Podcasts about marketing agency

Scott Dancy is the founder and CEO of Azuna, a fast-growing brand in the natural air freshener space. With a background in staffing, technology, and several entrepreneurial ventures, Scott started Azuna in Buffalo in 2019, scaling the business from hand-packaging orders to becoming the world's largest purchaser of tea tree oil and achieving significant success in both DTC and Amazon channels. In this episode of DTC Pod, Scott shares his journey of launching Azuna, from navigating supply chain challenges and product R&D to unlocking consistent growth and managing cash flow as order volumes soared. He covers the pivotal product decisions, strategies for boosting AOV, lessons from high-profile partnerships, and Azuna's approach to retail expansion. Scott also offers practical advice for founders on knowing their numbers, avoiding expensive mistakes, and building a team that's invested in the brand's success. Episode brought to you by Stord - 3PL for Commerce Episode brought to you by EMF Radar - Health Starts with EMF Safety in mind Interact with other DTC experts and access our monthly fireside chats with industry leaders on DTC Pod Slack. On this episode of DTC Pod, we cover: 1. Scott Dancy's entrepreneurial background and Azuna's origin story 2. Early-stage bootstrapping: packaging, fulfillment, and ad writing 3. Scaling operations: manufacturing, 3PLs, and hiring expert talent 4. Product and packaging strategy: sustainable materials, bundling, and raising AOV 5. Building a brand moat with proprietary tea tree oil sourcing 6. Subscription economics and customer retention strategies 7. Navigating cash flow, funding growth, and working with MCAs 8. Knowing key metrics: revenue, gross profit, AOV, and cash allocation 9. D2C vs Amazon vs retail channel strategy 10. In-house vs agency operations and pitfalls 11. Brand marketing and influencer partnerships 12. Lessons learned from sports and celebrity partnerships 13. Timing retail entry and optimizing product mix for channels 14. Importance of customer service and product quality 15. Entrepreneurial learnings: failures, details, and staying data-driven Timestamps 00:00 Scott Dancy's background and founding Azuna 03:05 The “aha moment”—tea tree oil product discovery 04:10 Early days of hand-packaging, first sales, COVID impact 05:36 Scaling up: building the team, manufacturing, growth in Buffalo 07:14 Transition to 3PL and challenges of scaling past $10M 08:10 Product development, bundling, and packaging strategy 10:05 Target audience and tea tree oil sourcing 13:41 Growth channels: Meta, Google, and influencer seeding 15:53 Subscription model economics and retention 19:03 Funding growth: inventory buys, cash flow, using Clearco 22:24 Data-driven decisions and knowing your numbers 26:25 Channel mix: Amazon, DTC, retail launch, pricing strategy 32:00 Learning from agency mistakes and shiny object syndrome 35:06 Retail timing, product mix, and learnings from entering stores 42:02 Brand partnerships: AKC, NFL, influencer marketing 46:44 Final lessons and what Scott would have done differently 47:50 Where to find Azuna and connect with Scott Show notes powered by Castmagic Past guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more.   Additional episodes you might like: • #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth • #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content • #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views • #219 JT Barnett: The TikTok Masterclass For Brands • #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook • ​​​​#243 Kian Golzari - Source & Develop Products Like The World's Best Brands ----- Have any questions about the show or topics you'd like us to explore further? Shoot us a DM; we'd love to hear from you. Want the weekly TL;DR of tips delivered to your mailbox? Check out our newsletter here. Projects the DTC Pod team is working on:DTCetc - all our favorite brands on the internetOlivea - the extra virgin olive oil & hydroxytyrosol supplementCastmagic - AI Workspace for Content Follow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTok Scott Dancy - CEO & Founder of AzunaBlaine Bolus - Co-Founder of CastmagicRamon Berrios - Co-Founder of Castmagic

In this episode of the New Jersey Business Podcast, Paul and Vanessa sit down with Eric Samson, founder of Group8A, to pull back the curtain on how marketing agencies really operate. Hiring an ad agency can either accelerate your growth or quietly drain your budget. Most business owners don't realize how agencies get paid, where misalignment begins, or how incentives can impact performance. In this conversation, Eric breaks down what every business owner needs to understand before signing a contract. Having been on the client side himself and experienced agency misalignment firsthand, Eric built his agency differently. Today, he shares the insights most entrepreneurs wish they had before spending on ads.

In this video you'll get the exact prompts, outreach scripts, pricing structure, website-build workflow and client onboarding system I use — demonstrated live using AI tools like Gemini and website builders like Replit/Ripplet, plus outsourcing via Fiverr and lead-generation through LinkedIn. I walk you step-by-step from choosing a niche to recruiting delivery staff and scaling to consistent profit.

John Horn is the CEO of StubGroup, a digital marketing agency and Google Premier Partner. StubGroup has generated over half a billion dollars in revenue for over 2,000 clients spanning many verticals, including ecommerce, lead generation, B2B, B2C, local services, SAAS, and more. John has taught marketing to over 100,000 students via online courses. The videos he creates through StubGroup's YouTube channel have received millions of views and have helped make StubGroup the #1 resource for fixing Google Ads suspensions.Connect with John here:https://www.linkedin.com/in/johnjhorn1/https://www.facebook.com/StubGroup/https://www.instagram.com/stubgroupadvertising/https://stubgroup.com

UNLOCK THE 13 SYSTEMS EVERY AGENCY OWNER NEEDS TO REACH 8 FIGURES:https://bit.ly/45oOnu3In this episode, Jordan Ross breaks down his unexpected move into acquiring a marketing agency, despite originally focusing on accounting firms. He shares what changed his thinking after conversations with private equity firms and how those insights reshaped his long-term strategy.Jordan explains why scale matters in mergers and acquisitions (M&A) and how agencies can dramatically increase their enterprise value by improving operational efficiency and profitability. A major theme of the conversation is the role of AI in modern agencies—not as a replacement for talent, but as a powerful lever to unlock margin, streamline workflows, and drive sustainable growth.The episode also dives into Jordan's acquisition thesis: partnering with agencies that are struggling to scale, acquiring equity, and using systems, AI, and operational improvements to turn them into highly profitable businesses. This is a must-listen for agency owners, operators, and digital marketing leaders thinking about exits, acquisitions, or scaling beyond founder-led growth.Chapters – The Unexpected Shift: Buying a Marketing Agency – Understanding M&A: Why Scale Drives Enterprise Value – Leveraging AI to Increase Profitability and EfficiencyTo learn more go to 8figureagency.co

In this episode, Nina and I are getting into the "Public vs. Private" debate when it comes to goal setting. We've all seen the quotes on Pinterest about "grinding in silence," but we've also seen the massive success of the "build in public" movement. So, which one is actually better for your sanity—and your success? We're talking about the "fear of being perceived," how to handle the "haters" (and the inner critic), and why you don't owe anyone a front-row seat to your journey before you're ready. If you've ever felt like your goals were too "soft" or "tender" to share with the internet, this conversation is for you. In this episode, we cover: The "Hater" Instinct: Why our first thought about sharing is often tied to judgment or jealousy. Protecting the Process: Why keeping a project to yourself for the first few months might be the best thing for your confidence. The Build-in-Public Pressure: Why "showing the messy middle" is popular right now, and why it's okay to opt out. The "Safe Outlets" Alternative: Finding the middle ground between a private diary and a public Instagram post. Discernment over "Shoulds": How to decide which goals need a community and which need a cocoon. Find us: Marketing Agency: lifegoalsmarketing.com Content Hub: lifegoalsmag.com Instagram: @itscoleylane @itsninasoon @lifegoalsmag

UNLOCK THE 13 SYSTEMS EVERY AGENCY OWNER NEEDS TO REACH 8 FIGURES:https://bit.ly/41Sm05NIn this episode, Jordan Ross sits down with Eddie Maalouf, founder of Bad Marketing, to unpack how he scaled his digital marketing agency from his mom's basement to $20M in revenue.Eddie breaks down the real challenges agency owners face when growing past the early stages — including hiring the right people, building systems that scale, and avoiding founder burnout. He shares how implementing a profit-sharing model transformed team performance, accountability, and retention, while allowing him to step back from day-to-day execution.The conversation also dives deep into personal branding as a growth lever, why most agencies struggle to attract top-tier talent, and why sustainable agency growth comes down to mastering two core acquisitions: talent and clients.This episode is a must-listen for:Digital marketing agency owners stuck at a growth ceilingFounders hiring their first leadership teamAgencies exploring profit sharing or incentive structuresOperators building long-term, scalable businesses⏱️ Podcast Chapters – From Zero to $20M: Eddie's Agency Origin Story – Building a Scalable Agency Structure – Profit Sharing, Talent Acquisition & Client GrowthEddie's LinkedIn - https://www.linkedin.com/in/eddie-maalouf/Eddie's website - http://www.badmarketing.com/home-liTo learn more go to 8figureagency.co

When you hire a marketing agency for your law firm, how do you know you're going to get real results? In this episode of Cut to the Chase: Podcast, host Gregg Goldfarb is joined by Florida patent attorney and author John Rizvi, widely known as The Patent Professor™ and The Law Firm Growth Professor™, to uncover the dirty secrets of legal marketing. From misleading metrics to branding mistakes that quietly drain budgets, John shares what most marketing agencies won't tell you. Starting with nothing more than a cell phone and a laptop in a spare bedroom, John built his intellectual property practice into an eight-figure firm with 60 employees. How? By cracking the code on branding, storytelling, and measurable marketing. In this candid conversation, John shares insights from his new book, "Dirty Secrets Marketing Agencies Use to Rip Lawyers Off". He explains why memorability beats logos, how niche branding actually works, and why "going viral" can be both a blessing and a trap. This episode is a must-listen for anyone trying to stand out in a crowded market, avoid costly marketing missteps, and build a brand that actually sticks. What to expect in this episode: Why most firms struggle with marketing (and where they go wrong) The branding strategy behind "The Patent Professor" and why names matter more than logos How split-testing and niche branding drive real client recall The risks and rewards of viral content and creative marketing Why authenticity and vulnerability outperform polished perfection The "dirty secrets" marketing agencies use, including vanity metrics and churn How to measure marketing success in dollars (not likes or views) The truth about AI in marketing and what it can (and can't) realistically do If you've ever questioned whether your marketing dollars are actually working, or wondered how some brands become unforgettable while others fade into the noise, this episode is for you!   Stay tuned for more updates, and don't miss our next deep dive on Cut to the Chase: Podcast with Gregg Goldfarb!   Subscribe, rate, review, and share this episode of the Cut to the Chase: Podcast!   Resources: Watch John rap live: https://www.youtube.com/watch?v=gkRLck8QrIw&feature=youtu.be  Watch John's music video: https://www.youtube.com/watch?v=jA2j5zsrKRI John Rizvi's Books: https://johnrizvi.com/#books  Listen to The Law Firm Growth Professor Podcast: https://podcasts.apple.com/au/podcast/the-law-firm-growth-professor-podcast/id1802916747  Get a FREE COPY of "If You Brand It, They Will Come" by John Rizvi: https://www.thelawfirmgrowthprofessor.com/john-rizvi---free-copy-of-book  The Patent Professor: https://thepatentprofessor.com  The Law Firm Growth Professor: https://www.thelawfirmgrowthprofessor.com  Connect with John Rizvi on LinkedIn: https://www.linkedin.com/in/floridapatentattorney    This episode was produced and brought to you by Reignite Media.

If you're feeling exhausted from juggling social media, this is for you. In this episode, I'm getting real about the "social media burnout" we've all felt. We're so used to Instagram and TikTok being our business lifelines, but what happens when you want to put the phone down? I'm sharing how I built a business and sold hundreds of courses without ever making Instagram my main priority. It's about moving away from being the "product" and moving toward being the "solution" people are actually searching for. If you've been looking for permission to stop scrolling and start scaling through SEO, Pinterest, and intentional email funnels, this one is for you. Let's talk about how to build a business that feels like a cozy, well-oiled machine rather than a 24/7 stage performance. In this episode, we cover: Why relying solely on free social platforms is a risky "pay to play" trap How a simple Pinterest-to-blog funnel drove course sales while I was offline The reason being "searchable" on Google is a total game-changer for your sanity How to bridge the gap between "old school" blogging and modern tools like ManyChat Creating an evergreen sales system that doesn't require you to be "on" all the time Find us: Marketing Agency: lifegoalsmarketing.com Content Hub: lifegoalsmag.com Free Training: The Cozy Girls Guide to Pinterest (Private Audio Podcast) Instagram: @itscoleylane @lifegoalsmag

Is AI coming for your marketing job? In this episode of Let's Talk Marketing with NDUB, Nathan Webster sits down with the "PDX Godfather of Marketing," Kent Lewis, to discuss the seismic shifts happening in the industry. After selling his agency and transitioning into a contract CMO role, Kent shares his unique perspective on why the "billable hour" is dying and how low-code apps and AI force multipliers are the future of scaling. Whether you're a college student, a seasoned agency pro, or a blue-collar entrepreneur, this episode provides a masterclass on staying relevant in a rapidly changing economy. Connect with Kent Lewis: Website: https://kentjlewis.com/ SEO and Branding via Thought Leadership: https://www.youtube.com/watch?v=vIpyVfiLXQ0 Next Northwest: https://nextnw.org/ Watch the full episode.  Watch the LTM Podcast Shorts playlist. Watch the The Entrepreneur Grind playlist. #ai #marketing #aicareeradvice

Are you feeling the pressure to have a "brand new you" this year, but you're still stuck in the same old skin? In this episode, Coley and Nina peel back the layers on the stories we tell ourselves. We're moving past the "New Year, New Me" clichés and getting into the messy reality of identity shifts. From the dance between masculine and feminine energies to the exhausting weight of people-pleasing, we ask the hard questions: Why do we feel the need to be understood by everyone? Is it okay to be the "sidekick" in a world obsessed with main characters? And how do we keep "breaking through" when the world keeps trying to make us small? If you've ever felt like you're "too much" and "not enough" at the same time, this honest, unpolished check-in is for you. We're embracing the cocoons, the hibernation, and the beautiful, inevitable evolution of who we're becoming. In this episode, we cover: Why "over-explaining" is the enemy of self-trust. The difference between "settling" and finding your natural gift as a supporter. How to handle the fear of adding more "noise" to the world. The 2026 vibe: Expansive energy and owning the room. Find us: Marketing Agency: lifegoalsmarketing.com Content Hub: lifegoalsmag.com Instagram: @itscoleylane @itsninasoon @lifegoalsmag

UNLOCK THE 13 SYSTEMS EVERY AGENCY OWNER NEEDS TO REACH 8 FIGURES:https://bit.ly/41Sm05NIn this episode, Jordan Ross sits down with Azim Nagree, Head of M&A at Herringbone, to break down how digital marketing agencies can scale, exit, and thrive through strategic acquisitions.They unpack how Herringbone evaluates agencies, why some founders choose to join a platform instead of selling outright, and what happens after an acquisition. Azim shares candid insights into the most common challenges agency owners face—burnout, growth ceilings, and operational complexity—and how the right M&A structure can unlock long-term upside instead of a short-term exit.The conversation also explores the future of agency platforms, including how AI will be integrated into agency operations, why specialisation by vertical matters, and what founders should be thinking about now if they want to be acquisition-ready in the next 12–36 months.This episode is a must-listen for:Digital marketing agency owners considering an exitFounders curious about roll-ups and platform modelsOperators thinking about AI, scale, and long-term leverage⏱ Podcast Chapters – Introduction to M&A in Digital Marketing – Herringbone's Focus and Acquisition Strategy – Why Agencies Choose to Join a Platform – What Happens After an Acquisition – The Team and Resources Behind the Platform – Long-Term Vision for Agency Platforms – The Role of AI in Agency Operations – Closing Thoughts and What's NextTo learn more go to 8figureagency.coAzim's LinkedIn: https://www.linkedin.com/in/azimnagree/Azim's company: https://www.herringbonedigital.com/

Behdad Jamshidi is the Founder of CJAM Marketing Connector, a company that is a matchmaker for clients and marketing agencies who need each other. In the past seven years, he has met with and assessed over 1000+ marketing agencies and vetted them down to a lean 100 preferred partners across all marketing niches. We talked about how not all marketing agencies are alike, how he became a marketing broker, what it takes to be a great business matchmaker, knowing when hiring a fractional CMO is a good idea, and examples of things he helps clients with. In addition, we discussed various marketing methods such as PPC and SEO, creative marketing such as branding and photography, app and web development, and the mindset required to successfully work with a marketing agency. Finally, we discussed questions you should ask a marketing agency before hiring them, red flags to look out for in the vetting process and using core values to build your company culture. You can follow and listen to the show on Apple Podcasts/iTunes, Spotify, Audible, Amazon, iHeart Radio, and at Success Profiles Radio | Live Internet Talk Radio | Best Shows Podcasts

I'm newly engaged, and catching you up on what I've been doing lately! Just a short little catch up episode for ya! Find us: Marketing Agency: lifegoalsmarketing.com Content Hub: lifegoalsmag.com Instagram: @itscoleylane @itsninasoon @lifegoalsmag

Hiring a marketing agency for your aesthetic or medical practice should drive growth, not create confusion. Too often, practice owners outsource marketing without clear goals, leadership, or performance oversight, leading to weak results, poor lead quality, and wasted marketing spend. In this episode of Shorr Solutions: The Podcast, Paige Hamilton and Ana Suarez explain how aesthetic practice owners should lead their marketing agencies for better results. They discuss marketing strategy alignment, goal setting, SEO and analytics tracking, lead conversion metrics, and how to manage marketing agencies to support profitability, patient acquisition, and long-term practice growth. ▶ Free Consult: Schedule your free 30-min consult with our expert, Jay Shorr, here: https://shorrsolutions.com/free-consult-new/

Clicks don't pay your bills, and vanity metrics don't build profit. In this episode, Leisa slices through the hype, the jargon, and the excuses to get honest about where marketing dollars actually go to die in medical aesthetics. She covers the red flags every clinic owner should watch for when vetting an agency, why the "just give it 90 days" line deserves a serious side-eye, and the 2026 marketing reality check that most practices aren't ready for.In the members-only portion, Leisa goes deep on the business-to-business referral framework that quietly outperforms flashy ad funnels, names the specific partnership categories winning in 2026, and delivers the hard truth about why no agency can save a practice that hasn't fixed its own systems first. If you're spending money on marketing of any kind, the Inner Circle deep dive could save you tens of thousands.Not a member yet? No worries! Just head over to ScalpelOfTruth.com and sign up today! Get the full episodes in your own private, personal podcast feed all while ensuring this show continues to grow and thrive! Thank you!ScalpelOfTruth.com • Join Club Bitchacho for full episodes today!Check out our MedSpa Workshops and Trainings and schedule a discovery call today

In the last year, three marketing agencies have asked Chris Cooper to buy them out—and dozens of others have disappeared.The average lifespan of a gym marketing agency is 18 months: They churn through gym owners, only to vanish, rebrand and repeat the cycle. In this episode of “Run a Profitable Gym,” Coop pulls back the curtain on why agencies keep failing, and then he lays out a better marketing plan for gym owners.He explains how agencies exploit gym owners who don't understand marketing and often provide low-quality leads or clients who are attracted by unsustainable offers.The solution? Stop renting your marketing and build systems you own.Chris describes four battle-tested marketing funnels that have been refined across thousands of gyms worldwide: referrals, organic social media, content and paid ads.These funnels feed each other, and once they're running, they're yours forever. You'll have a world-class structure that will outlast any agency.Dive deeper into your marketing systems with Two-Brain's free resources for gym owners, linked below.LinksBook a Call Referral Funnel Guide Organic Social Media Guide Content Marketing Guide Paid Ads Guide State of the Industry Report More Free Tools Gym Owners United 0:00 - Intro3:35 - Do you need more leads?7:15 - Problems with agency results10:24 - What works? The four funnels15:06 - Build your funnels with a mentor

UNLOCK THE 13 SYSTEMS EVERY AGENCY OWNER NEEDS TO REACH 8 FIGURES:https://bit.ly/41Sm05NIn this episode, Jordan Ross sits down with M&A leaders Matt Bodnar and Tom Shipley to unpack how digital marketing agencies can use mergers and acquisitions as a true force multiplier for growth. They discuss why agencies should operate like holding companies to boost valuation, how multiple expansion accelerates wealth creation by acquiring businesses at lower multiples and rolling them into a higher-multiple entity, and the foundational principles behind successful M&A—from resourcefulness and smart leverage to risk mitigation and the power of strong networks. Matt and Tom also break down the “Buy Then Build” playbook, sharing practical strategies for sourcing targets, structuring deals, and uncovering hidden value within smaller service businesses. The episode wraps with an inside look at DealCon, their upcoming event designed to help founders master deal sourcing, offer structuring, and acquisition-driven scaling. A must-listen for agency owners ready to grow beyond services and build scalable, acquisition-powered companies.Chapters:— Introduction: Why M&A Matters for Agency Growth— Understanding M&A Philosophy & Real Use Cases— The Power of Multiple Expansion— The M&A Playbook & DealCon Overview— Risk Mitigation & Smart Deal Structuring— Closing Thoughts & Where to Learn MoreTo learn more go to 8figureagency.coReach Tom @ tshipley.comReach Matt @ mattbodnar.com

Why should healthcare organizations prioritize specialist agencies—and what can they borrow from specialization to grow faster themselves? In this week's podcast, I sit down with Corey Quinn, President & CEO at Corey Quinn, Inc. to explore why specialization is more than a preference—it's a practical strategy for reducing risk, accelerating results, and building durable marketing partnerships in healthcare.

In this episode of the podcast, I interview business coach Helen Ebden, creator of the Take 15 system. Helen shares her journey from burnout as a business owner to developing a science-backed, 15-minute morning routine that helps entrepreneurs manage energy, prioritize tasks, and reduce overwhelm. The conversation explores practical strategies like mind mapping, gratitude, and realistic time assessment to boost productivity and well-being. Helen emphasizes the importance of mental fitness and emotional core strength, offering actionable tips for listeners to create balance and enjoy their work and life more fully.Helen Ebdon is a productivity and time management expert, keen to show you how to get so much more out of your day. As the former director of two Graphic Design and Marketing Agencies for over 17 years, Helen understands firsthand the challenges we all face in achieving our goals. Now, 17 years into her consulting business, Helen works with business owners and executives, just like you, to help them manage their workload and avoid feeling overwhelmed. 
Helen does this through her life-changing Take15 time-management program. She'll show you how to reconnect with your business and stop the endless juggle, using a simple 15 min process that empowers you to take control of your day and give you peace of mind. Helen harnesses her natural organisational skills to deliver individualised support for people who secretly feel stuck. Ultimately, she will inspire you to fall in love with your work again. Connect with Helen!Website: https://www.helenebdon.com.au
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Chris Hogan sits down with Daniel Willis, Chairman and CEO of Claxon agency, to tackle the real challenges facing agencies today—from shrinking budgets to the AI revolution.The State of Agency LandDan doesn't sugarcoat it: times are tough. Marketing budgets have shrunk to 30-40% of what they were just two years ago, yet boards still expect the same level of growth. The result? Agencies are doing more work for less money, margins are being squeezed, and more agencies are closing their doors than he's seen in his seven years in the industry.AI: Threat or Opportunity?Both Chris and Dan believe AI is a game-changer, but not in the way many fear. Dan's philosophy is simple: "AI won't replace agencies, but agencies that use AI will replace agencies that don't." The key? Let humans do the creative thinking and ideation, then use AI as a tool to execute those ideas more efficiently. Claxon has been using AI to create campaigns for $20-30K that would've cost $80-150K traditionally—properly democratising high-quality creative work.Beyond the Business: Wisdom for FoundersThe conversation goes deep into what it takes to scale successfully:Advisory boards over business coaches: Dan's not shy about his views here—he reckons most business coaches are a waste of money. Instead, he strongly advocates for building an advisory board of experienced people who genuinely want to give back. Claxon had a six-person advisory board when it had only four staff.Mental health matters: Both blokes open up about their struggles. Dan shares his battle with severe anxiety and panic attacks that led to some dark times, whilst Chris talks about his own challenges with depression. Their message? Sort your mental health first, because without it, nothing else matters.The power of silence: Dan champions taking time away from constant input—no podcasts, no music, just thinking time. Like fasting gives your body time to heal, mental quiet time lets your brain solve problems it couldn't tackle when distracted.Knowing your strengths: Dan's candid about not being the best operator—his strengths are relationships, vision, and commercial strategy. The lesson? Hire people who are brilliant at what you're not.The Bottom LineDespite the challenges, both Chris and Dan reckon it's an incredibly exciting time to be in the agency game. Good humans and great agencies are more important now than ever. The key is embracing change, using AI as a tool (not a replacement), and, most importantly, doing it together rather than competing.Agencies aren't going anywhere—they're just evolving.

The new year reset might not be resetting yet and that is okay. We reflect on January expectations, creative ruts, habit shifts, and why new beginnings often look way less polished than we imagine. An imperfect, honest check-in on starting the year without having it all figured out. Find us: Marketing Agency: lifegoalsmarketing.com Content Hub: lifegoalsmag.com Instagram: @itscoleylane @itsninasoon @lifegoalsmag

This episode is a real-time look at how I'm currently mapping out my weeks as an agency owner. I'm sharing what I'm testing, what's helping, and what I'm still figuring out as I try to build a week that feels supportive instead of overwhelming. The focus right now is designing Monday through Thursday with intention so Fridays can stay off, without guilt or catch-up work. I walk through how I use Sundays for pre-decisions, protect my mornings for creative work, batch calls and people-facing tasks, and hold one day for deep client work. Nothing is finalized. This is simply what's working in this season. If you're also reworking your schedule and learning as you go, this episode is for you. Find us: Marketing Agency: lifegoalsmarketing.com Content Hub: lifegoalsmag.com Instagram: @itscoleylane @itsninasoon @lifegoalsmag

Kyle Hosick spent 25 years building a successful agency business. Referral-only. No ads. No hype.Then he did something most operators never do.He stopped hiding his side projects and went all in on building a brand in public.In this episode, Kyle breaks down the real path from agency stability to New York Fashion Week, and what actually changed when he removed fear and stopped playing defense.We get into:Why “being more yourself” can be the ultimate growth strategyHow Kyle uses a “25 right decisions in the right order” framework to build momentumWhen patience is a competitive advantage (and when speed still matters)How he views AI as leverage without turning everything into generic slopWhat it takes to get into retail, manufacture overseas, and prepare for celebrity seedingHow a strong operator plus a strong distribution partner can sell out a cohort fastThis is not a pivot story.It's an expansion story about conviction, restraint, and stacking the right decisions in the right order.The ArenaThe Arena is a private Skool community for SaaS founders who are actively building and selling. I share real-time decisions, experiments, and assets as I use them while growing a bootstrapped SaaS.No theory. No polish. Just execution.Learn more at: https://www.skool.com/the-arena/Chapters / Timestamps00:00 Why Kyle feels “on a run”02:00 The hidden cost of playing it safe as an agency owner05:00 25 years of agency lessons that still matter08:45 The fear of public failure and what changed12:30 The Revenue Brand spark and acting fast17:00 Patience as a competitive advantage22:00 AI, leverage, and staying human27:00 Building a premium brand without rushing sales32:00 Manufacturing decisions and quality control37:00 Retail traction and brand credibility42:00 Getting invited to New York Fashion Week47:00 Why most runs end early52:00 Kyle's billboard message to founders

Send us a textCan you build a multi-million dollar marketing agency without burning out — while raising kids? In this episode, Jen interviews Kym Asana, founder of Always On Digital, about the real-life systems behind her agency's growth: flexible team schedules, trust-based management, smart hiring decisions, and the mindset shift that helps you scale beyond “it all depends on me.”You'll hear how Kym went from NYC advertising to building a woman-owned agency on her own terms, plus the #1 marketing mistake she sees businesses make when they want results fast.ALL THE LINKS MENTIONED: https://jenvazquez.com/build-a-7-figure-marketing-agency-without-burnout-with-kym-insanaTransform your service-based business with valuable insights and actionable strategies on how to find, attract, and book your ideal clients at our marketing summit.https://creativemarketingsummit.com FREE Marketing Summit: https://creativemarketingsummit.com

The underground content system that works in nap time and pays like a full-time salary EPISODE SUMMARY This episode explores how busy parents can leverage their limited evening hours (as little as 73 minutes) to build profitable AI content agencies generating $5,000+ monthly without employees or office overhead. Host Tracy Brinkmann reveals the exact system working for parents right now, including the three-tool foundation, service packaging strategies, and the Weekend Launch Method to land your first $500 client in 72 hours. TIMESTAMPS & KEY INSIGHTS 00:00 The 73-Minute Parent Revolution 01:05 Episode Overview 02:05 Controversial Truth 02:45 Success Story 05:10 Three-Tool Foundation 07:40 Service Package Framework 08:30 Weekend Launch Method 09:55 Scaling System 11:15 Pricing Psychology 13:40 The Bigger Picture 16:20 Whiskered Wisdom STRATEGIES SHARED The Three-Tool AI Content Stack Content Creation: ChatGPT Plus for all written content Visual Design: Canva Pro for graphics and templates Automation: Blotato for publishing and client management Service Packaging Strategy Tiered pricing model with clear value propositions Monthly recurring revenue focus Scalable deliverables that don't require constant manual work Weekend Launch Method Friday: Research and identify prospects Saturday: Create proof-of-concept content Sunday: Outreach with value-first approach Scaling Without Burnout Batch content creation using AI Automated publishing schedules Single dashboard client management Evening/weekend work schedule RESOURCES MENTIONED Essential Tools ChatGPT Plus ($20/month) - Content creation Canva Pro ($15/month) - Visual design Blotato.com ($29/month) - Publishing automation Newsletter & Community AI Escape Plan Newsletter - DarkHorseSchooling.com Practical AI strategies for parent entrepreneurs Family-time-protecting side hustle systems Pricing Packages Content Starter: $1,500/month Content Pro: $2,500/month Content Authority: $4,000/month ACTION STEPS TO TAKE Immediate Actions (This Week) Research Local Businesses: Identify 10 businesses with poor social media presence Set Up Tools: Get ChatGPT Plus, Canva Pro accounts Create Sample Content: Make 3 social media posts for one business Practice Pitch: Develop your value proposition statement Short-Term Goals (Next 30 Days) Launch Weekend Method: Execute the 72-hour client acquisition process Refine Service Packages: Finalize your three-tier offering structure Build Content Templates: Create reusable frameworks for efficiency Test Blotato.com: Explore automation platform capabilities Long-Term Vision (3-6 Months) Scale to $5K Monthly: Acquire 3-4 clients at different package levels Systematize Operations: Full automation of content creation and publishing Expand Service Area: Consider additional local markets or service types Build Referral System: Leverage satisfied clients for growth CALL TO ACTION SECTIONS Sign up for the AI Escape Plan newsletter at DarkHorseInsider.com - your roadmap to more money, more freedom, and more of what truly matters.  

In this episode the hosts break down a $4.3M SBA‑eligible niche digital marketing agency serving legal clients, exploring its strong growth, high margins, client retainer model, and the risks around leverage and industry uncertainty.Business Listing – https://quietlight.com/listings/15442269/Welcome to Acquisitions Anonymous – the #1 podcast for small business M&A. Every week, we break down businesses for sale and talk about buying, operating, and growing them.

In this episode the hosts break down a $4.3M SBA‑eligible niche digital marketing agency serving legal clients, exploring its strong growth, high margins, client retainer model, and the risks around leverage and industry uncertainty.Business Listing – https://quietlight.com/listings/15442269/Welcome to Acquisitions Anonymous – the #1 podcast for small business M&A. Every week, we break down businesses for sale and talk about buying, operating, and growing them.

Want to Start or Grow a Successful Business? Schedule a FREE 13-Point Assessment with Clay Clark Today At: www.ThrivetimeShow.com   Join Clay Clark's Thrivetime Show Business Workshop!!! Learn Branding, Marketing, SEO, Sales, Workflow Design, Accounting & More. **Request Tickets & See Testimonials At: www.ThrivetimeShow.com  **Request Tickets Via Text At (918) 851-0102   See the Thousands of Success Stories and Millionaires That Clay Clark Has Helped to Produce HERE: https://www.thrivetimeshow.com/testimonials/ Download A Millionaire's Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE: www.ThrivetimeShow.com/Millionaire   See Thousands of Case Studies Today HERE: www.thrivetimeshow.com/does-it-work/  

In this episode, Erik Huberman, founder and CEO of Hawke Media, discusses his journey in building a successful marketing agency focused on challenger brands. He shares insights on the marketing landscape for small to medium-sized businesses (SMBs), the importance of choosing the right clients, and how to leverage AI in marketing strategies. Eric also provides his perspective on current market trends and the economic environment, emphasizing the need for businesses to adapt and thrive in a competitive landscape.Chapters00:00 Introduction to Erik Huberman and Hawke Media02:21 The Evolution of Hawke Media and Its Niche07:15 Choosing Clients and Building Relationships11:29 Marketing Strategies and the Role of AI22:11 Current Market Trends and Predictions for E-commerce25:25 Closing Thoughts and Shameless Plug

UNLOCK THE 13 SYSTEMS EVERY AGENCY OWNER NEEDS TO REACH 8 FIGURES:https://bit.ly/41Sm05NIn this episode, Jordan Ross sits down with Mark Mei, founder of DAHAS Digital, to break down one of the hardest challenges in scaling an agency — maintaining quality while growing fast.They unpack why quality tends to drop as agencies expand, how leaders can structure workflows for accountability, and what systems help ensure client satisfaction at scale. Mark shares how his team at DAHAS Digital uses layered QA checks, feedback loops, and clear ownership across each stage of client work to maintain excellence without slowing down growth.Whether you're leading a 5-person boutique or managing a 50-person team, this episode gives you a roadmap for building operational resilience without losing creative edge or client trust.

We are officially in New Year planning mode, and this episode is all about choosing a Word of the Year that actually means something to you. In this conversation, Nina and I walk through the real, messy process of landing on a word. We talk about refinement, self loyalty, inner peace, and release, and how those words show up in work, health, nervous system regulation, and everyday life. This is not a perfectly packaged goal-setting episode. It is honest reflection, coaching in real time, and naming patterns that a lot of us repeat without realizing it. The Mirror GPT I mentioned (affiliate link) Find us: Marketing Agency: lifegoalsmarketing.com Content Hub: lifegoalsmag.com Instagram: @itscoleylane @itsninasoon @lifegoalsmag

Every big agency has a CFO but what does a CFO really do? When do you need one?We sit down with Jody Grunden, a virtual CFO for creative and marketing agencies to explain in detail.Jody has been a fractional CFO for business and agencies for over 20 years. We sit down and talk to him to learn why an agency might want a CFO and the difference between a fractional one versus an internal one.Jody talks about the "messy" range between $1.5m and $5m where operations and finances start breaking for most agencies and how to get through it.We also press him on tips and strategies agencies can start doing today to avoid the chaos of hitting that range and falling into plummeting profitability as most agencies begin to scale.-----Find Jody online:https://www.linkedin.com/in/jodygrundenhttps://anderscpa.com/Email Jody at:jgrunden@anderscpa.com-----JOIN THE FREE DISCORDhttps://discord.gg/uvHRRRFVRDOur recommended agency tools:everbrospodcast.com/recommended-tools/----------------------------------⭐⭐⭐⭐⭐As always, if you enjoyed this episode or this podcast in general and want to leave us a review or rating, head over to Apple and let us know what you like! It helps us get found and motivates us to keep producing this free content.----------------------------------Want to connect with us? Reach out to us on the everbrospodcast.com website, subscribe to us on YouTube, or connect with us on socials:YouTube: @agencygrowthpodcastTwitter/X: @theagency_uLinkedIn: linkedin.com/company/agencypodcastFacebook: facebook.com/theagencyuInstagram: @theagencyuReddit: r/agency & u/JakeHundleyTikTok: @agency.u

Ian Jones (@iansjones) is a Pittsburgh-based commercial photographer and creative strategist known for crafting bold, story-driven visuals for brands and businesses, with a focus on content that connects, performs, and stands out.Expect to Learn: How to tactfully ask potential clients about their current marketing effortsThe importance of educating clients about what they're missing from or overpaying to social/marketing agenciesHow to create mock-up ads or showcase relevant portfolio work that demonstrates your capabilitiesHow being a local creator can give you an edge over large marketing agenciesHow explaining your process can help win over clients who may feel jaded by previous experiences.Ian's Website: https://www.isjdesigns.com/Sponsors:Thanks to WhiteWall for being our lead sponsor this episode! They're the top choice for photographers who want the highest-quality prints! Use the code TPM2025 at checkout for 15% off: https://www.whitewall.com/Our Links:Join our subreddit where you can share stories and ask questions:https://www.reddit.com/r/photographermindset/Subscribe to TPM's Youtube page and watch full length episodes: https://www.youtube.com/thephotographermindset/Make a donation via PayPal for any amount you feel is equal to the value you receive from our podcast episodes! Donations help with the fees related to hosting the show: https://paypal.me/podcasttpm?country.x=CA&locale.x=en_USThanks for listening!Go get shooting, go get editing, and stay focused.@sethmacey@mantis_photography@thephotographermindsetSupport the show

2025 was a blur. So much happened!In the last community episode of 2025 Kristina is joined by The Social Snippet team to debrief their top 10 wins of the year, some of the biggest lessons they learned and hardest pivots they faced. They are still less than 5 years into business and they still see so much change, and so many lessons, every year!Come along as they go over the good, the bad and the awesome from 2025.Tune in for: Why they now view their website as a top marketing asset.The evolution of The Social Snippet marketing funnel.How content sprints are changing the game for clients.What it took to build a dream team (hint: it's more than a vibe check!)Why the High Vibe Women community exploded in 2025—and what's next!The “surprise” impact of Threads, podcasting growth, and leaning into your intuition.How they finally found alignment by saying no more oftenThe word each of them is taking into 2026 (and the one they're leaving behind)The Social Snippet team is making their way through the messy middle of building a business and they are coming off their best year ever! Tune in and learn from their journey.Mentioned in Episode:Find Your Next Bestseller on Faire and get 10% off with the code ‘HIGHVIBE10'Join the High Vibe Women Online CommunityTake Our Social Media QuizWork with The Social Snippet!Join the Weekly SnippetSend me a text!Support the showFor Your Information: • Host your podcast on Buzzsprout! •Join The High Vibe Women Online Community! • Join our favourite scheduling platform Later • FLODESK Affiliate Code | 25% off your first year! Don't forget to come say hi to us on Instagram @thesocialsnippet, join the Weekly Snippet or follow us on any social media platform! Website . Instagram . Facebook . Linkedin

Are you getting the most out of your agency? Do you think your agency is the best choice for you? In this episode, LAWsome co-hosts Tanner Jones and Matt Smyers sit down with the CEO at Agency Management Institute (aka AMI), Drew McLellan, to chat about the best ways to get the most out of your agency and how to know you have the right one.  Drew was approached by his professor at his college and was hired as a contract copywriter for an agency. Later, he opened his own agency but realized he didn't know how to run it. He hired a consultant, and ten years later, he bought them out and grew his company to what AMI is today.  Drew uses the metaphor of a marriage to understand the relationship between an agency and a client. In order to get the most out of your agency, you must create a cohesive relationship that can grow. Don't wonder if you've been making the right decisions with your agency; listen to the latest LAWsome episode today so you can be confident in them with the expertise Drew shares with us.  You can connect with Drew on his Website and on his LinkedIn. TLDR: In this episode, you will learn about The importance of having the right agency How to find the right agency Improving your relationship with your agency so that you both can work together for the betterment of your law firm

In this end-of-year recap episode, I break down one of the most intense and defining years of my life and business.I cover the lessons learned from losing my home, what that experience forced me to reevaluate about life and business, and why it accelerated a full rebrand of our agency into what we believe will become the world's leading AI consulting firm for agencies.I also share early details about our 2026 live event, what it's designed to solve for agency owners, and why the next phase of agency growth will be driven by AI, systems, and leverage—not more people, more clients, or more chaos.This episode is about resilience, reinvention, and where agencies must evolve next.What We Cover in This EpisodeMy honest end-of-year business and life recapWhat losing my home taught me about risk, leverage, and prioritiesWhy adversity forced a faster, clearer rebrandThe decision to reposition into AI consulting for agenciesHow AI will change agency operations, margins, and team structureWhy most agencies will fall behind in the next 12–24 monthsThe vision and intent behind our 2026 live eventWhat agency owners actually need now (and what they don't)Building a business that survives chaos, shocks, and volatility

Would you like access to our advanced agency training for FREE? https://www.agencymastery360.com/training Are you thinking about expanding your agency through acquisitions? Buying another firm can be one of the fastest ways to scale, but only if you choose the right partners and nail the cultural fit. Otherwise, growth can quickly turn into chaos. Today's featured guest has been through five acquisitions, each one teaching her a different (and sometimes painful) lesson about what truly makes a merger succeed. In this episode, she opens up about her biggest acquisition missteps, the cultural mismatches that nearly derailed integrations, forecasting errors she didn't see coming, and the identity challenges that arise when two teams collide. Kimberly Eberl is the Founder and CEO of The Motion Agency, a full service marketing and communications shop with offices in Chicago, Cincinnati, and Nashville. While the agency offers everything from creative to content, it is unusually strong in public relations with roughly 20 PR pros on staff. Kimberly has completed five acquisitions, navigated the cultural and financial highs and lows of M&A, and grown Motion into one of the most respected independent agencies in the Chicago market. In this episode, we'll discuss: When acquisitions help agencies scale—and when they backfire. Lessons learned from five agency acquisitions. Why agency owners often misjudge valuation and earnouts. Subscribe Apple | Spotify | iHeart Radio Sponsors and Resources This episode is brought to you by Wix Studio: If you're leveling up your team and your client experience, your site builder should keep up too. That's why successful agencies use Wix Studio — built to adapt the way your agency does: AI-powered site mapping, responsive design, flexible workflows, and scalable CMS tools so you spend less on plugins and more on growth. Ready to design faster and smarter? Go to wix.com/studio to get started. From Fired Account Director to Agency Founder Kimberly jokes that she is one of those founders who got fired into entrepreneurship. At her previous agency, the account director role was undefined and impossible to succeed in. The revolving door should have been a clue. She lasted a year before being let go and scrambling to figure out her next move. With no grand plan, she fell into freelancing in 2006. The economy was healthy. The demand came fast. And pretty quickly she reached that moment every accidental agency owner hits. Either say no to work or hire help. She chose to hire. That early decision set the tone for the next decade. Instead of trying to do it all herself, she leaned into building a team and letting the business grow past her personal capacity. Outgrowing a Single-Service Model: Moving Beyond One Specialty Kimberly started as a PR pro. That focus worked for a while, but eventually she noticed how much money she was leaving on the table. Clients wanted websites, creative, content, and she was constantly referring the work away. The big shift happened when she decided to expand beyond PR and bring more capabilities in-house. This meant hiring outside her comfort zone and learning how to oversee work she could not personally do. That decision opened the door to real growth. Many agency owners get stuck right there. They stay in their one specialty because it is safe. Kimberly pushed through that discomfort and built a service mix clients actually wanted. The Reality of Acquiring Another Agency: Lessons from 5 Acquisitions Kimberly opted to add these new services through acquisitions. So far, she has completed five and every one had a different lesson. Her first major acquisition was bold. She bought an agency twice the size of her own. Financially and emotionally, it was a lot. Looking back, she admits she may not do a deal that large again, especially in a specialty she did not personally understand. But she also learned that size does not determine complexity. A one-person agency with contractors had just as many integration headaches as a larger shop. What mattered most was agency culture. Some deals looked perfect on paper but fell apart because the values, expectations, and behaviors did not align. One deal in particular was financially great and culturally awful. She kept one client from that acquisition. Another deal was financially terrible but culturally perfect. Years later, most of those staff members are still with her. Her biggest warning: never ignore cultural red flags during the courting phase. Take time to hang out with the sellers, how they operate, and experience their company's culture. Go to dinner, Travel together. You'll notice small behaviors (snapping over minor problems, chronic lateness, lack of transparency) that won't disappear after the contract is signed. Valuation Mistakes That Kill Good Deals Kimberly also dove into how she approaches valuations and why so many sellers get this part wrong. She focuses on future performance, realistic forecasts, and removing costs that will not continue after the sale. She also pushes back on inflated projections. If an owner claims revenue will double, the earnout should reflect that. Big promises are fine, but they should come with big accountability. One agency she walked away from wanted a valuation equal to twice their gross revenue. They were using cash-based accounting and ignoring profitability. It was an immediate red flag. Kimberly's advice to owners is simple. Build a business that is sellable even if you never plan to sell. Get your financials clean. Use accrual accounting. And be realistic about your numbers. Leadership, Loyalty, and the Hardest Skill — Letting Go As the agency scaled, leadership challenges became just as complex as financial ones. Kimberly admits she is confused about why she is the largest woman-owned agency in Chicago at only seventy people. She is proud of the title, but she wonders why more women are not reaching similar scale. There are no differences in capability, but many female founders still hit a ceiling often tied to loyalty, delegation, or difficulty letting people go. Some owners, especially women, treat their team like family and struggle to make hard decisions around performance. She admitted she has been loyal to a fault at times and is working on finding a healthy balance. Agencies function more like all star sports teams. The roster changes every year. People get promoted, moved, or sometimes released. That does not mean you failed. It means you are adapting so the team as a whole can win. Kimberly is even working on building hobbies outside her agency because she noticed how much of her identity was tied to work. It is a relatable struggle for founders who have poured years into their companies. AI Changes the Work, Not the Need for Agencies Let's be clear, agencies are not going away because of AI. Kimberly certainly doesn't believe that. She treats AI like an intern. Helpful. Fast. But still needing quality control, creativity, and leadership. Clients still want real relationships. They want someone who understands context and nuance. Agencies serving tech-savvy individuals will feel churn from AI, but agencies serving plumbers, service-based businesses, and non marketers will be fine. These clients want to stay in their lane and hire experts for everything else. Marketing evolves, but agencies survive because the business model adapts. Do You Want to Transform Your Agency from a Liability to an Asset? Looking to dig deeper into your agency's potential? Check out our Agency Blueprint. Designed for agency owners like you, our Agency Blueprint helps you uncover growth opportunities, tackle obstacles, and craft a customized blueprint for your agency's success.

UNLOCK THE 13 SYSTEMS EVERY AGENCY OWNER NEEDS TO REACH 8 FIGURES:https://bit.ly/41Sm05NIn this episode, Jordan Ross dives into the transformative role of AI in determining company valuation, especially for marketing agencies. Drawing on insights from a leading M&A broker, Jordan explains why agencies without AI capabilities risk lower market value and how technology is reshaping mergers and acquisitions in the marketing sector.Key topics include the impact of AI on profit margins, client list valuation, investor interest, and M&A activity. If you own or plan to sell a marketing agency, understanding AI isn't optional—it's critical for growth and exit strategies.⏱ Chapters: – Introduction to AI in Agency Operations – The Importance of AI for Business Valuation – How AI Affects Profit Margins – M&A Brokers' Perspective on AI Capabilities – The Role of Client Lists in Acquisitions – Future Trends in Marketing Agency Valuation – AI as a Must-Have for Growth and Exit StrategiesTo learn more go to 8figureagency.co

Before you hire a marketing agency you must listen to THIS...-----Hosted by Derek VidellLearn How to Run Profitable Facebook Ads Yourself: socialbamboo.com/30 (free call) social bamboo.com/5roas (free course) socialbamboo.com/dwy (paid program) I have DWY and DFY Meta Ads services available. Book a free call to start. Build a Perfectly Trained AI Chatbot: https://pro-bots.ai/trial (free course + 14 day software trial)Instagram | YouTube | SocialBamboo.com

In this episode, Shannon sits down with Dawni Baxter — founder of a boutique marketing agency and a multi-passionate entrepreneur leading the movement in ethical, human-first marketing. Dawni brings a refreshing perspective to an industry filled with noise, inflated promises, and confusing pricing structures. Together, Shannon and Dawni dive into: ✨ How to navigate marketing relationships with confidence ✨ Why transparency and trust are the backbone of ethical marketing ✨ What to look for (and avoid) when hiring a marketing agency or contractor ✨ The power of outsourcing — even when it feels uncomfortable ✨ Why real marketing results require time, patience, and accurate data ✨ How fractional marketing directors provide expert support without bloated retainers Dawni shares why she helped develop the first global regulation for social media managers in the UK, and how her agency champions organic reach and integrity over pushy sales strategies. This conversation is a must-listen for any entrepreneur — especially solo retreat leaders — who wants to grow sustainably, avoid costly marketing mistakes, and build relationships rooted in alignment and trust. Key Takeaways Ethical marketing is about humans first, not hustle culture. Due diligence is essential — marketing professionals are great at marketing themselves. Trust your instincts: if a partner feels off, overpriced, or vague, walk away. There is no standardized pricing in marketing — and that's exactly why transparency matters. Fractional marketing directors are a powerful option for small businesses who need strategy without full-time overhead. Outsourcing is uncomfortable — but it's one of the fastest ways to grow as a founder. Real marketing results come from consistent data over 12–18 months… not overnight "miracles." Quick exits from misaligned relationships often save you more time and money than sticking it out. Listen to This Episode If You: Want to better understand Tantra from a grounded, professional lens. Are interested in how men can contribute meaningfully in the retreat space. Need inspiration for creating safer, more inclusive, and more profitable retreats. Are a retreat leader looking to blend purpose and profit without compromising integrity. About Dawni Baxter: Dawn Baxter is a Social Media and selling guru. Multi Business owner including Beyond the Dawn Digital LTD a full house digital marketing brand & agency. Dawn is passionate about helping female entrepreneurs build sustainable brands, community and sales using social media as a connection tool. A leading UK female entrepreneur in digital business systems and strategy, social media, sales and audience growth. Dawn successfully builds digital business models that increase income, and can be actioned both remotely and around the important things in your life, like children, friends and loved ones. Dawn has had careers in sales, customer service, buying & merchandising sector and corporate retail within some of the biggest luxury brands in the UK In 2020 her offers of coaching and training in all areas to service and product based businesses alike helped self employed and SME's to navigate through the Covid Crisis and get their offerings in the digital space. Many made more income than with their previous business model. She has a passion to support small business and the entrepreneurial spirit and inspire people to try the careers that can make them truly happy. Dawn believes in personal growth and has put herself through numerous trainings in graphic design, digital marketing, Coaching and Positive Psychology to be able to pursue her dreams and is always constantly learning and upscaling. She is warm and inclusive and wants to make the world a pretty place. Connect with Dawni: www.beyondthedawndigital.com    The Retreat Leaders Podcast Resources and Links: Learn to Host Retreats Join our private Facebook Group Top 5 Marketing Tools Free Guide Get your legal docs for retreats Join Shannon in Denver at the Retreat Industry Forum  Join our LinkedIn Group Apply to be a guest on our show   Thanks for tuning into the Retreat Leaders Podcast. Remember to subscribe for more insightful episodes, and visit our website for additional resources. Let's create a vibrant retreat community together!   Subscribe:  Apple Podcast | Google Podcast | Spotify ---------- TIMESTAMPS Dawni's Background & Ethical Marketing (00:01:20) Dawni shares her multi-passionate journey, agency's human-first approach, and creating the first regulation for social media managers. Changing Perceptions of Marketing Agencies (00:02:40) Discussion on negative perceptions of marketing, ethical standards, and the agency's quality standard. Misconceptions About Marketing Agencies (00:04:52) Shannon and Dawni address common fears: high costs, unclear returns, and the importance of organic reach. Due Diligence & Evaluating Agencies (00:05:51) Dawni explains why skepticism is healthy, how to vet agencies, and the importance of transparency and value. Pricing Structures & Transparency (00:09:12) Dawni reveals the lack of regulated pricing in marketing and tips for assessing agency pricing and openness. Value of Exploratory Calls (00:10:11) Advice on seeking agencies that offer value upfront and the significance of exploratory calls. Retreat Industry Forum Announcement (00:10:46) Shannon promotes the upcoming Retreat Industry Forum event in Denver. Importance of Marketing Support for Solopreneurs (00:12:17) Shannon emphasizes why solopreneurs need marketing support, either in-house or outsourced. Fractional Marketing & Flexible Support (00:13:35) Dawni discusses affordable, flexible options like fractional marketing directors and short-term contracts. Testing Agency Relationships & Learning (00:17:32) Encouragement to try agencies on a trial basis, learn from mismatches, and adapt as needed. Red Flags & Relationship Building (00:18:28) Shannon shares a negative agency experience and stresses monitoring alignment and communication. Marketing as Relationship Building (00:19:39) Dawni compares marketing to dating, emphasizing gradual trust-building and the value of expert guidance. Letting Go & CEO Growth (00:23:08) Dawni describes the transformation when entrepreneurs trust experts, leading to business and personal growth. Outsourcing Before You're Ready (00:24:18) Advice to outsource marketing a step before feeling ready, without causing financial strain. Financial Stretch & CEO Space (00:25:25) Shannon shares her experience with hiring help, creating space for CEO-level work, and the need for expert eyes. Timeframe for Marketing Results (00:27:01) Discussion on realistic expectations for marketing ROI, typically requiring at least six months. Data, Metrics, and Long-Term Strategy (00:27:25) Dawni explains the importance of data, why viral moments can be misleading, and the need for long-term analysis. No Quick Fixes in Marketing (00:31:38) Dawni debunks quick-result promises, emphasizing testing, adaptation, and the impossibility of guarantees. Global Relevance & Dawni's Work (00:32:47) Shannon notes Dawni's agency works worldwide and mentions Dawni's recent photo shoots. Social Media Content & Travel (00:33:31) Dawni shares about creating social media content in various international locations. Closing & Farewell (00:34:10) Shannon thanks Dawni, wraps up the episode, and shares where listeners can find more resources.

Most marketing agencies are drowning in AI-generated content. But Christy Pretzinger, CEO of WG Content, discovered something crucial: the more her team used AI, the worse their client relationships became. In this episode of Systematic Leader, Christy reveals the counterintuitive system that helped her 30-person agency balance AI efficiency with genuine human connection—and why she believes the "soft skills" everyone dismissed are about to become your most valuable business asset. What You'll Discover: The Culture System That Actually Works How WG Content uses four core values (kindness, empowerment, curiosity, fun) as decision-making filters, not just wall decorationsWhy monthly employee recognition isn't about being nice. It's about reinforcing the behaviors that drive resultsThe exact process they use to handle difficult client conversations without losing relationships AI Integration Without Losing Your Soul Why tailoring AI's tone for each client is just the beginningThe hidden biases in AI content that are quietly destroying trust with your customersWhere AI consistently fails (and why that failure is actually your competitive advantage) The "Better Quotient" Framework Christy's 3-step system for making better leadership decisions in high-pressure moments:Real example: How she transformed her reactive leadership style using this framework The Skills That Will Matter in 2030 Why empathy, vulnerability, and emotional intelligence are becoming MORE valuable as AI gets betterHow to systematize "soft skills" development in your organizationThe leadership mentor model that helped Christy become a better follower AND a better leader The Bottom Line: As AI handles more of the tactical work, the businesses that win will be the ones that systematize human connection. This episode gives you the exact frameworks to do both, leverage AI for efficiency while building deeper relationships with clients and team members. Perfect for: Service business owners who want to integrate AI without losing the personal touch that made them successful in the first place. Want to build magnetic systems that help you fix issues before they become expensive problems? Book a Systems Jam Session at SystematicLeader.com

Get my 9-Step Marketing Agency Vetting Checklist inside my FREE Training & Growth Platform: https://adamsfreestuff.com/=============FREE TRAINING CENTERhttps://adamsfreestuff.com/ FREE ROOFING MARKET REPORT:https://roofmarketreport.com/FREE COACHING FROM MY AI CLONEhttps://secure.rsra.org/adams-cloneJOIN THE ROOFING & SOLAR REFORM ALLIANCE (RSRA)https://www.rsra.org/join/ GET MY BOOKhttps://a.co/d/7tsW3Lx GET A ROOFING SALES JOBhttps://secure.rsra.org/find-a-job CONTACTEmail: help@rsra.orgCall/Text: 303-222-7133PODCASTApple Podcasts: https://apple.co/3fSQiev Spotify: https://bit.ly/3eMAqJe Available everywhere else :)FOLLOW ADAM BENSMANhttps://www.facebook.com/adam.bensman/   https://www.facebook.com/RoofStrategist/ https://www.instagram.com/roofstrategist/ https://www.tiktok.com/@roofstrategist https://www.linkedin.com/in/roofstrategist/#roofstrategist #roofsales #d2d  #solar #solarsales #roofing #roofer #canvassing #hail #wind #hurricane #sales #roofclaim #rsra #roofingandsolarreformalliance #reformers #adambensman

This episode digs into the tension between being content with your life and still wanting more from it. We talk about motivation when no one is holding you accountable, naming the real blocks keeping you stuck, and the pressure that comes from comparing your pace to everyone else's. If fulfillment has felt confusing or you're trying to find direction without burning yourself out, this conversation will feel close to home. Find us: Marketing Agency: lifegoalsmarketing.com Content Hub: lifegoalsmag.com Instagram: @itscoleylane @itsninasoon @lifegoalsmag

This episode breaks down what the last twelve months have actually looked like as I rebuilt Builders of Authority into a multi million dollar agency. Not the surface level story, the reality of growth, pressure, rebuilding, clarity, and proving to myself what was possible.This year reshaped me as a leader, as a business owner, and as a person. Here's what it really took.This is a preview of what I cover: • The truth about rebuilding from scratch • How the BOA team became the foundation of our growth • What I learned about confidence, doubt, and execution • Why this year was a turning point for the future of the agencyIf you're building something of your own, navigating change, or going through a season where you're questioning if you're capable of the next level, this one is for you.Connect with me:LinkedIn: https://www.linkedin.com/in/adam-mcchesney-b21b1256/Instagram: https://www.instagram.com/adamlmcchesney/YouTube: https://www.youtube.com/@adamlmcchesneyFacebook: https://www.facebook.com/adam.mcchesney.3/Connect with Builders of AuthorityWebsite: https://buildauthority.comFREE Facebook Group: https://www.facebook.com/groups/7685392924809322BOA Mastermind: https://buildauthority.co/order-form-mastermindGoHighLevel Extended 30-day Free Trial w/TONS of Personal Branding Bonuses: http://gohighlevel.com/adammcchesney

If you know exactly what problems your customers face before and after they buy from you, you could build offers that practically sell themselves.In this episode, Greg breaks down his simple but powerful "before and after" formula. It starts by understanding the before: the frustrations, questions, and roadblocks your customers face long before they make a purchase. Solve that, and you earn the sale. But once you've solved it, new problems appear, and that's your opportunity to build trust, add value, and guide customers deeper into your ecosystem. We also look at how to map the entire customer journey so you can clearly see each problem in sequence. When you know the full chain of needs, you can build a product lineup that supports your customers at every step. Finally, we explore vertical integration: how smart businesses automate this whole process by owning more steps in the value chain. If you want a simple, repeatable way to grow, this episode is for you. Topics Discussed in this episode: The before and after formula (What problems are your customers facing?) (01:52) Implementing the formula by mapping out the customer journey (05:44) Curating your product offering (07:28) Examples (10:47) eCommerce (10:47) SaaS (13:37) Marketing Agencies(16:55) Course Creators (21:16) Using vertical integrations to automate this problem-solving process (23:58) Mentions:  Empire Flippers Podcasts Empire Flippers Marketplace Create an Empire Flippers account Subscribe to our newsletter Sit back, grab a coffee, and learn how to increase customer lifetime value, expand your offer stack, and build a business that people stick with!  

If you know exactly what problems your customers face before and after they buy from you, you could build offers that practically sell themselves.In this episode, Greg breaks down his simple but powerful "before and after" formula. It starts by understanding the before: the frustrations, questions, and roadblocks your customers face long before they make a purchase. Solve that, and you earn the sale. But once you've solved it, new problems appear, and that's your opportunity to build trust, add value, and guide customers deeper into your ecosystem. We also look at how to map the entire customer journey so you can clearly see each problem in sequence. When you know the full chain of needs, you can build a product lineup that supports your customers at every step. Finally, we explore vertical integration: how smart businesses automate this whole process by owning more steps in the value chain. If you want a simple, repeatable way to grow, this episode is for you. Topics Discussed in this episode: The before and after formula (What problems are your customers facing?) (01:52) Implementing the formula by mapping out the customer journey (05:44) Curating your product offering (07:28) Examples (10:47) eCommerce (10:47) SaaS (13:37) Marketing Agencies(16:55) Course Creators (21:16) Using vertical integrations to automate this problem-solving process (23:58) Mentions:  Empire Flippers Podcasts Empire Flippers Marketplace Create an Empire Flippers account Subscribe to our newsletter Sit back, grab a coffee, and learn how to increase customer lifetime value, expand your offer stack, and build a business that people stick with!  

Thinking about hiring a marketing agency for your boutique fitness or wellness business? In this episode, Christa Gurka shares exactly what you need to know before you spend a single dollar on paid ads.Christa breaks down the essential marketing metrics and strategies every studio owner should understand — from CPC, CPA, and CAC to lifetime value (LTV) and conversion rates — so you can make informed decisions and avoid wasting money.Whether you run a Pilates studio, yoga studio, or private-pay PT clinic, this episode will help you become confident in your marketing conversations, know what red flags to watch for, and understand how to measure real results from your ad spend.

We hear the corporate escape stories all the time. What we don't hear as often is what happens after. My guest built a stronger, smarter, and more aligned freelance marketing business on the other side of it. That's why I loved this conversation with Tyneshia Dise. She walked away from a high-pressure corporate sales role after hitting burnout, went back to school for a marketing degree, and slowly built her agency through networking, internships, referrals, and showing up online long before it felt comfortable. Today, she leads a team of four and runs her business with solid onboarding, real systems, clear communication, and regular client check-ins. And inside our Workgroup, she's already booked 6 out of 10 discovery calls and landed a client that gave her a 4x ROI.Tyneshia is the founder of The Innovative Design Group and a digital marketing strategist with 20 years in sales and marketing, specializing in helping service-based business owners refine their message, build standout websites, and create campaigns that drive measurable growth.Listen to learn more about:How Tyneshia used her corporate sales background to build a thriving freelance marketing agencyWhy emotionally-driven messaging is the secret weapon behind stronger conversionsHow to improve your discovery calls using active listening & buyer insightsWhat freelancers get wrong about DIY marketing and how to fix itThe systems, onboarding, and client experience shifts that helped her scaleTyneshia's growth came from intention and experience. Tune in because her story is a powerful example of what's possible when you mix skill, strategy, and community support.Sponsored by The Digital Marketer's Workgroup Are you already doing marketing work but need more clients and a stronger referral network? Join our tight-knit community of freelancers and get access to behind-the-scenes conversations, support, and troubleshooting that every solo marketer needs. Plus, you'll benefit from advanced trainings, networking opportunities, and exclusive job leads. Apply here!Links Mentioned in the Show: Grab Tyneshia's Free Email Marketing Guide: If you want your emails to land, not just send, Tyneshia's free 67-page e-book is a must. It teaches freelancers and VAs how to clarify their message, write emails that resonate, and build automations that feel personal, not robotic. Perfect for anyone managing client newsletters, funnels, or retention campaigns.Connect with Tyneshia:Instagram: @innovativedesign_cleFacebook: The Innovative Design Group_CLEWebsite: https://theinnovativedesigngroup.com/ Connect with Emily:Facebook Community: Emily's Unicorn Digital Marketing Assistant LabInstagram: