Podcast appearances and mentions of Robert Cialdini

Our guest in this episode is Patrick van der Burght, one of the world's leading experts in the science of ethical persuasion. After a challenging start as a sales rep for a product with a terrible reputation, Patrick discovered the powerful work of Dr. Robert Cialdini, using its principles to turn that product into a market leader. He now dedicates his work to teaching business owners a proven framework for building stronger connections and achieving their most important outcomes with complete integrity.In our fascinating chat, we explored the science of human decision-making and the critical difference between honest influence and dishonest manipulation. Key points discussed include:* Ethical persuasion builds long-term success; manipulation is a short-term win that ultimately leads to disaster.* True influence comes from highlighting genuine facts, not inventing falsehoods to create artificial pressure.* Understanding the seven universal principles of persuasion helps you build genuine trust and guide decisions ethically.Listen to the podcast to find out more.Innovabiz Substack is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber.Show Notes from this episode with Patrick van der BurghtIt was an absolute honour to welcome Patrick van der Burght, one of the world's leading experts in the science of ethical persuasion, to the InnovaBuzz podcast. As business owners, we pour so much of ourselves into our work, yet often feel like we're guessing when it comes to getting the cooperation and compliance we need to succeed. Patrick pulled back the curtain on this exact challenge, revealing that influence isn't an art form reserved for a select few; it's a science that any of us can learn to apply, ethically and effectively.Our conversation illuminated a powerful truth: you can significantly increase the number of "yeses" you receive without twisting arms or compromising your integrity. It's about understanding the psychology of human decision-making and learning how to formulate your requests in a way that makes it easier for people to agree. Patrick's passion for this topic is infectious, born from a deep-seated compassion for hardworking entrepreneurs who are leaving success on the table simply because they don't yet know this proven framework.The Dry Suit Epiphany: From Being Laughed At to Market LeaderI was fascinated by Patrick's own origin story in persuasion science. As a young sales rep in the scuba diving industry, he took on a brand of dry suits that had a disastrous reputation; the year before, they had all leaked. When he presented the new, improved product to his retailers, they literally laughed at him. He had a great product, but a total lack of trust in the market. It was a classic business nightmare.Facing this challenge, he dove into the work of Dr. Robert Cialdini and began applying the universal principles of persuasion. By strategically and ethically bringing the right facts to the surface, he was able to rebuild trust and reframe the conversation. The result? In just 18 months, that once-mocked dry suit became the market leader. That experience converted Patrick for life, proving that this science had the power to turn even the most difficult situations around.Walking the Ethical Tightrope: Persuasion vs. ManipulationPatrick was crystal clear on a point that I know concerns many of us: the fine line between ethical persuasion and outright manipulation. He offered a brilliant litmus test. Unethical persuasion, like the shoe salesperson lying about having the "last pair," involves importing falsehoods into a situation to pressure a decision. It might create a short-term win, but it inevitably leads to long-term disaster once the deceit is discovered.Ethical persuasion, on the other hand, is about bringing naturally occurring truths to the surface. If the TV you want truly is the last one in stock, you as the customer want to be told that information to make an informed choice. The key is honesty. Ethical influence is not about creating false scarcity or pressure; it's about highlighting genuine facts that help someone make a better, easier decision that serves their own interests.The Three 'Cancers' of Unethical InfluenceGoing a step further, Patrick shared the devastating long-term costs of fostering a dishonest culture, which he powerfully described as "three cancers." The first is the stress it places on employees, most of whom dislike being asked to lie, leading to more sick days. The second is a much higher staff turnover, as good people will seek employment elsewhere, creating a huge cost in hiring and training.The third cancer is perhaps the most insidious: the only people who don't mind being unethical are, well, unethical people. These are not the employees you want, as their dishonesty won't be limited to your customers; it will extend to side deals and stealing office supplies. Patrick's point is stark and clear: a business built on deceit will ultimately rot from the inside out.A Quick Tour of the Seven Universal Principles of InfluenceAt the heart of Patrick's work are the seven universal principles that work across all cultures: Reciprocity (we feel obliged to give back), Liking (we say yes to people we like), and the new principle of Unity (we are influenced by those we share an identity with). These first three are all about building relationships.The next principles help reduce uncertainty: Social Proof (we follow the lead of similar others) and Authority (we defer to experts). Finally, to motivate action, we have Consistency (we stick with our commitments) and Scarcity (we want more of what we can have less of). Understanding these fundamental drivers is the first step to applying them.Turning a Bad Review into a Trust-Building MomentSo how does this work in the real world? Patrick gave a masterful example of handling a negative online review. The wrong move is to ignore it or get defensive. Instead, you can respond by first acknowledging the person's bad experience. This simple act of honesty immediately establishes you as a trustworthy source of information because you're acting against your own immediate self-interest.Then, you can gently pivot to social proof by saying something like, "As you can see from our 128 other positive reviews, your experience is not what normally happens here." This validates the complaint while reassuring any future customers that the issue was an exception, not the rule. It's a brilliant way to turn a negative into a powerful display of credibility.Your First Step into the Science of InfluenceUltimately, what I took away from my chat with Patrick is that we don't have to operate on guesswork. Whether we're in sales, marketing, HR, or even just trying to get our kids to do their homework, we are constantly in situations where we need to be persuasive. There is a science to it, one that is ethical, available, and incredibly potent.As Patrick advised, the easiest first step for anyone is to simply become aware that this science exists. A great way to start is by picking up Dr. Cialdini's foundational book, Influence. By learning the principles, you can start to spot opportunities to ethically and effectively build stronger connections and achieve the outcomes you're working so hard for.In Summary: Patrick van der Burght provides a compelling and ethical framework for influence. His message is a game-changer: stop guessing and start learning the science of human decision-making. By applying these proven principles with honesty and integrity, you can not only achieve greater success but also build deeper, more trusting, and more enduring relationships in every area of your life.ActionRealize there is a science to how people make decisions that is available for you to learn. As a first practical step, follow Patrick's recommendation and get Dr. Cialdini's foundational book, Influence, to begin understanding these powerful principles.Reach OutYou can reach out and thank Patrick on his website, or connect with him on LinkedIn. Patrick has also generously provided a Free Influence & Persuasion Guide which includes a downloadable ebook.Links:* Website – Ethical Pursuasion* LinkedIn* Facebook* X (formerly Twitter) – @yesmoreoften* Instagram – @ethical_persuasion* YouTube* TikTok* Free Influence & Persuasion GuideBooks:* Influence, New and Expanded: The Psychology of Persuasion by Robert B. Cialdini* How to Hear YES More Often: Harnessing the Power of Influence and Ethical Persuasion in Business by Patrick Van Der Burght, Leopold Ajami, and John DoorbarCool Things About Patrick* He's a land, sea, and air adventurer who found his calling on cassette tapes. There's a fantastic juxtaposition between his adventurous, hands-on life as a commercial pilot, scuba diver, and Harley rider, and the old-school, analogue way he discovered his passion: listening to Dr. Cialdini's work on cassette tapes in the late 90s.* He had the courage to cold-email his hero. After being inspired by the tapes, he didn't just become a fan; he took the initiative to email Dr. Cialdini directly for permission to teach the material. That single act of proactive courage fundamentally shaped his professional journey.* His Harley adventures are a shared passion. The image of a Harley rider often evokes a solo journey, but Patrick's spouse also enjoys riding, making it a shared activity. This adds a wonderful layer of warmth and partnership to his adventurous side.* He's on a mission to equip the next generation with a "crucial life skill." His strong desire isn't just to coach professionals, but to teach ethical persuasion to young people in schools, preparing them for a future where social influence is a top-ranked skill needed for success.Ready to move beyond just creating content and start creating real connection?In the Age of AI, the future belongs to those who can amplify human wisdom. Flywheel Nation is MORE than a community; it's a movement for creators and visionaries dedicated to shaping a more human future.Join us as we co-create that future for ethical AI. Here you will tap into the collective wisdom of leaders who prioritize connection over automation, find powerful collaborations that elevate your impact, and help illuminate the path forward.This is your invitation to not only grow your business but to become a lighthouse for others.Join the movement. Visit innovabiz.co/flywheel to be a part of the conversation.VideoThanks for reading Innovabiz Substack! This post is public so feel free to share it. 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Analizamos los 6 principios de persuasión que estableció Robert Cialdini para maximizar las ventas de cualquier negocio.Pero antes, recuerda que, si todavía no te has apuntado, puedes unirte ahora mismo a la lista de correo Press Start y recibir cada día un nuevo consejo de ventas

A resilient mindset is forged in life's toughest moments, and Tim Storey knows this all too well. Despite growing up in poverty and losing his father and sister at a young age, he refused to remain stuck in pain and limitation. With guidance from mentors and the power of self-motivation, he rose above hardship and has become a renowned speaker and life coach, transforming the lives of both celebrities and everyday people. In this episode, Tim shares how to develop a miracle mentality, turn setbacks into extraordinary comebacks, and build the right mindset and habits for growth. In this episode, Hala and Tim will discuss: (00:00) Introduction (02:52) Overcoming Life Interruptions at a Young Age (10:20) The Miracle Mentality Framework (20:44) Exploring Good Ideas vs. God Ideas (31:22) The Psychology of Audience Connection (39:14) Miracle or Mess: Evaluating Life Decisions (44:13) The Law of the Harvest: Building a Mindset of Positivity (50:56) How to Transform Setbacks into Comebacks (58:50) AI Insights and Success Lessons for Entrepreneurs Tim Storey is a culture-influencing thought leader, life strategist, author, speaker, and counselor. He has been labeled the “Original Comeback Coach” for coaching high-profile individuals in seasons of recovery and discovery. Having spoken in over 80 countries globally, Tim inspires people of all backgrounds with his Miracle Mentality philosophy, encouraging self-improvement, mindset shifts, and personal transformation. Sponsored By: Airbnb - Find yourself a cohost at airbnb.com/host  Indeed - Get a $75 sponsored job credit to boost your job's visibility at Indeed.com/PROFITING  Shopify - Start your $1/month trial at Shopify.com/profiting.  Mercury - Streamline your banking and finances in one place. Learn more at mercury.com/profiting  Open Phone - Get 20% off your first 6 months at OpenPhone.com/profiting.  DeleteMe - Remove your personal data online. Get 20% off DeleteMe consumer plans at to joindeleteme.com/profiting  SKIMS - Shop SKIMS Fits Everybody collection at SKIMS.com  Policy Genius - Secure your family's future with Policygenius. Head to policygenius.com/profiting  Masterclass - Get an additional 15% off any annual membership at https://masterclass.com/profiting  BitDefender - Save 30% on your subscription at bitdefender.com/profiting  Resources Mentioned: YAP E95 with Tim Storey: youngandprofiting.co/MiracleMindset  Tim's Podcast: bit.ly/MMWTS-apple  Tim's Instagram: instagram.com/timstoreyofficial Tim's Facebook: facebook.com/TimStoreyOfficial  Tim's Website: timstorey.com   Atomic Habits by James Clear: bit.ly/A_Habits  The Life of Michelangelo by Ascanio Condivi: bit.ly/LifeMichelangelo  Active Deals - youngandprofiting.com/deals  Key YAP Links Reviews - ratethispodcast.com/yap YouTube - youtube.com/c/YoungandProfiting LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ Social + Podcast Services: yapmedia.com Transcripts - youngandprofiting.com/episodes-new  Entrepreneurship, Entrepreneurship Podcast, Business, Business Podcast, Self Improvement, Self-Improvement, Personal Development, Starting a Business, Strategy, Investing, Sales, Selling, Psychology, Productivity, Entrepreneurs, AI, Artificial Intelligence, Technology, Marketing, Negotiation, Money, Finance, Side Hustle, Startup, Mental Health, Career, Leadership, Mindset, Health, Growth Mindset, Human Nature, Human Psychology, Critical Thinking, Robert Greene, Chris Voss, Robert Cialdini

Ever wonder what separates a struggling inspector from a thriving business owner? Spoiler: it's rarely about technical knowledge.We've identified a consistent pattern—where most professionals fall short isn't in understanding building systems, but in mastering the crucial soft skills that drive business success. In this candid conversation, I reveal the five books that transformed my approach to home inspection and business ownership, and continue to serve as my go-to resources during morning routines and office days.From Robert Greene's "Laws of Human Nature," which has saved me countless headaches by teaching me to observe client behavior objectively, to Sun Tzu's surprisingly relevant "Art of War" with its business strategy gems like "let your competitor make the opening," these recommendations address the skills gap that technical training never covers. I share how Dale Carnegie's classic people skills manual dramatically improved my inspection delivery, why Jacob Goldstein's financial literacy primer should be required reading for every business owner, and how Robert Cialdini's psychology insights have helped me communicate more effectively with anxious clients.These aren't trendy self-help titles—they're practical, skill-building resources that have directly contributed to better client experiences, smoother inspections, and ultimately, a more profitable business. Whether you're a seasoned inspector or just starting out, implementing these principles could be the difference between merely surviving and truly thriving in this competitive industry. What morning routine or "office day" practice has most improved your inspection business?Check out our home inspection app at www.inspectortoolbelt.comNeed a home inspection website? See samples of our website at www.inspectortoolbelt.com/home-inspection-websites*The views and opinions expressed in this podcast, and the guests on it, do not necessarily reflect the views and opinions of Inspector Toolbelt and its associates.

In this episode of Healthy Mind, Healthy Life, host Avik Chakraborty sits down with Patrick van der Burght, persuasion expert and founding member of the Cialdini Institute, to explore the science of ethical influence. From workplace negotiations to everyday decision-making, persuasion plays a vital role in our lives—but it doesn't have to rely on manipulation. Patrick shares practical insights on the 7 universal principles of persuasion, how to spot when influence crosses into unethical territory, and why understanding human decision-making is crucial in today's distraction-filled world. This conversation offers listeners a clear framework to use persuasion responsibly while reducing stress, building stronger relationships, and creating long-term success. About the Guest  : Patrick van der Burght is an international keynote speaker, trainer, and persuasion strategist. As a business partner of Dr. Robert Cialdini—the world-renowned author of Influence—Patrick has been teaching ethical persuasion since 2000. He is the author of How to Hear YES More Often and leads workshops and programs worldwide that help professionals communicate with integrity, avoid manipulative tactics, and leverage science-backed persuasion for lasting impact. Key Takeaways:   Persuasion can be used ethically or unethically—science shows unethical tactics deliver only short-term wins but damage trust long-term. The three ethical filter questions: Are you telling the truth? Is the information naturally there (not exaggerated)? Is the request wise for both sides? Seven principles of persuasion—Reciprocity, Liking, Unity, Social Proof, Authority, Consistency, and Scarcity—work across all cultures and contexts. Scarcity is the most misused principle online; knowing how it works protects us from manipulation. Decision-making is mostly subconscious: 95% of decisions are made by System 1 (shortcuts), not System 2 (logic). This makes persuasion science more relevant than ever. Ethical persuasion creates stronger relationships, lowers stress, and builds trust in business and personal life. Products and ideas don't always “speak for themselves.” Without effective communication, uncertainty leads people to decide not to decide. Connect with the Guest   Website: ethicalpersuasion.com.auLinkedIn: Patrick van der Burght (searchable profile)Free eBook + 7-Day Influence Challenge available on his siteDownload free resources directly from the site—no email required—or join the 7-Day Influence Challenge. Want to be a guest on Healthy Mind, Healthy Life? DM on PM – Send me a message on PodMatch DM Me Here: https://www.podmatch.com/hostdetailpreview/avik Disclaimer   This video is for educational and informational purposes only. The views expressed are the personal opinions of the guest and do not reflect the views of the host or Healthy Mind By Avik™️. We do not intend to harm, defame, or discredit any person, organization, brand, product, country, or profession mentioned. All third-party media used remain the property of their respective owners and are used under fair use for informational purposes. By watching, you acknowledge and accept this disclaimer. Healthy Mind By Avik™️ is a global platform redefining mental health as a necessity, not a luxury. Born during the pandemic, it's become a sanctuary for healing, growth, and mindful living. Hosted by Avik Chakraborty—storyteller, survivor, wellness advocate—this channel shares powerful podcasts and soul-nurturing conversations on: • Mental Health & Emotional Well-being• Mindfulness & Spiritual Growth• Holistic Healing & Conscious Living• Trauma Recovery & Self-Empowerment With over 4,400+ episodes and 168.4K+ global listeners, join us as we unite voices, break stigma, and build a world where every story matters.

To influence someone, we have to change their minds – or so we have been told. But what if that's exactly why your message keeps falling flat?In this episode, you'll learn why changing minds is overrated – and how to be influential in today's world.Our guest is Steve Martin, one of the world's top minds in behavioral science and longtime business partner of Robert Cialdini, the godfather of persuasion. Steve has spent 20+ years translating psychology into action and is the author of “Messengers” and his new book “Influence at Work”. Here's what we break down:How you can influence behaviors without changing believesWhat makes people trust you – especially in an era of deepfakes, AI, and "super-distrusters"How to become a messenger worth listening to, not just another voice in the feedIf you want to be more effective in how you show up in the world, this conversation will change the way you think about influence.Find out more about Steve Martin: https://influenceatwork.co.uk/Subscribed to the Speak Like a CEO newsletter to become a top 1% communicator: https://eo-ipso-comms.kit.com/profile/posts

In this episode of The Second Act Executive Podcast, host Antoinette Wolf—former corporate executive turned philanthropist, entrepreneur, licensed real estate agent, author, and mother—unpacks what Apple's latest product release means for entrepreneurs in their second act and why innovation should guide both business and investing decisions (not financial advice).She also dives into executive wellness, sharing practical stretches for men and women that fit into the workday, introduces Robert Cialdini's classic Influence as a must-read for founders, and explores September's astrological themes for business strategy and portfolio alignment.Antoinette also honors September 11th, reflecting on its enduring impact and the resilience that leaders can carry forward today.Tune in for insights that blend strategy, health, and legacy—so you can thrive in your second act.

When eight-year-old David Eagleman fell from a roof, his brain created the illusion that time slowed down during the 0.6-second fall. This accident sparked his lifelong fascination with human psychology and how the brain constructs our perception of time and reality, ultimately shaping his path as a leading neuroscientist. In this episode, David explores the concepts of time perception, sensory substitution, and livewiring, revealing how the brain rewires itself, why perception is an illusion, and whether humans could one day unlock a sixth or seventh sense. In this episode, Hala and David will discuss: (00:00) Introduction (01:26) Childhood Fall and Slowed Time Perception (06:46) Exploring the Concept of Umwelt (10:33) Animal Senses and Human Nature Limitations (16:46) Brain Plasticity vs. Livewiring Explained (27:50) Sensory Substitution and the Future of Senses (36:29) The Psychology of Why We Dream (42:02) The Intersection Between Science and Religion (48:47) The Future of Livewired Technology (51:39) AI vs. Livewired Systems and Human Potential David Eagleman is a neuroscientist at Stanford University, a bestselling author, and the founder of Neosensory and BrainCheck. He is the writer and presenter of the international PBS series The Brain with David Eagleman and The Creative Brain on Netflix. His bestselling book Livewired reveals how the brain adapts in real time, reshaping our understanding of perception, consciousness, and human psychology. Sponsored By: Airbnb - Find yourself a cohost at airbnb.com/host  Indeed - Get a $75 sponsored job credit to boost your job's visibility at Indeed.com/PROFITING  Shopify - Start your $1/month trial at Shopify.com/profiting.  Mercury - Streamline your banking and finances in one place. Learn more at mercury.com/profiting  Open Phone - Get 20% off your first 6 months at OpenPhone.com/profiting.  DeleteMe - Remove your personal data online. Get 20% off DeleteMe consumer plans at to joindeleteme.com/profiting  SKIMS - Shop SKIMS Fits Everybody collection at SKIMS.com  Policy Genius - Secure your family's future with Policygenius. Head to policygenius.com/profiting  Masterclass - Get an additional 15% off any annual membership at https://masterclass.com/profiting  BitDefender - Save 30% on your subscription at bitdefender.com/profiting  Resources Mentioned: David's Book, Livewired: bit.ly/Livewired  David's Website: eagleman.com  Active Deals - youngandprofiting.com/deals  Key YAP Links Reviews - ratethispodcast.com/yap YouTube - youtube.com/c/YoungandProfiting LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ Social + Podcast Services: yapmedia.com Transcripts - youngandprofiting.com/episodes-new  Entrepreneurship, Entrepreneurship Podcast, Business, Business Podcast, Self Improvement, Self-Improvement, Personal Development, Starting a Business, Strategy, Investing, Sales, Selling, Psychology, Productivity, Entrepreneurs, AI, Artificial Intelligence, Technology, Marketing, Negotiation, Money, Finance, Side Hustle, Startup, Mental Health, Career, Leadership, Mindset, Health, Growth Mindset, Human Behavior,, Habits, Positivity, Critical Thinking, Robert Greene, Chris Voss, Robert Cialdini  

Madeline Mann shares insider tips and strategies for landing exciting new career opportunities.— YOU'LL LEARN — 1) The resume mistake high achievers make2) The simple tweak that dramatically nets you more inbound opportunities3) The interview hack that makes you sound like an expertSubscribe or visit AwesomeAtYourJob.com/ep1090 for clickable versions of the links below. — ABOUT MADELINE — Madeline Mann is an HR & Recruiting leader who spun her insider knowledge of the hiring process into an award-winning career coaching empire, called Self Made Millennial. Mann is now known for turning job seekers into Job Shoppers, to enable any professional to land high-paying job offers for seemingly unattainable roles. Her clients have landed at companies such as Netflix, Google, Goldman Sachs, Deloitte, NBC Universal, Amazon, and more. She lives in Los Angeles.• Book: Reverse the Search: How to Turn Job Seeking into Job Shopping• LinkedIn: Madeline Mann• Website: MadelineMann.com• YouTube: Self-Made Millennial— RESOURCES MENTIONED IN THE SHOW — • Book: The Game: Penetrating the Secret Society of Pickup Artists by Neil Strauss• Book: Influence: The Psychology of Persuasion by Robert Cialdini• Book: Multipliers: How the Best Leaders Make Everyone Smarter by Liz Wiseman and Greg McKeown• Past episode: 217: An Effective (but Rare) Strategy to Snag Your Dream Job with Kristen Berndt• Past episode: 664: Dr. Robert Cialdini on How to Persuade with the 7 Universal Principles of Influence• Past episode: 719: Liz Wiseman Reveals the Five Practices of Indispensable, High-Impact Players— THANK YOU SPONSORS! — • Strawberry.me. Claim your $50 credit and build momentum in your career with Strawberry.me/Awesome• LinkedIn Jobs. Post your job for free at linkedin.com/beawesome• Quince. Get free shipping and 365-day returns on your order with Quince.com/Awesome• Square. See how Square can transform your business by visiting Square.com/go/awesomeSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In der Geschichte des Vertriebs gibt es eine kaum zu überschätzende Größe: die Sympathie. Während sich viele auf Fakten und Zahlen stützen, lehrt die Erfahrung, dass Sympathie Türen öffnet und Beziehungen stärkt. Robert Cialdini, ein Meister der Psychologie, hat untersucht, wie die manipulative Macht der Sympathie subtile Verbindungen schafft und sogar Entscheidungen beeinflusst. Haben wir uns jemals gefragt, warum der Nachbar, der immer freundlich grüßt, plötzlich die erste Wahl wird, wenn wir seine Dienstleistung benötigen? Nicht nur zuhören, sondern mitreden? Hier: https://stephanheinrich.com/skool   Sympathie ist oft der entscheidende Faktor, der trockene Fakten in warme Beziehungen verwandelt. Laut Cialdini kann ein freundliches Lächeln oder ein ehrliches Interesse mehr bewirken als lange Stunden mit Angeboten und Diagrammen. Wir werden anders wahrgenommen, wenn wir Sympathie zeigen - das steigert die Chance, im Gedächtnis zu bleiben. Persönliche Geschichten und kleine erlebte Details schaffen Nähe und Vertrauen. In einer Welt voller Konkurrenz bleibt der sympathische Verkäufer in Erinnerung, während andere vielleicht nur als Namen auf einem Papier verweilen. Der Einfluss der Sympathie manifestiert sich oft in den kleinen Dingen, die wir vielleicht für unbedeutend halten. Das Ziel ist nicht, als der netteste Verkäufer dazustehen, sondern als derjenige, den man gerne wiedersehen würde. Die Macht einer sympathischen Begegnung sollte nicht unterschätzt werden. Wie oft haben wir uns gewünscht, dass persönliche Verbindungen uns überraschend Türen öffnen? Abschließend sollte man immer den Wert der Sympathie im Vertrieb im Auge behalten. Für weitere Einsichten zu diesem Thema und um Ihre Sympathie-Fähigkeiten zu verfeinern, lesen Sie den vollständigen Blog-Artikel https://stephanheinrich.com/vertriebspsychologie/sympathie/

Discover how to ethically influence clients and team members using Robert Cialdini's seven principles of persuasion. Guest Tara Landes, a certified Cialdini trainer and business systems expert, breaks down these powerful psychological triggers that can transform your sales process, pricing strategy, and company culture. Learn how small, strategic changes in your communication can lead to significant improvements in customer acquisition and team engagement.What You'll LearnThe seven principles of persuasion and how they apply to your contracting businessHow to ethically influence clients without manipulationPractical ways to raise prices without losing customersStrategies to retain valuable employees who might otherwise leaveSimple techniques to differentiate yourself from competitorsTime Stamps01:14 - Episode Intro01:42 - Guest Intro03:13 - The Basics of Influence and Persuasion06:21 - Ethical Persuasion Defined07:08 - Principle 1: Reciprocity11:31 - Principle 2: Liking13:53 - Principle 3: Unity17:24 - Principle 4: Social Proof20:05 - Principle 5: Authority21:53 - Principle 6: Consistency28:15 - Principle 7: Scarcity30:50 - Applying Scarcity in Sales33:32 - Core Motives in Persuasion35:44 - Implementing Foundational Systems with Bellrock39:53 - Addressing Toxic A-Players41:54 - Retaining Sales Talent45:16 - Raising Prices and Customer Retention48:42 - The Power of Personalized Gifts52:43 - Engaging with Bell Rock Consulting54:39 - Conclusion and Final ThoughtsSnippets from the EpisodeIf you're trying to get someone to do something that isn't in their best interest, I'd call that manipulation. If it's good for you and it's good for me, then it's ethical persuasion.— Tara LandesInstead of asking for people's opinions or feedback, ask them for advice. When you ask for an opinion, you're creating a critic. When you ask for advice, you're co-creating, and you're both wanting to win.— Tara LandesKey TakeawaysThe relationship principlesThe uncertainty principlesThe motivational principlesMaking gifts personal and meaningfulCreating paths to ownership for employee retentionActivating scarcity by showing what customers stand to loseUsing authority in customer introductionsResourcesInfluence by Robert CialdiniPre-Suasion by Robert CialdiniThinking, Fast and Slow by Daniel KahnemanThe Essential Guide to One-On-One Meetings24 Things Construction Business Owners Need to Successfully Hire & Train an Executive AssistantSchedule a 15-Minute Roadblock CallCheck out OpenPhoneBuild a Business that Runs without you. Explore our GrowthKits Need Marketing Help? We Recommend BenaliNeed Help with podcast production? We recommend DemandcastMore from Tara LandesWebsite: bellrock.caTara on LinkedInMore from Martin Holland⁠⁠⁠⁠⁠⁠⁠theprofitproblem.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠annealbc.com ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Email Martin⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Meet With Martin⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠More from Khalil⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠benali.com ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Email Khalil⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Meet With Khalil⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠More from The Cash Flow ContractorSubscribe to our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube channel⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Newsletter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow On Social: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠,⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠X(formerly Twitter)⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Visit our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠website⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Email⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ The Cashflow ContractorConnect With UsReady to apply these principles in your contracting business? Visit cashflowcontractor.com to learn more about our coaching programs and resources. Don't forget to subscribe, leave a review, and share this episode with fellow contractors who want to improve their sales process and team management.

In this episode of OnBase, host Chris Moody sits down with Phil Hernandez and Tina Katic-Michalos to explore how organizations can rethink their go-to-market strategies in the era of AI. They discuss the misconceptions surrounding AI adoption, the critical role of clean data, and how to maintain human connection while embracing automation.Phil and Tina share real-world insights from leading transformations across industries—covering everything from AI-native sales teams to alignment across marketing, sales, and customer success. They also highlight the importance of building customer journeys, experimenting with AI tools, and setting KPIs that truly drive impact.Whether you're navigating sales enablement, operational alignment, or the chaos of AI-driven change, this episode offers actionable steps to stay ahead.Key TakeawaysAI isn't a silver bullet: Without clean, structured data, AI only amplifies dysfunction. Human oversight is essential to make it effective.Customer journeys drive alignment: Mapping end-to-end journeys helps unify marketing, sales, and customer success around shared KPIs.AI must enhance—not replace—human touch: Leaders must balance automation with authentic connections to maintain trust.Becoming AI-native is critical: Teams need exposure, training, and comfort with AI before embedding it into processes.Focus on the right metrics: Identify true north-star KPIs and align the entire go-to-market team, avoiding vanity metrics.Experiment and iterate: With AI capabilities evolving rapidly, leaders should embrace experimentation and test new use cases.Quotes“If you haven't built out your customer journey, you don't know where AI fits. Start there, then enhance.” – Phil Hernandez“This is the perfect time to rethink GTM strategies—AI is still new, and the room for trial and error is huge.” – Tina Katic-MichalosBest Moments (02:26) – Why leaders must rethink go-to-market strategies now.(05:08) – Tina breaks down misconceptions: clean data and humans-in-the-loop.(09:20) – Phil explains balancing AI adoption with authentic human connection.(11:40) – Tina outlines how shared KPIs and customer journeys unite sales and marketing.(15:36) – Real-world example: AI-driven lead scoring boosts conversion by 30%.(19:12) – Phil on getting teams “AI-native” and overcoming resistance.(22:22) – Actionable steps: demos, data hygiene, experimentation.(26:29) – Phil's advice: focus on KPIs that truly matter, cut the noise.Resource recommendationsBooksAtomic Habits by James Clear – plus his insightful newsletter.Influence: Science and Practice by Robert Cialdini – a classic on understanding customer psychology.PodcastsMarketing SpeakShout-OutsStephan Spencer, SEO Expert, Author, and Speaker.Sara McNamara, Founding Revenue Operations & GTM Strategy Lead.Jason Lemkin, Sasstr founderBrian LaManna, Enterprise Account Executive, Gong.Kyle Coleman, Global VP Marketing, ClickUpAbout the GuestsTina Katic-MichalosTina Katic-Michalos is Sr. Director of Demand Generation at TaskUs, where she drives measurable growth by transforming complex revenue operations into streamlined, scalable systems. With more than a decade in B2B marketing, she has deep expertise in pipeline management and process optimization, consistently delivering outcomes that accelerate revenue performance.Connect with Tina.Phil HernandezPhil Hernandez is Vice President of Sales Services at TaskUs, bringing nearly 20 years of experience in shaping go-to-market strategy, designing organizational structures, and leading revenue growth. His background spans P&L ownership, forecasting, customer operations, and M&A integration, with a proven track record of building scalable organizations and driving long-term growth.Connect with Phil.

Brian Ahearn is a dynamic international keynote speaker, TEDx presenter, coach, and consultant, Brian helps individuals and organizations apply research-based strategies to ethically influence people to boost results.#sales #marketing #BrianAhearnAll Episodes can be found at ⁠https://www.podpage.com/speaking-podcast/ All about Roy / Brain Gym & Virtual Assistants at ⁠https://roycoughlan.com/⁠ About my Guest Brian Ahearn Brian Ahearn is the Chief Influence Officer at Influence PEOPLE and a faculty member at the prestigious Cialdini Institute.A dynamic international keynote speaker, TEDx presenter, coach, and consultant, Brian helps individuals and organizations apply research-based strategies to ethically influence people to boost results.He is one of only a dozen individuals in the world to hold the Cialdini Method Certified Trainer designation and one of just a handful to have earned the Cialdini Pre-suasion Trainer designation. These credentials were awarded directly by Dr. Robert Cialdini, the most cited living social psychologist in the field of ethical influence.Brian's first book, Influence PEOPLE, was named one of the Top 100 Influence Books of All Time. His second, Persuasive Selling for Relationship Driven Insurance Agents, was an Amazon new release bestseller. His latest, The Influencer: Secrets to Success & Happiness, uses storytelling to bring influence principles to life.Brian's LinkedIn Learning courses have been viewed by more than 800,000 business professionals, and his TEDx Talk on pre-suasion has surpassed one million views globally.What we Discussed: 00:22 Who is Brian Ahearn 02:20 The Meaning of the Letters after his name03:35 How he got into the Dr. Caldini training06:25 What he talked about on his 1 Million+ viewed TEDx Talk08:00 Manipulation to get Sales ( High Pressure Sales)09:30 Being an Ethical Influencer9:48 Do Not Claim to have a False Sense of Scarity10:10 It must be a Win Win Situation11:00 Basing Your Price on What you think a Person can pay13:15 Event Organisers looking for a 50/50 Split14:40 His New Book Influenced from Above17:14 Why the Story format Book helps people learn better18:42 How did he Navigate his Writing Style20:10 Hoe Brian organises his writing time23:20 How he Used Ai to help with the Book24:05 Has he created an Audio Version of his Books24:40 Dallas Willards view on Soul, Heart, Mind & Body28:00 The Power of Habbit29:45 A lot of Young People returning to Religion31:35 Do Not be afraid to Show Truth34:00 When you must chase for Payments36:50 His Linkedin Courses viewed by 800,000+ Business Professionals39:05 How Does Linkedin Learning Courses work40:50 We Need to Use Ai to our Advantage43:20 Do Not have Ai do all the writing for you45:10 Five Books that Influenced his Life47:30 Has he Planned his next Book? How to Contact Brian Ahearn https://influencepeople.biz TEDx Speechhttps://www.youtube.com/watch?v=l6ZqO8POtgo https://www.linkedin.com/in/brianfahearn/https://www.facebook.com/IinfluencePeopleBrianAhearn/ https://x.com/BrianAhearn All about Roy / Brain Gym & Virtual Assistants at ⁠https://roycoughlan.com/⁠

6 manipulation tricks that should be illegal //Robert Cialdini - PRE - suasion

Send us a textIn this powerful talk recorded live at a Family Office Club Investor Day, Richard C. Wilson shares timeless principles of influence and persuasion that have helped raise billions in capital and build one of the largest investor networks in the world.

Influencing without authority is the hidden superpower of security leadership—and a crucial skill every engineering leader must master. In this episode, Srinath Kuruvadi (Head of Cloud Security @ JPMorgan Chase) breaks down how to influence without formal authority and advocate when ROI isn't immediately clear. We cover tactics for shaping problems from the POV of other stakeholders, Plus, strategies to establish shared outcomes, insights on optimizing your time, emerging AI x security trends, and how his team is operationalizing curiosity & experimentation through The Innovation Lab.ABOUT SRINATH KURUVADISrinath Kuruvadi is a globally recognized cybersecurity executive and cloud security leader with over two decades of experience driving security innovation at some of the world's most influential technology companies, including Netflix, Meta, Google, Lyft, and JPMorgan Chase. Currently serving as Managing Director and Head of Cloud Security at JPMorgan Chase, he leads the enterprise-wide security strategy across APIs, containers, and cloud platforms, shaping the future of banking technology.Srinath's approach blends deep technical expertise with executive-level risk management. At Netflix, he headed cloud security for one of the largest AWS environments globally, pioneering scalable governance and identity systems that supported massive data throughput. At Meta and Google, he led the development of custom infrastructure security systems protecting billions of users, including Facebook's Blackbird SIEM+SOAR platform.Beyond his executive roles, Srinath is a strategic advisor and angel investor, with five successful startup exits including Bridgecrew, Lightspin, Oxeye, Gem Security, and Kivera. He is also a trusted advisor to venture capital firms like YL Ventures and Glilot Capital Partners, and served on Amazon's Global CISO Advisory Council.He holds multiple patents in web application security, database protection, and abuse detection, and has authored research on algorithmic solutions in industrial systems. Srinath is also multilingual and committed to lifelong learning, exemplified by a sabbatical that took him to over 35 countries for cultural, linguistic, and creative growth.With a Master's degree in Computer Science from North Carolina State University and a Bachelor's from BITS Pilani, Srinath is known for transforming security from a blocker into a business accelerator.Join us at ELC Annual 2025ELC Annual is the premier event for engineering leaders. This is our biggest event of the year: 1,000+ CTOs, VPs & Directors in San Francisco @ ELC Annual 2025 for two days of leadership breakthroughs, tactical peer learning & curated connections!

In this episode you'll learn about the 7 principles of persuasion that create influence. (Based on Robert Cialdini's book called Influence: The Psychology of Persuasion)--Connect with the changing world in English.Become a global communicator!Join a free consultation online or in Yokohama Motomachi, Japan to expand your:CREATIVE THINKINGGLOBAL AWARENESSCROSS-CULTURAL COMMUNICATION(Advanced and intermediate only)

Harnessing Unity for Impactful Public Speaking: Insights from Robert CialdiniIn this episode, the concept of 'unity' as an influential principle from Robert Cialdini's revised book 'Influence: The Psychology of Persuasion' is explored. The host discusses the emotional power of unity in connecting with audiences and emphasizes that unity is about finding shared values and experiences rather than pretending to be the same. Examples and stories are provided, including techniques for creating a sense of belonging and ethical connection in public speaking. The episode also considers the potential misuse of unity and advises speakers to use it as a means of fostering inclusive and meaningful connections.00:00 Overcoming Imposter Syndrome00:20 Introducing Cialdini's Principle of Unity00:43 Understanding Unity and Shared Identity01:24 Creating Unity as a Speaker02:30 Real-Life Examples of Unity03:24 Ethical Use of Unity in Speaking04:05 Practical Tips for Building Unity05:59 The Power and Danger of Unity07:01 Conclusion and Next StepsGo to presentinfluence.com to take the Speaker StrengthsFinder Quiz and discover your greatest strengths as a speaker as well as where to focus for growth. For speaking enquiries or to connect with me, you can email john@presentinfluence.com or find me on LinkedInYou can find all our clips, episodes and more on the Present Influence YouTube channel: https://www.youtube.com/@PresentInfluenceThanks for listening, and please give the show a 5* review if you enjoyed it.

How do you make sure your message gets heard—and acted on? In this Squiggly Careers Ask the Expert episode, Helen speaks with author and influence expert Steve Martin about the powerful role of the messenger in communication. Drawing on insights from his book Messengers, Steve explains how people respond differently depending on who delivers the message, and why understanding the difference between hard and soft messenger traits can transform your influence at work.Together, they talk about how you can be more effective in meetings, remote settings, and team communication—plus how to match the right message to the right messenger for maximum impact.⏱️ Timestamps00:00 Welcome to the Squiggly Careers Podcast01:00 Why the Messenger Matters as Much as the Message04:40 Trust vs Truth: How We Really Decide Who to Listen To07:20 Hard vs Soft Messengers (and When Each One Works Best)13:15 The Kevin Keegan Story: Choosing the Right Messenger15:20 Why Content Isn't Everything: Choosing the Right Voice16:30 A Better Way to Start Meetings (That Builds Credibility)20:00 The Role of Introductions in Empowering Messengers21:15 Influence in Remote Work: Tips for Zoom & Teams25:30 Mimicry and Mirroring: Small Shifts That Build Connection29:08 Announcements

Robert Cialdini⁠ is one of the world's leading experts on influence and persuasion. He is an award-winning behavioral scientist and the president and CEO of ⁠Influence at Work⁠. He is the Regents' Professor Emeritus of Psychology and Marketing at Arizona State University, and a New York Times bestselling author who has sold 7 million books in 44 languages in his career. He is frequently referred to as the “Godfather of Influence,” and coaches clients such as Google, Microsoft, Cisco and Coca Cola. In this classic episode, Cialdini joined host Robert Glazer on ⁠the Elevate Podcast⁠ to talk about influence in leadership and much more. This episode of the Elevate Podcast is sponsored by: Shopify: ⁠⁠⁠⁠⁠⁠⁠shopify.com/elevate⁠⁠⁠⁠⁠⁠⁠ Indeed: ⁠⁠indeed.com/elevate⁠⁠ Framer: ⁠⁠framer.com⁠⁠ BambooHR: ⁠⁠⁠⁠⁠⁠⁠bamboohr.com/freedemo⁠⁠ IDEO U: ⁠⁠ideou.com/elevate⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices

Harnessing Commitment and Consistency: Ethical Influence for SpeakersSummaryThis episode delves into the power of commitment and consistency from Dr. Robert Cialdini's Influence Framework, specifically for public speakers. The discussion covers how small 'yeses' can lead to bigger outcomes and why people stick to their decisions. The episode offers practical tips for speakers to ethically apply this principle to build trust, reinforce decisions, and boost conversions without using manipulative tactics. It emphasises the importance of congruence and reliability, both on and off-stage, and warns against unethical uses of commitment tactics. Key strategies include prompting small commitments, encouraging physical actions, and using inclusive language to foster alignment. The episode concludes with a summary of ethical influence, aiming to help speakers become trusted and consistent guides for their audiences.Chapters00:00 Introduction to Commitment and Consistency00:32 Applying Commitment in Speaking02:12 Creating Audience Engagement04:11 Ethical Considerations in Influence04:57 Consistency in Personal Branding09:45 Avoiding Manipulative Tactics16:21 Conclusion and Final ThoughtsGo to presentinfluence.com to take the Stage Radiance Quiz and discover your greatest strengths as a speaker as well as where to focus for growth. For speaking enquiries or to connect with me, you can email john@presentinfluence.com or find me on LinkedInYou can find all our clips, episodes and more on the Present Influence YouTube channel: https://www.youtube.com/@PresentInfluenceThanks for listening, and please give the show a 5* review if you enjoyed it.

Do you ever feel like you have to sound perfect to make a sale, only to wonder if customers actually trust you? Does being completely honest about your product's flaws seem like a risk that could hurt your chances of closing the deal? What if the key to higher sales is simply being real—even about what's not so great?Today's lesson explores a powerful yet underrated technique from Dr. Robert Cialdini's classic book Influence: The Psychology of Persuasion. It's called “damaging admission,” and it's all about openly acknowledging your product's limitations as part of your pitch. Omar breaks down how sharing your product's honest drawbacks can actually build trust, disarm skepticism, and help you sell more—without sounding desperate or fake. You'll learn practical ways to apply this approach, see real-world examples, and get a fill-in-the-blank script you can start using right away.Ready to transform your sales strategy and gain more trust from the very first conversation? Hit play at the top of the page for this essential lesson and see why honesty truly converts.Watch the episodes on YouTube: https://lm.fm/GgRPPHiSUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed

Mastering Reciprocity: Elevate Your Speaking Career EthicallySummaryIn this episode, the speaker delves into the psychology of reciprocity, one of Robert Cialdini's key principles of influence, and how it can be leveraged ethically by speakers to gain more gigs, referrals, and rebookings without rewriting presentations or begging for business. The discussion includes practical strategies like maintaining active communication with bookers, providing added value during and after talks, and avoiding manipulative tactics. Illustrative examples from Cialdini's book and real-life scenarios are shared to highlight both ethical and unethical applications of reciprocity. The episode concludes with tips on maintaining long-term relationships and ensuring that giving remains genuine and not purely transactional.Chapters00:00 Introduction to Reciprocity02:06 Real World Example: Street Vendor Story03:30 Practical Ways to Use Reciprocity as a Speaker12:45 When Reciprocity Goes Wrong15:47 Avoiding Manipulative Uses of Reciprocity20:29 Give Because You Care, Not to Get22:06 Cal l to Action and Wrap-upGo to presentinfluence.com to take the Speaker StrengthsFinder Quiz and discover your greatest strengths as a speaker as well as where to focus for growth. For speaking enquiries or to connect with me, you can email john@presentinfluence.com or find me on LinkedInYou can find all our clips, episodes and more on the Present Influence YouTube channel: https://www.youtube.com/@PresentInfluenceThanks for listening, and please give the show a 5* review if you enjoyed it.

When a customer chooses the cheapest option, is it really because of price or because of how it was presented? In this episode of Windshield Time, Chris Elmore and James “J-Dub” Walker reveal why customers default to low-price decisions—and how techs unknowingly reinforce that bias. Packed with real-world roleplay and proven frameworks, this episode teaches you how to present pricing with confidence, educate customers without confusion, and protect the value of your premium work. You'll learn how to: -Present prices top-down to anchor value -Avoid confusing customers with too many options at once -Leverage the psychology of loss aversion and consensus -Build trust while still selling premium -Reframe pricing conversations to highlight long-term value Mentioned in This Episode: → Only 18% of customers actually buy the cheapest option → Why techs often “lead the witness” toward low-cost picks → The importance of slowing down when presenting pricing → Robert Cialdini's Influence  → Real roleplay examples that build confidence in price delivery

Emily Falk reveals the hidden science behind how we make decisions—and how we can harness that to make more fulfilling choices.— YOU'LL LEARN — 1) How to make doing hard things easier 2) The one belief that's limiting your possibilities 3) How to disarm resistance to changeSubscribe or visit AwesomeAtYourJob.com/ep1067 for clickable versions of the links below. — ABOUT EMILY — Emily Falk, author of the upcoming book What We Value, is a professor of communication, psychology, and marketing at the University of Pennsylvania and the vice dean of the Annenberg School for Communication, where she directs the Communication Neuroscience Lab and the Climate Communication Division of the Annenberg Public Policy Center. Falk is an expert in the science of behavior change. Her award-winning research uses tools from psychology, neuroscience, and communication to examine what makes messages persuasive, why and how ideas spread, and what makes people effective communicators. In What We Value, Falk illustrates how we can transform our relationship with the daily decisions that define our lives—opening pathways to make more purposeful, fulfilling choices; more successfully change our behavior; and influence others to see differently—by thinking like neuroscientists. • Book: What We Value: The Neuroscience of Choice and Change • Study: “Self-affirmation alters the brain's response to health messages and subsequent behavior change” • LinkedIn: Emily Falk• Website: FalkLab.org— RESOURCES MENTIONED IN THE SHOW — • Study: “Decoding the neural representation of self and person knowledge with multivariate pattern analysis and data‐driven approaches” by Dylan D. Wagner, Robert S Chavez, and Timothy W. Broom • Study: “Neural responses to elements of a web-based smoking cessation program” by Hannah Faye Chua, et al.• Term: Mental contrasting with implementation intentions (MCII)• Researcher: Sebastian Speer• Book: By the Grace of the Game: The Holocaust, a Basketball Legacy, and an Unprecedented American Dream by Dan Grunfield• Book: How to Stand Up to a Dictator: The Fight for Our Future by Maria Ressa• Past episode: 664: Dr. Robert Cialdini on How to Persuade with the 7 Universal Principles of Influence— THANK YOU SPONSORS! — • Strawberry.me. Claim your $50 credit and build momentum in your career with Strawberry.me/Awesome• Quince. Get free shipping and 365-day returns on your order with Quince.com/AwesomeSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Dr. Michael Gervais was a promising young surfer—until the pressure to perform shattered his focus. A single offhand comment flipped his mindset from fear to possibility, launching a lifelong fascination with the psychology of peak performance. Today, he's a world-renowned high-performance psychologist. In this episode, Michael shares how to conquer Fear of People's Opinions (FOPO), train your mind for peak performance, and build a purpose-driven identity through mental techniques like breathing, imagery, and mindset training. In this episode, Hala and Michael will discuss: (00:00) Introduction (02:00) A Mindset Shift That Rewired Michael's Life (07:53) Why Mental Strength Beats Raw Talent (11:25) Coaching Elite Athletes vs Rising Performers (14:20) High-Performance Challenges in Leadership (17:50) How Sleep Impacts Mental Performance (20:59) Breathing Techniques for Mindset Control (24:35) How to Practice Mental Imagery Effectively (30:01) The 90-Second Mindset Routine for Success (32:50) The Psychology of FOPO and How to Combat It (48:26) Performance-Based vs Purpose-Based Identity Dr. Michael Gervais is a world-renowned high performance psychologist and expert on the connection between mindset and peak performance. His elite client roster includes Super Bowl-winning NFL teams, Olympic medalists, Fortune 50 CEOs, and internationally acclaimed artists.  As the host of the Finding Mastery podcast, Dr. Gervais dives deep into the minds of elite performers - interviewing legends like David Goggins, Brené Brown, Toto Wolff, and Satya Nadella. He is the author of The First Rule of Mastery and co-founder of Compete to Create, a mindset training company that partners with Fortune 500 companies like Microsoft, Amazon, and AT&T. Sponsored By: Shopify - Start your $1/month trial at Shopify.com/profiting. Indeed - Get a $75 sponsored job credit to boost your job's visibility at Indeed.com/PROFITING Mercury - Streamline your banking and finances in one place. Learn more at mercury.com/profiting  OpenPhone - Get 20% off your first 6 months at OpenPhone.com/profiting. Bilt - Start paying rent through Bilt and take advantage of your Neighborhood Benefits by going to joinbilt.com/profiting. Airbnb - Find a co-host at airbnb.com/host Boulevard - Get 10% off your first year at joinblvd.com/profiting when you book a demo Resources Mentioned: Michael's Podcast, Finding Mastery: bit.ly/FindingMastery-apple  Michael's Website: findingmastery.com/  Michael's Book, The First Rule of Mastery: bit.ly/RuleofMastery  Active Deals - youngandprofiting.com/deals       Key YAP Links Reviews - ratethispodcast.com/yap  Youtube - youtube.com/c/YoungandProfiting  LinkedIn - linkedin.com/in/htaha/  Instagram - instagram.com/yapwithhala/  Social + Podcast Services - yapmedia.com   Transcripts - youngandprofiting.com/episodes-new  Entrepreneurship, entrepreneurship podcast, Business, Business podcast, Self Improvement, Self-Improvement, Personal development, Starting a business, Strategy, Investing, Sales, Selling, Psychology, Productivity, Entrepreneurs, AI, Artificial Intelligence, Technology, Marketing, Negotiation, Money, Finance, Side hustle, Startup, Career, Leadership, Health, Growth mindset, Mindset, Habits, Positivity, Human Nature, Human Psychology, Critical Thinking, Robert Greene, Chris Voss, Robert Cialdini

Show Notes: The Power of Liking for SpeakersWelcome back! In this solo episode, John dives into one of Robert Cialdini's most underrated principles of influence—liking. If you've ever wondered why some speakers seem to get booked again and again, or how you can turn your audience into true fans without changing a word of your keynote, this episode is for you.Introduction: Why Liking MattersJohn kicks things off by sharing why understanding the principle of liking is a game-changer for anyone who wants to get booked, rebooked, or simply make a bigger impact as a speaker. It's not just about what you say on stage—it's about how you connect with people, both on and off the mic.The Science Behind LikingDrawing on Cialdini's research, John explains that we're all more likely to say “yes” to people we genuinely like. He shares his own journey, from starting out with a small audience to building a platform and podcast, all by focusing on curiosity, generosity, and authentic relationships.Real Connections vs. Transactional InteractionsJohn gets real about the difference between building genuine connections and falling into the trap of being transactional. He shares stories from his own experience—how being easy to work with and showing appreciation opened doors to new opportunities, referrals, and collaborations.How to Be More Likeable (and Why It Matters)This chapter is packed with practical advice. John talks about the importance of using audience-relevant language, sharing stories (especially the ones where things didn't go perfectly), and being open about your own quirks and mistakes. He reminds us that being likeable isn't about flattery or people-pleasing—it's about being real, approachable, and easy to work with.Likability Killers to AvoidNot everything is sunshine and roses—John also covers the behaviours that can quickly destroy likability. From being overly self-focused or inauthentic, to lacking emotional presence or coming across as rigid, he explains why these habits can hold you back as a speaker.Authenticity Over PerfectionOne of the big takeaways from this episode is that you don't need to win everyone over. In fact, trying to please everyone is a losing game. Instead, focus on showing up as someone who's trustworthy, warm, and competent. Likability can't make up for a bad talk, but it can turn a good one into something unforgettable.Wrapping Up & What's NextJohn closes the episode by encouraging you to be the speaker people want to work with and invite back. If you found this valuable, don't forget to like, subscribe, and check out the links in the show notes for free tools to help you build ethical influence. And stay tuned—the next episode will explore another of Cialdini's heavy hitters: reciprocity.Thanks for listening! Until next time, stay present, stay likeable, and stay influential.Chapters00:00 Introduction: The Power of Liking00:38 Exploring Cialdini's Principle of Liking01:50 Personal Journey: Building Connections04:13 Ethical Application of Liking05:52 Practical Tips for Speakers07:31 Common Pitfalls to Avoid10:58 Conclusion: Elevate Your Speaking GameGo to presentinfluence.com to take the Speaker StrengthsFinder Quiz and discover your greatest strengths as a speaker as well as where to focus for growth. For speaking enquiries or to connect with me, you can email

Tim Storey grew up in a cramped apartment in Compton, where he faced early trauma after losing both his father and sister in quick succession. Despite the odds, he anchored his life in resilience, positivity, and faith. He overcame personal and systemic struggles and rose to become one of the world's most sought-after life coaches. Tim now guides celebrities, entrepreneurs, and everyday dreamers toward personal breakthroughs using his signature approach - the Miracle Mentality. In this episode, Tim shares how to break free from messy, mundane, or mad living and embrace miraculous thinking through mindset, discipline, and self-improvement. In this episode, Hala and Tim will discuss: (00:00) Introduction (01:21) Tim Story's Journey to Humanitarianism (04:50) The Law of the Harvest (07:19) The Miracle Mindset (11:29) Living in the Moment (17:59) Dealing with Life Interruptions (20:10) Harnessing the Power of Imagination (20:49) Overcoming Setbacks: A Step-by-Step Guide (21:23) Partnering with Power and Principles (22:00) The Importance of Moving Forward (22:46) Helping Regular People: Memorable Stories (29:09) The Secret to a Happy and Peaceful Life (30:46) Staying Cool Amidst Drama (34:32) The Miracle Mentality: Rediscovering Your Inner Child (36:39) Profiting in Life: Cooperating with Destiny Tim Storey is an acclaimed life coach, motivational speaker, and humanitarian known as the "Comeback Coach." He has worked with global icons - from Oprah Winfrey and Quincy Jones to Robert Downey Jr., guiding them through comebacks, reinvention, and mental healing. Having spoken in over 75 countries, Tim inspires people of all backgrounds to embrace the power of faith, mindset, and personal development. His signature philosophy, The Miracle Mentality, is both a bestselling book and a global movement helping entrepreneurs rise above their everyday limitations and live with extraordinary intention. Sponsored By: Indeed - Get a $75 sponsored job credit at ⁠indeed.com/profitingIndeed⁠  Shopify - Sign up for a one-dollar-per-month trial period at ⁠youngandprofiting.co/shopify⁠  Mercury - Streamline your banking and finances in one place. Learn more at ⁠mercury.com/profiting⁠  LinkedIn Marketing Solutions - Get a $100 credit on your next campaign at ⁠linkedin.com/profiting⁠   Bilt - Start paying rent through Bilt and take advantage of your Neighborhood Benefits™ by going to ⁠joinbilt.com/PROFITING⁠.  Airbnb - Find yourself a co-host at ⁠airbnb.com/host⁠  Resources Mentioned: Tim's Book, The Miracle Mentality: https://www.amazon.com/Miracle-Mentality-Source-Magical-Transformation/dp/0785236724 Tim Storey's Website: https://www.timstorey.com Active Deals - youngandprofiting.com/deals       Key YAP Links Reviews - ratethispodcast.com/yap  Youtube - youtube.com/c/YoungandProfiting  LinkedIn - linkedin.com/in/htaha/  Instagram - instagram.com/yapwithhala/  Social + Podcast Services - yapmedia.com   Transcripts - youngandprofiting.com/episodes-new  Entrepreneurship, entrepreneurship podcast, Business, Business podcast, Self Improvement, Personal development, Starting a business, Strategy, Investing, Sales, Selling, Psychology, Productivity, Entrepreneurs, AI, Artificial Intelligence, Technology, Marketing, Negotiation, Money, Finance, Side hustle, Startup, Career, Leadership, Mindset, Health, Growth mindset, Habits, Positivity, Human Nature, Human Psychology, Critical Thinking, Robert Greene, Chris Voss, Robert Cialdini 

Mastering Authority: Leveraging Credibility as a SpeakerSummaryIn this episode of Present Influence, host John Ball explores the principle of authority and how it can impact a speaker's credibility. John delves into Dr. Robert Cialdini's concept of authority and shares personal anecdotes and experiments that highlight its power. He provides actionable insights on how speakers can project authority through appearance, associations, and demonstrated expertise, while also discussing the dark side of authority and its unethical uses. The episode includes tips on building authentic authority and a call to embrace vulnerability for increased relatability. Listeners are encouraged to engage with the content and explore resources to improve their speaking strengths.Chapters00:00 Introduction: The Power of Authority00:45 Understanding Cialdini's Principle of Authority02:06 The White Coat Experiment03:32 Personal Anecdote: The Billionaires Club05:16 Healthy Scepticism and Authority06:49 Projecting Authority as a Speaker10:14 The Dark Side of Authority12:56 Building Ethical Authority14:15 Conclusion and Next StepsGo to presentinfluence.com to take the Speaker StrengthsFinder Quiz and discover your greatest strengths as a speaker as well as where to focus for growth. For speaking enquiries or to connect with me, you can email john@presentinfluence.com or find me on LinkedInYou can find all our clips, episodes and more on the Present Influence YouTube channel: https://www.youtube.com/@PresentInfluenceThanks for listening, and please give the show a 5* review if you enjoyed it.

Mastering Influence: Dr. Cialdini's Seven Principles for Speakers (part 1)SummaryThis episode introduces Dr. Robert Cialdini's seven key principles of influence and persuasion, which are crucial for anyone looking to enhance their persuasive abilities, especially as public speakers. The principles covered include scarcity, authority, social proof, liking, reciprocity, consistency, and the added principle of unity. The episode specifically focuses on the principle of scarcity, its application, and how to use it effectively and ethically in public speaking scenarios. The host discusses practical examples and warns against the misuse of these principles, emphasising the importance of integrity in maintaining audience trust.Chapters00:00 Introduction to Influence and Persuasion01:30 Overview of Dr. Cialdini's Seven Principles06:14 Deep Dive into Scarcity09:03 Effective Use of Scarcity in Speaking09:44 Maintaining Integrity with Scarcity12:03 Practical Tips for Speakers14:39 Conclusion and Next StepsGo to presentinfluence.com to take the Speaker StrengthsFinder Quiz and discover your greatest strengths as a speaker and where to focus for growth. For speaking enquiries or to connect with me, you can email john@presentinfluence.com or find me on LinkedInThanks for listening, and please give the show a 5* review if you enjoyed it.

Podcast Notes Episode 466 Exploring the Principles of Influence with Wes Bryant Host: Brian Miller, Executive Director of CAM Guests: Wes Bryant Brian and Wes meet again, this time exploring Dr. Robert Cialdini's seven principles of ethical influence—Liking, Reciprocity, Social Proof, Unity, Authority, Consistency, and Scarcity. Drawing from years of research and practical coaching experience, they unpack how these principles show up naturally in everyday life and how they can be used truthfully, wisely, and generously. With personal stories, biblical connections, and actionable insights, the series emphasizes that influence isn't about manipulation—it's about building trust, offering value, and creating alignment between your message and your audience's motivations. Key Highlights:          Liking & Unity: People say yes to those they like or feel connected to. Shared identity builds faster, deeper rapport than shared interests alone.          Reciprocity & Generosity: Give first—genuinely, without strings. True service often leads to unexpected opportunities and relationships.          Social Proof: Others' voices carry weight. Testimonials, champions, and visible approval signal credibility and trustworthiness.          Authority & Consistency: People follow perceived experts and prefer to stay consistent with prior commitments. Use micro-agreements and visible endorsements wisely.          Scarcity Drives Action: Real limits (time, spots, access) motivate decisions. But urgency must be truthful—false pressure breaks trust. Takeaways:          Serve First, Then Ask – Generosity leads to reciprocity; people help those who help them.          Show You Belong – Build unity by naming your niche and connecting through shared identity.          Use Testimonials Thoughtfully – Let satisfied clients or respected voices advocate for you.          Ask Clearly, Set Real Limits – Micro-commitments boost follow-through; true scarcity drives decision-making. Check out Wes' website at https://www.commissionsales.coach/! Stay Connected: Website: coachapproachministries.org Email: info@coachapproachministries.org LinkedIn: http://www.linkedin.com/company/coach-approach-ministries Facebook: https://www.facebook.com/coach.approach.ministries Youtube: https://www.youtube.com/@coachapproachministries7538 Follow us on social media for updates and resources!

Today's wisdom comes from Influence by Robert Cialdini.   If you're loving Heroic Wisdom Daily, be sure to subscribe to the emails at heroic.us/wisdom-daily.   And… Imagine unlocking access to the distilled wisdom form 700+ of the greatest books ever written.   That's what Heroic Premium offers: Unlimited access to every Philosopher's Note. Daily inspiration and actionable tools to optimize your energy, work, and love. Personalized coaching features to help you stay consistent and focused   Upgrade to Heroic Premium →   Know someone who'd love this? Share Heroic Wisdom Daily with them, and let's grow together in 2025!   Share Heroic Wisdom Daily →

Talking about science can either build your credibility—or blow it up.In this episode, Martin breaks down how chiropractors should (and shouldn't) communicate about science, especially on social media.You'll learn:Why social media is a marathon, not a sprintHow to use Robert Cialdini's 3-step framework to build trustWhy science is the new currency of authority—and how to spend it wiselyThe danger of overselling (and why restraint actually wins more people over)If you want your community to see you as credible and care about chiropractic, this is essential listening.To learn more about the New Zealand Chiropractors Association Conference, May 24th and 25th. https://nzchiropractors.org/nzca-conference-2025/To learn more about the Edinburgh Lectures, June 7th. https://www.chiropracticlectures.com/Learn more about Daily Visit Communication 2.0https://insideoutpractices.thinkific.com/courses/daily-visitCheck out the Retention Recipe https://insideoutpractices.thinkific.com/courses/retention-recipe-2-0Check out Certainty 2.0 https://insideoutpractices.thinkific.com/courses/certainty-2-0Email me - martin@insideoutpractices.com

On today's episode, McKay talks about how to turn the skeptics and critics in your life to supporters and partners. He shares several principles that can help bring skeptics to your way of thinking. First, approach everything from their frame of reference. Often the smartest person in the room tends to be the quietest one, because they first seek to understand. He goes on to talk about the importance of speaking with authenticity. McKay shares the experience of Nelson Mandela who used the power of helping others feel validated to prevail in one of the most significant negotiations of all time. McKay then talks of how parents and people can use trust to influence the skeptics and critics in their life. McKay then shares the tactics of Robert Cialdini to develop more influence with people in our life. These tactics include reciprocity, explaining why, contrasting, and social proof. So, put these skills to test when dealing with the skeptics or critics in your life. They will help you win them over to your way of thinking.The Finer Details of This Episode: Shania Twain's vocal cords infected by ticksTicks as a metaphor for skeptics The importance of listening Using trust to win over skepticsThe power of authenticityValuing others' opinionsNelson Mandela's quest for equality and freedomPracticing what you preachThe rule of reciprocityQuotes: “​​Turning skeptics into believers, and critics into partners can be done. And learning the skill to do that is not only useful in sales and business, but also with kids, spouses, and a host of other people in our life.”“When I'm talking to a skeptic, I don't always know how to bring them to my side, but after listening often, that way to bring them over is revealed to me. It's in listening that you gain your inspiration of how to persuade them.”“People who ask questions are often the smartest in the room, because they have the humility to ask about what they don't know.”“Next, winning the skeptics, critics, or other ticks to your side is a matter of trust. And trust is a function of two characteristics: character and competence. You may have someone with extreme character on your team, but if they're not competent, you don't trust them to do what needs to be done.”“So answer questions directly and genuinely. And remember, rapport is not enough to bring skeptics to your side.”“You see, Mandela understood that to get the people with the guns to give up the power, he had to convince them that they would be safe after doing so.”“​​When people know why you're building a business or your children understand why there is a rule, they're much more apt to comply.”“Remember, shut up and listen. Use questions to guide the direction of the discussion but make sure the skeptics and critics feel understood. Then talk to them in their language and from their point of view.”Links:Open Your Eyes with McKay Christensen

Every collector is influenced. The question is how do you make sure it helps, not hurts, your collection?In this flagship episode, I break down the role of influence in our collecting decisions. I share how seeing other collectors' posts, hearing their stories, or watching a new piece of content can open doors, but also how it can push us toward decisions we regret.I walk through the seven principles of influence from Dr. Robert Cialdini and explore how each shows up in the hobby. Then I share the personal three-step filter I use to slow down and make sure every move I make is really mine.This episode is for anyone who's ever felt the pull to collect something new, wondered if they're chasing hype, or wanted a framework to make more intentional choices.You'll leave with:A better understanding of how influence really works in the hobbyA practical filter to test every potential purchaseClarity on the difference between influence and FOMOWe're not robots—we're collectors. Influence is real. What matters is how we respond to it.Start your 7 day free trial of Stacking Slabs Patreon Today[Distributed on Sunday] Sign up for the Stacking Slabs Weekly Rip Newsletter using this linkFollow Stacking Slabs: | Twitter | Instagram | Facebook | Tiktok

On today's episode, author and speaker Robert Cialdini reveals the science behind the Persuasion Principle of reciprocity — people are more likely to give back to those who have given to them first.Source: BX2015: Words that matterHosted by Sean CroxtonFollow me on Instagram

Ben Kinney, Bob Stewart, and Chad Hyams tackle the concept of social proof from Robert Cialdini's "Influence." They explore how social proof guides our actions through examples like hotel towel reuse and traffic stoppages. Real-life scenarios, including a frightening lack of reaction to an emergency, highlight its impact. The episode dives into leveraging social proof in business strategies, from marketing with T-shirts to the power of references. Ben, Bob, and Chad weave insights on persuasion and influence, offering paths to boost sales, recruitment, and personal interactions. Join them for tactical insights into human behavior. ---------- Connect with the hosts: •    Ben Kinney: https://www.BenKinney.com/ •    Bob Stewart: https://www.linkedin.com/in/activebob •    Chad Hyams: https://ChadHyams.com/ •    Book one of our co-hosts for your next event: https://WinMakeGive.com/speakers/ More ways to connect: •    Join our Facebook group at www.facebook.com/groups/winmakegive •     Sign up for our weekly newsletter: https://WinMakeGive.com/sign-up •     Explore the Win Make Give Podcast Network: https://WinMakeGive.com/ Part of the Win Make Give Podcast Network

Podcast Notes   Episode 461 Influential Phrases Hosts: Brian Miller, PCC and Chad Hall, MCC Date: April 17, 2025 In this episode, Brian Miller and Chad Hall discuss the art of sales and the importance of using influential phrases to enhance communication with potential clients. They explore three specific phrases that can help ease the sales process, encourage positive interactions, and create a more genuine connection between the salesperson and the client. Key Highlights: Brian Miller shares insights from Robert Cialdini's book, Influence, discussing the six principles of influence. The hosts emphasize the importance of having memorized phrases in sales to reduce anxiety and provide a systematic approach. They introduce three key phrases to use with potential clients: "Before I go, can I share something with you?" "Feel free to tell me no, but here's an idea." "What if I told you I could help?" The hosts discuss the psychological principles behind these phrases, such as reciprocity and the law of liking. Authentic encouragement is positioned as a powerful tool in building trust and rapport with clients. Takeaways: Practice Encouragement: Make it a habit to leave every conversation with an encouraging word to build relationships and trust. Use Structured Phrases: Implement the three highlighted phrases in sales conversations to reduce pressure and create openness in potential clients. Embrace No as an Option: Encourage potential clients to say no, which can create a more relaxed atmosphere and facilitate honest communication. Test New Approaches: Be willing to try new phrases and strategies in your sales approach, even if they feel uncomfortable at first.     Stay Connected: Website: coachapproachministries.org Email: info@coachapproachministries.org LinkedIn: http://www.linkedin.com/company/coach-approach-ministries Facebook: https://www.facebook.com/coach.approach.ministries Youtube: https://www.youtube.com/@coachapproachministries7538 Follow us on social media for updates and resources!

If you've ever wondered why your offer isn't converting — even though your service is great and the testimonials are solid — this episode is for you. In today's episode, I'm breaking down the real reason people buy: emotion. Not features. Not stats. But the power of a good story. You'll learn how storytelling works on the brain, how brands like Apple and Nike use it masterfully, and most importantly, how you can start mining your everyday moments to create content that connects and sells. Whether you're writing a sales page, crafting an email, or posting on social media, the right story can be the difference between someone scrolling past and someone saying, “YES — I need this.” What You'll Discover in the Episode: -> Why facts tell, but stories sell (and how that works in the brain) -> How even the smallest story (like brushing your dog's teeth!) can influence buying decisions -> What makes stories more trustworthy than testimonials or logos -> Where to find stories in your everyday life (even if you think you have “nothing to share”) -> How to share stories without oversharing -> The different types of stories to use at different points in the customer journey (socials, emails, sales pages) -> Why using other people's stories (case studies, client wins, etc.) is just as powerful as your own Mentioned in This Episode: HerBusiness Network https://her-business.lpages.co/request-an-invitation/?utm_source=Website&utm_medium=General&utm_campaign=membership-waitlist Power Stories by Valarie Khoo https://www.amazon.com.au/Power-Stories-Must-Build-Business-ebook/dp/B008RO96MO/ Influence: The Psychology of Persuasion by Dr. Robert Cialdini https://www.amazon.com.au/Influence-New-Expanded-Psychology-Persuasion/dp/0063138816 HerBusiness Podcast Ep. 291 – The Psychology of Marketing: How to Get More Clients Saying YES https://herbusiness.com/podcast/the-psychology-of-marketing-how-to-get-more-clients-saying-yes/ Brandon Stanton - Humans of New York https://www.humansofnewyork.com/ Brene Brown - Researcher, author, storyteller https://brenebrown.com/ Amanda Trieger, Naturopath https://www.naturopathicwomancraft.com.au/

Ben Kinney, Chad Hyams, and Bob Stewart dive into the art of persuasion with a focus on the power of liking. Discussing principles from Robert Cialdini's "Psychology of Persuasion," they explore how mutual goals, commonalities, and genuine compliments can enhance relationships in sales and leadership. The hosts offer practical strategies such as the FORD method for rapport-building and the impact of cooperation and appearance. Discover how small gestures can influence interactions and why understanding these dynamics is crucial for personal and professional success. ---------- Connect with the hosts: •    Ben Kinney: https://www.BenKinney.com/ •    Bob Stewart: https://www.linkedin.com/in/activebob •    Chad Hyams: https://ChadHyams.com/ •    Book one of our co-hosts for your next event: https://WinMakeGive.com/speakers/ More ways to connect: •    Join our Facebook group at www.facebook.com/groups/winmakegive •     Sign up for our weekly newsletter: https://WinMakeGive.com/sign-up •     Explore the Win Make Give Podcast Network: https://WinMakeGive.com/ Part of the Win Make Give Podcast Network

Tara Landes, GenX, has been the secret weapon hundreds ofsmall businesses leaders have used as they solve operational challenges for over 25 years. She is a certified change management practitioner from The Prosci Institute and a licensed influence trainer from The Cialdini Institute.She is also the lead faculty member for the Bellrock management training programs, which are unique in both methods and results. In this episode she brings her expertise in influencing others with grounded research and such enjoyable storytelling. She breaks down the psychology of influence using research-backed insights from Dr. Robert Cialdini, Daniel Kahneman, and Daniel Pink. Note: When we talk about influence in this episode, we mean ethical influence—using psychology to guide decisions responsibly, not manipulate. What You'll Learn in This Episode:0:00 Intro1:06 Influence & Persuasion 2:28 Influencers5:52 Robert Cialdini Book Overview7:08 Reciprocity12:15 Sales14:23 Liking17:04 Authority19:37 GenZ Cynicism20:40 Kahneman's System 1 and System 224:30 Consistency27:47 ScarcityQuotable Moments:*Influencers are using different aspects of the practice ofinfluence.”“The law of reciprocity states that if I give yousomething, you feel obligated to give me something back.”“There is power in making a concession.”“In my household if I have a way to make people say yes tome more often, my life is a little bit better….and their lives are a little bit better when get me to say yes.” “Before you do business with someone, build some rapport.” “When we're teaching about influence, we're teaching aboutusing it for good.”“Now is a difficult time for all sorts of things. It is hardto know who to trust. Our traditional go-to way of making decisions is really being upended.”“Most of what we do is on auto-pilot.”“Consistency is about having other people that you'reworking with agree to smaller things because they'll agree to something larger to be consistent…we like to feel internally consistent.”“Scarcity is when people want something they're afraidthey'll miss getting.”“It takes a really long time to find friends, so find yourpeople and stay in touch.” Three Episode Takeaways: 1.   Influence is broader and persuasion is narrower – Influence is what we do to nudge people along overtime. Persuasion is a subset of that where we're actually getting someone to take an action. Influencers use social proof and authority when we are uncertain about what to do.2.   The 7 common aspects of influence Dr. Cialdini found universal: reciprocity, liking, authority, consistency, scarcity, social proof and unity. Many times we don't realize how we're being influenced. 3.   41% of our day is spent selling what we're trying to accomplish. We also like to do business with people we like so figure out what we have in-common to connect.Upcoming Event:Next cohort begins in May.Registration is now open.https://bellrock.ca/our-training/management-training/  Episode Resource: Robert Cialdini's Book: Influencehttps://amazon.comDaniel Khaneman https://www.nobelprize.org/prizes/economic-sciences/2002/kahneman/biographical/ To Sell is Human, Daniel S. Pinkhttps://amazon.com Ep. 212 Understanding Ourselves Through Talk: A Conversation with Dr. Amanda Kenderes https://spotifycreators-web.app.link/e/dlIeLxU3uRb Eps. 110 & 111 The Power of Regret: From Regrets to Resiliencehttps://girltaketheleadpod.com/episode/111-more-about-daniel-pinks-the-power-of-regret-from-regrets-to-resilience How to reach Tara:www.bellrock.cahttps://www.linkedin.com/in/taralandes/ How to reach Yo:  Our website:www.girltaketheleadpod.com You can send a message or voicemail there. We'd love to hear from you! email:yo@yocanny.com FB group: https://www.facebook.com/groups/272025931481748/?ref=share IG:yocanny  YouTube LinkedIn:https://www.linkedin.com/in/yocanny/

Welcome to the Win Make Give podcast with Ben Kinney, Chad Hyams, and Bob Stewart. This episode explores the concept of consistency and how it impacts influence and persuasion across various domains—marketing, sales, and personal commitments. Discover tactics like starting small, leveraging past commitments, and making public declarations to influence decisions. With insights from Robert Cialdini's work and real-world examples, the hosts illustrate the power of consistency in shaping behaviors and commitments. Unlock strategies to persuade and influence in both personal and professional spheres effectively. ---------- Connect with the hosts: •    Ben Kinney: https://www.BenKinney.com/ •    Bob Stewart: https://www.linkedin.com/in/activebob •    Chad Hyams: https://ChadHyams.com/ •    Book one of our co-hosts for your next event: https://WinMakeGive.com/speakers/ More ways to connect: •    Join our Facebook group at www.facebook.com/groups/winmakegive •     Sign up for our weekly newsletter: https://WinMakeGive.com/sign-up •     Explore the Win Make Give Podcast Network: https://WinMakeGive.com/ Part of the Win Make Give Podcast Network

Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com. Episode 1642: Steve Chou breaks down the subtle psychological pricing strategies that retailers use to influence buying behavior, revealing how numbers, layout, and perceived value impact purchasing decisions. Listeners will walk away with actionable insights to improve their own sales tactics or become savvier consumers. Read along with the original article(s) here: https://mywifequitherjob.com/pricing-psychological-mind-games-that-stores-play/ Quotes to ponder: "One of the most common pricing tricks is to set prices just below a round number, like $9.99 instead of $10." "People tend to perceive prices that are 'just below' a round number as significantly cheaper than they really are." "Bundling products together can make customers feel like they are getting a better deal, even if the total cost is the same or higher." Episode references: Predictably Irrational by Dan Ariely: https://www.amazon.com/Predictably-Irrational-Revised-Expanded-Decisions/dp/0061353248 The Paradox of Choice by Barry Schwartz: https://www.amazon.com/Paradox-Choice-Why-More-Less/dp/0060005696 Influence by Robert Cialdini: https://www.amazon.com/Influence-Psychology-Persuasion-Robert-Cialdini/dp/006124189X Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of The Brainy Business podcast, Melina Palmer explores the powerful concept of unity, which is Robert Cialdini's seventh principle of persuasion. Melina dives into how reminding people of shared identities can significantly influence their decisions, whether you're trying to get a colleague on board with a new initiative or convincing a family member to change their behavior. Through real-life examples and insights from her upcoming book, she illustrates how unity can be a game changer in communication and persuasion. Listeners will learn about the importance of establishing a sense of "we" before making requests and how this principle can enhance relationships both personally and professionally. Melina discusses the underlying connection between unity and the other principles of persuasion, emphasizing that unity can make the application of these other principles more effective. Discover how unity can enhance your ability to persuade and influence others. Learn about the significance of shared identities and how they affect decision-making. Explore practical strategies for leveraging the unity principle in your communications. Understand the role of cognitive dissonance and how it relates to unity and decision-making. Gain insights into the long-term benefits of building connections based on shared identities. Get important links, top recommended books and episodes, and a full transcript at thebrainybusiness.com/482. Looking to explore applications of behavioral economics further?  Learn With Us on our website. Subscribe to Melina's Newsletter Brainy Bites.  Let's connect: Send Us a Message Follow Melina on LinkedIn The Brainy Business on Youtube The Brainy Business on Instagram

Mark Manson's journey into the workforce started during a challenging time: the Great Recession of 2008. After struggling with various odd jobs, he shifted his focus to blogging and became a bestselling author. In this episode, Mark explores human behavior, the psychology behind success, and how the critical thinking needed to develop a growth mindset is key to navigating career and personal development in a rapidly changing world. In this episode, Hala and Mark will discuss: (00:00) Introduction (02:40) Mark Manson's Journey to Becoming a Blogger and Author (05:13) The Evolution and Challenges of Blogging (06:39) Key Takeaways from Mark Manson's New Book (09:43) Understanding Hope and the Uncomfortable Truth (14:09) The Thinking and Feeling Brain (20:18) Pain as a Currency of Our Values (22:14) The Concept of Anti-Fragility (30:37) Defining Adulthood and Real Freedom (39:35) Hope in Science and Technology Mark Manson is a three-time New York Times bestselling author and entrepreneur. His books, including The Subtle Art of Not Giving a F*ck, have sold over 20 million copies in 75+ languages worldwide. He has also built a thriving online business, offering courses, podcasts, and one of the most popular self-improvement newsletters. Known for his brutal honesty and dry humor, Mark has established himself as a leading voice in the fields of mindset, self-improvement, and human psychology. Sponsored By: Shopify - youngandprofiting.co/shopify Open Phone - openphone.com/profiting Airbnb - airbnb.com/host Indeed - indeed.com/profiting    RobinHood - robinhood.com/gold Factor - factormeals.com/factorpodcast   Rakuten - rakuten.com Microsoft Teams - aka.ms/profiting Active Deals - youngandprofiting.com/deals       Key YAP Links Reviews - ratethispodcast.com/yap  Youtube - youtube.com/c/YoungandProfiting  LinkedIn - linkedin.com/in/htaha/  Instagram - instagram.com/yapwithhala/  Social + Podcast Services - yapmedia.com   Transcripts - youngandprofiting.com/episodes-new  Entrepreneurship, Entrepreneurship Podcast, Business, Business Podcast, Self Improvement, Self-Improvement, Personal Development, Starting a Business, Strategy, Investing, Sales, Selling, Psychology, Productivity, Entrepreneurs, AI, Artificial Intelligence, Technology, Marketing, Negotiation, Money, Finance, Side Hustle, Mental Health, Career, Leadership, Mindset, Health, Growth Mindset, Positivity, Critical Thinking, Robert Greene, Chris Voss, Robert Cialdini.

Join Ben Kinney, Bob Stewart, and Chad Hyams as they delve into the concept of scarcity, inspired by Robert Cialdini's work. Discover how scarcity influences decisions in sales, marketing, and recruitment. They explore five elements of scarcity, including competition and exclusive access, showing how these strategies shape consumer behaviors and business success. Tune in for insights on leveraging scarcity in your professional life. ---------- Connect with the hosts: •    Ben Kinney: https://www.BenKinney.com/ •    Bob Stewart: https://www.linkedin.com/in/activebob •    Chad Hyams: https://ChadHyams.com/ •    Book one of our co-hosts for your next event: https://WinMakeGive.com/speakers/ More ways to connect: •    Join our Facebook group at www.facebook.com/groups/winmakegive •     Sign up for our weekly newsletter: https://WinMakeGive.com/sign-up •     Explore the Win Make Give Podcast Network: https://WinMakeGive.com/ Part of the Win Make Give Podcast Network

Mark Manson spent his twenties traveling the world, chasing success, and observing human psychology and behavior. Through years of blogging, he built a loyal audience and landed his first book deal. By 32, he had surpassed all his career goals, including becoming a bestselling author. But the massive success of The Subtle Art of Not Giving a F*ck came faster than he expected, leaving him lost and questioning his purpose. In this episode, Mark returns with his refreshingly blunt insights on success, happiness, and fulfillment. He shares actionable strategies for personal development and explains why chasing the wrong goals leads to disappointment. In this episode, Hala and Mark will discuss:  (00:00) Introduction (01:29) How Traveling Shaped His Mindset (05:11) From Blogging to Bestselling Author (15:44) Why Happiness is Overrated (18:20) Navigating His Rapid Career Growth  (22:21) The Psychology of Passion and Skill (24:29) Reinventing Himself as an Entrepreneur (27:02) The Value of Love and Marriage (31:11) Why Dating Apps Fail You (34:24) Tips on Building Lasting Relationships (39:20) How to Make the Right Commitment (41:42) Turning Writing into a Successful Business (47:58) Scaling a Business Across Multiple Platforms Mark Manson is a three-time New York Times bestselling author and entrepreneur. His books, including The Subtle Art of Not Giving a F*ck, have sold over 20 million copies in 75+ languages worldwide. He has also built a thriving online business, offering courses, podcasts, and one of the most popular self-improvement newsletters. Known for his brutal honesty and dry humor, Mark is a leading voice in personal growth and mindset. Sponsored By: Shopify - youngandprofiting.co/shopify Open Phone - openphone.com/profiting Airbnb - airbnb.com/host Indeed - indeed.com/profiting    RobinHood - robinhood.com/gold Factor - factormeals.com/factorpodcast   Rakuten - rakuten.com Microsoft Teams - aka.ms/profiting Active Deals - youngandprofiting.com/deals   Resources Mentioned: Mark Manson: Next-Level Adulting | E65: https://youngandprofiting.co/3QTorz0  Mark's Book, The Subtle Art of Not Giving a F*ck: https://amzn.to/41Rwq5Y  Mark's Book, Everything Is F*cked: https://amzn.to/4izRx27  Mark's Podcast, The Subtle Art of Not Giving a F*ck: https://bit.ly/3Dgjw8l  Key YAP Links Reviews - ratethispodcast.com/yap  Youtube - youtube.com/c/YoungandProfiting  LinkedIn - linkedin.com/in/htaha/  Instagram - instagram.com/yapwithhala/  Social + Podcast Services: yapmedia.com  Transcripts - youngandprofiting.com/episodes-new  Entrepreneurship, Entrepreneurship Podcast, Business, Business Podcast, Self Improvement, Self-Improvement, Personal Development, Starting a Business, Strategy, Investing, Sales, Selling, Psychology, Productivity, Entrepreneurs, AI, Artificial Intelligence, Technology, Marketing, Negotiation, Money, Finance, Side Hustle, Mental Health, Career, Leadership, Mindset, Health, Growth Mindset, Positivity, Critical Thinking, Robert Greene, Chris Voss, Robert Cialdini, Mark Manson

In this episode of The Social Dentist, Dr. Desiree Yazdan invites you to join her as she takes a moment to reflect on her recent milestone—turning 40! It's a perfect opportunity for her to share her journey of personal and professional growth with you. Dr. Yazdan is buzzing with excitement about expanding her coaching business, and she wants to let you in on some valuable insights she's gained along the way. One of the books that have profoundly influenced her is Robert Cialdini's "Influence." In this episode, she dives into three key psychological concepts from the book that can really make a difference in how you interact with patients and achieve business success in healthcare settings. Dr. Yazdan encourages you to apply these principles to your own practice, believing they can truly enhance your interactions and lead to greater success. It's a friendly and insightful conversation that you won't want to miss! Watch Dr. Yazdan's Make More Money Video - www.dryazdancoaching.com/mdm Book Your Consultation with Dr. Yazdan HERE: www.dryazdancoaching.com/consult Email Dr. Yazdan: DrDYazdan@gmail.com Join Dr. Yazdan's Coaching Waitlist - www.dryazdancoaching.com/waitlist Sign up for Dr. Yazdan's Free Masterclass, How To Get Patients From IG into Your Practice - www.dryazdan.com/newpatients Follow Dr. Yazdan on Instagram - https://www.instagram.com/dryazdan/

Breaking Into Medical Sales: Gina Torres's Journey from Nurse to Industry Expert In this inspiring episode, Gina Torres, a seasoned peripheral vascular representative, shares her incredible transition from a peripheral vascular nurse to a top medical device sales expert at Shockwave. Discover how she leveraged her clinical background to drive innovation and improve patient outcomes, particularly in preventing amputations for those with peripheral arterial disease. Gina dives deep into the transformative power of intravascular lithotripsy technology and the critical role medical sales professionals play in advancing treatment solutions. She also sheds light on the evolving responsibilities of clinical specialists, balancing in-depth product knowledge with the art of sales. If you're considering a career in medical sales, Gina offers invaluable advice on how individuals from non-clinical backgrounds, such as marketing professionals, can successfully break into the industry. She also opens up about the challenges of balancing a demanding career with family life, sharing practical strategies for success. From launching Nurse Elevator to help nurses and techs transition into medical sales to her go-to book recommendation, Influence by Robert Cialdini, Gina's insights are packed with actionable takeaways. And, of course, we wrap up with a fun lightning round, including her must-try meal at Pecan Lodge in Dallas. Whether you're a healthcare professional, an aspiring medical sales rep, or simply curious about this dynamic field, this episode is packed with motivation, industry knowledge, and career-changing insights! Meet Gina: Gina is a former ICU and Interventional Radiology nurse who successfully transitioned into the medical device industry, where she is now an executive sales representative and a recognized expert in peripheral vascular interventions. Despite having no formal sales training, her deep clinical expertise and firsthand understanding of patient care have propelled her to excel in the field. She began her industry journey as a Clinical Support Specialist, where she quickly mastered the sales process with the guidance of exceptional mentors. Her ability to bridge the gap between clinical knowledge and sales strategy led her to secure a sales role, where she has since earned back-to-back President's Club awards. Passionate about helping other healthcare professionals leverage their skills beyond the bedside, Gina founded **Nurse Elevator**—a platform dedicated to guiding nurses, techs, and other clinicians into medical device sales and related non-hospital careers. She firmly believes clinicians bring unmatched value to the industry due to their deep understanding of patients and treatment algorithms. Through Nurse Elevator, Gina is on a mission to create a supportive and educational community that empowers healthcare professionals to confidently explore new opportunities. Connect with Gina: LinkedIn Connect with me: LinkedIn Love the show? Subscribe, rate, review, and share! Here's How » Want to connect with past guests and access exclusive Q&As? Join our EYS Skool Community today! The views and opinions Gina expressed are her own and not a reflection of Shockwave Medical or Johnson and Johnson MedTech.