Off The Shelf

In today's episode, we're going to continue our discussion on marketing strategy from episode 6. I had such great feedback that I thought it would be worth our time to continue this discussion. Here are 4 Steps To Creating An Effective Marketing Strategy. I'd love to hear your thoughts. Email me at info@waynehastings.com to discuss further.

Every author needs to have a marketing strategy. This can not be left up to your publishing company. Matter of fact, they're going to look to you to help market. Today we're going to look at 3 ways to create a successful marketing strategy. Grab some paper and take some notes. You'll want to review this podcast.

In today's episode, I want to discuss writing quality and what the reader expects, which ultimately affects your brand. I'm going to give you three points to work on for the best quality work. Let's get started. As always, share your thoughts with me at info@waynehastings.com.

In today's podcast, I share three essential writing lessons non-fiction authors can learn from their fiction counterparts. Together we'll discover three things:How you can fully engage your readerWhy you should never lose your readerHow you can help your reader's expectations and keep them focused on your writing.Let's get started.

In this episode of Off the Shelf, we're going to discuss how you can develop a long term reader relationship. To do this we're going to look at the purchase cycle. I believe book purchasing is a long purchase cycle. Not sure what I mean? Great. Listen to this podcast, and I'll explain. Let's get started.

Lets talk about how you, as a professional writer, can earn a living. In today's episode, Wayne gives you 3 ways to accomplish that goal. This podcast idea came from a listener suggestion. Do you have one? Send Wayne an email at info@waynehastings.com with your idea.

Welcome back from a short vacation. We're excited to be back in the saddle. Today, I want to discuss how to make excellent promotional materials. These are materials you're going to send to perspective publishers or for speaking engagements. Take these 6 ideas into consideration as you develop them. Let's get started. As always, email any thoughts or podcast ideas to info@waynehastings.com.

In today's episode we wrap up our five part series on reader engagement by talking about DIY Marketing. Wayne gives you, the listener, three points on how to do DIY Marketing. If you've enjoyed our series, please send Wayne an email at info@waynehastings.com.

Welcome to part 4 of Reader Engagement. Today, we're looking at how access to your content will help your readers stay engaged with you. Wayne gives you several points that will help you brainstorm ideas to keep your readers engaged. As always, Wayne values your feedback at info@waynehastings.com. Thanks for listening!

In last weeks episode, we talked about how readers engage with our content, and we continue our series this week with talking about how readers respond to you. I discuss three points for how readers engage with you and how you build your tribe. Let's get started.

In this episode of Off The Shelf, we continue our series on Reader Engagement. We'll look at four ways your readers respond to your content:1. Emotional2. Sensoral 3. Imaginal 4. Analytical I hope you enjoy this podcast. Email me at info@waynehastings.com with any feedback or ideas for future content.

We're starting a five part podcast series today on Reader Engagement. In this first session, I start with an overview of the importance of keeping your readers engaged. This is going to be a great series, and I'm excited for to join me on this journey.

I'm excited to welcome Jim Seybert to our podcast. Not only does Jim do the intro to this podcast, but he also narrates many audio books. We discuss the importance of audio books in today's publishing world.

Let's talk about the second phase of marketing: the launch campaign. We're going to specifically focus on the email part of your launch campaign. Let's get started.

Today, Wayne gives us an overview of the 3 phases of marketing.

Today, Wayne Hastings shares how to make extra income at speaking events. These tips will help make you more successful at your speaking events. This will make your table look like the pros.

Today, we're going to look at what I call the first phase of marketing. I know what you're thinking: the publisher will handle that. You are the one who believes in your book the most, and therefore will be the best to sell your book. Let's talk marketing.

Today we're going to talk about branding. Did you know you are a brand? Yes, you are. Let's talk about how to build your brand as an author.

Welcome to episode 5. Are you ready to get started? That's the topic for today's podcast. Getting started is hard, so let's discuss overcoming the agony of getting started.

You got a great book idea, and you're ready to write. Wayne Hastings gives you 10 questions to ask yourself before you start writing.

Today we tackle a big topic: The Biggest Challenge of Book Publishing. If you're serious and genuinely committed to being a successful author or publisher…It would be best if you learned to overcome this challenge.Listen today and discover a path that will help you sell more books and also create a strategy to conquer this challenge.

Welcome to episode 2 of Off the Shelf. In today's episode, Wayne discusses the 3 B's of Self-Publishing. As always, if you have any questions or comments about today's episode, contact Wayne at info@waynehastings.com. Enjoy and happy writing!

Welcome to Off The Shelf. Today, we're going to explore how to escape the correction trap. Let's get started. Email questions to info@waynehastings.com.