Pint-Sized Marketing Podcast

In Will's session, he discusses the tactics and how to use reactive PR for link acquisition. From finance to fashion, he reveals his top tips to creating some stunning reactives for almost any brand.

In this talk, Faye will take you through the necessary steps you need to take to ensure a successful website migration, how to avoid the loss of organic traffic and search visibility, and why migrations often fail.

Azeem will show you tips on how you can successfully set up, and run a campaign on Google Ads, even with a small budget. As well as this, Azeem will also provide you with key settings to look out for and avoid, as well as a process you can run through in your own accounts to audit them, and boost your ROI with Google Ads.

Thea Chippendale aka ‘The ASOS dress girl’ reveals her secrets to achieving BIG results with small budgets. The types of campaigns that make your competitor jealous because you don’t just land links, but social noise and traffic too.

Google has retired the old speed report in Search Console and replaced it with the Core Web Vitals report. What does this report show, and how does it impact on your website? Learn about the metrics that Google uses to evaluate a webpage's usability, and how you can turn this data into actionable insights to improve your website for both users and search engines.

Based on key research by Dr. Robert Cialdini, Abi will take you on a whistle-stop tour of his '6 Principles of Persuasion' - 6 mental shortcuts that we all use when making decisions. She will then share how we can tap into these 6 mental shortcuts to better understand the underlying motivations and thought patterns of our audiences, customers or clients, and communicate more effectively online.

When someone starts talking about APIs, a lot of people's eyes glaze over due to all the technical jargon. Maybe that's you. Even if you're familiar with the concept, it can be hard to know where to start. Sam will take you through what APIs are, some examples of how becoming comfortable with various APIs can make tasks easier as an SEO consultant, and make the whole topic of APIs significantly less intimidating. And for those who are already confident using APIs, Sam will share some ideas to add inspiration to your next project.

Content creation is hard. In spite of all the tools and data marketers have available we still generate content that, after launch, doesn't always resonate with users and search engines in the way we'd hoped. During this talk, Matthew dives into Aira's content generation process that's helped one client get over 100,000 organic search clicks by using a repeatable methodology based off thorough keyword research and content brief creation.

Claire talks about the changing SERP landscape, zero-click (and what this ACTUALLY means), the changing look feel and functionality of the business profile (or business knowledge panel, or whatever Google are calling it this week) - and how important it is to monitor everything that Google pulls into this panel, as well as lots of tactics for how to make sure that what YOU want to be seen gets featured in this panel - including photos, reviews, Q&A, posts, products and more!

Aoife O'Connor discusses the correlation between Digital PR and Psychology and how we should be using online persuasion to engage our audience further to build links.

Tracking your campaigns is not a nice to have, it is critical. You need to know what is working, what is sucking, and using data from your analytics to back up your budget and resources for all your super smashing marketing wizardry.What if I were to tell you that you may be doing your tracking all wrong?Would you feel nervous? A pang of panic? Have you made the right decisions when sacking that agency for not delivering, or put money on a channel that was actually wrong, did you back the wrong horse? As a marketer (or anyone whose job it is to get people to your website) you have to really understand how Google Analytics works.How they define your website traffic.How they may be bucketing your wonderful work.

It's always better when we work together, and in Wolfgang we love to integrate our services, I'll be exploring one of the biggest Search Marketing myths of the past decade - that once organic dominance is obtained, you can turn off your targeted ad campaignsUsing data and research, I'll show you how to measure the impact of integrating your SEO & PPC strategies to dominate your key value search terms and turn your siloed 'Search Strategy' into a 'Double Domination Strategy', ultimately delivering a consistent brand message and increasing your online revenue.'You'll take away 2 proven strategies of using both SEO and PPC to increase your online revenue.

Google Analytics can be a goldmine of information for marketers, but is it all accurate? Helen investigates the trustworthiness of Google Analytics out-of-the-box, including breaking down the problem of “dark” traffic, how to identify if your website analytics isn’t tracking visitor sources correctly, and how to rectify these problems. Don’t miss this talk if you rely on Google Analytics data for any of your marketing decisions!

The Facebook Ad Manager makes life pretty difficult when it comes to extracting actionable insights.To start making real progress you either need to know how to manipulate the reports in the ad manager itself, or you need to use tools to create your own bespoke reports. This talk runs through how to create your own automated reports to preempt issues, diagnose drops in performance and generally take the stress out of managing Facebook Ads.

SEOs need to place more emphasis on visualising data, not only to convince those that we work for and with, but so that we can make more informed decisions faster. In this talk, Sam will show you how you can revolutionise your reporting by creating impactful dashboards so that you can become a more efficient SEO.

WordPress powers a large part of today's web and as such, is a popular target for exploits. Find out what you can do to protect your Wordpress site's security and minimise the risks.

As comms pros, we understand that what others say about our brand defines it, yet in a social sphere plagued with viral and fake news, it’s alarming that so many PR pros are failing to utilise social media for PR purposes. In this talk, David will discuss the future challenges social is causing PR and how to adapt.

The world's biggest businesses go into forensic detail in their branding strategies. And yet, their landing pages show no sign of these carefully crafted brand voices. As we move into a more sophisticated era of search, simply stringing keywords together with a few prepositions will no longer suffice. With voice and visual search on the rise, the SEO industry is in danger of being left behind in the content space. The branding specialists will take over if we don't up our game. This talk looks at how businesses can inject some personality into their content without losing their SEO rankings.

Need quality links but hate doing link-building and outreach? Danny demonstrates a quick-win method for earning high-authority, relevant links guaranteed to work for any business.

In her talk, Shannon explains why you don't need a 5 figure digital PR or SEO budget to secure high-quality links and coverage. She will take you through some vital tactics from creating evergreen content, utilising key spokespeople and free datasets, all of which she's used in the past, present and will most likely continue to use in the future to help you score big links for your brand.

In his short talk, Trevor will be running through 5 areas where the Imperic Media team are seeing evolution in PPC. He will be outlining potential changes over the next couple years and where opportunities may lie.

Don’t make assumptions. Don’t waste money on the wrong audiences. Ask publishers the right questions. Get to know YOUR OWN audiences. Find them. Segment them. Target them. Learn from them. It’s the only way that they’ll listen to you - because then you’re speaking TO them, and not just hoping that they’ll hear you.

If you want to improve your site’s ranking, you need to gain valuable links from authoritative websites by having a solid outreach strategy. In this talk, you'll learn what a GDPR-friendly outreach process looks like and three tactics you can start using right away to build quality links.

Battling it out in the SERPs with your competitors is one thing, but battling it out within your own company to get SEO tasks actioned is the real challenge in our industry. Rachel will talk you through how to prioritise and demonstrate the value of your SEO work in order to get tasks moved up the development queue, as well as receiving the buy-in your team deserves.

Content marketing is tough. You need to not only come up with concepts which will deliver against the campaign goals but also sell these in to get approval​. ​James will share insightful advice as to the common reasons why stakeholders keep rejecting your ideas and concepts and,​ ​offer actionable tips as to how this can be overcome.

Ecommerce is growing every day and done well, the average retail brand can often expect to see massive growth in their income. Done incorrectly however, your ecommerce site can be a giant money pit, this talk will guide you through the dos and don’ts of SEO for an ecommerce site.

People make bad decisions. Even when they’re presented with evidence of better decisions, they still make bad ones. Andi will explore a few key reasons why people make bad decisions and provide some tips for how you can use this information to improve your marketing.

Learn about the power of Array formula with VLookups to crosswalk Screaming Frog, Google Analytics and Google Search Console data to better inform on-page recommendations. Also, learn why you should use Supermetrics to pull in Google AdWords and Google Search Console data to spot keyword gap opportunities.

Sometimes an SEO Strategy may not include certain areas of SEO due to the audience or industry that a company is in. Highlighting when social media, blogs, link building, etc are not necessarily a good thing for SEO, the aim of this talk is to show critical thinking is a big part of creating any strategy, especially an SEO strategy and metrics can make or break your strategy.

This presentation will show unique data and findings from the 2017 digital activations of the National Wax Museum Plus and the Irish Rock N Roll Museum Experience. What worked, what didn't and how they used PR and data to grow their businesses

You've managed to increase traffic with your SEO and content strategy magic. Your lead magnets successfully convert readers into subscribers. Yet, you have no idea how you should be using those valuable email addresses... Well, the secret is to write a series of emails from human (you) to human (subscriber). If you correctly "talk" to people as opposed to blasting offers to yet-another-random-email-subscriber-who-wants-just-free-stuff, your conversion rate might be actually higher.

The GDPR deadline is on the horizon and it has the potential to drastically affect your digital campaigns. Find out about the amount of your data that the large tech companies store and how GDPR will impact you as an individual. Finally, learn how to get prepared now to ensure that GDPR won’t have a negative bearing on your digital campaigns.

Marijana talks about making content marketing better in three steps. The first part focuses on aligning goals with content formats and KPIs, while the second one covers a toolkit that helps you find content topics your audience cares about. The final part covers the process of getting a content piece from start to finish.