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Advertising on Google, Facebook, Instagram, and various social media sites can be exceptional exposure for your books and possibly lead to more sales, but which platforms are better for garnering sales as compared to visibility, and what types of images and copy work best for each site? Also, how long is the ideal time to run an ad? Ingram Content Group's Senior Manager, Consumer Products & Services Development Erin Cox visits “Inside Independent Publishing (with IBPA)” to answer these questions and more!PARTICIPANTSErin Cox has almost two decades of marketing and development experience, primarily in the book industry. She previously worked with Simon & Schuster and Macmillan, was the director of development for World Book Night U.S., and has a master's degree in publishing from New York University. When Erin relocated to Nashville a few years ago, she experienced the other end of the marketing process while working at Parnassus Books. Since then, she's joined Ingram Content Group to help launch a consumer marketing services program for publishers.Independent Book Publishers Association is the largest trade association for independent publishers in the United States. As the IBPA Director of Membership & Member Services, Christopher Locke assists the 3,900 members as they travel along their publishing journeys. Major projects include managing the member benefits to curate the most advantageous services for independent publishers and author publishers; managing the Innovative Voices Program that supports publishers from marginalized communities; and hosting the IBPA podcast, “Inside Independent Publishing (with IBPA).” He's also passionate about indie publishing, because he's an author publisher himself, having published two novels so far in his YA trilogy, The Enlightenment Adventures.LINKSLearn more about the many benefits of becoming a member of Independent Book Publishers Association (IBPA) here: https://www.ibpa-online.org/Learn more about how to get a discount on Google, Facebook, and Instagram advertising through the Ingram ID IBPA member benefit at https://www.ibpa-online.org/page/ingramidFollow IBPA on:Facebook – https://www.facebook.com/IBPAonlineX – https://twitter.com/ibpaInstagram - https://www.instagram.com/ibpalovesindies/
The Smart Passive Income Online Business and Blogging Podcast
#876 Publishing a book is one of the most rewarding things you can do. It's also one of the hardest. In this episode, I reflect on the first week after launching Lean Learning. From podcast guesting to TikTok strategies, I share all the lessons I've picked up along the way! Listen in because this is a behind-the-scenes look at what happens after you put something big out into the world! Today, I open up about working with a traditional book publisher, how I'm thinking about marketing going forward, and the tactics that seem to be moving the needle right now. Plus, I share how reader feedback is shaping my next steps and why personal messages from strangers mean more than any bestseller list. If you've ever thought about writing a book, this is the session for you. Join me to hear what's working and what's not! Show notes and more at SmartPassiveIncome.com/session876.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Click Here to ask your book writing and publishing questions!Author Lori Gold is pulling back the curtain on publishing, in both this interview and her newest novel, Romantic Friction. INSIDE THE EPISODE• Yet another reason bestseller lists aren't what you think (I didn't know this until I read her book!)• A great tip for handing reviews without spiraling (or swearing off Goodreads forever)• What AI is doing to authors' voices, and why it should concern all of us• How writing happens even when you're not writing • How Lori studies the bones of books she loves to make her own writing even stronger
If you've always wondered how to find a mentor (or become one), this is your episode. Jake Parker, Lee White, and David Hohn share about their greatest mentors, how to cultivate a creative community, and how a life of service makes all of your goals possible. 3 Point Perspective Podcast is sponsored by SVSLearn.com, the place where becoming a great illustrator starts!Click here for this episode's links and show notes.
In today's online-heavy world, it's tempting to think that selling your book on Amazon is the only option that matters. But there's a powerful—and often overlooked—way to grow your credibility, build reader connection, and keep your book in readers' hands: your local bookstore.In this episode of Your Path to Publish, we're diving into why bookstores still matter, how to approach them, and what you need to know before walking in with your elevator pitch.BY THE TIME YOU FINISH LISTENING, YOU'LL LEARN:Why bookstore placement still holds value for nonfiction authorsThe three types of bookstores (and how they evaluate new titles)How to build relationships with local booksellers the right wayThe backend logistics you need to understand before your pitchHow to combine online and in-person sales to grow your reachIf you've ever wondered how to get your book on a shelf—and keep it moving—this episode is your starting point.Learn more about Your Path to Book Publishing by visiting Juxtabook.com and discover if traditional publishing, self publishing, or hybrid publishing is right for you. Join the Author Edge Community and learn how to publish, and market your book and build your brand. Learn MoreLiked this episode? Share it and tag us on Instagram @juxtabkLove the show? Leave a review and let us know!CONNECT WITH US: Website | Instagram | Facebook
Michael Robotham talks to Cheryl about his nineteenth novel, the evolution of the acclaimed Joe O'Loughlin series, the shifting landscape and challenges within today's publishing industry and his experiences transforming his gripping stories into successful film and television adaptations. His latest book, The White Crow, is out now! Hosted on Acast. See acast.com/privacy for more information.
Every photographer dreams of publishing a book of their photographs. But what exactly does that entail? In today's show, we're going to peek behind the scenes of this complex and daunting process in a chat with two complementary figures who've spent their respective careers helping to redefine what a photo book can be. Starting with three basic questions—Why a book? Why now? And what is the role of a book in your career at this time?—our discussion expands to cover a broad range of concerns. From distinguishing between the many different publishing models available today, to insights on sponsorship and publishing contracts, to tips about marketing and getting people onboard with your project, you'll come away with inventive strategies for publishing your work in book form. We've envisioned this show as an impromptu master class, so get ready to take some notes! Guests: Mary Virginia Swanson & Rick Smolan Episode Timeline: 4:45: Mary Virginia Swanson's basic advice to photographers interested in publishing their photographs in book form, plus the different publishing models available today. 10:22: Rick's start as a freelance photographer and the story behind his shift in roles to launch the Day in the Life book series. 15:04: The importance of sponsorship or in-kind donations, plus innovative strategies for negotiating such deals. 23:04: The two different categories of photo books: greatest hits with the photographer as subject and a book that has a separate subject and overarching story. 27:55: Tips for going on press, advice about publishing contracts, and suggestions for buying back a book before it gets remaindered. 34:54: The issue of vanity presses, and the matter of requiring a subvention from authors to help cover the publisher's costs. 43:03: Publicity and marketing: You are the best salesperson for your book. Tips for getting your book seen and heard about, from magazines to podcasts. 49:08: Episode Break 50:02: Should you create a full mock-up version of a book or just show a publisher a selection of photos? 59:22: Benefits to working with a literary agent when seeking to publish a photo book. 1:01:44: Slicing up the pie by hiring freelaners or finding a partner to share in the work. 1:07:38: The importance of publishing deadlines and many important markers tied to a calendar, plus the cover photo and book blurbs. 1:14:22: Swanson and Smolan on their picks for memorable photo books. 1:25:19: Parting advice about getting other people excited about your project. Guest Bios: Mary Virginia Swanson has spent her career helping artists find the strengths in their work, identify receptive audiences, and present their personal vision in an informed, professional manner. Her broad background as a photo educator, author, entrepreneur and advisor spans areas of exhibiting, collecting, licensing, and marketing photographs. A few career highlights include working with Ansel Adams to manage education offerings at the Friends of Photography in California, heading Special Projects for Magnum Photos in New York, and founding and directing Swanstock as a unique licensing agency for fine art photographers. Swanson is the recipient of many awards, including the Society for Photographic Education's Honored Educator Award and the FOCUS Award for Lifetime Achievement in Photography from the Griffin Museum in Boston to name just two. In 2011, Swanson co-authored Publish Your Photography Book with Darius Himes, which is now in its third edition. Currently, Swanson works independently from her home base in Tucson, offering classes, workshops and consulting services to artists and arts organizations, serving as an advisor for multiple nonprofits, and giving back through other community-minded activities. Rick Smolan is both a photographer and an entrepreneur. A former contributor to Time, Life, and National Geographic, he is perhaps best known as creator of the Day in the Life book series, plus subsequent book projects of massive scope. As CEO of the multi-modal company Against All Odds Productions, Smolan designs and executes crowd-sourced, global projects that combine compelling storytelling with state-of-the-art technology. These projects capture the human face of emerging topics while engaging a wide range of media platforms to result in books, TV specials, social media apps, exhibitions, and hundreds of millions of media impressions. One such project, based on Smolan's 1977 National Geographic cover story about Robyn Davidson's solo travels across the outback has enjoyed continued life in multiple books, plus the feature film Tracks, with Adam Driver cast in the role of Smolan. Other recent projects include The Human Face of Big Data, which looks at how all our devices are creating a planetary nervous system, and The Good Fight: America's Ongoing Struggle for Justice, which became one of Amazon's top 100 books within a week of its release. Stay Connected: Mary Virginia Swanson Website Instagram Rick Smolan Instagram Facebook YouTube Against All Odds Website Host: Derek Fahsbender Senior Creative Producer: Jill Waterman Senior Technical Producer: Mike Weinstein Executive Producer: Richard Stevens
We tried a new thing! Marketing Manager Abby (hi) recently did a presentation for some of our store and library customers, featuring some of our new titles, old favorites, and insights on what The People are buying these days. Elly also joined us for a few minutes to run through our fun new buying portal for stores.It was a good time. We might even do it again!************Thank you for watching the People's Guide to Publishing vlogcast! We post new episodes every Thursday about publishing, authors, and the book industry. You can also listen via your preferred podcast app, or by visiting linktree.com/microcosmGet the book: https://microcosmpublishing.com/catalog/books/3663Get the workbook: https://microcosmpublishing.com/catalog/zines/10031More from Microcosm: http://microcosmpublishing.comMore by Joe Biel: http://joebiel.netMore by Elly Blue: http://takingthelane.comSubscribe to our monthly email newsletter: http://eepurl.com/gIXT6vFind us on social media:Facebook: http://facebook.com/microcosmpublishingBlueSky: https://bsky.app/profile/microcosm.bsky.socialInstagram: http://instagram.com/microcosm_pub************
Investor Fuel Real Estate Investing Mastermind - Audio Version
In this conversation, John Harcar interviews Pharice Brown about her journey in publishing and the importance of having a book for business growth. Faris shares insights on the publishing process, the challenges faced in the industry, and offers advice for aspiring authors. She emphasizes the need for authors to take an active role in marketing their books and the value of being part of a supportive community. Professional Real Estate Investors - How we can help you: Investor Fuel Mastermind: Learn more about the Investor Fuel Mastermind, including 100% deal financing, massive discounts from vendors and sponsors you're already using, our world class community of over 150 members, and SO much more here: http://www.investorfuel.com/apply Investor Machine Marketing Partnership: Are you looking for consistent, high quality lead generation? Investor Machine is America's #1 lead generation service professional investors. Investor Machine provides true ‘white glove' support to help you build the perfect marketing plan, then we'll execute it for you…talking and working together on an ongoing basis to help you hit YOUR goals! Learn more here: http://www.investormachine.com Coaching with Mike Hambright: Interested in 1 on 1 coaching with Mike Hambright? Mike coaches entrepreneurs looking to level up, build coaching or service based businesses (Mike runs multiple 7 and 8 figure a year businesses), building a coaching program and more. Learn more here: https://investorfuel.com/coachingwithmike Attend a Vacation/Mastermind Retreat with Mike Hambright: Interested in joining a “mini-mastermind” with Mike and his private clients on an upcoming “Retreat”, either at locations like Cabo San Lucas, Napa, Park City ski trip, Yellowstone, or even at Mike's East Texas “Big H Ranch”? Learn more here: http://www.investorfuel.com/retreat Property Insurance: Join the largest and most investor friendly property insurance provider in 2 minutes. Free to join, and insure all your flips and rentals within minutes! There is NO easier insurance provider on the planet (turn insurance on or off in 1 minute without talking to anyone!), and there's no 15-30% agent mark up through this platform! Register here: https://myinvestorinsurance.com/ New Real Estate Investors - How we can work together: Investor Fuel Club (Coaching and Deal Partner Community): Looking to kickstart your real estate investing career? Join our one of a kind Coaching Community, Investor Fuel Club, where you'll get trained by some of the best real estate investors in America, and partner with them on deals! You don't need $ for deals…we'll partner with you and hold your hand along the way! Learn More here: http://www.investorfuel.com/club —--------------------
Click Here to ask your book writing and publishing questions!What started as sharing her story online about living with chronic illness turned into a book deal with Penguin Random House. In this episode, Gigi Robinson shares how she leveraged consistency, relationships, and a clear vision to go from content creator to published author.Here's what we get into:Why she chose to write A Kid's Book About Chronic Illness (and how it ended up getting picked up by Penguin/DK).The ridiculously simple promo strategy Gigi swears by: bring the book everywhere and make it part of the conversation.Why she went the children's book route to make a heavy topic more digestible.Her take on promotion as storytelling, not selling.How she filters advice from all the "experts” while staying aligned with her bigger vision.
Author Gloria Chao guides us through her unique journey from dentistry to writing! We also chat about her upcoming adult debut, The Ex-Girlfriend Murder Club. Listen to our conversation for fun insights on puzzles, coming-of-age YA stories, and learning there's no “right” way to write.Gloria ChaoWebsite: https://gloriachao.wordpress.com/Social: @gloriacchaoGood Story Company: If you have a story in your head, we're here to help you get it out into the world. We help writers of all skill sets, all genres, and all categories, at all stages of the writing process. Need a hand with brainstorming? Want to find a critique partner? Looking for an editor to help polish up your pitch, your idea, or your entire manuscript? We have all of it and more in our community. If you're ready to take the next step (or the first step) on your writing journey, we're here to help you.Website: https://www.goodstorycompany.comMembership: https://www.goodstorycompany.com/membershipWriting Workshop: https://www.storymastermind.comMary Kole: Former literary agent Mary Kole founded Good Story Company as an educational, editorial, and community resource for writers. She provides consulting and developmental editing services to writers of all categories and genres, working on children's book projects from picture book to young adult, and all kinds of trade market literature, including fantasy, sci-fi, romance, and memoir. She holds an MFA in Creative Writing and has worked at Chronicle Books, the Andrea Brown Literary Agency, and Movable Type Management. She has been blogging at Kidlit.com since 2009. Her book, Writing Irresistible Kidlit, a writing reference guide for middle grade and young adult writers, is available from Writer's Digest Books.Manuscript Submission Blueprint: https://bit.ly/kolesubWriting Irresistible Kidlit: http://bit.ly/kolekidlitIrresistible Query Letters: https://amzn.to/3yg511KWriting Irresistible Picture Books: https://amzn.to/3SrApRUHow to Write a Book Now: https://BookHip.com/ZHXAAKQWriting Interiority: Crafting Irresistible Characters: https://amzn.to/4evsX0BNEW! Writing Irresistible First Pages: https://amzn.to/4gxgslqFollow us on social:YouTube: https://youtube.com/c/goodstoryBluesky: https://bsky.app/profile/goodstory.bsky.socialInstagram: https://instagram.com/goodstorycompanyTikTok: https://www.tiktok.com/@goodstorycoFacebook: https://facebook.com/goodstorycoSubstack: https://goodstoryco.substack.com/
How can I learn to let go of bad art? Why isn't my style selling? Does drawing ever get easier? Jake Parker, Sam Cotterill, and Lee White discuss these topics and more. 3 Point Perspective Podcast is sponsored by SVSLearn.com, the place where becoming a great illustrator starts!Click here for this episode's links and show notes.
You've launched your book—congrats! But after the buzz fades, you might find yourself wondering: Now what? If you're a coach, consultant, or speaker, your book shouldn't just sit on the shelf. It should bring you leads, build trust, and drive your business forward.In this episode of Your Path to Publish, we break down how to turn your nonfiction book into a lead-generating funnel—one that works behind the scenes to attract your ideal clients. We'll walk through how the free + shipping model works, how to map out your funnel, and how to make your book more than just a passion project.BY THE TIME YOU FINISH LISTENING, YOU'LL LEARN:How to use your book as the front-end offer in a larger funnelThe key elements of a lead-generating book funnel (and what tools you need)Real-world examples of authors using the free + shipping model successfullyWhat to offer beyond the book—and how to automate it allWhether your book just launched or it's been out for a while, this episode will show you how to create momentum that lasts long after launch week.Learn more about Your Path to Book Publishing by visiting Juxtabook.com and discover if traditional publishing, self publishing, or hybrid publishing is right for you. Join the Author Edge Community and learn how to publish, and market your book and build your brand. Learn MoreLiked this episode? Share it and tag us on Instagram @juxtabkLove the show? Leave a review and let us know!CONNECT WITH US: Website | Instagram | Facebook
In this week's AuthorU-Your Guide to Book Publishing, Host Dr. Judith Briles invites dives down into the elements of the Why and How to create an Opt-In lead magnet for the website. The goal—to attract new visitors and gather emails of followers. Available in audio only and video on YouTube. You will take away: -Why an Opt-In is an essential website element. -Why types of Opt-Ins work best. -Where an Opt-In should be places. -How to create a marketing campaign for an author's Opt-In. -When to replace an Opt-In. -How to create a funnel release of additional info after an Opt-In is downloaded. And, of course, much more. Tune in for lots of ideas and how-to tactics via the AuthorU-Your Guide to Book Publishing podcast. It's ranked in the Top Ten of bookmarketing campaigns. Since its inception seven years ago, the AuthorU-Your Guide to Book Publishing podcast with over 21 million listeners downloading various shows for practical publishing and book marketing guidance. Join me and become a regular subscriber.
Tariffs! We've talked a lot about how they affect American bookstores and publishers. But what has the impact been for our neighbors to the North? Our friend Kim Werker of Nine Ten Publications sat down with us to talk about being a niche publisher in Canada, how knowing who you are makes you a better publisher, and of course, tariffs.************Thank you for watching the People's Guide to Publishing vlogcast! We post new episodes every Thursday about publishing, authors, and the book industry. You can also listen via your preferred podcast app, or by visiting linktree.com/microcosmGet the book: https://microcosmpublishing.com/catalog/books/3663Get the workbook: https://microcosmpublishing.com/catalog/zines/10031More from Microcosm: http://microcosmpublishing.comMore by Joe Biel: http://joebiel.netMore by Elly Blue: http://takingthelane.comSubscribe to our monthly email newsletter: http://eepurl.com/gIXT6vFind us on social media:Facebook: http://facebook.com/microcosmpublishingBlueSky: https://bsky.app/profile/microcosm.bsky.socialInstagram: http://instagram.com/microcosm_pub************
Who is the real Chandler Bolt? From ADHD diagnosis and being a college dropout with C-level English grades, to becoming a bestselling author and the founder of the world's leading self-publishing platform, this is one of the most unlikely and inspiring entrepreneurial stories you'll hear all year.In this episode, Chandler Bolt, founder of SelfPublishing.com, opens up about the pivotal moments that shaped his journey. He reveals how writing a book became his ultimate leverage, how personal tragedy created unstoppable urgency, and why every entrepreneur should consider becoming an author.We explore how Chandler transformed a single idea into a multi-million pound business, how books can drive real business growth, and the exact framework he used to sell over 10,000 copies of his own. He discusses self-publishing vs traditional publishing, the ROI of writing a book, building a brand that lasts, and why he believes books are the greatest business card ever created.Whether you're a business owner, coach, speaker, executive or creator, this episode is a masterclass in thinking bigger, acting faster and building a meaningful legacy through writing and publishing. Learn how Chandler scaled SelfPublishing.com from $84k in total sales to over $1.3 million in one year, the leadership lessons that nearly broke him, and why success always starts with speed, execution and ownership.This conversation covers business growth, mindset shifts, personal branding, the truth about authority, and how one book can open doors to opportunities for life. Discover how Chandler Bolt and his team are helping thousands become published authors and why writing your book might be the most important thing you ever do for your business and your legacy.Watch until the end to find out Chandler's biggest business mistakes, his toughest personal lesson, and what he believes is the greatest gift you can ever give someone.#ChandlerBolt #SelfPublishing #EntrepreneurPodcast #ADHDEntrepreneur #SelfPublishingSchool #AuthorBranding #WriteABook #PublishingTips #BusinessBooks #MillionaireMindset #DyslexiaSuccess #BookMarketing #LegacyBuilding #PublishedBook #PersonalBranding #UKEntrepreneurs #StartupStories #ChandlerBoltInterview #AuthorLifePowered By ActionCOACH Business Coaching: The Help You Need to Grow Your Business: https://business.actioncoach.co.uk/ Hosted on Acast. See acast.com/privacy for more information.
Send us a textWhat does it really take to write and sell a book?
In this episode, Matt & Lauren review how to publish your book in 7 steps! Check out these resources to help you with each one:
Click Here to ask your book writing and publishing questions!This week, I'm joined by publicist Emily Florence, and we're talking about how to set publicity goals before you start chasing them, why a Today Show appearance might not sell nearly as many books as you think, and how to make your marketing feel less like shouting into the void and more like having conversations that matter.Here's what we get into:Why knowing your goals (career author? credibility? visibility?) makes all the differenceThe surprising truth about big media hits (and what works better)Building an author platform that doesn't rely on hacking the algorithm or pretending to be someone you're notHow to build a real-deal, supportive author community (no fake “collabs” required)
Think publishing your book is the finish line? Not quite. If you want to turn your writing into a sustainable career, you need more than royalties. In this episode of Your Path to Publish, we're diving into how successful nonfiction authors actually earn a living—and how you can do the same by building smart, scalable income streams around your book.BY THE TIME YOU FINISH LISTENING, YOU'LL LEARN:Why book royalties alone rarely pay the bills (and what to do instead)Five proven income streams authors use to grow a sustainable businessHow to choose the income path that fits your strengths, goals, and lifestyleReal-world ideas to start small and build momentum—even while you're still writingIf you want to go beyond your book and build a career that lasts, this episode is your roadmap.Learn more about Your Path to Book Publishing by visiting Juxtabook.com and discover if traditional publishing, self publishing, or hybrid publishing is right for you. Join the Author Edge Community and learn how to publish, and market your book and build your brand. Learn MoreLiked this episode? Share it and tag us on Instagram @juxtabkLove the show? Leave a review and let us know!CONNECT WITH US: Website | Instagram | Facebook
From brainstorming to hitting the shelves, find out what it takes to publish a rock and roll book. Learn the ins and outs from music book publishing insiders Steve Roth and Dennis Pernu of Motorbooks.Go to the Quarto Books website for the latest and upcoming releases from MotorbooksListen to Steven Roth's Podcasts The DLRCast and Another Cool Rock Podcast---------- BookedOnRock.com The Booked On Rock Store The Booked On Rock YouTube Channel Follow The Booked On Rock with Eric Senich:BLUESKYFACEBOOKINSTAGRAMTIKTOKX Find Your Nearest Independent Bookstore Contact The Booked On Rock Podcast: thebookedonrockpodcast@gmail.com The Booked On Rock Music: “Whoosh” by Crowander / “Last Train North” & “No Mercy” by TrackTribe
Passion to Power Presents:Coach Carole: NO Bullshit 4 Writers & CreativesCaroleKirschner.comKeywords: career coaching, diversity in entertainment, writing advice, pitching, underrepresented voices, entertainment industry, creative careers, mentorship, storytellingMichelle Zeitlin interviews Carole KirschnerHighlights of their discussion:Diversity initiatives that have launched over 120 writers of color in the industry.The CBS Diversity Writers Mentoring Program Writers must learn to sell themselves, not just their work.The entertainment industry is cyclical; opportunities come and go.Aspiring creatives should build relationships before asking for favors.Resilience is key in navigating the ups and downs of the industry.Effective pitching requires engaging storytelling and personal connections.Ageism exists, but contemporary, high-concept material can help overcome it.Buy her Book:Hollywood Game Plan: How to Land a Job in Film, TV and Digital EntertainmentQuote from Carole: “I've had the privilege of working with some of the top professionals in the business – writers, producers, directors and executives. I've also hired or mentored hundreds of talented, ambitious entertainment professionals who blasted through barriers to achieve success in Hollywood.”Michelle Zeitlin, Host /Producer of More Zap Productions & Management LLC, a Talent & Literary Boutiquewww.morezap.comTo invite Michelle Zeitlin to Chair or Be a Guest on your Event Panel, to book a Speaking Engagement or Create a Customized Program for your Students, Conservatory or Special Event, reach out to Passion to Power: Passion-Power.comMoreZap@Gmail.comIf you want to PITCH your special guest, please send a press kit and cover note via email to Michelle: MoreZap@gmail.com or fill out the online request form on our websites.We are especially interested in Experts in Entertainment, the Performing Arts, Media, Music, Book Publishing and Experiential Events.
In this week's AuthorU-Your Guide to Book Publishing, Host Dr. Judith Briles walks authors through the Game Plan to seed and build their book to reach their WHO it's for and steps needed for success when published. You will take aways include: -Essential components create your book. -Narrowing down the WHO your book is for. -Identify what the value and benefits are for the ideal reader. -Writing tips to start the author's juices percolating. -Identifying your costs. -Supporting the author and book platforms. -Developing the author in YOU. -Create your Ultimate Book Publishing Game Plan And, of course, much more. Tune in for lots of ideas and how-to tactics via the AuthorU-Your Guide to Book Publishing podcast. It's ranked in the Top Ten of bookmarketing campaigns. Since its inception seven years ago, the AuthorU-Your Guide to Book Publishing podcast with over 21 million listeners downloading various shows for practical publishing and book marketing guidance. Join me and become a regular subscriber.
Publishing a book can feel like this insurmountable wall that you have to climb over while also screaming that your writing is valid. How can publishers make it more accessible to writers, from submitting a manuscript to marketing? ************Thank you for watching the People's Guide to Publishing vlogcast! We post new episodes every Thursday about publishing, authors, and the book industry. You can also listen via your preferred podcast app, or by visiting linktree.com/microcosmGet the book: https://microcosmpublishing.com/catal...Get the workbook: https://microcosmpublishing.com/catal...More from Microcosm: http://microcosmpublishing.comMore by Joe Biel: http://joebiel.netMore by Elly Blue: http://takingthelane.comSubscribe to our monthly email newsletter: http://eepurl.com/gIXT6v
Toronto founder of Foglio Print & self-publisher of numerousbooks Michael Pietrobon talks about how he founded the company and offersvarious book publishing services while empowering authors allowing them toretain full ownership rights and more! Michael began his career reading booksat a bookstore in mid 2000's reading every available genre, earned his degreein English & Professional Writing at York University with specialty in BookPublishing, started a literary journal and edited university research journalswhile learning book design and publishing, plus offer tips and advice and more!Check out the amazing Michael Pietrobon and what they can do for you at www.foglioprint.comtoday! #podmatch #michaelpietrobon #toronto #selfpublishing #foglioprint #bookpublishing#authors #fullownership #bookstore #english #professionalwriting #yorkuniversity#universityresearch #spreaker #iheartradio #spotify #applemusic #youtube #anchorfm#bitchute #rumble #mikewagner #themikewagnershow #mikewagnermichaelpietrobon#themikewagnershowmichaelpietrobon
Toronto founder of Foglio Print & self-publisher of numerousbooks Michael Pietrobon talks about how he founded the company and offersvarious book publishing services while empowering authors allowing them toretain full ownership rights and more! Michael began his career reading booksat a bookstore in mid 2000's reading every available genre, earned his degreein English & Professional Writing at York University with specialty in BookPublishing, started a literary journal and edited university research journalswhile learning book design and publishing, plus offer tips and advice and more!Check out the amazing Michael Pietrobon and what they can do for you at www.foglioprint.comtoday! #podmatch #michaelpietrobon #toronto #selfpublishing #foglioprint #bookpublishing#authors #fullownership #bookstore #english #professionalwriting #yorkuniversity#universityresearch #spreaker #iheartradio #spotify #applemusic #youtube #anchorfm#bitchute #rumble #mikewagner #themikewagnershow #mikewagnermichaelpietrobon#themikewagnershowmichaelpietrobon
Click Here to ask your book writing and publishing questions!Bestselling author Melissa de la Cruz has published nearly 80 books (yes, 80), and in this episode, she shares what it really takes to build and sustain a long-term writing career. From surviving the shifting tides of publishing to protecting what gets you "in the mood" to write, she shares the kind of wisdom every author loves hearing. INSIDE THE EPISODE:• Melissa's advice: Don't quit your day job until the math says you can• Success is wonderful; it also resets with every new book• How to protect your creative hours (8am–1pm, in her case)• Books are logic puzzles, not lightning strikes (I love this analogy!)• If social media isn't fun, don't do it. Period. (Who's cheering?)• The final sprint before deadline is where the magic (and panic) often happenWhether you're writing book 1 or book 71, this episode's packed with truths you'll be grateful for.
Toronto founder of Foglio Print & self-publisher of numerous books Michael Pietrobon talks about how he founded the company and offers various book publishing services while empowering authors allowing them to retain full ownership rights and more! Michael began his career reading books at a bookstore in mid 2000's reading every available genre, earned his degree in English & Professional Writing at York University with specialty in Book Publishing, started a literary journal and edited university research journals while learning book design and publishing, plus offer tips and advice and more! Check out the amazing Michael Pietrobon and what they can do for you at www.foglioprint.com today! #podmatch #michaelpietrobon #toronto #selfpublishing #foglioprint #bookpublishing #authors #fullownership #bookstore #english #professionalwriting #yorkuniversity #universityresearch #spreaker #iheartradio #spotify #applemusic #youtube #anchorfm #bitchute #rumble #mikewagner #themikewagnershow #mikewagnermichaelpietrobon #themikewagnershowmichaelpietrobon Become a supporter of this podcast: https://www.spreaker.com/podcast/the-mike-wagner-show--3140147/support.
A company called “Spines” is publishing 8,000 AI-assisted books this year. How does that work? What does this mean for the industry? It's money-grabbing vanity press again, but now “assisted” by AI. We cover the Spines offerings, price points, and debate if this is good for authors. Deep Cuts is created by Scott Sigler and A B Kovacs Produced by Steve Riekeberg Production Assistance by Allie Press Copyright 2025 by Empty Set Entertainment No matter how you publish your book, you need a website. Use the GoDaddy Promo Code CJCFOSSIG to trim 99% from the retail price of a new domain, including dot-coms. Learn more about your ad choices. Visit megaphone.fm/adchoices
Is it possible to run an online shop without burning out? Jake Parker, Lee White, and Anthony Wheeler teach how to make your shop work for you (rather than becoming a slave to it). 3 Point Perspective Podcast is sponsored by SVSLearn.com, the place where becoming a great illustrator starts!Click here for this episode's links and show notes.
In this inspiring episode of the Inner Edison podcast, Ed Parcaut sits down with Robert Hunt—CEO peer group facilitator, executive coach, and author of "Nobody Cares Until You Do." Robert opens up about his unconventional shift from corporate marketing leader to entrepreneur, why he never planned on starting his own business, and how desperation forced him to carve a new path. Robert shares candid lessons from his own setbacks, including confronting financial hardships, making tough family decisions, and finding the courage to sell his home in order to rebuild. He reveals the inner workings of CEO peer groups, the power of vulnerability in business, and why true accountability is key to overcoming challenges. Whether you're a business owner, aspiring entrepreneur, or anyone struggling through a difficult chapter, this episode offers practical wisdom, humor, and hope for anyone ready to own their journey. Discover how embracing hardship can lead to greater freedom, powerful connections, and even the courage to start over. Learn more about Robert Hunt's work, his book "Nobody Cares Until You Do," and how joining the right community can transform your leadership for good. Ready to find the opportunity in your obstacles? Listen now. **Contact Ed Parcaut:** -
Top Strategies on How to Market a Self-Published BookYou hit publish on your book—now what? Whether you're on a tight budget or just overwhelmed by options, marketing your book doesn't have to be complicated or chaotic.In this episode of Your Path to Publish, Zach breaks down a simple, proven framework for self-published authors to build visibility, attract readers, and start selling books. From your author brand to advanced tools like ads and influencers, this episode will help you build a strong marketing foundation that scales over time.BY THE TIME YOU FINISH LISTENING, YOU'LL LEARN:Why your author brand, website, and email list are the foundation of any successful book marketing strategyThe biggest mistakes authors make when starting to market their books—and how to avoid themPractical tactics you can start today to get your book in front of more readers without burning outIf you're ready to move your book forward and finally feel confident about your marketing plan, don't miss this episode.Learn more about Your Path to Book Publishing by visiting Juxtabook.com and discover if traditional publishing, self publishing, or hybrid publishing is right for you. Join the Author Edge Community and learn how to publish, and market your book and build your brand. Learn MoreLiked this episode? Share it and tag us on Instagram @juxtabkLove the show? Leave a review and let us know!CONNECT WITH US: Website | Instagram | Facebook
Publishing a book is an exciting time. But with so many options (traditional, hybrid, and self-publishing) and so much conflicting advice, it's easy to feel confused about which path is right for you.In this special episode (and our first-ever interview!) I'm joined by bestselling author and publishing strategist Elizabeth Lyons. With decades of experience helping authors publish with clarity and confidence, Elizabeth is pulling back the curtain on the red flags every author should look out for.We dive into:The real differences between traditional, hybrid, and self-publishingThe most common (and costly) publishing mistakes authors makeWhy self-publishing is more empowering than you thinkIf you're navigating your publishing journey or trying to decide which route to take, this conversation will help you move forward with clarity.Tune in and get the insight every author deserves before they publish.Links“Which Publishing Approach is Best for YOU?” by Elizabeth Lyons at publishaprofitablebook.com“7 Critical Questions to Ask Hybrid Publishers” by Elizabeth Lyons at publishaprofitablebook.com
Judith Briles The Book Shepherd and Rebecca Finkel, Book Design expert, deliver a fast hour of essential author DOs and DON'Ts for author success in 2025 on the AuthorU-Your Guide to Book Publishing podcast. Your takeaways include: • How tariffs will impact your book production. • What's happening with printing costs. • Why authors should expect to see book printing costs increase. • Amazon is now allowing “sharp” images in ebooks—meaning authors may want to redo their Kindle eBooks to sharpen color and images within. • Tips for cross-selling with other authors in bookstores and private events. • AI censoring of images. • Domain registration sites censoring words. AND much more. Don't miss this episode of the AuthorU-Your Guide to Book Pubishing podcast...ranked in the top 10 of book marketing podcasts. Tune in for lots of ideas and how-to tactics via the AuthorU-Your Guide to Book Publishing podcast. It's ranked in the Top Ten of bookmarketing campaigns. Since its inception seven years ago, the AuthorU-Your Guide to Book Publishing podcast with over 21 million listeners downloading various shows for practical publishing and book marketing guidance. Join me and become a regular subscriber.
Understanding reader habits can help independent publishers and author-publishers improve their book marketing strategies, hopefully boosting book sales. With over 550,000 readers on the popular digital review copy platform NetGalley, their team has collected invaluable data about reader's preferences, so NetGalley's Customer Success Manager Katie Versluis and Social Media Manager Hallie Fields join “Inside Independent Publishing (with IBPA)” to discuss where readers say they discover books, the social media platforms that readers tend to share their book recommendations on the most, tips for how publishers can garner reviews, and much more.PARTICIPANTSKatie Versluis is a customer success manager at NetGalley. She works closely with authors and publishers of all shapes and sizes, helping their books reach the hands of passionate book advocates and industry professionals. She is a graduate of Brock University and Humber College's Creative Book Publishing Program.Hallie Fields is the Social Media Manager at NetGalley, a service that helps publishers and authors promote digital review copies to book advocates and industry professionals. Hallie specializes in fostering community and connecting with NetGalley members, including reviewers, booksellers, librarians, educators, media/journalists, and other book trade professionals. She is a former librarian and a graduate of UNC-Greensboro's Library and Information Science MLIS program.Independent Book Publishers Association is the largest trade association for independent publishers in the United States. As the IBPA Director of Membership & Member Services, Christopher Locke assists the 3,600 members as they travel along their publishing journeys. Major projects include managing the member benefits to curate the most advantageous services for independent publishers and author publishers; managing the Innovative Voices Program that supports publishers from marginalized communities; and hosting the IBPA podcast, “Inside Independent Publishing (with IBPA).” He's also passionate about indie publishing, because he's an author publisher himself, having published two novels so far in his YA trilogy, The Enlightenment Adventures.LINKSLearn more about the many benefits of becoming a member of Independent Book Publishers Association (IBPA) here: https://www.ibpa-online.org/Learn more about the IBPA NetGalley Program at https://www.ibpa-online.org/page/netgalleyFollow IBPA on:Facebook – https://www.facebook.com/IBPAonlineX – https://twitter.com/ibpaInstagram - https://www.instagram.com/ibpalovesindies/
Click Here to ask your book writing and publishing questions!Thriller author N.L. Blandford isn't afraid to go dark—like, murder scene dark—and she absolutely loves it.In this episode, she talks about writing gritty thrillers with complex villains you'll root for and recoil from. Natasha never planned to become an author. She just wanted to cross “write a book” off her bucket list. Now she's five books in, spanning multiple series, and shows no signs of slowing down.We talk about:Why she never plots in advance (hint: her characters have strong opinions)Her secret weapon for book sales (spoiler: it's not bookstores)Why she chose to publish “wide” to support Canadian platforms like KoboWhat she's loving and learning while writing a new series about a fictional mob family in Nova ScotiaWhy “show vs. tell” trips up so many new writers (and how she works through it)
How important are starred reviews to the life of your children's book? Jake Parker, Lee White, and Samantha Cotterill explain what they are and whether or not you need them to succeed. 3 Point Perspective Podcast is sponsored by SVSLearn.com, the place where becoming a great illustrator starts!Click here for this episode's links and show notes.
Judith Briles The Book Shepherd and John Kremer Book Marketing expert, deliver a fast hour of 10 plus strategies to deliver book marketing success in 2025 on the AuthorU-Your Guide to Book Publishing podcast. Your takeaways include: -Overall strategies to leap forward. -Why every author should have a newsletter. -Tips for creating your own Summit and why you should. -How to start your marketing offline. -Why magazines are still hot and how to target/pitch to them. -Why you should reach for a national TV show. -Why being a podcast guest is a must do and two sources to use. AND much more. Don't miss this episode of the AuthorU-Your Guide to Book Marketing podcast...ranked in the top 10 of book marketing podcasts.
In this episode Lauren & Matt explore the design options available for print books. We review the distinctions between trim sizes, binding types, paper types, ink quality, and cover finish, and popular choices for different product types. Watch the episode on YouTube for visual examples! Don't miss Content Entrepreneur Expo, THE event for creators, authors, and entrepreneurs. Visit cex.events to learn more and use promo code LULU100 to save $100 on your ticket
Click Here to ask your book writing and publishing questions!In this no-fluff episode, publishing powerhouse Jane Friedman speaks to the aspects of writing and publishing that every aspiring author needs to hear about. WE'RE TALKING ABOUT: The myth of the full-time writer dream—and why your day job might be your secret weaponHow to build an author platform without selling your soul The hard truth about bookstore distribution and hybrid publishing How sponsorships can turn your author newsletter into a profitable platform—and why subscriptions might not be the moveWhat nobody tells you about post-publication anxiety (spoiler: publishing a book doesn't magically fix your inner critic)
It's the end of an era: Will Terry is retiring from SVSLearn. Join Jake Parker and Lee White to learn what he's been working on and the lessons he's learned along the way. 3 Point Perspective Podcast is sponsored by SVSLearn.com, the place where becoming a great illustrator starts!Click here for this episode's links and show notes.
Send us a textWhat happens behind the scenes before a book reaches your hands? John Warren pulls back the curtain on modern publishing in this fascinating conversation that travels from his unexpected entry into the industry to where books are headed in our AI-driven future.Warren's publishing journey began in 1992 when a Mexican publisher hired him to research the US market for Spanish-language books. Three decades later, he's directing the Graduate Program in Publishing at George Washington University, preparing the next generation of publishing professionals with practical, hands-on skills across all aspects of the industry. His approach challenges the traditional "siloed" nature of publishing expertise, producing well-rounded graduates equipped to navigate an evolving landscape.The conversation takes an illuminating turn when Warren describes metadata as "the DNA of publishing." This largely invisible aspect determines whether readers ever discover your book among millions of others. Warren explains how metadata extends far beyond basic information like title and author to include elements that significantly impact discoverability and sales. For authors and publishers alike, understanding this digital lifeblood has become essential.Looking toward the future, Warren shares thought-provoking predictions about how AI might transform books themselves—creating dynamic reading experiences where information, images, and even audio narration can be generated on demand. These possibilities exist alongside the vital role of small and medium presses, which Warren celebrates for their risk-taking on diverse voices and translated works.The discussion also explores how print-on-demand technology and international publishing partnerships are reshaping distribution, breaking down geographical barriers while supporting environmental sustainability. Warren's perspective as both a publishing veteran and classical guitarist offers a uniquely human view of an industry undergoing technological revolution.Want to understand the invisible forces shaping what you read? This episode provides essential insights for authors, publishers, and curious book lovers alike. Subscribe to The Bookshop Podcast for more conversations with the people who bring books to life.John W. WarrenAndy Hughes on The Bookshop PodcastLove in the Time of Self-Publishing: How Romance Writers Changed the Rules of Writing and Success, Christine M. LarsonPedro Páramo, Juan RulfoThe Bookmakers, Ze'ev ChafetsLandscape MagazineFretboard Journal11guitarmagSupport the showThe Bookshop PodcastMandy Jackson-BeverlySocial Media Links
Episode 539 - Beau L'Amour - Son of best selling novelist Louis L'Amour, Striving to maintain a legacyAdvancing A LegacyBeau L'Amour is a writer and entertainment industry jack-of-all-trades. He is the son of best selling novelist Louis L'Amour and has managed his father's literary estate since 1988. Striving to maintain that legacy, he has done editorial work, revised unfinished manuscripts, managed a literary magazine and an audio/radio drama series, done art direction,been a comic book writer and producer and become an expert in marketing. In the years since his father passed away L'Amour has helped sell over 120 million books, nearly 5 million audio programs and placed a number of books of short stories (out of 16 posthumous collections) on the Best Seller lists.Beau is known for his Audio Publishing, Motion Picture Production & Book Publishing. Beau L'Amour was born in Los Angeles, California. His father was Louis L'Amour, a well known author of magazine and paperback fiction. His mother was Katherine Adams, the daughter of a silent movie actress and a southern California real estate developer.Throughout a good deal of his youth Beau lived in West Hollywood, an unincorporated section of Los Angeles county, known as a center of counter-culture and beatnik life. He grew up surrounded by his parents eclectic and eccentric group of friends; Austrian philosophers, American Indians, FBI agents, members of the Hollywood Ten, Eastern European refugees, Thai aristocracy, mysteriously talented dealers in primitive art and a wide array of writers, from Ray Bradbury to Jim Thompson.Beau attended West Hollywood Elementary School. In 1973 his family moved to West Los Angeles where he attended Emerson Junior High and University High School. After a year at Santa Monica College he went on to earn his BFA at California Institute of the Arts under the mentorship of director Alexander Mackendrick and illustrator and pioneering digital animator Ed Emshwiller. He also studied acting with Janet Alhanti and Harry Mastergeorge, and directing at UCLA with Ted Post.https://beaulamour.com/Support the show___https://livingthenextchapter.com/podcast produced by: https://truemediasolutions.ca/Coffee Refills are always appreciated, refill Dave's cup here, and thanks!https://buymeacoffee.com/truemediaca
Click Here to ask your book writing and publishing questions!In this episode, author Audrey Ingram spills the tea on what inspired her newest novel, The Summer We Ran (coming June 3, 2025). Think: teenage love, political ambition, and a dual-timeline structure that spans 25 years and manages to hit you right in the gut and makes you think.We also dig into how Audrey traded in her life as a practicing attorney for full-time writing and mom-life. The decision to pivot careers during a pandemic? Bold. Brave. And totally intentional. Plus, it's given her a fresh lens on fulfillment, feminism, and what it really means to choose your own adventure.INSIDE THE EPISODE:
Children's author-illustrator Niña Mata joins the Thriving Writers Podcast to chat about her publishing journey—from illustrating educational materials, working with Olympian athletes, to finally writing her own stories! Listen to hear Niña share some tips on what illustrators gravitate towards in manuscripts and ways writers can make the collaborative process smoother. Plus, get her thoughts on the value of storytelling and what she hopes readers take away from her work.Niña MataWebsite: https://www.ninamata.com/Social: @ninamataartGood Story Company: If you have a story in your head, we're here to help you get it out into the world. We help writers of all skill sets, all genres, and all categories, at all stages of the writing process. Need a hand with brainstorming? Want to find a critique partner? Looking for an editor to help polish up your pitch, your idea, or your entire manuscript? We have all of it and more in our community. If you're ready to take the next step (or the first step) on your writing journey, we're here to help you.Website: https://www.goodstorycompany.comMembership: https://www.goodstorycompany.com/membershipWriting Workshop: https://www.storymastermind.comMary Kole: Former literary agent Mary Kole founded Good Story Company as an educational, editorial, and community resource for writers. She provides consulting and developmental editing services to writers of all categories and genres, working on children's book projects from picture book to young adult, and all kinds of trade market literature, including fantasy, sci-fi, romance, and memoir. She holds an MFA in Creative Writing and has worked at Chronicle Books, the Andrea Brown Literary Agency, and Movable Type Management. She has been blogging at Kidlit.com since 2009. Her book, Writing Irresistible Kidlit, a writing reference guide for middle grade and young adult writers, is available from Writer's Digest Books.Manuscript Submission Blueprint: https://bit.ly/kolesubWriting Irresistible Kidlit: http://bit.ly/kolekidlitIrresistible Query Letters: https://amzn.to/3yg511KWriting Irresistible Picture Books: https://amzn.to/3SrApRUHow to Write a Book Now: https://BookHip.com/ZHXAAKQWriting Interiority: Crafting Irresistible Characters: https://amzn.to/4evsX0BNEW! Writing Irresistible First Pages: https://amzn.to/4gxgslqFollow us on social:YouTube: https://youtube.com/c/goodstoryBluesky: https://bsky.app/profile/goodstory.bsky.socialInstagram: https://instagram.com/goodstorycompanyTikTok: https://www.tiktok.com/@goodstorycoFacebook: https://facebook.com/goodstorycoSubstack: https://goodstoryco.substack.com/
Is your artistic voice discovered or created? Jake Parker, Lee White, and Anthony Wheeler share how to unlock a style that feels uniquely you.Sign up for Lee White's watercolor workshop in Spain 3 Point Perspective Podcast is sponsored by SVSLearn.com, the place where becoming a great illustrator starts!Click here for this episode's links and show notes.
In today's episode, Becky is joined by Jane Friedman—book publishing industry expert, author, and returning guest—who delves into the evolving landscape of the publishing industry, explaining how authors have taken responsibility for the marketing of their books and the impact of AI on discoverability. Jane provides listeners with her seasoned perspective on the challenges and opportunities facing authors and offers actionable insights for navigating the modern publishing landscape effectively.During the episode, you'll learn: About Jane and her work in the world.What surprised Jane the most as she worked on the second edition of her book, The Business of Being a Writer.What Jane decided to remove completely from the first edition of the book as she revised it. Insights on how the role of authors is evolving in today's publishing ecosystem and how marketing is evolving as well. The value of having an email list that you own. Some of the trends Jane is seeing in book marketing right now that authors should keep an eye out for, particularly related to AI developments.About Jane's own book marketing journey. Common misconceptions that authors have about the publishing industry.Jane's greatest wish for the new edition of her book.Don't forget to check out our show notes, which include action steps and resources.Sign up for the bi-weekly newsletter to connect with Becky Robinson and gain access to ongoing learning and conversation.
Want to learn how to get a book deal and become a published author? Well, you're in luck, as in this episode of The Profitable Travel Blogger Podcast, we'll be going over how the traditional publishing process works step-by-step so you can go from blog to book! Our guest, blogger-turned-author Jen Ruiz, went from sharing travel stories on her blog, Jen on a Jet Plane, to landing a five-figure book deal for her memoir, 12 Trips in 12 Months: Make Your Own Solo Travel Magic—which even made it to Hudson Airport Bookstores! Today, she'll be sharing her best tips to help you do the same. By the end of this episode, you'll understand: How to decide between traditional publishing vs self-publishing The secrets to writing a strong query letter and pitching effectively How to leverage your blog to land a book deal Smart book marketing strategies to maximize sales And more! Bonus: Jen outlines the traditional publishing process step-by-step so you have a clear roadmap for how to go from blog to book.
Is AI driving illustrators to extinction? Jake Parker, David Hohn, and Samantha Cotterill explore the nuances of launching your art career amid modern technology. 3 Point Perspective Podcast is sponsored by SVSLearn.com, the place where becoming a great illustrator starts!Click here for this episode's links and show notes.
How can I know if my project will succeed (before I dedicate my life to it)? Can I start painting yet? Is social media still worth the effort? Jake Parker and Lee White offer insights on these questions (plus a behind-the-scenes glimpse of their current projects). 3 Point Perspective Podcast is sponsored by SVSLearn.com, the place where becoming a great illustrator starts!Click here for this episode's links and show notes.