Podcasts about marketing agency

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Latest podcast episodes about marketing agency

The Photographer Mindset
Ian Jones - How Independent Creators Can Win Over Clients from Big Agencies

The Photographer Mindset

Play Episode Listen Later Dec 29, 2025 55:33


Ian Jones (@iansjones) is a Pittsburgh-based commercial photographer and creative strategist known for crafting bold, story-driven visuals for brands and businesses, with a focus on content that connects, performs, and stands out.Expect to Learn: How to tactfully ask potential clients about their current marketing effortsThe importance of educating clients about what they're missing from or overpaying to social/marketing agenciesHow to create mock-up ads or showcase relevant portfolio work that demonstrates your capabilitiesHow being a local creator can give you an edge over large marketing agenciesHow explaining your process can help win over clients who may feel jaded by previous experiences.Ian's Website: https://www.isjdesigns.com/Sponsors:Thanks to WhiteWall for being our lead sponsor this episode! They're the top choice for photographers who want the highest-quality prints! Use the code TPM2025 at checkout for 15% off: https://www.whitewall.com/Our Links:Join our subreddit where you can share stories and ask questions:https://www.reddit.com/r/photographermindset/Subscribe to TPM's Youtube page and watch full length episodes: https://www.youtube.com/thephotographermindset/Make a donation via PayPal for any amount you feel is equal to the value you receive from our podcast episodes! Donations help with the fees related to hosting the show: https://paypal.me/podcasttpm?country.x=CA&locale.x=en_USThanks for listening!Go get shooting, go get editing, and stay focused.@sethmacey@mantis_photography@thephotographermindsetSupport the show

Build Your Digital Community
Our Top 10 Wins From 2025 (Our Agency's Biggest Year Yet)

Build Your Digital Community

Play Episode Listen Later Dec 29, 2025 65:52


2025 was a blur. So much happened!In the last community episode of 2025 Kristina is joined by The Social Snippet team to debrief their top 10 wins of the year, some of the biggest lessons they learned and hardest pivots they faced. They are still less than 5 years into business and they still see so much change, and so many lessons, every year!Come along as they go over the good, the bad and the awesome from 2025.Tune in for: Why they now view their website as a top marketing asset.The evolution of The Social Snippet marketing funnel.How content sprints are changing the game for clients.What it took to build a dream team (hint: it's more than a vibe check!)Why the High Vibe Women community exploded in 2025—and what's next!The “surprise” impact of Threads, podcasting growth, and leaning into your intuition.How they finally found alignment by saying no more oftenThe word each of them is taking into 2026 (and the one they're leaving behind)The Social Snippet team is making their way through the messy middle of building a business and they are coming off their best year ever! Tune in and learn from their journey.Mentioned in Episode:Find Your Next Bestseller on Faire and get 10% off with the code ‘HIGHVIBE10'Join the High Vibe Women Online CommunityTake Our Social Media QuizWork with The Social Snippet!Join the Weekly SnippetSend me a text!Support the showFor Your Information: • Host your podcast on Buzzsprout! •Join The High Vibe Women Online Community! • Join our favourite scheduling platform Later • FLODESK Affiliate Code | 25% off your first year! Don't forget to come say hi to us on Instagram @thesocialsnippet, join the Weekly Snippet or follow us on any social media platform! Website . Instagram . Facebook . Linkedin

Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies
Should You Buy Another Marketing Agency? Lessons from 5 Acquisition Deals with Kimberly Eberl | Ep #866

Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies

Play Episode Listen Later Dec 28, 2025 27:12


Would you like access to our advanced agency training for FREE? https://www.agencymastery360.com/training Are you thinking about expanding your agency through acquisitions? Buying another firm can be one of the fastest ways to scale, but only if you choose the right partners and nail the cultural fit. Otherwise, growth can quickly turn into chaos. Today's featured guest has been through five acquisitions, each one teaching her a different (and sometimes painful) lesson about what truly makes a merger succeed. In this episode, she opens up about her biggest acquisition missteps, the cultural mismatches that nearly derailed integrations, forecasting errors she didn't see coming, and the identity challenges that arise when two teams collide. Kimberly Eberl is the Founder and CEO of The Motion Agency, a full service marketing and communications shop with offices in Chicago, Cincinnati, and Nashville. While the agency offers everything from creative to content, it is unusually strong in public relations with roughly 20 PR pros on staff. Kimberly has completed five acquisitions, navigated the cultural and financial highs and lows of M&A, and grown Motion into one of the most respected independent agencies in the Chicago market. In this episode, we'll discuss: When acquisitions help agencies scale—and when they backfire. Lessons learned from five agency acquisitions. Why agency owners often misjudge valuation and earnouts. Subscribe Apple | Spotify | iHeart Radio Sponsors and Resources This episode is brought to you by Wix Studio: If you're leveling up your team and your client experience, your site builder should keep up too. That's why successful agencies use Wix Studio — built to adapt the way your agency does: AI-powered site mapping, responsive design, flexible workflows, and scalable CMS tools so you spend less on plugins and more on growth. Ready to design faster and smarter? Go to wix.com/studio to get started. From Fired Account Director to Agency Founder Kimberly jokes that she is one of those founders who got fired into entrepreneurship. At her previous agency, the account director role was undefined and impossible to succeed in. The revolving door should have been a clue. She lasted a year before being let go and scrambling to figure out her next move. With no grand plan, she fell into freelancing in 2006. The economy was healthy. The demand came fast. And pretty quickly she reached that moment every accidental agency owner hits. Either say no to work or hire help. She chose to hire. That early decision set the tone for the next decade. Instead of trying to do it all herself, she leaned into building a team and letting the business grow past her personal capacity. Outgrowing a Single-Service Model: Moving Beyond One Specialty Kimberly started as a PR pro. That focus worked for a while, but eventually she noticed how much money she was leaving on the table. Clients wanted websites, creative, content, and she was constantly referring the work away. The big shift happened when she decided to expand beyond PR and bring more capabilities in-house. This meant hiring outside her comfort zone and learning how to oversee work she could not personally do. That decision opened the door to real growth. Many agency owners get stuck right there. They stay in their one specialty because it is safe. Kimberly pushed through that discomfort and built a service mix clients actually wanted. The Reality of Acquiring Another Agency: Lessons from 5 Acquisitions Kimberly opted to add these new services through acquisitions. So far, she has completed five and every one had a different lesson. Her first major acquisition was bold. She bought an agency twice the size of her own. Financially and emotionally, it was a lot. Looking back, she admits she may not do a deal that large again, especially in a specialty she did not personally understand. But she also learned that size does not determine complexity. A one-person agency with contractors had just as many integration headaches as a larger shop. What mattered most was agency culture. Some deals looked perfect on paper but fell apart because the values, expectations, and behaviors did not align. One deal in particular was financially great and culturally awful. She kept one client from that acquisition. Another deal was financially terrible but culturally perfect. Years later, most of those staff members are still with her. Her biggest warning: never ignore cultural red flags during the courting phase. Take time to hang out with the sellers, how they operate, and experience their company's culture. Go to dinner, Travel together. You'll notice small behaviors (snapping over minor problems, chronic lateness, lack of transparency) that won't disappear after the contract is signed. Valuation Mistakes That Kill Good Deals Kimberly also dove into how she approaches valuations and why so many sellers get this part wrong. She focuses on future performance, realistic forecasts, and removing costs that will not continue after the sale. She also pushes back on inflated projections. If an owner claims revenue will double, the earnout should reflect that. Big promises are fine, but they should come with big accountability. One agency she walked away from wanted a valuation equal to twice their gross revenue. They were using cash-based accounting and ignoring profitability. It was an immediate red flag. Kimberly's advice to owners is simple. Build a business that is sellable even if you never plan to sell. Get your financials clean. Use accrual accounting. And be realistic about your numbers. Leadership, Loyalty, and the Hardest Skill — Letting Go As the agency scaled, leadership challenges became just as complex as financial ones. Kimberly admits she is confused about why she is the largest woman-owned agency in Chicago at only seventy people. She is proud of the title, but she wonders why more women are not reaching similar scale. There are no differences in capability, but many female founders still hit a ceiling often tied to loyalty, delegation, or difficulty letting people go. Some owners, especially women, treat their team like family and struggle to make hard decisions around performance. She admitted she has been loyal to a fault at times and is working on finding a healthy balance. Agencies function more like all star sports teams. The roster changes every year. People get promoted, moved, or sometimes released. That does not mean you failed. It means you are adapting so the team as a whole can win. Kimberly is even working on building hobbies outside her agency because she noticed how much of her identity was tied to work. It is a relatable struggle for founders who have poured years into their companies. AI Changes the Work, Not the Need for Agencies Let's be clear, agencies are not going away because of AI. Kimberly certainly doesn't believe that. She treats AI like an intern. Helpful. Fast. But still needing quality control, creativity, and leadership. Clients still want real relationships. They want someone who understands context and nuance. Agencies serving tech-savvy individuals will feel churn from AI, but agencies serving plumbers, service-based businesses, and non marketers will be fine. These clients want to stay in their lane and hire experts for everything else. Marketing evolves, but agencies survive because the business model adapts. Do You Want to Transform Your Agency from a Liability to an Asset? Looking to dig deeper into your agency's potential? Check out our Agency Blueprint. Designed for agency owners like you, our Agency Blueprint helps you uncover growth opportunities, tackle obstacles, and craft a customized blueprint for your agency's success.

How to Scale an Agency
How Marketing Agencies Can Use AI to Boost Valuation & Prepare for M&A

How to Scale an Agency

Play Episode Listen Later Dec 22, 2025 14:10


UNLOCK THE 13 SYSTEMS EVERY AGENCY OWNER NEEDS TO REACH 8 FIGURES:https://bit.ly/41Sm05NIn this episode, Jordan Ross dives into the transformative role of AI in determining company valuation, especially for marketing agencies. Drawing on insights from a leading M&A broker, Jordan explains why agencies without AI capabilities risk lower market value and how technology is reshaping mergers and acquisitions in the marketing sector.Key topics include the impact of AI on profit margins, client list valuation, investor interest, and M&A activity. If you own or plan to sell a marketing agency, understanding AI isn't optional—it's critical for growth and exit strategies.⏱ Chapters: – Introduction to AI in Agency Operations – The Importance of AI for Business Valuation – How AI Affects Profit Margins – M&A Brokers' Perspective on AI Capabilities – The Role of Client Lists in Acquisitions – Future Trends in Marketing Agency Valuation – AI as a Must-Have for Growth and Exit StrategiesTo learn more go to 8figureagency.co

Instagram Marketing Secrets
The Truth About Hiring a Marketing Agency

Instagram Marketing Secrets

Play Episode Listen Later Dec 20, 2025 14:02


Before you hire a marketing agency you must listen to THIS...-----Hosted by Derek VidellLearn How to Run Profitable Facebook Ads Yourself: socialbamboo.com/30 (free call) social bamboo.com/5roas (free course) socialbamboo.com/dwy (paid program) I have DWY and DFY Meta Ads services available. Book a free call to start. Build a Perfectly Trained AI Chatbot: https://pro-bots.ai/trial (free course + 14 day software trial)Instagram | YouTube | SocialBamboo.com

Social Media Marketing w/ Derek Videll
The Truth About Hiring a Marketing Agency

Social Media Marketing w/ Derek Videll

Play Episode Listen Later Dec 20, 2025 14:02


Before you hire a marketing agency you must listen to THIS...-----Hosted by Derek VidellLearn How to Run Profitable Facebook Ads Yourself: socialbamboo.com/30 (free call) social bamboo.com/5roas (free course) socialbamboo.com/dwy (paid program) I have DWY and DFY Meta Ads services available. Book a free call to start. Build a Perfectly Trained AI Chatbot: https://pro-bots.ai/trial (free course + 14 day software trial)Instagram | YouTube | SocialBamboo.com

Happy Hour Podcast with Dee and Shannon
EP 252 Ethical Marketing, Outsourcing, and Building Trust in Business with Dawni Baxter

Happy Hour Podcast with Dee and Shannon

Play Episode Listen Later Dec 18, 2025 34:45


In this episode, Shannon sits down with Dawni Baxter — founder of a boutique marketing agency and a multi-passionate entrepreneur leading the movement in ethical, human-first marketing. Dawni brings a refreshing perspective to an industry filled with noise, inflated promises, and confusing pricing structures. Together, Shannon and Dawni dive into: ✨ How to navigate marketing relationships with confidence ✨ Why transparency and trust are the backbone of ethical marketing ✨ What to look for (and avoid) when hiring a marketing agency or contractor ✨ The power of outsourcing — even when it feels uncomfortable ✨ Why real marketing results require time, patience, and accurate data ✨ How fractional marketing directors provide expert support without bloated retainers Dawni shares why she helped develop the first global regulation for social media managers in the UK, and how her agency champions organic reach and integrity over pushy sales strategies. This conversation is a must-listen for any entrepreneur — especially solo retreat leaders — who wants to grow sustainably, avoid costly marketing mistakes, and build relationships rooted in alignment and trust. Key Takeaways Ethical marketing is about humans first, not hustle culture. Due diligence is essential — marketing professionals are great at marketing themselves. Trust your instincts: if a partner feels off, overpriced, or vague, walk away. There is no standardized pricing in marketing — and that's exactly why transparency matters. Fractional marketing directors are a powerful option for small businesses who need strategy without full-time overhead. Outsourcing is uncomfortable — but it's one of the fastest ways to grow as a founder. Real marketing results come from consistent data over 12–18 months… not overnight "miracles." Quick exits from misaligned relationships often save you more time and money than sticking it out. Listen to This Episode If You: Want to better understand Tantra from a grounded, professional lens. Are interested in how men can contribute meaningfully in the retreat space. Need inspiration for creating safer, more inclusive, and more profitable retreats. Are a retreat leader looking to blend purpose and profit without compromising integrity. About Dawni Baxter: Dawn Baxter is a Social Media and selling guru. Multi Business owner including Beyond the Dawn Digital LTD a full house digital marketing brand & agency. Dawn is passionate about helping female entrepreneurs build sustainable brands, community and sales using social media as a connection tool. A leading UK female entrepreneur in digital business systems and strategy, social media, sales and audience growth. Dawn successfully builds digital business models that increase income, and can be actioned both remotely and around the important things in your life, like children, friends and loved ones. Dawn has had careers in sales, customer service, buying & merchandising sector and corporate retail within some of the biggest luxury brands in the UK In 2020 her offers of coaching and training in all areas to service and product based businesses alike helped self employed and SME's to navigate through the Covid Crisis and get their offerings in the digital space. Many made more income than with their previous business model. She has a passion to support small business and the entrepreneurial spirit and inspire people to try the careers that can make them truly happy. Dawn believes in personal growth and has put herself through numerous trainings in graphic design, digital marketing, Coaching and Positive Psychology to be able to pursue her dreams and is always constantly learning and upscaling. She is warm and inclusive and wants to make the world a pretty place. Connect with Dawni: www.beyondthedawndigital.com    The Retreat Leaders Podcast Resources and Links: Learn to Host Retreats Join our private Facebook Group Top 5 Marketing Tools Free Guide Get your legal docs for retreats Join Shannon in Denver at the Retreat Industry Forum  Join our LinkedIn Group Apply to be a guest on our show   Thanks for tuning into the Retreat Leaders Podcast. Remember to subscribe for more insightful episodes, and visit our website for additional resources. Let's create a vibrant retreat community together!   Subscribe:  Apple Podcast | Google Podcast | Spotify ---------- TIMESTAMPS Dawni's Background & Ethical Marketing (00:01:20) Dawni shares her multi-passionate journey, agency's human-first approach, and creating the first regulation for social media managers. Changing Perceptions of Marketing Agencies (00:02:40) Discussion on negative perceptions of marketing, ethical standards, and the agency's quality standard. Misconceptions About Marketing Agencies (00:04:52) Shannon and Dawni address common fears: high costs, unclear returns, and the importance of organic reach. Due Diligence & Evaluating Agencies (00:05:51) Dawni explains why skepticism is healthy, how to vet agencies, and the importance of transparency and value. Pricing Structures & Transparency (00:09:12) Dawni reveals the lack of regulated pricing in marketing and tips for assessing agency pricing and openness. Value of Exploratory Calls (00:10:11) Advice on seeking agencies that offer value upfront and the significance of exploratory calls. Retreat Industry Forum Announcement (00:10:46) Shannon promotes the upcoming Retreat Industry Forum event in Denver. Importance of Marketing Support for Solopreneurs (00:12:17) Shannon emphasizes why solopreneurs need marketing support, either in-house or outsourced. Fractional Marketing & Flexible Support (00:13:35) Dawni discusses affordable, flexible options like fractional marketing directors and short-term contracts. Testing Agency Relationships & Learning (00:17:32) Encouragement to try agencies on a trial basis, learn from mismatches, and adapt as needed. Red Flags & Relationship Building (00:18:28) Shannon shares a negative agency experience and stresses monitoring alignment and communication. Marketing as Relationship Building (00:19:39) Dawni compares marketing to dating, emphasizing gradual trust-building and the value of expert guidance. Letting Go & CEO Growth (00:23:08) Dawni describes the transformation when entrepreneurs trust experts, leading to business and personal growth. Outsourcing Before You're Ready (00:24:18) Advice to outsource marketing a step before feeling ready, without causing financial strain. Financial Stretch & CEO Space (00:25:25) Shannon shares her experience with hiring help, creating space for CEO-level work, and the need for expert eyes. Timeframe for Marketing Results (00:27:01) Discussion on realistic expectations for marketing ROI, typically requiring at least six months. Data, Metrics, and Long-Term Strategy (00:27:25) Dawni explains the importance of data, why viral moments can be misleading, and the need for long-term analysis. No Quick Fixes in Marketing (00:31:38) Dawni debunks quick-result promises, emphasizing testing, adaptation, and the impossibility of guarantees. Global Relevance & Dawni's Work (00:32:47) Shannon notes Dawni's agency works worldwide and mentions Dawni's recent photo shoots. Social Media Content & Travel (00:33:31) Dawni shares about creating social media content in various international locations. Closing & Farewell (00:34:10) Shannon thanks Dawni, wraps up the episode, and shares where listeners can find more resources.

Dig to Fly
How AI Almost Killed Empathy at This Marketing Agency with Christy Pretzinger

Dig to Fly

Play Episode Listen Later Dec 16, 2025 44:58


Most marketing agencies are drowning in AI-generated content. But Christy Pretzinger, CEO of WG Content, discovered something crucial: the more her team used AI, the worse their client relationships became. In this episode of Systematic Leader, Christy reveals the counterintuitive system that helped her 30-person agency balance AI efficiency with genuine human connection—and why she believes the "soft skills" everyone dismissed are about to become your most valuable business asset. What You'll Discover: The Culture System That Actually Works How WG Content uses four core values (kindness, empowerment, curiosity, fun) as decision-making filters, not just wall decorationsWhy monthly employee recognition isn't about being nice. It's about reinforcing the behaviors that drive resultsThe exact process they use to handle difficult client conversations without losing relationships AI Integration Without Losing Your Soul Why tailoring AI's tone for each client is just the beginningThe hidden biases in AI content that are quietly destroying trust with your customersWhere AI consistently fails (and why that failure is actually your competitive advantage) The "Better Quotient" Framework Christy's 3-step system for making better leadership decisions in high-pressure moments:Real example: How she transformed her reactive leadership style using this framework The Skills That Will Matter in 2030 Why empathy, vulnerability, and emotional intelligence are becoming MORE valuable as AI gets betterHow to systematize "soft skills" development in your organizationThe leadership mentor model that helped Christy become a better follower AND a better leader The Bottom Line: As AI handles more of the tactical work, the businesses that win will be the ones that systematize human connection. This episode gives you the exact frameworks to do both, leverage AI for efficiency while building deeper relationships with clients and team members. Perfect for: Service business owners who want to integrate AI without losing the personal touch that made them successful in the first place. Want to build magnetic systems that help you fix issues before they become expensive problems? Book a Systems Jam Session at SystematicLeader.com

The Roof Strategist Podcast
9 Red Flags That a Roofing Marketing Agency is Garbage

The Roof Strategist Podcast

Play Episode Listen Later Dec 15, 2025 15:29


Get my 9-Step Marketing Agency Vetting Checklist inside my FREE Training & Growth Platform: https://adamsfreestuff.com/=============FREE TRAINING CENTERhttps://adamsfreestuff.com/ FREE ROOFING MARKET REPORT:https://roofmarketreport.com/FREE COACHING FROM MY AI CLONEhttps://secure.rsra.org/adams-cloneJOIN THE ROOFING & SOLAR REFORM ALLIANCE (RSRA)https://www.rsra.org/join/ GET MY BOOKhttps://a.co/d/7tsW3Lx GET A ROOFING SALES JOBhttps://secure.rsra.org/find-a-job CONTACTEmail: help@rsra.orgCall/Text: 303-222-7133PODCASTApple Podcasts: https://apple.co/3fSQiev Spotify: https://bit.ly/3eMAqJe Available everywhere else :)FOLLOW ADAM BENSMANhttps://www.facebook.com/adam.bensman/   https://www.facebook.com/RoofStrategist/ https://www.instagram.com/roofstrategist/ https://www.tiktok.com/@roofstrategist https://www.linkedin.com/in/roofstrategist/#roofstrategist #roofsales #d2d  #solar #solarsales #roofing #roofer #canvassing #hail #wind #hurricane #sales #roofclaim #rsra #roofingandsolarreformalliance #reformers #adambensman

How to Scale an Agency
AI Cold Caller & Call Agent Secrets: Automating Lead Generation for Digital Marketing Agencies

How to Scale an Agency

Play Episode Listen Later Dec 11, 2025 24:44


UNLOCK THE 13 SYSTEMS EVERY AGENCY OWNER NEEDS TO REACH 8 FIGURES:https://bit.ly/41Sm05NIn this episode, Jordan Ross sits down with Brandon Parker to explore how AI is reshaping business operations, with a special focus on lead generation, automation, and operational efficiency. Brandon shares the behind-the-scenes story of building Land AI, a conversational AI that pre-qualifies leads and dramatically improves conversion rates and workflow efficiency for agencies and sales teams.They break down what it takes to bring an AI product from concept to market, the role of quality assurance and iteration in scaling effectively, and how early adopters of AI can gain an unbeatable competitive edge. The conversation wraps with a live demo of Land AI in action — showing firsthand how conversational AI can automate and optimize client acquisition.Whether you're a digital marketing agency owner, startup founder, or AI enthusiast, this episode is packed with insights on how to practically apply AI to grow your business faster and smarter.Chapters:– The AI Revolution in Business– Building Land AI: The Journey– Quality Assurance and Iteration– Competitive Advantages in the AI Landscape– Live Demo of AI in ActionTo learn more go to 8figureagency.co

The Cambridge Marketing Podcast
Opinionated Marketers on: Trains, Logos and Design

The Cambridge Marketing Podcast

Play Episode Listen Later Dec 11, 2025 12:47


Among this week's topics - Kiran and Charles discuss the new 'Great British Railways' branding, and why no Marketing Agency will have a single positive word to say about it!

Life Goals In Progress
154. How To Do The Things You Don't Wanna Do

Life Goals In Progress

Play Episode Listen Later Dec 5, 2025 37:59


This episode digs into the tension between being content with your life and still wanting more from it. We talk about motivation when no one is holding you accountable, naming the real blocks keeping you stuck, and the pressure that comes from comparing your pace to everyone else's. If fulfillment has felt confusing or you're trying to find direction without burning yourself out, this conversation will feel close to home. Find us: Marketing Agency: lifegoalsmarketing.com Content Hub: lifegoalsmag.com Instagram: @itscoleylane @itsninasoon @lifegoalsmag

Entrebrewer
One Year of Builders of Authority: What It Really Took to Relaunch a Digital Marketing Agency

Entrebrewer

Play Episode Listen Later Dec 4, 2025 22:20


This episode breaks down what the last twelve months have actually looked like as I rebuilt Builders of Authority into a multi million dollar agency. Not the surface level story, the reality of growth, pressure, rebuilding, clarity, and proving to myself what was possible.This year reshaped me as a leader, as a business owner, and as a person. Here's what it really took.This is a preview of what I cover: • The truth about rebuilding from scratch • How the BOA team became the foundation of our growth • What I learned about confidence, doubt, and execution • Why this year was a turning point for the future of the agencyIf you're building something of your own, navigating change, or going through a season where you're questioning if you're capable of the next level, this one is for you.Connect with me:LinkedIn: https://www.linkedin.com/in/adam-mcchesney-b21b1256/Instagram: https://www.instagram.com/adamlmcchesney/YouTube: https://www.youtube.com/@adamlmcchesneyFacebook: https://www.facebook.com/adam.mcchesney.3/Connect with Builders of AuthorityWebsite: https://buildauthority.comFREE Facebook Group: https://www.facebook.com/groups/7685392924809322BOA Mastermind: https://buildauthority.co/order-form-mastermindGoHighLevel Extended 30-day Free Trial w/TONS of Personal Branding Bonuses: http://gohighlevel.com/adammcchesney

The Brand Called You
Figuring It Out: Kajol Bheda, Founder of Scribbld, on Building a Strategy-First Marketing Agency

The Brand Called You

Play Episode Listen Later Dec 3, 2025 25:36


Welcome to another episode of TBCY! In this insightful interview, Ashutosh Garg sits down with Kajol Bheda, Founder of Scribbld—an independent strategy-first marketing agency with a footprint across India and the UAE. Kajol shares her entrepreneurial journey, from media production in the UK to launching Scribbld during the pandemic, and unpacks her leadership lessons from working with global brands like Harrods, Amazon Prime, and Nykaa.Dive deep into how the marketing landscape has evolved post-2020, why a personal touch makes all the difference, and how AI and automation are shaping but not replacing human creativity in campaigns. Kajol also discusses challenges and opportunities in international expansion, breaking gender biases in hiring, and the power of consumer insights and trend-driven strategies such as memeification and hook-first content.Whether you're passionate about entrepreneurship, marketing innovation, or looking for inspiration on building an agency from scratch—this episode has plenty to offer!

FreeDive Podcast
The Art of the Edit: How Copywriters Build Strategy at a Marketing Agency

FreeDive Podcast

Play Episode Listen Later Dec 2, 2025 50:07 Transcription Available


Anna-Lynn is back and hosting this week's episode of the FreeDive podcast! She's joined by Christina White, one of our amazing copywriters here at Seapoint, for a deep dive into what really goes into strong copywriting at a marketing agency.Together, they break down the art of the edit—from swapping revisions with the creative director, to navigating feedback without taking it personally, to finding the fun in the strategy process.Whether you're a marketer, writer, or just curious about how great content gets made, this episode offers an honest look at the craft behind the copy.Let's connect! Send us a message and say hi.It's the end!No it's not! There's more. There's always more. Every Tuesday at 5AM EST we release new audio and video episodes. Come find us!But wait! Explore a wealth of tips, tricks, and insights on our various social channels:

How to Scale an Agency
How to Build an AI Marketing Agency: Future-Proof Systems, Automation & Scalable Growth

How to Scale an Agency

Play Episode Listen Later Dec 1, 2025 16:10


UNLOCK THE 13 SYSTEMS EVERY AGENCY OWNER NEEDS TO REACH 8 FIGURES:https://bit.ly/41Sm05NIn this episode, Jordan Ross delivers a direct and timely message to digital marketing and SEO agency owners: adapt to AI now—or risk becoming obsolete.Jordan opens up about his own experiences balancing parenthood and leadership, using them as a lens to explore how businesses must evolve with the times. He dives deep into how AI development services are reshaping the industry, why tech-enabled agencies are pulling ahead, and how efficiency through automation is becoming the new competitive edge.Drawing parallels between today's AI boom and the dot-com revolution, Jordan warns that those who fail to adapt will face the same fate as agencies that ignored the internet two decades ago.This episode is both a wake-up call and a roadmap for agency owners who want to stay relevant, scale smarter, and lead the next generation of digital innovation.Chapters: — The Urgency of Adapting to AI — Balancing Parenthood and Business Growth — The Evolution of AI Development Services — The Competitive Edge for SEO Agencies — Building Tech-Enabled Services — Efficiency and Automation in the AI Era — The AI Revolution and What Comes NextTo learn more go to 8figureagency.co

Just Minding My Business
Make the Shift Into Todays Marketing Strategies That Drive Revenue

Just Minding My Business

Play Episode Listen Later Nov 27, 2025 31:41 Transcription Available


With the rapid onset of AI, the marketing landscape is rapidly changing.Bryan Phelps is the founder and CEO of Big Leap, a digital marketing agency that helps businesses build scalable growth systems through a strategic blend of brand and performance. What began as a self-taught journey in SEO back in 2005 has evolved into a leadership role guiding national brands through today's shifting marketing landscape. Since founding Big Leap in 2008, Bryan has grown the company from a solo consultancy into a 80+ person agency trusted by companies across industries—from high-growth startups to private equity-backed brands. Under his leadership, Big Leap has developed a Brand-Led Performance Marketing framework that helps clients align paid media, SEO, content, digital PR, and revenue operations to build trust, drive efficiency, and improve customer acquisition over the long term. Investors, Founders, and Marketing Leaders alike turn to Bryan and his team when short-term tactics stop working and a more resilient, system-driven marketing strategy is needed.Bryan and his team have led 1,000+ marketing campaigns and bring deep experience in helping brands modernize their marketing foundation while navigating operational complexity. He also plays an active role mentoring marketing leaders and building teams that scale. CONTACT DETAILSEmail: bryan@bigleap.com Business: Big LeapWebsite: https://www.bigleap.com/ Social Media:LinkedIN - https://www.linkedin.com/company/bigleap/Facebook - https://www.facebook.com/bigleapmktg/Instagram - https://www.instagram.com/bigleapmktg/ Tiktok - X - https://x.com/BigLeapMKTG/ Remember to SUBSCRIBE so you don't miss "Information That You Can Use." Share Just Minding My Business with your family, friends, and colleagues. Engage with us by leaving a review or comment on my Google Business Page. https://g.page/r/CVKSq-IsFaY9EBM/review Your support keeps this podcast going and growing.Visit Just Minding My Business Media™ LLC at https://jmmbmediallc.com/ to learn how we can help you get more visibility on your products and services. 

Empire Flippers Podcast
The Before & After Formula [Ep.194]

Empire Flippers Podcast

Play Episode Listen Later Nov 25, 2025 26:11


If you know exactly what problems your customers face before and after they buy from you, you could build offers that practically sell themselves.In this episode, Greg breaks down his simple but powerful "before and after" formula. It starts by understanding the before: the frustrations, questions, and roadblocks your customers face long before they make a purchase. Solve that, and you earn the sale. But once you've solved it, new problems appear, and that's your opportunity to build trust, add value, and guide customers deeper into your ecosystem. We also look at how to map the entire customer journey so you can clearly see each problem in sequence. When you know the full chain of needs, you can build a product lineup that supports your customers at every step. Finally, we explore vertical integration: how smart businesses automate this whole process by owning more steps in the value chain. If you want a simple, repeatable way to grow, this episode is for you. Topics Discussed in this episode: The before and after formula (What problems are your customers facing?) (01:52) Implementing the formula by mapping out the customer journey (05:44) Curating your product offering (07:28) Examples (10:47) eCommerce (10:47) SaaS (13:37) Marketing Agencies(16:55) Course Creators (21:16) Using vertical integrations to automate this problem-solving process (23:58) Mentions:  Empire Flippers Podcasts Empire Flippers Marketplace Create an Empire Flippers account Subscribe to our newsletter Sit back, grab a coffee, and learn how to increase customer lifetime value, expand your offer stack, and build a business that people stick with!  

The Opportunity Podcast
The Before & After Formula [Ep.194]

The Opportunity Podcast

Play Episode Listen Later Nov 25, 2025 26:11


If you know exactly what problems your customers face before and after they buy from you, you could build offers that practically sell themselves.In this episode, Greg breaks down his simple but powerful "before and after" formula. It starts by understanding the before: the frustrations, questions, and roadblocks your customers face long before they make a purchase. Solve that, and you earn the sale. But once you've solved it, new problems appear, and that's your opportunity to build trust, add value, and guide customers deeper into your ecosystem. We also look at how to map the entire customer journey so you can clearly see each problem in sequence. When you know the full chain of needs, you can build a product lineup that supports your customers at every step. Finally, we explore vertical integration: how smart businesses automate this whole process by owning more steps in the value chain. If you want a simple, repeatable way to grow, this episode is for you. Topics Discussed in this episode: The before and after formula (What problems are your customers facing?) (01:52) Implementing the formula by mapping out the customer journey (05:44) Curating your product offering (07:28) Examples (10:47) eCommerce (10:47) SaaS (13:37) Marketing Agencies(16:55) Course Creators (21:16) Using vertical integrations to automate this problem-solving process (23:58) Mentions:  Empire Flippers Podcasts Empire Flippers Marketplace Create an Empire Flippers account Subscribe to our newsletter Sit back, grab a coffee, and learn how to increase customer lifetime value, expand your offer stack, and build a business that people stick with!  

Life Goals In Progress
153. The Icky In-Between of Your Goals: When Growth Feels Messy

Life Goals In Progress

Play Episode Listen Later Nov 21, 2025 30:00


A reflective conversation about the uncomfortable middle stage of pursuing your goals. From comparison spirals to the slow build of momentum, this episode explores how to stay grounded when clarity feels fragile and progress feels invisible. Find us: Marketing Agency: lifegoalsmarketing.com Content Hub: lifegoalsmag.com Instagram: @itscoleylane @itsninasoon @lifegoalsmag

Female emPOWERED: Winning in Business & Life
Episode 313: What to know if you are hiring a digital marketing agency

Female emPOWERED: Winning in Business & Life

Play Episode Listen Later Nov 18, 2025 28:06 Transcription Available


Thinking about hiring a marketing agency for your boutique fitness or wellness business? In this episode, Christa Gurka shares exactly what you need to know before you spend a single dollar on paid ads.Christa breaks down the essential marketing metrics and strategies every studio owner should understand — from CPC, CPA, and CAC to lifetime value (LTV) and conversion rates — so you can make informed decisions and avoid wasting money.Whether you run a Pilates studio, yoga studio, or private-pay PT clinic, this episode will help you become confident in your marketing conversations, know what red flags to watch for, and understand how to measure real results from your ad spend.

Unicorns Unite: The Freelancer Digital Media Virtual Assistant Community
#272 From Corporate Sales to Marketing Agency Owner: How Tyneshia Dise Built a Thriving Freelance Business

Unicorns Unite: The Freelancer Digital Media Virtual Assistant Community

Play Episode Listen Later Nov 18, 2025 51:59


We hear the corporate escape stories all the time. What we don't hear as often is what happens after. My guest built a stronger, smarter, and more aligned freelance marketing business on the other side of it. That's why I loved this conversation with Tyneshia Dise. She walked away from a high-pressure corporate sales role after hitting burnout, went back to school for a marketing degree, and slowly built her agency through networking, internships, referrals, and showing up online long before it felt comfortable. Today, she leads a team of four and runs her business with solid onboarding, real systems, clear communication, and regular client check-ins. And inside our Workgroup, she's already booked 6 out of 10 discovery calls and landed a client that gave her a 4x ROI.Tyneshia is the founder of The Innovative Design Group and a digital marketing strategist with 20 years in sales and marketing, specializing in helping service-based business owners refine their message, build standout websites, and create campaigns that drive measurable growth.Listen to learn more about:How Tyneshia used her corporate sales background to build a thriving freelance marketing agencyWhy emotionally-driven messaging is the secret weapon behind stronger conversionsHow to improve your discovery calls using active listening & buyer insightsWhat freelancers get wrong about DIY marketing and how to fix itThe systems, onboarding, and client experience shifts that helped her scaleTyneshia's growth came from intention and experience. Tune in because her story is a powerful example of what's possible when you mix skill, strategy, and community support.Sponsored by The Digital Marketer's Workgroup Are you already doing marketing work but need more clients and a stronger referral network? Join our tight-knit community of freelancers and get access to behind-the-scenes conversations, support, and troubleshooting that every solo marketer needs. Plus, you'll benefit from advanced trainings, networking opportunities, and exclusive job leads. Apply here!Links Mentioned in the Show: Grab Tyneshia's Free Email Marketing Guide: If you want your emails to land, not just send, Tyneshia's free 67-page e-book is a must. It teaches freelancers and VAs how to clarify their message, write emails that resonate, and build automations that feel personal, not robotic. Perfect for anyone managing client newsletters, funnels, or retention campaigns.Connect with Tyneshia:Instagram: @innovativedesign_cleFacebook: The Innovative Design Group_CLEWebsite: https://theinnovativedesigngroup.com/ Connect with Emily:Facebook Community: Emily's Unicorn Digital Marketing Assistant LabInstagram:

The Business of Hearing
8 Lessons from 8 Years Running a Hearing Care Marketing Agency

The Business of Hearing

Play Episode Listen Later Nov 14, 2025 25:29


Eight years, countless lessons. In this episode of the Business of Hearing Podcast, Oli shares the biggest insights he's learned from eight years of running and growing a successful business. These aren't just hearing care lessons, they apply to anyone building something that lasts. You'll learn: • The most valuable takeaways from eight years of growth • What separates the businesses that last from those that don't • How to stay motivated when the journey gets tough • The importance of personal growth alongside professional success Whether you're new in business or years into the grind, this episode offers the kind of perspective you only get with experience. Learn more at www.orange-gray.com #businessofhearing #hearingcare #entrepreneurship #businessgrowth #leadership #bohpodcast

The Marketing Movement | Ignite Your B2B Growth
Marketing Agency 101 with Megan Bowen

The Marketing Movement | Ignite Your B2B Growth

Play Episode Listen Later Nov 13, 2025 24:39


Refine Labs CEO Megan Bowen joins Evan Kirstel for a deep-dive into how B2B marketing must evolve for the AI era. The conversation covers modern go-to-market models, buyer-centric strategies, and how Refine Labs helps companies drive measurable pipeline growth through data, experimentation, and cultural excellence.1. Speakers and RolesMegan Bowen – CEO of Refine Labs. With 20 years in B2B SaaS at companies like Zocdoc, Grubhub, and WeWork, she brings deep expertise in modernizing go-to-market strategy and redefining marketing measurement.Evan Kirstel– Host and interviewer. Brings over 30 years in tech sales and marketing leadership.2. Topics CoveredThe evolution of B2B buying and selling from the analog to the AI era.Why traditional MQL-based marketing is outdated.The “Brand, Demand, Expand” model for full-funnel growth.Refine Labs' AI strategy and benchmarking methodology.Alignment between sales and marketing in 2025.The future of content creation and human creativity in an AI-driven market.Building company culture around people-first principles.The Refine Labs Vault: democratizing growth frameworks and insights.3. Questions This Video Helps AnswerWhat's fundamentally broken about traditional B2B marketing models?Why is the MQL metric no longer a reliable measure of success?How should marketers adapt to buyer-led decision-making?What is the “Brand, Demand, Expand” framework, and how does it work?How is AI transforming marketing operations and customer acquisition?How can companies build a people-first culture that drives performance?4. Jobs, Roles, and Responsibilities MentionedCEO, CMO, VP of Marketing, Sales teams, Customer Success and Account Management, Marketing Operations and Creative roles, Content strategists and paid media managers5. Frameworks and Concepts MentionedBrand, Demand, Expand (three-pillar GTM framework)Ideal Customer Profile (ICP)Buyer-centric marketingAI-powered benchmarksRevenue funnel analysis and pipeline conversion optimization6. Related ResourcesRefine Labs: https://www.refinelabs.comThe Vault: access to Refine Labs frameworks and community.HubSpot (mentioned as part of inbound marketing evolution)Grandin Holdings (Refine Labs investment partner)

Strategy with Jason
Does Your Marketing Agency Do This? Strategy with Jason Podcast ft DJ Sardana

Strategy with Jason

Play Episode Listen Later Nov 13, 2025 41:47


On today's episode of The Strategy with Jason Podcast, DJ Sardana joins me in Las Vegas at the Digital Dealer Conference. DJ and I discuss the questions you MUST ask your Marketing agency, how to know if they're a PARTNER and so much more! For more info on C-4 Analytics, visit: https://c-4analytics.com/ DJ Sardana: http://www.djsardana.com/ Strategy With Jason: https://strategywithjason.com Listen To The Strategy With Jason Podcast: Apple Podcast: https://apple.co/3IwlT3v Spotify: https://spoti.fi/3fT8V3H Soundcloud: https://bit.ly/347rnDb #automotive #automotiveindustry #automotivesoftware #dealership #dealerships #dealersolutions #bell2bell #strategy️ #data #automotivedata #automotivemarketing #customerexperience

Goal Crazy®
From Zero to Marketing Agency: The AI Blueprint for Beginners ft. Oliver Clingain │ Ep. 91

Goal Crazy®

Play Episode Listen Later Nov 11, 2025 28:35


In this engaging episode of the Goal Crazy Podcast, host Jason VanDevere sits down with Oliver Clingain, the innovative founder of Ascenxion Marketing. Oliver shares his journey from being a student-athlete to becoming a successful entrepreneur, highlighting the pivotal moments that led him to establish his own business. With a focus on leveraging AI tools for marketing and growth, Oliver provides valuable insights into the challenges and triumphs of starting a service-based business. Listeners will gain a deeper understanding of the importance of relationship-driven marketing and the role of AI in modern business strategies.As the conversation unfolds, Oliver discusses the significance of perseverance and trusting the process, offering advice to aspiring entrepreneurs on navigating the early stages of business development. He also shares his experiences with various AI tools and project management systems that have been instrumental in his success. Whether you're a tech founder looking to scale or simply interested in the entrepreneurial journey, this episode is packed with actionable insights and inspiration. Connect with Oliver on LinkedIn or Twitter to learn more about his work and explore opportunities for collaboration.Enjoy The Show! Guest Links: Linked in: https://www.linkedin.com/in/oliver-clingain/Instagram: https://www.instagram.com/oliver_clingain/X: https://x.com/olivercling/status/983128988586475520Website: https://ascenxion.io/

Her Success Story
The Power of Partnerships: Growing a Marketing Agency Through Relationships and Teamwork

Her Success Story

Play Episode Listen Later Nov 10, 2025 25:02


This week, Ivy Slater, host of Her Success Story, chats with her guests, Grace Kwak and Alexis Toney. The three talk about the challenges of standing out in an intensely crowded marketing space, the crucial role of relationships and referrals in their growth, and the lessons they've learned from early hiring decisions and business setbacks. In this episode, we discuss: How Background Noise got started What has kept the team motivated and growing in a crowded marketing environment space When to hire and scale a team in a small agency Why partnering with other agencies is part of their growth strategy Who benefits from keeping in touch How setbacks and surprises shape leadership   Grace Kwak is a growth marketing expert who has spent her career shaping customer journeys from every angle – working within agencies and startups alike – Grace Kwak's newest chapter is leading growth, marketing strategy and analytics at Background Noise. As a first-generation Korean-American, Grace is actively aware of how experiences vary from person to person, and how brands must keep diversity of customer experiences top-of-mind at all times. Across her career, she's contributed to growth for brands including Cecred, Taco Bell, Follain, Papa John's, Hint Water, Dunkin Donuts, NBC Sports, COTY, Lysol, Mucinex, and American Family Insurance. She's been internally honored for her contributions, earning an MVP award at Mindshare and a Person of New York award at Performics. She's contributed to internal presentations around International Women's Day Webinar at Big Spaceship, growth marketing for We Are Rosie and is published with MediaPost. Alexis Toney is a strategy and innovation leader who has built her career at the intersection of data, creativity, and cultural storytelling – Alexis Toney is the Chief Strategy & Innovation Officer at Background Noise. She drives brand innovation through research, analytics, and strategy, overseeing proprietary market research and social listening tools that help clients stay ahead of the curve. With more than eight years of experience in performance analytics, media strategy, and marketing intelligence, Alexis has shaped growth strategies for brands across industries while championing people-first insights. Her career path spans roles at Big Spaceship, Ovadia & Sons, and Laundry Service, where she led research, eCommerce, and media strategy initiatives. At Background Noise, Alexis contributed to the launch of Cécred and has collaborated with brands such as Google, Sony, NBC Sports, UPS, Weight Watchers, and Papa Johns throughout her career. Her work has been recognized with honors including Adweek Media Rising Star and the ADCOLOR Future Award. Based in Brooklyn, Alexis balances her data-driven leadership by day with her creative side as a DJ, music producer, and drummer by night. Website: https://www.backgroundnoise.co/ Social Media Links:  https://www.linkedin.com/in/gracejkwak/ https://www.linkedin.com/in/alexistoney/  

How to Scale an Agency
Agency Growth Secrets: Scaling Digital Marketing Agencies Without Founder Burnout

How to Scale an Agency

Play Episode Listen Later Nov 10, 2025 23:20


UNLOCK THE 13 SYSTEMS EVERY AGENCY OWNER NEEDS TO REACH 8 FIGURES:https://bit.ly/41Sm05NIn this episode, we break down the 13 systems every marketing agency must master to scale beyond 7 figures without burning out. If your agency feels like a 40–70 hour-a-week grind, this episode is for you. We cover financial health, stress management, marketing, sales, client retention, hiring, and strategic planning—everything needed to run a business that works without you.Learn how top agencies create predictability, maximize profits, retain clients, and build teams that deliver results while giving founders the freedom to take real vacations and focus on growth.If you want to see which systems might be silently sabotaging your agency, check out the free custom agency diagnostic linked below—probably the most valuable 10 minutes you'll spend this year.Chapters – Financial Health – Time & Stress Management – Marketing & Positioning – Predictable, Quality Lead Generation – Sales Operations That Close Efficiently – Cohesive, Documented Core Processes – Delegation and Accountability at Scale – Metrics That Drive Performance – Client Retention and Expansion – Hiring and Training Excellence – Strategic Planning Mastery – Innovation & Product Development – Culture & LeadershipTo learn more go to 8figureagency.co

Grow Your Life With Jason Scott Montoya
172: Why Most Marketing Agencies Fail to Deliver: The Inside Story with Behdad Jamshidi

Grow Your Life With Jason Scott Montoya

Play Episode Listen Later Nov 8, 2025 69:21


Episode Type: Inspirational People InterviewWatch on YouTube >>> In this episode of the Share Life Podcast, I speak with Badaj Jamshidi, founder of C Jam, about his journey from engineering to marketing, the importance of human connection, and the immigrant experience. They discuss values, personal growth, storytelling, and the significance of systems in business. Badaj shares insights on mentorship, the demand for marketing connections, and how to engage effectively with clients. The conversation highlights the importance of cultivating deeper relationships in both personal and professional contexts, as well as the role of storytelling in fostering understanding and connection.

Grit Daily Podcast
UNFILTERED - Brandon Willington on DIY Marketing Ads & the LIES That Marketing Agencies Sell You

Grit Daily Podcast

Play Episode Listen Later Nov 3, 2025 52:51


S5:E30 Tired of agencies that overpromise, underdeliver, and burn your cash? Meet Brandon Willington, the straight-talking founder of WhereYou.com.au, who teaches small business owners how to generate their own leads—fast. And profitably. All without losing their minds. From humble beginnings as a broke DJ in Perth to spending $4,000+ a day on ads, Brandon has cracked the code on simple, scalable marketing. He calls it "Chadvertising" no fancy funnels, no endless A/B tests, just basic things done well. If you've ever been burned by a marketing agency (or a couple of them!!) or felt overwhelmed by lead generation, this episode is your wake-up call. Brandon breaks down exactly what works, what doesn't, and how to build a lean, effective ad strategy that you control.

Women-in-Tech: Like a BOSS
UNFILTERED - Brandon Willington on DIY Marketing Ads & the LIES That Marketing Agencies Sell You

Women-in-Tech: Like a BOSS

Play Episode Listen Later Nov 3, 2025 52:51


S5:E30 Tired of agencies that overpromise, underdeliver, and burn your cash? Meet Brandon Willington, the straight-talking founder of WhereYou.com.au, who teaches small business owners how to generate their own leads—fast. And profitably. All without losing their minds. From humble beginnings as a broke DJ in Perth to spending $4,000+ a day on ads, Brandon has cracked the code on simple, scalable marketing. He calls it "Chadvertising" no fancy funnels, no endless A/B tests, just basic things done well. If you've ever been burned by a marketing agency (or a couple of them!!) or felt overwhelmed by lead generation, this episode is your wake-up call. Brandon breaks down exactly what works, what doesn't, and how to build a lean, effective ad strategy that you control.

The Digital Executive
Smart Marketing Agency Partnerships with Behdad Jamshidi | Ep 1135

The Digital Executive

Play Episode Listen Later Oct 28, 2025 12:18


In this episode of The Digital Executive, host Brian Thomas sits down with Behdad “B” Jamshidi, founder of CJAM Marketing Connector, to explore why most businesses struggle to choose the right marketing agency—and how to fix it.After evaluating over 1,000 agencies and curating a lean network of top performers, Behdad shares his proven framework for identifying “A-player” partners who deliver exponential growth versus “B-player” agencies that stall momentum. He unpacks red flags to watch for, from vague reporting to unrealistic “full-service” promises, and explains the 40-point checklist he uses to assess credibility and fit.Behdad also dives into how AI and specialization are reshaping marketing execution, and why strategy—not just tools—will define the next era of successful brand-agency relationships.Whether you're a founder, CMO, or entrepreneur looking to scale smarter, this conversation offers practical insights for finding the right marketing partner and building trust that drives results.If you liked what you heard today, please leave us a review - Apple or SpotifySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

How to Scale an Agency
LLM & GEO SEO: How to Drive Traffic and Scale Your 7-Figure Marketing Agency

How to Scale an Agency

Play Episode Listen Later Oct 27, 2025 23:14


UNLOCK THE 13 SYSTEMS EVERY AGENCY OWNER NEEDS TO REACH 8 FIGURES:https://bit.ly/41Sm05NIn this episode, Jordan Ross sits down with Alexey Pekovsky, founder of NuOptima, an agency dominating e-commerce with geo SEO and AI search strategies.Alexey shares how he transitioned from building Europe's largest CBD marketplace to running a leading SEO agency, and why listicles, authority content, and AI-optimized structures are now the secret weapons to visibility on Google, ChatGPT, and Perplexity.If you're an agency owner, marketer, or e-commerce brand wondering how to future-proof your traffic strategy, this episode unpacks tactical steps you can implement right now—whether bootstrapped or scaling with an agency partner.Chapters – Why the future of traffic is geo + LLM search – Alexey's journey: From CBD marketplace to SEO powerhouse – What's working now in SEO & geo marketing – The rise of listicles: why they dominate AI rankings – Formatting content for AI queries (informational, comparative, transactional) – What makes a good listicle & how to bootstrap one with AI agents – How to choose the right SEO/geo agency – Tools for keyword testing: Ahrefs, AI prompts & scrappy workflows – Turning listicles into revenue streams (media model approach) – Beyond listicles: optimizing collection pages for LLM visibility – Avoiding legal risks in comparative SEO content – Final tip: Why building authority beyond your site is critical – Where to find Alexey onlinehttps://nuoptima.com/https://www.youtube.com/@alexejpikovskyhttps://www.linkedin.com/in/alexej-pikovsky-9743701/To learn more go to 8figureagency.co

Life Goals In Progress
152. Lessons We Learned In Our Twenties So You Don't Have To

Life Goals In Progress

Play Episode Listen Later Oct 24, 2025 19:30


Sharing some of our top lessons as 34 year old gals with just a lil bit of wisdom from surviving our 20s. As with any of our advice, take what you want, and leave the rest! Find us: Marketing Agency: lifegoalsmarketing.com Content Hub: lifegoalsmag.com Instagram: @itscoleylane @itsninasoon @lifegoalsmag

The Not For Lazy Marketers Podcast
How Bad Do You Really Want It? The Spicy Truth About Why You're Not There Yet

The Not For Lazy Marketers Podcast

Play Episode Listen Later Oct 23, 2025 20:50


In today's episode, I'm getting a little unhinged (in the best way) and sharing the tough truth about why you might not be where you want to be yet. I'm breaking down the hidden ways we slip into victim mode, the excuses that keep us stuck, and the truth about what it actually takes to create the results you say you want. Tune in if you're ready for a wake-up call that'll reignite your drive and get you moving toward your goals.

The Angel Next Door
Building Impactful Brands That Stand Out with Madeline Reeves

The Angel Next Door

Play Episode Listen Later Oct 23, 2025 29:07


What if the key to entrepreneurial success isn't following a straight path, but embracing the unexpected turns along the way? In this episode of The Angel Next Door Podcast, host Marcia Dawood is joined by Madeline Reeves, a dynamic entrepreneur whose journey from aspiring pediatric oncologist to fintech leader and founder of Fearless Foundry challenges our assumptions about what it means to build a career—and a business—on your own terms.Madeline draws from her rich background in business development, creative consulting, and tech to share her experiences breaking into male-dominated industries and tackling challenges like workplace bias. Her story serves as a reminder that resilience, curiosity, and a willingness to rewrite the rules can shape not just businesses, but also lives.Throughout the episode, you'll hear practical insights on building authentic brands, leveraging strategic marketing, and thoughtfully integrating AI into creative processes. Madeline also dives into critical conversations around algorithmic bias and the importance of women shaping the future of technology. This is a must-listen for anyone looking for honest, actionable advice on modern entrepreneurship and the courage to do things differently. To get the latest from Madeline Reeves, you can follow her below!https://www.linkedin.com/in/madelinefearless/https://www.fearlessfoundry.com/ Sign up for Marcia's newsletter to receive tips and the latest on Angel Investing!Website: www.marciadawood.comDo Good While Doing WellLearn more about the documentary Show Her the Money: www.showherthemoneymovie.comAnd don't forget to follow us wherever you are!Apple Podcasts: https://pod.link/1586445642.appleSpotify: https://pod.link/1586445642.spotifyLinkedIn: https://www.linkedin.com/company/angel-next-door-podcast/Instagram: https://www.instagram.com/theangelnextdoorpodcast/Pinterest: https://www.pinterest.com/theangelnextdoorpodcast/TikTok: https://www.tiktok.com/@marciadawood

The Not For Lazy Marketers Podcast
How I Stay Present While Building an 8-Figure Company

The Not For Lazy Marketers Podcast

Play Episode Listen Later Oct 21, 2025 31:44


In today's episode, I'm sharing how a few small but intentional shifts completely changed the way I move through my day. It's not about doing more or going to another retreat, it's about creating presence in real life. I talk about what it means to make your day-to-day life the practice, how I've redefined stillness and focus, and the simple changes that have helped me feel more productive, clear, and grounded than ever before. I can't wait for you to hear this one. It's been a total game-changer for me, and I know it'll spark something for you too.

Life Goals In Progress
151. How To Make Social Media More Fun

Life Goals In Progress

Play Episode Listen Later Oct 21, 2025 10:43


Feeling over it when it comes to posting online? You're not alone. In this episode, we're talking about how to bring joy and creativity back to social media when it's started feeling like a chore. From loosening the rules to experimenting with new formats and sharing what actually lights you up, we'll dive into simple shifts that help you reconnect with why you started creating in the first place. Find us: Marketing Agency: lifegoalsmarketing.com Content Hub: lifegoalsmag.com Instagram: @itscoleylane @lifegoalsmag

The Not For Lazy Marketers Podcast
Behind The Scenes Of My Own Marketing Data & What It Means For You And This Industry

The Not For Lazy Marketers Podcast

Play Episode Listen Later Oct 17, 2025 21:50


In today's episode, I'm pulling back the curtain on my most recent launch and revealing something that might shock you: 80% of my buyers had been on my list for over 6 months. I'm breaking down what this means for your marketing strategy, why you need to stop calling your leads poor quality, and how to play the long game in a trust recession. If you've ever wondered why people aren't converting immediately or felt discouraged by your launch results, this episode will shift your entire perspective.

The Not For Lazy Marketers Podcast
How I'm Facing My Deepest Fears & The Freedom That's on the Other Side

The Not For Lazy Marketers Podcast

Play Episode Listen Later Oct 15, 2025 23:49


In today's episode, I'm sharing something truly powerful that's been unfolding for me lately: how much of our lives are run by fear, even when we think we've outgrown it. After attending another Joe Dispenza event and spending a few solo days in reflection, I had some profound realizations about control, surrender, and what it really means to operate from abundance instead of protection. I'm sharing the exercises, breakthroughs, and uncomfortable truths that surfaced, and inviting you to look at where fear might still be quietly running the show in your own life and business.

Life Goals In Progress
150. The Long Game: How to Build Marketing That Lasts

Life Goals In Progress

Play Episode Listen Later Oct 14, 2025 9:05


If you've been craving a marketing rhythm that feels calm, consistent, and actually sustainable — this episode is for you. We're talking about slow marketing: the art of building long-term visibility through strategies that don't rely on daily posting or constant hustle. Think blogs, Pinterest, newsletters, and content that keeps working long after you hit publish. I'm sharing how I've built a business that runs on the long game, what slow growth has taught me, and practical ways you can start applying the same mindset to your own marketing. Find us: Marketing Agency: lifegoalsmarketing.com Content Hub: lifegoalsmag.com Instagram: @itscoleylane @lifegoalsmag

The Not For Lazy Marketers Podcast
My Biggest Fear as a Mom & Building Capacity to Hold It All

The Not For Lazy Marketers Podcast

Play Episode Listen Later Oct 7, 2025 24:35


In today's episode, I'm getting real about my biggest fear as a mom and how I'm constantly working to expand my capacity to hold it all. I share the honest thoughts that come up for me, the daily tug-of-war between ambition and presence, and what it actually looks like to thrive in the chaos without losing myself in it. Tune in for a behind-the-scenes look at how I navigate the messy, beautiful balance of motherhood and entrepreneurship, and what it really means to build the capacity to hold it all.

Life Goals In Progress
149. How to Match Your Energy to the Seasons

Life Goals In Progress

Play Episode Listen Later Oct 7, 2025 10:14


As the weather cools and the days get shorter, our energy naturally shifts but most of us try to keep operating like it's still summer. In this episode, we're talking about matching your mindset, routines, and creative output to the season you're actually in. Find us: Marketing Agency: lifegoalsmarketing.com Content Hub: lifegoalsmag.com Instagram: @itscoleylane @lifegoalsmag

The Not For Lazy Marketers Podcast
The Sales System I'm Seeing Work Today & Behind the Scenes of Building Our Most Powerful Program Yet

The Not For Lazy Marketers Podcast

Play Episode Listen Later Oct 3, 2025 31:45


In today's episode, I'm sharing a behind-the-scenes look at the brand new training I just taught on the 2025 business model and how it's shaping the way I see digital marketing evolving. I dive into the biggest challenges we're facing right now like audience overwhelm, lack of trust, and the demand for speed, plus I break down the sales system I believe every business will need moving forward. Tune in to hear the strategy shifts that could transform the way you grow your business this year.

Anxious Filmmaker with Chris Brodhead
#174 How To Outsmart the AI Apocalypse + Build a Better Marketing Agency with Ivan Vislavskiy

Anxious Filmmaker with Chris Brodhead

Play Episode Listen Later Oct 3, 2025 32:23


How do you grow a digital agency from a scrappy startup to powerhouse — while staying lean, global, and ahead of the AI curve?Ivan Vislavskiy, co-founder and CEO of Comrade Digital Marketing, joins me to share his journey from Ukraine to the U.S., from architect to entrepreneur, and how he's built one of the most quietly successful and innovative agencies in the country.In this wide-ranging conversation, Ivan opens up about: • The “unsexy” operational secrets behind scaling profitably • Why most agencies cap at 5–10 people • The myth of niching down — and what to do instead • How Comrade is embedding AI into every part of their operation (without sacrificing creativity or quality)Whether you're an agency owner, entrepreneur, or creative pro looking to future-proof your business, this episode is loaded with practical wisdom and inspiration.

Build Your Digital Community
Coming Home To Your Most Authentic Self with Carly Ottaway

Build Your Digital Community

Play Episode Listen Later Oct 2, 2025 52:05


Today Kristina sits down with one of her favourite people and the world's newest best-selling author (we're calling it now!) Carly Ottaway!Carly is the Founder of Web of Words, a marketing agency recently celebrating 10 years in business, and a woman who is redefining success on her own terms. In this powerful conversation, Carly shares her journey of writing her first book which came out today, Coming Home: The Path to Your Favourite Self and Permission to Do It Your Way.This is a project that's been three years in the making and is sure to change the way you think about yourself and your story. What started as a soulful calling turned into a transformational experience of coming back to her most authentic self, through motherhood, business, and healing from life's challenges.In this episode Kristina and Carly are diving deep into:How Carly went from hiding behind her clients' stories to boldly telling her own.Why you don't need to know “the how” to get started on a big dream.The identity shift that comes with showing up fully in your purpose.How your story can be your most powerful brand tool.What it really takes to build a sustainable business aligned with your life.How to nurture your network and allow yourself to receive support.Why it's never too late to pivot, expand, or come home to who you truly are.This conversation is for anyone who's been sitting on a dream, who's afraid to start, or who needs the nudge to trust their story and do it their own way!Buy Carly's Book! The first 5 people to share this episode in your stories and tag @kristina.bartold and @itscarlyottaway will get a free copy of the book, courtesy of Kristina!Connect with Carly!BookInstagramWebsiteMentioned in Episode:High Vibe Women Online CommunityTake Our Social Media QuizJoin the Weekly SnSend me a text!PodMatchPodMatch Automatically Matches Ideal Podcast Guests and Hosts For InterviewsSupport the showFor Your Information: • Host your podcast on Buzzsprout! •Join The High Vibe Women Online Community! • Join our favourite scheduling platform Later • FLODESK Affiliate Code | 50% off your first year! Don't forget to come say hi to us on Instagram @thesocialsnippet, join the Weekly Snippet or follow us on any social media platform! Website . Instagram . Facebook . Linkedin

The Not For Lazy Marketers Podcast
Creating Content When You Don't Feel Like It & My Biggest 2025 Prediction

The Not For Lazy Marketers Podcast

Play Episode Listen Later Sep 25, 2025 23:49


In today's episode, I'm talking all about content creation—the highs, the lows, and how to make it actually work for your business. I share why consistency matters more than waiting for inspiration, how to turn your everyday experiences into authentic content, and ways to make creating easier without burning out. Plus, I share my biggest 2025 prediction about AI and how it's changing the pace of business and content. If you've ever felt overwhelmed by content or unsure how to show up consistently, this episode is for you.

Thrivetime Show | Business School without the BS
Creative Agency | How to Grow a Creative & Marketing Agency + See Thousands of Success Stories At ThrivetimeShow.com Join Eric Trump At Clay Clark's Dec. 4-5 Business Conference (Anaheim, CA)

Thrivetime Show | Business School without the BS

Play Episode Listen Later Sep 24, 2025 22:32


Want to Start or Grow a Successful Business? Schedule a FREE 13-Point Assessment with Clay Clark Today At: www.ThrivetimeShow.com   Join Clay Clark's Thrivetime Show Business Workshop!!! Learn Branding, Marketing, SEO, Sales, Workflow Design, Accounting & More. **Request Tickets & See Testimonials At: www.ThrivetimeShow.com  **Request Tickets Via Text At (918) 851-0102   See the Thousands of Success Stories and Millionaires That Clay Clark Has Helped to Produce HERE: https://www.thrivetimeshow.com/testimonials/ Download A Millionaire's Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE: www.ThrivetimeShow.com/Millionaire   See Thousands of Case Studies Today HERE: www.thrivetimeshow.com/does-it-work/  

The Not For Lazy Marketers Podcast
The 7-Day No-AI Challenge, Processing Launch Disappointment & The 3 Non-Negotiables That Save My Mornings

The Not For Lazy Marketers Podcast

Play Episode Listen Later Sep 23, 2025 26:43


In today's episode, I'm pulling back the curtain on some of the most impactful conversations I've had with clients lately, from the surprising challenge I gave a few of them, to what really happens when a launch falls short, plus the small morning shift that's completely changed my clarity. If you've ever felt the pressure of juggling it all, or the sting of a disappointing result, this episode will give you both perspective and practical takeaways to keep moving forward.

SharkPreneur
Episode 1188: How to Hit $100k in 90 Days: Launching a Digital Marketing Agency from Scratch with Zarar Ameen

SharkPreneur

Play Episode Listen Later Sep 19, 2025 14:50


Want to grow your business to six figures in 90 days? The key is mastering AI and using innovative digital marketing strategies.   In this episode of Sharkpreneur, Seth Greene interviews Zarar Ameen, CEO of CANZ Group and Founder of Launch My Agency, who shares how he went from a single dad struggling on a $20,000/year income to running a multi-million-dollar digital marketing agency that helps others achieve explosive growth. With a focus on AI-driven solutions, Zarar and his team empower clients to build their own profitable agencies quickly, guaranteeing results. Tune in as he reveals his proven strategies for success, including how to leverage referrals, AI, and mentorship to skyrocket your business.   Key Takeaways: → How Launch My Agency empowers entrepreneurs to launch AI-driven digital marketing agencies. → AI technology plays a pivotal role in scaling businesses. → The importance of hiring the right team members. → Why the sales closing process is essential and how commission-only closers help scale agencies. → How to overcome setbacks and pivot your marketing model to hit your revenue goals.   Zarar Ameen is the CEO of CANZ Group and Launch My Agency. He is known as the “Million Dollar Agency Advisor.” He has launched more than 300 digital marketing agencies and is said to have helped 10,000 people start their own. Ameen has been described as a dynamic entrepreneur with strong leadership and marketing skills. Some say he is an exceptional human being and a top 1% online marketing professional.   Connect With Zarar: Launch My Agency CANZ Group Instagram X Facebook LinkedIn   Learn more about your ad choices. Visit megaphone.fm/adchoices