Podcast appearances and mentions of will it blend

Are you stuck in the daily grind of "What should I post today?" In this solo episode, I share why I believe a short-form video series—not just random content—is the next big thing in building audience and authority.Drawing inspiration from movie theater serials, Nas Daily, Pat Flynn's latest YouTube experiment, and even the classic Will It Blend? videos, I break down how series-based content creates consistency, curiosity, and binge-worthy value for your audience.You'll hear:Why most content creation burns people out—and how to fix itThe storytelling formula I'm borrowing from Nas Daily (with a twist)My personal 60-day challenge to launch a series called Standout Business ShortsHow you can adapt this model for your own brand—without reinventing the wheelPlus, I share a behind-the-scenes preview of one of the first episodes featuring a self-serve, 24-hour bakery in rural Australia that's gone viral on TikTok. Yes, it's as awesome as it sounds.This is more than a strategy—it's a challenge to stand out or blend in. If you want to build trust at scale and have fun doing it, this one's for you.

Today, we are profiling the best-selling book Contagious: Why Things Catch On by Jonah Berger. In this episode, we cover how to unlock the power of virality with Jonah Berger's STEPPS Framework. We break down each component—Social Currency, Triggers, Emotion, Public, Practical Value, and Stories—and provide practical tips and real-world examples to help you apply these principles to your personal brand or business. From the viral success of Blendtec's 'Will It Blend?' campaign to the clever use of triggers by KitKat, learn how to create content that not only captures attention but also spreads like wildfire. Get the book: https://www.amazon.com/?asc_source=01JCR4DNF23S2BA1WQ964D991W&tag=snx546-20 - Website and live online programs: http://ims-online.com Blog: https://blog.ims-online.com/ Podcast: https://ims-online.com/podcasts/ LinkedIn: https://www.linkedin.com/in/charlesagood/ Twitter: https://twitter.com/charlesgood99 Chapters: (00:00) Introduction to the STEPPS Framework (01:24) Social Currency: We Want to Look Good (03:38) Triggers: Keeping Your Brand Top of Mind (05:51) Emotions: The Fuel for Virality (07:15) Public: Visibility is Key (09:16) Practical Value: News You Can Use (11:43) Stories: The Power of Relatable Narratives (12:22) Conclusion

In this episode, we interview Michael Jensen, Director of Marketing at Boostability, a company specializing in SEO for small businesses. Mike shares insights from his extensive career in content and marketing and his work on viral campaigns like “Will It Blend?” at Blendtec. He provides practical strategies for standing out in today's overwhelming digital content landscape. What you'll learn in this episode: • Key elements to crafting memorable and impactful marketing content • Lessons from successful campaigns, including the “Will It Blend?” phenomenon • Tips on setting effective goals and metrics for content success • How creativity in marketing can transform a “boring” brand • The role of AI in amplifying content efforts and unlocking efficiency • Techniques to enhance brand recall and client engagement

Welcome to another insightful episode of Building the Premier Accounting Firm with host Roger Knecht. Today Roger delves into strategies for differentiation and market leadership tailored for bookkeeping, accounting, and tax business owners with marketing expert Daniel Den. Daniel shares transformative insights on how to thrive in the competitive landscape of 2024 and beyond. Key Discussion Points: X Factor Methodology: Daniel explains how his powerful approach has helped over 20,000 clients distinguish themselves in their markets. He recounts his journey from running a party business to becoming a successful internet marketer. Embracing Individuality: The episode emphasizes the importance of unique characteristics in building a standout brand. The “celebrity code” strategy is discussed as a means to develop a distinctive identity and foster community through shared values. Understanding Your Audience: Tailoring marketing messages to specific target audiences or “avatars” is crucial. For accountants, this means identifying niches, such as older real estate investors, to effectively reach and resonate with them. Avoiding Commoditization: Generalists face challenges in saturated markets. Daniel and Roger highlight the need to create a “wow factor” and unique service experiences to prevent being viewed as a commodity. Relationship Dynamics: Niche marketing and personal client interactions can significantly enhance customer experience and loyalty. The episode references the book “Ideas That Influence,” which provides strategies for effective marketing and memorable advertising. Successful Advertising Examples: Learn from successful campaigns like Blendtec's “Will It Blend?” and discover how accountants can transition from service providers to trusted advisors, improving clients' financial literacy. Essential Marketing Pillars: The discussion outlines nine crucial pillars for effective marketing, with a strong emphasis on the necessity of uniqueness to stand out in 2024. As we wrap up this episode of “Building the Premier Accounting Firm,” it's clear that standing out in the competitive market of 2024 requires a blend of innovation, individuality, and strategic networking. Daniel Denn's expertise offers a roadmap for accounting professionals to not only navigate but excel in the ever-evolving landscape. By leveraging the X Factor Knecht Methodology and embracing your unique attributes, you can carve out a niche that speaks directly to your ideal clients, fostering stronger relationships and loyalty. The importance of understanding your audience cannot be overstated, as Daniel and Roger highlight in this episode. Thriving in this competitive landscape isn't just about keeping pace—it's about setting the pace. With the resources and strategies discussed, you're well-equipped to turn your accounting firm into a premier entity that stands out and succeeds in today's dynamic market. Thank you for joining us, and we look forward to continuing this journey with you in future episodes. Call 435-344-2060 for more information.   Sponsors: Universal Accounting Center Helping accounting professionals confidently and competently offer quality accounting services to get paid what they are worth.   Offers: Go to www.BigIdeasBox.com to grab your free book PLUS free box experience, just pay shipping and handling   Get a FREE copy of these books all accounting professionals should use to work on their business and become profitable.  These are a must-have addition to every accountant's library to provide quality CFO & Advisory services as a Profit & Growth Expert today: “Red to BLACK in 30 days – A small business accountant's guide to QUICK turnarounds” – This is a how-to guide on how to turn around a struggling business into a more sustainable model. Each chapter focuses on a crucial aspect of the turnaround process - from cash flow management to strategies for improving revenue. This book will teach you everything you need to become a turnaround expert for small businesses. “in the BLACK, nine principles to make your business profitable” – Nine Principles to Make Your Business Profitable – Discover what you need to know to run the premier accounting firm and get paid what you are worth in this book, by the same author as Red to Black – CPA Allen B. Bostrom. Bostrom teaches the three major functions of business (marketing, production and accounting) as well as strategies for maximizing profitability for your clients by creating actionable plans to implement the nine principles. “Your Strategic Accountant” - Understand the 3 Core Accounting Services you should offer as you run your business. Help your clients understand which numbers they need to know to make more informed business decisions. “Your Profit & Growth Expert” - Your business is an asset. You should know its value and understand how to maximize it. Beginning with the end in mind helps you work ON your business to build a company you can leave so that it can continue to exist in your absence or build wealth as you retire and enjoy the time, freedom, and life you want and deserve. Learn what it is you can do to become an author, leveraging your expertise to market your services effectively and get the clients you deserve.  This is a webinar you don't want to miss.  Learn from Mike Capuzzi what a Shook is and how you can use it to position yourself as the Premier Accounting Firm in your area.  This is a must-see presentation so get ready to take some great notes.   In addition to becoming an author, see what you can do to follow the Turnkey Business plan for accounting professionals.  After more than 40 years we've identified the best practices of successful accountants and this is a presentation we are happy to share.  Check it out and see what you can do to be in business for yourself but not by yourself with Universal Accounting Center.   It's here you can become a:   Professional Bookkeeper, PB Professional Tax Preparer, PTP Profit & Growth Expert, PGE   Next, join a group of like-minded professionals within the accounting community.  Stay up-to-date on current topics and trends and see what you can do to also give back, participating in relevant conversations as they relate to offering quality accounting services and building your bookkeeping, accounting & tax business.   The Accounting & Bookkeeping Tips Facebook Group The Universal Accounting Fanpage Topical Newsletters: Universal Accounting Success The Universal Newsletter   Lastly, get your Business Score to see what you can do to work ON your business and have the Premier Accounting Firm. Join over 70,000 business owners and get your score on the 8 Factors That Drive Your Company's Value.   For Additional FREE Resources for accounting professionals check out this collection HERE!   Be sure to join us for GrowCon, the LIVE event for accounting professionals to work ON their business. This is a conference you don't want to miss.   Remember this, Accounting Success IS Universal. Listen to our next episode and be sure to subscribe.   Also, let us know what you think of the podcast and please share any suggestions you may have.  We look forward to your input: Podcast Feedback   For more information on how you can apply these principles to start and build your accounting, bookkeeping & tax business please visit us at www.universalaccountingschool.com or call us at 8012653777  

“Will It Blend” was a genius idea from Blendtec, kicked off with a $50 budget in 2006. The campaign saw Tom Dickson's videos go viral and take a boring blender manufacturer into the pantheon of marketing presentations.  They have 187 videos on YouTube and 845,000 subscribers to their channel. So far, their YouTube channel has had 294 million views. Not bad for a blender maker duking it out in a red ocean of blender suppliers.  I suggested to a client of mine that they take a leaf out of Blendtec's playbook and do the same for their boring drill bits.  Being my client, I actually never used the word “boring”, but at least floated the idea for them.  “Will It Drill” I thought could be a goer for them, however they never went for it.  Instead, they keep doing the same old promotions using catalogues of products with potential buyers.  Another client of mine is an equipment manufacturer, and I came up with a suggestion for them.  They get a lot of calls to their call centre for help with running the equipment.  These calls often come from part-time staff in the stores who can't understand how to use the machinery or fix simple issues.  They are not well trained and with the difficulty of recruiting staff only likely to get worse, the chances of them getting better trained are fairly remote. I suggested that they create a series of “reality TV” style tutorial videos for the 20% of the problems which make up 80% of the calls to the call centre.  This would relieve the call centre staff of boring, repetitious work. It must be extremely hard to tell someone over the phone how to fix machinery.  You make the videos once and so the investment is able to be amortised over many years, because the machines don't change that much and the issues are probably the same all the time. This means no scripts and low production values.  Initially I thought to get a real technician in the company's technician uniform, to go through the 12 steps or 7 steps or 5 steps or whatever, to fix the problem.  Edit the video well, to make it easy to follow and put this up on YouTube and on their website.  When people call in with these typical issues, the call centre staff can just direct them to the videos and say “call us back if you have any further problems”. The chances of that will be very low I would guess.  This was an elegant solution, I thought. Then I had a further thought and a more radical consideration. I wondered about going a completely different direction from reality TV to Hollywood.  Given the people in the stores are not technical people, why not get someone who is also not technical to walk them through the steps, so it is more accessible?  There is a local foreign businesswoman here I know, who does a lot of MC work for luxury products.  She is really beautiful, really blonde and speaks excellent Japanese.  That would be a killer combo for this job in Japan.  I would also dress her up in an evening gown, with her hair done perfectly, to accentuate the tinsel town glamour.  Get her to point out what needs to be done step by step.  It is a counterintuitive approach and may even go viral like Blendtec. This got me thinking about how we present what we do.  Are there some areas where we can think in a differentiated way about how we present our solutions to potential clients?  What about for your business?  What are you doing now and what could you do if you really considered something innovative and differentiated?  We all get into a rut of the same old, same old about how we present our brand and our solutions. Year after year, we do the same thing and probably basically the same approaches as our competitors. Blendtec has shown how to take a very dull, utilitarian solution and make it sexy.  My “Will It Drill” client never took any action when it wasn't so difficult. For whatever reason, inertia took over, and he is still working hard to sell drill bits in a crowded market. He can only differentiate on price, which is not something any of us want to do. I don't know if my client will go for the glamourous blonde Hollywood bombshell solution to fixing common requests for help from clients, but I hope he does.  I am also thinking now about how do I take my own advice and what can I do with my training business?  How about you?  Has this article stimulated any would be Blendtec marketing innovations for you?  

We talk aimlessly about making pitstops in a bunch of states (but not all of them), how we can freeboot Will It Blend videos in 2022, exciting Scooby Doo & Mario news, and whatever else.

Hosts Dan & Al finish covering chapter eighteen of Devoted, the 2011 sequel to the 2010 NYT best-selling novel Elixir by Hilary Duff (with Elise Allen). In this episode we cover topics including... the logistics of Sage showing up in Clea's photos, a fruitful Fashion Check, thinking about the shellphone in It Follows, Will It Blend, Jackass, and, of course, manic poopmap season. Join us! why not. Follow us on Twitter @CindyStoriez Email us at CinderellaStoriez@gmail.com Become one of the Duffheadz on our Discord! https://discord.gg/Q3suGhxWqd

Selling dull stuff is, well, dull.  We are supposed to be enthused about our widget but what if it doesn't generate all that much enthusiasm in us?    Industrial products are rarely sexy.  They tend to be very technical, specification heavy and chunky.  They are normally being presented in a catalogue of products. The pricing, quality and the after sales service tends to be the differentiator with the rival suppliers.  The salespeople presenting these often boring, utilitarian products, are also usually do so in a boring, functional manner.  Not much pizzazz going on.   This flies in the face of what we know though about buyers buying us, buying our confidence and being injected with our belief in the product.  We don't have to present these types of products in a dull way.  The features of the product are usually a mass of measurements. This can be dry as a subject for getting buyers excited.  However what about the benefits of the product? This is where we should be able to shine in our presentations.  Intellectually, we all know we don't buy the product.  We buy what the product will do for us.  Describing that part of the occasion is where we can stand apart from our competitors.  The problem is we forget about this bit and we just drone on and on about the spec.   Talking about the benefits of the product purchase are absolutely fundamental in sales. However, rather than just talking about the benefits of the product, we need to be outlining how the benefit can be applied in their company.  Having a benefit and doing something with it are not the same thing.  We need to be drawing out word pictures of how our product can help them in their business.  Usually it is through better efficiencies around life of the product or better quality, leading to fewer maintenance issues.  It might be the ease of use of our product when compared to others or the ease of instillation.  Whatever it is, this is where we need to capture the attention of the buyer.  By taking the discussion beyond the spec, to the integration into the customer's systems, their staff's daily interactions with the product, the their customers happiness with the finished item, then we can bring a dry subject alive.   Numbers lend themselves to comparisons very easily, so we can contrast our product with the alternatives.  We can break the cost down, amortised over a long period of time.  The lifetime of a lot of industrial products can be quite long, so long range number crunching works well. It has to be related back however, to today though.  We need to provide context about how this long term saving will translate into financial benefits today.  There may be some speed of delivery elements creating savings on inventory or storage costs. Improved quality deliverables may create benefits for the customer, which allow them to pass on savings and gain market share.  Tax savings and investment costs amortization allowances may in fact save money. The key is to find things which can be applied to today's bottom line.  If there are less maintenance issues, then we can calculate the labour costs and down time savings that it brings.  If it is easier to install, then we can talk about the diminished disruption to overall operations, the lesser need for technical specialists or the speed of installment leading to cost savings.   Finding creative ways to express these differences is one part of the equation and the other part is the way we present the information.  Charts and graphs are basic but good visual clues for our buyer to see the difference for themselves.  These days we can have video delivered via our iPads, which can tell the story of how great this will be for the buyer. Seeing is believing and it doesn't have to be all spreadsheets, still photos and matrices.  This is particularly so around marshaling evidence to prove what we are saying.  Seeing the product installed and operating gives a better sense of reality to the buyer.  Interviews with happy customers and them talking about the advantages is very compelling.   The humble blender became a viral social media sensation in the hands of some creativity.  Blendtec, like many manufacturers, producers blenders.  To demonstrate the toughness of their blender they hit upon the genius idea of shooting a video called “Will It Blend”.  Twelve years ago they started blending  mobile phones, iPads, glow sticks, hockey pucks and other unlikely items.  The one on glow sticks got 12 million views on YouTube and the iPad video got 18 million views.  Tom Dickson, the President, is dressed up in a lab coat, has the industrial glasses on and away he goes. Today they are still getting hundreds of thousand of views of their videos.  Everyone else is just making blenders.    My point is industrial products don't have to be boring in the hands of a skilled salesperson.  Yes going through the spec is critical, but that is not enough.  By the way, is that all that your salespeople are capable of doing?  Are they fully boned up on describing the benefits to the buyer.  Can they then take those benefits and integrate them into the client's business and show how when applied they bring tremendous benefit to the client.  Do they have visual evidence like Blentec has been using to create resonance with the buyer?  If they don't and your competitors salespeople are doing all of those things, then buckle up for a rocky ride.

You've seen amazing video ranging from 30 seconds to 60 minutes. But, how long should your marketing video be?In this episode, I ask and answer the burning question, "how long should a video script be?" (so your video works for you, not against you). References made in the episode:1) Geico Commercial2) BreadnBeyond explainer video case study3) Will It Blend? (the iPhone 10...I was on the edge of my seat for this one)

Přesně před patnácti lety americký výrobce mixérů Tom Dickson poprvé položil svoji ikonickou otázku „Will It Blend?“. Následně vhodil do mixéru hrstku kuliček a čekal, co se stane. Jednoduchý, ale geniální nápad na virální reklamu následně proslavil mixéry jeho značky a dnes už kampaň Will It Blend? patří do učebnic marketingu. Dickson v roli vědátora v bílém plášti a brýlích mixuje různé věci dodnes a na YouTube má pořád své věrné diváky.

Přesně před patnácti lety americký výrobce mixérů Tom Dickson poprvé položil svoji ikonickou otázku „Will It Blend?“. Následně vhodil do mixéru hrstku kuliček a čekal, co se stane. Jednoduchý, ale geniální nápad na virální reklamu následně proslavil mixéry jeho značky a dnes už kampaň Will It Blend? patří do učebnic marketingu. Dickson v roli vědátora v bílém plášti a brýlích mixuje různé věci dodnes a na YouTube má pořád své věrné diváky.

Mike and Ting talk about Bee Network, the KFConsole, and pitch a concept for a YouTube channel. NOTE: this is the pre-episode warm up chat for Cyberpunk 2077 - Part 1. Contact us: @lostlevelsclub or mike.and.ting@lostlevels.club Show Notes: Pre-Chat: Bee Network Multi-level marketing KFConsole Next Unit of Computing King Games Pepsiman (video game) M.C. Kids Wonton Blendtec's Will It Blend? (YouTube) Does it Fry? | McDonald's (DEEP FRIED BIG MAC) (YouTube)

Tom Dickson is from San Francisco. He graduated from BYU in 1971 and moved back home with the intentions of signing up for the National Guard. His degree was in manufacturing engineering and he landed a job with Alza, one of the inventors of the birth control pill.  Tom had always had an interest in bread making and that hobby led him to start a business called Harvest House Food & Grains. He specialized in creating safer packaging for wheat. One day he spilled some grain and found that when he sucked it up with his vacuum, it acted as a wheat grinder. That was the beginning of the Magic Mill which would later lead him to make blenders and starting Blendtec.  The company has continued to grow since then, leading Tom and his team of engineers to come up with many variations of the home blender and turning him into an internet celebrity through the “Will It Blend?” YouTube series.

Your most asked small business marketing questions answered. "If you had only 20-minutes a day to market your business, what would you do?" "What stand-out marketing ideas have you been blown away by?" "Who's been your favourite guest, and why?" These are just three of the questions you wonderful listeners have sent in for me to answer in this week's milestone episode 500 of your favourite marketing podcast ;0) Thank-you to everyone who sent me a question - I received 127 in total, so was unable to answer them all. That said, I've no doubt there's something in this epsidoe for everyone as I cover the following topics: How to market to the C-Suite How to market a cafe on $300 / month? Best video marketing techniques My biggest learning from 500 episodes How to build market share The importance of being a tech-savvy business owner How to know it's time to close your business What I would do with a monthly marketing budget of $1,000 How to best use social media to promote your business How to develop 'podcast stamina' Podcast awards How to prove value to your prospects My all-time favourite guests Top 3 takeaways from 500 epsidoes How to choose quality marketing services How to generate new business quickly The future of content marketing Work / life balance Managing client expectations Skilling up new staff so they hot the ground running Communicating your marketing strategy with your people Importance of brand personality Importance of white papers in marketing Exhibition marketing How to make it as a podcaster Evaluating marketing services Getting your message heard and seen Something personal my friends may not even know about me How to communicate a name change Spending a $500 monthly marketing budget The timing of posting a podcast episode Using your downtime during COVID-19 One marketing idea that blew me away An update on my old co-host Luke Moulton Here's the links to the resources / past episodes mentioned 452 - How to get Elton John as a client 482 - How to get a meeting with anyone 452 - One of my favourite video marketing techniques Seth Godin's book 'The Dip' Australian Podcast Awards 493 - Peter Lorimer's 6-6-6 Rule 496 - Matt Barnett discusses the power of white papers in marketing 475 - Getting to school principals 374 - Also tips on getting to school principals All time favourite guests Interview with Canva's Melanie Perkins Interview with Will It Blend's Tom Dickson Interview with PLG Estates Peter Lorimer Interview with Flow Hive's Cedar Anderson Interview with Tradie's Ben Goodfellow Interview with dentist Padi Lund Interview with Mama's Roast Chicken's Whali Khawli Interview with comedian Richard Stubbs My top 5 most downloaded episodes Jasky Singh (on low cost marketing ideas) Michael Gerber (on The e Myth) Stephanie Claire-Smith & Laura Henshaw (on Instagram) Dave Munson (on story-telling) Jack Gance (about Chemist Warehouse) Marketing ideas that blew me away Platinum Electricians Josh Nichols on his 21 step customer mantra Will It Blends Tom Dickson on extreme product demonstration Seth Godin on owning a niche Arthur Greeno on breaking Guinness World Records Jay Baer on managing difficult clients Beechworth Bakery's Tom O'Toole on studying happiness Dan Fagella on repliacting Sport's Illustrated's email marketing strategy   Thanks for tuning in. I'd love to hear your thoughts or questions about this episode, so feel free to leave them below ...           See omnystudio.com/listener for privacy information.

In Episode Two, co-hosts Gina and Christyn help you figure out how to think outside the box when school moves off the beaten path and it feels like education has taken a back seat. They assure you it hasn't! By using the two Magic Questions, you can relax, knowing that learning has taken place – you just have to change the context. 1:10 – Will it blend?2:15 – When homeschool moves off the beaten path, we often question “Will it count?”3:44 – Education happens around us all the time4:04 – Gina's “a-ha!” moment about homeschooling: birdwatching7:22 – Christyn's “a-ha!” moment: infectious disease9:06 – Just because you didn't plan it doesn't mean it doesn't count9:30 – Differentiating between “school” and “education”12:18 – The Magic Questions14:00 – Jotting down all your daily activities gives you a baseline for seeing where the learning happened15:00 – The craziest thing Christyn counted as homeschool hours: Marvel movies19:26 – Gina plays “Will it count?” in high school with geocaching and writing25:03 – Change the context to switch a subject from elective/non-core hours to core subjects25:40 – Gina's superpower of making any learning count as core hours helps Christyn switch an elective30:23 – Asking yourself “Will it count?” opens up all the possibilities Links from this episode:Will It Blend?: https://www.youtube.com/channel/UCnFP0IU4gpnmcLnVzDLUtfwGeocaching.com: https://www.geocaching.comThe Great Trouble: A Mystery of London, the Blue Death, and a Boy Called Eel, by Deborah Hopkinson: https://www.goodreads.com/book/show/17061488-the-great-troubleCrash Course Sociology videos: https://thecrashcourse.com/courses/sociology Thanks so much for joining us today. If something we've said made an impression, please leave us a review on iTunes or Stitcher or anyplace you listen to this podcast. Reviews are how we can share about the podcast with others and create a stronger community, so just go to the app and drop us a line.If you'd like to continue the conversation, you can find us on Facebook and Instagram – our handle is OnlySchoolers.If you'd like to support the podcast financially, we invite you to join our OnlySchoolers Patreon community at www.patreon.com/onlyschoolers where you have access to special content, posts, downloads, and other goodies.

Cedar Anderson would rather be walking naked through the Byron Bay hills than running the multi-million dollar empire he created with his old man. Fortunately he loves the fact that they've changed the beekeeping industry for good, thanks to one of the world's most successful crowd-funding campaigns ever. It's a buzzingly good episode 478 of The (award-winning) Small Business Big Marketing Show.   A little bit more about crowdfunding expert and Flow Hive creator Cedar Anderson… Cedar Anderson grew up in an intentional AKA hippy community in the Byron Bay hills, where he spent his time coming up with crazy inventions. Then in his early adult years, he worked as a paragliding instructor capturing aerial footage for Greenpeace. He's also a third-generation beekeeper and it was during a particularly nasty honey harvest that he decided there had to be a better way. So for the next 10 years, he and his Dad set about inventing a better beehive. They did and it's called Flow Hive. Now I don't know much about beekeeping, but this thing is amazing. It's a box that looks like a doll house which you can put anywhere, it has windows to see your bees at work, and when you want some honey, you literally turn on a tap and out it comes! And thanks to a crowdfunding campaign on Indiegogo that raised $15 million (they only wanted $70,000!),  Cedar is now heads an Australian manufacturing success story, having already shipped over 65,000 orders all over the world.  I was lucky enough to spend a few hours with Cedar at his Byron Bay HQ - we actually did this interview in his beekeeping suit wardrobe - where he shared: How growing up in an intentional community influenced him to become an inventor Where the idea for Flow Hive came from and why it took 10-years How he managed to create one of the world's biggest crowd-funding campaigns that crashed the Indiegogo site multiple times! And how he reconciles being a hippy with now being a multi-millionaire I started off by asking Cedar a very probing question ... “How does he likes to eat his honey?”   “It's amazing to work with someone whose brain is wired in the same way. Like … he can make just one hand movement and I already know what he's talking about.” -Cedar Anderson, Flow Hive   Here's what caught my attention from my chat with Flow Hive's Cedar Anderson: It was a great reminder that the very best marketing you can do is to create a great product or service. I love Cedar's generosity of spirit. He invited me in to his world, introduced me to all his team who I ended up having lunch with, set-up a recording studio in his beekeeping suit wardrobe and even made time for a Facebook Live video. I love how he works to the beat of his own drum.   Cedar Anderson Interview Transcription Tim Cedar. Welcome to the small business big marketing show. Cedar Thank you for having me. Tim I'm very excited about this I got to start with one of the most probing questions that I've ever come up with and that is how do you like to eat your honey? Click Here To Download Full Transcription   Resources mentioned in episode 478 of The Small Business Big Marketing Show: Flow Hive website Last week's interview with Rejuvenator's Kym Power Interviews I've done with other interesting inventors: Interview with Will It Blend's Tom Dickson Interview with Canva's Melanie Perkins Interview with Lyre's Non-Alcoholic Spirits Mark Livings   The winner of this week's Monster Prize Draw Linda Mitchener of The Green Life Soil Co. whose motto is to deliver a greener garden.   Please support the following businesses who make this show possible:   American Express Business Explorer Credit Card Let your business expenses reward you. Every year.   Yellow Check out their online marketing packages tailored for businesses just like yours.   Switchnode Australia's Internet isn't great. That's why Switchnode exist. The solution is here and it's wireless.   If something in this episode of Australia's favourite marketing podcast peaked your interest, then let me know by leaving a comment below. May your marketing be the best marketing. [ For more interviews with successful business owners visit Small Business Big Marketing ] See omnystudio.com/listener for privacy information.

Presenting Manufactured Products   Industrial products are rarely sexy.  They tend to be very technical, specification heavy and chunky.  They are normally being presented in a catalogue of products. The pricing, quality and the after sales service tends to be the differentiator with the rival suppliers.  The salespeople presenting these often boring, utilitarian products, are also usually do so in a boring, functional manner.  Not much pizzazz going on.   This flies in the face of what we know though about buyers buying us, buying our confidence and being injected with our belief in the product.  We don't have to present these types of products in a dull way.  The features of the product are usually a mass of measurements. This can be dry as a subject for getting buyers excited.  However what about the benefits of the product? This is where we should be able to shine in our presentations.  Intellectually, we all know we don't buy the product.  We buy what the product will do for us.  Describing that part of the occasion is where we can stand apart from our competitors.  The problem is we forget about this bit and we just drone on and on about the spec.   Talking about the benefits of the product purchase are absolutely fundamental in sales. However, rather than just talking about the benefits of the product, we need to be outlining how the benefit can be applied in their company.  Having a benefit and doing something with it are not the same thing.  We need to be drawing out word pictures of how our product can help them in their business.  Usually it is through better efficiencies around life of the product or better quality, leading to fewer maintenance issues.  It might be the ease of use of our product when compared to others or the ease of instillation.  Whatever it is, this is where we need to capture the attention of the buyer. By taking the discussion beyond the spec, to the integration into the customer's systems, their staff's daily interactions with the product, the their customers happiness with the finished item, then we can bring a dry subject alive.   Numbers lend themselves to comparisons very easily, so we can contrast our product with the alternatives.  We can break the cost down, amortised over a long period of time.  The lifetime of a lot of industrial products can be quite long, so long range number crunching works well. It has to be related back however, to today though.  We need to provide context about how this long term saving will translate into financial benefits today.  There may be some speed of delivery elements creating savings on inventory or storage costs. Improved quality deliverables may create benefits for the customer, which allow them to pass on savings and gain market share.  Tax savings and investment costs amortization allowances may in fact save money. The key is to find things which can be applied to today's bottom line. If there are less maintenance issues, then we can calculate the labour costs and down time savings that it brings.  If it is easier to install, then we can talk about the diminished disruption to overall operations, the lesser need for technical specialists or the speed of installment leading to cost savings.   Finding creative ways to express these differences is one part of the equation and the other part is the way we present the information.  Charts and graphs are basic but good visual clues for our buyer to see the difference for themselves.  These days we can have video delivered via our iPads, which can tell the story of how great this will be for the buyer. Seeing is believing and it doesn't have to be all spreadsheets, still photos and matrices.  This is particularly so around marshaling evidence to prove what we are saying. Seeing the product installed and operating gives a better sense of reality to the buyer.  Interviews with happy customers and them talking about the advantages is very compelling.   The humble blender became a viral social media sensation in the hands of some creativity.  Blendtec, like many manufacturers, producers blenders.  To demonstrate the toughness of their blender they hit upon the genius idea of shooting a video called “Will It Blend”.  Twelve years ago they started blending  mobile phones, iPads, glow sticks, hockey pucks and other unlikely items. The one on glow sticks got 12 million views on YouTube and the iPad video got 18 million views.  Tom Dickson, the President, is dressed up in a lab coat, has the industrial glasses on and away he goes. Today they are still getting hundreds of thousand of views of their videos.  Everyone else is just making blenders.    My point is industrial products don't have to be boring in the hands of a skilled salesperson.  Yes going through the spec is critical, but that is not enough.  By the way, is that all that your salespeople are capable of doing? Are they fully boned up on describing the benefits to the buyer.  Can they then take those benefits and integrate them into the client's business and show how when applied they bring tremendous benefit to the client.  Do they have visual evidence like Blentec has been using to create resonance with the buyer?  If they don't and your competitors salespeople are doing all of those things, then buckle up for a rocky ride.  

“Where should the focus be for my upcoming keynote?” “How do I avoid spamming my database?” “Can I start another business in my 50s?” "Should I run an online survey?” "Can I have your podcast workflow?” These are just some of the questions you've been sending me over the past few months, and today I finally get around to answering them.   Question - Rhys Donovan of the Animal Rehab Klinik Hey Timbo, I'm having a debate with my business partner about an upcoming presentation that we're doing, and we've got very different opinions on how we should structure it...so I figured I'd ask you for your opinion, because I can't think of anyone more qualified to answer it! The business I am in is animal allied healthcare/rehabilitation - just like when us humans are sore we might see a physio, chiro or massage therapist, but we provide that service for the family pet. We've scored a gig presenting to a room full of veterinarians (our main source of referrals), right after the main presentation which is on hip replacements in animals. Our goal is to get every vet in that room sending us at least one case in the next 3 months. This will be the best platform that we've had so far to get our message across, so it's important we nail it. I'm of the opinion that we should focus our presentation on how strengthening & rehabilitation can help their patients with hip problems, because that's what the Vets came there for. However, my business partner doesn't want to be pigeon-holed as just the ‘hip rehab' place because we can (and do) a lot more than that. So, he wants to talk about a range of things that we can help their patients with.  I think both points are valid, I just don't know what is the better option ¯_(?)_/¯ How would a seasoned marketing guru and presenter like yourself handle this one? Kindest of regards, Rhys. Relevant Small Business Big Marketing episodes to Rhy's question: Episode 417 - This simple (yet scary) conference-speaking strategy generated $150K in new revenue Episode 303 - How to become a professional public speaker   Question - Scott Burns of CleanrCrates Hey Timbo, Great show mate. I'm looking for some advice on better ways to market my small business. I launched a year ago and growth has been quite slow. I have a basic email setup regarding autoresponder as I hate spam and have trouble getting my head around spamming the few customers I have (150 contacts with about 100 purchasing within that number.)  I have been sending out free products to ‘up and coming' Instagram influencers for a post and a story pointing out the positive points in our bundles. This is fantastic for exposure and IG profile views and al that BUT! Hardly any of them convert. If I got a small percentage of them converting I doubt I'd be writing to you.  Stay sustainable! Scott Burns. Relevant episodes to Scott's question: Episode 412 - Sports Illustrated was the inspiration for this clever email marketing strategy says Dan Fagella Episode 131 - Email marketing tips from email marketing guru Chris Tilley Episode 376 - How to start an eCommerce business and turnover $1.8M in your first 10-months with Power Planter's Brian Chapman Episode 451 - Snotty Nose's Laura Klein on how to build an eCommerce empire Episode 468 - How to slow down and build an online empire selling hats   Question - Dean Zellman of Mr. Stitch Hey TImbo, I've been running an embroidery business for about 20 years now. We specialize in custom logos for TV/Movie and marketing companies as well as small to medium size businesses.  Our work is very custom but I just haven't seen any good out of the box marketing tips. Are there any shows of your that might relate to my business? Thanks Dean Relevant Small Business Big Marketing episodes to Dean's question: Episode 388 - Will It Blend's Tom Dickson on turning an everyday product in to a YouTube sensation Episode 270 - A masterclass in remarkable marketing with Chick-Fil_A's Arthur Greeno Episode 75 - Phil McKinney on how to use killer questions to think differently   Question - Amera Eid of Ameras Palace Belly Dance Boutique HI Tim ! Im re emailing you my message I sent you on Facebook ……. I just want to let you know that I have just started listening to your podcasts whilst driving back and forth to work  , You make my dreary drive worth it ! I don't know how yet , but I know you will be mentoring me in my next venture . 8 years ago I sold my business Ameras Palace Belly Dance Boutique , that is now in its 32nd year ( pretty good for a small business ) I opened it in 1987 and its still going - granted didn't make big dollars , but I created great pathways for like minded dancers around Australia - and I guarantee every Belly Dancer in Australia bought at least one product from there Im now working full time as I moved to Caves Beach  NSW 18 months ago . I am itching to get back into my own business - and have come up with an idea , Cave Woman ( IN Caves Beach) I can just see this area as the Byron Bay of 20 years ago. I just know my mindset needs to change from what it was from Ameras Palace ( which I opened with nothing ) to this project that needs to make money this time ( as I have a mortgage up here ) how do I start again in my fifties with no start up funds ? Amera x   Question - Sam Krief of Stay Kinetic Hey Timbo, I'm a new business owner and I have set up a small podiatry supplies business (medical supplies)  I just have a couple of questions and hoping for some of your wisdom.  I have gone back to the very start of your podcast And in the process of making my way through all of your episodes. First question is around my email. You have just listened to an episode where it talks about an unprofessional email.  I have set mine up as staykinetic(at)outlook(dot)com And I thought that sounded reasonably professional. And I didn't want to spend extra money on securing a different email when I thought this one was ok? My second question is I don't really know where to start with marketing the launch of my business to podiatrists.  I have already done a bit of a soft launch with people in my direct network, but am in the process of trying to think of ideas to reach podiatry clinic owners outside my personal network. For reference I am a young (27) Podiatrist myself.  Anyway I would love any help you could give me  Cheers Sam Relevant Small Business Big Marketing episodes to Sam's question: Episode 326 - How to make more money by working less with Daniel Gibbs from Posture Podiatry Episode 387 - How to create a happy business that thrives with dentist Paddi Lund   Question - Would-be student Troy Heinz Hi Tim, Love what you do, just wanted to ask a question around studying marketing. Would it be wise to go off to university and waste 4-5 years of your life, when in today's world social media is producing 100's of videos around “marketing” that helps educate people? Does the qualifications really matter? Or would you suggest starting in sales then work your way into marketing as a career? Cheers, Look forward to hearing from you.   Question - Roger Harrower of The Modern Butcher Hey timbo. I own a small retail butcher shop but am also pursuing other ventures. i hear a lot about market research but i don't really know much about it. where do you start to run an online survey or is there companies that sell this sort of data. any info would be great or reference to a past podcast if you have covered this before. love the show it's very helpful and more importantly motivating kind regards Roger Relevant Small Business Big Marketing episodes to Roger's question: Episode 435 - Sam Canning runs six fancy butcher's shops through Melbourne's leafy suburbs Episode 422 - A $1,500 online survey lead to a 34% increase in sales for this craft beer retailer   Question - Jonathon Painting of Jono's Jerky Gday Timbo!  First of all, I love the show.  I've listened to other business podcasts before but nothing provides as much value as yours. Pure Marketing G.O.L.D as you say!  My wife and I run a business called Jono's Jerky where we focus on creating a range of premium, full flavoured beef jerky. Currently we're getting ready to launch a new product which has the potential to totally transform our business and take it to the next level. The product I'm talking about is a flavour of jerky that no one has done before... A Cheeseburger flavour! (I actually got the idea after listening to your interview with Phillip Kuoch, episode 441)  Anyway, I have been going through your back catalogue to pick up as many tips as I can to help this launch be successful.  Two of the best ones I found were the interviews with Kara from the Kader Boot Co and Tom Maclean from Sofi Spritz.  I'm emailing to see what other episodes you can think of that are specific to new product launches or line extensions that might be useful for me?   Also I'd like to finish with a tip for your listeners that has worked wonders for me!  Every time I listen to an episode of SMBM I think of other business owners in my network who might enjoy and get good value out of that particular episode. For example customers, distributors, suppliers, friends or just someone who I'd like to connect with! It's a simple thing and people really appreciate that I'm thinking about them, after all we can all get stuck in our own business bubble a lot of the time!  I look forward to hearing from you! Jono. Relevant Small Business Big Marketing episodes to Jono's question: Episode 468 - How to slow down and build an empire with Loz and Will from Will & Bear Episode 424 - Storytelling is Dave Munson's secret weapon Episode 396 - 15 year-old Will Deeth made $70,000 selling toys last Xmas   Monster Prize Draw winner The winner of this week's Monster Prize Draw is Matthew Harris of The Pedal Empire who wins over $1,000 worth of goodies thanks to the generosity of past guests.   Episode Transcription Let's get into your wonderful marketing questions that have been emailed to me over the last few months and that I have been sitting on. The first one is from Emily Harris who simply demands I mean asks in a short tweet. Very short tweet that I hand over my podcast workflow. Click Here To Download Full Transcription Please support the following businesses who make this show possible:   American Express Business Explorer Credit Card Let your business expenses reward you. Every year.   Yellow Partner with Australia's #1 online business directory for all your digital marketing needs.   Switchnode Australia's Internet isn't great. That's why Switchnode exist. The solution is here and it's wireless.   If something in this episode of Australia's favourite marketing podcast peaked your interest, then let me know by leaving a comment below. May your marketing be the best marketing. [ For more interviews with successful business owners visit Small Business Big Marketing ] See omnystudio.com/listener for privacy information.

In this week's Mind of AGP podcast, we take a look at a CEO who has been telling his story - differently - for years. Tom Dickson is a 73-year-old YouTube superstar with over 879k subscribers, tens of millions of views, and a catchy tagline: "Hey YouTube, Will It Blend?" His hilarious videos transformed his company. What can you learn from the Blender King?

Carlyle is joined by Chris and Ross from Dungens And Dragnos and together they tell some stories, make some mashups, invent some kinks, and altogther have a wild time.The boys all have a podcast together called "Dungens And Dragnos" in which they homebrew items and monsters and whatever else for use in Dungeons and Dragons. You can check it out here: http://dungensanddragnos.podbean.com/ You can get in touch with the show by emailing contentpresumably@gmail.com or tweeting @cpresumably .

Client Need Clarity   Do we have a clear understanding of what the client's needs are?  These can vary beyond the obvious of increased profitability.  It might be more important to gain market share, than drive profits.  Or, it may be that profits are not as much emphasised, as investing in further growth.  How do we seek to understand their needs and at the same time differentiate ourselves from every other salesperson, equally raring to go with their interrogation of the client's needs?  What does intelligent client question design look like?   If we access the client's website and they are a listed company, we can find out a lot of basic information about the firm's business, strategy and direction, from the annual reports there. If they are an unlisted company, we can do a media search on their activities to get an understanding of how they are positioning themselves in the market.  Failing that we can use our industry knowledge to make some insightful comments about where the market is at the moment and ask them how they see it. Turning up at the client's office and simply asking “what does your company do?” is pretty pathetic, but very common on the part of unprofessional salespeople.   We would be better off asking things like, “I see that your global CEO is calling for 15% profit growth in the annual report.  Is that also the number for Japan or have you been allocated a higher number?”. Hopefully the answer will be 15% or a higher number.  This will mean they are challenged to meet the targets and maybe, we can be of assistance. If they answered 15%, then we would ask, “So how realistic is that target in the current economic conditions in the market here?”.  We are trying to get a feel for their confidence to achieve these targets by themselves.   Of course, we want to know where they are now in their business and where do they want to be, so we can gauge the size of the gap and their appetite for change.  The worst sales conversations are with client's who don't see any big gap, that they can't close on their own.  No matter how whiz bang our question design, if they feel they are close to where they want to be, they won't be seeing us as adding any value beyond what they can do internally.  What do we do in this case?   We have two levers to pull – opportunity and fear.  There might be some opportunities they haven't thought of.  In sales, we see many companies and what they do.  We have the ability to take a successful idea from industry “A” which could be applied to industry “Z”.  The people working in those distant industries never mix, but we do. We can see applications for ideas across industries and we should be playing a positive role to make these suggestions to help grow their business.   A recent example was when I was calling on a foreign manufacturer, who amongst other things, makes industrial drill bits.  I asked the President if he had ever seen Blendtec's  “Will It Blend” videos on You Tube.  These are viral video sensations by an American company making food blenders aimed at consumers.  They are very strong blenders and to prove it, the President, wearing a white lab coat and protective goggles, blends iPads, mobile phones, hockey pucks, you name it, captures it on video and posts it up on YouTube. I told the Japan President, “what about a “Will It Drill” local version in Japanese, hosted by you because you speak Japanese, to highlight the strength of your product?”.  Blender companies and drill company's representatives are unlikely to ever meet, but we salespeople can be great connectors. There will be many such opportunities where we can prove ourselves useful to the client and we should be constantly thinking of how to do that.  Even if nothing comes of “Will It Drill” as an idea, I have been able to differentiate myself from every other salesperson coming through his door.  This is what we all want.   Often, not taking action is thought to be a safe option by clients, but it also has a cost – an opportunity cost.  Our job is to open up the client's thinking to taking the opportunity to aid their business in the future, by taking action now.  We might say, “You know we talk about saving up for a rainy day, don't we. Well in business too, we know there are up and down cycles the economy passes through and the worst situation is to face a downturn and run out of cash.  You have mentioned you feel confident about the current situation of the business, but have you factored in dealing with a downturn in the next few years? We know it will come, we just don't know exactly when.  What if we were able to take the opportunity now to position ourselves to deal with that eventuality, would that be helpful for your business?”.   We are trying to move the clients thinking from “I am okay and don't need to do anything” to “maybe I am not okay and need to do something I haven't planned for yet”.    The other option is fear. We know our own situation and we have knowledge of our business, but we are not alone.  We have competitors who can take actions which impact our business. Because we are in sales, we deal with many different clients and so we pick up valuable commercial intelligence about what is happening.  We can try to open up the client's mind to taking action now on the basis that they have competitors who can change the game.   We can say, ”You mentioned to me a minute ago, that you felt the situation in your business was stable and progressing on course.  Are there any actions which could be taken by one of your competitors which would force that situation to change?”.  By asking this type of question we are asking the client to think beyond what they can control, to a future business situation they cannot control.  There may need to be some actions taken, to counter activities by competitors and these actions need to be taken now.  We need to shake up their complacency about their business situation, by getting them to contemplate scenarios they may have neglected to consider.   Questioning skills are important to not only uncover the client's existing needs, they are also critical to reveal needs the client hasn't yet focused on sufficiently.  The salesperson who can ask these types of questions is soon considered a valuable partner to the business bringing in some external “Brains Trust” elements to assist their company.  This is how we can get business with clients and it is extremely low cost, in terms of client acquisition.  All it requires is some hard thinking and good communication skills about how we can help them.    

¿Cómo hacer que tu idea, tu producto, tu servicio... sea memorable, sea diferente... y sea viral? En este episodio revisamos el libro Contagioso (Contagious, 2012) de Jonah Berger, y descubrimos las herramientas que tenemos actualmente a nuestro alcance para hacer de nuestra idea algo contagioso y que la gente comparta como un virus.   Este libro lo puedes adquirir ahora mismo en Amazon, aquí: Contagioso - https://amzn.to/2O9jhxl   Algunos de los enlaces y vídeos comentados en el episodio de hoy: BlendTec y sus demos de Will It Blend?: https://www.youtube.com/watch?v=3OmpnfL5PCw La "otra versión" del anuncio de Marlboro: http://nelsdrums.com/portfolio/wp-content/uploads/2008/11/emphysema-bulletin.jpg El anuncio de Google de una historia de amor mediante búsquedas: https://www.youtube.com/watch?v=nnsSUqgkDwU "United me rompió la guitarra!!": https://www.youtube.com/watch?v=5YGc4zOqozo Movember y dejarse el bigote los noviembres por una buena causa: https://ex.movember.com/es/ El Philly CheeseSteak más caro del mundo: https://www.thrillist.com/news/nation/barclay-prime-philly-cheesesteak-worlds-most-expensive   Y en esta página encuentras las notas del episodio de hoy: https://librosparaemprendedores.net/092  ________ Episodio patrocinado por Instituto de Emprendedores: Conoce el Plan Midas, 5 fases y 10 pasos para pasar de no tener ni siquiera una idea de negocio a tener una empresa de éxito, funcionando, generando ingresos y calidad de vida para ti y los tuyos. Enfócate en conseguir tus metas con una empresa que te proporcione los mejores resultados. El Instituto de Emprendedores te da el plan de ruta para alcanzarlo. Contenidos y coaching grupal con Luis Ramos, de Libros para Emprendedores. Consigue tus metas, ¡AHORA!  ________ ¿Necesitas un hosting de garantías para tu página web? ¿Rápido y con el mejor servicio al cliente? En Libros para Emprendedores utilizamos Siteground, porque nos da flexibilidad, rapidez en el servidor y rapidez en el servicio. Habiendo probado muuuuchas otras opciones, nos quedamos con Siteground, porque por muy poco más, obtienes mucha más calidad y tranquilidad. Haz click aquí para obtener un 60% de descuento al contratar tu servidor Siteground: https://librosparaemprendedores.net/siteground   _______________   Esta es nuestra página oficial de Facebook: http://librosparaemprendedores.net/facebook   Además, recuerda que puedes suscribirte al podcast en: - Nuestra página: http://librosparaemprendedores.net/feed/podcast - iTunes: https://itunes.apple.com/mx/podcast/libros-para-emprendedores/id1076142249?l=es - Youtube: http://www.youtube.com/c/LibrosparaemprendedoresNet - Spotify: https://open.spotify.com/show/0qXuVDCYF8HvkEynJwHULb - iVoox: 

¿Cómo hacer que tu idea, tu producto, tu servicio... sea memorable, sea diferente... y sea viral? En este episodio revisamos el libro Contagioso (Contagious, 2012) de Jonah Berger, y descubrimos las herramientas que tenemos actualmente a nuestro alcance para hacer de nuestra idea algo contagioso y que la gente comparta como un virus.   Este libro lo puedes adquirir ahora mismo en Amazon, aquí: Contagioso - https://amzn.to/2O9jhxl   Algunos de los enlaces y vídeos comentados en el episodio de hoy: BlendTec y sus demos de Will It Blend?: https://www.youtube.com/watch?v=3OmpnfL5PCw La "otra versión" del anuncio de Marlboro: http://nelsdrums.com/portfolio/wp-content/uploads/2008/11/emphysema-bulletin.jpg El anuncio de Google de una historia de amor mediante búsquedas: https://www.youtube.com/watch?v=nnsSUqgkDwU "United me rompió la guitarra!!": https://www.youtube.com/watch?v=5YGc4zOqozo Movember y dejarse el bigote los noviembres por una buena causa: https://ex.movember.com/es/ El Philly CheeseSteak más caro del mundo: https://www.thrillist.com/news/nation/barclay-prime-philly-cheesesteak-worlds-most-expensive   Y en esta página encuentras las notas del episodio de hoy: https://librosparaemprendedores.net/092  ________ Episodio patrocinado por Instituto de Emprendedores: Conoce el Plan Midas, 5 fases y 10 pasos para pasar de no tener ni siquiera una idea de negocio a tener una empresa de éxito, funcionando, generando ingresos y calidad de vida para ti y los tuyos. Enfócate en conseguir tus metas con una empresa que te proporcione los mejores resultados. El Instituto de Emprendedores te da el plan de ruta para alcanzarlo. Contenidos y coaching grupal con Luis Ramos, de Libros para Emprendedores. Consigue tus metas, ¡AHORA!  ________ ¿Necesitas un hosting de garantías para tu página web? ¿Rápido y con el mejor servicio al cliente? En Libros para Emprendedores utilizamos Siteground, porque nos da flexibilidad, rapidez en el servidor y rapidez en el servicio. Habiendo probado muuuuchas otras opciones, nos quedamos con Siteground, porque por muy poco más, obtienes mucha más calidad y tranquilidad. Haz click aquí para obtener un 60% de descuento al contratar tu servidor Siteground: https://librosparaemprendedores.net/siteground   _______________   Esta es nuestra página oficial de Facebook: http://librosparaemprendedores.net/facebook   Además, recuerda que puedes suscribirte al podcast en: - Nuestra página: http://librosparaemprendedores.net/feed/podcast - iTunes: https://itunes.apple.com/mx/podcast/libros-para-emprendedores/id1076142249?l=es - Youtube: http://www.youtube.com/c/LibrosparaemprendedoresNet - Spotify: https://open.spotify.com/show/0qXuVDCYF8HvkEynJwHULb - iVoox: http://www.ivoox.com/ajx-suscribirse_jh_266011_1.html - Spreaker: http://www.spreaker.com/user/8567017/episodes/feed - Stitcher: http://www.stitcher.com/s?fid=81214   y seguirnos en Twitter ( https://twitter.com/EmprendeLibros ) y en Facebook ( https://www.facebook.com/EmprendeLibros/ ).

Guest Bio:CEO and Founder of Utah based company, Blendtec Tom Dickson has found himself as one of the most known entrepreneurs in the country. Tom has taken his mastermind of innovation and marketing to grow not only his businesses into extreme heights but also his personal Brand. He has been featured on shows like Jay Leno's Tonight Show, The Today's Thanksgiving Special, and Martha Stewart. He is also well known for his hit marketing videos "Will It Blend" which has a total of over 25 Million Watched Viewers. Tom is the complete mastermind of "Will it Blend" and Inventor and founder of Blendtec and its line of blenders, mills, and mixers. Fabricated the first motion sickness patch (1971). Invented the first high-speed grain mill (1978). Specialties: Product innovation, speaking on Will it Blend, social media, and viral marketing.

Planned Topics include: What Is North Korea Doing?, Gabe Has A Problem, & I Would Walk 500 Miles or Kilometers? Actual Topics are: This Is America, Will It Blend?, & We Really Need a Sign-Off. Rate us on iTunes here Also get featured on next week's show like Gabe! Submit your problems to be solved … Read More Read More

Hakuro Matsuda さんをゲストに迎えて、iPhone X, Google Pixel 2, Razer Phone, Kindle Oasis などについて話しました。 Show Notes Discord WebRTC Opus Codec バイリンガルニュース 特別編 #BN288 iPhone X - Apple iPhone 8 sales may be even worse than we thought iPhone X Teardown - iFixit Apple's New A11 Bionic Packs One Hell of a Wallop Will It Blend? The iPhone X’s notch is basically a Kinect The iPhone X's Face ID can be fooled by identical twins Apple fired an iPhone X engineer over his daughter's viral video Broadcom bids $103 billion for Qualcomm, open to going hostile Imagination Technologies deal ends run as UK’s bright spark KDDI田中社長が語る「iPhone 8／8 Plus／X」 Rebuild: 193: Winter Is Coming (gfx) How big of a problem is the Pixel 2 XL's screen, really? Apple reminds iPhone X owners they're using an OLED display Here’s how the Google Pixel 2 fights OLED burn in on its always-on display Project Fi Ting Google Pixel 2 XL Teardown - iFixit Pixel Visual Core: image processing and machine learning on Pixel 2 New video explains how Google built the Pixel 2’s camera Google CEO makes fixing hamburger emoji his top priority Google serves employees a real version of Android's burger emoji Razer Phone Project Treble Intel Coffee Lake Core i7-8700K Amazon | Kindle Oasis alanreid/bravia: Control your Sony Bravia TV using nodejs Adobe MAX 2017: Jason Levine Fastly Yamagoya Meetup 2017 Microservices on Fastly

Get ready for an extreme viral video case study! Tom Dickson is an engineer who founded BlendTec, a US-based company manufacturing top quality kitchen blenders. He's also the star of the viral video series Will It Blend, in which he used extreme product demonstration to sell his wares. And when I say extreme, I mean EXTREME!  I'm ADHD and I'm dyslexic. I can hardly read and I've got a goofy mind. And it's an absolute blessing, because I see things and solutions like no one else in the world sees them! Just looking at a problem … I have this vision that enables me to look way outside the box.” - Tom Dickson, BlendTec There's loads more tips and insights just like this that will help you build that beautiful business of yours into the empire it deserves to be. Hit the PLAY button or subscribe free to hear the full interview. You'll also find the full interview transcription below. If you have questions about marketing an everyday product or service then you'll get the answers in this interview: How do I make my product interesting? How do I think more creatively? How do I create a viral video? Why should I respect marketing? How did Will It Blend viral videos come about? What if I have a learning disorder? Will that stop me? Tom Dickson is the founder, CEO and boss of blender manufacturing business, BlendTec. He is also the frontman of the hugely popular viral video series called Will It Blend. He's appeared on numerous national TV talk shows including NBC's Today Show and Jay Leno's show. He's a grandfather to 35 kids, and is an Engineer by trade.   Here's what caught my attention from my chat with Will It Blend star Tom Dickson: There's no such thing as a boring product or service. All too often, I hear business owners whinging that it's hard to market what they sell because it's boring. Accountants, are you listening?! If that's you, then spend some quality time brainstorming with your team about how to inject some excitement into your business. I love the idea of having a desk with glass on top where Tom's engineers scrawl ideas and build on each other's thinking. I use a whiteboard for this exact thing, and couldn't live without it. Doing something extreme or out-of-the-box will get you noticed, and create what I call a hook for you to build your brand from. As Tom quoted, his Will It Blend videos were ranked by Ad Age as the #1 viral marketing videos in the world, plus BlendTec is a case study in 38 business books around the world.   But the marketing gold doesn't stop there, in this episode you'll also discover: I'll show you how to get your first 153 email subscribers. And we go back into the vault, revisiting a chat I had with a woman who's built a very successful retail business thanks to big boobs!   Other resources mentioned: The Top 10 Will It Blend videos of all time Will It Blend on Wikipedia Interview with Brava Woman's Maxine Windram Interviews I've done with other viral video creators: Squatty Potty First Kiss Shark attack viral video   Please support these businesses who make this show possible: DesignCrowd is the world's #1 custom design marketplace where, with access to 550,000 designers, you'll get the perfect design every time. Get $100 off at DesignCrowd.com/Timbo And you gotta love it when your business expenses reward you! When you apply for an American Express Business Explorer Credit Card by November 30, and spend $3,000 in the first three months from the Card approval date, you'll receive a bonus one hundred thousand Membership Rewards Points. Search Amex Business to find out how. New American Express Card Members only. Terms and Conditions Apply. I always wanted to do that! If some thing in this episode of Australia's favourite marketing podcast peaked your interest, then let me know by leaving a comment below. May your marketing be the best marketing. See omnystudio.com/listener for privacy information.

Tom Dickson is the star of the most famous series of viral marketing videos ever. He is also the founder and CEO of the company Blendtec, which makes the blenders that his crazy videos are intended to sell. In this wonderful fireside chat, Tom takes us deep inside the Will It Blend tent, explaining where the idea came from, how it's had a dramatic impact on sales (it increased sales 1,000% from the first video!), how they make the videos and so much more. This is a wonderful story of a big idea and marketing courage that continues to result in a big pay off. Enjoy! The post #114 Will It Blend? That is the question! appeared first on Small Business Big Marketing. See omnystudio.com/listener for privacy information.

Listener questions are the focus of today's show. So, we go head to head shedding our marketing spotlight on such curlies as How do we define marketing?; What are the options to cold calling?; How would seeding work for a helicopter company?; and Is social media for B2B businesses? PLUS we chew it over about Foursquare. Give you the heads-up on Google Places. Share a ripper new Twitter application for Bakers (yes, Bakers!). And reveal a great viral example of an offline brand mastering the online world. All this plus so much more in Small Business Big Marketing. Links from today's show: The Small Business Big Marketing Intensive (Book now before it's too late!) Will It Blend? FourSquare BakerTweet Google Places Hootsuite 52 Free Marketing Ideas [fblike layout_style='button_count' show_faces='false' verb='like' font='arial' color_scheme='light'] The post SBBM #26: It's a listener love-in! appeared first on Small Business Big Marketing. See omnystudio.com/listener for privacy information.

Will It Blend?Iwanchu - BrooksSum (Original Mix) - SISI am Plankton (Pezzner Mix 20) - Mike MondayLegacy (Feat. Derrick Carter) - YousefClown - Style Of EyeWhat Is Guru (Riva Starr Remix) - Renaissance ManFoxxy (Original Mix) - Sebastien LegerCongaloid - SoloKalahari (San Wedding mix) - Tom Middleton

Your business is in trouble. I mean it. You don't have a blog and your competition is passing you up. Or you have a blog but it hasn't been updated in months and it is starting to look like an abandoned old house on the edge of a bad neighborhood. Your problem? You need to begin to think past the 30 sec ad mentality. The foolish notion that you can create a 30 second TV spot or newspaper ad and gain a flood of new customers is dead. Yeah it still works. But that's like telling everyone at the turn of the last century that the horse and buggy still works. Only fools stuck with making horse and buggies in the face of the automobile and its rise to prominence. Blogging, podcasting, internet, online marketing? Same thing. So should you abandon all forms of traditional advertising? No way. I'm just suggesting that you think beyond the 30 second ad. Of course TV isn't going anywhere and newspapers will always be around in spite of those who would argue this point. Treating the web as a distribution or broadcast platform is one of the biggest mistakes people make online with blogs, podcasts, and other tools. We are all used to television, radio, and the newspaper as a one-way broadcast medium. Communications online work more like a telephone than a TV receiver. The web is a conversation medium not a broadcast medium. As you plan your business blog think about using it to start conversations. So let me give you a tip on content and what to write about. What is it about my product or service that people want to talk about? This is the big question. Ask yourself this and center your blog content around the answer. Your product or service should have some really great benefits and features. What are the benefits that people would share with their neighbors? Begin to write and talk about these to stir the conversation. The guys over at Will It Blend do this on video in a very funny way. I would recommend that you put at least 80% of your time into talking about the features that people find amazing about your product or service. Blogging about your best product and service benefits and inviting discussion can really pull in your business readers and help you create compelling content. So thinking past the 30 sec ad mentality means thinking as a conservationist not a broadcaster. Does it require hard work? You bet. But it is worth it because of the leverage your business will gain from customer feedback, insight, and participation. Stay tuned for future articles as we help break down ways to use online media to market your business. ABOUT FOLK MEDIA Folk Media is a new media studio that specializes in helping businesses produce, distribute, and promote online media like blogs, audio podcasts, video and Facebook fan pages that drive sales and promote business on the Internet. http://www.FolkMedia.org

In this episode of Live On Purpose Radio, Dr. Paul is joined by George Wright, the creator of the youtube phenomenon “Will It Blend?”  George has become a thought leader in the industry of social...

Friday Night Live Episode 23 for 11/22/08 Top 10 Box Offices Movies 1. Quantum of Solace making $70 Million 2. Madagascar: Escape 2 Africa 3. Role Models 4. High School Musical 3 5. Changeling 6. Zack and Miri 7. Soul Men 8. The Secret Life of Bees 9. Saw V 10. Beverly Hills Chihuahua Laura Ashley's Television News A Very Colbert Christmas premieres Sunday Nov.23 @ 10PM on Comedy Central. Even if it's only thanksgiving, Stephen Colbert kicks off the holiday season with this Christmas special. An Old- Fashioned Thanksgiving premieres Saturday Nov.22 @ 9 PM on Hallmark. This is a TV movie set in the 19th century in New England. It follows a rich woman who is reunited with her poor daughter. Magic Gadget with Magic Matt Peanut MP3 Player - $20 for a 1GB - $30 for a 2GB Austin's Music Update: YouTube Live – Joe Satriani, Akon, Soulja Boy Tell'EM, Fred, Katy perry, Mythbusters, Esmee Denters, Will.I.Am, Michael Buckly, Chad Vader, Will It Blend, Lisa Nova, Bo Burnham, Sick puppies, Juan Mann, Brandon Hardesty, Jason Latimer, planet B-Boy, Mike Relm, William Sledd, Tay Zonday, Hammer, Fluntwo, Julia Nunes, Jon M Chi, The Spinto Band, Lisa Lavie, Katers17, and Beardyman will all be seen! Live on November 22, 2008 5 pm pacific and 8 pm eastern Laura Ashley's Celebrity News Ashlee Simpson had her baby Thursday night. It was a baby boy and they named it Bronx Mowgli Wentz. Nineteen year old Hayden just bought a 2.6 million dollar three- bedroom, three- bath house in Hollywood Hills and asked Milo to be her roomie! Janice Dikinson dislikes Tyra Banks. In a recent interview Janice said, "Tyra was last seen at a Mexican restaurant eating with her hands off of other people's plates," then she said, "I'm eating a chocolate bar now in honor of Tyra Bank's fat butt!" Mary-Kate Olsen has been doing very well. In January she only weighed 90 pounds, but now she weighs 110 pounds. I'm glad she is healthier now. Jessica and Justin are moving into a 10 million dollar luxury loft in New York City! Rumors are that they want to have children and raise a family there. The plain white ts are teaming with disney interactive studios Ultimate Band Game which is a game for the Nintindo Wii and the DS game systems. On the Wii version there are exlusive videos and an coustic performance of their single Natural Disaster. In the game the pwts are cartoons and it seems pretty cool. Again that game is called Ultimate Band. Current Billboard hot 100: 10. Jason Mraz – I'm Yours 9. Kanye West – Love Lockdown 8. Akon – Right Now (Na Na Na) 7. Britney Spears - Womanizer 6. Kevin Rudolf Featuring Lil Wayne – Let It Rock 5. pink – So What 4. Katy perry – Hot N cold 3. Beyonce – If I Were A Boy 2. T.I. - Whatever You Like 1.T.I. Featuring Rihanna – Live Your Life Austin's Website Pick – pandora.com