Podcasts about building a brand

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Best podcasts about building a brand

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Latest podcast episodes about building a brand

a16z
What You Missed in AI This Week (Google, Apple, ChatGPT)

a16z

Play Episode Listen Later Jun 13, 2025 28:50


Things in consumer AI are moving fast. In this episode, Justine and Olivia Moore, investing partners (and identical twins!) at a16z, break down what's real, what's overhyped, and what's next across the consumer AI space. They cover: Veo 3: how Google's video model unlocked a new genre of content OpenAI's Advanced Voice Mode: upgrades, realism, and... um, human-like hesitation Apple's AI announcements 11Labs V3: expressive voice tags, real-time interruptions, and narrative tools for creators New data from a16z: AI consumer startups are ramping revenue faster than ever—and they show you how Justine walks through how she used ChatGPT, Ideogram, and Krea to launch a fully AI-assisted brand prototype (store photos and all)Timecodes: 00:00 Introduction  00:28 Meet the Hosts: Justine and Olivia00:44 Veo 3: The Game-Changer in AI Video06:34 ChatGPT's Advanced Voice Mode Updates10:22 Apple's AI Announcements and Siri's Shortcomings12:18 11 Labs' New Voice Model: 11 V315:50 Report from a16z: AI Revenue Growth23:14 Demo of the Week: AI in Brand CreationResources: Read ‘What “Working” Means in the Era of AI Apps': https://a16z.com/revenue-benchmarks-a... Find Justine on X: https://x.com/venturetwins Find Olivia on X: https://x.com/omooretweetsTools Discussed: Veo 3: https://gemini.google/overview/video-... OpenAI: https://openai.com/chatgpt 11Labs (V3 voice model) – https://elevenlabs.io/ Ideogram (logo/image generation) – https://ideogram.ai/ Black Forest Labs/Flux Context (image editing via Krea) – https://www.krea.ai/ Flux Context demo (Krea launch post) – https://www.krea.ai/blog/flux-context Hedra: https://www.hedra.com/Stay Updated: Let us know what you think: https://ratethispodcast.com/a16zFind a16z on Twitter: https://twitter.com/a16zFind a16z on LinkedIn: https://www.linkedin.com/company/a16zSubscribe on your favorite podcast app: https://a16z.simplecast.com/Follow our host: https://x.com/eriktorenbergPlease note that the content here is for informational purposes only; should NOT be taken as legal, business, tax, or investment advice or be used to evaluate any investment or security; and is not directed at any investors or potential investors in any a16z fund. a16z and its affiliates may maintain investments in the companies discussed. For more details please see a16z.com/disclosures.

Camera Shake Photography Podcast
How to Stand Out as a Photographer in 2025 – JEAN CARLO PEÑALOZA - Episode 261

Camera Shake Photography Podcast

Play Episode Listen Later Jun 12, 2025 79:25


Are you ready to take your photography career to the next level? In this episode, we sit down with Jean Carlo Peñaloza—renowned portrait and underwater photographer, educator, and host of The Outspoken Artist Podcast. Jean Carlo shares his personal journey from creative struggles to professional triumphs, giving real-world advice on how to stand out as a photographer in 2025.Discover essential strategies for building a strong photography brand, finding your unique artistic voice, and navigating the ever-changing world of photography business. Jean Carlo opens up about the realities behind the lens—balancing passion, creativity, and business success while maintaining mental health and resilience.We cover everything from branding, marketing, and client management to the power of community, podcasting, and embracing authenticity in your work. Whether you're just starting out, looking to grow your photography business, or seeking inspiration from industry leaders, this interview is packed with actionable insights and honest advice.Subscribe for more interviews with top photographers, creative business tips, and the latest trends in photography and videography. Join our community and keep your creative edge sharp!Subscribe for more deep-dive interviews and practical tips!Hosted by Kersten Luts#CameraShakePodcast #JeanCarloPenaloza #theoutspokenartist******************************************************************SUPPORT THE PODCAST: www.buymeacoffee.com/camerashake******************************************************************JOIN THE CAMERA SHAKE COMMUNITY for the latest news and some behind the scenes insights:  www.camerashakepodcast.com******************************************************************Check out our sponsor: www.platypod.com******************************************************************THIS WEEK'S LINKS:Jean Carlo on the web:https://theoutspokenartist.com/Jean Carlo on Social Media:Facebook: https://www.facebook.com/theoutspokenartistInstagram: https://www.instagram.com/outspokenartist_podcastYouTube: https://www.youtube.com/@OutspokenArtistJOIN THE CAMERA SHAKE COMMUNITY for the latest news and some behind the scenes insights:  www.camerashakepodcast.com======================================CAMERA SHAKE PODCAST ON YOUTUBE:https://www.youtube.com/camerashakeFULL EPISODE 261 ‘How to Stand Out as a Photographer in 2025 – JEAN CARLO PEÑALOZA' IS ALSO AVAILABLE ON: YouTube - https://youtu.be/rhb0n0JWy38Apple Podcasts - https://apple.co/2Y2LmfmSpotify - https://spoti.fi/304sm2G FOLLOW US ONInstagram: https://www.instagram.com/camerashakepodcast/Facebook: https://www.facebook.com/camerashakepodcastTwitter: https://twitter.com/ShakeCameraKersten's website:www.kerstenluts.comKersten on Instagram:https://www.instagram.com/kerstenluts/https://www.instagram.com/threeheadsinarow/

How'd She Do That?
241. Founders of Half Past Seven on Hosting Well, Designing with Purpose, and Building a Brand

How'd She Do That?

Play Episode Listen Later Jun 10, 2025 46:48


In today's episode of How'd She Do That?, Emily Landers welcomes Jen Burch and Margaret Dillard, the talented co-founders behind the elevated home and entertaining brand Half Past Seven. What began as a shared appreciation for thoughtful design and meaningful gathering has blossomed into a celebrated business known for its handcrafted home essentials that combine function, beauty, and story.Listeners will hear how Jen and Margaret met through work, connected as moms of young boys, and went on to build a business rooted in the mantra “more joy, less stress.” From the origins of the brand name to their passion for traditional craftsmanship and Mexican artisanship, this episode is full of wisdom, inspiration, and laughter.With product lines ranging from hand-blown glassware to hand-painted ceramics and pewter serveware, Half Past Seven empowers women to entertain with ease and confidence—elevating the everyday with products that hold both purpose and style.Whether you're a design enthusiast, aspiring entrepreneur, or someone who simply loves gathering people together, this episode will leave you deeply inspired.

Retention Chronicles
Muddy Bites: Building a Brand Beyond Social Media and Kickstarter with Kate Kasch, Chief Customer Officer

Retention Chronicles

Play Episode Listen Later Jun 9, 2025 37:15


Mariah Parsons hosts the "Retention Chronicles" podcast, sponsored by Malomo, a shipping update platform praised by Alicia, founder of Midstoppers. Guest Kate Kasch discusses her career in the food industry, from Wrigley to Mars Inc, and her transition to scaling brands like Good Pop and Muddy Bites. Kate highlights the challenges of translating consumer interest into retail distribution, emphasizing the importance of social media presence and retailer relationships. She shares a successful campaign by Good Pop, the "Good Pop Hotline," and discusses the significance of authenticity and consumer engagement in retention strategies.Episode Timestamps:Kate's Career Journey 3:22Kate shares her 20-year career in the food space, starting from her first job out of college with Wrigley.She describes her experience working for Mars Inc, including roles in logistics, sales, analytics, and marketing.Kate talks about her midlife career change, leaving Mars Inc to join a small, scaling brand, Good Pop.She highlights her role in scaling Good Pop and the challenges of competing with established brands.Introduction to Muddy Bites 7:06Kate explains her recent move to Muddy Bites, a brand focused on bringing fun and joy back to snacking and cookies.She describes Muddy Bites as a 3D cookie inspired by the best part of an ice cream cone.Kate shares the brand's history and the founders' vision of creating a unique, shelf-stable cookie.Mariah expresses her excitement about trying Muddy Bites and shares her personal experience with the product.Challenges of Scaling a Brand 9:48Kate discusses the differences between working at a large global brand and a small emerging brand.She highlights the challenges of translating consumer interest into retail shelf space.Kate shares the story of Muddy Bites' Kickstarter launch and the difficulty of securing retail distribution.She emphasizes the importance of building consumer demand and marketing efforts to prove the brand's value to retailers.Retail Distribution and Consumer Acquisition 12:52Mariah and Kate discuss the challenges of acquiring retail distribution and the role of social media in consumer acquisition.Kate shares examples of successful campaigns, including Good Pop's "Good Pop Hotline" and Disney's emotional advertising.They talk about the importance of virality and social media presence in attracting retail buyers.Kate explains the need for a strong social media presence to create brand love and drive retail sales.Retention Strategies for DTC and Retail 25:53Kate outlines the tactics for retaining consumers in DTC and retail channels.She emphasizes the importance of timely reminders, reviews, and discounts in DTC retention.Kate discusses the role of in-store promotions, shelf availability, and retailer relationships in retail retention.She highlights the need for a captive audience and effective communication with retailers to drive sales.Authenticity and Consumer Connection 30:11Kate and Mariah discuss the importance of authenticity and emotional connection in branding.Kate shares examples of how large brands leverage their history and family roots to create authenticity.They talk about the role of founder stories and consumer involvement in building brand loyalty.Kate emphasizes the need for small brands to create a sense of community and ownership among their consumers.Conclusion and Future Collaboration 35:03Mariah thanks Kate for sharing her insights and experiences on the podcast.They discuss the potential for future collaborations and additional episodes.Mariah encourages listeners to subscribe, follow the podcast on social media, and suggest future guests.The episode concludes with a shout-out to the podcast sponsor, Malomo, and its benefits for Shopify brands.

Savvy Marketing for Small Business
Building a Brand that Shines: Simple Steps to Position Your Message and Attract Clients on Repeat (45)

Savvy Marketing for Small Business

Play Episode Listen Later Jun 8, 2025 18:54


In this episode of Savvy Marketing for Small Business, Samantha Sheppard dives into the essentials of building a strong brand identity and positioning it effectively in the market. She shares simple, actionable strategies for defining your brand personality, creating a consistent visual identity, and carving out your unique space in the minds of your ideal clients. With practical tips and relatable stories, Samantha helps busy women in business understand that branding is more than just a logo—it's the foundation of every marketing effort. She wraps up with a powerful invitation to join the Magnetic Marketing Academy for step-by-step support in building a brand that stands out and attracts the right clients.As mentioned in this episode:Magnetic Marketing Academy - Where Women in Business Turn Branding into Brilliance. Grab your seat TODAY!https://samanthasheppardconsulting.com/master-your-messaging--------------------------------------------------------------------------------➡️ Visit my website to check out courses and programs (Including the Magnetic Marketing Academy):  https://samanthasheppardconsulting.com/➡️ Have questions or topics YOU want to learn about?  Send me your thoughts and suggestions to samantha@samanthasheppardconsulting.com ➡️ For daily tips and strategies to simply your marketing plan, join my FB Group - Marketing Made EASY for Women in Business HERE

In the Club by Club Colors
“People remember stories”: Lessons from 35+ years of building brands

In the Club by Club Colors

Play Episode Listen Later Jun 5, 2025 30:17


What does it take to build a career at the intersection of law, consulting, and marketing—before any of those industries embraced branding? Linda Orton knows firsthand. From being on the ground floor of legal marketing to launching a full rebrand at private equity speed, Linda shares how to create strategic clarity, build internal buy-in, and lead through change. Linda breaks down why B2B marketing is still misunderstood, how storytelling powers brand adoption, and what it takes to align teams under one message—fast. Apple: https://podcasts.apple.com/us/podcast/in-the-club-by-club-colors/id1611056742 Spotify: https://open.spotify.com/show/0vqZB7gPKLTlkDHI66XxN3 Connect with Linda on LinkedIn: https://www.linkedin.com/in/lindasedlofforton/ If you need branded solutions for your events, giveaways and employee engagement, check out Club Colors: https://www.clubcolors.com A big thank you from Linda to recent partners: https://www.linkedin.com/company/theplayniceagency/ https://www.linkedin.com/company/rebelpinecreative/ https://www.linkedin.com/company/vested-llc/ https://www.linkedin.com/company/passle/ https://www.linkedin.com/company/upslide/

Strategy Sessions
Building a brand people love with BPerfect's Brendan McDowell

Strategy Sessions

Play Episode Listen Later Jun 5, 2025 57:08


Brendan McDowell is the founder of BPerfect Cosmetics and Voduz Hair. He's built two amazing brands (from a background in sales) by investing in community and social media.  In this episode we discuss:Work life balanceBuilding a community of fansFollowing social trends and social sellingDragons Den and Made Up In Belfast Opening on the High Street when everyone said “the High Street is dead”Staying close to the customer as your role evolves into CEOLaunching in Superdrug Rethinking sales from a strategic perspectiveWhat comes next Brendan McDowell Founded in Belfast in 2012 by visionary entrepreneur Brendan McDowell, BPerfect Cosmetics set out to revolutionise the beauty industry with products that are easy to use, versatile, and transformative. Brendan's game-changing approach caught the spotlight in 2017 on Ireland's Dragons' Den, where he wowed all five Dragons and secured offers from two, to which he later declined.Since then, Brendan has been nominated for Ernst & Young's Entrepreneur of the Year and earned multiple awards for his bold entrepreneurial spirit. Today, BPerfect is a global beauty powerhouse, stocked in over 2,000 locations across Ireland, the UK, and internationally.Known for its cult-favourite makeup, tanning essentials, and more recently, skincare, BPerfect has also partnered with top makeup artists and influencers to create standout collections like the Stacey Marie Carnival Collection, LMD Collection, and Annalivia Collection.With record-breaking sales on TikTok and a spot among the top five beauty brands in the UK and Ireland, BPerfect is leading the way with exciting new revenue streams and unstoppable growth.Find Brendan on TikTok and Instagram Andi JarvisIf you have any questions or want to talk about anything that was discussed in the show, the best place to get me is on LinkedIn or Instagram. If you want the podcast emailed to you sign up for it onthe Eximo Marketing website. Make sure you subscribe to get the podcast pushed to you and if you enjoyed the show, please give it a 5* rating.Andi Jarvis, Eximo Marketing.

Startup To Scale
228. Building a Brand While Raising a Baby: Minky Muffins' Journey to Product-Market Fit

Startup To Scale

Play Episode Listen Later Jun 4, 2025 27:57 Transcription Available


 Angie Kaminky launched Minky Muffins just months before giving birth—and never stopped moving. In this episode, we dive into the reality of launching a food brand while navigating parenthood, production challenges, and early retail wins. A must-listen for founder-parents balancing growth and grit. Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.

FairDinkum Podcast
Lessons In Building A Brand, Navigating Creativity & Having A Lasting Impact | HalalBros

FairDinkum Podcast

Play Episode Listen Later Jun 4, 2025 93:29


Yess people, welcome back to another episode! This week we've had the pleasure in sharing the couch with Suleiman and Humdaan, aka the Halalbros! This episode has been in the works for a while now and alhamdulilah we have finally made it happen. On this episode we spoke about how their journey all started from doing car views in their backseats to viral food reviews as the halalbros! We discussed the struggles of content creation as a Muslim, dealing with criticism as well as untold stories including rejecting half a million dollar international deal! Enjoyyy Make sure to subscribe, drop a comment, and share !! Follow the boys on their journey at: Instagram: @halalbrosau Follow us on our socials at: Instagram: @fairdinkumau TikTok: @fairdinkumau For the audio listeners out there, check us out on all podcasting platforms! 0:00 Intro 0:26 Preview 1:12 What's Your Coffee Order? 4:07 Early Days of Halalbros 9:03 From Backseat Car Reviews To Viral Food Reviews 18:05 Impacting Businesses and Changing Lives 24:23 “We Visit 4 Restaurants EVERY WEEK!” 29:26 Rejecting a HALF A MILLION DOLLAR International Offer 40:55 There Are More Valuable Things In Life Than Money 44:45 What Halalbros Struggle with Daily 47:48 Getting on the Lygon St Billboard! 50:52 “Restaurants removed pork & alcohol just to collab with us!” 55:42 Suleiman's Top 3 Restaurants 57:39 Humdaan's Top 3 59:44 Best Kebab in Melbourne?? 1:02:05 “You Guys ALWAYS Post Just Good Reviews” 1:08:55 Best Acai in Melbourne?? 1:09:58 1 Change You Wish You Made 1:12:20 The Future of ‘Halalbrosau' 1:16:05 The Beauty of Travel

If You Give A Dad A Podcast
Building A Brand: A New Era For IPW (Guest: Justin Somers)

If You Give A Dad A Podcast

Play Episode Listen Later Jun 3, 2025 69:19


Building the Brand: A New Era for IPW Justin gives us the inside scoop on IIn this episode, I sit down with Justin Somers, one of the new owners of Island Pro Wrestling out of Canada. We dive into what it takes to run a successful wrestling promotion today—from the importance of production quality and killer promos to the role social media plays in building a loyal fanbase.PW's upcoming event, Game On, happening June 7th, which will feature the Canadian debut of August Artois. (August actually recommended this podcast to IPW—huge shoutout to him!) We also talk favorite wrestlers, unforgettable feuds, dream matches, and what's next for IPW as it steps into a brand-new era. If you're into wrestling, storytelling, and behind-the-scenes strategy, this episode brings it all.   ======================== Podcast Networks:       Zeo to Hero Podcast Network: https://zeotohero.com/         OIW Podcast Network: https://www.oiwpodcastnetwork.com/         ======================== Merch! https://iygadapshop.etsy.com/    Stickers By Stasha: https://linktr.ee/stickersbystasha        =======================     Original Geek Comics: https://www.originalgeek.org    https://linktr.ee/OrgnlGeek    Original Geek: Beyond The Panels Podcast: https://www.redcircle.com/show/ogbeyondthepanels     ========================================== If You Give A Dad A YouTube Channel: https://www.youtube.com/@IfYouGiveADadAYoutubeCha-uw7zm    If You Give A Dad A Cosplay: https://www.youtube.com/@IfyougiveadadaCosplay-nl9hc  ========================= musical credits for show:       Beginning Music from www.tunetank.com         Intro theme sampled from: https://pixabay.com/music   (find whole song there)       Outro music by: D.Cure Produced by: tunnA Beatz If you enjoy his music, be sure to check out his website as well! www.dcurehiphop.com         ===========================       Linktree to follow me: http://linktr.ee/Giveadadapodcast       

The Raving Patients Podcast
All Things Cosmetic Dentistry: Building a Brand That Smiles Back

The Raving Patients Podcast

Play Episode Listen Later May 30, 2025 36:50


If you've ever felt overwhelmed by insurance red tape, staffing headaches, or the pressure to be a “do-it-all” practice—this episode is for you. In this conversation, I'm joined by Dr. Tejas Patel, a leading cosmetic dentist whose journey from multi-location burnout to solo, specialized success is one every dentist should hear. With over 2 million TikTok followers and a fully cosmetic boutique practice in Austin, Texas, Dr. Patel has redefined what's possible when you combine smart systems, social media, and staying true to your passion. We talk about everything from patient acquisition through viral video, to the growing demand for natural-looking veneers, and why he shut down two thriving offices to go all-in on what he loved most. You'll also learn about the Veneer Blueprint Course, his online CE-accredited training that helps dentists confidently master cosmetic cases—from preparation to marketing. Whether you're cosmetic-curious or ready to pivot your practice, this episode delivers. Here are just a few of the important and eye-opening topics we explored: The Power of Focus: Why simplifying your procedures and practice model could be the secret to long-term success. Social Media as Strategy: How Dr. Patel leverages TikTok and Instagram to attract out-of-state veneer patients—daily. From Insurance to Independence: What it really takes to transition away from PPOs and build a fee-for-service model. What Patients Want Now: A look into the latest veneer trends—think natural, undetectable, and confidence-boosting. Teaching with Transparency: Why Dr. Patel built a step-by-step veneer course (with live procedure footage, checklists, and marketing tips) to help others get the same results. — Key Takeaways 00:42 Welcome + Event Reminder   02:37 Meet Dr. Tejas Patel   04:37 The TikTok Journey   12:52 Trends in Cosmetic Dentistry   16:56 From Burnout to Boutique   20:44 Building a Streamlined Practice  22:27 Inside the Veneer Blueprint Course   29:20 Vision for Cosmetic Education   31:12 Lightning Round Q&A   — Connect with Dr. Tejas Patel: Instagram (Main): @tejaspateldds Instagram (Courses): @veneertraining Veneer Course Info: drtejaspatel.podia.com   — Learn proven dental marketing strategies and online reputation management techniques at DrLenTau.com. This podcast is sponsored by Dental Intelligence. Learn more here. This podcast is sponsored by The Doc Sites, the leading provider of websites and online marketing for dentists. Find out more here. Raving Patients Podcast is your go-to place for the latest and best dental marketing strategies that will help you skyrocket your practice. Follow us for more!

The Unforget Yourself Show
Building a Brand with Impact: The Highs and Lows of Entrepreneurship in PR & Marketing with Alexis Quintal

The Unforget Yourself Show

Play Episode Listen Later May 29, 2025 29:15


Alexis Quintal is the CEO of Rosarium PR & Marketing Collective, who helps entrepreneurs and luxury brands elevate their visibility and influence through strategic public relations and innovative marketing solutions.Through her comprehensive approach combining earned media, digital marketing, and high-profile events, Alexis guides industry leaders to build powerful personal brands and establish themselves as respected authorities in their fields.Her dedication to empowering businesses with tailored PR strategies demonstrates the impact of strategic storytelling and authentic brand building. By focusing on both digital presence and real-world connections, she's helping clients transform their visibility and make their mark in crowded markets.Here's where to find more:Website: https://rosarium.workInstagram: https://www.instagram.com/rosarium.workLinkedIn: https://www.linkedin.com/company/rosarium-marketingLinktree: https://linktr.ee/rosarium.work?utm_source=linktree_profile_sh…___________________________________________________________Welcome to The Unforget Yourself Show where we use the power of woo and the proof of science to help you identify your blind spots, and get over your own bullshit so that you can do the fucking thing you ACTUALLY want to do!We're Mark and Katie, the founders of Unforget Yourself and the creators of the Unforget Yourself System and on this podcast, we're here to share REAL conversations about what goes on inside the heart and minds of those brave and crazy enough to start their own business. From the accidental entrepreneur to the laser-focused CEO, we find out how they got to where they are today, not by hearing the go-to story of their success, but talking about how we all have our own BS to deal with and it's through facing ourselves that we find a way to do the fucking thing.Along the way, we hope to show you that YOU are the most important asset in your business (and your life - duh!). Being a business owner is tough! With vulnerability and humor, we get to the real story behind their success and show you that you're not alone._____________________Find all our links to all the things like the socials, how to work with us and how to apply to be on the podcast here: https://linktr.ee/unforgetyourself

The TrustMakers
Dove's Marcela Melero on Building a Brand People Believe In 

The TrustMakers

Play Episode Listen Later May 29, 2025


Marcela “Mele” Melero, Chief Growth Officer of Dove Personal Care North America and Dove Masterbrand, joins Edelman's Smita Reddy to explore the ways brands can stay relevant in the modern age. Mele discusses how Dove is shifting power from the brand to the people by widening the definition of beauty and adapting to societal shifts, … Continue reading "Dove's Marcela Melero on Building a Brand People Believe In "

The Source of Commercial Real Estate
Raising Capital From Family Offices with Salvatore Buscemi

The Source of Commercial Real Estate

Play Episode Listen Later May 27, 2025 31:50


Connect with Sal:https://www.linkedin.com/in/salvatore-buscemi/https://brahminpartners.com/Click to text the show! Email Jonathan with comments or suggestions:podcast@thesourcecre.comOr visit the webpage:www.thesourcecre.com*Some or all of the show notes may have been generated using AI tools.

Summer School
Booked and Unbothered: Joshua Huggett on Building a Brand by Being Yourself

Summer School

Play Episode Listen Later May 27, 2025 83:31


In today's episode, I'm joined by the wildly creative and completely unfiltered Joshua Huggett — a wedding photographer who's carved out a thriving business by doing the exact opposite of what most people think they should do. We talk about showing up as yourself, why he intentionally keeps his Instagram following small, and how ditching second shooters actually made his work better. Who is Joshua: Joshua Huggett is a wedding photographer from Adelaide, South Australia who specialises in making everyone feel comfortable in front of the camera.   Subscribe to Summer School to get access to exclusive podcast episodes, classes, an amazing community of photographers + educators, and tons more amazing content.  Subscribe here   Connect with Josh: Website: joshuahuggettmedia.com Instagram / TikTok / Youtube: @ImJoshHuggett Get info on his upcoming educational workshop: HERE   Connect with Me: Subscribe to our emails for updates on all things Summer School! SUBSCRIBE HERE Show Notes: the-summerschool.com Instagram: @summergrace.photo  @the_summerschool   Shop My Products: Become a Member of Summer School My Summer Grace x G-Presets (discount code: SUMMERSCHOOL) My Pricing Guide

The Blogger Genius Podcast with Jillian Leslie
Stop Chasing Traffic. Start Building a Brand That Pays You.

The Blogger Genius Podcast with Jillian Leslie

Play Episode Listen Later May 21, 2025 43:02


If you're still relying on Google traffic and ad revenue to grow your blog, here's the hard truth: that era is over. In this episode of The Blogger Genius Podcast, I sat down with Katie Trant of Foodie Brand Lab to talk about the seismic shift happening in online business. AI is changing how people search, generic content is flooding the internet, and Google algorithm updates are gutting traffic overnight. So what is working now? Katie and I break it down: it's time to stop chasing SEO and start building a memorable brand that people search for by name. Show Notes: MiloTree FREEBIE: Write Your Ebook in Under 2 Hours FREEBIE: Create a Lead Magnet in 10 Minutes Join The Blogger Genius Newsletter Become a Blogger Genius Facebook Group Foodie Brand Lab Use code PODCAST to save $50 on Katie's course Subscribe to the Blogger Genius Podcast: YouTube iTunes Spotify Why SEO-Only Blogging No Longer Works Let's face it—depending on SEO traffic and ads was once a goldmine. Bloggers who mastered keyword research could build passive income machines. But now? With Google's updates and AI tools like ChatGPT answering simple questions instantly, those days are behind us. Katie shared how even her most high-performing posts like “how to cook dried chickpeas” are losing relevance—not because they're bad, but because users now ask AI instead of clicking through to a blog. What's the solution? You Are the Unique Ingredient The only thing that can't be copied by AI is you. Whether you're sharing chocolate chip cookie recipes or parenting tips, your voice, values, personality, and brand are what make you stand out. Katie puts it perfectly: “The only truly unique thing about your recipe is you.” That means showing up as a real person—on video, in your writing, and across your digital products. And yes, that means being relatable and even a little imperfect.

Profitable Web Designer with Shannon Mattern
Building a Brand with Jacob Cass of Just Creative EP 143

Profitable Web Designer with Shannon Mattern

Play Episode Listen Later May 21, 2025 40:51


NEW free training for women web designers: Book higher-paying web design projects without overworking! ​Get our Profitable Web Design Business Roadmap Training and find out how to go from undercharging and hustling to booking projects you love (at higher prices than you thought possible). Get the full show notes at https://webdesigneracademy.com/143 When you're ready, here are some ways we can help you with your web design business:​

The Ali Rae Haney Show
Building a Brand That Challenges the Healthcare System with Lori Webb and Emily Albers

The Ali Rae Haney Show

Play Episode Listen Later May 21, 2025 45:26


Want an inside look at bringing a business to life? In today's episode, I'm chatting with my clients Lori Webb and Emily Albers about our experience launching their brand new wellness studio, Health House. They share the journey behind the business, plus what it has been like to bring the vision to life through digital marketing. Time-stamps:Lori's health battle of the last few years (1:06)Emily's background in Western medicine (5:43)The purpose behind Health House (9:02)Building a team of over thirty people (15:09)Power Hour (20:22)What differentiates Health House (21:18)The signature series: a day-in-the-life at Health House (24:28)Welcoming fifty founding members before opening (31:14)Building the momentum and success so far (34:11)Bringing the vision to life through digital marketing (36:17)Words of encouragement for other business start-ups (41:08)Mentioned in This Episode:Website: healthhousenc.comInstagram: instagram.com/healthhousencEmily Albers What The Healthcare Podcast: emilyijk.podbean.comPower Hour: Power Hour on Mondays at 1PM ESTWebsite: brandandmarket.coInstagram: instagram.com/brandandmarket.co

WNY Entrepreneur
From Appraisals to Auctions: Building a Brand on Transparency and Trust

WNY Entrepreneur

Play Episode Listen Later May 20, 2025 29:11


Kelly Phillips, owner of The Lodge Auction House, shares how she turned a lifelong passion into a 22-year business rooted in transparency and trust. From navigating estate liquidations to managing a team through personal loss, Kelly breaks down what it takes to scale a service business while staying true to your values. Her story is a mix of grit, growth, and great business lessons.What You'll Learn:How to turn a passion into a long-term businessThe power of transparency and consistency in brand buildingDelegation strategies for small service teamsHow to adapt when markets shiftLessons from handling both high-end estates and emotional client situations

Performance Health Podcast
Christian LaValle - Building a Brand

Performance Health Podcast

Play Episode Listen Later May 20, 2025 31:33


Building Businesses in Health & Fitness: Insights from Christian LaValle of Metabolic EliteIn this episode of the Performance Health Podcast, hosted by Tim Caron, we dive deep into the entrepreneurial journey of Christian LaValle, President of Metabolic Elite. Christian shares his transition from a college athlete and strength conditioning coach to leading a revolutionary supplement company with his father, Dr. James LaValle. We explore the challenges of starting a business, building a brand, and the importance of authenticity, hard work, and organization. This episode also covers the unique products of Metabolic Elite and their distinct market positioning. Tune in for practical insights on balancing entrepreneurial pursuits with maintaining a high-performance lifestyle.You can learn more about Metabolic Elite by visiting: https://www.metabolicelite.co/Use Code: tim15 to save 15%00:00 Introduction to the Performance Health Podcast00:11 Tim's Affiliation and Promotions02:09 Introducing Christian Laval03:35 Christian Laval's Journey06:53 Transitioning from Team Sector to Entrepreneurship11:47 Challenges and Learning as an Entrepreneur15:34 Metabolic Elite's First Year and Future Plans26:09 Closing Thoughts and Collective Call

OverDog: Dog Daycare & Boarding Business Tips
204: Building a Brand Not a Business

OverDog: Dog Daycare & Boarding Business Tips

Play Episode Listen Later May 20, 2025 28:36


Is your dog business just a set of services, or is it a brand that people feel something about? In this episode of the Overdog Podcast, we're taking a deep dive into the crucial difference between running a business and building a brand. If you've ever thought your logo and color scheme were the extent of your branding, think again. This conversation unpacks how to truly become unforgettable in your community and the industry—by crafting emotional connections, elevating customer experiences, and showing up in powerful, personality-driven ways.You'll hear why injecting your "why" into every corner of your business, creating talk-worthy moments, and leading with consistent energy matters more than ever. Plus, discover how storytelling, local engagement, and a bold visual identity can make your business stand out in a sea of sameness. If you're ready to level up from being just another pet care provider to a brand that turns heads and wins hearts, you don't want to miss this one.

The Real View
Building a Brand That Lasts

The Real View

Play Episode Listen Later May 20, 2025 33:54


Nikki Beauchamp joins this week's episode to discuss how seasoned real estate agents can refresh their brand, reconnect with their purpose, and stay relevant in a rapidly evolving market.Full Description / Show NotesNikki's career background and historyThe importance of picking the right brokerageThe importance of networkingHow to communicate your unique valueHow to engage with clients and solicit feedbackThe importance of a digital presenceWhat to be communicating to past and future clients

My First Marathon
74: From First Marathon to RNWY: Building a Brand for Everyday Runners w/ RNWY founder Cameron Schuler

My First Marathon

Play Episode Listen Later May 19, 2025 58:26


Cameron Schuler, founder of RNWY Nutrition, joins the show to share how a college bet led to his first (very undertrained) marathon—and eventually sparked the idea for a holistic fueling brand built for endurance athletes. We dive into his running journey from sprinter to sub-3 marathoner, what he learned from 10+ marathons, and how years working at Nike and Vital Proteins shaped his approach to performance and longevity. We also talk about the gaps Cameron saw in sports nutrition, the origin of RNWY, and how he's fueling for Boston with their soon-to-launch product.

PR Adjacent
Samantha Gold: Business Happens in the DM —Building a Brand With Your Customers

PR Adjacent

Play Episode Listen Later May 14, 2025 39:57


Today's episode is all about what happens when you stop building for your customers—and start building with them. We're joined by Samantha Gold, founder and CEO of Motette, the elevated bamboo clothing brand for babies and toddlers that's quickly becoming a go-to for modern families.A former fashion exec and tech leader, Sam didn't just launch a brand—she created a community. In this conversation, we dive into what that really means: from the DMs that drove early traction, to how 80% of her launch day sales came from moms in her inner circle.We talk about the power of transparency, the value of listening, and why the smartest founders are inviting their customers behind the scenes. If you're thinking about how to grow your brand through real relationships, this one's for you.

Give an Ovation
Building a Brand on Love, Legacy, and Leadership with Jane Abell of Donatos Pizza

Give an Ovation

Play Episode Listen Later May 14, 2025 18:55 Transcription Available


Send us a textJane Abell, Executive Chairwoman and Chief Purpose Officer of Donatos Pizza, joins Zack Oates live to discuss how leading with love and purpose has fueled Donatos' growth and guest loyalty. Jane shares how a people-first mindset, innovation, and agape capitalism shape every decision, from store operations to franchise relationships. She also explains how Donatos blends automation with hospitality to preserve their soul while scaling. Her insights offer a roadmap for brands that want to grow without losing their heart.Zack and Jane discuss:How Donatos stays true to its family business roots while innovatingWhy Jane believes in building companies on the power of loveThe role of automation in enhancing—not replacing—hospitalityHow they balance modern convenience with memorable guest experiencesLessons from leading through ownership changes and rapid growthWhy investing in people leads to lasting guest loyaltyThanks, Jane!Links:https://www.linkedin.com/in/janeabell/ https://donatos.com/ https://www.facebook.com/DonatosPizza/

KORE Outdoors Podcast
Tina Thompson of Seniq: Obsessing Over Product and Building a Brand That Resonates

KORE Outdoors Podcast

Play Episode Listen Later May 14, 2025 80:27


Tina Thompson, co-founder of Seniq, joins us to talk about the deeply intentional process behind launching a new kind of outdoor apparel brand. From obsessing over product development to creating grassroots buzz without paid influencers, Tina shares the highs, lows, and learnings from Seniq's first year in business.Topics We Cover:The origin story of Seniq and what makes it differentPrioritizing product over marketing—and why that's workingBuilding relationships instead of transactions with early customers and ambassadorsThe emotional toll and self-discovery of being a founderThe role of strategic partners and angel investorsWhat's next for Seniq's product expansion and retail growthLearn more about KORE - Kootenay Outdoor Recreation EnterpriseLinks:SeniqSeniq Ski Collection launch videoTina's blog post - Advice Worth Ignoring: Building a Startup on Gut InstinctsAnna Wintour's MasterclassFounders Podcast about Todd Graves of Raising Canes

Wealthy & Aligned by Human Design
246. Building a Brand With the Wealth Codes

Wealthy & Aligned by Human Design

Play Episode Listen Later May 10, 2025 40:24


This episode is your invitation to stop treating your business like a side project and start leading it like the company it's meant to become. Danielle takes you inside the shift from personal brand to powerful CEO, showing how aligning with your Wealth Codes positions you as the unmistakable authority your soulmate clients are already seeking! You'll uncover why your energy speaks louder than any strategy, why trying to help everyone keeps you stuck, and how to step into the version of you that leads a movement, not just a business. This is where the identity shift begins so you can build something sustainable, impactful, and completely aligned with who you truly are.   In this episode, you'll learn: Why your brand is more than visuals it's an energetic frequency The real reason you're feeling burned out trying to help “everyone” How your Human Design and Wealth Codes reveal your natural positioning Why your profile lines, defined centers, and incarnation cross are keys to long-term brand alignment What it looks like to run a business like a company and not a side gig Resources Mentioned in This Episode: Apply to Work with Danielle Join The Alignment Academy today Wealth Codes Formula

Freckled Foodie & Friends
301: From Burnout and Illness to Building a Brand to Support Women's Health with Co-Founder of Perelel, Alex Taylor

Freckled Foodie & Friends

Play Episode Listen Later May 9, 2025 55:34


In this episode, I sit down with Alex Taylor, co-founder of Perelel, to talk about our shared health journeys and how they've shaped our current paths. We dive into the challenges of navigating the healthcare system as women, the importance of research in women's health, and the generational shifts in parenting. Alex shares how her health struggles sparked a career change, how she built Perelel,. the mission behind Perelel's targeted vitamin routines, and their work to help close the women's health research gap.Key Takeaway / Points:On the lack of knowledge about women's bodies in the medical communityThe importance of funding research to support women's healthHow shingles led to a career change and founding PerelelNavigating motherhood and entrepreneurshipThe mission behind Perelel's targeted vitamin routinesOn reducing screen time and setting boundariesHow Perelel is working to close the women's health research gapOn the generational shifts in parenting and grandparentingThe complexities of balancing work and family lifeHow Perele is creating products for specific female health needsThis episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct, or indirect financial interest in products, or services referred to in this episode.Use code CAMERON for 20% off your first purchase at perelelhealth.comFollow Alex:Instagram: @its_alex_taylor @perelelhealthWebsite: perelelhealth.comFollow me:Instagram: @cameronoaksrogers and @conversationswithcamSubstack: Fill Your CupWebsite: cameronoaksrogers.comTikTok: @cameronoaksrogers and @conversations_with_camYoutube: Cameron RogersProduced by Dear Media.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

cityCURRENT Radio Show
Abbi Nichols of Abbikadabbi's Baking Co. Talks Business, Baking, and Building a Brand from Scratch

cityCURRENT Radio Show

Play Episode Listen Later May 9, 2025 23:36


In this inspiring episode of the cityCURRENT Show, host Andrew Bartolotta sits down with Abbi Nichols, founder and owner of Abbikadabbi's Baking Co., to talk about her journey from teen baker to award-winning entrepreneur.Abbi shares how she turned a childhood passion for baking into a thriving business, the story behind her whimsical brand name, and what it took to open her first storefront in Snowden Grove's Top of the Sip development in 2024. As the 2024 SBA Mississippi Young Entrepreneur of the Year, Abbi talks candidly about the challenges of launching and scaling a business, staying true to her mission of combining delicious taste with eye-catching design, and how she's creating meaningful connections through sweet treats.Topics covered in this episode:• Abbi's origin story and how she started selling cookies at 15• Winning pitch competitions at Ole Miss and securing startup capital• Building a brand and growing a loyal customer base through social media• The process of opening her storefront bakery and lessons learned• Being a young entrepreneur and navigating work-life balance• Tips for aspiring business owners and creatives• Why taste, creativity, and community matter in business

Science LIVE with Roger Billings
264. 2025: Building a Brand

Science LIVE with Roger Billings

Play Episode Listen Later May 8, 2025 60:42


May, 07: 2025: Building a Brand

Modern Startup Marketing
233 - Building A Brand New Channel For Marketers To Help During Tough Times (Melissa Rosenthal, Co-Founder at Outlever)

Modern Startup Marketing

Play Episode Listen Later May 7, 2025 25:55


Always fun when folks refer me to founders building cool products, and that's exactly how I met Melissa. Melissa Rosenthal is Co-Founder at Outlever. Outlever helps companies become the #1 news source in their industry. They're self-funded and $5M in revenue. Here's what we cover:What you're building;How many customers;Sales cycle length;What's hard right now;How do you incorporate customers as part of your marketing and sales efforts;How do you incorporate customer research;Tell me about your superfan customers;Where are you placing big bets in 2025.Melissa on LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.linkedin.com/in/melissarosenthal5Outlever: ⁠⁠⁠⁠outlever.comFor more content, subscribe to Building With Buyers on Apple or Spotify or wherever you like to listen, and don't forget to leave a review if you're lovin' the show. Music by my talented daughter.Anna on LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠www.linkedin.com/in/annafurmanov⁠⁠⁠⁠⁠⁠⁠⁠Website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠furmanovmarketing.com

Beyond Influence
Episode 41: Chris Allen - Building a Brand, Living Unfiltered

Beyond Influence

Play Episode Listen Later May 7, 2025 47:25


Meet Chris Allen, startup founder and cast member of Netflix's “Million Dollar Secret.” Before stepping into reality TV, Chris co-founded Osena, the world's first zero-sugar spiked coconut water cocktail. Navigating the ultra-competitive beverage industry gave him a front-row seat to the mental and emotional challenges of chasing success—an experience that prepared him for the world of “Million Dollar Secret.”In this episode, Chris shares what reality TV taught him about quiet confidence, how he built resilience through the pressure of public competition, and why staying grounded matters most when you're building something that matters. Follow Chris on Instagram @callennd

Playing The Inner Game
#48 Bastien Le Coz & Gabriella Zavatti - How We Built a Global Luxury Brand Without Sacrificing Family Life

Playing The Inner Game

Play Episode Listen Later May 6, 2025 80:57


Apply to work with me: https://www.michaelxcampion.com/Founded in 2015 by Bastien Le Coz and Gabriella Zavatti, Palatino Hospitality is a global leader in luxury hospitality, serving some of the world's finest hotels — from Four Seasons, to One & Only, to Bulgari.But this episode isn't just about building Palatino Hospitality and their recent merger with La Bottega. It's about what happens when your life partner also becomes your co-founder.When every creative idea, late-night pitch deck, and long-haul flight is shared with the same person you're raising a family with.From the outside, Bastien Le Coz and Gabriella Zavatti might look like just another power couple.But once you sit with them — as I did for this episode — you'll hear the story behind the brand.We go deep into:- What it takes to scale without losing your relationship- The secret power of co-preneurship (and where it can break you)- Why creativity is the ultimate business strategy- How to sell without selling — by staying radically authentic- The quiet rituals that build lasting hospitality brandsThis one's for anyone building something — a brand, a business, or a life — and wondering if it's possible to do it all without burning out or selling out.I hope this conversation moves you as much as it moved me.And if it did, leave a comment below and let us know what resonated.Connect with me: https://www.linkedin.com/in/michaelxcampion/Connect with Gabriella on IG: @gabriellazavConnect with Bastien on IG: @BastienlecozFollow Palatino on IG: @palatinohospitalityWebsite: https://www.palatinogroup.com/ Palatino in the news: Merger with La Bottegahttps://www.unstageetapres.fr/(00:00) Preview and Intro(03:20) Blending Family, Work, and Travel  (07:05) The Importance of Presence in Work and Life  (10:02) Helping Clients (and Themselves) Disconnect  (13:08) Complementary Strengths & Co-Leadership  (16:23) Scaling the Business Without Losing the Soul  (22:13) Creativity as a Strategic Advantage  (26:23) Launching Before You're Ready  (30:21) The Sustainability Pivot & Market Timing  (33:49) Turning Clients Into Catalysts for Growth  (36:35) Learning from Failure Without Worshipping It  (39:36) What's Next for Palatino(40:03) Designing Travel for Transformation  (46:00) Storytelling, Rituals, and the Future of Luxury Hospitality  (49:50) Personalization vs. Standardization in Guest Experience  (52:31) Living the Brand: Family, Travel, and Hospitality  (56:31) Leadership Principles: Empathy, Kindness, and Excellence  (01:02:21) Building a Purpose-Driven Business  (01:08:23) Lessons from Family, Mentors, and the Next Generation(01:07:00) The 5:1 Rule: Building a Culture of Positive Feedback  (01:08:23) Top Business Lessons from Experience  (01:10:03) Wisdom from Family: Gratitude and Quiet Strength  (01:13:55) Teaching Courage and Creativity to the Next Generation  (01:17:00) Final Reflections: Empathy, Mentorship & Social Impact

Behind Her Empire
Doing It Scared, Letting Go of Perfection & Building a Brand for Real Women with Daryl-Ann Denner, Co-Founder of nuuds

Behind Her Empire

Play Episode Listen Later May 5, 2025 54:35


Daryl-Ann Denner is an influencer and co-founder of nuuds, a bodywear brand that's redefining comfort and style with its body-positive designs.Daryl-Ann's path to entrepreneurship wasn't exactly traditional — she started out as a high school chemistry teacher with a passion for style and a growing blog on the side. Over time, that creative outlet turned into a full-blown influencer career, where she built a loyal community of over two million fans by simply showing up as herself. In 2022, after years of listening to her audience and struggling to find basics that actually fit her postpartum body, she co-founded nuuds with her husband, Daniel. The brand's first six styles sold out in just seven minutes — and today, nuuds is a nine-figure business redefining what "basics" should look and feel like for real women.In this week's episode, Daryl-Ann gets real about anxiety, entrepreneurship, and what it actually looks like to build a business while raising a family. From leaving her pre-med path to launching a blog that turned into a thriving personal brand — and eventually founding her clothing company, nuuds — Daryl-Ann shares how embracing vulnerability and showing up as her true self became her superpower. We talk about everything from doing things scared (her go-to mantra), to the power of consistency and how the biggest moments in her career happened after becoming a mom. She opens up about perfectionism, risk-taking, and why not being an expert can sometimes be your biggest asset. Plus, the real talk behind launching nuuds — a brand built for real women, real bodies, and real life. If you've ever felt like you had to wait for the “perfect” moment to chase your dream, this one's for you.In this episode, we'll talk to Daryl-Ann about:* Daryl-Ann's relationship with anxiety and her mantra: “do it afraid.” [03:19]* Why consistency is key to success in any venture. [06:20]* Lessons learned from early work experiences. [07:10]* Starting her personal blog as a creative outlet. [10:59]* How Daryl-Ann put herself out there in the early days. [16:27]* Navigating perfectionism and its impact on growth. [22:40]* The power of authenticity in building an engaged audience. [25:50]* How motherhood transformed her personally and professionally. [28:51]* Turning a passion project into a business. [30:05]* Facing the challenges of launching nuuds in the early days. [36:26]* Why taking risks is essential for entrepreneurs. [39:57]* The importance of having confidence in your product. [41:53]* The critical role of family support in business growth. [45:45]* How being a non-expert can become your greatest asset. [49:07]* Why becoming a mom made her a better entrepreneur. [51:00]This episode is brought to you by beeya: * Learn more about beeya's seed cycling bundle at https://beeyawellness.com/free to find out how to tackle hormonal imbalances. * Get $10 off your order by using promo code BEHINDHEREMPIRE10Follow Yasmin: * Instagram: https://www.instagram.com/yasminknouri/* Stay updated & subscribe to our newsletter: https://www.behindherempire.com/Follow Daryl-Ann: * Instagram: https://www.instagram.com/darylanndenner/* Instagram: https://www.instagram.com/nuuds/* Website: https://www.nuuds.com/ Hosted on Acast. See acast.com/privacy for more information.

The Relentless Pursuit Podcast
Bet on Yourself: Confidence, Strategy, & Building A Brand | Nick Hiter

The Relentless Pursuit Podcast

Play Episode Listen Later May 4, 2025 81:29


In this powerhouse episode of The Relentless Pursuit Podcast, host Joe Adams sits down with Nick Hiter, former pro baseball player turned business strategist, brand builder, and speaker. Nick opens up about his journey from the diamond to dominating in business—and how confidence, communication, and clarity of purpose fuel his every move.They dive deep into what it takes to build an unshakable personal brand, how to create consistency through self-talk, and why you must bet on yourself before expecting others to. From parenting, faith, and leadership to AI in podcasting, marriage dynamics, and growing a legacy, this episode is packed with real-life strategies and vulnerable wisdom for anyone committed to leveling up.

Williston Works
Dressing for Success: Building a Brand in Williston Square

Williston Works

Play Episode Listen Later Apr 30, 2025 27:24


In this episode of the Williston Works Podcast, host Anna Nelson sits down with Lenny Johnson, owner of Genesis, to talk about his journey from military service to small business ownership, what inspired the creation of Genesis, and how Williston's growth has shaped his business.Learn about the evolution of Williston's retail scene, the opportunities available for entrepreneurs, and how Genesis has become a trusted name for clothing, footwear, and eyewear in Northwest North Dakota.Plus, hear how Williston Square is creating new possibilities for local businesses and the community.Explore Genesis online at shopgenesis.comLearn more about Williston Economic Development:https://www.willistondevelopment.com

Glo Eco with Kat
Building a Brand with Purpose - How Maison Palo Santo Creates Transformative Wellness Practices with Palo Santo

Glo Eco with Kat

Play Episode Listen Later Apr 30, 2025 27:42


In this episode, we're bringing back Mimi Daraa, co-founder of Maison Palo Santo, to for an in depth conversation on how to integrate core values (like sustainability) and conscious entrepreneurship into business. Mimi shares the why behind Maison Palo Santo—a brand that goes beyond products, offering a transformative, experiential approach to wellness. From their sustainable Palo Santo offerings to unique workshops like Palo Santo Activation, Mimi dives into how sensory experiences can elevate self-care routines and foster connection. Mimi also discusses the importance of collaboration, transparency, and creating meaningful partnerships in business, particularly for women entrepreneurs.Key TakeawaysHow Mimi's journey from fashion to founding Maison Palo Santo is driven by a passion for sustainability and wellness.The power of experiential marketing and how Maison Palo Santo uses breath work, meditation, and sound healing to enhance their product offerings.Why collaboration over competition is key for women entrepreneurs and how partnerships can lead to mutual growth.How transparency in sourcing and sustainability practices helps build consumer trust in brands.Mimi's approach to creating a brand that's both sustainable and luxurious, offering customers an experience that aligns with their values.

From the Yellow Chair
Beyond the Logo: Building a Brand That Lasts

From the Yellow Chair

Play Episode Listen Later Apr 29, 2025 21:38 Transcription Available


Send us a textEver wondered why some home service businesses become household names while others remain forgettable? The secret isn't just clever digital marketing or a fancy logo—it's building genuine community relationships that transform customers into raving fans.Crystal, founder and lead strategist at Lemon Seed Marketing, pulls back the curtain on what truly separates market leaders from the competition. With passion and practical wisdom, she challenges the common misconception that your brand is merely your logo. While visual identity matters, it's only the introduction—not the relationship. True brand building happens when your technicians roll trash cans up driveways for elderly customers, when your mascot high-fives local kids, and when your team shows up consistently as positive community members.The harsh truth Crystal delivers? Most contractors won't commit to genuine community marketing because it demands sustained effort and creativity. But those who persevere gain tremendous advantages. Rather than simply writing sponsorship checks and slapping logos on banners, successful brands customize their community presence in memorable ways—transforming putting greens into branded experiences, creating signature charitable moments, and generating authentic content that resonates long after the event ends.This approach creates what Crystal calls "the top of the funnel" marketing that builds brand awareness and trust before customers ever need your services. When market demand fluctuates or digital advertising falters, companies with strong community relationships maintain stability through word-of-mouth and brand loyalty. The key is layering these community efforts with digital marketing, direct mail, and other tactics for a comprehensive approach where "2+2=5."Ready to transform your home service brand from a forgettable logo into a beloved community fixture? Take Crystal's challenge to think outside the box, show up consistently, and create the kind of authentic connections that competitors can't easily replicate. Because when market conditions get tough, it's not your logo that saves you—it's the relationships you've built one community interaction at a time.If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content. Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram. From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.com Interested in being a guest on our show? Fill out this form! We'll see you next time, Lemon Heads!

The Podcasting Morning Chat
293 - Building a Brand from Social Media to Podcasting with 'Two Guys on a Plane'

The Podcasting Morning Chat

Play Episode Listen Later Apr 29, 2025 60:15


Today, flight attendants  Drew & Rich are launching their brand new podcast called “Two Guys on a Plane.” Join us as we chat with the minds behind the show and dive into their launch strategies, how they engage their 128K Instagram followers, and the behind-the-scenes challenges they face. Our regular crew also offers invaluable advice for making their podcast successful while staying true to their vision. Be sure to show your support and follow Two Guys on A Plane! Episode Highlights: [04:53] Meet Rich & Drew[05:56] Advice for New Podcasters[07:11] Behind the Scenes: Working Together[21:07] Podcast Launch Strategy[26:13] Social Media Success and Future Plans[32:39] Content Strategy and Trends[37:37] Live Sessions and Audience Interaction[40:41] Patreon and Community Building[42:52] Balancing Social Media and Personal Life[46:09] Maintaining Anonymity and Recognition[52:16] Brand Consistency and Tools[55:21] Podcasting Tips and Goals​​Links & Resources: The Podcasting Morning Chat: www.podpage.com/pmcJoin The Empowered Podcasting Facebook Group:www.facebook.com/groups/empoweredpodcasting⁠Watch Two Guys on a Plane on Youtube: https://www.youtube.com/@twoguysonaplaneListen to Two Guys on a Plane: https://twoguysonaplane.com/podcastFollow Two Guys on a Plane on Instagram:https://www.instagram.com/twoguysonaplane/#Two Guys on a Plane Links: https://twoguysonaplane.com/linkinbioPod Gun T-Shirt:https://ironickpodcasting.myshopify.com/products/pod-gun-t-shirtRemember to rate, follow, share, and review our podcast. Your support helps us grow and bring valuable content to our community.Join us LIVE every weekday morning at 7am ET (US) on ⁠Clubhouse⁠: ⁠⁠ https://www.clubhouse.com/house/empowered-podcasting-e6nlrk0w⁠Brought to you by⁠ ⁠iRonickMedia.com⁠⁠ and ⁠⁠NextGenPodcaster.com⁠⁠Please note that some links may be affiliate links, which support the hosts of the PMC. Thank you!--- Send in your mailbag question at:⁠ https://www.podpage.com/pmc/contact/⁠ or ⁠marc@ironickmedia.com⁠Want to be a guest on The Podcasting Morning Chat? Send me a message on PodMatch, here: ⁠https://www.podmatch.com/hostdetailpreview/1729879899384520035bad21b⁠

The Level Up Podcast w/ Paul Alex
Building a Brand People Believe In - The Secret

The Level Up Podcast w/ Paul Alex

Play Episode Listen Later Apr 28, 2025 2:52


Welcome to The Level Up Podcast! In this episode, Paul Alex breaks down the foundation of every successful business: trust. No matter how incredible your product is or how slick your marketing looks, a lack of trust will crush your brand's potential.Key Takeaways from This Episode:Authenticity Over Perfection: People trust real, relatable brands, not fake, polished images. Share your story and keep it raw.Actions Speak Louder Than Words: Consistency is king. Deliver on every promise to prove your reliability.Play the Long Game: Building trust isn't about quick wins; it's about forming lasting relationships that drive loyalty and growth.

Retention Chronicles
Building a Brand Through Shared Founder & Customer Interests with Sheets & Giggles Founder Colin McIntosh

Retention Chronicles

Play Episode Listen Later Apr 28, 2025 32:53


Colin McIntosh, founder and CEO of Sheets and Giggles, discussed his journey from being laid off in 2017 to launching a sustainable bedding brand in 2018. Sheets and Giggles, which uses eucalyptus fabric, achieved its first million-dollar month in November 2020. Colin also shared his side project, Sheets Resume, which helps people with resume reviews and AI-driven advice. He emphasized the importance of customer experience, humor, and personalized interactions in retention. Colin highlighted the challenges of forecasting demand and the success of sponsoring content he personally enjoys to drive acquisition.Episode Timestamps:Introduction and Background of Colin McIntosh 0:00Mariah Parsons introduces Colin McIntosh, founder and CEO of Sheets and Giggles, a bed sheets company.Colin mentions his side project, Sheets Resume, which helps with resume reviews and hiring.Colin describes Sheets and Giggles as a brand that has evolved from SpongeBob memes to COVID-19 recovery resources.Colin shares his journey of founding Sheets and Giggles three weeks after being laid off from his previous company.Sheets and Giggles: Early Success and Impact 1:23Colin explains the origins of Sheets and Giggles, including the first shipment of eucalyptus bedding in October 2018.He highlights the company's first million-dollar month in November 2020, two years after the first shipment.Colin mentions appearances on Good Morning America and the company's charitable contributions.He discusses the evolution of Sheets Resume, starting from free resume reviews on Reddit to a more structured AI-based service.Challenges and Strategies in Resume Reviews 2:56Colin shares his experience as a recruiter and the emotional impact of resume reviews.He explains the importance of optimizing resumes for human screeners, who are often harsh and quick in their judgments.Colin describes the development of Sheets Resume, including the use of AI to automate his best advice.He emphasizes the personal relationships he has built with his crowdfunding customers and the importance of creating brand ambassadors.Founding Story and Initial Marketing 7:28Colin recounts his inspiration for starting Sheets and Giggles, including watching the movie "War Dogs" and a conversation with his ex-girlfriend.He shares his process of brainstorming funny names for his business and choosing "Sheets and Giggles."Colin discusses the initial marketing strategies, including Facebook and Instagram ads and the importance of copywriting.He highlights the impact of the pandemic on e-commerce and the shift towards email marketing and SMS.Acquisition and Customer Retention Strategies 10:30Colin explains the three main reasons for using pre-orders: securing funds, proving traction, and building a community of brand ambassadors.He discusses the evolution of acquisition channels, from Facebook and Instagram to TikTok and YouTube Shorts.Colin emphasizes the importance of sponsoring content he personally enjoys, such as podcasts and YouTube channels.He shares insights on the challenges of forecasting inventory and managing customer expectations during supply chain disruptions.Product Development and Customer Experience 14:57Colin outlines the product development strategy for Sheets and Giggles, including the addition of complementary products like duvet covers and pillows.He discusses the importance of creating value on the product roadmap to increase customer lifetime value (LTV).Colin shares his approach to customer experience, focusing on creating dopamine-inducing interactions through humor and personalized touches.He emphasizes the role of good customer care in securing repeat sales and building long-term customer relationships.

Good Garbage with Ved Krishna
Building a Brand with a Purpose with Pacha's Maddie Hamann | #77

Good Garbage with Ved Krishna

Play Episode Listen Later Apr 25, 2025 87:06


The Good Garbage team is always excited to have a guest give us a customer's perspective on sustainable packaging, and that's what we have for you in this episode! Maddie Hamann is the co-founder of Pacha, a gluten-free organic bread. Their ingredients are sourced from regenerative agriculture, and their bread is packaged in a home compostable bread bag.  With brands, big and small, complaining about the sustainable packaging technology not having enough viable options for mass production, Pacha's sheer determination to be an eco-conscious brand at its core is what makes them stand apart.In this episode, we not only learn about Pacha's brand values, but also hear about Maddie Hamann's fascinating career transition - from studying civil engineering to oceanography and then pivoting to starting a gluten free bread business with her partner and three other co-founders – and why she calls herself a “Renaissance Woman”.Listen in to this episode to learn about how Pacha went out of its way to ensure all their ingredients are sourced from regenerative farmland only and what are the overall financial, moral, and even marketing implication of choosing to be an eco-conscious business owner.  Never miss an episode by following us on all our socials by clicking on the link below!⁠linktr.ee/goodgarbage⁠Don't forget to⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ turn on your notifications⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ and ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠leave us a review⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 

The Wellness Process
58. Timeless Fashion Over Trends, Developing Your Personal Aesthetic & Building A Brand Alongside Your Husband with Cass DiMicco

The Wellness Process

Play Episode Listen Later Apr 22, 2025 56:51


In this week's episode, Elizabeth is joined by Cass DiMicco—founder of the jewelry brand Aureum Collective, fashion influencer, and a true minimalist muse—for an inspiring conversation about personal style, conscious branding, and navigating the fashion world without getting caught up in fleeting trends.Cass shares how she cultivated her timeless aesthetic, the power of dressing with intention, and the evolution of building a business alongside her husband. From her early days as a fashion blogger to becoming the face of a brand worn by celebrities, Cass opens up about staying grounded, trusting her gut, and prioritizing longevity in both life and style.Whether you're refining your wardrobe, building a brand, or just curious how to elevate your day-to-day style, this episode is packed with inspiration and takeaways you'll want to revisit again and again.Get 20% Off Aureum: Use code WELLNESSPOD20 at checkoutShop: aureumcollective.comConnect with Cass DiMicco:Instagram: @cassdimiccoFollow Us for More:Instagram: @wellnessprocesspodTikTok: @thewellnessprocessProduced by Dear MediaSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Eagle Eye
Ep. 8 (Season 5) | From Vision to Venture: Personal Passion, Family Roots, and Building a Brand feat. Lexi Lombara

Eagle Eye

Play Episode Listen Later Apr 22, 2025 16:42


This week, host Kathy speaks with Lexi Lombara, a co-founder of Colby Davis of Boston, a jewelry brand, and a project manager in the Stys Hospitality Initiative. Lombara graduated from BC with a Bachelor of Arts degree in Communication, Economics, and Business Management in 2021. While at BC, she was a part of the Women in Business Mentor Program. Colby Davis of Boston was co-founded in 2014 by Lombara, her sister, and mom, curating a collection that is 100% made in the USA and of high-quality craftsmanship.Check back next week for the Spring 25' semester recap!

Live Purely with Elizabeth
Durana Elmi of Cymbiotika: Daily Rituals, Redefining Success and Building a Brand With Soul (and Really Good Vitamin C)

Live Purely with Elizabeth

Play Episode Listen Later Apr 16, 2025 46:46


Durana Elmi is the Co-Founder and COO of Cymbiotika, a company known for creating high-quality, science-backed supplements that support whole-body wellness. Born in Afghanistan, Durana immigrated to the U.S. at a young age and went on to build a successful career in tech and telecom, eventually leading marketing for the entire Northeast region at AT&T. But it was her passion for purpose-driven work that led her and her husband to launch five businesses together, including Cymbiotika, a brand rooted in transparency, innovation, and impact.In this episode, Durana shares her inspiring journey from corporate leader to wellness entrepreneur, along with the values that shape Cymbiotika's culture. She also opens up about her daily rituals, from magnesium oil and skincare favorites to her gratitude practice and evolving definition of success. She and Elizabeth also talk about the power of discipline and why it's essential for mental, physical, and spiritual wellness.Episodes Here Say Hi To Elizabeth and Purely Elizabeth: Website | InstagramDurana: Cymbiotika | Durana's Website Mentioned: Dr. Diamond MetacineGood to Great Celluma  

The goop Podcast
Building a Brand That Lasts

The goop Podcast

Play Episode Listen Later Apr 15, 2025 57:23


This week on The goop Podcast, Gwyneth sits down with Emily Hickey—founder of the growth agency Chief Detective—to talk about what makes a brand unforgettable. They unpack the difference between a business and a brand, why reconnecting with your “why” can unlock your next phase of growth, and how great storytelling builds lasting value. Whether you're building something of your own or simply looking for fresh perspective, this episode is a deep dive into clarity, creative conviction, and building something that truly resonates. To learn more about listener data and our privacy practices visit: https://www.audacyinc.com/privacy-policy Learn more about your ad choices. Visit https://podcastchoices.com/adchoices

Freckled Foodie & Friends
292: Building a Brand and a Family with Rebecca Minkoff

Freckled Foodie & Friends

Play Episode Listen Later Mar 26, 2025 76:51


In this episode, I sit down with Rebecca Minkoff, fashion designer and entrepreneur, to discuss her journey in the fashion industry, her experience on Real Housewives of New York, and how to build a business alongside building a family. Rebecca opens up about building her brand, navigating motherhood while running a business, and how Scientology has impacted her life. We dive into the challenges of balancing work and family, the misconceptions about the fashion industry, and the importance of creating a support system. Rebecca also shares insights on her decision to leave RHONY and her current projects, including the Female Founder Collective.Key Takeaway / PointsRebecca's journey in building her fashion brandBalancing motherhood and entrepreneurshipThe impact of Scientology on Rebecca's life and parentingExperience on Real Housewives of New York and the decision to leaveThe importance of a support system for working mothersMisconceptions about the fashion industryThe creation and growth of the Female Founder CollectiveRebecca's approach to mental health and wellnessInsights on hormone balance and perimenopauseThe evolution of Rebecca's personal style and fashion inspirationsThis episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct, or indirect financial interest in products, or services referred to in this episode.Let The Knot be your partner in all things wedding planning. Get started at theknot.com/audioHead to Sakara.com and check out The Essentials Bundle. And donʼt forget to tell them how you heard about them at checkout (podcast - Conversations with Cam).Premier Protein: Visit premierprotein.com and go to Where to Buy to find a retailer near you or to find where to buy onlineDeinde: DEINDE's offering 15% off to Conversations with Cam listeners at DEINDE.comGo to quince.com/cameron for free shipping on your order and 365-day returnsGreen Chef: Go to GreenChef.com/cameronfree and use code cameronfree to get started with FREE Salads for two months plus 50% off your first box.Follow me:Instagram: @cameronoaksrogers and @conversationswithcamSubstack: Fill Your CupWebsite: cameronoaksrogers.comTikTok: @cameronoaksrogers and @conversations_with_camYoutube: Cameron RogersFollow Rebecca Minkoff:Instagram: @RebeccaMinkoff and The Female Founder CollectiveListen to her podcast: Super Women Produced by Dear Media.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Pursuit of Wellness
Mari & Greg on IVF, Imposter Syndrome & Building a Brand Together

Pursuit of Wellness

Play Episode Listen Later Mar 24, 2025 40:42


Ep. 185: It's a big moment for Bloom, so Greg and I are sharing the behind-the-scenes story of Bloom Pop—our brand-new soda! From unveiling it at Expo West to the inspiration behind our favorite flavor (hi, Shirley Temple!), we're breaking down what this moment means to us as partners in business and life. We also answer your Qs about burnout, imposter syndrome, and how I'm navigating IVF while slowing down professionally. This one's part business update, part life chat, and part real talk about shifting priorities and staying grounded through change. If you've ever chased a big dream while juggling real life—this one's for you. Leave Me a Message - click here! For Mari's Instagram click here! For Pursuit of Wellness Podcast's Instagram click here! For Mari's Newsletter click here! For Greg's Instagram click here! Sponsored By: Experience radiant skin with BON CHARGE's Red Light Face Mask. Save 15% at boncharge.com with code PURSUIT. Control body odor anywhere with @lumedeodorant—the #1 whole body deodorant. Get 15% off with code PURSUIT at LumeDeodorant.com! #lumepod Check out SKIMS best intimates including the Fits Everybody Collection & more at skims.com/pow #skimspartner  Show Links: Bloom Sparkling Energy is our clean, better-for-you energy drink—zero sugar, natural caffeine, prebiotics & lychee for focus without the crash. Get delicious gut health in a scoop with Bloom Greens, packed with 30+ superfoods to support digestion, reduce bloat & boost energy. Support gut health, immunity & glowing skin with Bloom Colostrum—our 3-in-1 blend of colostrum, collagen peptides & probiotics. Topics Discussed 00:00:09 Welcome 00:00:31 Expo West 00:02:20 Bloom Pop 00:05:43 Too many prebiotic sodas? 00:10:04 Middle and high schoolers drinking Bloom energy drinks 00:11:34 Dessert for breakfast in Gloucester 00:16:18 Struggling with new phase in life  00:21:16 Boundaries with emails and texts 00:24:22 Imposter syndrome 00:29:38 Relocating for partner 00:31:56 Social media approach in today's landscape 00:35:09 Best exercise routine recommendation 00:36:27 Navigating marriage with busy lifestyles