Podcasts about Nudge

What happens when you trade the traditional 9-to-5 ladder for a "choose your own adventure" career in the New York City media scene? In this episode, we sit down with Emma Sheehy, owner of Emma Sheehy Photography and a powerhouse freelance creator. Emma takes us through her journey from being an executive assistant in TV news to finding her creative voice through layoffs, side hustles, and a "yes first, figure it out later" mentality. We dive deep into why your Instagram is the new GPA, how to stay ahead of TikTok trends without losing your mind, and the importance of "Consumer Fixation" when drawing inspiration. Key Takeaways:// Your Social Media is Your Resume: In the creative and digital marketing world, proof of work beats a GPA every time. Emma shares how she's navigated high-level interviews where her Instagram feed was the portfolio.// Listen to the "Nudge": If you keep getting pulled toward a specific creative outlet or side project, it's there for a reason. Emma discusses how lean times and career pivots are often the best opportunities to chase those instincts wholeheartedly.// The 50% Freelance Shift: We discuss the rising trend of the freelance workforce and why specializing in a niche now—whether it's day-of wedding content or boutique hotel photography—is a hedge against future career instability.// Speed Over Perfection on TikTok: Emma breaks down why "making it pretty later" is the key to trend fluency. She shares a humbling lesson on why posting a raw clip today is often more impactful than a highly edited masterpiece two days late.Connect with Emma: Instagram____Join the MHH Collective! The MHH Collective is a community for marketers and business owners to connect, ask real questions, and grow their careers together. Join for access to live Q&As with industry experts, a private Slack community, and ongoing resources: https://www.marketinghappyhr.com/mhh-collectiveSay hi! DM us on Instagram and let us know what content you want to hear on the show - We can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. ⁠Join the MHH Collective: ⁠Join now⁠Get the latest marketing trends, open jobs and MHH updates, straight to your inbox: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our email list!⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow MHH on Social: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ |⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠TikTok⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Questions? Comments? Episode suggestions? Send us a text message!From the archive: Episode #193: Phill Agnew is a marketing expert and host of the highest-ranking marketing podcast in the UK.  He explains what behavioural science involves, how to use marketing principles to get a pay rise, and how to persuade your boss you have a good idea.What you'll learn[01:30] How Phill became a marketing expert.[02:49] How curiosity gaps work.[03:48] What behavioural science involves.[05:30] What a “nudge means in a behavioural science context.[07:16] The difference between a nudge and manipulating someone.[09:16] The variable reward techniques gambling apps use to get you addicted to them.[13:18] How social media uses variable rewards to keep you browsing.[14:08] Positive ways variable rewards can be used.[15:15] How to use anchoring to negotiate a salary rise.[18:26] The problems with anchoring.[19:28] Using loss aversion to get a pay rise.[21:15] How to use the commitment principle and consistency principle to get a pay rise. [24:11] The power of “no” and the door-in-the-face technique.[26:52] How to have a difficult conversation with a colleague.[28:48] What supercommunicators do and how they communicate.[33:20] Techniques you can use when business networking.[36:10] How to persuade your boss that you have a good idea.[42:08] How giving people autonomy changes how they respond.[45:12] How to use behavioural science in the workplace.Resources mentioned in this episodePlease note that some of these are affiliate links and we may get a commission in the event that you make a purchase.  This helps us to cover our expenses and is at no additional cost to you.Nudge, Richard Thaler and Cass SunsteinDecoded, Phil BardenHooked, Nir EyalIndistractable, Nir EyalOctopus EnergyDishoomNever Split the Difference, Chris VossYou Have More Influence Than You Think, Vanessa BohmsThe Power of Habit, Charles DuhiggSupercommunicators, Charles DuhiggHow To Win Friends and Influence People, Dale CarnegieNudge: Can Charles Duhigg Make Me Popular?Episode 183: The secrets to effective business development and getting more clients - with Deb Feder of Feder DevelopmentInfluence, Robert CialdiniThe Art of Thinking Clearly, Rolf Dobellihttps://changeworklife.com/using-behavioural-

Do nine-ending prices really work?  Will £9.99 sell more than £10.00? Can it be used for high-quality products? What about hedonic products? Can it be used on speed limits?  For years this debate has raged on. But today on Nudge, I speak with pricing expert Dr Markus Husemann-Kopetzky to settle the argument. ---  Markus' book: https://amzn.to/46Hetcg  Unlock the Nudge Vaults: https://www.nudgepodcast.com/vaults Join 10,534 readers of my newsletter: https://www.nudgepodcast.com/mailing-list  Connect on LinkedIn: https://www.linkedin.com/in/phill-agnew/  --- Today's sources:  Gendall, P. (1998). Estimating the effect of odd pricing. Journal of Product & Brand Management, 7(5), 421–432. Husemann-Kopetzky, M. (2018). Handbook on the psychology of pricing: 100+ effects on persuasion and influence every entrepreneur, marketer and pricing manager needs to know. Independently published. ITN Archive. (2022, November 28). “I will not accept that it's a highly dangerous road” (1988) [Video]. YouTube. Kim, J., Novemsky, N., & Dhar, R. (2013). Adding small differences can increase similarity and choice. Psychological Science, 24(2), 176–182. Nunes, J. C., & Park, C. W. (2003). Incommensurate resources: Not just more of the same. Journal of Marketing Research, 40(1), 26–38. Rubinstein, A., & Yee, V. (2020). The left-digit bias: When and why are consumers penny wise and pound foolish? Journal of Marketing Research, 57(3), 467–485. Schindler, R. M., & Kibarian, T. M. (1996). Increased consumer sales response through use of 99-ending prices. Journal of Retailing, 72(2), 187–199. Shotton, R. (2018). The choice factory: 25 behavioural biases that influence what we buy. Harriman House. Suwelack, T., Hogreve, J., & Hoyer, W. D. (2011). Understanding money-back guarantees: Cognitive, affective, and behavioral effects. Journal of Retailing, 87(4), 462–478. Wadhwa, M., & Zhang, K. (2015). This number just feels right: The impact of roundedness of price numbers on product evaluations. Journal of Consumer Research, 41

Hour 3 for 3/6/26 Drew and R. Hannah Oakley continue their conversation about Holy Nudge and exercising faith (3:18). Calls: praying for ex-wife (4:45), and confession story (6:45). Then, Dr. Lou Tartaglia, a sleep medicine specialist covers sleep and daylight savings (15:01). Topics: sleep study (23:09), staying up late (29:23), marijuana (34:04), baby sleep (38:12), c-pap (40:08), stretching before bed (41:38), going to bed late (42:33), and loneliness and sleep (43:38). Links: Holy Nudge, Holy Fire Return of the Cloth

Hour 2 for 3/6/26 Drew and Brooke pray the Chaplet of Divine Mercy (1:00). Then, R. Hannah Oakley discusses her new book Holy Nudge, Holy Fire (27:17). Topics: birthday cakes (34:41), Mass on Relevant Radio (36:07), 7-year old atheist (39:11), and son's rehab story (43:17). Link: Holy Nudge, Holy Fire

Taking a bit of a break from the homelessness series, we have a crew episode where we finally cancel Senator Eric Buckson and then dive back into Delaware history, talking about the parallels between Jack Markell and Matt Meyer as well as how the weird antisemitism against them came to be.Show Notes:Subscribe on PatreonBefore the Riots

Today on Nudge, Professor Katie Slocombe shares how chimpanzees handle power, build alliances, and jostle for status in their troop. It's the first time on Nudge that we've looked at the primate roots of leadership and influence, with plenty of insight into how we humans behave at work (and everywhere else). Don't miss it.  ---  Subscribe to the Nudge Newsletter (and get a surprise gift): https://nudge.kit.com/subscribe Connect on LinkedIn: https://www.linkedin.com/in/phill-agnew/ Watch Nudge on YouTube: https://www.youtube.com/@nudgepodcast/ --- Today's sources:  Slocombe, K. E., & Zuberbühler, K. (2007). Chimpanzees modify recruitment screams as a function of audience composition. Proceedings of the National Academy of Sciences of the United States of America, 104(43), 17228–17233.Slocombe, K. E., Waller, B. M., & Liebal, K. (2011). The language void: The need for multimodality in primate communication research. Animal Behaviour, 81(5), 919–924.

Join Sophie and Chloe as they discuss Time Babies, cute and subtle replacements for saying "sex", and sonic toys for all those little adventures through time and space!  Make sure to join the SubscribeStar to vote on this week's bet and get exclusive mini-episodes!Find us on BlueSky @theusualbet.bsky.socialEmail us at theusualmailbox@gmail.comSupport us at www.subscribestar.adult/sophieandpudding ★ Support this podcast on Patreon ★

16 years ago a chain of Chinese restaurants wanted to increase sales without changing the price.  They didn't change the product.  The service.  The chef.  The food.  Instead, they changed two words on their menu and increased sales by 18%.  The restaurants used the advice of today's guest on Nudge, Robert Cialdini.  Today, Cialdini explains the social proof principle, sharing how changing just two words could increase your sales. ---  Unlock the Nudge Vaults: https://www.nudgepodcast.com/vaults Read Cialdini's bestseller Influence: https://amzn.to/4prHb7Y Read the new and expanded Influence: https://amzn.to/43TY0jI Read Pre-Suasion: https://amzn.to/48hA6Qr  Read Yes! (Containing 60 Psyc-Marketing Tips): https://amzn.to/48ddNNf  Join 10,428 readers of my newsletter: https://www.nudgepodcast.com/mailing-list  Connect on LinkedIn: https://www.linkedin.com/in/phill-agnew/  ---  Today's sources:  Aune, R. K., & Basil, M. D. (1994). A relational-obligations approach to fund-raising: The effects of guilt and credibility appeals on compliance. Communication Research, 21(4), 486–498. Binning, K. R., Kaufmann, N., McGreevy, E. M., Fotuhi, O., Chen, S., Marshman, E., Kalender, Z. Y., Limeri, L. B., Betancur, L., & Singh, C. (2020). Changing social contexts to foster equity in college science courses: An ecological-belonging intervention. Psychological Science, 31(9), 1059–1070. Boh, W. F., & Wong, S.-S. (2015). Managers versus co-workers as referents: Comparing social influence effects on within- and outside-subsidiary knowledge sharing. Organizational Behavior and Human Decision Processes, 126, 1–17. Borman, G. D., Rozek, C. S., Hanselman, P., & Destin, M. (2019). Reappraising academic and social adversity improves middle school students' academic achievement, behavior, and well-being. Proceedings of the National Academy of Sciences of the United States of America, 116(33), 16286–16291. Cai, H., Chen, Y., & Fang, H. (2009). Observational learning: Evidence from a randomized natural field experiment. American Economic Review, 99(3), 864–882. Frank, R. H. (2020). Under the influence: Putting peer pressure to work. Princeton University Press. Goldstein, N. J., Cialdini, R. B., & Griskevicius, V. (2008). A room with a viewpoint: Using social norms to motivate environmental conservation in hotels. Journal of Consumer Research, 35(3), 472–482. Hallsworth, M., List, J. A., Metcalfe, R. D., & Vlaev, I. (2017). The behavioralist as tax collector: Using natural field experiments to enhance tax compliance. Journal of Public Economics, 148, 14–31. Jung, J., Busching, R., & Krahé, B. (2019). Catching aggression from one's peers: A longitudinal and multilevel analysis. Social and Personality Psychology Compass, 13(4), e12440. Linder, J. A., Meeker, D., Fox, C. R., Friedberg, M. W., Persell, S. D., Goldstein, N. J., Knight, T. K., Hay, J. W., & Doctor, J. N. (2017). Durability of benefits of behavioral interventions on inappropriate antibiotic prescribing in primary care: Follow-up from a cluster randomized clinical trial. JAMA, 318(14), 1391–1392. Meeker, D., Linder, J. A., Fox, C. R., Friedberg, M. W., Persell, S. D., Goldstein, N. J., Knight, T. K., Hay, J. W., & Doctor, J. N. (2016). Effect of behavioral interventions on inappropriate antibiotic prescribing among primary care practices: A randomized clinical trial. JAMA, 315(6), 562–570. Murrar, S., Campbell, M. R., & Brauer, M. (2020). Exposure to peers' pro-diversity attitudes increases inclusion and reduces the achievement gap. Nature Human Behaviour, 4(9), 889–897. Nolan, J. M. (2021). Social norm interventions as a tool for pro-climate change. Current Opinion in Psychology, 42, 120–125. Peterson, R. A., Kim, Y., & Jeong, J. (2020). Out-of-stock, sold out, or unavailable? Framing a product outage in online retailing. Psychology & Marketing, 37(4), 535–547.

When Richard Thaler and Cass Sunstein released their book ‘Nudge' in 2008, it caught the public imagination. ‘Nudge theory' – the idea that people could be encouraged to make better choices through small, subtle interventions – was innovative, and exciting. A decade and a half later, a whole lot of nudging seems to have come to a whole lot of nothing. Why wasn't ‘nudge theory' more help in tackling climate change, or helping people enroll in pensions? And, even if it hasn't saved the world, does behavioural science still have a role in policymaking? Former member of the UK's Behavioural Insights Team and professor of behavioural science, Nick Chater, reflects on the legacy of nudges.Related LinksCan we ‘nudge' our way to higher growth?The uses — and the limits — of ‘nudge' economicsWhat nudge theory got wrongSubscribe to Soumaya's show on Apple, Spotify, Pocket Casts or wherever you listen.Read a transcript of this episode on FT.com Hosted on Acast. See acast.com/privacy for more information.

When Richard Thaler first published Nudge, the world was just starting to believe in his brand of behavioral economics. In this 2021 episode, we ask: How has nudge theory held up in the face of a global financial meltdown, a pandemic, and other existential crises? SOURCES:Richard Thaler, professor of economics at the University of Chicago. RESOURCES:Nudge: The Final Edition, by Richard Thaler and Cass Sunstein (2021).Sludge: What Stops Us from Getting Things Done and What to Do About It, by Cass Sunstein (2021)."Sludge: Americans Spend 11.4 Billion Hours Filling Out Federal Paperwork," by Cass Sunstein (Big Think, 2021)."Carbon Taxation in Sweden," by Government Offices of Sweden Ministry of Finance (2021)."The Climate Club: How to Fix a Failing Global Effort," by William Nordhaus (Foreign Affairs, 2020)."Organ Donation: Presumed Consent and Focusing on What Matters," by Rebecca Brown (The Journal of Medical Ethics Blog, 2017). EXTRAS:"Sludge," series by Freakonomics Radio (2025).“People Aren't Dumb. The World Is Hard. (Ep. 340 Rebroadcast),” by Freakonomics Radio (2018). Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

I watched Home Alone and suddenly started hearing the theme tune everywhere.  I thought I was going insane.  But Tom Bowden-Green and Luan Wise explained that I actually fell for a fairly well-known bias.  A bias you've almost certainly experienced as well.  ---  Come to Uplift Live: https://uplift-live.com/ (Use code NUDGE to get £50 off)  Tom and Luan's book: https://amzn.to/49aZnh3 Unlock the Nudge Vaults: https://www.nudgepodcast.com/vaults Join 10,428 readers of my newsletter: https://www.nudgepodcast.com/mailing-list  Connect on LinkedIn: https://www.linkedin.com/in/phill-agnew/  ---  Today's sources:  Costello, J. P., Garvey, A. M., Germann, F., & Wilkie, J. E. B. (2024). The Uptrend Effect: Encouraging healthy behaviors through greater inferred normativity. Journal of Marketing Research, 61(1), 110–127. Cruz, R. E., Leonhardt, J. M., & Pezzuti, T. (2017). Second person pronouns enhance consumer involvement and brand attitude. Journal of Interactive Marketing, 39(1), 104–116. Khan, U., & Dhar, R. (2006). Licensing effect in consumer choice. Journal of Marketing Research, 43(2), 259–266. Lim, S., van Osselaer, S. M., Goodman, J. K., Fuchs, C., & Schreier, M. (2024). The Starbucks effect: When name-based order identification increases customers' store preference and service satisfaction. Journal of Retailing, 100(2), 316–329. Sahni, N. S., Wheeler, S. C., & Chintagunta, P. (2018). Personalization in email marketing: The role of noninformative advertising content. Marketing Science, 37(2), 236–258. Van Boven, L., Dunning, D., & Loewenstein, G. (2000). Egocentric empathy gaps between owners and buyers: Misperceptions of the endowment effect. Journal of Personality and Social Psychology, 79(1), 66–76. van der Meulen, M. (2022). Are we indeed so illuded? Recency and frequency illusions in Dutch prescriptivism. Languages, 7(1), 42. Zwicky, A. (2006). Why are we so illuded. Retrieved from https://web.stanford.edu/~zwicky/LSA07illude.abst.pdf

Do you get better at listening to the Holy Spirit as you get older?  I do!!  What I once didn't even notice is now as plain as day.  Does that mean I'm getting more wisdom?  I hope so!!  Today, you'll hear me talk about a recent nudge I had to reach out to someone.  Did it make a difference?  GOD made a difference!  Reach Out to Me:Website: www.dontignorethenudge.comPatreon: www.patreon.com/dontignorethenudgeIG: @dontignorethenudgepodcastPrivate FB group to WATCH interviews: www.dontignorethenudge.com/facebook__________________________________________________________________________________________Business/Personal Coaching with Cori:www.corifreeman.com(951) 923-2674

Spieleveteranen-Episode #435 (08-2026) Besetzung: Heinrich Lenhardt und Jörg Langer Aufnahmedatum: 12.02.2026 Laufzeit: 1:43:57 Stunden (0:00:15 News & Smalltalk – 0:44:29 Zeitschriften-Zeitreise) Die furchtlosen Spieleveteranen brechen zu einer weiteren Zeitexpedition auf. Mit Kompass, Fackel und Lesebrille gerüstet erkunden wir vergangene Jahrzehnte und blättern in den damaligen Spielemedien. Bei dieser Entdeckungsreise stoßen wir zum Beispiel auf einen Feuerschutz-Waldspaziergang (2016), eine Winterolympiade in Italien (2006) und einen brachialen Shareware-Shooter (1996). Für Patreon-Unterstützer geht die Zeitreise im Bonussegment weiter, da begegnen uns 1986 so manche Filmumsetzung und auch ein klassisches Grafikprogramm. Zu Beginn der Episode arbeiten wir uns zunächst durch einen Stapel News-Meldungen, berichten von zwei neuen Indiespielen und denken auch an die Hörerpost. Unterstützt die Spieleveteranen und hört das volle Programm: https://www.patreon.com/spieleveteranen 00:15 News & Smalltalk 05:34 Gemischte News: id-Urgesteine blicken auf Catacomb 3-D zurück, HBO macht eine Baldur's-Gate-3-Serie, Kingdom Come: Deliverance 2 feiert mit Infografiken Geburtstag, Bomberman und Rayman sind wieder da, die 2. Metal Gear Solid Master Collection kommt im August, Dead-Cells-Team macht neues Castlevania-Spiel – und ein Mario-Arrangement gewinnt einen Grammy. 23:28 Was haben wir zuletzt gespielt? Menace, Mewgenics. 42:57 Hörerpost von Nudge. 44:29 Zeitschriften-Zeitreise: Februar 2016, 2006, 1996 45:36 GamersGlobal und GameStar 3/2016, u.a. mit Firewatch, Unravel und Homeworld – Desert of Kharak. 1:01:55 GameStar 3/2006, u.a. mit Torino 2006, DTM Rave Driver 3 und Taito Legends. 1:16:08 PC Player 3/1996, u.a. mit Duke Nukem 3D, Earthworm Jim und Warhammer – Shadow of the Horned Rat. 1:41:30 Abspann.

Nudge the world. To learn more about finding true happiness, check out our bestselling book, NEW HAPPY: Getting Happiness Right in a World That's Got It Wrong! Available at www.thenewhappy.com/book

This week's show comes out early to remind you of this weekend's price rise for the UpLift Live 26. We have an interview with our final speaker, the host of the Nudge podcast, Phill Agnew.PostbagAshley Leeds: Premium banner image buttonsCaryn Yuen: Some experts say that sharing glimpses of your personal life can help build your brand and make it easier for your audience to connect with you. How important do you think this is? How often should one be doing this? How do you decide what's worth sharing, and what's not?———Phill Agnew interview: our final speaker at UpLift Live 26 on 26 March 2026. Get your ticket at uplift-live.com and see all speaker interviews at uplift-live.com/speakersMore in this episode:Conference planning videoBanner image size blogAbout those post-it notes

ParaTruth: Reborn welcomes Eboni Banks February 3rd, 2026 EP: 79 TOPIC: Your Intuitive Nudge: Learning to Trust the Voice Within You've felt it before — that quiet inner pull urging you to act, pause, or change direction. But how do you know when it's intuition… and when it's fear or imagination? In this episode of ParaTruth: Reborn, we sit down with intuitive coach and author Eboni Banks to explore the message behind Your Intuitive Nudge. Eboni helps us decode the subtle signals intuition sends, why so many people ignore them, and how learning to trust that inner guidance can lead to clearer decisions, deeper self-trust, and a more aligned life. If you've ever second-guessed your gut feelings or wondered whether intuition is real, this conversation offers a grounded, empowering path forward. Guest Bio: Eboni is a mystic, survivor, writer, author, and embodied teacher who has connected with her intuition since childhood. The traditions of mysticism, healing, and wellness are part of Eboni's lineage on both sides of her family. As early as the 1940s, her maternal great-grandmother read palms, and her late father was a social worker who practiced hypnotherapy. This rich family lineage in mysticism creates a connection that Eboni carries forward in multiple ways. She is also a Reiki Level II practitioner, certified Bhakti yoga teacher, and yoga nidra instructor. Eboni's website: https://www.bodywayintuition.com

In this episode, we speak with Kevin Chesters, author of The Creative Nudge and ex-CSO at Ogilvy UK, about the behavioral science of creativity. Kevin explains how small tactics can boost creativity, why time pressure kills it, and how organizations can build a culture of lateral problem solving. 

If you're considering going into dental hygiene, you've probably wondered whether dental hygiene is truly the right path for you. This episode meets that question head-on—without fear-mongering or false promises. Dana walks through what it really means to feel “meant” for a profession, reframing doubt, delays, and detours as common parts of the journey rather than signs of failure. She discusses the concept of The Nudge, The Knock, and The Rhino—the subtle interests, clear opportunities, and unavoidable obstacles that often guide us toward where we're meant to be, even when the path feels messy. Let this be a reminder that dental hygiene is not a lifelong trap, but a foundation of transferable skills that can grow, pivot, and evolve with you. If you're deciding between paths or feeling unsettled by setbacks, the takeaway is practical and grounding: shadow, ask questions, listen to your intuition, and trust that struggle does not disqualify you—it often clarifies you. Caring for people is at the heart of dental hygiene, and there's more than one “right” way to arrive there.

Behavioral science holds the keys to some of the most effective (yet overlooked) marketing strategies. And if you're not thinking about it, you're already behind.  In this throwback episode, Daniel sits down with Phill Agnew, host of the UK's #1 marketing podcast Nudge, to explore psychological principles that can transform the way you sell.  From why loss aversion outperforms gain framing, to using scarcity without backfiring, to the surprising benefits of admitting your flaws, Phill unpacks examples and research-backed tactics you can apply today. And, what's up with Phill's reading list? He breaks down why you should read the 25 on his list…and why there's 5 to avoid.  If you're a Marketer who wants to understand the WHY behind your customers' decisions, this is the episode for YOU. Follow Phill: LinkedIn: https://www.linkedin.com/in/phill-agnew/?originalSubdomain=uk Phill's 25 Books to Read (And 5 to Avoid): https://nudge.kit.com/reading-list Follow Daniel: LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing/ Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

“Say you've calculated your price and it comes out at £120,121.  Most would round it down to £120,000.  That's completely wrong.”  That's what Robert Cialdini told me on the latest episode of Nudge.  He also explained why the Prime energy drink first succeeded and then flopped.  How Disney kept us hooked on classic movies.  And how he applies the authority bias to sell his own products.  ---  Unlock the Nudge Vaults: https://www.nudgepodcast.com/vaults See Agent Spark in action at ⁠gwi.com/spark⁠ Read Cialdini's bestseller Influence: https://amzn.to/4prHb7Y Read the new and expanded Influence: https://amzn.to/43TY0jI Read Pre-Suasion: https://amzn.to/48hA6Qr  Read Yes! (Containing 60 Psyc-Marketing Tips): https://amzn.to/48ddNNf  Join 10,226 readers of my newsletter: https://www.nudgepodcast.com/mailing-list  Connect on LinkedIn: https://www.linkedin.com/in/phill-agnew/  --- Today's sources:  Cialdini, R. B. (2021). Influence: The psychology of persuasion (New & expanded ed.). Harper Business. Dunn, E. W., & Norton, M. I. (2013). Happy money: The science of happier spending. Simon & Schuster. Nelissen, R. M. A., & Meijers, M. H. C. (2011). Social benefits of luxury brands as costly signals of wealth and status. Evolution and Human Behavior, 32(5), 343–355. West, S. G. (1975). Increasing the attractiveness of college cafeteria food: A reactance theory perspective. Journal of Applied Psychology, 60(5), 656–658. Wilson, P. R. (1968). Perceptual distortion of height as a function of ascribed academic status. Journal of Social Psychology, 74(1), 97–102. Worchel, S., Lee, J., & Adewole, A. (1975). Effects of scarcity on value perception: The cookie-jar study. Journal of Personality and Social Psychology, 31(5), 791–799.

This episode is dedicated to helping you read the Bible through in a year.  It contains resources and ideas for actually making it happen this year.  You will be blessed ... just do it!  :)Reach Out to Me:Website: www.dontignorethenudge.comPatreon: www.patreon.com/dontignorethenudgeIG: @dontignorethenudgepodcastPrivate FB group to WATCH interviews: www.dontignorethenudge.com/facebook__________________________________________________________________________________________Business/Personal Coaching with Cori:www.corifreeman.com(951) 923-2674

Castigat ridendo or “Humor Corrects Morals”: Psyops, ‘The Nudge’, War, and Source(s) of Hitler’s Ideas … and/or Drugs

This study analysed 6,700 websites in an unprecedented A/B test.  The results proved something that Dr Robert Cialdini had been preaching for years.  Today, on Nudge, Robert Cialdini joins me again, covering another of his seven principles of persuasion.  And I share a marketing lesson that (I think) every business needs to know. ---  Unlock the Nudge Vaults: https://www.nudgepodcast.com/vaults See Agent Spark in action at gwi.com/spark Read Cialdini's bestseller Influence: https://amzn.to/4prHb7Y Read the new and expanded Influence: https://amzn.to/43TY0jI Read Pre-Suasion: https://amzn.to/48hA6Qr  Read Yes! (Containing 60 Psyc-Marketing Tips): https://amzn.to/48ddNNf  Join 10,189 readers of my newsletter: https://www.nudgepodcast.com/mailing-list  Connect on LinkedIn: https://www.linkedin.com/in/phill-agnew/  ---  Today's sources:  Bell, T. [Taylor Bell]. (2025, February 13). Inside Trader Joe's: The genius strategy behind its cult following (and low prices) [Video]. YouTube. Bornstein, R. F., Leone, D. R., & Galley, D. J. (1987). The generalizability of subliminal mere exposure effects: Influence of stimuli perceived without awareness on social behavior. Journal of Personality and Social Psychology, 53(6), 1070–1079. Browne, D., & Swarbrick-Jones, A. (2017). The science of persuasion in e-commerce: An analysis of 6,700 online A/B tests. Conversion Rate Experts. Danziger, S., Levav, J., & Avnaim-Pesso, L. (2011). Extraneous factors in judicial decisions. Proceedings of the National Academy of Sciences of the United States of America, 108(17), 6889–6892. Drachman, D., deCarufel, A., & Insko, C. A. (1978). The extra credit effect in interpersonal attraction. Journal of Experimental Social Psychology, 14(5), 458–465. Fang, X., Singh, S. N., & Ahluwalia, R. (2007). An examination of different explanations for the mere exposure effect. Journal of Consumer Research, 34(1), 97–103. Gladka, A., & Żemła, M. (2016). Effectiveness of reciprocal rule in tourism: Evidence from a city tourist restaurant. European Journal of Service Management, 17(1), 57–63. Mita, T. H., Dermer, M., & Knight, J. (1977). Reversed facial images and the mere-exposure hypothesis. Journal of Personality and Social Psychology, 35(8), 597–601. Nicholson, C. Y., Compeau, L. D., & Sethi, R. (2001). The role of interpersonal liking in building trust in long-term channel relationships. Journal of the Academy of Marketing Science, 29(1), 3–15. Razran, G. (1940). Conditioned response changes in rating and appraisal. Psychological Bulletin, 37(6), 481–493. Shotton, R. (2023). The illusion of choice: 16½ psychological biases that influence what we buy. Harriman House. Strohmetz, D. B., Rind, B., Fisher, R., & Lynn, M. (2002). Sweetening the till: The use of candy to increase restaurant tipping. Journal of Applied Social Psychology, 32(2), 300–309. Zajonc, R. B., & Rajecki, D. W. (1969). Exposure and affect: A field experiment. Psychonomic Science, 17(4), 216–217.

When you think everything is falling apart, but actually things are all coming together as God planned, it's a beautiful day...or a beautiful weekend!Reach Out to Me:Website: www.dontignorethenudge.comPatreon: www.patreon.com/dontignorethenudgeIG: @dontignorethenudgepodcastPrivate FB group to WATCH interviews: www.dontignorethenudge.com/facebook__________________________________________________________________________________________Business/Personal Coaching with Cori:www.corifreeman.com(951) 923-2674

In his new co-authored book It's On You, the English behavioral scientist Nick Chater exposes how the rich and powerful - the THEM - have convinced us that we're to blame for society's deepest problems. Can't lose weight? That's because YOU lack willpower—or so THEY would have you believe. But willpower, Chater argues, is a convenient myth. And that means the behavioral economists got it wrong too. Nudge theory doesn't work because human beings are far messier than the utilitarians assume. The answer isn't self-discipline. It's systemic change—and that requires politics, not self-help or even self-discipline. It's transferring power back from THEM to YOU. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit keenon.substack.com/subscribe

This episode is all about that little voice inside our heads, the conscience! Everyone has one, but do we really understand it? Can we trust it? Can it be trained? Where'd it come from? These are the questions we seek to answer in this episode of SOUL TRAINING!

In this solo episode, Darin breaks down one of the most misunderstood drivers of behavior change: environment. We've been taught that success comes down to discipline, motivation, and willpower, but neuroscience tells a very different story. Darin explains how modern environments hijack the brain's reward system, override conscious choice, and quietly shape habits before we even realize it. This episode is a practical, science-backed roadmap for redesigning your surroundings so healthy behaviors become automatic and self-sabotaging patterns lose their grip.     What You'll Learn Why willpower is a weak and unreliable backup system How your environment shapes behavior before conscious choice The neuroscience behind cues, habits, and automatic behavior Why modern food and tech are engineered to hijack dopamine How stress amplifies cravings and impulsive behavior The link between cortisol, dopamine, and habit formation Why changing your environment works better than "trying harder" How visual cues influence food choices and cravings Why phones, notifications, and color overstimulate the brain Simple ways to design a SuperLife environment that supports your goals     Chapters 00:00:03 – Welcome to SuperLife and the mission of sovereignty 00:00:33 – Sponsor: TruNiagen NAD⁺ supplements and why verification matters 00:02:18 – Introducing today's topic: environment vs willpower 00:02:42 – Why willpower has been misunderstood 00:03:18 – Willpower as a weak backup system 00:03:32 – How surroundings shape habits automatically 00:03:53 – The neuroscience of behavior change 00:04:01 – Dopamine hijacking in modern life 00:04:14 – Designing environments that make good habits automatic 00:05:06 – Why this topic matters more than ever 00:05:46 – External cues and automatic brain responses 00:06:18 – Hippocampus, basal ganglia, and habit loops 00:06:55 – Nudge theory and environmental design 00:07:31 – Why willpower shouldn't lead behavior change 00:07:55 – Food cues, stress, and cravings 00:08:20 – Phones, notifications, and dopamine overload 00:09:05 – Reward prediction and cue-driven behavior 00:10:02 – Redesigning environments to reduce addiction 00:10:34 – Stress hormones and habit reinforcement 00:11:30 – Sponsor: Our Place non-toxic cookware 00:13:34 – Stress, scrolling, and lost time 00:14:26 – Junk food, stress, and compulsive eating 00:15:12 – How environmental cues shift food desire 00:15:28 – Engineered foods and reward circuits 00:16:09 – Tech cues, stress, and attention hijacking 00:17:06 – Practical solutions: designing a SuperLife environment 00:17:48 – Kitchen setup and visual food cues 00:18:41 – Workspace design and single-purpose zones 00:19:08 – Reducing digital dopamine triggers 00:19:32 – Using grayscale mode on your phone 00:20:32 – Social environment and behavior modeling 00:21:21 – Community, support, and the SuperLife Patreon 00:22:18 – Bringing nature into your home 00:23:19 – Environment influences habits more than willpower 00:23:52 – Why inaction keeps you stuck 00:24:13 – Changing your environment to change your life 00:24:26 – Closing thoughts and call to action     Thank You to Our Sponsors: Our Place: Non-toxic cookware that keeps harmful chemicals out of your food. Get 10% off at fromourplace.com with code DARIN. Tru Niagen: Boost NAD+ levels for cellular health and longevity. Get 20% off with code DARIN20 at truniagen.com.     Find More From Darin: Website: darinolien.com Instagram: @darinolien Book: Fatal Conveniences     Key Takeaway If you don't change your environment, something else will keep making choices for you.     Bibliography/Sources Clear, J. (2018). Atomic habits: An easy & proven way to build good habits & break bad ones. Avery. (Reference for Environment > Willpower). https://jamesclear.com/atomic-habits Laran, J., & Salerno, A. (2013). Life-history strategy, food choice, and caloric consumption. Psychological Science, 24(2), 167–173. (Reference for harsh environment cues increasing desire for energy-dense foods). https://doi.org/10.1177/0956797612450031 Mullainathan, S., & Shafir, E. (2013). Scarcity: Why having so little means so much. Times Books. (Reference for scarcity/environment hijacking cognitive bandwidth). https://us.macmillan.com/books/9780805092646 Schwabe, L., & Wolf, O. T. (2011). Stress-induced modulation of instrumental behavior: From goal-directed to habitual control of action. Behavioral Neuroscience, 125(5), 664–673. (Reference for stress hormones amplifying habit/cue-reward learning). https://doi.org/10.1037/a0024732 Story, M., Kaphingst, K. M., Robinson-O'Brien, R., & Glanz, K. (2008). Creating healthy food and eating environments: Policy and environmental approaches. Annual Review of Public Health, 29, 253–272. (Reference for the "ecological framework" of eating behavior). https://doi.org/10.1146/annurev.publhealth.29.020907.090926 Subramaniam, A. (2025). How your environment shapes your habits. Psychology Today. (Reference for the specific Psychology Today article on external cues). https://www.psychologytoday.com/us/blog/parenting-from-a-neuroscience-perspective/202503/how-your-environment-shapes-your-habits Thaler, R. H., & Sunstein, C. R. (2008). Nudge: Improving decisions about health, wealth, and happiness. Yale University Press. (Reference for Nudge Theory). https://yalebooks.yale.edu/book/9780300122237/nudge Ulrich, R. S., Simons, R. F., Losito, B. D., Fiorito, E., Miles, M. A., & Zelson, M. (1991). Stress recovery during exposure to natural and urban environments. Journal of Environmental Psychology, 11(3), 201–230. (Reference for nature exposure reducing stress markers). https://doi.org/10.1016/S0272-4944(05)80184-7 Wansink, B. (2004). Environmental factors that increase the food intake and consumption volume of unknowing consumers. Annual Review of Nutrition, 24, 455–479. (Reference for visual cues and food environment engineering). https://doi.org/10.1146/annurev.nutr.24.010403.103025  

In a world obsessed with Martech optimization and AI, is the most overlooked competitive advantage simply understanding how the human brain actually works? Agility requires more than just adapting to new technologies; it requires a deep, empathetic understanding of the timeless human behaviors that drive customer decisions. Today, we're going to talk about the intersection of marketing and human psychology. We'll explore how understanding cognitive biases and behavioral science isn't just an academic exercise, but a critical tool for creating more effective customer experiences, more persuasive messaging, and ultimately, a more resilient and agile brand. To help me discuss this topic, I'd like to welcome, Phill Agnew, Host of Nudge Podcast at Nudge Podcast. About Phill Agnew Phill Agnew hosts Nudge, the UK's #1 marketing podcast. It's a critically acclaimed behavioural science show that has featured world-renowned guests such as Richard Shotton, Rory Sutherland, Tali Sharot, Jonah Berger, Dan Pink, and Chris Voss. With a knack for demystifying complex psychological concepts, Phill translates cutting-edge behavioural science into actionable insights for marketers, business leaders, and everyday professionals. His podcast has been downloaded by hundreds of thousands across the globe, establishing Phill as a trusted voice in behavioural marketing.,Yes,This has been completed Phill Agnew on LinkedIn: https://www.linkedin.com/in/phill-agnew/ Resources Nudge Podcast: https://www.nudgepodcast.com/ The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Catch the future of e-commerce at eTail Palm Springs, Feb 23-26 in Palm Springs, CA. Go here for more details: https://etailwest.wbresearch.com/Drive your customers to new horizons at the premier retail event of the year for Retail and Brand marketers. Learn more at CRMC 2026, June 1-3. https://www.thecrmc.com/ Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://ratethispodcast.com/agileConnect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

KFC keeps its recipe secret.  It's stored in a vault in an unknown location.  Only two KFC executives know the ingredients.  Neither are allowed to fly on the same plane.  But this secrecy is illogical. The recipe isn't important.  Today on Nudge, Richard Shotton explains how the secrecy makes customers more loyal.  He shares his favourite ad of all time, and we run one of his experiments on you.  ---  Read Richard's book: https://a.co/d/fEW7amQ Sign up for my newsletter: https://www.nudgepodcast.com/mailing-list Connect on LinkedIn: https://www.linkedin.com/in/phill-agnew-22213187/ Watch Nudge on YouTube: https://www.youtube.com/@nudgepodcast/  ---  Today's sources:  Heimbach, J. T., & Jacoby, J. (1972). The Zeigarnik effect in advertising. Advances in Consumer Research: Proceedings of the 3rd Annual Conference of the Association for Consumer Research, 746–757. Loewenstein, G. (1994). The psychology of curiosity: A review and reinterpretation. Psychological Bulletin, 116(1), 75–98.Zeigarnik, B. (1927). Über das Behalten von erledigten und unerledigten Handlungen. Psychologische Forschung, 9(1), 1–85.

Is anything too small for our God?  Does HE care about the small and mundane?  YES.  Yes, HE does.  I've got proof in today's episode.Reach Out to Me:Website: www.dontignorethenudge.comPatreon: www.patreon.com/dontignorethenudgeIG: @dontignorethenudgepodcastPrivate FB group to WATCH interviews: www.dontignorethenudge.com/facebook__________________________________________________________________________________________Business/Personal Coaching with Cori:www.corifreeman.com(951) 923-2674

What if one simple shift could make your event meals more inclusive, sustainable, and even more crave-worthy? This week on Eating at a Meeting Podcast LIVE, I'm talking with Chef Kent Buell , Culinary Director, and Taylor Flores , Corporate Engagement Manager at Greener by Default — a nonprofit that helps organizations make plant-based meals the default while still preserving diners' freedom to choose meat or dairy. From behavioral science to buffet design, Kent and Taylor are redefining what "sustainable dining" looks (and tastes) like. Their approach shows that changing how food is presented — not just what's served — can drastically reduce carbon emissions and food waste without sacrificing satisfaction. We'll dish on:

Monday, December 29. The seven stories you need to know today. Read today's briefing.If you're not a subscriber, click here to start.Tell us what you think! Take our podcast survey: washingtonpost.com/podcastsurvey

In today's special end-of-year episode, you'll hear the best insights from Nudge in 2025. Hear from Prof. Gerd Gigerenzer, Richard Shotton, Bas Wouters, Philip Graves, Prof. Matt Johnson and a Behavioural Insights Team director.  ---- Subscribe to the Nudge Vaults: https://www.nudgepodcast.com/vaults Sign up for my newsletter: https://www.nudgepodcast.com/mailing-list Connect on LinkedIn: https://www.linkedin.com/in/phill-agnew/  Watch Nudge on YouTube: https://www.youtube.com/@nudgepodcast/  ---- Today's Sources:  Beilock, S. L., Bertenthal, B. I., McCoy, A. M., & Carr, T. H. (2004). Haste does not always make waste: Expertise, direction of attention, and speed versus accuracy in performing sensorimotor skills. Psychonomic Bulletin & Review, 11(2), 373–379. Bellaiche, L., Shahi, R., Turpin, M. H., Ragnhildstveit, A., Sprockett, S., Barr, N., & Seli, P. (2023). Humans versus AI: Whether and why we prefer human-created compared to AI-created artwork. Cognitive Research: Principles and Implications, 8(1), 42. Groen, J., & Wouters, B. (2020). Online Influence: Boost your results with proven behavioral science. Amazon Digital Services LLC. Milkman, K. L., Patel, M. S., Gandhi, L., Graci, H. N., Gromet, D. M., Ho, H., Kay, J. S., Lee, T. W., Akinola, M., Beshears, J., Bogard, J. E., Buttenheim, A. M., Chabris, C. F., Chapman, G. B., Duckworth, A. L., Goldstein, N. J., Goren, A., Halpern, S. D., John, L. K., ... & Van den Bulte, C. (2021). A megastudy of text-based nudges encouraging patients to get vaccinated at an upcoming doctor's appointment. Proceedings of the National Academy of Sciences, 118(20), e2101165118. Nisbett, R. E., & Wilson, T. D. (1977). Telling more than we can know: Verbal reports on mental processes. Psychological Review, 84(3), 231–259. van den Broek, E., & den Heijer, T. (2024). The Housefly Effect. Bedford Square Publishers. Vennard, D., Park, T., & Attwood, S. (2019). Encouraging Sustainable Food Consumption By Using More-Appetizing Language.

We're revisiting our chat with Phil Agnew, creator of the Nudge podcast, to explore how behavioral science shows up in everyday marketing. From pricing to persuasion, Phil shares examples and tactics that continue to resonate.

Today we're going to chat about those moments when inspired action shows up—but it feels totally inconvenient or uncomfortable.  You'll learn why the nudges that don't seem easy or fun might still be exactly what your alignment is calling for.  Tune in for a fresh perspective on trusting intuitive guidance, even when it challenges your timing, preferences, or plans. Check out Espresso Shot #10: Your Inner GPS — Intuition + Inspired Action For all things Law of Attraction, visit Jennifer365.com.   Want more LoA goodness? Get my Vibe Notes for high-vibe tips between episodes.   I offer schedule-as-you-want coaching. Coaching with me is a great way to raise your vibration. If you're craving more clarity on manifesting, I've created a YouTube channel just for that. Want to support the podcast?  Buy me a coffee.  ☕️ Looking for an episode about a particular topic?  Check out the LYL Index.    

How would you encourage Australians to drive slower? That's what today's guest on Nudge, Adam Ferrier, had to do.  Being an applied behavioural scientist, he tackled this challenge in a novel way.  Listen to hear about his interesting campaign, how Jaws killed surfing and the secret behind Derren Brown's “hypnosis” trick.  --- Watch the bonus episode: https://nudge.kit.com/66dcb18641 Adam's agency: https://thinkerbell.com/ Adam's books: https://amzn.to/431eYfD Sign up for my newsletter: https://www.nudgepodcast.com/mailing-list Connect on LinkedIn: https://www.linkedin.com/in/phill-agnew-22213187/ Watch Nudge on YouTube: https://www.youtube.com/@nudgepodcast/ --- Today's sources: Cialdini, R. B. (1984). Influence: The psychology of persuasion. William Morrow. Shotton, R. (2023). The illusion of choice: 16½ psychological biases that influence what we buy. Harriman House. Sutherland, S. (1992). Irrationality: The enemy within. Constable.

Covering: #NERDSoul #IT #WelcometoDerry Cast: Jason Reeves: https://www.133art.com/ Solar Grey: https://www.instagram.com/backinthedeck/ . NERDSoul.DÉCKOR: https://www.etsy.com/shop/NERDSoulDeckor

Have you ever felt that quiet whisper — that inner nudge that says, something needs to shift — but you're not exactly sure what comes next? You're not alone. We're talking with Brielle Friedman, business coach, intuitive guide, and professional  dancer, who helps visionary women bring their creative ideas to life through alignment, joy, and sustainable action.Brielle's story is all about learning to listen to those inner nudges and trusting them — even when the path ahead isn't perfectly mapped out. She shares how she's blended all the different parts of herself — strategy, movement, intuition, and soul — into a life that's both grounded and free.In this episode, we're diving into:What it really feels like to be ready for your next chapter — even when you don't have it all figured outHow to listen for your body's “full-body yes” (and why saying “no” is just as powerful)Letting go of the pressure to have a perfect plan before you beginHow creativity, structure, and intuition can actually coexist beautifullyBrielle's favorite practices to help you take aligned action from a place of clarity and confidenceIf you're feeling the pull toward something more — but don't know where to start — this conversation is your permission slip to begin.MORE FROM BRIELLEVisit helloitsbrielle.com to learn more about Brielle and her offerings.Go to helloitsbrielle.com/freegifts for the free resources mentioned in the podcast. Visit seekingcentercommunity.com for more with Robyn + Karen and many of the guides on Seeking Center: The Podcast. You'll get access to live weekly sessions, intuitive guidance, daily inspiration, and a space to share your journey with like-minded people who just get it. You can also follow Seeking Center on Instagram @theseekingcenter.

Nudge people to figure out how they'd do things in your absenceSee omnystudio.com/listener for privacy information.

Send us a textIn this episode of Navigating the Customer Experience, we sit down with Jean-Pierre LaCroix—President and Chief Strategy Officer of SLD, brand visionary, author, and creator of groundbreaking tools such as the Trust Ladder and the Ideal Omni Experience Model. With more than 46 years of experience helping global organizations transform their retail, brand, and customer experience ecosystems, Jean-Pierre brings deep insight into what it truly takes to build emotionally resonant brands.Jean-Pierre begins by sharing his personal journey—from growing up on an Air Force base in Germany to working long days on his family's farm, to discovering his passion for design at Sheridan College. Launching his first firm just two years after graduating, he eventually built SLD into a leading global strategic design agency.He then dives into his latest book, ThinkBlink Manifesto, which distills decades of experience into seven core tenets for creating emotionally connected brands. Jean-Pierre explains why emotional equity—not features, benefits, or promotions—is what customers respond to most deeply. The seven tenets include:Owning the Emotional MomentPersonifying the Emotional Value Through DesignCommunicating a Compelling Brand StoryUnderstanding Target Personas Beyond DemographicsCreating Belonging ExperiencesMeasuring What Truly Matters (Emotional Metrics)Future-Proofing the BrandJean-Pierre discusses how leaders can shift beyond pre-COVID thinking by embracing new metrics, strengthening community and belonging for employees and customers, and leveraging SLD's newly launched ThinkBlink AI Assessment tool to evaluate emotional connection, differentiation, and future readiness.He also highlights companies that exemplify these principles—such as Apple, Harley-Davidson, and Canadian innovator Cineplex—organizations that have built loyalty and community through purpose-driven experiences.A voracious reader, Jean-Pierre shares the books that have shaped him most, including Blue Ocean Strategy, The Challenger Mindset, and Nudge. He also opens up about what he's currently excited about: becoming a grandfather and being invited once again as a keynote speaker at the Financial Brand Forum.To close the episode, he shares his personal mantra for challenging times: “Leadership is about seeing the opportunity in the challenges versus the challenges in the opportunity.”Connect with Jean-Pierre on LinkedIn or visit www.sld.com for tools, insights, and free resources.

2 out of 3 internet users in the USA pay for Prime.  Yet, most of them are irrationally loyal.  They feel like the subscription provides more cost savings than reality.  Today, on Nudge, Richard Shotton and I explore the behavioural science behind Amazon Prime.  We look at the sunk-cost fallacy and pennies-a-day effect to explain why so many are irrationally loyal to Amazon Prime.  ---  Subscribe to the Nudge Vaults: https://www.nudgepodcast.com/vaults Read Richard's book: https://a.co/d/fEW7amQ Sign up for my newsletter: https://www.nudgepodcast.com/mailing-list Connect on LinkedIn: https://www.linkedin.com/in/phill-agnew-22213187/ Watch Nudge on YouTube: https://www.youtube.com/@nudgepodcast/  --- Today's sources: Arkes, H. R., & Blumer, C. (1985). The psychology of sunk cost. Organizational Behavior and Human Decision Processes, 35(1), 124–140. Gourville, J. T. (1998). Pennies-a-day: The effect of temporal reframing on transaction evaluation. Journal of Consumer Research, 24(4), 395–403. Gourville, J. T., & Soman, D. (1998). Payment depreciation: The behavioral effects of temporally separating payments from consumption. Journal of Consumer Research, 25(2), 160–174. Roth, S., Robbert, T., & Straus, L. (2015). On the sunk-cost effect in economic decision-making: A meta-analytic review. Business Research, 8(1), 99–138.

Episode SummaryIn this powerful conversation, Holly Porter shares the near-death experience that completely rewired her life, business, and beliefs. After 70 days in the hospital with COVID, multiple intubations, sepsis, and a trach, she left her body, visited what she calls “the stadium,” met an entity in the in-between, and came back with a simple but life-altering message: “Love them where they're at.”Holly and Rodric explore what happens when your definition of success shifts from hustle and achievement to happiness, purpose, and service—and how to actually live that in business.Highlights & Timestamps[00:00] Meet Holly – mom of 8, 19 grandkids & serial entrepreneur Holly introduces herself, her family, and her long history of running multiple businesses with her “calm to my storm” husband.[05:00] 70 days in the hospital: COVID, sepsis, trach & the edge of death. Holly walks through how a “perfectly healthy” woman ended up with a 70-day hospital stay, two intubations, and life-threatening infections.[07:30] Out-of-body, spiritual experiences & the full NDE She explains the three types of experiences—out-of-body, spiritual transformative (STE), and classic near-death—and how she had all of them.[10:30] The stadium of souls, angelic music & telepathic conversations Holly describes being rolled through the hospital in her bed, suddenly arriving in an enormous stadium full of floating souls, blinding light, and music from all directions.[13:30] The life review & two clear instructions from God Holly only sees the “good” in her life review and is given two specific assignments:Don't partner with a billionaire-backed software company (even though it would be “faster”).Start a nonprofit called Adventure Bucket Wish—with no mission yet, just the name.[17:00] The in-between, the entity named Darby & why she felt “kidnapped”. Through hypnosis, Holly revisits her NDE and meets an entity in the in-between who wanted her light. She realizes this is why she came back feeling kidnapped—and why she kept spelling “KIDNAP” to her sister on the alphabet board.[20:30] 11 leaves, 11 roots & the language of symbols. How the tree in her software logo and the rose quartz hearts in her nonprofit gift bags later revealed themselves as confirmations of her experience (and the 11:11 thread that runs through her life).[24:30] Two years of “hell” after the hospital & the lesson of loving people where they are. Holly openly shares the darkest season that followed—family turmoil, long COVID, PTSD—and the single message from God that changed everything: “Love them where they're at.”[28:30] Rebuilding business: retreats, software, and a redefined mission. Holly explains Retreat R & R, her retreat leader software and concierge brand, and how she shifted the nonprofit's mission when she got the clear download that long COVID was no longer her path.[31:00] Purpose, money & philanthropy Rodric and Holly talk about making money to do good—how building, scaling, and selling businesses can fund philanthropy rather than ego, and why both of them are obsessed with impact over...

His book Influence sold 5 million times.  He's known as the Godfather of Influence.  He's arguably the best-known behavioural science practitioner.  And he's finally (after years of pestering) joining me on Nudge.  Ladies and gentlemen, today I present:  Robert Cialdini and the persuasion principles that EVERYONE should memorise. ---  Cialdini's Influence Unleashed Event: https://cialdini.com/decevent Unlock the Nudge Vaults: https://www.nudgepodcast.com/vaults Read Cialdini's bestseller Influence: https://amzn.to/4prHb7Y Read the new and expanded Influence: https://amzn.to/43TY0jI Read Pre-Suasion: https://amzn.to/48hA6Qr  Read Yes! (Containing 60 Psyc-Marketing Tips): https://amzn.to/48ddNNf  Join 10,142 readers of my newsletter: https://www.nudgepodcast.com/mailing-list  Connect on LinkedIn: https://www.linkedin.com/in/phill-agnew/  ---  Today's sources: Agnew, P. (Host). (2021, November 22). #69: Reciprocity | How one nudge saved 246,184 lives [Audio podcast episode]. In Nudge – Marketing Science Simplified. YouTube. https://youtu.be/0QxcahCnoCs Cialdini, R. B. (1984). Influence: The psychology of persuasion. HarperCollins. Cialdini, R. B., Cacioppo, J. T., Bassett, R., & Miller, J. A. (1978). Low-ball procedure for producing compliance: Commitment then cost. Journal of Personality and Social Psychology, 36(5), 463–476. Deutsch, M., & Gerard, H. B. (1955). A study of normative and informational social influences upon individual judgment. The Journal of Abnormal and Social Psychology, 51(3), 629–636. Friedman, H. H., & Rahman, A. (2011). The effect of a gift-upon-entry on sales: Reciprocity in a retailing context. International Journal of Business and Social Science, 2(15), 155–162. Regan, D. T. (1971). Effects of a favor and liking on compliance. Journal of Experimental Social Psychology, 7(6), 627–639.

    Do you really need a push to get you going?  Do you resist that?  Then get with Verbal Surgery "Nudge" and make really progress, NOW!  

Randi Crawford is a certified life coach and former public healthcare CEO with a unique, energetic approach to helping women redefine authority, navigate parenting transitions, and own their impact in midlife. Her work focuses on bridging the communication gap between parents and children, which is why she's writing a hilarious and insightful new book, The Pickleball Parenting Playbook.In this must-listen conversation, Randi shares her story of answering a powerful nudge from the universe and stepping into her calling, despite the initial fear of what others might think. She provides powerful strategies for slowing down to speed up, creating profound family connections, and why "action creates clarity."This episode will help you with:

Today we're going to chat about what happens when you stop trying to force progress and start trusting the timing of inspired action.  If you've ever felt restless in the waiting phase, this conversation will help you reframe it as a vital and powerful part of the manifestation process.  Tune in for practical insight into how waiting can actually speed things up—when your energy comes first. For all things Law of Attraction, visit Jennifer365.com.   Want more LoA goodness? Get my Vibe Notes for high-vibe tips between episodes.   I offer schedule-as-you-want coaching. Coaching with me is a great way to raise your vibration. If you're craving more clarity on manifesting, I've created a YouTube channel just for that. Want to support the podcast?  Buy me a coffee.  ☕️ Looking for an episode about a particular topic?  Check out the LYL Index.    

My guest on today's episode of Nudge has spent decades studying leaders.  I asked Prof. Adam Galinsky to share his top five (evidence-backed) leadership tips.  Want to become a better leader?  This is the episode for you.  ---  Watch the bonus episode: https://nudge.kit.com/a53ff22931  Read Adam's book: https://amzn.to/4htZCGc Sign up for my newsletter: https://www.nudgepodcast.com/mailing-list Connect on LinkedIn: https://www.linkedin.com/in/phill-agnew-22213187/ Watch Nudge on YouTube: https://www.youtube.com/@nudgepodcast/ --- Blunden, H., Kristal, A. S., Whillans, A. V., Yoon, J., Burd, K., Bremner, S., & Yeomans, M. (2025). Eliciting advice instead of feedback improves developmental input. Organizational Behavior and Human Decision Processes, 193, 104343. Chou, E. Y., Halevy, N., Galinsky, A. D., & Murnighan, J. K. (2017). The Goldilocks contract: The synergistic benefits of combining structure and autonomy for persistence, creativity, and cooperation. Journal of Personality and Social Psychology, 113(3), 393–412. Hoff, M., Rucker, D. D., & Galinsky, A. D. (2025). The vicious cycle of status insecurity. Journal of Personality and Social Psychology, 128(1), 101–122. Leonardelli, G. J., Gu, J., McRuer, G., Medvec, V. H., & Galinsky, A. D. (2019). Multiple equivalent simultaneous offers (MESOs) reduce the negotiator dilemma: How a choice of first offers increases economic and relational outcomes. Organizational Behavior and Human Decision Processes, 152, 64–82. Liljenquist, K. A., & Galinsky, A. D. (2007). Turn your adversary into your advocate: Strategic requests for advice can transform disputes into amiable problem-solving ventures. Kellogg Insight. Northwestern University. Majer, J. M., Trötschel, R., Galinsky, A. D., & Loschelder, D. D. (2020). Open to offers, but resisting requests: How the framing of anchors affects motivation and negotiated outcomes. Journal of Personality and Social Psychology, 119(3), 582–599. Wu, S. J., & Paluck, E. L. (2022). Having a voice in your group: Increasing productivity through group participation. Behavioural Public Policy, 9(1), 192–211.

This week's Nicole's Nudge is all about appreciation. It's easy to think positive thoughts about our colleagues, mentors, or peers in the pelvic health field—but how often do we actually tell them?Expressing gratitude not only lifts them up, but it activates the gratitude centers in our own brains as well. Nicole's Nudges are quick, actionable challenges designed to strengthen both your clinical practice and your connection to the pelvic health community. Your challenge: Pick a pelvic PT or OT—someone you work with, someone online, a mentor, or even someone who answered your questions—and tell them how they've impacted you. Whether it's in person, by DM, or in an email, these small acts of appreciation ripple through our profession.  ➡️ Explore more clinical resources to support your growth at www.pelvicptrising.comAbout UsNicole and Jesse Cozean founded Pelvic PT Rising to provide clinical and business resources to physical therapists to change the way we treat pelvic health.   PelvicSanity Physical Therapy (www.pelvicsanity.com) together in 2016.  It grew quickly into one of the largest cash-based physical therapy practices in the country.Through Pelvic PT Rising, Nicole has created clinical courses (www.pelvicptrising.com/clinical) to help pelvic health providers gain confidence in their skills and provide frameworks to get better patient outcomes.  Together, Jesse and Nicole have helped 600+ pelvic practices start and grow through the Pelvic PT Rising Business Programs (www.pelvicptrising.com/business) to build a practice that works for them! Get in Touch!Learn more at www.pelvicptrising.com, follow Nicole @nicolecozeandpt (www.instagram.com/nicolecozeandpt) or reach out via email (nicole@pelvicsanity.com).Check out our Clinical Courses, Business Resources and learn more about us at Pelvic PT Rising...Let's Continue to Rise!

Are inspiring leaders born or are they made?  That's what Adam Galinsky, the Columbia Business School professor, has spent the past two decades studying inspiring leaders.  On today's episode of Nudge, he shares his groundbreaking research into inspiration, reciprocity, repetition and visionary statements that reshaped how I saw leadership.  ---  Read Adam's book: https://amzn.to/4htZCGc⁠ Sign up for my newsletter: https://www.nudgepodcast.com/mailing-list Connect on LinkedIn: https://www.linkedin.com/in/phill-agnew-22213187/ Watch Nudge on YouTube: https://www.youtube.com/@nudgepodcast/ --- Today's sources:  Begg, I. (1972). Recall of meaningful phrases. Journal of Verbal Learning and Verbal Behavior, 11(4), 431–439. Cabinet Office & Behavioural Insights Team. (2013, May 28). Applying behavioural insights to charitable giving. Behavioural Insights Team. https://www.gov.uk/government/publications/applying-behavioural-insights-to-charitable-giving Carton, A. M., Murphy, C., & Clark, J. R. (2014). A (blurry) vision of the future: How leader rhetoric about ultimate goals influences performance. Academy of Management Journal, 57(6), 1544–1570. Cialdini, R. B. (1984). Influence: The psychology of persuasion. William Morrow & Company. Liu, J., Hong, X., Zheng, Z., & Zhong, J. (2023). When consumers have difficulty understanding ads: How technical language lowers purchase intention. Journal of Consumer Behaviour, 22(6), 1550–1563.