Mind of AGP

Which company changed Superbowl advertising forever? Budweiser? Geico? Coke? Nope. Volkswagen. Their 2011 "Dark Side" spot broke the rules - and is the second most watched commercial ever. What did they do differently? Find out in this week's Mind of AGP podcast.

Nike just did it. Seconds after the US Women's National Soccer Team won the World Cup, Nike released a bombshell. They seized the moment, and it gave us goosebumps. Magical, inspiring... and brilliantly timed. Hear the story of a flawless ad.

Pop open a Coke (please, no Pepsi) and sit back: this July 4th, we're talking about major brands who made major (and incredibly stupid) advertising mistakes. Out of touch, tone deaf, racist... it's hard to believe anyone thought these were good ideas. Even harder to believe they were approved. Take a listen.

In the early 2000s, if you were up at 3:00am, drinking wine from a box, you were 100% watching an infomercial. Remember ShamWow and the Slap Chop? In this week’s Mind of AGP podcast, we’re talking about Vince Offer - a master of the infomercial and king of the pitch.

Go Pro has become synonymous with action, adventure, and daring. They didn’t do this by creating a revolutionary product but by creating a revolutionary marketing approach. In this week’s Mind of AGP podcast, we’re talking about the power of user-generated content - and how Go Pro crushed the competition.

In this week’s Mind of AGP podcast, we’re going back to the 1990s. Pepsi upped the ante in the Coke vs. Pepsi War with Pepsi Stuff. Simple enough: Drink Pepsi, Get Stuff. Simple enough until some genius idiot took them literally and tried to fly off into the sunset in a multimillion dollar jet. Hear the story - and learn why being literal is key in your campaigns.

How "Get a Mac" ads changed Apple forever by Adam Grubb Productions

Remember that feeling you got the first time you heard a song that moved you to tears? Know the emotion that wells up inside you when somebody is telling you about the love they have for their father? That's the power of story. This week we look at the art of master storytellers.

Peloton - The 9 Billion Dollar Bike and How They Got There by Adam Grubb Productions

In this week's Mind of AGP podcast, we take a look at a CEO who has been telling his story - differently - for years. Tom Dickson is a 73-year-old YouTube superstar with over 879k subscribers, tens of millions of views, and a catchy tagline: "Hey YouTube, Will It Blend?" His hilarious videos transformed his company. What can you learn from the Blender King?

If there's one thing we love more than big brand marketing... it's gin. In this week's Mind of AGP podcast, we take a sip of American Aviation. Owner, spokesperson, and Deadpool himself Ryan Reynolds builds a fantastic campaign around sarcasm and with - and injects fresh flavor into an "old timey" drink. Listen in, and see how you can create spot-on videos for your own brand.

In this week’s Mind of AGP podcast, we’re taking a look back at the first viral video. It was a hoax — as is the notion you can intentionally create a viral video. Take a listen.

The world of financial planning for the longest time was about securing your retirement and your golden years. Northwestern Mutual turned that message upside down and for the first time ever went after a younger generation of customers who wanted to live a better life today. The success of that campaign speak for themselves in an inspiring and empowering campaign that has been around for four years and counting find out why on this weeks Mind of AGP podcast.

In 1941 the first-ever TV commercial aired from the Bulova Watch Company and it's ten seconds of glory remind us of how ads are today in the "pre-roll era". On the Mind of AGP podcast this week, we take a look at how brevity and clarity is the new game in town when it comes to cutting through the clutter of advertising.

The idea of lifestyle advertising was invented in the 1950s by one of the most iconic brands of our lifetime. Not only did it work for Marlboro, but it also changed advertising forever.

It is not often you can say something is perfect but the new commercial for Nike would fit that category. This week we dive into what makes the latest brand commercial for Nike perhaps the best example of a brand video to date.

This week on Mind of AGP, we’re talking about a David who took on Goliath - with help from an insanely effective ad. Is the Dollar Shave Club spot good? No. It’s f-ing great. Tune in to see how 90 seconds transformed a company, an industry, and even marketing itself.

In this week’s Mind of AGP podcast, we’re talking about an advertising campaign of epic proportions, a tagline that you know better than your own phone number, and creative genius that crosses right over into absurdity. “15%” propelled this insurance company to #2 in the world. Hear the story now!

Just Do It. This is the single most iconic tagline in the history of marketing. Nike captures the inspiration and aspiration of its brand perfectly in three short words - but how did it originate? You’ll be shocked. Tune in for the dark story behind the slogan to end all slogans.

The 1984 Super Bowl changed the world. Not because of who played but because of one now-iconic commercial. Apple introduced the Macintosh — and completely transformed the face of advertising. Hear the whole story behind the 60-second spot that shook up business as usual.

Dominos went from the top pizza franchise in the world to a joke. Criticized for everything from cardboard crust and ketchup sauce to selling the “worst excuse for pizza” customers ever had, they did something unexpected. They said, “You’re right.” Hear the story of Domino’s gutsy rebrand.

In 2014 Lincoln made a bold and daring choice to use a spokesperson in some of the most lampooned and frustrating ad campaigns in decades. And it worked. Hear the story behind the now iconic campaign that made you question your love for Matthew McConaughey.

How did the most interesting man in the world come to be and why did it work? Hear the story of the most successful ad campaign in the last 20 years.

This week on our new podcast, "The Mind of AGP", Adam discusses the latest Amazon Echo commercial and how this seemingly cute video gets cut down by many "offended" men. See the commercial here: https://www.youtube.com/watch?v=qux0zs2jFgc The Mind of AGP is a weekly podcast dedicated to corporate storytelling and business video marketing.