Podcasts about building a brand

In today's episode I sit down with Richard Pink, second generation steward of the iconic Pink's Hot Dogs, to talk about how a $50 push cart became an 85 year institution. We cover consistency over trends, building community beyond the counter, and creating experiences people remember long after the meal. Richard shares lessons on employee loyalty, bonuses that matter, word of mouth marketing, licensing without losing quality, and adapting to media shifts while keeping the recipe the same since 1939. It is a practical look at brand, culture, longevity, and leadership built one customer at a time.

What does inventing a product really look like behind the scenes?In this episode, I'm joined by Zoe Chapman, inventor of The Whizzer, the world's first compact, unisex portable toilet. Zoe shares how a very real parenting problem turned into inventing a product that's now used by families, campers, travellers and adults with medical needs.We talk openly about the realities of building a product based business, from manufacturing and protecting your idea, to appearing on Dragon's Den, selling on Amazon, and managing growth without big budgets or a team.This is a friendly, honest conversation for anyone thinking about inventing a product, or already building one and wondering if what they're experiencing is normal.In this episode, we coverHow Zoe went from an idea on paper to inventing a product people genuinely needKnowing when there's enough demand to take a product to marketWhat manufacturing really involves when you don't have fundingThe reality of Dragon's Den, before filming and after it airsSelling on Amazon, visibility, margins and learning as you goBurnout, resilience and why your why matters more than anythingIf you're building a product business and feeling overwhelmed, this episode will help you feel reassured, informed and far less alone.Find Zoe herewww.whizzer.co.ukInstagram handles @kiddiwhizz @whizzer_worldFacebook: KiddiwhizzLinkedIn: https://www.linkedin.com/in/zoe-a-chapman Chapters00:00 Introduction and meeting Zoe03:00 The problem that led to inventing a product08:40 Validating the idea and understanding demand13:00 Manufacturing, factories and protecting your product20:10 Behind the scenes of Dragon's Den25:00 What happens after the show airs35:00 Selling on Amazon and managing margins50:00 Lessons learned, burnout and resilience01:03:15 Final advice for product based foundersLET'S CONNECTFollow me on YouTubeFind me on InstagramWork with me Buy My Book: Bring Your Product Idea To LifeIf you enjoy this podcast, and you'd like to leave a tip, you can do so here:

What happens when a sports talk radio icon steps out from behind the mic and into the hot seat?On this episode of Rediscover Your Story, host Jesy Herron sits down with Mo Egger, the unmistakable voice of ESPN 1530, for a wide-ranging conversation on creativity, content, and what it really takes to build and sustain a personal brand in media.From unintentionally viral radio bits (yes, including Guess Whose Foot) to embracing the internet long before it was “required,” Mo breaks down how leaning into authenticity, humor, and audience-first thinking shaped his career. He also shares why he proudly identifies as a fan with a microphone, and how that mindset has helped him connect with listeners for nearly two decades.Connect with RESLV to rediscover your own story and stay up to date with us by following any of the links below: LinkedInInstagramFacebookWatch the episode on YouTube, yes you can experience this fun in video mode!

What does it really take to stand out in a crowded industry, build a magnetic personal brand, and break through the visibility and money blocks keeping you small?In today's episode of Life Changing Money, Barbara sits down with branding strategist, real estate leader, and international speaker Natalie Davison. Natalie shares her journey from agency work to real estate leadership, how she built a standout personal brand in one of the most competitive industries, and why her cell-phone video pitch landed her on a major speaking stage next to some of the biggest names in the world.You'll also hear a powerful conversation about worthiness, visibility wounds, money identity, and how childhood beliefs shape the way we show up, build wealth, and chase bigger rooms. From social media shifts to AI to investing in growth (and buying buildings!), this episode is filled with insights every ambitious woman needs to hear.Tune in to hear:Why clients hire you and not your brokerage, banner, or companyThe branding mistake most real estate agents and entrepreneurs makeHow Natalie uses daily content to attract the right clients and repel the wrong onesHer “8-video” strategy that filtered out unaligned leads and skyrocketed conversionsHow AI is shifting consumer behavior and content creationThe cell-phone video that got Natalie selected for a prestigious speaking eventHow to stand out even when you feel “not qualified enough”The #1 money mistake that held her back for yearsThe cultural and childhood messages that shaped her beliefs about wealth and worthinessWhy the fear always returns-just on a bigger stageWhat she invests her profits in (and why proximity is power)Connect with Natalie:https://www.instagram.com/natalie_i_davison/How To Get Involved:Life-Changing Money is a podcast all about money. We share stories of how money has impacted and radically changed the lives of others—and how it can do the same for you.Your host, Barbara Schreihans (pronounced ShREE-hands) is the founder and CEO of Your Tax Coach, and the creator of the Write Off Your Life Course. She is a top tax strategist, business coach, and expert in helping business owners and high-net-worth individuals save millions in taxes while increasing profits.When she's not leading her team, coaching clients, or dreaming up new goals for her company, you can find her drinking coffee, hanging out with her family, and traveling the world.Grab a cup of coffee and become inspired as we hear from those who have overcome and are overcoming their self-limiting beliefs and money mindsets!Do you have a burning question that you'd love to hear answered on a future show?Please email it to: podcast@yourtaxcoach.bizSign Up For Our NewsletterLife Changing Money PodcastGet Tax Help!

Episode 220 of The Hitstreak, a podcast where we talk about anything and everything!  This week we are joined by the Owner of Synced Up Designs, Program Coordinator, Visual Designer, and Battery Arranger in the Music and Visual Arts, Shane Gwaltney!Episode in a Glance:In this episode of The Hitstreak, I get to talk with Shane Gwaltney, a multifaceted musician and entrepreneur, discussing the importance of community in business, the journey of a musician, and the impact of technology on music education. We explore the challenges and triumphs of building a career in music, the significance of mentorship, and the evolution of the music industry. Shane shares insights from his experiences with the Music City Drum Corps and Music City Mystique, as well as the growth of his podcast, End Zone to End Zone. This episode emphasizes the value of music education and the need for businesses to create authentic connections with their audiences.Key Points:- Businesses must create a community around their product.- Passion is essential in pursuing a career in music.- Mentorship plays a crucial role in the music industry.- Technology can enhance music education and engagement.- Podcasts can serve as valuable marketing tools for businesses.- Scaling a business requires a focus on community and added value.- Time is the most valuable resource for educators and musicians.- Authenticity in marketing is key to connecting with audiences.About our guest: Shane Gwaltney is a nationally respected Program Coordinator, Battery Arranger, and Visual Designer with over 30 years of experience shaping the marching arts. A charter member of Music City Mystique, he spent 25 years as its Program Coordinator, Battery Arranger, and Visual Designer—helping define the ensemble's legacy as one of the most innovative in the activity. Shane has also designed and arranged for Southwind, Spirit of Atlanta, and the Phantom Regiment Drum and Bugle Corps, earning recognition for his emotionally powerful and inventive productions. Currently, he serves as Program Coordinator and Battery Arranger for Music City Drum and Bugle Corps and consults for ensembles nationwide across WGI, BOA, and DCI circuits. As co-founder and Lead Designer of Synced Up Designs, Shane has led hundreds of custom productions for scholastic and independent groups, solidifying the company as a creative leader in the marching arts. He proudly endorses Innovative Percussion, Pearl Drums, Evans Drumheads/Planet Waves, and Zildjian Cymbals, continuing to push artistic boundaries while inspiring the next generation of performers and educators.Follow and contact:Instagram: @baldncrazysyncedupdesigns.comSubscribe to Nick's top-rated podcast The Hitstreak on Youtube: ⁠https://www.youtube.com/NickHite⁠rFollow and Rate us on Spotify: ⁠https://spotify.com/NickHiter⁠Follow and Rate us on Apple Podcast: ⁠https://podcasts.apple.com/NickHiter⁠Follow and Rate us on iHeartRadio: ⁠https://www.iheart.com/NickHiter

Today I am joined by Julia Dzafic! Julia is the creative force behind @lemonstripes, a colourful lifestyle and motherhood account that she started in 2010 as a blog, where she shares her passions for style, healthy cooking, home decor, motherhood, and wellness.In 2024, Julia published her debut cookbook, Garden Grown, filled with more than 100 seasonal, wholesome recipes, bringing her fresh, approachable cuisine from garden to table.She lives in Westport, CT, with her husband Anel, two kids, their pit-mix, Boots, and 12 chickens.In this episode, Julia and I talk about her 16 year career in blogging, how the industry has changed, secrets for becoming a blogger, her cookbook, and so much more! Julia's Instagram Julia's WebsiteFilling in the Blanks

Ready to grow your clientele & revenue? Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work. https://info.patrigsby.com/20-client-generators Do you want to stop chasing leads and start attracting them instead? Get Instant Access To The Weekly Client Machine For Just $5.00! https://patrigsby.com/weeklyclientmachine Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook! https://patrigsby.com/feh  --- Building Your Brand Through Trust in Today's Marketing Landscape In this episode, Pat Rigsby discusses the importance of building a brand through trust in the evolving marketing landscape, emphasizing that being more human and authentic is key. Pat explains four strategies for achieving this: being personal and authentic, sharing information openly, showing real experiences, and selling with honesty and transparency. He provides practical examples and insights on how these approaches can distinguish your brand in a market saturated with AI-generated content and cookie-cutter marketing tactics. By focusing on trust and real connections, you'll convert not only more customers but the right customers who become ambassadors for your brand. 00:08 The Importance of Trust in Modern Marketing 01:13 Be More Human: Authenticity in Marketing 02:24 Transparency: Sharing What Others Won't 06:16 Sell Differently: Honest and Informed Decisions 08:18 Conclusion: Steps to Build a Trust-Based Brand

In today's episode, I sit down with Dan and Andrew Olson, the entrepreneurial minds behind Hook Hand Rum. We talk about why great taste alone is never enough, and how community, storytelling, and experience drive modern brands forward. Dan and Andrew explain their direct-to-consumer approach, the Original Crew membership model, and why building loyalty before scale changes everything. We also get into premium spirits, smart distribution, data driven marketing, and how adventure plays a role in creating lifelong brand advocates. This conversation breaks down what it really takes to build something people want to belong to, not just buy.

Discover how Katalina Mayorga built El Camino Travel into a powerhouse for the "bold woman traveler" without spending a dime on traditional ads. In this episode, Katalina shares her journey from international development to creating a brand that prioritizes deep cultural immersion and local economic impact. You'll learn how she utilizes high-end photography and "scroll-stopping" content to drive a massive word-of-mouth engine.Katalina also reveals the business strategy behind her thriving digital community, which boasts an incredible 40% repeat booking rate. Explore how niche specialization and radical brand trust can cut through the noise of the modern travel industry. Whether you're an entrepreneur or a travel enthusiast, this masterclass in community-building offers essential insights into making travelers feel seen, safe, and inspired.

In this episode, I sit down with James Shaw, co-founder of Albam Menswear, for one of the most heartfelt conversations of the year. We dig deep into what it's really like to run a brand not just the visible successes, but the unseen struggles that come with building something from the ground up.James shares candidly about the physical, mental, and emotional challenges of owning a business the long hours, the pressure, the doubts, and the sacrifices that rarely make it into public view. We talk about the ups and downs, the triumphs and frustrations, and what it really takes to stay motivated and passionate even when the journey feels overwhelming. This episode is a rare, honest look at entrepreneurship from someone who has lived it. James opens up about the moments that tested him, the lessons he's learned, and why, despite it all, he continues to chase his vision.Whether you're an aspiring entrepreneur, a creative, or simply curious about what goes on behind the scenes of a growing brand, this conversation offers raw honesty, inspiration, and insights that you won't hear anywhere else.

Building a Brand in Healthcare's Most Competitive AI Market On this episode host Adam Turinas discusses with friend and healthtech marketing leader, Lea Chatham, what it takes to create and build a strong brand. They discuss what it really takes to build a brand in the white-hot ambient AI/clinical scribe space. They start with the reality that large buying groups are overwhelmed with noise, and increasingly turn to a few trusted sources to quietly shortlist the top two or three vendors before they ever talk to sales. If you're not consistently showing up with credibility in those channels, you may never even make the long list, let alone the shortlist. Find all of our network podcasts on your favorite podcast platforms and be sure to subscribe and like us. Learn more at www.healthcarenowradio.com/listen/

In this episode of We're All Set, Rich and Free sit down with Price Tag Reef (@pricetag.atl) — Bronx native, designer, entrepreneur, and owner of one of Atlanta's most influential luxury clothing boutiques in Buckhead.Reef breaks down his journey from growing up in The Bronx to launching his first clothing line Beautiful Nightmares and eventually building the Price Tag boutique brand in Buckhead Atlanta. He explains how he went from selling shirts in his neighborhood to becoming one of the most trusted clothing curators in the Atlanta fashion scene.We talk entrepreneurship, small business, retail fashion, customer service, building relationships, running a boutique, hiring, firing, mentorship, and how to level up by surrounding yourself with people who want to grind.Reef also shares why reputation matters, how he treats customers, and why most people don't really want to work—they just want the rewards. He opens up about his approach to hiring staff, building a team he trusts, and working with high-end clients who expect authenticity and consistency.We also dig into culture, hip-hop, and business mindset with conversations about 50 Cent, the Diddy documentary, and how storytelling and accountability affect the culture. Along with that, you'll catch our Drip Report, Elite Scumbaggery, and the closing We're All Set segment loaded with unfiltered opinions and real talk about life, money, and leveling up.Whether you're into streetwear, fashion, entrepreneurship, Atlanta culture, or hip-hop, this episode is packed with gems, inspiration, and real experience.LIKE, COMMENT, SUBSCRIBE, and hit the notification bell so you don't miss the next episode.0:00 – Intro 02:19 – Special Guest Price Tag Reef (Bronx to Atlanta) 05:15 – Beautiful Nightmares clothing brand beginnings 10:25 – Evolution of Price Tag Boutique 14:30 – What's the Hottest Brand Right Now? 22:10 – Relationship Building & Customer Service 48:50 – Drip Report 56:16 – Elite Scumbaggery 1:14:26 – Owning a Business: Hiring, Firing & Team Building 1:25:00 – Money Mindset & Business Approach 1:29:18 – 50 Cent, Diddy Documentary & Hip-Hop Culture 1:56:50 – We're All Set (Final Thoughts)https://www.youtube.com/channel/UCZdlA9w1H0UAR8fW5nINI9Q?sub_confirmation=1Donate To Help Us Make More Content and Buy Merch @ www.AllSetPod.storeFollow Us On Social Media @WereAllSetPodPodcast Audio linksApple -https://podcasts.apple.com/us/podcast/were-all-set/id1476457304Spotify - https://open.spotify.com/show/6frdwXOehWMk5OPj2YnAMa?si=nGrL2OFCQ3u_yf-hJs9lhQGoogle Pods -https://podcasts.google.com/feed/aHR0cDovL2ZlZWRzLnNvdW5kY2xvdWQuY29tL3VzZXJzL3NvdW5kY2xvdWQ6dXNlcnM6NTQ4NTIzNTAxL3NvdW5kcy5yc3MAmazon - https://www.amazon.com/Were-All-Set/dp/B08JJR8DSFPandora - https://www.pandora.com/podcast/were-all-set/PC:1000430306ListenNotes.com - https://www.listennotes.com/podcasts/were-all-set-all-set-media-K73x2ck58fg/Overcast - https://overcast.fm/itunes1476457304/were-all-setPocket Casts - https://pca.st/cwq90uydRadio Public - https://radiopublic.com/were-all-set-8jOkelhttps://www.youtube.com/channel/UCZdlA9w1H0UAR8fW5nINI9Q?sub_confirmation=1

Some of us aren't "one thing" women. We're creative. We're curious. We have multiple talents, multiple passions, and multiple lanes - and all of them are valid. In this episode, Erica shows you how to build a strong personal brand without watering yourself down.We cover: ✨ Why niching down doesn't work for every woman ✨ How to connect multiple passions under one brand identity ✨ Storytelling strategies that make your range an asset ✨ The mindset shift from “too much” to “multi-hyphenate” ✨ How to stay consistent without being boxed in ✨ Branding tips for realtors, creators, entrepreneurs, and women reinventing themselvesThis is your permission to take up space - in every direction.Send us a text

Today on the podcast I am chatting to Josephine Hatch, who is an Innovation Director with over 20 years of experience in foresight, cultural strategy, and brand innovation. Now, you might not totally know what any of that means, but basically, we are talking about trend forecasting! One of the things that really struck me during our chat is that, as creatives and small business owners, many of us do this instinctively without having the formal language for it. This conversation gave me such a good framework for being more strategic about looking at culture and making plans for my business and honestly, Jo's perspective gave me such a boost regarding the value of human creativity.   Key Takeaways Foresight vs. Fads: While "trends" are often associated with fast fashion or fleeting fads, foresight is about spotting signals and understanding the macro forces that impact human behaviour. Human Truths Remain: Technology and context change, but fundamental human truths—like the need for connection or joy—stay the same. Successful brands understand how to tap into these enduring feelings. The AI Counter-Movement: As generative AI adoption grows, there is a strong counter-trend towards the "human." People are increasingly valuing imperfections, analog hobbies, and genuine human curation. Look Outside Your Bubble: Real innovation rarely comes from looking at your direct competitors. Instead, look to other industries, art, and culture for inspiration to disrupt your own category.   Episode Highlights 02:51 – Joe explains her background and how an Alexander McQueen runway show sparked her interest in how fashion mirrors society. 06:49 – We discuss why "trend" has become a dirty word and the difference between short-term fads and long-term foresight. 12:56 – Joe shares incredible free resources and tools that small businesses can use to spot cultural shifts. 20:23 – A fascinating look at AI, including why the "human touch" is becoming a premium and the rise of analog hobbies. 33:17 – Simple habits you can adopt to become more culturally curious, including how to document the things that inspire you.   About the Guest Josephine Hatch is an Innovation Director at The Otherly, an innovation and brand agency that works with global brands and small businesses to help them defend their space and grow with intent. She has spent 20 years working at the intersect of trend forecasting, cultural strategy, and innovation. Website: The Otherly LinkedIn: Josephine Hatch   Mentioned in this episode The Otherly https://theotherly.com/ Andres Colmenares, Responsible AI expert and IAM festival co-founder Link to a google drive of trend reports https://bit.ly/2025trending  via Global Cultural Strategist Amy Daroukakis. Note that a new set of trend reports will come out around December 2025 Free platform for trends, updated daily https://www.trendhunter.com/ Dezeen, The Dieline and Lovely Package (both good for packaging), Campaignlive https://secondhome.io/culture/   SJ from The Akin's substack is a great read for what's happening in culture https://theakin.substack.com/ Emma Jane Palin's Our Curated Abode https://www.ourcuratedabode.com/  and Instagram https://www.instagram.com/ourcuratedabode/#   I would love to hear what you think of this episode, so please do let me know on Instagram where I'm @‌lizmmosley or @‌buildingyourbrandpodcast and I hope you enjoy the episode! This episode was written and recorded by me and produced by Lucy Lucraft lucylucraft.co.uk If you enjoyed this episode please leave a 5* rating and review!

Marina Middleton, CEO & Partner at Create & Cultivate, joins Stephanie to talk about how building a powerful personal brand can change your life and career. A first-generation Egyptian immigrant and former single mum, Marina shares the journey from corporate roles at Yahoo, Yahoo News, and Tumblr to co-owning Create & Cultivate and founding Empowered Confidence. Together, they unpack what a personal brand really is, why it matters in 2025, how to decide what you want to be known for, and simple first steps you can take today to be seen, trusted, and chosen for bigger opportunities.Books MentionedBuilding a StoryBrand by Donald MillerHow to Make a Few Billion Dollars Podcasts MentionedWorkParty Podcast — hosted by Jaclyn Johnson and Marina Middleton (Create & Cultivate)Marina Middleton is the CEO & Partner at Create & Cultivate, the largest events and media platform for ambitious women — the go-to place to connect, learn, and grow. A first-generation Egyptian immigrant and former single mum at 23, Marina started sharing her story online over a decade ago. That honest storytelling became a personal brand, a community, and eventually Empowered Confidence, a personal brand development company helping women leverage their stories and authenticity to build stronger brands, businesses, and communities. Marina Middleton+3Apple Podcasts+3jamieratermann.com+3After building digital media campaigns for major global brands at Yahoo, Yahoo News, and Tumblr, Marina went on to co-own Create & Cultivate with its founder, Jaclyn Johnson. As CEO & Partner, she has raised just under $3M in venture capital and is leading the company's expansion into large-scale experiences like the world's largest festival for women in business and CONNECT, an AI-powered matchmaking program that helps women meet exactly who they need to meet. She is also the co-founder of The Blueprint Mastermind, a six-month program for women entrepreneurs, and the host and co-host of multiple podcasts focused on women, work, and ambition. iHeart+4Create & Cultivate+4PR Newswire+4Our Patreon: https://www.patreon.com/womendontdothatRecommend guests: https://www.womendontdothat.com/How to find WOMENdontDOthat:Patreonhttps://www.patreon.com/womendontdothatInstagram - http://www.instagram.com/womendontdothat/TikTok- http://www.tiktok.com/@womendontdothatBlog- https://www.womendontdothat.com/blogPodcast- https://www.womendontdothat.com/podcastNewsletter- https://www.beaconnorthstrategies.com/contactwww.womendontdothat.comYouTube - http://www.youtube.com/@WOMENdontDOthatHow to find Stephanie Mitton:Twitter/X- https://twitter.com/StephanieMittonLinkedIn - https://www.linkedin.com/in/stephaniemitton/beaconnorthstrategies.comTikTok- https://www.tiktok.com/@stephmittonInstagram- https://www.instagram.com/stephaniemitton/Interested in sponsorship? Contact us at hello@womendontdothat.comProduced by Duke & CastleOur Latest Blog:https://www.womendontdothat.com/post/confidence-is-an-advocacy-tool-what-selena-rezvani-taught-me-about-speaking-up-and-being-heard Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In the episode 274 of the IDEAS+LEADERS Podcast, I'm joined by Anna Tran, strategic PR consultant and co-founder of Level Up With Anna PR. Anna has helped entrepreneurs, experts, and brands land features in Forbes, Entrepreneur, top podcasts, TV segments, and influential niche publications - all through authentic, values-driven storytelling.We talk about what really moves the needle in PR, how to uncover the story angles the media actually cares about, and why long-term credibility matters more than short-term hype.In this conversation, we explore:The biggest misconceptions entrepreneurs have about PRHow to find the parts of your story that journalists and audiences connect withWhy authenticity and values matter now more than everHow to build a brand the media can't ignoreWhat to do after you land a major feature to maximize impactIf you want to grow your visibility strategically, share your message confidently, and build long-term credibility in your industry, this episode is full of practical insights from someone who does PR differently.Connect with Anna here: Anna Tran | LinkedInThank you for joining me on this episode of IDEAS+LEADERS. If you enjoyed this episode, please share, subscribe and review so that more people can enjoy the podcast on Apple https://apple.co/3fKv9IH or Spotify https://sptfy.com/Nrtq.

Brand has become the B-word in our industry. It's almost viewed as a dirty word in certain C-Suites and marketing leaders bring it up at their peril.But let's face it, without a strong brand, your sales are going nowhere. And this is especially the case in healthcare technology, where buyers have favorites and start a 13+ month buyer journey with a shortlist in mind.In this episode, I sit down again with my friend and healthtech marketing leader, Lea Chatham, to unpack what it takes to create and build a strong brand.We discuss what it really takes to build a brand in the white-hot ambient AI/clinical scribe space. We start with the reality that large buying groups are overwhelmed with noise, and increasingly turn to a few trusted sources to quietly shortlist the top two or three vendors before they ever talk to sales. If you're not consistently showing up with credibility in those channels, you may never even make the long list, let alone the shortlist. Lea and I then dive into the specific brand challenges she's taken on at Heidi Health. Heidi began as a bottom-up, product-led, physician-led company with a very “sign up free and try it” feel. Lea walks through how they've repositioned Heidi to a broader “AI care partner” that can sit beside any clinician across organizations of all sizes, while still staying obsessed with physician experience and adoption. We also explore the broader competitive landscape in ambient AI. Lea describes two main camps: solutions tightly embedded in the EHR, and “untethered” scribes where integration is the last step rather than the first. From there we zoom out into brand strategy and execution. We talk about the constant push to create “branded demand,” where every brand investment also drives pipeline, and every demand gen motion reinforces the brand. Lea explains that you can't build a serious brand in this market purely organically. You have to spend selectively, like picking a few big bets (like going big with CHIME, co-authoring an award submission with marquee enterprise customers, or key analyst relationships) that can create outsized visibility and credibility quickly while your broader organic engine spins up. Key Topics Covered:"(00:00)" Setting the Stage: Ambient AI “Land Grab” & Buying Groups"(03:10)" Heidi as the “New Kid” & the Enterprise Brand Barrier"(06:20)" Measuring Brand Without a Six-Figure Budget"(10:20)" Mapping the Ambient AI Landscape & Heidi's Positioning"(16:20)" Global Brand, Local Markets: From Scribe to “AI Care Partner”"(19:30)" Tailoring Messaging for Personas, ICPs & Regions"(25:10)" Brand Consistency, Naming, and Product Architecture"(30:10)" Building the Heidi Brand in the US: Tactics & “Branded Demand”"(35:40)" Adapting SEO for the AI & Prompt Era"(38:00)" Final Advice: Strategic Spend & Big Bets (CHIME Case Study)If you are interested in discussing this or any other topic, let's have a chat.  Reach out to me directly to schedule a no-obligation discussion. This isn't a sales call, but rather an opportunity to talk through your questions and challenges.Follow me on LinkedIn.Subscribe to The Healthtech Marketing Show on Spotify or watch us on YouTube for more insights into marketing, AI, ABM, buyer journeys, and beyond!Thank you to our presenting sponsors, HIMSS, a leader in advancing health equity, digital innovation, and data-driven care through technology, policy, and community collaboration. And also HealthcareNOW, 24/7 expert shows, interviews, and podcasts, powering healthcare leaders with innovation, policy, and strategy insights.

In this episode of Men of Influence, Tim Holloway interviews Mike Claudio; entrepreneur, business coach, speaker, and founder of WinRate Consulting and Zero Doubt Marketing. Mike shares how he transitioned from the corporate grind to building multiple seven- and eight-figure businesses rooted in clarity, structure, and discipline. He explains the real difference between owning a business and simply owning a job, and outlines the three pillars of a healthy business: mission, people, and process. With contagious intensity, Mike reveals that leadership and influence aren't just about titles; they're about personal integrity and how consistently you show up, whether in business, marriage, or fatherhood.Mike also shares his daily habits for success, including cold plunges, affirmations, and a “Champion's Legacy Statement” that centers him every morning. He emphasizes that exponential growth doesn't come from marketing tricks, but from delivering real results, being referable, and building a tribe of raving fans. His coaching mindset flows into every area of life, including relationships; and his top takeaway for men is simple but profound: Take your wife on a date. Because success isn't just what you build; it's who you build it with. This episode will challenge you to raise your standard, clarify your mission, and lead with purpose, both at home and in your business.Key Takeaways:Mission + People + Process = Scale: A business can't grow without clarity, delegation, and repeatable systems.Personal Integrity Is Influence: People follow consistency, not charisma.Results Matter Most: Growth isn't sustainable unless you're worth referring.Self-Coaching Wins the Day: Morning routines and “I am” statements rewire belief and behavior.Marriage Is Mission-Critical: A supported man becomes an unstoppable man.“Whether you like it or not, I'm going to coach you. And if you don't want that, you exit stage left.” - Mike ClaudioLearn more about Tim through the following links:FacebookPodcasting group

What if the thing that makes your business unforgettable has nothing to do with the product and everything to do with the people and purpose behind it? In this episode of The Game Changing Attorney Podcast, Michael Mogill sits down with Steve Carse, founder of King of Pops, to unpack how an idea became one of Atlanta's most beloved brands. From pushing a single cart up the street to producing tens of thousands of pops a day, Steve shares what it really takes to build a culture-driven company, stay relevant, and scale without losing your identity. Here's what you'll learn: Why true differentiation starts with curiosity, courage, and a willingness to stand out How to build a brand that grows through authentic community connection What it takes to scale culture, empower your team, and expand into new markets Want to build something people rave about and love doing it? This episode shows you what it requires. ---- Show Notes: 02:34 — Steve shares why showing up consistently matters more than talent or timing 03:52 — The early fear that King of Pops might be a fad and how they pushed through uncertainty 07:30 — How artisan-level craft, sourcing, and process became their lasting competitive advantage 09:40 — The moment Steve realized the brand was becoming something bigger than a seasonal idea 12:36 — The challenge of scaling a beloved local brand into unfamiliar markets 14:07 — How COVID unexpectedly unlocked a new business model and created the cartrepreneur movement 19:39 — Why culture must be driven from the front and why leaders must care more than anyone else 38:24 — How becoming a parent changed Steve's leadership, perspective, and purpose ---- Links & Resources: King of Pops  Work Is Fun by Steve Carse ---- Do you love this podcast and want to see more game changing content? Subscribe to our YouTube channel. ---- Past guests on The Game Changing Attorney Podcast include David Goggins, John Morgan, Alex Hormozi, Randi McGinn, Kim Scott, Chris Voss, Kevin O'Leary, Laura Wasser, John Maxwell, Mark Lanier, Robert Greene, and many more. ---- If you enjoyed this episode, you may also like: 406. How to Build a Law Firm Culture That Actually Works 370. — Why Playing It Safe Is Killing Your Growth with Verne Harnish 338. Will Ahmed — From Stress to Success: Optimizing the Entrepreneurial Journey

Follow optYOUmize Podcast with Brett Ingram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Website⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Summary In this conversation, Miriam Schulman emphasizes the importance of believing in the customer's self-worth when making a sale. She discusses how customers often question their own value when considering significant investments, such as coaching or art. The dialogue explores the psychological aspects of sales and the necessity for sellers to address these self-worth issues to successfully close deals. Visit https://schulmanart.com/believe for free access to the first chapter of Miriam's book, Artpreneur. #premiumpricing #art #buyerpsychology #personaldevelopment #entrepreneurship #optyoumize #brettingram #entrepreneurpodcast #podmatch Learn more about your ad choices. Visit megaphone.fm/adchoices

This week, Tiffany sits down with professional makeup artist Jamhile, a wife, mother, and entrepreneur who has spent nearly a decade helping women look and feel their absolute best. What began as a simple desire to bring out someone's natural glow has grown into a thriving beauty business built on intention, trust, and genuine care. Jamhile shares how she carved her own path in the beauty industry, why elevating someone's natural features is at the heart of her work, and how she balances artistry with motherhood and business ownership. She talks about the power of feeling comfortable in your own skin, the joy of working with brides and women on their biggest days, and what it means to her when clients leave not just looking beautiful, but feeling seen. If you've ever wondered what it takes to build a business around confidence, connection, and creativity, this episode will leave you inspired and ready to show up as the most elevated version of yourself.

In this episode, I'm sitting down with Gilly, the founder of Gilly's Organics and the host of Everyday Rock Stars. Her story is wild - in the best way! Gilly went from freelancing for huge brands like Estée Lauder, Clinique, Jo Malone, and Aveda… to suddenly losing the client that made up most of her work. Instead of going back to corporate, she followed this little spark she always had for mixing things, creating products, and helping people feel good in their skin. We talk about how Gilly's Organics actually started (spoiler: a DIY scrub and a friend who believed in her), how she got her products into Whole Foods for eight straight years, what pushed her to expand from one product to a full nine-product line, how losing her mom changed everything, how her love for storytelling led to the Everyday Rock Stars podcast, the confidence, grit, and mindset pieces entrepreneurs never talk about, what she does when self-doubt creeps in, and the movement and routines that keep her grounded. This one is full of honesty, hustle, heart, and that "just start" energy so many of us need. If you're building something of your own or thinking about it - this episode is such a reminder that passion + consistency can take you further than you think! You've been running on empty long enough. Start the From Burnout to Boss Bitch masterclass today and learn how to finally breathe again → https://www.bossbitchradio.com/burn-out-to-boss-bitch Join the newsletter for more behind-the-scenes tips, cheat sheets, and practical tools → https://www.bossbitchradio.com/newsletter #WomenEntrepreneurs #FemaleFounders #MindsetForSuccess   Key Takeaways: 00:38 Meet today's guest, Gilly from Gilly's Organics 01:13 How Gilly went from freelancing to running her own brand 02:57 The story behind how Gilly's Organics actually started 07:27 Growing the line from one product to a full collection 14:02 Why movement and self-care matter so much 21:45 How to avoid burnout and take care of yourself 26:20 Lifting women up through real self-care 27:02 Breaking old patterns and doing things differently 27:49 How our self-care impacts our kids 29:23 Standing by your values and handling the online world 30:55 Clean beauty, healthy habits, and what that really means 31:47 How her podcast started and how she's growing it 34:18 What's next for Gilly's Organics 42:00 Wrapping it up and final thoughts   Links Mentioned:  Go follow Gilly on Instagram: https://www.instagram.com/gillysorganics/ Catch more of her on TikTok: https://www.tiktok.com/@gillysorganics Watch and listen to her podcast, Everyday Rock Stars, right here: https://open.spotify.com/show/42u0zdhsMpH3YQtK644s63 Explore her full line of clean, feel-good products on the Gilly's Organics site: https://gillysorganics.com?ref=diane_flores Join us in the Healthy and Hot Method! Get $25 off your first month with code PODHOT - https://www.bossbitchradio.com/healthy-and-hot-method Join the Iconic Coaching Academy! Limited 1:1 spots available - https://www.bossbitchradio.com/iconic-coaching  I'm loving this Cathy Heller's program is packed with gems. Check it out here! https://cathyheller.samcart.com/referral/thisabundantlifebycathyheller/kLZu9Gj7RIEtBF2Q Hey! Have you heard of ClassPass? They're giving an exclusive free trial (with 20 bonus credits!) only available to friends of mine. https://classpass.com/refer/U37R31GQ30   Connect with Diane: Website: https://www.bossbitchradio.com/  Instagram: https://www.instagram.com/dianeflores_ifbb_pro  YouTube: https://www.youtube.com/@dianeflores_ifbb_pro  Join the Boss Bitch Besties Fitness Community: https://www.facebook.com/groups/dianefloresifbbpro    Freebies: Lower Body Blueprint: https://www.bossbitchradio.com/lower-body-blueprint  Protein Snack List: https://www.bossbitchradio.com/protein-snack-guide  Full Body Training Program: https://www.bossbitchradio.com/full-body-gym-program  Fit Girl Gift Guide: https://www.bossbitchradio.com/fit-girl-gift-guide  My Favorite Supplements: https://www.bossbitchradio.com/myfavoritesupplements 

Chris Bilyk is the founder and CEO of State of Gratitude, a purpose-driven lifestyle brand focused on recovery, intention, and building community. He is a recovering drug and alcohol addict who turned his own sobriety journey into a movement that empowers others dealing with addiction by offering handmade apparel and philanthropic initiatives supporting individuals new to recovery. Born and raised in Florida, Chris has openly shared his story of addiction and recovery.    CONNECT WITH Chris Bilyk Website: https://www.stateofgratitude.com IG: https://www.instagram.com/state.of.gratitude IG: https://www.instagram.com/bilykcj/ Facebook: https://www.facebook.com/stateofgratitudeusa LinkedIn: https://www.linkedin.com/in/chrisbilyk/   JOIN THE FIGHT AGAINST FOOD INSECURITY   Join the fight against food insecurity here in the U.S. DONATE TODAY at Meet the Streets Outreach, INC. to fight hunger!    Meet the Streets Outreach provides essential support to Houston's food-insecure communities by offering over 2,100 hot meals each month. With your help, we can continue to serve those in need. Your support ensures that we can continue to make a meaningful difference in the lives of Houston's most vulnerable residents. Thank you for considering this opportunity to invest in the well-being of our community.   Food Insecure Households For many families in the U.S., the past several years have been difficult. Higher food prices, economic instability, and other factors have made providing for a family even harder. 1 in 8 households in the U.S. is food insecure. That means these families don't have enough money or resources to buy enough food for everyone in their household. As recently as 2022, 7.3 million children lived in food insecure households. Also, 16.9% of children live in poverty.   SNAP Benefits More than 22 million U.S. households use SNAP benefits to help with food costs, as of April 2023. Sometimes known as "food stamps," SNAP is the federal Supplemental Nutrition Assistance Program. People who receive SNAP benefits can use it to buy groceries, seeds, and plants for food. SNAP cannot be used to purchase hot food or household items like cleaning supplies, vitamins, or diapers.   CONNECT WITH Cedric Francis Website: https://www.lead2greatness.com/ Facebook: https://www.facebook.com/cedricbfrancis X: https://twitter.com/cedricbfrancis Instagram: https://www.instagram.com/cedricbfrancis/ LinkedIn: https://www.linkedin.com/in/cedric-b-francis-a0544037/        

How do you scale short-term rentals into a hospitality brand for large groups—and use bourbon tourism to keep your calendar full? In this episode, Brian Hamrick talks with Andrew Llewellyn, founder of Super Stays, about how he's turning old office buildings into boutique-style short-term rentals that host bachelor parties, weddings, and corporate retreats of 8 to 42 people along the Kentucky Bourbon Trail. Andrew shares: Why large group stays outperform traditional Airbnbs How to brand and differentiate your STR business from the competition The power of upsells: private chefs, curated bourbon tastings, and luxury vans How bourbon tourism fuels consistent demand and high occupancy Lessons from scaling his first 15-bedroom property and building his next one The role of AI automations in streamlining guest communication If you're exploring short-term rental investing, hospitality branding, or large group travel, this episode is packed with practical strategies and inspiration. Find out more: https://superstaysstr.com/ https://andrewllewellyn.com/ Instagram & Linkedin: @IamAndrewllewellyn Today's episode is brought to you by Green Property Management, managing everything from single family homes to apartment complexes in the West Michigan area. https://www.livegreenlocal.com And RCB & Associates, helping Michigan-based real estate investors and small business owners navigate the complex world of health insurance and medicare benefits. https://www.rcbassociatesllc.com

This week, I sat down with Erin Meskers, Director of Brand at Brami, to talk about what it really means to build a food brand people feel connected to, not just buy from.We cover brand building, community, and the kind of marketing that makes people slow down and care. Erin shares how her work at Supergoop, Aviva, and Cadence shaped her approach to storytelling, and how those lessons now guide Brami's mission to bring Italy's food culture to the U.S.We get into everything from educating customers about lupini beans and building loyalty through authenticity, to launching at Costco and learning how to scale without losing soul. Plus, Erin opens up about her journey across brand, growth, and retail, and why empathy, curiosity, and care are at the center of every campaign she leads.If you're in the business of brand storytelling, community, or CPG growth, this episode will remind you that real connection always wins.Listen now for insight on marketing, brand experience, and what it takes to create a lifestyle around your product, one that's built on purpose, not pressure.Brami is currently hosting community events across the U.S., in New York, Seattle, Chicago, San Diego, and Atlanta.If you live in one of these cities, DM Erin or Brami to join one of their upcoming experiences.

Text a question to Victoria!If you want your brand to feel aligned, elevated, and something you're still proud of ten years from now, this episode is your blueprint for building it right. In this episode, Victoria shares how to build a timeless brand—one that evolves with your growth instead of holding you back. You'll learn how to design a brand with true staying power so you're not constantly rebranding or blending into what's trending online.Victoria dives into the real reasons why so many brands age poorly and reveals how to avoid the common mistakes that cause entrepreneurs to outgrow their visual identity too soon. From chasing trends to prioritizing personal taste over strategy, you'll uncover what separates a brand that simply looks good today from one that builds trust, authority, and recognition for years to come.With relatable stories and practical takeaways, Victoria guides you through how to refine your message, make timeless design decisions, and develop a brand voice that grows with you through every season of business. Because when your brand is rooted in strategy, clarity, and authenticity, you won't have to chase trends or start over—you'll show up with confidence, attract the right clients, and build something that truly lasts. Links Mentioned in Today's EpisodeWork With BrandWell DesignsLooking for Brand Clarity? Join The Branding Business School!Follow BrandWell on InstagramFor show notes, head to www.thebrandingbusinessschool.com/thepodcast/ Show notes for episodes 1-91 can be found at www.brandwelldesigns.com/thepodcast/ Follow BrandWell on Instagram. Follow The Branding Business School on Instagram. Save on your first year of Honeybook using this link! Save 50% off your first year of Flodesk using this link! Get $30 off your first month of Nuuly using this link!Get up to $150 off your first box of Factor Meals using this link!

this episode is a real-time snapshot of what happens before everything clicks — the messy middle between "I want to start a podcast" and a full blown brand being built.It's part of an ongoing series where I sit down with our client, Steve Sapourn of the Neuro's Journey, to capture what really happens behind the scenes as my podcast company Voice and Visibility helps him build his personal brand and own his story in real time.Together, we talk about the energy of visibility, the fear of being seen, and the moment when alignment begins to take shape. Steve shares how he's finding his authentic voice, shaping his message, and aligning who he is with what he's creating.If you've ever felt the call to share your story and your voice, this episode will meet you right where you are.02:00 The aspects of building a brand from scratch – with zero followers or visibility07:15 Facing the fear of visibility: Harnessing the energy shift that follows12:38 The inner work before the strategy18:50 Fighting through external validation while navigating the creative process25:00 Using life as your guru to find true brand alignment31:42 How to build momentum even when you feel vulnerable 58:00 Avoiding the trap of losing yourself: Staying true to your brand's purpose01:10:00 Steve's official podcast launch01:17:30 Celebrating alignment while being high on lifeRESOURCES + LINKSHop on my Newsletter to Watch Me Build My Podcast + Media Company, Voice and Visibility in public – https://voiceandvisibility.myflodesk.com/optinFollow Samantha on InstagramFollow Samantha on TiktokSubscribe on YoutubeConnect with Steve:The Neuro's Journey Podcast Launch Party 11/22/2025, Boulder COFollow Steve on Youtube

He started Foundr with 2 subscribers and $5.50 in sales.Twelve years later he's interviewed hundreds of billionaires and built one of the most trusted brands in entrepreneurship.This episode with Nathan Chan will reignite your belief in what's possible when you just keep going.Connect With Nathan Chanhttps://www.instagram.com/nathanchan/?hl=enhttps://www.youtube.com/@FoundrConnect with Morgan https://www.instagram.com/morgantnelson/?hl=en⊳Join my Free Skool Community: Connect with entrepreneurs committed to rewiring their identity, building unstoppable confidence, and scaling businesses that create true freedom.https://www.skool.com/dream-out-loud/about?ref=b30af20dcf024f8f9eaf71bd232e6311

When Imen Zitouni started out, there was no Google. She literally taught Canadian businesses how to use a mouse. Fast forward twenty-five years, and she's the Chief Marketing Officer at Intact Insurance, leading one of the most ambitious rebrands in the industry from RSA Insurance to Intact and shaping how marketing, data and innovation work together in a company of 30,000 people.In this conversation, Imen joins Conor at Intact House in Dublin to talk about the twists and leaps that built her career. She tells the story of the seven PowerPoint slides that convinced CEO Charles Brindamour to start The Intact Lab, an experiment that began with seven people and now employs over a thousand specialists in data, AI and customer experience.She explains what innovation really looks like inside a business built on managing risk. how you protect teams so they can experiment, why “failing fast” only works if you decide fast, and what it takes to turn ideas into impact.You'll also hear how she applies the same mindset to marketing and why “Technology gives you speed. Storytelling gives you meaning.” As well as how the global Intact rebrand was “not a marketing project, but a company-wide one.” and why she believes creativity in insurance starts with culture, not slogans.It's an honest, practical conversation about leadership, experimentation, and brand building from one of Canada's most respected marketing executives recorded on the day the Intact name officially launched in Ireland, the UK and Europe02:30 – Teaching people how to use a mouse (and falling in love with the internet)04:50 – Lessons from agency life at Cassette06:20 – The late-night call that brought her into insurance08:00 – Finding purpose in a data-driven industry09:45 – “I have an idea”: how The Intact Lab began10:50 – Protecting teams to innovate13:40 – The 30-day rule and rapid prototyping15:10 – “Fail fast” only works with fast decisions17:30 – Moving from Chief Digital Officer to CMO20:10 – Mentorship and learning from Anne Fortin23:00 – “Technology gives you speed. Storytelling gives you meaning.”24:40 – The founders' story: building values before brand26:40 – Naming Intact and the red brackets27:30 – Rebranding RSA: “not a marketing project — a company-wide one”30:20 – Global consistency vs local freedom33:10 – When “witty” means different things in different markets37:00 – Building a household brand and resilient communities Hosted on Acast. See acast.com/privacy for more information.

This Episode is Sponsored by: Performance Foodservice How important is it as a food distributor to build a brand for foodservice – especially since consumers may never see or recognize it? Mike Seidel, vice president of procurement at Performance Foodservice Corporate, shares how the company views the development of its existing foodservice brands, including Roma and Contigo, and how they helped in the creation of its most recent Mediterranean concept Zebec.  More about Mike Seidel: Michael Seidel is the corporate Vice President of Procurement for Performance Foodservice, one of the largest broadline foodservice distributors in the country. “Mike” brings to his role 28 years of sales, procurement, and leadership experience within the foodservice industry. In 2025, Mike is celebrating his fourteenth year with Performance Foodservice.   Over the course of 14 years from 1997, Mike held multiple sales and procurement roles at a Sysco operating company including Marketing Associate and Vice President of Merchandising and Marketing.   Mike served as a member of the Executive Board of Directors for the National Fisheries Institute (NFI) and was recently reappointed to the Board of Directors for NFI, to a term ending in late 2027. Mike currently serves as a board member of Circana Supply Track. Mike is an elected Manager of NFI's Better Seafood Board and is on the planning committee for the Global Seafood Market Conference (GSMC). Mike, annually, co-hosts or participates in GSMC panelist discussions. Mike is a delegated member of the Procurement Council for the Independent Procurement Alliance Program (IPAP).   During his career, Mike has testified before the U.S. International Trade Commission, on three occasions, regarding certain ripe olives and shrimp. Mike is an active speaker/presenter for various foodservice industry events.  He is married, lives in the Richmond, Virginia area, and has four children and one grandchild.   More About Performance Foodservice: Performance Foodservice is one of the nation's largest foodservice distributors, delivering quality ingredients, reliable service, and on-time consistency. With 125,000+ products and 67 distribution centers, we serve over 100,000 customers coast to coast. From restaurants and hotels to schools and healthcare, operators trust us for both food and non-food essentials that keep kitchens running. Backed by a best-in-class fleet and passionate associates, Performance Foodservice is more than a distributor—we're your partner in growth and success.  Learn more: http://performancefoodservice.com/   More About Zebec: Zebec is Performance Foodservice's exclusive brand of specialty Mediterranean foods and ingredients, inspired by the 16th-century sailing ships that once carried flavors and traditions across the sea. Just like those fast, agile vessels, Zebec delivers authentic spices, bold flavors, and versatile ingredients that make it easy for operators to bring the Mediterranean to their menus. From falafel to grilled chicken skewers, every item is crafted with quality and convenience in mind—helping passionate restaurateurs, whether inspired by global traditions or family roots, add an exciting Mediterranean twist to their offerings. With Zebec, a bold upgrade to the menu is always within reach.  Learn more: https://www.performancefoodservice.com/Products-and-Services/Our-Family-of-Brands/Zebec

Send us a textIn honor of Remembrance Day, Maggie shares the story of her maternal grandfather—a WWII veteran who fought in the Polish clandestine army and spent his retirement as a servant leader in local government. His legacy inspires her to ask: What are you fighting for in your business?In this week's Maggie's Moment, discover why knowing what you stand for is the foundation of your brand and the key to creating loyal customers who come back again and again.In This Episode:The difference between satisfied customers and loyal customersWhy emotional connection is your competitive advantageHow to create an experience that builds brand loyaltyYour challenge: Get clear on what you're fighting for as the new year approachesConnect with Maggie:Website: https://stairwaytoleadership.comEmail: maggie@stairwaytoleadership.comInstagram: https://www.instagram.com/maggie.perotin.s2l/LinkedIn: https://www.youtube.com/@maggie.perotin.s2l

#thePOZcast is proudly brought to you by Fountain - the leading enterprise platform for workforce management. Our platform enables companies to support their frontline workers from job application to departure. Fountain elevates the hiring, management, and retention of frontline workers at scale.To learn more, please visit: https://www.fountain.com/?utm_source=shrm-2024&utm_medium=event&utm_campaign=shrm-2024-podcast-adam-posner.Thanks for listening, and please follow us on Insta @NHPTalent and www.youtube.com/thePOZcastFor all episodes, please check out www.thePOZcast.com SummaryIn this episode, Adam Posner interviews Jay Williams, founder of Freebird Southern Springwater, who shares his journey from a successful 25-year career in real estate to launching a beverage brand. Jay discusses the importance of authenticity, hard work, and building relationships in business. He reflects on the challenges of starting a new venture, the importance of giving back to the community, and the lessons he has learned from his experiences. The conversation highlights the importance of resilience, the impact of social media, and the value of crafting a brand with a soul that resonates with everyday Americans.Takeaways- Jay Williams transitioned from real estate to beverage with Freebird.- Authenticity and being true to oneself are key to success.- Building relationships is crucial in business.- Hard work can outpace talent in competitive fields.- Starting a business requires action over perfection.- Mistakes are valuable learning opportunities.- Resilience is essential for overcoming challenges.- Giving back to the community is a core value of Freebird.- Creating a brand with a soul resonates with consumers.- Networking and research are vital for new entrepreneurs.Chapters00:00 Introduction to Jay Williams and Freebird02:49 The Power of Authenticity and LinkedIn05:38 Lessons from Family and the Importance of Hard Work08:55 The Big Pivot: From Real Estate to Beverage11:01 The Aha Moment: Starting Freebird13:01 Finding a Niche in the Beverage Industry15:05 Navigating the Beverage Landscape19:24 Building a Team and Seeking Expertise20:01 Understanding Your Strengths and Weaknesses21:10 Finding the Right Partners22:36 The Unique Selling Proposition of Freebird24:02 Navigating Early Challenges25:41 Commitment to Community and Philanthropy27:15 Brand Growth and Market Positioning28:34 Building a Brand with Soul29:59 Future Aspirations for Freebird32:20 Advice for Mid-Career Reinvention33:53 Learning from Mistakes and Building Resilience36:16 Authenticity in Leadership 

Sometimes boredom is the push that leads to your next big thing. For Sammi Cohen, it was the spark that took her from a stable job at Amazon to building a career as a full-time content creator. One Tiktok video eventually turned into hundreds. And before long, she built Social Currency, a media brand and podcast that reaches millions. This week on SUPERWOMEN, Sammi shares the story behind that transition. We talk about the patience, grit, and yes, a little bit of delusion it takes to keep going between your first post and your first paycheck. She opens up about building trust with her audience, learning from failure without shame, and developing the instincts to know what content will stick. Episode Guide: (00:00) Meet Sammi Cohen, CEO and host of Social Currency (05:47) Finding your voice online (08:55) When monetization finally happens (13:53) Sammi's failed matcha company and starting over (16:41) Dissecting the brands everyone's talking about (21:20) Turning mistakes into momentum instead of shame (28:35) Redefining balance, priorities, and self-care (32:15) Sammi's creator instinct (36:30) Navigating criticism and staying fair (41:37) Finding your X factor Learn more about your ad choices. Visit megaphone.fm/adchoices

*This is a rerun of a previous DTM episode. Manick Bhan is the founder and CTO of Search Atlas, a cutting-edge SEO and content marketing platform powering over 20,000 websites and 5,000 agencies. A serial entrepreneur and respected thought leader in the SEO industry, Manick previously founded RankPay and has spent over a decade pushing the boundaries of search technology. In this episode, he joins John Jantsch to break down the future of SEO, the disruptive impact of AI and LLMs like ChatGPT, and how marketers can evolve beyond outdated strategies. Listeners will gain actionable insights into building high-converting content, mastering SEO automation, and future-proofing their digital marketing efforts. 00:00 Opening 01:03 Introducing Manick Bhan 01:32 Why Was Search Atlas Created? 03:53 Is SEO Dead? 06:12 Why is Conversion Higher From AI Search Than Google?:07:32 RIsk vs Opportunity with AI Search 09:12 Optimizing Content for Competitive Search 42 How Should Marketers Think about AI Today? 14:28 Quality vs Quanity 17:42 Rented vs Owned Spaces 20:09 Lessons Learned from a Founder Rate, Review, & Follow If you liked this episode, please rate and review the show. Let us know what you loved most about the episode. Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today!

Sean Olsen, founder of the Olsen Law Firm, shares the lessons every entrepreneur needs to hear about standing out in a crowded market. From using storytelling to build a memorable brand to turning client experience into your most powerful marketing tool, Sean offers a roadmap for competing against bigger players with bigger budgets. He also dives into leadership essentials—building a culture that retains great people, making key hires to buy back your time, and understanding the flow of money so you can stress less and grow more.

Rachel Hochhauser and Jena Wolfe didn't quit their jobs to build Piecework Puzzles—and that's exactly why it worked. The cofounders share how they turned a stormy weekend experiment into a multi-million dollar lifestyle brand, all while maintaining full-time careers. As VP of Marketing for Goop Kitchen, and renowned Author and creative agency owner, the duo are mastering the art of balancing everything, in real time. From starting with just four puzzle designs shot in Rachel's grandmother's garage, to spawning an entire aesthetic movement in the industry, Rachel and Jena have made their mark. They aren't afraid to do things differently, constantly learning and iterating from production nightmares and successful campaign launches. Discover their unconventional approach to entrepreneurship, product development, and world building in this candid interview. They both reveal why bootstrapping gave them the creative freedom they craved, how they navigate being business partners and best friends, and the unexpected pivot that led to their viral cocktail napkin line.In This Episode You'll Learn: Why NOT taking investor money gave them complete creative controlThe “advice tour” strategy that helped them solve business problemsHow they went from puzzles to viral tomato napkins (and why that shouldn't have worked)What happened when their manufacturer dropped them during the pandemicWhy working with your best friend can actually be brilliantTheir approach to brand partnerships with everyone from Goop to Better Homes & Gardens Chapters:00:00 Introducing Piecework Puzzles and The Stormy Weekend That Started It All 3:30 How to Find Your Gap In the Market & Stand Out6:00 Design Philosophy 101: How to Create Products That People Connect With8:40 The Importance of Creative Freedom & How to Obtain It!10:45 How to Run a Successful Business with Your BFF13:50 Starting Cultural Moments: The Origins of The Tomato Craze16:20 The Product Expansion That Shouldn't Have Worked (But Did)20:15 Advice for Overcoming Manufacturing Nightmares23:00 The “Advice Tour” Strategy That Has Saved Piecework Puzzles26:49 Brand Partnerships: From Goop to Broccoli Magazine29:15 Addressing Dupe Culture… 32:45 Leadership Tips For Building a Lean & Productive Team Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

Today Bette Bentley, founder of Skimpies, joins the podcast to talk about how she built a viral, one-product brand by solving a very real problem for women. Bette shares about inventing a product that didn't exist, showing up online when people made fun of her, and building a community of women who feel seen, not sold to. Bette shares how she turned one core product into a movement on TikTok, why live selling changed everything, and how she protects her confidence in public as a founder, mom, and creator. You'll learn: The origin of Skimpies Why no manufacturer wanted to touch her idea — until one woman said yes The 8-second TikTok about a "front wedgie" that hit 6 million views Live selling with 3 viewers… to making real daily revenue and community loyalty How she chose Marshalls/TJ Maxx as her first retail partner on purpose Join The Boutique Hub 2026 Retail Planner Bette Bentley & Skimpies Website:skimpies.com Instagram: @skimpiesbrand TikTok: @skimpiesbrand ____________________________ Ashley Alderson: Instagram The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube

In this episode of the Little Ones and Messy Buns podcast, Alyx and Shelby chat with Leanne and Scott Cruce, the founders of Love Letters, a local Kansas City brand. They discuss the journey of starting Love Letters, the challenges of running a business while being parents, and the importance of community and support. The conversation highlights the brand's unique approach to fashion, their mobile boutique truck, and the balance between work and family life. Please note the audio issue starting around the 28:50 minute mark has been corrected as of October 28, 2025. Thank you for your patience! Shop Love Letters here: https://www.shoploveletters.com/If you want to hear Shelby and Emily reminisce on the college days check out this episode: https://podcasts.apple.com/us/podcast/reliving-our-glory-days/id1758654118?i=1000730393307Send us a text

We've brought back Josh Rozman from a recent IMC: Live episode on call attribution. And if you've listened to that show, you're probably also aware that Josh's company, Oberlin Filter, has a pretty cool mascot that Josh has spearheaded. We want to dig further in, and really get to know Josh as a marketer and see how his thinking on marketing intersects with our own.

This week, I'm joined by Lizzy Grant, owner and lead designer of White Point Creative, a boutique creative agency that helps online entrepreneurs refresh their brands and bring cohesion to their vision.Lizzy and I dive deep into the creative process behind branding — not just how it looks, but how it feels. She shares how to create a “brand world” that represents your values, audience, and offers, and why your brand should grow and evolve just as you do.We talk about:- The difference between aesthetic branding and strategic design- Why your visuals should evolve alongside your business- What “brand worlds” really are — and how they create connection- How sensitivity, values, and intuition shape powerful branding- Setting boundaries as a creative while leading with serviceLizzy reminds us that your brand is not a one-time project — it's a living, breathing extension of who you are and who you're becoming. Whether you're rebranding, pivoting, or just craving more alignment, this episode will help you rethink how you approach your visual identity and marketing strategy.Connect with Lizzy:- Instagram: @white.point.creative- Facebook: https://www.facebook.com/whitepointcreative/- Free Offer Fix Guide: whitepointcreative.com/offer-fix- Newsletter + Resources: available at whitepointcreative.com*Loved this episode?*DM me on Instagram to share your favorite takeaway or how your brand has evolved over time — and leave a review so The End in Mind can reach more listeners ready to grow with purpose! Learn more about your ad choices. Visit megaphone.fm/adchoices

How do you turn a personal frustration into a $75 million brand—with no experience in the industry? In this episode of Leaders of Transformation, host Nicole Jansen interviews Justin Baer, founder of Collars & Co., who transformed a simple idea—a dress-collar polo shirt—into one of the fastest-growing luxury menswear brands in America. With no background in fashion and a long history of entrepreneurial experiments (and failures), Justin shares how he built a multimillion-dollar brand through relentless action, rapid testing, and the courage to launch imperfect ideas. His story of Shark Tank success and partnership with Mark Cuban reveals how persistence, timing, and customer feedback can turn a simple product into a household name. You'll learn: How to identify business opportunities from everyday frustrations Why “done” is better than “perfect” when launching a new product The power of storytelling and viral marketing (including the TikTok video made by his daughter) How to scale fast while staying true to your brand vision What it takes to go from side hustle to a $75 million business in just three years If you're an entrepreneur, innovator, or aspiring business leader, this conversation will inspire you to take action—before you feel ready—and trust the process of learning, testing, and growing along the way.

Ellis Winstanley, co-owner of Austin's El Arroyo and CEO of Axial Shift, turned a quirky restaurant sign into a cultural phenomenon while also building software to solve operators' biggest headaches.  Listen now to learn about turning a restaurant sign into a media brand, pulling off a statewide April Fool's prank, and building tech that helps operators stay focused on hospitality. Sponsored by: • TOAST - All-In-1 Restaurant POS: https://bit.ly/3vpeVsc Learn more about your ad choices. Visit megaphone.fm/adchoices

This week we're joined by Hannah Huante—entrepreneur and creator—to talk about the power of authenticity in content creation. Hannah opens up about her journey from struggling with mental health to building her brand rooted in purpose and balance. We dive into influencer culture, the mindset shifts that helped her grow personally and professionally, what it takes to stay grounded while growing a business, the art of letting go of control, and so much more.If you've ever felt burnout or questioned what being “authentic” online really means, this episode is for you!!Hannah's Instagram: @howhanseesitHannah's podcast: @howiseeitpodHannah's agency: @unapologeticstrategiesDanielle's IG: @shestyledwhatAllysa's IG: @allysa.larsonThe Influence Community IG: @theinfluencecommunityAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

In this episode of ClickFunnels Radio, hosts Chris Cameron and Tyler Wicks talk with Mark Harbert, a veteran digital marketer who's generated over 200,000 leads and millions in sales through his courses and affiliate offers. Mark shares how his collaborative approach with competitors - from joint promotions to shared communities - has fueled growth for everyone involved. He breaks down his traffic strategies for YouTube and Facebook, including value-first videos and daily engagement for creating consistent leads and loyal audiences. Listeners will also hear Mark's philosophy on building a brand through authenticity and service, showing how his long-term success has come from truly helping people, not just selling to them.

In this episode of the Wonbyone Podcast, Obi sits down with John Lewis—entrepreneur, author, filmmaker, and wellness advocate known as Badass Vegan. They talk about his 20-year journey on a plant-based diet, how his mother's cancer diagnosis changed his life, and what it means to build a business rooted in health, discipline, and purpose.John shares how his P90X transformation and YouTube content kickstarted a journey that led to a million-dollar documentary and a $500K book deal, what inspired his new vegan meat brand Badass Butcher, and why health should be a right, not a privilege.

What happens when you're terrified to show your face on camera but know deep down that your business needs you to show up? In this episode, Krista sits down with ACORN client and NorasPawsomeTees founder Jen Gavalis to talk about her incredible transformation over the past 18 months - from hiding behind her products to confidently becoming the face of her brand. Jen's business was born out of her struggles with mental health and chronic pain, and in this raw, honest conversation, she shares how focusing on what she CAN do (instead of what she can't) led her to create a thriving business celebrating Schuylkill County pride through wearable joy. This episode is especially meaningful as it airs during World Mental Health Awareness Week. Krista's vulnerability in sharing her own mental health story last May prompted Jen to reach out, which led to them working together—and now Jen is paying that forward by inspiring others with her story. Listen in for: The SHE SELLS message behind Nora's Pawsome Tees (05:09) How Krista's mental health episode prompted Jen to reach out and share her own story (18:47) What made Jen terrified to show her face on camera and in videos (24:41) Her best advice: "Don't think about it, just do it" - the three-take rule (32:03) Why she almost gave up on graphic design completely before starting this business (36:54) Starting with silly stories: The decorated cabbage tale and finding your micro-moments (43:04) Why small businesses can't compete with Walmart on price, but can win on personal connection (48:25) The importance of repeating your message again and again (51:22) Connect with Jen: Website: NorasPawsomeTees.com Instagram: @noraspawsometees TikTok: @noraspawsometees Facebook: NorasPawsomeTees --- What's Your Sales Style? Find out here! https://www.kristademcher.com/sales-style-quiz Follow us on YouTube: https://www.youtube.com/channel/UCfQNMxt1N_x6vO_dnizVu2g Follow SHE SELLS HE SELLS on IG: https://www.instagram.com/shesellshesellspodcast

Learn how e-commerce sellers can scale beyond Amazon and into retail. In this episode, our guest shares insider steps to go retail-ready and build a brand that truly lasts. What if the key to transforming your e-commerce brand into a retail powerhouse lies in understanding the nuances of today's retail landscape? Join us for an insightful conversation with Yohan Jacob from Retail Bound as we challenge common misconceptions Amazon sellers hold about retail. Discover how the post-COVID-19 era has created opportunities for online brands to thrive in physical spaces, with retailers integrating enhanced online experiences and buy online, pick up in-store models. We'll uncover the strategies behind pricing consistency across platforms and how a strong online presence can serve as a stepping stone to retail success.   Ready to master the marathon that is retail success? We dive deep into the transition from crowdfunding to the big leagues of traditional retail, revealing the strategic planning needed for product packaging, pricing, and marketing in environments like Best Buy, Walmart, and Costco. Through Yohan's expert lens, learn about the importance of understanding margins, price points, and product derivatives, and how these factors can be leveraged to thrive amidst fierce competition. Hear real-world examples of how brands have navigated these challenges, ensuring their place on the shelves of major retailers.   But the path to retail success isn't just about getting onto the shelves; it's about staying there. We tackle the financial intricacies of working with large retailers, from managing extended payment terms to financing purchase orders. Yohan shares valuable insights into the unique world of platforms like QVC and HSN, where product demonstrations are key. Plus, discover practical advice on breaking into the market through smaller channels, honing your craft before taking on the giants. Whether you're an e-commerce seller ready to expand or an Amazon aficionado eager for new opportunities, this episode is packed with actionable strategies and expert advice to elevate your retail game. In episode 468 of the AM/PM Podcast, Kevin and Yohan discuss: 00:00 - Navigating Retail for E-Commerce Sellers 04:37 - Changing Attitudes Towards Online Retailers 07:57 - Challenges of Crowdsourced Product Manufacturing 09:42 - Navigating Retail Margins and Strategies 13:45 - Retail Pricing Strategies and Brand Derivatives 18:01 - Preparing for Retail Success 24:05 - Understanding Retail Economics and Margins 27:46 - Consumer Electronics Profit Margins and Costs 30:23 - Retailers' Margin and Product Strategy 37:50 - Handling Retail Transitions and Liquidation 42:03 - Exit Strategy for Seasonal Products 42:32 - Navigating Retail Payment Terms and Strategies 48:31 - Retail Financing and Distribution Strategies 54:51 - Exploring Trade Shows for Business Growth 58:11 - Utilizing Brand Exposure for Retail Expansion 1:02:09 - Retail Growth Strategies for E-Commerce

I had such a powerful and eye-opening conversation with Lisa Curtis, Founder & CEO of Kuli Kuli Foods.  Lisa shared her incredible journey that began in the Peace Corps in Niger, where she first discovered moringa, a nutrient-packed “tree leaf” that transformed her health.   What started as a simple act of self-care in a rural village has grown into Kuli Kuli Foods, a pioneering superfoods brand that now partners with thousands of small farmers across Africa and India, empowers women, and brings nutritious, climate-smart foods to shelves nationwide. Lisa opened up about the early hurdles, navigating FDA approvals, raising money through crowdfunding, and hustling at farmers' markets, and how those small proof points led to partnerships with Whole Foods, Walmart, and more.   We also explored the resilience it takes to keep going for over 12 years, her gratitude practice, and the leadership lessons that continue to guide her. This episode is packed with inspiration for entrepreneurs and food lovers alike. Here are some highlights from our conversation:   How a Peace Corps experience in Niger led to the discovery of moringa and sparked the founding of Kuli Kuli Foods.   Overcoming early supply chain and regulatory challenges, including a $70,000 FDA hurdle with creativity and mentorship.   The role of farmers' markets and crowdfunding in proving demand and landing Whole Foods as their first big customer.   Building impact by partnering with 3,000 small farmers and reinvesting 10% of profits into community projects worldwide.   Lisa's advice for entrepreneurs: map out small proof points, celebrate wins, and keep the courage to start and persist. Join me, Ramon Vela, as I listen to Lisa's inspiring story of grit, gratitude, and global impact, and to discover how Kuli Kuli is changing the way we think about superfoods. For more on Kuli Kuli Foods, visit: https://www.kulikulifoods.com/ If you enjoyed this episode, please leave The Story of a Brand Show a rating and review.  Plus, don't forget to follow us on Apple and Spotify.  Your support helps us bring you more content like this! * Today's Sponsors: REViVE Amazon Marketing Partners: https://revivemp.com/ REViVE Amazon Marketing Partners helps better-for-you CPG brands win on Amazon with niche expertise, founder-led strategy, and a true partnership model. Built by a CPG founder with a successful exit, REViVE only works with brands it believes in. Are you curious if Amazon is right for you? Book a Free Deep Dive Strategy Session today.   Workspace6 - Private Community for 7, 8, 9-figure Brands: https://www.workspace6.io/ Workspace6 is a private community where over 950 seven-, eight-, and nine-figure brand operators share insights, solve problems, and accelerate growth. It's the anti-fluff operator's room, and for your first 30 days, it's just $1. Get real answers and skip the trial and error.

What if the fastest way to define who you are is to first declare who you're not? In this episode, we connect with branding legend Laura Ries, bestselling author of The Strategic Enemy and chairwoman of Ries Global Consulting, to talk about why naming your “enemy” may just be the most powerful move you can make in business, branding, and life. We dig into how the world's most successful brands (think Skims, Bumble, and Dunkin') built their loyal followings not by trying to be everything to everyone, but by drawing a clear line in the sand. Whether you're launching a business, refining your leadership style, or just trying to live more authentically, this episode will help you stop playing small, ditch the toxic “fit in and please everyone” narrative, and start owning your brand — unapologetically. Because standing out doesn't come from being “better.” It comes from being boldly different. Connect with Laura: Website:https://strategicenemy.com/ LI: linkedin.com/in/lauraries/ Related Podcast Episodes: The Power Of Instinct In Business And Life with Leslie Zane | 214 202 / Building Your Email Lists & Websites with Brittni Schroeder 023 / Branding YOU With Terri Lomax Share the Love: If you found this episode insightful, please share it with a friend, tag us on social media, and leave a review on your favorite podcast platform!

Dave Munson is the founder and chief dreamer behind Saddleback Leather, a company born from a single bag design and a whole lot of grit. What started as a personal quest for the perfect leather bag turned into a global brand known for uncompromising quality, rugged elegance, and a 100-year warranty that speaks for itself. Dave's journey has taken him from living in a van in Mexico to building one of the most respected leather goods companies in the world. He's a storyteller, adventurer, entrepreneur—and today, he's here to share what it really takes to build something that lasts.Connect with Dave Munson:Website: https://saddlebackleather.com Amazon: https://www.amazon.com/Theyll-Fight-Over-When-Youre/dp/163763420X?author-follow=B0FBMCC9B3 Instagram: https://www.instagram.com/saddlebackbags/ YouTube: https://www.youtube.com/user/saddlebackLeather TurnKey Podcast Productions Important Links:Guest to Gold Video Series: www.TurnkeyPodcast.com/gold The Ultimate Podcast Launch Formula- www.TurnkeyPodcast.com/UPLFplusFREE workshop on how to "Be A Great Guest."Free E-Book 5 Ways to Make Money Podcasting at www.Turnkeypodcast.com/gift Ready to earn 6-figures with your podcast? See if you've got what it takes at TurnkeyPodcast.com/quizSales Training for Podcasters: https://podcasts.apple.com/us/podcast/sales-training-for-podcasters/id1540644376Nice Guys on Business: http://www.niceguysonbusiness.com/subscribe/The Turnkey Podcast: https://podcasts.apple.com/us/podcast/turnkey-podcast/id1485077152