Podcasts about Google Search Console

„Are you the world's best kept secret?" Diesen Satz habe ich letzte Woche in einem amerikanischen Podcast gehört – und musste sofort an so viele von Euch denken. Denn genau dieses Gefühl kennen ganz viele: Ich teile so viel Wissen, ich will Menschen helfen, ich will mein Business größer machen – aber irgendwie findet mich keiner.Du hast eine Website. Vielleicht einen Instagram-Kanal. Wenn Du besonders schlau bist, sogar YouTube. Und trotzdem: Es kommt keiner auf Dich zu, kaum Besucher, kaum Anfragen. In dieser Folge schauen wir uns an, woran das liegt – und was Du konkret dagegen tun kannst.Denn der wichtigste Denkfehler ist: Nur weil Du eine Website hast, wirst Du noch lange nicht automatisch gefunden.Wenn Du Kund:innen in Deutschland gewinnen willst, ist eine .de-Domain die bessere Wahl – damit wirst Du deutlich schneller gefunden als mit einer .com. Wenn Du seit 15 Jahren eine .com hast, musst Du nichts ändern. Aber wenn Du gerade startest: unbedingt .de nehmen.1. Pack einen Blog auf Deine Website.Google und die KI-Tools durchsuchen den ganzen Tag das Internet und bewerten, ob bei Dir etwas Neues passiert. Passiert nichts, während die Konkurrenz zum gleichen Thema regelmäßig Neues veröffentlicht, wird immer die andere Seite zuerst angezeigt. Ein Blog ist in fast jedem Website-System in wenigen Minuten eingerichtet.2. Schreib über die Fragen Deiner Kund:innen (Key Phrases statt Keywords).Es geht nicht mehr darum, einzelne Wörter oft zu wiederholen, sondern um ganze Sätze und Fragen, die sich Deine potenziellen Kund:innen stellen. Sammel 5 bis 10 dieser Fragen und mach aus jeder einen Blogartikel, der genau die Antwort gibt. Idealerweise ein Artikel pro Woche. Und dann jeden veröffentlichten Artikel über die kostenlose Google Search Console direkt bei Google einreichen – so musst Du nicht warten, bis Google von allein vorbeikommt.3. Für lokale Angebote: die Google-Anfahrt richtig verlinken.Wenn man zu Dir kommen kann – ins Studio, in die Praxis, in den Coachingraum – pack eine Anfahrtsbeschreibung mit Google-Maps-Link in den Footer auf alle Seiten. Über die (kostenlose) Google-ID wird das mit Deinem Business verknüpft. Google erkennt: Viele fahren dorthin, muss ein toller Ort sein – und zeigt Dich schneller an, in der Suche, auf Google Maps und in den KI-Tools. Klingt kompliziert, ist es aber nicht.Kaum jemand googelt noch klassisch – die meisten geben ihre Fragen direkt in KI-Tools ein. Das heißt: Du musst sowohl bei Google als auch in den KI-Tools gefunden werden. Genau die Leute, die nach Deinem Thema suchen, sollen bei Dir landen. Das wirkt oft schneller als jeder Social-Media-Post. Social Media ist zusätzlich wichtig – aber die Priorität ist, dass man Dich überhaupt findet.Mein Kurs zum Gefunden-werden – 12-Punkte-Checkliste, Videoanleitung und Präsentation, inklusive dem Google-Link und der Anleitung, wie Du Deine ID findest und die richtigen Fragen für Deine Blogartikel entwickelst. Für 39 €

Neste episódio das rapidinhas falamos de redes sociais no Google Search Console, fotos de Instagram na Meta AI e muito mais...

Partner with Jay: https://www.jayschwedelson.com/contactㅤPre-order Jay Schwedelson's new book, Stupider People Have Done It (out June 9, 2026).All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206ㅤSubscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletterㅤRegister for GuruConference (FREE + VIRTUAL!) https://www.guruconference.comㅤCheck out Eventastic (FREE + VIRTUAL!) https://www.eventastic.comㅤConnect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/Check out Jay's YouTube channel: https://www.youtube.com/@schwedelsonCheck out Jay's Instagram: https://www.instagram.com/jayschwedelson/Ask Jay anything: https://www.jayschwedelson.com/askㅤLeave a comment and follow the show, it really helps us out!ㅤBig shoutout to our sponsor, Knak!Marketers, you know the pain… You spend hours on a campaign, and then it gets stuck in review cycles and barely looks like what you started with.Knak makes it simple. Design emails and landing pages, collaborate, and launch - all in one place. No tool hopping, no messy handoffs, with AI built in to help you move faster.See how it all works, get started at knak.com/demoㅤCalling something a webinar might be the most expensive word choice in your marketing calendar, and there's fresh data on exactly how much it costs you. Jay Schwedelson walks through a Google Search Console update almost nobody is talking about, a naming test that lifted registrations by double digits, and where ChatGPT ads are quietly headed next. Plus a genuine crisis of conscience about sitting through a three-hour movie.ㅤBest Moments:(00:16) Google Search Console can now report on individual social posts, and almost nobody noticed(02:02) The exact Gemini prompt to get your social posts surfacing in Google search results(02:44) Why the word "webinar" is a registration killer, backed by 1,000 event pages(03:47) "First look," "behind the scenes," "insider session," and the lift each one delivers(04:30) OpenAI's job postings hint at video and native ads, so ChatGPT is about to become a billboard(06:07) The three-hour movie rule, the popcorn problem, and a very personal theater grievance

This week in search, we covered how Google's Nick Fox announced Google Search broke all usage records when Argentina scored its winning goal in the World Cup. Google Search Console now shows third-party platform content performance data from Instagram, TikTok...

Favour Obasi-ike, MBA, MS frames the discussion around the core distinction: broke (or broken) business websites vs pro (professional) business websites. A “broke” site often lacks structure, SEO, technical setup, and consistently underperforms, whereas a professional site is organized, optimized, and positioned for visibility, lead generation, and business growth 00:00:03, 00:05:16.Who Is This For?This episode is for business owners, entrepreneurs, and marketers—especially those responsible for their company's website and digital visibility. If you want practical, plain English insights into why your site isn't performing, how to spot technical flaws, and how to finally turn a “broken” website into a professional, revenue-driving asset, this is for you.Key Moments & TimestampsIntro & Website Audit Tools:00:00:03 - [Favour Obasi Ike] introduces the concept of "broke" vs. "pro" business websites and tools like Siteliner.com and GTMetrix to self-audit your site.Technical SEO & Why Sites Don't Rank:00:05:00 - 70% of ranking problems are technical, not content-based.00:07:00 - Explains the impact of page speed, broken links, and crawl errors.Site Architecture & Structure:00:12:06 - A “pro” site has a solid checklist, logical URL structure, all main pages (home, about, contact, etc.), and no duplicates or broken paths.Importance of Social, Content, and Indexing:00:10:15 – Social profiles now connect with Google Search Console; cohesive digital presence is critical.00:33:05 – Explains sitemaps, robots.txt, and how to check what pages Google sees vs. your actual site.Schema, Quality Content, and Velocity:00:48:23 – Why schema (structured data) is often missing and critical for SEO.01:11:28 – Content must attract and repel with clarity; use action-oriented headlines and answer real user questions.Budgets, DIY, and Final Advice:01:05:01 – Discusses real costs for professional sites, why you must invest money or time, and how “broke” sites result from neglect.01:23:29 – Final takeaways: clarity in copy, investing in continual learning, and practical analytics checks.SummarizeTechnical SEO is usually the culprit for low rankings—not just content issues. Site speed, mobile performance, clean architecture, and meta info (titles, descriptions) matter much more than flashy design.Sitemaps and robots.txt must be properly configured, or Google may ignore much of your site.Schema markup is almost always missing on poorly performing sites and can boost visibility.Consistent, high-quality content (using real user questions as headline structure) increases both visibility and engagement.Organic social and SEO now interact—Google draws from your digital presence as a whole.DIY is an option, but you must invest time if you can't invest money.Monitor click-through and conversion metrics (above 2% is good; below, revisit your site's value/clarity).FAQsQ: What free tools can I use to audit my site?A: Siteliner.com checks duplicate/broken pages; GTMetrix.com measures speed; NSLookUp.io checks domain health.Q: What's the most common reason websites don't rank?A: Technical SEO issues: slow speed, crawl errors, missing/incomplete sitemaps, improper robots.txt, lack of schema.Q: Is a newsletter/blog/journal page worth it?A: Yes—having unique, frequently updated content (news, blogs, resources) helps with indexing, authority, and user engagement 00:43:10.Q: Can I get a professional site cheaply?A: Investing either time (DIY, free learning resources) or money (professionals, payment plans) is required. Q: What defines a “pro” website?A: Fast, mobile-first, well-structured, SEO-optimized, schema'd, secure, maintained, and delivers what users expect—every time.Action StepsAudit your site using Siteliner, GTMetrix, and NSLookUp to identify technical flaws (00:01:38).Create or download a checklist for on-page, off-page, technical, and local SEO (00:05:48).Clean up your site map and robots.txt.Apply schema markup to each main page (00:48:23).Ensure all key pages exist: home, about, contact, products/services, privacy, FAQ, blog/newsletter (00:13:51).Update your titles/descriptions to include search terms and local info; keep within pixel/character limits (00:29:13).Track your conversions; if below 2%, revisit clarity, speed, mobile, and copy (01:27:24).Invest in learning if budget is tight (use LinkedIn Learning, online resources) or hire a pro with phased payments.Monitor progress and repeat regular checks to maintain a “pro” business website.For more strategies, connect directly via the podcast resources shared at the conclusion of the episode.

Fabrice Canel, the man most responsible for Bing search is retiring from Microsoft after nearly 30 years of service. His retirement happened effective July 1. Always available to talk about how search works, Fabrice's most known contributions would include Bing WebmasterTools and the IndexNow protocol. On behalf of the greater search community, thanks Fabrice. In other news, Google Search Console is reporting its first major Generative AI reporting bug, data center heavy counties in Virginia are asking schools and municipal employees to conserve electricity any way they can, OpenAI wants to upload a 5% stake in itself to the US Government in order to increase its valuations, Trump is threatening to tariff any country that imposes digital taxes on American social media and tech companies, Anthropic's Fable5 is back with new limits, and Google has been ordered to pay an outrageous settlement nearing 2billion US dollars to Swedish price-comparison site Klarna in a massive finding over Google's search abuse. That's the tip of an iceberg of search, social, and AI news on the Searching for the South of France Episode of WebcologyAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

In this episode of SEO 101, Ross Dunn and Scott Van Achte focus on major Google news, including new Search Console social and video platform integration, Google Trends comparison features, tracking URL tests, and a bug in generative AI reports. They also discuss best practices for content creation, the impact of AI, and the June 2024 spam update.Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Fabrice Canel, the man most responsible for Bing search is retiring from Microsoft after nearly 30 years of service. His retirement happened effective July 1. Always available to talk about how search works, Fabrice's most known contributions would include Bing WebmasterTools and the IndexNow protocol. On behalf of the greater search community, thanks Fabrice. In other news, Google Search Console is reporting its first major Generative AI reporting bug, data center heavy counties in Virginia are asking schools and municipal employees to conserve electricity any way they can, OpenAI wants to upload a 5% stake in itself to the US Government in order to increase its valuations, Trump is threatening to tariff any country that imposes digital taxes on American social media and tech companies, Anthropic's Fable5 is back with new limits, and Google has been ordered to pay an outrageous settlement nearing 2billion US dollars to Swedish price-comparison site Klarna in a massive finding over Google's search abuse. That's the tip of an iceberg of search, social, and AI news on the Searching for the South of France Episode of WebcologyAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Favour Obasi-ike, MBA, MS highlights actionable steps for enhancing website trust, stresses the maturity timeline (24 months), and the importance of genuine, multi-platform engagement to foster meaningful connections and search engine rankings.The episode focuses on the must-have trust signals for SEO success in 2026: website security, authority, and credibility. Through real client examples and up-to-date frameworks (E-E-A-T), listeners learn that establishing SEO trust is a long-term investment; one that pays off in organic leads, partnerships, and international reach.

Google‑Updates inzwischen einzelne Content‑Cluster, Verzeichnisse und Seitentypen. Für Dich bedeutet das: Weg vom pauschalen Domain‑Blick, hin zu einer granularen Analyse Deiner Content‑Ökosysteme. Gleichzeitig gewinnt Non‑Commodity Content massiv an Bedeutung – Inhalte, die wirklich nur Deine Marke liefern kann. Generische Ratgeber‑ oder Vergleichstexte verlieren dagegen an Sichtbarkeit. Parallel entstehen neue Herausforderungen durch ChatGPT‑Updates, AI‑Overviews und Mentions‑basierte Rankings: Marken müssen künftig nicht nur klassische Rankings, sondern auch AI‑Visibility, Citations und Erwähnungen in Chatbots und KI‑Antworten monitoren. Die neuen KI‑Reports in der Google Search Console und den Bing Webmaster Tools liefern erste Einblicke, bleiben aber oberflächlich – echte Traffic‑ oder CTR‑Daten fehlen. SEO‑Teams müssen daher zusätzliche Datenquellen wie Logfiles, Brand‑KPIs und Conversion‑Daten einbeziehen, um fundierte Entscheidungen zu treffen. Gleichzeitig verschieben sich die Anforderungen an KPI‑Setups, Local SEO und E‑Commerce. Da Google, Bing, ChatGPT und Copilot eigene Sichtbarkeitslogiken entwickeln, brauchst Du ein KPI‑Framework, das Presence, Mentions, Citations und Traffic‑Proxies vergleichbar macht, ohne Scheingenauigkeit zu erzeugen. Rechtliche Entwicklungen – wie das Urteil des LG München – könnten Google zu vorsichtigeren AI‑Overviews zwingen, was hochwertige Primärquellen wieder stärkt. Marken stehen zudem vor neuen Reputationsrisiken, da KI‑Systeme durch manipulierten UGC beeinflusst werden können. Im Local SEO gewinnen Branchenverzeichnisse und konsistente Citations wieder an Bedeutung, während mehrsprachige Unternehmensprofile und die Nutzung des Produkt‑Bereichs für Dienstleistungen strategisch, aber vorsichtig eingesetzt werden sollten. Im E‑Commerce reicht klassische Sichtbarkeit nicht mehr aus: Shops müssen ihre transaktionalen USPs schärfen, Produktdaten perfektionieren und Inhalte so gestalten, dass sie sowohl Nutzer:innen als auch KI‑Systeme überzeugen.

Jim and Kristine learn of the death of the father of SEO, Bruce Clay while discussing industry announcements. Bruce is thought to be the first person to make a professional service out of improving a website to achieve better search engine results. Bruce built an agency that spanned the world with offices serving every continent except Antarctica. A staple speaker, panelist, presenter, exhibitor, and sponsor on the SEO conference circuit, Bruce's development of and support for the search marketing community helped turn a cottage industry into a multi-billion dollar a year big business. Along the way, he took a handful of a few hundred foundlings and taught us how to do the business of this business. What SEO is today is directly because of the work and career of Bruce Clay. RIP and thank you Bruce. You're going to be missed by so many. In other news, Google rolled out a June 2026 Spam Update that lasted only slightly longer than the entire show did. News it ended was released just after we finished recording. - Google Search Console's reporting feature is fixed- Google says it can spot spam using Sentence Bert or as we intend to refer to it, Sbert- Google's John Mueller answers questions about SEO for AI Agents- Gemini has made the Chrome browser less secure as Chrome retools itself or an agentic web. Hackers have recently demonstrated they can seize a Chrome browser using Gemini.- The US government is facing lawsuits for disallowing access to Claud Fable5 and Mythos5 models to anyone but US born citizens- The FCC is killing the $2billion program that made Internet available to many schools and public libraries- Anthropic accuses Alibaba of outright copying it, in pursuit of a building a model to rival Mythos.- Investors are showing hesitance with an AI sector unable to show how it will ever turn a profit- The Tokenopocalypse has hit large scale consultancy Accenture which, having blown through a year's worth of AI spend in three months, is scrambling to limit staff use of AI- About a third of Fintech websites are invisible to AI crawlers due to their dependence on real time data display. - Google's John Mueller confirms the outcomes of site migrations are often impossible to fully predict ahead of time. - Microsoft has added another 365days to the Windows10 extended update program because nearly 25% of all computers in the world continue to run Windows10Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Favour Obasi-ike, MBA, MS breaks down the anatomy of a business website. He explains that owning a domain, hosting, and a mailbox are just the starting points; maintaining a website is like maintaining a house. Favour details the risks of platform lock-in (like the migration challenges with Squarespace and Bluehost) and emphasizes the importance of a standalone FAQ page to boost search impressions. He provides a checklist for website owners, covering image compression, canonical tags, and critical integrations like Google Search Console and Bing Webmaster Tools.>>

What if SEO isn't just about keywords, rankings, or “free traffic” from Google?In this rerun episode of the Simple and Smart SEO Show, Crystal Waddell talks with Ray Grieselhuber, founder of DemandSphere, about why good SEO is really good product management — and why small business owners need to think beyond traditional rank tracking.Ray shares why SEO, user experience, content strategy, product positioning, and customer behavior all work together to shape how your website performs in search. He also explains how Google's search results have changed, why showing up in rich results matters, and how AI-powered search experiences like SGE may impact the future of website visibility.If you've ever wondered how to make your website more useful, more visible, and more aligned with what your customers actually need, this conversation is packed with practical insight.In this episode, we talk about:Why SEO and product management are deeply connectedWhat “product-led SEO” means for small businesses and e-commerce brandsWhy traditional rank tracking no longer tells the whole storyHow SERP features, shopping results, images, and People Also Ask affect visibilityWhat Google's Search Generative Experience may mean for businessesWhy E-E-A-T matters more as AI-generated content increasesHow small businesses can use Google Search Console as a starting pointWhy localization is more than simple translationHow to think about mobile vs. desktop behaviorWhy understanding your audience is still the foundation of SEOGuestRay GrieselhuberFounder of DemandSphereWebsite: demandsphere.comConnect with Ray on LinkedInMentioned in This EpisodeProduct-Led SEO by Eli SchwartzGoogle Search ConsoleGoogle's Search Generative Experience / AI searchE-E-A-T: Experience, Expertise, Authoritativeness, TrustworthinessDigital PRLocalization and hreflangShopify SEOE-commerce SEOGoogle Maps visibilityKey TakeawayGood SEO is not just about ranking higher. It's about building a better website, creating a better experience, understanding how your customers search, and showing up in the places that matter before they ever click through to your site.Favorite Quote“We always say good SEO is good product management. And good product management is good SEO.” — Ray GrieselhuberChapters / Timestamps00:00 — Why good SEO is good product management00:51 — Welcome to the Simple and Smart SEO Show01:00 — Meet Ray Grieselhuber01:25 — Ray's background and journey02:00 — What DemandSphere does02:35 — E-commerce beyond Shopify and retail03:20 — Why Ray recommends Product-Led SEO04:30 — SEO as a core part of business strategy05:00 — The connection between SEO, UX, and customer experience07:20 — Why traditional rank tracking is no longer enough08:45 — Understanding the shape of the SERP09:40 — SERP features, rich results, and shopping results11:00 — Crystal's real-world e-commerce visibility example13:00 — What is Google's Search Generative Experience?15:30 — How SGE may impact businesses16:20 — Digital PR, brand mentions, and semantic search17:30 — What E-E-A-T means18:15 — Why real experience matters in content20:45 — SEO as a long-term digital asset22:30 — NIL, college athletics, and content opportunities25:00 — How small businesses can monitor search visibility25:20 — Why Google Search Console is a great place to start26:30 — Mobile vs. desktop shopping behavior28:00 — What localization means in SEO29:00 — Translation vs. true localization30:00 — Shopify, duplicate pages, and hreflang31:00 — Spanish-language search opportunities32:30 — One thing small business owners can do to increase visibility34:00 — Where to connect with RayText me your questions or comments!Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)Here's a quick question: Are people actually finding your products on Google?If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.No tech headaches, no fluff. Join us at  Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)Here's a quick question: Are people actually finding your products on Google?If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.No tech headaches, no fluff. Join us at aise  Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)Here's a quick question: Are people actually finding your products on Google?If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.No tech headaches, no fluff. Join us atSupport the showBook a Shopify Store Strategy Call With Crystal!Want to follow up on what you've heard? Search the podcast!AFFILIATE LINKS:Start your Shopify Store!Get SurferSEO!Metricool (to be everywhere online, you NEED a social media scheduler!)Grid and PixelNote: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!

Google Search Console is serving up AI search impressions… and we're not impressed. But first, good ol' email marketing campaigns are more effective than you might think! ------ Email marketing is often pretty underrated, but, with the right finesse, it's a great way to stay in touch with your people and grow your business. Gyi And Conrad share email best practices and key business objectives to help you make good use of this inexpensive, but advantageous, marketing tool. Later, some data is better than no data right? Right? Or, is AI search sliding down the slippery slope to minimal marketing accountability? Zeroing in on today's first news item, the guys dig deep into the ways AI features track impression data, taking a particularly hard look at its imperfections. But, is there still hope? Gyi and Conrad share practical ways to analyze the data available to you to attempt to shine some light on the efficacy of your law firm marketing in AI search.    The News: Google's newest offering really wants to sound like it's giving some helpful AI search segmentation, but it's pretty embarrassingly basic. – Introducing Search Generative AI performance reports in Search Console Win a trip to the LHLM Super Summit!!! Learn how: The Lunch Hour Legal Marketing FIFA Pool || FIFA World Cup 2026 Contest Our good friends at Lawyerist are doing their annual Website Competition, and they've found that new AI-created sites are pretty substandard and—shocker—dealing with security issues. Don't forget!  Google is opting you in for call recordings on JULY 1 if you currently have that as ‘unselected'. Take appropriate action, folks.    Podcast Appearances:  Un-Billable Hour – Seat At The Table: Getting an “A+” in Client Satisfaction Lawyerist – AI for Law Firm Growth: Building Smarter Systems and Better Business Decisions, with Conrad Saam Championing Justice: A Personal Injury Podcast – PART 1: Why Legal SEO Isn't Dead, But Most Law Firm Marketing Is and PART 2: Why Legal SEO Isn't Dead, But Most Law Firm Marketing Is Answering Legal – Lunch Hour Except the Law? Conrad & Gyi on How Clients ACTUALLY Find Your Firm   Make Summer More Fun:  Come see us in Nashville 8/11-8/13 at the LHLM Super Summit!   Listen Next: What is AI Visibility, Anyway?   Connect: Leave Us an Apple Review  Lunch Hour Legal Marketing on YouTube  Lunch Hour Legal Marketing on TikTok r/LHLM  Subscribe to Lunch Hour Legal Marketing: https://play.megaphone.fm/boagdxq4tr2wawseaj104w Learn more about your ad choices. Visit megaphone.fm/adchoices

Google's recent developer conference announced several updates worth paying attention to as a local business owner. This episode breaks down what those announcements mean for your website, including a new AI detection tool, changes to Google Business Profiles, a long-overdue update to Google Search Console, and key findings from an AHREFS study on how AI search engines actually send traffic, and how you can get cited more often.Timestamps [0:00] Introduction [0:30] Overview of Google developer conference updates [1:05] AI-generated image detection and YouTube disclosure requirements [3:10] Google Gemini and Google Business Profiles [3:51] AI impressions now tracked in Google Search Console [4:45] AHREFS report: word count and AI citations [6:10] ChatGPT vs. Google: traffic comparison [7:20] How ChatGPT cites results for purchase-related searches [8:15] AI citations pulling from deeper in search results [9:10] Tips for getting cited in AI search and newsletter mention [10:05] Closing --Submit questions for future episodeshttps://www.meredithshusband.com/podcast

Programmable search engine, Google Search Console, website SEO, semantic indexing, first-party data, Facebook groups, Pinterest marketing, Google Ads.

You know SEO matters for your photography business. You have heard it a hundred times. But every time you sit down to actually do it, you freeze up, second-guess yourself, and end up scrolling Instagram instead. Sound familiar?In this episode, I'm sitting down with SEO strategist Brittany Herzberg to break down how to build an SEO system you can actually maintain as a solo family photographer. Brittany is the creator of the SEO and Grow method and the host of the Basic B podcast. She went from being a massage therapist who could barely make rent to accidentally discovering that SEO was the reason clients were finding her online. Now she teaches established entrepreneurs how to stop chasing clients on social media and start getting found on Google. She also serves as the SEO strategist inside The Family Photographer's Marketing Society, where she teaches foundational SEO skills to our members every single month.What you'll hear in this episodeWhy family photographers get stuck between knowing SEO matters and actually doing itA realistic monthly SEO routine that takes one to six hours (not one to six hours per week)How to plan a quarter of blog content using just two types of postsThe one URL mistake that is costing you keyword space on Google (and how to fix it)Why renaming your image files before uploading is one of the fastest SEO winsHow to turn a basic gallery blog post into an actual SEO assetWhat AI search (GEO, AEO) actually means for family photographers (spoiler: your starting point has not changed)The 15-minute exercise to do before you ever touch keyword researchHow SEO maintenance mode works without draining your energyResources & Links Mentioned In This Episode▸ Read the full blog post that goes with this episode (that way, you get all the links mentioned): https://systemsandworkflowmagic.com/how-to-build-seo-system-family-photographer/▸ Get the Blogging & Visibility System For Family Photographers (only $37): https://dollydelong.thrivecart.com/organic-marketing-blogging-system-yt/▸ The Family Photographer's Marketing Society: https://systemsandworkflowmagic.com/the-family-photographers-marketing-society▸ Grab the FREE Family Photographers Marketing Trends Report: https://systemsandworkflowmagic.com/family-photography-marketing-trends▸ Check out the SEO Sprint HERE: https://brittanyherzberg.com/5-day-seo-sprint-intensiveConnect with Brittany Herzberg

In this episode of the Digitally Overwhelmed Podcast, I'm breaking down the latest SEO and AI search updates from Google, including the May 2026 Core Update and what it means for your content strategy. I share my perspective on how Google continues to evaluate quality, authority, and relevance in a world where AI-generated content is becoming more common, why SEO remains the foundation of getting found online, and how to use Google's own tools to uncover opportunities in your content. In this episode, you'll learn: What the May 2026 Google Core Update is designed to do and how it may impact your website Why SEO is still essential for showing up in AI-powered search experiences and generative AI tools How to use Google Search Console to analyze ranking changes, identify winning pages, and uncover new keyword opportunities Practical ways to prioritize content updates after a core update instead of guessing what Google wants Google's latest recommendations for creating AI-friendly content without sacrificing quality or authenticity New Search Console features, including branded vs. non-branded query reporting, weekly performance views, and AI-powered analysis tools If you've been wondering how to adapt your SEO strategy for the AI era, this episode will help you focus on what actually matters: creating helpful, experience-driven content that serves both humans and AI systems. Full episode shownotes: https://digitalbloomiq.com/may-2026-core-update If you want to learn how to optimize your content for both traditional search engines and AI assistants, join the next round of the Found in AI course here: https://courses.digitalbloomiq.com/found-in-ai    More about the podcast and Digital Bloom IQ: https://digitalbloomiq.com/podcast https://www.instagram.com/digitalbloomiq/ https://twitter.com/digitalbloomiq https://facebook.com/digitalbloomiq

In this episode, I take you behind the scenes of hosting my very first in-person retreat for entrepreneurial therapists and share what actually happened, what surprised me most, and why this experience impacted me far beyond the business results. From choosing the location and designing the attendee experience to navigating fears about logistics, finances, and leadership, I walk you through the realities of bringing a retreat from idea to execution. I also share exactly what we covered during our three days together, including identity work, business strategy, SEO, social media, hot seats, breathwork, and community building.   Topics Covered in this Episode: 4:12 - Why I chose a local destination over a more ambitious retreat location 8:47 - The fear that almost stopped me from hosting the event altogether 12:35 - What creating the right energetic environment actually looked like 16:18 - The business workshop topics that generated the biggest conversations 18:54 - Why we spent time inside attendees' Google Search Console accounts 21:41 - The unexpected retreat experience that brought nearly everyone to tears 25:07 - The power of hot seats and what therapists were really struggling with 28:12 - The lesson about leadership, community, and calling that I'll carry into future retreats If you're interested in joining me for the next retreat in Spring 2027, be sure to get on the interest list.   Resources Mentioned: Get on the retreat interest list for 2027:  https://www.theentrepreneurialtherapist.com/retreat  Fill Up Therapists: $0-$60k   If you are needing more private pay clients in your practice in 2026, the Practice Accelerator is the perfect fit for you. Use the code ALLIN as a podcast listener to get $100 off at checkout.    Scale Up Therapists: $60-$200k+ Group practice owners, content creators and therapists scaling beyond 1-1.  Apply here for the next round of Scale Up Mastermind where I help therapists create additional revenue streams and scale to multi six and seven figures.

Google Search Console is serving up AI search impressions… and we're not impressed. But first, good ol' email marketing campaigns are more effective than you might think! ------ Email marketing is often pretty underrated, but, with the right finesse, it's a great way to stay in touch with your people and grow your business. Gyi And Conrad share email best practices and key business objectives to help you make good use of this inexpensive, but advantageous, marketing tool. Later, some data is better than no data right? Right? Or, is AI search sliding down the slippery slope to minimal marketing accountability? Zeroing in on today's first news item, the guys dig deep into the ways AI features track impression data, taking a particularly hard look at its imperfections. But, is there still hope? Gyi and Conrad share practical ways to analyze the data available to you to attempt to shine some light on the efficacy of your law firm marketing in AI search.    The News: Google's newest offering really wants to sound like it's giving some helpful AI search segmentation, but it's pretty embarrassingly basic. – Introducing Search Generative AI performance reports in Search Console Win a trip to the LHLM Super Summit!!! Learn how: The Lunch Hour Legal Marketing FIFA Pool || FIFA World Cup 2026 Contest Our good friends at Lawyerist are doing their annual Website Competition, and they've found that new AI-created sites are pretty substandard and—shocker—dealing with security issues. Don't forget!  Google is opting you in for call recordings on JULY 1 if you currently have that as ‘unselected'. Take appropriate action, folks.    Podcast Appearances:  Un-Billable Hour – Seat At The Table: Getting an “A+” in Client Satisfaction Lawyerist – AI for Law Firm Growth: Building Smarter Systems and Better Business Decisions, with Conrad Saam Championing Justice: A Personal Injury Podcast – PART 1: Why Legal SEO Isn't Dead, But Most Law Firm Marketing Is and PART 2: Why Legal SEO Isn't Dead, But Most Law Firm Marketing Is Answering Legal – Lunch Hour Except the Law? Conrad & Gyi on How Clients ACTUALLY Find Your Firm   Make Summer More Fun:  Come see us in Nashville 8/11-8/13 at the LHLM Super Summit!   Listen Next: What is AI Visibility, Anyway?   Connect: Leave Us an Apple Review  Lunch Hour Legal Marketing on YouTube  Lunch Hour Legal Marketing on TikTok r/LHLM 

This week, I recorded from Boston - sorry for the appearance. We covered the Google May 2026 core update rolling out. Google Search Console released to a few new AI performance reports and new AI controls. Bing...

(This episode was recorded late due to illness)- Google's May 2026 Core Update continues to roll out. - Google has changed it's home page to promote AI features from Google I/O. - Google Business Profiles is now offering detailed rejection notices. Previously GBP owners were left in the dark to figure out the issues on their own. - The links report in Google Search Console is broken. It always underreported but now it's not updating. - The Trump Administration has created at Trumptastic app which it is ordering all employees to install on government phones. - Amnesty International has declared AIs "Unlawful by Design" taking issue with unlawful web scraping and the ease of identifying and doxing activists. - Google CEO Sundar Pichai outlined his vision for the unification of Google Search, AI agents, and AI tools in an interview with The Verge, downplaying Zero-click web concerns. - DuckDuckGo is taking off, tripling its traffic in a week- Stanford research shows AI hiring algorithms reject Black and Asian job seekers at far higher rates.- WordPress is slowly losing market share seeing declines six months in a row- All this and much more in the least lawfully designed yet unified edition.Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

ZusammenfassungIn dieser Folge räumen Stefan Ponitz und Andreas Pfeifer mit einem weit verbreiteten Missverständnis auf: KI-Kompetenz bedeutet nicht, ein Tool bedienen zu können. Was wirklich zählt, ist die Fähigkeit, KI sinnvoll einzusetzen – und das beginnt lange vor dem ersten Prompt. Stefan erklärt anschaulich, warum KI heute eher als Infrastruktur zu verstehen ist – vergleichbar mit Strom aus der Steckdose – und was das für deine tägliche Arbeit bedeutet. Die beiden diskutieren, welche Kompetenzen im KI-Zeitalter wirklich gefragt sind: strategisches Denken, das Erkennen von Engpässen, Daten- und Entscheidungskompetenz sowie ein klarer ROI-Fokus. Andreas ergänzt eine oft übersehene Dimension: die Ethik- und Markenkompetenz – denn wer seine Authentizität an KI-Content verliert, verliert auch das Vertrauen seiner Zielgruppe. Am LinkedIn-Beispiel zeigen sie konkret, wo der sinnvolle Einsatz aufhört und wo er beginnt. Das Fazit ist klar: Es geht nicht um Mensch oder KI – sondern um Mensch mit KI. Picks - Tipps/Tricks & EmpfehlungenBing Webmaster Tools – AI Performance: Das (noch) unterschätzte Gegenstück zur Google Search Console zeigt in einer Beta-Funktion, wie oft und auf welchen Seiten eine Website vom Microsoft Copilot zitiert wurde – ein erster messbarer Ansatz für die Brand Mention Rate im GEO-Bereich. – https://bing.com/webmasters OpenRouter: Plattform, die Large Language Models verschiedenster Anbieter bündelt – von kommerziellen Modellen bis hin zu kostenlosen Open-Source-Modellen wie den Gemma-Modellen von Google. Ideal, um verschiedene Textmodelle direkt zu vergleichen und per Credit-System flexibel zu nutzen. – https://openrouter.com. Andreas PfeiferLinkedIn: https://www.linkedin.com/in/andreaspfeifer/ Homepage: https://www.die-heldenhelfer.com/ Norbert SchusterLinkedIn: https://www.linkedin.com/in/norbertschuster/ Homepage: https://www.strike2.de/ Stefan PonitzLinkedIn: https://www.linkedin.com/in/stefan-ponitz/ Homepage: https://www.fokus-ki.de

LLM search is only about 1% of the total search market. Google still controls roughly 88%. So why do so many marketer's content strategy sound like it was written by someone in a panic about AI overviews? This week we're resurfacing a conversation with Grace Sharkey of Orderful to reset what SEO actually looks like for logistics in 2026, with a new intro reacting to Google's recent guidance on what does and does not matter.Included in this conversation is a fresh take on what Google just clarified, including what they're saying about llms.txt files, FAQ pages, and schema. Then we roll into the conversation where Grace asks the questions and Blythe walks through Google Search Console, long-tail keywords, the FAQ-page rebuild, and why your recorded sales calls are the most underused content gold mine in your stack.In this episode:Why Google Search Console beats Ahrefs and SEMrush for figuring out what to fix firstHow to sort your queries for the fastest click-through-rate winsThe long-tail paragraph queries LLMs are actually answeringWhy the FAQ page is the easiest piece of SEO work you can ship this quarterWhat Google just said about llms.txt files (spoiler: you do not need one)How to turn recorded sales and onboarding calls into a content engineWhy YouTube case studies beat gated PDF whitepapers for shippersThe "how did you hear about us" form field every high-intent page should haveWatch this episode on YouTubeLinks and resources:Grace Sharkey on LinkedIn: https://www.linkedin.com/in/grace-sharkey-31940765/Orderful: https://www.orderful.comGoogle Search Console: https://search.google.com/search-consoleAdam Robinson's Air Cover newsletter on LinkedIn: https://www.linkedin.com/newsletters/air-cover-7450924377958912000/ SEO expert Gaetanao DiNardi: https://www.linkedin.com/feed/update/urn:li:activity:7368964829673390084/More logistics marketing and sales content over on Everything is Logistics -----------------------------------------THANK YOU TO OUR SPONSORS!SPI Logistics has been a Day 1 supporter of this podcast which is why we're proud to promote them in every episode. During that time, we've gotten to know the team and their agents to confidently say they are the best home for freight agents in North America for 40 years and counting. Listen to past episodes to hear why.CargoRex is the search engine for the logistics industry—connecting LSPs with the right tools, services, events, and creators to explore, discover, and evolve.Digital Dispatch maximizes and manages your #1 sales tool with a website that establishes trust and builds rock-solid relationships with your leads and customers. 

Most companies are using AI completely wrong. They use ChatGPT in isolation, run random prompts, and wonder why nothing compounds. In this video, I break down the exact Single Brain system we use to connect agents like OpenClaw, Hermes, and NemoClaw into one unified intelligence layer that helps teams move dramatically faster. We cover how these AI fleets plug into Slack, HubSpot, Salesforce, Google Search Console, analytics tools, ad accounts, and internal data systems to create a compounding workflow engine that actually generates revenue. I also walk through real examples including AI generated ad creatives, automated reporting, scaling top performing campaigns into hundreds of variants, reducing operational costs by $500,000, and how one person with agents can outperform entire traditional teams. If you want to understand where AI agents are actually heading and how businesses are using them to create leverage right now, this is the framework. Chapters: (00:00) Why most AI adoption fails (02:06) Connecting all your business tools into one brain (03:22) The AI org chart of the future (05:20) Why most teams are still using AI wrong (06:31) Human timelines no longer work (07:10) Building ad creatives with AI agents (08:06) Scaling campaigns into 200 variants automatically (08:47) How $7,500 in tokens saved $500,000 (10:02) Why AI agents will replace traditional workflows

Tune into expert AI and marketing strategies designed for entrepreneurs and brands striving to become indispensable with Favour Obasi-ike, MBA, MS. Explore technical SEO, AI marketing techniques, and actionable tactics to boost your visibility and revenue. This episode offers real-world advice to help you master digital marketing and grow your social business online and offline.Favour discusses the essential steps every business owner and brand builder should take to ensure their website and content are recognized, trusted, and indexed by Google. Topics span from domain acquisition and technical setup to organic SEO strategies and evaluating digital visibility. Focusing on the importance of foundational elements like DNS records, consistent quality content, and leveraging free Google tools, Favour makes the case for building a strong organic presence before running ads, ensuring long-term growth and authority online.Who Is This For?Entrepreneurs and small business owners Marketing professionals Website owners and bloggers Anyone aiming to improve online visibility and brand authorityIndividuals seeking long-term digital growth through SEOKey Moments & TimestampsSetting the Stage: Importance of Google for brand recognition and longevity online [00:00:04]The Brand/Google Question: Do you have a brand, and does Google know it? [00:00:36]Domain as Digital Identity: The role of domains for branding, using dovid.com as an example [00:02:05]Identifying Website Issues: Live advice and examples about email deliverability, domain authentication, and DNS health [00:10:33]Google's Free Tools: How to check if your site is indexed using site:domain.com and Google's experimental "learn-about" feature [00:19:37]Organic SEO Before Ads: Why you shouldn't run ads before building organic foundations [00:38:00]Technical Foundations: Importance of DNS, MX records, sitemaps, and technical configuration for trust/visibility [00:27:26]EEAT: Google's acronym – Experience, Expertise, Authority, Trust [00:46:58]Content Longevity vs. Social: Focus on blogs and evergreen content vs. ephemeral social posts [00:51:43]DIY Check: Step-by-step guide to see if you're indexed (site colon search) [00:54:07], [00:55:52]Action Wrap-Up: How to connect, get audits, and next steps [00:57:11], [01:00:13]SEO SummaryBrand = Domain: Your digital “home” is your domain; it's the anchor for all brand activities.Google Recognition: Being online is not enough—Google must be able to identify, trust, and index your content.Technical Health: Essential to configure DNS, email authentication (SPF, DKIM, DMARC), sitemaps, robots.txt, and page speed.Organic First: Build trust and visibility via organic SEO efforts before investing in paid ads for better ROI and lower cost-per-click.Content Quality: Content must have structure, value, and meet EEAT standards. Consistent publishing and context matter.Indexing Check: Use site:yourdomain.com and Google's “learn-about” experiment to see how visible your pages are.SEO Tools: Google Search Console, nslookup, and DNS health tools are critical for monitoring visibility and deliverability.Top FAQsHow do I check if Google knows my brand?Search site:yourdomain.com on Google to see indexed pages.What is the Learn About experiment?A Google tool (learning.google.com/experiments/learn-about/signup) to see what Google knows about your brand.Why do I need SPF, DKIM, and DMARC?These email authentications improve deliverability and trust.Should I run ads before optimizing SEO?No—establish organic foundations first to save money and increase effectiveness.What makes content rank well?High-quality, structured, relevant content that demonstrates EEAT (experience, expertise, authority, trust).Action StepsCheck your brand's index status with site:yourdomain.com on Google.Set up or update DNS, SPF, DKIM, and DMARC records.Connect your site to Google Search Console and submit a sitemap.Audit and improve page speed, structure, and content quality.Start a blog and focus on evergreen, helpful content answering audience questions.Use the Google “learn-about” experiment to gauge your brand's digital presence.Build organic authority before launching paid ad campaigns. Consistently monitor, update, and scale your SEO and brand foundation.Ready to Rank? Book Your SEO & Web Dev Services Today

Harry Duran, founder of Fullcast and creator of Podisphere, joins Jeff Mains to explore what it really takes to build a sustainable podcast, grow a content brand, and stay ahead in a rapidly AI-shaped media world.Harry shares his journey from corporate marketing at JPMorgan Chase and E-Trade, to launching his first podcast Podcast Junkies in 2014, to building Fullcast — a podcast production and marketing consultancy that has helped over 130 business owners launch and grow shows. He also dives deep into his newest ventures: Podisphere (a G2-style SaaS directory for podcast tools) and Podclaw (an agent-first podcast hosting platform built for AI agents, not humans).The conversation covers the seismic shift happening in content creation right now — from vibe coding and Claude Code to autonomous AI agents that market products while you sleep. Harry and Jeff also discuss why long-form human conversations are becoming more valuable in an era flooded with AI-generated content, the power of niche podcasting, and why the most important skill for the next decade may simply be learning how to talk to robots.Key Takeaways0:00 — Intro: What it takes to build a podcast and a business around it in an AI-driven content landscape4:40 — Recap of previous guests: Justin Trombold on AI strategy and Rick Delisi on The Effortless Experience6:10 — Welcoming Harry Duran — how he helped launch SaaS Fuel and what Fullcast does9:50 — Harry's origin story: From JPMorgan Chase and Unilever to electronic music, DJing, and discovering podcasting at New Media Expo in 201413:30 — Meeting Pat Flynn and Amy Porterfield; pivoting from a DJ podcast to Podcast Junkies; recognizing podcasting as your own personal stage17:10 — How Harry's first paying client (a $1,000 PayPal from John Livesay) launched Fullcast in 201522:10 — Introducing Podisphere: A G2.com-style directory for podcast tools — the inspiration, the build journey, and why traffic is the only metric that matters to sponsors27:30 — Building with no-code tools (Airtable, Webflow, Bubble), the frustrations of non-technical founding, and how vibe coding changed everything in 202531:30 — Claude Code, Agent OS, and spec-driven development: how Harry built more in six months than in five years combined37:50 — SEO strategy for Podisphere: Fathom Analytics, Ahrefs, programmatic blog posts, Google Search Console, and hitting 7,000 page views/month without a press release45:20 — The power of founder relationships: How 12 years of Podcast Junkies led to meeting Andrew Mason (Descript), the SquadCast acquisition, and building a network that fuels Podisphere51:00 — Why every founder should have a podcast: relationship-building, opening doors, and earning "street cred"54:40 — Introducing Podclaw: An agent-first podcast hosting platform built for AI agents, not humans1:01:30 — Moltbook: The AI agent social network, digital wallets for agents, and autonomous marketing via cron jobs1:08:00 — The "agent economy" and why SaaS companies that block agents are "dead men walking"1:15:30 — Why the most important future skill is learning how to talk to robots; parallels to the dot-com era of 19991:21:30 — The future of podcasting: AI-generated shows, long-form authentic conversation, niche doubling down, and why human voices are becoming more valuable1:28:00 — NotebookLM and the rise of AI podcast hosts; the disclosure debate1:33:20 — Harry's personal operating system: morning meditation, written intentions, strength training, and protecting attention before screens1:37:30 — Where to find Harry: fullcast.co, thepodisphere.com, podclaw.ioTweetable Quotes"The most important skill in the future is learning how to talk to robots." — Harry Duran"You can't speak to someone for an hour and forget their face. That's the magic of podcasting — it builds relationships that nothing else can replicate." — Harry Duran"The people who made money in the gold rush were the ones who sold the picks, the shovels, and Levi's." — Harry Duran"Companies that block agents are dead men walking. If agents can't get the data from you, someone else will build what they need." — Jeff Mains"It never feels done — you just have to ship it. Get it out there." — Harry Duran"AI is like having the vision in your head and finally being able to build at the speed of thought." — Harry DuranSaaS Leadership Lessons1. Build Your Distribution Before You Need ItHarry spent over a decade building Podcast Junkies before it became the foundation of Podisphere. His relationships with founders like Andrew Mason (Descript) and the SquadCast team weren't accidental — they were built over 500+ interviews. Leaders who invest in platforms, relationships, and audiences compounding quietly are the ones who have leverage when they need it.2. Sell Picks and Shovels — Build for the EcosystemRather than fighting for space in a crowded software category, Harry positioned Podisphere as the infrastructure layer (the G2 of podcasting). Great SaaS leaders ask: What does this entire ecosystem need that nobody is building? Being a connector and aggregator often outlasts being just another point solution.3. Non-Technical Founders Must Learn to Build at the Speed of ThoughtHarry's journey from Airtable → Bubble → Fiverr developers → Claude Code is a roadmap for any non-technical founder in 2025. The bottleneck is no longer code — it's vision and prompting. The founder who can articulate their product clearly to an AI builds faster, iterates faster, and maintains greater ownership of the product direction.4. Traffic Is the Only Metric That Converts to Revenue — Build for Discovery FirstPodisphere hit 7,000 page views/month organically before a single press release by treating every page as an SEO asset. Harry obsessed over internal links, programmatic blog posts, and AEO (Answer Engine Optimization) for AI search. SaaS leaders building content or marketplace products should think like search engines think — not just build pretty interfaces.5. Agent-First Is the New Mobile-First — Design for It NowHarry didn't build Podclaw for human users. He built it for AI agents, complete with clean APIs, no unnecessary dashboards, and agent-friendly architecture. As agent economies emerge (complete with digital wallets and autonomous purchasing), SaaS products that block or ignore agents will be displaced. Build your API surface today like agents are your power users tomorrow.6. Protect Your Peak Performance Hours — Your Best Output Comes from Taking Care of Yourself FirstHarry meditates 20 minutes every morning, writes intentions in the present tense, and strength trains three days a week before opening a laptop. He's explicit: this is not a nice-to-have. The onslaught of screens, AI noise, and constant stimulation hijacks your nervous system. The leaders who perform at the highest level over the longest runway are the ones who treat personal maintenance as a non-negotiable operating system.Guest Resourceshttps://fullcast.co/hdbioEpisode SponsorThe Futureproof Series - https://www.youtube.com/playlist?list=PLfkXKUPZ5xuOqMPR7_gzGybncTtavyR1NThe Captain's KeysSmall Fish, Big Pond – https://smallfishbigpond.com/ Use the promo code ‘SaaSFuel'Champion Leadership Group – https://championleadership.com/SaaS Fuel ResourcesWebsite - https://championleadership.com/Jeff Mains on LinkedIn - https://www.linkedin.com/in/jeffkmains/Twitter - https://twitter.com/jeffkmainsFacebook - https://www.facebook.com/thesaasguy/Instagram - https://instagram.com/jeffkmains

In this solo episode of SEO 101, Scott Van Achte covers Bing's growing market share, updates to Google's AI Overviews, a major Google Search Console data bug, the impact of structured markup on AI citations, the end of FAQ rich results, Ask.com's shutdown, a defamation lawsuit over AI errors, and Google's outdated meta keywords advice.Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Two common Google Search Console questions get answered in this episode: what it means when impressions are rising but average rankings stay flat, and whether keywords still matter for blog posts. The short answer on rankings might surprise you. And the advice around blogging and keywords could save your site from a problem that looks like progress while quietly making things worse.Timestamps [0:00] Introduction [0:24] Listener question: impressions rising but rankings unchanged [0:49] What impressions and average rankings mean in Search Console [1:50] Why rising impressions with flat rankings is actually a good sign [2:20] How new keywords entering the index affect your average ranking [3:15] Why average ranking is a misleading metric to track [3:55] Meredith's question: are keywords still important for blogs [4:22] What bloggers offering "keyword-included" posts are actually doing [5:00] Keyword cannibalization explained [5:45] What the right keyword strategy for blogs actually looks like [6:35] Why keyword stuffing in blogs works against you Try WisprFlowhttps://wisprflow.ai/r?CHRIS37400 --Learn more about the MENTORING PROGRAM:www.meredithshusband.comSubmit questions for future episodeshttps://forms.gle/bqxbwDWBySoiUYxL7

Jack Chambers-Ward delivers an SEO news recap covering key stories from April 2026 into early May.He highlights Google testing AI Mode directly in the “All” tab, AI Mode's agentic restaurant bookings, AI Mode side-by-side browsing in Chrome desktop (US), and Google's Audio Overviews appearing on SERPs beyond Search Labs.He also discusses Google's official guidance on building agent-friendly websites—how agents use screenshots, raw HTML, and the accessibility tree—and notes Gemini in Chrome rolling out worldwide, potentially boosting Gemini adoption.Google tests AI Mode in the main search tab - https://brodieclark.com/notes/#apr-2026 Google Search Console impressions error - https://xcancel.com/brodieseo/status/2040311550406472112 Agentic restaurant bookings - https://xcancel.com/Google/status/2042626811083853857 AI Mode can open in side-by-side view - https://blog.google/products-and-platforms/products/search/ai-mode-chrome/ Google tests Audio Overviews - https://www.seroundtable.com/google-testing-audio-overviews-wild-41207.html How to build agent-friendly websites - https://web.dev/articles/ai-agent-site-ux Gemini in Chrome - https://www.linkedin.com/posts/nataliawitczyk_yes-gemini-integrated-in-chrome-is-now-rolling-activity-7456789716202508288-He8k/Get your tickets for SearchNorwichXL: https://searchnorwich.org/ Time stamps00:00 Intro01:22 AI Mode hits main search tab05:38 Search Console impressions bug07:35 AI restaurant booking agents11:09 AI Mode adds split-screen mode in Chrome18:47 Audio Overviews on SERPs21:51 How to build agent-friendly websites30:15 Gemini in Chrome goes global38:28 Wrap up

This episode provides practical advice on advanced SEO, AI engine optimization (AEO), answer engine optimization, technical website optimization, schema, and retention strategies for anyone looking to improve digital marketing visibility in the age of AI. Learn how to harness evolving platforms, implement the latest best practices, and create resilient, audience-focused web ecosystems.In this insightful episode, Favour Obasi-ike, MBA, MS dives deep into the evolution of SEO—comparing the foundations of "old" Search Engine Optimization with the demands and opportunities of "new" Search Everywhere Optimization.Listeners will uncover essential strategies for optimizing content across today's rapidly shifting digital environments, including website best practices, AI integrations, and the importance of technical SEO fundamentals.Favour explains how staying updated and proactive is vital, as algorithm changes and the rise of AI platforms like ChatGPT, Gemini, and others are reshaping the discovery and ranking of digital content. Favour also takes questions from the community, responding with real-world examples and tactical advice.Whether you're a business owner, marketer, content creator, or SEO professional, this episode offers actionable guidance for adapting to future-focused SEO. Listeners will learn why website speed, schema markup, secure protocols, and precise keyword versus prompt usage matter more than ever.Favour also discusses why attention and retention are the new KPIs, plus the growing importance of authority, expertise, and trust—in both human and AI-powered search.Who Is This For?Digital marketersBusiness owners and entrepreneursSEO professionalsContent creators and website managersAnyone seeking to future-proof their digital presenceReady to Rank? Book Your SEO & Web Dev Services Today

Favour Obasi-ike, MBA, MS, dives deep into the realities of budgeting and investing for SEO services in 2026. Favour explains that businesses should expect to invest between $500 and $10,000 monthly, emphasizing that organic search provides a much higher long-term conversion rate than paid media. The conversation heavily highlights the necessity of technical SEO—such as integrating Google Search Console and fixing canonical tags—before scaling content. Furthermore, Favour breaks down the evolution of "AI SEO," explaining how modern websites must use structured data, updated content tags, and local zip code embedding to ensure they are recommended by AI bots and localized search updates.Who is this for? This content is perfectly tailored for business owners, digital marketers, entrepreneurs, and content creators looking to navigate the technical and financial realities of search engine optimization in 2026. Whether you manage a local brick-and-mortar shop or a global e-commerce brand, this breakdown provides a blueprint for leveraging organic growth and artificial intelligence.Ready to Rank? Book Your SEO & Web Dev Services Today

Favour Obasi-ike, MBA, MS breaks down the semantic web SEO concept of "page indexing," explaining that it is simply the process by which search engines discover, crawl, and store your web pages in their database. Using a library analogy, he explains that just as a library must log a newly purchased book before patrons can find it on the shelf, Google must index your pages before users can discover them in search results.Favour emphasizes that high-quality content is practically invisible if it hasn't been properly indexed.He also walks the audience through the technical steps of verifying a domain via Google Search Console and stresses the importance of owning your hosting and DNS records.Who is this for?This content is tailored for business owners, content creators, podcasters, and website managers who want to understand fundamental SEO concepts to increase their online visibility and website traffic.Key MomentsSegment 1: Introduction to page indexing and how it builds long-term business visibility.Segment 2: Step-by-step technical guide to setting up Google Search Console and submitting sitemaps.Segment 3: Understanding how accidental "no-index tags" can hide your website from the internet.Segment 4: How third-party platforms (like Apple Podcasts and Spotify) generate indexed links that boost your search presence.Segment 5: The "Library Analogy" explaining why indexing is simply digital storage.Segment 6: The importance of controlling your Domain Name Server (DNS) and hosting platforms.FAQsWhat is page indexing?It is the process where search engines discover, crawl, and store web pages into their database, making them searchable and eligible to appear in search results. Ultimately, indexing simply means "storage on the web".Why isn't my website showing up on Google?Your site might not be indexed. This can happen if you haven't submitted your sitemap to Google Search Console, or if your site has default "no-index tags" that actively tell Google to ignore your pages.Does podcasting help with indexing?Yes. When you publish a podcast episode to platforms like Apple, Spotify, or Amazon, each of those platforms creates a link that gets indexed by Google, multiplying your online footprint.What is a DNS and why does it matter?DNS stands for Domain Name System or Server. It connects your domain to your hosting platform. You must have access to your DNS records to verify your site ownership with Google and ensure you maintain full operational control over your business's online presence.Action Steps Recommended by Favour Obasi-ikeCheck your site status: Use a tool like nslookup.io to research your website's domain records.Set up Google Search Console: Go to Google Search Console and add your domain property.Verify your domain: Copy the provided TXT record and add it to your DNS records within your hosting platform to prove you own the site.Submit your sitemap: Once verified, submit your sitemap (e.g., yourwebsite.com/sitemap.xml) to Google Search Console to prompt Google to scan your pages.Audit your hosting setup: Ensure you have direct, personal access to your own domain name server and hosting plan to avoid losing control of your intellectual property.Ready to Rank? Book Your SEO & Web Dev Services Today

Want to use AI in your voiceover business without giving up control of how you sound, how you write, or how clients see you? In this episode of the VOpreneur Podcast, Marc Scott shares the framework that keeps his AI use sustainable: treat AI like an employee, not the boss. Then he walks through five practical ways voice actors can put AI to work — saving time, saving money, and getting found by more clients, even with zero technical background or SEO budget. Inside this episode: - How to drop your raw Google Analytics data into ChatGPT for a plain-English breakdown of what's working on your website (and what isn't) - The same shortcut applied to Google Search Console — and why it's the fastest way to learn which keywords are actually driving traffic to your VO website - What SEO and GEO (Generative Engine Optimization) mean for voice actors — and how to position yourself to show up when buyers search inside ChatGPT, Claude, or Gemini - The right way to use AI as a writing assistant for marketing emails so they still sound like you, not a chatbot - How to use AI as a brainstorming buddy for social media so "I don't know what to post" stops being the reason you don't post Marc also explains why the $20–$30/month investment can pay back significantly when you're a solo voice actor competing against established names with decades of website authority — and why the voice actors who choose to embrace AI now have a ground-floor opportunity in generative engine optimization that won't last forever. Whether you're an experienced voice actor looking to build efficiencies into your business, or a newer VO talent trying to figure out where to start, this episode gives you a clear, no-hype roadmap for putting AI to work — on your terms.

Favour Obasi-ike, MBA, MS breaks down actionable strategies for securing high-authority Google rankings in 2026. He explains Google's standard E-E-A-T principles and details the five crucial stages of search engine visibility: crawling, indexing, rendering, ranking, and serving.The conversation sparks discussions on how to leverage Google Search Console, balance do-follow and no-follow backlinks, and embed social media content to boost site authority.A major theme of the discussion is the shift from traditional SEO to Generative Engine Optimization (GEO), emphasizing that websites must be structurally "agent-ready" with proper schema data to be cited by AI models.Who is this for?This content is highly valuable for business owners, website managers, digital marketers, and content creators looking to adapt to 2026 search trends, master Google ranking factors, and understand the integration of Generative AI and LLMs into modern SEO strategies.Key MomentsBreakdown of Google's E-A-T (Experience, Expertise, Authority, Trust) framework.Deep dive into the 5 technical phases of search visibility (from Crawling to Serving).Clarifying backlink strategies, including why authoritative sites like Wikipedia strictly use "no-follow" links.Favour shares a live diagnostic trick: using the "site:yourdomain.com" Google search command to check page indexing.Trent and Favour discuss how AI traffic is expected to comprise 30% of search by 2026, making structured data vital for AI bot citations.FAQsWhat is E-E-A-T?It stands for Experience, Expertise, Authority, and Trust—Google's core principles for validating ranking content.What is the difference between do-follow and no-follow links?A do-follow link endorses a site and passes "link equity" (domain authority) to the receiver, while a no-follow link provides a citation or reference without passing on domain authority.How can I quickly check if Google is indexing my website pages?Type site:yourdomain.com (no spaces) into Google's search bar to view all the pages currently recognized by Google's servers.Is traditional SEO dead because of AI?No, but it is evolving into GEO. You must optimize your site structure (schema, tags, microdata) so AI bots (like ChatGPT, Claude, and Perplexity) can successfully scrape and cite your content in their answers.Ready to Rank? Book Your SEO & Web Dev Services Today

#351 | Dave is joined by Corey Haines, the founder of Conversion Factory, Swipe Files, and Marketing-Skills.com, which has over 20,000 stars on GitHub. He's been all-in on AI since 2023 and in this episode he shows Dave exactly how he works now. He pulls up his screen and walks through live keyword research from an API, 10 programmatic SEO pages generated in under a minute, a cross-referenced SEO audit that would cost five figures from a consultant, a RevOps skill that audits HubSpot and builds out a lead scoring model, and a video editor running in the browser. Then they talk about what all of it means for marketers: the job isn't going away, but the way you do it is changing fast, and the gap between marketers who get that and those who don't is already showing up.Timestamps(00:00) - Don Draper, Peggy, and what AI actually changes about marketing (04:23) - Who is Corey Haines and how he went from laid off to AI-pilled (07:49) - The moment at coding boot camp that changed how he thinks about AI (10:30) - Why Claude Code in the terminal beats every other interface (14:40) - What Marketing-Skills.com is and how skills actually work (22:00) - Live demo: keyword research pulled straight from an API (24:15) - Live demo: 10 programmatic SEO pages built in 30 seconds (30:50) - Pushing pages live and the future of website editing (36:20) - Cross-referencing Google Search Console, Fathom, and keyword data (40:40) - Live demo: RevOps skill that audits HubSpot and builds lead scoring (47:20) - Video editing in the browser with Remotion and Claude (52:30) - The marketer as creative director: what the job actually looks like now (56:20) - The bull case for marketers in an AI world Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletterLearn more about Exit Five's private marketing community: https://www.exitfive.com/***Brought to you by:Knak - A no-code, campaign creation platform that lets you go from idea to on-brand email and landing pages in minutes, using AI where it actually matters. Learn more at knak.com/exitfive, or check out the MCP server by clicking this link. Vector - A contact-level ads platform that lets you build audiences from actual people on your site, clicking your ads, and checking out your competitors. Learn more at vector.co, and get on the waitlist for their new MCP server by clicking here. Compound Growth Marketing - A full-funnel demand generation agency that helps high-growth cybersecurity, DevOps, and enterprise software companies drive more pipeline through AI SEO, paid media, and go-to-market engineering. Visit compoundgrowthmarketing.com and tell them Dave sent you.***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

Tune in to our weekly LIVE Mastermind Q+A Podcast for expert advice, peer collaboration, and actionable insights on success in the Probate, Divorce, Late Mortgage/Pre-Foreclosure, and Aged Expired niches!  Becky leads today's session, breaking down how to show up in Google search and AI overviews, map packs, and knowledge panels, while teaching four core components of SEO: on-site, off-site, technical, and local optimization. She demonstrates how to prove experience, expertise, authoritativeness, and trustworthiness (EEAT) with real results, credentials, client testimonials, and public mentions, and explains how to structure content and FAQs to feed AI tools like ChatGPT and Claude. The talk covers local SEO essentials: claim and optimize your Google Business Profile, maintain NAP consistency, gather recent reviews, respond to feedback, and manage local citations to strengthen the knowledge panel and map pack presence. We also discuss the shift toward AI summaries reducing clicks to organic results, the importance of mobile-first indexing, page speed, schema markup, XML sitemaps, and Google Search Console for crawl and error reporting. Finally, Becky walks through practical next steps, including a free site audit offer to diagnose gaps, present a tailored SEO plan, and set up a strategy call with a limited number of spots. Tune in for concrete actions you can implement today to build credibility online, attract more leads in probate, real estate, and other niches, and start generating consistent traffic from both organic listings and AI-driven results.   Key Takeaways:  - Build credibility with EEAT signals by showing experience, expertise, authoritativeness, and trustworthiness.  - Strengthen local visibility by claiming and optimizing your Google Business Profile and keeping NAP consistent.  - Prepare for AI-driven search by structuring content and using clear question-and-answer formats.  - Target high-intent keywords, keep content skimmable with headings and bullets.  - Grow via map pack and local citations to capture local searches.  - Use the free audit to identify gaps and create a tailored SEO plan.  - Collect fresh reviews after closings and encourage referrals to boost credibility.  To learn more, visit https://www.AllTheLeads.com or call (844) 532-3369 to check how many leads are available in your market.  #GoogleSEO #DigitalMarketing #LocalSEO #RealEstateMarketingPrevious episodes: AllTheLeads.com/probate-mastermindInterested in Leads? AllTheLeads.comJoin Future Episodes Live in the All The Leads Facebook Mastermind Group:  https://facebook.com/groups/alltheleadsmastermindBe sure to check out our full Mastermind Q&A PlaylistSupport the show

Master technical SEO & backlinks safely with compliance. Learn do-follow vs no-follow vs sponsored vs UGC backlinks, internal linking tactics, and why websites need at least 6–24 months for positive return on investment.Favour Obasi-ike, MBA, MS demystifies the complex world of SEO backlinks, breaking down the critical differences between do-follow, no-follow, sponsored, and user-generated content (UGC) links. He highlights that do-follow links pass valuable "link juice" and authority to your site, while no-follow links act as essential brand signals.Favour stresses that earning backlinks requires high-quality content and a secure website, warning heavily against the trap of buying spammy, toxic links. Listeners will learn how to properly utilize Google Search Console, build smart internal link structures, and play the long game—focusing purely on creating high-quality, secure content for 6 to 24 months before worrying about external backlinks.Who is this for?This deep dive episode is essential listening for entrepreneurs, digital marketers, website owners, content creators, and SEO beginners who want to move beyond guesswork. If you need to understand technical SEO, safely build domain authority, and learn the exact mechanics of backlinks without risking a Google penalty, Favour Obasi-ike provides the definitive guide.Key Moments & Chronological Breakdown[Beginning] The Basics of Backlinks: Favour introduces backlinks as digital references, defining do-follow versus no-follow links and explaining how do-follow links transfer page rank signals, whereas no-follow links (like those from Wikipedia or Forbes) act as a brand citation or hint without passing equity.[Early Discussion] Tracking Your Success: A walkthrough on how to find your specific external backlinks using Google Search Console, moving from the bottom-left settings to the "Links" report.[Midway] The Danger of Toxic Links & Site Protection: A warning against spammy "toxic" backlinks that can result in Google penalties, why purchasing links ruins your reputation, and the absolute necessity of having a secure (HTTPS) website to build foundational trust.[Midway] Realistic Timelines for New Websites: Answering a question from Omar, Favour shares the hard truth that brand new websites generally take 6 to 24 months to rank on the first page of Google. New sites must focus on content marketing and indexing before attempting to acquire external backlinks.[Late Discussion] Internal Linking Masterclass: Favour explains to Jasmine and Tracy that internal links (linking pages within your own site) are automatically do-follow. He shares a brilliant, actionable tactic: always link old blog posts to newly published ones, and vice versa, to signal content freshness to search algorithms.[Conclusion] Leveraging Shared Media: Using platforms like Reddit, podcasts, Pinterest, and LinkedIn to post original content links, thereby generating legitimate user-generated content (UGC) backlinks and initial traffic.Frequently Asked Questions (FAQs)What is the difference between a do-follow and a no-follow link?A do-follow link automatically passes "link juice" (page ranking authority) from one site to another, essentially telling search engines to endorse you. A no-follow link acts as a brand citation or hint but does not directly transfer link equity.Are all internal links do-follow?Yes. By default, when you link from one page on your website to another page on your same website, it acts as a do-follow link because you are moving traffic and authority within your own property.Are no-follow links bad for my SEO?No! You need a natural balance of both to avoid looking suspiciously like you are unethically acquiring links. Major platforms like Wikipedia and magazines use no-follow links by default, and they are vital for a healthy backlink profile.Should I buy backlinks?Absolutely not. Favour equates this to buying fake followers; you cannot buy trust. It often results in toxic backlinks that penalize your site's ranking rather than helping it.How long does it take a new website to rank on Google?It realistically takes between 6 to 24 months. New sites must focus on building a secure site, getting properly indexed by Google, and creating valuable, referenceable content first, rather than chasing external links immediately.How do I avoid toxic backlinks?You cannot entirely prevent people from linking to you, but you can protect yourself by maintaining a secure HTTPS website, earning your links organically rather than buying them, and focusing on quality content that naturally attracts reputable sources.Action Steps for ListenersSecure Your Website: Ensure your site uses HTTPS to provide a secure lock icon. This builds foundational trust so that visitors, search engines, and other sites view you as a trustworthy page.Audit Your Google Search Console: Verify your site is connected. Navigate to the bottom-left settings, click "Links," and check your "External Links" to accurately monitor which external domains are referencing your domain.Master Internal Linking: Every time you publish a new article, create a hyperlink back to a relevant older article, and immediately update that older post with a link pointing to the new one to ensure your site is interconnected and marked as "fresh".Adopt a "Give to Get" Content Strategy: Before asking for links, create high-quality, research-backed content on your own site that others will naturally want to reference.Leverage Shared Media for Early Links: Post your original content on your site first, then share those links on platforms like Reddit, Pinterest, LinkedIn, or in podcast show notes to build initial traffic and generate legitimate user-generated content (UGC) backlinks.Check Your Authority Over Time: Use the Ahrefs Website Authority Checker (ahrefs.com/website-authority-checker) to measure your site's current standing, monitor your domain's health, and track progress over time.Ready to Rank? Book Your SEO & Web Dev Services Today

Start a free trial of HubSpot's new AEO tool: https://clickhubspot.com/wdlc Ep. 420 In AI search,, relevancy matters more than authority. Kipp, Kieran, Beeri Amiel (Product at HubSpot and founder of XFunnel), and guest Sam Parr (Host of My First Million) dive into how AI-driven answer engines are disrupting traditional SEO and what marketers must do to adapt. Learn more on how AEO (Answer Engine Optimization) is changing the rules of search, why citation and content relevance matter more than authority, and what tools and tactics you can implement to succeed in the new era of AI search. Mentions Sam Parr https://www.linkedin.com/in/parrsam My First Million https://www.mfmpod.com/ Hampton https://joinhampton.com/ The Hustle https://thehustle.co/ Beeri Amiel https://www.linkedin.com/in/beeri-amiel XFunnel https://www.xfunnel.ai/ HubSpot AEO Portal https://clickhubspot.com/aeo Ahrefs https://ahrefs.com/ Google Search Console https://search.google.com/search-console/about Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt Resource [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip We're on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg  Twitter: https://twitter.com/matgpod  TikTok: https://www.tiktok.com/@matgpod  Thank you for tuning into Marketing Against The Grain! Don't forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934   If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar   Kieran Flanagan, https://twitter.com/searchbrat  ‘Marketing Against The Grain' is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.

Favour Obasi-ike, MBA, MS breaks down the relationship between SEO and PPC advertising. He explains that while PPC provides short-term visibility and acts as a catalyst for brand awareness, SEO builds the long-term foundation that makes ads more cost-effective. Favour emphasizes that these two strategies should not be siloed; instead, they must work together. By ranking organically for specific keywords, businesses can lower their ad spend for those same keywords. The conversation also touches on the importance of content pillars, Google Search Console, and the value of organizing your digital assets to prevent overwhelm.Who is this for?Business owners, digital marketers, and entrepreneurs looking to understand the differences and synergies between Search Engine Optimization (SEO) and Pay-Per-Click (PPC) advertising. It's highly valuable for anyone wanting to build a sustainable, long-term marketing strategy while leveraging short-term wins through paid ads.Key Moments & Timestamps01:42 — The Core Difference: Understanding SEO (Search Engine Optimization) vs. SEM/PPC (Search Engine Marketing).03:34 — Short-Term vs. Long-Term: Why PPC is for short-term wins and SEO is for long-term sustainability.06:00 — The Synergy: How ranking organically for a keyword lowers the cost of bidding on that same keyword in ads.11:10 — Cross-Platform Strategy: Connecting your website to Google Search Console and Pinterest to build domain authority.32:47 — Tracking Success: Using Google Alerts and Search Console to track brand mentions and backlinks.107:41 — Final Takeaway: Organize your content pillars and don't feel overwhelmed by the technical aspects of SEO.FAQsQ: Should I focus on SEO or PPC first?A: You should focus on SEO first to build a strong foundation. PPC is a catalyst that drives immediate traffic, but if your website isn't optimized organically, you will end up paying higher costs per click over time.Q: How long does it take for ads to mature?A: Depending on the platform, it typically takes 7 to 28 days for an ad campaign to exit the learning phase and mature based on the target audience.Q: How do SEO and ads work together?A: When you rank organically for a specific keyword (e.g., "real estate planning") on your website, Google recognizes your authority. When you run ads for that same keyword, your cost per click is often lower because the destination link is highly relevant and authoritative.Action StepsBuild Your Foundation: Ensure your website is connected to Google Search Console so search engines can index your pages.Align Your Keywords: Use the same keywords in your organic content (URLs, titles) that you plan to bid on in your PPC campaigns.Set Up Alerts: Use Google Alerts to track when your brand or business is mentioned online to monitor your growing authority.Organize Content Pillars: Structure your website content into clear pillars and clusters to make it easier for both users and search engines to navigate.Book a Consultation: Reach out to Favour at info@playinc.online or favour@playinc.online to hire his SEO agency and streamline your digital marketing strategy.Ready to Rank? Book Your SEO & Web Dev Services Today

When should you start investing in SEO? If you're running a business, it's a question that comes up often—especially when time, budget, and energy are limited. In this episode, I share why starting SEO sooner rather than later can make a meaningful difference in your long-term visibility and growth. I walk through how SEO builds over time, how to think about keywords and audience intent, and why small, consistent actions can create powerful results—even if you only have an hour a month. You'll also hear how data from tools like Google Search Console can guide your strategy, why experimentation is part of the process, and how SEO can quietly work in the background while you focus on other areas of your business. Full episode shownotes:  https://digitalbloomiq.com/when-should-i-start-doing-seo More about the podcast and Digital Bloom IQ: https://digitalbloomiq.com/podcast https://www.instagram.com/digitalbloomiq/ https://twitter.com/digitalbloomiq https://facebook.com/digitalbloomiq

Favour Obasi-ike, MBA, MS and guest speakers (including Celese Williams and Darren Shaw) discuss the mechanics of getting discovered on Google. Favour emphasizes that discovery starts with a strong technical foundation; specifically, connecting your website to Google Search Console and submitting a sitemap. He shares a case study of a client who grew from under 20,000 to nearly 300,000 organic impressions in six months. The conversation also covers the importance of prioritizing your website over social media profiles, understanding search intent, and leveraging local SEO (like zip codes) to rank faster in less saturated markets.Who is this for?Business owners, digital marketers, and content creators looking to improve their organic search visibility. It's highly valuable for anyone wanting to understand the technical foundations of SEO, the importance of Google Search Console, and how to structure a website to rank higher and drive long-term traffic.Key Moments & Timestamps01:30 — The Search Loop: How people search, find, click, and save information on Google.03:14 — SEO Foundations: Why discovery is heavily based on keyword research, search intent, and semantics.04:30 — Case Study: Growing a client's organic impressions from 19.1K to 298K in six months.05:49 — The Role of Google Search Console: Why your website must be indexed and have a sitemap to be discovered.07:25 — Guest Insight (Celeste): The power of "niche-ing down" and finding low-hanging fruit in keyword research.10:19 — Guest Insight (Darren): The psychology of language and understanding the mind of your target audience.19:59 — Social Media vs. Websites: Why TikTok is technically a website (registered in 1996) and how it connects to search.21:54 — The Red Flag: Why your website should always rank higher than your social media profiles on Google.25:44 — The Golden Rule: "The only way you can be on Google is by being on Google Search Console."29:27 — Local SEO: The importance of including your zip code or postal code on your website for localized ranking.FAQsQ: What is the first step to getting discovered on Google?A: The absolute first step is connecting your website to Google Search Console and submitting a sitemap. Without this, Google's bots cannot crawl, index, or discover your content.Q: How long does it take to rank on Google?A: It depends on the competition and density of your market. Generally, it takes 6 to 24 months for broader terms, but highly specific, localized keywords (e.g., "Easter bunny rentals in Portland") can rank in a matter of hours or days.Q: Should I link my social media profiles on my website?A: Yes, but be careful. If your social media profiles rank higher than your website on Google, it's a red flag. Your website should always be the primary "head" or asset, with social media acting as secondary channels.Action StepsConnect to Google Search Console: Ensure your website is verified as a property on Google Search Console and submit an updated sitemap.Niche Down Your Keywords: Identify "low-hanging fruit" or highly specific keywords in your industry that have lower competition.Optimize for Local Search: Add your specific location, zip code, or postal code to your website's URLs and content to capture local search traffic.Audit Your Links: Check your website's footer to ensure social media links are opening in new tabs and not draining your primary domain authority.Understand Your Audience: Use precise language that matches the psychological intent and search habits of your target audience.Ready to Rank? Book Your SEO & Web Dev Services Today

Is the old inbound marketing playbook officially broken? According to AI Visibility Strategist Aimee Jurenka, it's time to "throw a funeral" for the traditional traffic metrics we've relied on for a decade.In this episode, Crystal and Aimee dive into the "panic state" many marketers feel as AI search begins to "swallow" organic traffic. They move beyond the fear to provide a roadmap for entrepreneurs and SEOs who need to adapt to a world where visibility matters more than rankings.In this episode, you'll learn:The Inbound Funeral: Why traditional silos are failing and why we need to look at what actually converts rather than just what brings traffic.Visibility vs. Traffic: How to shift your mindset (and your C-suite's expectations) from SEO rankings to AI search visibility.The "Search Everywhere" Strategy: Why e-commerce is moving to TikTok and how platforms like Reddit and Quora are becoming the new discovery engines.Proving Your Worth Without Data: How to use correlation, "grounding queries," and branded search metrics when traditional tracking goes dark.The Rise of the Specialist: Why the future of marketing belongs to the "AI Visibility Strategist" and niche specialists in Reddit or Citations.Key Resources Mentioned:Google Analytics & Tracking Experts: Dana DiTomaso and Brie Anderson.Tools: Bing AI Reports, Google Search Console, and Agentic SEO strategies.Top Quotes:"I feel like we just need to throw a funeral for all that inbound traffic we used to get... Let's look at what actually converted." — Aimee Jurenka "SEO is about rankings and traffic; AI search is going to be about visibility." — Aimee Jurenka Are you ready to stop chasing sessions and start chasing visibility? Tune Text me your questions or comments!Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)Here's a quick question: Are people actually finding your products on Google?If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.No tech headaches, no fluff. Join us at  Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)Here's a quick question: Are people actually finding your products on Google?If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.No tech headaches, no fluff. Join us atSupport the showBook a Shopify Store Strategy Call With Crystal!Want to follow up on what you've heard? Search the podcast!AFFILIATE LINKS:Start your Shopify Store!Get SurferSEO!Metricool (to be everywhere online, you NEED a social media scheduler!)Grid and PixelNote: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!

Google Tests Sending Traffic to AI Mode From AIO's on Desktop | EP. 428This week on Marketing O'Clock: Google is testing the functionality of sending traffic to AI Mode from Desktop-based AIOs. Plus, a presently-being-addressed Google Search Console logging error has resulted in inaccurate reporting of impressions since May 2025.Visit us at - https://marketingoclock.com/

When I moved from Texas to Indiana one of the things I loved best was the color of the seasons. Spring brings bright pastels which morph into the rich greens of summer. Then comes fall with the bring oranges, yellows and a few shades of brown. The only exception is winter filled with dreary colorless days which seem bland bland when compared to the vibrancy of colors throughout the rest of the year. I think that is why I appreciate  evergreen trees and the bright spot of colors they bring all year long. Just as these wonderful trees bring consistent color to my yard, evergreen content brings spots of color to a marketing calendar. What is Evergreen Content?  Evergreen content, unlike seasonal content or breaking news, this information is always relevant to your readers. Frequently asked questions, simple how-to blog posts, or product reviews make great evergreen content. These posts can be researched and written well in advance and be ready whenever you need some fresh content Start with the questions customers ask Look in your email folder for those long answers you have already written. This is a great starting point for a blog post. If one customer has the question, others will as well.  And these posts tend to index well on Google, as prospective customers search for answers. Include Key Words Brainstorm a list of keywords you want to rank for. Use a keyword tool such as Google Trends or Google Search Console to find alternatives and ideas. Look for niche words and phrases. which will have a better shot at rising to the top because there will be less competition Quality over Quantity If you want your post to stand the test of time, you can't just slap up a 500 word article and call it a day. If you do, another article will come along pretty quickly and knock you down. Take extra time when you write evergreen content. Research the topic, add unique examples, and your perspective. Create an article which isn't just another “5 Ways to Do This….”. Update Your Evergreen Content  I know, I said this would be the kind of blog post that would stand the test of time, it wouldn't age and it would live on forever. All of that is true, but if it is a great traffic draw for your website, go back occasionally and add new content, a different image, and maybe a new CTA to keep it fresh.  

Partner with our Meta ads experts: https://www.tiereleven.com/apply Are your ads “good enough” but still not getting anyone to fall in love? If your creative looks like vanilla ice cream, you're probably forcing Meta to guess, and that's basically running your business off a magic "8 ball."In this episode, we use ice cream flavors to explain what Meta's real creative diversification demands. We break down why “pink shirt vs blue shirt” isn't diversification, how the 25% (or more) difference rule actually plays out, and why you need multiple angles that feel like totally different flavors, not vanilla bean vs French vanilla.By the end of the episode, you'll know about building a simple “Rule of Six” creative system, why contribution matters more than last-click attribution, and how to stop turning off ads that are doing the heavy lifting in the background. Give this one a listen, then go build your Baskin-Robbins ad account.In this episode:- Are you running “vanilla” ads?- Creating memorable ads that convert- Meta's creative diversification playbook- Hook rate vs conversions- Contribution vs attribution- The rule of six for Meta ads- Why you need a real source of truthMentioned in the Episode:Partner with our Meta ads experts: https://www.tiereleven.com/apply Tier 11's Data Suite: https://www.tiereleven.com/what-we-do/data-suite Previous Episode on Pausing Ads: https://perpetualtraffic.com/podcast/episode-743-stop-pausing-winning-ads-andromeda-ad-strategy-that-changes-everything/ Ice Cream Place in New Zealand: https://www.patagoniachocolates.co.nz/pages/ice-cream-flavours Previous Episode with John Moran: https://perpetualtraffic.com/?s=john+moran Google Search Console: https://search.google.com/search-console Creative Diversification Playbook: https://perpetualtraffic.com/wp-content/uploads/2025/10/Creative-Diversification-Playbook-Practitioner-Guidance.pdf Listen to This Episode on Your Favorite Podcast Channel:Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491 Follow and listen on Spotify:https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuK Subscribe and watch on YouTube: https://www.youtube.com/@perpetual_traffic?sub_confirmation=1We Appreciate Your Support!Visit our website: https://perpetualtraffic.com/ Follow us on X: https://x.com/perpetualtraf Connect with Ralph Burns: LinkedIn - https://www.linkedin.com/in/ralphburns Instagram - https://www.instagram.com/ralphhburns/ Hire Tier11 - https://www.tiereleven.com/apply-now Connect with Lauren Petrullo:Instagram - https://www.instagram.com/laurenepetrullo/LinkedIn - https://www.linkedin.com/in/laurenpetrullo Consult Mongoose Media - https://mongoosemedia.us/ Mentioned in this episode:Head to www.perpetualtraffic.com to apply to be a sponsor of this showhttps://www.NEXTInsurance.com/perpetualWe're opening up sponsorship spots for Q1 and Q2! Apply now by visiting www.perpetualtraffic.com We're opening up sponsorship spots for Q1 and Q2! Apply now by visiting www.perpetualtraffic.com