Podcasts about LMS

Continuum is solving the multi-party return problem in B2B supply chain—a transaction involving distributors, manufacturers, and end users that previously took 30-45 days and now completes in 30-45 seconds. In this episode of Category Visionaries, we sat down with Alex Witcpalek, CEO and Founder of Continuum, to unpack how he's building what he calls "reverse EDI" in a market of 1.5 million distribution and manufacturing companies across North America. After 13 years selling technology into this space, Alex is now growing 8x year-over-year by turning customers into the primary acquisition channel through network effects. Topics Discussed: Why multi-party returns require replicating order management, warehouse management, and procurement systems simultaneously The tactical sequencing of building network businesses: solving for independent value, achieving critical mass, then activating network effects How Continuum navigates deep ERP integrations (SAP, Oracle, NetSuite, Epicor) plus bespoke business logic across multiple supply chain tiers Facebook retargeting, BDR outbound, events, and customer referrals as the four channels driving growth in a non-PLG market Why business model differentiation is the only remaining moat when technical barriers collapse Building domain expertise distribution systems using AI-powered LMS fed by sales call recordings GTM Lessons For B2B Founders: Choose problems where you can capture 100% of addressable market, not fractional share: Alex deliberately avoided competing in CRM, sales order automation, or accounts payable—categories where even dominant players cap at 25-30% market penetration. Instead, he targeted multi-party reverse logistics, a greenfield problem no one else was solving. This strategic choice eliminates competitive displacement risk and allows every prospect conversation to focus on change management rather than competitive differentiation. Founders should map their TAM against competitive saturation: markets where you can own the entire category create fundamentally different growth trajectories than fighting for fragments. Sequence network businesses: independent value → critical mass → network activation: Alex was told by investors 18 months in that network effects "weren't going to work." His insight: "When you don't have a network, you don't sell the network. It's just in your plans and how you're building." Continuum sold P&L impact, manual labor reduction, and customer experience improvements to early adopters while building network infrastructure invisibly. Only after achieving density in specific verticals (HVAC, electrical, plumbing) did they surface the network value proposition. This sequencing prevents the cold-start problem—founders building marketplace or network businesses must design standalone value that makes the first 100 customers successful independent of network density. Exploit high pain thresholds in legacy industries as competitive barriers: Supply chain companies accept 30-45 day return cycles, manual warranty claims on paper, and playing "guess who" by phone to find inventory across distributor branches. Alex notes they have "extremely high pain threshold" from living with broken systems for decades. While this creates longer education cycles, it also means competitors won't enter (too hard) and once you prove ROI, switching costs become prohibitive. Founders should reframe customer inertia: industries tolerating obvious inefficiencies offer category creation opportunities with built-in moats, not just sales friction. Business model architecture is the only defensible moat—technical differentiation is dead: Alex is building his own e-signature platform (Continue Sign) and AI LMS using vibe coding to prove technical moats no longer exist. Continuum's defensibility comes entirely from network lock-in: displacing them requires disconnecting manufacturers like Carrier, Daikin, and Bosch plus their entire distributor ecosystems simultaneously. He references EDI (1960s technology still dominant today) as proof that network effects create permanent advantages. Founders must architect switching costs, network density, or proprietary data advantages into their business model—technology alone provides zero protection in the AI era. Match channel strategy to actual ICP behavior, not SaaS conventions: Continuum's top lead source is customer-driven network growth—distributors recruiting manufacturers and vice versa. Facebook retargeting works because their 50+ year-old supply chain buyers "are trying to comment on their grandkids' pictures," not scrolling LinkedIn. BDR outbound still delivers high win rates in an industry where business happens on handshakes, making events critical. This channel mix would fail for PLG products but works perfectly for enterprise cycles with $40K ACVs and 90-day sales processes. Founders should ethnographically research where their specific buyers actually spend attention rather than defaulting to LinkedIn, content marketing, or PLG based on what works in adjacent categories. Use 90-day enterprise cycles and multi-stakeholder complexity as qualification, not friction: Continuum runs enterprise sales motions for $40K deals because multi-party returns touch 16 constituents across sales, customer service, fleet, supply chain, warehouse, purchasing, and finance. Rather than trying to simplify buying, Alex uses this complexity as a filter—companies willing to coordinate VP of Supply Chain, COO, and CFO alignment are serious buyers. He layers three value propositions (P&L impact, labor reduction, customer experience) knowing different stakeholders weight them differently. Founders selling into complex environments should embrace multi-threading as a qualification mechanism that improves win rates and reduces churn, not overhead to eliminate. //  Sponsors:  Front Lines — We help B2B tech companies launch, manage, and grow podcasts that drive demand, awareness, and thought leadership. www.FrontLines.io The Global Talent Co. — We help tech startups find, vet, hire, pay, and retain amazing marketing talent that costs 50-70% less than the US & Europe. www.GlobalTalent.co // Don't Miss: New Podcast Series — How I Hire  Senior GTM leaders share the tactical hiring frameworks they use to build winning revenue teams. Hosted by Andy Mowat, who scaled 4 unicorns from $10M to $100M+ ARR and launched Whispered to help executives find their next role. Subscribe here: https://open.spotify.com/show/53yCHlPfLSMFimtv0riPyM  

Cette semaine, Clément et Olivier présentent LearningApps, une plateforme suisse 100 % gratuite dédiée aux enseignants. Ce n'est pas un outil, mais une véritable boîte à outils pour créer facilement des activités pédagogiques interactives comme des pendus, des quiz, des mots croisés ou même une course de chevaux multijoueur. Chaque activité peut être testée via des exemples avant d'être personnalisée, facilitant ainsi la prise en main. Les formateurs peuvent créer des parcours complets, suivre la progression des apprenants et partager les activités via un simple lien. L'outil permet également une intégration fluide dans des plateformes comme Genially ou des LMS. Le design est simple mais l'efficacité est au rendez-vous, notamment pour des évaluations formatives ludiques. Les deux singes donnent également quelques idées d'usages pédagogiques concrets de cet outil.Et pour tester :le lien vers https://learningapps.org/

Faut-il encore “fidéliser” ses collaborateurs ?Pour Anaïs Georgelin, fondatrice de somanyWays et autrice du livre 38 idées concrètes pour engager vos équipes, la fidélisation, c'est dépassé. Ce qu'il faut viser aujourd'hui, c'est l'engagement.Et dans ce nouvel épisode de Learning by Doing, elle nous raconte pourquoi les “temps de rien” sont essentiels pour ressouder une équipe, comment transformer les conflits en moteur de progrès, pourquoi le followership devrait être valorisé, et comment certaines entreprises comme la MAIF ou Shodo réinventent leur rapport au travail.Bonne écoute !À très vite,Prenez soin de vous !Plus d'info :Pour suivre Anaïs sur LinkedIn : https://www.linkedin.com/in/anaïs-georgelin/Et pour retrouver son livre : 38 idées concrètes pour engager vos équipesPour recevoir gratuitement notre sélection hebdo de conseils pratiques pour animer votre équipe, rendez-vous ici : https://teambakery.com/nlEt n'oubliez pas de laisser 5 étoiles et un gentil commentaire sur Apple Podcast et Spotify si l'épisode vous a plu.CHAPITRAGE00:00:00 - Intro00:01:34 – Présentation d'Anaïs et de son parcours00:04:03 – Comment s'est-elle intéressée aux transformations du travail ?00:06:27 – Quels ont été les déclencheurs du renouveau dans le monde professionnel ?00:08:48 – Pourquoi chercher à fidéliser est has been ?00:11:18 – La genèse de son livre00:13:52 – La structuration de son livre00:18:03 – La qualité du travail00:20:25 – Sacraliser des “temps de rien”00:23:24 – Les conflits, moteurs de progrès ?00:26:51 – Développer le sens de l'effort et de l'inconfort00:31:06 – Épargner du temps00:38:39 – Redistribuer sa marge en argent ou en temps00:41:26 – Encourager le followership00:44:16 – Évaluer les managers sur l'épanouissement de leur équipe00:48:07 – Comment apprend-t-elle ?Vous aimerez cet épisode si vous aimez : Outils du Manager • Happy Work • HBR on Leadership • Le Podcast de la Formation • MANAGEMENT & LEADERSHIP • Learn & EnjoyHébergé par Audiomeans. Visitez audiomeans.fr/politique-de-confidentialite pour plus d'informations.

How do schools prepare for the changing landscape of both education and business with the pace of advancements in technology and specifically in artificial intelligence (AI)? What lessons were learned from the rapid shift to digital that happened during the pandemic and how can that knowledge improve the way higher education works today?Shawn Miller is the Associate Provost for Digital Learning and Strategy at Rice University. Shawn serves as the key steward of Rice's digital strategy where he leverages best practices already in place across the University and also introduces new approaches and collaborations to be scaled.Shawn and host David Mansouri discuss the transformative impact of digital learning and AI on higher education. Shawn shares his career journey, from his time at the University of Texas at El Paso (UTEP) and Duke University, through to his current role at Rice. Their conversation explores Rice's vision for digital education, the integration of AI tools in learning, and the future of teaching and learning at Rice. Shawn also highlights the challenges and ethical concerns related to AI, including the aspects of AI in education that he is more interested in than using it to just continue the way things were taught before. Shawn also lays out his view of some essential skills students need to thrive in an AI-powered world.Let us know you're listening by filling out this form. We will be sending listeners Beyond the Hedges Swag every month.Episode Guide:01:01 Shawn Miller's introduction and background06:16 The Vision for Digital Learning at Rice14:23 Impact of COVID-19 on Digital Learning19:30 Integrating AI into Education at Rice23:47 Promising AI Applications in Teaching26:19 AI's Role in Learning and Analytics28:55 Challenges and Ethical Concerns of AI33:14 Skills for an AI-Powered World35:52 Future of Teaching and Learning at Rice38:51 Rapid Fire QuestionsBeyond The Hedges is a production of Rice University and is produced by University FM.Episode Quotes:Rethinking education in the age of AI27:39: What's really most frustrating to me about the first wave of AI education tools that we got thrown at us, right, as institutions—and I'm talking even about startups—they're mostly founded on the idea that whatever we are doing now in classes and in teaching is somehow the right way to do it, right? So, it's like, how can you speed up creating better multiple-choice tests, right? Or how could you grade all these papers that you've got to grade, right? Well, maybe the outcome for that class isn't that you should write a paper in the first place, right? But now is our chance to ask that. And I know this is frustrating for faculty…[28:61] But it's a good opportunity for us to, but then it's been frustrating to have all these edtech ventures come out where it's like, “But AI could make all the things better!” And it's like, yeah, but you're talking about making traditional education faster, cheaper, more productive. You're not talking about helping people learn better.What's a better question for AI in education11:16: Maybe the answer for AI is not what can you have the AI do that you used to do, as much as what can I do even more of or even better. And I think that's a good mindset for us to be in, in education.The pandemic digital experience15:34: I think you have two things that people tend to say about the pandemic digital learning experience. One is that it was horrible, and they'd never want to do it again. Then, for those who knew about online learning or had done it before the pandemic, they'll say, “Well, that's because no one did it right,” quote unquote. And I think we can honor both of those viewpoints. But I'd also say that we learned a few things, right? One thing is most faculty learned how to use the LMS and Zoom. And if you think back pre-COVID, how many people could launch a webinar or call a virtual meeting, right? And how many staff did it take to set up a global web conference? It was incredibly expensive. It took a lot of time. You had to schedule it, and now people just trigger these things, right? I think the second thing we learned is that hybrid work can definitely work. And I've gone on record a few times saying that the future of work maybe parallels the future of hybrid and online learning.Show Links:Rice Digital Learning and StrategyRice AlumniAssociation of Rice Alumni | FacebookRice Alumni (@ricealumni) | X (Twitter)Association of Rice Alumni (@ricealumni) | Instagram Host Profiles:David Mansouri | LinkedInDavid Mansouri '07 | Alumni | Rice UniversityDavid Mansouri (@davemansouri) | XDavid Mansouri | TNScoreGuest Profiles:Shawn Miller | Faculty ProfileShawn Miller | LinkedIn ProfileShawn Miller | Social Profile on X

On parle souvent des points individuels (ou 1:1, bilatéraux...) entre manager et collaborateur, mais on les subit plus qu'on ne les pilote vraiment. Alors dans cet épisode, je te propose une méthode concrète en 4 étapes pour transformer ces rendez-vous souvent routiniers en un vrai levier de management et de feedback :

This episode I'm joined by the brilliant Claire Zarb, homeopath and mentor for practitioners building confident, ethical practice.We get into Claire's journey from corporate sales to homeopathy, how a personal health awakening led her to train at the College of Practical Homeopathy, and why a flexible toolkit matters in today's multilayered cases. Claire explains practical homeopathy in clear terms, shares real-world detox and nosode insights, and offers generous advice for new practitioners finding their niche.Join us for an honest, hopeful conversation about what healing looks like in real life.Key takeawaysPractical homeopathy 101: why most modern cases need more than one methodDetox as detective work: timing, layers, and when a drug history distorts the caseNosodes without fear: when strep, staph, bowel nosodes and Carcinosin help move a casePotency made simple: why 30C is a solid start, when 200C or higher makes sense, how LMs can be gentle and deepNiching grows clinics: people search by problem, not modalityEnergy and boundaries: protecting your focus, referring out, trusting the right clients to find youWe also talk aboutStarting out: blog-led marketing, local talks, acute pop-up clinics, networking that actually worksBuilding confidence in public despite criticism and noiseHealy and frequency tools as supportive extras when cases feel stuckHome use of acutes alongside clear ethics and red flagsThe bigger vision for bringing safe, simple acute homeopathy into everyday careResources mentionedWork with Claire: visit here website hereFollow Claire on Instagram hereIf you're ready to build confident acute skills, the Practitioner of Integrative Homeopathy: Acute Prescribing course is now open for enrolment, and Claire is one of our tutors. You'll learn acute prescribing and much more within clear ethical boundaries. Learn more here.Send us a text Want the inside scoop on Lisa's game-changing Practitioner-level course launching in January 2026? Check it out hereJoin Lisa's brand new global homeopathy community here - it's for everyone who loves homeopathy.

In this bonus episode recorded live at EDUCAUSE in Nashville, Dustin spoke with Ryan Lufkin, VP of Global Academic Strategy at Instructure, about the current crossroads in higher ed, technology, and workforce readiness. The conversation touches on findings from the latest State of Learning and Readiness report, the real (and perceived) gaps in student skill preparedness, and why now is the time for institutions to embrace AI—not fear it. Ryan also offers a behind-the-scenes look at Canvas Career and how Instructure is broadening its mission beyond just a learning management system.Guest Name: Ryan Lufkin - VP of Global Academic Strategy at InstructureGuest Social: LinkedInGuest Bio: Ryan Lufkin is the VP of Global Academic Strategy at Instructure (makers of Canvas, the leading education technology used by schools across the country). Ryan has been working with colleges and universities in the educational technology space for over 20 years, beginning with Utah-based start-up Campus Pipeline, the first html portal for higher education. He has worked for large ERP solutions like SungardHE and Ellucian helping evolve those systems to the Cloud, driven mobile adoption in teaching and learning technology, and developed curriculum for both corporate and higher education institutions. Ryan has helped lead Canvas' evolution from an LMS to a full learning management platform to support the challenges facing colleges and universities of all sizes. - - - -Connect With Our Host:Dustin Ramsdellhttps://www.linkedin.com/in/dustinramsdell/About The Enrollify Podcast Network:The Higher Ed Geek is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

David Opie, host of the Today's Conveyancer Podcast, welcomes back PEXA UK for a timely update. Since first joining the podcast nearly two years ago much has changed both for PEXA and in the property market. Joining him is Angela Hesketh, PEXA's Head of Market Development, who shares insights into PEXA's journey since arriving on UK shores some five years ago. The conversation revisits PEXA's Australian origins, where it handles 92% of property transactions. Angela clarifies that while the UK system shares similarities, PEXA UK has built its infrastructure from scratch to suit local needs.A payments scheme operating from within the Bank of England, PEXA started out in remortgage, recently surpassing £200m in processed payments. With the property market undergoing significant digitisation PEXA anticipate its recently launched sale and purchase proposition will play it part in supporting the transformation of the sector. There are lots of questions to answeris this another example of a network needing all participants engaged to benefit?what happens to client account and interest?where does PEXA fit with other industry initiatives like the Property Data Trust Framework; the and technology solutions already launched from Zoopla and LMS?how much does the digitisation of HM Land Registry drive (or hold back) solutions like PEXA?and much more. Angela highlights the importance of building the “plumbing” first which for PEXA includes FCA approval for its third party managed accounts (TPMA) solution. PEXA Pay, a key innovation, enables direct movement of lender funds without routing through client accounts. Angela explains how this reduces risk and improves transparency, especially as the UK explores alternatives to traditional client account models.The discussion covers innovation, digitisation, technology and the future of conveyancing as Angela shares her experience both in her role at PEXA and as a former conveyancer herself.Ahead of Fraud Awareness Week PEXA are hosting a series of webinars designed to help educate the sector on the evolving risks of fraud posed to property. PEXA is bringing together industry experts to explore how conveyancers can ‘build confidence through stronger processes, tools, and a secure digital experience'.Speakers from the CLC, Credas, Ctrl-Shift, Dutton Gregory, DSIT, Select ID, National Fraud Intelligence Bureau, Marsh, Muve and SRA will discuss the latest developments in cybercrime, digital identity, insurance, and how to improve efficiency while reducing fraud exposure.CLICK HERE to find out more register your attendance.The Today's Conveyancer podcast can be found on your preferred podcast provider and also at www.todaysconveyancer.co.uk. Subscribe and listen in for all the latest conveyancing industry news and views. Thank you to our podcast sponsors PEXA, SmartSearch and VacantC Legal Recruitment.

“Le travail, c'est génial, mais ça ne doit pas résumer toute sa vie.”C'est avec cette conviction que Fabienne Broucaret, journaliste et directrice éditoriale du groupe CDI Médias (Courrier Cadres, Rebondir, My Happy Job…), a co-créé avec Aurélie Durand le podcast Les Petits Cailloux, puis co-écrit un livre : Le SAV des Managers. Alors autant dire que les situations managériales un peu délicates, ça la connaît !Au programme de ce nouvel épisode de Learning by Doing, Fabienne nous explique donc quelles sont les grandes tendances actuelles du monde du travail (recul du télétravail, épuisement, quête de sens), pourquoi la santé mentale et la déconnexion sont les fondations d'un management durable et comment un podcast peut devenir une trousse de secours pour managers.Bonne écoute !À très vite,Prenez soin de vous !Plus d'info :Pour suivre Fabienne sur LinkedIn : https://www.linkedin.com/in/fabienne-broucaret-4743634b/Pour retrouver leur livre : Le SAV des managers - 30 situations décryptées pour alléger votre quotidienEt pour écouter leur podcast Les Petits Cailloux : https://courriercadres.com/podcasts/les-petits-cailloux/Pour recevoir gratuitement notre sélection hebdo de conseils pratiques pour animer votre équipe, rendez-vous ici : https://teambakery.com/nlEt n'oubliez pas de laisser 5 étoiles et un gentil commentaire sur Apple Podcast et Spotify si l'épisode vous a plu.CHAPITRAGE00:00:00 - Intro00:01:28 - Présentation de Fabienne et de son parcours00:04:30 - Pourquoi avoir choisi de se spécialiser sur le monde du travail ?00:05:58 - Les Petits Cailloux en quelques chiffres00:06:53 - Quelles sont les grandes tendances actuelles du monde du travail ?00:09:15 - Comment ont-elles pensé leur livre ?00:15:59 - À qui s‘adresse ce livre ?00:18:27 - Quels retours ont-elles sur leur ouvrage ?00:20:41 - Et ses autres activités ?00:24:34 - Comment applique-t-elle les sujets de bien-être dans son quotidien ?00:30:37 - Comment manager une IA ?00:33:01 - Comment apprend-t-elle ?Vous aimerez cet épisode si vous aimez : Outils du Manager • Happy Work • HBR on Leadership • Le Podcast de la Formation • MANAGEMENT & LEADERSHIP • Learn & EnjoyHébergé par Audiomeans. Visitez audiomeans.fr/politique-de-confidentialite pour plus d'informations.

Power is the new bottleneck, reasoning got real, and the business finally caught up. In this wide-ranging conversation, I sit down with Nathan Benaich, Founder and General Partner at Air Street Capital, to discuss the newly published 2025 State of AI report—what's actually working, what's hype, and where the next edge will come from. We start at the physical layer: energy procurement, PPAs, off-grid builds, and why water and grid constraints are turning power—not GPUs—into the decisive moat.From there, we move into capability: reasoning models acting as AI co-scientists in verifiable domains, and the “chain-of-action” shift in robotics that's taking us from polished demos to dependable deployments. Along the way, we examine the market reality—who's making real revenue, how margins actually behave once tokens and inference meet pricing, and what all of this means for builders and investors.We also zoom out to the ecosystem: NVIDIA's position vs. custom silicon, China's split stack, and the rise of sovereign AI (and the “sovereignty washing” that comes with it). The policy and security picture gets a hard look too—regulation's vibe shift, data-rights realpolitik, and what agents and MCP mean for cyber risk and adoption.Nathan closes with where he's placing bets (bio, defense, robotics, voice) and three predictions for the next 12 months. Nathan BenaichBlog - https://www.nathanbenaich.comX/Twitter - https://x.com/nathanbenaichSource: State of AI Report 2025 (9/10/2025)Air Street CapitalWebsite - https://www.airstreet.comX/Twitter - https://x.com/airstreetMatt Turck (Managing Director)Blog - https://www.mattturck.comLinkedIn - https://www.linkedin.com/in/turck/X/Twitter - https://twitter.com/mattturckFIRSTMARKWebsite - https://firstmark.comX/Twitter - https://twitter.com/FirstMarkCap(0:00) – Cold Open: “Gargantuan money, real reasoning”(0:40) – Intro: State of AI 2025 with Nathan Benaich(02:06) – Reasoning got real: from chain-of-thought to verified math wins(04:11) – AI co-scientist: hypotheses, wet-lab validation, fewer “dumb stochastic parrots” (04:44) – Chain-of-action robotics: plan → act you can audit(05:13) – Humanoids vs. warehouse reality: where robots actually stick first(06:32) – The business caught up: who's making real revenue now(08:26) – Adoption & spend: Ramp stats, retention, and the shadow-AI gap(11:00) – Margins debate: tokens, pricing, and the thin-wrapper trap(14:02) – Bubble or boom? Wall Street vs. SF vibes (and circular deals)(19:54) – Power is the bottleneck: $50B/GW capex and the new moat(21:02) – PPAs, gas turbines, and off-grid builds: the procurement game(23:54) – Water, grids, and NIMBY: sustainability gets political(25:08) – NVIDIA's moat: 90% of papers, Broadcom/AMD, and custom silicon(28:47) – China split-stack: Huawei, Cambricon, and export zigzags(30:30) – Sovereign AI or “sovereignty washing”? Open source as leverage(40:40) – Regulation & safety: from Bletchley to “AI Action”—the vibe shift(44:06) – Safety budgets vs. lab spend; models that game evals(44:46) – Data rights realpolitik: $1.5B signals the new training cost(47:04) – Cyber risk in the agent era: MCP, malware LMs, state actors(50:19) – Agents that convert: search → commerce and the demo flywheel(54:18) – VC lens: where Nathan is investing (bio, defense, robotics, voice)(68:29) – Predictions: power politics, AI neutrality, end-to-end discoveries(1:02:13) – Wrap: what to watch next & where to find the report (stateof.ai)

Have you ever thought about what we need to understand regarding the use of LM potencies?   Join us for our latest episode, in which Gabriel will discuss his practice, which is based on homeopathic potencies known as LMs, and its various benefits, as well as his wonderful experience practicing homeopathy and his idea of sharing this knowledge with native Amazonians.   Gabriel Cambraia Neiva, Ph.D., RSHom, is a homeopath who graduated from the North West College of Homeopathy in Manchester. Following the principles of classical homeopathy, Gabriel has been treating children and adults for the last few years, both in the United Kingdom and in Brazil. From mental health to respiratory and skin complaints, Gabriel supports patients to achieve better health during chronic and acute conditions. Gabriel also offers workshops on homeopathic prescribing. He is a registered member of the Society of Homeopaths, UK, where his practice is based. Gabriel's practice is mostly based on homeopathic potencies called LMs, which are gentle, water-based remedies. According to the father of homeopathy, the physician Samuel Hahnemann, these remedies are the ones most perfected, as there are hardly any aggravations. Reactions are seen faster, and the duration of treatment is drastically reduced. Although usually prescribing one remedy at a time, according to the classical science of homeopathy, there are cases in which support remedies might be needed - these are usually prescribed in lower, centesimal potencies.   Check out these episode highlights: 02:09 - How was Gabriel first introduced to homeopathy 03:21 - His incredible story of how homeopathy helped his son 05:15 - What sparked his interest in LM potencies 11:49 - The usual successful treatment with LMs 13:27 - The various advantages of using LM potencies 16:48 - The ideal starting point in using LMs 18:53 - The proper way of administering LMs 27:44 - Homeopathy as a first line of healthcare in Brazil 30:01 - Homeopathy and shamanism in the Amazon   Know more about Gabriel https://homeopathia.org/   If you would like to support the Homeopathy Hangout Podcast, please consider making a donation by visiting www.EugenieKruger.com and click the DONATE button at the top of the site. Every donation about $10 will receive a shout-out on a future episode.   Join my Homeopathy Hangout Podcast Facebook community here: https://www.facebook.com/groups/HelloHomies   Here is the link to my free 30-minute Homeopathy@Home online course: https://www.youtube.com/watch?v=vqBUpxO4pZQ&t=438s   Upon completion of the course - and if you live in Australia - you can join my Facebook group for free acute advice (you'll need to answer a couple of questions about the course upon request to join): www.facebook.com/groups/eughom

Chris Badgett speaks with Robert Lunte and Dana Sleeper from CourseCREEK, a full-service eLearning provider that assists people and businesses in making money out of their knowledge through excellent online courses, in this episode of LMScast. According to Robert, CourseCREEK offers each customer a customized, high-touch experience by delivering everything from marketing and LMS creation […] The post Building Full-Stack eLearning Solutions with Robert and Dana from CourseCREEK appeared first on LMScast.

Manager sans jouer au petit chef ? Oui, c'est possible. Un cadre clair, ce n'est pas une prison : c'est un terrain de jeu qui donne à chacun les moyens de performer sans flou ni frustration. Dans cet épisode, je te montre comment poser un cadre clair et respecté sans casser la confiance ou l'autonomie. Au programme :

Broncos pull off a legendary comeback, but the story of Broncos vs Giants doesn't end there. Then the boys get into ALL MADN League tiers and LMS.Send us a text

“Je rêve d'un monde où les dirigeants assument dormir 9h par nuit et avoir besoin de week-end où ils ne travaillent pas.”Gaetan de Lavilleon est docteur en neurosciences et cofondateur de Cog'X. Il y a 3 ans, en 2022, nous discutions déjà de la surcharge mentale en entreprise. L'objectif : permettre à tou·te·s les collaborateur·rice·s de travailler dans de meilleures conditions. Alors où en sommes nous quelques années plus tard ?Quelles évolutions a-t-il vu ces dernières années ? Les dirigeant·es commencent-ils à s'emparer du sujet ? Dans ce nouvel épisode de Learning by Doing, on fait le point ! Et Gaetan nous rappelle aussi comment la fatigue mentale entraîne de mauvaises décisions au CODIR, et pourquoi il est plus qu'urgent de penser en termes d'hygiène de travail, comme on pense déjà à l'hygiène de vie.Bonne écoute !À très vite,Prenez soin de vous !Plus d'info :Pour retrouver le premier épisode enregistré ensemble : #28 - Gaetan de Lavilleon - Surcharge mentale : et si notre cerveau avait la solution ?Pour suivre Gaëtan sur LinkedIn : https://www.linkedin.com/in/gaetan-de-lavilleon-18583541/Pour recevoir gratuitement notre sélection hebdo de conseils pratiques pour animer votre équipe, rendez-vous ici : https://teambakery.com/nlEt n'oubliez pas de laisser 5 étoiles et un gentil commentaire sur Apple Podcast et Spotify si l'épisode vous a plu.CHAPITRAGE00:00:00 - Intro00:01:32 - Présentation de Gaetan de Lavilleon et de son parcours00:04:05 - Quels sont les éléments déclencheurs qui poussent des entreprises à le contacter ?00:11:02 - Comment faire en sorte que les dirigeants s'emparent du sujet ?00:15:16 - Quelques chiffres00:17:00 - L'IA peut-elle nous aider à réduire notre charge mentale ?00:18:26 - Quelles solutions mettre en place ?00:24:57 - Comment mesurer l'impact des mesures prises ?00:27:32 - Comment faire de l'hygiène de travail un vrai sujet de société ?00:33:14 - Est-ce corrélé à la performance des entreprises ? Comment le mesurer ?00:36:20 - Un dernier conseilVous aimerez cet épisode si vous aimez : Outils du Manager • Happy Work • HBR on Leadership • Le Podcast de la Formation • MANAGEMENT & LEADERSHIP • Learn & EnjoyHébergé par Audiomeans. Visitez audiomeans.fr/politique-de-confidentialite pour plus d'informations.

In this episode of the Reshaping Learning podcast from SchoolDay, host Kristi Hemingway sits down with Matt Glanville, Director of Assessment at the International Baccalaureate. Together they explore how AI is reshaping education—from reducing grading burdens and providing real-time feedback to supporting differentiated assessment and improving student writing. Matt also shares the IB's perspective on using AI ethically to augment—not replace—human judgment, and how schools can harness these tools to empower teachers and better prepare students for a rapidly changing world. This episode is sponsored by Scribo from Literatu—AI for writing that builds real connections. Scribo helps teachers see what students need, gives students personalized feedback, and shows schools real progress. Trusted worldwide and award-winning, Scribo works with any LMS. Try it free for one month at literatu.com.   Resources: Get started with a free trial from our episode sponsor, Scribo from Literatu   More great stuff: Explore SchoolDay's Career Academy and visit our blog.    

In this micro-edition of the Digital Disruption Podcast, Claire Van der Zant (Novus Strategy) is joined by Mat Hahn, Head of Estate Agent Partnerships at the LMS. They explore: Why 2025 marks a turning point for digital progress in estate agency How Horizontal Digital Integration (HDI) is reshaping the property transaction process The growing role of material information and smarter collaboration across the chain Finding the right balance between technology and human service in the home-moving journey What a future-ready estate agency model could look like over the next five years For more insights and assistance in your digital transformation, visit https://www.novus-strategy.com/ and connect with us on LinkedIn at https://www.linkedin.com/company/novus-strategy/ or email us at hello@novus-strategy.com.

Chaque semaine, c'est la même chose : un tour de table qui traîne, peu (ou pas) d'engagement, et zéro décision concrète. Résultat : une réunion subie plutôt que choisie… Dans cet épisode, on vous partage 4 leviers concrets pour transformer votre point d'équipe du lundi en un vrai moment de cohésion, d'apprentissage et de mise en mouvement. Au programme :

Looking for daily inspiration?  Get a quote from the top leaders in the industry in your inbox every morning.   What's the one premier event that brings the global attractions industry together? IAAPA Expo 2025, happening in Orlando, Florida, from November 17th through 21st. From breakthrough technology to world-class networking and immersive education, IAAPA Expo 2025 is where you find possible.  And, just for our audience, you'll save $10 when you register at IAAPA.org/IAAPAExpo and use promo code EXPOAPROSTEN. Don't miss it — we won't!   Gina Elliott is the VP of Strategy and Administration of Slick City Action Park, and she now serves as chair of the International Association of Adventure & Trampoline Parks (IATP), where she champions scalable training, safety, and culture across parks of all sizes. Jason Haycock is the Director of Strategic Accounts of Schoox, bringing eight years in enterprise HR technology to mobile-first learning for large frontline workforces. Together, Gina and Jason spotlight how digital platforms, blended with in-person training and coaching, elevate performance, reduce risk, and boost retention. In this interview, Gina and Jason talk about digital training transformation, immersive employee experience, and investing in your team Digital training transformation “Training is such a critical piece… there is a direct correlation with training and safety… transitioning to an LMS… you can push that down to the hourly employee and you're gonna get that instant notification of when it's done.” Gina contrasts “pencil-whipped” PDFs and broken binders with a mobile-first LMS that meets today's frontline where they already learn—on their phones. Digital courses, instant transcripts, and exportable records simplify audits and incident response while allowing rapid, system-wide updates without reprints or classroom bottlenecks. “It's surprising to us that we'll show up and see that they're still using paper. We really have an emphasis on meeting these employees where they are, being able to learn quickly and on the go.” Jason explains how short, role-specific modules and micro-assessments accelerate time-to-productivity for younger teams accustomed to bite-sized learning. He notes outcomes such as faster onboarding, sales lift, and reduced injuries/premiums when digital training is paired with clear expectations and live practice. Immersive employee experience “You can build the best park, but if your employees aren't trained or even understand what an immersive experience is, you've lost that guest, and it's gonna be very hard to retain them.” Gina reframes immersion as an employee mandate: blend brief videos, interactive elements, leaderboards, and hands-on tasks so every learning style is engaged and confidence builds before live guest contact. She stresses pacing: begin with a 10–15-minute orientation, verify knowledge, then layer responsibilities over 30/60/90 days instead of “300 modules” on day one. “These frontline employees… learn differently than a corporate employee… It's ongoing training in addition to what they have for onboarding.” Jason adds that evolving parks (VR next to ax-throwing, bowling, pickleball) demand agile cross-training. Quick, on-the-spot refreshers and continuing modules keep skills current as attractions and technology change, while managers observe and coach to certify real-world proficiency. Investing in your team “Make your employees feel like they're heard and they're valued. If it comes to spending that money at the beginning, do it. It's going to ultimately lead to a better customer experience, a better employee experience, and a more successful business.” Jason frames training as a proactive investment, not an expense: organizations already “pay” through turnover, weak sales, and incidents if they undertrain. Upfront investment converts training into a competitive advantage—supporting growth, reviews, referrals, and retention. “We saw a park with a 90% completion rate actually increase sales… Another park in the low twenties had turnover of 90%.Culture always has a focus on training.” Gina shares case studies linking completion rates to front-desk sales and lower turnover. She advises reading performance holistically, such as training data plus social scores, mystery shops, and sales, to target coaching. Her closing push: don't fear technology; toss the binders, start small with digital courses, and keep coaching continuously.   Find Gina on LinkedIn, or visit indoor@adventureparks.org for IATP resources and the IATP Academy. Reach Jason on LinkedIn or visit schoox.com to learn more about Schoox. This podcast wouldn't be possible without the incredible work of our faaaaaantastic team:   Scheduling and correspondence by Kristen Karaliunas   To connect with AttractionPros: AttractionPros.com AttractionPros@gmail.com AttractionPros on Facebook AttractionPros on LinkedIn AttractionPros on Instagram AttractionPros on Twitter (X)  

 Today, a college diploma is no guarantee that graduates have the competencies that businesses need, including using emerging technologies, communicating, working in teams, and other necessary skills. So, it's fair to ask, “Do students really need a college degree”?   Brandeis University President, and nationally respected higher education leader and researcher, Arthur Levine has been at the forefront of the changing role of higher education.  Co-author of THE GREAT UPHEAVAL, HIGHER EDUCATIONS PAST PRESENT AND UNCERTAIN FUTURE, Levine argues that in the next 20 years, consumers of higher education will determine what higher education will be, and that every institution will have to change.   Today, the United States is undergoing change of even greater magnitude and speed than it did during the Industrial Revolution as it shifts from a national, analog, industrial economy to a global, digital, knowledge economy. At the same time, public confidence in higher education has declined. Threatened by a demographic cliff in most states where fewer students will be graduating from high school over the next 20 years, the increased competition for students means that a larger number of higher education institutions will be closing or merging with other institutions. It is expected that as many as 20 to 25 percent of colleges, particularly liberal arts colleges and comprehensive regional colleges, will close in the coming years.   Learn more about The Great Upheaval: The book reveals that five new realities, none of higher education's own making, will characterize the coming transformation: Institutional control of higher education will decrease, and the power of higher education consumers will increase. In a range of knowledge industries, the advent of the global, digital, knowledge economy multiplied the number of content providers and disseminators and gave consumers choice over what, where, when, and how of the content they consumed. The same will be true of higher education. The digital revolution will put more power in the hands of the learner who will have greater choice about all aspects of their own education. With near universal access to digital devices and the Internet, students will seek from higher education the same things they are getting from the music, movie and newspaper industries. Given the choice, consumers of the three industries chose round-the-clock over fixed-time access, consumer- rather than producer-determined content, personalized over uniform content, and low prices over high. In the emerging higher education environment, students are placing a premium on convenience—anytime, anyplace accessibility; personalized education that fits their circumstances and unbundling, only purchasing what they need or want to buy at affordable prices. For instance, during the pandemic, while college enrollments were declining, enrollment in institutions with these attributes, such as Coursera, an online learning platform, saw the number of students they serve jump. In the United States and abroad, Coursera enrollments jumped from 53 to 78 million. That 25 million student increase is more than the entire enrollment in U.S. higher education. New content producers and distributors will enter the higher education marketplace, driving up institutional competition and consumer choice and driving down prices. We are already seeing a proliferation of new postsecondary institutions, organizations and programs that have abandoned key elements of mainstream higher education. These emphasize digital technologies, reject time and place-based education, create low-cost degrees, adopt competency or outcome-based education, and award nontraditional credentials. Increasingly, libraries, museums, media companies and software makers have entered the marketplace, offering content, instruction and certification. Google offers 80 certificate programs and Microsoft has 77. The American Museum of Natural History has its own graduate school, which offers a Ph.D. in comparative biology, a Master of Arts degree in teaching, and short-term online courses that teachers can use for graduate study or professional development credit. The new providers are not only more accessible and convenient, offering a combination of competency- and course-based programs, they are also cheaper and more agile than traditional colleges and universities which will lead to more contraction and closings? The industrial era model of higher education focusing on time, process and teaching will be eclipsed by a knowledge economy successor rooted in outcomes and learning. In the future, higher education will focus on the outcomes we want students to achieve, what we want them to learn, not how long we want them to be taught. This is because students don't learn at the same rate and because the explosion of new content being produced by employers, museums, software companies, banks, retailers and other organizations inside and outside higher education will be so heterogeneous that what students accomplish cannot be translated into uniform time or process measures. The one common denominator they all share is that they produce outcomes, whatever students learn as consequence of the experience. The dominance of degrees and “Just-in-case” education will diminish; non-degree certifications and “Just-in-time” education will increase in status and value. American higher education has historically focused on degree granting programs intended to prepare their students for careers and life beyond college. This has been called “just-in-case education” because its focus is teaching students the skills and knowledge that institutions believe will be necessary for the future. In contrast, “just-in-time education” is present-oriented and more immediate, teaching students the skills and knowledge they need right now. “Just-in-time education” comes in all shapes and sizes, largely diverging from traditional academic time standards, uniform course lengths and common credit measures. The increasing need for upskilling and reskilling caused by automation, the knowledge explosion and Covid promises to tilt the balance toward more “just-in-time education, which is closely aligned with the labor market and provides certificates, micro-credentials, and badges, not degrees. This episode is made possible by our partner Poll Everywhere Poll Everywhere's new version makes student engagement faster, simpler, and smarter. With AI-powered poll creation and seamless LMS integration, it's built to transform lectures into truly interactive learning experiences. Try it out today with special promo code '25OFF'

Join us for an exciting deep dive into Topia with founder Daniel as we explore how this spatial platform is revolutionizing virtual education! Discover how proximity chat, customizable worlds, and innovative SDK tools are creating delightful learning experiences for K-12 students in virtual schools, micro schools, and homeschooling environments.From supporting 500+ concurrent users to integrating with major LMS platforms, Topia is proving that online education can be engaging, social, AND safe. We discuss the platform's evolution, the importance of "delight" as a metric, and why students are literally clicking repeatedly just to get into class early!Whether you're an educator exploring virtual learning tools, a remote worker seeking better collaboration spaces, or just curious about the future of online community building, this episode is packed with insights.Head over to our website at ⁠⁠⁠hitechpod.us⁠⁠⁠ for all of our episode pages, send some support at ⁠⁠Buy Me a Coffee⁠⁠, our ⁠⁠⁠Twitter⁠⁠⁠, our ⁠⁠⁠YouTube⁠⁠⁠, and to see our faces (maybe skip the last one).Need a journal that's secure and reflective? Sign-up for the ⁠Reflection App⁠ today! We promise that the free version is enough, but if you want the extra features, paying up is even better with our affiliate discount.

"Many hands make for light work"   " It runs like a well-oiled machine"The HUGE TEAM EFFORT ...Laura Cleary, Lindsey Whittaker and Melissa Koehl share about what parents and all folks planning to attend this great fall event on Lookout can expect. All three are moms of little ones at the school and they are super busy working towards a truly fun, well-organized and memorable event for everyone. They are QUICK to point out that it is a TEAM effort with everyone -around 75 this year - working in concert from their own parents helping to other parents to community grandparents to town workers and our police force. Several local businesses are also jumping in to say thanks and show support for our community - so a big THANK YOU to them!Listen in to hear what to expect and a few tips for the carnival as well as food ideas for dinner that night. LMS is truly blessed to have such great leadership and teachers and with the complement of supportive parents it really does make for a powerful school community - thanks to all involved and here's to a fun and safe event. Please come out and see, walk through, spend a little and eat, if possible, on Tuesday night Sept. 30! See you there!tMELindsey & Robert have Magnolia (3rd), Dottie(K) & Ford(3yo); Melissa & Dustin have Charlotte(3rd), Davidson (1st); Laura and Ryan have Caroline(2nd), Catherine(K) & George (3yo)Spread the word! Find us at ...theMountainEcho.orgPlease "Like" and 'subscribe' for notification of new episodes on your media player's podcast menu. Also, on regular, full length, non-bonus episodes, many thanks for closing music featuring the Dismembered Tennesseans and vocals by the amazing Laura Walker singing Tennessee Waltz. Opening fiddle music played by the late Mr. Fletcher Bright.

In this episode of Wavelengths, the Amphenol Broadband Solutions podcast, host Daniel Litwin sits down with Chuck Girt, Chief Technology Officer at FiberLight, to explore how broadband innovation is shaping the future of education.As schools embrace 1:1 devices, cloud-based curriculum, and even emerging AI-driven learning tools, their networks are under more pressure than ever. Girt brings over 35 years of experience deploying enterprise-grade and nonprofit anchor institution networks to the table, offering a roadmap for districts looking to future-proof their connectivity strategies.This conversation unpacks how fiber-first thinking can unlock new opportunities for students, especially in rural communities where connectivity gaps can make the difference between opportunity and isolation. Key Discussion Highlights: Fiber as the Anchor: Girt explains why fiber optics are the foundation for sustainable school networks—delivering the speed, reliability, and scalability needed to support everything from cloud LMS to immersive VR and AI-driven teaching. Designing for Dynamic Demand: He outlines how to build networks that handle heavy spikes in usage—like statewide testing bursts or lunchtime video surges—through redundant paths, resilient infrastructure, and local content caching. Choosing the Right Architecture: The episode breaks down the pros and cons of dark fiber vs. lit wave services, and why solutions like MPLS remain a practical, future-ready approach for many districts. Tackling Rural Roadblocks: Girt shares strategies to overcome the biggest hurdles in rural deployments—political resistance, cost justification, and tech debt—and how partnerships can turn small communities into connected hubs. Planning for Funding: With E-Rate and BEAD funds becoming clearer, he emphasizes why districts should build for long-term growth, not short-term bandwidth fixes, and how to align funding with scalable infrastructure plans. This episode offers timely insights for district CIOs, operators, and education decision-makers working to close the digital divide. From designing resilient, scalable networks to navigating funding realities, Girt lays out a blueprint for turning connectivity investments into tangible student outcomes.

In this episode, Kevin Yates - widely known as the L&D Detective® - joins David to explore why measuring impact remains one of the most persistent challenges in Learning & Development, and how L&D can finally start getting it right. Together, they unpack why reporting on learning activity isn't enough, what it really means to uncover evidence of performance impact, and how L&D must evolve to contribute meaningfully within the wider performance ecosystem. Kevin outlines the flaws in traditional training needs analysis, introduces his Workplace Performance Investigation Framework, and explains how business metrics—not LMS data—must become the cornerstone of meaningful measurement. Kevin also shares how L&D teams can use tools like the Performance Impact Blueprint and Instructional Design for Performance to plan for outcomes from the outset, and why embracing the identity of ‘impact investigators' is critical for L&D's future. If you're serious about proving learning's contribution to business performance, this episode is unmissable. KEY TAKEAWAYS The "village" approach is central to performance. L&D should measure collective, not isolated, impact. LMS data is easy to get, but it does not truly measure the impact on business performance. The 6 questions for business performance and 6 for human performance, in the framework, uncover the true needs behind a training request. Because improving performance involves many teams, a project management approach helps organize everyone's roles, tasks, and contributions toward a shared business goal. BEST MOMENTS “It takes a village to impact workplace performance." “We must define impact. Before we can investigate it.” "Designing for performance is very different than designing for training." Kevin M. Yates Bio Kevin M. Yates is globally recognised as the L&D Detective®, known for investigating the impact of training and learning on workplace performance. With over 25 years of experience across major brands like McDonald's, Meta, and Grant Thornton, Kevin brings a practical, data-driven approach to measuring learning's contribution to business results. His work empowers L&D teams to go beyond activity metrics and uncover real evidence of performance impact. Kevin is also the founder of Meals in the Meantime, a nonprofit tackling food insecurity with the same focus on measurable outcomes. You can follow and connect with Kevin via: LinkedIn: https://www.linkedin.com/in/kevinmyates/ Book: https://kevinmyates.com/detective-kit Website: https://kevinmyates.com/ VALUABLE RESOURCES The Learning And Development Podcast - https://podcasts.apple.com/gb/podcast/the-learning-development-podcast/id1466927523 L&D Master Class Series: https://360learning.com/blog/l-and-d-masterclass-home ABOUT THE HOST David James David has been a People Development professional for more than 20 years, most notably as Director of Talent, Learning & OD for The Walt Disney Company across Europe, the Middle East & Africa. As well as being the Chief Learning Officer at 360Learning, David is a prominent writer and speaker on topics around modern and digital L&D. CONTACT METHOD Twitter:  https://twitter.com/davidinlearning LinkedIn: https://www.linkedin.com/in/davidjameslinkedin L&D Collective: https://360learning.com/the-l-and-d-collective Blog: https://360learning.com/blog L&D Master Class Series: https://360learning.com/blog/l-and-d-masterclass-home This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/

In episode 577 of the MobileViews podcast, Todd Ogasawara and Jon Westfall dive into a lively and wide-ranging discussion on recent tech developments, frustrations, and personal experiments. The episode kicks off with reflections on the Google Pixel 10 Pro and XL, highlighting their impressive computational photography features—especially the 100x ProRes zoom—and the new Pixel Snap (MagSafe-like) charging support. The duo also critiques Microsoft's confusing app design choices, particularly within the Microsoft 365 mobile experience, and laments the decline of Surface and Duo devices. Apple and Google's alternating dominance in the tech news cycle is a recurring theme, with both hosts expressing mixed feelings about hardware reliability and innovation across platforms. The conversation takes a playful turn as Todd and Jon explore the quirks of macOS wallpaper rotation, the long-awaited Instagram iPad optimization, and the curious behavior of Amazon's Fire tablets. Jon shares his growing GitHub repository of useful Python scripts, including tools for photo redaction and LMS reporting, while Todd muses on AI's growing influence and the potential of thermal sensing in upcoming Apple devices. They wrap up with speculation about the upcoming Apple event, interest in AirPods Pro 3 and Apple Watch Ultra 3, and a brief update on Hurricane Kiko near Hawaii. 

This episode is sponsored by Doowii. Doowii brings all of your district's data together. When data is scattered across systems and buried in outdated reports, it's hard to turn that data into action. Doowii connects your SIS, LMS, assessments, staffing, financial data, and more into one secure, conversational intelligence platform designed for all educators. No extra strain on your district's resources, just faster, smarter decisions. Hungry for better insights? Visit doowii.io to learn more and see it in action. If your school's data could talk, would it ask for help? Or maybe just a better dashboard? In this episode, I chat with Ben Dodson, founder and CEO of Doowii, a cutting-edge AI-powered data platform built specifically for education. Ben shares how his tech background (hello, Google and Snapchat!) inspired him to leap into the world of EdTech to solve one of education's messiest problems: siloed, underutilized data. We cover:

David Walsh from Cordal is the Kerry Person of the Year as chosen by the Kerry Association in Dublin. He is a successful businessperson who established The Beatrice Pembroke Walsh Foundation, to fund research into LMS (leiomyosarcoma) an extremely rare and aggressive cancer which affects just six in one million people and mainly women. The Kerry senior football team, management and Kerry GAA have been selected to receive the Laochra Chiarraí award, which recognises exemplary leadership in community activity in the county. Jerry spoke to Mary Shanahan, chair of the Kerry Association in Dublin, David Walsh and Patrick O’Sullivan, chairperson of Kerry GAA.

IN THIS EPISODE...Brendan Noud, CEO and co-founder of LearnUpon, discusses the evolution of his learning management system (LMS) company. LearnUpon, which was founded by two individuals in 2012, and now employs over 300 people worldwide. Brendan highlights the importance of AI in enhancing administrative tasks and learner engagement. He also emphasizes the importance of businesses understanding their training goals and selecting LMSs that align with their specific needs.LearnUpon prioritizes ease of use and learner experience, catering to diverse audiences, including employees, customers, and partners. LearnUpon's success is attributed to its customer-centric approach, 24/7 support, and strategic partnerships.------------Full show notes, links to resources mentioned, and other compelling episodes can be found at http://BlendedWorkforcesAtWork. (Click the magnifying icon at the top right and type “Brendan”)If you love this show, please leave us a review. Go to http://RateThisPodcast.com/blended Love the show? Subscribe, rate, review, and share! Be sure to:Check out our website at http://BlendedWorkforcesAtWork Follow Karan on LinkedIn, X, and InstagramFollow SDL on LinkedIn, X, and InstagramABOUT SHOCKINGLY DIFFERENT LEADERSHIP (SDL):This podcast is brought to you by Shockingly Different Leadership, the go-to firm companies trust when needing to supplement their in-house HR teams with contract or interim HR, Learning, and Culture experts to assist with business-critical People initiatives during peak periods of work. Visit https://shockinglydifferent.com to learn more.-------------WHAT TO LISTEN FOR:1. Brendan's path from consulting to founding LearnUpon.2. Early challenges and the global growth of LearnUpon.3. What makes LearnUpon's learning management system (LMS) stand out?4. How AI is used to enhance the platform.5. Focus on customer partnership and 24/7 support.6. Brendan's tips for choosing an LMS.7. How does LearnUpon handle customer feature requests?8. What trends or risks does Brendan see in the LMS industry?------------FEATURED TIMESTAMPS:[00:36] Brendan shares his background.[01:14] Founding LearnUpon and its global growth.[06:45] Description of an LMS and LearnUpon's unique features.[09:02] LearnUpon's customer partnership approach.[11:19] Integrating AI into the platform.[14:04] Challenges of building a US customer base.[20:06] Signature Segment: Brendan's entry into the LATTOYG Playbook: Advice for companies choosing an LMS.[22:45] Industry trends and risks.[25:16] Balancing customer...

In this episode, Rick Mayo is joined by Chamberlynn to discuss the launch of Alloy's game-changing Learning Management System (LMS). Built entirely in-house, this LMS sets a new standard in fitness franchising by delivering a blend of tactile, visual, and interactive content to ensure new hires understand not just what Alloy does, but why it matters.Chamberlynn, who led the initiative, unpacks the year-long process of curriculum development, testing, and design. Besides education, the LMS is a culture primer for new coaches and managers. The system is a must-complete before any in-person HQ training and is designed to make onboarding scalable and consistent across locations.The episode also touches on how the LMS strengthens Alloy's core mission of delivering personalized care at scale. From operations to programming to client experience, this system covers it all.

Nonprofits, your “10 blue links” era is over. In this episode, Avinash Kaushik (Human-Made Machine; Occam's Razor) breaks down Answer Engine Optimization—why LLMs now decide who gets seen, why third-party chatter outweighs your own site, and what to do about it. We get tactical: build AI-resistant content (genuine novelty + depth), go multimodal (text, video, audio), and stamp everything with real attribution so bots can't regurgitate you into sludge. We also cover measurement that isn't delusional—group your AEO referrals, expect fewer visits but higher intent, and stop worshiping last-click and vanity metrics. Avinash updates the 10/90 rule for the AI age (invest in people, plus “synthetic interns”), and torpedoes linear funnels in favor of See-Think-Do-Care anchored in intent. If you want a blunt, practical playbook for staying visible—and actually converting—when answers beat searches, this is it. About Avinash Avinash Kaushik is a leading voice in marketing analytics—the author of Web Analytics: An Hour a Day and Web Analytics 2.0, publisher of the Marketing Analytics Intersect newsletter, and longtime writer of the Occam's Razor blog. He leads strategy at Human Made Machine, advises Tapestry on brand strategy/marketing transformation, and previously served as Google's Digital Marketing Evangelist. Uniquely, he donates 100% of his book royalties and paid newsletter revenue to charity (civil rights, early childhood education, UN OCHA; previously Smile Train and Doctors Without Borders). He also co-founded Market Motive. Resource Links Avinash Kaushik — Occam's Razor (site/home) Occam's Razor by Avinash Kaushik Marketing Analytics Intersect (newsletter sign-up) Occam's Razor by Avinash Kaushik AEO series starter: “AI Age Marketing: Bye SEO, Hello AEO!” Occam's Razor by Avinash Kaushik See-Think-Do-Care (framework explainer) Occam's Razor by Avinash Kaushik Books: Web Analytics: An Hour a Day | Web Analytics 2.0 (author pages) Occam's Razor by Avinash Kaushik+1 Human Made Machine (creative pre-testing) — Home | About | Products humanmademachine.com+2humanmademachine.com+2 Tapestry (Coach, Kate Spade) (company site) Tapestry Tools mentioned (AEO measurement): Trakkr (AI visibility / prompts / sentiment) Trakkr Evertune (AI Brand Index & monitoring) evertune.ai GA4 how-tos (for your AEO channel + attribution): Custom Channel Groups (create an “AEO” channel) Google Help Attribution Paths report (multi-touch view) Google Help Nonprofit vetting (Avinash's donation diligence): Charity Navigator (ratings) Charity Navigator Google for Nonprofits — Gemini & NotebookLM (AI access) Announcement / overview | Workspace AI for nonprofits blog.googleGoogle Help Example NGO Avinash supports: EMERGENCY (Italy) EMERGENCY Transcript Avinash Kaushik: [00:00:00] So traffic's gonna go down. So if you're a business, you're a nonprofit, how. Do you deal with the fact that you're gonna lose a lot of traffic that you get from a search engine? Today, when all of humanity moves to the answer Engine W world, only about two or 3% of the people are doing it. It's growing very rapidly. Um, and so the art of answer engine optimization is making sure that we are building for these LMS and not getting stuck with only solving for Google with the old SEO techniques. Some of them still work, but you need to learn a lot of new stuff because on average, organic traffic will drop between 16 to 64% negative and paid search traffic will drop between five to 30% negative. And that is a huge challenge. And the reason you should start with AEO now ​ George Weiner: [00:01:00] This week's guest, Avinash Kaushik is an absolute hero of mine because of his amazing, uh, work in the field of web analytics. And also, more importantly, I'd say education. Avinash Kaushik, , digital marketing evangelist at Google for Google Analytics. He spent 16 years there. He basically is. In the room where it happened, when the underlying ability to understand what's going on on our websites was was created. More importantly, I think for me, you know, he joined us on episode 45 back in 2016, and he still is, I believe, on the cutting edge of what's about to happen with AEO and the death of SEO. I wanna unpack that 'cause we kind of fly through terms [00:02:00] before we get into this podcast interview AEO. Answer engine optimization. It's this world of saying, alright, how do we create content that can't just be, , regurgitated by bots, , wholesale taken. And it's a big shift from SEO search engine optimization. This classic work of creating content for Google to give us 10 blue links for people to click on that behavior is changing. And when. We go through a period of change. I always wanna look at primary sources. The people that, , are likely to know the most and do the most. And he operates in the for-profit world. But make no mistake, he cares deeply about nonprofits. His expertise, , has frankly been tested, proven and reproven. So I pay attention when he says things like, SEO is going away, and AEO is here to stay. So I give you Avan Kashic. I'm beyond excited that he has come back. He was on our 45th episode and now we are well over our 450th episode. So, , who knows what'll happen next time we talk to him. [00:03:00] This week on the podcast, we have Avinash Kaushik. He is currently the chief strategy officer at Human Made Machine, but actually returning guest after many, many years, and I know him because he basically introduced me to Google Analytics, wrote the literal book on it, and also helped, by the way. No big deal. Literally birth Google Analytics for everyone. During his time at Google, I could spend the entire podcast talking about, uh, the amazing amounts that you have contributed to, uh, marketing and analytics. But I'd rather just real quick, uh, how are you doing and how would you describe your, uh, your role right now? Avinash Kaushik: Oh, thank you. So it's very excited to be back. Um, look forward to the discussion today. I do, I do several things concurrently, of course. I, I, I am an author and I write this weekly newsletter on marketing and analytics. Um, I am the Chief Strategy Officer at Human Made Machine, a company [00:04:00] that obsesses about helping brands win before they spend by doing creative pretesting. And then I also do, uh, uh, consulting at Tapestry, which owns Coach and Kate Spades. And my work focuses on brand strategy and marketing transformation globally. George Weiner: , Amazing. And of course, Occam's Razor. The, the, yes, the blog, which is incredible. I happen to be a, uh, a subscriber. You know, I often think of you in the nonprofit landscape, even though you operate, um, across many different brands, because personally, you also actually donate all of your proceeds from your books, from your blog, from your subscription. You are donating all of that, um, because that's just who you are and what you do. So I also look at you as like team nonprofit, though. Avinash Kaushik: You're very kind. No, no, I, I, yeah. All the proceeds from both of my books and now my newsletter, premium newsletter. It's about $200,000 a year, uh, donated to nonprofits, and a hundred [00:05:00] percent of the revenue is donated nonprofit, uh, nonprofits. And, and for me, it, it's been ai. Then I have to figure out. Which ones, and so I research nonprofits and I look up their cha charity navigators, and I follow up with the people and I check in on the works while, while don't work at a nonprofit, but as a customer of nonprofits, if you will. I, I keep sort of very close tabs on the amazing work that these charities do around the world. So feel very close to the people that you work with very closely. George Weiner: So recently I got an all caps subject line from you. Well, not from you talking about this new acronym that was coming to destroy the world, I think is what you, no, AEO. Can you help us understand what answer engine optimization is? Avinash Kaushik: Yes, of course. Of course. We all are very excited about ai. Obviously you, you, you would've to live in. Some backwaters not to be excited about it. And we know [00:06:00] that, um, at the very edge, lots of people are using large language models, chat, GPT, Claude, Gemini, et cetera, et cetera, in the world. And, and increasingly over the last year, what you have begun to notice is that instead of using a traditional search engine like Google or using the old Google interface with the 10 blue links, et cetera. People are beginning to use these lms. They just go to chat, GPT to get the answer that they want. And the one big difference in this, this behavior is I actually have on September 8th, I have a keynote here in New York and I have to be in Shanghai the next day. That is physically impossible because it, it just, the time it takes to travel. But that's my thing. So today, if I wanted to figure out what is the fastest way. On September 8th, I can leave New York and get to Shanghai. I would go to Google flights. I would put in the destinations. It will come back with a crap load of data. Then I poke and prod and sort and filter, and I have to figure out which flight is right for that. For this need I have. [00:07:00] So that is the old search engine world. I'm doing all the work, hunting and pecking, drilling down, visiting websites, et cetera, et cetera. Instead, actually what I did is I went to charge GBT 'cause I, I have a plus I, I'm a paying member of charge GBT and I said to charge GBTI have to do a keynote between four and five o'clock on September 8th in New York and I have to be in Shanghai as fast as I possibly can be After my keynote, can you find me the best flight? And I just typed in those two sentences. He came back and said, this Korean airline website flight is the best one for you. You will not get to your destination on time until, unless you take a private jet flight for $300,000. There is your best option. They're gonna get to Shanghai on, uh, September 10th at 10 o'clock in the morning if you follow these steps. And so what happened there? I didn't have to hunt and pack and dig and go to 15 websites to find the answer I wanted. The engine found the [00:08:00] answer I wanted at the end and did all the work for me that you are seeing from searching, clicking, clicking, clicking, clicking, clicking to just having somebody get you. The final answer is what I call the, the, the underlying change in consumer behavior that makes answer engine so exciting. Obviously, it creates a challenge for us because what happened between those two things, George is. I didn't have to visit many websites. So traffic is going down, obviously, and these interfaces at the moment don't have paid search links for now. They will come, they will come, but they don't at the moment. So traffic's gonna go down. So if you're a business, you're a nonprofit, how. Do you deal with the fact that you're gonna lose a lot of traffic that you get from a search engine? Today, when all of humanity moves to the answer Engine W world, only about two or 3% of the people are doing it. It's growing very rapidly. Um, and so the art of answer engine optimization [00:09:00] is making sure that we are building for these LMS and not getting stuck with only solving for Google with the old SEO techniques. Some of them still work, but you need to learn a lot of new stuff because on average, organic traffic will drop between 16 to 64% negative and paid search traffic will drop between five to 30% negative. And that is a huge challenge. And the reason you should start with AEO now George Weiner: that you know. Is a window large enough to drive a metaphorical data bus through? And I think talk to your data doctor results may vary. You are absolutely right. We have been seeing this with our nonprofit clients, with our own traffic that yes, basically staying even is the new growth. Yeah. But I want to sort of talk about the secondary implications of an AI that has ripped and gripped [00:10:00] my website's content. Then added whatever, whatever other flavors of my brand and information out there, and is then advising somebody or talking about my brand. Can you maybe unwrap that a little bit more? What are the secondary impacts of frankly, uh, an AI answering what is the best international aid organization I should donate to? Yes. As you just said, you do Avinash Kaushik: exactly. No, no, no. This such a, such a wonderful question. It gets to the crux. What used to influence Google, by the way, Google also has an answer engine called Gemini. So I just, when I say Google, I'm referring to the current Google that most people use with four paid links and 10 SEO links. So when I say Google, I'm referring to that one. But Google also has an answer engine. I, I don't want anybody saying Google does is not getting into the answer engine business. It is. So Google is very much influenced by content George that you create. I call it one P content, [00:11:00] first party content. Your website, your mobile app, your YouTube channel, your Facebook page, your, your, your, your, and it sprinkles on some amount of third party content. Some websites might have reviews about you like Yelp, some websites might have PR releases about you light some third party content. Between search engine and engines. Answer Engines seem to overvalue third party content. My for one p content, my website, my mobile app, my YouTube channel. My, my, my, everything actually is going down in influence while on Google it's pretty high. So as here you do SEO, you're, you're good, good ranking traffic. But these LLMs are using many, many, many, literally tens of thousands more sources. To understand who you are, who you are as a nonprofit, and it's [00:12:00] using everybody's videos, everybody's Reddit posts, everybody's Facebook things, and tens of thousands of more people who write blogs and all kinds of stuff in order to understand who you are as a nonprofit, what services you offer, how good you are, where you're falling short, all those negative reviews or positive reviews, it's all creepy influence. Has gone through the roof, P has come down, which is why it has become very, very important for us to build a new content strategy to figure out how we can influence these LMS about who we are. Because the scary thing is at this early stage in answer engines, someone else is telling the LLMs who you are instead of you. A more, and that's, it feels a little scary. It feels as scary as a as as a brand. It feels very scary as I'm a chief strategy officer, human made machine. It feels scary for HMM. It feels scary for coach. [00:13:00] It's scary for everybody, uh, which is why you really urgently need to get a handle on your content strategy. George Weiner: Yeah, I mean, what you just described, if it doesn't give you like anxiety, just stop right now. Just replay what we just did. And that is the second order effects. And you know, one of my concerns, you mentioned it early on, is that sort of traditional SEO, we've been playing the 10 Blue Link game for so long, and I'm worried that. Because of the changes right now, roughly what 20% of a, uh, search is AI overview, that number's not gonna go down. You're mentioning third party stuff. All of Instagram back to 2020, just quietly got tossed into the soup of your AI brand footprint, as we call it. Talk to me about. There's a nonprofit listening to this right now, and then probably if they're smart, other organizations, what is coming in the next year? They're sitting down to write the same style of, you know, [00:14:00] ai, SEO, optimized content, right? They have their content calendar. If you could have like that, I'm sitting, you're sitting in the room with them. What are you telling that classic content strategy team right now that's about to embark on 2026? Avinash Kaushik: Yes. So actually I, I published this newsletter just last night, and this is like the, the fourth in my AEO series, uh, newsletter, talks about how to create your content portfolio strategy. Because in the past we were like, we've got a product pages, you know, the equivalent of our, our product pages. We've got some, some, uh, charitable stories on our website and uh, so on and so forth. And that's good. That's basic. You need to do the basics. The interesting thing is you need to do so much more both on first party. So for example, one of the first things to appreciate is LMS or answer engines are far more influenced by multimodal content. So what does that mean? Text plus [00:15:00] video plus audio. Video and audio were also helpful in Google. And remember when I say Google, I'm referring to the old linky linking Google, not Gemini. But now video has ton more influence. So if you're creating a content strategy for next year, you should say many. Actually, lemme do one at a time. Text. You have to figure out more types of things. Authoritative Q and as. Very educational deep content around your charity's efforts. Lots of text. Third. Any seasonality, trends and patterns that happen in your charity that make a difference? I support a school in, in Nepal and, and during the winter they have very different kind of needs than they do during the summer. And so I bumped into this because I was searching about something seasonality related. This particular school for Tibetan children popped up in Nepal, and it's that content they wrote around winter and winter struggles and coats and all this stuff. I'm like. [00:16:00] It popped up in the answer engine and I'm like, okay. I research a bit more. They have good stories about it, and I'm supporting them q and a. Very, very important. Testimonials. Very, very important interviews. Very, very important. Super, super duper important with both the givers and the recipients, supporters of your nonprofit, but also the recipient recipients of very few nonprofits actually interview the people who support them. George Weiner: Like, why not like donors or be like, Hey, why did you support us? What was the, were the two things that moved you from Aware to care? Avinash Kaushik: Like for, for the i I Support Emergency, which is a Italian nonprofit like Ms. Frontiers and I would go on their website and speak a fiercely about why I absolutely love the work they do. Content, yeah. So first is text, then video. You gotta figure out how to use video a lot more. And most nonprofits are not agile in being able to use video. And the third [00:17:00] thing that I think will be a little bit of a struggle is to figure out how to use audio. 'cause audio also plays a very influential role. So for as you are planning your uh, uh, content calendar for the next year. Have the word multimodal. I'm sorry, it's profoundly unsexy, but put multimodal at the top, underneath it, say text, then say video, then audio, and start to fill those holes in. And if those people need ideas and example of how to use audio, they should just call you George. You are the king of podcasting and you can absolutely give them better advice than I could around how nonprofits could use audio. But the one big thing you have to think about is multimodality for next year George Weiner: that you know, is incredibly powerful. Underlying that, there's this nuance that I really want to make sure that we understand, which is the fact that the type of content is uniquely different. It's not like there's a hunger organization listening right now. It's not 10 facts about hunger during the winter. [00:18:00] Uh, days of being able to be an information resource that would then bring people in and then bring them down your, you know, your path. It's game over. If not now, soon. Absolutely. So how you are creating things that AI can't create and that's why you, according to whom, is what I like to think about. Like, you're gonna say something, you're gonna write something according to whom? Is it the CEO? Is it the stakeholder? Is it the donor? And if you can put a attribution there, suddenly the AI can't just lift and shift it. It has to take that as a block and be like, no, it was attributed here. This is the organization. Is that about right? Or like first, first party data, right? Avinash Kaushik: I'll, I'll add one more, one more. Uh, I'll give a proper definition. So, the fir i I made 11 recommendations last night in the newsletter. The very first one is focus on creating AI resistant content. So what, what does that mean? AI resistant means, uh, any one of us from nonprofits could [00:19:00] open chat, GPT type in a few queries and chat. GD PT can write our next nonprofit newsletter. It could write the next page for our donation. It could create the damn page for our donation, right? Remember, AI can create way more content than you can, but if you can use AI to create content, 67 million other nonprofits are doing the same thing. So what you have to do is figure out how to build AI resistant content, and my definition is very simple. George, what is AI resistance? It's content of genuine novelty. So to tie back to your recommendation, your CEO of a nonprofit that you just recommended, the attribution to George. Your CEO has a unique voice, a unique experience. The AI hasn't learned what makes your CEO your frontline staff solving problems. You are a person who went and gave a speech at the United Nations on behalf of your nonprofit. Whatever you are [00:20:00] doing is very special, and what you have to figure out is how to get out of the AI slop. You have to get out of all the things that AI can automatically type. Figure out if your content meets this very simple, standard, genuine novelty and depth 'cause it's the one thing AI isn't good at. That's how you rank higher. And not only will will it, will it rank you, but to make another point you made, George, it's gonna just lift, blanc it out there and attribute credit to you. Boom. But if you're not genuine, novelty and depth. Thousand other nonprofits are using AI to generate text and video. Could George Weiner: you just, could you just quit whatever you're doing and start a school instead? I seriously can't say it enough that your point about AI slop is terrifying me because I see it. We've built an AI tool and the subtle lesson here is that think about how quickly this AI was able to output that newsletter. Generic old school blog post and if this tool can do it, which [00:21:00] by the way is built on your local data set, we have the rag, which doesn't pause for a second and realize if this AI can make it, some other AI is going to be able to reproduce it. So how are you bringing the human back into this? And it's a style of writing and a style of strategic thinking that please just start a school and like help every single college kid leaving that just GPT their way through a degree. Didn't freaking get, Avinash Kaushik: so it's very, very important to make sure. Content is of genuine novelty and depth because it cannot be replicated by the ai. And by the way, this, by the way, George, it sounds really high, but honestly to, to use your point, if you're a CEO of a nonprofit, you are in it for something that speaks to you. You're in it. Because ai, I mean nonprofit is not your path to becoming the next Bill Gates, you're doing it because you just have this hair. Whoa, spoiler alert. No, I'm sorry. [00:22:00] Maybe, maybe that is. I, I didn't, I didn't mean any negative emotion there, but No, I love it. It's all, it's like a, it's like a sense of passion you are bringing. There's something that speaks to you. Just put that on paper, put that on video, put that on audio, because that is what makes you unique. And the collection of those stories of genuine depth and novelty will make your nonprofit unique and stand out when people are looking for answers. George Weiner: So I have to point to the next elephant in the room here, which is measurement. Yes. Yes. Right now, somebody is talking about human made machine. Someone's talking about whole whale. Someone's talking about your nonprofit having a discussion in an answer engine somewhere. Yes. And I have no idea. How do I go about understanding measurement in this new game? Avinash Kaushik: I have. I have two recommendations. For nonprofits, I would recommend a tool called Tracker ai, TRA, KKR [00:23:00] ai, and it has a free version, that's why I'm recommending it. Some of the many of these tools are paid tools, but with Tracker, do ai. It allows you to identify your website, URL, et cetera, et cetera, and it'll give you some really wonderful and fantastic, helpful report It. Tracker helps you understand prompt tracking, which is what are other people writing about you when they're seeking? You? Think of this, George, as your old webmaster tools. What keywords are people using to search? Except you can get the prompts that people are using to get a more robust understanding. It also monitors your brand's visibility. How often are you showing up and how often is your competitor showing up, et cetera, et cetera. And then he does that across multiple search engines. So you can say, oh, I'm actually pretty strong in OpenAI for some reason, and I'm not that strong in Gemini. Or, you know what, I have like the highest rating in cloud, but I don't have it in OpenAI. And this begins to help you understand where your current content strategy is working and where it is not [00:24:00] working. So that's your brand visibility. And the third thing that you get from Tracker is active sentiment tracking. This is the scary part because remember, you and I were both worried about what other people saying about us. So this, this are very helpful that we can go out and see what it is. What is the sentiment around our nonprofit that is coming across in, um, in these lms? So Tracker ai, it have a free and a paid version. So I would, I would recommend using it for these three purposes. If, if you have funding to invest in a tool. Then there's a tool called Ever Tool, E-V-E-R-T-U-N-E Ever. Tune is a paid tool. It's extremely sophisticated and robust, and they do brand monitoring, site audit, content strategy, consumer preference report, ai, brand index, just the. Step and breadth of metrics that they provide is quite extensive, but, but it is a paid tool. It does cost money. It's not actually crazy expensive, but uh, I know I have worked with them before, so full disclosure [00:25:00] and having evaluated lots of different tools, I have sort of settled on those two. If it's a enterprise type client I'm working with, then I'll use Evert Tune if I am working with a nonprofit or some of my personal stuff. I'll use Tracker AI because it's good enough for a person that is, uh, smaller in size and revenue, et cetera. So those two tools, so we have new metrics coming, uh, from these tools. They help us understand the kind of things we use webmaster tools for in the past. Then your other thing you will want to track very, very closely is using Google Analytics or some other tool on your website. You are able to currently track your, uh, organic traffic and if you're taking advantage of paid ads, uh, through a grant program on Google, which, uh, provides free paid search credits to nonprofits. Then you're tracking your page search traffic to continue to track that track trends, patterns over time. But now you will begin to see in your referrals report, in your referrals report, you're gonna begin to seeing open [00:26:00] ai. You're gonna begin to see these new answer engines. And while you don't know the keywords that are sending this traffic and so on and so forth, it is important to keep track of the traffic because of two important reasons. One, one, you want to know how to highly prioritize. AEO. That's one reason. But the other reason I found George is syn is so freaking hard to rank in an answer engine. When people do come to my websites from Answer engine, the businesses I work with that is very high intent person, they tend to be very, very valuable because they gave the answer engine a very complex question to answer the answers. Engine said you. The right answer for it. So when I show up, I'm ready to buy, I'm ready to donate. I'm ready to do the action that I was looking for. So the percent of people who are coming from answer engines to your nonprofit carry significantly higher intention, and coming from Google, who also carry [00:27:00] intent. But this man, you stood out in an answer engine, you're a gift from God. Person coming thinks you're very important and is likely to engage in some sort of business with you. So I, even if it's like a hundred people, I care a lot about those a hundred people, even if it's not 10,000 at the moment. Does that make sense George? George Weiner: It does, and I think, I'm glad you pointed to, you know, the, the good old Google Analytics. I'm like, it has to be a way, and I, I think. I gave maximum effort to this problem inside of Google Analytics, and I'm still frustrated that search console is not showing me, and it's just blending it all together into one big soup. But. I want you to poke a hole in this thinking or say yes or no. You can create an AI channel, an AEO channel cluster together, and we have a guide on that cluster together. All of those types of referral traffic, as you mentioned, right from there. I actually know thanks to CloudFlare, the ratios of the amount of scrapes versus the actual clicks sent [00:28:00] for roughly 20, 30% of. Traffic globally. So is it fair to say I could assume like a 2% clickthrough or a 1% clickthrough, or even worse in some cases based on that referral and then reverse engineer, basically divide those clicks by the clickthrough rate and essentially get a rough share of voice metric on that platform? Yeah. Avinash Kaushik: So, so for, um, kind of, kind of at the moment, the problem is that unlike Google giving us some decent amount of data through webmaster tools. None of these LLMs are giving us any data. As a business owner, none of them are giving us any data. So we're relying on third parties like Tracker. We're relying on third parties like Evert Tune. You understand? How often are we showing up so we could get a damn click through, right? Right. We don't quite have that for now. So the AI Brand Index in Evert Tune comes the closest. Giving you some information we could use in the, so your thinking is absolutely right. Your recommendation is ly, right? Even if you can just get the number of clicks, even if you're tracking them very [00:29:00] carefully, it's very important. Please do exactly what you said. Make the channel, it's really important. But don't, don't read too much into the click-through rate bits, because we're missing the. We're missing a very important piece of information. Now remember when Google first came out, we didn't have tons of data. Um, and that's okay. These LLMs Pro probably will realize over time if they get into the advertising business that it's nice to give data out to other people, and so we might get more data. Until then, we are relying on these third parties that are hacking these tools to find us some data. So we can use it to understand, uh, some of the things we readily understand about keywords and things today related to Google. So we, we sadly don't have as much visibility today as we would like to have. George Weiner: Yeah. We really don't. Alright. I have, have a segment that I just invented. Just for you called Avanade's War Corner. And in Avanade's War Corner, I noticed that you go to war on various concepts, which I love because it brings energy and attention to [00:30:00] frankly data and finding answers in there. So if you'll humor me in our war corner, I wanna to go through some, some classic, classic avan. Um, all right, so can you talk to me a little bit about vanity metrics, because I think they are in play. Every day. Avinash Kaushik: Absolutely. No, no, no. Across the board, I think in whatever we do. So, so actually I'll, I'll, I'll do three. You know, so there's vanity metrics, activity metrics and outcome metrics. So basically everything goes into these three buckets essentially. So vanity metrics are, are the ones that are very easy to find, but them moving up and down has nothing to do with the number of donations you're gonna get as a nonprofit. They're just there to ease our ego. So, for example. Let's say we are a nonprofit and we run some display ads, so measure the number of impressions that were delivered for our display ad. That's a vanity metric. It doesn't tell you anything. You could have billions of impressions. You could have 10 impressions, doesn't matter, but it is easily [00:31:00] available. The count is easily available, so we report it. Now, what matters? What matters are, did anybody engage with the ad? What were the percent of people who hovered on the ad? What were the number of people who clicked on the ad activity metrics? Activity metrics are a little more useful than vanity metrics, but what does it matter for you as a non nonprofit? The number of donations you received in the last 24 hours. That's an outcome metric. Vanity activity outcome. Focus on activity to diagnose how well our campaigns or efforts are doing in marketing. Focus on outcomes to understand if we're gonna stay in business or not. Sorry, dramatic. The vanity metrics. Chasing is just like good for ego. Number of likes is a very famous one. The number of followers on a social paia, a very famous one. Number of emails sent is another favorite one. There's like a whole host of vanity metrics that are very easy to get. I cannot emphasize this enough, but when you unpack and or do meta-analysis of [00:32:00] relationship between vanity metrics and outcomes, there's a relationship between them. So we always advise people that. Start by looking at activity metrics to help you understand the user's behavior, and then move to understanding outcome metrics because they are the reason you'll thrive. You will get more donations or you will figure out what are the things that drive more donations. Otherwise, what you end up doing is saying. If I post provocative stuff on Facebook, I get more likes. Is that what you really wanna be doing? But if your nonprofit says, get me more likes, pretty soon, there's like a naked person on Facebook that gets a lot of likes, but it's corrupting. Yeah. So I would go with cute George Weiner: cat, I would say, you know, you, you get the generic cute cat. But yeah, same idea. The Internet's built on cats Avinash Kaushik: and yes, so, so that's why I, I actively recommend people stay away from vanity metrics. George Weiner: Yeah. Next up in War Corner, the last click [00:33:00] fallacy, right? The overweighting of this last moment of purchase, or as you'd maybe say in the do column of the See, think, do care. Avinash Kaushik: Yes. George Weiner: Yes. Avinash Kaushik: So when the, when the, when we all started to get Google Analytics, we got Adobe Analytics web trends, remember them, we all wanted to know like what drove the conversion. Mm-hmm. I got this donation for a hundred dollars. I got a donation for a hundred thousand dollars. What drove the conversion. And so what lo logically people would just say is, oh, where did this person come from? And I say, oh, the person came from Google. Google drove this conversion. Yeah, his last click analysis just before the conversion. Where did the person come from? Let's give them credit. But the reality is it turns out that if you look at consumer behavior, you look at days to donation, visits to donation. Those are two metrics available in Google. It turns out that people visit multiple times before [00:34:00] they make a donation. They may have come through email, their interest might have been triggered through your email. Then they suddenly remembered, oh yeah, yeah, I wanted to go to the nonprofit and donate something. This is Google, you. And then Google helps them find you and they come through. Now, who do you give credit Email or the Google, right? And what if you came 5, 7, 8, 10 times? So the last click fallacy is that it doesn't allow you to see the full consumer journey. It gives credit to whoever was the last person who sent you this, who introduced this person to your website. And so very soon we move to looking at what we call MTI, Multi-Touch Attribution, which is a free solution built into Google. So you just go to your multichannel funnel reports and it will help you understand that. One, uh, 150 people came from email. Then they came from Google. Then there was a gap of nine days, and they came back from Facebook and then they [00:35:00] converted. And what is happening is you're beginning to understand the consumer journey. If you understand the consumer journey better, we can come with better marketing. Otherwise, you would've said, oh, close shop. We don't need as many marketing people. We'll just buy ads on Google. We'll just do SEO. We're done. Oh, now you realize there's a more complex behavior happening in the consumer. They need to solve for email. You solve for Google, you need to solve Facebook. In my hypothetical example, so I, I'm very actively recommend people look at the built-in free MTA reports inside the Google nalytics. Understand the path flow that is happening to drive donations and then undertake activities that are showing up more often in the path, and do fewer of those things that are showing up less in the path. George Weiner: Bring these up because they have been waiting on my mind in the land of AEO. And by the way, we're not done with war. The war corner segment. There's more war there's, but there's more, more than time. But with both of these metrics where AEO, if I'm putting these glasses back on, comes [00:36:00] into play, is. Look, we're saying goodbye to frankly, what was probably somewhat of a vanity metric with regard to organic traffic coming in on that 10 facts about cube cats. You know, like, was that really how we were like hanging our hat at night, being like. Job done. I think there's very much that in play. And then I'm a little concerned that we just told everyone to go create an AEO channel on their Google Analytics and they're gonna come in here. Avinash told me that those people are buyers. They're immediately gonna come and buy, and why aren't they converting? What is going on here? Can you actually maybe couch that last click with the AI channel inbound? Like should I expect that to be like 10 x the amount of conversions? Avinash Kaushik: All we can say is it's, it's going to be people with high intention. And so with the businesses that I'm working with, what we are finding is that the conversion rates are higher. Mm. This game is too early to establish any kind of sense of if anybody has standards for AEO, they're smoking crack. Like the [00:37:00] game is simply too early. So what we I'm noticing is that in some cases, if the average conversion rate is two point half percent, the AEO traffic is converting at three, three point half. In two or three cases, it's converting at six, seven and a half. But there is not enough stability in the data. All of this is new. There's not enough stability in the data to say, Hey, definitely you can expect it to be double or 10% more or 50% more. We, we have no idea this early stage of the game, but, but George, if we were doing this again in a year, year and a half, I think we'll have a lot more data and we'll be able to come up with some kind of standards for, for now, what's important to understand is, first thing is you're not gonna rank in an answer engine. You just won't. If you do rank in an answer engine, you fought really hard for it. The person decided, oh my God, I really like this. Just just think of the user behavior and say, this person is really high intent because somehow [00:38:00] you showed up and somehow they found you and came to you. Chances are they're caring. Very high intent. George Weiner: Yeah. They just left a conversation with a super intelligent like entity to come to your freaking 2001 website, HTML CSS rendered silliness. Avinash Kaushik: Whatever it is, it could be the iffiest thing in the world, but they, they found me and they came to you and they decided that in the answer engine, they like you as the answer the most. And, and it took that to get there. And so all, all, all is I'm finding in the data is that they carry higher intent and that that higher intent converts into higher conversion rates, higher donations, as to is it gonna be five 10 x higher? It's unclear at the moment, but remember, the other reason you should care about it is. Every single day. As more people move away from Google search engines to answer engines, you're losing a ton of traffic. If somebody new showing up, treat them with, respect them with love. Treat them with [00:39:00] care because they're very precious. Just lost a hundred. Check the landing George Weiner: pages. 'cause you may be surprised where your front door is when complexity is bringing them to you, and it's not where you spent all of your design effort on the homepage. Spoiler. That's exactly Avinash Kaushik: right. No. Exactly. In fact, uh, the doping deeper into your websites is becoming even more prevalent with answer engines. Mm-hmm. Um, uh, than it used to be with search engines. The search always tried to get you the, the top things. There's still a lot of diversity. Your homepage likely is still only 30% of your traffic. Everybody else is landing on other homepage or as you call them, landing pages. So it's really, really important to look beyond your homepage. I mean, it was true yesterday. It's even truer today. George Weiner: Yeah, my hunch and what I'm starting to see in our data is that it is also much higher on the assisted conversion like it is. Yes. Yes, it is. Like if you have come to us from there, we are going to be seeing you again. That's right. That's right. More likely than others. It over indexes consistently for us there. Avinash Kaushik: [00:40:00] Yes. Again, it ties back to the person has higher intent, so if they didn't convert in that lab first session, their higher intent is gonna bring them back to you. So you are absolutely right about the data that you're seeing. George Weiner: Um, alright. War corner, the 10 90 rule. Can you unpack this and then maybe apply it to somebody who thinks that their like AI strategy is done? 'cause they spend $20 or $200 a month on some tool and then like, call it a day. 'cause they did ai. Avinash Kaushik: Yes, yes. No, it's, it's good. I, I developed it in context of analytics. When I was at my, uh, job at Intuit, I used to, I was at Intuit, senior director for research and analytics. And one of the things I found is people would consistently spend lots of money on tools in that time, web analytics tools, research tools, et cetera. And, uh, so they're spending a contract of a few hundred thousand dollars or hundreds of thousands of dollars, and then they give it to a fresh graduate to find insights. [00:41:00] I was like, wait, wait, wait. So you took this $300,000 thing and gave it to somebody. You're paying $45,000 a year. Who is young in their career, young in their career, and expecting them to make you tons of money using this tool? It's not the tool, it's the human. And so that's why I developed the the 10 90 rule, which is that if you have a, if you have a hundred dollars to invest in making smarter decisions, invest $10 in the tool, $90 in the human. We all have access to so much data, so much complexity. The world is changing so fast that it is the human that is going to figure out how to make sense of these insights rather than the tool magically spewing and understanding your business enough to tell you exactly what to do. So that, that's sort of where the 10 90 rule came from. Now, sort of we are in this, in this, um, this is very good for nonprofits by the way. So we're in this era. Where On the 90 side? No. So the 10, look, don't spend insane money on tools that is just silly. So don't do that. Now the 90, let's talk about the [00:42:00] 90. Up until two years ago, I had to spell all of the 90 on what I now call organic humans. You George Weiner: glasses wearing humans, huh? Avinash Kaushik: The development of LLM means that every single nonprofit in the world has access to roughly a third year bachelor's degree student. Like a really smart intern. For free. For free. In fact, in some instances, for some nonprofits, let's say I I just reading about this nonprofit that is cleaning up plastics in the ocean for this particular nonprofit, they have access to a p HT level environmentalist using the latest Chad GP PT 4.5, like PhD level. So the little caveat I'm beginning to put in the 10 90 rule is on the 90. You give the 90 to the human and for free. Get the human, a very smart Bachelor's student by using LLMs in some instances. Get [00:43:00] for free a very smart TH using the LLMs. So the LLMs have now to be incorporated into your research, into your analysis, into building a next dashboard, into building a next website, into building your next mobile game into whatever the hell you're doing for free. You can get that so you have your organic human. Less the synthetic human for free. Both of those are in the 90 and, and for nonprofit, so, so in my work at at Coach and Kate Spade. I have access now to a couple of interns who do free work for me, well for 20 minor $20 a month because I have to pay for the plus version of G bt. So the intern costs $20 a month, but I have access to this syn synthetic human who can do a whole lot of work for me for $20 a month in my case, but it could also do it for free for you. Don't forget synthetic humans. You no longer have to rely only on the organic humans to do the 90 part. You would be stunned. Upload [00:44:00] your latest, actually take last year's worth of donations, where they came from and all this data from you. Have a spreadsheet lying around. Dump it into chat. GPT, I'll ask it to analyze it. Help you find where most donations came from, and visualize trends to present to board of directors. It will blow your mind how good it is at do it with Gemini. I'm not biased, I'm just seeing chat. GPD 'cause everybody knows it so much Better try it with mistrial a, a small LLM from France. So I, I wanna emphasize that what has changed over the last year is the ability for us to compliment our organic humans with these synthetic entities. Sometimes I say synthetic humans, but you get the point. George Weiner: Yeah. I think, you know, definitely dump that spreadsheet in. Pull out the PII real quick, just, you know, make me feel better as, you know, the, the person who's gonna be promoting this to everybody, but also, you know, sort of. With that. I want to make it clear too, that like actually inside of Gemini, like Google for nonprofits has opened up access to Gemini for free is not a per user, per whatever. You have that [00:45:00] you have notebook, LLM, and these. Are sitting in their backyards for free every day and it's like a user to lose it. 'cause you have a certain amount of intelligence tokens a day. Can you, I just like wanna climb like the tallest tree out here and just start yelling from a high building about this. Make the case of why a nonprofit should be leveraging this free like PhD student that is sitting with their hands underneath their butts, doing nothing for them right now. Avinash Kaushik: No, it is such a shame. By the way, I cannot add to your recommendation in using your Gemini Pro account if it's free, on top of, uh, all the benefits you can get. Gemini Pro also comes with restrictions around their ability to use your data. They won't, uh, their ability to put your data anywhere. Gemini free versus Gemini Pro is a very protected environment. Enterprise version. So more, more security, more privacy, et cetera. That's a great benefit. And by the way, as you said, George, they can get it for free. So, um, the, the, the, the posture you should adopt is what big companies are doing, [00:46:00] which is anytime there is a job to be done, the first question you, you should ask is, can I make the, can an AI do the job? You don't say, oh, let me send it to George. Let me email Simon, let me email Sarah. No, no, no. The first thing that should hit your head is. I do the job because most of the time for, again, remember, third year bachelor's degree, student type, type experience and intelligence, um, AI can do it better than any human. So your instincts to be, let me outsource that kind of work so I can free up George's cycles for the harder problems that the AI cannot solve. And by the way, you can do many things. For example, you got a grant and now Meta allows you to run X number of ads for free. Your first thing, single it. What kind of ad should I create? Go type in your nonprofit, tell it the kind of things you're doing. Tell it. Tell it the donations you want, tell it the size, donation, want. Let it create the first 10 ads for you for free. And then you pick the one you like. And even if you have an internal [00:47:00] designer who makes ads, they'll start with ideas rather than from scratch. It's just one small example. Or you wanna figure out. You know, my email program is stuck. I'm not getting yield rates for donations. The thing I want click the button that called that is called deep research or thinking in the LL. Click one of those two buttons and then say, I'm really struggling. I'm at wits end. I've tried all these things. Write all the detail. Write all the detail about what you've tried and now working. Can you please give me three new ideas that have worked for nonprofits who are working in water conservation? Hmm. This would've taken a human like a few days to do. You'll have an answer in under 90 seconds. I just give two simple use cases where we can use these synthetic entities to send us, do the work for us. So the default posture in nonprofits should be, look, we're resource scrapped anyway. Why not use a free bachelor's degree student, or in some case a free PhD student to do the job, or at least get us started on a job. So just spending 10 [00:48:00] hours on it. We only spend the last two hours. The entity entity does the first date, and that is super attractive. I use it every single day in, in one of my browsers. I have three traps open permanently. I've got Claude, I've got Mistrial, I've got Charge GPT. They are doing jobs for me all day long. Like all day long. They're working for me. $20 each. George Weiner: Yeah, it's an, it, it, it's truly, it's an embarrassment of riches, but also getting back to the, uh, the 10 90 is, it's still sitting there. If you haven't brought that capacity building to the person on how to prompt how to play that game of linguistic tennis with these tools, right. They're still just a hammer on a. Avinash Kaushik: That's exactly right. That's exactly right. Or, or in your case, you, you have access to Gemini for nonprofits. It's a fantastic tool. It's like a really nice card that could take you different places you insist on cycling everywhere. It's, it's okay cycle once in a while for health reasons. Otherwise, just take the car, it's free. George Weiner: Ha, you've [00:49:00] been so generous with your time. Uh, I do have one more quick war. If you, if you have, have a minute, uh, your war on funnels, and maybe this is not. Fully fair. And I am like, I hear you yelling at me every time I'm showing our marketing funnel. And I'm like, yeah, but I also have have a circle over here. Can you, can you unpack your war on funnels and maybe bring us through, see, think, do, care and in the land of ai? Avinash Kaushik: Yeah. Okay. So the marketing funnel is very old. It's been around for a very long time, and once I, I sort of started working at Google, access to lots more consumer research, lots more consumer behavior. Like 20 years ago, I began to understand that there's no such thing as funnel. So what does the funnel say? The funnel says there's a group of people running around the world, they're not aware of your brand. Find them, scream at them, spray and pray advertising at them, make them aware, and then somehow magically find the exact same people again and shut them down the fricking funnel and make them consider your product.[00:50:00] And now that they're considering, find them again, exactly the same people, and then shove them one more time. Move their purchase index and then drag them to your website. The thing is this linearity that there's no evidence in the universe that this linearity exists. For example, uh, I'm going on a, I like long bike rides, um, and I just got thirsty. I picked up the first brand. I could see a water. No awareness, no consideration, no purchase in debt. I just need water. A lot of people will buy your brand because you happen to be the cheapest. I don't give a crap about anything else, right? So, um, uh, uh, the other thing to understand is, uh, one of the brands I adore and have lots of is the brand. Patagonia. I love Patagonia. I, I don't use the word love for I think any other brand. I love Patagonia, right? For Patagonia. I'm always in the awareness stage because I always want these incredible stories that brand ambassadors tell about how they're helping the environment. [00:51:00] I have more Patagonia products than I should have. I'm already customer. I'm always open to new considerations of Patagonia products, new innovations they're bringing, and then once in a while, I'm always in need to buy a Patagonia product. I'm evaluating them. So this idea that the human is in one of these stages and your job is to shove them down, the funnel is just fatally flawed, no evidence for it. Instead, what you want to do is what is Ash's intent at the moment? He would like environmental stories about how we're improving planet earth. Patagonia will say, I wanna make him aware of my environmental stories, but if they only thought of marketing and selling, they wouldn't put me in the awareness because I'm already a customer who buys lots of stuff from already, right? Or sometimes I'm like, oh, I'm, I'm heading over to London next week. Um, I need a thing, jacket. So yeah, consideration show up even though I'm your customer. So this seating do care is a framework that [00:52:00] says, rather than shoving people down things that don't exist and wasting your money, your marketing should be able to discern any human's intent and then be able to respond with a piece of content. Sometimes that piece of content in an is an ad. Sometimes it's a webpage, sometimes it's an email. Sometimes it's a video. Sometimes it's a podcast. This idea of understanding intent is the bedrock on which seat do care is built about, and it creates fully customer-centric marketing. It is harder to do because intent is harder to infer, but if you wanna build a competitive advantage for yourself. Intent is the magic. George Weiner: Well, I think that's a, a great point to, to end on. And again, so generous with, uh, you know, all the work you do and also supporting nonprofits in the many ways that you do. And I'm, uh, always, always watching and seeing what I'm missing when, um, when a new, uh, AKA's Razor and Newsletter come out. So any final sign off [00:53:00] here on how do people find you? How do people help you? Let's hear it. Avinash Kaushik: You can just Google or answer Engine Me. It's, I'm not hard. I hard to find, but if you're a nonprofit, you can sign up for my newsletter, TMAI marketing analytics newsletter. Um, there's a free one and a paid one, so you can just sign up for the free one. It's a newsletter that comes out every five weeks. It's completely free, no strings or anything. And that way I'll be happy to share my stories around better marketing and analytics using the free newsletter for you so you can sign up for that. George Weiner: Brilliant. Well, thank you so much, Avan. And maybe, maybe we'll have to take you up on that offer to talk sometime next year and see, uh, if maybe we're, we're all just sort of, uh, hanging out with synthetic humans nonstop. Thank you so much. It was fun, George. [00:54:00]

Send us a textJoin hosts Alex Sarlin and guest host Claire Zau of GSV Ventures as they unpack a huge week for AI in education, major edtech mergers, and new funding opportunities.✨ Episode Highlights:[00:00:00] Claire Zau on AI tutor memory, personalization, and data contamination risks[00:01:58] Google Guided Learning Mode vs OpenAI Study Mode – Socratic AI tools compared[00:14:07] Google Classroom integration and the personalization edge from LMS data[00:15:16] Instructure and OpenAI partnership as a counter to Google's advantages[00:25:20] GSV Summit and BETT merge to create the world's largest edtech events network[00:27:35] Acquisition roundup: Curriculum Associates, Top Hat, Alpha School, Torch[00:31:44] VR and AI content creation with Praxis Labs, Torch, and Google Genie 3Plus, special guests:[00:34:04] Derwin Sisnett, Entrepreneur-in-Residence at Cambiar Education and CEO of Adaptive Commons on Cambiar Education's Thrive Big Ideas Challenge[00:54:39] Dr. Alan Bekker, Co-Founder and CEO of eSelf AI on scaling AI English tutors in Israel and building guardrails[01:15:22] Andrea Pasinetti, Co-Founder and CEO of Kira on Kira Learning's approach to AI-powered STEM education

According to research from McKinsey, companies that invest in comprehensive training programs see 21% higher productivity and 22% higher profitability. So how can you build effective training programs that drive measurable business impact at your organization? Riley Rogers: Hi, and welcome to the Win-Win podcast. I’m your host, Riley Rogers. Join us as we dive into changing trends in the workplace and how to navigate them successfully. Here to discuss this topic are Jonathan Biebesheimer and Andy Knight, sales Enablement Managers at ServiceTrade. Thank you both for joining us. As we’re getting started, I’d love if we could just start by talking a little bit about who you are, what your background is, and what your role is at ServiceTrade. So Jonathan, if we wanna start with you.  Jonathan Biebesheimer: Yeah, sure. So thanks for having us. Here. So I’ve been in business for a little over 30 years now. Started my career owning and running technology startups, then switched over to a gig at Lexus Nexus where I was on the sales organization. I was a seller quota caring seller for a number of years, and then shifted over to sales enablement and then that led me to joining ServiceTrade about four years ago. So I’m currently a sales enablement manager, along with my colleague Andy.  RR: Amazing. Andy, I’ll pass it off to you. Andy Knight : Yeah, thank you so much Riley. Super excited to be here. I’ve been in sales in a variety of roles for about 15 years, give or take. I’ve been in enablement for about five of those years, made the shift after finding really just a lot of personal and professional fulfillment from helping people do their job better. I’m also part of the enablement team here at ServiceTrade. I’ve been here only since April of this year, so a little newer, but. A lot has happened in that time.  RR: Wonderful. Well thank you for those overviews. I think we’ve got a lot to dig into, and I know we have quite a lot to talk about today. So, Jonathan, question that I’ll start with you. Over the past four years at ServiceTrade, I know that you’ve focused on enabling your sales teams to succeed, as we all are trying to do. I’d love to know how you’ve seen the enablement function at Servicer evolve in that time, especially as AI is becoming much more prevalent in GTM workflows. JB: Yeah, so when I started the company was about half the size it was today and. One of the things that attracted me about ServiceTrade when I started interviewing was they, I could tell they had a very enablement culture. Right. They understood they were doing a lot of training, they were doing a lot of coaching. They understood the importance of supporting the sales organization, but they really had no structure or dedicated resources. Right? And so that’s what I was brought on. To help with. I had built a program in prior job, so it was kind of a rinse and repeat to some. I enjoyed it so much. Lemme do it again. And so, you know, it’s been kind of a classic, slowly over time building our program, what we’re able to deliver to the revenue organization, what things we’re involved in, what things we consult on. So it’s been kind of a slow, steady progress. I mean, we’ve obviously focused on the highest impact things. Another thing, you know, and in our team of two, I was a team of one for a while. So as a small team, I think one of the things you have to think about is just capacity. Like what do you do? How much do you do? We’ve always had kind of a good, better, best approach. You know, we always try to deliver high quality work, but we’ve got 10 things we’ve gotta do. You know, can we what? What can we deliver in those 10 areas knowing that when we have time, we’ll go back and, you know, kind of make ’em better. AI is interesting. I think it’s helped in that regard. You know, it’s helped us be able to accelerate certain things. So what I would, you know, call a quote unquote good deliverable AI can sometimes make that a good and a half or better, right? Just because of its nature. It’s also interesting, you know, I’m sure this is not unlike a lot of companies has. Definitely, I mean, it’s going so fast, but it feels like in the past few months, especially. It’s really shifted from just being kind of this fad to more of an expectation right? Across all departments, including ours. And so one of the things that Andy and I find ourselves asking ourselves a lot is we look at new projects or we talk about getting, you know, going from good to better to best thing is, you know, how can we use AI to help us there with those things? I mean, it’s fascinating where AI is gonna go. Who knows? But it’s definitely playing a larger role in, in the things that we do in a voting role. RR: Yeah, it’s definitely a big question mark, but I think, you know, technology is always one of those things that you need to work with and learn to work with, and I know that’s kind of one of the evolutions actually, that you’ve seen at ServiceTrade, which is that you played a pretty key role in the decision to invest in an enablement tool. I’d love to know maybe why you thought that technology was kind of necessary to your work, and then maybe how as you were evaluating solutions in the market, you eventually made that solution to choose Highspot. JB: So when I came in, as I said, there was really not a program per se. And so one of the things I was asked to do was just kind of observe for the, my first two weeks, kind of, you know, see what the revenue organization was doing, see what sellers were doing, see what the gaps were. It became, I, I know it was probably day three. I’m like, oh my God, this content is just, it’s a nightmare. I mean, it’s a classic. Situation where content was in like 17 different places floating around in Slack. Nothing was governed. Branding was, you know, so I kind of jotted down on my, you know, high priority list. You know, we need a content management system. So two other things I noticed. One was that, you know, when I joined the company, they were at kind of an interesting shift. They were kind of in that stage where they were from being a startup to a scale up. Right. And so there was a lot of institutional knowledge, things that were in people’s heads. And so when I came on board, the um, the volume of, of conversation in Slack just blew me away. I’m like, what are all these people talking about? And when you started to dig into it, you were realizing that sellers were asking, you know, more tenured sellers, everything about the business. And so it became very clear that that wasn’t gonna scale. And so again, a system, you know, ultimately at the, a Highspot, it was a very, I don’t wanna say easy, but it was a, a very impactful, you know, business case for me to say, look, if you guys wanna scale, you need to get this knowledge outta people’s heads. We can’t have sellers living in Slack. They need to have a place to go. The other thing that was interesting is that, you know, again, I deployed these systems in prior roles. They were enabled, but they didn’t really understand the capabilities of what enable enablement technologies could do. Right. And so when I came in, they. I don’t wanna say they were antiquated, but they, they were not as progressive as they could be from a technology perspective. And they weren’t. Even, some of ’em, we weren’t even aware of some of the other capabilities Highspot had to offer, you know, pitching for example, you know, as new things have have come out, like remix, you know, those types of concepts to me, I was like, oh, it’s. That’s table stakes and they didn’t have it. Right? So the business case for me was, again, I won’t say it was easy, but it was very well supported, creating a foundation to get, you know, content under control. Get that institutional knowledge documented, and give their sellers a leg up on competition. Right? You know, other competitors I knew they didn’t have, you know, a system like a Highspot. So if we could implement Highspot, we could not only get information better under control, but we can give our sellers, you know, more modern tools to sell against our competition. RR: Yeah, that all makes sense. I’m really excited to kind of dig into how that vision is going so far. I know we talked a little bit about content, so I’d like to switch gears a little bit and touch on training. To your point of Highspot did a lot more than maybe some of the other tools in the market. Andy, I’d love to know from your perspective, because you have quite an extensive background in sales training, as you mentioned a little bit, if you could. Walk us through some of the core components of your strategy for sales training, and then maybe, if at all, if you’re using AI in there, I’d love to know. AK: Yeah, definitely. We are, we’re using AI in, in really every facet of enablement at this point in terms of kind of the core components of, you know, sales training here at ServiceTrade and, and how we like to run things. I’m a big framework guy. I love a model. I love a framework. I love an acronym, right? So there’s a framework called addie. Those individual letters stand for analyze, design, develop, implement, and evaluate. That’s really at the core of our sales training here. Whenever we get a request for, you know, whether it’s a product launch or a new competitor Intel that we’re surfacing, anything along those lines. Our first step is gonna be analyzing the problem and understanding. To Jonathan’s point, what do we currently have that’s available in Highspot? What are our cross-functional partners currently saying? How can we implement a lot of the content that we already have to fold into a live training where we’re doing things like. Lectures. We’re doing things like role plays. We’re doing things like take home exercises. All of that facilitated through Highspot, so that’s a big piece of it. I have a personal framework as well. I call it my three Cs rule. Every training that we develop in design is gonna make our sellers more comfortable, more capable, and more confident, and the ways that we go about and really utilize those things and to, to Jonathan’s point, AI just makes it all so much easier. We can take. Compilations of conversations, of real conversations that our sellers are having, create scenarios using AI that are similar but not the exact same scenarios to kind of play off of. We’re able to use, you know, Highspots coaching and training capabilities to generate rubrics to say how someone should respond to an objection, how someone should position a capability to give a, a seller real time and immediate feedback on how they are responding to that. So it’s some really powerful stuff. RR: Yeah, I think we’re well on the same page. I’m also a fan of frameworks. I’m also a fan of alliteration, so I love the three Cs, the comfortable, capable, confident. That’s wonderful. Thinking about that strategy, I’d love to know how your mapping your approach to Highspot, especially knowing that you’ve recently migrated to your point, learning and coaching into the platform. So I’d like to hear from both of you how that has been going and maybe how it’s better then or different from what you’ve done in the past. JB: Yeah, I think we can tag team this. I’ll give a little bit of the history. I mean, when I came on board, they did not have a, any learning management system at all. They did have a, a master spreadsheet that was, I don’t know, like 400 rows long. It was very tactical. It was to some degree, there was almost no method of madness. It took me, there’s kind of weeks to understand what it was. It was very tactical and you know, ultimately there was. No way to track it, right? There was a wave where they were hiring dozens of people and just blind. So one of the things I did just kind of conceptually, even before we got some technology into place, was to try to reverse engineer it, right? Try to understand what the sales leaders were working towards in terms of outcomes or moments, you know, that the sellers needed to be prepared for. And that took, uh, quite a while. It’s kind of a classic thing before you introduced technology to just kind of get a step back and just wire frame this thing. Just that alone took a while and kind of culturally making that shift to get sales leaders to, to start thinking about, okay, well yeah, you could teach ’em that in week one, but you know, they’re, they’re not gonna be on a, that kind of call until week seven. So do, do we really need to prioritize it? So that was a lot of, you know, work. We did start as quietly, we did start with a different LMS at, at the beginning just because of our needs at the time and, and where the LMS was. But I say this with all honesty. I mean, even though we made that decision at that point, I made it very clear to my leader. That every time we came up renewal that I wanna reevaluate, I want training and content to be in the same platform. The reality is that, you know, the two systems kind of worked together, but they really didn’t. It was disjointed. It was a lot of cumbersome work. We didn’t have a lot of good visibility. Timing was perfect. ’cause this is where Andy came in. We finally made the decision, got buy-in to make the transition over to Highspot, and sure enough, I talked to Annie, he is like, oh, guy, I, I’ve got experience with that. I’m like, well, guess what? You’re hired. So, so Andy came in at a perfect time and then I’ll, I’ll kind of turn it over to you. I mean, you’ve been mostly involved in kind of that migration from where we were to where we’re today, so I’ll let you kind of take it from here. AK: Yeah, I mean, Jonathan said it perfect my, I think, second interview before deciding to join ServiceTrade. We talked about migrating onto to Highspot is both our LMS and our content repository, and. I’d already had green flags, and that was the final one for me. Okay, let’s do it. I’ll sign the offer today. It is a completely different experience today than what ServiceTrade was previously. We have really a centralized experience. We’ve created all of our processes and all of our training and coaching and content with that user experience in mind, we have. A really, really positive user experience. It gives us a really great opportunity to get insight into things that are and are not working. It gives us just that one stop shop. All roads lead to Highspot, however you wanna say it. Everyone knows that everything they need to do their job effectively lives with high. RR: Amazing. Well, I love that kind of serendipitous story of how it worked out so well for you guys. I’m also very happy that you’re able to escape the spreadsheets. It sounds like it’s going really well. I know one of the initiatives that you guys are focused on has been kind of defining what good looks like for your sales team. Andy, can you tell us a little bit about that initiative and then how you. Build that. What good looks like into your programs? AK: Yeah, Riley definitely. So it’s an ongoing program for sure. I think that is one thing that I’ll be working on forever. I think people will always want to understand what sellers are doing that are helping them be successful. What techniques are they employing? What content are they utilizing? Things like that. I’m a big basketball guy, Riley. I am an elder millennial, so I think that LeBron James is better than Michael Jordan. And I always say that people want to be LeBron James. They want to understand who is the LeBron of ServiceTrade, how can I emulate those behaviors, those attitudes, those practices, things like that. And there really is so much value in learning from each other versus learning from enablement. We are a really important function, and we do provide a lot of really valuable information, but at the same time, we’re not in the seats that our sellers are, and we don’t have that experience that they do. So as much value as I can provide as a coach. A player coach can provide even more value and deployed in the right way. So from my perspective, Riley, the how we build these programs and what we’re really focused on doing is finding things like the internal collateral that are our top performers are, are constantly referencing, right? We’re finding examples of calls where they’re handling a tough objection really, really well. We’re finding those examples of behaviors that we want people to emulate through things like enabling mutual action plans through using digital rooms, things like that, and it’s really about providing the space for our teams to have those conversations and making sure that. They know that they’re empowered to share things that are working well and to be the LeBron to be that coach for other people. And so it’s an ongoing initiative. We’re certainly not done. We do a lot of things with like peer showcases, for example. If we get a really good deal, we have a really tough client, a really, really powerful proposal template deck that was used, we’ll share that out. We want that shared. We want people to know not only that it exists, but we wanna celebrate the wins with our teams and highlight those sellers that are really performing really well. RR: Yeah. I love that you’re. Building so intentionally with their needs in mind and recognizing that maybe it’s not a top-down mandate of here’s what you need, but rather how can I help you be your best? JB: And kind of back to the question of shifting and having content and training and coaching and everything Andy talked about all on platform is just been, I mean, it’s been a day we’ve been waiting for, right? You know, how can we wrap? Guidance. How can we wrap success just in one page or play or whatever, you know, whatever, however we surface it. Just being able to create that world around any given topic has just been huge for us. And it’s, it helped a lot of sellers. I mean, one of the challenges I think everyone has is just getting sellers to connect dots, right? And so we, you teach ’em a concept and they’re like, okay, I get it. Well, do you really? And then they hear another seller, you know, have a call and like, oh, okay. Right. And so we’re, we’re able to join more of those moments. In Highspot, which has just been huge for us. RR: You know, that actually ties in pretty well to the next question I had for you actually, which is, you know, thinking of creating that unified experience. I’d love to know maybe how that’s helping you foster a culture of continuous learning and motivating your sales teams to continue enhancing their skills, continue developing their knowledge over time. I know that’s never easy, but it seems like maybe this is helping it be a little bit easier. JB: Yeah. To me, the, the, you know, you’re right, Andy’s got more experience in kind of a learning coaching world that I do. But one of the things that I’ve learned from him since he’s been on, and, and the further I get into it, I’ve tried to get more in tune with, I mean, yes, you need to create these programs, but I’ve been trying to think more about, uh, just individual, like what is their definition of achievement? What is their definition of, of success? Right? And I’ve recognized over my career, it could be very different from seller to seller to seller. Right. There’s some sellers that are very monetarily motivated. There’s some sellers that are very, you know, have a certain status in the company. There’s others that just, they want to be good coaches. Right? And so, one of the things I’ve personally tried to do is through courses we create, or courses that I’m involved in, is, is try to make that connection with the learner. Sometimes even flat out asking like, you know, what are you hoping to get out of this? Just have them say, well, I, I’d really like to be able to do blah, whatever that is cool. That’s why you’re here as a, you know, a teacher or as a coach, that’s what I’m gonna help you do. The other thing that I’ve always tried to do it is a little bit more. In the things that I deliver, but I think I approach learning in this way, making it accessible. To sellers, I think is really important, right? Giving ’em a space to feel comfortable, to be vulnerable to, you know, to make mistakes. I mean, I did a a week long training where half of my stories were about like my failures, right? And it’s all kind of weird. But again, we had some junior sellers, some sellers at first sale job outta the gate, letting ’em understand, look, you’re gonna make some mistakes. It’s okay. 55 years old, I haven’t dropped off the face of Earth yet. Like, but you’ll learn from ’em, right? And giving sellers that space in that session, as soon as I started talking about that, sellers would open up a little bit more and they, and they, they’d start sharing their stories, not just all the negative, but you know, here’s what I learned, kind of making the environment comfortable. To learn and grow and just keeping people focused on, look, this will help you by whatever definition of success or achievement you have. That’s why we’re here. RR: Amazing. Andy, anything you would wanna add to that one? AK: No, I, I would just say that that last piece about making learning accessible to different learners at different stages is so important and we’re doing. Constantly evolving how we deliver training as well. Whether it is like a live virtual session, whether it is, you know, that just in time training through Highspot, short little micro explainer videos, things like that. Being able to meet people where they’re at, I think is a big piece of that. RR: Gotcha. Well, it certainly seems like you guys are doing the right things. Um, looking at the numbers, I can see that you’ve already achieved a really remarkable 93% recurring usage of the platform and are seeing some pretty early wins with training in Highspot. So Andy, I, I’d love to know from your perspective, how are you driving that adoption? What are some best practices you can share with our audience? AK: Yeah. You know, Riley, it’s so funny you say that, that 7% actually is the thing that bugs me. I want a hundred percent so bad. Um, we’re, we’re really proud of that number though. We, we joke with Kayla and Chris, our CSM team all the time that we do want it to be at a hundred percent. I, I think I said it earlier, we’ve created this feel here that all roads lead to Highspot. Everything that, that anyone needs to do their job effectively, they’re gonna be able to find that. And I think the thing that made that most impactful here is not just that it was myself and Jonathan, the enablement team sharing that information, but we made it a point really early on in this sort of Highspot adoption phase to get buy-in from our executive sponsorship as well. We wanted our CRO to understand why we’re investing in this tool, what it means for us. What it means for our sellers, what it means for him as an executive. So getting that executive buy in early on really helped to spread the message internally really organically that this tool is going to be very powerful for these different reasons, for these different audiences, and being able to really kind of customize and tailor. The solution of Highspot has made that adoption so high. We are really pushing again to get it at a hundred percent. We’d love to see that if, if it even is possible. But again, it’s, and being able to prove and hear from people that they find what they need, they’re using like instant answers in Highspot, for example, getting that AI response from content that we’ve uploaded into Highspot. Really powerful stuff, and so just sellers using it and being able to see it for themselves, I think is the final piece of that. RR: Thinking of other future goals, especially knowing Andy that you came in kind of to run this show, a little bit of this transition to training in Highspot, I’d like to know if you could share how you plan to measure success of this new training rollout, and then maybe a little bit from both of you what you’re hoping to achieve now that you have everything consolidated in the platform. AK: Yeah, definitely. So in terms of measuring success, I mentioned frameworks. Another one, a Kirkpatrick Model of evaluation is something that a mentor of mine from my previous role has, has really just ingrained in, into, to my brain. Essentially it looks at four different levels of responsiveness to training. The first being a, a reaction. It’s like a survey. Did you like the training? The second being learning, that’s typically like a quiz something or an assessment following a session, then into behavior. That’s is the, the seller, the individual contributor, applying that into their role. Finally, it’s the results. Are we seeing the action, you know, the, the results from that action, the business impact, things like that. So that’s our model. That’s how we evaluate things. We do pre and post session surveys. How do you feel about. Doing a podcast before the podcast, now that you’ve done the podcast, how do you feel now? Right? Things like that to capture the pre and post training lift. We also look for, obviously, the learning results assessments. Are we completing these, number one, and are we completing them to pass at a certain score? And then we’re looking into, you know, obviously how that impacts sellers going to market, speaking to customers. Even internally, how they’re sharing their best practices, things like that. So in the future, I mean, especially with, you know, digital rooms, that’s been a big push for us. The past couple weeks. We’re gonna see a lot more Highspot speaking to business impact, which is I think the thing that maybe we’re missing right now, that last piece of the Kirkpatrick evaluation model. So from a future state, that’s the thing I’m really, really excited about. JB: Yeah, I’ll agree. I think to date a fair bit of our focus has just been on utilization. Just get people into, and maybe a few months ago we were on with our CSM team and they were talking about where you want to go. And we realized, you know, now we have people here in Highspot. Now how are they using Highspot? Are they using it well? How can they use it better? And to Andy’s point, our feedback today has been anecdotal. And so we’ve got the enterprise, I think it’s, what’s that? Enterprise Plus platform or the data lake. Um, so we’ve got means and APIs, the future state is gonna start aligning it. I know you’ve have really some of those business outcomes. Those are the things that we’re gonna start looking at, right? So it’s great, you know, to any point a seller goes through course check ace, the role play check. Okay, now what does that mean in the real world? How, how did it affect his quota? How did it affect, uh, you know, the deal size? All of those things are, are where we’re hoping to go next. You know, with, with a lot of the things that we’re looking at. RR: Yeah, I’m curious to know too, then thinking just of in that future state and the plans that you guys are laying, I’d like to know both of your thoughts on kind of the role that you see AI playing in these ongoing evolutions. To your point of, you know, you never fully reach good. You’re always on a course towards it. So how do you see AI helping you get to those better training and coaching programs? Uh, Jonathan, I’ll kick it over to you first. JB: Yeah. This is Sunday. Andy and I talk about a lot. As we get more into it, I mean, everyone’s learning. One of the things that we’re trying to understand is AI can do a lot. And so one of the questions is, you know, what can an AI do? And then the next question we’re asking ourself almost more is, what should AI do? There is another, a lot Annie talk about. There’s another thing that we’re, we’re starting to see as it relates to AI versus our, our, our sales leaders. Andy, do you wanna talk about that a little bit? AK: Yeah. So one sort of big thing that we’ve been looking to tackle Riley is call coaching and, and being able to take this huge number of calls, minutes, hours of conversation and identify what of that should be coached, that, how to coach to it. So as a part of that, we’ve. Recently in partnership with our Rev ops team, developed essentially a, a scorecard tool that rates and reviews every call over a certain threshold time amount that our sellers partake in, and they get an, an automated scorecard every day of all of their calls from the previous day. Some really incredible insight from that, some amazing data to parse through that and, and surface that for, for coaches and for managers. But the important piece to Jonathan’s point is, is then the human element of taking that output from ai. And incorporating that feedback, understanding the context of a conversation, the context of a deal, the experience of a seller, things like that, and provide that sort of human emotional element to the AI output. That’s where I think is, is like the biggest next step for us and how we want to move forward. How can we use AI as a way to facilitate and make things like call review and call coaching efficient versus completely replacing it? Is you need that human emotional aspect to still provide that co coaching context. So it’s to Jonathan’s point, kind of marrying the two together, if that makes sense. RR: Yeah, absolutely. And I think it’s so important to take that kind of intentional, really thoughtful approach of, yes, there’s so much possibility here, but how can we use things in a way that really benefits our sellers? So I love that you guys are taking that angle on it. Moving from kind of future state to where we are now. I’d love if you could share any business results. Wins, things that you’re really proud of that you’ve achieved recently. Anything you could share with our audience? AK: Yeah, I’ll, um, I’ll take one. So, as you noted earlier, ri I’m pretty new to the role. I’ve been a large part of like, onboarding and, and moving things into Highspot. Um, we were able to reduce the time of our onboarding. It was between five and six weeks, depending on the role, all the way down to three to four weeks, depending on the role. Just from incorporating Highspot. We don’t have that disjointed. LMS and content repository experience anymore. Again, just having everything in one place has allowed us to reduce that time to get a new seller on the phone, which we’re hoping eventually will lead to reduced time to ramp, increased profitability, higher average deal size, all those things that we’re looking for for success metrics. But we’re really proud of the work that Highspot Hass been able to help us do just from an onboarding standpoint so far. JB: Yeah, and as I mentioned, it’s, this is another area where we’re still somewhat anecdotal, but I’ll, I’ll add to that. I mean, we are seeing in the evidence of just like Slack messages, you know, reps booking demos faster than any reps we’ve ever hired, you know. First deal close, first demo, whatever it is. Some of those moments, we’re seeing those much, much faster than we’ve seen in the past. One of the things that we saw, we were looking at one of the newer business outcome scorecards on, I think it was a play, and we pulled it up and, and, and I kind of looked at it for a minute and the, the light bulb went on for us. We’re like, wait a minute. The highest users of this play, this cannot be a coincidence. The highest, highest users of the plays were our top performers for that quarter. Right. And so again, we just kind of bumped into that and that’s why we’re so excited about kind of taking this next step towards just better analytics and understanding and, you know, all that kind of good stuff. But it was, to some degree, it was, it was, you know, it was cool to see and, and very kind of reassuring that our hypothesis was right. You know, the tool is designed to do certain things and the things that you say it does, it does it. And oh yeah. By the way, if you’ve used it and you use it really well and you use it often, you’ll be successful as your job. RR: Amazing. Well, I know we’ve talked about a lot. So I’ll close this out with a, hopefully a simple question. So for each of you, if you could share one, maybe two key lessons you’ve learned from your experience, building effective training, coaching enablement programs, what would it be? AK: Yeah, so I’ll, I’ll give you kind of two answers. RiIey, the only framework that I haven’t been able to mention today that I did want to also bring up, that’s pretty funny, right. Uh, I love action mapping. It’s a part of the ADDIE framework that I mentioned earlier in the analyze portion. This is really early on when someone comes to you and they say, Hey Riley, we need training on X, Y, Z. Getting into and really understanding that problem from an action mapping perspective, which means what is the ultimate end result that someone needs to do? Okay, now what practice activities will inform that action? What information is needed to inform those activities to lead to that action? And then the, ultimately the business goal from that, if you start with that, if that’s your first conversation. Outside of, you know, who needs to be involved in this project? Nine times outta 10, you’re gonna get a really, really good end result, and you’re gonna have a really, really powerful enablement motion. And then my last piece, I think this is probably more important, is to just always lead with empathy. It can be really easy in this seat to just focus on enablement, but we have to remember that our clients or our sellers, what we’re doing really exists to serve them and to help them do their jobs better. And so leading with that understanding and just being empathetic towards what they’re doing on a daily basis, and to your point, how can we make that easier for them? What can we do that’s gonna make their lives better doing that? RR: Amazing. Jonathan, I’ll pass it over to you. JB: I think the thing I’ve come to realize is probably the most important is, is making sure sellers are learners or whoever understand the why. Right. Not just from a training itself, like these little learning objectives, but as they go through any given training in whatever shape and form, do they truly understand the why? Why is it important that you’re talking about this thing? Why is it important that you’re asking this question? Why is it important that you’re listening for this thing? What I see a lot is that sellers will go, especially junior ones, you, the more tenured you get, start to get a little better. There’s a lot of the junior sellers, you can just tell that they’re not in their heads. And then you hear ’em on calls. They’re not coming from a place of conviction. They’re not coming as a, you know, to some degree, a business coach to these prospects who’ve never bought software like ours before and need that kind of help, right? They’re not comfortable asking challenging questions, right? Because they don’t understand the why. RR: I think that’s fantastic advice and I think it’s really great advice to close on. I gotta say thank you, both of you for joining us. This has been a really wonderful conversation and I’m sure our listeners will agree. JB: Well, thank you for having us. We really appreciate it. AK: Yeah, thank you, Riley. This has been awesome.  RR: To our audience, thank you for listening to this episode of the Win-Win podcast. Be sure to tune in next time for more insights on how you can maximize enablement’s success with Highspot.

How does extended enterprise LMS consulting help business software buyers and sellers succeed? Find out on this special 100th episode of the Talented Learning Show!

What is the mood of association executives in 2025? How are Associations utilizing AI to power their organizations?In this special episode of Associations Thrive, host Joanna Pineda is joined by colleagues from Matrix Group International, Inc.: Dave Hoernig, Vice President of Software Engineering, Jessica Parsley, Director of Project Management, and Tanya Kennedy Luminati, MatrixMaxx Product Manager. They look back on the trends they're seeing in the association space. They discuss:How the mood among associations is cautious and uncertain, with many waiting to see how year-end dues renewals, product sales, and event registrations pan out.Budget planning for 2026 is underway, and how most organizations are projecting lean years, but many remain hopeful and continue planning.How associations are prioritizing technology integrations to connect their AMS, LMS, CRM, community platforms, and advocacy tools.How careful planning, frequent communication, and realistic budgeting lead to successful integration projects.How associations want their websites to tell the story of their industry or profession to the public, policymakers, and potential members.The importance of storytelling in recent website redesigns, including The Fertilizer Institute's “Why Fertilizer” section and the American Counseling Association's “Learn About Counseling” navigation item.Associations are cautiously implementing AI tools, such as read-aloud functionality, chatbots, and AI-powered search, while being mindful of privacy and costs.How preparing content for AI answer engines similar to SEO, but with key differences. Associations must focus on having indexable content, page summaries, and FAQs that answer commonly asked questions.How many associations are experiencing CEO transitions.References:Matrix Group WebsiteTFI's Why FertilizerACA's What is Counseling?An example of read aloud functionality using AI

Episode Sponsor CTC Math – The no-prep, self-paced homeschool math curriculum that takes the pressure off parents and actually makes sense to kids. Try it free at ctcmath.com. Episode Snapshot College costs are soaring, ideological climates are shifting, and more students than ever are graduating late—or not at all—with mountains of debt. In this candid info-session, Lisa Nehring (director of True North Academy) unpacks the “college dilemma” and lays out two practical alternatives: Dual Degree High School – earn an accredited bachelor's while you finish high school. Tech & Trades Diploma – a two-year fast-track that marries solid academics with apprenticeship-ready skills. Along the way she tackles FAFSA headaches, the national trades shortage, protecting your teen's faith on campus, and how True North's advising team walks families through every step. Key Takeaways Sticker Shock: College tuition up 20 % in 10 years; textbooks up 400 %. Average in-state cost now ~$28K/yr; many privates top $65K. Debt Trap: U.S. student-loan debt = $1.1 trillion; deregulated lenders can capitalize unpaid interest during forbearance, ballooning balances. Completion Crisis: Average time to a bachelor's is 6 years; >50 % of freshmen never finish. Ideological Pressure: 70 % of incoming evangelical students renounce faith by Thanksgiving of freshman year; many never return. Trades Opportunity: 7 million skilled-trade openings now; projected shortfall of 2 million more by 2030. Starting wages often $18–$30/hr with zero college debt. True North Solutions: Dual Degree: 120 credits + high-school diploma, fully Cognia-accredited, ESA/and may be 529-eligible, no debt. Tech & Trades: 22 HS credits in two years, core academics + life & soft-skills, direct links to vetted apprenticeships (HVAC, electrical, auto, welding & more). Mix-and-Match: Students can start with trades and layer on the dual degree—or vice versa—based on goals. Support Built In: Dedicated advisors, robust LMS “virtual campus,” study-guide-plus-exam model (re-takeable), and a Christ-centered worldview throughout. Timestamp Guide Time Segment 00:00 Sponsor message – CTC Math 01:05 Lisa's intro & credentials (5 graduate degrees + 30 yrs homeschooling) 05:20 What's changed since 2020: rising costs & ideological shift 10:40 The true price tag: tuition, textbooks, student-loan traps 17:15 Why so many students need remediation & still drop out 22:50 Faith on campus: statistics that should sober parents 27:30 Trades shortage by the numbers – and why it matters 31:45 Dual Degree vs. Dual Credit: critical differences 36:10 Inside True North's Dual Degree structure (10 classes/yr) 42:05 Tech & Trades Diploma overview & first-year core 46:30 Q&A: transferring credits, finding apprenticeships, combining paths 53:10 Next steps & free advising call   (Times are approximate – use your podcast player's chapter markers.) Memorable Quote “Why pay for extra years of school when your teen can graduate with no debt, real-world skills, and a degree in hand before their peers even move into the dorms?” Resources & Links True North Academy Dual Degree Program – Details, sample course map, FAQs Tech & Trades Diploma – Curriculum snapshot & tuition info Free PDF: College Dilemma Checklist (QR code shared during the info meeting) Schedule a 15-minute advising call (no cost) Book recommendation: The Defining Decade by Dr. Meg Jay Dave Ramsey video on student-loan forbearance pitfalls (All links available in the episode description.) Ready to explore a dual-degree or trades track for your teen? Book a free advising session with True North Academy today and discover a path that fits your family's budget, timeline, and values.

In this episode of the HR Leaders Podcast, we speak with Will Leahy, VP of People at Greenhouse Software, about how AI is reshaping employee development and the democratization of coaching. Will shares how Greenhouse is leveraging AI tools like Kona and dynamic learning pathways to create personalized, in-the-flow training at scale while maintaining a strong remote culture. The conversation explores why the future of HR isn't just about technology, it's about using AI to amplify human connection, learning speed, and cultural cohesion in distributed teams.

Eric and Marty talk about how to make virtual meetings effective with students and colleaguesThe New Normal – Virtual Office HoursHow virtual office hours are becoming more common post-pandemic.Benefits: Accessibility for online/hybrid students, schedule flexibility for faculty.Tech tools that support flexible scheduling (Calendly, Bookings, Google Appointment Slots).Best practices:- Set clear boundaries (availability, response times).- Use waiting rooms to manage multiple students.- Record office hour sessions if needed (with permission) for follow-up.- Offer a mix of synchronous and asynchronous options.Calendly – https://calendly.com/ Microsoft Bookings – https://www.microsoft.com/en-us/microsoft-365/bookings Zoom – https://zoom.us/ Google Meet – https://meet.google.com/ Reducing Repeat Questions Before They HappenFAQ documents and pinned announcements as the first line of defense.LMS-integrated Q&A boards (Canvas Discussions, Blackboard Forums, Moodle Forums).Use AI or chatbots (Piazza, Packback, or even ChatGPT-based FAQ bots).Benefits: saves time, encourages peer learning, builds classroom community.Piazza – https://piazza.com/ Canvas Discussions – https://community.canvaslms.com/t5/Instructor-Guide/How-do-I-create-a-discussion-as-an-instructor/ta-p/1029 Notion – https://www.notion.so/ Google Docs – https://docs.google.com/Meetings with Colleagues – Making Collaboration ClickAvoiding calendar chaos: set recurring meetings, share calendar visibility.Use shared agendas (Google Docs, OneNote, Notion) to keep things focused.Screen sharing for collaborative editing, reviewing student work together. Alternatives to meetings: Asynchronous check-ins via Slack, Teams, Loom.Loom – https://www.loom.com/ Slack – https://slack.com/ Microsoft Teams – https://www.microsoft.com/en-us/microsoft-teams/group-chat-software Doodle – https://doodle.com/ Pro Tips – Keeping Virtual Time ProductiveHave students submit a quick form ahead of office hours (topic, question).Use breakout rooms if multiple students show up.Share a weekly 'top questions' summary with answers.Offer optional 'co-working' sessions—open Zooms for quiet work and drop-ins.Your Tech TakeawaysSet structured virtual availability, and stick to it.Lean on discussion boards and FAQs to cut down on repeat questions.Don't underestimate the value of asynchronous tools.Faculty-to-faculty virtual meetings thrive on shared documents and clear agendas.Links & ResourcesCalendly – https://calendly.com/ Piazza – https://piazza.com/ Loom – https://www.loom.com/ Google Forms – https://forms.google.com/ Notion – https://www.notion.so/ Microsoft Bookings – https://www.microsoft.com/en-us/microsoft-365/bookings Email: Thepotalknetwork@gmail.com Website: ThePodTalk.Net

In this episode, host Jethro Jones discusses the crucial topic of AI and cybersecurity with Sam Bourgeois, an experienced IT director with a background in private industry and education. The conversation covers the importance of AI standards, the ethical implications of AI use, and the need for cybersecurity awareness among young people. Sam introduces 'Make It Secure Academy,' an innovative platform aimed at educating students about cybersecurity through interactive and engaging methods. The episode emphasizes the critical need to incorporate these lessons into everyday education to protect children in an increasingly digital world.Cybertraps PodcastAI Standards, AI Ethics, and Cybersecurity for kids.Working for a company that has an International footprint How to support someone who wants to bring on tools. Guardrails, not blockade. NISTRegulations around AIIs it worthwhile for kids to learn standards about AI usage. A student should know and recognize there are correct and incorrect ways to use AI. With great power comes great responsibility. MakeITsecure academyOnce data is exposed, they're being watched and tracked all the timeKids will turn 18 with data exposed for years. How to teach kids without it being a gotcha! On a mission to protect every kid, one kid at a time. About Sam BourgeoisSam is the leader of a large managed services provider in the US serving global customers ranging from defense to education. He is the Sr. Dir. of Technology and Cybersecurity and leads the visioning of new products and services, oversees DEVSECOPs teams and serves as the cyber leader of the organization and many clients. He has deep telecommunication, IT, education, and corporate training industry experiences, and is passionate about serving those in need whether it's in Rotary or non-profit board membership. Socials: @makeitsecurellc = insta, Fbhttps://www.linkedin.com/company/102108099Webpresence LLC - https://www.makeitsecurellc.com/home501c3 - https://www.make-it-secure.org/LMS - https://makeitsecure.academy/Intro to the LMS and Courses - https://youtu.be/xEyFXhe6Z3E  We're thrilled to be sponsored by IXL. IXL's comprehensive teaching and learning platform for math, language arts, science, and social studies is accelerating achievement in 95 of the top 100 U.S. school districts. Loved by teachers and backed by independent research from Johns Hopkins University, IXL can help you do the following and more:Simplify and streamline technologySave teachers' timeReliably meet Tier 1 standardsImprove student performance on state assessments

In this episode, host Jethro Jones discusses the crucial topic of AI and cybersecurity with Sam Bourgeois, an experienced IT director with a background in private industry and education. The conversation covers the importance of AI standards, the ethical implications of AI use, and the need for cybersecurity awareness among young people. Sam introduces 'Make It Secure Academy,' an innovative platform aimed at educating students about cybersecurity through interactive and engaging methods. The episode emphasizes the critical need to incorporate these lessons into everyday education to protect children in an increasingly digital world.Cybertraps PodcastAI Standards, AI Ethics, and Cybersecurity for kids.Working for a company that has an International footprint How to support someone who wants to bring on tools. Guardrails, not blockade. NISTRegulations around AIIs it worthwhile for kids to learn standards about AI usage. A student should know and recognize there are correct and incorrect ways to use AI. With great power comes great responsibility. MakeITsecure academyOnce data is exposed, they're being watched and tracked all the timeKids will turn 18 with data exposed for years. How to teach kids without it being a gotcha! On a mission to protect every kid, one kid at a time. About Sam BourgeoisSam is the leader of a large managed services provider in the US serving global customers ranging from defense to education. He is the Sr. Dir. of Technology and Cybersecurity and leads the visioning of new products and services, oversees DEVSECOPs teams and serves as the cyber leader of the organization and many clients. He has deep telecommunication, IT, education, and corporate training industry experiences, and is passionate about serving those in need whether it's in Rotary or non-profit board membership. Socials: @makeitsecurellc = insta, Fbhttps://www.linkedin.com/company/102108099Webpresence LLC - https://www.makeitsecurellc.com/home501c3 - https://www.make-it-secure.org/LMS - https://makeitsecure.academy/Intro to the LMS and Courses - https://youtu.be/xEyFXhe6Z3E  Join the Transformative Mastermind Today and work on your school, not just in it. Apply today. We're thrilled to be sponsored by IXL. IXL's comprehensive teaching and learning platform for math, language arts, science, and social studies is accelerating achievement in 95 of the top 100 U.S. school districts. Loved by teachers and backed by independent research from Johns Hopkins University, IXL can help you do the following and more:Simplify and streamline technologySave teachers' timeReliably meet Tier 1 standardsImprove student performance on state assessments

In this episode of Building Unbreakable Brands, Meghan Lynch sits down with Tobi Flowers, second-generation President and CEO of TraCorp, a full-service learning and development company. Tobi shares how she stepped into her father's shoes to lead the company through a generational transition, a strategic rebrand, and bold business expansion—alongside her husband and co-leader, Christian. From lessons in leadership and succession planning to unexpected inspiration from motorsports, this episode offers practical wisdom and fresh perspective for anyone navigating growth, legacy, and brand evolution in a family-owned business.Key Topics Discussed:Navigating second-generation leadership with intentionality and informal successionRebranding a legacy business with inspiration from motorsports and personal valuesBalancing risk and realism when leading with a spouse or partnerThe importance of content curation in corporate learning—and why software isn't enoughHow customer feedback shaped TraCorp's LMS and product evolutionUsing proactive communication tools, like therapy, to strengthen business and personal relationshipsConnect with Tobi Flowers on LinkedIn or learn more about her work at Tracorp.com.Building Unbreakable Brands is hosted by Meghan LynchProduced by Six-Point Strategy 

ChatGPT handles 2.5B prompts/day and is on track to match Google's daily searches by end of 2026. AI agents don't browse like us—they crave queryable, chunkable data for tools like ChatGPT & Perplexity. A new industry is being born, some are calling it AI SEO, others GEO, but what is clear is that it drives amazing results. Businesses are seeing 2-4x higher conversion from visitors coming from AI compared to traditional search. Robert McCloy is the co-founder of Scrunch AI (https://scrunchai.com/), a fast growing company that helps brands and businesses re-write their content on the fly based on what agents are looking for. Chapters 00:00:00 Intro & Guest Introduction 00:01:30 The Genesis of Scrunch AI & AI Search Impact 00:06:02 AI Search Engines vs. Traditional SEO 00:06:28 Monitoring Prompts & The AI Search Stack 00:08:26 AI Training Data, Crawlers, and Content Strategy 00:12:33 AI Browsers and the Future of Web Consumption 00:16:06 Technical Mechanisms of AI Search & SEO Relevance 00:28:44 Personalization, Agent Experience, and Customer Journeys 00:30:44 Prompt Clusters, User Intent, and B2B Buying Patterns 00:36:06 Optimization Tactics: Prompt Injection, Content, and Pitfalls 00:40:37 Technical Content Delivery: JavaScript, Programmatic SEO, and LMS.txt 00:47:31 Case Studies & Conversion Optimization 00:51:36 Market Share & Platform Trends in AI Search 00:55:10 Wrap-Up & Future of AI-Driven Web

Join Josh and Will as they dive deep into the art and science of creating user-friendly Learning Management Systems (LMS). Moving away from their usual AI focus, the hosts share real-world experience from LMS overhauls, discussing everything from user journey mapping to wire-framing techniques.For more on our conversation, check out the episode page ⁠⁠here⁠⁠.Want to build your business like we have? Join us over at Notion by ⁠signing up with our affiliate link⁠ to start organizing EVERYTHING you do.Head over to our website at ⁠⁠⁠hitechpod.us⁠⁠⁠ for all of our episode pages, send some support at ⁠⁠Buy Me a Coffee⁠⁠, our ⁠⁠⁠Twitter⁠⁠⁠, our ⁠⁠⁠YouTube⁠⁠⁠, and to see our faces (maybe skip the last one).Need a journal that's secure and reflective? Sign-up for the ⁠Reflection App⁠ today! We promise that the free version is enough, but if you want the extra features, paying up is even better with our affiliate discount.

Learning should be Engaging and Fun! When learning is lively, it becomes a journey filled with discovery rather than just an obligation. Let's embrace creativity in education!

The new SBCA Academy is live, and user engagement is increasing steadily. In this episode, SBCA's Education Committee Chair, Tony Acampa, and SBCA's Director of Education, Ashley Baker, dive into the transition to the new LMS and the positive changes it's driving. They highlight the shift to micro-learning, improvements to existing courses, and what's on the horizon for education and training. Most importantly, they break down how members can easily access the content and get the most value from these resources.

Workplace performance isn't just L&D's responsibility; it belongs to the whole company.  And yet, many HR and learning teams still treat training as a standalone solution.  In this episode, Kevin Yates joins Karina Young to reframe how we think about impact, and why the question isn't just “Did people complete the program?” but “Did anything change as a result?” Kevin, known across the industry as the “L&D Detective,” shares what he's learned from nearly 30 years in the field and why measuring outcomes requires more than a survey or LMS report. He explains how to shift from reporting activity to proving contribution, and why L&D must be embedded in a broader performance ecosystem to make a meaningful difference. Together, they explore what most organizations overlook: how business goals get lost in translation, how legacy habits still shape how programs are designed, and how measurement can become a strategic advantage, not just a reporting requirement. Kevin also offers a practical lens for partnering across functions and building internal alignment around shared outcomes. For HR and L&D leaders navigating increasing pressure to deliver results, it's a timely reminder: meaningful change doesn't happen in a vacuum. It takes a village. Join us as we discuss: (00:00) Meet HR Superstar: Kevin Yates (02:38) How the L&D Detective name came about (04:37) Discovering the passion for measurement in L&D (07:47) Aligning training with business goals (09:31) Breaking legacy habits in L&D practices (10:56) Shifting from order-taker to performance consultant (12:56) The workplace performance ecosystem and its importance (16:30) Why L&D can't succeed alone in impacting business goals (21:00) Operationalizing the measurement of L&D's impact (23:28) Activity metrics vs. true performance impact (32:05) Leveraging AI tools to enhance L&D performance measurement   Resources: For the entire interview, subscribe to HR Superstars on Spotify, Apple Podcasts, or YouTube, or tune in on our website. Original podcast track produced by Entheo. Listening on a desktop & can't see the links? Just search for HR Superstars in your favorite podcast player. Hear Karina's thoughts on elevating your HR career by following her on LinkedIn: https://www.linkedin.com/in/karinayoung11/  Download 15Five's Performance Review Playbook: https://www.15five.com/ebook/review-process-playbook?utm_source=podcast&utm_medium=podcast&utm_campaign=Q2_2023_Podcast_CTAs&utm_content=Performance For more on maximizing employee performance, engagement, and retention, click here: https://www.15five.com/demo?utm_source=podcast&utm_medium=podcast&utm_campaign=Q2-Podcast-Ads&utm_content=Schedule-a-demo Kevin Yates's LinkedIn - https://www.linkedin.com/in/kevinmyates/

Send us a textKathleen Lord shares a rare blend of personal grit and professional insight in this dynamic episode recorded live at Pax8 Beyond 2025. From her early passion for equestrian sports to her executive leadership at Zensai, we explore how personal connection, smart systems, and human-centric tech drive real change.Kathleen dives into the realities of horse training, animal instincts, and performance ethics before pivoting into Zensai's mission: helping MSPs deliver post-sale value with ease. Her team's LMS, deeply integrated with Microsoft Teams, offers an elegant solution to a messy problem — keeping end-users engaged and trained without draining MSP resources.We also unpack how AI is reshaping sales funnels and why human connection still matters most — whether in the saddle or the boardroom. 

I always enjoy having the opportunity to speak with business professionals and leaders. Fidel Guzman not only is such a professional, but he also works in the corporate training arena teaching his company's employees and leaders about leadership and continuous improvement. Fidel comes by his talents honestly. He grew up in an environment where he needed to learn and grow. He secured a Bachelor's degree and an MBA both from Northeastern Illinois University where he graduated Summa Cum Laude. Fidel started out wanting to be a kindergarten teacher, but he ended up taking a different road. He went to work for a company where he helped people progress within various industries. The company he worked for was bought by ION Group in Chicago, IL. Fidel flourished and became the Manager of Internal Training for the company. Mr. Guzman is quite adaptable and can train people within the organization even though they may well have their own expertise in different industries. Fidel and I talk about everything from leadership, the future of corporate training and we even take time to explore how AI is and will become more a part of his work and the work we all do. When not working Fidel has various outside activities. His most loved efforts go, of course, into being part of a family. He also serves as Vice President of Education for Toastmasters International. He loves to be involved in Mixed Martial Arts. He keeps quite busy at a variety of activities and clearly loves the challenges he gets to address along the way. About the Guest: Fidel Guzman is a dynamic and enthusiastic Learning & Develoment professional with a proven track record in instructional design, project management, and training development. With a Master of Business Administration from Northeastern Illinois University, where he graduated Summa Cum Laude, Fidel has consistently demonstrated his commitment to excellence and continuous improvement. His extensive experience spans various industries, including finance, telecommunications, and fitness, showcasing his versatility and adaptability. Currently serving as the Manager of Internal Training at ION Group in Chicago, IL. Fidel and his small but mighty team facilitate onboarding programs and training initiatives for over 13,000 employees globally. He has experience developing comprehensive new hire onboarding curricula and career progression pathways for multiple departments, ensuring effective and innovative learning solutions. Fidel's leadership extends beyond his professional role, as he actively participates in numerous company committees focused on community volunteer events, work-life balance education, and diversity, equity, and inclusion. Fidel's passion for personal and professional development is evident in his certifications, including “Creating a Coaching Culture” from SHRM and “Coaching Skills for Leaders and Managers” from PMI. Fluent in both Spanish and English, he leverages his bilingual skills to connect with a diverse audience. Outside of his professional endeavors, Fidel enjoys podcasting, judo, triathlons, hiking, and poetry, reflecting his well-rounded and adventurous spirit. In addition to his professional achievements, Fidel has a strong commitment to volunteerism and community involvement. He is serving as the Vice President of Education for Toastmasters International and has been an MMA class instructor and coordinator at St. Bruno Elementary. His dedication to helping others is further demonstrated through his role as an academic tutor at Berwyn Public Library. Ways to connect with Fidel: (1) Fidel Guzman, MBA | LinkedIn New Podcast- The Hero in the Mirror on Spotify: https://open.spotify.com/episode/44xD76FcF5YFMNyuigFmBm?si=2so3OWJdQby6F91ZaY1AUg The Hero in the Mirror also on Youtube: (3) HerointheMirror - YouTube About the Host: Michael Hingson is a New York Times best-selling author, international lecturer, and Chief Vision Officer for accessiBe. Michael, blind since birth, survived the 9/11 attacks with the help of his guide dog Roselle. This story is the subject of his best-selling book, Thunder Dog. Michael gives over 100 presentations around the world each year speaking to influential groups such as Exxon Mobile, AT&T, Federal Express, Scripps College, Rutgers University, Children's Hospital, and the American Red Cross just to name a few. He is Ambassador for the National Braille Literacy Campaign for the National Federation of the Blind and also serves as Ambassador for the American Humane Association's 2012 Hero Dog Awards. https://michaelhingson.com https://www.facebook.com/michael.hingson.author.speaker/ https://twitter.com/mhingson https://www.youtube.com/user/mhingson https://www.linkedin.com/in/michaelhingson/ accessiBe Links https://accessibe.com/ https://www.youtube.com/c/accessiBe https://www.linkedin.com/company/accessibe/mycompany/ https://www.facebook.com/accessibe/ Thanks for listening! Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page. Do you have some feedback or questions about this episode? Leave a comment in the section below! Subscribe to the podcast If you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can subscribe in your favorite podcast app. You can also support our podcast through our tip jar https://tips.pinecast.com/jar/unstoppable-mindset . Leave us an Apple Podcasts review Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts. Transcription Notes: Michael Hingson ** 00:00 Access Cast and accessiBe Initiative presents Unstoppable Mindset. The podcast where inclusion, diversity and the unexpected meet. Hi, I'm Michael Hingson, Chief Vision Officer for accessiBe and the author of the number one New York Times bestselling book, Thunder dog, the story of a blind man, his guide dog and the triumph of trust. Thanks for joining me on my podcast as we explore our own blinding fears of inclusion unacceptance and our resistance to change. We will discover the idea that no matter the situation, or the people we encounter, our own fears, and prejudices often are our strongest barriers to moving forward. The unstoppable mindset podcast is sponsored by accessiBe, that's a c c e s s i capital B e. Visit www.accessibe.com to learn how you can make your website accessible for persons with disabilities. And to help make the internet fully inclusive by the year 2025. Glad you dropped by we're happy to meet you and to have you here with us.   Michael Hingson ** 01:21 Greetings, everyone. I am Michael Hingson, and you are listening to unstoppable mindset where inclusion, diversity and the unexpected meet, and today we get to do the unexpected. And of course, what the unexpected is is anything that doesn't have anything to do with inclusion or diversity. So that's most things you know, in a lot of ways. Anyway, our guest today is Fidel, and am I pronouncing it right? Guzman, yes, you got it. Oh, my goodness. Comes from listening to Guzman's who play baseball. Okay, I'll take that. That's a way. So Fidel reached out to me some time ago. We're going to be doing some speaking to his company ion. But in the meanwhile, I also convinced him that he had to come on unstoppable mindset and talk with us, tell us about himself, tell us a lot about what he does and why he does it, and help to contribute to our general theme, which is that we're all more unstoppable than we think we are, and we usually underrate ourselves. So we we try to improve by discovering that more people are unstoppable than we think they are, and that we thought they were. So that works out. Well, Fidel has a degree in business. He has a Masters of Business Administration. You graduated sigma cum laude, which is pretty cool. And I did cum laude, but I didn't get to do sigma or Magna, but that's okay, but that's okay anyway. Fidel, I want to welcome you to unstoppable mindset. We're glad you're here.   Fidel Guzman ** 02:56 Michael, it's a pleasure to be here. Thank you for having me.   Michael Hingson ** 03:00 Well, my pleasure, and I'm looking forward to to chatting and talking about some businessy things and anything else that you want to talk about. So let's start this way. It's always fun to do this. Why don't we start by you telling us kind of, maybe, about the early Fidel growing up and some of that stuff, and what got you started down the road of life as it were.   Fidel Guzman ** 03:20 Yeah, yeah, that's all right, yeah, let's let's go back. Let's go back to where it all started,   Michael Hingson ** 03:25 long time ago,   Fidel Guzman ** 03:30 definitely. So I'm born and raised in Los Angeles, Compton, Huntington Park area. I come from Mexican parents. They they they came here to the United States to give their their family a better future. Some first generation Mexican American, very proud. So actually, we do have a little diversity in here on this call. Oh, good. There we go. Yeah. So first generation Mexican American, my family traveled a lot when I was young. My dad's a truck driver, so wherever there was work, he would take us along. So we grew up and raised Los Angeles. I was seven or eight, then we ended up going to Mexico for a couple years, in Dallas, then St Louis, and then we ended up here in Chicago, here in the Midwest. Wow. Winter, the winters here were a bit surprising and tough. When I was in elementary school, I remember the first snow that I saw. It was, it was beautiful. After two weeks, I was like, All right, when is it? When is it gonna go away? And I was in for the the rude awakening that it's gonna it's gonna stick around for, for a few months or so, yeah, but I've had, you know, since then here, here in Chicago, we started to grow our roots. And I have five brothers and a sister. So I have a big family, a big Hispanic family, and I went to high school. My freshman year, I went to Lane Tech. Tech for all my folks who are familiar with the Chicagoland area. And then I ended up going to transferring over to Morton West in Berwyn. After I graduated high school, I went to Northeastern Illinois University, my alma mater, I got my undergrad in business management and marketing, and also got my Masters in Business Administration. So I am a proud double alumni from Northeastern Illinois University, and I really owe this, this community of Northeastern Illinois University, a lot with respect to the great teachers that they have there, the community that they try to build, and the friends and that I made along the way, as well as the education, of course, that helped, really helped me expand my career opportunities. After I graduated from Northeastern Illinois University with my undergrad, I started my first real corporate role inside of backstop solutions. And backstop solutions was a still, you know, it was a great company to be a part of lots of mentors. If I can, actually, I would like to give a quick shout out to a few mentors that I had along the way, such as Deanne Falk, Richard fu our CEO, our legacy CEO, Clint Coghill, Sarah Schroeder, and the current head of learning and development under ion. Alexander Lloyd and I really want to thank them for all their mentorship and leadership, because it's really helped me get and grow to the person that I am today. So with that, yeah, I am the manager of internal training at ion. We came I came in via an acquisition, when backstop was acquired, and throughout that period, like I was, I had some some free time, so to say, and ended up getting my Masters in Business Administration.   Michael Hingson ** 06:48 And so along the way, did you get yourself married and all that? Oh, my   Fidel Guzman ** 06:52 wife is going to kill me. Yes. Along the way, sorry about that. No, yeah, yeah, of course, yeah. Can't forget, can't forget about those significant others. But yes, I am married. My wife has a master's in occupational therapy, so she's in the medical field, and I'm in, like, the business learning and development side of things, so our conversations are pretty interesting, as well as our perspectives on things. I also have a daughter. She's 16, going on 17 people are usually very surprised when I tell them the age of my daughter, but had her early when I was in my early 20s, so young dad and she was a blessing. I wouldn't, wouldn't have it any other way.   Michael Hingson ** 07:33 That's that is great. Why did you decide to go into business and study business in college.   Fidel Guzman ** 07:42 So interestingly enough, when I got into college, I wanted to be a kindergarten teacher. I wanted to be cool Mr. Guzman, because I also really I love kids. I love working with kids. I was also a mixed martial arts program coordinator and instructor at an elementary school on the south side of Chicago for three years, and that was during my undergrad. And I taught all grades kindergarten through eighth grade, some of the basics in boxing, wrestling, jiu jitsu and kickboxing, so a bit of both. But as I was going through through my clinicals, as I was going through the the Yeah, the education aspect of it, I ended up wanting to switch majors. So I was like, I was like, hey, there's probably a lot more opportunity, a lot more opportunity for growth inside of the business segment. So I ended up switching my majors to business management, marketing, and somehow learning just found its way back into my life. So a lot of the stuff that I learned from some of those, those preliminary courses in in education. I mean, still, still resonate to this day, right? Understand your audience. Understand which students are visual learners, which ones are experiential learners. Which one need more repetitive exercise to to drill something in? So, yeah, the universe did not, did not lead me too far away from, from from teaching and being an instructor, and here I am. I know   Michael Hingson ** 09:08 that feeling well. So a couple things. First of all, I was born in Chicago, but we moved to California when I was five, but in Chicago, you start kindergarten at the age of four. So I went for a year to a special kindergarten class that my parents and others advocated for, for premature, blind kids, because there were a whole bunch in the Chicago area during the whole baby boomer area, a number of children were born prematurely and given a pure oxygen environment, which caused them to lose their eyesight. And so the bottom line is that happened to me among others. And so I went to the Perry school. I don't even know if it's around anymore. Somebody told me it wasn't around anymore, but that's where I went to school. And went there for a year of kindergarten, learned braille and other things. And then we moved to California. So I always wanted to be a teacher as well, and I came at teaching from a different standpoint, as you did. That is to say, Well, I wanted to be a teacher. My first job out of college wasn't directly teaching, except I ended up having to write training materials and do other things like that, and then I ended up going into sales, and what I learned is that the best sales people are really teachers. They're counselors. They guide and they help people, especially when you're dealing with major account sales, they help people look at products. They teach about what their product does and the really good sales people are brave enough to admit when their product might not be the best fit for someone, because it's also all about building trust. And good teachers are concerned about building trust as well. Of course.   Fidel Guzman ** 10:57 Yeah, one of my teachers when I was close to graduating, you know, one of the things that you know this teacher, Dr funk, if I remember correctly, he instilled in us, if you're able to synthesize what you learned and explain it to a five year old, you've done a good job. Like you, you you yourself understand that particular concept or that particular topic. And I really took that to heart. So now, you know, and a lot of these roles, if, from the the main instructor, I want and need to be able to explain it, you know, to my kid, to explain it in in simple terms. And, of course, you know, expand on it if needed. But, but   Michael Hingson ** 11:40 it ultimately comes down to you can provide all the information you want, but they have to teach themselves, really, and they're not going to do that, and they're not going to listen to you if they don't trust you. So trust is a vital part of what we do,   Fidel Guzman ** 11:56 exactly spot on,   Michael Hingson ** 11:58 and I have found that that developing that trust is so extremely important. I learned a lot about trust from working with guide dogs, right from the very first guide dog that I obtained back in 1964 when I was 14. It was all about building a team and I and although I didn't know how to really externally, say it necessarily, until many years later, internally, I understood that my job was to build a relationship and that I was going to be the team leader, and needed to be able to gain trust, as well as trust my teammate in in what we did. So worked out pretty well, though. So, you know, I was that was pretty cool. So what does ion do? What is ion?   Fidel Guzman ** 12:49 Yeah, I yeah for sure. So ion is a essentially, you can, you can think of it as a software company for the investment community. We provide a number of different platforms for them to streamline their processes and track information, or be end users of that of data.   Michael Hingson ** 13:07 So people buy your software and do what   Fidel Guzman ** 13:11 they can either leverage the data that's being provided to them, or they can include data within specific platforms.   Michael Hingson ** 13:20 Are you starting to see that this whole concept of so called AI is valuable in what you do, or, as I am working with that yet,   Fidel Guzman ** 13:30 yes, definitely, we are big on streamlining processes and making sure that we're maximizing the best use of everyone's time, and AI really has a really important component in that. So for for learning and development, one of the ways that we're using AI is for content creation, so whether it's just creating a simple outline for a course or starting to use that to create slides, but there, we're also taking a look at the way AI can be used on a regular basis to provide feedback for reps like let's say someone finishes a demo. If they want to do some self reflection, they can leverage AI to get some feedback on what worked well what didn't. Was there enough engagement? How was my use of technology, so on and so forth. So not only is AI being used from, you know, creating content, but also as, like a ad hoc instructor and and way to generate feedback,   Michael Hingson ** 14:31 well, and it offers so much versatility, you can really have it go many different ways. So it is very possible it can be an instructor, as you say, an ad hoc instructor, but it really can present its information in a good teaching way too. So you can have conversations with it. You can do the same sorts of things that you would do with a teacher. I think that AI clearly, is here to stay, but I think. Think over time, AI is going to evolve a lot. I am not of the opinion that AI will replace people for a variety of reasons, but I think that it's here and it's up to us to be smart as to how we use it.   Fidel Guzman ** 15:14 Definitely. I think one of the the tips that we always give people is AI does a really great job of a number of different things, but it's always going to need that human touch at the end of at the end of the day. So don't just take don't just take some content that AI has created and take it to heart. Make sure to review it. Make sure to put that personal touch on there and have it speak your language. Have it really resonate with the audience as well, especially that, oh, go ahead. Or also just on Super mechanical, super scripted,   Michael Hingson ** 15:49 well, and I think as AI grows, it's going to try to emulate, or we're going to use it to try to emulate people more and more, but it still isn't going to get to the point where it truly is me or you, and we do have to put our mark on it. I've used it to help create several articles, and what I've done when I do that is I'll tell it what I want it to write about, and let it do it, and it comes up with some pretty good ideas that I incorporate into the article, that I create, between what it provides and what I add to the mix. And it really should be that way. Exactly what I've really found interesting is the number of people like in classrooms, who say teachers, who say, you know, it's really harder and harder and harder to tell when a student uses AI to write a paper or if the student is doing it themselves. And the first time I heard that, immediately, my idea of what to do was something like this, let the student use AI if they want to, let the have ai do the whole paper. What you ought to do is to have one day after all the students turn their papers in, where you bring each student up to the front of the class and say, defend your paper. Now you have one minute if they don't really know, yeah. I mean, if they don't know what's going on, then they're not going to be able to do very well, and they fail.   Fidel Guzman ** 17:19 Yes, I am a big proponent of comprehensive exercises and also public speaking. How well? How well can you articulate the thought that you gave in that paper? Right? Some of those different talking points, right? Can you convey the same message in front of the classroom?   Michael Hingson ** 17:38 Yeah, and, and, you can tell if a person is just not necessarily a great public speaker, they're nervous, as opposed to whether they know the subject. And those, in a sense, are two different things. But you can use the fact that students are at the front of the classroom to help make them better speakers, too, which is a good thing.   Fidel Guzman ** 17:59 Yeah, no, yeah. I agree with you. If they are using AI, just, you know, turn around a paper, have them present in front of the classroom. Yeah, let's, let's talk a bit more about your paper, yeah, and, and really have it be an interactive exercise. I think that's really where the end goal is going to be, now that AI has really taken over the way the classroom dynamic has changed. So having more of those interactive exercises, really taking a look at comprehension, whether somebody really understands that topic, and giving giving students and an audience an opportunity to discuss, how do we how do we create a hive mind mentality around this particular topic, especially in a classroom, right whether, whether that's in a school setting, in academia, or whether that's in a corporate setting, inside of an office.   Michael Hingson ** 18:54 Several months ago, we had a guest on unstoppable mindset, who's an executive leadership coach in Northern California who was a major proponent of AI. And when he worked with companies, and especially with presidents and leaders who were stuck on how we evolve and how we grow, he would bring AI into all those meetings, and one day he was dealing with one such situation where he told the president, you got to use you ought to use AI to get some great ideas. The President took that to heart, called his senior leadership staff in and said, take the rest of this day and create ideas about how you think we ought to do things better, and so on, and use AI to do it. And when everyone came in the next day, they had a lot of innovative and creative ideas, and all loved the fact that he encouraged them to use AI. And that led to. Us having a discussion about, is AI going to really take over the jobs that people do? And both of us agreed, no, AI won't. Ai can't replace anyone. We can fire somebody and then put AI in their place, which doesn't really work well. But what is a better thing is let ai do what it does well. So example that he gave was say, you have autonomous vehicles. As autonomous vehicles become more and more prevalent, like trucks that are delivering supplies, like shipping vehicles and so on, let the autonomous vehicle drive, but the driver needs to still be in the cabin and needs to be behind the wheel, even though they're not doing anything, because they are going to let the autonomous vehicle do what it can do. But you can give those people other assignments to do for the company that will keep them busy and do things that otherwise might not be done quite as efficiently. So the bottom line is, you keep people busy, you use the autonomous vehicle, and it's a win win situation all the way around.   Fidel Guzman ** 21:08 Yeah, great. I I've heard something very similar to that, and maybe if I can, if I can synthesize this, it's going to be that we want to remove manual task out of people's times, and we want them to focus on more higher value add activities. Do   Michael Hingson ** 21:29 you think that's fair? I think that's true. Isaac Asimov, years ago, the science fiction writer, wrote a really wonderful science fiction story about a young man who lived in a society where everyone had a particular job to do, and you were matched with your talents. And so there you you're you take a test when you're, like, eight years old and or or even younger, and that starts you down the road of what it is you're supposed to do for the whole country. And then you take another test several years later, and that locks you into what you're trained to do. So you always do the same task, but you do it well, because that's what you're trained to do. Well, this kid was in the whole process taking his tests, and he just wasn't comfortable with what was going on. And eventually he ran away. And what, you know, he he took the last test, apparently they looked at him kind of funny when they looked at the results and he didn't like what was going on. And he just left. He said, I'm not going to do this. I don't, I don't. I don't want to be an engineer. I don't want to do whatever it is that they want. And they eventually caught up with him, and they caught him, and they said, Why'd you run away? And he told them, and then said, No, you don't understand what just happened. Some people in society are the people who create the tests, create the processes, and don't get trained to do a specific thing, because they're the innovators and the inventors that keep society going, and you're one of those kids, and this was like, what, 50 years ago that he wrote that? So it's, it is, it is really interesting, but, but very true and, and the reality is, we can be as creative as we choose to be, and some people are more creative than others, but there are always tasks that we can find for anyone to do, and that will make them very happy,   23:40 absolutely, definitely.   Michael Hingson ** 23:42 So it works out. You know, it does work out really well. Well, a question for you. You have a leadership philosophy, needless to say, and you lead a lot in instructional design, what, what are the core principles, or what are the things that kind of make up how you teach leadership, and what it is that you teach people to do, and how do you go about team development?   Fidel Guzman ** 24:13 Yeah, I think some of the core principles that I that I really focus on with learning and development and instructional design. Number one, it has to be collaboration. It really does take a community to put some some really good training sessions and training opportunities in place, and it's really leveraging all the expertise from different subject matter experts. Give them a chance to share their perspectives and their insights on certain things, but also, really, just to enhance, you know, the the use of these training programs, because people are more keen to listen to like, oh yeah, this guy's a subject matter he's an expert in this particular. Their space and for them to to hop on. So I think that collaboration aspect is, you know, getting the Lean In from managers like, hey, this training is important. Your employees are going to benefit from this training, whether it's just for to develop their their education, to develop their career, whatever that may look like. But I want to say one of the, the first guiding principles is going to have to be collaboration. The second one is going to have to be most likely continuous improvement. As we start to roll out a lot of these different training sessions, whether it's public speaking, whether it's product training, whether it's industry training, if we roll it out, we keep our ear to the ground and make sure that we're receptive to the feedback. We take a look at what works well, what doesn't work well, what needs to be tailored. How can we, how can we also manage this across different time zones? So ion is super global company, I want to say, over 13,000 employees in over 13 plus countries. So also managing what those training programs look like for everyone, for everyone, across the board. So besides the collaboration, besides the continuous improvements or the I like to also say that the Kaizen, the Japanese philosophy of Kaizen, right, making those small improvements, the last one I want to say is going to be innovation. How can we incorporate, right? We were talking about AI. How can we incorporate some of these ladies, latest tech trends into what our training delivery looks like, whether it's something as simple as, how do we include more polls throughout a lecture to keep people engaged and participate? How do we include knowledge checks at the end of every session to make sure that people are walking away with some of the key takeaways. So, yeah, collaboration, continuous improvement and innovation. Yeah, how do we stay innovative and stay creative? I think having having some fun, staying creative along the way Definitely, definitely resonates with your audience as you're trying to do different things and trying to keep things as engaging and and fun as possible.   Michael Hingson ** 27:06 What do you say to someone who says, Look, I've really learned all I need to learn. I'm not really interested in learning anything new. That is, I know, isn't that? Yeah, but you hear it a lot, I'm sure, or too much. I   Fidel Guzman ** 27:22 think some people get comfortable right, like, Hey, I'm comfortable with what I know. And learning does require a certain level of mental energy, and it also requires a certain level of you being willing to take on a new challenge, to take on and learn something new. So to them, I would genuinely ask, what's your interest? How can we supplement what this interest looks like? You know, what are your interests in other avenues? And I think that will plant a seed to let them know that learning and development should be something learning, right? Just learning in general, it should be something that you should do throughout your life. I recently started a podcast called the hero in the mirror, and I wanted to take a moment and actually, thank you, Michael. I don't know if you remember our initial conversation. But we were talking, we were talking about, you had asked me, What ideas do you have? What are you working on? Are you working on, any books, any podcasts? And I had mentioned, I was like, Hey, I actually have an idea for a podcast. And you pause for a moment, and you were like, what's stopping it? Yeah, and it was, it was kind of like, it kind of took me back. I'm like, What? What is stopping me? Right? And sometimes, and in coaching, we call it interference, like you're you probably have a fear of failure. You have a fear that something's not going to go right, or this task seems enormous, that you don't know where to start. Yeah, so making small, small mental changes, making small steps, I think, definitely add up. Since then, Michael, I've had I've had three episodes. I've had some great guests hop on and share their story of resilience and triumph. And as I'm starting to do more episodes, I'm I'm hearing stories of people willing to have that, that mindset of, I want to continue to learn, I want to continue to expand on the person that I am and make myself well rounded in these different, different areas. So So, long story short, if somebody says I don't, I don't need to learn anything, there's always room for growth. There's always room for interest, what, what interests you, and how? And how can we follow that interest and and supplement it with some some training content.   Michael Hingson ** 29:49 I know, for me, I'm extremely comfortable with what I know, and I'm extremely comfortable with what I've learned, but I'm also very uncomfortable in knowing there's a lot of stuff I don't know and that i. Still need to learn. So I love to learn right from the very beginning, when I first discovered the internet, I regarded it and still do, no matter what there is with the dark web and everything else, I think the internet is a treasure trove of information, and it's so fun to discover new things online. And there's so many ways to go. We've got so many places where we can go get books that we never had access to before all of us. There's so many places where we can go to learn about organizations, about people. They're just so many wonderful things, and it's only one way, because I also think there is a lot to be said for real personal interactions, but I think the internet is a wonderful treasure trove that gives us the opportunity to learn a whole lot that we don't necessarily know about, subjects that we don't know anything about.   Fidel Guzman ** 30:55 The Internet is a double sided sword. It is. You can find information that will support right? Maybe you know an opinion that you have on the other side of that, you can find lots of information that does not support independent opinion that you have. And also it's a rabbit hole. Soon as you start going out that rabbit hole. But the one thing I do appreciate from the internet is the channels of communication that it's built. Yeah, and I'm appreciative of being able to have connected with you on LinkedIn, and that's turned out to us having this podcast here today.   Michael Hingson ** 31:34 I think that for me, I'm not as interested on going online and in finding something to change an opinion as much as I am finding something that will tell me about something that I didn't know as much about. Now I might change my opinion from what I thought it might be, but I I really love to try to really get as much as possible into dealing with facts or substance to teach me things, and then I'll form my own opinion from that. Yeah, you know what I'm saying. Of course,   Fidel Guzman ** 32:11 gets a good grounding of all the all the materials, synthesize it yourself.   Michael Hingson ** 32:19 Yeah, I think we should do that. I think we have to be the one to synthesize whatever it is we're dealing with. That's That's our responsibility, and that should always be the way it is, which is, and I don't want to get political or anything, but which is one of the reasons that I say any politician who says, Trust me will be the first person I won't trust until I verify. I am a firm believer in trust, but verify. I don't care who it is. I think it's so important that we really take the time every single person needs to take the time to study what's going on, and and, and really look at all sides of something. I think that's important. I listen to newscasts regularly, and I like to listen to newscasts from all sides. Some I find why I don't want to listen to them very much, because of what they do or don't do, but I still think that it's important to really understand all sides of a subject.   Fidel Guzman ** 33:29 Absolutely, I totally agree with you.   Michael Hingson ** 33:32 So you know, I think it is kind of neat to to have that opportunity, and I think we learn so much when we take the time to really study. I'm amazed. I was at a restaurant once, and my wife and I were there. We were talking about newspapers and what we get from newspapers or online, and our waitress came up and Karen said, so do you read the newspaper? And this woman's 30 years old, and she says, No, I don't. I don't have time, you know. And how little she learns, because she doesn't really seek information, which is too bad.   Fidel Guzman ** 34:07 Yep, you people have to be receptive. People have to be receptive to to gaining new bits of information. And sometimes people are just happy knowing like you, like you mentioned earlier, just happy knowing what they're what they know, just comfortable in in their own space, until some more power to that, more more power to them, more power to them,   Michael Hingson ** 34:31 until something happens to disrupt the happiness and surprises them, because they really didn't learn enough to know that that was a possibility. Yep, I never thought I would be doing a podcast, but when the pandemic occurred, I started to learn about it, and learned all the value of it. Now, I had been at our campus radio station at UC Irvine for six years, and I was program director one year, so I understood radio, and when I started learning about podcasts. They went, this is really pretty cool, and I had never thought about it, and had never been interviewed on a podcast, but I realized I know what I can can do with this, and I know that I can sound intelligent on the air. And so I started to learn about it, and here we are now, just today, actually, we published online and in YouTube episode 324 of unstoppable mindset since August of 2021 Congratulations, Michael. Well, thank you. It's a lot of fun. We actually went to two episodes a week in August of 2022 Oh, wow, because we had such a huge backlog. Yeah, and I don't mind having a huge backlog, but it was growing way too much. So we went to two episodes a week, and and it's a lot of fun to to do it. And as and as I love to tell people, for me, the most important thing is I get to learn from every single person who comes on the podcast. It's so neat to be able to do that, of course. So it works out really well. Well for you, what kind of challenges have you faced? What have you done to overcome challenges, and what are some of the biggest challenges you faced, and how you did you deal with them?   Fidel Guzman ** 36:17 Okay, yeah, that's great. That's some of the questions I use on on my podcast, here in the mirror. So I'm on the I'm on the other side of that chair today. Yes, no, it's good. It's good. It's a good question. So I want to say, you know, there are, there are three main, three main challenges that really stand out for me. One I'm very vocal about, and that is my speech impediment, my stuttering problem. It was really bad when I was little kid. I had a speech pathologist. Even now, talking to you on this podcast, I have to be very conscious with what I'm saying. Some of the listeners might might have caught it in the beginning when I get too excited about a particular topic, or if I haven't formulated my thought yet, but the speech impediments is something that has really made public speaking a passion for me. It was hard for me to have a voice when I was a little kid, I used to try to raise my hand and answer a question when I was in elementary school, and the teacher would be like, All right, next one like you had, you had your turn. And so I, you know, I've struggled, you know, to have a voice. I struggled with just completing sentences, and the way that I overcame that is through a speech pathologist that really gave me the confidence to believe in myself. I remember one exercise she gave me one day is she grabbed me from my classroom. She would pick me up from my classroom every Tuesday and Thursday, and she picked me up one day, and I was kind of down in the dumps. I didn't really like going to the class. We weren't really advancing much. And she's like, Hey, we're going to try something different tonight. Different today. She's like, today I'm going to have the order of pizza. And I was still a little little fat kid, like fourth or fifth grade, so I was like, oh, yeah, I'm all for it. What's going on here? And she was like, but the catch is, you need to order this pizza without stuttering. And you know, right away, kind of my heart dropped. And she's like, okay, like, don't, don't worry, we're gonna practice exactly what you want to order. And she's like, What do you want? And I'm like, Well, I want a large pepperoni pizza with an RC, a two liter RC Cola delivered to McPherson Elementary. And she's like, okay. She's like, write it down. I'm like, Alright, great to like, write it down again. I must have written it like, 10 times. She's like, No, now practice it. So about 15 minutes of doing that, she was like, All right, I think you're ready. She hands me the phone and, you know, I pick it up. My heart's in my throat, and I'm just like, like, I'm like, hi, you know, I want to order a large pepperoni pizza with a two liter RC Cola delivered to McPherson elementary for Fidel Guzman, and I was just astonished. I hung up the phone. I was happy for two reasons. Number one, I was going to get some pizza. Number two, I was able to say it a complete, full sentence without stuttering. And she she really believed in me and instilled in me that confidence that I could overcome this. But it wasn't an overnight success. It still required me go going to the speech pathologist, you know, throughout my elementary school, throughout all those years, and even as an adult, continuing to practice and hone that in in high school, doing presentations, in college, doing presentations. So right now, I am the VP of education for our America's Toastmasters Club, and this is one story i i always tell people, and they're like, No, you don't stutter. I'm like, if I get too excited, I'll lower my words. But that was that was one challenge, that was one challenge, and it's. Is it's still something I have to be very conscious of. And I've caught myself a couple times earlier in this podcast where I kind of mumble a little bit or get caught up in a particular word. But besides that one, I want to say that the second one was more of my in college. In college, I struggled paying for school. I mentioned I'm first generation Mexican American, and I was one, one of the first, first of my brothers to attend college full time. And I did all I could to make ends meet, two, three jobs, just paying for tuition. Financial aid was great, you know, it really helped me with a portion of that, but a lot of it really ended up, you know, being due onto me. And then I had my daughter, and it was just a struggle. I was like, How can I be a dad? How can I be a student? How can I work on my career? And I had gone to a financial aid workshop, and the one thing that stood out in this workshop was when they were talking about scholarships granted in high school when you're about to graduate, they talk to you about it, but it doesn't. It doesn't really materialize until you're until you receive that bill. Yeah, you're just like, hey, here's, here's a $2,000 bill for this college class. And you're like, oh, man, this is, this is not, this is not cheap. It's pretty expensive. And the one thing you know that stood out was, you know, let the scholarships, and they started talking about scholarship applications, and I found that there were a couple common denominators with the scholarships. Number one, they wanted two letters of two letters of recommendation. Number two, they want an essay. What are you going to do with your degree? How are you going to make a positive impact in the community? And number three, sometimes, typically an interview. And so I ran with it. I was like, they want two letter, letters of recommendation. They want one essay. They want an interview. No problem. And I made that my part time job. On the weekends, I would just apply, apply, apply. And I started getting some small wins. I started getting a $250 scholarship here, a $500 scholarship there, $1,000 scholarship, you know, here, and all of it started to add up, and it started to gain momentum. And I was lucky enough to get, get, get accepted for a number of different scholarships and complete my my college education, and even, you know, be strong willed enough to go back and do it again and try to try to get my masters. So those were two, two big ones, but I'll pause here and see if you have any questions around those two challenges for me. Michael, no,   Michael Hingson ** 42:41 but I I really admire what you did. You You made a choice and you followed it through. And I think that's of course, the whole issue is that we have to make choices and we need to follow through. And if we find that, we need to refine our decisions. We do that. I know when I was a student and a program director at the university radio station, I wanted everyone to listen to themselves. I thought it was a great idea to have everyone listen to themselves on the air. And the way you do it is you record it and you give it to them. And I didn't anticipate how hard that was going to be, because for me, I was used to doing it for myself, yeah, but I I didn't realize how much resistance I was going to get from literally everyone at the radio station, they were not interested in and I'm thrilled about doing it at all. What I and the engineer at the station did eventually was to put a cassette recorder in a locked cupboard, and whenever the microphone was activated, the recorder would go on. So, you know, you didn't have to hear the music. You just wanted to hear yourself talk. And we, we really took a major step and said, You have to listen to these recordings. We gave each person a cassette. We expect you to listen to these recordings and improve accordingly. What I didn't say much was, I know what it's like. I'm my own worst critic, and I have to listen to it, so you guys do now. I've changed that, and I'll get to it in a second, but we pushed everyone to do it, and it wasn't long, not only before we started seeing improvement, but before the people themselves started recognizing that they were really getting comfortable listening to themselves and that they were taking this to heart, and by the end of the year, we had people who were loving it and wanting their cassette every day or every week, and also a. Some of them went into broadcasting. For me, what I learned, and it took many years before I learned it is I'm not my own worst critic. I shouldn't be negative, as I said earlier, I'm the only one who can really teach me. I'm my own best teacher. And I think when you make that mind shift from being your own worst critic to your own best teacher, it really puts things in a much more positive light. And I've said that before on the podcast, and I will continue to say it, because I think it's a very important   Fidel Guzman ** 45:29 concept. We actually have a similar exercise for our America's Toastmasters Club, where we'll we'll record some speeches, and we'll have people listen back to their recorded speech. And a lot of people say like, man, it's cringe to hear yourself on the on the other side, on the other side of those iPhones, but it is a very useful exercise. You get a better understanding of your your filler words, your eyes, your arms, your vocal variety, your body language. And if you're looking to be a great, I don't want to say public speaker, but if you're just looking just to speak better in general, even when it's an on a presentation, on a call, or if you have to give up a toast at a wedding or a quinceanera, for you to be able to, yeah, critique yourself and gather feedback from your from your own recording   Michael Hingson ** 46:23 well. And the reality is, the more of it you do, and the more you listen to it, having been up there in front giving the speech, you also see how people react. And if you continue to observe and listen to the recordings as you go forward, you will improve, yeah, for sure, which is which is really important. And one of the things that I try to do regularly now is to record talks. When I go and give a speech somewhere, I will record it so that I can listen to it and I enjoy it, because I discover Did I really say that I shouldn't have said it quite that way, but I'll do better next time. But listening to it helps such a tremendous amount,   Fidel Guzman ** 47:13 especially with those filler words. So when you really listen to the recording, you'll be like, Man, I use a lot of likes or SOS or ands or buts, and if you want to speak eloquently, it is, I mean, like anything, you just gotta practice it. You gotta practice it, and you have to be receptive to that, the feedback. And you have to also celebrate the small wins. One thing I am a big proponent on is celebrate the small wins. Yeah. So if you are able to do your your first speech at a Toastmasters clubs like we, we give you tons of accolades, because it is not an easy fit, an easy feat. If you're able to do the second one, even better. You're, you're progressing, and you're, you know, you're increasing your understanding of some of the fundamentals of public speaking. Yeah, so you're preaching to the choir here.   Michael Hingson ** 48:05 Yeah, no, I understand. Oh yeah, it's good, but it is really important to do, and it's fun to do. If you decide to make it fun, and if you decide that you want to become a better communicator there. There are lots of us and all that sort of stuff that people do. I've heard some people say that's really not such a bad thing. Well, I've got to say that I've never really been used to having a lot of us. And you know, there's a guy out here who I don't think he's alive anymore. He used to be a sports announcer out here. His name was Jim Healy, and you may have heard him when, well, out here in Los Angeles, anyway, he was on K lac, and he had somebody, well, he had a recording of somebody, one of the sports jocks, and he announced that he was going to play this recording, and what you're going to hear is this guy in 60 seconds say, you know, 48 times, that's and he did what's amazing, that   Fidel Guzman ** 49:17 when you when you get to Some of those, it's like, what do they say? Nails on a chalkboard? You're like, Oh, yeah. Like, what are you trying to say? Just, just say it. To say, to say the damn thing.   Michael Hingson ** 49:30 Yeah, talk a little bit slower and just say it.   Fidel Guzman ** 49:33 One thing that I'm trying to be conscious, more conscious of is pauses, like those deliberate pauses, those deliberate pauses to collect your thoughts, like I often need, just to collect myself, but also to build suspense the message and the message that you're trying to give, especially when you're in front of a group of people, in front of an audience, and you're pausing there, they're just like, oh, what? So what is he? What is he gonna say next? What's up? What's going on with this pause? So it's also you have this arsenal of tools when it comes to to public speaking and to engage with an audience and to keep them, to keep them interested in what your next thought is going to be. What What am I going to say next? How am I going to, you know, align this topic to something else that I want to discuss.   Michael Hingson ** 50:24 I love, yeah, I've discovered the value of pauses. You can make a pause last too long, and one of the things you learn is how long to make a pause. But I love pauses. They really do add a lot of value. There they get. Well, you talk a lot about continuous improvement, and clearly you you really love the whole concept. What's an example of a project where you instituted continuous improvement, and how do you make that happen? Thanks, Michael.   Fidel Guzman ** 50:56 Let's pause again. Yeah, right. I know. Yeah. All right. Michaels, Michaels, throw me. Well, not much of a curveball, but yeah, no, that's good. So I know continuous improvement. And one project that I worked on, I want to say one that comes to mind is last year I hosted a series of product boot camps. And what these product boot camps really were, were product training and networking opportunities within ion. I had just gone through the acquisition of backstop into the into the ion family, and I saw a need. I saw a need there for some product training. And what I did is I started to coordinate with subject matter experts, hence the collaboration and community principles that I have with learning and development. And started to piece together a boot camp. So a series of training sessions, and we discussed location, we discussed different components that we can include on there. We discussed remote hybrid in person, what some of those options were, and we had about, I want to say, five or six of these boot camps in 2024 and what I noticed is that for each of the boot camps we would tailor it a little bit, because each of these different products that were under specific umbrellas were for certain audiences, you know, for certain segments of the business. So we had to, I had a template, but we had to tweak that template a little bit. Who do we want to come in here? Who do we want to come in for this particular topic? When do we take breaks? If it's in person, you know? Do we take longer breaks if it's in person? How do we include some interactive components to it? How do we test people's knowledge, whether it's through live polls, whether it's using an LMS platform to do knowledge checks? How do we create a certificate based program around this? And for each of those, it was a learning experience. It was a learning experience because we, every subject matter expert, is different, right? You're building different relationships with different people, and even their style of talking or their style of teaching on a particular topic is going to be different. So those continuous improvements throughout each of those boot camps really started to to resonate and just to showcase themselves. And for each of those, we had a similar template for all of them, but we made minor tweaks to make sure that it was as engaging and and thoughtful as possible.   Michael Hingson ** 53:36 Wow. Well, that's pretty cool. Um, and I think that the very fact that you would make the tweaks and you recognize the need to do that was pretty insightful, of course, because for me, I know when I speak, some people early on told me you should write a talk and you should, you should just give that talk. I tried that once. I didn't like what I sounded like when I read a talk, and I haven't done it since. And I also realized that I do better, and sometimes it isn't necessarily a lot, but when I customize every talk so I love to go early and try to hear speakers who speak before me, or get a chance to meet people at an event, because I will learn things invariably that I will put into the talk. And sometimes I'm tweaking talks up to and including the start of the talk, and sometimes I will tweak a talk when I'm speaking and I'm getting the impression just from all the fidgeting, that maybe I'm not getting through to these people, or I'm not really doing this in the best way possible. And I will change until I get what I expect to be the audience. Reaction, because I know what an audience is like when they're fully engaged, and I also know that not every audience is the same, so I hear what you're saying. I think it's important to do that.   Fidel Guzman ** 55:13 Yeah, for you to be able to do that on the fly, kudos, kudos to that. But yeah, we you got to be able to understand that audience, understand that audience, understand what's what's going on, the dynamic of that, of that situation. So you're, you're a veteran at at this, so no surprise there.   Michael Hingson ** 55:31 Well, that's a lot of fun. Well, what do you do when you're not working you, I know you're involved in various activities and so on. So what do you do when you're, yeah, not an eye on writing, doing, training, stuff and all that.   Fidel Guzman ** 55:45 A number of different hobbies. My wife calls me the Energizer Bunny, because I'm always running around doing something, but some of my main things is right now judo. I did wrestling in high school, and I did mixed martial arts when I was getting my undergrad. And I love martial arts. I think iron sharpens iron. It's good to be around a good group of, good group of people, people who are who are like minded, people who are looking to continue to develop themselves. And yeah, if you're in a room full of tough guys, you have no other choice than to start to be a tough guy yourself. So I love martial arts. I did a couple Judo tournaments, judo and jujitsu tournaments last year, where I placed. And let's see, besides that, triathlons, I love to run, I love to bike, I love to swim. I did my first triathlon last year. I really enjoyed it. I thought it was a phenomenal experience. I mean, it's two three hours of non stop movement, but it was, it was great just to be part of that, of a huge event like that, besides the martial arts and the constant running and swimming and biking, the last thing I want to say is writing and poetry. I have started to compile all all my poems. Hopefully, in the next year or so, I'll, I'll launch a small book of poems. And, yeah, I'll keep you, I'll keep you posted on that. But I do, I do like to write on the sign, you know, hopefully a book of poems. And, you know, since since having my daughter, I've always liked children's books. I would, I would love it if I could launch my my own series of children books, and I'm working on a couple templates with that. So, yeah, stay staying busy, staying busy, physically active, but also mentally   Michael Hingson ** 57:40 active. So you haven't written any books yet. I have a   Fidel Guzman ** 57:44 couple ideas, a couple ideas of what, what kids books want to do, but you don't have any books published yet? No, none yet. None yet. Well, we're anxious to see that happen. You got, you got it, you're gonna, you're gonna light that fire. You're gonna light that fire as well. No, and again, right? I do appreciate you for for really, really motivating me to start my own podcast, because you had really said, like, what's stopping you? Like, like me, I'm stopping myself, you know. But even yet, yeah, even like, you know, being an author, I know that you're an author, you know, I would love to have a conversation offline with you. You know what that publishing experience was like, because I think that's my biggest interference right now with that, is like, I don't know where to start with the publishing. I know I can self publish. I know I can go through publishers and like, the internet, like we said, a double sided sword, yeah, you have information that tells you you should just self publish, and then you have other bits of information. Was like, You should go through a publishing company and just like, where do I Where do I choose? But I think that's why having mentors, you know, and getting to network with people who are experienced, such as yourself, and these different avenues of public speaking and being a keynote speaker and having a podcast, being a podcast host and being an author. I think, I think it's great, and you are definitely an inspiration to me. Michael, well, thank you.   Michael Hingson ** 59:11 You're familiar with Jackson Hewitt, the accounting and tax company. You got it? Okay? So I can't remember whether it was night, whether it was 2016 or 2017 but I got invited to go speak at one of their events, and I did. And while I was there, I met a woman, and I didn't know what she did, and she she, she worked at a Jackson Hewitt, and I just happened to say, what do you own of a firm? Because most of the people there were supposed to be company owners. And she said, No, maybe someday. And I said, why not? You ought to own a company. You ought to you ought to become a company owner. You'll go further Anyway, last year, she sent me an email, and she said, I've never forgotten that, and I think it was like a year later, or two years later, she's. After I and she met, she said, I got my first company, and I now own 10 branches. Wow. Back, I said, that's pretty cool. Oh,   Fidel Guzman ** 1:00:09 Michael, Michael, you are just making ripples in the universe. Just ripples doing something. Yeah, that's good. I don't want to get too religious, but you're doing God's work, man, well,   Michael Hingson ** 1:00:18 I hope so. You know, expect Hill. Hill. Guy, guide, or she'll guide, yeah, but so what do you think is the future of work, of workplace training and learning?   Fidel Guzman ** 1:00:30 Yeah, I think we, we touched a little bit upon this. But you know, AI, you know, definitely, how can we leverage AI for content creation, creating outlines and also using it as feedback. But I also want to to bring back the the in person training. I know we've all gotten very comfortable with, you know, doing stuff remote, but similar to the example that we talked about earlier, where that teacher was like, oh, all these, all these kids are using AI for these papers, and how do I really test their comprehension? That's, that's something you know, that in person activity, yeah, I think definitely has a tremendous amount of value, not just for the instructor, but for the end learner. Yeah. So I think, I think a mixture of like, okay, great, you know, how can we use AI to create content? How can we use it to provide, you know, feedback for people to continue to improve on certain areas. But how can we bring back that in person component?   Michael Hingson ** 1:01:38 Well, see, oh, go ahead,   Fidel Guzman ** 1:01:39 yeah, to, to to unify. It was probably that pause, that to to unify, to unify a vision, you know, a vision of of continuous improvement. You know that to unify, that vision of what a team might be aiming for, yeah. So, yeah. So, I think, I think, you know, long story short, it's going to be, you know, leveraging a bit of AI and still bringing back that, that in person aspect. Well,   Michael Hingson ** 1:02:05 you know, I I've done virtual presentations as well as, of course, lots of in person presentations. I much prefer in person to virtual but my main reason for that is that I can tell what the audience is feeling. I get a lot more information if I'm doing an in person talk than I would get if I'm just doing a virtual talk. Now I've done it long enough that I mostly can do pretty well at a virtual talk, but it's still not the same, yeah, and I still don't get exactly the same information, but I can do virtual talks, and I do and it, and it's fun and and I can play games with it, because I can always turn my video off and really drive people crazy. But you know what? What advice would you give to an aspiring leader who wants to to evolve and make make changes to their organization or to themselves and so on.   Fidel Guzman ** 1:03:06 So advice I would give for aspiring leaders. I think the the main one that I really focus on is opportunities and challenges. Be ready to embrace any opportunities that come your way, but just know that each of those opportunities, it's going to come with its own set of challenges, and be prepared for both, and be okay with dealing both at the same time. And you know last, but you know not least, is that there are there are lots of stories of triumph, and to really curate yours. What does your story of triumph look like? What is your passion and how does, how does all of that connect?   Michael Hingson ** 1:03:53 And it may be evolving, and it may be different in five years than it is today, but both memories are important, yeah, which is cool. Well, Fidel, we've been doing Can you believe we've been doing   Fidel Guzman ** 1:04:08 this for over an hour? Time flies and you're having fun,   Michael Hingson ** 1:04:12 absolutely. And I really appreciate you being here and being a part of this, and I really appreciate all of you who have been listening to us and watching us. We're really excited that you're here. I hope that this has been valuable for you as well, and that you've learned something. Fidel, if people want to reach out to you, how can they do that? I   Fidel Guzman ** 1:04:31 want to say LinkedIn, feel free to reach out to me on LinkedIn. What's your LinkedIn identifier? You can find me as Fidel Guzman, comma, MBA, and I'll also give you a link so you can, you can accompany it alongside this episode, yeah, but feel free to connect with me on LinkedIn. That's going to be the easiest way to get in touch with me. And I'll also have some links if you want to check out my podcast. And hopefully I'll have, I'll have that book of poems out, yeah, soon.   Michael Hingson ** 1:04:59 Well, that will be. Good. Well, thank you again and again. Thank you, all of you. If you'd like to reach out to Fidel, I'm sure he would appreciate it. I would, and you're welcome to reach out to me.

In today's Part 2 episode, Dr. Mark Costes continues his compelling conversation with Dr. Lincoln Harris, CEO of RIPE Global, diving deep into the innovation behind their game-changing dental training platform. In this second half, Dr. Harris reveals how their software and hardware ecosystem is built for scalability, with a focus on improving clinical outcomes and associate productivity—fast. From cutting-edge cloud simulators and proprietary mannequins to custom LMS channels and data-driven ROI models for DSOs, it's all about getting measurable results and breaking down barriers to skill adoption.  Plus, the two discuss strategies for associate engagement using “carrot and stick” methods, and how RIPE is positioning itself as the productivity partner for DSOs worldwide. Mark also shares his vision for sustainable global mission clinics through Smile Outreach International, and Lincoln generously offers RIPE's support to train local clinicians in underserved areas. EPISODE RESOURCES https://www.ripeglobal.com https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

In today's Part 1 episode, Dr. Mark Costes sits down with the always insightful Dr. Lincoln Harris, founder of Harris Dental Boutique and CEO of RIPE Global. Fresh off recording 26 podcasts at Thrive Live, Mark kicks things off with high energy and hands over the mic to Dr. Harris, who shares his incredible journey from Queensland, Australia to Colorado, USA.  The conversation dives into the evolution of RIPE Global from an in-person CE provider to a global force in dental education, now offering cloud-based procedural training, proprietary LMS software, and cutting-edge hardware. Dr. Harris unpacks how their unique platform helps new grads and DSOs alike boost productivity and clinical skill, all while tracking real implementation and ROI. You'll hear how they tailor training programs to individual needs and how the system can even be white-labeled for other educators. EPISODE RESOURCES https://www.ripeglobal.com https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

Microsoft's Mike Tholfsen unveils game-changing AI breakthroughs for educators at ISTE 2025, including Copilot Chat for teens 13+, the revolutionary Teach module that creates standards-aligned lessons in minutes, and AI-powered study guides that transform how students learn. Discover how Learning Zone on Copilot+ PCs brings AI directly to your classroom without internet, plus exciting updates to Learning Accelerators and seamless LMS integration that puts powerful AI tools right where teachers need them. Key takeaways: FREE Copilot Chat now available for students 13+ with enterprise data protection New Teach module creates lesson plans, rubrics, and assessments aligned to standards from 35 countries Study guides in Copilot Notebooks generate personalized quizzes and flashcards Learning Zone app enables offline AI lesson creation on Copilot+ PCs Unified LTI integration brings Microsoft's AI tools directly into Canvas, Schoology, and other LMS platforms Perfect for K-12 teachers ready to save time and enhance learning with responsible AI. Subscribe to the 10 Minute Teacher Podcast for weekly classroom-tested tech tips! Full show notes: coolcatteacher.com/e906 @mtholfsen @coolcatteacher | #10MinuteTeacher #MicrosoftEDU #ISTELive #ASCDAnnual #AIinEducation