Podcasts about seo strategies

In this Kitchen Side episode of The Long Game Podcast, the Omniscient Digital team reflects on one key question: “What should we automate?” The discussion unfolds into a broader examination of agency culture, strategic thinking, and the nuanced costs of automation. They share personal experiments—from HARO email parsing to multi-agent PR systems—and debate the tradeoffs between saving time and losing essential context, mentorship, and learning. The team also explores how AI tools can be both empowering and distracting, and why automation shouldn't come at the expense of human development, team connection, or communication that builds trust. It's a thoughtful, candid look at what AI can't (and shouldn't) replace.Key TakeawaysAutomation Isn't All or Nothing: Not everything needs full automation—sometimes it's just about streamlining small, repeatable parts of a process.Human Touchpoints Still Matter: Automated communication can lack the warmth, accountability, and nuance of a genuine human message.AI Can Undermine Learning Opportunities: Over-automation risks removing hands-on work that builds junior talent and deep strategic expertise.Remote Culture Needs In-Person Balance: Offsites help rebuild alignment, context, and emotional connection that remote work alone can't deliver.Effort Signals Care: Taking the “harder” route—whether writing by hand or reviewing raw data—can demonstrate thoughtfulness and create deeper understanding.Small Talk Has Strategic Value: Informal conversation often reveals insights and context that structured meetings miss.AI Is Best as an Assistant, Not a Replacement: Tools like Fireflies or ChatGPT are useful for transcription and ideation, but real clarity comes from processing ideas manually.Show LinksConnect with David Khim on LinkedIn and TwitterConnect with Alex Birkett on LinkedIn and TwitterConnect with Allie Decker on LinkedIn and TwitterConnect with Omniscient Digital on LinkedIn or TwitterWhat is Kitchen Side?One big benefit of running an agency or working at one is you get to see the “kitchen side” of many different businesses; their revenue, their operations, their automations, and their culture.You understand how things look from the inside and how that differs from the outside.You understand how the sausage is made. As an agency ourselves, we're working both on growing our clients' businesses as well as our own. This podcast is one project, but we also blog, make videos, do sales, and have quite a robust portfolio of automations and hacks to run our business.We want to take you behind the curtain, to the kitchen side of our business, to witness our brainstorms, discussions, and internal dialogues behind the public works that we ship.Some interviews you might enjoy and learn from:Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)Building Competitive Marketing Content with Sam Chapman (Aprimo)How to Build the Right Data Workflow with Blake Burch (Shipyard)Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:Blue Ocean vs Red Ocean SEOShould You Hire Writers or Subject Matter Experts?How Do Growth and Content Overlap?Connect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/

Google Search Console SEO: Business Growth and SEO Strategies: Unlocking AI Solutions with SEO Expert, ⁠⁠Favour Obasi-ike, MBA, MS⁠⁠⁠⁠.This Clubhouse audio captures a dynamic online discussion about digital marketing strategies and business growth, primarily focusing on Google Search Console trends. The speakers, including the host and "Doctor Fashion" share personal triumphs, such as property acquisitions and brand partnerships, illustrating the tangible benefits of consistent effort and community building. Key topics explored include leveraging AI for content creation, the importance of analyzing search data to drive traffic and monetization, and the critical role of maintaining an updated online presence. The conversation also touches upon podcast sponsorships, email marketing, and the overall significance of professional branding in today's digital landscape.FAQs about Google Search Console (GSC SEO)1. What is the significance of Google Search Console search trends for businesses?Google Search Console search trends are crucial for businesses because they provide real-time insights into what content is trending up or down. This tool, now a full feature after moving from its beta phase (Search Console Insights beta), allows businesses to analyze search volumes and content performance over specific periods (e.g., period over period, like this time last year vs. now). By understanding these trends, businesses can tailor their content creation to match seasonal interests and high-demand topics, ensuring their content remains relevant and discoverable.2. What are the essential aspects of SEO (Search Engine Optimization) and website structure for long-term online presence?Effective SEO and website structure are critical for long-term online presence. This involves using Google Search Console to mine data for intellectual property, tracking tools, ranking words, and key phrases that drive transactions. Content should be structured to target high CPC (cost per click) keywords, ensuring that blogs and landing pages are optimized for search engine visibility and lead to checkout pages. Additionally, it's crucial to understand the lifespan of content; blogs, for example, have a lifespan of about 24 months. Failure to update links and content within this period can lead to deletion from Google's index, highlighting the need for continuous content refreshment and relevance.3. What are the key monetization strategies for content creators, particularly in podcasting?For podcasts, this often involves "host-read ads" and "programmatic ads." Host-read ads are directly integrated into the episode by the host and can be placed as "pre-rolls" (before the episode), "mid-rolls" (during the episode), or "post-rolls" (after the episode). Programmatic ads involve inserting ad slots that brands can bid on, leading to scheduled payouts based on impressions or engagement. Building analytics and systems that allow for both organic and programmatic monetization, as seen with Amazon brand partnerships, is key to generating consistent revenue.Digital Marketing Resources:>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Latest blogs on SEO optimization and Online Marketing⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Book your Complimentary SEO Discovery Call⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Book Paid Marketing Consultation Call⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Brands We Love and Support⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Loving Me Beauty | Buy Vegan-based Luxury Products⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Unlock your future in real estate—get certified in Ghana today!⁠

In this week's episode of Search with Candour, Jack Chambers-Ward and Mark Williams-Cook discuss the evolving landscape of search in the context of Large Language Models (LLMs), the challenges they bring, including A LOT of spam and how they are being manipulated in search.They talk about the potential future of AI search, and the implications for brands and consumers as well as the responsibilities of monitoring and mitigating misinformation, the need for in-depth product data, and the feasibility of AI taking over transactional tasks.Sponsored by fatjoe:Are you ready to get started? Sign up for your free fatjoe account: https://fatjoe.com/References:Use The Brand Control Quadrant To Reclaim Your Brand Narrative: https://www.youtube.com/watch?v=mMx3u6fgg5wWhy OpenAI & Perplexity want clickstream data: https://www.linkedin.com/posts/myriamjessier_ai-search-marketing-activity-7348972981231988738-jDHIHacked sites and expired domains are being cited by ChatGPT: https://digitaloft.co.uk/hacked-sites-and-expired-domains-are-being-used-as-chatgpt-sources/00:00 Introduction and banter01:28 Discussing LLM Spam and Manipulation02:16 Sponsor Message: Fatjoe03:59 The Uses of LLMs in Search06:03 Challenges and Future of AI Search16:38 Phishing and Security Concerns with LLMs19:54 Responsibility and Brand Protection24:47 The Future of AI and Search31:10 Damage Control in the Age of Generative AI31:41 LLMs are Leaky Buckets32:48 Firefighting Tools for AI Errors34:22 The Importance of Brand Reputation35:15 High-Value Leads and Conversion Rates36:46 Misleading AI Conversations37:27 SEO Strategies for E-commerce40:14 The Future of AI in E-commerce44:33 The Impact of AI on Consumer Behaviour47:23 Concluding Thoughts and Upcoming Events

Episode Summary: In this packed episode, Lacey Miller joins Erin and Ken to demystify what it means to be a "Go-to-Market Engineer" in today's AI-fueled marketing landscape. She breaks down how she uses agentic AI workflows to build repeatable, high-output growth systems without the team bloat. If you've ever wondered how AI changes content strategy, brand building, or TikTok for B2B... this is your playbook.

In this episode, we break down what Google's AI Mode is, how it's reshaping search results, and what it means for your clinic's local visibility. If you rely on SEO or Google Business Profile traffic to bring in patients, you can't afford to miss this. Learn what actions to take now to stay competitive and show up in AI-powered search results. Episode Webpage: https://propelyourcompany.com/google-ai-mode/ Send in your questions. ❤ We'd love to hear from you!

Follow us on LinkedIn:Subscribe to our bi-weekly ecommerce newsletter:https://www.linkedin.com/company/inside-commerce/Episode summary:In this conversation, James Gurd, Sam Hurley and Paul Rogers discuss the evolving landscape of SEO in the context of AI engines and LLMs. They explore how AI search is impacting traffic trends, the importance of brand visibility, and the need for SEO strategies to adapt to these changes. The discussion highlights the significance of content structure, the enduring principles of SEO, and the future direction of search in an AI-driven world.Key takeaways:AI search is not a myth; it's growing and impacting SEO.Traffic from AI agents is increasing but still represents a small percentage.Brand visibility is becoming more important than direct traffic.SEO strategies need to adapt to the rise of AI-driven search.Content structure and relevance are crucial for appearing in AI overviews.The principles of SEO remain the same despite changes in technology.Understanding how brands are perceived online is essential.Longer, more specific search queries are on the rise.AI overviews may change how brands approach content strategy.The future of SEO will involve more focus on brand discovery.00:35 The Rise of AI in SEO03:00 Understanding Traffic Trends from AI Agents06:45 Brand Visibility vs. Direct Traffic11:40 The Accuracy of Data in AI Search17:15 The Importance of AI Overviews22:20 SEO Principles in the Age of AI31:30 Practical Advice for Adapting to AI Search

In this Power Producers Podcast episode, David Carothers delves into the power of content marketing and strategic lead generation. Sharing insights from his own journey, David emphasizes how building a strong, sustainable pipeline can ensure long-term success in sales, especially in industries like trucking and pressure washing. This episode focuses on how to use ChatGPT for deep research, the value of content marketing, and how it can be leveraged to generate inbound leads, close deals faster, and build authority in niche industries. David also discusses the importance of narrowing your focus and identifying trends in your industry to stand out from the competition. Using the example of pressure washing businesses, he explains how leveraging blog content, strategic SEO, and utilizing tools like HubSpot can drastically improve lead quality and business growth. Key Highlights: Building a Sustainable Lead System David stresses the importance of creating a critical mass in your lead system to avoid constantly starting over. He explains how doing it right the first time—by diving deep into your niche—ensures long-term success. The Power of Content Marketing David challenges the narrative that content marketing is "dead" and discusses how businesses can leverage SEO-friendly blog content to drive inbound leads and establish trust with potential clients. Using ChatGPT for Deep Industry Research David shares how using ChatGPT for research has helped him understand industries like pressure washing, leading to the creation of targeted content that attracts high-intent leads. Inbound Leads and High Buyer Intent By sharing the success story of pressure washing businesses, David explains how content-driven inbound leads result in higher buyer intent, making them easier to close without the need for aggressive outbound marketing. Scaling with Niche Markets David talks about scaling your agency or business by focusing on niche markets like pressure washing, landscape services, and pool cleaning, which can generate a steady stream of clients without heavy outbound prospecting. SEO Strategies and Lead Generation David outlines how creating SEO-optimized blog content can improve search rankings and drive inbound leads. He emphasizes the importance of clear, simple titles and strategic keyword use to increase visibility. Connect with: David Carothers LinkedIn Kyle Houck LinkedIn Visit Websites: Power Producer Base Camp Killing Commercial Crushing Content Power Producers Podcast Policytee The Dirty 130 The Extra 2 Minutes

In this episode, Crystal breaks down the must-have SEO tech stack for Shopify sellers who want to show up in search results, build authority, and grow sustainably without feeling overwhelmed.You'll learn about the core apps that make SEO easier, free tools to track and audit your progress, and optional power tools if you're ready to take things to the next level.Whether you're just getting started with Shopify or looking to improve your existing SEO strategy, this episode will help you focus on the right tools so you can stop guessing and start growing.Key TakeawaysYou don't need 50 tools — just a few key apps and resources to support your SEO efforts.Start with free tools like Google Search Console and Microsoft Clarity to understand your current performance.Add must-have apps that create fresh content and improve site speed, like a review app and TinyPNG.Explore advanced tools like Ahrefs, Ubersuggest, and Surfer SEO as you grow.Resources & MentionsShopify SEO Tech Stack Checklist (only $7!) COMING SOON!7-Step SEO Starter CourseGoogle Search ConsoleMicrosoft ClarityInstaIndexTinyPNGSurfer SEO (My Affiliate Link!)Action Steps for ListenersInstall at least one new SEO tool today (Google Search Console is a great place to start).Download the Shopify SEO Tech Stack Checklist to make setup easy and track what you've implemented.Tag Crystal on Instagram @simpleandsmartseo2 to share your progress.Connect with CrystalWebsite: simpleandsmartseo.comInstagram: @simpleandsmartseo2Podcast on Apple: Listen herePodcast on Spotify: Listen hereNext Episode: Don't miss the next episode, where we'll talk about optimizing your images so they bring in traffic — not just likes!Send me a text!Does SEO feel confusing, overwhelming, or just plain impossible to figure out? You're not alone. That's why I created the AI SEO Foundations course, powered by Crystal GPT: your personal AI SEO coach designed for busy, creative business owners like you.Ditch the overwhelm and discover what SEO can do for your business! Head to SEOin7days.com (with the number 7!) and get started today—let's make your brand easy to find and impossible to ignore.Support the showWant to follow up on what you've heard? Search the podcast!Join the SEO SquadApply to be my podcast guest!

Ultra Summer Pinterest SEO Strategies: Content Optimization Planning with SEO Expert, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Favour Obasi-ike, MBA, MS⁠⁠This episode's discussion centers on leveraging Pinterest for enhanced business visibility and SEO, emphasizing its role as a powerful, often underestimated visual search engine.Favour highlights strategic content optimization for Pinterest, including keyword integration and consistent posting, and compare its long lifespan for content to other social media platforms like Instagram. Favour also touch on the importance of linking social media efforts back to a main website for overall digital strategy and discuss utilizing analytics to refine marketing approaches across various online channels.FAQs1. What are the key differences and connections between Google SEO and Pinterest SEO?While both Google and Pinterest function as search engines, they operate with distinct approaches. Google is primarily a text-based search engine, albeit one that incorporates visual elements like images and videos (YouTube). Pinterest, on the other hand, is inherently a visual search engine, where text, audio (within video), and carousels contribute to its search algorithms. A fundamental connection lies in their shared goal of serving relevant information to users, valuing trust and relevance in content.2. Why is seasonal content optimization, especially for summer, crucial for businesses?Seasonal content optimization is vital because it aligns with the psychological and real-time experiences of the audience. By incorporating seasonal keywords like "summer" into content titles, descriptions, email campaigns, and even website links, businesses can tap into current user intent and create a subconscious connection. For example, "summer savings" codes are naturally more appealing during the summer months.3. How does Pinterest serve as an effective starting point for a customer's planning journey?Pinterest is described as a "beginning spot" for a user's search journey because people often turn to it in the early planning stages of an event or purchase, such as a party, graduation, or wedding. Its visual nature allows users to explore ideas and gather inspiration. For businesses, this means that content on Pinterest is encountered when users are asking foundational questions, making it an ideal platform for attracting early-stage interest and guiding potential customers towards a deeper understanding of products or services.4. What is the significant difference in content lifespan between Pinterest and other social media platforms like Instagram, and what are the implications?A key distinction is the content lifespan: a Pinterest pin can have a lifespan of up to 5 months, whereas an Instagram post might only be relevant for about 19 hours.This means that content on Pinterest offers "evergreen value," continuously attracting engagement over a much longer period without constant refreshing. In contrast, Instagram requires frequent content creation to maintain visibility.Digital Marketing Resources:>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Latest blogs on SEO optimization and Online Marketing⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Book your Complimentary SEO Discovery Call⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Book Paid Marketing Consultation Call⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Brands We Love and Support⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Loving Me Beauty | Buy Vegan-based Luxury Products⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Zetvaa | Buy Premium Human Hair Extensions Online⁠

Listen to the quick deep AI conversation dive on how to achieve Ultimate Summer 2025 Pinterest SEO success with Content Optimization strategies that will help you scale as a business!See you in the next episode with SEO Expert, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Favour Obasi-ike, MBA, MSDigital Marketing Resources:>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Latest blogs on SEO optimization and Online Marketing⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Book your Complimentary SEO Discovery Call⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Book Paid Marketing Consultation Call⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Brands We Love and Support⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Loving Me Beauty | Buy Vegan-based Luxury Products⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Zetvaa | Buy Premium Human Hair Extensions Online⁠

Global SEO requires unique market-specific approaches. Sebastien Edgar, SEO consultant at SEOSeb and expert at Previsible, shares his international expansion strategies. Edgar demonstrates how to balance global consistency with local market nuances, leverage hreflang tags to transfer authority between markets, and adapt imagery and content to reflect cultural preferences while avoiding stereotypes.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode, I chat with Dmytro, the founder of ScreenshotOne.com, about his journey bootstrapping a SaaS tool that automates website screenshots. We dive into real-life use cases, how he grew to $20K MRR without investors, and the challenges he faced early on. Dmytro shares his SEO strategies, how he found his ideal customers, and what motivates him now that money isn't the main driver. It's a candid look at building, growing, and finding meaning as an indie founder.TwitterDmytro: https://x.com/DmytroKrasunTiago: https://x.com/wbetiagoTimestamps by PodSqueezeIntroduction and Product Overview (00:00:01)Real-World Use Cases (00:00:43)Growth Milestone and Bootstrapping (00:03:25)Early Expectations and First Customers (00:04:17)Previous Projects and Choosing ScreenshotOne (00:05:42)Competition and Market Validation (00:08:01)Slow Early Growth and Customer Profile (00:10:41)Understanding and Targeting ICP (00:13:32)Marketing Channels and SEO Strategy (00:17:40)Content Strategy and Backlinks (00:20:19)Traffic and Conversion Sources (00:29:12)Growth Acceleration After ICP Focus (00:31:52)Churn: Customer vs. Revenue (00:32:15)Churn Reduction Tactics (00:36:59)Solo Founder and Task Prioritization (00:39:04)Metrics and Daily Operations (00:43:07)Reaching Financial Goals and Motivation (00:45:07)Future Plans and Personal Fulfillment (00:48:13)Closing and Where to Find Dmytro (00:53:23)

Die perfekte Blog-Strategie für KMU - Der Unternehmensblog ist ein wichtiger Bestandteil der SEO-Strategie und kann für kleine und mittelständische Unternehmen (KMU) entscheidende Vorteile bieten – besonders dann, wenn man hohe Kosten für bezahlte Suchmaschinenwerbung (SEA) vermeiden möchte.

This episode is for:eCom brands struggling to rank & drive organic trafficBusiness owners tired of overpaying for adsEntrepreneurs looking for an SEO strategyBrands ready to dominate Google searchAnyone serious about using SEO to drive sales—Meet Zack Franklin, Founder of SmartEcomSEO and the strategist behind eCommerce brands doing $40M–$100M a year.While most businesses burn cash on ads, Zack helps big businesses on Google take control of their traffic, and turn SEO into a high-performing revenue engine.At SmartEComSEO, he and his team publish 3,000+ high-ranking content pieces per month, helping brands like Kikron ($150M+) and Mom Cozy ($400M+) explode their sales.Topics include:Why Amazon sellers are moving to Google (and making millions doing it)The SEO strategy that took an eCom brand from $40M to $100M+Zack's system to scale FAST using content

In this Kitchen Side episode of The Long Game Podcast, Alex Birkett and David Ly Khim reflect on the parallels between craftsmanship in daily life and high-quality marketing in the age of AI. They critique the growing dominance of low-effort, mass-generated content and advocate for a return to thoughtful creation—whether that's cooking a meal, writing a note by hand, or building content that stands out in generative search. The duo also dives deep into GEO (Generative Engine Optimization), sharing a powerful framework: Be the source. Be cited in the source. Or replace the source. They discuss the shift toward brand gravity, proprietary data, and becoming the trusted name in your category—especially as AI models increasingly shape what content gets surfaced.Key TakeawaysCraftsmanship Over Convenience: Great content is like a well-made meal—it takes intention, care, and can't be rushed or fully outsourced to AI.Be the Source, Be Cited, or Replace the Source: To win in GEO, you must create original content, appear in authoritative lists, or become the reference itself.Brand Gravity Is the New SEO Moat: Off-page presence, media saturation, and citations across the web influence your LLM visibility more than keywords alone.Proprietary Data Creates Value: Unique product data, micro case studies, and original research can't be easily replicated—and LLMs favor that originality.SEO Is Converging with GEO: While traditional SEO and LLM optimization are currently distinct, the two are quickly merging into one organic growth strategy.AI Is a Thought Partner—With Limits: LLMs can help challenge assumptions, but they're persuasive by nature—use them with discernment.Effort Signals Intent: In a noisy content landscape, showing effort is a competitive advantage that builds trust and emotional resonance.Show LinksConnect with David Khim on LinkedIn and TwitterConnect with Alex Birkett on LinkedIn and TwitterConnect with Allie Decker on LinkedIn and TwitterConnect with Omniscient Digital on LinkedIn or TwitterWhat is Kitchen Side?One big benefit of running an agency or working at one is you get to see the “kitchen side” of many different businesses; their revenue, their operations, their automations, and their culture.You understand how things look from the inside and how that differs from the outside.You understand how the sausage is made. As an agency ourselves, we're working both on growing our clients' businesses as well as our own. This podcast is one project, but we also blog, make videos, do sales, and have quite a robust portfolio of automations and hacks to run our business.We want to take you behind the curtain, to the kitchen side of our business, to witness our brainstorms, discussions, and internal dialogues behind the public works that we ship.Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more.Some interviews you might enjoy and learn from:Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)Building Competitive Marketing Content with Sam Chapman (Aprimo)How to Build the Right Data Workflow with Blake Burch (Shipyard)Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:Blue Ocean vs Red Ocean SEOShould You Hire Writers or Subject Matter Experts?How Do Growth and Content Overlap?Connect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/

SEO strategy is at a turning point in 2025, and in this episode, Melanie Gorman of Crownsville Media breaks down exactly what small business owners, therapists, and content creators need to know to be discovered in an AI-first digital world.If you're struggling to get noticed, confused about how AI tools for search like ChatGPT and Gemini affect your visibility, or unsure if blogging for SEO still works, Melanie delivers answers grounded in 20+ years of hands-on digital marketing experience. Her work with therapists and mental health professionals offers a specialized lens into building trust, clarity, and authority through your content.You'll get clarity on whether your website is working for or against you in Google's eyes, and how poor messaging might be blocking conversions. This episode addresses the key concerns real people have when searching “how do I get found online?” or “why is my SEO not working?” — with actionable, honest guidance.From building a content system that fits your time and voice to leveraging podcast SEO, YouTube SEO, and local SEO for traffic and trust, Melanie shows how aligning with your audience's search intent can transform your online presence.

Chapters 00:00 Introduction to Domain Pricing and SEO01:29 Bill Hartzer's SEO Journey03:51 Domain Security and Recovery08:33 Best Practices for Domain Security13:12 Domain Acquisition Strategies17:43 Outbound Marketing for Domains22:10 Leveraging AI in Domain Management26:40 Content Strategies for Domain Visibility32:13 Final Thoughts on Domain Investment49:26 Leveraging AI for Content Creation50:22 The Evolution of SEO: From Keywords to Entities54:21 The Impact of AI on User Behavior and SEO57:05 Domain Development and Value Creation01:00:26 The Relevance of Exact Match Domains in the AI Era01:02:36 SEO Strategies for AI and Emerging Technologies01:04:38 The Future of Domain Investing and Market Dynamics01:06:53 Pricing Strategies for Domain Names01:09:35 The Art and Science of Domain Investing01:14:54 The Controversy Surrounding Domain Pricing Transparency  Check out $5 .com Fridays and $5.52 .com transfers for up to $2000 in discounts. Only at https://unstoppabledomains.com

In this episode of "The Roofer Show," host Dave Sullivan sits down with Aaron Hockel from Alta Vista Strategic Partners to discuss the significant challenges roofing contractors are currently facing. They delve into topics such as why fewer homeowners are interested in roof replacements, how rising interest rates are making things more challenging, and what increased competition means for everyone in the industry.Aaron offers some practical advice on how contractors can adapt, such as stepping up their digital marketing efforts, branching out into new services, and ensuring their online presence stands out. Dave also emphasizes the importance of responding to leads promptly and being proactive in reaching out to potential customers.Tune in to hear helpful resources for contractors and how consistent marketing and staying flexible are key to keeping your business growing, even as the market changes.What you'll hear in this episode:Current challenges facing roofing contractorsDecreased homeowner interest in roof replacementsImpact of rising interest rates on project initiationIncreased competition from financially robust companiesImportance of adapting marketing strategies to changing market dynamicsRole of SEO and online presence in lead generationInfluence of AI tools like ChatGPT on consumer behaviorNecessity of diversifying review platforms for better visibilityStrategies for proactive lead follow-up and networkingImportance of consistent effort and staying informed about industry changesResources:Connect with Aaron Hockel and AltaVista: Website, Email, and LinkedIn Check out this episode on our YouTube channel at @DaveSullivanRooferShow or use this link - https://www.youtube.com/@DaveSullivanRooferShowBe sure to subscribe, like, and comment!Set up a FREE strategy call with Dave and get a few tips on how you can improve your business: https://davesullivan.as.me/free-strategy-call.Interested in learning more about our 1-on-1 coaching, mastermind groups, or fractional CFO services? Email me or send me a text at (510) 612-1450.No Plan? No problem. Download our FREE 1-Page Business Plan For Roofing Contractors: theroofershow.com/rubyThe Roofer Show's Vetted SponsorsAutomate your follow-up process and close more sales with ProLine. Get started for FREE at https://useproline.com/?via=roofercoach. Use promo code DAVE50 for $50 off your first month's service!Have RUBY answer your phones and tee up the sale by leaving a great first impression. Use this link to get up to $150 off your first month's service: theroofershow.com/ruby.SMA Support Services fills a need by empowering contractors to simplify and optimize their operational processes with virtual assistant services. Explore what a virtual assistant can do for your contracting business. Let SMA do the hiring, training, and onboarding. Check out SMAsupport.us (Tell them Dave sent you.)

AI is transforming everything—including the way people search, and the way brands show up online. But with Google rolling out AI Overviews and AI Mode and user behavior evolving fast, marketers are asking: Are our SEO strategies still built for what's next?  In this episode of The AI Edit, we cut through the confusion around Generative Engine Optimization, Generative AI in Search Engines , and AI's broader impact on where consumers will seek answers into the future   to help you understand what's changing—and what you can do about it.  To help make sense of it all, I'm joined by two of the minds leading Red Door's strategic response to this shift: our VP of Data & MarTech, Ron Hadler, and our SEO Manager, Angie. Together, we'll unpack the implications for visibility, performance, and content strategy in an AI-powered search landscape

In this episode, Peter Ranney of Ranney Blair Weidman Remodeling shares how he moved beyond DIY marketing and partnered with Contractor Growth Network (CGN) to create a website and marketing strategy that truly reflects his business. Peter and Kyle dive into the strategy-first approach CGN used to uncover ideal clients, address homeowner fears, and build trust through clear messaging, SEO, video, and featured project pages. If you're looking for a smarter, more holistic way to market your remodeling business, this conversation offers a real-world look at what's possible—and why it matters. Peter also shares common pain points homeowners face during the remodeling process—and how his team proactively solves them through communication, planning, and transparency. ----- Ready to stop guessing and start growing? Visit Contractor Growth Network to see how they help remodelers like you build marketing that works. And for weekly insights that actually move the needle, tune into their podcast: https://www.contractorgrowthnetwork.com/podcast/ ----- Explore the vast array of tools, training courses, a podcast, and a supportive community of over 2,000 remodelers. Visit Remodelersontherise.com today and take your remodeling business to new heights! ----- Takeaways Marketing is essential for remodeling businesses. A strong online presence helps attract ideal clients. Education builds trust with potential clients. Understanding client fears is crucial for effective marketing. Content should address client needs and concerns. Strategy should precede tactics in marketing efforts. Emotional connections enhance client relationships. Video marketing can effectively convey messages. SEO is vital for generating leads. A unique selling proposition differentiates your business. ----- Chapters 01:51 The Importance of Marketing in Remodeling 03:13 Peter Ranney's Marketing Philosophy 04:55 Transitioning to CGN for Website Development 07:00 Understanding Client Needs and Fears 10:01 The Role of Education in Remodeling Marketing 12:58 Addressing Client Concerns Through Content 16:02 Strategy Before Tactics in Marketing 18:02 Creating an Emotional Journey for Clients 20:37 The Importance of Feature Projects 23:20 Showroom as a Marketing Differentiator 25:02 The Role of Video in Marketing 27:22 SEO Strategies and Results 32:50 Revamping Unique Selling Propositions 36:47 Tracking and Analytics for Improvement

Mobile healthcare providers face unique SEO challenges without a fixed location to anchor their online presence. This episode explores tailored strategies for mobile massage therapists, chiropractors, and other traveling healthcare professionals to improve their local search visibility despite not having a traditional brick-and-mortar practice.Episode webpage and show notes: https://propelyourcompany.com/local-seo-for-mobile-medical-providers/Send in your questions. ❤ We'd love to hear from you!Free Live Training:How AI Is Redefining Search for Clinics — and What You Must Do Next

SEO is evolving fast, and AI is reshaping how businesses rank online. Marketing Madmen goes live from Atlanta Tech Week with Chris Williams (Elite Web Professionals) and Tommy Green (Serial Entrepreneur) to break down the latest trends in SEO, AI-driven content, and brand marketing. They dive deep into: ✅ AI-powered search & Google’s evolving algorithms ✅ Optimizing for TikTok, LinkedIn & multi-platform search ✅ Why authenticity in content creation matters more than ever ✅ How businesses can future-proof their SEO strategy

Ep. 336 Is your organic traffic vanishing into the AI ether? Kipp,  Kieran, and Aja Frost (Sr. Director of Global Growth at HubSpot), dive into the huge disruption AI-powered search is having on SEO, and exactly how brands should respond if they want to stay visible in a world dominated by LLMs and AI overviews. Learn more on what's changing in search, why LLM-driven AI search visitors are 4x more valuable than traditional search clicks, and get the playbook for optimizing your content and brand for AI-first discovery. Mentions Want to dominate search with AI? Get our guide here: https://clickhubspot.com/qcu Aja Frost https://x.com/ajavuu ChatGPT https://chatgpt.com/ Gemini https://gemini.google.com/ XFunnel https://www.xfunnel.ai/ Check out this episode on YouTube: https://www.youtube.com/watch?v=gPKqvn-QS50&t=1411s Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt We're creating our next round of content and want to ensure it tackles the challenges you're facing at work or in your business. To understand your biggest challenges we've put together a survey and we'd love to hear from you! https://bit.ly/matg-research Resource [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip We're on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg  Twitter: https://twitter.com/matgpod  TikTok: https://www.tiktok.com/@matgpod  Join our community https://landing.connect.com/matg Thank you for tuning into Marketing Against The Grain! Don't forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934   If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar   Kieran Flanagan, https://twitter.com/searchbrat  ‘Marketing Against The Grain' is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.

The future of SEO requires exploration amid AI integration. Dale Bertrand, President of Fire&Spark, shares how SEO professionals must upgrade their skill sets to adapt to rapidly changing search technology. He emphasizes the importance of experimentation, both with new technologies and in redefining SEO's value within marketing organizations, while acknowledging that traditional SEO approaches will no longer suffice in this evolving landscape.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Send us a textThe digital landscape shifts constantly, and zero-click searches represent one of the most significant evolutions in how users interact with search engines. This eye-opening episode tackles the phenomenon where Google provides answers directly in search results—no clicking required.What exactly are zero-click searches? Whether appearing as featured snippets, knowledge panels, or quick answer boxes, these results fulfill user intent instantly. While this might initially sound alarming for website owners watching their traffic metrics, Ed Dawson offers a refreshingly pragmatic perspective: not all traffic is created equal. Those simple queries generating zero-click results often wouldn't have produced meaningful engagement anyway.The podcast explores practical strategies for thriving in this new reality. By optimizing for featured snippets, you position your brand as an authority even without immediate clicks. Focusing on high-intent, long-tail keywords captures users further along the purchase journey. Creating rich, comprehensive content demonstrates your expertise to both search engines and users seeking deeper information. Most importantly, Ed emphasizes that success metrics should shift from raw visitor counts to quality engagement and conversions—because ultimately, "they can't purchase off of zero-click."Ready to adapt your SEO strategy for this evolving search landscape? Book a free demo at keywordspeopleuse.com/demo to discover how finding and answering the questions your audience actually asks can transform your content strategy and help you thrive despite—or even because of—zero-click searches.SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tipsTo get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me nowSee Edd's personal site at edddawson.comAsk me a question and get on the show Click here to record a questionFind Edd on Linkedin, Bluesky & TwitterFind KeywordsPeopleUse on Twitter @kwds_ppl_use"Werq" Kevin MacLeod (incompetech.com)Licensed under Creative Commons: By Attribution 4.0 Licensehttp://creativecommons.org/licenses/by/4.0/

Join Jack Chambers-Ward and guest Owain Lloyd-Williams on this week's episode of Search With Candour as they delve into transforming often dry and boring B2B content into fun and engaging material. They discuss the competitive nature of B2B industries, strategies for creating unique content, and the importance of thinking outside the box for impactful SEO. Jack and Owain also share their experiences, ideas, and strategies for working with B2B clients. Links to follow Owain:Website: ⁠https://www.owainlloydwilliams.com/⁠LinkedIn: ⁠https://www.linkedin.com/in/owain-lloyd-williams-a8967852/⁠ Bluesky: ⁠https://bsky.app/profile/owainlloydwilliams.com⁠Chapters00:00 Introduction: Making B2B Content Fun and Engaging00:47 Meet the Guest: Owen Lloyd Williams01:35 The Challenge of Dry B2B Content02:33 SEO Strategies for B2B Content03:40 The Importance of Focus and Music05:47 Navigating Regulations and Compliance08:07 Creating Engaging B2B Content20:30 The Role of Case Studies and White Papers34:50 Collaborating Across Teams41:20 Challenges with Small vs. Enterprise Clients41:44 Strategies for Startups Competing with Giants42:37 Leveraging AI and Conversational Content44:53 The Agility Advantage of Small Brands46:04 Building Effective B2B Relationships47:42 Integrating SEO into Content Production49:43 Impact of AI on B2B vs. B2C52:35 Actionable SEO Tips for B2B Brands55:30 Recommended Tools and Software57:38 Personal Recommendations and Podcast Wrap-Up01:13:45 Conclusion and Upcoming Guests

saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies. In episode #25 of season 5, Anna Nadeina talks with Benedikt, co-founder of Jamie, an AI meeting assistant. --------------Episode's Chapters---------------- 00:00 - Benedict's Background and Early Ventures 03:06 - The Birth of Jamie: Idea and Validation 07:33 - Growth Strategies and Challenges 21:00 - The Challenge of Marketing a Versatile Product 22:07 - SEO Strategies and Ranking Tips 25:19 - Social Media and Brand Building 27:04 - Launching a Podcast: Purpose and Challenges 31:38 - AI Tools and Productivity Hacks 36:32 - Biggest Wins, Failures, and Final Thoughts Benedikt - https://www.linkedin.com/in/boeringer/ Jamie - https://www.meetjamie.ai/ Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group Stay up to date: Twitter: https://twitter.com/SaaS_group LinkedIn: https://www.linkedin.com/company/14790796

In part 3 of my interview with Andrew Ansley, we unpack the evolution of SEO from pre-2022 tactics to today's entity-driven, user-focused strategies. Learn why stuffing keywords is dead, how RankBrain and BERT changed the game, and why helpful, structured content (plus user metrics) is the new key to ranking. Andrew also demystifies topical authority, shares how to recover if your site's in the “loser's bracket,” and offers actionable tips for entrepreneurs and small business owners who want to win with SEO—without burnout.Here's what you'll learn:How Google's approach to content and ranking has changed since 2018 (and again after 2022)What “entity SEO” and “topical authority” mean for your websiteWhy user satisfaction and mobile-first indexing matter more than everHow to structure content for both users and bots (headers, visuals, and more)What it takes to move your site from the “loser's bracket” to the winner's bracket

In this episode of The Long Game Podcast, David Khim interviews Erik Episcopo, SEO Manager at Wiz, one of the fastest-growing cloud security companies (recently acquired by Google). Erik shares his unconventional career path, from answering a Craigslist ad while in Taiwan to building high-scale SEO programs at CrowdStrike and Wiz. They discuss what it takes to be a “super IC,” how AI is reshaping SEO workflows and strategy, and the importance of staying curious and adaptable in a shifting landscape. From experimenting with AI-assisted content to managing massive content refresh cycles, Erik offers a thoughtful, energetic view into what modern growth-focused SEO looks like.Key TakeawaysFrom Craigslist to Cloud Security: Erik began his SEO journey in Taiwan via Craigslist, building scrappy resume content—and now runs enterprise SEO at Wiz.What Makes a Super IC: Top individual contributors creatively solve problems, leverage AI, and own results without waiting for permission.Hiring for AI Fluency: Erik looks for candidates with real-world AI experiments, not just philosophical opinions on LLMs and content automation.SEO Workflows at Scale: At Wiz, Erik scaled content from day one—launching engines, refreshing content, and coordinating localization at speed.Early Career Lessons from Link Building: Writing hundreds of persona-based HARO pitches helped Erik master storytelling, resourcefulness, and outreach.The Value of Scrappiness: A past filled with “gray hat” tactics taught Erik the limits of SEO and how to think like a growth-minded marketer.Learning > Stagnation: A guiding principle for Erik is: if you're not learning or growing, it's time to move—and that's fueled his career pivots.Show LinksVisit Wiz and its Cloud Native Application Protection Platforms pageConnect with Erik Episcopo on LinkedInConnect with David Khim on LinkedIn and TwitterConnect with Omniscient Digital on LinkedIn or TwitterSome interviews you might enjoy and learn from:Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)Building Competitive Marketing Content with Sam Chapman (Aprimo)How to Build the Right Data Workflow with Blake Burch (Shipyard)Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:Blue Ocean vs Red Ocean SEOShould You Hire Writers or Subject Matter Experts?How Do Growth and Content Overlap?Connect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/

In this episode, Alora interviews Jesse from Ink Pot Creative to discuss the intricacies of SEO and blogging for wedding photographers. Jesse provides invaluable tips on keyword research, crafting compelling blog content, and leveraging venue-specific posts to attract ideal clients. The conversation also explores common misconceptions about SEO, the balance between visuals and text in blog posts, and the importance of creating long-term, impactful content. Whether you're new to blogging or looking to refine your strategy, this episode offers actionable insights to improve your online presence.00:00 Introduction and Guest Welcome00:21 Rapid Fire Questions01:23 Favorite Business Book and Travel Dreams03:33 Non-Negotiable Life and Business Rules05:44 Dealing with Stress and Client Feedback07:59 The Journey of Ink Pot Creative12:08 The Power of Blogging for Business12:45 Common Misconceptions About Blogging17:35 The Importance of Keywords in Blogging17:56 Weak vs. Strong Keywords for Photographers18:33 Choosing the Right Venue for Your Wedding19:23 Balancing Personal Stories with SEO20:41 The Importance of Venue-Focused Content22:20 SEO Strategies for Photographers23:23 Getting Started with SEO and Blogging26:30 Effective Blogging Techniques33:52 Final Tips and Encouragement --

Welcome to another value-packed episode of the Marketing Guides For Small Business Podcast! This week, Ian Cantle of Outsourced Marketing Inc. and the panel are joined by Skip Adams, a successful Albuquerque-based realtor who's made waves with his unique approach to digital marketing, branding, and lead generation. If you've ever wondered how a small business can truly leverage YouTube, podcasts, AI, and testimonials to stand out and grow, this is a must-listen. Table of Contents: Skip Adams' Journey: From professional baseball to top relocation specialist in Albuquerque real estate.Finding Your Niche & Building a Brand: Why Skip doubled down on relocation and how “the riches are in the niches”.YouTube Deep Dive: Strategy, learning curve, and why video marketing is Skip's top lead generator.Content Creation Secrets: How Skip reverse-engineers YouTube topics using keyword research tools, and creates evergreen, trust-building content.Turning Viewers Into Clients: Lead capture techniques, try-before-you-buy offers, and the magic of inbound calls.The Power of Testimonials: How Skip collects and uses video reviews to build credibility—without being salesy.Podcasting & TV: Behind the scenes of running UABQ, a local show, and its role in community connection.AI in Marketing: Real-world ways Skip and the hosts leverage AI for content, research, image editing, and productivity.SEO & Repurposing Content: Actionable advice for supercharging your website with blog posts, structure tips, and how to avoid common pitfalls.Scaling & Delegating Marketing: When to outsource, the value of your time, and how to stay focused on what you love. What You'll Gain From This Episode: Real-World Video Marketing Tactics: Learn how Skip grew his business (and reputation) using YouTube—plus the steps to make your videos effective, even as a beginner.Secrets to Content That Converts: Discover how to research trending topics your audience actually wants, so you're always answering their pain points.Lead Generation That Works: Get Skip's proven framework for turning content viewers into leads and loyal customers, including downloadable guides and clear calls-to-action.Building Trust at Scale: See why authentic testimonials (especially on video) are game changers, and how to get them.AI Tools & Productivity Hacks: Hear how small businesses use the latest AI tools to multiply output, repurpose content, and support marketing without breaking the bank.SEO Strategies for Non-Techies: Action steps for getting found on Google—plus critical website tweaks every business should know.Delegating Without Losing Your Voice: When to bring in help, how to vet marketing partners, and making your content go further.Insider Perspective: You'll get both the guest's and hosts' candid thoughts on the real challenges—and solutions—in small business marketing today. Ready to Build Momentum in Your Marketing? Listen now to hear expert insights, candid tips, and actionable strategies you can use—whether you're a small business owner, marketer, or real estate pro. Don't forget to: Subscribe & Rate: So you never miss an episode!Share: Found this helpful? Pass it along to your network—friends, peers, even your pets!Tell Us What You Need: Have a topic or guest you'd like to hear? Drop us a line and let us know. Let's keep building your marketing success—one smart strategy at a time! Remember to Keep Calm and Market On!

Tim Seavey is a seasoned marketing and business development leader with a passion for helping individuals and companies find their voice. As Co-Owner of Vizolutions LLC, he specializes in organic digital marketing, leveraging data-backed strategies to enhance clients' online presence and reputation. Tim's expertise extends to competitive speech and debate coaching, reflecting his commitment to effective communication. His approach combines storytelling and strategic insight to drive meaningful engagement and growth for businesses. Website: https://vizolutionsinc.com/  LinkedIn: https://www.linkedin.com/in/tim-seavey-52444098/  Facebook: https://www.facebook.com/vizolutions/    Spencer Traver is a seasoned marketing leader with deep experience in scaling startup and high-growth environments. After seven years with a rapidly growing Adtech company that reached a $1.5 billion valuation, he transitioned to lead marketing at Sustainment, an Austin-based SaaS startup serving the manufacturing industry. In his current role, Spencer is focused on accelerating product-market fit by establishing foundational marketing strategies and driving outreach across commercial, federal, and defense sectors. Beyond his day job, he's an active contributor to the Dallas-Fort Worth entrepreneurial ecosystem—serving on advisory boards, hosting free marketing workshops, and regularly speaking at industry events and podcasts. Website: https://www.sustainment.com/ LinkedIn: https://www.linkedin.com/in/spencertraver/ YouTube: https://www.youtube.com/@sustainment-srm   In this episode, we explore SEO insights, AI influence, and marketing strategies with Tim and Spencer.   Apply to join our marketing mastermind group: https://notypicalmoments.typeform.com/to/hWLDNgjz   Follow No Typical Moments at: Website: https://notypicalmoments.com/ LinkedIn: https://www.linkedin.com/company/no-typical-moments-llc/ YouTube: https://www.youtube.com/channel/UC4G7csw9j7zpjdASvpMzqUA Instagram: https://www.instagram.com/notypicalmoments Facebook: https://www.facebook.com/NTMoments

Tim Seavey is a seasoned marketing and business development leader with a passion for helping individuals and companies find their voice. As Co-Owner of Vizolutions LLC, he specializes in organic digital marketing, leveraging data-backed strategies to enhance clients' online presence and reputation. Tim's expertise extends to competitive speech and debate coaching, reflecting his commitment to effective communication. His approach combines storytelling and strategic insight to drive meaningful engagement and growth for businesses. Website: https://vizolutionsinc.com/  LinkedIn: https://www.linkedin.com/in/tim-seavey-52444098/  Facebook: https://www.facebook.com/vizolutions/    Spencer Traver is a seasoned marketing leader with deep experience in scaling startup and high-growth environments. After seven years with a rapidly growing Adtech company that reached a $1.5 billion valuation, he transitioned to lead marketing at Sustainment, an Austin-based SaaS startup serving the manufacturing industry. In his current role, Spencer is focused on accelerating product-market fit by establishing foundational marketing strategies and driving outreach across commercial, federal, and defense sectors. Beyond his day job, he's an active contributor to the Dallas-Fort Worth entrepreneurial ecosystem—serving on advisory boards, hosting free marketing workshops, and regularly speaking at industry events and podcasts. Website: https://www.sustainment.com/ LinkedIn: https://www.linkedin.com/in/spencertraver/ YouTube: https://www.youtube.com/@sustainment-srm   In this episode, we explore SEO insights, AI influence, and marketing strategies with Tim and Spencer.   Apply to join our marketing mastermind group: https://notypicalmoments.typeform.com/to/hWLDNgjz   Follow No Typical Moments at: Website: https://notypicalmoments.com/ LinkedIn: https://www.linkedin.com/company/no-typical-moments-llc/ YouTube: https://www.youtube.com/channel/UC4G7csw9j7zpjdASvpMzqUA Instagram: https://www.instagram.com/notypicalmoments Facebook: https://www.facebook.com/NTMoments

AI is changing the way websites are built, optimized, and ranked—but what does that mean for businesses? In this episode of The Marketing Madmen, Nick Constantino sits down with Jason Cyr to explore how AI-driven web design, SEO shifts, and local search optimization are reshaping the digital world. From AI-generated content to the decline of organic search and the future of website conversions, they break down the biggest trends in digital marketing for 2025. Key Takeaways: AI tools are reshaping website design, making it faster but challenging creativity. SEO is evolving—Google’s AI-driven results are reducing organic traffic by up to 95%. Local SEO is more critical than ever, with Google favoring reviews & verified listings. Conversion-focused strategies matter more than search rankings for business success. Businesses must shift their approach—prioritizing trust, engagement, and clear CTAs. patreon.com/TheMarketingMadMen: https://www.nick-constantino.com/See omnystudio.com/listener for privacy information.

This episode explores the differences between traditional and local SEO and local SEO. Learn how Google's algorithms impact search results and provide insights into optimizing your online presence for local visibility.• Understanding what SEO is• Differentiating traditional SEO from local SEO• Importance of local intent in searches• How to recognize if your business needs local SEO• Key ranking factors for local SEO• Strategies for optimizing your Google Business profile• The role of local citations and online reviews in visibility

Send us a textIn this second part of the "Best of SEO" series, industry leaders share their insights on creating compelling content that boosts organic traffic and supports strong SEO strategies. The episode explores the evolving relationship between AI and content integrity, the benefits of WordPress as an enterprise platform, and the critical role of brand building in search visibility. Additionally, our lineup of guests discuss how social proof, thought leadership, and offline branding can drive digital success, while offering practical tips for staying ahead in a rapidly changing SEO landscape. Tune in to discover how to maximize your visibility through curated content and how to adapt to the future of digital marketing.Episode Highlights:Industry leaders share personal stories about how mentorship and authentic self-expression have shaped their SEO careers and industry influence.  The episode explores the evolving importance of brand in SEO, emphasizing its role in building trust, authority, and long-term visibility, especially through social media and content marketing.  Experts discuss how AI is transforming content creation and SEO, making processes more efficient and future-proof, despite ongoing industry turbulence.  Practical insights are shared on how small businesses can leverage branding and offline momentum to compete with larger companies in search rankings.  The conversation highlights the necessity of continuous learning, networking, and adapting strategies—such as embracing AI tools and focusing on quality content—to succeed in SEO landscape. Episode Links:

In this Kitchen Side episode of The Long Game Podcast, the Omniscient Digital team dives into Google's new “AI Mode” for search and the broader implications of generative AI across content marketing and SEO. They explore the shift toward conversational, zero-click search experiences, the erosion of attribution data, and how marketers need to adapt in a world where AI Overviews and LLMs are changing how users discover information. With insights on content visibility, LLM optimization, brand mentions, measurement challenges, and even some “gray hat” strategies, this episode captures the tension between innovation and uncertainty in the age of AI-enhanced search.Key TakeawaysGoogle's AI Mode Redefines Search: The new Gemini-powered interface transforms Google into a conversational AI assistant, bypassing traditional search paths.Attribution is Getting Murkier: AI Mode and zero-click searches are making it harder to track SEO performance and justify investment.Brand Mentions Beat Backlinks: LLMs prioritize citations and visibility across platforms more than technical SEO or link-building.SEO is Shifting from Keywords to Visibility: Context, off-site presence, and how content is referenced matter more than keyword density.Marketers Need First-Principles Thinking: Foundational tactics still apply—like voice of customer and content structure—but need reframing for the AI era.Creative “Gray Hat” Tactics Exist: Ideas like editing Wikipedia, acquiring cited domains, or seeding Reddit threads can boost LLM citations.Measurement Will Require New Playbooks: Marketers must blend traditional analytics with self-reported attribution and qualitative feedback.Show LinksConnect with David Khim on LinkedIn and TwitterConnect with Alex Birkett on LinkedIn and TwitterConnect with Allie Decker on LinkedIn and TwitterConnect with Omniscient Digital on LinkedIn or TwitterWhat is Kitchen Side?One big benefit of running an agency or working at one is you get to see the “kitchen side” of many different businesses; their revenue, their operations, their automations, and their culture.You understand how things look from the inside and how that differs from the outside.You understand how the sausage is made. As an agency ourselves, we're working both on growing our clients' businesses as well as our own. This podcast is one project, but we also blog, make videos, do sales, and have quite a robust portfolio of automations and hacks to run our business.We want to take you behind the curtain, to the kitchen side of our business, to witness our brainstorms, discussions, and internal dialogues behind the public works that we ship.Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more.Some interviews you might enjoy and learn from:Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)Building Competitive Marketing Content with Sam Chapman (Aprimo)How to Build the Right Data Workflow with Blake Burch (Shipyard)Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:Blue Ocean vs Red Ocean SEOShould You Hire Writers or Subject Matter Experts?How Do Growth and Content Overlap?Connect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/

Tired of chasing SEO hacks and paying for strategies you don't understand? In this episode of The Encore Entrepreneur, Lori Lyons breaks it all down — no jargon, no overwhelm. Lori redefines what SEO really means today: relevance, trust, authority, and a seamless user experience. And with Google's latest AI update (hello, SGE!), she explains how small business owners can adapt without dropping thousands on expensive services or website redesigns. You'll learn: How to write content that actually gets noticed. Why headings matter more than you think. The mobile and speed tweaks that boost visibility. Why backlinks aren't dead — but need to be earned. And how to build a simple, consistent visibility strategy that works. Lori's take? It's not about tricking Google. It's about becoming the obvious choice when your dream client searches for what you do. Hit play and start making SEO simple and strategic. This is visibility for the rest of us. Click HERE to receive your free gift - Get Clients to Say "YES!" The Ultimate Social Proof Checklist Every Business Needs to Built Trust and Boost Sales Resources: Are you frustrated that your business isn't growing? "Messy to Magnetic: Unlocking the Secret to Effective Marketing" is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. Click here for your free gift!  Join Lori's private Facebook group - Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses.  Join now!  Schedule a Website Biz Accelerator call. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients.  Schedule here!  Connect with Lori

Did you know that doing a competitive review from an SEO standpoint is really important to your SEO strategy? It is! It's not about finding out what they're doing to copy them, but rather, understanding how well optimized their sites are so you can be strategic in your approach and outrank them. Learn how to find out what keywords they're ranking for, if their SEO elements are better than yours, if you need to adjust your content to rank higher than theirs, and more. Also, find out how often you should be researching your competition to stay ahead of them.  Register now for the free live SEO class the week of April 28 - Learn what the 3 most common SEO mistakes are that keep you from getting traffic from Google so you can make sure you're not making them. https://www.etchedmarketing.com/registration-live-seo-class My free resources, including the Beginner's step-by-step SEO Guide and my free class, are available here. https://www.etchedmarketing.com/freebiesJoin me in Simple SEO Content, my complete SEO and Content Marketing course that teaches you what to do step-by-step. It walks you through the entire process. (complete course)https://www.etchedmarketing.com/yes Do you have a question you'd like me to answer on the podcast? Ask it here - https://forms.gle/Fbrqpmss6gxUnaMj7

Send us a textIn this episode of Imperfect Marketing, host Kendra Corman welcomes SEO strategist and content marketing expert Barb Davids to talk about the not-so-secret truths of SEO, demystifying the process for small business owners and marketers alike.Barb shares her journey from corporate marketing to entrepreneur life and what it really takes to build SEO credibility in a noisy digital world. From quirky SEO myths (like white text on white backgrounds!) to practical strategies that actually work, this episode is packed with wisdom and laughter.We explore:The Reality of SEO in 2025Why SEO is not a “set it and forget it” strategy—but also not as overwhelming as it seemsThe role of content marketing as the true heart of long-term SEO successWhy SEO should be viewed more as audience trust-building than keyword trickeryWhat Google Actually WantsThe power of E-E-A-T: Experience, Expertise, Authority, and TrustWhy authenticity and transparency build credibility (and rankings!)How hidden tactics like keyword stuffing or invisible text backfire in the long runUsing AI Without Losing Your VoiceHow Barb uses both AI and human copywriters to scale content while keeping quality highTips to avoid robotic, low-value content with AI—think anecdotes, real photos, and smart editsGoogle's evolving ability to read images, metadata, and credibility signalsGetting Your Content Strategy RightSimple keyword tools Barb recommends: Google autocomplete, People Also Ask, AnswerThePublic, AlsoAsked.com, and RedditWhy asking your audience directly is still the best content research toolHow forums, newsletters, and Facebook groups reveal search intent goldBarb's No-Nonsense SEO Advice for Business OwnersBlog consistently and intentionally—don't just create for creation's sakeTrack your ROI with analytics (don't guess if SEO is working)Focus on building trust: real contact info, privacy policies, testimonials, and value-rich content matter more than hacksKey Takeaways for MarketersSEO is a long game, not a magic trickDon't believe everything you read—test, tweak, and trackAI is a tool, not a replacement for your brand's voiceReal content that solves real problems will always winWhether you're a solo entrepreneur juggling marketing hats or a marketer ready to clean up your SEO strategy, this episode gives you practical tools and a refreshing perspective. Barb's honesty and humor will help you ditch the gimmicks and focus on what truly moves the needle.

Nick teams up with SEO expert Chris Williams to break down the latest AI-driven strategies transforming digital marketing. From Google's evolving algorithms to AI-powered ad campaigns, they discuss how brands can stay ahead of the competition. Plus, they dive into how content loops between social media and websites enhance conversions, recession-proof marketing tactics, and why organic search is more crucial than ever. Key Takeaways: Google's algorithm prioritizes engaging content that keeps users on-site. SEO conversions go beyond sales—guiding users through a strategic journey boosts success. AI-driven marketing tools from Google & Microsoft will reshape search visibility. Businesses must optimize for AI-driven search habits or risk losing relevance. Live shopping could expand beyond impulse purchases into high-ticket sales. Recession-proof marketing requires prioritizing organic search and strategic bottom-of-funnel tactics. Keywords: AI marketing, SEO strategy, Google algorithm updates, digital advertising, organic search optimization, live shopping trends, content marketing, brand awareness Hashtags: #AI #MarketingStrategy #SEO #DigitalAdvertising #GoogleSEO #OrganicSearch #LiveShopping #MarketingMadmen #MarketingPodcast #Ecommercepatreon.com/TheMarketingMadMen: https://www.nick-constantino.com/See omnystudio.com/listener for privacy information.

Marketing channels often operate in silos, limiting SEO success. Elliot Tsai, Senior Growth Manager of SEO and ASO at TextNow, shares his cross-channel expertise from his background in paid search and influencer marketing. He demonstrates how to operate SEO like a paid channel with revenue-driven forecasting, partner strategically with data teams to establish unified measurement frameworks, and leverage social media's trend detection capabilities to identify emerging opportunities before they appear in search data. Show NotesConnect With: Elliot Tsai: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Last week I did a post on how to start doing SEO on a new site and this week I'm juxtaposing that blog post with this one: doing SEO on older sites (3+ years old). Although all sites have a specific amount of time they've been online, when I mention age here, also take into account how intentional you've been with your blog writing and SEO. Have you specifically picked and used new keywords? Have you looked at your Google Analytics data? Have you thought about the experience you want people to have when they first find your site?  You could have a site that is over 5 years old and barely attracting any traffic, vs. a 3 year old site that you've worked on very consciously, that is brining over 10K visits per month.  To quantify this blog post and podcast episode, I decided to give it a specific number of anything over 3 years but I'd say the 3 - 5 year range is good here. In the future, I might do another episode about even older sites and what it means to them to do SEO.   Website Links: Full episode show notes for this episode: https://digitalbloomiq.com/seo/older-websites/ Get email updates on all podcast episodes (+ SEO tips, behind the scenes, and early bird offers) : here: https://digitalbloomiq.com/email 90 Day SEO Plan: Your Dream Clients Booking You Overnight! Free webinar training here: https://digitalbloomiq.com/90dayseoplan More information about the podcast and Digital Bloom IQ: https://digitalbloomiq.com/podcast https://www.instagram.com/digitalbloomiq/ https://twitter.com/digitalbloomiq https://facebook.com/digitalbloomiq https://www.linkedin.com/in/cinthia-pacheco/ Voice Over, Mixing and Mastering Credits: L. Connor Voice - LConnorvoice@gmail.com Lconnorvoice.com   Music Credits:  Music: Kawaii! - Bad Snacks Support by RFM - NCM: https://bit.ly/3f1GFyN  

What happens when you combine the speed of funnels with the long-term power of SEO? That's what I wanted to explore with my guest, Damon Burton… The founder of SEO National and the guy who's been running SEO for me, Tony Robbins, the Utah Jazz, and dozens of others. He's also been in my Inner Circle for over 4 years, and when it comes to search traffic, nobody breaks it down more clearly. Most people in the funnel world have written off SEO as “dead”… but Damon showed me how it's not only alive, it's evolving in some insanely profitable ways! Especially if you're using ClickFunnels 2.0!! We covered: Why SEO is still growing (even in the age of AI and ChatGPT) The 3 pillars of modern SEO that never go out of style What schema is… And how it gives you an edge in Google rankings How to structure your site (and your content) for compounding traffic The one SEO tool Damon uses that every funnel builder should know Why backlinks aren't as important as you've been told How Damon turned his SEO agency into a 6-figure course business using Inner Circle strategies We even geeked out on some of my own funnels… Including SecretsOfSuccess.com, and what his team is doing behind the scenes to drive more evergreen traffic every month. If you've been relying on ads alone to fuel your business, this episode is a must-listen. SEO isn't a replacement for funnels… It's the multiplier most people are missing. Want to work with Damon or learn more about his SEO training? Visit damonburton.com. ⁠⁠⁠https://sellingonline.com/podcast⁠⁠⁠ ⁠⁠⁠https://clickfunnels.com/podcast⁠⁠⁠ Special thanks to our sponsors: NordVPN: EXCLUSIVE NordVPN Deal ⁠⁠⁠https://nordvpn.com/secrets⁠⁠⁠ Try it risk-free now with a 30-day money-back guarantee! Northwest Registered Agent: Go to ⁠⁠⁠northwestregisteredagent.com/russell⁠⁠⁠ to start your business with Northwest Registered Agent. LinkedIn Marketing Solutions: Get a $100 credit on your next campaign at ⁠⁠⁠LinkedIn.com/CLICKS⁠⁠⁠ Rocket Money: Cancel unwanted subscriptions and reach your financial goals faster at ⁠⁠⁠RocketMoney.com/RUSSELL⁠⁠⁠ Indeed: Get a $75 sponsored job credit to boost your job's visibility at ⁠⁠⁠Indeed.com/clicks Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of the Your Digital Marketing Coach podcast, I'm diving into one of the biggest changes to how we show up in Google search results—the AI overview box. If you've noticed a drop in your traffic, you're not alone. These new AI summaries are changing how people click, what links they trust, and which brands get noticed. I went deep into the data—10 studies from the past year—to find the real patterns that help content get featured. From building stronger topic clusters to writing short, clear answers and updating your posts more often, I'll show you what works right now. This matters because showing up in these AI results can bring the most valuable visitors to your site—people ready to learn and take action.Links to Data Sources Usedhttps://www.wpbeginner.com/beginners-guide/google-ai-overviews-sge/https://www.conductor.com/academy/search-generative-experience/https://www.advancedwebranking.com/blog/how-to-takle-google-ai-overviews-search-generative-experiencehttps://www.resultfirst.com/blog/ai-seo/ai-overviews-explained-the-ultimate-guide-to-googles-search-generative-experience-sge/https://exposureninja.com/blog/how-to-rank-ai-overview/https://seowind.io/how-to-optimize-for-google-ai-overview/https://seranking.com/blog/how-to-optimize-for-ai-overviews/https://webmasters.stackexchange.com/questions/143199/how-to-optimize-a-website-for-google-search-generative-experience-sgehttps://www.rocktherankings.com/how-to-rank-google-ai-overview/https://hawksem.com/blog/google-ai-overviews/Learn More: Buy Digital Threads: https://nealschaffer.com/digitalthreadsamazon Buy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinamazon Join My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo Download My Free Ebooks Here: https://nealschaffer.com/books/ Subscribe to my YouTube Channel: https://youtube.com/nealschaffer All My Podcast Show Notes: https://podcast.nealschaffer.com

John breaks down five powerful ways to use Google Search Console to transform your SEO strategy. From uncovering high-intent search queries to improving click-through rates and measuring true search visibility, this episode offers practical insights that go far beyond rankings. If you're ready to turn SEO data into real business results, this episode is a must-listen. Today we discussed: 00:00 Opening 00:09 SEO is Not Dead 02:53 Intent and Content Opportunities 05:12 Local and Branded Visibility Signals 05:53 Measuring Trust and Visibility 07:05 Fixing Technical Problems 08:06 Guiding AI Content Rate, Review, & Follow If you liked this episode, please rate and review the show. Let us know what you loved most about the episode. Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today!