Podcasts about seo strategies

Most technical founders I know understand marketing matters—they just hate doing it. They'd rather spend their time building features than fumbling through outreach and content strategies. I get it. I've been there for years. So today I'm sharing what's actually worked for me: letting machines do the heavy lifting. From programmatic SEO that turned Podscan's internal data into a signup engine, to AI-assisted customer scoring that tells me who's worth a personal conversation, to treating documentation as a discovery channel—these are systems that market your product while you focus on building it. And here's the counterintuitive part: most of the people who find you through these systems won't be your ideal customers. That's fine. They become your word-of-mouth channel instead.This episode of The Bootstraped Founder is sponsored by Paddle.comThe blog post: https://thebootstrappedfounder.com/marketing-for-founders-who-hate-marketing/ The podcast episode: https://tbf.fm/episodes/428-marketing-for-founders-who-hate-marketingCheck out Podscan, the Podcast database that transcribes every podcast episode out there minutes after it gets released: https://podscan.fmSend me a voicemail on Podline: https://podline.fm/arvidYou'll find my weekly article on my blog: https://thebootstrappedfounder.comPodcast: https://thebootstrappedfounder.com/podcastNewsletter: https://thebootstrappedfounder.com/newsletterMy book Zero to Sold: https://zerotosold.com/My book The Embedded Entrepreneur: https://embeddedentrepreneur.com/My course Find Your Following: https://findyourfollowing.comHere are a few tools I use. Using my affiliate links will support my work at no additional cost to you.- Notion (which I use to organize, write, coordinate, and archive my podcast + newsletter): https://affiliate.notion.so/465mv1536drx- Riverside.fm (that's what I recorded this episode with): https://riverside.fm/?via=arvid- TweetHunter (for speedy scheduling and writing Tweets): http://tweethunter.io/?via=arvid- HypeFury (for massive Twitter analytics and scheduling): https://hypefury.com/?via=arvid60- AudioPen (for taking voice notes and getting amazing summaries): https://audiopen.ai/?aff=PXErZ- Descript (for word-based video editing, subtitles, and clips): https://www.descript.com/?lmref=3cf39Q- ConvertKit (for email lists, newsletters, even finding sponsors): https://convertkit.com?lmref=bN9CZw

The way people search for businesses has fundamentally changed, and if you're still focused solely on Google SEO, you're invisible to most of your potential customers.Here's what's actually happening: Your 25-year-old customers are searching for recommendations on TikTok, not Google. Your corporate clients are asking ChatGPT for consultant recommendations instead of Googling. Your target demographic is scrolling Instagram for product reviews instead of reading search engine results.Google is no longer the only search engine that matters. In fact, it's not even the primary search engine for many demographics anymore.Welcome to the era of Search Everywhere Optimization - same acronym as traditional SEO, completely different strategy.In this episode, I break down exactly where people are actually searching and how to position your Santa Clarita business across every platform that matters: large language models like ChatGPT, Claude, Copilot, and Perplexity; social media platforms like TikTok, Instagram, YouTube, and LinkedIn; traditional search engines; and community platforms like Reddit.We cover the complete framework including AEO (Answer Engine Optimization) for getting AI systems to actually recommend your business, AIEO (Artificial Intelligence Engine Optimization) for the technical structure that makes your content retrievable, and the multi-platform content strategy that actually works without burning you out.I walk through exactly what I do when consulting with CMOs and business owners here in Santa Clarita Valley - how to audit where you're currently positioned, where your competition is showing up, where the gaps exist that you can own, and how to implement a realistic strategy that doesn't require 80 hours per week.You'll learn:Why Google's algorithm was actually protecting you (and why that era is over)The content repurposing system that makes multi-platform presence manageableWhy long-form content became MORE valuable in the AI eraHow to optimize for ChatGPT, Claude, and other LLMs to recommend youPlatform-specific strategies for TikTok, Instagram, YouTube, LinkedIn, and RedditThe paid versus organic integration that actually works90-day implementation roadmap you can start todayLocal Santa Clarita positioning advantagesThis isn't theory. This is exactly what I implement for businesses through HonorElevate, and what's working right now in Santa Clarita Valley and beyond.The businesses winning in 2025 recognize that search has fragmented across dYoutube Channels:Conner with Honor - real estateHome Muscle - fat torchingFrom first responder to real estate expert, Connor with Honor brings honesty and integrity to your Santa Clarita home buying or selling journey. Subscribe to my YouTube channel for valuable tips, local market trends, and a glimpse into the Santa Clarita lifestyle.Dive into Real Estate with Connor with Honor:Santa Clarita's Trusted Realtor & Fitness EnthusiastReal Estate:Buying or selling in Santa Clarita? Connor with Honor, your local expert with over 2 decades of experience, guides you seamlessly through the process. Subscribe to his YouTube channel for insider market updates, expert advice, and a peek into the vibrant Santa Clarita lifestyle.Fitness:Ready to unlock your fitness potential? Join Connor's YouTube journey for inspiring workouts, healthy recipes, and motivational tips. Remember, a strong body fuels a strong mind and a successful life!Podcast:Dig deeper with Connor's podcast! Hear insightful interviews with industry experts, inspiring success stories, and targeted real estate advice specific to Santa Clarita.

Lewis Vandervalk stops by the podcast to share his expertise around SEO strategy for coaches! What You'll Hear In This Episode: -Why answering client questions remains the core principle of search engine optimization, regardless of whether people find you through Google, ChatGPT, or other AI platforms. -The truth about backlinks and SEO gaming: why purchasing cheap backlinks can destroy your search rankings overnight and what Google updates mean for long-term website visibility. -How to repurpose one piece of content across blogs, podcasts, Instagram, Facebook, and LinkedIn to maximize your SEO impact. -Lewis answers the question: "Should you display pricing on your website?" -Why ugly websites with clear calls-to-action often outperform beautifully designed sites that confuse visitors. -The email-to-blog content hack: why every email you send to your list should also be published as a blog post to keep your website active and improve search rankings.

AI is changing how people find businesses — and if you're not showing up in AI recommendations, you're invisible. In this episode, Kevin chats with Justin Meadows, founder of TunedWP, about the shift to AI SEO and how to position your business as one of the 3–5 recommended providers AI tools suggest. Justin breaks down the essential steps: niching your message, building EEAT signals, and structuring your content in a way AI trusts. In this episode, you'll learn… Why traditional SEO is fading and AI SEO is taking over How to niche down so AI sees you as the perfect match The EEAT formula for expertise, authority, and trust How to create conversational, FAQ-style content AI prefers The “Topic Domination” approach to becoming the go-to industry resource Connect with Justin Meadows at TunedWP.com Or on LinkedIn: https://www.linkedin.com/in/justin-meadows/ Happy listening! To discover more marketing strategies, make sure you join us at the next Marketing Ecosystem™ workshop to map out your one-page marketing plan. Here's the link to register (no cost!): http://basicbananas.com/virtualsummit Or apply to join the popular Clever Bunch program to accelerate your business growth: https://www.basicbananas.com/cleverbunch Here's to creating ripple effects of brilliance everywhere we go! The Basic Bananas TeamThe post S15 EPISODE 22: How to Rank in AI Search: AI SEO Strategies with Justin Meadows first appeared on Basic Bananas.

Send us a textIn this episode of Imperfect Marketing, I sit down with Joshua Thompson, a local SEO specialist with more than a decade of experience helping businesses show up where it matters most: in Google's local search results and Google Maps.We dive deep into why local SEO is evolving faster than ever, how AI is changing search behaviors, and what businesses should actually focus on instead of chasing shortcuts.From Accidental Marketer to Local SEO ExpertJosh shares his unique path—from building websites for financial leads to helping friends and family rank locally to eventually building and selling his own company. His entrepreneurial background shaped the customer-first, no-gimmicks SEO approach he uses today.Understanding Local SEO vs. Traditional SEOJosh breaks down what makes local SEO its own ecosystem:How Local SEO DiffersGoogle Maps and the Local Pack often matter more than organic rankingsLocal SEO relies heavily on trust signals (reviews, name-address-phone consistency, location data)Traditional SEO leans more on authority signals (backlinks, content depth)What Actually Matters for Local SEOReviews—the biggest local ranking driverAccurate listings (especially high-impact ones like Google, Yelp, Bing)Customer engagement signalsBuilding trust through consistent informationJosh emphasizes that directory listings aren't about gaming Google—they're about confirming your legitimacy.Cutting Through the Noise: AI, Voice Search & “Gaming the System”We tackle the recent buzz (and myths) about AI influencing search:AI “Hacks” & GimmicksJosh calls out trends like having “AI parties” in ChatGPT to influence rankings—explaining why tactics like these don't create real, lasting visibility.AI Search Is Still SearchAI tools still rely heavily on Google's resultsIf you show up in Google, you'll show up in AI responsesThe fundamentals haven't changed: content + trust + authority still winVoice Search Déjà VuJosh compares today's AI panic to the voice-search hype a decade ago—reminding us the sky didn't fall, and SEO fundamentals remained the same.The Rise of No-Click Searches & What It Means for BusinessesLocal businesses are seeing:More direct calls from Google Business ProfilesFewer website visitsGreater reliance on reviews and verified infoJosh explains why this is good news, especially for service-based businesses where customers want immediate answers—not long website visits.Preparing for What's NextJosh's advice for staying ahead is refreshingly simple:Stick to fundamentals: content, relevance, authority, and trustOptimize your Google Business Profile: reviews, photos, accuracyBuild momentum: keep improving in one direction instead of chasing every new trendAvoid shortcuts: they cost more time than they saveAs he puts it: “You don't get time back while you're searching for shortcuts.” Looking to leverage AI? Want better results? Want to think about what you want to leverage?Check and see how I am using it for FREE on YouTube. From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain. Watch here

Send us a textIn this Office Hours episode, Optidge SEO Manager, Dorit Sasson, shares how her experience abroad as a lieutenant in the Israel Defense Forces shaped her collaborative, team-focused approach to digital marketing and SEO strategy. Drawing from her vast experience teaching, writing, and working with Fortune 500 B2B companies, Dorit discusses how to find ranking opportunities in competitive markets through educational and multimedia-rich content. She also reflects on SEO's evolution in the age of AI, emphasizing the importance of balancing innovation with proven best practices. Listeners will walk away with practical insights for managing expectations, earning stakeholder buy-in, and achieving long-term SEO success. An Optidge "Office Hours" EpisodeOur Office Hours episodes are your go-to for details, how-to's, and advice on specific marketing topics. Join our fellow Optidge team members, and sometimes even 1:1 teachings from Danny himself, in these shorter, marketing-focused episodes every few weeks. Get ready to get marketing!Episode Highlights: Dorit's time in the military instilled a team-first mindset that shapes her approach to SEO, valuing humility, adaptability, and collective success over individual recognition. Her transition from teaching ESL to mastering SEO highlights how teaching and mentorship reinforce expertise, and how curiosity fuels long-term growth in a fast-paced field. Dorit's attention to detail when it comes to page rankings suggests there is untapped potential using educational content, glossaries, and multimedia engagements. While AI has revolutionized SEO strategy, Dorit emphasizes that technology should amplify creativity and understanding, not replace it. Dorit stresses the importance of managing expectations, communicating value, and positioning SEO as a long-term investment in sustained business growth. Episode Links:Dorit Sasson on LinkedInOptidge's SEO ServicesFollow The Digital Marketing Mentor: Website and Blog: thedmmentor.com Instagram: @thedmmentor Linkedin: @thedmmentor YouTube: @thedmmentor Interested in Digital Marketing Services, Careers, or Courses? Check out more from the TDMM Family: Optidge.com - Full Service Digital Marketing Agency specializing in SEO, PPC, Paid Social, and Lead Generation efforts for established B2C and B2B businesses and organizations. ODEOacademy.com - Digital Marketing online education and course platform. ODEO gives you solid digital marketing knowledge to launch/boost your career or understand your business's digital marketing strategy.

Traditional SEO takes months to show results and forces you to compete for limited spots on page one. Autocomplete captures customers before they even see search results. Here's how both strategies compare for boosting organic visibility.For more, visit https://www.bypixelpulse.com/ By Pixel Pulse City: St. Peters Address: 456 Saint James Court Website: https://bypixelpulse.com/ Email: contact@bypixelpulse.com

How to Use AI Search to Transform Your Multifamily SEO StrategyIn this episode of Riffing with Reid, host Reid sits down with Digible's SEO team to unpack how AI is transforming the way renters search for apartments and what multifamily marketers must do to stay visible. From Google's AI Overviews to answer engine optimization and generative search, the team explains what is changing, what is staying the same, and how property websites can finally compete with ILS giants.You will learn why strong site fundamentals still matter, how schema helps search engines understand your property, and why FAQs, renter guides, and neighborhood content now play a key role in getting surfaced in AI driven experiences. The team also breaks down the biggest content gaps across the industry and shares practical tips for using video, structured data, and question based copy to increase visibility and conversions.Whether you are a property manager, marketing director, or on site leasing professional, this episode gives you a clear roadmap for improving your organic presence and capturing more high intent traffic in an AI first world.How are you adapting your SEO strategy for AI search?Share your thoughts in the comments and subscribe to Riffing with Reid for more expert insights on multifamily marketing, SEO, and the future of search.Learn more about Digible:⁠ https://digible.com/?utm_source=dd_podcast&utm_medium=episode_descriptionLearn more about Tammy Smith: https://digible.com/team/tammy-smith/ Learn more about Rachel Jackson: https://digible.com/team/rachel-jackson/

Most people wait for Google to find their pages. That's a mistake.Search engines move fast, and if your new content isn't indexed quickly, it might as well not exist. Proactive indexing changes that.Instead of sitting back, you make sure your URLs get noticed — fast. It's like manually submitting pages through Google Search Console or…

Your SEO is technically in place. Your city name sits in a few headings. Your Google Business Profile exists. On paper, you're doing local SEO. In reality, you're invisible to families 15 minutes away who could become lifetime patients. The practices winning right now aren't just doing SEO for Orlando or Pensacola. They're targeting specific neighborhoods, suburbs, and nearby towns with content that speaks directly to those communities. That's hyperlocal SEO, and it's the difference between ranking and becoming the obvious choice. The post 3 Hyperlocal SEO Strategies to BOOST Your Practice in 2025 appeared first on HIP Creative.

In this episode of Search with Candour, Ben Goodey, founder of Spicy Margarita, joins Jack to discuss how to create revenue-driven SEO strategies.The discussion explores how effective audience research impacts conversion rates, differentiating between top-of-funnel and bottom-of-funnel content, and the evolving role of SEO in the age of AI.Ben shares his insights on creating revenue-driving strategies and the importance of client communication in achieving long-term success.Follow Ben:Spicy Margarita: https://www.spicymargarita.co/How the f*ck: https://www.thefxck.com/LinkedIn: https://www.linkedin.com/in/benjamingoodey/Resources:https://marketingcyborg.com/p/the-lema-framework-how-anyone-canhttps://withcandour.co.uk/podcast/how-to-create-content-that-stands-out-with-lily-ugbajahttps://seo.thefxck.com/interviews/product-positioning-april-dunford/https://seotesting.com/https://www.goodreads.com/book/show/221251872-when-the-cranes-fly-south00:00 How to make money from SEO00:56 Introduction02:04 Welcome, Ben Goodey02:51 The Importance of Revenue-Driven SEO09:39 Understanding Audience and Customer Research13:10 The Role of Content in Building Trust17:06 Leveraging Customer Insights for Effective SEO29:39 Competitor Analysis and SEO Strategy35:48 SERP Insights and Competitor Awareness37:15 The Importance of Tracking Conversions41:29 Integrating SEO with Broader Marketing Strategies51:13 The Impact of AI on SEO Strategies58:33 Final Thoughts and Recommendations

The Topline team interview Ethan Smith, founder of Graphite, an San Fransico-based growth and SEO agency with clients like Notion, Webflow and Rippling. As well as Rahul Jain from Noble, a consultant who writes and speaks about AI. Thanks for tuning in! Catch new episodes every Wednesday. Subscribe to Topline Newsletter. Tune into Topline Podcast, the #1 podcast for founders, operators, and investors in B2B tech. Join the free Topline Slack channel to connect with 600+ revenue leaders to keep the conversation going beyond the podcast! Chapters: 00:00 Introduction and Host Introductions 00:41 How Well Do You Know AI Search? 08:14 SEO vs. AI: The Changing Landscape 13:42 The Role of PR in AI Search 14:46 Get Cited By THESE Websites 18:13 SEO Strategies in the AI Era 25:07 Is SEO Actually Dead? 33:16 HubSpot's Message to The Market 34:27 SEO Evolution and Traffic Trends 34:54 The Future of Search and LLMs 36:34 Signs You Have The Wrong Product 40:01 Scaling AI Search Content 46:38 The Role of PR and AI in Marketing 01:01:42 What Have You Learned?  

In this Kitchen Side episode of The Long Game Podcast, the Omniscient team dives into a wide-ranging discussion on trust, research quality, and marketing visibility in an AI-driven world. They start with epistemology—what makes research “good” or “bad”—and reflect on how flawed correlations can mislead marketers. The team then unpacks their recent Winter study on how B2B buyers use LLMs like ChatGPT in the purchase journey, revealing that while LLMs are common early in research, peer feedback and brand transparency are essential in final decisions. They also explore the evolution of SEO into GEO/AEO, discuss organizational roles and feedback loops, and propose new cross-functional models for digital visibility in a world of probabilistic, AI-generated content.Key TakeawaysNot All Research Is Trustworthy: Internal/external validity and sample bias can distort marketing data—marketers need stronger research literacy.Correlation ≠ Causation: Data trends, especially in AI visibility, often include spurious relationships—interpret with caution.LLMs Are Entry Points, Not Final Decision Tools: While many B2B buyers start with AI search, they turn to peers and review sites before converting.Transparency Beats Perfection: Buyers trust brands that clearly state who they serve, what they do, and where they fall short.GEO Relies on Accuracy: Incorrect or outdated online information can mislead LLMs—fixing this improves visibility and conversions.Sentiment and Product Reality Matter: Negative perception from bad UX or old reviews isn't a marketing problem—it's a product and comms one.AEO Needs Cross-Functional Ownership: Teams like PR, content, SEO, and product marketing must collaborate to influence LLM visibility.A New Role May Be Needed: “Digital visibility lead” or a cross-team committee could help unify efforts across brand, SEO, and off-page strategy.Show LinksConnect with David Khim on LinkedIn and TwitterConnect with Alex Birkett on LinkedIn and TwitterConnect with Allie Decker on LinkedIn and TwitterConnect with Omniscient Digital on LinkedIn or TwitterWhat is Kitchen Side?One big benefit of running an agency or working at one is you get to see the “kitchen side” of many different businesses; their revenue, their operations, their automations, and their culture.You understand how things look from the inside and how that differs from the outside.You understand how the sausage is made. As an agency ourselves, we're working both on growing our clients' businesses as well as our own. This podcast is one project, but we also blog, make videos, do sales, and have quite a robust portfolio of automations and hacks to run our business.We want to take you behind the curtain, to the kitchen side of our business, to witness our brainstorms, discussions, and internal dialogues behind the public works that we ship.Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more.Some interviews you might enjoy and learn from:Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)Building Competitive Marketing Content with Sam Chapman (Aprimo)How to Build the Right Data Workflow with Blake Burch (Shipyard)Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:Blue Ocean vs Red Ocean SEOShould You Hire Writers or Subject Matter Experts?How Do Growth and Content Overlap?Connect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/

Jordan Brannon, co-founder and president of Coalition Technologies, joins Pathmonk Presents to share how SMBs can win discovery and conversions across e-commerce and service categories. He breaks down why SEO remains the most durable top-of-funnel channel, how paid search and Meta ads complement it, and the conversion must-haves: above-the-fold CTAs, credible reviews, and fast answers to common questions. Jordan also outlines ongoing improvement through A/B or multivariate testing, smarter personalization, and retargeting to capture second-visit buyers. He opens the curtain on his leadership cadence and learning stack—from Substack to Reddit communities—giving marketers practical playbooks to apply this week. Stay to the end for rapid-fire career advice and a candid wish list for AI that actually saves time.   

What happens when the web is all bots and AI?

Let's talk about real strategies for getting new Instagram followers, especially as social media has evolved and people have become a lot more selective when it comes to hitting that follow button. I'm breaking down what actually makes someone want to follow you, including how to optimize your bio, pinned posts, and stories to create a magnetic profile, and why trial reels are still one of the best tools for attracting fresh eyes, even if they don't go viral. In this episode we'll be covering:How to think like a user, what makes you hit follow on an account? The strategy I use for trial reels that consistently brings in new followers to my account.Why is Instagram really giving those warning messages and should you be worried?How to prevent a trial reel from sharing to your account. Creating an irresistible Instagram profile with an optimized account bio, purposeful pinned posts, and daily engaging stories.Don't have access to Trial Reels yet? Try this hack and let us know if it works for you!​​Step 1: Go to this URL on your phone (https://creators.instagram.com/blog/instagram-trial-reels?locale=en_GB)Step 2: Click the ‘Create Reel' buttonStep 3: This will open IG to upload or create a video. Press next, make any edits, etc., then press next again to fill out the caption etc. You should see a toggle to select “Trial Reel” (This is a trial reel and will only be shown to non-followers at first.) Post when you're ready!Step 4: Repeat the process and upload as many as you want. After a while the feature will just be on your account.Additional step: if you ever lose the feature after you had it, just repeat the step-by-step and you'll get access to it again.Recommended episodes:Episode 019: Convert Viewers to Followers with the “That's Me” ReelEpisode 020: SEO Strategies to Optimize Your Instagram ContentEpisode 040: Build More Connections with Everyday MomentsEpisode 050: Stories Work! Here's how to make them work for YOUEpisode 071: Start a New Instagram Account From Scratch (or Refresh Your Current One)Episode 073: Staying Top of Mind with Instagram StoriesSend a message!If you use the send a message option above, be sure to include your email address if you would like a reply! (Please allow 3-5 business days for a response) Join me in the Reels Lab! Love this conversation? Make sure to follow and subscribe so you never miss an episode. Connect with me on Instagram!

In this episode of The Long Game Podcast, Alex Birkett interviews Noah Greenberg, CEO of Stacker, a content distribution platform that helps brands turn owned content into earned media. They dive into the paradigm shift from SEO (Search Engine Optimization) to GEO (Generative Engine Optimization) and how brands can optimize for visibility in AI-powered interfaces like ChatGPT and Gemini. Noah shares how earned media, brand mentions, and distribution at scale are becoming the new backlinks, and how the lines between PR, content, and SEO are blurring. From Google's disappearing traffic to ChatGPT's probabilistic answers, this is a deep dive into the future of organic visibility and media strategy in the AI era.Key TakeawaysSEO Is Evolving into GEO: The goal is no longer just ranking on Google—it's being cited and surfaced in AI-powered responses.Earned Media Drives AI Visibility: PR, brand mentions, and syndicated content now influence whether LLMs cite your brand.Distribution Increases Surface Area: Publishing content broadly boosts the probability of being included in AI-generated answers.PR Is Cool Again: The rise of AI search has revived interest in press releases and third-party citations as visibility tools.SEO, Content, and PR Must Merge: Teams need to collaborate across departments to drive brand visibility in AI environments.Impact Is Visible—Fast: A single article syndicated through Stacker can be cited in AI search results within 24 hours.Measurement Models Are Changing: Traditional KPIs like backlinks and traffic are giving way to visibility, trust, and AI mentions.Founders Should Think Like Media Companies: Being the source of truth—and distributing it widely—is key to staying top-of-mind.Show LinksConnect with Noah Greenberg on LinkedInConnect with Alex Birkett on LinkedIn and TwitterConnect with Omniscient Digital on LinkedIn or TwitterPast guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more.Some interviews you might enjoy and learn from:Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)Building Competitive Marketing Content with Sam Chapman (Aprimo)How to Build the Right Data Workflow with Blake Burch (Shipyard)Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:Blue Ocean vs Red Ocean SEOShould You Hire Writers or Subject Matter Experts?How Do Growth and Content Overlap?Connect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/

Discover how Search Box Optimization can deliver faster results than traditional six-month SEO timelines. Learn about exclusive keyword ownership, autocomplete domination, and how to capture leads before competitors even appear in search results. Visit https://maxdrivemarketing.com/search-box-optimization/ for more info. MaxDRIVE City: Georgetown Address: 8691 Cooks Mill Road Website: https://www.maxdrivemarketing.com/

In this Kitchen Side episode of The Long Game Podcast, the Omniscient Digital team explores the tension between moving fast and making smart decisions. Speed is often praised in startups and growth environments, but it can lead to thrashing, burnout, and wasted effort when misapplied. Through reflections on agency work, in-house roles, and working with clients, they examine how to balance urgency with focus, and how strategic patience—paired with tactical speed—can create real momentum. They also share real-world SEO and AI examples of teams pivoting too fast, chasing trends, and missing out on compounding gains due to lack of prioritization, alignment, or decisiveness.Key TakeawaysSpeed ≠ Thrashing: Speed is powerful—but not when it means jumping between tactics without a long-term direction.Experimentation Requires Discipline: The best teams move quickly within a defined portfolio of experiments, not across constant strategic shifts.AI and SEO Demand New Timelines: Understanding how long it takes to see results from AI Overviews or SEO changes is critical for smart investment.Strategic Decisions Need Time: Channel or strategy-level shifts should have space to breathe—tactical pivots can happen faster.Avoid Becoming the Bottleneck: Leadership speed often comes down to fast approvals, trust, and timely delegation.Portfolio Thinking Beats All-In Bets: High-performing orgs allocate some resources to R&D and experimentation while maintaining core execution.Alignment Enables Flow: Teams that communicate clearly and early across departments unlock faster execution and reduce friction.Show LinksConnect with David Khim on LinkedIn and TwitterConnect with Alex Birkett on LinkedIn and TwitterConnect with Allie Decker on LinkedIn and TwitterConnect with Omniscient Digital on LinkedIn or TwitterWhat is Kitchen Side?One big benefit of running an agency or working at one is you get to see the “kitchen side” of many different businesses; their revenue, their operations, their automations, and their culture.You understand how things look from the inside and how that differs from the outside.You understand how the sausage is made. As an agency ourselves, we're working both on growing our clients' businesses as well as our own. This podcast is one project, but we also blog, make videos, do sales, and have quite a robust portfolio of automations and hacks to run our business.We want to take you behind the curtain, to the kitchen side of our business, to witness our brainstorms, discussions, and internal dialogues behind the public works that we ship.Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more.Some interviews you might enjoy and learn from:Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)Building Competitive Marketing Content with Sam Chapman (Aprimo)How to Build the Right Data Workflow with Blake Burch (Shipyard)Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:Blue Ocean vs Red Ocean SEOShould You Hire Writers or Subject Matter Experts?How Do Growth and Content Overlap?Connect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/

AI Eats Your Content Is your website feeding the AI overlords? Or hiding all the good stuff under napkins and toggles? On this week's EDGE of the Web, Erin Sparks sits down with Carolyn Shelby, Principal SEO at Yoast, to reveal why your site's juiciest content may be lost to the bots (and your users, too).   We dig into Carolyn's strategies for structuring content that's not only valuable to users, but also perfectly plated for LLMs like GPT and Google's AI Overview. From the new LLMs.txt “treasure map” for your website to deep dives on why schema isn't your silver bullet, Carolyn delivers expert guidance (complete with sheet cake metaphors and cafeteria tray analogies) to help you chunk, serve, and show off your best ideas for the AI appetite.   And, for those still determined to hide FAQs behind fancy sliders… watch out. Carolyn shares why conversion flow isn't where you think it is, and why making peace with longer, openly structured info pages might just save your SEO bacon (and your server bills).   We wrap with practical tips to build up your content strategy for AI, advice on speaking your users' language, and a side of wit. Press play for your weekly dose of SEO smarts, AI survival tactics, and enough food metaphors to power your next content audit!   [00:04:51] Content Strategy for AI Search Visibility  [00:08:33] Visual Analogy: “Cake & Frosting” Content Model [00:09:31] EDGE of the Web Sponsor: PreWriter.AI from Bruce Clay [00:11:00] Rethinking Page Design: Human UX vs. LLM Accessibility [00:14:04] Redefining Conversion Funnel: From Site-Centric to AI-Centric [00:16:27] Alternate Markdown Versions of Pages [00:18:09] EDGE of the Web Housekeeping Break: Upcoming Guests & News Podcast [00:19:35] Balancing Clarity, Structure & Creativity for Humans and AI [00:24:34] Transition Phrases: Building Logical Bridges in Content [00:28:33] Search Rankings as the Gateway to LLM Visibility [00:30:42] EDGE of The Web Sponsor: Inlinks (WAIKAY) [00:32:11] Required Mindsets: User Intent & Conversational Language [00:36:10] Measuring Performance: Beyond Traditional Rank Tracking [00:39:19] Final Actionable Tip: Create Helpful, Original Content [00:39:57] Where to Find Carolyn: Articles, Social, & Publications   Thanks to Our Sponsors! PreWriter.AI: https://edgeofthewebradio.com/prewriter  Inlinks WAIKAY https://edgeofthewebradio.com/waikay   Follow Our Guest Twitter: @cshel LinkedIn: https://www.linkedin.com/in/cshel/    Resources Learn about Ladonia (DONATE!): https://www.ladonia.org/about/  Carolyn's Posts on LLMS.txt: https://www.cshel.com/ai-seo/how-llms-interpret-content-structuring-for-ai-search-unedited-version/  https://searchengineland.com/llms-txt-isnt-robots-txt-its-a-treasure-map-for-ai-456586

Full Show Notes with links and detailed notes from this episode can be found herevisit www.frameoflife.co for more info

Theo Roberts — SEO Isn't Dead. It's Everywhere. SEO is dead. Again. Apparently. Another week, another LinkedIn post declaring the end of search as we know it. AI overviews are stealing clicks. LLMs are the new gatekeepers. Google's slipping. And suddenly, everyone's an expert on what's "killing" SEO. Here's the truth: SEO isn't dead. It's evolved. And if you're still optimizing like it's 2019, you're already behind. Theo Roberts—Head of SEO at eCom@One—joins Richard this week to set the record straight on what's actually happening with AI, search, and how eCommerce brands should be thinking about visibility in 2025. Fresh from talks at eCommerce Expo and the Salesforce Summit, Theo breaks down the real impact of AI overviews, LLMs, and the rise of platforms like Reddit, TikTok, and ChatGPT as search engines. This isn't fear-mongering. It's practical, tested strategy from someone who's delivering results right now. They dig into why Google still holds 89% of search (but why that's dropped for the first time), how to actually optimize for AI visibility without abandoning traditional SEO, and why the brands winning right now are the ones thinking bigger than just the SERP. Theo shares a case study where answering Reddit questions led to 11% of content acquisition and a 124% revenue increase. He explains why link building has had a resurgence, how to stabilize volatile rankings with category-focused PR, and why "search everywhere optimization" is the mindset you need to adopt—now. Whether you're drowning in AI panic, frustrated by stagnant rankings, or just trying to figure out what the hell to prioritize next, this episode cuts through the noise with clarity, examples, and a roadmap you can actually follow. Listen to the full episode now. And remember: SEO isn't dead. You just need to know where to show up. Find out more about your AI Visibility Audit here. Topics Covered 00:00 — Introduction: Why AI and SEO are dominating industry conversations right now 03:15 — Should brands optimize for customers or algorithms? (Spoiler: both) 06:42 — Is Google still king? The 89% stat and what it really means 10:28 — Why "search everywhere optimization" is the new SEO 14:51 — AI overviews explained: when they show up and how to get featured 19:33 — The Reddit strategy that drove 124% revenue growth in 6 months 25:47 — Link building is back—and it's working faster than you think 31:16 — Category pages are the cheat code: technical + content + PR 35:02 — How to check your AI visibility (and why it matters before ChatGPT launches shopping) 40:29 — Why video is now essential for ranking in AI overviews 44:18 — The content refresh routine that protects your rankings 47:55 — Theo's prediction: SEO is beyond the SERP

Jack Chambers-Ward dives into the evolving world of SEO, AI, and branding with guest Yordan Dimitrov, SEO Manager at Reflect Digital. They discuss the importance of brand consistency, the role of LLMs (Large Language Models) like ChatGPT in shaping user experiences, and the pivotal strategies for maintaining visibility and relevance in an ever-changing digital landscape. If you're curious about how AI is impacting SEO or want tips on optimising your brand's digital presence, this episode is packed with valuable insights and recommendations.Don't miss out on Yordan's upcoming talk at Brighton SEO and the exciting discussions around these crucial topics!Follow Yordan:Reflect Digital: https://www.reflectdigital.co.uk/ Website: https://yordandim.com/BioLink: https://yordan.bio.link/LinkedIn: https://www.linkedin.com/in/dimitrovy/ Bluesky: https://bsky.app/profile/yordan-dimitrov.com BrightonSEO talk: https://brightonseo.com/talks/forget-seo-vs-ai-build-a-brand-people-trust-or-get-left-behind 00:00 Embracing AI: The Younger Generation's Journey01:14 Introduction to the Podcast01:29 Interview with Yordan Dimitrov01:41 The Importance of Brand in SEO02:20 Upcoming Brighton SEO Event04:15 SEO Strategies and User Behaviour06:17 The Role of Brand and Visibility10:05 Impact of AI on SEO Metrics13:49 User-Generated Content and Reviews22:21 Personalisation and AI in Search25:14 The Future of Search and AI31:06 Meta's AI Integration and User Consent32:01 The Shift in Digital Marketing Metrics33:04 The Impact of LLMs on User Conversion34:32 E-commerce Strategies for Better User Experience37:44 The Importance of Consistent Branding38:39 Personalisation and Localisation in Marketing45:55 The Role of User-Generated Content51:31 Adapting SEO Strategies for AI and LLMs54:17 Tool and Content Recommendations59:43 Conclusion and Final Thoughts

SummaryIn this conversation, Joe Sullivan, co-founder of Gorilla 76, discusses his journey in industrial marketing, the importance of deep expertise in B2B marketing for manufacturers, and the strategic decision to charge for initial consultations. He emphasizes the need for high-quality content in marketing, the evolving landscape of SEO, and the significance of measuring marketing results effectively. In this conversation, the speakers delve into various aspects of marketing strategies, focusing on the importance of understanding marketing metrics, the distinction between inbound and outbound marketing, and the significance of crafting effective outreach emails. They discuss the balance between achieving fast results and building sustainable marketing success, the necessity of aligning marketing and sales efforts, and the difficult decision of knowing when to let go of a client. The insights shared provide valuable guidance for businesses looking to enhance their marketing effectiveness and overall success.TakeawaysGorilla 76 specializes in industrial marketing for B2B manufacturers.Deep expertise is crucial for effective marketing strategies.Charging for initial consultations helps establish trust and commitment.Content marketing should prioritize quality over quantity.SEO is a long-term strategy that requires patience and consistency.Narrowing focus on specific keywords yields better results.Understanding the sales cycle is essential for measuring marketing success.Engaging with subject matter experts enhances content quality.Proactive content distribution is key to reaching target audiences.Marketing metrics should include both leading and trailing indicators. Understanding your marketing funnel is crucial for success.Inbound marketing is a long-term strategy that builds authority.Outbound marketing can yield quick results but requires careful targeting.Crafting personalized outreach emails increases engagement.Positioning your business effectively is essential for attracting the right clients.Aligning marketing and sales teams can drive better results.Utilizing the right tools helps analyze customer behavior effectively.It's important to assess the profitability of client relationships.Transparent communication with clients can lead to better outcomes.Providing solutions when parting ways with clients shows professionalism.Chapters00:00 Introduction to Joe Sullivan and Gorilla 7602:59 The Evolution of Gorilla 76 and Its Niche06:09 Understanding B2B Marketing for Manufacturers09:02 The Importance of Deep Expertise in Marketing12:03 Charging for Initial Consultations: A Strategic Move14:49 Content Marketing: Quality Over Quantity18:04 SEO Strategies and Keyword Implementation21:06 Measuring Marketing Results for Manufacturers26:49 Understanding Marketing Metrics and Funnel Analysis30:35 Inbound vs Outbound Marketing Strategies34:35 Crafting Effective Cold Outreach Emails37:50 Balancing Fast Results with Sustainable Marketing Success44:14 Aligning Marketing and Sales for Success48:03 Knowing When to Fire a ClientCredits:Hosted by Ryan RoghaarProduced by Ryan RoghaarTheme music: "Perfect Day" by OPM  The Eggs Podcast Spotify playlist:bit.ly/eggstunesThe Plugs:The Show: eggscast.com@eggshow on X and InstagramOn iTunes: itun.es/i6dX3pCOnStitcher: bit.ly/eggs_on_stitcherAlso available on Google Play Music!Mike "DJ Ontic": Shows and info: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠djontic.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@djontic on twitterRyan Roghaar:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠rogha.ar

The research is clear: 80% of listeners tune in mainly for the host, not the format, not the gear, but the person behind the mic. Today, we continue our podcasting news conversation with fresh headlines and honest discussion about what really keeps audiences listening. We discuss Adobe's AI-powered speech tool, making TIME's Best Inventions of 2025 list, sparking debate about how creators understand and utilize AI. The crew also weighs in on Auphonic, sharing their own experiences, frustrations, and thoughts on whether these tools support or stifle authenticity. From there, we unpack what this new research means for creators and why personality, connection, and consistency matter more than any algorithm.Episode Highlights: [03:55] Congratulations to Signal Award Winners[04:41] Adobe Podcast's Big 'Time Magazine' Win[13:34] AI in Podcasting: A Reality Check[28:52] Optimizing Blog Content for Google[29:58] AI and SEO Strategies[35:22] Host Connection in Podcasting[43:20] Engagement and DiscoverabilityLinks & Resources: Join The Empowered Podcasting Facebook Group:www.facebook.com/groups/empoweredpodcasting⁠Podcasting Made Simple Live: https://bit.ly/4omrkXSCongratulations to Kenda Lawson For Her Signal Award Win: https://www.signalaward.com/winners/#2025/shows/all/All/1979/-1/7Adobe Enhance: https://time.com/collections/best-inventions-2025/7318238/adobe-podcast-enhance-speech/Auphonic: www.Auphonic.comJunaid Ahmed on Podcasting Made Simple Live: https://bit.ly/4omSr4YWhy the Host is Key: https://bit.ly/3WHF4k2Remember to rate, follow, share, and review our podcast. Your support helps us grow and bring valuable content to our community.Join us LIVE every weekday morning at 7 am ET (US) on ⁠Clubhouse⁠: ⁠⁠⁠ https://www.clubhouse.com/house/empowered-podcasting-e6nlrk0w⁠⁠Or Join us on Chatter: https://preview.chattersocial.io/group/98a69881-f328-4eae-bf3c-9b0bb741481dLive on YouTube: ⁠https://youtube.com/@marcronick⁠Brought to you by⁠ ⁠iRonickMedia.com⁠⁠ Please note that some links may be affiliate links, which support the hosts of the PMC. Thank you!--- Send in your mailbag question at:⁠ https://www.podpage.com/pmc/contact/⁠ or ⁠marc@ironickmedia.com⁠Want to be a guest on The Podcasting Morning Chat? Send me a message on PodMatch, here: ⁠https://www.podmatch.com/hostdetailpreview/1729879899384520035bad21b⁠

In this episode of SEO 101, Ross Dunn and Scott Van Achte cover the WPBakery vulnerability, Google's changes to ranking report tools, optimization tips for AI and generative search, LLM visibility tracker accuracy, local SEO updates for Bing Places and Google Local Pack, the impact of fake dates on AI rankings, and best practices for content credibility.Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Episode GB013-02 CJ's Advanced SEO Strategy - How to use your Blog to Attract More Clients CJ explains: "How to use your Blog for SEO!" (This is PART TWO... Don't Miss PART ONE!) Listen https://www.askawebgeek.com/wp-content/uploads/geek-bytes-013-02-Advanced-SEO-Strategy.mp3 -- Blog = Advanced SEO   ++ How to do a month of work in 2 hours. *** Learn more about Using your Website to Work for You!   - CJ's Free Workshop - http://MyWebsiteSafari.com Ask a Web Geek: Join our FB group: See Ask a Web Geek (@FB) Jump into our ongoing conversations! What are YOUR questions? How can we HELP YOU? More Resources: More Resources & links at Jungle-Studios.com/resources BONUS Trainings and Resources! Refer to / Browse https://jungle-studios.com/meet-cj Download Episode Related Episodes GB013-02 – CJ's Advanced SEO Strategy – How to use your Blog to Attract More Clients by CJ Gilbert | Oct 15, 2025 | Geek BytesEpisode GB013-02 CJ's Advanced SEO Strategy - How to use your Blog to Attract More ClientsCJ explains: "How to use your Blog for SEO!" (This is PART TWO... Don't Miss PART ONE!)-- Blog = Advanced SEO   ++ How to do a month of work in 2 hours. *** Learn more about... GB013-01 – CJ's Easy-to-use SEO Strategy – How to Attract More Clients to Your Website by CJ Gilbert | Oct 13, 2025 | Geek BytesEpisode GB013-01 CJ's Easy-to-use SEO Strategy - How to Attract More Clients to Your WebsiteCJ explains: "What is SEO?" -- Are you Lost in the SEO Jungle? Get too much Scam Email? Snake Oil! How to get more valuable traffic? -- CJ's Easy-to-use SEO Strategy On Page =... New Topics Discussed Weekly Join our Facebook Group Today! Want to Join Us? Join our FB Group to Ask a Question and Participate LIVE Play / Watch / Listen 1.) Join Us on Facebook 2.) Watch on YouTube 3.) Follow Us on Twitter 4.) Listen by Podcast Apple Podcasts | Google Podcasts | RSS

A candid, behind-the-scenes chat about building a business that actually fits your life. We dig into what's really changed in the market (especially in the last 6 to12 months), and Jess's Ordinary Business movement, a refreshing change to the sensational online “seven-figure in seven minutes” online business model. What You'll Learn The Case for the “Ordinary” Business Why sustainable, profitable, low-overhead businesses deserve more spotlight than vanity metrics. The hidden math behind big revenue screenshots (and how ad & team spend change the story). Market Shifts You Should Actually Act On How buyers' trust and attention have changed since 2020 and what that means for your funnel. Why specific > generic: niche offers that solve one clear problem are outperforming broad “everything” courses. Designing for Your Life, Not the Algorithm Building to your energy and capacity (e.g., solo by choice, tiny teams, or seasonal support). Different ways to win: more profit with fewer people, same income with fewer hours, or thoughtful growth that doesn't torch your calendar. Learn More The Ordinary Business (virtual summit & community) at theordinarybusiness.com Jess on Instagram: @jesscreatives OR @theordinarybusiness About Jess Jess Freeman is a web & SEO pro serving health and fitness entrepreneurs. She's proudly remained a solo operator (with light support), prioritizing profit, margin, and a business that fits real life, which inspired her to launch The Ordinary Business.

In this episode of Search With Candour, Jack Chambers-Ward hosts Pablo Lopez to discuss the future of clickless SERPs and their impact on SEO.They delve into the widespread adoption of AI in search engines like ChatGPT and Google's AI Mode, the effects on user journeys, and the shift from traditional SEO tactics to strategies focused on direct traffic and brand loyalty.Pablo shares valuable insights on audience understanding, content strategy, and the importance of integrating SEO with other digital marketing channels.If you're looking to stay ahead in the evolving world of SEO, this conversation is a must-watch!Follow PabloDept Agency: https://www.deptagency.com/   Pablo on LinkedIn: https://www.linkedin.com/in/pablolopezm/ Pablo's Recommendationshttps://ahrefs.com/blog/zero-click-search/ https://ipullrank.com/how-ai-mode-works https://seofomo.co/ 00:00 Introduction01:26 Welcome to Search With Candour02:54 Introducing Pablo Lopez04:02 The Future of Clickless SERPs07:51 User Adaptation to AI Mode10:58 Impact on User Behaviour and Trust19:58 Shifting SEO Strategies26:52 Measuring Success in a Clickless World36:36 User-Focused Content and Brand Loyalty38:39 SEO Strategies and Customer Understanding40:27 Impact of AI on Publishing and Content Creation50:54 Direct Traffic and Brand Recognition57:54 Recommendations01:07:44 Final Thoughts and Upcoming Episodes

As search engine optimization enters its next phase, analysts emphasize the importance of content quality over quantity. Spammy content with scatter-shot links can actually hurt Google rankings. Here's what to do about it, as explained by the experts.For more, visit https://linkdaddy.com/ LinkDaddy LLC City: Miami Address: 80 S.W. 8th Street, Suite 2000 Website: https://linkdaddy.com

In Part 2 of this engaging conversation with content marketing expert Andy Crestodina, we dive deeper into the evolving world of SEO, AI's growing role in content creation, and the power of collaboration. Andy shares insights on balancing human judgment with AI tools like Surfer SEO, creating successful local events, and leveraging original research to differentiate your brand. Whether you're a solo marketer, business owner, or content strategist, this episode is packed with actionable wisdom and fresh perspectives.

Send us a textIn this week's episode of Business Growth Talks, host Mark Hayward delves deep into SEO's evolving landscape, featuring an enriching conversation with Bruce Clay, a pioneer who coined the term SEO. The discussion traverses through the evolution of search engine optimization, Bruce Clay's substantial contributions to the field, and the ongoing challenges marketers face with Google's ever-evolving algorithms. This episode sheds light on how to maintain relevance in search rankings and adapt to the fast-paced digital marketing environment.Bruce Clay shares insightful perspectives based on his nearly 30 years of experience, offering guidance on navigating the complex SEO terrain. From founding a ground-breaking digital marketing agency to developing advanced tools and training thousands in SEO practices, Bruce provides a comprehensive look at what works today and common pitfalls to avoid. The episode explores overlooked strategies and critical adjustments you can make to elevate your site's search engine performance, enhance your online visibility, and ultimately, drive business growth.Key Takeaways:Evolution of SEO: SEO is constantly changing with Google's updates, requiring continual adaptation and learning.SERP Visibility: Achieving high visibility on search engine results pages goes beyond traditional SEO, necessitating innovative tactics to appear in various SERP features like People Also Ask and AI-generated answers.SEO and AI: Effective SEO is crucial for better AI engagement, as AI relies on well-optimized data for accurate responses.Debunking Myths: Many persist in misguided strategies like link purchasing, despite Google's stance against them.Future of Search: The digital space is evolving towards AI integration, necessitating businesses to remain agile and forward-thinking.Resources:Bruce Clay Inc.: BruceClay.comSEO Tools & Training: Available at SEOtools.com and SEOtraining.comPrewriter AI: An AI content research tool by Bruce Clay designed to optimize content creation.LinkedIn: Bruce is active on LinkedIn for professional networking and inquiries.Listen to the full episode to deep dive into the intricacies of modern SEO strategies and how to future-proof your digital marketing approach. Stay tuned to Business Growth Talks for more insights and expert advice in upcoming episodes.Support the showIf you want to watch the full video of this episode go to:https://www.youtube.com/@markhayward-BizGrowthTalksDo you want to be a guest on multiple podcasts as a service go to:www.podcastintroduction.comFind more details about the podcast and my coaching business on:www.businessgrowthtalks.comFind me onLinkedIn - https://www.linkedin.com/in/mark-hayw...Tik Tok - https://www.tiktok.com/@mjh169183YouTube Shorts - https://www.youtube.com/@markhayward-BizGrowthTalks/shorts

In this conversation, Pat Zingarella, CEO of Invest Clearly, shares his journey from a corporate sales career to entrepreneurship in the real estate syndication space. He discusses the challenges and strategies involved in building a two-sided marketplace for real estate reviews, emphasizing the importance of objectivity and user engagement. Pat also highlights current trends in limited partnerships, the mission of Invest Clearly, and future growth prospects, including potential funding opportunities. Ultimate Show Notes: 00:00 Introduction to Capital Hacking 00:43 Pat Zingarella's Journey to Invest Clearly 05:29 Building a Two-Sided Marketplace 11:19 User-Generated Content and SEO Strategy 17:07 Monetization and Business Model of Invest Clearly 23:26 Future Growth and Investment Opportunities Connect with Pat on Social:https://investclearly.com/  https://www.linkedin.com/in/pasqualezingarella/ Turn your unique talent into capital and achieve the life you were destined to live. Join our community!We believe that Capital is more than just Cash. In fact, Human Capital always comes first before the accumulation of Financial Capital. We explore the best, most efficient, high-integrity ways of raising capital (Human & Financial). We want our listeners to use their personal human capital to empower the growth of their financial capital. Together we are stronger. LinkedinFacebookInstagramApple PodcastSpotify

SEO is evolving beyond traditional keyword rankings, and the businesses thriving in 2026 are those adapting to AI search tools — creating unprecedented opportunities for forward-thinking marketers.While Google still dominates with billions of searches daily, the emergence of AI Overviews, ChatGPT, and Perplexity is fundamentally changing how people find information online.For businesses targeting decision-makers and high-value customers, mastering these new SEO strategies isn't just smart — it's becoming essential.In this episode, I reveal:The hidden mechanics behind AI Search Optimisation (including how tools like Perplexity reveal their underlying searches, giving you a roadmap to visibility)Why one lawn care client saw 120% traffic growth year-on-year whilst competitors lost traffic to AI cannibalisationHow we transformed 778 sessions into 150,000 sessions (a 20,000% increase) by moving beyond individual keywords to strategic topic clustersThe exact content formatting that helped a global skincare brand increase organic traffic by 451% and e-commerce revenue by 8.5%Why embedding commercial actions directly into content pages is now essential (and how this simple shift drives immediate revenue)I'll share real-world success stories from campaigns shortlisted for 14 Global Search Awards, including how we helped a mortgage business rank for 69,000 keywords in just 12 months.If you're ready to implement award-winning SEO strategies whilst your competitors remain fixated on outdated tactics, this episode provides your complete action plan for dominating search in 2026.

AI is changing the SEO game, and the smartest marketers are already taking advantage. In this video, I walk through AI SEO as a cost-effective way to boost performance, how AI is reshaping optimization, and why YouTube content ideas and A/B testing matter more than ever. I also dive into the future of SEO where AI sits at the center of digital marketing. TIMESTAMPS (00:00) Introduction to $0.25 SEO Strategies (02:59) Leveraging AI for SEO Optimization (06:07) YouTube and Content Ideation (08:52) Conversion Optimization and A/B Testing (11:04) Future of SEO and AI Integration How to Connect: IG: / ericosiu X: / ericosiu

In this episode of The Long Game Podcast, Alex Birkett speaks with Nick Lafferty (Head of Marketing) and Josh Blyskal (AI Strategist) from Profound, an AI visibility platform focused on answer engine optimization (AEO). They explore the shift from SEO to AEO, where brands must optimize for AI-driven search experiences across ChatGPT, Perplexity, and Google's AI Overviews. The conversation covers why agility is the new moat, how brand mentions and structured content shape AI visibility, and how both startups and incumbents can compete. Nick and Josh share tactical approaches—from Wikipedia and affiliate strategies to structured HTML tables—that improve citations in AI-generated answers. The discussion underscores the rising importance of PR, off-site visibility, and concise, high-utility content in the AI search era.Key TakeawaysAEO Defined: Answer engine optimization is about making your brand the chosen answer in AI-driven search experiences.User Experience Wins: Search is converging with chat—people want answers, not links—so engines prioritize utility and ease.Agility as a Moat: Speed and adaptability matter more than long-term content calendars in today's volatile AI search space.Brand Mentions Beat Keywords: AI models lean heavily on off-site mentions (Reddit, Wikipedia, affiliates) as trust signals.Structured Content Boosts Citations: Bullet points, HTML tables, and concise formatting make content “citation-friendly” for AI.Startups vs. Incumbents: Incumbents benefit from brand equity, but startups can flank them by acting faster and publishing niche, high-utility content.PR Is Back: Media coverage and Wikipedia presence play a critical role in being cited by AI engines.Show LinksVisit Profound on Linkedin and XConnect with Nick Lafferty  on LinkedInConnect with Josh Blyskal on LinkedInConnect with Alex Birkett on LinkedIn and TwitterConnect with Omniscient Digital on LinkedIn or TwitterSome interviews you might enjoy and learn from:Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)Building Competitive Marketing Content with Sam Chapman (Aprimo)How to Build the Right Data Workflow with Blake Burch (Shipyard)Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:Blue Ocean vs Red Ocean SEOShould You Hire Writers or Subject Matter Experts?How Do Growth and Content Overlap?Connect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/

#284 Brand | Dave sits down with Ari Yablok, Head of Brand at Island, to share his approach to creating a brand in the cybersecurity space. Ari shares his journey from agency life to leading the brand narrative at Island, where he helped build the concept of the "enterprise browser."Dave and Ari Cover:The key differences between category creation and strategic positioning, and why it matters for B2B marketersThe steps to building a brand story that resonates with both your internal team and your target audienceHow focusing on the last 20% of branding efforts can elevate your company above the competitionTimestamps(00:00) - - Intro to Ari (04:33) - - Rapidly Growing Enterprise Browser Company Secures $375M in Series D Funding (08:42) - - SEO Strategy vs Branding (14:09) - - How Brand is an Art and a Science (19:24) - - Challenges in Cybersecurity Branding (21:08) - - Early Stage Marketing (29:48) - - Cognitive Behavioral Branding (34:57) - - How Ari Manages Projects with the Brand Team (37:07) - - Comfortable vs. Uncomfortable Approaches to Brand Strategy (41:25) - - What Founders Really Want to Do (46:31) - - Balancing the Day-to-Day with Visionary Goals Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***This episode of the Exit Five podcast is brought to you by Qualified.AI is the hottest topic in marketing right now. And one thing we hear a lot of you marketers talking about is how you can use AI Agents to help run your marketing machine.That's where Qualifed comes in with Piper, their AI SDR agent.Piper is the #1 AI SDR Agent on the market according to G2, and hundreds of companies like Box, Asana, and Brex, have hired Piper to autonomously grow inbound pipeline. How good does that sound?Qualified customers are seeing a massive business impact with Piper: a 3X increase in meetings booked and a 2X increase in pipeline.The Agentic Marketing era has arrived. And if you're a B2B marketing leader looking to scale pipeline generation, Piper the #1 AI SDR Agent is here to help.Hire Piper, the #1 AI SDR Agent, and grow your pipeline today.You can learn more at qualified.com/exit5

What's the Best Effective SEO Strategy for Beginners? Marketing Essentials with Favour Obasi-Ike (Glossary)| Get exclusive SEO newsletters in your inbox.This discussion offers an in-depth exploration of Search Engine Optimization (SEO) strategies, primarily for beginners and small business owners emphasizing the importance of audience targeting, answering user questions, and consistent content creation (such as blogs and podcasts) to improve online visibility.Key technical SEO aspects are highlighted, including securing a website with HTTPS, creating and submitting a sitemap (XML file) for search engine readability, and focusing on long-tail keywords for better conversion rates. The conversation also touches on the effective use of various platforms like Clubhouse, Google Analytics, and Google Search Console for data intelligence and content distribution, ultimately aiming to protect, earn, and scale a business's online presence.Next Steps for Digital Marketing + SEO Services:>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Need more information? Visit our Work and PLAY Entertainment website to learn about our digital marketing services.FAQs1. What is the fundamental principle of effective SEO for beginners?The best SEO strategy for beginners starts with understanding and targeting your audience by asking questions. SEO is fundamentally about providing answers to the questions people are asking. This approach not only helps you create relevant content but also aligns your efforts with how search engines (like Google, ChatGPT, Pinterest, YouTube, and Amazon) operate. By consistently answering these questions, you build authority and credibility, which are crucial for visibility and growth. Tools like Answerthepublic.com, Answerocrates.com, SparkToro.com, and Ubersuggest.com can help you identify these questions and understand audience intent.2. Why is audience understanding crucial for SEO and content creation?Understanding your audience is paramount because it allows you to create content that directly addresses their needs and queries. When you create content with the user's questions in mind, you're not just optimizing for algorithms; you're building a connection with your potential audience. This "three-way connection" between you, your audience, and the algorithm ensures that your content resonates with those actively searching for solutions. It helps bypass the algorithm by matching user intent with your offerings, leading to higher engagement and a stronger brand.3. What are the essential technical SEO elements for a beginner's website?For a beginner, ensuring strong technical SEO involves several fundamental steps:HTTPS Security Connection (SSL): Always secure your website with an HTTPS connection. This creates a privacy area for users, builds trust (indicated by a padlock in the browser), and is a crucial ranking factor for search engines. Websites without this are often flagged as "not secure," leading to immediate user abandonment.Sitemap (XML File): A sitemap is like a brain or a map for your website, allowing algorithms to read and understand its structure and content. While humans read HTML (hypertext markup language), algorithms read XML (expandable markup language). Platforms like WordPress (with plugins like Yoast, RankMath), Squarespace, Shopify, and Wix automatically generate sitemaps, but they must be connected to tools like Google Search Console and Google Analytics to be fully activated and effective.No Broken or Duplicated Links: Regularly check for and fix broken links and avoid duplicating content, as these issues can confuse search engines and negatively impact your ranking.4. How important are blogs and consistent content creation for SEO?Blogs (or articles, sources) are essential because they tell the world you have something valuable to say. Websites like Wikipedia, Reddit, Shopify, and Canva all leverage blogs to provide information. A consistent blogging strategy feeds your website with good, indexable information that can be submitted to various search engines (Google, Yahoo, Microsoft) and AI platforms (ChatGPT). This consistency helps you earn credibility, which in turn leads to broader distribution across different platforms, strengthening your online presence. For new businesses, publishing content 1-2 times a week can show significant results within 3-6 months.Glossary of Episode Key Terms: SEO for BeginnersAAlgorithm: A set of rules or instructions that a search engine uses to rank websites and determine the relevance of content to a user's query.AnswerThePublic.com / Answerocrates.com/ SparkToro.com / Ubersuggest.com: Website tools used for keyword research and understanding audience questions and interests.Article: A piece of written content on a website, essential for SEO and establishing expertise.Audience Targeting/Marketing: Focusing marketing efforts on a specific group of consumers who are most likely to be interested in a product or service.Access Links: See Backlinks.BBacklinks/Referral Links/Access Links/Image Links: Different types of links pointing back to a website, which are crucial for SEO authority.Binary Code: A computer language that uses only two symbols, typically 0 and 1, to represent information.Blog: A section of a website featuring regularly updated written content.Bootstrapping: Starting a business with little or no outside capital, relying on personal finances or operating revenues.Bottom of Funnel: The stage in the customer journey where users are ready to convert; content here targets these users.Broken Links: Hyperlinks that point to non-existent or moved pages, negatively affecting user experience and SEO.CChatGPT/Perplexity/Pinterest/YouTube/Amazon: Examples of platforms where users search for information, and SEO strategies can be applied to increase visibility.Clubhouse Plus: A paid feature on the Clubhouse app, offering tools to enhance user experience and business growth.Content Distribution: The process of publishing and promoting content across various platforms and channels.Content Reproduction/Publish/Distribute: The process of creating, making available, and spreading content across various channels.Conversion Opportunities/Lifts/Engagement: Metrics indicating how often users take a desired action (e.g., signing up, purchasing), how much those actions increase, and how users interact with content.Credibility: The quality of being trusted and believed in, built through consistent and valuable content.DData Intelligence/Market Intelligence: Gathering and analyzing information to understand market trends, customer behavior, and competitive landscapes.Duplicated Links: Multiple links pointing to the same content, which can confuse search engines and dilute link equity.FFAQs (Frequently Asked Questions): A section of a website that provides answers to common customer questions, useful for both users and algorithms.GGoogle Analytics: A free web analytics service that tracks and reports website traffic, providing insights into user behavior.Google Business Profile (formerly Google My Business): A free tool from Google that helps businesses manage their online presence across Google, including Search and Maps.Google Developers: A platform for developers to learn about and use Google technologies.Google Search Central (formerly Google Webmasters): A resource provided by Google for website owners to improve their site's visibility in Google Search.Google Search Console: A free web service by Google that helps website owners monitor their site's performance in Google Search results and troubleshoot issues.HHigh Volume Searches: Refers to keywords that are searched for a large number of times by users.HTML (HyperText Markup Language): The standard markup language for documents designed to be displayed in a web browser, forming the readable text and links on a webpage.HTTPS (Hypertext Transfer Protocol Secure): A secure version of HTTP, the protocol over which data is sent between your browser and the website. Indicated by a padlock icon in the browser.IIndexable Content: Content that search engines can discover, read, and add to their index.International Business: A classification of a business based on its geographic operational scope being global.KKeyword Research: The process of finding and analyzing actual search terms that people use to find information.Keywords (for LinkedIn Newsletter): Important words or phrases in the title that help the newsletter rank in search results.LLLM Refs: A platform mentioned for AI-related search insights, particularly with Search Console and analytics.Local Business: A classification of a business based on its geographic operational scope being a specific town or city.Long-tail Keywords: Specific, longer keyword phrases that typically have lower search volume but higher conversion rates.Low Volume Searches: Refers to keywords that are searched for a small number of times by users.MMeta Tag/Meta Data: Hidden elements in a webpage's HTML that provide search engines with information about the page.Metadata (for video): Information about a video file, such as title, description, tags, and timestamps, that helps search engines understand and rank it.Mindset/Toolset/Skillset: Three crucial "sets" for business success, emphasizing mental approach, available resources, and learned abilities.Mobile-first Design: Designing websites primarily for mobile devices, given that a large percentage of web traffic comes from smartphones and tablets.MP4 File Name Convention: The naming structure of a video file, which can impact its discoverability if not optimized with keywords.NNational Business: A classification of a business based on its geographic operational scope being an entire country.PPixels (Meta, Pinterest, Google, TikTok): Small pieces of code placed on a website to track user behavior, conversions, and build audience lists for advertising.Podcast Distribution: The process of making a podcast available on various platforms (Apple, Spotify, iHeart, Pandora).Post-purchase: Refers to the stage of a customer's journey after they have made a purchase.Pre-purchase: Refers to the stage of a customer's journey before they make a purchase, influencing the type of content they seek.Protect, Earn, Scale (PES): A three-piece business model emphasizing security, credibility, and growth.QQuota on Google: A limit on the number of links (e.g., 10 per 24 hours) that can be submitted to Google for indexing.RRegional Business: A classification of a business based on its geographic operational scope being a specific area or state.Rookie Mistake: A common error made by beginners.RSS (Really Simple Syndication): A web feed format used to publish frequently updated works—such as blog entries, news headlines, audio, and video—in a standardized format.SSEO (Search Engine Optimization): The process of optimizing a website to rank higher in search engine results, thereby increasing organic (unpaid) traffic.Sitemap (XML file): A file where you provide information about the pages, videos, and other files on your site. Search engines read this file to crawl your site more efficiently.Source: The origin of information or content.SSL (Secure Sockets Layer): A standard security technology for establishing an encrypted link between a web server and a browser, ensuring data remains private. (Often referred to interchangeably with HTTPS).TTechnical SEO: Optimizing the technical aspects of a website (e.g., speed, mobile-friendliness, crawlability) to improve its search engine rankings.Top of Funnel: The stage in the customer journey where content aims for broad awareness.Topical Pillars/Clusters: A content strategy where a broad "pillar" topic is supported by multiple "cluster" content pieces that delve into specific subtopics.UURL (Uniform Resource Locator): The address of a resource on the internet, such as a webpage.UTM Parameters (Urchin Tracking Module): Tags added to a URL to track the effectiveness of online marketing campaigns.WWeb Page: A single document on the internet, typically in HTML format.Web Link: The address (URL) that points to a specific web page or resource.Website: A collection of interconnected web pages under a single domain name.XXML (eXtensible Markup Language): A markup language that defines a set of rules for encoding documents in a format that is both human-readable and machine-readable, commonly used for sitemaps.YYoast/RankMath/All-in-One SEO: Popular WordPress plugins that assist with SEO tasks, including sitemap generation.Digital Marketing SEO Resources:>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Read SEO Articles>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Need SEO Services? 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If you're a chiropractor trying to improve your website traffic and get more patients through Google, this episode is for you. Discover where most clinics go wrong with SEO — and the four key areas you should be focusing on instead. Episode Webpage & Show Notes: https://propelyourcompany.com/seo-for-chiropractors-what-works/Send in your questions. ❤ We'd love to hear from you!NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients.>> Save your spot

If your traffic fell off a cliff after recent Google updates and AI answers, you're not alone—especially if you're a recipe, YMYL (Your Money or Your Life), or niche blogger who used to win with long posts and ads. But SEO isn't dead—it's evolved. In my latest Blogger Genius Podcast episode, I'm talk to SEO strategist, Steven Schneider, who breaks down exactly how creators can still win in 2025: build visible authority, earn strategic backlinks, improve UX, and shift revenue toward newsletters and products. Show Notes: MiloTree Free Plan Steven Schneider 6 Purchasing Triggers Test Join The Blogger Genius Newsletter Become a Blogger Genius Facebook Group Subscribe to the Blogger Genius Podcast: iTunes YouTube Spotify The Problem Creators Are Facing in 2025 AI is answering queries and compressing clicks—brutal for “quick-answer” niches like recipes. Google is rewarding authority (E-E-A-T) and punishing thin UX (endless scroll, intrusive ads, fluff). Old playbooks (publish more posts, stuff in keywords, hope for ad RPM) don't move the needle. Solution in a sentence: Treat search like a brand + authority channel, not a traffic lottery. Build proof of expertise on every page, earn real mentions/links, and turn all attention into owned audiences and product revenue. What's Working Now (According to Steven) 1) Authority > everything Add clear E-E-A-T signals on every post and key page (not just your About page): Real author byline + headshot 2–3 credential links (culinary school, certifications, LinkedIn) Awards/press mentions (linked) Concise author bio block on each post This helps Google and readers trust that a human expert wrote it. 2) Backlinks with intent (no spray-and-pray) Guest on podcasts (links in show notes = high-quality, relevant). Offer expert quotes to other bloggers/journalists; pitch quick 2–3 sentence tips they can drop in with a link. Vary anchor text (brand, URL, topical phrases) and use reciprocal links sparingly. Paying for “time” vs “links” is a gray area—be selective and ethical. 3) UX that respects the reader Stop the 4,000-word detours; give the answer fast and add optional depth. Keep one H1 per page, logical H2/H3s, strong internal linking, and basic schema hygiene. Recipes/how-to: lead with the steps; put the story below. 4) BOFU content (not just top-of-funnel) Steven's agency prioritizes bottom-of-funnel, high-intent topics that convert to leads or sales—because SEO must tie to revenue. 5) Newsletter > ad RPM Clicks are down, but email still converts. Build a free newsletter, nurture weekly, and sell your own offers (ebooks, mini-courses, templates, memberships). 7-Step Action Plan (Do this in the next 14 days) Add E-E-A-T blocks site-wide Byline, headshot, 2–3 credential links, “Reviewed by” where relevant. Fix on-page structure One H1, clean headings, scannable sections, strong internal links among related posts. Create one “wow” asset (lead magnet or calculator) Examples: Gluten-free flour swap chart (instant, high-value) Meal-prep planner (fillable PDF) ROI/Cost calculator (tools get links + emails) Pitch 10 podcasts in your niche Offer 3 topic angles, a short bio, and a value-packed outline; request a site link in show notes. Run a “quote outreach” sprint Identify 25 relevant posts; email the author a ready-to-paste 2–3 sentence expert tip + your preferred link target (vary anchors). Publish 3 BOFU posts Bottom-of-funnel queries aligned to your product (e.g., “Meal-prep templates,” “Gluten-free baking guide PDF,” “One-hour blogging audit”). Launch or revive your newsletter Weekly format: 1 tip, 1 tool, 1 template. Soft-pitch your product/freebie in each send. Make This Easy (and Free) with MiloTree With the MiloTree Free Plan, you can: Sell one digital product (ebook, template, workshop replay) Offer a freebie/lead magnet with automatic delivery Add a social pop-up to grow followers while you sleep Spin up AI-generated pages (sales + opt-in) in minutes

In this episode of The Long Game Podcast, David Ly Khim interviews Michael Walrath, CEO and Chairman of Yext. Known for building and exiting multiple companies—including RightMedia and Moat—Michael shares how Yext evolved from a local lead-gen platform to a digital presence powerhouse. He dives deep into the fragmentation of search, the shift toward generative engines, and the rise of “agentic” AI-powered experiences. With candid reflections on strategy pivots and digital transformation, Michael urges marketers to rethink discoverability, measurement, and structured content in an era where your next customer might not be human, but an AI assistant making decisions on their behalf.Key TakewaysYext's Strategic Pivots: The company evolved from call-based lead gen to local visibility, to enterprise search—each requiring bold but risky reinvention.Google Dominance Has Peaked: With 92%+ of search traffic once flowing through Google, that landscape is now fragmenting due to LLMs and AI agents.Structured Data Drives Discovery: Clean, contextualized data remains a marketer's best lever for visibility—whether on Google or in LLM-powered engines.Brand Visibility Beats SEO Rankings: As AI agents answer more queries, brands must optimize for visibility across platforms, not just search engine results pages.The Agentic Web Is Coming: AI assistants with memory and context will handle more decision-making—marketers must build for both humans and machines.AI Shifts Are Already Here: Yext observed traffic shifts 6+ quarters ago—marketers should act now, not wait, to influence AI results.Reframing Attribution: Zero-click answers and agentic transactions require a shift from traditional web metrics to outcome-focused measurement.Show LinksVisit Visit Yext on Linkedin and XConnect with Michael Walrath on LinkedInConnect with David Khim on LinkedIn and TwitterConnect with Omniscient Digital on LinkedIn or TwitterSome interviews you might enjoy and learn from:Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)Building Competitive Marketing Content with Sam Chapman (Aprimo)How to Build the Right Data Workflow with Blake Burch (Shipyard)Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:Blue Ocean vs Red Ocean SEOShould You Hire Writers or Subject Matter Experts?How Do Growth and Content Overlap?Connect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/

In this episode of The Simple and Smart SEO Show, host Crystal Waddell welcomes Heather Physioc, Chief Discoverability Officer at VML, for a deep dive into the evolving world of search and digital strategy. Heather shares her insights on why Google isn't the only search engine that matters, how AI is reshaping the search journey, and why content needs to serve users at every stage—from discovery to post-purchase. From structured data to customer retention via social media, this episode is packed with practical takeaways for marketers, SEOs, and business owners.Key Takeaways:SEO Isn't Just About Google Anymore: Platforms like TikTok, Pinterest, Reddit, and in-platform AI search tools are becoming vital in the discoverability ecosystem.AI Should Enhance, Not Replace Creativity: Use AI to eliminate repetitive tasks and streamline workflows—not to substitute authentic human communication.Brand Experience Matters Across the Entire Journey: From awareness to post-purchase content, every touchpoint contributes to discoverability and trust.Structured Data Is Critical for E-commerce SEO: Schema and well-organized product feeds prepare brands for AI-powered commerce search.Jobs to Be Done Framework is More Relevant Than Ever: SEO should be rooted in solving real user problems, especially in the age of contextual, compound queries.Connected Data Sets = Smarter Strategy: Siloed data is a barrier. Connecting data from search, UX, customer service, and more leads to stronger insights.Episode Highlights:"Google is not the only platform out there where people are engaging in search activities." – Heather Physioc"AI has not replaced my copywriters. It has enabled them to produce more at the same high caliber.""Think beyond the lower funnel. The objective is not always a conversion or a click.""Jobs to be done isn't just a theory—it's a way to make your brand truly useful across all channels."Listener Action Items:Reevaluate Your SEO Strategy Beyond Google: Identify where your audience is searching and tailor your content accordingly.Use AI Thoughtfully: Let AText me your questions or comments!Does SEO feel confusing, overwhelming, or just plain impossible to figure out? You're not alone. That's why I created the AI SEO Foundations course, powered by Crystal GPT: your personal AI SEO coach designed for busy, creative business owners like you.Ditch the overwhelm and discover what SEO can do for your business! Head to SEOin7days.com (with the number 7!) and get started today—let's make your brand easy to find and impossible to ignore.Support the showWant to follow up on what you've heard? Search the podcast!Join the SEO SquadApply to be my podcast guest!