Podcasts about book publishing

Most nonfiction authors will never make real money from book sales — and if that's your plan, book marketing won't save you. In this episode of Your Path to Book Publishing, Zach Kristensen talks with Peter Winick, co-author of The Thought Leadership Handbook: How the Experts Elevate Their Big Ideas—and How You Can Too, about the business that should exist around your book — and why the smartest authors put on their CEO hat before they write a word.Peter has spent close to two decades helping thought leaders, academics, and nonfiction authors scale and monetize their ideas. He's blunt about what most authors get wrong: they confuse activity with productivity, build before they validate, and treat a book as the destination instead of one place their ideas live.In this episode, you'll learn:The hobby → practice → business progression, and why most experts are stuck in the middle tier without realizing itWhy your book isn't the revenue generator — and what actually isHow to pair your high-ticket, low-volume work (keynotes, coaching, consulting) with low-ticket offers you can sell at volumeWhy strategy has to come before building, and how clarity makes prioritization possibleThe four elements of thought leadership: core idea, content library, offerings, and platform identityPeter's counterintuitive advice to aspiring authors: don't write the book — with a very big asteriskThis is the third episode in our series on making your book stand out.Book Link: The Thought Leadership Handbook — https://amzn.to/4bx2D71Learn more about Your Path to Book Publishing by visiting Juxtabook.com  and discover if traditional publishing, self-publishing, or hybrid publishing is right for you. Liked this episode? Share it and tag us on Instagram @juxtabookpressConnect with the Host on LinkedIn: @ZachKristensenLove the show? Leave a review and let us know!CONNECT WITH US: Website | Instagram | Facebook 

Send us Fan MailToday on the show, I have with me former New York City Police Officer, bestselling and award-winning Author, Ghost Writer, Editor, Author Coach, and CEO of Storehouse Media Group, Sherrie Price Clark. Sherrie started her career with the NYPD in the early 90s while the city was at war with itself. She spent nearly a decade on the street and hung up her Sam Browne Belt to form a nonprofit, helping domestic violence victims. She moved to Florida and worked with the Northeast Florida Human Trafficking Task Force. Sherrie never turned her back on the publishing business, following her passion for helping authors and being of service. She is now the CEO of Storehouse Media Group. This was a fun interview talking about the old-school NYPD and the business of being an author. Please enjoy this wide-ranging interview with Sherrie Price Clark. In today's episode, we discuss:·      Growing up in a small town and winding up being a cop in New York.·      Her mother teaching her that she needed to make her own luck.·      From working for Disney to the NYPD.·      Why the NYPD?·      What was New York like in 1991 when she joined the NYPD? ·      Sherrie helping victims of domestic violence through her nonprofit. ·      Foster programs being the breeding grounds for human trafficking.·      The Northeast Florida Human Trafficking Task Force. What is it, and what do we need to do to help combat human trafficking? ·      Writing, how and when did she get involved in the publishing business?·      What are some of the best practices we as writers can do to sell our books?·      Storehouse Media Group. All of this and more on today's episode of the Cops and Writers podcast.Visit Sherrie at her website! Head on over to my website! What's the craziest thing you saw when you were a cop?My first week on the job, a guy running at me with a butcher knife. He'd just killed his brother over the last hot dog.That's chapter 1. There are 33 more.Police Stories: The Rookie Years just launched - available on Amazon. Search 'Police Stories Patrick O'Donnell' or click thSupport the show

Click Here to ask your book writing and publishing questions!TV writer, screenwriter, and author Eric Garcia has published six books (so far). He sold three of them to Hollywood and somehow still managed to write his latest novel entirely by accident. He set out to write a short story. Then it got longer. Then it was a novella. Then it was 80,000 words and he had to admit he'd written a whole book, mostly at night, while still juggling film and TV work. We also talk about what's  changed in publishing since his Random House days (Hint: mid-list used to mean stable; now everyone's terrified of it), why chasing trends is a losing game when a book takes years to reach shelves, and why there are no rules for how long a chapter should be, except the one that matters: Don't make me want to stop reading.We also bond hard over the Oxford comma as well as the correct use of "less" and "fewer." I nearly combust with joy over our shared grammar rage. 

For nonfiction authors wondering how to make a book stand out in a crowded market, this episode is a masterclass in turning your unique expertise into a book that actually sells. Executive coach and Juxtabook Press author Frank Rowe joins Zach to share how he wove 40+ years of competitive rowing into his book The Leadership Stroke: — and why a narrow niche became his biggest publishing advantage, not a limitation.Continuing this month's theme on making your book stand out, Frank's story is the perfect real-world example: dozens of leadership books get published every year, but only one connects Olympic rowing to how leaders build trust, alignment, and performance under pressure. That's the power of writing what only you can write.In this episode:Why "write what only you can write" is the key to standing out among the thousands of books published every yearHow Frank cracked his book's structure — the repeatable chapter template (quote → story → theme → examples → exercises) that finally made drafting flowWhy writing for one clearly defined reader instead of two made the whole book tighter, sharper, and more compellingThe "team sport" reality of publishing — leaning on reviewers, a designer, and even an audiobook narrator already in your own network (plus the reviewer who bought 40 copies at launch)The marginal-gains mindset: how getting just 1% better applies to rowing, leadership, and finishing your bookGrab Frank's book, The Leadership Stroke: Precision, Practice, and Performance Under Pressure, at your preferred retailer or directly at store.juxtabookpress.com.Learn more about Your Path to Book Publishing by visiting Juxtabook.com  and discover if traditional publishing, self-publishing, or hybrid publishing is right for you. Liked this episode? Share it and tag us on Instagram @juxtabookpressConnect with the Host on LinkedIn: @ZachKristensenLove the show? Leave a review and let us know!CONNECT WITH US: Website | Instagram | Facebook 

We're speaking with Laura Portwood-Stacer, Ph.D., publishing consultant, developmental editor, and author of The Book Proposal Book: A Guide for Scholarly Authors) and [Make Your Manuscript Work: A Guide to Developmental Editing for Scholarly Writers], both published by Princeton University Press. We talk about the importance of clarifying your argument as a way to show the value of your book. We also talk about the challenges of turning a dissertation into book; the many meanings of “platform” for authors, what a “comparable books” section of a book proposal can do for you; what your title signals to a potential press (even if it ends up changing); how to think about your conversation with a potential editor; why it's so important to practice talking about your book; why being in marketing mode is really about figuring out how to connect with readers. Don't forget to rate and review our show and follow us on all social media platforms here: https://linktr.ee/writingitpodcast Contact us with questions, possible future topics/guests, or comments here: https://writingit.fireside.fm/contact

Send us Fan MailAmberly Lago is a widely recognized expert in helping entrepreneurs build their businesses through grit and resilience. As the founder of The Unstoppable Life Mastermind, she has worked with thousands of clients, empowering them to achieve success by developing resilience and perseverance.She is the host of The Amberly Lago Show, a podcast recognized by Apple as being among the Top 1% of podcasts worldwide.An internationally sought-after speaker on grit, resilience, and connection, Amberly has shared the stage with bestselling authors and thought leaders, and has delivered keynote presentations for companies including Lululemon, Google, and Athleta. Her TEDx talk has garnered hundreds of thousands of views.Through her authentic approach and unwavering commitment to serving others, Amberly has built a large and deeply engaged community. She is passionate about helping people overcome personal and professional challenges, equipping them with the mindset and resilience needed to create lasting success.A sought after thought leader and bestselling author in 19 categories, her insights have been featured in national media outlets like Forbes, USA Today (named Top Most Influential Speaker In the nation), The Doctors, Hallmark and The TODAY Show.Amberly has overcome major trauma in her life including 34 surgeries to save her leg after a horrific motorcycle accident. She emerged on top by leveraging her proprietary P.A.C.E.R. Method which teaches how authentically connecting with others leads to unstoppable resilience and success.-Quick Episode Summary:✅ What if your deepest pain became your greatest teacher?✅ Amberly Lago reveals how surviving 34 surgeries and living with chronic pain sparked grit, gratitude, and a new purpose.✅ On Passing The Torch, Amberly discusses resilience, hidden scars, finding joy alongside pain, and why desperation can be the spark for life-changing transformation.✅ Real stories, hard truths, and the secret to turning adversity into your superpower - press play and get inspired to rewrite your own story!-Podcast Chapters:00:00 Random Stuff06:15 Nervous before a big speech12:13 Building Relationships through Research13:45 Turning down an opportunity18:59 Amberly Lago's journey of resilience22:51 Dealing with chronic health issues26:18 Recovering from injuries28:11 Using gratitude to overcome fear31:26 Finding gratitude after the accident35:07 Struggling with alcoholism and recovery37:11 Dealing with hidden struggles41:10 Living with visible and invisible scars46:32 Talking about favorite movies47:31 Talking about celebrity lookalikes51:34 Billboard message for struggling individuals53:46 Expressing gratitude to Amberly-

Click Here to ask your book writing and publishing questions!In this episode, I chat with children's book author and illustrator Erin Thorburn. (She also happens to be my best friend.) We wax not so poetic on book writing, publishing, marketing children's books (her lane, not mine), and navigating the creative industry with humor and properly set expectations. CONVERSATION HIGHLIGHTS:Challenges of publishing (and marketing) children's booksMarketing strategies for authorsThe myths (and, of course, truths) of our experiences building both confidence and communityHow to navigate industry egos and rejection without making it mean you should quit (or just plain quitting) 

What makes one nonfiction book unforgettable while others get forgotten? In this episode, Zach Kristensen kicks off a month on how to make your book stand out — starting with a truth most authors miss: readers rarely remember your frameworks, but they always remember your stories. Whether you're self-publishing, hybrid publishing, or traditionally publishing, here are four practical steps to surface the stories that make your book memorable and get readers recommending it to others.In this episode:Why readers remember your stories, not your frameworks — and what that means for how you writeThe two ingredients of a book that stands out: unique content and unforgettable storiesThe 4 steps to stories readers talk about: capture them as they come, choose the ones that fit your content, make them matter to the reader ("so what?"), and test them before you commitHow Juxtabook Press author Frank Rowe stood out in the crowded leadership market using rowing as his metaphor — and how it opened new podcast and media doors without narrowing his audienceResources mentioned:The Leadership Stroke by Frank Rowe — https://amzn.to/4vdjcvG Calling In by Loretta Ross — https://amzn.to/4y14LNXEnjoyed this episode? Share it with an author who needs it, and leave a rating and review on Apple Podcasts — it helps more nonfiction authors find the show.Learn more about Your Path to Book Publishing by visiting Juxtabook.com  and discover if traditional publishing, self-publishing, or hybrid publishing is right for you. Liked this episode? Share it and tag us on Instagram @juxtabookpressConnect with the Host on LinkedIn: @ZachKristensenLove the show? Leave a review and let us know!CONNECT WITH US: Website | Instagram | Facebook 

Click Here to ask your book writing and publishing questions!Nadia Hashimi's newest novel (her seventh published book), City of Widows (William Morrow), releases in July 2026. She's already published four books for adults: The Pearl that Broke Its Shell (which is an international bestseller), When the Moon in Low, A House Without Windows, and Sparks Like Stars, as well as two middle grade novels, One Half from the East and The Sky at Our Feet. Our conversation was both fascinating and enlightening as we talked about Afghan culture, the importance of discipline in creative work, and Nadia's writing process. As a mom of four and pediatrician, her schedule most certainly doesn't allow for "easy" writing blocks, and her encouraging, honest words will no doubt reassure new and seasoned authors alike.

How long does it really take to write, publish, and launch a book? In this bonus episode, Zach Kristensen shares the honest, behind-the-scenes story of self-publishing his first book, Trust Me, I'm an Author — what worked, what he'd do differently, and the timeline lessons every nonfiction author needs before they hit publish.In this episode:Why a book is really about trust — and the three kinds of trust that build confidence, momentum, and impactThe #1 drafting lesson: get your first draft out fast (and why you start with your audience, not the page)Why editing always takes longer than you think — and what beta readers actually reveal about your bookThe case for setting deadlines and planning for delays when your timeline depends on a teamWhy your book should be finished at least 3 months before launch — and what happens when it isn'tThe launch math: ~6 months to build attention, 3 months for focused marketingResources mentioned:Trust Me, I'm an Author by Zach Kristensen — https://amzn.to/4xjQwUb Enjoyed this one? Leave a review, then grab your copy of Trust Me, I'm an Author — and tell Zach what spoke to you most.Learn more about Your Path to Book Publishing by visiting Juxtabook.com  and discover if traditional publishing, self-publishing, or hybrid publishing is right for you. Liked this episode? Share it and tag us on Instagram @juxtabookpressConnect with the Host on LinkedIn: @ZachKristensenLove the show? Leave a review and let us know!CONNECT WITH US: Website | Instagram | Facebook 

Click Here to ask your book writing and publishing questions!In this episode, Ann Garvin (who will release her 7th novel, Tell Two Friends, in September 2026 with Lake Union) discloses the often messy, unglamorous truth of how a story actually starts. For her, that's usually as some tiny thing Ann can't stop thinking about, long before it has a plot or even characters attached to it. We talk about how to take that one nagging "kernel" of fascination and slowly build a book around it, and why your characters' flaws are usually what make readers care. Ann also walks through a deceptively useful trick for getting unstuck: asking, "What's the worst possible thing that could happen to this character right now?" (and then doing that to them).Whether you write memoir, self-help, or fiction, this conversation is really about the same question every writer eventually has to answer: What am I actually fascinated by, and am I brave enough to explore it further? No matter how you're published or what genre you're writing, the part about having to sit down and write the damn book is the same for everyone!

Book marketing is changing, and authors can no longer rely on the same tactics that may have worked in the past. With more content, more competition, and the rise of AI, it is becoming even more important for authors to know their audience, build trust, and create meaningful connection.In this episode of Your Path to Book Publishing, we wrap up the recent book launch series by looking at key takeaways from conversations with Josh Porter, author of The Last Human Marketer, and Marissa Eigenbrood, president and partner at Smith Publicity.This episode explores why knowing your audience is still one of the most important parts of book publishing and book marketing. It is not enough to know basic demographics. Authors need to understand what their readers care about, where they spend time, what content they pay attention to, and what transformation they are seeking.You'll also hear why your book should be viewed as more than just a book. It is your content, your intellectual property, and a tool that can support speaking, consulting, coaching, thought leadership, and long-term brand building.The episode also looks at why authors need to have a clear opinion in their content. In a world where information is easy to find and summarize, your perspective, meaning, and expertise are what help you stand out.In this episode, you'll learn:Why knowing your audience is essential for book marketing todayHow AI is changing the way readers discover and engage with informationWhy authors need to build trust, share their perspective, and create real connection beyond the book launchLearn more about Your Path to Book Publishing by visiting Juxtabook.com  and discover if traditional publishing, self-publishing, or hybrid publishing is right for you. Liked this episode? Share it and tag us on Instagram @juxtabookpressConnect with the Host on LinkedIn: @ZachKristensenLove the show? Leave a review and let us know!CONNECT WITH US: Website | Instagram | Facebook 

Click Here to ask your book writing and publishing questions!The woman. The myth. The legend: Jordan Roter. She's a TV writer, screenwriter, author, and one of the funniest and most genuine people I know. I truly could talk to her for days (and I'd like to, as it would preclude the need any sort of formal abdominal workout). Her novel, Moms Like Us (2025, Little A), was recently optioned for the screen, and she's back to give her hot takes on:Midlife transitions (welcome, all my fellow perimenopause travelers!)Self-publishing versus traditional publishingThe currently hot TV shows I was previously afraid to watch (Heated Rivalry, Off Campus, and Euphoria)Navigating publicity and marketing as an author The importance of remembering that you only need 1 "yes"

Embrace your weird! Literary tastemaker and Debutiful founder Adam Vitcavage talks about championing debut authors and working to demystify the cloak and daggers publishing ecosystem. Listen in as we juggle topics like dealing with the pressures of early pitching cycles, the importance of independent booksellers, and the rise of influencer culture. As we hustle for connection in an attention-fractured culture competing with streaming, games, and AI, reading remains a vital art form for making people feel seen. Debutiful Website: https://debutiful.net/ Adam's Website: https://vitcavage.com/ Social: @debutiful Good Story Company: If you have a story in your head, we're here to help you get it out into the world. We help writers of all skill sets, all genres, and all categories, at all stages of the writing process. Need a hand with brainstorming? Want to find a critique partner? Looking for an editor to help polish up your pitch, your idea, or your entire manuscript? We have all of it and more in our community. If you're ready to take the next step (or the first step) on your writing journey, we're here to help you. Website: https://www.goodstorycompany.com Membership: https://www.goodstorycompany.com/membership Writing Workshop: https://www.storymastermind.com Mary Kole: Former literary agent Mary Kole founded Good Story Company as an educational, editorial, and community resource for writers. She provides consulting and developmental editing services to writers of all categories and genres, working on children's book projects from picture book to young adult, and all kinds of trade market literature, including fantasy, sci-fi, romance, and memoir. She holds an MFA in Creative Writing and has worked at Chronicle Books, the Andrea Brown Literary Agency, and Movable Type Management. She has been blogging at Kidlit.com since 2009. Her book, Writing Irresistible Kidlit, a writing reference guide for middle grade and young adult writers, is available from Writer's Digest Books. Manuscript Submission Blueprint: https://bit.ly/kolesubWriting Irresistible Kidlit: http://bit.ly/kolekidlitIrresistible Query Letters: https://amzn.to/3yg511KWriting Irresistible Picture Books: https://amzn.to/3SrApRUHow to Write a Book Now: https://BookHip.com/ZHXAAKQWriting Interiority: Crafting Irresistible Characters: https://amzn.to/4evsX0BWriting Irresistible First Pages: https://amzn.to/4gxgslqNEW! Show and Tell: https://amzn.to/4kCc4no Follow us on social: YouTube: https://youtube.com/c/goodstory Bluesky: https://bsky.app/profile/goodstory.bsky.social Instagram: https://instagram.com/goodstorycompany TikTok: https://www.tiktok.com/@goodstoryco Facebook: https://facebook.com/goodstoryco Substack: https://goodstoryco.substack.com/

Book launch publicity has changed. Big media opportunities can still be valuable, but the most effective book marketing often comes from knowing your audience, understanding where they spend time, and showing up with consistent value.In this episode of Your Path to Book Publishing, we continue the book launch series with Marissa Eigenbrood, President and Partner of Smith Publicity. Marissa shares what authors need to know about publicity today, how publishing options have evolved, and why a successful launch starts with clarity around the real job of your book.We also talk about why authors should prepare their network early, create content beyond the manuscript, and focus on audience-building opportunities instead of chasing visibility for visibility's sake.In this episode, you'll learn: Why book publicity is more targeted than ever  How content and network engagement support a stronger launch  Why “value over viral” is a better mindset for authors building their platformConnect with Marissa and Smith PublicityTo learn more about Marissa Eigenbrood and Smith Publicity, visit SmithPublicity.com or connect with Marissa on LinkedIn. Smith Publicity works with nonfiction authors, thought leaders, and publishers on book publicity, author promotion, content strategy, and media outreach. Smith Publicity Website: SmithPublicity.com Contact Email: Info@SmithPublicity.com Smith Publicity Phone: (856) 489-8654 Learn more about Your Path to Book Publishing by visiting Juxtabook.com  and discover if traditional publishing, self-publishing, or hybrid publishing is right for you. Liked this episode? Share it and tag us on Instagram @juxtabookpressConnect with the Host on LinkedIn: @ZachKristensenLove the show? Leave a review and let us know!CONNECT WITH US: Website | Instagram | Facebook 

Click Here to ask your book writing and publishing questions!In this heartfelt interview, author Cinelle Barnes shares her journey through writing A Way Home (Little A, June 9, 2026), a heart-wrenching memoir about remembering and rebuilding a life after everything known disappears in a flash. Her latest memoir takes us alone with her as she recovers from a sudden ruptured brain aneurysm. But her journey was far more than physical. It's the healing of soul, of body, of identity. It's a woman/mother/daughter/immigrant/writer redrawing the map of herself. The mere existence of this book is a triumph, and the beautiful magic of it is a feat of awe. Cinelle is also the author of Monsoon Mansion: A Memoir and Malaya: Essays on Freedom. 

A successful book launch does not happen by accident. It takes planning, focus, communication, and a clear understanding of what your book is meant to do after it enters the world.In this episode of Your Path to Book Publishing, we continue the book launch series with Josh Porter, author of The Last Human Marketer: Turning AI into Stories That Win Customers. Josh shares what it was like to turn his expertise in AI product marketing into a business parable designed to support his consulting work.The conversation explores how Josh approached the book publishing process as a first-time author, from writing and editing to design, pre-launch marketing, and launch week strategy. You'll hear how he built a launch team, used a virtual publication-day event to create momentum, and hosted an in-person book launch party to build connection, content, and business opportunities.For nonfiction authors who want their book to do more than sit on a shelf, this episode offers a helpful look at how a thoughtful launch can build buzz, generate reviews, and support long-term author goals.In this episode, you'll learn: How pre-launch marketing and a launch team can create momentum before publication day  Why book launches work best when they create strategic moments, not just social media posts  How a book can build authority, support your business, and open new opportunities Pick up a copy of The Last Human MarketerConnect with Josh Porter at www.thunderwolf.co Learn more about Your Path to Book Publishing by visiting Juxtabook.com  and discover if traditional publishing, self-publishing, or hybrid publishing is right for you. Liked this episode? Share it and tag us on Instagram @juxtabookpressConnect with the Host on LinkedIn: @ZachKristensenLove the show? Leave a review and let us know!CONNECT WITH US: Website | Instagram | Facebook 

Click Here to ask your book writing and publishing questions!In this episode, Elizabeth Lyons and Liz Lawson discuss Liz's journey from YA to adult fiction (It Happened One Murder, July 2026), the realities of book launches, and insights into the publishing industry. She shares personal experiences, misconceptions about launch days, and the evolving landscape of genre categories.TOPICS INCLUDE:- Transitioning from YA to Adult Fiction- Understanding Reader Expectations- The Differences in Writing YA vs. Adult- Navigating Genre and Audience- The Evolution of YA and Adult Fiction- The Challenge of Engaging Young Readers- The Complexity of Book Marketing

No two books are exactly alike, and no two authors have the same goals. So your book launch strategy shouldn't be one-size-fits-all either.In this episode of Your Path to Book Publishing, we're kicking off a new series on book launches and what authors need to think about before launch day arrives. Whether you're self-publishing, hybrid publishing, or traditionally publishing, your launch should start with your “why”—why you wrote the book, who you want to reach, and what success looks like for you.You'll learn why no one will care more about your book launch than you, how to think about sales goals versus impact goals, and why audience clarity should guide your book marketing decisions. We'll also look at how your budget, publishing path, and reader experience can shape the launch plan that fits you best.This episode also previews upcoming conversations with Josh Porter, author of The Last Human Marketer, and Marissa Eigenbrood, president and partner of Smith Publicity, as we continue exploring what makes a strong, strategic book launch.In This EpisodeYou'll hear about: Why your book launch should match your goals  How your “why” shapes your book launch strategy  The difference between sales, impact, and business-growth goals  Why audience clarity matters before choosing launch tactics  How to think about the reader experience before and after launchLearn more about Your Path to Book Publishing by visiting Juxtabook.com  and discover if traditional publishing, self-publishing, or hybrid publishing is right for you. Liked this episode? Share it and tag us on Instagram @juxtabookpressConnect with the Host on LinkedIn: @ZachKristensenLove the show? Leave a review and let us know!CONNECT WITH US: Website | Instagram | Facebook 

Every standout book has one thing in common: a strong editorial process behind it.  In this episode of “Inside Independent Publishing (with IBPA),” the Editorial Freelancers Association's Director of Professional Development Asher Rose Fox demystifies what it really takes for independent publishers, author-publishers, and authors to transform a manuscript into a market-ready book—covering every stage of editing, what you can expect to invest, and how to collaborate effectively with editors. If you're serious about publishing a book that readers—and reviewers—take seriously; this is an episode you can't afford to miss. PARTICIPANTS Asher Rose Fox (they/them) has been an editor and activist for over 30 years. A longtime member of the Editorial Freelancers Association, Asher is proud to serve the freelance editing community as the EFA's Director of Professional Development. They've held staff editorial roles at Publishers Weekly, About.com, PCMag, and The Annals of Improbable Research; freelanced for innumerable clients, including Strange Horizons, Popular Mechanics, nonsense nyc, Anesthesiology News, and many individual authors; and volunteered with 10%+, Common Cause, the League of Women Voters, Arisia, Readercon, and Kolot Chayeinu/Voices of Our Lives. Asher has also co-edited the groundbreaking and award-shortlisted anthology Long Hidden, delighted Twitter as GRAMMARHULK, and played a human aerodrome for paper airplanes at the Ig Nobel Awards. They make things better. Independent Book Publishers Association is the largest trade association for independent publishers in the United States. As the IBPA Director of Membership & Member Services, Christopher Locke assists the 4,000 members as they travel along their publishing journeys. Major projects include managing the member benefits to curate the most advantageous services for independent publishers and author publishers; managing the Innovative Voices Program that supports publishers from marginalized communities; and hosting the IBPA podcast, “Inside Independent Publishing (with IBPA).” He's also passionate about indie publishing, because he's an author publisher himself, having published two novels so far in his YA trilogy, The Enlightenment Adventures. LINKS Learn more about the Editorial Freelancers Association at https://www.the-efa.org/ Follow the EFA on: Facebook - https://www.facebook.com/EFAFreelancers Instagram - https://www.instagram.com/efafreelancers/ Bluesky - https://bsky.app/profile/efafreelancers.bsky.social YouTube - https://www.youtube.com/@efa1970/featured?themeRefresh=1 LinkedIn - https://www.linkedin.com/company/efafreelancers/ Follow IBPA on: Facebook – https://www.facebook.com/IBPAonline Instagram - https://www.instagram.com/ibpalovesindies/ LinkedIn: https://www.linkedin.com/company/independent-book-publishers-association This episode is presented by Friesens Corporation. Learn more at https://www.friesens.com/

Click Here to ask your book writing and publishing questions!In this episode, Joan F. Smith, author of Your Soulmail is Attached (her debut adult novel), shares her journey through the publishing world, her writing process, and insights into navigating multiple editors, genres, and the realities of a writing career. TOPICS COVEREDWriting process and outlining techniquesNavigating multiple editors and genre shiftsBalancing income and writing careerHandling feedback and critique partnersPublishing industry insights and author experiences

Author habits are not just about writing every day, hitting a word count, or trying to create the perfect routine. They are about building momentum, creating a better experience for your readers, and developing the consistency needed to make a lasting impact with your book.In this wrap-up episode of the author habits series, we look at the biggest takeaways from recent conversations with Todd Musig, Jones Loflin, and Platte Clark. The episode explores why authors need to think beyond the book itself and consider the full experience they are creating — from the first time someone encounters their message to the way they read, remember, and share it.You'll also hear why proof of concept matters in book publishing, how generosity with your book can become a smart book marketing strategy, and why strong nonfiction authors use story to add meaning to the facts they share. For any author trying to publish, market, and build trust with readers, these habits can help turn a book into something much more meaningful than words on a page.In this episode, you'll learn:Why author habits are about more than consistencyHow to create a stronger experience for your readerWhy proof of concept matters for nonfiction authorsHow generosity can support book marketing and long-term opportunitiesWhy story helps readers trust and remember your messageLearn more about Your Path to Book Publishing by visiting Juxtabook.com  and discover if traditional publishing, self-publishing, or hybrid publishing is right for you. Liked this episode? Share it and tag us on Instagram @juxtabookpressConnect with the Host on LinkedIn: @ZachKristensenLove the show? Leave a review and let us know!CONNECT WITH US: Website | Instagram | Facebook 

Writing and publishing in today's world is NOT as hard as most believe. To “ease the overwhelm and stress,” preparation in doing your research is part of the formula. Joining Judith Briles today is Barb Wilson, an author herself, and an editor with over 30 years of working with authors and editing their manuscripts. Think of this session as Fire Horse Writing and Editing! -Make sure your manuscript is in the best shape possible BEFORE moving it to your editor. Ditto, if you are submitting to an agent for representation. -Always read comments on Amazon that are 3-star and below for grumbles by readers—what is missing? -Never stop learning about the craft of writing. -Pay attention to trends. -Even if the genre you write in is not trending—just keep writing. There are plenty of followers of whatever your trend is. -Write what you want to write—NOT what you think will sell. Readers are smart—they will know if you are faking it. -Editing takes time—it's not an overnight process that many authors think it should be. -Aha … the best way to sell more books? Write another one! Join in ... you will learn a lot! Tune in for lots of ideas and how-to tactics via the AuthorU-Your Guide to Book Publishing podcast. It's ranked in the Top Ten of bookmarketing campaigns. Since its inception seven years ago, the AuthorU-Your Guide to Book Publishing podcast with over 22 million listeners downloading various shows for practical advice and guidance.

Click Here to ask your book writing and publishing questions!Louise Marburg has spent years devoted to the short story form. So naturally, she accidentally wrote a novel. Her debut, Fancy Meeting You, features Laura Harrigan: a psychiatrist, mother of twin boys, and pathological liar who apparently had too much personality to stay confined to a short story. Louise and I talked about what it was like to finally write a character she didn't want to let go of, and why she'd actually consider a sequel (which, she says, she'd never say about anything else she's written).We also got into the bigger picture stuff: the current state of publishing, why small presses are having a real moment, and why luck is a bigger factor in this industry than most people want to admit. Louise is refreshingly clear-eyed about the money side of writing (hint: making loads of money isn't the point), and her take on what a publicist is actually for might shift the way you think about hiring one!Plus we talked AI, the two completely separate industries that both call themselves "the book world," and what Louise is reading right now—including one very famous book she was not a fan of (because no book is for everyone!).

How do you make your book more than a collection of facts, ideas, or lessons?In this episode of Your Path to Book Publishing, Zach is joined by author, ghostwriter, editor, and screenwriter Platt Clark to talk about one of the most important author habits: learning how to create meaning through story.Platte shares why authors are not just in the information-sharing business. They are in the meaning-making business. Whether you are writing nonfiction, fiction, memoir, business, or self-help, your readers need more than facts. They need stories that help them see, feel, remember, and apply what you are teaching.You'll learn why story is facts plus meaning, how conflict, character, change, and stakes help readers engage with your ideas, and why your job as an author is to serve the reader's experience—not just transfer information.In this episode, you'll learn:Why facts alone are not enough to make your book memorableHow storytelling helps readers create meaning from your ideasWhy conflict, character, change, and stakes matter in writingHow nonfiction authors can use story to build trust with readersWhy authors should think about the experience they are creating for the readerFeatured GuestPlatte Clark is a bestselling author, ghostwriter,  and screenwriter. He is the author of the Bad Unicorn series, has worked on numerous books as a ghostwriter and editor, and contributed to the film adaptation of The Best Christmas Pageant Ever. His upcoming book, Author Unknown, explores writing, storytelling, and meaning-making.Learn more about Your Path to Book Publishing by visiting Juxtabook.com  and discover if traditional publishing, self-publishing, or hybrid publishing is right for you. Liked this episode? Share it and tag us on Instagram @juxtabookpressConnect with the Host on LinkedIn: @ZachKristensenLove the show? Leave a review and let us know!CONNECT WITH US: Website | Instagram | Facebook 

In this episode of Curious Cat, Jenn and Jesse chat with a mysterious, underground figure (as described by our mutual friend, Rachel White) "Sam the Sky Guy”— aka Sam aka Skyguy. He keeps his details locked down because he has a real world job that might mix with the woo like oil does water.He read Jesse and Jenn's birth charts, and we have questions! Especially how our charts relate to each other and to AI. But, folks. That's just the beginning to what is an instant classic.Topics we cover include:Venus in ScorpioJesse's personal akashic record storeSam's astrological giftsGolden days at Booktrope and on socialsHadron ColliderKrull and the word, 'craptastic' is coinedPolybius, that Portland, Oregon arcade game mythWayback Machine going, going, gone?USB cable survivor tv show with tech brosOld school vid/computer games including ZORKBubba HotepA memorial to Rowdy Roddy Piper complete with bagpipes (you're welcome)and more*******Look for part two May 19th, Djinn and Tonic with Sam******* Links to our special guest:Polybius - the mysterious arcade video game, WikipediaWant a reading from Sam "The Sky Guy" - then email him: skyguyreadings@gmail.comSam "The Sky Guy" on SubstackJenn Sam's Etsy link:  https://www.etsy.com/shop/EmptyNestMamaShopSend us Fan MailSupport the showSupport Curious Cat, an independent, human-made podcast!Anxious about AI? Take two minutes to contact your local politician and ask them to tap the brakes on this technology. Still worried? Contact one of the orgs below and get involved. But for today, hug your kid, cook food and really breathe in deep as it simmers, walk in nature, brush a cat, donate to the food bank, brew a cup of tea, or draw a five-minute portrait of your dog. ***Is AI the Devil? on Substack!***Hero Organizations:80,000 HoursCenter for Humane TechnologiesState of Surveillance, an organization that helps foster online privacyBuy Curious Cat Podcast a Coffee!

In this episode of the AuthorU-Your Guide to Book Publishing podcast, host Judith Briles has invited author of Communicating with the Future and Futurist Dr. Thomas Frey to join her for a session on the Future of Authoring and Publishing. The founder of the DaVinci Institute, Tom has crisscrossed the globe physically and now via Zoom to crowds as large as 150,000 attendees. A daily blogger, you can find him at FuturistSpeaker.com and via his Substack newsletter, ThomasFreySubstack.com. Your takeaways include: -Don't compete where machines can do it better. -Become an expert in something you like—expect years in your learning curve. -Always be curious. -The future of libraries. -Never underestimate the power of convening LIVE, In-Person meetings. -Build relationships as fast as you can. -Always consider: what can go wrong? -Technology is not the bad guy! Join in ... you will learn a lot! Tune in for lots of ideas and how-to tactics via the AuthorU-Your Guide to Book Publishing podcast. It's ranked in the Top Ten of bookmarketing campaigns. Since its inception seven years ago, the AuthorU-Your Guide to Book Publishing podcast with over 22 million listeners downloading various shows for practical publishing and book marketing guidance. Join me and become a regular subscriber.

Click Here to ask your book writing and publishing questions!If you've ever thought "I could write a book about this" while watching a reality TV show at 10pm, you're going to love this episode! Amy Mass spent years writing for TV (you might recognize "The Goldbergs" and "Last Man Standing" from her credits), and after relocating from LA to a charming small town outside Atlanta during COVID, she channeled all of that storytelling experience into her debut novel, Reality Bites, out May 12, 2026 from Harper Perennial.In this episode, Amy and I talk about what it actually looked like to make the leap from TV writer to novelist, including writing three books and two movies in four years, going out on submission, shelving her first manuscript, and finally landing a deal with a major publishing house. We also get into her writing process (she's both a pantser and a plotter), why she writes dialogue first, and how she keeps a running collection of joke scraps and character notes scattered across her phone, her laptop, and random Post-its around the house.We also talk about what it was like getting notes from her agent and her editor, and how to push back on notes without being precious about it. Her phrase "find the note behind the note" is one to hold onto! And then we get into the part that surprises most authors: how much marketing is still on you. Amy was genuinely caught off guard by how much time, energy, and social media hustle a book launch requires—even with a publicity team in your corner. 

In this episode of Your Path to Book Publishing, we continue the author habits series with guests Jones Loflin and Todd Musig, co-authors of Juggling Elephants and Getting to It.Jones and Todd share what they've learned from both traditional publishing and self-publishing, including how they used a self-published version of their book to prove demand before landing a traditional publishing deal.They also discuss the habits that help authors succeed beyond the writing process: getting useful feedback, building a platform, choosing the right publishing path for your season, and being generous with your book so it can create new opportunities.Whether you're still developing your book idea or thinking about how to market your book after launch, this episode will help you think more intentionally about the habits that support long-term author success.In this episode, you'll learn:Why co-authoring requires trust, clarity, and complementary strengthsHow feedback can strengthen your book before publicationWhy your publishing path may change as your platform growsHow generosity with your book can lead to speaking, training, and business opportunitiesWhy your book should be treated as a tool, not the entire strategyFeatured GuestsJones Loflin is a speaker, trainer, and author of Focused as a Bee, Always Growing, Juggling Elephants, and more.Todd Musig is an author and business professional whose books include Five Simple Habits for Successful Change, Juggling Elephants, and Getting to It.Learn more about Your Path to Book Publishing by visiting Juxtabook.com  and discover if traditional publishing, self-publishing, or hybrid publishing is right for you. Liked this episode? Share it and tag us on Instagram @juxtabookpressConnect with the Host on LinkedIn: @ZachKristensenLove the show? Leave a review and let us know!CONNECT WITH US: Website | Instagram | Facebook 

When is the last time you did an author “spring cleaning”—your office, your surroundings, even what your goals are? If you have been on the author and publishing track for a few years, most like some of your original goals have changed. Your overall mission may be different; you may have altered your marketing philosophy and your execution of it; you may decide to tweak your writing style and genres. Who knows … only you. Before summertime arrives, many go through the housekeeping cleaning out, cleaning up, and decluttering of what the wintertime delivered. Authoring is no different. In the episode of the AuthorU—Your Guide to Book Publishing podcast, Judith Briles is your host and guide to stimulate a look in your mirror, ask and answer: Where am I? What do I believe and value? What do I need to support where I want to go and be? It is realignment time for your author success. Your take aways include: -A strategic lookover of what your values and mission as an author are. -Your branding and rebranding if appropriate. -The power of your website and strategies for realigning it. -Reassessing your content and how it flows in social media and followers. -Influence building and growing your findability. -Strategies for using your videos and making ones that connect. -Identifying and creating strategies for enhancing finances. And as always, much more. Join in ... you will learn a lot! Tune in for lots of ideas and how-to tactics via the AuthorU-Your Guide to Book Publishing podcast. It's ranked in the Top Ten of bookmarketing campaigns. Since its inception seven years ago, the AuthorU-Your Guide to Book Publishing podcast with over 22 million listeners downloading various shows for practical publishing and book marketing guidance. Join me and become a regular subscriber.

Click Here to ask your book writing and publishing questions!Most authors don't realize that publishing isn't just about writing a book. Before long, it often becomes a full-on entrepreneurial rollercoaster. In this episode, I talk with Allie Hill, author of the Girlfriend's Guide to Empty Nesting, about what really happens after you hit "publish." She reveals what surprised her, what flopped, and what secretly skyrocketed her confidence. This episode is perfect for first-time authors, seasoned writers, or anyone curious about the gritty truth behind that glossy book cover.(And just wait until you hear her book recommendation from the "What I'm Reading Now" segment!) 

What habits actually help authors make real progress?In this episode of Your Path to Book Publishing, a new series on author habits begins with a look at how routines, consistency, and mindset shape progress across the author journey.The episode explores one of the most common beliefs people have heard about habits — that it takes 21 days to build one — and offers a more realistic perspective. Instead of focusing on perfection, the conversation encourages authors to think about habits as something built through repetition, grace, and steady forward movement.It also highlights how the habits an author needs may change depending on the season they are in. For some, that means building a writing routine. For others, it may mean creating stronger habits around branding, platform-building, or book marketing.By the time you finish listening, you'll learn: Why many authors need to rethink what they believe about habits  Where the “21 days to build a habit” idea came from  Why consistency matters more than perfection  How habits can support writing, branding, and marketing progress  What it looks like to build routines that help you keep moving forward The episode also includes a behind-the-scenes example from the writing of Trust Me, I'm an Author, showing how a protected block of time each morning helped build momentum and move the manuscript forward.Learn more about Your Path to Book Publishing by visiting Juxtabook.com  and discover if traditional publishing, self-publishing, or hybrid publishing is right for you. Liked this episode? Share it and tag us on Instagram @juxtabookpressConnect with the Host on LinkedIn: @ZachKristensenLove the show? Leave a review and let us know!CONNECT WITH US: Website | Instagram | Facebook 

The Weeklies are the core of a community—a type of local press that features a variety of things that helps a community to thrive. Who better to talk about the strength and power a weekly brings to a community that Bob Sweeney, publisher of The Villager for over 40 years that spiders out to communities in the Metro Denver area of Colorado. Usually offered in both print and digital formats … and published weekly. Join in ... you will learn a lot! • Why a Weekly would feature their local authors and events they are at. • How Weeklies focus on the hyper-news of a community that includes events and in-depth features. • How Weeklies curate local happenings, political news, life style and work news. • How they are used as weekly shoppers for readers. • How they bring the people in the communities they follow into an upfront and personal connection. • Tips on how to find, reach out, and connect with your local Weekly. • Use press releases, include images, and send directly to the Weekly publisher. Tune in for lots of ideas and how-to tactics via the AuthorU-Your Guide to Book Publishing podcast. It's ranked in the Top Ten of bookmarketing campaigns. Since its inception seven years ago, the AuthorU-Your Guide to Book Publishing podcast with over 21 million listeners downloading various shows for practical publishing and book marketing guidance. Join me and become a regular subscriber.

Alvina and Grace are recording together in Brooklyn! They discuss the overall state of the children's book industry, including an article by Harold Underdown, and talk about the effects of book banning and the drop in the school and library market, and discuss how it's just a tough market overall, sadly. They discuss middle grade books and page counts and how the days of bulking them up to make them look longer are behind us. They also discuss young adult publishing and the term "clean teen." For the Fortune Cookie segment, Alvina talks about the official announcement of her imprint "Alvina Ling Books" and logo reveal, and the great reception it received. And she also talks about what happened when they tried to secure the url AlvinaLingBooks.com. And they end as always with what they're grateful for.  Click here to become a Patreon member: https://www.patreon.com/Bookfriendsforever1. Follow us on YouTube: https://www.youtube.com/@Bookfriendsforever_podcast Follow us on Instagram: https://www.instagram.com/bookfriendsforever_podcast/

Click Here to ask your book writing and publishing questions!Rachel Beanland has written three novels (her newest, The Half Life, releases on July 14, 2026 from Simon & Schuster), and she's still surprised by how much each book teaches her. In this episode, we talk about what it actually looks like to challenge yourself as a writer—specifically, her decision to write her latest novel, The Half-Life, in first person for the first time. (As I've recently learned while working on my own novel, it's harder than it sounds, and Rachel has the perfect explanation as to why.)We also get into how personal history shapes fiction (her first novel grew out of a family tragedy from nearly a century ago), why a strong sense of place isn't optional, and what happens when you trust your instincts even when the process feels messy as hell.

What is an author brand really built on?This episode of Your Path to Book Publishing pulls together key insights from the recent author branding series, including lessons inspired by conversations with Jill Schulman, author of The Bravery Effect, and branding expert Ty Schmidt. At the center of the discussion is a simple but important truth: an author brand is not built only through visuals, content, or visibility. It is built through reputation, relationships, clarity, and consistent action over time. The episode explores why a book often acts as an ambassador for an author's brand, why genuine engagement matters more than passive posting, and why many authors delay meaningful progress by telling themselves “someday.” It also offers a reminder that author branding is often a messy process, but that does not mean something is going wrong. In many cases, the mess is part of building something real. By the time you finish listening, you'll learn: Why reputation is one of the strongest foundations of an author brand  How relationships help shape visibility and long-term trust  Why authors need to move beyond “posting and ghosting”  How “someday” can quietly delay a book and brand for years  Why authors should think of themselves as the guide, not the hero, in their readers' journey For authors who have been thinking about their brand but are unsure where to focus, this episode offers a practical invitation: choose one takeaway and apply it. A stronger author brand is built one decision, one relationship, and one action at a time. Learn more about Your Path to Book Publishing by visiting Juxtabook.com  and discover if traditional publishing, self-publishing, or hybrid publishing is right for you. Liked this episode? Share it and tag us on Instagram @juxtabookpressConnect with the Host on LinkedIn: @ZachKristensenLove the show? Leave a review and let us know!CONNECT WITH US: Website | Instagram | Facebook 

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Click Here to ask your book writing and publishing questions!Rachel Weaver wrote her memoir Dizzy at a seven-day writing residency in Wyoming where she was, by her own description, "the depressed one in the corner the whole time." The (ultimate) result? A beautifully structured, deeply honest book about chronic illness, power dynamics, and what it takes to keep living the life you want even when your body has other plans.In this conversation, we dig into the craft and business of writing memoir. Rachel talks about why she swore she'd never write one, what finally changed her mind, and the specific structural problem that kept the book feeling like "just a story about me" for years.We also get into the pitch that got her on this podcast (four sentences, total), what it actually means when agents say a genre is "hard to sell," why bringing in outside eyes too early can kill your momentum, and what her writing group friend Erika Kraus said about her early draft that I am going to be repeating for the rest of my life.If you're writing a memoir and you've wondered how to make it about something bigger than yourself without losing your own story in the process, this episode's for you.

Building an author brand can feel messy.You are trying to figure out how your brand connects to your book, how your book supports your brand, and how to actually show up online in a way that feels clear, consistent, and real.In this episode of Your Path to Book Publishing, Zach talks with Ty Schmidt about what actually helps people pay attention to your brand. Together, they unpack why branding is not just about graphics, logos, or posting content. It is about the relationships and reputation you build over time and what people come to know you for.Ty shares insights from her background in journalism, social media, and brand-building, along with practical advice for authors who feel overwhelmed by all the different platforms and pressure to do everything at once.By the time you finish listening, you'll learn:Why relationships and reputation are such a powerful part of author brandingHow to get clearer on who you are and what your brand stands forWhy authors do not need to be on every platform to build momentumHow to engage online in a way that actually builds connectionWhy “posting and ghosting” is not enough if you want people to remember youTy also shares a simple but challenging question authors should ask themselves: Who are you in 12 words or less? That clarity can become a foundation for how you show up online, communicate your message, and connect with the people you want to serve.If you have been overthinking your author brand or feeling like you need to do more before you can start, this episode is a helpful reminder that progress matters more than perfection, and that sometimes the best place to begin is by choosing one platform, one message, and one way to start showing up consistently.Learn more about Your Path to Book Publishing by visiting Juxtabook.com  and discover if traditional publishing, self-publishing, or hybrid publishing is right for you. Liked this episode? Share it and tag us on Instagram @juxtabookpressConnect with the Host on LinkedIn: @ZachKristensenLove the show? Leave a review and let us know!CONNECT WITH US: Website | Instagram | Facebook 

Send us Fan MailScott Huesing is a retired Marine Infantry Major, combat leader, and bestselling author of Echo in Ramadi. A seasoned speaker and media contributor, he shares hard-earned insights on leadership, human connection, and overcoming adversity forged through 24 years of service and global combat deployments.-Quick Episode Summary:In this episode of Passing The Torch, I sit down with Scott Huesing, a former U.S. Marine Corps officer who led Marines through some of the most demanding environments imaginable.But this conversation isn't just about leadership in extreme conditions.It's about responsibility and the weight that leaders carry long after the moment has passed.-

Ever wonder how your favorite illustrators design their workspaces? Jake Parker, Sam Cotterill, and Lee White take you into their studios, past, present, and future. Plus, discover the accessories they can't live without! 3 Point Perspective Podcast is sponsored by SVSLearn.com, the place where becoming a great illustrator starts!Click here for this episode's links and show notes.

Send us Fan MailIn this inspiring episode of Living the Dream with Curveball, we sit down with Lana Mcara, the founder of Vendera Publishing and an international bestselling author. With over 50 books and more than a million copies sold, Lana shares her incredible journey from a reluctant writer to a passionate educator in the world of fiction. Discover how she transitioned from hating writing in school to becoming a sought-after ghostwriter and writing teacher. Lana discusses the current landscape of publishing, the impact of AI on creativity, and the importance of genuine human connection in an increasingly digital world. She emphasizes the need for authors to view themselves as career writers rather than just book sellers, offering invaluable insights on marketing and building a lasting literary career. Tune in to learn about her unique publishing model that prioritizes author control and creativity, along with exciting upcoming projects from Vendela Publishing, including cookbooks and memoirs that reflect diverse experiences and perspectives. This episode is a treasure trove of wisdom for aspiring authors and seasoned writers alike, reminding us all to honor our calling and embrace the journey of storytelling.For more information on Lana Mcara and her work, visit www.vendelapublishing.com.Support the showSupport the show

What does bravery really look like for authors?In this episode of Your Path to Book Publishing, Zach talks with Jill Schulman, author of The Bravery Effect, about fear, uncertainty, and what it takes to keep moving forward as you write, publish, and build your author brand.Jill shares her journey from researching bravery in graduate school to publishing her book, growing her brand, and opening doors to more speaking, PR, and thought leadership opportunities. Together, Zach and Jill unpack why fear is not always a sign to stop. Often, it is a sign that what you are doing matters.By the time you finish listening, you'll learn:How publishing a book can strengthen your author brandWhy fear and uncertainty are a normal part of the processHow Jill's book helped create more visibility and opportunitiesWhy “someday” can keep authors stuck longer than they realizeIf you have been waiting to feel fully ready before moving forward with your book, this episode is a reminder that bravery is not the absence of fear. It is taking the next step anyway.Learn more about Your Path to Book Publishing by visiting Juxtabook.com  and discover if traditional publishing, self-publishing, or hybrid publishing is right for you. Liked this episode? Share it and tag us on Instagram @juxtabookpressConnect with the Host on LinkedIn: @ZachKristensenLove the show? Leave a review and let us know!CONNECT WITH US: Website | Instagram | Facebook 

Can you hold your own against all the other illustrators in the world? In this minisode, Jake Parker and Anthony Wheeler reframe how you think about success and competition. 3 Point Perspective Podcast is sponsored by SVSLearn.com, the place where becoming a great illustrator starts!Click here for this episode's links and show notes.

Episode: 1550 Making a book of The Engines of Our Ingenuity.  Today, we wonder how to make a book.

If the phrase author branding feels vague, overused, or like it only applies to logos and visuals, this episode will help you think about it in a much more practical way.In this episode of Your Path to Book Publishing, Zach introduces a new series on author branding and explores what branding really means for nonfiction authors. He shares lessons from his own career, personal stories, and examples from authors he has worked with to explain why your brand is not just about visuals. It is about your reputation, your message, and what you want people to remember about you.This episode is especially relevant for coaches, consultants, speakers, and thought leaders who want to think more clearly about what they want to be known for as they write, publish, and market their book.In this episode, you'll learn:Why author branding is more than logos, visuals, and taglinesHow to think about what you want to be known for as an authorWhy reputation and messaging are such an important part of your brandWhy being memorable matters in book publishing and book marketingHow your brand can evolve over time as your clarity growsA simple question to ask yourself as you think about your author brandMany nonfiction authors spend a lot of time thinking about their book, but not enough time thinking about the reputation and message behind it. This episode will help you start thinking more intentionally about your author brand and how it connects to your book publishing journey. Learn more about Your Path to Book Publishing by visiting Juxtabook.com  and discover if traditional publishing, self-publishing, or hybrid publishing is right for you. Liked this episode? Share it and tag us on Instagram @juxtabookpressConnect with the Host on LinkedIn: @ZachKristensenLove the show? Leave a review and let us know!CONNECT WITH US: Website | Instagram | Facebook 

Should you let trends drive your creativity? How concerned should you be about saturated markets? Sam Cotterill, Lee White, and Jake Parker discuss the state of the publishing industry and how to navigate it successfully in 2026. 3 Point Perspective Podcast is sponsored by SVSLearn.com, the place where becoming a great illustrator starts!Click here for this episode's links and show notes.

Want the key to original storytelling that resonates with audiences? Jake Parker, Sam Cotterill, and Lee White teach the principles of making meaningful art (even if you're short on new ideas).  3 Point Perspective Podcast is sponsored by SVSLearn.com, the place where becoming a great illustrator starts!Click here for this episode's links and show notes.

Ever wondered if your business idea is viable? If there's a market for your product? If you can succeed in this chaotic climate? Dusty Droz of Dux Somnium Games joins Jake Parker and Samantha Cotterill to share how you can create a thriving business from the most niche ideas in 2026 and beyond. 3 Point Perspective Podcast is sponsored by SVSLearn.com, the place where becoming a great illustrator starts!Click here for this episode's links and show notes.

Why does fostering community matter? Jake Parker, Sam Cotterill, and Lee White share the benefits of a solid creative network (with a bonus discussion about what makes a best-seller!). 3 Point Perspective Podcast is sponsored by SVSLearn.com, the place where becoming a great illustrator starts!Click here for this episode's links and show notes.