Podcasts about Google Search Console

Holly Weidman is an SEO Consultant for Female Business Owners and Bloggers!Find Holly:WebsiteInstagramFREE SEO Checklist for Your Blog1.  Holly cautions against knee-jerk reactions to Google updates and recommends waiting it out before making changes.To understand what content Google will display, study its results and understand the different presentations it offers (e.g. a YouTube video, a snippet, an organic link)."Infinite scrolling" keeps people on Google longer, making them more likely to click on a result.2.  Holly  suggests choosing five to seven topics for pillar posts to make Google see you as an authority on a topic.For blog posts, interlinking (aka internal links) is important for Google and headings should be included that help readers skim through the content easily.Tracking metrics is key to understanding if efforts are achieving desired goals.3. Metrics to track in Google Analytics and Search Console:Page Views, and SEO performance (organic traffic).Audit past content is to evaluate reader experience (images, headings, etc.) School of Podcasting - Plan, Launch, and Grow Your PodcastYou want to start a podcast, but you're not sure where to start. Now you do.Listen on: Apple Podcasts Spotify The Demand Gen FixB2B buyer behavior is changing and traditional lead generation tactics just don't work...Listen on: Apple Podcasts SpotifyIf you're looking for a unique, handcrafted way to spruce up your home or office, then Collage and Wood is the perfect place for you! We offer a range of beautiful wooden signs that are perfect for any occasion. Our talented team of artists will work with you to create a sign that perfectly suits your needs. So why wait? Visit Collage and Wood today!Support the showListen to the private podcast for just $10/mo: SEO Shorts helps you put a simple & *strong* SEO strategy in place, today!Be our (podcast) guest! Apply hereBook your SEO AuditB's SEO Basics Checklistbrittanyherzberg.com / Instagram 10,000 Jasper words FREE!crystalwaddell.comGet the Show merch!

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As a business owner, knowing what your site is getting found for and its performance, is important. However, not many people know how to review their site's traffic and performance, to reach the right audience. I have coached numerous business owners, who've had their site for many years, but did not know what they were showing up for on Google. Now, I know a lot of people are familiar with Google Analytics, but I have something even better that can provide you with data you need.  It's time to share the underrated secret tool of SEO, Google Search Console. Google Search Console is a FREE tool, that allows you to review and make necessary corrections to your site to optimize your visibility in Google search results. You can get data on, the words your site is getting found for, backlinking for your site, how well your page is doing in search and even how many pages Google is seeing from your site. This episode walks through five ways to use Google Search Console to your benefit. Whether it is to track your performance or measure your growth, if you are serious about SEO and how Google sees your site, search console is your next tool to use.  In this episode you'll learn: ·         Why Google Search Console is important for your site? ·         What indexing and video indexing is? ·         How to track performance and measure growth using Google Console? ·         Why detecting issues early on is easy with Google Console? ·         What ways you can use Google Search Console to find topics? Let's get started! Want to know how to set up your Search Console account and Site Map? Find a quick tutorial on how to do just that, by going to https://youtu.be/zaiWODRTHpc   Resources ·        Join our SEO WorkClub by going to girlgetvisible.com/joinus. Applications are officially open! ·        Join SEO Growth Mob, our free community where we provide insightful information around all things SEO, including more information on the Search Console. You can join at https://www.facebook.com/groups/SEOGoodyMob            

Hoy te traigo 9 buscadores con Inteligencia Artificial que compiten con Google y que debes probar ya mismo.Antes de empezar el episodio de hoy te recomiendo que empieces a usar la herramienta de SEO gratuita para webmasters de Ahrefs (AWT)Te ayuda a subir posiciones en Google y tomar acción en cosas importantes basado en datos para ver resultados rápidos.https://borjagiron.com/ahrefs1. https://www.bing.com/2. https://neeva.com/Búsqueda personalizadaPriorice las fuentes y las noticias de su preferencia y confianza.Resultados para usted, no para anunciantesObtenga respuestas en tiempo real y resultados impulsados por IA.Protección contra rastreadoresNeeva no le rastrea y le protege de los rastreadores. Proteja sus datos. 3. https://es.search.yahoo.com/4. https://www.startpage.com/es/5. https://www.qwant.com/6. https://www.ecosia.org/Mejorando el planeta con cada búsquedaLa forma más sencilla de plantar árboles y de actuar por el clima a diario7. https://you.com/ - Buscador con chatbot8. https://duckduckgo.com/9. https://presearch.com/Yandex en Rusia y Baidu en ChinaAntes de empezar el episodio de hoy te recomiendo que empieces a usar la herramienta de SEO gratuita para webmasters de Ahrefs (AWT)Te ayuda a subir posiciones en Google y tomar acción en cosas importantes basado en datos para ver resultados rápidos.https://borjagiron.com/ahrefsSolo tienes que sincronizar con Google Analytics y Google Search Console de forma automática haciendo un par de clicks.¿Qué conseguirás?1: Analiza toda tu web y te dice los fallos:Enlaces que no son seguros HTTP.Enlaces rotosPáginas que no tienen enlaces desde ningún sitioPáginas con Error 404Redirecciones que no funcionanEs un Google Search Console muy mejorado ya que GSC está muy limitado y no aporta muchos datos.La herramienta de Ahrefs mejora el rendimiento SEO de tu web y consigue más tráfico desde Google.1: Podrás ver fallos de tu web para solucionarlos y así subir posiciones en Google2: Ver enlaces entrantes y salientes para ver quién te enlaza y quién te manda visitas para potenciarlo3: Verás las palabras clave que te traen tráfico de Google4: Podrás hacer un análisis de competencia 5: Configurar alertasLas herramientas de SEO profesionales cuestan normalmente un mínimo 100€/mes.No tiene sentido pagar eso si no lo usas ni sabes sacarle partido.Por eso la herramienta para webmasters de Ahrefs es perfecta para estos casos.Yo ya estoy usándola en varias de mis webs.Tienen tutoriales en español: https://www.youtube.com/watch?v=MNClfQkmmxMhttps://www.youtube.com/@AhrefsES/playlistsCreo que crearé curso en triunfacontublog.comÚnete a la comunidad de Emprendedores: https://borjagiron.com/comunidadRecuerda suscribirte al podcast para no perderte el resto de noticias, novedades, trucos y tendencias del mundo del SEO. Si te ha gustado comparte el episodio, dale a me gusta, deja 5 estrellas o comenta el episodio. Me ayudarás a seguir creando episodios completamente gratis.También puedes acceder completamente gratis al curso de SEO desde https://triunfacontublog.com Soy Borja Girón, has escuchado el podcast SEO para Google, nos escuchamos en el próximo episodio.

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Curious how to update website content — the right way? Well, you're in luck, as in this episode I'll be sharing a step-by-step process for updating old blog posts for SEO — so that you can grow your traffic! By the end of this episode, you'll understand: why updating website content regularly is important how to find old website content to refresh how to evaluate website content so that you choose the best posts to update a step-by-step website content update process that can lead to more traffic and more! FREE BONUS: Snag FREE access to my Travel Blog Resource Library (45+ resources!): https://jessieonajourney.com/free-blogging-printables/ The printables, video tutorials, and mini-courses inside will help you grow your traffic, community, and income! TOOLS MENTIONED: https://bit.ly/tools-for-blogging Visit the link above for a list of my favorite blogging tools, resources & discounts (including those mentioned in the episode). LET'S CONNECT ON SOCIAL: https://www.facebook.com/jessieonajourney/ https://www.instagram.com/jessieonajourney/ https://twitter.com/JessonaJourney https://www.pinterest.com/jessonajourney/ https://www.youtube.com/channel/UChZCFed7WHl_7yEZYo_uyLA/videos  https://www.tiktok.com/@jessieonajourney 

If you would like to get the links and show notes for this episode, click on the link below: https://www.designerdiscussions.com/episodes/episode-80-KBIS-2023-Trends-from-the-Show-FloorWebsite referenced in this episode:https://vestabul.com/2023/02/07/kitchen-trends-from-the-kbis-2023-show-floor/

Tips this week include: • Celebrating my first sale of AI generated images • How AI is spawning new business opportunities • Yoast SEO global settings and Google Search Console tutorials have been updated in the DIY SEO course • Why you need to opt out of Google switching you to GA4, even if you've already set up your GA4 property • Testing a possible trigger for Update Failed and JSON error with ModSecurity • ChatGPT hits 100 million users and what being the fastest growing app in history means for you • ChatGPT Plus launches as an intermediate paid version • The new AI Success Club I just joined and how you can join too • Preview of ChatGPT in Bing • Google's Sparrow AI chatbot is coming to Google search • Why Google invested $300 million into AI startup Anthropic • Microsoft launches new Teams Premium with ChatGPT support • How AI can make you far more productive and save you time

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It seems like everyone these days wants to talk about artificial intelligence (AI) and its potential in search.  It's true - there is no doubt that AI will continue revolutionizing how we find information online. But did you know that real-time AI search is already here? Introducing NeevaAI, it harnesses the power of artificial intelligence for more efficient search results in real time. Neeva CEO and ex-Head of Google Ads, Sridhar Ramaswamy, joined me on the SEJ Show to discuss how live AI questions and answers will change how people search. We touched on how AI will alter the business models of search engines. And also covered the limitations of ChatGPT, and the importance of sourcing and citations in AI-powered live search-driven answers.   We felt that commercial search engines, Google, and Bing, had become products for advertisers, not products for you and me to find out what we want. We felt that a user-focused search engine could differentiate itself and deliver a better product experience. So Neeva, at its core, is a user-first search engine. That means that we don't show ads, don't show affiliate links, and we protect your privacy. –Sridhar Ramaswamy, 02:03 NeevaAI seemed to fix most of the issues I was experiencing with chatGPT, especially the lack of sourcing and accurate information.–Loren Baker, 35:30 The underlying technology behind chatGPT is this model called GPT-3.5. The core technique that that model uses is learning on every page, every piece of text that it can get its hands on. Now note they don't know where these pages came from. They don't know whether it is real or not. They don't understand things like link structure authority. –Sridhar Ramaswamy, 06:41   [00:00] - About Sridhar. [05:29] - Limitation of ChatGPT. [10:17] - A walkthrough on Neeva's AI search. [17:35] - Monetization challenges ad-supported search engines may face with AI. [21:24] - How verified sources are served. [23:48] - How personalized are AI-driven answers based on history? [24:54] - Will there be more follow-up queries after the AI results are given? [27:43] - Where this is going in terms of privacy. [35:30] - Is Neeva available in multiple languages? [37:12] - Can website owners verify with Neeva, like Google Search Console?   Resources mentioned: Neeva: ad-free private search: https://neeva.com/   All of us, willingly or not, are participating in a giant experiment similar to Google. We are happily submitting our thoughts, worries, and desires to chatGPT. And worse, it is not equipped to compartmentalize information like Google reasonably can. Google's like, okay, this is your account, these are your searches, you want to delete it, tell me. We'll delete it. They make it hard for you to do it, but it is possible. So I think there needs to be oversight over how this is done. What storing personal information is going to mean? If the data is then used for training future models, that's when life gets very scary.–Sridhar Ramaswamy, 32:50 One of the main points of concern that I've had with some peers while discussing AI is real-time answers. This could be a direct negative on the traditional Google search monetization model.–Loren Baker, 15:59 Lack of authority is a huge issue. Also, these models are humongous. They take an enormous amount of money to train and an enormous amount of money to run, and they're not real-time. So what we do at Neeva is we use a technique called retrieval, augmented generation. That's a fancy way of saying to use the power of search to set the reality field for a large language model. Then, ask it to generate text and cite which part of the input text it uses.–Sridhar Ramaswamy, 08:27   For more content like this, subscribe to our YouTube channel: https://www.youtube.com/user/searchenginejournal Are you looking to keep up with current and effective digital marketing today? Check out https://www.searchenginejournal.com for everything you need to know within the digital marketing space and improve your skills as an internet marketer.   Connect with Sridhar Ramaswamy Sridhar Ramaswamy is an inspiring example of using technology for the greater good. After leading Google's enormous advertising division, he succeeded as a venture capitalist at Greylock Partners.  He then took his ambitions one step further with Neeva. This privacy-focused search engine has no ads and runs on a subscription-based model instead.  This tech master combines humanistic values with revolutionary thinking to make the software work towards beneficial societal outcomes. With such ambition inspiring him forward, this entrepreneur has set down new paths of discovery. As a result, we can all benefit from Sridhar's tireless vision for innovation! Connect with Sridhar on LinkedIn: https://www.linkedin.com/in/nancy-marzouk-82519a/ Follow him on Twitter: https://twitter.com/RamaswmySridhar   Connect with Loren Baker, Founder of Search Engine Journal: Follow him on Twitter: https://www.twitter.com/lorenbaker  Connect with him on LinkedIn: https://www.linkedin.com/in/lorenbaker

As I mentioned briefly last week, Google announced mass layoffs last week, and I discuss what I know so far about it. There are also reports that Google is pushing advertisers to use third-party resellers and not their internal staff. The DOJ sued Google again to break...

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Join the Membership To Get Data-Driven. Follow me on Instagram @omgrowth. Read this as a transcript over on the blog.

La jornada laboral de 5 horas con Rubén AlonsoEntrevista al Blogger Rubén Alonso de https://miposicionamientoweb.es/Accede a la comunidad de Telegram desde https://borjagiron.com/telegramPreguntas: Quién eresPodcast Yo soy blogueroVídeo podcast en Twich con Ángel Rodríguez. Estupidez digital.Cómo ganas dinero¿Cuantas visitas tienes?¿Trabajas solo?Cómo aprendes¿Algún proyecto nuevo?Cómo creas contenido3 consejos alguien quiera ganar dinero online¿Google Ads y Google Adsense y Monetizer?Webs de nicho. Apps de móvil.IA. chatGPT.¿Redes Sociales?¿Newsletter?Consejos SEO. Cómo hacer un estudio de palabras clave. https://kiwosan.com/. Google Search Console. Ahrefs versión gratis Webmaster Tools: https://ahrefs.com/es/webmaster-toolsCompra de Enlaces. Screaming Frog.GANAR con afiliación¿Cuánto tiempo trabajas?Automatizaciones: Santi Alonso. Make.Tu mayor éxitoDepender de GoogleInversionesTu mayor fracasoComunidad: Blog y newsletterTus referentes: Enrique Dans. Rand Fishkin. Sparktoro.Algún libro. Risto Mejide: NO BUSQUES TRABAJO. 50 excusas para no autoemplearse - https://amzn.to/3BR1dlXTu lugar favoritoTwitch Make herramienta de automatización como Zapier Telegram T.me/miposicionamientoweb chollosmarketing Deepl.com Traductor Appsumo Impact.com TikTok Twitter https://hypefury.com/es/ @rubenalosoes Recuerda suscribirte al podcast para no perderte el resto de noticias, novedades, trucos y tendencias del mundo del SEO. Si te ha gustado comparte el episodio, dale a me gusta, deja 5 estrellas o comenta el episodio. Me ayudarás a seguir creando episodios completamente gratis. Grupo Telegram: https://borjagiron.com/telegram También puedes acceder completamente gratis al curso de SEO desde https://triunfacontublog.com Soy Borja Girón, has escuchado el podcast SEO para Google, nos escuchamos en el próximo episodio.

Cómo vivir de un blog en 2023 con Rubén Alonso Entrevista al Blogger Rubén Alonso de https://miposicionamientoweb.es/ Accede a la comunidad de Telegram desde https://borjagiron.com/telegram Preguntas: Quién eresPodcast Yo soy blogueroVídeo podcast en Twich con Ángel Rodríguez. Estupidez digital.Cómo ganas dinero¿Cuantas visitas tienes?¿Trabajas solo?Cómo aprendes¿Algún proyecto nuevo?Cómo creas contenido3 consejos alguien quiera ganar dinero online¿Google Ads y Google Adsense y Monetizer?Webs de nicho. Apps de móvil.IA. chatGPT.¿Redes Sociales?¿Newsletter?Consejos SEO. Cómo hacer un estudio de palabras clave. https://kiwosan.com/. Google Search Console. Ahrefs versión gratis Webmaster Tools: https://ahrefs.com/es/webmaster-toolsCompra de Enlaces. Screaming Frog.GANAR con afiliación¿Cuánto tiempo trabajas?Automatizaciones: Santi Alonso. Make.Tu mayor éxitoDepender de GoogleInversionesTu mayor fracasoComunidad: Blog y newsletterTus referentes: Enrique Dans. Rand Fishkin. Sparktoro.Algún libro. Risto Mejide: NO BUSQUES TRABAJO. 50 excusas para no autoemplearse - https://amzn.to/3BR1dlXTu lugar favoritoTwitch Make herramienta de automatización como Zapier Telegram T.me/miposicionamientoweb chollosmarketing Deepl.com Traductor Appsumo Impact.com TikTok Twitter https://hypefury.com/es/ @rubenalosoes Recuerda suscribirte al podcast para no perderte el resto de noticias, novedades, trucos y tendencias del mundo del SEO. Si te ha gustado comparte el episodio, dale a me gusta, deja 5 estrellas o comenta el episodio. Me ayudarás a seguir creando episodios completamente gratis. Grupo Telegram: https://borjagiron.com/telegram También puedes acceder completamente gratis al curso de SEO desde https://triunfacontublog.com Soy Borja Girón, has escuchado el podcast SEO para Google, nos escuchamos en el próximo episodio.

There's a lot of news this week coming up on the holidays and it's Google's fault! Morty Olberstein and Erin Sparks dig into the new Google Search Console dashboard, December's link spam algorithm update and Erin's EEEEEEEEEE onomatopoeia. . . E-E-A-T On top of that these two peas in a pod(cast) lament on an Elon Musk Twitter poll asking if he should step down as CEO. You can guess how that conversation went. Oh, and both of their Twitter accounts may or may not still be live. . . Follow us on Twitter and let us know how we did on this show. Help us out with a review of the show today! Go to RatethisPodcast.com/EDGE News from the EDGE: [00:03:17] Google Reveals More Information About Search Status Dashboard [00:08:54] Google December 2022 Link Spam Update Rolling Out Now [00:12:35] EDGE of the Web Title Sponsor: Site Strategics [00:13:05] E-E-A-T and major updates to Google's quality rater guidelines [00:25:29] Google E-E-A-T: How To Demonstrate First-Hand Experience [00:27:44] EDGE of the Web Sponsor: edgeofthewebradio.com/inlinks [00:28:38] Elon Musk's poll results are in: He should step down, Twitter voters say Barry Blast from Search Engine Roundtable: [00:32:59] Barry Blast: Quick Roundup Thanks to our sponsors! Site Strategics https://edgeofthewebradio.com/site Inlinks https://edgeofthewebradio.com/inlinks   Follow Us: Twitter: @ErinSparks Twitter: @MordyOberstein Twitter: @TheMann00 Twitter: @EDGEWebRadio   #StandwithUkraine edgeofthewebradio.com/ukraine

Merry Content-mas! New "Content Ideas" are present in Search Console #googlesearchconsole #contentideas This week on Marketing O'Clock, discontent with your content? A rumored new Google Search Console feature is here to help. Twitter is making a change that feels out of character (count). Google Ads' budget increase requests are no longer “limited” to the UI. Plus, I'm with the brand! We might have an answer to how much Pmax volume is branded search. ----------------------------------------------------------------------------------------------------------------------- Intro - 00:00 NEWS - 4:15 Take of the Week - 14:20 ICYMI - 17:01 Lightning Round Paid - 20:02 Lightning Round Organic - 27:54 Lightning Round Social - 35:02 Working Hard or Hardly Working - 43:37 Cool Tool - 45:30 Must Read Marketing Article of the Week - 46:39 Shooting the Heck - 49:14

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If you run an ecommerce site, Google has a new feature for you in Google Search Console. This feature helps you reach consumers by getting your products inside their Google Shopping Feed quicker and without the need for a product feed. This Shopping Tab listing will help ensure all merchants can get their products in the feed.

Mobile SEO is growing in importance. 59% of all website traffic worldwide comes from mobile phones. And according to Google, there are more searches on mobile than on desktop. If you're not optimizing your website for mobile SEO, you're going to lose out on a massive amount of traffic. On this episode, I share an EASY hack to improve your mobile SEO with Google Search Console. -=-=-=-=- Tools & resources discussed in this episode: Google Search Console - https://search.google.com/search-console/about -=-=-=-=- BONUS RESOURCES + FREE DOWNLOADS If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills: The Ultimate Blogging Toolkit (https://ebooks.99signals.com/blogging-toolkit) - This eBook features 75+ marketing tools to help you blog better and boost your traffic! The Ultimate Guide to Link Building (https://resources.99signals.com/link-building-ebook) - Learn 25 powerful strategies to build high-quality backlinks, improve search engine rankings, and drive targeted traffic to your site. Top-rated articles at 99signals (https://www.99signals.com/best/) - This page contains a list of all the top-rated articles on my blog. It's a great place to get started if you're visiting 99signals for the first time. -=-=-=-=- Visit https://www.99signals.com for more insights on SEO, blogging, and marketing. --- Send in a voice message: https://anchor.fm/sandeep-mallya/message

Since Friday of Thanksgiving last week, we have been seeing a lot of chatter and volatility with Google Search. Google said they improved the accuracy of the Discover performance report in Google Search Console. Google said links...

Ethan Smith is the CEO of Graphite, a boutique growth agency that's helped companies like MasterClass, Thumbtack, Robinhood, Medium, and Honey develop and execute their SEO strategies. SEO is one of the least-understood levers for growth, while also one with the biggest payoff. This episode is a true master class on all things SEO. Ethan shares a wealth of information, including when you should begin investing in SEO, how to build an SEO team, and the three main buckets of SEO. He explains the difference between topics and keywords, gives the exact heuristics and tools to help you be successful in developing and implementing your own SEO strategy, and also goes deep on how to deal with roadblocks and advocate for resources.—Find the full transcript here: https://www.lennyspodcast.com/the-ultimate-guide-to-seo-ethan-smith-graphite/#transcript—Where to find Ethan Smith:• Twitter: https://twitter.com/ethan_l_s• LinkedIn: https://www.linkedin.com/in/ethanls/• Graphite: https://www.graphitehq.com/—Where to find Lenny:• Newsletter: https://www.lennysnewsletter.com• Twitter: https://twitter.com/lennysan• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/—Thank you to our wonderful sponsors for making this episode possible:• Coda: https://coda.io/lenny• Mixpanel: https://mixpanel.com/startups• Lemon.io: https://lemon.io/lenny—Referenced:• Topical Authority Analysis: https://bit.ly/topical-authority-tool• SEO Link Analysis: https://bit.ly/diagnostic-internal-links• SEO Links API: https://bit.ly/graphite-internal-links-api• Screaming Frog: https://www.screamingfrog.co.uk/seo-spider/• Brandon Lee of Power: https://www.linkedin.com/in/brandonhli• Similarweb traffic analysis: https://www.similarweb.com/• MasterClass: https://www.masterclass.com/• BetterUp: https://www.betterup.com/• NerdWallet: https://www.nerdwallet.com/• HubSpot: https://www.hubspot.com/• Ahrefs: https://ahrefs.com/• Semrush: https://www.semrush.com/• Google Search Console: https://search.google.com/search-console/about• Clearscope: https://www.clearscope.io/• Yuriy Timen on Lenny's Podcast: https://www.lennyspodcast.com/how-to-grow-a-subscription-business-yuriy-timen-grammarly-canva-airtable/• Gokul Rajaram on Lenny's Podcast: https://www.lennyspodcast.com/gokul-rajaram-on-designing-your-product-development-process-when-and-how-to-hire-your-first-pm-a-playbook-for-hiring-leaders-getting-ahead-in-you-career-how-to-get-started-angel-investing-more/• Luc Levesque on Twitter: https://twitter.com/luclevesque• Search Off the Record: https://podcasts.apple.com/us/podcast/search-off-the-record/id1512522198• GPT-3: https://gpt3demo.com/apps/openai-gpt-3-playground—In this episode, we cover:(03:53) Ethan's background(07:53) Why technical audits are the biggest myth in SEO(10:05) When to invest in SEO(16:09) Heuristics to determine if SEO is worth it(18:36) The three buckets of SEO: programmatic, editorial, and technical(23:30) The process for creating an SEO strategy(27:00) Why you shouldn't be too formulaic (28:33) What is site engagement?(29:31) Which pages need to be indexed(31:49) Topics vs. keywords(36:33) How to mine competitors' sites for information(37:41) Useful tools for developing your SEO strategy(40:14) How long will it take to see results?(45:16) Factors to consider when looking to hire an SEO person(47:33) The functions of a programmatic SEO person(49:19) How to do testing(54:06) Editorial SEO strategy(57:14) How to scale based on the size of the site(59:51) Page types(1:01:53) How to win in a topic category(1:03:12) How to build solid hypotheses and test them (1:06:13) How to deal with roadblocks and advocate for resources(1:08:54) How topical and domain authority are determined(1:16:43) The power of internal links(1:24:32) Why AI is not usually useful for content creation(1:28:31) Final tips for getting started with SEO—Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com. Get full access to Lenny's Newsletter at www.lennysnewsletter.com/subscribe

Steve Toth, CEO and Lead Strategist at SEO Notebook, talks about Google Search Console API and Python. While Google Search Console is an invaluable tool for SEOs when it comes to providing data about users and diagnosing traffic and other SEO issues. While a lot of the data is not accessible from the UI, the API can be used to access this hidden data and extract all that valuable search data that is available. Today, Steve discusses why users should be diving into Search Console via API and using Python to automate the things they're using from it. Show NotesConnect With: Steve Toth: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Hoy te traemos 6 herramientas gratuitas de SEO para fotógrafos y fotógrafas que quieran mejorar su visibilidad en Google. Por lo que si quieres llegar a más clientes no puedes perderte este episodio para conseguir que tu web sea más rentable. Y antes de continuar tengo que anunciarte que esta semana estamos de Black Friday y vas a poder suscribirte todo un año a nuestra academia (45 cursos y los que se van publicando cada mes) más un regalo especial. Y vas a poder ahorrarte varios meses. ¿Quieres aprovechar la oferta? Herramientas de SEO para webs de fotografía Hay muchas herramientas para mejorar tu posicionamiento online en los buscadores, pero en este episodio te contamos las mejores herramientas que vas a poder utilizar sin ser un experto en SEO y gratis. Las hemos dividido en tres bloques: Analizar y optimizar el seo de tu web de fotografía Para poder analizar lo que sucede en tu web y como mejorar el seo debes usar tanto Google Analytics como Google Search Console. La primera para saber qué sucede en tu web, quien entra, de donde viene, cuanto tiempo pasan y un largo etc. Y con Google Search Console podrás descubrir fallos y errores a nivel SEO para corregirlos. Con esta información podrás optimizar la usabilidad en tu web o mejorar la conversión para conseguir más clientes, con lo que también aumentaras tu viabilidad. Mejorar el seo de tu web y contenidos Para este apartado te traemos 3 herramientas diferentes. Por un lado, Answer the public para poder saber que busca la gente en Google y aportarte ideas a la hora de crear contenido. Y luego tienes dos plugins de WordPress, Yoast Seo y Rank Math Seo. Ambos hacen lo mismo, darte consejos sobre como debes escribir y estructurar tu web para que le guste más a los buscadores y así escalar posiciones en los resultados. Pero también te optimiza parte de la estructura interna de tu web. Y esto es solo una parte de su potencial. Tú eres la última herramienta Y es que algo fundamental que puedes hacer por ti mismo/a es revisar cada apartado de tu web, revisar que todo funciona perfectamente en el ámbito de usabilidad y en cuanto a diseño, que funcionan todos los enlaces, los formularios de contacto, etc. Esto no es estrictamente SEO, pero si tu web tiene fallos no solo vas a perder clientes, sino que los buscadores terminaran penalizándote también, por lo que perderás visibilidad online. No pierdas la oportunidad Y recuerda que solo esta semana puedes suscribirte por un año entero (sin permanencias) más una sorpresa especial con un descuentazo. Si quieres aprender y mejorar el marketing, tu técnica fotográfica y de iluminación, el diseño web o la edición, entre otras muchas cosas, aprovecha la oferta de black friday.

Cord & Einar discuss how to optimize your website for web crawlers. How do things like robots.txt, site speed, HTTP codes, URLs, links, redirects, XML sitemaps, PDFs vs web pages, robots meta tags, and canonical URLs all affect web crawlers? How can you optimize these aspects of your site to make sure all the content you want robots to discover can be crawled and indexed?Sources Cited:Google Robots Testing ToolMerkle robots.txt ValidatorPageSpeed InsightsLighthousePingdom Speed TestRobots Meta Tags

1. Wix Rolls Out Feature To Edit Page Level SEO Settings - Wix has rolled out new SEO settings that provide 100% control of critical technical SEO data at the page level in one place. This update gives businesses the option to custom craft technical SEO related factors like structured data on a page by page level from one single settings page. Going forward, Wix users will be able to accomplish the following two things from the SEO dashboard Review the SEO settings across the website Edit those SEO settings 2. LinkedIn Launches ‘Brand Safety Hub' To Manage Audience Network Placements - LinkedIn has launched a new Brand Safety hub for its Audience Network ads, which will enable advertisers to find out more information about LinkedIn's partner platforms, and create allow and block lists to manage the same.LinkedIn's Audience Network enables advertisers to extend their campaigns beyond LinkedIn itself, and share their promotions across the platform's network of publishing partners, which includes ‘thousands of premium partner apps and websites where LinkedIn members spend their time'. The new Brad Safety hub provides direct control over these placements, which could help to both avoid unwanted placements and improve specific targeting. You'll also be able to apply your own Brand Suitability settings to your Audience Network placements.You can read more about LinkedIn's new Brand Safety hub here.3. TikTok Announces Accelerator & $100 Ad Credits For Small Businesses - TikTok and American Express are launching a brand new program to help merchants reach new audiences and grow their business. The #ShopSmall Accelerator, powered by TikTok and American Express features popular TikTok creators Anna Sitar, Brandon Blackwood & Sofia Bella and will be complemented by a custom Shop Small® soundtrack created especially for TikTok content. This new effort aims to help small businesses stand out in the crowded holiday shopping season and make the most out of Small Business Saturday® on November 26.The #ShopSmall Accelerator is a one stop shop for small businesses who are looking for expert creative guidance from popular TikTok creators, an opportunity to reach new customers by jumping on the latest trend, or a way to boost growth. To help small businesses get started on the platform, TikTok is also giving away up to $250,000 in ad credits to eligible small businesses. Those eligible can receive a $100 ad credit each to use on TikTok after they spend $50 on their first TikTok Ads campaign. See TikTokShopSmall.com for more details.4. TikTok Launches Audience Insights Tools - TikTok announced that advertisers can now use the new Audience Insights in TikTok Ads Manager, which will enable them to drill down into specific demographic details about their audience in the app, including interests, usage behaviors, gender splits and more. TikTok's Audience Insights filters are now listed at the left-hand side of the Ads Manager ‘Reporting' section. Audience Insights is now available globally within TikTok Ads Manager.You can also check out TikTok's Creative Center Insights for broader trend notes, or Ad Library to see what's working in your niche.5. Google Introduces Shopping Tab In Search Console - Google is rolling out a new Shopping tab within Google Search Console that contains more information about your product snippets, merchant listings and shopping tab listings in Google Search. Google announced “eligible online store owners that have implemented product markup will see a new section called Shopping tab listings.” This is rolling out “gradually over the next few weeks,” Google said, “so you might not see any changes for now.”This feature should provide deep insights as to how well your products are performing in Google Search.6. Google Recommends Using Dots For Decimal Numbers In Review Snippet Structured Data - Google updated its review snippet structured data help documentation to now recommend using dot separators for decimal ratings. Google added this section twice to the documentation, in both the reviewRating.ratingValue property and the ratingValue property sections.Google explained that if you are currently using comma separators for decimal ratings in your markup, you'll still be eligible for review snippets. However, Google now recommends that you update your markup for a more accurate interpretation.7. Microsoft Ads Now Supports Video Ads - In September 2021, Microsoft tested video ads in a few countries. Now Microsoft announced that video ads are available on the Microsoft Audience Network and can supplement existing search and image advertising efforts. Microsoft video ads are targeted based on user browsing behavior, LinkedIn, and intent data from Bing search and the Microsoft Edge browser.During testing, Microsoft found that including video in search campaign increased conversions by 50% when compared to search campaigns alone. Microsoft video advertising can vary in length - from six seconds to two minutes. Microsoft offers the following bidding options for video ads: Optimize for impressions: Bid per 1000 viewable impressions. An impression is counted when a viewer watches two seconds of continuous play. Optimize for views: Bid on a single video view. A view is counted when a person watches at least 15 seconds of video or clicks on the ad. Optimize for clicks: Bid per click on the video. A click is counted when the viewer lands on your website.

This week, we learned that Google's Panda update at one point in time evolved into what was called the Google Coati update. Google also had another weekend update last week. Google Search Console added a new shopping tab with more...

Interne Links sollten nur auf relevante Seiten zeigen. Das ist eines der Kriterien, auf die bei der internen Verlinkung auf Websites geachtet werden sollte. Das kann den Seitenbesuchern helfen und für bessere Rankings sorgen. Weitere Meldungen in dieser Ausgabe: schlechtere Rankings wegen fehlerhafter strukturierter Daten? Google nimmt Stellung. Händler können sich jetzt direkt per Google Search Console im Merchant Center anmelden, Inhalte sollten laut Google nicht nur so aussehen, als seien sie von Menschen geschrieben worden, und: Google zur Frage, ob Funktionalität oder Page Speed wichtiger ist.

Cord & Einar discuss all things linking. Can JavaScript links pass PageRank? How to HTTP to HTTPS redirects work? Are old links irrelevant? Will links always be a ranking factor? What's a link graph?Sources Cited:Search Engine Roundtable: Google Updates Help Documentation To Say Using JavaScript For Links Can Be FineGoogle Search Central: Make your links crawlableSearch Engine Roundtable: Google Can Pass PageRank From HTTP To HTTPS URLs With RedirectsSearch Engine Roundtable: Google: Some Old Links May Be Irrelevant (AKA Link Rot)Search Engine Roundtable: Google: Links Will Be Less Important As A Ranking Factor In The FutureKevin Indig: https://twitter.com/kevin_indig/status/1590115045236965376SEMRush: Get a Bird's Eye View of Any Website's Link NetworkSearch Engine Roundtable: Google Search Console API Delay To Be Fixed In DaysSearch Engine Journal: Is Bounce Rate A Google Ranking Factor?

Ready to find out how the new Google Update can get you more traffic? I have SEO, Steve Wiideman, back on the show to share what the update is all about, and how it could change your content strategy. I always love the way Steve breaks things down for non-techies like me. Here's what Steve and I discuss in the episode: What exactly is the Google Helpful Content Update Why your content needs to be focused on solving your visitors' problem Why you want to study the search results for the keyword you want to rank for How to use Google Search Console to improve your posts How to monitor your posts and readjust when necessary And so much more! Steve is excited about this update, because he thinks if you can master what Google has explicitly said it's looking for, you can do well with growing your traffic. Show Notes: MiloTreeCart MiloTreeCart Black Friday Waitlist MiloTree Pop-Up App Steve Wiideman Become a Blogger Genius Facebook Group All Blogger Genius Podcast Episodes Ahrefs Answer the Public Hotjar Subscribe to the Blogger Genius Podcast: iTunes Stitcher YouTube Spotify Amazon Music Other related Blogger Genius Podcast episodes you'll enjoy: Best Strategies to Increase Your Site Visitors Right Now with Steve Wiideman Best Ways to Build Your SEO Traffic in 2022 with Casey Markee How to Test your Product Idea Fast with Jillian Leslie Imagine a world where growing your social media followers and email list was easy… If you are looking for ways to grow your community whether that be email whether that be social media, right now head to Milotree.com install the MiloTree app on your blog and it will do the work for you. Let it do the heavy lifting for you. Let it pop up in front of your visitors and ask them to follow you on Instagram Pinterest, YouTube, Facebook, join your list, check out the exit intent but really get your community growing. And we'd love to help you with MiloTree. And I will see you here again next week. Sign up for MiloTree now and get your first 30 DAYS FREE!  

Today we are talking about CKEditor 5 with Wiktor Walc & Piotrek Koszuliński. For show notes visit: www.talkingDrupal.com/372 Topics What is CKEditor What does it do for Drupal Differnece between CKEditor 4 and 5 Biggest benefit Improvements to the editing experience Plugin ecosystem Plugin language Roadmap Paid Features Supporting the Drupal community Security Native Web Components Resources CKEditor Premium Features Module CKEditor Inspector Firefox github extension Guests Wiktor Walc - ckeditor.com @w_walc Piotrek Koszuliński - ckeditor.com @reinmarpl Hosts Nic Laflin - www.nLighteneddevelopment.com @nicxvan John Picozzi - www.epam.com @johnpicozzi Randy Oest - randyoest.com @amazingrando MOTW Correspondent Martin Anderson-Clutz - @mandclu Metatag Previously discussed in episodes: 70 as MOTW (8y ago!) and mentioned in 31, 46, 137. And 185 Brief description: Allows your Drupal site to provide meta tags on content to implement SEO best practices and maximize online findability Brief history How old: created in 2009 Versions available: Supported versions for Drupal 7, 9, and 10 Current version released Sep 29, 2022 Usage stats: 381,821 Maintainer(s): Dave Reid and DamienMcKenna - renowned Drupal contributors Module features and usage Allows content editors to populate common (and uncommon) meta tags either manually for each piece of content, or to have them filled out programmatically using tokens A wide variety of submodules to address different use cases where meta tags are helpful: social sharing, verifying site ownership (e.g. for Google Search Console), and more For any site that considers SEO a priority (which is probably most public-facing sites), setting Metatag should really be one of the first things Discussion: Given how widely used this module is, does anyone have specific experience with Metatag to talk about?

1. YouTube #golivetogether Feature Update - YouTube has announced that it's opening up its ‘Go Live Together (#golivetogether)' option to more users from next week, which will provide more creative considerations for your live-streams in the app.Go Live Together enables you to invite another YouTube user to your stream, with the video then displayed in vertical split-screen, providing new engagement and interaction options during a YouTube live broadcast. That could open up new opportunities for brands to run live interviews or internal spotlight sessions on their YouTube channel, while also facilitating Q and A sessions and other options to build engagement among your YouTube community. Hosts will be able to rotate the guest on their live-stream, but only one guest at a time will be able to take part in the broadcast.YouTube will also allow pre-roll, mid-roll, and post-roll ads on Go Live Together streams, which will be attributed to the host channel of the broadcast. YouTube says that all channels with at least 50 subscribers will soon be able to launch Live Together streams, with the roll-out beginning next week – though YouTube does note that it may take a few weeks to become available to all users.2. Instagram Subscriptions - Launched as a limited test back in January, subscriptions on Instagram are now available to all eligible US creators. Subscriptions allow creators to offer exclusive content in exchange for a recurring monthly payment from their followers. To see if you're eligible for Instagram Subscriptions, open the Instagram app and go to your professional dashboard. If you're eligible, you'll see an option to set up subscriptions for your account. With this feature activated, you can start posting subscriber-only: Live Streams  Stories  Badges  Posts  Reels  Group chats  Broadcast channels You can promote subscriptions in your Instagram stories with a dedicated sticker. When users tap on the sticker, they're taken to the subscription page. In addition to exclusive content, subscribers also get a special badge next to their name when commenting on posts.3. Facebook Professional Profile Is Now Available To All Users - Facebook's professional profile mode is now available to users worldwide, allowing everyone to showcase their skills and abilities. Facebook's “Professional Mode” is a profile setting that removes the need to create a Facebook Page to get your content in front of a larger audience. Also, you can now earn money from your Reels, or by enabling ads before, during, and after longer videos. Lastly, you can allow your fans to increase their support for you with a monthly subscription and share subscriber-only content. To learn more about Professional profile, click here.4. New UET Tag Dashboard In Microsoft Clarity - Understanding both user behavior and customer journey is crucial for successful marketing. To empower you with richer insights in a seamless experience, Microsoft launched Microsoft Clarity offering insights for Microsoft Advertising on Oct 18, 2021.  In hindsight, this is something I should have covered in Episode#79 and now regret skipping over the launch announcement.Anyways, Microsoft Clarity helps you better understand post-click user behavior and engagement on your landing pages because it's powered by the Universal Event Tracking (UET) tag that you place across your website. Now there's also a new UET tag dashboard which can help you monitor tag data and fix any issues that arise. This is a one-stop shop for all things UET, including real-time insights into the data that gets sent via UET tags and troubleshooting action recommendations.5. Microsoft Rolls Out Import Tool For Google Ads Performance Max - To simplify duplicating your efforts across platforms when using Google Ad's Performance Max campaigns, Microsoft Advertising has rolled out an update in their Google Import tool that allows advertisers to duplicate their Google Ads Performance Max campaigns.  Currently they only support Performance Max campaigns that use a Merchant center and will import the campaigns as Smart Shopping Campaigns and Local Inventory Ads. They have also started a pilot solution for importing your other Performance Max campaigns that aren't using the Merchant Center, starting with an experience that will import these campaigns as Search campaigns and create Dynamic Search Ads (DSA).Click here to learn more about on how to import your Performance Max campaigns in to Microsoft.6. Microsoft Ads Expands Availability Of ‘Similar Audiences' - If you're looking to expand your reach and find new potential customers, Similar Audiences automatically find new customers for you by looking for people who are similar to those in your remarketing lists. These audiences are generated automatically by Microsoft Advertising once you have a remarketing list in place. Similar Audiences can be used in the US and Canada, and the great news is that they're now generally available in more markets 7. Similar Audiences Is Going Away In Google Ads - Starting May 1, 2023, Google Ads will no longer generate similar audiences (also referred to as “similar segments”) for targeting and reporting. If you have active campaigns with similar segments, those will remain with your campaigns until August 1, 2023. After August 1, similar segments will be removed from all ad groups and campaigns. You'll continue to have access to historical reporting for similar segments from past campaigns. According to Google, In place of similar segments, different campaign types will offer different solutions to help you leverage your first-party data, reach the right audience, and improve campaign performance so that you can optimize directly for your business goals.If you have been using similar segments on Display, Discovery, or Video Action campaigns, and haven't yet turned on optimized targeting, you should turn on optimized targeting to reach additional relevant and expanded audiences and optimize for your conversion goals.If you have been using similar segments on Awareness and Reach video or Consideration video campaigns, you should include your first-party data segments in your ad groups, and turn on audience expansion to reach people similar to those in your first-party data.If you have been using similar segments on Search or Shopping campaigns and are not using Smart Bidding, you should use Smart Bidding with your campaigns. If you're using Smart Bidding already, or running Performance Max campaigns, you don't need to take any action, since Performance Max campaigns automatically leverage signals from your first-party data.8. Google Introduces New Search Labels For Coupons & Promos - According to a recent survey by Google, among Americans planning to shop for the holidays, 43% are planning to look for deals and sales more than last year. And Google is a central part of the shopping experience for US customers. On average, 60% say they've used Google properties for shopping in the past two days. To help searchers find the items they want at the best available prices, Google is updating shopping search results with new labels highlighting coupons and promotions and the ability to compare prices from multiple retailers.The promotion badge in search results on items that offer a discount using a coupon code, such as “15% off with coupon code HOLIDAYS.” Furthermore, a new coupon clipping feature lets searchers save promo codes for when they're ready to buy. This is similar to what Bing already has in-place for a while. A new deal comparison tool in Google search results makes it easier to view deals across retailers. For example, if you search for “women's puffer coat,” Google will display a side-by-side comparison of available deals in the SERPs.Lastly, Google's price insights feature is coming to search results to help shoppers make more informed buying decisions. Price insights allow you to see prices across merchants and whether the price is low or high based on historical values.If you are looking to tap into all the good things mentioned above then you need to make sure you are using structured data and Google Merchant Center. And don't forget you can always see how your deals are performing and review your business' promotions as well through Google Merchant Center. 9. Google: Search Console Verified Sites Do Not Get Crawled More - Google's John Mueller was asked if sites that are verified with Google Search Console get crawled more often or at a higher priority. The answer is no, "crawling is independent of Search Console," John said.Yes, you can use the URL Inspection tool to manually push URLs to be crawled faster but that is on a URL by URL basis and must be done mostly manually. Otherwise, just having a Search Console account won't lead to expedited crawling.10. Google: Don't Rely Only On Backlinks For Rankings - Backlinks (also known as “inbound links”, “incoming links” or “one way links”) are links from one website to a page on another website. Google and other major search engines consider backlinks “votes” for a specific page. Pages with a high number of backlinks tend to have high organic search engine rankings. And back in March 2016 during a Q&A session, Google's Andrey Lipattsev revealed that backlinks, content and RankBrain are the top three ranking signals in Google's search algorithm. Now Google's John Mueller says that in the future he can see a Google Search ranking algorithm where links are not as important in the overall algorithm as they are today. He also hinted that links are not weighted as much as they were in the history of the Google ranking algorithm. Here is what he had to say when asked about backlinks:“Well, it's something where I imagine, over time, the weight on the links. At some point, will drop off a little bit as we can't figure out a little bit better how the content fits in within the context of the whole web. And to some extent, links will always be something that we care about because we have to find pages somehow. It's like how do you find a page on the web without some reference to it? But my guess is over time, it won't be such a big factor as sometimes it is today. I think already, that's something that's been changing quite a bit”This is a similar message to what Google's head of search spam, Matt Cutts, said in a 2014 video that backlinks, over time, will become a little less important.My advice is that focus on writing better content and do not just rely on backlinks or else you will be in for a big surprise down the road.11. Google: Header Fonts Size Is Irrelevant For SEO - Google's John Mueller was asked "would google deem huge heading font size as a sign of "overdoing it", thus lower quality?" He said that the size of your header tags, i.e. H1s, H2s, etc, does not matter for SEO or ranking purposes. John said it might matter for users and conversions but for SEO, nope. Another SEO myth busted.12. Google: Stop Focusing On Writing Content Solely Based On Search Volume - Google's John Mueller said that if you make your content creation decisions based off of keyword search volume lists, then those pieces of content will be mediocre, at best. What John is saying is that if you are looking for content ideas and use base them on a list of keywords that show high search volume, then the content likely won't be good enough to rank well in Google Search. In short, write content that you can write something awesome about, and do not force your writing based on what people are searching for - especially if you don't know the topic super well.John added, "seeing a list like that as a target for content makes me worry that you're not going to get a lot out of your work, or that your work is going to be quite superficial." He said "I'd look for topics that match your expertise & passion. Where can you contribute that isn't already covered by lots of others, and do so in ways that provide something new & useful? Don't focus on keywords & "search volume" lists like this, they'll lead you into mediocracy."In my opinion, writing content solely on keyword volume is ridiculous. You should be writing your content on what your product, subject, or the market needs are and make it superior to your competitors.Also, if you peruse the Search Essentials document, you will find that Google advices you to: "Use words that people would use to look for your content, and place those words in prominent locations on the page, such as the title and main heading of a page, and other descriptive locations such as alt text and link text." To an untrained eye, it may come across as an implicit advice that you need to write content using keyword lists or research. However, what this means is that instead of creating content on those highly searched keywords, make content about topics you are an expert in and then sprinkle those highly searched keywords.Great Educational and Informative content -- not keywords -- always wins.13. Google: Your Website Doesn't Need 200k+Words To Be Authoritative - A Twitter user @natmiletic claimed that "You need around 200,000 words on your website to be considered authoritative by Google." John replied, "I don't know who made up that 200,000-word number, it's definitely not from Google."I'm including the screenshots just in case the user deletes his tweets.Remember that in 2019, John said word count is not a ranking factor and in 2018 John said word count is not indicative of quality. Google won't penalize you for short articles and Google said short articles can rank well and then again in 2014 said short articles are not low quality. Google has been recently advocating to avoid fluff . In addition, word count is not a sign of thin or how helpful content is or is not. In fact, Google even removed the reference to word count in the Search Console document recently.This goes to show that how much crap & myth is out there. Aren't you glad that you follow the #TWiMshow?

Being a solopreneur in a global marketplace is great, as you have access to a world of opportunity. But you're also contending with a world of competition too - so how can you stand out, to the clients you need to find you?This is one of our practical 'how to' episodes, which every freelancer needs to pay attention to and take notes. Just as previous guests have helped us to optimise our various social media presences, Xolo's very own specialist Zoe Nguyen today helps us to optimise our most important online presence of all - our own website.Whatever you do and want to be be discovered for, it's essential that Google knows all about it first - and that's where the magic of SEO is your friend, sending you FREE organic traffic and sales leads.Zoe talks to us about Google Search Console - which helps to track your website traffic, what keywords people use to search for your content, and be in control of your website technical health (indexation, sitemap, links, mobile friendliness)And for deciding what content to create, she recommends Ahrefs - SEO Tools & Resources To Grow Your Search Traffic or Semrush - Online Marketing Can Be Easy - for keyword research, ranking tracking, and even discovering what your competitors are up to!And don't forget that the Future Is Freelance podcast is brought to you by https://xolo.io -  right now, you can try our flagship Xolo Leap product for free for 3 months - giving you another great edge over your competition

In this episode Cord & Einar review the best of "SEO Twitter" discussing topics like Facebook's profit nightmare (and why you should do SEO instead of Facebook ads), Google Search Console's new messages on max-image-preview, the 4th edition of "The Art of SEO," the new 2022 Web Almanac, how "Early Hints" can improve your Core Web Vitals, measuring E-A-T, 8 confirmed Google ranking factors, content hubs, and measuring topical authority. Sources Cited:@antoniogm  cites The New York Post: Meta's profits plunge more than 50% as ad revenue dwindles@rustybrick  tweets about Google Search Console Notices For max-image-preview@LeeFootSEO  shouts out  The Art of SEO: Mastering Search Engine Optimization 4th Edition@HTTPArchive  hightlights the new  2022 Web Almanac@alonkochba show how Early Hints can boost Core Web Vitals@creativetrnd spreads the word about @lilyraynyc's Measuring E-A-T Whiteboard Friday talk for @Moz@ahrefs on  8 confirmed Google ranking factors@aleyda links to a @sistrix list of Content Hubs Performance Leaders@jsvxc links to an Ahrefs study that uses a topical authority measurement method from @Kevin_Indig

Descriptions are secondary ways of describing your pages. Alt-text is specific to images and is important for both search engines and visitors. Google makes it easy to scan your site for crawl and 404 errors.  You can also correct 404 errors by restoring pages that were deleted or by creating a 301 redirect. Broken or "dead" links might be internal or external. Duplicate content is an often misunderstood technical error. It's usually due to a single page of content indexed with multiple URLs. Google Search Console has a duplicate content report that can help you track down these instances. You need at least 300 words of high-quality content on every page of your site. High-quality writing will give search engines more pages and content to crawl and index. You'll need to update your blog at least twice a week with dense, informative, practical content. On-site content gives you the opportunity to optimize for specific target keywords. Link building is a strategy that enables you to create more links pointing to your site. Yois u'll want to be careful not to over-optimize here, as this could trigger a content quality penalty from Google. You'll need to invest in your link-building tactics if you want your campaign to grow. At least monthly, you'll want to run an analysis of your work. You'll get a clear picture of your return on investment and can then make adjustments to improve your profitability.   More info about SEO 101: an SEO beginner's guide to on-site & Off-site SEO:    https://seo.co/seo-for-beginners/   Connect with us:  SEO // PPC // DEV // WEBSITE DESIGN // RECRUITERS

CHAPTER 8 The Information - About two years into my digital marketing journey, I discovered high ticket offers as a strategy.  I will explain what it means to you in a second. But first, understand it's probably going to be the defining demarcation between suffering and thriving for your bottomline. --> READ THE BLOG POST HERE https://myempirepro.com/digital-marketing-certified-chapter-8-the-information-analytics/ --> WATCH VIDEO VERSION HERE https://youtu.be/ijOaROfMK7U I had managed to become a top digital sales producer on a few platforms but it also felt like I was working too hard to make $30 commissions.  To be honest, I was a little spoiled. I was waking up quite often to $219 commission notifications; sometimes more and sometimes less. Till today, I still get random sales commission notifications from work I did years ago.  But I wanted more. I came from the real estate world where I cashed up to $82,000 in one deal.  I knew I had to bring 10X that type of value in order to make that type of money on one single transaction. So I decided to create an offer with a $4,997 price point for the community I had built and sold a $47 offer to. There are about ‘107' $47 in one $4,997. Even though I had packaged an offer with 1,000X value, I still had a little fear whispering in my left ear. In fact, one of the first feedback I got while delivering the sales presentation was extremely discouraging.  It was a random guy in the chat who called me a joke. “Who is the sucker that will pay you $4,997 for this crap?” It was scary. However, that same presentation created 5 sales. Let's do some quick math. 5 sales of a $4,997 offer is equal to $24,985 from one sales presentation.   And the shocking part about that was this. These new customers told me in their application interview that they had seen the $47 offer but it was too cheap for them to even take it seriously. Inside the last chapter, we explored data in so many ways as related to running your business in a digital age.  You learned that every activity and process is an opportunity to collect data right?   How far did it go with respect to an objective? But how far should it go?  We covered all these different metrics and data to collect and why we collect them.  From a visit to a lead and eventually to sales. We also touched on “views” as a metric when it comes to videos.  Videos are powerful ways of connecting with web users.  So it is important to collect data as these users watch videos in order to optimize the performance of these videos. To an extent, digital marketing professionals and business owners do need to be obsessed with collecting data for optimization. But you also learned that modesty is necessary because what's the point of collecting a bunch of data that will never be analyzed, much less used to optimize campaign performance. Anytime a user visits one of your web properties, value is being created, transferred and distributed. In fact, money is being spent even before people actually initiate transactions as they consume content that ultimately influences transaction initiations. So since each little mini-steps informs and influences subsequent steps in the user behavior, you learned that we need to be collecting data to measure in order to optimize for the ultimate goal.   All clicks matter when it comes to digital marketing. But all views, pageviews, actions and user behaviors matter even more.  So we must collect these numbers (data)  because you never know which one is going to turn to a $19,000 sale… or a $42 sale and everything in between.   In addition to collecting these data, we need to analyze and convert them to meaningful “information”.  You would think that I have the confidence to try new things after that 100x revenue story I just shared with you right? Nothing could be further from the truth. I've also had enough experiences of losing everything because I tried new things. The negative traumatic memories are a more impactful stronghold on the human mind. I've had to question my own documented abilities and success stories (millions of dollars in production) many times because of fewer bad results. So it's not as simple as that success story might have made it seem. While I really enjoy the passion I feel from digital marketing activities, I started to feel exhausted with the amount of hours I was unnecessarily spending on minimum wage technical activities.  I started craving for opportunities to deliver big results which I knew I was capable of doing in exchange for bigger fees especially knowing that I had done it before. I can't call this experiment. But I was also afraid of creating a new offer that could distract me from what was already working.  Distraction is real and it can cost significantly more than what you are thinking when I say that. It's a variable that's often underrated.  I feel like I am still a victim of distraction in business.  Like I said, I am a little traumatized. As a creative mind, ideas come to me all the time and I truly believe my personal net worth would be 100 times of what it is right now if I had been able to control my creative urges a little more. I get bored easily. And boredom can be a sign of a healthy business. Do you feel me on how much of an oxymoron that is? So I am terrified of trying new ideas when business is working well for me even though the ideas never stop flowing.  Some of these ideas could potentially 100x my revenue even with less effort but because I went broke a few times trying new things; it's a real struggle. As best practices in marketing, you have to test your way to the results you are looking to achieve.  All the data being collected should be collected as you test variables against itself at least in 2 variations at any stop in the user or customer experience. For example, the fear that tends to overwhelm me when it's time to test all these ideas that I get is easily mitigated once I think about them as opportunities to test for.  It starts to feel like fun.  In fact, testing new ideas and variations are highly recommended. The issues come when there is no structure to guide certain levels of creative chaos.  But that problem is finally solved when you master the art and science of converting data into “information”.  You can then use the information to decide on scaling the new idea or killing it. So in my story, all I had to do was to generate a certain fraction or percentage of my traffic (we also call this visits) towards my $47 offer and whatever is left of the generated traffic towards the $4,997 offer for a period of time until I've generated a minimum of 100 visits in total.  The idea of the 100 visits is to statistically have enough samples to make a call of the winning variation.  The higher the sample-visits, the better.   In the case of this example, you collected the clicks data which is 100 visits. Some analytic tools might call this 100 users or 100 clicks.  You also collected 2 additional pieces of data; 2 sales of the $4,997 offer and 19 sales of the $47 offer. Up until this point, it's all data. But after analyzing these data points, we found that 2 sales at $4,997 is equal to $9,994 for the bottomline and 19 sales at $47 is equal to $893. With this “information”, we can make a business decision accordingly. This activity of converting data points to meaningful information for the purpose of intelligent business decisions is called analytics.  With analytics and the information you get, you can be more objective in your approach to testing new ideas for viability and therefore reduce the overall emotions in the outcome of your digital marketing campaigns. Remember that digital marketing is all about a user or prospect journey from the first moment they land on your website until they convert to a customer.  One of the many opportunities that digital marketing presents is the ability to track, monitor and measure the user behavior throughout that experience in order to use it to optimize. While the idea is to optimize for maximized profit ultimately, the  purpose also by default is to make the experience soothing for the user.  You want to be able to deliver value not just with whatever the core product is, but also with the experience. You can analyze and you can report elaborately and also visually.  Business decision makers at enterprise level will most likely not have time to be digging through so many data points that today's digital analytic tools are able to collect.  So these visual representations after analysis are necessary. Data collection, which is what we covered in last chapter, is more about the “information in quantity” which are quite also useless by themselves for business decisions.  But once it is analyzed and converted to information in reports, it's about “quality information”.  It can be reviewed quickly by stakeholders. 95% of businesses are still failing within their first 5 years.  One of the many reasons for this is an ever evolving consumer pattern. Things get older very quickly in the digital age.  With digital marketing analytics, there are patterns revealed earlier enough to pivot before it impacts the business negatively. If you haven't noticed yet, I've used the title of this chapter to simplify the understanding of digital marketing analytics.  Analytics is simply a fancy way to describe analysis and reporting of user behavior data as useful, meaningful and business decision making "information." There are 3 types of analysis that we are generally concerned about overall.  Some of these terminologies may change and evolve as you continue your digital marketing journey.  However, the concept is evergreen. And the 3 types of analysis are Acquisition, Behavior and Conversion (ABC).  User data is being collected and analyzed in all of these 3 segments of a user's journey on your online properties such as your website (your main hub) or one of your main nodes such as your YouTube channel or Facebook page. Acquisition - This is all the data set collected as a measure of how users were initially attracted to your online properties.  It measures how many users, new users and the number of sessions they initiated.  As we covered earlier, a user can visit your online properties multiple times.  Each time is referred to as a session. Behavior - This is the data set that tracks and measures the users' behavior of your online properties.  It's analyzed, reported and used to optimize for higher engagement which is indication that they are getting the value they came there for.  In this phase, the bounce rate (which is the rate at which users are viewing only one page in a session, an indication of low engagement), the number of pages viewed per session on average and the average session duration (which is how long they are spending on your properties) are measured.  As you can see, it gets into a little more analysis of the user behavior.  Conversion - Then we have the measurement of the rate at which certain predetermined goals are achieved and desired actions are taken.  We have goals and actions such as leads generation and sales generation of course. For example at press time, I have pulled out more recent data for the last 30 days of our Google Analytics.   We've acquired 1,042 users of which 1,020 are new users.  1,031 sessions were initiated.  Let's quickly take a closer look before I get into the "behavior" segment. When you look at the difference between 1,042 users and 1,020 new users, that means only 22 users were repeat users.  Already, I don't like that number.  At least, I want as close as possible to half of our total users to be repeat and revisiting users. Hopefully, the readers that this book attracts will help us accomplish that.  We will be implementing additional measures to improve that number and I will be sharing more inside myEmpirePRO Inner Circle training. Also, only 1,031 sessions were initiated.  That's barely more than one page viewed by each user.  There is art and there is science to improve on engagement.  But the point of this lesson is showcased in the next set of analysis; "Behavior". In that segment, the reports indicate a 74.48% bounce rate, 1.61 pages per session and an average session duration of 1 minute and 2 seconds (00:01:02).   With regards to “conversion” such as leads or sales generation,  can we use you as an example?  When you acquired this book, you became a lead for our business.  At the very minimum, you gave us your contact information as indication of interest in digital marketing either as a career or 7 figure side-hustle.  What do all these mean? Well... we have a little more confirmation of our first analysis which is the fact that we need to improve on our engagement level on www.myEmpirePRO.com    The reality (and I promise... not an excuse) is that we have been working on this book and a pivot into teaching more of digital marketing as a 6 figure career and 7 figure side-hustle.  We expect a sharp increase as we release more in-depth training and success stories and we will be sharing.   The main point of this chapter is to highlight the transition from last chapter which was about learning these data-points and metrics into using analytics to convert them to business intelligence.  And I've just demonstrated that in real time with our own main hub; www.myEmpirePRO.com   As your first step to setting up analytics for collecting, analyzing and reporting on user behavior data, you obviously need a main hub commonly known as a website.  You also need the website to be self hosted.  It's just a lot more unreliable to use free blogs. I also recommend that you build this website on a content management system (CMS) called WordPress.  There is a very strong reason why WordPress powers 43% of websites online right now.  One of the reasons is that it is easy to set up, plug and play. With WordPress, you can add and remove features as it automatically updates for free.  In this time and digital age, you should already expect that software and apps need regular updates.  I'm sure that you notice the same phenomenon on your smartphone mobile apps.  Sometimes, it stops you and makes you update before continuing to use. WordPress is the material and structure for your online property.  While WordPress is a free CMS, the online property (kinda' like a land in real life) and its digital and easy to reference address (like www.myEmpirePRO.com) is not free.  But they are extremely affordable. For as low as $5 per month, you can be hosted online.  Go to www.myEmpirePRO.com/hosting and set up your WordPress powered website right away.  It's quite user-friendly and that's in addition to the fact that you can chat with live support if you need help.   They will also help you with setting up the Google Search Console for tracking and optimizing organic traffic and Google Analytics features so that you too can start collecting and analyzing user behavior data. If you'd rather spend money than time on user and customer acquisition to your website and online properties, you might want to check out this third party analytics tool at www.myEmpirePRO.com/clickmagick I think they offer a free trial.  Don't quote me. All of these tools are self explanatory and easy to use especially if you read this book multiple times; 10-15 times.  It's necessary in order to create mastery. And like I said earlier, we are teaching digital marketing as a 6 figure 9-5 career and also as a 7 figure side-hustle opportunity.  It's wild-open and anyone can participate either as an employee (21+ job opportunities at various levels) for businesses as a digital marketing analyst or 7 figure creator or messenger as an entrepreneur. In the next chapter, we will be addressing a major problem. According to ahref.com, 90% of online content and websites gets no traffic; ghost-land.  No one comes to these websites. Hopefully you execute today what you've learned by setting up your very own WordPress powered professional hub online.  But the worst thing that can happen is to not figure out how to be in that top 10% that's getting all the online traffic and generating all the money. If you are not generating consistent traffic of users to your website, there is no data to collect much less to analyze, report and use to optimize.  It's all useless and a waste of resources. So we will be diving into the four categories of online traffic channels and then we will break them down to the different "sources" and media.  We will talk about the pros and the cons of each one.  But we also have to reference them to the resources you already have available. One of the major issues with people that try to implement digital marketing is when they don't realize that they already participate in one shape or form.  I am calling that out and we will leverage your existing activities and sources of traffic online.  Then we can build on top of it. We will also cover the pros and cons of free and paid traffic generation. Some people will hurt their chances of success going after paid traffic and the same is true for some that will chase after free traffic.  We will be breaking that down as we've done with the book up till this point. 

You don't need to be a tech whiz or pay big bucks to sort out your SEO and rank on Google. In this mini-series, we'll dive into the simple ways you can sort your website SEO and keep growing traffic. ✨ REFRESH YOUR CONTENT ✨ Are you feeling lost and uninspired when you try to post anything? Do you feel like everything you think of has been done SO many times before? I have just the thing to help you re-ignite the spark! The free 5-day Refresh Your Content email series will give you the prompts and process to help you find more ease and enjoyment in your marketing. https://www.wordbywordstorytelling.com/refresh-your-content (Sign up here). In this episode, I'm talking about: What actually is SEO? The main elements of technical SEO, on-page SEO and off-page SEO A little pep talk to get you started Links to things mentioned in this episode: https://www.searchenginejournal.com/google-search-console-guide/209318/ (A Complete Google Search Console Guide For SEO Pros) https://search.google.com/search-console/about (Google Search Console) https://spotibo.com/seo-analyzer (Spotibo SEO checker - Free website SEO on-page analysis) https://www.semrush.com/blog/seo-audit/ (How to Perform an SEO Audit in 18 Steps) https://hemingwayapp.com/ (Hemingway Editor) https://www.grammarly.com (Grammarly)

CHAPTER 7 The Data - In 2010, I was in a partnership with my brother and we thought we could make things move a little faster with growing the business. --> READ THE BLOG POST HERE https://myempirepro.com/digital-marketing-certified-chapter-7-the-data-key-performance-indicators-examples/   --> WATCH VIDEO VERSION HERE https://youtu.be/GXxzFDbbhng   The New Jersey Northeast Corridor train line travels all the way through our neighborhood from the greatest city in the world, New York City, to the state capital city, Trenton.  So many professionals get on and off this train all week during rush hours daily.  These were the types of people we wanted as prospects for the business we were trying to build. So we thought why not print a bunch of flyers and give them out to all the people coming off the train at 5:45pm in the evening. Great idea right? No it wasn't. Let me explain. First of all, it was a gross assumption on our part that most people ever want to be sold unsolicited products even if it's free. It's a red flag at best. As they collected the flyers from us, which seems like it was done out of pity, they dumped them in the next visible garbage. I understood it but damn; it hurt. Not only did we spend money on printing those flyers, we also spent time and even worse; a lot of emotional energy anticipating success. Anyway, we did not get a single person from that terrible marketing to sign up. I don't believe it was particularly because of the marketing channel.  I think it was more so because there is no focused way of tracking the success or some type of progress from this activity at least for us at the time. We just wanted to get the words out as soon as possible. But oftentimes, that's the mindset of people who lack strategy.  Marketing with no strategy? You might as well grab a lighter and burn down your money. So we were talking about the list in the last chapter right? You learned about the mistake that has cost me millions of dollars over the years. By the way, I continue to have urges to mess with the same mistakes. You learned that the timing is not always right for your prospect but you must set up in a way that the timing is always right for you to serve when they are ready.   How do you do that?  It's as simple as serving your prospect the old fashioned way by serving first in exchange for their contact information. That gives you the power to re-engage and re-market to them at a lesser cost.  The original discovery and exposure of your business to prospects cost you marketing dollars right?  But when you focus on list building as the main objective of that front end campaign of your business, it offsets your marketing cost dramatically. In that chapter, you learn the various ways to ensure that you are capturing leads (contact information) even when you are offering free shipping and handling. The ultimate goal is still to capture contact information and build a list of these highly targeted prospects.  This list we are talking about becomes the greatest asset of the company since money comes from only one place; from people.   You learned that it's not just about the data, email addresses, phone numbers and people's names. It's more so about the fact that the individuals associated with this data have demonstrated high interest in what is being offered. Remember. You learned that many people will attempt to sell you data online. But they will mostly be selling you useless data of prospects who haven't shown or demonstrated interest in your offer.  At best, you will lose money in these types of activities. There are some hacks around retargeting purchased data online with major advertising platforms. It's still a gamble. But I wasn't even talking about that type of data. There is a big problem.  There is nothing worse than getting excited about the extremely profitable opportunities that digital marketing presents and then losing your life savings to Facebook and Google trying to implement. Remember that money I lost in 5 minutes? It is even easier to waste resources on marketing that doesn't collect data.  If you are not tracking the present status and performance of your marketing campaigns, how could you possibly create a plan to get you to a desired destination? To jump on an advertising platform is one of the easiest things to do nowadays. It's user friendly. But again, it's just as easy to lose money.  In fact, the more buoyant you are, the easier it is for you to lose money.  On the flip side, if you are broke, you would be watching every penny which takes your focus off collecting big enough samples to create a profitable business.     Most people initiating digital marketing campaigns might set up a $5 per day ad campaign and leave it running. By the time they get charged $150 on the 30th day, they suddenly realize that these advertising platforms know exactly what they are doing.  They are not playing.  They will take your money in a heartbeat. At press time, Meta Platforms Inc (formerly Facebook) is worth USD $372.52 Billion and Alphabet Inc (The owner of Google) is worth a whopping USD $1.29 Trillion.  They don't need your money if you are not going to make money from advertising with them. But also, they continue to make serious money because digital marketing works for many companies. One of the factors that separates the losers and the winners in digital marketing is data.  Every marketing activity creates some type of data. The question is are you collecting that data?   In our flyer story that I shared with you earlier, we couldn't tell you how many flyers we printed and how many ended up in the garbage.  That's a major problem. It's not enough to just plan and execute a digital marketing campaign.  You set a smart goal from inception right? But there are also so many stops before the destination which is probably a net profit. How much did you spend on the campaign and how much was the revenue that was generated from it?  That's too wide of a gap to wait on executing in order to track and ensure success. When a prospect encounters your ad for the first time, that is a discovery. An impression was created. That's literally the first goal that we want to track.   How many impressions did your business, message or ad receive in the last 28 days, last 7 days and yesterday?  The answer is data that we want to continue to collect because the more it is, the better; all things being equal.  It means exposure. When you are a novice in marketing like my brother and I were, you are marketing but you are not collecting data to measure success. And if you do, you are not doing so unless an actual sale has happened. That's not good enough because you are not able to troubleshoot and diagnose without involving so much emotion. But when you start collecting meaningful data as early as when an impression is created for an ad, an image, a copy or a message, you stand a better chance at tracking performance as early as possible all the way till success. And even when data indicates an undesirable result, you are able to generate that data much faster and earlier. That also means that you are able to pivot and adjust much earlier in the direction of the results you want to create. The answer is data and data collection. It's just a fancy way of saying success tracking. With digital marketing, you are able to track micro-levels of success. Unmanaged expectations only lead to disappointments.  So it is necessary to have ways to track and measure expectations, goals and objectives in order to avoid overall disappointments. Without it, you will keep wasting a significant amount of your resources on marketing activities that, not just fail, but also leave you with a bad taste in your mouth; kinda like distributing a bunch of flyers that get thrown in the garbage right in front of you.   What if you are tracking how many of those flyers go in the garbage along with how many calls you get from the ones that were kept? More importantly, are you patient enough to be tracking this data?  The more you add yourself physically into the process, the less chances that you even know how to track your marketing properly in the digital age. Tracking these data allows you to identify benchmarks and baselines to track your marketing performance against.  It facilitates exponential growth and reduces your chances of entertaining costly distractions across the board.  In business, there is often a confusion between methods of performance analysis.  Between qualitative or quantitative analysis, which one is better? It depends on who you are asking and their general outlook on data-driven business decisions. By tracking these numbers, you are better positioned to objectively orchestrate the results you are looking to create from your digital marketing campaigns. The data being collected becomes available for further analysis and competitive advantage.  Your competitors will have a hard time matching your level of performance. On the flip side, many emotions are involved and camouflaged as qualitative analysis when you put your heart and soul into dinosaur and old school marketing activities. You are telling yourself a lie that will consume your resources and return almost nothing. So let's break down 7 or 8 of the most important metrics you will encounter on a consistent basis when collecting digital marketing performance data over a period of time.  The period is typically set as default at “last 28 days”. But it can also be “last 7 days”, last 90 days, last 365 days or even lifetime.  Let's identify the different metrics. Impression - This is the number of times a digital creative (content, ad copy, image, video etc) is visible to the human eyes. Users - This is the number of individuals that have seen a digital creative.  If one person sees the same content twice, it is counted as one user because it's the same user.  On some platforms, the number of users is also called “reach”.  This metric is also broken down to new and returning users. Ideally, you want both metrics to be increasing. An increasing number of new users means you are doing a good job at attracting new eyeballs on a consistent basis. And increasing returning users means you are delivering value that's highly engaging; potentially creating repeat customers. Click - This is the number of times creatives are engaged with a mouse click or mobile's finger or stylus tap that actually redirects a loaded webpage to another. View or Pageview - While the clicks we are mostly concerned about redirects the user to another webpage, it doesn't always result in a full pageview. Pageview is the metric that measures the number of times a page is fully loaded by a user. This is called a view if the main creative on the page is a video that autoplays at a full page load. However, not all page views lead to a video view because some videos are not set to auto play. Lead Conversion - This the conversion metric that measures the number of user contacts that are captured for list building and future follow up; indicative of a higher interest. Sale Conversion - This is the conversion metric that measures the number of transactions that increase revenue.  On some data collection and tracking platforms, a conversion is also called an action or a goal. Cost - This is the total amount of dollars spent on marketing and advertising. And here is a bonus but probably the most important metric. Revenue - This is the total amount of money generated associated with, tracked or attributed to running a digital campaign. Presently, we have two main digital marketing projects that I'd love to share with you.  These are real life businesses and I'd love to share a few examples of data we are collecting with you at press time.   As a matter of fact, two email notifications came in as I am writing this chapter.  They usually come in between the 1st and the 3rd day of every month from the Google Search Console team. This report is particularly received for sites that generate organic traffic from Google search. So our first main project is myEmpirePRO.com which generated 19,700 impressions and 224 clicks in the whole of the last month. There were also 38 pages with their first impressions ever.  That means Google showed these 38 webpages to their users for the first time ever. New content achievements such as the top three growing pages generating more clicks from the search engine results page (SERP)  ranking was also reported. The top two growing pages generated 5 more clicks than the previous month and the third runners up generated two more clicks than previous month's. Also top performing pages with the highest total number of clicks generated was also reported.  The highest performing page generated 44 clicks, the second runners up generated 24 clicks and the third runners up generated 19 clicks.  There is more data reported and also a button to take you into the full report hosted on the Google search console. Our second project is LOLAandOLA.com which generated 24,600 impressions and 519 clicks in the whole of the previous month. There were also 15 pages with their first impressions ever.  Again, that means Google showed these 15 webpages to their users for the first time ever. New content achievements such as the top three growing pages generating more clicks from the search engine results page (SERP)  ranking was also reported. The highest growing page generated 10 more clicks than the previous month's, the second and third generated 8 more clicks each than the previous month's. Also top performing pages with the highest total number of clicks generated was also reported.  The highest performing page generated 64 clicks, the second runners up generated 47 clicks and the third runners up generated 45 clicks.  We have access to these data and so much more which means we can track the performance of these digital marketing campaigns. That means we can scale the winners and kill the losers. This is what I want you to do to start collecting these data-set for your digital marketing activities. I want you to set up two tools on your self hosted web projects. Two tracking tools set is perfect because there is no one single tracking tool that is perfect.  They all have discrepancies in their collected data.  Google Search Console - These sets of tools and reports help you measure your site's search traffic and performance, fix issues, and make your site shine in Google Search results. The data sets I shared with you from the monthly reports of our two projects are from that console. It's particularly good for you if you want to invest time and resources into generating organic traffic for the Google search engine. Simply go to:  https://search.google.com/search-console/   Add your website information, click continue, and follow the instructions to start collecting the data.  It's free like many Google tools and modules.  If the interface is a little different by the time you are reading this, just follow the instructions on the screen. For traffic that we are generating from sources other than organic, we use a third party tracking that helps us to, not only measure clicks data, but also optimize ads and the whole sales process. Check it out at: myEmpirePRO.com/clickmagick   It comes with more flexibility if you don't want to depend on the reports from the ad platforms selling your traffic; avoiding conflict of interest. What do we do with the data we are collecting? How do we leverage them to facilitate growth and better performance?  That's what we will cover in the next chapter. We will get into generating useful information from these data sets to make better business decisions.   Do I need to remind you that 95% of businesses fail within their first 5 years? A lot of the business decisions they make are emotions-driven; that's why.  And it gets worse when they notice that they are losing money. So you will be learning how to generate useful and presentable information that business decision makers leverage to grow sales and revenue in a digital age. We might also talk about how to flip information into a $204,555 monthly revenue business. If it sounds too good to be true, it probably isn't. But then that means there is a little probability left to assess right? After all in this digital era, it's all numbers, data, ones and zeros. If you are not leveraging this opportunity, it's okay. Being average is pretty normal too. And by the way, you can also overdo data collection and analysis.  Overkill does exist when you are obsessed with tracking everything trackable.   Just like in every endeavor, modesty is key when tracking performance at every level of your digital marketing campaigns.  Every performance tracking activity consumes energy and therefore must be managed. 

Welcome to the Simple and Smart SEO Show!

1. Twitter Shares How Its Recommendation Engine Work -Twitter is experimenting with new ways to recommend content in user feeds, in order to show you more of what you might like, and ideally, keep you active in the app for longer.Twitter has provided a new overview of how it adds recommended tweets into user feeds, while it's also launched a new experiment to give users more control over such. Per Twitter:“If you've ever seen a Tweet you enjoyed from someone you didn't follow, you've probably seen a recommendation. Think of them as personalized suggestions that are shown to you based on actions you take on Twitter. The content we recommend to you is informed by actions you take on Twitter, also known as signals. Signals can include things like interests you've told us about, Topics you follow, Tweets you engage with, and even Tweets people in your network like. Based on these signals and more, we'll show you content we think you'll be interested in”2. TikTok Launches Comment Downvotes To All Users - TikTok has announced that it's rolling out comment downvotes for all users, as a means to flag inappropriate responses to video clips. TikTok's ‘Thumbs Down' comment downvote option will be displayed at the far right of each comment, providing a quick and easy way for users to tag such, in order to help TikTok identify negative behaviors in the app.Unlike Reddit, dislike counts will not be public. Their sole purpose on TikTok is to help TikTok's moderation team get on top of negative trends, as it gets  flagged by TikTokers.Downvoted comments will be displayed to TikTok mods in ascending order, based on total downvote activity across the app, which will then enable them to them wade through the list and pick up on rising negative trends, providing another way to detect and address such in their process.This can provide protections against targeted attacks on people or opinions based on alternative motivations. For example, bad actors might try to use this feature as a means to downvote conflicting political opinions into oblivion, but as the downvotes themselves don't impact public display, and are only an indicator for TikTok's moderation team, that's less likely to become an issue. It'll be interesting to see how TikTok will decide to police user generated content in the future.3. TikTok Expands Descriptions Length To 2,200 Characters - TikTok is giving creators more opportunities to optimize their content for search and is expanding the length of descriptions from 300 characters to 2,200 characters. In addition to making content more searchable, TikTok says it uses text in the description to decide which videos to recommend to users. Writing detailed descriptions can make videos more discoverable in traditional search engines and TikTok. In July 2022, Google Google Senior Vice President Prabhakar Raghavan publicly acknowledged that TikTok and Instagram are the preferred search engines for a sizeable amount of young people.FYI: Google indexes TikTok videos and shows it in search results.4. Google Survey Is Shutting Down - Google announced that it's shutting down market research product Google Surveys. The service will be unavailable after November 1, and users will have another month to download historical data. Google hints at plans to repackage the service and offer it to customers through Google Ads.5. Google Ads Self-Upgrade Tool Rolling Out For Local Campaigns - Google has announced that it has begun rolling out the self-upgrade tool for Local campaigns to Performance Max. As a reminder, back in July 222, Google Ads announced that Google will start the process of automatically "upgrading" accounts to Performance Max for Local campaigns. Automatic upgrades will gradually progress and finish in September for most advertisers. Google mentioned that "if your campaigns are not eligible for the self-upgrade tool and you are not notified about an automatic upgrade, then your Local campaigns will not be upgraded to Performance Max until 2023. If your campaigns have access to the self-upgrade tool and do not auto-upgrade by the end of September, you will continue to have access to the self-upgrade tool until auto-upgrade resumes in 2023. This will ensure you do not see any campaign disruption during the busy holiday season. We strongly recommend using the tool to upgrade your campaigns as soon as you can to get a head start on the holiday season"You can read more about the upgrade tool here.6. Google Ads ‘Smart Bidding' Can Not Guarantee Conversions - Google does not guarantee clicks will lead to conversions. Ginny Marvin of Google Ads wrote in her tweet "Smart Bidding takes many signals into account to bid based on the predicted conversion opportunity, but every click won't convert & looking at one click is usually not informative." 7. Can Soft Penalty Be The Cause Of A Ranking Drop After A Google Search Core Update? - A Google penalty is a punishment against a website whose content conflicts with the marketing practices enforced by Google. This penalty can come as a result of an update to Google's ranking algorithm, or a manual review that suggests a web page used "black hat" SEO tactics. In a recent Google Office Hangouts, a question was asked about whether ranking losses from a Core Update result in a soft penalty for a website. A soft penalty has been a term used in the SEO (search engine optimisation) industry for over 22 years, but it doesn't actually exist – and there's no half-penalty either. The only penalty from Google is a manual action – you can check if your website has had a manual action by visiting the respective section in Google Search Console. Ranking drops aren't always related to a penalty on your website. They can be caused by: Content-related issues Google's algorithms improving to give better search queries  Website quality issues  Competitors having content that is better than that on your website Google recommends that you review and follow its general guidelines for content to help improve your website's performance in search results. For example, you can look at competitors to see why your content isn't doing as well and then improve your own content to help boost its performance. Another factor to look at is making sure that your website has the best user experience, as this now a ranking factor for Google. Looking at improving your page load times, for example, can help to improve your performance and will make sure that visitors to your site have a better experience. Your website should be one of the biggest generators of new business, and harnessing the power of search engines can help to increase awareness of your business and, ultimately, get more sales and leads. Get in touch and have a chat with our team to see how marketANDgrow might be able to help grow your business.8. Semrush Partners With Wix - Wix has partnered with Semrush, allowing Wix users to access Semrush's global database of more than 21 billion keywords directly through the dashboard to find relevant terms and phrases.This will give Wix users insights that can help them improve search rankings and identify which keywords to target. This integration is offered at no added charge to Wix users, though a paid Semrush membership will allow you to do more with it. Furthermore, Wix users can access metrics like search intent and keyword difficulty from Semrush's SEO toolkit. Semrush integration is now available to all Wix users in English.The cheapest Semrush plan is $120/month. And the cheapest Wix plan is $16. So theoretically, you can pay Wix $16/month and use Semrush data.  9. Do Robots Meta Tags Affect Search Rankings? - Websites use robots meta tags to customize the appearance of search snippets. “If a site does not have a robots meta tag, does this affect the ranking negatively?”  The short answer is no; robots meta tags aren't ranking signals. The longer answer is they can influence click-through rate. Robots meta tags are worth using when you're unhappy with how Google displays your pages in search results. Google's John Mueller answer on robots meta  tags:“We talk about some of these SEO elements so often that it's easy to assume that they're required. In this case, no. A meta robots tag is not required for ranking. The robots meta tag can specify how a specific page should be shown in search, or if it shouldn't be shown at all. This meta tag is only necessary if you want to change the default appearance of a page in the search results. For example, if you want to limit how long the snippet can be, then you can use the max snippet robot meta tag. If you don't have any preferences regarding how a page is to be shown in search then not having a robots meta tag on a page at all is also perfectly fine. If you're curious about the options, I'd check out our documentation on both the robots meta tags as well as on other tags that Google supports.”For more information about the robots meta tags Google supports, see the official help page.

In this episode Cord & Einar discuss the Google September Core Update and how we can measure the effect it's had on website combined with the Helpful Content. We also talk about GSC reports and a fatal error caused by a Yoast plugin update.Sources Cited:Search Engine Journal: Yoast SEO 19.7 Causes Fatal Error & Crashes WebsitesSearch Engine Land: Google launches new HTTPS report in Google Search ConsoleSEO Roundtable: Is The Percentage Of Pages Not Indexed A Bad Google SEO Sign?Ahrefs: How to Fix "Discovered - currently not indexed"Kevin Indig: Case Study AI content punished by the HCU updateSearch Engine Journal: Google Says AI Generated Content Is Against GuidelinesSearch Engine Journal: Google Answers If Core Update Ranking Losses Are A Soft PenaltyBarry Adams: https://twitter.com/badams/status/1572136878740054019?s=12&t=SLaNlPLSq-JmdJdNOttFJASearch Engine Journal: Google: Timing Of September Core Update After HCU Not CoincidentalBarry Adams: https://twitter.com/badams/status/1572631653557895168?s=12&t=i5qR5S75L3-c2fC0DwMbcQ

Google Search Console is the key to understanding how Google sees your website and how get more traffic from search.However, it is amazing how many publishers don't have Google Search Console set up, don't know how to use it, or don't use it regularly.Let's change that! Learn how Google Search Console works and how you can use it to improve our visibility in search and grow your website traffic.Learn more at https://nearviewmedia.com/

In this episode of The Private Practice Elevation podcast, you're going to learn about the 4 Mountains of Successful SEO for private practice websites.   “What do you mean by ‘the 4 mountains of SEO'”, you ask?   The 4 Mountains are the main pillars or categories that make up a holistic SEO (search engine optimization) strategy for your website.   Most people, when they think about “doing SEO”, focus solely on making sure they have some keywords in a few places on a page.   Or they may put keywords in page titles and meta descriptions and hope that may move the needle of their ranking results.   But there's actually much more that can and should be done in order to make sure your SEO efforts are truly effective.   It's when all 4 Mountains are working together that we see exponential growth in organic traffic, bringing more of your ideal clients to your website.   So let's break down these 4 Mountains of Successful SEO and what goes into each of them. In This Episode, You'll Learn: The four main pillars that need to be in place to have a greater impact on your SEO efforts The tasks that you'll focus on within each of the 4 mountains to help you rank your website better for keywords How to think holistically about your search engine optimization strategy so that you can grow your website traffic month after month Coming Soon: Live SEO Class with Daniel We've been refining our SEO process over the last couple of years and we're super excited with the results our clients are getting. For some time now I've wanted to share that process with a small group of private practice owners so that they can learn how to implement their own SEO strategy. So we're putting together an SEO mastermind group/training program. It will consist of live classes, content templates, an SEO workbook, and private online community to give you a step by step process to create and implement a holistic SEO strategy for your business.   If you're interested in more information and want to be notified when we launch, please click here. Subscribe & Review in Apple Podcasts If you're not yet subscribed to the podcast I want to encourage you to do that today. This is the best way to make sure you don't miss an episode! Click here to subscribe on iTunes.   And if you're feeling extra generous, I'd love to hear what you think about the podcast. Reviews help others find the podcast plus I'd really love to hear what you think! Click here to leave a review. Just click on “Ratings & Reviews” then “Write a review.” Let me know what you like best about the podcast. Thank you!   Episode Transcript:   0:00   Well, hello there, and welcome to episode number 118 of the private practice elevation podcast. I am your host, Daniel fava. And I'm excited to have another solo episode. So here I am, it's been it's been a long summer, it's been a fun summer, it's been a full summer. But one thing I did at the beginning of summer is I started interviewing some great people, and I really hope that you've been enjoying those conversations that I've had. But one of the purposes of doing that was to Yes, connect with people bring you great content, but also for me to kind of pull back just a little bit and just enjoy the summer.    0:35   So that is really what I've been doing, we dropped down to every other week on this podcast. And that was just it was really helpful, just to have a little bit of time off and not worry about, you know, having content all the time. And, you know, even for myself, it can be, it can be hard to keep up with everything. And I know that some of you kind of feel that if you have a podcast, or if you're trying to create consistent content for your blog, to get it ranking for SEO and all that stuff. You know, a lot of people will recommend you got to have a blog post every week, you got to get your website full of content.    1:10   And while that stuff is helpful, I believe it doesn't really serve your life, if it's going to cause you more stress, and kind of suck your productivity and your creativity, then something needs to change. So that's one thing that I really just love about having my own business is that I can make those changes when needed and will likely pick up I believe in the new year with with more frequent episodes. I'm even thinking about maybe working on some sort of quick tip episodes that could be you know, just really digestible tips for you to apply to your online. Your online marketing your website, SEO, you know, stuff like that. So if you're thinking about doing that in the new year, but for now this every other week deal has been working really great. So yeah, it's been a it's been a long summer.   2:00   So we have two boys, five year old Samuel, and our one and a half year old Caleb. So it's been it's been a blast. But it's been you know, hard to, to keep them busy sometimes and juggle, you know, work life balance and all that sort of stuff. So we had, we had the kids and camps when when they were available. We had babysitters over here and babysitters over there and then we lost our babysitter because she went back to school before our kids preschool and kindergarten started. So we had to find a new person and we got a new person. Then we took a couple trips here and there went to North Carolina.    2:36   And actually, as I'm recording this now planning to go on our last trip of the summer to Cape sandblast in Florida, and I'm really looking forward to that. Because our our North Carolina trip was really great. It was fun got to see my brother and his wife and four kids. They live in Virginia, so we don't see them a lot. So our kids just had a blast playing with the cousins doing that whole thing and, and also my parents came down we met North Carolina and Wilmington, and just had fun going to the beach and just hanging out. There was lots of rain. So there was it was it was a little bit tricky trying to manage, you know, just having fun with the kids and all that sort of stuff. But it was it was a full house. There was a packed house. It wasn't on the beach. So you know me as an introvert that was it was hard at times to find that time to get away and escape. So I'm really looking forward to this trip in Florida because we're going to Cape Sand Blas, which is like Old Florida from what I hear. I haven't been yet but it's you know, white sand beaches, not a lot of stores, restaurants. And just there's a state park there. So really just looking forward to some downtime, you know, before the school year starts.    3:45   And our kids still go to school and preschool for another two weeks. For some reason their school starts pretty late. Everyone else, you know, all the public schools have been back. Oh, that two weeks now? Pretty much.    3:57   So yeah, we're just hanging on to summer here. So. So yeah, so that's, that's where I'm at. That's where my summers been. One thing that has kept me just kind of sane or just kind of excited over the summer sounds funny to say, but if you've been reading my emails, you know that I'm very into bourbon. So I've been I've been enjoying bourbon for years and years. But back in June, my brother and I went to Kentucky and we took a trip toward the distilleries, a handful of distilleries, obviously not all of them, but really just started loving just the history and learning about it and just how the different processes can change how bourbon tastes and so yeah, I've just been really just enjoying trying new bottles and even have a geeky spreadsheet where I keep track of which ones I want to try next. And you know what's hard to find and all that stuff.    4:47   So that's been just kind of fun. And in my wife, Liz, she doesn't enjoy it as much as I do. And she'll say that I'm completely obsessed and kind of just geeking out over this. This is just kind of what I do with hobbies. I get really into stuff especially at the beginning.   5:00   So I've kind of been in that phase right now. But Liz does enjoy a good old fashion with me. So it's been, it's been fun to have her taste some of the stuff that I've been enjoying. So that's, that's been a nutshell, that's where, where I've been what I've been doing.    5:14   And we've just been rocking and rolling in private practice elevation, just working with some really great clients lately. And, you know, over over the last year or so, our SEO services have really, really grown a lot, we've really refined how we work with folks on SEO, because people are at different stages in in their journey with SEO. Some people, they know a little bit about it, or they've done their research. So they've created content, that's for it. So their websites, optimized to a degree, but they don't know what to do next, you know, so we've been providing SEO assessments as a great starting point for our clients that we can come in and understand, Okay, what's been done? Where do your opportunities lie?    5:56   And what should you focus on. And then from there, we work on our SEO base camp service, which is a foundational service, it's a two month project pretty quick. But it's really doing the heavy lifting and making sure that your website is optimized, you know, those main service pages, but also, you got to understand which keywords to use in order to optimize the website.    6:16   So we'll do the keyword research, we'll come up with that content plan on which pages are your biggest opportunities, and then we'll optimize those pages, and fill in some gaps like optimize your Google business profile to go along with this work that we're doing just really give you that foundation give you that base camp for your SEO. And then we have had for a long time our monthly SEO service, which is more of an SEO maintenance, you know, once you have that foundation in place, that is the hard work the heavy lifting, but then you have to maintain that.    6:49   And so we take that content calendar, that content strategy, plan, those keywords that we researched in SEO Basecamp project, and then we apply that long term on a monthly basis and continue optimizing the website, creating blog content, that sort of thing. So in a nutshell, that's what SEO looks like. So what we're talking about today, we're talking about the four mountains of successful SEO. So these are the four main pillars, the main things that are going to really hold up your SEO, campaign or SEO strategy, so to speak.    7:23   And so when we do an assessment, or when we work on any website for SEO, these are the four main categories that our work is going to fall under. A lot of the times people have one or two of these in place, or maybe none of these in place, but they just don't know where to begin. So what I'm going to do is just kind of outline these pieces, these are the things that you're going to want to have in place in order to have a successful SEO strategy working for you in your practice.   7:51   So as always, I want to make this digestible. And so you know, if you're new to this idea of search engine optimization, SEO, and that's what it stands for, like, Yeah, let's start at the very beginning here, if you're not familiar, SEO stands for search engine optimization.    8:04   So it's all the things that you can do on your website. And as you'll learn here to also off of your website to help Google and search engines understand what your content is about, and then serve that content up to a user, you know, searching on those search engines.    8:21   So basically, how it works is search engine will crawl through your website pages, it's going to create an index, almost like a Rolodex, you know, it's going to look at those pages and say, oh, there's a page about EMDR therapy, there's a page about trauma therapy on this page are anxiety therapy in Atlanta, and it creates that index, and then it's going to deliver those results in an order of what it feels like the user is going to be most useful to the user. And so you know, when we talk about rankings and ranking on Google, that's what the algorithm does, the algorithm takes that index of pages, and it says, oh, this person typed this into Google, I believe that this page is going to be the most useful for what they are searching for.    9:06   And so if your website is optimized well, when somebody searches for those specific terms, such as anxiety therapy in Atlanta, you hope to be at the top of that list, because of all the different factors that are at play here. And so when we talk about these four mountains of successful SEO, that is where you spend your time on those optimization pieces in order to help your website rank better. So I'm going to outline these, these four mountains of successful SEO here and then we're going to kind of dive in a little bit, just to give you a little more context on each one here. Alright, so these four mountains of successful SEO, these are the categories that we focus on.    9:48   So if we're going to assess your website, if you come to us and say hey, how can I not ranking? What can I do? We are going to grade you and assess you on each of these and so they are technical SEO   10:00   Your content, and on site SEO, and off site SEO. So again, that's technical SEO, there's your content. There's your on site optimization, and off site optimization.    10:15   Alright, so now that you know what these four categories are, let's dive in here. Let's pick these apart a little bit. So you can understand what goes into each category. So you can help get your website ranking a little bit better for the keywords that are important for you.    10:29   Alright, so technical SEO for for a web page to appear in search results, the search engines must be able to crawl it, and index that they must be able to access those pages in order to understand what those pages are about, so that it can create that Rolodex of content.    10:46   So solid technical SEO makes this a seamless process. And there are a few components that go into your technical SEO that you want in place for it to for Google to be able to crawl it really well. And so some of these might sound pretty confusing, or pretty geeky. Most of these pieces are already in place. You know, if you have a Squarespace website, or if you have a WordPress website, and just kind of straight out of the box, a lot of this stuff is in place. There's some aspects of it that might require a little more tweaking. But sometimes those those things, you know, those situations arise when No, they aren't in place or something isn't set up, right. So that's where it becomes important to be aware of these different pieces. So the first thing is your robots dot txt file. So that obviously sounds geeky robots.    11:37   What the heck is that about? So a robots dot txt is a file that lives on your hosting server that has a couple of different like commands in there that says, hey, Google index this, Hey, Google, don't index that every once in a while. It's very rare. It hasn't happened with any of the clients that we assess their websites or worked on SEO for every once in a while, it might have something in there that shouldn't be there that basically says, Hey, don't crawl through these important pages that I want to rank.    12:05   So that's your robots file.    12:07   The next is your XML sitemap. So this is super important. So a sitemap, you've probably heard that term before. This is what Google will look for, to see all the different pages on your website. If you are on WordPress, we recommend using Yoast SEO, if you install that plugin is automatically going to create a sitemap for you. Other platforms like Squarespace, they also will just include a sitemap that's part of it. But the next step is making sure that Google actually knows where that Sitemap is.    12:36   And so that's why we use Google Search Console, which is a free service, you can get on there. And you can let them know where your Sitemap is located, to nudge it to crawl through that, and then Google over time will continue to crawl through through those pages. The next component of technical SEO, SEO is your speed. This is a big one. So making sure that your website loads fast is very important. And Google has said over the last few years, that this becomes increasingly more important, especially as more people are viewing the your website on their mobile phone.    13:11   So they want to make sure that your page loads quickly. We can't really get into all the details about speed optimization here. But there's something to be aware of if your website loads slow. And somebody else has very similar content on their website, but it loads fast, Google is going to consider that a better experience. And another aspect of this is also mobile usability. So that's another technical SEO component, you want to make sure that your website is accessible on mobile phones, because Google considers mobile now before it considers the desktop. So a Google search console will also give you errors if your website doesn't appear well on mobile, it'll tell you some things you got to fix for that. Another thing is security.    13:53   So that's your SSL certificate, making sure that your website has some encryption, especially if you have forms on the website. That's something that's just super easy to get through your hosting company, something we include when we host websites at private practice elevation, have an SSL security certificate installed on your website. And the other aspect of technical SEO is just errors, errors that appear.    14:16   And again, Search Console is helpful here. It'll tell you if there are broken links on the website 404 errors, which means page not found errors, those types of errors, you want to be able to understand where they are and how to fix those. So that is technical SEO in a nutshell, you know, in each of those, we can really break down things that you can do in that but you know, we're really just trying to give you the overall view of these four mountains of successful SEO.   14:46   All right, the next mountain that we're going to talk about is your content. So content has been the absolute backbone of SEO since its inception. It's really It's how you share your expertise, which is what the search engines value because that content   15:00   It really provides insight into your services, and just the value that you provide to visitors to your website and potential clients. So let's dive into content and kind of what we are looking for in order to make   15:14   your content successful. So for search engines, so your content should have four qualities, that kind of sets, that's kind of funny, because it kind of sets up the first one is quality that your content needs to have. It's got to be quality, quality content. So if you have similar services to somebody in your area, but they have just great content on their website quality content, meaning it goes into depth, it's not just 300 words on a page with a couple of bullet points about your services, but they've got landing pages for each service.    15:47   That's quality, you also want to have photos on there, just you know, all the information that somebody would need in order to consider your service. So that's number one quality, it's got to have keywords. So that's kind of an obvious thing for search engine optimization is to make sure that you're using the right keywords, and those keywords should appear on the pages that you want to rank for those services.    16:10   So anxiety therapy, and Atlanta. If that is an important keyword for you, you want to have a landing page devoted to anxiety therapy in Atlanta and make sure that that keyword appears throughout that page. recency is another factor, Google likes websites that are up to date, that are recent that are growing in content, in the fourth quality that you want to have in your content is relevancy.    16:34   So it is relevant for your ideal clients, for your potential clients. That is kind of it kind of goes along with keywords, you know, if you're focused on the right keywords, it should stand to say it's probably relevant to the service that you're providing. It's when you start adding content that is maybe more like you're using your blog, like a journal and has a random thoughts and stuff like that.    16:56   That's not really relevant for your ideal client. But if you're focused on, you know, 10 ways to decrease your anxiety this week, stuff like that, that goes along with those service pages that you're that you're writing, you know, that is relevant.   17:15   So when we're assessing websites, we're taking a look at those service pages, we want to make sure that it's got all of these all these aspects in place, we want to make sure it's using keywords, there's images and text on the pages. And also that has got a nice structure to the content itself. And we'll talk a little bit more about that in the on site optimization piece.    17:35   Another thing too, those service pages, a great way to get more of those keywords and more of that great content is to have an FAQ section on your service pages, you know, so if you feel like you're having trouble getting that content on those service pages, you can include an FAQ section on each and every service page. And that will help you there. Alright, so let's get on to the third mountain of successful SEO. And this is likely where you've probably spent most of your time if you've done any search engine optimization. This is really what comes to mind when people think about SEO and how to improve their rankings of their website. And that is on site optimization. So on site SEO, is how we add context to that content. So we've created that great content. So how do we break that page into sections and optimize headers, you know, and make it easier for search engines to really understand what those pages are all about.    18:31   We use on site SEO to do that. And there are four main factors or four main places that we're gonna spend our time when it comes to on site SEO, and that is number one, your page Titles and Meta descriptions, your headers on the page itself, alternative tax that goes along with images, and then internal links. So for your page titles, and meta descriptions, this is this one carries probably probably the most weight, I would say. And making sure that you've got an optimized title for the page, and a meta description. And so these are the things that show up in search engines when you type in, I always use this as an example. It's just easy anxiety therapy in Atlanta and you see those search results.    19:14   The page title is what you see, you know, is that larger text and then the meta description is going to be that little intro deck intro text, you know that that kind of entices you to click gives you a little more context about what the page is about. So once you know which keywords you want to optimize a page for, you want to make sure that you're using those keywords in the page title and in the meta descriptions. So that just makes it easier for Google to understand what that's about.    19:41   The next step is your headers. Now, I would say that this has probably been one of the biggest trouble areas for most people that come to us and they want us to do that SEO base camp where we optimize their their current website, is their headers are just they're all out of whack.   20:00   So I want you to think about Wikipedia. If you've ever been to Wikipedia, and you're searching for information on a specific subject, the first thing that they show on Wikipedia, when you come to a landing page is you'll see that nice outline. And you'll see, you know, just that, the those headers, and this is kind of just how they operate, they organize it so well. It's just, it's a page outline.    20:24   And so you'll see that sort of top level subject. And then underneath that main subject, you'll see a couple other subjects, but then under that you've got, you know, ABCD under that, and it just the content follows a very nice flow. And a lot of the times when we look at these pages that you know, that people want optimize, we can see that they've got just different headers all over the place. So a lot of times people use headers, because, you know, especially in like Squarespace, if you're building the website, yourself, if you highlight text, and you choose h1, or h2, and that's what we're talking about, like the header code there. A lot of the times in the styles of the website, it will be styled differently, you know, so you sometimes you just want to give more emphasis to a sentence on your web page.    21:11   So if you're not aware of this, you might just highlight something and choose h1, well, h1 should, there should only be one h1 on your on any landing page on your website. And that is really where your main keyword should be. And then under that you've got a hierarchy. So h2 are the next top level subjects that go along with that content. And so you can break up your text into these headers and sub headers so that Google can can see just the different your keywords, and you just see the different topics that fall underneath the main topic. And this is another great way that FAQs on service pages works really well.    21:50   Because you can have those h2 sub headers for those different questions such as How much does anxiety therapy cost? How do I know if I'm a good fit for anxiety therapy, you know all those things. So that helps Google read through the content, and understand what the page is about and also helps users skim through the content because people don't read people will skim through, they'll see those headers, and then they'll decide what to dig into and read further. So that's headers.    22:19   Next is alternative text. So that is a little bit of code that goes along with your images. So that's why it's really good to have some images throughout your landing pages. Because you can insert some alternative text that basically is really designed for people visually impaired, to understand what text what images, sorry, which images, you're what they're about. But you can also put some keywords in there, you don't want to just stuff it with keywords you can describe the images about but try to work in the keywords. And that's another way that we optimize your your on site, how you do your on site optimization.    22:55   The other part of on site optimization is internal links. And so this helps Google actually crawl through your website quicker. When you create new content, it can help it get indexed a little bit quicker, it can also help people just find more related content throughout the website. So things that you can do anytime you write a blog post, you want that blog post to really serve those service landing pages that you have. So you can always just put related content, you know, and link over to your service landing page.    23:26   So you know, you can mention in that blog post, if you're considering anxiety therapy, you know, check out this page here and link over to that. Likewise, on those service landing pages, you can have a related blog post about anxiety therapy, and then have links to those blog posts. And that just creates this this interlinking web that Google can crawl through and see that related content.   23:49   All right, our fourth and final mountain of successful SEO is your off site SEO. So off site SEO is everything that happens outside of your website makes sense off of your site. The search engines look for external signals such as backlinks, Google Maps, social media, as a gauge of your online authority and trustworthiness.    24:11   The way I kind of like to describe this as that it's kind of like a resume when you have you're applying for a job and you have those referrals. You know, please reach out to my former employer, you know, and get some recommendations. You know, it is a vote for your website, having a great referral network to your website tells Google that okay people trust you people are linking to you. And so if you have more backlinks and also quality backlinks from other websites that have good authority, all of that is really that pours a lot of fuel on the SEO fire and that can be a real catalyst for growth of your SEO.    24:51   It's also one of the steps that most people overlook because it does take time to build backlinks into to build relationships with people to get those backlinks. And so it can often be overlooked in an SEO strategy. But as I mentioned, the main factors of offer off site SEO are backlinks, your social media presence, and also local search. So you want to have all of those in place, local search is probably the easiest place to begin. So that's your Google business profile.    25:23   Starting there, if you don't have a Google business profile, which is a free listing of your business, definitely get that set up. If you are online, only, I really encourage you to still set up a Google business profile. And you're allowed to list your service areas.    25:39   So you don't necessarily need to list a physical address, you can list your service areas, you know, if you work in multiple states, or you're trying to get you know, all of one state, that's where your license, do that it can help you show up at when people are still searching near you, for your services, you want to be able to show up. And so definitely get a get a Google business profile set up on the other aspect of local search is having other business profiles set up.    26:07   So having your business listed on other business directories can be helpful for a local search as well. So Google sees that your business is listed repeatedly, in a certain area, certain physical address, if you are, you know, working with people who you have a physical office, you know, that you can list, you know, go for that do that. The other aspect, as I mentioned, is backlinks, you know, so things that you can do for backlinks, you could you can sponsor some events in your local area, you could get listed on different business websites in your community. If you have other people who are referring to you see if you can have a place on their website to be listed as a referral source. Another thing that you can do that's great is guest guest blogging, guest blogging on other websites, or writing articles for other websites.    27:00   And those articles, you know, list you as an author, and they link back to your website. Podcasts are also great too, if you mean you have expertise to share, so there's likely a handful of podcasts that you could do a little research, follow the the host of those podcasts on social media and learn a little bit about them, and then offer your expertise as an episode for their for their podcast, and then you will likely be linked from their website to your website, building that authority.    27:31   And so it's great for traffic building, as well as just building that backlink SEO stuff. And then the other piece is social media. And that's just another part of building authority is just Google wants to see that, okay, this business is established, they've also got social media channels.    27:48   And if you're not really active on social media, that's okay. If you're writing a blog post, maybe like once a month, you can always just use that blog post to share on social media, you don't have to answer comments, you don't have to, you know, get all in with a with a social strategy. And all that, I kind of say that, because that's kind of,   28:09   I'm kind of preaching to the choir here, because I have that love hate relationship with social media, I mostly spend my time on Instagram, just because it's simpler for me. But sometimes you get, it can be so easy to get overwhelmed with social media and like, you know, trying to get likes and followers and all that stuff.    28:25   But at least as a starting point, you can always just list your business on the different channels, and then share a couple blog posts here and there to show that you're active. And all of that can help Google just see that you are, you know, you're a legit business, you're active, that sort of thing. Another thing too, you can share your blog post on your Google business profile as well, which is another another great thing to do, which can link back over to your website.    28:49   So it's a way of showing Google Hey, my profiles active, and I'm contributing. So those are the four mountains of successful SEO. So just to review, we had technical SEO, content, on site optimization, and off site optimization. So those are the four main mountains that we look into when we work with our clients. And we have aspects of all of the all of those mountains, it baked into the services that we provide, because we really, really want to take that holistic approach to SEO, in order to make sure that all of these mountains are being tended to to really create a great strategy for your online visibility. So I hope that this has been helpful for you.    29:34   And if you are feeling like all of this stuff is pretty overwhelming. You're not really sure you know how to go from point A to point B. There's something that I've been working on, it's been just kind of just in my brain for a while and you know, now that we're getting back into the school year, I'm focusing a little bit more on this idea. And so what it is, is I'm calling it SEO base camp live. So as I mentioned at the beginning of this podcast, we have our SEO base camp service, which really takes our clients through the keyword optimization, content planning content calendar, and on site optimization of their website.    Transcribed by https://otter.ai

In this episode of the digital marketing with Bill Hartzer podcast, Bill Hartzer talks about Google search console updates and issues, in person search conferences, the four stages of search which include crawling rendering indexing and ranking and how you verify each stage. he also talks about his upcoming research and review of various sectors including duda.co, Wix, Shopify, and word press. He also talked about a few domain name rooms in clubhouse and the hot topics of crawling indexing ranking based on TLDs.

Product Director for Two Octobers, Noah Learner explores and discusses SEO tools. As an SEO, you can understand the concept of weaving multiple tools together to create an effective process. There are a lot of moving parts when it comes to grabbing data and analyzing it. Today, Noah explains why Google Search Console's API is an important tool for SEOs. Show NotesConnect With: Noah Learner: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In episode #2172, we share a list of the best free SEO tools for anyone starting out with an online business. If you want to hear about tools for video, keywords, email collection, and more, you have come to the right place. Tune in to hear the complete list and boost your traffic today! TIME-STAMPED SHOW NOTES: [00:20] Today's topic: The Best Free SEO Tools for Beginners. [00:27] A little bit of self-promotion for Ubersuggest! [01:04] Why you should check out Google Search Console. [01:19] Video SEO tools such as vidIQ, and TubeBuddy. [01:41] Tracking metrics with Google Data Studio in order to get clear on ROI.  [02:00] How AnswerThePublic can help you find the most popular questions being asked. [02:22] Examples of email collection tools and how these can boost your reach. [02:52] A reminder about the power of Backlinko's Exploding Topics! [03:07] Why brands need to keep an eye on Google Trends. [03:38] That's it for today! [03:40] Go to https://www.marketingschool.io/live to apply for our live event! Links Mentioned in Today's Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro Ubersuggest  Google Search Console vidIQ TubeBuddy  Google Data Studio  AnswerThePublic  OptinMonster Hello Bar Sumo  Exploding Topics Banklinko Google Trends   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:      Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu    

SEO can be confusing and feel complicated. Brandon Leibowitz joins our host, Diane Helbig, to explain the what, how, and why of Search Engine Optimization. He tells us about Google Keyword Search, Google Search Console. And consider adding text to your website as a way to increase it's searchability. Brandon has run and operated SEO Optimizers since 2007. They are a digital marketing company that focuses on helping small and medium-sized businesses get more online traffic, which in turn converts into clients, sales, leads, etc. Each episode of this podcast provides insights and education around topics that are important to you as a business owner or leader. The content comes from people who are experts in their fields and who are interested in helping you be more successful. Whether it's sales challenges, leadership issues, hiring and talent struggles, marketing, seo, branding, time management, customer service, communication, podcasting, social media, cashflow, or publishing, the best and the brightest join the host, Diane Helbig, for a casual conversation. Discover programs, webinars, services, books, and other podcasts you can tap into for fresh ideas. Be sure to subscribe so you never miss an episode and visit Helbig Enterprises to explore the many ways Diane can help you improve your business outcomes and results. Learn more about Brandon at Helbig Enterprises.

In this episode, Bill Hartzer talks about the Google Search Console report by Patrick Stop of ahrefs about hidden search terms in Google Search Console which is concerning. Bill then talks about how even Google Analytics data is not factual and an actual representation of traffic to your site. Google My Business app is no longer available, and what you should do now that it's been removed. Is linking to http URLs a bad thing? Bill Hartzer tells you what John Mueller of Google says about it, and if it will hurt rankings or not. Bill talks about a stolen domain name case that is odd, but also concerning. There's an odd issue with DNS entries disappearing completely, and he updates us on his quest for a spam-free inbox: Spamhero is the hero this week.

#571 Today's show is probably the most mind blowing, and likely one of the most valuable podcast episodes that you will ever hear. I'm very happy to have Tim Soulo back on the show. Tim is the CMO at Ahrefs, an industry leading search engine optimization (SEO) toolset. If you haven't heard of Ahrefs, it's software you can use to audit your website and get all kinds of data to help you improve your Google search rankings. Ahrefs is Google Search Console times a hundred. This episode is about simplifying SEO and taking the right approach. You're going to actually get excited about search engine optimization, and learn how to rank higher and get more search engine traffic to your website. Show notes and more at SmartPassiveIncome.com/session571.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.