Podcast appearances and mentions of Robert Cialdini

Frank Agin interviews Brian Ahearn, a leading authority on influence, sales, and ethical persuasion, known for applying the principles of Robert Cialdini to real-world business relationships. As a keynote speaker, author, and coach, he teaches professionals how to communicate more effectively, build trust, and ethically guide others toward better decisions. His work centers on the idea that true influence isn't about pressure—it's about understanding people and serving them well. For more insight on professional relationships, business networking, and generating referrals, contact Frank Agin at frankagin@amspirit.com. Through AmSpirit Business Connections, entrepreneurs and professionals grow their business through word of mouth and strong relationships—building reputation, strengthening marketing, and increasing sales.

Behavioral psychology explains why people say yes, and in part two of this conversation Patrick Van Der Burght walks through all seven universal principles of persuasion and the framework that decides which one to use.Patrick is one of a small number of trainers worldwide licensed directly through the Cialdini Institute, a founding member of that institute, a business partner of Dr Robert Cialdini, and the author of How to Hear YES More Often. He has spent 26 years teaching this material to professionals around the world, and every piece of it rests on research rather than instinct. What you will learn:All seven universal principles of persuasion, explained with real examplesThe three stage framework of relationship, uncertainty and motivationWhy there is no single most powerful principleThe optimal average review score range, and why five stars costs you credibilityHow rounded numbers damage believability, and what to use insteadHow a principle can be used backwards and work against you Connect with Patrick Van Der Burght:Ethical Persuasion Website: https://ethicalpersuasion.com.au/Patrick Van Der Burght Profile: https://patrickvanderburght.comHow to Hear YES More Often: https://yesmoreoften.com/Ethical Persuasion Unlocked Podcast: https://ethicalpersuasion.com.au/podcast/YouTube: https://www.youtube.com/@ethicalpersuasionLinkedIn: https://www.linkedin.com/in/patrick-van-der-burght/Facebook: https://www.facebook.com/ethicalpersuasion/Instagram: https://www.instagram.com/ethical_persuasion/TikTok: https://www.tiktok.com/@ethicalpersuasion Connect with Dwight Heck:Give A Heck Website: https://www.giveaheck.comPodcast Page: https://www.giveaheck.com/podcastYouTube Channel: https://www.youtube.com/@giveaheckFacebook: https://www.facebook.com/dwight.heckInstagram: https://www.instagram.com/give.a.heckLinkedIn: https://www.linkedin.com/in/dwight-heck-65a90150/TikTok: https://www.tiktok.com/@giveaheckTwitter / X: https://twitter.com/give_a_heckWork With Me / Be a Guest: https://www.giveaheck.com/contact-us/

Travis Chappell delivers a solo masterclass on gaining influence—the essential skill for entrepreneurs, networkers, and anyone looking to close more deals or build authority. Drawing from Robert Cialdini's Influence, his podcast booking agency that hit $1M in 8 months, and years of relationship-building, Travis shares three proven paths to become undeniably influential without gimmicks or scams. On this episode we talk about: Why "be interested, not interesting" is half the networking equation—becoming a person of interest first "Badass bullets": How unique accomplishments (ultras, stadium tours, epic feats) make you a must-interview guest Value = influence: Give practical advice, entertainment, or insights to earn trust and obedience Examples from Gary Vee, MrBeast, and The Rock—how consistent value creation turns into massive business wins The power of frequency over volume: Short-form consistency builds long-term trust faster than you think Top 3 Takeaways Become a person of interest—stack unique life experiences (adventures, feats, stories) so others evangelize you naturally. Deliver value relentlessly; it doesn't have to be profound—entertainment or quick wins create loyal followers who act on your word. Stay consistent over time; frequency breeds trust, turning one-off interactions into lifelong influence. Notable Quotes "Value equals influence. The more value that you give, the more influence that you have." "People who do really interesting, cool things... become the evangelists for them just by very nature." "Be interested, not interesting... [but] being interesting is actually still a really valuable piece of the equation." Connect with Travis Chappell: LinkedIn: ⁠https://www.linkedin.com/in/travischappell⁠ Twitter/X: ⁠https://twitter.com/travischappell⁠ Instagram: ⁠https://www.instagram.com/travischappell⁠ Other: travischappell.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Owen Fitzpatrick talks about how your inner propaganda shapes your beliefs, decisions, and behavior–and how you can stop it from sabotaging your success.— YOU'LL LEARN — 1) Why to be wary of the “temptations of certainty”2) The three reasons people form/change their beliefs 3) The four steps to rewiring your beliefs Subscribe or visit AwesomeAtYourJob.com/ep1174 for clickable versions of the links below. — ABOUT OWEN — Owen Fitzpatrick is a social psychologist. Owen has traveled to more than 100 countries and studied propaganda firsthand in places such as North Korea, Rwanda, and Afghanistan. Also an award-winning filmmaker and former television presenter, he brings the craft of storytelling to his work. He has worked with leaders at Google, LinkedIn, Pfizer, and Coca-Cola, studied at Harvard Business School and MIT, and is the author of nine books translated into 20+ languages. His TEDx talk “Mind Control” has reached more than 1.4 million viewers. Originally from Dublin, Ireland, he now lives in New York City.• Book: Inner Propaganda: Leading Hearts and Minds Through Turbulent Times• Book site: InnerPropaganda.com• Instagram: owenf23• LinkedIn: Owen Fitzpatrick• Website: OwenFitzpatrick.com— RESOURCES MENTIONED IN THE SHOW — • Study: “The rise and fall of rationality in language” by Marten Scheffer, Ingrid van de Leemput, Els Weinans, and Johan Bollen• Study: “On the conversational persuasiveness of GPT-4” by Francesco Salvi, Manoel Horta Ribeiro, Riccardo Gallotti, and Robert West • Book: Thinking in Bets: Making Smarter Decisions When You Don't Have All the Facts by Annie Duke• Book: Influence: The Psychology of Persuasion, Revised Edition by Robert Cialdini• Book: Think Again: The Power of Knowing What You Don't Know by Adam Grant• Book: Address Unknown: A Novel by Kathrine Kressmann Taylor• Documentary: "Behind the Curve"• Past episode: 664: Dr. Robert Cialdini on How to Persuade with the 7 Universal Principles of Influence— THANK YOU SPONSORS! — • Shopify. Sign up for your free trial at Shopify.com/awesomepodSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

What is the number one skill employers want most that almost nobody has been formally taught? Patrick Van Der Burght has spent 27 years studying exactly why people say yes, not through manipulation, but through science, and in this episode he shares what he found.Patrick is a founding member of the Cialdini Institute, one of a small number of Cialdini Institute Licensed Trainers worldwide, a business partner of Dr. Robert Cialdini, and ranked 4th among Cialdini Certified Trainers globally. He has been teaching ethical persuasion since 2000 and is the co-author of How to Hear YES More Often. This is Part 1 of 2. Part 2 covers the seven universal principles of persuasion in depth.What you will learn:Why most professionals are losing opportunities they never even know they lostThe three-stage framework: relationship, uncertainty, and motivationWhy 150 percent more people acted with loss framing than gain framingThe difference between manipulation and ethical persuasionWhy persuasion is the third most in-demand soft skill according to the World Economic ForumConnect with Patrick Van Der Burght:Website: https://ethicalpersuasion.com.auPersonal Site: https://patrickvanderburght.comPodcast: https://ethicalpersuasion.com.au/podcastYouTube: https://www.youtube.com/@ethicalpersuasionLinkedIn: https://www.linkedin.com/in/patrick-van-der-burght/TikTok: https://www.tiktok.com/@ethicalpersuasionFacebook: https://www.facebook.com/ethicalpersuasion/Instagram: https://www.instagram.com/ethical_persuasion/Twitter / X: https://x.com/yesmoreoftenFree Resources: https://ethicalpersuasion.com.au/free-influence-persuasion/Discovery Call: https://ethicalpersuasion.com.au/discovery-call/Connect with Dwight Heck:Website: https://www.giveaheck.comPodcast Page: https://www.giveaheck.com/podcastYouTube: https://www.youtube.com/@giveaheckFacebook: https://www.facebook.com/dwight.heckInstagram: https://www.instagram.com/give.a.heckLinkedIn: https://www.linkedin.com/in/dwight-heck-65a90150/TikTok: https://www.tiktok.com/@giveaheckTwitter / X: https://twitter.com/give_a_heckWork With Me / Be a Guest: https://www.giveaheck.com/contact-us/

On this inspiring episode of the Authority on Demand Podcast (formerly Authors On Mission Podcast), host Danielle Hutchinson sits down with Patrick van der Burght, co-author of How to Hear Yes More Often, to uncover why most people don't actually say “no”—they're simply undecided.Drawing on the science of ethical persuasion and Dr. Robert Cialdini's proven principles of influence, Patrick explains how authors, entrepreneurs, and business leaders can build trust, remove uncertainty, and inspire action without manipulation. He also shares practical techniques for communicating with integrity, using authentic social proof, and creating messages that genuinely resonate with your audience.What You'll Learn:• Why indecision is often mistaken for rejection• How ethical persuasion builds lasting trust and stronger relationships• The seven principles of influence and how to use them responsibly• Why authentic social proof and precise messaging increase credibility• A simple framework for influencing decisions while putting people firstWhether you're an author, speaker, coach, or business owner, this episode will help you communicate more effectively, earn greater trust, and hear “yes” more often—the ethical way.Connect with Patrick van der Burght:Email: patrick@ethicalpersuasion.com.auWebsite: https://patrickvanderburght.com/Fb: https://www.facebook.com/patrick.burght/LinkedIn: https://www.linkedin.com/in/patrick-van-der-burght/

[Rediff] C'est un grand classique, la demande universelle du dirigeant : L'augmentation du compteur de fans !Alors aujourd'hui on va se demander à quoi il sert réellement en 2025 ?Côté Instagram : Si on écoute Adam Mosseri et les experts, ça ne sert plus à rien ! C'est une vanity metricsFocus sur la portée du compte et de ses publications.Pourquoi la valeur du compteur de fans est a relativiser ? En raison de la décorélation entre taille de l'audience et portée.—Côté Tiktok : A l'évidence le compteur d'abonnés n'a aucune valeur réellePour le coup, Tiktok a poussé les peloteurs un cran plus loin.Il n'y a aucun lien entre le nombre de mes abonnés et la portée de mes vidéos.POur s'en convaincre, je vous invite à jeter un coup d'oeil à quelques énormes comptes Tiktok et à constater le côté parfaitement aléatoire du nombre de lecture sur les vidéos.Le compte Redbull France avec ses 1,5M d'abonnés postent des vidéos qui ne font parfois pas plus de 3000 vues.Oui mais Attention ! Ce compteur d'abonnés il n'est pas à enterrer, il a même un vrai intérêtVos comptes Instagram ou TikTok sont des touch points importants. Le nombre d'abonnés renforcent la preuve socialeLa preuve sociale a un impact sur la perception de marque.C'est de la psychologie de base. D'ailleurs le psychologue Robert Cialdini explique que suivre la foule nous permet de fonctionner dans un environnement compliqué. Nous nous appuyons sur des signaux comme la popularité. Si tout le monde achète quelque chose, il y a de fortes chances que l'article mérite notre attention.Si beaucoup de gens aiment quelque chose, nous avons tendance à l'aimer aussi sur la base de « la sagesse de la foule ».La preuve sociale crée aussi un mécanisme vertueux d'acquisition d'audienceLa preuve sociale est un raccourci pour décider comment agir. Il y a 20k abonnés sur ce compte Instagram, ok je m'abonne. Il n'y a que 300 abonnés, attend un peu que je regarde de plus près, mouais finalement pas certain que je m'abonne moi aussi.Avoir beaucoup de followers ça permet aussi de rassurer son eco-système de marque : fournisseurs, investisseurs, partenaires, clientsPour les petites marques, les startup et les chaines de franchisés c'est un véritable enjeu.—Vos abonnés sont la part de l'audience que vous êtes parvenu à amener jusqu'au bout de votre entonnoir. C'est votre communauté fidèle.Avoir beaucoup de followers Instagram ça permet de récupérer des insights marketing pertinentsOn ne le dira jamais suffisamment fort : vos audiences social media ont des tonnes de choses à vous apprendre. Quels sont leurs usages de votre produits, quels sont les points d'amélioration, comment en parlent-ils ? C'est un panel clients vivant et actionnable facilement et gratuitement.Plus votre base d'audience est grosse et plus les insights que vous pouvez récupérer seront probants.—Un communauté d'abonnés est beaucoup plus susceptible de s'engager avec vos contenus. Il y a d'ailleurs des formats qui ne sont que pour les followers : stories et Canaux Instagram.——Retrouvez toutes les notes de l'épisode sur www.lesuperdaily.com ! Hébergé par Acast. Visitez acast.com/privacy pour plus d'informations.

In this episode of Modern Chiropractic Mastery, Dr. Kevin Christie presents a solo deep dive into the principles of influence as outlined by renowned psychologist Robert Cialdini. Drawing from Cialdini's seminal works, including "Influence" and "Pre-Suasion," Dr. Christie explores how these principles can ethically enhance patient interactions and improve practice outcomes. Listeners will learn about the seven key principles of influence: reciprocity, commitment and consistency, social proof, authority, liking, scarcity, and unity. Dr. Christie provides practical examples of how chiropractors can implement these concepts into their patient care strategies to foster stronger relationships and encourage adherence to treatment plans. Additionally, he shares insights from recent Mastermind sessions, highlighting the importance of community and collaboration in professional growth. This episode serves as a valuable resource for chiropractors seeking to refine their influence in practice while maintaining ethical standards. Tune in for actionable strategies that can elevate your practice and enhance the patient experience, ensuring you stay at the forefront of chiropractic care.

In this episode, I sit down with Dr. Robert Cialdini, one of the world's foremost researchers on influence and the bestselling author of Influence, to discuss what actually builds trust in relationship-driven business development. Rather than focusing on persuasion tactics, we explore the small, practical behaviors that help experts create stronger client relationships over time—from expressing genuine affinity and finding authentic points of connection to using language that reinforces partnership instead of distance. We also talk about why human connection often matters more than demonstrating expertise alone. Dr. Cialdini shares research-backed examples on asking for advice instead of opinions, making communication feel more personal, framing conversations around shared goals, and even how admitting a past mistake can strengthen credibility.   Topics We Cover in This Episode:  Why the principles of liking and unity are foundational to lasting client relationships A simple language shift that turns critics into collaborators How to find authentic common ground without forcing rapport Why humanizing your communication can be more persuasive than emphasizing credentials What Warren Buffett's shareholder letters teach about building trust How acknowledging a past mistake can make future recommendations more credible When framing outcomes as potential losses can be more motivating than highlighting gains Practical ways to make emails, conversations, and client interactions feel more personal   If you're looking for practical ways to strengthen trust, communicate more effectively, and build relationships that last, I think you'll find plenty to take away from this conversation.   Resources Mentioned: Cialdini Free Assessment — cialdini.com   Book: Influence by Robert Cialdini — https://a.co/d/05dd7GPv  Robert Cialdini's other books — https://www.amazon.com/stores/author/B000AP9KKG/   Sign up for Bunnell Idea Group's free AI Business Development tool, GrowBIG AI: growbig.ai Sign up for Mo's weekly newsletter: GrowBigPlaybook.com Free Give to Grow Training and Downloadable Materials: Givetogrow.info Give to Grow Amazon Order Link:  https://a.co/d/ec8DTzc Follow Mo's LinkedIn: https://www.linkedin.com/in/mobunnell/

In this episode, I sit down with Dr. Robert Cialdini, one of the world's foremost researchers on influence and the bestselling author of Influence, to discuss what actually builds trust in relationship-driven business development. Rather than focusing on persuasion tactics, we explore the small, practical behaviors that help experts create stronger client relationships over time—from expressing genuine affinity and finding authentic points of connection to using language that reinforces partnership instead of distance. We also talk about why human connection often matters more than demonstrating expertise alone. Dr. Cialdini shares research-backed examples on asking for advice instead of opinions, making communication feel more personal, framing conversations around shared goals, and even how admitting a past mistake can strengthen credibility.   Topics We Cover in This Episode:  Why the principles of liking and unity are foundational to lasting client relationships A simple language shift that turns critics into collaborators How to find authentic common ground without forcing rapport Why humanizing your communication can be more persuasive than emphasizing credentials What Warren Buffett's shareholder letters teach about building trust How acknowledging a past mistake can make future recommendations more credible When framing outcomes as potential losses can be more motivating than highlighting gains Practical ways to make emails, conversations, and client interactions feel more personal   If you're looking for practical ways to strengthen trust, communicate more effectively, and build relationships that last, I think you'll find plenty to take away from this conversation.   Resources Mentioned: Cialdini Free Assessment — cialdini.com   Book: Influence by Robert Cialdini — https://a.co/d/05dd7GPv  Robert Cialdini's other books — https://www.amazon.com/stores/author/B000AP9KKG/   Sign up for Bunnell Idea Group's free AI Business Development tool, GrowBIG AI: growbig.ai Sign up for Mo's weekly newsletter: GrowBigPlaybook.com Free Give to Grow Training and Downloadable Materials: Givetogrow.info Give to Grow Amazon Order Link:  https://a.co/d/ec8DTzc Follow Mo's LinkedIn: https://www.linkedin.com/in/mobunnell/

In this episode, I sit down with Dr. Robert Cialdini, one of the world's foremost researchers on influence and the bestselling author of Influence, to discuss what actually builds trust in relationship-driven business development. Rather than focusing on persuasion tactics, we explore the small, practical behaviors that help experts create stronger client relationships over time—from expressing genuine affinity and finding authentic points of connection to using language that reinforces partnership instead of distance. We also talk about why human connection often matters more than demonstrating expertise alone. Dr. Cialdini shares research-backed examples on asking for advice instead of opinions, making communication feel more personal, framing conversations around shared goals, and even how admitting a past mistake can strengthen credibility.   Topics We Cover in This Episode:  Why the principles of liking and unity are foundational to lasting client relationships A simple language shift that turns critics into collaborators How to find authentic common ground without forcing rapport Why humanizing your communication can be more persuasive than emphasizing credentials What Warren Buffett's shareholder letters teach about building trust How acknowledging a past mistake can make future recommendations more credible When framing outcomes as potential losses can be more motivating than highlighting gains Practical ways to make emails, conversations, and client interactions feel more personal   If you're looking for practical ways to strengthen trust, communicate more effectively, and build relationships that last, I think you'll find plenty to take away from this conversation.   Resources Mentioned: Cialdini Free Assessment — cialdini.com   Book: Influence by Robert Cialdini — https://a.co/d/05dd7GPv  Robert Cialdini's other books — https://www.amazon.com/stores/author/B000AP9KKG/   Sign up for Bunnell Idea Group's free AI Business Development tool, GrowBIG AI: growbig.ai Sign up for Mo's weekly newsletter: GrowBigPlaybook.com Free Give to Grow Training and Downloadable Materials: Givetogrow.info Give to Grow Amazon Order Link:  https://a.co/d/ec8DTzc Follow Mo's LinkedIn: https://www.linkedin.com/in/mobunnell/

If you enjoy this episode, we're sure you will enjoy more content like this on The Occult Rejects.  In fact, we have curated playlists on occult topics like grimoires, esoteric concepts and phenomena, occult history, analyzing true crime and cults with an occult lens, Para politics, and occultism in music. Whether you enjoy consuming your content visually or via audio, we've got you covered - and it will always be provided free of charge.  So, if you enjoy what we do and want to support our work of providing accessible, free content on various platforms, please consider making a donation to the links provided below.  Thank you and enjoy the episode!Links For The Occult Rejectshttps://linktr.ee/theoccultrejectsOccult Research Institutehttps://www.occultresearchinstitute.org/Substackhttps://substack.com/@theoccultrejects?r=7auau0&utm_campaign=profile&utm_medium=profile-pageCash Apphttps://cash.app/$theoccultrejectsVenmo@TheOccultRejectsBuy Me A Coffeebuymeacoffee.com/TheOccultRejectsPatreonhttps://www.patreon.com/TheOccultRejectsCondensed Bibliography for Part FourJohn F. Kihlstrom. Writings on hypnosis, memory, hypnotic hypermnesia, and confidence.Elizabeth F. Loftus. Eyewitness Testimony.Elizabeth F. Loftus and Katherine Ketcham. The Myth of Repressed Memory.Daniel L. Schacter. The Seven Sins of Memory.Richard J. McNally. Remembering Trauma.Nicholas P. Spanos. Multiple Identities and False Memories.Frederick Crews. The Memory Wars.Ian Hacking. Rewriting the Soul: Multiple Personality and the Sciences of Memory.Steven Jay Lynn, Irving Kirsch, and Judith W. Rhue. Research on hypnosis, suggestion, and memory.Martin T. Orne. Writings on forensic hypnosis, demand characteristics, and memory.Bernard L. Diamond. Writings on hypnosis and witness testimony.U.S. Department of Justice materials on hypnotically refreshed testimony.U.S. Senate. Project MKULTRA, the CIA's Program of Research in Behavioral Modification, 1977 joint hearing.U.S. Senate Church Committee materials on intelligence activities and behavioral research.National Security Archive. CIA behavior-control experiments, BLUEBIRD, ARTICHOKE, and MKULTRA document collections.Central Intelligence Agency declassified MKULTRA, ARTICHOKE, and BLUEBIRD materials.John Marks. The Search for the “Manchurian Candidate”: The CIA and Mind Control.Alfred W. McCoy. A Question of Torture: CIA Interrogation, from the Cold War to the War on Terror.Stephen Kinzer. Poisoner in Chief: Sidney Gottlieb and the CIA Search for Mind Control.H. P. Albarelli Jr. A Terrible Mistake: The Murder of Frank Olson and the CIA's Secret Cold War Experiments.Shane O'Mara. Why Torture Doesn't Work: The Neuroscience of Interrogation.Darius Rejali. Torture and Democracy.Robert Jay Lifton. Thought Reform and the Psychology of Totalism.Edgar H. Schein. Coercive Persuasion.Alexandra Stein. Terror, Love and Brainwashing.Stanley Milgram. Obedience to Authority.Jacques Ellul. Propaganda: The Formation of Men's Attitudes.Robert Cialdini. Influence: The Psychology of Persuasion.Dion Fortune. Psychic Self-Defense.Dion Fortune. The Machinery of the Mind.William Walker Atkinson. Mind-Power: The Secret of Mental Magic.Émile Coué. Self Mastery Through Conscious Autosuggestion.Also want to remind people about the website, if you're into reading we have tons of information by multiple contributors, and we got t-shirts up on the site if you're interested. Fun fact, the art is all based on the eyeball. 

In this special finale to the Inside Influence series, MichaelAaron and Richard are joined by Dr. Robert Cialdini to revisit the principles behind his landmark book Influence. Together, they explore ethical persuasion, authority, AI, and the practical behavioral insights that continue to shape effective marketing

From his early discovery of Dr. Robert Cialdini's work 26 years ago, Patrick has dedicated his career to teaching the science of influence that actually works. As a certified trainer, coach, and author of How to Hear Yes More Often, he equips professionals and young adults with tools for clearer, more impactful communication. The core takeaway? Most decisions (90-95%) happen via our fast, intuitive System 1 brain. Learning Cialdini's principles lets you give people the mental shortcuts they need to say yes quickly and confidently—whether in job interviews, sales, negotiations, or everyday life. In an AI-driven world where interpersonal skills rank as a top-3 priority, starting early can dramatically alter your career trajectory and avoid years of wasted effort. Guest Links: Website: ethicalpersuasion.com.au Podcast: Ethical Persuasion Unlocked Book: How to Hear Yes More Often Edit your podcasts like a pro:https://get.descript.com/mrzy10nwivuq Join me as a guest or start your podcast journey:https://www.joinpodmatch.com/nickkuhne *Timestamps: 00:00 – Introduction to ethical persuasion with Patrick van der Burght 00:59 – Patrick's “aha” moment with Cialdini's work 01:35 – Persuasion in everyday life and why it's a learnable skill 02:50 – Why young adults and students should master persuasion early 06:07 – The problem with calling it a “soft skill” 07:48 – How the brain makes decisions (System 1 vs System 2) 12:10 – Persuasion across the customer journey and relationship stages 13:47 – Building relationships, reducing uncertainty, and creating motivation 17:07 – When to accept “no” and knowing it's not manipulation 20:08 – Improving your odds with science-backed techniques 21:07 – Resources: podcast, book, free downloads, and training 22:43 – Why persuasion remains timeless in an overloaded world 24:17 – Final thoughts and call to action Connect with me on:All my linksBecome a guestSign up for RiversideGet Descript #DigitalMarketing #Branding #PersonalBranding #MarketingInsights #SocialMediaStrategy Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Mark Taylor talks with Patrick van der Burght — business partner of Dr. Robert Cialdini and founder member of the Cialdini Institute — about the science of ethical persuasion and what it means for teachers, parents, and school leaders.Patrick explains why 90-95% of our decisions are made by the brain's fast, automatic "System 1" rather than deliberate reasoning, why human attention spans have now dropped below that of a goldfish, and how Cialdini's seven universal principles of persuasion (reciprocity, liking, unity, social proof, authority, consistency, and scarcity) can help educators build trust, motivate students, and lead more effectively — without ever resorting to manipulation.Along the way: a study that took student success rates from 14% to 86%, why asking for "advice" beats asking for "feedback," and why public commitment is a far stronger motivator than private commitment.Guest: Patrick van der Burght, co-author of How to Hear Yes More Often (2024) and host of Ethical Persuasion Unlocked.Chapters:00:03 - Introduction to Patrick Van der Burght05:08 - The Science of Decision Making11:24 - Understanding Decision-Making: System One vs System Two16:40 - The Impact of Attention Span on Decision Making26:52 - The Importance of Early Persuasion Skills31:19 - The Power of Compliments and Relationships41:14 - Principles of Influence and Authority48:59 - The Impact of Appearance on Perception56:12 - The Importance of Feedback, Inspiration, Resilience, and Empowermenthttps://ethicalpersuasion.com.au/https://ethicalpersuasion.com.au/free-influence-persuasion/Youtube: https://www.youtube.com/@ethicalpersuasionLinkedin: https://www.linkedin.com/in/patrick-van-der-burght/Facebook: https://www.facebook.com/ethicalpersuasion/Instagram: https://www.instagram.com/ethical_persuasion/Twitter: https://x.com/yesmoreoftenTikTok: https://www.tiktok.com/@ethicalpersuasionBook: https://yesmoreoften.com/Profile: https://patrickvanderburght.com

This week, MichaelAaron and Richard kick off their miniseries “Inside Influence” on Robert Cialdini's classic book Influence. They unpack the principles of reciprocity and liking, exploring how gifts increase spending, why similarity builds trust, and how brands can ethically shape persuasion and behavior.

Summary In this episode, Andy sits down with Attia Qureshi, a coach and negotiation expert who is co-author, with John Richardson, of Never Settle. There's no shortage of great negotiation advice out there, yet in real conversations with real stakes and real emotions, that advice often fails to turn into action. This book tackles that gap between insight and habit. Attia shares why emotions are not a distraction from negotiation but central to it, why getting clear about what you actually want is harder than it sounds, and how we leave value on the table without realizing it. You'll hear practical stories, from resetting a difficult relationship with a glass of lemonade to expanding the pie in a salary negotiation, plus small daily exercises for building resilience to rejection and learning to say no in a way that strengthens relationships rather than damaging them. If you're looking for practical, doable ways to become a more confident negotiator and influencer, this episode is for you! Sound Bites "You can get more by caring about what the other person needs and building a strong relational foundation." "People are not born amazing negotiators. They develop that skill over time, just like people are not born confident." "You have to practice that small step out in the real world where the stakes are low and build that skill day after day, month after month." "You and I have probably already negotiated half a dozen times today." "When someone gives us something, we want to return the favor." "New studies now show that 90 to 95% of decision-making comes from unconscious emotional processing." "So many of us quit before we even start." "But if we do have a goal and we do prepare for the conversation, our likelihood of success is double." "A good negotiation doesn't always mean getting 'yes' at the end of it." "I always tell my students, people can almost always help you. It depends on if they want to or not." Chapters 00:00 Introduction 02:06 Start of Interview 02:17 Growing Up: Early Lessons in Conflict 07:10 Negotiation and Confidence Are Skills, Not Personality 08:04 Life Is Full of Everyday Negotiations 10:30 Why Negotiation Training Often Fails 12:30 Resetting a Difficult Relationship 17:20 Influence vs. Manipulation 22:33 Emotions, Fear, and Building Resilience 28:00 Using the Emotion Wheel 29:36 Getting Clear on What You Really Want 33:39 Expanding the Pie: Creating Value 40:50 The Power of Saying No 47:27 Teaching Kids to Negotiate 51:23 End of Interview 51:55 Andy Comments After the Interview 55:22 Outtakes Learn More You can learn more about Attia and her work at AttiaQureshi.com. For more learning on this topic, check out: Episode 157 with Dr. Robert Cialdini. Known as the godfather of influence, his name came up several times during today's discussion, making this a great follow-up. Episode 412 with Scott Walker. A former Scotland Yard hostage negotiator who shares a lot of practical lessons about influence. Episode 385 with Vanessa Patrick. She wrote one of the best books on how to say no, a fitting companion to today's conversation. Chat with PMeLa You can chat directly with PMeLa—the podcast's AI persona—to get episode recommendations and answers to your project management and leadership questions. Visit PeopleAndProjectsPodcast.com/PMeLa to chat with her. Join Us for LEAD52 I know you want to be a more confident leader–that's why you listen to this podcast. LEAD52 is a global community of people like you who are committed to transforming their ability to lead and deliver. It's 52 weeks of leadership learning, delivered right to your inbox, taking less than 5 minutes a week. And it's all for free. Learn more and sign up at GetLEAD52.com. Thanks! Thank you for joining me for this episode of The People and Projects Podcast! Talent Triangle: Power Skills Topics: Negotiation, Influence, Leadership, Project Management, Reciprocity, Emotional Intelligence, Resilience, Saying No, Stakeholder Management, Relationship Building, Value Creation, Confidence The following music was used for this episode: Music: Quantum Sparks (Full Version) by MusicLFiles License (CC BY 4.0): https://filmmusic.io/standard-license Music: Tropical Vibe by WinnieTheMoog License (CC BY 4.0): https://filmmusic.io/standard-license

Send us Fan MailThe scariest manipulators aren't the ones who look like villains. They're the ones who look normal, sound polite, and make you feel unreasonable for asking a basic question. We start with a true late-night subway call that taught me how easily a smooth story can hide control and harm, and why “surface-level instincts” can fail when someone is managing the space, the narrative, and the other person's voice.Then we zoom out to the modern manipulation landscape: AI-generated war videos, stolen accounts dressed up like news outlets, coordinated influence networks, and the most overlooked trick of all, real images paired with false captions. We talk about how misinformation spreads at scale on social platforms, how rage bait monetization works, and why the hardest lies to catch are the ones built on something real. If you care about media literacy, critical thinking, propaganda detection, and protecting yourself from online scams, this is the core skill set.Finally, I teach the RADAR method, a practical framework inspired by Robert Cialdini's persuasion research and sharpened through real-world experience. You'll learn to spot reciprocity traps, fake authority, manufactured urgency, anchoring and framing, and reframing or gaslighting. We run a quick RADAR scan on a viral post and end with simple homework you can use for three days online and in one relationship that feels off. If this helps, subscribe, share it with someone you care about, and leave a review so more people can build a stronger radar.Support the showAbout the host: M.A. Aponte is a former JPMorgan banker, former Merrill Lynch wealth manager, former NYPD officer, Army Officer, and Executive Director of a Charter School in Florida. He is the author of The Logical Mind and host of Thinking 2 Think. Join My Substack for more content: maaponte.substack.comConsulting/Advisory Services: MAAponte.comProfessional LinkedIn Page: www.linkedin.com/in/maaponteFinancial Budget/Wealth Management app (FREE): https://centsora.com/CHECK OUT OUR NEW CRITICAL THINKING GAME APP! Currently in BETA: Android: https://play.google.com/store/apps/details?id=com.base692af669b00f0dc8d8ad6653.appWeb: https://play.google.com/apps/testing/com.base692af669b00f0dc8d8ad6653.app*Coming soon to Apple Store

In the final episode of our Robert Cialdini series, we explore the extraordinary legacy of one of behavioral science's most influential thinkers. We revisit the seven Principles of Influence through real-world business examples, hear how Cialdini's ideas inspired organizations around the world, and learn why colleagues like Angela Duckworth, Adam Grant, Dan Pink, and Katie Milkman believe his greatest contribution goes far beyond research. Join us as we celebrate the ideas and the person who helped shape modern behavioral science. Topics [0:00] From Utility Bills to Global Impact [9:17] Full Cycle Social Psychology Explained [16:00] Why Business Became a Partner in Behavioral Science [22:47] The Seven Principles in Action [30:20] Behavior Change for Good and Real-World Research [45:49] The Ethical Compass Behind Influence [52:39] Why Influence Still Matters Today [58:02] A Career That Changed Behavioral Science [1:04:08] Daniel Kahneman on Cialdini's Legacy [1:08:04] Closing Thoughts ©2026 Behavioral Grooves Links Join us on Substack! Join the Behavioral Grooves community Subscribe to Behavioral Grooves on YouTube Support Behavioral Grooves

Your boss asks what you need. You blank and say "nothing." You just turned down free money.Product Manager Brian Orlando and Enterprise Business Agility Leader Om Patel discuss and debate why that reflex costs you promotions, sponsorship, and credibility, and how to rewire it before your boss stops asking entirely. By the end, you'll have a five-line cheat sheet to pull from so you're never caught flat-footed again!Listen or Watch to learn:• Why saying "I'm good" trains your boss to stop offering help• The Benjamin Franklin Effect: how small asks build the relationship• Sponsorship vs. Mentorship: which gets you promoted• Why your impediment backlog is your best source• The difference between advocacy/visibility and credit-grabbingThis episode is for you if you're an individual contributor, team leads, or just someone who's ever felt frozen when offered help.#CareerDevelopment #WorkplaceCommunication #SponsorshipTransformed by Marty Cagan, Influence by Robert Cialdini, Benjamin Franklin autobiography, Sylvia Ann Hewlett (sponsorship research), L. David MarquetLINKSYouTube: https://www.youtube.com/@arguingagileSpotify: https://open.spotify.com/show/362QvYORmtZRKAeTAE57v3Apple: https://podcasts.apple.com/us/podcast/agile-podcast/id1568557596INTRO MUSICToronto Is My BeatBy Whitewolf (Source: https://ccmixter.org/files/whitewolf225/60181)CC BY 4.0 DEED (https://creativecommons.org/licenses/by/4.0/deed.en)

A year training under Dr. Robert Cialdini, the godfather of influence, changed Dr. Chris Phelps' entire business. In this episode, he shares why it can change yours too! After building four fee-for-service practices, Chris hit a wall every dentist knows. Patients weren't saying yes. Team members weren't following through. Associates weren't using the skills he'd paid to teach them. The problem wasn't clinical skill. It was human behavior, and once he understood how people actually make decisions, everything shifted. In this episode, Chris joins Peter and Ian to break down Cialdini's seven principles of persuasion and why they've become the most overlooked business skill in dentistry. They get into why logic alone never moves a patient, how the order you present treatment changes how many people say yes, and which single principle Chris says dentists botch the most, the one costing the profession billions. Peter shares how he built each principle into his own practice, from new-patient gifts to reviews to the simple shift of sitting beside patients instead of across from them. If you've ever heard "I'll think about it" and watched a case walk out the door, this one will change how you communicate for good. DESCRIPTION The Bulletproof Dental Podcast Episode: 448 HOSTS: Dr. Peter Boulden and Ian de Jongh SPECIAL GUEST: Dr. Chris Phelps In this episode, Peter Boulden and Ian de Jongh sit down with Dr. Chris Phelps, one of the few dentists personally certified by Dr. Robert Cialdini in the science of influence and persuasion. Together they explore how behavioral science can transform case acceptance, leadership, patient communication, and practice growth. Chris shares the lessons he learned while rebuilding struggling practices during the financial crisis and explains how understanding human behavior became the catalyst for dramatically improving both patient outcomes and business performance. TAKEAWAYS Patients make decisions emotionally before they justify them logically. Communication is one of the most valuable skills a dentist can develop. Presenting treatment from highest value to lowest value increases acceptance. Authority and trust work together to influence patient decisions. Commitment is one of the most powerful drivers of follow-through. Too many treatment options often create decision paralysis. Technology should support relationships, not replace them. Social proof builds confidence and reduces uncertainty. Small changes in language can significantly improve case acceptance. Understanding behavioral science makes dentists better leaders and communicators. Great patient experiences are built on trust, not persuasion tactics. Success leaves clues across every industry. TIME STAMPS 0:00  Podcast Intro 0:20    Welcome & guest intro,  Dr. Christopher Phelps 1:51    Chris's backstory,  building fee-for-service practices 3:53    Why dentists need to study influence & communication 11:05    Was it team leadership or patient-facing that drove Chris to Cialdini? 15:01    How case presentation order affects case acceptance 17:16    The power of giving one recommendation (authority principle) 20:42    People want to be told what to do, expertise + trust 22:00    Decision fatigue, 35,000 decisions per day 25:05    The 7 Cialdini principles explained 28:40    The commitment & consistency principle 31:19    Gun to your head: which principle matters most? 35:59    Peter applies the principles in his own practice 45:10    Preview of Chris's Bulletproof Summit workshop REFERENCES Bulletproof Summit Influence: The Psychology of Persuasion by Robert Cialdini

Dr. Robert Cialdini, author of Influence - 5 million copies sold, and one of the most important books Warren Buffett says he's ever read - has spent decades studying why people say yes. He reveals the psychological forces shaping our decisions, why tiny changes can dramatically influence outcomes, and how the most effective communicators get people to yes without anyone feeling pushed. Once you understand these principles and hidden triggers, you'll start seeing them everywhere.

In the second episode of our three-part series, we go back into the time machine to see what shaped Robert Cialdini into one of behavioral science's most influential thinkers.  We're exploring the childhood experience, career-defining decisions, undercover research, and surprising moments that led to Influence, pre-suasion, and the principles of unity.  Topics [0:00] A breakup letter to social psychology [9:24] What makes Bob Bob? [16:03] Baseball, adaptability, and serendipity [23:40] Falling in love with psychology [27:46] Choosing freedom over prestige [36:44] The littering study that predicted elections [42:03] How Influence became a phenomenon [53:18] The birth of pre-suasion [1:08:18] Unity as the seventh principle [1:15:13] The legacy of Robert Cialdini [1:17:53] Coming up in Episode Three Links Influence by Robert Cialdini Join us on Substack! Join the Behavioral Grooves community Subscribe to Behavioral Grooves on YouTube Support Behavioral Grooves

We kick off our three-part series on Robert Cialdini by exploring the research, mentors, and discoveries that shaped one of behavioral science's most influential thinkers. From social proof and energy conservation to the creation of Influence, we trace the path that brought behavioral science from the lab to millions of everyday readers. Topics [0:00] The Utility Bill That Changed Behavior [9:28] Meet Robert Cialdini [12:41] The Famous Door Hanger Study [20:30] Social Proof and Opower's Success [22:16] The Book That Changed Behavioral Science [28:45] The Mentors Behind Cialdini's Thinking [41:30] Three Research Strategies That Defined His Career [56:01] Building the Science of Influence [1:01:01] Writing Influence for the Public [1:10:21] Why Cialdini's Work Still Matters Today ©2026 Behavioral Grooves Links Influence by Robert Cialdini Join us on Substack! Join the Behavioral Grooves community Subscribe to Behavioral Grooves on YouTube Support Behavioral Grooves

Send us Fan MailWhy People Don't Decide: The Science of Ethical Persuasion with Patrick Van Der BurghtHave you ever presented a great idea, made a compelling offer, or shared a logical argument only to hear... nothing?Many people assume a lack of action means someone said "no." But what if they simply didn't make a decision?In this episode of Imperfect Marketing, Kendra Corman welcomes back persuasion expert Patrick Van Der Burght to explore the science behind how people actually make decisions and why understanding that process can dramatically improve your communication, marketing, sales, leadership, and business results.Patrick is a Founding Member of the Cialdini Institute, a Cialdini Certified Trainer and Coach, business partner of Dr. Robert Cialdini, and author of How to Hear Yes More Often. Drawing on decades of research and real-world experience, he explains why most decisions are made intuitively rather than logically and how businesses can ethically influence outcomes without manipulation.Together, Kendra and Patrick discuss:• The difference between System 1 and System 2 thinking• Why logical arguments alone often fail to persuade• The hidden cost of customer indecision• The Seven Universal Principles of Persuasion• Practical ways to apply persuasion in presentations, marketing, sales, and leadership• How reciprocity, social proof, authority, liking, unity, consistency, and scarcity influence behavior• Why ethical persuasion builds long-term trust and loyalty• Common mistakes businesses make when trying to influence decisions• How to communicate value without sounding pushy• The dangers of manufactured scarcity and misleading marketing tacticsOne of the biggest takeaways from this conversation is that influence isn't about convincing people to do something they don't want to do. It's about understanding how people naturally make decisions and communicating in ways that help them confidently move forward when your solution aligns with their needs.Whether you're a business owner, marketer, salesperson, leader, speaker, or entrepreneur, this episode offers practical insights you can start applying immediately.Be sure to listen to Patrick's previous appearance on Imperfect Marketing (Episode 337) for even more examples and strategies from the world of ethical persuasion.Connect with Patrick Van Der BurghtPatrick Van Der Burght is a Founding Member of the Cialdini Institute, Cialdini Certified Trainer and Coach, and author of How to Hear Yes More Often. Since 2000, he has helped organizations and professionals apply the science of ethical persuasion to improve communication, influence, leadership, and business performance.Website: https://ethicalpersuasion.com.au/LinkedIn: https://www.linkedin.com/in/patrick-van-der-burght/Youtube: https://www.youtube.com/@ethicalpersuasionFor more marketing insights, business strategies, and expert interviews, subscribe to Imperfect Marketing and never miss an episode.#Persuasion #Marketing #BusinessGrowth #Leadership #Sales #Communication #Influence #Entrepreneurship #CustomerPsychology #MarketingStrategy Looking to leverage AI? Want better results? Want to think about what you want to leverage?Check and see how I am using it for FREE on YouTube. From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain. Watch here

In today's episode, you'll discover: 1.     We think buying is a logical decision. It isn't. Every purchase goes through three filters in the                   buyer's mind, and what they are. 2.     The science behind buying decisions shows how the most trusted sellers align with a client's                   existing beliefs and identity rather than arguing against them. 3.     A practical, ethical framework for building trust faster, lowering resistance, and helping clients                   ay yes to what genuinely serves them, no pressure tactics required. To support these three takeaways, I chose a quote from Zig Ziglar: "People don't buy for logical reasons. They buy for emotional reasons."   About Owen Fitzpatrick: Owen Fitzpatrick is a social psychologist, a keynote speaker, and the author of nine books translated into 21 languages. His newest book, Inner Propaganda, is out in August 2026 and is endorsed by Robert Cialdini, Tony Robbins, and Daniel Pink. For two decades, he's studied how beliefs form and change — in boardrooms at Google, LinkedIn, and Salesforce, and in conflict zones like North Korea and Rwanda. He's spoken in 33 countries, studied Exec Education at Harvard and MIT, and his TEDx talk has over 1.4 million views. He helps leaders and sellers earn genuine belief. How to Get in Touch with Owen Fitzpatrick: Website: http://owenfitzpatrick.com/ Book: http://innerpropaganda.com/ Email:  owen@owenfitzpatrick.com Stalk me online! Linktr.ee: https://linktr.ee/conniewhitman Communication Style Assessment (CSA)™:  https://changingthesalesgame.com/communication-style-assessment/ Subscribe to the Changing the Sales Game Podcast on your favorite podcast streaming service or YouTube.  New episodes are posted every week - listen as Connie delves into new sales and business topics or addresses problems you may have in your business.

A Note from James:If I could tell my children to read one post of mine, it would be this post.Influence is how they will navigate a world of uncertainty.Robert Cialdini is the most influential person in the world. And by that I mean, he wrote the book Influence, which sold 3 million copies and defines the six critical aspects of all influence.Now he has a new book, Pre-Suasion, going 10x deeper into the concepts of persuasion. I got him on my podcast so I could ask the 1,000 questions I have.Small story from the book:If you name a restaurant “Studio 97” instead of “Studio 17,” people are more likely to tip higher.If you ask a girl for her phone number outside a flower store, triggering feelings of romance, she is more likely to give it to you than if you ask her outside a motorcycle store.And 500 other stories.The environment is just as important as what you say.Before the podcast began, I gave him a book as a gift: The Anxiety of Influence, a history of poetry.What would poetry have to do with influence and marketing?In all art, since the beginning of time, artists have built on the work of the artists of the generation before them.Beethoven depended on a Mozart to be a Beethoven. Picasso depended on a Cézanne. Without Michelson, there would be no Einstein.But poets, for some reason, would deny being influenced.“I never even read Ezra Pound,” shouted one poet at a critic.Poets want to be seen as original.Nobody is 100% original.This is the anxiety of influence.Almost all of our decisions, and even our creativity, are outsourced to the people around us who influence us: peers, teachers, religion, parents, bosses, etc.Our personality is our own particular mishmash of influences.How we deal with that anxiety, how we recognize the influences, learn from them, and build from them, is the birth of all of our creativity.Let me summarize the seven aspects of influence:Reciprocity: If you give someone a Christmas card, they will want to return the favor.Likability: Make yourself trustworthy. For instance, outline the negatives of dealing with you.Consistency: Ask someone for a favor. Now they will say to themselves, “I am the type of person who does James a favor.”Social Proof: If you are trying to get someone to do X, show them that “a lot of your peers do X.” For instance, if you are at a bar and you are a guy trying to meet women, bring your women friends and not your guy friends with you.Authority: “Four out of five dentists say…”Scarcity: “Only 100 iPhones left at this store!”Unity: You and I are the same because of location, values, religion, etc.I've used each of the above in business.They work.They will make you money.The entire purpose of language is to influence.We are not strong animals. We are weak.The language of influence saved us.Probably a word like “Run!” was the first word spoken.A word of influence.And it worked.I'm still running from the things I fear.So speak to influence.Don't speak to call a flower yellow.Speak to breathe spirit into an idea, to be enthusiastic, to convey emotion, to influence.This is the only way to have an impact with your unique creativity.I gave Robert the book as a gift — reciprocity — assuming we would have a great podcast.And we did.But then I thought later, I can't even remember how Robert got on my podcast.I highly recommend his book in the podcast and even in this post.As he got into his car after the podcast in order to go to his next interview, I started thinking:“Hmmm, who influenced who?”Episode Description:Robert Cialdini wrote the book on persuasion — literally. His classic Influence became one of the defining books on why people say yes, how decisions get shaped, and why the smallest cue in the room can change the outcome of a conversation.In this episode from the archive, James talks with Cialdini about Pre-Suasion, the idea that persuasion starts before the actual pitch. It begins with what people notice, what they feel, what is in the environment, and what frame has already been set before the first real ask is made.They talk about flower shops, restaurant names, voting booths, Warren Buffett's shareholder letters, Anwar Sadat's negotiation instincts, and the rabbi who helped save thousands of lives with one sentence. But the episode is not just about marketing. It is about how people make decisions under uncertainty — and how to use influence ethically, whether you are asking for a job, building a business, negotiating a deal, writing a sales letter, or trying to become more trusted.What You'll Learn:Why persuasion often begins before the message — and how small cues in the environment can make people more receptive.How Cialdini's original six principles of influence work: reciprocity, consistency, social proof, scarcity, authority, and liking.Why Cialdini added a seventh principle, unity — the feeling that “we are the same” — and why it can be even stronger than liking.When to use social proof versus authority, and how to decide which kind of evidence matters most in a given situation.Why admitting weakness first can build trust, and how Warren Buffett uses honesty as a persuasion tool instead of a liability.Timestamped Chapters:[00:00] Introduction and episode preview[01:25] Interview begins — James introduces Robert Cialdini and Pre-Suasion[03:12] The flower shop study: why context changes the answer before the question is asked[05:48] Valentine Street and the hidden power of unrelated cues[06:42] Wine stores, voting booths, and fluffy cloud mattresses[08:10] Are humans irrational, or are shortcuts necessary?[10:17] How the pictures on your wall can change what you write[11:36] The six — now seven — principles of influence[12:00] Reciprocity: the Hare Krishna flower example and the power of personalized gifts[16:40] Consistency: Anwar Sadat, Henry Kissinger, and giving people a reputation to live up to[19:30] Cialdini's undercover research with sales organizations[23:30] Social proof: medical no-shows, restaurant menus, and what happens when a message backfires[26:43] Social proof as feasibility: “people like me can do this”[29:07] Authority: when expert endorsement beats crowd validation[33:55] Why companies lose with better products when they fail to frame the decision properly[35:10] Building authority from zero by using honesty and scarcity[37:05] The Avis “We're number two” campaign and the trust value of admitting weakness[38:24] Warren Buffett's shareholder letters and the persuasive power of leading with mistakes[41:30] Unity: Cialdini's seventh principle of influence[44:24] The rabbi, the Japanese tribunal, and the sentence that saved a community[48:30] Applying unity in job interviews, dating, and negotiations[51:10] Loss aversion and how uncertainty changes persuasion[55:00] Why long sales letters can outperform short ones[55:30] Cialdini's practical framework: find what is true, direct attention to it, then make the case[59:00] Fake scarcity and why false urgency destroys trust[65:00] Closing thoughts on ethical influence and genuine specificityAdditional Resources:Robert Cialdini — Influence: The Psychology of Persuasion — Cialdini's classic book on the core principles of persuasion and compliance. Robert Cialdini — Pre-Suasion: A Revolutionary Way to Influence and Persuade — the follow-up book discussed throughout the episode, focused on what happens before the persuasive message itself. Berkshire Hathaway Shareholder Letters — referenced in the episode as a real-world example of trust-building through candor and weakness-first communication. Daniel Kahneman and Prospect Theory — Cialdini references the role of loss aversion and uncertainty in persuasion; Kahneman received the 2002 Nobel Memorial Prize in Economic Sciences for integrating psychological research into economic decision-making. Chiune Sugihara — the Japanese diplomat connected to the story Cialdini uses to explain unity and shared identity. The Avis “We're Number Two” Campaign — discussed as an example of turning a weakness into credibility by being honest before making the positive case.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Let me start with a piece of paper. Early in the twentieth century a printed rate card circulated among the opera houses of Italy, a schedule of charges from a claque, one of the applause brigades that worked the great houses of Europe. Approval came in grades, and the grades came at prices. Polite appreciation cost little. Insistence cost more. Down at the luxury end, for a wild ovation at any cost, the price became a sum to be arranged. A psychologist named Robert Cialdini reprinted that tariff decades later in his study of social proof, where it sits among the laboratory findings like a fossil among X-rays, the same animal at two stages of preservation.Now move forward a hundred years. A company in West Palm Beach sold the same product from a drop-down menu, five hundred followers for ten dollars, more than two hundred million of them moved before a newspaper took the operation apart in 2018. The invoice was older than the empire that first printed it.

¿Cómo sacar el máximo partido de las formaciones? Juanda, que se ha leído todos los libros, te cuenta cómo hacerlo en su proyecto de Learning legendario. Los empleados pierden valiosas horas en cursos que no están bien diseñados. Todo cambio empieza por las lecciones de Dale Carnegie. Juanda lo llama «un manual para aprender a tratar con la gente». Lo mejor de sus libros es que puedes llevarlos inmediatamente a la práctica, sales a la calle y compruebas en tus interacciones que sus trucos funcionan.Kapital es posible gracias a sus colaboradores:⁠⁠Página Internacional⁠⁠. Lo mejor de la prensa de todo el mundo.⁠⁠Página Internacional es un nuevo medio digital y papel que publica en español los mejores artículos de las principales revistas y periódicos del mundo. Con una sola suscripción, en Página leerás las piezas esenciales de The Economist, The New York Times, Foreign Affairs, Der Spiegel, Le Monde o The Atlantic. Página nace con el propósito de aportar filtro, acceso y selección, y reunir en un mismo lugar el mejor periodismo global. Como dice Toni Segarra, que estuvo en el podcast y que es socio fundador del proyecto: «Lo sorprendente es que Página Internacional no existiera hace ya tiempo. Lo importante es que exista ahora, en este momento». Puedes formar parte de Página suscribiéndote anualmente, ahora con un descuento de 30 euros si aprovechas el código KAPITAL30. También tienes la opción vitalicia, en la que te prometen una vida entera de buena lectura y sabiduría. ¡Feliz lectura!TaxDown⁠. Tus impuestos bien hechos.¿Declaras bien tus inversiones? Este año, si tienes inversiones, hay nuevos cambios y regulaciones que tienes que saber (DAC8, modelo 721, normativa europea), así que es clave hacerlo bien. Si inviertes, yo te recomiendo TaxDown por ser la forma más fácil de presentar la Renta. TaxDown se integra con la mayoría de brókers, te lo calculan todo, y además cuentan con expertos fiscales en inversiones que revisan tu caso. Así evitas líos y cálculos raros. Si quieres probarlo, puedes usar mi código KAPITAL para obtener descuento. O puedes entrar directamente desde este enlace.Patrocina Kapital. Toda la información en este link.Índice:0:32 Tres leyes de la robótica.9:14 El sesgo ideológico de la IA.15:28 Bauman y la interdenpendencia.27:02 Formaciones online.42:09 Anti-PowerPoint Party.50:13 Acaparadores del micrófono.56:17 Los consejos de Dale Carnegie.1:09:34 Entrenar la improvisación.1:20:33 Hacer las preguntas correctas.Apuntes:Trilogía fundación. Isaac Asimov.Yo, robot. Isaac Asimov.Her. Spike Jonze.La teoría sueca del amor. Erik Gandini.Modernidad líquida. Zygmunt Bauman.Cómo ganar amigos e influir sobre las personas. Dale Carnegie.Cómo disfrutar de la vida y del trabajo. Dale Carnegie.What they don't teach you at Harvard Business School. Mark McCormack.Pre-suasión. Robert Cialdini.Reshuffle. Sangeet Paul Choudary.

Are Occupational Therapists being protected by their communities, or are they being held back by them? In this thought-provoking episode of the OT Yourself to Freedom Podcast, Beki explores a controversial topic that many Occupational Therapists experience but few openly discuss: the culture of fear surrounding business, money, entrepreneurship, coaching programmes, and alternative career paths within the OT profession. If you've ever considered starting an online business, launching a private practice, creating a course, offering coaching, or building additional income streams as an Occupational Therapist, you've probably heard the warnings: "Be careful." "Sounds like a scam." "Don't trust anyone selling a dream." But where do these beliefs come from, and are they actually helping Occupational Therapists create better lives? In this episode, Beki unpacks the psychological, cultural, and societal forces that shape how OTs think about risk, money, success, and professional growth. Drawing on research from Daniel Kahneman, Brené Brown, Seth Godin, Nassim Nicholas Taleb, Robert Cialdini, and Lynne Twist, she explores why fear often masquerades as wisdom and how inherited beliefs can quietly keep Occupational Therapists stuck in careers they desperately want to change. Whether you're an Occupational Therapist experiencing burnout, exploring private practice, considering online business opportunities, or simply questioning what's possible for your future, this episode will challenge the assumptions that may be limiting your growth. Key Takeaway Fear is not the same as wisdom. The loudest voices in a community are not always the most informed voices. Occupational Therapists are trained to see possibility and potential in others every day. This episode invites you to apply that same belief to yourself and question whether the stories you've inherited about money, business, success, and risk are actually serving you. The question is not whether opportunities exist. The question is whether you're willing to evaluate them for yourself. Connect with Beki Are you ready to leave the whinger mindset behind and embrace your inner go-getter? Beki helps OTs worldwide design, launch, and scale their online business Free Resource: Download Beki's free overnight mindset meditation for free to help you build confidence, overcome money mindset challenges, and develop self-belief. Join OT Yourself To Freedom Membership: Discover the only membership designed specifically for OTs to create freedom-based businesses by leveraging the skills you already have. Learn to design and sell offers, market effectively, and align your work with your purpose. Follow Beki: Website: www.bekieakins.com Instagram: OT Yourself to Freedom Facebook Group: OT Freedom Community LinkedIn: Beki Eakins Book an Inspiration Call: Click here About the Host Beki Eakins is a business mindset and lifestyle coach for occupational therapists. After leaving traditional OT practice, she has helped hundreds of OTs worldwide design aligned online businesses that support freedom, income, and purpose, without burning out.

"No offense, but I hate dentists." Most providers hear it, laugh it off, and lean the chair back. Craig and Peter make the case that it's actually a cry for help, and the doorway to a relationship the patient never leaves. This episode unpacks one of the biggest misconceptions in dentistry: that sales and patient care are in conflict. They argue the opposite. The best dentists are the best communicators. They understand what matters to patients, help them see what's possible, and guide them toward decisions that improve their lives. The conversation digs into the influence and persuasion principles behind their approach, why patients rarely buy treatment plans but will buy certainty and confidence, and how commoditization, negative reviews, and practice culture all trace back to one thing: whether patients feel understood. Because when they do, pricing matters less, trust gets stronger, and the hard conversations get easier. If you've ever felt uncomfortable talking about treatment or presenting fees, this one will change how you walk into the room.   DESCRIPTION The Bulletproof Dental Podcast Episode: 442 HOST: Dr. Craig Spodak and Dr. Peter Boulden In this episode, Craig Spodak and Peter Boulden explores the art of authentic selling in dentistry and explains why influence, trust, and communication are essential skills for every practice owner. Drawing from the work of Robert Cialdini, lessons from business leaders across industries, and years of real-world experience, Peter shares practical frameworks for building stronger patient relationships, communicating value more effectively, and creating a practice that stands out in an increasingly competitive market. TAKEAWAYS Selling and patient care are not opposites Patients make decisions based on trust, not just information Understanding patient values creates better outcomes Influence is a critical skill for practice growth Authentic relationships reduce resistance and increase case acceptance Communication skills often matter more than technical expertise Commoditization occurs when practices fail to differentiate themselves Negative reviews are often symptoms of unmet emotional needs Business principles from other industries apply directly to dentistry Practice culture influences patient experience and retention Continuous business education creates competitive advantages Adding value first makes conversations about treatment easier CHAPTERS 00:00 Introduction to Sales in Dentistry 03:12 The Taboo of Selling in Dentistry 06:00 Building Relationships with Patients 08:55 Understanding Patient Needs 11:59 The Spiritual Aspect of Business 14:49 Conclusion and Key Takeaways REFERENCES Influence by Robert Cialdini Bulletproof Summit Bulletproof Mastermind

The future belongs to the curious.In this episode of CPG Insiders, Mark Young and Justin Girouard discuss why mindset, imagination, and continuous learning are becoming the most valuable skills in the age of AI.They also share the books that have had the greatest impact on their thinking around entrepreneurship, growth, leadership, influence, communication, and innovation.Topics include:The 10-80-10 AI frameworkWhy 10X thinking changes decision-makingWho Not How and scaling through peopleThe psychology of influence and persuasionEntrepreneurial operating systems and business growthNegotiation lessons from FBI hostage negotiator Chris VossThe future of AI, technology, and human potentialPlus, a complete reading list featuring books from Benjamin Hardy, Dan Sullivan, Byron Sharp, Robert Cialdini, Angus Fletcher, Peter Diamandis, Chris Voss, and more.Featured books include:The 27 Unbreakable RulesHYPNO-TI$INGThe Science of Scaling10X Is Easier Than 2XWho Not HowThe Gap and the GainTractionThe Greater GameHow Brands GrowInfluencePre-SuasionPrimal IntelligenceNever Split the DifferenceWe Are As Gods

John Bejakovic is a business copywriter who writes a daily newsletter at bejakovic.com, an online journal and wrote a book about influence techniques that he has learned. He acknowledges the work of Robert Cialdini and then builds on Cialdini's work. His book, with the shortened title "The 10 Commandments of Con Men..." gives 10 different influence techniques along with stories, research and John's own experience in learning and using these techniques. These are all areas that any social engineer can use to enhance their own skills.

Attia Qureshi shares simple techniques to build up your negotiating skills, one step at a time.— YOU'LL LEARN — 1) How to take the fear and tension out of negotiating 2) The simple trick to arrive at more win-win solutions 3) How to feel comfortable making big asks and saying no Subscribe or visit AwesomeAtYourJob.com/ep1153 for clickable versions of the links below. — ABOUT ATTIA — Attia Qureshi is a negotiation and influence expert, former MIT faculty member, adjunct professor at the University of Michigan, and the founder of Attia Qureshi Consulting — where she has spent two decades helping leaders, teams, and organizations negotiate better outcomes in every room they walk into. Her work spans Fortune 500 boardrooms, university classrooms, and conflict zones around the world, where she has negotiated on behalf of the U.S. State Department in some of the most complex environments imaginable.• Book: Never Settle: Persuasion and Negotiation Skills to Get What You Want• Tool: Emotion Wheel• Website: AttiaQureshi.com— RESOURCES MENTIONED IN THE SHOW — • Article: “Ask For A Raise? Most Women Hesitate” by Jennifer Ludden• Study: “Evolution of responses to (un)fairness” by Sarah F. Brosnan and Frans B.M. de Waal• Book: Influence: Science and Practice by Robert Cialdini• Book: The Alchemist by Paulo Coelho• Past episode: 366: Mastering Conversations through Compassionate Curiosity with Kwame Christian• Past episode: 664: Dr. Robert Cialdini on How to Persuade with the 7 Universal Principles of Influence• Past episode: 873: Dr. Steven Hayes on Building a More Resilient and Flexible Mind— THANK YOU SPONSORS! — • Scribe. Book a personalized enterprise demo with scribe.how/awesome• Narwhal. Treat your home to spotless, fresh floors with us.narwhal.com/pete.• Monarch.com. Get 50% off your first year on with the code AWESOME.• Shopify. Sign up for your $1/month trial at Shopify.com/awesomepodSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Some books explain how the world works.Influence explains why people move.Why someone takes the meeting.Why an investor leans in.Why a customer trusts.Why a team follows.Why a board stays stuck.Why a founder keeps defending a decision that stopped making sense months ago.Robert Cialdini's Influence: The Psychology of Persuasion is one of those books that becomes more valuable the longer you build, invest, sell, negotiate, hire, and lead.Because at some point, you realize something uncomfortable:Most decisions are not made after perfect analysis.They are made under pressure.With incomplete information.With too many options.Too little time.And a nervous system looking for shortcuts.That is where Cialdini's work becomes powerful.He shows that human beings rely on recurring decision triggers: reciprocation, liking, social proof, authority, scarcity, commitment and consistency, and unity.These are not tricks.They are part of the operating system of human behavior.And if you build or invest in companies from Series A to IPO and beyond, these forces are everywhere.They show up in fundraising.In sales.In hiring.In pricing.In board meetings.In investor updates.In partnerships.In leadership.And in the quiet signals people read before they ever say yes or no.A founder can have the better product and still lose because nobody trusts the signal.A CEO can have the right strategy and still fail because the team never feels real unity.An investor can see the data and still follow the crowd because social proof feels safer than independent judgment.A service provider can have rare expertise and destroy their own value by being too available.A board can keep supporting a flawed decision because everyone wants to stay consistent with what they already said.That is why this book matters.Not because it teaches manipulation.But because it teaches respect for human nature.The best builders do not work against psychology.They work with it.They understand that a small act of generosity can open a door.That people need to like you before they seriously negotiate with you.That visible proof often matters before deep proof gets examined.That authority begins before you speak.That scarcity protects value.That commitment can create momentum — or trap you.And that the strongest companies often feel less like transactions and more like “we.”In this episode, I translate Cialdini's seven principles into practical lessons for founders, CEOs, investors, and operators building companies in the real world.Not as abstract psychology.As boardroom practice.As fundraising practice.As sales practice.As leadership practice.As reputation practice.And as a defense system against being influenced by people who understand these principles better than you do.What We CoverReciprocation Why small, right-sized generosity works better than aggressive asking.Liking Why manners, presence, and positive repeated contact still matter more than most people admit.Social Proof Why people judge you by the company you keep — and why markets often follow visible signals before they examine fundamentals.Authority Why titles, suits, posture, calmness, and credibility shape decisions before logic enters the room.Scarcity Why unlimited availability destroys value — and why thoughtful limits can increase demand.Commitment and Consistency Why small yeses become large decisions, and why founders must learn to ask: “Knowing what I know now, would I still choose this?”Unity Why the deepest form of influence is not persuasion, but the feeling that “we are in this together.”Timestamps(00:00) Introduction(02:05) Big Idea – Instant Influence: Primitive Consent for an Automatic Age(05:35) Author's Background(07:38) Reciprocation – The Old Give and Take… and Take(13:34) Liking – The Friendly Thief(18:55) Social Proof – Truths Are Us(24:41) Authority(32:10) Scarcity – The Rule of the Few(38:00) Commitment and Consistency – Hobgoblins of the Mind(45:00) Unity – We-Ness and the Power of Shared Identity(51:19) Key Takeaways(53:53) Personal Reflection(56:18) Final WordsWhy This Episode MattersIf you raise capital, this episode helps you understand why investors lean in before they fully understand the deck.If you sell, it helps you see why trust is often built before the formal pitch begins.If you lead, it helps you design cultures where people commit because they identify with the mission, not because they were told to comply.If you invest, it helps you protect yourself against false signals: fake authority, fake scarcity, fake social proof, and beautifully packaged nonsense.And if you build companies, it reminds you of something simple:Human nature is not a side issue.It is the terrain.The best founders, investors, and leaders learn to read it.Because capital does not move only toward logic.People do.Send us Fan Mail Join Christian Soschner for expert coaching. 50% Off - With 35+ years in deep tech, startups/scaleups, and public companies, Christian offers power video sessions. Elevate strategy, execution, and leadership. Book Now.Support the showJoin the Podcast Newsletter: Link

In this video, we dive into effective marketing strategies for small business owners operating on a tight marketing budget. Learn how to cultivate a strong business mindset and discover practical business tips for success. We also touch upon principles from Robert Cialdini to help you understand customer psychology. Nathan dives into the psychology of the close, revealing why 70% of buying decisions are purely emotional. If you want to scale your business without breaking the bank, you need to understand how to leverage your smartphone to build trust, why the "Pratfall Effect" makes you more relatable, and how using a CRM separates the broke founders from scalable businesses. Plus, Nathan announces the upcoming launch of the DIY Marketing Kit! Watch the full episode.  Watch the LTM Podcast Shorts playlist. Watch the The Entrepreneur Grind playlist. Connect with Nathan Webster: Website: https://ndubbrand.com/  YouTube Coaching: https://ndubbrand.com/our-services/youtube-coaching/  Fractional CMO: https://ndubbrand.com/fractional-cmo/  Schedule a Discovery Call: https://ndubbrand.com/free-discovery-call/  Instagram: https://www.instagram.com/nathanwebster543/  LinkedIn: https://www.linkedin.com/in/nathanawebster/

Forty Colombian farmers sat looking at her, completely unimpressed, when the cartel boss in the back of the room opened a case and a drone flew up out of it. In this episode, I sit down with Attia Qureshi, the negotiation teacher who learned her craft running State Department conflict-resolution work in cartel-controlled coca regions of Colombia, and who now teaches at the University of Michigan after a stint at MIT Sloan. Her new book Never Settle, with a foreword by Sheila Heen and endorsements from Daniel Pink, Robert Cialdini, and Chris Voss, hits shelves next week. The thing I love about her work is that she does not treat negotiation as a boardroom sport. She treats it as a daily relationship skill, the kind you practice with your barista so it is already in your hands when something hard comes up at home. In This Episode The four-step sequence Attia used to reset a room of 40 unimpressed farmers and a cartel boss with a drone, and how the same four steps work in your kitchen tonight Why "take out the trash" is the position and not the actual ask, and the one-sentence reframe that changes how you fight about household chores The fifth-grade bullying story that produced the hard shell most of us are still wearing into adulthood The seven-word test that tells you whether you are influencing someone or manipulating them Why the freeze you feel when you try to speak up is physiology, not personality, and what to do about it in real time How to know when you are giving too much to a taker, and the experiment Attia recommends before you decide to cut losses The literal glass of lemonade that turned a hostile next-door neighbor into a friendly one, and the Cialdini-backed science underneath it Why This Matters This episode is for anyone who knows what they want and goes quiet when it is time to ask. For anyone stuck in a loop with a difficult coworker or in-law that has been the same loop for three years. For anyone who has tried the assertive thing once and the people-pleasing thing once and is exhausted by both, and who wants a path that does not require a personality transplant. Episode Breakdown 0:30 How to Get What You Want: Without Fighting or Folding 2:52 Bethany and the Exoskeleton: Where the People-Pleaser-or-Hardener Split Begins 7:18 Why You Freeze When You Try to Ask for What You Want 14:19 A Drone, a Drug Cartel, and How to Negotiate Without Being Aggressive 28:39 Self-Negotiation: Emotional Regulation Before the Conversation Starts 33:22 Positions vs Interests: What You Are Really Asking For 36:01 The Lemonade Story: Reciprocity, Reset, and the Long Game 46:21 Givers, Takers, Matchers, and the Difference Between Influence and Manipulation Resources Free Communication Training (workbook plus two-part video) Schedule a free consultation with our team Relationship coaching at Growing Self If something in this conversation landed somewhere specific for you, the most generous thing you can do is share it with the friend who came to mind while you were listening. And if you are ready to stop having this same conversation in your head and start having a different one out loud, my free Communication Training is at growingself.com/communication. It is the workbook and video series I built for exactly the kind of conversation Attia and I were just having. xoxo, Dr. Lisa Marie Bobby Growing Self Special thanks to this month's sponsors of the podcast Upwork — When you need specialized talent fast, Upwork gives you access to vetted professionals across 125+ categories, from marketing to web development to operations support. No long recruiting cycles. No guesswork. Just the right person, when you need them. Check it out at upwork.com — posting a job is free. Shopify — The all-in-one platform for building and growing your online business. Visit shopify.com/lhs to explore their tools and access exclusive listener discounts. OSEA — Amazing, clean, science-backed skincare made with the power of the sea. Use code LHS at oseamalibu.com for 10% off your first order. Quince — Quality products you'll actually use that feel like luxury without the price tag. Get free shipping and 365-day returns at quince.com/lhs. LNutra Prolon — A science-backed, plant-based nutrition program that supports fat loss, metabolism, cellular rejuvenation, and overall longevity. Head to ProlonLife.com/LHS for 15% off your first order + a bonus gift.

Are your childhood habits sabotaging your leadership and business decisions? Through her work in developmental psychology, Dr. Aliza Pressman found that many adults unknowingly carry childhood attachment styles and emotional habits into their adult lives, shaping how they think, relate, and communicate. In this episode, Dr. Aliza breaks down her Five Rs framework and explains how understanding your childhood attachment style can transform your leadership, relationships, and personal development. In this episode, Hala and Dr. Aliza will discuss:  (00:00) Introduction (03:04) How Childhood Shapes Adult Behavior (07:53) The Five Rs of Human Development (11:42) Rupture and Repair in Healthy Relationships (16:00) How Attachment Styles Shape Relationships (24:26) How Attachment Styles Manifest in Leadership (42:45) How Great Leaders Set Limits and Boundaries (47:03) Reflection and Self-Regulation Tools (53:50) Setting Healthy Rules and Routines (58:46) Final Takeaways for Entrepreneurs  Dr. Aliza Pressman is a developmental psychologist, co-founder of the Mount Sinai Parenting Center, and host of the award-winning podcast Raising Good Humans. She is also the bestselling author of The 5 Principles of Parenting, which translates decades of developmental science into a practical framework for raising emotionally resilient children, building stronger relationships, and helping leaders and entrepreneurs better understand human behavior.  Sponsored By: Huel - Get over $50 in savings with the Discovery Bundle from Huel. Use my exclusive code YAP15 for 15% off at huel.com/yap15. Indeed - Get a $75 sponsored job credit to boost your job's visibility at Indeed.com/profiting Shopify - Start your $1/month trial at Shopify.com/profiting. Quo - Run your business communications the smart way. Try Quo for free, plus get 20% off your first 6 months when you go to quo.com/profiting Fabric - Protect your family with term life insurance from Fabric by Gerber Life. Apply today in just minutes at meetfabric.com/profiting  ZocDoc - Stop putting off those doctors' appointments. Find and instantly book a doctor you love today at Zocdoc.com/PROFITING  Blinkist - Turn the world's best nonfiction books into quick 15-minute reads or listens. Grab your free trial plus an exclusive 30% discount at blinkist.com/profiting   Remitly - Transfer money internationally with Remitly, with no hidden fees. Use code BUSINESS to get a $100 bonus after you send $300 or more. New customers only.  Prolon - Reset and rejuvenate your body with Prolon's five-day plant-based fasting mimicking program. Go to ProlonLife.com/PROFITING for 15% off sitewide plus a $40 bonus gift when you subscribe to their 5-Day Program. Resources Mentioned: Aliza's Book, The Five Principles of Parenting: bit.ly/AP-T5POP  Aliza's Podcast: Raising Good Humans: bit.ly/RGH-APPLE  Aliza's Instagram: instagram.com/raisinggoodhumanspodcast  Aliza's Substack: dralizapressman.substack.com  Aliza's Website: draliza.com  Active Deals - youngandprofiting.com/deals  Key YAP Links Reviews - ratethispodcast.com/yap YouTube - youtube.com/c/YoungandProfiting Newsletter - youngandprofiting.co/newsletter  LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ Social + Podcast Services: yapmedia.com Transcripts - youngandprofiting.com/episodes-new  Entrepreneurship, Entrepreneurship Podcast, Business, Business Podcast, Self Improvement, Self-Improvement, Personal Development, Starting a Business, Strategy, Investing, Sales, Selling, Psychology, Productivity, Entrepreneurs, AI, Artificial Intelligence, Technology, Marketing, Negotiation, Money, Finance, Side Hustle, Startup, Mental Health, Career, Leadership, Mindset, Health, Growth Mindset, Positivity, Human Nature, Human Psychology, Critical Thinking, Robert Greene, Chris Voss, Robert Cialdini

Ask A Coach with Michael FanningWindermere CoachingMost agents believe referrals come from doing a great job on a transaction. And that's part of it. But the research tells a different story and in this episode, Michael Fanning breaks down the full picture of what actually drives referral business and what separates agents who grow consistently from those stuck in the feast-and-famine cycle.What We CoverThe science behind why people refer including Robert Cialdini's reciprocity principle, Harvard's Effort Effect research, and a Forrester Research finding that 72% of referrals originate from the relationship after the transaction closes.Why referral business is not a reward for a good transaction it's the dividend of a professional relationship built intentionally over time.The difference between having a system and having a style and why systems are what produce consistent referrals regardless of market conditions.Your buyer communication standard: weekly contact through the active transaction, then a structured conversion at close three days, thirty days, ninety days into your monthly client flow calendar.Your seller communication standard: weekly updates through the listing, even when things are quiet, and the same post-close conversion into your ongoing flow. Plus why the language of how we talk about pricing matters.The 45 out of 52 framework what it actually means. This is your annual marketing rhythm for your entire client base. Not active transaction communication that's a separate lane. This is about winning 45 weeks of the calendar year with a smart combination of value-add outreach: market updates, Homebot, personal touches, video, community content. Design your mix. Own your weeks.Why the word "past" in "past clients" is costing you referrals and the mindset shift that changes everything. The transaction closed. The relationship didn't.How communication quality not just systems is your real competitive advantage. Your clients don't refer your CRM. They refer how you made them feel.Resources MentionedInfluence by Robert CialdiniCloze CRM — for pipeline tracking and client communicationHomebot — AVM tool for delivering ongoing home value updates to your clientsWindermere Coaching Path Calls — Buyer Consultation, Seller System, Beyond the Transaction, Pre-Listing InterviewWindermere U for path call content and resources. Work With Windermere Coachingwindermercoaching.comIf this episode gave you something useful share it with a colleague. We believe in abundance, not scarcity. The more great agents there are, the better it is for everyone we serve.fanning@windermere.com

Parthiv Shah is a former Indian Air Force veteran, author and co-author with Dan Kennedy, and the founder of eLaunchers, a globally recognized digital marketing agency. He is a 2CCX award winner, having generated over $10 million in service revenue, and has worked with hundreds of clients across industries like healthcare, legal, and professional services.In today's episode, Parthiv joins me to break down his journey from military service to generating over $10 million in service revenue. He shares the systems, mindset, and lessons that helped him scale, including the reality behind winning the 2CCX award.We dive into one of the most overlooked concepts in business, customer retention versus acquisition. Parthiv explains how he generates much of his revenue through retention, and how to build long term relationships that make this possible for your business.Parthiv also shares the real connection between customer acquisition cost and lifetime value, and what most entrepreneurs do not understand about retention. He explains how to outspend competitors and scale sustainably without chasing endless new clients.We also talk about building recurring revenue, leveraging referrals, increasing client value over time, and preparing financially for unexpected downturns like COVID. Parthiv also shares his philosophy of becoming a “rainmaker,” which helps him focus entirely on helping clients grow.Join us today as we dive into retention versus acquisition, building long term revenue systems, increasing lifetime value, creating entrepreneurial peace, and the mindset required to grow a business that lasts.If you're serious about building a business that actually scalesRegister for the FREE training (Aug 15): ⁠eLaunchers.com/freedom⁠ to learn business growth from great minds like Dr. Robert Cialdini and Dan Kennedy.—Visit ⁠freemarketingbooks.com⁠ to get free marketing books & resources that contain real frameworks, sales systems, and client retention strategies you can actually use to scale your revenue.---Connect with Parthiv Shah On Social Media:Youtube: ⁠https://www.youtube.com/@ELaunchers⁠Facebook: ⁠https://www.facebook.com/parthiv.shah.144/⁠ Instagram: ⁠https://www.instagram.com/parthivshah/⁠ LinkedIn: ⁠https://www.linkedin.com/in/eparthiv/⁠ FOLLOW RJ ON SOCIAL MEDIA:Facebook: ⁠  ⁠https://www.facebook.com/therjahmed/⁠Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠https://www.instagram.com/itsrjahmed/⁠Get My Free Script that used to Interview Over a Billion $ worth of Entrepreneurs: ⁠⁠⁠https://www.highticketshowaccelerator.com/free-interview-script54485653⁠---★ Register For a Free 5 Day Challenge on How to Book Your Dream Guests: ⁠https://bit.ly/BYDGChallenge⁠ ★ Want to Learn How to Use the Power of Dream 100 Using Interviews: ⁠https://www.highticketshowaccelerator.com/order40702842⁠ ★ Want to Have One-on-One Support For Building Your Own Show and Building Relationships With Top Influencers in your Market?: ⁠https://shopogeniestudios.com/

He got conned so often, he decided to study the con. The result: over seven million copies sold, a persuasion framework taught worldwide, and a thank-you check from Charlie Munger. In this episode, Igor talks with Dr. Robert Cialdini about fake scarcity, the tiny welcome line that can beat your best headline, why “what you'll lose” outperforms “what you'll gain,” and how the same principles that move people can nudge AI past its own guardrails. Plus, Cialdini's seventh principle, his environment trick for clearer writing, and the two books he still turns to on influence.

Mindset is everything, but what if your beliefs are holding you back? Nir Eyal faced this painful reality when readers praised his work, yet still struggled to change their habits or act on a single piece of advice. It led him to a deeper truth: in a world overflowing with information, knowledge isn't the problem; hidden limiting beliefs are. That realization led him to write Beyond Belief. In this episode, Nir shares personal development tools to help you uncover and destroy the beliefs silently sabotaging your success in business, relationships, and life. In this episode, Hala and Nir will discuss: (00:00) Introduction (00:00) Why Nir Wrote Beyond Belief (04:13) The Rat Study: How Beliefs Drive Persistence (08:49) How Beliefs Become Your Biology (14:42) What Is the Motivation Triangle? (20:35) How Beliefs Hijack Your Reality (30:05) Building Entrepreneurial Alertness and Luck (39:16) Reframing Beliefs to Improve Relationships (49:53) The Power of Anticipation in Business (55:57) The Danger of Limiting Identity Beliefs (01:01:53) Live Coaching to Overcome Limiting Beliefs Nir Eyal is a bestselling author, behavioral design consultant, and former Stanford lecturer known for teaching the intersection of psychology, technology, and business. His groundbreaking books, Hooked and Indistractable, have sold over one million copies in more than 30 languages, helping entrepreneurs and leaders worldwide. His newest book, Beyond Belief, reveals how to identify and replace the hidden beliefs that define our limits. Sponsored By: Indeed - Get a $75 sponsored job credit to boost your job's visibility at Indeed.com/profiting Shopify - Start your $1/month trial at Shopify.com/profiting. Spectrum Business - Keep your business connected seamlessly with fast, reliable Internet, Phone, TV, and Mobile services. Visit https://spectrum.com/Business to learn more. Northwest Registered Agent - Build your brand and get your complete business identity in just 10 clicks and 10 minutes at northwestregisteredagent.com/paidyap Framer - Publish beautiful and production-ready websites. Go to Framer.com/profiting and get 30% off their Framer Pro annual plan. Quo - Run your business communications the smart way. Try Quo for free, plus get 20% off your first 6 months when you go to quo.com/profiting Experian - Manage and cancel your unwanted subscriptions and reduce your bills. Get started now with the Experian App and let your Big Financial Friend do the work for you. See experian.com for details. Bitdefender - Start protecting your business today with Bitdefender Ultimate Small Business Security. Get 30% off your plan at bitdefender.com/profiting  Intuit - Start paying bills the smart way, not the hard way. Learn more at QuickBooks.com/billpay   Huel - Grab nutritionally complete meals you can drink. Get 15% off with code PROFITING at huel.com/PROFITING Resources Mentioned: Nir's Website: nirandfar.com  Nir's Book, Beyond Belief: bit.ly/NE-BBelief  Nir's Book, Indistractable: bit.ly/NE-Indistractable  Nir's Book, Hooked: bit.ly/NE-Hooked  Nir's LinkedIn: www.linkedin.com/in/nireyal  YAP E34 with Nir Eyal: bit.ly/NE-E34  Active Deals - youngandprofiting.com/deals  Key YAP Links Reviews - ratethispodcast.com/yap YouTube - youtube.com/c/YoungandProfiting Newsletter - youngandprofiting.co/newsletter  LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ Social + Podcast Services: yapmedia.com Transcripts - youngandprofiting.com/episodes-new  Entrepreneurship, Entrepreneurship Podcast, Business, Business Podcast, Self Improvement, Self-Improvement, Personal Development, Starting a Business, Strategy, Investing, Sales, Selling, Psychology, Productivity, Entrepreneurs, AI, Artificial Intelligence, Technology, Marketing, Negotiation, Money, Finance, Side Hustle, Startup, Mental Health, Career, Leadership, Mindset, Health, Growth Mindset, Positivity, Human Nature, Human Psychology, Critical Thinking, Robert Greene, Chris Voss, Robert Cialdini  

What is the psychology behind how the human brain constructs reality? When David Eagleman fell twelve feet off a roof as a child, the entire fall lasted just 0.6 seconds, yet his brain made it feel like an eternity. That moment sparked a lifelong curiosity about the brain and how it constructs perception, ultimately leading him to Stanford and a career in neuroscience. In this episode, David reveals the science of time perception, brain plasticity, and sensory substitution, and why the human brain is far more powerful and expandable than you ever imagined. In this episode, Hala and David will discuss: (00:00) Introduction (01:26) A Childhood Fall That Revealed Time Perception (06:46) How the Brain Constructs Reality  (10:33) Hidden Senses the Human Brain Is Missing (16:46) What Is Brain Plasticity and Livewiring? (27:50) Sensory Substitution and Expanding Human Senses  (36:29) The Psychology Behind Why Humans Dream (42:02) Where Science Meets Spirituality and Religion  (48:47) The Future of Livewired Technology (51:39) Why Human Intelligence Still Outsmarts AI David Eagleman is a neuroscientist at Stanford University, a bestselling author, and the founder of Neosensory and BrainCheck. He is the writer and presenter of the international PBS series The Brain with David Eagleman and The Creative Brain on Netflix. His bestselling book Livewired reveals how the brain adapts in real time, reshaping our understanding of perception, consciousness, and human psychology. Sponsored By: Indeed - Get a $75 sponsored job credit to boost your job's visibility at Indeed.com/profiting Shopify - Start your $1/month trial at Shopify.com/profiting. Spectrum Business - Keep your business connected seamlessly with fast, reliable Internet, Phone, TV, and Mobile services. Visit https://spectrum.com/Business to learn more. Northwest Registered Agent - Build your brand and get your complete business identity in just 10 clicks and 10 minutes at northwestregisteredagent.com/paidyap Framer - Publish beautiful and production-ready websites. Go to Framer.com/profiting and get 30% off their Framer Pro annual plan. Quo - Run your business communications the smart way. Try Quo for free, plus get 20% off your first 6 months when you go to quo.com/profiting Experian - Manage and cancel your unwanted subscriptions and reduce your bills. Get started now with the Experian App and let your Big Financial Friend do the work for you. See experian.com for details. Bitdefender - Start protecting your business today with Bitdefender Ultimate Small Business Security. Get 30% off your plan at bitdefender.com/profiting  Intuit - Start paying bills the smart way, not the hard way. Learn more at QuickBooks.com/billpay   Resources Mentioned: David's Book, Livewired: bit.ly/Livewired  David's Website: eagleman.com  Active Deals - youngandprofiting.com/deals  Key YAP Links Reviews - ratethispodcast.com/yap YouTube - youtube.com/c/YoungandProfiting Newsletter - youngandprofiting.co/newsletter  LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ Social + Podcast Services: yapmedia.com Transcripts - youngandprofiting.com/episodes-new  Entrepreneurship, Entrepreneurship Podcast, Business, Business Podcast, Self Improvement, Self-Improvement, Personal Development, Starting a Business, Strategy, Investing, Sales, Selling, Psychology, Productivity, Entrepreneurs, AI, Artificial Intelligence, Technology, Marketing, Negotiation, Money, Finance, Side Hustle, Mental Health, Career, Leadership, Mindset, Health, Growth Mindset, Habits, Positivity, Critical Thinking, Robert Greene, Chris Voss, Robert Cialdini 

Dr. Jill Bolte Taylor's fascination with brain health and human psychology began with a personal question: why do people perceive the same world so differently? After growing up with a brother diagnosed with schizophrenia, she dedicated her life to understanding the brain. At age 37, she suffered a massive stroke and watched her brain shut down in real time. That experience gave her rare insight into how the brain truly works. In this episode, Dr. Jill shares her whole-brain framework and explains how understanding our four brain characters can transform how we think, feel, and show up in life and business. In this episode, Hala and Dr. Jill will discuss: (00:00) Introduction (02:51) Childhood Curiosity About the Human Brain (10:14) Experiencing a Stroke at Age 37 (20:38) Warning Signs and Prevention of Stroke (25:13) Watching Her Brain Shut Down (33:45) The Four Brain Characters (44:05) Debunking Left vs. Right Brain Myths (51:19) Whole-Brain Thinking for Entrepreneurs (53:57) Why Society Is Left-Brain Dominant (1:04:24) Can You Control Your Brain? (1:09:25) Habits to Activate the Right Brain Dr. Jill Bolte Taylor is a Harvard-trained neuroanatomist, bestselling author, and adjunct lecturer in anatomy, cell biology, and physiology at the Indiana University School of Medicine. She is the national spokesperson for the Harvard Brain Tissue Resource Center and is best known for her 2008 TED Talk and memoir, My Stroke of Insight. For her groundbreaking contributions to modern brain science, Dr. Jill was named one of TIME Magazine's 100 Most Influential People in the World. Sponsored By: Indeed - Get a $75 sponsored job credit to boost your job's visibility at Indeed.com/profiting Shopify - Start your $1/month trial at Shopify.com/profiting. Spectrum Business - Keep your business connected seamlessly with fast, reliable Internet, Phone, TV, and Mobile services. Visit https://spectrum.com/Business to learn more. Northwest Registered Agent - Build your brand and get your complete business identity in just 10 clicks and 10 minutes at northwestregisteredagent.com/paidyap Framer - Publish beautiful and production-ready websites. Go to Framer.com/profiting and get 30% off their Framer Pro annual plan. Quo - Run your business communications the smart way. Try Quo for free, plus get 20% off your first 6 months when you go to quo.com/profiting Experian - Manage and cancel your unwanted subscriptions and reduce your bills. Get started now with the Experian App and let your Big Financial Friend do the work for you. See experian.com for details. Bitdefender - Start protecting your business today with Bitdefender Ultimate Small Business Security. Get 30% off your plan at bitdefender.com/profiting  Intuit - Start paying bills the smart way, not the hard way. Learn more at QuickBooks.com/billpay   Resources Mentioned: Dr. Jill's Website: DrJillTaylor.com Dr. Jill's Book, My Stroke of Insight: bit.ly/DJBT-SOF  Dr. Jill's Book, Whole Brain Living: bit.ly/DJBT-WBL  Dr. Jill's TED Talk, My Stroke of Insight: bit.ly/DJBT-TEDTALK   Active Deals - youngandprofiting.com/deals  Key YAP Links Reviews - ratethispodcast.com/yap YouTube - youtube.com/c/YoungandProfiting Newsletter - youngandprofiting.co/newsletter  LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ Social + Podcast Services: yapmedia.com Transcripts - youngandprofiting.com/episodes-new  Entrepreneurship, Entrepreneurship Podcast, Business, Business Podcast, Self Improvement, Self-Improvement, Personal Development, Starting a Business, Strategy, Investing, Sales, Selling, Psychology, Productivity, Entrepreneurs, AI, Artificial Intelligence, Technology, Marketing, Negotiation, Money, Finance, Side Hustle, Startup, Mental Health, Career, Leadership, Mindset, Health, Growth Mindset, Positivity, Human Nature, Robert Greene, Chris Voss, Robert Cialdini  

Hala Taha's mindset was pushed to its breaking point by relentless rejection, discrimination, and loss. After three years of unpaid sacrifice at Hot 97, being fired and blackballed, repeatedly passed over for promotion, and ultimately losing her father to COVID, she had every reason to quit. But instead of waiting for permission, she rebuilt her psychology from the ground up, stacked her unique strengths, and carved out her own path. In this MIT keynote speech, Hala shares her raw, unfiltered come-up story and the exact mindset shifts that fueled her self-improvement and helped her build a profitable life and business against all odds. In this episode, Hala will discuss: (00:00) Introduction (05:18) Her Father's Grit and Palestinian Roots (08:41) Growing Up Between Two Worlds (15:51) Hot 97: Working for Free and Getting Blackballed (21:16) The Sorority of Hip Hop and MTV Rejection (28:35) Losing Her Father to COVID-19 in 2020 (37:54) Her Secrets to Profiting in Life (43:47) Audience Q&A Hala Taha is the host of Young and Profiting, a top 10 business and entrepreneurship podcast on Apple and Spotify. She's the founder and CEO of YAP Media, an award-winning social media and podcast production agency, as well as the YAP Media Network, where she helps renowned podcasters like Russell Brunson, Jenna Kutcher, and Neil Patel grow and monetize their shows. Through her work, Hala has become one of the most influential creator-entrepreneurs in podcasting. Sponsored By: Indeed - Get a $75 sponsored job credit to boost your job's visibility at Indeed.com/profiting Shopify - Start your $1/month trial at Shopify.com/profiting. Spectrum Business - Keep your business connected seamlessly with fast, reliable Internet, Phone, TV, and Mobile services. Visit https://spectrum.com/Business to learn more. Northwest Registered Agent - Build your brand and get your complete business identity in just 10 clicks and 10 minutes at northwestregisteredagent.com/paidyap Framer - Publish beautiful and production-ready websites. Go to Framer.com/profiting and get 30% off their Framer Pro annual plan. Quo - Run your business communications the smart way. Try Quo for free, plus get 20% off your first 6 months when you go to quo.com/profiting Working Genius - Take the Working Genius assessment and discover your natural gifts and thrive at work. Go to workinggenius.com and get 20% off with code PROFITING Experian - Manage and cancel your unwanted subscriptions and reduce your bills. Get started now with the Experian App and let your Big Financial Friend do the work for you. See experian.com for details. Huel -  Get all the daily nutrients you need with Huel. Grab Huel today and get 15% OFF with my code PROFITING at huel.com/PROFITING.  Resources Mentioned: Hala's Podcast, Young and Profiting: bit.ly/_YAP-apple  Hala's Agency, YAP Media: yapmedia.com    Active Deals - youngandprofiting.com/deals  Key YAP Links Reviews - ratethispodcast.com/yap YouTube - youtube.com/c/YoungandProfiting Newsletter - youngandprofiting.co/newsletter  LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ Social + Podcast Services: yapmedia.com Transcripts - youngandprofiting.com/episodes-new  Entrepreneurship, Entrepreneurship Podcast, Business, Business Podcast, Self Improvement, Self-Improvement, Personal Development, Starting a Business, Strategy, Investing, Sales, Selling, Psychology, Productivity, Entrepreneurs, AI, Artificial Intelligence, Technology, Marketing, Negotiation, Money, Finance, Side Hustle, Startup, Mental Health, Career, Leadership, Mindset, Health, Growth Mindset, Habits, Positivity, Human Nature, Human Psychology, Critical Thinking, Robert Greene, Chris Voss, Robert Cialdini 

Dr. Michael Gervais has experienced firsthand how human psychology can break down under pressure. As a teenage competitive surfer, the fear of judgment sabotaged his performance, revealing how mental barriers, not physical skills, silently limit confidence and potential. That early insight led him to study psychology and spend over 25 years helping elite athletes, entrepreneurs, and high performers train their minds. In this episode, Dr. Michael shares proven mental skills to overcome fear of other people's opinions, build confidence from within, and unlock peak performance. In this episode, Hala and Dr. Michael will discuss: (00:00) Introduction (01:25) How Mindset Shapes Human Potential (06:48) Why Elite Performance Is Mentally Driven (10:39) How High Performers Train Differently (17:08) Handling Fear in High-Stakes Moments (19:32) Breathing Techniques for Mental Strength (23:25) The Importance of Imagery for Peak Performance (31:38) The Psychology of FOPO and How to Combat It (43:11) Performance-Based vs. Purpose-Based Identity Dr. Michael Gervais is a high-performance psychologist, bestselling author, and host of the Finding Mastery podcast. He has worked with world record holders, Olympians, internationally acclaimed artists and musicians, MVPs from every major sport, and Fortune 100 CEOs to optimize mindset and performance. Michael is widely known for his work on mastery of self, emotional regulation, and thriving under pressure. Sponsored By: Indeed - Get a $75 sponsored job credit to boost your job's visibility at Indeed.com/PROFITING  Shopify - Start your $1/month trial at Shopify.com/hala Spectrum Business - Visit Spectrum.com/FreeForLife to learn how you can get Business Internet Free Forever. Northwest Registered Agent - Build your brand and get your complete business identity in just 10 clicks and 10 minutes at northwestregisteredagent.com/paidyap Framer - Publish beautiful and production-ready websites. Go to Framer.com/profiting and get 30% off their Framer Pro annual plan. Intuit QuickBooks - Start the new year strong and take control of your cash flow at QuickBooks.com/money  Quo - Run your business communications the smart way. Try Quo for free, plus get 20% off your first 6 months when you go to quo.com/profiting   Working Genius - Take the Working Genius assessment and discover your natural gifts and thrive at work. Go to workinggenius.com and get 20% off with code PROFITING Resources Mentioned: Michael's Podcast, Finding Mastery: bit.ly/F-Mastery  Michael's Book, The First Rule of Mastery: bit.ly/TFROM  Michael's Instagram: instagram.com/michaelgervais  YAP E with Dr. Michael Gervais:  Active Deals - youngandprofiting.com/deals  Key YAP Links Reviews - ratethispodcast.com/yap YouTube - youtube.com/c/YoungandProfiting Newsletter - youngandprofiting.co/newsletter  LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ Social + Podcast Services: yapmedia.com Transcripts - youngandprofiting.com/episodes-new  Entrepreneurship, Entrepreneurship Podcast, Business, Business Podcast, Self Improvement, Self-Improvement, Personal Development, Starting a Business, Strategy, Investing, Sales, Selling, Psychology, Productivity, Entrepreneurs, AI, Artificial Intelligence, Technology, Marketing, Negotiation, Money, Finance, Side Hustle, Startup, Mental Health, Career, Leadership, Mindset, Health, Growth Mindset, Habits, Positivity, Human Nature, Critical Thinking, Robert Greene, Chris Voss, Robert Cialdini 

Early in his sales career, Shawn French struggled with crushing anxiety and fear of failure that nearly pushed him to quit and return to coaching baseball. Under pressure to provide for his family, a pivotal question from his boss about what he would tell his son sparked a profound mindset shift. He confronted the psychological patterns holding him back, became a top 1% salesperson, and built a thriving personal brand in his 40s. In this episode, Shawn shares the psychology of overcoming self-limiting beliefs and reveals the habits behind unstoppable success and personal development. In this episode, Hala and Shawn will discuss: (00:00) Introduction (02:16) Overcoming Paralyzing Anxiety in Sales (06:49) Why Authenticity Matters While Selling (09:05) His Journey into Creator Entrepreneurship  (13:36) Building a Personal Brand Despite Naysayers (19:12) The Five Habits of Unstoppable Success (27:39) The Role of Motivation and Discipline (31:56) Developing Peak Performance Routines (36:10) Building a Creator Business From Scratch Shawn French is a high-performance coach, keynote speaker, and founder and host of The Determined Society Podcast. He is the author of Unstoppable, where he outlines a foundational self-improvement process for achieving peak performance through five core habits. Through his work, Shawn helps individuals unlock the mental toughness, discipline, and intentionality needed to thrive in business and life. Sponsored By: Indeed - Get a $75 sponsored job credit to boost your job's visibility at Indeed.com/PROFITING  Shopify - Start your $1/month trial at Shopify.com/profiting.  Spectrum Business - Visit Spectrum.com/FreeForLife to learn how you can get Business Internet Free Forever. Northwest Registered Agent - Build your brand and get your complete business identity in just 10 clicks and 10 minutes at northwestregisteredagent.com/paidyap Framer - Publish beautiful and production-ready websites. Go to Framer.com/profiting and get 30% off their Framer Pro annual plan. Intuit QuickBooks - Start the new year strong and take control of your cash flow at QuickBooks.com/money  Quo - Run your business communications the smart way. Try Quo for free, plus get 20% off your first 6 months when you go to quo.com/profiting   Working Genius - Take the Working Genius assessment and discover your natural gifts and thrive at work. Go to workinggenius.com and get 20% off with code PROFITING Resources Mentioned: Shawn's Book, Unstoppable: bit.ly/-Unstoppable  Shawn's Podcast, The Determined Society: bit.ly/TDS-apple  Shawn's Website: thedeterminedsociety.com  Shawn's Instagram: instagram.com/theshawnfrench  Active Deals - youngandprofiting.com/deals  Key YAP Links Reviews - ratethispodcast.com/yap YouTube - youtube.com/c/YoungandProfiting Newsletter - youngandprofiting.co/newsletter  LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ Social + Podcast Services: yapmedia.com Transcripts - youngandprofiting.com/episodes-new  Entrepreneurship, Entrepreneurship Podcast, Business, Business Podcast, Self Improvement, Self-Improvement, Personal Development, Starting a Business, Strategy, Investing, Sales, Selling, Psychology, Productivity, Entrepreneurs, AI, Artificial Intelligence, Technology, Marketing, Negotiation, Money, Finance, Side Hustle, Startup, Mental Health, Career, Leadership, Mindset, Health, Growth Mindset, Positivity, Human Nature, Human Psychology, Critical Thinking, Robert Greene, Chris Voss, Robert Cialdini 

At age 15, Dr. Maya Shankar suffered a devastating hand injury that abruptly ended her promising violin career and shattered her sense of identity. Forced to reimagine a future beyond music, she turned to cognitive and behavioral science to understand how humans navigate unexpected change. That path led her to President Obama's White House, where she applied human behavior insights to influence policy and improve decision-making at scale. In this episode, Dr. Maya reveals the power of human psychology and how small mindset shifts can help us make better decisions when life doesn't go as planned. In this episode, Hala and Dr. Maya will discuss: (00:00) Introduction (02:13) Dr. Maya's Early Life and Violin Journey (11:04) What Is Behavioral and Cognitive Science? (21:23) The Sunk Cost Fallacy Explained (26:55) Her Impact at the White House  (37:24) Understanding the Power of Nudging (43:43) Why Changing Minds Is So Difficult (46:24) Practical Nudging Tactics for Everyday Decisions (50:12) Decision-Making Biases You Need to Know (54:32) A Slight Change of Plans Podcast Mission Dr. Maya Shankar is a cognitive scientist and the creator, executive producer, and host of the podcast A Slight Change of Plans. She currently serves as Senior Director of Behavioral Economics at Google and previously founded the White House Behavioral Science Team under President Obama, where she served as a Senior Advisor. Dr. Maya completed a postdoctoral fellowship in cognitive neuroscience at Stanford, earned a Ph.D. in cognitive psychology from Oxford as a Rhodes Scholar, and holds a B.A. from Yale. Sponsored By: Indeed - Get a $75 sponsored job credit to boost your job's visibility at Indeed.com/profiting  Shopify - Start your $1/month trial at Shopify.com/profiting.  Spectrum Business - Visit Spectrum.com/FreeForLife to learn how you can get Business Internet Free Forever. Northwest Registered Agent - Build your brand and get your complete business identity in just 10 clicks and 10 minutes at northwestregisteredagent.com/paidyap Framer - Publish beautiful and production-ready websites. Go to Framer.com/profiting and get 30% off their Framer Pro annual plan. Intuit QuickBooks - Start the new year strong and take control of your cash flow at QuickBooks.com/money  Quo - Run your business communications the smart way. Try Quo for free, plus get 20% off your first 6 months when you go to quo.com/profiting   Working Genius - Take the Working Genius assessment and discover your natural gifts and thrive at work. Go to workinggenius.com and get 20% off with code PROFITING Resources Mentioned: Dr. Maya's Podcast, A Slight Change of Plans: bit.ly/ASCOP-apple  Dr. Maya's Website: mayashankar.com Nudge by Cass Sunstein: bit.ly/-Nudge  Active Deals - youngandprofiting.com/deals  Key YAP Links Reviews - ratethispodcast.com/yap YouTube - youtube.com/c/YoungandProfiting Newsletter - youngandprofiting.co/newsletter  LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ Social + Podcast Services: yapmedia.com Transcripts - youngandprofiting.com/episodes-new  Entrepreneurship, Entrepreneurship Podcast, Business, Business Podcast, Self Improvement, Self-Improvement, Personal Development, Starting a Business, Strategy, Investing, Sales, Selling, Psychology, Productivity, Entrepreneurs, AI, Artificial Intelligence, Technology, Marketing, Negotiation, Money, Finance, Side Hustle, Startup, Mental Health, Career, Leadership, Mindset, Health, Growth Mindset, Positivity, Human Nature, Critical Thinking, Robert Greene, Chris Voss, Robert Cialdini

Dr. Maya Shankar experienced devastating identity loss twice. First, a sudden injury ended her dreams of becoming a professional violinist; later, repeated miscarriages shattered her vision of motherhood. These losses forced her to confront how deeply she had tied her self-worth to specific roles and imagined futures. Drawing from cognitive science and human psychology, she learned to redefine her identity beyond self-imposed labels. In this episode, Maya explores the psychology of change, revealing why we experience “identity paralysis” when unexpected changes occur, and how we can use that to our advantage. In this episode, Hala and Dr. Maya will discuss: (00:00) Introduction  (02:59) Understanding Identity Paralysis  (07:21) The Science Behind Change  (17:00) Unlocking Potential Future Selves  (24:09) The Difference Between Resilience and Reinvention  (33:14) How Change Reshapes Values and Beliefs  (36:56) Self-Affirmation Exercises That Boost Positivity (40:40) The Change Toolkit: Navigating Life Transitions  (57:16) Navigating the Messy Middle of Change  (01:00:34) Mastering Career Pivots and Starting Fresh Dr. Maya Shankar is a cognitive scientist and host of the podcast A Slight Change of Plans. She serves as Senior Director of Behavioral Economics at Google and previously founded the White House Behavioral Science Team under President Obama as a Senior Advisor. A Rhodes Scholar with a Ph.D. from Oxford and a B.A. from Yale, Dr. Maya completed her postdoctoral fellowship at Stanford. Her new book, The Other Side of Change, explores the psychology and stories behind life's most disruptive transitions. Sponsored By: Indeed - Get a $75 sponsored job credit to boost your job's visibility at Indeed.com/PROFITING  Shopify - Start your $1/month trial at Shopify.com/profiting.  Spectrum Business - Visit Spectrum.com/FreeForLife to learn how you can get Business Internet Free Forever. Northwest Registered Agent - Build your brand and get your complete business identity in just 10 clicks and 10 minutes at northwestregisteredagent.com/paidyap Framer - Publish beautiful and production-ready websites. Go to Framer.com/profiting and get 30% off their Framer Pro annual plan. Intuit QuickBooks - Start the new year strong and take control of your cash flow at QuickBooks.com/money  Quo - Run your business communications the smart way. Try Quo for free, plus get 20% off your first 6 months when you go to quo.com/profiting   Working Genius - Take the Working Genius assessment and discover your natural gifts and thrive at work. Go to workinggenius.com and get 20% off with code PROFITING Resources Mentioned: Dr. Maya's Book, The Other Side of Change: bit.ly/TOSOC  Dr. Maya's Podcast, A Slight Change of Plans: bit.ly/ASCOP-apple  Dr. Maya's Instagram: instagram.com/drmayashankar  Dr. Maya's Website: mayashankar.com Active Deals - youngandprofiting.com/deals  Key YAP Links Reviews - ratethispodcast.com/yap YouTube - youtube.com/c/YoungandProfiting Newsletter - youngandprofiting.co/newsletter  LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ Social + Podcast Services: yapmedia.com Transcripts - youngandprofiting.com/episodes-new  Entrepreneurship, Entrepreneurship Podcast, Business, Business Podcast, Self Improvement, Self-Improvement, Personal Development, Starting a Business, Strategy, Investing, Sales, Selling, Psychology, Productivity, Entrepreneurs, AI, Artificial Intelligence, Technology, Marketing, Negotiation, Money, Finance, Side Hustle, Startup, Mental Health, Career, Leadership, Mindset, Health, Growth Mindset, Habits, Human Nature, Critical Thinking, Robert Greene, Chris Voss, Robert Cialdini