Podcasts about building a brand

In this inspiring episode, host Allison Walsh welcomes Sara Stefanik—Director of Influencer Partnerships at Mom 2.0 and BabyCenter—to discuss what it really takes to build a brand that feels aligned, impactful, and positioned for long-term success.With over 15 years of experience in digital media and influencer strategy, Sara shares the behind-the-scenes insights of what top creators do differently, how to land meaningful brand partnerships, and why purpose is your most powerful business tool. Whether you're just starting out or scaling your platform, this conversation is packed with real talk, tactical advice, and encouragement for every stage of your journey. 

In this episode of Clinical Unfiltered, Dr. Pauline Le shares her journey from dental school to building a successful aesthetic practice. She talks openly about the challenges she's faced, how social media helped her grow her brand, and the way she blends facial aesthetics with traditional dentistry. Dr. Le also shares why it's so important to provide well-rounded patient care and manage expectations when it comes to aesthetic treatments. She touches on training her team, the business side of things, and wraps up by announcing some exciting new educational resources she's launching to help other practitioners bring aesthetics into their own practices.

Welcome to the CanadianSME Small Business Podcast, hosted by Maheen, where we explore strategies and insights to help entrepreneurs build thriving businesses. Today, we're focusing on finding your ideal target market, achieving product-market fit, and developing solutions that align with your strengths and passion.Joining us is Farhad Khan, CEO of Member Lounge, an AI-powered engagement platform helping professional associations create stronger connections with their members. Today, we'll discuss how to find a target market where you can deliver value, achieve product-market fit, and create solutions that match your expertise. Let's dive in!Key Highlights:1. Finding a Target Market Where You Can Deliver a Lot of Value: Farhad will share the key steps or insights entrepreneurs should focus on when identifying a target market where they can deliver significant value, aligning their skills and passion with market needs.2. Finding a Product-Market Fit: Farhad will define product-market fit and discuss the journey of building Member Lounge organically, focusing on discussions with clients to achieve that fit, rather than forcing a product into the market.3. How to Find a Product or Solution That Aligns with What You Are Good At: Farhad will talk about how entrepreneurs can effectively find a product or solution that not only meets market needs but also deeply aligns with their personal skills and inherent strengths, and how this alignment contributes to long-term success.4. Building Brand Awareness for Startups: Farhad will discuss some of the biggest hurdles startups face in bringing their brand to market and provide advice for overcoming these challenges.5. The Role of Personal Discipline in Entrepreneurial Success: Farhad will elaborate on his philosophy that for any entrepreneur to succeed, their personal life needs to be disciplined, creating a "baseline of high performance," and how this contributes to both individual and company success.Special Thanks to Our Partners:RBC: https://www.rbcroyalbank.com/dms/business/accounts/beyond-banking/index.htmlUPS: https://solutions.ups.com/ca-beunstoppable.html?WT.mc_id=BUSMEWAGoogle: https://www.google.ca/A1 Global College: https://a1globalcollege.ca/For more expert insights, visit www.canadiansme.ca and subscribe to the CanadianSME Small Business Magazine. Stay innovative, stay informed, and thrive in the digital age!Disclaimer: The information shared in this podcast is for general informational purposes only and should not be considered as direct financial or business advice. Always consult with a qualified professional for advice specific to your situation.

In this week's episode I sat down with Catarina Rivera. Catarina is a dynamic public speaker, DEIA consultant, and content creator. She works with companies to improve disability awareness, inclusion, and accessibility. As a disabled Latiné woman, she is passionate about sharing her own unique story to help build a more inclusive world. We discuss how her life experiences shaped her career, changing the narratives and language around disability, who The Blindish Latina is and the platform she's built, and much, much more.Follow Catarina: Instagram: @blindishlatina LinkedIn: Catarina Rivera TikTok: @blindishlatina YouTube: @CatarinaRivera Website: https://www.catarinarivera.comJoin Catarina's newsletter: https://catarinarivera.kit.com/newsletterWatch Catarina's TED Talk: https://www.youtube.com/watch?v=wbXxhuraJsEFollow Me: Instagram: @jill_ilana , @alwayslookingup.podcast TikTok: @jillian_ilana Website: https://www.jillianilana.com Email: alwayslookingup227@gmail.comRead With Me:GoodreadsThe StoryGraphSupport Immigrant Communities (all links came from @chnge):The Coalition for Humane Immigrant Rights of Los Angeles (@chirla_org): https://www.chirla.org/donatenow/Immigrant Defenders Law Center (@immdef_lawcenter): https://www.immdef.orgInland Coalition 4 Imm Justice (@ic4ij): https://secure.actblue.com/donate/jornalerosRelief For Disabled People Impacted By The Los Angeles Fires:Richard Devylder Disaster Relief Fund: https://disabilitydisasteraccess.org/rd-relief-fund/United Spinal Disaster Relief Grant: https://unitedspinal.org/disaster-relief-grant/Inevitable Foundation Emergency Relief Fund: https://www.inevitable.foundation/erf

Send us a textBefore they became famous and way before the spotlight. Scott Edwards was taking all the risk, building a brand by betting on unknown talent. Here's what he learned about laughing all the way to the bank ...

On this episode of the Passive Income Playbook, Pascal Wagner interviews Marc Kuhn, founder of MAK Construction, MAK Capital. Marc shares how he leveraged personal branding and social media to raise capital and scale his businesses in the niche of luxury self-storage. He explains what makes this asset class distinct—from its climate-controlled, premium features to its appeal for small business owners and high-end tenants. Marc also outlines how he reverse-engineers his developments based on feedback from institutional buyers, his LP communication process, and why transparency and strong operator-investor fit are crucial. Marc Kuhn Current Role: Founder of MAC Construction and MAK Capital Based in: North Dakota Say hi to them at: LinkedIn or www.makcapitalgf.com Get a 4-week trial, free postage, and a digital scale at ⁠https://www.stamps.com/cre⁠. Thanks to Stamps.com for sponsoring the show! Post your job for free at https://www.linkedin.com/BRE. Terms and conditions apply. Join the Best Ever Community  The Best Ever Community is live and growing - and we want serious commercial real estate investors like you inside. It's free to join, but you must apply and meet the criteria.  Connect with top operators, LPs, GPs, and more, get real insights, and be part of a curated network built to help you grow. Apply now at ⁠www.bestevercommunity.com⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices

Today we're joined by Sara Kenny – Communications and Marketing Manager at Biodiversify – for a rich conversation on the power of messaging, the art of communications strategy, and why brand matters in conservation.We dig into Sara's journey from zoology and human rights into charity communications, and now, leading communications and marketing for one of the UK's most distinctive biodiversity consultancies. She reflects on brand-building, crafting effective messages, collaborating with corporates, and the role of hope in tackling environmental issues.We also explore careers advice for people wanting to work in conservation communications—what skills matter most, how AI is reshaping the landscape, and why it's okay to have a squiggly career.It's a practical, honest, and empowering episode about the human side of making nature recovery happen. Enjoy!

In this special summer bonus episode of The Food Professor Podcast, co-Michael interviews Ed Madronich, President of Flat Rock Cellars, recorded live at the Ontario Craft Wineries Conference in Niagara Falls.As part of the podcast's summer series highlighting thought leaders in the Canadian food and beverage industry, this episode delves into Ed's personal and professional journey through the wine industry and the evolution of one of Ontario's most celebrated wineries.Ed shares how a chance trip to France at age 19 sparked his lifelong love for wine—an encounter that led to a career built on passion, community, and a dedication to quality. He reveals the philosophy that drives Flat Rock Cellars: celebrating "place" by making wine that reflects the soil, slope, and unique geography of the 20 Mile Bench in the Niagara Peninsula, while breaking down the traditional, often intimidating barriers to wine appreciation.The conversation encompasses not only terroir and taste, but also strategy, particularly in terms of market access and retail. Ed opens up about his unorthodox but successful approach to distribution, including the brand's strong presence in Costco. He emphasizes relationship-building over aggressive selling and explains how Flat Rock positions itself as a true partner to retail and restaurant buyers. "We don't push product," he says. "We build long-term trust and deliver exceptional value."With a customer-first mindset and a refusal to compromise on quality or authenticity, Flat Rock has earned industry-wide respect. Ed discusses how the brand's low-margin, high-quality model has even challenged global competitors, and how his team constantly works to overdeliver, producing $25 bottles that sommeliers say rival the quality of $50 wines.From label design to customer education, the episode is packed with insights for anyone interested in craft winemaking, retail dynamics, or brand storytelling. Listeners will come away inspired by Ed's down-to-earth leadership and his clear commitment to helping consumers connect with wine, not through pretension, but through joy, passion, and a sense of place. The Food Professor #podcast is presented by Caddle. About UsDr. Sylvain Charlebois is a Professor in food distribution and policy in the Faculties of Management and Agriculture at Dalhousie University in Halifax. He is also the Senior Director of the Agri-food Analytics Lab, also located at Dalhousie University. Before joining Dalhousie, he was affiliated with the University of Guelph's Arrell Food Institute, which he co-founded. Known as “The Food Professor”, his current research interest lies in the broad area of food distribution, security and safety. Google Scholar ranks him as one of the world's most cited scholars in food supply chain management, food value chains and traceability.He has authored five books on global food systems, his most recent one published in 2017 by Wiley-Blackwell entitled “Food Safety, Risk Intelligence and Benchmarking”. He has also published over 500 peer-reviewed journal articles in several academic publications. Furthermore, his research has been featured in several newspapers and media groups, including The Lancet, The Economist, the New York Times, the Boston Globe, the Wall Street Journal, Washington Post, BBC, NBC, ABC, Fox News, Foreign Affairs, the Globe & Mail, the National Post and the Toronto Star.Dr. Charlebois sits on a few company boards, and supports many organizations as a special advisor, including some publicly traded companies. Charlebois is also a member of the Scientific Council of the Business Scientific Institute, based in Luxemburg. Dr. Charlebois is a member of the Global Food Traceability Centre's Advisory Board based in Washington DC, and a member of the National Scientific Committee of the Canadian Food Inspection Agency (CFIA) in Ottawa. Michael LeBlanc is the president and founder of M.E. LeBlanc & Company Inc, a senior retail advisor, keynote speaker and now, media entrepreneur. He has been on the front lines of retail industry change for his entire career. Michael has delivered keynotes, hosted fire-side discussions and participated worldwide in thought leadership panels, most recently on the main stage in Toronto at Retail Council of Canada's Retail Marketing conference with leaders from Walmart & Google. He brings 25+ years of brand/retail/marketing & eCommerce leadership experience with Levi's, Black & Decker, Hudson's Bay, CanWest Media, Pandora Jewellery, The Shopping Channel and Retail Council of Canada to his advisory, speaking and media practice.Michael produces and hosts a network of leading retail trade podcasts, including the award-winning No.1 independent retail industry podcast in America, Remarkable Retail with his partner, Dallas-based best-selling author Steve Dennis; Canada's top retail industry podcast The Voice of Retail and Canada's top food industry and one of the top Canadian-produced management independent podcasts in the country, The Food Professor with Dr. Sylvain Charlebois from Dalhousie University in Halifax.Rethink Retail has recognized Michael as one of the top global retail experts for the fourth year in a row, Thinkers 360 has named him on of the Top 50 global thought leaders in retail, RTIH has named him a top 100 global though leader in retail technology and Coresight Research has named Michael a Retail AI Influencer. If you are a BBQ fan, you can tune into Michael's cooking show, Last Request BBQ, on YouTube, Instagram, X and yes, TikTok.Michael is available for keynote presentations helping retailers, brands and retail industry insiders explaining the current state and future of the retail industry in North America and around the world.

Let's talk about something no one wants to say out loud: branding is hard.Not because you're doing it wrong, but because building something meaningful, aligned, and consistent across all your platforms takes time, energy, and clarity.But here's the good news! In this episode, I'm breaking down why it feels so hard and how to make it easier.Whether you're stuck right in the messy middle, second guessing every branding decision, or just feeling totally disconnected from your brand… This ep is going to help.I cover:The real reason branding feels overwhelming, and how to take the pressure off yourself5 common branding myths that are probably making things harder than they need to beWhat to do when your visuals don't match your vibe anymoreEasy ways to get back on track (without burning it all to the ground)Practical tips to help you feel more confident and consistent in your brandThis episode will help you zoom out, get clear, and start building a brand that actually works. One that feels aligned, attracts the right people, and gives you something solid to stand on (especially on those wobbly days because they creep up often).Want your brand audited by me? Keep an eye on my Instagram (@the.fearless.designer) – brand audits are coming back soon!Questions or aha moments from the episode? Slide into my DMs or email me at hello@thefearlessdesigner.com.au

In this soulful conversation, we're joined by Samantha Daily, spiritual business mentor, mindset coach, and Manifesting Generator Queen, to explore what it means to build a business in deep alignment with your soul. From turning down corporate job offers to following her sacral pull across the world, Sam shares her path of radical self-trust, purpose-led expansion, and activating wealth through inner liberation. We talk about weaving ancient wisdom into modern business, priestess codes from Egypt, redefining financial empowerment, and why visibility is a sacred practice. This episode is both grounding and expansive, a reminder that living your truth is the most magnetic strategy of all.   Key Takeaways: How a first date in broken Spanish and a secret Chicago interview sparked a seven-figure soul business. Why saying yes to love, intuition, and “doing it for the story” leads to real abundance. The Egypt moment that reawakened Sam's priestess path. Why wealthy, heart-led women are essential to the future and how to release guilt around money. The mindset shift that helped Sam price her work with confidence and lead with power. Why building a personal brand is a spiritual practice, and how the algorithm mirrors the universe.   Connect with Samantha Daily: Website: samanthadaily.com Make Shift Happen with Samantha Daily on Apple Podcasts Make Shift Happen with Samantha Daily on Spotify Instagrams: @_samanthadaily, @makeshifthappenpodcast   DayLuna: FREE Transits & The Harmonic Gate Mini-Course FREE Human Design Readings 101 Masterclass   Join Your Human Design Besties Book a Reading With Us Here!   EXPLORE LUNYA Use code: DAYLUNA for 15% off   Human Design Chart Software: BodygraphChart.com Use code: DAYLUNA for 50% off your first 12 months! Get our book: Your Human Design! Online Human Design Reader Training Digital Products & Video Courses daylunalife.com Instagram: @‌d.a.y.l.u.n.a

Paul Tredinnick is a seasoned senior marketing director and accomplished business leader with over 25 years of experience driving the growth of global consumer brands. His career spans key roles with iconic names like Mars Snackfood, Unilever, McDonald's, Burger King, and Primo Foods—giving him deep expertise across QSR, grocery, mass merchants, petrol/convenience, and hardware sectors.Today, Paul brings that experience to businesses of all sizes, helping them develop clear brand strategies, strengthen their market presence, and unlock sustainable growth. Whether guiding start-ups or supporting established companies, Paul partners with leaders to build brands that stand out in competitive markets and deliver lasting impact. Paul's Website: Brand Value Builders Website

What does it look like to lead with purpose and performance — to stay true to your values while building something that lasts? I so enjoyed talking with fellow @tuckschool alum @Jim_Weber, longtime CEO of @BrooksRunning, for a conversation about leadership, grit, and building a brand rooted in conviction. Jim took the helm at Brooks when the company was on the verge of bankruptcy — and through a relentless focus on purpose, customer obsession, and culture, he helped lead it to become a billion-dollar brand. He did all of this while navigating a personal cancer diagnosis — a chapter that deepened his clarity, his courage, and his belief in the kind of leadership that endures. We also talk about what it's like to work alongside Warren Buffett with the astonishing story of Brooks and @BerkshireHathawayInc, and the mindset required to lead through uncertainty without losing sight of what matters most. If you're a leader looking for clarity, or someone in a season of challenge, this conversation is one you won't want to miss. #running LinkedIn: linkedin.com/in/jim-weber-3b996b8 Website: http://www.jimweber.org/Keppler: https://www.kepplerspeakers.com/speakers/jim-weber Book: tinyurl.com/runpurpose

In this feel-good episode of How To Be A Handmade Boss, I'm joined by the lovely Fran from Born to Shop Designs – and we're diving into how she turned hobbies like gardening, crafting and music into a heart-led clothing brand that connects people through what they love. We chat about navigating business pivots, building a brand that feels like you, and why community matters more than ever (especially when you're not a fan of working solo).Fran also opens up about leaving behind a business that didn't light her up, starting again with a friend and fresh purpose, and how the Handmade Business Success Academy helped shape her journey. If you've ever questioned whether your idea is the one, or wondered if starting over means starting from scratch – this one's for you.

Kim Richards is the founder of Caring for Mama, a purpose-driven brand offering thoughtfully curated care packages that support mothers, caregivers, and the women-owned businesses behind each product. What began as a response to the intensity of postpartum has grown into both an e-commerce platform and a partnership hub, delivering meaningful care across all seasons of motherhood and caregiving—with offerings that resonate deeply, whether gifted personally or at scale.Elevate Your Brand is the #1 marketing podcast for entrepreneurs and “wantrepreneurs” looking for insider tips and secrets from the most exciting new and growing brands in Los Angeles and the US at large. Each week, entrepreneurial special guests join Laurel Mintz, founder and CEO of award-winning marketing agency Elevate My Brand, to discuss the marketing failures and successes that have brought their brands to the next level. Learn from real-life experiences and be inspired by leaders in your industry about how smart digital and experiential marketing can elevate your brand.Contact us: https://www.elevatemybrand.com/contact Stay connected & DM us feedback on the podcast:Instagram: https://www.instagram.com/elevatemybrandla/ LinkedIn: https://www.linkedin.com/company/elevatemybrandla/ TikTok: https://www.tiktok.com/@elevatemybrand

Marketing isn't just about visibility. It's about clarity, connection, and alignment. In this episode of Real Talk for Real Fundraisers, Jeff Schreifels is joined by Bongo Consulting founder and partner Michael D'Antonio for an insightful conversation about what makes non-profit marketing truly effective. Together, they break down the key elements of a strong marketing strategy, from defining your brand identity to aligning internal teams around your mission. Michael shares lessons from his work with organizations like Feeding America, emphasizing the power of storytelling, the importance of personalization, and how even small non-profits can make a big impact by focusing their efforts strategically. This episode is a must-listen for any non-profit leader looking to elevate their marketing, deepen donor engagement, and build lasting support. Show Highlights: In this episode, you'll learn about… Why marketing needs both a clear brand identity and a direct response strategy How storytelling builds emotional connections with donors What smaller non-profits can do to market effectively without stretching themselves too thin Veritus Group is passionate about partnering with you and your organization throughout your fundraising journey. We believe that the key to transformative fundraising is a disciplined system and structure, trusted accountability, persistence, and a bit of fun. We specialize in mid-level fundraising, major gifts, and planned giving, helping our clients to develop compelling donor offers and to focus on strategic leadership and organizational development. You can learn more about how we can partner with you at www.VeritusGroup.com.  Additional Resources:  [Blog] How Does the Donor Pipeline Fit into Your Organizational Structure [White Paper] Creating Strategic Plans and Goals for Every Major Donor [Blog] The Missing Ingredient: Storytelling and Impact Reporting in Your Donor Relationships 

In this episode, we talk with the founders of Ivy City Co., the dress brand known for its whimsical styles and inclusive sizing. They share how the brand began, what inspired their rebrand, and how they're creating a culture of confidence and connection for women and girls. They also share what motivated their recent rebrand and the message they hope it sends to their growing community. Kari, Brooke, David, Kaime, and Elora host Fresh Living on KUTV, which airs on CBS Channel 2 every weekday at 1 pm in Utah. You can follow Fresh Living on all social media platforms @kutvfreshliving and watch our show on YouTube.

John O'Donnell is the founder and CEO of Johnnie-O, the clothing brand known for coining “West Coast Prep”—a signature style that blends the laid-back vibe of California with the polish of classic menswear. A Chicago native and former UCLA golfer, John grew up with Midwestern values and a deep appreciation for authenticity. After two decades in the corporate world, he made a bold pivot in 2005: selling golf shirts with four buttons and a pocket out of the back of his car.He never imagined that small idea would grow into Johnnie-O, a nationally recognized lifestyle brand offering premium-quality clothing for men, women, and boys—all without a hint of pretentiousness.In this episode of ReBloom, John reflects on taking creative risks, honoring your roots, and the 20-year journey that turned a simple shirt into a soulful, enduring brand. Sometimes, as he says, you just hit the ball right.Thank You to Our Sponsors: Jet Creative and UrbanStems!Website: www.johnnie-o.comInstagram:https://www.instagram.com/johnnieobrandUse code "rebloom20" during July 2025 and save 20% at Johnnie-O!

#262 Content Strategy | Dave sits down with Chelsea Castle, Head of Content and Brand at Close. Chelsea talks about her experience in B2B SaaS and shares how to build impactful content that resonates with your audience.Chelsea and Dave cover:How leveraging internal and cross-functional knowledge can create a content goldmineWhy it is important to repurpose podcast episodes, webinars, and other media into multiple forms of content to maximize their valueStrategies for integrating SEO with authentic, valuable content that resonates with your audience, beyond just ranking for keywordsTimestamps(00:00) - - Intro to Chelsea (01:34) - - Merging Brand and Keyword-Driven Content (01:35) - - Aligning Brand and Content Strategy with Your Goals (01:42) - - New Content Channels for B2B (01:46) - - How to Measure Content Engagement (02:08) - - LinkedIn for B2B (02:12) - - Chelsea's Experience at Chili Piper (02:17) - - Improving Content for Podcasts (02:22) - - Driving Website Traffic Through Brand Content Strategy (02:22) - - Skyscraper SEO Content Strategy (02:30) - - How to Craft a Brand Strategy (02:31) - - How to Grow Using Gated Content (02:33) - - How to Maximize Search Impact Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***Today's episode is brought to you by Zuddl.We're halfway through 2025, and one thing's clear: events continue to be one of the highest performing marketing channels. Niche meetups, conferences, curated dinners, networking - you name it. Everyone's leaning in.Events are a core part of our playbook this year at Exit Five. So far, we've hosted two virtual sessions each month, one large virtual event, one in-person meetup, and we're deep in the weeds planning our Drive conference coming back to Vermont this September.Zuddl helps us run a smarter event strategy - from driving registrations, managing invites, automating comms, reminders, analytics, tracking. Their Salesforce integration also makes it simple to report on pipeline and revenue from events without pulling in ops.On top of that, the differentiator with Zuddl is how their team is insanely good at supporting us. They always go above and beyond for us - and that's how we've been able to keep the momentum going with 12+ events already this year, with plenty more to come.If events are part of your marketing strategy, you need to look at Zuddl to see how companies like Zillow, CrowdStrike, and Iterable are using the top event platform for Business events in 2025. Head over to zuddl.com/exitfive to learn more. 

Ready to build a personal brand without losing yourself in the process? Want to know how transparency and fun can actually drive business growth?In this episode of The Erik Cabral Show, Erik sits down with Dr. Lacey Book for an honest conversation about building a multi-million dollar business by staying true to who you are—even when the spotlight feels uncomfortable. They explore how Lacey has grown her empire by leaning into her core values of fun and transparency, proving that you don't have to love the camera to build a powerful personal brand.They dive into the work of self-awareness, the challenge of staying humble when your community grows, and why over-communication might be the secret to clarity. Lacey shares practical insights on managing the discomfort of being in the public eye while still showing up authentically, and how every relationship—business and personal—gets amplified when you're willing to put yourself out there.If you're building a brand that reflects who you really are (not who you think you should be), this episode delivers the real talk you need. Tune in for this refreshing take on authenticity, transparency, and building something meaningful in a world that often rewards the opposite.0:00 Intro3:08 Core values: Fun and transparency in business4:10 Injecting fun into family life and Journey karaoke5:27 Transparency vs. context in communication6:31 Daily work on self-awareness7:39 Uncomfortable with cameras but understanding the power8:56 How personal brand creates deeper relationships10:20 Staying humble and grounded during success11:36 Promise to community: Results aligned with true desires12:42 Rapid-fire "Burn or Bliss" segment15:15 Best ways to connect with Dr. Lacey Book

In this episode, MJ Carroll, Brand Director at HEST, unpacks the tension every marketer faces: How much control do you keep, and how much do you let your community shape your brand? We dive into what happens when you hand over creative control, why tension between brand and performance is healthy, and how HEST has built a passionate community by focusing on comfort, connection, and consistency. MJ also shares what she's learned about content, team dynamics, and why she believes experiential events still have a powerful role in brand building.   About: This podcast is produced by Port Side, a creative production studio. We help brands that move, create strategy-led, emotionally charged video campaigns Enjoy this episode and discover other resources below:   Insight Deck | Want 20 of our favorite insights shared on the show?  Booklist | Here's our curated list of recommended books over the years. LinkedIn | Join the conversation and share ideas with other industry peers. Apple Podcast | Want to help us out? Leave us a review on Apple. Guest List | Have a Guest in Mind?  Share them with us here. Patreon | Want to support us financially?   

Today on the podcast, I am joined by Andreas Tzortzis, a former journalist who has written for the likes of Newsweek, Monocle, and The New York Times. For the last 15 years, he's worked in brand strategy and storytelling at places like Red Bull and Apple, and for clients through his consultancy, Hella. He recently co-authored the book, Not a Playbook: The Art of Building a Brand, with Damien Bradfield, the co-founder of WeTransfer. In this episode, we chat all about how brands can grow without sacrificing their integrity, prioritising creativity and trust to build brands that will stand the test of time. I really hope you enjoy the episode and come let me know what you think. You can find me on Instagram at @‌lizmmosley or @‌buildingyourbrandpodcast.   Key Takeaways A Brand is its People: A brand's culture is a reflection of the people who work there. WeTransfer's success came from hiring people from non-traditional backgrounds and fostering a culture that encouraged experimentation and didn't have layers of approval. The Power of Instinct: Especially in the early stages of building a brand, instinct is invaluable. Relying on instinct over-analysing data can lead to more authentic and compelling brand decisions. Build with Intentionality: Brands that endure are built with a purpose beyond just profitability. WeTransfer's intention was to inject a moment of joy into a utilitarian task and to champion the creative community they served. Embrace Unpredictability: While consistency is important, the brands that truly cut through the noise are those that are unpredictable. This is achieved by having a clear, ambitious vision from the start which gives you the license to experiment and do the unexpected. Trust is Everything: Building trust is a cornerstone of a successful brand. This extends from creating a trustworthy product to empowering collaborators, like artists and creatives, by giving them freedom and respect.   Episode Highlights 06:53: Andreas shares the story behind his book, Not a Playbook, and the unlikely origins of WeTransfer, a tech company founded by designers. 13:58: A brand is simply the people who work there. Andreas explains how WeTransfer's culture of hiring individuals from non-traditional marketing backgrounds was fundamental to its success. 19:58: The significance of intentionality in branding. Andreas discusses how WeTransfer was built with an intention that went beyond profit, aiming to serve and celebrate the creative community. 27:05: How can brands be more creative? By articulating a vision that is bigger and more ambitious than the specific product or service they currently offer, using Apple as a prime example. 41:51: Andreas reveals the five key themes from the book that frame the WeTransfer story, reflecting the best qualities of an artist: intention, trust, faith, instinct, and serendipity.   About the Guest Andreas Tzorkis is a journalist, brand strategist, and co-author of Not a Playbook. Book Website: notaplaybook.com   Mentioned in the episode Book: Not a Playbook Companies: WeTransfer, Red Bull, Apple, Creative Boom, HubSpot Film: The Long Goodbye by Riz Ahmed Newsletter: The Hustle I would love to hear what you think of this episode, so please do let me know on Instagram where I'm @‌lizmmosley or @‌buildingyourbrandpodcast and I hope you enjoy the episode! This episode was written and recorded by me and produced by Lucy Lucraft (lucylucraft.co.uk) If you enjoyed this episode please leave a 5* rating and review!

"I'm not a critic, I'm a promoter. If I have an experience I don't like, I just don't talk about it. I'm not here to write a scathing review. The content that we push out, we really want it to be only positive things." - Chris Stone   Chris Stone is the marketing force behind SDFoodies and CAFoodies—a fast-growing digital brand he co-founded with his girlfriend to help California food lovers discover the best places to eat, drink, and explore. From restaurant openings and product spotlights to curated staycations and weekend guides, the duo has built a highly engaged following through consistent content, local partnerships, and strategic social media. With a background rooted in creativity and a passion for all things culinary, Chris has turned scroll-worthy plates into a scalable marketing engine. In this episode, he dives into the content strategies that drive their growth, how to build community in a crowded digital space, and what it takes to turn a personal passion into a full-fledged lifestyle brand.   Website: https://cafoodies.me/ TikTok: https://www.tiktok.com/@sdfoodies Instagram: https://www.instagram.com/sdfoodies/ Facebook: https://www.facebook.com/sdfoodies/   Apply to join our marketing mastermind group: https://notypicalmoments.typeform.com/to/hWLDNgjz   Follow No Typical Moments at: Website: https://notypicalmoments.com/ LinkedIn: https://www.linkedin.com/company/no-typical-moments-llc/ YouTube: https://www.youtube.com/channel/UC4G7csw9j7zpjdASvpMzqUA Instagram: https://www.instagram.com/notypicalmoments Facebook: https://www.facebook.com/NTMoments

"I'm not a critic, I'm a promoter. If I have an experience I don't like, I just don't talk about it. I'm not here to write a scathing review. The content that we push out, we really want it to be only positive things." - Chris Stone   Chris Stone is the marketing force behind SDFoodies and CAFoodies—a fast-growing digital brand he co-founded with his girlfriend to help California food lovers discover the best places to eat, drink, and explore. From restaurant openings and product spotlights to curated staycations and weekend guides, the duo has built a highly engaged following through consistent content, local partnerships, and strategic social media. With a background rooted in creativity and a passion for all things culinary, Chris has turned scroll-worthy plates into a scalable marketing engine. In this episode, he dives into the content strategies that drive their growth, how to build community in a crowded digital space, and what it takes to turn a personal passion into a full-fledged lifestyle brand.   Website: https://cafoodies.me/ TikTok: https://www.tiktok.com/@sdfoodies Instagram: https://www.instagram.com/sdfoodies/ Facebook: https://www.facebook.com/sdfoodies/   Apply to join our marketing mastermind group: https://notypicalmoments.typeform.com/to/hWLDNgjz   Follow No Typical Moments at: Website: https://notypicalmoments.com/ LinkedIn: https://www.linkedin.com/company/no-typical-moments-llc/ YouTube: https://www.youtube.com/channel/UC4G7csw9j7zpjdASvpMzqUA Instagram: https://www.instagram.com/notypicalmoments Facebook: https://www.facebook.com/NTMoments

Join Ethan Suplee as he sits down with Nick Bare, fitness entrepreneur and founder of Bare Performance Nutrition. Nick shares his inspiring journey from overcoming a severe eating disorder to building a successful business while serving as an Army infantry platoon leader. Discover the power of consistency, intentionality, and the "Go One More" philosophy that drives Nick's approach to fitness, business, and life. This episode is packed with insights on resilience, long-term goals, and embracing the process.SHOW HIGHLIGHTS00:00 - Introduction and Welcome00:27 - Nick Bare's Motivation and Background04:22 - Overcoming an Eating Disorder10:01 - Food as Fuel and Changing Perspectives12:12 - Ethan Suplee's Weight Loss Journey15:13 - Embracing the Process and Long-Term Goals19:29 - Navigating Diet Culture and Quick Fixes25:18 - Consistency Over Quick Wins31:47 - The Importance of Diet Breaks35:24 - Playing the Long Game39:13 - Lessons from Endurance Training43:12 - Learning from Failure46:10 - Belief Before Ability50:27 - Finding Clarity Through Routine52:52 - The Go One More Philosophy Hosted on Acast. See acast.com/privacy for more information.

You are not your business, but you do owe it your leadership. In this episode, I'm joined by powerhouse founder, coach, and podcast host Eleanor Beaton to unpack what it really takes to build an enduring brand. From mastering premium positioning to separating your personal identity from your product, Eleanor drops truth bombs every product-based founder needs to hear. What You'll Learn: Why being obsessed with your customer is your most underutilized advantage The mindset shift every founder must make to scale sustainably Why women entrepreneurs over-rely on marketing and how to fix it with sales The real difference between producers and replicators (and why it matters for growth) What Fenty and Good American get right about brand positioning If you've ever felt like you're too close to your business to sell it, or you're relying on marketing when it's a sales problem, this conversation is your wake-up call. About Eleanor Eleanor Beaton is the founder of Safi Media, a coaching and education company dedicated to doubling the number of women founders who sustainably scale to $1M+ by 2030, and the host of the Woman Owned podcast, now ranked in the top 0.5% of all podcasts globally, providing insights and strategies to empower women entrepreneurs. Since 2016, Eleanor has provided training to over 25,000 women entrepreneurs worldwide. A former chair of the Visiting Women's Executive Exchange Program at the Yale School of Management, Eleanor has won national awards for her achievements in entrepreneurship, leadership development and business journalism. She lives in Nova Scotia with her husband and two sons. Connect with Eleanor https://www.safimedia.co  https://instagram.com/eleanorbeaton  https://www.linkedin.com/in/eleanorbeaton/  https://safimedia.co/podcast/  ✨ GROW YOUR BRAND: Ready to build an obsession brand and scale it with scientific precision? Connect With Me ✨ FREE TRAINING: Want to identify the One Growth Strategy You Need to Focus on First to Increase Sales Now? Watch the most recent training: Uncap Your Growth & Bring in More Product Sales without Changing Your Branding or Packaging ✨ CONNECT:

Your brand is more than a pretty feed... it's the feeling you create. In this episode, we break down what branding really means, why aesthetics alone don't convert, and how to build a brand that's authentic, magnetic, and drives your business. Plus, we offer 3 journal prompts and a challenge to show up more you this week.

In this episode, I chat with James Grass of  @chefsfavourite  about career progression, pivoting and creating a hospitality media juggernaut, Mates on Crates. FOLLOW US ON INSTAGRAM – Shawn Soolehttps://www.instagram.com/shawnsoole/Soole Hospitality Conceptshttps://www.instagram.com/soolehospitalityconcepts/FOLLOW US ON YOUTUBE - ⁠⁠https://www.youtube.com/@PostShiftPodcast

Vaughan Croeser – Vice President: Marketing, SAB SAfm Market Update - Podcasts and live stream

Want to Start or Grow a Successful Business? Schedule a FREE 13-Point Assessment with Clay Clark Today At: www.ThrivetimeShow.com   Join Clay Clark's Thrivetime Show Business Workshop!!! Learn Branding, Marketing, SEO, Sales, Workflow Design, Accounting & More. **Request Tickets & See Testimonials At: www.ThrivetimeShow.com  **Request Tickets Via Text At (918) 851-0102   See the Thousands of Success Stories and Millionaires That Clay Clark Has Helped to Produce HERE: https://www.thrivetimeshow.com/testimonials/ Download A Millionaire's Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE: www.ThrivetimeShow.com/Millionaire   See Thousands of Case Studies Today HERE: www.thrivetimeshow.com/does-it-work/  

Welcome back to Let's Try This Again—I'm your host, B Simone, and this episode is extra special because I'm sitting down with my longtime friend and behind-the-scenes powerhouse, Jazmin. If you've ever wondered what it really takes to build a brand, keep a business afloat, and find the right team, this conversation is for you. We get real about our journey together—from building websites before B Simone Beauty was even a thing, to weathering the storm of losing team members and starting over from scratch. I share how, after resigning from our previous venture, we went from a team of eight or ten down to just the two of us, and how that season of transition tested our resilience and commitment to our vision.We talk about the importance of trusting the process, even when it feels like you're losing everything. I remember calling Jaz from the Virgin Islands, feeling anxious and unsure about starting the podcast, but her belief in me gave me the courage to try again. We also get honest about setting boundaries in business, especially when working with friends, and how crucial it is to have people around you who not only have the skills but truly believe in your vision. Jazmin keeps me grounded—when I'm dreaming big about arena tours and conferences, she's the one who helps me build the solid foundation to make those dreams a reality.I open up about learning to delegate, to release control, and to trust my team—like this morning, when I was exhausted and realized it was okay to let the team handle things while I took care of myself. We talk about how building a business is never a straight line—it's full of pivots, tough decisions, and moments of gratitude for the people who stick with you through it all. If you're in a season of transition, feeling like you've lost your team, or just need a reminder to trust the process and keep going, this episode is for you. Let's keep trying, growing, and building together.Sponsors//Simply Pop: See what the fizz is all about! Simply Pop is the juicy new soda that happens when you combine delicious, real fruit flavors of Simply with 6 grams of prebiotic fiber to support gut health. Visit https://www.coca-cola.com/us/en/legal/simply-pop-podcast-tour.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

To date, my new mini-series has very much been focused on the creation of your fragrances. However, once it's created, it becomes the time to put it out into the big wide world. But, how do you achieve it if you're a small independent perfume maker and you don't have the marketing budget or resources of a big company? Whether you know it or not, you're also carrying an expectation that you'll put your product on the internet and people will flock to buy it. In this episode, I give you the reality of both: what is achievable with marketing within a small indie brand, and what you should expect, and why both of these things can be much bigger and more prosperous than you think.  KEY TAKEAWAYS The reality versus the expectation of making your first social media post or putting out your first advert is huge. Karen explains what people subconsciously think will happen, what the reality of most situations are, why you're not alone and what to expect.   In the absence of large budgets and a dedicated marketing team, it can feel like you're in a David versus Goliath fight most days. However, as Karen explains, the real strengths of marketing lie elsewhere.  Artists do not always feel comfortable selling themselves. Talking about your own work can leave you feeling self conscious or even arrogant, but it is a crucial part of the process. Karen gives you some courage and some tips on how to sell yourself effectively.  All the marketing, sales, likes and comments on social media will never make you happy unless you know the answer to one very important question - “what does success look like to me?” Karen goes into depth on the importance of this point and how knowing the answer is the difference between real success and failure. BEST MOMENTS  “The gap between the energy you put into the creation and the silence on your first social media post is where a lot of people spiral.” “Your most important marketing tool is to have real clarity about what you're doing, why you're creating, who it is for.” “You can't make someone buy something they don't want. But you can share what you've created in a way that will connect with the right people.” EPISODE LINKS Perfume Making 101 Waitlist  Rose Fragrance Masterclass Wait List VALUABLE RESOURCES Getting Started Guide Artisan Perfumery Mastermind   ABOUT THE HOST Fragrance expert, author, teacher and speaker; Karen Gilbert runs courses in the UK and online which demystify the secretive world of perfumery in a fun and interactive way.  Karen has inspired thousands of students to explore their olfactory sense and create their own personalised fragrances. With extensive product development experience in both the commercial perfumery and the organic skincare industry, Karen is able to offer a unique insight into creating natural and mixed media fragrances for fine fragrance, room scents and skincare/bodycare products using commercial perfumery techniques. Karen is also a certified meditation teacher and has a passion for helping people to create daily rituals that integrate scent with other modalities to shift state and increase your sense of wellbeing. CONTACT DETAILS Website Instagram Facebook YouTube Email  This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/

Do you want to know how to build a sustainable and successful early years brand to underpin your early years business? From sector insights to interesting case studies and practical advice – this article and podcast episode are a great point of reference for those who are starting out as well as those long-established providers who are looking to stand the test of time.   Read Harry's article here: https://thevoiceofearlychildhood.com/building-a-lasting-early-years-brand/   This episode is in partnership with Male Childcare and Teaching Jobs.   Male Childcare and Teaching Jobs advocate for greater male participation in education and caregiving roles, offering support and guidance to enhance gender inclusion in nurseries and schools.   To find out more visit: https://malechildcareandteachingjobs.co.uk/   Listen to more: If you enjoyed this episode, you might also like some of our other business focused episodes: ·       Navigating the realities of business ownership in the early years – Dr Jane Todd – https://thevoiceofearlychildhood.com/navigating-the-realities-of-business-ownership-in-the-early-years-sector/ ·       Accidental leadership in early years – Jenny Weidner – https://thevoiceofearlychildhood.com/accidental-leadership-in-early-years/   Plus hear and read more on men in early childhood: https://thevoiceofearlychildhood.com/articles/men-in-early-childhood/   Get in touch and share your voice: Do you have thoughts, questions or feedback? Get in touch here! – https://thevoiceofearlychildhood.com/contact/   Episode break down: 00:00 – Welcome! 03:30 – The difference between a business and a brand 08:00 – Being a trustworthy brand 12:30 – Transparency and brand buy in 22:00 – Brand and recruitment 24:30 – A brand that appeals across generations 26:00 – Tips for sharing your brand 26:45 – Employee generated content 28:00 – Structuring your business adverts 34:30 – Consistency, time and investment are key 36:00 – Brand longevity and corporate branding For more episodes and articles visit The Voice of Early Childhood website: https://www.thevoiceofearlychildhood.com

In this episode of The End in Mind, I'm joined by Confidence Coach & Brand Expert Kusha Kalra. Through her work at The Bespoke Designs, Kusha helps women build luxury brands that are bold, magnetic, and aligned with who they truly are. With 12+ years of experience in leadership development and women's empowerment, Kusha has guided over 15,000 individuals toward quantum success. Today, she shares how small, intentional shifts in confidence and identity can lead to massive growth in both business and life. We talk about what it means to step into your power—not through hustle or external validation—but by owning your story and allowing your brilliance to be seen. Whether you're building a personal brand or redefining success on your own terms, this conversation will remind you what's possible when you stop playing small! This episode is about becoming unforgettable by being more you—glamorous, grounded, and completely aligned. Where to find Kusha:- Instagram: https://www.instagram.com/the.bespokedesigns/- Connect with Kusha for a 30-minute brand consult call: http://bit.ly/chatwithkushaJoin Kusha's upcoming masterclass:- Learn how to build a luxury brand with clarity, power, and confidence: https://kusha-kalra.systeme.io/diamondbranding?fbclid=PAQ0xDSwK9DhlleHRuA2FlbQIxMAABp4GOKeYZa9MqJzq8iY0sOMATRZQ9jel1jrXSMiCUj26qwRHDbn_rJMT6GtVb_aem_daXA1alE8B1TYevZaWctyA *Loved this episode?*Tag us on Instagram, leave a review, or share it with someone who's ready to build a brand that feels as powerful as it looks. Your support means the world! Learn more about your ad choices. Visit megaphone.fm/adchoices

If you've ever felt stuck, overwhelmed, or like you're constantly hitting roadblocks… this episode is for you.I sat down with my friend Ed Mylett on his podcast, and we went deep—so deep that I knew I had to share this conversation with you.We talk about:✅ The sneaky ways a victim mindset keeps you stuck (without you even realizing it!)✅ How to shift your beliefs so you can change your reality✅ The truth about personal branding and social media success✅ The #1 thing that makes or breaks your business growthAnd here's the thing: at one point in my life, I was unknowingly holding myself back. I thought I was doing everything right, but my mindset was actually keeping me from the life I wanted.When I realized I was operating from a place of powerlessness, everything changed.So if you've ever felt like things aren't working—no matter how hard you try—this episode is your permission slip to rewrite the narrative and take back control.Listen in, take notes, and get ready for a major breakthrough.Click >>PLAY

Things in consumer AI are moving fast. In this episode, Justine and Olivia Moore, investing partners (and identical twins!) at a16z, break down what's real, what's overhyped, and what's next across the consumer AI space. They cover: Veo 3: how Google's video model unlocked a new genre of content OpenAI's Advanced Voice Mode: upgrades, realism, and... um, human-like hesitation Apple's AI announcements 11Labs V3: expressive voice tags, real-time interruptions, and narrative tools for creators New data from a16z: AI consumer startups are ramping revenue faster than ever—and they show you how Justine walks through how she used ChatGPT, Ideogram, and Krea to launch a fully AI-assisted brand prototype (store photos and all)Timecodes: 00:00 Introduction  00:28 Meet the Hosts: Justine and Olivia00:44 Veo 3: The Game-Changer in AI Video06:34 ChatGPT's Advanced Voice Mode Updates10:22 Apple's AI Announcements and Siri's Shortcomings12:18 11 Labs' New Voice Model: 11 V315:50 Report from a16z: AI Revenue Growth23:14 Demo of the Week: AI in Brand CreationResources: Read ‘What “Working” Means in the Era of AI Apps': https://a16z.com/revenue-benchmarks-a... Find Justine on X: https://x.com/venturetwins Find Olivia on X: https://x.com/omooretweetsTools Discussed: Veo 3: https://gemini.google/overview/video-... OpenAI: https://openai.com/chatgpt 11Labs (V3 voice model) – https://elevenlabs.io/ Ideogram (logo/image generation) – https://ideogram.ai/ Black Forest Labs/Flux Context (image editing via Krea) – https://www.krea.ai/ Flux Context demo (Krea launch post) – https://www.krea.ai/blog/flux-context Hedra: https://www.hedra.com/Stay Updated: Let us know what you think: https://ratethispodcast.com/a16zFind a16z on Twitter: https://twitter.com/a16zFind a16z on LinkedIn: https://www.linkedin.com/company/a16zSubscribe on your favorite podcast app: https://a16z.simplecast.com/Follow our host: https://x.com/eriktorenbergPlease note that the content here is for informational purposes only; should NOT be taken as legal, business, tax, or investment advice or be used to evaluate any investment or security; and is not directed at any investors or potential investors in any a16z fund. a16z and its affiliates may maintain investments in the companies discussed. For more details please see a16z.com/disclosures.

Calvin Quallis has built a mission and purpose-driven business from scratch. He is the founder and CEO of Scotch Porter, a grooming and wellness business that he launched from his kitchen built into a highly influential brand. Calvin is also the founder of Calvin Quallis Brands and an active member of Big Brothers, Big Sisters of America. In this classic episode, Calvin joined host Robert Glazer on the Elevate Podcast to discuss his entrepreneurial career, self-care, helping men improve their mental health and more. This episode of the Elevate Podcast is sponsored by: Brevo: ⁠⁠brevo.com/elevate⁠⁠ Masterclass: ⁠⁠masterclass.com/elevate⁠⁠ Northwest Registered Agent: ⁠⁠northwestregisteredagent.com/elevate⁠⁠ Shopify: ⁠⁠shopify.com/elevate⁠⁠ ExpressVPN:⁠ ⁠expressvpn.com/elevate⁠⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices

David Drucker, Noel Tocci, and Deborah Corn discuss leveraging print to build brand recognition, unpacking how paper and production choices can enhance storytelling and emotional impact, and how creative collaboration between designers, clients, and printers leads to more effective and emotionally resonant brand experiences. Mentioned in This Episode: David Drucker on LinkedIn: https://www.linkedin.com/in/david-drucker-b1b5946/ highresolution printing and packaging: https://high-res.com Noel Tocci on LinkedIn: https://www.linkedin.com/in/noeltocci/ Tocci Made: https://toccimade.com/ Deborah Corn on LinkedIn: https://www.linkedin.com/in/deborahcorn/ Print Media Centr: https://printmediacentr.com Subscribe to News From The Printerverse: https://printmediacentr.com/subscribe-2 Project Peacock: https://ProjectPeacock.TV Girls Who Print: https://girlswhoprint.org

Are you ready to take your photography career to the next level? In this episode, we sit down with Jean Carlo Peñaloza—renowned portrait and underwater photographer, educator, and host of The Outspoken Artist Podcast. Jean Carlo shares his personal journey from creative struggles to professional triumphs, giving real-world advice on how to stand out as a photographer in 2025.Discover essential strategies for building a strong photography brand, finding your unique artistic voice, and navigating the ever-changing world of photography business. Jean Carlo opens up about the realities behind the lens—balancing passion, creativity, and business success while maintaining mental health and resilience.We cover everything from branding, marketing, and client management to the power of community, podcasting, and embracing authenticity in your work. Whether you're just starting out, looking to grow your photography business, or seeking inspiration from industry leaders, this interview is packed with actionable insights and honest advice.Subscribe for more interviews with top photographers, creative business tips, and the latest trends in photography and videography. Join our community and keep your creative edge sharp!Subscribe for more deep-dive interviews and practical tips!Hosted by Kersten Luts#CameraShakePodcast #JeanCarloPenaloza #theoutspokenartist******************************************************************SUPPORT THE PODCAST: www.buymeacoffee.com/camerashake******************************************************************JOIN THE CAMERA SHAKE COMMUNITY for the latest news and some behind the scenes insights:  www.camerashakepodcast.com******************************************************************Check out our sponsor: www.platypod.com******************************************************************THIS WEEK'S LINKS:Jean Carlo on the web:https://theoutspokenartist.com/Jean Carlo on Social Media:Facebook: https://www.facebook.com/theoutspokenartistInstagram: https://www.instagram.com/outspokenartist_podcastYouTube: https://www.youtube.com/@OutspokenArtistJOIN THE CAMERA SHAKE COMMUNITY for the latest news and some behind the scenes insights:  www.camerashakepodcast.com======================================CAMERA SHAKE PODCAST ON YOUTUBE:https://www.youtube.com/camerashakeFULL EPISODE 261 ‘How to Stand Out as a Photographer in 2025 – JEAN CARLO PEÑALOZA' IS ALSO AVAILABLE ON: YouTube - https://youtu.be/rhb0n0JWy38Apple Podcasts - https://apple.co/2Y2LmfmSpotify - https://spoti.fi/304sm2G FOLLOW US ONInstagram: https://www.instagram.com/camerashakepodcast/Facebook: https://www.facebook.com/camerashakepodcastTwitter: https://twitter.com/ShakeCameraKersten's website:www.kerstenluts.comKersten on Instagram:https://www.instagram.com/kerstenluts/https://www.instagram.com/threeheadsinarow/

In today's episode of How'd She Do That?, Emily Landers welcomes Jen Burch and Margaret Dillard, the talented co-founders behind the elevated home and entertaining brand Half Past Seven. What began as a shared appreciation for thoughtful design and meaningful gathering has blossomed into a celebrated business known for its handcrafted home essentials that combine function, beauty, and story.Listeners will hear how Jen and Margaret met through work, connected as moms of young boys, and went on to build a business rooted in the mantra “more joy, less stress.” From the origins of the brand name to their passion for traditional craftsmanship and Mexican artisanship, this episode is full of wisdom, inspiration, and laughter.With product lines ranging from hand-blown glassware to hand-painted ceramics and pewter serveware, Half Past Seven empowers women to entertain with ease and confidence—elevating the everyday with products that hold both purpose and style.Whether you're a design enthusiast, aspiring entrepreneur, or someone who simply loves gathering people together, this episode will leave you deeply inspired.

Join me for an inspiring conversation with beauty industry pioneer Kim Wileman, co-founder of No Makeup Makeup and founder of Gala Beauty. Kim takes us on her unconventional journey from growing up with rock musician parents who toured with Led Zeppelin and Jimi Hendrix, to discovering her passion for beauty at a Lord & Taylor counter. Kim shares how she built a successful career without finishing college, why no executive has ever asked about her education, and how following her heart to Hawaii opened doors she never expected. We dive deep into her philosophy of walking away from opportunities that aren't in alignment, even when money is tight, and how that approach has consistently led to better outcomes. From her early days making $5.80 an hour as a buyer to consulting for billionaires and now co-owning a revolutionary beauty brand, Kim's story is a masterclass in trusting your instincts, building expertise through experience, and creating wealth with purpose. She reveals her approach to risk management as an entrepreneur and shares her vision for using future success to invest in and mentor the next generation of founders. Key Topics: How growing up with parents who followed their dreams despite uncertainty shapes your relationship with risk and possibility Why she never finished college but built a successful career anyway - and why no executive has ever asked about her education How to recognize when opportunities aren't in alignment with your values and have the courage to walk away Building industry expertise and authority through hands-on experience rather than formal credentials The transition from employee to consultant to business owner - and how to manage financial risk at each stage Why following your heart (like moving to Hawaii for love) can open unexpected professional doors Her approach to building wealth for legacy - planning to invest in others rather than accumulating for herself Connect with Kim online: Website: https://nomakeupmakeup.com/ Instagram: https://www.instagram.com/kimmykimkimkim/?hl=en LinkedIn: https://www.linkedin.com/in/kimwileman/   Find more from Syama Bunten: Instagram: @syama.co, @gettingrichpod Website: https://syamabunten.com/ Download Syama's Guide to Getting Rich: www.syamabunten.com Big Delta Capital: www.bigdeltacapital.com      

Mariah Parsons hosts the "Retention Chronicles" podcast, sponsored by Malomo, a shipping update platform praised by Alicia, founder of Midstoppers. Guest Kate Kasch discusses her career in the food industry, from Wrigley to Mars Inc, and her transition to scaling brands like Good Pop and Muddy Bites. Kate highlights the challenges of translating consumer interest into retail distribution, emphasizing the importance of social media presence and retailer relationships. She shares a successful campaign by Good Pop, the "Good Pop Hotline," and discusses the significance of authenticity and consumer engagement in retention strategies.Episode Timestamps:Kate's Career Journey 3:22Kate shares her 20-year career in the food space, starting from her first job out of college with Wrigley.She describes her experience working for Mars Inc, including roles in logistics, sales, analytics, and marketing.Kate talks about her midlife career change, leaving Mars Inc to join a small, scaling brand, Good Pop.She highlights her role in scaling Good Pop and the challenges of competing with established brands.Introduction to Muddy Bites 7:06Kate explains her recent move to Muddy Bites, a brand focused on bringing fun and joy back to snacking and cookies.She describes Muddy Bites as a 3D cookie inspired by the best part of an ice cream cone.Kate shares the brand's history and the founders' vision of creating a unique, shelf-stable cookie.Mariah expresses her excitement about trying Muddy Bites and shares her personal experience with the product.Challenges of Scaling a Brand 9:48Kate discusses the differences between working at a large global brand and a small emerging brand.She highlights the challenges of translating consumer interest into retail shelf space.Kate shares the story of Muddy Bites' Kickstarter launch and the difficulty of securing retail distribution.She emphasizes the importance of building consumer demand and marketing efforts to prove the brand's value to retailers.Retail Distribution and Consumer Acquisition 12:52Mariah and Kate discuss the challenges of acquiring retail distribution and the role of social media in consumer acquisition.Kate shares examples of successful campaigns, including Good Pop's "Good Pop Hotline" and Disney's emotional advertising.They talk about the importance of virality and social media presence in attracting retail buyers.Kate explains the need for a strong social media presence to create brand love and drive retail sales.Retention Strategies for DTC and Retail 25:53Kate outlines the tactics for retaining consumers in DTC and retail channels.She emphasizes the importance of timely reminders, reviews, and discounts in DTC retention.Kate discusses the role of in-store promotions, shelf availability, and retailer relationships in retail retention.She highlights the need for a captive audience and effective communication with retailers to drive sales.Authenticity and Consumer Connection 30:11Kate and Mariah discuss the importance of authenticity and emotional connection in branding.Kate shares examples of how large brands leverage their history and family roots to create authenticity.They talk about the role of founder stories and consumer involvement in building brand loyalty.Kate emphasizes the need for small brands to create a sense of community and ownership among their consumers.Conclusion and Future Collaboration 35:03Mariah thanks Kate for sharing her insights and experiences on the podcast.They discuss the potential for future collaborations and additional episodes.Mariah encourages listeners to subscribe, follow the podcast on social media, and suggest future guests.The episode concludes with a shout-out to the podcast sponsor, Malomo, and its benefits for Shopify brands.

In this episode of Savvy Marketing for Small Business, Samantha Sheppard dives into the essentials of building a strong brand identity and positioning it effectively in the market. She shares simple, actionable strategies for defining your brand personality, creating a consistent visual identity, and carving out your unique space in the minds of your ideal clients. With practical tips and relatable stories, Samantha helps busy women in business understand that branding is more than just a logo—it's the foundation of every marketing effort. She wraps up with a powerful invitation to join the Magnetic Marketing Academy for step-by-step support in building a brand that stands out and attracts the right clients.As mentioned in this episode:Magnetic Marketing Academy - Where Women in Business Turn Branding into Brilliance. Grab your seat TODAY!https://samanthasheppardconsulting.com/master-your-messaging--------------------------------------------------------------------------------➡️ Visit my website to check out courses and programs (Including the Magnetic Marketing Academy):  https://samanthasheppardconsulting.com/➡️ Have questions or topics YOU want to learn about?  Send me your thoughts and suggestions to samantha@samanthasheppardconsulting.com ➡️ For daily tips and strategies to simply your marketing plan, join my FB Group - Marketing Made EASY for Women in Business HERE

What does it take to build a career at the intersection of law, consulting, and marketing—before any of those industries embraced branding? Linda Orton knows firsthand. From being on the ground floor of legal marketing to launching a full rebrand at private equity speed, Linda shares how to create strategic clarity, build internal buy-in, and lead through change. Linda breaks down why B2B marketing is still misunderstood, how storytelling powers brand adoption, and what it takes to align teams under one message—fast. Apple: https://podcasts.apple.com/us/podcast/in-the-club-by-club-colors/id1611056742 Spotify: https://open.spotify.com/show/0vqZB7gPKLTlkDHI66XxN3 Connect with Linda on LinkedIn: https://www.linkedin.com/in/lindasedlofforton/ If you need branded solutions for your events, giveaways and employee engagement, check out Club Colors: https://www.clubcolors.com A big thank you from Linda to recent partners: https://www.linkedin.com/company/theplayniceagency/ https://www.linkedin.com/company/rebelpinecreative/ https://www.linkedin.com/company/vested-llc/ https://www.linkedin.com/company/passle/ https://www.linkedin.com/company/upslide/

 Angie Kaminky launched Minky Muffins just months before giving birth—and never stopped moving. In this episode, we dive into the reality of launching a food brand while navigating parenthood, production challenges, and early retail wins. A must-listen for founder-parents balancing growth and grit. Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.

Building the Brand: A New Era for IPW Justin gives us the inside scoop on IIn this episode, I sit down with Justin Somers, one of the new owners of Island Pro Wrestling out of Canada. We dive into what it takes to run a successful wrestling promotion today—from the importance of production quality and killer promos to the role social media plays in building a loyal fanbase.PW's upcoming event, Game On, happening June 7th, which will feature the Canadian debut of August Artois. (August actually recommended this podcast to IPW—huge shoutout to him!) We also talk favorite wrestlers, unforgettable feuds, dream matches, and what's next for IPW as it steps into a brand-new era. If you're into wrestling, storytelling, and behind-the-scenes strategy, this episode brings it all.   ======================== Podcast Networks:       Zeo to Hero Podcast Network: https://zeotohero.com/         OIW Podcast Network: https://www.oiwpodcastnetwork.com/         ======================== Merch! https://iygadapshop.etsy.com/    Stickers By Stasha: https://linktr.ee/stickersbystasha        =======================     Original Geek Comics: https://www.originalgeek.org    https://linktr.ee/OrgnlGeek    Original Geek: Beyond The Panels Podcast: https://www.redcircle.com/show/ogbeyondthepanels     ========================================== If You Give A Dad A YouTube Channel: https://www.youtube.com/@IfYouGiveADadAYoutubeCha-uw7zm    If You Give A Dad A Cosplay: https://www.youtube.com/@IfyougiveadadaCosplay-nl9hc  ========================= musical credits for show:       Beginning Music from www.tunetank.com         Intro theme sampled from: https://pixabay.com/music   (find whole song there)       Outro music by: D.Cure Produced by: tunnA Beatz If you enjoy his music, be sure to check out his website as well! www.dcurehiphop.com         ===========================       Linktree to follow me: http://linktr.ee/Giveadadapodcast       

Alexis Quintal is the CEO of Rosarium PR & Marketing Collective, who helps entrepreneurs and luxury brands elevate their visibility and influence through strategic public relations and innovative marketing solutions.Through her comprehensive approach combining earned media, digital marketing, and high-profile events, Alexis guides industry leaders to build powerful personal brands and establish themselves as respected authorities in their fields.Her dedication to empowering businesses with tailored PR strategies demonstrates the impact of strategic storytelling and authentic brand building. By focusing on both digital presence and real-world connections, she's helping clients transform their visibility and make their mark in crowded markets.Here's where to find more:Website: https://rosarium.workInstagram: https://www.instagram.com/rosarium.workLinkedIn: https://www.linkedin.com/company/rosarium-marketingLinktree: https://linktr.ee/rosarium.work?utm_source=linktree_profile_sh…___________________________________________________________Welcome to The Unforget Yourself Show where we use the power of woo and the proof of science to help you identify your blind spots, and get over your own bullshit so that you can do the fucking thing you ACTUALLY want to do!We're Mark and Katie, the founders of Unforget Yourself and the creators of the Unforget Yourself System and on this podcast, we're here to share REAL conversations about what goes on inside the heart and minds of those brave and crazy enough to start their own business. From the accidental entrepreneur to the laser-focused CEO, we find out how they got to where they are today, not by hearing the go-to story of their success, but talking about how we all have our own BS to deal with and it's through facing ourselves that we find a way to do the fucking thing.Along the way, we hope to show you that YOU are the most important asset in your business (and your life - duh!). Being a business owner is tough! With vulnerability and humor, we get to the real story behind their success and show you that you're not alone._____________________Find all our links to all the things like the socials, how to work with us and how to apply to be on the podcast here: https://linktr.ee/unforgetyourself

If you're still relying on Google traffic and ad revenue to grow your blog, here's the hard truth: that era is over. In this episode of The Blogger Genius Podcast, I sat down with Katie Trant of Foodie Brand Lab to talk about the seismic shift happening in online business. AI is changing how people search, generic content is flooding the internet, and Google algorithm updates are gutting traffic overnight. So what is working now? Katie and I break it down: it's time to stop chasing SEO and start building a memorable brand that people search for by name. Show Notes: MiloTree FREEBIE: Write Your Ebook in Under 2 Hours FREEBIE: Create a Lead Magnet in 10 Minutes Join The Blogger Genius Newsletter Become a Blogger Genius Facebook Group Foodie Brand Lab Use code PODCAST to save $50 on Katie's course Subscribe to the Blogger Genius Podcast: YouTube iTunes Spotify Why SEO-Only Blogging No Longer Works Let's face it—depending on SEO traffic and ads was once a goldmine. Bloggers who mastered keyword research could build passive income machines. But now? With Google's updates and AI tools like ChatGPT answering simple questions instantly, those days are behind us. Katie shared how even her most high-performing posts like “how to cook dried chickpeas” are losing relevance—not because they're bad, but because users now ask AI instead of clicking through to a blog. What's the solution? You Are the Unique Ingredient The only thing that can't be copied by AI is you. Whether you're sharing chocolate chip cookie recipes or parenting tips, your voice, values, personality, and brand are what make you stand out. Katie puts it perfectly: “The only truly unique thing about your recipe is you.” That means showing up as a real person—on video, in your writing, and across your digital products. And yes, that means being relatable and even a little imperfect.

In this episode, I sit down with Alex Taylor, co-founder of Perelel, to talk about our shared health journeys and how they've shaped our current paths. We dive into the challenges of navigating the healthcare system as women, the importance of research in women's health, and the generational shifts in parenting. Alex shares how her health struggles sparked a career change, how she built Perelel,. the mission behind Perelel's targeted vitamin routines, and their work to help close the women's health research gap.Key Takeaway / Points:On the lack of knowledge about women's bodies in the medical communityThe importance of funding research to support women's healthHow shingles led to a career change and founding PerelelNavigating motherhood and entrepreneurshipThe mission behind Perelel's targeted vitamin routinesOn reducing screen time and setting boundariesHow Perelel is working to close the women's health research gapOn the generational shifts in parenting and grandparentingThe complexities of balancing work and family lifeHow Perele is creating products for specific female health needsThis episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct, or indirect financial interest in products, or services referred to in this episode.Use code CAMERON for 20% off your first purchase at perelelhealth.comFollow Alex:Instagram: @its_alex_taylor @perelelhealthWebsite: perelelhealth.comFollow me:Instagram: @cameronoaksrogers and @conversationswithcamSubstack: Fill Your CupWebsite: cameronoaksrogers.comTikTok: @cameronoaksrogers and @conversations_with_camYoutube: Cameron RogersProduced by Dear Media.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.