Podcasts about LMS

In this episode, Kevin Yates - widely known as the L&D Detective® - joins David to explore why measuring impact remains one of the most persistent challenges in Learning & Development, and how L&D can finally start getting it right. Together, they unpack why reporting on learning activity isn't enough, what it really means to uncover evidence of performance impact, and how L&D must evolve to contribute meaningfully within the wider performance ecosystem. Kevin outlines the flaws in traditional training needs analysis, introduces his Workplace Performance Investigation Framework, and explains how business metrics—not LMS data—must become the cornerstone of meaningful measurement. Kevin also shares how L&D teams can use tools like the Performance Impact Blueprint and Instructional Design for Performance to plan for outcomes from the outset, and why embracing the identity of ‘impact investigators' is critical for L&D's future. If you're serious about proving learning's contribution to business performance, this episode is unmissable. KEY TAKEAWAYS The "village" approach is central to performance. L&D should measure collective, not isolated, impact. LMS data is easy to get, but it does not truly measure the impact on business performance. The 6 questions for business performance and 6 for human performance, in the framework, uncover the true needs behind a training request. Because improving performance involves many teams, a project management approach helps organize everyone's roles, tasks, and contributions toward a shared business goal. BEST MOMENTS “It takes a village to impact workplace performance." “We must define impact. Before we can investigate it.” "Designing for performance is very different than designing for training." Kevin M. Yates Bio Kevin M. Yates is globally recognised as the L&D Detective®, known for investigating the impact of training and learning on workplace performance. With over 25 years of experience across major brands like McDonald's, Meta, and Grant Thornton, Kevin brings a practical, data-driven approach to measuring learning's contribution to business results. His work empowers L&D teams to go beyond activity metrics and uncover real evidence of performance impact. Kevin is also the founder of Meals in the Meantime, a nonprofit tackling food insecurity with the same focus on measurable outcomes. You can follow and connect with Kevin via: LinkedIn: https://www.linkedin.com/in/kevinmyates/ Book: https://kevinmyates.com/detective-kit Website: https://kevinmyates.com/ VALUABLE RESOURCES The Learning And Development Podcast - https://podcasts.apple.com/gb/podcast/the-learning-development-podcast/id1466927523 L&D Master Class Series: https://360learning.com/blog/l-and-d-masterclass-home ABOUT THE HOST David James David has been a People Development professional for more than 20 years, most notably as Director of Talent, Learning & OD for The Walt Disney Company across Europe, the Middle East & Africa. As well as being the Chief Learning Officer at 360Learning, David is a prominent writer and speaker on topics around modern and digital L&D. CONTACT METHOD Twitter:  https://twitter.com/davidinlearning LinkedIn: https://www.linkedin.com/in/davidjameslinkedin L&D Collective: https://360learning.com/the-l-and-d-collective Blog: https://360learning.com/blog L&D Master Class Series: https://360learning.com/blog/l-and-d-masterclass-home This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/

Pop-punk-influenced Kayko is on the first leg of his tour. He stopped in to The LMS studio to share some songs and stories from the road! Listen in!

Tersia du Plessis joined Clarence Ford on News and Views to discuss her free online education initiative for unplaced Grade 8 learners, how the Western Cape school placement crisis affects families, and what she believes the Department of Education should be doing to partner with citizens offering real solutions. Views and News with Clarence Ford is the mid-morning show on CapeTalk. This 3-hour long programme shares and reflects a broad array of perspectives. It is inspirational, passionate and positive. Host Clarence Ford’s gentle curiosity and dapper demeanour leave listeners feeling motivated and empowered. Known for his love of jazz and golf, Clarrie covers a range of themes including relationships, heritage and philosophy. Popular segments include Barbs’ Wire at 9:30am (Mon-Thurs) and The Naked Scientist at 9:30 on Fridays. Thank you for listening to a podcast from Views & News with Clarence Ford Listen live on Primedia+ weekdays between 09:00 and 12:00 (SA Time) to Views and News with Clarence Ford broadcast on CapeTalk https://buff.ly/NnFM3Nk For more from the show go to https://buff.ly/erjiQj2 or find all the catch-up podcasts here https://buff.ly/BdpaXRn Subscribe to the CapeTalk Daily and Weekly Newsletters https://buff.ly/sbvVZD5 Follow us on social media: CapeTalk on Facebook: https://www.facebook.com/CapeTalk CapeTalk on TikTok: https://www.tiktok.com/@capetalk CapeTalk on Instagram: https://www.instagram.com/ CapeTalk on X: https://x.com/CapeTalk CapeTalk on YouTube: https://www.youtube.com/@CapeTalk567See omnystudio.com/listener for privacy information.

In episode 577 of the MobileViews podcast, Todd Ogasawara and Jon Westfall dive into a lively and wide-ranging discussion on recent tech developments, frustrations, and personal experiments. The episode kicks off with reflections on the Google Pixel 10 Pro and XL, highlighting their impressive computational photography features—especially the 100x ProRes zoom—and the new Pixel Snap (MagSafe-like) charging support. The duo also critiques Microsoft's confusing app design choices, particularly within the Microsoft 365 mobile experience, and laments the decline of Surface and Duo devices. Apple and Google's alternating dominance in the tech news cycle is a recurring theme, with both hosts expressing mixed feelings about hardware reliability and innovation across platforms. The conversation takes a playful turn as Todd and Jon explore the quirks of macOS wallpaper rotation, the long-awaited Instagram iPad optimization, and the curious behavior of Amazon's Fire tablets. Jon shares his growing GitHub repository of useful Python scripts, including tools for photo redaction and LMS reporting, while Todd muses on AI's growing influence and the potential of thermal sensing in upcoming Apple devices. They wrap up with speculation about the upcoming Apple event, interest in AirPods Pro 3 and Apple Watch Ultra 3, and a brief update on Hurricane Kiko near Hawaii. 

On parle beaucoup d'attirer les talents.Mais une fois recrutés, que vivent vraiment vos collaborateurs ? Avec Séverine Loureiro, Directrice Générale du Lab RH, conférencière et autrice de plusieurs livres sur l'expérience collaborateur, on explore un sujet trop souvent sous-estimé : l'expérience vécue après l'embauche.Dans cet épisode de Learning by Doing, Séverine partage son parcours, du recrutement à la DG du Lab RH, comment transformer la vision RH en pensant le collaborateur comme un client, pourquoi il faut donner plus d'autonomie aux managers, mais aussi un projet inspirant autour des JO, où le sport a servi de levier pour engagement et inclusion.Bonne écoute !À très vite,Prenez soin de vous !Plus d'info :Pour suivre Séverine sur LinkedIn : https://www.linkedin.com/in/severineloureiro/Le Lab RH : lab-rh.comPour recevoir gratuitement notre sélection hebdo de conseils pratiques pour animer votre équipe, rendez-vous ici : https://teambakery.com/nlEt n'oubliez pas de laisser 5 étoiles et un gentil commentaire sur Apple Podcast et Spotify si l'épisode vous a plu.

Scrappy ABM brings practical playbooks that don't break the bank. In this episode, host Mason Cosby sits down with Katie Yagodnik, founder of SFE Advisors, to focus on one of the most underutilized areas of revenue growth: the post-sales experience.While much of the market obsesses over CAC, Katie and Mason unpack the power of net revenue retention and why customer journeys after the sale are where long-term value is created. From segmentation strategies and digital adoption to habit formation and personalization, Katie shares how data, milestones, and feedback loops transform customer relationships. The conversation shows exactly how mapping behaviors and empowering users at the right moments leads to retention, expansion, and exponential growth.

This episode is sponsored by Doowii. Doowii brings all of your district's data together. When data is scattered across systems and buried in outdated reports, it's hard to turn that data into action. Doowii connects your SIS, LMS, assessments, staffing, financial data, and more into one secure, conversational intelligence platform designed for all educators. No extra strain on your district's resources, just faster, smarter decisions. Hungry for better insights? Visit doowii.io to learn more and see it in action. If your school's data could talk, would it ask for help? Or maybe just a better dashboard? In this episode, I chat with Ben Dodson, founder and CEO of Doowii, a cutting-edge AI-powered data platform built specifically for education. Ben shares how his tech background (hello, Google and Snapchat!) inspired him to leap into the world of EdTech to solve one of education's messiest problems: siloed, underutilized data. We cover:

David Walsh from Cordal is the Kerry Person of the Year as chosen by the Kerry Association in Dublin. He is a successful businessperson who established The Beatrice Pembroke Walsh Foundation, to fund research into LMS (leiomyosarcoma) an extremely rare and aggressive cancer which affects just six in one million people and mainly women. The Kerry senior football team, management and Kerry GAA have been selected to receive the Laochra Chiarraí award, which recognises exemplary leadership in community activity in the county. Jerry spoke to Mary Shanahan, chair of the Kerry Association in Dublin, David Walsh and Patrick O’Sullivan, chairperson of Kerry GAA.

Tu viens de passer manager et tu ne sais pas par où commencer ? Tu n'es pas seul·e.J'ai été à ta place, et depuis, j'ai accompagné plus de 4000 managers dans leur prise de poste avec Teambakery. Alors dans cette vidéo, tu découvriras :

IN THIS EPISODE...Brendan Noud, CEO and co-founder of LearnUpon, discusses the evolution of his learning management system (LMS) company. LearnUpon, which was founded by two individuals in 2012, and now employs over 300 people worldwide. Brendan highlights the importance of AI in enhancing administrative tasks and learner engagement. He also emphasizes the importance of businesses understanding their training goals and selecting LMSs that align with their specific needs.LearnUpon prioritizes ease of use and learner experience, catering to diverse audiences, including employees, customers, and partners. LearnUpon's success is attributed to its customer-centric approach, 24/7 support, and strategic partnerships.------------Full show notes, links to resources mentioned, and other compelling episodes can be found at http://BlendedWorkforcesAtWork. (Click the magnifying icon at the top right and type “Brendan”)If you love this show, please leave us a review. Go to http://RateThisPodcast.com/blended Love the show? Subscribe, rate, review, and share! Be sure to:Check out our website at http://BlendedWorkforcesAtWork Follow Karan on LinkedIn, X, and InstagramFollow SDL on LinkedIn, X, and InstagramABOUT SHOCKINGLY DIFFERENT LEADERSHIP (SDL):This podcast is brought to you by Shockingly Different Leadership, the go-to firm companies trust when needing to supplement their in-house HR teams with contract or interim HR, Learning, and Culture experts to assist with business-critical People initiatives during peak periods of work. Visit https://shockinglydifferent.com to learn more.-------------WHAT TO LISTEN FOR:1. Brendan's path from consulting to founding LearnUpon.2. Early challenges and the global growth of LearnUpon.3. What makes LearnUpon's learning management system (LMS) stand out?4. How AI is used to enhance the platform.5. Focus on customer partnership and 24/7 support.6. Brendan's tips for choosing an LMS.7. How does LearnUpon handle customer feature requests?8. What trends or risks does Brendan see in the LMS industry?------------FEATURED TIMESTAMPS:[00:36] Brendan shares his background.[01:14] Founding LearnUpon and its global growth.[06:45] Description of an LMS and LearnUpon's unique features.[09:02] LearnUpon's customer partnership approach.[11:19] Integrating AI into the platform.[14:04] Challenges of building a US customer base.[20:06] Signature Segment: Brendan's entry into the LATTOYG Playbook: Advice for companies choosing an LMS.[22:45] Industry trends and risks.[25:16] Balancing customer...

Plutôt du Marketing ou des RH ? Les deux mon capitaine !Thomas Chardin est un acteur incontournable de l'écosystème RH. Fondateur de l'agence et du média Parlons RH, depuis plus de 13 ans il œuvre pour valoriser la fonction RH (souvent trop discrète, parfois sous-estimée mais pourtant essentielle).Dans cet épisode, Thomas revient sur son parcours, de la paie à l'entrepreneuriat, et partage ce qui l'anime : aider les RH à mieux communiquer, à mieux écouter, à mieux se faire entendre. On parle aussi de marketing interne, de la posture du DRH, des enjeux d'attractivité et d'expérience collaborateur… avec toujours cette conviction : la fonction RH doit être porteuse de sens et de lien dans l'entreprise.Bonne écoute !À très vite,Prenez soin de vous !Plus d'info :Pour suivre Thomas sur LinkedIn : https://www.linkedin.com/in/thomaschardin/Pour recevoir gratuitement notre sélection hebdo de conseils pratiques pour animer votre équipe, rendez-vous ici : https://teambakery.com/nlEt n'oubliez pas de laisser 5 étoiles et un gentil commentaire sur Apple Podcast et Spotify si l'épisode vous a plu.

In this episode, Rick Mayo is joined by Chamberlynn to discuss the launch of Alloy's game-changing Learning Management System (LMS). Built entirely in-house, this LMS sets a new standard in fitness franchising by delivering a blend of tactile, visual, and interactive content to ensure new hires understand not just what Alloy does, but why it matters.Chamberlynn, who led the initiative, unpacks the year-long process of curriculum development, testing, and design. Besides education, the LMS is a culture primer for new coaches and managers. The system is a must-complete before any in-person HQ training and is designed to make onboarding scalable and consistent across locations.The episode also touches on how the LMS strengthens Alloy's core mission of delivering personalized care at scale. From operations to programming to client experience, this system covers it all.

Nonprofits, your “10 blue links” era is over. In this episode, Avinash Kaushik (Human-Made Machine; Occam's Razor) breaks down Answer Engine Optimization—why LLMs now decide who gets seen, why third-party chatter outweighs your own site, and what to do about it. We get tactical: build AI-resistant content (genuine novelty + depth), go multimodal (text, video, audio), and stamp everything with real attribution so bots can't regurgitate you into sludge. We also cover measurement that isn't delusional—group your AEO referrals, expect fewer visits but higher intent, and stop worshiping last-click and vanity metrics. Avinash updates the 10/90 rule for the AI age (invest in people, plus “synthetic interns”), and torpedoes linear funnels in favor of See-Think-Do-Care anchored in intent. If you want a blunt, practical playbook for staying visible—and actually converting—when answers beat searches, this is it. About Avinash Avinash Kaushik is a leading voice in marketing analytics—the author of Web Analytics: An Hour a Day and Web Analytics 2.0, publisher of the Marketing Analytics Intersect newsletter, and longtime writer of the Occam's Razor blog. He leads strategy at Human Made Machine, advises Tapestry on brand strategy/marketing transformation, and previously served as Google's Digital Marketing Evangelist. Uniquely, he donates 100% of his book royalties and paid newsletter revenue to charity (civil rights, early childhood education, UN OCHA; previously Smile Train and Doctors Without Borders). He also co-founded Market Motive. Resource Links Avinash Kaushik — Occam's Razor (site/home) Occam's Razor by Avinash Kaushik Marketing Analytics Intersect (newsletter sign-up) Occam's Razor by Avinash Kaushik AEO series starter: “AI Age Marketing: Bye SEO, Hello AEO!” Occam's Razor by Avinash Kaushik See-Think-Do-Care (framework explainer) Occam's Razor by Avinash Kaushik Books: Web Analytics: An Hour a Day | Web Analytics 2.0 (author pages) Occam's Razor by Avinash Kaushik+1 Human Made Machine (creative pre-testing) — Home | About | Products humanmademachine.com+2humanmademachine.com+2 Tapestry (Coach, Kate Spade) (company site) Tapestry Tools mentioned (AEO measurement): Trakkr (AI visibility / prompts / sentiment) Trakkr Evertune (AI Brand Index & monitoring) evertune.ai GA4 how-tos (for your AEO channel + attribution): Custom Channel Groups (create an “AEO” channel) Google Help Attribution Paths report (multi-touch view) Google Help Nonprofit vetting (Avinash's donation diligence): Charity Navigator (ratings) Charity Navigator Google for Nonprofits — Gemini & NotebookLM (AI access) Announcement / overview | Workspace AI for nonprofits blog.googleGoogle Help Example NGO Avinash supports: EMERGENCY (Italy) EMERGENCY Transcript Avinash Kaushik: [00:00:00] So traffic's gonna go down. So if you're a business, you're a nonprofit, how. Do you deal with the fact that you're gonna lose a lot of traffic that you get from a search engine? Today, when all of humanity moves to the answer Engine W world, only about two or 3% of the people are doing it. It's growing very rapidly. Um, and so the art of answer engine optimization is making sure that we are building for these LMS and not getting stuck with only solving for Google with the old SEO techniques. Some of them still work, but you need to learn a lot of new stuff because on average, organic traffic will drop between 16 to 64% negative and paid search traffic will drop between five to 30% negative. And that is a huge challenge. And the reason you should start with AEO now ​ George Weiner: [00:01:00] This week's guest, Avinash Kaushik is an absolute hero of mine because of his amazing, uh, work in the field of web analytics. And also, more importantly, I'd say education. Avinash Kaushik, , digital marketing evangelist at Google for Google Analytics. He spent 16 years there. He basically is. In the room where it happened, when the underlying ability to understand what's going on on our websites was was created. More importantly, I think for me, you know, he joined us on episode 45 back in 2016, and he still is, I believe, on the cutting edge of what's about to happen with AEO and the death of SEO. I wanna unpack that 'cause we kind of fly through terms [00:02:00] before we get into this podcast interview AEO. Answer engine optimization. It's this world of saying, alright, how do we create content that can't just be, , regurgitated by bots, , wholesale taken. And it's a big shift from SEO search engine optimization. This classic work of creating content for Google to give us 10 blue links for people to click on that behavior is changing. And when. We go through a period of change. I always wanna look at primary sources. The people that, , are likely to know the most and do the most. And he operates in the for-profit world. But make no mistake, he cares deeply about nonprofits. His expertise, , has frankly been tested, proven and reproven. So I pay attention when he says things like, SEO is going away, and AEO is here to stay. So I give you Avan Kashic. I'm beyond excited that he has come back. He was on our 45th episode and now we are well over our 450th episode. So, , who knows what'll happen next time we talk to him. [00:03:00] This week on the podcast, we have Avinash Kaushik. He is currently the chief strategy officer at Human Made Machine, but actually returning guest after many, many years, and I know him because he basically introduced me to Google Analytics, wrote the literal book on it, and also helped, by the way. No big deal. Literally birth Google Analytics for everyone. During his time at Google, I could spend the entire podcast talking about, uh, the amazing amounts that you have contributed to, uh, marketing and analytics. But I'd rather just real quick, uh, how are you doing and how would you describe your, uh, your role right now? Avinash Kaushik: Oh, thank you. So it's very excited to be back. Um, look forward to the discussion today. I do, I do several things concurrently, of course. I, I, I am an author and I write this weekly newsletter on marketing and analytics. Um, I am the Chief Strategy Officer at Human Made Machine, a company [00:04:00] that obsesses about helping brands win before they spend by doing creative pretesting. And then I also do, uh, uh, consulting at Tapestry, which owns Coach and Kate Spades. And my work focuses on brand strategy and marketing transformation globally. George Weiner: , Amazing. And of course, Occam's Razor. The, the, yes, the blog, which is incredible. I happen to be a, uh, a subscriber. You know, I often think of you in the nonprofit landscape, even though you operate, um, across many different brands, because personally, you also actually donate all of your proceeds from your books, from your blog, from your subscription. You are donating all of that, um, because that's just who you are and what you do. So I also look at you as like team nonprofit, though. Avinash Kaushik: You're very kind. No, no, I, I, yeah. All the proceeds from both of my books and now my newsletter, premium newsletter. It's about $200,000 a year, uh, donated to nonprofits, and a hundred [00:05:00] percent of the revenue is donated nonprofit, uh, nonprofits. And, and for me, it, it's been ai. Then I have to figure out. Which ones, and so I research nonprofits and I look up their cha charity navigators, and I follow up with the people and I check in on the works while, while don't work at a nonprofit, but as a customer of nonprofits, if you will. I, I keep sort of very close tabs on the amazing work that these charities do around the world. So feel very close to the people that you work with very closely. George Weiner: So recently I got an all caps subject line from you. Well, not from you talking about this new acronym that was coming to destroy the world, I think is what you, no, AEO. Can you help us understand what answer engine optimization is? Avinash Kaushik: Yes, of course. Of course. We all are very excited about ai. Obviously you, you, you would've to live in. Some backwaters not to be excited about it. And we know [00:06:00] that, um, at the very edge, lots of people are using large language models, chat, GPT, Claude, Gemini, et cetera, et cetera, in the world. And, and increasingly over the last year, what you have begun to notice is that instead of using a traditional search engine like Google or using the old Google interface with the 10 blue links, et cetera. People are beginning to use these lms. They just go to chat, GPT to get the answer that they want. And the one big difference in this, this behavior is I actually have on September 8th, I have a keynote here in New York and I have to be in Shanghai the next day. That is physically impossible because it, it just, the time it takes to travel. But that's my thing. So today, if I wanted to figure out what is the fastest way. On September 8th, I can leave New York and get to Shanghai. I would go to Google flights. I would put in the destinations. It will come back with a crap load of data. Then I poke and prod and sort and filter, and I have to figure out which flight is right for that. For this need I have. [00:07:00] So that is the old search engine world. I'm doing all the work, hunting and pecking, drilling down, visiting websites, et cetera, et cetera. Instead, actually what I did is I went to charge GBT 'cause I, I have a plus I, I'm a paying member of charge GBT and I said to charge GBTI have to do a keynote between four and five o'clock on September 8th in New York and I have to be in Shanghai as fast as I possibly can be After my keynote, can you find me the best flight? And I just typed in those two sentences. He came back and said, this Korean airline website flight is the best one for you. You will not get to your destination on time until, unless you take a private jet flight for $300,000. There is your best option. They're gonna get to Shanghai on, uh, September 10th at 10 o'clock in the morning if you follow these steps. And so what happened there? I didn't have to hunt and pack and dig and go to 15 websites to find the answer I wanted. The engine found the [00:08:00] answer I wanted at the end and did all the work for me that you are seeing from searching, clicking, clicking, clicking, clicking, clicking to just having somebody get you. The final answer is what I call the, the, the underlying change in consumer behavior that makes answer engine so exciting. Obviously, it creates a challenge for us because what happened between those two things, George is. I didn't have to visit many websites. So traffic is going down, obviously, and these interfaces at the moment don't have paid search links for now. They will come, they will come, but they don't at the moment. So traffic's gonna go down. So if you're a business, you're a nonprofit, how. Do you deal with the fact that you're gonna lose a lot of traffic that you get from a search engine? Today, when all of humanity moves to the answer Engine W world, only about two or 3% of the people are doing it. It's growing very rapidly. Um, and so the art of answer engine optimization [00:09:00] is making sure that we are building for these LMS and not getting stuck with only solving for Google with the old SEO techniques. Some of them still work, but you need to learn a lot of new stuff because on average, organic traffic will drop between 16 to 64% negative and paid search traffic will drop between five to 30% negative. And that is a huge challenge. And the reason you should start with AEO now George Weiner: that you know. Is a window large enough to drive a metaphorical data bus through? And I think talk to your data doctor results may vary. You are absolutely right. We have been seeing this with our nonprofit clients, with our own traffic that yes, basically staying even is the new growth. Yeah. But I want to sort of talk about the secondary implications of an AI that has ripped and gripped [00:10:00] my website's content. Then added whatever, whatever other flavors of my brand and information out there, and is then advising somebody or talking about my brand. Can you maybe unwrap that a little bit more? What are the secondary impacts of frankly, uh, an AI answering what is the best international aid organization I should donate to? Yes. As you just said, you do Avinash Kaushik: exactly. No, no, no. This such a, such a wonderful question. It gets to the crux. What used to influence Google, by the way, Google also has an answer engine called Gemini. So I just, when I say Google, I'm referring to the current Google that most people use with four paid links and 10 SEO links. So when I say Google, I'm referring to that one. But Google also has an answer engine. I, I don't want anybody saying Google does is not getting into the answer engine business. It is. So Google is very much influenced by content George that you create. I call it one P content, [00:11:00] first party content. Your website, your mobile app, your YouTube channel, your Facebook page, your, your, your, your, and it sprinkles on some amount of third party content. Some websites might have reviews about you like Yelp, some websites might have PR releases about you light some third party content. Between search engine and engines. Answer Engines seem to overvalue third party content. My for one p content, my website, my mobile app, my YouTube channel. My, my, my, everything actually is going down in influence while on Google it's pretty high. So as here you do SEO, you're, you're good, good ranking traffic. But these LLMs are using many, many, many, literally tens of thousands more sources. To understand who you are, who you are as a nonprofit, and it's [00:12:00] using everybody's videos, everybody's Reddit posts, everybody's Facebook things, and tens of thousands of more people who write blogs and all kinds of stuff in order to understand who you are as a nonprofit, what services you offer, how good you are, where you're falling short, all those negative reviews or positive reviews, it's all creepy influence. Has gone through the roof, P has come down, which is why it has become very, very important for us to build a new content strategy to figure out how we can influence these LMS about who we are. Because the scary thing is at this early stage in answer engines, someone else is telling the LLMs who you are instead of you. A more, and that's, it feels a little scary. It feels as scary as a as as a brand. It feels very scary as I'm a chief strategy officer, human made machine. It feels scary for HMM. It feels scary for coach. [00:13:00] It's scary for everybody, uh, which is why you really urgently need to get a handle on your content strategy. George Weiner: Yeah, I mean, what you just described, if it doesn't give you like anxiety, just stop right now. Just replay what we just did. And that is the second order effects. And you know, one of my concerns, you mentioned it early on, is that sort of traditional SEO, we've been playing the 10 Blue Link game for so long, and I'm worried that. Because of the changes right now, roughly what 20% of a, uh, search is AI overview, that number's not gonna go down. You're mentioning third party stuff. All of Instagram back to 2020, just quietly got tossed into the soup of your AI brand footprint, as we call it. Talk to me about. There's a nonprofit listening to this right now, and then probably if they're smart, other organizations, what is coming in the next year? They're sitting down to write the same style of, you know, [00:14:00] ai, SEO, optimized content, right? They have their content calendar. If you could have like that, I'm sitting, you're sitting in the room with them. What are you telling that classic content strategy team right now that's about to embark on 2026? Avinash Kaushik: Yes. So actually I, I published this newsletter just last night, and this is like the, the fourth in my AEO series, uh, newsletter, talks about how to create your content portfolio strategy. Because in the past we were like, we've got a product pages, you know, the equivalent of our, our product pages. We've got some, some, uh, charitable stories on our website and uh, so on and so forth. And that's good. That's basic. You need to do the basics. The interesting thing is you need to do so much more both on first party. So for example, one of the first things to appreciate is LMS or answer engines are far more influenced by multimodal content. So what does that mean? Text plus [00:15:00] video plus audio. Video and audio were also helpful in Google. And remember when I say Google, I'm referring to the old linky linking Google, not Gemini. But now video has ton more influence. So if you're creating a content strategy for next year, you should say many. Actually, lemme do one at a time. Text. You have to figure out more types of things. Authoritative Q and as. Very educational deep content around your charity's efforts. Lots of text. Third. Any seasonality, trends and patterns that happen in your charity that make a difference? I support a school in, in Nepal and, and during the winter they have very different kind of needs than they do during the summer. And so I bumped into this because I was searching about something seasonality related. This particular school for Tibetan children popped up in Nepal, and it's that content they wrote around winter and winter struggles and coats and all this stuff. I'm like. [00:16:00] It popped up in the answer engine and I'm like, okay. I research a bit more. They have good stories about it, and I'm supporting them q and a. Very, very important. Testimonials. Very, very important interviews. Very, very important. Super, super duper important with both the givers and the recipients, supporters of your nonprofit, but also the recipient recipients of very few nonprofits actually interview the people who support them. George Weiner: Like, why not like donors or be like, Hey, why did you support us? What was the, were the two things that moved you from Aware to care? Avinash Kaushik: Like for, for the i I Support Emergency, which is a Italian nonprofit like Ms. Frontiers and I would go on their website and speak a fiercely about why I absolutely love the work they do. Content, yeah. So first is text, then video. You gotta figure out how to use video a lot more. And most nonprofits are not agile in being able to use video. And the third [00:17:00] thing that I think will be a little bit of a struggle is to figure out how to use audio. 'cause audio also plays a very influential role. So for as you are planning your uh, uh, content calendar for the next year. Have the word multimodal. I'm sorry, it's profoundly unsexy, but put multimodal at the top, underneath it, say text, then say video, then audio, and start to fill those holes in. And if those people need ideas and example of how to use audio, they should just call you George. You are the king of podcasting and you can absolutely give them better advice than I could around how nonprofits could use audio. But the one big thing you have to think about is multimodality for next year George Weiner: that you know, is incredibly powerful. Underlying that, there's this nuance that I really want to make sure that we understand, which is the fact that the type of content is uniquely different. It's not like there's a hunger organization listening right now. It's not 10 facts about hunger during the winter. [00:18:00] Uh, days of being able to be an information resource that would then bring people in and then bring them down your, you know, your path. It's game over. If not now, soon. Absolutely. So how you are creating things that AI can't create and that's why you, according to whom, is what I like to think about. Like, you're gonna say something, you're gonna write something according to whom? Is it the CEO? Is it the stakeholder? Is it the donor? And if you can put a attribution there, suddenly the AI can't just lift and shift it. It has to take that as a block and be like, no, it was attributed here. This is the organization. Is that about right? Or like first, first party data, right? Avinash Kaushik: I'll, I'll add one more, one more. Uh, I'll give a proper definition. So, the fir i I made 11 recommendations last night in the newsletter. The very first one is focus on creating AI resistant content. So what, what does that mean? AI resistant means, uh, any one of us from nonprofits could [00:19:00] open chat, GPT type in a few queries and chat. GD PT can write our next nonprofit newsletter. It could write the next page for our donation. It could create the damn page for our donation, right? Remember, AI can create way more content than you can, but if you can use AI to create content, 67 million other nonprofits are doing the same thing. So what you have to do is figure out how to build AI resistant content, and my definition is very simple. George, what is AI resistance? It's content of genuine novelty. So to tie back to your recommendation, your CEO of a nonprofit that you just recommended, the attribution to George. Your CEO has a unique voice, a unique experience. The AI hasn't learned what makes your CEO your frontline staff solving problems. You are a person who went and gave a speech at the United Nations on behalf of your nonprofit. Whatever you are [00:20:00] doing is very special, and what you have to figure out is how to get out of the AI slop. You have to get out of all the things that AI can automatically type. Figure out if your content meets this very simple, standard, genuine novelty and depth 'cause it's the one thing AI isn't good at. That's how you rank higher. And not only will will it, will it rank you, but to make another point you made, George, it's gonna just lift, blanc it out there and attribute credit to you. Boom. But if you're not genuine, novelty and depth. Thousand other nonprofits are using AI to generate text and video. Could George Weiner: you just, could you just quit whatever you're doing and start a school instead? I seriously can't say it enough that your point about AI slop is terrifying me because I see it. We've built an AI tool and the subtle lesson here is that think about how quickly this AI was able to output that newsletter. Generic old school blog post and if this tool can do it, which [00:21:00] by the way is built on your local data set, we have the rag, which doesn't pause for a second and realize if this AI can make it, some other AI is going to be able to reproduce it. So how are you bringing the human back into this? And it's a style of writing and a style of strategic thinking that please just start a school and like help every single college kid leaving that just GPT their way through a degree. Didn't freaking get, Avinash Kaushik: so it's very, very important to make sure. Content is of genuine novelty and depth because it cannot be replicated by the ai. And by the way, this, by the way, George, it sounds really high, but honestly to, to use your point, if you're a CEO of a nonprofit, you are in it for something that speaks to you. You're in it. Because ai, I mean nonprofit is not your path to becoming the next Bill Gates, you're doing it because you just have this hair. Whoa, spoiler alert. No, I'm sorry. [00:22:00] Maybe, maybe that is. I, I didn't, I didn't mean any negative emotion there, but No, I love it. It's all, it's like a, it's like a sense of passion you are bringing. There's something that speaks to you. Just put that on paper, put that on video, put that on audio, because that is what makes you unique. And the collection of those stories of genuine depth and novelty will make your nonprofit unique and stand out when people are looking for answers. George Weiner: So I have to point to the next elephant in the room here, which is measurement. Yes. Yes. Right now, somebody is talking about human made machine. Someone's talking about whole whale. Someone's talking about your nonprofit having a discussion in an answer engine somewhere. Yes. And I have no idea. How do I go about understanding measurement in this new game? Avinash Kaushik: I have. I have two recommendations. For nonprofits, I would recommend a tool called Tracker ai, TRA, KKR [00:23:00] ai, and it has a free version, that's why I'm recommending it. Some of the many of these tools are paid tools, but with Tracker, do ai. It allows you to identify your website, URL, et cetera, et cetera, and it'll give you some really wonderful and fantastic, helpful report It. Tracker helps you understand prompt tracking, which is what are other people writing about you when they're seeking? You? Think of this, George, as your old webmaster tools. What keywords are people using to search? Except you can get the prompts that people are using to get a more robust understanding. It also monitors your brand's visibility. How often are you showing up and how often is your competitor showing up, et cetera, et cetera. And then he does that across multiple search engines. So you can say, oh, I'm actually pretty strong in OpenAI for some reason, and I'm not that strong in Gemini. Or, you know what, I have like the highest rating in cloud, but I don't have it in OpenAI. And this begins to help you understand where your current content strategy is working and where it is not [00:24:00] working. So that's your brand visibility. And the third thing that you get from Tracker is active sentiment tracking. This is the scary part because remember, you and I were both worried about what other people saying about us. So this, this are very helpful that we can go out and see what it is. What is the sentiment around our nonprofit that is coming across in, um, in these lms? So Tracker ai, it have a free and a paid version. So I would, I would recommend using it for these three purposes. If, if you have funding to invest in a tool. Then there's a tool called Ever Tool, E-V-E-R-T-U-N-E Ever. Tune is a paid tool. It's extremely sophisticated and robust, and they do brand monitoring, site audit, content strategy, consumer preference report, ai, brand index, just the. Step and breadth of metrics that they provide is quite extensive, but, but it is a paid tool. It does cost money. It's not actually crazy expensive, but uh, I know I have worked with them before, so full disclosure [00:25:00] and having evaluated lots of different tools, I have sort of settled on those two. If it's a enterprise type client I'm working with, then I'll use Evert Tune if I am working with a nonprofit or some of my personal stuff. I'll use Tracker AI because it's good enough for a person that is, uh, smaller in size and revenue, et cetera. So those two tools, so we have new metrics coming, uh, from these tools. They help us understand the kind of things we use webmaster tools for in the past. Then your other thing you will want to track very, very closely is using Google Analytics or some other tool on your website. You are able to currently track your, uh, organic traffic and if you're taking advantage of paid ads, uh, through a grant program on Google, which, uh, provides free paid search credits to nonprofits. Then you're tracking your page search traffic to continue to track that track trends, patterns over time. But now you will begin to see in your referrals report, in your referrals report, you're gonna begin to seeing open [00:26:00] ai. You're gonna begin to see these new answer engines. And while you don't know the keywords that are sending this traffic and so on and so forth, it is important to keep track of the traffic because of two important reasons. One, one, you want to know how to highly prioritize. AEO. That's one reason. But the other reason I found George is syn is so freaking hard to rank in an answer engine. When people do come to my websites from Answer engine, the businesses I work with that is very high intent person, they tend to be very, very valuable because they gave the answer engine a very complex question to answer the answers. Engine said you. The right answer for it. So when I show up, I'm ready to buy, I'm ready to donate. I'm ready to do the action that I was looking for. So the percent of people who are coming from answer engines to your nonprofit carry significantly higher intention, and coming from Google, who also carry [00:27:00] intent. But this man, you stood out in an answer engine, you're a gift from God. Person coming thinks you're very important and is likely to engage in some sort of business with you. So I, even if it's like a hundred people, I care a lot about those a hundred people, even if it's not 10,000 at the moment. Does that make sense George? George Weiner: It does, and I think, I'm glad you pointed to, you know, the, the good old Google Analytics. I'm like, it has to be a way, and I, I think. I gave maximum effort to this problem inside of Google Analytics, and I'm still frustrated that search console is not showing me, and it's just blending it all together into one big soup. But. I want you to poke a hole in this thinking or say yes or no. You can create an AI channel, an AEO channel cluster together, and we have a guide on that cluster together. All of those types of referral traffic, as you mentioned, right from there. I actually know thanks to CloudFlare, the ratios of the amount of scrapes versus the actual clicks sent [00:28:00] for roughly 20, 30% of. Traffic globally. So is it fair to say I could assume like a 2% clickthrough or a 1% clickthrough, or even worse in some cases based on that referral and then reverse engineer, basically divide those clicks by the clickthrough rate and essentially get a rough share of voice metric on that platform? Yeah. Avinash Kaushik: So, so for, um, kind of, kind of at the moment, the problem is that unlike Google giving us some decent amount of data through webmaster tools. None of these LLMs are giving us any data. As a business owner, none of them are giving us any data. So we're relying on third parties like Tracker. We're relying on third parties like Evert Tune. You understand? How often are we showing up so we could get a damn click through, right? Right. We don't quite have that for now. So the AI Brand Index in Evert Tune comes the closest. Giving you some information we could use in the, so your thinking is absolutely right. Your recommendation is ly, right? Even if you can just get the number of clicks, even if you're tracking them very [00:29:00] carefully, it's very important. Please do exactly what you said. Make the channel, it's really important. But don't, don't read too much into the click-through rate bits, because we're missing the. We're missing a very important piece of information. Now remember when Google first came out, we didn't have tons of data. Um, and that's okay. These LLMs Pro probably will realize over time if they get into the advertising business that it's nice to give data out to other people, and so we might get more data. Until then, we are relying on these third parties that are hacking these tools to find us some data. So we can use it to understand, uh, some of the things we readily understand about keywords and things today related to Google. So we, we sadly don't have as much visibility today as we would like to have. George Weiner: Yeah. We really don't. Alright. I have, have a segment that I just invented. Just for you called Avanade's War Corner. And in Avanade's War Corner, I noticed that you go to war on various concepts, which I love because it brings energy and attention to [00:30:00] frankly data and finding answers in there. So if you'll humor me in our war corner, I wanna to go through some, some classic, classic avan. Um, all right, so can you talk to me a little bit about vanity metrics, because I think they are in play. Every day. Avinash Kaushik: Absolutely. No, no, no. Across the board, I think in whatever we do. So, so actually I'll, I'll, I'll do three. You know, so there's vanity metrics, activity metrics and outcome metrics. So basically everything goes into these three buckets essentially. So vanity metrics are, are the ones that are very easy to find, but them moving up and down has nothing to do with the number of donations you're gonna get as a nonprofit. They're just there to ease our ego. So, for example. Let's say we are a nonprofit and we run some display ads, so measure the number of impressions that were delivered for our display ad. That's a vanity metric. It doesn't tell you anything. You could have billions of impressions. You could have 10 impressions, doesn't matter, but it is easily [00:31:00] available. The count is easily available, so we report it. Now, what matters? What matters are, did anybody engage with the ad? What were the percent of people who hovered on the ad? What were the number of people who clicked on the ad activity metrics? Activity metrics are a little more useful than vanity metrics, but what does it matter for you as a non nonprofit? The number of donations you received in the last 24 hours. That's an outcome metric. Vanity activity outcome. Focus on activity to diagnose how well our campaigns or efforts are doing in marketing. Focus on outcomes to understand if we're gonna stay in business or not. Sorry, dramatic. The vanity metrics. Chasing is just like good for ego. Number of likes is a very famous one. The number of followers on a social paia, a very famous one. Number of emails sent is another favorite one. There's like a whole host of vanity metrics that are very easy to get. I cannot emphasize this enough, but when you unpack and or do meta-analysis of [00:32:00] relationship between vanity metrics and outcomes, there's a relationship between them. So we always advise people that. Start by looking at activity metrics to help you understand the user's behavior, and then move to understanding outcome metrics because they are the reason you'll thrive. You will get more donations or you will figure out what are the things that drive more donations. Otherwise, what you end up doing is saying. If I post provocative stuff on Facebook, I get more likes. Is that what you really wanna be doing? But if your nonprofit says, get me more likes, pretty soon, there's like a naked person on Facebook that gets a lot of likes, but it's corrupting. Yeah. So I would go with cute George Weiner: cat, I would say, you know, you, you get the generic cute cat. But yeah, same idea. The Internet's built on cats Avinash Kaushik: and yes, so, so that's why I, I actively recommend people stay away from vanity metrics. George Weiner: Yeah. Next up in War Corner, the last click [00:33:00] fallacy, right? The overweighting of this last moment of purchase, or as you'd maybe say in the do column of the See, think, do care. Avinash Kaushik: Yes. George Weiner: Yes. Avinash Kaushik: So when the, when the, when we all started to get Google Analytics, we got Adobe Analytics web trends, remember them, we all wanted to know like what drove the conversion. Mm-hmm. I got this donation for a hundred dollars. I got a donation for a hundred thousand dollars. What drove the conversion. And so what lo logically people would just say is, oh, where did this person come from? And I say, oh, the person came from Google. Google drove this conversion. Yeah, his last click analysis just before the conversion. Where did the person come from? Let's give them credit. But the reality is it turns out that if you look at consumer behavior, you look at days to donation, visits to donation. Those are two metrics available in Google. It turns out that people visit multiple times before [00:34:00] they make a donation. They may have come through email, their interest might have been triggered through your email. Then they suddenly remembered, oh yeah, yeah, I wanted to go to the nonprofit and donate something. This is Google, you. And then Google helps them find you and they come through. Now, who do you give credit Email or the Google, right? And what if you came 5, 7, 8, 10 times? So the last click fallacy is that it doesn't allow you to see the full consumer journey. It gives credit to whoever was the last person who sent you this, who introduced this person to your website. And so very soon we move to looking at what we call MTI, Multi-Touch Attribution, which is a free solution built into Google. So you just go to your multichannel funnel reports and it will help you understand that. One, uh, 150 people came from email. Then they came from Google. Then there was a gap of nine days, and they came back from Facebook and then they [00:35:00] converted. And what is happening is you're beginning to understand the consumer journey. If you understand the consumer journey better, we can come with better marketing. Otherwise, you would've said, oh, close shop. We don't need as many marketing people. We'll just buy ads on Google. We'll just do SEO. We're done. Oh, now you realize there's a more complex behavior happening in the consumer. They need to solve for email. You solve for Google, you need to solve Facebook. In my hypothetical example, so I, I'm very actively recommend people look at the built-in free MTA reports inside the Google nalytics. Understand the path flow that is happening to drive donations and then undertake activities that are showing up more often in the path, and do fewer of those things that are showing up less in the path. George Weiner: Bring these up because they have been waiting on my mind in the land of AEO. And by the way, we're not done with war. The war corner segment. There's more war there's, but there's more, more than time. But with both of these metrics where AEO, if I'm putting these glasses back on, comes [00:36:00] into play, is. Look, we're saying goodbye to frankly, what was probably somewhat of a vanity metric with regard to organic traffic coming in on that 10 facts about cube cats. You know, like, was that really how we were like hanging our hat at night, being like. Job done. I think there's very much that in play. And then I'm a little concerned that we just told everyone to go create an AEO channel on their Google Analytics and they're gonna come in here. Avinash told me that those people are buyers. They're immediately gonna come and buy, and why aren't they converting? What is going on here? Can you actually maybe couch that last click with the AI channel inbound? Like should I expect that to be like 10 x the amount of conversions? Avinash Kaushik: All we can say is it's, it's going to be people with high intention. And so with the businesses that I'm working with, what we are finding is that the conversion rates are higher. Mm. This game is too early to establish any kind of sense of if anybody has standards for AEO, they're smoking crack. Like the [00:37:00] game is simply too early. So what we I'm noticing is that in some cases, if the average conversion rate is two point half percent, the AEO traffic is converting at three, three point half. In two or three cases, it's converting at six, seven and a half. But there is not enough stability in the data. All of this is new. There's not enough stability in the data to say, Hey, definitely you can expect it to be double or 10% more or 50% more. We, we have no idea this early stage of the game, but, but George, if we were doing this again in a year, year and a half, I think we'll have a lot more data and we'll be able to come up with some kind of standards for, for now, what's important to understand is, first thing is you're not gonna rank in an answer engine. You just won't. If you do rank in an answer engine, you fought really hard for it. The person decided, oh my God, I really like this. Just just think of the user behavior and say, this person is really high intent because somehow [00:38:00] you showed up and somehow they found you and came to you. Chances are they're caring. Very high intent. George Weiner: Yeah. They just left a conversation with a super intelligent like entity to come to your freaking 2001 website, HTML CSS rendered silliness. Avinash Kaushik: Whatever it is, it could be the iffiest thing in the world, but they, they found me and they came to you and they decided that in the answer engine, they like you as the answer the most. And, and it took that to get there. And so all, all, all is I'm finding in the data is that they carry higher intent and that that higher intent converts into higher conversion rates, higher donations, as to is it gonna be five 10 x higher? It's unclear at the moment, but remember, the other reason you should care about it is. Every single day. As more people move away from Google search engines to answer engines, you're losing a ton of traffic. If somebody new showing up, treat them with, respect them with love. Treat them with [00:39:00] care because they're very precious. Just lost a hundred. Check the landing George Weiner: pages. 'cause you may be surprised where your front door is when complexity is bringing them to you, and it's not where you spent all of your design effort on the homepage. Spoiler. That's exactly Avinash Kaushik: right. No. Exactly. In fact, uh, the doping deeper into your websites is becoming even more prevalent with answer engines. Mm-hmm. Um, uh, than it used to be with search engines. The search always tried to get you the, the top things. There's still a lot of diversity. Your homepage likely is still only 30% of your traffic. Everybody else is landing on other homepage or as you call them, landing pages. So it's really, really important to look beyond your homepage. I mean, it was true yesterday. It's even truer today. George Weiner: Yeah, my hunch and what I'm starting to see in our data is that it is also much higher on the assisted conversion like it is. Yes. Yes, it is. Like if you have come to us from there, we are going to be seeing you again. That's right. That's right. More likely than others. It over indexes consistently for us there. Avinash Kaushik: [00:40:00] Yes. Again, it ties back to the person has higher intent, so if they didn't convert in that lab first session, their higher intent is gonna bring them back to you. So you are absolutely right about the data that you're seeing. George Weiner: Um, alright. War corner, the 10 90 rule. Can you unpack this and then maybe apply it to somebody who thinks that their like AI strategy is done? 'cause they spend $20 or $200 a month on some tool and then like, call it a day. 'cause they did ai. Avinash Kaushik: Yes, yes. No, it's, it's good. I, I developed it in context of analytics. When I was at my, uh, job at Intuit, I used to, I was at Intuit, senior director for research and analytics. And one of the things I found is people would consistently spend lots of money on tools in that time, web analytics tools, research tools, et cetera. And, uh, so they're spending a contract of a few hundred thousand dollars or hundreds of thousands of dollars, and then they give it to a fresh graduate to find insights. [00:41:00] I was like, wait, wait, wait. So you took this $300,000 thing and gave it to somebody. You're paying $45,000 a year. Who is young in their career, young in their career, and expecting them to make you tons of money using this tool? It's not the tool, it's the human. And so that's why I developed the the 10 90 rule, which is that if you have a, if you have a hundred dollars to invest in making smarter decisions, invest $10 in the tool, $90 in the human. We all have access to so much data, so much complexity. The world is changing so fast that it is the human that is going to figure out how to make sense of these insights rather than the tool magically spewing and understanding your business enough to tell you exactly what to do. So that, that's sort of where the 10 90 rule came from. Now, sort of we are in this, in this, um, this is very good for nonprofits by the way. So we're in this era. Where On the 90 side? No. So the 10, look, don't spend insane money on tools that is just silly. So don't do that. Now the 90, let's talk about the [00:42:00] 90. Up until two years ago, I had to spell all of the 90 on what I now call organic humans. You George Weiner: glasses wearing humans, huh? Avinash Kaushik: The development of LLM means that every single nonprofit in the world has access to roughly a third year bachelor's degree student. Like a really smart intern. For free. For free. In fact, in some instances, for some nonprofits, let's say I I just reading about this nonprofit that is cleaning up plastics in the ocean for this particular nonprofit, they have access to a p HT level environmentalist using the latest Chad GP PT 4.5, like PhD level. So the little caveat I'm beginning to put in the 10 90 rule is on the 90. You give the 90 to the human and for free. Get the human, a very smart Bachelor's student by using LLMs in some instances. Get [00:43:00] for free a very smart TH using the LLMs. So the LLMs have now to be incorporated into your research, into your analysis, into building a next dashboard, into building a next website, into building your next mobile game into whatever the hell you're doing for free. You can get that so you have your organic human. Less the synthetic human for free. Both of those are in the 90 and, and for nonprofit, so, so in my work at at Coach and Kate Spade. I have access now to a couple of interns who do free work for me, well for 20 minor $20 a month because I have to pay for the plus version of G bt. So the intern costs $20 a month, but I have access to this syn synthetic human who can do a whole lot of work for me for $20 a month in my case, but it could also do it for free for you. Don't forget synthetic humans. You no longer have to rely only on the organic humans to do the 90 part. You would be stunned. Upload [00:44:00] your latest, actually take last year's worth of donations, where they came from and all this data from you. Have a spreadsheet lying around. Dump it into chat. GPT, I'll ask it to analyze it. Help you find where most donations came from, and visualize trends to present to board of directors. It will blow your mind how good it is at do it with Gemini. I'm not biased, I'm just seeing chat. GPD 'cause everybody knows it so much Better try it with mistrial a, a small LLM from France. So I, I wanna emphasize that what has changed over the last year is the ability for us to compliment our organic humans with these synthetic entities. Sometimes I say synthetic humans, but you get the point. George Weiner: Yeah. I think, you know, definitely dump that spreadsheet in. Pull out the PII real quick, just, you know, make me feel better as, you know, the, the person who's gonna be promoting this to everybody, but also, you know, sort of. With that. I want to make it clear too, that like actually inside of Gemini, like Google for nonprofits has opened up access to Gemini for free is not a per user, per whatever. You have that [00:45:00] you have notebook, LLM, and these. Are sitting in their backyards for free every day and it's like a user to lose it. 'cause you have a certain amount of intelligence tokens a day. Can you, I just like wanna climb like the tallest tree out here and just start yelling from a high building about this. Make the case of why a nonprofit should be leveraging this free like PhD student that is sitting with their hands underneath their butts, doing nothing for them right now. Avinash Kaushik: No, it is such a shame. By the way, I cannot add to your recommendation in using your Gemini Pro account if it's free, on top of, uh, all the benefits you can get. Gemini Pro also comes with restrictions around their ability to use your data. They won't, uh, their ability to put your data anywhere. Gemini free versus Gemini Pro is a very protected environment. Enterprise version. So more, more security, more privacy, et cetera. That's a great benefit. And by the way, as you said, George, they can get it for free. So, um, the, the, the, the posture you should adopt is what big companies are doing, [00:46:00] which is anytime there is a job to be done, the first question you, you should ask is, can I make the, can an AI do the job? You don't say, oh, let me send it to George. Let me email Simon, let me email Sarah. No, no, no. The first thing that should hit your head is. I do the job because most of the time for, again, remember, third year bachelor's degree, student type, type experience and intelligence, um, AI can do it better than any human. So your instincts to be, let me outsource that kind of work so I can free up George's cycles for the harder problems that the AI cannot solve. And by the way, you can do many things. For example, you got a grant and now Meta allows you to run X number of ads for free. Your first thing, single it. What kind of ad should I create? Go type in your nonprofit, tell it the kind of things you're doing. Tell it. Tell it the donations you want, tell it the size, donation, want. Let it create the first 10 ads for you for free. And then you pick the one you like. And even if you have an internal [00:47:00] designer who makes ads, they'll start with ideas rather than from scratch. It's just one small example. Or you wanna figure out. You know, my email program is stuck. I'm not getting yield rates for donations. The thing I want click the button that called that is called deep research or thinking in the LL. Click one of those two buttons and then say, I'm really struggling. I'm at wits end. I've tried all these things. Write all the detail. Write all the detail about what you've tried and now working. Can you please give me three new ideas that have worked for nonprofits who are working in water conservation? Hmm. This would've taken a human like a few days to do. You'll have an answer in under 90 seconds. I just give two simple use cases where we can use these synthetic entities to send us, do the work for us. So the default posture in nonprofits should be, look, we're resource scrapped anyway. Why not use a free bachelor's degree student, or in some case a free PhD student to do the job, or at least get us started on a job. So just spending 10 [00:48:00] hours on it. We only spend the last two hours. The entity entity does the first date, and that is super attractive. I use it every single day in, in one of my browsers. I have three traps open permanently. I've got Claude, I've got Mistrial, I've got Charge GPT. They are doing jobs for me all day long. Like all day long. They're working for me. $20 each. George Weiner: Yeah, it's an, it, it, it's truly, it's an embarrassment of riches, but also getting back to the, uh, the 10 90 is, it's still sitting there. If you haven't brought that capacity building to the person on how to prompt how to play that game of linguistic tennis with these tools, right. They're still just a hammer on a. Avinash Kaushik: That's exactly right. That's exactly right. Or, or in your case, you, you have access to Gemini for nonprofits. It's a fantastic tool. It's like a really nice card that could take you different places you insist on cycling everywhere. It's, it's okay cycle once in a while for health reasons. Otherwise, just take the car, it's free. George Weiner: Ha, you've [00:49:00] been so generous with your time. Uh, I do have one more quick war. If you, if you have, have a minute, uh, your war on funnels, and maybe this is not. Fully fair. And I am like, I hear you yelling at me every time I'm showing our marketing funnel. And I'm like, yeah, but I also have have a circle over here. Can you, can you unpack your war on funnels and maybe bring us through, see, think, do, care and in the land of ai? Avinash Kaushik: Yeah. Okay. So the marketing funnel is very old. It's been around for a very long time, and once I, I sort of started working at Google, access to lots more consumer research, lots more consumer behavior. Like 20 years ago, I began to understand that there's no such thing as funnel. So what does the funnel say? The funnel says there's a group of people running around the world, they're not aware of your brand. Find them, scream at them, spray and pray advertising at them, make them aware, and then somehow magically find the exact same people again and shut them down the fricking funnel and make them consider your product.[00:50:00] And now that they're considering, find them again, exactly the same people, and then shove them one more time. Move their purchase index and then drag them to your website. The thing is this linearity that there's no evidence in the universe that this linearity exists. For example, uh, I'm going on a, I like long bike rides, um, and I just got thirsty. I picked up the first brand. I could see a water. No awareness, no consideration, no purchase in debt. I just need water. A lot of people will buy your brand because you happen to be the cheapest. I don't give a crap about anything else, right? So, um, uh, uh, the other thing to understand is, uh, one of the brands I adore and have lots of is the brand. Patagonia. I love Patagonia. I, I don't use the word love for I think any other brand. I love Patagonia, right? For Patagonia. I'm always in the awareness stage because I always want these incredible stories that brand ambassadors tell about how they're helping the environment. [00:51:00] I have more Patagonia products than I should have. I'm already customer. I'm always open to new considerations of Patagonia products, new innovations they're bringing, and then once in a while, I'm always in need to buy a Patagonia product. I'm evaluating them. So this idea that the human is in one of these stages and your job is to shove them down, the funnel is just fatally flawed, no evidence for it. Instead, what you want to do is what is Ash's intent at the moment? He would like environmental stories about how we're improving planet earth. Patagonia will say, I wanna make him aware of my environmental stories, but if they only thought of marketing and selling, they wouldn't put me in the awareness because I'm already a customer who buys lots of stuff from already, right? Or sometimes I'm like, oh, I'm, I'm heading over to London next week. Um, I need a thing, jacket. So yeah, consideration show up even though I'm your customer. So this seating do care is a framework that [00:52:00] says, rather than shoving people down things that don't exist and wasting your money, your marketing should be able to discern any human's intent and then be able to respond with a piece of content. Sometimes that piece of content in an is an ad. Sometimes it's a webpage, sometimes it's an email. Sometimes it's a video. Sometimes it's a podcast. This idea of understanding intent is the bedrock on which seat do care is built about, and it creates fully customer-centric marketing. It is harder to do because intent is harder to infer, but if you wanna build a competitive advantage for yourself. Intent is the magic. George Weiner: Well, I think that's a, a great point to, to end on. And again, so generous with, uh, you know, all the work you do and also supporting nonprofits in the many ways that you do. And I'm, uh, always, always watching and seeing what I'm missing when, um, when a new, uh, AKA's Razor and Newsletter come out. So any final sign off [00:53:00] here on how do people find you? How do people help you? Let's hear it. Avinash Kaushik: You can just Google or answer Engine Me. It's, I'm not hard. I hard to find, but if you're a nonprofit, you can sign up for my newsletter, TMAI marketing analytics newsletter. Um, there's a free one and a paid one, so you can just sign up for the free one. It's a newsletter that comes out every five weeks. It's completely free, no strings or anything. And that way I'll be happy to share my stories around better marketing and analytics using the free newsletter for you so you can sign up for that. George Weiner: Brilliant. Well, thank you so much, Avan. And maybe, maybe we'll have to take you up on that offer to talk sometime next year and see, uh, if maybe we're, we're all just sort of, uh, hanging out with synthetic humans nonstop. Thank you so much. It was fun, George. [00:54:00]

Send us a textJoin hosts Alex Sarlin and guest host Claire Zau of GSV Ventures as they unpack a huge week for AI in education, major edtech mergers, and new funding opportunities.✨ Episode Highlights:[00:00:00] Claire Zau on AI tutor memory, personalization, and data contamination risks[00:01:58] Google Guided Learning Mode vs OpenAI Study Mode – Socratic AI tools compared[00:14:07] Google Classroom integration and the personalization edge from LMS data[00:15:16] Instructure and OpenAI partnership as a counter to Google's advantages[00:25:20] GSV Summit and BETT merge to create the world's largest edtech events network[00:27:35] Acquisition roundup: Curriculum Associates, Top Hat, Alpha School, Torch[00:31:44] VR and AI content creation with Praxis Labs, Torch, and Google Genie 3Plus, special guests:[00:34:04] Derwin Sisnett, Entrepreneur-in-Residence at Cambiar Education and CEO of Adaptive Commons on Cambiar Education's Thrive Big Ideas Challenge[00:54:39] Dr. Alan Bekker, Co-Founder and CEO of eSelf AI on scaling AI English tutors in Israel and building guardrails[01:15:22] Andrea Pasinetti, Co-Founder and CEO of Kira on Kira Learning's approach to AI-powered STEM education

Le micro-management vous guette ? Voici comment en sortir.On le repère facilement chez les autres… mais beaucoup plus difficilement chez soi. Et pourtant, même avec les meilleures intentions, il nous arrive à tous de tomber dans le piège du micro-management.Dans cette vidéo, je vous partage 5 signaux d'alerte à connaître absolument, et surtout des conseils concrets pour ajuster votre posture de manager :➡️ Comment (vraiment) lâcher prise➡️ Pourquoi déléguer ne veut pas dire abandonner➡️ Comment donner du feedback sans démotiver➡️ Et pourquoi célébrer les petites victoires peut tout changerRESSOURCES GRATUITES

According to research from McKinsey, companies that invest in comprehensive training programs see 21% higher productivity and 22% higher profitability. So how can you build effective training programs that drive measurable business impact at your organization? Riley Rogers: Hi, and welcome to the Win-Win podcast. I’m your host, Riley Rogers. Join us as we dive into changing trends in the workplace and how to navigate them successfully. Here to discuss this topic are Jonathan Biebesheimer and Andy Knight, sales Enablement Managers at ServiceTrade. Thank you both for joining us. As we’re getting started, I’d love if we could just start by talking a little bit about who you are, what your background is, and what your role is at ServiceTrade. So Jonathan, if we wanna start with you.  Jonathan Biebesheimer: Yeah, sure. So thanks for having us. Here. So I’ve been in business for a little over 30 years now. Started my career owning and running technology startups, then switched over to a gig at Lexus Nexus where I was on the sales organization. I was a seller quota caring seller for a number of years, and then shifted over to sales enablement and then that led me to joining ServiceTrade about four years ago. So I’m currently a sales enablement manager, along with my colleague Andy.  RR: Amazing. Andy, I’ll pass it off to you. Andy Knight : Yeah, thank you so much Riley. Super excited to be here. I’ve been in sales in a variety of roles for about 15 years, give or take. I’ve been in enablement for about five of those years, made the shift after finding really just a lot of personal and professional fulfillment from helping people do their job better. I’m also part of the enablement team here at ServiceTrade. I’ve been here only since April of this year, so a little newer, but. A lot has happened in that time.  RR: Wonderful. Well thank you for those overviews. I think we’ve got a lot to dig into, and I know we have quite a lot to talk about today. So, Jonathan, question that I’ll start with you. Over the past four years at ServiceTrade, I know that you’ve focused on enabling your sales teams to succeed, as we all are trying to do. I’d love to know how you’ve seen the enablement function at Servicer evolve in that time, especially as AI is becoming much more prevalent in GTM workflows. JB: Yeah, so when I started the company was about half the size it was today and. One of the things that attracted me about ServiceTrade when I started interviewing was they, I could tell they had a very enablement culture. Right. They understood they were doing a lot of training, they were doing a lot of coaching. They understood the importance of supporting the sales organization, but they really had no structure or dedicated resources. Right? And so that’s what I was brought on. To help with. I had built a program in prior job, so it was kind of a rinse and repeat to some. I enjoyed it so much. Lemme do it again. And so, you know, it’s been kind of a classic, slowly over time building our program, what we’re able to deliver to the revenue organization, what things we’re involved in, what things we consult on. So it’s been kind of a slow, steady progress. I mean, we’ve obviously focused on the highest impact things. Another thing, you know, and in our team of two, I was a team of one for a while. So as a small team, I think one of the things you have to think about is just capacity. Like what do you do? How much do you do? We’ve always had kind of a good, better, best approach. You know, we always try to deliver high quality work, but we’ve got 10 things we’ve gotta do. You know, can we what? What can we deliver in those 10 areas knowing that when we have time, we’ll go back and, you know, kind of make ’em better. AI is interesting. I think it’s helped in that regard. You know, it’s helped us be able to accelerate certain things. So what I would, you know, call a quote unquote good deliverable AI can sometimes make that a good and a half or better, right? Just because of its nature. It’s also interesting, you know, I’m sure this is not unlike a lot of companies has. Definitely, I mean, it’s going so fast, but it feels like in the past few months, especially. It’s really shifted from just being kind of this fad to more of an expectation right? Across all departments, including ours. And so one of the things that Andy and I find ourselves asking ourselves a lot is we look at new projects or we talk about getting, you know, going from good to better to best thing is, you know, how can we use AI to help us there with those things? I mean, it’s fascinating where AI is gonna go. Who knows? But it’s definitely playing a larger role in, in the things that we do in a voting role. RR: Yeah, it’s definitely a big question mark, but I think, you know, technology is always one of those things that you need to work with and learn to work with, and I know that’s kind of one of the evolutions actually, that you’ve seen at ServiceTrade, which is that you played a pretty key role in the decision to invest in an enablement tool. I’d love to know maybe why you thought that technology was kind of necessary to your work, and then maybe how as you were evaluating solutions in the market, you eventually made that solution to choose Highspot. JB: So when I came in, as I said, there was really not a program per se. And so one of the things I was asked to do was just kind of observe for the, my first two weeks, kind of, you know, see what the revenue organization was doing, see what sellers were doing, see what the gaps were. It became, I, I know it was probably day three. I’m like, oh my God, this content is just, it’s a nightmare. I mean, it’s a classic. Situation where content was in like 17 different places floating around in Slack. Nothing was governed. Branding was, you know, so I kind of jotted down on my, you know, high priority list. You know, we need a content management system. So two other things I noticed. One was that, you know, when I joined the company, they were at kind of an interesting shift. They were kind of in that stage where they were from being a startup to a scale up. Right. And so there was a lot of institutional knowledge, things that were in people’s heads. And so when I came on board, the um, the volume of, of conversation in Slack just blew me away. I’m like, what are all these people talking about? And when you started to dig into it, you were realizing that sellers were asking, you know, more tenured sellers, everything about the business. And so it became very clear that that wasn’t gonna scale. And so again, a system, you know, ultimately at the, a Highspot, it was a very, I don’t wanna say easy, but it was a, a very impactful, you know, business case for me to say, look, if you guys wanna scale, you need to get this knowledge outta people’s heads. We can’t have sellers living in Slack. They need to have a place to go. The other thing that was interesting is that, you know, again, I deployed these systems in prior roles. They were enabled, but they didn’t really understand the capabilities of what enable enablement technologies could do. Right. And so when I came in, they. I don’t wanna say they were antiquated, but they, they were not as progressive as they could be from a technology perspective. And they weren’t. Even, some of ’em, we weren’t even aware of some of the other capabilities Highspot had to offer, you know, pitching for example, you know, as new things have have come out, like remix, you know, those types of concepts to me, I was like, oh, it’s. That’s table stakes and they didn’t have it. Right? So the business case for me was, again, I won’t say it was easy, but it was very well supported, creating a foundation to get, you know, content under control. Get that institutional knowledge documented, and give their sellers a leg up on competition. Right? You know, other competitors I knew they didn’t have, you know, a system like a Highspot. So if we could implement Highspot, we could not only get information better under control, but we can give our sellers, you know, more modern tools to sell against our competition. RR: Yeah, that all makes sense. I’m really excited to kind of dig into how that vision is going so far. I know we talked a little bit about content, so I’d like to switch gears a little bit and touch on training. To your point of Highspot did a lot more than maybe some of the other tools in the market. Andy, I’d love to know from your perspective, because you have quite an extensive background in sales training, as you mentioned a little bit, if you could. Walk us through some of the core components of your strategy for sales training, and then maybe, if at all, if you’re using AI in there, I’d love to know. AK: Yeah, definitely. We are, we’re using AI in, in really every facet of enablement at this point in terms of kind of the core components of, you know, sales training here at ServiceTrade and, and how we like to run things. I’m a big framework guy. I love a model. I love a framework. I love an acronym, right? So there’s a framework called addie. Those individual letters stand for analyze, design, develop, implement, and evaluate. That’s really at the core of our sales training here. Whenever we get a request for, you know, whether it’s a product launch or a new competitor Intel that we’re surfacing, anything along those lines. Our first step is gonna be analyzing the problem and understanding. To Jonathan’s point, what do we currently have that’s available in Highspot? What are our cross-functional partners currently saying? How can we implement a lot of the content that we already have to fold into a live training where we’re doing things like. Lectures. We’re doing things like role plays. We’re doing things like take home exercises. All of that facilitated through Highspot, so that’s a big piece of it. I have a personal framework as well. I call it my three Cs rule. Every training that we develop in design is gonna make our sellers more comfortable, more capable, and more confident, and the ways that we go about and really utilize those things and to, to Jonathan’s point, AI just makes it all so much easier. We can take. Compilations of conversations, of real conversations that our sellers are having, create scenarios using AI that are similar but not the exact same scenarios to kind of play off of. We’re able to use, you know, Highspots coaching and training capabilities to generate rubrics to say how someone should respond to an objection, how someone should position a capability to give a, a seller real time and immediate feedback on how they are responding to that. So it’s some really powerful stuff. RR: Yeah, I think we’re well on the same page. I’m also a fan of frameworks. I’m also a fan of alliteration, so I love the three Cs, the comfortable, capable, confident. That’s wonderful. Thinking about that strategy, I’d love to know how your mapping your approach to Highspot, especially knowing that you’ve recently migrated to your point, learning and coaching into the platform. So I’d like to hear from both of you how that has been going and maybe how it’s better then or different from what you’ve done in the past. JB: Yeah, I think we can tag team this. I’ll give a little bit of the history. I mean, when I came on board, they did not have a, any learning management system at all. They did have a, a master spreadsheet that was, I don’t know, like 400 rows long. It was very tactical. It was to some degree, there was almost no method of madness. It took me, there’s kind of weeks to understand what it was. It was very tactical and you know, ultimately there was. No way to track it, right? There was a wave where they were hiring dozens of people and just blind. So one of the things I did just kind of conceptually, even before we got some technology into place, was to try to reverse engineer it, right? Try to understand what the sales leaders were working towards in terms of outcomes or moments, you know, that the sellers needed to be prepared for. And that took, uh, quite a while. It’s kind of a classic thing before you introduced technology to just kind of get a step back and just wire frame this thing. Just that alone took a while and kind of culturally making that shift to get sales leaders to, to start thinking about, okay, well yeah, you could teach ’em that in week one, but you know, they’re, they’re not gonna be on a, that kind of call until week seven. So do, do we really need to prioritize it? So that was a lot of, you know, work. We did start as quietly, we did start with a different LMS at, at the beginning just because of our needs at the time and, and where the LMS was. But I say this with all honesty. I mean, even though we made that decision at that point, I made it very clear to my leader. That every time we came up renewal that I wanna reevaluate, I want training and content to be in the same platform. The reality is that, you know, the two systems kind of worked together, but they really didn’t. It was disjointed. It was a lot of cumbersome work. We didn’t have a lot of good visibility. Timing was perfect. ’cause this is where Andy came in. We finally made the decision, got buy-in to make the transition over to Highspot, and sure enough, I talked to Annie, he is like, oh, guy, I, I’ve got experience with that. I’m like, well, guess what? You’re hired. So, so Andy came in at a perfect time and then I’ll, I’ll kind of turn it over to you. I mean, you’ve been mostly involved in kind of that migration from where we were to where we’re today, so I’ll let you kind of take it from here. AK: Yeah, I mean, Jonathan said it perfect my, I think, second interview before deciding to join ServiceTrade. We talked about migrating onto to Highspot is both our LMS and our content repository, and. I’d already had green flags, and that was the final one for me. Okay, let’s do it. I’ll sign the offer today. It is a completely different experience today than what ServiceTrade was previously. We have really a centralized experience. We’ve created all of our processes and all of our training and coaching and content with that user experience in mind, we have. A really, really positive user experience. It gives us a really great opportunity to get insight into things that are and are not working. It gives us just that one stop shop. All roads lead to Highspot, however you wanna say it. Everyone knows that everything they need to do their job effectively lives with high. RR: Amazing. Well, I love that kind of serendipitous story of how it worked out so well for you guys. I’m also very happy that you’re able to escape the spreadsheets. It sounds like it’s going really well. I know one of the initiatives that you guys are focused on has been kind of defining what good looks like for your sales team. Andy, can you tell us a little bit about that initiative and then how you. Build that. What good looks like into your programs? AK: Yeah, Riley definitely. So it’s an ongoing program for sure. I think that is one thing that I’ll be working on forever. I think people will always want to understand what sellers are doing that are helping them be successful. What techniques are they employing? What content are they utilizing? Things like that. I’m a big basketball guy, Riley. I am an elder millennial, so I think that LeBron James is better than Michael Jordan. And I always say that people want to be LeBron James. They want to understand who is the LeBron of ServiceTrade, how can I emulate those behaviors, those attitudes, those practices, things like that. And there really is so much value in learning from each other versus learning from enablement. We are a really important function, and we do provide a lot of really valuable information, but at the same time, we’re not in the seats that our sellers are, and we don’t have that experience that they do. So as much value as I can provide as a coach. A player coach can provide even more value and deployed in the right way. So from my perspective, Riley, the how we build these programs and what we’re really focused on doing is finding things like the internal collateral that are our top performers are, are constantly referencing, right? We’re finding examples of calls where they’re handling a tough objection really, really well. We’re finding those examples of behaviors that we want people to emulate through things like enabling mutual action plans through using digital rooms, things like that, and it’s really about providing the space for our teams to have those conversations and making sure that. They know that they’re empowered to share things that are working well and to be the LeBron to be that coach for other people. And so it’s an ongoing initiative. We’re certainly not done. We do a lot of things with like peer showcases, for example. If we get a really good deal, we have a really tough client, a really, really powerful proposal template deck that was used, we’ll share that out. We want that shared. We want people to know not only that it exists, but we wanna celebrate the wins with our teams and highlight those sellers that are really performing really well. RR: Yeah. I love that you’re. Building so intentionally with their needs in mind and recognizing that maybe it’s not a top-down mandate of here’s what you need, but rather how can I help you be your best? JB: And kind of back to the question of shifting and having content and training and coaching and everything Andy talked about all on platform is just been, I mean, it’s been a day we’ve been waiting for, right? You know, how can we wrap? Guidance. How can we wrap success just in one page or play or whatever, you know, whatever, however we surface it. Just being able to create that world around any given topic has just been huge for us. And it’s, it helped a lot of sellers. I mean, one of the challenges I think everyone has is just getting sellers to connect dots, right? And so we, you teach ’em a concept and they’re like, okay, I get it. Well, do you really? And then they hear another seller, you know, have a call and like, oh, okay. Right. And so we’re, we’re able to join more of those moments. In Highspot, which has just been huge for us. RR: You know, that actually ties in pretty well to the next question I had for you actually, which is, you know, thinking of creating that unified experience. I’d love to know maybe how that’s helping you foster a culture of continuous learning and motivating your sales teams to continue enhancing their skills, continue developing their knowledge over time. I know that’s never easy, but it seems like maybe this is helping it be a little bit easier. JB: Yeah. To me, the, the, you know, you’re right, Andy’s got more experience in kind of a learning coaching world that I do. But one of the things that I’ve learned from him since he’s been on, and, and the further I get into it, I’ve tried to get more in tune with, I mean, yes, you need to create these programs, but I’ve been trying to think more about, uh, just individual, like what is their definition of achievement? What is their definition of, of success? Right? And I’ve recognized over my career, it could be very different from seller to seller to seller. Right. There’s some sellers that are very monetarily motivated. There’s some sellers that are very, you know, have a certain status in the company. There’s others that just, they want to be good coaches. Right? And so, one of the things I’ve personally tried to do is through courses we create, or courses that I’m involved in, is, is try to make that connection with the learner. Sometimes even flat out asking like, you know, what are you hoping to get out of this? Just have them say, well, I, I’d really like to be able to do blah, whatever that is cool. That’s why you’re here as a, you know, a teacher or as a coach, that’s what I’m gonna help you do. The other thing that I’ve always tried to do it is a little bit more. In the things that I deliver, but I think I approach learning in this way, making it accessible. To sellers, I think is really important, right? Giving ’em a space to feel comfortable, to be vulnerable to, you know, to make mistakes. I mean, I did a a week long training where half of my stories were about like my failures, right? And it’s all kind of weird. But again, we had some junior sellers, some sellers at first sale job outta the gate, letting ’em understand, look, you’re gonna make some mistakes. It’s okay. 55 years old, I haven’t dropped off the face of Earth yet. Like, but you’ll learn from ’em, right? And giving sellers that space in that session, as soon as I started talking about that, sellers would open up a little bit more and they, and they, they’d start sharing their stories, not just all the negative, but you know, here’s what I learned, kind of making the environment comfortable. To learn and grow and just keeping people focused on, look, this will help you by whatever definition of success or achievement you have. That’s why we’re here. RR: Amazing. Andy, anything you would wanna add to that one? AK: No, I, I would just say that that last piece about making learning accessible to different learners at different stages is so important and we’re doing. Constantly evolving how we deliver training as well. Whether it is like a live virtual session, whether it is, you know, that just in time training through Highspot, short little micro explainer videos, things like that. Being able to meet people where they’re at, I think is a big piece of that. RR: Gotcha. Well, it certainly seems like you guys are doing the right things. Um, looking at the numbers, I can see that you’ve already achieved a really remarkable 93% recurring usage of the platform and are seeing some pretty early wins with training in Highspot. So Andy, I, I’d love to know from your perspective, how are you driving that adoption? What are some best practices you can share with our audience? AK: Yeah. You know, Riley, it’s so funny you say that, that 7% actually is the thing that bugs me. I want a hundred percent so bad. Um, we’re, we’re really proud of that number though. We, we joke with Kayla and Chris, our CSM team all the time that we do want it to be at a hundred percent. I, I think I said it earlier, we’ve created this feel here that all roads lead to Highspot. Everything that, that anyone needs to do their job effectively, they’re gonna be able to find that. And I think the thing that made that most impactful here is not just that it was myself and Jonathan, the enablement team sharing that information, but we made it a point really early on in this sort of Highspot adoption phase to get buy-in from our executive sponsorship as well. We wanted our CRO to understand why we’re investing in this tool, what it means for us. What it means for our sellers, what it means for him as an executive. So getting that executive buy in early on really helped to spread the message internally really organically that this tool is going to be very powerful for these different reasons, for these different audiences, and being able to really kind of customize and tailor. The solution of Highspot has made that adoption so high. We are really pushing again to get it at a hundred percent. We’d love to see that if, if it even is possible. But again, it’s, and being able to prove and hear from people that they find what they need, they’re using like instant answers in Highspot, for example, getting that AI response from content that we’ve uploaded into Highspot. Really powerful stuff, and so just sellers using it and being able to see it for themselves, I think is the final piece of that. RR: Thinking of other future goals, especially knowing Andy that you came in kind of to run this show, a little bit of this transition to training in Highspot, I’d like to know if you could share how you plan to measure success of this new training rollout, and then maybe a little bit from both of you what you’re hoping to achieve now that you have everything consolidated in the platform. AK: Yeah, definitely. So in terms of measuring success, I mentioned frameworks. Another one, a Kirkpatrick Model of evaluation is something that a mentor of mine from my previous role has, has really just ingrained in, into, to my brain. Essentially it looks at four different levels of responsiveness to training. The first being a, a reaction. It’s like a survey. Did you like the training? The second being learning, that’s typically like a quiz something or an assessment following a session, then into behavior. That’s is the, the seller, the individual contributor, applying that into their role. Finally, it’s the results. Are we seeing the action, you know, the, the results from that action, the business impact, things like that. So that’s our model. That’s how we evaluate things. We do pre and post session surveys. How do you feel about. Doing a podcast before the podcast, now that you’ve done the podcast, how do you feel now? Right? Things like that to capture the pre and post training lift. We also look for, obviously, the learning results assessments. Are we completing these, number one, and are we completing them to pass at a certain score? And then we’re looking into, you know, obviously how that impacts sellers going to market, speaking to customers. Even internally, how they’re sharing their best practices, things like that. So in the future, I mean, especially with, you know, digital rooms, that’s been a big push for us. The past couple weeks. We’re gonna see a lot more Highspot speaking to business impact, which is I think the thing that maybe we’re missing right now, that last piece of the Kirkpatrick evaluation model. So from a future state, that’s the thing I’m really, really excited about. JB: Yeah, I’ll agree. I think to date a fair bit of our focus has just been on utilization. Just get people into, and maybe a few months ago we were on with our CSM team and they were talking about where you want to go. And we realized, you know, now we have people here in Highspot. Now how are they using Highspot? Are they using it well? How can they use it better? And to Andy’s point, our feedback today has been anecdotal. And so we’ve got the enterprise, I think it’s, what’s that? Enterprise Plus platform or the data lake. Um, so we’ve got means and APIs, the future state is gonna start aligning it. I know you’ve have really some of those business outcomes. Those are the things that we’re gonna start looking at, right? So it’s great, you know, to any point a seller goes through course check ace, the role play check. Okay, now what does that mean in the real world? How, how did it affect his quota? How did it affect, uh, you know, the deal size? All of those things are, are where we’re hoping to go next. You know, with, with a lot of the things that we’re looking at. RR: Yeah, I’m curious to know too, then thinking just of in that future state and the plans that you guys are laying, I’d like to know both of your thoughts on kind of the role that you see AI playing in these ongoing evolutions. To your point of, you know, you never fully reach good. You’re always on a course towards it. So how do you see AI helping you get to those better training and coaching programs? Uh, Jonathan, I’ll kick it over to you first. JB: Yeah. This is Sunday. Andy and I talk about a lot. As we get more into it, I mean, everyone’s learning. One of the things that we’re trying to understand is AI can do a lot. And so one of the questions is, you know, what can an AI do? And then the next question we’re asking ourself almost more is, what should AI do? There is another, a lot Annie talk about. There’s another thing that we’re, we’re starting to see as it relates to AI versus our, our, our sales leaders. Andy, do you wanna talk about that a little bit? AK: Yeah. So one sort of big thing that we’ve been looking to tackle Riley is call coaching and, and being able to take this huge number of calls, minutes, hours of conversation and identify what of that should be coached, that, how to coach to it. So as a part of that, we’ve. Recently in partnership with our Rev ops team, developed essentially a, a scorecard tool that rates and reviews every call over a certain threshold time amount that our sellers partake in, and they get an, an automated scorecard every day of all of their calls from the previous day. Some really incredible insight from that, some amazing data to parse through that and, and surface that for, for coaches and for managers. But the important piece to Jonathan’s point is, is then the human element of taking that output from ai. And incorporating that feedback, understanding the context of a conversation, the context of a deal, the experience of a seller, things like that, and provide that sort of human emotional element to the AI output. That’s where I think is, is like the biggest next step for us and how we want to move forward. How can we use AI as a way to facilitate and make things like call review and call coaching efficient versus completely replacing it? Is you need that human emotional aspect to still provide that co coaching context. So it’s to Jonathan’s point, kind of marrying the two together, if that makes sense. RR: Yeah, absolutely. And I think it’s so important to take that kind of intentional, really thoughtful approach of, yes, there’s so much possibility here, but how can we use things in a way that really benefits our sellers? So I love that you guys are taking that angle on it. Moving from kind of future state to where we are now. I’d love if you could share any business results. Wins, things that you’re really proud of that you’ve achieved recently. Anything you could share with our audience? AK: Yeah, I’ll, um, I’ll take one. So, as you noted earlier, ri I’m pretty new to the role. I’ve been a large part of like, onboarding and, and moving things into Highspot. Um, we were able to reduce the time of our onboarding. It was between five and six weeks, depending on the role, all the way down to three to four weeks, depending on the role. Just from incorporating Highspot. We don’t have that disjointed. LMS and content repository experience anymore. Again, just having everything in one place has allowed us to reduce that time to get a new seller on the phone, which we’re hoping eventually will lead to reduced time to ramp, increased profitability, higher average deal size, all those things that we’re looking for for success metrics. But we’re really proud of the work that Highspot Hass been able to help us do just from an onboarding standpoint so far. JB: Yeah, and as I mentioned, it’s, this is another area where we’re still somewhat anecdotal, but I’ll, I’ll add to that. I mean, we are seeing in the evidence of just like Slack messages, you know, reps booking demos faster than any reps we’ve ever hired, you know. First deal close, first demo, whatever it is. Some of those moments, we’re seeing those much, much faster than we’ve seen in the past. One of the things that we saw, we were looking at one of the newer business outcome scorecards on, I think it was a play, and we pulled it up and, and, and I kind of looked at it for a minute and the, the light bulb went on for us. We’re like, wait a minute. The highest users of this play, this cannot be a coincidence. The highest, highest users of the plays were our top performers for that quarter. Right. And so again, we just kind of bumped into that and that’s why we’re so excited about kind of taking this next step towards just better analytics and understanding and, you know, all that kind of good stuff. But it was, to some degree, it was, it was, you know, it was cool to see and, and very kind of reassuring that our hypothesis was right. You know, the tool is designed to do certain things and the things that you say it does, it does it. And oh yeah. By the way, if you’ve used it and you use it really well and you use it often, you’ll be successful as your job. RR: Amazing. Well, I know we’ve talked about a lot. So I’ll close this out with a, hopefully a simple question. So for each of you, if you could share one, maybe two key lessons you’ve learned from your experience, building effective training, coaching enablement programs, what would it be? AK: Yeah, so I’ll, I’ll give you kind of two answers. RiIey, the only framework that I haven’t been able to mention today that I did want to also bring up, that’s pretty funny, right. Uh, I love action mapping. It’s a part of the ADDIE framework that I mentioned earlier in the analyze portion. This is really early on when someone comes to you and they say, Hey Riley, we need training on X, Y, Z. Getting into and really understanding that problem from an action mapping perspective, which means what is the ultimate end result that someone needs to do? Okay, now what practice activities will inform that action? What information is needed to inform those activities to lead to that action? And then the, ultimately the business goal from that, if you start with that, if that’s your first conversation. Outside of, you know, who needs to be involved in this project? Nine times outta 10, you’re gonna get a really, really good end result, and you’re gonna have a really, really powerful enablement motion. And then my last piece, I think this is probably more important, is to just always lead with empathy. It can be really easy in this seat to just focus on enablement, but we have to remember that our clients or our sellers, what we’re doing really exists to serve them and to help them do their jobs better. And so leading with that understanding and just being empathetic towards what they’re doing on a daily basis, and to your point, how can we make that easier for them? What can we do that’s gonna make their lives better doing that? RR: Amazing. Jonathan, I’ll pass it over to you. JB: I think the thing I’ve come to realize is probably the most important is, is making sure sellers are learners or whoever understand the why. Right. Not just from a training itself, like these little learning objectives, but as they go through any given training in whatever shape and form, do they truly understand the why? Why is it important that you’re talking about this thing? Why is it important that you’re asking this question? Why is it important that you’re listening for this thing? What I see a lot is that sellers will go, especially junior ones, you, the more tenured you get, start to get a little better. There’s a lot of the junior sellers, you can just tell that they’re not in their heads. And then you hear ’em on calls. They’re not coming from a place of conviction. They’re not coming as a, you know, to some degree, a business coach to these prospects who’ve never bought software like ours before and need that kind of help, right? They’re not comfortable asking challenging questions, right? Because they don’t understand the why. RR: I think that’s fantastic advice and I think it’s really great advice to close on. I gotta say thank you, both of you for joining us. This has been a really wonderful conversation and I’m sure our listeners will agree. JB: Well, thank you for having us. We really appreciate it. AK: Yeah, thank you, Riley. This has been awesome.  RR: To our audience, thank you for listening to this episode of the Win-Win podcast. Be sure to tune in next time for more insights on how you can maximize enablement’s success with Highspot.

How does extended enterprise LMS consulting help business software buyers and sellers succeed? Find out on this special 100th episode of the Talented Learning Show!

What is the mood of association executives in 2025? How are Associations utilizing AI to power their organizations?In this special episode of Associations Thrive, host Joanna Pineda is joined by colleagues from Matrix Group International, Inc.: Dave Hoernig, Vice President of Software Engineering, Jessica Parsley, Director of Project Management, and Tanya Kennedy Luminati, MatrixMaxx Product Manager. They look back on the trends they're seeing in the association space. They discuss:How the mood among associations is cautious and uncertain, with many waiting to see how year-end dues renewals, product sales, and event registrations pan out.Budget planning for 2026 is underway, and how most organizations are projecting lean years, but many remain hopeful and continue planning.How associations are prioritizing technology integrations to connect their AMS, LMS, CRM, community platforms, and advocacy tools.How careful planning, frequent communication, and realistic budgeting lead to successful integration projects.How associations want their websites to tell the story of their industry or profession to the public, policymakers, and potential members.The importance of storytelling in recent website redesigns, including The Fertilizer Institute's “Why Fertilizer” section and the American Counseling Association's “Learn About Counseling” navigation item.Associations are cautiously implementing AI tools, such as read-aloud functionality, chatbots, and AI-powered search, while being mindful of privacy and costs.How preparing content for AI answer engines similar to SEO, but with key differences. Associations must focus on having indexable content, page summaries, and FAQs that answer commonly asked questions.How many associations are experiencing CEO transitions.References:Matrix Group WebsiteTFI's Why FertilizerACA's What is Counseling?An example of read aloud functionality using AI

Episode Sponsor CTC Math – The no-prep, self-paced homeschool math curriculum that takes the pressure off parents and actually makes sense to kids. Try it free at ctcmath.com. Episode Snapshot College costs are soaring, ideological climates are shifting, and more students than ever are graduating late—or not at all—with mountains of debt. In this candid info-session, Lisa Nehring (director of True North Academy) unpacks the “college dilemma” and lays out two practical alternatives: Dual Degree High School – earn an accredited bachelor's while you finish high school. Tech & Trades Diploma – a two-year fast-track that marries solid academics with apprenticeship-ready skills. Along the way she tackles FAFSA headaches, the national trades shortage, protecting your teen's faith on campus, and how True North's advising team walks families through every step. Key Takeaways Sticker Shock: College tuition up 20 % in 10 years; textbooks up 400 %. Average in-state cost now ~$28K/yr; many privates top $65K. Debt Trap: U.S. student-loan debt = $1.1 trillion; deregulated lenders can capitalize unpaid interest during forbearance, ballooning balances. Completion Crisis: Average time to a bachelor's is 6 years; >50 % of freshmen never finish. Ideological Pressure: 70 % of incoming evangelical students renounce faith by Thanksgiving of freshman year; many never return. Trades Opportunity: 7 million skilled-trade openings now; projected shortfall of 2 million more by 2030. Starting wages often $18–$30/hr with zero college debt. True North Solutions: Dual Degree: 120 credits + high-school diploma, fully Cognia-accredited, ESA/and may be 529-eligible, no debt. Tech & Trades: 22 HS credits in two years, core academics + life & soft-skills, direct links to vetted apprenticeships (HVAC, electrical, auto, welding & more). Mix-and-Match: Students can start with trades and layer on the dual degree—or vice versa—based on goals. Support Built In: Dedicated advisors, robust LMS “virtual campus,” study-guide-plus-exam model (re-takeable), and a Christ-centered worldview throughout. Timestamp Guide Time Segment 00:00 Sponsor message – CTC Math 01:05 Lisa's intro & credentials (5 graduate degrees + 30 yrs homeschooling) 05:20 What's changed since 2020: rising costs & ideological shift 10:40 The true price tag: tuition, textbooks, student-loan traps 17:15 Why so many students need remediation & still drop out 22:50 Faith on campus: statistics that should sober parents 27:30 Trades shortage by the numbers – and why it matters 31:45 Dual Degree vs. Dual Credit: critical differences 36:10 Inside True North's Dual Degree structure (10 classes/yr) 42:05 Tech & Trades Diploma overview & first-year core 46:30 Q&A: transferring credits, finding apprenticeships, combining paths 53:10 Next steps & free advising call   (Times are approximate – use your podcast player's chapter markers.) Memorable Quote “Why pay for extra years of school when your teen can graduate with no debt, real-world skills, and a degree in hand before their peers even move into the dorms?” Resources & Links True North Academy Dual Degree Program – Details, sample course map, FAQs Tech & Trades Diploma – Curriculum snapshot & tuition info Free PDF: College Dilemma Checklist (QR code shared during the info meeting) Schedule a 15-minute advising call (no cost) Book recommendation: The Defining Decade by Dr. Meg Jay Dave Ramsey video on student-loan forbearance pitfalls (All links available in the episode description.) Ready to explore a dual-degree or trades track for your teen? Book a free advising session with True North Academy today and discover a path that fits your family's budget, timeline, and values.

In this episode of the HR Leaders Podcast, we speak with Will Leahy, VP of People at Greenhouse Software, about how AI is reshaping employee development and the democratization of coaching. Will shares how Greenhouse is leveraging AI tools like Kona and dynamic learning pathways to create personalized, in-the-flow training at scale while maintaining a strong remote culture. The conversation explores why the future of HR isn't just about technology, it's about using AI to amplify human connection, learning speed, and cultural cohesion in distributed teams.

Eric and Marty talk about how to make virtual meetings effective with students and colleaguesThe New Normal – Virtual Office HoursHow virtual office hours are becoming more common post-pandemic.Benefits: Accessibility for online/hybrid students, schedule flexibility for faculty.Tech tools that support flexible scheduling (Calendly, Bookings, Google Appointment Slots).Best practices:- Set clear boundaries (availability, response times).- Use waiting rooms to manage multiple students.- Record office hour sessions if needed (with permission) for follow-up.- Offer a mix of synchronous and asynchronous options.Calendly – https://calendly.com/ Microsoft Bookings – https://www.microsoft.com/en-us/microsoft-365/bookings Zoom – https://zoom.us/ Google Meet – https://meet.google.com/ Reducing Repeat Questions Before They HappenFAQ documents and pinned announcements as the first line of defense.LMS-integrated Q&A boards (Canvas Discussions, Blackboard Forums, Moodle Forums).Use AI or chatbots (Piazza, Packback, or even ChatGPT-based FAQ bots).Benefits: saves time, encourages peer learning, builds classroom community.Piazza – https://piazza.com/ Canvas Discussions – https://community.canvaslms.com/t5/Instructor-Guide/How-do-I-create-a-discussion-as-an-instructor/ta-p/1029 Notion – https://www.notion.so/ Google Docs – https://docs.google.com/Meetings with Colleagues – Making Collaboration ClickAvoiding calendar chaos: set recurring meetings, share calendar visibility.Use shared agendas (Google Docs, OneNote, Notion) to keep things focused.Screen sharing for collaborative editing, reviewing student work together. Alternatives to meetings: Asynchronous check-ins via Slack, Teams, Loom.Loom – https://www.loom.com/ Slack – https://slack.com/ Microsoft Teams – https://www.microsoft.com/en-us/microsoft-teams/group-chat-software Doodle – https://doodle.com/ Pro Tips – Keeping Virtual Time ProductiveHave students submit a quick form ahead of office hours (topic, question).Use breakout rooms if multiple students show up.Share a weekly 'top questions' summary with answers.Offer optional 'co-working' sessions—open Zooms for quiet work and drop-ins.Your Tech TakeawaysSet structured virtual availability, and stick to it.Lean on discussion boards and FAQs to cut down on repeat questions.Don't underestimate the value of asynchronous tools.Faculty-to-faculty virtual meetings thrive on shared documents and clear agendas.Links & ResourcesCalendly – https://calendly.com/ Piazza – https://piazza.com/ Loom – https://www.loom.com/ Google Forms – https://forms.google.com/ Notion – https://www.notion.so/ Microsoft Bookings – https://www.microsoft.com/en-us/microsoft-365/bookings Email: Thepotalknetwork@gmail.com Website: ThePodTalk.Net

In this episode, host Jethro Jones discusses the crucial topic of AI and cybersecurity with Sam Bourgeois, an experienced IT director with a background in private industry and education. The conversation covers the importance of AI standards, the ethical implications of AI use, and the need for cybersecurity awareness among young people. Sam introduces 'Make It Secure Academy,' an innovative platform aimed at educating students about cybersecurity through interactive and engaging methods. The episode emphasizes the critical need to incorporate these lessons into everyday education to protect children in an increasingly digital world.Cybertraps PodcastAI Standards, AI Ethics, and Cybersecurity for kids.Working for a company that has an International footprint How to support someone who wants to bring on tools. Guardrails, not blockade. NISTRegulations around AIIs it worthwhile for kids to learn standards about AI usage. A student should know and recognize there are correct and incorrect ways to use AI. With great power comes great responsibility. MakeITsecure academyOnce data is exposed, they're being watched and tracked all the timeKids will turn 18 with data exposed for years. How to teach kids without it being a gotcha! On a mission to protect every kid, one kid at a time. About Sam BourgeoisSam is the leader of a large managed services provider in the US serving global customers ranging from defense to education. He is the Sr. Dir. of Technology and Cybersecurity and leads the visioning of new products and services, oversees DEVSECOPs teams and serves as the cyber leader of the organization and many clients. He has deep telecommunication, IT, education, and corporate training industry experiences, and is passionate about serving those in need whether it's in Rotary or non-profit board membership. Socials: @makeitsecurellc = insta, Fbhttps://www.linkedin.com/company/102108099Webpresence LLC - https://www.makeitsecurellc.com/home501c3 - https://www.make-it-secure.org/LMS - https://makeitsecure.academy/Intro to the LMS and Courses - https://youtu.be/xEyFXhe6Z3E  We're thrilled to be sponsored by IXL. IXL's comprehensive teaching and learning platform for math, language arts, science, and social studies is accelerating achievement in 95 of the top 100 U.S. school districts. Loved by teachers and backed by independent research from Johns Hopkins University, IXL can help you do the following and more:Simplify and streamline technologySave teachers' timeReliably meet Tier 1 standardsImprove student performance on state assessments

In this episode, host Jethro Jones discusses the crucial topic of AI and cybersecurity with Sam Bourgeois, an experienced IT director with a background in private industry and education. The conversation covers the importance of AI standards, the ethical implications of AI use, and the need for cybersecurity awareness among young people. Sam introduces 'Make It Secure Academy,' an innovative platform aimed at educating students about cybersecurity through interactive and engaging methods. The episode emphasizes the critical need to incorporate these lessons into everyday education to protect children in an increasingly digital world.Cybertraps PodcastAI Standards, AI Ethics, and Cybersecurity for kids.Working for a company that has an International footprint How to support someone who wants to bring on tools. Guardrails, not blockade. NISTRegulations around AIIs it worthwhile for kids to learn standards about AI usage. A student should know and recognize there are correct and incorrect ways to use AI. With great power comes great responsibility. MakeITsecure academyOnce data is exposed, they're being watched and tracked all the timeKids will turn 18 with data exposed for years. How to teach kids without it being a gotcha! On a mission to protect every kid, one kid at a time. About Sam BourgeoisSam is the leader of a large managed services provider in the US serving global customers ranging from defense to education. He is the Sr. Dir. of Technology and Cybersecurity and leads the visioning of new products and services, oversees DEVSECOPs teams and serves as the cyber leader of the organization and many clients. He has deep telecommunication, IT, education, and corporate training industry experiences, and is passionate about serving those in need whether it's in Rotary or non-profit board membership. Socials: @makeitsecurellc = insta, Fbhttps://www.linkedin.com/company/102108099Webpresence LLC - https://www.makeitsecurellc.com/home501c3 - https://www.make-it-secure.org/LMS - https://makeitsecure.academy/Intro to the LMS and Courses - https://youtu.be/xEyFXhe6Z3E  Join the Transformative Mastermind Today and work on your school, not just in it. Apply today. We're thrilled to be sponsored by IXL. IXL's comprehensive teaching and learning platform for math, language arts, science, and social studies is accelerating achievement in 95 of the top 100 U.S. school districts. Loved by teachers and backed by independent research from Johns Hopkins University, IXL can help you do the following and more:Simplify and streamline technologySave teachers' timeReliably meet Tier 1 standardsImprove student performance on state assessments

In this episode of Building Unbreakable Brands, Meghan Lynch sits down with Tobi Flowers, second-generation President and CEO of TraCorp, a full-service learning and development company. Tobi shares how she stepped into her father's shoes to lead the company through a generational transition, a strategic rebrand, and bold business expansion—alongside her husband and co-leader, Christian. From lessons in leadership and succession planning to unexpected inspiration from motorsports, this episode offers practical wisdom and fresh perspective for anyone navigating growth, legacy, and brand evolution in a family-owned business.Key Topics Discussed:Navigating second-generation leadership with intentionality and informal successionRebranding a legacy business with inspiration from motorsports and personal valuesBalancing risk and realism when leading with a spouse or partnerThe importance of content curation in corporate learning—and why software isn't enoughHow customer feedback shaped TraCorp's LMS and product evolutionUsing proactive communication tools, like therapy, to strengthen business and personal relationshipsConnect with Tobi Flowers on LinkedIn or learn more about her work at Tracorp.com.Building Unbreakable Brands is hosted by Meghan LynchProduced by Six-Point Strategy 

ChatGPT handles 2.5B prompts/day and is on track to match Google's daily searches by end of 2026. AI agents don't browse like us—they crave queryable, chunkable data for tools like ChatGPT & Perplexity. A new industry is being born, some are calling it AI SEO, others GEO, but what is clear is that it drives amazing results. Businesses are seeing 2-4x higher conversion from visitors coming from AI compared to traditional search. Robert McCloy is the co-founder of Scrunch AI (https://scrunchai.com/), a fast growing company that helps brands and businesses re-write their content on the fly based on what agents are looking for. Chapters 00:00:00 Intro & Guest Introduction 00:01:30 The Genesis of Scrunch AI & AI Search Impact 00:06:02 AI Search Engines vs. Traditional SEO 00:06:28 Monitoring Prompts & The AI Search Stack 00:08:26 AI Training Data, Crawlers, and Content Strategy 00:12:33 AI Browsers and the Future of Web Consumption 00:16:06 Technical Mechanisms of AI Search & SEO Relevance 00:28:44 Personalization, Agent Experience, and Customer Journeys 00:30:44 Prompt Clusters, User Intent, and B2B Buying Patterns 00:36:06 Optimization Tactics: Prompt Injection, Content, and Pitfalls 00:40:37 Technical Content Delivery: JavaScript, Programmatic SEO, and LMS.txt 00:47:31 Case Studies & Conversion Optimization 00:51:36 Market Share & Platform Trends in AI Search 00:55:10 Wrap-Up & Future of AI-Driven Web

Join Josh and Will as they dive deep into the art and science of creating user-friendly Learning Management Systems (LMS). Moving away from their usual AI focus, the hosts share real-world experience from LMS overhauls, discussing everything from user journey mapping to wire-framing techniques.For more on our conversation, check out the episode page ⁠⁠here⁠⁠.Want to build your business like we have? Join us over at Notion by ⁠signing up with our affiliate link⁠ to start organizing EVERYTHING you do.Head over to our website at ⁠⁠⁠hitechpod.us⁠⁠⁠ for all of our episode pages, send some support at ⁠⁠Buy Me a Coffee⁠⁠, our ⁠⁠⁠Twitter⁠⁠⁠, our ⁠⁠⁠YouTube⁠⁠⁠, and to see our faces (maybe skip the last one).Need a journal that's secure and reflective? Sign-up for the ⁠Reflection App⁠ today! We promise that the free version is enough, but if you want the extra features, paying up is even better with our affiliate discount.

Learning should be Engaging and Fun! When learning is lively, it becomes a journey filled with discovery rather than just an obligation. Let's embrace creativity in education!

The new SBCA Academy is live, and user engagement is increasing steadily. In this episode, SBCA's Education Committee Chair, Tony Acampa, and SBCA's Director of Education, Ashley Baker, dive into the transition to the new LMS and the positive changes it's driving. They highlight the shift to micro-learning, improvements to existing courses, and what's on the horizon for education and training. Most importantly, they break down how members can easily access the content and get the most value from these resources.

Workplace performance isn't just L&D's responsibility; it belongs to the whole company.  And yet, many HR and learning teams still treat training as a standalone solution.  In this episode, Kevin Yates joins Karina Young to reframe how we think about impact, and why the question isn't just “Did people complete the program?” but “Did anything change as a result?” Kevin, known across the industry as the “L&D Detective,” shares what he's learned from nearly 30 years in the field and why measuring outcomes requires more than a survey or LMS report. He explains how to shift from reporting activity to proving contribution, and why L&D must be embedded in a broader performance ecosystem to make a meaningful difference. Together, they explore what most organizations overlook: how business goals get lost in translation, how legacy habits still shape how programs are designed, and how measurement can become a strategic advantage, not just a reporting requirement. Kevin also offers a practical lens for partnering across functions and building internal alignment around shared outcomes. For HR and L&D leaders navigating increasing pressure to deliver results, it's a timely reminder: meaningful change doesn't happen in a vacuum. It takes a village. Join us as we discuss: (00:00) Meet HR Superstar: Kevin Yates (02:38) How the L&D Detective name came about (04:37) Discovering the passion for measurement in L&D (07:47) Aligning training with business goals (09:31) Breaking legacy habits in L&D practices (10:56) Shifting from order-taker to performance consultant (12:56) The workplace performance ecosystem and its importance (16:30) Why L&D can't succeed alone in impacting business goals (21:00) Operationalizing the measurement of L&D's impact (23:28) Activity metrics vs. true performance impact (32:05) Leveraging AI tools to enhance L&D performance measurement   Resources: For the entire interview, subscribe to HR Superstars on Spotify, Apple Podcasts, or YouTube, or tune in on our website. Original podcast track produced by Entheo. Listening on a desktop & can't see the links? Just search for HR Superstars in your favorite podcast player. Hear Karina's thoughts on elevating your HR career by following her on LinkedIn: https://www.linkedin.com/in/karinayoung11/  Download 15Five's Performance Review Playbook: https://www.15five.com/ebook/review-process-playbook?utm_source=podcast&utm_medium=podcast&utm_campaign=Q2_2023_Podcast_CTAs&utm_content=Performance For more on maximizing employee performance, engagement, and retention, click here: https://www.15five.com/demo?utm_source=podcast&utm_medium=podcast&utm_campaign=Q2-Podcast-Ads&utm_content=Schedule-a-demo Kevin Yates's LinkedIn - https://www.linkedin.com/in/kevinmyates/

Send us a textKathleen Lord shares a rare blend of personal grit and professional insight in this dynamic episode recorded live at Pax8 Beyond 2025. From her early passion for equestrian sports to her executive leadership at Zensai, we explore how personal connection, smart systems, and human-centric tech drive real change.Kathleen dives into the realities of horse training, animal instincts, and performance ethics before pivoting into Zensai's mission: helping MSPs deliver post-sale value with ease. Her team's LMS, deeply integrated with Microsoft Teams, offers an elegant solution to a messy problem — keeping end-users engaged and trained without draining MSP resources.We also unpack how AI is reshaping sales funnels and why human connection still matters most — whether in the saddle or the boardroom. 

I always enjoy having the opportunity to speak with business professionals and leaders. Fidel Guzman not only is such a professional, but he also works in the corporate training arena teaching his company's employees and leaders about leadership and continuous improvement. Fidel comes by his talents honestly. He grew up in an environment where he needed to learn and grow. He secured a Bachelor's degree and an MBA both from Northeastern Illinois University where he graduated Summa Cum Laude. Fidel started out wanting to be a kindergarten teacher, but he ended up taking a different road. He went to work for a company where he helped people progress within various industries. The company he worked for was bought by ION Group in Chicago, IL. Fidel flourished and became the Manager of Internal Training for the company. Mr. Guzman is quite adaptable and can train people within the organization even though they may well have their own expertise in different industries. Fidel and I talk about everything from leadership, the future of corporate training and we even take time to explore how AI is and will become more a part of his work and the work we all do. When not working Fidel has various outside activities. His most loved efforts go, of course, into being part of a family. He also serves as Vice President of Education for Toastmasters International. He loves to be involved in Mixed Martial Arts. He keeps quite busy at a variety of activities and clearly loves the challenges he gets to address along the way. About the Guest: Fidel Guzman is a dynamic and enthusiastic Learning & Develoment professional with a proven track record in instructional design, project management, and training development. With a Master of Business Administration from Northeastern Illinois University, where he graduated Summa Cum Laude, Fidel has consistently demonstrated his commitment to excellence and continuous improvement. His extensive experience spans various industries, including finance, telecommunications, and fitness, showcasing his versatility and adaptability. Currently serving as the Manager of Internal Training at ION Group in Chicago, IL. Fidel and his small but mighty team facilitate onboarding programs and training initiatives for over 13,000 employees globally. He has experience developing comprehensive new hire onboarding curricula and career progression pathways for multiple departments, ensuring effective and innovative learning solutions. Fidel's leadership extends beyond his professional role, as he actively participates in numerous company committees focused on community volunteer events, work-life balance education, and diversity, equity, and inclusion. Fidel's passion for personal and professional development is evident in his certifications, including “Creating a Coaching Culture” from SHRM and “Coaching Skills for Leaders and Managers” from PMI. Fluent in both Spanish and English, he leverages his bilingual skills to connect with a diverse audience. Outside of his professional endeavors, Fidel enjoys podcasting, judo, triathlons, hiking, and poetry, reflecting his well-rounded and adventurous spirit. In addition to his professional achievements, Fidel has a strong commitment to volunteerism and community involvement. He is serving as the Vice President of Education for Toastmasters International and has been an MMA class instructor and coordinator at St. Bruno Elementary. His dedication to helping others is further demonstrated through his role as an academic tutor at Berwyn Public Library. Ways to connect with Fidel: (1) Fidel Guzman, MBA | LinkedIn New Podcast- The Hero in the Mirror on Spotify: https://open.spotify.com/episode/44xD76FcF5YFMNyuigFmBm?si=2so3OWJdQby6F91ZaY1AUg The Hero in the Mirror also on Youtube: (3) HerointheMirror - YouTube About the Host: Michael Hingson is a New York Times best-selling author, international lecturer, and Chief Vision Officer for accessiBe. Michael, blind since birth, survived the 9/11 attacks with the help of his guide dog Roselle. This story is the subject of his best-selling book, Thunder Dog. Michael gives over 100 presentations around the world each year speaking to influential groups such as Exxon Mobile, AT&T, Federal Express, Scripps College, Rutgers University, Children's Hospital, and the American Red Cross just to name a few. He is Ambassador for the National Braille Literacy Campaign for the National Federation of the Blind and also serves as Ambassador for the American Humane Association's 2012 Hero Dog Awards. https://michaelhingson.com https://www.facebook.com/michael.hingson.author.speaker/ https://twitter.com/mhingson https://www.youtube.com/user/mhingson https://www.linkedin.com/in/michaelhingson/ accessiBe Links https://accessibe.com/ https://www.youtube.com/c/accessiBe https://www.linkedin.com/company/accessibe/mycompany/ https://www.facebook.com/accessibe/ Thanks for listening! Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page. Do you have some feedback or questions about this episode? Leave a comment in the section below! Subscribe to the podcast If you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can subscribe in your favorite podcast app. You can also support our podcast through our tip jar https://tips.pinecast.com/jar/unstoppable-mindset . Leave us an Apple Podcasts review Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts. Transcription Notes: Michael Hingson ** 00:00 Access Cast and accessiBe Initiative presents Unstoppable Mindset. The podcast where inclusion, diversity and the unexpected meet. Hi, I'm Michael Hingson, Chief Vision Officer for accessiBe and the author of the number one New York Times bestselling book, Thunder dog, the story of a blind man, his guide dog and the triumph of trust. Thanks for joining me on my podcast as we explore our own blinding fears of inclusion unacceptance and our resistance to change. We will discover the idea that no matter the situation, or the people we encounter, our own fears, and prejudices often are our strongest barriers to moving forward. The unstoppable mindset podcast is sponsored by accessiBe, that's a c c e s s i capital B e. Visit www.accessibe.com to learn how you can make your website accessible for persons with disabilities. And to help make the internet fully inclusive by the year 2025. Glad you dropped by we're happy to meet you and to have you here with us.   Michael Hingson ** 01:21 Greetings, everyone. I am Michael Hingson, and you are listening to unstoppable mindset where inclusion, diversity and the unexpected meet, and today we get to do the unexpected. And of course, what the unexpected is is anything that doesn't have anything to do with inclusion or diversity. So that's most things you know, in a lot of ways. Anyway, our guest today is Fidel, and am I pronouncing it right? Guzman, yes, you got it. Oh, my goodness. Comes from listening to Guzman's who play baseball. Okay, I'll take that. That's a way. So Fidel reached out to me some time ago. We're going to be doing some speaking to his company ion. But in the meanwhile, I also convinced him that he had to come on unstoppable mindset and talk with us, tell us about himself, tell us a lot about what he does and why he does it, and help to contribute to our general theme, which is that we're all more unstoppable than we think we are, and we usually underrate ourselves. So we we try to improve by discovering that more people are unstoppable than we think they are, and that we thought they were. So that works out. Well, Fidel has a degree in business. He has a Masters of Business Administration. You graduated sigma cum laude, which is pretty cool. And I did cum laude, but I didn't get to do sigma or Magna, but that's okay, but that's okay anyway. Fidel, I want to welcome you to unstoppable mindset. We're glad you're here.   Fidel Guzman ** 02:56 Michael, it's a pleasure to be here. Thank you for having me.   Michael Hingson ** 03:00 Well, my pleasure, and I'm looking forward to to chatting and talking about some businessy things and anything else that you want to talk about. So let's start this way. It's always fun to do this. Why don't we start by you telling us kind of, maybe, about the early Fidel growing up and some of that stuff, and what got you started down the road of life as it were.   Fidel Guzman ** 03:20 Yeah, yeah, that's all right, yeah, let's let's go back. Let's go back to where it all started,   Michael Hingson ** 03:25 long time ago,   Fidel Guzman ** 03:30 definitely. So I'm born and raised in Los Angeles, Compton, Huntington Park area. I come from Mexican parents. They they they came here to the United States to give their their family a better future. Some first generation Mexican American, very proud. So actually, we do have a little diversity in here on this call. Oh, good. There we go. Yeah. So first generation Mexican American, my family traveled a lot when I was young. My dad's a truck driver, so wherever there was work, he would take us along. So we grew up and raised Los Angeles. I was seven or eight, then we ended up going to Mexico for a couple years, in Dallas, then St Louis, and then we ended up here in Chicago, here in the Midwest. Wow. Winter, the winters here were a bit surprising and tough. When I was in elementary school, I remember the first snow that I saw. It was, it was beautiful. After two weeks, I was like, All right, when is it? When is it gonna go away? And I was in for the the rude awakening that it's gonna it's gonna stick around for, for a few months or so, yeah, but I've had, you know, since then here, here in Chicago, we started to grow our roots. And I have five brothers and a sister. So I have a big family, a big Hispanic family, and I went to high school. My freshman year, I went to Lane Tech. Tech for all my folks who are familiar with the Chicagoland area. And then I ended up going to transferring over to Morton West in Berwyn. After I graduated high school, I went to Northeastern Illinois University, my alma mater, I got my undergrad in business management and marketing, and also got my Masters in Business Administration. So I am a proud double alumni from Northeastern Illinois University, and I really owe this, this community of Northeastern Illinois University, a lot with respect to the great teachers that they have there, the community that they try to build, and the friends and that I made along the way, as well as the education, of course, that helped, really helped me expand my career opportunities. After I graduated from Northeastern Illinois University with my undergrad, I started my first real corporate role inside of backstop solutions. And backstop solutions was a still, you know, it was a great company to be a part of lots of mentors. If I can, actually, I would like to give a quick shout out to a few mentors that I had along the way, such as Deanne Falk, Richard fu our CEO, our legacy CEO, Clint Coghill, Sarah Schroeder, and the current head of learning and development under ion. Alexander Lloyd and I really want to thank them for all their mentorship and leadership, because it's really helped me get and grow to the person that I am today. So with that, yeah, I am the manager of internal training at ion. We came I came in via an acquisition, when backstop was acquired, and throughout that period, like I was, I had some some free time, so to say, and ended up getting my Masters in Business Administration.   Michael Hingson ** 06:48 And so along the way, did you get yourself married and all that? Oh, my   Fidel Guzman ** 06:52 wife is going to kill me. Yes. Along the way, sorry about that. No, yeah, yeah, of course, yeah. Can't forget, can't forget about those significant others. But yes, I am married. My wife has a master's in occupational therapy, so she's in the medical field, and I'm in, like, the business learning and development side of things, so our conversations are pretty interesting, as well as our perspectives on things. I also have a daughter. She's 16, going on 17 people are usually very surprised when I tell them the age of my daughter, but had her early when I was in my early 20s, so young dad and she was a blessing. I wouldn't, wouldn't have it any other way.   Michael Hingson ** 07:33 That's that is great. Why did you decide to go into business and study business in college.   Fidel Guzman ** 07:42 So interestingly enough, when I got into college, I wanted to be a kindergarten teacher. I wanted to be cool Mr. Guzman, because I also really I love kids. I love working with kids. I was also a mixed martial arts program coordinator and instructor at an elementary school on the south side of Chicago for three years, and that was during my undergrad. And I taught all grades kindergarten through eighth grade, some of the basics in boxing, wrestling, jiu jitsu and kickboxing, so a bit of both. But as I was going through through my clinicals, as I was going through the the Yeah, the education aspect of it, I ended up wanting to switch majors. So I was like, I was like, hey, there's probably a lot more opportunity, a lot more opportunity for growth inside of the business segment. So I ended up switching my majors to business management, marketing, and somehow learning just found its way back into my life. So a lot of the stuff that I learned from some of those, those preliminary courses in in education. I mean, still, still resonate to this day, right? Understand your audience. Understand which students are visual learners, which ones are experiential learners. Which one need more repetitive exercise to to drill something in? So, yeah, the universe did not, did not lead me too far away from, from from teaching and being an instructor, and here I am. I know   Michael Hingson ** 09:08 that feeling well. So a couple things. First of all, I was born in Chicago, but we moved to California when I was five, but in Chicago, you start kindergarten at the age of four. So I went for a year to a special kindergarten class that my parents and others advocated for, for premature, blind kids, because there were a whole bunch in the Chicago area during the whole baby boomer area, a number of children were born prematurely and given a pure oxygen environment, which caused them to lose their eyesight. And so the bottom line is that happened to me among others. And so I went to the Perry school. I don't even know if it's around anymore. Somebody told me it wasn't around anymore, but that's where I went to school. And went there for a year of kindergarten, learned braille and other things. And then we moved to California. So I always wanted to be a teacher as well, and I came at teaching from a different standpoint, as you did. That is to say, Well, I wanted to be a teacher. My first job out of college wasn't directly teaching, except I ended up having to write training materials and do other things like that, and then I ended up going into sales, and what I learned is that the best sales people are really teachers. They're counselors. They guide and they help people, especially when you're dealing with major account sales, they help people look at products. They teach about what their product does and the really good sales people are brave enough to admit when their product might not be the best fit for someone, because it's also all about building trust. And good teachers are concerned about building trust as well. Of course.   Fidel Guzman ** 10:57 Yeah, one of my teachers when I was close to graduating, you know, one of the things that you know this teacher, Dr funk, if I remember correctly, he instilled in us, if you're able to synthesize what you learned and explain it to a five year old, you've done a good job. Like you, you you yourself understand that particular concept or that particular topic. And I really took that to heart. So now, you know, and a lot of these roles, if, from the the main instructor, I want and need to be able to explain it, you know, to my kid, to explain it in in simple terms. And, of course, you know, expand on it if needed. But, but   Michael Hingson ** 11:40 it ultimately comes down to you can provide all the information you want, but they have to teach themselves, really, and they're not going to do that, and they're not going to listen to you if they don't trust you. So trust is a vital part of what we do,   Fidel Guzman ** 11:56 exactly spot on,   Michael Hingson ** 11:58 and I have found that that developing that trust is so extremely important. I learned a lot about trust from working with guide dogs, right from the very first guide dog that I obtained back in 1964 when I was 14. It was all about building a team and I and although I didn't know how to really externally, say it necessarily, until many years later, internally, I understood that my job was to build a relationship and that I was going to be the team leader, and needed to be able to gain trust, as well as trust my teammate in in what we did. So worked out pretty well, though. So, you know, I was that was pretty cool. So what does ion do? What is ion?   Fidel Guzman ** 12:49 Yeah, I yeah for sure. So ion is a essentially, you can, you can think of it as a software company for the investment community. We provide a number of different platforms for them to streamline their processes and track information, or be end users of that of data.   Michael Hingson ** 13:07 So people buy your software and do what   Fidel Guzman ** 13:11 they can either leverage the data that's being provided to them, or they can include data within specific platforms.   Michael Hingson ** 13:20 Are you starting to see that this whole concept of so called AI is valuable in what you do, or, as I am working with that yet,   Fidel Guzman ** 13:30 yes, definitely, we are big on streamlining processes and making sure that we're maximizing the best use of everyone's time, and AI really has a really important component in that. So for for learning and development, one of the ways that we're using AI is for content creation, so whether it's just creating a simple outline for a course or starting to use that to create slides, but there, we're also taking a look at the way AI can be used on a regular basis to provide feedback for reps like let's say someone finishes a demo. If they want to do some self reflection, they can leverage AI to get some feedback on what worked well what didn't. Was there enough engagement? How was my use of technology, so on and so forth. So not only is AI being used from, you know, creating content, but also as, like a ad hoc instructor and and way to generate feedback,   Michael Hingson ** 14:31 well, and it offers so much versatility, you can really have it go many different ways. So it is very possible it can be an instructor, as you say, an ad hoc instructor, but it really can present its information in a good teaching way too. So you can have conversations with it. You can do the same sorts of things that you would do with a teacher. I think that AI clearly, is here to stay, but I think. Think over time, AI is going to evolve a lot. I am not of the opinion that AI will replace people for a variety of reasons, but I think that it's here and it's up to us to be smart as to how we use it.   Fidel Guzman ** 15:14 Definitely. I think one of the the tips that we always give people is AI does a really great job of a number of different things, but it's always going to need that human touch at the end of at the end of the day. So don't just take don't just take some content that AI has created and take it to heart. Make sure to review it. Make sure to put that personal touch on there and have it speak your language. Have it really resonate with the audience as well, especially that, oh, go ahead. Or also just on Super mechanical, super scripted,   Michael Hingson ** 15:49 well, and I think as AI grows, it's going to try to emulate, or we're going to use it to try to emulate people more and more, but it still isn't going to get to the point where it truly is me or you, and we do have to put our mark on it. I've used it to help create several articles, and what I've done when I do that is I'll tell it what I want it to write about, and let it do it, and it comes up with some pretty good ideas that I incorporate into the article, that I create, between what it provides and what I add to the mix. And it really should be that way. Exactly what I've really found interesting is the number of people like in classrooms, who say teachers, who say, you know, it's really harder and harder and harder to tell when a student uses AI to write a paper or if the student is doing it themselves. And the first time I heard that, immediately, my idea of what to do was something like this, let the student use AI if they want to, let the have ai do the whole paper. What you ought to do is to have one day after all the students turn their papers in, where you bring each student up to the front of the class and say, defend your paper. Now you have one minute if they don't really know, yeah. I mean, if they don't know what's going on, then they're not going to be able to do very well, and they fail.   Fidel Guzman ** 17:19 Yes, I am a big proponent of comprehensive exercises and also public speaking. How well? How well can you articulate the thought that you gave in that paper? Right? Some of those different talking points, right? Can you convey the same message in front of the classroom?   Michael Hingson ** 17:38 Yeah, and, and, you can tell if a person is just not necessarily a great public speaker, they're nervous, as opposed to whether they know the subject. And those, in a sense, are two different things. But you can use the fact that students are at the front of the classroom to help make them better speakers, too, which is a good thing.   Fidel Guzman ** 17:59 Yeah, no, yeah. I agree with you. If they are using AI, just, you know, turn around a paper, have them present in front of the classroom. Yeah, let's, let's talk a bit more about your paper, yeah, and, and really have it be an interactive exercise. I think that's really where the end goal is going to be, now that AI has really taken over the way the classroom dynamic has changed. So having more of those interactive exercises, really taking a look at comprehension, whether somebody really understands that topic, and giving giving students and an audience an opportunity to discuss, how do we how do we create a hive mind mentality around this particular topic, especially in a classroom, right whether, whether that's in a school setting, in academia, or whether that's in a corporate setting, inside of an office.   Michael Hingson ** 18:54 Several months ago, we had a guest on unstoppable mindset, who's an executive leadership coach in Northern California who was a major proponent of AI. And when he worked with companies, and especially with presidents and leaders who were stuck on how we evolve and how we grow, he would bring AI into all those meetings, and one day he was dealing with one such situation where he told the president, you got to use you ought to use AI to get some great ideas. The President took that to heart, called his senior leadership staff in and said, take the rest of this day and create ideas about how you think we ought to do things better, and so on, and use AI to do it. And when everyone came in the next day, they had a lot of innovative and creative ideas, and all loved the fact that he encouraged them to use AI. And that led to. Us having a discussion about, is AI going to really take over the jobs that people do? And both of us agreed, no, AI won't. Ai can't replace anyone. We can fire somebody and then put AI in their place, which doesn't really work well. But what is a better thing is let ai do what it does well. So example that he gave was say, you have autonomous vehicles. As autonomous vehicles become more and more prevalent, like trucks that are delivering supplies, like shipping vehicles and so on, let the autonomous vehicle drive, but the driver needs to still be in the cabin and needs to be behind the wheel, even though they're not doing anything, because they are going to let the autonomous vehicle do what it can do. But you can give those people other assignments to do for the company that will keep them busy and do things that otherwise might not be done quite as efficiently. So the bottom line is, you keep people busy, you use the autonomous vehicle, and it's a win win situation all the way around.   Fidel Guzman ** 21:08 Yeah, great. I I've heard something very similar to that, and maybe if I can, if I can synthesize this, it's going to be that we want to remove manual task out of people's times, and we want them to focus on more higher value add activities. Do   Michael Hingson ** 21:29 you think that's fair? I think that's true. Isaac Asimov, years ago, the science fiction writer, wrote a really wonderful science fiction story about a young man who lived in a society where everyone had a particular job to do, and you were matched with your talents. And so there you you're you take a test when you're, like, eight years old and or or even younger, and that starts you down the road of what it is you're supposed to do for the whole country. And then you take another test several years later, and that locks you into what you're trained to do. So you always do the same task, but you do it well, because that's what you're trained to do. Well, this kid was in the whole process taking his tests, and he just wasn't comfortable with what was going on. And eventually he ran away. And what, you know, he he took the last test, apparently they looked at him kind of funny when they looked at the results and he didn't like what was going on. And he just left. He said, I'm not going to do this. I don't, I don't. I don't want to be an engineer. I don't want to do whatever it is that they want. And they eventually caught up with him, and they caught him, and they said, Why'd you run away? And he told them, and then said, No, you don't understand what just happened. Some people in society are the people who create the tests, create the processes, and don't get trained to do a specific thing, because they're the innovators and the inventors that keep society going, and you're one of those kids, and this was like, what, 50 years ago that he wrote that? So it's, it is, it is really interesting, but, but very true and, and the reality is, we can be as creative as we choose to be, and some people are more creative than others, but there are always tasks that we can find for anyone to do, and that will make them very happy,   23:40 absolutely, definitely.   Michael Hingson ** 23:42 So it works out. You know, it does work out really well. Well, a question for you. You have a leadership philosophy, needless to say, and you lead a lot in instructional design, what, what are the core principles, or what are the things that kind of make up how you teach leadership, and what it is that you teach people to do, and how do you go about team development?   Fidel Guzman ** 24:13 Yeah, I think some of the core principles that I that I really focus on with learning and development and instructional design. Number one, it has to be collaboration. It really does take a community to put some some really good training sessions and training opportunities in place, and it's really leveraging all the expertise from different subject matter experts. Give them a chance to share their perspectives and their insights on certain things, but also, really, just to enhance, you know, the the use of these training programs, because people are more keen to listen to like, oh yeah, this guy's a subject matter he's an expert in this particular. Their space and for them to to hop on. So I think that collaboration aspect is, you know, getting the Lean In from managers like, hey, this training is important. Your employees are going to benefit from this training, whether it's just for to develop their their education, to develop their career, whatever that may look like. But I want to say one of the, the first guiding principles is going to have to be collaboration. The second one is going to have to be most likely continuous improvement. As we start to roll out a lot of these different training sessions, whether it's public speaking, whether it's product training, whether it's industry training, if we roll it out, we keep our ear to the ground and make sure that we're receptive to the feedback. We take a look at what works well, what doesn't work well, what needs to be tailored. How can we, how can we also manage this across different time zones? So ion is super global company, I want to say, over 13,000 employees in over 13 plus countries. So also managing what those training programs look like for everyone, for everyone, across the board. So besides the collaboration, besides the continuous improvements or the I like to also say that the Kaizen, the Japanese philosophy of Kaizen, right, making those small improvements, the last one I want to say is going to be innovation. How can we incorporate, right? We were talking about AI. How can we incorporate some of these ladies, latest tech trends into what our training delivery looks like, whether it's something as simple as, how do we include more polls throughout a lecture to keep people engaged and participate? How do we include knowledge checks at the end of every session to make sure that people are walking away with some of the key takeaways. So, yeah, collaboration, continuous improvement and innovation. Yeah, how do we stay innovative and stay creative? I think having having some fun, staying creative along the way Definitely, definitely resonates with your audience as you're trying to do different things and trying to keep things as engaging and and fun as possible.   Michael Hingson ** 27:06 What do you say to someone who says, Look, I've really learned all I need to learn. I'm not really interested in learning anything new. That is, I know, isn't that? Yeah, but you hear it a lot, I'm sure, or too much. I   Fidel Guzman ** 27:22 think some people get comfortable right, like, Hey, I'm comfortable with what I know. And learning does require a certain level of mental energy, and it also requires a certain level of you being willing to take on a new challenge, to take on and learn something new. So to them, I would genuinely ask, what's your interest? How can we supplement what this interest looks like? You know, what are your interests in other avenues? And I think that will plant a seed to let them know that learning and development should be something learning, right? Just learning in general, it should be something that you should do throughout your life. I recently started a podcast called the hero in the mirror, and I wanted to take a moment and actually, thank you, Michael. I don't know if you remember our initial conversation. But we were talking, we were talking about, you had asked me, What ideas do you have? What are you working on? Are you working on, any books, any podcasts? And I had mentioned, I was like, Hey, I actually have an idea for a podcast. And you pause for a moment, and you were like, what's stopping it? Yeah, and it was, it was kind of like, it kind of took me back. I'm like, What? What is stopping me? Right? And sometimes, and in coaching, we call it interference, like you're you probably have a fear of failure. You have a fear that something's not going to go right, or this task seems enormous, that you don't know where to start. Yeah, so making small, small mental changes, making small steps, I think, definitely add up. Since then, Michael, I've had I've had three episodes. I've had some great guests hop on and share their story of resilience and triumph. And as I'm starting to do more episodes, I'm I'm hearing stories of people willing to have that, that mindset of, I want to continue to learn, I want to continue to expand on the person that I am and make myself well rounded in these different, different areas. So So, long story short, if somebody says I don't, I don't need to learn anything, there's always room for growth. There's always room for interest, what, what interests you, and how? And how can we follow that interest and and supplement it with some some training content.   Michael Hingson ** 29:49 I know, for me, I'm extremely comfortable with what I know, and I'm extremely comfortable with what I've learned, but I'm also very uncomfortable in knowing there's a lot of stuff I don't know and that i. Still need to learn. So I love to learn right from the very beginning, when I first discovered the internet, I regarded it and still do, no matter what there is with the dark web and everything else, I think the internet is a treasure trove of information, and it's so fun to discover new things online. And there's so many ways to go. We've got so many places where we can go get books that we never had access to before all of us. There's so many places where we can go to learn about organizations, about people. They're just so many wonderful things, and it's only one way, because I also think there is a lot to be said for real personal interactions, but I think the internet is a wonderful treasure trove that gives us the opportunity to learn a whole lot that we don't necessarily know about, subjects that we don't know anything about.   Fidel Guzman ** 30:55 The Internet is a double sided sword. It is. You can find information that will support right? Maybe you know an opinion that you have on the other side of that, you can find lots of information that does not support independent opinion that you have. And also it's a rabbit hole. Soon as you start going out that rabbit hole. But the one thing I do appreciate from the internet is the channels of communication that it's built. Yeah, and I'm appreciative of being able to have connected with you on LinkedIn, and that's turned out to us having this podcast here today.   Michael Hingson ** 31:34 I think that for me, I'm not as interested on going online and in finding something to change an opinion as much as I am finding something that will tell me about something that I didn't know as much about. Now I might change my opinion from what I thought it might be, but I I really love to try to really get as much as possible into dealing with facts or substance to teach me things, and then I'll form my own opinion from that. Yeah, you know what I'm saying. Of course,   Fidel Guzman ** 32:11 gets a good grounding of all the all the materials, synthesize it yourself.   Michael Hingson ** 32:19 Yeah, I think we should do that. I think we have to be the one to synthesize whatever it is we're dealing with. That's That's our responsibility, and that should always be the way it is, which is, and I don't want to get political or anything, but which is one of the reasons that I say any politician who says, Trust me will be the first person I won't trust until I verify. I am a firm believer in trust, but verify. I don't care who it is. I think it's so important that we really take the time every single person needs to take the time to study what's going on, and and, and really look at all sides of something. I think that's important. I listen to newscasts regularly, and I like to listen to newscasts from all sides. Some I find why I don't want to listen to them very much, because of what they do or don't do, but I still think that it's important to really understand all sides of a subject.   Fidel Guzman ** 33:29 Absolutely, I totally agree with you.   Michael Hingson ** 33:32 So you know, I think it is kind of neat to to have that opportunity, and I think we learn so much when we take the time to really study. I'm amazed. I was at a restaurant once, and my wife and I were there. We were talking about newspapers and what we get from newspapers or online, and our waitress came up and Karen said, so do you read the newspaper? And this woman's 30 years old, and she says, No, I don't. I don't have time, you know. And how little she learns, because she doesn't really seek information, which is too bad.   Fidel Guzman ** 34:07 Yep, you people have to be receptive. People have to be receptive to to gaining new bits of information. And sometimes people are just happy knowing like you, like you mentioned earlier, just happy knowing what they're what they know, just comfortable in in their own space, until some more power to that, more more power to them, more power to them,   Michael Hingson ** 34:31 until something happens to disrupt the happiness and surprises them, because they really didn't learn enough to know that that was a possibility. Yep, I never thought I would be doing a podcast, but when the pandemic occurred, I started to learn about it, and learned all the value of it. Now, I had been at our campus radio station at UC Irvine for six years, and I was program director one year, so I understood radio, and when I started learning about podcasts. They went, this is really pretty cool, and I had never thought about it, and had never been interviewed on a podcast, but I realized I know what I can can do with this, and I know that I can sound intelligent on the air. And so I started to learn about it, and here we are now, just today, actually, we published online and in YouTube episode 324 of unstoppable mindset since August of 2021 Congratulations, Michael. Well, thank you. It's a lot of fun. We actually went to two episodes a week in August of 2022 Oh, wow, because we had such a huge backlog. Yeah, and I don't mind having a huge backlog, but it was growing way too much. So we went to two episodes a week, and and it's a lot of fun to to do it. And as and as I love to tell people, for me, the most important thing is I get to learn from every single person who comes on the podcast. It's so neat to be able to do that, of course. So it works out really well. Well for you, what kind of challenges have you faced? What have you done to overcome challenges, and what are some of the biggest challenges you faced, and how you did you deal with them?   Fidel Guzman ** 36:17 Okay, yeah, that's great. That's some of the questions I use on on my podcast, here in the mirror. So I'm on the I'm on the other side of that chair today. Yes, no, it's good. It's good. It's a good question. So I want to say, you know, there are, there are three main, three main challenges that really stand out for me. One I'm very vocal about, and that is my speech impediment, my stuttering problem. It was really bad when I was little kid. I had a speech pathologist. Even now, talking to you on this podcast, I have to be very conscious with what I'm saying. Some of the listeners might might have caught it in the beginning when I get too excited about a particular topic, or if I haven't formulated my thought yet, but the speech impediments is something that has really made public speaking a passion for me. It was hard for me to have a voice when I was a little kid, I used to try to raise my hand and answer a question when I was in elementary school, and the teacher would be like, All right, next one like you had, you had your turn. And so I, you know, I've struggled, you know, to have a voice. I struggled with just completing sentences, and the way that I overcame that is through a speech pathologist that really gave me the confidence to believe in myself. I remember one exercise she gave me one day is she grabbed me from my classroom. She would pick me up from my classroom every Tuesday and Thursday, and she picked me up one day, and I was kind of down in the dumps. I didn't really like going to the class. We weren't really advancing much. And she's like, Hey, we're going to try something different tonight. Different today. She's like, today I'm going to have the order of pizza. And I was still a little little fat kid, like fourth or fifth grade, so I was like, oh, yeah, I'm all for it. What's going on here? And she was like, but the catch is, you need to order this pizza without stuttering. And you know, right away, kind of my heart dropped. And she's like, okay, like, don't, don't worry, we're gonna practice exactly what you want to order. And she's like, What do you want? And I'm like, Well, I want a large pepperoni pizza with an RC, a two liter RC Cola delivered to McPherson Elementary. And she's like, okay. She's like, write it down. I'm like, Alright, great to like, write it down again. I must have written it like, 10 times. She's like, No, now practice it. So about 15 minutes of doing that, she was like, All right, I think you're ready. She hands me the phone and, you know, I pick it up. My heart's in my throat, and I'm just like, like, I'm like, hi, you know, I want to order a large pepperoni pizza with a two liter RC Cola delivered to McPherson elementary for Fidel Guzman, and I was just astonished. I hung up the phone. I was happy for two reasons. Number one, I was going to get some pizza. Number two, I was able to say it a complete, full sentence without stuttering. And she she really believed in me and instilled in me that confidence that I could overcome this. But it wasn't an overnight success. It still required me go going to the speech pathologist, you know, throughout my elementary school, throughout all those years, and even as an adult, continuing to practice and hone that in in high school, doing presentations, in college, doing presentations. So right now, I am the VP of education for our America's Toastmasters Club, and this is one story i i always tell people, and they're like, No, you don't stutter. I'm like, if I get too excited, I'll lower my words. But that was that was one challenge, that was one challenge, and it's. Is it's still something I have to be very conscious of. And I've caught myself a couple times earlier in this podcast where I kind of mumble a little bit or get caught up in a particular word. But besides that one, I want to say that the second one was more of my in college. In college, I struggled paying for school. I mentioned I'm first generation Mexican American, and I was one, one of the first, first of my brothers to attend college full time. And I did all I could to make ends meet, two, three jobs, just paying for tuition. Financial aid was great, you know, it really helped me with a portion of that, but a lot of it really ended up, you know, being due onto me. And then I had my daughter, and it was just a struggle. I was like, How can I be a dad? How can I be a student? How can I work on my career? And I had gone to a financial aid workshop, and the one thing that stood out in this workshop was when they were talking about scholarships granted in high school when you're about to graduate, they talk to you about it, but it doesn't. It doesn't really materialize until you're until you receive that bill. Yeah, you're just like, hey, here's, here's a $2,000 bill for this college class. And you're like, oh, man, this is, this is not, this is not cheap. It's pretty expensive. And the one thing you know that stood out was, you know, let the scholarships, and they started talking about scholarship applications, and I found that there were a couple common denominators with the scholarships. Number one, they wanted two letters of two letters of recommendation. Number two, they want an essay. What are you going to do with your degree? How are you going to make a positive impact in the community? And number three, sometimes, typically an interview. And so I ran with it. I was like, they want two letter, letters of recommendation. They want one essay. They want an interview. No problem. And I made that my part time job. On the weekends, I would just apply, apply, apply. And I started getting some small wins. I started getting a $250 scholarship here, a $500 scholarship there, $1,000 scholarship, you know, here, and all of it started to add up, and it started to gain momentum. And I was lucky enough to get, get, get accepted for a number of different scholarships and complete my my college education, and even, you know, be strong willed enough to go back and do it again and try to try to get my masters. So those were two, two big ones, but I'll pause here and see if you have any questions around those two challenges for me. Michael, no,   Michael Hingson ** 42:41 but I I really admire what you did. You You made a choice and you followed it through. And I think that's of course, the whole issue is that we have to make choices and we need to follow through. And if we find that, we need to refine our decisions. We do that. I know when I was a student and a program director at the university radio station, I wanted everyone to listen to themselves. I thought it was a great idea to have everyone listen to themselves on the air. And the way you do it is you record it and you give it to them. And I didn't anticipate how hard that was going to be, because for me, I was used to doing it for myself, yeah, but I I didn't realize how much resistance I was going to get from literally everyone at the radio station, they were not interested in and I'm thrilled about doing it at all. What I and the engineer at the station did eventually was to put a cassette recorder in a locked cupboard, and whenever the microphone was activated, the recorder would go on. So, you know, you didn't have to hear the music. You just wanted to hear yourself talk. And we, we really took a major step and said, You have to listen to these recordings. We gave each person a cassette. We expect you to listen to these recordings and improve accordingly. What I didn't say much was, I know what it's like. I'm my own worst critic, and I have to listen to it, so you guys do now. I've changed that, and I'll get to it in a second, but we pushed everyone to do it, and it wasn't long, not only before we started seeing improvement, but before the people themselves started recognizing that they were really getting comfortable listening to themselves and that they were taking this to heart, and by the end of the year, we had people who were loving it and wanting their cassette every day or every week, and also a. Some of them went into broadcasting. For me, what I learned, and it took many years before I learned it is I'm not my own worst critic. I shouldn't be negative, as I said earlier, I'm the only one who can really teach me. I'm my own best teacher. And I think when you make that mind shift from being your own worst critic to your own best teacher, it really puts things in a much more positive light. And I've said that before on the podcast, and I will continue to say it, because I think it's a very important   Fidel Guzman ** 45:29 concept. We actually have a similar exercise for our America's Toastmasters Club, where we'll we'll record some speeches, and we'll have people listen back to their recorded speech. And a lot of people say like, man, it's cringe to hear yourself on the on the other side, on the other side of those iPhones, but it is a very useful exercise. You get a better understanding of your your filler words, your eyes, your arms, your vocal variety, your body language. And if you're looking to be a great, I don't want to say public speaker, but if you're just looking just to speak better in general, even when it's an on a presentation, on a call, or if you have to give up a toast at a wedding or a quinceanera, for you to be able to, yeah, critique yourself and gather feedback from your from your own recording   Michael Hingson ** 46:23 well. And the reality is, the more of it you do, and the more you listen to it, having been up there in front giving the speech, you also see how people react. And if you continue to observe and listen to the recordings as you go forward, you will improve, yeah, for sure, which is which is really important. And one of the things that I try to do regularly now is to record talks. When I go and give a speech somewhere, I will record it so that I can listen to it and I enjoy it, because I discover Did I really say that I shouldn't have said it quite that way, but I'll do better next time. But listening to it helps such a tremendous amount,   Fidel Guzman ** 47:13 especially with those filler words. So when you really listen to the recording, you'll be like, Man, I use a lot of likes or SOS or ands or buts, and if you want to speak eloquently, it is, I mean, like anything, you just gotta practice it. You gotta practice it, and you have to be receptive to that, the feedback. And you have to also celebrate the small wins. One thing I am a big proponent on is celebrate the small wins. Yeah. So if you are able to do your your first speech at a Toastmasters clubs like we, we give you tons of accolades, because it is not an easy fit, an easy feat. If you're able to do the second one, even better. You're, you're progressing, and you're, you know, you're increasing your understanding of some of the fundamentals of public speaking. Yeah, so you're preaching to the choir here.   Michael Hingson ** 48:05 Yeah, no, I understand. Oh yeah, it's good, but it is really important to do, and it's fun to do. If you decide to make it fun, and if you decide that you want to become a better communicator there. There are lots of us and all that sort of stuff that people do. I've heard some people say that's really not such a bad thing. Well, I've got to say that I've never really been used to having a lot of us. And you know, there's a guy out here who I don't think he's alive anymore. He used to be a sports announcer out here. His name was Jim Healy, and you may have heard him when, well, out here in Los Angeles, anyway, he was on K lac, and he had somebody, well, he had a recording of somebody, one of the sports jocks, and he announced that he was going to play this recording, and what you're going to hear is this guy in 60 seconds say, you know, 48 times, that's and he did what's amazing, that   Fidel Guzman ** 49:17 when you when you get to Some of those, it's like, what do they say? Nails on a chalkboard? You're like, Oh, yeah. Like, what are you trying to say? Just, just say it. To say, to say the damn thing.   Michael Hingson ** 49:30 Yeah, talk a little bit slower and just say it.   Fidel Guzman ** 49:33 One thing that I'm trying to be conscious, more conscious of is pauses, like those deliberate pauses, those deliberate pauses to collect your thoughts, like I often need, just to collect myself, but also to build suspense the message and the message that you're trying to give, especially when you're in front of a group of people, in front of an audience, and you're pausing there, they're just like, oh, what? So what is he? What is he gonna say next? What's up? What's going on with this pause? So it's also you have this arsenal of tools when it comes to to public speaking and to engage with an audience and to keep them, to keep them interested in what your next thought is going to be. What What am I going to say next? How am I going to, you know, align this topic to something else that I want to discuss.   Michael Hingson ** 50:24 I love, yeah, I've discovered the value of pauses. You can make a pause last too long, and one of the things you learn is how long to make a pause. But I love pauses. They really do add a lot of value. There they get. Well, you talk a lot about continuous improvement, and clearly you you really love the whole concept. What's an example of a project where you instituted continuous improvement, and how do you make that happen? Thanks, Michael.   Fidel Guzman ** 50:56 Let's pause again. Yeah, right. I know. Yeah. All right. Michaels, Michaels, throw me. Well, not much of a curveball, but yeah, no, that's good. So I know continuous improvement. And one project that I worked on, I want to say one that comes to mind is last year I hosted a series of product boot camps. And what these product boot camps really were, were product training and networking opportunities within ion. I had just gone through the acquisition of backstop into the into the ion family, and I saw a need. I saw a need there for some product training. And what I did is I started to coordinate with subject matter experts, hence the collaboration and community principles that I have with learning and development. And started to piece together a boot camp. So a series of training sessions, and we discussed location, we discussed different components that we can include on there. We discussed remote hybrid in person, what some of those options were, and we had about, I want to say, five or six of these boot camps in 2024 and what I noticed is that for each of the boot camps we would tailor it a little bit, because each of these different products that were under specific umbrellas were for certain audiences, you know, for certain segments of the business. So we had to, I had a template, but we had to tweak that template a little bit. Who do we want to come in here? Who do we want to come in for this particular topic? When do we take breaks? If it's in person, you know? Do we take longer breaks if it's in person? How do we include some interactive components to it? How do we test people's knowledge, whether it's through live polls, whether it's using an LMS platform to do knowledge checks? How do we create a certificate based program around this? And for each of those, it was a learning experience. It was a learning experience because we, every subject matter expert, is different, right? You're building different relationships with different people, and even their style of talking or their style of teaching on a particular topic is going to be different. So those continuous improvements throughout each of those boot camps really started to to resonate and just to showcase themselves. And for each of those, we had a similar template for all of them, but we made minor tweaks to make sure that it was as engaging and and thoughtful as possible.   Michael Hingson ** 53:36 Wow. Well, that's pretty cool. Um, and I think that the very fact that you would make the tweaks and you recognize the need to do that was pretty insightful, of course, because for me, I know when I speak, some people early on told me you should write a talk and you should, you should just give that talk. I tried that once. I didn't like what I sounded like when I read a talk, and I haven't done it since. And I also realized that I do better, and sometimes it isn't necessarily a lot, but when I customize every talk so I love to go early and try to hear speakers who speak before me, or get a chance to meet people at an event, because I will learn things invariably that I will put into the talk. And sometimes I'm tweaking talks up to and including the start of the talk, and sometimes I will tweak a talk when I'm speaking and I'm getting the impression just from all the fidgeting, that maybe I'm not getting through to these people, or I'm not really doing this in the best way possible. And I will change until I get what I expect to be the audience. Reaction, because I know what an audience is like when they're fully engaged, and I also know that not every audience is the same, so I hear what you're saying. I think it's important to do that.   Fidel Guzman ** 55:13 Yeah, for you to be able to do that on the fly, kudos, kudos to that. But yeah, we you got to be able to understand that audience, understand that audience, understand what's what's going on, the dynamic of that, of that situation. So you're, you're a veteran at at this, so no surprise there.   Michael Hingson ** 55:31 Well, that's a lot of fun. Well, what do you do when you're not working you, I know you're involved in various activities and so on. So what do you do when you're, yeah, not an eye on writing, doing, training, stuff and all that.   Fidel Guzman ** 55:45 A number of different hobbies. My wife calls me the Energizer Bunny, because I'm always running around doing something, but some of my main things is right now judo. I did wrestling in high school, and I did mixed martial arts when I was getting my undergrad. And I love martial arts. I think iron sharpens iron. It's good to be around a good group of, good group of people, people who are who are like minded, people who are looking to continue to develop themselves. And yeah, if you're in a room full of tough guys, you have no other choice than to start to be a tough guy yourself. So I love martial arts. I did a couple Judo tournaments, judo and jujitsu tournaments last year, where I placed. And let's see, besides that, triathlons, I love to run, I love to bike, I love to swim. I did my first triathlon last year. I really enjoyed it. I thought it was a phenomenal experience. I mean, it's two three hours of non stop movement, but it was, it was great just to be part of that, of a huge event like that, besides the martial arts and the constant running and swimming and biking, the last thing I want to say is writing and poetry. I have started to compile all all my poems. Hopefully, in the next year or so, I'll, I'll launch a small book of poems. And, yeah, I'll keep you, I'll keep you posted on that. But I do, I do like to write on the sign, you know, hopefully a book of poems. And, you know, since since having my daughter, I've always liked children's books. I would, I would love it if I could launch my my own series of children books, and I'm working on a couple templates with that. So, yeah, stay staying busy, staying busy, physically active, but also mentally   Michael Hingson ** 57:40 active. So you haven't written any books yet. I have a   Fidel Guzman ** 57:44 couple ideas, a couple ideas of what, what kids books want to do, but you don't have any books published yet? No, none yet. None yet. Well, we're anxious to see that happen. You got, you got it, you're gonna, you're gonna light that fire. You're gonna light that fire as well. No, and again, right? I do appreciate you for for really, really motivating me to start my own podcast, because you had really said, like, what's stopping you? Like, like me, I'm stopping myself, you know. But even yet, yeah, even like, you know, being an author, I know that you're an author, you know, I would love to have a conversation offline with you. You know what that publishing experience was like, because I think that's my biggest interference right now with that, is like, I don't know where to start with the publishing. I know I can self publish. I know I can go through publishers and like, the internet, like we said, a double sided sword, yeah, you have information that tells you you should just self publish, and then you have other bits of information. Was like, You should go through a publishing company and just like, where do I Where do I choose? But I think that's why having mentors, you know, and getting to network with people who are experienced, such as yourself, and these different avenues of public speaking and being a keynote speaker and having a podcast, being a podcast host and being an author. I think, I think it's great, and you are definitely an inspiration to me. Michael, well, thank you.   Michael Hingson ** 59:11 You're familiar with Jackson Hewitt, the accounting and tax company. You got it? Okay? So I can't remember whether it was night, whether it was 2016 or 2017 but I got invited to go speak at one of their events, and I did. And while I was there, I met a woman, and I didn't know what she did, and she she, she worked at a Jackson Hewitt, and I just happened to say, what do you own of a firm? Because most of the people there were supposed to be company owners. And she said, No, maybe someday. And I said, why not? You ought to own a company. You ought to you ought to become a company owner. You'll go further Anyway, last year, she sent me an email, and she said, I've never forgotten that, and I think it was like a year later, or two years later, she's. After I and she met, she said, I got my first company, and I now own 10 branches. Wow. Back, I said, that's pretty cool. Oh,   Fidel Guzman ** 1:00:09 Michael, Michael, you are just making ripples in the universe. Just ripples doing something. Yeah, that's good. I don't want to get too religious, but you're doing God's work, man, well,   Michael Hingson ** 1:00:18 I hope so. You know, expect Hill. Hill. Guy, guide, or she'll guide, yeah, but so what do you think is the future of work, of workplace training and learning?   Fidel Guzman ** 1:00:30 Yeah, I think we, we touched a little bit upon this. But you know, AI, you know, definitely, how can we leverage AI for content creation, creating outlines and also using it as feedback. But I also want to to bring back the the in person training. I know we've all gotten very comfortable with, you know, doing stuff remote, but similar to the example that we talked about earlier, where that teacher was like, oh, all these, all these kids are using AI for these papers, and how do I really test their comprehension? That's, that's something you know, that in person activity, yeah, I think definitely has a tremendous amount of value, not just for the instructor, but for the end learner. Yeah. So I think, I think a mixture of like, okay, great, you know, how can we use AI to create content? How can we use it to provide, you know, feedback for people to continue to improve on certain areas. But how can we bring back that in person component?   Michael Hingson ** 1:01:38 Well, see, oh, go ahead,   Fidel Guzman ** 1:01:39 yeah, to, to to unify. It was probably that pause, that to to unify, to unify a vision, you know, a vision of of continuous improvement. You know that to unify, that vision of what a team might be aiming for, yeah. So, yeah. So, I think, I think, you know, long story short, it's going to be, you know, leveraging a bit of AI and still bringing back that, that in person aspect. Well,   Michael Hingson ** 1:02:05 you know, I I've done virtual presentations as well as, of course, lots of in person presentations. I much prefer in person to virtual but my main reason for that is that I can tell what the audience is feeling. I get a lot more information if I'm doing an in person talk than I would get if I'm just doing a virtual talk. Now I've done it long enough that I mostly can do pretty well at a virtual talk, but it's still not the same, yeah, and I still don't get exactly the same information, but I can do virtual talks, and I do and it, and it's fun and and I can play games with it, because I can always turn my video off and really drive people crazy. But you know what? What advice would you give to an aspiring leader who wants to to evolve and make make changes to their organization or to themselves and so on.   Fidel Guzman ** 1:03:06 So advice I would give for aspiring leaders. I think the the main one that I really focus on is opportunities and challenges. Be ready to embrace any opportunities that come your way, but just know that each of those opportunities, it's going to come with its own set of challenges, and be prepared for both, and be okay with dealing both at the same time. And you know last, but you know not least, is that there are there are lots of stories of triumph, and to really curate yours. What does your story of triumph look like? What is your passion and how does, how does all of that connect?   Michael Hingson ** 1:03:53 And it may be evolving, and it may be different in five years than it is today, but both memories are important, yeah, which is cool. Well, Fidel, we've been doing Can you believe we've been doing   Fidel Guzman ** 1:04:08 this for over an hour? Time flies and you're having fun,   Michael Hingson ** 1:04:12 absolutely. And I really appreciate you being here and being a part of this, and I really appreciate all of you who have been listening to us and watching us. We're really excited that you're here. I hope that this has been valuable for you as well, and that you've learned something. Fidel, if people want to reach out to you, how can they do that? I   Fidel Guzman ** 1:04:31 want to say LinkedIn, feel free to reach out to me on LinkedIn. What's your LinkedIn identifier? You can find me as Fidel Guzman, comma, MBA, and I'll also give you a link so you can, you can accompany it alongside this episode, yeah, but feel free to connect with me on LinkedIn. That's going to be the easiest way to get in touch with me. And I'll also have some links if you want to check out my podcast. And hopefully I'll have, I'll have that book of poems out, yeah, soon.   Michael Hingson ** 1:04:59 Well, that will be. Good. Well, thank you again and again. Thank you, all of you. If you'd like to reach out to Fidel, I'm sure he would appreciate it. I would, and you're welcome to reach out to me.

Too many L&D teams are building content for “learners” — not people. In this episode, Ash and Han dive into the one thing that makes or breaks every learning initiative: knowing your audience. Not their job title. Not their LMS login history. But what actually drives them. They unpack: Why “employees” and “learners” aren't real personas How to ask the right people the right questions (and avoid confirmation bias) What to do with audience research once you've got it — and how to avoid building blind So, if you're still building learning based on job titles, gut feel, or “what we've always done” — this one's for you. Because relevance starts with understanding. And understanding starts here. LINKS: Free guide to building learner personas Learner persona template Follow MAAS Marketing on LinkedIn

Today Ashley Rudolph is an executive coach working with high-achieving and executives who are at a “crossroad” as they look GREAT on paper, but tend to exhibit fears and have other problems that effect their confidence and performance. Ashley was not always a coach and, in fact, did not view herself as a coach during most of her career. She grew up in the Bronx in New York City. She attributes her high confidence level to the high bar her parents set for her as well as to the environment where she grew up.   After high school Ashley enrolled in Babson College where she quickly had to learn much about business and working as a team. She will tell us that story. After graduation she secured a job, but was layed off and then went back to Babson to secure her Master's degree.   Ashley began working and quickly rose through the corporate ranks of tech companies. She tells us how, while not really tech savy at first, she pushed herself to learn what she needed to know to work as part of a team and then eventually to lead high tech teams.   In 2023 her high tech employment world took a change which she will describe. Bottom line is that she was laid off from her vice presidential position and after pondering what to do she realized that she had actually been coaching her employees for some time and so she began hirering herself out as an executive coach. We will get the benefit of receiving a number of her insights on leadership, confidence building and how to become better mentally with anything life throughs at us. What Ashley says during our episode time makes a great deal of sense and I believe you will gain a lot from what she has to say. You can reach out to Ashley through the contact information in the show notes for this Unstoppable Mindset episode.     About the Guest:   Ashley Rudolph is an executive coach for high-achieving leaders and executives at a crossroads—those who have built success on paper but are ready to step into something greater. Her work is grounded in a bold belief: true transformation isn't about doing more—it's about leading differently.   A former tech executive, she scaled from IC to VP in just five years, leading $75M+ deals and teams of 250+ at high-growth companies. She knows what it takes to succeed in high-stakes environments—not just in execution, but in the deeper, often invisible work of leadership: making bold decisions, navigating uncertainty, and owning your impact.   Her signature methodology, The Three Dimensions of Transformation, helps leaders unlock their full potential by focusing on: mindset, strategy, and elite execution.   Whether guiding clients through reinvention, leadership evolution, or high-stakes career moves, Ashley helps them break free from outdated success metrics and create momentum that lasts. Her insights have been featured in Inc., U.S. News & World Report, The New York Post, Success Magazine, Apartment Therapy, and more. She also writes The Operator's Edge, a newsletter on the unseen shifts that drive real momentum in leadership and career growth. Because true leadership isn't about following a path. It's about defining your own. Ways to connect with Ashley:   My website which has details about me, my programs, and insights about high achievers in the workplace: www.workwithashleyr.com    My newsletter which gets published every single Monday morning with my expert advice for high achievers on how to succeed in the workplace. newsletter.workwithashleyr.com    My LinkedIn: https://www.linkedin.com/in/ashleyrudolph/   About the Host:   Michael Hingson is a New York Times best-selling author, international lecturer, and Chief Vision Officer for accessiBe. Michael, blind since birth, survived the 9/11 attacks with the help of his guide dog Roselle. This story is the subject of his best-selling book, Thunder Dog.   Michael gives over 100 presentations around the world each year speaking to influential groups such as Exxon Mobile, AT&T, Federal Express, Scripps College, Rutgers University, Children's Hospital, and the American Red Cross just to name a few. He is Ambassador for the National Braille Literacy Campaign for the National Federation of the Blind and also serves as Ambassador for the American Humane Association's 2012 Hero Dog Awards.   https://michaelhingson.com https://www.facebook.com/michael.hingson.author.speaker/ https://twitter.com/mhingson https://www.youtube.com/user/mhingson https://www.linkedin.com/in/michaelhingson/   accessiBe Links https://accessibe.com/ https://www.youtube.com/c/accessiBe https://www.linkedin.com/company/accessibe/mycompany/ https://www.facebook.com/accessibe/       Thanks for listening!   Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page. Do you have some feedback or questions about this episode? Leave a comment in the section below!   Subscribe to the podcast   If you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can subscribe in your favorite podcast app. You can also support our podcast through our tip jar https://tips.pinecast.com/jar/unstoppable-mindset .   Leave us an Apple Podcasts review   Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts.       Transcription Notes:   Michael Hingson ** 00:00 Access Cast and accessiBe Initiative presents Unstoppable Mindset. The podcast where inclusion, diversity and the unexpected meet. Hi, I'm Michael Hingson, Chief Vision Officer for accessiBe and the author of the number one New York Times bestselling book, Thunder dog, the story of a blind man, his guide dog and the triumph of trust. Thanks for joining me on my podcast as we explore our own blinding fears of inclusion unacceptance and our resistance to change. We will discover the idea that no matter the situation, or the people we encounter, our own fears, and prejudices often are our strongest barriers to moving forward. The unstoppable mindset podcast is sponsored by accessiBe, that's a c c e s s i capital B e. Visit www.accessibe.com to learn how you can make your website accessible for persons with disabilities. And to help make the internet fully inclusive by the year 2025. Glad you dropped by we're happy to meet you and to have you here with us.   Michael Hingson ** 01:20 Well, hello, everyone, wherever you happen to be today, I am Michael Hingson, and you are listening to or watching or both, unstoppable mindset today, our guest is Ashley Rudolph, who is a coach, and I like something Ashley put in her bio that I thought was really interesting, and that is that Ashley's work is grounded in the belief that true transportation is not really about doing more, but rather it's doing things differently. And I want, I'm going to want to learn about that. I think that's fascinating, and I also think it is correct, but we will, we will definitely get to that and talk about that. Ashley approached me a little while ago and said, I'd like to explore coming on your content, your podcast. And I said, Well, sure, except I told her the same thing that I tell everyone who comes on the podcast, there is one hard and fast rule you got to follow, and that is, you got to have fun, or you can't come on the podcast, so you got to have fun. Ashley, just   Ashley Rudolph ** 02:26 reminding you, I'm ready. I am ready. I'm coming into the podcast today with all of my best jokes, all of my best tricks. Oh, good.   Speaker 1 ** 02:35 Well, we want to hear them all. Well, thank you for being here, and it's a pleasure to have you on unstoppable mindset.   Ashley Rudolph ** 02:42 Yes, thank you so much for having me. I was just really taken by your entire background story, and I took a risk and sent you a message. So thank you so much for having me on the podcast.   Speaker 1 ** 02:55 Well, I have always been of the opinion that everyone has stories to tell, and a lot of people just don't believe they do, but that's because they don't think about it. And so what I tell people who say that to me when we talk about them coming on the podcast, my job is to help bring out the stories. Now, you didn't say that, and I'm not surprised, but still, a lot of people say that. And the reality is, I believe everyone is more unstoppable than they think they are, and that they undersell themselves, they underrate what they are and what they can do,   Ashley Rudolph ** 03:28 yeah, and honestly, I 100% agree with you, and that's why, and maybe I'm jumping ahead a little bit, but you triggered a thought. That's why I spend every single one of my first coaching meetings with a client, having them talk me through either their professional history or their wins from the past year. And in those conversations, my feedback is also is always Hey, you're not giving yourself enough credit for the things that you're doing. Like, these are amazing stories, or like, repeating things back to them a little bit differently than they would have phrased it, but that's 100% accurate. We don't sell ourselves enough,   Speaker 1 ** 04:08 even to ourselves. We don't sell ourselves enough, especially to ourselves. Yeah, yeah, yeah. Well, tell me a little about kind of the early Ashley growing up and all that, and you know where you came from, and all that sort of stuff,   Ashley Rudolph ** 04:23 yeah. So I grew up in New York. I'm from the Bronx. Oh and yeah, yeah. So, so is my   Michael Hingson ** 04:30 mom   Ashley Rudolph ** 04:31 Aqua? Oh my gosh, I had no idea. So I grew up in the Bronx and grew up with my mom. My dad was around too, and, oh, it's interesting, and I'm sure this will make sense, but I grew up going to Catholic schools from first grade to senior year of high school, and something about me, it was like I was always a very self assured. Determined person, and that carried through all the way through my adulthood. And maybe that comes from me being a New Yorker. Maybe that comes from my mom being a an immigrant. She's from the Caribbean. She's from the Bahamas, and she had a very high bar for what success looked like I don't know where it comes from, but yeah, yeah. So that's a little bit about me growing up and kind of who I was   Speaker 1 ** 05:28 as a kid. So now, where are you living? Now?   Ashley Rudolph ** 05:32 I am in New York again, so I moved back to New York in 2020,   Speaker 1 ** 05:38 okay, wow, just in time for the pandemic. Lucky you?   Ashley Rudolph ** 05:43 Yeah, I actually moved back to New York on election day in 2020 so I missed the early pandemic. But yeah, yeah, yeah,   Speaker 1 ** 05:53 I was in New York speaking on March 5, and that night, I got back to the hotel, and my flight was supposed to go out at like, 415 in the afternoon, yeah. And I said, when I started hearing that they were talking about closing down the city, I think I better leave earlier. So I was on a 730 flight out the next day. Oh my gosh,   Ashley Rudolph ** 06:18 wow. So you just made it out and that yeah, and at the time, I was living in Boston, and I actually was went on a vacation with a friend, and we flew back the day before they shut down the airports in Boston. So   Speaker 1 ** 06:36 that was lucky. Yeah, did you live in Boston itself or a suburb?   Ashley Rudolph ** 06:42 Yeah, I lived in Boston for two years, I think, yeah, I lived in the city, yeah. I   Speaker 1 ** 06:50 lived in Winthrop for three years, and commuted across Boston to Cambridge every day,   Ashley Rudolph ** 06:55 yeah, oh, my god, yeah. So I worked in Cambridge and I lived in the West End, right above TD Garden.   Speaker 1 ** 07:03 Oh, okay, yeah, I hear that Durgan Park closed in, in near Faneuil Hall.   Ashley Rudolph ** 07:13 Oh, yeah, well, I have to admit, I didn't go there that much. Was living in Boston.   Speaker 1 ** 07:19 It was a fun place. It was a family style thing, and they had tables for four around the outer edges inside the restaurant. But you couldn't sit at one of those unless you had four people. And the serving staff was trained to be a little bit on the snotty side. And I went in fun. Oh, wait. Oh, absolutely. They made it fun. But I went in and the hostess, there were three of us, and my guide dog at the time, Holland, who was a wonderful, cute golden retriever, and she said, Oh, we're going to put you at one of the tables for four. And I said, Well, okay, we appreciate that. And Holland was under the table. This waitress comes up and she says, you're not supposed to be sitting here. This is a table for four, and there are only three of you. And I said, but they told us we could. No Nobody told you you could sit here. You got to go back over to the big tables. And I said, Look, we have a guide dog under the table, and he's really happy. And they told us we could be here because of the dog. And she's, I don't believe that at all. I'm, I'm gonna go check. I don't believe you. She goes away and she comes back a little bit later. No, you're not supposed to sit here. And I said, Look, lift up the tablecloth and look under the table. I'm not going to fall for that. Just do it. She finally did. And there's Holland staring out with these big brown eyes. And she just melted. She goes away and comes back. And one of the things about Durgan Park is they have big plates of prime rib. And she brought this plate of prime ribs somebody hadn't eaten at all, and she said, can I give this to the dog? And so, you know, normally, I would say no, but we were trying to make peace in our time, so I said, Oh, sure. And she and Holland had a great time. So it was fun.   Ashley Rudolph ** 08:59 Oh, and Holland got prime rib. Holland   Speaker 1 ** 09:03 got prime rib. What a treat. And so did and so did the rest of us, but, but we had to pay for ours. But I missed Durgin Park. It was a fun place to go, but I understand that it is closed, and I don't know whether it's oh, well, oh, that's unfortunate, but Quincy market's a wonderful place to go. It's not a lot of interesting things. So you, so you went through high school. So you went through high school in New York, went in in the Bronx tough neighborhood, and then what did you do? So   Ashley Rudolph ** 09:34 I then went to college. So I went to Babson College, which is, well, it's in Massachusetts, it's in Wellesley, and it's actually right next door to Wellesley College. Yeah, yeah. So I went there and I studied business, and that was basically where I learned how to be successful in the workplace, which is kind. Funny, because I found that over the years, a lot of people will say, you know, I went to college, but by the end of it, maybe I didn't know what my transferable skills were, or I studied something that isn't related to what I was doing or what I did as a professional, and I always felt the opposite, like in freshman year at Babson, they gave us $3,000 to, like, start a company as a as a students. So all of us just had to start this company. We had our business ideas. There was a CEO, a CMO, a CFO. We had like rules assigned. And that was my first experience of what a workplace could be like, although it was with 18 year olds, so maybe not totally reflective, but we had performance reviews, we had a head of HR, we had like, company meetings, so we were doing things within a framework, and they all kind of translated into the workplace, different players. So Babson basically kind of turned me into the business person that I am   Speaker 1 ** 11:09 today. Now, did each person get $3,000 and they started their own company?   Ashley Rudolph ** 11:14 Oh, no. So there were, there were maybe 30 of us, and we started a company with that with $3,000 Okay? Exactly with that investment, it was managed quite tightly. There's not a lot that you can do with $3,000 right? So you can probably guess that a lot of the businesses turned out to be the same. So there was always a T Shirt Company or a company the when the LIVESTRONG wristbands were popular, then we were like, oh, let's customize these wristbands. So yeah, yeah. The the company ideas basically ended up being the same, because there's not that much that you could do with that, yeah,   Speaker 1 ** 11:56 yeah, yeah. So much you can do unless you start making a bunch of money,   Ashley Rudolph ** 12:00 yeah, yeah, yeah. And in today's landscape, I guess there's more that you can do with digital products and stuff like that. But yeah, yeah, we, we had to do physical so we were pretty limited, yeah, well, that's   Speaker 1 ** 12:13 okay, but still, if the company is successful, and was it successful? Yeah,   Ashley Rudolph ** 12:19 we, did turn a profit, and then for all of the businesses that did turn a profit, you had to donate the profits to a local charity. So we did. We donated ours to a local organization. We threw an event in partnership with the organization. It was just, it was nice. So, yeah, oh,   Speaker 1 ** 12:43 cool. So, how, how long did the company last? Essentially, was it all four years?   Ashley Rudolph ** 12:50 It was the first   Speaker 2 ** 12:52 year, just the first year, okay, yeah, okay, yeah, that's still, that's pretty cool.   Ashley Rudolph ** 12:58 Yeah, it is. I have to say that I learned a lot,   Speaker 1 ** 13:02 yeah, well, you're you're kind of forced to or you don't succeed. So I was going to ask you why you felt that you learned how to be successful. But now it's pretty clear, yeah, yeah, yeah.   Ashley Rudolph ** 13:13 So we started there in freshman year, and then sophomore, junior and senior year was kind of more of a deep dive on specific skills. So that you take our accounting classes, finance marketing, if you were into retail, there was like a retail management class at the core classes. So we had, you know, liberal arts courses, so art history, yeah, philosophy, things like that. But yeah, everything was mostly centered around business and cool, yeah, yeah. Well, that's   Speaker 1 ** 13:47 pretty exciting. Did you did you go do any graduate work anywhere?   Ashley Rudolph ** 13:52 It's funny, yes, I did. So I graduated from Babson, and my first job was in a creative agency, and I was doing media buying, and at the time it was 2008 and we were buying ads in school newspapers, which was dying like it was pretty much On on its last leg, and I just had this thought when I was doing it, and that I wasn't inspired by the work, because it wasn't growing, it was going away. And it was clear, yeah, and that. And actually my first job, I got laid off because it was a dying industry, and the team needed to be smaller, and at that point, it's my first job. So it was very devastating to me. I had never gone through anything like that before. So then I decided to go back to school. So I did my masters. I actually. Went back to Babson, but in an international program. So I spent my first semester in France, my second semester in China, and then my final semester at Babson. Ah,   Speaker 1 ** 15:13 so why was the newspaper industry going away? Just because everything was going online?   Ashley Rudolph ** 15:18 Exactly, yeah, things were shifting more digital. Yeah, it's exactly   Speaker 1 ** 15:23 that, so they didn't need as many people selling and doing other things as they did before. Yeah,   Ashley Rudolph ** 15:28 yeah, exactly. Or companies were figuring out different ways to reach college students that wasn't dependent on getting in the school newspaper.   15:39 Yeah? Yeah, yeah,   Speaker 1 ** 15:42 yeah. So you got your master's degree from Babson, and then what did you   Ashley Rudolph ** 15:47 do? I got my master's degree from Babson, and I'll fast forward a little bit, because what's funny is that after I graduated, I still didn't quite know what I wanted to do, but I figured it out. I ended up going back into marketing. But if you remember, what I described was, in that first job, I wasn't connected to the mission. I wasn't inspired by where the industry was going. So I ended up pivoting into nonprofits. And my first job after graduating from my masters was running digital media, so not physical media, so I shifted into social media and online marketing. Had a nonprofit, right? So I was connected to the mission. I felt like the work that I was doing was for a good cause, and it was an industry that was new and that was growing, and that was ever changing and exciting. So I did that for about three years, so first at a nonprofit, and then at an a charter school network that was in New York and New Jersey at the time, but has since expanded far beyond that. So, yeah, I went into mission driven work, and I went into digital marketing and digital media. And I think what I took away from that chapter of my career was that I want to be in an industry that is ever evolving. So, yeah, so after my experience in the nonprofit and education space, that's when I jumped into tech. So I jumped into tech after that, and spent a decade in the tech industry. And obviously, tech is ever changing. I had access to so many different opportunities. I grew really fast. I started at the first company, the first tech company that I worked for. I was a program manager, and five years later I was a vice president, right? So, like, I was able to seize opportunities and work really hard and get to the level that I wanted to get to I was very ambitious, so I think tech just kind of gave me everything I wanted. Career wise, how   Speaker 1 ** 18:09 did you progress so fast to go from being a program manager to the level of Vice President in what generally would be defined as a pretty short time? Yeah,   Ashley Rudolph ** 18:20 yeah, yeah. So some of it was hard work, and I think the other factor was luck, and the other factor was going after whatever it was that was in front of me. So taking risks. So I would say, with the hard work part, I worked a lot. See when I first, when I started that job, I was actually a Program Manager for Back End Web Development, which was Ruby on Rails, coding a coding language. And then I was also a program manager for data science. I had no experience in either I was not technical. I did not have the technical skills or technical aptitude to do this, but I did have the desire to learn. So my first month at that job, I worked seven days a week. I went to workshops on the weekend. I did coding workshops, I read through all of the documentation. I sat in all of the programs that I was managing. I just dug deep. And I think that first year of immersing myself in everything kind of set the foundation for me.   Speaker 1 ** 19:38 So you made yourself pretty technical by the time it was all said and done,   Ashley Rudolph ** 19:42 yeah, yes, yes, and not on the level of any of my instructors or the students that actually took the programs. But I cared about learning, and I cared about having a certain level of fluency in order to I had to hire instructors for the program so I couldn't fumble my. Words, right? So, yeah, yeah. So I taught myself, yeah,   Speaker 1 ** 20:05 you learned. You learned enough. You You weren't trying to be the most technical person, but you learned enough to be able to interact with people and hold your own. Yeah, which, which is the important thing, I think. And for me, I know at one point, I had a job that was phased out when Xerox bought the company and I couldn't find another job. And it wasn't because of a lack of trying, and it wasn't because I didn't have the skills, but rather, as societal norms typically go, the belief is blind people can't work, as opposed to what we really can and can't do. So I eventually started my own company selling computer aided design systems, and for me, as a blind person, of course, I'm not going to sit in front of a CAD computer or even a PC based CAD system, which is what we sold. So I had to learn, however, all about how to operate the system. Learn about PCs. So I learned how to how to build PCs. I learned about CAD so I could actually walk someone through the process of drawing without actually having to do it, so I understand what, exactly what you're saying. Yeah, and it was important to do that. Yeah. Yeah,   Ashley Rudolph ** 21:21 it was important, and no one told me to do that, right? And I'm sure that no one told you to do that too, but there was just something in me that knew that I was excited about this work, or I wanted opportunities, and this was the best way that I knew how to go after it. Yeah, yeah.   Speaker 1 ** 21:43 Well, and, and it is the way you still have you do have to learn enough to be able to hold your own, but I Yeah, but I think it's also important in learning that that you're also not trying to threaten anyone else. You're just trying to be able to communicate with them   Ashley Rudolph ** 22:00 exactly, exactly, yes,   Speaker 1 ** 22:05 yeah. All too often, people view others as threats when they really shouldn't. But you know,   Speaker 2 ** 22:12 that's Yeah, another story gonna do Yeah, right, right.   Speaker 1 ** 22:16 Well, so for within five years, you became a vice president. What was the tech that y'all were really developing?   Ashley Rudolph ** 22:22 Yeah, great question. So what's interesting about this is that it wasn't so the first company I worked for wasn't a tech company, and that they were building tech it's actually a coding boot camp. So they were teaching people either how to code or how to become a UX designer, or how to become a product manager. So that was the product after a while. And I think long after I left the company, they did develop their own tech. So they developed an online an LMS learning management system, and there was digital content. But when I started, it was really about the boot camp era and teaching people how to code, because there were all these engineering jobs and web development jobs that were available and not enough, not enough talent, not   Speaker 2 ** 23:13 enough talent to go around. Yeah, yeah, yeah, yeah.   Ashley Rudolph ** 23:17 Which is when you think about today's market and where we're, where we are, that was only 10 years ago, and it's a completely different story. Now, the market is flooded with too many web developers. Yeah,   Speaker 1 ** 23:29 it is, but I would say, from my standpoint of seeing what they produce in terms of making web content accessible, not nearly enough of them know how to do that, which is another story,   Ashley Rudolph ** 23:41 yeah, yeah, yeah, which is so interesting. And yeah, unacceptable, unfortunate, because there were always teams that were in charge of accessibility at the companies that I worked for, but then having someone be in charge of it, and then properly resourcing the accessibility team is a whole other story. And I think so many companies view it as just oh yeah, I checked the box. My website is accessible. But did you really build with your end users in mind, and the answer is probably no,   Speaker 1 ** 24:23 probably not, yeah, and all too often that ended up being the case. Well, so what did you do after you became vice president?   Ashley Rudolph ** 24:32 Yeah, so that was tough. You said it, and you said, I climbed really fast. And that's true, I did, and because I climbed fast, there were a lot of lessons to learn. So after I became vice president, I really had to own that leadership seat, or that executive leadership seat, and recognize that what had got me there. Here is was not what was going to keep me there. So the thing that I did after I became a vice president was really understanding how to be an effective executive. So that means really understanding the business side, which I already knew I had been doing that I've been thinking about that since college, so that wasn't something that I was concerned about, but the biggest thing was forming executive level relationships and really understanding how to form allies, and understanding that at that level, it's less of I have the right answer, and listen to me, because I'm a vice president and more of a okay. How am I influencing the people around me to listen to my idea, accept my idea, champion and support my idea. And it's not enough to just have something that's right on paper.   Speaker 1 ** 26:06 The others the other side of that, of course, could be that maybe you have an idea that may or may not be the right idea, which also means you need to learn to listen,   Ashley Rudolph ** 26:13 yes, exactly, exactly, and that was absolutely the other side of it. So me coming into things and being like, I understand what needs to happen, and not having all the context either way, right? So, yeah, yeah, yeah,   Speaker 1 ** 26:31 but you must have done pretty well at doing all that.   Ashley Rudolph ** 26:34 I figured it out eventually. Yes, I did figure it out eventually, and it wasn't easy, but I was able to grow a team and scale a team, and I was able to move from maybe the business side of running operations to the product and technology side of it, so being able to see two different sides of the coin. And yeah, it did. It did work. Well, I was able to create my own department, which was a product project management office that oversaw all of the work of the entire product and design and technology teams, 250 people. I I'm not sure that I would have thought I was capable of doing something like that, and building something from the ground up, and hiring a team of, I think, 15 people, and leading that department. And, yeah, yeah, and it was great. I did learn a lot. And then 2023 happened. And that was the major turning point in Tech where I think the dominant story shifted from, or at least in education technology, which I think you know something a lot about, but the dominant story shifted from this is great. This is growing. Distance Learning is fueling growth. There's so much opportunity here to it's too big. We need to, you know, do layoffs. We need to find a way to right size the business. There's actually not a lot of growth happening. So 2023 happened, and I ended up getting laid off with my entire department that I built. And that was such a huge lesson, a huge leadership lesson for me, for sure. So I'll pause so that I'm not not talking at you, but hanger, yeah, yeah,   Speaker 1 ** 28:46 well, so you got laid off. I've been there. I've had that happen. And, yeah, it isn't fun, but it's like anything else. You may not have been able to control it happening, but no, you are the one who has to deal with it. So you may not have control over it happening, but you always have control over how you deal with what happened.   Ashley Rudolph ** 29:09 Yes, yes,   29:11 yes. And what did you do?   Ashley Rudolph ** 29:14 And that's exactly what was so different about this time. So I will say I had two months notice. I had an amazing leader, such a technology officer. When the decision was made, he said, Okay, we can make this decision, but I have to tell Ashley immediately. So he told me, and it wasn't surprising, right? Because I saw how the business what direction the business was going in. So I can't say I was shocked, but the big question that I had was, Oh, my God, what am I going to do about my team? And I felt such immense responsibility because I had hired many of them I came to. Care about them and their careers and their livelihoods, and, yeah, I just felt responsible for it. So you said it, you said it beautifully, and that it was about what I decided to do. So from that moment, I shifted my focus, maybe, maybe to my own detriment, but whatever, I came out on the upside, but I shifted my focus to my team, and I thought the best thing that I could do in that moment was preparing them for their next chapters without going directly to the team and damaging the trust of the Chief Technology Officer and saying, in two months, we're all going to get laid off. That's also not reflective of the type of leader I wanted to be. So I figured out that, because we were a project management office and because there wasn't a lot of new work at the company, we had downtime. So I implemented a meeting on the calendar, which was a project review, and every single week, someone on my team had the opportunity to present their projects and talk about what they learned, what was challenging for them, and what their successes were, right, some combination of those things, and they all did it, and that was my way of helping to start prepare them for the interview process, because now you know your work, you know what your impact was, and you've gotten my feedback as someone who's a leader, who knows what hiring managers are looking for, you got my feedback on the best ways to present yourself, and they were able to ask questions. There were some people who approached me or the director on my team privately and asked us to review their resumes, because they kind of saw the writings on the wall without me ever having to say it, and I did. And what ended up happening is, at that two month mark, or whenever, when the layoffs did happen, no one on my team was shocked, and there were people who actually within a month after the layoff happened, they had found new jobs because they had that time to prepare and felt confident in their job search and the stories that they were telling about themselves. So I all that to say that I did exactly that. I chose the type of leader that I wanted to be, and the thing that felt important to me was preparing my team for their next chapter,   Michael Hingson ** 32:32 which I would say is the right thing to do,   Ashley Rudolph ** 32:34 yeah, yes, exactly, because it   Speaker 1 ** 32:37 isn't, no matter what a lot of people might think, it isn't about you, it's about the team. It's about you and the rest of the team, because you're all a team,   Ashley Rudolph ** 32:45 yeah? Except Yes, yes. And I very much viewed my team as an extension of myself, an extension of them. I you know, it wasn't just about them doing a job for me, quote, unquote, like that's not the type of leader that I am. We are a team,   Speaker 1 ** 33:04 right? So meanwhile, while you were doing that and helping the team, what were you also doing for you? And   Ashley Rudolph ** 33:12 that's why I said to my detriment, I didn't do a lot of thought. I put no thought into what I wanted to do. Okay? At all. I just And you know what? It's not to my detriment. I think what I needed at that time was a distraction, and this was a really good distraction for me, from sorting through what I wanted to do next, but also in navigating that with my team and supporting them through that, I think the answer became very clear once I was ready to ask my question, I just coached my team. So yeah, yeah, yeah, yeah.   Speaker 1 ** 33:51 And so you sort of, as you would say, pivoted to being a coach,   Ashley Rudolph ** 33:57 yes, yes. And I want to be clear that this wasn't a decision that was like, you know, that I just fell into coaching, you know, I I made the decision to so I took some time to think about what were the pieces of my work that I really loved when I was a VP at multi, you know, at multiple companies, and the answer was clear, and that I really loved coaching and helping people become better at their work, and I really loved mentorship. And those were the parts of the work that if I could just do that all day, that's what I would want to do. And I was like, Well, I have the I can make a decision to do that all day, every day now, because I'm not doing anything, I just got laid off. So I can choose to do this work. So that's exactly how I ended up being a coach.   Speaker 1 ** 34:58 Well, so you. Ever originally planned on being a coach. So was it that work with your team that really was the sort of pivotal decision for you, that although you never thought you were going to be a coach, that led you to coaching, or was there something else that really helped move you there? There was something else. Okay, yeah, more to the story.   Ashley Rudolph ** 35:21 There is always you're peeling all the layers so, so initially, what I thought I would do, because I was an operations person, I was like, I'll just be an operations consultant. I'll go out on my own, and people will hire me to be their ops person. So let me, you know, run with that as an idea. And I started having conversations with former colleagues. And what was funny in that so many of their conversations were kind of like, oh yeah, I want to support you. And that sounds nice. I understand why you would want to be an operations consultant. But there's something more interesting about you being a coach. Or I want to hire you to be a coach for my team. Or, Hey, you did really amazing things in your career. You should help other people do those things. And that was the theme that people kept telling me, so I finally decided, decided to listen. That's how I landed on coaching. And instead of it being like, oh my god, I'm trying to sell the value of myself as an operations consultant, once I just owned the coach title, people just started saying, okay, yep, Sign me up. Or I'll refer you to someone who needs a coach right now. Or, hey, you coach just one person on my team, and they're great. Here's more. So it just became easy, and it became less of a I'm trying to sell people, and I'm trying to, like, convince them that they need me in this role, it was just easy.   Speaker 1 ** 37:04 So do you think you talked about being ambitious when you were in college and starting that business at Babson and so on? Do you think you've always continued to try to be, if you will, ambitious, or did you sort of shift in terms of mindsets over time?   Ashley Rudolph ** 37:22 Yeah, that's a really good question. I do think I have always been ambitious, and when I visited my mom last year or the year before last for Thanksgiving, I found a fake report card that I wrote myself, that I wrote for myself in fourth grade. And there was a prompt that said, what would you want your teacher to write on your report card at the end of this year? And I wrote, Ashley is excelling at excellence. Well, there you go, fourth grade. So I think it's always been there.   Speaker 1 ** 38:02 So is it, but is it ambition? Is it ambition, or is it being industrious and being being confident? You know?   Ashley Rudolph ** 38:10 Yeah, yeah. Oh, that is such a good question, right? So there was a version of me when I was in the corporate world where I would have just said, yeah, it's ambition, right? Because I'm always motivated to, you know, go after the next level, and that's what's driving me. And now, now that you put that question out there, it is, it is that confidence, because I'm not chasing a thing or the next level right now, in this phase, I'm chasing quote, unquote impact like the thing that drives me is helping people, helping people probably achieve things for themselves that They also didn't think that they could in their careers, and I'm just helping them get there, yeah,   Speaker 1 ** 39:06 and that's why I asked the question, because ambition, the way you normally would think of it, yeah, can be construed as being negative, but clearly what you're doing is is different than that. Yeah, you know, at this at the same time for you, now that you're coaching and so on, and you shifted to doing something different, yeah, did you have to let something go to allow you to be open to deciding to be a coach? Yeah,   Ashley Rudolph ** 39:38 and the thing that I had to let go was exactly what you just pointed out. So you are very intuitive. The thing I had to let go was that the traditional construct of what success looks like. So it looks like, okay, I'm a VP, so I next need to be an SVP. And then after that I need to be at the sea level. And no, and I guess there could have always been questions about, was that what I really wanted, or was it just the next level that I was after? Yeah, yeah. And there was that, I think it was just the next level for quite some time, but now, like I said, the thing that I let go of was that and wanting to grasp for what the next level is. And now for me, it looks like, okay, well, I only have so many hours in the day, so I can't coach unlimited people, but I still want to impact many people. So what does that mean? Okay, well, I'm writing a newsletter, and I put out a newsletter every week with my thoughts, and that can reach many more people than I can one to one or podcast. I'm talking to you on this podcast, and maybe me sharing more of my story will inspire someone else, or I'll learn from you and your community, Michael, but yeah, I think the thing, the thing that determines what success looks like for me is my ability to impact   Speaker 1 ** 41:14 and and the result of that is what happens with the people that you're working with, and so you, you do get feedback because of that,   Ashley Rudolph ** 41:25 yes, yes, I do get, I get lots of feedback, and it is, it's transformational feedback. And I think one of the things that I love, and I do this for every client that I work with, is on day one, we established a baseline, which I don't necessarily have to always say that to them like we're establishing the baseline, it's understood. And then in our last session, I put a presentation together, and I talked to them about where they were when we started, and what they wanted for themselves, and over the course of us coaching together, what they were able to accomplish, so what their wins were, and then where they land, and just me taking them on that journey every single or when they work with me, is eye opening, because they don't even see the change as it's happening. And I'm like, Hey, you did this. You're not that person that you walked into this room as on day one, and maybe by the end, you have a new job, or you got promoted, or you feel more confident and assured in your role. But whatever it is, you've changed, and you should be proud of yourself for that.   Speaker 1 ** 42:43 Yeah, yeah. And it's, I am sure, pretty cool when you get to point that out to people and they realize it, they realize how far they've come.   Ashley Rudolph ** 42:55 Yeah, yeah, it is. It's, it's really awesome to be able to share that with people and to also be on the journey with them, and when they think that maybe they're not ready to do something just gently reminding them that they are. And sometimes I think about what, you know, what managers have done for me, because I've, I had the privilege of working with really great managers some in my career, and yeah, they did that to me, and that that's how I was able to accomplish the things that I did. So yeah,   Speaker 1 ** 43:34 well, it's great that you're able to carry those lessons forward and help other people. That's pretty cool.   Ashley Rudolph ** 43:38 Yeah, yeah. And honestly, I hope that my clients can do the same. So if there are things that they learn in coaching, any frameworks or things like that, if they're able to help people, then that's great. And the cycle continues, you know? So, yeah, yeah.   Speaker 1 ** 43:57 You know, a question that comes to mind is that when we talk about leadership, there are certainly times that leaders face uncertainty, especially when there are transitions going on and you've experienced a lot of transitions. What would you say is the unconventional truth about leadership in times of change and transition?   Ashley Rudolph ** 44:20 Yeah, yeah. So I think the thing that I see the most is that in times of transition, especially if it's a transition that maybe you have no control over, right? You're not choosing to leave your job, for example, the the inclination is to over control, right, and try to assert control over the situation in any way that you can, and in more cases than not, that backfires to some degree. So the thing that I try to focus on with my clients is getting to a point where you accept the fact that what is happening is happening. I'm kind of like my layoff, right? I didn't fight the decision or try to change the decision. I just had to accept it for what it was. And then the thing that we focus on is now that we know the thing is happening, whatever the transition or change is, it doesn't have to be as extreme as a layoff, but now that we know that it's happening, what can you control and what can you focus on? And that's what we need to spend our time on. And it can be anything, you know, sometimes people are put on performance improvement plan, and you kind of just if, if this is a situation where you're like, Oh yeah, I could see where this came from, and I wish that I was not in this situation. Okay, well, you kind of have to accept that you are, and what can you do about it now, it's really, yeah,   Speaker 1 ** 45:58 what's the hardest lesson you've learned about leadership and being a leader, not just being an executive, but coaching people.   Ashley Rudolph ** 46:10 Yeah, and I get this all the time as a coach too. It's it's in me, but the lesson that I've learned is I don't have to know everything. That's   Michael Hingson ** 46:21 a hard lesson. To learn, isn't   Ashley Rudolph ** 46:25 it? It is, especially when you feel like as a leader, like people are relying on you, or you think they are, they're relying on you to know the answers or to know what to do next, or as a coach, they're relying on you to ask the right questions or to guide them in the right direction, right? And sometimes you just don't know, and that's okay, and it's also okay to say that. And I was just going to say that, yeah, yeah, exactly, exactly. It took me a long time to get comfortable with that, but now, now I am more comfortable with it, for sure. Do you feel like you struggled with that too? Or Yeah?   Speaker 1 ** 47:06 Well, I have, but I was blessed early on, when I was a student teacher in getting my secondary teaching credential, I was a student teacher in an algebra one class in high school, and one of the students came in one day, and he asked a question in the course of the day, and it should have been a question I knew the answer to, but I didn't. But when I when I realized I didn't, I also, and I guess this is my makeup, thought to myself, but I can't blow smoke about it, so I just said, you know, I don't know the answer, but I'm going to look it up and I will bring you the answer tomorrow. Is that okay? And he said, Yeah. And my master teacher after class cornered me, and he said, That was absolutely the best thing you could do, because if you try to psych out these kids and fake them out, they're going to see through you, and you're never going to get their trust. Yeah, and of course, he was absolutely right. So I did the right thing, but I also learned the value of doing the right thing. And Mr. Redman, my master teacher, certainly put it in perspective. And I think that's so important. We don't have to necessarily have all the right answers. And even if we do have the right answer, the question is, Is it our job to just say the right answer or try to guide people to get to the right answer?   Ashley Rudolph ** 48:41 Yeah, yeah, exactly. That's another leadership lesson, right? It's and it's so much more powerful when people do get to the answers themselves, yeah. And I think that kind of helps with them being less dependent on coming to you for the answers moving forward, right? If they're able to go on that path of discovery   Speaker 1 ** 49:04 well, and if they are able to do that and you encouraged it, they're going to sense it, and when they get the right answer, they're going to be as high as a kite, and they're going to come and tell you that they did it. So, yeah,   Ashley Rudolph ** 49:15 exactly. Yeah, yeah. What a good feeling.   Speaker 1 ** 49:19 Yeah, it is, what do you do? Or what are your thoughts about somebody who just comes to you and says, I'm stuck?   Ashley Rudolph ** 49:27 Ooh, that happens all the time. Michael, it happens all the time. And I'll tell you, there's two things. So if someone says I'm stuck, they either don't have the confidence to pursue the thing that they know they want to do, but they're just saying they're stuck, which is it is being stuck, right? If you can't take action, then you're stuck. But sometimes they frame that as I don't know where what I want to do or where I want to go, and then I ask. Couple of questions, and it's like, oh, well, you actually do know what you want to do and where you want to go. You just don't have the confidence yet to pursue that path. So part of the time, it's a confidence issue, or the other time, the thing that they're grappling with, or the other cases, what they're grappling with is, I haven't connected with like my values or the things that motivate me or my strengths even right? So maybe they're the ambitious person who was compelled to just chase the next level and the next level and the next level, but now they're asking, Is this really important to me, or do I really want this? As I spoke to another coach, and she ended up leaving what she thought was a dream job at Google, because every day she was kind of like, I still want to be here, and it wasn't her dream job, and she left to become a coach. So it's either one of those two things, most times, for the clients that I work with, and I ask a lot of questions, so I get to the answers, or I help them get to the answers by asking them the right questions. Yeah,   Speaker 1 ** 51:14 and that's the issue. And sometimes you may not know the right question right off the bat, but by the same token, you can search for it by asking other questions.   Ashley Rudolph ** 51:23 Exactly, exactly, exactly, yeah, yeah, that's it.   Speaker 1 ** 51:27 So what is, what is a transformation of a client that you experienced and kind of what really shifted, that changed everything to them, something that just really gave you chills, and was an AHA kind of thing. Yeah,   Ashley Rudolph ** 51:44 there are. There's so many one, okay, so one that I want to share is and basically the client went from, this isn't the job for me. I don't like the role I'm in. I don't think I can be successful, and I don't think my work is valued here. And I would say, over the course of eight months, she went from that to getting one of few perfect performance reviews in the company like it's a company that doesn't give a perfect performance review, right? So, right, going from that and being like, I need to find a new job. I've got to get out to I am excelling at this job, and it wasn't just anyone that gave her the perfect performance review. It was one of the co founders of the company. So like, top person is saying, Yeah, this is great. You're doing amazing work. There is value, and I think you're incredible. So in that transformation, the thing that she had to connect to, or reconnect to, was her values and understanding what are the things that she enjoys about her work and what are the things that she really didn't enjoy, and understanding the why behind that, and then the other two things for her, or developing her confidence, which sounds very fluffy, because it's like, How do you help someone do that? And I help people do that by helping them feel really good about their work product. So with her, with her, what we ended up doing was focusing on helping her prepare for some presentations. Me giving her feedback on her decks, or her talking to me about how she wanted to prepare for a meeting and the points that she wanted to make, and me helping her, you know, craft really compelling talking points, and having that feedback loop with me of being like, Okay, here's how the meeting went, and this was the feedback I got, and also being like, Oh, wow, the meeting went really well. And like feeling her confidence build over time by helping her get better at her work, and gradually over time, it just built to that amazing end point for her. But that's that's a transformation for me that will always stick out, because I just remember that first meeting and me just being like, okay, you know this, this might end up being a journey where we help her find a role that is better suited for her. And, you know, just kind of thinking about that, and it just didn't end up being that at all.   Speaker 1 ** 54:35 Well, the other thing that, in one way or another, probably plays into some of that is the people her bosses, the people who she worked for, probably sensed that something was going on, yeah, and she had to be honest enough to to deal with that. But as she progressed, they had to sense the improvement, and that. Had to help a lot.   Ashley Rudolph ** 55:01 Yes, for sure. And I think maybe there is confusion from her boss and in him thinking that she was ready to take on the work that he knew that she could take on, but she didn't quite feel ready yet. Yeah, so there was something she had to sort through, and she finally, not finally, that wasn't a lot of time at all, but she got there, and yeah, yeah.   Speaker 1 ** 55:26 And I'll bet they were better. I'll bet they were better communicators with each other by the time it was all said and done, too   Ashley Rudolph ** 55:31 Exactly, yes, yeah, yeah. They developed a shorthand, you know? And, yeah, yep.   Speaker 1 ** 55:39 So there are a lot of leaders who look great on paper, but when it really comes down to it, they just aren't really doing all that they ought to be doing. They feel restless or whatever. What's the real reason that they need to deal with to find momentum and move forward?   Ashley Rudolph ** 55:58 Yeah, so I'm going to take a I'm going to take a different approach to answering this question. And because of the people that I work with, again, they're high achievers. Yeah, right. And sometimes I see that what happens is maybe people have described them as restless, or people have said, Why aren't you happy? You have this amazing career, you should be happy. And I think, like that projection, they end up taking that on and feeling guilty about the fact that they want more. But at the core of it, when I talk to them or get to the level of, you know, Hey, what is happening here? What's causing this sense of restlessness? Surprisingly, the answer is, yeah, I have this great job or this great title, but I feel like I could be doing so much more. So it's an impact. It's an impact thing that is driving the people that I work with. So what we end up doing is trying to figure out, to some degree, like I have no control over what happens at work, so I don't want to pretend that I do, but if it is an impact question, then what we get to the core of is, okay, well, how do you increase your impact? And that's what I work with them on?   Speaker 1 ** 57:24 Well, here's a question. So I have been in sales for a long time, and of course, as far as I'm concerned, I still am being a public speaker. I sell more life and philosophy than anything else. But one thing a lot of people face is rejection. A lot that was redundant, but a lot of people face rejection. How do you get people to understand that rejection isn't a bad thing, and that it actually is a sign of success more often than not? And I agree with it. And you had given me this question, I think it's a great question and relevant to answer.   Ashley Rudolph ** 57:58 Yeah, so I just try to flip the thinking. So I make it less about the person rejecting you, or you receiving a rejection. And to me, if you get rejected, it's a signal that you try, and that's what we focus on, right? So if you're not getting rejected and you're in the same place that you were, it's probably an indication that you're not trying, or you're not taking big enough swings, or you're not pushing yourself. So, yeah, I just try to help my clients. You know, think about the fact that, hey, you got rejected because you tried and you put yourself out there, and that's great. And then the other thing I like to think about with rejection is really just like rejection is someone placing a bet, and if you know about bets, you know that they're not 100% right, and sometimes the person just decided they weren't going to place their bet on you. And it's not that you're not capable, or it's not that it wasn't a great idea, maybe it wasn't the right time, maybe whatever, you don't know what the why is, but it's just a bet, and someone could take a different bet, and it can be on you, or you can bet on yourself even, right? So once you start to think about rejection as just the choice that someone made on a day, and that person isn't all people, and they're certainly not representative of, you know, the person who could decide to take a chance on you and your idea or your initiative, then I think the rejection stings a lot less.   Speaker 1 ** 59:31 Yeah, one of the expressions I've heard regularly is the selling really begins. And I and I think whether it's selling a product or whatever you're doing, but the selling really begins when the objections begin or the rejection. Yeah, and I think there's, there's so much truth to that one of the things, one of the things that I used to do when I was selling products, is I would play a game with myself. Is this person. Going to give me a new objection or a new reason for rejection that I haven't heard before, and I always loved it when somebody came up with something that truly I hadn't heard before, and that was absolutely relevant to bring up, because then it's my job to go off and deal with that, but it was fun to put my own mindset in that sort of framework, because it's all about it's it's not me, unless I really am screwing up, it's other things. And no matter whether it's me screwing up or not, it's my job to figure out how to deal with whatever the other person has on their mind. Yeah, and when the new things come up, those are so much fun to deal with. And I even praised people, you know, I've never heard that one before. That's really good. Let's talk about it.   Ashley Rudolph ** 1:00:50 So great, yeah, yeah. They were probably like, oh, okay, wow. Well, yeah, let's talk about it, yeah.   Speaker 1 ** 1:01:00 But I didn't show fear, and didn't need to, because I I went into a learning mode. I want to learn what's on their mind and what's going on,   Ashley Rudolph ** 1:01:09 yeah, and that's what it's about. It's about understanding what's important to the other person, or understanding their concerns. And I think if you come at it like you did, from a place of really wanting to understand them and find common ground, then sometimes you can even shift the rejection right often.   Speaker 1 ** 1:01:27 If you do it right often you can. Yeah, you can. You can reverse it, because most rejections and objections are really based on perception and not necessarily reality   Ashley Rudolph ** 1:01:41 at all? Yes, exactly yes, yes, which is   Speaker 1 ** 1:01:45 important? Well, if you could go back and talk to a younger version of yourself, what moment would you choose and who? What would you say that they should learn? Oh,   Ashley Rudolph ** 1:01:54 this is so this is such a   Speaker 1 ** 1:01:57 great fun question. Yeah,   Ashley Rudolph ** 1:02:03 if I could go back, I would probably tell myself that you you don't necessarily have to run away to find the things that you're looking for in your career, right? And I think in life too. Sometimes you think, Oh, I just have to move to a different city, or I just have to buy a new outfit, or I just have to, I have to, I have to, I have to change this thing. And sometimes you just don't have to. Sometimes you can have a conversation about thing that you want or the thing that you're not getting. So if this is a boss right, talking about the thing that you want or that you're not getting, and coming up with a solution together, and I think for quite some time, I was too afraid to do that, and if I wasn't getting what I needed or what I wanted, I just thought the best thing to do was to find it elsewhere, and I would just go back and tell myself to ask for what I wanted first, and then get the information and then leave if I had to. But leaving doesn't have to be the default.   Speaker 1 ** 1:03:21 Yeah. Cool. Well, Ashley, this has been a lot of fun. We've been doing this an hour. Can you believe   Ashley Rudolph ** 1:03:29 it? We have, we have the time flew by. Fun. Yeah, I could have kept going.   Michael Hingson ** 1:03:36 Well, then we'll just have to do another one. Yeah,   Ashley Rudolph ** 1:03:39 we do. It, I will always come back. You are amazing. Michael,   Speaker 1 ** 1:03:43 well, this has been fun, and maybe one of the things that you could do to help spread the word about what you do and so on is do your own podcast.   Ashley Rudolph ** 1:03:50 Yes, something else to think about, yeah, yeah, that's a great idea. And then if I do then I will invite you on there. I'd   Speaker 1 ** 1:04:00 love it, I'll come absolutely well. I want to thank you again, and I want to thank all of you for listening and watching today. This has been very enjoyable and a lot of fun, and I appreciate you taking the time to be with us. I'd love to hear your thoughts. Please feel free to email me at Michael H i@accessibe.com so accessibi is spelled A, C, C, E, S, S i, B, E, so Michael M, I C H, A, E, L, H i@accessibe.com or go to our podcast page, www, dot Michael hingson.com/podcast and Michael hingson is m, I C H, A, E, L, H, I N, G, s o n.com/podcast, love to hear from you, and certainly I hope that whenever you're listening or watching, give us a five star rating. We value your reviews, and we really want to know that we're doing good by you, so please give us good reviews, and if you have thoughts or things that you want us to know about, don't hesitate to reach out. It. And for all of you, and Ashley, including you, if you know of other people who ought to be guests on our podcast, it's so much fun to meet more people from those who have been on before. But for anyone, if you know someone who ought to be a guest, please let me know. Reach out, and we will honor your interest and we will bring them on, because I think everyone has, as I told Ashley earlier, stories to tell. So hope that you will do that and that we'll get to see you on our next episode. And again, Ashley, I just want to thank you for being here. This has been so much fun. All   Ashley Rudolph ** 1:05:37 right, thank you, Michael.   **Michael Hingson ** 1:05:42 You have been listening to the Unstoppable Mindset podcast. Thanks for dropping by. I hope that you'll join us again next week, and in future weeks for upcoming episodes. To subscribe to our podcast and to learn about upcoming episodes, please visit www dot Michael hingson.com slash podcast. Michael Hingson is spelled m i c h a e l h i n g s o n. While you're on the site., please use the form there to recommend people who we ought to interview in upcoming editions of the show. And also, we ask you and urge you to invite your friends to join us in the future. If you know of any one or any organization needing a speaker for an event, please email me at speaker at Michael hingson.com. I appreciate it very much. To learn more about the concept of blinded by fear, please visit www dot Michael hingson.com forward slash blinded by fear and while you're there, feel free to pick up a copy of my free eBook entitled blinded by fear. The unstoppable mindset podcast is provided by access cast an initiative of accessiBe and is sponsored by accessiBe. Please visit www.accessibe.com . AccessiBe is spelled a c c e s s i b e. There you can learn all about how you can make your website inclusive for all persons with disabilities and how you can help make the internet fully inclusive by 2025. Thanks again for Listening. Please come back and visit us again next week.

Digital transformation in higher education often focuses on technology. But for Utah State University, the transformation has been about outcomes: improving retention, strengthening equity, and building scalable systems of support without overhauling infrastructure. In this episode of the Changing Higher Ed® podcast, Dr. Drumm McNaughton speaks with Rene Eborn, Associate Vice President of Strategic Initiatives and Deputy of Digital Transformation at Utah State University, about how the institution designed and implemented a connected campus strategy that integrates advising, communications, and academic support into a single mobile-first platform. Drawing on her decades of experience in higher ed and edtech leadership, Eborn shares how USU replaced nine siloed tools with five integrated platforms, enabling early alerts, AI-powered nudges, and real-time visibility across departments. She explains how this model supports faculty, staff, and especially underserved student populations—including first-generation, commuter, and online learners—by surfacing what students need, when they need it. This conversation is especially relevant for institutional leaders looking to align digital infrastructure with student success goals, without ballooning their tech stack or losing sight of their mission. Topics Covered: Why USU's connected campus approach focuses on student equity and support How the university integrated CRM, LMS, advising, and communications systems The role of AI nudges and early alerts in preventing student disengagement How faculty and staff use the system to support students in real time What the rollout process looked like—and why stakeholder involvement was key What's next: building toward a full 360-degree student lifecycle view Real-World Examples Discussed: A first-generation student juggling three jobs flagged by the early alert system and connected to scholarship resources in time Student dashboards that surface personalized academic, advising, and financial steps A platform expansion that now includes parents, alumni, and prospective students High adoption rates driven by student feedback and design input Three Key Takeaways for Leadership: Technology should be integrated, not layered—start with user needs and existing infrastructure. Faculty and staff buy-in depends on systems that make their work easier, not more complicated. Student success improves when support is timely, personalized, and accessible—especially for those who need it most. This episode offers a practical look at what's possible when digital transformation is driven by strategy, not software—and why connected campuses may be one of the most effective ways to support today's diverse student population. Recommended For: Presidents, provosts, CIOs, trustees, enrollment managers, and student success leaders building or scaling student-centered infrastructure. Read the transcript: https://changinghighered.com/creating-a-connected-campus-strategy-for-student-success/   #ConnectedCampus #StudentSuccess #HigherEdTechnology #HigherEducationPodcast #DigitalTransformation

Josh Blyskal, AEO Engineer at Profound, joins Ross Hudgens to dive deep into the emerging world of AI-native search optimization—and how brands can win visibility across platforms like ChatGPT, Perplexity, and Google's AI Overviews. They unpack Profound's Conversation Explorer, fresh data on generative search intent, and the real-world tactics that drive clicks in the new AI-dominated SERP. From schema tips to 2025 URL hacks and LMS.txt files, this is the tactical roadmap for modern marketers navigating the future of search. Show Notes 0:08 – Why AI-native visibility is heating up 1:00 – Profound's Series A and platform momentum 2:15 – The moment for AI search is here 4:40 – How Profound built the largest dataset of answer engine queries 7:12 – New ad tech categories marketers aren't tracking 9:40 – What “generative” search intent actually looks like 11:25 – Tools vs. blogs: what answer engines really cite 13:00 – Why traffic quality from AI sources is insanely high 15:05 – The rise of sponsored AI queries (and what to do about it) 16:50 – How to future-proof your site for ChatGPT + Perplexity 20:00 – Listicles dominate AI search—here's why 22:30 – What Bing has to do with ChatGPT visibility 24:00 – URL strategies for boosting citations 28:40 – Semantic chunking and structured answers for pickup 31:00 – 2025 SEO hacks: title tags, slugs, and metadata tips 33:45 – Schema markup that actually works (hint: authorship) 36:00 – How freshness impacts AI citation cycles 39:20 – LMS.txt and LMS-fulltext: the new crawl frontier 41:10 – Why answer engines could free up web creativity 43:30 – Commercial landing pages are the future of evergreen visibility 46:00 – Profound's upcoming launch: actions and content briefs 48:30 – Pricing, access, and how to get started with Profound Show Links Josh Blyskal on LinkedIn: https://www.linkedin.com/in/joshua-blyskal/](https://www.linkedin.com/in/joshua-blyskal/ What content do AI engines like: https://www.xfunnel.ai/blog/what-content-type-ai-engines-like Profound: https://www.tryprofound.com/ Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: ross@siegemedia.com #seo | #contentmarketing

As AI continues to reshape education, institutions face a growing challenge in ensuring students succeed without compromising engagement or integrity. Today's college students are often juggling jobs, family, and coursework, leading to limited study time and increased dropout risk. According to the National Center for Education Statistics, 40% of full-time undergraduates and 74% of part-time students were employed while enrolled in 2020, highlighting a growing challenge for student success. Most students now work while supporting themselves through school, which often reduces academic performance and increases the risk of leaving school altogether, amplifying the need for tools that promote efficient and connected learning.Can AI help students study smarter, without replacing the need to think deeply or learn independently?This episode of DisruptED, hosted by Darin Francis, features Dr. Perry Samson, Co-founder and CEO of LearningClues. He explains how this AI-powered platform helps students engage more confidently, study more efficiently, and stay connected to their learning over time. The conversation traces Dr. Samson's journey from atmospheric science professor to edtech entrepreneur and examines how LearningClues is advancing equity, personalization, and long-term student success across diverse learning environments.Highlights from the episode:Reducing Study Barriers Through AI – LearningClues helps students find specific course material fast, offering citations linked to LMS content, lecture videos, and even past courses.Supporting Belonging and Persistence – Designed with first-gen and non-traditional students in mind, the platform personalizes study feedback and tracks proficiency to improve course completion.Preventing AI Shortcuts and Cheating – A unique “coach mode” prompts reflection instead of direct answers, guiding students through problem-solving to support deeper learning.Dr. Perry Samson is an award-winning educator, entrepreneur, and technologist known for pioneering work in educational technology and atmospheric sciences. He co-founded Weather Underground, a major weather data platform, and later developed LearningClues, an AI-powered tool that enhances student engagement and personalized learning. As a longtime professor at the University of Michigan and a Fellow of the American Meteorological Society, he has led groundbreaking research and innovation at the intersection of science, data, and learning.

In today's Part 2 episode, Dr. Mark Costes continues his compelling conversation with Dr. Lincoln Harris, CEO of RIPE Global, diving deep into the innovation behind their game-changing dental training platform. In this second half, Dr. Harris reveals how their software and hardware ecosystem is built for scalability, with a focus on improving clinical outcomes and associate productivity—fast. From cutting-edge cloud simulators and proprietary mannequins to custom LMS channels and data-driven ROI models for DSOs, it's all about getting measurable results and breaking down barriers to skill adoption.  Plus, the two discuss strategies for associate engagement using “carrot and stick” methods, and how RIPE is positioning itself as the productivity partner for DSOs worldwide. Mark also shares his vision for sustainable global mission clinics through Smile Outreach International, and Lincoln generously offers RIPE's support to train local clinicians in underserved areas. EPISODE RESOURCES https://www.ripeglobal.com https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

In today's Part 1 episode, Dr. Mark Costes sits down with the always insightful Dr. Lincoln Harris, founder of Harris Dental Boutique and CEO of RIPE Global. Fresh off recording 26 podcasts at Thrive Live, Mark kicks things off with high energy and hands over the mic to Dr. Harris, who shares his incredible journey from Queensland, Australia to Colorado, USA.  The conversation dives into the evolution of RIPE Global from an in-person CE provider to a global force in dental education, now offering cloud-based procedural training, proprietary LMS software, and cutting-edge hardware. Dr. Harris unpacks how their unique platform helps new grads and DSOs alike boost productivity and clinical skill, all while tracking real implementation and ROI. You'll hear how they tailor training programs to individual needs and how the system can even be white-labeled for other educators. EPISODE RESOURCES https://www.ripeglobal.com https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

Microsoft's Mike Tholfsen unveils game-changing AI breakthroughs for educators at ISTE 2025, including Copilot Chat for teens 13+, the revolutionary Teach module that creates standards-aligned lessons in minutes, and AI-powered study guides that transform how students learn. Discover how Learning Zone on Copilot+ PCs brings AI directly to your classroom without internet, plus exciting updates to Learning Accelerators and seamless LMS integration that puts powerful AI tools right where teachers need them. Key takeaways: FREE Copilot Chat now available for students 13+ with enterprise data protection New Teach module creates lesson plans, rubrics, and assessments aligned to standards from 35 countries Study guides in Copilot Notebooks generate personalized quizzes and flashcards Learning Zone app enables offline AI lesson creation on Copilot+ PCs Unified LTI integration brings Microsoft's AI tools directly into Canvas, Schoology, and other LMS platforms Perfect for K-12 teachers ready to save time and enhance learning with responsible AI. Subscribe to the 10 Minute Teacher Podcast for weekly classroom-tested tech tips! Full show notes: coolcatteacher.com/e906 @mtholfsen @coolcatteacher | #10MinuteTeacher #MicrosoftEDU #ISTELive #ASCDAnnual #AIinEducation

The title fits, but not necessarily for the reasons you imagine. Barbara Leigh grew up in Wisconsin where she attended college and had a successful career. She tells us about her life and discusses getting married, having two children and over time watching her life choices basically and totally destroy her self esteem.   Barbara tells us how she, while growing up, was constantly described as a “smart girl”. She helped many figure out answers and learned along the way how to observe and research to learn whatever she needed to know. In 1995 when the internet was just coming into our sphere of experience, Barbara learned about it and created web pages and websites for the nonprofit for which she worked. Even with all the technical knowledge she amassed it took many years before she realized that even with all her smarts she was becoming a person who was being reshaped by a partner with his own low esteem and who constantly blamed her for everything that went wrong.   Eventually Barbara realized that something was wrong and began to look in ernest at her life and behavior. She realized that she had to make choices and regain her own self confidence and constructive view of herself. She changed her life and outlook and began growing again emotionally. Barbara tells us about her journey and even includes lessons she learned and wants to pass on to others.   In 2024 Barbara wrote and published her book, “Why Smart Girls Get Into Bad Relationships and How Not To Do It Again”. She is quick to point out that the book is not just for women. It is for anyone who may be facing a “bad relationship”. Barbara shares nine conclusions and thoughts from the book that illustrate why her writings can be so important for so many.   This episode is full of many great life lessons and observations. I do hope you not only enjoy it, but that you also gain some positive life choice ideas from it.     About the Guest:   Barbara Leigh grew up on a small dairy farm in Wisconsin and was considered in school to be a smart girl. She was not the type to get in trouble or make bad decisions. She was involved in lots of activities and did well in school.   She went off to Ripon College where she majored in Speech Communication and worked in the library. After graduation, she got a job in a library at a nonprofit. While working toward a Masters in Library and Information Science at UW-Milwaukee in 1995, she was taking an online searching class and was recruited to build a web site for her employer, being one of only a few employees that had even heard of the World Wide Web.   From there, Barbara built a career as a web developer and eventually moved to online learning and LMS integrations. In each career step she moved toward content, but eventually was directed back to the technical.   In the midst of all that, Barbara got married and had two children. She entered and contributed to bad relationships in her marriage, career and family until one day she decided to just stop. She has spent the last twenty years figuring out what it means to stop, how to continue living, and how to do it better. In 2024, she published a book, Why Smart Girls Get Into Bad Relationships and How Not To Do It Again, and in 2025, she took early retirement to get fully into content and do more writing. She currently writes the Helpfulmess blog which posts weekly. Ways to connect with Barbara:   Instagram: https://www.instagram.com/barbaraleighauthor/ Facebook: https://www.facebook.com/barbaraleighauthor Bluesky: https://bsky.app/profile/barbaraleighauthor.bsky.social Website: https://www.barbaraleighauthor.com     About the Host:   Michael Hingson is a New York Times best-selling author, international lecturer, and Chief Vision Officer for accessiBe. Michael, blind since birth, survived the 9/11 attacks with the help of his guide dog Roselle. This story is the subject of his best-selling book, Thunder Dog.   Michael gives over 100 presentations around the world each year speaking to influential groups such as Exxon Mobile, AT&T, Federal Express, Scripps College, Rutgers University, Children's Hospital, and the American Red Cross just to name a few. He is Ambassador for the National Braille Literacy Campaign for the National Federation of the Blind and also serves as Ambassador for the American Humane Association's 2012 Hero Dog Awards.   https://michaelhingson.com https://www.facebook.com/michael.hingson.author.speaker/ https://twitter.com/mhingson https://www.youtube.com/user/mhingson https://www.linkedin.com/in/michaelhingson/   accessiBe Links https://accessibe.com/ https://www.youtube.com/c/accessiBe https://www.linkedin.com/company/accessibe/mycompany/ https://www.facebook.com/accessibe/       Thanks for listening!   Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page. Do you have some feedback or questions about this episode? Leave a comment in the section below!   Subscribe to the podcast   If you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can subscribe in your favorite podcast app. You can also support our podcast through our tip jar https://tips.pinecast.com/jar/unstoppable-mindset .   Leave us an Apple Podcasts review   Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts.       Transcription Notes:   Michael Hingson ** 00:00 Access Cast and accessiBe Initiative presents Unstoppable Mindset. The podcast where inclusion, diversity and the unexpected meet. Hi, I'm Michael Hingson, Chief Vision Officer for accessiBe and the author of the number one New York Times bestselling book, Thunder dog, the story of a blind man, his guide dog and the triumph of trust. Thanks for joining me on my podcast as we explore our own blinding fears of inclusion unacceptance and our resistance to change. We will discover the idea that no matter the situation, or the people we encounter, our own fears, and prejudices often are our strongest barriers to moving forward. The unstoppable mindset podcast is sponsored by accessiBe, that's a c c e s s i capital B e. Visit www.accessibe.com to learn how you can make your website accessible for persons with disabilities. And to help make the internet fully inclusive by the year 2025. Glad you dropped by we're happy to meet you and to have you here with us.   Michael Hingson ** 01:20 Well, hello, everyone, wherever you happen to be today, around the world or in space, whatever the case happens to be, we're all in space anyway, so I guess that counts for something. But I'm really glad that you are here, and we're really going to have, I think, an interesting conversation today, because we, we have a person who has written an interesting book, at least. I think it's an interesting book. The title of the book is, why do smart girls get into bad relationships, and how to and how not to do it again. I think that's an interesting title. Smart Girls, I gotta say, though, Barbara, who is our guest, Barbara Leigh, I don't know. I think they're more than smart girls that get into bad relationships or just do dumb things. I don't know. Why is it that most people do dumb things, but that's a different story, and probably not what we're really going to cover today. But anyway, I want to welcome you to unstoppable mindset, and we're glad you're   Barbara Leigh ** 02:19 here. Thank you. Thanks for having me. Appreciate   Michael Hingson ** 02:23 it. Yeah, well, it is probably true. Why do, why do so many people get into challenges? Ah, but we cope with what we have to right? Yes, we do. Well. Well, I'm glad you're here. Thanks for for being here and being on unstoppable mindset. Really looking forward to having a chance to really chat. Why don't we start? If we can by you telling us a little bit about kind of the early Barbara growing up and all that. Alright, well, I grew up. How's that for a great way to start.   Barbara Leigh ** 02:52 That's a great, great way to start. I grew up on a small dairy farm in Wisconsin. I had two brothers and a sister, mom and dad and, you know, cats and a dog and cows. I lived in a small community. Everybody knew each other. Nothing really exciting about my childhood. I was in 4h and I was in lots of activities in school. I did great in school, and I was wildly shy as a small child, but I managed to get comfortable enough with that by being a 4h officer and being in in leadership positions in the activities that I was in. I went to off to college in Ripon, and I been busy working on being me ever since,   Michael Hingson ** 03:56 well, so you, you, you don't sound like you're very shy today,   Barbara Leigh ** 04:06 like I said, I tried to get past that. I'm still wildly introverted, but I'm at least, you know, able to speak in public. That's a   Michael Hingson ** 04:15 start. Well, that's a good you know, I'm I've always been amazed, and I hear it so often that the top fear today is public speaking. And I've never really, I know it's me, but I've never understood why it is, because I've always been somewhat used to doing it, but I think that people approach public speaking oftentimes with kind of the wrong idea, because I find that if people fear it, what they're really saying is they're afraid of the audience and what the audience might do. But I find that audiences generally don't tend to really want to view a speaker as being bad. They want speaker. To succeed. So it's always been a puzzlement to be as to why people are afraid of public speaking.   Barbara Leigh ** 05:07 Yeah, that is true. I was a Speech Communication major in college, and had to take public speaking as a course, and we had a guy in there that was just shook. His whole body. Shook it when he started out, and he by the end of the course, he was the best speaker there. I think he just needed to practice doing it and find out it's not so bad.   Michael Hingson ** 05:34 Well, what did he do? What do you have any notion of what what really eliminated his fear?   Barbara Leigh ** 05:41 I think he just got better each time. I think it really was just just getting up in front of people and finding out, yeah, they aren't gonna do anything. They're trying to do the same thing as me. They're trying to learn public speaking, and they're fine.   Michael Hingson ** 05:56 That's cool. Well, I know when I was a program director at our campus radio station at UC Irvine, I wanted everyone to listen to their their own shows. So we we wanted them to record the shows which they wouldn't do. So the engineer and I arranged for that to get done, and we made people listen to their shows, take the cassettes home and listen to them. And as I think about it, I think that probably more often than not, some of these people were in radio because they didn't have to stand up in front of an audience, and they didn't think about being in front of an audience and speaking so much. And so they did what they did, but when they were compelled, if you will, to listen to themselves, they got better. And they got better because they then heard what everybody else is hearing, and they taught themselves that they could really do better than than they thought they were doing, and that they thought that they could do. And I think that really makes a lot of difference. And some of those people actually ended up going into broadcasting as a as a career,   Barbara Leigh ** 07:01 that's great. Yeah, it really is. It's just a matter of getting used to your own voice. I mean, some people just really got annoyed, I guess is the word at their own voice, and they were like, I don't sound like that. Well, you don't sound like yourself inside your head. Yeah,   Michael Hingson ** 07:27 yeah. I know that when I hear myself talk, I do know that I sound different than I think I sound. And so again, that's part of what I work on. When I listen to recorded speeches, and I listen to what I say and how I say it, because I know what audiences like when they hear a speaker, so it gives me something to work toward. And that's a good thing. Yeah. So it is kind of fun. So you went off to school, you were in high school and all that and and did what? What people do in high school, I assume,   Barbara Leigh ** 08:07 yep, lots of groups. I was in library club and let's see Spanish club and music, musical and choir and various things. Yeah, normal stuff, yeah,   Michael Hingson ** 08:23 yeah. I did some of that. I was in the science club, and there was a math club. Wasn't in too many clubs, but I was in those two and and had a lot of fun with that. So it's, it's a good thing. And then, of course, as many of us do, then you went on to college. Where did you go to college? Ripping College. I've never heard of that college,   Barbara Leigh ** 08:49 very small liberal arts college,   Michael Hingson ** 08:52 which is all the better I am. I'm a fan of smaller colleges. I read in the book David and Goliath, the guy who invented the tipping point, wrote this book, and he talks about the fact that if more people would go to small colleges, they would discover that they could actually be kind of a larger fish in a small pond, rather than being a fish that isn't necessarily as large a fish in a very large pond. So the value of people going to to places that are smaller adds a lot of value, and you do get a lot more attention. And that's why, one of the reasons I think I went to UC Irvine, we had 2200 excuse me, 2700 students when I went there. Now there are 32,000 freshmen. My gosh, I can't believe how large it is. No, it's University California, Irvine UCI, which they always say lovingly, really, truly means under construction indefinitely. They're always building new things on the college. So.   Barbara Leigh ** 10:01 Yeah, ripen is, is under 1000 students total. And   Michael Hingson ** 10:07 what did you major in? I knew all my professors. It   10:09 was great. And   Michael Hingson ** 10:10 that's, that's cool. And I did as well. I and I got to know some of them very well. Actually, a couple, one of them even came to my wedding when my wife and I got married. Some, seven or eight, well, eight years after I graduated, or, well, six years after I graduated, but he, we invited him, and he came to the wedding. So that was kind of cool. What did you major in   Barbara Leigh ** 10:33 speech communication with a religion minor? All right.   Michael Hingson ** 10:37 Wow, that's an interesting combination. Why? Why a religion minor with with that religion   Barbara Leigh ** 10:43 has always intrigued me. I guess it's I am interested in people, and religion has such a strong effect on people, and so I really just wanted to learn more about various religions and and how they work.   Michael Hingson ** 11:01 So what do you what do you think about religion and our world today, and how much of an effect it it has?   Barbara Leigh ** 11:11 It's probably very big question. Yes, yes, I have that's like, one of the ideas for one of my next books is to dig into that I'm I have several ideas of things I want to cover, and that's one of them. But, yeah, it just it floors me that there can be so much variation in people who seem to believe the same things.   Michael Hingson ** 11:44 Yeah, yeah. It is. It is fascinating. I I've said ever since escaping from the World Trade Center on September 11, that what happened, no matter what those terrorists say, was not a reflection on the whole world of Islam and the Muslim faith, those were thugs who decided that they wanted to try to make the world bend to their will, if you will, and and they they did a pretty good job for a little while, but it wasn't a religious war, because I think most Muslims are not that way. That's true, and we shouldn't demonize that religion as such, especially since we could always go back and talk about the crusades in, you know what, 1066, and so on. And if we want to talk about Christianity and what it did, yeah, the reality is, everybody tries to do things in the name of religion, and it just doesn't make sense at all. It doesn't. But people try to justify anyway, which is, which is truly unfortunate. Well, so what did you do after you got a degree?   Barbara Leigh ** 12:47 Oh, let's see. I went off to Well, I got married. There you go, after graduation, and moved to the town where my my husband was living, and we I started working at K Mart, and from there, I went to outlet mall. I was the retail store manager, and then I got my job at a nonprofit, and I've been at that nonprofit for 34 years, until I retired, just not too long ago.   Michael Hingson ** 13:24 Wow. What's the nonprofit? Or can you say   Barbara Leigh ** 13:28 it's the international foundation of employee benefit plans? Okay,   Michael Hingson ** 13:33 well, that sounds pretty useful. You were there a long time, huh? I was wow.   Barbara Leigh ** 13:39 I moved around to multiple departments, but I was able to keep growing later, so I stayed   Michael Hingson ** 13:46 so you you were there 34 years. Wow, that is a long time. What? What did you What did you learn about life being there for so long? Wow, I was out for a general question, yeah.   Barbara Leigh ** 14:06 Well, I learned, boy, so many things I have. The foundation is an Educational Association. So I learned the actual benefits. Part of it, I have a Certified Employee Benefit Specialist designation, but also I learned a lot about people and work environments and and getting along with people, and I learned a lot about technology when I started at the foundation the the World Wide Web was not public yet, and while I was there, I was going to graduate school at UW Milwaukee. I. For library and information science. And while I was doing that, I was taking a an online searching course. And my boss, well, I worked in the library, so my boss asked me if I would create a website for the foundation, because nobody else in the building really had even heard of the World Wide Web yet. Yeah. So I learned all about web development and programming and all of that, just because I happened to be the only one that   Michael Hingson ** 15:40 knew, and using tools like Netscape, remember Netscape? Oh, yes, absolutely,   Barbara Leigh ** 15:50 yeah, wow. So yeah, I learned a lot of that, and then from from the library, I went to it, and was in a web developer for many years, and then from it, I went to educational programs where I was working with our learning management system and the integration with with our association management system. So I was, I was doing integrations, basically and but the things that I learned in technology careers that have helped me thus far have been I was doing a lot of troubleshooting. So I would, you know, a lot of times, you know, if you're in technology, no garbage in, garbage out. So when I get to a problem, I say, you know, there's this, there's garbage coming out, or there's nothing coming out at all. And I work back word through the process to get to the source data. And learning that you finding the source data and making sure that the source data is correct is really important. So I learned about a lot about working my way through systems to find that and also making sure that the systems work. So that has helped me a lot in in my life, because when I got into the situation where I needed to write this book about I managed to work my way back to the source of of the problem. And so the the source of the problem was my beliefs about me, about relationships, about other people. And so it was really helpful for me to have that process already in place in my brain, that I could just work my way back to that and Okay, now I can start from better data.   Michael Hingson ** 18:13 Yeah, do you think that working a lot in technology and perhaps some of the other areas where you worked. Do you think that that taught you more about how to observe and look at things and better be able to analyze them and and remembering them? I just find that so often people don't observe things. And I think learning to observe is extremely important to do   Barbara Leigh ** 18:45 absolutely yes, yes, when that's that's like all of my career was observing and and like you said, analyzing, being able to put what I've observed into what I want to happen, or what I would I need to communicate with other people. I think a lot of my career was, was connecting the right people to the right either technology or the or the other people, or just get making those connections.   Michael Hingson ** 19:30 But you had to learn how to observe people and draw conclusions and get that information to make that happen.   Barbara Leigh ** 19:38 Oh yes. And, you know, it's a process, just in growing up and watching people in general. Like I said, you know, religion was, was my thing, because people fascinate me. So I I've always been a people watcher, not like, go sit at the mall and watch people, but, I mean, yeah. I just really try to understand where people are coming from. And I think once I was in a technology career, it was even more important, because a lot of times in those careers people don't expect the technology person to be able to do that, and for me, that was the most important part with understanding the people, understanding what they wanted, what they were actually saying was not exactly what they wanted, and to try to get it get to what they wanted, and then to work with the system to be able to get what they wanted to come out correctly.   Michael Hingson ** 20:53 How did you discover that? How did you discover that people weren't necessarily saying what they really wanted, or that somehow it wasn't being articulated on it. And I understand that's a really tricky sort of thing. I know in asking myself that I just kind of respond by saying, it's just something you gain from a lot of experience, but you have to think about it. But you know, what do you think   Barbara Leigh ** 21:21 exactly? It's trial and error. You keep having people ask you for one thing and then expecting something else, until you figure out that you know what that's really not what they want, and to get them to verbalize, okay, what is it you want coming out of this? Is it? It's tricky.   Michael Hingson ** 21:47 Yeah, yeah, it is and, and it is something where you got to be pretty careful about how you do it and, and to whom you you focus your attentions to make that happen. Or if you've got some people who are difficult to deal with, and again, I guess that that helps you stretch and grow and you learn how to even deal with those people a little bit better, so that they're comfortable in interacting with you.   Barbara Leigh ** 22:14 Yeah, absolutely. But a big part of my job is making people feel comfortable enough to talk to me and, you know, and a lot of times when I would get a project, I would go to the person that that's using, whatever it is, and ask them, okay, you know, where are you getting this data? What do you want it to look like? And, you know, and ask them deeper questions. And, and these are often the people who are, you know, low man on the totem pole, and don't ever get asked, but those are the people that I needed to get to to find out what you know, where things were coming from, to actually give them what was going to work for them.   Michael Hingson ** 23:10 And that's interesting. You're saying, like, the low person on the totem pole doesn't get asked, and they're the ones that would love to be asked to be able to offer their opinions, so that that opens up whole new opportunities when you convey that you're you're willing to listen, and of course, that also then deals with the whole issue of trust. Because if they tell you something and say, Well, I want this incompetence, and you have to keep it that way. Yes, absolutely, trust is, is such a fleeting thing today, even though it's all around us, everywhere we go And everywhere we look. I mean, we trust that the roofs on our houses aren't going to collapse while we're doing this interview, this well, this conversation, and we trust that the internet is going to continue to work. It might, we'll see. But, but we trust in so many ways, but yet, unfortunately, we also confront, or are confronted by situations that try to teach us not to trust and to be close to trust, which is too bad. Yeah, one of the things that, that, that I talk about, actually, in my latest book, live like a guide dog, is trust. I talk about the fact that, in general, the difference between a dog and a person is while dogs love unconditionally, and I think that's true, although they can be taught not to, obviously, but while dogs love unconditionally, they don't trust unconditionally. But the difference between a dog and a person is that dogs are much more open to trust because we have just learned, or we've drawn the conclusion that we can't trust people, and so we lose that skill of being open to trust and trust. Truly learning how to determine whether we can trust any individual or not, rather than just saying we're not going to trust   Barbara Leigh ** 25:07 Right, absolutely, yeah,   Michael Hingson ** 25:10 which is, you know, which is so unfortunate? Well, I'm sure you've, you've encountered that a lot.   Barbara Leigh ** 25:17 I have, indeed, and you know that's that was part of my process, was learning how to trust again. And that's a slow, slow, hard process.   Michael Hingson ** 25:31 What, what caused you to start to learn not to trust? What? What happened in your life?   Barbara Leigh ** 25:38 Okay? Well, I want to talk about it, but, well, I won't go into too deep a detail, but yeah, I I was in a relationship where, you know, I was with a very a person has low self esteem, and because of that, I would get told that things were my fault, or things were if I hadn't done this, or if anything That happened really was was somehow brought back to me and as a person with higher self esteem, I took that as my personal responsibility, rather than looking at it as no, that's really Your choice, not, not something that I could cause, and that just kept eroding away at my confidence, and it ended up with me having no self esteem whatsoever. Wow. And then we, you know, I hit a point where an event happened, and I, you know, my brain went, nope, I don't deserve that. And that's where the light switch flipped, and I was to, you know, then I started looking around and going, you know what? I didn't deserve that, either or that, and that was not about me. And so then I started to measure against that, and go, Okay, I can set up boundaries now, because this is behavior that I won't accept anymore. And I was able to start making boundaries, and I was able to start standing up for myself. And, you know, as as that process went on, I was able to, I guess, it was motivate myself just by connecting, reconnecting with that higher self esteem person that I had been earlier. And so I would, you know, it honestly took a very long time, because I was at nothing, and at that point, I made a conscious effort to be gentle with myself and to be patient with myself and to accept myself and so with those being kind to myself thoughts, that's how I was able to move forward. And like I said, moving forward started motivating me, and I was able to bring myself back up to a higher self confidence.   Michael Hingson ** 29:02 Did you get? Oh, go ahead. Oh,   Barbara Leigh ** 29:04 but yeah. The the trust being gone was a trust for not just the person I was in a relationship with, but for so many things around me because I didn't trust myself. I didn't trust what I was believing about myself.   Michael Hingson ** 29:28 Did you hate yourself?   Barbara Leigh ** 29:31 I would not say that. I would say I just didn't understand myself. I would like I said, when I got to the bottom, I was able to say, I don't deserve that, so I wouldn't say hated myself. Yeah,   Michael Hingson ** 29:48 that's why I asked the question, because that was my impression of what from what you were saying. It wasn't a hate or a dislike, it was a recognition of what should be and what. And then how to deal with it?   Barbara Leigh ** 30:02 Yep, I was, you know, because I got there and, you know, the light switch went on, and I was like, how did I get here? How did this even happen? You know, it just, I couldn't understand.   Michael Hingson ** 30:18 But as you, as you progressed and as you learned about yourself, and that, of course, was part of it, is that you were learning about yourself and bringing yourself back the person you had a relationship with you weren't able to to, I gather, make positive steps to get them to to be a lot better than they were.   Barbara Leigh ** 30:43 That was not my focus. My focus was no boundaries, so that they couldn't hurt me anymore,   Michael Hingson ** 30:52 right, right? It wasn't a matter of you're trying to heal them, but setting boundaries and it would have it would have been nice if they had recognized what was going on. But that was the difference, is that you recognized and they did not right.   Barbara Leigh ** 31:06 And honestly, once I got to a place where I was back to being who I felt like me, he was able to look at that and take some motivation from that, and he actually went and got help through therapy as well. So it actually turned out way better than than expected, but   Michael Hingson ** 31:41 yeah, so are you guys still married? Yes, we are. Well, there you go. Okay, and that was what I was curious about. So he he did. It wasn't you can't, you can't fix everything because people have to fix themselves. But he was able to recognize that which was, which is so cool,   Barbara Leigh ** 32:02 yeah, honestly, I moved out twice. So, I mean, like I said, I set boundaries, yeah, but we made it work. I mean, like, like I said, when I first made the change I did. I was not strong enough to move to be on my own. I just wasn't. And so, you know, I just tried to be as patient with myself as possible, and and I just kept, kept those boundaries and okay, you can't talk to me like that. That's just not going to work. And as I moved forward, he kind of came along with me   Michael Hingson ** 32:47 well, and it sounds like you're both the better for it today.   Barbara Leigh ** 32:54 Oh, absolutely, yes, we've come a long way. I wouldn't say we're perfect for sure, but   Michael Hingson ** 33:01 it's a it's a process. Yes, it is. So what does he do for work or for a living?   Barbara Leigh ** 33:08 He is a sales person for a home improvement company.   Michael Hingson ** 33:11 Ah, ah, Home Improvement. Tim, the tool man, Taylor, but that's another story. Oh, gosh. Well, that's pretty cool. And does he do well at selling?   Barbara Leigh ** 33:25 Yes, he does that. He had his own business for for many years, and so it just comes pretty naturally to him.   Michael Hingson ** 33:34 Well, at the same time, if you're going to be good at sales, you have to learn to observe and and not take things too personally sometimes as well. I learned a lot about sales when I was confronted by needing to go into sales or finding another job, and then I took a Dale Carnegie sales course, and one of my favorite observations about sales is that the best salespeople are really counselors. They're teachers. They guide you in and help you make the right decision, rather than just trying to force something on you, which doesn't mean that they're not trying to make $1 and sell products, but you can also find that your product might not be what somebody wants, and if you push them into buying it, that's going to cost to cost you in the end anyway,   Barbara Leigh ** 34:24 right? And that's why he makes a good salesman, because he was he, he did the work for for 15 years, and at at his own company, and then he went, moved to sales, and just because his body was wearing out, and for because he knows how the product works, how it goes on the house or whatever, he can explain that to the customer, and that makes it so much easier for them to understand, you know, why they need what they need, and how it works.   Michael Hingson ** 34:59 Yeah. Yeah, and I have found that the better sales people really do understand how the product works, and they take the time to keep up with things, because that's going to make them better at what they do. Yes. So now you have children. How many children?   Barbara Leigh ** 35:16 Two, girl and a boy, and how old are they? 29 and 25   Michael Hingson ** 35:23 oh, they're just kids.   35:24 They're just kids   Michael Hingson ** 35:28 and and I know if they've gone into sales just checking no okay,   Barbara Leigh ** 35:36 and have no interest in doing that, what do they do? My daughter works in customer service, and my son is Air National Guard   Michael Hingson ** 35:47 member. Oh, okay, so it's hopefully it sounds like both of them have some really decent self esteem. Yes, they they learned that along the way from the two of you, which is good, which is a positive thing, which is, which is pretty cool, yeah. So you have retired from being with a nonprofit. You said you were there for 34 years, and what caused you to retire   Barbara Leigh ** 36:17 writing this book, I was, I'm looking at writing more and, you know, doing marketing and doing all the things book has been a lot to do and work full time, yeah, so I decided to give, give it my all.   Michael Hingson ** 36:35 Did you self publish or does the publisher publish it? Okay, yeah, which makes even more of a marketing responsibility for you. Although I think publishers are pushing more for most authors to do more to market their own books, rather than the publishers helping as much as perhaps they could. But nevertheless, well, tell us about the book. Then tell us, if you would tell us about that.   Barbara Leigh ** 37:01 Oh, it's why smart girls get into bad relationships, and how not to do it again. I started out with, well, basically the book is for people who want better relationships, not just women, but I. I started out with a smart girl title, because that is something I identify with. I think of it as an identity, because a lot of books on relationships are books written from the perspective of therapists or the perspective of people who have been abused or some kind of trauma or have addictions or something like that, and that's not, that's not who I am. And so I was trying to give a voice to, you know, average people have these problems too. So the smart girl identity is more about, really, like in high school, people would you know, who didn't know me? Well, what time I yearbook? You're so smart. Or people at work, thank you for fixing that. You're so smart, right? And I believed that. And what I believed was that reasonable humans make reasonable choices, and that's not always true, and so when I wrote the book here, or actually when I when I hit the bottom and I started looking back, I was like, I don't know how I got here. So how did I get here? I went through the process. I figured out that my beliefs weren't quite right, and they sounded good, but when I actually put them to action. They really didn't work. So the book is my process of of getting from bottom of the barrel self esteem back up to high self esteem, and looking at those beliefs and rewriting them.   Michael Hingson ** 39:23 So, um, how so like some of your beliefs that that didn't work. For example,   Barbara Leigh ** 39:28 I will read you a few of them if you don't mind. Okay, so, so you get the idea of where, where this goes. So Belief number there's nine of them. Belief number one, I can trust myself became, I can trust myself when I am being honest with myself, because I was lying to myself quite a bit of the time. It turns out, number two, I am a good helpful person became, I am a good helpful person, but that is not where I find my. Value, and that kind of blew me out of the water when I figured that one out. Number three, I'm smart, but I can't appear smarter than my partner. And that's where the focus on women comes in. It's kind of looks at the social oppression of women and how that affects your beliefs. You know, if you believe that stuff so, number three, became, I am smart and I don't have to hide it. Number four, I must guard my relationship, not only from outside, but from inside to became, I must guard my own boundaries to maintain my mental health and stay true to me. Number five, it is important to keep things steady and stable became keeping things steady and stable doesn't allow me to grow. Fear blocks my growth. Embracing the uncomfortable for a time helps me become better. That one was a hard one to learn how bad number six, self care is indulgent and not a priority. Became, self care is a high priority if I don't care take care of me, I can't be good at caring for anyone else. Numbers seven, I have emotional muscle, and I can muscle through anything became I have emotional muscle and I can use it to pull out of negative thoughts. I don't need to deny my emotions or wallow in them. Just recognize them, feel them, and continue to move all the way through them, and this one kind of hits home for my daughter. My daughter was diagnosed with juvenile rheumatoid arthritis at the age of 20 months, and she used her emotional muscle to muscle through her pain, because she didn't want to see the reaction of people feeling sorry for her, and so she had a lot of of using that emotional muscle to just not show people her pain and and that has been something that we've had to work on for a long time.   Michael Hingson ** 42:33 What did she discover? What did she finally do?   Barbara Leigh ** 42:37 Well, it's been a process, but she's finally actually showing her pain. She because, like she's had a cyst that burst in it. It wrapped around some things, and she couldn't tell the doctor in charge that that she was having that much pain. She she didn't make it a 10 on the pain scale. So the doctor didn't think that she was that, that these complications had happened, because most people couldn't even walk with this pain, but she could, because she's super high pain tolerance. Yeah, and, you know, she learned that she doesn't need to hide her pain, which was, which was pretty life shaking for her, and she's learned that, you know, she can actually tell her doctors, yes, I'm, I'm actually having some pain, and I I really need to have you work on this or or give me medication for this, or whatever. But, yeah, she's she's really come a long way as far as being honest with herself and with other people. Yeah, let's see. Number eight, I can rely on my smartness to figure it out became I can rely on my smartness and problem solving ability. But life isn't always logical. Sometimes I'm starting starting from a faulty belief I don't have to be perfect. It's okay to ask for help when I don't understand and get stuck. And that one it, it seems very obvious, but that one was really ingrained and kept coming up in different ways. Number nine, partial is enough, I can and should fill in. The rest became I am a whole person with my own thoughts, emotions, talents, hopes, dreams and goals. So if I want to be in a relationship, my significant other should see me as a whole person and should be a whole person themselves.   Michael Hingson ** 45:10 Wow, some pretty deep concepts, needless to say, Yeah, but by the same but by the same token, you were willing to step back and observe and think about yourself, so you were able to to create these conclusions and make these changes, which is what it's really all about?   Barbara Leigh ** 45:36 Yeah, I think that's what's different about my book, is that it's not written by a therapist or somebody who's at the other side. It's somebody who's actually in it, um, digging through it and and feeling it and it makes the, you know, it. I pulled apart the process and was, you know, you have to hit all of the things that the you know, the mental, emotional, physical, spiritual, social, all, all of the things to hold those beliefs out of all of the different places in your life where they stuck.   Michael Hingson ** 46:23 You think that people really have to, how do I say this? Go to the bottom or hit rock bottom before they can really start to learn?   Barbara Leigh ** 46:33 I hope not.   Michael Hingson ** 46:38 You did and I but I hear it a lot you really don't know until you hit rock bottom. And I'm not sure I totally buy that. It really depends on what you're able to learn and what you're able what conclusions you're able to draw. But a lot of times hitting rock bottom, if you will, maybe emotionally at least, brings people to where they need to be. But I am with you. I hope that it isn't always that way, and it doesn't need to always be that way,   Barbara Leigh ** 47:06 right? I think there's, there's different rock bottoms, you know? It's I got to the point where I needed to learn, and I learned, and that may not be what you and I would view as rock bottom to someone else, you know, but it's, you know, I finally, I finally flip the switch. And that's, you know, somebody else may have a switch at a different level than   Michael Hingson ** 47:40 or they may not see that there's a switch to flip which is, which is all about choice, yep. So what got you started down the road of writing the book?   Barbara Leigh ** 47:54 To be honest, I never thought I would write a book that was never, you know, a big goal in life for me, and I think it's totally a God thing, because I was, you know, my my daughter's been telling me, you need to write a book. You need to write a book for, you know, years. And I was like, yeah, yeah, sure, no product. And then all of a sudden it was time to write the book. And I was like, I don't know why it's time to write the book, but it's time to write the book. And honestly, it it flowed. I mean, I had all these great ideas for a book, and they went poof out the window when I wanted to start writing. I I just kind of sketched out an outline that was terrible, and showed it to a few people, and they're like, sure, you go. And I threw it away and just started writing. And once I started writing, it, it flowed. It actually just came out. And once I was in it a little, you know, a few chapters in, then I was able to organize it and figure out what I wanted to say and make an outline. But I couldn't do any of that until I just started writing. So I don't know, it was odd. And then I gave it to my son. I gave, like, the first two, two chapters, probably, to my son, and he read it, and he pushed it back over the table at me, and said big words. And I was like, okay, so I took it and I took out all the big words, and I made it more conversational. And now everybody who who has read it and and talk to me is like, you know, it just feels like a conversation with a good friend over a cup of   Michael Hingson ** 49:57 coffee. There you go for   Barbara Leigh ** 49:59 a glass of. Wine. So that's where it   Michael Hingson ** 50:03 got, yeah, it's, it's about not preaching, but presenting and teaching in a in a non confrontive way, which is what it's really about, which is what sales is about, Yeah, but that was very observant on his part to say that, yeah,   Barbara Leigh ** 50:24 you made it so much better.   Michael Hingson ** 50:28 When I wrote thunder dog, my first book I was I wrote it with someone. We collaborated. I had worked on it for a long time, or at least worked on ideas. And then Susie Flory called one day and she wanted, she was writing her own book, and she said, Tell me your story. And after I did, she said, You should write your own book, and I'll help you do it. And she did, one of the things that we had was that the book is about being in the World Trade Center, but it's also a lot about my life. And when we got it to the editor, because her agent, who became my agent, Chip McGregor, was able to sell it to Thomas Nelson publishing, which is now part of HarperCollins. But the editor said, My problem with this book is the transitions. And kind of said, well, what do you mean? He said, Well, you talk at the beginning of each chapter about an event on September 11, and then you you go back in your life, but you don't transition between the two. And then when you come back, you don't transition. And I get lost. And when he described that, it just immediately clicked what he was saying. And I actually then spent a weekend putting transitions in every chapter at the right places. And when he read that, he said, this is perfect. This is exactly what I was talking about. And when one of the major reviewers of the book, Kirkus, which reviews books for publishers and libraries and so on, when they reviewed it, they said one of the most powerful parts about it were the transitions. And so I appreciate what your son said, because sometimes the unexpected thing that someone says is what sends you down a road to make it a much better thought process and a much better book or a much better whatever than it would have been otherwise.   Barbara Leigh ** 52:22 Yeah, absolutely. I had a friend from college read it from an author perspective. So she's, she's written five books, and she gave me just, you know, really, she wrote fiction books so they weren't the same, but she gave me just really good authoring advice. As far as you know, you were used this word too many times, you know, things like that. And that was really, really helpful too to just, oh, okay, I get it. That would make it much more smooth. And you know, that was really helpful for me too, and it's just just to get feedback in any capacity is so helpful, I think,   Michael Hingson ** 53:12 well, and all of those comments that people give you help teach you how to write better. Yeah, absolutely. How has writing the book changed your perspective?   Barbara Leigh ** 53:24 Wow. Well, first thing, I had no idea about writing books or publishing or marketing or any of that, so that's been a whole big learning curve. But as far as you know, even even writing through the book helped teach me some things about the process as well. Just as far as relationships go, and talking through it with I had about a dozen people reading it at chapter by chapter as I got them done and and having getting that feedback from them, as far as you know, how it how it affected them, and it was really just so, I guess, helpful for me to learn what other people were were thinking when they're reading it. Because, you know, some of the things had never occurred to me, some of the things were for from friends who had been through some kind of childhood trauma. And I was kind of looking at, okay, I get what you're saying, and I think this that what you're telling me is you. This part is coming from your childhood trauma, but this other part is definitely something that I could add to my book, and I didn't want to make my book about trauma, because it really in my mind, was for the person that was just an average person, living an average life, having average relationship. However, my friends who have had childhood trauma have actually been the most affected by my book, which I find fascinating.   Michael Hingson ** 55:42 That's that's interesting, but it does make sense, because clearly you're trying to help people be more open about themselves, to themselves. And the people that that do that are the people that have been in situations where maybe they haven't, and they maybe intellectually realize that they need to grow and change, but they hadn't totally emotionally adopted that stance, and so you help them with that, which is cool.   Barbara Leigh ** 56:11 Yep, that's something I was expecting for sure.   Michael Hingson ** 56:15 No, understand. Now you have a blog also right, called helpfulness. Why is why is it called helpfulness? And what is it about?   Barbara Leigh ** 56:24 It is called helpful mess because when I was writing this book, I was writing about helpfulness and how that kind of steered me in the wrong direction, because that's where I was finding my value, and I had a typo that made it helpful. Mess, mess. Yeah, I said related to that mess. Yeah, it's like, that messy part. That's me. I So related to that that I ground onto that word. I was like, Okay, this word is mine,   Michael Hingson ** 56:56 well, and it really goes right along with the book and everything we've talked about today. Needless to say, Have you thought about doing things like starting a coaching program? Or do you do any of that?   Barbara Leigh ** 57:12 I do not. My daughter is, she is a life coach, and she has started a holistic nutrition program. So she's kind of doing that, that thing and, and I've never really been interested in doing that kind of thing. So I like you go. I will help you.   Michael Hingson ** 57:33 Okay, well, that's fair. I think we, we all do what we we feel we're best at, and it may come to the time where you'll suddenly discover that you're really better at it than you think, and that you could, you could coach people, or maybe not, but that's really something to look at.   Barbara Leigh ** 57:55 Yeah, I do want to focus on my writing for a while, but you know, when she's done with her program, maybe we'll get something   Michael Hingson ** 58:01 together. Well, there you go, and she lives close to you. Yeah,   Barbara Leigh ** 58:08 she's a half hour early, all right, so   Michael Hingson ** 58:10 Wisconsin home to everywhere, which is pretty cool. Well, so what would you advise? What kind of advice would you give to someone who's going through a lot of the things that you've gone through and so on? What would be the first thing that you would say to them to hopefully get them started down a different path of of life, rather than thinking so little of themselves and not really wanting to move forward,   Barbara Leigh ** 58:39 I would tell them they have options. You can leave your your value is not in how helpful you are, and be gentle and be kind to yourself and accept that you may not be coming from a belief that is true. And look, you know, try to see when you feel something that right, kind of off. Kind of look at your beliefs and you know, where is this coming from? Because a lot of times you can find it if you look hard enough, yeah,   Michael Hingson ** 59:31 it's about teaching people to truly develop the skill of self analysis, if you will. Yeah, which is something that we, we all ought to do more of we, we tend not to really look at ourselves. And it goes back to the same thing as the whole concept of the fear of public speaking, if we, if we step out of ourselves and look at what happened, we beat up on ourselves rather than recognize. Amazing. This is a teaching moment, and we can learn from it, rather than allowing it to just be something that beats us   Barbara Leigh ** 1:00:07 up. Yes, absolutely,   Michael Hingson ** 1:00:10 which makes a lot of sense. Well, I want to thank you for doing this. We've been we've been at this about an hour. Can you believe it? But I really enjoyed having you talk about it. Do you have any kind of last minute thoughts that you want to convey to people?   Barbara Leigh ** 1:00:30 Well, let's see. I guess if you think reasonable humans make reasonable choices, maybe rethink that. If you want to find my book, you can find it at my website. Let's see   Michael Hingson ** 1:00:48 and what's your website?   Barbara Leigh ** 1:00:51 Barbara Lee, author.com and Lee is l, e, i, G, H,   Michael Hingson ** 1:00:56 so it's Barbara Lee, author.com, yeah, cool. Well, I hope people will find it, and we'll, we'll read it. Is it's available? Is it a hard copy or ebook, or both, or both? Okay,   Barbara Leigh ** 1:01:16 and available on Amazon, Barnes and Noble Ingram, Apple, Google, not all the places   Michael Hingson ** 1:01:24 they're they're an audible version or an audio version,   Barbara Leigh ** 1:01:27 not yet something to work on asking, yeah, absolutely. I know I have two people that have been asking, and I well, I have to start making money before I can spend money on that.   Michael Hingson ** 1:01:43 Yeah, I hear you well, unless you read it yourself, which cuts the cost way down.   Barbara Leigh ** 1:01:49 Yeah, try that. I have no idea how to do that either, so that, you know, has added to my my pile of things I need to learn.   Michael Hingson ** 1:01:56 There you go. It's an adventure.   Barbara Leigh ** 1:01:57 Yes, absolutely, it's on the list. Well,   Michael Hingson ** 1:02:00 Barbara, thank you for being here. I really appreciate it, and I want to thank all of you for listening. I hope that this has been not only enjoyable, but educational and worth your time. Love to hear your thoughts. Love to get your your thoughts about this. So any of you who would we'd love to hear from you, please email me at Michael H, i@accessibe.com that's m, I, C, H, A, E, L, H, I at accessibe, A, C, C, E, S, S, i, b, e.com, wherever you're listening, please give us a five star review. We really appreciate those reviews, and especially we love five star reviews. We want positive reviews, but you give us your honest thoughts. We love that. We appreciate it, and we value your comments very highly. If you know anyone who you think ought to be a guest on unstoppable mindset, please let us know. And if, by the way, you aren't sure how to review or whatever, or you want to find another place to hear more podcasts in addition to wherever you're listening to it, today, you can go to Michael hingson.com/podcast that's m, I C, H, A, E, L, H, I N, G, s, o n.com/podcast, and all of our episodes are there, but we really value your time. We value that you like what we're doing. We'll always love to hear from people, so please let us know and keep the emails coming and again. Barbara, I just want to thank you. We really appreciate your time and are so glad that you came and spent this time with us.   Barbara Leigh ** 1:03:32 Thank you, Michael, it's been great. I appreciate   Michael Hingson ** 1:03:40 You have been listening to the Unstoppable Mindset podcast. Thanks for dropping by. I hope that you'll join us again next week, and in future weeks for upcoming episodes. To subscribe to our podcast and to learn about upcoming episodes, please visit www dot Michael hingson.com slash podcast. Michael Hingson is spelled m i c h a e l h i n g s o n. While you're on the site., please use the form there to recommend people who we ought to interview in upcoming editions of the show. And also, we ask you and urge you to invite your friends to join us in the future. If you know of any one or any organization needing a speaker for an event, please email me at speaker at Michael hingson.com. I appreciate it very much. To learn more about the concept of blinded by fear, please visit www dot Michael hingson.com forward slash blinded by fear and while you're there, feel free to pick up a copy of my free eBook entitled blinded by fear. The unstoppable mindset podcast is provided by access cast an initiative of accessiBe and is sponsored by accessiBe. Please visit www.accessibe.com . AccessiBe is spelled a c c e s s i b e. There you can learn all about how you can make your website inclusive for all persons with disabilities and how you can help make the internet fully inclusive by 2025. Thanks again for Listening. Please come back and visit us again next week.

According to research from G2, 63% of buyers like to be introduced to new products or solutions. So how can you effectively equip reps to sell your new offerings so they can turn that interest into real business impact? Shawnna Sumaoang: Hi, and welcome to the Win-Win podcast. I’m your host, Shawnna Sumaoang. Join us as we dive into changing trends in the workplace and how to navigate them successfully. Here to discuss this topic is Danica Bangert, the senior director of revenue enablement at ProducePay. Thank you for joining us, Danica. I’d love for you to tell us about yourself, your background, and your role. Danica Bangert: Thanks Shawnna for having me. It’s great to be here to talk through this subject. I think it’s very relevant in today’s world and especially in this world of AI and new things that are always coming for a lot of our go-to market reps. But like you mentioned, I’m the senior director of revenue Enablement at Produce Pay. I spent the last decade. In, you know, high growth SaaS companies like Zendesk, like Gong, and now kind of in the FinTech world, in the produce industry, where I get to kind of bring a, I would say, more modern enablement strategy to a very traditional industry, which is unique. And I’m really passionate about enablement in general, having come from the individual contributor side, having done sales and now moved to the enablement world. So love scaling, you know, sales teams and sales enablement teams with, for me, a lot of it’s around frameworks. A lot of it’s around consistency, messaging, and you know, programs like you said, that drive real behavioral change and not just kind of check boxes for enablement. SS: We’re excited to have you here, Danica and you actually recently were featured in an article that offered a glimpse into a day in the life of an enablement leader. Can you tell us what this looks like for you at ProducePay, and what are some of the key initiatives you’re focused on driving as an enablement leader? DB: Yeah, well, no two days are the same, especially a startup. So I’m sure many of our listeners can agree to that point, but especially navigating rapid growth and change is something that I deal with. So some days I’m deep in strategic planning and prioritization, figuring out how to scale things like the onboarding program, if we’re in a hiring phase. Or in my case a lot more is on field execution. So how do I balance the ever boarding for the different roles and different teams in the field? And then other days I’m building hands-on, right with the team, whether it’s tightening our messages on current products, building, you know, LMS courses and certifications for, you know, programs that require maybe a little less behavioral change. Launching, you know, competitive plays or just in general refining manager coaching motions. So I think it’s a mix of thinking big to collaborate with my cross-functional partners, but also for me rolling up my sleeves and helping the team. I. SS: And one of your key initiatives I know, is enabling reps to effectively sell the new predictable commerce program. What are some challenges that reps might face when learning to sell a new solution and how have you been helping your team overcome them? DB: Yeah. Like you mentioned, one of our biggest initiatives is driving adoption for our predictable commerce program. In our case, it’s a offering that gives a bundling almost of our services. It is a definite. I would say new product, but it’s really a shift in how we have gone to market in the past. And of course in that case, enablement has been critical in translating that into something that the field can actually execute on. So, you know, trite as it sounds, the analogy of building a plane while we’re flying it is. Is certainly something that we have to balance here at ProducePay. So we’re figuring out what the motion is to sell, to market this offering, this product, but at the same time, to try to go to those, go to market teams and give them what they need to get in front of customers during the right cycle, during the right part of the customer journey. And so for me and my team, we focused on. A lot of the like packaging of what is that narrative? And the challenge there is designing it to be really prescriptive and make sure that there’s action against, like how can we actually put these pieces into place and embedding it into the different motions that we have in our enablement cadence today. Things like onboarding or on our ongoing coaching and things like that. So it’s so for me it’s about consistency. It’s about clarity of the message for things like new product offerings and giving people the confidence they need to go and speak to their customers or their new business prospects about that potential value. SS: I love that. Consistency, clarity, and confidence. I think those are fantastic things to drive for your sales team. From your perspective, what unique value does an enablement platform provide though when it comes to equipping reps to effectively sell a new solution? DB: Yeah, I mean, for us, it’s about change management, right? Because change management is a big one, and I think when you’re asking sellers to pivot the way that they’ve always sold something, or you have to communicate and over communicate, oftentimes the why, giving them the space to either practice. Or create quick wins or come back to being intentional and being aligned. We really need to be able to have the tools in order to do that. Of course, you know, Highspot helps us along our journey with this in order to enable against any sort of initiative. So for us it’s been a game changer. Right? And it’s a critical, I think, central source of truth, but more importantly, it gives the reps. What they need in their flow of work. I’m very big on like operating in the operating rhythms of the go-to market teams and the tool sets that they’re in. So whether it’s. Pitch decks, talk tracks, objection handling. It should all be at their fingertips. And so, you know, we’ve also leaned into those components. We’ve leaned in heavily to Digital Rooms specifically because of our use of those with our customer. So in customer facing, we can use those Digital Rooms to guide reps kind of through that structured buyer journey and kind of ensure consistency across those touch points. SS: I’d love to actually double click into that because as you mentioned, I know you’re leveraging digital rooms to help reps land the new solution. What are some of your best practices for leveraging Digital Rooms and how are you planning to use them to drive success of your new solution launch? DB: Yeah. One area that, like I said, we’ve really leaned into Digital Rooms. Like I said, it’s not just about the content sharing, it’s about creating this guided. Buyer experience that really mirrors how we want the reps to have conversations. With our customers, especially for us post initial sales, right? A lot of times we see our customer success team who is going in there. There’s so much for us in terms of our product and our offering that they have to be able to anticipate and really guide the customer through when they’ve already signed up with us and become a member and start to utilize our products and services. So we really wanna make sure that they feel equipped to have the conversation, the CSMs, and that the customers don’t have any surprises, right? So that anticipation and the use of guiding them through that journey in digital rooms is really important. So for us, each room is really tailored to the stage of the deal. And for us, post-sales, that curated content is really important and which is why it’s a huge piece of the multi-threaded sales, post-sales journey and, and use utilizing that live on the call with our customers. So from the sales leadership perspective, I think it also gives us visibility. When we think about using the digital rooms, and we can see when a buyer ultimately engages, when a customer engages with it, what they’ve clicked in that room, what interests have been spiked and what drops off. Ultimately, that helps us kind of coach the reps that are using those, our CSMs that are using those in real time and kind of adjust the strategy and what we’re seeing in terms of, you know, buyer disengagement. So, you know, we’ve used the Digital Rooms, especially with our new product offering and ultimately with our current offerings, some of our products that have been around for a long time that are really consistent and that we know we need that customer success support for. So that making sure everyone is kind of aligned in the interactions. SS: Amazing. You touched on visibility and when I think about that, I immediately think about kind of the underlying data behind that. How are you leveraging data to continuously optimize and improve your enablement programs? DB: Yeah, I mean, data’s so important. And of course we’ve seen real results in just utilizing those kinds of capabilities. Shorter time to first deal, or in our case, like higher attach rates for key products. Are things that I would wanna look at, um, and that we’ve seen impact for, from a lot of our enablement programs, but especially this, when we think about post-sales on new products or post-sales on existing products, I would say stronger deal progression is something I wanna look at and utilize the tools sets for the field. But you know, we also track field readiness scores. And you know, since rolling out things like our multi-product offerings and this type of program using, you know, Highspot and coaching cadences, we’ve seen a pretty significant lift in rep confidence and kind of tying that into pipeline conversion. So a lot of things that we’re looking at there. SS: Amazing. And since implementing Highspot, what business results have you achieved and do you have any wins you can share? DB: Yeah. I mean, I would say, again, just looking at the engagement piece, you don’t have to go crazy, right? And especially with tools in general, but Highspot especially, there’s so much you can do in the tool itself that I think it’s important to think about, like the basics. And if you wanna start off with just attributing your enablement success to engagement. That’s absolutely okay. Right. You don’t have to go as far as, okay, let’s tie in directly to the deal conversions or to the qualified pipeline, or to the close rates, or to the a RIO or whatever it is that you’re measuring, right? It’s okay to go straight to, you know, engagement. It’s okay to go straight to rep confidence, like some of those are easy, big wins. And for me, with a smaller team in terms of enablement and also a smaller go-to-market team. You know, that’s something that still gets me buy-in and alignment with my team. So with at least these tools getting, you know, an 18% lift in rep engagement, even just looking at some of the numbers today, like those are good for me. SS: I mean, to your point, it’s about the, the people and, and you’ve mentioned this, you mentioned this in the article, that enablement isn’t just about tools or processes. It really does come down to the people at the end of the day. And how do you keep your people and their needs at the center of your enablement strategy? DB: I think keeping people at the center of enablement strategy is easily done by just remembering that we are dealing with people, right? Sometimes we forget in this world of Zoom and post COVID, like we’re always on, you know, our laptops we’re always on, in general, in emails or in slacks, or in messages, et cetera. Zoom, especially, I think it’s easy to forget that there is a person on the other side of the screen. So much so in even podcasts, right? So we’re always looking at that, I think from a numbers perspective, but coming back to building relationships, right? We get into the roles we’re in, or the companies that we work for because of the relationships we have and the communities that we built behind. So I think it just comes back to remembering that there’s humans involved and what do people care about most is building those connections. So not just, you know, they’re not just numbers, they’re not just APIs or metrics that there’s people behind it. SS: Yeah. Absolutely. Absolutely. Danica, last question for you. If you could give one piece of advice to enablement leaders preparing to roll out a new solution or a new product offering, what would it be? DB: Hmm. This is a good one. I think for me, it goes back to what I just mentioned in terms of even metrics and maturity level. It’s okay to be a team of one. It’s okay to start small, don’t chase perfection. I would say chase adoption. Right. Your content, your programs, your tools, they only matter if people actually use them, that they’re engaged with them. So keep things simple, keep things repeatable and tied to the major business outcomes of, you know, your industry, your business, and just never forget that the best enablement is built with the field, not for them. SS: I couldn’t agree more. Danica, thank you so much for joining us today. You landed some fantastic advice for our audience. DB: Awesome. Well, thanks for having me. It was great. SS: To our audience, thank you for listening to this episode of the Win-Win podcast. Be sure to tune in next time for more insights on how you can maximize enablement success with Highspot.

In this episode, Michael Burcham, Chief of Strategy, Research, and Talent Development, joins Anderson Williams, Principal of Talent Development, along with Ben Gilbert, Associate of Talent Development, and Jackson Sprayberry, Director of Talent Development, to share how Shore University has grown into a platform that supports learning at every level, including executives, managers, and frontline team members. They talk about the systems behind ShoreU, like the LMS (learning management system), scenario-based training, and pathway programs, and how these tools help leaders apply what they learn in real situations.Key Takeaways:Pattern recognition across portfolio companies makes it possible to build leadership programs that scale across industries and business models A mix of live sessions, self-paced tools, and media-driven content makes learning accessible to those with different learning styles and work flowsThe talent pipeline is strengthened by identifying high-potential individuals early and preparing them to take on key roles as companies growAs the platform evolves, the focus is on building both standardized pathways and customized experiences to meet companies where they areChapters:00:00 Introduction05:19 Building the System14:13 Development Programs18:34 Content that Connects21:20 What's Next?Listen to our podcasts at:https://www.shorecp.university/podcastsYou'll also find other Bigger. Stronger. Faster. episodes, alongside our Microcap Moments and Everyday Heroes series—highlighting the people and stories that make the microcap space unique.Other ways to connect:Blog: https://www.shorecp.university/blogShore Capital University: https://www.shorecp.university/Shore Capital Partners: https://www.shorecp.com/LinkedIn: https://www.linkedin.com/company/shore-universityThis podcast is the property of Shore Capital Partners LLC. None of the content herein is investment advice, an offer of investment advisory services, or a recommendation or offer relating to any security. See the “Terms of Use” page on the Shore Capital website for other important information.

According to The Times, employees now face an average of nine organizational changes per year, up from two before 2020, leading to increased change fatigue. So, how can you lead a change management strategy to help reps effectively navigate these changes?Shawnna Sumaoang: Hi, and welcome to the Win-Win podcast. I’m your host, Shawnna Sumaoang. Join us as we dive into changing trends in the workplace and how to navigate them successfully. Here to discuss this topic is Sobia Younus, the senior manager of sales learning and enablement at ApplyBoard. Thank you for joining us, Sobia. I’d love for you to tell us about yourself, your background, and your role. Sobia Younus: Sure. I really appreciate this opportunity. So I’m leading the sales learning and enablement team at ApplyBoard, a leading ed-tech platform that’s reshaping how international students access global education. So I lead a global sales enablement framework that focuses on performance process and people and my role. Spans everything from onboarding and ever boarding to performance improvement initiatives that firsthand impact the revenue. But to rewind a bit, my journey has never been linear, and I believe that’s been my strength. So while I’ve always been rooted in international education, my niche has always been B2B and B2C sales, and that helped me build a strong understanding of client behavior, market trends, and grow through meaningful engagements. I have been with ApplyBoard for almost six years. I initially joined the CX team, which gave me insight into the student journey and operations side of how applications are being processed. From there, I transitioned into the sales role where I gained the firsthand experience of navigating the field. Finally in 2021, I moved into sales enablement, and that’s where everything came together. It blended my passion for education, my CX foundation, and my love for sales performance into one purpose driven role. I think today I focus more on building scalable strategic enablement programs that build and drive revenue, empower people, and connect the dots between learning, growth and results. Personally, to me, and I really wanna share that, I believe that for me, enablement is where storytelling meets the strategy. That’s what make it so exciting, and what excites me the most about my work today is the blend of strategy and human behavior. Most importantly, understanding how people learn, they stay motivated, and how the right tool and messaging can turn a sales team into a high performing empowered force. That’s why I’m so excited to be here today because platforms like Highspot make a real difference. SS: Amazing. Well, we’re excited to have you here, and given your extensive experience in education management, I’d love to learn from you what are some of the unique challenges that reps in the industry face, and how can enablement help them navigate these challenges? SY: So that’s a very important subject. So one of the most unique aspects of international education industry is how deeply it influenced by external elements like immigration reforms, global mobility trends, and even geopolitical shifts. So unlike other industries where salespeople can rely on relatively stable products or markets, education is often at the mercy of forces beyond control. And as a result, salespeople in this space aren’t just selling a service. They’re actually navigating constant change, managing expectations, and often having to realign their strategy in real time. And a great example is what recently we saw last year, the government introduced caps on your international student permits and tightened eligibility for post-graduation work. Permits. So these changes had an immediate impact on student demand, also program selection and school preferences. So practically overnight, our sales rep has to understand the implications, shift focus away from programs that no longer align with student goals and reposition alternatives that still offered strong appeal to students. This is where enablement became mission critical. And an apply board. We don’t just see enablement as a static function. It is a real time strategic engine that basically supports business agility. So within days of those updates, our team not only delivered the sessions, so we created and rolled out sales plays and updated talk tracks and Highspot. We designed objection handling strategies on Highspot to help our. Salespeople reposition options with clarity and assurance. So in short, we didn’t just inform, we equipped, so that is important. Our goal was to turn uncertainty into clarity so that salespeople could keep on building trust and drive impact through their communication. And I believe that enablement also reinforces a culture of agility. So in industries like ours, change is inevitable. But when enablement is done right. It actually becomes a competitive advantage. SS: Amazing. And I know that at ApplyBoard, you actually switched off a previous enablement platform and moved to Highspot. What motivated you to reevaluate and change your enablement tech stack? SY: So when we initially built our enablement infrastructure at Apply board. Our primary focus was on structured learning. So naturally our, you know, tech stack leaned towards a traditional LMS. It served its objective at that time, like building, onboarding courses and track completion. But as our sales organization matured. So did the scope of our needs. So we realized that enablement couldn’t just live in siloed training modules. It had to be integrated into the daily flow of work. And our sales team needed not just learning, but relevant and up to date resources and real time support to navigate, you know, fast-paced industry changes. So in short, we needed more than an LMS. We needed a true enablement platform that could function as a CMS, a single source of truth, and I would love to call Highspot a strategic one-stop shop. So that’s what motivated our ship to Highspot. We wanted a one-stop solution where onboarding and ever boarding training and sales plays and competitive insights all could live together. A platform that doesn’t just share knowledge, but it gives. To our salespeople when they need it in a way that fits how they work. So it was a mindset shift from how do we train people to how we enable performance? And Highspot gave us the ash to just do that. SS: Change management is absolutely crucial, especially during major product or policy updates. What are some of the common pitfalls that organizations can face during change and how can they avoid them? SY: It’s a very crucial issue, and it is often underestimated and not because organizations don’t recognize its importance, but because they assume communication alone is enough. One of the most typical pitfalls is treating change as an announcement rather than a proper process. So when major product updates or you know, changes happen, especially in the industry like international education where external shifts can be sudden and high stake, simply informing teams isn’t enough. You need to enable them. So, and other pitfall that I wanna mention over here is failing to connect the why behind the change. So, if sales reps or CX teams don’t understand how an update or change a product shift ties back to their goals or the client’s goals. It usually creates resistance. Or worse disengagement. So change without clarity leads to confusion. And I always believe that change without a proper plan leads to chaos. So one more typical misstep that I wanna mention over here is not planning for reinforcement. So even when the rollout goes smoothly, but without a continuous enablement, like quick one pages or talk tracks, or life scenarios and sales place, trust me, all behavior will return. People default to what they know when things get tough, you know? But at ApplyBoard, we’ve learned this through the hard way, that effective change management start with empathy and end spend with enablement. So we ensure teams understand the work, the why, and how of every change, and we don’t stop at emails. We provide field ready tools, align managers as change champions, and use platforms like Highspot to make resources easily accessible and track the engagement, which is very important. So we all know that change is inevitable, but chaos is optional and you can do wonders if you treat enablement as a bridge between strategy and execution. SS: In your opinion, what is the strategic advantage of an enablement platform when navigating change? SY: So, in my opinion, the strategic advantage of an enablement platform during especially the time of change, is simple. It turns information into action at scale and in real time. So change, especially in the fast moving industries like international education. Often creates a gap between what the business knows and what the field needs. So product evolves, policies, they change and market fluctuates. But if your sales teams can’t access the right information at the right moment, trust me, execution suffers. So this is where an enablement platform becomes mission critical. It just centralizes the word, the why and how of change into one cohesive experience. So instead of scattered emails, you know, outdated decks or reactive training sessions, you get a single source of truth, which is updated, which is searchable, relevant, and embedded in the daily workflow. I’m so glad to say that at Highspot has given us the ability to roll out updates with precision and speed, and when major changes hit, you know, like the recent PGWP reforms, we can respond with focus sales plays, updated talk tracks, training modules, and enablement briefs in one place. We are not just informing the salespeople, we are empowering them to act immediately with clarity, with the right message. So that’s the advantage of a strong enablement platform like Highspot, that it turns change into action. It aligns teams to keep a clear narrative, gives clear visibility into what’s working, also helping you execute with assurance and stay ahead. SS: And I know Plays have been a key lever in helping your reps navigate change, such as, you know, with a recent government policy update that impacted your go-to-market strategy, how did you leverage plays to support this initiative and, and ensure global team alignment? SY: So to be very honest, Sales Plays have become one of our most powerful tools for driving clarity during moments of change. A great example, as you said, and I mentioned earlier as well, the IRCC updates last year, that significantly impacted which programs and institutions were feasible for students creating a sudden shift in our go-to market approach as well. So we knew that without quick and organized actions, this could lead to inconsistent messaging, confusion in the field and you know, lost trust with our clients as well. So we leaned heavily on sales plays and Highspot to bring structure to the chaos. So first we worked cross-functionally with the product team CX and the market expert to streamline these changes into actionable insights. So we took it this way, so we help them understand what it meant. What was changing and how it impacted our clients and the students. Then we created some tailored sales place that included updated talk tracks to help salespeople position alternatives with with clarity and empathy and segmented school lists like highlighted eligible and ineligible programs, suggested outreach. Templates and objection handling approach. Also, we did some live enablement sessions to walk them through our strategy and create some space for q and a as well. But most importantly, next steps for the salespeople. And because the sales play lived in Highspot, we could monitor. The engagement, the usage, and the adoption globally. So this gave us clear visibility into where reinforcement was needed and allowed the regional leaders to support their teams more effectively. And honestly, in moments like these sales plays are a vehicle for alignment, clarity, and assurance. They help us go from reactive to proactive insurance. Our teams aren’t just informed, but they’re ready. SS: That’s impressive. And you also implemented a Learning Tuesday initiative to drive engagement, which has helped you achieve a remarkable 91% recurring usage in Highspot. Could you share more about this practice and, and how you’re driving adoption of the platform amongst your reps? SY: So one of the most important lessons that I have learned in my enablement journey is this. If you want to build a culture of learning, don’t push your salespeople, walk in their shoes. So understand their reality, their pressures, and how they spend their day and apply aboard are salespeople are constantly engaging with clients, pitching multiple destinations, helping clients navigate multiple schools and programs. So for them to be effective, clarity is everything. And it comes from knowing your product, your destination, your message by heart. And that insight shaped our approach to drive Highspot adoption as well. So instead of just treating enablement as a checklist, we focus on making learning relevant, timely, and useful. So that’s where Learning Tuesday was born. It’s a recurring initiative, you know, to share short, impactful learning that fits easily into the flow of the week. So each Tuesday we choose a specific focus area of our sales team, whether it’s like a destination or a school or a program or any product update and build a supporting asset and a quick quiz in Highspot to provide timely, practical resource that aligned with what salespeople are actively navigating in the field. So the goal was simple. Like make learning part of their workflow, not an interruption to it, you know? And it’s very important to understand. And because we use Highspot to highlight success stories across the teams. So this approach helped us reach a 91% recurring usage rate and Highspot, because salespeople weren’t being told to learn. They chose to learn and it was because the assets and focus areas were so relevant, timely, and help them, uh, do their jobs. And I believe that and its score that enablement isn’t just about sharing information. It is about supporting people by giving them the right tools and add the right time and helping them see the difference it makes SS: Again, impressive. And as a results driven leader, what are some of the key metrics that you track to effectively drive change initiatives? SY: That’s a great point. And you know, one that really reflects how enablement has evolved as a function, especially in ApplyBoard, so early in our en enablement journey. Like many other teams, we are primarily focused on the surface level metrics, like number of views and number of assets viewed, and or how often an asset was viewed. But we quickly realized those numbers can be misleading. For instance, if two people viewed three assets a hundred times, the view count may look impressive, but it doesn’t tell you anything about who’s engaging, how many people are engaging or whether it is actually driving behavioral change. So we took a step back and asked ourselves that, what does meaningful engagement look like? What actually signals that our enablement efforts are influencing performance. So that led us to create a more focused Highspot performance, you know, engagement framework, one that actually prioritizes impact over bulk. So we started tracking. Metrics that showed the full picture of how salespeople were using and applying enablement in their work. I will share some examples, like number of unique people viewing the assets, not just the total views, monthly and weekly hours spent on Highspot, both overall and segmented by the projects. Also, the completion rates of assessments and the onboarding courses. Especially tied to the onboarding milestones and also initiatives like Learning Tuesdays. Also, engagement with the sales players and the field tools, especially during the moments of change. And when I say engagement, I mean time spent on these assets and how many people viewed the assets, and most importantly, a correlation. Between Highspot engagement and sales OKRs, like win rates or ramp-up time. So this shift actually helped us move from reactive reporting to proactive decision making. So instead of just knowing what’s being clicked or now we understand what’s actually being used. What is actually being retained and you know, what is actually impacting their performance. So it has helped us improve our, you know, Highspot approach by removing the low performing resources and focusing more on what actually helps our salespeople in the field. And I believe that an enablement metrics shouldn’t just measure activity. They should measure momentum. And when you focus on the right ones, they become a powerful lever for driving lasting change. SS: Amazing. Well, Sobia, I’m hoping you can share with me. Since implementing Highspot, what business results have you achieved and do you have any wins you can share? SY: So many. I can gladly say that. So many wins since we started using Highspot. So many wins. So we have seen some clear improvements in key sales. Performance metrics that support our business goals. While many things can influence results like market changes or team growth, but enablement has played a very important role in keeping that progress going. Like I said earlier in international education and ed tech sector, things move fast. We are always dealing with changes, immigration updates, and new information, and at the same time, we are growing quickly and bringing in people from all sorts of industries. So some with sales experience, but little international education experience and knowledge and others with the opposite. So enablement helps bridge that gap early on. This mix actually led to longer ramp up times, like longer than typically 50 to 60 days. As a new hire, they were learning about both the product and the education sector. So you know, it was taking a lot of time for them to learn all of that. But by building a structure. Role specific onboarding program within Highspot. We changed the game, our onboarding program. Now delivers destination training, platform fluency, and process enablement all in one centralized, searchable space, high sport. So as a reserve, we’ve successfully brought ramp up time just under 30 days on average. So the acceleration has had a clear impact on early client engagement and revenue readiness. Highspot just didn’t, you know, help us organize the asset. It helped us succeed. Successfully execute onboarding, scale their learning across borders, and you know, prepare salespeople to thrive in one of the most dynamic industries out there. Also, I can say this with assurance that enablement helped translate change into action, and Highspot was the strategic engine that allowed us to do that with speeds, scale and clarity. SS: Last question. If you could share one crucial lesson learned from your experience supporting teens through change, what would it be? SY: So, one very crucial and important lesson that I’ve learned is that successful change isn’t about having all the answers. It’s about creating alignment, trust, and momentum. So I’ve seen that teams respond best when they understand the why. Feel heard in the how. Can see themselves in the what’s next? So change sticks when it’s not just implemented, but truly internalized. And you know, that’s where sales enablement plays a crucial role by equipping teams with the right messaging, timely training, and actionable resources to navigate change with clarity and assurance and platform like Highspot make that happen successfully at scale. SS: Sobia, again, thank you so much for joining us. I really appreciate your insights. SY: I really appreciate that you having me here. It’s a pleasure and I truly enjoyed sharing, you know, all of the experience and learning. SS: To our audience, thank you for listening to this episode of the Win-Win podcast. Be sure to tune in next time for more insights on how you can maximize enablement success with Highspot.

In this episode of This New Way, Aydin talks to Rob, co-founder of Heartee Foods, co-founder of Assent and longtime AI practitioner, about how he's integrating AI into every corner of his mushroom farming business — from training systems and voice-driven data entry to hiring pipelines and grant applications. Rob shares how his team replaced costly software with internal tools powered by LLMs, dramatically accelerating operations and unlocking new insights. If you're curious how AI can power real-world logistics and training — this one's for you.Timestamps:00:00 – Intro: Rob's background in machine learning and startup journey01:15 – Building Heartee Foods and pivoting from software to farming03:00 – Voice-based data collection for daily farm operations04:50 – Replacing forms with AI-powered voice inputs06:00 – Creating an internal LMS using LLMs and video training07:40 – Why traditional audits now take 2 hours instead of 2 weeks10:00 – The power of voice in AI interfaces and workplace design12:00 – Using AI to build and query internal documentation systems13:45 – Why LLM-powered search beats traditional search16:30 – Building internal software faster than ever before20:00 – How Rob uses AI to evaluate job candidates using transcripts24:00 – Demo: Ranking resumes with NotebookLM28:00 – Using LLMs to draft government grant applications34:00 – Automating grant budgeting and narrative writing with AI36:00 – The future of coding: From dev-led to voice-initiated workflows38:00 – Rob's advice to leaders: “Just start using it”Tools & Resources Mentioned:Fellow – For recording and transcribing interviewsAnthropic Claude / GPT-3.5 – Used to build internal toolsNotebookLM (Google) – Used to rank resumes and answer hiring questionsCursor – AI coding tool for faster software developmentSiri (macOS voice dictation) – Used for hands-free data entry and draftingCustom LMS with LLM integration – Built in-house to replace third-party toolsSubscribe at Thisnewway.com to get the step-by-step AI workflows.

Find out how Mid Penn Bank is reimagining workforce development with Mid Penn University. University Director and VP Scott Bostjancic shares how a visionary leadership team, high-end tech, and a commitment to personalized, skills-based learning are transforming training—and empowering employees at every level to grow their careers. Show Notes:Scott Bostjancic, Vice President and Director of Mid Penn University at Mid Penn Bank shares these takeaways to build a successful skills-based training program.Secure Executive Champions Early: Get buy-in from leadership to elevate learning from a support function to a strategic priority. Mid Penn's success starts with a CEO and executive team who believe in the value of education. Engage your leaders, align on a shared vision, and make learning part of the company's growth strategy.Build a Scalable Learning Model with a Small, Focused Team: Create processes that empower a lean team to deliver high-volume, high-quality training.You don't need a huge staff—Mid Penn's six-person team runs 500+ instructor-led classes annually by partnering with internal experts and standardizing course creation and delivery. Make Culture Part of Your Learning Strategy: Train not just for skills, but for values and behaviors that define your organization.Mid Penn embeds cultural training into its programs to reinforce what sets the bank apart. Develop courses that teach not only the “how” but also the “why” behind your company's way of doing business.Use Technology to Eliminate Geographic Barriers: Invest in virtual tools and smart classrooms that support blended learning.Mid Penn leverages WebEx-enabled spaces, smart boards, and video content to train employees across regions. Design learning environments that feel just as engaging remotely as in person. Leverage AI to Drive Personalized, Skills-Based Development: Implement an LMS with AI capabilities to recommend content and map career growth. Mid Penn's LMS helps employees build skills through personalized recommendations and supports the shift to a skills-based organization. Use AI to streamline performance reviews, development plans, and upskilling.Powered by Learning earned Awards of Distinction in the Podcast/Audio and Business Podcast categories from The Communicator Awards and a Gold and Silver Davey Award. The podcast is also named to Feedspot's Top 40 L&D podcasts and Training Industry's Ultimate L&D Podcast Guide. Learn more about d'Vinci at www.dvinci.com. Follow us on LinkedInLike us on Facebook

We're continuing our series: Your Biggest Course Creation Questions, Answered, and this week we're digging into a question that comes up with every client:   “How do I know which online learning platform is right for me?”   From all-in-one tools like Kajabi to community-first platforms like Skool, I'm walking you through how to choose an online course platform based on how you want to teach, engage, and grow.   Here's what you'll learn: ✔️ The 3 key questions to ask yourself before choosing any platform ✔️ When to prioritize simplicity vs. customization ✔️ My personal take on Kajabi, LearnWorlds, and more! ✔️ Where each one shines—and what to know before you commit  

Everyone wants to be in a category of one.   But until analysts acknowledge it, customers search for it, and competitors show up, it's not quite a category—more a call you made before the market did. Creating one means walking a line between leading the story and waiting for the market to catch up. In this episode, Drew Neisser is joined by Bernd Leger of Cornerstone OnDemand, Charles Groome of Biz2Credit, and Jakki Geiger to share their insights into building a category from scratch. In this episode: Bernd shares how Cornerstone moved beyond LMS into “workforce agility,” backed by acquisitions, analyst engagement, and full-team alignment.  Charles explains how Biz2Credit is carving out a new lane in FinTech by naming the problem and using familiar language to build demand.  Jakki outlines what separates true category creation from disruption, and why team-wide clarity is the hidden work that drives both.  Plus:  Why a real customer problem should shape your category narrative  How to bring analysts in without losing control of the story  What it takes to bring your team along when the category doesn't exist yet Tune in to learn how category creation starts, builds, and earns its place in the market!  For full show notes and transcripts, visit https://renegademarketing.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/

Join us for an engaging conversation with Christopher, an inspiring entrepreneur whose journey took him from the Marines to the classroom and ultimately to launching his own business. Christopher shares his fascinating transition from teaching in various countries to discovering a passion for learning management systems (LMS). His experience working for an LMS vendor with subpar software ignited his entrepreneurial spirit, driving him to create a superior solution. Christopher candidly recounts the challenges he faced in the early days of his startup, including being unprepared for a demanding first client. Through his story, he emphasizes the significance of persistence, asking the right questions, and adapting to the ever-changing entrepreneurial landscape.

Edtech ThrowdownEpisode 190: Stump the Edtech GuruWelcome to the EdTech Throwdown. This is Episode 190 called Stump the Edtech Guru. In this episode, we'll try and stump each other with some of the toughest edtech challenges we could think of. Each guru will have to come up with a solution on the spot. This is another episode you don't want to miss, check it out.Segment 1: Friendly CompetitionWe compete with everythingSegment 2: Stump the Edtech GuruNick's Scenarios:Scenario 1: The AI Essay Epidemic. Ms. Rivera teaches 10th grade English and has just assigned a personal narrative essay. As she begins grading, she notices several essays that seem... off. They're grammatically perfect, lack any personal voice, and a few students even use similar turns of phrase. The students cited AI use, and even included a link to a specific conversation in a tool called Perplexity. When examining the link however, it only shows the student asking questions about the topic. In other words, there is no evidence of having the AI do the writing, at least not in this particular chat. The student denies any AI use other than what was cited. What should she do?PerplexityGoogle DocsAi Works CitedScenario 2:The Silent Discussion Board. Mr. Chen is running a blended learning environment for his 8th grade social studies class. He's trying to build engagement with online discussion boards through Google Classroom and Flip. He posts thoughtful prompts, but most students either don't respond, copy each other, or leave low-effort replies like ‘I agree.' He knows these kids have opinions—they just don't seem to bring them into the digital space. Mr. Chen is wondering: is it the prompt? The platform? The digital culture? Or is this just a lost cause?Padlet SandboxMEAL PlanCERCANVAScenario 3: Mrs. Daughtry is a veteran science teacher who's always been open to new ideas. But lately, her school has adopted a slew of new edtech platforms: a new LMS, AI feedback tools, quiz generators, and now a parent communication app—all with different logins, layouts, and learning curves. She claims to receive “multiple emails per week” from various admins and coaches touting EVEN MORE options for...

Email Praise for LMS and Butcher and BarrelSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.