Podcasts about marketing agency

In today's episode, I sat down with my friend Renee – award-winning PR strategist and business mentor – for a heartfelt, raw, and inspiring conversation about entrepreneurship, motherhood, and redefining success. We talk about what it really looks like to follow your gut, say no to what's not aligned, and create a life that's built around your values—not other people's expectations. Renee also shares how she's creating a movement to empower women while redefining success on her own terms. Tune in for an honest, empowering conversation full of actionable insights!

Brett Allen is the host of The Marketing 32 Show and the Founder of Marketing 32, a dental marketing agency specializing in internal and external marketing strategies to help dental practices grow. Under Brett's leadership, Marketing 32 has successfully supported over 215 dental practices across the US, Canada, and Australia by implementing its unique Practice Impact Formula, which guarantees growth within 30 days or the service is free. Brett's journey into dental marketing started with his expertise in search engine optimization and online marketing, which he honed as a marketing director in Houston before launching his own company. In this episode… Navigating the dental marketing world can be a frustrating experience for practice owners who invest heavily in agencies yet see minimal results. With so many marketers making big promises but failing to deliver, how can dental practices ensure they choose a partner who drives growth and stands behind their work? Brett Allen, an expert in dental marketing and growth strategies, tackles this challenge by sharing the critical importance of niche specialization, performance-based guarantees, and leveraging technology like AI call tracking to ensure accountability. He emphasizes that practices must seek agencies that offer transparent results, avoid long-term contracts, and provide clear metrics for success. Brett also dives into the significance of nurturing patient relationships and internal teams to create lasting growth, offering practical insights into building trust and avoiding common industry pitfalls. In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz interviews Brett Allen, Co-founder and CEO of Marketing 32, about creating results-driven dental marketing strategies. Brett discusses why offering a strong guarantee sets agencies apart, how his collegiate swimming background influences his business mindset, and what practices can do to better engage existing patients to foster growth.

“How about TikTok?” It's one of the most common questions we get from artists and their teams when talking about running ads...   In this episode of Creative Juice, Jack and Circa dig into how we run TikTok Ads at our music marketing agency IndieX—where they fit, when we use them, and how to get results without burning cash! Learn why we don't use TikTok Ads for testing, how we rely on organic content first, and how to use viral videos to your advantage!   If you've been wondering where TikTok Ads fit into your music marketing strategy, this episode will give you the approach you need to use them the right way!   DISCOVER: Why We Don't Recommend TikTok Ads For Testing How Organic Content Sets The Foundation Before You Spend Money On Ads What The Community Interaction Objective Is And How To Use It For Growth When To Run Ads On Proven Viral Content To Build Audience How TikTok's Audience Growth And Retargeting Tools Work What Changed With Retargeting on TikTok   RESOURCES: Learn The Top Music Marketing Strategies Inside IndiePRO Looking to expand your team or need marketing help? Apply to work with IndieX! Join Us In The Indepreneur Discord Server!

Episode 153: Grab the Ultimate Ad Script right HERE - https://join.digitaltrailblazer.com/ultimate-ad-script Many successful business owners find the coveted time-freedom promise to be elusive. They've traded a 40 hour per week job for an 80 hour per week business.Many online business owners who've managed to grow to 7 figures or more struggle to hand over even the smallest tasks in their business to hired help because they're afraid of things not getting done right and then losing revenue.In this episode, Jake Setterlun tells us how he's strategically built teams to scale multiple marketing agencies to the 7 figure mark while only working 15 hours per week himself.About Jake Setterlun: Jake is a 28-year-old entrepreneur from Milwaukee, Wisconsin who began his business journey at the age of 19 while navigating college and searching for his life's direction.Along the way, he has experienced both remarkable successes and significant setbacks, including failed ventures, scaling to million-dollar months, losing it all, and rebuilding from scratch. These experiences have given Jake a unique and diverse perspective on business and starting from the ground up.His businesses have been featured in Inc., Yahoo Finance, and Influencive and were recognized with the prestigious 2024 Inc. 5000 award for being the fastest-growing marketing company.Connect with Jake:https://jakesetterlun.com/ https://www.instagram.com/optimizedjake https://www.linkedin.com/in/jakesetterlun/ https://www.youtube.com/@jakesetterlun https://www.facebook.com/optimizedjakeGrab the Ultimate Ad Script right HERE - https://join.digitaltrailblazer.com/ultimate-ad-script✅ Connect With Us:Website - https://DigitalTrailblazer.comFacebook - https://www.facebook.com/digitaltrailblazerTikTok: https://www.tiktok.com/@digitaltrailblazerTwitter: https://twitter.com/DgtlTrailblazerInstagram: https://www.instagram.com/DigitalTrailblazer

— Every year, 18 million people worldwide are diagnosed with cancer. If you, or your loved one, is one of them, you know exactly how overwhelming, scary, and confusing it is to navigate the journey through diagnosis, treatment, prognoses, and all their accompanying emotions. Entrepreneur, business leader, IRONMAN triathlete, and five-time cancer survivor Bill C. Potts has waged a 20-year battle against the disease. In his valuable patient and caregiver guide, he shares his personal cancer story, and those of others, outlining everything you need to know to take on this fight. With empathy and honesty, Potts explains exactly what to expect, and shares lessons and important tips you can put into action all the way from diagnosis, to treatment, to remission, to cure—and how to face setbacks on your road to recovery. You'll learn how to advocate for yourself, how to pick and manage your care team, and how to care for yourself emotionally and mentally. You'll find out how to make your treatment days more comfortable, manage side effects, and understand test results. You'll also find important information on diet, exercise, wellness, and staying active, as well as insights on how treatment and disease affects your immune system. With special sections for people wanting to support a loved one with cancer, facing and making peace with death, and recalibrating your priorities to get the most out of the life you have now, you'll gain the knowledge and tools you need to manage this journey—from someone who is walking the path alongside you. Valeria interviews Bill Potts  — He is the author of  “Up for the Fight: How to Advocate for Yourself as You Battle Cancer—from a Five-Time Survivor.” Bill C Potts has been married to his human for 32 years and is the father of 3 kids, including twin girls.  His sweet dog Pippa is by his side often!  He and his wife Kim are entrepreneurs and owned a Massage Envy and European Wax Center.  Bill was a C-level marketer with a fun and rewarding career. This included work at Fortune 500 companies, a start-up technology company, and the company behind the IRONMAN triathlon brand.  Bill owned a Marketing Agency later in his career.  His career highlight was working as the Chief Marketing and Revenue Officer of Clearwater Marine Aquarium, which was made famous by the two Dolphin Tale movies.  Bill and Winter, the dolphin, had a great relationship.  Bill even played hide and seek each morning with Hope, the dolphin. Bill loves to exercise, is an IRONMAN athlete, and plays tennis many times weekly. Bill is also the author of a book like “What to Expect When You're Expecting” – but for cancer patients.  Bill is one of the world's leading experts on cancer – from the patient's perspective, as he has beaten cancer five times, with number six in progress.  He is very proud of his book “Up for the Fight.  How to Advocate for Yourself as You Battle Cancer – from a Five-Time Survivor.”  The book is changing and saving lives.  Guiding cancer patients and their families has become his life's purpose.  He is busy doing it. To learn more about Bill Potts and his work, please visit: https://www.billcpotts.com/

In this episode, I'm joined by my dear friend Nikki Norenberg – Self Discovery Coach and Founder of the dance-based movement experience, Embodyed Method. We sit down for a powerful, soul-stirring conversation on embodiment, purpose, and the magic of reconnecting with your inner child. Nikki also shares the origin story behind her Embodyed Method and how she brought it to life while navigating a massive business pivot and new motherhood. Whether you're an entrepreneur, a parent, or just craving more freedom and fun in your life, this episode will leave you inspired to move, play, and rediscover yourself.

Send us a textShownotes can be found at https://www.profitwithlaw.com/482.“How open minded are you to learning something new and being coached?” Anthony asked, “Because if you're not, then it's probably not going to work.”In this episode of Profit with Law, guest Anthony Carls—president of Rocket Clicks and co-founder of Sterling Lawyers—reveals the insider marketing blueprint he's used to scale a family law firm to over $15M in annual revenue. Anthony dives deep into why most family law attorneys are missing easy wins by ignoring strategic offers, how to build a value ladder for your clients, and why local SEO should be your first stop before pouring money into PPC campaigns.Anthony and host Moshe Amsel break down practical steps to market a family law firm the right way, the traps that waste your budget, and how to create a nurturing funnel that keeps leads warm for months before they're ready to hire. If you want a proven, step-by-step roadmap for bringing in high-value clients—and building a more predictable, profitable practice—this episode is packed with actionable advice.

In this anniversary episode of Community, Co Founders of The Social Snippet, Kristina and Maria are reflecting on 4 years of business! They are leaving no stone unturned, taking you behind the scenes of their journey from the early days of hustle to managing a team of 20+, they share the raw and real lessons they've learned, the mistakes they wouldn't repeat, and the values that have driven their growth.The underlying theme? Of course the power of Community! The Social Snippet wouldn't be where it is today without the amazing people Kristina and Maria surrounded themselves with.Tune in to hear more about:Why they prioritized slow, intentional growth over quick wins.The worst advice they ever took.Dealing with broken trust and learning to say "no" to misaligned opportunities.Why not all money is good money.The importance of self-trust in business partnerships.How to prioritize long-term vision over short-term gains.Building a community that supports your growth and your mission.This episode is a must-listen for any entrepreneur who wants to borrow belief about what's possible, learn some hard lessons early, and hear about what 4 years of the entrepreneurial roller coaster actually looks like – unfiltered. Come along for the ride!If this episode resonates with you, share it with a friend or tag us on social media! We'd love to hear your biggest takeaways! Mentioned in the Episode:What Event Hosts Actually Look For In SpeakersReady to be part of a community that supports your growth? Join us at The Social Business Club and use the code PODCAST for your first month for just $1.The Ops ShopSend me a text!For Your Information: • Host your podcast on Buzzsprout! •Use Code ‘PODCAST' For Your First Month For $1 Inside The Social Business Club • Join our favourite scheduling platform Later • FLODESK Affiliate Code | 50% off your first year! Don't forget to come say hi to us on Instagram @thesocialsnippet, join the Weekly Snippet or follow us on any social media platform! Website . Instagram . Facebook . Linkedin

Ever wonder what makes someone say yes to your offer on the spot? In this episode, I'm sharing my top strategies for using bonuses to create irresistible offers that drive sales—without discounts or overloading your audience. I'll share why most people get bonuses wrong, the key to creating high-converting bonuses, and how to time them for maximum impact. Whether you're live launching or running evergreen funnels, this episode is packed with tactical, no-fluff advice to make your offer a no-brainer.

If you're working with a digital marketing agency (or thinking about hiring one), you need to know what good actually looks like in 2025. In this live session, we're lifting the lid on what a digital marketing agency should be doing for you to get results – not just taking your money and sending vague reports. We'll cover: ✅ How your agency should be using client interviews to create meaningful, authentic content ✅ Why scheduled content and consistency still win in 2025 ✅ The role of paid ads (and what to expect from your budget) ✅ What real reporting looks like – not fluff ✅ How to hold your agency accountable without being a marketing expert Whether you're a business owner working with an agency, or running your own agency and want to improve your offer, this is a must-watch.

Are you running your business, or is it running you? In this episode, I'm sharing five powerful strategies I've implemented as a CEO that have shifted everything—from how I lead to how I spend my time. These aren't just mindset tweaks—they're tangible shifts that will help you cut the noise, lead with intention, and create real momentum in your business starting today.

In this episode of "The Free Lawyer," host Gary, a seasoned attorney with 46 years of experience, converses with Annette Choti, founder of Law Quill, a leading legal digital marketing agency. Annette shares her journey from practicing law to starting her own agency, emphasizing the importance of ethical marketing. They discuss the predatory nature of some marketing agencies and provide guidance on choosing reputable partners. Annette outlines key questions lawyers should ask potential agencies and stresses the necessity of a strong online presence. The episode offers valuable insights for lawyers to effectively market their services and grow their practices.Annette Choti, Esq. graduated from law school 25 years ago, and is the founder & owner of Law Quill, a legal digital marketing agency. She wrote the bestselling book Click Magnet: The Ultimate Digital Marketing Guide For Law Firms, and hosts the podcast Legal Marketing Lounge. She is a sought-after keynote and CLE speaker throughout the United States and Canada. She founded Click Magnet Academy, where she has taught thousands of professionals how to leverage the LinkedIn platform to grow their business and network. Most importantly, she used to do theatre and professional comedy, which is not so different from the legal field if we are all being honest. Understanding Predatory Marketing (00:05:45)Choosing the Right Agency (00:07:52)Key Questions for Agencies (00:10:29)Goals and Expectations (00:12:13)Evaluating Agency Performance (00:14:37)Guidance on Lead Conversion (00:17:04)Understanding Client Value (00:18:05)Holistic Business Approach (00:20:03)Importance of Business Development (00:21:46)Creating an Effective Digital Marketing Plan (00:22:39)Branding Essentials for Lawyers (00:23:07)Example of Effective Branding (00:24:01)Building a Strong Online Presence (00:25:03)Active Participation on LinkedIn (00:25:23)Strategies Beyond Initial Steps (00:26:05)Navigating Marketing While Practicing Law (00:26:45)Importance of Digital Marketing for Referral-Based Lawyers (00:27:22)First Steps for Growing a Law Practice (00:28:57)Investing in Marketing for Growth (00:30:02)Would you like to learn more about Breaking Free or order your copy? https://www.garymiles.net/break-free Would you like to schedule a complimentary discovery call? You can do so here: https://calendly.com/garymiles-successcoach/one-one-discovery-call 

In today's episode, I'm joined by Cassandra Britton—entrepreneur, business coach and powerhouse behind The Business Savage. From her early days as a competitive athlete to building and selling a successful beauty business, Cassandra shares invaluable lessons about pivoting, scaling, and trusting yourself. Together, we reflect on the highs and lows of building a brand, the power of listening to your audience, and the importance of aligning your business with your passion and purpose. Tune in now – this conversation is packed with insight, inspiration, and real talk about finding alignment in business and life!

Is it possible to build a thriving $40 million agency WITHOUT the soul-crushing burnout and toxic client drama that plagues the industry? How do you scale a service business while fiercely protecting your team's well-being and your own lifestyle?On this episode of The Freedom Framework Show, host Sam Silverman sits down with Matt Linder, Co-Founder of the highly successful D2C growth agency, Strand Marketing. Matt pulls back the curtain on his journey from chasing the traditional CMO dream to intentionally building a "No-Burnout" agency by making a radical, yet highly effective choice: firing bad (even profitable) clients.Discover Matt's playbook for sustainable scale and intentional leadership, including:► The eye-opening moment that led him to ditch the corporate ladder for entrepreneurship.► Why Strand Marketing is proudly bootstrapped and debt-averse, and how it aligns with their lifestyle goals.► The "No-PTSD Agency" philosophy: what it means and the non-negotiables for creating a healthy, high-performing culture (Hint: It involves not working with a**holes!).► Actionable strategies for customer acquisition for enterprise brands *outside* the typical Google & Facebook channels.► The mindset shift required to prioritize long-term sanity and team well-being over short-term toxic profits.► How to reverse-engineer your business to support the life you *actually* want to live.► Matt's advice for anyone looking to transition from a high-pressure corporate role to building their own version of freedom.This conversation is packed with candid insights for agency owners, service-based entrepreneurs, leaders aiming to build better cultures, and anyone who believes that success doesn't have to come at the cost of your sanity. Learn how to build a business that respects your time, your team, and your life.Find Matt Linder's agency at: https://strandmc.com/Learn more about building your own freedom at The Freedom Framework: https://freedomframework.co(Keywords: Agency Growth, No Burnout, Firing Clients, Company Culture, Entrepreneurship, Lifestyle Business, Scaling Business, Service Business, Leadership, W2 Escape, Corporate Escape, Sam Silverman, Matt Linder, Strand Marketing, D2C Marketing, Customer Acquisition, Bootstrapping, Work-Life Balance, Intentional Business, Business Strategy, Marketing Agency)

In this episode, we sit down with Tarun Kamath, CEO of Arcady Media, one of the world's leading email marketing agencies.Tarun's journey began at just 18 years old, facing challenges that tested his resilience and ambition. But by 2025, he turned his vision into reality, scaling Arcady Media into a 7-figure powerhouse.Currently, Arcady Media works with 50+ well-known brands, helping them drive revenue and growth through cutting-edge email marketing strategies.In this conversation, Tarun reveals the pivotal moments, toughest obstacles, and core philosophies that shaped his success. He shares actionable insights on business, mindset, and leadership—offering invaluable advice for entrepreneurs looking to carve their own path.This is a conversation you won't want to miss.

Josh Sebo (COO of OfferVault), Adam Young (CEO of Ringba), industry legend Harrison Gevirtz and special guest Behdad Jamshidi (Founder of CJAM Marketing) discuss:- Behdad's Journey from Engineer to Super Marketer- SEO & Google AdWords- How to find the right Marketing Agency?- Different Growth Marketing Tactics- Business Mindsets- How to break through a "wall?"- Caffeine (Yay or Nay)- How to cut through the bullshit?- Best Practices when it comes to AI & ChatGPTFollow Us:OfferVault:WEBSITE: https://www.offervault.com/FACEBOOK: https://www.facebook.com/offervaultINSTAGRAM: https://www.instagram.com/offervaultmarketing/TWITTER: https://www.twitter.com/offervaultLINKEDIN: https://www.linkedin.com/company/offer-vault/Adam Young: RINGBA: https://www.ringba.comRINGBA's INNER CIRCLE: https://try.ringba.com/inner-circle/FACEBOOK: https://www.facebook.com/ringbaINSTAGRAM: https://www.instagram.com/adamyoung/TWITTER: https://www.twitter.com/arbitrageLINKEDIN: https://www.linkedin.com/in/capitalistHarrison Gevirtz:INSTAGRAM: https://www.instagram.com/affiliate/LINKEDIN: https://www.linkedin.com/in/harrisongevirtz/Behdad Jamshidi:CJAM MARKETING: https://cjammarketing.com/LINKEDIN: https://www.linkedin.com/in/behdadjamshidi/

Discover how strategic marketing can fuel entrepreneurial success

In today's episode, I'm sharing all the behind-the-scenes magic of my recent Costa Rica retreat. From the transformations that happened to the unexpected lessons about business, purpose, and intuition, I'll walk you through how aligning with your purpose can make success a natural byproduct. Whether you're curious about retreats or looking for ways to simplify and reconnect in your own business, this episode is for you!

Brook Shepard is the CEO and Managing Partner of Mason Interactive, a performance marketing agency that helps Higher Education and D2C brands with their Media buying strategy and execution, SEO, Creative, and Email Marketing.

If you're a NJ business owner looking to maximize your ROI and finally get Google Ads working for you, talk to the team at LeapEngine now. Click https://leapengine.co to book your consultation. LeapEngine City: South Orange Address: 215 Waverly Pl Website: https://leapengine.co/

Guest: Christian BanachWebsite: www.ChristianBanach.comLinkedIn: linkedin.com/in/christianbanachWhat we cover:Christian's journey from concert promoter to sales leaderWhy most firms plateau with word-of-mouth referralsThe evolving landscape of outbound prospectingWhy email marketing is broken (and how to fix it)The mindset shift from lead generation to relationship-makingStrategic planning when your sales cycles are longCreating newsletters your audience actually wants to readChristian's long-term goal to build and exit his business Resources & LinksSign up for Christian's newsletter: ChristianBanach.comKey Questions(00:57) Is there anything else that you'd like to fill in with us about how you got to where you are today?(02:18) So today, who are the ideal clients that you want to work with?(03:37) Is there typically something that clients have, just before they start working with you, that they're either doing or a misconception that they have that's basically holding them back?(06:23) How do you guys get in front of those companies?(08:32) What are some big goals that you guys have in the next year or two?(10:11) And how would that affect your business?(11:19) Is it hard to remove yourself from being the bottleneck?(12:27) Other than maybe being yourself, and if it on that side, what do you feel is the number one roadblock that's getting in the way from you guys achieving the goals that you just shared?(13:33) Do you have any tips or anything like that that you can share with us in regards to email marketing?(17:10) What was the best advice that you have ever received Please.(19:17) What's the best advice you've ever given?(20:54) Do you ever have a call to action on those emails where it's like, if you had a similar story, want to let me know about it or anything like that?(22:46) Why do you feel like relationship making is the future for business development?(24:37) If relationships take a while, and it takes a while before I can get them as business, how does that change your business planning and your future planning and stuff like that?(26:49) Is there anything in particular that you would like to talk about today?(27:49) Where can we go to learn more about you and what you do?Christian Banach https://www.linkedin.com/in/christianbanach/www.ChristianBanach.comVirginia PurnellFunnel & Visibility SpecialistDistinct Digital Marketing(833) 762-5336virginia@distinctdigitalmarketing.comwww.distinctdigitalmarketing.comwww.distinctdigitalmarketing.co

The CEO's Strategic Growth Edge: A Go-To-Market System That Scales“You don't need more leads—you need clarity. Clarity on where your business can grow the most, the fastest, and at the highest margin. That's what a real go-to-market system delivers. It's not about volume anymore—it's about alignment, focus, and making sure every team—marketing, sales, and customer success—is executing toward the same outcome. That's how CEOs scale with confidence.” That's a quote from Sangram Vajre, and a sneak peek at today's episode.Welcome to Revenue Boost: A Marketing Podcast. I'm your host, Kerry Curran—revenue growth expert, industry analyst, and relentless advocate for turning marketing into a revenue engine. Each episode, we bring you the strategies, insights, and conversations that help drive your revenue growth. So search for Revenue Boost in your favorite podcast directory and hit subscribe to stay ahead of the game.In The CEO's Strategic Growth Edge: A Go-to-Market System That Scales, I'm joined by bestselling author and GTM expert Sangram Vajre to discuss why go-to-market isn't a marketing tactic—it's a CEO-level growth system. In this episode, you'll learn the three phases every business must navigate to scale, why alignment beats activity in every growth stage, how CEOs can drive clarity, trust, and margin-focused decisions across teams, and why AI is only a threat if you're still riding the demand-gen horse.If you're a growth-minded CEO or exec, this episode gives you the roadmap and the mindset to scale faster, smarter, and stronger. Be sure to listen through to the end, where Sangram shares three key tips—his ultimate advice for any leader ready to level up their go-to-market strategy. Let's go!Kerry Curran, RBMA (00:00.77)So welcome, Sangram. Please introduce yourself and share a bit about your background and expertise.Sangram Vajre (00:06.992)Well, at the highest level, I feel like I've had the opportunity to be in the B2B space for the last two decades and have had a front-row seat to categories that have shaped how we think about go-to-market. I ran marketing at Pardot. We were acquired by ExactTarget and then Salesforce—that was a $2.7 billion acquisition. It was a huge shift in mindset, going from a $10 million company to a $10 billion one, and I learned a lot.I became a student of go-to-market, if you will. That was in the marketing automation space. Then I launched a company called Terminus, which has been acquired twice now. Along the way, I've written three books. The one we're going to talk a lot about is MOVE, which became a Wall Street Journal bestseller. That book has created a lot of opportunities and work for us.I walked into writing this book, Kerry, thinking I knew go-to-market because I had two $100M+ exits. But I walked out of the process a student of go-to-market because I learned so much. Writing it forced me to talk to folks like Brian Halligan, the CEO of HubSpot, and partners at VC firms who have seen 200 exits—not just the three I've experienced.It really expanded my vision. Now I lead a company called Go-To-Market Partners. We're a research and advisory firm focused on helping companies understand who owns go-to-market and how to run it at a transformational level. Our clients are primarily CEOs and executive teams. That's our focus.Kerry Curran, RBMA (01:46.094)Excellent. Well, I'm very excited to dive in. I first saw you speak at Inbound last fall, and what really resonated with me was the shift from just an ABM program to a company-wide GTM program—one that includes everything from problem-market fit all the way to customer success, loyalty, and retention. Really making GTM the core of revenue growth.So I'd love for you to dive in and share that framework and background.Sangram Vajre (02:23.224)Yeah. And by the way, for people who've never attended Inbound—you should. I've spoken there for eight years straight and always try to bring new ideas. Each year, they keep giving me more opportunities—from main stage to workshops. I think you attended the 90-minute workshop, right? Hopefully it wasn't boring!Kerry Curran, RBMA (02:48.61)Yeah, it was excellent. I love this stuff, so I was taking lots of notes.Sangram Vajre (02:52.814)That was fun. The whole idea was: how can you build your entire go-to-market strategy on a single slide? Now, people might think, “There's no way—you need way more detail.” But it's not about making it complete; it's about making it clear.So everyone can be aligned. For example, in the operating system we've developed, we write research about it every Monday in a newsletter called GTM Monday, read by 175,000 people. The eight pillars are based on the most important questions. And Kerry, I don't know if you'll agree, but I think I've done a disservice for two decades by asking the wrong question.Like, I used to ask, “Where can we grow?”—which sounds smart but is actually foolish. The better question is, “Where can we grow the most, the fastest, the best, at the highest margin?” That's the true business perspective. So the operating system is built around these eight essential questions.If every executive team can align on these—not with certainty, but with clarity—then they can gain a clear understanding of what they're doing, where they're going, who their ICP is, what bets they're making, and which motions to pursue. I've done this over a thousand times with executive teams, helping them build their entire go-to-market strategy on a single slide. And it's like a lightbulb moment for them: “Okay, now I know what bets we're making and how my team is aligned.” It's a beautiful thing.Kerry Curran, RBMA (04:50.988)Yeah, because that's one of the hardest challenges across business strategy and growth: where to invest, where to lean in. So bring us through the questions and framework.Sangram Vajre (05:01.688)Yeah. So the first one is “Where can you grow the most?” The second one is really about what we call the Market Investment Map. I'll give you maybe three or four so people can get an idea. The Market Investment Map is especially useful for companies with more than one product or more than one segment. This is the least used but most valuable framework companies should be using.You might remember from the Inbound talk—I used HubSpot as an example since I was speaking at Inbound. It's interesting because at my last company, Terminus, we acquired five companies in eight years. So we had to learn this process. The Market Investment Map is about matching your best segments to the best products to create the highest-margin offering.If your entire business focuses only on pipeline and revenue—which sounds right—you're actually focused on the wrong things. You may have seen people post on LinkedIn saying, “I generated $10 million in pipeline,” and then a month later, they're laid off. Why? Because that pipeline didn't matter. It might have been general pipeline, but if you looked at pipeline within your ICP—the customers your company really needs to close, retain, and expand—it might have only been half a million. That's not enough to sustain growth or justify your role.So, understanding the business is critical. It's not just about understanding marketing skills like demand gen, content, or design. Those are table stakes. You need to understand the business of marketing—how the financials work, how to drive revenue, and how to say, “Yeah, we generated $10 million in pipeline, but only half a million was within ICP, so it won't convert or drive the margin we need.” That level of EQ and IQ is what leaders need today.Our go-to-market operating system goes deep into areas like this.Kerry Curran, RBMA (07:31.022)And I love the alignment with the ICP. I'm sure you'll get deeper into that. I also know you talk about getting rid of MQLs because the real focus should be on getting closer to the ICP—on who's actually going to drive revenue.Sangram Vajre (07:45.892)Yeah. John Miller, a good friend who co-founded Marketo, has been writing about this too. I was the CMO of Pardot. Then we both built ABM companies—I built Terminus; he built Engagio, which is now part of Demandbase. We've been evangelizing the idea of efficient marketing machines for the last two decades.We're coming full circle now. That approach made sense in the “growth at all costs” era. But in this “efficient growth” era, everything can be measured. The dark funnel is real. AI can now accelerate your team's output and throughput. So we have to go back to first principles—what do your customers really want?I was in a discussion yesterday with executives and middle managers, and the topic of AI came up. Some were worried it would take their jobs. And I said, “Yes, it absolutely will—and it should.” I gave the example I wrote about recently: imagine you were the best horseman, with saddles, barns, and a generational business built around horses. Then Henry Ford comes along with four wheels. You just lost your job—not because you were bad, but because you got infatuated with the horse, not with your customer's need to get from point A to point B.Horses did that—it was better than walking. But then came cars, trains, airplanes. Business evolves. If you focus on your customers' needs—better, faster, cheaper—you'll always be excited about innovation rather than afraid of it. So yes, AI will replace anyone who stays on their horse. If you're riding the demand gen horse or relying only on content creation, a lot is going to change. Get off the horse, refocus on customer needs, and figure out how to move your business forward.Kerry Curran, RBMA (10:21.708)Yeah. So talk a bit about honing in on the ICP. I know in one of the sessions you asked, “Who's your target audience?” And of course, there was one guy in the front row who said, “Everyone,” and we all laughed. But I still hear that all the time. Talk about how important it is, to your point, to know your customer and get obsessed with what they need.Sangram Vajre (10:45.56)Yeah. So the first pillar of the go-to-market operating system is called TRM, or Total Relevant Market. We introduced that in the book MOVE for the first time. It's a departure from TAM—Total Addressable Market—which is what that guy in the front row was referring to during that session. It was epic, and I think he was a sales leader, so it was even funnier in a room full of marketers.But it's true—and real. He was being honest, and I appreciated that. The reality is, we've all been conditioned to focus on more and more—bigger and bigger markets. That makes sense if you have unlimited funds and can raise money. It makes sense if the market is huge and you're just trying to get in and have more people doing outbound.As a matter of fact, a few weeks ago, we did a session where someone said something profound that I'll never forget. He said, “The whole SDR function is a feature bug in the VC model.” That was fascinating—because the whole SDR model was built to get as many leads as possible, assign 22-year-olds to make cold calls, and push them to AEs.We built this because it worked on a spreadsheet. If we generate 1,000 leads, we need 50 callers to convert them. It's math. But nobody really tried to improve it because we had the money. Now we're in a different world. We have clients doing $10–15 million in revenue with five-person teams automating so much.People don't read as many automated emails. My phone filters out robocalls, so I never pick up unless it's someone I know. Non-personalized emails go into a folder I never open. Yet people keep sending thousands of them, thinking it works.For example, I send our GTM Monday newsletter via Substack. It's free for readers, and it's free for me to send—even to 175,000 people. Meanwhile, marketers spend thousands every time they email their list using legacy tools. Why? Because these people haven't opted in to be part of the journey the way Substack subscribers have.The market has changed. Buying big marketing automation tools for $100,000 is going to change drastically. Fractional leaders and agencies will thrive because what CEOs really need is people like you—and frameworks like a go-to-market operating system—to guide them. You and I have the gray hair and battle scars to prove it. What matters now is using a modern framework, implementing it, and measuring outcomes differently.Kerry Curran, RBMA (14:08.11)Yeah, you bring up such a valid point. In so many of my conversations, I see the same thing. It's been a sales-led growth strategy for years. Investments went to sales—more BDRs, more cold emails, more tech stack partners.Even as I was starting my consultancy, I'd talk to partners or prospects who'd say, “Well, we just hired more salespeople. We want to see how that goes.” But to your point, without the foundational framework—without targeting the right audience—you're just spinning your wheels on volume.Sangram Vajre (15:06.318)Exactly. One area we emphasize in our go-to-market operating system is differentiation. Everyone's doing the same thing. Let me give you an example. Last week, I looked at a startup's email tool that reads your emails and drafts responses automatically. Super interesting. I use Superhuman for email.Two days later, Superhuman sent an email saying they'd launched the exact same feature. So this startup spent time and money building a feature, and Superhuman—already with a huge user base—replicated and launched it instantly. That startup is out of business.With AI, product development is lightning fast. So product is no longer your differentiator. Your differentiation now is how you tell your story, how quickly you grab attention, how well you build and maintain a community. That becomes your moat. Those first principles matter more than ever. Product is just table stakes now.Kerry Curran, RBMA (16:33.878)Right. And connecting that to your marketing strategy, your communication, your messaging—it also sets up your sales team to close faster. By the time a prospect talks to a rep, your marketing has already educated them on your differentiation. So talk more about the stages and what companies need to keep in mind when applying your go-to-market framework.Sangram Vajre (17:07.482)One of the things we mention in the book—and go really deep into in our operating system—is this 3P format: Problem-Market Fit, Product-Market Fit, and Platform-Market Fit. We believe these are the three core stages of a business. I experienced them firsthand at Pardot, Salesforce, and Terminus through multiple acquisitions.If you remember, I always talk about the “squiggly line,” because no company grows up and to the right in a straight line. If you look at daily, weekly, or monthly insights, there are dips—just like a stock market chart. So the squiggly line shows you can go from Problem to Product, but you'll experience a dip. That's normal and natural. Same thing when you go from Product to Platform—you hit a dip. Those dips are what we call the “valleys of death.”Some companies overcome those valleys and cross the chasm, and others don't. Why? Because at those points, they discover they can market and sell, but they can't deliver. Or maybe they can deliver, but they can't renew. Or maybe they can renew but not expand. Each gap becomes a value to fix in the system.And it's hard. I've gone from $5 million to $10 million to $15 million, all the way to $100 million in revenue—and every 5 to 10 million increment brings a new set of challenges. You think you've got it figured out, and then you don't—because everything else has to change with scale.I'll never forget one company I was on the board of—unfortunately, it didn't make it. The CEO was upset because they were doing $20 million in revenue but didn't get the valuation they wanted. Meanwhile, a competitor doing only $5 million in revenue in the same space got a $500 million valuation. Why? Because the $20M company was doing tons of customization—still stuck in Problem-Market Fit. The $5M company had reached Product-Market Fit and was far more efficient. Their operational costs were lower, and their NRR was over 120%.If you've read some of my research, you know I'm all in on NRR—Net Revenue Retention—as the #1 metric. If you get NRR above 120%, you'll double your revenue in 3.8 years without adding a single new customer. That's what executives should focus on.That's why we say the CEO owns go-to-market. All our research shows that if the CEO doesn't own it, you'll have a really hard time scaling.Kerry Curran, RBMA (20:23.992)That makes so much sense, because everything you're talking about—while it includes marketing functions—is really business strategy. It needs to be driven top-down. It has to be the North Star the whole company is paddling toward.I've been in organizations where that's not the case. And as you said, leadership has to have the knowledge and strategic awareness to navigate those pivots—those valleys of death. So talk about how hard it is to bring new frameworks into an organization and the change management that comes with that. As you evangelize the idea that the CEO owns GTM, what's resonating most with them?Sangram Vajre (21:26.456)Great question. First of all, CEOs who get it—they love it. The people who struggle most are actually CMOs and CROs because they feel like they should be the ones owning go-to-market. And while their input is critical, they can't own it entirely.In all our advisory work, Kerry, we mandate two things:The CEO must be in the room. We won't do an engagement without that. The executive team must be involved. We don't do one-on-one coaching—because transformation happens in teams.People often get it wrong. They think, “We need better ICP targeting, so that's marketing's job.” Or, “We need pipeline acceleration—let sales figure that out.” Or, “We have a retention issue—fire the CS team.” No. The problem isn't a department issue—it's a process and team issue.The CEO is the most incentivized person to bring clarity, alignment, and trust—the three pillars of our GTM operating system. They're the ones sitting in all the one-on-one meetings, burning out from the lack of alignment. The challenge is most CEOs don't know what it means to own GTM. It feels overwhelming.So we help them reframe that. Owning doesn't mean running GTM. It means orchestrating clarity, alignment, and trust. Every meeting they lead should advance one of those. That's the job. When the ICP is agreed upon, marketing should be excited to generate leads for it. Sales should be eager to follow up. CS should be relieved they're not getting misaligned customers. That's leadership. And there's no one more suited—or incentivized—to lead that than the CEO.Kerry Curran, RBMA (24:08.11)Absolutely. And the CFO plays a key role too—holding the purse strings, understanding where the investments should go.Sangram Vajre (24:20.622)Yes. In fact, in the book and in our research, we emphasize the importance of RevOps—especially once a company reaches Product-Market Fit and moves toward Platform-Market Fit.If you're operating across multiple products, segments, geographies, or using multiple GTM motions, the RevOps leader—who often reports to the CFO or CEO—becomes critical. I'd say they're the second most important person in the company from a strategy standpoint.Why? Because they're the only ones who can look at the whole picture and say, “We don't need to spend more on marketing; we need to fix the sales process.” A marketing leader won't say that. A sales leader won't say that. You need someone who can objectively assess where the real bottleneck is.Kerry Curran, RBMA (25:17.836)Yeah, that definitely makes so much sense. Are there other areas—maybe below the executive team—that help educate the company from a change management perspective to gain buy-in? Or is it really a company-wide change?Sangram Vajre (25:33.742)Yeah, you mentioned ABM earlier. Having written a few books on ABM and building Terminus, we've seen thousands of companies go through transformation. We now have over 70,000 students who've gone through our courses. I love getting feedback.What's interesting is that ABM has been great for aligning sales and marketing—but it hasn't transformed the company. Go-to-market is not a marketing or sales strategy. It's a business strategy. It has to bring in CS, product, finance—everyone.Where companies often fail is by looking at go-to-market too narrowly—like it's just a product launch or a sales campaign. That's way too myopic. Those companies burn a lot of cash.At the layer below the executive team, it gets harder because GTM is fundamentally a leadership-driven initiative. An SDR, AE, or director of marketing typically doesn't have the incentive—or business context—to drive GTM change. But they should get familiar with it.That's why we created the GTM Operating System certification. Hundreds of professionals have gone through it—including you! And now people are bringing those frameworks into leadership meetings.They'll say, “Hey, let's pull up the 15 GTM problems and see where we're stuck.” Or, “Let's revisit the 3 Ps—where are we today?” Or use one of the assessments. It's pretty cool to see it in action.Kerry Curran, RBMA (27:35.758)Yeah, and it's extremely valuable. I love that it's a tool that helps drive company-wide buy-in and educates the people responsible for the actions. So you've shared so many great frameworks and recommendations. For those listening, what's the first step to get started? What would you recommend to someone who's thinking, “Okay, I love all of this—I need to start shifting my organization”?Sangram Vajre (28:09.082)First, you have to really understand the definition of go-to-market. It's a transformational process—not a one-and-done. It's not something you define at an offsite and then forget. It's not owned by pirates. It's iterative. It happens every day.Second, the CEO has to be fully bought in. If they don't own it, GTM will run them. If you're a CEO and you feel overwhelmed, that's usually why—you're running go-to-market, not owning it.Third, business transformation happens in teams. If you try to build a GTM strategy in a silo—as a marketer, for example—it will fail. The best strategies never see the light of day because the team isn't behind them. In GTM, alignment matters more than being right.Kerry Curran, RBMA (29:27.982)Excellent. I love this so much. Thank you! How can people find you and learn more about the GTM Partners certification and your book?Sangram Vajre (29:37.476)You can go to gtmpartners.com to get the certification. Thousands of people are going through it, and we're constantly adding new content. We're about to launch Go-To-Market University to add even more courses.We also created the MOVE Book Companion, because we're actually selling more books now than when it first came out three years ago—which is crazy!Then there's GTM Monday, our research newsletter that 175,000 people read every week. Our goal is to keep building new frameworks and sharing what's possible. Things are changing so fast—AI, GTM tech, everything. But first principles still apply. That's why frameworks matter more than ever.You can't just ask ChatGPT to “give me a go-to-market strategy” and expect it to work. It might give you something beautifully written, but it won't help you make money. You need frameworks, team alignment, and process discipline.And I post about this every day on LinkedIn—so follow me there too!Kerry Curran, RBMA (30:54.988)Excellent. Well, thank you so much. This has been a great conversation, and I highly recommend the book and the certification to everyone. We'll include all the links in the show notes.Thank you, Sangram, for joining us today!Sangram Vajre (31:09.284)Kerry, you're a fantastic host. Thank you for having me.Kerry Curran, RBMA (31:11.854)Thank you very much.Thanks for tuning in to Revenue Boost: A Marketing Podcast. I hope today's conversation sparked some new ideas and challenged the way you think about how your organization approaches go-to-market and revenue growth strategy. If you're serious about turning marketing into a true revenue driver, this is just the beginning. We've got more insightful conversations, expert guests, and actionable strategies coming your way—so search for us in your favorite podcast directory and hit subscribe.And hey, if this episode brought you value, please share it with a colleague or leave a quick review. It helps more revenue-minded leaders like you find our show. Until next time, I'm Kerry Curran—helping you connect marketing to growth, one episode at a time. See you soon.

In today's episode, I'm joined by someone who has had one of the most profound impacts on both my life and business over the last few years—Samson Odusanya, an incredibly talented Somatic Guide and Breathwork Facilitator. Samson's journey is one of resilience, transformation, and deep personal growth. We talk about everything from his early struggles and pivotal moments in life to his discovery of breathwork, somatic practices, and what it truly means to embody presence. This conversation left me reflecting deeply on my own journey, and I know it'll do the same for you.

Welcome back, everyone! Due to a guest cancellation, I've decided to role with a solo episode. The timing is great, because we just ended an incredible Q1. I'm making a YouTube video about the quarter itself right now. But today, I want to dive into what I've learned over the last 6 months since re-launching my digital marketing agency. 6 Lessons is what I'll call it. 1. Always do the right thing2. Never lose sight of your customers (and know who your ideal client is)3. Revenue is vanity; profit is sanity4. Talk is cheap; do the work 5. Loyalty isn't what it used to be6. Personal Branding is (and always will be) KING7. Bonus: The more successful you are, the more hate you will getBuilders of Authority:FREE Facebook Group: https://www.facebook.com/groups/7685392924809322 BOA Mastermind: https://buildauthority.co/order-form-mastermind GoHighLevel Extended 30-day Free Trial w/TONS of Personal Branding Bonuses: http://gohighlevel.com/adammcchesney

In this episode, Jordan Ross unpacks how he scaled his holding company to $13 million in annual revenue — and why he intentionally scaled it back to $5 million to regain clarity, control, and profitability.He breaks down the biggest lessons learned in hiring, equity structuring, and partnership dynamics that every agency owner should understand. Whether you're building a single business or managing multiple ventures, these insights will help you avoid common pitfalls and scale with precision.⏱️ Chapters00:00 – Building a $13M Holding Company02:03 – Why A+ Talent Changes Everything03:28 – Hiring and Scaling With Intention04:38 – Date Before Marriage: Partnership Timing06:30 – The True Value of Equity09:49 – Vesting Schedules That Prevent Regret11:20 – Defining Ownership in Complex Structures12:40 – Why You Should Pay As You Go14:23 – Revenue Share Benchmarks That WorkTo learn more go to 8figureagency.co

Are you accidentally marketing what your audience needs instead of what they actually want? In today's episode, I'm breaking down one of the most common mistakes I see entrepreneurs make — and how it's probably costing you leads and sales without you even realizing it. I'll walk you through real examples, simple exercises to shift your messaging, and how to authentically speak to your ideal customer's true desires without watering down your expertise. If you want easier sales and more momentum, this episode is a must-listen!  

On today's podcast, Founder and CEO of af&co., Andrew Freeman shares Expert Tips and Trends in Travel, Luxury Hotels and Fine Dining, and Strategies to stay relevant, resourceful, and respected in your industry   BACK STORY Named as one of the Top 25 Most Extraordinary Minds in Sales and Marketing by the Hospitality Sales & Marketing Association International, and was named a PRNEWS CEO of the Year Honoree for 2023, Andrew brings a combination of deep industry experience, passion and creativity to every endeavor. With 40 years in the hospitality industry and af&co. celebrating its 20th anniversary in 2025, Andrew has built a legacy of innovation while staying at the forefront of industry trends. With over 200 restaurant and hotel launches, Andrew and his team have provided branding, marketing, PR, and operations consulting for hundreds more, including spirits, wine brands, and destinations. af&co. has also produced culinary events ranging from intimate dinners to festivals drawing over 10,000 guests. From 2016 to present, af&co. has been named by the San Francisco Business Times as one of the Top 50 LGBTQ-Owned Businesses in the Bay Area, consecutively moving up the ranks to its current position at number 34.  Andrew got his start in the restaurant business by working his way up through the ranks at several legendary New York City establishments. At the Russian Tea Room, Andrew opened the Cabaret, which became the toast of the town after only six months and he spent six years as VP of PR at The Rainbow Room, working alongside Joe Baum. He then moved onto the famed Windows on the World, Andrew was the VP of Public Relations and Marketing and oversaw the re-launch after the Trade Center bombing in 1992.  Before founding af&co., Andrew spent a decade as VP of Public Relations and Strategic Partnerships at Kimpton Hotels & Restaurants, launching over 40 properties and expanding the brand globally. He also spearheaded Kimpton's award-winning LGBTQ+ travel program, helping it become the first hospitality company to earn a 100% score on the Human Rights Campaign's Corporate Equality Index—a distinction it has maintained since 2002. In addition to af&co., Andrew co-founded Carbonate in 2020, an independent branding and creative agency specializing in storytelling, identity, and positioning for the hospitality industry. Under Andrew's leadership, af&co. and Carbonate have become highly respected consulting firms with headquarters in San Francisco and Cincinnati, serving clients nationwide. The af&co. + Carbonate Annual Trends Report, now in its 17th year, continues to be one of the most influential industry resources, providing insights into emerging hospitality trends. When Andrew is not consulting with his growing list of notable clients, he dedicates any extra time he has to philanthropic efforts sitting on the boards of SF Travel, The Golden Gate Restaurant Association, Foodwise, and The Richmond Ermet AID Foundation. He's an honorary board member of Meals on Wheels San Francisco and a co-founder for Dress for Success San Francisco.  Andrew has been a driving force in initiatives that amplify and support hospitality businesses in the Bay Area. He is a co-founder of the Oakland Restaurant Collective and Savor Oakland and collaborates with Visit Oakland, Eat Drink SF, and The James Beard Foundation on yearly culinary events. He continues to advocate for hospitality businesses, ensuring they remain integral to the cultural and economic landscape. A regular contributor to industry publications, Andrew is a sought-after speaker at hospitality conferences worldwide. When not working – you can find Andrew at Barry's Bootcamp, catching the latest Broadway show (obsessed), exploring the wonders of San Francisco with his pooch Dolly and of course celebrating life's everyday moments at his favorite restaurants and hotels. Website: https://www.afandco.com/ Instagram: afandco SUBSCRIBE TO ICONIC HOUR If you enjoyed today's podcast, I'd be so appreciative if you'd take two minutes to subscribe, rate and review ICONIC HOUR. It makes a huge difference for our growth. Thanks so much!   ICONIC LIFE MAGAZINE  Stay in touch with ICONIC LIFE magazine. We invite you to join our digital VIP list and SUBSCRIBE!   JOIN OUR ICONIC COMMUNITY Website: iconiclife.com Instagram: @iconiclifemag Facebook: Iconic Life YouTube: ICONIC LIFE   FOLLOW RENEE DEE Instagram: @iconicreneedee LinkedIn: Renee Dee   Thanks for being a part of our community to Live Beautifully.

AI is changing the job market, and roles with clear answers are the first to go. To stay ahead, you need to embrace lifelong learning and use AI tools to level up your skills. Watch the video to learn how to future-proof your career! Timecodes⏰ (00:00) The Rise of AI and Job Security (03:10) Understanding Legibility in Jobs (05:57) The Importance of Lifelong Learning and Curiosity (09:00) Leveraging AI for Career Advancement How to Connect: IG: / ericosiu X: / ericosiu

From scaling an eight-figure tech company to brewing a better future—Joe Chura's entrepreneurial journey is anything but ordinary. In this episode, Joe shares how a personal health transformation led him to launch Go Brewing, a non-alcoholic beer brand built on innovation, resilience, and a deep passion for wellness. We dive into his path from "pixels to pints," why brewing their own beer (literally from scratch) was non-negotiable, and how digital marketing superpowers fueled Go Brewing's explosive DTC growth.Joe also unpacks the wild ride of building a physical product brand versus scaling software, from managing cost of goods to wrestling brewing machines that just won't cooperate. We hear the inside story of Go Brewing's creative expansion into functional beverages, partnerships with legends like Rich Roll, and a surprising look at why California remains the brand's "white whale" market.Plus, Joe drops some seriously gold entrepreneurial wisdom—why empowering your team matters, how brands should be built around feelings, and why the best way to create luck is to just GO. If you're ready for a crash course in gutsy decision-making, brand building, and beer that won't give you a hangover, you'll love this one TakeawaysCreate Your Own Luck: Entrepreneurship favors those who start moving even when the path isn't clear. Mood follows action.Brand from the Heart: Build your business around the feeling you want your customers to have—not just the product you sell.Resilience is the Real Superpower: From brewing setbacks to distribution hurdles, scaling a physical product demands a whole new level of patience, grit, and problem-solving.Direct-to-Consumer Wins Big: Strong online marketing and loyal audiences can fast-track even a niche product into massive growth.Team Empowerment is Key: Great leaders don't micromanage—they give the destination and let the team build the directions.

What You'll Learn in This Episode:Josh Crouch joined 8 Figure Agency (8F) in Year 3 of his journey. Within 10 months, he scaled from $330k to $500k in revenue — and in this episode, he breaks down exactly how he did it.When Josh joined us in June 2024, his agency was in a tough spot:2 of 4 operational leaders had just quitSales pipeline dried up after back-to-back eventsHis cofounder Brittany shifted from Head of Sales → Head of CX… and sales droppedHere's how we helped him turn it around:

Ever feel like content creation is just another overwhelming task on your never-ending to-do list—especially when you're already juggling so much? In this episode, I'm diving into how to create powerful, in-depth content without burning out. I share mindset shifts, practical tips, and real talk around consistency, comparison, and how to make content creation feel easier and more aligned with you. Tune in now!

In this week's episode of Search with Candour, Jack Chambers-Ward is joined by returning guest Matt Kohli.In his third appearance, Matt details his journey from being a freelancer to starting his own marketing agency, Fortitude Marketing.The conversation covers the challenges of transitioning roles, the importance of building a reliable team, learning to trust others, and not overpromising to clients and focusing on delivering results.Matt's recommendations

Do you ever feel like hiring a marketing agency is more hassle than help? You're not alone - agencies are a hot topic in the ECF community, and not always in a good way. In this episode, I sit down with Kevin Simonson, longtime agency founder and ad expert, to talk candidly about what makes agencies so tricky, how to spot the good ones, and what eCommerce owners can do to get the most out of these relationships. Listen in as we discuss Kevin's wild background (you won't believe the stories behind his “Two Truths and a Lie”), his experience scaling top-tier DTC brands like Vuori, and his honest thoughts on how agency fee structures should work. We also cover how to vet an agency, why most are bad, how to set expectations, and how AI is radically transforming the paid ad game behind the scenes. You can find show notes and more information by clicking here: https://bit.ly/3EjOxZq Interested in our Private Community for 7-Figure Store Owners?  Learn more here.   Want to hear about new episodes and eCommerce news round-ups?  Subscribe via email.

In today's episode of the Get Over Yourself Podcast, hear from the youngest 7 figure marketing agency owner, Brayden Fielding. Brayden give a deep dive into his entrepreneurial journey - the highs, the lows, and everything in between. From starting a photography business in high school, to landing AT&T as one of his first clients as a video producer, and eventually getting burned by a business partner - Brayden has seen it all. If you want to message Brayden, check out his LinkedIn - https://www.linkedin.com/in/braydenfielding/Want more content from Brandon? Click here - https://linktr.ee/getoveryourself_podcast

In today's episode, I sat down with the incredible Lisa Vee, and we went deep. From the wild story of how we met to the power of mentorship, trusting yourself, and navigating big pivots in business and life – this episode is full of raw, real moments. Lisa shares how she went from postpartum struggles and leaving a high-stress job to building a business that recently hit its first $10K month. We talk about messy action, perfectionism, the highs and lows of launching, and why believing in yourself is the most non-negotiable piece of the puzzle.

What's going to make your marketing stand out as everything gets louder and more automated? In today's episode, I'm diving into my predictions for where things are headed—and what you really need to focus on if you want to stand out. From the growing importance of messaging and creativity to the role AI is starting to play in shaping content, I'm sharing what we're seeing on the front lines with clients and inside my own team. Plus, we'll talk about why polarizing content matters more than ever and how to meet your audience exactly where they're at. If you're ready to stay ahead of the curve, this episode is for you.

Hiring an agency? Most people waste thousands—here's how to avoid the biggest mistakes. ------------------------------------------------------------------------- Hiring a marketing agency should grow your business—not drain your budget. But too often, entrepreneurs hand over control and hope for the best… only to get burned by misalignment and poor results. In this episode, I'm breaking down the Agency Aligner Method—a simple, one-page tool we use inside the EPIC coaching program to set clear expectations, create real accountability, and finally get ROI from your agency. I'll walk you through the exact steps we use before hiring any agency, from defining success metrics to setting communication cadences. If you've ever felt like you wasted money on marketing, this framework could save you thousands and bring your confidence back. ------------------------------------------------------------------------- My Top 5 Favorite Marketing Books - https://youtu.be/NFOLD5-Y_pM ------------------------------------------------------------------------- Get my Business Growth Levels and EFF Graphics at TrevorMauch.com/freedom Follow on Instagram: @trevor.mauch Evergreen Marketing Podcast: plnk.to/Carrot Join our Facebook Group: facebook.com/groups/officialcarrotcommunity Try Carrot: carrot.com/choose-demo ------------------------------------------------------------------------- The EPIC Coaching Program is for high-performing entrepreneurs ready to scale with purpose. It's where I share my exact frameworks—like this one—that helped me build a business of freedom and impact. Apply at carrot.com/epic. ------------------------------------------------------------------------- Carrot.com, a 5x Inc 5000 company, with millions of motivated leads generated over 10+ years. *** Want to generate motivated leads consistently, online? Check out my other podcast, Evergreen Marketing: https://link.chtbl.com/gkGhAnYN*** My Instagram: https://www.instagram.com/trevor.mauch/*** My YouTube videos on how to grow as a leader: http://youtube.com/@TheTrevorMauch*** Learn more at https://Carrot.com/shows - Carrot.com, millions of motivated leads generated over the last 10+ Years.

If you've ever felt the pressure to hold it all together or questioned what you're really chasing, this episode is for you. I'm sitting down with Jenn Kennedy for a raw and powerful conversation about walking away from a 7-figure business, healing the addiction to doing, and redefining success as a female breadwinner. We dive into what it really feels like to untangle your identity from achievement, why surrender isn't something you can force, and how true healing often requires completely letting go. Tune in for a conversation about building success on a completely new foundation.

Dan Knowlton didn't plan to build a top-performing content agency by dressing up in wigs and fake mustaches — but that's what helped him stand out.In 2015, Dan and his brother Lloyd launched their marketing agency, Knowlton, from a spare room in their parents' house. No roadmap. No fancy setup. Just two brothers figuring it out as they went. What changed everything? Defining clear roles, setting long-term goals, and creating content people actually want to watch."It has taken us so much longer to get to where we are now than I thought at the start point," Dan says, reflecting on the patience and persistence it took to grow a sustainable business.In this episode of Be A Marketer, host Dave Charest talks with Dan about growing from chaos to clarity. They unpack how to align your marketing with your strengths, what most small businesses get wrong about content, and why measuring results will sharpen your focus.You'll hear how Dan treats his agency like a client, how one strategy helped them double in size, and what Dan thinks every small business owner should start doing today.Additional Resources:Getting started with the Automation Path BuilderUsing Constant Contact SEO toolsHow to Set Up an Effective Automated Welcome Email Series (with Examples)Set up to automatically resend to contacts who don't open their email feature in Constant ContactMeet Today's Guest: Dan Knowlton of Knowlton Marketing☕ What he does: Dan Knowlton is the Co-Founder and Chief Marketing Officer of Knowlton, a UK-based marketing agency he started with his brother in 2015. The duo is known for blending creativity with strategy to create content people actually enjoy. Knowlton has worked with major brands like the BBC, Nestlé, and Constant Contact.

In this episode of "The Free Lawyer," the host welcomes Lindsey Busfield, a leading SEO expert and Vice President of Optimize My Firm. They discuss the often complex relationship between law firms and marketing agencies, emphasizing the importance of trust and results over long-term contracts. Lindsey explains how her company operates without binding agreements, focusing on client success through relevant content, authority building, and client reviews. She also touches on the impact of AI in legal marketing and shares practical advice for evaluating marketing agencies. The episode concludes with insights into balancing professional and personal life.Lindsey Busfield is one of the leading SEO experts in legal SEO and content marketing. As the Vice President, Chief Operating Officer, and partner at Optimize My Firm, Busfield is behind some of the nation's most powerful law firm websites.While a dozen or so SEO agencies can tout the same accomplishments, Busfield has become an industry disrupter by revolutionizing the client-law firm relationship. Rather thank locking clients in with long-term contracts and overpromising results in time, Busfield's company has completely done away with contracts…which attorneys surprisingly love.Busfield is also the host of her own podcast, the Personal Injury Marketing Minute which has been applauded as one of the Best Legal Podcasts of 2024 by Attorney At Law Magazine. Client-Centric Business Model (00:01:51)Demystifying Google (00:03:56)Content's Role in SEO (00:05:42)Building Authority Through Reviews (00:06:35)AI's Impact on SEO (00:07:58)Content Marketing and SEO (00:08:59)Human-Created Content vs. AI (00:09:46)Success Story of a Law Firm (00:12:38)Entrepreneurial Family Background (00:14:50)Scaling a Business (00:17:03)What Sets Optimize My Firm Apart (00:19:24)Building Long-Term Relationships (00:20:55)Addressing Marketing Concerns (00:21:13)Asking the Right Questions (00:21:55)Understanding Marketing Metrics (00:23:51)Choosing a Marketing Agency (00:25:54)Balancing Professional and Personal Life (00:29:23)Would you like to learn more about Breaking Free or order your copy? https://www.garymiles.net/break-free Would you like to schedule a complimentary discovery call? You can do so here: https://calendly.com/garymiles-successcoach/one-one-discovery-call

Next in Media spoke with Sammy Rubin, Vice President of Integrated Media at Wpromote, about the blurring lines between retail media and everything else brands care about - and how big brands are still in the middle of a messy process to integrate budgets and teams.

Jason Smith is the Owner and CEO of Spotlight Social Advertising, LLC, a company specializing in creating high-converting social media campaigns on platforms like Facebook and Instagram. Founded in 2016, the agency has grown to manage robust campaigns across various social media platforms, primarily focusing on e-commerce clients. Prior to his venture into digital marketing, Jason served as a Los Angeles police officer for 13 years.In this episode…When the stakes are life and death, every decision counts, and every detail matters. What happens when someone with that kind of high-pressure training takes on the world of digital marketing? Can lessons from the streets translate into results in the boardroom?According to Jason Smith, a former law enforcement officer with extensive experience navigating the high-stress environments of Los Angeles, the answer is yes. He highlights that the skills developed on the job — like staying calm under pressure, attention to detail, and resilience — have been critical in building a successful marketing agency. That mindset has allowed him to create systems that consistently deliver strong results for clients. Jason also emphasizes the importance of teamwork and customer perspective, noting that his agency meticulously tests every version of ad creative rather than relying solely on platform algorithms.In this episode of Truth About Social Ads, Jason Smith, Owner and CEO of Spotlight Social Advertising, is interviewed by Chad Franzen of Rise25 to talk about his journey from police officer to digital marketing expert. He shares how a near-death experience pushed him toward a new career, the moment he realized Facebook ads could be life-changing, and why his manual testing process gives clients an edge. Jason also provides insights into building trust with clients and the power of community.

If you've ever felt like the pressures of work and life are pulling you in different directions, this episode is for you. From the struggles that have been weighing on me, to the practical solutions I'm implementing, I'm sharing an honest, behind-the-scenes look at what it really takes to move through tough moments. Let's dive into the lessons, strategies, and mindset shifts I'm using to find balance and keep moving forward.

On this first episode of the Embodied CEO podcast, I'm bringing on a special guest—my friend and the incredible photographer who has been behind the scenes of all my retreats and events for the past seven years. She's captured so many pivotal moments in my journey, and today, she's stepping in front of the mic to help me answer YOUR questions -- no prep, no filters, just real, unfiltered answers. Tune in now!  

Are you ready to master the art of live launching? In today's episode, I'm breaking down the four key phases of a million dollar live launch. Whether you're new to live launching or looking to improve your process, this episode will give you a clear, structured approach to making your next launch a success. Let's dive in!

In today's episode, I'm sharing 3 key shifts my team and I are making in our marketing strategy—things I believe are essential for where the industry is heading. We're doubling down on content creation and audience growth (but not in the way you might think), refining our evergreen sales strategies, and making space for more creativity. If you've ever felt stuck or uninspired in your content, this episode will give you a fresh perspective on staying consistent, intentional, and aligned.

Today's guest is Ron Browning, the CEO of IntelliBright, a performance-based digital marketing agency. Ron's career is characterized by entrepreneurship, digital innovation, and a fierce commitment to accountability.We talked about his unique journey—starting with his first business while still in grad school, diving into the early days of the dot-com boom (and bust), and ultimately launching IntelliBright, which he has now successfully led for over 16 years. Ron shared the key leadership lessons he learned from navigating both entrepreneurial highs and corporate frustrations, and how those lessons shaped the culture and values of IntelliBright.He also offered some powerful insights on the importance of data-driven decision making, the value of clarity in communication, and how dressing the part can sometimes make all the difference.Contact Dino at: dino@al4ep.comWebsites:al4ep.comintellibright.comAdditional Guest Links:LinkedIn: linkedin.com/in/ronrbrowningInstagram:Twitter: Authentic Leadership For Everyday People / Dino CattaneoDino on LinkedIn: linkedin.com/in/dinocattaneoPodcast Instagram – @al4edp Podcast Twitter – @al4edp Podcast Facebook: facebook.com/al4edpMusicSusan Cattaneo: susancattaneo.bandcamp.com

The digital world is changing fast. AI is evolving. Social media platforms shift constantly. Naturally, many agency owners are asking: is the marketing agency model still worth it in 2025? The short answer is yes. But let's unpack why. The Agency Model Is Alive and Profitable Many entrepreneurs are tempted by new tools [...] The post Is It Worth Running a Marketing Agency in 2025? appeared first on Seven Figure Agency.

Ever wondered how a guy goes from owning struggling gyms to cashing out for millions and dominating the M&A game? Enter Gil Valerio—a hustler who took a crisis, flipped it into a marketing empire, and sold BIG! Now, he's on a mission to help digital agencies scale, exit, and cash out like the pros. But it wasn't all smooth sailing—hacked accounts, cease-and-desist letters, and the brutal lessons of business almost took him down. In this episode, we break it all down: how to turn your business into a sellable asset, why most agency owners are leaving money on the table, and how you can position yourself for a multimillion-dollar payday. If you're in business and not thinking about your exit strategy, you're already behind. Let's go!