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You are an author … do you snap, crackle, and pop at your author events? In this week's AuthorU-Your Guide to Book Publishing, Host Dr. Judith Briles invites Book Designer and Swag Creator Extraordinaire Rebecca Finkle to join her to reveal a variety of tips, tricks, and strategies that will have authors popping out at author events. You will take away: -How to create rock star visibility at your next author event. -How authors can snap, crackle, and pop at your author events going forward. -What book marks should always include. -Essential elements that table runners and pull-up banners must have. -Tips for selling books in bookstores. -Gizmos and gadgets to support book sales at events. -Creating sag that works. And, of course, much more. Tune in for lots of ideas and how-to tactics via the AuthorU-Your Guide to Book Publishing podcast. It's ranked in the Top Ten of bookmarketing campaigns. Since its inception seven years ago, the AuthorU-Your Guide to Book Publishing podcast with over 21 million listeners downloading various shows for practical publishing and book marketing guidance. Join me and become a regular subscriber.
What's the real ROI of a book? That's the question Peter Winick poses to Chief Imaginative Officer of Emerson Consulting, author of "The Expert's Edge: Become the Go-To Authority People Turn to Every Time" and publishing expert Ken Lizotte, in this episode of Leveraging Thought Leadership. Ken has helped more than 350 thought leaders turn their ideas into published works—books, blogs, and articles that position them as authorities in their fields. He's seen it all: the excitement of a new book idea, the confusion around agents and publishers, and the reality that the book itself isn't the profit center—it's the door opener. Ken breaks down the evolving world of publishing—traditional, hybrid, and self-publishing—and reveals how authors can choose the right path based on their business goals. He and Peter cut through the myths about literary agents, unpack how the publishing game really works, and share why alignment between author and publisher is so rare (and so essential). More importantly, Ken makes it clear that a book's success isn't measured in units sold—it's in how well it builds credibility, opens doors to speaking gigs, attracts clients, and establishes long-term brand authority. Whether you're dreaming about your first book or looking to turn ideas into influence, this conversation will show you how to treat your book as a strategic asset, not just a creative project. Three Key Takeaways: • A Book's True ROI Isn't in Sales—It's in Strategy. The financial return on a nonfiction book rarely comes from copies sold. Instead, it comes from what the book enables: paid speaking gigs, consulting work, and business growth. A book is a credibility tool, not a revenue product. • Authors Must Choose the Right Publishing “Game.” Traditional publishing, hybrid, and self-publishing each serve different goals. Ken stresses that authors need to decide early whether they're playing the publisher's game (focused on sales volume) or their own game (using the book as a business and thought leadership tool). • A Great Book Builds Authority, Not Just Audience. The most successful thought leaders use their books to define expertise, attract the right clients, and create long-term influence. The focus shouldn't be on pleasing everyone—it's about reaching the specific audience where your ideas have the greatest impact. If you're fired up by Ken Lizotte's strategies for making a book a business-building tool, then you'll definitely want to hear Lucinda Halpern's episode too. In it, Lucinda debunks the myths that trap many thought leaders—like thinking an agent guarantees a book deal, that publishers will handle all marketing, or that you need huge social media numbers to get published. You'll walk away with clearer insight into publishing timelines, how to build a platform that matters, and how to make a book a lead-generation engine, not just a creative side project. Tune in and get sharper on how to align your ideas, your reach, and your publishing strategy—all toward real growth.
Send us a textIn this captivating episode of Living the Dream with Curveball, we sit down with T.L Champion, a bestselling ghostwriter known as the "legacy ghostwriter." T.L shares her passion for helping individuals craft their stories, ensuring their legacies endure for generations. She explains the ghostwriting process, from initial interviews to the final touches on a manuscript, providing insights into how aspiring authors can bring their visions to life without the stress of writing. T.L discusses the importance of choosing between fiction and nonfiction and offers guidance on what to look for in a ghostwriter. With fascinating anecdotes from her own experiences, including her work with a successful hip-hop artist, T.L emphasizes the transformative power of storytelling. Join us as we explore the art of ghostwriting and the profound impact it can have on both the writer and their audience. Be inspired to share your own story and consider how a ghostwriter might help you achieve your literary dreams.www.legacy-ghostwriter.com
Click Here to ask your book writing and publishing questions!Ever felt like everyone else has the secret playbook for publishing while you're just winging it? Same.In this episode, I spill everything I'd tell you as the author of six books (and having published 50+ for others) if I wasn't afraid you'd unfollow or outright block me. I'll get real about the financial side of authorship—the thin margins, the myth of “making it” with one viral post, and the practical ways nonfiction authors can pair their books with courses, workshops, or speaking to create lasting impact.And because no creative path is linear, I also dive into the human stuff: editors who disagree, 3 a.m. regrets, friends who vanish at launch. The fix for all of it? A simple but powerful rule: adopt a no-panic zone mindset.*** ✍️ You've Been Thinking About This Book Forever. So let's start writing (for real this time). No incense, inspirational playlists, or fancy mantras. Just a clear, doable plan to get your nonfiction or memoir draft written in 33 days.
From Top Chef to magical cooking school: Food Network personality and chef Marisa Churchill chats about her upcoming YA novel, Secrets, Spells, and Chocolate! Find out how she pivoted from cookbook to novel writing inspired by her years of culinary experience. Plus, tips on book marketing, fantasy world-building, and school visits.Want to win some of Marisa's chocolates? From 10/22-11/5 you can preorder her book and send a screenshot of the order to marisa@marisachurchill.com with the subject heading Good Story. Three lucky winners will receive a media kit.Marisa ChurchillWebsite: https://www.marisachurchill.com/Social: @chef_marisachurchillGood Story Company: If you have a story in your head, we're here to help you get it out into the world. We help writers of all skill sets, all genres, and all categories, at all stages of the writing process. Need a hand with brainstorming? Want to find a critique partner? Looking for an editor to help polish up your pitch, your idea, or your entire manuscript? We have all of it and more in our community. If you're ready to take the next step (or the first step) on your writing journey, we're here to help you.Website: https://www.goodstorycompany.comMembership: https://www.goodstorycompany.com/membershipWriting Workshop: https://www.storymastermind.comMary Kole: Former literary agent Mary Kole founded Good Story Company as an educational, editorial, and community resource for writers. She provides consulting and developmental editing services to writers of all categories and genres, working on children's book projects from picture book to young adult, and all kinds of trade market literature, including fantasy, sci-fi, romance, and memoir. She holds an MFA in Creative Writing and has worked at Chronicle Books, the Andrea Brown Literary Agency, and Movable Type Management. She has been blogging at Kidlit.com since 2009. Her book, Writing Irresistible Kidlit, a writing reference guide for middle grade and young adult writers, is available from Writer's Digest Books.Manuscript Submission Blueprint: https://bit.ly/kolesubWriting Irresistible Kidlit: http://bit.ly/kolekidlitIrresistible Query Letters: https://amzn.to/3yg511KWriting Irresistible Picture Books: https://amzn.to/3SrApRUHow to Write a Book Now: https://BookHip.com/ZHXAAKQWriting Interiority: Crafting Irresistible Characters: https://amzn.to/4evsX0BWriting Irresistible First Pages: https://amzn.to/4gxgslqNEW! Show and Tell: https://amzn.to/4kCc4noFollow us on social:YouTube: https://youtube.com/c/goodstoryBluesky: https://bsky.app/profile/goodstory.bsky.socialInstagram: https://instagram.com/goodstorycompanyTikTok: https://www.tiktok.com/@goodstorycoFacebook: https://facebook.com/goodstorycoSubstack: https://goodstoryco.substack.com/
Our best portfolio tips, all in one place! Tune in to hear Jake Parker, Lee White, and multiple guests share how to build a portfolio that stands out and lands the jobs you want. 3 Point Perspective Podcast is sponsored by SVSLearn.com, the place where becoming a great illustrator starts!Click here for this episode's links and show notes.
In this week's AuthorU-Your Guide to Book Publishing, Host Dr. Judith Briles invites Deb Eckerling, the author of Your Goal Guide and 52 Secrets for Goal Setting to dive into the key elements of writing a book proposal. Typically done when a traditional publisher and agent need … the smart author knows that a proposal becomes a roadmap and guide. You will take away: -What is a book proposal and what is its purpose? -Why does a book proposal matter to author success? -Why write a book proposal? -When should a book proposal be written? -What are the most important elements in a book proposal? -What are the lesser-known things that an author needs to include? -How do you take the stress out of the process? -If you have a professional do one, what does it cost? And, of course, much more. Tune in for lots of ideas and how-to tactics via the AuthorU-Your Guide to Book Publishing podcast. It's ranked in the Top Ten of book marketing campaigns. Since its inception seven years ago, the AuthorU-Your Guide to Book Publishing podcast with over 21 million listeners downloading various shows for practical publishing and book marketing guidance. Join me and become a regular subscriber.
Can you really judge a book by its cover? Absolutely, yes. A lot of work goes into planning a book's cover design— marketing goals, representing the author's work, making it appealing to the target audience, legibility, and so much more. This week on the pod, Joe walks us through the things Joe takes into consideration for designing over covers.Note: For those just listening to audio, there's an accompanying slideshow in the video where Joe is showcasing varying covers! Still valuable info with just audio, but we recommending trying to catch the video of this as well.************Thank you for catching the People's Guide to Publishing vlogcast! We post new episodes every Thursday about publishing, authors, and the book industry. You can also listen via your preferred podcast app, or by visiting linktree.com/microcosmGet the book: https://microcosmpublishing.com/catalog/books/3663Get the workbook: https://microcosmpublishing.com/catalog/zines/10031More from Microcosm: http://microcosmpublishing.comMore by Joe Biel: http://joebiel.netMore by Elly Blue: http://takingthelane.comSubscribe to our monthly email newsletter: http://eepurl.com/gIXT6vFind us on social media:Facebook: http://facebook.com/microcosmpublishingBlueSky: https://bsky.app/profile/microcosm.bsky.socialInstagram: http://instagram.com/microcosm_pub************
Paris Chong Show features acclaimed photographer Alan Schaller, who discusses his journey into photography, starting from a crush on a girl to becoming a "golden boy" in the industry. He shares insights into his practice, including his initial investment in a Leica camera and his dedication to street photography, which he attributes to an "obsessive maniac" approach and a flexible freelance musician lifestyle.Schaller also introduces his new company, Iriys, an "ecosystem" designed to support the photography industry. Irys aims to offer book publishing, an agency, galleries, a magazine, and a social media application for photographers. He highlights the company's mission to address challenges faced by photographers in the age of AI and video prevalence, and to create a supportive community where artists receive fair compensation for their work, such as a 50% royalty on book sales.The conversation touches on personal anecdotes, including humorous stories about dropping cameras and a "midlife crisis" purchase of a vintage Aston Martin during lockdown. Paris Chong expresses excitement about Iris and her involvement as a curator, emphasizing the need for such a platform and Schaller's generous approach to sharing knowledge within the photographic community.Show Notes:www.theparischongshow.com/episodes/alan-schaller-from-a-crush-to-photographys-golden-boy-the-birth-of-irysChapters:(00:00:00) Intro(00:01:11) Alan Schaller(00:06:06) A Funny Meeting(00:07:16) Irys Photo App(00:11:32) Lockdown Experience(00:14:30) Irys, but for real this time(00:19:33) Book Publishing & PopUp Galleries(00:25:09) When is the launch of Irys?(00:27:24) Traveling Life(00:29:16) Featured Print & Sponsors(00:33:18) People are obssessed with Alan(00:37:25) Explaining the Photo(00:39:30) How we met again, but different.(00:46:56) Irys Launch Party(00:48:03) Playing with Chaka Khan(00:50:02) Outro
Jake Parker, Anthony Wheeler, and Lee White update us on their latest projects, wins and losses, and the lessons they're learning. Tune in for some illustrator's insider baseball. 3 Point Perspective Podcast is sponsored by SVSLearn.com, the place where becoming a great illustrator starts!Click here for this episode's links and show notes.
Join me for a fun chat with Jesse Finkelstein, my publisher at Page Two Publishing. We discuss what publishers really look for in authors and why hybrid publishing has been an excellent fit for me. Whether you're aspiring to write your own book or are simply curious about the publishing process, we have valuable insights to share. Plus, I give you the inside scoop on my upcoming book, The Referable Client Experience, and some awesome bonuses for those who grab a copy early! Resources and links mentioned in this episode can be found on the show notes page at http://www.staceybrownrandall.com/383
Alee Anderson and Alice Sullivan are here to celebrate the release of their new book, The Definitive Guide to Ghostwriting! This highly intensive process often requires 300-500 hours of work per book, including extensive interviews and research. Learn the secrets to building a ghostwriting career, marketing to develop a strong client base, and translating a client's unique voice and story to the page.Alee AndersonWebsite: https://aleeandersoneditorial.com/Social: @heyyoungwriterAlice SullivanWebsite: https://alicesullivan.com/Social: @alicewritesGood Story Company: If you have a story in your head, we're here to help you get it out into the world. We help writers of all skill sets, all genres, and all categories, at all stages of the writing process. Need a hand with brainstorming? Want to find a critique partner? Looking for an editor to help polish up your pitch, your idea, or your entire manuscript? We have all of it and more in our community. If you're ready to take the next step (or the first step) on your writing journey, we're here to help you.Website: https://www.goodstorycompany.comMembership: https://www.goodstorycompany.com/membershipWriting Workshop: https://www.storymastermind.comMary Kole: Former literary agent Mary Kole founded Good Story Company as an educational, editorial, and community resource for writers. She provides consulting and developmental editing services to writers of all categories and genres, working on children's book projects from picture book to young adult, and all kinds of trade market literature, including fantasy, sci-fi, romance, and memoir. She holds an MFA in Creative Writing and has worked at Chronicle Books, the Andrea Brown Literary Agency, and Movable Type Management. She has been blogging at Kidlit.com since 2009. Her book, Writing Irresistible Kidlit, a writing reference guide for middle grade and young adult writers, is available from Writer's Digest Books.Manuscript Submission Blueprint: https://bit.ly/kolesubWriting Irresistible Kidlit: http://bit.ly/kolekidlitIrresistible Query Letters: https://amzn.to/3yg511KWriting Irresistible Picture Books: https://amzn.to/3SrApRUHow to Write a Book Now: https://BookHip.com/ZHXAAKQWriting Interiority: Crafting Irresistible Characters: https://amzn.to/4evsX0BWriting Irresistible First Pages: https://amzn.to/4gxgslqNEW! Show and Tell: https://amzn.to/4kCc4noFollow us on social:YouTube: https://youtube.com/c/goodstoryBluesky: https://bsky.app/profile/goodstory.bsky.socialInstagram: https://instagram.com/goodstorycompanyTikTok: https://www.tiktok.com/@goodstorycoFacebook: https://facebook.com/goodstorycoSubstack: https://goodstoryco.substack.com/
You can write the best book in your field, hire a top editor, and design a beautiful cover—but if you miss this one critical piece of your launch strategy, your book risks fading into the background after just a few weeks.In this episode of Your Path to Book Publishing, you'll learn: The #1 overlooked element in most nonfiction book launches Why audience engagement must start months before your release date How pre-launch engagement builds momentum, fuels reviews, and drives sales long after launch week Practical ways to engage your audience—even if your launch is right around the cornerToo many authors think their launch begins on release day. The truth? It starts months earlier—when you bring your readers into the process and make them part of the journey.Whether you're self-publishing, going hybrid, or working with a traditional publisher, audience engagement is the foundation for a successful book launch and long-term book marketing strategy.Listen now to learn how to avoid the mistakes most nonfiction authors make and how to build the kind of connection that keeps your book visible for the long haul.Learn more about Your Path to Book Publishing by visiting Juxtabook.com and discover if traditional publishing, self-publishing, or hybrid publishing is right for you. It's time to make your mark and connect with like-minded authors to publish your book, build your author brand, and book marketing. Join TodayLiked this episode? Share it and tag us on Instagram @juxtabkLove the show? Leave a review and let us know!CONNECT WITH US: Website | Instagram | Facebook
Harold Underdown has worked as an independent editor and publishing consultant, providing developmental edits and strategic consulting; and as an in-house editor with Kane Press, McGraw-Hill Education, Charlesbridge, and Orchard Books. He also mentors individual authors - me included! Harold speaks and gives workshops through the Highlights Foundation and SCBWI's national and regional conferences. He wrote The Complete Idiot's Guide to Children's Book Publishing, now in its third edition. He founded and runs "The Purple Crayon," a respected web site with information about the children's publishing world at www.underdown.org. In this, our third discussion, we talk about Harold's upcoming workshop for Highlights on trends in kidlit, and how our process of working together evolved. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/new-books-network
Discover the Historical Traveler for Research and Enhancing Your Storyline In this week's AuthorU-Your Guide to Book Publishing, host Dr. Judith Briles invites promo expert and history hunter Jackie Lapin. She is the founder of Conscious Media Relations, a media relations agency specializing in all matters relating to mind, body and spirit. Jackie is a historical traveler journeying to the past through historical sites, events, and cultures, encompassing both ancient and modern forms of travel. You will take away: -How to maximize locations within a book's storyline. -Tips for using locations, hashtags, and tagging in social media posting. -How authors can use www.TheHistoricalTraveler.com for free. -Discover a special Book Directory and how you can get your book into it. -Use the Historical Traveler as a research tool for your writing. And, of course, much more. Tune in for lots of ideas and how-to tactics via the AuthorU-Your Guide to Book Publishing podcast. It's ranked in the Top Ten of bookmarketing campaigns. Since its inception seven years ago, the AuthorU-Your Guide to Book Publishing podcast with over 21 million listeners downloading various shows for practical publishing and book marketing guidance. Join me and become a regular subscriber.
The Smart Passive Income Online Business and Blogging Podcast
#895 I'm a New York Times bestselling author! This is thanks to my new book, Lean Learning, and a massive pre-launch promotional effort. So, what's changed in my life since earning this prestigious badge? Almost nothing. But writing books is still worth it, and I'll tell you exactly why in today's episode. I'll also share the strategies to help you unlock the true benefits of becoming an author. Importantly, I also want to help you succeed without getting sidetracked by goals that won't move the needle for your brand and business! Listen in to hear what traditional publishers will and won't do for you and why I wouldn't go down this route again. I'll discuss the BILF, books-in-lieu-of-fee, tactic that enabled me to move copies and build relationships around this release. I'll also dive into the promotional methods I've been using since Superfans and Will It Fly? that are still delivering massive results today. Tune in! Show notes and more at SmartPassiveIncome.com/session895.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Click Here to ask your book writing and publishing questions!A single question on a cold Hudson Valley walk: What if there's a body in that hunter's tent? sparked the debut thriller The Gallagher Place by Julie Doar. In this episode, we chat about how she wrote the first draft by instinct, then shifted gears into precision: charting dates, timelines, and cause-and-effect until every twist landed in a way that made sense. When the manuscript worked its way to 100K+ words, cutting became an act of getting clarity on what stays, what goes, and how much weight the opening chapter really has to carry.As it turns out, her years working at Starbucks trained the same muscles that make a thriller work: anticipating and executing under pressure. We talk about turning that fast-twitch instinct into a writing rhythm, plus the art of finishing one idea before chasing the next.We also chat about how querying parallels sales strategy: staggering submissions, treating rejections as market data, and refining pages until they convert. The mindset shift from “why not me?” to “what did I learn?” keeps momentum alive until the right agent says yes. ✍️ You've Been Thinking About This Book Forever. So let's start writing (for real this time). No incense, inspirational playlists, or fancy mantras. Just a clear, doable plan to get your nonfiction or memoir draft written in 33 days.
Caldecott medalist Jason Chin joins Jake Parker and Lee White to discuss life as an award-winning illustrator, the mentorship that shaped his journey, and his dedication to making art that matters to kids and himself. 3 Point Perspective Podcast is sponsored by SVSLearn.com, the place where becoming a great illustrator starts!Click here for this episode's links and show notes.
I sit down with Conni Francini, CEO of Soro Publishing, to explore how she's building a more author-friendly path to publishing. Conni traces her unconventional route—from journalism/PR into education, then a 15-year run in educational publishing where she rose to editor-in-chief and developed award-winning products with partners like the Smithsonian and TIME for Kids.After dozens of candid chats with writers—frustrated by low royalties, limited marketing, slow timelines, and losing creative control—Conni launched Soro Publishing. The model blends the best of traditional and self-publishing: professional editorial and design, months-not-years timelines, authors keeping their rights, creative control, and most royalties, plus a true partnership to grow their platforms.We dig into Soro's three focus lanes—education, business/leadership, and children's books—and what's surprised Conni most about entrepreneurship: the sheer build-from-scratch workload, the importance of loving sales/BD as much as “making the book,” and staying adaptable when the market pulls you into new genres. Conni also shares hard-won lessons for leading creatives (define outcomes, not pixel-perfect solutions) and encouragement for first-time founders and execs: ask for help early and often—you'll be surprised how many people say yes.What You Will LearnWhy many authors feel stuck between traditional and self-publishing—and how a hybrid model can be a win-win.The specific ways Soro helps authors retain rights, voice, and royalties while leveling up quality and speed.How to lead multidisciplinary creative teams: set audience outcomes, invite expertise, and critique by problem, not by prescription.The underestimated realities of starting a company (and how to balance making the product with marketing/business development).How to stay adaptable when real-world feedback nudges your strategy into new lanes.Practical networking advice for new execs/founders: how (and why) to ask for guidance from leaders you don't even know yet.Resources MentionedConni Francini on LinkedInSoro PublishingInstagram — @soropublishingPast partnerships referenced: Smithsonian, TIME for Kids
Is self-publishing still worth it in 2025? For nonfiction authors, the answer depends on understanding the evolving publishing landscape and the strategies that drive long-term success.In this episode of Your Path to Book Publishing, discover seven essential steps to successfully self-publish a nonfiction book in today's market. The episode also explores why more authors are choosing self-publishing over traditional or hybrid publishing — and the exact strategies being used to make it work.Listeners will learn how the industry continues to shift: Amazon KDP and IngramSpark adjusting fees and policies, new print-on-demand platforms like BookVault creating fresh opportunities for direct sales, and AI tools supporting editing, book marketing, and metadata optimization. With reader trust in self-published books higher than ever, the bar for professional design, editing, and early reviews has also been raised.What you'll take away from this episode:The 7 key steps to self-publishing success in 2025How to navigate the trade-offs of cost vs. quality, speed vs. strategy, and control vs. credibilityDistribution strategies that combine Amazon, IngramSpark, and direct-to-consumer salesWhy early reviews fuel Amazon's algorithm and long-term visibilityHow to think beyond the book by bundling with coaching, courses, and eventsWhether exploring publishing options for authors, evaluating hybrid publishing, or ready to take the self-publishing route, this episode breaks down what it takes to publish and market a book that continues to work long after launch.Tune in now to learn how nonfiction authors can build momentum, credibility, and impact through self-publishing.Learn more about Your Path to Book Publishing by visiting Juxtabook.com and discover if traditional publishing, self-publishing, or hybrid publishing is right for you. It's time to make your mark and connect with like-minded authors to publish your book, build your author brand, and book marketing. Join TodayLiked this episode? Share it and tag us on Instagram @juxtabkLove the show? Leave a review and let us know!CONNECT WITH US: Website | Instagram | Facebook
In this week's AuthorU-Your Guide to Book Publishing, Host Dr. Judith Briles invites Mara Purl back to retrace her 35 years in becoming an overnight success with her series of books and connecting with like genre bestselling authors. You will take away: -How to seed an ideal that can become a publishing empire. -The importance of building a team to support the author's vision. -How to plan and execute a book series celebration. -How an author can create an international bridge with words. -How to build a fictional community based on one that exists. -The multi-marathon of publishing. And, of course, much more. Tune in for lots of ideas and how-to tactics via the AuthorU-Your Guide to Book Publishing podcast. It's ranked in the Top Ten of bookmarketing campaigns. Since its inception seven years ago, the AuthorU-Your Guide to Book Publishing podcast with over 21 million listeners downloading various shows for practical publishing and book marketing guidance. Join me and become a regular subscriber.
Click Here to ask your book writing and publishing questions!What happens when a traditionally published debut novel suddenly appears on Kindle Unlimited while still showing wide? That unexpected twist opens into a bigger conversation about publishing decisions (and what's actually within an author's control).In this episode, Turner Gable Kahn, author of The Dirty Version (Harper Perennial), shares how she honored her grandmothers with a pen name, threaded #MeToo-era questions into a contemporary romance, and wrestled with multiple endings before landing on the one that aligned with her feminist lens.We also dig into her writing process. And, the publishing side. A sharp agent and editor helped shape her manuscript, but much to many authors' chagrin, even with a major publishing house, you're still the one creating assets, posting, and doing the lion's share of marketing. If you're weighing traditional vs. indie, fighting the mid-book slump, or simply trying to finish without losing your mind, this conversation offers both clarity and solidarity.
Are your amateur habits blocking your progress? Jake Parker, Sam Cotterill, and Lee White divulge the secrets professional illustrators know that will advance your career to the next level. 3 Point Perspective Podcast is sponsored by SVSLearn.com, the place where becoming a great illustrator starts!Click here for this episode's links and show notes.
Episode 112: Why Book Reviews Are the Secret Fuel Behind Every Successful AuthorWhy do some books climb the Amazon charts while others stall out? The answer isn't just ads, bulk sales, or clever book marketing tactics—it's reviews.In this episode of Your Path to Book Publishing, we dive deep into why reviews are one of the most powerful tools you have as a nonfiction author. You'll learn how they boost your book's visibility, fuel your Amazon ads, build trust with readers, and keep your book selling long after launch week.Here's what you'll discover:Why book reviews matter more than most authors realizeHow reviews fuel algorithms, ads, and long-term book salesThree simple, natural ways to ask for reviews (without being pushy)How to repurpose reviews for your book marketing strategy—on your Amazon description, website, speaking proposals, and LinkedInWhy a mix of positive and even a few negative reviews actually builds credibilityWhether you're self-publishing, hybrid publishing, or traditionally publishing, reviews are not optional—they're essential. Start building your review strategy today to increase your author credibility, connect with readers, and sell more books.Learn more about Your Path to Book Publishing by visiting Juxtabook.com and discover if traditional publishing, self-publishing, or hybrid publishing is right for you. Join the Author Edge Membership and connect with like-minded authors to learn how to publish your book, build your author brand, and book marketing. Join TodayLiked this episode? Share it and tag us on Instagram @juxtabkLove the show? Leave a review and let us know!CONNECT WITH US: Website | Instagram | Facebook
Hey AUTHORS ... Your Voice Is Your Superpower! In this week's AuthorU-Your Guide to Book Publishing, Host Dr. Judith Briles invites Rachel Alena, voice coach and professional narrator joins Dr. Judith Briles for a lively and informative hour of how to use your voice in marketing, in speaking, and in book marketing. She is a talent agent who helps authors and actors find their vocal superpowers to bring their stories to life. Are you ready? What you will get will be a variety of success tips from a voice pro that wil maximizing the sound and quality of your voice. You will take away: -Why your voice matters from the get-go. -Why your voice is the powerhouse it is. -How to find the magic moments in your book to emphasize for your audiobook. -Discover the anatomy of a great narrator. -Building blocks for creating an audiobook that instantly connects with listener include clarity, rhythm, tone, and emotional connection. -Learn how to use script notes to keep your delivery consistent. -Discover the common mistakes that cause listeners to drift away. And, of course, much more. Tune in for lots of ideas and how-to tactics via the AuthorU-Your Guide to Book Publishing podcast. It's ranked in the Top Ten of bookmarketing campaigns. Since its inception seven years ago, the AuthorU-Your Guide to Book Publishing podcast with over 21 million listeners downloading various shows for practical publishing and book marketing guidance. Join me and become a regular subscriber.
Canadian publisher Page Two found their publishing niche early on, honed it to perfection, and have had great success since then. It's always helpful to learn from other publisher's stories to improve your own publishing business, so Page Two Co-Founder and Co-CEO Trena White joins the podcast today to share details about how their team discovered the best books for their business, how they build strong relationships with their authors, how they built their staff, and much more.PARTICIPANTSTrena White is co-founder and co-CEO of book publishing firm Page Two, which publishes non-fiction books by leading experts. Founded in 2013, the boutique hybrid publisher curates and publishes a thoughtful list of books, workbooks, and journals by authors who are leaders in their subjects, specializing in business and leadership, finance, self-help, relationships, health and wellness, and parenting. The company's books are sold around the world and have been translated into dozens of languages. It has published category-defining books that have sold 1 million+ copies, including The Coaching Habit and Exactly What to Say. Trena was a finalist for the RBC Women of Influence Trailblazer Award. Before launching Page Two, she was publisher of Douglas & McIntyre and Greystone Books, Canada's largest independent book publisher at the time; and an editor at McClelland & Stewart, now an imprint of Penguin Random House.Independent Book Publishers Association is the largest trade association for independent publishers in the United States. As the IBPA Director of Membership & Member Services, Christopher Locke assists the 3,900 members as they travel along their publishing journeys. Major projects include managing the member benefits to curate the most advantageous services for independent publishers and author publishers; managing the Innovative Voices Program that supports publishers from marginalized communities; and hosting the IBPA podcast, “Inside Independent Publishing (with IBPA).” He's also passionate about indie publishing, because he's an author publisher himself, having published two novels so far in his YA trilogy, The Enlightenment Adventures.LINKSLearn more about the many benefits of becoming a member of Independent Book Publishers Association (IBPA) here: https://www.ibpa-online.org/Learn more about Page Two here: https://pagetwo.com/Follow IBPA on:Facebook – https://www.facebook.com/IBPAonlineX – https://twitter.com/ibpaInstagram - https://www.instagram.com/ibpalovesindies/Follow Trena White here:LinkedIn (Trena): https://ca.linkedin.com/in/trenawhite LinkedIn (Page Two): https://ca.linkedin.com/company/page-two Instagram: https://www.instagram.com/pagetwo_books/ Facebook: https://www.facebook.com/pagetwo/Twitter / X: https://twitter.com/PageTwoBooks
Click Here to ask your book writing and publishing questions!Maid meets Under the Tuscan Sun!Betsy Cornwell built her career writing young adult fantasy, but her newest book tells an entirely different story. In this episode, Betsy opens up about her memoir, Ring of Salt, which chronicles her escape from an abusive marriage and her creation of a sanctuary for single-parent artists.At the center is the Old Knitting Factory in western Ireland, a historic building she transformed into a childcare-inclusive residency. What began as a crowdfunded dream became both a physical refuge and a symbol of resilience, reshaping her creative life.Betsy also shares wisdom about the writing process itself. Teaching creative writing at the University of Galway, she knows firsthand how perfectionism derails authors and offers that waiting to write or release a book until it's guaranteed “good” is like refusing to give birth unless you know the baby will be perfect.This is an episode for anyone wrestling with the voice that says “not good enough.” Ring of Salt releases September 30th.
Are your business chops lacking? Jake Parker, Anthony Wheeler, and Lee White teach how to market your work, communicate with clients, unravel contracts, and more to create a sustainable career. Tune in to take your business from good to great. 3 Point Perspective Podcast is sponsored by SVSLearn.com, the place where becoming a great illustrator starts!Click here for this episode's links and show notes.
In this episode, Jodi highlights the most common red flags that signal a book was not professionally published. She explains why issues like poor typesetting, weak cover design, excessive typos, and missing required elements can undermine an author's credibility and the book's effectiveness as a business asset. Jodi also points listeners to the IBPA Industry Standards Checklist as an essential tool for ensuring self-published and hybrid books meet professional publishing standards. Time Stamps: 00:00:00 - Introduction to the Podcast Welcome to the Right Published Market podcast, where business owners learn about using books as marketing assets. 00:01:00 - Signs of Unprofessional Publishing Discussion on the importance of professional publishing and the potential pitfalls of DIY publishing. 00:01:55 - Red Flag #1: Unprofessional Design Exploring the significance of typesetting and design in making a book look professional. 00:04:16 - Red Flag #2: Too Many Typos The impact of typos on a book's credibility and the importance of professional editing. 00:05:41 - Red Flag #3: Poor Cover Design Key elements of effective book cover design and common mistakes to avoid. 00:07:48 - Red Flag #4: Incorrect Order of Matter The importance of following industry standards for the order of sections in a book. 00:09:13 - Red Flag #5: Missing Required Information Discussing essential elements that should be included in a book, such as copyright information. 00:10:59 - Utilizing IBPA Standards Encouragement to use the Independent Book Publishers Association standards for self-publishing. 00:12:35 - Conclusion and Final Thoughts Recap of the importance of professionalism in publishing and resources for authors. Keywords: book publishing, professional publishing, self-publishing standards, hybrid publishing, typesetting, book design, book cover mistakes, copyediting, proofreading, typos in books, book structure, copyright page, IBPA standards, independent publishing, business owner authors, book marketing asset Resources Mentioned: Coffee + Commas signup: https://bit.ly/coffeeandcommassignup Ready Set Write Challenge: www.jodibrandoneditorial.com/readysetwrite IBPA Industry Standards Checklist: https://www.ibpa-online.org/page/standards-checklist-download LINK TO FULL EPISODE (RAW) TRANSCRIPT: https://docs.google.com/document/d/1JXjzuG9U7D8hWD9wW8YOdGii0Rtrge48H2cgUCSI1cQ/edit?usp=sharing
Many authors think of AI only as a shortcut to write faster. But what if it could actually serve as your developmental editor?In this episode of Your Path to Book Publishing, I share the exact AI strategy I used on my own book draft—how it flagged weaknesses I completely missed and how you can use it to sharpen your writing without losing your voice.BY THE TIME YOU FINISH LISTENING, YOU'LL DISCOVER:Why good prompts are the difference between vague notes and actionable editing feedbackHow to use audience details to get targeted insights from AIA step-by-step method to handle AI's feedback without feeling overwhelmedPractical ways to keep your unique voice while still improving structure, flow, and clarityIf you're working on a nonfiction manuscript—whether you're pursuing self-publishing, hybrid publishing, or traditional publishing—this episode will help you see how AI can save you hours of editing while making your book more engaging and impactful for your readers.Learn more about Your Path to Book Publishing by visiting Juxtabook.com and discover if traditional publishing, self-publishing, or hybrid publishing is right for you. Join the Author Edge Membership and connect with like-minded authors to learn how to publish your book, build your author brand, and book marketing. Join TodayLiked this episode? Share it and tag us on Instagram @juxtabkLove the show? Leave a review and let us know!CONNECT WITH US: Website | Instagram | Facebook
In this week's AuthorU-Your Guide to Book Publishing, Host Dr. Judith Briles invites Deb Eckerling, the author of Your Goal Guide and 52 Secrets for Goal Setting to dive into the how, why, and when to create author and book goals. You will take away: -Your takeaways include: -Why is it so important for authors to set goals? -What are different types of author goals? -How does networking figure into author goals? -What stops authors from setting and accomplishing goals? -How do you know when it's time to review, refresh, or hit the pause button on your goals? -Discover the DEB Method. -Why authors should make their own rules. And, of course, much more. Tune in for lots of ideas and how-to tactics via the AuthorU-Your Guide to Book Publishing podcast. It's ranked in the Top Ten of bookmarketing campaigns. Since its inception seven years ago, the AuthorU-Your Guide to Book Publishing podcast with over 21 million listeners downloading various shows for practical publishing and book marketing guidance. Join me and become a regular subscriber.
Click Here to ask your book writing and publishing questions!Most authors have as big a stack (if not bigger) of abandoned drafts as they do books that actually make it into the world. Jane Hamilton—bestselling author of The Book of Ruth and A Map of the World and two-time Oprah Book Club pick—is refreshingly open about that reality.Her newest novel, The Phoebe Variations, took nearly a decade to finish. Not because she was “blocked,” but because finding the center of a story often means writing and tossing out entire versions until one finally lands. “I wrote probably seven distinct novels before I got to what it is now,” she told me.She talks about putting “Spanx” on her drafts while acknowledging the boxes of pages she'll likely never read again. As I always say, those pages weren't wasted; they were the stepping stones to the book she ultimately wrote. “I just have to make it the best failure I can,” she says, “and in doing so I get to the next place.”For writers who may also feel stuck (*raises own hand), her perspective is freeing. Writing isn't mechanical. It's unpredictable and sometimes maddening. But it's always a process of discovery.Whether you've read Jane's work for years or are just meeting her now, this conversation is a candid look at the messy road to great storytelling.
Brent Taylor started at Triada US as an 18-year-old intern and has since built a successful career representing children's and adult fiction. Hear his thoughts on what's booming in the market, what will be hot next year, the rise of romance, tips for querying authors, hybrid publishing and more!Brent TaylorWebsite: https://www.btaylorbooks.com/Triada USGood Story Company: If you have a story in your head, we're here to help you get it out into the world. We help writers of all skill sets, all genres, and all categories, at all stages of the writing process. Need a hand with brainstorming? Want to find a critique partner? Looking for an editor to help polish up your pitch, your idea, or your entire manuscript? We have all of it and more in our community. If you're ready to take the next step (or the first step) on your writing journey, we're here to help you.Website: https://www.goodstorycompany.comMembership: https://www.goodstorycompany.com/membershipWriting Workshop: https://www.storymastermind.comMary Kole: Former literary agent Mary Kole founded Good Story Company as an educational, editorial, and community resource for writers. She provides consulting and developmental editing services to writers of all categories and genres, working on children's book projects from picture book to young adult, and all kinds of trade market literature, including fantasy, sci-fi, romance, and memoir. She holds an MFA in Creative Writing and has worked at Chronicle Books, the Andrea Brown Literary Agency, and Movable Type Management. She has been blogging at Kidlit.com since 2009. Her book, Writing Irresistible Kidlit, a writing reference guide for middle grade and young adult writers, is available from Writer's Digest Books.Manuscript Submission Blueprint: https://bit.ly/kolesubWriting Irresistible Kidlit: http://bit.ly/kolekidlitIrresistible Query Letters: https://amzn.to/3yg511KWriting Irresistible Picture Books: https://amzn.to/3SrApRUHow to Write a Book Now: https://BookHip.com/ZHXAAKQWriting Interiority: Crafting Irresistible Characters: https://amzn.to/4evsX0BWriting Irresistible First Pages: https://amzn.to/4gxgslqNEW! Show and Tell: https://amzn.to/4kCc4noFollow us on social:YouTube: https://youtube.com/c/goodstoryBluesky: https://bsky.app/profile/goodstory.bsky.socialInstagram: https://instagram.com/goodstorycompanyTikTok: https://www.tiktok.com/@goodstorycoFacebook: https://facebook.com/goodstorycoSubstack: https://goodstoryco.substack.com/
Are you unknowingly exposing yourself as an amateur? Learn the most common mistakes new illustrators make and how to create more professional results with Lee White, Sam Cotterill, and Jake Parker! 3 Point Perspective Podcast is sponsored by SVSLearn.com, the place where becoming a great illustrator starts!Click here for this episode's links and show notes.
What in the world is going on in picture book publishing? Is it slow for everyone or is it just you? Are global events affecting the industry? Surely, COVID-19 isn't still impacting our market. In this episode, Emma, Julie, and Kelli explore what publishing looks like currently for picture book creators, what we hope it looks like in the future, and what we can do about it right now. With the current state of picture book publishing, every submission opportunity counts. Lucky for you, there's still time to get a Summit + Submissions Ticket to Picture Book Summit 2025 and take advantage of our SEVEN manuscript submission opportunities. Go to www.picturebooksummit.com.
A $1.5 billion settlement just shook the publishing world—and it directly affects you as an author. Anthropic, the creators of Claude AI, have agreed to pay one of the largest copyright recoveries in U.S. history for using pirated books to train their models.In this episode of Your Path to Book Publishing, we'll break down what happened, why it matters, and how you can protect your work in the age of AI, whether you're self-publishing, hybrid publishing, or working with a traditional publisher.BY THE TIME YOU FINISH LISTENING, YOU'LL LEARN:What the Anthropic settlement means for authors, publishers, and the future of copyright in AIWhy your publishing contract (and rights ownership) matters more than everHow to check if your book is part of the settlement database this fallPractical steps you can take right now to protect your work and strengthen your legal standingThis is one of the biggest shifts in modern publishing. Don't miss this chance to understand how it impacts your book, your royalties, and your author business.Learn more about Your Path to Book Publishing by visiting Juxtabook.com and discover if traditional publishing, self-publishing, or hybrid publishing is right for you. Join the Author Edge Membership and connect with like-minded authors to learn how to publish your book, build your author brand, and book marketing. Join TodayLiked this episode? Share it and tag us on Instagram @juxtabkLove the show? Leave a review and let us know!CONNECT WITH US: Website | Instagram | Facebook
In this episode, I sit down with acclaimed writer and poet Kathleen Norris to talk about her deeply personal new book, Rebecca Sue. The book tells the story of her sister Becky - born with brain damage at birth - whose life was marked by both difficulty and transformation, humor and resilience. Kathleen shares what it was like to grow up alongside Becky, how storytelling became a way of honoring her full humanity, and why persistence was necessary to bring this book into the world. Along the way, she reflects on grief, community, the role of faith, and the ways we learn to see people not through labels or limitations, but in the fullness of who they are. This is a conversation about love, loss, and the surprising grace that emerges when we pay attention to every story - even the ones we're tempted to overlook.Kathleen Norris is the award-winning poet, writer, and author of the New York Times bestselling books The Cloister Walk, Acedia & Me: A Marriage, Monks, and a Writer's Life, Dakota: A Spiritual Geography, Amazing Grace: A Vocabulary of Faith, The Virgin of Bennington, and several volumes of poetry. Exploring the spiritual life, her work is at once intimate and historical, rich in poetry and meditations, brimming with exasperation and reverence, deeply grounded in both nature and spirit, sometimes funny, and often provocative.Widowed in 2003, Kathleen Norris now divides her time between South Dakota and Honolulu, Hawaii, where she is a member of an Episcopal church. She travels to the mainland regularly to speak to students, medical professionals, social workers, and chaplains at colleges and universities, as well as churches and teaching hospitals. For many years she was the poetry editor of Spirituality & Health magazine. She serves as an editorial advisor for the monthly Give Us This Day from Liturgical Press, and writes for a weekly e-newsletter, Soul Telegram: Movies & Meaning with her friend Irish storyteller Gareth Higgins.Kathleen's Book:Rebecca SueSubscribe to Our Substack: Shifting CultureConnect with Joshua: jjohnson@allnations.usGo to www.shiftingculturepodcast.com to interact and donate. Every donation helps to produce more podcasts for you to enjoy.Follow on Facebook, Instagram, Twitter, Threads, Bluesky or YouTubeConsider Giving to the podcast and to the ministry that my wife and I do around the world. Just click on the support the The Balance of GrayFaith That Challenges. Conversations that Matter. Laughs included. Subscribe Now!Listen on: Apple Podcasts Spotify The Balance of GrayFaith That Challenges. Conversations that Matter. Laughs included. Subscribe Now!Listen on: Apple Podcasts SpotifySupport the show
Send us a textIn this episode, we sit down with Brian Kelly, a traditional tattoo artist with 20 years of experience. Brian shares his journey from growing up in Minnesota to moving to Europe for grad school in Fine Arts, and how he balanced his tattoo career while studying. He delves into the practical benefits and shortcomings of art school, recounts his tattooing experiences in Ireland and Germany, and discusses his publishing ventures, including his tattoo flash books. Brian also talks about the differences between using traditional coil machines and modern rotary machines, as well as his approaches to tattooing and art. Support the show
What does it take for a self-published author to turn a niche book into a best-seller—and then hand it over to a traditional publisher for its second edition? Erik Hanberg did just that with "The Little Book of Boards: A Board Member's Handbook for Small and Very Small Nonprofits". His journey offers lessons in entrepreneurship, publishing strategy, and the business of thought leadership. In this episode, Erik shares how his early board experiences shaped his expertise and sparked a desire to help others avoid common pitfalls. What started as trial by fire became a passion for teaching—and a book that has sold more than 40,000 copies. By targeting a highly specific audience, he created a resource that spread by word of mouth, bulk orders, and Amazon's niche algorithms. We explore the business side of publishing, from self-funded ads that fueled sales growth to negotiating with a Big 5 imprint for the book's second edition. Erik reveals the financial trade-offs between steady monthly royalties as an independent author and the broader reach a publisher's distribution network can provide. He also explains how he negotiated a contract that protected his long-term interests. Beyond sales, Erik talks about the opportunities that came once he became “the guy who wrote the book.” From board retreats across the country to consulting engagements, his authorship opened doors that no marketing campaign alone could create. And as AI reshapes how people access answers, Erik reflects on why human experience, frameworks, and authenticity still matter in thought leadership. If you've ever wondered how to transform expertise into a platform, or how to balance independence with institutional backing, Erik's story is both practical and inspiring. Three Key Takeaways: • Niche sells big. By writing The Little Book of Boards for small and very small nonprofits, Erik reached the largest segment in the nonprofit space—and sold more than 50,000 copies. • Publishing is strategy, not luck. Erik turned modest sales into consistent revenue by investing in Amazon ads, then leveraged his track record to negotiate a traditional publishing deal on his terms. • Books open doors. Beyond royalties, authorship positioned Erik as an authority, leading to nationwide consulting and board retreat opportunities—proof that thought leadership creates business growth far beyond the page. If Erik Hanberg's story showed you how a single book can spark authority and open doors in the nonprofit world, you'll want to hear how Andrew Button is doing the same—this time in local communities. Andrew shares how thought leadership builds courage, activates ideas, and fuels grassroots change. Don't just think about scaling ideas nationally—see how they thrive locally, too. Listen now to Andrew Button's episode on thought leadership in local communities.
Why Listening Can Elevate Authors for Book Success In this week's AuthorU-Your Guide to Book Publishing, Host Dr. Judith Briles invites Dr. Jacalyn Kerbeck, Chief Listening Officer, and founder and visionary for the USA Global TV & Radio Network. Her network has created over 8,100 show to over 40 countries. Dr. Jacalyn is known as the Listening Mentor. Her website is www.USAGlobalTV.com. You will take away: -What Elevated Listening is and why you should care. -Why listening is a crucial tool all authors. -What the four areas of Elevated Listening is. How authors can raise their success quotients by listening to understand, notjust to respond. -How intentional listening can build an author brand. -How being a podcast guest can increase book sales and add to author credibility And, of course, much more. Tune in for lots of ideas and how-to tactics via the AuthorU-Your Guide to Book Publishing podcast. It's ranked in the Top Ten of bookmarketing campaigns. Since its inception seven years ago, the AuthorU-Your Guide to Book Publishing podcast with over 21 million listeners downloading various shows for practical publishing and book marketing guidance. Join me and become a regular subscriber.
In this episode of Acta Non Verba, host Marcus Aurelius Anderson sits down with Don Bentley—former FBI special agent, SWAT team member, Army Apache helicopter pilot, and New York Times bestselling author. Don shares his journey from military and law enforcement to writing acclaimed thriller novels, discusses the art and discipline of writing, and offers insights on leadership, resilience, and servant leadership. Episode Highlights: 00:49 — Don Bentley’s background: FBI, SWAT, Army pilot, and bestselling author 06:30 — Taking over the Mitch Rapp series and honoring Vince Flynn’s legacy 21:00 — Don’s writing process: organic vs. plotting, overcoming creative blocks 33:00 — Lessons in leadership and servant leadership from military and civilian life Guest Bio:Don Bentley is a New York Times bestselling author known for the Matt Drake series, Tom Clancy Jack Ryan Jr. novels, and the Vince Flynn Mitch Rapp series. Before becoming a full-time writer, Don served as an FBI special agent, SWAT team member, and Army Apache helicopter pilot. His real-world experience brings authenticity and depth to his thrillers. Contact Info: Website: com Social: @BentleyDonB on X (Twitter), Facebook, and Instagram For signed copies: Order via his website or Poisoned Pen Bookstore (Arizona) Learn more about the gift of Adversity and my mission to help my fellow humans create a better world by heading to www.marcusaureliusanderson.com. There you can take action by joining my ANV inner circle to get exclusive content and information.See omnystudio.com/listener for privacy information.
Publishing a book may feel like an overwhelming project, but for lawyers it can be one of the most effective ways to build credibility, attract new clients, and open doors to new opportunities. In this episode of Counsel to Counsel, host Stephen Seckler speaks with Melanie Herschorn, publisher and book marketing strategist, about how attorneys can transform their expertise into a powerful marketing asset. Melanie draws on her diverse career in journalism, PR, entrepreneurship, and publishing to explain: Why publishing a book can significantly enhance your visibility and authority as a lawyer Common myths that hold professionals back from writing a book — and how to overcome them How long it realistically takes to produce a client-facing book and why length isn't the most important factor The difference between self-publishing, traditional publishing, and hybrid models How to continue marketing your book long after the launch, and whether there's a “statute of limitations” on calling it “new” Creative ways to repurpose book content into social media, podcasts, speaking engagements, and client gifts The role of AI in publishing — where it can help, and where it creates risks Melanie also shares her process for guiding attorneys from concept to published book, and how her clients have seen tangible business growth as a result. If you've been curious about publishing but aren't sure where to begin, this episode will give you the roadmap and inspiration to take the first step
Join Jake Parker, Lee White, and Anthony Wheeler for a discussion about Google's AI storybook app, a recently rediscovered N.C. Wyeth mural, and a children's book that can detect color blindness. 3 Point Perspective Podcast is sponsored by SVSLearn.com, the place where becoming a great illustrator starts!Click here for this episode's links and show notes.
Here's a riddle: why can a $150,000 “good” book deal leave you with less money this year than a $50,000 “very nice” deal?In this episode of Your Path to Book Publishing, we're unpacking the reality of book advances—what they are, how they're paid, and the contract details that matter more than the headline number.If you're a nonfiction author exploring traditional publishing as a path to boost your credibility, speaking opportunities, consulting pipeline, or business growth, this episode will give you the clarity you need.Here's what you'll learn:How book advances actually work (and why you don't usually have to pay them back).The three factors that matter most: math, timing, and terms.How payouts are structured across signing, manuscript delivery, and publication.The five categories of book deals—from “nice” to “major.”Why most books never “earn out” their advances—and how that impacts your royalties.Two critical clauses to check in your contract: accounting methods and sub-rights.Whether you're thinking about publishing strategies, comparing self-publishing vs. traditional publishing, or just curious how author royalties really stack up, this episode will help you understand what's behind those big book deal announcements.
What would your art (and your life) look like if you reinvented yourself by the New Year? Jake Parker, Sam Cotterill, and Lee White share habits to start today so you can hit the ground running in 2026. 3 Point Perspective Podcast is sponsored by SVSLearn.com, the place where becoming a great illustrator starts!Click here for this episode's links and show notes.
Episode Summary:In this episode of WV Uncommonplace, J.R. sits down with Jennifer Longworth, founder of Bourbon Barrel Podcasting, editor, podcaster, and now author. Jennifer shares her journey from podcast producer to published writer, opening up about the inspiration behind her book and what it means to finally put her story on paper.We also dive into her appearance at Podcast Movement, where she connected with creators from around the world, shared her insights on podcast editing and storytelling, and highlighted why community-driven events are vital for the future of podcasting.What You'll Hear in This Episode:Jennifer's path from audio editor to author.Behind-the-scenes of her new book and what inspired her to write it.Key lessons she took away from Podcast Movement.The importance of clarity and authenticity in both writing and podcasting.How she balances entrepreneurship, creativity, and personal storytelling.About Jennifer Longworth:Jennifer Longworth is the founder of Bourbon Barrel Podcasting, where she helps creators launch, edit, and grow their shows. With over a decade of experience in audio production, she's worked with a wide range of voices and industries. Now, as an author, Jennifer adds another dimension to her creative journey—proving that whether through a microphone or a manuscript, storytelling always finds its way.
Think your book is ready for the world? Not so fast. Before you publish, you need a plan. And this week's guest, Naren Aryal, CEO, Amplify Publishing Group helps you build one that actually works.You'll get the inside track on today's publishing options: traditional, self, and hybrid. More important, you'll learn how to pick the path that fits your goals, and how to turn your book into something bigger.Find out why the smartest authors start marketing long before launch, how a clear target audience changes everything, and why your book might be your best tool for landing speaking gigs, consulting clients, and global deals.In this episode you'll discover how to...Pick your path: The real-world pros and cons of each publishing modelAvoid the launch trap: Why most books flop—and what to do insteadMake your book work harder: Get more than sales—get leads, stages, and dealsGrow before you go live: Build your audience early and connect like a proIf you want your book to do more than sit on a shelf, hit the play button now!Here's how to connect with Naren:WebsiteEmailLinkedIn - NarenLinkedIn - Amplify PublishingInstagram*************************************************************************Want More Book Marketing Ideas? Subscribe to Book Marketing with Susan Friedmann on Substack for fresh, thought-provoking strategies that challenge the norm and help you market your book in smarter, more effective ways. Click here to join me FREE on Substack Or, if you're ready for the inside track, become a paid subscriber for exclusive behind-the-scenes marketing templates, campaign breakdowns, and access to my best strategies.
Have you lost the fun of making art? Lee White, Sam Cotterill, and Anthony Wheeler share how to rediscover the delight of creating through play. You'll learn how limitations give you freedom, how letting loose might be the antidote to your burnout, and much more. 3 Point Perspective Podcast is sponsored by SVSLearn.com, the place where becoming a great illustrator starts!Click here for this episode's links and show notes.
It's time for an update! Samantha Cotterill, Lee White, and Anthony Wheeler share what they're working on and the lessons they're learning in the process. Tune in to discover how to listen to your creative voice and maintain play in your illustration practice. 3 Point Perspective Podcast is sponsored by SVSLearn.com, the place where becoming a great illustrator starts!Click here for this episode's links and show notes.
Trying to impress the wrong crowd? Samantha Cotterill, Jake Parker, and Lee White discuss the temptation to create for your peers and how to return to your authentic expression. 3 Point Perspective Podcast is sponsored by SVSLearn.com, the place where becoming a great illustrator starts!Click here for this episode's links and show notes.