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Shopify Masters | The ecommerce business and marketing podcast for ambitious entrepreneurs
Pro skater Paul “P-Rod” Rodriguez built Primitive Skateboarding from a Nike-exclusive sneaker shop into a $20 million skate and apparel empire, and almost none of it went according to plan. Here he breaks down the mindset he learned on a board and applied to building a brand designed to outlast his career. For more on Primitive Skateboarding and show notes click here Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.
This week's chat with Liz is a designer-to-designer heart-to-heart about how to build a brand and business you actually want to show up for. We get into how she built her multi-hyphenate business over 18 years, the reframe that shifted how she approaches everything, and why she thinks of branding as a really good outfit that gives you the confidence to show up as yourself.What we get into:* The reframe from should to could that instantly takes the pressure off* Why the rejection challenge sped up Liz's ability to pitch for anything (and the maths behind why challenges work)* The good outfit analogy for how great branding actually feelsAbout Liz:Liz Mosley is a graphic designer with over 17 years experience and now specialises in creating creative branding and websites for independent businesses. She also hosts a podcast called Building Your Brand. Her goal for her clients and audience is for them to have branding that they love that helps them to feel so proud and confident promoting their businesses and sharing what they do with the world.Links from this episode:* Podcast: Building Your Brand* Website: lizmosley.net* Instagram: @lizmmosley======================
This week, we're continuing the conversation with Karim Mekhtigian and Mohamed Fares, where they tell me about their design philosophy, and their new destination in Downtown Cairo, Tamara Haus, which is where we recorded the episode.Karim & Fares, alongside Emy Hussein, are the visionary architects behind Cairo's premier design firm, Alchemy Architecture. Together, they have spent years shaping the architectural landscape in Egypt, setting new standards of quality, style and craftsmanship. On our previous episode, we talked about how they joined forces to create a partnership that spans two decades.This episode is brought to you by EFG Hermes One, your one app for investing in more than 35 stock markets. Start investing today!(00:00) - Coming up (03:43) - Local aesthetics, global influence (14:57) - Building the Alchemy ecosystem (18:00) - Tamara Haus Music ID: 5ROQ12DERYHSUUVQ
Episode Summary On this episode of the Solar Maverick Podcast, Benoy Thanjan speaks with Jacob Yang, a clean energy marketing and communications professional who has worked across the solar, energy storage and climate tech industries. Benoy and Jacob discuss how marketing in renewable energy has evolved, some of the biggest mistakes clean energy companies make when communicating with customers, and why thought leadership and personal branding are becoming increasingly important. They also explore the growing importance of LinkedIn as a business development platform, how executives can build authentic brands without constantly selling, and why sharing knowledge consistently can create opportunities long before someone becomes a customer. Jacob also shares his perspective on careers in clean energy, the skills that will become increasingly valuable, and how the industry may evolve over the next decade. Biographies Benoy Thanjan Benoy Thanjan is the Founder and CEO of Reneu Energy, a solar development and consulting firm, and the host of the Solar Maverick Podcast. He also serves as a strategic advisor to multiple cleantech startups. Over his career, Benoy has developed more than 100 MW of solar projects across the United States, advised on more than 1 GW of energy projects worldwide, helped launch some of the first residential solar tax equity funds at Tesla, and brokered approximately $50 million in renewable energy credit transactions. Before founding Reneu Energy, Benoy worked in Tesla's Project Finance Group as an environmental commodities trader, where he managed one of the company's largest environmental commodities portfolios. He originated renewable energy credit transactions and worked with senior leadership to develop monetization and hedging strategies supporting the company's expansion into East Coast markets. Benoy also served as Vice President at Vanguard Energy Partners, a solar and energy storage construction company, where he developed project finance solutions for commercial-scale solar portfolios. At Ridgewood Renewable Power, a private equity fund with approximately 125 MW of U.S. renewable energy assets, he evaluated investment opportunities, supported portfolio strategy, and played a key role in the sale of the firm's renewable energy portfolio. Earlier in his career, Benoy worked in Energy Structured Finance at Deloitte & Touche and in Financial Advisory Services at Ernst & Young. He also completed an internship on the trading floor at D. E. Shaw & Co., a global investment and technology development firm. Benoy holds an MBA in Finance from Rutgers University and a Bachelor of Science in Finance and Economics from the NYU Stern School of Business, where he was an Alumni Scholar. Guest Information Jacob Yang is the founder and CEO of Amp Your Story and a clean energy marketing professional with more than 10 years of marketing experience and approximately seven years of experience working in clean energy. Earlier in his career, Jacob worked at a marketing agency where his clients included utility-scale EPC companies in the Midwest and several cleantech startups. Today, he works with cleantech companies around the world as a fractional CMO. Jacob also created a free online clean energy marketing community designed to encourage collaboration, professional growth, knowledge sharing, and new voices within the industry. The community helps marketers navigate challenges ranging from clean energy policy and industry volatility to AI, emerging marketing technologies, career development, and demonstrating marketing ROI. Through his thought leadership, Jacob focuses heavily on personal branding, LinkedIn, demand generation, paid advertising, AI, and helping clean energy professionals become more effective marketers. He is also developing a clean energy LinkedIn course designed to share these strategies with a broader audience. Stay Connected: Benoy Thanjan Email: info@reneuenergy.com LinkedIn: Benoy Thanjan Website: https://www.reneuenergy.com Website: https://www.solarmaverickpodcast.com/ Jacob Yang LinkedIn: https://www.linkedin.com/in/jacobjuancarlosyang/ Website: https://cleanenergymarketer.com Jacob Yang interview about Linkedin strategies https://www.youtube.com/watch?v=4dnDOdlpLZU Sponsor This episode of the Solar Maverick Podcast is brought to you by Reneu Energy. Reneu Energy works with companies and organizations on renewable energy strategy, project development, owner's representation, project finance, renewable energy credits, and market advisory services. To learn more, visit: https://www.reneuenergy.com Listen and Subscribe Subscribe to the Solar Maverick Podcast on Apple Podcasts, Spotify, YouTube, or your favorite podcast platform. If you enjoyed this episode, please leave a rating and review. It helps more people discover conversations with the leaders shaping the future of solar, storage, and the energy transition.
rielle Tayar is a Miami-based serial entrepreneur, creative director, and experience designer who has spent the last decade building businesses at the intersection of brand, story, and human connection. She is the Founder of Whip Creative Studio, a full-scope brand identity and creative agency with a global presence across Miami, New York, Tel Aviv, Barcelona, and Mexico City, and Founder and CEO of Whip Productions, a luxury event design and production company serving clients worldwide since 2016. Her work spans brand identity, experiential marketing, web design, content production, and high-end event and wedding planning, with press features in Vogue, Brides, and Smashing the Glass, a client roster that includes Gucci, Spanx, elf Beauty, and Hulken, and Hollywood-level weddings attended by names like LeBron James and Adele. Before Whip, she co-founded Citizen Garden, Tel Aviv's first viral vegetarian café, a concept she built entirely from scratch, developing the brand, menu, and social presence that turned it into a cultural landmark and her first initiation into the world of branding. Raised in New Jersey by Israeli immigrants, she studied theater and politics at The New School before earning a graduate degree in film in Tel Aviv. A mother of two, Arielle built every business entirely self-funded, no investors, no outside capital, scaling Whip Creative Studio to a global team and growing her companies into seven-figure ventures through sheer creative conviction and relentless execution.
Debbie Hendrickx spent 18 years as a Nordstrom buyer before a 2 AM idea sent her to a Seattle dog park with an orange cart and two flavors written on a cup in Sharpie. Nine years later, Swell is a premium frozen dog treat brand in 1,600 stores across the US and Canada. Peter Kenseth talks with Debbie about building a physical product the hard way, from the co-manufacturer problem that made her sell her house and buy a factory, to cold chain economics, channel strategy, and why she built her brand on independent pet. They get into trade show math, a DTC subscription idea that doesn't require her to ship a single box, and the thesis at the heart of it all. Ingredients make a product. A memorable experience makes a brand.
Ashley Brooke Creative Studio has spent the past decade proving that meaningful storytelling creates lasting brands. In this episode, we explore how the studio became a trusted creative partner for companies including Meta, Google, Spotify, Hulu, Sony Pictures TV, and Coachella. We discuss building a business without relying on a large digital presence, staying authentic in a competitive creative industry, and why culture-driven storytelling continues to outperform trends. We also discuss their recent Netflix collaboration with Strong Black Lead, creative leadership, award-winning design, and what the future looks like for modern branding. Topics include: • Brand strategy • Creative leadership • Storytelling • Marketing • Design • Business growth • Creative entrepreneurship Subscribe for more conversations with innovators shaping the future of business and culture.
Connect With ChazTony Lamb grew up watching his father sell vacuum cleaners door to door and thought that was the pinnacle. He got a college degree, walked into a pharmaceutical sales interview, heard the number $36,000 a year, and drove straight back to the vacuum cleaner office to ask for the highest commission they would pay.Then one afternoon, his kids ran to a beat-up ice cream truck in their neighborhood, paid $22 for freezer-burned ice cream from a guy fresh out of prison, and Tony saw a gap. Two years of obsession later, he launched Kona Ice. Today Kona Ice is the largest food truck company in the world with over 1,700 units, has given back over $130 million to local communities, and spawned two additional brands. Tony did it with no debt, a clear lane, and a refusal to be anything other than the absolute best at what he does.In this conversation with Chaz Wolfe, Tony breaks down the origin story of Kona Ice, the difference between a small business owner and an entrepreneur, why pain and suffering are the best growth tools available, and what it actually takes to build a franchise that scales without you.Key Takeaways:Do not try to build a better hamburger at scale. Find the open niche, stick your foot in it, and become the undisputed best at that specific thing. Tony turned down every offer to brick-and-mortar Kona Ice and stayed in his lane.The gap between idea and action is where most businesses die. Tony talked about Kona Ice for two years before someone told him to do it or drop it. The moment the words "I'm going to do it" came out of his mouth, he was committed.If you need too much money personally to survive the early years, the business will never grow. Tony kept his personal debt load at zero, lived lean, and reinvested everything. That gave him the fortitude to build through the hard seasons.The entrepreneur and the small business owner are two completely different animals. A great small business owner who executes consistently is incredibly valuable. An entrepreneur who cannot execute is a liability. Know which one you are.Brand is not optional. A clean truck, a uniformed driver, and a reasonable price changed everything about how communities received Kona Ice. The opposite of a problem is not just the absence of the problem. It is a completely different experience.Pain and suffering are the prerequisites for real growth. Tony said the NVIDIA CEO told Stanford graduates he hoped they would have pain and suffering. Tony agreed. He intentionally launched new brands when things got comfortable because the discomfort is where the learning is.College is not the answer for everyone. The question is whether the education you are paying for will service the debt you incur to get it. Tony's kids never finished college and are all doing extremely well.The best proof your model works is when someone who is not like you runs it successfully. When the non-salesperson in Georgia started producing results with Kona Ice, Tony knew he had a real business.Wisdom is not built in a classroom. It is built by consuming knowledge relentlessly, getting around smart people, attending conferences, and staying humble enough to admit what you do not know.Family and business are not separate departments. Tony drove his kids through neighborhoods in the Kona truck, put his youngest daughter in a car seat in the front, and built the business from within his family's daily life.If you are a contractor business owner doing $1M+ and you feel stuck in the day-to-day, we built GTK for you.Through peer mastermind and 1:1 coaching, we help you:increase profitinstall real systemsbuild a team that runs the businessget your time backVisit www.gatheringthekings.com for information on how to apply.Connect with Chaz Wolfe (Host):WebsiteFacebookInstagramLinkedInYouTubeProfit Starts with Better Books!Clean books. Clear reports. Monthly bookkeeping built by business owners, for business owners.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the showLike what you heard? Share this episode with a friend and leave us a review on Apple Podcasts or Spotify! Join the conversation by visiting GatheringTheKings.com and apply to connect with other high-performing entrepreneurs and their families.
When digital payments can feel like a commoditized utility, how do you build a brand that's seen not just as a processor, but as a strategic partner?Agility requires more than just speed; it demands the ability to innovate within complex regulatory frameworks while simultaneously building and maintaining unwavering customer trust.Today, we're going to talk about the unique challenge of building a resonant brand in the highly competitive and technical world of FinTech. We'll explore how to translate complex capabilities into a compelling narrative that builds trust and drives growth.To help me discuss this topic, I'd like to welcome, Alexandra Westfal, Chief Marketing Officer at COLIBRIX ONE.Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://aglbrnd.co/r/faaed112fc9887f3Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://aglbrnd.co/r/35ded3ccfb6716baCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.comThe Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company Hosted on Acast. See acast.com/privacy for more information.
In an industry where it would be easy to treat an egg as just an egg, one brand has built its entire identity on finding the next big thing. Jasen Urena is the Executive Vice President of NestFresh, a company that's been an early adopter of cage-free, free-range, pasture-raised, non-GMO, and regenerative organic egg production, and recently became the first company in the US to put a humanely hatched egg on grocery store shelves. Today, Jasen walks us through their history of innovation, how NestFresh has built long-term partnerships with over 300 independent family farms, and what it actually takes to be a first mover in the egg industry.
I sat down with Ben Feys and Kevin Niehoff, co-founders of Pretty Boy — a men's skincare brand built from scratch. Here are 3 things that stuck with me: 1. Master one channel before you touch anything else. 2. Call your customers. 3. Stability beats the dopamine hit of a big spike. The fundamentals haven't changed. Knowing your customer, delivering the right message, and staying close to the business — that's the playbook. --- PrettyBoy started because we were sick of guessing - years of acne, eczema, prescriptions, and overpriced nonsense taught us the skincare industry wasn't built for guys like us. We wanted products that were simple, effective, and actually felt good to use, without turning skincare into a second job. We partnered with top chemists and dermatologists to build a no-nonsense system focused on real results, not hype. I handle the business side - operations, product strategy, and ensuring everything works as intended. My co-founder leads the creative and brand vision, ensuring PrettyBoy stays cool, on-brand, and unmistakable. Connect with Jon Dwoskin: Twitter: @jdwoskin Facebook: https://www.facebook.com/jonathan.dwoskin Instagram: https://www.instagram.com/thejondwoskinexperience/ Website: https://jondwoskin.com/LinkedIn: https://www.linkedin.com/in/jondwoskin/ Email: jon@jondwoskin.com Get Jon's Book: The Think Big Movement: Grow your business big. Very Big! Connect with Ben Feys and Kevin Niehoff: Website: www.yoprettyboy.com X: https://x.com/fenbeys Instagram: https://www.instagram.com/benfeys/ LinkedIn: https://www.linkedin.com/in/benjamin-feys-23112950 *E - explicit language may be used in this podcast.
Rebecca Minkoff is the co-founder and Chief Creative Officer of the globally recognized Rebecca Minkoff fashion brand, a bestselling author, and the co-founder of the Female Founder Collective. What began with handcrafted jewelry and a one-way ticket to New York turned into one of the most recognizable accessible luxury brands in fashion. In this episode, Rebecca shares the unfiltered story behind building her business—from living on credit cards and surviving setbacks to scaling a global company and helping thousands of women entrepreneurs succeed. On this episode we talk about: Rebecca's entrepreneurial upbringing and the lessons that shaped her work ethic Moving to New York at 18 without a college degree or a long-term plan How a missed movie prop delivery accidentally launched her handbag empire Why profitability matters more than growth at all costs Building the Female Founder Collective to empower women entrepreneurs through education and community Top 3 Takeaways Work ethic creates opportunities. Showing up consistently, working hard, and exceeding expectations opens doors that talent alone can't. Preparation beats luck. What appears to be overnight success is often years of persistence, relationship-building, and being ready when opportunities arise. Build a business that can survive uncertainty. Sustainable margins and profitability create resilience when markets, investors, or economic conditions change. Notable Quotes "If all else fails, I know I can start over." "The sentiment can change on a dime. Figure out a margin that provides profitability because you never know what can happen." "Your first job is not your dream job. This is the time to learn, hustle, and make mistakes on someone else's dime." Connect with Rebecca Minkoff: Instagram (personal): https://www.instagram.com/beckyminkoff/ Instagram: https://www.instagram.com/rebeccaminkoff/ Other: Website: https://www.rebeccaminkoff.com Female Founder Collective: https://femalefoundercollective.com A Word from Our Sponsors: - Visit DrinkAG1.com/TMM to get a free AG1 Travel Case with 7 free AG1Travel Packs in your Welcome Kit with your first AG1 subscription order while supplies last. - Go to Leesa.com for 25% OFF select mattresses (through July 26, 2026) PLUS get an extra $50 off with promo code TMM, exclusive for my listeners - To learn more about Mode Mobile and its investor community, go to https://invest.modemobile.com/travismakesmoney -Travis Makes Money is made possible by High Level – the All-In-One Sales & Marketing Platform built for agencies, by an agency.Capture leads, nurture them, and close more deals—all from one powerful platform.Get an extended free trial at gohighlevel.com/travis Learn more about your ad choices. Visit megaphone.fm/adchoices
Thanks for listening, and please follow us on Insta @NHPTalent and www.youtube.com/thePOZcast For all episodes, please check out www.thePOZcast.com Summary In this episode, Adam Posner interviews Jay Williams, founder of Freebird Southern Springwater, who shares his journey from a successful 25-year career in real estate to launching a beverage brand. Jay discusses the importance of authenticity, hard work, and building relationships in business. He reflects on the challenges of starting a new venture, the importance of giving back to the community, and the lessons he has learned from his experiences. The conversation highlights the importance of resilience, the impact of social media, and the value of crafting a brand with a soul that resonates with everyday Americans. Takeaways - Jay Williams transitioned from real estate to beverage with Freebird. - Authenticity and being true to oneself are key to success. - Building relationships is crucial in business. - Hard work can outpace talent in competitive fields. - Starting a business requires action over perfection. - Mistakes are valuable learning opportunities. - Resilience is essential for overcoming challenges. - Giving back to the community is a core value of Freebird. - Creating a brand with a soul resonates with consumers. - Networking and research are vital for new entrepreneurs. Chapters 00:00 Introduction to Jay Williams and Freebird 02:49 The Power of Authenticity and LinkedIn 05:38 Lessons from Family and the Importance of Hard Work 08:55 The Big Pivot: From Real Estate to Beverage 11:01 The Aha Moment: Starting Freebird 13:01 Finding a Niche in the Beverage Industry 15:05 Navigating the Beverage Landscape 19:24 Building a Team and Seeking Expertise 20:01 Understanding Your Strengths and Weaknesses 21:10 Finding the Right Partners 22:36 The Unique Selling Proposition of Freebird 24:02 Navigating Early Challenges 25:41 Commitment to Community and Philanthropy 27:15 Brand Growth and Market Positioning 28:34 Building a Brand with Soul 29:59 Future Aspirations for Freebird 32:20 Advice for Mid-Career Reinvention 33:53 Learning from Mistakes and Building Resilience 36:16 Authenticity in Leadership
You don't need a massive audience to build authority in your niche. You just need the right 10 people listening — and a system to get in front of them consistently. Ben Mena is the founder of Select Source Solutions and host of The Elite Recruiter Podcast — the largest recruiting industry podcast with over 300 episodes and 700,000+ downloads. What started as a boredom project during COVID became a full brand, a thriving community of 13,000+, and a steady stream of new business. In this episode, Ben joins Scott Love to share exactly how professional services providers can use podcasting — whether hosting or guesting — to build authority, earn trust, and fill their pipeline in an era increasingly saturated with AI noise. You'll learn: Why you don't need to start your own show to benefit from podcasting How to find the podcasts your ideal clients are already listening to — and get on them What the "trust economy" is and why podcasting is the most powerful tool to win in it How one episode of podcast content can fuel a month's worth of LinkedIn posts and clips The cocktail napkin playbook for launching a niche podcast from scratch Why "manufactured authority" is real — and how to build it in as few as 5 episodes The biggest mistake professionals make when they aren't getting results from content How to use guests strategically to build referral relationships and strategic alliances When it's okay to stop a podcast — and when you should keep going 3 action steps to launch or level up your podcast strategy right now Whether you're a law firm partner, consultant, or executive recruiter — if you want to be the first name people think of in your niche, this episode is your blueprint. Visit: https://therainmakingpodcast.com/ YouTube: https://youtu.be/1BU71EllCAY ---------------------------------------- If you are a successful law firm partner or law firm founder and want to hear about other options, please book a time on Scott Love's calendar here: https://calendly.com/scott-736/half-hour-phone-meeting-with-scott Or email Scott to connect with him at: scott@attorneysearchgroup.com ----------------------------------------
What happens when a Baylor geologist makes a career pivot to build an apparel and lifestyle brand? Hunter Harlow, a 2010 Baylor graduate did just that, shaping Sendero into a brand rooted in the culture, landscapes and stories of the American West. Harlow shares how his Baylor experience shaped his approach to creativity, problem-solving, and leadership, and why Waco proved to be the ideal place to launch and grow Sendero. From its early days as a passion project to its emergence as a nationally recognized brand, the conversation explores how a love for the outdoors, authentic storytelling, and a strong sense of place helped turn an idea into a thriving business. Along the way, Harlow reflects on the unique culture of Baylor and Waco, and how both continue to influence the company's identity and success.
With brands being defined by every customer interaction, who is really in charge of your customer experience: your C-suite, or your frontline employees?Agility requires more than just the right technology; it demands a culture where empowered teams can make decisions and respond to customer needs in the moment.Today, we're going to talk about building a brand from the inside out, focusing on the powerful connection between internal culture and external customer experience. We'll explore:- How a "reverse pyramid" leadership model can directly impact customer experience and brand perception.- Translating core values into an operational framework that empowers employees and fosters accountability.- The principles of scaling a culture of empowerment as a brand grows from a single location to a global presence.To help me discuss this topic, I'd like to welcome Rick Rosenfield, Co-Founder at California Pizza Kitchen, and author of the new book, The California Pizza Kitchen Story. About Rick RosenfieldRick Rosenfield is the co-founder of California Pizza Kitchen and a former federal prosecutor and defense attorney. He helped grow CPK to 265 restaurants and a national retail line while shaping a new era of American casual dining. His forthcoming memoir blends legal battles, entrepreneurial inflection points, and lessons in partnership and culture.Rick Rosenfield on LinkedIn: https://www.linkedin.com/in/rickrosenfield---------- Resources ---------- California Pizza Kitchen: www.rickrosenfield.comThe Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://aglbrnd.co/r/2868abd8085a9703We're proud to be a media partner for #MAICON26 - Oct. 13-15! Learn how AI can power your marketing and business and help you grow smarter. Use code AGILE150 to save! https://aglbrnd.co/r/7fe458ced0f04658Reach your customers with Reddit. Spend $500 in ad spend, get $500 back in ad credit! Learn more: https://advertalize.com/r/491818c79fb1873fChaser is the only Slack-native project management platform that helps teams turn messages into tracked tasks, automate follow-ups, and maintain team-wide visibility, without adopting another tool. Now integrated with Claude and other GenAI tools. Learn more at trychaser.com and use code AGILEBRAND for a 3-month free trial (normal trial is 14 days).The most influential minds in software, AI, and engineering leadership will be at WeAreDevelopers World Congress North America, September 23-25 in San Jose. Learn more: https://aglbrnd.co/r/60a7299222a7bcf1Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://aglbrnd.co/r/faaed112fc9887f3Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://aglbrnd.co/r/35ded3ccfb6716baCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.comThe Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company Hosted on Acast. See acast.com/privacy for more information.
In this episode of The Art of Franchise Marketing, Erin Martin sits down with Brad Coleman, retired NASCAR driver and the leader behind SafeWay Driving, to explore his remarkable journey from the racetrack to transforming one of Texas' leading driver education brands.Brad shares how SafeWay evolved from a trusted local driving school into a modern, technology-driven franchise by embracing brand innovation, data-driven decision-making, and community-focused marketing. The conversation dives into the role of digital marketing, SEO, Google reviews, AI, and local franchise support in building a scalable business while staying true to a mission of creating safer drivers.Whether you're a franchisor, franchisee, marketer, or entrepreneur, this episode offers practical insights on modernizing a legacy brand, leveraging technology for growth, and building a business where purpose and performance go hand in hand.
Text a question to Victoria!What if the biggest breakthroughs in your business aren't found in the milestone moments but in everything that happens in-between?This episode originally aired on The In-Between Podcast With Kassidy Lynne Social, where Victoria joined host, Kassidy Lynne, for a conversation about entrepreneurship, branding, and the difference between being liked and being chosen. Together, they explore the surprising parallels between training for a HYROX competition and building a sustainable business, reminding us that the consistency, resilience, and character developed in the "in-between" are what prepare us for the moments we've been working toward all along.Victoria shares the story behind building BrandWell from a side hustle into a thriving all-female branding agency while raising her three daughters, along with practical insights on brand positioning, creating a website that actually converts, leveraging social media to build trust, and why clarity is what truly sets businesses apart. Whether you're in a season of growth, feeling stuck between milestones, or simply needing a reminder that your daily work matters, this conversation will leave you encouraged to embrace the process instead of rushing toward the finish line.Links Mentioned in Today's Episode: Watch The Video on YouTubeListen to The In-Between Podcast With Kassidy Lynne SocialWork WIth KassidyFollow Kassidy on InstagramWork With BrandWell DesignsFor show notes, head to www.thebrandingbusinessschool.com/thepodcast/Show notes for episodes 1-91 can be found at www.brandwelldesigns.com/thepodcast/Follow BrandWell on Instagram. Follow The Branding Business School on Instagram.Save on your first year of Honeybook using this link! Save 50% off your first year of Flodesk using this link! Get $30 off your first month of Nuuly using this link!Get up to $150 off your first box of Factor Meals using this link!
TJ Palma is here to spill all the behind-the-scenes tea from Love Island USA and Beyond the Villa! He opens up about the moment he really fell for Iris, clears up the biggest misconceptions about their relationship, shares what it felt like leaving the Love Island villa, addresses the TMZ controversy, and shares why he never felt manipulated by producers. Plus, TJ talks about living with anxiety, how therapy in the Love Island villa changed his life, and why The Traitors is his dream reality show. He ends the interview with an inspirational never said this before moment. Subscribe, rate, and leave a written review if you enjoy this conversation! Tune in every week for new episodes of I’ve Never Said This Before Executive Producers: iHeart Media and Elvis Duran Podcast Network Producers: Andrew Pugliese, Stephanie Lane, Josh Kolodny, Celia Romano Follow us on socials! Instagram: @neversaidthisbefore YouTube: @NeverSaidThisBeforeSee omnystudio.com/listener for privacy information.
Quick note before you press play. This conversation with Andy Blow first aired on Long Run Labs, Jon's podcast about the business of endurance and the outdoor industry. Andy is the co-founder of Precision Fuel and Hydration and one of the most thoughtf...
Season 6 begins here.What does it really take to build a business from the ground up when you're still becoming the person capable of leading it?In this episode of Latinaly, Kiah sits down with Pamela Delgado—founder of Delgado Creative Group, brand strategist, behavioral science expert, and former Fortune 500 consultant—for an honest conversation about entrepreneurship, imposter syndrome, building a premium brand, and the mindset required to grow something that lasts.Together they discuss:- Why waiting until you're "ready" is holding you back- Building confidence while growing your business publicly- The psychology behind successful brands- How emotional connection creates customer loyalty- Common branding mistakes new founders make- Why founder-led businesses are winning today- Entrepreneurship, motherhood, and balancing ambition- Building a premium brand from day one- The importance of self-worth in businessWhether you're launching your first business, growing a personal brand, or trying to overcome fear and perfectionism, this conversation is filled with practical advice and powerful mindset shifts.If this episode resonates with you, don't forget to subscribe, leave a review, and share it with someone who's building something of their own.Follow Pamela Delgadohttps://www.instagram.com/impameladelgado/https://www.instagram.com/delgadocreativegroup/_Visit http://kiahburgos.com for moreFollow Latinaly:https://www.instagram.com/latinalypodcast/https://www.tiktok.com/@latinalypodcasthttps://www.facebook.com/Latinaly/Be on the next Signed, Kiah: https://www.kiahburgos.com/askLATINALY MERCH: https://www.kiahburgos.com/merchFOLLOW KIAH:https://www.tiktok.com/@kiahburgoshttps://www.instagram.com/kiahburgos/
✨ Samantha Mason, Founder of Mason Market☁️ From working in brand partnerships at Erewhon to launching her own marketing agency ☁️ What goes into planning brand events and activations at scale ☁️ Why community is becoming more valuable than influencer marketing ☁️ Lessons from going fully freelance and building something from scratch ☁️ How to break into experiential and brand marketingJoin the Sky Society Marketing Girly private LinkedIn group.Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co
What happens when the career you've worked decades to build no longer aligns with the life you want to live? In this inspiring episode, Allison sits down with entrepreneur and Sun Drunk founder Cat Lepetit to discuss her remarkable journey from leading some of the world's most recognizable beauty brands to building a thriving lifestyle business rooted in joy, purpose, and coastal living. After spending more than two decades climbing the corporate ladder with companies like Sephora, Benefit Cosmetics, Makeup Forever, and Murad, Cat found herself questioning what success truly meant. The COVID-19 pandemic became a catalyst for reflection, prompting her to reevaluate her priorities, reconnect with herself, and imagine a different future. Cat shares the behind-the-scenes story of leaving corporate leadership, navigating uncertainty, exploring multiple business ideas, and ultimately receiving the inspiration that became Sun Drunk—a beach lifestyle brand designed to bring happiness, color, and ease into everyday life. Throughout the conversation, Cat opens up about the challenges of reinvention, the importance of listening to your intuition, embracing discomfort, and having the courage to start over—even when others don't understand your vision. Whether you're dreaming of launching a business, considering a major career pivot, or simply seeking more alignment in your life, this episode will encourage you to trust yourself, take the next step, and create a life that feels as good as it looks. In This Episode, You'll Learn: How to navigate a major career transition Why success and fulfillment aren't always the same thing The role intuition plays in entrepreneurship How COVID inspired personal and professional reinvention What it takes to build a lifestyle brand from scratch Why flexibility, family, and purpose matter in business The power of embracing uncertainty and starting over Lessons from scaling global brands and launching a startup
In this episode of the GaryVee Audio Experience, I sit down to discuss the massive influence professional wrestling had on my career and how "cutting a promo" made me a better public speaker. I dive deep into why execution is the only thing that separates winners from dreamers. I also share the personal breakthrough that led me to prioritize my health at age 38 and why I believe parenting is all about building self-esteem.
Send us Fan MailNot every RTD brand gets acquired by one of the world's biggest spirits companies. Fewer still land Alix Earle as an investor along the way. Joey Angelo, co-founder of SipsMARGS and Su Casa Mezcal, did both, and the path there ran through 15 years inside the distribution tier, watching thousands of brands succeed and fail before building one himself.In this episode, Joey walks us through what it actually took to launch a premium canned margarita during a pandemic, earn distributor buy-in when the RTD category was still unproven, and build a brand compelling enough to attract Alix Earle organically and close a deal with Sazerac. We get into the white space he identified in the RTD market, why celebrity partnerships live or die on the product underneath them, the route-to-market discipline that kept SipsMARGS focused, and what he learned about timing and patience when a major acquirer comes calling.Park Street Imports is the back-office and importing solution for alcoholic beverage brands launching and scaling in the U.S. marketFeatured Guests:Joey Angelo, Founder & CEO, Su Casa Mezcal & sipMARGSMentioned in this episode:SipMARGSSu Casa MezcalWant to stay in the know about new episodes from the podcast? Click the link here.Learn More About Park StreetSign up for our Daily Industry Newsletter.Sign Up for our Monthly Newsletter.Check out Park Street's Guide to Getting Started in the U.S. MarketFollow us for more industry insights onLinkedIn FacebookTwitterInstagram
Ladies, if you're worried about your timeline, fertility, or aging…there's no need to fear anymore. In this episode, Lucy Goff, founder of LYMA, joins Krista to talk about having a baby at 49, rebuilding her life after a near-death experience, and creating one of the most talked-about wellness brands in the world. It feels like sitting down with the smartest, coolest older sister who tells you to stop freaking out about your timeline. Lucy + Krista dive DEEP into fertility pressure, beauty standards, women reinventing themselves later in life, and the reality of building something massive from scratch. Lucy opens up about being told “no” over and over again + why women seriously need to stop acting like life ends at 30. We also talk about: Why women hold themselves back from going after what they want The science behind LYMA + how the laser actually works The difference between red light therapy vs. clinical-grade lasers Stress + sleep: how they impact your skin + nervous system Learning to trust your intuition even when everyone doubts you Why life doesn't end at 30—and might actually get better after it Resources: Use code Almost30 for 10% off the LYMA Laser at https://lyma.sjv.io/R0ZkAN. Instagram: @lymalife Lucy Goff Instagram: @lucygoff Sponsors: Hero Bread | Hero Bread is offering 10% off your order. Go to https://hero.co and use code A30POD at checkout. The Absorption Company | Start taking supplements your body can actually absorb. Go to https://absorbmore.com and enter ALMOST30 at checkout for up to 35% off your first order. BetterHelp | This episode is brought to you by BetterHelp. You don't have to say yes to everything this summer. Find support in therapy. Sign up and get 10% off at https://BetterHelp.com/almost30. Naturium | Give your skin the affordable, luxurious glow up it deserves. Go to https://Naturium.com/ALMOST30 for 10% off your first purchase today. Ka'Chava | Go to https://www.kachava.com and use code ALMOST30 for 15% off your first order. To advertise on this podcast please email: partnerships@almost30.com. Learn More: Get your copy of Almost 30, A definitive guide to a life you love for the next decade and beyond. https://almost30.com/book Listen to Morning Microdose! A quick trip into higher consciousness - https://almost30.com/morning-microdose Watch on YouTube - https://youtube.com/Almost30Podcast Join our community - https://www.facebook.com/Almost30podcast/groups Follow: https://instagram.com/almost30podcast https://tiktok.com/@almost30podcast Podcast disclaimer can be found by visiting: almost30.com/disclaimer. Learn more about your ad choices. Visit megaphone.fm/adchoices
In this episode, Travis and producer Eric break down a powerful insight from personal branding strategist Caleb Ralston about the hidden costs of expanding your content beyond your area of expertise. Drawing on examples from business, politics, religion, and social media, they explore why creators should be intentional about the topics they discuss, the scrutiny that comes with influence, and how chasing views can sometimes damage credibility. This conversation is a thoughtful look at personal branding, audience expectations, and staying authentic in a world driven by attention. On this episode we talk about: Caleb Ralston's advice on personal branding and content strategy Why creators should think carefully before expanding into new topics The risks of discussing subjects outside your expertise How audience expectations can limit personal growth and public opinion changes The difference between chasing views and building a sustainable brand Why debate skills and expertise are not the same thing The long-term consequences of building an audience around certainty instead of curiosity Top 3 Takeaways Every topic you discuss publicly invites scrutiny. Before adding a new subject to your content, consider whether you want to be evaluated on that area of your life. Expertise in one field does not automatically translate to expertise in another. Audiences often confuse success with authority, creating challenges for creators who branch into unfamiliar territory. Authenticity compounds over time. Building a brand around who you genuinely are is more sustainable than chasing trends, controversy, or topics that generate short-term attention. Notable Quotes “If you're going to put stuff out on the internet, you will get scrutinized. No way around it.” “Just because somebody has three million followers does not mean that they are worthy of being listened to.” “Eventually the true you is going to come out, and you don't want there to be a massive gap between the version of you people thought you were and the version of you that you actually are.” Connect with Travis Chappell: Website: TravisChappell.com Instagram: @travischappell A Word from Our Sponsors: This episode is brought to you by our amazing sponsors. Their support allows us to continue bringing you insightful conversations and practical strategies to help you make more money. Please support the companies that support this show by checking out the links in the episode description. - Are you ready to start your own creatorjourney and make it big? Visitwww.fanvue.com today and launch yourcareer! - To learn more about Mode Mobile and its investor community, go to https://invest.modemobile.com/travismakesmoney -Travis Makes Money is made possible by High Level – the All-In-One Sales & Marketing Platform built for agencies, by an agency.Capture leads, nurture them, and close more deals—all from one powerful platform.Get an extended free trial at gohighlevel.com/travis Learn more about your ad choices. Visit megaphone.fm/adchoices
Your brand is not your logo. It's not your headshot. It's not your slogan.It's what people say about you when you're not in the room.On this episode of RWorld Talk, Chris Krzemien sits down with Melissa Perlman, CEO of BlueIvy Communications, to discuss how real estate professionals can build credibility, establish themselves as local experts, and create a reputation that attracts business.Melissa shares how she transitioned from journalism into public relations, why PR is different from marketing, and what Realtors® should be doing right now to stand out in an increasingly crowded marketplace.The conversation dives into earned media, social media strategy, online reputation management, personal branding, LinkedIn, reviews, and why becoming known for something specific is one of the most powerful business decisions a Realtor® can make.We Covered:➡️ The difference between marketing and public relations➡️ Why your brand is what people say about you when you're not in the room➡️ How Realtors® can become the go-to expert in their market➡️ The role of reviews in protecting your reputation➡️ How to build authority through content, storytelling, and consistency➡️ What Realtors® should (and shouldn't) post on social media➡️ and more…Whether you're a new Realtor® trying to build your name or an experienced professional looking to strengthen your reputation, this episode provides practical strategies for creating trust, visibility, and long-term credibility.Chapters:00:00 Introduction and Blue Ivy's Origins03:24 Understanding Brand vs Marketing07:15 Building Your Brand Strategy10:33 LinkedIn and Professional Networking15:33 Think Before You Post18:07 Managing Reviews and Reputation21:35 Google Yourself Regularly22:11 Showcasing Your Personal Interests27:48 Cutting Through the Noise31:05 Consistency is Key33:56 Think Like an Educator35:41 Providing Value Over Selling37:59 Community Engagement Example38:44 Final Advice and Wrap UpFOLLOW US:Instagram: @rworldtalkLinkedIn: @rworldtalkpodcastWebsite: https://rworld.com/LISTEN ON AUDIO:Spotify: https://open.spotify.com/show/6TFUYs7cTWw539wUD7aLkE?si=79cdc73ede2f4828Apple: https://podcasts.apple.com/us/podcast/rworld-talk-south-florida-real-estate/id1671206655#RWorldTalk #RealEstate #Realtor® #Marketing #Branding #PersonalBranding #PublicRelations #PRStrategy #MarketingStrategy #ReputationManagement #OnlineReputation #LinkedIn #SocialMedia #ThoughtLeadership #BusinessGrowth #Entrepreneurship #SmallBusiness #BrandBuilding #DigitalMarketing #EarnedMedia #MediaRelations #Leadership #Business #SouthFlorida
In this episode of the Coffee & Questions podcast, I sit down with one of my favorite people in the industry, Katie Shive—Founder of KS Marketing, brand strategist, AI expert, and someone who has become a trusted friend over the years.With AI becoming more prevalent in business, marketing, and content creation, Katie and I tackle an important question: How do we leverage AI without losing the very thing that makes us unique?One of the most powerful moments in our conversation centers around the idea that information is no longer a competitive advantage—human connection is. Katie shares why so many professionals are struggling to stand out online and how the answer isn't creating more content, but creating content that actually sounds, feels, and connects like YOU.We also dive into the dangers of outsourcing your voice, the importance of understanding your personal brand before implementing AI tools, and why relationships remain the foundation of successful prospecting regardless of how technology evolves.This episode is a reminder that AI should be a tool that amplifies who you are—not a replacement for the person behind the business.Connect with KatieWebsite: https://katieshive.com/LinkedIn: https://www.linkedin.com/in/katieshive/Instagram: @katieshiveConnect with Michelle:Website: https://bermanmediapd.com/Instagram: @BermanMediaSocialYouTube: https://www.youtube.com/channel/UCTgG-BvwWOQ_jEYDZ-gKVxQNeed a Dynamic Speaker for an Event or Group? Duh...Me!Email: Michelle@bermanmediapd.com
"I think it's very important to stand for something. If I die today or tomorrow, will I be missed? And if the answer is no, what am I doing here? I need to change what I'm doing. I want to be liked. And that's the same for us as a brand."Episode summaryOur Pulse Special series features the hottest content from the UK's leading ecommerce event, including panel discussions with respected brands and technology vendors.Exclusive to Inside Commerce, these discussions share interesting insights from respected industry practitioners.In this episode, Axel Arigato's CEO & co-founder, Albin Johansson, shares the ambitious steps he took to transform a small Swedish label into a worldwide phenomenon, from launching the “drop of the week” strategy to opening stores in London, New York and Dubai.Most brands chase fleeting attention; Axel Arigato's story proves that a sustained focus on authenticity, community and physical presence can turn a niche brand into a global icon.Discover how they built their brand on the principles of genuine connection and staying true to their roots, despite scaling in a noisy, distracted digital world.We break down the importance of “top of mind” thinking, the power of physical spaces in a digital era, and why authenticity beats superficial trends every time. You'll learn how Axel Arigato navigated turning a risky brick-and-mortar expansion into a success, and why their deliberate, community-focused approach keeps them relevant, even after more than a decade of growth.If you're wondering how to stand out without sacrificing your core values, this episode will inspire you to get back to basics. Albin's journey is proof that genuine, purposeful brand building can cut through the noise and create a lasting global footprint.Podcast HighlightsBuilding with Intent: Albin discusses the importance of authenticity and being genuine in brand building, emphasizing the need to own something unique in the market.From Digital to Physical: The transition from a 100% digital brand to opening physical stores, highlighting the importance of meeting customers in person and presenting the brand's universe.Lessons Learned: Albin reflects on the mistakes made during rapid scaling, emphasizing the need to return to the brand's core values and not accept mediocrity.Community and Authenticity: The focus on building and inspiring a community, and the challenges of maintaining authenticity in a crowded market.
We examine a school bus shooting in Pennsylvania, how the federal BUILD 250 Act would cut Safe Streets and Roads for All funding, and transportation's role in student absenteeism. Speaker, author and branding expert Bruce Turkel shares why it's important for school bus operations to build a brand in an age of increasing multi-modality, discusses leveraging emotions over facts to reach the right audience, and previews his musical STN EXPO West training in July. Read more about operations. Episode sponsors: Transfinder, School Radio.
Dallas model Ari stops by the studio and she's got a lot going on — a decade in modeling, big plans for acting and content creation, and a near-death experience involving a press-on nail. She talks getting scouted at an airport at 14, building a personal brand, and why she's just now starting to take it all seriously. Plus, the group holds a mostly unenthusiastic memorial for Spirit Airlines and debates self-driving cars after Ari's terrifying run-in with a wonky Dallas lane. Get more show at MZNOWWatch the full episode on YouTube:YouTube.com/@michaelzavalaFollow the Guys:Michael Zavala @michaelzavalaEric Star @mrericstarClark @justsimplyclarkFollow the Show:Instagram: @mznowtvwww.MZNOW.tvProduced at mzStudiosmzStudiosDallas.com
Curtis Fenn sits down with Social Media Strategist and Influencer Bedford Dort to break down one of the most important assets an agent can build in today's market: their brand. Together, they explore how social media has transformed the way consumers form opinions and make decisions, and why agents who invest in their reputation today can create a steady pipeline of future business opportunities. From growing a personal platform to over 300,000 followers to helping agents build local influence, Bedford shares practical strategies that any real estate professional can apply.In this episode, Bedford reveals how consistency, authenticity, and niche-focused content helped his family grow a thriving online community and business. He explains why agents should stop trying to appeal to everyone and instead focus on becoming memorable to a specific audience. From identifying your niche and understanding social media algorithms to creating content that builds trust and credibility, this conversation delivers a roadmap for agents looking to generate more attention, more influence, and ultimately more listings. Whether you're brand new to social media or looking to strengthen your online presence, this episode provides actionable advice that can help you stand out in a crowded market.Here's what you will discover in this episode…• Why attention is the most valuable currency in today's market• How to identify a niche that helps you stand out from other agents• Why authenticity is one of the most powerful branding tools available• The difference between building influence and chasing followers• How consistency helps both social media algorithms and audiences trust you• Why most agents quit before they ever see meaningful results• The key metrics agents should focus on beyond follower count• How social media can become a long-term listing generation strategy• Why luck favors agents who consistently create opportunities• How to turn your passions and interests into a memorable personal brandJUMP TO THESE TOPICS00:00 –
In this episode, Travis and Eric explore one of the most important questions for creators, entrepreneurs, and business owners: What can you create that nobody else can? Drawing from a recent conversation with filmmaker and internet personality Andrew Bowser, the discussion dives into authenticity, originality, audience building, criticism, and why copying successful creators rarely leads to long-term success. If you're trying to grow a brand, launch content, or stand out in a crowded market, this episode offers a refreshing perspective on creating work that's uniquely yours. On this episode we talk about: Why the best creators build things that only they can create The dangers of copying successful creators instead of developing your own voice How criticism becomes easier when you're creating authentically The difference between chasing views and building true fans Why creators are competing with every form of entertainment—not just others in their niche Top 3 Takeaways The most valuable content comes from leaning into your unique experiences, perspectives, and strengths rather than trying to imitate what's already working for someone else. Building a loyal community of true fans is often more sustainable and rewarding than chasing vanity metrics like views and follower counts. Criticism is unavoidable when you create authentic work, but it's also a sign that you're putting something meaningful into the world. Notable Quotes "You need to make something that only you can make." "You're not just competing with other creators. You're competing with all other forms of attention." "It's easy to say you have all the answers when you're not doing anything." Connect with Travis Chappell: LinkedIn: https://www.linkedin.com/in/travischappell Instagram: https://www.instagram.com/travischappell Other: https://travischappell.com A Word from Our Sponsors: - Are you ready to start your own creatorjourney and make it big? Visitwww.fanvue.com today and launch yourcareer! - To learn more about Mode Mobile and its investor community, go to https://invest.modemobile.com/travismakesmoney -Travis Makes Money is made possible by High Level – the All-In-One Sales & Marketing Platform built for agencies, by an agency.Capture leads, nurture them, and close more deals—all from one powerful platform.Get an extended free trial at gohighlevel.com/travis Learn more about your ad choices. Visit megaphone.fm/adchoices
What actually happens when a CPG founder and a creative agency build a brand together from the ground up?In this episode, I sit down with Dana Francks of JK Creative NYC and Grace Finerman of Date Smarter Snacks to break down the real-world branding process behind an emerging snack brand.We walk through how Date Smarter developed its visual identity, packaging, ecommerce presence, and overall customer experience and why having one connected creative partner can make scaling a brand significantly easier.The conversation also explores:The hidden operational cost of fragmented brandingHow cohesive design improves retail readiness and ecommerce conversionWhat founders should prioritize first when budgets are tightHow to create premium perception without overspendingThe relationship dynamics between founders and creative agenciesLessons learned from building a modern snack brand in a crowded categoryIf you're building a CPG brand and trying to make your packaging, website, social content, and customer experience actually feel connected, this episode is packed with practical insights.Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.
Sponsors: ◦ Visit Buildertrend to schedule a demo ◦ Marvin Windows and Doors ◦ Sub-Zero Wolf Cove Showroom Phoenix Connect with Emily Couture: ◦ https://www.emmycouturedesigns.com ◦ https://www.instagram.com/emmycouturedesigns Connect with Brad Leavitt: Website | Instagram | Facebook | Houzz | Pinterest | YouTube
Join Alex at the 2-Day Interactive Scaling Workshop in Las Vegas: https://www.acquisition.com/o-vegas Most brands don't fail because of bad products but because they were not built on purpose. In this episode, Alex breaks down exactly what a brand is, why it makes money, and how to build a great one from scratch. He also shares the three metrics that tell owners whether their brands are working or dying.In this episode00:00 Branding as a deliberate pairing of things03:44 How to recover from bad pairings 05:29 Offering great products to reinforce great branding07:35 The 3 metrics that measure brand strength12:01 Tradeoffs can happen when you expand your audience13:42 How Alex intentionally built his brandMore Value:Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube Join The Live Scaling Workshop In Las Vegas: https://www.acquisition.com/o-vegas Discover The Easiest Business I Can Help You Start (Free Trial): https://www.skool.com/hormozi Free Books and Video Courses: https://www.acquisition.com/training Get the $100M Book Bundle: https://shop.acquisition.com/pages/100m-book-bundle Follow Alex Hormozi's Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition DISCLOSURE Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies, and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2026.
In an era of relentless pressure for quarterly growth, is it even possible for a large brand to stay true to its core mission, or is compromising a brand's values just an inevitable part of achieving scale?Agility requires more than just reacting quickly to market changes. It requires a resilient, long-term mission that acts as a north star, ensuring that every pivot and experiment builds enduring value, not just short-term gains.Today, we're going to talk about the tension that every marketing leader feels: the conflict between the relentless demand for measurable, short-term results and the need to build a brand with a durable, long-term mission. We'll explore how the very systems designed to measure success can sometimes corrupt a company's purpose, and how a new definition of value can create a strategic advantage that outlasts fleeting market trends.To help me discuss this topic, I'd like to welcome, Eric Ries, Author of The Lean Startup, and the new book, Incorruptible. About Eric Ries Over the last two decades, Eric Ries's ideas about continuous innovation, long-term thinking, governance, and market reform have reshaped company building and management practices. He is the creator of the Lean Startup method, and the author of the New York Times bestseller The Lean Startup; The Leader's Guide; and The Startup Way. As a founder, he has put his own ideas into practice with The Long-Term Stock Exchange (LTSE); Answer.AI, an AI R&D lab; the Lean Startup Co, which teaches and supports the implementation of Lean Startup; Virgil, a legal services startup; and IMVU, where the ideas that became the Lean Startup method were forged. On his podcast, The Eric Ries Show, he talks to guests including world-class technologists, thought leaders, and executives working to build profitable companies for the long-term benefit of society. He lives in the San Francisco Bay Area with his wife and three children. Eric Ries on LinkedIn: https://www.linkedin.com/in/eries/ ---------- Resources ---------- The Lean Startup: https://www.leanstartup.co The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://aglbrnd.co/r/2868abd8085a9703 Get Incorruptible by Eric Ries: https://amzn.to/4dERCRyDrive your customers to new horizons at the premier retail event of the year for Retail and Brand marketers. Learn more at CRMC 2026, June 1-3. https://aglbrnd.co/r/d15ec37a537c0d74 We're proud to be a media partner for #MAICON26 - Oct. 13-15! Learn how AI can power your marketing and business and help you grow smarter. Use code AGILE150 to save! https://aglbrnd.co/r/7fe458ced0f04658Reach your customers with Reddit. Spend $500 in ad spend, get $500 back in ad credit! Learn more: https://advertalize.com/r/491818c79fb1873fDon't miss We Make Future - the International Festival of Innovation in AI, Tech, and Digital Marketing, June 24-26 in Bologna. Learn more: https://aglbrnd.co/r/c80991afff416bb2The most influential minds in software, AI, and engineering leadership will be at WeAreDevelopers World Congress North America, September 23-25 in San Jose. Learn more: https://aglbrnd.co/r/60a7299222a7bcf1 Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://aglbrnd.co/r/faaed112fc9887f3 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://aglbrnd.co/r/35ded3ccfb6716ba Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company Hosted on Acast. See acast.com/privacy for more information.
Nick Kraus is an accomplished entrepreneur and business leader, serving as the Founder and CEO of Kraus Marketing, an award-winning agency known for its exceptional marketing strategy and creative. Under Nick's strategic guidance, Kraus Marketing has achieved remarkable success, earning a place on the prestigious Inc 5000 list multiple times. The agency's growth and industry recognition are a testament to his innovative vision and unwavering commitment to delivering outstanding results for clients. In addition to his role at Kraus Marketing, Nick is an author and recognized thought leader in the marketing and business community, sharing his insights, expertise, and industry trends to professionals seeking to stay ahead in the ever-evolving business landscape. Nick's ability to articulate complex ideas and provide practical advice inspires and empowers businesses to achieve their goals through strategic marketing initiatives. Connect with Jon Dwoskin: Twitter: @jdwoskin Facebook: https://www.facebook.com/jonathan.dwoskin Instagram: https://www.instagram.com/thejondwoskinexperience/ Website: https://jondwoskin.com/LinkedIn: https://www.linkedin.com/in/jondwoskin/ Email: jon@jondwoskin.com Get Jon's Book: The Think Big Movement: Grow your business big. Very Big! Connect with Nick Kraus:Website: krausmarketing.com X: https://x.com/KrausMktg Instagram: https://www.instagram.com/krausmarketing/?hl=en LinkedIn: https://www.linkedin.com/in/nickkraus/ Facebook: https://www.facebook.com/krausgroupmarketing/ *E - explicit language may be used in this podcast.
In this episode of the GaryVee Audio Experience, I sit down with Omar from Near Mint Condition to discuss the most important project I'm working on: VeeFriends Comics. I explain why storytelling is the ultimate foundation for any brand and why I've decided to dive deep into the world of comic books. I also dive deep into my personal creative process - from my original character doodles to "collaborative conviction" off-sites with industry legends like Jim Rugg and DJ Coffman. You'll learn about:The Importance of Origin Stories for Brand BuildingMy Creative "Marvel Method" for VeeFriends
Ricky from Finest Farms pulls up to the Good PizzZa Podcast to break down his journey from growing up in Los Angeles with nothing… to becoming one of the respected growers in California cannabis.What started with one plant as a young kid quickly turned into garage grows, warehouses, raids, cops, and everything that came with the old-school grow game.Now Finest Farms is known for putting out serious heat and growing for some of the most respected brands in the California rec market.In this episode we talk:
LinkedIn Video: Building Influence and Personal Branding That LastsLinkedIn video is no longer an experiment, and it is not just for people who want to go viral. It is a business tool for building credibility, a personal brand, and direct influence over your professional audience. If you have not noticed the shift, it is time to reconsider how you think about LinkedIn video and its role in modern content strategy.⏰ Timecodes ⏰0:00 - Early days of LinkedIn video & creator skepticism1:01 - How to turn personal brand into business opportunities1:31 - Hollywood and media embracing content creators2:20 - Influencer case studies and building a business4:19 - Success as an influencer: turning fame into business5:14 - Guest introduction: Goldie Chan, author and LinkedIn expert5:48 - Evolution of LinkedIn video: then vs now8:39 - Why so few create content on LinkedIn11:18 - Standing out from AI and "slopified" content14:46 - Overcoming self-doubt and social anxiety in video creation26:45 - Setting boundaries and managing energy as an introverted public figure32:00 - Managing business as a creator through life's challenges36:16 - Staying in your personal branding lane vs pivoting40:01 - Consistent branding and the power of a clear personal story43:06 - Book details and where to find Goldie Chan
If you're a 90s kid like Jason, you probably grew up with Tetris. But not like Maya Rogers grew up with Tetris. Her dad brought the game from the Soviet Union to the rest of the world. Now Maya runs the brand herself, and the job is trickier than it sounds. How do you honor something people feel deeply nostalgic about while also making sure a seven-year-old in 2026 cares about it too? Maya joins Jason to break down the strategy, including one surprisingly powerful legal move that keeps anyone from just copying the game and calling it something else. Learn more about your ad choices. Visit megaphone.fm/adchoices
In this episode of the He Said, She Said: Razor Branding™ Podcast, Jaci and Michael sit down with Michelle Herl, Vice President of Marketing at SOR Controls Group, to talk about what it really takes to build a marketing function from the ground up inside a mid-size industrial manufacturer – and keep it growing for more than 25 years. Michelle shares how she started with no office, no budget, and catalogs hanging from wires, and turned it into a seat at the leadership table. She also breaks down how SOR manages a house of brands across three distinct product lines – SOR, SSi, and SENSOR – and why educating your internal team on brand structure matters just as much as reaching customers. From building a strategic planning system that keeps the one pager club at bay, to winning over the CFO by watching the bottom line like a marketer who actually cares about money, this conversation is full of real-world lessons for anyone trying to make marketing matter in a complex B2B environment. Key Takeaways Getting the house in order before going to market is essential, especially in manufacturing and industrial B2B Earning a seat at the leadership table takes time, but it starts with proving that marketing drives strategy, not just tactics Managing a house of brands requires consistent internal education across sales teams, partners, and leadership A structured planning system with clear priorities keeps marketing focused and protects the team from reactive one-off requests Building trust with finance means watching expenses, questioning invoices, and showing that marketing is accountable to the bottom line Differentiating through people, not just products, creates authentic brand moments that competitors cannot replicate Listen wherever you get your podcasts or at razorbranding.org
1. Real Life Should Not Be Public Lucie shares only around 10% of her life online 90% of life is intentionally private and offline Boundaries protect mental health and relationships Audiences often think they know creators fully, but they don't 2. Marriage & Balance Married to her high school sweetheart Husband is private and camera-shy Opposite personalities create balance He grounds her in real life while she pushes him outside comfort zones 3. From Creator to Business Owner Lucie approaches content as a business, not attention-seeking Long-term sustainability over viral moments Clean, intentional branding matters more than noise 4. How She First Grew Former host/producer at Refinery29 Built major YouTube series including challenge content Helped grow channel massively Used niche content first, then expanded personal brand later 5. Why She Refuses Certain Brand Deals Turned down five-figure deals that didn't fit her lifestyle Example: kitchen appliance partnership she didn't actually use Refuses fake endorsements Chooses trust over short-term cash 6. Followers Don't Equal Money Many creators with more followers earn less Brands pay for trust, positioning, conversion, and professionalism Representation and negotiation matter greatly 7. Viral vs Sustainable Growth Viral moments help Long-term brand wins Better to build loyal fans than random followers 8. TikTok, Instagram & YouTube Lucie says YouTube is strongest for real fans TikTok feels less community-driven Short-form hooks people in Long-form builds loyalty 9. AI & Future of Influencers AI tools help editing, SEO, captions, clipping content But real human storytelling still wins Human connection remains valuable 10. Advice for New Creators Starting From Zero Social media is not “too late” Every year people say it's saturated — they're wrong Pick one niche and dominate it first Post across all platforms Let audience evolve with you over time 11. Advice For Anyone Ready to Quit Don't rely on passion project income too early Build while stable financially Let it remain passion during growth phase Jump full-time only when numbers make sense 12. Definition of Real Success Designing a life you enjoy daily Not making money while miserable Freedom, time, purpose, peace > status Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Send us Fan Mail There's a pressure many entrepreneurs feel silently: to always be on, always capable, always unshakeable. But what happens when your body has its own agenda? This episode is for anyone navigating the tension between a health challenge they didn't choose and a career they're determined to build. Adrienne Barker, MAS, founder of Professional Global Etiquette and a certified International Protocol and Corporate Etiquette Consultant, joins host Sayan for a candid, energising conversation about building visibility and credibility while living with a rare chronic illness. From letting go of excuses to understanding what real professionalism looks like in modern life, this is a conversation that challenges how we think about strength, consistency, and showing up. About the Guest: Adrienne Barker, MAS, is the founder of Professional Global Etiquette, a certified International Protocol and Corporate Etiquette Consultant, business coach, LinkedIn coach, and podcast producer based in Daytona Beach, Florida. With over 40 years of business experience, she helps professionals and organisations build credibility, communicate effectively, and navigate modern professional environments with confidence. She is also a published author and co-chair of SCORE Volusia/Flagler. Key Takeaways: Living with a chronic illness does not limit professional credibility. What defines reliability is not the absence of health challenges, but the commitment to show up and follow through whenever possible. The language of excuses quietly erodes trust. Replacing explanations with a clear apology and a solution is a more powerful and professional choice, one that Adrienne credits with transforming her professional relationships. True etiquette is not about rigid rules. It is about how you make people feel, how you build trust in real time, and how consistently your actions reflect your values. Drive cannot be handed to someone. It comes from a personal reason, a purpose that is bigger than the obstacle. Knowing your "why" is what sustains effort through exhaustion and uncertainty. Rewarding yourself after completing what needs to be done is a practical, grounding habit. Discipline and self-compassion are not opposites; they work together. Professionalism includes knowing when to be vulnerable and when to protect yourself. Navigating what to share, and what to hold close, is also a form of emotional intelligence. Connect With Adrienne Barker: Website: https://adriennebarker.com/ LinkedIn: https://linkedin.com/in/adriennebarkermas/ Book (Professional Global Etiquette: Redefined): https://amzn.to/48E158Y https://mannershift-ps733agf.manus.space/onboarding - Access MannerShift™ Episode Chapters: [00:00] Introduction: What Happens When Your Body Doesn't Cooperate With Your Brand [05:30] Adrienne's Journey: From Family Business to Etiquette Consulting [09:00] The Hidden Diagnosis: Living With Medullary Sponge Kidney (approx.) [13:45] Why Reliability Became Her Superpower (approx.) [17:00] The Misconception About Chronic Illness and Work Capacity (approx.) [20:00] No More Excuses: The New Year's Resolution That Changed Everything (approx.) [23:00] Drive, Purpose, and What Really Keeps You Going (approx.) [26:30] Outro: Leadership Doesn't Ask You to Abandon Your Body (approx.) Want to be a guest on Healthy Mind, Healthy Life? DM on PM - Send me a message on PodMatch DM Me Here: https://www.podmatch.com/hostdetailpreview/avik Disclaimer: This episode is produced for educational and informational purposes only. All views expressed by the guest are their personal opinions alone and do not represent the views of the host or Healthy Mind by Avik™. The Network does not verify, endorse, or assume responsibility for any guest statements. Nothing in this episode constitutes medical, legal, financial, or professional advice, please consult a qualified professional before making any decisions. Listeners are encouraged to engage critically and independently with all content do not consume blindly. Use this content as a starting point for your own reflection and research, not as a substitute for professional guidance. Third-party content is referenced under fair use for informational purposes only. Guest speakers are solely responsible for their own statements. If you have concerns about any content, please contact us here By listening, you acknowledge and accept this disclaimer in full. Read detailed disclaimer here. Healthy Mind By Avik™️ is a global platform redefining mental health as a necessity, not a luxury. Born during the pandemic, it's become a sanctuary for healing, growth, and mindful living. Hosted by Avik Chakraborty, storyteller, survivor, and wellness advocate. With over 6500+ episodes and 200K+ global listeners, we unite voices, break stigma, and build a world where every story matters.
Joseph sits down with Travis J Brady—branding coach, speaker, and transformation leader with 16+ years of experience helping entrepreneurs elevate their influence, income, and identity. Travis brings a raw, unfiltered breakdown of what it actually takes to build a real brand, lead with purpose, and create a business that makes money instead of excuses.This episode dives into mindset, discipline, masculine leadership, and the personal responsibility required to grow—not just as a business owner, but as a man.Based in ArizonaDad to his son TatumDog‑dad to Maximus Decimus Meridius (aka Max)Loves sports, cars, and working outUnapologetically himself in every arena of lifeTravis challenges listeners with a simple question:“What can Travis do for me?”His honest answer:“For many people… nothing. Because no one can do the work for you and love it more than you.”With 16+ years of mastery in:InfluenceTransformationLeadershipBrandingBusiness strategyTravis has helped countless entrepreneurs sharpen their identity, elevate their message, and build profitable brands rooted in purpose—not fluff.But he's clear:He can't build your business for you.He can only teach you how to build it yourself.This episode unpacks why entrepreneurs fail, why consistency beats talent, and why expecting things to be easy is the fastest way to stay stuck.Most people want the results more than the work. Travis breaks down how that mindset kills momentum and how to shift into real ownership.Not the “post quotes and pray” approach. Real branding built on identity, influence, and intentional strategy.Why strong men create strong businesses. How brotherhood shapes leadership, accountability, and growth.Giving value matters. Making money matters. Travis explains why you need both—and why ignoring either one leads to failure.No shortcuts. No unicorns. No overnight success. Just a proven process—if you're willing to trust it.
In today's episode, I sit down with former NFL linebacker Shawne Merriman to talk about life after football and what it really takes to carry success beyond the field. We get into how passion drives performance, why so many athletes struggle after retirement, and how to find something that gives you the same fire that once came from the game. Shawne shares lessons on building and protecting a brand, the value of licensing, and why humility keeps everything in balance. We also talk about fatherhood, legacy, and the importance of staying grounded while continuing to grow.
In today's episode, I sit down at Radio Row with Zuri Hall, an American TV personality and actress known for Access Hollywood and American Ninja Warrior. We talk about growing up in Toledo, Ohio, and how her father's belief that anything is possible shaped her self-image and career. Zuri shares how she reconciles the “on camera” brand with who she really is, and why authenticity has become her greatest asset. We also discuss post-production content, building community in the digital era, and the power of choosing business partners who align with your values, even when it costs you opportunities.
Amy Suzanne Upchurch, mom of six and Founder & CEO of Pink Stork, leads a wellness brand empowering women through every stage of womanhood with clean, purposeful supplements. Top 3 Value Bombs 1. Motherhood isn't a limitation; it's a leadership advantage that builds decisiveness, focus, and resilience. 2. Pain is often preparation; personal health struggles can become the foundation for meaningful, mission-driven businesses. 3. Women don't need to be "fixed"; they need support that honors how their bodies were designed to function. Check out Amy's website to learn more about Pink Stork products - Pink Stork Sponsors HighLevel - The ultimate all-in-one platform for entrepreneurs, marketers, coaches, and agencies. Learn more at HighLevelFire.com. Cape - A privacy-first mobile carrier, built from the ground up with security as the priority. If you care about protecting your digital life without giving up your smartphone, Cape makes that possible. Visit Cape.co/fire and use code FIRE for 33% off cape for 6 months today! QuickBooks Bill Pay - Helps you keep your business growing, while you stay in your zone of genius. Learn more at QuickBooks.com/billpay. Terms apply. Money movement services are provided by Intuit Payments Inc., licensed as a Money Transmitter by the New York State Department of Financial Services.