Podcasts about book publishing

Book launch publicity has changed. Big media opportunities can still be valuable, but the most effective book marketing often comes from knowing your audience, understanding where they spend time, and showing up with consistent value.In this episode of Your Path to Book Publishing, we continue the book launch series with Marissa Eigenbrood, President and Partner of Smith Publicity. Marissa shares what authors need to know about publicity today, how publishing options have evolved, and why a successful launch starts with clarity around the real job of your book.We also talk about why authors should prepare their network early, create content beyond the manuscript, and focus on audience-building opportunities instead of chasing visibility for visibility's sake.In this episode, you'll learn: Why book publicity is more targeted than ever  How content and network engagement support a stronger launch  Why “value over viral” is a better mindset for authors building their platformConnect with Marissa and Smith PublicityTo learn more about Marissa Eigenbrood and Smith Publicity, visit SmithPublicity.com or connect with Marissa on LinkedIn. Smith Publicity works with nonfiction authors, thought leaders, and publishers on book publicity, author promotion, content strategy, and media outreach. Smith Publicity Website: SmithPublicity.com Contact Email: Info@SmithPublicity.com Smith Publicity Phone: (856) 489-8654 Learn more about Your Path to Book Publishing by visiting Juxtabook.com  and discover if traditional publishing, self-publishing, or hybrid publishing is right for you. Liked this episode? Share it and tag us on Instagram @juxtabookpressConnect with the Host on LinkedIn: @ZachKristensenLove the show? Leave a review and let us know!CONNECT WITH US: Website | Instagram | Facebook 

Click Here to ask your book writing and publishing questions!In this heartfelt interview, author Cinelle Barnes shares her journey through writing A Way Home (Little A, June 9, 2026), a heart-wrenching memoir about remembering and rebuilding a life after everything known disappears in a flash. Her latest memoir takes us alone with her as she recovers from a sudden ruptured brain aneurysm. But her journey was far more than physical. It's the healing of soul, of body, of identity. It's a woman/mother/daughter/immigrant/writer redrawing the map of herself. The mere existence of this book is a triumph, and the beautiful magic of it is a feat of awe. Cinelle is also the author of Monsoon Mansion: A Memoir and Malaya: Essays on Freedom. 

A successful book launch does not happen by accident. It takes planning, focus, communication, and a clear understanding of what your book is meant to do after it enters the world.In this episode of Your Path to Book Publishing, we continue the book launch series with Josh Porter, author of The Last Human Marketer: Turning AI into Stories That Win Customers. Josh shares what it was like to turn his expertise in AI product marketing into a business parable designed to support his consulting work.The conversation explores how Josh approached the book publishing process as a first-time author, from writing and editing to design, pre-launch marketing, and launch week strategy. You'll hear how he built a launch team, used a virtual publication-day event to create momentum, and hosted an in-person book launch party to build connection, content, and business opportunities.For nonfiction authors who want their book to do more than sit on a shelf, this episode offers a helpful look at how a thoughtful launch can build buzz, generate reviews, and support long-term author goals.In this episode, you'll learn: How pre-launch marketing and a launch team can create momentum before publication day  Why book launches work best when they create strategic moments, not just social media posts  How a book can build authority, support your business, and open new opportunities Pick up a copy of The Last Human MarketerConnect with Josh Porter at www.thunderwolf.co Learn more about Your Path to Book Publishing by visiting Juxtabook.com  and discover if traditional publishing, self-publishing, or hybrid publishing is right for you. Liked this episode? Share it and tag us on Instagram @juxtabookpressConnect with the Host on LinkedIn: @ZachKristensenLove the show? Leave a review and let us know!CONNECT WITH US: Website | Instagram | Facebook 

Click Here to ask your book writing and publishing questions!In this episode, Elizabeth Lyons and Liz Lawson discuss Liz's journey from YA to adult fiction (It Happened One Murder, July 2026), the realities of book launches, and insights into the publishing industry. She shares personal experiences, misconceptions about launch days, and the evolving landscape of genre categories.TOPICS INCLUDE:- Transitioning from YA to Adult Fiction- Understanding Reader Expectations- The Differences in Writing YA vs. Adult- Navigating Genre and Audience- The Evolution of YA and Adult Fiction- The Challenge of Engaging Young Readers- The Complexity of Book Marketing

No two books are exactly alike, and no two authors have the same goals. So your book launch strategy shouldn't be one-size-fits-all either.In this episode of Your Path to Book Publishing, we're kicking off a new series on book launches and what authors need to think about before launch day arrives. Whether you're self-publishing, hybrid publishing, or traditionally publishing, your launch should start with your “why”—why you wrote the book, who you want to reach, and what success looks like for you.You'll learn why no one will care more about your book launch than you, how to think about sales goals versus impact goals, and why audience clarity should guide your book marketing decisions. We'll also look at how your budget, publishing path, and reader experience can shape the launch plan that fits you best.This episode also previews upcoming conversations with Josh Porter, author of The Last Human Marketer, and Marissa Eigenbrood, president and partner of Smith Publicity, as we continue exploring what makes a strong, strategic book launch.In This EpisodeYou'll hear about: Why your book launch should match your goals  How your “why” shapes your book launch strategy  The difference between sales, impact, and business-growth goals  Why audience clarity matters before choosing launch tactics  How to think about the reader experience before and after launchLearn more about Your Path to Book Publishing by visiting Juxtabook.com  and discover if traditional publishing, self-publishing, or hybrid publishing is right for you. Liked this episode? Share it and tag us on Instagram @juxtabookpressConnect with the Host on LinkedIn: @ZachKristensenLove the show? Leave a review and let us know!CONNECT WITH US: Website | Instagram | Facebook 

Every standout book has one thing in common: a strong editorial process behind it.  In this episode of “Inside Independent Publishing (with IBPA),” the Editorial Freelancers Association's Director of Professional Development Asher Rose Fox demystifies what it really takes for independent publishers, author-publishers, and authors to transform a manuscript into a market-ready book—covering every stage of editing, what you can expect to invest, and how to collaborate effectively with editors. If you're serious about publishing a book that readers—and reviewers—take seriously; this is an episode you can't afford to miss. PARTICIPANTS Asher Rose Fox (they/them) has been an editor and activist for over 30 years. A longtime member of the Editorial Freelancers Association, Asher is proud to serve the freelance editing community as the EFA's Director of Professional Development. They've held staff editorial roles at Publishers Weekly, About.com, PCMag, and The Annals of Improbable Research; freelanced for innumerable clients, including Strange Horizons, Popular Mechanics, nonsense nyc, Anesthesiology News, and many individual authors; and volunteered with 10%+, Common Cause, the League of Women Voters, Arisia, Readercon, and Kolot Chayeinu/Voices of Our Lives. Asher has also co-edited the groundbreaking and award-shortlisted anthology Long Hidden, delighted Twitter as GRAMMARHULK, and played a human aerodrome for paper airplanes at the Ig Nobel Awards. They make things better. Independent Book Publishers Association is the largest trade association for independent publishers in the United States. As the IBPA Director of Membership & Member Services, Christopher Locke assists the 4,000 members as they travel along their publishing journeys. Major projects include managing the member benefits to curate the most advantageous services for independent publishers and author publishers; managing the Innovative Voices Program that supports publishers from marginalized communities; and hosting the IBPA podcast, “Inside Independent Publishing (with IBPA).” He's also passionate about indie publishing, because he's an author publisher himself, having published two novels so far in his YA trilogy, The Enlightenment Adventures. LINKS Learn more about the Editorial Freelancers Association at https://www.the-efa.org/ Follow the EFA on: Facebook - https://www.facebook.com/EFAFreelancers Instagram - https://www.instagram.com/efafreelancers/ Bluesky - https://bsky.app/profile/efafreelancers.bsky.social YouTube - https://www.youtube.com/@efa1970/featured?themeRefresh=1 LinkedIn - https://www.linkedin.com/company/efafreelancers/ Follow IBPA on: Facebook – https://www.facebook.com/IBPAonline Instagram - https://www.instagram.com/ibpalovesindies/ LinkedIn: https://www.linkedin.com/company/independent-book-publishers-association This episode is presented by Friesens Corporation. Learn more at https://www.friesens.com/

Click Here to ask your book writing and publishing questions!In this episode, Joan F. Smith, author of Your Soulmail is Attached (her debut adult novel), shares her journey through the publishing world, her writing process, and insights into navigating multiple editors, genres, and the realities of a writing career. TOPICS COVEREDWriting process and outlining techniquesNavigating multiple editors and genre shiftsBalancing income and writing careerHandling feedback and critique partnersPublishing industry insights and author experiences

Author habits are not just about writing every day, hitting a word count, or trying to create the perfect routine. They are about building momentum, creating a better experience for your readers, and developing the consistency needed to make a lasting impact with your book.In this wrap-up episode of the author habits series, we look at the biggest takeaways from recent conversations with Todd Musig, Jones Loflin, and Platte Clark. The episode explores why authors need to think beyond the book itself and consider the full experience they are creating — from the first time someone encounters their message to the way they read, remember, and share it.You'll also hear why proof of concept matters in book publishing, how generosity with your book can become a smart book marketing strategy, and why strong nonfiction authors use story to add meaning to the facts they share. For any author trying to publish, market, and build trust with readers, these habits can help turn a book into something much more meaningful than words on a page.In this episode, you'll learn:Why author habits are about more than consistencyHow to create a stronger experience for your readerWhy proof of concept matters for nonfiction authorsHow generosity can support book marketing and long-term opportunitiesWhy story helps readers trust and remember your messageLearn more about Your Path to Book Publishing by visiting Juxtabook.com  and discover if traditional publishing, self-publishing, or hybrid publishing is right for you. Liked this episode? Share it and tag us on Instagram @juxtabookpressConnect with the Host on LinkedIn: @ZachKristensenLove the show? Leave a review and let us know!CONNECT WITH US: Website | Instagram | Facebook 

Writing and publishing in today's world is NOT as hard as most believe. To “ease the overwhelm and stress,” preparation in doing your research is part of the formula. Joining Judith Briles today is Barb Wilson, an author herself, and an editor with over 30 years of working with authors and editing their manuscripts. Think of this session as Fire Horse Writing and Editing! -Make sure your manuscript is in the best shape possible BEFORE moving it to your editor. Ditto, if you are submitting to an agent for representation. -Always read comments on Amazon that are 3-star and below for grumbles by readers—what is missing? -Never stop learning about the craft of writing. -Pay attention to trends. -Even if the genre you write in is not trending—just keep writing. There are plenty of followers of whatever your trend is. -Write what you want to write—NOT what you think will sell. Readers are smart—they will know if you are faking it. -Editing takes time—it's not an overnight process that many authors think it should be. -Aha … the best way to sell more books? Write another one! Join in ... you will learn a lot! Tune in for lots of ideas and how-to tactics via the AuthorU-Your Guide to Book Publishing podcast. It's ranked in the Top Ten of bookmarketing campaigns. Since its inception seven years ago, the AuthorU-Your Guide to Book Publishing podcast with over 22 million listeners downloading various shows for practical advice and guidance.

Click Here to ask your book writing and publishing questions!Louise Marburg has spent years devoted to the short story form. So naturally, she accidentally wrote a novel. Her debut, Fancy Meeting You, features Laura Harrigan: a psychiatrist, mother of twin boys, and pathological liar who apparently had too much personality to stay confined to a short story. Louise and I talked about what it was like to finally write a character she didn't want to let go of, and why she'd actually consider a sequel (which, she says, she'd never say about anything else she's written).We also got into the bigger picture stuff: the current state of publishing, why small presses are having a real moment, and why luck is a bigger factor in this industry than most people want to admit. Louise is refreshingly clear-eyed about the money side of writing (hint: making loads of money isn't the point), and her take on what a publicist is actually for might shift the way you think about hiring one!Plus we talked AI, the two completely separate industries that both call themselves "the book world," and what Louise is reading right now—including one very famous book she was not a fan of (because no book is for everyone!).

How do you make your book more than a collection of facts, ideas, or lessons?In this episode of Your Path to Book Publishing, Zach is joined by author, ghostwriter, editor, and screenwriter Platt Clark to talk about one of the most important author habits: learning how to create meaning through story.Platte shares why authors are not just in the information-sharing business. They are in the meaning-making business. Whether you are writing nonfiction, fiction, memoir, business, or self-help, your readers need more than facts. They need stories that help them see, feel, remember, and apply what you are teaching.You'll learn why story is facts plus meaning, how conflict, character, change, and stakes help readers engage with your ideas, and why your job as an author is to serve the reader's experience—not just transfer information.In this episode, you'll learn:Why facts alone are not enough to make your book memorableHow storytelling helps readers create meaning from your ideasWhy conflict, character, change, and stakes matter in writingHow nonfiction authors can use story to build trust with readersWhy authors should think about the experience they are creating for the readerFeatured GuestPlatte Clark is a bestselling author, ghostwriter,  and screenwriter. He is the author of the Bad Unicorn series, has worked on numerous books as a ghostwriter and editor, and contributed to the film adaptation of The Best Christmas Pageant Ever. His upcoming book, Author Unknown, explores writing, storytelling, and meaning-making.Learn more about Your Path to Book Publishing by visiting Juxtabook.com  and discover if traditional publishing, self-publishing, or hybrid publishing is right for you. Liked this episode? Share it and tag us on Instagram @juxtabookpressConnect with the Host on LinkedIn: @ZachKristensenLove the show? Leave a review and let us know!CONNECT WITH US: Website | Instagram | Facebook 

In this episode of Curious Cat, Jenn and Jesse chat with a mysterious, underground figure (as described by our mutual friend, Rachel White) "Sam the Sky Guy”— aka Sam aka Skyguy. He keeps his details locked down because he has a real world job that might mix with the woo like oil does water.He read Jesse and Jenn's birth charts, and we have questions! Especially how our charts relate to each other and to AI. But, folks. That's just the beginning to what is an instant classic.Topics we cover include:Venus in ScorpioJesse's personal akashic record storeSam's astrological giftsGolden days at Booktrope and on socialsHadron ColliderKrull and the word, 'craptastic' is coinedPolybius, that Portland, Oregon arcade game mythWayback Machine going, going, gone?USB cable survivor tv show with tech brosOld school vid/computer games including ZORKBubba HotepA memorial to Rowdy Roddy Piper complete with bagpipes (you're welcome)and more*******Look for part two May 19th, Djinn and Tonic with Sam******* Links to our special guest:Polybius - the mysterious arcade video game, WikipediaWant a reading from Sam "The Sky Guy" - then email him: skyguyreadings@gmail.comSam "The Sky Guy" on SubstackJenn Sam's Etsy link:  https://www.etsy.com/shop/EmptyNestMamaShopSend us Fan MailSupport the showSupport Curious Cat, an independent, human-made podcast!Anxious about AI? Take two minutes to contact your local politician and ask them to tap the brakes on this technology. Still worried? Contact one of the orgs below and get involved. But for today, hug your kid, cook food and really breathe in deep as it simmers, walk in nature, brush a cat, donate to the food bank, brew a cup of tea, or draw a five-minute portrait of your dog. ***Is AI the Devil? on Substack!***Hero Organizations:80,000 HoursCenter for Humane TechnologiesState of Surveillance, an organization that helps foster online privacyBuy Curious Cat Podcast a Coffee!

In this episode of the AuthorU-Your Guide to Book Publishing podcast, host Judith Briles has invited author of Communicating with the Future and Futurist Dr. Thomas Frey to join her for a session on the Future of Authoring and Publishing. The founder of the DaVinci Institute, Tom has crisscrossed the globe physically and now via Zoom to crowds as large as 150,000 attendees. A daily blogger, you can find him at FuturistSpeaker.com and via his Substack newsletter, ThomasFreySubstack.com. Your takeaways include: -Don't compete where machines can do it better. -Become an expert in something you like—expect years in your learning curve. -Always be curious. -The future of libraries. -Never underestimate the power of convening LIVE, In-Person meetings. -Build relationships as fast as you can. -Always consider: what can go wrong? -Technology is not the bad guy! Join in ... you will learn a lot! Tune in for lots of ideas and how-to tactics via the AuthorU-Your Guide to Book Publishing podcast. It's ranked in the Top Ten of bookmarketing campaigns. Since its inception seven years ago, the AuthorU-Your Guide to Book Publishing podcast with over 22 million listeners downloading various shows for practical publishing and book marketing guidance. Join me and become a regular subscriber.

Click Here to ask your book writing and publishing questions!If you've ever thought "I could write a book about this" while watching a reality TV show at 10pm, you're going to love this episode! Amy Mass spent years writing for TV (you might recognize "The Goldbergs" and "Last Man Standing" from her credits), and after relocating from LA to a charming small town outside Atlanta during COVID, she channeled all of that storytelling experience into her debut novel, Reality Bites, out May 12, 2026 from Harper Perennial.In this episode, Amy and I talk about what it actually looked like to make the leap from TV writer to novelist, including writing three books and two movies in four years, going out on submission, shelving her first manuscript, and finally landing a deal with a major publishing house. We also get into her writing process (she's both a pantser and a plotter), why she writes dialogue first, and how she keeps a running collection of joke scraps and character notes scattered across her phone, her laptop, and random Post-its around the house.We also talk about what it was like getting notes from her agent and her editor, and how to push back on notes without being precious about it. Her phrase "find the note behind the note" is one to hold onto! And then we get into the part that surprises most authors: how much marketing is still on you. Amy was genuinely caught off guard by how much time, energy, and social media hustle a book launch requires—even with a publicity team in your corner. 

In this episode of Your Path to Book Publishing, we continue the author habits series with guests Jones Loflin and Todd Musig, co-authors of Juggling Elephants and Getting to It.Jones and Todd share what they've learned from both traditional publishing and self-publishing, including how they used a self-published version of their book to prove demand before landing a traditional publishing deal.They also discuss the habits that help authors succeed beyond the writing process: getting useful feedback, building a platform, choosing the right publishing path for your season, and being generous with your book so it can create new opportunities.Whether you're still developing your book idea or thinking about how to market your book after launch, this episode will help you think more intentionally about the habits that support long-term author success.In this episode, you'll learn:Why co-authoring requires trust, clarity, and complementary strengthsHow feedback can strengthen your book before publicationWhy your publishing path may change as your platform growsHow generosity with your book can lead to speaking, training, and business opportunitiesWhy your book should be treated as a tool, not the entire strategyFeatured GuestsJones Loflin is a speaker, trainer, and author of Focused as a Bee, Always Growing, Juggling Elephants, and more.Todd Musig is an author and business professional whose books include Five Simple Habits for Successful Change, Juggling Elephants, and Getting to It.Learn more about Your Path to Book Publishing by visiting Juxtabook.com  and discover if traditional publishing, self-publishing, or hybrid publishing is right for you. Liked this episode? Share it and tag us on Instagram @juxtabookpressConnect with the Host on LinkedIn: @ZachKristensenLove the show? Leave a review and let us know!CONNECT WITH US: Website | Instagram | Facebook 

When is the last time you did an author “spring cleaning”—your office, your surroundings, even what your goals are? If you have been on the author and publishing track for a few years, most like some of your original goals have changed. Your overall mission may be different; you may have altered your marketing philosophy and your execution of it; you may decide to tweak your writing style and genres. Who knows … only you. Before summertime arrives, many go through the housekeeping cleaning out, cleaning up, and decluttering of what the wintertime delivered. Authoring is no different. In the episode of the AuthorU—Your Guide to Book Publishing podcast, Judith Briles is your host and guide to stimulate a look in your mirror, ask and answer: Where am I? What do I believe and value? What do I need to support where I want to go and be? It is realignment time for your author success. Your take aways include: -A strategic lookover of what your values and mission as an author are. -Your branding and rebranding if appropriate. -The power of your website and strategies for realigning it. -Reassessing your content and how it flows in social media and followers. -Influence building and growing your findability. -Strategies for using your videos and making ones that connect. -Identifying and creating strategies for enhancing finances. And as always, much more. Join in ... you will learn a lot! Tune in for lots of ideas and how-to tactics via the AuthorU-Your Guide to Book Publishing podcast. It's ranked in the Top Ten of bookmarketing campaigns. Since its inception seven years ago, the AuthorU-Your Guide to Book Publishing podcast with over 22 million listeners downloading various shows for practical publishing and book marketing guidance. Join me and become a regular subscriber.

Click Here to ask your book writing and publishing questions!Most authors don't realize that publishing isn't just about writing a book. Before long, it often becomes a full-on entrepreneurial rollercoaster. In this episode, I talk with Allie Hill, author of the Girlfriend's Guide to Empty Nesting, about what really happens after you hit "publish." She reveals what surprised her, what flopped, and what secretly skyrocketed her confidence. This episode is perfect for first-time authors, seasoned writers, or anyone curious about the gritty truth behind that glossy book cover.(And just wait until you hear her book recommendation from the "What I'm Reading Now" segment!) 

What habits actually help authors make real progress?In this episode of Your Path to Book Publishing, a new series on author habits begins with a look at how routines, consistency, and mindset shape progress across the author journey.The episode explores one of the most common beliefs people have heard about habits — that it takes 21 days to build one — and offers a more realistic perspective. Instead of focusing on perfection, the conversation encourages authors to think about habits as something built through repetition, grace, and steady forward movement.It also highlights how the habits an author needs may change depending on the season they are in. For some, that means building a writing routine. For others, it may mean creating stronger habits around branding, platform-building, or book marketing.By the time you finish listening, you'll learn: Why many authors need to rethink what they believe about habits  Where the “21 days to build a habit” idea came from  Why consistency matters more than perfection  How habits can support writing, branding, and marketing progress  What it looks like to build routines that help you keep moving forward The episode also includes a behind-the-scenes example from the writing of Trust Me, I'm an Author, showing how a protected block of time each morning helped build momentum and move the manuscript forward.Learn more about Your Path to Book Publishing by visiting Juxtabook.com  and discover if traditional publishing, self-publishing, or hybrid publishing is right for you. Liked this episode? Share it and tag us on Instagram @juxtabookpressConnect with the Host on LinkedIn: @ZachKristensenLove the show? Leave a review and let us know!CONNECT WITH US: Website | Instagram | Facebook 

The Weeklies are the core of a community—a type of local press that features a variety of things that helps a community to thrive. Who better to talk about the strength and power a weekly brings to a community that Bob Sweeney, publisher of The Villager for over 40 years that spiders out to communities in the Metro Denver area of Colorado. Usually offered in both print and digital formats … and published weekly. Join in ... you will learn a lot! • Why a Weekly would feature their local authors and events they are at. • How Weeklies focus on the hyper-news of a community that includes events and in-depth features. • How Weeklies curate local happenings, political news, life style and work news. • How they are used as weekly shoppers for readers. • How they bring the people in the communities they follow into an upfront and personal connection. • Tips on how to find, reach out, and connect with your local Weekly. • Use press releases, include images, and send directly to the Weekly publisher. Tune in for lots of ideas and how-to tactics via the AuthorU-Your Guide to Book Publishing podcast. It's ranked in the Top Ten of bookmarketing campaigns. Since its inception seven years ago, the AuthorU-Your Guide to Book Publishing podcast with over 21 million listeners downloading various shows for practical publishing and book marketing guidance. Join me and become a regular subscriber.

Alvina and Grace are recording together in Brooklyn! They discuss the overall state of the children's book industry, including an article by Harold Underdown, and talk about the effects of book banning and the drop in the school and library market, and discuss how it's just a tough market overall, sadly. They discuss middle grade books and page counts and how the days of bulking them up to make them look longer are behind us. They also discuss young adult publishing and the term "clean teen." For the Fortune Cookie segment, Alvina talks about the official announcement of her imprint "Alvina Ling Books" and logo reveal, and the great reception it received. And she also talks about what happened when they tried to secure the url AlvinaLingBooks.com. And they end as always with what they're grateful for.  Click here to become a Patreon member: https://www.patreon.com/Bookfriendsforever1. Follow us on YouTube: https://www.youtube.com/@Bookfriendsforever_podcast Follow us on Instagram: https://www.instagram.com/bookfriendsforever_podcast/

Click Here to ask your book writing and publishing questions!Rachel Beanland has written three novels (her newest, The Half Life, releases on July 14, 2026 from Simon & Schuster), and she's still surprised by how much each book teaches her. In this episode, we talk about what it actually looks like to challenge yourself as a writer—specifically, her decision to write her latest novel, The Half-Life, in first person for the first time. (As I've recently learned while working on my own novel, it's harder than it sounds, and Rachel has the perfect explanation as to why.)We also get into how personal history shapes fiction (her first novel grew out of a family tragedy from nearly a century ago), why a strong sense of place isn't optional, and what happens when you trust your instincts even when the process feels messy as hell.

What is an author brand really built on?This episode of Your Path to Book Publishing pulls together key insights from the recent author branding series, including lessons inspired by conversations with Jill Schulman, author of The Bravery Effect, and branding expert Ty Schmidt. At the center of the discussion is a simple but important truth: an author brand is not built only through visuals, content, or visibility. It is built through reputation, relationships, clarity, and consistent action over time. The episode explores why a book often acts as an ambassador for an author's brand, why genuine engagement matters more than passive posting, and why many authors delay meaningful progress by telling themselves “someday.” It also offers a reminder that author branding is often a messy process, but that does not mean something is going wrong. In many cases, the mess is part of building something real. By the time you finish listening, you'll learn: Why reputation is one of the strongest foundations of an author brand  How relationships help shape visibility and long-term trust  Why authors need to move beyond “posting and ghosting”  How “someday” can quietly delay a book and brand for years  Why authors should think of themselves as the guide, not the hero, in their readers' journey For authors who have been thinking about their brand but are unsure where to focus, this episode offers a practical invitation: choose one takeaway and apply it. A stronger author brand is built one decision, one relationship, and one action at a time. Learn more about Your Path to Book Publishing by visiting Juxtabook.com  and discover if traditional publishing, self-publishing, or hybrid publishing is right for you. Liked this episode? Share it and tag us on Instagram @juxtabookpressConnect with the Host on LinkedIn: @ZachKristensenLove the show? Leave a review and let us know!CONNECT WITH US: Website | Instagram | Facebook 

#franksinatra #nancysinatra #booklunch #FranksinatramyfatherIn this "Book Lunch" we closely examine Nancy Sinatra's 1980s fantastic book , " Frank Sinatra, My Father" which we will use as a jumping off point to discuss physical art objects and reflect upon the power of archival photographs, memory and art in the 20th century. This "Book Lunch" will be less "about" either Frank or Nancy Sinatra but more a reflection book publishing itself and the power of a single era.***Quick correction from Mitch- during his stream he mentioned D.H. Lawrence when he meant to say John Updike and The Rabbit series. Thank you!

In this episode of the AuthorU-Your Guide to Book Publishing podcast, host Judith Briles has invited author of 29 books and creator of the www.BigFatWords.com Substack, Dom Testa to join her in a deep probe in what holds writers and authors back. Within his Substack is a creative content studio. His book, The Color of Your Dreams will seed their conversation and tips for you. Dom is a storyteller who writes fiction and nonfiction. With both traditional publishing deals and multiple indie-published books, Dom is truly a hybrid writer. Your take aways include: -The psychology bending two major blockers that holds authors and writers back. -The key factors that hold people back. -Why solitude works best for creative minds -Why "being bored" has acquired a bad reputation, when it's really where creativity blooms -How to get to the point where you release your work to the universe. -Why authors should stop trying to sell … and start creating desire. And of course, much more. You'll come away with tips for expanding your “author beware” chops. Join in ... you will learn a lot! Tune in for lots of ideas and how-to tactics via the AuthorU-Your Guide to Book Publishing podcast. It's ranked in the Top Ten of bookmarketing campaigns. Since its inception seven years ago, the AuthorU-Your Guide to Book Publishing podcast with over 22 million listeners downloading various shows for practical publishing and book marketing guidance. Join me and become a regular subscriber.

Send us Fan Mail

Click Here to ask your book writing and publishing questions!Rachel Weaver wrote her memoir Dizzy at a seven-day writing residency in Wyoming where she was, by her own description, "the depressed one in the corner the whole time." The (ultimate) result? A beautifully structured, deeply honest book about chronic illness, power dynamics, and what it takes to keep living the life you want even when your body has other plans.In this conversation, we dig into the craft and business of writing memoir. Rachel talks about why she swore she'd never write one, what finally changed her mind, and the specific structural problem that kept the book feeling like "just a story about me" for years.We also get into the pitch that got her on this podcast (four sentences, total), what it actually means when agents say a genre is "hard to sell," why bringing in outside eyes too early can kill your momentum, and what her writing group friend Erika Kraus said about her early draft that I am going to be repeating for the rest of my life.If you're writing a memoir and you've wondered how to make it about something bigger than yourself without losing your own story in the process, this episode's for you.

Building an author brand can feel messy.You are trying to figure out how your brand connects to your book, how your book supports your brand, and how to actually show up online in a way that feels clear, consistent, and real.In this episode of Your Path to Book Publishing, Zach talks with Ty Schmidt about what actually helps people pay attention to your brand. Together, they unpack why branding is not just about graphics, logos, or posting content. It is about the relationships and reputation you build over time and what people come to know you for.Ty shares insights from her background in journalism, social media, and brand-building, along with practical advice for authors who feel overwhelmed by all the different platforms and pressure to do everything at once.By the time you finish listening, you'll learn:Why relationships and reputation are such a powerful part of author brandingHow to get clearer on who you are and what your brand stands forWhy authors do not need to be on every platform to build momentumHow to engage online in a way that actually builds connectionWhy “posting and ghosting” is not enough if you want people to remember youTy also shares a simple but challenging question authors should ask themselves: Who are you in 12 words or less? That clarity can become a foundation for how you show up online, communicate your message, and connect with the people you want to serve.If you have been overthinking your author brand or feeling like you need to do more before you can start, this episode is a helpful reminder that progress matters more than perfection, and that sometimes the best place to begin is by choosing one platform, one message, and one way to start showing up consistently.Learn more about Your Path to Book Publishing by visiting Juxtabook.com  and discover if traditional publishing, self-publishing, or hybrid publishing is right for you. Liked this episode? Share it and tag us on Instagram @juxtabookpressConnect with the Host on LinkedIn: @ZachKristensenLove the show? Leave a review and let us know!CONNECT WITH US: Website | Instagram | Facebook 

IP PART 2 ... The recent pirating of over 500,000 books and lawsuit settlement from Anthropic for 1.5 BILLION dollars opens with Judith Briles and the AuthorU-Your Guide to Book Marketing podcast. Joining her is Colin O'Brien, intellectual property expert and partner in the Illinois based law firm of Latimer, LeVay Fyock LLC. This is Part 2 in one of Judith's favorite podcasts, so much is covered that focuses on your Author Success. So much, that a second podcast was created to cover “the rest” of what authors need to know. Get ready to take lots of notes. His website is www.LLFLegal.com and email Colin@LLFLegal.com. Your take-aways include: -Understanding the “lifetime” of a copyright. -Why the authors must use their imagination and “reimagination”. -How to register a trademark federally = ® . -When to start using your intentionality with a TM = ™ -Unconfusing fair use. -Exposing Parodies … and how to avoid getting into trouble. -Revisiting the use of lyrics. -Knowing the four main rules of fair use. -Where to verify quickly if an image or words are trademarked. -Public domains And of course, much more. It's a jammed-packed hour with host Judith Briles, The Book Shepherd for author success. You'll come away with tips for expanding your “author smarts” chops. Join in ... you will learn a lot! Tune in for lots of ideas and how-to tactics via the AuthorU-Your Guide to Book Publishing podcast. It's ranked in the Top Ten of bookmarketing campaigns. Since its inception seven years ago, the AuthorU-Your Guide to Book Publishing podcast with over 22 million listeners downloading various shows for practical publishing and book marketing guidance. Join me and become a regular subscriber.

Send us Fan MailScott Huesing is a retired Marine Infantry Major, combat leader, and bestselling author of Echo in Ramadi. A seasoned speaker and media contributor, he shares hard-earned insights on leadership, human connection, and overcoming adversity forged through 24 years of service and global combat deployments.-Quick Episode Summary:In this episode of Passing The Torch, I sit down with Scott Huesing, a former U.S. Marine Corps officer who led Marines through some of the most demanding environments imaginable.But this conversation isn't just about leadership in extreme conditions.It's about responsibility and the weight that leaders carry long after the moment has passed.-

Click Here to ask your book writing and publishing questions!If your book has been sitting in a half-finished state for longer than you'd like to admit, this episode is for you. I'm in the middle of writing my seventh book — my first real attempt at fiction — and I'm not even going to pretend it's going smoothly. In this episode, I talk about what keeps stalling the manuscript, what finally got me moving again, and what happened when I locked herself in a hotel room for a weekend to try to power through it (the pool situation was a distraction I did not anticipate).This episode covers the writing retreat reality check. In other words:why booking the coziest hotel might actually work against youwhy having even a loose plan beats having nonewhat it means to "zoom out" and add anchors to your story instead of obsessing over any one scene or chapterI also talk about working with my critique partners (Neely Tubati Alexander and Ann Garvin), why their blunt feedback on a certain Ferris wheel scene was exactly what I needed, and how being too close to your own work is just an unavoidable part of the process.Whether you're writing memoir, nonfiction, or fiction, and whether you've been at it for three months or three years, stalling is not failure. It's writing. And this episode is a reminder that literally every author goes through it.

Ever wonder how your favorite illustrators design their workspaces? Jake Parker, Sam Cotterill, and Lee White take you into their studios, past, present, and future. Plus, discover the accessories they can't live without! 3 Point Perspective Podcast is sponsored by SVSLearn.com, the place where becoming a great illustrator starts!Click here for this episode's links and show notes.

Send us Fan MailIn this inspiring episode of Living the Dream with Curveball, we sit down with Lana Mcara, the founder of Vendera Publishing and an international bestselling author. With over 50 books and more than a million copies sold, Lana shares her incredible journey from a reluctant writer to a passionate educator in the world of fiction. Discover how she transitioned from hating writing in school to becoming a sought-after ghostwriter and writing teacher. Lana discusses the current landscape of publishing, the impact of AI on creativity, and the importance of genuine human connection in an increasingly digital world. She emphasizes the need for authors to view themselves as career writers rather than just book sellers, offering invaluable insights on marketing and building a lasting literary career. Tune in to learn about her unique publishing model that prioritizes author control and creativity, along with exciting upcoming projects from Vendela Publishing, including cookbooks and memoirs that reflect diverse experiences and perspectives. This episode is a treasure trove of wisdom for aspiring authors and seasoned writers alike, reminding us all to honor our calling and embrace the journey of storytelling.For more information on Lana Mcara and her work, visit www.vendelapublishing.com.Support the showSupport the show

What does bravery really look like for authors?In this episode of Your Path to Book Publishing, Zach talks with Jill Schulman, author of The Bravery Effect, about fear, uncertainty, and what it takes to keep moving forward as you write, publish, and build your author brand.Jill shares her journey from researching bravery in graduate school to publishing her book, growing her brand, and opening doors to more speaking, PR, and thought leadership opportunities. Together, Zach and Jill unpack why fear is not always a sign to stop. Often, it is a sign that what you are doing matters.By the time you finish listening, you'll learn:How publishing a book can strengthen your author brandWhy fear and uncertainty are a normal part of the processHow Jill's book helped create more visibility and opportunitiesWhy “someday” can keep authors stuck longer than they realizeIf you have been waiting to feel fully ready before moving forward with your book, this episode is a reminder that bravery is not the absence of fear. It is taking the next step anyway.Learn more about Your Path to Book Publishing by visiting Juxtabook.com  and discover if traditional publishing, self-publishing, or hybrid publishing is right for you. Liked this episode? Share it and tag us on Instagram @juxtabookpressConnect with the Host on LinkedIn: @ZachKristensenLove the show? Leave a review and let us know!CONNECT WITH US: Website | Instagram | Facebook 

The recent pirating of over 500,000 books and lawsuit settlement from Anthropic for 1.5 BILLION dollars opens with Judith Briles and the AuthorU-Your Guide to Book Marketing podcast. Joining her is Colin O'Brien, intellectual property expert and partner in the Illinois based law firm of Latimer, LeVay Fyock LLC. In one of Judith's favorite podcasts, so much is covered that focuses on your Author Success. So much, that a second podcast was created to cover “the rest” of what authors need to know. Get ready to take lots of notes. His website is www.LLFLegal.com and email Colin@LLFLegal.com. Your takeaways include: -Get two critical questions to separate generic to true branding. -What the current status is in copyright litigation. -Why DMCA is critical for authors. -Why AI companies have significant risk. -When and Where to posts copyright marks ©! -Why every author should read, understand, and embrace Article 1, Section 8, Clause 8 in the US Constitution. -Tips on how to create your trademarks—what you can't … and what you can. -How to search out the appropriate clause for any trademark you apply for. And of course, much more. It's a jammed-packed hour with host Judith Briles, The Book Shepherd for author success. You'll come away with tips for expanding your “author smarts” chops. Join in ... you will learn a lot! Tune in for lots of ideas and how-to tactics via the AuthorU-Your Guide to Book Publishing podcast. It's ranked in the Top Ten of bookmarketing campaigns. Since its inception seven years ago, the AuthorU-Your Guide to Book Publishing podcast with over 22 million listeners downloading various shows for practical publishing and book marketing guidance. Join me and become a regular subscriber.

Click Here to ask your book writing and publishing questions!Lori is a traditionally published author of seven books whose latest novel, Kiss, Marry, Kill, releases April 7th with HarperCollins. Last time she was on the show, we talked about her novel, Romantic Friction. This time? We get into the business of publishing — the stuff most authors don't hear about until they're already in the thick of it.Plus, what Lori does (and questions) when it comes to her own marketing hustle, and why she goes all in every launch season even when she's not sure the return is worth it.

Can you hold your own against all the other illustrators in the world? In this minisode, Jake Parker and Anthony Wheeler reframe how you think about success and competition. 3 Point Perspective Podcast is sponsored by SVSLearn.com, the place where becoming a great illustrator starts!Click here for this episode's links and show notes.

Episode: 1550 Making a book of The Engines of Our Ingenuity.  Today, we wonder how to make a book.

If the phrase author branding feels vague, overused, or like it only applies to logos and visuals, this episode will help you think about it in a much more practical way.In this episode of Your Path to Book Publishing, Zach introduces a new series on author branding and explores what branding really means for nonfiction authors. He shares lessons from his own career, personal stories, and examples from authors he has worked with to explain why your brand is not just about visuals. It is about your reputation, your message, and what you want people to remember about you.This episode is especially relevant for coaches, consultants, speakers, and thought leaders who want to think more clearly about what they want to be known for as they write, publish, and market their book.In this episode, you'll learn:Why author branding is more than logos, visuals, and taglinesHow to think about what you want to be known for as an authorWhy reputation and messaging are such an important part of your brandWhy being memorable matters in book publishing and book marketingHow your brand can evolve over time as your clarity growsA simple question to ask yourself as you think about your author brandMany nonfiction authors spend a lot of time thinking about their book, but not enough time thinking about the reputation and message behind it. This episode will help you start thinking more intentionally about your author brand and how it connects to your book publishing journey. Learn more about Your Path to Book Publishing by visiting Juxtabook.com  and discover if traditional publishing, self-publishing, or hybrid publishing is right for you. Liked this episode? Share it and tag us on Instagram @juxtabookpressConnect with the Host on LinkedIn: @ZachKristensenLove the show? Leave a review and let us know!CONNECT WITH US: Website | Instagram | Facebook 

Should you let trends drive your creativity? How concerned should you be about saturated markets? Sam Cotterill, Lee White, and Jake Parker discuss the state of the publishing industry and how to navigate it successfully in 2026. 3 Point Perspective Podcast is sponsored by SVSLearn.com, the place where becoming a great illustrator starts!Click here for this episode's links and show notes.

 If you've been thinking about writing, branding, and marketing as separate parts of the author journey, this episode will help you see how connected they really are.In this episode of Your Path to Book Publishing, Zach reflects on key insights from his recent conversations with Emily Crookston and Denise Thomas to show how book publishing, author branding, and book marketing influence one another. He explores the role of clarity, vulnerability, trust, relationships, and long-term strategy in building a stronger nonfiction book and author platform.In this episode, you'll learn:Why clarity matters early in the author journeyHow collaboration, interviews, and Artificial Intelligence (AI) can help strengthen your bookWhy vulnerability and storytelling make your book more relatableHow your book can strengthen your brand and build trustWhy relationships often matter more than authors expect in book marketingWhy marketing is not just a launch sprint, but a long-term marathonWhy this episode mattersMany nonfiction authors think of publishing, branding, and marketing as separate steps. In reality, each one shapes the others. This episode will help you think more strategically about your author journey so you can build a book that supports your bigger goalsLearn more about Your Path to Book Publishing by visiting Juxtabook.com  and discover if traditional publishing, self-publishing, or hybrid publishing is right for you. Liked this episode? Share it and tag us on Instagram @juxtabookpressConnect with the Host on LinkedIn: @ZachKristensenLove the show? Leave a review and let us know!CONNECT WITH US: Website | Instagram | Facebook 

Want to take your books beyond the U.S. and into global markets—but not sure where to start?  In this episode, Gryphon Publishing Consulting Owner Mary Jo Courchesne breaks down the entire process of selling international rights, so independent publishers can turn their books into opportunities around the world. You'll learn: how to determine whether your title is a good fit for international markets how to research genre trends in other countries how to connect with international publishers how major rights marketplaces like the Frankfurt Book Fair, London Book Fair, and more help publishers land deals and so much more! If you want to expand your book's reach—and revenue—beyond your home market, this conversation gives you a clear, practical roadmap for getting your books into readers' hands across the globe. This episode is presented by MetaComet Systems. Learn more at https://metacomet.com/?utm_source=ibpa&utm_medium=podcast&utm_campaign=2026 PARTICIPANTS Mary Jo (“MJ”) Courchesne is the founder of Gryphon Publishing Consulting, a permissions and licensing company serving independent publishers. She currently serves on the board of directors for the Independent Book Publishers Association (IBPA), is a member of the Rights Committee of the Book Industry Study Group (BISG), the American Book Producers Association, and the Copyright Alliance. She also serves as secretary on the board of directors for The Big Easy in Buffalo. She resides in Buffalo, NY. Independent Book Publishers Association is the largest trade association for independent publishers in the United States. As the IBPA Director of Membership & Member Services, Christopher Locke assists the 3,900 members as they travel along their publishing journeys. Major projects include managing the member benefits to curate the most advantageous services for independent publishers and author publishers; managing the Innovative Voices Program that supports publishers from marginalized communities; and hosting the IBPA podcast, “Inside Independent Publishing (with IBPA).” He's also passionate about indie publishing, because he's an author publisher himself, having published two novels so far in his YA trilogy, The Enlightenment Adventures.LINKS Learn more about the many benefits of becoming a member of Independent Book Publishers Association (IBPA) here: https://www.ibpa-online.org/ Learn more about IBPA Publishing University here: https://www.publishinguniversity.org/ Sell more books to the international market with IBPA's Frankfurt Book Fair and DropCap book marketing programs here: https://www.ibpa-online.org/page/ListofBenefits#sellmorebooks Follow IBPA on: Facebook – https://www.facebook.com/IBPAonline X – https://twitter.com/ibpa Instagram - https://www.instagram.com/ibpalovesindies/ Check out Gryphon Publishing Consulting here: www.gryphonpublishing.co

Want the key to original storytelling that resonates with audiences? Jake Parker, Sam Cotterill, and Lee White teach the principles of making meaningful art (even if you're short on new ideas).  3 Point Perspective Podcast is sponsored by SVSLearn.com, the place where becoming a great illustrator starts!Click here for this episode's links and show notes.

If you've ever wondered whether you should write your book yourself, hire help, or use AI in the process, this episode is for you.In this episode of Your Path to Book Publishing, Zach talks with ghostwriter and author Emily Crookston about what it really takes to turn your ideas into a strong nonfiction book. They explore how ghostwriting, collaboration, strategy, and AI can all play a role in helping authors create a book that reflects their voice and supports their bigger goals.This conversation is especially relevant for coaches, consultants, speakers, and thought leaders who want to write a nonfiction book but are unsure what kind of support they need.What You'll Learn What ghostwriters actually do  How to decide whether to write your book yourself or get help  How AI can support your writing process without replacing your voice  Why your goals should shape your book development process  Why clarity and strategy lead to a stronger book Resources & LinksThe Pocket PhD: https://www.thepocketphd.com/ Unwritten: https://www.thepocketphd.com/unwritten-book/ LinkedIn: https://www.linkedin.com/in/emilycrookston/ Write and Rise: https://thoughtful-budget-258.notion.site/Write-Rise-The-Newsletter-for-Authorpreneurs-2ae88c6705eb808b814dcf78d5414ee3?source=copy_linkLearn more about Your Path to Book Publishing by visiting Juxtabook.com  and discover if traditional publishing, self-publishing, or hybrid publishing is right for you. Liked this episode? Share it and tag us on Instagram @juxtabookpressConnect with the Host on LinkedIn: @ZachKristensenLove the show? Leave a review and let us know!CONNECT WITH US: Website | Instagram | Facebook 

This episode is presented by Mercury, the banking platform that makes this show possible. I can't imagine trying to run my business without them. Learn more at https://mercury.com Do you ever wonder how the book publishing industry works? How does the CEO of a top-five publishing house even think? That's what this episode is all about. My guest is John Yaged. He runs Macmillan, which is one of the top five publishing houses. I asked him to talk to me like I'm a young writer who has never published a book before. And that's what he did. If you're interested in improving your writing, if you want to be a super successful writer and understand how this industry works, then you're going to like this episode. About the host Hey! I'm David Perell and I'm a writer, teacher, and podcaster. I believe writing online is one of the biggest opportunities in the world today. For the first time in human history, everybody can freely share their ideas with a global audience. I seek to help as many people publish their writing online as possible. Follow me Apple: https://podcasts.apple.com/us/podcast/how-i-write/id1700171470 YouTube: https://www.youtube.com/@DavidPerellChannel Spotify: https://open.spotify.com/show/2DjMSboniFAeGA8v9NpoPv X: https://x.com/david_perell Learn more about your ad choices. Visit megaphone.fm/adchoices

Ever wondered if your business idea is viable? If there's a market for your product? If you can succeed in this chaotic climate? Dusty Droz of Dux Somnium Games joins Jake Parker and Samantha Cotterill to share how you can create a thriving business from the most niche ideas in 2026 and beyond. 3 Point Perspective Podcast is sponsored by SVSLearn.com, the place where becoming a great illustrator starts!Click here for this episode's links and show notes.

Many aspiring nonfiction authors hope that publishing a book will open new doors for their career.But what actually happens after you publish a book?For many coaches, consultants, speakers, and thought leaders writing a nonfiction book, publishing is about more than becoming a published author. It's about building authority, strengthening credibility, and creating new opportunities to grow a personal brand or business.Yet many aspiring authors still wonder:Will writing a book actually help grow my brand?Will publishing a book lead to speaking opportunities or new clients?And how do authors turn a book into something that continues creating impact long after launch?In this episode of Your Path to Book Publishing, Zach Kristensen sits down with Denise Thomas, executive communication coach and author of The Only One in the Room, to talk about her real-world experience writing and publishing her nonfiction leadership book.Denise shares what it was like moving from the idea of writing a book to becoming a published author—and how the book has already influenced her author brand, leadership work, and speaking opportunities just months after its release.In this episode, you'll hear about:Denise's journey writing and publishing a nonfiction bookHow publishing a book can elevate your authority and credibilityThe role relationships play in supporting a successful book launchHow Denise used print-on-demand book publishing and e-commerce to sell books directly to readersWhy organizations often purchase books in bulk for leadership development and professional growthDenise also shares advice for aspiring nonfiction authors who feel called to write a book but aren't sure where to start.Coming NextNext week's episode features ghostwriter and author Emily Crookston, where we'll discuss:Working with a ghostwriter to write a bookHow authors can get their ideas onto the page fasterThe evolving role of AI in the book-writing processLearn more about Your Path to Book Publishing by visiting Juxtabook.com and discover if traditional publishing, self-publishing, or hybrid publishing is right for you. Liked this episode? Share it and tag us on Instagram @juxtabookpress Connect with the Host on LinkedIn: @ZachKristensenLove the show? Leave a review and let us know!CONNECT WITH US: Website | Instagram | Facebook

Why does fostering community matter? Jake Parker, Sam Cotterill, and Lee White share the benefits of a solid creative network (with a bonus discussion about what makes a best-seller!). 3 Point Perspective Podcast is sponsored by SVSLearn.com, the place where becoming a great illustrator starts!Click here for this episode's links and show notes.

Award-winning illustrator Raissa Figeuroa joins Sam Cotterill and Lee White to share her path from making art part-time to becoming the illustrator of over 25 books in 5 years.  3 Point Perspective Podcast is sponsored by SVSLearn.com, the place where becoming a great illustrator starts!Click here for this episode's links and show notes.

Publishing likes to imagine itself as a marketplace of ideas with a strong immune system: good arguments win, bad ones fade, and editors act as principled gatekeepers. In practice, it's also an industry with thin margins, status anxiety, and a constant fear of reputational damage. Adam Szetela argues that a lot of what gets called "cancel culture" in books is better understood as risk management under social media conditions. Outrage compresses timelines, collapses context, and turns interpretation into a moral referendum. A handful of motivated actors can create the impression of a mass consensus—and once that perception takes hold, institutions often move first and ask questions later. We talk about how "sensitivity reading" functions in this environment: sometimes as thoughtful critique, sometimes as a liability shield, and sometimes as a tool that quietly shifts a book's meaning toward whatever ideology currently feels safest. The result is a distributed system of incentives that nudges publishers toward caution, self-censorship, and blandness … while occasionally rewarding controversy because conflict drives attention. This conversation doesn't treat every public criticism as illegitimate, or every publisher decision as cowardice. The point is to map the machinery: how reputations get threatened, how moral language expands, why apologies can backfire, and why the incentives often select for the loudest framing over the most accurate one. Adam Szetela earned his PhD in English from the Department of Literatures at Cornell University. Before Cornell, he was a visiting fellow in the Program on the Study of Capitalism at Harvard University. He writes for The Washington Post, The Guardian, Newsweek, and other publications. Among other places, his writing has been honored by the Society for Features Journalism. His new book is That Book Is Dangerous! How Moral Panic, Social Media, and the Culture Wars Are Remaking Publishing.

Should you choose a niche and settle in, or follow the winds of inspiration? Jake Parker, Sam Cotterill, and Lee White teach how to pick the path that aligns with your values in this live-recorded Q&A.  3 Point Perspective Podcast is sponsored by SVSLearn.com, the place where becoming a great illustrator starts!Click here for this episode's links and show notes.