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How Do I Know If My Website Is Penalized by Google? Website Health & Technical SEO Masterclass with SEO Expert, Favour Obasi-ike, MBA, MS | Get exclusive SEO newsletters in your inbox.This extensive SEO audio provides an in-depth discussion on technical SEO and how businesses can identify and address Google penalties impacting their websites. Favour uses analogies like a car's engine or a leaking roof to explain complex concepts, emphasizing that a penalty often signals a need for correction and improvement, not failure. Key areas covered include website structure, content quality (thin vs. thick content), proper use of tags and categories, image optimization, video embedding, and leveraging Google Search Console for diagnostics. The conversation also touches on the distinction between manual and algorithmic penalties and offers practical advice, such as using search operators, to check website visibility and performance.Frequently Asked Questions1. How can I tell if Google has penalized my website, and what does it mean?Google penalizes websites when they violate webmaster guidelines, often due to issues with content quality, relevance, or technical structure. A penalty means your site's search ranking is negatively affected, leading to reduced visibility and traffic. While a penalty might seem negative, it's actually an opportunity for correction and improvement, indicating that your site is at least visible enough for Google to notice. You might receive email notifications from Google, or you can check your Google Search Console for specific error messages and performance insights.2. What are the two main types of Google penalties, and how do they differ?There are two primary types of Google penalties:Manual Penalty: This occurs when a human reviewer from Google's web spam team flags your website for violating guidelines, often due to manipulative practices like spammy or hidden links ("black hat SEO"). These are rare but indicate a severe violation.Algorithmic Penalty: This is far more common and happens automatically due to issues detected by Google's algorithms. Reasons can include outdated or "thin" content, low quality or irrelevant information, generic AI-generated content, unnatural links, or regurgitated content. These penalties lead to automatic demotion or removal from search results.3. How does "thin content" contribute to Google penalties, and what makes content "thick"?"Thin content" refers to web pages that lack depth, context, or comprehensive information on a given topic. It's often characterized by a low word count, insufficient detail, and a lack of supporting elements. Google measures articles by reading time, word count, and character count. If your content is significantly shorter than the industry average for a similar topic (e.g., 300 words vs. 3,000 words), it's considered thin and unlikely to outrank competitors."Thick content," conversely, is rich in information and provides a thorough exploration of a topic. To create thick content, you should:Expand on topics: Go beyond basic definitions, offering more context and depth.Include various elements: Incorporate images (optimized for size), embedded videos (not uploaded), audio clips, statistics, examples, comparison charts, quotes, listicles, proper formatting (headings, links), and frequently asked questions (FAQs).Answer user intent: Ensure your content directly addresses the questions and needs of your target audience.4. Why is connecting my website to Google Search Console crucial for identifying and resolving penalties?Google Search Console (GSC) is the primary tool Google provides for website owners to monitor their site's performance in search results and identify issues. Connecting your website to GSC is the first essential step because it allows Google to communicate error messages and indexing problems directly to you. Within GSC, you can view performance insights, check the "Pages" section under "Indexing" to see which pages are known, submitted, or unsubmitted, and understand why certain pages might not be indexed. This diagnostic information is vital for understanding the root causes of any penalties and guiding your corrective actions.5. What are common technical SEO issues that can lead to Google penalties, beyond content quality?Technical SEO issues relate to the structural and operational aspects of your website that affect how search engines crawl and index it. Common problems include:Website size and image optimization: Large file sizes, especially for images and uploaded videos, can slow down your website, leading to a poor user experience and penalties. Use compression tools (e.g., compressor.io) for images and embed videos instead of uploading them.Broken or inaccessible links: Ensure all links within your sitemap and across your site are functional and lead to valid destinations.Incorrect robots.txt or "no index" tags: The robots.txt file and "no index" meta tags tell search engine robots which pages to crawl or not to crawl. Accidentally blocking important pages (a common default issue with platforms like Wix for blog tags) can prevent Google from indexing your content.Outdated website structure: An inefficient or poorly organized website structure can hinder crawlability and overall performance.Slow loading times: Directly linked to website size and optimization, slow loading speeds can negatively impact user experience and search rankings.6. What's the recommended first step for a business owner who suspects their website is penalized by Google?The immediate first step is to connect your website to Google Search Console (GSC) if you haven't already.Go to google.com and search for "Google Search Console."Click on the official Google Search Console Tools link.Click "Start Now."If your site isn't connected, GSC will provide a unique verification code (often a TXT record).Go to your domain name server (DNS) settings within your website hosting provider's control panel.Add the provided TXT record to your DNS settings.Return to GSC and click "Verify."A green bar indicates successful connection. Once connected, GSC will begin providing insights into your site's performance, indexing status, and any specific error messages or penalty notifications, allowing you to diagnose and address issues effectively.Digital Marketing SEO Resources:>> Join our exclusive SEO Marketing community>> SEO Optimization Blogs>> Book Complimentary SEO Discovery Call>> Subscribe to We Don't PLAY PodcastBrands We Love and SupportLoving Me Beauty | Buy Vegan-based Luxury ProductsUnlock your future in real estate—get certified in Ghana today!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
What's the Fastest Way to Get Webpages Indexed (Technical SEO) by Search Engines? with SEO Expert, Favour Obasi-ike, MBA, MS | Get exclusive SEO newsletters in your inbox.This episode focuses on search engine optimization (SEO) and the fastest ways to get indexed by search engines, extending beyond just Google to include other platforms and AI-powered large language models (LLMs) like ChatGPT emphasizing that building trust with search engine algorithms is paramount, achieved through consistent content creation, linking strategies (backlinks), and connecting websites via tools like Google Search Console. Favour highlights the importance of updating existing content and addressing user queries to improve visibility across various search and AI platforms, ultimately advocating for a strategic and patient approach to online presence rather than solely focusing on a single ranking metric.AD BREAK: Get 20% off your first booking & be the first to know about our new arrivals, spa deals, and events with Somatic MassageFrequently Asked Questions about Search Engine Indexing and Online PresenceWhat is the fastest way to get indexed by search engines?The fastest way to get indexed by search engines is by building trust and establishing connections. This means having conversations around the questions people are asking and providing answers in the form of website links. These links should then be shared on other reputable websites to create backlinks, which signal to search engines that your website has authority. It's not just about creating a lot of content, but about creating relevant, high-quality content that answers user queries and is linked to by trusted sources.Why isn't my website ranking on search engines?There are several reasons why your website might not be ranking. Common issues include not having your website manually indexed or automatically discovered by search engines, or not being connected to Google Search Console. Additionally, your content might not be seen if it's not frequently updated, as AI servers and search engines prioritize recently modified content. A lack of engagement and underutilization of your website compared to time spent on social media can also hinder its visibility. Essentially, if search engines aren't "seeing" your content, they can't recommend it.How long does it take for SEO efforts to show results?Ranking SEO web pages on Google and other search engines takes time and consistency. While immediate indexing can occur within hours or days for consistent posters, significant milestones, such as receiving your first 10 clicks, can take around six months, even with hundreds of articles. The key is consistent effort, building trust with algorithms, and maintaining an active online presence. The compound effect of consistent content creation can lead to substantial impressions over time.How does trust factor into search engine ranking?Trust is paramount for search engine ranking. Just as in human relationships, search engines, particularly Google, rely on trust to refer content. This trust is established when other third-party websites, which Google already trusts, link to your website, thereby vouching for your site's authority. These "off-page SEO referring domains" (like links on Reddit, Trustpilot, LinkedIn, Pinterest) may have varying impact, but they contribute to your credibility and signal to search engines that your content is valuable and reliable.Is traditional SEO still relevant with the rise of AI and Large Language Models (LLMs) like ChatGPT?Yes, traditional SEO is still very relevant and, in fact, synergistic with AI and LLMs. While AI provides generative answers, it often sources its information from traditional search engines like Google. Therefore, optimizing your content for Google through good SEO practices (like answering frequently asked questions, using appropriate keywords, and having a well-structured site map) directly contributes to your brand being cited and mentioned in AI-generated responses. AI and SEO are not competing but are interdependent, with AI leveraging the foundation built by strong SEO.How can I optimize my content for AI search engines?To optimize for AI search engines, focus on providing succinct, evidence-based answers to specific, question-based headings, similar to "People Also Ask" sections on Google. Ensure your content is frequently updated ("last modified" date is recent) as AI prioritizes fresh information. AI servers are looking for up-to-date, relevant context. By consistently creating and updating content that answers user queries and by connecting your website to search engines via tools like Google Search Console, you increase the likelihood of being sourced and mentioned by AI.What is the significance of a "sitemap" and "DNS" in getting indexed?A sitemap acts as a map of your website, providing search engines with a structured list of all your pages, products, and blogs. Submitting an updated sitemap is crucial for search engines to crawl and understand your site's content. DNS (Domain Name Server) is like your unique digital DNA for your website, confirming your ownership of the domain. Connecting your DNS record with a unique identification number (like a TXT record from Google Search Console) gives search engines access to your site's architecture, allowing them to effectively read and index your content.What is the difference between manual and auto-indexing, and how do they impact visibility?Manual indexing involves actively submitting your website or specific pages to search engines (e.g., through Google Search Console) to ensure they are discovered. Auto-indexing refers to the automatic discovery and crawling of your site by search engines over time due to consistent activity and established trust. While manual indexing provides an initial push, consistent content creation and updates increase your "crawl budget," leading to higher priority and more frequent auto-indexing. Both are important; consistent manual effort eventually leads to more efficient auto-indexing and better long-term visibility.Digital Marketing Resources:>> Join our exclusive SEO Marketing community>> SEO Optimization Blogs>> Book Complimentary SEO Discovery Call>> Subscribe to We Don't PLAY PodcastBrands We Love and SupportLoving Me Beauty | Buy Vegan-based Luxury ProductsUnlock your future in real estate—get certified in Ghana today!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Why Are My Digital Marketing SEO Efforts Not Working? with SEO Expert, Favour Obasi-ike, MBA, MS | Get exclusive SEO newsletters in your inbox.This Clubhouse session features offering advice on Search Engine Optimization (SEO), particularly for small businesses. Favour explains that effective SEO involves consistent effort and strategy, likening it to a conversation where businesses answer frequently asked questions.He suggests creating diverse content formats, like long-form "pillar" blog posts supported by shorter "cluster" content, and emphasize the importance of localizing content for brick-and-mortar businesses.The discussion also touches upon tools like Semrush and Ahrefs for SEO analysis, while advocating for a "mindset, skillset, toolset" approach to digital marketing, stressing that understanding fundamental principles and consistent application are more crucial than expensive tools alone.Favour illustrates concepts with real-world examples and interactive exercises, encouraging listeners to apply the strategies themselves to improve their online presence and drive organic traffic.AD BREAK: Get 20% off your first booking & be the first to know about our new arrivals, spa deals, and events with Somatic MassageFrequently Asked Questions1. Why aren't my SEO efforts working, and what's the fundamental issue?SEO efforts often fall short due to a lack of consistent strategy and the failure to address user intent directly. The core problem is not "showing up for a term" because the relevant link or content isn't "activated." This means your content isn't directly answering the questions people are frequently asking online or isn't positioned to be easily seen by search engines. Expecting different results from repeating the same ineffective actions is likened to "insanity." Effective SEO, at its heart, is a conversation where your content provides clear, direct, and valuable answers to user queries, similar to how a meaningful conversation builds understanding and leads to further engagement.2. How can I effectively create content for SEO in 2025?The primary goal for content creation in 2025 is to answer frequently asked questions online and establish yourself as the authoritative "person of interest" providing those answers. This transforms SEO into a conversation. To achieve this, focus on creating content that directly addresses user queries. For instance, if the most searched question of 2024 was "What time is it?", then providing a direct answer makes you the "respondent to the answer." This content can be distributed through various formats, with podcast episodes and blogs being the fastest ways to publish. Consistency is key, with a suggested minimum of 10 minutes to 10 hours per week dedicated to content creation.3. What is the "pillar and cluster" content strategy, and how does it improve SEO?The "pillar and cluster" strategy involves creating a comprehensive "long-form" piece of content (the pillar) that covers a broad topic in depth, acting as a foundational resource. This pillar can include comparisons, statistics, infographics, videos, listicles, charts, and FAQs. Subsequently, you create "mid-form" and "short-form" content pieces (the clusters) that delve into more specific sub-topics or variations derived from the pillar. These clusters link back to the main pillar, creating a strong internal linking structure. This method allows you to cover a topic from multiple dimensions, compound your SEO interest, and establish semantic connections across your website. Each published blog can generate numerous new "keywords" or "seeds," further expanding your content ecosystem.4. How does updating old content contribute to better SEO, and what is a "last modified page"?Regularly updating old content is a powerful SEO tactic. When you update an existing article, especially with current information (e.g., changing "2025" to "2026"), it signals to search engines that your content is fresh and relevant. This updated page becomes a "last modified page," which AI algorithms prioritize and pick up more readily from the internet. The concept is that an active website with recently updated content is more likely to rank higher. By updating older posts and linking them to newer ones, you create a dynamic "spiderweb" of content, ensuring your website always appears "on" and active, leading to improved rankings and longevity.5. Are SEO tools like Semrush and Ahrefs crucial for a comprehensive hyperlocal SEO strategy, and are there free alternatives?While tools like Semrush and Ahrefs are excellent for comprehensive analysis, especially for hyperlocal strategies (e.g., checking Name, Address, Phone number consistency across directories), they are not strictly necessary to get started or achieve results. These tools can be expensive, and it might be more cost-effective to hire a professional or agency if you're not committed to learning and consistently using them yourself.For free alternatives and effective strategies, Google itself is your "best friend." You can use Google Search Console to identify search phrases and even leverage specific "search operators" (like blog/ [keyword]) to discover articles people are already finding. This allows you to identify topics and competitors for which you need to create your own content. Ensuring consistent "Name, Address, Phone number" (NAP) information across all online directories (Yellow Pages, Yelp, Google Business Profile, etc.) is crucial for local businesses, as inconsistencies can raise "red flags" with Google.6. How does consistency in business information and brand identity impact SEO?Consistency in business information and brand identity is paramount for SEO and overall online visibility. Just as a credit report requires matching details, search engines, particularly Google, look for consistent "Name, Address, Phone number" (NAP) across all online directories and platforms (social media, review sites, business listings). Inconsistencies or typos can confuse search engines, making it difficult for them to verify your business's legitimacy and location, leading to poor ranking.Beyond NAP, consistently presenting your brand name, author name for content, and overall messaging ensures that people recognize and trust your presence. This consistent "showing up with the same name" builds familiarity and reinforces your authority in your niche, proving to search engines and users that your brand is reliable and relevant.7. How does the "mindset, skillset, toolset" framework apply to successful SEO efforts?Successful SEO, like any business endeavor, operates within a "mindset, skillset, toolset" framework.Mindset: This refers to your approach and intention. It's about being proactive, understanding why your efforts might not be working, and being open to learning and adapting. It's about having the commitment to consistent action rather than expecting overnight results.Skillset: This is the knowledge and ability to execute SEO strategies. This includes knowing how to research keywords, create content, optimize pages, and analyze data. While tools can assist, the underlying skill to interpret and act on information is crucial.Toolset: These are the actual resources you use, whether paid SEO tools like Semrush, free Google tools like Search Console, or even basic search operators. The effectiveness of your tools depends on your skillset and mindset; a great tool is useless without the knowledge and consistent effort to wield it properly.Consistent "reps" across these three sets are essential for continuous improvement and achieving tangible SEO results.Digital Marketing Resources:>> Join our exclusive SEO Marketing community>> SEO Optimization Blogs>> Book Complimentary SEO Discovery Call>> Subscribe to We Don't PLAY PodcastBrands We Love and SupportLoving Me Beauty | Buy Vegan-based Luxury ProductsUnlock your future in real estate—get certified in Ghana today!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
How Long Does It Take to Rank SEO Webpages on Google & AI? with SEO Expert, Favour Obasi-ike, MBA, MSThe We Don't PLAY podcast host discusses how long it takes for SEO web pages to rank on Google and AI search engines, emphasizing that there's no single answer, ranging from days to months or even years depending on website history and consistent updates. I highlight the importance of submitting websites to Google Search Console, understanding domain and hosting, and strategically creating content that answers questions. They differentiate between Google's organic impressions and AI's "earned SEO"or earned impressions, underscoring that being visible on Google is a prerequisite for AI search visibility. The discussion also touches on content velocity, the value of a consistent online presence, and how to use tools and strategies to improve search engine optimization for both traditional and AI-driven searches.FAQs about this episode1. How long does it typically take for a new webpage to rank on Google and AI search engines?For a brand new website or webpage, it generally takes around 3 to 6 months to start ranking significantly on Google and AI search engines. For an existing website or webpage, it can take days to weeks to significantly show up on Google and AI search engines. However, the speaker highlights a case where an article ranked in just two days. This rapid ranking is attributed to the website's existing credibility, similar to having a good credit score with a bank. Google and AI prioritize established entities. For entirely new content, especially if it's the first time a link has surfaced on the internet, it can even rank within 24 hours. The key takeaway is that it's a marathon, not a sprint, and consistent effort is crucial for long-term gains.2. What are the foundational steps to ensure a website can even appear on Google and AI search results?Before any SEO efforts can be effective, your website needs to be visible to search engines. The first crucial step is to have a website that Google can "see." This involves submitting your website to Google Search Console, which acts as Google's internet service provider for your site. Without this submission, your website isn't connected to Google's internet, making it invisible to their indexing systems. Think of it like a book not being in a library's inventory; it can't be found. Additionally, your website needs proper hosting (e.g., WordPress, Hostinger, GoDaddy), as a domain alone isn't enough to make it a functional, searchable website.3. How do traditional SEO and AI search results differ, and what does "earned SEO" mean in this context?The speaker distinguishes between traditional SEO and AI searches by introducing the concept of "earned SEO." Traditional SEO focuses on organic impressions, where your content naturally ranks based on relevance and quality. AI searches, on the other hand, are described as "earned impressions." This means that AI platforms like ChatGPT, Perplexity, and Grok look for the top results already showing up on Google. Therefore, if your website isn't ranking organically on Google in the first place, it's impossible for it to show up in AI search results. "Earned SEO" suggests that your presence and visibility on AI platforms are a consequence of having already "earned" strong organic rankings on traditional search engines. AI searches also have a shorter, often 24-hour, countdown timer for relevance, emphasizing rapid content updates and a broad presence across different platforms.4. Why is consistent content updating and strategy crucial for long-term SEO success?SEO is not a one-time fix; it requires continuous effort. Google (and now AI) periodically "deletes" or de-prioritizes old, irrelevant content from its servers if it's not updated. The concept of "tokenization" refers to the duplicate copy of your webpage that Google remembers, and if this isn't refreshed, your content will lose visibility. Therefore, consistently updating existing articles (even minor edits) and publishing new content with a clear strategy and plan are vital. This continuous effort creates a "spiderweb" of interconnected content, signaling to search engines that your website is active, relevant, and authoritative.5. What role does "content velocity" play in effective marketing and SEO?Content velocity refers to how quickly you can create and distribute relevant content across various platforms. Beyond just quality (answering questions and providing value), the speed at which you produce and share content significantly impacts your reach and ranking potential. Distributing content on platforms like Facebook, Pinterest, Clubhouse, LinkedIn, and various podcast directories (Apple Podcast, Spotify, Amazon Music) creates numerous backlinks and brand mentions. This widespread presence, coupled with consistent new content, signals authority and relevance to search engines, leading to increased visibility and better ranking opportunities over time.6. How can businesses leverage diverse online platforms to enhance their search engine visibility?Businesses should aim for a multi-platform strategy to maximize their visibility. This includes having a robust website, a consistent podcast presence across various directories (Apple, Spotify, Amazon), an active social media presence (Facebook, LinkedIn, Pinterest, TikTok), and engaging email marketing. Each of these platforms, when properly optimized with relevant content and clear calls to action (like linking back to your website), contributes to a stronger online footprint. For example, a podcast episode appearing on 10 different directories means 10 backlinks to your website, significantly boosting its authority and discoverability. The more widely your brand is mentioned and linked, the more search engines trust and prioritize your content.7. What are "commercial blogs" and why are they becoming increasingly important in the age of AI-powered search?Commercial blogs are informational content designed to answer specific user queries that have a commercial intent, even if indirectly. The speaker emphasizes that while general informational questions like "What time is it?" are common, the trend is moving towards more specific queries, often posed to AI assistants or search engines, that imply a need for a product or service ("What are the best shoes to get in this store?"). If your business isn't creating content that directly or indirectly answers these commercially oriented questions, you risk being "off the radar." The goal is to create content that not only provides value but also subtly guides users towards your offerings, making your website a source for solutions that lead to conversions.8. What does "your voice is your invoice" mean in the context of online presence and business growth?"Your voice is your invoice" encapsulates the idea that actively putting out your expertise and value in the online sphere directly leads to financial reward. This "voice" isn't just speaking aloud; it includes all forms of content creation: social media posts, website content, emails, and participation in online discussions (like speaking on Clubhouse stages). By consistently providing value and answering questions through your content, you gain recognition, establish authority, and attract your ideal audience. The more you "speak up" and share your knowledge, the more you get "paid" in terms of leads, clients, and revenue. It also serves to repel those who are not a good fit, allowing you to focus your efforts on genuine opportunities.Digital Marketing Resources:>> Join our exclusive SEO Marketing community>> SEO Optimization Blogs>> Book Complimentary SEO Discovery Call>> Subscribe to We Don't PLAY PodcastBrands We Love and SupportLoving Me Beauty | Buy Vegan-based Luxury ProductsUnlock your future in real estate—get certified in Ghana today!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Have you noticed a steady drop in your click through rate in Google Search Console, even as impressions seem to be increasing? You're not alone! TREW's Account Director, Erin Moore, explains the "SEO Alligator" phenomenon and how marketers should pivot when AI search results siphon off your traffic. In this episode, Wendy Covey and Erin Moore discuss the concept of the 'SEO alligator,' a term describing the widening gap between impressions and clicks in Google Search metrics. They explore the impact of AI-generated content on click-through rates and the need for marketers to adapt their strategies in response to these changes. The conversation emphasizes the importance of creating unique, valuable content that resonates with audiences, rather than relying on high-volume keywords that may no longer drive engagement.Key TakeawaysThe 'SEO alligator' refers to the gap between impressions and clicks in Google Search Console.AI overviews are affecting click-through rates significantly.Unique content based on your company's deep expertise is more valuable in search than generic content (even when that generic content ranks for higher volume search queries).AI overviews are answering top-of-the-funnel queries directly in search results, turning these terms into zero-click results.Marketers should explore multiple channels for audience engagement and traffic.ResourcesConnect with Erin on LinkedInConnect with Wendy on LinkedInRegister for the Industrial Marketing SummitRelated Episode: Is Inbound Marketing Still Working? Related Episode: What the Heck is Going on at Google?!
Why Isn't My Website Ranking on Google or AI SEO Brand Mentions? with SEO Expert, Favour Obasi-ike, MBA, MS
Google First, AI Second: The Smart Agent Strategy Your prospects aren't abandoning Google - they're using it PLUS asking ChatGPT, Perplexity, and Claude for deeper research. Here's the reality: Google still processes 373 times more searches than ChatGPT. But the 1% of prospects using AI answer engines? They're your highest-intent leads spending 23+ minutes researching before they ever call an agent. Most real estate professionals are asking the wrong question. Instead of "Should I optimize for AI or Google?" the question is "How do I dominate both?" Maurice White, SEO lead at Mod Op and former real estate professional, reveals why your SEO foundation determines your AI visibility. You'll discover why 80% of getting found by ChatGPT, Claude, and Perplexity depends on fundamental SEO - and what that crucial 20% difference is that separates agents who get cited from those who remain invisible. This isn't about replacing your Google strategy. It's about extending your reach to capture the early adopters who are doing deeper research and making more informed decisions before they contact agents. If you serve local clients - real estate, HVAC, restaurants, professional services - this matters now, not later. About Maurice White: Maurice White is a Senior SEO Strategist at Mod Op with a unique background that bridges real estate and digital marketing. After spending over 10 years in the real estate industry as a broker's assistant, agent, and licensed broker, Maurice transitioned to leading SEO strategy for one of the industry's top agencies. His hands-on real estate experience, combined with his technical expertise in data analysis and SEO strategy, gives him rare insight into how local businesses can leverage both traditional search optimization and emerging AI engine visibility. Maurice specializes in helping companies organize complex digital strategies, make data-driven decisions, and implement scalable SEO solutions. BONUS ACTION LIST: Here's the action list for this episode based on Maurice's insights: Immediate Actions (This Week) Test Your Current AI Visibility: Go to ChatGPT, Claude, or Perplexity and ask questions about your market that you should be the expert on Search: "Who are the most knowledgeable agents in [your area]?" Ask: "What's the market like in [your specific neighborhoods]?" Note if your name or business appears in the answers Audit Your Current Content: Review your last 20 social media posts Count how many mention your specific market by name Identify which posts could be used by any agent in any city Calculate what you're actually paying per valuable, market-specific post Foundation Check: Verify your Google Business Profile is complete and optimized Ensure your service areas are properly defined Check that your website has basic contact information and location details Review if your site loads quickly on mobile This Month Actions SEO Foundation Audit: Conduct a technical SEO audit of your website (or hire someone to do it) Review your site's information architecture and navigation to ensure a logical progression to the next step, which should lead to a conversation. Verify that schema markup is in place with all of your content. ASK the hosting company or developer. They may not know. Assess your heading structure (H1, H2, H3 tags) Content Strategy Development: Create 5 pieces of content that answer specific questions about your market areas Create a summary for key landing pages from your top-level navigation, ideally accompanied by a short video featuring you. Add FAQ sections to key pages on your website - these become part of your content bank. Write market-specific summaries for each neighborhood you serve - and revisit/edit a couple of times a year. Include current data, statistics, and local insights in your content as stand-out boxes with H1, H2, H3 tags. Then, create regular market update blog posts. Local Authority Building: Set up a plan to post weekly to your Google Business Profile - something HELPFUL without having to click to get the info - but they can click and go to your site to the page with the details. Join relevant local Reddit communities (professionally and helpfully) Reach out to local publications for market commentary opportunities Ask satisfied clients to leave detailed, specific reviews How about you pick 2 industry businesses per month to review positively? Login on Google as your brand and do it. Ongoing Strategy Content Creation System: Develop templates that require local market data Create a process for adding your unique insights to any AI-generated content Plan quarterly updates to keep information fresh Build relationships with other local business owners for cross-promotion Measurement and Tracking: Set up Google Search Console to monitor AI Overview performance Use tools like SEMRush to track your visibility in the answer engines Monitor which market-specific content gets the most engagement Track leads that mention finding you through AI research Provider Evaluation: If you're currently paying for automated content, ask these questions: Do the automated posts I'm paying for reference my actual market area by name? Can I customize the post content with my local insights? Are these exact posts, or pretty similar posts and images, being used for other agents? How much control do I have over the messaging and tone? What's my cost per truly valuable post, if there are any?
Are you struggling to attract more visitors to your nonprofit's website? In this episode, I sit down with Steven Schneider, co-founder and CEO of Trio SEO, to explore the power of search engine optimization (SEO) for mission-driven organizations. We discuss why SEO is a crucial long-term strategy for increasing your online visibility and connecting with potential donors and supporters. Building a Foundation for Sustainable Growth Steven shares insights on: - Why SEO is like investing in your retirement account for your nonprofit - The importance of patience and consistency in your SEO efforts - How to balance short-term paid strategies with long-term organic growth Practical SEO Strategies for Nonprofits Discover actionable advice for improving your website's search rankings: - Crafting content that aligns with what your audience is actually searching for - Leveraging free tools like Google Search Console and Google Analytics - Optimizing your Google Business Profile for local nonprofits Measuring Success and Adapting Your Approach Learn how to: - Track your SEO progress using key metrics and tools - Identify which content is resonating with your audience - Adjust your strategy based on real data and user behavior Overcoming Common SEO Challenges We address potential hurdles in implementing an SEO strategy: - Balancing SEO efforts with other marketing priorities - Staying motivated during the initial “sandbox” period for new websites - Adapting to changes in search engine algorithms and user behavior Whether you're new to SEO or looking to refine your current approach, this conversation offers valuable insights to help you increase your nonprofit's online visibility and connect with more supporters. Want to skip ahead? Here are some key takeaways: 06:28 Understanding Organic vs. Paid Traffic Learn the difference between organic search results and paid advertising, and how they can work together in your digital strategy. 12:15 Essential SEO Tools for Nonprofits Discover free and paid resources to help you research keywords, analyze your website's performance, and track your progress. 19:36 Creating Content That Ranks Explore strategies for developing blog posts and web pages that address your audience's needs and align with popular search terms. 26:15 Optimizing for Local Search Understand how to leverage your Google Business Profile to improve visibility for local nonprofits and events. Don't miss this opportunity to learn how SEO can help your nonprofit reach more people and make a bigger impact. Tune in for a conversation that could transform your approach to online visibility and donor engagement. Resources Google Ad Grant: https://www.google.com/grants/ Google Search Console & Analytics: https://search.google.com/search-console/about SEMRush: https://www.semrush.com/ Ahrefs: https://ahrefs.com/ Steven Schneider Steven is co-founder and CEO at TrioSEO, an agency that helps B2B brands design and implement ROI-focused SEO strategies. Before TrioSEO, he co-owned a portfolio of 40 blogs, managed 400 articles monthly, and scaled to 7 figures via SEO – no paid ads, social media, or other strategies. Today, TrioSEO creates content that converts browsers into buyers. Their team manages everything – the process is 100% hands-off for founders and CMOs Learn more at TrioSEO.com https://www.linkedin.com/in/schneis/ Connect with us on LinkedIn: https://www.linkedin.com/company/the-first-click Learn more about The First Click: https://thefirstclick.net Schedule a Digital Marketing Therapy Session: https://thefirstclick.net/officehours
El episodio de Semrush, "Cómo enviar su sitio web o una URL a los motores de búsqueda", detalla los pasos esenciales para someter un sitio web a los principales motores de búsqueda como Google, Bing, Yahoo, DuckDuckGo y Yandex. Prueba Semrush gratis: https://borjagiron.com/semrush Explica que, aunque los motores de búsqueda eventualmente encuentran los sitios, la sumisión directa acelera el rastreo y puede mejorar la clasificación en los resultados. La guía subraya la importancia de encontrar y enviar el mapa del sitio XML a través de herramientas específicas de cada motor, como Google Search Console o Bing Webmaster Tools. Además, el texto ofrece métodos para verificar si un sitio está indexado y solucionar problemas de indexación que puedan surgir, destacando la utilidad de herramientas como Site Audit para identificar y resolver errores. Finalmente, desaconseja el uso de servicios de envío de sitios web de terceros, ya que pueden ser innecesarios o incluso perjudiciales para el SEO. Artículo completo: https://es.semrush.com/blog/como-enviar-una-web-a-motores-de-busqueda/ Newsletter Marketing Radical: https://borjagiron.com/newsletterConviértete en un seguidor de este podcast: https://www.spreaker.com/podcast/seo-para-google--1693061/support.
The podcast excerpt focuses on strategic email marketing for local businesses, aiming to boost revenue by enhancing online visibility. It highlights the importance of understanding search competitors, utilizing Google Search Console and Google Business Profile for SEO, and consistently engaging with audiences through valuable, non-sales-focused content. The discussion also touches on the synergy between AI tools like ChatGPT and traditional search engines, emphasizing that contextual relevance in communication is key to driving both audience engagement and financial growth. Favour offers practical advice, such as using QR codes at physical locations to convert foot traffic into online leads and segmenting email lists to cater to specific audience needs.
Google Search Console SEO: Business Growth and SEO Strategies: Unlocking AI Solutions with SEO Expert, Favour Obasi-ike, MBA, MS.This Clubhouse audio captures a dynamic online discussion about digital marketing strategies and business growth, primarily focusing on Google Search Console trends. The speakers, including the host and "Doctor Fashion" share personal triumphs, such as property acquisitions and brand partnerships, illustrating the tangible benefits of consistent effort and community building. Key topics explored include leveraging AI for content creation, the importance of analyzing search data to drive traffic and monetization, and the critical role of maintaining an updated online presence. The conversation also touches upon podcast sponsorships, email marketing, and the overall significance of professional branding in today's digital landscape.FAQs about Google Search Console (GSC SEO)1. What is the significance of Google Search Console search trends for businesses?Google Search Console search trends are crucial for businesses because they provide real-time insights into what content is trending up or down. This tool, now a full feature after moving from its beta phase (Search Console Insights beta), allows businesses to analyze search volumes and content performance over specific periods (e.g., period over period, like this time last year vs. now). By understanding these trends, businesses can tailor their content creation to match seasonal interests and high-demand topics, ensuring their content remains relevant and discoverable.2. What are the essential aspects of SEO (Search Engine Optimization) and website structure for long-term online presence?Effective SEO and website structure are critical for long-term online presence. This involves using Google Search Console to mine data for intellectual property, tracking tools, ranking words, and key phrases that drive transactions. Content should be structured to target high CPC (cost per click) keywords, ensuring that blogs and landing pages are optimized for search engine visibility and lead to checkout pages. Additionally, it's crucial to understand the lifespan of content; blogs, for example, have a lifespan of about 24 months. Failure to update links and content within this period can lead to deletion from Google's index, highlighting the need for continuous content refreshment and relevance.3. What are the key monetization strategies for content creators, particularly in podcasting?For podcasts, this often involves "host-read ads" and "programmatic ads." Host-read ads are directly integrated into the episode by the host and can be placed as "pre-rolls" (before the episode), "mid-rolls" (during the episode), or "post-rolls" (after the episode). Programmatic ads involve inserting ad slots that brands can bid on, leading to scheduled payouts based on impressions or engagement. Building analytics and systems that allow for both organic and programmatic monetization, as seen with Amazon brand partnerships, is key to generating consistent revenue.Digital Marketing Resources:>> Join our exclusive SEO Marketing community>> Latest blogs on SEO optimization and Online Marketing>> Book your Complimentary SEO Discovery Call>> Book Paid Marketing Consultation Call>> Subscribe to We Don't PLAY PodcastBrands We Love and SupportLoving Me Beauty | Buy Vegan-based Luxury ProductsUnlock your future in real estate—get certified in Ghana today!
In the Pit with Cody Schneider | Marketing | Growth | Startups
This AI SEO deep‑dive gets tactical. I sit down with Ilias Ismanalijev (aka @illyism) to map the real discovery journey happening inside AI search—what users actually prompt from problem‑aware to buyer‑ready—and how to influence results across models (GPT, O3, Claude, Perplexity). You'll learn how to surface the right phrases (not just keywords), make your pages AI‑readable, and win off‑page placements on the listicles and directories LLMs love to cite.What you'll learnThe 4 levels of AI search (no‑search → deep research) and how strategy changes at each.Prompt‑level intent mapping: info, comparison, executive/delegation, problem‑solving.How to spot AI‑generated queries in Google Search Console and build your tracking sheet.On‑page for LLMs: crawlability, structured content/markdown, alt text, and avoiding blockers (robots.txt, Next.js assets).Off‑page that moves rankings: listicle outreach, affiliate offers, directories (G2, Product Hunt), and Reddit/“parasite” opportunities.Why AI traffic is often more buyer‑ready—and how to target bottom‑of‑funnel prompts (e.g., “X vs Y,” “best X for Y,” pricing specifics).Chapters 0:00 Cold Open — What You'll Learn 1:22 Sponsor: TalentFiber 2:25 Meet Ilias & Why AI SEO Now 3:02 Who Benefits Beyond SaaS? 4:58 Research vs. E‑com Use Cases 6:20 Comparison‑Style Prompts IRL 8:59 Brands Doing It Well (Examples) 10:46 Why AI Traffic Is Buyer‑Ready 13:42 Benchmarking AI Search Visibility 16:38 Frameworks for AI Keyword Research 20:58 On‑Page for LLMs (Crawlability) 23:30 Finding AI Queries in Search Console 27:30 Regex + Long‑Query Filters 28:25 The 4 Levels of AI Search 32:17 Bottom‑of‑Funnel Prompts That Convert 34:06 Off‑Page: Listicles, Affiliates, Outreach 37:00 Reddit/Parasite SEO & Page One Sources 38:59 Mapping Sources w/ LinkDR 41:02 Pricing Pages & AI Page Inspector 44:34 Directories, Reviews & Digital PR 47:41 Should You Create AI‑Optimized Resource Pages? 48:38 Wrap‑Up & Where to Find IliasGuest Ilias Ismanalijev X: https://x.com/illyism LinkedIn: https://www.linkedin.com/in/illyism Site: https://il.ly/Host Cody Schneider X: https://twitter.com/codyschneiderxx LinkedIn: https://www.linkedin.com/in/codyxschneider Instagram: https://www.instagram.com/codyschneiderx YouTube: https://www.youtube.com/@codyschneiderxSponsor This episode is brought to you by TalentFiber — hiring top offshore software engineers as an extension of your team (technical interviews, compliance, replacements, fast turnarounds). Learn more at talentfiber.com
Free SEO Audit Here Follow Ryan on Insta @remarkabledigital Ryan Martin and Patrick Dhital talk about the current techniques and questions they get asked when talking to eCommerce founders and eCommerce managers in Australia when it comes to Search Engine Optimisation. We talk about the usefulness of backlinks in 2025, what role content plays in generating more organic traffic, collection page issues and how to do some keyword research through Google Search Console. We also touch on the benefits of optimising for long tail keywords which attract a more conversion focused visitor, and how you can still rank for these despite having some bigger budget competitors who have ranked there for a while!
So you've written the blog post, added all the pretty pictures, and hit publish. Now what?In this episode, I'm sharing the exact steps I take after every blog post goes live to make sure it actually gets seen. Because let's be honest, writing it is just the beginning.From optimizing for mobile to using Google Search Console, reaching out to vendors, and repurposing the content across platforms like Pinterest and Instagram, this workflow helps me get the most mileage out of every post.Whether you're blogging consistently or just getting back into it, this episode will give you a clear plan to follow after you hit publish!
In this episode of SEO 101, Ross Dunn and Scott Van Achte discuss the June 2025 Google core update, its impact on local SEO, new Google Search Console features, possible Core Web Vitals bugs, issues with online reviews, disavow file relevance, AI-generated content in rankings, and best practices for site indexing and high-quality content creation.Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy
In this episode, Crystal breaks down the must-have SEO tech stack for Shopify sellers who want to show up in search results, build authority, and grow sustainably without feeling overwhelmed.You'll learn about the core apps that make SEO easier, free tools to track and audit your progress, and optional power tools if you're ready to take things to the next level.Whether you're just getting started with Shopify or looking to improve your existing SEO strategy, this episode will help you focus on the right tools so you can stop guessing and start growing.Key TakeawaysYou don't need 50 tools — just a few key apps and resources to support your SEO efforts.Start with free tools like Google Search Console and Microsoft Clarity to understand your current performance.Add must-have apps that create fresh content and improve site speed, like a review app and TinyPNG.Explore advanced tools like Ahrefs, Ubersuggest, and Surfer SEO as you grow.Resources & MentionsShopify SEO Tech Stack Checklist (only $7!) COMING SOON!7-Step SEO Starter CourseGoogle Search ConsoleMicrosoft ClarityInstaIndexTinyPNGSurfer SEO (My Affiliate Link!)Action Steps for ListenersInstall at least one new SEO tool today (Google Search Console is a great place to start).Download the Shopify SEO Tech Stack Checklist to make setup easy and track what you've implemented.Tag Crystal on Instagram @simpleandsmartseo2 to share your progress.Connect with CrystalWebsite: simpleandsmartseo.comInstagram: @simpleandsmartseo2Podcast on Apple: Listen herePodcast on Spotify: Listen hereNext Episode: Don't miss the next episode, where we'll talk about optimizing your images so they bring in traffic — not just likes!Send me a text!Does SEO feel confusing, overwhelming, or just plain impossible to figure out? You're not alone. That's why I created the AI SEO Foundations course, powered by Crystal GPT: your personal AI SEO coach designed for busy, creative business owners like you.Ditch the overwhelm and discover what SEO can do for your business! Head to SEOin7days.com (with the number 7!) and get started today—let's make your brand easy to find and impossible to ignore.Support the showWant to follow up on what you've heard? Search the podcast!Join the SEO SquadApply to be my podcast guest!
This week we covered the ongoing Google June 2025 core update and how we are finally seeing some recoveries with the past helpful content updates, and some core updates. Google Search Console's performance report...
El episodio se centra en el artículo de Carlos Silva de Semrush en el que se aprende cómo identificar y usar palabras clave relacionadas para optimizar el contenido web y mejorar el SEO. Prueba Semrush gratis: https://borjagiron.com/semrush Explica que estas incluyen palabras clave secundarias (términos para posicionarse) y semánticas (conceptualmente conectadas al tema principal). El texto detalla seis métodos para encontrar estas palabras, como la investigación de palabras clave con herramientas, el análisis de competidores, el uso de herramientas de creación de contenido, la revisión de Google Search Console, la utilización del autocompletado de Google y las búsquedas relacionadas, y la consulta a herramientas de IA como ChatGPT o Claude. Finalmente, subraya cómo integrar estas palabras para aumentar la relevancia del contenido y estructurar grupos temáticos, reforzando así la autoridad del sitio en un tema específico. Artículo: https://es.semrush.com/blog/palabras-clave-relacionadas/ Newsletter Marketing Radical: https://borjagiron.com/newsletterConviértete en un seguidor de este podcast: https://www.spreaker.com/podcast/seo-para-google--1693061/support.
Megan chats with Karissa Parrish from Ginger Snaps Baking Affairs about the three powerful blogging strategies she's embracing in 2025 that are moving the needle in her business. Karissa is the food photographer and recipe developer behind the dessert blog, Ginger Snap's Baking Affairs. She started her food blog in early 2020 with the number one goal of providing fellow home bakers with the confidence they need to bake up homemade and tasty desserts in their own kitchens. What started out as a hobby and needing a creative outlet outside of work and every day life has turned into a thriving and continually growing 5 figure business that allows her to stay at home with her son while still working on the blog. In this episode, you'll learn how narrowing your focus, updating existing content, and implementing a smart interlinking strategy can lead to increased traffic and a more aligned blogging business. Key points discussed include: - Content clustering is a powerful strategy: Karissa is narrowing her recipe categories to a handful of focused clusters like cupcakes, cakes, and frostings, helping her increase traffic and efficiency. - Updating old content is non-negotiable: Instead of letting older posts sit stagnant, Karissa revamps them with user-first formatting, stronger H2s, and keyword enhancements. - Interlinking strengthens your blog's structure: Smart interlinking throughout posts (not just at the end!) boosts SEO and helps readers find more value on your site. - Work smarter, not harder: Karissa now creates less new content and focuses more time on refreshing older posts, which is yielding better results in less time. - Let data and joy guide your niche decisions: She recommends blending Google Search Console insights with what genuinely excites you to decide what to focus on. - Build your authority through storytelling: Karissa adds personal background and expertise into blog posts and links back to her About page to build trust and relevance. - Mindset matters just as much as strategy: She reminds us that improving a little each day—even if that means taking a break—is key to long-term blogging success. Connect with Karissa Parrish Website | Instagram
Website Value Enhancement: SEO Tactics for Brands to Stop Doing SEO Backwards - Join SEO Expert, Favour Obasi-ike, MBA, MSIn this SEO podcast episode, offers guidance on Search Engine Optimization (SEO), primarily focusing on common mistakes and effective strategies for improving online visibility. It emphasizes the importance of a forward-thinking approach to SEO, contrasting it with "doing SEO backwards," which often involves neglecting website updates, not connecting to Google Search Console, or failing to optimize for technical SEO aspects. Favour highlights the significance of consistent content creation, likening blog posts to "index funds" that yield long-term benefits, and discusses the role of social media platforms like Pinterest in driving traffic and establishing brand trust. Ultimately, the discussion promotes an educational, intentional, and consistent strategy for businesses to be seen, heard, and remembered online.Quick FAQs to answer1. What does "doing SEO backwards" mean, and what are the core principles for doing it correctly?"Doing SEO backwards" refers to common mistakes businesses make that hinder their online visibility and impact. It often involves not updating websites, failing to connect to Google Search Console, neglecting technical SEO, or prioritizing social media posts over foundational website content.Doing SEO correctly, or "forward," means focusing on three key principles:Being Seen (Visibility): Ensuring your website and content are discoverable by search engines and users. This involves consistent content creation, proper indexing, and effective use of keywords.Being Heard (Authority): Becoming a trusted source of information. This is built by consistently providing valuable content that answers user queries and demonstrates expertise, leading to search engines "hearing" your authority on a topic.Being Remembered (Trust & Loyalty): Creating a lasting impression that encourages repeat visits and builds brand loyalty. This is achieved through consistent value delivery, a strong brand presence, and engaging content that resonates with the audience over time.2. What is the significance of consistently publishing blog content, and how does it relate to "index funds"?Consistently publishing blog content is crucial for expanding a website's reach and building long-term organic traffic. The speaker likens blogs to "index funds" in finance:Long-Term Growth: Just as index funds grow over time, each blog post has a lifespan of 24 months, generating impressions and traffic for an extended period. Publishing 52 blogs in a year, for example, creates 1,248 months of potential visibility across those articles.Increased Access Points: Each new blog post acts as a new "door" or "access point" to your website, making it easier for search engines (Google, Bing, ChatGPT, etc.) to discover and index your content. More indexed pages mean more opportunities for users to find you.Access to Resources ⬇️Need SEO Services?>> Join our exclusive SEO Marketing community>> Latest blogs on SEO optimization and Online Marketing>> Book your Complimentary SEO Discovery Call>> Book Paid Marketing Consultation Call>> Subscribe to We Don't PLAY Podcast>> Invest in Energea Solar Sustainable Energy>> Start Your Email Marketing 14-Day Trial with Flodesk>> Save 40% on flights, hotels & car rentals with eDreams>> Access 50,000 rows of GSC SEO data with SEOGetsBrands We Love and SupportLoving Me Beauty | Buy Vegan-based Luxury Products
SEO Explained: Ready to Dominate Artificial Intelligence (AI) Search Results? - Join SEO Expert, Favour Obasi-ike, MBA, MSIn this episode, Favour emphasizes that Search Engine Optimization (SEO) is not dead, but rather evolving, particularly with the rise of Artificial Intelligence (AI) in search. They advocate for businesses to dominate AI search results by consistently creating relevant and valuable content that directly answers user questions.Key strategies include optimizing website content for various search platforms like Google and Bing, prioritizing podcasting due to its direct vocal search optimization benefits, and leveraging AI tools like Etheo.co and Notebook LM to identify and address common queries. Ultimately, the goal is to build authority and trust by being the go-to source for answers within a specific niche, ensuring content is easily discoverable across diverse search mediums.What is the core idea behind dominating AI search results?Dominating AI search results isn't about being overbearing or just an "alpha"; it's about "leading by example" and establishing your website as the authoritative source for specific questions within your niche. The goal is to consistently provide the most relevant and comprehensive answers to user queries, ensuring that AI-powered search engines, like Google's AI Overview or ChatGPT, cite your content as the primary source. This dominance is quantified by your content showing up as the direct answer, even in "zero-click" scenarios where users get immediate responses without needing to click through to a website.Is traditional SEO dead in the age of AI?No, traditional SEO is not dead; rather, its methodologies are evolving. The speaker emphasizes that "SEO right now is literally exposing people who don't do SEO at all." While the fundamental principles of visibility and discoverability remain, the "how" of SEO is changing. AI is making it more crucial than ever to have a well-structured online presence, akin to a house with "bricks, walls, windows, and frames." Without proper SEO, a website lacks the fundamental structure to be found and attributed by AI.What are the essential first steps to dominate AI search results?The first and most critical step is to "create content that is going to allow people to find your content on the web." Beyond that, connecting your website to major search consoles like Google Search Console, Bing Webmasters, Yandex, and DuckDuckGo is crucial. These platforms provide insights into "Total Addressable Search Market" (TASM) and help you understand what your target audience is searching for. It also highlights the importance of tools like Etheo.co, which helps identify questions people are asking AI about your business, providing a direct roadmap for content creation.Access to Resources ⬇️Need SEO Services?>> Join our exclusive marketing community
Your Comprehensive SEO Checklist for Ultimate Business Growth - Save This Episode For Future Reference with SEO Expert, Favour Obasi-ike, MBA, MSIn this episode, Favour focuses on Search Engine Optimization (SEO) and its importance for online visibility and business growth. They break down an SEO checklist, emphasizing fundamental elements like website setup with Google Search Console and Bing Webmaster Tools, keyword research, and on-page SEO including image optimization, internal and external linking, and meta descriptions. They also touch upon off-page SEO through platforms like Google Business Profile and the critical role of content SEO in attracting and engaging audiences. The conversation highlights the increasing synergy between SEO and AI, suggesting that structured data and updated content are vital for being referenced by AI agents.What are the fundamental steps for setting up a website for SEO?To effectively set up your website for SEO, the initial and non-negotiable steps involve connecting your website to both Google Search Console and Bing Webmaster Tools. These platforms act as "internet service providers" for search engines, making your website visible, readable, accessible, clickable, and findable.Additionally, generating and submitting a sitemap is essential. The sitemap serves as the "brain" of your website, providing search engines with a structured map of all your pages, including product links, categories, tags, and blog posts, allowing for efficient indexing and visibility.Why is keyword research critical for business growth in SEO?Keyword research is paramount because it allows businesses to prioritize information based on what their target audience is actively searching for, considering both search volume and keyword difficulty.What are the key elements of effective on-page SEO?Effective on-page SEO involves optimizing various elements within your website's pages to improve visibility and user experience. Key elements include:Image Optimization: Compressing images to reduce file size without sacrificing quality (e.g., using tools like compressor.io) and renaming image files with relevant keywords. This improves page load speed, which is crucial for user retention.Internal and External Linking: Strategically incorporating internal links to guide users through your website and external links to relevant, authoritative sources.Meta Descriptions: Crafting compelling meta descriptions for each page, acting as "preview text" to entice users to click from search results.Heading Tags: Utilizing H1, H2, and H3 tags not just for visual hierarchy but also for screen readers and search engine crawlers to understand the structure and main topics of your content.Content Legibility: Ensuring text is easy to read by using appropriate font sizes, breaking up large blocks of text with white space, and incorporating bullet points and bolding for skimability.Access to Resources ⬇️Need SEO Services?>> Join our exclusive marketing community
SEO Visibility for Better Business Structure with SEO Expert, Favour Obasi-ike, MBA, MSIn this SEO visibility episode, Favour emphasizes the crucial role of strategic business structure and SEO visibility tactics for online success. The core idea revolves around distributing content across various digital platforms, asserting that a strong online presence necessitates more than just social media. The discussion extends to the importance of keyword research, content pillars, and analytical tools like Google Search Console and SEO Gets, all aimed at optimizing a business's digital footprint for long-term growth and effective customer engagement.FAQs1. What is the fundamental principle for improving business visibility online?The core principle for improving online business visibility is having a strong business structure. Just as a soccer player needs to be in the right physical position to make a shot, a business needs to be in the right online position to make sales. 2. How does an effective website contribute to business visibility and customer retention?An effective website serves as a central hub for your online presence. To stay relevant in 2025 and beyond, a website must consistently create valuable content that encourages visitors to return. This is likened to a restaurant serving good food: if customers love it, they'll come back, tell their friends, and promote it.The more questions a website answers, the more useful and visible it becomes, leading to increased traffic and customer loyalty.3. What is a key SEO visibility tactic discussed, and why is it effective?Podcasting is highlighted as a highly effective SEO visibility tactic. The speaker's own podcast, "We Don't PLAY" has achieved significant global ranking, demonstrating its power. Podcasting is effective because, as a host, you become the author and controller of the content. Listeners learn from you, connect with your message, and are likely to return, share, and subscribe. 4. What is the significance of a business's "online location" and underlying internet infrastructure?Even without a physical "brick and mortar" location, a business has an online "location" rooted in its website and underlying internet infrastructure. This includes its domain name, which is managed by entities like ICANN (Internet Corporation for Assigned Names and Numbers) and translated by DNS (Domain Name System) into an IP address, connecting users to the desired website. Just as a physical business is registered within a state, an online business has its digital "address." Understanding this infrastructure, including elements like DNS records and mail exchange records for business emails, is crucial for maintaining operational stability, ensuring proper email function, and effectively distributing a business's online presence globally.Access to Resources ⬇️Need SEO Services?>> Join our club community for exclusive information
In this episode of SEO 101, we explore practical uses for the Google Search Console URL Inspection Tool, including indexing checks and troubleshooting page rendering. We also discuss Google's new guidelines on service area businesses, prohibiting the addition of countries or states, and analyze the recent decline in AI Overviews' search rankings, exploring the implications for SEO strategies. Stay informed on these critical updates to enhance your SEO efforts!Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy
Search Engine Optimization (SEO) Fundamentals: On Page SEO, Off-Page SEO, and Technical SEO for Best Marketing Visibility on Search Algorithms with SEO Expert, Favour Obasi-ike, MBA, MSIn this episode on "SEO Fundamentals", Favour discusses the critical role of Search Engine Optimization (SEO) in online visibility for business growth and long-term sustainability, emphasizing on-page, off-page, and technical SEO. Favour highlights that technical SEO is the foundation, ensuring a website's optimal performance through aspects like fast page loading, robust hosting, and proper domain management. The conversation also touches upon the importance of website traffic as the "lifeblood" of a business, distinguishing between mere impressions (people viewing) and conversions (people taking action), which is greatly influenced by strategic content creation and the effective use of analytics tools like Google Search Console. Ultimately, the discussion stresses that understanding and implementing these SEO fundamentals is crucial for any online business to succeed and avoid wasted effort.Frequently Asked Questions about Online Presence and SEOWhat are the core components of effective SEO?Effective SEO is built upon three fundamental pillars: on-page, off-page, and technical SEO. Technical SEO acts as the essential foundation, much like water hydrating a body, ensuring your website's health and functionality. This includes aspects like page load speed, server performance, robust hosting, and a properly configured domain. On-page SEO involves optimizing elements directly on your website, such as content, keywords, and internal linking. Off-page SEO focuses on external factors that boost your website's authority, such as backlinks, social media presence, and local business listings. Without a strong technical foundation, efforts in on-page and off-page SEO may be wasted.Why is technical SEO considered the "water" for a website?Technical SEO is analogous to the water a body needs for hydration because it addresses the foundational needs of your website. Just as water is essential for life, technical SEO is critical for a website's functionality and discoverability. It encompasses elements like fast page loading speeds (avoiding large image files), choosing the right hosting and server with sufficient bandwidth, and securing a unique domain name.What is the importance of a domain and hosting in the context of a website?A domain is your website's unique identification code, serving as the "key" that opens the door to your online property. It's an intellectual property that needs annual renewal, much like registering a business. Hosting provides the "land" where your website "house" is built, offering the server space and infrastructure for your site to exist and be accessible online.Access to Resources ⬇️Need SEO Services?>> Join our club community for exclusive information
This week we covered the ongoing Google search ranking volatility. Google is now officially counting AI Mode in Google Search Console's performance reports, but good luck understanding it. Google is testing Audio Overviews...
In this episode of Healthy Mind, Healthy Life, Avik is joined by Melanie Gorman, founder and chief strategist of Crownsville Media. Melanie shares her powerful journey from being a therapist to becoming a digital strategist, helping coaches, therapists, and heart-led entrepreneurs grow their online presence authentically. They explore how AI, SEO, and storytelling work together to help purpose-driven businesses get discovered without compromising their voice or values. Melanie breaks down "common sense SEO," explaining how therapists and solopreneurs can leverage attention metrics, smart content pruning, and omnipresent SEO to compete online without burnout. About the Guest:Melanie Gorman is the founder of Crownsville Media. With over 25 years of experience blending counseling psychology and digital strategy, Melanie specializes in helping service providers turn their websites into client magnets. She simplifies SEO, ensuring entrepreneurs focus on authentic, meaningful marketing that attracts the right audience. Previously, she led the experts division at YourTango and managed platforms like Men Are from Mars, Women Are from Venus. Key Takeaways: SEO doesn't have to be overwhelming: focus on attention metrics and authentic messaging. Google Search Console is a crucial free tool for any business owner. Solopreneurs should prune outdated or misaligned content to send the right signals to Google. Marketing is a long-term, consistent investment rather than a one-time effort. Being visible online starts with understanding your niche and showing up where your clients are searching. Connect with Melanie Gorman:Website: www.crownsvillemedia.comMelanie offers a complimentary consultation for new clients. Want to be a guest on Healthy Mind, Healthy Life? DM on PM - Send me a message on PodMatch DM Me Here: https://www.podmatch.com/hostdetailpreview/avik Tune to all our 15 podcasts: https://www.podbean.com/podcast-network/healthymindbyavik Subscribe To Newsletter: https://healthymindbyavik.substack.com/ Join Community: https://nas.io/healthymind Stay Tuned And Follow Us!• YouTube – https://www.youtube.com/@healthymind-healthylife• Instagram – https://www.instagram.com/healthyminds.pod• Threads – https://www.threads.net/@healthyminds.pod• Facebook – https://www.facebook.com/podcast.healthymind• LinkedIn – https://www.linkedin.com/in/reemachatterjee/ | https://www.linkedin.com/in/avikchakrabortypodcaster #podmatch #healthymind #healthymindbyavik #wellness Podcast Episode Title:Balancing Business, Marriage & Kids: Small Habits, Big Fulfilment with Daniel Cheetham Summary:In this episode of Healthy Mind, Healthy Life, Daniel Cheetham, founder of Captains Club, shares how small, consistent habits build lasting fulfillment across business, marriage, and parenthood. Daniel opens up about his own challenges as a founder, husband, and father of two, and explains why identity-based habits trump grand gestures. From phone-free family dinners to monthly check-ins with his wife, Daniel offers practical ways to stay grounded in the chaos of entrepreneurship. He also discusses the role of intentional boundaries, the power of having accountability partners, and how stoic philosophy helps create mental clarity. About the Guest:Daniel Cheetham is the founder of Captains Club, a boutique executive search firm specializing in placing trusted second-in-command leaders into founder-led businesses. With a focus on pairing head and heart, Daniel not only helps companies grow but lives his own life with intention, balancing work, marriage, and fatherhood through simple but powerful daily practices. Key Takeaways: Small daily habits shape long-term fulfillment more than big achievements. Clear boundaries like phone-free evenings preserve work-life harmony. Accountability partners and reflection help recalibrate when priorities drift. Identity-based habits lead to lasting consistency. Tools like The Daily Stoic and simple 45-minute walks promote mental resilience. Early clarity on your vision for family and business makes balancing both more achievable. Connect with Daniel Cheetham: LinkedIn: Daniel Cheetham Website: captainsclub.com Want to be a guest on Healthy Mind, Healthy Life? DM on PM - Send me a message on PodMatch DM Me Here: https://www.podmatch.com/hostdetailpreview/avik Tune to all our 15 podcasts: https://www.podbean.com/podcast-network/healthymindbyavik Subscribe To Newsletter: https://healthymindbyavik.substack.com/ Join Community: https://nas.io/healthymind Stay Tuned And Follow Us!• YouTube – https://www.youtube.com/@healthymind-healthylife• Instagram – https://www.instagram.com/healthyminds.pod• Threads – https://www.threads.net/@healthyminds.pod• Facebook – https://www.facebook.com/podcast.healthymind• LinkedIn – https://www.linkedin.com/in/reemachatterjee/ | https://www.linkedin.com/in/avikchakrabortypodcaster #podmatch #healthymind #healthymindbyavik #wellness #HealthyMindByAvik #MentalHealthAwareness #StorytellingAsMedicine #PodcastLife #PersonalDevelopment #ConsciousLiving #GrowthMindset #MindfulnessMatters #VoicesOfUnity #InspirationDaily
Hosts Jim Hedger and Kristine Schachinger talk about the decouplings happening in the SEO industry and in tech in general. A major topic is the decoupling of click activity vs. impressions seen in Google Search Console as AI Overviews are rapidly creating a zero click search environment for research and informational queries. At the same time, parts of our society are decoupling with reality, an example being the concept that funding rural broadband Internet access might be an example of a "woke handout...". We also talk about Google SEO, Google's anti-trust cases, Meta offering Open AI engineers massive bonuses to poach top talent, the future of government by AI, Google AI Mode, Google URL structure, and more... Support this podcast at — https://redcircle.com/webcology/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy
Vacuums are uncomfortable, but they're actually far less risky than the alternative. A No Whisper Ideas post on how to think about, approach, and create vacuums.Brought to you by Tacklebox.
In this episode, we discuss the critical role of Google Search Console and SEO Gets for establishing a strong online presence and driving business growth. We highlight how these tools enable businesses to track website performance, understand user behavior, and optimize content for search engines like Google and Bing. The discussion also touches upon the importance of consistently updating website content to maintain relevance and leverage the full potential of SEO for long-term impact. Ultimately, the sources underscore that a well-optimized website, integrated with analytics and search console tools, is essential for converting online visibility into tangible business results.FAQsWhat are Google Search Console and SEO Gets, and why are they important for online presence?Google Search Console (formerly Webmaster Tools) and SEO Gets are critical tools for managing and improving a website's visibility in search engine results. Google Search Console is a free tool provided by Google that allows website owners to monitor their site's performance in Google Search, identify issues, and submit sitemaps. SEO Gets (episode coming out soon) is a privately owned platform that offers similar functionalities, with a paid version providing more extensive data and bandwidth for analysis. Both platforms act as a "dashboard" for your online presence, helping you understand how people find your website and track conversions. Connecting your website to these tools is a one-time, foundational step, similar to getting the keys to a house or turning on the lights; it establishes the essential connection for your website to send traffic signals to search engines like Google and Bing. Without these connections, your online content, even social media posts, can be seen as "posting to thin air" because there's no system to track its impact and translate it into actionable data.What is the concept of "content decay" and how can it be prevented or mitigated?"Content decay" refers to the natural decline in the relevance and visibility of an article or blog post over time. A typical blog post has a lifespan of about 24 months in terms of prime visibility. After this period, search engines are less likely to prioritize it in search results unless it's updated. To prevent content decay and maintain relevance, it's essential to regularly refresh or republish articles. This involves updating the "modified date" of the content, which signals to search engines that the information is current. Just as a car's front wheels dictate its direction, the modification date allows an article to "turn left or right" in terms of relevance and continued traffic. Updating content with new statistics, information, or perspectives refreshes its cycle, giving it another 12-24 months of potential leverage and allowing it to continue building traffic and influence.Access to Resources ⬇️Need SEO services?>> Join our club community for exclusive information
Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com. Episode 1716: Jen Hayes shares a practical blueprint for transforming modest blog traffic into thousands of monthly page views using strategic Pinterest marketing, SEO, and content planning. Listeners will gain actionable tips on driving sustainable growth, even without a large social media following or paid ads. Read along with the original article(s) here: https://www.jenhayes.me//how-to-go-from-hundreds-of-page-views-per-month-to-thousands/ Quotes to ponder: "Pinterest is by far the number one driver of traffic to my blog." "You don't need to have a huge following to generate thousands of page views per month." "Content is king. Without great content, your blog will not grow - no matter how great your SEO or Pinterest strategy is." Episode references: Google Search Console: https://search.google.com/search-console Canva: https://www.canva.com/ Tailwind: https://www.tailwindapp.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices
In this episode, we dive deep into the Six Pillars of SEO for digital marketing success; an essential ultimate guide for anyone looking to enhance their digital presence for evergreen sustainability online.Hosted by Favour Obasi-ike, MBA, MS, we'll explore how mastering these strategies can elevate your online marketing efforts and drive organic traffic to your website. Tune in as we share key insights from our extensive work with companies ranging from small startups to established brands, focusing on easy-to-implement tactics that can yield significant results. Join us for valuable discussions on leveraging SEO effectively, and discover how to utilize tools like Pinterest SEO and podcast optimization to your advantage. Don't miss out on expert tips that can transform your digital strategy!FAQsWhat is the "We Don't PLAY" podcast, and what makes it successful?The "We Don't PLAY" podcast is a show that has seen significant growth, reaching the top 93,000 out of 4.5 million podcasts globally and fluctuating between rankings in the Top #80,000 to #200,000 range per week. Its success is attributed to strong SEO practices, allowing it to stream in 145 countries. The podcast produces new seasons after every 52-100 episodes, effectively covering a year's worth of information, technology, insights, and feedback in each season. You can find more episodes at wedontplaypodcast.comWhat are the six core areas covered in the SEO checklist discussed?The SEO checklist in this episode covers six critical areas:SEO Basics: Fundamental setup and foundational knowledge.Keyword Research: Identifying and prioritizing relevant search terms.On-Page SEO: Optimizing elements directly on your website.Off-Page SEO: Building authority and visibility outside your website.Technical SEO: Ensuring your website's technical infrastructure is sound for search engines.Content: Creating valuable and engaging material. The speaker emphasizes that SEO Basics and Technical SEO are like the "buns of a sandwich"—essential for the whole structure to hold.Why is website setup so crucial for SEO, and what tools are non-negotiable?Website setup is paramount for SEO because "if you fail to plan, you plan to fail." It involves creating a visible, readable, accessible, clickable, and findable online presence. The non-negotiable tools for this are Google Search Console and Bing Webmaster Tools. These act as internet service providers for your website, allowing search engines to discover, index, and understand your content. Connecting your website to these platforms is likened to submitting a song to a radio station for play; without submission, it won't be heard.Hope you learn something new about Pinterest SEO, website SEO, and podcast SEO in this episode.Thank you for listening!Follow and subscribe to this podcast. Leave a review on Apple Podcasts, Spotify, or Podchaser on how our podcast is. We can't wait to read your beautiful words.Access to Resources ⬇️Need SEO services?>> Join our club community for exclusive information
Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com. Episode 1716: Jen Hayes shares a practical blueprint for transforming modest blog traffic into thousands of monthly page views using strategic Pinterest marketing, SEO, and content planning. Listeners will gain actionable tips on driving sustainable growth, even without a large social media following or paid ads. Read along with the original article(s) here: https://www.jenhayes.me//how-to-go-from-hundreds-of-page-views-per-month-to-thousands/ Quotes to ponder: "Pinterest is by far the number one driver of traffic to my blog." "You don't need to have a huge following to generate thousands of page views per month." "Content is king. Without great content, your blog will not grow - no matter how great your SEO or Pinterest strategy is." Episode references: Google Search Console: https://search.google.com/search-console Canva: https://www.canva.com/ Tailwind: https://www.tailwindapp.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices
Edge of the Web - An SEO Podcast for Today's Digital Marketer
WordPress hits play after a messy pause, but is it too little, too late for the CMS giant? Meanwhile, Google's AI experiments are changing the rules for email marketing, local search, and desktop Discover, leaving marketers everywhere scrambling for a playbook that doesn't exist. Erin and SEO pro Cindy Krum break down WordPress's mudslinging match with WP Engine and the quiet return to development, all while raising eyebrows over community trust. We check on Google's ever-evolving SERPs—AI Overviews, the deployment of Discover on desktop, and the not-so-sneaky ways impressions and clicks are decoupling faster than you can say “zero-click search.” Added to the mix: AI's impact on your inbox and why we might all end up living the “Dead Internet Theory.” Is SEO on life support or just evolving (again)? We debate the rosy new journey-centric approach while side-eyeing Google's “trust us, bro” attitude toward data transparency. Buckle up for a rapid-fire tour through the SEO wilderness—tracking AI hallucinations, local search creepiness, and why “hyper-personalization” might not sell more cannolis after all. News from the EDGE: [00:03:22] WordPress Unpauses Development - but is it out of time? [00:08:05] Google Discover on Desktop [00:12:53] AI is Making a Major Impact on Email Marketing [00:16:57] Title Sponsor: Site Strategics SEO News from the EDGE: [00:20:01] The Great Decoupling Of Google Search [00:26:06] AI Overviews Research: How Google's AI Answers Vary Across Five States [00:32:07] AI and Local Search: The New Rules of Visibility [00:37:49] Sponsor: WAIKAY from InLinks [00:40:33] Google Search Console to Show AI Mode Performance [00:46:01] Is SEO Still Relevant In the AI Era? Thanks to our sponsors! Site Strategics https://edgeofthewebradio.com/site Inlinks https://edgeofthewebradio.com/waikay Follow Us: X: @ErinSparks X: @Suzzicks X: @TheMann00 X: @EDGEWebRadio
Are you paying for SEO but not seeing results? Patrick, CGN's in-house SEO specialist, joins us to expose the truth behind SEO strategies that don't work—and how to tell if your current SEO investment is really paying off. We break down how to measure SEO performance the right way, what bad SEO looks like, and the key tools every contractor should have access to. Key Takeaways: - The 3 (actually 4) pillars of SEO: Technical, Content, Off-Page, and Local SEO - What SEO ROI really means and how to calculate it - How to set SEO goals that align with business growth - Red flags that your SEO company is doing nothing - Why page 2 on Google might as well be invisible - The tools you must own: Google Analytics, Google Search Console, Google Business Profile - Why thin content and doorway pages waste your money - How to track keyword rankings and spot real improvement - The danger of relying on impressions and clicks alone Own your data. Know your rankings. And stop paying for SEO that doesn't work. Visit ContractorGrowthNetwork.com to get an audit or speak with an expert.
What began as a quick SEO tip while Meredith was swimming with whales in Tonga evolved into a comprehensive Fundamentals Series ShowIt, WordPress, and Squarespace users.Visit the Fundamentals Serieshttps://seiq.meredithshusband.com/c/welcome-fundamentalsIn this episode...[0:24] Origin of the Fundamentals series for Showit users[1:08] Why Showit needs specific SEO guidance[2:37] What is WYSIWYG and Showit's visual interface[4:03] How Showit splits sites between Showit and WordPress[5:00] The unique problem of dual sitemaps[5:20] Configuring Yoast properly for Showit blogs[5:54] Connecting Google tools (Analytics and Search Console)[6:48] How to monitor Google Search Console after setup[7:41] Why Google Business Profile is also a “fundamental”[8:20] Thank-you message and free access for contributors ---Meredith's Husbandhttps://www.meredithshusband.com
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Google Search Engine Optimization (SEO) vs Pinterest Search Optimization (SEO) for Businesses focuses on the importance of search engine optimization (SEO) for businesses, contrasting Google SEO and Pinterest SEO. I emphasize that Google is used for high-intent searches (immediate answers), while Pinterest is used for planning and discovering interests. Both platforms are crucial and complementary for online business visibility and growth, citing examples of successful implementation. Additionally, this discussion touches on the rise of AI in search and new concepts like "Agentic SEO" and "LLMs.TXT", highlighting the need for businesses to adapt their strategies to remain searchable and relevant. I also address the practical aspects of connecting websites to platforms like Google Search Console and Pinterest, and encourages consistency and tenacity in marketing efforts.Frequently Asked QuestionsGoogle SEO vs Pinterest SEO: Key Difference?Google SEO targets users with high intent seeking immediate solutions. Pinterest SEO engages users in discovery mode, planning or browsing visual ideas. Both require distinct strategies based on user mindset.Why Use Both Google and Pinterest for Business GrowthGoogle drives high-intent search traffic. Pinterest captures visual planners and explorers. Together, they expand reach, tap into different user intents, and boost website traffic.What is Agentic SEO?Agentic SEO means creating valuable content that AI search engines like ChatGPT can cite. This boosts authority, improves visibility, and helps your site become a trusted source in AI-driven results.Why Connect Your Site to Google Search Console and BingGoogle Search Console and Bing Webmaster Tools help you verify site ownership, control indexing, and access search performance data. Connecting ensures your site is visible and properly managed on search engines.More Resources ⬇️>> Join our club community for exclusive information
This week we covered the ongoing Google Search ranking volatility. I posted the big Google webmaster report for May. Google admitted in a deposition that it used its search data for Gemini AI. Google Search Console leaked that it was showing desktop data...
John breaks down five powerful ways to use Google Search Console to transform your SEO strategy. From uncovering high-intent search queries to improving click-through rates and measuring true search visibility, this episode offers practical insights that go far beyond rankings. If you're ready to turn SEO data into real business results, this episode is a must-listen. Today we discussed: 00:00 Opening 00:09 SEO is Not Dead 02:53 Intent and Content Opportunities 05:12 Local and Branded Visibility Signals 05:53 Measuring Trust and Visibility 07:05 Fixing Technical Problems 08:06 Guiding AI Content Rate, Review, & Follow If you liked this episode, please rate and review the show. Let us know what you loved most about the episode. Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today!
Ever wondered how to get your flower farm to show up on the first page of Google? In this episode, Jenny chats with SEO consultant Julia from Homegrown Reach, who specializes in helping agriculture and horticulture businesses boost their visibility online. They break down what SEO (search engine optimization) actually is, why it matters for local flower farmers, and the small but mighty changes you can make to help your customers find you organically—without paying for ads. Julia shares beginner-friendly tips like how to structure your website, why having clear location info matters, how to use keywords effectively, and why tools like Google Business Profile, Google Analytics, and Google Search Console are total game-changers. Whether you're brand new to SEO or just looking to refine your site, this episode is full of approachable advice and real-life examples specific to the flower farming world. Want your flower farm to be found by more local customers? This episode is your roadmap to making sure your farm stands out online.Find Julia from Homegrown Reach online: Website: https://www.homegrownreach.com Instagram: @homegrownreach Resources for Creative Entrepreneurs: Julia Renee Consulting Did you enjoy this episode? Please leave a review on Apple or Spotify. Follow Jenny on Instagram: @trademarkfarmer Find free flower business resources: www.trademarkfarmer.com
John dives deep into the evolving landscape of SEO in this solo episode. He breaks down what today's marketers need to know about zero-click searches, AI content, Google Search Console, and how to build search strategies that actually drive conversions. Whether you're a local business owner or a digital agency, this episode delivers a fresh SEO playbook packed with actionable insights to boost visibility, authority, and high-intent traffic. Don't miss this essential update on what really works in SEO today. Today we discussed: [00:00] Opening [00:09] Introduction [01:52] Search Presence and Visibility [04:10] Embracing AI for Content [05:59] Local Search Isn't Going Anywhere [08:29] Prioritize Intent Based SEO [11:06] Link Building [13:58] Long Tail Queries Rate, Review, & Follow If you liked this episode, please rate and review the show. Let us know what you loved most about the episode. Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today!
In this can't-miss episode of the Simple and Smart SEO Show, Crystal Waddell reconnects with digital strategist and SEO pro Favour Obasi-ike. Whether you're podcasting on Wix, exploring RSS feeds, or wondering how to rank better using voice search, this episode is full of insights you can apply today to stay ahead tomorrow.
In this episode of the Simple and Smart SEO Show, Crystal Waddell chats with SEO consultant and BrightonSEO speaker Alyssa Corso about a topic every content creator should understand—SEO content decay. Alyssa shares how content naturally loses visibility over time and outlines a strategic process for updating content to improve performance and generate real business results.From identifying "money keywords" to understanding the phases of content decay, this episode is packed with insights on how to make your existing content work harder for your business. Whether you're a startup with limited resources or a seasoned marketer, Alyssa's practical strategies will help you tie your content efforts to revenue—and avoid wasting valuable time.
Send Everyday AI and Jordan a text messageThe biggest AI update of 2025 just happened and you prolly had no clue. This isn't a new model. It's not even technically a new feature. It's all about access. And now tens of millions of ChatGPT Plus users will have access to OpenAI's Deep Research. (Including some of the new bells and whistles they JUST released) Join us as we tell you how to take advantage. Newsletter: Sign up for our free daily newsletterMore on this Episode: Episode PageJoin the discussion: Ask Jordan questions on OpenAIUpcoming Episodes: Check out the upcoming Everyday AI Livestream lineupWebsite: YourEverydayAI.comEmail The Show: info@youreverydayai.comConnect with Jordan on LinkedInTopics Covered in This Episode:1. Accessibility of OpenAI's Deep Research2. Deep Research Capabilities and Features3. Use Cases for OpenAI's Deep ResearchTimestamps:00:00 OpenAI Introduces Free Voice Mode08:40 "ChatGPT Plan Enhancements"14:48 Optimizing Website Traffic Strategies20:04 AI Research Tool Revolution22:37 "OpenAI Deep Research Revolutionizes Time"28:14 Dual Model Framework in Research32:58 AI Content Strategy for 202537:24 Optimize Deep Research Workflow44:31 Shift from Forbes to Sloan MIT53:06 Deep Research: Beyond a Better Google57:55 "AI Tools Empower Small Podcast Team"01:01:52 Optimizing Episode Planning with AI01:06:50 Limited Searches, Exclusive Consultation OfferKeywords:AI updates, OpenAI, deep research, chat GPT plus, AI tool, ChatGPT plan, pro plan, new features, AI infrastructure, Meta data center, Microsoft Copilot, advanced AI, reasoning tools, Meta CEO Mark Zuckerberg, Apple AI investment, free AI access, advanced voice mode, GPT four o, reasoning model, SEO strategy, Google Search Console, content optimization, AI trends 2025, operator agent, large language model, Python integration, dual model architecture, semantic search, personalized AI assistant, generative AI Ready for ROI on GenAI? Go to youreverydayai.com/partner
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