like to run a small brand and scale up to 7-figures. This episode has a ton of information on what's been working in eComm, where things have started to shift and we end with where we think this wild ride is going for eCommerce in 2022. Episode Highlights 5:40 Secrets to turning 50 and being in the best shape of life 7:10 Taking over as the CEO of AutoAnything 8:25 Transitioning after exiting to an eCommerce aggregator 9:16 Biggest learnings from taking over a 200+ person organization 10:47 Acquisitions: why some work and some don't 12:45 Exiting early due to supply chain issues 18:51 Drew's thoughts on supply chain challenges and issues 22:14 Growing as a leader by running both big and small businesses 23:45 What daily life looks like when being more strategic in the business 25:26 Drew's role at PostPilot: postcard marketing 26:26 Hiring a CEO 27:36 Tips on structuring deals 30:40 What Drew's excited about in eCommerce in 2022 33:07 The time is right for direct mail marketing 37:14 Differences between running a SaaS business and an eCommerce business 39:31 Hiring developers 41:10 Advice from Drew's business experience: iterate quickly 44:08 The last 15 years of eCommerce and what's next for eCommerce in 2022 Resources: PostPilot How to Increase Sales & Delight Customers with Direct Mail Marketing: Drew's Training Inside the Brand Growth Membership Brand Growth Accelerator (apply today: next cohort starts Feb 15, 2022) Brand Growth Membership @a_brawn on Twitter Review or subscribe on iTunes
During this episode, you will learn about;[00:16] What's in for you in today's episode[01:43] Bailee's career background information[03:57] What is branding and the areas of business it affects[07:28] The importance of brand guide during the branding process[09:49] Branding your brand in a way that resonates with people[12:16] Validating your branding through social channels [14:01] Promoting your brand in Tik Tok when branding [16:01] Commercial Break[17:04] The secrets to a high performing landing page [21:21] Bailee's strategy for optimizing their landing page[22:29] The elements of building a strong brand identity [24:27] Brands that keep Bailee motivated in her course [28:30] Takeaways from the guest [29:38] What next for Sharma brands and how to connect with Bailee Contributors: Bailee Cooper - Sharma BrandsJay Desai - @jayd3sai
4:47 - The night CROSSNET was inventedChris and his friends were throwing ideas for a product invention at the wall to see if anything stuck when someone mentioned four-way volleyball.“ESPN was on in the background. Not sure if that motivated it or not, but Mike wrote down four-way beach volleyball. Mike's one of our other co-founders, grew up playing soccer and basketball. Four-way volleyball net. And we're like, yeah, no shit. That'd be sick. Jumped on Google, and nobody had done it before. And right now it was like four in the morning, you're in your hometown farm town. It's cool, and nobody does it, and we're like, this is it. That's the game. So we went to bed and then the next morning we woke up, went to Walmart, got two badminton nets, cut up the center, staked them on the side of my mom's garden shed. Texted all the boys, like yo come over. And we just started making a game in the backyard, like you did when you're 12 years old.”7:47 - Building a brandChris had previously worked with his friend and brother on a startup during college. He knew that when creating his own company, he wanted to create a true brand.“I graduated with a film degree $100,000 in debt. And I was making like 40 grand a year. It wasn't sustainable. So I couldn't go home and focus on e-commerce. So I left. And my brother invented the GLUNT, which is the glass blunt, which is famous, probably the most famous glass blunt that went on for like millions of dollars in sales. It was really, really successful. And I gave up on the cane and I could have gotten involved in that. So when I started CROSSNET, I'm not giving up. I don't care how long this is going to take. It's going to work, just stay patient. So that was the e-commerce history kind of to set us up for good success because I knew I did not want to drop ship this thing. I wanted to form a brand.”12:53 - Balancing Uber and CROSSNETChris was still working in sales at Uber when he moved to Miami, juggling both his full-time job and experimenting with CROSSNET.“We started getting the proof of concept down. We had 50 units coming to the States, started selling them. And people started to take interest a little bit. I went to my boss [at Uber Eats] and I said, Hey, I don't know if I'm making the right move, but I've got a damn good idea. I'm going to move to Miami in two weeks. You'd either let me work remote—and this was before COVID. This is before everything—I was like, either let me work remote because this job is easy as hell and I can do it from my apartment, or I'm done. And he was so cool. And he's like, yeah, go work remote and lead the team. And I had a team of 12 people reporting to me. I led the team for six months working remote in Miami, on the beach playing CROSSNET during the day and answering emails from my phone for Uber.”16:08 - When your product is your billboardBy setting up live games in Miami and elsewhere, Chris and his team got an incredible amount of exposure that was better than any billboard.“What ended up happening was we go to the beach every day and set up the net. Get there at nine o'clock. And 20 minutes in we'd have everybody looking at us, every single person at that beach was staring at us taking photos. It was like a billboard, but it was just our product. I always say it's really hard to market a product that nobody gets to see, unless it's just one on one. When I set up a CROSSNET, hundreds of people see it. So people would start playing. I would film ads on my phone and go home and run Facebook ads at night. Eventually what would happen was you'd be on vacation in Colorado. You'd go home. And you sell nothing in Denver. And all of a sudden we started getting sales with Denver. And I'm like, oh shit, you must be out there playing, right. So it just started snowballing. We had 50 out, and then 250, and now there's 100,000 out there. So when summer comes, it's just that perfect storm.”21:14 - The first factoryAfter nailing down a prototype, Chris and the team went out in search of a factory. They negotiated a small starting quantity for about $20,000.“At this point we typed in Aliexpress Volleyball Nets. Found a few factories, sent over an NDA, sent over the blueprint. Our co-founder Mike was an engineer, so he was good at AutoCAD and we saved the cost there. Lucky. Sent it over, said yo, we have an idea. Immediately heard, ‘sure. $500 grand.' $500? Who the hell do you think we are, $500 grand? No chance. Found one lady that was like, all right. I can do 50 for you. And we're like, please, we promise one day we'll be the biggest company. And now we outgrew our factory. We had to find a new supplier because it became so big. But to your point, negotiate. 50 units. Okay. We'll wire over the check for $20 grand or whatever it was. We literally had $20 grand for this whole company to start.”25:06 - The video that went viralThe best growth moment came when Chris agreed to send a free sample to someone who ended up being on an Olympic volleyball team.“Yo, let me get free samples. I'm sure you guys deal with that all the time. But it's like you know this stuff costs money, right? Would I just light $60 on fire? Or would you give me $60 for free? Hell no, you're not giving me $60 for free. So why should I do that for you? But there's one guy, I guess he was compelling enough. And he said, send me out a sample. I said, okay, I'll send it to you. You pay for the shipping. So he pays like $200 to ship it to Latvia. I don't know where Latvia is, we just ship it. Nothing happens. Four months go by. Crickets. I'm moving on to the next thing. And my phone just starts spazzing one morning. I wake up, I got like 5 million views on this video. 10,000 comments, a quadrillions shares. And it's these dudes in Latviaplaying on the beach. It ends up being the Latvian Olympic volleyball team. So they're on the beach, palm trees. Spike it, dig it, doing everything I can't do on a CROSSNET. And that was our first banger piece of content.”28:19 - The trouble with shippingShipping container costs have skyrocketed, but if you need product you have little choice. Chris hopes to see container costs stabilizing somewhat going forward.“Everyone talks about shipping containers. I just found out our team paid $25,000 for a container. There was 350 units in that container. My cost on these just went up $70 for this damn thing. It's just like stupid mistakes that we're making. But also we really have no choice. If we want the products here, you have to pay it. But if you're losing money on the product, you have to shut it down. Don't even sell that product. It's a loss here at this point. Chill out until the containers come back down. So those are all things we're dealing with right now...I have seen lately that containers are coming down. A lot of boats on the water are landing, now looking for their charges from six months ago. So now I'm dealing with the billing, which sucks. But moving forward we're seeing containers hopefully being a fraction of that $20K. So if we can get down that $12-15K range, I'd be pretty content. I don't think we're anywhere close to that $3 grand that we started at in 2018.”30:42 - Taking CROSSNET internationalToday CROSSNET has warehouses and 3PLs in Canada, Australia, and hopefully will add a greater presence in Europe soon.“I have a warehouse in Kingsville, Ontario, Canada. We opened up that last year. A warehouse in San Diego. Just opened up a 3PL in Australia, which took about a year of work. And then we're opening up a 3PL in Europe somewhere so that we can fulfill some of those countries. But it's a lot of legal work right now. You have to pay VAT fees for all the countries. And it's just a lot of headache to even deal with Europe right now. I'd love to get to Europe tomorrow, but Australia seems like it's going to be a rocket ship for us. There's great weather, beaches. And the nice thing I'm pumped about is when it is freezing cold in Connecticut in October, November, January, February, March, go sell in Australia. Shut off all my ads in the east coast, throw them over to Australia.”34:33 - Getting off the ground in AustraliaWhile getting set up in Australia has had its challenges, Chris knows it will be well worth it.“You cannot get an Australia website without having an Australian registered business, which is crazy to me. So it took us about eight months to get a registered Australian business. You can get a domain in 30 seconds here. You have to have a registered Australian business, which took forever. So eight months of planning, we vetted a ton of 3PLs and found the one that we liked, CP3, great company. And then essentially from there, it was just lining up shipments. Trucking that directly from China to the 3PL in Australia, them unloading, making sure our SKUs are right. Product photography, making sure the Shopify is duplicated but also speaks the language, which is important. And then from there, it's finding the relevant content that sticks.”41:11 - Becoming a legitimate sportFrom partnerships with legacy players to selling at a high level, Chris' background has allowed him to help take CROSSNET to the next step.“It's one thing to say all right, cool. We have a cool sport we made up. But it's still like, it's just a sport that you made up, it's not a real sport yet. So how do we validate, how do we make it real? So we did stuff with USA Volleyball, with Wilson, and we'll go on doing cooler brand partnerships. And for me, being 24 at the time, what better way to legitimize your sport and product than to put yourself into retail. Knowing nothing about retail, but knowing from my corporate days at like Contently where I was selling SaaS software. I was literally 22 years old. Had my nice little tie on, going in to see the CMO at like AIG, some 65-year-old lady, like Fortune 500, Fortune 50 companies. And they're talking to me in person. Like that doesn't even add up. So the way I got good at that was through LinkedIn, and that was the only way. It was crafting good messages, not the shit that you get every day.”Full video interview: https://youtu.be/D1gyFhOKQAUChris Meade - CMO of CrossnetRamon Berrios - CEO of Trend.ioBlaine Bolus - COO of Omnipanel
“Where did the SEO hide the dead body? On page two of Google.” Yes - SEO in 2022 will still play a huge role in eComm success. With ad costs going up it's a great time to learn how to drive quality organic traffic with smart SEO tactics. John Murphy is the CEO of Ebike Generation and an eCommerce SEO expert. In this episode, we talk about John's journey, and how he went from being an executive at GE to starting his own eCommerce company. John's eComm success has largely come from SEO after he was banned from Google Ads and Facebook ads in the early days of his business. He shares his tips on how he drives $2 million a year from just SEO and what SEO in 2022 will look like (yes - free traffic still exists). Note: John is offering his course How I Generate $2M+ Per Year in Sales from Organic Traffic in the membership in March. If you're a member you can register here. Or if you'd like to join to take the course you can find more information here. Episode Highlights: 5:47 How John started selling online 8:09 Finding the right product 12:03 Getting the first sale 13:58 Supply chain issues & COVID 16:20 Finding the right niche and not being scared to narrow down 22:28 Getting banned from Google and Facebook ads 24:49 Shifting to SEO for a majority of traffic 29:09 SEO in 2022 31:24 How much content do you actually need to be successful in SEO 36:58 External linking & its relevance today 39:46 What's working now in SEO backlinks 45:27 Getting organic traffic when you're too reliant on paid traffic Resources: EcomSEOFormula.com ebikegeneration.com The Brand Growth Membership @a_brawn on Twitter Review or subscribe on iTunes
[00:16] What's in for you in today's episode[01:20] Stephanie career backstory[02:39] Ekster's customer service before and after Stephanie joined the agency[03:39] The strategy that Stephanie followed in building a scalable team [05:18] The metrics you should focus on to meet customers' support demands[06:27] Understanding customer psychology when selling to multiple markets [08:56] Lessons that Stephanie learned while building a customer service team[11:08] Qualitative and quantitative measures to look into to scale tour business[12:23] Customer journey touchpoints and customer experience[14:49] The importance of customer experience in the COVID-19 era[16:47] How to differentiate your product with customer service and experience[19:05] Driving brand growth through customer experience, acquisition, and retention[20:29] Takeaways from the guest[21:39] What next for Stephanie and Ekster based on customer support[23:03] Where to learn more about Ekster and connect with Stephanie Contributors:Stephanie Robilliard - EksterJay Desai - @jayd3sai
Re-Issue #6 of top 10 to round out 2021 with the LEGEND himself Mark Evans DM! This was one of our top ranked episodes ever on the A Game Podcast and we can't thank Mark enough for being so generous with his time. Mark Evans DM is a 10 time, best-selling author, world traveler and full-time virtual real estate investor and a master at creating multiple streams of income. He's involved in everything from real estate deals, restaurants, media companies, e-commerce stores, real estate developments, private lending, and everything in between and is a life-long student of marketing. As such, he has turned his attention toward reaching out to others; to teach them how to live life on their terms and how the secret to success is just being willing to DO THE WORK! He mentors over 1000s of business owners and his tough love and no nonsense approach have created countless successful entrepreneurs taking away all your excuses! Today, he sits down with Nick to talk about how he started his career, his philosophy at work and his charity work. Topics In This Episode Include: ✅ Avoiding frustrations when dealing with everyday issues ✅ Pitfalls to look out for when you are starting to hire employees ✅ Common mistakes when starting or scaling a business ✅ The importance of being able to make decisions ➡️ And More! Text Nick at (516)540-5733 to discuss buying, selling or partnering on real estate investments TODAY! --- Connect with Mark Evans http://www.markevansdm.com/ https://www.instagram.com/markevansdm/ https://www.facebook.com/markevansdm Mark Evans DM Youtube Channel Mark Evans Podcast Get Marks New Book "Meonomy" Here --- Connect with Nick Lamagna www.NickNickNick.com Click Here for all social media links and podcast options Free Checklist On How To Add Value To Your Buyers Like what you hear? Leave a rating & review by clicking here
What's the best way to build your brand in 2022? Ezra Firestone and John Grimshaw team up to answer that question for you in this episode. If you thought for a minute that ‘email is dead' (or too hard, or too costly), then please do listen as Ezra and John make their case: Email will be key through 2023. Ezra Firestone first popularized the idea of going in-depth with email automation, and John Grimshaw has overseen the sending of over 440 million emails! Listen as they share their keys to success and explain why you need to double down on Email right now. Head over to our site for expanded show notes, https://smartmarketer.com/blog/?cat=podcasts. YOUR ENGAGEMENT MATTERS! Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has gone above and beyond what we expected, and we have YOU to thank for that. It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts. We'd also love it if you repost this episode to your social media, share your favorite episodes with friends, and be sure to tag us in your next post, #WeOutHere. Have questions? Please send us an email at email@example.com, and don't forget to… Serve the World Unselfishly and Profit Links: Interested in Train My Email Specialist? https://smartmarketer.com/train-my-email-specialist/ Read more about Ezra Firestone here, https://smartmarketer.com/about/ Connect with John here, https://www.linkedin.com/in/johnwgrimshaw/
Supply chain and logistics. When everything is running smoothly, it's a breeze. When there are problems, inventory issues can cripple an eComm business. Inventory, and supply chain management has been struggle city in 2020 and 2021. Unfortunately, 2022 isn't looking much better. In this episode I interview Chelsea Cohen of So Stocked and we unpack some super smart inventory and supply chain strategies. This content is a MUST if you want to remain competitive (and avoid pulling your hair out from supply chain pain). Here's a look at what we cover: The Golden rule of logistics - don't let anyone have all of your stuff - and how to apply it. Container optimizations - with the cost of containers rising, container optimization can have a big impact on your overall profitability. Carton optimizations - This is a next-level tactic that can save you big. Especially when you combine it with container optimization. 4 points that impact your restock limit with Amazon 3 triggers to pull to avoid restock limit crashes during out of stock periods
In this episode of Add To Cart, we are joined by Edwina Cameron, Co-founder of I Heart Wall Art. Having got tired of keeping up with the Joneses in the suburbs, Edwina and her family upped sticks and moved to the rainforest, built a shed in the garden and set up an online wall art business...as you do. With a particular focus on Australian nature, I Heart Wall Art offers a range of digital prints, canvases and framed artworks, some of which Edwina creates herself. They now employ two staff and are just about to open a showroom office space in the town of Maleny.Links from the episode:Shopify Plus and Strandbags (sponsored)Signet and Paperlust (sponsored)Questions answered:Coming from a corporate comms world, how did you upskill yourself in eCommerce? What is your secret to getting SEO right?How should someone go about finding the perfect art for their home? See acast.com/privacy for privacy and opt-out information.
The market for eCommerce businesses has never been hotter. Now dozens of brand aggregators have war chests of $100s of millions of dollars with one mission - buy and grow eComm brands. We're now seeing valuations in the 5-6x of EBITA where just a few years ago we were only seeing 3-4x multiples. Now is a great time to sell an eCommerce brand. And, if done right, it's still not a bad time to buy a brand. Chris Yates is co-owner of Centurica a company that offers buy-side due diligence for digital businesses. He's also the founder of Rhodium Weekend - a vetted community of digital entrepreneurs and investors. Here's a look at what we cover. Mistakes when going through due diligence Most important steps/tips when going through due diligence Mistakes when evaluating your own business As you hit different vacation tiers - types of buyers and buyers wants and needs change How aggregators are changing the landscape of DTC M&A What is Rhodium weekend? Mastermind and speakers. Real in the trenches stuff and fun activities
You'll learn how Kill Cliff differentiates its products in a saturated market through an aggressive content strategy.For more on Kill Cliff and show notes: https://www.shopify.com/blog/kill-cliff-differenciate?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast Tune in to learn How do you make sure that customers are aware of your differentiators when you're in a crowded marketplace Why they made a near-fatal mistake by going first into retail and how the transition to ecommerce saved their business What multi-point content strategy and how they use it to drive tons of organic traffic
We're looking out to the (near) future at some very creative opportunities for eCommerce in NFTs. These ideas could help circumvent some of the margin pressure and economic challenges brands are facing today. This episode features Taylor Holiday, the founder of Common Thread Collective. Before running an eCommerce agency he had his own D2C brand so he brings a ton of knowledge from being on both the brand and the agency side of eComm business. Taylor is an NFT enthusiast and has some brilliant ideas about NFTs and their place in the changing sphere of eCommerce. In this fascinating conversation, you'll learn a ton about NFTs -- what they are and how you might be able to use them to combat margin pressure in your eCommerce brand. Episode Highlights: 4:37 Taylors large business vision 6:23 The difference between running a brand and running an agency 7:30 Complexities around cash flow management & human relational problems 9:40 The importance of your product to the success of your brand 11:20 What the hell is going on with Facebook 14:33 Quantifying what other brands are seeing in metrics right now 15:19 The primary metric to care about post iOS launch 16:56 aMER (acquisition marketing efficiency rating): why it's critical 20:07 Diversification is not primarily an advertising strategy 23:39 Where to start if you're moving out of Facebook 25:05 Why Web3 is so exciting & what it means for current margin pressure 26:31 Margin innovation and opportunities in the metaverse 32:04 Why you shouldn't blow off investing in cryptocurrency 33:19 Examples of creativity with eCommerce in NFTs used to bring in fast cash 36:16 Why NFTs are a better version of Kickstarter 37:35 Creating built-in affiliates with NFT holders 38:44 The NFT as a community access token as well as an asset 43:13 How to continue to add value associated with holding your NFTs 47:34 Shopify beta opportunity for eCommerce in NFTs sold like a SKU 48:37 Using NFTs for access to special content or promotions 52:28 What's just interesting and what's actually important in the future of eCommerce in NFTs 56:51 What % of Shopify stores might invest in NFTs next year? 57:56 Raising funds & engaging a target market with NFTs 1:02:42 The calendar cleanse process that has helped Taylor manage his many priorities Resources: @TaylorHoliday on Twitter Common Thread Collective. RTFKT The Hundreds, Adam Bomb Squad Mintgate.io Crypto Dads The Brand Growth Membership @a_brawn on Twitter Review or subscribe on iTunes
On this episode we discuss the seller's code of conduct, expectations set going into Black Friday 2021, how to plan post Black Friday, and new tools or updates sellers should know about. On today's episode of Lunch with Norm, eCommerce veteran Kevin King is back! Kevin has been involved in eCommerce since 1995 making him a seasoned veteran in marketing and eCommerce. He has been featured a number of times in magazines, newspapers, and TV shows. This episode is brought to you by Global Wired Advisors Global Wired Advisors is a leading Digital Investment Bank focused on optimizing the business sale process. Our approach combines decades of merger and acquisition experience with online and e-commerce expertise to increase the transactional value of your greatest asset. Maximizing the value of your company in a business sale is achieved through the full expression of its future potential. Choosing the right representation to provide this vision to the right buyer, means putting your future in focus. For More information visit https://globalwiredadvisors.com/ This episode is also brought to you by Sellerise. Take a deep dive into your business processes to make data-driven decisions and outperform the competition in an innovative way. Sellerise is a comprehensive solution for your everyday business needs with innovative tools like the PPC Dashboard, Smart Alerts, Review Requester, and Keyword Tracker. Everything you need to grow and scale your business is just one click away. Stand out from the crowd and conduct business whenever, wherever. Innovate your effort and work smarter, not harder. The difference is amazing. Sellerise is for professionals at every level of the business journey. Simply select the capabilities that best fit your needs. Visit https://www.sellerise.com This episode is brought to you by Zee Are you a private label seller looking to expand into larger markets internationally or need an experienced import partner to keep growing? Zee makes selling your Amazon products abroad easy with excellent import knowledge, door-to-door solutions, customer service and scalability. Streamline your import process with Zee today to increase profit margins and continue to scale. Ready to expand your ecomm empire and take your Amazon FBA Business global? Visit https://zee.co to learn more! This episode is also brought to you by .CLUB Domains .CLUB is the most used new top-level domain name and the perfect web address for your membership or subscription-based startup or business. Why? Because your customers are your CLUB! Grow your business with a domain name that instantly means membership and subscriptions. There are a lot of great domain name choices today, but if your business is about building a community of members around a product or service, there's no better URL than YourName.club. With 1.3 million registrations worldwide, there are already thousands of e-commerce sites using .CLUB. - great subscription businesses like Soap.club, Firstleaf.club and Coffee.club. You too can join the .CLUB today. Visit https://www.get.club. eComm expert Keving King is back! On today's show we will be talking about the seller's code of conduct, if the expectations going into Black Friday 2021 were met, and planning post Black Friday strategies. Starting in 1995 with Digital Marketing and eCommerce, Kevin is a seasoned eCommerce veteran that has been featured many times on Magazines, Newspapers, and TV shows over the years. This episode is brought to you by Global Wired Advisors, Sellerise, Zee & .CLUB Domains.
SEO expert Steve Wiideman joins today's Lunch with Norm to discuss why businesses should care about having optimized content on their site and the benefits of SEO. In this episode we discuss what's the optimized layout of content for an eComm site, steps to follow to improve your SEO, and tools for beginners. Steve specialized in strategic planning for multi-location and franchise brands. He considers himself an e-commerce SEO scientist. He is the author of SEO Strategy & Skills, a college textbook through Stukent. He has personally helped the SEO success of brands on the likes of Disney, Linksys, Belkin, Public Storage, Honda and many more. This episode is brought to you by Global Wired Advisors Global Wired Advisors is a leading Digital Investment Bank focused on optimizing the business sale process. Our approach combines decades of merger and acquisition experience with online and e-commerce expertise to increase the transactional value of your greatest asset. Maximizing the value of your company in a business sale is achieved through the full expression of its future potential. Choosing the right representation to provide this vision to the right buyer, means putting your future in focus. For More information visit https://globalwiredadvisors.com/ This episode is also brought to you by Sellerise. Take a deep dive into your business processes to make data-driven decisions and outperform the competition in an innovative way. Sellerise is a comprehensive solution for your everyday business needs with innovative tools like the PPC Dashboard, Smart Alerts, Review Requester, and Keyword Tracker. Everything you need to grow and scale your business is just one click away. Stand out from the crowd and conduct business whenever, wherever. Innovate your effort and work smarter, not harder. The difference is amazing. Sellerise is for professionals at every level of the business journey. Simply select the capabilities that best fit your needs. Visit https://www.sellerise.com This episode is brought to you by Zee Are you a private label seller looking to expand into larger markets internationally or need an experienced import partner to keep growing? Zee makes selling your Amazon products abroad easy with excellent import knowledge, door-to-door solutions, customer service and scalability. Streamline your import process with Zee today to increase profit margins and continue to scale. Ready to expand your ecomm empire and take your Amazon FBA Business global? Visit https://zee.co to learn more! This episode is also brought to you by .CLUB Domains .CLUB is the most used new top-level domain name and the perfect web address for your membership or subscription-based startup or business. Why? Because your customers are your CLUB! Grow your business with a domain name that instantly means membership and subscriptions. There are a lot of great domain name choices today, but if your business is about building a community of members around a product or service, there's no better URL than YourName.club. With 1.3 million registrations worldwide, there are already thousands of e-commerce sites using .CLUB. - great subscription businesses like Soap.club, Firstleaf.club and Coffee.club. You too can join the .CLUB today. Visit https://www.get.club. SEO expert Steve Wiideman joins today's show to talk about why businesses should care about having optimized content on their site. We discuss what's the optimized layout of content for an eComm site, and steps to follow to improve your SEO. Steve considers himself a scientist and practitioner of SEO for eCommerce brands. specialized in strategic planning for multi-location and franchise brands he has personally helped the SEO success of many big brands and companies. This episode is brought to you by Global Wired Advisors, Sellerise, Zee & .CLUB Domains.
You'll from these two entrepreneurs how looking for clothes for their wedding started a gender-defying clothing company. For more on Kirrin Finch and show notes: https://www.shopify.com/blog/kirrin-finch-operations?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast Tune in to learn The big surprise when these entrepreneurs did their market research for the first time Why you should have 1 flagship product when you do not have experience in an industry What is a Fit Party and why you should hold one when creating a clothing brand
On the 56th Episode of the SWAV Podcast we are talking about why you shouldn't be trying to go Viral. The way to create your Viral Moment is to Simply be Consistent with what you are doing and then your viral moment will happen and you will be ready for that viral moment.
Watch on Youtube: https://youtu.be/7Plih4Fp9o8Read on Shopify: https://www.shopify.com/blog/bushbalm-business-journeyBushbalm is on track to make over $10 Million in sales this year—an impressive feat for a brand that started as a $900 side hustle. In Shopify's first-ever miniseries, David Gaylord, CEO of Busbalm and Shopify's Entrepreneur In Residence, shares his journey of building a successful skincare company. Check out the first episode where Shopify's COO Toby Shannan chats with David about all the lessons he's learned along the way.
In October, the cannabis industry reconvened in Las Vegas for the annual tradeshow – MJ Biz Con – put on by Marijuana Business Daily. As part of that event, Business of Cannabis sat down with industry leaders at the show to discuss their business, the current state of the cannabis industry and what they were seeing on the road ahead. This conversation is part of that series.This podcast a conversation with Zach Lipson, the co-founder and chief product officer at Dutchie - the leading e-commerce and point of sale provider for the cannabis space. In the lead up to MJBizCon, Dutchie announced a sizable capital raise, putting them front and center in the cannabis sector's emerging technology landscape. The conversation is wide-ranging, from their start-up story to the current role technology plays in sector expansion.This podcast was recorded at MJ Biz Con in Las Vegas in October 2021.
Tips this week include: • A sneak peak at what's coming for you from BlogAid this month • Where to get your holiday sales notifications • Update on the Digital Downloads and Member Site Coalition • Why Video and Ecomm are the future • UpdraftPlus is still having issues and where we are with that • Why I'm excited to be joining the new WP Performance Team • Go items that will be in WP 5.9 in just a few weeks • Where to get your WP update tutorial • New author check in Google Rich Snippets • Record riches on TikTok • Why Google is in serious hot water with AMP
➡️ Like The Show? Leave A Rating: https://ratethispodcast.com/successstory ➡️ About The Guest Kelsey Moreira (@kelsey_moreira) is a passionate entrepreneur who, after getting sober in 2015, ditched her decade-long tech career with Intel and followed her sweet tooth to open her own cookie dough company: Doughp. With her infectious enthusiasm & business savvy behind her, Doughp experienced monumental growth in their first 4 years with revenue increasing on average 295% YoY. In 2019, she appeared on ABC's Shark Tank and named a Forbes 30 Under 30. Kelsey is using her platform to reduce social stigmas around addiction recovery and mental health through her #Doughp4Hope initiative. ➡️ Talking Points 13:47 - Leaving Intel and starting off as an entrepreneur. 15:03 - How to start a d2c brand. 17:49 - Substance abuse and entrepreneurship. 24:20 - Becoming an authentic, mission driven company. 30:47 - Pitching your product on Shark Tank. 39:19 - Scaling a brand successfully. 41:35 - Navigating startup struggles. ➡️ Show Links https://twitter.com/kelsey_moreira https://www.instagram.com/kels.moreira ➡️ Podcast Sponsors 1. Long Shot Leadership—The Hottest New Interview Show https://shopify.com/successstory 2. Feedback Loop —Fast, Efficient Targeted Customer Feedback https://go.feedbackloop.com/success — 3 Full Tests 3. Hubspot Podcast Network https://hubspot.com/podcastnetwork
It's the promise of a great divorce: Separate your ecomm business from your brick and mortar and thrive apart. Saks, Macy's and even Kohl's are in the crosshairs going against the cardinal rule of retail: Customer first and foremost. There's a lot of chatter about short-term profits outweighing longer-term omnichannel initiatives and customer lifetime value programs. Join Robin Lewis and Shelley E. Kohan, TRR's chief strategist, as they debate the sanity (or not) of running ecomm as a separate business.For more strategic insights and compelling content, visit TheRobinReport.com where you can read, watch, and listen to content from Robin Lewis and other industry experts.Be sure to follow us on LinkedIn and Twitter for the latest from Robin Lewis and The Robin Report.
Ch.1: NHL player Kyle Beach has broken his silence and come forward as the player who is embroiled in the Blackhawks sexual assault scandal. Guest: Joe Brand, Sports Reporter at WGN Chicago Ch.2: This morning, the NHL is dealing with a new scathing report that has led to Stan Bowman resigning as general manager of the Chicago Blackhawks. Guest: Raji Sohal, CKNW Contributor Ch.3: For the last few months we've talked about the staffing issues ECOMM and BCEHS have faced in this province. But some new information has been released by the B.C. Liberal party showing that the emergency services were requesting more staffing up to a year prior to June's heat dome. Guest: Bruce Banman, BC Liberal MLA and Official Opposition critic for Citizens' Services. Ch.4: Checking out a local haunted house just in time for Halloween. Guest: Raji Sohal, CKNW Contributor Ch.5: The BC Construction Safety Alliance have created the re-mind.ca website and a mental health toolbox to improve construction worker's access to mental health information and services. Guest: Diana Vissers, Experienced workplace mental health expert; conference presenter, Simon Fraser University instructor See omnystudio.com/listener for privacy information.
Most of the high growth eComm companies I know are all building to sell. Some want to sell once revenue hits $5 million, some $25 million and some $100+. Regardless of what your target number is or regardless of if you even have a number, this interview with Chad will be super helpful. Hear how Chad built his pet brand business and sold it for 7-figures in under 3 years. Here's a look at what we'll cover: Tips and advice for sellers Maximize EBITA as you prepare to sell Practical tips to “think profit first.” Tips for prepping to sell your business Learning from successes and failures Understanding how self-imposed limits are holding you back!
Aussie pokies machine maker Aristocrat Leisure wants to expand its market dominance and has made a $3.9B bid for a UK online gambling and content supplier. The ecommerce division of Saks Fifth Avenue is preparing for its IPO - and it could value the company at over $8B. Square, the new owner of Afterpay, is looking to build its own bitcoin mining system. --- October = Credit Score Restore Month: https://bit.ly/2Yuxu1F Save money and win cash prizes up to $250k weekly: https://www.flux.finance/win-the-week Get your credit score for free: https://bit.ly/fluxcreditscore Download the free app (App Store): http://bit.ly/FluxAppStore Download the free app (Google Play Store): http://bit.ly/FluxappGooglePlay Daily newsletter: https://bit.ly/fluxnewsletter Instagram: http://bit.ly/fluxinsta TikTok: https://firstname.lastname@example.org --- The content in this podcast reflects the views and opinions of the hosts, and is intended for personal and not commercial use. We do not represent or endorse the accuracy or reliability of any opinion, statement or other information provided or distributed in these episodes. See omnystudio.com/listener for privacy information.
In this Episode we are talking about whether you should be the face of your Brand or not. Both will come with some Advantages, but it truly does depend on what your Long term goals are. Being the face isn't always good and being the face isn't always bad. You just have to know what your long term goals are.
In this 47th Episode of the Podcast we are talking about how much are you investing into the growth of yourself and also your business. Your Business is an Asset that you should be investing in in a Multitude of different ways. You could be Investing in marketing, Inventory, your team, your infrastructure and so much more. The Key is Literally to keep investing into things that will bring you back that desired return.
Join Nick Lamagna on The A Game Podcast with guest Nick Perry! Nick is a former personal trainer and serial entrepreneur turned successful full time real estate investor. He left a job with Indeed making over $250,000 a year with Indeed to jump into real estate investing full time now making that much PER MONTH! He is the founder and CEO of WantToSellNow and The 7 Figure Cartel helping investors scale their real estate business to 7 figures! Nick flips, wholesales and holds properties nationwide as well as makes money on big rig trucks and Ecomm! Topics this episode include: ✅ How to get started in wholesaling real estate ✅ How to wholesale properties nationwide ✅ What return to expect for inbound vs outbound marketing ✅ How to tell if a market is good to flip in ✅ How to sell properties all over the country at top dollar ✅ Ninja Hiring Tips! ➡️ MORE! See show notes for all the ways to connect with both Nicks! Need to borrow money for Real Estate? Email Morse@nationwidebcg.com and tell her The A Game Podcast sent you or look under affiliates by clicking here ~ Connect with Nick: https://7figurecartel.mykajabi.com/ Nick Perry on Instagram https://www.wanttosellnow.com/ Nick Perry on Facebook Jason Portnoy on Linkedin --- Connect with Nick Lamagna ☎️ 630.384.9443 www.NickNickNick.com Click Here for all social media links and podcast options Free Checklist On How To Add Value To Your Buyers Like what you hear? Leave a rating & review by clicking here
What could you do to make your website better, your ads stronger, and ultimately increase sales? Try one of these expert tips from an agency owner who's interviewed over 150 eCommerce founders and marketers. Chase Clymer is the host of the Honest Ecommerce podcast and also co-founder of the Electric Eye Agency. In this episode, we're talking about mistakes that eCommerce owners make with their website and advertising and how to make simple improvements to avoid them. Chase and I also discuss ideas for Black Friday/Cyber Monday marketing, user testing your website, and how to actually run A/B tests. Lastly, Chase shares his Brand Scaling Framework philosophy and the 3 KPI's he bases everything on. This is a great practical episode with expert tips and takeaways to implement today. Episode Highlights: 3:28 Why Chase started the Honest Ecommerce Podcast 4:53 Expert tips from 168 interviews with founders & marketers 10:02 How Chase went from punk rock band to eCommerce 11:44 The Brand Scaling Framework and how it works 14:27 3 KPIs the Brand Scaling Framework tracks 18:33 Simple, consistent improvements that lead to big improvements over time 19:23 Mistakes you're probably making on your website and expert tips on how to fix them 23:34 Why you need to be user testing your site 27:54 Reasonable testing windows for eComm brands based on volume 29:13 Exciting things that are working right now 29:52 Best features of Shopify online store 2.0 34:31 How to audit your Shopify apps purpose 37:19 Black Friday/ Cyber Monday expert tips Resources: Honest Ecommerce Podcast Electric Eye Agency Riverside Podcast Recording User Testing Conversion Crimes The Coalition @a_brawn on Twitter Review or subscribe on iTunes
There are a growing number of ecomm platforms you have to be on to grow shoe sales, but they all come with different data and content requirements, and systems making it a real headache to manage. In this episode we are joined by Syndic8 CEO Chris John who explains how brands must think about their data and how to use new technology to be on as many platforms as possible, as seamlessly as possible. If you want to grow eyes on your product and increase sales, give this episode a listen!
CryptoCurrency, BitCoin, DogeCoin, Ethereum these are all newer terms for a new form of currency that to be honest is now a major player in global finance and now a part of human culture. It is the first global non-governmental regulated currency in the history of the world, and it was made by the common people for the common people to keep the governments of the world out of our bank accounts. As an American myself and most of us have never experienced governments taking our money….well except for our taxes, and some of those taxes that you are paying, if you do some indepth research, you might not approve of, even if you are a good red blooded tax paying American. But, there are many governments in the world, even today that go right in and take peoples money from their bank accounts. It happened in Argentina in the 90's. And whether you know it or know, even the good ole USA plays with the value of the American dollar and how much you can spend with it on a regular basis. So you might not see that they're playing with our money, but they are, and they have for decades. This leads us to this newer phenomenon called CryptoCurrency. It is, we think and we hope, turning out to be a form of currency, with the idea that money exchanges can happen and the governments of the world have no idea they happened. You can hold wealth that you earned and those governments won't know about it unless you decide to tell them. Today on the podcast we have a friend of the show and Crypto expert who goes by Grebz. Gerbz has been holding Crypto pretty much since it formed about a decade ago. He even started a business that accepted only CryptoCurrency so he could get more of it. Gerbz is the founder of BitLift, a crypto eComm business with a crypto educational aspect, and he is the host of The BitLift Podcast. 04:10 What is CryptoCurrency & Who is Gerbz? 10:05 The Bitcoin White Paper 18:07 40 Year Return on Gold & Silver vs. 8 year Return on BitCoin 21:27 Why No One Knows Who Created Bitcoin 25:02 Other Coins Besides Bitcoin & Forks of Bitcoin 28:37 What is a CryptoCurrency Wallet? 29:47 How to Buy CryptoCurrency? 35:57 How Secure is CryptoCurrency? 44:32 Centralized vs Decentralized Crypto 46:37 What is Decentralized Finance? 49:02 What is a Stable Coin? 51:57 Gerbz Portfolio 55:07 NFT's Contact Info: Bitlift: https://bitlift.com/ Bitlift Podcast: https://podcasts.apple.com/us/podcast/the-bitlift-podcast/id1578627722 Subscribe to the Podcast:
Only a small fraction of businesses ever hit seven figures, and although it can be a little daunting, it's actually a little more pragmatic than you may think. Today's guest is no stranger to helping businesses grow and scale profitably, so I know you're going to want to grab a notebook or Ipad for this one. In this episode you're going to learn these three things and more. The most common problems DTC brands have and how to overcome themHow to continue to acquire customers profitably even when costs are rising through social media advertisingAnd step-by-step how to take your Ecomm brand to seven figures. All of that and more, enjoy! Ready to grow and scale your ecommerce business?
Lucas Walker is a serial entrepreneur having started three successful businesses in the software, eCommerce, and media spaces, working on bootstrapped and venture funded companies, there are just a handful of people with the experience he has. He has reviewed more than 10,000 eCommerce stores as a part of his work over the past couple of years. Lucas co-founded Venngage back in 2012. It's an infographic maker that was named as one of the top 25 startups in Canada by Linkedin in 2019. He launched TreatsHappen.com - a website selling natural dog treats. Sold into TJX, Amazon, independent and Big Box retail and founded hi eComm consulting agency, Rolled Up, and began advising on marketing and eCommerce, launched a B2B sales podcast. In addition to listening to the episode, you can watch a video of their discussion on our YouTube Channel. And be sure to subscribe to support the podcast! Be sure to follow Lucas on Social Media: LinkedIN: linkedin.com/in/walkerlucas/ LinkedIN: linkedin.com/company/rolled-up/about/ Twitter: twitter.com/WalkerLucas For general information about the podcast, send an email to email@example.com To follow Mitch and the podcast, go to linktr.ee/beinhakerlaw. You can subscribe and listen to episodes on Apple Podcasts, Google Podcasts, Amazon Music and most other directories. Please review us whenever possible and thanks for your continued support! Sponsorships and paid guest appearances are available. Connect with us by email or on social media. The Accidental Entrepreneur is brought to you by Beinhaker Law, a boutique business & estates legal practice in Clark, NJ. To learn about shared outside general counsel services and how to better protect your business, visit https://beinhakerlaw.com/fractional-gen-counsel/ Please support our affiliate sponsors (https://beinhakerlaw.com/podcast-affiliates/). Also be sure to visit our new podcast store (https://beinhakerlaw.com/podcast-store/) to purchase affiliate services, guest merchandise and even podcast merchandise. Yes, we have merch! Digital Accelerant - the digital business card that generates leads. Get a custom branded digital card with information and links to all your social media, email and other information. Text LAW to 21000 to connect with us and request more details. Fetch Internet. Fetch Pro is an app that creates a secure and high-speed mobile internet connection for laptops and desktop computers. Printify - the on-demand print shop to create your own merchandise without cost or the need to house inventory. The Accidental Entrepreneur is a trademark of Mitchell C. Beinhaker. Copyright 2018-2021. All rights reserved.
Shaahin Cheyene invented one of the biggest designer drugs of the 90's called Herbal Ecstasy when he was 15 & by the time he was 18 he sold over $350 million per year. Fast Forward a couple of years and by his 20's he sold over $1 Billion worth of product. Herbal Ecstasy was the nootropic pill that sparked the Smart Drug Movement & Shaahin Became King Of The Thrill Pill Cult and a very famous entrepreneur at a very young age. Later, down the line Shaahin invented digital vaporization & was the innovator behind the Vape and Vaporization Wave. Shaahin founded Vapir, the first publicly traded vaporizer company. He has sold over $350 million on Amazon & now he is now a leading eComm and Amazon expert helping people create recurring revenue using the Amazon platform. Shaahin is the author of the new book, ‘BILLION: How I Became King Of THe Thrill Pill Cult'. Chris Voss the former head of International Negotiations for the FBI said this about Shaahin's new book, "Shaahin embodies empathy and he demonstrates it in his approach to life, allowing both sides to experience a true, win-win If you can draw out others' aspirations, hopes and dreams for the future, you can demonstrate how you can affect change in others. In Shaahin's book ‘Billion' he shows you how he did it!" 04:00: Who is Shaahin Cheyene? 08:40: Getting the Idea to Sell Pills at Parties to Drug Dealers 18:00: What Was in These Magical Pills? 25:50: Producing the Magical Pills in the Early Days 28:15: Getting Offers From the Japanese Mafia 34:20: Creating Vaporization to Fix the Human Smoking Problem 37:52: The Early Days of Amazon 47:50: Dedicating 10 Years to Selling on Amazon 51:00: The Value of Becoming an Apprentice 54:10: Shaahin's High-Performance Tips Contact Info: Website: www.shaahincheyene.com
Ecomm for Alcohol Companies
We're back with Craig Dave Carbol and today we're going to really dig into his secrets about writing exceptional copy for eCommerce landing pages. Craig was with us last week. He has written for such well-known clients as Jon Benson and Mind Valley. But what really sets him apart are his accomplishments in eCommerce, where he has written for big brands in consumer markets like apparel, athletic gear and outdoor living. His copy has raked in more than $33 million in sales in the last year and a half. Craig has come up with a system for writing copy just like he's writing. The system is teachable, and it's called Cashvertorials™. He's told us about it today and walk through a promotion he did using this very renegade and very profitable form of copy. To get free access to Craig's course, go to: https://www.cashvertorials.com/Download.
Tom Worcester is a tremendous success story. Grit, determination, and the ability to pivot he has in spades. He started his eCommerce business lunchboxpacks.com in 2018 to cater to the festival and event-going crowd. He hustled and used in-person marketing at events to help his theft-proof hydration backpacks (think a camelback, but with security features). The products took off. Then the pandemic hit. No festivals. No in-person events. But Tom knew his customers still craved community. So he continued to build community and he helped build another business - Create with Carousel that helps eComm brands build great video content. Here's what we dive into: How to build community online for an ecomm brand in record time with a unifying topic How to positively create echo chambers for your brand What hooks you need to use to build community Creating incentives to grow your community 3 layers of a product to consider when you craft a video ad…most people only think about the first two layers How assuming you're wrong can help you get it right with video ads When and how to best use CTAs in your video ads
In the 35th Episode of the SWAV Podcast we are talking about the Direct To Consumer Business Model Vs. Wholesaling in your business and this is the Product Based Business as well. The Direct To Consumer Business Model has so many benefits compared to wholesale and It's a much more long term and Sustainable Option that you can take rather than Relying on getting in Stores for them to Sell Your Products.
After getting tired of anti-immigrant bullies as a teen, dropping out of high school, and sleeping in his van, Shaahin Cheyene rode the rave wave to making millions from his legal party drug Herbal Ecstasy. He tells Spanny all about it, plus how he moved on to trading emails with Jeff Bezos in the early days of Amazon and developing an actual version of the ”smart pill” from the movie ”Limitless”—after chatting about the notion with that film's star Bradley Cooper. Also, listen for Cheyene's offer to take one of his Amazon Mastery courses ($200 value) for free. … To support The Spaniard Show, please visit charliespaniard.com, where you can: Purchase books from my reading list. Purchase my two books - DRIVEN and Becoming the World's Toughest Lifelong Learner. Inquire about my speaking information. Sign up/sign your kids up for Spaniard School, my online school for students.
Positioning your brand correctly is the most powerful thing you can do to attract and retain customers. Effective copywriting is how you do it. My guest on this episode is none other than The Email Copywriter, Chris Orzechowski, and he's here to deliver massive value about copywriting, positioning, and marketing strategy. We talk about how to think about copywriting, ways to improve your emails, and different styles of email campaigns and flows. We go deep into positioning and ways to unlock advertising angles for your brand that are probably already inside your own head if you're passionate about your business and products. Chris is a member of the Coalition, our community of 250+ eComm founders, and recently did a training on How to Make Your Emails Irresistible. It's one of our most popular trainings so definitely check it out. If you're interested in joining the Coalition to access this training and more like it, sign up here. Episode Highlights: 4:08 How Chris became The Email Copywriter 4:54 Why Chris chose to focus on eCommerce copywriting 9:01 Where Chris's advertising inspiration comes from 11:36 Debunking the biggest misconception about email marketing - sending too many emails 15:18 Long form copy - why you should test it 19:28 Writing about your product with dimensionalized benefits 21:07 Levels of market sophistication and how to position yourself in your industry 24:21 Appealing to your market identity 26:26 Chris's favorite email testing opportunities 28:15 The process Chris uses to test copy 32:08 Copywriting that shifts people's mindset 33:17 Using your product knowledge to write inspiring copy 39:09 How to talk to your customers to inform your copywriting 40:49 The future of email marketing - what you should be thinking about 46:11 What's working right now in email marketing - things to test today 52:28 The new marketing copy opportunity - SMS 58:59 How to hire a copywriter Resources: Chris's Website Make Your Marketing Emails Irresistible Training Copychief.com The Coalition @a_brawn on Twitter Review or subscribe on iTunes
I'm a 20 year old degree apprentice, meaning I work full time as a software engineer and part-time completing university that is paid for. In my spare time I'm working on Ecom Pilot, a SaaS product research tool for dropshippers. We are currently pre-launch, and have been lucky enough to find some partners who are working on a complementary tool now raising a series A. I'm also working on Afiliatree, which is more of a bootstrapped effort at a social enterprise looking to do some good.
1st employee of Billbee in 2015, now Chief Revenue Officer and Managing Director / Co-CEO togethet with Founder Jan Krause.