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Octopus Energy went from £0 in revenue to £12 billion in 10 years. Today, on Nudge, I chat with their first employee Pete Miller, who explains how they used nudges to grow. Hear why they: 1) Encourage customers to spin a wheel to reward metre readings. 2) Give away free electricity at 4pm. 3) Play you the number one song from the year you turned 14. 4) And gave away 40,000 electric blankets during an energy crisis. --- Become an FSB member: https://get.fsb.org.uk/nudge/ Unlock the Nudge Vaults: https://www.nudgepodcast.com/vaults Subscribe to my newsletter: https://www.nudgepodcast.com/mailing-list Connect on LinkedIn: https://www.linkedin.com/in/phill-agnew/ --- Today's sources: Shampanier, K., Mazar, N., & Ariely, D. (2007). Zero as a special price: The true value of free products. Marketing Science, 26(6), 742–757. Shen, L., Fishbach, A., & Hsee, C. K. (2015). The motivating-uncertainty effect: Uncertainty increases resource investment in the process of reward pursuit. Journal of Consumer Research, 41(5), 1301–1315 Skinner, B. F. (1938). The behavior of organisms: An experimental analysis. Appleton-Century-Crofts.
What does it look like to follow the Holy Spirit in the middle of your normal, everyday routine? In this message from the series "Everyday Presence: Life with the Holy Spirit," we walk through Acts chapter 3 and discover that the most powerful moments with God often start in the most ordinary circumstances. Peter and John weren't chasing a dramatic experience; they were simply walking to prayer. But when the Holy Spirit nudged them to stop, notice, and act, an ordinary day became the setting for an extraordinary miracle. This message explores how we can learn to recognize the Holy Spirit's nudges in our daily lives at work, at home, and in our relationships, and what it means to move from noticing to obeying with courage, even when the outcome is uncertain.0:00 Introduction to the Everyday Presence Series2:05 Peter and John's Ordinary Routine6:04 Recognizing the Holy Spirit in Ordinary Moments11:45 From Noticing to Obedience18:02 Trusting God with the Outcomes22:47 Practical Ways to Follow the Nudge This Week25:00 Closing PrayerSupport the showMade a decision to follow Jesus? We want to know about it! Fill out our connect card here: https://local.churchcenter.com/people/forms/115766Thank you for your generosity. For information on how to give, visit https://localvineyard.church/give.
Hannah Hoffmaster went from a self-described two-out-of-seven in technical skill to building multi-agent AI tools in a single year at Foster. This episode is for anyone — technical or not — trying to understand what genuine AI fluency looks like and how to build it. Hannah Hoffmaster is a student completing the one-year MSIS program at the University of Washington Foster School of Business. She came to the program with some knowledge of statistics and R, but little coding experience. Through her coursework — including Prof. Leo Bousioux's AI and Generative AI in Business class — she developed the ability to design and build AI-powered tools, including a charity comparison platform and an ADHD-focused scheduling app. She describes experimenting with AI as something she now does for fun. We covered alot of ground in this episode: How to think about AI as a build tool when you have no coding background Why "trust but verify" is the core discipline of working with AI, and how to operationalize it How to design a multi-agent workflow around the parts of a task you don't want to do What a deliberate, build-first job search looks like in a fast-moving field How to stay current as tools change — by building, researching versions, and talking to peers Why holding your career goals loosely can be an advantage in an uncertain market Resources mentioned: GiveWise (Hannah's project); Offload and the "Nudge" chatbot (Hannah's project); Claude Code; Supabase; GitHub; Vercel; Lovable; ChatGPT; Gemini; Codex; Prof. Leo Bousioux's AI and Generative AI in Business course; Foster's AI club.
289 - The Collection Plate The search for Marcus Vanston's killer heats up. Weather: "Farting Around Is My Favorite" by St. Alia of the Knife The voice of Harrison Kip is Jeffrey Cranor The voice of Deb is Meg Bashwiner Original episode art by Jessica Hayworth Episode transcripts Pre-order THE NUDGE by Joseph Fink Listen to UNLICENSED by Joseph Fink & Jeffrey Cranor. Only on Audible Welcome to Night Vale Roleplaying Game Subscribe to the Night Vale newsletter for news and stories Patreon is how we exist! Music: Disparition Logo: Rob Wilson Written by Joseph Fink, Jeffrey Cranor & Brie Williams Narrated by Cecil Baldwin Follow us on BlueSky, Facebook, TikTok, Tumblr, and Instagram A production of Night Vale Presents Learn more about your ad choices. Visit megaphone.fm/adchoices
289 - The Collection Plate The search for Marcus Vanston's killer heats up. Weather: "Farting Around Is My Favorite" by St. Alia of the Knife The voice of Harrison Kip is Jeffrey Cranor The voice of Deb is Meg Bashwiner Original episode art by Jessica Hayworth Episode transcripts Pre-order THE NUDGE by Joseph Fink Listen to UNLICENSED by Joseph Fink & Jeffrey Cranor. Only on Audible Welcome to Night Vale Roleplaying Game Subscribe to the Night Vale newsletter for news and stories Patreon is how we exist! Music: Disparition Logo: Rob Wilson Written by Joseph Fink, Jeffrey Cranor & Brie Williams Narrated by Cecil Baldwin Follow us on BlueSky, Facebook, TikTok, Tumblr, and Instagram A production of Night Vale Presents Learn more about your ad choices. Visit megaphone.fm/adchoices
Telling people not to listen drove three times more podcast listeners than telling them why they should. That's behavioral science at work, and most marketers are barely scratching the surface of it.This week, Elena, Angela, and Rob are joined by Phill Agnew, host of "Nudge," the UK's number one marketing podcast. Phill breaks down the hidden psychology that shapes how consumers think and buy, from why visible effort makes your brand more valuable to how scarcity can be applied in ways that go far beyond a "limited time offer." You'll walk away with principles you can apply immediately... and a few that might change how you think about advertising altogether.Topics covered:• [03:00] The labor illusion: why showing your work increases perceived value• [05:00] What System 1 vs. System 2 thinking means for marketers• [12:00] Costly signaling and why TV advertising commands trust• [17:00] The mere exposure effect• [24:00] Distinctiveness vs. differentiation and how to stand out• [33:00] Scarcity done right: the KFC Australia example.• [40:00] The Pratfall Effect and why admitting weakness builds brand likability.To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.Resources:Buell, R. W., & Norton, M. I. (2011). The labor illusion: How operational transparency increases perceived value. Management Science, 57(9), 1564–1579. https://doi.org/10.1287/mnsc.1110.1376 2018 The Choice Factory Book: https://www.richardshotton.com/the-choice-factory Behavioral Business Book by Richard Chataway: https://www.amazon.com/Behaviour-Business-behavioural-science-business/dp/0857197347 Phill Agnew's LinkedIn: https://www.linkedin.com/in/phill-agnew/Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts.
Most leaders don't need more motivation, they need clarity: Was that God… or just my thoughts?In this episode of The OWN IT Show (Holy Health), Justin Roethlingshoefer sits down with Pastor Adam Weber (Embrace Church, Sioux Falls) to break down how to hear God's voice in the real world — and why discipline, obedience, and daily rhythms don't kill the “fire”… they protect it.In this episode, you'll learn:Is it God or my thoughts? The 3 biblical filters for discernment (Scripture, prayer, wise counsel)The “say yes” principle: why spiritual sensitivity increases when you obey the small nudgesAdam's NFL chapel story: how one moment of obedience became a turning point (and why that matters for you)Why discipline creates spiritual depth: the Emmaus principle + “hearts burn within us”How to stop chasing “spiritual experiences” and start stewarding the human experience with ScriptureA powerful baptism story + what transformation actually looks like when it's real=============================================================================Holy Health Virtual SummitJoin us June 2–4 for the Holy Health Virtual Summit, a free three-day event bringing together faith-driven leaders like Brandon Lake, Pat Barrett, Nick Bare, and more to show you how stewarding your body is an act of worship, not just discipline. Get your tickets now at holyhealth.org/summit=============================================================================About Pastor Adam WeberPastor Adam Weber is the Founder and Lead Pastor of Embrace Church in Sioux Falls, South Dakota. He's the author of Talking With God and Love Has a Name, and the host of the Life Between Sundays podcast — helping people follow Jesus in the ordinary, messy, Monday-through-Saturday parts of life.Connect with Adam:➡︎ Instagram: https://www.instagram.com/adamaweber/ ➡︎ Website: https://www.adamweber.com/ ➡︎ Life Between Sundays (Podcast): https://podcasts.apple.com/us/podcast/life-between-sundays/id1119318768 ➡︎ Embrace Church: https://www.iamembrace.com/ ➡︎ Embrace Church YouTube: https://www.youtube.com/c/iamembraceBooks by Adam:➡︎ Love Has a Name: https://www.penguinrandomhouse.com/books/539237/love-has-a-name-by-adam-weber/ ➡︎ Talking With God: https://www.amazon.com/Talking-God-What-When-Dont/dp/1601429444/Support the show
Send us a note about this episode. We'll reply and thank you on a future episodeThis episode was first published in May 2021.Nudge Theory burst onto the scene in 2008 when Cass Sunstein and Richard Thaler published their book “Nudge: Improving Decisions About Health, Wealth, and Happiness.” The simplest models of economics take preferences as given, but nudge ideas suggest we can be moved, steered, and in some cases manipulated. Nudge has influenced politicians around the World. There are “Nudge Units” in government in the UK, US, Germany, Japan, and even Canada. The World Bank, United Nations, and European Commission have “Nudge” teams.Guest Rory Sutherland, Vice chairman Ogilvy UKWebsite To book Rory for your event emailCanadian Nudge Team = BeSci Team UK Nudge Team = Behavioural Insights Team Australian Nudge Team = Behavioural Economics Team of Australia American Nudge Team = Social and Behavioural Sciences Team Stories and Strategies is the Official Podcast Sponsor of IABC World Conference in Toronto June 14-16, 2026Click here to check it out https://wc.iabc.com Support the showStories and Strategies is the Official Podcast Sponsor of IABC World Conference in Toronto June 14-16, 2026Click here to check it out https://wc.iabc.com Support the show
In this week's episode, I share the story of an intuitive nudge that changed my life in more ways than one. After not being able to eat dairy for eight years and gluten for eleven years, I received a quiet but persistent nudge to test my dairy allergy again. I had this feeling for about six months before I finally decided to listen and act on it. Before testing anything, I went to my doctor, saw an allergist, and did my own research about reintroducing dairy, because I did not trust this intuitive hit. Once I began testing, I started documenting everything in daily TikTok videos, tracking what I was eating and watching for any reactions. What began as a way to keep track of my experience turned into a daily practice of showing up online and becoming more comfortable with daily videos building confidence through consistency. Those daily videos eventually helped me become comfortable on TikTok, and a few months later I went viral, which significantly impacted my business and online presence. Looking back, I wonder what would have happened if I had listened to that initial nudge six months earlier, or even years before that moment when it first came through. This episode is about what happens when we do not listen the first time. It is about how we can make things more complicated than they need to be, and how intuition often arrives long before we are willing to act on it. It is a reminder that sometimes the smallest nudge is actually the beginning of something much bigger, and learning to listen the first time can save us time, energy, and unnecessary resistance. You never know where the domino effect of your intuition can lead you! Register for the next virtual Usui Reiki Level One Course: REIKI LEVEL ONE Register for the next virtual Usui Reiki Level Two Course: REIKI LEVEL TWO Sign up for the monthly Mediumship Practice Circle (May's circle is sold out): https://www.themediuminthemiddle.com/meeting-in-the-middle The Medium in the Middle website: www.themediuminthemiddle.com Follow along on social media: Click here for the Free Facebook group for developing mediums and sitters: MEDIUM IN THE MIDDLE FACEBOOK MEDIUM IN THE MIDDLE ON INSTAGRAM MEDIUM IN THE MIDDLE TIKTOK
Federated Farmers' freshwater spokesperson Colin Hurst is giving the government a hurry up, with progress on its freshwater programme still slow six months out from the election.
How much is on us, as individuals, to fix the world's great problems? Do initiatives like encouraging homeowners to switch to green energy really move the needle in the battle against climate change? After decades of these types of strategies, it turns out that needle hasn't moved much. Nick Chater is a professor of behavioral science at Warwick Business School and author. His latest book, co-authored with George Loewenstein, is It's on You: How Corporations and Behavioral Scientists Have Convinced Us That We're to Blame for Society's Deepest Problems. Nick and Greg discuss individual frameworks vs. systemic frameworks employed to solve large social problems, why misunderstanding multiple casualties can hinder solutions, and how behavioral insights should be used to design and build support for systemic policies (e.g., carbon taxes, congestion charges) rather than marginal tweaks. *unSILOed Podcast is produced by University FM.* Episode Quotes: The two ways of seeing dilemma 05:07: I think our natural instinct, and this is sort of a basic fact of human psychology, is that we see things either as individual-level problems or as societal-level problems. So it's just a general point that we can't really see things in two ways at once. For example, if we take something like the increasing levels of obesity in the U.S. and the U.K., lots of countries around the world, it's very difficult for us to quite manage the psychology of thinking. Oh, at an individual level, say for me or my family, the interventions that might be appropriate are individual-level things. So I might think, oh, I want to just eat slightly different foods and slightly different amounts of them and exercise a bit more, and so on. And if I'm thinking about it like that, it's very hard to simultaneously think, oh, hang on. But that individual-level story can't really explain why obesity has risen so substantially over the last few decades. On weaponizing personal responsibility 29:27: If you want to stop your voters and the general public from worrying about these s-frame systemic rule-change things, a really good idea is to focus them on the i-frame. Say, well, wow, this problem is a problem, and it's a problem for individuals. So we need to individually worry about it. And once you're worrying about it individually, then suddenly you've forgotten about the s-frame. You suddenly think, "Oh, I might. I should reduce my carbon, and so should everybody else." In fact, now I can start to blame myself. I can blame my neighbors. Why marginal tweaks won't fix broken systems 17:51: I've had the experience many times of sitting brainstorming with teams of people where our objective is to think of something to solve, you know, let's improve, let's make accident care, an emergency or ER, I guess, in the US, how to make that, you know, safer and work better. Or how are we going to, are we going to, you know, get people to take more exercise, or whatever the issue is. And we're supposed to be brainstorming these sorts of little nuggets, these little changes, which we are going to hope to roll out. And it just always felt like just a really, you know, the solutions one came up felt incredibly feeble in relation to the scale of the problem. Show Links: Recommended Resources: Nick Chater | unSILOed Nudge Unit Regulation for Conservatives: Behavioral Economics and the Case for “Asymmetric Paternalism" David Laibson George Stigler Guest Profile: Faculty Profile at Warwick Business School Professional Profile on LinkedIn Dectech company website Guest Work: It's on You: How Corporations and Behavioral Scientists Have Convinced Us That We're to Blame for Society's Deepest Problems The Mind Is Flat: The Remarkable Shallowness of the Improvising Brain The Language Game: How Improvisation Created Language and Changed the World Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
All links and images can be found on CISO Series This week's episode is hosted by David Spark, producer of CISO Series and Mike Johnson, CISO, Rivian. Joining is Sara Madden, CISO, Convera. This episode was recorded live at BSidesSF 2026. In this episode: Playing vendor roulette Confident and wrong Making conferences count The stakes problem in tabletops A huge thanks to our sponsor, QuilrAI Can you tell if an action in your environment was performed by a human — or an AI agent? QuilrAI's Decision Engine evaluates content, context, and intent before actions complete — across browsers, endpoints, SaaS, LLMs, and agents. Not more alerts. Better decisions, in real time. Visit quilr.ai. A huge thanks to our sponsor, Nudge Security Get a full inventory of AI assets on Day One of your free trial, even those introduced before you started using Nudge. Get started. A huge thanks to our sponsor, Zenity Help shape the future of AI agent security. On May 27th, the AI Agent Security Summit returns to San Francisco. Hear from leading researchers and security pioneers, and usher in the new age of secure AI deployment across the enterprise. Register at zenity.io/ai-security-summit.
DRCoinbase cuts headcount by 14% citing AI acceleration. The shares are gainingCoinbase cuts headcount by 14% citing AI acceleration WHO DO YOU BLAME?Cofounder/CEO/Chair Brian Armstrong: 49.6% voting power MMIn 2020, amidst global protests for racial justice, Armstrong issued a blog post that effectively banned employees from discussing social issues or activism at work: "We don't advocate for any particular causes or candidates internally that are unrelated to our mission, because it is a distraction from our mission... we won't engage in broader societal issues."Brian is a proponent of "Freedom Cities"—privatized zones built on federal land that would be exempt from the laws that govern the rest of the countryMeta Platforms director Marc Andreessen:Impeding the development of AI in any way, he argues, “is a form of murder."Our enemies are 'social responsibility', 'stakeholder capitalism', 'Precautionary Principle', 'sustainable development goals', 'social justice', and 'environmental, social, and governance (ESG)'... These are all ideas that would lead to a stagnant, decadent, and ultimately dead society."The dual class share structure:The holders of our Class B common stock are entitled to twenty votes per share, and holders of our Class A common stock are entitled to one vote per share.Jeffrey Billings, the independent trustee for certain trusts established by Brian Armstrong (representing 18.9% voting power)Co-founder/director Frederick “Fred” Ernest Ehrsam III (10.6% voting power)co-founder and general partner of the crypto-focused venture capital firm Paradigmco-founder and CEO of Nudge, a neurotechnology startup developing non-invasive brain–computer interfacesDuke UniversityWhile Fred is often seen as the quiet intellectual counterpart to Marc Andreessen, his philosophy is arguably even more dystopian to critics because it moves beyond just software—aiming to program human governance and the human brain itself.Fred is the Quiet Architect of a future where human systems are replaced by cold code.Fred is a major backer of the Prometheus Summit, a secretive gathering of tech elites focused on "longevity" and "assisted reproductive technologies."In 2026, Fred was appointed to the President's Council of Advisors on Science and Technology (PCAST) by President Donald TrumpThe 2 women on the board, seems very DEI-ishThe shares are gaining WHO DO YOU BLAME?InvestorsUp 15$ in 2 days: $655M for brianDiary of a CEO founder says he hired someone with ‘zero' work experience because she ‘thanked the security guard by name' before the interview WHO DO YOU BLAME?The so-called “meritocracy” MM“I hired someone who's CV was two lines. Their experience was zero”Elon Musk's SpaceX Could Be Fast-Tracked Into S&P 500 After IPO Under Proposed Rule Changes AND Elon Musk settles SEC lawsuit over Twitter purchase and agrees to pay $1.5m fineA trust in Musk's name will pay a $1.5m civil penalty, without admitting wrongdoing. Musk won't have to give up any money he allegedly saved from the delay. In its January 2025 lawsuit, the SEC said Musk's 11-day delay in revealing his initial 5% Twitter stake in late March and early April 2022 let him buy more than $500min shares at artificially low prices, before he finally revealed a 9.2% stake. WHO DO YOU BLAME?The SEC CommissionersJan 2025Chair Gary Gensler (D) Commissioner Hester Peirce (R)Commissioner Mark Uyeda (R)Commissioner Caroline Crenshaw (D)Commissioner Jaime Lizárraga (D)Today MMChair Paul Atkins (R)Commissioner Hester Peirce (R)Commissioner Mark Uyeda (R)VacantVacantSpecifically Paul AtkinsDuring his first stint as an SEC Commissioner (George W. Bush), Paul was famous for his dissent against large corporate penaltiesHe argued that fining a company for the "sins" of its executives just hurts the innocent shareholders a second timeRecently in the same Administration with Musk (DOGE)Generally believes the SEC overregulates; Musk has referred to the SEC as “bastards”Commissioner Hester PeirceThe perennial dissenter (pre-Trump 2.0): Whenever the SEC would sue a crypto firm or fine a high-profile CEO, Peirce would release a blistering public letter explaining why the SEC was wrong, overreaching, and "paternalistic."Hester is the primary author of the Token Safe Harbor proposal, which essentially argues that tech companies should be allowed to operate for three years without any SEC oversight to "find their footing."Hester has long argued that the SEC's disclosure requirements are "bloated" and "immaterial." In her view, Musk's failure to file a 13D form for his Twitter stake wasn't a crime—it was a failure to comply with a "clunky, outdated bureaucracy.""In our purportedly enlightened era, we pin scarlet letters on allegedly offending corporations without bothering much about facts and circumstances... After all, naming and shaming corporate villains is fun, trendy, and profitable."The S&P 500, managed by S&P Global Dow Jones Indices, on Thursday, announced it was beginning consultation on rule changes that could potentially help Elon Musk-led SpaceX gain an expedited entry into the index. The rule changes include letting IPOs enter the index six months after their debut on an eligible index instead of a 12-month period, according to current rules.The index also proposed eliminating a minimum Investable Weight Factor (IWF) of 0.10 for megacap companies. The IWF is a methodology used to calculate the number of shares of a company available to trade on the market.Notably, the proposed rule changes also eliminate profitability requirements for megacap companies. Current rules require a company to be profitable on a GAAP basis for 12 months to be considered for the index, but that rule could be eliminated.S&P DJI only accepts feedback during the announced consultation open period, which is generally one calendar month following the consultation announcement. The Index Committee considers the complexity of the change and the desirable implementation timing in determining the open window for the consultation, which is generally aligned, if possible, with the index rebalancing schedule. WHO DO YOU BLAME?S&P Global CEO Martina L. Cheung (31% no on pay last year) DEI? That's all I haveS&P Global Chair Ian Livingston (Lord Livingston of Parkhead)Lord Livingston is also involved in a number of charities particularly in the fields of education, equality and social careLords are weird? That's all I haveThe Index CommitteeThe S&P 500 Index Committee is one of the most powerful and secretive groups in global finance. To prevent insider trading and front-running (where traders buy a stock because they know it's about to be added to the index), S&P Dow Jones Indices (S&P DJI) keeps the names of the individual committee members confidential.“To mitigate even the appearance of a conflict of interest... all Index Committee meetings are confidential. Membership of the Index Committee is not disclosed, and voting members consist of senior S&P DJI staff who have no commercial responsibilities”The Committee Members: Usually consists of about five to nine full-time employees of S&P Dow Jones Indices. Veto Power: Unlike other indices that use a rigid formula, this committee has discretionary authority. They can choose to ignore certain rules (like profitability) if they believe a company is representative of the U.S. economy.Who is probably partly on the Committee:Catherine Clay (CEO, S&P Dow Jones Indices): As the top executive, she oversees all index divisions. She joined in late 2025 with a mandate to modernize the indices for the digital and private-to-public era.Fiona Boal (Global Head of Equities): She oversees the entire equity index suite. Any proposal to change the "seasoning" or profitability rules for the S&P 500 goes through her office.Michael Orzano (Head of Exchange Products): He is the primary strategist for how major listings (like a $1.75T SpaceX IPO) integrate with the exchange-traded product (ETF) ecosystem.He was the lead strategist during the 2020 Tesla Inclusion, which was the most chaotic event in S&P historyHamish Preston (Head of U.S. Equities): He is the primary spokesperson for S&P 500 methodology. If the "SpaceX Rule" is adopted in June 2026, he will be the one explaining the technical justification to the media.Louis Bellucci (Head of Index Committee Management): As of 2026, he is the specific individual tasked with managing the various index committees and ensuring they follow the updated governance protocolsThe general concept of greed MMMM'Tone Deaf' Starbucks CEO Slammed for Justifying $10 Coffee as 'Affordable Premium Experience' - Niccol is so close to the human experience, he thought it was obviously “affordable” premium to pay $10 for a single cup of coffee. WHO DO YOU BLAME?Mike Sievert, Jorgen Knudstorp, Neal Mohan, and Brian NiccolAccording to Free Float knowledge database, the only four directors with base knowledge of marketing in their backgrounds - all direct from their education and bios46% of SBUX influenceRichard Allison, Neal Mohan, Andy Campion, Beth Ford, Mike SievertMembers of the pay committee that graciously granted Niccol $96m such that a $10 coffee is an “affordable premium experience” for Niccol aloneMeanwhile, CEO Pay Surges 11% While Workers' Wages Stagnate at 0.5% in 2025: Report.In the last 5 years, EVERY director at SBUX was tagged as a “bottom payer” for employees using bottom quartile employee median pay relative to peers as a flagAt the same time, SBUX tagged as mildly atypical overpay relative to other paying directors, and the board average 5 year CEO Pay ratio ranking in the BOTTOM QUINTILE - not only do they love paying their employees as little as possible, the couple it with massive pay packages for CEOs everywhere they goBeth Ford, Daniel Servitje, and Neal MohanAccording to Free Float deference numbers, which use how directors get paid, the prestige of the directorship, the overlaps/reliance on the CEO, and social ties to management, these three are the only ones on the board tagged as “Deferential”For instance, Mohan has directorships at Chrome Holding and Starbucks… which one is a bigger deal?These are directors with the most to lose by dissenting - and risking getting replaced - at this board in particularMike Sievert, Daniel Servitje, Marissa Mayer, Neal Mohan, Brian NiccolEstimates of each of their net worth is in excess of $100m, with Servitje part of the nepo Grupo Bimbo money (he's worth >$3bn)Mayer is the rare female fail up, with early Google and Yahoo money >$600mMohan got a $100m stock retention bonus in 2013 alone and is the CEO of YouTube, the ultimate in artist exploitation machineNeal Mohan, who is on every one of these lists DRBrian Niccol, for generating a record quarter, avoiding negotiating with the union, and calling $10 for roasted beans “affordable premium”Activists Protest Jeff Bezos at 2026 Met Gala with Symbolic 'Urine' Bottles - no one like Uncle Jeffe and his wife anymore!!! WHO DO YOU BLAME?Zohran MamdaniHe skipped the Met Gala??? This was his one chance to show he actually DOES love Ken Griffin!WorkersIf they just accepted that they will all be fired by AI robots and take what their tech billionaire overlords bequeath them generously, they wouldn't have to do this: While billionaires get ready for the Met Gala, their workers walk a different kind of runwayA protest fashion show by workers of Amazon, Whole Foods, Starbucks, Uber, organized by the SEIU and Amazon Labor UnionLauren Sanchez DRProfiled in the NYT saying the uber-rich should “stop apologizing” and “start enjoying themselves” - isn't always the wife's fault?Amazon's board of sycophantsLabelled as “Structurally Deferential” in Free Float data, 5 of the 12 directors have been with Bezos for over a decadeThe rest are almost entirely connected to the directors who have been there for more than a decade7 of the 12 directors tagged as bottom payers, 6 of them at just AmazonEVERY DIRECTOR has been flagged more than once for Human Rights violations across all boards they're on - literally they have overseen constant strings of human rights violationsUncle Jeffe - who still thinks you can buy things and make people like youGameStop is preparing offer for eBay, WSJ reports - the offer is for $56bn and would allow a failing brick and mortar video game company to buy a semi-failing 2000s internet auction company - WHO DO YOU BLAME?TD Bank directors Ana Arsov, Cheri Brant, Elio Luongo, Keith Martell, Frank Pearn, Paul Wirth - the TD risk committeeTD offered a “I guess so?” letter for financing coming in around $20bn in debt. That amount of debt would make these directors - who are only active on the GameStop board - among the most indebted in our databaseThe risk committee is: accountant, compliance officer, ex-bank CEO, accountant, lawyer, someone from Moody'sRoaring Kitty Keith GillIsn't this obviously all his fault?Last count, he has as many as 9m shares in GME in 2024…CEO Ryan CohenWhose deep experience selling pet food and video games has set him up to have just the ego to think he can run anything anywhereWho cares
Purpose Chasers Podcast| Author| Transformational Life & Business Coach| Keynote Speaker|
A 32-year nurse walked away from a system that was breaking her, and walked into something that heals everyone it touches.In this episode of The Purpose Chasers, host Mark Crandall sits down with Amy, founder of Mandala Minds and Wellness, to explore the call she ignored for 10 years, the bad outcome at work that finally cracked everything open, and how dot painting became a doorway to the nervous system healing her patients and communities desperately needed.What You Will Learn:Introduction: Mark and Amy's Story and the Workshop That Started It AllWhat Is a Mandala: The Universal Shape Wired Into Human ConsciousnessThe Dot Painting Modality: How Amy Teaches and Why It WorksPerfectionism, Self-Love, and the Choices That Build a Life32 Years in Nursing and Why the System Stopped FittingThe Bad Outcome That Changed EverythingSpirituality Born From Witnessing Birth and Death at the BedsideThe Waiting Place: Sitting With the Nudge for a Decade Before JumpingWhat It Feels Like on the Other Side of FearThe Internal Benefits of Facilitating: Why Amy Paints Over 400 Mandalas HerselfKey Concepts From This Episode:The Waiting Place: What it costs to hear the call and not answer it.The Mind Body Spirit Connection Through Creative Practice.The Flow State: How mandalas quiet the overthinking brain and unlock presence.Perfectionism as a Pattern: Why the most powerful thing Amy teaches is letting go.Honoring Yourself: How quitting the "hamster wheel" of expectations lifts depression.https://thepurposechasers.com
Have you ever stopped to consider whether the way you're living is truly aligned with how God designed you to live? In this episode, we explore why so many Christian women feel exhausted, overwhelmed, or off, even when they are trying to do the right things. This conversation is for the woman who loves God but feels depleted, unclear, or unsure what her next step should be in her health journey. As a Christian holistic health coach, my goal is to help you see that your health is shaped by more than just food or supplements. Your rhythms, relationships, thoughts, and time with God all matter. In this episode, we return to a simple truth. God has already given us principles for how to live, and those principles lead to peace, clarity, and restoration when we follow them. Have We Drifted from God's Design for How We Live? Most of us do not intentionally walk away from God's ways. Instead, we slowly drift. We adopt the pace of the world. We take on its priorities. We begin to normalize exhaustion, striving, and disconnection. From the beginning, God designed us for relationship, rhythm, and trust in Him. When we move outside of that design, it often shows up as: Chronic fatigue or low energy Feeling overwhelmed or mentally scattered A lack of peace or direction This is not about guilt. It is about awareness and invitation. The Bible Gives Principles, Not Protocols Scripture does not give step-by-step instructions for every health decision. It does not tell us: Exactly what to eat What tests to run Or which treatments to choose What it does give us are principles for how to live. These include: Rest and Sabbath Stewardship of the body Forgiveness and healthy relationships Trusting God rather than relying only on human systems When these are overlooked, it is easy to look for complex solutions to what may be a simple misalignment. How Culture Shapes Our View of Health and Womanhood Many of us have absorbed beliefs that do not fully align with truth. For example: Believing productivity defines our worth Feeling pressure to constantly achieve or do more Devaluing rest, home life, or time with family In the area of health, we may also: Rely heavily on experts without seeking God first Chase the next solution, supplement, or trend Look for quick fixes instead of building healthy habits This does not mean modern tools or natural remedies are wrong. It simply means they were never meant to replace wisdom, discernment, and a lifestyle rooted in God's design. Why More Solutions Are Not Always the Answer In both conventional and alternative health spaces, it is easy to believe that the answer is one more thing. Another supplement. Another protocol. Another expert opinion. But if we are not paying attention to: How we spend our time The quality of our relationships Our sleep and rest Our connection with God Then we may continue to feel stuck. Healing is not just about what you take. It is also about how you live. Simple, Foundational Gifts God Has Already Given God has already given us powerful foundations for health. These include: An immune system designed to protect and restore Whole, nourishing foods Rhythms of rest and restoration His Word, which brings truth and life Scripture reminds us that we are not sustained by physical things alone, but by every word that comes from God. When we return to these foundations, we often begin to experience more clarity and peace. Listening to God's Nudge in Your Health Journey If you have been on a health journey for a while, there may already be something you feel prompted to change. It might be: Getting more rest Letting go of something that is not serving you Addressing a relationship or choosing forgiveness Simplifying your approach instead of adding more Instead of searching for the next solution, it may be time to respond to what God has already placed on your heart. Time-Stamped Highlights 00:00 – A question to consider: Is your exhaustion a sign of misalignment? 00:29 – The Bible offers principles for living, not detailed health protocols 00:59 – God's design from the beginning: relationship and connection 02:22 – Cultural messages about womanhood and how they shape our lives 03:15 – Relationships, forgiveness, and returning to biblical truth 03:42 – Outsourcing health decisions versus seeking God first 04:39 – Every part of your life shapes your health 05:37 – The rise of supplements and quick solutions 06:33 – Why solutions alone do not address the root issue 07:02 – The importance of rest, sleep, and daily rhythms 08:00 – God's provision through natural and spiritual foundations 08:30 – Responding to what God is prompting you to do 09:29 – Jesus as healer and source of wisdom 09:58 – When you feel stuck and need support Key Takeaways Your health is shaped by your full lifestyle, not just one decision The Bible provides principles that guide wise, faith-centered health choices Feeling overwhelmed or fatigued may be a signal to pause and realign Natural remedies and modern tools can support you, but they are not the foundation God often leads through simple, consistent healthy habits Paying attention to His guidance can help you take your next step with confidence Call to Action If you feel overwhelmed, stuck, or unsure what is actually helping your health, you are not alone. A one-on-one More Energy and Peace session is a space to slow down, look at your situation with fresh perspective, and identify wise, faith-aligned next steps. If you would like that kind of support, you can learn more and book here: https://herholistichealing.com/peace This content is for informational purposes only and is not meant to be medical advice.
Warning, you'll hear a lie in this episode. You won't be told it's a lie. And 29% of those who listen probably won't spot the lie. But if you listen till the end, you'll learn the proven tips to spot lies like these. Today on Nudge, Professor Richard Wiseman explains: 1) How to spot a liar 2) What makes someone lucky 3) If we're really separated by six connections 4) And why enlarged pupils made men buy books --- Richard's book Quirkology: https://amzn.to/4shYOJ6 Richard's book 59 Seconds: https://amzn.to/3Pf9pWI Richard's SubStack: https://richardwiseman.substack.com/ Join 11,934 readers of the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list Unlock the Nudge Vaults: https://www.nudgepodcast.com/vaults Connect on LinkedIn: https://www.linkedin.com/in/phill-agnew/ --- Today's sources: DePaulo, B. M., & Morris, W. L. (2004). Discerning lies from truths: Behavioural cues to deception and the indirect pathway of intuition. In P. A. Granhag & L. A. Strömwall (Eds.), The detection of deception in forensic contexts (pp. 15–40). Cambridge University Press. The Global Deception Research Team. (2006). A world of lies. Journal of Cross-Cultural Psychology, 37(1), 60–74. Milgram, S. (1967). The small-world problem. Psychology Today, 1, 61–67. Stewart, J. E., II. (1980). Defendant's attractiveness as a factor in the outcome of criminal trials: An observational study. Journal of Applied Social Psychology, 10(4), 348–361. Vrij, A. (2000). Detecting lies and deceit: The psychology of lying and the implications for professional practice. John Wiley & Sons. Wiseman, R. (1995). The Megalab truth test. Nature, 373, 391. Wiseman, R. (2003, June 4). It really is a small world that we live in. The Daily Telegraph, p. 16.
ชมวิดีโอ EP นี้ใน YouTube เพื่อประสบการณ์การรับชมที่ดีที่สุด https://youtu.be/UQZ5OmebkB8 . Human-ศาสตร์ เอพิโสดนี้ ขอพาทุกคนไปรู้จักกับ Nudge Theory หรือทฤษฎีการสะกิดพฤติกรรม กลไกทางจิตวิทยาที่ดูเหมือนเรียบง่าย แต่กลับมีอิทธิพลต่อการตัดสินใจของเราในทุกจังหวะชีวิต ตั้งแต่เรื่องการเงิน สุขภาพ ความสัมพันธ์ ไปจนถึงการออกแบบนโยบายสาธารณะ . ทำไมเรามักหยิบขนมหน้าแคชเชียร์ทั้งที่ไม่ได้อยากซื้อ, ทำไมเวลาเริ่มใช้งานมือถือหรือ Gadget ใหม่ เรามักเลือกใช้ Default Mode, ทำไมร้านอาหารต้องมีเมนูแนะนำ, ทำไมป้ายเตือนบางป้ายถึงทำให้คนเปลี่ยนนิสัยได้ทันที แต่บางป้ายกลับไม่มีผล…หาคำตอบได้ในเอพิโสดนี้ . ดำเนินรายการโดย หมอเอ้ว-ชัชพล เกียรติขจรธาดา ร่วมด้วยแขกรับเชิญพิเศษ ดร.พิมพนิต คอนดี นักจิตวิทยาการปรึกษา ผู้ร่วมก่อตั้ง Nudge Thailand
What happens when the life you've built starts to feel… off?In this episode, I sit down with Nakeisha Washington, who shares her journey from 25 years in education to stepping into something completely new, all because she chose to listen to a quiet nudge that wouldn't go away.What started as a moment with her daughter turned into a bigger vision… but not without fear, doubt, and some hard in-between seasons.This conversation is a reminder that purpose doesn't always show up loud. Sometimes it's a feeling you can't shake, a pull toward more ... a knowing that you're meant for something different.And the question becomes, will you listen?What You'll Take Away: The “pull for more” is there for a reason, don't ignore it You build confidence by moving, not waiting One step of obedience can change everythingLearn More about Nakeisha Washington and Nyla Nova Stem.Rooted & Real Retreat: NEW Retreat happening on October 2-4, 2026 in Red River Gorge, KY. Early Bird Rate available until June 1, 2026. Learn More.Send us Fan MailSubscribe to the Newsletter: Start creating a life you love. Sign up for Jill's weekly email and get practical tips, inspiration, and intentional steps delivered straight to your inbox—helping you move closer to the life you were made for! Discover Your Purpose at The 8:28 Retreat.Learn more about Jill O'BoyleGrab a copy of Jill's Co-Author Best Seller Book- Intuitive Goddess by Jill O'Boyle LET'S CONNECT Here To Help You, Let's Talk - Free 30 Minute Consultation CallLET'S GET SOCIALhttps://linktr.ee/JillOBoyleLinkedIn Profile
Professor Richard Wiseman wanted to discover the world's #1 chat-up line. But in doing so, he discovered several secrets behind human psychology. On today's Nudge he covers: 1) Why councils shouldn't pay people to sweep litter 2) How a saleswoman doubled her likeability 3) The picture Richard uses to never lose his wallet 4) And the #1 chat-up line --- Richard's book Quirkology: https://amzn.to/4shYOJ6 Richard's book 59 Seconds: https://amzn.to/3Pf9pWI Richard's SubStack: https://richardwiseman.substack.com/ Join 11,934 readers of the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list Unlock the Nudge Vaults: https://www.nudgepodcast.com/vaults Connect on LinkedIn: https://www.linkedin.com/in/phill-agnew/ --- Aronson, E., Willerman, B., & Floyd, J. (1966). The effect of a pratfall on increasing interpersonal attractiveness. Psychonomic Science, 4, 227–228. Hornstein, H. A., Fisch, E., & Holmes, M. (1968). Influence of a model's feeling about his behavior and his relevance as a comparison on other observers' helping behavior. Journal of Personality and Social Psychology, 10(3), 222–226. Kohn, A. (1993). Punished by rewards: The trouble with gold stars, incentive plans, A's, praise, and other bribes. Boston: Houghton Mifflin. Lepper, M. R., Greene, D., & Nisbett, R. E. (1973). Undermining children's intrinsic interest with extrinsic reward: A test of the “overjustification” hypothesis. Journal of Personality and Social Psychology, 28, 129–137.
What happens when you combine practical digital marketing experience with behavioural science? In this episode, Daniel Rowles is joined by Phil Agnew, host of the Nudge podcast and a specialist in behavioural science, to explore eight psychology experiments and principles that can help marketers create more effective campaigns, stronger customer experiences and more persuasive messaging. Phil shares the original studies behind concepts such as social proof, loss aversion, anchoring and the peak-end rule, then shows how they can be applied in real marketing scenarios, from Reddit ads and SaaS websites to loyalty programmes, pricing pages and customer journeys. The result is a highly practical episode for marketers who want to sharpen their thinking and make better decisions in a world full of noise, automation and increasingly generic content. In This Episode Social proof: why it still works, why specificity matters, and why implying popularity can be more powerful than simply claiming it Loyalty and endowed progress: how giving customers a sense of momentum can make them more likely to complete a journey and stay engaged Loss aversion: why messages framed around what people stand to lose can outperform those focused only on gains The pratfall effect: how showing a flaw, when paired with clear competence, can make a brand or person more likeable Distinctiveness: why standing out matters even more in an AI-saturated content landscape Anchoring: how the first number, comparison or frame people see can radically shape how they judge value The peak-end rule: why customers often remember the emotional high point and the ending of an experience more than everything in between Visible effort: why people value products, services and content more when they can see the work behind them Real examples from digital marketing: including Reddit ad testing, website messaging, social proof banners, pricing psychology and travel search UX Key Takeaways Behavioural science is most useful when it is translated into practical tests, not treated as abstract theory Social proof works best when it feels natural and contextual, rather than overly promotional Small shifts in wording can have a major effect on click-throughs, conversions and retention Customers do not always judge experiences rationally. They remember moments, contrasts and endings Showing some humanity or imperfection can make brands feel more credible and relatable Distinctive positioning is becoming more valuable as AI makes average content easier to produce at scale Helping customers feel progress, momentum or visibility into effort can improve engagement and loyalty Marketers should revisit core psychological principles before chasing every new platform or tool
Thursday April 2, 2026 Nick Chater on the Nudge Movement and Blaming the Individual for Corporate Wrongdoing
Guess what? I had my 15 minutes of fame ...well, actually 20 min!! I went to Southwest Calvary in Buckeye, AZ to speak at a women's conference. DeNice Watkins (who was a guest awhile back) interviewed me, to switch it up. Come here how Don't Ignore the Nudge started!Reach Out to Me:Website: www.dontignorethenudge.comPatreon: www.patreon.com/dontignorethenudgeIG: @dontignorethenudgepodcastPrivate FB group to WATCH interviews: www.dontignorethenudge.com/facebook__________________________________________________________________________________________Business/Personal Coaching with Cori:www.corifreeman.com(951) 923-2674
There's a conclusion to the AJ Brown saga coming soon, but we have no idea what it will be
Behavioural tactics collapse more often than marketers admit. Phil Agnew joins us again to expose the shortcuts that fail, the ones that hold up under pressure, and the science senior marketers can actually trust.Phil is the creator and host of Nudge, one of the most respected behavioural science podcasts in marketing. He is known for turning academic research into practical tools used by senior marketers, founders and brand leaders. His work blends storytelling with evidence, backed by real experiments he runs on his own content to see what genuinely moves behaviour.This episode digs into the heuristics that influence high stakes decisions. We cover social proof, reciprocity, operational transparency, the peak end rule and why some once trusted tactics simply do not replicate. Phil takes us inside the studies that matter and calls out the ones the industry should move on from.There is clear value here for anyone pitching, shaping brand strategy or trying to influence complex B2B decisions. Phil makes the science accessible and gives you examples you can apply straight away. Is your strategy still right in 2026? Book a free 15-min no obligation discovery call with our host:
Nobody walks or has goats in LA, but Raena knows a few things so she's here to guest on this Nationals episode! We're talking "City of Angels", but can New Directions defeat a method-acting show choir? They're not like other girls, you know. Raena is a social media ghost, but you should check out her favourite twitch streamer http://twitch.tv/leoniakeilley. Wink wink. Nudge nudge. If you want to contact us we can be found at loserlikemepod@gmail.com, or @loserlikemepod.bsky.social on BlueSky. Tanner can be found there @SparkyUpstart, and Christina @CWoodsArt.
So. It appears that we are missing an ENTIRE MONTH OF RECORDINGS. So quick recap. We returned to lady Valina and attended a party, Thotchke took Valina as a date, Daniel took Saline, and Tiwa took hobo Bryan. After the party we met up with Thorn and he sent us on a mission to steal documents from Minister Anket, but the fault may steal our memories.
In this episode: gnomes go flying, enthusiasms get used, Clerics get crumpled, kisses get thrown, 3 D8's disappoint, and foreshadowing starts shadowing. It's a real blast! Support this podcast at — https://redcircle.com/role_radio/donations
What happens when you trade the traditional 9-to-5 ladder for a "choose your own adventure" career in the New York City media scene? In this episode, we sit down with Emma Sheehy, owner of Emma Sheehy Photography and a powerhouse freelance creator. Emma takes us through her journey from being an executive assistant in TV news to finding her creative voice through layoffs, side hustles, and a "yes first, figure it out later" mentality. We dive deep into why your Instagram is the new GPA, how to stay ahead of TikTok trends without losing your mind, and the importance of "Consumer Fixation" when drawing inspiration. Key Takeaways:// Your Social Media is Your Resume: In the creative and digital marketing world, proof of work beats a GPA every time. Emma shares how she's navigated high-level interviews where her Instagram feed was the portfolio.// Listen to the "Nudge": If you keep getting pulled toward a specific creative outlet or side project, it's there for a reason. Emma discusses how lean times and career pivots are often the best opportunities to chase those instincts wholeheartedly.// The 50% Freelance Shift: We discuss the rising trend of the freelance workforce and why specializing in a niche now—whether it's day-of wedding content or boutique hotel photography—is a hedge against future career instability.// Speed Over Perfection on TikTok: Emma breaks down why "making it pretty later" is the key to trend fluency. She shares a humbling lesson on why posting a raw clip today is often more impactful than a highly edited masterpiece two days late.Connect with Emma: Instagram____Join the MHH Collective! The MHH Collective is a community for marketers and business owners to connect, ask real questions, and grow their careers together. Join for access to live Q&As with industry experts, a private Slack community, and ongoing resources: https://www.marketinghappyhr.com/mhh-collectiveSay hi! DM us on Instagram and let us know what content you want to hear on the show - We can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. Join the MHH Collective: Join nowGet the latest marketing trends, open jobs and MHH updates, straight to your inbox: Join our email list!Follow MHH on Social: Instagram | LinkedIn | TikTok | Facebook
Questions? Comments? Episode suggestions? Send us a text message!From the archive: Episode #193: Phill Agnew is a marketing expert and host of the highest-ranking marketing podcast in the UK. He explains what behavioural science involves, how to use marketing principles to get a pay rise, and how to persuade your boss you have a good idea.What you'll learn[01:30] How Phill became a marketing expert.[02:49] How curiosity gaps work.[03:48] What behavioural science involves.[05:30] What a “nudge means in a behavioural science context.[07:16] The difference between a nudge and manipulating someone.[09:16] The variable reward techniques gambling apps use to get you addicted to them.[13:18] How social media uses variable rewards to keep you browsing.[14:08] Positive ways variable rewards can be used.[15:15] How to use anchoring to negotiate a salary rise.[18:26] The problems with anchoring.[19:28] Using loss aversion to get a pay rise.[21:15] How to use the commitment principle and consistency principle to get a pay rise. [24:11] The power of “no” and the door-in-the-face technique.[26:52] How to have a difficult conversation with a colleague.[28:48] What supercommunicators do and how they communicate.[33:20] Techniques you can use when business networking.[36:10] How to persuade your boss that you have a good idea.[42:08] How giving people autonomy changes how they respond.[45:12] How to use behavioural science in the workplace.Resources mentioned in this episodePlease note that some of these are affiliate links and we may get a commission in the event that you make a purchase. This helps us to cover our expenses and is at no additional cost to you.Nudge, Richard Thaler and Cass SunsteinDecoded, Phil BardenHooked, Nir EyalIndistractable, Nir EyalOctopus EnergyDishoomNever Split the Difference, Chris VossYou Have More Influence Than You Think, Vanessa BohmsThe Power of Habit, Charles DuhiggSupercommunicators, Charles DuhiggHow To Win Friends and Influence People, Dale CarnegieNudge: Can Charles Duhigg Make Me Popular?Episode 183: The secrets to effective business development and getting more clients - with Deb Feder of Feder DevelopmentInfluence, Robert CialdiniThe Art of Thinking Clearly, Rolf Dobellihttps://changeworklife.com/using-behavioural-
Do nine-ending prices really work? Will £9.99 sell more than £10.00? Can it be used for high-quality products? What about hedonic products? Can it be used on speed limits? For years this debate has raged on. But today on Nudge, I speak with pricing expert Dr Markus Husemann-Kopetzky to settle the argument. --- Markus' book: https://amzn.to/46Hetcg Unlock the Nudge Vaults: https://www.nudgepodcast.com/vaults Join 10,534 readers of my newsletter: https://www.nudgepodcast.com/mailing-list Connect on LinkedIn: https://www.linkedin.com/in/phill-agnew/ --- Today's sources: Gendall, P. (1998). Estimating the effect of odd pricing. Journal of Product & Brand Management, 7(5), 421–432. Husemann-Kopetzky, M. (2018). Handbook on the psychology of pricing: 100+ effects on persuasion and influence every entrepreneur, marketer and pricing manager needs to know. Independently published. ITN Archive. (2022, November 28). “I will not accept that it's a highly dangerous road” (1988) [Video]. YouTube. Kim, J., Novemsky, N., & Dhar, R. (2013). Adding small differences can increase similarity and choice. Psychological Science, 24(2), 176–182. Nunes, J. C., & Park, C. W. (2003). Incommensurate resources: Not just more of the same. Journal of Marketing Research, 40(1), 26–38. Rubinstein, A., & Yee, V. (2020). The left-digit bias: When and why are consumers penny wise and pound foolish? Journal of Marketing Research, 57(3), 467–485. Schindler, R. M., & Kibarian, T. M. (1996). Increased consumer sales response through use of 99-ending prices. Journal of Retailing, 72(2), 187–199. Shotton, R. (2018). The choice factory: 25 behavioural biases that influence what we buy. Harriman House. Suwelack, T., Hogreve, J., & Hoyer, W. D. (2011). Understanding money-back guarantees: Cognitive, affective, and behavioral effects. Journal of Retailing, 87(4), 462–478. Wadhwa, M., & Zhang, K. (2015). This number just feels right: The impact of roundedness of price numbers on product evaluations. Journal of Consumer Research, 41
Hour 3 for 3/6/26 Drew and R. Hannah Oakley continue their conversation about Holy Nudge and exercising faith (3:18). Calls: praying for ex-wife (4:45), and confession story (6:45). Then, Dr. Lou Tartaglia, a sleep medicine specialist covers sleep and daylight savings (15:01). Topics: sleep study (23:09), staying up late (29:23), marijuana (34:04), baby sleep (38:12), c-pap (40:08), stretching before bed (41:38), going to bed late (42:33), and loneliness and sleep (43:38). Links: Holy Nudge, Holy Fire Return of the Cloth
Hour 2 for 3/6/26 Drew and Brooke pray the Chaplet of Divine Mercy (1:00). Then, R. Hannah Oakley discusses her new book Holy Nudge, Holy Fire (27:17). Topics: birthday cakes (34:41), Mass on Relevant Radio (36:07), 7-year old atheist (39:11), and son's rehab story (43:17). Link: Holy Nudge, Holy Fire
Taking a bit of a break from the homelessness series, we have a crew episode where we finally cancel Senator Eric Buckson and then dive back into Delaware history, talking about the parallels between Jack Markell and Matt Meyer as well as how the weird antisemitism against them came to be.Show Notes:Subscribe on PatreonBefore the Riots
Today on Nudge, Professor Katie Slocombe shares how chimpanzees handle power, build alliances, and jostle for status in their troop. It's the first time on Nudge that we've looked at the primate roots of leadership and influence, with plenty of insight into how we humans behave at work (and everywhere else). Don't miss it. --- Subscribe to the Nudge Newsletter (and get a surprise gift): https://nudge.kit.com/subscribe Connect on LinkedIn: https://www.linkedin.com/in/phill-agnew/ Watch Nudge on YouTube: https://www.youtube.com/@nudgepodcast/ --- Today's sources: Slocombe, K. E., & Zuberbühler, K. (2007). Chimpanzees modify recruitment screams as a function of audience composition. Proceedings of the National Academy of Sciences of the United States of America, 104(43), 17228–17233.Slocombe, K. E., Waller, B. M., & Liebal, K. (2011). The language void: The need for multimodality in primate communication research. Animal Behaviour, 81(5), 919–924.
Join Sophie and Chloe as they discuss Time Babies, cute and subtle replacements for saying "sex", and sonic toys for all those little adventures through time and space! Make sure to join the SubscribeStar to vote on this week's bet and get exclusive mini-episodes!Find us on BlueSky @theusualbet.bsky.socialEmail us at theusualmailbox@gmail.comSupport us at www.subscribestar.adult/sophieandpudding ★ Support this podcast on Patreon ★
16 years ago a chain of Chinese restaurants wanted to increase sales without changing the price. They didn't change the product. The service. The chef. The food. Instead, they changed two words on their menu and increased sales by 18%. The restaurants used the advice of today's guest on Nudge, Robert Cialdini. Today, Cialdini explains the social proof principle, sharing how changing just two words could increase your sales. --- Unlock the Nudge Vaults: https://www.nudgepodcast.com/vaults Read Cialdini's bestseller Influence: https://amzn.to/4prHb7Y Read the new and expanded Influence: https://amzn.to/43TY0jI Read Pre-Suasion: https://amzn.to/48hA6Qr Read Yes! (Containing 60 Psyc-Marketing Tips): https://amzn.to/48ddNNf Join 10,428 readers of my newsletter: https://www.nudgepodcast.com/mailing-list Connect on LinkedIn: https://www.linkedin.com/in/phill-agnew/ --- Today's sources: Aune, R. K., & Basil, M. D. (1994). A relational-obligations approach to fund-raising: The effects of guilt and credibility appeals on compliance. Communication Research, 21(4), 486–498. Binning, K. R., Kaufmann, N., McGreevy, E. M., Fotuhi, O., Chen, S., Marshman, E., Kalender, Z. Y., Limeri, L. B., Betancur, L., & Singh, C. (2020). Changing social contexts to foster equity in college science courses: An ecological-belonging intervention. Psychological Science, 31(9), 1059–1070. Boh, W. F., & Wong, S.-S. (2015). Managers versus co-workers as referents: Comparing social influence effects on within- and outside-subsidiary knowledge sharing. Organizational Behavior and Human Decision Processes, 126, 1–17. Borman, G. D., Rozek, C. S., Hanselman, P., & Destin, M. (2019). Reappraising academic and social adversity improves middle school students' academic achievement, behavior, and well-being. Proceedings of the National Academy of Sciences of the United States of America, 116(33), 16286–16291. Cai, H., Chen, Y., & Fang, H. (2009). Observational learning: Evidence from a randomized natural field experiment. American Economic Review, 99(3), 864–882. Frank, R. H. (2020). Under the influence: Putting peer pressure to work. Princeton University Press. Goldstein, N. J., Cialdini, R. B., & Griskevicius, V. (2008). A room with a viewpoint: Using social norms to motivate environmental conservation in hotels. Journal of Consumer Research, 35(3), 472–482. Hallsworth, M., List, J. A., Metcalfe, R. D., & Vlaev, I. (2017). The behavioralist as tax collector: Using natural field experiments to enhance tax compliance. Journal of Public Economics, 148, 14–31. Jung, J., Busching, R., & Krahé, B. (2019). Catching aggression from one's peers: A longitudinal and multilevel analysis. Social and Personality Psychology Compass, 13(4), e12440. Linder, J. A., Meeker, D., Fox, C. R., Friedberg, M. W., Persell, S. D., Goldstein, N. J., Knight, T. K., Hay, J. W., & Doctor, J. N. (2017). Durability of benefits of behavioral interventions on inappropriate antibiotic prescribing in primary care: Follow-up from a cluster randomized clinical trial. JAMA, 318(14), 1391–1392. Meeker, D., Linder, J. A., Fox, C. R., Friedberg, M. W., Persell, S. D., Goldstein, N. J., Knight, T. K., Hay, J. W., & Doctor, J. N. (2016). Effect of behavioral interventions on inappropriate antibiotic prescribing among primary care practices: A randomized clinical trial. JAMA, 315(6), 562–570. Murrar, S., Campbell, M. R., & Brauer, M. (2020). Exposure to peers' pro-diversity attitudes increases inclusion and reduces the achievement gap. Nature Human Behaviour, 4(9), 889–897. Nolan, J. M. (2021). Social norm interventions as a tool for pro-climate change. Current Opinion in Psychology, 42, 120–125. Peterson, R. A., Kim, Y., & Jeong, J. (2020). Out-of-stock, sold out, or unavailable? Framing a product outage in online retailing. Psychology & Marketing, 37(4), 535–547.
When Richard Thaler and Cass Sunstein released their book ‘Nudge' in 2008, it caught the public imagination. ‘Nudge theory' – the idea that people could be encouraged to make better choices through small, subtle interventions – was innovative, and exciting. A decade and a half later, a whole lot of nudging seems to have come to a whole lot of nothing. Why wasn't ‘nudge theory' more help in tackling climate change, or helping people enroll in pensions? And, even if it hasn't saved the world, does behavioural science still have a role in policymaking? Former member of the UK's Behavioural Insights Team and professor of behavioural science, Nick Chater, reflects on the legacy of nudges.Related LinksCan we ‘nudge' our way to higher growth?The uses — and the limits — of ‘nudge' economicsWhat nudge theory got wrongSubscribe to Soumaya's show on Apple, Spotify, Pocket Casts or wherever you listen.Read a transcript of this episode on FT.com Hosted on Acast. See acast.com/privacy for more information.
When Richard Thaler first published Nudge, the world was just starting to believe in his brand of behavioral economics. In this 2021 episode, we ask: How has nudge theory held up in the face of a global financial meltdown, a pandemic, and other existential crises? SOURCES:Richard Thaler, professor of economics at the University of Chicago. RESOURCES:Nudge: The Final Edition, by Richard Thaler and Cass Sunstein (2021).Sludge: What Stops Us from Getting Things Done and What to Do About It, by Cass Sunstein (2021)."Sludge: Americans Spend 11.4 Billion Hours Filling Out Federal Paperwork," by Cass Sunstein (Big Think, 2021)."Carbon Taxation in Sweden," by Government Offices of Sweden Ministry of Finance (2021)."The Climate Club: How to Fix a Failing Global Effort," by William Nordhaus (Foreign Affairs, 2020)."Organ Donation: Presumed Consent and Focusing on What Matters," by Rebecca Brown (The Journal of Medical Ethics Blog, 2017). EXTRAS:"Sludge," series by Freakonomics Radio (2025).“People Aren't Dumb. The World Is Hard. (Ep. 340 Rebroadcast),” by Freakonomics Radio (2018). Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
I watched Home Alone and suddenly started hearing the theme tune everywhere. I thought I was going insane. But Tom Bowden-Green and Luan Wise explained that I actually fell for a fairly well-known bias. A bias you've almost certainly experienced as well. --- Come to Uplift Live: https://uplift-live.com/ (Use code NUDGE to get £50 off) Tom and Luan's book: https://amzn.to/49aZnh3 Unlock the Nudge Vaults: https://www.nudgepodcast.com/vaults Join 10,428 readers of my newsletter: https://www.nudgepodcast.com/mailing-list Connect on LinkedIn: https://www.linkedin.com/in/phill-agnew/ --- Today's sources: Costello, J. P., Garvey, A. M., Germann, F., & Wilkie, J. E. B. (2024). The Uptrend Effect: Encouraging healthy behaviors through greater inferred normativity. Journal of Marketing Research, 61(1), 110–127. Cruz, R. E., Leonhardt, J. M., & Pezzuti, T. (2017). Second person pronouns enhance consumer involvement and brand attitude. Journal of Interactive Marketing, 39(1), 104–116. Khan, U., & Dhar, R. (2006). Licensing effect in consumer choice. Journal of Marketing Research, 43(2), 259–266. Lim, S., van Osselaer, S. M., Goodman, J. K., Fuchs, C., & Schreier, M. (2024). The Starbucks effect: When name-based order identification increases customers' store preference and service satisfaction. Journal of Retailing, 100(2), 316–329. Sahni, N. S., Wheeler, S. C., & Chintagunta, P. (2018). Personalization in email marketing: The role of noninformative advertising content. Marketing Science, 37(2), 236–258. Van Boven, L., Dunning, D., & Loewenstein, G. (2000). Egocentric empathy gaps between owners and buyers: Misperceptions of the endowment effect. Journal of Personality and Social Psychology, 79(1), 66–76. van der Meulen, M. (2022). Are we indeed so illuded? Recency and frequency illusions in Dutch prescriptivism. Languages, 7(1), 42. Zwicky, A. (2006). Why are we so illuded. Retrieved from https://web.stanford.edu/~zwicky/LSA07illude.abst.pdf
Do you get better at listening to the Holy Spirit as you get older? I do!! What I once didn't even notice is now as plain as day. Does that mean I'm getting more wisdom? I hope so!! Today, you'll hear me talk about a recent nudge I had to reach out to someone. Did it make a difference? GOD made a difference! Reach Out to Me:Website: www.dontignorethenudge.comPatreon: www.patreon.com/dontignorethenudgeIG: @dontignorethenudgepodcastPrivate FB group to WATCH interviews: www.dontignorethenudge.com/facebook__________________________________________________________________________________________Business/Personal Coaching with Cori:www.corifreeman.com(951) 923-2674
Spieleveteranen-Episode #435 (08-2026) Besetzung: Heinrich Lenhardt und Jörg Langer Aufnahmedatum: 12.02.2026 Laufzeit: 1:43:57 Stunden (0:00:15 News & Smalltalk – 0:44:29 Zeitschriften-Zeitreise) Die furchtlosen Spieleveteranen brechen zu einer weiteren Zeitexpedition auf. Mit Kompass, Fackel und Lesebrille gerüstet erkunden wir vergangene Jahrzehnte und blättern in den damaligen Spielemedien. Bei dieser Entdeckungsreise stoßen wir zum Beispiel auf einen Feuerschutz-Waldspaziergang (2016), eine Winterolympiade in Italien (2006) und einen brachialen Shareware-Shooter (1996). Für Patreon-Unterstützer geht die Zeitreise im Bonussegment weiter, da begegnen uns 1986 so manche Filmumsetzung und auch ein klassisches Grafikprogramm. Zu Beginn der Episode arbeiten wir uns zunächst durch einen Stapel News-Meldungen, berichten von zwei neuen Indiespielen und denken auch an die Hörerpost. Unterstützt die Spieleveteranen und hört das volle Programm: https://www.patreon.com/spieleveteranen 00:15 News & Smalltalk 05:34 Gemischte News: id-Urgesteine blicken auf Catacomb 3-D zurück, HBO macht eine Baldur's-Gate-3-Serie, Kingdom Come: Deliverance 2 feiert mit Infografiken Geburtstag, Bomberman und Rayman sind wieder da, die 2. Metal Gear Solid Master Collection kommt im August, Dead-Cells-Team macht neues Castlevania-Spiel – und ein Mario-Arrangement gewinnt einen Grammy. 23:28 Was haben wir zuletzt gespielt? Menace, Mewgenics. 42:57 Hörerpost von Nudge. 44:29 Zeitschriften-Zeitreise: Februar 2016, 2006, 1996 45:36 GamersGlobal und GameStar 3/2016, u.a. mit Firewatch, Unravel und Homeworld – Desert of Kharak. 1:01:55 GameStar 3/2006, u.a. mit Torino 2006, DTM Rave Driver 3 und Taito Legends. 1:16:08 PC Player 3/1996, u.a. mit Duke Nukem 3D, Earthworm Jim und Warhammer – Shadow of the Horned Rat. 1:41:30 Abspann.
Nudge the world. To learn more about finding true happiness, check out our bestselling book, NEW HAPPY: Getting Happiness Right in a World That's Got It Wrong! Available at www.thenewhappy.com/book
Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
In this episode, we speak with Kevin Chesters, author of The Creative Nudge and ex-CSO at Ogilvy UK, about the behavioral science of creativity. Kevin explains how small tactics can boost creativity, why time pressure kills it, and how organizations can build a culture of lateral problem solving.
“Say you've calculated your price and it comes out at £120,121. Most would round it down to £120,000. That's completely wrong.” That's what Robert Cialdini told me on the latest episode of Nudge. He also explained why the Prime energy drink first succeeded and then flopped. How Disney kept us hooked on classic movies. And how he applies the authority bias to sell his own products. --- Unlock the Nudge Vaults: https://www.nudgepodcast.com/vaults See Agent Spark in action at gwi.com/spark Read Cialdini's bestseller Influence: https://amzn.to/4prHb7Y Read the new and expanded Influence: https://amzn.to/43TY0jI Read Pre-Suasion: https://amzn.to/48hA6Qr Read Yes! (Containing 60 Psyc-Marketing Tips): https://amzn.to/48ddNNf Join 10,226 readers of my newsletter: https://www.nudgepodcast.com/mailing-list Connect on LinkedIn: https://www.linkedin.com/in/phill-agnew/ --- Today's sources: Cialdini, R. B. (2021). Influence: The psychology of persuasion (New & expanded ed.). Harper Business. Dunn, E. W., & Norton, M. I. (2013). Happy money: The science of happier spending. Simon & Schuster. Nelissen, R. M. A., & Meijers, M. H. C. (2011). Social benefits of luxury brands as costly signals of wealth and status. Evolution and Human Behavior, 32(5), 343–355. West, S. G. (1975). Increasing the attractiveness of college cafeteria food: A reactance theory perspective. Journal of Applied Psychology, 60(5), 656–658. Wilson, P. R. (1968). Perceptual distortion of height as a function of ascribed academic status. Journal of Social Psychology, 74(1), 97–102. Worchel, S., Lee, J., & Adewole, A. (1975). Effects of scarcity on value perception: The cookie-jar study. Journal of Personality and Social Psychology, 31(5), 791–799.
This study analysed 6,700 websites in an unprecedented A/B test. The results proved something that Dr Robert Cialdini had been preaching for years. Today, on Nudge, Robert Cialdini joins me again, covering another of his seven principles of persuasion. And I share a marketing lesson that (I think) every business needs to know. --- Unlock the Nudge Vaults: https://www.nudgepodcast.com/vaults See Agent Spark in action at gwi.com/spark Read Cialdini's bestseller Influence: https://amzn.to/4prHb7Y Read the new and expanded Influence: https://amzn.to/43TY0jI Read Pre-Suasion: https://amzn.to/48hA6Qr Read Yes! (Containing 60 Psyc-Marketing Tips): https://amzn.to/48ddNNf Join 10,189 readers of my newsletter: https://www.nudgepodcast.com/mailing-list Connect on LinkedIn: https://www.linkedin.com/in/phill-agnew/ --- Today's sources: Bell, T. [Taylor Bell]. (2025, February 13). Inside Trader Joe's: The genius strategy behind its cult following (and low prices) [Video]. YouTube. Bornstein, R. F., Leone, D. R., & Galley, D. J. (1987). The generalizability of subliminal mere exposure effects: Influence of stimuli perceived without awareness on social behavior. Journal of Personality and Social Psychology, 53(6), 1070–1079. Browne, D., & Swarbrick-Jones, A. (2017). The science of persuasion in e-commerce: An analysis of 6,700 online A/B tests. Conversion Rate Experts. Danziger, S., Levav, J., & Avnaim-Pesso, L. (2011). Extraneous factors in judicial decisions. Proceedings of the National Academy of Sciences of the United States of America, 108(17), 6889–6892. Drachman, D., deCarufel, A., & Insko, C. A. (1978). The extra credit effect in interpersonal attraction. Journal of Experimental Social Psychology, 14(5), 458–465. Fang, X., Singh, S. N., & Ahluwalia, R. (2007). An examination of different explanations for the mere exposure effect. Journal of Consumer Research, 34(1), 97–103. Gladka, A., & Żemła, M. (2016). Effectiveness of reciprocal rule in tourism: Evidence from a city tourist restaurant. European Journal of Service Management, 17(1), 57–63. Mita, T. H., Dermer, M., & Knight, J. (1977). Reversed facial images and the mere-exposure hypothesis. Journal of Personality and Social Psychology, 35(8), 597–601. Nicholson, C. Y., Compeau, L. D., & Sethi, R. (2001). The role of interpersonal liking in building trust in long-term channel relationships. Journal of the Academy of Marketing Science, 29(1), 3–15. Razran, G. (1940). Conditioned response changes in rating and appraisal. Psychological Bulletin, 37(6), 481–493. Shotton, R. (2023). The illusion of choice: 16½ psychological biases that influence what we buy. Harriman House. Strohmetz, D. B., Rind, B., Fisher, R., & Lynn, M. (2002). Sweetening the till: The use of candy to increase restaurant tipping. Journal of Applied Social Psychology, 32(2), 300–309. Zajonc, R. B., & Rajecki, D. W. (1969). Exposure and affect: A field experiment. Psychonomic Science, 17(4), 216–217.
In this solo episode, Darin breaks down one of the most misunderstood drivers of behavior change: environment. We've been taught that success comes down to discipline, motivation, and willpower, but neuroscience tells a very different story. Darin explains how modern environments hijack the brain's reward system, override conscious choice, and quietly shape habits before we even realize it. This episode is a practical, science-backed roadmap for redesigning your surroundings so healthy behaviors become automatic and self-sabotaging patterns lose their grip. What You'll Learn Why willpower is a weak and unreliable backup system How your environment shapes behavior before conscious choice The neuroscience behind cues, habits, and automatic behavior Why modern food and tech are engineered to hijack dopamine How stress amplifies cravings and impulsive behavior The link between cortisol, dopamine, and habit formation Why changing your environment works better than "trying harder" How visual cues influence food choices and cravings Why phones, notifications, and color overstimulate the brain Simple ways to design a SuperLife environment that supports your goals Chapters 00:00:03 – Welcome to SuperLife and the mission of sovereignty 00:00:33 – Sponsor: TruNiagen NAD⁺ supplements and why verification matters 00:02:18 – Introducing today's topic: environment vs willpower 00:02:42 – Why willpower has been misunderstood 00:03:18 – Willpower as a weak backup system 00:03:32 – How surroundings shape habits automatically 00:03:53 – The neuroscience of behavior change 00:04:01 – Dopamine hijacking in modern life 00:04:14 – Designing environments that make good habits automatic 00:05:06 – Why this topic matters more than ever 00:05:46 – External cues and automatic brain responses 00:06:18 – Hippocampus, basal ganglia, and habit loops 00:06:55 – Nudge theory and environmental design 00:07:31 – Why willpower shouldn't lead behavior change 00:07:55 – Food cues, stress, and cravings 00:08:20 – Phones, notifications, and dopamine overload 00:09:05 – Reward prediction and cue-driven behavior 00:10:02 – Redesigning environments to reduce addiction 00:10:34 – Stress hormones and habit reinforcement 00:11:30 – Sponsor: Our Place non-toxic cookware 00:13:34 – Stress, scrolling, and lost time 00:14:26 – Junk food, stress, and compulsive eating 00:15:12 – How environmental cues shift food desire 00:15:28 – Engineered foods and reward circuits 00:16:09 – Tech cues, stress, and attention hijacking 00:17:06 – Practical solutions: designing a SuperLife environment 00:17:48 – Kitchen setup and visual food cues 00:18:41 – Workspace design and single-purpose zones 00:19:08 – Reducing digital dopamine triggers 00:19:32 – Using grayscale mode on your phone 00:20:32 – Social environment and behavior modeling 00:21:21 – Community, support, and the SuperLife Patreon 00:22:18 – Bringing nature into your home 00:23:19 – Environment influences habits more than willpower 00:23:52 – Why inaction keeps you stuck 00:24:13 – Changing your environment to change your life 00:24:26 – Closing thoughts and call to action Thank You to Our Sponsors: Our Place: Non-toxic cookware that keeps harmful chemicals out of your food. Get 10% off at fromourplace.com with code DARIN. Tru Niagen: Boost NAD+ levels for cellular health and longevity. Get 20% off with code DARIN20 at truniagen.com. Find More From Darin: Website: darinolien.com Instagram: @darinolien Book: Fatal Conveniences Key Takeaway If you don't change your environment, something else will keep making choices for you. Bibliography/Sources Clear, J. (2018). Atomic habits: An easy & proven way to build good habits & break bad ones. Avery. (Reference for Environment > Willpower). https://jamesclear.com/atomic-habits Laran, J., & Salerno, A. (2013). Life-history strategy, food choice, and caloric consumption. Psychological Science, 24(2), 167–173. (Reference for harsh environment cues increasing desire for energy-dense foods). https://doi.org/10.1177/0956797612450031 Mullainathan, S., & Shafir, E. (2013). Scarcity: Why having so little means so much. Times Books. (Reference for scarcity/environment hijacking cognitive bandwidth). https://us.macmillan.com/books/9780805092646 Schwabe, L., & Wolf, O. T. (2011). Stress-induced modulation of instrumental behavior: From goal-directed to habitual control of action. Behavioral Neuroscience, 125(5), 664–673. (Reference for stress hormones amplifying habit/cue-reward learning). https://doi.org/10.1037/a0024732 Story, M., Kaphingst, K. M., Robinson-O'Brien, R., & Glanz, K. (2008). Creating healthy food and eating environments: Policy and environmental approaches. Annual Review of Public Health, 29, 253–272. (Reference for the "ecological framework" of eating behavior). https://doi.org/10.1146/annurev.publhealth.29.020907.090926 Subramaniam, A. (2025). How your environment shapes your habits. Psychology Today. (Reference for the specific Psychology Today article on external cues). https://www.psychologytoday.com/us/blog/parenting-from-a-neuroscience-perspective/202503/how-your-environment-shapes-your-habits Thaler, R. H., & Sunstein, C. R. (2008). Nudge: Improving decisions about health, wealth, and happiness. Yale University Press. (Reference for Nudge Theory). https://yalebooks.yale.edu/book/9780300122237/nudge Ulrich, R. S., Simons, R. F., Losito, B. D., Fiorito, E., Miles, M. A., & Zelson, M. (1991). Stress recovery during exposure to natural and urban environments. Journal of Environmental Psychology, 11(3), 201–230. (Reference for nature exposure reducing stress markers). https://doi.org/10.1016/S0272-4944(05)80184-7 Wansink, B. (2004). Environmental factors that increase the food intake and consumption volume of unknowing consumers. Annual Review of Nutrition, 24, 455–479. (Reference for visual cues and food environment engineering). https://doi.org/10.1146/annurev.nutr.24.010403.103025
In a world obsessed with Martech optimization and AI, is the most overlooked competitive advantage simply understanding how the human brain actually works? Agility requires more than just adapting to new technologies; it requires a deep, empathetic understanding of the timeless human behaviors that drive customer decisions. Today, we're going to talk about the intersection of marketing and human psychology. We'll explore how understanding cognitive biases and behavioral science isn't just an academic exercise, but a critical tool for creating more effective customer experiences, more persuasive messaging, and ultimately, a more resilient and agile brand. To help me discuss this topic, I'd like to welcome, Phill Agnew, Host of Nudge Podcast at Nudge Podcast. About Phill Agnew Phill Agnew hosts Nudge, the UK's #1 marketing podcast. It's a critically acclaimed behavioural science show that has featured world-renowned guests such as Richard Shotton, Rory Sutherland, Tali Sharot, Jonah Berger, Dan Pink, and Chris Voss. With a knack for demystifying complex psychological concepts, Phill translates cutting-edge behavioural science into actionable insights for marketers, business leaders, and everyday professionals. His podcast has been downloaded by hundreds of thousands across the globe, establishing Phill as a trusted voice in behavioural marketing.,Yes,This has been completed Phill Agnew on LinkedIn: https://www.linkedin.com/in/phill-agnew/ Resources Nudge Podcast: https://www.nudgepodcast.com/ The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Catch the future of e-commerce at eTail Palm Springs, Feb 23-26 in Palm Springs, CA. Go here for more details: https://etailwest.wbresearch.com/Drive your customers to new horizons at the premier retail event of the year for Retail and Brand marketers. Learn more at CRMC 2026, June 1-3. https://www.thecrmc.com/ Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://ratethispodcast.com/agileConnect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company
In a world obsessed with Martech optimization and AI, is the most overlooked competitive advantage simply understanding how the human brain actually works?Agility requires more than just adapting to new technologies; it requires a deep, empathetic understanding of the timeless human behaviors that drive customer decisions.Today, we're going to talk about the intersection of marketing and human psychology. We'll explore how understanding cognitive biases and behavioral science isn't just an academic exercise, but a critical tool for creating more effective customer experiences, more persuasive messaging, and ultimately, a more resilient and agile brand.To help me discuss this topic, I'd like to welcome, Phill Agnew, Host of Nudge Podcast at Nudge Podcast. About Phill Agnew Phill Agnew hosts Nudge, the UK's #1 marketing podcast. It's a critically acclaimed behavioural science show that has featured world-renowned guests such as Richard Shotton, Rory Sutherland, Tali Sharot, Jonah Berger, Dan Pink, and Chris Voss. With a knack for demystifying complex psychological concepts, Phill translates cutting-edge behavioural science into actionable insights for marketers, business leaders, and everyday professionals. His podcast has been downloaded by hundreds of thousands across the globe, establishing Phill as a trusted voice in behavioural marketing.,Yes,This has been completed Phill Agnew on LinkedIn: https://www.linkedin.com/in/phill-agnew/ Resources Nudge Podcast: https://www.nudgepodcast.com/ The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Catch the future of e-commerce at eTail Palm Springs, Feb 23-26 in Palm Springs, CA. Go here for more details: https://etailwest.wbresearch.com/Drive your customers to new horizons at the premier retail event of the year for Retail and Brand marketers. Learn more at CRMC 2026, June 1-3. https://www.thecrmc.com/ Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://ratethispodcast.com/agileConnect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company Hosted on Acast. See acast.com/privacy for more information.
Monday, December 29. The seven stories you need to know today. Read today's briefing.If you're not a subscriber, click here to start.Tell us what you think! Take our podcast survey: washingtonpost.com/podcastsurvey