Podcasts about marketing agency

Ever catch yourself asking, "How do I do this?" In this episode, I'm breaking down why that question can actually keep you stuck—and what 7-figure CEOs ask instead. I'll walk you through the mindset shift that unlocks true leverage in your marketing, along with real examples from my own business. If you're ready to think and operate like the CEO you are, this one's a must-listen.  

In this episode, I'm joined by Hannah Gill, a doula and passionate educator who's built a business rooted in personal experience, resilience, and alignment. We talk about how she went from working until 2am in burnout mode to finding her groove by letting go of pressure, simplifying her marketing, and building offers that work around her life—not the other way around. Get ready for a conversation that is honest, refreshing, and a powerful reminder that there's no one right way to grow a business.

Starting a Marketing Agency from Scratch with Joe RobertsIn this episode of the Social Media Entrepreneurs Podcast, host Derek Videll is joined by Joe Roberts, the founder of Infinity Scales, to discuss how to build a marketing agency from scratch. The focus is on creating a Facebook ads agency, with insights on client acquisition strategies, pricing, lead generation, and niche selection. Derek advises Joe on best practices like offering free trials to gather testimonials, optimizing ad spend, and crafting contracts. The episode provides practical tips for those looking to start or refine their own marketing agencies.00:00 Introduction and Guest Introduction00:50 Joe's Current Status and Initial Questions01:50 Strategies for Client Acquisition06:06 Niche Selection and Pricing Strategies14:51 Running Ads and Performance Metrics24:16 Contracts and Ad Spend Recommendations29:01 Final Advice and ConclusionBanter with BillyDive into real, unfiltered conversations with marketing leaders, minus the BS.Listen on: Apple Podcasts Spotify-----Hosted by Derek VidellLearn How to Run Profitable Facebook Ads Yourself: socialbamboo.com/30 (free call) social bamboo.com/5roas (free course) socialbamboo.com/dwy (paid program) I have DWY and DFY Meta Ads services available. Book a free call to start. Build a Perfectly Trained AI Chatbot: https://pro-bots.ai/trial (free course + 14 day software trial)Instagram | YouTube | SocialBamboo.com

Starting a Marketing Agency from Scratch with Joe RobertsIn this episode of the Social Media Entrepreneurs Podcast, host Derek Videll is joined by Joe Roberts, the founder of Infinity Scales, to discuss how to build a marketing agency from scratch. The focus is on creating a Facebook ads agency, with insights on client acquisition strategies, pricing, lead generation, and niche selection. Derek advises Joe on best practices like offering free trials to gather testimonials, optimizing ad spend, and crafting contracts. The episode provides practical tips for those looking to start or refine their own marketing agencies.00:00 Introduction and Guest Introduction00:50 Joe's Current Status and Initial Questions01:50 Strategies for Client Acquisition06:06 Niche Selection and Pricing Strategies14:51 Running Ads and Performance Metrics24:16 Contracts and Ad Spend Recommendations29:01 Final Advice and ConclusionBanter with BillyDive into real, unfiltered conversations with marketing leaders, minus the BS.Listen on: Apple Podcasts Spotify-----Hosted by Derek VidellLearn How to Run Profitable Facebook Ads Yourself: socialbamboo.com/30 (free call) social bamboo.com/5roas (free course) socialbamboo.com/dwy (paid program) I have DWY and DFY Meta Ads services available. Book a free call to start. Build a Perfectly Trained AI Chatbot: https://pro-bots.ai/trial (free course + 14 day software trial)Instagram | YouTube | SocialBamboo.com

Ever feel like you're the exception—the one who can juggle five offers, launch three new ideas, and rebuild your website all at once? In today's episode, I'm pulling back the curtain on how that mindset, while powerful, can also quietly sabotage your next level of growth. I'm sharing real conversations I've had with entrepreneurs (and myself) about what happens when we stop chasing all the things and start laser focusing on what actually moves the needle. If you've been in a season of overcommitting, this episode might just be the reset you need.

For years, I thought success meant hustling harder, sacrificing weekends, and following someone else's rules. Spoiler: it didn't work. In this episode, I'm sharing the 6 things I had to let go of to build both a life and business I'm actually obsessed with—and why slowing down, trusting my gut, and setting my own rules changed everything. Find us: Marketing Agency: lifegoalsmarketing.com Content Hub: lifegoalsmag.com Instagram: @itscoleylane @itsninasoon @lifegoalsmag Intro and outro music by Oleksii Holubiev from Pixabay

Nathan speaks with Joe Kimemia from Nairobi, Kenya, about the evolving landscape of marketing in Africa, and the impact of AI. Joe shares on how AI is transforming marketing strategies, enabling faster content production, and leveling the playing field for smaller agencies. Guest Name: Joe Kimemia Title: CEO & Marketing Expert Company: Shupav Expertise: Shupav Group is supporting business owners to build and scale successful brands in Africa. We do this through pioneering Digital Marketing, PR & Communications, and Sales Enablement solutions. Website: https://shupav.com/ Social: all platforms (see website link) Joe shared how AI is being used for #copywriting and to organize the millions of ideas people have. AI assists in harmonizing thoughts and helps with #leadgeneration. The video explains the #aimarketing strategy in digital communication and #digitalmarketing in #Kenya.

If you've hired a COO, Director of Ops, or Head of Operations—and they've failed to get traction or scale your backend—this is your wake-up call.Jordan Ross breaks down the real reason marketing agencies, SMMAs, and ad agencies keep cycling through operators who never quite “get it.” Spoiler: most operators are trained to manage, not architect. And if you don't hire or train for system design, you're setting them (and your agency) up for failure.

When choosing a creative partner for your brand, trust is everything. El Segundo's London : Los Angeles (LO:LA) just earned the Better Business Bureau's coveted A+ rating, giving you one more reason to feel confident about your next brand development project. Learn more: https://www.thelolaagency.com/post/lo-la-receives-bbb-a-rating London : Los Angeles (LO:LA) City: El Segundo Address: 840 Apollo Street Website: https://www.thelolaagency.com

In today's episode, I sit down with my right-hand and incredible Director of Operations, Morgan Kirk, for an honest conversation about what it really looks like to grow a business with someone by your side. We dive deep into her incredible transformation from a fifth-grade teacher who wanted to stay completely behind the scenes to the powerhouse leader who now runs our entire done-with-you program. We talk about the hard conversations, how we challenge each other as CEO and operator, and what it really looks like when someone chooses growth over comfort. If you're wondering what it looks like to have that essential right-hand person or you've been playing it safe in your own life, this raw, behind-the-scenes look at our relationship will show you exactly what's possible when you're willing to grow.

In this episode of Life Goals in Progress, host Coley Lane welcomes in our new recurring guest Nina Soon for a candid conversation on balance, burnout, and boundaries. Coley and Nina dive into why the traditional idea of “balance” might be setting us up for failure and how embracing flow and seasonal shifts can feel more natural. They explore the pressures younger generations face in the workplace, the role of personal values in preventing burnout, and how boundaries can sometimes backfire when they're too rigid.  This episode is an invitation to rethink how you work, connect, and build community—because navigating life and business isn't meant to be done alone. Find us: Marketing Agency: lifegoalsmarketing.com Content Hub: lifegoalsmag.com Instagram: @itscoleylane @itsninasoon @lifegoalsmag Intro and outro music by Oleksii Holubiev from Pixabay

Are you creating the kind of content that actually builds momentum—or are you stuck in the safe zone? I just got back from an incredible mastermind with powerhouse 7 and 8-figure entrepreneurs, and this episode is full of the bold ideas, hard truths, and exciting shifts that lit a fire in me. I'm talking about the future of AI in digital products, how to show up with the kind of content that sets industry leaders apart, and the massive unlock that happens when you stop playing it safe. If you're ready to shake things up and lead in a new way, you're going to love this one.

In this episode, I'm pulling back the curtain on the journey from Life Goals Collective — where it all began nearly a decade ago — to the evolved vision. What started as a passion project for intentional living has grown into something bigger: a space where life and business are built with strategy, creativity, and alignment. I'll share the story behind the rebrand, why I'm stepping away from the “best self” narrative, and how this new chapter is all about building a life and business I'm obsessed with. Inside this episode, you'll hear: The origins of Life Goals Mag and the shifts that led to this rebrand Why I'm leaving behind “best self” culture and embracing something more real What you can expect from Life Goals Mag and Life Goals Marketing moving forward How this evolution can inspire you to create a business on your terms Find us: Marketing Agency: lifegoalsmarketing.com Content Hub: lifegoalsmag.com Instagram: @itscoleylane @lifegoalsmag Intro and outro music by Oleksii Holubiev from Pixabay

Dr. Dave Jones has worn many hats—pro hockey player, U.S. Air Force officer, and now the founder of M is Good, the largest Christian marketing agency in the world. In this powerful episode, we unpack Dave's incredible journey of discipline, faith, and entrepreneurship. He shares how the principles he learned on the ice and in the military translated into building an 8-figure agency that helps ministries and purpose-driven businesses grow with integrity.Whether you're a faith-based entrepreneur or simply someone looking to lead with values, this conversation is packed with insights on branding, leadership, and living out your calling.

We dig into: The 3-part growth flywheel: Be ready, be memorable, be findable Why most agencies lose before the pitch process even begins The shift from reactive pitching to proactive visibility and relevance What today's clients actually look for when shortlisting agency partners Why clarity, consistency, and conviction in your story are your competitive edge If you're leading new business, driving growth, or rethinking your agency's positioning—this episode is your wake-up call. Flat or slowing revenue? Let's fix that—fast.Revenue Boost: A Marketing Podcast delivers the proven plays, sharp insights, and “steal-this-today” tactics that high-growth teams swear by.Follow / Subscribe on Apple, Spotify, and YouTubeTap ⭐⭐⭐⭐⭐ if the insights move your metrics—every rating fuels more game-changing episodes

Connor Holland is the Co Founder of Leo, where there mission is to perfect digital marketing efforts with machine learning and data-driven insights.Leo acts as your AI marketing and ads specialist, providing top tier metrics and actually conducting your ad buying, research, and creative processes. Inside today's episode of the Get Over Yourself Podcast, listen to Brandon and Connor talk all things AI in marketing. Does your business need help with online marketing? Try Leo by visiting https://leoads.ai/Want to contact Connor directly? Click here - https://www.linkedin.com/in/conhllnd/Want more content from Brandon? Click here - https://linktr.ee/getoveryourself_podcast

In today's episode, I sat down with Blair Jones - wellness advocate, astrologer, and conscious parenting mentor - for what turned into one of the most honest, moving, and expansive conversations I've had on the podcast. From building a wildly successful network marketing business to navigating motherhood, marriage, identity shifts, and the space in between — Blair holds nothing back. We talked about redefining success, releasing the hustle, rekindling intimacy, and what it looks like to be in a season of unknowns. If you've ever questioned what's next after “having it all,” this episode is going to hit home.

300. Building Creative Magic with Simon Rogers: Mission, Meaning, and Making an Impact In this episode of Creative Chats, Mike Brennan speaks with Simon Rogers, founder of A Little Better Co., about the essence of creativity, his evolution in professional life, and the importance of aligning creativity with personal values. They discuss the challenges creatives face in a tech-driven world, the role of curiosity, and the responsibility of creatives to use their power for good. Simon emphasizes the need for mission-driven creativity and the joy found in the creative process, encouraging listeners to engage actively in their creative journeys. 3 Key Takeaways:

Ever feel like you're stuck because you don't have enough time or money to grow your business? In today's episode, I'm diving into a DM that sparked a powerful conversation around marketing with limited resources, making real sales without ads, and how the way you show up as a CEO changes everything. I'm also sharing a glimpse into how AI is reshaping the way we think about marketing, offers, and delivery. If you've been craving clarity, strategy, and a bit of a mindset wake-up call, this one's for you.  

We dig into: How customer-centric storytelling earns attention and trust Why diversity and inclusion are revenue strategies, not just values How to build visibility for underrepresented voices (including your own) Ways to shift from promoting product features to elevating your audience's identity and success Melissa also shares how she's helping female executives move from operating quietly to showing up powerfully and why that visibility benefits not just the individual, but the brand. If you're ready to make your brand more relevant, more human, and more effective—this one's for you. Flat or slowing revenue? Let's fix that—fast.Revenue Boost: A Marketing Podcast delivers the proven plays, sharp insights, and “steal-this-today” tactics that high-growth teams swear by.Follow / Subscribe on Apple, Spotify, and YouTubeTap ⭐⭐⭐⭐⭐ if the insights move your metrics—every rating fuels more game-changing episodes

Episode 167: Grab the Ultimate Ad Script right HERE - https://join.digitaltrailblazer.com/ultimate-ad-scriptMany people starting a marketing agency struggle to grow and scale because they focus solely on lead generation without understanding their clients' complete business funnel and measuring what actually drives revenue.This is why they often face high churn rates and difficulty demonstrating clear ROI to clients. In this episode, Anthony Carls teaches us how to build a seven-figure marketing agency by implementing a comprehensive "business waterfall" methodology, and how connecting directly to client CRM systems allows you to track the entire customer journey from lead to revenue, identify bottlenecks like poor phone answer rates or weak sales processes, and prove your marketing impact.Anthony also shares his content distribution strategy across LinkedIn and YouTube, and explains how giving away expertise through educational content builds long-term trust and reduces client acquisition costs in B2B markets.About Anthony Karls: Anthony Karls is a business builder, family law firm accelerator, and digital marketing strategist who believes real growth comes from clarity, discipline, and relentless execution. As the President of Rocket Clicks—a leading digital marketing agency for family law firms—and Co-Founder of Sterling Lawyers, Anthony has spent more than a decade helping law firms and small businesses break through plateaus, build powerful cultures, and generate predictable, sustainable revenue.Whether you're an ambitious law firm owner, a small business leader, or a marketer looking to turn data into action, Anthony's practical advice and candid storytelling will help you grow a business worth working at—and a life worth living.Learn Anthony's Waterfall Method HERE: https://rocketclicks.com/waterfall-method/Connect with Anthony:https://rocketclicks.com/ https://www.facebook.com/RocketClicks/ https://www.linkedin.com/company/rocket-clicks/ https://www.instagram.com/rocketclicks/ https://x.com/rocketclicksWant to SCALE your online business bigger and faster without the endless hustle of networking, referrals, and pumping out content that nobody sees?Grab our Ultimate Ad Script for Coaches, Agencies, and Course Creators.Learn the exact 5-step script we teach our clients that allows them to generate targeted, high-quality leads at ultra-low cost, so you can land paying customers and clients without breaking the bank on ad spend. Grab the Ultimate Ad Script right HERE - https://join.digitaltrailblazer.com/ultimate-ad-script✅ Connect With Us:Website - https://DigitalTrailblazer.comFacebook - https://www.facebook.com/digitaltrailblazerTikTok: https://www.tiktok.com/@digitaltrailblazerTwitter: https://twitter.com/DgtlTrailblazerInstagram: https://www.instagram.com/DigitalTrailblazer

Episode Summary:https://constraintcalculator.scoreapp.com/In this eye-opening solo episode, Jordan Ross, founder of 8 Figure Agency, breaks down a critical and often overlooked issue holding agencies back from true AI integration: schema and tech stack structure. While everyone is excited about AI, almost no agencies are prepared to implement it at scale—and the result is costly mistakes, hallucinations, and wasted time. Jordan shares how his team builds “agentic solutions” for agencies, the role of structured databases, and why relying solely on GenAI will leave you exposed.⏱️ Chapters: – Why 99% of agencies are not AI-ready – What is an AI brain and how it's built – Agentic solutions and workflow automation – The myth of being “tech stack ready” – Schema: the missing piece in your AI transition – Why GenAI isn't enough – Cost, hallucinations, and why shortcuts fail – The danger of unstructured data – Who this applies to and how to get startedTo learn more go to 8figureagency.co

Lee shares the sales effectiveness habits that separate top performers from the rest: Why training alone doesn't work—and what coaching really looks like How to develop curiosity and authenticity as sales superpowers What deliberate practice means (and why most teams skip it)How sales leaders can drive better prep, follow-through, and customer trust Why sales enablement needs a seat at the strategic planning table Whether you're a CRO, VP of Sales, or sales enablement leader, this episode will help you refocus your team on what actually drives pipeline momentum: authentic preparation, emotional intelligence, and trusted conversations—not just activity volume. Flat or slowing revenue? Let's fix that—fast.Revenue Boost: A Marketing Podcast delivers the proven plays, sharp insights, and “steal-this-today” tactics that high-growth teams swear by.Follow / Subscribe on Apple, Spotify, and YouTubeTap ⭐⭐⭐⭐⭐ if the insights move your metrics—every rating fuels more game-changing episodes

In today's episode, I'm joined by the incredible Danielle Gertner - speaker, emcee, self mastery mentor and podcast host. We talked about radical ownership, redefining success, the pivot from hustle to self-mastery, and how embracing play can actually fuel your growth as a human and entrepreneur. Danielle brings the kind of raw, contagious energy that makes you want to reevaluate your routines and reconnect to what really matters. If you're craving a more joyful, embodied approach to business and life—this one's for you.

In this episode, host Jenny Dempsey chats with Joseph Rudd, who went from selling bathroom fixtures in London to managing personal brands in the marketing world. His journey is a real-deal look at what it takes to flip your career when everything feels uncertain.After the pandemic threw his career plans off course, Joseph didn't wait for someone to give him a shot, he created his own opportunities. He started building experience from scratch, leaned into the world of personal branding, and learned how to stand out by being, well...himself.We talk about:Making big career changes without a traditional backgroundWhy networking isn't as scary as it soundsThe magic of having supportive people in your cornerWhat to do when self-doubt shows upHow to start building a personal brand—even if you're not in marketingWhy your portfolio matters more than your degree Joseph's story is a reminder that it's never too late to start something new, and you don't need a fancy title or perfect plan to begin. You just have to start.✨ If you've ever thought, “Who's going to take me seriously?”, this one's for you.Connect with JosephLinkedIn: https://www.linkedin.com/in/josephrudd/Instagram: https://www.instagram.com/worklifewithjoe/?hl=en Thanks for listening to The Career Flipper!If you enjoyed this episode, let's spread the word! Share it with a friend, subscribe, and leave a review—it helps other career flippers find the show.Let's Stay Connected:Join the community: thecareerflipper.comTikTok: @thecareerflipperInstagram: @thecareerflipperpodGot a career flip story? I'd love to hear it—and maybe even have you on the podcast! Whether you've completed your flip, are just starting, or are in the thick of it, submit your story here: https://www.thecareerflipper.com Want to support the show?Looking for a speaker? I'd love to talk about career changes at your next event.Collaborate through sponsorships or affiliates! Let's work together.Email me: hello@thecareerflipper.comCheck Out My Customer Service CoursesBefore my career flip, I led customer experience teams and created online courses that have helped over 12,000 students worldwide. Whether you're switching to customer service or sharpening your skills to run your own business, these courses are packed with practical tips. Learn more at thecareerflipper.com/courses.Other Ways to Get Involved:Buy me a coffee!Explore my furniture flipsMusic CreditsSeason 1: Intro and outro music by audionautix.com. Season 2: Intro and outro original music by Jenny Dempsey, recorded in a home studio.What's the best that could happen?

You'll learn: How to lead marketing teams through layoffs without losing trust Why recognition drives retention, performance, and collaboration How to operationalize values into your team culture The business case for investing in appreciation even during a downturn How to support employees through change with real empathy Whether you're scaling a growth team, navigating change, or rebuilding morale, this episode is packed with actionable leadership insights for marketers, founders, and executives alike. Flat or slowing revenue? Let's fix that—fast.Revenue Boost: A Marketing Podcast delivers the proven plays, sharp insights, and “steal-this-today” tactics that high-growth teams swear by.Follow / Subscribe on Apple, Spotify, and YouTubeTap ⭐⭐⭐⭐⭐ if the insights move your metrics—every rating fuels more game-changing episodes

Ever feel like you're doing all the things in your marketing, but still not seeing the traction you want? In this episode, I'm diving into a question from a member in my done-with-you program that sparked such a good conversation: where are entrepreneurs unknowingly wasting their time when it comes to funnels and strategy? I'm sharing the most common patterns I see—and the subtle mindset shifts that separate overwhelmed solopreneurs from strategic, embodied CEOs. If you're ready to stop spinning your wheels and focus on what actually moves the needle, this one's for you.

Today on the Community Podcast Kristina is chatting with Kris Ward, systems strategist, author, and host of the Win the Hour, Win the Day podcast. Kris shares her transformative journey from burnout to streamlined success, emphasizing how business systems not only saved her company but also gave her precious time with her family during a critical life event.Where at one point Kris was working 16-hour days, with the right systems in place she got that down to just 6 hours, all while maintaining her business seamlessly, even during her two-year absence. This wasn't by chance; it was through the power of streamlined systems and strategic hiring!Tune into hear:Why working harder isn't the answer to business growth.How streamlining operations can add hours back to your day.The pitfalls of traditional VA agencies and what to do instead.How to identify the pre-work and post-work in your business that you can delegate.The real cost of delayed hiring and bottlenecked systems.Why SOPs often fail and how "Super Toolkits" are the secret to scaling smoothly.Whether you're a solopreneur stretched too thin or a seasoned business owner ready to scale, this episode will change the way you view your daily operations. If you're ready to reclaim your time, scale your business, and stop being the bottleneck, don't miss Kris's practical advice!Connect with Kris Ward:Free GiftWin The Hour, Win The DayWin The Hour Win The Day PodcastLinkedinTik TokFacebookTwitterInstagramMentioned in Episode:Ready to be part of a community that supports your growth? Join us at The Social Business Club and use the code PODCAST for your first month for just $1.The Ops ShopSend me a text!PodMatchPodMatch Automatically Matches Ideal Podcast Guests and Hosts For InterviewsSupport the showFor Your Information: • Host your podcast on Buzzsprout! •Use Code ‘PODCAST' For Your First Month For $1 Inside The Social Business Club • Join our favourite scheduling platform Later • FLODESK Affiliate Code | 50% off your first year! Don't forget to come say hi to us on Instagram @thesocialsnippet, join the Weekly Snippet or follow us on any social media platform! Website . Instagram . Facebook . Linkedin

If you want to create content that truly resonates, start by listening. Your audience is already telling you what they care about—you just need to ask the right questions and use their answers to fuel smarter, more personalized marketing. That's a quote from Rachael Bassey and a sneak peek at today's episode.Hi there, I'm Kerry Curran—B2B revenue-growth executive advisor, industry analyst, and host of Revenue Boost, a marketing podcast. Every episode, I sit down with top experts to bring you actionable strategies that drive real results. If you're serious about growth, hit subscribe and stay ahead of the competition.In From Insight to Impact: Smarter Research for Personalization That Resonates, I sit down with Rachael Bassey. She's the research partner to SaaS companies and the founder of ContentCollab.co. We explore how small marketing teams can personalize content at scale through smarter, more targeted audience research. We dig into practical ways to uncover buyer pain points, engage prospects through collaboration, and create content that stands out—especially in a sea of generic AI overviews.If you're looking for a way to connect your content strategy to pipeline impact, you don't want to miss this conversation. Be sure to stay tuned to the end, where Rachael shares how to turn contributors into loyal brand advocates and why that's the smartest way to grow both your content and your customer base. Be sure to subscribe and leave a review so you don't miss future episodes packed with actionable advice. Let's go!Kerry Curran, RBMA (00:01.72)So welcome Rachael, please introduce yourself and share your background and expertise.Rachael Bassey (00:07.279)Hey everyone, I'm Rachael Bassey. People call me Ray—Ray of Sunshine, more like it. I work as a research partner for SaaS companies. My specialization or expertise is helping companies create original research reports. I'll dive into what these reports are and my process later, but in a nutshell, that's it.Kerry Curran, RBMA (00:41.966)Excellent. Well, thank you. I'm very excited to have you join us today because content is so critically important—especially original content and research specific to the audience. So talk to us a bit about what you're seeing and hearing as you're talking to your prospects or clients. What are the needs in the marketplace these days when it comes to getting smarter, better content?Rachael Bassey (01:10.529)Okay, before I get into that—thank you so much, Kerry, for having me. Really, thank you. So two things: One—AI. You have small companies that are like, “Why bother hiring a writer when I can just go to ChatGPT and say, ‘Help me with my content plan, content calendar, and 50 articles for my blog' and get it done?” But then, a lot of people can easily spot articles written by ChatGPT, and people are tired of the robotic voice—even though I use a lot of it. People want to hear things that actually sound human.People are also hungry for data—things they can benchmark their performance against.Then on the other hand, budgets are being cut everywhere—left, right, and center. So CEOs and founders are asking, “Why should I invest more in marketing? How do we tie marketing to revenue?”There's a debate around, “Is the whole marketing funnel even relevant anymore?”You just have different arguments around whether it's important to invest in marketing or if we should even bother right now. That's pretty much what I'm seeing in the space.Kerry Curran, RBMA (03:01.484)Yeah, definitely. And it's so true—I can't have a conversation about marketing without AI being front and center. There's a lot of value there, but to your point, if you're putting all your creativity into the AI model, you're not going to get the quality you need.Adding to that, AI also impacts search results. If you're just producing generic content, your rankings will suffer. You have to get smarter about content structure so your expertise can rank better.So much opportunity here. Talk to me about how you're solving this—how are you helping your clients?Rachael Bassey (04:03.102)Great. Okay, so I'll just do a bit of a rundown.I worked with a company called Databox back in 2019. I'm no longer with them, but we started what I like to call collaborative marketing before it was even a thing. Back then, people didn't really care about talking to real people or experts and collaborating with them to create content.Now you go on LinkedIn and see a lot of people talking about original research, but before it became the trend, we were doing it. We were a small marketing team. I was employee 25 in the company, and our team had just three people: John, Bella, and me.When you have a small marketing team, you wear many hats. You might not even be an expert in the industry, yet you're expected to write 50 articles in two months. So we said, “Let's collaborate with our customers and prospects.”At the time, agencies made up the majority of Databox's clients. I would spend so much time on directories like Agency Spotter, HubSpot, and Pipedrive to find and connect with them.It made so much sense to involve these people in our content production process. We'd create simple surveys, ask them specific questions, collect their answers or insights, and publish blog articles based on their input.Eventually, we stepped it up to create benchmark reports. For example, if you're a Facebook advertiser, and your click-through rate is 2.4%, what's the industry average? We could provide that kind of insight—so companies could compare and see where they stood.That's how we scaled from publishing two articles a week to an article every day.I moved on from Databox and later worked at a company called Terkel—now known as Featured. If you know HARO, Featured is kind of a competitor.I thought, “Okay, I did this for Databox, and I know it works—how can I do this for multiple companies at once?” So at Featured, I worked with smaller teams to help them understand it's okay not to have a big marketing budget.You can still do really good work if you focus on involving customers and prospects in your content creation process. Right now, if I were to write about civil engineering, it would be based only on what I find online. But if I talk to civil engineers who spend 8 hours a day on site, they'll give me insights no AI model can produce.Your experience, Kerry, is unique to you. ChatGPT can't replicate it.Then I started my own thing after Featured—but that's the origin.Kerry Curran, RBMA (09:07.552)Excellent. So talk to me about the process though. You're identifying the client's target audience and interviewing them. You said you research to find the right experts—how do you even start with what to ask them?Rachael Bassey (09:26.34)Great. So it depends on the level I'm working with. For example, one current client—during our first meeting, I asked about their ideal clients, and the founder listed eight different groups. I said, “How do I even reach out to that many groups? You can't possibly cater to eight.”Some companies aren't even clear on their ICP, so I always say, “First, we need to get that right.”Because once you know your ICP, everything else is much easier.So, first I ask:Who are your ideal clients?Where are they based?What do they talk about?What do they write about?For this particular client, I've been spending 80% of my work time in Facebook groups. I don't even know why I'm paying for LinkedIn Premium right now! I'm just listening to bloggers, creators, and entrepreneurs to understand what they're really talking about and interested in.Especially since this client is a Shopify theme developer, I'm trying to determine if the market actually wants what they're building—or if it's just a nice idea that nobody asked for.Once I do enough listening, I reach out to these audiences with a basic survey I've created. That survey is designed to surface their pain points.If a majority of respondents don't list monetizing their content as a pain point, for example, then that's a sign we shouldn't be investing in a solution for it.And sometimes people don't even know they have a problem until you talk to them.So first, I help my clients clarify their ICP—if they haven't already. Many clients I've worked with thought they had their ICP nailed, but after talking to customers, they ended up pivoting or refining it.Rachael Bassey (12:13.696)Next, I work with them to define what I call the "Ideal Contributor Profile" too—not just the ideal customer.For example, Kerry, if you were my ideal customer, I'd ask:Where do you live? What's your title? What's your industry? How many employees are at your company? Sometimes, trying to reach a VP at a 5,000-person company is a waste of time. You'll need approval from too many layers, and it's like going to court.So once we define who our ideal contributors are, I use LinkedIn filters—sometimes even certifications (like HubSpot Certified, for instance)—to find highly qualified individuals.It's not just about gathering insights. We want insights from people who can also become customers down the line. That way, the work serves both marketing and sales goals.For example, one client was in influencer marketing. At first, they wanted to gather input from agencies. But I said, “Let's focus on in-house influencer marketing professionals at eCommerce brands—because those are your buyers.”So we shifted our survey strategy. Now, instead of collecting insights just for backlinks or SEO, we're engaging the people who might actually buy the product.That way, when the marketing manager follows up to thank them for contributing, it's not just relationship-building—it's lead generation.We've even had contributors say, “I've been thinking about buying a tool like this—can I get a free trial?” Of course! That's exactly the goal.Kerry Curran, RBMA (17:10.028)No—and you're so right. And you're so smart, because I think we spend—personally, I spend—so much time researching. But to actually start interviewing your target audience, especially those who aren't already customers, is just brilliant.It's not necessarily easy, but it's manageable. Especially if someone like you is guiding the process.Tell us—how can people get in touch with you?Rachael Bassey (27:43.904)Rachael Bassey—not the American spelling! It's R-A-C-H-A-E-L. That's important. And Bassey is B-A-S-S-E-Y.I spend a lot of time on LinkedIn, so that's the best place to find me.I'm currently working on my website: contentcollab.co. Or feel free to email me: rachael@contentcollab.co. That's content and collab—C-O-L-L-A-B—dot co.Kerry Curran, RBMA (28:24.682)Excellent. Thank you, Rachael. I'll put all your contact information in the show notes. And thank you for reaching out on LinkedIn and asking to be on the show—this topic was so actionable.I already know what my takeaways are, and I'm sure our listeners will feel the same way. Thank you again.Rachael Bassey (28:45.22)Thank you so much, Kerry, for having me. This was lovely.Huge thanks to Rachael Bassey for joining us today. Her insights on using original research to create personalized, relevant, and scalable content are exactly what modern marketers need right now.If this episode sparked ideas for how your team can better connect with your audience, share it with a colleague—and don't forget to subscribe and leave a review.For more strategies to connect marketing with revenue, head over to revenuebasedmarketing.com.And please follow me, Kerry Curran, on LinkedIn. We'll see you soon. Flat or slowing revenue? Let's fix that—fast.Revenue Boost: A Marketing Podcast delivers the proven plays, sharp insights, and “steal-this-today” tactics that high-growth teams swear by.Follow / Subscribe on Apple, Spotify, and YouTubeTap ⭐⭐⭐⭐⭐ if the insights move your metrics—every rating fuels more game-changing episodes

#486 What if you could grow your business from zero to $2 million in under a year? In this episode, host Brien Gearin sits down with Sam Preston, founder of Service Scalers, to uncover the strategies, tools, and mindset that fueled the incredible success of his home service digital marketing agency. You'll get a front row seat as they dive into key topics like the secrets to scaling fast, the importance of niching down, and how leveraging local service ads (LSA) can drive business growth. Whether you're looking to start an agency of your own, or you're a seasoned owner who wants to refine your approach to lead generation, this episode is a must-listen! (Original Air Date - 9/23/24) What we discuss with Sam: + Sam's journey to $2M agency growth + Niching down for easier scaling + Local service ads (LSA) as a lead gen game changer + Optimizing Google Business Profile for better leads + Monitoring and improving lead quality with call tracking + Marketing, sales, fulfillment, and recruitment teams + Common digital marketing pitfalls and solutions + Using AI tools like ChatGPT for content and strategy + Retaining clients with transparency and results Thank you, Sam! Check out Service Scalers at ⁠ServiceScalers.com⁠. Follow Sam on ⁠Twitter⁠. Watch the ⁠video podcast⁠ of this episode! To get access to our FREE Business Training course go to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠MillionaireUniversity.com/training⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. And follow us on: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Tik Tok⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Youtube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ To get exclusive offers mentioned in this episode and to support the show, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠millionaireuniversity.com/sponsors⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Want to hear from more incredible entrepreneurs? Check out all of our interviews ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠! Learn more about your ad choices. Visit megaphone.fm/adchoices

“Visibility in the age of AI isn't just about ranking anymore—it's about being understood, trusted, and retrievable by the machines your buyers now rely on. These engines extract only the most relevant chunks of content to answer the query. And if your message isn't structured clearly or consistent across channels, you risk being invisible.” That's a quote from David Kirkdorffer and a sneak peek at today's episode.Hi there, I'm Kerry Curran, B2B Revenue Growth Executive Advisor, Industry Analyst, and host of Revenue Boost: A Marketing Podcast. Every episode, I sit down with top experts to bring you actionable strategies that drive real results. If you're serious about growth, hit subscribe to stay ahead of your competition.In The New SEO Frontier: How Marketers Can Win Visibility in the Age of AI, I sit down with David Kirkdorffer. He's a B2B marketing strategist and generative SEO expert. We break down how your content, website, and messaging must evolve to be visible in LLM-powered search. We explore what's changed, what still works, and what's next—so your brand stays front and center no matter which AI engine your buyer turns to.Be sure to stay to the end, where David shares why team alignment across content, SEO, PR, and partnerships is your best defense—and greatest opportunity—in an AI-first future. Let's go.Kerry Curran, RBMA (00:01.422)So, welcome, David. Please introduce yourself and share your background and expertise.David Kirkdorffer (00:07.466)Hi, Kerry, and thank you so much for bringing me on the show. My background: I am a B2B marketer. I've been doing B2B marketing for—let's say—30-plus years. I have focused most of my career on generating leads for sales teams, and that is still my focus, though the way that is done nowadays has certainly changed.I've worked mostly in technology companies, selling technology to technology departments—so IT tech for IT tech consumers. Over the years, that has gone from enterprise accounts, as technologies became more democratized, down to medium-sized businesses and small businesses.So that's briefly about me.Kerry Curran, RBMA (01:00.214)Excellent. David, I know you have been deep into the research around what I'll introduce as the evolution of SEO. Tell me: What are you hearing? What triggered your interest in diving into gaining visibility for brands within the GPTs and other AI engines?David Kirkdorffer (01:25.994)Right. OK, that's a great question. Given my background of trying to get information into buyers' hands—being buyer-centric—a number of years ago I focused on what we might call buyer enablement and the buyer experience: the buyer being successful in finding the information they're looking for on our website. I realized that a lot of the great information buyers want sits behind a gate where you have to speak to a sales rep.The idea I was working with—and many people, of course, not just me—was, “Can we get this information onto our website so that when buyers come, they can find what they need and say, ‘This looks like a good fit'?” Along come these LLMs, and now all of a sudden I'm thinking, “How do I AI-enable training? How do I make sure the AIs have the information that answers buyer questions?”In a way, AI LLM tools are a disintermediating force separating my buyer from my answer. They're turning to the ChatGPTs, the Geminis, the Perplexities, the Claudes, the Copilots, and various other tools—some specialized for particular domains. Our challenge is to make sure our answers are read, understood, and correctly represented within these LLMs so that, when a buyer goes there for an answer, our brand is visible.It's much more effective for a buyer to ask questions with ChatGPT, and you might ask the same question to four or five tools just to validate, because they all have different information sets, models, crawlers, and licensing agreements. Therefore, you may have high visibility in one and low visibility in another. Training data differs; retrieval data differs; the models themselves differ—so they have different “brains,” just like different people. That's what brought me into this: trying to be customer-centric and helping my salespeople so that, when buyers do find information, our brand is there.Kerry Curran, RBMA (04:27.744)That's excellent, David, and it's such a hot topic. I don't think I can go through a few hours of my day without it coming up. I know you've been evangelizing it a lot, which I'm sure generates many questions. What are the main questions people ask you about this capability and opportunity?David Kirkdorffer (04:51.442)Everyone wants to know, “What am I supposed to do? How is this different—is it different?” Two main lines of inquiry emerge. One comes from senior marketing leaders—the CMO or someone at a higher level—who wants to understand what they and their teams can do holistically. The other is very tactical: people approach it from their domain expertise—website, SEO, content—and ask, “What do I do within my lane that makes an impact?”The truth is, it's a bit of both. In my view, it's a holistic problem to solve. You can operate in just one tactical lane—website, SEO, or content—and it will have an impact. When you combine them, the impact is amplified, and it should also involve your PR, partner, and demand-gen teams; their work can help or hurt how your brand is recognized and surfaces in answers. So those two lanes—holistic and tactical—intertwine, and where you start depends on team size and resources.Kerry Curran, RBMA (06:48.354)If the main question is “How do I do this?” what do you think people should be asking first? What's the right starting point?David Kirkdorffer (07:01.140)I think you need a big-picture view of how this is different and what drives it—how GEO (Generative Engine Optimization) actually differs from SEO. It even has many acronyms: generative engine optimization, AI optimization, LLM optimization, and more.Kerry Curran, RBMA (07:38.732)Based on your work, which term do you prefer?David Kirkdorffer (07:44.744)I like “generative engine optimization.” Unfortunately, “GEO” means other things in other domains, which is part of the problem—both technically and from a brand standpoint. When we use shortcuts like acronyms, we know what they mean; the LLM doesn't. It could interpret “MRO,” for example, as any of 50 different things until you spell it out first.Kerry Curran, RBMA (08:24.150)Earlier you said it starts with a mindset. What mindset should people adopt to lean into improving their strategies here?David Kirkdorffer (08:46.292)At the highest level, LLMs and GEO replace the short keyword query box with a large window where users add lots of context. Through vectorization—turning language into math—the LLM finds little chunks of information, the “needles,” rather than presenting a haystack of links. It compares those chunks, validates them against other sources, and synthesizes an answer.We often don't know or care where the answer came from, as long as it's accurate. But that means the LLM isn't reading your whole page; it's reading segments. So this isn't just a technical SEO challenge—it's about the words themselves: how we phrase them, how we make them easy to understand, and how we avoid letting brand personality cloud clarity.Because of “chunking,” answers often come from two or three sentences—maybe 200–300 words—not entire pages. So we need to optimize those chunks.Kerry Curran, RBMA (13:06.506)Before we dive deeper into tactics, explain how these platforms differ from Google's traditional search engines and why that demands a different strategy.David Kirkdorffer (13:41.514)Think of GEO as standing on the shoulders of SEO. If your SEO is weak, the shoulders aren't strong. Some say, “This is just a new kind of SEO,” and there's truth in that. Others think, “We just need to do good marketing,” and that's also true. But with GEO, some shortcuts we've taken—like heavy JavaScript or hidden tab content—now have new impacts because LLMs don't execute JavaScript or click tabs.For example, if your page uses tabs for five benefits, the LLM sees only the first one; it can't click the others. It forces us to reevaluate design choices, because GEO cares about different things.Kerry Curran, RBMA (16:11.054)So SEO is shifting from technical crawlability to a content-first approach—almost back to the early days of SEO. When you talk about chunking content, best practices seem to be resurfacing. What should we consider when writing content now?David Kirkdorffer (17:34.914)The best practice is simply doing what we've always known: write clearly for the reader. LLMs struggle with poetic or highly stylized language; they understand literal, structured information. Our challenge is to provide that clarity without becoming too dry. In the future, LLMs may understand nuance better, but for now, literal clarity wins.Kerry Curran, RBMA (21:09.686)There's still a technical aspect—different from technical SEO a few years ago—like tagging. Why is that more important than ever?David Kirkdorffer (21:09.686)We have semantic tags—H1, H2, H3, etc.—but many treat them as visual elements. You might find an H6 above an H2 because it looks good, but that confuses the LLM. Ideally, one H1 states what the page is about, multiple H2s mark subtopics, H3s detail components, and so on. When that hierarchy is broken, the LLM can't map ideas correctly, and your content may be excluded from answers.Kerry Curran, RBMA (25:57.034)Old is new again: off-site SEO also matters. Why is consistency off-site so critical, and what should brands do?David Kirkdorffer (25:57.034)B2B marketers want their message on as many authoritative sites as possible. A small brand's site may have little traffic, so its signal is weak. Getting listed in directories or partner sites amplifies that signal. In the old days, “brand police” ensured consistent boilerplates—25-, 50-, 100-word descriptions—so customers weren't confused. LLMs work the same way: if they see the same wording consistently, they trust it. When every team tweaks the message, it creates variations that confuse the model, so consistency is key.Kerry Curran, RBMA (30:33.718)This has been super valuable. For listeners who know they need to start right away, what's the most important first step?David Kirkdorffer (30:59.392)First, learn how these systems work. You don't need deep technical knowledge, but understand the impact. If you're in a specific lane—SEO, content, web—still learn the bigger picture so your choices align with the new reality. Then triage: audit where you'll work first based on team size and resources.Gather the whole team—web, SEO, content, PR, demand gen—so everyone hears one story and understands how their actions affect each other. Agencies should know what they can and can't do and set expectations. After learning and auditing, remember this is ongoing, like SEO has always been.Finally, be present where your customers go. Different LLMs rely on different data sources—Reddit, Wikipedia, licensed content—and those arrangements change. Go where your customers already spend time.Kerry Curran, RBMA (36:06.339)Excellent. For folks who want to learn more or bring you in to help their team, how can they reach you?David Kirkdorffer (36:42.518)The best way is through LinkedIn. Search “David Kirkdorffer.” My email is firstname.lastname@gmail.com. I post about these topics and provide training classes—very hands-on and tactical, covering tabs, accordions, LLMS text, schema and chunkability, and more. Feel free to DM or email me.Kerry Curran, RBMA (37:52.238)Perfect. I'll include those links in the show notes. David, thank you so much for sharing your expertise with us today.David Kirkdorffer (38:05.046)Thank you, Kerry, and thank you to the audience. If you've made it this far, that's a compliment. I appreciate it and enjoyed the conversation.Kerry Curran, RBMA (38:15.050)Excellent—thanks!Huge thanks to David Kirkdorffer for joining me on the show. If your brand isn't showing up in AI-generated answers, this conversation is your roadmap to change that. From content structure to message consistency to offsite visibility, David laid out actionable ways to adapt your SEO strategy to this new era of AI-driven buyer behavior. If you found this valuable, share it with your team and hit subscribe so you don't miss the next episode.And for more strategic insights on revenue growth through marketing, head to revenuebasedmarketing.com or follow me, Kerry Curran, on LinkedIn today. Flat or slowing revenue? Let's fix that—fast.Revenue Boost: A Marketing Podcast delivers the proven plays, sharp insights, and “steal-this-today” tactics that high-growth teams swear by.Follow / Subscribe on Apple, Spotify, and YouTubeTap ⭐⭐⭐⭐⭐ if the insights move your metrics—every rating fuels more game-changing episodes

Ben Lund is a former Google Ads principal who managed major brand campaigns and now runs Rise Digital. In this episode, we explore the seismic shifts happening in digital marketing for 2025, from Google's strategic pivots to AI-powered client acquisition strategies that separate winning agencies from the rest.Ben brings insider perspective from his years at Google, Yahoo, and Monster, where he managed massive advertising budgets and witnessed platform evolution firsthand. Now as an agency owner, he's applying those insights to build sustainable growth systems and future-proof strategies that help agencies thrive in an AI-first marketing landscape.

In today's episode, I sit down with the incredible Sofie Laurenz—straight from Finland and fresh off our mastermind retreat. Sofie is a mom of four, a clinical dietician turned thriving entrepreneur, and one of the most inspiring examples of building a business with intention, clarity, and courage. We talk about how she scaled her business organically to 50k+ followers, created massive success with simple strategies, and made bold decisions like quitting her job, flying across the world, and designing a life that truly fits her dreams. You'll love hearing Sofie's story and her honest take on what it really means to “have it all.”

In this episode, I'm giving you the full behind-the-scenes of how I built and launched an AI-powered SaaS product in just six days—yes, six. I share the wild story of how this all unfolded, why I believe speed is one of the most underrated business superpowers, and how I maintained my non-negotiables during one of the most intense workweeks I've had in years. If you're craving inspiration to move faster, follow your creative energy, and lean into momentum, this one's for you.

Blake Hilton is a high-energy marketing strategist and the Director of Business Development at Piranha, a full-service advertising agency specializing in Amazon and TikTok channels. Born and raised in Frisco, Texas, Blake brings Southern charm, relentless hustle, and sharp e-commerce instincts to the table. ⁣ With over five years of industry experience, he's helped scale powerhouse brands like Feastables, Hugh Chocolate, C4, and Sh!tty Coolers—10X-ing results through smart strategy, strong partnerships, and full-funnel execution. ⁣ At Piranha, Blake leads revenue generation and client growth initiatives, often serving as the bridge between big brand ambitions and high-performing campaigns. The agency has supported over 40 brand exits ranging from six to nine figures, proving their ability to deliver real impact. 

Fractional leaders aren't here for job security—we're here to build legacies. We remove the internal angst that clouds big decisions. We're not protecting titles or playing politics. We're focused on what drives transformation, growth, and lasting impact.Hi there, I'm Kerry Curran, B2B Revenue Growth Executive Advisor, Industry Analyst, and host of Revenue Boost: A Marketing Podcast.In every episode, I sit down with top experts to bring you actionable strategies that drive real results. If you're serious about growth, hit subscribe and stay ahead of the competition.In The Rise of the Fractional CMO: How to Accelerate Revenue Growth Without the Overhead, I sit down with Virginie Glaenzer, a fractional CMO, tech entrepreneur, and community builder.We explore how fractional marketing leaders are reshaping go-to-market execution, AI adoption, and executive alignment across today's most innovative organizations.Be sure to stay tuned until the end, where Virginie shares her advice on how to scope your first fractional engagement and make an immediate impact, without the overhead.Let's go!Kerry Curran, RBMA (00:02.148)So, welcome, Virginie. Please introduce yourself and share your background and expertise.Virginie Glaenzer, Frac. CMO (00:09.086)Thank you so much, Kerry, for having me on your podcast. I'm really excited—I think the work you're doing is amazing. My name is Virginie—Virginie Glaenzer. I'm originally from France and am your typical immigrant. I've had quite an interesting journey: I moved to the San Francisco Bay Area in 1998, started a couple of software businesses, and had my fair share of successes and failures.After 17 years in Silicon Valley, I moved to New York for about 12 years, where I served as VP of Marketing and CMO for mid-size organizations. I've been in D.C. for the last year and a half. Over the past 30 years, most of my career has been in B2B SaaS tech, helping organizations. Today, as a fractional CMO, I enjoy supporting small- to mid-size companies that are trying to disrupt their industries—mostly in tech, where technology is part of their offering. That's just a little bit about me.Kerry Curran, RBMA (01:21.594)Thank you. I'm very excited to speak with you today. You have a wealth of experience, but I want to start by diving into fractional CMOs and the evolution of fractional executives. I know you serve both as a fractional CMO and as the leader of Acorn Oak, so I'd love to hear what you've seen regarding this evolution and why you find it so valuable.Virginie Glaenzer, Frac. CMO (01:54.804)That's a great question. I actually fell into the fractional model—I never thought I would become a consultant—but it has changed my life, and I love it. I chose the fractional path because I wanted to make real, lasting change. When I was a VP of Marketing, I found that people wanted me to make them feel comfortable instead of guiding them through change. As a fractional CMO, I offer an unbiased outside perspective, removing the anxiety and internal angst that often accompany big decisions—something I couldn't do as a full-time employee.My focus isn't on protecting a title or playing politics; it's about building a legacy, not job security. As a result, I avoid the “drink-the-Kool-Aid” syndrome that can cloud judgment. The fractional model really works, and I think it took off after COVID because companies realized they could hire talent anywhere. When you hire people remotely, you don't see the hours; you see the output. A fractional executive who works two days a week can deliver the equivalent of four days from a traditional employee—and often, that's all a company needs.AI is also disrupting organizations. Internal employees may hesitate to rock the boat, but a fractional executive will do whatever is necessary to drive change.Kerry Curran, RBMA (04:01.762)I love that example—doing in two days what others might do in four—because when you can focus solely on the initiative, you avoid the distractions of full-time employment and get more done. Another benefit is that fractional CMOs must stay on top of trends—from AI to strategy—and can apply learnings from one client to another, an opportunity full-time employees don't always have.Virginie Glaenzer, Frac. CMO (04:59.680)Absolutely. Working with multiple clients gives you a different view of each market. You come in with broad experience, fresh perspectives, and numerous frameworks. It's a win–win—deeply satisfying for the individual and invaluable for the organization.Kerry Curran, RBMA (05:28.266)I'm seeing a trend: six years ago, most engagements were project-based—solving urgent challenges over three to six months. Now, clients hire me as a fractional CMO for assignments that can last a couple of years. As long as you're helping the company reach its next growth stage, why not?Virginie Glaenzer, Frac. CMO (05:57.428)Exactly. Hiring a fractional CMO can be a smart way to secure expert support without the full-time cost. When should a company consider a fractional CMO? I've seen three common scenarios:The company is growing, but marketing isn't scaling with it. You're facing a market shift—a funding round, product pivot, or another fundamental change. You're tired of disconnected campaigns and need integrated strategy and execution. For companies without a CMO, a fractional CMO brings strategic guidance, makes marketing proactive instead of reactive, and prevents wasting money on tactics that don't drive growth.If you already have a CMO, a fractional CMO can augment and elevate the internal team by:Playing “bad cop” when needed, helping leaders stay aligned during tough decisions. Providing strategic pressure relief without stepping on toes—I take the anxiety out of the organization. Rolling up sleeves and owning delivery when necessary. Kerry Curran, RBMA (08:41.024)Those are excellent examples—for companies without a CMO and for those with one. CMO turnover is high, often because a CMO fits one stage but not the next. Removing them isn't always best; sometimes they lack performance-marketing depth or AI expertise. A fractional CMO lets you keep institutional knowledge while adding new skills.Virginie Glaenzer, Frac. CMO (10:01.952)Absolutely. In today's uncertain economy, the fractional model makes even more sense. It's a cost-effective way to keep driving the company without paying for a full-time executive. I expect more organizations will take this path.Kerry Curran, RBMA (10:31.994)I agree. Startups and scale-ups may go sales-led and stall. Bringing in a fractional CMO to establish strategic foundations can be crucial. You talk a lot about AI. What services and strategies do you provide around transformation and AI?Virginie Glaenzer, Frac. CMO (11:31.222)Sure. AI is a major focus. I help clients with several business challenges. For example, tariffs are front and center; they're an opportunity to revisit every part of the business and optimize. From a marketing perspective, we need to adapt to GEO—Generative Engine Optimization—to stay visible as algorithms evolve. Some call it AIO, but the point is visibility.AI has changed how we work. Initially, it saved time; next, it improved quality; now, it changes how we think about our work. Resistance exists: in a recent webinar, 0 % of attendees had an AI policy, yet 60 % used AI professionally. That's a risk we must address.Kerry Curran, RBMA (14:29.272)Wow.Virginie Glaenzer, Frac. CMO (14:51.318)Exactly. Another area is AI chatbots. Customer experience can't be an afterthought—if users don't like the experience, they go elsewhere. Leadership resistance also exists: many engineers resist AI, yet Google reports that 25 % of its code is now AI-generated, expected to reach 50 % within a year. Marketers sit between innovation and legal risk; we must work closely with legal to use AI responsibly.Kerry Curran, RBMA (17:03.492)That's smart. An experienced fractional CMO can guide organizations through those challenges. We've focused on fractional CMOs, but tell us about Acorn Oak and the community of fractional C-suite advisors you've built.Virginie Glaenzer, Frac. CMO (17:46.540)Absolutely. If you're hiring a fractional executive, choose someone who belongs to a community. At Acorn Oak—and other networks like TechCXO—we're a trusted group of fractional executives. When you hire one of us, you gain cultural fit, synergy, and faster results. We already know one another, so alignment is immediate, and there's no ego.Kerry Curran, RBMA (19:17.262)That's great. What advice would you give a company considering a fractional CMO or other executive?Virginie Glaenzer, Frac. CMO (19:43.406)First, define the pain. I always ask: What's the priority? A clear understanding of the challenge leads to a clear scope and a successful partnership. Second, work with someone in a community; they bring broader resources. Finally, don't wait—hiring a full-time CMO can take a year; hiring a fractional CMO can take two to three weeks from the initial call to weekly execution.Kerry Curran, RBMA (21:26.318)Definitely. Thank you for sharing your expertise. How can listeners find you?Virginie Glaenzer, Frac. CMO (21:47.764)I'm an open book. If you Google my name, you'll find me. I'm on LinkedIn and, less frequently, on Twitter. You can also visit acornoak.net or techcxo.com.Kerry Curran, RBMA (22:09.494)Excellent. I'll include those links in the show notes. Virginie, thank you so much for sharing your story. We've all learned a lot today.Virginie Glaenzer, Frac. CMO (22:18.764)Thank you, Kerry. I appreciate the opportunity.Thanks for tuning in to Revenue Boost: A Marketing Podcast. If this episode sparked a new idea or perspective, be sure to follow the show and leave us a quick review. It helps us grow and keeps the insights coming.And if you're ready to explore what fractional leadership could look like inside your business, head to revenuebasedmarketing.com for more expert strategies, CMO resources, and growth frameworks.Until next time, keep leading with impact. We'll see you soon.  Flat or slowing revenue? Let's fix that—fast.Revenue Boost: A Marketing Podcast delivers the proven plays, sharp insights, and “steal-this-today” tactics that high-growth teams swear by.Follow / Subscribe on Apple, Spotify, and YouTubeTap ⭐⭐⭐⭐⭐ if the insights move your metrics—every rating fuels more game-changing episodes

Gill Valerio reveals how he turned a $10K investment into $8.5M by building and exiting a successful marketing agency. In this brutally honest and value-packed conversation with Brad Lea, they dive deep into mindset, accountability, entrepreneurship, AI, and the real difference between agencies that grow and those that stagnate. If you're tired of excuses and ready to build something real — this one's for you.   Gill's links https://www.instagram.com/officialgillvalerio/ https://joinlimitlessagency.com

What does it really mean to “have it all” as a mother and entrepreneur? In today's episode, I'm joined by Chelsey Scaffidi—a mother of two, meditation teacher, social impact lawyer, and author of The Mother Year. Chelsey shares raw and relatable insights on topics like mom guilt, balancing it all, and embracing the unique blend of feminine and masculine energies as a mom and entrepreneur. I even open up about my own motherhood experiences, and together we explore the real challenges and triumphs of this transformative season. You're going to love this heartfelt and inspiring conversation—don't miss it!

In this second installment of our Live Advisory series on Millions Were Made, Jessica coaches two social media agency founders who are navigating what most people don't talk about: the inner tension between growth, profitability, and staying true to your values.First up is Chelsea, whose agency doubled its revenue and profit in just one year, going from $270K to a projected $550K, and increasing her margins from 17% to 35%. But now she's wondering: Should I give myself a raise… or reinvest for growth? Jessica dives into a strategic breakdown of where to put that extra profit, from hiring to marketing and how to prepare for acquisition, even if you're not quite at $1M.Next, we meet Maria, founder of a Singapore-based agency for conscious and sustainable brands. After losing her biggest client and scaling down to focus on her health, she's now rebuilding from a stronger place—with a $4,500 retainer minimum, a projected revenue of $357K, and a bold commitment to profitability without compromising her mission.Inside this episode, Jessica breaks down:The mindset shift required to stop undercharging and start scaling with intentionWhere to reinvest profits to support long-term growthHow to prepare your business for acquisition.. even under $1MWhy your pricing beliefs might be holding you back more than the marketIf you're an agency owner or service provider struggling to price with confidence, manage sustainable growth, or get clarity on your next move, this conversation will hit home.Connect with Jessica:Instagram: @millionsweremade & @thejessicamarxWebsite: Millions Were MadeWork with Jessica: Tailored PremierWant to be coached live on the podcast?Email: info@millionsweremade.com to get on the waitlist for our next live Q&A episode.

What if you really could have it all—and feel deeply present while doing it? In today's episode, I'm diving into six transformative practices I've embraced to embody my vision of a balanced, fulfilling life. From deepening my meditation practice to simplifying family screen time and intentionally embracing the unknown, I'm sharing the rituals that help me stay present, aligned, and thriving. Tune in if you're ready to challenge limiting beliefs and discover how to create a life where business, family, health, and joy coexist in harmony.

Have you struggled with finding success when hiring marketing agencies? If you have, there's a good chance it is not because the marketer doesn't know what to do. Our guest today is Peter Murphy Lewis, and he explains to us the Big 5 Mistakes leaders make when hiring marketing agencies.TODAY'S WIN-WIN:Consider using LinkedIn as a second website for your franchise recruitment efforts.LINKS FROM THE EPISODE:Schedule your free franchise consultation with Big Sky Franchise Team: https://bigskyfranchiseteam.com/. You can visit our guest's website at: www.StrategicPete.com Attend our Franchise Sales Training Workshop:  https://bigskyfranchiseteam.com/franchisesalestraining/Connect with our guest on social:https://www.linkedin.com/in/petermurphylewis/https://www.instagram.com/gringopeter/ABOUT OUR GUEST:Peter Murphy Lewis, founder of StrategicPete.com and a notable fractional Chief Marketing Officer, excels in transforming intricate marketing data into actionable strategies that drive growth in various sectors including software, travel, media, zoos, and banking. His talent for finding common ground across diverse industries distinguishes him as a strategic marketing expert. Additionally, Peter hosts two TV shows and produces a documentary, showcasing his storytelling prowess. Residing with his family in an actual zoo in Wichita, Kansas, his personal and professional life is vibrant and engaging. Renowned for leading high-performance teams, Peter is a key advisor for CEOs aiming to clarify their marketing strategies and boost business growth. ABOUT BIG SKY FRANCHISE TEAM:This episode is powered by Big Sky Franchise Team. If you are ready to talk about franchising your business you can schedule your free, no-obligation, franchise consultation online at: https://bigskyfranchiseteam.com/.The information provided in this podcast is for informational and educational purposes only and should not be considered financial, legal, or professional advice. Always consult with a qualified professional before making any business decisions. The views and opinions expressed by guests are their own and do not necessarily reflect those of the host, Big Sky Franchise Team, or our affiliates. Additionally, this podcast may feature sponsors or advertisers, but any mention of products or services does not constitute an endorsement. Please do your own research before making any purchasing or business decisions.

Use code "MINDSET" for free month of Event Sheet:  https://eventsheet.com/Geoff Shames has been in the game for over a decade, helping shape the marketing strategy behind some of the biggest names in bass music. From launching the marketing division at Circle Talent Agency (which later became UTA) to running his own digital agency, Geoff is a master at helping artists build their brands and following. In this episode, we dive deep into the real strategies artists can use to grow their audience — from running ads to creating engaging content and everything in between.We get into:How to use lookalike audiences and retargeting to grow beyond your current fanbaseWhy so many artists waste money on ads — and how to do it rightWhat makes a brand “stick” — and how to become instantly recognizableHow to think about content, aesthetic, and social presence like a real businessThis is a no-fluff breakdown of what works (and what doesn't) when it comes to building a real career in electronic music today.—

In this episode, I sit down with Marley Jaxx - an award-winning filmmaker, powerhouse content creator and disruptor in the online business space. We talk about the highs and lows of business, healing through psychedelic therapy, finding love after divorce, and what it means to truly create from inspiration instead of survival. Marley doesn't hold back, and this conversation is packed with insights, laughs, and some seriously out-of-the-box ideas.

What do you do when your launch gets zero sales? In this episode, I'm diving into the reality that so many entrepreneurs face—but rarely talk about. I'm here to normalize the moments when things don't go as planned, and to remind you that a slow or disappointing start doesn't mean you're failing. I'll walk you through how to approach those moments strategically and mentally, so you can use them as fuel instead of letting them stop you. If you've ever felt discouraged after a launch, this one's going to shift your perspective.

In this episode of the podcast, we feature Gledsley Müller, a business coach and owner of Digivate Digital Marketing, who shares his extraordinary journey from working as a frontend developer to acquiring and transforming that same digital marketing agency. Gledsley discusses the challenges and strategies involved in shifting from traditional agency models to modern, client-focused approaches. Key topics include his experience as a business coach, the intricacies of buying and restructuring an agency, the importance of building strong client relationships, leveraging AI, and the significant cultural shifts within his team. Gledsley also touches on his plans for further specializing his agency and expanding services. Packed with insights and real-world examples, this episode is a must-listen for anyone interested in business development and digital marketing.00:36 Journey into Agency Ownership03:55 Transforming the Agency Model07:44 Sales Training and Cultural Shift13:47 Restructuring for Success19:24 Challenging Existing Beliefs21:03 Restructuring and Successes23:00 Empowering Through AI24:34 Embracing Failure for Growth29:56 Future Plans and Niching DownConnect with Gledsley: • https://ca.linkedin.com/in/gledsleymullerConnect with Raul: • Work with Raul: https://dogoodwork.io• Free Growth Resources: https://dogoodwork.io/resources• Connect with Raul on LinkedIn (DMs open): https://www.linkedin.com/in/dogoodwork/ 

Are you maximizing LinkedIn for community building? In this episode of Community, Kristina sits down with LinkedIn coach Natasha Walstra to unravel the secrets of turning LinkedIn into a lead generation tool and a community building powerhouse. Natasha shares her journey from cold-calling to uncovering LinkedIn as a way to build warm leads and close more deals. With over a billion users and only 1% actively posting content, Natasha explains why the platform is ripe for anyone looking to stand out. Together they break down how to optimize your profile and make you mark on LinkedIn.Tune to hear:Why LinkedIn is not just for job seekers.How with only 1% of users posting content there is massive opportunity to stand out.Why you need to stop treating LinkedIn like a resume.The importance of optimizing your profile to make it clear what you do and how you help.Why "How I" posts outperform "How To" posts in building your authority.The magic of LinkedIn's etiquette: engage first, connect genuinely, and nurture relationships over time.Why LinkedIn DMs should be personal and authentic, not automated and cold.Whether you're looking to generate leads, expand your network, or simply show up with more confidence on LinkedIn, this episode will inspire you to take action!Connect with Natasha Walstra:LinkedInNewsletter (Coming Soon): Check her LinkedIn for updates!InstagramWebsite LinkMentioned in the Episode:Join EntreprenistaReady to be part of a community that supports your growth? Join us at The Social Business Club and use the code PODCAST for your first month for just $1.Big Idea To BestsellerSend me a text!The Brandon T. Adams Audio ExperienceWelcome to The Brandon T. Adams Audio Experience, hosted by entrepreneur, investor,...Listen on: Apple Podcasts SpotifySupport the showFor Your Information: • Host your podcast on Buzzsprout! •Use Code ‘PODCAST' For Your First Month For $1 Inside The Social Business Club • Join our favourite scheduling platform Later • FLODESK Affiliate Code | 50% off your first year! Don't forget to come say hi to us on Instagram @thesocialsnippet, join the Weekly Snippet or follow us on any social media platform! Website . Instagram . Facebook . Linkedin

In this episode, I sat down with manifestation coach and founder of the Maniscripting Journal, Samantha Kozuch. Together, we explore how spirituality and intuition can guide the biggest decisions in business, and the mindset required to hold it all when things get hard. This one's a blend of real talk, energetic alignment, and a powerful reminder that purpose-led business isn't always pretty—but it's always worth it.

Angeli went from charging $500 retainers to building a boutique social agency serving small businesses—with over $14K/month in recurring revenue… and she's on track for her first $20K month.In this episode, she shares how she shifted her pricing, rebuilt her offers, and started closing deals confidently on sales calls —all while raising a family. If you're tired of undercharging or want to build a version of your business you haven't seen yet, this is the blueprint.Whether you're running solo, stuck in the $5–8K/month range, or ready to start landing $3K retainers, Angeli Keaton's story will show you what's possible.

Have you ever had an experience so powerful, it shifts the entire way you see yourself and your life? That's exactly what happened to me at a recent Joe Dispenza event. In this episode, I'm giving you an unfiltered recap—from the discomfort and resistance I felt in the beginning to the deep transformation that unfolded by the end. I'm talking about meditation, healing, what it really means to become the creator of your reality, and how all of this is shaping the future of my retreats and my leadership. If you're curious about what real transformation looks like—this is it.