Nudgecast

This week Phil Beene and Mac (Underscore) Gambill debate how Apple's email privacy updates could impact coaches, creators and newsletter publishers by making it harder to track open rates. Then, we dive into how to think thoughtfully about your data collection strategy for your online programs and how to balance the desire for data with creating a great client experience.( Learn more about Apple's changes to email opens: https://www.adexchanger.com/mobile/how-apples-new-hide-my-email-feature-may-plague-publishers-and-ad-tech)Follow Phil Beene on Twitter: https://twitter.com/philbeeneFollow Mac Gambill on Instagram: https://www.instagram.com/mac_gambillFollow Nudge Coach on Instagram: https://www.instagram.com/nudgecoachCreate your own coaching app at https://nudgecoach.com See acast.com/privacy for privacy and opt-out information.

Mac (Underscore) Gambill and Phil Beene discuss Stripe's launch of Payment Links and why making it super-simple to generate a simple link for a full checkout process is a gamechanger for a lot of coaches and online program creators. Then, we talk more resourceful ways and workarounds to help you more quickly launch an online program with a great client experience using platforms like Nudge and others. Hint - sometimes workarounds are every bit as effective as integrations.( Learn more about Stripe Payment Links: https://stripe.com/payments/payment-links )Follow Phil Beene on Twitter: https://twitter.com/philbeeneFollow Mac Gambill on Instagram: https://www.instagram.com/mac_gambillFollow Nudge Coach on Instagram: https://www.instagram.com/nudgecoachCreate your own coaching app at https://nudgecoach.com See acast.com/privacy for privacy and opt-out information.

Nudge Coach founders Mac (Underscore) Gambill and Phil Beene zoom out this week to connect-the-dots between the booming creator economy and the surging online coaching space. We talk about the evolution of online creators and everyday experts from content creators, to business builders and the different steps and opportunities along the way.( see SignalFire article: https://signalfire.com/blog/creator-economy )Follow Phil Beene on Twitter: https://twitter.com/philbeeneFollow Mac Gambill on Instagram: https://www.instagram.com/mac_gambillFollow Nudge Coach on Instagram: https://www.instagram.com/nudgecoachCreate your own coaching app at https://nudgecoach.com See acast.com/privacy for privacy and opt-out information.

Mac (Underscore) Gambill and Phil Beene talk through several things you need to consider if you're planning to take your coaching programs corporate. What data privacy and compliance questions will you need to answer? How can using a white labeled (custom branded) platform can accelerate the sale and implementation? How will the structure of your model change in corporate versus consumer sales?Follow Phil Beene on Twitter: https://twitter.com/philbeeneFollow Mac Gambill on Instagram: https://www.instagram.com/mac_gambillFollow Nudge Coach on Instagram: https://www.instagram.com/nudgecoachCreate your own coaching app at https://nudgecoach.com See acast.com/privacy for privacy and opt-out information.

Nudge Coach co-founders Phil Beene and Mac 'Underscore' Gambill recap the week in online coaching by exploring what appears to be rising demand for done-for-you coaching programs and templates. Where's it coming from? Turns our great coaches and educators aren't necessarily also great content and program creators - and vice-versa! Is there a new market opportunity forming here? Should we be okay with coaches buying programming instead of building it from scratch? Mac and Phil share their thoughts on all of it.Follow Phil Beene on Twitter: https://twitter.com/philbeeneFollow Mac Gambill on Instagram: https://www.instagram.com/mac_gambillFollow Nudge Coach on Instagram: https://www.instagram.com/nudgecoachCreate your own coaching app at https://nudgecoach.com See acast.com/privacy for privacy and opt-out information.

Nudge Coach co-founders Phil Beene and Mac Gambill share the impact of a recent, tiny change to an onboarding experience that delivered huge ROI, how measuring everything identifies the problems worth solving, and the importance of focusing on one change at a time to make sure you know what's working.Follow Phil Beene on Twitter: https://twitter.com/philbeeneFollow Mac Gambill on Instagram: https://www.instagram.com/mac_gambillFollow Nudge Coach on Instagram: https://www.instagram.com/nudgecoachCreate your own coaching app at https://nudgecoach.com See acast.com/privacy for privacy and opt-out information.

Nudge Coach co-founders Phil Beene and Mac Gambill dig into the rise of audio content delivery (from podcasting to Clubhouse and beyond) and what it could mean for coaches and monetizing coaching programs. Plus, since Mac and Phil can't help but mention a soccer story, one big takeaway from the European Super League debacle.Follow Phil Beene on Twitter: https://twitter.com/philbeeneFollow Mac Gambill on Instagram: https://www.instagram.com/mac_gambillFollow Nudge Coach on Instagram: https://www.instagram.com/nudgecoachCreate your own coaching app at https://nudgecoach.com See acast.com/privacy for privacy and opt-out information.

Nudge Coach founders Phil Beene and Mac Gambill dig into the role tracking and accountability play in online coaching, 2 principles to always follow when setting up your tracking protocol for clients, why the creator economy and passion economy are shifting towards coaching platforms and creating online coaching programs, and away from LMS's and creating online courses.Follow Phil Beene on Twitter: https://twitter.com/philbeeneFollow Mac Gambill on Instagram: https://www.instagram.com/mac_gambillFollow Nudge Coach on Instagram: https://www.instagram.com/nudgecoachCreate your coaching app at nudgecoach.com See acast.com/privacy for privacy and opt-out information.

On this episode of Nudge Coach Happy Hour... What high level trends we're seeing in the online learning world, and how does online coaching fit in? What kinds of programs and models are online coaches having the most success with right now?Nudge Coach's Phil Beene and Mac Gambill dive into big industry trends like the shift from LMS and online course platforms to cohort-based courses and online coaching, the more scalable coaching models we're seeing our clients succeed with right now, why 2021 is the year to create a great client experience, and the many niches online coaching is growing into on Nudge Coach.Follow Phil Beene on Twitter: https://twitter.com/philbeeneFollow Mac Gambill on Instagram: https://www.instagram.com/mac_gambillCreate your coaching app at nudgecoach.com See acast.com/privacy for privacy and opt-out information.

On this episode of Nudge Coach Happy Hour... How do you create the ideal experience for your new online coaching clients? When in the process do you introduce your assessment, initial consult, payment, or welcome video?Nudge Coach's Phil Beene and Mac Gambill talk through how to create the ideal day one client experience, from onboarding for high-ticket one-on-one coaching programs, to high-volume group coaching programs.Follow Phil Beene on Twitter: https://twitter.com/philbeeneFollow Mac Gambill on Instagram: https://www.instagram.com/mac_gambillCreate your coaching app at nudgecoach.com See acast.com/privacy for privacy and opt-out information.

On this episode of Nudge Coach Happy Hour... Podcasts, social media, videos, online courses, your website and blog - what role do they all play in an online coaching business?Nudge Coach's Phil Beene and Mac Gambill go rapid-fire to explain the role that several assets you probably already have can play in building a successful online coaching business. Find out where each puzzle piece fits into your funnel, workflow and client journey.Follow Phil Beene on Twitter: https://twitter.com/philbeeneFollow Mac Gambill on Instagram: https://www.instagram.com/mac_gambillCreate your coaching app at nudgecoach.com See acast.com/privacy for privacy and opt-out information.

On this episode of Nudge Coach Happy Hour... There are 2 ways to scale an online coaching business. Which way is right for you? Should you scale one-on-one coaching through hiring? Or scale your coaching program through iteration, automation, and workflow refinement?Nudge Coach's Phil Beene and Mac Gambill dive into the 2 ways coaches are scaling businesses, why you might consider each, what's different and the same about scaling each direction, and what it takes to make it happen.Follow Phil Beene on Twitter: https://twitter.com/philbeeneFollow Mac Gambill on Instagram: https://www.instagram.com/mac_gambillCreate your coaching app at nudgecoach.com See acast.com/privacy for privacy and opt-out information.

On this episode of Nudge Coach Happy Hour... Can freemium models work for online coaching? Should you be worried about how much content you're giving away for free? Are you already using a freemium model without even knowing it?Nudge Coach's Phil Beene and Mac Gambill break down what's important to creating a high converting freemium coaching model, and what kinds of content you may already have that can be used to launch a free tier.Follow Phil Beene on Twitter: https://twitter.com/philbeeneFollow Mac Gambill on Instagram: https://www.instagram.com/mac_gambillCreate your coaching app at nudgecoach.com See acast.com/privacy for privacy and opt-out information.

We dub 2021 the year of creating great client experiences, talk tech with Twitter launching 'Super Follow' and other platforms (OnlyFans, Patreon) that monetize your audience, and explore how that would fit into online coaching models.Finally we wrap up with advice and tips on how to you simplify your coaching program.Follow Phil Beene on Twitter: https://twitter.com/philbeeneFollow Mac Gambill on Instagram: https://www.instagram.com/mac_gambillCreate your coaching app at nudgecoach.com See acast.com/privacy for privacy and opt-out information.

We speculate on some intriguing news from tech giants Apple and Google and how they could impact the online coaching industry before diving into what we're learning from watching coaches become empowered as program creators, and the (perceived) tradeoff between deeply connecting with clients and creating a framework for scalable coaching programs.Follow Phil on Twitter: https://twitter.com/philbeeneFollow Mac on Instagram: https://www.instagram.com/mac_gambillCreate your coaching app at nudgecoach.com See acast.com/privacy for privacy and opt-out information.

Coaches working with clients in February 2021 are more aware than ever of the challenges of helping people stay motivated, on track and accountable during challenging times. Sarah Philipp of Abundelicious and Blueberry Connect joins Phil to dive into remote coaching strategies to help clients prepare, stay positive, stay engaged, and stay on track through hard times.Follow Phil on Twitter: https://twitter.com/philbeeneFollow Sarah on Instagram: https://www.instagram.com/abundeliciousCreate your coaching app at nudgecoach.com See acast.com/privacy for privacy and opt-out information.

On the week we launched a full re-imagining of the Nudge Coach platform to deliver on what we believe online coaching should be, we tell stories from what we did right, what we did wrong, and what lessons you can take away from our product launch experience. We dove into...* How we responded to manage a high volume of customer issues * Keeping the team together through high stress and long hours* How to find focus to solve the root problem amidst the chaosFollow Phil on Twitter: https://twitter.com/philbeeneFollow Mac on Instagram: https://www.instagram.com/mac_gambillCreate your coaching app at nudgecoach.com See acast.com/privacy for privacy and opt-out information.

So you've got a coaching program that works. The next question is how will you scale it online? Fresh off a presentation for our friends a GrowthTools, we recap specific steps you can take to set yourself up to scale your online coaching.How to map out your programs for scaleA "stupid-simple" answer to how you scale your model that Phil calls "Program Stacking"How to scale yourself with the right tools (ahem.. Nudge Coach)Follow Phil on Twitter: https://twitter.com/philbeeneFollow Mac on Instagram: https://www.instagram.com/mac_gambillCreate your coaching app at nudgecoach.com See acast.com/privacy for privacy and opt-out information.

So you've got a program, but taking it online seems intimidating. Or maybe you're delivering it via email and Facebook groups, text messaging, spreadsheets and journaling, how do you create a better experience for your clients? We'll break down the areas to focus and steps to take to create an online program that's engaging, effective, and scalable.Content: How do you transition the content of your coaching program?Accountability: How do you keep clients on track without overwhelming them or creating a bad experience?Communication: How can you plan and structure your coaching communication to fill in the gaps and keep clients engaged?The 4th Element: How do you weave it all together?Follow Phil on Twitter: https://twitter.com/philbeeneFollow Mac on Instagram: https://www.instagram.com/mac_gambillCreate your coaching app at nudgecoach.com See acast.com/privacy for privacy and opt-out information.

Transparency time! “Things were not good last January.” This week we talk about our 2020 journey at Nudge Coach, and how our singular focus on reducing customer has us in a position of strength going into 2021.We talk about what we did to reduce customer churn by 70% in 2020 and how coaching businesses can benefit from a similar focus to set the foundation for scale. From spinning out of a huge strategic partnership that left us to pick up the pieces of a fledgling SaaS business, to radically altering our business model, and finally entering 2021 on a high with a huge product update just days away - here’s our 2020 year in review.Follow Phil on Twitter: https://twitter.com/philbeeneFollow Mac on Instagram: https://www.instagram.com/mac_gambillCreate your coaching app at nudgecoach.com See acast.com/privacy for privacy and opt-out information.

Laura Poburan wants to "free you from the box your coaching certification shoved you into," so you can show up how you've always wanted to - by creating deeper connection with your clients.Through her own experience with her fitness clients she came to realize that when she took time to seek out a deeper connection, trust, motivation and success followed. And since coaching other coaches on her methodology for unlocking connection, she's seen clients line up to work with those coaches as a result.Listen in as we talk through how you can transition your coaching online and create deep connection with clients remotely to unlock radical transformations.Get Laura's Coaching Conversation Revelation here: go.triggermapping.com/ccr1Her website: www.laurapoburan.comAnd you can text her questions here: 587-419-5345 Connect with Phil Beene on Twitter: https://twitter.com/philbeeneFollow Mac Gambill on Instagram: https://www.instagram.com/mac_gambillCreate your coaching app at nudgecoach.com See acast.com/privacy for privacy and opt-out information.

Okay, no coaching program is 100% bulletproof. But today we're walking through a few simple exercises to help you quickly (1) start planning your program, (2) identify the "ah ha" moments and key milestones you'll want your clients to hit along the way, and (3) identify and prevent the pitfalls that could knock your clients off track. All it takes is...- The Ideal Client Story- Working Backwards- Inversion (or James Clear's 'Failure Premortem')Follow Phil on Twitter: https://twitter.com/philbeeneFollow Mac on Instagram: https://www.instagram.com/mac_gambillCreate your coaching app at nudgecoach.com See acast.com/privacy for privacy and opt-out information.

Should you productize your coaching programs? Okay, it sounds antithetical to the idea of personal coaching, but hear us out...Productizing your coaching programs can clarify your offering, help you convert more clients and automate some the content of coaching, so you can focus more of your time on each client's progress and creating deeper connections to guide them to better results.Follow Phil on Twitter: https://twitter.com/philbeeneFollow Mac on Instagram: https://www.instagram.com/mac_gambillCreate your coaching app at nudgecoach.com See acast.com/privacy for privacy and opt-out information.

With all the changes to Facebook Groups they aren't the solution they once were for coaching businesses. We talk about the pros and cons of building an audience or community on Facebook vs the online community platforms that make it easier to create and launch your own dedicated communities with no code.Are Facebook Groups worth the lack of control, unpredictable rule changes, and all the noise and distraction of Facebook because they let you meet potential clients where they are?Is the challenge of onboarding clients onto a new platform to grow your online community a deal-breaker? Or is it an opportunity to create a white glove, exclusive feeling membership experience for your clients?Follow Phil on Twitter: twitter.com/philbeeneFollow Mac on Instagram: instagram.com/mac_gambillCreate your coaching app at nudgecoach.com See acast.com/privacy for privacy and opt-out information.

Depending on which study you want to trust it costs from 5x to 25x more to acquire a new client than to retain one you already have. We talk about how coaches and course creators can turn this lesson into sustainable growth by investing in strategies like continuity plans and memberships, up-front and annual discounts, and more humanized onboarding experiences to increase average customer lifetime value. Redirect just some of the time and money you spend chasing new clients each month into adjusting your model to maximize customer retention and lifetime value and just see what it can do for your business.Follow Phil on Twitter: twitter.com/philbeeneFollow Mac on Instagram: instagram.com/mac_gambillLearn more about customizing a coaching app for your clients at nudgecoach.com See acast.com/privacy for privacy and opt-out information.

If you’re interested in building a online coaching business, why not learn how Britney Kennedy, founder and CEO of Onpoint Nutrition, went from solopreneur owner/coach to leader of a 12-person team and a thriving remote coaching business that’s served over 2,500 clients in the last 5 years.You’ll also learn exactly how Britney structures her remote coaching programs with weekly client sessions and asynchronous communication using Nudge Coach. Listen in closely because out of thousands of coaches using Nudge, 5 of her coaches rank in the top 30 for weekly client engagement rates.Check out Britney's business, Onpoint Nutrition at www.onpoint-nutrition.comWant to create a coaching app for your clients? Learn more at nudgecoach.comFollow our hosts: Phil Beene on Twitter and Mac Gambill on Instagram See acast.com/privacy for privacy and opt-out information.

We're building something new! This week, we open up about what we're building into our next product launch, how we plan to modernize online program delivery, and the problems we aim to solve for online business owners and coaches in the process. Then we debate a new question we're confronting with more and more businesses, from private medical practices to business coaches: Should we outsource program creation? Or is it better to build our own program from scratch?Want to create a coaching app for your clients? Learn more at nudgecoach.comFollow our hosts: Phil Beene on Twitter and Mac Gambill on Instagram See acast.com/privacy for privacy and opt-out information.

Is there real demand for coaching in corporate workplaces? How do you do outreach to get your foot in the door to pitch your services? How can you adapt your coaching to better fit the workplace, show results and prove you're indispensable? We learned all that and more this week in a conversation with one of our favorite people, Medina Ahmedova from Jay Shetty Coaching.Want to create a coaching app for your clients? Learn more at nudgecoach.comFollow our hosts: Phil Beene on Twitter and Mac Gambill on Instagram See acast.com/privacy for privacy and opt-out information.

Is the online learning space about to see a flurry of innovation? Does the future of online courses actually look more like what we'd call coaching? Triggered by a couple of mid-week conversations with online course creators we dive into why the online course is an outdated and suboptimal way to share your knowledge and experience with clients... at least if you care about whether your clients get results... or if you'd like to generate revenues for your business.Want to create a coaching app for your clients? Learn more at nudgecoach.comFollow our hosts: Phil Beene on Twitter and Mac Gambill on Instagram See acast.com/privacy for privacy and opt-out information.

Fresh off the last live session of our Program Builder Mastermind we talk through the most valuable lessons learned from running a successful mastermind group, from how we promoted and overbooked our first ever cohort, to how we stumbled into community building as a potential key value driver for our business going forward.Want to create a coaching app for your clients? Learn more at nudgecoach.comFollow our hosts: Phil Beene on Twitter and Mac Gambill on Instagram See acast.com/privacy for privacy and opt-out information.

With week one of our first ever Program Builder Mastermind in the books, we talk about how we promoted it to fill it beyond capacity, how we decided to structure the program and why, what we think we've done so far that we'd recommend to anyone running a cohort program, and what we might change next time around. Want to create a coaching app for your clients? Learn more at nudgecoach.comFollow our hosts: Phil on Twitter and Mac on Instagram See acast.com/privacy for privacy and opt-out information.

This week we have the other (better?) half of The Wellness Business Podcast, Karen Pattock with us to guide us through how to set up workshops to get more coaching clients. Learn how Karen became the queen of workshops, what she did wrong at first, how to overcome common fears and pitfalls of running workshops, and what happened when she figured it all out (Hint: she got a bunch more clients). Here's access to an extra special freebie from Karen to help you set yourself up for success, The Ultimate Health Coach Success Blueprint: www.karenpattock.com/health-coach-success-blueprintWant to create a coaching app for your clients? Learn more at nudgecoach.comFollow our hosts: Phil on Twitter and Mac on Instagram See acast.com/privacy for privacy and opt-out information.

As we get ready to run our Program Builder Mastermind next week, the topic of balancing synchronous vs asynchronous communication in order to engage a group of clients online felt timely. Find out what the heck we mean by synchronous and asynchronous communication, the strengths and weaknesses of each, how to use them both to make online and remote coaching engaging, and how the ratio of the two changes over time.Follow our hosts: Phil on Twitter and Mac on InstagramWant to create a coaching app for your clients? Learn more at nudgecoach.com See acast.com/privacy for privacy and opt-out information.

Speaking of client acquisition strategies for your coaching business, we asked Kathleen Legrys of Health Coach Solutions how she recommends using challenges as a strategy to get more coaching clients! Learn why challenges are so effective at finding the right clients for you, how to set them up, how long a free challenge should last, and more.In fact, here's a freebie with 10 ways to promote and fill your challenges courtesy of Kathleen.Want to create a coaching app for your clients? Learn more at nudgecoach.comFollow our hosts: Phil on Twitter and Mac on Instagram See acast.com/privacy for privacy and opt-out information.

This week unintentionally became all about client acquisition strategies, so we recap what we learned about how to get coaching clients using challenges from Kathleen Legrys, workshops from Karen Pattock, and how to sell coaching into the workplace with Madina Ahmedova from Jay Shetty Coaching. Then Phil shares how opening enrollment for our new Program Builder Mastermind went this week, and his nervous excitement over the feedback we're getting on our January product update. Woof, what a week!Want to create a coaching app for your clients? Learn more at nudgecoach.comFollow us on twitter, instagram, linkedin, youtube See acast.com/privacy for privacy and opt-out information.

With the help of Sarah Philipp, founder of Abundelicious and Blueberry Connect, we talk about what remote coaching is, why she transitioned her coaching business to a fully remote model, how her program model as evolved, tools she uses for things like collecting payments, and how she keeps remote clients engaged throughout the relationship. If you're considering taking your program or your whole coaching business remote, Sarah is available to coach you through it. Learn more about her program for coaches here.Want to create a coaching app for your clients? Learn more at nudgecoach.comFollow us on twitter, instagram, linkedin, youtube See acast.com/privacy for privacy and opt-out information.

You can't scale a coaching business without a great plan to activate the new clients who sign up for your program. This week Phil and Mac discuss why creating a great new client experience is crucial to your program, what to focus on in the first few weeks with new clients, and exactly where most coaches go wrong in the first few weeks.Ready to customize and launch a coaching app for your clients? Learn more at nudgecoach.comFollow us on twitter, instagram, linkedin, youtube See acast.com/privacy for privacy and opt-out information.

To build an online coaching program that scales you're going to need a great plan. This week Mac and Phil talk through program planning in terms of what can be standardized and automated, what should stay personalized, and how to tie the two together into a remote coaching program framework.Ready to customize and launch a coaching app for your clients? Learn more at nudgecoach.comFollow us on twitter, instagram, linkedin, youtube See acast.com/privacy for privacy and opt-out information.

Everyone wants to grow their coaching business, and there are only 2 ways to do it: (1) get more clients, or (2) earn more revenue per coaching client. This week Mac and Phil discuss the different strategic levers (client retention, upsells, price increases) and tactics you can use to increase the lifetime value of your clients.Ready to customize and launch your own coaching app? Learn more at nudgecoach.comFollow us on twitter, instagram, linkedin, youtube See acast.com/privacy for privacy and opt-out information.

This week we’re debating when it makes sense to build automation into your coaching programs. Find out where to start with automation, from your website and marketing funnel, through program delivery. What can you automate? What should you never automate? Where should you use caution? We discussed it all.Ready to customize and launch your own coaching app? Learn more at nudgecoach.comFollow us on twitter, instagram, linkedin, youtube See acast.com/privacy for privacy and opt-out information.

This week we're taking a deep dive into different models for monetizing online coaching programs and the unit economics behind them. Cohort model or rolling signup, evergreen program or limited enrollment, find out what you should consider and which model will set you up for success.Ready to customize and launch your own coaching app? Learn more at nudgecoach.comFollow us on twitter, instagram, linkedin, youtube See acast.com/privacy for privacy and opt-out information.

This week we're talking through why some businesses have such a hard time getting positive feedback when trying out new things with remote coaching clients, from new coaching software, to new programs and offerings. To summarize: Setting expectations is important, and you can't cheat the coaching process.Ready to customize and launch your own coaching app? Learn more at nudgecoach.comFollow us on twitter, instagram, linkedin, youtube See acast.com/privacy for privacy and opt-out information.

Mac and Phil take a step back this week to examine different pieces that have been missing from coaching businesses that we've been working with in recent weeks that are holding them back from more success. Starting from key steps that might have been skipped in the very beginning of launching new programs, the guys highlight several key areas you can focus on to launch better, grow faster, and scale more profitably.Ready to customize and launch your own coaching app? Learn more at nudgecoach.comFollow us on twitter, instagram, linkedin, youtube See acast.com/privacy for privacy and opt-out information.

This week Mac sits down with Ever Forward Radio host Chase Chewning to pick his brain about how podcasting became such a powerful piece of his coaching business and overall entrepreneurial journey. We talk about managing multiple social media channels, how they fit into his funnel, and don't miss Chase's tidbit about how podcasting has changed his sales conversations for his programs and courses. You can learn more about getting Chase's help launching your podcast here.Ready to customize and launch your own coaching app? Learn more at nudgecoach.comFollow us on twitter, instagram, linkedin, youtube See acast.com/privacy for privacy and opt-out information.

In this week's Nudge Coach Happy Hour we tackle this whopper of a question - just how many clients can, or should a coach manage? It’s a crucial issue for any online coaching business to answer, so listen in as we break down the factors to consider when finding your own ideal coach-client ratio.Ready to customize and launch your own coaching app? Learn more at nudgecoach.comFollow us on twitter, instagram, linkedin, youtube See acast.com/privacy for privacy and opt-out information.

We are joined by Matt Ackerson from Autogrow to learn how to set up an optimized marketing funnel for an online coaching business. Matt shares his entrepreneurial story before diving into nitty-gritty digital marketing questions like how to create a lead magnet that highlights the need for your full service offering, and how to use a tripwire (or high value, low cost offer) to get more prospects used to paying you and receiving significant value in return to build trust faster, and even liquidate your monthly ad spend.Ready to customize and launch your own coaching app? Learn more at nudgecoach.comFollow us on twitter, facebook, linkedin, youtube See acast.com/privacy for privacy and opt-out information.

In this week's Nudge Coach Happy Hour we discuss the growing cadre of influencers we're seeing launch online coaching models, from health, to business, to gaming. We dig into the various social and content channels they're using to build their audiences, and the lessons new and aspiring coaches and program creators can learn from their models.Ready to customize and launch your own coaching app? Learn more at nudgecoach.comFollow us on twitter, facebook, linkedin, youtube See acast.com/privacy for privacy and opt-out information.

We are joined by Lauren Tickner from Impact School to find out why she believes every coach should have a high ticket coaching offer. We talk about Lauren's personal success story, dig into the nuts and bolts of creating your own high ticket coaching offer, what goes into what Lauren calls an "Impact Offer", and how to validate your program in the first place.Ready to customize and launch your own coaching app? Learn more at nudgecoach.comFollow us on twitter, linkedin, youtube See acast.com/privacy for privacy and opt-out information.

For this week's Nudge Coach Happy Hour, we debate the best uses of content in online programs, and leveraging pre-built content templates versus creating all original content. Then, when to use your primary business branding for your online program, and when to launch a separate coaching brand.Hey program creators, ready to create your coaching app? Learn more at nudgecoach.comFollow us on twitter, youtube, linkedin, facebook See acast.com/privacy for privacy and opt-out information.

Dan Hoemke, Chief Business Officer at BaseHealth and Healthcare Advisor to Nudge drops by to discuss why patient engagement efforts fail, including the silos between each of the solutions that contribute to patient engagement efforts (9:30), our misplaced confidence in the completeness of technologies to solve problems (11:25), the need to focus our limited resources on engaging the right people in our programs (12:50), the tendency to focus on engagement before outreach (15:02), limitations in the contact information we have on target members (16:38), employing the wrong professional resources with the wrong skills to be effective at remote engagement (18:11), the lack of communications strategies that enable 2-way communications and therefore set the stage for a relationship (20:05), the problem with the way health management teams are looking at and tracking performance indicators (21:52), the one-size-fits-all approach to patient engagement (23:34), the fact that all health management efforts must involve behavioral and motivational science-based approaches (25:19), the need for a committed, laser-focus on total patient engagement across the population as the end game (28:16), and setting the stage for a deeper understanding of what a true patient engagement solution looks like (30:50). Learn more about Nudge at https://nudgecoach.com See acast.com/privacy for privacy and opt-out information.

Dr. Steve Feyrer-Melk and Matt Essex join Phil Beene for part 2 of a conversation diving into the problems with how health management teams are measuring performance and success (2:18), the language that must be used in initial outreach communications to earn the member's trust (7:45), whether the outreach should "start with why" or when you should try to drill down to that personal "why" with a new member (11:30), and practical suggestions for better ways to measure success across your health management teams to align your success metrics with your desired outcomes (14:31). Learn more about us at https://nudgecoach.com. See acast.com/privacy for privacy and opt-out information.