Podcasts about building a brand

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Best podcasts about building a brand

Show all podcasts related to building a brand

Latest podcast episodes about building a brand

Entrepreneurs on Fire
Turning Pain into Purpose: Building a Brand Women Actually Trust with Amy Suzanne Upchurch

Entrepreneurs on Fire

Play Episode Listen Later Mar 4, 2026 22:52


Amy Suzanne Upchurch, mom of six and Founder & CEO of Pink Stork, leads a wellness brand empowering women through every stage of womanhood with clean, purposeful supplements. Top 3 Value Bombs 1. Motherhood isn't a limitation; it's a leadership advantage that builds decisiveness, focus, and resilience. 2. Pain is often preparation; personal health struggles can become the foundation for meaningful, mission-driven businesses. 3. Women don't need to be "fixed"; they need support that honors how their bodies were designed to function. Check out Amy's website to learn more about Pink Stork products - Pink Stork Sponsors HighLevel - The ultimate all-in-one platform for entrepreneurs, marketers, coaches, and agencies. Learn more at HighLevelFire.com. Cape - A privacy-first mobile carrier, built from the ground up with security as the priority. If you care about protecting your digital life without giving up your smartphone, Cape makes that possible. Visit Cape.co/fire and use code FIRE for 33% off cape for 6 months today! QuickBooks Bill Pay - Helps you keep your business growing, while you stay in your zone of genius. Learn more at QuickBooks.com/billpay. Terms apply. Money movement services are provided by Intuit Payments Inc., licensed as a Money Transmitter by the New York State Department of Financial Services.

The Agents of Change: SEO, Social Media, and Mobile Marketing for Small Business
Building a Brand World That Converts with Luna Battalia

The Agents of Change: SEO, Social Media, and Mobile Marketing for Small Business

Play Episode Listen Later Mar 4, 2026 29:56


Description: Your logo isn't your brand. Your colors aren't your brand. Your brand is the feeling someone gets when they interact with your company—whether they're reading your about page, talking to your receptionist, or bumping into your founder on a plane. Luna Battalia calls it a "brand world," and she's got a four-part messaging framework that's helped her clients hit conversion rates of 11–25% when the industry average sits at 3–4%. If you've ever poured money into a rebrand and still felt like something was off, this episode is going to explain exactly why. https://www.theagentsofchange.com/615 Need help with your branding, website, or digital marketing? Reach out to me (Rich Brooks!) today at https://www.takeflyte.com/contact

Racing Girls Rock Podcast
Isabella Robusto: Driven Different: Building A Brand In A Male-Dominated Sport

Racing Girls Rock Podcast

Play Episode Listen Later Mar 2, 2026 40:52 Transcription Available


Send a textIn this episode of the Women's Motorsports Network Podcast, Melinda Russell sits down with 21-year-old ARCA driver Isabella Robusto to talk about her journey from go-karts at age four to racing full-time in the ARCA Menards Series.Isabella shares how the NASCAR Drive for Diversity program launched her career, how Toyota's Driver Development program shaped her path, and why the work off the track matters just as much as what happens on it.From overcoming injury to building her personal brand “Driven Different,” Isabella opens up about racing, resilience, preparation, and her five-year goal to reach the NASCAR Cup Series.This is a conversation about discipline, authenticity, and what it really takes to compete at the highest levels.Support the showFACEBOOK: https://www.facebook.com/womensmotorsportsnetworkandpodcast INSTAGRAM: https://www.instagram.com/womensmotorsportsnetwork/ LINKEDIN: https://www.linkedin.com/in/melindarussell/ TIKTOK: https://www.linkedin.com/in/melindarussell/ https://www.patreon.com/posts/womens-network-144773298 X: https://x.com/IWMANation FACEBOOK Personal Page: https://www.facebook.com/melinda.ann.russell

The Breadwinner Energy Podcast
EP 217: How to Get Paid Really Well For Your Magic Without Building a Brand From Scratch

The Breadwinner Energy Podcast

Play Episode Listen Later Mar 1, 2026 24:19


You are undeniably gifted at what you do.Your clients get life-changing results. When women work with you something shifts that they have never experienced anywhere else.But here is the part nobody talks about: being gifted does not automatically make you visible, well-paid, or sustainably in business.And most soul-led women, healers, intuitives, and spiritual business owners are not struggling because their work is not good enough. They are struggling because they are missing the business infrastructure to hold their gifts.In this episode Tay breaks down the licensing model she built specifically for the woman who wants to be paid really well, work with incredible women, and be part of something bigger than herself without having to build a household name brand, deal with trademarks, or figure out the business side alone.WHAT YOU WILL LEARN IN THIS EPISODE• Why soul-led women, healers, and intuitives are the most gifted and often the least resourced women in business• The difference between wanting to build an empire and wanting to be paid really well for what you do (and why both are valid)• Why feast and famine cycles have nothing to do with your mindset and everything to do with your revenue structure• What it actually means to borrow a brand instead of building one from scratch• The three systems inside BWE Licensing: Revenue, Visibility, and Collaboration• How the public directory generates inbound leads without you doing anything in that moment• What JV partnership matchmaking looks like when it is based on actual business synergy not just vibes• Why the women who make money faster are not more talented but more backed• What Founding Mother status means and why the first round is the only round• How to know if you are ready for Licensing or need Academy firstLINKS MENTIONEDApply for BWE® Licensing: https://breadwinnerenergy.co/licenseInstagram: https://www.instagram.com/itstaydaniels_llc/BWE Academy® (not ready for Licensing yet?): breadwinnerenergy.co/academySEO KEYWORDS • how to get paid for your gifts• spiritual business owner tips• soul led women in business• business licensing for coaches• how to make money as a healer• women in business podcast• feast and famine cycle solution• business infrastructure for coaches• breadwinner energy podcast• licensing intellectual property• how to build without personal branding• collective revenue for women• JV partnerships for coaches• visibility for spiritual entrepreneurs• mission driven women in business• generational wealth for women

Empower Hour with Gina Zapanta
Business Growth Is Not Linear: Catalina Del Carmen on Ego, Embarrassment & Building a Brand

Empower Hour with Gina Zapanta

Play Episode Listen Later Feb 28, 2026 30:42


In this episode of Empowered With Gina, Gina sits down with entrepreneur and brand strategist Catalina Del Carmen to unpack the real truth about business growth.From taking ten years to graduate college to working in tech at companies like Airbnb and Adobe, Catalina shares how ego hits, embarrassment, and uncertainty shaped her journey into building a profitable personal brand. She explains why you must first learn how to make $1,000 before you ever see $10,000 months — and why each new income level demands a new version of you.Gina and Catalina dive into the emotional cost of entrepreneurship, why women often undervalue themselves, and how embarrassment is not a sign you're failing — it's the price of success. They also break down how to turn content into paying clients, why focusing on one platform matters, and what it actually means to “show up real” online.This conversation is for aspiring entrepreneurs, content creators, and women ready to stop playing small and start building with confidence.Topics discussed:• Business growth and scaling• Overcoming ego in entrepreneurship• Charging what you're worth• Turning content into clients• Building an authentic personal brandSubscribe for more conversations that challenge you to think bigger, move smarter, and live empowered.  ⁨@empoweredwithgina⁩ 

The Double Shift Podcast
S2 | E9: Turning Your Personality Into Your Competitive Advantage with Jessi Cruickshank

The Double Shift Podcast

Play Episode Listen Later Feb 27, 2026 53:40


In this episode of Raise It Up, I sit down with Jessie Cruickshank to talk about carving your own lane as a woman, a mom, and a creative force in entertainment. From hosting the Golden Globes red carpet to touring as a stand up comedian and building Canada's top comedy podcast, Jessie shares what it really takes to stand out in competitive industries while raising three kids. We get honest about balancing motherhood and ambition, why touring can feel easier than parenting, and how giving your partner space to bond deeply with your kids can be one of the greatest gifts in a working mom household.Jessie opens up about growing up in the shadow of a beautiful older sister, discovering humor as her superpower, and building a career by asking different questions and not caring what people think. We talk about launching and scaling creative projects as a woman entrepreneur, raising kids in the public eye, trusting your instincts over rigid goal setting, and following the spark that fuels long term success. This conversation is a powerful reminder that mindful entrepreneurship for women is not about perfect balance, but about listening to your gut, protecting your joy, and redefining high performance on your own terms.Tune in to this episode of Raise It Up and share it with a working mom or female founder who needs the reminder to trust her spark and raise it up in life and business.Guest Links:InstagramFacebookPodcastSponsors:Toothpod: Head to toothpod.co using this link and use DANI10 at checkout for 10% off and get your free box when you make a purchase!Mave & Chez: Head to https://maveandchez.com and use code RAISEITUP to get 10% off your first pair! Links:Website: http://www.danikagan.comInstagram: https://www.instagram.com/daniskaganYoutube: https://www.youtube.com/@danikaganLinkedIn: linkedin.com/in/danikagan

The Wealthy Cowboy Show
Ep 110 - The Bearded Beast: Building a Brand Men Want to Be Apart Of/Michael & Kandi Thompson

The Wealthy Cowboy Show

Play Episode Listen Later Feb 24, 2026


Michael and Kandi Thompson saw a need and they filled it. Michael didn't have any idea he would be a barber or own a barbershop but we don't always know where life will take us. Kandi owned a salon in Weatherford and noticed that the men also needed somewhere to hang out while their wives were in the salon, so they added the barber side. The Bearded Beast. Since then it has evolved into much more than just a place to get a haircut, they carry unique products and create an environment people are excited to walk into. “You can have the best product in the world but if nobody knows about it, it doesn't matter” this saying really resonated with Michael and Kandi and now they're known worldwide on social media, driving business from all over. ROK Financial:https://go.mypartner.io/business-financing/?ref=001Qk00000g3rvmIAAReview Wizard:https://www.reviewwizard.io/io-demo486587?am_id=crockett9437Sponsorship:https://form.jotform.com/251243256767057Diversified Payments:https://www.diversifiedpayments.com/wealthycowboyThe Wealthy Cowboy VIP:https://www.skool.com/the-wealthy-cowboy-vip-6536/about?ref=d30cd83cb8824bc7885158a8ec9366a5

Web3 CMO Stories
Chris Do on Quiet Power: Building a Brand Without Noise | S6 E10

Web3 CMO Stories

Play Episode Listen Later Feb 24, 2026 31:05 Transcription Available


Send a textWhat if the loudest voice isn't the one people remember? We sit down with Chris Do—Emmy Award-winning designer, CEO of Blind, and founder of The Futur—to rethink how personal brands stand out when AI can churn out endless “average” content. Instead of chasing volume, Chris shows how clarity, restraint, and lived experience create the kind of mental real estate that algorithms can't manufacture.We unpack the risk of going omnichannel before you know your “why,” and why the path to quality runs through consistent reps, not perfectionism. Chris reframes social media as public journaling that documents your thinking, then explains how to copy in private to learn while avoiding public plagiarism that erodes credibility. From shelf design to SaaS landing pages, he breaks down taste as a business asset—how packaging, typography, and visual cues shape perceived value and price tolerance long before buyers read a word.Trust becomes the differentiator in a world of AI-generated media. Chris outlines the trust triangle—authenticity, empathy, and logic—and how to signal each through honest positioning, buyer-first recommendations, and clear reasoning. When a prospect says “AI can do it cheaper,” he pivots to outcomes and value-based pricing: define the delta you create and align incentives with shared risk. We also zoom out to disruption dynamics, tracing how Netflix jumped curves while incumbents clung to old models. AI is that next curve—learn to surf it or get pulled under.If you're a founder, marketer, or creator wrestling with voice, channels, pricing, or credibility, this conversation offers a practical playbook: speak softly but clearly, practice daily, train your taste, teach generously, and price the change you deliver. Subscribe, share this with a friend who's scaling their brand, and leave a quick review to help others find the show. What single word do you want your brand to own?This episode was recorded through a Descript call on January 29, 2026. Read the blog article and show notes here: https://webdrie.net/chris-do-on-quiet-power-building-a-brand-without-noise..........................................................................Metricool is a new official podcast partner of Web3 CMO Stories in 2026. Metricool helps marketers and creators bring structure, clarity, and consistency to their social media workflows through analytics, planning, and reporting. Listeners can try Metricool Premium for free for 30 days using the coupon code JOERITry Metricool for FREE >>>Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you...........................................................................

So Can I
Building a Brand for Everyday Life with Meg Hale

So Can I

Play Episode Listen Later Feb 24, 2026 35:38


Today I am joined by Meg Hale! Meg is the founder and designer of Tutto, a brand built on the idea of creating fewer, better pieces that work hard in everyday life. Meg attended the College of Charleston and studied apparel design in Florence, Italy, where she developed a strong foundation in quality craftsmanship and timeless design. She also completed fashion internships at Neiman Marcus and Yves Saint Laurent. After college, Meg spent several years working in sales and events, gaining firsthand experience in brand building, client relationships, and operational execution. After returning to Charleston and becoming a mother, she identified a clear gap in her own wardrobe: a high-quality, washable cotton piece that could move effortlessly through a full day—from school drop-off to the beach, and dinner—without sacrificing style and comfort. Approaching the problem as both a designer and an entrepreneur, Meg has focused on perfecting the essential pieces of a woman's wardrobe. With a love of stripes and a commitment to quality and versatility, Tutto was born. Meaning “everything” in Italian, Tutto reflects Meg's belief in intentional growth and designing products that truly earn their place in a woman's closet. In this episode, Meg and I talk about why she started Tutto, the first steps to starting Tutto, the inspiration behind her clothing designs, the importance of having a hero product, and so much more! Meg's WebsiteMeg's Instagram MUSC

Unwritten Beauty Talks
Where Luxury Meets Results: Facials, Self-Care, and Building a Brand with Candace Marino The LA Facialist

Unwritten Beauty Talks

Play Episode Listen Later Feb 23, 2026 48:37


Send a textIn this engaging conversation, Katarina Forster and Candace, the LA Facialist, delve into the world of self-care, facials, and the beauty industry. They discuss the importance of facials as a form of self-care, the misconceptions surrounding them, and how Candace built her brand on expertise and community. The conversation also touches on the significance of mindset, manifestation, and personal growth, as well as the transformative power of retreats. Candace shares her insights on skincare essentials and the importance of celebrating personal achievements.Candace:https://www.instagram.com/thelafacialist?igsh=MWJ2bGE2cW16aDh5Ng==Retreat!!!!https://www.instagram.com/radiantretreatcr?igsh=cXJuejh2dWwxa3h2TakeawaysFacials are a luxury and a form of self-care, not a necessity.Understanding client expectations is crucial for satisfaction.Building a brand requires focusing on one's expertise.Creating community is essential in the beauty industry.Mindset and manifestation play a significant role in personal growth.Self-care routines should include effective skincare practices.Celebrating personal achievements is important for self-confidence.Exfoliation and hydration are key to healthy skin.Real connections in the industry foster collaboration and support.Investing in oneself is the best way to create a fulfilling life.Chapters00:00 The Essence of Self-Care and Facials02:55 Building a Brand on Expertise05:59 Creating Community Through Retreats08:54 The Power of Manifestation and Mindset12:13 Navigating Personal Growth and Mentorship14:44 Skincare Essentials for Radiant Skin18:01 Celebrating Success and Personal Achievements

No Limits with Kevin Cooney
Building a Brand in 2026 - WebSummit Qatar in The Middle East

No Limits with Kevin Cooney

Play Episode Listen Later Feb 19, 2026 22:38


Kevin Cooney sits down with Stefano Fallaha, CEO of Podeo at Websummit in Qatar to discuss practical advice on how to build a brand in 2026! Kevin started posting on social media in 2020 and posted 10 videos a day every day for the first year. This built the foundation to give a ton of analytics on what works best and most importantly what didn't work at all. Kevin triple'd down on what was performing best online to build a massive social media branding business. Kevin Cooney: https://www.instagram.com/kevincooneyy/  Ashley DeMato: https://www.instagram.com/ashley_demato/ 

The Brand is Female
Building a brand while remaining true to your values, with Rawcology Founders

The Brand is Female

Play Episode Listen Later Feb 19, 2026 43:40


What does it really take to scale a food brand when your standards make everything harder?In this episode, Eva sits down with Tara and Megan, the founders behind Canadian functional food company Rawcology. What started in a family kitchen with a dehydrator and a mission to remove inflammatory ingredients from everyday snacks has grown into a nationally distributed brand now carried by retailers including Whole Foods, Bulk Barn and Costco.But growth didn't follow the typical startup playbook. They chose to self-manufacture instead of co-packing, prioritized ingredient integrity over margins, and navigated fundraising as a women-led company in a category dominated by massive incumbents.They share the realities behind building a CPG business — the economics of distribution, why the system favours cheap food, the bias they encountered raising capital, and how staying close to customers shaped their product strategy.This is a conversation about entrepreneurship, resilience, and defining success on your own terms when your values come first.This season of our podcast is brought to you by TD Canada Women in Enterprise. TD is proud to support women entrepreneurs and help them achieve success and growth through its program of educational workshops, financing and mentorship opportunities! Please find out how you can benefit from their support! Visit: TBIF: thebrandisfemale.com // TD Women in Enterprise: td.com/ca/en/business-banking/small-business/women-in-business // Follow us on Instagram: instagram.com/thebrandisfemale

Manufacturing Happy Hour
275: Building a Brand New Manufacturing Company in the US with Andrew Johnson, Co-Founder of HeavyTech

Manufacturing Happy Hour

Play Episode Listen Later Feb 17, 2026 53:07


There's a commonly held belief in manufacturing: big ideas need big money, fast growth, and outside control to survive. But that playbook doesn't work for every business or every industry.Andrew Johnson, co-founder of HeavyTech and CEO of ShelfAware, joins the show from Everywhere Beer Co. in Anaheim, California, to talk through how he and his partners built HeavyTech, a hybrid and electric big machinery manufacturer, on their own terms. He shares the long road behind developing technology for hybrid and electric heavy machinery, and why, when it came time to scale, they made a deliberate decision to crowdfund and not follow the traditional VC path.Along the way, we also get into why diversification within a single industry creates leverage most business owners miss, what it means to be fearless in business, and the struggles of connecting with other entrepreneurs at the same stage of growth.If you've ever questioned whether the “standard” approach to funding actually fits your business, this conversation will make you rethink the rules.In this episode, find out:Why timing is the most important factor in business successHow crowdfunding gives you more control over your business and direct access to future customersWhy diversifying within an industry is one of the smartest entrepreneurial moves you can makeThe importance of connecting with other entrepreneurs in the same position as youHow HeavyTech invented its hybrid and electric machines for construction, farm and ranchWhat it means to be fearless in businessWhere Andrew sees the future of U.S. manufacturing goingEnjoying the show? Please leave us a review here. Even one sentence helps. It's feedback from Manufacturing All-Stars like you that keeps us going!Tweetable Quotes:“I think the inclination today is that you need to go raise a bunch of money with private equity venture capital. I believe that's wrong. Crowdfunding allowed us to raise a bunch of money from individuals. Normal people who believed in the future vision of our company and would eventually become our customers.”“I think that's the beauty of diversification. Each business is in the same industrial space. The products are different, but they complement each other. Sometimes I go into a meeting trying to sell ShelfAware, and I end up selling O-rings or end up talking about HeavyTech and leave with a new investor.”“Timing is everything in business. You have to be at the right place at the right time. You can have a great idea, but if the market is not ready, it won't work.”Links & mentions:HeavyTech, a manufacturing company designing and building hybrid and electric machinery for the construction and agriculture industries. ShelfAware, a manufacturing intelligence company providing real-time production visibility and workflow insights to improve efficiency on the factory floor. Everywhere Beer Co, an independent craft brewery based in Cleaveland, producing small-batch beers.Make sure to visit http://manufacturinghappyhour.com for detailed show notes and a full list of resources mentioned in this episode. Stay Innovative, Stay Thirsty.Mentioned in this episode:Industrial Marketing Summit 2026The Industrial Marketing Summit is the go-to gathering for marketers working in the manufacturing,...

Social Minds - Social Media Marketing Answered
How Kopparberg's creator partnerships are building a brand that lasts | Nancy Dales, Senior Customer Marketing Manager, Kopparberg

Social Minds - Social Media Marketing Answered

Play Episode Listen Later Feb 16, 2026 43:09


Since we last heard from Kopparberg at our live podcast session at MAD//North in 2025, a lot has happened for the UK's largest fruit cider brand – namely, the launch of its refreshed creator and influencer strategy last spring. Since then, the brand has been on a mission to entice its core audience of young adults and maintain salience for shoppers in the Beer and Cider aisle through savvy partnerships with creators.   In this episode, we're joined once again by Kopparberg's senior customer marketing manager Nancy Dales to deep dive the role of creators in bringing creativity (one of Kopparberg's brand pillars) to life on social. Expect to learn why Kopparberg had to learn to let go when handing over the creative reins, what it takes to get internal buy-in for your riskiest campaign ideas, and how to sustain cultural relevance outside of your busiest sales period.       Got a question or suggestion for the SocialMinds podcast? Get in touch at socialminds@socialchain.com.  

The FIND YOUR STRENGTH Podcast
Ep 24: Building A Brand + Business You Love w/ Evie Tavares

The FIND YOUR STRENGTH Podcast

Play Episode Listen Later Feb 13, 2026 46:51


On this episode I am joined by another very special guest Evie Tavares. Evie is the owner of Evie Tavares Branding, a creative marketing studio where she offers copywriting, brand photography and marketing strategies that help business owners show up as their truest, most authentic selves. She's on a mission to empower founders to step in front of their audience and feel confident doing so with words and visuals that show their unique edge in their industry. In this episode we discuss: Evie's background + story and how she got into copywriting and brand photography Why she decided to transition away from family photography and niche down Some of the perks for hiring a copywriter or brand photographer and how she differentiates herself from other creators Challenges she has faced in her business + how she has overcome them Strategies on how to balance entrepreneurship + motherhood Some rituals + mindset practices she uses to stay grounded as a creative entrepreneur How she handles imposter syndrome + self-doubt in a client-facing industryAdvice she would give to her younger self or those starting out on their entrepreneurial journey  Where you can find Evie:Instagram: @evietavaresbrandingWebsite: www.evietavaresbranding.caPodcast: The Unfiltered Tea w/ EvieAnd if you're not already, be sure to follow me on socials @thestrengthgirl to follow along and weigh-in on the conversations we'll be having. Be sure to also share this episode on your stories so that I know you tuned in. I'll be utilizing my socials to get some inspo from you on what it is you want to hear next!--Website: thestrengthgirl.comInstagram: @thestrengthgirlFacebook: thestrengthgirl--FREE RESOURCE- A BEGINNER'S GUIDE TO STRENGTH TRAINING: A 17-page guide packed with valuable information for those who are looking to get started in their fitness journey.GET THE GUIDE HEREANOTHER FREE RESOURCE- THE ULTIMATE GUIDE TO BUILDING HEALTHY HABITS: A 19-page guide packed with tangible tips on how to create healthier habits that stick so that you can live a longer + happier life!GET THE GUIDE HERE

Jittery Monkey Podcasting Network
My 1-2-3 Cents Episode 586: Building a Brand

Jittery Monkey Podcasting Network

Play Episode Listen Later Feb 9, 2026 33:30


In this episode, I step outside the wrestling ring and focus on something just as important: brand building and content creation. From personal projects to professional platforms, I share practical insights on how brands are built with intention, how consistent content shapes perception, and why authenticity matters more than chasing trends. We talk about finding … Continue reading My 1-2-3 Cents Episode 586: Building a Brand → The post My 1-2-3 Cents Episode 586: Building a Brand appeared first on Jittery Monkey Podcasting Network.

building brand cents building a brand jittery monkey podcasting network
Jittery Monkey Podcasting Network » My 1-2-3 Cents
My 1-2-3 Cents Episode 586: Building a Brand

Jittery Monkey Podcasting Network » My 1-2-3 Cents

Play Episode Listen Later Feb 9, 2026 33:30


In this episode, I step outside the wrestling ring and focus on something just as important: brand building and content creation. From personal projects to professional platforms, I share practical insights on how brands are built with intention, how consistent content shapes perception, and why authenticity matters more than chasing trends. We talk about finding … Continue reading My 1-2-3 Cents Episode 586: Building a Brand → The post My 1-2-3 Cents Episode 586: Building a Brand appeared first on Jittery Monkey Podcasting Network » My 1-2-3 Cents.

building brand cents building a brand jittery monkey podcasting network
The Strange Motion Way
Building a Brand with Brad Fanshaw on The Strange Motion Way

The Strange Motion Way

Play Episode Listen Later Jan 28, 2026 189:28


Can you build a legacy without breaking the mold? In this episode of The Strange Motion Way, we sit down with automotive legend and design visionary Brad Fanshaw. From his involvement in iconic builds to his deep roots in the luxury watch and lifestyle industries, Brad has spent decades defining what it means to have "Strange Motion. "We're diving deep into the philosophy of the build, why most designers play it too safe, and the exact moment Brad knew he had to do things differently. Whether you're a builder, a collector, or just someone who appreciates the art of the overhaul, this conversation is packed with insights you won't find anywhere else.In this episode, we discuss: The "Strange Motion" Philosophy: Why standard is never enough.Design Secrets: How to create a look that stands the test of time.Business of Cool: Navigating the world of high-end customs and luxury brands.Lessons from the Garage: Brad's biggest wins (and the mistakes that taught him the most).

TMA Connection
106 – Building a Brand That Actually Works W/ Avery Northwood

TMA Connection

Play Episode Listen Later Jan 27, 2026 39:07


In this episode of The TMA Connection, Tim sits down with Avery Northwood, founder of Northwood Digital Services, for a wide-ranging conversation on marketing, branding, SEO, family, faith, and what it really takes to build a business that lasts. Avery shares how growing up around small, local businesses shaped his passion for helping entrepreneurs who don't have massive marketing budgets but still want to compete and win. He breaks down why consistency beats complexity in marketing, why most businesses misunderstand branding, and how SEO and Google presence can quietly become a company's most powerful growth tool. This episode is packed with practical insight for small business owners, marketers, and anyone navigating growth, leadership, and life all at once. Subscribe to The TMA Connection on your favorite podcast platform or watch the full episode on YouTube by searching "The TMA Connection." Don't forget to like, comment, and share — your support helps the show continue to grow.

Fit, Healthy & Happy Podcast
775: Motivation Monday - Get Back On Track After Sickness, Thoughts On Steroids & Building a Brand

Fit, Healthy & Happy Podcast

Play Episode Listen Later Jan 26, 2026 46:06


➢ Learn more about my coaching www.colossusfitness.com➢ Follow us on instagram- https://www.instagram.com/colossusfit/?hl=en➢ Our Youtube channel- https://www.youtube.com/@ColossusFitness/videosWelcome to Motivation Monday, where every Monday we answer all of your questions and have some real talks about life & fitness & get you fired up for the week! In this episode we talk about how to get back on track after sickness, thoughts on steroids and building a brand.Question 1- What's your best way to get back on track after sickness? I find myself wanting to get right back to it, but my energy takes a while to come back. Curious your thoughts.Josh quote: “If you can see it in your mind, you can hold it in your hand.”Kyle quote:  “Pressure is a privilege. Pressure makes a diamond.” snowboard exampleWhat has us excited or intrigued:Client shoutout: KathleenQuestion 2- What are your thoughts on the crazy steroid usage these days with the younger crowd?Question 3- see you guys have 55k followers on Instagram which is crazy impressive. How did you get there? I'm in real estate and want to grow an established brand.Thanks for listening! We genuinely appreciate every single one of you listening.Email me/ submit a mailbox Monday question contact@colossusfitness.com➢Follow us on instagram @colossusfit➢Apply to get your Polished Physique:  https://colossusfitness.com/

Prescott Woman Podcast
Designing the Spark: Creativity, Confidence & Building a Brand with Sadie Sarti

Prescott Woman Podcast

Play Episode Listen Later Jan 23, 2026 25:08


What happens when creativity meets confidence — and turns into a thriving business?On this episode of the She Spark Podcast, we're sitting down with Sadie Sarti, founder and creative director of Sadie Sarti Design Co., to talk all things design, entrepreneurship, and trusting your creative spark.From building a brand rooted in purpose to navigating the realities of running a creative business, Sadie shares what it really takes to turn passion into impact — without losing your spark along the way.If you've ever felt called to create, build, or step into something bigger… this one's for you.

Play It Brave Podcast
Building a Brand That Attracts the Right Opportunities with Gary & Kim Evans

Play It Brave Podcast

Play Episode Listen Later Jan 22, 2026 64:33


On today's episode of the Play It Brave podcast, I'm sitting down with one of my favorite creative power couples in the photography industry, Gary Evans and Kim Evans. We talk about what it really looks like to rebrand with intention, build a cohesive identity, and grow multiple businesses together without losing alignment—or your relationship—in the process. This conversation weaves together the emotional and practical sides of entrepreneurship: branding beyond logos, finding your voice in the education space, building an email list that actually converts, and creating offers like retreats that feel meaningful and expansive. We also dive into collaboration, working as a couple, and why asking for help can completely change the trajectory of your business. What we talk about in this episode: Why branding is foundational, not optional, when building a sustainable business How to create a cohesive identity that actually reflects who you are The role visual identity plays in client trust and perception Finding your unique voice in a crowded education space Using email lists and freebies as powerful (and aligned) growth tools Why retreats can be such a transformative offering for photographers The magic that happens when collaboration is rooted in alignment Working with your partner's strengths instead of against them Prioritizing family and relationships while growing a business Why reaching out for help can fast-track your growth in the best way This episode is a beautiful reminder that success doesn't have to be chaotic or lonely—and that when your brand truly reflects who you are, it can open doors you never even knew to knock on. Meet Gary & Kim Here's our story - we met, despite living in separate countries, by a complete twist of fate that led Gary to help a friend at the same wedding show where Kim had a booth. Gary scoped her out and said she's "right up my street" and 18 months later, after multiple flights, over 50,000 miles, Gary sold his photography company, house, and just about everything else and moved from the UK to Ontario, Canada. We had to completely rebuild his business in Canada, sold our decorating and floral design business, rejigged the photography, built Pop Up Weddings, a wedding subscription box, I Do Box.... When I say we're serious business builders, we're not lying. With every business move, we analyze + plan + move forward. We release what is not profitable and focus on the projects that are making bank. That's our story - we are serial creators.  And you get two for the price of one. We're a dynamic team, each with individual strengths that we can use to supercharge your business. Gary is a technical whiz, anything photography we got you. Kim is a marketing, systems and logistics queen. She'll figure out how to make it work, attack any issues like a pitbull and cheer you on while you reach your biggest goals. Connect with Gary & Kim Gary & Kim's websiteGary & Kim's InstagramThe off-camera flash freebie courseThe Tulum retreat + mood boardsGary's photography websiteLovely Weddings Click here for more ways to listen to this episode.

We Are More Than Moms
Cynthia Rowley on Building a Brand, Raising Daughters & Refusing to Choose Between Ambition and Motherhood

We Are More Than Moms

Play Episode Listen Later Jan 22, 2026 44:12


Fashion icon and founder Cynthia Rowley joins us for a powerful conversation about building a global brand while raising a family, and refusing to choose between ambition and motherhood. Cynthia opens up about losing her husband at 34, becoming a mom later in life, and navigating single motherhood while continuing to grow a massive fashion empire without guilt. She shares how she integrated her children into her life and work, created a tight-knit family dynamic, set strong boundaries around family time, and modeled that work can be a source of joy and fulfillment, something her kids now carry with them, too.We talk about taking risks while holding the responsibility of motherhood, releasing the mental load, navigating “nepotism” commentary, and what it's been like for her daughters to carve their own paths while still choosing to live with her in their 20s (the ultimate definition of success). With decades of perspective, Cynthia offers wisdom on reinvention, self-trust, and a beautiful example of how motherhood is additive—not something that takes away from your identity, career, or creativity. A must-listen.Instagram: @wearemorethanmomsPatreon: More Than Moms Guides & Resources Join our IRL LA communitySubscribe to our NewsletterProduced by Peoples MediaInstagram: @wearemorethanmomsPatreon: More Than Moms Guides & Resources Join our IRL LA communitySubscribe to our NewsletterProduced by Peoples Media Hosted on Acast. See acast.com/privacy for more information.

HVAC R&D
Be You and Be Bold: Building a Brand That Connects with RC Victorino

HVAC R&D

Play Episode Listen Later Jan 17, 2026 68:37


The Playbook
Building a Brand People Line Up For

The Playbook

Play Episode Listen Later Jan 16, 2026 34:46


In today's episode I sit down with Richard Pink, second generation steward of the iconic Pink's Hot Dogs, to talk about how a $50 push cart became an 85 year institution. We cover consistency over trends, building community beyond the counter, and creating experiences people remember long after the meal. Richard shares lessons on employee loyalty, bonuses that matter, word of mouth marketing, licensing without losing quality, and adapting to media shifts while keeping the recipe the same since 1939. It is a practical look at brand, culture, longevity, and leadership built one customer at a time.

Bring Your Product Ideas to Life
Navigating the challenges of building a brand - with Zoe Chapman, Kiddiwhizz

Bring Your Product Ideas to Life

Play Episode Listen Later Jan 16, 2026 64:32 Transcription Available


What does inventing a product really look like behind the scenes?In this episode, I'm joined by Zoe Chapman, inventor of The Whizzer, the world's first compact, unisex portable toilet. Zoe shares how a very real parenting problem turned into inventing a product that's now used by families, campers, travellers and adults with medical needs.We talk openly about the realities of building a product based business, from manufacturing and protecting your idea, to appearing on Dragon's Den, selling on Amazon, and managing growth without big budgets or a team.This is a friendly, honest conversation for anyone thinking about inventing a product, or already building one and wondering if what they're experiencing is normal.In this episode, we coverHow Zoe went from an idea on paper to inventing a product people genuinely needKnowing when there's enough demand to take a product to marketWhat manufacturing really involves when you don't have fundingThe reality of Dragon's Den, before filming and after it airsSelling on Amazon, visibility, margins and learning as you goBurnout, resilience and why your why matters more than anythingIf you're building a product business and feeling overwhelmed, this episode will help you feel reassured, informed and far less alone.Find Zoe herewww.whizzer.co.ukInstagram handles @kiddiwhizz @whizzer_worldFacebook: KiddiwhizzLinkedIn: https://www.linkedin.com/in/zoe-a-chapman Chapters00:00 Introduction and meeting Zoe03:00 The problem that led to inventing a product08:40 Validating the idea and understanding demand13:00 Manufacturing, factories and protecting your product20:10 Behind the scenes of Dragon's Den25:00 What happens after the show airs35:00 Selling on Amazon and managing margins50:00 Lessons learned, burnout and resilience01:03:15 Final advice for product based foundersLET'S CONNECTFollow me on YouTubeFind me on InstagramWork with me Buy My Book: Bring Your Product Idea To LifeIf you enjoy this podcast, and you'd like to leave a tip, you can do so here:

Women On Purpose
Sir Jacobs: Building a Brand People Love & Connect With

Women On Purpose

Play Episode Listen Later Jan 9, 2026 36:27


This episode goes a bit deeper.Not in a dramatic way. Not in a “let's be profound” way. But in the way that happens when you slow down, sit with people you trust, and talk honestly about why certain things matter.In Part 2 of this Sir Jacobs mini-series, I'm joined by Mitch and his mum Crystal. And what unfolds is one of those conversations that starts with product, but very quickly becomes about life, values, courage, and the choices we make along the way.It's about what we allow into our homes. What we put on our skin. What we light at the end of the day. And what those small choices say about who we are and how we want to live.This is not a glossy brand story. It's a real conversation about craft, care, and building something that actually means something.What we talk about in this episodeHow Sir Jacobs started as a passion project and a bit of a risk, long before it became a brand others wanted to be part ofWhy handmade really matters, and why not everything deserves to make it out of the studioThe discipline of doing things properly, even when nobody is watchingHow scent becomes part of your life without you even realising itThe idea of ritual, from lighting a candle at the end of the day to creating a feeling when someone walks through your doorWhat legacy really looks like when you strip away the noiseWhy choosing your vessel and choosing your fragrance is about identity, not interiorsSustainability as a way of working, not a marketing lineMoments that really landed for meThere are a few moments in this episode that stayed with me.Crystal describing her first Sir Jacobs piece as something solid and grounding, almost like it had always existed.The attention given to the base of a ceramic vessel, even though most people will never look at it.The honesty about smashing pieces that are not right, even when that hurts financially.Mitch talking about the courage it took to step away from safe options and back something uncertain.And the quiet realisation that Sir Jacobs is not just something you buy, it becomes something you live with.What this episode is really aboutThis conversation is about integrity.About not cutting corners. About caring deeply. About choosing to do things slowly and properly in a world that rewards speed and shortcuts.It's also about pride. Pride in craft. Pride in where things are made. Pride in creating something that feels considered and respectful.And if I'm honest, it's also about noticing how rare that is.One line that sums it up“When you build something with care and intention, people feel it. They might not be able to explain why, but they know.”That's what stayed with me.My final thoughtThis episode is a reminder to pause and notice what's around you.Not just what looks good. But what feels right. What lasts. What carries meaning.Because the things we surround ourselves with shape our days more than we realise.Visit Sir Jacobs and use code LAUNCHUK20 for 20% Discount

Women On Purpose
Sir Jacobs: Building a Brand People Love & Connect With

Women On Purpose

Play Episode Listen Later Jan 9, 2026 42:31


Women On Purpose Podcast - Sir Jacobs: Real Voices, Real Homes (Part 1)This week's episode is a little different… and honestly, it's one of my favourites to record.Because behind every brand we admire, every beautiful product we bring into our homes, there are people. Real voices. Real relationships. Real stories.In Part 1 of this two-part mini-series, I'm joined by Kerry, Sean, and Alicia (Ben's neighbours and Ben's mum) for a relaxed, laughter-filled conversation, complete with mimosas, all about what Sir Jacobs feels like when it's not a marketing campaign… but something you actually live with.What comes through so clearly isn't just appreciation for the ceramics or fragrances.It's the connection to the intention.The craftsmanship.The pride.The “oh my God… where did you get that?” moments.And the kind of quality you can't fake, because you can feel it the second you pick it up.This episode is about trust.It's about what happens when something is made slowly, thoughtfully, and with purpose.And it's about how a brand doesn't just land on shelves… it lands in lives.In this episode, we talk about…First encounters with Sir Jacobs, the accidental discovery in the guest loo that turns into “I need this in every room.”Why these products don't just smell beautiful… they shift the whole atmosphere of a home.The joy of ritual, Sunday night baths, candles lit, diffusers going, and that “company's coming” spritz routine.The magic of “choose your vessel, choose your fragrance”, and the refill concept that makes it feel both luxe and sensible.Why Sir Jacobs is becoming a natural fit for boutique hotels, resorts, and luxury gifting, including the new bracket solution for hospitality spaces.How scent creates memory, that instant transport back to a place, a moment, a feeling.What you'll hear (and feel) in Part 11) “I didn't even know I was encountering it…”Kerry describes discovering Sir Jacobs without realising it, then walking out of the bathroom basically demanding to know where it came from. That moment of genuine surprise is everything.2) The “waft” factor

Rediscover Your Story
Hot Tubs, Hot Takes & Building a Brand on Air with Mo Egger

Rediscover Your Story

Play Episode Listen Later Jan 8, 2026 54:13


What happens when a sports talk radio icon steps out from behind the mic and into the hot seat?On this episode of Rediscover Your Story, host Jesy Herron sits down with Mo Egger, the unmistakable voice of ESPN 1530, for a wide-ranging conversation on creativity, content, and what it really takes to build and sustain a personal brand in media.From unintentionally viral radio bits (yes, including Guess Whose Foot) to embracing the internet long before it was “required,” Mo breaks down how leaning into authenticity, humor, and audience-first thinking shaped his career. He also shares why he proudly identifies as a fan with a microphone, and how that mindset has helped him connect with listeners for nearly two decades.Connect with RESLV to rediscover your own story and stay up to date with us by following any of the links below: LinkedInInstagramFacebookWatch the episode on YouTube, yes you can experience this fun in video mode!

Life Changing Money with Barbara Schreihans
Building a Brand That Actually Attracts Clients with Natalie Davison

Life Changing Money with Barbara Schreihans

Play Episode Listen Later Jan 7, 2026 24:09


What does it really take to stand out in a crowded industry, build a magnetic personal brand, and break through the visibility and money blocks keeping you small?In today's episode of Life Changing Money, Barbara sits down with branding strategist, real estate leader, and international speaker Natalie Davison. Natalie shares her journey from agency work to real estate leadership, how she built a standout personal brand in one of the most competitive industries, and why her cell-phone video pitch landed her on a major speaking stage next to some of the biggest names in the world.You'll also hear a powerful conversation about worthiness, visibility wounds, money identity, and how childhood beliefs shape the way we show up, build wealth, and chase bigger rooms. From social media shifts to AI to investing in growth (and buying buildings!), this episode is filled with insights every ambitious woman needs to hear.Tune in to hear:Why clients hire you and not your brokerage, banner, or companyThe branding mistake most real estate agents and entrepreneurs makeHow Natalie uses daily content to attract the right clients and repel the wrong onesHer “8-video” strategy that filtered out unaligned leads and skyrocketed conversionsHow AI is shifting consumer behavior and content creationThe cell-phone video that got Natalie selected for a prestigious speaking eventHow to stand out even when you feel “not qualified enough”The #1 money mistake that held her back for yearsThe cultural and childhood messages that shaped her beliefs about wealth and worthinessWhy the fear always returns-just on a bigger stageWhat she invests her profits in (and why proximity is power)Connect with Natalie:https://www.instagram.com/natalie_i_davison/How To Get Involved:Life-Changing Money is a podcast all about money. We share stories of how money has impacted and radically changed the lives of others—and how it can do the same for you.Your host, Barbara Schreihans (pronounced ShREE-hands) is the founder and CEO of Your Tax Coach, and the creator of the Write Off Your Life Course. She is a top tax strategist, business coach, and expert in helping business owners and high-net-worth individuals save millions in taxes while increasing profits.When she's not leading her team, coaching clients, or dreaming up new goals for her company, you can find her drinking coffee, hanging out with her family, and traveling the world.Grab a cup of coffee and become inspired as we hear from those who have overcome and are overcoming their self-limiting beliefs and money mindsets!Do you have a burning question that you'd love to hear answered on a future show?Please email it to: podcast@yourtaxcoach.bizSign Up For Our NewsletterLife Changing Money PodcastGet Tax Help!

The Hitstreak
Episode 220: Synced Up To Stand Out: Building a Brand From The Field Up w/ Shane Gwaltney

The Hitstreak

Play Episode Listen Later Jan 6, 2026 63:25


Episode 220 of The Hitstreak, a podcast where we talk about anything and everything!  This week we are joined by the Owner of Synced Up Designs, Program Coordinator, Visual Designer, and Battery Arranger in the Music and Visual Arts, Shane Gwaltney!Episode in a Glance:In this episode of The Hitstreak, I get to talk with Shane Gwaltney, a multifaceted musician and entrepreneur, discussing the importance of community in business, the journey of a musician, and the impact of technology on music education. We explore the challenges and triumphs of building a career in music, the significance of mentorship, and the evolution of the music industry. Shane shares insights from his experiences with the Music City Drum Corps and Music City Mystique, as well as the growth of his podcast, End Zone to End Zone. This episode emphasizes the value of music education and the need for businesses to create authentic connections with their audiences.Key Points:- Businesses must create a community around their product.- Passion is essential in pursuing a career in music.- Mentorship plays a crucial role in the music industry.- Technology can enhance music education and engagement.- Podcasts can serve as valuable marketing tools for businesses.- Scaling a business requires a focus on community and added value.- Time is the most valuable resource for educators and musicians.- Authenticity in marketing is key to connecting with audiences.About our guest: Shane Gwaltney is a nationally respected Program Coordinator, Battery Arranger, and Visual Designer with over 30 years of experience shaping the marching arts. A charter member of Music City Mystique, he spent 25 years as its Program Coordinator, Battery Arranger, and Visual Designer—helping define the ensemble's legacy as one of the most innovative in the activity. Shane has also designed and arranged for Southwind, Spirit of Atlanta, and the Phantom Regiment Drum and Bugle Corps, earning recognition for his emotionally powerful and inventive productions. Currently, he serves as Program Coordinator and Battery Arranger for Music City Drum and Bugle Corps and consults for ensembles nationwide across WGI, BOA, and DCI circuits. As co-founder and Lead Designer of Synced Up Designs, Shane has led hundreds of custom productions for scholastic and independent groups, solidifying the company as a creative leader in the marching arts. He proudly endorses Innovative Percussion, Pearl Drums, Evans Drumheads/Planet Waves, and Zildjian Cymbals, continuing to push artistic boundaries while inspiring the next generation of performers and educators.Follow and contact:Instagram: @baldncrazysyncedupdesigns.comSubscribe to Nick's top-rated podcast The Hitstreak on Youtube: ⁠https://www.youtube.com/NickHite⁠rFollow and Rate us on Spotify: ⁠https://spotify.com/NickHiter⁠Follow and Rate us on Apple Podcast: ⁠https://podcasts.apple.com/NickHiter⁠Follow and Rate us on iHeartRadio: ⁠https://www.iheart.com/NickHiter

So Can I
Julia Dzafic on Blogging, Writing a Cookbook, and Building a Brand

So Can I

Play Episode Listen Later Jan 6, 2026 45:08


Today I am joined by Julia Dzafic! Julia is the creative force behind @lemonstripes, a colourful lifestyle and motherhood account that she started in 2010 as a blog, where she shares her passions for style, healthy cooking, home decor, motherhood, and wellness.In 2024, Julia published her debut cookbook, Garden Grown, filled with more than 100 seasonal, wholesome recipes, bringing her fresh, approachable cuisine from garden to table.She lives in Westport, CT, with her husband Anel, two kids, their pit-mix, Boots, and 12 chickens.In this episode, Julia and I talk about her 16 year career in blogging, how the industry has changed, secrets for becoming a blogger, her cookbook, and so much more! Julia's Instagram Julia's WebsiteFilling in the Blanks

The Fitness Business School with Pat Rigsby
Fitness Business School - 653 - Building a Brand Through Trust

The Fitness Business School with Pat Rigsby

Play Episode Listen Later Jan 5, 2026 11:26


Ready to grow your clientele & revenue? Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work. https://info.patrigsby.com/20-client-generators Do you want to stop chasing leads and start attracting them instead? Get Instant Access To The Weekly Client Machine For Just $5.00! https://patrigsby.com/weeklyclientmachine Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook! https://patrigsby.com/feh  --- Building Your Brand Through Trust in Today's Marketing Landscape In this episode, Pat Rigsby discusses the importance of building a brand through trust in the evolving marketing landscape, emphasizing that being more human and authentic is key. Pat explains four strategies for achieving this: being personal and authentic, sharing information openly, showing real experiences, and selling with honesty and transparency. He provides practical examples and insights on how these approaches can distinguish your brand in a market saturated with AI-generated content and cookie-cutter marketing tactics. By focusing on trust and real connections, you'll convert not only more customers but the right customers who become ambassadors for your brand. 00:08 The Importance of Trust in Modern Marketing 01:13 Be More Human: Authenticity in Marketing 02:24 Transparency: Sharing What Others Won't 06:16 Sell Differently: Honest and Informed Decisions 08:18 Conclusion: Steps to Build a Trust-Based Brand

The Playbook
Building a Brand People Want to Belong To

The Playbook

Play Episode Listen Later Dec 26, 2025 20:50


In today's episode, I sit down with Dan and Andrew Olson, the entrepreneurial minds behind Hook Hand Rum. We talk about why great taste alone is never enough, and how community, storytelling, and experience drive modern brands forward. Dan and Andrew explain their direct-to-consumer approach, the Original Crew membership model, and why building loyalty before scale changes everything. We also get into premium spirits, smart distribution, data driven marketing, and how adventure plays a role in creating lifelong brand advocates. This conversation breaks down what it really takes to build something people want to belong to, not just buy.

The Travel Marketing Podcast
Beyond the Algorithm: Building a Brand with Community, Not Clicks

The Travel Marketing Podcast

Play Episode Listen Later Dec 17, 2025 38:51


Discover how Katalina Mayorga built El Camino Travel into a powerhouse for the "bold woman traveler" without spending a dime on traditional ads. In this episode, Katalina shares her journey from international development to creating a brand that prioritizes deep cultural immersion and local economic impact. You'll learn how she utilizes high-end photography and "scroll-stopping" content to drive a massive word-of-mouth engine.Katalina also reveals the business strategy behind her thriving digital community, which boasts an incredible 40% repeat booking rate. Explore how niche specialization and radical brand trust can cut through the noise of the modern travel industry. Whether you're an entrepreneur or a travel enthusiast, this masterclass in community-building offers essential insights into making travelers feel seen, safe, and inspired.

HealthcareNOW Radio - Insights and Discussion on Healthcare, Healthcare Information Technology and More
The Healthtech Marketing Show: Building a Brand in Healthcare's Most Competitive AI Market

HealthcareNOW Radio - Insights and Discussion on Healthcare, Healthcare Information Technology and More

Play Episode Listen Later Dec 8, 2025 46:55


Building a Brand in Healthcare's Most Competitive AI Market On this episode host Adam Turinas discusses with friend and healthtech marketing leader, Lea Chatham, what it takes to create and build a strong brand. They discuss what it really takes to build a brand in the white-hot ambient AI/clinical scribe space. They start with the reality that large buying groups are overwhelmed with noise, and increasingly turn to a few trusted sources to quietly shortlist the top two or three vendors before they ever talk to sales. If you're not consistently showing up with credibility in those channels, you may never even make the long list, let alone the shortlist. Find all of our network podcasts on your favorite podcast platforms and be sure to subscribe and like us. Learn more at www.healthcarenowradio.com/listen/

We're All Set
Price Tag ATL, Entrepreneurship, Building a Brand, Luxury Fashion and Relationship Building | Ep 203

We're All Set

Play Episode Listen Later Dec 6, 2025 126:13


In this episode of We're All Set, Rich and Free sit down with Price Tag Reef (@pricetag.atl) — Bronx native, designer, entrepreneur, and owner of one of Atlanta's most influential luxury clothing boutiques in Buckhead.Reef breaks down his journey from growing up in The Bronx to launching his first clothing line Beautiful Nightmares and eventually building the Price Tag boutique brand in Buckhead Atlanta. He explains how he went from selling shirts in his neighborhood to becoming one of the most trusted clothing curators in the Atlanta fashion scene.We talk entrepreneurship, small business, retail fashion, customer service, building relationships, running a boutique, hiring, firing, mentorship, and how to level up by surrounding yourself with people who want to grind.Reef also shares why reputation matters, how he treats customers, and why most people don't really want to work—they just want the rewards. He opens up about his approach to hiring staff, building a team he trusts, and working with high-end clients who expect authenticity and consistency.We also dig into culture, hip-hop, and business mindset with conversations about 50 Cent, the Diddy documentary, and how storytelling and accountability affect the culture. Along with that, you'll catch our Drip Report, Elite Scumbaggery, and the closing We're All Set segment loaded with unfiltered opinions and real talk about life, money, and leveling up.Whether you're into streetwear, fashion, entrepreneurship, Atlanta culture, or hip-hop, this episode is packed with gems, inspiration, and real experience.LIKE, COMMENT, SUBSCRIBE, and hit the notification bell so you don't miss the next episode.0:00 – Intro 02:19 – Special Guest Price Tag Reef (Bronx to Atlanta) 05:15 – Beautiful Nightmares clothing brand beginnings 10:25 – Evolution of Price Tag Boutique 14:30 – What's the Hottest Brand Right Now? 22:10 – Relationship Building & Customer Service 48:50 – Drip Report 56:16 – Elite Scumbaggery 1:14:26 – Owning a Business: Hiring, Firing & Team Building 1:25:00 – Money Mindset & Business Approach 1:29:18 – 50 Cent, Diddy Documentary & Hip-Hop Culture 1:56:50 – We're All Set (Final Thoughts)https://www.youtube.com/channel/UCZdlA9w1H0UAR8fW5nINI9Q?sub_confirmation=1Donate To Help Us Make More Content and Buy Merch @ www.AllSetPod.storeFollow Us On Social Media @WereAllSetPodPodcast Audio linksApple -https://podcasts.apple.com/us/podcast/were-all-set/id1476457304Spotify - https://open.spotify.com/show/6frdwXOehWMk5OPj2YnAMa?si=nGrL2OFCQ3u_yf-hJs9lhQGoogle Pods -https://podcasts.google.com/feed/aHR0cDovL2ZlZWRzLnNvdW5kY2xvdWQuY29tL3VzZXJzL3NvdW5kY2xvdWQ6dXNlcnM6NTQ4NTIzNTAxL3NvdW5kcy5yc3MAmazon - https://www.amazon.com/Were-All-Set/dp/B08JJR8DSFPandora - https://www.pandora.com/podcast/were-all-set/PC:1000430306ListenNotes.com - https://www.listennotes.com/podcasts/were-all-set-all-set-media-K73x2ck58fg/Overcast - https://overcast.fm/itunes1476457304/were-all-setPocket Casts - https://pca.st/cwq90uydRadio Public - https://radiopublic.com/were-all-set-8jOkelhttps://www.youtube.com/channel/UCZdlA9w1H0UAR8fW5nINI9Q?sub_confirmation=1

Classy & Sassy
Building a Brand When You're Multi-Passionate (and Refuse to Niche Down)

Classy & Sassy

Play Episode Listen Later Dec 4, 2025 13:18


Some of us aren't "one thing" women. We're creative. We're curious. We have multiple talents, multiple passions, and multiple lanes - and all of them are valid. In this episode, Erica shows you how to build a strong personal brand without watering yourself down.We cover: ✨ Why niching down doesn't work for every woman ✨ How to connect multiple passions under one brand identity ✨ Storytelling strategies that make your range an asset ✨ The mindset shift from “too much” to “multi-hyphenate” ✨ How to stay consistent without being boxed in ✨ Branding tips for realtors, creators, entrepreneurs, and women reinventing themselvesThis is your permission to take up space - in every direction.Send us a text

IDEAS+LEADERS
274. Building a Brand Media Can't Ignore - Anna Tran

IDEAS+LEADERS

Play Episode Listen Later Dec 1, 2025 25:55


In the episode 274 of the IDEAS+LEADERS Podcast, I'm joined by Anna Tran, strategic PR consultant and co-founder of Level Up With Anna PR. Anna has helped entrepreneurs, experts, and brands land features in Forbes, Entrepreneur, top podcasts, TV segments, and influential niche publications - all through authentic, values-driven storytelling.We talk about what really moves the needle in PR, how to uncover the story angles the media actually cares about, and why long-term credibility matters more than short-term hype.In this conversation, we explore:The biggest misconceptions entrepreneurs have about PRHow to find the parts of your story that journalists and audiences connect withWhy authenticity and values matter now more than everHow to build a brand the media can't ignoreWhat to do after you land a major feature to maximize impactIf you want to grow your visibility strategically, share your message confidently, and build long-term credibility in your industry, this episode is full of practical insights from someone who does PR differently.Connect with Anna here: Anna Tran | LinkedInThank you for joining me on this episode of IDEAS+LEADERS. If you enjoyed this episode, please share, subscribe and review so that more people can enjoy the podcast on Apple https://apple.co/3fKv9IH or Spotify https://sptfy.com/Nrtq.

God Centered Men's Recovery
Leading from the Front: Building a Brand of Integrity with Mike Claudio

God Centered Men's Recovery

Play Episode Listen Later Nov 27, 2025 18:32


In this episode of Men of Influence, Tim Holloway interviews Mike Claudio; entrepreneur, business coach, speaker, and founder of WinRate Consulting and Zero Doubt Marketing. Mike shares how he transitioned from the corporate grind to building multiple seven- and eight-figure businesses rooted in clarity, structure, and discipline. He explains the real difference between owning a business and simply owning a job, and outlines the three pillars of a healthy business: mission, people, and process. With contagious intensity, Mike reveals that leadership and influence aren't just about titles; they're about personal integrity and how consistently you show up, whether in business, marriage, or fatherhood.Mike also shares his daily habits for success, including cold plunges, affirmations, and a “Champion's Legacy Statement” that centers him every morning. He emphasizes that exponential growth doesn't come from marketing tricks, but from delivering real results, being referable, and building a tribe of raving fans. His coaching mindset flows into every area of life, including relationships; and his top takeaway for men is simple but profound: Take your wife on a date. Because success isn't just what you build; it's who you build it with. This episode will challenge you to raise your standard, clarify your mission, and lead with purpose, both at home and in your business.Key Takeaways:Mission + People + Process = Scale: A business can't grow without clarity, delegation, and repeatable systems.Personal Integrity Is Influence: People follow consistency, not charisma.Results Matter Most: Growth isn't sustainable unless you're worth referring.Self-Coaching Wins the Day: Morning routines and “I am” statements rewire belief and behavior.Marriage Is Mission-Critical: A supported man becomes an unstoppable man.“Whether you like it or not, I'm going to coach you. And if you don't want that, you exit stage left.” - Mike ClaudioLearn more about Tim through the following links:FacebookPodcasting group

The Game Changing Attorney Podcast with Michael Mogill
417. The Secret to Building a Brand People Love with Steve Carse

The Game Changing Attorney Podcast with Michael Mogill

Play Episode Listen Later Nov 25, 2025 41:06


What if the thing that makes your business unforgettable has nothing to do with the product and everything to do with the people and purpose behind it? In this episode of The Game Changing Attorney Podcast, Michael Mogill sits down with Steve Carse, founder of King of Pops, to unpack how an idea became one of Atlanta's most beloved brands. From pushing a single cart up the street to producing tens of thousands of pops a day, Steve shares what it really takes to build a culture-driven company, stay relevant, and scale without losing your identity. Here's what you'll learn: Why true differentiation starts with curiosity, courage, and a willingness to stand out How to build a brand that grows through authentic community connection What it takes to scale culture, empower your team, and expand into new markets Want to build something people rave about and love doing it? This episode shows you what it requires. ---- Show Notes: 02:34 — Steve shares why showing up consistently matters more than talent or timing 03:52 — The early fear that King of Pops might be a fad and how they pushed through uncertainty 07:30 — How artisan-level craft, sourcing, and process became their lasting competitive advantage 09:40 — The moment Steve realized the brand was becoming something bigger than a seasonal idea 12:36 — The challenge of scaling a beloved local brand into unfamiliar markets 14:07 — How COVID unexpectedly unlocked a new business model and created the cartrepreneur movement 19:39 — Why culture must be driven from the front and why leaders must care more than anyone else 38:24 — How becoming a parent changed Steve's leadership, perspective, and purpose ---- Links & Resources: King of Pops  Work Is Fun by Steve Carse ---- Do you love this podcast and want to see more game changing content? Subscribe to our YouTube channel. ---- Past guests on The Game Changing Attorney Podcast include David Goggins, John Morgan, Alex Hormozi, Randi McGinn, Kim Scott, Chris Voss, Kevin O'Leary, Laura Wasser, John Maxwell, Mark Lanier, Robert Greene, and many more. ---- If you enjoyed this episode, you may also like: 406. How to Build a Law Firm Culture That Actually Works 370. — Why Playing It Safe Is Killing Your Growth with Verne Harnish 338. Will Ahmed — From Stress to Success: Optimizing the Entrepreneurial Journey

Boss Bitch Radio w/IFBB Pro, Diane Flores
The Audacious Woman's Guide to Building a Brand, a Life, and Boundaries That Stick With Gilly from Gilly's Organics

Boss Bitch Radio w/IFBB Pro, Diane Flores

Play Episode Listen Later Nov 19, 2025 46:13


In this episode, I'm sitting down with Gilly, the founder of Gilly's Organics and the host of Everyday Rock Stars. Her story is wild - in the best way! Gilly went from freelancing for huge brands like Estée Lauder, Clinique, Jo Malone, and Aveda… to suddenly losing the client that made up most of her work. Instead of going back to corporate, she followed this little spark she always had for mixing things, creating products, and helping people feel good in their skin. We talk about how Gilly's Organics actually started (spoiler: a DIY scrub and a friend who believed in her), how she got her products into Whole Foods for eight straight years, what pushed her to expand from one product to a full nine-product line, how losing her mom changed everything, how her love for storytelling led to the Everyday Rock Stars podcast, the confidence, grit, and mindset pieces entrepreneurs never talk about, what she does when self-doubt creeps in, and the movement and routines that keep her grounded. This one is full of honesty, hustle, heart, and that "just start" energy so many of us need. If you're building something of your own or thinking about it - this episode is such a reminder that passion + consistency can take you further than you think! You've been running on empty long enough. Start the From Burnout to Boss Bitch masterclass today and learn how to finally breathe again → https://www.bossbitchradio.com/burn-out-to-boss-bitch Join the newsletter for more behind-the-scenes tips, cheat sheets, and practical tools → https://www.bossbitchradio.com/newsletter #WomenEntrepreneurs #FemaleFounders #MindsetForSuccess   Key Takeaways: 00:38 Meet today's guest, Gilly from Gilly's Organics 01:13 How Gilly went from freelancing to running her own brand 02:57 The story behind how Gilly's Organics actually started 07:27 Growing the line from one product to a full collection 14:02 Why movement and self-care matter so much 21:45 How to avoid burnout and take care of yourself 26:20 Lifting women up through real self-care 27:02 Breaking old patterns and doing things differently 27:49 How our self-care impacts our kids 29:23 Standing by your values and handling the online world 30:55 Clean beauty, healthy habits, and what that really means 31:47 How her podcast started and how she's growing it 34:18 What's next for Gilly's Organics 42:00 Wrapping it up and final thoughts   Links Mentioned:  Go follow Gilly on Instagram: https://www.instagram.com/gillysorganics/ Catch more of her on TikTok: https://www.tiktok.com/@gillysorganics Watch and listen to her podcast, Everyday Rock Stars, right here: https://open.spotify.com/show/42u0zdhsMpH3YQtK644s63 Explore her full line of clean, feel-good products on the Gilly's Organics site: https://gillysorganics.com?ref=diane_flores Join us in the Healthy and Hot Method! Get $25 off your first month with code PODHOT - https://www.bossbitchradio.com/healthy-and-hot-method Join the Iconic Coaching Academy! Limited 1:1 spots available - https://www.bossbitchradio.com/iconic-coaching  I'm loving this Cathy Heller's program is packed with gems. Check it out here! https://cathyheller.samcart.com/referral/thisabundantlifebycathyheller/kLZu9Gj7RIEtBF2Q Hey! Have you heard of ClassPass? They're giving an exclusive free trial (with 20 bonus credits!) only available to friends of mine. https://classpass.com/refer/U37R31GQ30   Connect with Diane: Website: https://www.bossbitchradio.com/  Instagram: https://www.instagram.com/dianeflores_ifbb_pro  YouTube: https://www.youtube.com/@dianeflores_ifbb_pro  Join the Boss Bitch Besties Fitness Community: https://www.facebook.com/groups/dianefloresifbbpro    Freebies: Lower Body Blueprint: https://www.bossbitchradio.com/lower-body-blueprint  Protein Snack List: https://www.bossbitchradio.com/protein-snack-guide  Full Body Training Program: https://www.bossbitchradio.com/full-body-gym-program  Fit Girl Gift Guide: https://www.bossbitchradio.com/fit-girl-gift-guide  My Favorite Supplements: https://www.bossbitchradio.com/myfavoritesupplements 

Rental Property Owner & Real Estate Investor Podcast
Building a Brand with Large Group Short-Term Rentals on the Kentucky Bourbon Trail, with Andrew Llewellyn

Rental Property Owner & Real Estate Investor Podcast

Play Episode Listen Later Nov 17, 2025 30:27


How do you scale short-term rentals into a hospitality brand for large groups—and use bourbon tourism to keep your calendar full? In this episode, Brian Hamrick talks with Andrew Llewellyn, founder of Super Stays, about how he's turning old office buildings into boutique-style short-term rentals that host bachelor parties, weddings, and corporate retreats of 8 to 42 people along the Kentucky Bourbon Trail. Andrew shares: Why large group stays outperform traditional Airbnbs How to brand and differentiate your STR business from the competition The power of upsells: private chefs, curated bourbon tastings, and luxury vans How bourbon tourism fuels consistent demand and high occupancy Lessons from scaling his first 15-bedroom property and building his next one The role of AI automations in streamlining guest communication If you're exploring short-term rental investing, hospitality branding, or large group travel, this episode is packed with practical strategies and inspiration. Find out more: https://superstaysstr.com/ https://andrewllewellyn.com/ Instagram & Linkedin: @IamAndrewllewellyn Today's episode is brought to you by Green Property Management, managing everything from single family homes to apartment complexes in the West Michigan area. https://www.livegreenlocal.com And RCB & Associates, helping Michigan-based real estate investors and small business owners navigate the complex world of health insurance and medicare benefits. https://www.rcbassociatesllc.com

Balance with Sam Podcast
326: Building a Brand (and Podcast) From Scratch. Client Case Study - Steve Sapourn with The Neuro's Journey

Balance with Sam Podcast

Play Episode Listen Later Nov 11, 2025 85:00


this episode is a real-time snapshot of what happens before everything clicks — the messy middle between "I want to start a podcast" and a full blown brand being built.It's part of an ongoing series where I sit down with our client, Steve Sapourn of the Neuro's Journey, to capture what really happens behind the scenes as my podcast company Voice and Visibility helps him build his personal brand and own his story in real time.Together, we talk about the energy of visibility, the fear of being seen, and the moment when alignment begins to take shape. Steve shares how he's finding his authentic voice, shaping his message, and aligning who he is with what he's creating.If you've ever felt the call to share your story and your voice, this episode will meet you right where you are.02:00 The aspects of building a brand from scratch – with zero followers or visibility07:15 Facing the fear of visibility: Harnessing the energy shift that follows12:38 The inner work before the strategy18:50 Fighting through external validation while navigating the creative process25:00 Using life as your guru to find true brand alignment31:42 How to build momentum even when you feel vulnerable 58:00 Avoiding the trap of losing yourself: Staying true to your brand's purpose01:10:00 Steve's official podcast launch01:17:30 Celebrating alignment while being high on lifeRESOURCES + LINKSHop on my Newsletter to Watch Me Build My Podcast + Media Company, Voice and Visibility in public – https://voiceandvisibility.myflodesk.com/optinFollow Samantha on InstagramFollow Samantha on TiktokSubscribe on YoutubeConnect with Steve:The Neuro's Journey Podcast Launch Party 11/22/2025, Boulder COFollow Steve on Youtube

Dreaming Out Loud With Morgan T Nelson
354. The Truth About Building a Brand in 2025 - Nathan Chan

Dreaming Out Loud With Morgan T Nelson

Play Episode Listen Later Nov 11, 2025 51:29


He started Foundr with 2 subscribers and $5.50 in sales.Twelve years later he's interviewed hundreds of billionaires and built one of the most trusted brands in entrepreneurship.This episode with Nathan Chan will reignite your belief in what's possible when you just keep going.Connect With Nathan Chanhttps://www.instagram.com/nathanchan/?hl=enhttps://www.youtube.com/@FoundrConnect with Morgan https://www.instagram.com/morgantnelson/?hl=en⊳Join my Free Skool Community: Connect with entrepreneurs committed to rewiring their identity, building unstoppable confidence, and scaling businesses that create true freedom.https://www.skool.com/dream-out-loud/about?ref=b30af20dcf024f8f9eaf71bd232e6311

The POZCAST: Career & Life Journeys with Adam Posner
Jay Williams: Building a Brand with Soul: The Freebird Story

The POZCAST: Career & Life Journeys with Adam Posner

Play Episode Listen Later Nov 7, 2025 45:15


#thePOZcast is proudly brought to you by Fountain - the leading enterprise platform for workforce management. Our platform enables companies to support their frontline workers from job application to departure. Fountain elevates the hiring, management, and retention of frontline workers at scale.To learn more, please visit: https://www.fountain.com/?utm_source=shrm-2024&utm_medium=event&utm_campaign=shrm-2024-podcast-adam-posner.Thanks for listening, and please follow us on Insta @NHPTalent and www.youtube.com/thePOZcastFor all episodes, please check out www.thePOZcast.com SummaryIn this episode, Adam Posner interviews Jay Williams, founder of Freebird Southern Springwater, who shares his journey from a successful 25-year career in real estate to launching a beverage brand. Jay discusses the importance of authenticity, hard work, and building relationships in business. He reflects on the challenges of starting a new venture, the importance of giving back to the community, and the lessons he has learned from his experiences. The conversation highlights the importance of resilience, the impact of social media, and the value of crafting a brand with a soul that resonates with everyday Americans.Takeaways- Jay Williams transitioned from real estate to beverage with Freebird.- Authenticity and being true to oneself are key to success.- Building relationships is crucial in business.- Hard work can outpace talent in competitive fields.- Starting a business requires action over perfection.- Mistakes are valuable learning opportunities.- Resilience is essential for overcoming challenges.- Giving back to the community is a core value of Freebird.- Creating a brand with a soul resonates with consumers.- Networking and research are vital for new entrepreneurs.Chapters00:00 Introduction to Jay Williams and Freebird02:49 The Power of Authenticity and LinkedIn05:38 Lessons from Family and the Importance of Hard Work08:55 The Big Pivot: From Real Estate to Beverage11:01 The Aha Moment: Starting Freebird13:01 Finding a Niche in the Beverage Industry15:05 Navigating the Beverage Landscape19:24 Building a Team and Seeking Expertise20:01 Understanding Your Strengths and Weaknesses21:10 Finding the Right Partners22:36 The Unique Selling Proposition of Freebird24:02 Navigating Early Challenges25:41 Commitment to Community and Philanthropy27:15 Brand Growth and Market Positioning28:34 Building a Brand with Soul29:59 Future Aspirations for Freebird32:20 Advice for Mid-Career Reinvention33:53 Learning from Mistakes and Building Resilience36:16 Authenticity in Leadership 

Superwomen with Rebecca Minkoff
Building a Brand at the Intersection of Business and Culture

Superwomen with Rebecca Minkoff

Play Episode Listen Later Nov 6, 2025 46:57


Sometimes boredom is the push that leads to your next big thing. For Sammi Cohen, it was the spark that took her from a stable job at Amazon to building a career as a full-time content creator. One Tiktok video eventually turned into hundreds. And before long, she built Social Currency, a media brand and podcast that reaches millions. This week on SUPERWOMEN, Sammi shares the story behind that transition. We talk about the patience, grit, and yes, a little bit of delusion it takes to keep going between your first post and your first paycheck. She opens up about building trust with her audience, learning from failure without shame, and developing the instincts to know what content will stick. Episode Guide: (00:00) Meet Sammi Cohen, CEO and host of Social Currency (05:47) Finding your voice online (08:55) When monetization finally happens (13:53) Sammi's failed matcha company and starting over (16:41) Dissecting the brands everyone's talking about (21:20) Turning mistakes into momentum instead of shame (28:35) Redefining balance, priorities, and self-care (32:15) Sammi's creator instinct (36:30) Navigating criticism and staying fair (41:37) Finding your X factor Learn more about your ad choices. Visit megaphone.fm/adchoices

Duct Tape Marketing
AI, Content Strategy, and Building a Brand That Lasts

Duct Tape Marketing

Play Episode Listen Later Nov 6, 2025 23:10


*This is a rerun of a previous DTM episode. Manick Bhan is the founder and CTO of Search Atlas, a cutting-edge SEO and content marketing platform powering over 20,000 websites and 5,000 agencies. A serial entrepreneur and respected thought leader in the SEO industry, Manick previously founded RankPay and has spent over a decade pushing the boundaries of search technology. In this episode, he joins John Jantsch to break down the future of SEO, the disruptive impact of AI and LLMs like ChatGPT, and how marketers can evolve beyond outdated strategies. Listeners will gain actionable insights into building high-converting content, mastering SEO automation, and future-proofing their digital marketing efforts. 00:00 Opening 01:03 Introducing Manick Bhan 01:32 Why Was Search Atlas Created? 03:53 Is SEO Dead? 06:12 Why is Conversion Higher From AI Search Than Google?:07:32 RIsk vs Opportunity with AI Search 09:12 Optimizing Content for Competitive Search 42 How Should Marketers Think about AI Today? 14:28 Quality vs Quanity 17:42 Rented vs Owned Spaces 20:09 Lessons Learned from a Founder Rate, Review, & Follow If you liked this episode, please rate and review the show. Let us know what you loved most about the episode. Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today!

Shopify Masters | The ecommerce business and marketing podcast for ambitious entrepreneurs
How Two Friends Built a MultiMillion-Dollar Business While Keeping Their Day Jobs

Shopify Masters | The ecommerce business and marketing podcast for ambitious entrepreneurs

Play Episode Listen Later Nov 4, 2025 40:39


Rachel Hochhauser and Jena Wolfe didn't quit their jobs to build Piecework Puzzles—and that's exactly why it worked. The cofounders share how they turned a stormy weekend experiment into a multi-million dollar lifestyle brand, all while maintaining full-time careers. As VP of Marketing for Goop Kitchen, and renowned Author and creative agency owner, the duo are mastering the art of balancing everything, in real time. From starting with just four puzzle designs shot in Rachel's grandmother's garage, to spawning an entire aesthetic movement in the industry, Rachel and Jena have made their mark. They aren't afraid to do things differently, constantly learning and iterating from production nightmares and successful campaign launches. Discover their unconventional approach to entrepreneurship, product development, and world building in this candid interview. They both reveal why bootstrapping gave them the creative freedom they craved, how they navigate being business partners and best friends, and the unexpected pivot that led to their viral cocktail napkin line.In This Episode You'll Learn: Why NOT taking investor money gave them complete creative controlThe “advice tour” strategy that helped them solve business problemsHow they went from puzzles to viral tomato napkins (and why that shouldn't have worked)What happened when their manufacturer dropped them during the pandemicWhy working with your best friend can actually be brilliantTheir approach to brand partnerships with everyone from Goop to Better Homes & Gardens Chapters:00:00 Introducing Piecework Puzzles and The Stormy Weekend That Started It All 3:30 How to Find Your Gap In the Market & Stand Out6:00 Design Philosophy 101: How to Create Products That People Connect With8:40 The Importance of Creative Freedom & How to Obtain It!10:45 How to Run a Successful Business with Your BFF13:50 Starting Cultural Moments: The Origins of The Tomato Craze16:20 The Product Expansion That Shouldn't Have Worked (But Did)20:15 Advice for Overcoming Manufacturing Nightmares23:00 The “Advice Tour” Strategy That Has Saved Piecework Puzzles26:49 Brand Partnerships: From Goop to Broccoli Magazine29:15 Addressing Dupe Culture… 32:45 Leadership Tips For Building a Lean & Productive Team Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

Boutique Chat
#735: Going Viral by Being Real: Building a Brand Women Believe In

Boutique Chat

Play Episode Listen Later Oct 28, 2025 48:45


Today Bette Bentley, founder of Skimpies, joins the podcast to talk about how she built a viral, one-product brand by solving a very real problem for women. Bette shares about inventing a product that didn't exist, showing up online when people made fun of her, and building a community of women who feel seen, not sold to. Bette shares how she turned one core product into a movement on TikTok, why live selling changed everything, and how she protects her confidence in public as a founder, mom, and creator. You'll learn: The origin of Skimpies Why no manufacturer wanted to touch her idea — until one woman said yes The 8-second TikTok about a "front wedgie" that hit 6 million views Live selling with 3 viewers… to making real daily revenue and community loyalty How she chose Marshalls/TJ Maxx as her first retail partner on purpose Join The Boutique Hub 2026 Retail Planner Bette Bentley & Skimpies Website:skimpies.com Instagram: @skimpiesbrand TikTok: @skimpiesbrand ____________________________ Ashley Alderson: Instagram The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube