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Christa Pitts, the Co-Founder & Co-CEO of The Lumistella Company, joins the show to share her journey from QVC host to creating The Elf on the Shelf. Hear how The Elf on the Shelf came to life, the moments that made it a hit, how to handle rejection as an entrepreneur, how she achieves work-life balance with her identical twin sister Co-CEO, and how to get better on camera. Connect with Christa at ElfOnTheShelf.com, Lumistella.com, ChristaPitts.com, ChandaBell.com, and on LinkedIn
In this episode of Talk Local to Me, host Heather Alto highlights local business efforts and festive happenings, including the “Shopper on the Shelf” campaign and upcoming Christmas parades. She's joined by Christopher from Valley Ridge Wildlife Removal, who shares humane approaches to managing nuisance wildlife such as snakes, bats, and raccoons throughout Central Virginia. The episode also features Leslie, who discusses the new Vietnam Veterans Memorial in Bedford and its upcoming dedication ceremony. Listeners are invited to support local businesses, take part in community celebrations, and discover more about local history and wildlife management.
Send us a textYou've got a great product, decent packaging, and maybe even a few stockists. But here's the problem: your product is moving off the shelf. You're spending all your energy chasing new listings while your existing stockists are losing confidence. This is the wake-up call you need.In this episode of Foodpreneur with Chelsea Ford, I'm breaking down why so many CPG brands focus on the wrong metric.I share real examples from brands that are crushing it. You'll hear about brands like Bippy Chili moving 30-40 units per week, Ammazza Pizza doing 2,000 units in a single week, and Mingle Seasoning achieving a 350% sales uplift for three months after one collaboration.These results aren't accidents. They're the outcome of strategic marketing at every stage of the funnel.Listen today and walk away knowing:
Welcome back to The Night Feed, your cosy, honest companion for the sleepless hours of new motherhood.This week's unpaid sponsor: Fireworks.Because nothing says “relax, the baby's finally asleep” quite like a 45-minute pyrotechnic display - happy Bonfire Night fellow parents
Alessandro Barbaglia ci porta nella quarta stagione di Shelf, con qualche novità.In questa puntata con Alessandro Barbaglia anche Chiara Sgarbi che ci racconta un libro che parla di dostenibilità e Manlio Castagna con una storia che è da poco approdata su Netflix come serie TV.La novità della puntata è Destinazione errata di Domenico Starnone, edito Einaudi.Inoltre, si può partecipare a Shelf, inviando un breve messaggio vocale tramite Whatsapp al numero 3489128916: se ti va, puoi raccontarci cosa stai leggendo, dove e se ti sta piacendo!***SHELF. IL POSTO DEI LIBRIDi Alessandro Barbaglia. Con: Eleonora C. Caruso, Chiara Sgarbi, Manlio Castagna, Marco Ballarè.Realizzato da Mondadori StudiosA cura di Miriam Spinnato, Elena Marinelli, Danilo Di TerminiProgetto grafico di Francesco PoroliMusiche di Gianluigi CarloneMontaggio e post produzione Indiehub studio
Grow your business with a customized AI Growth Plan here. Today, Jon will shares the story of Hobby Lobby. This company was founded by Dave Green and Hobby Lobby.He took one aisle in the general store and made it the whole story.JD shares key insights that you can steal from the Hobby Lobby story and apply to your business right now.Follow JD across social: LinkedIn | Facebook | TikTok | Instagram | YouTube | ThreadsFollow this podcast on Instagram.Subscribe to JD's newsletter here.Get a free Marketing ROI Checkup with JD's team here.Grow your business with JD's marketing agency Influicity here.Learn how to drive revenue with social media with the 15-day challenge here.Download JD's free business playbooks here.Get JD's bestselling book, Marketing Superpowers here.___Jon Davids is an entrepreneur and speaker. He's been building businesses since he was a kid. With plenty of failures and a few big wins along the way. He's the founder of Influicity, where he helps businesses get more customers with marketing that actually works. He's married to his beautiful wife Alana and is the girl-dad to Ryley and Mikki. Follow JD across social: LinkedIn | Facebook | TikTok | Instagram | YouTube | ThreadsSubscribe to JD's newsletter here.
Evan and Ward are joined by Jacob and Lenore from Socialist Shelf to discuss Sam Raimi's "Drag Me To Hell." Released in 2009, the film was written by Raimi alongside his brother Ivan Raimi and stars Alison Lohman, Justin Long, Lorna Raver, Dileep Rao, David Paymer, and Adriana Barraza. We discuss the obvious class divides and their effect on characters, housing, and the consequences of being a class traitor. Something which we all would like to see more of off screen. Bring your religious reliquaries and crosses, stock up on holy water and call the B.P.R.D. - capitalism isn't the only demonic entity that shows up in this one.The Socialist Shelfhttps://pod.link/1665378700https://bsky.app/profile/socialistshelf.bsky.socialhttps://www.collectiveinkbooks.com/roundfire-books/our-books/they-called-her-rebelLeft of the Projector Linkshttps://boxd.it/5T9O1https://leftoftheprojectorpod.threadless.com/https://www.instagram.com/the_red_gobbo/https://www.instagram.com/millennialmarxist1/https://leftoftheprojector.com
Wrapping up October with just a few books from each of our shelves. Have you read them? Are you going to add them to your shelf? Let us know what you think of these books. Jayme's Shelf: The Gift of Fear by Gavin de Becker Spectacular Things by Beck Dorey-Stein Sarah's Shelf: House of Salt and Sorrows by Erin A. Craig James by Percival Everett
Pella Food Shelf Director Melissa Zula previews the upcoming Food Drive Fridays and discusses programming at the Pella Community Food Shelf.
You may have seen the ads online for Ozzy on a Shelf for the holidays. Take it from John, do NOT get one! What comes in the mail is nothing like what you would expect...
Don't like ads in your podcast? Sign up for our Scott Sigler Slices Plus subscription service and get this feed—and more stories—with no ads at all. EPISODE SYNOPSES: Linc and the gang won the day, defeating Icepick and Herbie, bringing down Callista's entire building in the process. Dante gained control of Callista's possessions, including the contract that held Sam imprisoned on the Shelf. Will Lincoln finally bring his only child home? Created by Scott Sigler and Rob Otto Written and performed by Scott Sigler Production Assistance by Allie Press Copyright 2025 by Empty Set Entertainment Theme music is the song “They're Watching Me” by SUPERWEAPON. You want a happy ending? Bingles would give you one kind, but we instead offer the GoDaddy Promo Code CJCFOSSIG3 massage of 99% off the retail price of a new domain registration. Learn more about your ad choices. Visit megaphone.fm/adchoices
Drew and Travis practice the ancient art of Quack Fu with Howard the Duck, the 1986 Marvel Comics adaptation. Produced by George Lucas, this infamous cult flop is our first film in a theme month called "What Were They Thinking?!" TIMESTAMPS 00:00:00 - Howard the Duck 00:54:29 - The Shelf 01:12:19 - Calls to Action 01:13:15 - Currently Consuming 01:33:48 - End SHOW LINKS Bill & Ted's Excellent Adventure Super Mario Bros. Frankenstein (2025) Until Dawn GenreVision on Letterboxd Drew Dietsch on Letterboxd Travis Newton on Letterboxd GenreVision on Bluesky Drew Dietsch on Bluesky
Ok.. If you have been listening to the show for a while you know how much Paul loves Blood Bowl. The first part of the show is a bit of … Read More
On the Shelf for November 2025 The Lesbian Historic Motif Podcast - Episode 327 with Heather Rose Jones Your monthly roundup of history, news, and the field of sapphic historical fiction. In this episode we talk about: Setting up context for this month's fiction episode Additions to the website Progress on the Lesbian Historic Motif Project book Recent and upcoming publications covered on the blog Pelliccia, Hayden. 1995. “Ambiguity against Ambiguity: Anacreon 13 Again” in Illinois Classical Studies, Vol. 20: 23-34. Davidson, J.F. 1987. “Anacreon, Homer and the Young Woman from Lesbos” in Mnemosyne, Fourth Series, Vol. 40, Fasc. 1/2: 132-137. Petropoulos, J.C.B. 1993. “Sappho the Sorceress: Another Look at fr. 1 (LP)” in Zeitschrift für Papyrologie und Epigraphik, Bd. 97: 43-56. Devereux, George. 1970. “The Nature of Sappho's Seizure in Fr. 31 LP as Evidence of Her Inversion” in The Classical Quarterly, Vol. 20, No. 1: 17-31. Lardinois, André. 1994. “Subject and Circumstance in Sappho's Poetry” in Transactions of the American Philological Association, Vol. 124: 57-84. Most, Glenn W. 1995. “Reflecting Sappho” in Bulletin of the Institute of Classical Studies, Vol. 40: 15-38. Skinner, M.B. 1989. “Sapphic Nossis” in Arethusa 22:5-18. Blondell, Ruby and Sandra Boehringer. 2014. “Revenge of the Hetairistria: The Reception of Plato's Symposium in Lucian's Fifth DIalogue of the Courtesans.” Arethusa 47: 231-64. Book Shopping The A to Z of Charles II's London 1682 The Whitehall Palace Plan of 1670 Recent Lesbian/Sapphic Historical Fiction No Love for an Outlaw by Kerri Reeves Twin Flames of Namwon: The Reimagined Love Story of Chunhyang and Cheong by Velis Aenora Neon Nights by William Ellison Raised for the Sword by Aimée The Salvage by Anbara Salam A Lady for a Highwayman (from Lovers and Liaisons) by Dani Collins My Mother's Spear by Ishtar Watson Phoenix (Intertwined Souls #9) by Mary Dee Ophelia by S.M. Namkoong Between Two Silences by Shanon O'Brien The Secret War (Hattie James #3) by Stacy Lynn Miller The Duke by Anna Cowan My Darling Clementine (Clementine #1) by Genta Sebastian Where There's Room for Us by Hayley Kiyoko Other Titles of Interest The Fault Mirror by Catherine Fearns As Many Souls as Stars by Natasha Siegel What I've been reading Angel Maker by Elizabeth Bear A House with Good Bones by T. Kingfisher Murderbot Series (various titles) by Martha Wells Daughter of Mystery by Heather Rose Jones Call for submissions for the 2026 LHMP audio short story series. See here for details. This month we interview Anbara Salam and talk about: What grounds a story in a specific place and time? Isolation, claustrophobia, and “things that should be gone but aren't” as the essence of gothics Researching queer sexuality in the mid-20th century Exploring sapphic longing The importance of not making the central conflict about queerness The Salvage by Anbara Salam Belladona by Anbara Salam A transcript of this podcast is available here. (Interview transcripts added when available.) Links to the Lesbian Historic Motif Project Online Website: http://alpennia.com/lhmp Blog: http://alpennia.com/blog RSS: http://alpennia.com/blog/feed/ Twitter: @LesbianMotif Discord: Contact Heather for an invitation to the Alpennia/LHMP Discord server The Lesbian Historic Motif Project Patreon Links to Heather Online Website: http://alpennia.com Email: Heather Rose Jones Mastodon: @heatherrosejones@Wandering.Shop Bluesky: @heatherrosejones Facebook: Heather Rose Jones (author page) Links to Anbara Salam Online Website: anbarasalam.com Instagram: @anbarasalam
EP 116 BONUS- October 2025 Trek of the Month Welcome to First Flight's Bonus Trek of the Month thematic episodes chat! Chris and Abby love ALL Trek and have given themselves, and the Carrot Crew, some franchise spanning, thematic episode choices for each month. This month of October the theme is Halloween, and our episode picks are (Genesis TNG S7 Ep 19) and (The Haunting of Deck 12 VOY S6 Ep 25) Take a listen and hear why we picked them for this theme, a connection to our personal lives and a Grappler Rating. *** Next Month in (November) the episodes are (Forget Me Not DSC S3 Ep 4) and (Under the Cloak of War SNW S2 Ep 8) *** Feel free to let us know your thoughts on these monthly episodes and if you have any connections or Grappler Ratings of your own. (Please note, contributions might be shared on the podcast!) Find Us on Twitter (X), Instagram, Threads, Bluesky and Facebook: @FirstFlightPod Abby: @abbymsommer Chris: @ShelfNerds Find Us on YouTube: Chris' Channel : Completing the Shelf
In this week's episode we'll cover Caldera Park, Newton, answer questions in the School of Gaming and recap our experience at Gamehole Con!00:00 - Introduction to Game Schooler Podcast01:58 - Caldera Park14:17 - Accruals: The Budget Balancing Game15:13 - Newton29:51 - Deluxe Edition Stickers30:52 - Enjoying Games You're Not Good At38:46 - Confidence and Doubt in Gaming45:48 - Shelf of Shame Storage Cloth46:44 - Gamehole Con Experience Recap
Director of the Pella Community Food Shelf Melissa Zula discusses how the non-profit has prepared for a possible lapse in SNAP benefits.
Billie joins us representing Change For Tottenham, discussing a fan-led movement to revive the home atmosphere at Spurs. Working alongside Return of the Shelf and THFCFlags, supporters are pushing for a unified singing section, better engagement from the club, and a stadium experience that reflects the passion of Tottenham Hotspur fans. From European away days with flags travelling alongside the team, to the legacy of the 1882 movement and grassroots mobilisation, we explore why the atmosphere has dipped, how ticket prices affect younger fans, and the massive opportunity presented by the Chelsea match. This is a movement built on unity, noise, and supporters taking the lead to restore Tottenham's identity at home. Come on you Spurs. Learn more about your ad choices. Visit podcastchoices.com/adchoices
Ken Dodds, executive vice president, and general counsel at the Coalition for Common Sense in Government Procurement, joins Off the Shelf for a wide-ranging discussion of the Revolutionary FAR Overhaul (RFO). Dodds shares his analysis and insights on how the RFO will shape the federal procurement market, and gives his thoughts on the rewrites of key FAR Parts, including Parts 8, 12, and 19. He also looks to the formal rule-making process that will kick off in FY26, highlighting the importance of strong public engagement.Finally, Dodds discusses small business opportunities in the federal procurement market. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Alessandro Barbaglia ci porta nella quarta stagione di Shelf, con qualche novità.In questa puntata con Alessandro Barbaglia anche Marco Ballarè che ci racconta le parole che lanciamo e Eleonora C. Caruso che ci porta alla scoperta di un romanzo, Glamorama di Bret Easton Ellis, e un fumetto, Eternity di Alessandro Bilotti.La novità della puntata è Dieci versioni di Kafka di Maia Hruska, edito Mondadori.Inoltre, si può partecipare a Shelf, inviando un breve messaggio vocale tramite Whatsapp al numero 3489128916: se ti va, puoi raccontarci cosa stai leggendo, dove e se ti sta piacendo!***SHELF. IL POSTO DEI LIBRIDi Alessandro Barbaglia. Con: Eleonora C. Caruso, Chiara Sgarbi, Manlio Castagna, Marco Ballarè.Realizzato da Mondadori StudiosA cura di Miriam Spinnato, Elena Marinelli, Danilo Di TerminiProgetto grafico di Francesco PoroliMusiche di Gianluigi CarloneMontaggio e post produzione Indiehub studio
This week we're re-airing our episode from this past August with Paco Underhill, renowned behavioral researcher, retail anthropologist, and best-selling author of Why We Buy.Paco has spent decades studying how and why we shop—and what our behavior reveals about the changing nature of retail. In this episode, he and Dave dig into:How physical stores are evolving in a digital-first worldThe surprising shopper trend reshaping the beauty categoryWhat AI can't replicate when it comes to in-store experiencesThe friction points modern brands must solve to win customer loyaltyWhether you're in eCommerce, store design, or brand strategy, this conversation is packed with timeless insights from one of retail's most influential thinkers.Connect with Paco on LinkedInFollow Beyond the Shelf on LinkedInLearn More about It'sRapidGet the It'sRapid Creative Automation PlaybookTake It'sRapid's Creative Workflow Automation with AI surveyEmail us at sales@itsrapid.io to find out how to get your free AI Image AuditTheme music: "Happy" by Mixaud - https://mixaund.bandcamp.comProducer: Jake Musiker
In this exclusive interview, The Hermit brand Founder Steven Shonts shares how he came up with the idea for a shelf-stable calamari jerky made from American wild-caught squid.
At Calista's club, Icepick has the upper hand. He's told Callista to call off the transfer of her assets to the drug-dealing goblin Dante Oganov. One of those assets is the contract that keeps Lincoln's son, Sam, trapped on the Shelf. If Icepick kills Dante, it's game over—Callista keeps the contract, and Sam remains in this violent purgatory forever. Trying to find a way to win, Lincoln challenged Icepick to a duel to the death. Despite his injuries, Lincoln won that violent duel, breaking Icepick's arm before putting him down with an armored knee to the balls. That should have been all she wrote, but Icepick—hurt and barely conscious—called for help from his killer diamortuga. With Billy and Dante restrained by magic-suppressing cables, Lincoln is on his own. Can he survive an attack from a two-ton, man-eating turtle? Created by Scott Sigler and Rob Otto Written and performed by Scott Sigler Production Assistance by Allie Press Copyright 2025 by Empty Set Entertainment Theme music is the song “They're Watching Me” by SUPERWEAPON You won't be up against it if you use the GoDaddy Promo Codes CJCFOSSIG3 to slam 99 percent off the retail cost of a new dot-com domain registration. Learn more about your ad choices. Visit megaphone.fm/adchoices
What if your pantry could literally pay you? It might sound wild, but it's true. There is money sitting in your kitchen right now, and in this episode, Rachel shows you how to find it.If you've ever felt the financial pinch of the holidays or wondered how to get ahead without completely overhauling your budget, this episode is the perfect place to start. You'll learn how to Shop the Shelf, the first step in Rachel's signature SHOP Method, and discover how thousands of families have saved $300 to $500 in just two weeks by using what they already have.Rachel shares: ✨ Why your grocery budget is the easiest place to create fast financial wins ✨ How to reduce food waste and instantly stretch your grocery dollars ✨ The confidence and momentum that come from small, consistent changesYou'll also get an inside look at the new Pantry Payday Challenge, a 14-day experience designed to help you save at least $300 before the holidays, no side hustle required.
An absolutely packed show this week with Jerry Rivera from Free Broncos joining live, plus a comprehensive NFL week 8 review and the Shelf of Shame getting more jampacked by the week.The boys also run through a bunch of (semi) realistic trades they want to see before the deadline.The absurdity of the New York Jets' first win and Miami's upset in Atlanta show once again why this sport is the hardest on earth to predict. Have Aaron Glenn and Mike McDaniel saved their jobs or just delayed the inevitable?#outbackqb #broncos #letsride #denver #broncoscountry #nfltradedeadline #nflreview #jets #nyjets #bengals #breecehall #miami #dolphins #finsup #mikemcdaniel TIMESTAMPS:00:00 Hello03:00 Driveway Incident05:30 Dos vs Rebel Sport09:00 Who is Jerry Rice?10:46 Quick Game Reviews25:52 Trades We Want to See39:49 Browns @ Pats47:10 49ers @ Texans 52:45 Playoff Lock54:17 Shelf of Shame01:01:00 Jerry from Free Broncos01:10:10 Week 9 No Brainers01:13:07 Joke of the Week01:14:00 Get around us
Do You Need to Agitate Your Whitening Gel? 0:00 — Intro: The age-old question — do you really need to shake or stir your whitening gel? 0:45 — Why some brands say you should (and why that's usually a red flag
Drew and Travis reach the heights of spooky season with Mario Bava's Black Sabbath, also known as The Three Faces of Fear! This seminal 1963 Italian horror anthology is the fourth and final film of Happy Happy Halloween, a month of horror films made to maximize your enjoyment this October. TIMESTAMPS 00:00:00 - Black Sabbath 00:45:12 - The Shelf 00:53:04 - Calls to Action 00:53:38 - Currently Consuming 01:12:25 - End SHOW LINKS Creepshow V/H/S/Halloween GenreVision on Letterboxd Drew Dietsch on Letterboxd Travis Newton on Letterboxd GenreVision on Bluesky Drew Dietsch on Bluesky
Do you ever look at other property management companies and wonder how they were able to grow and scale to thousands of doors? In this episode of the #DoorGrowShow, property management growth experts Jason and Sarah Hull share insights they gleaned from successful founders and CEOs of multi-billion-dollar companies. You'll Learn [00:59] Execution is More Important Than Good Ideas [11:51] Narrowing Your Focus to What You're Best At [19:41] Ask Your Target Market [30:33] Everyone Should be Focused on One Goal Quotables “There's no shortage of ideas. It's execution that's the hard part.” “Everyone thinks… if I scale, I've got to do more. And actually, you have to do less to be able to scale…” “A lot of times we get caught up in creating systems, inventory, things that actually cause waste or over-optimizing each individual department or each individual step, but it actually reduces the overall goal of optimizing.” Resources DoorGrow and Scale Mastermind DoorGrow Academy DoorGrow on YouTube DoorGrowClub DoorGrowLive Transcript Jason Hull (00:00) a lot of times we get caught up in creating systems, inventory, things that actually cause waste or over optimizing each individual department but it actually reduces the overall goal of optimizing for making more money. All right, I'm Jason Hull. This is Sarah Hull, the owners of DoorGrow, the world's leading and most comprehensive coaching and consulting firm for long-term residential property management entrepreneurs. For over a decade and a half, we have brought innovative strategies and optimization to the property management industry. At DoorGrow, we believe that good property managers can change the world and that property management is the ultimate. high trust gateway to real estate deals, relationships, and residual income. At DoorGrow, we are on a mission to transform property management business owners and their businesses. We want to transform the industry, eliminate the BS, build awareness, change perception, expand the market, and help the best property management entrepreneurs win. Now, let's get into the show. Okay, so we recently kind of split paths, right? so that you could go learn some stuff and I could go learn some stuff. So we usually do everything together. So, but we had, which I love, but we had two really cool opportunities. One I was very much more interested in than the other, because I was learning about AI, which I've been geeking out on. And then you went off to go to a profit event. And was really cool. We went to the first day together, but the second and third day I was in. AI workshop, geeking out with some of the best on AI. Cool. I would love to hear what you took away from this event and what you learned, and maybe you can share that. I wanted to go over my notes on one speaker in particular. I was kind of going back and forth between two of them and I think this is the one that I landed on. at a different date I could talk about the other one because you weren't there for either one of them. But on the second day, I'm just gonna call this like notes from a billionaire and not just a billionaire but a multi. Billionaire and not just multi-billionaire but someone who is the founding member and CEO of I think they said they grew it to like it was a ridiculous number like 740 billion or it was a big it was a big number it was a very large impressive number and he was so nice I actually had a conversation with him before I even realized who he was I was chatting with him I wish I would have known Like I recognized the name and then I saw him speak and I went man. I would've asked him a different question So I'll do a quick little intro and then I'll kind of share my notes from what I wrote down while he was presenting so intro his name is Jeff Hoffman and For those of you that don't know the name Like I didn't know the name before as soon as I say the name of the company you'll instantly go. okay No, know the company The company is Priceline. So he is one of the founding members of Priceline. They started it and scaled it to many hundreds of billions of dollars. This is some of the advice that he had shared with us in his Speech because I got to hear him get up and speak and present to the entire room. So The first thing that I wrote down I Don't know if he can be credited with saying this or if he was quoting someone else But he said it so I wrote it down because it resonated very much was ideas are welcome here But execution is worshiped And I think that's really powerful because how many times do we all have this great idea, right? my God, I had this idea. my God, I had this idea. my God, we should do this. We should do that. What if we did this? There's no shortage of ideas. It's execution that's the hard part. It's turning an amazing idea into something and bringing that to life and bringing it to fruition. So I love it so much. That's good. Yeah. too much attention a lot of times on the idea and the planning and all this stuff, but actually executing and actually getting something done, that's really all that matters. It doesn't matter. You can have a million ideas. If there's no execution, then who cares? So, okay. So I think my mom is a great example of this. Everyone, think mostly everyone knows Elf on the Shelf. So my mom, before Elf on the Shelf was a thing, she created it. She just didn't do anything with it. She only used it like for me and my brother, but we had an elf that would come and visit and kind of keep an eye on us. And he would do fun things and he would pop around to different places in the house. So every time in the morning we would wake up and he would be in a different place or sometimes he would be doing like an activity. He'd be like baking or, you know, riding a bike or whatever. And it was so funny because when you look back on it, I went, mom, like, that was off on the shelf and it's like multi-million dollar company. And she went, yeah, I wish I knew that. But she was just trying to do something fun for her kids. So she had taken that idea because it was, it was a great idea. And she executed on it, but she never brought it public. Can you imagine what would have happened if the execution was done on a larger scale? So she'll probably hate the fact that I'm calling her out on that. But I think that'll be her. multi-million dollar missed story. Yeah. Yeah. So some of the questions that Jeff had asked when we're thinking about ideas, because we all have ideas. Some of them are good. Some of them are questionable. And some of them we can say like, yeah, that was a dud. So this is kind of a framework to take you through to figure out, is this worth executing on? One is. Is this a problem? So you have to ask yourself, is this an actual problem? Like what you're doing, does this solve some sort of problem? And then bonus points if it's a big problem, right? So if we go back to the story of Priceline, many, many years ago, those kiosks that are in every airport that you can just check in on, you do not need to go and talk to a gate agent or a ticketing agent. They didn't used to exist. You used to have to go stand in line and wait forever to get your ticket and your boarding pass and perhaps give somebody physically give somebody your bag and a lot of times people would miss their flight because the line was so so so long and you never knew ahead of time like is this gonna be a 10 minute line or is this gonna be a two hour line so people would miss their flight And at one point, he turned around and he was in the airport, turned around, looked at the line and went, wow, this is such a crazy long line. And he decided, I'm going to start interviewing people right here and right now. And he went around asking people individually, how long have you been waiting? Wow, what happens if you miss your flight? Wow, what would you do? Would you think it would be valuable or beneficial if there was some sort of service where you didn't need to talk to the gate agent? And people were bidding on it. They were bidding. They were like, I'll give you $10 if you can get me my ticket without talking to the gate agent. And then somebody else will go, no, forget $10. I'll give you $50 for that. And somebody else will go, oh, I must get there today. I will give you $70 to get there today. People were bidding on it in line. So he realized, one, there's a problem, but actually it's a big problem. So he knew he was on to something right there. The second question is, is there a better way to do this? So is there a better way to check in for your flight than waiting in line and talking to a gate agent? Yeah, there sure is. It just hadn't been invented yet. But is that the best way to do it? No, absolutely not. So there was a better way to do something. And the third is, is there a value equation, which all that means is would somebody buy this? And he knew that one, he had a problem and it was a big problem. Two, there was a better way to do it. And three, people would definitely pay for it because people were bidding on it while he was standing in line. People were like, wait, do you know something we don't know? Like, I will give you money if you can just get me on the front line because I need to get on this flight. So hence how Priceline was born. So those are three questions that you can kind of ask yourself. If you're going, okay, I have this idea, should I? Should I do this? Should I act on it? Should I create something with this? Yeah. Seems pretty simple. think a lot of times we get really disconnected. you know, we study stuff, we learn stuff, we think we know, but when you actually go talk to your target audience and do a little bit of product research interview, you know, you can find out a lot of things that problems they have, things they need, and actually connect with, you know, what you're wanting to sell them may not actually work. So yeah, I think that'd be super helpful. All right. So then he kind of gave tips on, well, if you are looking to seriously, massively scale a company because it's not, let's face it, not every company gets to a million, certainly not even to a billion and absolutely not to hundreds of billions of dollars. Right. So These are tips that he had given the room in order to help you scale. And everyone thinks, you know, if I scale, I've got to do more. And actually you have to do less to be able to scale at that large of a size. he said, find your gold metal product or service. So for them, if you remember, if you would go on Priceline when it first launched, there was different tabs. the top right you could book a flight you could book a hotel room you could book a cruise you could get a rental car you do a vacation package like they did all the things yeah and they were scaling but it wasn't to the size that they wanted to get to and they went okay if we only did one thing what would it be like what are we the best at the world at and for them it was hotel rooms so they said okay It's not that we have to cut the other stuff. It's just that we're not going to market it. We're not going to advertise it. We're not going to talk about it. We're not going to put any money, time, or energy into that service. It's just there. But what we will do is we'll go all out on hotel rooms. because they were the best in class at hotel rooms. So they didn't cut the other things out. Go on there now, you'll still see, but their bread and butter is hotel rooms. So the other things are still available. It's just that they never, if you look at any Priceline commercials, you'll never see anything other than hotel rooms. Why do think that is? Because they're marketing what they're the best in class at. So that is their top service. Next is find your gold medal talent. So what was their gold medal talent? Any guesses? Don't cheat, don't lie. I know the answer because I was there. I don't know. I would imagine it's related to hotel rooms. So their gold medal talent are probably the best hotels. It was their algorithm. Okay. for connecting people to hotels. So their algorithm was their talent. They had a talent in that. What is Amazon's? Shipping. Shipping. It's delivery. So if you remember, Amazon didn't start selling everything on the planet. It started as a book store. That's it. They only sold books. And what I didn't know is that when this whole internet thing was blowing up. were three companies that were kind of becoming rising to the top all at the same time. It was Priceline with Jeff Hoffman and Partners. There was eBay. His name was Jeff and Pierre. Jeff and Pierre. And then there was Amazon. And that's Jeff Bezos. So somebody had asked him, what does it take to be successful in this internet thing? And he said, just find somebody. who's a really good Jeff. They all had the best, they were the best in class at something and then they had the best in class at a specific talent. So Amazon, they got fantastic at shipping and they only did books. And Jeff Bezos said, you know, when we get, I'm only doing books right now. And then when we get to a certain size with books, Then I want to branch out and then we'll do everything. But I don't want to do everything first right now. I just want to build our name and our reputation solely on books. Why? Because they were amazing at shipping. And now anytime that you buy something online, usually what's the first thought you think? Amazon probably has that. Why? Because you know they'll ship it. And then you need to shape your brand. That's the third piece of this. you need to ask yourself what question are you the answer to? So for them, I need a hotel room. Where do I go? right, priceline. Or, they did a lot of this too, I want a $200 hotel room but I don't want to $200 on it, I only want to spend, you know, $100 or $80. Where do I go? Priceline. So shape your brand around that. And then you've got to, in that arena, you've got to find your brand asset. So everyone goes, know, why should I work with you? I just watched a Jeremy Miner video, like at his live event, and he had a microphone and he went up to someone in the audience and he said, hey, why would someone work with you? I've seen these videos. And he let them answer. And he goes, mm-hmm. Okay, and then he goes to the next audience answer and he goes, why would someone work with you? And he does it again and he goes, okay, so all of you guys really sound the same. You're in wildly different industries and companies, but you all sound the same. Yeah. Right? So you can't sound the same as everybody else and expect to stand out. So if you could only give one reason that somebody would work with you, what would that one reason be? It's not about all the reasons, it's about the one reason and that shapes your brand. Yeah. Yeah. So I thought that was really good. If you aren't sure, you don't know, if you're like, I don't know, there's a lot of reasons why somebody wouldn't work with us. Ask your customers. Yeah, like why did they pick you? Why? What is the one reason? Don't just say why did they pick you because then they'll go, because of X, Y and Z. Great, was it X or was it Y or was it Z? What is the one main reason that you decided to work with us? And do that ask 10 people. If you don't have 10 people, then keep selling until you can get 10 people. Because that data will tell you what is it that your customers have found in your messaging even though maybe you didn't do a great job at delivering it. So I thought that was really interesting. Yeah, that's good. They talk about broadcasting versus what they call narrow casting So this is focusing on the right people not just any person Because for every product for every service for every brand There are the right people and Then there's everybody else So if you're trying to close every deal, it's almost like an impossible game Who do you target? Will we target people? Everyone. People? Really? Who do you target? Well, I work with real estate investors. Well, geez, okay. There's only like hundreds of millions of those in the world. Which ones do you target? Yeah. Right? So some of this goes into our client-centric mission statement when we take our clients through their company culture stuff. But we want to get really, really clear on who are my people. Not just who are people that could buy this. What are the right people to buy this? To work with me, to choose this, right? There's a difference. Right. I mean, this makes sense. know, yeah, you got to really be specific because if you target everybody, you target nobody. Then then you're just more noise in the marketplace. So if you want to be, you know, like we're pretty niche at DoorGrow, we target long term residential property management companies in the U.S. Like that's our target audience that do third party property management. So that's our... Do we get other types of clients? Sure, but that's our bread and butter. That's who we focus on and that's very specific. Those are the people we know we can help. And I'd say we're the best in the world at that. yeah. Right. So I think Sharan calls it a dog whistle. Right? Speak to your people and anyone who isn't your people, they won't hear it. It's not for you. Go ahead, I don't want you to hear it. Just the dogs, Just the right ones. They'll hear it. Okay. This I liked a lot. He said, focus on your second slide customer. So find your yeses instead of overcoming nos. Every sales training in the world goes, let's overcome objections. Let's overcome no. Let's work a no into a yes. Let's see what we can do to turn it around. Overcome objections. No, don't overcome objections. Just find the yeses. Second slide. Yeah, so you know when you have like a whole presentation prepared. Yeah, and The example he gave is he said he went out with one of his sales reps And there was like a 20 slide presentation that they that was like their pitch deck, right? so he spent the day with a sales guy and the first meeting they went to He got through all 20 slides and the woman was like, yeah, this sounds really good. I'm gonna think about it I think we need to go back to you. like, yeah, yeah, like it wasn't a solid yes, because she didn't commit, she didn't sign up. But she was open to it. She's like, yeah, let me think about this. Like, let me take it up to management. We'll do something. So he got out of that meeting and he said to the sales rep, said, how do you think that went? Sales rep was super proud. He went, yeah, that was a great pitch. She's definitely going to buy. Like, she's going to come back around. Like, that's a deal that'll close. It's like in the pipelines. about to close. Jeff said, yeah, I just didn't say anything. It's like, I just didn't say anything. I'm like, I'm not going to skew it. I just want the data, right? So he goes into another sales pitch, same sales rep. Slide two out of 20, two. They look at each other and went, oh my God, you're exactly what I needed. We're ready. And the sales rep was like, well, wait, let me tell you more about the rest. And he's like nudging the guy. He's like, sign them up. They're ready. They don't need more information. They don't need anything else. They're ready to go right now. Stop trying to complete the pitch. It's done. You don't need the other 18 slides. They already said yes, and they said yes on slide two. Find your slide two yeses. Don't try. to keep on going, don't try to turn the nose and do yes, don't overcome their objections, find your slide two customers. So what they actually did, this I thought was so interesting. This lit up my brain because I like data so Okay, I'm going to pause you. So nice little hook. Now we're going to go to our sponsor and then everyone can hear what you're about to Oh, that's so good. All right, so this episode is sponsored by Blanket. So really like the team over at Blanket. Blanket is a property retention and growth platform that helps property managers stop losing doors, add more revenue, and increase the number of properties they manage. Wow your clients with a branded investor dashboard and an off-market marketplace while your team gets all the tools they need to identify owners at risk of churning and powerful systems to help you add more doors. So check it out, it's an amazing property retention platform. Even if it's switching owner hands, you keep the property. So check out Blanket. what he did is he profiled people. know that sounds like nowadays we're elect. Don't profile that. No, profile our best customers who your best ones. Okay. That target audience. Who were your easiest sales? Who are your biggest fans? Right? Figure out what do they have in common. They all have something in common, but what is it? So for them, they figured out that a rep that worked at the hotel chain that went, huh, we have all these extra hotel rooms. What do we do with them? Like, how do we sell them? That was their job. It's just to figure out how do we sell more rooms. Those were like his target audience. The reps that were brand new. like one to two years on the job. That was not it. Because they're so new that they're not willing to take a risk yet. So they were not very likely to close. It's not that they wouldn't close. not that you couldn't close them. It's that it wasn't like almost a guarantee to close them. Also, reps that have been in the job for like 15, 18, 20 years. Yeah. Also not it. Why? Because they know how to give a shit. He's like, they're out the door, they're for the door, they're about to retire. They don't care. They don't care if they sell more hotel rooms. They just care that they keep their job until they can retire. So they're not, again, they're not almost practically guaranteed to close. So if you were in this bracket or in this bracket, he was like, yeah, it's not you. I'm not gonna target those people. It's the people in between. It's the people that have been there for like three to, you know, somewhere between like that three to fifteen, three to fourteen years. Those people were amazing because they're not afraid to speak their opinion. They're looking to kind of make a name for themselves at this point. And they're not afraid to take a risk. But they are looking to do something big. Those were his people. How do think you figured that out? as he profiled his best customers again and again and again. And you went, huh, look at that. The new ones, they don't do it. The old ones, they don't do it either. It's only this slot in the middle. And those, those are our people. Got it. I like that. Yeah, right? Makes me think, like, with our clients, who is almost always a guarantee to close? That's the profile of the target. Yeah. That's exactly what you want to do, because you want to profile the ones. It's like a shoe in. If I didn't close this, it would be insane. Right? They even took it a step further. actually created a 100 points scoring chart. Yeah. And there were different questions. One of the questions was that one, for example, like how long have you been with your company? So if you're like one to two years, he would give them like negative 20 points. yeah. Right? So now it's like, your score just went down. now you answered this way. Your score went down again. Your score went down again. Same thing with those, you know, the older ones. They would be like a negative 40 though, because they really didn't care. It's easier to close the newer ones than it is the older ones. So like, oh, I've been here 18 years. He's like, cool, negative 40 points. In the middle though, he might go, okay, there's like 25 points. Maybe there's 15 points. They just scored 15. Now what else? So you have to ask these questions and what his team got so good at doing once they implemented this hundred 100 point score sheet is They can ask a couple questions do the math in their head and then immediately decide is this worth my time? So if you knew you were talking to a 40 Go to lunch It's not you're not gonna close it. It's a 40 out of a hundred like go home That's it. But when you would get your 80s when you get your 90s, you'd be really excited. Yeah. Oh man. Okay. Let me invest in this So they created this whole scoring chart. I thought that was so brilliant. Yeah. I mean, that's pretty standard feature in a lot of CRMs is lead scoring. coming up with a rubric or an algorithm for scoring your leads can be pretty significant. So yeah, it's a difficult thing to figure out, though. You've got to really know why which customers are good. So you can kind of figure out how do I score someone to duplicate these people. Right. Yeah. So good. And this is probably something that will help you figure out how to score people and what questions to ask and what do they all have in common. He said, spend a day in the life of your customers and do it often. So the story that he told us, there was a company that when it launched, he knew the guy. He was having a conversation with him and he said, Hey, why did you launch your company the way that you did? when every single market expert said it wouldn't work and you did it anyway and it worked and it was wildly successful but what made you go no I'm gonna do it anyway and the answer was well that's easy I didn't even ask the market experts so I didn't know that they didn't think that it wouldn't work because I didn't bother asking the market experts Jeff said well what did you do? He said, well, I asked my audience. Sure. I asked my customers. That's it. He said, OK, well, how did you do that? So in this little town, across the bridge on like the less nice side of town. The owner of this company, and I'll tell you the company in a minute, but the owner of this company, he would be in his office with his team all day. His team had MBAs, they were finance executives, they were accountants, right? Not, not his target audience. So he would get changed into jeans and a flannel shirt and a John Deere hat. He would go across the bridge to the bad side of town. and would sit in a diner all day long. Every Friday he would do this. And he would just talk with people who would come in there. He would just make friends with them. He would chit chat. He would ask them questions. And he would just gather data. And he used that data for his lunch. Do you have any guesses? Did I tell you? I think I told you this story. You probably did. Do guesses on who it was? Uh, no. Walmart. Oh. Sam Walton. Yeah, so this was Walmart. Okay. Every single expert said that will never work. And he said, yeah, I don't need to listen to experts. I need to listen to my customers. Right. Because the customers are going to tell you what they want. Yeah, they're the ones buying. So they know. So it doesn't matter what experts say. It matters what the customer says. Yeah, absolutely. It was so good, right? And he really, he got to know these people. So it doesn't matter what the market says. It doesn't matter what the expert says. It matters what your customers say. If your customers are going to tell you what they want, you shall listen. And now you'll have a successful product, regardless of what the experts say. The experts don't understand everything like your customers do. Listen to what they're telling you. So if you just get that data that allows you to do things that even other people would say, you're crazy, don't do that. And he didn't think it was crazy. He was like, no, I just, they're telling me what they want. I'm just going to do that. And he did. And it's still around today. Huge brand. Sometimes customers don't tell you what they want, but if you are connected with them enough, you can see what they're having problems with and what they're struggling with. And sometimes they just, think that that's normal. They're just like, yeah, this is, hiring's hard, you know? And then I'm like, cool, we built a hiring system that solves this problem, right? And so, but a lot of people just kind of say, yeah, it's, you know, it is what it is. And they don't really think that it's a solvable problem sometimes. So that's, that's where I think, you know, you need to ask your customer, but you also need to, sometimes your customers are wrong. Like they don't know. And you have to be able to be creative enough to figure out what. would they want if it was, you know, if they recognize this problem. And then sometimes you have to sell them, you attract, it's like we attract a lot of people at DoorGrow that think they want leads and they think they want digital marketing and they think they want SEO. And then we have to guide them towards what they actually need and sell them what they actually need, which is totally different. Yeah. So that's, that's, that can be a challenge. Maybe we'd be smarter if we just sold them what they were asking for, but. they wouldn't get as great of results. Yeah, I feel like though, I personally, I just don't feel good about doing it. Yeah. Because to me, that's just a money taker, right? Right. That's an order taker, that's a money taker. That's like, hey, I really need to grow my business and like, I think this will work. And then that's like, yeah, give me your money. sell you that. just give you a whole bunch of leads. And months go by and... Well, how come my business didn't grow? I only closed like four deals. Well, I just don't, I don't think I can really get behind that with integrity. Yeah. Yeah. It's not exciting to me. I know there are companies out there that will, and especially now with AI, like just be super careful with SEO. Be like extra careful at this point with SEO because SEO is literally dying. Like thing. Yeah, the whole game's changed. With AI. The whole game's changed. More people are using chat GPT than Google. It's been a huge disruptor. It's such a big disruptor that the antitrust lawsuit against Google has dropped. I mean that's massive. for those that don't know, just sum it up, the antitrust lawsuit. Well, Google was being sued because they had almost no competition. They dominated the search market like nobody could compete. And the closest competitor was like a small fraction. And so the government was going after them with an antitrust lawsuit. And then ChatGPT broke. All these AI tools and platforms came out. And now Google is no longer viewed as viable you know threat of a monopoly yeah and they may be losing this whole AI race which is super wild right yeah they're fighting they've got their AI tool all over the place Gemini is pretty good it's really good for a lot of things but it's not winning Yeah, yeah. yeah, with like, chat GPT was something nobody knew that could happen. Like we didn't even realize this was something we all wanted. We all wanted like some almost genius thing that we could talk to all the time to get all sorts of information. Yeah, quickly without having to dig and try and do our own research. So, well. Okay, we'll go one more story and then I've got a closing quote. So I think we all know at this point the brand 1-800 flowers they're huge now So before they used to be huge because they weren't always Jeff went out to go visit one of their shops And everywhere everywhere in the shop they had posters printed up like slopped on the walls every wall in every room, in the hallways, in the bathroom, in the garage, in every single room. And it was just printed up on the walls, sell more flowers. Why? Because that is what we're all about. That is the only thing that we care about is selling more flowers. We don't care about anything else. We are only here to sell more flowers. And every single person in this company exists for one reason and one reason only and that is to sell more flowers. So every single person, every single minute of every single day needs to be thinking, how can I sell more flowers? So it doesn't matter what their role was in the business, they need to be thinking, how can I sell more flowers? So he's walking down the hall and there was an admin. She did a lot of paperwork, answering the phones, things like that. She's got this huge stack of papers and she's walking down the hall with a stack of papers. And the owner says, hey, whatever her name is, Susan, hey Susan. And he points up to the wall and he goes, what are you doing right now? And she goes. puts the paperwork down, turns around, walks away. And Jeff said, well, what on was that? And he said, if you're not, we have a rule, if you are not doing something, that can somehow be connected to how does it help us sow more flowers? My rule is you do not do it. Ever. So whatever she was doing, clearly, was not connected to sow more flowers. So therefore, I reminded her, sow more flowers. And she stopped, promptly, what she was doing and went back to what she should be doing, which is sell more flowers. So they continue on this tour. They get back into the back of the shop, into the garage where they've got their van for deliveries. And they have a mechanic. The mechanic is underneath, one inch away. And he goes, hey. He goes, watch this. He goes, hey, Joe. He points at the wall. He goes, what are you doing right now? And Joe says, oh, well, I was installing this new filter on all of our vans because this new filter, it saves us X money dollars in gasoline per tank. I think it was $8. So we save with this new filter. We actually save like $8. per tank of gasoline. So I'm going to install each of the filters on our vans. And then what I'm going to do is I'm going to go inside and tell marketing to print up some coupons for $8 off. of a bouquet of flowers and we're going to run that as a promo because if we just saved eight dollars that means we have eight dollars extra so we might as run a promo and that'll help us sell more flowers. And he goes, yeah, it's brilliant. Do that. So the mechanic is thinking all day every day how do I sell more flowers? Now would a mechanic generally be thinking about selling flowers? No. He'd be thinking, how do I wrench on this? How do I fix that? What about the oil change? What about the tires? What about the spark plugs and the brakes? He's not thinking about selling flowers. But it wasn't lost on him because all day, every day, he's staring at a big sign that says, sell more flowers. So it doesn't matter what you are doing. If it's not connected to helping us sell more flowers, what you're doing does not fricking matter. This goes along with a book called The Goal by Elihu Goldratt. And The Goal, spoiler for everybody that wants to read this. operational book is to make money. And so a lot of times we get caught up in creating systems, inventory, things that actually cause waste or over optimizing each individual department or each individual step, but it actually reduces the overall goal of optimizing for selling more flowers, for example, or making more money. And so sometimes team members standing around doing nothing is more effective than them building more widgets for the next step because it just creates more waste or more inventory or like constraint. And so that's the idea is the goal is to eliminate all the constraints to create momentum so that you get that that money coming in and everybody should be focused on that goal because it's very easy to get caught up and like he could be super caught up and I'm gonna make the cars run hyper effective and efficiently but Maybe that just causes more financial spend or maybe that doesn't help them sell more flowers, for example. And so when everybody understands the overall goal and how they fit into that puzzle, then instead of just focusing on, I did my job or I'm doing this, they're focused on, is this helping the goal? And so I love that. I love that idea. And I think that's super important to get everybody on the team to focus on. Cause a lot of times everything's siloed. They focus on their little department. They focus on their little role and they forget the overall goal of the company is to make money. Right. So even like your property managers, your leasing agents, your operator, like everybody who's on what I would call like back end, they have the same job, which is to get more properties to manage. So even if you're not in sales, it doesn't matter. Salespeople, it's very obvious the connection. It's like, yeah, so close more contracts and close more deals and then I have more properties, duh. Great, but how does that apply to your leasing agent? How does that apply to your property manager? How does that apply to your receptionist who's answering the phone? How does that apply to your AI tool? So everybody and everything is aligned with the one goal of the business, which is I don't care what we do unless... we sell more flowers. I don't care what we do. don't care. There is no point in changing the tires if it doesn't help us sell more flowers. Right? So I don't need to hear just for that thing. If we don't sell more flowers, I don't need to change the tires. So they've got to be connected. And that was a great example of how somebody even so far removed from the back end of the business. He's like, Back end of the back end is the mechanic. And he's still focused on top-lingle. Yeah. Yeah. I mean, if you talk to your team and you ask them, what are you doing? And you had to sign up the set, like, you know, get more property management clients. A lot of you aren't focused on that. A lot of them are like, well, I'm just talking to every tenant all the time. I'm talking to every owner all the time. Is that helping the goal of you getting more clients? No, a lot of things aren't. Is it helping keep clients? Cool. That is part of getting more clients, is keeping the clients. But yeah, if it's not related to keeping clients or getting more clients, managing more properties, then there's a lot of bloat and a lot of waste in property management companies. We see it all the time. So much. Yeah. And we're really good at helping you see it. So if you want to make more money and you've got a decent number of doors, you've got 200 plus doors, come talk to us. Our program will be paid for, but probably just the first stuff we help you with in the first month. It's a no-brainer. Okay. Okay, then I'll close it out with this. Okay. He said, as a quote, don't chase money, chase excellence, because excellence follows money. I like it. Yeah, right? It's okay. Because a lot of that's people want. They're like, I just want to make enough money. I want to make more money. It won't matter if you're not excellent at what you do. Yeah. Yeah, well cool. Well, those of you listening, if you have felt stuck, stagnant, want to take your property management business to the next level, reach out to us at doorgrow.com. Also join our free Facebook community just for property management business owners at doorgrowclub.com. And if you want tips, tricks, ideas to learn about and to learn about our offers in DoorGrow, subscribe to our newsletter by going to doorgrow.com slash subscribe. And if you found this even a little bit helpful, Don't forget to subscribe and leave us a review on whatever channel you found this on. We'd really appreciate it. And until next time, remember, the slowest path to growth is to do it alone. So let's grow together. Bye everyone.
Parenting can involve big ideas, public debates and the odd festive guilt trip - and this week, we’re tackling all three. The man who created Adolescence has a new idea for how dads can connect with their sons - it’s beautiful, but one of us hates it. Plus, Amelia dives into the kids party photo that’s divided Australia: can you really “bags” a park table? And finally, it’s Elf O’Clock. Monz realises she’s the last mum on earth without a tiny spy living in her house, and wonders aloud if there are some traditions that should just be left alone. Our recommendations:
Kendall, Andrew, and Angelique are back for another episode. They're discussing What Happened to Ruthy Ramirez by Claire Jiménez. After listening, head over to the Off the Shelf blog and share your thoughts on the episode. And checkout GCPL's Library of Things! Music provided by: https://www.purple-planet.com
Welcome back, big boxers! It's been a while, but we're back to guide you through the ever-evolving world of big box retail. Even after a hiatus, the demand for clear, actionable advice on getting your products into major retailers remains immense. And who better to offer that guidance than someone still in the trenches, making deals and navigating the shifting retail landscape every single day?In this much-anticipated return, Tim Bush dives deep into a topic that's on everyone's mind but rarely in the headlines: tariffs. While it might seem like an old issue, retailers and manufacturers are now truly grappling with the real-world impact. We'll break down the four key strategies you need to master when discussing tariffs with your buyers, ensuring you're prepared, professional, and proactive in these uncertain times. Plus, a crucial bonus tip on why you should always have a backup plan. Don't wait and see—learn how to thrive in the new retail normal!Love the show? Subscribe, rate, review, and share!Here's How »Join the On The Shelf community today:Ontheshelfnow.comOn The Shelf Now Facebook GroupOn the Shelf Now FacebookOn The Shelf Now TwitterOn the Shelf Now Instagram
In this deeply moving episode of Our Better Half, hosts Rosara and Jane sit down with a special guest to discuss an intimate and often unspoken aspect of grief: the loss of a sexual self. Our guest, who prefers to remain anonymous, courageously shares a powerful reflection on her experience since the death of her beloved husband. She introduces us to "Lefty," a flirtatious and sensual persona she developed and nurtured within the safety of her marriage. Lefty was more than just a part of her; she was her husband's "girlfriend," a vital and cherished part of their bond. Our guest shares the painful process of having to "close down" this part of herself after his passing, and the profound sense of loss that came with it. Throughout the conversation, we explore what it means to lose a partner who was not only a best friend and confidant but also a playmate and lover. Our guest opens up about the powerful phrase she and her husband used to describe their connection: "A Quantum of Solace," a state of being where they found shelter and security in each other's arms. She also offers a vulnerable and honest look at how she has navigated the loss of physical intimacy. This episode is a testament to the enduring power of love and a compassionate guide for anyone experiencing similar grief. Listeners, if you'd like to learn more about keeping the sex in a long-term relationship, we recommend Hani Miletski and her late husband's book, Keep It Fresh: Tips For Couples Who Are In It For The Long Haul and Sara Nasserzadeh's book, Love By Design. If you want to catch up on other shows, just visit our website and please subscribe! We love our listeners and welcome your feedback, so if you love Our Better Half, please give us a 5-star rating and follow us on Facebook and Instagram. It really helps support our show! As always, thanks for listening!
This week Dave is joined by Joanna Crishock, VP of Digital Merchandising & Operations at Ahold Delhaize USA. She shares how she's helping iconic brands like Food Lion, Stop & Shop, Giant Food, and The Giant Company stay agile, customer-focused, and digitally connected. From her early days in consumer insights to leading omnichannel strategy across merchandising, operations, and retail media, Joanna brings a powerful “why-first” mindset to every challenge.Dave and Joanna discuss:How to bridge retail media and merchandising teamsWhat true customer-centricity looks like in digital retailWhy asking why is the key to better strategy and collaborationHow Joanna's team helps brands deliver personalized, seamless experiencesWhat makes AD USA's retail media offering stand outPlus: from Halloween treat planning to back-to-school dinners, why the best retailers solve for real life, not just transactions.To find out more about AD USA's retail media and full-funnel omnichannel capabilities, reach out to a member of their sales team at ad.retail.media.sales@aholddelhaizeusa.comConnect with Joanna on LinkedInFollow Beyond the Shelf on LinkedInLearn More about It'sRapidGet the It'sRapid Creative Automation PlaybookTake It'sRapid's Creative Workflow Automation with AI surveyEmail us at sales@itsrapid.io to find out how to get your free AI Image AuditTheme music: "Happy" by Mixaud - https://mixaund.bandcamp.comProducer: Jake Musiker
We're living in the golden age of the family pajama and Alexis is meeting the moment, an Elf of the Shelf resolution has been reached, Project Down and Dirty speculation, and jewel robbery at the Louvre -- somebody call Inspector Clouseau!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
We pulled some good reads off of our shelves for you this week. It's a little of everything, so get your pens ready to jot down a few good reads. Sarah's Shelf: The View From Lake Como by Adriana Trigiani The Correspondent by Virginia Evans A Witches Guide to Magical Innkeeping by Sangu Mandanna Jayme's Shelf: The Netanyahus by Joshua Cohen Matchmaking for Psychopaths by Tasha Coryell Daughters of the Bamboo Grove by Barbara Demick
Drew and Travis rub the lamp of Wishmaster and its sequel, Wishmaster 2: Evil Never Dies! They're video rental mainstays from the late ‘90s, and contain two of actor Andrew Divoff's greatest performances! This is the third week of Happy Happy Halloween, a month of horror films made to maximize your enjoyment this October. TIMESTAMPS 00:00:00 - Wishmaster 00:33:59 - Wishmaster 2: Evil Never Dies 00:58:49 - The Shelf 01:10:49 - Calls to Action 01:12:03 - Currently Consuming 01:25:31 - End SHOW LINKS Warlock: The Armageddon Leprechaun 3 Beast of War GenreVision on Letterboxd Drew Dietsch on Letterboxd Travis Newton on Letterboxd GenreVision on Bluesky Drew Dietsch on Bluesky
Mehlman Qbanks: qbanks.mehlmanmedical.comIG: https://www.instagram.com/mehlman_medical/Telegram: https://mehlmanmedical.com/subscribe/
Episode 115 - Season 4 Ep 2 Storm Front, Part 2 Season 4 is here and First Flight, and the Carrot Crew, have many things to discuss! Chris and Abby talk about the surprise Space Natzis, the Temporal Cold War and costumes galore. With Silik's help, Archer hones in on, Vosk, the temporal operative who altered Earth's past and threatens to destroy all of time. Season 4 Format: -Welcome & Reed Alert (spoiler warning) -Captain's Log & Haiku (episode recap) -Pros and Decons (analysis of episode) - Viewscreen On (calling out a beautiful visual shot or director's choice of shot) - Flipping Duras and/or VAMF (Vulcan as a Mother Flipper) Awards as needed -Porthos' Pick (our favorite parts) -Trivia -Vulcans' Verdict (rating the episode on a scale of 1-10 grapplers) Feel free to let us know your Porthos' Picks and Grappler Ratings, VAMF Awards, Flipping Duras and/or your general thoughts on this episode! We save these and share them on special Mail Bag episodes. (Please note, contributions might be shared on the podcast!) Find Us on Bluesky, Twitter, Instagram, Threads & Facebook: @FirstFlightPod Abby: @abbymsommer Chris: @ShelfNerds Email us feedback and voice recordings (90 secs or less) firstflightpod@gmail.com Find Us on YouTube: Chris' Channel : Completing the Shelf
Send us a textIn this episode of the WTR Small-Cap Spotlight podcast, Sebastian Toke, CEO of GCL Holdings, joins Shawn Severson and James Kisner of Water Tower Research to discuss GCL's full-stack games & entertainment flywheel—connecting distribution (Epicsoft Asia, 2Game), publishing (4Divinity), and hardware/peripherals (Ban Leong Technologies) so data, marketing, and retail execution reinforce one another from IP origination to shelf.The conversation covers FY25 performance (+142% YoY revenue) and what management views as an inflection proving the ecosystem, GCL's role as global physical publisher for Black Myth: Wukong, momentum around Showa American Story, selective entry into mobile with Kingdom Under Fire: The Civil War (global rights except Singapore and Malaysia) targeted for end-2025, expectations for the next-gen console cycle, and how FY26 focuses on integrating software and hardware into a single operating flywheel.
Does Alexis need to do Elf of the Shelf? Please help us resolve her inner-turmoil about participating this holiday tradition. Jennifer Lopez gets real about love with Howard Stern and "WWHL," and teachers are tired of "67" -- what they're doing to quell the trend in the classroom See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Maybe it's NOT exactly what you think it is? Once again, guest host extraordinaire Hayden Orr is back, and this time we're discussing a lesser-known slasher flick that is really more of a giallo sun/slasher rising. Join us as we discuss the wildest jigsaw puzzle techniques you will ever see, a surprise kung fu professor, and Chekhov's Waterbed! Find more from Hayden and Last Book on the Shelf at https://podcasts.apple.com/us/podcast/last-book-on-the-shelf/id1604416407Please rate, review, and tell your fiends. And be sure to subscribe so you don't miss future installments. Join us on Patreon at patreon.com/thefrankencast. Find all of our various links atlinktr.ee/frankencast or send us a letter at thefrankencast@gmail.com. We'd love to hear from you!Your Horror Hosts: Anthony Bowman (he/him) & Eric Velazquez (he/him). Cover painting by Amanda Keller (@KellerIllustrations on Instagram).
We're joined by author Gareth Dace to dive into Tottenham Hotspur's most formative decade. From Keith Burkinshaw's progressive blueprint and the revolutionary arrivals of Ardiles and Villa, to Archibald and Crooks igniting White Hart Lane, the sale of Chris Waddle to Marseille, Clive Allen's 49-goal season, and that deafening 1984 UEFA Cup shootout, this is Spurs in the 80s in full color. We get into Irving Scholar's vision, the PLC era, Hummel, the Shelf stand rebuild, hooliganism, and the Alan Sugar vs Terry Venables fallout. Gareth's new book Hotshot Tottenham: Spurs in the 80s – Hoddle, Hummel and Hazards charts the glory and the chaos. He's also launched a nostalgia pod, Is Gascoigne Gonna Have a Crack?, with Darren Anderton as the first guest. If you love Tottenham history, this one's catnip. Learn more about your ad choices. Visit podcastchoices.com/adchoices
What does it take to digitally transform a $50 billion supply chain business?This week's guest, Murat Genc, President and Chief Information & Digital Officer at McLane Company, shares how he's helping a 130-year-old company embrace the future of technology.From his early days building algorithms in college to leading transformations at P&G, Whirlpool, and now McLane, Murat brings a rare blend of technical depth, leadership savvy, and startup mentality to every challenge he faces.You'll learn about:The “always-on” mindset driving McLane's modernizationBuilding AI assistants that work across every departmentHow emerging brands are breaking through with McLane's helpWhat it really takes to scale transformation across legacy systemsConnect with Murat on LinkedInFollow Beyond the Shelf on LinkedInLearn More about It'sRapidGet the It'sRapid Creative Automation PlaybookTake It'sRapid's Creative Workflow Automation with AI surveyEmail us at sales@itsrapid.io to find out how to get your free AI Image AuditTheme music: "Happy" by Mixaud - https://mixaund.bandcamp.comProducer: Jake Musiker
The first head coach domino of the year falls, with the Tennessee Titans sacking Brian Callahan after a 1-5 start to the season, leaving rookie QB Cam Ward coachless!Plus, the boys break down another interesting week in the NFL, with big injuries to 49ers, Bucs and more, plus a stirring win for the Panthers, an escape from the Chargers and perhaps the return of the Chiefs?We also have Dos' trivia, Shelf of Shame and all the Cam Skattebo hype you could possibly wish for!Thanks to Coast n Smoke (coastnsmoke.com.au), 4 Bros Coffee (4broscoffee.com.au). Use code OUTBACK for discount on their goodies!Huge thanks to the Suburban Brew (our longest-standing partners) and the legends at Wayne Phillis Kia!TIMESTAMPS:00:00 Intro03:35 Callahan Sacked!08:50 Sliding into DMs 12:04 No Brainers and Game Reviews28:05 Playoff Lock/Shelf of Shame37:46 Eagles-Giants46:10 Cowboys-Panthers53:50 Chargers-Dolphins59:30 Dos' Trivia01:03:07 Week 7 Preview01:12:22 Joke of the Week Week 6 games:Eagles 17 @ Giants 34Broncos 13 v Jets 11Seahawks 20 @ Jags 12Chargers 29 @ Dolphins 27Rams 17 @ Ravens 3Cardinals 27 @ Colts 31Cowboys 27 @ Panthers 30Patriots 25 @ Saints 19Browns 9 @ Steelers 23Titans 10 @ Raiders 2049ers 19 @ Bucs 30Bengals 18 @ Packers 27Lions 17 @ Chiefs 30Bills @ Falcons, Bears @ Commanders later todayTexans (2-3) and Vikings (3-2) are on bye#flyeaglesfly #chiefskingdom #demboyz #dallas #Cowboys #eagles #chiefs #kansascity #boltup #chargers #colts #bleedblue #indy #dolphins #finsup #miami #steelersnation #pittsburgh #steelers #nyjets #jets #ganggreen #jags #duuuval #panthers #keeppounding #carolina #jacksonville #liamcoen #saints #cardinals #arizona #neworleans #whodat #spencerrattler #commanders #takecommand #washington #nygiants #newyorkgiants #danieljones #falcons #bucs #atlanta #tampabay #dirtybirds #browns #dawgpound #cleveland #bengals #cinci #whodey #pats #patriots #newengland #raiders #lasvegasraiders #jeanty #raidernation #seahawks #12thman #seattle #sanfran #49ers #letsride #broncoscountry #denver #broncos #tennessee #titans #titanup #greenbay #gopackgo #lions #detroit #texans #houston #rams #ramshouse #larams #buffalo #bills #billsmafia #ravens #joshallen #lamarjackson #ravensflock #baltimore #chicago #bears #calebwilliams #vikings #skol
Dante used Callista's dormantus—the piece of her soul that channeled raw magical power from the anemones in the cavern beneath the Alnwick Poison Garden—to blackmail her into giving him her Lumencia properties and criminal organizations. She is also giving Dante the contract that keeps Lincoln's son, Samuel, trapped on The Shelf. As soon as Ariella Goldman, Lincoln's lawyer, and Shocking Cock Kahn, Callista's lawyer, finish filing the paperwork, Samuel will finally be set free. Lincoln, Dante, Billy, and Magda—who controls Sir Arnault the Pure's Cursed Armor—are at Callista's club, which is now Dante's club, celebrating as they patiently wait for the magical ink to dry. Is Lincoln's grueling quest to save his son finally over? Created by Scott Sigler and Rob Otto Written and performed by Scott Sigler Production Assistance by Allie Press Copyright 2025 by Empty Set Entertainment Theme music is the song “They're Watching Me” by SUPERWEAPON. Stuff that suit with savings from the GoDaddy Promo Code CJCFOSSIG3, which lops 99 percent off Year One of a new dot-com domain registration. Learn more about your ad choices. Visit megaphone.fm/adchoices
Drew and Travis read their vows to the Bride of Frankenstein! Now celebrating its 90th anniversary, this Universal Monsters classic is the second film of Happy Happy Halloween, a month of horror films made to maximize your enjoyment this October. TIMESTAMPS 00:00:00 - Bride of Frankenstein 00:53:17 - The Shelf 01:04:05 - Calls to Action 01:04:57 - Currently Consuming 01:21:47 - End SHOW LINKS her Dracula's Daughter Ghost of Yotei Deep Impact GenreVision on Letterboxd Drew Dietsch on Letterboxd Travis Newton on Letterboxd GenreVision on Bluesky Drew Dietsch on Bluesky
Tired of “Home for the Holidays” on repeat? In this episode we share 20+ proven, low-lift holiday ideas you can roll out fast—from tasteful model-home décor and seasonal website swaps to HOA-friendly gatherings, realtor tailgates, and UGC contests that fuel word-of-mouth and Q4 sales.Download the Holiday Marketing Guide to follow along! You'll learn how to:Refresh branding (seasonal logos, signatures) without a full rebrandMake models feel magical on a budget (wrapped boxes, greenery, scent & sound)Add simple virtual décor to renderings/videos for social, email, and plan pagesHost community + HOA events (Story Time with Santa, cookie swaps, decorating classes)Win with realtors (tailgate broker opens, Santa photo ops, “12 Days” prize runs)Give calorie-free gifts that stick around (mini pumpkins, plants with branded picks)Spark UGC with “Pictures for Pie,” porch-decor contests, & Elf-on-the-Shelf photo opsPublish local holiday guides (pumpkin patches, Santa pics, tree farms, best light displays)Who it's for: New-home marketers, OSCs, sales leaders, and on-site teams who want festive campaigns that convert—without burning the December candle at both ends.Chapters: 00:00 Welcome & why holiday differentiation matters 03:00 Model-home décor (indoor/outdoor) on a budget 06:00 Virtual décor for renderings & short videos 08:00 Community/HOA experiences that drive referrals 10:00 Realtor plays: tailgates, Santa photos, 12-day giveaways 13:00 Sticky gifts (not sweets!) 15:00 UGC contests that explode reach 18:00 Local guides for SEO + goodwill 20:00 Wrap-up & next steps
Lincoln, Billy, Dante, and the cursed suit of armor controlled by Magda left Cordis and have transited to the Lumencia train station. They have the dormantus, and are preparing for the final showdown with Callista at her club. Can they blackmail her into giving up her Lumencia criminal holdings, and with it, the contract that keeps Sam locked up on the Shelf? Can Lincoln finally free his only child from purgatory? Created by Scott Sigler and Rob Otto Written and performed by Scott Sigler Production Assistance by Allie Press Copyright 2025 by Empty Set Entertainment Theme music is the song “They're Watching Me” by SUPERWEAPON. When it comes to closing the deal, GoDaddy Promo Codes CJCFOSSIG3 delivers by trimming 99 percent off the retail cost of a new domain registration. Learn more about your ad choices. Visit megaphone.fm/adchoices
Drew and Travis are definitely not ticked off that they had to watch Ticks! It's the 1993 creature feature that stars Seth Green, Alfonso Ribeiro, Clint Howard, and Peter Scolari! This is the first week of Happy Happy Halloween, a month of horror films made to maximize your enjoyment this October. TIMESTAMPS 00:00:00 - Ticks 00:51:22 - The Shelf 00:59:17 - Calls to Action 01:00:38 - Currently Consuming 01:17:13 - End SHOW LINKS Attack the Block Mosquito Primitive War GenreVision on Letterboxd Drew Dietsch on Letterboxd Travis Newton on Letterboxd GenreVision on Bluesky Drew Dietsch on Bluesky
Alexis made a mom friend, Halloween and Christmas fight for shelf space, Jason makes a bread correction, a funny listener encounter, and Nicole Kidman and Keith Urban are officially divorcingSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.