Metrics That Matter

Discover what this new podcast is all about, learn what data-driven fundraising is, how to build a data-driven culture, the basic metrics you'll need to understand, and how to start using this at your nonprofit. Discover what this new podcast is all about, learn what data-driven fundraising is, how to build a data-driven culture, the basic metrics you'll need to understand, and how to start using this at your nonprofit.

Learn about the top fundraising metrics, why they are important, and what questions you should be asking that these metrics can help answer. Download the Metrics That Matter eBook found for free at FundraisingReportCard.com/book. Download your copy to follow along and find some tidbits we didn’t have time to cover on today’s episode.

Learn why Donor Acquisition Cost is so important, how to gather this data, and how to use this data to make better decisions. Mentioned in this episode: DAC Cheat Sheet: www.fundraisingreportcard.com/DACSheet DAC Excel Calculation Template: www.fundraisingreportcard.com/DACTemplate What is overhead: http://overheadmyth.com/faqs/ Fundraising expenses: http://www.nonprofitaccountingbasics.org/fundraising/accounting-fundraising-expenses

Learn how to make better fundraising decisions by measuring ROI and donor lifetime value. Download the Metrics That Matter eBook at www.fundraisingreportcard.com/book.

Learn just how important donor retention is and how to make smarter decisions to improve retention and donation revenue. Download the Metrics That Matter eBook at www.fundraisingreportcard.com/book.

Learn how to apply the concepts discussed in season 1 of the podcast by using the example of a direct mail campaign. Download the Metrics That Matter eBook at www.fundraisingreportcard.com/book.

Season 2 is here and for this season Zach and Tim will be answering your questions. You can call in to leave a voicemail at (575) 815-4573 or write in to tim@imarketsmart.com. Learn more about FundraisingReportCard at www.fundraisingreportcard.com.

Zach and Tim respond to three listener questions that include: what is a healthy percentage of donor increase year to year, when should you add a donor or prospect to your database, and what should be considered a major gift? Have your question answered on the podcast by calling in to (575) 815-4573 or by emailing tim@imarketsmart.com. Learn more about FundraisingReportCard by visit www.fundraisingreportcard.com.

Learn what database a small nonprofit should use, how to deal with data outliers, and how to get your team onboard with making data-driven decisions. Call (575) 815-4573 to leave a voicemail with your questions. Write in to tim@imarketsmart.com to email in your questions. Learn more about FundraisingReportCard at www.fundraisingreportcard.com.

Zach and Tim answer questions about handling negative metrics, what the one monthly or weekly metric every fundraiser should monitor is, and benchmarking in tribute donations. Have your question answered on the podcast by calling in to (575) 815-4573 or by emailing tim@imarketsmart.com. Learn more about FundraisingReportCard by visit www.fundraisingreportcard.com.

Zach and Tim answer questions on what data can be ignored and how the approach changes for a larger nonprofit. Have your question answered on the podcast by calling in to (575) 815-4573 or by emailing tim@imarketsmart.com. Learn more about FundraisingReportCard by visit www.fundraisingreportcard.com.

Zach and Tim discuss some of their favorite apps, services, and tools. The show notes with links to all of these tools are available at www.fundraisingreportcard.com/podcast. Have your question answered on the podcast by calling in to (575) 815-4573 or by emailing tim@imarketsmart.com. Learn more about FundraisingReportCard by visit www.fundraisingreportcard.com.

Zach and Tim discuss the Pearson Family Members Foundation vs. The University of Chicago lawsuit and when you should turn down a major gift. Read this blog post for additional context for this episode: https://fundraisingreportcard.com/every-donation/ Have your question answered on the podcast by calling in to (575) 815-4573 or by emailing tim@imarketsmart.com. Learn more about FundraisingReportCard by visit www.fundraisingreportcard.com.

Achieve fundraising success by creating a plan. Zach and Tim discuss the components of a successful plan and how to create one for your organization. Have your question answered on the podcast by calling in to (575) 815-4573 or by emailing tim@imarketsmart.com. Learn more about FundraisingReportCard by visit www.fundraisingreportcard.com.

Learn how to stand out and be novel on Giving Tuesday in this episode of Metrics That Matter. Learn more about FundraisingReportCard by visit www.fundraisingreportcard.com. Access the exclusive podcast offer by visiting: www.imarketsmart.com/exclusive-podcast-offer.

Zach and Tim interview Dan Doyle, the new Chief Evangelist at Fundraising Report Card. Learn about Dan’s background, why FRC is such a powerful tool for nonprofits and consultants, and how Dan can help you make the most out of it. Learn more about FundraisingReportCard by visit www.fundraisingreportcard.com.