Podcasts about search console

Marketing im Kopf - ein Podcast von Luis BinderIn dieser Folge wird über verschiedene Unternehmen gesprochen, da Markennamen genannt werden, handelt es sich um UNBEZAHLTE WERBUNG!In dieser Folge: In der heutigen Podcastfolge von Marketing im Kopf geht's darum, welche Verkaufsform zu welchem Unternehmen passt? Entscheidend ist, wer an wen verkauft, wie viele Marktseiten beteiligt sind und ob Zwischenstufen wie Händler dazukommen. Daraus ergibt sich, wie der Vertrieb organisiert werden sollte, zum Beispiel nach Produkten, Kunden, Kanälen, Prozessen oder Regionen.____________________________________________⁠Marketing-News der Woche:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ChatGPT wird in der EU endgültig zum SuchkanalChatGPT fällt in der EU unter strengere Regeln des Digital Services Act. Die EU stufte den Dienst als sehr große Online-Suchmaschine ein, nachdem OpenAI bis Ende März 2026 rund 159,1 Millionen monatlich aktive Nutzende der Suchfunktion gemeldet hatte. Damit gelten zusätzliche Pflichten bei Risikoanalysen, Transparenz und Jugendschutz. ChatGPT wird regulatorisch nicht mehr nur als Chatbot, sondern als Such- und Informationskanal behandelt. Damit wachsen Bedeutung und Verantwortung der Plattform für Marken, Inhalte und digitale Werbung.Google macht KI-Sichtbarkeit erstmals direkt messbarGoogle macht die Leistung von Websites in generativen Suchfunktionen weltweit in der Search Console sichtbar. Der neue Bericht zeigt Impressionen aus AI Overviews, AI Mode und generativen Funktionen in Discover, nach Seite, Gerät und Land. Parallel können Betreiber festlegen, ob ihre Inhalte in diesen KI-Flächen erscheinen dürfen. Marken müssen Sichtbarkeit nicht mehr nur über Rankings und Klicks beurteilen, sondern sehen, welche Inhalte in KI-Suchen auftauchen. Aber ein Problem: Impressionen zeigen noch keinen direkten Einfluss auf Kaufentscheidungen oder Markenwirkung. Meta nimmt Werbetreibenden Kontrolle über PlatzierungenMeta treibt die Automatisierung digitaler Werbung weiter voran und will Werbetreibenden weniger Kontrolle über Platzierungen geben. Künftig soll das System entscheiden, wo eine Anzeige am besten funktioniert. Das kann Kampagnen vereinfachen, wirft aber Fragen zu Brand Safety, Transparenz und Messungen. Einkaufszentren werden zu datengetriebenen WerbenetzwerkenDer US-Einkaufszentrenbetreiber Simon baut ein Retail-Media-Netzwerk. Neben fast 4.000 Screens nutzt das Unternehmen einwilligungsbasierte Standort-, Besuchs- und Transaktionsdaten aus mehr als 200 Centern. Marken können Zielgruppen vor Ort, in Connected TV und Social Media ansprechen und zusätzliche Besuche oder Käufe gegen Kontrollgruppen messen. Handelsflächen werden vom Werbeort zum Daten- und Messsystem. Die Akzeptanz hängt jedoch davon ab, wie verständlich Einwilligung und Datennutzung gestaltet sind… in Deutschland fraglich.____________________________________________Vernetz dich gerne auf LinkedIn: ⁠https://www.linkedin.com/in/luisbinder/⁠ Instagram: https://www.instagram.com/marketingimkopf/Du hast Fragen, Anregungen oder Ideen? Melde dich unter: marketingimkopf@gmail.com Die Website zum Podcast findest du hier. [⁠⁠⁠https://bit.ly/2WN7tH5⁠⁠⁠]

STOP TRACKING EVERYTHING: THE KPIs THAT ACTUALLY GROW YOUR PEST CONTROL BUSINESSPest control companies have access to more marketing and sales data than ever before—but more data does not always lead to better decisions.Google Ads, Local Services Ads, website analytics, call tracking, social media, HighLevel, and pest control management software can generate hundreds of reports and measurements. The challenge is determining which numbers genuinely matter and how to use them to grow your business.In this episode of The Pest Control Marketing Domination Podcast, Casey Lewis explains how to separate meaningful key performance indicators from vanity metrics and irrelevant data. The objective is not to build the biggest dashboard. It is to identify the numbers that reveal what is working, where opportunities are being lost, and what action should be taken next.IN THIS EPISODE, YOU'LL LEARN:• The difference between a metric and a meaningful KPI• Why more website traffic does not necessarily mean more customers• How to work backward from your revenue and growth goals• Which marketing, sales, operational, and retention KPIs matter most• Why qualified opportunities are more important than raw lead totals• How to calculate cost per qualified opportunity and customer acquisition cost• How response time and missed calls affect your closing rate• How to identify sales and follow-up problems inside your pipeline• Why every new opportunity needs a clear source, status, value, and outcome• How HighLevel can track an opportunity from the initial inquiry through the completed sale• How Google Looker Studio can combine information from multiple marketing platforms• Why dashboard information must lead to decisions, accountability, and actionTHE NUMBERS THAT MATTERA practical pest control business scorecard should help management monitor:• Marketing spend• Qualified opportunities• Cost per qualified opportunity• Speed to first response• Missed-call rate• Appointments or inspections scheduled• Sales closing rate• New customers acquired• Customer acquisition cost• Average initial sale• New recurring revenue• Customer retention and cancellationsHighLevel can help track what happens to each opportunity throughout the sales process. Google Looker Studio can bring information from HighLevel, Google Ads, Google Analytics, Search Console, call-tracking systems, social advertising, and other platforms into a more useful executive dashboard.However, technology alone cannot solve the problem. Accurate reporting requires consistent pipeline management, proper lead-source tracking, clearly defined stages, and accountability from everyone who handles new customer opportunities.The real purpose of data is to help you answer five questions:What happened?Why did it happen?What needs to change?Who is responsible for making that change?When will the results be reviewed?You do not need more reports. You need a small group of reliable numbers that tells you whether your business is moving toward its goals—and where you need to take action.ABOUT CASEY LEWISCasey Lewis is the host of The Pest Control Marketing Domination Podcast and the founder of Rhino Pest Control Marketing. Casey and the Rhino team help pest control, wildlife control, and lawn care companies improve their websites, digital marketing, lead generation, CRM systems, sales follow-up, and customer-acquisition strategies.CONTACT RHINO PEST CONTROL MARKETINGWebsite: https://rhinopestcontrolmarketing.comEmail: casey@rhinopros.comLearn more about SMART® Pest Control Websites, HighLevel CRM and automation, Google Ads, Local Services Ads, SEO, reputation management, and complete pest control marketing programs.If your company is generating leads but struggling to track, follow up with, and convert those opportunities, contact Rhino Pest Control Marketing to discuss building a more measurable customer-acquisition system. Call Casey at (925) 464-8383

Was bringt GEO eigentlich? Diese Frage kann bisher kaum jemand mit einer Zahl beantworten. Klassische SEO-Reports zeigen Rankings und Klicks, aber nicht, ob und wie eine Marke in KI-Antworten auftaucht. In diesem Webinar zeigt der Referent Maik Schindler, wie sich KI-Sichtbarkeit mit vorhandenen Bordmitteln messen lässt, ganz ohne teuren Tool-Stack. Vorgestellt werden drei Ebenen: Präsenz in KI-Antworten mit Sistrix, Sichtbarkeit in Google und Bing über die Search Console und die Bing Webmaster Tools, sowie Traffic und Abschlüsse in GA4. Live wird gezeigt, wie man ChatGPT- und Perplexity-Traffic per Kanalgruppe und Regex sichtbar macht, wo Google an seine Grenzen stößt und welche Kennzahlen wirklich ins Reporting gehören. Am Ende steht ein schlankes Kennzahlen-Set und ein fertiges Dashboard zum Ansehen und Nachnutzen, damit die Teilnehmenden sofort loslegen können. Folgendes hast Du nach dem Webinar gelernt: - Wie sich KI-Sichtbarkeit mit vorhandenen Tools (GSC, Bing Webmaster Tools, Sistrix, GA4) messen lässt, ohne teuren Tool-Stack. - Welche drei Messebenen es gibt und welches Tool welche Ebene abdeckt. - Wie man ChatGPT- und Perplexity-Traffic in GA4 per Kanalgruppe und Regex sichtbar macht und warum sich Google AI Mode nicht von organischem Traffic trennen lässt. - Welche Kennzahlen ins Management-Reporting gehören und wie daraus ein Budget-Argument wird. - Wie ein fertiges Dashboard aussieht, mit dem sich die Ergebnisse teilen und sofort nachnutzen lassen. Zielgruppe: - SEO- und Online-Marketing-Verantwortliche, die GEO ins Reporting bringen wollen - Inhouse-Marketer und Team-Leads mit GA4- und Search-Console-Grundwissen - E-Commerce- und Content-Verantwortliche, die wissen wollen, welche Inhalte die KI nutzt - Agenturen und Freelancer, die KI-Sichtbarkeit für Kunden messbar machen - Entscheider, die eine belastbare Zahl zur Frage „Was bringt GEO?” brauchen

Welcome solo and group practice owners! We are Liath Dalton and Evan Dumas, your co-hosts of Group Practice Tech. In our latest episode, we share a HIPAA-friendly way for therapy practice owners to get useful information about how their websites are performing, via Google Search Console. We discuss: What Google Search Console can tell you about your website The crucial differences between Google Analytics and Google Search Console Why Search Console is permissible for therapy practice websites Caveats and what to consider when configuring Search Console Listen here: https://personcenteredtech.com/group/podcast/ For more, visit our website. Resources for Listeners PCT Resources Podcast: Episode 625: Google Analytics for Therapy Practice Websites—The HIPAA Risks Explained — The companion episode explaining why Google Analytics is not appropriate for therapy-practice websites and how individually identifiable website activity can become protected health information. PCT CE course: Marketing in Mental Health: The Legal and Ethical Do's and Don'ts You Need to Know — This 3 legal-ethical CE credit hour on-demand training, presented by therapist and HIPAA attorney Eric Ström, JD, PhD, LMHC, unpacks the legal and ethical standards that apply to marketing in mental health practice, with particular attention to HIPAA marketing requirements, Business Associate Agreements (BAAs), authorizations/ROIs, advertising, referrals, reviews, and endorsements. PCT's Google Workspace Configuration Help Center — Includes step-by-step, video-based guidance for securing, configuring and leveraging Google Workspace appropriately for a therapy practice Group Practice Care Premium — Includes weekly live and recorded Group Practice Office Hours, including a monthly session with therapist and attorney Eric Ström, JD, PhD, LMHC; the Device Security Suite; the Remote Workspace Security Suite; and additional direct support and consultation resources. HIPAA Risk Analysis & Risk Mitigation Planning Service for Mental Health Practices — Care for your practice using our supportive, shame-free risk analysis and mitigation planning service. You'll have your Risk Analysis performed by a PCT consultant using a tool built specifically for mental health practices, along with a mitigation checklist to help you reduce identified risks. PCT's Comprehensive HIPAA Security Compliance Program bundles: For Group Practices For Solo Practitioners Comprehensive HIPAA Security Policies & Procedures Forms and logs for documenting the implementation and maintenance of Policies & Procedures Device & Workspace Security Suites Direct support and consultation from the PCT team and therapist-attorney Eric Ström, JD, PhD, LMHC HIPAA Risk Analysis & Risk Mitigation Planning service and tool HIPAA Security & Privacy Ethics training Resources Google Search Console — Google's free tool for understanding how a public website performs in Google Search, including the search terms that result in a website appearing, impressions, clicks, search position, indexing issues, and website-health information. Google Search Console Performance Report: Dimensions and Data Groupings — Google's explanation of the search-query, page, country, and device information available through Search Console. It also explains that some queries are omitted from reports to protect searcher privacy. Google Search Console: Verify Your Site Ownership — Google's instructions for verifying ownership through methods such as a DNS record or HTML file or tag. Google Analytics and Google Tag Manager are optional verification methods and do not need to be enabled to use Search Console. Google Search Console: Managing Owners, Users, and Permissions — Guidance for limiting Search Console access and periodically reviewing who has owner- or user-level access to a practice's website data. Google Search Console: Remove Information From Your Website From Google Search — Google's guidance for keeping sensitive, authenticated, or otherwise inappropriate pages out of search results and removing pages that have already been indexed.

Want our guidance to build and run your own marketing engine? Book a call with our team: https://call.contractordynamics.com/yt?utm_source=YouTube&utm_medium=Description&utm_campaign=8.27.26Get our FREE marketing course for contractors here: https://course.contractordynamics.com?utm_source=YouTube&utm_medium=Description&utm_campaign=8.27.26If you're a roofing company posting content on Instagram, TikTok, or YouTube and you have no idea how those posts are actually performing in Google search — this video is for you.Google Search Console just added a feature most roofing owners haven't heard about yet.You've always been able to connect your website to Search Console to see what people search to find your site. Now you can do the exact same thing with your social media accounts.In this episode, Coleman breaks down what this update means, why it matters, and how your competitors could already be using it to outrank you on Google — even if your website SEO is solid.You'll learn what Google Search Console's new social property feature actually does, how to add your Instagram, TikTok, and YouTube accounts to it, and why ignoring this could mean losing search visibility to competitors you didn't even know you were competing with.Key Takeaways for Contractors• Google Search Console now lets you connect social media accounts, not just your website• Why your competitors' social posts could be outranking your website right now• How to check if you're showing up for high-intent searches like "roofing company near me"• The difference between material-based keywords and high-intent keywords• Step-by-step: how to add your social properties to Google Search Console• Why "omnipresenceKey Timestamps0:00 SEO is changing and here's why0:20 Google Search Console now tracks your social media accounts1:13 Why this update matters for your visibility1:51 How competitors could already be outranking you2:29 Step-by-step: adding your social properties3:29 How Contractor Dynamics can help you set this upIf you want to learn how Contractor Dynamics helps roofing companies build marketing systems that connect activity to real growth, watch this free video that walks through our entire system:https://www.contractordynamics.com/training/?utm_source=YouTube&utm_medium=Description&utm_campaign=8.27.26Ready to put this into action for your company?Schedule a Marketing Demo with our team and we'll show you exactly what needs to be built inside your roofing company to grow your visibility online.

If you've been on social media for more than two seconds and you own a small business, you've seen it: "Google just changed this," "AI just changed that," "this is a total game changer." Jerry gets pinged about these constantly, from clients and from friends who own small businesses, and 99% of the time, his honest answer is that it's a nothing burger. In this episode, he breaks down two of the latest ones making the rounds: adding social media platforms to Google Search Console, and becoming a "preferred source" for Google AI. He explains what Search Console actually is, why the ability to connect Instagram and YouTube to it is genuinely useful data, and why it is absolutely not a secret shortcut to ranking on Google. He also shares an actual, untested theory he plans to try himself: treating social media descriptions like mini blog posts rather than throwaway captions. The second half tackles the "preferred AI source" claim head on. Jerry explains what this feature actually does, individual users selecting trusted sources for their own AI results, why it has nothing to do with a business self-selecting itself as an expert, and why the vast majority of chiropractic websites don't even have the authority required to be eligible in the first place. He closes with the underlying principle that ties both examples together: none of these tools matter if you don't have real authority behind them. Reviews, credentials, backlinks, social following, and genuine expertise are what Google and AI are actually looking for. Tools and technical settings can help you communicate that authority once it exists. They can't manufacture it. Topics Covered Why "changes" get marketed as "game changers" on social media What Google Search Console is and why it's worth being connected to The new ability to add Instagram and YouTube as standalone Search Console properties What this data actually tells you, and what it does not (it will not make your Instagram outrank your website) Jerry's untested theory: treating social captions like mini blog posts to give Google more to work with What "becoming a preferred AI source" for Google AI actually means Why this is an individual user setting, not a business self-selection tool Why most chiropractic websites don't have the authority to even qualify for this The YouTube subscribe button analogy explaining how preferred sources actually work The core principle underneath both examples: authority is the only thing that actually matters Need Help? If you want a free look at your website and local search, request a review at RocketChiro.com. If you want more help with the business and marketing side of practice, check out the Next Step program at RocketChiro.com.

Earlier this year, we talked about how hard it is to measure whether your business is showing up in AI answers. That hasn't magically been solved, but the reporting is starting to improve. Google and Bing are adding new places to see AI visibility, and it's worth paying attention to. In this episode of Get Digital Marketing Results, we look at three places AI visibility is starting to show up in reporting: Google Analytics, Google Search Console, and Bing Webmaster Tools, and how to read them without overreacting. What's covered: ✅ Why AI visibility reports are signals, not scorecards  ✅ Google Analytics' new AI Assistant channel group, and what it misses ✅ Search Console's generative AI reports: are you being seen, not just clicked ✅ Bing Webmaster Tools' AI visibility insights (Intents, Topics, Compare) ✅ Why the real next step isn't chasing a magic AI ranking hack Three action steps for this week: Check Google Analytics for the AI Assistant channel group and see whether any recognizable AI traffic is appearing. Check Search Console and Bing Webmaster Tools to see whether the new AI visibility reports are available for your site yet. Choose one important service or topic and make sure that page clearly answers the questions your customers ask before they choose you. Show notes: www.delosinc.com/episode461 Subscribe for more actionable digital marketing tips for local and regional service businesses.

Favour Obasi-ike, MBA, MS discussion explored transactional keywords as the key to converting online searches into business results. Several points were raised, including keyword modifiers, intent-driven content creation, analysis of competition (including CPC and search volume), and the ongoing challenge of understanding actual customer journeys through data analysis and attribution. The conversation stressed the importance of consistent SEO practice and the need for business owners to act on this knowledge to truly benefit from organic search.Who Is This For?The conversation focused on entrepreneurs, business owners, marketers, and content creators seeking to grow their businesses online through effective SEO strategies, particularly around the use of transactional keywords. A key theme that emerged was helping those who want to boost sales, improve website discoverability, and understand user intent by mastering keyword research and practical website tweaks.Key Moments & TimestampsIntroduction to Transactional Keywords: what they are and why they matter 00:00:03The importance of website pages and matching content to keyword searches 00:06:14Examples of transactional keywords and practical modifiers (buy, order, cheap, sign up, hire, near me, company, services) 00:25:03The power of intent and understanding the buyer journey 00:17:12Insights on last-touch attribution and multi-touch user journeys 01:23:25The importance of CPC (cost-per-click) and identifying valuable keywords 01:15:14Actionable advice on keyword research, consistency, and implementation 01:41:15Final takeaways and action steps from experts 01:42:53 and 01:44:02FAQsQ: What are transactional keywords?A: Transactional keywords are search terms used when someone is ready to make a purchase or complete a specific action online—like “buy,” “order,” “subscribe,” “hire,” or “near me” 00:04:09.Q: Why are modifiers important for keywords?A: Modifiers (e.g., “best,” “cheap,” “discount,” “download,” “local”) clarify intent, match your content to customer actions, and help attract high-intent customers 00:25:03.Q: How do I find the best keywords for my business?A: Use tools like SEMrush, Ahrefs, or meetglimpse.com to analyze search volume, competition, and cost per click (CPC). Look for high CPC or low competition keywords for better ROI 01:15:14.Q: What's more important, search volume or keyword competition?A: Both matter, but targeting lower-competition keywords with reasonable search volume often yields quicker, cost-effective wins 01:17:11.Q: How can I track the effectiveness of my keywords?A: Use analytics platforms and Search Console data, not just customer surveys, to understand which keywords drive traffic and conversions to your site 01:23:25.Action Steps for Favour Obasi-ike's AudienceAudit your website: Ensure each page targets a specific, high-intent keyword or keyword phrase.Research modifiers: Add transactional and relevant modifiers to existing content and URLs.Analyze CPC and competition: Use keyword analysis tools (e.g., meetglimpse.com) to identify lucrative opportunities.Update and expand FAQs: Build trust and answer buyer questions directly on your site.Track attribution scientifically: Rely on Search Console and analytics for accurate insights instead of only customer self-report.Stay consistent: SEO is a long game—regularly update content and refine your keyword strategies.Implement, don't just learn: Turn insights into action—schedule regular SEO check-ins or book expert consultations.For more support, listeners are encouraged to book a call, or subscribe to upcoming training and resources.Ready to Rank? Book Your SEO & Web Dev Services Today

He conectado mi canal de YouTube a Search Console.Esto es algo que se puede hacer desde hace menos de un mes.Google ha empezado a permitir que vinculemos perfiles de YouTube, Instagram, TikTok y X como propiedades, igual que hacemos con una web. Así podemos ver qué contenido aparece en Google, para qué búsquedas y cuánta gente acaba haciendo clic. Una info que hasta ahora solo tendrían las propias redes me imagino.Yo entré pensando que encontraría cuatro datos chorras. Y resulta que Google me está trayendo tráfico muy interesante.Vamos a analizarlo, pero antes un tema importante:¡Ey! El Curso de IA Gratis con Jon Hernández y BIG school está a punto de empezar.Los días 1, 2 y 3 de septiembre descubrirás por qué ChatGPT ya no se usa como antes y todo lo que ahora puedes hacer con esta nueva forma de trabajar con IA.Durante 3 clases en directo, Jon Hernández, uno de los mayores divulgadores de IA en habla hispana, te enseñará cómo:

In this episode, we explore Google's new generative AI feature in Search Console, how it helps track AI search performance, and strategies to optimize content for AI search rankings. Perfect for marketers and SEO professionals looking to leverage AI tools for better visibility.

Google erweitert die Search Console um zwei spannende Funktionen: Social-Profile-Properties und einen neuen Bericht zu Impressionen in generativen Suchergebnissen.Gemeinsam mit GSC-Experte Stephan Czysch analysiert Björn, welche Daten Google jetzt für YouTube, Instagram, TikTok und X bereitstellt – und wie SEOs erkennen können, mit welchen Videos und Beiträgen sie in der Google-Suche erscheinen.Im zweiten Teil geht es um den neuen „Generative AI“-Report. Er zeigt Impressionen von URLs in AI Overviews und AI Mode, liefert aktuell jedoch weder Klicks noch die auslösenden Prompts. Was bringen diese Daten also wirklich? Björn und Stephan diskutieren, wie sich die neuen Impressionen mit klassischen GSC-Daten, SERP-Features und den Bing Webmaster Tools verbinden lassen.Außerdem sprechen sie darüber, ob AI Overviews tatsächlich Klicks kosten, warum die Auswirkungen stark vom Suchintent abhängen und welche Funktionen Google noch ergänzen müsste, damit der Bericht für SEOs wirklich wertvoll wird.TakeawaysSocial Profiles zeigen, über welche Suchanfragen Inhalte von YouTube, Instagram, TikTok und X in Google gefunden werden.Durch den Vergleich mit der eigenen Website lassen sich Keyword-Überschneidungen und Content-Lücken identifizieren.Internationale Impressionen können Hinweise auf Potenziale für Übersetzungen und lokalisierte Videos geben.Der neue Generative-AI-Bericht umfasst Impressionen aus AI Overviews und AI Mode – rückwirkend ab dem 18. Mai.Aktuell zeigt Google nur URLs, Länder, Geräte und Zeiträume, aber keine Klicks oder Prompts.Erst die Verknüpfung mit klassischen GSC-Daten und SERP-Feature-Tracking liefert den notwendigen Kontext.Viele AI-Impressionen bei gleichzeitig sinkenden Klicks können ein Indiz für einen möglichen AI-Overview-Effekt sein – sind aber noch kein Beweis.Ob AI Overviews Klicks kosten, hängt stark vom Suchintent und vom Geschäftsmodell ab. Bei Marktplätzen können Nutzer weiterhin auf Listings klicken, um Angebote zu vergleichen.Statt ausschließlich historische Reports auszuwerten, sollten SEOs definieren, für welche Themen und Suchsituationen sie künftig sichtbar sein wollen.Google sollte Themencluster, Verhaltensdaten, eine klare Trennung der Suchfunktionen und vollständige API-Zugänge ergänzen.Kapitelmarken00:00 Intro und Vorstellung von Stephan Czysch01:12 Die zwei neuen Features der Google Search Console01:35 Was sind Social-Profile-Properties?03:49 Welche Suchdaten Google für YouTube & Co. zeigt05:26 Prompts in den Search-Console-Daten06:17 Warum stellt Google diese Daten bereit?09:54 Instagram: Bilder, Videos und zusätzliche SERP-Fläche12:55 Keyword-Overlap und Content-Lücken erkennen13:46 Der neue Generative-AI-Bericht16:24 AI Overviews, AI Mode und verfügbare Dimensionen17:04 Was bringen reine Impressionen wirklich?17:58 Generative Daten mit klassischen GSC-Daten verbinden19:13 Warum SERP-Feature-Tracking unverzichtbar bleibt21:55 Kosten AI Overviews organische Klicks?24:42 Warum Marktplätze anders betroffen sein können26:37 Optimierungspotenziale für Videos und Produktdaten27:44 Export- und API-Limitierungen der Search Console29:14 Lassen sich Prompt-Volumina ableiten?31:30 Core Updates und Veränderungen der AI-Impressionen33:22 Welche Daten im Bericht noch fehlen34:33 Fazit und Verabschiedung

In today's MadTech Daily, we discuss critics arguing that Google's new Search Console feature masks the decline in AI-driven traffic, Alibaba's Qwen becoming the world's most downloaded open-weight AI model, surpassing Meta and Google, and an IAB report finding that Australian agencies are pushing for greater transparency in programmatic DOOH.

In this episode of SEO 101, Scott Van Achte covers Google Ads policy changes for social casino gaming, ad format tests, SEOs taking over expired X accounts, major lawsuits over AI Overviews, indexing mistakes with Claude AI chats, Search Console's new social tracking, multilingual site advice for AI visibility, and updates on Google's metadata conflict handling.Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Want an AI content engine that publishes at a pace your domain can actually carry? Go to https://www.8figureagency.co/get-aiagency-ops for a free AI consultation.Any agency can do SEO. Any agency can also torch its domain in six weeks doing it wrong.A few weeks back I had someone on this show who was publishing 20 AI-written blog posts a day. Cameron LiButti — founder of BidView Marketing, 13 people, ~70 clients, close to 200 locations across medical, legal, professional services, and large home services — told me exactly what would happen. Google de-indexed the site inside six weeks.So I brought Cam on to answer the question I actually have as a founder learning this myself: how do you use AI for SEO aggressively without setting off Google's alarm bells?We get concrete fast. Cam explains crawl budget — how much compute Google decides your site is worth, and why a site crawled every three to six weeks publishing 20 posts a day is a flare in the sky. He covers the audience question most agencies skip: his medical practices serving 65+ patients get under 5% of leads from AI search, while his tax attorney client gets 40–50%. Same firm, same tactics, completely different priority.Then the part you can build on this week. Google's non-commodity content standard, and the two-part article structure that satisfies it: the first half answers the questions traditional SEO and AI both want answered, the second half is a real client situation — the problem, what you did, the outcome. That's the point of view Google can't get from a commodity blog.Cam gives the exact ramp: start at three posts a week, submit each one in Search Console, and check whether it's still indexed two weeks later — not 48 hours later. Still indexed at week three? Go to four. Then five. You earn 14 a week; you don't switch it on. And if pages drop out of the index, that's your signal to stop and diagnose before you scale the problem.We close on off-site: niche directories like G2 and Clutch, local citations off a Google Business Profile, press releases as safe volume, newsjacking for the links that actually move, and the two sources AI models cite most — YouTube and Reddit.If you're an agency owner planning to point AI at your own SEO this quarter, listen before you publish anything.CHAPTERS00:00 — He got de-indexed. Cam saw it coming.00:57 — Engineer to SEO: BidView Marketing, 13 people, ~70 clients, ~200 locations02:51 — The card catalog framework: Dewey decimal → PageRank → organizing data for AI05:37 — Crawl budget explained, and why 20 posts a day on a low-authority site is a red flag07:48 — Where are your clients? 5% of leads from AI vs. 40–50%, same tactics08:24 — Site foundations that still matter, plus why brand became an SEO input10:49 — Non-commodity content: Google's term, and what it demands from you11:18 — The two-part article: the how-to, then the client case with a point of view13:38 — How often can you publish? Jordan's real numbers pressure-tested14:37 — The ramp: 3 a week, index checks in Search Console, the two-week rule, earning 1417:15 — Off-site: directories, local citations, press releases, and newsjacking19:40 — YouTube and Reddit: the citation sources AI models pull from20:18 — Where to find CameronLINKSCameron LiButti — bidviewmarketing.comCameron on LinkedIn — search "Cameron LiButti"Google Search Console — for the index checks discussed at 14:37CTAWant an AI content engine that publishes at a pace your domain can actually carry? Go to 8figureagency.co for a free AI consultation.

Send us Fan MailWe're on vacation this week, so we're re-running one of our favorite April conversations. It still speaks to our current series on brand in local, and a live panel on local digital brand strategy follows next week.Cyrus Shepard (founder of Zyppy) joins David Mihm and Mike Blumenthal to unpack what the Google antitrust trial, the leaked patents, and the API leak revealed about how Google really ranks: user click data. They walk through the three signals that matter — clicks, long clicks, and the "last longest click" — why brand search keeps correlating with rankings, and what AI Overviews are doing to the click ecosystem, including how local businesses can still earn (and satisfy) the click.Practical throughout: consolidating reviews and booking onto owned surfaces, using Search Console's branded-query filter as an AI-Overviews scorecard, and why a too-clickable title tag quietly costs you traffic.Be sure to listen to our series on branding.Subscribe to our newsletters and other content at https://www.nearmedia.co/subscribe/

Jack Chambers-Ward recaps the biggest SEO news from June 2026 on Search With Candour.Jack covers Google's “Preferred Sources” expanding from Discover into AI Mode and AI Overviews, the new Search Console generative AI performance reporting and contrasts it with Bing Webmaster Tools' expanded AI visibility reporting.He also highlights the new ability to connect Google Business Profile to GA4 for richer local reporting and a landmark German court ruling that Google can be held liable for false claims in AI Overviews, treating them as Google's own content.Links to news storieshttps://blog.google/products-and-platforms/products/search/original-high-quality-content-search/https://blog.google/products-and-platforms/products/search/a-new-profile-to-help-publishers-and-creators-highlight-their-work-on-search/https://developers.google.com/search/blog/2026/06/gen-ai-performance-reportshttps://blogs.bing.com/search/June-2026/New-AI-Visibility-Insights-in-Bing-Webmaster-Tools-Intents-Topics-Citation-Share-Comparehttps://support.google.com/analytics/answer/16930347https://the-decoder.com/landmark-german-ruling-declares-googles-ai-overviews-are-googles-own-words-and-makes-it-liable-for-false-answers/Chapters00:00 Introduction01:27 Preferred sources expand to AI Mode05:08 Google adds creator Search Profiles08:32 GSC AI performance reporting10:25 Bing AI visibility tools17:23 Google Business Profile data in GA422:34 German court finds Google liable for AI Overview content31:11 Wrap up

Your traffic could be quietly slipping away right now, and you wouldn't even know until it's gone.In this episode, Christina and Corinne sit down with Grayson Bell to break down two traffic killers most publishers never see coming: missed seasonal search windows and content decay, where a page loses rankings over time even when nothing on it has changed. They also get into how to use GA4 and Search Console predictively, so you catch problems before they show up in your numbers instead of after.********************************DISCLAIMER: This audio and description may contain affiliate links, which means that if you click on one of our recommended products, we may receive a small commission at no additional cost to you. This helps support our show and allows us to continue to provide you with valuable content. Thank you for your support!********************************LINKS MENTIONED IN THIS EPISODEThe Smart Influencer SummitOccasioFULL SHOW NOTEShttps://thesmartinfluencer.com/e281-how-to-use-your-analytics-predictively-instead-of-as-a-rear-view-mirror/CONNECT WITH GRAYSON BELLWebsite Facebook CONNECT WITH CORINNE & CHRISTINAGet notified when new episodes drop Check out our YouTube channelJoin the convo on FacebookConnect on InstagramCOMMENTS, QUESTIONS, RECIPE IDEASEmail us at hello@thesmartinfluencer.comPodMatchPodMatch Automatically Matches Ideal Podcast Guests and Hosts For InterviewsSupport the show

Das neue Google-Update in der Search Console erweitert die Möglichkeiten für Unternehmen, ihre organische Sichtbarkeit zu messen und zu steuern. Die "Platform Properties" ermöglichen die sozialen Netzwerke Instagram, TikTok, YouTube und X direkt mit der Search Console zu verknüpfen. Was sich dadurch für SEO, Social Media und die Messbarkeit von Content verändert, erklärt Janike aus dem webnetz SEO-Team. Die Folge liefert dir Antworten auf diese Fragen: - Was steckt hinter den neuen Plattform Properties in der Google Search Console? - Wie verändert sich die Messbarkeit von Social Content durch das Update? - Warum wachsen SEO und Social Media damit noch stärker zusammen? - Welche Chancen entstehen für Content-Strategien und Reporting? - Welche Grenzen und Risiken bringt die neue Verknüpfung mit sich? Das sagt Janike: „Google reißt hier gerade die Mauer zwischen SEO und Social Media ein. Social Search ist damit jetzt offiziell und sauberer messbar. Wer die Daten hat, hat die Fäden in der Hand.“ Mit: Janike Bach, SEO-Expertin bei webnetz

Should you panic when your Search Console indexing report is showing pages that aren't indexed? Is a 404 error code always a sign of a broken website? In this episode of Search Off the Record, Martin Splitt and John Mueller from the Google Search Relations team dive deep into the Page Indexing report in Google Search Console. They unpack why treating this report as a static inventory checklist to "fix" things is the wrong response, how to spot massive SEO-ruining hosting or CDN traps, and why a healthy website doesn't actually need a 100% index rate. In this episode, you'll learn: The Indexing Report Shift: Insights from the Search Console team's Hillel on why you should look for trend lines and systemic patterns rather than treating the report as a giant list of errors. When 404s are Good: Why expected 404 errors are technically correct for deleted content, and how to survive the "boss panic" of numbers that won't go down. The Domain Property Advantage: How setting up a domain property handles canonical shifts, www vs. non-www tracking, and performance data much cleaner. The Site Query vs. Search Console: Why the site: query is an artificial tool that might show old domain moves or hreflang swaps for years, making Search Console your only true source of truth. Hosting & CDN Traps: How aggressive bot protections, hidden interstitials, and "Soft 200" error pages completely destroy your crawl data and lead to malicious canonicalization. Discovered vs. Crawled: What it actually means when pages sit in "Discovered/Crawled - currently not indexed," and how to recognize holistic site quality issues over technical bugs. Key Takeaways for SEOs & Developers: Patterns over Inventories: Use the report to verify that your intentional changes (like site migrations or page removals) are processing correctly over time. Forget the Ratio: There is no magic metric for indexed vs. non-indexed pages. Even Google's own developer documentation has a massive chunk of non-indexed content due to intentional choices. Watch Out for Soft Blocks: Ensure your security layers or CDNs aren't serving "Are you a bot?" challenge screens to Googlebot with a 200 success code. Computers Fail (And That's Fine): Minor server blips, failed DNS requests, or temporary 500 errors happen. Google's systems are resilient and will just try again later.   Chapters 0:00 - Introduction: The Search Central Live coverage report confusion. 1:45 - Shifting perspectives: Treating Search Console as a pattern tracker, not a checklist. 4:36 - Tracking site migrations and processing data delays. 6:25 - Why 404 errors can be a good thing  8:00 - Handling canonical shifts and the value of Domain Properties. 11:12 - Why the site: query isn't telling you what you think it does (Domain moves and hreflang bugs). 13:38 - CDN bot protection and the absolute nightmare of soft error pages. 17:49 - How to use "marked as fixed". 20:32 - Discovered vs. Crawled Not Indexed: Is it a technical or site quality issue? 25:31 - Debunking the indexed-to-non-indexed ratio myth. 27:48 - Final verdict: How to stop fearing your Indexing Report. Resources Mentioned: Google Search Central: https://developers.google.com/search Google Search Console: https://search.google.com/search-console Search Central Live Events: https://developers.google.com/search/events    Are you actively stressing over your non-indexed page counts, or are you tracking the big trend lines? Let us know in the comments! Episode transcript →  https://goo.gle/sotr112-transcript   Listen to more Search Off the Record → https://goo.gle/sotr-yt  Subscribe to Google Search Channel → https://goo.gle/SearchCentral   Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.  #SOTRpodcast #SEO #GoogleSearch #SearchConsole Speakers: Martin Splitt, John Mueller

This week in search, we covered how Google's Nick Fox announced Google Search broke all usage records when Argentina scored its winning goal in the World Cup. Google Search Console now shows third-party platform content performance data from Instagram, TikTok...

In this episode of SEO 101, Ross Dunn and Scott Van Achte focus on major Google news, including new Search Console social and video platform integration, Google Trends comparison features, tracking URL tests, and a bug in generative AI reports. They also discuss best practices for content creation, the impact of AI, and the June 2024 spam update.Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

You already know that search doesn't look the way it used to. Buyers are no longer finding agencies through one clean path from Google search to website visit to inquiry. They may discover you through an AI-generated answer, a Reddit thread, a local Facebook group, a directory, a review, a LinkedIn profile, or a blog post that answers a very specific question.Darlene Moore from Drive Traffic is actively watching how visibility is shifting, and in this episode she shares what she's seeing on the ground right now — where decisions are actually being shaped, and what's working.We talk about what makes content worth citing, why lived experience and specificity matter more than generic AI-generated content, and how you can use tools like ChatGPT, Google AI Overviews, Reddit, and Search Console to understand where your buyers are actually looking for answers.Show Notes:-Website: drivetraffic.ca-LinkedIn: linkedin.com/in/darleneHey thanks for hanging out with me at the Small But Mighty Podcast. If you enjoyed this episode it would mean the world to me if you hit the follow or subscribe button in your podcast app and share it with a friend. And I'll see you on the next one. Get the full show notes and more information here: https://audreyjoykwan.com/podcast/ep156Podcast Edits by Lindsay Curtis

Since AI Overviews launched, the average website has lost around a third of its organic traffic. Last week, the UK's Competition and Markets Authority had seen enough, and issued a legal order forcing Google to change.Within hours, Google announced updates to AI Overviews. More links. More data. A fairer deal for publishers.But will your traffic actually come back? In this video, I cover:Why two-thirds of Google searches now result in zero clicks, and what the CMA is doing about itWhat Google is now legally required to provide to website owners, including new AI Search data inside Search ConsoleWhy the new generative AI performance report in Search Console is only telling you half the story (and which half Google is hiding)How one of our financial education clients is making more money than ever from organic search, even with traffic down year-on-yearWhy their competitors are losing up to 61% of organic traffic while this client's average order value has grown 13%, and what they're doing differentlyThe mindset shift every marketer needs to make right now: from chasing traffic volume to winning AI visibilityThe old organic traffic levels aren't coming back. But the brands that understand how AI Search is changing buyer behaviour are making more from search than ever before.Get a free trial of Semrush One: https://exposureninja.com/semrush-oneBook a consultation call for a live review of your website and marketing

Host Jack Chambers Ward shares a special episode of Search With Candour highlighting two talks from SearchNorwich 18 ahead of the first SearchNorwichXL conference on 24 September 2026.

Did you know that roughly 50% of consumers are now using AI-powered search? And that number is only going up? In this Summer Series episode of the VOpreneur Podcast, voice actor Cody Rock asks the question that every voice actor with a website needs to hear right now: what is the difference between SEO and GEO, and how can voice actors use both to get in front of more buyers? Marc Scott breaks down the shift from search engine optimization to generative engine optimization - what it means, why it matters, and what he's actually doing on his own website right now to take advantage of it. Inside this episode: The key difference between SEO and GEO - and why the shift from keywords to context changes everything about how you build your website Why the top third of every Google search results page is now an AI summary - and what that means for your old SEO strategy How Marc built 50 to 60 new pages on his website using AI - and how Claude Cowork now does it automatically without him ever touching WordPress The "questions your clients ask" strategy - the simplest starting point for any voice actor who wants to show up in AI search Why GEO is a genuine ground-floor opportunity right now - everyone is starting at square one, and the voice actors who move early will have a real advantage How to use AI to analyze your Google Analytics and Search Console data and tell you whether your strategy is actually working Why fresh, contextual content matters more than ever - and what that means for the one-page VO website that most voice actors are still running Whether you're an SEO veteran or you've never thought about search strategy a day in your career, this episode gives you a clear, practical framework for making sure AI recommends you when buyers come looking.

In this episode of Torsion Talk, Ryan breaks down the latest Google, AI, SEO, and digital marketing updates that are reshaping the future of garage door companies and home service businesses. From Google's newest AI-powered search features to ChatGPT advertising and major Google Business Profile updates, there's a lot happening that business owners need to understand right now.Ryan explains how Google is rolling out AI performance reporting inside Search Console, what the new AI visibility metrics mean, and why traditional SEO reporting is becoming more difficult as AI Overviews continue to replace website clicks. He also discusses how AI is changing customer behavior, reducing organic traffic, and creating new challenges for local businesses that depend heavily on search engine rankings.One of the biggest topics covered is Google's new AI calling feature, which allows Google to contact businesses on behalf of homeowners to gather pricing, availability, warranties, and service information. Ryan shares why answering the phone quickly, training your customer service team, and maintaining an optimized Google Business Profile may soon become even more critical for rankings and lead generation.The conversation also covers ChatGPT Ads, OpenAI's new advertising platform, local AI advertising opportunities, conversion tracking, and what these changes could mean for garage door companies, HVAC contractors, plumbers, electricians, and other home service providers. Ryan discusses the opportunities, risks, and competitive advantages available to businesses that embrace AI early.Additional topics include Google's latest core update, AI Overviews appearing in nearly half of all searches, Google Business Profile integration with Google Analytics, AI attribution challenges, online reviews, local search optimization, and why relying solely on SEO is becoming increasingly risky.Ryan also shares updates on his latest garage door sales training program, discusses real-world success stories from service technicians implementing proven sales systems, and gives listeners a behind-the-scenes look at the new Torsion Talk studio setup.If you own a garage door company, HVAC business, plumbing company, electrical company, roofing business, or any local service company, this episode provides practical insights on where digital marketing is headed and how to stay competitive as AI transforms the industry.Subscribe to Torsion Talk on YouTube, Spotify, and Apple Podcasts for weekly content covering AI, local SEO, Google updates, digital marketing, sales training, entrepreneurship, leadership, garage door industry news, and business growth strategies.Find Ryan at:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://garagedooru.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://aaronoverheaddoors.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://markinuity.com/⁠Check out our sponsors!Sommer USA - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://sommer-usa.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Surewinder - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://surewinder.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Stealth Hardware - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://quietmydoor.com/⁠

Each week, Greg and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google Business Profile, social media, email marketing, websites, online advertising and more.Updates and QuestionsGoogle has made it easier to report businesses for pressuring or incentivizing customer reviews.Google clarifies requirements for labeling your GBP as open 24/7 when using AI agents.Google rolls out preferred source labels in AI mode.Google adds AI performance reports in Search Console.GBP now has view counts for photos and videos.What should I do if I've tried all the steps to move SAB locations on my GBP but it still won't let me?If having two SAB locations close together risks a suspension of my GBP, how far away do they need to be to avoid triggering suspension?Should I try to reclaim profiles for a car dealership that were attempted to be deleted but are still showing up in search results?Does manipulating urls on Google Maps help with local ranking?Links mentioned in this session are available on our website at https://localmarketinginstitute.com

This week on Marketing O'Clock: Google's new Search Generative AI Performance Reports are starting to head to Search Console; while limited to certain UK-based sites now, this feature will eventually be global. Maggie Humphrey - PMAX vs Standard Shopping: Driving Ecommerce Growth in Google Ads-https://speakerdeck.com/mhumprey/pmax-vs-standard-shopping-driving-ecommerce-growth-in-google-ads-smx-advanced-2026Plus, hear from some of the leading voices in the marketing world who were present at SMX Advanced! Visit us at - https://marketingoclock.com/

ChatGPT Hits 1 Billion Global Monthly Users in Record Time, Google Offers Publishers AI Overviews Opt-Out in Search Console, and Meta Oversight Board Demands Transparent Appeals and AI Penalty Oversight. MP3 Please SUBSCRIBE HERE for free or get DTNS shows ad-free. A special thanks to all our supporters–without you, none of this would be possible.Continue reading "SpaceX Sets IPO Price at $135, Targeting $1.75 Trillion Valuation – DTH"

En este vídeo repasamos la nueva funcionalidad de Search Console sobre rendimiento en la IA, y que por el momento nos permite identificar las impresiones que ha recibido nuestra web en AI Overviews, Modo IA y Discover con IA.

European Commission unveils “tech sovereignty” strategy, Microsoft unveils 7 new in-house AI models, Plex adds new social features before Pass price hike. MP3 Please SUBSCRIBE HERE for free or get DTNS shows ad-free. A special thanks to all our supporters–without you, none of this would be possible. If you enjoy what you see you canContinue reading "Google Testing New Toggle Inside Search Console For UK Domains – DTH"

In this episode of SEO 101, Ross Dunn and Scott Van Achte cover the May 2024 Google core update, shifting content indexing, Google I/O announcements, Gemini 3.5 Flash, new AI-powered search features, entity maps, Google Merchant Center insights, UK-exclusive AI controls in Search Console, and Google's stance on mentions manipulation and AI attribution in search. It's a big episode!Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

80% of AI-cited sources don't appear in Google's top results. Karl Kleinschmidt, founder at Data Marketing Group and 18-year SEO veteran, shares how his enterprise clients are adapting content strategies for LLM optimization across local and national campaigns. The discussion covers fan out analysis for mapping user intent beyond keywords, cluster-based content frameworks for enterprise-scale implementations, and custom data collection systems that integrate Search Console with LLM performance tracking.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Adam Gent returns to Search with Candour to discuss how Google's indexing works and why large websites should monitor it closely.Adam explains that statuses like “URL unknown to Google” can mean Google has deprioritised and effectively forgotten pages, and that Search Console may misreport or fail to alert when pages are actively de-indexed. He describes a “130-day rule” for indexing, where low page quality can affect the status of existing pages.They also cover index bloat on large websites, the importance of long-term indexing, and practical steps like segmenting sitemaps by site sectioning or seasonality.Follow AdamIndexing InsightFollow Adam on LinkedInFollow Adam on BlueskyAdam at SearchNorwichXLChapters00:00 Highlight reel of Adam Gent01:40 Introduction04:57 Why index monitoring matters08:11 Search Console blind spots10:29 URL unknown to Google13:13 Why Adam built Indexing Insight14:04 The 130-day rule for indexing15:28 What page quality means21:36 Site sections and patterns29:37 Index bloat on big sites32:20 Cleaning up for AI visibility33:51 Indexing ratios that matter36:44 Is indexing getting harder37:33 Short-term vs long-term indexing40:50 Demand-led recovery44:29 Indexing misconceptions explained48:39 Sitemaps for seasonality52:11 Reducing Search Console noise55:44 Recommendations01:03:15 Wrap up

Two common Google Search Console questions get answered in this episode: what it means when impressions are rising but average rankings stay flat, and whether keywords still matter for blog posts. The short answer on rankings might surprise you. And the advice around blogging and keywords could save your site from a problem that looks like progress while quietly making things worse.Timestamps [0:00] Introduction [0:24] Listener question: impressions rising but rankings unchanged [0:49] What impressions and average rankings mean in Search Console [1:50] Why rising impressions with flat rankings is actually a good sign [2:20] How new keywords entering the index affect your average ranking [3:15] Why average ranking is a misleading metric to track [3:55] Meredith's question: are keywords still important for blogs [4:22] What bloggers offering "keyword-included" posts are actually doing [5:00] Keyword cannibalization explained [5:45] What the right keyword strategy for blogs actually looks like [6:35] Why keyword stuffing in blogs works against you Try WisprFlowhttps://wisprflow.ai/r?CHRIS37400 --Learn more about the MENTORING PROGRAM:www.meredithshusband.comSubmit questions for future episodeshttps://forms.gle/bqxbwDWBySoiUYxL7

Jack Chambers-Ward delivers an SEO news recap covering key stories from April 2026 into early May.He highlights Google testing AI Mode directly in the “All” tab, AI Mode's agentic restaurant bookings, AI Mode side-by-side browsing in Chrome desktop (US), and Google's Audio Overviews appearing on SERPs beyond Search Labs.He also discusses Google's official guidance on building agent-friendly websites—how agents use screenshots, raw HTML, and the accessibility tree—and notes Gemini in Chrome rolling out worldwide, potentially boosting Gemini adoption.Google tests AI Mode in the main search tab - https://brodieclark.com/notes/#apr-2026 Google Search Console impressions error - https://xcancel.com/brodieseo/status/2040311550406472112 Agentic restaurant bookings - https://xcancel.com/Google/status/2042626811083853857 AI Mode can open in side-by-side view - https://blog.google/products-and-platforms/products/search/ai-mode-chrome/ Google tests Audio Overviews - https://www.seroundtable.com/google-testing-audio-overviews-wild-41207.html How to build agent-friendly websites - https://web.dev/articles/ai-agent-site-ux Gemini in Chrome - https://www.linkedin.com/posts/nataliawitczyk_yes-gemini-integrated-in-chrome-is-now-rolling-activity-7456789716202508288-He8k/Get your tickets for SearchNorwichXL: https://searchnorwich.org/ Time stamps00:00 Intro01:22 AI Mode hits main search tab05:38 Search Console impressions bug07:35 AI restaurant booking agents11:09 AI Mode adds split-screen mode in Chrome18:47 Audio Overviews on SERPs21:51 How to build agent-friendly websites30:15 Gemini in Chrome goes global38:28 Wrap up

Favour Obasi-ike, MBA, MS breaks down the relationship between SEO and PPC advertising. He explains that while PPC provides short-term visibility and acts as a catalyst for brand awareness, SEO builds the long-term foundation that makes ads more cost-effective. Favour emphasizes that these two strategies should not be siloed; instead, they must work together. By ranking organically for specific keywords, businesses can lower their ad spend for those same keywords. The conversation also touches on the importance of content pillars, Google Search Console, and the value of organizing your digital assets to prevent overwhelm.Who is this for?Business owners, digital marketers, and entrepreneurs looking to understand the differences and synergies between Search Engine Optimization (SEO) and Pay-Per-Click (PPC) advertising. It's highly valuable for anyone wanting to build a sustainable, long-term marketing strategy while leveraging short-term wins through paid ads.Key Moments & Timestamps01:42 — The Core Difference: Understanding SEO (Search Engine Optimization) vs. SEM/PPC (Search Engine Marketing).03:34 — Short-Term vs. Long-Term: Why PPC is for short-term wins and SEO is for long-term sustainability.06:00 — The Synergy: How ranking organically for a keyword lowers the cost of bidding on that same keyword in ads.11:10 — Cross-Platform Strategy: Connecting your website to Google Search Console and Pinterest to build domain authority.32:47 — Tracking Success: Using Google Alerts and Search Console to track brand mentions and backlinks.107:41 — Final Takeaway: Organize your content pillars and don't feel overwhelmed by the technical aspects of SEO.FAQsQ: Should I focus on SEO or PPC first?A: You should focus on SEO first to build a strong foundation. PPC is a catalyst that drives immediate traffic, but if your website isn't optimized organically, you will end up paying higher costs per click over time.Q: How long does it take for ads to mature?A: Depending on the platform, it typically takes 7 to 28 days for an ad campaign to exit the learning phase and mature based on the target audience.Q: How do SEO and ads work together?A: When you rank organically for a specific keyword (e.g., "real estate planning") on your website, Google recognizes your authority. When you run ads for that same keyword, your cost per click is often lower because the destination link is highly relevant and authoritative.Action StepsBuild Your Foundation: Ensure your website is connected to Google Search Console so search engines can index your pages.Align Your Keywords: Use the same keywords in your organic content (URLs, titles) that you plan to bid on in your PPC campaigns.Set Up Alerts: Use Google Alerts to track when your brand or business is mentioned online to monitor your growing authority.Organize Content Pillars: Structure your website content into clear pillars and clusters to make it easier for both users and search engines to navigate.Book a Consultation: Reach out to Favour at info@playinc.online or favour@playinc.online to hire his SEO agency and streamline your digital marketing strategy.Ready to Rank? Book Your SEO & Web Dev Services Today

In this episode of SEO 101, Ross Dunn and Scott Van Achte cover the March 2026 Google Core Update, Google's crackdown on back button hijacking, a Search Console impressions bug, changes to spam report policies, and quirky new review guidelines. They also discuss local SEO post updates, Data Studio's rebranding, and the mysterious 418 "I'm a teapot" error.Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Your biggest advantage in marketing right now isn't better ads. It's understanding what actually makes people buy — and it's probably not what your feed is telling you.Rage bait is everywhere. It gets views. It gets engagement. But it doesn't build trust — and it definitely doesn't drive real revenue in B2B.In this episode, we sit down with Jason Levin, co-founder of Memelord.com, to break down why meme marketing is quietly outperforming rage bait, how humor builds trust with high-value buyers, and the exact systems top marketers are using to scale meme-driven acquisition.The deeper insight: the best marketers aren't chasing attention — they're engineering relatability at scale.You'll learn how to operationalize memes across multiple accounts, why “remixing” is the real creative advantage, and how to turn humor into a repeatable growth engine.If you're thinking about distribution in 2026, this is a playbook most companies still aren't using.GuestJason Levin — co-founder of Memelord.com, an AI-powered meme marketing platform helping companies scale humor, distribution, and content velocity through AI-generated memes and multi-account social strategies.LinkedIn: https://www.linkedin.com/in/iamjasonlevinX: https://x.com/iamjasonlevinWhat You'll LearnWhy rage bait drives views… but fails to convert high-value customersThe difference between attention farming and buyer-driven attentionHow meme marketing builds trust faster than traditional contentWhy humor is a lever — not a strategy replacementHow to run multiple niche meme accounts for different ICPsWhy remixing content beats originality in modern distributionHow AI is enabling meme velocity at scaleWhy relationships still outperform automation in closing dealsTimestamps00:00 - Introduction to Meme Marketing00:21 - Guest Introduction: Jason Levin from Memelord.com00:41 - Memes vs Rage Bait Marketing01:13 - Tactical Meme Marketing Strategies02:24 - The Importance of Branding and Trust03:27 - Rage Bait vs Smart Bait Philosophy05:01 - Why Meme Marketing Drives Revenue06:43 - Building Trust in B2B Through Humor08:13 - Niche Meme Accounts and High-LTV Distribution10:19 - The Problem with Rage Bait Culture in Silicon Valley15:00 - Inside Memelord.com: Product, Demo & AI Tools30:43 - Scaling Distribution, Verified Orgs & MeasurementKey Topics & Insights1. Rage Bait Gets Attention — But Not RevenueThere's a growing belief that anger = growth.But here's the reality:Rage bait attracts the wrong audience.It pulls in:Low-intent usersPeople looking to argueLow purchasing-power audiencesThe problem: High-value buyers don't respond to manipulation — they recognize it.And when trust is broken, conversion dies.The takeaway: Views are not revenue.2. Meme Marketing = Relatability at ScaleMemes work because they create instant recognition.Instead of forcing attention, they generate:Emotional alignmentShared pain pointsFast trust-building through humorWhen people feel understood, they convert faster.3. Humor Is a Lever, Not a StrategyMemes don't replace strategy — they amplify it.Smart marketing stacks multiple levers:Educational contentLong-form trust buildingPaid acquisitionHumor as distribution acceleration4. Remixing Is the Real Growth EngineModern content velocity comes from remixing, not originality.Instead of creating from scratch:Take what's already trendingApply your ICP's pain pointAdd context and distributionThis is how meme engines scale.5. Multi-Account Distribution StrategyScaling meme marketing requires fragmentation:Multiple niche accountsEach targeting a specific personaEach speaking in a tailored voiceThis creates parallel distribution channels instead of relying on one brand feed.6. Verified Org Arbitrage on XA key growth hack discussed:$1,000/month for verified orgAbility to spin affiliate meme accountsNetworked distribution across accountsThis creates ubiquity and compounding reach.7. Relationships Still Close RevenueEven in a world of automation:ConversationsTrustLong-term relationshipsstill outperform pure distribution hacks.8. Measurement Shift: Branded SearchInstead of tracking vanity metrics:Focus on branded search growthUse Google Search ConsoleMeasure demand creation, not just clicksThis becomes the true signal of market pull.9. The Meme Stack Is Becoming a SystemMemelord.com represents a shift:Trend detectionAI generationMulti-account publishingRapid iteration loopsMemes are no longer content — they are infrastructure.SponsorToday's episode is brought to you by Graphed – an AI data analyst & BI platform.With Graphed you can:Connect data like GA4, Facebook Ads, HubSpot, Google Ads, Search Console, AmplitudeBuild interactive dashboards just by chatting (no Looker Studio/Tableau learning curve)Use it as your ETL + data warehouse + BI layer in one placeAsk:“Build me a stacked bar chart of new users vs. all users over time from GA4”…and Graphed just builds it for you.

In this episode, we continue the conversation from Episode 9 about why pest control companies need a SMART Pest Control Website. But this time, we go deeper into what happens after the website is launched.Because the truth is, too many companies think getting a new website means the job is done. It isn't.A SMART website only works when it is connected to the full ecosystem around it: Google Business Profile, Google Analytics, Search Console, Tag Manager, Google Ads, Local Services Ads, citations, backlinks, voice search readiness, review automation, social proof, and ongoing EEAT-focused content creation.This episode explains the “next layer” of work required to turn a new website into a true lead-generating machine.Please review us on Rhino Pest Control Marketing and let us know how we can improve in 2026.Casey Lewis⁠casey@rhinopros.com⁠(925) 464-8383Follow and subscribe at the following links:⁠https://www.youtube.com/@RhinoPestControlMarketing⁠⁠https://www.facebook.com/rhinopestcontrolmarketing⁠Leave us a review on Google:⁠https://g.page/r/CT9-E84ypVI0EBM/review

SEO expert Favour Obasi-ike, MBA, MS delivers an in-depth comparison of Shopify SEO and Squarespace SEO CMS platforms, focusing on their SEO and CRO capabilities and website development features. This discussion covers critical technical insights about theme management, URL structure optimization, metadata configuration, and platform-specific best practices.Favour shares actionable strategies for improving website visibility, including the importance of regular theme updates, proper sitemap configuration, and effective use of SEO metadata. The session also touches on comparisons with WordPress, Wix, and other CMS platforms, providing business owners with practical guidance for choosing and optimizing their e-commerce and content-driven websites in 2026.Book SEO Services | Quick Links for Social Business>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Book SEO Services with Favour Obasi-ike⁠>> Visit Work and PLAY Entertainment website to learn about our digital marketing services>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Read SEO Articles>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Purchase Flaev Beatz Beats Online>> Favour Obasi-ike Quick LinksEpisode Key Learning Topics1. Shopify Platform Deep DiveShopify as a closed-source e-commerce CMS platformTheme Liquid customization and custom code implementationImportance of regular theme updates for algorithm visibilityPre-installed sitemap functionality and automated SEO featuresApp ecosystem vs WordPress pluginsMulti-currency and multi-language capabilitiesSchema.org integration for product pages2. Squarespace Platform OverviewUser-friendly, content-driven platform positioningComparison with Shopify for product-based vs content-based websitesQuick setup and on-the-go management capabilitiesIntegration capabilities and limitationsBest use cases for small businesses and content creators3. SEO Metadata OptimizationProper configuration of SEO meta titles and descriptionsOpen Graph (OG) tags for social media sharingURL structure best practices and character optimizationThe importance of unique metadata vs duplicated contentHow to edit SEO metadata in Shopify product pages4. URL Structure StrategyStrategic URL naming conventions for productsUsing numbers strategically in URLs (e.g., "red-roses-12-piece" vs "12-piece-red-roses")Pattern disruption for user attention and click-through optimizationShorter, more concentrated URLs for better visual scanningPre-purchase click optimization through URL clarity5. Technical SEO FundamentalsSitemap management across different platformsGoogle Search Console setup and sitemap submissionThe difference between Google Analytics and Google Search ConsoleNAP (Name, Address, Phone) consistency for local SEORobots.txt configuration and indexing control6. Wix Platform InsightsHidden robots.txt settings affecting blog tag indexingHow to enable tag indexing in Wix SEO settings10-year evolution of the Wix platformCommon indexing issues and solutions7. WordPress vs Closed-Source PlatformsOpen-source flexibility vs closed-source constraintsPlugin management and sitemap conflictsThe analogy of "square footage" for platform capabilitiesWhen to choose WordPress over Shopify/Squarespace8. Content Strategy & Page ManagementThe power of compounding through content updatesUpdating old blog posts alongside publishing new onesFooter copyright year updates as ranking signalsOn-page SEO details that AI and search engines scanCreating and maintaining a content calendar9. Website Maintenance Best PracticesRegular theme updates and their impact on visibilityChecking and updating footer copyright yearsMonitoring broken links and slow page speedsPlatform-specific maintenance requirements (Shopify, Squarespace, WordPress, Webflow, Wix)10. Free Website Audit OfferFavour's offer for surface-level website auditsDeep dive capabilities for root problem identificationMulti-platform support (Shopify, Squarespace, WordPress, Webflow, Wix, Magento, Tilda, Duda)Email newsletter with SEO, marketing, and AI insightsEpisode Timestamps00:00 - Introduction: Shopify SEO vs Squarespace SEO comparison00:53 - Welcome and housekeeping (saving replays, accessing resources)02:36 - Shopify platform overview and e-commerce focus03:01 - Why Shopify stands out (price-friendly, brand-aware, aesthetically pleasing)03:43 - Shopify themes and purchasing considerations05:43 - Critical question: When did you last update your theme?06:40 - How theme updates affect algorithm visibility07:00 - Closed-source vs open-source platforms explained07:08 - Theme Liquid customization in Shopify08:00 - Shopify as your hosting platform08:10 - Apps in Shopify vs plugins in WordPress08:21 - Squarespace positioning and user-friendliness09:00 - Platform comparison analogy: Square footage (500 to 20,000 sq ft)09:33 - When aesthetics and ease-of-use matter most14:00 - Detailed Shopify theme management discussion18:00 - SEO metadata and URL structure fundamentals22:00 - The importance of page quantity and content strategy28:00 - Sitemap management and Google Search Console setup28:15 - Why Shopify pre-installs sitemaps (no conflicts)29:00 - WordPress sitemap conflicts and plugin management29:32 - The sitemap as "the brain of a website"30:00 - Content compounding strategy: updating old posts31:06 - Wix robots.txt issue: blog tags set to "no index" by default32:00 - How to fix Wix tag indexing in SEO settings33:00 - Tags as hashtags and their importance for visibility34:05 - Critical action item: Update your footer copyright year to 202635:00 - Why footer year matters for AI and search engine scanning36:01 - Shopify advantages for multi-language and multi-currency37:03 - Google Search Console vs Google Analytics confusion37:20 - The "reverse gear" moment in SEO audits42:00 - Deep dive into URL structure optimization45:00 - Strategic use of numbers in product URLs48:00 - Open Graph (OG) tags explained52:00 - Schema.org and structured data importance58:00 - Product page SEO metadata workflow in Shopify58:15 - How titles auto-generate URLs and the edit button59:00 - Example: "6-piece red rose bouquet" URL structure59:23 - Optimizing URL readability and pattern disruption60:00 - Pre-purchase click optimization through URL clarity61:00 - Character count optimization for URLs63:00 - Shopify vs Squarespace integration comparison63:16 - Schema.org as the "golden standard" for web documentation63:48 - NAP (Name, Address, Phone) consistency explained64:00 - "Dress how you want to be addressed" philosophy68:00 - Free website audit offer details70:00 - Platforms supported for audits72:00 - Newsletter signup for SEO, marketing, and AI insights74:00 - Surface-level vs deep-dive audit explanation75:00 - Closing remarks and call to actionFrequently Asked Questions (FAQs)Q1: What's the main difference between Shopify and Squarespace?A: Shopify is primarily an e-commerce platform optimized for product stores with extensive selling features (multi-currency, multi-language, robust app ecosystem), while Squarespace is more content-driven and user-friendly, ideal for portfolios, blogs, and smaller businesses that need quick setup without extensive product management.Q2: Why is updating my website theme important for SEO?A: Regular theme updates signal to search engine algorithms that your website has an updated setup and infrastructure. An outdated theme (e.g., last updated in August 2025 when we're in 2026) can cost you visibility because the algorithm may perceive your site as less maintained and current.Q3: What is Theme Liquid in Shopify?A: Theme Liquid is Shopify's templating language that allows you to customize code within the closed-source platform. It's where you would add custom elements like pop-ups, tracking codes, or other modifications that aren't available through standard theme settings.Q4: Do I need to create a sitemap for my Shopify store?A: No. Shopify automatically generates and maintains your sitemap as soon as you publish pages, products, collections, and posts. This is a major advantage over WordPress, where you need to install and configure sitemap plugins and ensure there are no conflicts.Q5: What's the difference between Google Search Console and Google Analytics?A: Google Search Console is for submitting your sitemap and monitoring how search engines crawl and index your site, while Google Analytics tracks visitor behavior and traffic sources. Both are important, but they serve different purposes. You must submit your sitemap to Search Console for proper SEO.Q6: How do I fix the Wix tag indexing problem?A: Go to your Wix dashboard, click Settings (bottom left corner), navigate to SEO Settings, find the Blog Tags section, and disable the "no index" robots.txt setting that's enabled by default. This allows your blog tags to be indexed by search engines.Q7: Why should I update my footer copyright year?A: The footer copyright year (e.g., "© 2026") is on-page text that AI and search engines scan. An outdated year (like "© 2023") signals that your site may not be actively maintained, even if you've updated content elsewhere. It's a simple but important ranking signal.Q8: How should I structure product URLs for better SEO?A: Use strategic placement of descriptive words and numbers. For example, "red-roses-12-piece" is better than "12-piece-red-roses" because users scanning search results will see "red roses" first, then the number variants (6, 12, 36), creating pattern disruption that draws attention and improves pre-purchase clicks.Q9: What is Open Graph (OG) and why does it matter?A: Open Graph tags control how your content appears when shared on social media, messaging apps, and other platforms. When you send a link via WhatsApp or iMessage and see a preview with title and image, that's Open Graph data. Properly configured OG tags ensure your content looks professional when shared.Q10: Should I choose Shopify, Squarespace, or WordPress for my business?A: Choose Shopify if you're running a product-based e-commerce store and need robust selling features. Choose Squarespace if you need a quick, aesthetically pleasing site for content, portfolios, or small-scale selling. Choose WordPress if you need maximum customization, flexibility, and control (open-source), but be prepared for more technical management.Q11: What is NAP and why is it important?A: NAP stands for Name, Address, Phone number. For websites, "address" includes your domain (www address). Consistent NAP information across your website and online directories is crucial for local SEO and helps search engines verify your business legitimacy.Q12: Can I get a free website audit from Favour?A: Yes! Favour offers surface-level website audits to help identify issues like broken links, slow pages, and basic SEO problems. The audit supports multiple platforms including Shopify, Squarespace, WordPress, Webflow, Wix, Magento, Tilda, and Duda. Links are available in the episode description or through the newsletter signup.About the Podcast HostFavour Obasi-ike, MBA, MS is an SEO and digital marketing expert who specializes in helping business owners optimize their websites for search visibility and conversion. Favour offers website audits, SEO consulting, and maintains a detailed email newsletter covering SEO, marketing, and AI insights. Visit our quick links above to get access.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This week's episode is likely one of the most actionable solutions to a perennial problem - Crawled Not Indexed page status in Search Console.Based on the indexation research a content threshold for getting indexed was discovered. This episode is where I explore a page that went from Indexed to Crawled Not Indexed to Unknown to Google and back to Crawled Not Indexed.The test hypothesis is that if there is a threshold and I've ensured the page now is revised for that threshold that resubmitting via search console, the index status will be achieved for this page.Stay tuned for test results in subsequent podcasts! You won't want to miss this one!this episode - https://www.confessionsofanseo.com/podcast/crawled-not-indexed-solved-season-6-episode-5/Last week's episodehttps://www.confessionsofanseo.com/podcast/llms-dont-rank-sites-they-synthesize-trust/Test Semantic Software on Wordpress. Apply to be a part of the beta for Vizzex. ⁠⁠⁠⁠⁠⁠hhttps://vizzex.ai/vizzex-beta-application/PLEASE NOTE: You must apply AND talk with us to ensure this is a good fit for all of us. Get into the Wordpress beta before the free trial is reduced from 90 days to 30 days. But whether its 90 or 30 days - get into the beta to secure the lowest price for this helpful content analysis tool! Don't wait! Make your expertise VISIBLE - get Vizzex.Confessions episodes mentioned in the show⁠Chunking ContentStructure is Key for AIVector embedding for Information RetrievalTools that I use and recommend:Vizzex - ⁠⁠⁠Helpful Content Analysis Tool⁠⁠⁠Indexzilla -⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.indexzilla.io⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ (indexing technology)⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠SEO in ATX ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠- SEO as a serviceYoutube Channel -⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Confessions of An SEO®⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://g.co/kgs/xXDzBNf⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠-------- Crawl or No Crawl Knowledge panelInterested in supporting this work and any seo testing?Subscribe to Confessions of an SEO™ wherever you get your podcasts. Your subscribing and download sends the message that you appreciate what is being shared and helping others find Confessions of an SEO™An easy place to leave a review ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.podchaser.com/podcasts/confessions-of-an-seo-1973881⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠You can find me on⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Carolyn Holzman⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ - Linkedin⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠American Way Media⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Google Directly⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠AmericanWayMedia.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Consulting AgencyNeed Help With an Indexation Issue? - reach out Text me here - 512-222-3132Music from Uppbeathttps://uppbeat.io/t/doug-organ/fugue-stateLicense code: HESHAZ4ZOAUMWTUA

In this comprehensive episode, host Favour Obasi-ike, joined by guests Celese Williams, Dr. Fashion, and Ryan Dennis, cuts through the noise to deliver the five most essential SEO fixes small businesses must implement in 2026. Moving beyond abstract theory, the discussion provides a masterclass in actionable strategy, covering the non-negotiable foundations of site architecture, the currency of strategic link building, the revenue-killing impact of slow site speed, the power of dominating local search, and the technical integrations needed to get indexed and noticed by search engines.Next Steps for Booking A Discovery Call | Digital Marketing + SEO Services:>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠ here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Visit our Work and PLAY Entertainment website to learn about digital marketing services.>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Read SEO Articles>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Key TakeawaysMaster Your Site Architecture: A well-structured website with proper canonical tags, optimized images, and clear headings is the non-negotiable foundation for both user experience and search engine visibility.Treat Links as Currency: Strategically build internal and external links, ensuring every piece of content has a corresponding URL on your website to build authority and drive traffic from multiple sources.Prioritize Blazing-Fast Speed: A slow website kills conversions and rankings. Actively manage site speed through optimized hosting, a Content Delivery Network (CDN), and compressed media files.Dominate Your Geographic Area: For businesses serving specific areas, embedding location data (maps, zip codes, city names) directly into your site is crucial for capturing "near me"searches.Integrate to Accelerate: Directly connect your website to Google Search Console and Bing Webmaster Tools and manually submit new content to get indexed significantly faster than waiting for organic crawls.Detailed Show Notes & Timestamps[00:00:00] Introduction: Setting the Stage for 2026Host Favour Obasi-ike kicks off the new year by tackling the evergreen challenge of Search Engine Optimization. He frames "fixing" SEO not as a one-time task but as a continuous process of optimization that is fundamental to brand awareness, website traffic, and revenue growth. He provides an initial call to action, directing listeners to the link in the show description to book a consultation or subscribe to his email list for ongoing insights. With the stage set, the episode transitions into the first and most foundational technical fix for any small business website.[00:04:15] SEO Fix #1: Site Architecture - The Foundation of Your Digital PresenceSite architecture is the fundamental blueprint of a website, dictating how both users and search engine algorithms navigate, understand, and value its content. A strong architecture is the bedrockof any successful digital presence, ensuring content is organized, accessible, and easily discoverable.Key components of a robust site architecture include:Canonical Tags: A canonical tag tells search engines which version of a page is the "master copy," preventing duplicate content issues. As Favour Obasi-ike explains with the "Adam Apple"analogy, just as a person has one true name, your content must have one single, consistent identity recognized by search engines to avoid confusion.Image Optimization: Large, uncompressed image files are a primary cause of slow load times. Uploading images that are several megabytes in size will significantly degrade site performance and hurt search rankings.Link Health: Regularly checking for and fixing broken or duplicate links is essential for a clean and functional site structure.Website Updates: Using the "brushing your teeth" analogy, Favour Obasi-ike explains that keeping content and copyright dates current signals relevance. Search engines prioritize fresh, well-maintained content, and an outdated copyright date is a direct signal that a site may be abandoned or irrelevant.*Heading Tags (H1-H6):* Properly structured headings organize content for human readers and provide a clear hierarchy that helps search engines understand the main topics and subtopics of a page.URLs & Schema: Keyword-rich URLs (e.g., .../cookie-recipes) and schema markup (microdata for recipes, events, etc.) give search engines explicit context about a page's purpose, improving its chances of ranking for relevant queries.[00:14:30] Guest Spotlight: Celese Williams on Design, UX, and SEOGuest speaker Celese Williams distills her formula for a successful small business website into three core principles: simple design, easy user experience (UX), and findable SEO. She powerfully underscores this advice with her own success story, revealing that her "basic" but architecturally sound website generated $247,000 in revenue last year, proving that a solid foundation is more valuable than flashy design.With a solid architectural blueprint defined, the next strategic imperative is to establish realistic implementation timelines, which vary dramatically based on a business's starting point.[00:19:45] Strategy Session: SEO Timelines for New vs. Existing BusinessesDetermining a realistic timeline for SEO results is a common strategic challenge. The approach differs significantly for a business building its digital footprint from scratch versus one that is optimizing an existing but underperforming presence.Prospect ProfileProspect A: No online presence, thriving on referrals.6-12 Months: Building a digital foundation from the ground up requires significant time to establish authority, build content, and gain visibility. Favour Obasi-ike notes this timeline can be shortened to 3 months if a podcast is part of the strategy.Prospect B: Existing local presence, but not definitive.3-6 Months: Leveraging an existing foundation allows for a faster path to scalable results. The focus shifts from creation to optimization, building upon the authority the site already has.Celese Williams adds a critical counterpoint, emphasizing that industry competition is the ultimate "X factor" that can heavily influence any projected timeline. A business in a low-competition niche may see results faster, while one in a saturated market will face a longer road. From this high-level strategy, the focus shifts to the practical tactics of audience building across different platforms.[00:26:30] Community Q&A: Building a Social Media AudienceThis Q&A session addresses a common pain point for small businesses: how to efficiently build and maintain an audience across multiple social platforms without getting overwhelmed. The speakers offer a unified message centered on smart, focused distribution.Celese Williams' "Master a Few" Strategy:Trying to be on every platform is an unsustainable and difficult strategy.Businesses should focus on mastering the top 2-3 platforms where their target audience is most active and engaged.Dr. Fashion's "Smart Distribution" Method:She advocates for the "create once, distribute smartly" approach.This involves batch recording long-form content and using tools like repurpose.io to efficiently atomize and distribute it across various platforms, tailoring the hook for each audience.Favour Obasi-ike's "Ecosystem" Approach:He analyzes the importance of building a presence within a platform ecosystem like Meta (Facebook, Instagram, Threads, WhatsApp).He highlights the power of using long-form content, such as a podcast, as a source for dozens of micro-content pieces (clips, quotes, articles), which dramatically improves searchability and reach.[00:39:00] Case Study: The Power of Organic Keyword GrowthFavour Obasi-ike presents his own podcast as a powerful case study on the long-term value of consistent, high-quality content. He illustrates its organic keyword growth over just three months:Top 3 Keywords: Grew from 85 on October 13th to 198 in January.Top 10 Keywords: Grew from 91 on October 13th to 245 in January.Top 50 Keywords: Grew from 469 on October 13th to 1,196 in January.Top 100 Keywords: Grew from 238 on October 13th to 627 in January.This tangible growth demonstrates how a steady stream of relevant content creates a compounding interest effect on search visibility. The discussion on content distribution logically pivots back to a core SEO technical fix: the links that tie all that content together.[00:41:10] SEO Fix #2: Web Links - The Pathways to ProfitabilityLinks are the nervous system of a website, creating pathways that guide both users and search engines to valuable content. They are the currency of the internet, signaling authority and relevance.Favour Obasi-ike outlines a simple yet powerful three-step strategy for link building:Identify Core Products/Services: Begin with a clear understanding of what you sell. This focus will guide your keyword and content strategy.Embed Keywords in URLs: Create descriptive, keyword-rich URLs for every page (e.g., velvet.com/red-velvet-cookies). Avoid using "stop words" (like for, the, a), as they add no contextual value for search engines and make URLs longer and less focused.Match Social Posts to Website Links: Implement a *"1-to-1 match"* strategy. For every social media post you create, ensure there is a corresponding article or landing page on your own website. This ensures you are building authority for your domain, not just for the social media platform.Celese Williams enthusiastically endorses this approach, noting that SEO agencies charge clients $1,000 on the low end, up to $20,000-$30,000 on the high end for this exact strategy. However, a perfectly linked site is useless if it's too slow to load. This brings us to the third critical fix: optimizing for pure speed, a non-negotiable factor for both user retention and rankings.[00:52:15] SEO Fix #3: Site Speed - Winning the Race for AttentionIn 2026, website speed is a make-or-break SEO factor. A slow website directly harms user experience, increases bounce rates, kills conversions, and leads to lower search rankings. Google prioritizes sites that provide a fast, seamless experience for its users.Key actions for improving site speed include:Identify Performance Bottlenecks: Use a tool like GTmetrix.com to analyze your website's performance and get a baseline score.Optimize Hosting: Invest in a high-performance hosting platform that can handle your traffic and content demands.Leverage a CDN: A Content Delivery Network (CDN) stores copies of your site in multiple geographic locations, serving content from the closest server to the user, which drastically improves loading times for a global audience.Compress Images: Use a tool like compressor.io to significantly reduce image file sizes without sacrificing visual quality. This is one of the most effective ways to boost speed.From the technical dimension of speed, the analysis moves to the equally important geographical aspect of location.[00:57:45] SEO Fix #4: Location - Dominating Your Local MarketSince the vast majority of online searches have local intent (e.g., "tacos near me"), it is strategically vital for businesses to clearly signal their service area to capture nearby customers. Location-based SEO is not just for brick-and-mortar stores; it's essential for any business serving a specific geographic region.Actionable strategies for location optimization include:Integrate Map Links: Embed Google Maps and Apple Maps links directly on your website to provide clear location signals and improve user experience.Connect to Google Business Profile: A complete, updated, and active Google Business Profile is the cornerstone of local SEO. Ensure it is linked directly to your main website.Focus on a Target Radius: Optimize your content and keywords for a specific 5-20 mile radius to serve the most relevant local audience and avoid competing on a national level unnecessarily.Celese Williams strongly reinforces this point, advising that local service-based businesses must "master their own backyard" before even considering expansion. This on-page focus on location provides a natural bridge to the final, technical step of integrating the site with search engines.[01:02:10] SEO Fix #5: Integrations & Setup - Connecting to the Digital EcosystemThe final critical fix involves technical integration. This is not just a one-time setup step but the official act of submitting your website to search engines, ensuring your content gets seen, crawled, and indexed in a timely manner.The essential integration process includes:Connect to Google Search Console: This is the primary and non-negotiable step for submitting your site to Google, monitoring performance, and identifying technical issues.Submit Your Sitemap: A sitemap (sitemap.xml) is a file that lists all the important pages on your website. Submitting it through Search Console is like handing Google a complete directory, ensuring it knows what to crawl.Integrate with Microsoft Bing: By importing your Google Search Console profile directly into Bing Webmaster Tools, you can easily gain visibility on the world's second-largest search engine.[01:06:15] The "Fast Pass" Technique: Manual IndexingRyan Dennis and Celese Williams highlight a powerful tactic for new content. By manually requesting indexing for a new page in Google Search Console, you can effectively get a "fast pass" that prompts Google to crawl it within hours or a day, rather than waiting weeks for an organic crawl. Favour Obasi-ike adds a key detail: Google allows a daily quota of 10 manual indexing requests per website. This tactical discussion sets up the final Q&A, shifting from established SEO practices to the emerging influence of AI.[01:08:30] Community Q&A: The Role of AI in Content CreationThe episode concludes with a forward-looking discussion on a pressing question for 2026: is using AI for content creation a viable SEO strategy or a potential pitfall? The consensus is that AI is a tool, not a replacement for human expertise and authenticity.The speakers offer nuanced perspectives:Favour Obasi-ike's "Personalized AI" Stance: AI-generated content is only effective when deeply infused with human elements: brand tone, personal stories, case studies, and unique media. AI should be used for leverage, but the final product must align with Google's quality principles.Celese Williams' "Cautious Tester" Approach: She advises that businesses with strong SEO have more to lose and should be wary of AI, while those starting from scratch could test it. She raises a critical question about how AI aligns with Google's ranking systems. In response, Favour Obasi-ike highlights that Google updated its E-A-T framework to E-E-A-T, adding a new "E" for Experience. This update reinforces the need for human-led content, as AI cannot generate genuine, first-hand experience—a critical ranking factor in 2026.The ultimate takeaway is that AI is a powerful assistant, but it must be used to enhance—not replace—the unique experience, expertise, and emotion that only a human can provide.[01:19:00] Final Thoughts & How to ConnectFavour Obasi-ike wraps up the episode by reiterating the five critical SEO fixes that can transform a small business's digital presence. The primary call to action for listeners is to click the link in the show description to either book a direct consultation or access his comprehensive 12-hour training course, which is available with a 26% discount throughout January. He also recommends reading his recent article, "Is it worth hiring an SEO expert in 2026," also available via the link.Mentions & ResourcesPeople:Favour Obasi-ike (Host)Celese Williams (Guest Speaker)Dr. Fashion (Guest Speaker)Ryan Dennis (Guest Speaker)Tools & Platforms:Google Search Console: Google's free tool for monitoring website performance in search.Microsoft Bing Webmaster Tools: The equivalent of Search Console for the Bing search engine.GTmetrix.com: A website for testing and analyzing site speed and performance.Compressor.io: An online tool for reducing the file size of images.Repurpose.io: A tool for automating the distribution of content across multiple social platforms.SerpApi.com: A real-time SERP API to see what search results look like from any location.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

SEO Secrets for 2026: A Deep Dive into Schema Markup, Structure, and Indexing with Favour Obasi-ike with Favour Obasi-Ike | Sign up for exclusive SEO insights.Happy New Year! This episode provides a focused, actionable roadmap for business and website owners aiming to dominate search rankings in 2026. It moves beyond basic SEO to reveal three foundational, yet often overlooked, strategies: two internal and one external.Favour synthesizes the strategy into a winning formula: Schema + Structure + Speed. A website that excels in these three areas becomes a "triple threat"—it's understood by algorithms, technically sound, and delivers a superior user experience, making it the preferred result in search.Call to Action: For professional SEO help, you can book a call at playinc.online, listen to the podcast at wedontplaypodcast.com, or contact the me via email (info@playinc.online). More resource links available below.Core Framework for 2026 SEO Success:Internal Secret #1: Master Schema MarkupWhat it is: Explicit code (microdata) that tells search engines and AI exactly what your content means (e.g., Article, FAQ, Product).Why it matters: It "future-proofs" your content by turning pages into structured assets that AI-driven search tools can understand and feature correctly. It's the essential language for communicating with modern algorithms.Internal Secret #2: Prioritize Logical Site StructureWhat it is: A clear, hierarchical blueprint for your website using heading tags (H1, H2, H3, etc.) in the correct, sequential order.Why it matters: It serves both crawlers and users. It guides algorithms through your content while creating an intuitive, trustworthy experience for visitors. A confused structure repels both.External Secret: Leverage Automatic IndexingWhat it is: A technical method using an API to submit thousands of pages per day to Google, bypassing the strict 10-URL daily limit of manual submission in Search Console.Why it matters: For content-rich sites, it ensures your work is efficiently seen and indexed by Google, preventing valuable content from being overlooked.Episode Timestamps[03:30] Internal Secret #1: Master Schema MarkupWhat it is: Explicit code that tells search engines and AI what your content means.Why it matters: It future-proofs content, turning pages into structured assets that modern algorithms and AI search tools can correctly understand and feature.[13:00] Internal Secret #2: Prioritize Logical Site StructureWhat it is: A clear hierarchy using heading tags (H1, H2, H3) in correct order.Why it matters: It guides search engine crawlers and creates an intuitive, trustworthy experience for human users. Poor structure confuses both.[22:00] External Secret: Leverage Automatic IndexingWhat it is: Using an API to submit thousands of pages/day to Google, bypassing manual limits.Why it matters: Ensures large volumes of content are efficiently seen and indexed. A case study showed 27% of a 17M-page portfolio indexed in two weeks.[29:30] Key Conclusion: The "Triple Threat" FormulaThe winning formula is Schema + Structure + Speed. This combination ensures a site is understood by algorithms, technically sound, and delivers a superior user experience.[31:00] Call to Action: For help, book a call at playinc.online, listen to the podcast, or contact the host via email/LinkedIn.Next Steps for Booking A Discovery Call | Digital Marketing + SEO Services:>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠ here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Visit our Work and PLAY Entertainment website to learn about digital marketing services.>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Read SEO Articles>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Your “source of truth” for customer acquisition isn't GA4. It's what people tell you when they sign up — and right now, that story is changing fast.In this episode, we unpack a simple but brutally effective tactic: adding a required “How did you hear about us?” field to your signup form — and using that data to understand where real discovery is happening. The surprise? More and more B2B customers are saying social media, even when analytics tools claim otherwise.But here's the deeper shift: organic social is hard to measure… unless you track the right trailing indicator. That indicator is branded search.You'll learn how to use Google Search Console to track brand-name impressions over time, why it's becoming the only KPI that matters for modern founder-led marketing, and how branded search creates a defensible moat competitors can't easily steal.If you're planning your marketing strategy for 2026, this is the measurement system you need.What You'll LearnWhy signup form attribution is often more reliable than your analytics dashboardsThe biggest B2B acquisition shift happening right now: from search → socialWhy organic social is nearly impossible to ROI… and how to measure it anywayThe “branded search” metric that acts as a trailing indicator for social discoveryWhy branded search is a marketing moat your competitors can't take from youHow to build a branded-search chart using Google Search Console in minutesThe exact prompt to pull branded impressions by query and track them over timeTimestamps00:00:00 - Customer Discovery Starts at Signup00:00:10 - The Shift: Search → Social00:00:31 - Why Organic Social Now Matters Most00:00:52 - The Measurement Problem (and the Fix)00:01:12 - Branded Search = Your Trailing Indicator00:01:33 - Why Branded Search Is a Moat00:01:54 - Where to Invest Time, Money, and Energy00:02:04 - The 2026 Strategy: Grow Brand Searches00:02:15 - How to Track Branded Search in GSC00:02:25 - Building the Branded Impressions Chart00:02:46 - Live Demo: Google Search Console Setup00:03:07 - Final ThoughtsKey Topics & Insights1. Signup Attribution Beats Analytics (Almost Every Time)One of the fastest ways to understand how customers actually found you is simple: add a required “How did you hear about us?” field in your signup form.Why it works:It captures customer intent in their wordsIt reveals channels analytics often misattributesIt shows the real discovery story (not the last-click story)And the punchline: it often contradicts what GA4 says.2. The B2B Discovery Shift: Search → SocialIf you've been paying attention to the data, something big is happening:People aren't discovering new software products through search anymore. They're discovering them on social — then Googling them afterward.This shift has accelerated over the past 12–18 months. Even in B2B, where trends typically lag behind DTC.What this means:SEO is no longer the first touchpointSocial is becoming the top-of-funnel discovery engineSearch is evolving into a validation channel3. Organic Social Has a Measurement ProblemThe hardest part about investing in organic social is that it's difficult to tie to ROI.Whether you're doing:Founder-led contentCreator sponsorshipsCommunity distributionOrganic growth loops…it doesn't fit neatly into traditional attribution.So instead of forcing bad ROI models, track the trailing indicator that proves social discovery is working.4. Branded Search Is the Trailing Indicator That MattersHere's the key idea:When someone discovers your product on social, they don't click your link. They Google your name.That branded search becomes the measurable proof:A discovery event happenedPeople care enough to look you upYour brand is entering the market's memoryThis is why branded search growth is one of the strongest indicators of momentum.If branded search is increasing month-over-month, your brand is winning.5. Branded Search Creates a Defensible MoatThis is where it becomes more than measurement — it becomes strategy.Branded search is difficult for competitors to steal. Once people are searching your name, you own that demand.The only way competitors can interfere:They bid on your brand in Google AdsThey try to outspend youOr they attempt to confuse the marketBut that's expensive, obvious, and usually temporary.So branded search is not only a KPI — it's defensibility.6. How to Track Branded Search in Google Search ConsoleThis is the tactical part.To track branded search over time, you want a chart that shows:Impressions over timeFor queries containing your brand nameCaptured in every format your audience might type itAnd this is surprisingly easy to pull from Google Search Console.7. The Exact Chart & Prompt to Build ItThe goal is to extract Search Console impressions where queries include your brand name.Example prompt:“Build a chart showing total impressions over time for queries containing ‘YOURBRAND'.”Then your job becomes simple:Increase branded impressions month-over-month through:social contentdistributioncreator partnershipspodcast mentionsrepeated brand exposureconsistent visibilityThis becomes the clearest signal that marketing is compounding.Action Steps (Do This Today)Add a required “How did you hear about us?” field on signupReview responses weekly (and compare against analytics)Use Google Search Console to track branded query impressionsCreate a monthly KPI: branded impressions growthUse branded search growth as the scoreboard for your organic social effortsSponsorToday's episode is brought to you by Graphed – an AI data analyst & BI platform.With Graphed you can:Connect data like GA4, Facebook Ads, HubSpot, Google Ads, Search Console, AmplitudeBuild interactive dashboards just by chatting (no Looker Studio/Tableau learning curve)Use it as your ETL + data warehouse + BI layer in one placeAsk:“Build me a stacked bar chart of new users vs. all users over time from GA4”…and Graphed just builds it for you.

If you're not getting cited by ChatGPT, your “AI SEO” strategy isn't working, no matter what your dashboards say. Most of it is observability theater: dashboards, charts, synthetic prompts — and zero actual placement.In this episode, we chat with Shawn Schneider, founder of Eldil AI, about what actually determines whether your company shows up in ChatGPT answers. The short answer: LLMs don't reward more content, clever prompts, or prettier dashboards. They reward a small set of trusted third-party sources — and most brands aren't mentioned in any of them.Shawn breaks down why observability alone creates a false sense of progress, how to identify the specific citations that dominate your category, and how to turn that insight into real placements through outreach and negotiation. We also unpack why Google Search Console is still the best signal we have for AI-driven queries, how to prioritize the one citation that actually matters, and what the first 30–90 days can look like when you do this correctly.GuestShawn Schneider — founder of Eldil AI, a GEO / AI SEO platform focused on identifying and securing the citations LLMs rely on most; helps brands and agencies win visibility in ChatGPT by targeting the power-law sources that shape AI answers.Guest LinksLinkedIn: https://www.linkedin.com/in/shawn-schneider-61b2b5207/ Company Website: https://www.eldil.ai/What You'll LearnWhy most GEO / AI SEO observability tools are meaningless without actual placements The only thing that reliably improves AI search visibility: citation placementsHow to use Google Search Console to surface AI fan-out queriesWhy synthetic prompt data is still unreliable (and what to trust instead)The power law of citations: why only 1–3 sources actually matterHow Eldil turns citation discovery into outreach and negotiated placementsWhat 30–90 days can look like when you secure the right citationWhich industries should invest heavily — and which should ignore this for nowWhy ChatGPT dominates referral traffic compared to other LLMsWhat happens when ads arrive inside AI search resultsTimestamps00:00 — GEO, AI SEO, AEO: noise vs. reality00:21 — Why observability tools don't move the needle03:55 — Where GEO tools get their data (and why it's messy)07:16 — Using Google Search Console as a prompt proxy09:40 — The three pillars: technical, content, authority12:07 — Citations as the dominant ranking lever13:07 — The power law: thousands of citations, one winner19:07 — How fast results actually show up20:39 — When building your own citation content makes sense30:41 — Which business models win with GEO37:11 — ChatGPT ads and the future of AI search41:32 — Where to find Shawn and closing thoughts Key Topics & Ideas1. Why dashboards feel good but don't create outcomes.Most tools are essentially “Google Analytics for LLMs”ChatGPT referrals rise naturally as usage increasesCharts go up even if you do nothingWithout placements, observability is just vanity2. The three common approaches in the market today:Guessing prompts with LLMsClickstream data sourced from Chrome extensions and brokersSynthetic prompts without transparencyEldil uses Google Search Console + Analytics as the best available proxy for real intent.3. How to spot AI-generated fan-out queries:50+ character queriesHigh impressionsLow or zero clicksThese often represent LLMs expanding short prompts into long-form searches.4. The three pillars: Technical, Content, AuthorityTechnical — can an LLM crawl and understand your site?Content — does useful information exist?Authority — does anyone credible back it up?Authority is the multiplier most teams ignore.5. What actually shapes AI answers:Citations are not backlinks, they are semantic explanationsLLMs repeatedly return to the same trusted sourcesThird-party listicles and niche blogs dominate citation share6. The Power Law of Citations10k–15k citations may exist200–300 matter1–3 actually move the needleIf you're not in those, content volume won't save you.7. The real workflow:Identify high-value customer questionsExtract dominant citationsRank them by weightContact site ownersNegotiate placementMonitor AI visibility and referral trafficThis is where most tools stop — and where Eldil focuses.8. How many placements do you need?Surprisingly few.You don't need 100 placementsYou need the right oneThen expand into adjacent verticalsThis is concentrated betting, not spray-and-pray SEO.9. Why GEO feels different from traditional SEO:You are inserting into sources that already rankChanges can show up in weeks, not yearsMeaningful referral growth often appears within ~60–90 days10. Who Should (and Shouldn't) Do ThisBest fit:High-ACV B2B SaaSLong buying cyclesHigh-LTV e-commerce (supplements, skincare)ICPs that already live in ChatGPTIf your customers do not use LLMs yet, start elsewhere.11. Why ChatGPT is the main eventBased on Eldil's data:ChatGPT referrals dwarf Perplexity and othersFor most companies, this is where focus belongsSmaller channels still matter for high-ticket sales12. What's coming nextPaid placements inside LLMsOrganic plus paid becoming a one-two punchCitation inventory getting expensive fastThe window for cheap dominance will not last.SponsorToday's episode is brought to you by Graphed – an AI data analyst & BI platform.With Graphed you can:Connect data like GA4, Facebook Ads, HubSpot, Google Ads, Search Console, AmplitudeBuild interactive dashboards just by chatting (no Looker Studio/Tableau learning curve)Use it as your ETL + data warehouse + BI layer in one placeAsk:“Build me a stacked bar chart of new users vs. all users over time from GA4”…and Graphed just builds it for you.

Shopify Launches New Cross-Merchant Product Network & Interview w/ Mike Ryan | EP. 412This week on Marketing O'Clock: Microsoft tested grouping Bing ads under one “Sponsored results” label — but confirmed the experiment is over. Shopify launched its new Product Network, integrating products across merchants. Search Console added weekly & monthly views for more granular reporting. Plus, the December 2025 Core Update is rolling out.Visit us at - https://marketingoclock.com/