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Best podcasts about contenthow

Latest podcast episodes about contenthow

B2B Content Show
Tips for soliciting and managing crowd-sourced content w/ Jaclyn Robinson

B2B Content Show

Play Episode Listen Later Oct 11, 2022 13:12


Jaclyn Robinson, Senior Manager of Content Marketing at Crunchbase, talks with Jeremy about turning your audience into content creators.Highlights:How to build an "external content engine" that empowers your audience to create and submit contentHow to manage crowd-sourced content for quality and consistencyAligning content created externally with your company's visionLearn more about CrunchbaseConnect with Jaclyn on LinkedInMemorable Quotes:"A lot of the way that we have built this, I guess contributed content engine, is by connecting and building relationships with folks that are in those audiences. So we do that, whether it's reaching out proactively and saying, hey, this is a person that our audience totally respects and we need to make a connection with them and see if we can maybe get some content out of that connection.""We get those people naturally coming to us saying, hey, you know, we love the thought leadership that you're sharing on this. We agree and we would love to be part of this contributor network that you are sharing, you know, people's perspectives on.""A big piece of what we do on the content team is kind of police that a little bit and say, this is a great piece and we love the company's story, but we also need to be thinking about the audience that we are trying to reach and how to make this piece of content particularly actionable for them."The B2B Content Show is produced by Connversa, a podcast production agency helping B2B brands connecting with prospects, generates TONS of content, and grow revenue. Learn more at connversa.com

Fellowship Bible Church Conway
Exodus: The Redemption and Constitution of Israel - A Survey of the Bible

Fellowship Bible Church Conway

Play Episode Listen Later Oct 9, 2022


Exodus: The Redemption and Constitution of IsraelA Survey of the BibleFor bulletin in PDF form click here.Message SlidesExodus Chart - WilsonExodus Summary - PetersonHistorical Background of Exodus - Ross Come On, Let Us Adore Him - WilkinContext: Who, When, Where, and Why? • Who composed Exodus? • When did he write? • Where were he and his audience? • Why was he writing? Content: How and What? • How is Exodus organized? - Characters: Moses (1-3) • Pharaoh (4-6) • The Lord (7-13) • Israelites (14-40) - Sections: Deliverance from Egypt (1-19) • Instructions at Sinai (20-40) - Sections: Oppression: God Permits (1-6) • Deliverance: God Acts (7-18) • Instruction: God Speaks (20–40) - Theological Emphasis: The Presence of the Lord (3:!2; 6:8; 13:17-22; 19:1-25; 24:9-18; 33:12-23; 40:34-38) • What is the message of Exodus? Conviction: So What? • What should we believe? - The Lord reveals His character to us in His word and His works. - The Lord redeems His people from bondage. - The Lord makes His standards clear. - There is no other God so we should have no other gods. • How should we behave? - Follow the clear revelation of God knowing He is always with you. • Where does this fit? - The paradigmatic redemption story.Next Steps • Recognize and submit to the supreme power of God.• Embrace and obey the clear revelation of God.• Understand and enjoy the constant presence of God.This Week's Growth GuideGod's Word is both central and critical to your spiritual growth. We invite you to utilize the Growth Guide during the week to further your application of the Truth from the message.•. Monday - Exodus 1:1-22•. Tuesday - Exodus 3:1-15•. Wednesday - Exodus 11:1-10•. Thursday - Exodus 12:1-23•. Friday - Exodus 20:1-21•. Saturday - Exodus 32:1-35•. Sunday -Exodus 40:1-38Home ChurchOur Home Churches meet weekly to facilitate quicker relational depth, study the same passage taught Sunday to help apply Scripture in the context of community, and pray with one another. Home Church helps our body seek God's best for one another. Home Church Questions • Read Exodus 1:1-22.• Was there anything new or insightful in this message?• Was there anything you know you can or should immediately apply?• What did you struggle with in this message? What did not make sense or caused you to evaluate your own life more deeply?• How would your life personally, or the life of your family be different if you fully live out the truths in this message?• What are some of the "gods of this age"? What do we look to in order to protect us or what things control us and dictate our priorities and behaviors?• Read Psalm 136:10-22. Why is the exodus such a great model for a correct theological understanding of redemption?• The Law was never given to save anyone. The law reveals the character of God, provides evidence of our inability to live up to God's standard, and provides a method for maintaining fellowship with God. Does this make sense? How can we use the law to accomplish it's intended purpose?FinancesWeekly Budget 31,390Giving For 09/25 26,011Giving For 10/02 22,635 YTD Budget 439,456YTD Giving 392,069 OVER/(UNDER) (47,387) Generations CampaignTotal Pledge 1,535,065Received-to-date 1,657,330Operation Christmas Child Special Access Pack - October 11 from 11:00 am - 2:00 pm or 6:00 - 9:00 pm. This Tuesday, October 11, you and your family are invited to participate in an Operation Christmas Child Special Access Pack right here at Fellowship! Together, we will be packing 2400 shoeboxes that will be sent to children in hard to reach areas across the world. Child care will be available for kids 6 years and under. New to Fellowship? We are so glad that you joined the Fellowship Family to worship this morning. If you are joining us for the first time or have been checking us out for a few weeks, we are excited you are here and would love to meet you. Please fill out the “Connect Card” and bring it to the Connection Center in the Atrium, we would love to say “hi” and give you a gift. Get Connected in a Home ChurchFellowship's desire is for everyone to be relationally connected. The primary way we do this is in Home Churches – small groups that meet in living rooms to apply God's Word, pray, and to serve together. Go to fellowshipconway.org/home church for more information. Men's Book Club | October 13 | 6-8:00 p.m.Get your personal copy of “Bullies and Saints: An Honest Look at the Good and Evil of Christian History by John Dickson.” Then join us as we discuss this book every Thursday starting October 13 (Conference Room/Library, 1st floor).Fellowship Equipping • Systematic Theology Men's Bible Study | Thursdays | 6:00 a.m. • Church History II | Sundays | 10:45 a.m. For more information on the classes listed above and to register go to fellowshipconway.org/registerFellowship Kids Pumpkin Patch - OCtober 15 | 10-12 NoonFellowship families join us for fun at Schaefers and Collins Pumpkin Patch to pick pumpkins, pony rides, hay rides and lots of other fun, family events. Feed the Need | October 23 | 10-2:00 p.m. Feed the Need is a one-day event to purchase and collect food to help feed thousands of people right here in Faulkner County and deliver a message of hope to struggling families. As part of this event, Fellowship will be hosting the Walmart Neighborhood Market on October 23, 10:00 a.m. - 2:00 p.m. This means we will staff a semi truck to receive, sort, and load all the donations that are purchased at the Neighborhood Market. If you would like to volunteer, email Michael Harrison at mharrison@fellowshipconway.org or text 501-339-4222. For information about Feed the Need and and to shop for the items on the list Message Exodus Summary Pter

SIMPLE brand With Matt Lyles
Sarah Panus - Empathy-Driven Brand Storytelling

SIMPLE brand With Matt Lyles

Play Episode Listen Later Oct 5, 2022 48:05


In this week's episode of the SIMPLE brand podcast, I talk with Sarah Panus, host of the Marketing With Empathy podcast! You've likely heard about how valuable storytelling is in your content. But too many marketers today throw around the term "storytelling" without really knowing HOW to use storytelling well.Sarah's a brand storytelling strategist, and she's the owner of Kindred Speak consulting where she helps communicators and content marketers create more meaningful connections with their customers - all through the power of empathy-driven brand storytelling.Sarah and I talk about the common mistakes marketers make when they attempt storytelling. And we talk about the right ways to use storytelling in your content in a way that actually resonates and connects with your customers. Sarah's got a pretty simple framework that helps you do just that.Some of the topics we discuss include:Why brand storytelling is the most ideal way to stand out against all of the clutter your customers seeHow to approach brand storytellingYour brand is not the hero of your storySarah's Focus Empathy Data framework simplifies the storytelling processThe ideal way to mine the best storiesHow to use empathy filters to instill empathy into your content and storytellingHow Search Engine Optimization (SEO) insights can inform the stories you should createHow to use empathy the right way in creating contentHow empathy-driven storytelling can actually help brands save money RESOURCES FROM THIS EPISODE:Sarah's siteSarah's podcast - Marketing With Empathy

The Art of Online Business
Intentional Organic Marketing that WORKS, with Hunter Donia

The Art of Online Business

Play Episode Listen Later Oct 5, 2022 48:00


Wondering what you can be doing in your business to diversify your traffic without doing ads?This is a question I hear a lot and in this episode of Art of Online Business, I sat down with Hunter Donia to talk about how you can grow your business organically. These intentional strategies we are sharing in this episode will help you grow quickly and without any type of ad spend. Sometimes as a coach, you get to work with people that you just know right away are going to make a massive impact on the lives of the people they serve. Hunter is definitely one of those people. He has a unique niche and he serves them in a way that very few other people do, and it has led to massive success. Hunter is a digital educator teaching beauty professionals how to streamline, automate and elevate their processes in their businesses. He's been recognized and awarded by multiple industry publications, spoken at well-known industry events, and has built a multi-6-figure business for himself by the age of 24 - all with modern, organic marketing strategiesIn this episode, you'll learn:How Hunter got started in his businessWhy Hunter decided to avoid using paid adsHow he uses webinars to sell his courseThe organic strategies that are working for HunterTips for using ReelsWhy Hunter is so particular about who sees his contentHow he uses his podcast to grow his businessWhy networking is so importantLinks & Resources:The Art of Online Business websiteDM me on InstagramVisit my YouTube channelThe Art of Online Business clips on YouTubeFull episodes of The Art of Online Business Podcast on YouTubeThe Art of Online Business Podcast websiteCheck out my Accelerator coaching program*Disclosure: I only recommend products I use and love and all opinions expressed here are my own. This post may contain affiliate links that at no additional cost to you, I may earn a small commission.Full show notes available at www.rickmulready.com/640

B2B Content Show
How to generate original research to create more authoritative content w/ Roxie Elliot

B2B Content Show

Play Episode Listen Later Oct 4, 2022 14:22


Roxie Elliott, Director of Content Marketing at DigitalOcean, talks with Jeremy about conducting research to create better content.Highlights:The value original research adds to creating more interesting contentHow research helps you stand outTips for content teams of any size to tell a compelling story using dataLearn more about DigitalOceanConnect with Roxie on LinkedInMemorable Quotes:"The thing about research is that it doesn't have to be super complicated. You know, even a 10 question survey sent out to maybe 500 respondents, or even if it's less than that, can provide really interesting, valuable content.""Maybe the first one, you know, is a little bit more effort than a standard article you might write, but I would say it's definitely worth it in the long run. And as you build up that process, it just gets easier and easier.""It really can be pretty evergreen content that you can refer back to. So you don't have to just write one blog post about it. You can refer to those stats. In future blog posts, you maybe can do a series of articles based on one study that you did because you might get enough data."The B2B Content Show is produced by Connversa, a podcast production agency helping B2B brands connecting with prospects, generates TONS of content, and grow revenue. Learn more at connversa.com

Fellowship Bible Church Conway
Genesis: The Beginning of all Things - A Survey of the Bible

Fellowship Bible Church Conway

Play Episode Listen Later Oct 2, 2022


Genesis: The Beginning of all ThingsA Survey of the BibleFor the bulletin in PDF form click here. Message SlidesGenesis Chart - WilsonBooks of Moses - PetersonGenesis - PetersonSome Solid Old Testament Dates - WilsonContext: Who, Where, When and Why?• Who composed Genesis? • Where were he and his audience?• Why was he writing? Content: How and What?• How is Genesis organized? - Teledot Structure: Introduction and Ten Panels - Characters: Adam (1-5) • Noah (6-11) • Abraham (12-25) • Jacob (26-36) • Joseph (37-50) - Sections: Primeval Events (1-11) • Patriarchal Events (12-50) - Themes: Creation (1-11) • Covenant (12-36) • Character (37-50)• What is the message of Genesis? Conviction: So What?• What should we believe? – God is sovereign and is telling a story of redemption. - God is good and has a plan to reconcile us to Himself.• How should we behave? - Even if others have a plan for evil, God is using it for good.• Where does this fit? - The beginning of life, sin, redemption, substitution — the story.Next Steps • Solidify your belief in the absolute sovereignty of God. • Reaffirm your trust in the goodness of the story God is telling. • Trust Him for what lies ahead. This Week's Growth GuideGod's Word is both central and critical to your spiritual growth. We invite you to utilize the Growth Guide during the week to further your application of the Truth from the message.•. Monday - Genesis 1:1-2:3•. Tuesday - Genesis 3:1-7•. Wednesday - Genesis 12:1-9•. Thursday - Genesis 15:1-21•. Friday - Genesis 22:1-19•. Saturday - Genesis 32:22-32•. Sunday - Genesis 50:15-26 Home ChurchOur Home Churches meet weekly to facilitate quicker relational depth, study the same passage taught Sunday to help apply Scripture in the context of community, and pray with one another. Home Church helps our body seek God's best for one another. Home Church Questions • Read Genesis 12:1-3; 50:15-26.• Was there anything new or insightful in this message?• Was there anything you know you can or should immediately apply?• What did you struggle with in this message? What did not make sense or caused you to evaluate your own life more deeply?• How would your life personally, or the life of your family be different if you fully live out the truths in this message?• How do we practically deny the sovereignty of God (e.g. taking matters into our own hands, believing we are in control)?• How do we practically deny the goodness of God (e.g. complaining, shortsightedness)?• Talk about one time in your life when you realized "they meant to harm me, but God intended it and used it for a good purpose".• What battle "lies ahead" in your life that will require you to believe that God is both sovereign and good?FinancesWeekly Budget 31,390Giving For 09/18 26,968Giving For 09/25 26,011 YTD Budget 408,067YTD Giving. 369,434 OVER/(UNDER) (38,633) Generations CampaignTotal Pledge 1,535,065Received-to-date 1,657,075Father/Son CampoutFriday, October 7 and Saturday, October 8 - Margrave Damascus Land This is our yearly event for boys K-12th grade and their fathers (or fatherly figure). Friday night will be campfires and enjoying the great outdoors and Saturday will have a morning of fun activities. Sign up at the Connection Center or fellowshipconway.org/register. There is no cost for this but registration deadline is October 4.New to Fellowship?We are so glad that you joined the Fellowship Family to worship this morning. If you are joining us for the first time or have been checking us out for a few weeks, we are excited you are here and would love to meet you. Please fill out the “Connect Card” and bring it to the Connection Center in the Atrium, we would love to say “hi” and give you a gift. Get Connected in a Home ChurchFellowship's desire is for everyone to be relationally connected. The primary way we do this is in Home Churches – small groups that meet in living rooms to apply God's Word, pray, and to serve together. For more information go to fellowshipconway.org/homechurchOperation Christmas Child Special Access PackOn Tuesday, October 11, you and your family are invited to participate in an Operation Christmas Child Special Access Pack right here at Fellowship! Together, we will be packing 2400 shoeboxes that will be sent to children in hard to reach areas across the world. Join us on October 11 from 11:00am - 2:00 pm or 6:00 - 9:00 pm. Men's Book Club | October 13 | 6-8:00 p.m.Get your personal copy of “Bullies and Saints: An Honest Look at the Good and Evil of Christian History by John Dickson.” Then join us as we discuss this book every Thursday starting October 13 (Conference Room/Library, 1st floor).Fellowship Equipping • Systematic Theology Men's Bible Study | Thursdays | 6:00 a.m. • Art of Marriage | Sundays | 9:00 a.m. • Church History II | Sundays | 10:45 a.m. For more information on the classes listed above and to register go to fellowshipconway.org/registerFellowship Young Adults - October 4 | 6:00-8:00 PMFellowship Young Adults exists to make disciples among those aged 23-29 looking for the next step in their spiritual growth as they enter the workforce or pursue higher education. We will gather Tuesday evenings from 6:00-8:00 pm in the Fireside Room at Fellowship for a meal, prayer, and to study the Scriptures. More details at fellowshipconway.org/youngadults. Fellowship Kids Pumpkin Patch - OCtober 15 | 10-12 NoonFellowship families join us for fun at Schaefers and Collins Pumpkin Patch to pick pumpkins, pony rides, hay rides and lots of other fun, family events.

Superhumans At Work by Mindvalley
How to update your Online Presence - Jason Marc Campbell

Superhumans At Work by Mindvalley

Play Episode Listen Later Sep 29, 2022 11:57


FREE 5-DAY CHALLENGE - Never Struggle With Sales Again! https://sellingwithlove.com/challenge ===== Have you heard about the ”Zero Moment Of Truth” before? When you start conversations with a potential customer, they'll always Google your name. Prospects don't trust you yet, and they want to know if your online presence is congruent with what you are telling them. In this episode, you can discover the minimum checklist you need to update your profile and avoid confusion when people are checking you. Prepare a pen and paper and prepare to note down the next powerful actions you can take for your business. =====

Become a Writer Today
Is WordAgents The Right SEO Content Service For You? With David Peterson

Become a Writer Today

Play Episode Listen Later Sep 19, 2022 26:20 Transcription Available


Years ago, I worked as a freelance writer producing my content exclusively. These days, I still write articles for the websites I run, but I also employ several writers to create content for me on topics outside my areas of expertise. To scale a content website, you need to publish more articles and blog posts, and it's impossible to write them all yourself. When you dive into a niche, you'll quickly find many untapped keywords, topics, and ideas on which you should publish content to scale up your traffic and hopefully increase your revenue. Your options include hiring freelance writers using a service like Upwork or perhaps advertising on the ProBlogger Jobs board, or outsourcing to a content agency.One agency that I've used for my content websites is called wordagents.com. For context, at the time of recording this interview, you could order 1,000 words, about the length of a standard article, for $114 and 10,000 words for $810. The more you order, the greater the discount. If you're running a website and need content on topics you're not an expert in, I'd encourage you to consider using an agency like WordAgents. I wanted to understand a little more about how they produce content and help writers understand what it's like working for a company like WordAgents. So this week, I caught up with David Peterson. He's based in Boston and is the Chief Operating Officer of WordAgents. In this episode, we discuss:How WordAgents produce contentHow many writers WordAgents employWhat it's like to work for a company like WordAgentsThe role of AI in content publishingThe value of a writing portfolio vs. academic qualificationWordAgents' new money-back guarantee if they don't produce your content in 7 days (per 10,000 words)Resources:Website: WordAgentsSupport the show

Marketing Development Podcast
RFM139 – Why Content is the Agency's Responsibility

Marketing Development Podcast

Play Episode Listen Later Sep 6, 2022 41:24


Main talking points include:Abby is the Founder of The Content Lab – a remote content department for digital agencies. In this episode we discuss:Why Content IS important for the web design / development process and why you should be bothered aboutWhat you need to consider when you are responsible for the website contentHow to bill copywriting as part of your web design processHow to include copywriting as part of your recurring revenueHow you can retrofit a copywriting exercise to a completed web build ResourcesBlog: How Much Does A Copywriter Cost? – Abby's blog on The Admin Bar's WebsiteBook recommendation: Content Strategy for the Web by Kristina HalvorsonContent Goodies – white-label copywriting guides ShoutoutsKyle Van Deusen / The Admin Bar (on FB)Lee Jackson's Trailblazer FM About AbbyFounder of The Content Lab, Abby has completed copywriting for over 300 websites personally, and leads a 6-woman team of amazing copywriters and content experts. Originally from Cambridge in the UK, she now lives in Waterford, Ireland with her partner Nick and their Border Collie Bosco.Website: https://www.thecontentlab.ie/Join our Facebook Group! Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.

Simplifying Entrepreneurship
Your Biggest Social Media Mistakes

Simplifying Entrepreneurship

Play Episode Listen Later Aug 23, 2022 19:34


In this episode, Peter Mohr and Shaily Hakimian discuss social media strategy. If you're posting content that is pretty but doesn't provide much value, you're missing out on so much opportunity. Find out how to attract new customers, keep your current client base engaged, and provide value to your entire audience by practicing a few key social media strategies. Here are a few things we cover:How business owners can help their social media managers make powerful contentHow ‘people skills' like showing gratitude to your customers keeps them engaged Communicating/networking via video or audio VS text Analyzing your online presence to identify opportunities to connect with your audienceWhy consistency is key for social media strategiesNotable passages:2:18 having the right information ready for the people who are interested in your brand so you can snag their business 4:58 the power of following up to stay fresh in people's minds7:59 how to overcome procrastination by prioritizing your effort and identifying the opportunities you're missingReference links to Shaily:https://www.shailyhakimian.comhttps://www.linkedin.com/in/hakimian45For more entrepreneurial wisdom, follow Pete on Instagram at https://www.instagram.com/petemohr_coach/ or on LinkedIn at https://www.linkedin.com/in/petermohr/Support the show

B2B Content Show
Purpose-driven content w/ Don Polite

B2B Content Show

Play Episode Listen Later Aug 17, 2022 18:28


Don Polite, Chief Marketing Officer at SKYGEN, talks with Jeremy about making purpose driven content.Highlights:How to produce purpose driven contentHow making a moral case and a business case can go hand-in-handWays to make your mission a part of content strategyLearn more about SKYGENConnect with Don on LinkedInMemorable Quotes:"I'm on a big push for us to become purpose driven as an organization. I really believe we are. It's more about just making sure our messaging communicates that and that we support the appropriate sort of advocacy efforts that are out there around access to quality care.""Consumers are looking for more than just sort of the tangible benefits of a product. They're looking to connect with companies who stand for something that they can resonate and relate to." "Getting a pulse on what's your purpose and articulating and elevating that and your branding and your messaging is kind of, to me, the starting point. And as you know, so many companies have recognized the importance of having a purpose and really articulating their purpose in their messaging."

Work Less, Earn More
EP 129: The Ultimate Guide to Getting Started with SEO and Ranking on Google with Brandon Gaille of RankIQ

Work Less, Earn More

Play Episode Listen Later Aug 8, 2022 49:00


To make money with your business, you need to make sales. To make sales, you need leads. But where do you get those leads?One of the most popular places on the planet to get leads is through traffic from Google. That traffic is usually directed to content on your site, which makes Google SEO one of the most common aspects of a content marketing strategy.But Google SEO can be complicated and you might have questions about what it is, how it works, and how to get your content to rank, especially if you're just getting started.Today I'm talking to Brandon Gaille about how to get started with Google SEO, what your first steps should be, and how to build a system for getting your content to rank on Google, so you can tap into that source of leads.Brandon Gaille is an SEO expert who has been studying Google SEO for well over 10 years. He's also the founder of Rank IQ, one of the top SEO tools on the market. He hosts the popular podcast, The Blogging Millionaire, where he teaches SEO strategies to over 20,000 bloggers.Listen to the full episode to hear:Why keyword research is the foundation of your content strategyHow to use AI tools to generate post topicsTips for optimizing your contentHow to get backlinks to your siteHow often you should be postingLearn more about Brandon Gaille:Rank IQThe Blogging MillionaireLearn more about Gillian:Startup SocietyGet on the waitlist for VALIDATEProfit Planning ChallengeGet in touch!Instagram: @GillianZPerkinsResources:AhrefsSemrushFraseGoogle Search ConsoleHAROApple PodcastsChartableGoDaddy Auctions

The Marketing Guide
#118 - The Key to Creating Viral Content on Instagram (Rebroadcast)

The Marketing Guide

Play Episode Listen Later Aug 8, 2022 32:44


If you ever wondered how to create a highly shareable or viral piece of content for Instagram then this is the right episode for you. In this episode, I am breaking down the step-by-step exact process that I used to create a highly shareable piece of content for Instagram. This piece of content got lots of shares and comments and I am teaching you how you can do exactly the same for your business. What you will learn:The most important question to ask before creating viral or sharable contentHow to use your Insights to identify "sharable" contentWhat type of caption works best for sharable contentWhat happened when I create "sharable/viral" contentWhy I create the Viral post templatesHow you can create a "viral or sharable" piece of Instagram contentTips & hacks for finding what resonates with your audienceLinks:FlodeskEmail Marketing Free 30 Day Trial (No Credit Card) & 50% off Monthly Subscription. https://flodesk.com/c/6SYNAZFree "Viral Post" Canva TemplatesGet your free templates here:http://lauraomahony.com/templatesLeave a review & get a "shoutout for your business" on Android:https://www.podchaser.com/podcasts/the-marketing-guide-1185324Leave a review get a "shoutout for your business" on Apple Podcasts:https://podcasts.apple.com/us/podcast/the-marketing-guide/id1512499643?ign-mpt=uo%3D4Check out my Instagram:https://www.instagram.com/lauraomahonydotcom/Quora: Quora is a question-and-answer website where questions are asked, answered, followed, and edited by Internet users.Iwww.quora.comCanva: Canva is a graphic design platform that allows users to create social media graphics, presentations, posters, documents and other visual content.www.canva.com

CAPTIVATE With Your Words
018. How to Create CEO Content Online with Alicia Powell

CAPTIVATE With Your Words

Play Episode Listen Later Jul 26, 2022 26:46


Are you showing up as the CEO of your business through your content?There are two types of content for social media: Influencer Content (monetize from other business platforms and products)CEO Content (you have a product or service you sell within your business)The first step in this process is to figure out which category you fall into. In this specific episode Alicia Powell walks us through specifically on how to start creating content as a CEO.In this episode Alicia and I chatted about:What is exactly CEO contentWhy is it important to clarify what type of content you want to createWhat are some of the mistakes most entrepreneurs make when showing up on social media through their contentHow to fix those mistakesWhat is a great starting point for beginning to create CEO content that attracts the right followers, engages your audience and leads them on a customer journey.If you'd like to know how to show up in a powerful way through your CEO content on social media, this episode is definitely for you.------------------------------------------------------------------------

B2B Content Show
The marketing value of producing original research w/ Tarryn Marcus

B2B Content Show

Play Episode Listen Later Jun 29, 2022 12:09


Tarryn Marcus, VP of Marketing at Hyperproof, talks with Jeremy about how completing original research can lead to high ROI.Highlights:Using original research to cut through marketing noiseHow Tarryn and her team use Hyperproof's research, compiled in the IT Compliance Benchmark Report, as a way to showcase contentHow to produce and promote original researchLearn more about HyperproofConnect with Tarryn on LinkedInIT Compliance Benchmark Report 

Software Lifecycle Stories
Writing for developers with Karl Hughes

Software Lifecycle Stories

Play Episode Listen Later Jun 12, 2022 38:31


In this episode, Karl Hughes, founder and CEO of Draft.dev, sharesStarting his career, working with startups as a software engineerTaking on engineering management and CTO rolesCovid triggering a shift to get into technical writing for developersHow to think of documentation for developers, as an intentional activityHis views on Agile approaches and documentation and the need to right size the documentationHow the product maturity influences the need and depth of documentationWhy writing is the most effective way to document and communicateHis thoughts on effectiveness of visual communicationWriting for a diverse audience and the role of video for communicating with developersImportance of reviews and feedback for greater effectiveness of written contentHow he got interested in writing If writing is a teachable or learnable skillHow he balances and manages his time between the maker and manager modes of workingHis experience with Shark Tank, when his company was invited to pitch at Shark TankWorking with a global, distributed team of software engineersWhether audio has a role to play as a medium for communicating with developersHis career tips for getting into writingBio: Karl Hughes is a former software engineer and CTO in Chicago. He is now the Founder and CEO of Draft.dev, a specialized technical marketing agency that creates content designed to reach software engineers.Twitter: https://twitter.com/KarlLHughesDraft.dev writer application: https://draft.dev/write

PEP Talk
Meet The 23 Year Old That Got 1 MILLION Subs In 1 Year (YouTube Secrets Revealed) - Curtis Tilbury | PEP Talk S3 E18

PEP Talk

Play Episode Listen Later Jun 3, 2022 28:51


At just 23 years old, Curtis Tilbury has worked with massive brands such as Red Bull, grown a following of over 10 million people online with his father Mark, and amassed over 100 million views on videos that he has created. What's more, Curtis has an impressive investment portfolio of over £100k.Curtis started out as a freelance videographer, traveling the world and working with clients for free in the beginning to gain experience and expertise. Before long, Curtis was working with huge brands and running a successful videography business. Out of nowhere in 2020, the world was hit with Covid and Curtis' business was put on pause.Instead of seeing this as a setback, Curtis used the opportunity to merge his and his father's expertise as they began to create personal finance content across YouTube and social media. Within just 12 months of launch, the father and son duo managed to grow to over 1 million YouTube subscribers, and become the biggest finance page on TikTok! Today Curtis continues to grow the Mark Tilbury channels, as well as running their podcast ‘Like Father Like Son', and helping other brands and creators out with his content consultancy company.In this episode, Curtis gives us the secrets to growing and monetising social media channels fast, tips to master the YouTube and TikTok algorithms, and he tells us what it takes to become a 7-figure business owner in your 20s. TopicsCurtis' background and rise to successWhy niching down is keyHow to find your nicheEngagement and growth tipsHow to create viral contentHow much does YouTube pay?Why hiring a team is essentialThe power of personal brandsWhat advice would you give to your younger self? Watch on YouTube:https://youtu.be/RMgWQgYA_z8 Follow Curtis:https://www.instagram.com/curtistilbury/Powered By GoDaddy UK:40% off:  https://bit.ly/3IZ0Ibc Tailor Brands:Pep for 40% off https://tailorbrands.go2cloud.org/SH5U FOR MORE HELP START HERE: purposefulproject.com

Wake Up & Be Wealthy
20. How to Plan 6 Months Of Content-Guest Shanel Evans

Wake Up & Be Wealthy

Play Episode Listen Later Jun 2, 2022 21:11


On this episode, Nellie is talking about How To Plan 6 Months Of Content with guest Shanel Evans.This episode touches on:How to start small, with what you haveHow to create relatable contentHow to speak to your audience/ideal clientIf you'd like to connect with Shanel:@shanel.evans on IGMeetWithShanel.com to see how work with her, and what program may be a good fit@ShanelSociallySavvy on TikTokTo get more connected with The Wealthy Queen Movement click here: https://msha.ke/thewealthyqueenmovement/

Clipping Chains Podcast
Eric Horst: A Climber and Creator for Life

Clipping Chains Podcast

Play Episode Listen Later May 23, 2022 81:11


Today on episode 34 I'm excited to have climber, author, coach, and business owner Eric Horst. Many of you are aware of Eric's multifaceted influence on climbing, notably performance rock climbing. He is a pioneering figure in the world of climbing training and the author of the international bestselling (and well-named) book, Training for Climbing.But this guy gets a lot done. In 2020, Eric retired at age 56 as director of Millersville University's Weather Information Center near his hometown of Lancaster, PA. But he didn't really retire.Eric is now properly embracing his love of climbing, leaning into his new business, PhysiVantage, a supplement company for performance climbers.In this wide-ranging interview we tackle Eric's recent climbing ambitions since retirement, how he has built a company from scratch, and perhaps most importantly, some key systems Eric uses to maintain his high workload while still enjoying the sport and the family he loves. Topics Discussed with Eric HorstEric's ambitions to climb harder than ever in his late 50sThe importance of family and why Eric always eschewed projecting hard routesHow Eric balanced two careers, one as a meteorologist and the other as a climbing training expertWhy Eric was “never cut out to be a dirtbag”Where Eric gets his drive to produce contentHow being in the public eye is at odds with his personalityWhy Eric never pursued climbing full-timeWhy Eric retired early from his traditional career at age 56PhysiVantage and the psychology of starting a business with a large up-front investmentThe importance of valuing athletes at PhysiVantageAccomplishing great work: Time management and time blockingEric's other interests as he ages: music and golf! Support this project: Buy Me a CoffeeSubscribe to the website: SUBSCRIBE ME!Show Notes and Links at Clippingchains.com

Predictable B2B Success
Content marketing for startups: How to increase organic traffic by 77%

Predictable B2B Success

Play Episode Listen Later May 6, 2022 46:12


Liam Carnahan is a content strategist, SEO expert, and founder of Inkwell Content Services, which is about creating creative content to outrank your competition. He had attained his Bachelor of Fine Arts in Literature, Writing, and Publishing at Emerson College. Liam started as a writer in a content farm until he was given the opportunity to become the Director of Content at a digital content marketing agency in Sydney. He grew his skills in writing, content creation, and SEO publishing in the companies he had been previously affiliated with Croud and Brafton. In 2019, he left his 9-5 job to run his own company and help others achieve their goals. In this episode, he shares his thoughts on content marketing for startups and how we can drive growth by increasing organic traffic by as much as 77%. Insights he shares include: Why are SEO and content considered boring and robotic by some and what can be done about itHow to overcome time and resources restraints in a business when investing in content and SEOWhat makes for a good content strategy for startupsWhat makes for good content marketing for startupsHow to predict a return on investment with content marketing for startupsHow to best balance the purpose of content versus SEO outcomesWhat makes for a good piece of contentHow to get as much as a 77% increase in traffic via content marketing for startupsHow to ensure content is remark worthy to your audienceHow to leverage partnerships in content marketing for startupsand much much more...

The Profitable Content Creator with Kristen Poborsky
Episode #2: How to Create Client Attracting Content

The Profitable Content Creator with Kristen Poborsky

Play Episode Listen Later May 3, 2022 16:29


Are you wanting to create enticing content that gets you in front of your ideal client but are having a tough time finding ideas or time to create content?If so, you'll want to tune in to this episode where Kristen shares what kind of content you need to create to stand out along with three simple steps you can use to create content that is engaging and hooks them in.You'll discover: What is the best (and attention-getting) format for your contentHow to easily come up with unlimited topic ideasThe fastest way to create repurposable contentThe sweet spot for video content lengthIf you are ready to take action and start creating client-attracting content, then you'll want to grab a copy of the Content Roadmap so that you know exactly what steps to follow.  Grab your copy of the Content Roadmap here: https://kristenpoborsky.kartra.com/page/contentroadmapABOUT KRISTEN POBORSKY:I help coaches and healers who are struggling to be seen and heard online create client-attracting content and automate it so that they can stop working 14-hour days and attract a steady stream of clients and leads every single day.MORE HELPFUL STUFF FOR YOU:✅ Here's how to join the content 12x maximizer beta test where I teach you how to create repurposable client-attracting content for FREE: https://kristenpoborsky.kartra.com/page/12x-beta-waitlist ✅  Grab my video equipment list so that you can get started creating high-quality video for less than $60 here: https://kristenpoborsky.com/wp-content/uploads/2021/11/Video-Resource-Guide.pdfWant more client-attracting content creation tips?❇️ Subscribe to my YouTube Channel:  https://www.youtube.com/c/KristenPoborsky❇️ Join my Facebook Group The Successful Coaching Practice:  https://www.facebook.com/groups/successfulcoachingpractice❇️ Follow me on Facebook:  https://www.facebook.com/KristenPoborskyMBA/❇️ Follow Me on Instagram:  https://www.instagram.com/kristenpoborskyHaven't left a review yet? All you have to do is go to:  https://podcasts.apple.com/us/podcast/the-profitable-content-creator-with-kristen-poborsky/id1621627800  and we appreciate your support of this show!

Feel Good Social Media Marketing Podcast
119 | Mapping Out Your Monthly Content Like A Boss (Live Workshop Replay!)

Feel Good Social Media Marketing Podcast

Play Episode Listen Later May 3, 2022 68:38


A huge part of growing your business is the ability to reach & resonate with your dream clients. So how do you do that? By showing up consistently on social media in a way that works for YOU, of course!A couple of week's ago, I was invited to be the guest speaker for a live workshop with Babe Crafted! And BC's head honcho Gina graciously allowed me to share replay with you here.

Predictable B2B Success
How to save time and expense in creating content that drives organic traffic

Predictable B2B Success

Play Episode Listen Later Apr 22, 2022 39:21


Pankil Shah is an entrepreneur, founder, and content marketing expert with over 10 years of experience leading product and growth for tech companies. He is the CEO of Outranking.io, an AI platform for writers, editors, and SEO professionals to create content that ranks. Before starting Outranking.io, Pankil led growth for an enterprise database company, scaling revenue using content marketing. He also co-founded Vclassrooming.com, a learning management system aimed at improving K12 learning outcomes. In this episode, Pankil shares how we can save time and expense in creating content with AI that helps drives organic traffic and converts. Insights he shares include: How to get AI to do research and train it to apply your clients' tone of voiceThe right way to use AI while writing marketing contentWhat is active guidance and why does your AI need it?Why being lazy with AI gets you bad contentWhat purpose should amazing content fulfillThe role that outranking plays in the process of creating amazing contentMisconceptions around AI for content developmentThe focus that Pankil recommends to ensure we get a positive ROI from contentHow to approach keywords research when thinking about creating contentHow Outranking has grown its user adoption and much much more ...

Talk Copy to Me
009. Don't Snooze on SEO with Meg Casebolt

Talk Copy to Me

Play Episode Listen Later Apr 12, 2022 44:36 Transcription Available


How do you feel about implementing SEO for content you've created?Wouldn't it be great if new people were coming into your network more frequently without having to do anything? On this episode of the Talk Copy to Me podcast, I'm talking with Meg Casebolt of Love at First Search all about SEO. We'll dive into what content is right for your business, how to rank for that content, how long it will take to rank, and what goes into creating content that will help you get found by your ideal audience.There's so much to learn about SEO for content writing — and we'll help you determine what to focus on.Here's everything I talked about with Meg during this episode:Why and how SEO brings new clients into your businessHow quality content helps your audience to feel as if they really know youHow competition plays a key role in if/how you will rank on search enginesYou may need to change your content approach based on what your ideal clients are searching for or what they think they may needEveryone has their own perspective. Your content will be based on your perspective. Your take on the topic is different from other people who are trying to rank for that same or similar keywordYou don't need a lot of visits to your website. You need the right visits, which is why intent is so important. To get the right people to your website, you need to put strategy into your SEO and content approachWhy your SEO approach may need to change based on what is happening with your business and the world at largeWhat to do if you already have invested in SEO, and are looking for an improvement to what you already haveSEO is a long-term investment than can continue to serve you for years after creating the original contentHow the pandemic changed all bread makers SEO efforts for the better

Book Marketing Mentors
How to Best Grow Your Brand as a Thought Leader - BM313

Book Marketing Mentors

Play Episode Listen Later Apr 6, 2022 32:27


Do you want to know how to grow your brand as a thought leader?Listen in as Jason Van Orden, Founder of Van Orden Marketing and Media LLC shares his strategy for marketing and monetizing your expertise organically with content to establish greater authority.In this week's powerful episode "How to Best Grow Your Brand as a Thought Leader" you will discover…How to help your audience using your thought leadership contentHow to get inside your audience's minds to fully understand their problems3 essential areas to zero in on to communicate, deliver and monetize your expertiseAnd a whole lot more…Here's how to connect with JasonGet more gems from guest experts, when you join the Book Marketing Mentors Premium Membership today!  

The Video Presenter Show
How to Start Creating Content With Joy | Erica Lasan

The Video Presenter Show

Play Episode Listen Later Mar 3, 2022 32:23


How important it is that we love what we do? What's more to content creation than just content creation? Is it possible for the process to be enjoyable and effortless when creating content? Today, we talk about How to Start Creating Content With Joy.Joy is important in everything that we do. We see people leaving their jobs because they stopped finding joy in what they do at work. Many people take a leap of faith by pursuing what they love instead of staying in their comfort zone for the very same reason. We all want to be able to do the things we love. In this episode, we are joined by Erica Lasan, a multi-passionate creative who helps women and entrepreneurs who are overwhelmed, overworked, and over it develop creative solutions and systems to find JOY, purpose and healing in what's next. Through the framework of the JOYrney To Purpose program, she helps women rediscover, reconnect, and recommit to their D.R.E.A.M.s while also establishing JOY-led habits to ensure that the intention and consistency needed to bring their vision to life, can stick. Show Highlights:How to create content that aligns with your brand, your message, and your mission with JOY!Highlighting ways to quickly execute timeless content that comes naturally, flows with ease, and can be repurposed across various platformsThe best ways to showcase your personality, amplify your voice, and authentically engage your audience through your contentHow to get unstuck and learn new ways to have fun, and take the "work" out of the content creation process! About our host:Erica Lasan helps individuals and entrepreneurs in transitional phases of life find JOY, purpose, and healing in "what's next" by outlining creative solutions and personalized strategic methods that work!  Her signature process, aptly called JOYrney To Purpose™, revolves around helping people rediscover their purest identities – by reconnecting with their purpose and committing to building a habit of intentional JOY daily. Connect with Erica via the following:Website: https://www.ericalasan.comTwitter: https://twitter.com/EricaLasanInstagram: https://www.instagram.com/EricaLasanYouTube: https://www.youtube.com/user/QuEricaTVLinkedIn: https://www.linkedin.com/in/erica-lasan-08994313/------------------- Made Possible by BIGVU. Connect with us via:https://www.bigvu.tvhttps://thevideopresentershow.bigvu.tvhttps://www.instagram.com/bigvu.makerhttps://www.facebook.com/socialvideocreatorhttps://www.linkedin.com/company/bigvuhttps://twitter.com/videoinspire

How Did They Do It? Real Estate
SA377 | Digital Marketing Strategies and Tools to Dominate the Real Estate Market with Krista Mashore

How Did They Do It? Real Estate

Play Episode Listen Later Feb 24, 2022 33:50


Taking your business to the next level can be difficult and risky, but taking risks enables and stimulates innovation. Discover the ultimate secrets to becoming a successful real estate investor as Krista Mashore reveals the most significant influence of staying ahead of the market's technology curve and important forces that help you leverage your brand above any competitors. Tune in to know more!  Key Takeaways To Listen ForReasons to become a successful real estate agentImportance of creating a unique marketing contentHow does mindset impact the outcome of your business and life?Strategies to convert your energy into a massive actionPowerful ways to start marketing your real estate business in social mediaTop resources to earn more and live a better life with real estate investing Resources Mentioned In This EpisodePsycho-Cybernetics by Maxwell Maltz | Audiobook and PaperbackFree Apartment Syndication Due Diligence Checklist for Passive InvestorYouTube Link: https://www.youtube.com/watch?v=PN3RWcyQRWMAbout Krista MashoreKrista Mashore has been in the top 1 % of realtors nationwide for 20 years, selling over 2,300 homes. She is also in the top 1% of coaches nationwide. Krista is the author of four best-selling books focusing on digital marketing and was named Yahoo Finance's number 1 digital marketer to watch in 2021! She has been featured in Forbes, Inman News, The Wall Street Journal, NBC, Fox, and many more!  Krista recently went from zero to 30 million dollars in just under four years.  She is the recipient of seven Two Comma-Club Awards, one Two Comma Club X Award, and one Two Comma Club C Award for 30 million + in online sales. Krista has a master's degree in curriculum and instruction. Always being a teacher at heart, she loves serving people and has turned her attention to sharing the secrets of her successes by coaching agents and professionals across the nation. Through her coaching, teaching, speaking, and training, Krista is revolutionizing the way agents and professionals market themselves online. She offers an innovative step-by-step approach to how agents and entrepreneurs can gain a massive digital footprint.Connect with Krista Website: Krista Mashore CoachingPodcast: F.I.R.E.D UP with Krista MashoreTo Connect With UsPlease visit our website: www.bonavestcapital.com and please click here, to leave a rating and review!SponsorsGrow Your Show, LLCThinking About Creating and Growing Your Own Podcast But Not Sure Where To Start?Visit GrowYourShow.com and Schedule a call with Adam A. Adams.Dream Chasers PodcastWant to listen to another Next Level Show?Subscribe to DREAM CHASERS | Interviews with the Future Podcast!

The Seller Process Podcast
6-Steps Analysis to Supercharge Your Listings

The Seller Process Podcast

Play Episode Listen Later Feb 23, 2022 40:48


 Join Gianmarco Meli with Emma Schermer Tamir to discuss the 6 steps process you should go through to have perfectly optimized listings and increase conversion rates of your products. Emma is a marketing expert and the co-founder and CEO of Marketing by Emma. She shares a listing analysis process that can easily identify current market gaps and weak spots in the listings to improve them and make them rank to page one. Here's a breakdown of what to expect in this episode:Listing analysis process in a nutshellLook at how listings should fit in the overall marketA/B testing images based on customers' inputsTips to optimize images and A+ contentHow to get the marketing message rightAnd so much more!Download the "Listing Analysis Process" guide to help you spot the weak points of your listings and optimize them to stellar conversion rates: pixelfy.me/nqoBkI------------------------------------------About Emma Schermer Tamir:Emma Schermer Tamir transforms her insatiable curiosity into a conversion-spiking copy. As co-founder and CEO of Marketing by Emma, she's helped over 1,000 businesses from around the world boost their sales and build their brands online.Through her thoughtful approach and winning strategies, Emma has become a leading expert in the field of selling on Amazon. Whether she's speaking on stages across the globe, leading her team, or working with clients, her goal is to empower everyone to create better product pages, Amazon listings, and website copy that makes brands' dream customers excited to click "Add to Cart!Visit Emma's agency website at: https://marketingbyemma.com/

Inter:views | Cracking The Entrepreneurship Code
Share Your Wisdom With A Book | Inter:views 93  | Alinka Rutkowska | Leaders Press | USA

Inter:views | Cracking The Entrepreneurship Code

Play Episode Listen Later Feb 22, 2022 30:38


Alinka Rutkowska  is the Founder & CEO of Leaders Press where she creates books for entrepreneurs from scratch, and launches them to best-seller with a 100% success rate. We go deep into book writing.  Content: How entrepreneurs can share their wisdom with a book How to get on the bestseller list  The differences between lead generator books vs. legacy pieces What the book writing process is  How to get on to the best seller list What her legacy piece would look like —---- Download my eBook - https://www.laurentnotin.com/get-my-ebook

Power Purls Podcast - Knitting, Crochet and Yarn Podcast
Less Stuff MORE Impact - How to Use ONE Episode 8 Ways

Power Purls Podcast - Knitting, Crochet and Yarn Podcast

Play Episode Play 46 sec Highlight Listen Later Feb 9, 2022 27:13


Think of your podcast like the center of a wheel, and everything else you create as the spokes of that wheel. In this episode, you'll learn how to take one topic and turn that into 8 pieces of content. This is a peek inside my own process, and I'm sharing it with you so you can focus on your LOVE of creating through the spoken word!Then ... the rest is all icing! So seriously, if you have a VA or someone who helps you, this is the perfect process. Or, if you are a one-woman show, this is easy peazy for you to do as well! Then, you can show up and have fun and allow spontaneity unfold! Episode highlights:I share the flow of how I start the process, with the episode topicHow this blossoms into everything elseThe secret to easy content creation - in a word: REPURPOSINGThe 8 different ways to share out your episode contentHow preparing in this way allows for FUN and spontaneity! Learn exactly how I map out my week using this processAre you ready to take your podcast to the next level? There's nothing better than community to help with that—so if you're looking for support to keep the FUN in podcasting, then joining my free community is a must. Click here to request access, and reminders about my valuable weekly free trainings.Sign up for your weekly dose of podcasting wisdom at  karagottwarner.com and learn how to move mountains with your mic and turn listeners in to clients. Ready to take your podcast launch to the next level? Set up your free consultation here: https://calendly.com/karagottwarner/applyLet's be friends on Facebook https://www.facebook.com/KaraGottWarner Visit my website at karagottwarner.com

Circles Off - Sports Betting Podcast
Episode 40: Captain Jack Andrews Joins for a Discussion

Circles Off - Sports Betting Podcast

Play Episode Listen Later Jan 20, 2022 96:11


Circles Off welcomes Captain Jack Andrews (@capjack2000). On this episode, Rob, Johnny, and Captain Jack discuss: - Captain Jack's start in gambling - Card Counting & Casino Advantage Play - Captain Jack's Leap into Content - How to Lose Less - The Future of Unabated & much more! Check out Captain Jack Andrews educational YouTube - https://www.youtube.com/c/CaptainJackAndrews Use the Unabated Website - https://unabated.com/ SportsBetting #betstamp ON TWITTER... Follow CirclesOff @CirclesOff Follow Rob @RobPizzola Follow betstamp @betstamp Follow Captain Jack Andrews @capjack2000 Follow Unabated @UnabatedSports SHOW INDEX: (00:00) Intro (01:10) Start in Gambling (11:08) Card Counting (13:05) Casino Advantage Play (20:20) Captain Jack's Day-To-Day (24:30) Changes Due to Regulations (29:25) Leap into Content (45:00) Number 1 Piece of Advice Going Pro (57:15) Future of Unabated (1:09:29) Starting a Sportsbook (1:25:55) Rapid Fire Education (1:32:55) Closing Question

The Art of Online Business
9 Ideas for Monetizing Your YouTube Channel

The Art of Online Business

Play Episode Listen Later Dec 17, 2021 18:22


What's up, my friends. I want to do something a little bit different on today's show. In our last episode I talked with my good friend Tom Breeze about growing your YouTube channel with paid ads.Today I want to follow up on what Tom and I talked about. I'm going to give you nine ways to monetize your YouTube channel.You don't need to start with all nine. You can pick and choose which ones work best for what you're doing right now, and which ones look like the most fun.There's a lot of great stuff in this episode, and if you haven't done so already, I encourage you to listen to our previous episode where Tom breaks down his proven strategy for growing your YouTube channel.In this episode, you'll learn:How to incorporate calls to action in your videosUsing videos to create evergreen contentPartnering with companies to sponsor your YouTube channelHow to save a ton of time creating your funnel pagesMake money with affiliate linksStrategies for offering exclusive paid contentHow to sell merchandise on your YouTube channelLinks & Resources Mentioned in this Episode:10XPRODM me on InstagramVisit my YouTube channelThe Art of Online Business websiteThe Art of Online Business Podcast websiteCheck out my Accelerator coaching programTom Breeze's Links:Follow Tom on TwitterReach out to Tom on FacebookViewabilityThe Ad Buyers ClubFull show notes are available here

The Marketing Guide
#84 - How To Prepare Your Social Media Content For 2022

The Marketing Guide

Play Episode Listen Later Dec 13, 2021 28:02


In this week's episode of The Marketing Guide, I discuss how you can make a plan for your social media content for 2022. In this episode I discuss:Why taking a look back is importantHow to figure out which content worked well in 2021The most important metrics when it comes to your contentHow to create content that gets you more followers in 2022New Insights you need to consider looking atThe best way to find out how often you are posting per weekHow to prep your content plan for 2022The one thing you need to do in 2022 that will have more impact on your businessLinks from the show:#80 -25 Content Tools To Speed Up Your Instagram Planning Processhttps://lauraomahony.com/episode80 #46 - The essential guide to content pillars for Instagram (& how to use them for your brand)https://lauraomahony.com/episode46Get the Plan Your Year ebook:https://view.flodesk.com/pages/61a4b273aadf79eb40034fc9Follow me on Instagram:https://www.instagram.com/lauraomahonydotcom/https://www.instagram.com/themarketingguide.co/How to Leave a review & get a "shoutout for your business" :http://lauraomahony.com/reviewEmail me: hello@lauraomahony.com

The Marketing Guide
#75 - How to Create a Cohesive Instagram Feed

The Marketing Guide

Play Episode Listen Later Oct 11, 2021 36:00


We all know that feeling of stumbling on an Instagram account that is visually stunning. It draws us in and before we know it we are clicking that follow button.But how do you do this for a small business or brand and can you DIY it?In this week's episode of The Marketing Guide Podcast, we discuss the ways that you can give your Instagram a theme makeover and we learn the following:Colour Psychology and what it means for brandsHow to pick your perfect colour paletteThe different types of layouts and how to find inspirationFonts and how to find the right onesHow many fonts do you actually need?The key to creating your contentHow to visually planThe one thing that is far more important that your visualsLinks from the show:Find the links to all of the services mentioned in this podcast here:http://lauraomahony.com/episode75Follow me on Instagram:https://www.instagram.com/lauraomahonydotcom/https://www.instagram.com/themarketingguide.co/How to Leave a review & get a "shoutout for your business" :http://lauraomahony.com/reviewFree Ebook - One Month of Instagram Content IdeasGet EbookEmail me: hello@lauraomahony.com__________________________________All previous episodes of the podcast are here: https://www.buzzsprout.com/1074400Don't forget to subscribe so you don't miss any future episodes from Laura and The Marketing Guide.

GDMS Marketing Podcast
Data Marketing with Bill Starkey

GDMS Marketing Podcast

Play Episode Listen Later Oct 6, 2021 62:13


In the 40th episode of the GDMS Marketing Podcast, we discuss Data Marketing with Bill Starkey, Executive Creative Director at quench agency. In this episode we cover: Turning Data into Content How to evoke emotion in your audience What data to track to see if your content is successful We also discuss the following: The Matrix Digital and Data Marketing Campaign Red Pill – Blue Pill Why nostalgia is such a powerful marketing tool What data was collected in the Campaign A marketing minute with Matt on what Event Marketing on Data Marketing Get your free SEO Check and Website Audit by clicking here. WHAT IS DATA MARKETING? DATA MARKETING DEFINITION Data Marketing is taking different data that your business has collected via avenues such as social media, google analytics, and sales using it to develop a buyer persona. That buyer persona consists of customer demographics which are mined through the collected data. Demographics such as sex, age, income levels, family status, and app usage (including day, and time frame) are used to better understand potential buyers. This collected data is used to develop compelling and emotionally responsive content that will evoke a response from potential customers. Data Marketing is a very powerful tool if used correctly in content marketing creation. IN-DEPTH INTERVIEW ON DATA MARKETING WITH BILL STARKEY OF QUENCH AGENCY. DATA MARKETING FOR YOUR BUSINESS Our interview this week was with is Bill Starkey, Executive Creative Director at quench agency. In the interview, we discussed the importance of Data Marketing including: Bill tells us a little bit about his career before Quench Bill discusses what led him to join quench and the food and beverage space Bill talks about the data he looks at before he creates content Is it all internal or do you look at external/industry data? Bill discusses how do you use those data insights and turn them into successful content Bill discusses what KPI's he setups up to determine what success looks like for his data marketing campaigns Bill discusses if those data marketing objectives are determined prior to the launch of a campaign Bill talks about what the key is to making content emotionally resonate with potential customers/customers when putting together a data marketing campaign Bill talks about how data marketing helps determine your brand identity, and how to use it to maintain a strong brand digitally on social media Bill discusses his favorite A list horror film (good quality horror film) and D list horror film (Terribly made horror film, but you are going to watch it either way) Bill tells us his favorite Hokie in-person sports moment is and his favorite sports moment he didn't attend grassrootsdigitalstudio.com --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

The Automotive Troublemaker w/ Paul J Daly and Kyle Mountsier
Giveaway, Connection, and a REALLY Ugly Website Button

The Automotive Troublemaker w/ Paul J Daly and Kyle Mountsier

Play Episode Play 30 sec Highlight Listen Later Sep 30, 2021 14:55


We were surprised by the amazing response to our first episode yesterday. THANK YOU to everyone who listened!!  Today we're back at it talking about a few thoughts from the last 24 hours:Giveaways for Vegas Event are going to be DOPE!Here is the really ugly website button (It also is where you can get tix for the Vegas event..)The first time Kyle and Paul met in personCan you really build connection through contentHow you can start deepening connection in your Dealership or business NOW

Female emPOWERED: Winning in Business & Life
Time Saving Strategies for Content Creation: How to Batch and Repurpose Content Like a Pro

Female emPOWERED: Winning in Business & Life

Play Episode Listen Later Jul 6, 2021 25:39


Welcome back to another episode of Female emPOWERED! Today is all about time saving strategies for content creation. How do we do this? By batching and repurposing content like a PRO! I'm a big believer in efficiency so you're not doing the same amount of work over and over and over again and I want to share how to do that with you.In this episode we discuss:What batching content meansContent that I'm batching now to get ahead and what that looks like for meSoftware I use to stay organized for myself and my teamTips and tools for creating and planning contentWhat it means to repurpose contentHow to turn one piece of content into 5 different pieces of contentLinks mentioned in this episode:Build Your Biz BundleMasterclassLooking for advice and resources to help you market and grow your clinic or client based business? Visit my website or follow me on Instagram!Thanks for listening! If you enjoyed this episode, please leave a review for the show to help other female fitness and wellness professionals find our podcast! 

The Unbound Writer's Club
Episode 52: Creating Content that Connects with Jo Gifford

The Unbound Writer's Club

Play Episode Listen Later Jun 30, 2021 36:29


In this episode of the Unbound Writer's Club, Nicola is in conversation with Unbound Press author and team member Jo Gifford, delving into the magic of creating content that connects to your readers and your audience in the most unbound way possible. In this Episode:Unbound content marketingCreating aligned contentHow to create from a space of connected energy and repurposeWhy the new way of connecting online is unboundTips to create content in a way that feels you Links Mentioned:UNBOUND and Unbound WritingThe Unbound Writing MastermindBook a chat with Nicola here. Jo's Done For You Content packageBrilliance Unboxed on Amazon Connect with Nicola on Instagram, and The UNBOUND Press on Instagram or Facebook here. Connect with Jo on Instagram here.Music Credit: Joseph McDade

The Learning Xchange
Modality Matters: Why Your Learners Need More Than an Off-the-Shelf Solution

The Learning Xchange

Play Episode Listen Later Jun 25, 2021 8:23


It's a learning and development professional's job to not just deliver training content, but also to ensure it sinks into the minds of your learners.This is much easier said than done. How do you create learning content that resonates, sinks in, and is retained after a training session?The solution may not be what you include in your content but more about how you deliver it.In this episode of The Learning Xchange, Matthew Brown, Schoox's VP of Learning and Brand Success, discusses why modality matters.He shares his thoughts on why organizations should add additional content on top of pre-built training solutions to improve engagement. He also talks about why L&D professionals should take note of learners' different learning styles.Listen to this episode to find out:Why it's not enough to just deliver training contentHow you can adapt pre-built content for your learnersDifferent ways to bring additional content into your programsWhy you should always consider different learning stylesIf you enjoyed this episode, please share what you love about The Learning Xchange by leaving us a rating and review! 

The Learning Xchange
How Your L&D Team Can Become a Strategic Business Partner

The Learning Xchange

Play Episode Listen Later Jun 18, 2021 15:40


Do you or your learning and development team feel like order-takers in your organization?Often the learning and development teams feel somewhat separate from the rest of the organization and are brought into the conversation way later than they would like.This is a common problem in companies and can lead to a gap in understanding, which can have a significant impact on the training content that L&D professionals come up with.If this sounds familiar, the best solution is to go from being just an order-taker to becoming a strategic business partner instead.In this episode of The Learning Xchange, Schoox's Matthew Brown (VP of Learning and Brand success) takes you through ways to help you shift from being an order-taker to a business partner. He shares his insights into how to get to know the rest of the organization and use that information to improve your training content.Listen to this episode to find out:Why a gap in understanding the organization can impact the learning contentHow to build engagement with your learnersThe three steps to becoming a strategic business partnerWhy you should always acknowledge the team's contributions to the contentIf you enjoyed this episode, please share what you love about The Learning Xchange by leaving us a rating and review!

The Identity 2.0 Hockey Experience
Episode 46 Izzy Ralsten on Junior Hockey, Being a Goalie, Next Chapter At Rivier University

The Identity 2.0 Hockey Experience

Play Episode Listen Later Jun 3, 2021 47:10


Content:   - How to deal with being traded  - Advice to young players   - Dealing with adversity  - What Junior Hockey Is Really Like   - In-game mindset   - Preventing Injuries --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

The Learning Xchange
Should You Buy or Build Training Content for Your Organization?

The Learning Xchange

Play Episode Listen Later May 7, 2021 14:43


Are you looking for a new training solution for your organization?One of the first decisions to make is: will you buy a solution from a third party or design your own? There are pros and cons to either option, and your choice will likely depend on budget, time available, and your existing skills and resources.A common solution is to use a mixture of both by purchasing training and then adding your own context on top to connect the dots.In this episode of The Learning Xchange, Schoox's Matthew Brown (VP of Learning and Brand Success) delves into the topic of bought versus built training content. Matthew shares his tips for making purchased training solutions more effective and relevant for your team.Listen to this episode to find out:How the preference for built versus bought content has changed over the yearsWhy a hybrid approach is sometimes bestThe first step towards making a training course work for your organizationWhy it can pay to reserve your resources and buy contentHow to improve the user experience for learnersWhy you should start with the end in mind and work backIf you enjoyed this episode, please share what you love about The Learning Xchange by leaving us a rating and review! 

How I Do Content
How I Was Fully Booked Within 4 Months in Business

How I Do Content

Play Episode Listen Later May 4, 2021 12:14


Today I'm sharing how I became fully booked within 4 months of going full time in my business. This isn't a magical story about wishing on a star and it falling into my lap…But the real and practical details of my journey.The intentional decisions that I made to call in those new clients in the first 4 months…ANDThat I also relied on when I went from fully booked to zero clients overnight thanks to my old mate COVID4 simple but powerful strategies that you too can draw on in your business to help you call in those Beyonce-level clients.So if ‘get more clients' is on your wishlist - let me share exactly how I did it. Things You'll Learn in this Episode of How I Do ContentThe intentional decisions I made that helped me become fully bookedWhy I chose to invest in a business coach from Day 1 How I built a community by getting clear on who I wanted to help and why What happens when you embrace and share the REAL you through your contentHow and why consistency is your best friend when it comes to businessWant More?Website: https://www.thesocialbolt.com.au Instagram: @thesocialboltTake the quiz! Discover Your Unique Blend of Content Magic at http://thesocialbolt.com.au/quiz/Get my DIY Content Wizard Bundle to help you with strategic content creation for your heart led business https://thesocialbolt.com.au/content-wizard-bundle-2/Join the waitlist for the next round of the School of Content Wizardry http://thesocialbolt.com.au/school-of-content-wizardry-waitlist/Background Music is Copyright Free. You're free to use this music in your videos.Track: Harry Potter Theme SongMusic promoted by Chayatori RecordsVideo Link:  https://youtu.be/WY8-lVlLhWE  

The Marketing Guide
#49 - 30 Day Instagram Content Creation Challenge

The Marketing Guide

Play Episode Listen Later Apr 12, 2021 15:27


Raise your hands in the air if you are someone who just can't keep consistent with Instagram! I know exactly how this feels. Instagram can feel like a chore sometimes and it can be hard to show up every single day. The 30 Day Instagram Content Creation Challenge will challenge you to show up and create valuable and educational content for your audience and in turn, grow your audience and attract your ideal customers.In this episode  you will learn:Where you can find what content works best for your accountWhy you only need 2/3 kinds of contentHow to plan for your contentAllowing yourself to be flexibleWhy you need to create space for content creationHow batching will save you timePicking the best time to post Teasing your contentand much moreLinks from the show:Episode 40: Carousel Posts on Instagram: Your Essential Guidehttps://lauraomahony.com/episode40/The Reels Masterclass: "30 Reels in 60 Minutes"Get it now and get a FREE Canva Reels cover template pack worth €47:https://lauraomahony.com/shop/reelsmasterclassFlodesk (see my aff link)Email Marketing Free 30 Day Trial (No Credit Card) & 50% off Monthly Subscription. https://flodesk.com/c/6SYNAZHow to Leave a review & get a "shoutout for your business" :http://lauraomahony.com/reviewNEW: 1:1 Instagram Coaching - Find out more:https://lauraomahony.com/coaching/Follow me on Instagram:https://www.instagram.com/lauraomahonydotcom/Link to the step-by-step guide:https://lauraomahony.com/episode47Email me: hello@lauraomahony.com__________________________________All previous episodes of the podcast are here: https://www.buzzsprout.com/1074400

The Launch Fix Podcast
The Future of Online Content Creation with Brandon Lucero

The Launch Fix Podcast

Play Episode Listen Later Feb 16, 2021 48:56 Transcription Available


Are you struggling with content that is feeling completely unheard by your ideal client?If you are ready to create content that attracts your ideal client and makes you the go to thought leader in your space, you don't want to miss this episode.I am sitting down with my mentor Brandon Lucero to talk about the future of online content creation, and help you stand out online as a New Generation Entrepreneur.BY THE TIME YOU FINISH LISTENING, YOU'LL DISCOVER:How important self-alignment is in content marketingHow to do effective messaging in your contentHow to build the deepest level connection with the people you wantThe difference between teaching from the place of knowledge and the place of knowingWhy focusing on converting and attracting the people that align on who you are is essentialMy mentor, Brandon Lucero, is hosting a 2-day boot camp to help you Master your Messaging and truly connect with your ideal client! Starting February 15th, make sure to register to attend this free no pitch training! jessoconnell.com/bootcampCheck out the shownotes so you can get access to bonus materials and related blogs and videos!! www.thelaunchfixpodcast.com/brandon-lucero-content/You can check out or message Brandon on these links: Instagram, The New Generation Entrepreneur Podcas‪t‬, Facebook, YouTube, and Facebook Group.Subscribe and Review!Thank you so much for tuning in, and see you here next time on The Launch Fix Podcast!! Make sure you're subscribed so you're the first to know as soon as new episodes drop, and to get access to exclusive bonus content we reserve only for our subscribers.When you leave us a five-star review, we might feature it on an upcoming episode and give YOU a shout out right here on the show! Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what you love most about the podcast. Your reviews really do help people find the show, and I LOVE hearing from listeners like you!Follow us!www.jessoconnell.comhttps://www.instagram.com/jess.oconnell_/https://www.facebook.com/groups/thelaunchfixpodcast

The Digible Dudes
EP60 - ILS Guest - Hannah Kimyon (Abodo / Rentable)

The Digible Dudes

Play Episode Listen Later Jan 7, 2021 91:24


Welcome back to the Digible Dudes podcast. In today's episode, David and Reid have Hannah Kimyon as the guest speaker. Hannah is the director of customer success at Rentable. Throughout the episode, Hannah shares lots of valuable thoughts about talking about ILS platforms, how Rentable is working on new innovations, and how you can improve your marketing strategies to match new trends in the industry. Rentable was formerly known as Abodo, and they recently rebranded the company. Diving into the conversation, Hannah shares the reason behind the name change from Abodo to Rentable and how it aligns with the direction they're headed. Then Hannah shares her career journey from where she learned marketing and grew up with Abodo, starting from 2013, up to now as they have rebranded to Rentable. In the next section, she shares her ideas about customer service and the value of listening to their clients to understand their problems so that you'll be more effective in fixing them. Continuing the conversation about Rentable, Hannah describes Rentable's mission and how they are working on new ways to make renting as seamless as possible for renters. Hannah also talks about the past, present, and future of Rentable and the strategies that brought the company to the place that they are today. Hannah shares how they're partnering with social platforms and the unique features they offer to consumers. Hannah also shares her thoughts on finding their success in ILS and the portfolio they are working on, and what direction they are heading as a company at present. In the next part of the episode, David, Hannah, and Reid share their thoughts on having several search engines versus having a streamlined process for searching for listings. Further down in the episode, Hannah shares her thoughts on three frequently asked questions related to ILS platforms. Next, Hannah shares her thoughts on how they maintain their customer's loyalty by explaining the process with the renters, which makes sure that the customers don't want to leave to another search engine or property website. [13.09] From Abodo to Rentable - The story of the big rebranding of Hannah's company. [20.23] Hannah's story - Hannah shares her journey at Rentable and what she has learned through her experience. [23.08] Customer Success – Hannah talks about how she looks at customer success and what she does to understand the customers' problems and fix them. [24.52] The Primary Mission of Rentable – What Rentable offers and how they stand apart from the rest of the market. [28.07] More on Rentable – Hannah talks about how Rentable started, its past, present, and what the future is going to look like for Rentable. [33. 35] Facebook Marketplace - The role Facebook marketplace plays in real estate and how Rentable and how Rentable has partnered with the Facebook marketplace to provide a unique blend of features. [40.37] Finding Success – Hannah shares her wisdom on what they do to create strategies that stand out in the market. [44.20] Lead Attribution – How to improve the quality of leads by utilizing the latest tools. [27.01] User Experience – Hannah talks about making the renters' experience more user friendly on ILS platforms and how the new updates of search engines and social media platforms may affect the way renters tend to search for housing. [01.03.30] Major Talking Points with Customers – Hannah shares the three most asked questions she has to answer frequently. [01.06.59] Customer Loyalty – Tips & tricks Hannah uses at their firm to maintain their customer loyalty. [01.11.12] Content – How to focus on creating content for listings in a way that appeals to people based on their needs. [01.19.39] Matchmaking – Trend in the way consumers find listings and how marketers can improve their strategies to match consumer behavior.

The Career Builder's Podcast
Complementing Your Career with Content Creation with Anastasia Puchkova

The Career Builder's Podcast

Play Episode Listen Later Sep 30, 2020 43:52


Topics CoveredAnastasia Puchkova - Content Creator and AccountantLinkedIn: https://www.linkedin.com/in/puchkovaanastasia/YouTube: https://www.youtube.com/channel/UCjdP8Hlyy4ESaXCO4eJCQQwInstagram & TikTok: @puchaaFrom university graduate to content creatorThe types of content creation out thereThe benefits of creating contentHow content creation can lead to networking and connectionHow creating content can help new grads to make a name for themselvesIncreasing engagement on social mediaFacing fear and perfectionism in creating contentWhy content creation is increasing in popularityHow to overcome intimidationFinding the right supportersMaking time for content creationFinding inspirationTools for designHow to navigate content creation with your employerTips and Tricks"Learn something new everyday"

The Marketing Guide
17 The Key to creating Viral content on Instagram

The Marketing Guide

Play Episode Listen Later Aug 24, 2020 32:44


If you ever wondered how to create a highly shareable or aka viral piece of content for Instagram then this is the right episode for you. In this episode, I am breaking down my step-by-step exact process that I used to create a highly shareable piece of content for Instagram. This piece of content got lots of shares and comments and I am teaching you how you can do exactly the same for your business. What you will learn:The most important question to ask before creating viral or sharable contentHow to use your Insights to identify "sharable" contentWhat type of caption works best for sharable contentWhat happened when I create "sharable/viral" contentWhy I create the Viral post templatesHow you can create a "viral or sharable" piece of Instagram contentTips & hacks for finding what resonates with your audienceLinks:FlodeskEmail Marketing Free 30 Day Trial (No Credit Card) & 50% off Monthly Subscription. https://flodesk.com/c/6SYNAZFree "Viral Post" Canva TemplatesGet your free templates here: http://lauraomahony.com/templatesLeave a review & get a "shoutout for your business" on Android:https://www.podchaser.com/podcasts/the-marketing-guide-1185324Leave a review get a "shoutout for your business" on Apple Podcasts:https://podcasts.apple.com/us/podcast/the-marketing-guide/id1512499643?ign-mpt=uo%3D4Check out my Instagram:https://www.instagram.com/lauraomahonydotcom/Quora: Quora is a question-and-answer website where questions are asked, answered, followed, and edited by Internet users.Iwww.quora.comCanva: Canva is a graphic design platform that allows users to create social media graphics, presentations, posters, documents and other visual content.www.canva.com

The Phylanice Nashe Experience
The "Trifling" Interview | with Author & International Speaker, Dr. Rubin Cockrell

The Phylanice Nashe Experience

Play Episode Listen Later May 8, 2020 34:16


On this episode, host Phylanice Nashe is joined by Dr. Rubin Cockrell  to talk about THE HUSTLE OF BOOK WRITING AND AUTHORSHIP and his new book "The Consequences of Being Trifling". Discussion Topics: Corona Pandemic - How's Family and Business?Gotta PivotWho is Rubin Cockrell? - Origin StoryThe Writing Process10 Books in 10 YearsWhat does Trifling mean?Monetizing Your Book's Content - How to Become a Profitable AuthorPre-SalesHost: Phylanice Nashe's Social MediaLinkedIn:  Phylanice Nashe J.D.IG:            @phylanicenasheFB:           Phylanice NasheGuest: Dr. Rubin Cockrell's Social MediaWebsite: www.drrcockrell.comFacebook: https://www.facebook.com/DrRubin-Cockrell-1482479258722494/Twitter: @RubinCockrellIG:  @Drrcockrell

The Contrarian Investor Podcast
Private Credit is Fentanyl, With Gregory Obenshain, Verdad Capital

The Contrarian Investor Podcast

Play Episode Listen Later Feb 11, 2020 29:41


Gregory Obenshain, director of credit at Verdad Capital, joins the podcast to discuss his concerns about private credit investing. Obenshain and Verdad Capital founder Dan Rasmussen recently penned an article in Institutional Investor: "High-Yield Was Oxy. Private Credit Is Fentanyl." Subtitle: "Investors are hooked, and it won't end well." In this 29-minute conversation, Obenshain tells listeners about his thesis. Content: How private equity has become the dominant player in this market (4:02) The lending is a lot more dangerous and indeed riskier than the high-yield bond market (7:39) Obenshain's background (15:03) Historical returns for private credit investments (19:50) Ramifications of new lenders entering the market (22:22) Potential timing of an unwind (24:17) More constructive ideas for investors (25:27) For more information on the guest and his firm: VerdadCap.com Not intended as investment advice.