Podcasts about Coke

Market Proof Marketing · Ep 270: Imposter SyndromeKevin Oakley, Andrew Peek, and Julie Jarnagin play around with Chat GPT4, discuss the realities of imposter syndrome, different ways to approach organic content through the lens of Andrew's recent cruise experience, how builders can shift their marketing when needing to focus on presales, and the importance of trying new strategies and investing in your career. Story Time (15:47) Andrew just returned from a cruise and it had him thinking about the internet access, or lack thereof. Was it a conscious decision? Julie shares an experience with a builder who had to quickly shift gears from focusing on quick move-ins to presales. Kevin questions whether or not everyone hates the process of signing up to gain access to additional content and tools on a website, and what it tells us about consumers today. Kevin's in Guatemala this week, and previews his new gear he'll be testing out while there.News (43:15) Coke launches ‘Create Real Magic' AI art contest using GPT-4 and Dall-E 2 Adobe Unveils Firefly, a Family of new Creative Generative AIQuestions? Comments? Email show@doyouconvert.com or call 404-369-2595 and we'll address them on the next episode. More insights, discussions, and opportunities can be found at Do You Convert All Access or on the Market Proof Marketing Facebook group.Subscribe on iTunesFollow on SpotifyListen On StitcherA weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We're here to help you – not to sell you! The post Ep 270: Imposter Syndrome appeared first on Online Sales and Marketing for Home Builders - DYC.

In hour three, we somehow stumble into a debate about dogs and cats. Crowder claims he likes Pepsi more than Coke but Hoch refuses to believe it. Then, we get to the comments from Tracy McGrady last night on TNT regarding the Heat's roster and discuss whether the Heat would be willing to move on from their core of Butler, Bam and Herro. 

Andrea Sullivan is the Chief Marketing Officer for VaynerX, a dynamic media and communications company founded by Gary Vaynerchuk. VaynerX is the umbrella brand for nine companies in its portfolio – including Gallery Media Group, which produces The CMO Podcast. Andrea has worked on the VaynerX team for five years. A respected industry leader, she has served on the board of the Ad Council, the Ad Club of New York, the Miami Ad School, and the Creative Spirit. She is also a Professor of Branding at the School of Visual Arts in New York. Prior to her role at VaynerX, Andrea served as CMO of Interbrand and worked across Omnicom for over 15 years.In this episode, Andrea and Jim chat about why she loves working at VaynerX, how to build strong and healthy brands, and shares her experience dealing with and overcoming imposter syndrome.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The 16:9 PODCAST IS SPONSORED BY SCREENFEED – DIGITAL SIGNAGE CONTENT Brad Koerner is a Harvard-trained architect who has spent decades looking at how technology affects and defines built environments. He has a specific interest in technologies like lighting and digital displays. An American based now in beautiful Amsterdam, Koerner works with both end-users and technology companies. By his own admission, he's obsessed by the question of how digital and interactive technologies are starting to disrupt centuries-old thinking about architectural design. We met recently at Integrated Systems Europe, where he did a well-received talk on his ideas and observations. He later sent me the presentation deck, and it was pretty clear I needed to get him on this podcast. In our chat, we get into a whole bunch of things - but focus quite a bit on the terms immersive and experiential ... what they mean and how they get applied. Subscribe to this podcast: iTunes * Google Play * RSS TRANSCRIPT Brad, thank you for joining me from Amsterdam. Can you give me a background on what you do and what Koerner Design is all about? Brad Koerner: Yeah, thanks, Dave, for having me. It's really an honor. So Koerner Design is my own design firm, and I focus on the future of the built environment, iSPAN, architectural lighting, digital signage, and circular economy product design. What would be a typical engagement? If there is such a thing as typical.  Brad Koerner: A typical engagement for me is working with lighting design companies to create sustainable products. I've been engaged with a few digital signage and marketing firms looking at trends in digital media. I'm also working with DC Power folks, thinking about sort of infrastructure-level improvements that help lighting and digital signage. So a company would come to you saying, we are thinking about doing this, but we don't have our heads wrapped around how it would all come together?  Brad Koerner: Yeah I speak a lot. I talk about the future of the built environment through a variety of different channels, and a lot of people find inspiration in the pieces that I do. For example, I just spoke at Integrated Systems Europe on immersive digital environments, and an earlier presentation I gave was called “Every surface is a screen, now what?”  The year before that I presented at Integrated Systems Europe, also on DC Power Systems. These videos go out there and they get people really inspired. They start to see these industries in new ways. They look at their problems with a fresh mind, and they really want to engage them in an innovation process, right? A proper design-driven innovation process. So I help them do a future envisioning session: what are the trends, what are the options, what do they have? Then we turn that into a sort of proper wishlist of product concepts or new business concepts, and then we drive it into the roadmap where it's scoped and prioritized, and they focus on that.  I also then take it all the way out and help 'em with product marketing and marketing communications for those new launches. So they would come to you because you're not selling them anything other than your insight and expertise as opposed to trying to angle them toward how they're gonna use a fine-pitch LED wall?  Brad Koerner: Correct. I'm agnostic when it comes to all the technologies and equipment.  You talk in your presentations a lot about immersive digital experiences and I'm very curious about how you define immersive because I just wrote the other day about a company that described a billboard along a roadway as immersive, and I thought, boy, that's really stretching to call that immersive, but maybe I'm wrong. Brad Koerner: I think it's helpful for your audience to understand by background. I'm an architect. I have two degrees in architecture, and when I was young, I always wanted to be a Disney Imagineer as a kid, and that's what drove me into architecture, and then as a side interest, I took up theater lighting and stage set design. So I really think of immersive digital experiences from that sort of the architectural point of view where you are in physical places, you are surrounded by six surfaces and in today's world, all of those can become digital, they can become luminous, they can become a portal to the internet or to the digital world in some form or another. I've said this because I cross over between architectural lighting and digital signage a lot in my work.  Every pixel is a light source and every light source is a pixel in these modern building projects. And a lot of people still don't quite understand that concept yet. An immersive digital experience is becoming how you design an architectural space, and I think particularly a lot of architects and interior designers are really trailing behind the technology. They look at signage as a thing that's applied after the fact almost like a typical signage project, non-digital signage. They don't yet understand how to take everything they've been taught about architecture placemaking, creating thresholds, creating progression, creating a sense of space or wonder, efficiency or economy for working environments, or branded retail experience. They don't know how to take what they're so good at and apply digital to it and mix digital into that and use digital to create something really engaging placemaking. That's what I mean by immersive digital experiences.  You say they don't know how, but is it the case that they do want to? Brad Koerner: Some for sure, some absolutely not. I saw Michael Schneider from Gensler speak at the Integrated Systems Europe show a few years ago, and Gensler has a whole group now that's called the Digital Experience Design Group, and this is exactly what they're focused on. Gensler hired the Head of Imagineering at Disney. Brad Koerner: Bob Weiss, right? So they get it. For every Gensler, that's out there, There are a lot of architects that think of digital experience design as well, “Don't put a TV on my wall that's gonna show a Coke ad”, right? And they don't get it right. They still think of architecture as concrete and steel and glass and like Le Corbusier's famous quote, “It's the magnificent play of forms bathed in light”, and I've inverted that many times and I've spoken and I said you know what happens when the forms themselves emit light and they become digital, how are you gonna design that? How do you design the element of time?  And with the element of time, you get this sort of very active storytelling capacity within architectural placemaking. So it's no longer enough for you to design a wall and it just sits there forever. You have to think about how that wall will change over time, right? These sorts of cycles of time, whether it's days, weeks, seasons, hours, minutes, or whatever that is, that wall can change dynamically. So why will you change it? How will you use that for placemaking and creating engaging experiences? I don't think most traditionally educated architects and interior designers can really get their heads around that yet. Even lighting designers have this sort of classic preset scene notion when it comes to controls. They're struggling with getting their heads around digital media and that live data stream, live media, and sort of interactivity.  But you seem to be suggesting that this is a matter of time as opposed to maybe it'll happen because I keep writing and talking about how that time is coming fairly quickly when architects and people who design physical spaces are thinking about LED and projection and other technologies as design materials, as design considerations.  Brad Koerner: Yeah. I think it's inevitable. The best science fiction has shown this for decades now. It's shown this amazing potential world we can live in, both the positive and the dystopian use of it like Children of Men. I just spoke in Integrated Systems Europe and I started my presentation by saying, “The future is now!” You look at Blade Runner, you look at Minority Report, you look at Star Trek, and all of those things that everybody still thinks of as like out there decades away in the future, now in fact, is decades behind us, right? And people haven't admitted to where we are, right? The future is already here. It's just unevenly distributed and digital signage is definitely a world where that is super true, right? You go to the trade shows and a few years ago Sony had an 8k native-resolution digital wall that was eight meters wide and four meters tall, and it was hyperrealistic. That technology exists, but then you go to clients out there and you know they can't afford at any budget, anything, or they simply won't choose to do that, and I think it's inevitable. These architects that are afraid of it, I think what happens is somebody will put a digital sign in their space whether they like it or not for other reasons, and the worst-case scenario is it does become an ad, right? And that's not what they want in their space. So they better get their head around it and integrate it actively into their design concepts and really look at the poetics of it. How can they use simple things like beautiful motion graphics and beautiful textures? Just like an interior designer would make a material sample board, a swatch board, they need to think of the digital media like that. What is the sort of swatches of digital media that they're presenting to their clients when they're designing these grand lobbies or offices or retailers or whatever? I wonder though, with Gensler, they are an extremely well-established company with huge clients and everything else, and they work with Fortune 100s, fortune 500s, giant airports, and everything else. But there's a whole bunch of designers that are working with like a regional insurance company or something like that, and they're just saying, we get what you're saying, but our customers aren't gonna spend that money. They want a defined ROI. They don't want something that's just artistic and ethereal and vague in terms of what this does. Brad Koerner: I think you're talking about a couple of things, right? So first off, there's just cheap, right? You'll always have customers that can never be cheap enough, right? But you have to segment the market, right? There are always customers at the high end of the range that wants the newest, the coolest, the hottest things at the beginning of the cycle. I joke that it's the sort of corporate lobby art budget crowd that always seems to have the money to do those sorts of fanciful things. But the technology keeps plummeting in price, right? A lot of this technology was indeed available even 20 years ago, but it was at such a price point no one could afford it unless you're like U2 going on a concert tour with a LED screen with the width of a football field. They could afford it but no one else.  Or Comcast and their lobby because they were a cable company before streaming!  Brad Koerner: Yeah, the Comcast lobby, right? What is that already 15 years ago, right?  It's like I said, the future is here. It's just unevenly distributed. So the price points just keep coming down until they become more and more common. Could you have imagined even a decade ago that every little restaurant and coffee shop, and donut shop would have digital menu boards? It's amazing how fast that swept through the market, and right now we have these sorts of virtual production spaces, right? I think it was, what, just three years ago, the Mandalorian showed sort of the first instance of that, and there was that movie First Man Before, I think was the first that used an LED screen in camera on film. Now it's everywhere, right? Every studio around the world is installing these virtual production facilities within a year.  The accelerating rate of technological innovation is a term that's thrown around, and I don't think people understand what accelerating rate means. AI image generation six months ago exploded onto the scene, and now everyone is using it every designer is thinking about how it's gonna disrupt them, and every content producer is thinking about how they can suddenly reduce the cost of their content generation using this sort of AI image generation, or increase their margin. That was just six months ago, so I think with the technology becoming so cheap, it's low cost to visualize the concepts. It's such a low cost to design, commission, and program them. The hardware is continually plummeting in costs, so you to open up new opportunities, right? The menu boards in little mom-and-pop restaurants. There will always be the high end of the market going down into the middle end of the market, and they will use these, right? And they will have very smart design teams that come up with real ROI stories for why these things work, and it becomes fanciful and sci-fi today or yesterday, tomorrow just becomes normal and accepted. People don't even think about it anymore. The bottom end of the market will always be cheap. There'll always be people who can never save enough money or be stingy enough. That's in every market, right? Lighting, construction, you name it. It's always like that.   You're suggesting in your presentation that the digital and physical worlds are fusing in that with physical spaces being portals to a virtual world. I'm curious about what you mean by that, and maybe you can give me a couple of examples of how that's actually playing out. Brad Koerner: Let me go back to when I was in school. I have a Master's in Architecture from Harvard, and when I was there, I did a thesis titled ‘Active Object Surfaces and Zones' I looked at using physical interactive controls for retail displays and lighting, and this was in 1999. So I was a bit ahead of the scene on that one.  But in the early 200s, I believed that physical spaces would become the best interface to the internet which is, I know, a wild concept for many now. But you have to remember back then we were still using 20-inch Sony Trinitron screens were like the hot technology, and people were still using three-and-a-half-inch floppy discs and dial-up modems but the internet showed so much promise and there were a lot of designers doing really amazing websites and that was very spatial, right? And even just the notion of hypertext itself is very spatial.  So I kept imagining that physical spaces and using your body as the control and creating progression and threshold and a lot of the sort of architectural principles that you see in the internet experience could be combined. But then, in 2007, Steve Jobs launched the iPhone, and little black mirrors hijacked our internet experience, right? Now though, I think people are over that, and we're saturated with personal devices and little black mirrors everywhere, the retailers are finally waking up to say, Hey, we need that digital in our physical experience, and so are the hospitality providers and healthcare providers. And they're starting to think, wait for a second, now we can tie all this digital data o tour spaces, right? And we can take all these great media that we have on our little black mirrors, and we can put it into our physical spaces. We can create these great experiences, and we can complete this cycle of gathering data from the real world, using it to drive great media content creation, live and interactivity and use it to drive behavior back in the real world, right? And it completes that virtuous cycle, and that's what I mean when I say architecture becomes a portal to the virtual world. A portal you can go back and forth between, right? The digital might come from into the space, and the spatial actions might drive digital data, right? Can you give me some examples of where you've seen this applied and you think it really works because I've walked into some spaces that retail spaces and other spaces that are called immersive and experiential and thought to myself, being an old fart, cranky and everything that that's nice, but I don't see the point of this and I sometimes struggle with how they're gonna see a return out of this?  Brad Koerner: Yeah, I haven't seen many. Long story short: I think you just have this great divide where you have, for example, a lot of startups doing smart buildings, right? And they're deploying all these sensors, and they're gathering up all this data, but then they don't return that data back to the spaces. The data does very little to act on the physical space. Then you have all this great media content that's out there and you'll throw up media content on these screens, and it's not tied to anything that's happening in the space, right? So it has no recognition of if somebody's even looking at it or not, much more if that person is gazing at it or wanting to engage it. There's been a lot of crazy stuff. There's indoor GPS positioning using lighting systems and apps. That was a flop. People have tried to tie app experiences into the real world. Not a lot of that has any real success story. You see a lot of these sorts of art-driven installations where I call it the be in Me and My Shadow problem. You can put a stereo vision camera system in space and track people exactly, but then, all they do is show the person's presence on some huge digital wall, and it's like me in my shadow, and there's no other point to it, so you have to think about why you need interaction in a space, right? I say for lighting and digital media, you can deliver the right light or the right content at the right place at the right time. You can use it to create really memorable human experiences, or you can use it to drive action, right? And those are areas that are not well explored yet, right? You don't have a lot of good designers out there connecting all of those systems together to create genuinely good experiences.  I actually worked with a startup called Digi Valet that makes a hotel room control system for luxury hotel rooms. So they make an app that sits on an iPad, but the other half of their system is this black box that interfaces with every physical control system in a modern hotel room like the thermostat, the blinds, the lighting, the media, everything that's Bluetooth, the Bluetooth controlled faucet on the bathtub, the Bluetooth coffee maker, the Bluetooth perfume/scent sprayer, and all that stuff. And it was great because they asked me to help them. This had a lot of customers, these hotel chains wanted to develop a brand of digital media and lighting experiences as part of this iPad app, right? And it was a fascinating way to think about it. So you're in this hotel room, and you click, I want to watch a movie. It immediately says on your iPad, okay, can we set the cinema lighting? Yes. Can we lower the blinds? Yes. Would you like us to order you champagne and popcorn? Yes.  It totally changes the way you think of the room, right? You don't have lighting control pads and blinds, and you don't have to find the remote control for the TV. It's all about having this really smart butler that just knows what to do when you want to watch a movie.  So if you're a frequent flier or whatever, you travel between different Marriotts, and you use your loyalty card, and it just sets it up in your room. So you don't even do anything; that's your configuration.  Brad Koerner: That's the next level, right? That's future beyond that when you can add in the CRM systems on top of that so it remembers your preferences. Then the next level beyond that is there's almost this genie-like ability where they begin to understand your desires so well that they can start  to add magic to your experience that you are not even expecting or the hotel can't do it at scale, right? I just think that's fascinating, like how could you take those principles of experience design and apply them into high-end retail or high-end healthcare, or even just a commercial office environment, right? It's a beautiful UX/UI experience in a space. We desperately need to see more intelligence and creativity around using digital in physical spaces.  Yeah, I wanted to ask about the discipline that needs to be enforced at the start of these things. When I've done consulting in my dark past, I would try to ensure the first question out of my mouth that I would throw at the customer or a client was: why are you doing this? What do you want to see out of it? And so on.  Is that the sort of thing that needs to be addressed super early so that it's not just, “We've seen these big video walls and other lobbies, we want one too.”  Brad Koerner: Usually, the first question I ask is, what's your budget? But that doesn't work too well. Can you afford me?  Brad Koerner: It's both of those, right? It's what's your budget and why? I think that, first off, many of these companies have a lot more budgets if they want. They just don't want to at first, they don't understand what is possible, they don't understand what it would cost, and they don't understand the ROI on that investment. So it's a real uphill battle, and that tail is as old as time, that's an architect preaching an upgraded finish on the oak panels, or that's a lighting designer preaching adding dimming into the system. It's always like that in these construction projects, and you are right, about the why, you can have all this technology in the world, right? Anything you can dream, you can do, right? So technology is not the limiting factor. It's imagination, right? Imagination is the limiting factor and thinking is almost like a movie director or the early stages of any media content where you have to think in storyboards, right? You have to think in moments of time. You have to think about their journey, what's the user journey, and what's the user experience, right? If you've seen any of these big design firms, they map user journeys, right? Throughout the omnichannel retail experience, they create these huge flow charts that take up a whole wall. You have to think about that in physical places now. So if you're walking into the shopping mall, do you put signage at the door's threshold? Classically, in retail design, you don't put anything really important at the threshold of the door because you need a sort of decompression zone where people charge into a space. Then they slow down, and then they look around, right?  There's just a lot of classic common sense design stuff that is not being employed in digital signage, particularly in any interactivity, right? You need these new combinations of skill sets that just don't exist yet. You almost need to take a game designer with a world-class architect and make them work together and see what happens, right? You need to take a Hollywood storyboard artist and combine them with a technologist and make them work together and see what happens., and that's what's missing right now from all of this, and I think you have companies like Moment Factory and Gensler and some out there are on that bleeding edge that they are trying to do that. Here in Amsterdam, there's Purple Storytelling, and there are lots of little groups that see the future that they struggle with, right? I think they struggle to see, and get the clients to understand the potential. I think things like Unreal Engine and live rendering and that sort of starting with a game engine, which is so powerful with live rendering, is going to make visualizing these scenarios so much faster, so much more profound, instead of starting with a classic architectural sketch, and then you went to an architectural photorealistic rendering, but it didn't move. Now architects are using things like Unreal Engine to make these animations, particularly in the luxury real estate marketing firm. Have you ever seen what some of these high-end luxury real estate developments are doing for their marketing? It's unreal. It's Hollywood-grade special effects from just 10 years ago, and they're using it just to sell condos.  You start to take the power of that, and you add it into very specific segments. So, retailers, have their very specific sort of customer flows, customer journeys, and ROI expectations, and hospitality operators have their very specific desires, healthcare facilities, have very different customer journeys. With Unreal Engine, you can now tie together these professions. It's the first time in my career that I've seen this flow complete, that you can use architectural models in BIM in Unreal Engine, and you can show these scenarios. You can animate them, you can set up the interactivity, right? Cuz it's a game engine at heart, and then you can use that for commissioning these systems. I think that will be the next step in all of this.  But are people like architects and those who design physical spaces, are they conditioned and trained and understanding about the ROI needs of their clients? Is that something they've always had to address, or is this new because of this more mysterious ROI that you would see out of an immersive space?  Brad Koerner: It's a great question. I don't think they are. I have two degrees in architecture. I was never trained to think of a business scenario. Again, it's combining different skill sets, right? It's almost like you need to combine an architect with an MBA and think about why, what's the point? It's a real challenge, right? Obviously, if you're a high-end real estate developer and you're doing luxury condos, you know that if you add marble to the lobby, you're going to get a certain ROI. You might not have it calculated, but you understand your customers, and you understand it's going to help with sales. You understand that it's worth it, right? You can't just put chipboard and cheap carpet in, you have gotta do the upgraded finishes, but you also know where not to spend the money, and you know where it's not going to get return value to you. And there's an intuitive aspect to that you can never just set up in a spreadsheet, and $5,223.32 will be your ROI in 32 days. You'll never get that precise, and that's why you need a creative mind and a business mind, and they need to come together to figure these things out, but it will happen, right? If you create a great experience for a hospitality provider, right? They'll know it. They'll know it from the customer feedback, reviews, and qualitative comments on that, right? And eventually, that drives revenue for them. But those sort of attribution problems for ROI is vexing in every industry. Marketing goes through this all the time, but it will happen more and more in physical placemaking with these systems, and I think it's a skill. Again, people have to get good at this. It doesn't exist now, and it's tricky because it combines several skill sets that have never worked together in the past and you have to fuse them to sort these things.  Yeah, I listened to a panel at Digital Signage Experience, and I believe it was somebody from Moment Factory who was saying that in terms of a return, they're now starting to hear from the HR departments of companies who are saying that having an experiential aspect to their lobby and their overall space is incredibly important in terms of recruitment and retainment of employees these days that particularly in technology jobs where you may have several choices as to who you're going to work for, what that space looks like and how you feel in it matters. Brad Koerner: Yeah. It's like in the commercial office section, right? I forget the exact numbers, but it's $3 a square foot, $30 a square foot, and $300 a square foot, right? Three bucks are your cost of energy, and 300 is your cost of salary, right? So should you focus on saving a few pennies of energy, or should you focus on saving hundreds of dollars of efficiency for your employees and salaries? That's just the concept that has to be employed everywhere. There's this sort of scale of effect that is critical to ROI. Understanding that is often siloed, right? You get a salesperson running in with some smart building system. They're talking about saving energy because we'll turn all the lights off more. And they don't understand that will create a lousy experience for the workers, right? And it will really damage the effectiveness of the workers and retention and all that, right? Same thing with digital signage, anything, right? If you put a big LED wall into a commercial office, will you just put a waterfall on it? Is that going to help make your employees happy? Maybe, maybe it's as dumb as that. But could you do something more sophisticated with it? Could you recognize employee accomplishments live? Could you show employee performance live depending on what your business or industry is, do you give people a pat on the back instantaneously? There are so many scenarios that could be developed around these technologies when, again, when the surfaces you're surrounded by become digital. You need to think about what they do, how they react to you, and how people react to those surfaces.? What is that cycle of action-reaction?  It sounds like you're saying there's more to this stuff than eye candy. Brad Koerner: Eye candy's great. I'm not going to argue against eye candy. There's a lot in this world that is just for eye candy's sake, and that makes a big difference, right? This is a classic design. This is architecture, this is interior design, this is a brand design, and retail design. Some of it is just eye candy, and people know how to justify that, right? That's a tale as old as time, right? It's making a statement. It's making a brand, culture, making, and experience. Why does Starbucks charge $8 for a coffee when they spend 50 cents on it? Because they've invested heavily in how their stores look, they feel and smell and sound, and there's just a lot of eye candy there, right? They consciously built all that so that they could charge that price premium. So yeah, it will just be eye candy for some of the digital stuff. I joke about the waterfalls, but can you beat the waterfall? In terms of your media content, it's mesmerizing, right? It's biomimetic, it makes you feel comfortable. I think humans have these deep-seated connections to natural effects. Maybe you just put a glorious force scene on your huge LED wall, and somehow the best thing you can show, right? I don't know. It could be as dumb as that. You have to test it.  I think the other thing people have to get savvy on is that you don't just build it and walk away. You have to build and operate it, and these teams that are developing these concepts will have to work with the operators, whoever it is to tweak it, right? To look at, we're going to make a whole bunch of assumptions, right? There are cycles of time, there's media content, there's interactivity, there are all these new things that people have to figure out. They can simulate it upfront. Nowadays, they can go into the virtual world during the construction project and get it mostly right or pretty close. But then, who will fine-tune that in the field over time or refresh it over time? Most people don't even think of the media budget. How many people forget about, oh wait, you mean we need a media budget for all these screens we've built? They can't even do that, and it's a long way before you're going to have clients actively spending the money to tweak this stuff and make sure it's optimal over time.  All right. Great conversation. I think we could have gone on for three hours, but gotta cut it off at some point. If people want to find out more about your company or perhaps bring you out to speak to their company or a conference, where do they find you online?  Brad Koerner: They can find me on LinkedIn just Brad Koerner or KoernerDesign.com.  All right. Thank you very much for spending some time with me. Brad Koerner: Great. Thanks, Dave.

On this week's episode of Inside Outside Innovation, we sit down with Tom Daly, founder of Relevant Ventures. Tom and I talk about the challenges big companies have when trying to navigate technology and market changes. And what you can do to avoid some of the common obstacles and barriers to innovation and transformation. Let's get started. Inside Outside Innovation is the podcast to help new innovators navigate what's next. Each week we'll give you a front row seat into what it takes to learn, grow, and thrive In today's world of accelerating change and uncertainty, join us as we explore, engage, and experiment with the best and the brightest, innovators, entrepreneurs, and pioneering businesses. It's time to get started.Interview Transcript  with Tom Daly, Founder of Relevant VenturesBrian Ardinger: Welcome to another episode of Inside Outside Innovation. I'm your host Brian Ardinger, and as always, we have another amazing guest. Today we have Tom Daly. He is the founder of Relevant Ventures. Welcome Tom. Tom Daly: Thank you very much, Brian. Pleasure to be here, speaking with you. Brian Ardinger: I'm excited to have you on the show. You have had a lot of experience in this innovation space. You worked with companies like UPS and ING and I think most recently, Coca-Cola and a lot of the innovation efforts around that world. So I am excited to have you on the show to talk about some of the new things you're doing and I think more importantly, some of the things you've learned over the years.Tom Daly: I started doing this work before people called it digital transformation or innovation. The Earth cooled, at about the same time I began getting my head around this. I'm an advertising guy to begin with, and I can't prove it, but I think I created the world's first dedicated 30 sec TV commercial to a website. UPS. In that process, I picked up some vocabulary and I learned some things about how websites, quote unquote work, so that when people started calling, you know, back in the mid-nineties wanting to talk to somebody about the web or the internet, the calls came to me. And it was during that process where I started to build new networks within UPS, learn about new things going on at UPS and discover some of the opportunities. It's been a while. Brian Ardinger: You talk a lot about this ability to turn big ships in small spaces. Talk a little bit about what that means to you and, and what the challenges really are for corporations in, in this whole innovation space. Tom Daly: The idea of turning big ships in small spaces actually goes back to my boss's boss at UPS who noticed I was toiling. UPS has a reputation as a conservative company. A little bit unfair, there's some truth to that, but not quite what people think.It's actually a very, very innovative company and has been for its entire history, but it is collaborative. There's a lot of debate and a lot of discussion. So getting new things done, driving new ideas that my boss to encourage me, you'll get there, Tom, but it's like turning a battleship in the Chattahoochee.So, I don't know where listeners are, but imagine a pretty darn small body of water and a really big ship that you're trying to turn. So, a lot of back and forth, a lot of kissing babies, shaking hands, and just getting, you know politics, but in a good positive way to kind of really understand interests and concerns and build a better program, a better idea.So that's the idea, and it was encouraging to me. So, this notion of turning big ships in small spaces, it seems to be, to the degree I have any superpowers, that's the one I'm able to kind of figure out how to help larger organizations figure out how to extract value from, you know, kind of what's coming up around the corner.Brian Ardinger: Obviously you've seen a lot of changes, whether they're technology changes or business model changes that have happened over the years. Where do companies typically run into the problems when they see something on the emerging horizon and they're saying, we've gotta do something about this. What goes through their mind and what can they do to better prepare for some of these drastic changes?Tom Daly: The thing companies can do to help themselves most be prepared for big ships in the world that we all live and compete in, is, you know, the twin keys of openness and acceptance. Being open to an idea is really important, but it is only half the battle. Being accepting of the implications of those ideas is really key and the classic example would be Kodak. You know, Kodak early in, open to the idea of digital photography. But equally unaccepting of its implications. So they didn't jump in, they didn't do the things they needed to do, and as a result, very different company Blockbuster would fit in that category.Certainly, they understood the implications of streaming technologies and the web and the ability to distribute content. Given the retail heavy business, the land heavy business, they just weren't accepting, or at least not accepting fast enough to be able to secure position in the next evolution of how people consumed content. So those two ideas, being open and accepting both in equal measures is critical to getting yourself in a good spot. Brian Ardinger: Well, you touched on an interesting point. You read about the stories of companies failing or being disrupted, and from the outside it looks like, well, they didn't pay attention, or they didn't know what was going on.But it seems like, from the stories and the people that I've talked to, it's not that they weren't aware of what was going on. Or the fact that it was going to have a major impact or that they should do something about it. It was more to that line of it, like you said, acceptance of, well, how do we actually do this knowing that we're going to have to change our business models, change the way we make money, change everything about what we currently do to make this radical shift. And it's that classic innovator's dilemma. Are you seeing that changing nowadays, now that people are kind of more familiar with the concept of this and, and as more and more changes hit corporations, so you're getting faster at having to adapt to this. Are you seeing the world changing or are you still seeing the same problems exist?Tom Daly: You know, anybody in this space, Brian, doing what I've been doing for as long as I've been doing it, you need to be an optimist. You need to believe that, you know it's all going to happen. That said, the conversations I'm having today in 2023 are pretty darn close to the conversations I was having in the middle, you know, of the nineties, right?So, whether it was the dawn of, you know, this graphical overlay on the internet, the web, and when browsers enabled, or the introduction of now advertising and marketing opportunities on the web, which didn't really happen at the beginning of the browser era, that followed a little bit later. Or the introduction of mobile phones and then smartphones and all the, it's the same conversations. And they all come from a place of gaps.I won't say a lack because in some places there is confidence and acceptance and alignment with what's going on. But it's not uniform within organizations. Right. Then there are pockets of people within departments, IT people, marketing people, salespeople. They see the same opportunities. But there are also folks who do not see the future in the same way. And that's where that acceptance problem comes in. So I ask questions, I do a little survey. And I ask people really fundamental questions, one of them having to do with innovation. Now, where do you put your company in terms of new technologies and how quickly they would be used. Like you see yourself among the first to use emerging technologies?I'm asked almost around 2000 people this question. And interestingly, overall, 16% of people would say, yes, our company is among the first. But if you drill down into that, you see CEOs of the C-suite at 36% believe they are the first to use technology, but only about 19% of VP and director level. So that gap needs to be studied.It could be that CEOs are both open and accepting, but just can't bring their organization along with them. And get people to the same head space. Or it could be that the, you know, VP director level folks see something different. We're not among the first, and it's this overconfidence among the C-suite, who happen to believe, but it may not be the reality of what you don't see it. What you're looking at C-Suite is really not what's going on. Regardless of how you interpret that gap, there is a gap. And understanding it, managing it, dissecting it, interrogating it is kind of what's really important. Brian Ardinger: You know, a lot of this change and the, the ability to accept change and, and adapt to it comes down to incentives. What are you seeing or what have you seen that's worked when it comes to incentivizing teams or even the C-Suite to put new things into place and to react and adapt to new changes? Tom Daly: It's going to happen; it's going to change. My technique, it may be more patient than others. I don't know how to make it go super-fast. I just know that lots of back and forth. You know, I think that the thing to do is demonstrate that this is real. I'll tell you an example, a little technique that I used back before the advent of mobile payments. Before people using their phone to buy things was really as prevalent as it is today. It was possible, but not a part of many people's experience.So, at the time I was at Coca-Cola, our products were sold in a lot of retail environment where these capabilities were being slowly introduced. But I was also working among a group of people, none of them are ignorant, they just didn't believe it was happening. I organized what I called a mobile payments safari.I got a local little tour bus. And planned out a route to Coca-Cola Company customers. Dunkin Donuts, local Burger Joint, Home Depot. All of these companies using Mobile payments in one way, shape, or form. And I made everybody kind of get the appropriate app, sign up for the appropriate services. They paid early days of Square. I didn't pay for this bus ride out of my own budget. I had each participant use Square to see how that worked. Took them to Dunkin Donuts to go get their coffee or Coke and donut. Talk to the counter, see customers, so on and so forth throughout the day. Now, by the end of the day, it wasn't Tom's opinion, my language I gave everybody the same inputs that I had. With the benefit of those same inputs. They reached the same output. They reached the same conclusion, alignment gaps closed. People started to realize, oh yeah, that's, it is happening in the world, you know where I live. Brian Ardinger: That's a great exercise, and I think more and more folks need to pay attention to that. You know, we talk a lot about the customer discovery process and that. Especially when we're working with startups, because at that early stage, they're trying to figure out who their customers are. Is their market and everything else. I think the challenge when you get to a kind of an established company is they think they know who their customers are or they, you know, read about it or hang out with the same competitors. And so, there's a natural tendency to think they know what's going on in the world and that ability to step outside the office and see what's really going on. And, you know, firsthand knowledge I think is so important for whether you're launching a new product or just trying to, like you said, understand a new technology set and how that's impacting or could impact your current business. Tom Daly: Brian, I think there's a lot to that and it's incredibly helpful, but the other thing that you need to be able to do is tell the stories around that and help people understand it in a way that's digestible. Before I organized this local payments safari, I circulated a couple of case studies, one of which super impactful I think you know, that again, back to a square example, the, Salvation Army, you know, that famous red kettle collecting coins around the holidays. There was a early and really interesting experiment where Salvation Army was using Square to accept payments. Why? Not because everybody was using their phone to buy stuff, but they were using credit cards. They were not using cash. So, they didn't have change in their pockets, and you know, felt bad in the Red Kettle. So, they said, well, we got to find a way to get some money. You know, the storytelling that I created was, you know that the coins that go on the kettle in December, are the coins that go on a vending machine in July.And if people don't have the money to put into that red kettle, they're going to be the same dilemma. And we just got to catch up with us. So, we have to find ways to remove that payment friction. Then I happen to be focused on mobile technology at the time. The point is the storytelling and finding ways to connect these trends and whether it's super easy. Nope, no language, no technical stuff. You didn't have to understand just, oh yeah, I get it. No coins. Brian Ardinger: So, I'd love your insight into how important it is to get buy-in across the organization, or how difficult is it for the average manager within a company to help push the transformation agenda forward. Versus having corporate buy-in and, and everybody aligned. Can you talk a little bit about what are the skill sets, tool sets, things that people need from a manager level to make this stuff happen? Tom Daly: I wish I had the one silver bullet to tell you some new blinding revelation. I don't. It's the usual suspects, Brian. You know, you need to be informed. You kind of need to know a little bit about how the watch is made. Not just sort of the superficial part of kind of what you saw. This, your technologist is probably more likely to understand a little bit of the underlying technology, but you may not have the language or experience or vocabulary to talk about how that interacts with people. If you're a marketing person, you probably have the skillset to talk about the stories and the like, but you don't have the technical knowledge. Whether you're coming at innovation, regardless of the perspective that you're coming at an innovation discussion or transformation discussion knowing both is important. You can't just kind of say, oh yeah, and well payments, you kind of have to know a little bit about how the watch is made. So certain amount of curiosity, critical, tenacity, perseverance. You know, we've captured my personal style, that big ship, small spaces constantly creeping towards the destination.Other people will have different styles at different techniques. But it is all captured by the same notion of perseverance, tenacity, persistence, et cetera, et cetera. So, no unique, I do have a couple of resources though that would be helpful for folks. You know, first thing folks might want to do is wherever they buy their books, great book written by a fellow named Kumar Metta, who wrote something called The Innovation Biome. And the Innovation Biome is a book capturing case studies from cultures of innovation, big companies. You know, Amazons of the world, Apples. What do they do culturally to enable these environments? You know, you'll use a reference, a culture will Yes, within Amazon. So it's not the manager's job to say no. Sort of the manager's job to say, okay, but yes, but let me help you get this through so you can get the information that you need.So, you know, I've worked with folks in the past, you know, who facilitate meetings that allow executives to get together, break out of the day-to-day. Some of the techniques we've already touched on, talk to customers, walk around where people are living and doing their day-to-day thing to see where your ideas fit. Where there are problems that you can solve. Simple stuff. But if you don't do it and you spend your time looking for that silver bullet, you're gonna miss it. Just do it. Brian Ardinger: Absolutely. The last topic I want to talk about is, obviously again, you've been in a lot of different industries and that. You pay attention to a lot of the trends that are going on. Obviously in the, in news this week, in, in the past few weeks, the whole AI movement and chat, GPT-4, and I'm, I'm talking to a lot of different companies saying hey we see this thing coming, we have no idea how to attack it or use it or whatever. What are you seeing when it comes to the AI trend and what is your input for helping companies try to navigate that early stage? Tom Daly: We would agree. A generative AI overall kind of a a big deal. Going be super transformative. This book that I mentioned, the Innovation Biome. The author Kumar Metta talks about the fallacy of the next big thing, and he picks apart you know, the first fallacy is that, you know, it's the next thing. So generative AI is here. But it's like day one, right? I mean, not literally, but you know, broadly speaking. So, what it will truly become, who knows, right? I mean, so don't get too fixated on it as a thing at this moment in time. Allowing yourself to just project forward and imagine scenarios down the road of what a future could look like, because eventually it will get there. Lots of folks you know, back in the day of 56 K modems. Nobody will ever buy you anything. Music won't ever happen. And this blockbuster streaming thing. Well, 56 became 124. 124 became EF whatever. And you know, here we are on our phones doing things that were unimaginable really not that long ago. Generative AI is only important if it turns into a billion-dollar idea for you.If you set that standard, you're going to miss it. Right. Think about small, quick little wins things that you can do today. Learn the technology. Introduce it into your organization. Become familiar with it, and don't worry about the long ball, right? Singles and doubles. Three yards caught. Where are your sports? Whatever you're thinking. Start with what you can do and don't despite what I just said about learning how the watch is made, you'll be overly focus on a specific thing, right? Chat Gpt, GPT-4, whatever it is, open up the aperture. Think more broadly about where these things, what's the real root essence of it? Not a specific manifestation of it. If you give yourself that latitude, it's important to you even if it only saves two seconds a day for somebody. If it saves two seconds for somebody, maybe it saves two seconds for everybody. A company that matters. It'll magnify itself if it's real.Brian Ardinger: I also find that you mentioned opening up the aperture, and I think a lot of times when I'm talking to C-suite folks or team leaders and that they oftentimes think that they have to have all the answers. And especially in larger organizations, you have a lot of people in the depths of the organization that I believe are curious and restless in and around these particular topics. And sometimes all it takes is opening that up and saying, hey, who else in the organization has access or information or insight or a desire to help us figure this kind of stuff out?And if you opened up the conversation, I think that sometimes takes the pressure off of the lead team to have to have all the answers or figure it out all themselves. I think what you'll find is there are people and pockets within the organization that can help you move faster if you just allow them to help you do that.Tom Daly: Brian, that's what I was trying to get to with the kissing babies and shaking hands and politics isn't a bad thing. It's not a bad word. It's people. It's sitting down, grab a cup of coffee with your colleagues, you know, share your idea. Why you might be enthusiastic or excited about a particular opportunity, but be open and, and listen when they tell you why that might work.Big organizations, a lot of specialized skills and capabilities and these are intricate machines built over a long time and my clever little idea looks like a bit of grit. No, it's just going to come up the work style. They'll do it. Tell me why. Partner? Why is it going to go up the works? That'll help me think about it more deeply.Come back to you and say, well, I think I've solved that problem. What's next? Oh, okay, you have. Good now. Hey, let's go rope in this other person. And then you just build that consensus. Now again, in smaller organization, that cycle goes faster. But the principles say if you just show up with an idea when you went home on Friday, we did it this way.Here we are Monday morning. We're doing it a totally different way. Gaps in alignment, confidence and trust are going to come back and bite you. My analogy is turning a big ship. That's the rocks. Those are the rocks that are going to sink you. You're going to get stuck. It's just a lot more work to get unstuck. And had you just charted the course a little bit more methodically?For more informationBrian Ardinger: Makes a lot of sense. Well, Tom, we live in fascinating times. I appreciate you coming on and, and sharing your thoughts and insights over the past couple decades of how to navigate this changing world that we're living in. If people want to find out more about yourself or about relevant ventures, what's the best way to do that?Tom Daly: Best way would be just to visit relevantventures.com website. Of course, you'll find me, you know, a couple of Slack channels here and there. You'll find me on LinkedIn. I am wide open to sharing these ideas. It's how I learn and how I get better. And I hope someone has an idea that they want to discuss, because I love to share what I've learned along the way.Brian Ardinger: Sounds great. Well, Tom, thanks for bringing on Inside Outside Innovation. Looking forward to continuing the conversation. Tom Daly: Thank you. Brian Ardinger: That's it for another episode of Inside Outside Innovation. If you want to learn more about our team, our content, our services, check out InsideOutside.io or follow us on Twitter @theIOpodcast or @Ardinger. Until next time, go out and innovate.FREE INNOVATION NEWSLETTER & TOOLSGet the latest episodes of the Inside Outside Innovation podcast, in addition to thought leadership in the form of blogs, innovation resources, videos, and invitations to exclusive events. SUBSCRIBE HEREYou can also search every Inside Outside Innovation Podcast by Topic and Company.  For more innovations resources, check out IO's Innovation Article Database, Innovation Tools Database, Innovation Book Database, and Innovation Video Database.  

We play a few rounds of 'Did It Happen On Jenny's Trip?' and some of these stories are insane, You Can't Make This Up, Dave's Dirt, & More!

We play a few rounds of 'Did It Happen On Jenny's Trip?' and some of these stories are insane, You Can't Make This Up, Dave's Dirt, & More!

RUNDOWN      At the top of the show, the guys chat about the madness of this year's tournament and if they enjoy the chaos. Next, Mitch and Hotshot discuss another deep run by Gonzaga still in pursuit of a championship and the excitement of opening day for M's fans on Thursday night. Five featured guests on the show starting with Jason Churchill and Joe Doyle for the Mariners No-Table followed by RJ Eskanos and Darren Brown for the Kraken No-Table and Brooklyn Hicks named Mr. Basketball in Washington. As always, the episode concludes with “Other Stuff” topics ranging from the secrets of McDonalds Coca-Cola, 50 Cent's latest lawsuit about his manhood, and the ongoing drama between Jane Fonda and JLo.     GUESTS      Jason Churchill | Prospect Insider Joe Doyle | Director, MLB Draft – ProspectsLive RJ Eskanos | Emerald City Hockey Darren Brown | Sound of Hockey Brooklyn Hicks | Mr. Basketball 2023 (Timberline HS) | UNLV commit TABLE OF CONTENTS      6:36 | Is the mixed bag representing the Final Four this year a fun story or better off when blue bloods are vying for the championship? 22:51 | How much credit does Mark Few deserve for bringing the Zags to another deep run in the tourney? 29:57 | Does the buzz for 2023 Mariners baseball rival the hype in 1996 and 2002 after two of the franchise's best seasons? 40:02 | GUEST: Jason and Joe are back for the last Mariners No-Table before Luis Castillo steps on the mound for opening day 2023. 1:12:25 | GUEST: The inaugural Kraken No-Table with RJ Eskanos and Darren Brown covers the roller-coaster ride this season as the team presses towards its first playoff appearance. 1:33:05 | GUEST: Mr. Basketball for the state of Washington Brooklyn Hicks shares the story of his high school career at Timberline High School and decision to play college hoops at UNLV. 1:50:27 | The “Other Stuff” segment features discussion about Coke at McDonalds, a legal battle involving rapper 50 Cent and his junk, and continued resentment between Jane Fonda and Jennifer Lopez. 

The cola giant's 1990 promotion goes south, fast. More Ghost Town: https://www.ghosttownpod.com Support the show: https://www.patreon.com/ghosttownpod (7 Day Free Trial!) Instagram: https;//www.instagram.com/ghosttownpod Sources: https://bit.ly/3JRSoNi Learn more about your ad choices. Visit podcastchoices.com/adchoices

Plus, clowns, Bad Bunny and a special Coke from Rosalia! Learn more about your ad choices. Visit megaphone.fm/adchoices

ON this week's episode, we review," Dig Out Your Soul" by Oasis. Our special guest this week is Eddy Cannistraci from the "Rock All Over You" podcast.  We also give you our tracks of the week which include, "Lemons Never Forget" by The Bee Gees, "House of the Rising Sun" by the Animals and "Even Better Than the Real Thing" by U2.  Coke is the real thing, do coke! #oasis #digoutyoursoul #britpop 

This week, the CEO of TikTok, Shou Zi Chew, testified before US lawmakers, putting himself in the line of fire over the platform's content moderation, data security, and links to the Chinese government. How did this Singaporean born and bred fare on the world stage? Closer to home, there was a big online hooha when a user on TikTok highlighted that a can of Coke has a better Nutri-Grade rating than a can of Milo. Is it true that Coke is healthier than Milo? Find us here! YLB Subreddit  YLB TikTok  YLB IG YLB YouTube Folklory If you're looking for a meaningful gift, we'd love to help you create a personal podcast for a loved one. Get started at Folklory.com! Singaporean TikTok CEO Grilled by US Congress TikTok hearing: CEO Shou Zi Chew testifies before US Congress amid looming ban – as it happened TikTok attacked for China ties as US lawmakers push for ban Key takeaways: TikTok CEO Shou Zi Chew testifies to US Congress | Business and Economy News TikTok hearing: CEO Shou Chew testifies before Congress for the first time | CNN Business The TikTok Hearing Revealed That Congress Is the Problem Kat Cammack Tears Into TikTok's CEO Over Violent Content And Data Security Is Coke Healthier Than Milo? S'pore TikToker surprised to see Coke got B Nutri-Grade rating, while Milo got D Nutri-Grade Beverage List.pdf The Nutri-Score (from Germany) One Shiok Comment Comment by iced_milo Comment by Leothu One Shiok Thing This Restaurant's Kitchen Is Run by Grandmothers from Around the World Exposing Scams on Joe Rogan | Coffeezilla YouTube Edited and mixed by Tristen Yeak

We're throwing down Thursday as we discuss why Carvana's earnings surprised the market yesterday. We're also talking about how more and more Dealers are using TikTok in their stores, as well as a new campaign by Coke that puts the power of the brand in consumers' hands by leveraging AI.  Yesterday, Carvana announced a much smaller core loss than most expected saying they are looking at a Q1 loss of $50-100 million. A year earlier the loss was $348m.  The announcement sent shares north to almost 30% before they came back down to close the day still up 12% The company credited the better than expected performance to aggressive cost cutting measures implemented over the past yearIn a regulatory filing, Carvana estimated Q1 sales will be between 76,000 and 79,000 units. Carvana sold 105,185 vehicles in the year-earlier period and it sold 86,977 in the Q4  2022.Carvana attributed the drop to higher interest rates, lower inventory size, lower advertising expenses and focus on its profitability initiatives.More and more Dealers and their employees are taking to Tiktok to pull the curtain back on the buying process and letting some secrets out in the process.Many of the most popular videos discuss hidden fees and explain how some dealers might use scarcity tactics to sell cars"TikTok has actually produced more sales, more calls, more immediate business than any of the others," said Jesse Cannon-Wallace, a salesperson at Mercedes Benz Atlanta Northeast in Duluth, Georgia, who has 121,100 TikTok followers.Tito Suave, a salesperson at Gettel Nissan in Sarasota, Florida with 548,300 TikTok followers, posts videos sharing word tracks some dealers use to try to pressure you into buying a car.In addition to the sharing, they also use the platform for walkarounds and educationsCoca-Cola has launched an AI platform, "Create Real Magic," which combines OpenAI's GPT-4 and DALL-E technologies that offers consumers in select markets access to Coke-branded elements for use in AI-powered art. The artists have the chance to submit work for digital billboards that could be featured in New York City and London. According to Coke "Create Real Magic" aims to democratize both Coke's brand iconography and "highest-profile advertising assets," with a focus on testing and scaling AI technology quickly.Get the Daily Push Back email at https://www.asotu.com/ JOIN the conversation on LinkedIn at: https://www.linkedin.com/company/asotu/ Read our most recent email at: https://www.asotu.com/media/push-back-email Share your positive dealer stories: https://www.asotu.com/positivity ASOTU Instagram: https://www.instagram.com/automotivestateoftheunion

Album 5 Track 9 - What's Poppin? March Madness, The Brand ViewBrand Nerds, it's March Madness...but has the NCA lost their "madness?" The guys are diving into the history of March Madness, the power of the uber-brands, and standing up for what you know is right for the company. Bringing stories from their time at Coke, laugh, and jew-els you can't wait to miss.  NOTES:Show Partner: SpecificityLearn More About SpecificityStay Up-To-Date on All Things Brands, Beats, & Bytes on SocialInstagram | Twitter

It seems like every business or corporation is in a race to see who can be the most "woke" but who would have ever thought that drug dealers would get in on the act?(Commercial at 13:09)To contact me:bobbycapucci@protonmail.comSource:https://nypost.com/2021/06/29/drug-dealers-trying-to-woo-eco-conscious-customers-with-woke-coke/

Melissa Waters is the Chief Marketing Officer of Upwork, the world's largest work marketplace. They connect businesses with independent talent – both freelance and full-time – in 180 countries. In 2022, Upwork's talent community earned $3.8 billion in categories including app design, consulting, accounting, and creative services. But it's not just small businesses that benefit from Upwork; 30% of the Fortune 500 also use Upwork's platform. Melissa has worked as Upwork's CMO for about 16 months. She previously worked for a Who's Who of category-building companies like Lyft, Pandora, and Hims & Hers. She also served as the Global VP of Marketing at the Meta-owned platform, Instagram.In this episode, Melissa explains why company culture should go beyond the "where" and how to keep people engaged in remote and hybrid environments. She and Jim also discuss the importance of empathetic leadership and why CMOs should have a GM mindset.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In 1985 Coca-Cola decided to rock the boat by changing the recipe for Coke and naming it New Coke. This infuriated the public and caused backlash so severe it forced the company to bring back the original recipe. Was this an ingenious idea to create brand loyalty? Was it to cover up the switch from sugar to high fructose corn syrup? How does Miranda July fit into all this? Listen to find out!Also Melissa remembers a commercial she did for a failed Microsoft phone. Webcrawlerspod@gmail.com626-604-6262Discord / Twitter / Instagram / Patreon / MerchSupport this show http://supporter.acast.com/webcrawlers. Hosted on Acast. See acast.com/privacy for more information.

John Follis is an award-winning advertising and marketing expert with 35 years of experience in the industry. He is a creative force, having worked on campaigns for major brands, started his own agency, and now works as a marketing therapist for small brands and entrepreneurs.As a Madison Ave ad man, John Follis, spent the first 7 years of his career getting fired and the next 25 getting famous. Despite his rough career start he eventually co-founded a Mad Ave agency that, in 3-years, became one of the most awarded agencies in the country. Relatedly, John was selected one of Madison Ave's "12 Best" by The NY Ad Club. John's high impact creative has helped sell everything from Coke to God and his high impact campaigns have been covered in The New York Times, Wall Street Journal, USA Today, Forbes, TIME, The Harvard Business Review, and a Prentice-Hall marketing textbook.In this episode, you will learn the following:1. How to stay relevant and adapt to a changing business landscape2. The importance of staying connected with trends and market research3. The power of referrals and how to build a successful business modelhttps://en.everybodywiki.com/John_FollisWe're happy you're here! Like the pod? Follow us on all socials at @amplifywithanika and @yourbrandamplified Leave a review on Apple Podcasts Visit our website Connect with us at anika@yourbrandamplified.com

HI Simple Squad it is TheMCZX here! It is a new episode of Simply Complicated where we do another round of am I the A-hole with the help of Reddit. O.D.D.I. took a nap and I am worried because...well look just listen to the episode! I hope you enjoy and on behalf of the boys, thank you for listening! Theme song By TheMCZX Check out his last project here https://mczerox.bandcamp.com/album/amateur Outro was "Designer Garments" by DVNEHPPY off of his 2019 Sublime - EP. Check out more of DVNEHPPY here https://linktr.ee/thedivinehippy  Check out the rest of the squad here!! https://linktr.ee/simplycomplicatedpodcast Please like, comment. share and subscribe!!! Give us some feedback we are always eager to listen! For any business inquiries, please send an email to ThisIsSimplyComplicated@gmail.com IF you would like to participate in the mailbag where we answer your questions, offer advice, or tell you if you are A-hole in your situation why don't you send an email to WhatsInOurSac@gmail.com ! The more questions we receive, the more mailbag episodes we can do!!  Stay Awesome and you'll hear from us soon!! Ta-Ra!

Meatball and Big Dipper are joined by 15 time Drag Race winner Biblegirl to talk about the genesis of Drag Queen Merch, get a quick Britney update, and analyze the future of queer entrepreneurship. Plus they learn what is or isn't Biblegirl-coded. And a special shoutout to Joyce for encouraging us all to ask life's most important question: “How are you going to make it work?” Listen to Sloppy Seconds Ad-Free AND One Day Early on MOM Plus Call us with your sex stories at 213-536-9180! Or e-mail us at sloppysecondspod@gmail.com FOLLOW SLOPPY SECONDS FOLLOW BIG DIPPER FOLLOW MEATBALL SLOPPY SECONDS IS A FOREVER DOG AND MOGULS OF MEDIA (M.O.M.) PODCAST Learn more about your ad choices. Visit megaphone.fm/adchoices

We are honored to introduce Mr. George Koch as our guest for Walk Among Heroes Podcast Episode 36.  Mr. Koch is our first guest who served as a U.S. Merchant Marine.  Born and raised in New York, Mr. Koch (pronounced ‘Coke') dropped out of high school in tenth grade to join the Merchant Marines.  At age 16 in September 1944, he reported to his first ship in New York Harbor.  He soon found himself sailing north on the Murmansk Run.  The Murmansk Run was a LONG, treacherous journey through German-controlled, Arctic frozen waters, from the United States to Russia, past Norway and through northern Europe.  At the time, the United States was manufacturing weapons and supplies to support our allies (Lend-Lease Program) including Russia, in their fight against Germany on the Eastern front.  Because Japan had the Pacific blockaded, we were forced to deliver supplies from the Atlantic north of Europe to the Russian port of Murmansk.  During the journey to Murmansk, Mr. Koch's ship was attacked by a German U-Boat and was nearly hit by a torpedo.  Other ships in his convoy were hit.  Upon arriving in Murmansk, Mr. Koch was able to visit the city, interact with Russian soldiers and local civilians, and became one of just a few U.S. soldiers who set foot on Russian soil during World War II.  In February 2021, Russia awarded Mr. Koch with the Medal of Ushakov, a rare military honor seldom awarded to anyone outside of Russia.  Today, Mr. Koch resides in Rotonda West, FL with his lovely wife of 75 years, Jean.  

Rum and Coke, Cuba Libre, Mentirita — there are many names to describe one of the world's most famous highballs, which shows that this drink means different things to different people. For today's guest, Kelvin Uffre, the combination of rum, lime, and coke holds immense power — the ability to transport him back to his youth. Kelvin is an award-winning bartender and works as the New York rep for Tequila Fortaleza. Listen on to discover three of his Cuba Libre recipes — and don't forget to like, review, and subscribe! Hosted on Acast. See acast.com/privacy for more information.

Michelangelo just can’t stop talking about Stephen King adaptations, so we are heading on over to the ‘Where Wolf? There Wolf.’ section of the video store to discuss 1985’s cult classic, SILVER BULLET. Can an innocent child convince his sister and uncle that there is a Werewolf devouring human flesh in Tarker’s Mills? Grab a Rheingold or Coke, and join us in the basement to find out. Listen anywhere you get podcasts and follow us on Instagram @thereturnslot_ofhorrorpod

Jocelyn Johnson is the Chief Marketing Officer of the Girl Scouts of the USA. Girl Scouts sell about 200 million boxes of cookies—nearly $800 million worth—during each cookie season. But there's so much more to Girl Scouts than just cookies. Started in 1912 with 18 girls in Savannah, Georgia, Girl Scouts is now the largest leadership organization for girls in the world, with 2.6 million girl and adult members worldwide. Some famous alumni include Serena Williams, Katie Couric, and Hillary Clinton.Jocelyn is a Girl Scout alum herself and has been the CMO of Girl Scouts since May 2021. In this role, she oversees GSUSA's internal and external marketing and communications efforts and plays a crucial role in telling a clear narrative to internal and external stakeholders. Before her role at Girl Scouts, Jocelyn spent 28 years in various roles at GE. In this episode, Jocelyn shares the "learn, earn, and return" philosophy her parents taught her and how she applies it to her personal and professional life. She emphasizes the importance of networking and talks to Jim about how she stayed inspired while working almost 30 years at GE.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Comedians Darren Carter and Mike Black talk Coke vs. Pepsi, having a positive attitude, Potatoes, McDonalds French Fries, Radio shows, and much much more!PLEASE SUBSCRIBE, Rate and Review to this podcast. THANK YOU!Keep moving forward and do something positive for yourself everyday.Thanks for watching my comedy clips, Pocket Party Podcast and Vlogs. Have a great day! Every time you tell someone about me, share a video, or click the "Like" button It helps.So THANK YOU!Have a great day and keep shining!

70% of people are unhappy at work and misery at work is expensive. Actively disengaged employees cost U.S. businesses $605B each year in lost productivity, retention, recruitment. Neil is the co-founder of LOCAL, where they help companies achieve lasting change by treating their employees as an audience worth winning. For the past 15-years, their clients include Google, McDonald's, P&G, Delta Airlines, Airbnb. Neil previously worked at Coca-Cola as the head of global digital strategy and was in charge of the digital program for the 2014 FIFA World Cup in Brazil and the creation of Coke's first internal creative group. He also has worked as a race car engineer for Benetton F1. Social Media Links: Website: https://www.localindustries.com/ Medium: https://medium.com/@LocalIndustries LinkedIn (Local): https://www.linkedin.com/company/local-industries/ LinkedIn (Personal): https://www.linkedin.com/in/neilrbedwell/ Twitter: https://twitter.com/insidelocal

Timecodes00:00 - Introduction04:20 - Headlines08:28 - Chubby Girl music video11:32 - Sharper18:45 - The Broken Table23:44 - Abhinandan and Rajyasree's favourite Holi songs26:57 - Todh music video31:56 - Gulmohar46:05 - Women's Day adsWhile discussing Abhinandan's appearance in Monsoon Wedding:Rajyasree: So I watched Monsoon Wedding. The last time I watched it was when it was released.Abhinandan: Did you pause in that scene where I'm asking for Bacardi and Coke?Rajyasree: You're not there.Abhinandan: Okay, fine. I'm not there.Rajyasree: No! On YouTube it's very difficult to go back.Abhinandan: So that means I'm not there.This and a whole lot of stuff awful and awesome as Abhinandan Sekhri and Rajyasree Sen review the movies Gulmohar and Sharper; the music videos Chubby Girl and Todh; and the Women's Day ads by Prega News and Tanishq.Write to us at newslaundry.com/podcast-letters. Hosted on Acast. See acast.com/privacy for more information.

This Episode has EVERYTHING!It's got:Jars of rainbows!Age differences can be fun!Foot taps = sexy bathroom encounters!Amy Sedaris night!Dave was a funeral director!  (WHAT??!!)Leonard's lack of poop! (UPDATE: He pooped on Saturday morning!!)Dave knows nothing about cash apps!Generational Karens!"Pump Up the Volume" kicks ass!Weird ice cream flavours!Delicious and disgusting Jelly Belly jelly beans!Beanboozled is gross!Snakes!Free Chicken Big Mac (it was gross)!Coke vs New Coke!Screw Diet Coke!Always pay the snake handler!Dave was a funeral director! (AGAIN??!!)Mummified Christmas ornaments!Hoarder homes and sewer gas!Hot lumber jack!Poison fish!New Fecal Flakes Cereal!Bobby's Bidets and Leslie's Linens!Nasty food!500,000 Hours of stupidity!The earth is a tad older than that...!Crunchy socks!Nose picking!Booger flavoured Jelly Belly jelly beans!Please share us with your friends!Episode Links (In Order):Anti-LGBTQ Tennessee Republican hits up twink on Instagram!Ronnie Vino - It's Friday Night!"Pump Up the Volume" Samantha Mathis' weird mouth acting!Hidden Valley Ranch ice cream!Always pay the snake handler! Woman finds mummified dead husband!Incredibly hot lumberjack!Penises are getting longer!Music Credit!Opening music graciously supplied by: https://audionautix.com/  Visit Our Patreon! Email Us Here: Disturbinglypragmatic@gmail.comWhere To Find Us!: Disturbingly Pragmatic Link Tree!

The 2023 season is here! Seth, Arianna, and Dan preview Saturday's season lid lifter in Birmingham. Will the Hounds play The post #47 – A Jazzed Up Rum and Coke appeared first on Beautiful Game Network.

While discussing Abhinandan's appearance in Monsoon Wedding:Rajyasree: So I watched Monsoon Wedding. The last time I watched it was when it was released.Abhinandan: Did you pause in that scene where I'm asking for Bacardi and Coke?Rajyasree: You're not there.Abhinandan: Okay, fine. I'm not there.Rajyasree: No! On YouTube it's very difficult to go back.Abhinandan: So that means I'm not there.This and a whole lot of stuff awful and awesome as Abhinandan Sekhri and Rajyasree Sen review the movies Gulmohar and Sharper; the music videos Chubby Girl and Todh; and the Women's Day ads by Prega News and Tanishq. Hosted on Acast. See acast.com/privacy for more information.

This is a LIVE replay of A Trauma Survivor Thriver's Podcast which aired Wednesday, March 8th, 2023 at 1130am ET on Fireside Chat.  Today's guest is Christine MacDonald, Author of the memoir, Face Value, From Stripper Pole to Baring My Soul.  Lorilee Binstock  00:00:38  Welcome. I'm Lorilee Binstock and this is A Trauma Survivor Thriver's Podcast. Thank you so much for joining me live on Fireside chat where you can be a part of the conversation as my virtual audience. I am your host glory been stock. Everyone has an opportunity to ask me or our guest questions by requesting to hop on stage or sending a message in the chat box. I will try to get to you, but I do ask that everyone be respectful. Today's guest is Christine Macdonald's author of the book Face Value: From Stripper Pole to Baring my Soul, which actually comes out two today, And you could actually, if you are interested that scrolling fortune cookie right there in the middle of your screen, that will take you to purchase her book. Christine, thank you so much for joining me today. Christine Macdonald  00:01:43  Oh, I'm so happy to be here. Can you hear me? Lorilee Binstock  00:01:45  I can hear you perfectly. Thank you so much. Christine Macdonald  00:01:48  Yeah. Thank you. Lorilee Binstock  00:01:49  So I I wanted to get to to it because I feel like there's so much to cover with your story. You have struggled a lot with trauma as a child, which eventually led you into the adulthood repayment industry. I just wanna to know if you could just share journey a little bit with us. Christine Macdonald  00:02:08  Oh, I'm happy too. And you're right. There's there's a whole bunch of... It's like wheel Fortune named named that trauma. But here's... But here's the thing. Don't we all have something in our lives? And, of course, it's not a contest. Right? So every single one of us, I'm of the belief that we're all in recovery from something. And, of course, more, Lorilee Binstock  00:02:20  Mhmm. Christine Macdonald  00:02:29  you know, there are some people who have a a harder journey, But, yes, I've had some several traumas as a child. It really just compounded my choices that I made as a young adult, so I started out the the trauma really started when I was at age thirteen, and I just just you know, thirteen is such a tender age as it is. Right? I mean, you're a freshman in high school and Lorilee Binstock  00:02:56  Hormones. Christine Macdonald  00:02:58  exact. And so all of a sudden, and I started noticing these big blood filled cysts all over my face, my chest, my back, Lorilee Binstock  00:03:06  Well. Christine Macdonald  00:03:07  And I didn't know what was going on. And I I just kept telling my mom. This is... I don't think this is normal ask me. And, you know, God loved my mom. She just was, like, hoping it would just go away. And it didn't. So we ended up meeting to see a doctor. It turns out my diagnosis was is very, very rare. It's called Acne Michelangelo. And basically, you're it's a very severe severe form of cystic acne where normal topical solutions that this is not part of the remedy for this case. So I started seeing the doctor, and but it was too late at that point. The scars were left, and long stars short, Lorilee Binstock  00:03:47  Mhmm. Christine Macdonald  00:03:49  you know, they called me Freddie Krueger in high school. They were mer, Lorilee Binstock  00:03:51  Yeah. Christine Macdonald  00:03:52  and it was just one of those things where my value was, you know, as all of ours, I think when they're at at that young and impression age, my value was just really predicated on how people thought of me. And so when people started calling me, you know, moon face, pizza face, Freddie Kruger, my self esteem just plummeted. Lorilee Binstock  00:04:13  Mhmm Christine Macdonald  00:04:13  And so on top of that, I I reached out to any substances like could fine. And it if it was the eighties. So, you know, cocaine was the glamour drug. And so that sort of just compounded the trauma with living with this disease all over my skin and my body. And then I was sexually abused at that same year at thirteen. But I was so warped with my thinking that I I really truly thought it meant I was pretty, Like, somebody Lorilee Binstock  00:04:43  Mhmm. Christine Macdonald  00:04:44  somebody taking my virginity, somebody was giving me attention sexually, even though my face was you know, covered in these blood filled says purple golf ball size that would break open in my sleep. Lorilee Binstock  00:04:57  Mhmm. Christine Macdonald  00:04:58  So it was just a whole little. I mean, it was definitely was definitely a lot, but it... It's interesting. I mean... And I think you can attest to this. When you suffer, it trauma and, you know, you can add to that verbal and physical abuse in the house. Lorilee Binstock  00:05:16  Yeah. Christine Macdonald  00:05:17  It's just it really it shapes your choices as a young adult, And that's where I fell into the stripping world because, you know, along the heels of being called Freddie Krueger, I was nineteen years old when I was asked to do a wet t contest. So I walked into this world in Waikiki key. Right, which is such a just position because it's like, Lorilee Binstock  00:05:37  Yeah Christine Macdonald  00:05:38  supposed to be paradise, and I'm I'm going through all this darkness, but I found my beauty onstage stage because I took somebody giving me a dollar bill is a validation that I was pretty much like this sexual abuse was validation that I was pretty. So that's sort of the journey, and that's what I talk about in the book. And really, it's about how I got out of it. How I pulled myself out of that world after Lorilee Binstock  00:05:52  Mhmm. Christine Macdonald  00:06:02  a near decade of trying to find myself worth. Very long winded did answer sure for the first question? Lorilee Binstock  00:06:07  No. No. It's great. You could keep going on. Christine Macdonald  00:06:10  Yeah. Lorilee Binstock  00:06:10  But I do... You know, it kids are horrible. Teenagers are can be so horrible. I remember as a in middle school. I I had horrible teeth, my teeth actually I had teeth growing behind my teeth because my mouth was so small and so crowded. And I remember the throwing, and I tell the story a lot. I remember throwing, like, an m and m and catching it in my mouth. And I guess my mouth was open and tilted back where everyone could see, like, another like, more teeth behind my regular teeth and they were... They they started calling me sharks teeth for the longest time. Christine Macdonald  00:06:41  Mhmm. Oh, and that's yeah. Lorilee Binstock  00:06:45  And that's really it's hard. It's hard because kids can be ruthless when it comes to to, you know, making fun of people because they're insecure too. Teenagers are very insecure people, Christine Macdonald  00:06:58  Mhmm. Mhmm. Lorilee Binstock  00:06:59  and they don't understand that, you know, the reason why they're making fun of other people can their own they have their own issues that they they're too scared to deal with. Christine Macdonald  00:07:09  So true. No true. Lorilee Binstock  00:07:09  But I... Yeah. I I find it interesting to but, you know, when you are sexually abused, did you... So you... Your you're thinking was work you mentioned. Christine Macdonald  00:07:20  Mhmm. Lorilee Binstock  00:07:20  But when did you realize that that was... That was wrong that that was that that was and that was Rape, I guess. Christine Macdonald  00:07:30  It was right. Yeah. Exactly. It's interesting that you say that because I'm talking years decades. I... First of all, I knew something wasn't right because After the incident, I thought he was my boyfriend. I honestly thought he was my boyfriend, which is very sad, but it's very telling of where my mind was at the time. So I became this little st in high school. And this dude was, you know, he was sixteen years old. I was thirteen, and it was just one of those things where I truly thought that Meant was pretty and that he was my boyfriend. So I got a clue pretty early on when the rumors started swirl. And quite honestly, it took me intensive therapy, and I was in my early forties. So that's a long time. Right? I was in my forties, and I finally was able to number one, forgive myself because I felt like, Lorilee Binstock  00:08:15  Yay. Christine Macdonald  00:08:23  I was very confused. I knew there was something not right about it, but I didn't wanna call it rape. And quite honestly, you know, Amy Schumer says this in her book, she talks about something very similar. She was passed out, she was taken advantage of without her consent. So when I share that with my therapist, I felt like, I wasn't... Like, I didn't qualify if that makes sense. You know what I mean? Like, when people when people think rates, they think it's a brutal attack and and all of these things, I I was passed out and I was thirteen, and I woke up, and Lorilee Binstock  00:08:48  Mhmm. Christine Macdonald  00:08:58  I didn't have anything on my bottoms, and it was a it was a beach penny pat camp. I mean, you can't get more hawaiian than that right? So let's could Pat camp. My bathing suit was rolled up in a ball. It had blood on it. So I knew something was up, but it took so long for me to really wrap my head around the fact that, yeah, It was great, and it's okay. Lorilee Binstock  00:09:14  Mhmm. Christine Macdonald  00:09:21  I mean, the rake wasn't okay, but it's okay that it happened. It wasn't my fault. Lorilee Binstock  00:09:23  Right. Christine Macdonald  00:09:27  So a lot of insight with sarah truly understand, and then also forgive myself and then forgive to forgive this person. Lorilee Binstock  00:09:33  Yeah. Christine Macdonald  00:09:36  You know, it it wasn't a violent attack, but it just definitely was something that changed the course of my life. Lorilee Binstock  00:09:43  So... And then when you went to, you said at nineteen, you're asked to do this. What t shirt contest. Christine Macdonald  00:09:49  Mhmm. Lorilee Binstock  00:09:50  And this was what was that feeling when you were asked? And when you eventually... You you did it. I'm assuming. Christine Macdonald  00:09:57  Yes. I did it. And, you know, it's interesting because I was with one of my girlfriends, and she's in the book prominently, And it's a funny funny way how we met, and I won't spoil it for you, But she she she was the other woman. I found her information and who I thought was my boyfriend, You can see the theme here. Lorilee Binstock  00:10:15  Yeah Christine Macdonald  00:10:15  Very toxic partner, he was ten years older than I was. He was a drug dealer. I mean, all sorts of bad news, which, of course, I was completely attracted to. Lorilee Binstock  00:10:25  yeah. Christine Macdonald  00:10:26  But I found this women's information in his things, and so I just picked up the phone and called her and said, look, I don't know if you know this. But I'm with this guy, and then she said, oh, oh my god. I had no idea anyway, Long story short her and I became girlfriends. She is be beautiful. And and, Lorilee Binstock  00:10:41  Mhmm. Christine Macdonald  00:10:44  you know, one of those Barbie doll looking girls that are just so natural, not like fake plaster Barbie, but I'm talking, like, the quintessential Christie brink over time. You know? Lorilee Binstock  00:10:54  Mhmm. Christine Macdonald  00:10:54  And so her and I work together on the beach And, you know, we were young. We had rock and bodies, but she was the... She was the beauty queen. Right? And I did not feel like, I was approached because of me. I was supposed to be... We were both approached because of her. And so she basically told the gentleman who was recruiting women for these what teacher contests. She'll... She says, I'll do it if my girlfriend can do it, and that that was me. She says she's a great answer. Which is true. So so the way that I felt when I was on that stage, and, of course, you know, substances were involved. So that's always something that I... Yeah. Exactly. Lorilee Binstock  00:11:32  Makes it easier. Christine Macdonald  00:11:35  The way I felt onstage stage with my big bond Jo Bush live nineteen eighty seven here in my gold eye shadow Lorilee Binstock  00:11:41  Mhmm. Christine Macdonald  00:11:41  for the fur for the first time ever. I felt beautiful. I felt like I was hiding in plain sight, meaning my face was exposed, but it was it was just covered in in all of this eighties hair. But truly, that dollar that people were giving me on stage was so validating and just a big, like, look at who's Freddie Krueger now? You know what I mean? Like, just three years just three years earlier, Lorilee Binstock  00:12:05  Yeah. Christine Macdonald  00:12:07  I was cutting school because I was so tormented. So I felt nothing but validation and power and beautiful. Lorilee Binstock  00:12:15  So and this was your par into into the adult entertainment world or how how did how did you start your career in that in adult entertainment. Christine Macdonald  00:12:27  Well, ironically, you know if I won the contest, which was Lorilee Binstock  00:12:31  Mhmm. Christine Macdonald  00:12:31  real, and I was offered a job at this chocolate bar now in Waikiki Key, back then I can't speak to the scene now, but that then the age where you could dis disprove. It was a top of bar was twenty one. So I bikini danced until I was twenty one. And by the time I you know, by the time I had my twenty first they. I was so with it. It was like, no big deal to take my top off. And then the next day, I had some customers say, well, now that you're twenty one, you could make make even more money if you go up the street to the nude bar. And so I was just full Throttle all the way through. You know? And I loved it. I loved every minute of it. Lorilee Binstock  00:13:15  Did you experience any trauma during your career as an an adult entertainer? Christine Macdonald  00:13:21  I did. I did and mostly drug related mostly with men And I would have to say, of course, I don't, you know, I don't subscribe to the the idea that I deserved it. But my choices were definitely a part of that. I chose very toxic partners, the drugs and all of that. So the trauma was sort of a revolving door, hamster wheel of you know, it's interesting the j where you feel so powerful and beautiful. But at the same time, you're you're... And for me personally, I can't speak to other dancers answers, but I felt beautiful and powerful, but it was stripping my beauty away little by little. If that makes sense. Lorilee Binstock  00:13:54  Mhmm. Did you think of that at the time though? Christine Macdonald  00:14:06  No. No. I I didn't. Only when I was writing my story, I was like, oh, man. I wanna give back a little girl hug. Lorilee Binstock  00:14:07  Right. Yeah. Oh, garrett. I mean, trauma really just builds on trauma. You're not healing it. Right? It's you know, it just... Like you said the substances is and Christine Macdonald  00:14:20  Exactly. Lorilee Binstock  00:14:23  the coping that you... And typically, it's mala until you realize it. When did you become aware? What when did you decide to get out of the adult entertainment industry? Christine Macdonald  00:14:36  Great question. I was in my late twenties, and you know, when you're in your you know, when you're facing the barrel of thirty, and you think you're getting so old. You're, like, oh my gosh. I'm gonna be thirty. Lorilee Binstock  00:14:48  Mhmm. Christine Macdonald  00:14:50  So I I I can't you know, I don't understand the lifeline of when people go to college. You know, the norm the people that do it the right way. Right? So here I am and my, my college really was the stripping years, And I recall being sober burnt out, and this is in the book. There's a chapter called voluntary termination that I'm very proud of, and it really goes and explains step by step how I came to the realization, and it was very, very quiet. It was very simple, And I was in the dressing room. I was twenty, I would say late twenties and I And I it was very heavy on my mind thinking. Oh my gosh. I'm am I gonna be a senior citizen on the poll? Because, of course, when you're thirty, you think you're a senior head. So I'm right. It's so I'm looking in mirror, and... And I'm using my foundation and I'm covering my skin and I'm, you know, I've always had this relationship with my skin Lorilee Binstock  00:15:37  No goodness. Christine Macdonald  00:15:48  where I have for decades try to pretend my scars did not exist. But now as I'm older, I embrace my scars because they're part of who I am and I always say your flaws are your flavor. So anything that you feel embarrassed about or that you've been teased about, those things make up who you are, they're part of your flavor. So Lorilee Binstock  00:16:10  Mhmm. Christine Macdonald  00:16:11  embrace them. But back then, I didn't... I wasn't there yet. So here I am in the dressing arm. Time of grows behind me the collected clerk of their heels, and the buzz you know, all the buzz of the girls. I don't know if you've been around a a bunch of high girls, but they're like, birds. A squat. You know, they're coffee. Lorilee Binstock  00:16:29  Oh my gosh. That's hilarious. Christine Macdonald  00:16:32  Yeah. And so they're like. So I'm I'm trying to focus on putting my makeup on. I'm kinda tuning out the girls behind me. I am really hung over as per usual. That was just another day ending and why. Right? So I'm putting my makeup on and something just hit me, and I thought, okay. And I'm looking in my eyes. I see no blue. It's all gray. And I saw myself, like, wow. You're almost thirty. What you gonna do with your life? You don't have a college education. Dropped out because you couldn't handle the hours because I was party girl. Right? And then at that very moment, when I connected with my eyes, I see a brand new girl who I've never seen before, come into the dressing room, and she was probably nineteen. Lorilee Binstock  00:17:19  Mhmm. Christine Macdonald  00:17:19  And I looked at her, and I saw myself in her, and I thought god, I wanna just hug her and tell her save your money. I'm not gonna judge you. I'm not gonna tell you not to do this, but I wanna tell you to save your money, stay off the drugs, have a good head on your shoulders, but I didn't. I stayed in my own lane, but just seeing that girl had me flashback of the near decade career that I had. And so without even realizing it, I started putting my makeup back in my bag and lift it up, sp my bounce over my shoulders, stood up and looked in the mirror and said out loud to myself, I think you're done. Lorilee Binstock  00:17:57  Oh, wow. Christine Macdonald  00:17:58  And that I just walked out and looks for a pay phone. There was no Internet herself the back. What's for a pay phone called my mom, who I was estranged with at the time. And god lover, she... I basically said what are you doing? And I was almost crying because I was so scared, and I did know what my life gonna be... But I, of course, wanted my mommy. Lorilee Binstock  00:18:20  Mhmm. Christine Macdonald  00:18:20  And so I called her up, and I said, what are you doing? And she I'm cooking dinner, Do you wanna come over? And I was so grateful for that because I did. I went over to her house, and my sister had just had a baby so she was holding her newborn. My mom was cooking spaghetti. So soon as a friend are open, I just... I was welcomed by that amazing smell of home. You know? Lorilee Binstock  00:18:42  Mhmm Christine Macdonald  00:18:42  And I remember looking at my sister, and I remember being at my mom's house and thinking, wow, Just an hour earlier, I was around naked. High girls talking. Like, you know what I mean? And I thought this is real life. This is what I want. And at that moment, I just asked my mom I need to move home. I need to save up money because I'm gonna get off this island and find a new life. Lorilee Binstock  00:19:04  Wow. Oh, so, you grew up in Hawaii until your moment not far from where you were were dancing. Christine Macdonald  00:19:07  Yes. Correct. Yeah. And then, unfortunately, she... I was such a nightmare addict that she... I mean, I I'm I'm not a parent. So I can't even imagine. She just... I I don't wanna say gave up, but she was just there was nothing she could do. There was no talking to me. She was just like, she's gonna need to find out on her own, Lorilee Binstock  00:19:27  Mhmm. Christine Macdonald  00:19:31  and she prayed that I would come around and, you know, I did, which is great. Lorilee Binstock  00:19:36  And so you found you decided, okay. I'm... That road is not for me anymore. What did you end up doing? Christine Macdonald  00:19:43  Mhmm. I sold all of my belongings. I made the very naive choice to leave the island, which I don't think is really... It was not a bad decision it's probably the best decision I ever made because I found myself really having to grow up. And and I was in my late twenties. So I always say I lost in a way, a decade of my life because I was using. And so I really left the island in mentally, like, eighteen years old, nineteen years old because I'd lost so much in my life, but I was in my late twenties, and I just knew that leaving was the best decision and finding new friends and just starting over. But then, you know, couple years later, I realized, oh, you can't run away from your addictions. So that was addressed as well, which is also in the book. But the best decision, the thing that really catapult my change was leaving the island and just shake it off those those friends that you thought were friends, but they were just your party friends. Lorilee Binstock  00:20:49  So how did you... How did you work with your addiction? When did you realize? Well, it sounds like you're were like, okay. I can't I can't escape this. How did you heal from it? Or how did you break the addiction or break any of these, you know, behavioral cycles? Or actually even Christine Macdonald  00:21:06  Mhmm. Lorilee Binstock  00:21:08  be beware of the the patterns. Christine Macdonald  00:21:10  Well, interesting question because I thought just leaving the island was enough. And I thought, oh, I'm such a rock. I could walk away from the Coke. I could walk away from the ecstasy and all those other things I was doing, and I was really sn about it to be honest with you I thought and they rehab. I'm good. I honestly did not think I was an addict until in my thirties, I had a relapse with prescription drugs, and that's a whole nother animal because in in an addicts mind, do you think Oh, this is from a doctor. I'm fine. And, of course, that doesn't... That's never the case. But Lorilee Binstock  00:21:44  Mhmm. Christine Macdonald  00:21:49  realizing that I was an attic, took be relaxing and being in a detox word for a week. And and really understanding after going to meetings and things like, oh, yeah. So my party self in my twenties never left. I just changed the scenery. Lorilee Binstock  00:22:05  Yep. Christine Macdonald  00:22:05  So getting real with yourself is not for the faint of heart. Right? You have to take responsibility for your choices, and Yeah. Once I... Once I realized that the two were not so different that my party self just manifested in other ways, and then I was able to do the do the work with therapy. Lorilee Binstock  00:22:28  Well so in that time, when you left this adult entertainment world, and you were finding yourself, what was happening with yourself worth? Did it make? Did it did you want to go back to the stripping? How did you manage dealing with that that feeling of finding yourself worth? And and and Christine Macdonald  00:22:53  Yeah. Lorilee Binstock  00:22:54  needing longing for that helpful. Christine Macdonald  00:22:57  Realizing that the real world wasn't gonna saves me and that the real world was actually a lot harder than I thought. How did I how did I manage for a long time? I didn't... I I still suffered low self steam and that manifested in every single choice of partner I ever dated, and I had a therapist what tell me? I had a therapist one. Lorilee Binstock  00:23:20  Mhmm. Christine Macdonald  00:23:24  If you cut off all the heads of everyone you've ever dated, and I said, let's take a moment to just visualize that because I gotta I kinda like that. But when when this therapist said that to me, she says, they're interchangeable. Lorilee Binstock  00:23:30  Yeah Christine Macdonald  00:23:37  You you pick these stricter or upper and then complain that there's no good people out there today. It's because you don't feel like you're worthy of any one who's good for you. Like, I did not feel Like was worthy of a nice person. And also, when you grow up, and I think you can attest when you grow up with chaos, we subconsciously create chaos because that's home. Lorilee Binstock  00:24:00  Yep. Christine Macdonald  00:24:01  You know, chaos is home. We don't understand when our phone's not blowing up when we don't have any fires to put out when we're not fret Lorilee Binstock  00:24:01  Yep. Christine Macdonald  00:24:08  whether the person we're seeing is cheating on us and getting through their phone for answers, all of those things are based on low self esteem. Lorilee Binstock  00:24:16  Mhmm. Christine Macdonald  00:24:16  And I did not realize that at the time. And so I spent the better part of my thirties and forties after I left the stage. Really having to work on myself esteem. And then I finally got a clue when I was just exhausted from being heartbroken and realizing through therapy that I had more control than I thought. Like, there... It's not that there are no good people there it's just that I'm choosing the ones that are bad for me because I just didn't feel like I was worse. Anyone better. So that's Lorilee Binstock  00:24:50  Yeah. There's like there's like comfort in the same people that you you date in a way. Christine Macdonald  00:24:54  Exactly. It's a familiarity that it's it's hard to shake. It's like a trauma bond. Right? Lorilee Binstock  00:25:01  Mhmm. Christine Macdonald  00:25:02  Yeah. Lorilee Binstock  00:25:04  Did you... So what was it? Was there something that happened because I feel I I'm dealing with this. Constantly now I'm continuously working on feeling like I'm enough. What was it? That did it for you. Was there something that made it click besides her saying you have more control? And I feel like I... I do have control, but I mean, there are days where I'm just like, am I enough, and then I question it. Christine Macdonald  00:25:33  Oh, totally. Hold, totally. It's really a hard net to crack, and it's so embedded into our our psyche because, you know, rewire those parts of our brain, I think, is a lifelong journey, I mean it's truly... It's not easy to do, but the fact that we're aware of it is a huge plus. Right? Like, we know our intellect I always say that my... You know, our brains have the intellect side and then the emotional side. So when my emotional side starts to kick in and say, oh, who's gonna read your book? You're not you're nobody. You're not famous, blah blah blah blah, and then I have the other side, the intellect that says, damn straight. Everyone's gonna read my book. This is a really great story, and it's gonna inspire people. So it's just balancing those two positive and negatives, Lorilee Binstock  00:26:15  Mhmm. Christine Macdonald  00:26:21  but surrounding yourself with people who list you up and only wanna us to you succeed that unconditional love, your sister, your brotherhood, people that are in your corner. That's what helps lift me and realize that I'm worth it. In fact, my best best girlfriend I was... I received converter flowers from someone because of my book release, and I was falling Lorilee Binstock  00:26:48  Mhmm. Christine Macdonald  00:26:49  because I'm not used in receiving love where there's no catch. Like, I used to always think if I get love, then what's it gonna cost me, like, it was a transactional Lorilee Binstock  00:26:54  Yeah. Christine Macdonald  00:26:59  thing when people truly love you, they don't want anything from you. They just love you who you are. And I text my best girlfriend, and I said, I'm really having a hard time believing I'm worth this. And she said, you remember that movie moons with share? Lorilee Binstock  00:27:13  Mhmm. Christine Macdonald  00:27:16  She's she said, what that out of it. She goes you are worth it step out of it. So surrounding yourself with people that truly truly only want the best for you. They don't have any motives. There's nothing in it for them. I think that's huge. I think that really helps with your self esteem. Lorilee Binstock  00:27:37  It really sounds like your mom was kind of that person. Christine Macdonald  00:27:43  She was great. She had her own missteps, and I... And I do explain that in the book there are many things that, you know, she wishes she and, of course, I do too. She didn't do or could have done better but she's been my support system through this book. Even though there's a part of her, of course, she's a mom. She doesn't want the world to know that her baby made all these missteps and choices. But in the end, she's... She's been great. Yeah. She's very worried about this book, but I told her I said, look, anyone who reads the book is gonna know Lorilee Binstock  00:28:17  Mhmm. Christine Macdonald  00:28:18  that you have your home messed missteps because you were raised by someone who was not healthy. So you know, the cycle. It's a cycle. Right? Lorilee Binstock  00:28:25  Right. It's the cycle. Exactly. Christine Macdonald  00:28:27  Yeah. Lorilee Binstock  00:28:29  Well, looking back at the entertainment industry now, what are your... What are your personal thoughts? And it sounds like when... When that nineteen year old girl walked through, you're... You you had a lot that you wanted to say to this person. Christine Macdonald  00:28:45  Yeah. Yeah. For sure. It's interesting because I... Since I... Been promoting self promoting this book. I got on Tick talk, and I had no idea what to expect. You know, I'm a Gen x or I'm just like, I didn't even know how to do this whole business, but I'm gonna try Lorilee Binstock  00:29:01  Yeah Christine Macdonald  00:29:02  because, you know, social media is basically the best advertised you can do. And if you can gain a healthy following, it's a great way to get your message out. Right? So I am on talk, and most of my followers Lorilee Binstock  00:29:11  Mhmm. Christine Macdonald  00:29:15  are current spicy dancers, And they are Absolutely amazing. Each and every one of them has a story, and I don't know if you've ever seen Orange just black. Lorilee Binstock  00:29:26  Yeah. Christine Macdonald  00:29:27  But you know how the template of that story is, you really get to know the backstory of every inmates. And then you form an empathy that you didn't realize you could have for someone who is in prison Lorilee Binstock  00:29:41  Right. Christine Macdonald  00:29:42  because were against them and whatever whatever resources they had to do, which, of course, isn't to say they shouldn't be imprisoned, but you wanna have an idea of their why and every single girl onstage stage, whether you're on stage or in a pen country, there's a reason Lorilee Binstock  00:29:55  Right. Christine Macdonald  00:30:01  and they're not necessarily bad people. So I am finding myself I feel like they're aunts or their house mom. Lorilee Binstock  00:30:09  Yeah Christine Macdonald  00:30:09  And a lot of them come to me and say you give me inspiration that there is life after the pull. Because it's a young woman's game. And like I said, I was almost thirty, and I was freaking out that I was gonna be a senior citizen on the pool. So I never judge them. I support them. And I just... If they asked my advice because I never wanna give it unsolicited. I just say try and save some of your money and hold on to your yourself love and your power because it is a very seductive part in the pun industry, or you can get really wrapped up in the drugs so you can get wrapped up in the money, and then, of course, the next thing, you know, you're thirty. Lorilee Binstock  00:30:43  Mhmm. And there you are. Christine Macdonald  00:30:53  And there you are. Lorilee Binstock  00:30:56  Is there would you say because I think a lot of that has to do with self love and self worth. And do you think people who go into... Do you think there are people who go into the adult entertainment world who are already strong, and their self love and their self worth. Christine Macdonald  00:31:15  I do. I do. And I've worked with women that had their... Can I swear? Lorilee Binstock  00:31:20  Of course, Go for it. Christine Macdonald  00:31:21  Okay. I've work... I've worked with women who had their shit together. Like, they were college students. They were moms during the day, and they were trying to supplement. You know, that trying to feed their child, not all of the women that are, you know, choose the sex industry the sex work industry, whether it's, spicy dancing or now is all virtual. Right? They have there's only fans. There's Lorilee Binstock  00:31:47  Oh, yeah. Christine Macdonald  00:31:48  there's sex work in the in the literal sense, which I I never crossed over to do, but I have many friends that did. All of those things you're not necessarily broken. Everybody has their own reason, Lorilee Binstock  00:32:02  Mhmm. Christine Macdonald  00:32:02  but I do find in my experience that I have come across women that did not think highly of themselves. But it's death it's very important to me that I I want people to know that I do not put a blanket statement on anyone who chooses that industry that they're all broken. You know? But, yeah, it's it it it is a theme Lorilee Binstock  00:32:21  Mhmm. Christine Macdonald  00:32:25  it is a theme as with maybe other. You know, if you're in the modeling industry or anything like that, I can only imagine how toxic that would be as well. Lorilee Binstock  00:32:33  Right. Christine Macdonald  00:32:33  Especially in the in the day of filters. Right? And all of these... You don't know what's real. And then these these young women go on to or or whatever. And they think, oh, my life, they they compare themselves to these unrealistic expectations. Right. Lorilee Binstock  00:32:51  Mhmm. Yeah. You know what I think about, you know, I was a young journalist at a young talent, really, you know, a television station with a bunch of young young people. And, you know, to want to be on Tv. I mean, I feel like it's it's definitely not a glamorous job may seem like it, but definitely is not. But you know, when I looked all around me, there... You know, there are people who are broken. I feel like... I mean, I'm that's like you said, I'm not saying everyone in. But they're they're they're trying to find their voice. And then I feel like that was kind of me. Like, people who had... Were we're not listened to. They'd got a job, so that people will listen to them Right? And I feel like I was... I was also that person as well. So I go, I tried to find my voice working in this business, but you know, obviously, that's that's not what's going to fix it. Right? You have to look within yourself Christine Macdonald  00:33:22  Mhmm. Mhmm. Lorilee Binstock  00:33:46  to be able to figure out why do I need this? What was I mis sing as a child Christine Macdonald  00:33:49  Yeah. Mhmm. Lorilee Binstock  00:33:52  in order for me to pursue this this career, this lifestyle, I think figuring out everyone's why, I think it's is important. You know, I feel like if we understood everyone's why there wouldn't be so much judgment. Christine Macdonald  00:34:04  You know, Hundred percent. Hundred percent. Wouldn't it be great if everyone was, like, you have mandatory therapy from age twenty. Lorilee Binstock  00:34:16  Maybe younger. Christine Macdonald  00:34:17  Right. Lorilee Binstock  00:34:18  Maybe it's thirteen Christine Macdonald  00:34:19  Right. Lorilee Binstock  00:34:19  when you're teenager and there's hormones going and, yes. Christine Macdonald  00:34:21  Yeah. Yeah. I know. And then and, unfortunately, there's a lot of therapists out there that they're not that great. So by finding a therapist Lorilee Binstock  00:34:29  Yeah. Christine Macdonald  00:34:31  that you can connect with that you have that magical chemist with is not easy. But once you find the right therapist, it really does help with that insight and Yeah. It's it's definitely an eye opener when you find out that everything's connected, Like, everything's connected. That's why I talk about in the book. I have I've had the race when I was thirteen, I had the skin disease. There's father abandonment. They're drinking in the house and all of these things the bullying, the stripping everything's linked, you know? Lorilee Binstock  00:35:03  Mhmm. Christine Macdonald  00:35:04  And so now that I'm in my fifties, I look through, especially the process of writing the book. I look through a different lens when I'm looking at that little girl, and I think, oh, of course, you ended up a stripper. And I'm not saying that to be... Do you know, I'm saying it to be self def. Like, what chance did I have? Like, of course, I'm gonna end up a distributor. But the the thing that I want people to focus on is not the fact that I was a cliche because I'm the first to say I'm a walking cliche. You know? But it's how I got out of it Lorilee Binstock  00:35:19  Yeah Okay. Mhmm. Christine Macdonald  00:35:37  because I have to say the women that I have reconnected with because it's very difficult to try and find the girls that I used to work with because you can't do a Google search on candy. Right? You don't know their legal name. Show the women that I have reconnected with the the marvel of the Internet, which wasn't around back in our day, God I'm old. Lorilee Binstock  00:35:59  Yeah Christine Macdonald  00:36:00  They're... That they're lawyers. Attorneys, There there are doctors, and and this is just, you know, they own their own businesses. I have a friend that's a makeup artist in Hollywood, all of these wonderful women that have excel are it's just so nice to know that people have come out the other side and then, you know, there's other other people that are no longer with us and and all of those tragedies. But, yeah it it can be an uplifting story. It doesn't have to be a dark cloud. Lorilee Binstock  00:36:29  Right. And, yours is a very very inspiring story. Christine Macdonald  00:36:34  Thank you. Lorilee Binstock  00:36:36  Is there anything else that you would like to add? Christine Macdonald  00:36:41  Don't compare yourself. If there's any it... And if there's any advice that I would give. Now this goes for men too. Lorilee Binstock  00:36:42  Mhmm. Christine Macdonald  00:36:47  I will say, especially when you're young and impression passionately in this age of social media where the attention span of people is probably, like, two seconds. Lorilee Binstock  00:37:01  It's tech. Christine Macdonald  00:37:01  Right. Everybody's right, everybody, and I'm guilty of it as well all a sudden it's seven o'clock. And and it's midnight, I'm like, why have I been scrolling the whole time? But but the thing is it's... It's... We find ourselves Lorilee Binstock  00:37:06  Me too. Christine Macdonald  00:37:14  subconsciously comparing and I do this all the time, and I have to kinda check myself and say, no no no. Stay in your lane. And I don't remember who said this, but I'm gonna be boo and say, a quote, comparison is that beef of joy. Comparison is the thief of joy. So if you really stop Lorilee Binstock  00:37:30  Yes. Christine Macdonald  00:37:35  comparing yourself with others, focus on... On who you are, what you wanna accomplice, what your dreams are, who you are is person, and just let your dreams guide you, and you'll end up okay. I think you'll be alright. And no you're worth is not predicated on what anybody else thinks of you. That took a long time for me. To understand. Lorilee Binstock  00:37:59  Yeah. I think I think finding self worth without, you know, with it's it's a it's a difficult Christine Macdonald  00:37:59  You know? Lorilee Binstock  00:38:04  thing to do. It's... I mean, it's taken me years and I'm still... I I I struggle, but I'm light years away from who I was, you know, Christine Macdonald  00:38:13  Yeah. Lorilee Binstock  00:38:14  up four years ago. Christine Macdonald  00:38:16  Mhmm. Lorilee Binstock  00:38:18  But, yeah, It's just finding it within yourself. And in that and Christine Macdonald  00:38:20  Yeah. And that's... Yeah. Yeah. It's all about the rewire. Right? You gotta rewire that brain because we were... We were taught as children that we, you know, we didn't matter. We were invincible Lorilee Binstock  00:38:26  yep. Christine Macdonald  00:38:33  I was called work. Lorilee Binstock  00:38:33  You're just a kid. Christine Macdonald  00:38:35  Exactly. Go in the other room, watch Tv. I was told I was worthless. Almost every day. And so it's very difficult to rewire those voices, but once you can get control of that, you know, you're you're good. You're golden. Just say sit in your kid truth, stand in your power, and don't compare yourself. Lorilee Binstock  00:38:54  Don't compare yourself that I think that that's key. That's key right there. Christine Macdonald  00:38:58  Mhmm. And being a good human being. Be a good person. You know? Lorilee Binstock  00:39:02  Yeah. Christine Macdonald  00:39:03  Yeah. Lorilee Binstock  00:39:03  Yes. A hundred percent. Thank you so much. Christine, I really appreciate you joining me today. Christine Macdonald  00:39:10  Oh, thank you. This is fun. Lorilee Binstock  00:39:12  I'm glad. I'm glad. Well, that one's Christine Mcdonald's author of the Memoir face value from Stripper Pull to bearing my soul. For more information on Christine, click on that for scrolling fortune cookie right there in the middle of your screen, that will actually take you to her book. Also, Mark issue of authentic insider now Christine has contributed to that issue, and check out authentic take thrive dot com. That's trauma survivor thrive dot com. You can find authentic insider there and past issues as well as episodes of this podcast. If you haven't already, please subscribe to my email list to get authentic insider magazine in your inbox monthly. Thank you so much for joining me live today. Show like next week, March fifteenth, when I speak with founder of the psychedelic Medicine coalition, Melissa, we will be discussing how psychedelics helped her heel from postpartum part depression and how that led her to create the Psychedelic menacing coalition. You've been listening to a trauma survivor driver's podcast on Fireside, I'm Lorilee Binstock thanks again for being a part of the conversation. Take care.

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While some may know screenwriter Kevin Williamson as the creator of the 'Scream' franchise, people might forget he wrote a little film called 'I Know What You Did Last Summer' that left teenagers afraid of hook-wielding madmen on the loose.Is 'I Know What You Did Last Summer' the Diet-Coke to 'Scream's' regular Coke? Or are there memorable moments and standout performances in this 1997 horror classic?Actor Heather Grace Hancock joins Mark and Jacqueline to discuss not only what they did last summer, but whether or not Rotten Tomatoes is wrong about 'I Know What You Did Last Summer's' 44% Rotten rating on the Tomatometer.If you'd like to give your thoughts on this movie or have another movie you feel like Rotten Tomatoes got wrong, email us at RTisWrong@RottenTomatoes.com.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

On this episode of Our American Stories, why were Coke bottles green? How do Delta Airlines and Coca Cola relate? How did a syrup that was originally sold as a patent medicine end up as the South's greatest export in the post-Civil War economy? Larry Jorgensen, author of The Coca Cola Trail and the Return to the Coca Cola Trail tells the story of this sugary soft drink. Support the show (https://www.ouramericanstories.com/donate)See omnystudio.com/listener for privacy information.

Jim Rowe, a marketing veteran of 45 years, started in market research after receiving his BS in Marketing from Fairfield University, CT. Jim has held client and agency positions including: Brand Manager, Coke; VP Marketing, Cutty Shark; President of Promotion and InterMark Divisions, Saatchi Howard Marlboro Group; plus 30+ years as an owner of Manhattan Marketing Ensemble then Jim Rowe Marketing. Connect with Jon Dwoskin: Twitter: @jdwoskin Facebook: https://www.facebook.com/jonathan.dwoskin Instagram: https://www.instagram.com/thejondwoskinexperience/ Website: https://jondwoskin.com/LinkedIn: https://www.linkedin.com/in/jondwoskin/ Email: jon@jondwoskin.com Get Jon's Book: The Think Big Movement: Grow your business big. Very Big!   Connect with Jim Rowe: Website: JimRoweMarketing.com Instagram: https://www.instagram.com/lovetheislandfamily/ LinkedIn: https://www.linkedin.com/in/jim-rowe-8751166/ Facebook: https://www.facebook.com/jim.rowe.543

(10 hours) #981 “Nearly stopped the coke" Let me bore you to sleep (Jason Newland) (7th March 2023)

Angela Zepeda is the Chief Marketing Officer of Hyundai Motor North America. Hyundai is a trending brand – it just finished a record 2022 in vehicle sales, following a record 2021. Hyundai Motor Company was founded in Korea in 1967, and has been in North America for 36 years. Angela is a pioneer as the first woman to join Hyundai's C-suite and has worked as CMO for over three years. With more than 25 years of experience, Angela is an expert in online and digital marketing. She has built a career on consumer-centric campaigns that build brands and drive business results. Angela was most recently at Hyundai's agency of record INNOCEAN USA, where she spent three years and was the senior vice president and managing director. She handled all operations for the Hyundai business, including creative, planning and media operations. Angela has a keen understanding of marketing to women and how to hone the emotional triggers involved in women's retail habits. In this episode, Jim and Angela talk about how executive coaching made her a better leader, how she made the jump from an ad agency to the C-Suite, and how to create a brand that people love and identify with. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

(5 hours) #981 “Nearly stopped the coke" Let me bore you to sleep (Jason Newland) (7th March 2023)

(music) #981 “Nearly stopped the coke" Let me bore you to sleep (Jason Newland) (7th March 2023)

Join our FB group https://bit.ly/3JtfebF  Join our Twitter https://bit.ly/3EBBIUf  Join our Discord  https://discord.gg/jDrUtNcRq2 On the road to Wrestlemania, Moody and Groo make a pit stop in Tulsa, Oklahoma to discuss season one of the Sly Stallone Paramount+ surprise hit Tulsa King. All that plus Moody a no go on Ant Man, Groo's tepid response to Creed III, Can a Rocky fan be a fan of Creed? Elimination Chamber thoughts, China tells us drinking Coke and Pepsi makes us manly, Is porn why no one goes out anymore? Early news on season two of Tulsa King got us nervous, satisfying return for Sylvester Stallone, Groo's three things he is watching this week, Vice TV Sex Before the Internet, Jake The Snake is must see tv viewing and catch us next week as Van Dammit covers Steven Seagal's Curtis Sliwa tribute, Out for Justice!

#981 “Nearly stopped the coke" Let me bore you to sleep (Jason Newland) (7th March 2023)

DJ and record collector Ben Johnson is our guest as we talk percussionist Coke Escovedo on this episode. We tackle everything from Coke's impressive resume to his extensive family connections in the music business.   If you like us, please support us at patreon.com/idbuythatpodcast to get exclusive content (episodes on 45s!), or tell a friend about us. Broke and have no friends? Leave us a review, it helps more people find us. Thanks!

Had a manlier weekend then Rick Flair's limp dick. We're canceling the cancellers. Coke makes you're dick bigger than than two vaginas. Don't be Salt-life guy in the chicken lane.

Step into the future with The Radcast and join Ryan, Christina, and Nick as your hosts to share all of the latest news from March 3rd in today's fascinating world. Get ready as they cover hot topics such as marketing & business trends, and how voice deepfakes taking over social media & more.Don't miss out on the tips and tricks you can apply straight away to grow your own business- it could be a game changer!Key notes for today's episode:Small talk:Social house in Greenville (01:03)Voice Deepfakes Of Everyone From Joe Rogan To Joe Biden Are Taking Over Social Media (01:27) https://www.buzzfeednews.com/article/chrisstokelwalker/voice-deepfakes-ai-elevenlabs-joe-biden-joe-roganA new era for alcohol advertising gets a slow start (04:16) https://www.marketingdive.com/news/super-bowl-lvii-2023-alcohol-advertising/642867/ Radnews:Last week: Country Stars and Pop Heroes with Coffey Anderson, Jaren Johnston, Tyler Rich, Alina Smith, and Jenna Andrews (05:50)Next week: Sean Michael Crane (09:40) SponsorGood Ranchers (09:04)6 billion lbs of beef was imported to the US last yearWith Good Ranchers you know what you're putting in your body. You know it's american born, raised, and harvested Steakhouse quality delivered to your door - upper choice and prime cutsFor a limited time you'll receive a year's worth of Bacon with your subscription!Support family run American business!Code RADCAST - get $30 off first order Social Media NewsCanva launches a new paid subscription for universities and colleges (11:40) https://techcrunch.com/2023/02/28/canva-for-campus-college/TikTok launches ‘Sounds for Business' to help marketers create engaging content (15:00) https://techcrunch.com/2023/02/28/tiktok-launches-sounds-for-business-to-help-marketers-create-engaging-content/SponsorVaycay - Best 3rd-party lab tested CBD (16:42)Disposables - Delta 8 & THCDelta 8 gummiesBranded Bill (23:00)Marketing NewsSilk gives nepo babies milk mustaches to boost plant-based alternative (19:52) https://www.marketingdive.com/news/silk-plant-based-milk-influencer-marketing/643296/Chipotle embraces viral TikTok trend with new menu item (24:30)https://www.marketingdive.com/news/chipotle-viral-tiktok-fajita-quesadilla-marketing/643602/Mercedes soups up in-car experience with TikTok, Google partnerships (26:25)https://www.marketingdive.com/news/mercedes-tiktok-google-integration-partnerships/643499/Coke joins AI hype train in search for next-gen creative capabilities (29:50)https://www.marketingdive.com/news/coca-cola-OpenAI-Bain-ChatGPT-AI-marketing/643381/Learn more by visiting our website at www.theradcast.comSubscribe to our YouTube channel https://www.youtube.com/c/RadicalHomeofTheRadcastIf you enjoyed this episode of The Radcast, Like, Share, and leave us a review!