Podcasts about seo strategies

In this episode of The Ross Simmonds Show, Ross breaks down how search behavior has evolved beyond Google and why brands need a broader visibility strategy in the age of ChatGPT, Perplexity, Grok, and other LLMs. He shares five practical strategies to help marketers, creators, and business owners strengthen AI visibility, influence buyer discovery, and build a smarter content distribution engine for long-term growth. Key Takeaways and Insights: 1. Increase your brand's surface area - Visibility now depends on how often your brand appears across the sources LLMs use to generate answers. - Google and AI tools increasingly answer questions without sending users to your site. - Expanding brand mentions across blogs, videos, forums, and other platforms increases your chances of being cited. 2. Your Website Is No Longer the Only Asset That Matters - User-generated content, affiliate sites, and review platforms now play a major role in shaping buyer decisions. - Third-party trust signals can influence LLM responses even when direct traffic is declining. - Positive brand sentiment on platforms like G2, Capterra, TrustRadius, and Yelp can improve AI visibility. 3. Every LLM Sources Information Differently - Claude, Perplexity, ChatGPT, and Grok do not pull from the web in the same way. - Broad industry assumptions are less useful than prompt-specific research in your niche. - Marketers need to track which sources appear for their own target queries before building strategy 4. Reddit Requires Real Community Participation - Spamming Reddit or trying to manipulate conversations is a fast way to get banned. - Authentic engagement and value-first participation are far more effective than artificial promotion. - Building trust through genuine contribution can create a sustainable Reddit presence over time. 5. Reverse Engineer What LLMs Already Reward - Use keyword research as a proxy to estimate which queries may also appear in LLM usage. - Track prompts to see what content formats and sources are being cited. - If LLMs favor listicles, comparison pages, landing pages, YouTube videos, or Reddit threads, build for those patterns. 6. Build an AI Visibility Strategy That Drives Pipeline - The goal is not just awareness, but measurable business impact. - Teams should align SEO, content distribution, and prompt tracking into one structured visibility strategy. - Brands that play the long game will be better positioned to earn trust, citations, and conversions. —

As a podcasting business owner, one of your goals is to grow your podcast audience with the right listeners. But what happens when you are doing all the things you are told to do, like incorporating podcast SEO to grow your audience, yet your podcast growth is stagnant? If you've been doing keyword research and including keywords in your podcast episodes, but your podcast growth is non-existent, this episode is for you. I'm breaking down how to get more podcast listeners and why podcast SEO hasn't been working for you.In this episode, I'm giving you all the tea on:Why your podcast SEO strategy hasn't been workingWhat to fix so podcast SEO works for youHow to get more podcast listeners through SEOResources Mentioned in Today's Episode:Join the Evergreen Marketing AcceleratorRelated Episodes and Blog Posts:Episode 232: My Simple Process for Doing Podcast Keyword Research Ways I Can Serve You:Join the Evergreen Marketing Era NewsletterPodcast Launch Course: Podcast Like a Business Owner Back Pocket Podcast StrategistEvergreen Marketing AcceleratorRecommended Podcast + Business Tools:Email Marketing: Flodesk (14-day Free Trial)Podcast Hosting: Captivate (30-Day Free Trial) Recommended Keyword Research Platform: Keysearch.coCRM: Dubsado (Save 20% on your first month or year)Website Builder: Showit (30-Day Free Trial)Some of the above links are affiliate links, meaning I may earn a small commission at no additional cost to you.For show notes and resources mentioned in today's episode, head to www.mamaturnedmompreneur.com/episode311/Connect with Andria:Threads: @evergreenmarketingeraInstagram: @evergreenmarketingeraEmail: hello@mamaturnedmompreneur.comWebsite: www.mamaturnedmompreneur.com

→ Wanna use SEO to generate revenue?  Book a call here  https://www.breakingb2b.com/book-a-call   Episode #496 - Sam gives you the full SEO / AI-Search strategy his team are using to propel Adam Robinson's new SaaS (MoltSets), from zero to $10 million right now! You'll get access to all 3 articles from the proven plan that's already taken RB2B to Rank #1 on  Google + ChatGPT. So yes, this stuff works!   Here's what you get:

In this Kitchen Side episode, Alex Birkett and Allie Decker unpack what actually makes content valuable in the age of AI, moving past the tired debate over human versus AI-produced content to the deeper question of how companies should measure quality at all. Drawing on decision theory and the idea that almost anything can be measured, they argue that production method matters far less than whether a piece teaches something new and lands with the people it is meant for. They explore AI visibility as a kind of digital brand recall, why sentiment and context matter more than raw share of voice, and how incumbents and startups face very different battles in shaping their narrative across the web. The conversation also digs into why brands no longer own their own story, the compounding risk of building exposure in the wrong category, and why a human QA layer grounded in real customer understanding is the one part of the content system that should never be automated. Key Takeaways The debate over AI-produced versus human-produced content misses the deeper question of how to define and measure content quality in the first place. Almost anything can be measured if a decision carries uncertainty and risk, including fuzzy concepts like brand affinity or customer experience, by breaking them into concrete, quantifiable components. Measurement is only worth doing when the cost of collecting it is lower than the value of reducing uncertainty, and when you will actually act on the result. AI visibility works like a digital brand recall survey, but raw visibility is meaningless without understanding the context and sentiment in which a brand is mentioned. Segmenting prompts by ICP and buying stage reveals visibility gaps that aggregate scores hide, such as a brand appearing at 40 percent overall but only 4 percent for enterprise queries. Brands no longer own their own narrative, because if the rest of the web contradicts a company's website, LLMs treat the external consensus as the truth. Incumbents with high domain authority have an SEO advantage but face a harder AEO battle, since years of press, mentions, and third-party content are slow and expensive to re-steer. Startups can win by getting specific for narrow prompts and buying-journey stages, but building heavy exposure around one positioning creates risk if they later pivot. AI content programs fail because of weak systems, not the AI itself, so the durable model is human strategy up front, AI in the middle, and a human QA layer at the end. Customer understanding is the last defensible advantage, and the one part of the content system that should stay human is the empathy to judge whether a piece will actually land. Show Links Connect with Alex Birkett on LinkedIn and Twitter Connect with Allie Decker on LinkedIn and Twitter Connect with Omniscient Digital on LinkedIn or Twitter What is Kitchen Side? One big benefit of running an agency or working at one is you get to see the "kitchen side" of many different businesses; their revenue, their operations, their automations, and their culture. You understand how things look from the inside and how that differs from the outside. You understand how the sausage is made. As an agency ourselves, we're working both on growing our clients' businesses as well as our own. This podcast is one project, but we also blog, make videos, do sales, and have quite a robust portfolio of automations and hacks to run our business. We want to take you behind the curtain, to the kitchen side of our business, to witness our brainstorms, discussions, and internal dialogues behind the public works that we ship. Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more. Some interviews you might enjoy and learn from: Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO) Building Competitive Marketing Content with Sam Chapman (Aprimo) How to Build the Right Data Workflow with Blake Burch (Shipyard) Data-Driven Thought Leadership with Alicia Johnston (Sprout Social) Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath) Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency: Blue Ocean vs Red Ocean SEO Should You Hire Writers or Subject Matter Experts? How Do Growth and Content Overlap? Connect with Omniscient Digital on social: Twitter: @beomniscient LinkedIn: Be Omniscient Listen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/

→ Wanna use SEO to generate revenue?  Book a call here  https://www.breakingb2b.com/book-a-call Episode #495 - Sam sits down (well, stands up actually!) with Aimen Chouchane, a marketing leader who's joined 4x different B2B tech companies as their very first marketing hire. We dig into the common mistakes founders make, the trap so many fall into chasing LinkedIn's AI hype, and why a strong support network matters far more than people often think.   Here's what you get on this one:  

ElectraMet uses electrochemistry to pull copper and other critical minerals out of industrial wastewater — technology invented by PhDs and sold to wastewater managers at the world's largest semiconductor fabs. Chris Richardson, a communications major with no electrochemical background, has to make that legible without dumbing it down. His answer isn't better explaining. It's association: make sure Google and the LLMs know which published scientists belong to your company, then build content on top of that link. Along the way he argues GEO is mostly just SEO done well, that earned backlinks still pay dividends, and that the surest way to win over a camera-shy expert is to show them what the internet already says about them.

If you've noticed a drop in your medical practice's website traffic over the last few months, you aren't alone—and your marketing isn't failing. The search landscape has fundamentally shifted. Brand new 2026 data reveals a staggering statistic: 68% of all Google searches in the US now end without a single click to an external website.In this episode, Jennifer and Corey break down why Google's transition into an "answer engine" is turning traditional click-through rates into vanity metrics. They share three concrete strategies for pivoting your digital footprint, explaining why your Google Business Profile is officially the new "front door" of your medical practice, and how to command authority right on the search results page.Tune in to discover:The Death of Vanity Metrics: Why raw organic website traffic is plummeting across the board and why practices must shift focus to high-intent conversion data and actual patient volume.The "Zero-Click" Safe Zones: Why branded searches, local business queries (Google Map Pack), and high-intent transactional searches (e.g., "book online for vein consultation") remain insulated from the zero-click drop.Optimizing for On-Platform Conversions: How to make your Google Business Profile practically flawless by adding pricing, complete service lists, direct booking links, and posting updates twice a week.Diversifying Outside the Google Ecosystem: Why long-term growth requires building brand authority across social video (Instagram, YouTube Shorts), direct patient email newsletters, and local community channels.

→ Wanna use SEO to generate revenue? : Book a call here  https://www.breakingb2b.com/book-a-call Episode #494 and this week Sam presents the full AI SEO system he uses to rank SaaS businesses in ChatGPT, Claude and Perplexity. There's a huge amount here for you and Sam really gets into the detail with this one! - Ready to learn how to get AI SEO to work for your B2B?, then hit play now!   Sam give you:   

Im Gespräch zwischen Mario Jung (OMT GmbH) und Hanns Kronenberg (Chefkoch GmbH) wird deutlich, wie radikal sich die SEO Welt durch KI Antwortsysteme wie ChatGPT, Gemini oder Perplexity verändert. Hanns beschreibt Grounding als das neue „SEO Battlefield“: KI Systeme übernehmen nicht einfach die bestplatzierten Suchergebnisse, sondern prüfen aktiv, welche Informationen belastbar sind, welche Quellen konsistent erscheinen und welche Marken sie guten Gewissens empfehlen können. Für Dich bedeutet das: Klassische Rankings verlieren an Bedeutung – entscheidend wird, ob KI Systeme Deine Marke überhaupt kennen, korrekt einordnen und als vertrauenswürdige Quelle nutzen. Hanns erklärt, dass Grounding technisch anders funktioniert als klassische Suche: KI fragt nicht „Welche Seite sollte ein Mensch besuchen?“, sondern „Welche Informationen stützen eine Antwort zuverlässig?“. Dadurch entstehen neue Herausforderungen: KI Antworten variieren stark zwischen Durchläufen, Quellen werden unterschiedlich gewichtet, und selbst Top 1 Rankings garantieren keine Erwähnung. Unternehmen müssen deshalb systematisch Sichtbarkeit in KI Antworten aufbauen, indem sie konsistente, eindeutige und strukturierte Informationen bereitstellen. Besonders kritisch sind die vier Grounding Risiken: Zitation, Entitätsverwechslung, Nicht Nennung und englischdominantes Revival. Diese führen dazu, dass Marken falsch beschrieben, verwechselt oder gar nicht berücksichtigt werden. Ein zentraler Lösungsansatz ist die Grounding Page: eine klar strukturierte, faktenorientierte Seite, die KI Systemen alle relevanten Informationen über Deine Marke liefert – ohne Storytelling, ohne Marketing Fluff. Sie unterscheidet sich deutlich von klassischen „Über uns“-Seiten. Hanns betont, wie wichtig es ist, alle öffentlichen Profile, Partnerseiten, Speaker Profile und Datenbankeinträge konsistent zu halten, da KI Systeme diese Quellen stark nutzen. Wichtigste Punkte für Online Marketer:innen • KI Antworten ersetzen klassische Suchergebnisse – Marken müssen in Antworten stattfinden, nicht nur in Rankings. • Grounding Pages werden zum zentralen SEO Asset der Zukunft. • Konsistenz über alle externen Profile (Speaker Profile, Partnerseiten, Datenbanken) ist entscheidend. • Messbarkeit verändert sich: Impressionen ≠ Erwähnung in KI Antworten. • Risiken wie Entitätsverwechslung oder Nicht Nennung müssen aktiv verhindert werden. Wenn Du verstehen willst, wie Deine Marke in Zukunft in KI Antworten sichtbar bleibt – und wie Grounding Deine gesamte SEO Strategie verändert –, dann hör Dir unbedingt die komplette Podcast Folge an. Sie liefert Dir die Denkanstöße, die Du jetzt brauchst, um nicht erst morgen sichtbar zu werden, sondern schon heute in KI Antworten stattzufinden.

→ Wanna use SEO to generate revenue? : Book a call here  https://www.breakingb2b.com/book-a-call In this podcast, Sam chats to Alex Mann from Lunos.ai about why so much of SaaS marketing is BORING. Don't be boring > Learn how to be remembered, trusted & then chosen by your dream prospects!   Alex spills the beans on:   

SEO verändert sich grundlegend. Rankings und Keywords allein reichen nicht mehr aus. Mit AI Search, Google AI Overviews und LLMs rücken Customer Journey, Positionierung und Business-Verständnis in den Mittelpunkt.Gemeinsam mit Ann-Kathrin Reitmeyer sprechen wir darüber, warum moderne SEOs heute nicht mehr nur Suchmaschinen verstehen müssen, sondern auch Produkte, Zielgruppen und Unternehmensstrategie.Wir diskutieren, warum das Ideal Customer Profile (ICP) wichtiger wird als Suchvolumen, weshalb viele Unternehmen ihre eigenen USPs nicht klar kommunizieren und wie LLMs Marken heute als Spiegel ihrer Außenwahrnehmung dienen.Außerdem sprechen wir über Customer Journey Audits, Messaging-Analysen, den Einsatz von AI zur Identifikation von Content-Lücken sowie darüber, welche KPIs in einer Welt mit sinkenden Klickzahlen wirklich noch relevant sind.Eine Folge für alle, die SEO nicht mehr als Traffic-Kanal, sondern als strategische Disziplin verstehen wollen.

In this episode of The Long Game Podcast, Alex Birkett sits down with Sofia Sulikowski, founder of Solera Strategies and former product marketer at dbt Labs, Tableau, and Atlan, to explore why standing out in a saturated content landscape has become a core product marketing problem. Sofia breaks down what "basic marketing" really requires, why internal narratives so often drift from how customers actually describe a product, and how pulling voice of customer language directly from calls and interviews can anchor messaging that actually resonates. They discuss the erosion of trust in marketing, from products being marketed ahead of their real capabilities to the flattening effect of AI generated content, and why human authored, technical, practitioner led voices are becoming a premium differentiator. The conversation also digs into how case studies are evolving from static logo and metrics templates into technical, narrative driven assets, and why the real measure of a successful customer story is whether the featured customer feels proud enough to share it themselves. Key Takeaways Product marketing is fundamentally "basic marketing": identifying what value a product provides, for whom, and how, then aligning every channel and message to that core. Internal assumptions about a product's value often diverge from real customer usage, which is why product marketing has to synthesize input from product, sales, and customer success teams. Pulling the exact language customers use, by sitting in on beta calls or QBRs, is an underused but effective way to anchor messaging customers already recognize. Not every customer quote deserves equal weight; separating signal from noise means understanding who gave a quote, how invested they are, and what their actual outcomes look like. Companies are increasingly marketing products ahead of their real capabilities, widening the gap between what's promised and what a customer experiences on first use. AI generated content compresses everything toward the same "average" output, flooding channels with low value content and burying pieces that offer something distinct. Technical, practitioner authored content, written by the people who did the work and lightly polished by marketing, is outperforming generic thought leadership because it carries real expertise. Case studies are shifting from a template of company background, pain points, and results tables toward a hybrid with technical blog posts that shows the actual "how," including architecture and implementation decisions. A mature case study program should be organized by goal: heavy hitter logos for credibility, gap fillers for common but underrepresented use cases, and hero stories that make the customer look good. The clearest signal that a case study succeeded isn't traffic or downloads, it's whether the featured customer is proud enough to organically share their own story with their network. Show Links Connect with Sofia Sulikowski on LinkedIn Connect with Alex Birkett on LinkedIn and Twitter Connect with Omniscient Digital on LinkedIn or Twitter Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more. Some interviews you might enjoy and learn from: Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO) Building Competitive Marketing Content with Sam Chapman (Aprimo) How to Build the Right Data Workflow with Blake Burch (Shipyard) Data-Driven Thought Leadership with Alicia Johnston (Sprout Social) Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath) Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency: Blue Ocean vs Red Ocean SEO Should You Hire Writers or Subject Matter Experts? How Do Growth and Content Overlap? Connect with Omniscient Digital on social: Twitter: @beomniscient LinkedIn: Be Omniscient Listen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/

Whether your website uses the StoryBrand framework, another messaging framework, or simply has strong marketing copy, great messaging alone isn't enough to improve your search rankings.StoryBrand is an excellent framework for creating clear, patient-focused messaging and stronger calls to action, but it wasn't designed to improve your SEO. That's why many clinic owners are surprised when they redesign their website, love the new messaging, and then wonder why their Google rankings, Google Maps visibility, or AI search presence don't improve.In this episode, you'll learn why messaging and SEO solve two different problems, and how combining the two creates a website that's both patient-friendly and search-friendly. We'll cover how to keep the messaging you love while using the language your future patients are actually searching for, organizing your content for Google and AI search platforms like ChatGPT and Gemini, and avoiding common website mistakes that can limit your online visibility.If you're planning a website redesign, updating your content, or simply want more patients to find your clinic online, this episode will help you create a website that's easier for patients to trust and easier for search engines and AI to recommend.Episode Webpage, blog, and show notes: https://propelyourcompany.com/website-messaging-and-seo/Book a discovery call: https://calendly.com/propelyourcompany/discovery-callSend in your questions. ❤ We'd love to hear from you!Webinar: The Hidden SEO Mistakes Costing Clinics Patients Right Now (And Easy Fixes You Can Start Making This Week)Save your spot: https://propelyourcompany.com/june/** Can't make it live? Register anyway. You'll get access to the limited-time replay. *** 

Looking for an easy way to strengthen your clinic's SEO without constantly creating new content?Internal linking is one of the most overlooked SEO strategies, yet it can have a significant impact on how Google, AI search platforms, and potential patients navigate and understand your website.In this episode, you'll learn why internal links matter, how they improve your website's structure, and simple ways to use them to strengthen your service pages, condition pages, blog posts, and other important content.Episode webpage and show notes: https://propelyourcompany.com/internal-linking/In this episode, you'll learn:What internal linking is and why it matters for SEOHow internal links help Google and AI search better understand your websiteThe biggest internal linking mistakes clinic websites makeWhich pages should receive the most internal linksSimple strategies you can implement without creating new contentHow internal linking improves both search rankings and the patient experienceWhether you're a chiropractor, physical therapist, dentist, med spa, or another healthcare provider, this episode will show you one of the simplest ways to improve your website's SEO and help patients find the information they need.Send in your questions. ❤ We'd love to hear from you!Webinar: The Hidden SEO Mistakes Costing Clinics Patients Right Now (And Easy Fixes You Can Start Making This Week)Save your spot: https://propelyourcompany.com/june/** Can't make it live? Register anyway. You'll get access to the limited-time replay. *** 

In this Kitchen Side episode, Alex Birkett, Allie Decker, and David Ly Khim unpack how brands should actually measure success in AI search, and why traditional attribution models are breaking down as buyer behavior shifts from search links to AI assistants and workflows. They discuss why self-reported attribution is becoming the most reliable signal available, the different tiers of AI visibility from simple citations to category-level consensus, and why AI visibility functions more like a brand recall survey than a channel you can optimize in isolation. The conversation also covers the idea of a “post-channel marketer” who coordinates across product, customer education, and PR, and why chasing visibility tactics with no underlying business purpose rarely pays off. Key Takeaways Self-reported attribution is more reliable than clickstream data for AI search because most AI-driven visits never result in a tracked click. AI visibility behaves more like a brand recall survey than a channel, reflecting how a brand compares to competitors rather than something to optimize in isolation. Picking up a citation on a narrow, low-competition prompt is easy, but shifting broader category-level consensus, like being named among the best CRMs, is far harder and requires changing an entire conversation. Correcting outdated third-party pricing information moved AI search outputs within about a month in one client engagement, though this was a sentiment fix rather than a visibility gain. Some AI answers now include negative or qualifying recommendations, meaning a mention doesn't always translate into a positive outcome for a brand. Different AI tools serve different roles, with ChatGPT and AI Overviews functioning as quick answer engines while agentic tools like Claude Code perform deeper multi-step research, and visibility strategies should account for that difference. Whether a company should publish a markdown version of its site for easier AI retrieval depends on its audience, mattering more for technical, developer-facing products than for typical B2B SaaS buyers. Sustainable AI search performance comes from investing in product experience, customer education, and reviews, since genuine third-party validation is difficult to fake once a brand has earned it. Marketing teams need a “post-channel” role that coordinates across product, customer success, and PR to influence sentiment and visibility, rather than treating this as an SEO-only or PR-only problem. Tactics pursued only to move an AI visibility score, with no underlying business purpose, are usually not worth the effort unless they're addressing existing negative sentiment. Show Links Connect with David Khim on LinkedIn and Twitter Connect with Alex Birkett on LinkedIn and Twitter Connect with Allie Decker on LinkedIn and Twitter Connect with Omniscient Digital on LinkedIn or Twitter What is Kitchen Side? One big benefit of running an agency or working at one is you get to see the "kitchen side" of many different businesses; their revenue, their operations, their automations, and their culture. You understand how things look from the inside and how that differs from the outside. You understand how the sausage is made. As an agency ourselves, we're working both on growing our clients' businesses as well as our own. This podcast is one project, but we also blog, make videos, do sales, and have quite a robust portfolio of automations and hacks to run our business. We want to take you behind the curtain, to the kitchen side of our business, to witness our brainstorms, discussions, and internal dialogues behind the public works that we ship. Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more. Some interviews you might enjoy and learn from: Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO) Building Competitive Marketing Content with Sam Chapman (Aprimo) How to Build the Right Data Workflow with Blake Burch (Shipyard) Data-Driven Thought Leadership with Alicia Johnston (Sprout Social) Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath) Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency: Blue Ocean vs Red Ocean SEO Should You Hire Writers or Subject Matter Experts? How Do Growth and Content Overlap? Connect with Omniscient Digital on social: Twitter: @beomniscient LinkedIn: Be Omniscient Listen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/

Most people trying to win at SEO are asking the wrong question. How do I get my traffic back? Wrong question. Wrong game. Wrong decade. Steve Wiideman has thirty years in this industry. He's seen every update, every panic, every agency pivot. And he'll tell you something most people charging you monthly retainers will never admit. The traffic isn't coming back. AI overviews are eating clicks before you even show up. Agentic commerce means people are buying inside ChatGPT and YouTube without ever touching your website. Zero-click isn't coming. It's here. It's done. It's the new normal. And most agencies are still selling you 2019 with a new logo. But here's the thing nobody's saying out loud. The fundamentals never broke. The shortcuts did. Content farms. AI-generated blog factories. Link blasters. Agencies who promised more content meant more traffic. Google's March update didn't come out of nowhere. It was a warning that had been building for years. And it landed hard. In this episode, Jaryd sits down with Steve to talk about what's actually happening. Why the businesses winning right now stopped chasing rankings entirely. How one sentence in a Google Maps review took a brand new burger joint to number one in two days. What agentic commerce means for your revenue model. And why single-source dependency on Google is the single biggest risk any online business is carrying right now. They also get into why twenty real brand fans beat an entire link-building team. How to build content in a shrinking-click world. And the mindset shift separating businesses that are growing from the ones watching their dashboards collapse. The agencies lying to you about AI aren't villains. They just don't know what else to sell you. Steve does.

"SEO takes 6 months." You've heard it. I've said it. You've gotten discouraged by it. But that's not my answer anymore—because it's not what I've seen happen with my clients.In this episode, I'm breaking down what SEO results actually look like, why the "6 months" rule doesn't apply when you start from the right place, & I'm sharing 2 client stories that'll have you rethinking everything you thought you knew about an SEO timeline.Spoiler: one of them even went from "I'm not a blogger" to making digital product sales from her blog.

AI tools like ChatGPT, Claude, and Perplexity can help clinics create content faster, but they can't replace a solid SEO strategy. In this episode, you'll learn what AI is actually good at, the common SEO mistakes clinic owners make when relying too heavily on AI, and how to use these tools effectively without hurting your rankings, visibility, or conversions. Discover why successful SEO requires more than content generation and what really moves the needle for clinic websites. Episode page: https://propelyourcompany.com/chatgpt-cant-do-seo/Send in your questions. ❤ We'd love to hear from you!Webinar: The Hidden SEO Mistakes Costing Clinics Patients Right Now (And Easy Fixes You Can Start Making This Week)Save your spot: https://propelyourcompany.com/june/** Can't make it live? Register anyway. You'll get access to the limited-time replay. *** 

Everyone wants to jump straight to keywords. I get it—it feels productive! But skipping the prep work first is one of the biggest SEO mistakes I see.In this episode, I'm breaking down exactly how to get started with SEO the right way—including the 3 questions you have to answer before you touch a single keyword. This is literally the order of operations I walk people through in the SEO Sprint!Whether you're brand new to SEO or you've tried it before and it didn't stick, this one's for you.→ Join the next SEO Sprint (starts June 22): https://brittanyherzberg.com/5-day-seo-sprint-intensive → Keysearch (*affiliate link): https://keysearch.co/?via=copybyb→ Get the full show notes here: https://brittanyherzberg.com/blog/how-to-get-started-with-seo-the-right-way——

Mark Herre, CEO and founder of SEOgame, joins Pathmonk Presents to explain how his white label SEO company helps digital agencies grow through performance-based search services delivered behind the scenes. He shares how SEOgame supports agencies with SEO execution, social proof, and case-study-driven credibility so they can win more business and retain clients longer. The episode also explores the role of networking, LinkedIn, evergreen case study content, local SEO, and AI search visibility in attracting the right partners. For agency leaders, founders, and marketers, this conversation offers practical insight into niche positioning, referral-led growth, and building durable client relationships through measurable SEO outcomes.

Send us Fan MailAre missed phone calls quietly costing your business customers and trust?In this episode of Imperfect Marketing, Kendra sits down with Laurent to talk about the rapidly evolving world of AI, specifically voice AI, and why it's becoming one of the most important tools for small businesses.Laurent shares his perspective after more than 20 years in digital marketing, SEO, e-commerce, and technology. Together, they explore how businesses are using AI to improve customer communication, create stronger trust, and avoid losing opportunities through missed calls and poor customer experiences.This conversation goes beyond prompts and automation. It dives into the human side of AI, including emotional intelligence, customer trust, and why understanding your audience still matters more than any tool.You'll also hear:Why voice AI is making a comeback in business communicationHow AI receptionists can support local businessesThe surprising SEO benefits of voice AIWhy AI should enhance humans, not replace themPractical advice for business owners who feel overwhelmed by AILaurent also shares one of the best perspectives on AI adoption we've heard yet: if you missed one wave of technology, don't worry, another train is always coming.If you've been wondering how AI can actually help your business in a practical, customer-focused way, this episode is packed with insight.About Our GuestLaurent is an entrepreneur and AI innovator specializing in voice AI technology for local businesses. With more than two decades of experience in digital marketing, SEO, SEM, e-commerce, and web ventures, he now focuses on helping businesses improve customer trust and communication through AI-powered voice solutions.Connect with LaurentLaurent welcomes questions and conversations from listeners. Visit the website above to connect through their social channels.

Want to keep showing up in search this summer without spending every waking hour creating content? Good news: you don't need a complicated SEO strategy to see results.In this episode of Everything SEO, Mckayla pulls back the curtain on her own summer SEO plan and shares exactly what she's doing to maintain visibility while spending most of her summer out of office. From blogging and content repurposing to email marketing and brand-building across platforms, she's breaking down the simple, sustainable strategy she's using to continue growing traffic, building authority, and setting herself up for a strong fall season.Questions answered in this episode:What should your SEO strategy look like during a slower season of business?How can blogging support long-term SEO growth even when you're out of office?Why is content repurposing one of the most effective SEO strategies available?How often should you be publishing content to maintain visibility in search?What are content clusters and why do they matter for SEO?How do internal links help improve rankings and authority?What role do platforms like Instagram, YouTube, Pinterest, and LinkedIn play in SEO?How does email marketing support your SEO strategy and website traffic?What is referral traffic and why is it important for search visibility?What types of keywords should you target if you want more conversions from SEO?Download the SEO Checklist (FREE!! because ily) and get six simple things you can do to improve your SEO in 15-minutes or less! → Click here to get your checklist!Download Your Free Checklist to Plan, Write, & Publish SEO Blog Posts→ Grab yours here!Check out the Back Pocket SEO Membership → Check it out hereMore Ways to Learn & Connect with Me:Blog: www.thecommamamaco.com/blogInstagram: @‌commamama.coDon't forget to follow and subscribe to the show to be notified when new episodes are available!

Ask Me Your SEO Questions!SEO isn't something you set once and leave forever. Sometimes the strategy that worked six months ago simply stops moving the needle. In this Beginner's SEO episode, I talk through the key signs it might be time to pivot your SEO strategy, from traffic drops and changing search behaviour to AI Overviews and shifting keyword intent. I'll also walk through how to assess what's actually happening and how to adapt your strategy so you're focusing on what will drive growth next in your small business! Grow your business with SEO by using the exact strategy I use with multimillion dollar companies: The Complete Beginner's SEO Course Is Here Enroll Here!Head to www.theplansuccess.com where you can get started on your SEO journey for free with some great free resources like the beginner's small business starter guide!And if you're not already, follow me over on Instagram for easy SEO tips!Website: theplansuccess.comInstagram - @theplansuccess

In this episode of The Simple and Smart SEO Show, Crystal Waddell revisits part one of her conversation with Andy Holland about performance SEO...the kind of SEO that focuses on sales, revenue, and meaningful business growth instead of vanity traffic.Andy breaks down why chasing massive traffic numbers can be misleading, especially when that traffic does not convert into revenue. He shares how bottom-of-funnel, buyer-intent pages can create real business impact, even when they do not bring huge traffic spikes. The big takeaway? SEO should help brands capture people who are ready to buy — not just attract people who are casually browsing.If you have ever wondered why your traffic is growing but your sales are not, this episode will help you rethink what SEO success should actually look like.Key Takeaways1. Performance SEO is about sales, not trafficAndy explains that performance SEO is focused on helping brands increase turnover and capture sales. Traffic graphs are interesting, but they do not tell the whole story if revenue is not growing.2. Not all traffic is valuableA website can attract hundreds of thousands of visitors and still fail to create meaningful business results. Andy gives the example of content that brings in massive traffic but attracts people who are nowhere near buying the actual product or service.3. Bottom-of-funnel content can be more profitableInstead of focusing only on top-of-funnel informational content, Andy shares how commercially focused pages with high purchase intent can dramatically increase revenue, even with very small traffic gains.4. Organic search helps capture today's buyersSEO works best when it helps your brand show up when people are already in buying mode. Andy compares search to a supermarket aisle: people are browsing, comparing, and deciding what to put in their basket.5. SEO creates small but powerful nudgesAndy describes SEO as a way to create online nudges that influence buyers at the moment they are deciding. Ranking organically gives your brand a chance to be part of that decision without paying for every click.Episode Highlights“Performance SEO is ultimately about turnover.”“Traffic has to be meaningful, not meaningless.”“Go do me a strategy that makes me money, not traffic.”Listener Action ItemsAudit your traffic: Look at your highest-traffic pages and ask: are these visitors likely to buy?Identify buyer-intent pages: Find the pages, products, or services that people visit when they are closer to making a decision.Stop chasing vanity metrics: Measure SEO by revenue, leads, conversions, and business impact — not just clicks.Create better nudges: Improve your product pages, service pages, comparison content, and purchase-intent content so buyers have a reason to choose you.Build SEO around profit: Focus your strategy on pages that support sales, not just pages that look good in a traffic report.Text me your questions or comments!Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)Here's a quick question: Are people actually finding your products on Google?If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.No tech headaches, no fluff. Join us at  Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)Here's a quick question: Are people actually finding your products on Google?If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.No tech headaches, no fluff. Join us atSupport the showBook a Shopify Store Strategy Call With Crystal!Want to follow up on what you've heard? Search the podcast!AFFILIATE LINKS:Start your Shopify Store!Get SurferSEO!Metricool (to be everywhere online, you NEED a social media scheduler!)Grid and PixelNote: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!

You can create great content, stay consistent, and still feel like your podcast is barely moving the needle in your business. And honestly? That's the part nobody really talks about when it comes to podcast growth.Because the issue usually is not effort. It's strategy.Today's conversation is such a powerful example of what can happen when you stop treating your podcast like content for the sake of content… and start building it like a business asset with a real Podcast SEO Strategy behind it.I'm joined by Lindsay Smith, host of Market This, who had already published more than 100 episodes before realizing her show was no longer aligned with the audience she actually wanted to attract or the business she wanted the podcast to support. Like so many business owners, she was showing up consistently, but the podcast was not creating the visibility, leads, or momentum she knew it could.So we repositioned the show.Through stronger podcast seo, clearer messaging, better podcast marketing strategies, and a more intentional content plan, Lindsay's podcast started charting in the Top 100 Marketing Podcasts in both Canada and the US. Her show became easier to discover through search and AI recommendations, especially for entrepreneurs searching for podcasting for business support and long-term business growth.But honestly, the biggest shift was not just visibility. It was sustainability.Instead of constantly wondering what to post or how to grow, the podcast finally started functioning like a system inside her business. One that supported podcast monetization, attracted aligned listeners, and made content creation feel lighter again.And this is where so many people get stuck. They focus on podcast promotion strategies without realizing the foundation itself is what needs to change.If your podcast feels invisible, exhausting, or disconnected from your actual business goals, this conversation will help you rethink what's possible with the right Podcast SEO Strategy in place.Doors are officially open for PODCASTS THAT CONVERT — the program designed to help coaches, creators, and online business owners build a podcast that drives trust, sales, and sustainable podcast growth without relying on social media algorithms or exhausting launches. Only 5 spots are available in this cohort. Apply now at janditchfield.co/join.If your podcast is getting listens… but not bringing in clients? This is for you! I'm hosting a brand-new FREE 3-day live workshop called From Listener to Lead, where I'm going to show you how to turn your podcast into something that actually helps grow your business.Because most business podcasts are built to “put content out there” — not actually bring in leads or sales.Inside this workshop, I'll show you how to:✨ Help the right people find your podcast✨ Create episodes that build trust and lead to sales✨ Plan your next 10 podcast episodes strategicallySo instead of wondering what to post next… your podcast actually starts working for your business.

In today's world of curated content, polished Instagram feeds, and highlight reels, it's easy for business owners to believe marketing is all about perception.But what happens when perception doesn't match reality?In this episode of The Visibility Podcast, Melissa Rose dives into the powerful difference between perception and truth in marketing, and why both matter if you want to build a trusted, sustainable business.Melissa unpacks how social media creates perception, why Google Business Profile acts as third-party verification, and how your website bridges the gap between what people see and what people actually experience when they work with you.If you are a dance studio owner, local business owner, or service-based entrepreneur trying to improve your visibility, marketing, SEO, and client trust, this episode is packed with practical insight and real talk.Because while social media may get attention… the truth is what gets people to stay.In This Episode: The difference between perception and truth in marketing  Why curated social media alone is not enough  How Google Business Profile builds trust and credibility  Why reviews, photos, and client feedback matter more than ever  The role SEO and Google search play in visibility  Why business owners are losing clients without realizing it  How your website should combine perception AND proof  Why visibility is more than just social media marketing  The connection between trust, search, and conversion  How AI and search behavior are changing local marketing Key Takeaways: Social media creates perception  Google Business Profile creates verification  Your website bridges the gap between the two  Visibility without trust will not convert  Reviews are one of the most powerful marketing tools you have Perfect For: Studio Owners  Brick-and-Mortar Businesses  Local Business Owners  Service-Based Entrepreneurs  Businesses wanting stronger SEO and local visibility  Anyone wanting to improve their Google Business Profile Melissa's Google Business Profile Workshop ✨ Live Workshop + Q&A ✨ On-Demand Training Available ✨ Learn how to optimize your Google presence before fall enrollment seasonKeywords:Google Business Profile, Local SEO, Visibility Marketing, Dance Studio Marketing, Small Business Marketing, Business Visibility, Google Reviews, Local Search, SEO Strategy, Brick and Mortar Visibility, Dance Studio Owner, Marketing Strategy, Service Business Marketing, Website Strategy, Online Reputation, ChatGPT Search, Google Optimization

In this episode of The Long Game Podcast, David Khim sits down with Johann Wrede, Global CMO at UserTesting, to explore how AI is reshaping brand perception, the role of the modern CMO, and why truly customer-centric marketing still comes down to diet and exercise. They discuss why AI has become the new front door to brands — compressing and abstracting how companies are perceived before a human ever visits their site — and how marketers can influence (but never fully control) that narrative. Johann also shares his philosophy on solution marketing over product marketing, the big bets he's making on in-person events, and how he's building agentic marketing workflows to give his team better first drafts without replacing their judgment. Key Takeaways: AI has become the new front door to brands, compressing and abstracting brand identity before a prospect ever reaches your website — and marketers can influence this but not control it. Semantic pre-compression — stripping fluff and using single, precise descriptors — is the most practical way to influence how LLMs represent your brand. Brand consistency across every customer touchpoint (marketing, sales, support, product) is the only durable lever marketers have in an AI-driven world. The CMO's role is not just pipeline — it's stewarding how the market understands the company across the entire customer journey, including post-sale. Solution marketing outperforms product marketing because people spend money to solve problems, not to add tools to their stack. Listening to sales calls is still the most underutilized source of messaging, positioning, and prompt-tracking insight available to marketing teams. Agentic marketing workflows — chaining copywriter, persona, humanizer, and CRO agents — can dramatically improve first-draft quality before a human ever reviews the output. The workplace is shifting from knowledge work to thought work: the value is no longer what you know but how creatively and critically you can think through problems. Show Links Visit UserTesting on Twitter Connect with Johann Wrede on LinkedIn Connect with David Khim on LinkedIn and Twitter Connect with Omniscient Digital on LinkedIn or Twitter Some interviews you might enjoy and learn from: Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO) Building Competitive Marketing Content with Sam Chapman (Aprimo) How to Build the Right Data Workflow with Blake Burch (Shipyard) Data-Driven Thought Leadership with Alicia Johnston (Sprout Social) Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath) Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency: Blue Ocean vs Red Ocean SEO Should You Hire Writers or Subject Matter Experts? How Do Growth and Content Overlap? Connect with Omniscient Digital on social:  Twitter: @beomniscient LinkedIn: Be Omniscient Listen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/

Listen to discover...What It Really Takes to Build a 6-Figure High-Ticket Coaching BusinessThe 5 pillars of a sustainable high-ticket coaching business — and the #1 reason most coaches skip the most important oneDaily, weekly, monthly and quarterly action framework — exactly what to focus on and whenWhat to do when you're showing up consistently and still not making sales (hint: it's not what you think)Why cookie-cutter strategy will always underdeliver — and what personalised astrology-guided business strategy unlocks for you When you book my Cosmic Sales Intensive, You'll walk away with a full, clear, compelling, sales page for your high ticket offer that will attract ready to buy clients and that you can continue to make sales with for years to come. https://withsarahmac.com/cosmic-private-intensive/Support the showFREE SERIES: COSMIC CLIENTS (TRAININGS + WORKBOOKS) https://withsarahmac.com/cosmic-clients/  Join the Cosmic Freedom Lab for Visionary Creators: https://withsarahmac.com/cosmic-freedom-lab/ Say hey on IG: https://www.instagram.com/sarahmacmagic/Buy my mini course: HOW TO RAISE YOUR PRICES USING ASTROLOGY- https://withsarahmac.thrivecart.com/raise-your-prices/Share this episode with your friends!

Have you claimed your Google Business Profile (previously Google My Business)? If not, you might be missing out on free visibility in your local area. As a photographer, that could mean fewer clients finding you.In this episode, I'm joined by Lydia Fine, local SEO expert and photographer, to walk us through the current landscape of Google Business Profiles, what's changed, and exactly what you need to do to make yours work harder for you. Whether you run a studio, do in‑home shoots, or travel for sessions, this episode breaks down the window into local search that many creatives ignore.Find It Quickly00:27 - Meet Lydia Fine02:24 - Importance of Google Business Profiles for Local SEO04:01 - Verification and Privacy Concerns08:00 - Optimizing Your Google Business Profile12:55 - Leveraging Google Business Profile Services17:29 - SEO Strategies and Google Business Profiles20:22 - The Importance of Google My Business21:27 - Adding Photos and Videos to Your Profile24:12 - Managing Reviews and Updating Content25:26 - Exploring Bing Places and SEO Strategies27:16 - Asking for Reviews: Best Practices31:07 - Prominence and Local SEO TipsMentioned in this EpisodeGoogle Business ProfileConnect with LydiaWebsite: apolloandivy.comGrab the Guide: apolloandivy.com/quickfixInstagram: instagram.com/lydia_apolloandivy

In part 2 of the Cosmic Clients Free Training Series I reveal:The Simple Storytelling Framework That WORKS (but ONLY when you USE it!!)The 20-minute content creation process that unlocks consistent, sustainable selling How to use your astrology to identify your most compatible dream client and speak directly to them.The 4 core shifts that separate coaches who fill their offers from those who stay stuckMake sure to check out part 1 if you haven't already, and click the link below to sign up and receive the workbook!When you book my Cosmic Sales Intensive, You'll walk away with a full, clear, compelling, sales page for your high ticket offer that will attract ready to buy clients and that you can continue to make sales with for years to come. https://withsarahmac.com/cosmic-private-intensive/Support the showFREE SERIES: COSMIC CLIENTS (TRAININGS + WORKBOOKS) https://withsarahmac.com/cosmic-clients/  Join the Cosmic Freedom Lab for Visionary Creators: https://withsarahmac.com/cosmic-freedom-lab/ Say hey on IG: https://www.instagram.com/sarahmacmagic/Buy my mini course: HOW TO RAISE YOUR PRICES USING ASTROLOGY- https://withsarahmac.thrivecart.com/raise-your-prices/Share this episode with your friends!

Weclome to the Comsic Clients 3 Part Training Series!This is part ONE where you'll uncover:The Root of Your Strategy Gap: What's Actually Holding You Back From The Clients You Deserve According to Your Chart.The 5 entrepreneur archetypes + the specific strategic barrier standing between each one and a high-ticket offer filled with dream clientsWhich placement in your astrology chart to look at to understand why selling has felt so hard — and what to do about itThe specific shift required to become the version of you who signs dream clients consistentlyTo get your hands on the workbook with prompts for each entrepreneur archetype that will close YOUR unique strategy gap - sign up here:When you book my Cosmic Sales Intensive, You'll walk away with a full, clear, compelling, sales page for your high ticket offer that will attract ready to buy clients and that you can continue to make sales with for years to come. https://withsarahmac.com/cosmic-private-intensive/Support the showFREE SERIES: COSMIC CLIENTS (TRAININGS + WORKBOOKS) https://withsarahmac.com/cosmic-clients/  Join the Cosmic Freedom Lab for Visionary Creators: https://withsarahmac.com/cosmic-freedom-lab/ Say hey on IG: https://www.instagram.com/sarahmacmagic/Buy my mini course: HOW TO RAISE YOUR PRICES USING ASTROLOGY- https://withsarahmac.thrivecart.com/raise-your-prices/Share this episode with your friends!

Podcast SEO strategies are one of the most overlooked pieces of podcast growth for business owners — and in today's episode, I'm breaking down three simple shifts you can make to improve your podcast discoverability, attract more buyer-ready listeners, and turn your podcast into a stronger lead generation tool for your business.Because honestly, most coaches, consultants, and course creators are creating way more content than they actually need to. They're spending hours trying to grow downloads, posting constantly on social media, and creating nurture content that never actually moves listeners toward a buying decision. And most of the time, the issue is not the podcast itself. It's the strategy behind it.So in this episode, I'm walking you through three simple podcast SEO and content strategies that can dramatically improve your podcast marketing strategy and help you start generating more qualified leads from your show.We're talking about why your podcast author line is one of the fastest podcast SEO wins most business owners completely overlook, how to create a podcast content strategy that supports conversions instead of just downloads, and the difference between creating content for an ideal customer avatar versus a buyer-ready listener. We also dive into why podcast discoverability matters more than vanity metrics and how to build a business podcast strategy designed to turn listeners into clients.If you've been wondering why your podcast isn't generating more leads, sales, or clients — even though you're creating consistent content — this episode is going to help you simplify your approach and focus on the strategies that actually move the needle.And honestly, these are some of the exact strategies I'll be teaching inside my free three-day live workshop, From Listener to Lead.Inside the workshop, I'm going to show you how to create a simple podcast SEO strategy that helps your show get discovered by the right people, how to create conversion-focused podcast content, and how to outline your next 10 podcast episodes to attract buyers instead of freebie seekers.You can grab your free seat now at: https://www.janditchfield.co/listenertoleadReplays are available, and yes — there's no Facebook group for this one! If your podcast is getting listens… but not bringing in clients? This is for you! I'm hosting a brand-new FREE 3-day live workshop called From Listener to Lead, where I'm going to show you how to turn your podcast into something that actually helps grow your business.Because most business podcasts are built to “put content out there” — not actually bring in leads or sales.Inside this workshop, I'll show you how to:✨ Help the right people find your podcast✨ Create episodes that build trust and lead to sales✨ Plan your next 10 podcast episodes strategicallySo instead of wondering what to post next… your podcast actually starts working for your business.

Send us Fan MailIn Part 2 of Near Media's conversation with Garrett Sussman, the discussion shifts from AI personalization theory to the real-world impact on local search, SEO, reviews, attribution, and marketing strategy.Garrett joins Greg Sterling and Mike Blumenthal to explore how Google's growing use of behavioral data, Gmail, Calendar, Maps, reviews, and AI Mode could fundamentally reshape local discovery.The group discusses:AI-driven local recommendationsWhy direct mail showed up in AI ModeThe future of Google Business ProfilesHow marketers should rethink SEO measurementPersona-based AI testingReviews and reputation in AI searchWhether AI will ultimately simplify or complicate marketingThis episode is both a warning and a roadmap for marketers navigating the shift from traditional search to the coming personalized AI-driven discovery.Subscribe to our newsletters and other content at https://www.nearmedia.co/subscribe/

Have you ever felt like your industry's best kept secret? In this episode of the Creative Magic Club podcast, I sit down with career pivot and executive coach, and my client, Elizabeth Ruscitto, who spent 20 years in Silicon Valley and Boston tech leadership managing $100 million in product and building international communities of over 4 million members before burnout pushed her to finally make the leap into entrepreneurship.Elizabeth shares the exact journey that took her from a multi-six-figure corporate career to building a dream coaching business, and why learning to name and own your value is the most powerful career move you can make, whether you're climbing the corporate ladder or launching your own business.In this episode we cover:Elizabeth's secret networking strategy to open doors to high-level relationshipsHer framework for telling your story powerfully to land higher paychecksHow personal branding helps you stand out in today's competitive marketWhy nervous system regulation is essential for any major career transitionHow Elizabeth went from earning $25K to over $300K by learning to articulate her valueThe mindset shifts that help high-achieving women stop playing small and start asking for what they deserveThe work we did together that resulted in a $27k month in her business Her astrology chart and how that translated into her unique success blueprint in businessThis one is for all the high-performers who know they should be earning more and want to gain tangible insights on exactly how to communicate your value with power, by overcoming the mind gremlins that make it feel confusing or out of reach. Connect with Elizabeth Ruscitto:Website: 2122coaching.comInstagram: @2122coachingLinkedIn: Elizabeth RuscittoWhen you book my Cosmic Sales Intensive, You'll walk away with a full, clear, compelling, sales page for your high ticket offer that will attract ready to buy clients and that you can continue to make sales with for years to come. https://withsarahmac.com/cosmic-private-intensive/Support the showLoved this episode?! Let's keep playing together!FREE SERIES: The Easy High Sales Ticket Ecosystem https://withsarahmac.com/the-easy-high-ticket-sales-ecosystem/ Join the Cosmic Freedom Lab for Visionary Creators: https://withsarahmac.com/cosmic-freedom-lab/ Say hey on IG: https://www.instagram.com/sarahmacmagic/Book Your Cosmic Sales Page Intensive: https://withsarahmac.com/cosmic-private-intensive/ Buy my new mini course: HOW TO RAISE YOUR PRICES - https://withsarahmac.thrivecart.com/raise-your-prices/Share this episode with your friends!

In this episode of The Simple and Smart SEO Show, Crystal Waddell welcomes Angela Skane from Network Solutions for a conversation about why SEO needs to move beyond rankings, impressions, and visibility.Angela shares how her background in link building, viral content, and content strategy shaped the way she thinks about SEO today. Her big message? Impressions don't pay the bills. SEO content has to do more than show up — it has to connect with real people and help them take action.Crystal and Angela also dig into what TikTok can teach SEOs about psychology, audience targeting, emotional triggers, and conversion. From TikTok Shop affiliate content to AI-powered personalized search, Angela explains why the future of SEO belongs to marketers who understand both algorithms and human behavior.If you're a creative entrepreneur, Shopify seller, content marketer, or SEO professional trying to understand where search is headed, this conversation will help you rethink how you create content for the people behind the keywords.In this episode, you'll learn:Why SEO visibility is not the same as business resultsHow TikTok reveals what makes people stop, click, share, and buyWhy SEOs need to take more responsibility for conversionHow personalized search and LLMs are changing content strategyWhy writing to rank is not enough in the future of searchHow to speak more directly to your audience through your contentResources mentioned:Network Solutions: https://www.networksolutions.comPodcast Hub: https://SimpleandSmartSEO.com/best-seo-podcastConnect with Crystal: InstagramText me your questions or comments!Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)Here's a quick question: Are people actually finding your products on Google?If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.No tech headaches, no fluff. Join us at  Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)Here's a quick question: Are people actually finding your products on Google?If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.No tech headaches, no fluff. Join us atSupport the showBook a Shopify Store Strategy Call With Crystal!Want to follow up on what you've heard? Search the podcast!AFFILIATE LINKS:Start your Shopify Store!Get SurferSEO!Metricool (to be everywhere online, you NEED a social media scheduler!)Grid and PixelNote: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!

Thinking about leveraging AI to scale your brand and outperform the competition in 2026? How do you maintain authenticity in an era of AI-generated content saturation? Let's welcome RJ Finnegan of SPI Logistics back to the show to discuss the shift toward modern identity marketing and the importance of brand differentiation! RJ dives into how to utilize advanced AI tools like Gemini and ChatGPT to enhance your content strategy without losing the human touch that builds real customer trust, the importance of niche prospecting and staying consistent in your sales outreach, especially as the transportation industry navigates market shifts!   Connect with RJ LinkedIn: https://www.linkedin.com/in/rjfinnegan/ / https://www.linkedin.com/company/spilogistics/  

In this episode, Keith Sant shares his expertise on leveraging SEO and AI to generate real estate leads, emphasizing long-term strategies and the importance of authentic content. Discover how to turn your website into a deal-making machine and stay ahead in the evolving search landscape.   Professional Real Estate Investors - How we can help you: Investor Fuel Mastermind:  Learn more about the Investor Fuel Mastermind, including 100% deal financing, massive discounts from vendors and sponsors you're already using, our world class community of over 150 members, and SO much more here: http://www.investorfuel.com/apply   Investor Machine Marketing Partnership:  Are you looking for consistent, high quality lead generation? Investor Machine is America's #1 lead generation service professional investors. Investor Machine provides true 'white glove' support to help you build the perfect marketing plan, then we'll execute it for you…talking and working together on an ongoing basis to help you hit YOUR goals! Learn more here: http://www.investormachine.com   Coaching with Mike Hambright:  Interested in 1 on 1 coaching with Mike Hambright? Mike coaches entrepreneurs looking to level up, build coaching or service based businesses (Mike runs multiple 7 and 8 figure a year businesses), building a coaching program and more. Learn more here: https://investorfuel.com/coachingwithmike   Attend a Vacation/Mastermind Retreat with Mike Hambright: Interested in joining a "mini-mastermind" with Mike and his private clients on an upcoming "Retreat", either at locations like Cabo San Lucas, Napa, Park City ski trip, Yellowstone, or even at Mike's East Texas "Big H Ranch"? Learn more here: http://www.investorfuel.com/retreat   Property Insurance: Join the largest and most investor friendly property insurance provider in 2 minutes. Free to join, and insure all your flips and rentals within minutes! There is NO easier insurance provider on the planet (turn insurance on or off in 1 minute without talking to anyone!), and there's no 15-30% agent mark up through this platform!  Register here: https://myinvestorinsurance.com/   New Real Estate Investors - How we can work together: Investor Fuel Club (Coaching and Deal Partner Community): Looking to kickstart your real estate investing career? Join our one of a kind Coaching Community, Investor Fuel Club, where you'll get trained by some of the best real estate investors in America, and partner with them on deals! You don't need $ for deals…we'll partner with you and hold your hand along the way! Learn More here: http://www.investorfuel.com/club   —--------------------

Send us Fan MailAre you still relying on Google alone to get found? Wondering why your website traffic is shifting—but your leads aren't? Or why your marketing feels like it's working… but you can't quite track it anymore?If this episode resonates with you, make sure to follow Imperfect Marketing so you don't miss future conversations that break down what's actually working right now.SEO hasn't disappeared—but it has evolved in a big way. In this episode, Kendra talks with Wes Towers about the shift from traditional search engine optimization to what he calls “search everywhere optimization.” Today's buyers aren't just Googling—they're using AI tools, voice search, and multiple platforms to find answers, often before they ever visit your website. That shift means the old playbook—keywords, rankings, and traffic reports—doesn't tell the full story anymore. Instead, it's about building quality content, simplifying your message, and creating trust signals that validate your business when someone is ready to buy. From reviews to website clarity to consistent visibility, this episode breaks down how to stay relevant and competitive in a noisy, fast-changing digital world. This episode will show you: • How SEO is evolving in the age of AI and multi-platform search • A smarter approach to creating content that actually gets found • The role of trust signals (like reviews) in driving conversions • Why simplifying your website can increase leads • How consistency and personality impact your marketing resultsIf you stop chasing rankings and start focusing on clarity, trust, and consistency, you'll create a marketing strategy that not only gets you found—but gets you chosen

I talk about podcast SEO a lot, but in this episode you will get to listen along as I coach one of my listeners through my top THREE podcast SEO strategies for serious growth!   Links mentioned in this episode: Explore my coaching options or sign up for a Discovery Call to discuss working together: https://www.podcastingbusiness.school/   Want more strategies for podcast launch, growth, and how to leverage your podcast to get more clients? Get my FREE weekly Podcasting Business School Newsletter every Thursday! https://www.podcastingbusiness.school/news   *********************  

"If you don't take care of yourself, you can't help other people."In this high-energy conversation, Jon Cheney returns to the podcast to discuss his latest project, Moon Command, a game built entirely through the power of Generative AI. Jon challenges the traditional business dogma of "always charge for your time," arguing instead that in the modern economy, attention is the ultimate currency. Key highlights include:AI as an Equalizer: How Jon used tools like Replit to build apps and games without writing a single line of manual code.The GaryVee Strategy: A deep dive into Day Trading Attention and why "giving it all away" leads to massive inbound success.The "5 Priorities" Hierarchy: A radical approach to management where the job is ranked 5th, behind self, family, beliefs, and hobbies.The Flow State: How music and kayaking fuel professional "sprints" and why you don't have to do everything all at once.AI Game Development, Moon Command, Jon Cheney, Replit, Generative AI, Gary Vaynerchuk, Business Philosophy, Personal Productivity, Flow State, Time Management, Entrepreneurship, Giving Value, SEO Strategy, Software Development, Work-Life Balance, Digital Marketing.

Nate Fischer is a technologist and the CTO of Local Optics, a digital marketing and SEO company focused on helping home service businesses dominate their local markets. With a background in software development and search engine optimization, Fischer has built his career at the intersection of data, automation, and performance-driven marketing. Throughout his work, Fischer has helped contractors and service companies rethink how they approach online growth—moving beyond traditional SEO tactics and toward systems that leverage real-world job data, customer interactions, and proof-based content to drive results. His approach emphasizes turning everyday field activity into scalable digital assets that improve rankings, increase visibility, and generate consistent inbound leads. At Local Optics, Fischer has played a key role in developing strategies that integrate CRM data, reviews, and multi-channel marketing into a cohesive growth engine. By focusing on measurable outcomes and long-term infrastructure, he has helped businesses reduce reliance on outdated agency models and take greater control over their marketing performance.   Timestamps:   00:00:00 Cold Open   00:00:11 Title Sequence VO   00:00:30 Show Notes VO   00:01:15 Intro Into Interview   01:07:43 Outro FOR MORE GREAT EPISODES: The Mello Millionaire - https://open.spotify.com/show/1jsZaiMgWe0EGaPfLtelDW?si=3de6091af58d41b4 Check Out My Social Media: TikTok - https://www.tiktok.com/@officialtommymello Instagram - https://www.instagram.com/officialtommymello/ Facebook - https://www.facebook.com/thomasmello/