Podcast appearances and mentions of Robert Cialdini

Discover how to ethically influence clients and team members using Robert Cialdini's seven principles of persuasion. Guest Tara Landes, a certified Cialdini trainer and business systems expert, breaks down these powerful psychological triggers that can transform your sales process, pricing strategy, and company culture. Learn how small, strategic changes in your communication can lead to significant improvements in customer acquisition and team engagement.What You'll LearnThe seven principles of persuasion and how they apply to your contracting businessHow to ethically influence clients without manipulationPractical ways to raise prices without losing customersStrategies to retain valuable employees who might otherwise leaveSimple techniques to differentiate yourself from competitorsTime Stamps01:14 - Episode Intro01:42 - Guest Intro03:13 - The Basics of Influence and Persuasion06:21 - Ethical Persuasion Defined07:08 - Principle 1: Reciprocity11:31 - Principle 2: Liking13:53 - Principle 3: Unity17:24 - Principle 4: Social Proof20:05 - Principle 5: Authority21:53 - Principle 6: Consistency28:15 - Principle 7: Scarcity30:50 - Applying Scarcity in Sales33:32 - Core Motives in Persuasion35:44 - Implementing Foundational Systems with Bellrock39:53 - Addressing Toxic A-Players41:54 - Retaining Sales Talent45:16 - Raising Prices and Customer Retention48:42 - The Power of Personalized Gifts52:43 - Engaging with Bell Rock Consulting54:39 - Conclusion and Final ThoughtsSnippets from the EpisodeIf you're trying to get someone to do something that isn't in their best interest, I'd call that manipulation. If it's good for you and it's good for me, then it's ethical persuasion.— Tara LandesInstead of asking for people's opinions or feedback, ask them for advice. When you ask for an opinion, you're creating a critic. When you ask for advice, you're co-creating, and you're both wanting to win.— Tara LandesKey TakeawaysThe relationship principlesThe uncertainty principlesThe motivational principlesMaking gifts personal and meaningfulCreating paths to ownership for employee retentionActivating scarcity by showing what customers stand to loseUsing authority in customer introductionsResourcesInfluence by Robert CialdiniPre-Suasion by Robert CialdiniThinking, Fast and Slow by Daniel KahnemanThe Essential Guide to One-On-One Meetings24 Things Construction Business Owners Need to Successfully Hire & Train an Executive AssistantSchedule a 15-Minute Roadblock CallCheck out OpenPhoneBuild a Business that Runs without you. Explore our GrowthKits Need Marketing Help? We Recommend BenaliNeed Help with podcast production? We recommend DemandcastMore from Tara LandesWebsite: bellrock.caTara on LinkedInMore from Martin Holland⁠⁠⁠⁠⁠⁠⁠theprofitproblem.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠annealbc.com ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Email Martin⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Meet With Martin⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠More from Khalil⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠benali.com ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Email Khalil⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Meet With Khalil⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠More from The Cash Flow ContractorSubscribe to our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube channel⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Newsletter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow On Social: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠,⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠X(formerly Twitter)⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Visit our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠website⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Email⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ The Cashflow ContractorConnect With UsReady to apply these principles in your contracting business? Visit cashflowcontractor.com to learn more about our coaching programs and resources. Don't forget to subscribe, leave a review, and share this episode with fellow contractors who want to improve their sales process and team management.

Brian Ahearn is a dynamic international keynote speaker, TEDx presenter, coach, and consultant, Brian helps individuals and organizations apply research-based strategies to ethically influence people to boost results.#sales #marketing #BrianAhearnAll Episodes can be found at ⁠https://www.podpage.com/speaking-podcast/ All about Roy / Brain Gym & Virtual Assistants at ⁠https://roycoughlan.com/⁠ About my Guest Brian Ahearn Brian Ahearn is the Chief Influence Officer at Influence PEOPLE and a faculty member at the prestigious Cialdini Institute.A dynamic international keynote speaker, TEDx presenter, coach, and consultant, Brian helps individuals and organizations apply research-based strategies to ethically influence people to boost results.He is one of only a dozen individuals in the world to hold the Cialdini Method Certified Trainer designation and one of just a handful to have earned the Cialdini Pre-suasion Trainer designation. These credentials were awarded directly by Dr. Robert Cialdini, the most cited living social psychologist in the field of ethical influence.Brian's first book, Influence PEOPLE, was named one of the Top 100 Influence Books of All Time. His second, Persuasive Selling for Relationship Driven Insurance Agents, was an Amazon new release bestseller. His latest, The Influencer: Secrets to Success & Happiness, uses storytelling to bring influence principles to life.Brian's LinkedIn Learning courses have been viewed by more than 800,000 business professionals, and his TEDx Talk on pre-suasion has surpassed one million views globally.What we Discussed: 00:22 Who is Brian Ahearn 02:20 The Meaning of the Letters after his name03:35 How he got into the Dr. Caldini training06:25 What he talked about on his 1 Million+ viewed TEDx Talk08:00 Manipulation to get Sales ( High Pressure Sales)09:30 Being an Ethical Influencer9:48 Do Not Claim to have a False Sense of Scarity10:10 It must be a Win Win Situation11:00 Basing Your Price on What you think a Person can pay13:15 Event Organisers looking for a 50/50 Split14:40 His New Book Influenced from Above17:14 Why the Story format Book helps people learn better18:42 How did he Navigate his Writing Style20:10 Hoe Brian organises his writing time23:20 How he Used Ai to help with the Book24:05 Has he created an Audio Version of his Books24:40 Dallas Willards view on Soul, Heart, Mind & Body28:00 The Power of Habbit29:45 A lot of Young People returning to Religion31:35 Do Not be afraid to Show Truth34:00 When you must chase for Payments36:50 His Linkedin Courses viewed by 800,000+ Business Professionals39:05 How Does Linkedin Learning Courses work40:50 We Need to Use Ai to our Advantage43:20 Do Not have Ai do all the writing for you45:10 Five Books that Influenced his Life47:30 Has he Planned his next Book? How to Contact Brian Ahearn https://influencepeople.biz TEDx Speechhttps://www.youtube.com/watch?v=l6ZqO8POtgo https://www.linkedin.com/in/brianfahearn/https://www.facebook.com/IinfluencePeopleBrianAhearn/ https://x.com/BrianAhearn All about Roy / Brain Gym & Virtual Assistants at ⁠https://roycoughlan.com/⁠

Send us a textIn this powerful talk recorded live at a Family Office Club Investor Day, Richard C. Wilson shares timeless principles of influence and persuasion that have helped raise billions in capital and build one of the largest investor networks in the world.

Influencing without authority is the hidden superpower of security leadership—and a crucial skill every engineering leader must master. In this episode, Srinath Kuruvadi (Head of Cloud Security @ JPMorgan Chase) breaks down how to influence without formal authority and advocate when ROI isn't immediately clear. We cover tactics for shaping problems from the POV of other stakeholders, Plus, strategies to establish shared outcomes, insights on optimizing your time, emerging AI x security trends, and how his team is operationalizing curiosity & experimentation through The Innovation Lab.ABOUT SRINATH KURUVADISrinath Kuruvadi is a globally recognized cybersecurity executive and cloud security leader with over two decades of experience driving security innovation at some of the world's most influential technology companies, including Netflix, Meta, Google, Lyft, and JPMorgan Chase. Currently serving as Managing Director and Head of Cloud Security at JPMorgan Chase, he leads the enterprise-wide security strategy across APIs, containers, and cloud platforms, shaping the future of banking technology.Srinath's approach blends deep technical expertise with executive-level risk management. At Netflix, he headed cloud security for one of the largest AWS environments globally, pioneering scalable governance and identity systems that supported massive data throughput. At Meta and Google, he led the development of custom infrastructure security systems protecting billions of users, including Facebook's Blackbird SIEM+SOAR platform.Beyond his executive roles, Srinath is a strategic advisor and angel investor, with five successful startup exits including Bridgecrew, Lightspin, Oxeye, Gem Security, and Kivera. He is also a trusted advisor to venture capital firms like YL Ventures and Glilot Capital Partners, and served on Amazon's Global CISO Advisory Council.He holds multiple patents in web application security, database protection, and abuse detection, and has authored research on algorithmic solutions in industrial systems. Srinath is also multilingual and committed to lifelong learning, exemplified by a sabbatical that took him to over 35 countries for cultural, linguistic, and creative growth.With a Master's degree in Computer Science from North Carolina State University and a Bachelor's from BITS Pilani, Srinath is known for transforming security from a blocker into a business accelerator.Join us at ELC Annual 2025ELC Annual is the premier event for engineering leaders. This is our biggest event of the year: 1,000+ CTOs, VPs & Directors in San Francisco @ ELC Annual 2025 for two days of leadership breakthroughs, tactical peer learning & curated connections!

In this episode you'll learn about the 7 principles of persuasion that create influence. (Based on Robert Cialdini's book called Influence: The Psychology of Persuasion)--Connect with the changing world in English.Become a global communicator!Join a free consultation online or in Yokohama Motomachi, Japan to expand your:CREATIVE THINKINGGLOBAL AWARENESSCROSS-CULTURAL COMMUNICATION(Advanced and intermediate only)

Harnessing Unity for Impactful Public Speaking: Insights from Robert CialdiniIn this episode, the concept of 'unity' as an influential principle from Robert Cialdini's revised book 'Influence: The Psychology of Persuasion' is explored. The host discusses the emotional power of unity in connecting with audiences and emphasizes that unity is about finding shared values and experiences rather than pretending to be the same. Examples and stories are provided, including techniques for creating a sense of belonging and ethical connection in public speaking. The episode also considers the potential misuse of unity and advises speakers to use it as a means of fostering inclusive and meaningful connections.00:00 Overcoming Imposter Syndrome00:20 Introducing Cialdini's Principle of Unity00:43 Understanding Unity and Shared Identity01:24 Creating Unity as a Speaker02:30 Real-Life Examples of Unity03:24 Ethical Use of Unity in Speaking04:05 Practical Tips for Building Unity05:59 The Power and Danger of Unity07:01 Conclusion and Next StepsGo to presentinfluence.com to take the Speaker StrengthsFinder Quiz and discover your greatest strengths as a speaker as well as where to focus for growth. For speaking enquiries or to connect with me, you can email john@presentinfluence.com or find me on LinkedInYou can find all our clips, episodes and more on the Present Influence YouTube channel: https://www.youtube.com/@PresentInfluenceThanks for listening, and please give the show a 5* review if you enjoyed it.

How do you make sure your message gets heard—and acted on? In this Squiggly Careers Ask the Expert episode, Helen speaks with author and influence expert Steve Martin about the powerful role of the messenger in communication. Drawing on insights from his book Messengers, Steve explains how people respond differently depending on who delivers the message, and why understanding the difference between hard and soft messenger traits can transform your influence at work.Together, they talk about how you can be more effective in meetings, remote settings, and team communication—plus how to match the right message to the right messenger for maximum impact.⏱️ Timestamps00:00 Welcome to the Squiggly Careers Podcast01:00 Why the Messenger Matters as Much as the Message04:40 Trust vs Truth: How We Really Decide Who to Listen To07:20 Hard vs Soft Messengers (and When Each One Works Best)13:15 The Kevin Keegan Story: Choosing the Right Messenger15:20 Why Content Isn't Everything: Choosing the Right Voice16:30 A Better Way to Start Meetings (That Builds Credibility)20:00 The Role of Introductions in Empowering Messengers21:15 Influence in Remote Work: Tips for Zoom & Teams25:30 Mimicry and Mirroring: Small Shifts That Build Connection29:08 Announcements

Robert Cialdini⁠ is one of the world's leading experts on influence and persuasion. He is an award-winning behavioral scientist and the president and CEO of ⁠Influence at Work⁠. He is the Regents' Professor Emeritus of Psychology and Marketing at Arizona State University, and a New York Times bestselling author who has sold 7 million books in 44 languages in his career. He is frequently referred to as the “Godfather of Influence,” and coaches clients such as Google, Microsoft, Cisco and Coca Cola. In this classic episode, Cialdini joined host Robert Glazer on ⁠the Elevate Podcast⁠ to talk about influence in leadership and much more. This episode of the Elevate Podcast is sponsored by: Shopify: ⁠⁠⁠⁠⁠⁠⁠shopify.com/elevate⁠⁠⁠⁠⁠⁠⁠ Indeed: ⁠⁠indeed.com/elevate⁠⁠ Framer: ⁠⁠framer.com⁠⁠ BambooHR: ⁠⁠⁠⁠⁠⁠⁠bamboohr.com/freedemo⁠⁠ IDEO U: ⁠⁠ideou.com/elevate⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices

Terappin ile bütünsel iyi oluş yolculuğuna başlamak için ⁠⁠Tıkla⁠⁠. ⁠⁠POD500⁠⁠ kodu ile ilk randevunu 750₺'den başlayan fiyatlarla oluştur.*Bu bölüm "⁠⁠Terappin⁠⁠⁠" hakkında reklam içerir* Bu bölümde, ikna ve etki yaratmanın psikolojik, bilimsel ve felsefi temellerine iniyoruz.Robert Cialdini'nin 6 ikna prensibi, Nick Morgan'ın duygusal zeka odaklı iletişim modeli, Aristoteles'in Retorik'inden gelen klasik bilgiler ve Milgram Deneyi gibi örneklerle etki ve iknanın bilimsel, duygusal ve biraz da felsefi tarafını anlatıyorum.

Harnessing Commitment and Consistency: Ethical Influence for SpeakersSummaryThis episode delves into the power of commitment and consistency from Dr. Robert Cialdini's Influence Framework, specifically for public speakers. The discussion covers how small 'yeses' can lead to bigger outcomes and why people stick to their decisions. The episode offers practical tips for speakers to ethically apply this principle to build trust, reinforce decisions, and boost conversions without using manipulative tactics. It emphasises the importance of congruence and reliability, both on and off-stage, and warns against unethical uses of commitment tactics. Key strategies include prompting small commitments, encouraging physical actions, and using inclusive language to foster alignment. The episode concludes with a summary of ethical influence, aiming to help speakers become trusted and consistent guides for their audiences.Chapters00:00 Introduction to Commitment and Consistency00:32 Applying Commitment in Speaking02:12 Creating Audience Engagement04:11 Ethical Considerations in Influence04:57 Consistency in Personal Branding09:45 Avoiding Manipulative Tactics16:21 Conclusion and Final ThoughtsGo to presentinfluence.com to take the Stage Radiance Quiz and discover your greatest strengths as a speaker as well as where to focus for growth. For speaking enquiries or to connect with me, you can email john@presentinfluence.com or find me on LinkedInYou can find all our clips, episodes and more on the Present Influence YouTube channel: https://www.youtube.com/@PresentInfluenceThanks for listening, and please give the show a 5* review if you enjoyed it.

Do you ever feel like you have to sound perfect to make a sale, only to wonder if customers actually trust you? Does being completely honest about your product's flaws seem like a risk that could hurt your chances of closing the deal? What if the key to higher sales is simply being real—even about what's not so great?Today's lesson explores a powerful yet underrated technique from Dr. Robert Cialdini's classic book Influence: The Psychology of Persuasion. It's called “damaging admission,” and it's all about openly acknowledging your product's limitations as part of your pitch. Omar breaks down how sharing your product's honest drawbacks can actually build trust, disarm skepticism, and help you sell more—without sounding desperate or fake. You'll learn practical ways to apply this approach, see real-world examples, and get a fill-in-the-blank script you can start using right away.Ready to transform your sales strategy and gain more trust from the very first conversation? Hit play at the top of the page for this essential lesson and see why honesty truly converts.Watch the episodes on YouTube: https://lm.fm/GgRPPHiSUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed

Mastering Reciprocity: Elevate Your Speaking Career EthicallySummaryIn this episode, the speaker delves into the psychology of reciprocity, one of Robert Cialdini's key principles of influence, and how it can be leveraged ethically by speakers to gain more gigs, referrals, and rebookings without rewriting presentations or begging for business. The discussion includes practical strategies like maintaining active communication with bookers, providing added value during and after talks, and avoiding manipulative tactics. Illustrative examples from Cialdini's book and real-life scenarios are shared to highlight both ethical and unethical applications of reciprocity. The episode concludes with tips on maintaining long-term relationships and ensuring that giving remains genuine and not purely transactional.Chapters00:00 Introduction to Reciprocity02:06 Real World Example: Street Vendor Story03:30 Practical Ways to Use Reciprocity as a Speaker12:45 When Reciprocity Goes Wrong15:47 Avoiding Manipulative Uses of Reciprocity20:29 Give Because You Care, Not to Get22:06 Cal l to Action and Wrap-upGo to presentinfluence.com to take the Speaker StrengthsFinder Quiz and discover your greatest strengths as a speaker as well as where to focus for growth. For speaking enquiries or to connect with me, you can email john@presentinfluence.com or find me on LinkedInYou can find all our clips, episodes and more on the Present Influence YouTube channel: https://www.youtube.com/@PresentInfluenceThanks for listening, and please give the show a 5* review if you enjoyed it.

When a customer chooses the cheapest option, is it really because of price or because of how it was presented? In this episode of Windshield Time, Chris Elmore and James “J-Dub” Walker reveal why customers default to low-price decisions—and how techs unknowingly reinforce that bias. Packed with real-world roleplay and proven frameworks, this episode teaches you how to present pricing with confidence, educate customers without confusion, and protect the value of your premium work. You'll learn how to: -Present prices top-down to anchor value -Avoid confusing customers with too many options at once -Leverage the psychology of loss aversion and consensus -Build trust while still selling premium -Reframe pricing conversations to highlight long-term value Mentioned in This Episode: → Only 18% of customers actually buy the cheapest option → Why techs often “lead the witness” toward low-cost picks → The importance of slowing down when presenting pricing → Robert Cialdini's Influence  → Real roleplay examples that build confidence in price delivery

Emily Falk reveals the hidden science behind how we make decisions—and how we can harness that to make more fulfilling choices.— YOU'LL LEARN — 1) How to make doing hard things easier 2) The one belief that's limiting your possibilities 3) How to disarm resistance to changeSubscribe or visit AwesomeAtYourJob.com/ep1067 for clickable versions of the links below. — ABOUT EMILY — Emily Falk, author of the upcoming book What We Value, is a professor of communication, psychology, and marketing at the University of Pennsylvania and the vice dean of the Annenberg School for Communication, where she directs the Communication Neuroscience Lab and the Climate Communication Division of the Annenberg Public Policy Center. Falk is an expert in the science of behavior change. Her award-winning research uses tools from psychology, neuroscience, and communication to examine what makes messages persuasive, why and how ideas spread, and what makes people effective communicators. In What We Value, Falk illustrates how we can transform our relationship with the daily decisions that define our lives—opening pathways to make more purposeful, fulfilling choices; more successfully change our behavior; and influence others to see differently—by thinking like neuroscientists. • Book: What We Value: The Neuroscience of Choice and Change • Study: “Self-affirmation alters the brain's response to health messages and subsequent behavior change” • LinkedIn: Emily Falk• Website: FalkLab.org— RESOURCES MENTIONED IN THE SHOW — • Study: “Decoding the neural representation of self and person knowledge with multivariate pattern analysis and data‐driven approaches” by Dylan D. Wagner, Robert S Chavez, and Timothy W. Broom • Study: “Neural responses to elements of a web-based smoking cessation program” by Hannah Faye Chua, et al.• Term: Mental contrasting with implementation intentions (MCII)• Researcher: Sebastian Speer• Book: By the Grace of the Game: The Holocaust, a Basketball Legacy, and an Unprecedented American Dream by Dan Grunfield• Book: How to Stand Up to a Dictator: The Fight for Our Future by Maria Ressa• Past episode: 664: Dr. Robert Cialdini on How to Persuade with the 7 Universal Principles of Influence— THANK YOU SPONSORS! — • Strawberry.me. Claim your $50 credit and build momentum in your career with Strawberry.me/Awesome• Quince. Get free shipping and 365-day returns on your order with Quince.com/AwesomeSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Dr. Michael Gervais was a promising young surfer—until the pressure to perform shattered his focus. A single offhand comment flipped his mindset from fear to possibility, launching a lifelong fascination with the psychology of peak performance. Today, he's a world-renowned high-performance psychologist. In this episode, Michael shares how to conquer Fear of People's Opinions (FOPO), train your mind for peak performance, and build a purpose-driven identity through mental techniques like breathing, imagery, and mindset training. In this episode, Hala and Michael will discuss: (00:00) Introduction (02:00) A Mindset Shift That Rewired Michael's Life (07:53) Why Mental Strength Beats Raw Talent (11:25) Coaching Elite Athletes vs Rising Performers (14:20) High-Performance Challenges in Leadership (17:50) How Sleep Impacts Mental Performance (20:59) Breathing Techniques for Mindset Control (24:35) How to Practice Mental Imagery Effectively (30:01) The 90-Second Mindset Routine for Success (32:50) The Psychology of FOPO and How to Combat It (48:26) Performance-Based vs Purpose-Based Identity Dr. Michael Gervais is a world-renowned high performance psychologist and expert on the connection between mindset and peak performance. His elite client roster includes Super Bowl-winning NFL teams, Olympic medalists, Fortune 50 CEOs, and internationally acclaimed artists.  As the host of the Finding Mastery podcast, Dr. Gervais dives deep into the minds of elite performers - interviewing legends like David Goggins, Brené Brown, Toto Wolff, and Satya Nadella. He is the author of The First Rule of Mastery and co-founder of Compete to Create, a mindset training company that partners with Fortune 500 companies like Microsoft, Amazon, and AT&T. Sponsored By: Shopify - Start your $1/month trial at Shopify.com/profiting. Indeed - Get a $75 sponsored job credit to boost your job's visibility at Indeed.com/PROFITING Mercury - Streamline your banking and finances in one place. Learn more at mercury.com/profiting  OpenPhone - Get 20% off your first 6 months at OpenPhone.com/profiting. Bilt - Start paying rent through Bilt and take advantage of your Neighborhood Benefits by going to joinbilt.com/profiting. Airbnb - Find a co-host at airbnb.com/host Boulevard - Get 10% off your first year at joinblvd.com/profiting when you book a demo Resources Mentioned: Michael's Podcast, Finding Mastery: bit.ly/FindingMastery-apple  Michael's Website: findingmastery.com/  Michael's Book, The First Rule of Mastery: bit.ly/RuleofMastery  Active Deals - youngandprofiting.com/deals       Key YAP Links Reviews - ratethispodcast.com/yap  Youtube - youtube.com/c/YoungandProfiting  LinkedIn - linkedin.com/in/htaha/  Instagram - instagram.com/yapwithhala/  Social + Podcast Services - yapmedia.com   Transcripts - youngandprofiting.com/episodes-new  Entrepreneurship, entrepreneurship podcast, Business, Business podcast, Self Improvement, Self-Improvement, Personal development, Starting a business, Strategy, Investing, Sales, Selling, Psychology, Productivity, Entrepreneurs, AI, Artificial Intelligence, Technology, Marketing, Negotiation, Money, Finance, Side hustle, Startup, Career, Leadership, Health, Growth mindset, Mindset, Habits, Positivity, Human Nature, Human Psychology, Critical Thinking, Robert Greene, Chris Voss, Robert Cialdini

Show Notes: The Power of Liking for SpeakersWelcome back! In this solo episode, John dives into one of Robert Cialdini's most underrated principles of influence—liking. If you've ever wondered why some speakers seem to get booked again and again, or how you can turn your audience into true fans without changing a word of your keynote, this episode is for you.Introduction: Why Liking MattersJohn kicks things off by sharing why understanding the principle of liking is a game-changer for anyone who wants to get booked, rebooked, or simply make a bigger impact as a speaker. It's not just about what you say on stage—it's about how you connect with people, both on and off the mic.The Science Behind LikingDrawing on Cialdini's research, John explains that we're all more likely to say “yes” to people we genuinely like. He shares his own journey, from starting out with a small audience to building a platform and podcast, all by focusing on curiosity, generosity, and authentic relationships.Real Connections vs. Transactional InteractionsJohn gets real about the difference between building genuine connections and falling into the trap of being transactional. He shares stories from his own experience—how being easy to work with and showing appreciation opened doors to new opportunities, referrals, and collaborations.How to Be More Likeable (and Why It Matters)This chapter is packed with practical advice. John talks about the importance of using audience-relevant language, sharing stories (especially the ones where things didn't go perfectly), and being open about your own quirks and mistakes. He reminds us that being likeable isn't about flattery or people-pleasing—it's about being real, approachable, and easy to work with.Likability Killers to AvoidNot everything is sunshine and roses—John also covers the behaviours that can quickly destroy likability. From being overly self-focused or inauthentic, to lacking emotional presence or coming across as rigid, he explains why these habits can hold you back as a speaker.Authenticity Over PerfectionOne of the big takeaways from this episode is that you don't need to win everyone over. In fact, trying to please everyone is a losing game. Instead, focus on showing up as someone who's trustworthy, warm, and competent. Likability can't make up for a bad talk, but it can turn a good one into something unforgettable.Wrapping Up & What's NextJohn closes the episode by encouraging you to be the speaker people want to work with and invite back. If you found this valuable, don't forget to like, subscribe, and check out the links in the show notes for free tools to help you build ethical influence. And stay tuned—the next episode will explore another of Cialdini's heavy hitters: reciprocity.Thanks for listening! Until next time, stay present, stay likeable, and stay influential.Chapters00:00 Introduction: The Power of Liking00:38 Exploring Cialdini's Principle of Liking01:50 Personal Journey: Building Connections04:13 Ethical Application of Liking05:52 Practical Tips for Speakers07:31 Common Pitfalls to Avoid10:58 Conclusion: Elevate Your Speaking GameGo to presentinfluence.com to take the Speaker StrengthsFinder Quiz and discover your greatest strengths as a speaker as well as where to focus for growth. For speaking enquiries or to connect with me, you can email

Tim Storey grew up in a cramped apartment in Compton, where he faced early trauma after losing both his father and sister in quick succession. Despite the odds, he anchored his life in resilience, positivity, and faith. He overcame personal and systemic struggles and rose to become one of the world's most sought-after life coaches. Tim now guides celebrities, entrepreneurs, and everyday dreamers toward personal breakthroughs using his signature approach - the Miracle Mentality. In this episode, Tim shares how to break free from messy, mundane, or mad living and embrace miraculous thinking through mindset, discipline, and self-improvement. In this episode, Hala and Tim will discuss: (00:00) Introduction (01:21) Tim Story's Journey to Humanitarianism (04:50) The Law of the Harvest (07:19) The Miracle Mindset (11:29) Living in the Moment (17:59) Dealing with Life Interruptions (20:10) Harnessing the Power of Imagination (20:49) Overcoming Setbacks: A Step-by-Step Guide (21:23) Partnering with Power and Principles (22:00) The Importance of Moving Forward (22:46) Helping Regular People: Memorable Stories (29:09) The Secret to a Happy and Peaceful Life (30:46) Staying Cool Amidst Drama (34:32) The Miracle Mentality: Rediscovering Your Inner Child (36:39) Profiting in Life: Cooperating with Destiny Tim Storey is an acclaimed life coach, motivational speaker, and humanitarian known as the "Comeback Coach." He has worked with global icons - from Oprah Winfrey and Quincy Jones to Robert Downey Jr., guiding them through comebacks, reinvention, and mental healing. Having spoken in over 75 countries, Tim inspires people of all backgrounds to embrace the power of faith, mindset, and personal development. His signature philosophy, The Miracle Mentality, is both a bestselling book and a global movement helping entrepreneurs rise above their everyday limitations and live with extraordinary intention. Sponsored By: Indeed - Get a $75 sponsored job credit at ⁠indeed.com/profitingIndeed⁠  Shopify - Sign up for a one-dollar-per-month trial period at ⁠youngandprofiting.co/shopify⁠  Mercury - Streamline your banking and finances in one place. Learn more at ⁠mercury.com/profiting⁠  LinkedIn Marketing Solutions - Get a $100 credit on your next campaign at ⁠linkedin.com/profiting⁠   Bilt - Start paying rent through Bilt and take advantage of your Neighborhood Benefits™ by going to ⁠joinbilt.com/PROFITING⁠.  Airbnb - Find yourself a co-host at ⁠airbnb.com/host⁠  Resources Mentioned: Tim's Book, The Miracle Mentality: https://www.amazon.com/Miracle-Mentality-Source-Magical-Transformation/dp/0785236724 Tim Storey's Website: https://www.timstorey.com Active Deals - youngandprofiting.com/deals       Key YAP Links Reviews - ratethispodcast.com/yap  Youtube - youtube.com/c/YoungandProfiting  LinkedIn - linkedin.com/in/htaha/  Instagram - instagram.com/yapwithhala/  Social + Podcast Services - yapmedia.com   Transcripts - youngandprofiting.com/episodes-new  Entrepreneurship, entrepreneurship podcast, Business, Business podcast, Self Improvement, Personal development, Starting a business, Strategy, Investing, Sales, Selling, Psychology, Productivity, Entrepreneurs, AI, Artificial Intelligence, Technology, Marketing, Negotiation, Money, Finance, Side hustle, Startup, Career, Leadership, Mindset, Health, Growth mindset, Habits, Positivity, Human Nature, Human Psychology, Critical Thinking, Robert Greene, Chris Voss, Robert Cialdini 

Mastering Authority: Leveraging Credibility as a SpeakerSummaryIn this episode of Present Influence, host John Ball explores the principle of authority and how it can impact a speaker's credibility. John delves into Dr. Robert Cialdini's concept of authority and shares personal anecdotes and experiments that highlight its power. He provides actionable insights on how speakers can project authority through appearance, associations, and demonstrated expertise, while also discussing the dark side of authority and its unethical uses. The episode includes tips on building authentic authority and a call to embrace vulnerability for increased relatability. Listeners are encouraged to engage with the content and explore resources to improve their speaking strengths.Chapters00:00 Introduction: The Power of Authority00:45 Understanding Cialdini's Principle of Authority02:06 The White Coat Experiment03:32 Personal Anecdote: The Billionaires Club05:16 Healthy Scepticism and Authority06:49 Projecting Authority as a Speaker10:14 The Dark Side of Authority12:56 Building Ethical Authority14:15 Conclusion and Next StepsGo to presentinfluence.com to take the Speaker StrengthsFinder Quiz and discover your greatest strengths as a speaker as well as where to focus for growth. For speaking enquiries or to connect with me, you can email john@presentinfluence.com or find me on LinkedInYou can find all our clips, episodes and more on the Present Influence YouTube channel: https://www.youtube.com/@PresentInfluenceThanks for listening, and please give the show a 5* review if you enjoyed it.

Mastering Influence: Dr. Cialdini's Seven Principles for Speakers (part 1)SummaryThis episode introduces Dr. Robert Cialdini's seven key principles of influence and persuasion, which are crucial for anyone looking to enhance their persuasive abilities, especially as public speakers. The principles covered include scarcity, authority, social proof, liking, reciprocity, consistency, and the added principle of unity. The episode specifically focuses on the principle of scarcity, its application, and how to use it effectively and ethically in public speaking scenarios. The host discusses practical examples and warns against the misuse of these principles, emphasising the importance of integrity in maintaining audience trust.Chapters00:00 Introduction to Influence and Persuasion01:30 Overview of Dr. Cialdini's Seven Principles06:14 Deep Dive into Scarcity09:03 Effective Use of Scarcity in Speaking09:44 Maintaining Integrity with Scarcity12:03 Practical Tips for Speakers14:39 Conclusion and Next StepsGo to presentinfluence.com to take the Speaker StrengthsFinder Quiz and discover your greatest strengths as a speaker and where to focus for growth. For speaking enquiries or to connect with me, you can email john@presentinfluence.com or find me on LinkedInThanks for listening, and please give the show a 5* review if you enjoyed it.

Podcast Notes Episode 466 Exploring the Principles of Influence with Wes Bryant Host: Brian Miller, Executive Director of CAM Guests: Wes Bryant Brian and Wes meet again, this time exploring Dr. Robert Cialdini's seven principles of ethical influence—Liking, Reciprocity, Social Proof, Unity, Authority, Consistency, and Scarcity. Drawing from years of research and practical coaching experience, they unpack how these principles show up naturally in everyday life and how they can be used truthfully, wisely, and generously. With personal stories, biblical connections, and actionable insights, the series emphasizes that influence isn't about manipulation—it's about building trust, offering value, and creating alignment between your message and your audience's motivations. Key Highlights:          Liking & Unity: People say yes to those they like or feel connected to. Shared identity builds faster, deeper rapport than shared interests alone.          Reciprocity & Generosity: Give first—genuinely, without strings. True service often leads to unexpected opportunities and relationships.          Social Proof: Others' voices carry weight. Testimonials, champions, and visible approval signal credibility and trustworthiness.          Authority & Consistency: People follow perceived experts and prefer to stay consistent with prior commitments. Use micro-agreements and visible endorsements wisely.          Scarcity Drives Action: Real limits (time, spots, access) motivate decisions. But urgency must be truthful—false pressure breaks trust. Takeaways:          Serve First, Then Ask – Generosity leads to reciprocity; people help those who help them.          Show You Belong – Build unity by naming your niche and connecting through shared identity.          Use Testimonials Thoughtfully – Let satisfied clients or respected voices advocate for you.          Ask Clearly, Set Real Limits – Micro-commitments boost follow-through; true scarcity drives decision-making. Check out Wes' website at https://www.commissionsales.coach/! Stay Connected: Website: coachapproachministries.org Email: info@coachapproachministries.org LinkedIn: http://www.linkedin.com/company/coach-approach-ministries Facebook: https://www.facebook.com/coach.approach.ministries Youtube: https://www.youtube.com/@coachapproachministries7538 Follow us on social media for updates and resources!

Today's wisdom comes from Influence by Robert Cialdini.   If you're loving Heroic Wisdom Daily, be sure to subscribe to the emails at heroic.us/wisdom-daily.   And… Imagine unlocking access to the distilled wisdom form 700+ of the greatest books ever written.   That's what Heroic Premium offers: Unlimited access to every Philosopher's Note. Daily inspiration and actionable tools to optimize your energy, work, and love. Personalized coaching features to help you stay consistent and focused   Upgrade to Heroic Premium →   Know someone who'd love this? Share Heroic Wisdom Daily with them, and let's grow together in 2025!   Share Heroic Wisdom Daily →

Prof. Robert Cialdini author of "Influence" says: " People follow the lead of many others." Richard Shotton who references Cialdini's work in his book "The Choice Factory" says: "People are deeply influenced by others." Social proof is a highly effective strategy for businesses. It can even help convince people to do something that they probably don't want to. Like paying their taxes on time. Getting regular 5-star Google reviews lets people know your business is popular. In the words of Cialdini "it reduces their uncertainty and gets them off the sidelines". If you want to generate consistent high quality leads then you'll want to start building social proof.

Talking about science can either build your credibility—or blow it up.In this episode, Martin breaks down how chiropractors should (and shouldn't) communicate about science, especially on social media.You'll learn:Why social media is a marathon, not a sprintHow to use Robert Cialdini's 3-step framework to build trustWhy science is the new currency of authority—and how to spend it wiselyThe danger of overselling (and why restraint actually wins more people over)If you want your community to see you as credible and care about chiropractic, this is essential listening.To learn more about the New Zealand Chiropractors Association Conference, May 24th and 25th. https://nzchiropractors.org/nzca-conference-2025/To learn more about the Edinburgh Lectures, June 7th. https://www.chiropracticlectures.com/Learn more about Daily Visit Communication 2.0https://insideoutpractices.thinkific.com/courses/daily-visitCheck out the Retention Recipe https://insideoutpractices.thinkific.com/courses/retention-recipe-2-0Check out Certainty 2.0 https://insideoutpractices.thinkific.com/courses/certainty-2-0Email me - martin@insideoutpractices.com

On today's episode, McKay talks about how to turn the skeptics and critics in your life to supporters and partners. He shares several principles that can help bring skeptics to your way of thinking. First, approach everything from their frame of reference. Often the smartest person in the room tends to be the quietest one, because they first seek to understand. He goes on to talk about the importance of speaking with authenticity. McKay shares the experience of Nelson Mandela who used the power of helping others feel validated to prevail in one of the most significant negotiations of all time. McKay then talks of how parents and people can use trust to influence the skeptics and critics in their life. McKay then shares the tactics of Robert Cialdini to develop more influence with people in our life. These tactics include reciprocity, explaining why, contrasting, and social proof. So, put these skills to test when dealing with the skeptics or critics in your life. They will help you win them over to your way of thinking.The Finer Details of This Episode: Shania Twain's vocal cords infected by ticksTicks as a metaphor for skeptics The importance of listening Using trust to win over skepticsThe power of authenticityValuing others' opinionsNelson Mandela's quest for equality and freedomPracticing what you preachThe rule of reciprocityQuotes: “​​Turning skeptics into believers, and critics into partners can be done. And learning the skill to do that is not only useful in sales and business, but also with kids, spouses, and a host of other people in our life.”“When I'm talking to a skeptic, I don't always know how to bring them to my side, but after listening often, that way to bring them over is revealed to me. It's in listening that you gain your inspiration of how to persuade them.”“People who ask questions are often the smartest in the room, because they have the humility to ask about what they don't know.”“Next, winning the skeptics, critics, or other ticks to your side is a matter of trust. And trust is a function of two characteristics: character and competence. You may have someone with extreme character on your team, but if they're not competent, you don't trust them to do what needs to be done.”“So answer questions directly and genuinely. And remember, rapport is not enough to bring skeptics to your side.”“You see, Mandela understood that to get the people with the guns to give up the power, he had to convince them that they would be safe after doing so.”“​​When people know why you're building a business or your children understand why there is a rule, they're much more apt to comply.”“Remember, shut up and listen. Use questions to guide the direction of the discussion but make sure the skeptics and critics feel understood. Then talk to them in their language and from their point of view.”Links:Open Your Eyes with McKay Christensen

Every collector is influenced. The question is how do you make sure it helps, not hurts, your collection?In this flagship episode, I break down the role of influence in our collecting decisions. I share how seeing other collectors' posts, hearing their stories, or watching a new piece of content can open doors, but also how it can push us toward decisions we regret.I walk through the seven principles of influence from Dr. Robert Cialdini and explore how each shows up in the hobby. Then I share the personal three-step filter I use to slow down and make sure every move I make is really mine.This episode is for anyone who's ever felt the pull to collect something new, wondered if they're chasing hype, or wanted a framework to make more intentional choices.You'll leave with:A better understanding of how influence really works in the hobbyA practical filter to test every potential purchaseClarity on the difference between influence and FOMOWe're not robots—we're collectors. Influence is real. What matters is how we respond to it.Start your 7 day free trial of Stacking Slabs Patreon Today[Distributed on Sunday] Sign up for the Stacking Slabs Weekly Rip Newsletter using this linkFollow Stacking Slabs: | Twitter | Instagram | Facebook | Tiktok

On today's episode, author and speaker Robert Cialdini reveals the science behind the Persuasion Principle of reciprocity — people are more likely to give back to those who have given to them first.Source: BX2015: Words that matterHosted by Sean CroxtonFollow me on Instagram

Ben Kinney, Bob Stewart, and Chad Hyams tackle the concept of social proof from Robert Cialdini's "Influence." They explore how social proof guides our actions through examples like hotel towel reuse and traffic stoppages. Real-life scenarios, including a frightening lack of reaction to an emergency, highlight its impact. The episode dives into leveraging social proof in business strategies, from marketing with T-shirts to the power of references. Ben, Bob, and Chad weave insights on persuasion and influence, offering paths to boost sales, recruitment, and personal interactions. Join them for tactical insights into human behavior. ---------- Connect with the hosts: •    Ben Kinney: https://www.BenKinney.com/ •    Bob Stewart: https://www.linkedin.com/in/activebob •    Chad Hyams: https://ChadHyams.com/ •    Book one of our co-hosts for your next event: https://WinMakeGive.com/speakers/ More ways to connect: •    Join our Facebook group at www.facebook.com/groups/winmakegive •     Sign up for our weekly newsletter: https://WinMakeGive.com/sign-up •     Explore the Win Make Give Podcast Network: https://WinMakeGive.com/ Part of the Win Make Give Podcast Network

Podcast Notes   Episode 461 Influential Phrases Hosts: Brian Miller, PCC and Chad Hall, MCC Date: April 17, 2025 In this episode, Brian Miller and Chad Hall discuss the art of sales and the importance of using influential phrases to enhance communication with potential clients. They explore three specific phrases that can help ease the sales process, encourage positive interactions, and create a more genuine connection between the salesperson and the client. Key Highlights: Brian Miller shares insights from Robert Cialdini's book, Influence, discussing the six principles of influence. The hosts emphasize the importance of having memorized phrases in sales to reduce anxiety and provide a systematic approach. They introduce three key phrases to use with potential clients: "Before I go, can I share something with you?" "Feel free to tell me no, but here's an idea." "What if I told you I could help?" The hosts discuss the psychological principles behind these phrases, such as reciprocity and the law of liking. Authentic encouragement is positioned as a powerful tool in building trust and rapport with clients. Takeaways: Practice Encouragement: Make it a habit to leave every conversation with an encouraging word to build relationships and trust. Use Structured Phrases: Implement the three highlighted phrases in sales conversations to reduce pressure and create openness in potential clients. Embrace No as an Option: Encourage potential clients to say no, which can create a more relaxed atmosphere and facilitate honest communication. Test New Approaches: Be willing to try new phrases and strategies in your sales approach, even if they feel uncomfortable at first.     Stay Connected: Website: coachapproachministries.org Email: info@coachapproachministries.org LinkedIn: http://www.linkedin.com/company/coach-approach-ministries Facebook: https://www.facebook.com/coach.approach.ministries Youtube: https://www.youtube.com/@coachapproachministries7538 Follow us on social media for updates and resources!

If you've ever wondered why your offer isn't converting — even though your service is great and the testimonials are solid — this episode is for you. In today's episode, I'm breaking down the real reason people buy: emotion. Not features. Not stats. But the power of a good story. You'll learn how storytelling works on the brain, how brands like Apple and Nike use it masterfully, and most importantly, how you can start mining your everyday moments to create content that connects and sells. Whether you're writing a sales page, crafting an email, or posting on social media, the right story can be the difference between someone scrolling past and someone saying, “YES — I need this.” What You'll Discover in the Episode: -> Why facts tell, but stories sell (and how that works in the brain) -> How even the smallest story (like brushing your dog's teeth!) can influence buying decisions -> What makes stories more trustworthy than testimonials or logos -> Where to find stories in your everyday life (even if you think you have “nothing to share”) -> How to share stories without oversharing -> The different types of stories to use at different points in the customer journey (socials, emails, sales pages) -> Why using other people's stories (case studies, client wins, etc.) is just as powerful as your own Mentioned in This Episode: HerBusiness Network https://her-business.lpages.co/request-an-invitation/?utm_source=Website&utm_medium=General&utm_campaign=membership-waitlist Power Stories by Valarie Khoo https://www.amazon.com.au/Power-Stories-Must-Build-Business-ebook/dp/B008RO96MO/ Influence: The Psychology of Persuasion by Dr. Robert Cialdini https://www.amazon.com.au/Influence-New-Expanded-Psychology-Persuasion/dp/0063138816 HerBusiness Podcast Ep. 291 – The Psychology of Marketing: How to Get More Clients Saying YES https://herbusiness.com/podcast/the-psychology-of-marketing-how-to-get-more-clients-saying-yes/ Brandon Stanton - Humans of New York https://www.humansofnewyork.com/ Brene Brown - Researcher, author, storyteller https://brenebrown.com/ Amanda Trieger, Naturopath https://www.naturopathicwomancraft.com.au/

In this insightful and energizing episode, Mariah sits down with Sasha Fedunchak—authority on influence, mom of two, CEO of Daring House, and host of The Beauty of Influence podcast—for a conversation that redefines what it means to be influential as a mom in business. They discuss the psychology behind influence, how to leverage your natural strengths for marketing that actually works, and why embracing your personal power can be the key to sustainable business growth. Sasha shares her journey from corporate marketing director to co-leading a values-driven agency with her husband—all while raising two little ones. This episode is a permission slip to slow down, get intentional, and finally make marketing feel aligned.On Today's EpisodeSasha's story from corporate director to beauty biz owner to brand strategistThe 7 principles of influence (based on Robert Cialdini's framework)How influence is embodied, not performedPractical ways to audit your influence and apply it to your brandHow partnering with her husband in business has changed the gameMarketing with integrity (and ditching performative strategies)Why connection, not just content, creates conversionWhat it means to design your business around your actual lifeWant to become more magnetic in your business without doing more? Sasha shares a simple but powerful influence audit you have to try.Here's your sneak peek:Discover which principles of influence already work for youReflect on what actually moves your audience to say yesChoose 1–2 principles to amplify in your marketing this monthCommit to a weekly “influence hour” to refine & reconnect

Ben Kinney, Chad Hyams, and Bob Stewart dive into the art of persuasion with a focus on the power of liking. Discussing principles from Robert Cialdini's "Psychology of Persuasion," they explore how mutual goals, commonalities, and genuine compliments can enhance relationships in sales and leadership. The hosts offer practical strategies such as the FORD method for rapport-building and the impact of cooperation and appearance. Discover how small gestures can influence interactions and why understanding these dynamics is crucial for personal and professional success. ---------- Connect with the hosts: •    Ben Kinney: https://www.BenKinney.com/ •    Bob Stewart: https://www.linkedin.com/in/activebob •    Chad Hyams: https://ChadHyams.com/ •    Book one of our co-hosts for your next event: https://WinMakeGive.com/speakers/ More ways to connect: •    Join our Facebook group at www.facebook.com/groups/winmakegive •     Sign up for our weekly newsletter: https://WinMakeGive.com/sign-up •     Explore the Win Make Give Podcast Network: https://WinMakeGive.com/ Part of the Win Make Give Podcast Network

Tara Landes, GenX, has been the secret weapon hundreds ofsmall businesses leaders have used as they solve operational challenges for over 25 years. She is a certified change management practitioner from The Prosci Institute and a licensed influence trainer from The Cialdini Institute.She is also the lead faculty member for the Bellrock management training programs, which are unique in both methods and results. In this episode she brings her expertise in influencing others with grounded research and such enjoyable storytelling. She breaks down the psychology of influence using research-backed insights from Dr. Robert Cialdini, Daniel Kahneman, and Daniel Pink. Note: When we talk about influence in this episode, we mean ethical influence—using psychology to guide decisions responsibly, not manipulate. What You'll Learn in This Episode:0:00 Intro1:06 Influence & Persuasion 2:28 Influencers5:52 Robert Cialdini Book Overview7:08 Reciprocity12:15 Sales14:23 Liking17:04 Authority19:37 GenZ Cynicism20:40 Kahneman's System 1 and System 224:30 Consistency27:47 ScarcityQuotable Moments:*Influencers are using different aspects of the practice ofinfluence.”“The law of reciprocity states that if I give yousomething, you feel obligated to give me something back.”“There is power in making a concession.”“In my household if I have a way to make people say yes tome more often, my life is a little bit better….and their lives are a little bit better when get me to say yes.” “Before you do business with someone, build some rapport.” “When we're teaching about influence, we're teaching aboutusing it for good.”“Now is a difficult time for all sorts of things. It is hardto know who to trust. Our traditional go-to way of making decisions is really being upended.”“Most of what we do is on auto-pilot.”“Consistency is about having other people that you'reworking with agree to smaller things because they'll agree to something larger to be consistent…we like to feel internally consistent.”“Scarcity is when people want something they're afraidthey'll miss getting.”“It takes a really long time to find friends, so find yourpeople and stay in touch.” Three Episode Takeaways: 1.   Influence is broader and persuasion is narrower – Influence is what we do to nudge people along overtime. Persuasion is a subset of that where we're actually getting someone to take an action. Influencers use social proof and authority when we are uncertain about what to do.2.   The 7 common aspects of influence Dr. Cialdini found universal: reciprocity, liking, authority, consistency, scarcity, social proof and unity. Many times we don't realize how we're being influenced. 3.   41% of our day is spent selling what we're trying to accomplish. We also like to do business with people we like so figure out what we have in-common to connect.Upcoming Event:Next cohort begins in May.Registration is now open.https://bellrock.ca/our-training/management-training/  Episode Resource: Robert Cialdini's Book: Influencehttps://amazon.comDaniel Khaneman https://www.nobelprize.org/prizes/economic-sciences/2002/kahneman/biographical/ To Sell is Human, Daniel S. Pinkhttps://amazon.com Ep. 212 Understanding Ourselves Through Talk: A Conversation with Dr. Amanda Kenderes https://spotifycreators-web.app.link/e/dlIeLxU3uRb Eps. 110 & 111 The Power of Regret: From Regrets to Resiliencehttps://girltaketheleadpod.com/episode/111-more-about-daniel-pinks-the-power-of-regret-from-regrets-to-resilience How to reach Tara:www.bellrock.cahttps://www.linkedin.com/in/taralandes/ How to reach Yo:  Our website:www.girltaketheleadpod.com You can send a message or voicemail there. We'd love to hear from you! email:yo@yocanny.com FB group: https://www.facebook.com/groups/272025931481748/?ref=share IG:yocanny  YouTube LinkedIn:https://www.linkedin.com/in/yocanny/

Welcome to the Win Make Give podcast with Ben Kinney, Chad Hyams, and Bob Stewart. This episode explores the concept of consistency and how it impacts influence and persuasion across various domains—marketing, sales, and personal commitments. Discover tactics like starting small, leveraging past commitments, and making public declarations to influence decisions. With insights from Robert Cialdini's work and real-world examples, the hosts illustrate the power of consistency in shaping behaviors and commitments. Unlock strategies to persuade and influence in both personal and professional spheres effectively. ---------- Connect with the hosts: •    Ben Kinney: https://www.BenKinney.com/ •    Bob Stewart: https://www.linkedin.com/in/activebob •    Chad Hyams: https://ChadHyams.com/ •    Book one of our co-hosts for your next event: https://WinMakeGive.com/speakers/ More ways to connect: •    Join our Facebook group at www.facebook.com/groups/winmakegive •     Sign up for our weekly newsletter: https://WinMakeGive.com/sign-up •     Explore the Win Make Give Podcast Network: https://WinMakeGive.com/ Part of the Win Make Give Podcast Network

How to become a better fitness coach. Join host, fitness coach, and mindset expert Dr. Kasey Jo Orvidas as she explores The 7 Principles of Persuasion by psychologist Robert Cialdini and how fitness coaches can use them in their coaching practice. These psychology-backed principles can help fitness coaches increase client trust, adherence, and motivation. Watch full episode on YouTube: https://youtu.be/cUoD5QycfooConnect with me on IG! @coachkaseyjoHealth Mindset Coaching Certification: www.healthmindsetcert.comEnroll in the next round of the Health Mindset Coaching Certification here!DIY Workshop: Transform Your FormsListen to Episode #20: The ABCs of Behavior ChangeInfluence, New and Expanded: The Psychology of PersuasionLEAVE A REVIEW, WIN A WORKSHOP! After you leave your review, take a screenshot and upload it to this form to be entered to win: https://forms.clickup.com/10621090/f/a4452-19651/1AZIEQZ9BBSNBGN161Want me to answer your questions on my next Q&A episode? Drop your questions here: https://forms.clickup.com/10621090/f/a4452-21511/1C8PXEVM8ZR5QVGVP8Check out Kasey's favorites: https://www.kaseyorvidas.com/favorite-products

Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com. Episode 1642: Steve Chou breaks down the subtle psychological pricing strategies that retailers use to influence buying behavior, revealing how numbers, layout, and perceived value impact purchasing decisions. Listeners will walk away with actionable insights to improve their own sales tactics or become savvier consumers. Read along with the original article(s) here: https://mywifequitherjob.com/pricing-psychological-mind-games-that-stores-play/ Quotes to ponder: "One of the most common pricing tricks is to set prices just below a round number, like $9.99 instead of $10." "People tend to perceive prices that are 'just below' a round number as significantly cheaper than they really are." "Bundling products together can make customers feel like they are getting a better deal, even if the total cost is the same or higher." Episode references: Predictably Irrational by Dan Ariely: https://www.amazon.com/Predictably-Irrational-Revised-Expanded-Decisions/dp/0061353248 The Paradox of Choice by Barry Schwartz: https://www.amazon.com/Paradox-Choice-Why-More-Less/dp/0060005696 Influence by Robert Cialdini: https://www.amazon.com/Influence-Psychology-Persuasion-Robert-Cialdini/dp/006124189X Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome to the fourth episode of our C4 series on Stories from the River, in which we go behind the scenes at a recent C4 Sales Training event in Charlotte and speak with some of the Memory Makers at Broad River Retail who attended.  Essentially, this episode has two components.  Half of the episode features Head Coach Stacey McCormick providing a robust explanation and unpacking of the purpose and science of our proprietary C4 process.  The other half of the episode features interviews and feedback from three Memory Makers who participated in the recent C4 training class.   Head Coach Stacey McCormick welcomes you back and dives into the intricacies of the C4 training process at Broad River Retail, explaining its significance in creating memorable experiences for guests. Stacey highlights that the C4 process is foundational for how guests should experience stores, focusing on key aspects of the C4 process -  Connecting, Customizing, Committing, and Continuing relationships with guests. Stacey emphasizes the importance of language, timing, and positioning in sales, anchoring the process on authentic connections with guests to foster long-term relationships. He also stresses the necessity of having the right mental and physical positioning to create positive impacts and enjoy mutual success with the guests. Stacey also provides the five personal and emotional Connection principles:  1. Connect and engage. 2. Be fun, endearing, and build credibility. 3. Influence outcomes. 4. Be urgent. 5. Extend the relationship. The 2nd half of this episode features insights from Madelin Brown, VIP Sales Manager, Ebony Lee, Home Furnishings Professional, and Steven Ramjit, Regional Manager of the North, who share their experiences with the commission-based environment at Broad River Retail. They discuss how the supportive and collaborative atmosphere among Memory Makers promotes productivity and a sense of family rather than competition. The Memory Makers elaborate on how connecting with guests authentically helps in customizing services to meet their needs, fostering trust and building credibility.  The answer questions related to the biggest myths of commission sales, the biggest takeaways from the C4 training, and how various tools like Draw the Room and 3X optimize the process. The episode emphasizes that following the C4 process ensures a consistent and rewarding experience for both Memory Makers and guests. Additional resources: Pre-Suasion: A Revolutionary Way to Influence and Persuade by Robert Cialdini - https://www.amazon.com/Pre-Suasion-Revolutionary-Way-Influence-Persuade-ebook/dp/B01C36E2YS   The C4 Process Series Connecting the Dots - How C4 Customizes the Memory Maker Experience - https://youtu.be/W2CWJJ3YF38   Harnessing C4 Techniques: Improve Retail Performance with Connect and Customize - https://youtu.be/zcVz2-UBWsQ   The C4 Playbook: Focusing on the Fundamentals - https://youtu.be/zgHImYaAbHk  This episode on YouTube: https://youtu.be/635LhND724Y  Visit https://www.storiesfromtheriver.com for more episodes. Broad River Retail brought this show to you. Visit https://BroadRiverRetail.com                              Follow us on LinkedIn: https://www.linkedin.com/company/broad-river-retail  

In this episode of The Brainy Business podcast, Melina Palmer explores the powerful concept of unity, which is Robert Cialdini's seventh principle of persuasion. Melina dives into how reminding people of shared identities can significantly influence their decisions, whether you're trying to get a colleague on board with a new initiative or convincing a family member to change their behavior. Through real-life examples and insights from her upcoming book, she illustrates how unity can be a game changer in communication and persuasion. Listeners will learn about the importance of establishing a sense of "we" before making requests and how this principle can enhance relationships both personally and professionally. Melina discusses the underlying connection between unity and the other principles of persuasion, emphasizing that unity can make the application of these other principles more effective. Discover how unity can enhance your ability to persuade and influence others. Learn about the significance of shared identities and how they affect decision-making. Explore practical strategies for leveraging the unity principle in your communications. Understand the role of cognitive dissonance and how it relates to unity and decision-making. Gain insights into the long-term benefits of building connections based on shared identities. Get important links, top recommended books and episodes, and a full transcript at thebrainybusiness.com/482. Looking to explore applications of behavioral economics further?  Learn With Us on our website. Subscribe to Melina's Newsletter Brainy Bites.  Let's connect: Send Us a Message Follow Melina on LinkedIn The Brainy Business on Youtube The Brainy Business on Instagram

Mark Manson's journey into the workforce started during a challenging time: the Great Recession of 2008. After struggling with various odd jobs, he shifted his focus to blogging and became a bestselling author. In this episode, Mark explores human behavior, the psychology behind success, and how the critical thinking needed to develop a growth mindset is key to navigating career and personal development in a rapidly changing world. In this episode, Hala and Mark will discuss: (00:00) Introduction (02:40) Mark Manson's Journey to Becoming a Blogger and Author (05:13) The Evolution and Challenges of Blogging (06:39) Key Takeaways from Mark Manson's New Book (09:43) Understanding Hope and the Uncomfortable Truth (14:09) The Thinking and Feeling Brain (20:18) Pain as a Currency of Our Values (22:14) The Concept of Anti-Fragility (30:37) Defining Adulthood and Real Freedom (39:35) Hope in Science and Technology Mark Manson is a three-time New York Times bestselling author and entrepreneur. His books, including The Subtle Art of Not Giving a F*ck, have sold over 20 million copies in 75+ languages worldwide. He has also built a thriving online business, offering courses, podcasts, and one of the most popular self-improvement newsletters. Known for his brutal honesty and dry humor, Mark has established himself as a leading voice in the fields of mindset, self-improvement, and human psychology. Sponsored By: Shopify - youngandprofiting.co/shopify Open Phone - openphone.com/profiting Airbnb - airbnb.com/host Indeed - indeed.com/profiting    RobinHood - robinhood.com/gold Factor - factormeals.com/factorpodcast   Rakuten - rakuten.com Microsoft Teams - aka.ms/profiting Active Deals - youngandprofiting.com/deals       Key YAP Links Reviews - ratethispodcast.com/yap  Youtube - youtube.com/c/YoungandProfiting  LinkedIn - linkedin.com/in/htaha/  Instagram - instagram.com/yapwithhala/  Social + Podcast Services - yapmedia.com   Transcripts - youngandprofiting.com/episodes-new  Entrepreneurship, Entrepreneurship Podcast, Business, Business Podcast, Self Improvement, Self-Improvement, Personal Development, Starting a Business, Strategy, Investing, Sales, Selling, Psychology, Productivity, Entrepreneurs, AI, Artificial Intelligence, Technology, Marketing, Negotiation, Money, Finance, Side Hustle, Mental Health, Career, Leadership, Mindset, Health, Growth Mindset, Positivity, Critical Thinking, Robert Greene, Chris Voss, Robert Cialdini.

Join Ben Kinney, Bob Stewart, and Chad Hyams as they delve into the concept of scarcity, inspired by Robert Cialdini's work. Discover how scarcity influences decisions in sales, marketing, and recruitment. They explore five elements of scarcity, including competition and exclusive access, showing how these strategies shape consumer behaviors and business success. Tune in for insights on leveraging scarcity in your professional life. ---------- Connect with the hosts: •    Ben Kinney: https://www.BenKinney.com/ •    Bob Stewart: https://www.linkedin.com/in/activebob •    Chad Hyams: https://ChadHyams.com/ •    Book one of our co-hosts for your next event: https://WinMakeGive.com/speakers/ More ways to connect: •    Join our Facebook group at www.facebook.com/groups/winmakegive •     Sign up for our weekly newsletter: https://WinMakeGive.com/sign-up •     Explore the Win Make Give Podcast Network: https://WinMakeGive.com/ Part of the Win Make Give Podcast Network

Today, we unpack the book "Influence" by Robert Cialdini.In this book profile, we explore Cialdini's groundbreaking research on the psychology of persuasion, revealing the hidden triggers that shape our decisions every day. Charles breaks down the six universal principles of influence that marketers, salespeople, and others use to get us to say "yes" - often without us even realizing we're being manipulated.Key topics include:The Reciprocity Principle: Why free samples aren't really freeCommitment & Consistency: How small yeses lead to big commitmentsSocial Proof: Why we follow the crowd even when they're wrongLiking: How similarity, compliments, and attractiveness sway our decisionsAuthority: Why we obey people in uniforms without questionScarcity: How "limited time" and "almost gone" trigger buying urgencyLearn from Charles's breakdown how to recognize these persuasion tactics in action and develop effective countermeasures to make more conscious choices. Discover practical strategies to protect yourself from unwanted influence while using these principles ethically in your own leadership and communication.Influence Book: https://www.amazon.com/Influence-Psychology-Persuasion-Robert-Cialdini/dp/006124189X-Website and live online programs: http://ims-online.comBlog: https://blog.ims-online.com/ Podcast: https://ims-online.com/podcasts/ LinkedIn: https://www.linkedin.com/in/charlesgood/ Twitter: https://twitter.com/charlesgood99Chapters: (00:00) Introduction (01:15) Reciprocity(04:00) Commitment & Consistency (06:00) Social Proof(08:00) Liking(10:45) Authority(13:15) Scarcity(16:00) Conclusion

Mark Manson spent his twenties traveling the world, chasing success, and observing human psychology and behavior. Through years of blogging, he built a loyal audience and landed his first book deal. By 32, he had surpassed all his career goals, including becoming a bestselling author. But the massive success of The Subtle Art of Not Giving a F*ck came faster than he expected, leaving him lost and questioning his purpose. In this episode, Mark returns with his refreshingly blunt insights on success, happiness, and fulfillment. He shares actionable strategies for personal development and explains why chasing the wrong goals leads to disappointment. In this episode, Hala and Mark will discuss:  (00:00) Introduction (01:29) How Traveling Shaped His Mindset (05:11) From Blogging to Bestselling Author (15:44) Why Happiness is Overrated (18:20) Navigating His Rapid Career Growth  (22:21) The Psychology of Passion and Skill (24:29) Reinventing Himself as an Entrepreneur (27:02) The Value of Love and Marriage (31:11) Why Dating Apps Fail You (34:24) Tips on Building Lasting Relationships (39:20) How to Make the Right Commitment (41:42) Turning Writing into a Successful Business (47:58) Scaling a Business Across Multiple Platforms Mark Manson is a three-time New York Times bestselling author and entrepreneur. His books, including The Subtle Art of Not Giving a F*ck, have sold over 20 million copies in 75+ languages worldwide. He has also built a thriving online business, offering courses, podcasts, and one of the most popular self-improvement newsletters. Known for his brutal honesty and dry humor, Mark is a leading voice in personal growth and mindset. Sponsored By: Shopify - youngandprofiting.co/shopify Open Phone - openphone.com/profiting Airbnb - airbnb.com/host Indeed - indeed.com/profiting    RobinHood - robinhood.com/gold Factor - factormeals.com/factorpodcast   Rakuten - rakuten.com Microsoft Teams - aka.ms/profiting Active Deals - youngandprofiting.com/deals   Resources Mentioned: Mark Manson: Next-Level Adulting | E65: https://youngandprofiting.co/3QTorz0  Mark's Book, The Subtle Art of Not Giving a F*ck: https://amzn.to/41Rwq5Y  Mark's Book, Everything Is F*cked: https://amzn.to/4izRx27  Mark's Podcast, The Subtle Art of Not Giving a F*ck: https://bit.ly/3Dgjw8l  Key YAP Links Reviews - ratethispodcast.com/yap  Youtube - youtube.com/c/YoungandProfiting  LinkedIn - linkedin.com/in/htaha/  Instagram - instagram.com/yapwithhala/  Social + Podcast Services: yapmedia.com  Transcripts - youngandprofiting.com/episodes-new  Entrepreneurship, Entrepreneurship Podcast, Business, Business Podcast, Self Improvement, Self-Improvement, Personal Development, Starting a Business, Strategy, Investing, Sales, Selling, Psychology, Productivity, Entrepreneurs, AI, Artificial Intelligence, Technology, Marketing, Negotiation, Money, Finance, Side Hustle, Mental Health, Career, Leadership, Mindset, Health, Growth Mindset, Positivity, Critical Thinking, Robert Greene, Chris Voss, Robert Cialdini, Mark Manson

In this episode of The Social Dentist, Dr. Desiree Yazdan invites you to join her as she takes a moment to reflect on her recent milestone—turning 40! It's a perfect opportunity for her to share her journey of personal and professional growth with you. Dr. Yazdan is buzzing with excitement about expanding her coaching business, and she wants to let you in on some valuable insights she's gained along the way. One of the books that have profoundly influenced her is Robert Cialdini's "Influence." In this episode, she dives into three key psychological concepts from the book that can really make a difference in how you interact with patients and achieve business success in healthcare settings. Dr. Yazdan encourages you to apply these principles to your own practice, believing they can truly enhance your interactions and lead to greater success. It's a friendly and insightful conversation that you won't want to miss! Watch Dr. Yazdan's Make More Money Video - www.dryazdancoaching.com/mdm Book Your Consultation with Dr. Yazdan HERE: www.dryazdancoaching.com/consult Email Dr. Yazdan: DrDYazdan@gmail.com Join Dr. Yazdan's Coaching Waitlist - www.dryazdancoaching.com/waitlist Sign up for Dr. Yazdan's Free Masterclass, How To Get Patients From IG into Your Practice - www.dryazdan.com/newpatients Follow Dr. Yazdan on Instagram - https://www.instagram.com/dryazdan/

Breaking Into Medical Sales: Gina Torres's Journey from Nurse to Industry Expert In this inspiring episode, Gina Torres, a seasoned peripheral vascular representative, shares her incredible transition from a peripheral vascular nurse to a top medical device sales expert at Shockwave. Discover how she leveraged her clinical background to drive innovation and improve patient outcomes, particularly in preventing amputations for those with peripheral arterial disease. Gina dives deep into the transformative power of intravascular lithotripsy technology and the critical role medical sales professionals play in advancing treatment solutions. She also sheds light on the evolving responsibilities of clinical specialists, balancing in-depth product knowledge with the art of sales. If you're considering a career in medical sales, Gina offers invaluable advice on how individuals from non-clinical backgrounds, such as marketing professionals, can successfully break into the industry. She also opens up about the challenges of balancing a demanding career with family life, sharing practical strategies for success. From launching Nurse Elevator to help nurses and techs transition into medical sales to her go-to book recommendation, Influence by Robert Cialdini, Gina's insights are packed with actionable takeaways. And, of course, we wrap up with a fun lightning round, including her must-try meal at Pecan Lodge in Dallas. Whether you're a healthcare professional, an aspiring medical sales rep, or simply curious about this dynamic field, this episode is packed with motivation, industry knowledge, and career-changing insights! Meet Gina: Gina is a former ICU and Interventional Radiology nurse who successfully transitioned into the medical device industry, where she is now an executive sales representative and a recognized expert in peripheral vascular interventions. Despite having no formal sales training, her deep clinical expertise and firsthand understanding of patient care have propelled her to excel in the field. She began her industry journey as a Clinical Support Specialist, where she quickly mastered the sales process with the guidance of exceptional mentors. Her ability to bridge the gap between clinical knowledge and sales strategy led her to secure a sales role, where she has since earned back-to-back President's Club awards. Passionate about helping other healthcare professionals leverage their skills beyond the bedside, Gina founded **Nurse Elevator**—a platform dedicated to guiding nurses, techs, and other clinicians into medical device sales and related non-hospital careers. She firmly believes clinicians bring unmatched value to the industry due to their deep understanding of patients and treatment algorithms. Through Nurse Elevator, Gina is on a mission to create a supportive and educational community that empowers healthcare professionals to confidently explore new opportunities. Connect with Gina: LinkedIn Connect with me: LinkedIn Love the show? Subscribe, rate, review, and share! Here's How » Want to connect with past guests and access exclusive Q&As? Join our EYS Skool Community today! The views and opinions Gina expressed are her own and not a reflection of Shockwave Medical or Johnson and Johnson MedTech.  

Welcome back to Season 13 of the Neuroscience Meets Social and Emotional Learning Podcast! In this episode, we explore Part 3 of our review of Grant Bosnick's book on self-leadership, focusing on Chapters 10 to 13. Discover how the latest neuroscience research can enhance your skills in persuasion, time management, change, and agility. Dive deep into the nuances of persuasion and influence, learn effective time management techniques, understand the brain's response to change, and enhance your mental and physical agility. Join us as we uncover insightful strategies to apply in your leadership journey. And we will now resume PART 3 of our 4-PART review, to sum up last year, 2024, and our entire year studying one book, Grant Bosnick's “Tailored Approaches to Self-Leadership: A Bite Size Approach Using Psychology and Neuroscience” that we first dove into with our interview on EP #321[i] the end of January 2024. The goal was that each week, we focused on learning something new, (from Grant's book) tied to the most current neuroscience research, that builds off the prior week, to help take us to greater heights this year. It honestly shocked me that this series took the entire year. We began with PART 1[ii] and the first 5 chapters of the book. PART 2[iii] we reviewed chapters 6-9 of Grant Bosnick's Tailored Approaches to Self-Leadership, and today, PART 3, today, we will review chapters 10-13. We will finish with PART 4, Chapters 14-16 after we release our FIRST interview of 2025, coming next weekend.                                                                                  ((On today's EPISODE #357 PART 3 of our review of Grant Bosnick's Tailored Approaches to Self-Leadership, we will cover)): ✔ EP 336 Chapter 10[iv]“The Neuroscience of Persuasion and Influence” ✔ EP 337 Chapter 11[v] “The Neuroscience of Time Management” ✔ EP 339 Chapter 12[vi] “The Neuroscience of Change” ✔ EP 342 Chapter 13[vii]    “Mastering Mental and Physical Agility” If you have not yet taken the leadership self-assessment, or if you would like to re-take it to see if the results are different for you than last year, you can click the link here to find the quick test. I re-took the assessment for 2025, and did notice some similarities and some differences. See what you notice about yourself. I noticed that pathways 2 and 3 are my high areas of focus this year, and that I can drop pathway 6 from my focus. What about you? If you have a few minutes to spare, take this leadership self-assessment again, and see if you notice any changes in your areas of focus for 2025. Did any of your pathways shift for you, since last year? This is an incredible way to be laser focused on pathways that will move the needle of success for YOU this year. ✔ EP 336 Chapter 10 “The Neuroscience of Persuasion and Influence” On this episode, we looked at Jack Carew's classic book from 1987 called You'll Never Get No For an Answer that was covered on EP 176.[viii] Carew looked at the unique strategies that American Author and Salesman Og Mandino encouraged us all to read to improve our communication and influence with others and I noticed that Strategy 2 was to stop looking out for number one and always look for how you can help others first. So, after noticing this, I went straight to Chapter 10 of Grant Bosnick's book, on “Persuade and Influence” to see what he had to say on this topic. Right off the bat, in the opening of this chapter, Bosnick asks us to think about how we would persuade someone else to do something, like give you a pen you would like to have, for example, or ask for a promotion, or ask someone to do something you would like them to do. Then he differentiates the word persuade that he says “we can think of as quick, more direct, more for short-term or immediate gain” (Chapter 10, Bosnick, Tailored Approaches to Self-Leadership) while influence he says “is softer, more subtle, much more for longer term and lasting gain.” (Chapter 10, Bosnick, Tailored Approaches to Self-Leadership) Persuasion Bosnick says is “more tactical, whereas influence is strategic.”  He gives us the history of persuasion, explaining its origin from the early Greek Philosophers, and that Aristotle wrote about three modes of persuasion: logos (that's about logic and reason), pathos (that's about emotion and inspiration) and ethos (that's about the speaker's own character and credibility). Thinking of Jack Carew's second tip in his book to improve our influence with others (by putting other people first) I think is a good example of a strategy that builds this concept for long-lasting gain (influence) versus persuading someone to give me something that I need for short-term, or immediate gain (like, to pass me their pen, so I can write down something important that I'll need to remember).  I want to build influence with others, that's long-term, that I think includes logic and reason (logos), emotion and inspiration (pathos) and a person's character and credibility (ethos). All 3 of the modes of persuasion, to me, make up longer term influence with someone. We learned on this episode that “There are 6 short cuts to increase the chances that someone will be persuaded or even better, influenced by us” (Robert Cialdini) We covered the first three is Robert Cialdini's book: 1. Reciprocity: We are obliged to give back, if we have been given something. Use the neuroscience of influence and persuasion, and think of ways to help others first, instead of thinking what you can gain from other people, think of what you can give to them. Always be the first to give and take the time to make sure what you are giving is actually useful to that person. This way, what you will give will have meaning to that person. 2. Scarcity. If something is scarce, we want it more. Use this by highlighting the Benefits, Uniqueness and Possible sense of Loss. Take the time to find out how what you are offering to someone else, will help them. You will need to find out what they are looking for to do this, by asking questions, and listening. Then you can “frame what you are saying/offering, so others will find it to be valuable”[ix] especially if it is something that is difficult to come by, or scarce. 3. Authority. We are more likely to comply with a request if it is coming from a perceived authority/expert. Being introduced by others FIRST is a fast way to have others learn about your expertise, making you instantly more influential and persuasive, rather than you introducing yourself. My take-away from this episode: If I want to improve my influence, it begins with understanding the wants and needs of others first (how can I help them) and then being able to say what I mean, and mean what I say. The words I speak do matter when I'm working on gaining influence.  If I'm speaking with someone, and not being completely honest, or not meaning what I say, I know that this can be felt by the other person, and it will hurt my ability to gain trust, rapport and influence. Our brains really can detect “benefits and threats”[x] and I want to be sure that I'm drawing those I want to interact with towards me, not away from me. Once I have gained influence with someone I am speaking with, then I can take my persuasion skills to the next level, and we can begin to work together on our common goals. REVISIT THIS EPISODE TO REVIEW THIS CONCEPT IN DEPTH ✔ EP 337 Chapter 11 “The Neuroscience Behind Effective Time Management” This topic we covered early on our podcast, with a video from author Kent Healy, who wrote Success Principles for Teens[xi] that he co-authored with Jack Canfield. Kent created a video for me (many years ago) that we used with students in the classroom, and I featured this video on EP 33[iv] of our podcast that was called “Time Management, the Greatest Asset We Have” and Kent gives a perspective to the amount of time we have, in a way that 15 years later, I've still not forgotten his words in this video recording. You can watch Kent's explanation of “time management”[xii] with the visuals that he provided, reminding us that “we all have the same amount of time” and he even breaks it down and tells us how many seconds we have every day (84,600 seconds to be exact) every day. While ALL the experts agree that we can't create more time, or change this number, some will say we can use our time to generate more of something else (like energy) but Kent's message was about using this time (these 84,600 seconds we have each day wisely) and focus on what we can control, and that's our personal growth. He gives an example of adding just 15 extra minutes a day towards learning something new, and that adds up to 3.8 full days a year, and asks us to think of what value we put on 15 minutes of time. I loved Kent's point of view, and always respect people who use their time wisely. Then we looked at the Neuroscience of Time Management and learned that our chronotype “the natural inclination of your body to sleep at a certain time or what people understand as being an early bird versus a night owl”[xiii] should be factored into our Time Management Strategy. We learned that “For those people who go to bed around 9:30pm-11:30pm and wake in the window of 6am-8am that there tends to be an increase in (dopamine, norepinephrine, epinephrine, 0-8 hours after waking, which leads to increases in alertness, attention and focus that are great for analytical work, great for implementation of strategies that you already understand.” Dr. Andrew Huberman with Guest Dr. Adam Grant As we are thinking about the best strategies to manage our activities, projects, the extra time that Kent Healy thinks should go to self-improvement, or even the roles we have in our personal and professional lives, in order to have access to this extra energy, and creative thinking, we will want to plan our “deep” work 0-8 hours after waking (if our chronotype is the wake up early type). So, be sure you understand your own chronotype, and factor the science into your time management strategy. This made me think of Grant Bosnick's Top Energy Drainers: Procrastination Saying Yes to Everything The Perfectionist With this extra energy, and creative thinking, (from better managing our time) I suggested to put it all into creative prolific quality work (the perfectionist in me). I thought, why not use the extra energy to combat against procrastination, while protecting our time by saying no to everything, (at first). I know we can always come back to projects that you would like to do, that have meaning to you, but by truly managing our energy and activities, we are protecting this commodity that we all have in the same amounts: time. This episode also make me think that those 84,600 seconds that Kent Healy reminded me that we all have each day, and how 15 minutes a day (that adds up to 3.8 days/year) can be used even more wisely with this understanding of The Neuroscience of Time Management. Think About These Questions: Do you value your time? Do you value other people's time? Do you think 15 minutes of time really matters? I will also add, have you ever thought of the impact of counting time, down to the amount of seconds that we have each day? How important is 20 seconds of your time? OR, 20 seconds of someone else's time? REVISIT THIS EPISODE TO REVIEW THIS CONCEPT IN DEPTH EP 339 Chapter 12 “The Neuroscience of Change” On this EP we looked at two examples of what happens to our brain when we see something our brain wasn't expecting, like a breathtaking view, or when we land the promotion we worked so hard to achieve, Bosnick explains “we feel like we got a reward. It's a rush. We get a sensation in our brain and a hit of the big neurochemicals” dopamine, serotonin, oxytocin, norephinephrine, adrenaline.” (Page 132, Ch 12, Bosnick, Tailored Approaches to Self-Leadership). However, on the other hand, when we see a bear in the woods, (or snake on the hiking trails), or we are overlooked for a promotion at work, our brain actually sees this “like it's a threat. We feel tense, stressed, pressure…our body physically feels it.” We learned that “Neuroscience has shown us, that the feeling we get from a social or emotional threat (like being passed over for the promotion) is the same as the feeling we get from a physical threat (like seeing a bear or a snake). When we see how our brain interprets “everything and everyone we meet as either a reward or a threat” we can better understand “how our body reacts, (and) our brain and mind think, (leading) to the decisions, behaviors and actions we make.” (Page 132, Ch 12, Bosnick, Tailored Approaches to Self-Leadership). Next on this EP, we reviewed Maslow's Hierarchy of Needs that led to “Self-Determination Theory” around the year 2000 where researchers found that there were “three physiological needs: the need for Competence (feeling valued for our knowledge, skills and experience), the need for Relatedness (collaborating, connecting or serving others) and the need for Autonomy (being able to exercise self-regulation…to achieve our goals.” (Page 133, Ch 12, Bosnick). We learned that when our ACRES are being met, (our autonomy, competence, relatedness, equity, and sureness) it will put us in a toward state and we will fully embrace everything ahead of us; (but) if our ACRES are threatened, it will put us in an “away state” and will then resist or block things ahead of us. Looking at Bosnick's ACRES example, we examined a work experience in our past, that we did not enjoy, to see where it went against the ACRES Model of Needs. With brain science in mind, we can gain more understanding of why we either enjoyed, or didn't enjoy this experience. It all led back to how our brain either interprets the experience as a reward, or a threat. We also looked at triggers to be aware of to mitigate threat, during times of change. Finally, we looked at how to change our nervous system, to change our actions and behaviors, so we can leave behind a legacy (or fossil record as Dr. Huberman calls it) that we are proud of. We learned that “Agitation and strain is the entry point to neuroplasticity” Dr. Huberman This is when lasting CHANGE is happening at the brain level, and impacting our entire nervous system. So when we are working on something, (like trying to learn something new…like understanding the neuroscience of change for this episode) and that limbic friction feeling comes up, (and I'm annoyed or agitated) when something just doesn't click.  I now have a deeper understanding of what's happening at the brain level after this EP. I will now push forward, stay positive and lean into the change that I know is happening in my brain, as I embrace the change that comes with doing difficult work. The Neuroscience of Change is an exciting topic, and it's only going to be strengthened with the next two topics, Agility and Resilience.   REVISIT THIS EPISODE TO REVIEW THIS CONCEPT IN DEPTH EP 342 Chapter 13   “Mastering Mental and Physical Agility” Which leads us to the final EP of our review today. “Mastering Mental and Physical Agility” Before I even review this EP, I thought of something I saw on Twitter/X this morning that caught my attention. It was a post from Chris S Cornell whose handle is @BiggestComeback and he was talking about his first attempt to run a mile, with a kettlebell. He faced some criticism for this post, as some said it was “dangerous” but mentioned that he thought that “spending your life on the couch with a remote in one hand and a beer in the other is far more dangerous.”[xiv] (Chris Cornell) While this pathway came out as a low priority for me last year, and this year, I have to say, it's definitely NOT an area I leave off to the side. I'm always looking to see how I can push my mind or body, just a bit past where I'm comfortable, and when life is difficult, this is actually where I thrive. While I don't think I could run a mile with a kettle bell, I did run 7 miles today with a 16 pound weighted vest. I really do believe in the mind/body connection and that by doing things that are difficult, we strengthen the brain. We did dive deeper into this concept on EP 344[xv] with “The Neuroscience of Resilience” that we will review next time, but we uncovered that by doing difficult things, we increase the size of a part of our brain called the anterior midcingulate cortex. (Dr. Andrew Huberman). I do difficult things because I want to improve my mental and physical strength, and in turn, increase the size of this important part in my brain that Dr. Huberman says “is not just the seat of willpower…but scientists think it holds the secret in the will to live.” If you are like me, and enjoy doing difficult things, you will enjoy when we looked at three terms from the book Antifragile by N Taleb[xvi] where the author says there are three types of systems, organizations or people. The fragile: which is like an egg and breaks under stress. No one wants to be labeled as fragile. The robust: which is like a phoenix, when destroyed comes back exactly as it was before. This is a step in the right direction, but who wants to emerge from challenge the same as before? The antifragile: gets stronger from uncertainty—like the Hydra from the Greek myth where you cut off one head, two grows back in its place. It gets stronger from the sudden change. We learned that when we face challenges, changes and stressors, we want to become antifragile in the process so that we grow from adversity, and become stronger in the process. While we did go deep into the stressors and triggers that can stop our course of action, Bosnick suggested that we rate our stressors (from a list he provided to jog our minds), on a scale of 1-5. Then he reminds us of the three types of people, showing us how we can and most definitely will grow from adversity, sustaining our peak performance, and finally what we want to take away from this chapter is how to “train our brain to be antifragile in order to be more agile in the moment when we face challenges or stressors.” (Chapter 13, Bosnick, Page 149) I don't think that running a mile with a kettle bell is for me (even if a part of me wonders how far I could go before I would lose the grip of something that heavy), I will continue to challenge my mind, as we learned from our most downloaded series, The Silva Method that “Once we learn to use our mind (to train it) it will do some astounding things, as you will soon see.” REVISIT THIS EPISODE TO REVIEW THIS CONCEPT IN DEPTH   REVIEW and CONCLUSION: To review and conclude this week's episode #357 on PART 3 of our review of Grant Bosnick's Tailored Approaches to Self-Leadership, we covered a review of the strategies that can help us to implement each concept, from chapters 10, 11, 12, and 13. EPISODE #357 PART 3 of our review of Grant Bosnick's Tailored Approaches to Self-Leadership, we will cover: ✔ EP 336 Chapter 10[xvii]“The Neuroscience of Persuasion and Influence” ✔ EP 337 Chapter 11[xviii] “The Neuroscience of Time Management” ✔ EP 339 Chapter 12[xix] “The Neuroscience of Change” ✔ EP 342 Chapter 13[xx]     “Mastering Mental and Physical Agility”   We will see you next time, with our PART 4, our final part in this review. Stay tuned as we launch our interview series, with NEW inspiring interviews with experts who are working deeply with the most current neuroscience research. See you next week!   REFERENCES:   [i] Neuroscience Meets Social and Emotional Learning Podcast EPISODE #321 with Grant ‘Upbeat' Bosnick  https://andreasamadi.podbean.com/e/insights-from-grant-upbeat-bosnick/   [ii]Neuroscience Meets Social and Emotional Learning Podcast EPISODE #355 Mastering Self-Leadership REVIEW PART 1 (Grant Bosnick) https://andreasamadi.podbean.com/e/mastering-self-leadership-with-neuroscience/   [iii] Neuroscience Meets Social and Emotional Learning Podcast EPISODE #356 Mastering Self-Leadership REVIEW PART 2 (Grant Bosnick)https://andreasamadi.podbean.com/e/unlocking-the-secrets-of-self-leadership-chapters-6-to-9-review/   [iv] Neuroscience Meets Social and Emotional Learning Podcast EPISODE #330 “The Neuroscience of Persuasion and Influence” https://andreasamadi.podbean.com/e/unlocking-the-science-of-persuasion-and-influence/   [v] Neuroscience Meets Social and Emotional Learning Podcast EPISODE #337 “The Neuroscience of Time Management”  https://andreasamadi.podbean.com/e/mastering-time-the-neuroscience-behind-effective-time-management/   [vi] Neuroscience Meets Social and Emotional Learning Podcast EPISODE 339 “The Neuroscience of Change”   https://andreasamadi.podbean.com/e/embracing-change-the-neuroscience-behind-thriving-in-2024/   [vii]Neuroscience Meets Social and Emotional Learning Podcast EPISODE 342  “Mastering Mental and Physical Agility” https://andreasamadi.podbean.com/e/mastering-mental-and-physical-agility-strategies-for-self-leadership/   [viii] Neuroscience Meets Social and Emotional Learning Podcast EPISODE #176 https://andreasamadi.podbean.com/e/the-neuroscience-of-communication-why-our-brain-doesn-t-like-the-word-no/   [ix] The Neuroscience of Influence https://www.youtube.com/watch?v=J-5CZ2AXT1o   [x] The Neuroscience of Influence Leadership Coaching by Dean Newlund https://mfileadership.com/2021/01/27/the-neuroscience-of-influence/   [xi] Success Principles for Teens by Jack Canfield and Kent Healy April 15, 2008 https://www.amazon.com/Success-Principles-Teens-Where-Want/dp/0757307272   [xii] Author Kent Healy on “Time Management: Our Greatest Asset” https://www.youtube.com/watch?v=w_ibHzu751I   [xiii] Chronotypes Definition https://www.sleepfoundation.org/how-sleep-works/chronotypes#:~:text=Chronotype%20is%20the%20natural%20inclination,bird%20versus%20a%20night%20owl.   [xiv] https://x.com/BiggestComeback/status/1895906308785615336   [xv]Neuroscience Meets Social and Emotional Learning Podcast EPISODE #344 “The Neuroscience of Resilience: Building Stronger Minds and Teams” https://andreasamadi.podbean.com/e/the-neuroscience-of-resilience-building-stronger-minds-and-teams/   [xvi] Antifragile by Nassim Taleb Published Jan. 28, 2014 https://www.amazon.com/Antifragile-Things-That-Disorder-Incerto/dp/0812979680   [xvii] Neuroscience Meets Social and Emotional Learning Podcast EPISODE #330 “The Neuroscience of Persuasion and Influence” https://andreasamadi.podbean.com/e/unlocking-the-science-of-persuasion-and-influence/   [xviii] Neuroscience Meets Social and Emotional Learning Podcast EPISODE #337 “The Neuroscience of Time Management”  https://andreasamadi.podbean.com/e/mastering-time-the-neuroscience-behind-effective-time-management/   [xix] Neuroscience Meets Social and Emotional Learning Podcast EPISODE 339 “The Neuroscience of Change”   https://andreasamadi.podbean.com/e/embracing-change-the-neuroscience-behind-thriving-in-2024/   [xx]Neuroscience Meets Social and Emotional Learning Podcast EPISODE 342  “Mastering Mental and Physical Agility” https://andreasamadi.podbean.com/e/mastering-mental-and-physical-agility-strategies-for-self-leadership/  

In a world where your potential clients are constantly inundated with marketing content, how do you create trust and ensure your property management business sticks out? In today's episode of the #DoorGrowShow, property management expert Jason Hull sits down with Dan Lievens, Founder of Share One, to talk about the benefits of collecting and utilizing client testimonial videos. You'll Learn [01:56] Getting Started as an Entrepreneur [08:41] The Impact of Social Poof and Positive Reviews [15:39] How to Ask Your Clients for Video Testimonials [24:53] Handling Objections and Retaining Clients Tweetables “Marketing is always evolving as well. Like it's not like you learn to do it once and then you're done forever.” “If I say it, no one believes it because it's my business, but if my clients say it, that's the ultimate social proof.” “The ability to be able to create human connection in any marketing or any business, I think is absolutely critical today.” “A lot of people think, "Well I have a skill in doing something. Maybe I could start a business doing that thing," but the skill is the technician-level work.” Resources DoorGrow and Scale Mastermind DoorGrow Academy DoorGrow on YouTube DoorGrowClub DoorGrowLive TalkRoute Referral Link Transcript [00:00:00] Dan: Even if you have a solid business model, like property management, for example, which is obviously needed you know, how do you communicate that? [00:00:06] Dan: How do you attract the right people? And so it's a constant exercise of being able to put yourself in a position of your customers.  [00:00:15] Jason: Welcome DoorGrow property managers to the #DoorGrowShow. If you are a property management entrepreneur that wants to add doors, make a difference, increase revenue, help others, impact lives, and you are interested in growing in business and life, and you're open to doing things a bit differently, then you are a DoorGrow property manager DoorGrow property managers love the opportunities, daily variety, unique challenges and freedom that property management brings. Many in real estate think you're crazy for doing it. You think they're crazy for not because you realize that property management is the ultimate high trust gateway to real estate deals, relationships, and residual income. At DoorGrow, we are on a mission to transform property management business owners and their businesses. We want to transform the industry, eliminate the BS, build awareness, change perception, expand the market, and help the best property management entrepreneurs win. I'm your host, property management, growth expert, Jason Hull, the founder and CEO of DoorGrow. Now let's get into the show. All right. My guest today is Dan Lievens. Dan, welcome to the show.  [00:01:23] Dan: So glad to be here and looking forward to meeting your amazing community here. Thank you.  [00:01:29] Jason: Awesome. So Dan and I, we met at a local mastermind in the Austin area, which is really cool because I need more friends and I was like, how can I meet some? I'm in all these different masterminds, but I'm like you're traveling all over the US I'm like, I don't get to hang out with any of these people that often. So yeah, so I joined a local one and there's some really cool people in that group, which is really awesome. [00:01:53] Jason: So Dan's one of them and Dan, why don't you give us a little bit of background on yourself as an entrepreneur and then we'll get into what you do.  [00:02:02] Dan: Yeah, absolutely. So, this is actually my 12th business and in a variety of different industries from technology to health and wellness. [00:02:12] Dan: And my last big venture was opening up coworking facilities in the Philadelphia area. So I was one of the first people to open coworking facilities there and basically catering to startups and small businesses. And we very quickly became a business incubator and a business accelerator and supporting, you know, small startups and getting going right? [00:02:35] Dan: And what I noticed pretty quickly was there is a pretty high rate of failure, and the rate of failure was primarily due to not necessarily the idea of being bad but more the lack of the ability to communicate the value proposition. So that's when I kind of pivoted and said, "Hey, how can I continue growing my impact and helping these folks?" [00:02:56] Dan: That's when I started getting into marketing, really helping them be able to communicate a little bit better in terms of why they do what they do and really meeting the clients where they're at. And so we started getting into video production and pre pandemic, we had a huge video studio with audience, live audiences and all sorts of recording stuff. [00:03:18] Dan: And then the pandemic hit and that's when we kind of realized that, "Hey, at the end of the day, yes, fancy videos are good to have, but what's really going to help people move the needle is social proof. So how can we create a service for businesses to be able to leverage social proof, in other words, video or testimonials basically, to give consumers exactly what they're looking for?" [00:03:42] Dan: So if you're in a market to, you know, rent an apartment or to buy something somewhere, the first thing you do is you look at reviews and So that's how Share One began is really being able to help businesses capture legitimate social proof to grow their businesses.  [00:04:00] Jason: Yeah, awesome. Business can be tough. And like you're saying, there's a lot of good ideas out there, or there's a lot of people that think they have good ideas and you know, I've noticed not everybody tests those ideas. They just, they think the idea is so good, they're like, "everybody else has to love it." And they're surprised when nobody else has the same taste as them. You know? Other people don't love it. Or there's so many pieces that go into it kind of like the book The E Myth Revisited, a lot of people think, "Well I have a skill in doing something. Maybe I could start a business doing that thing," but the skill is the technician level work. Usually like "I can bake a cake, so maybe I should start a bakery business," you know? And then they're like, "Oh, accounting, marketing, sales, prospecting, like all the details, inventory, all the stuff besides baking a cake is where they get hung up on and they get frustrated. [00:04:59] Jason: And then there's just people that are just really bad marketers. They just don't know how to get the message across. Sometimes you run into the opposite problem though, right? Like I've had coaches and people I've worked with that were really great marketers, but their stuff wasn't super great. [00:05:14] Jason: I've had that situation happen as well. But even if they were great marketers and their stuff wasn't great, they still were making money... unfortunately. [00:05:25] Dan: Yeah, absolutely. You know, most entrepreneurs, you know, me included, we find a passion, we find a purpose and we come up with some kind of a amazing technology or whatever that may be. [00:05:35] Dan: And then, you know, our personality is just jump in and do it, you know. And it's so valuable now to really kind of take a step back and understand, you know, what the consumer wants and it goes beyond that. I think it really goes into, you know, even if you have a solid business model, like property management, for example, which is obviously needed you know, how do you communicate that? [00:05:58] Dan: How do you attract the right people? And so it's a constant exercise of being able to put yourself in a position of your customers. Right. And then even as time changes as AI comes in, which hopefully we can talk about a little bit today the landscape changes and consumer behavior patterns changes and what people are looking for changes as well. [00:06:18] Dan: So to, to have that finger on the pulse of, "Hey, what are my prospects actually thinking? What's going through their head?" Is a constant exercise that I think every single entrepreneur needs to do. And then from that perspective, it's like, okay, how do I reverse engineer what's in their mind? [00:06:34] Dan: How do I meet them where they are? Create the language and then slowly kind of invite them into the product and service that you're offering.  [00:06:41] Jason: Yeah. Marketing is always evolving as well. Like it's not like you learn to do it once and then you're done forever. Right? Like what I did to grow DoorGrow in the beginning doesn't work anymore. [00:06:53] Jason: Right? Some of the things that we were doing, like I had LinkedIn automation that was able to generate profile views. And then people would look at the profile view and go, "Oh!" And it's like "somebody viewed your profile." So they go look at mine, which I had set up like a sales page and then I was getting messages and then I would message them, "Hey..." I was getting friend requests or whatever you call it, connections on LinkedIn. [00:07:16] Jason: And then I would send them a message. "What prompted you to reach out?" And then they started clamping down on how many views you could generate a day. And like, then the automation, like, and eventually that whole mechanism pretty much died, you know, and then it was Facebook groups for a while. For a while, the Facebook algorithm was heavily aligned towards Facebook groups. [00:07:34] Jason: So that went crazy for us there was a time where it was like, you know It was just, you know, organic Google was doing its thing. We still get business through that, but you know, it's always evolving as well, which is a challenge. Now, one thing that has always worked well, always, is testimonials that has always worked well for us. [00:07:56] Jason: And so we have more testimonials. I realized this early on. If I say it, no one believes it because it's my business, but if my clients say it, that's the ultimate social proof. That's the ultimate evidence. And so gathering testimonials has always been a like a focus of us at DoorGrow and we have more video testimonials than any other coach or consultant in the property management space. [00:08:24] Jason: I mean, we've been doing this a long time, but we're also really good. But the challenge is how do you show that you're really good in a way that people believe it? Well, I just capture other people's results. So we're always having clients share their wins on our calls and then we're recording it and stuff like that. [00:08:41] Jason: So what, what prompted you to start to focus on testimonials as a business idea?  [00:08:48] Dan: So I do have, you know, pretty strong tech background. So being able to leverage the technology and human resources to be able to give businesses truly what they need. Just as an example we'll take care of the entire invitation interview process with the real producer and edit everything down for less than 200 a piece, right? [00:09:09] Dan: So our next competitors to do the same thing. are $3,000 to $5,000. So we've really, you know, grown this entire business to be able to scale and give businesses exactly what it is that they need. And as I mentioned before, over the years, it's like, yes, you can get super fancy with different things. But video testimonials today by far are the strongest piece of marketing content that you can use as you just mentioned. There's research that says there's an up to 62 percent increase in conversions. So the conversion could be a schedule, a call or schedule, a visit, or, you know, fill in the form. An increase of 62 percent if you start showing video testimonials on pages. [00:09:51] Dan: And today, recent research also shows that 82 percent of consumers have some level of suspicion towards written reviews. That includes Google, Yelp. Amazon today employs 12,000 full time employees just to track down fake reviews. So, you know, talking about market change, right? So that is definitely something that's changing. [00:10:10] Dan: And so being able to capture somebody in the comfort of their homes or their offices, truly speaking from their heart and sharing where they were before and how they met you and what your lives look like today and sharing that transformation is, you know, ultimately the most powerful thing you can do because it's believable, right? [00:10:29] Jason: Yeah, it's reality. It's not AI. It's not you know, even text testimonials, like on Amazon, there's lots of fake reviews. Like, you can have fake text. Somebody could type out anything. You got to chat GPT. "Type out a fake review that sounds credible," you know, or something like this. [00:10:46] Jason: Yeah.  [00:10:47] Dan: So be super careful with that. If anybody out there is, you know, starting out and you're looking for some kind of social proof on your website or anything, the FTC had a new bill in October really cracking down on people that are using fake reviews, $27,000 fine, and just some really crazy stuff. [00:11:05] Dan: That's, you know, consumer protection.  [00:11:07] Jason: You have to be able to back it up. So, yeah, you put some text on something with a testimonial, if you have the video original of that, you're good, right? [00:11:15] Dan: Yeah, absolutely. So yeah, in my company, we take a lot of care in terms of certifying that every single video that we conduct is a true human transformation. [00:11:24] Dan: So it's a critical component, but at the end of the day, it's like, you know, any listeners today. What's the first thing that you do when you go on Amazon? You look at the number of reviews, look at the number of stars. Is that like four? Is it four and a half? Or is it five? Right? [00:11:36] Dan: And then we scroll down and say, does anybody have any videos? And do these things look legitimate? Right? It's, that's the first thing that we, that anybody does when purchasing something new. And that's part of human nature, right? Dr. Robert Cialdini has a really famous bestseller book called Influence. [00:11:52] Dan: I don't know if you've read that. It's all about the psychology of persuasion. And in there, he mentions that, you know, out of 95 percent of all consumers are what they call imitators and only 5 percent are initiator. So what that means is only 5 percent of people will be open and willing to go be that first person to try something, right? [00:12:15] Dan: Yeah. 95 percent of consumers are waiting for some kind of social proof. They're imitating somebody else's results.  [00:12:22] Jason: That's why the bandwagon approach is so effective. Most people on the planet want safety and security. It's more important to them than freedom or fulfillment in life. [00:12:35] Jason: They want safety and security first. Those people are not entrepreneurs They work for entrepreneurs. Entrepreneurs are a small percentage of people and they value freedom and fulfillment over safety and security. We want that too, but our priority is in a different order.  [00:12:50] Dan: Yeah, absolutely. And I think, you know, even attracting tenants or you know, bigger decisions to there's especially with the age of AI. [00:13:01] Dan: So I personally believe that we're going into next six months to a year. I mean, things are moving so quickly right now is that there is going to be a revolution or direct kind of already is of like humans against bots, right? So the ability to be able to create human connection in any marketing or any business, I think is absolutely critical today. [00:13:22] Jason: And  [00:13:22] Dan: most people aren't doing it. So you can definitely be ahead of your competition if you start leveraging and building that human connection into your marketing. And one of the easiest way of doing that is allowing your happy clients to tell a story.  [00:13:35] Jason: Yeah, I totally believe that. I think, you know, that all the interactions that AI can do are going to put a premium on humanity. Human connection and human conversation and human relationship is going to be a premium luxury product in some way. And so that's one way to set yourself apart always is to go deeper and to show care  [00:14:03] Dan: Yeah. [00:14:04] Jason: Most companies are going to leverage ai and people are going to leverage ai to go wider but it's not going to have the same depth AI doesn't have that soul. Might get there. [00:14:14] Jason: Yeah, I can see that. And that'll be important. The other challenge I've noticed though, with gathering testimonials is that if I do it, It feels a little awkward and it feels a little forced. Hey, what do you think about my business, you know? And so I think there's an advantage in what you're doing. And then like I know what it takes. Like we have somebody on my team that can edit video and can reach out and like do interviews. And like this is a difficult thing for the typical business owner to like go and do. It's like almost a whole nother thing, a whole nother business or something that we've had to incorporate over the years. And our best testimonials are the unprompted things that we randomly captured during our calls, which we do three, one hour calls weekly coaching clients, group calls. And we just. Have the whole thing recorded. So we capture stuff constantly, just unsolicited, unprompted, great things. [00:15:14] Jason: But when I have to go ask the client, "Hey, how did you like this event?" It just gets awkward and it's not as effective and they can't think of what to say. And they're like, oh yeah, it's really good. And I'm like, "no, tell me about all the problems you had and tell me about all the success we've helped you create." [00:15:31] Jason: But in that moment, they're like, "oh my gosh, I'm taking a test right now in front of a camera. I don't know what to say." And then I don't get something good. So.  [00:15:39] Dan: Yeah, there's quite an art to doing that. And the word awkward definitely sticks out like a sore thumb from the invitation, like asking your people, "Hey, would you record a video testimonial?" All the way to interviewing them as well. [00:15:53] Dan: So we take a slightly different approach. And the invitation, we have a 47 percent success rate in getting your clients to show up for an interview. And that's all about the way our white glove invitation process works. [00:16:06] Jason: This is like all of their clients that they give you their information, you reach out and you can get about half to give you a full testimonial. [00:16:16] Dan: Yeah. [00:16:17] Jason: It's an amazing stat that I'm just saying, by the way, everybody, imagine if you got half of all of your clients to give you testimonials, you would look like an amazing business.  [00:16:27] Dan: So whether you're doing it yourself or somebody else, let me just give you a couple of pointers. We never use the words "video testimonial." [00:16:34] Dan: So it's always something along the lines of, "Hey, I realized that, you know, you've been living here for a month and you seem really happy." Or, you know, "you've recently had a transformation...  [00:16:44] Jason: We've managed your property for a while.  [00:16:45] Dan: Yep. So think something along those lines and say, "Hey you know, there are a couple of really cool individuals that we're trying to bring into our community, and they're on the fence about moving here, if they could hear firsthand what it's like living here from somebody like you, I think you'd have, you know, great neighbors, right?" Something along those lines. "Would you be open to meeting with one of our producers just for a quick 15 minute chat over video, just to ask you a few questions about your stay here? And you know, your story can be truly inspiring to others. And maybe you'll meet some new neighbors," something along those lines, right? So really getting creative and the invitation don't ask for video testimonials, really about, hey, how can you as the client contribute to somebody else's wellbeing, right? That's another human nature thing that's important. And then being able to pass it off to say, "Hey, when you meet with my producer," so it becomes less of you know, it's almost like if I said, "Jason, I'm going to send a news crew to your house tomorrow to interview you."" [00:17:41] Dan: You'd be like, "Oh my God, great!" Like you feel honored. Right? So that's the kind of invitation that we're trying to create here too.  [00:17:46] Jason: Yeah.  [00:17:47] Dan: And then honoring their time, honoring their stories and being a super, super easy, you know, real human being kind of conducting the interview and our 15 minute interview, it gets edited down to, you know, sometimes 60 seconds, maybe two minutes tops just for the golden sound bites that you need to help your your free marketing conversions. [00:18:04] Dan: So yeah, don't go out and ask for video testimonials. That's not going to go over very well. Just get creative with the invitation.  [00:18:10] Jason: Yeah. Good tip. So explain how your service works and what it is and what it's called. And like, so that people can understand the advantage that this can give them.  [00:18:21] Dan: Yeah, absolutely. [00:18:22] Dan: So we're a membership model. We are currently $189 per month to be a client of Share One. And we take care, as I mentioned before, the invitation. So we'll invite your clients. We'll remind them, answer any questions, scheduling and all that. And then basically schedule a call with one of our producers. [00:18:39] Dan: All of our producers are going to be highly trained on the specifics of what you're looking for. So your branding you know, what locations you're trying to fill, whatever that may be our producers already know going into the interview, what the soundbites are you looking for? And we'll basically coach them into answering questions. [00:18:55] Dan: So we'll help them with their cameras a little bit, their lighting. And say, Hey, why don't you finish this sentence and, you know, make sure it doesn't ramble on and on. So we're literally producers looking for these soundbites. So we'll coach them into basically saying the things that we need them to say. [00:19:09] Dan: And that 15 minute interview gets edited down. We add captions and then we deliver that back to you. And from inside of our portal, you can easily say, "Hey, this is a cool testimonial. I want to run it as an Instagram Reel or Facebook ad or anything like that. And we'll recut and reedit everything for you. [00:19:27] Dan: So we're basically completely done for you video testimonial service. Yeah, so we're affordable. We're white glove and we're extremely effective at what we do.  [00:19:38] Jason: Yeah, I mean at 189 a month, it's an absolute no brainer. Just the cost of getting people to do this stuff, or trying to go out and get cheap places to do it, like to edit some video that you capture yourself, the quality's just not going to be there. [00:19:53] Jason: I think the magic is probably in the coaching and in the right questions and in the process and then the editing, putting it together is going to make it all work.  [00:20:02] Dan: And then once you have the video testimonial, we have a couple of really cool new piece of technology that we can automatically push testimonials to certain parts of your marketing assets. [00:20:13] Dan: So we have a, like a floating widget that can sit in any corner of your website that says video testimony. As soon as you click on it, it pops up and people can start watching mobile friendly. You know, when consumers are about to take action. So whether it's a book a tour or schedule a call, there's this anxiety inside of them when they click that. So we have this really cool inline widget that can sit underneath the buy button or schedule button that basically it's just a whole bunch of videos that they can watch some quick social proof in terms of that they're making the right decision. [00:20:44] Dan: Send them over the edge. [00:20:45] Dan: Absolutely. So as a member of Share One and we'll push all those videos automatically as we collect them onto the different parts of your marketing assets.  [00:20:54] Jason: Yeah, nice. So this can be it like there's a code snippets that you can embed on your website stuff like that. Very cool Yeah, we found that conversion rates increase... we'll do on our websites that we do for clients, I call it a testimonial sandwich. So basically we have the main call to action form that's lower on the page and we'll put like maybe two testimonials above it could be videos most of the time It's like a face image and text and then below that we'll have testimonies that have been gathered from their review websites, but videos would maximize if you just had two or three videos that somebody watched before signing up with you, there's a scripture in the Bible that says "in the mouth of two or three words shall every word be established." [00:21:41] Jason: There's this thing that happens in people, if they watch two or three videos of testimonies, or even just see that you have two or three, and there's some sort of headline below them that, like, sums up what it's about, they'll just believe it. They think that this is how everything happens at your business. [00:21:56] Jason: And so the power of just having even two or three videos, now if you have a lot, and you're able to continually gather these from clients, and then maybe leverage getting them to give you positive reviews on review sites, as well, then maybe after they leave the video, there's this other thing, I think Cialdini talks about this as well, that once somebody takes a certain action, they're more likely to believe in that like a positive action towards a business are more likely to want to continue to do that. [00:22:27] Dan: Validates their decision, right? [00:22:29] Jason: Right. And so once somebody gives you a positive review like if a tenant gives you a positive review or an owner gives you positive review, what happens is they tend to have a longer lifetime value. They stay longer and then when you have a problem because something inevitably comes up. The tenant gets frustrated, or the owner gets frustrated about something. [00:22:51] Jason: They're more likely to give you the benefit of the doubt, because previously they acknowledged they had a good experience with you, and they're more likely to say, "Oh, they'll figure it out. And so, it just makes business easier. What we coach our clients on is the best time to get a testimonial or a review is at peak happiness. And for most tenants and owners, that's usually around tenant placement. That's once the tenants in place, the tenant's happiest and the owner is now happy. "Hey, I've got a tenant and they're paying rent," and that's when everybody's happiest. And so during their and owner, new client onboarding processes. [00:23:29] Jason: They could build in this connection with you guys to give you their info and you reach out and ask about their experience. And our usual script for clients when we're coaching them to do this directly is that they reach out, point out the good that they've done for them so far, and then ask them the loaded question, like how do you feel we've done so far? [00:23:51] Jason: And then they're like, "Oh, well, you just told me you did all this you took care of that leaky toilet. You did this and property is ready for me And yeah, it's been great." " What's your experience been like with ABC property management so far?" "Oh, yeah It's been great." Because you just pointed out all the good. For the owner, you're like we got a tenant in place. We got the rent collected should be hitting your bank account in the next couple days. Like how do you feel ABC property management's done so far?" [00:24:15] Jason: "Oh, yeah. You guys are great." "Awesome We love hearing that would you be willing to share that feedback with us online? Or would you be willing to share that feedback with somebody else? That would really help us out." "Oh, yeah." So, it's called the Law of Reciprocity. They want to reciprocate, because you pointed out that you did something for them. [00:24:35] Jason: Yeah, there's kind of this debt or this leverage and they're like, "yeah, sure. I'd be happy to. Awesome. I'm going to have our producers-" you say right? "Our producer reach out and they'll do a little interview with you and I think you'll really enjoy it, and we're really good at making you look good." [00:24:51] Dan: Yeah, so great point. [00:24:53] Dan: I mean, testimonials build trust ultimately, right? And trust lasts a very long time. So even being able to send testimonials to existing tenants or existing owners as a reassurance, like, you know, if an owner has been with you for years, it's like, "Hey, If they're ever doubting about leaving us, let's send them like a case study or something, you know, once every six months or so, just to kind of reaffirm that you guys are really good. [00:25:15] Dan: So, so we actually have technology. We actually have technology that can build into the CRM process to know exactly when to reach out. So that can be automated. And we also upon completion of the video testimonial, we automate the whole Google or Yelp or any other types of site reviews. Automatically for the people that we interview and then one more thing I want to touch on Jason is objections, right? [00:25:37] Dan: So video testimonials are super powerful to use to address all objections before they even come up. So if you know right off the bat that nine times out of 10 people are going to say, well, you're, you know, such and such place is cheaper or other property managers or, you know, only charge 8 percent or whatever." [00:25:55] Dan: Then using the video testimonials and you can cue your producers into collecting that as like, "Hey, initially I thought that going with X was going to be a little bit more expensive, but little did I know they took care of X, Y, Z." Right. So being able to have those little seeds or saying, "Hey, you know, yes, this apartment building is probably not the cheapest around, but I'm so glad I chose this because of XYZ. So being able to take those objections and understanding how to reverse engineer these interviews to be able to get those soundbites that are going to help you with your closing.  [00:26:24] Jason: So this is something that your producers are trained on. That is in part of your onboarding process with new clients, then it's probably to identify what actions or challenges do they tend to deal with? [00:26:36] Jason: And then as you're gathering testimonials, it becomes a goal to offset those.  [00:26:41] Dan: Absolutely. So every new client that comes on board, we do a deep dive really understanding. who their audiences are going to be, who they're trying to attract, where these video testimonials are going to be displayed where these people are coming from, essentially trying to understand like what's in that prospect's mind frame, like what are they looking at when they're watching this? So that we can really kind of, you know, hit a home run for them. [00:27:03] Jason: Yeah, I love this. I think good testimonials are more important than most companies' marketing. They're more important than most companies' websites. They're more important than most everything that a company does to try and get new business. They don't understand the impact. And if you have negative reviews, which is like the opposite, it's like a clamp on anything that you could potentially do in your entire sales pipeline, any marketing you do, anything else, if you have negative reviews. People will check you out. People want to know, can they trust you? So they're looking for indicators. Even if they heard about you word of mouth or whatever, they might still go check and they're like, "well, they have a bunch of bad reviews. Maybe we should do some more research and find another company." And so the impact of that, I think is often underestimated. You can have the ugliest website. You can have the worst branding. You can have all the other leaks that exist in businesses, but if you have great testimonials and great reviews online, people will still work with you and those will be warm leads. [00:28:08] Jason: Like they'll trust you. There's stats that suggest that people trust online reviews or testimonials as much as word of mouth from a trusted friend or advisor if the reviews are credible, unlike some on Amazon. And then, so like the conversion rate or the close rate then is really high and you don't have to have as good of a website, you don't have to be as good at sales. You don't have to be as good at marketing. Good testimonials and good feedback really solves a myriad of marketing sins.  [00:28:37] Dan: Yeah, absolutely. And then it's reputation management too. So if you do have some bad reviews on Google, you can easily upload videos onto your Google business profile and you can upload positive video reviews. [00:28:49] Dan: And when somebody reads something that's written that's negative and they go to your website and there's what we call wall of love, which is basically a whole bunch of videos saying how great, you know, you are, that's a game changer.  [00:29:00] Jason: That's an outlier. That negative review is now an outlier. You know, owners know that there's going to be upset and negative tenants. [00:29:06] Jason: And that's a given in property management. But they want to know that you know how to deal with those situations and that you're making changes or improvements or whatever. So having good responses is also can be important on those reviews. So having a whole wall of proof, yeah, that overcomes a lot of challenges. [00:29:24] Jason: So well cool, Dan. I appreciate you coming on the show. I wanted to announce Dan, you're coming to DoorGrow Live. You're going to be talking at our event in May about some of this stuff, but going even deeper into how people can have an impact in a way that I think would help grow and scale their business, which was what we're all about at DoorGrow. [00:29:45] Jason: And so everybody, make sure and go and check out the details at doorgrowlive.Com. And we were bringing in some really cool experts that are going to be talking about a variety of different things. And Dan is going to be one of those. So really excited to have you at that, Dan.  [00:30:02] Jason: Super excited. Can't wait for it.  [00:30:05] Jason: Yeah, that's going to be really cool. And so if you want to take things to the next level and grow your business, this is the place to be. And can you give them a teaser of what you might be sharing at this?  [00:30:15] Dan: Yeah, absolutely. So, being able to present actual case studies in terms of property management and give solid advice and examples on how you can immediately start using video testimonials and leveraging social proof to be able to increase your conversions and also teaching you how to collect them. [00:30:33] Dan: And everything to do with social proof. So I'm super excited about that.  [00:30:37] Jason: This will be really cool. So make sure to get your tickets to DoorGrow Live. Go to doorgrowlive.Com. Dan, I appreciate you coming on the show. How can people learn more about Share One and get connected with what you're doing? [00:30:51] Dan: Absolutely. So our website is www.share.one O N E. And I think, Jason, we might put something nice together for your listeners and we'll add that to the show notes.  [00:31:01] Jason: Awesome. All right, appreciate you coming and hanging out with us here on the DoorGrow show and excited to do more stuff with you in the future. [00:31:08] Jason: All right. So, if you are a property management entrepreneur and you're wanting to grow your business, add doors, reach out to us at DoorGrow. We can help you with that. So until next time, everybody to our mutual growth. Bye, everyone. [00:31:19] Jason: you just listened to the #DoorGrowShow. We are building a community of the savviest property management entrepreneurs on the planet in the DoorGrowClub. Join your fellow DoorGrow Hackers at doorgrowclub.com. Listen, everyone is doing the same stuff. SEO, PPC, pay-per-lead content, social direct mail, and they still struggle to grow!  [00:31:46] Jason: At DoorGrow, we solve your biggest challenge: getting deals and growing your business. Find out more at doorgrow.com. Find any show notes or links from today's episode on our blog doorgrow.com, and to get notified of future events and news subscribe to our newsletter at doorgrow.com/subscribe. Until next time, take what you learn and start DoorGrow Hacking your business and your life.

"Why do some people seem to effortlessly connect, persuade, and close more business, while others struggle to get a simple 'maybe'? Is it confidence? Charisma? Or is there something deeper at play? The truth is, that most people approach communication, networking, and sales backward. They focus on what they want to say and what they want people to know, rather than understanding what drives people to say yes. Today, I'm breaking down Robert Cialdini's best-seller, Influence: The Psychology of Persuasion, one of the most powerful books ever written on the science of persuasion. And here's the kicker: we're diving into the new insights and applications from the book's latest edition, including Cialdini's newest, 7th principle of persuasion, which changes the game for how we influence and build trust. If you want to increase sales, communicate more effectively, or simply understand what moves people, then stick around. This episode is about to change the way you see influence forever." Important: I encourage you all to read these books or listen to them on Audible. My hope is that these short-form synopsis's will awaken you to some great books to put on your list.   Contact Robert Cialdini: https://www.influenceatwork.com/  Influence - The Psychology of Persuasion: https://amzn.to/4jMx3od    Welcome to the Makes Sense with Dr. JC Doornick Podcast: This podcast covers topics that expand human consciousness and performance. On the Makes Sense Podcast, we acknowledge that it's who you are that determines how well what you do works and that perception is a subjective and acquired taste. When you change the way you look at things, the things you look at begin to change. Welcome to the uprising of the sleepwalking masses. Welcome to the Makes Sense with Dr. JC Doornick Podcast. Makes Sense Mondays is LIVE STREAMED weekly on Mondays at 8am est on Facebook, Linkedin, and Youtube   ►Follow the Dr. JC Doornick and the Makes Sense Academy: Instagram: / drjcdoornick   Facebook: / makessensepodcast   YouTube: / drjcdoornick   PLEASE SUBSCRIBE/RATE/REVIEW & SHARE our new podcast.   FOLLOW the NEW Podcast - You will find a "Follow" button top right. This will enable the podcast software to alert you when a new episode launches each week. Apple: https://podcasts.apple.com/ca/podcast/makes-sense-with-dr-jc-doornick/id1730954168  Spotify: https://open.spotify.com/show/1WHfKWDDReMtrGFz4kkZs9?si=09e1725487d6484e    Podcast Affiliates: Kwik Learning: Many people ask me where i get all these topics for almost 15 years. I have learned to read at almost 4 times faster with 10X retention from Kwik Learning. Learn how to learn and earn with Jim Kwik. Get his program at a special discount here: https://jimkwik.com/dragon   OUR SPONSORS: - Makes Sense Academy: Enjoy the show and consider joining our psychological safe haven and environment where you can begin to thrive. The Makes Sense Academy. https://www.skool.com/makes-sense-academy/about - The Sati Experience: A retreat designed for the married couple that truly loves one another yet wants to take their love to that higher magical level where. Come relax, reestablish and renew your love at the Sati Experience. https://www.satiexperience.com   I have been using Streamyard for years now and it is simply the easiest and most efficient platform ever for live streaming and recording video content. Check itout. You will be happy you did. https://streamyard.com/pal/d/6657951207522304   Highlights 0:00 - Intro 1:27 - Topic of Discussion - INFLUENCE - The Psychology of Persuasion) 3:32 - Welcome to the Makes Sense Podcast and Thanks to Sponsors 5:53 - Book Summary - Dragon's Sense of it? 6:18 - The Science of Influence is not about Manipulation 9:31 - About the Author - Robert Cialdini 11:54 - The Seven Principles 19:19 - Seventh NEW Principle - UNITY 22:33 - Deeper insights and Takeaways from New Edition  

This is the second episode of the Squiggly Careers Videobook Club where Helen and Sarah focus on a different Videobook each week in January and identify insights and ideas that everyone can put into action to support their career development. This week, the focus is on Influence by Robert B. Cialdini. In today's episode, Helen and Robert discuss his work and how it can be applied to people's career development. The Squiggly Careers Videobook Club is brought to you in partnership with LIT Videobooks, who have given the Squiggly Careers Community access to their library of videobooks for free in January and February 2025. Use this link (before the end of Jan 2025) to sign-up and get free access: https://amazingif.typeform.com/videobookclubFor more information on Squiggly Careers, email helenandsarah@squigglycareers.com1. Join our free Videobook Club: https://amazingif.typeform.com/videobookclub2. Sign up for our Squiggly Careers Skills Sprint: https://bit.ly/skillssprint20243. Sign up for PodMail, a weekly summary of the latest squiggly career tools: https://bit.ly/sc-podmail4. Read our books ‘The Squiggly Career' and ‘You Coach You': https://www.amazingif.com/books/ Hosted on Acast. See acast.com/privacy for more information.

Today we're revisiting some clips from the top 6 episodes of 2024, chosen by the audience's overwhelming response. These highlights give you insights into delegation, the essence of marketing performance indicators, and groundbreaking strategies from thought leaders like Dr. Robert Cialdini. Each segment delivers strategies and principles, showcasing why these conversations resonated deeply throughout the year. Get ready for a quick yet profound dive into what made these episodes truly stand out.Chapters:00:00:00 - Looking back over 2024! Thank you For Another Year!00:05:00 - Episode 591: Is Delegation Your Kryptonite? Conquer the 4 Levels and Free Up Your Time00:13:53 - Episode 575: The Duct Tape Marketing Method: Revamping Small Business Strategies with John Jantsch00:18:35 - Episode 623: The 7 Bedrock Principles of Influence for Any Marketer with Dr. Robert Cialdini00:31:26 - Episode 630: 3 Essential Marketing Performance Indicators You're Not Using…But Should00:38:43 - Episode 613: What Are Marketing Performance Metrics™ & Why Are They Important?LINKS AND RESOURCES:Tier 11 JobsPerpetual Traffic on YouTubeTiereleven.comMongoose MediaPerpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Lauren on Instagram and Connect with Ralph on LinkedInThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:AppSumo - 13% off with code traffic13AdCritter for Agencies

Ten essential communication strategies designed to elevate your skills.2024 has been an incredible year for learning and growth, and as we head into 2025, there's no better time to reflect on the skills and strategies that can shape our communication and careers. In this special episode of Think Fast, Talk Smart, Matt Abrahams takes us through ten standout lessons from the past year. These aren't just ideas to remember — they're practices to evolve with. From Priya Parker's insights on generous authority to Huggy Rao's call to cut through jargon monoxide, each concept highlights how small shifts in mindset and behavior can lead to big transformations. With actionable advice and real-world examples, this episode is packed with inspiration to help you Think Fast, Talk Smart, and communicate better in the year ahead.Thank you to our Sponsor Superhuman for offering the TFTS community one month free.Episode Reference Links:Ep.174 Fix Meetings: Transform Gatherings Into Meaningful MomentsEp.164 Using "Pre-suasion" to Influence OthersEp.158 Hope for Cynics: Building Trusting Relationships through CommunicationEp.156 Creative Communication: How Our Design Choices Illustrate Our ValuesEp.148 Conviction and Compassion: How to Have Hard ConversationsEp.142 Power and Persuasion: Live Insights from Stanford ExpertsEp.137 When Words Aren't Enough: How to Excel at Nonverbal CommunicationEp.138 Speak Your Truth: Why Authenticity Leads to Better CommunicationEp.134 How to Chat with Bots: The Secrets to Getting the Information You Need from AIEp.131 Friction Fixing: How to Use Obstacles to Your Advantage          Ep.120 A Few of Matt's Favorite Things: 10 Communication Takeaways from 2023's TFTS Episodes Connect:Premium Signup >>>> Think Fast Talk Smart PremiumEmail Questions & Feedback >>> hello@fastersmarter.ioEpisode Transcripts >>> Think Fast Talk Smart WebsiteNewsletter Signup + English Language Learning >>> FasterSmarter.ioThink Fast Talk Smart >>> LinkedIn, Instagram, YouTubeMatt Abrahams >>> LinkedInChapters:(00:00) - Introduction (02:23) - Priya Parker: Gatherings And Generous Authority (04:29) - Robert Cialdini: Pre-Suasion (06:15) - Jamil Zaki: Trust Loudly (07:28) - Scott Dorley: Design Your Environment (09:54) - Irv Grousbeck: Brevity Conveys Conviction (11:23) - Michele Gelfand: Mind Your Metaphors (12:53) - Dana Carney: Take Space With Words (14:23) - Julia Minson: Use Hear When In Conflict (16:59) - Jeremy Utley And Kian Gohar: How To Chat With Bots (18:38) - Huggy Rao: Avoid Jargon Monoxide (20:44) - Conclusion ********Become a Faster Smarter Supporter by joining TFTS Premium.Take advantage of our Sponsor offer from Superhuman