Podcast appearances and mentions of Robert Cialdini

We kick off our three-part series on Robert Cialdini by exploring the research, mentors, and discoveries that shaped one of behavioral science's most influential thinkers. From social proof and energy conservation to the creation of Influence, we trace the path that brought behavioral science from the lab to millions of everyday readers. Topics [0:00] The Utility Bill That Changed Behavior [9:28] Meet Robert Cialdini [12:41] The Famous Door Hanger Study [20:30] Social Proof and Opower's Success [22:16] The Book That Changed Behavioral Science [28:45] The Mentors Behind Cialdini's Thinking [41:30] Three Research Strategies That Defined His Career [56:01] Building the Science of Influence [1:01:01] Writing Influence for the Public [1:10:21] Why Cialdini's Work Still Matters Today ©2026 Behavioral Grooves Links Influence by Robert Cialdini Join us on Substack! Join the Behavioral Grooves community Subscribe to Behavioral Grooves on YouTube Support Behavioral Grooves

In today's episode, you'll discover: 1.     We think buying is a logical decision. It isn't. Every purchase goes through three filters in the                   buyer's mind, and what they are. 2.     The science behind buying decisions shows how the most trusted sellers align with a client's                   existing beliefs and identity rather than arguing against them. 3.     A practical, ethical framework for building trust faster, lowering resistance, and helping clients                   ay yes to what genuinely serves them, no pressure tactics required. To support these three takeaways, I chose a quote from Zig Ziglar: "People don't buy for logical reasons. They buy for emotional reasons."   About Owen Fitzpatrick: Owen Fitzpatrick is a social psychologist, a keynote speaker, and the author of nine books translated into 21 languages. His newest book, Inner Propaganda, is out in August 2026 and is endorsed by Robert Cialdini, Tony Robbins, and Daniel Pink. For two decades, he's studied how beliefs form and change — in boardrooms at Google, LinkedIn, and Salesforce, and in conflict zones like North Korea and Rwanda. He's spoken in 33 countries, studied Exec Education at Harvard and MIT, and his TEDx talk has over 1.4 million views. He helps leaders and sellers earn genuine belief. How to Get in Touch with Owen Fitzpatrick: Website: http://owenfitzpatrick.com/ Book: http://innerpropaganda.com/ Email:  owen@owenfitzpatrick.com Stalk me online! Linktr.ee: https://linktr.ee/conniewhitman Communication Style Assessment (CSA)™:  https://changingthesalesgame.com/communication-style-assessment/ Subscribe to the Changing the Sales Game Podcast on your favorite podcast streaming service or YouTube.  New episodes are posted every week - listen as Connie delves into new sales and business topics or addresses problems you may have in your business.

Influence, Trust, and the Social Skills That Will Define Tomorrow’s Leaders In this episode of MHEDA Talks, host Katie Richards sits down with leadership expert, workplace performance specialist, and Emerging Leaders Conference keynote speaker Henna Pryor to explore how professionals can stand out in an increasingly AI-driven world. Henna shares insights on influence, communication, adaptability, and why human-centered skills are becoming more important—not less—as technology advances. From navigating uncertainty to building meaningful relationships and increasing your impact, this conversation offers practical takeaways for leaders at every stage of their career. Key Topics Discussed Why human skills remain a competitive advantage in an AI-driven workplace. How influence and communication are evolving in today’s business environment. The importance of adaptability when facing uncertainty and change. Practical strategies for building stronger professional relationships. Insights from Henna’s upcoming book, The Signal Gap. About Henna Pryor Henna Pryor is a workplace performance expert, keynote speaker, and author who helps organizations strengthen communication, influence, and leadership effectiveness. Known for her engaging, energetic, and research-backed approach, Henna has worked with global organizations to help professionals build confidence, navigate change, and create greater impact in their careers. She is the author of the upcoming book The Signal Gap, a modern guide to influence and communication in today’s workplace, featuring insights from leading thinkers including Adam Grant, Seth Godin, Robert Cialdini, and Dorie Clark. Want to Hear More From Henna? Join us at the 2026 Emerging Leaders Conference July 15-16, where Henna will lead two interactive sessions focused on communication, influence, and leadership in today’s evolving workplace. Learn more and register today. — Learn More & Register Today!

A Note from James:If I could tell my children to read one post of mine, it would be this post.Influence is how they will navigate a world of uncertainty.Robert Cialdini is the most influential person in the world. And by that I mean, he wrote the book Influence, which sold 3 million copies and defines the six critical aspects of all influence.Now he has a new book, Pre-Suasion, going 10x deeper into the concepts of persuasion. I got him on my podcast so I could ask the 1,000 questions I have.Small story from the book:If you name a restaurant “Studio 97” instead of “Studio 17,” people are more likely to tip higher.If you ask a girl for her phone number outside a flower store, triggering feelings of romance, she is more likely to give it to you than if you ask her outside a motorcycle store.And 500 other stories.The environment is just as important as what you say.Before the podcast began, I gave him a book as a gift: The Anxiety of Influence, a history of poetry.What would poetry have to do with influence and marketing?In all art, since the beginning of time, artists have built on the work of the artists of the generation before them.Beethoven depended on a Mozart to be a Beethoven. Picasso depended on a Cézanne. Without Michelson, there would be no Einstein.But poets, for some reason, would deny being influenced.“I never even read Ezra Pound,” shouted one poet at a critic.Poets want to be seen as original.Nobody is 100% original.This is the anxiety of influence.Almost all of our decisions, and even our creativity, are outsourced to the people around us who influence us: peers, teachers, religion, parents, bosses, etc.Our personality is our own particular mishmash of influences.How we deal with that anxiety, how we recognize the influences, learn from them, and build from them, is the birth of all of our creativity.Let me summarize the seven aspects of influence:Reciprocity: If you give someone a Christmas card, they will want to return the favor.Likability: Make yourself trustworthy. For instance, outline the negatives of dealing with you.Consistency: Ask someone for a favor. Now they will say to themselves, “I am the type of person who does James a favor.”Social Proof: If you are trying to get someone to do X, show them that “a lot of your peers do X.” For instance, if you are at a bar and you are a guy trying to meet women, bring your women friends and not your guy friends with you.Authority: “Four out of five dentists say…”Scarcity: “Only 100 iPhones left at this store!”Unity: You and I are the same because of location, values, religion, etc.I've used each of the above in business.They work.They will make you money.The entire purpose of language is to influence.We are not strong animals. We are weak.The language of influence saved us.Probably a word like “Run!” was the first word spoken.A word of influence.And it worked.I'm still running from the things I fear.So speak to influence.Don't speak to call a flower yellow.Speak to breathe spirit into an idea, to be enthusiastic, to convey emotion, to influence.This is the only way to have an impact with your unique creativity.I gave Robert the book as a gift — reciprocity — assuming we would have a great podcast.And we did.But then I thought later, I can't even remember how Robert got on my podcast.I highly recommend his book in the podcast and even in this post.As he got into his car after the podcast in order to go to his next interview, I started thinking:“Hmmm, who influenced who?”Episode Description:Robert Cialdini wrote the book on persuasion — literally. His classic Influence became one of the defining books on why people say yes, how decisions get shaped, and why the smallest cue in the room can change the outcome of a conversation.In this episode from the archive, James talks with Cialdini about Pre-Suasion, the idea that persuasion starts before the actual pitch. It begins with what people notice, what they feel, what is in the environment, and what frame has already been set before the first real ask is made.They talk about flower shops, restaurant names, voting booths, Warren Buffett's shareholder letters, Anwar Sadat's negotiation instincts, and the rabbi who helped save thousands of lives with one sentence. But the episode is not just about marketing. It is about how people make decisions under uncertainty — and how to use influence ethically, whether you are asking for a job, building a business, negotiating a deal, writing a sales letter, or trying to become more trusted.What You'll Learn:Why persuasion often begins before the message — and how small cues in the environment can make people more receptive.How Cialdini's original six principles of influence work: reciprocity, consistency, social proof, scarcity, authority, and liking.Why Cialdini added a seventh principle, unity — the feeling that “we are the same” — and why it can be even stronger than liking.When to use social proof versus authority, and how to decide which kind of evidence matters most in a given situation.Why admitting weakness first can build trust, and how Warren Buffett uses honesty as a persuasion tool instead of a liability.Timestamped Chapters:[00:00] Introduction and episode preview[01:25] Interview begins — James introduces Robert Cialdini and Pre-Suasion[03:12] The flower shop study: why context changes the answer before the question is asked[05:48] Valentine Street and the hidden power of unrelated cues[06:42] Wine stores, voting booths, and fluffy cloud mattresses[08:10] Are humans irrational, or are shortcuts necessary?[10:17] How the pictures on your wall can change what you write[11:36] The six — now seven — principles of influence[12:00] Reciprocity: the Hare Krishna flower example and the power of personalized gifts[16:40] Consistency: Anwar Sadat, Henry Kissinger, and giving people a reputation to live up to[19:30] Cialdini's undercover research with sales organizations[23:30] Social proof: medical no-shows, restaurant menus, and what happens when a message backfires[26:43] Social proof as feasibility: “people like me can do this”[29:07] Authority: when expert endorsement beats crowd validation[33:55] Why companies lose with better products when they fail to frame the decision properly[35:10] Building authority from zero by using honesty and scarcity[37:05] The Avis “We're number two” campaign and the trust value of admitting weakness[38:24] Warren Buffett's shareholder letters and the persuasive power of leading with mistakes[41:30] Unity: Cialdini's seventh principle of influence[44:24] The rabbi, the Japanese tribunal, and the sentence that saved a community[48:30] Applying unity in job interviews, dating, and negotiations[51:10] Loss aversion and how uncertainty changes persuasion[55:00] Why long sales letters can outperform short ones[55:30] Cialdini's practical framework: find what is true, direct attention to it, then make the case[59:00] Fake scarcity and why false urgency destroys trust[65:00] Closing thoughts on ethical influence and genuine specificityAdditional Resources:Robert Cialdini — Influence: The Psychology of Persuasion — Cialdini's classic book on the core principles of persuasion and compliance. Robert Cialdini — Pre-Suasion: A Revolutionary Way to Influence and Persuade — the follow-up book discussed throughout the episode, focused on what happens before the persuasive message itself. Berkshire Hathaway Shareholder Letters — referenced in the episode as a real-world example of trust-building through candor and weakness-first communication. Daniel Kahneman and Prospect Theory — Cialdini references the role of loss aversion and uncertainty in persuasion; Kahneman received the 2002 Nobel Memorial Prize in Economic Sciences for integrating psychological research into economic decision-making. Chiune Sugihara — the Japanese diplomat connected to the story Cialdini uses to explain unity and shared identity. The Avis “We're Number Two” Campaign — discussed as an example of turning a weakness into credibility by being honest before making the positive case.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Let me start with a piece of paper. Early in the twentieth century a printed rate card circulated among the opera houses of Italy, a schedule of charges from a claque, one of the applause brigades that worked the great houses of Europe. Approval came in grades, and the grades came at prices. Polite appreciation cost little. Insistence cost more. Down at the luxury end, for a wild ovation at any cost, the price became a sum to be arranged. A psychologist named Robert Cialdini reprinted that tariff decades later in his study of social proof, where it sits among the laboratory findings like a fossil among X-rays, the same animal at two stages of preservation.Now move forward a hundred years. A company in West Palm Beach sold the same product from a drop-down menu, five hundred followers for ten dollars, more than two hundred million of them moved before a newspaper took the operation apart in 2018. The invoice was older than the empire that first printed it.

Dive into the fascinating world of human behavior with our overview of Dr. Robert B. Cialdini's groundbreaking book, "Influence: The Psychology of Persuasion". Discover the secret psychological principles that cause people to say "yes" automatically, reacting like a preprogrammed tape playing in their minds. This video breaks down the six powerful "weapons of influence" used by compliance professionals every day: Reciprocation, Commitment and Consistency, Social Proof, Liking, Authority, and Scarcity. Whether you want to learn how to ethically persuade others or simply protect yourself from the subtle manipulation tactics of the modern world, understanding these automatic mental shortcuts is essential for navigating today's information-heavy environment.#tags #Influence #RobertCialdini #PsychologyOfPersuasion #PersuasionSkills #WeaponsOfInfluence #BehavioralPsychology #SocialProof #ScarcityMindset #SalesPsychology #BookSummary #SelfImprovement #MarketingPsychology

¿Cómo sacar el máximo partido de las formaciones? Juanda, que se ha leído todos los libros, te cuenta cómo hacerlo en su proyecto de Learning legendario. Los empleados pierden valiosas horas en cursos que no están bien diseñados. Todo cambio empieza por las lecciones de Dale Carnegie. Juanda lo llama «un manual para aprender a tratar con la gente». Lo mejor de sus libros es que puedes llevarlos inmediatamente a la práctica, sales a la calle y compruebas en tus interacciones que sus trucos funcionan.Kapital es posible gracias a sus colaboradores:⁠⁠Página Internacional⁠⁠. Lo mejor de la prensa de todo el mundo.⁠⁠Página Internacional es un nuevo medio digital y papel que publica en español los mejores artículos de las principales revistas y periódicos del mundo. Con una sola suscripción, en Página leerás las piezas esenciales de The Economist, The New York Times, Foreign Affairs, Der Spiegel, Le Monde o The Atlantic. Página nace con el propósito de aportar filtro, acceso y selección, y reunir en un mismo lugar el mejor periodismo global. Como dice Toni Segarra, que estuvo en el podcast y que es socio fundador del proyecto: «Lo sorprendente es que Página Internacional no existiera hace ya tiempo. Lo importante es que exista ahora, en este momento». Puedes formar parte de Página suscribiéndote anualmente, ahora con un descuento de 30 euros si aprovechas el código KAPITAL30. También tienes la opción vitalicia, en la que te prometen una vida entera de buena lectura y sabiduría. ¡Feliz lectura!TaxDown⁠. Tus impuestos bien hechos.¿Declaras bien tus inversiones? Este año, si tienes inversiones, hay nuevos cambios y regulaciones que tienes que saber (DAC8, modelo 721, normativa europea), así que es clave hacerlo bien. Si inviertes, yo te recomiendo TaxDown por ser la forma más fácil de presentar la Renta. TaxDown se integra con la mayoría de brókers, te lo calculan todo, y además cuentan con expertos fiscales en inversiones que revisan tu caso. Así evitas líos y cálculos raros. Si quieres probarlo, puedes usar mi código KAPITAL para obtener descuento. O puedes entrar directamente desde este enlace.Patrocina Kapital. Toda la información en este link.Índice:0:32 Tres leyes de la robótica.9:14 El sesgo ideológico de la IA.15:28 Bauman y la interdenpendencia.27:02 Formaciones online.42:09 Anti-PowerPoint Party.50:13 Acaparadores del micrófono.56:17 Los consejos de Dale Carnegie.1:09:34 Entrenar la improvisación.1:20:33 Hacer las preguntas correctas.Apuntes:Trilogía fundación. Isaac Asimov.Yo, robot. Isaac Asimov.Her. Spike Jonze.La teoría sueca del amor. Erik Gandini.Modernidad líquida. Zygmunt Bauman.Cómo ganar amigos e influir sobre las personas. Dale Carnegie.Cómo disfrutar de la vida y del trabajo. Dale Carnegie.What they don't teach you at Harvard Business School. Mark McCormack.Pre-suasión. Robert Cialdini.Reshuffle. Sangeet Paul Choudary.

Are Occupational Therapists being protected by their communities, or are they being held back by them? In this thought-provoking episode of the OT Yourself to Freedom Podcast, Beki explores a controversial topic that many Occupational Therapists experience but few openly discuss: the culture of fear surrounding business, money, entrepreneurship, coaching programmes, and alternative career paths within the OT profession. If you've ever considered starting an online business, launching a private practice, creating a course, offering coaching, or building additional income streams as an Occupational Therapist, you've probably heard the warnings: "Be careful." "Sounds like a scam." "Don't trust anyone selling a dream." But where do these beliefs come from, and are they actually helping Occupational Therapists create better lives? In this episode, Beki unpacks the psychological, cultural, and societal forces that shape how OTs think about risk, money, success, and professional growth. Drawing on research from Daniel Kahneman, Brené Brown, Seth Godin, Nassim Nicholas Taleb, Robert Cialdini, and Lynne Twist, she explores why fear often masquerades as wisdom and how inherited beliefs can quietly keep Occupational Therapists stuck in careers they desperately want to change. Whether you're an Occupational Therapist experiencing burnout, exploring private practice, considering online business opportunities, or simply questioning what's possible for your future, this episode will challenge the assumptions that may be limiting your growth. Key Takeaway Fear is not the same as wisdom. The loudest voices in a community are not always the most informed voices. Occupational Therapists are trained to see possibility and potential in others every day. This episode invites you to apply that same belief to yourself and question whether the stories you've inherited about money, business, success, and risk are actually serving you. The question is not whether opportunities exist. The question is whether you're willing to evaluate them for yourself. Connect with Beki Are you ready to leave the whinger mindset behind and embrace your inner go-getter? Beki helps OTs worldwide design, launch, and scale their online business Free Resource: Download Beki's free overnight mindset meditation for free to help you build confidence, overcome money mindset challenges, and develop self-belief. Join OT Yourself To Freedom Membership: Discover the only membership designed specifically for OTs to create freedom-based businesses by leveraging the skills you already have. Learn to design and sell offers, market effectively, and align your work with your purpose. Follow Beki: Website: www.bekieakins.com Instagram: OT Yourself to Freedom Facebook Group: OT Freedom Community LinkedIn: Beki Eakins Book an Inspiration Call: Click here About the Host Beki Eakins is a business mindset and lifestyle coach for occupational therapists. After leaving traditional OT practice, she has helped hundreds of OTs worldwide design aligned online businesses that support freedom, income, and purpose, without burning out.

"No offense, but I hate dentists." Most providers hear it, laugh it off, and lean the chair back. Craig and Peter make the case that it's actually a cry for help, and the doorway to a relationship the patient never leaves. This episode unpacks one of the biggest misconceptions in dentistry: that sales and patient care are in conflict. They argue the opposite. The best dentists are the best communicators. They understand what matters to patients, help them see what's possible, and guide them toward decisions that improve their lives. The conversation digs into the influence and persuasion principles behind their approach, why patients rarely buy treatment plans but will buy certainty and confidence, and how commoditization, negative reviews, and practice culture all trace back to one thing: whether patients feel understood. Because when they do, pricing matters less, trust gets stronger, and the hard conversations get easier. If you've ever felt uncomfortable talking about treatment or presenting fees, this one will change how you walk into the room.   DESCRIPTION The Bulletproof Dental Podcast Episode: 442 HOST: Dr. Craig Spodak and Dr. Peter Boulden In this episode, Craig Spodak and Peter Boulden explores the art of authentic selling in dentistry and explains why influence, trust, and communication are essential skills for every practice owner. Drawing from the work of Robert Cialdini, lessons from business leaders across industries, and years of real-world experience, Peter shares practical frameworks for building stronger patient relationships, communicating value more effectively, and creating a practice that stands out in an increasingly competitive market. TAKEAWAYS Selling and patient care are not opposites Patients make decisions based on trust, not just information Understanding patient values creates better outcomes Influence is a critical skill for practice growth Authentic relationships reduce resistance and increase case acceptance Communication skills often matter more than technical expertise Commoditization occurs when practices fail to differentiate themselves Negative reviews are often symptoms of unmet emotional needs Business principles from other industries apply directly to dentistry Practice culture influences patient experience and retention Continuous business education creates competitive advantages Adding value first makes conversations about treatment easier CHAPTERS 00:00 Introduction to Sales in Dentistry 03:12 The Taboo of Selling in Dentistry 06:00 Building Relationships with Patients 08:55 Understanding Patient Needs 11:59 The Spiritual Aspect of Business 14:49 Conclusion and Key Takeaways REFERENCES Influence by Robert Cialdini Bulletproof Summit Bulletproof Mastermind

The future belongs to the curious.In this episode of CPG Insiders, Mark Young and Justin Girouard discuss why mindset, imagination, and continuous learning are becoming the most valuable skills in the age of AI.They also share the books that have had the greatest impact on their thinking around entrepreneurship, growth, leadership, influence, communication, and innovation.Topics include:The 10-80-10 AI frameworkWhy 10X thinking changes decision-makingWho Not How and scaling through peopleThe psychology of influence and persuasionEntrepreneurial operating systems and business growthNegotiation lessons from FBI hostage negotiator Chris VossThe future of AI, technology, and human potentialPlus, a complete reading list featuring books from Benjamin Hardy, Dan Sullivan, Byron Sharp, Robert Cialdini, Angus Fletcher, Peter Diamandis, Chris Voss, and more.Featured books include:The 27 Unbreakable RulesHYPNO-TI$INGThe Science of Scaling10X Is Easier Than 2XWho Not HowThe Gap and the GainTractionThe Greater GameHow Brands GrowInfluencePre-SuasionPrimal IntelligenceNever Split the DifferenceWe Are As Gods

John Bejakovic is a business copywriter who writes a daily newsletter at bejakovic.com, an online journal and wrote a book about influence techniques that he has learned. He acknowledges the work of Robert Cialdini and then builds on Cialdini's work. His book, with the shortened title "The 10 Commandments of Con Men..." gives 10 different influence techniques along with stories, research and John's own experience in learning and using these techniques. These are all areas that any social engineer can use to enhance their own skills.

​¿Sabes realmente lo que estás pagando cuando vas al supermercado o compras una entrada por internet? En este episodio del podcast analizamos las técnicas de persuasión y los engaños más comunes que utilizan las marcas para manipular nuestras decisiones de compra, inspirándonos en las bases del libro "Pre-suasión" de Robert Cialdini. ​Hablamos a fondo sobre: ​La reduflación: El caso real de la reciente multa a Mondelez International (tabletas Milka) por reducir el tamaño del producto mientras suben los precios. ​El truco del precio por kilo: Por qué los envases más baratos (o de 1€) a menudo acaban saliendo mucho más caros a la larga y cómo afecta esto a los consumidores. ​Falsa urgencia online: Analizamos los relojes de cuenta atrás engañosos en webs de venta de entradas y las alertas falsas de "quedan pocas unidades". ​Calidad oculta vs. precio: Cómo identificar cuando un producto es sospechosamente barato basándonos en sus materiales (como el núcleo de nido de abeja/cartón o el rendimiento real). ​El objetivo de este video es aprender a detectar estas estrategias para evitar ser manipulados y tomar mejores decisiones financieras, especialmente de cara a los más jóvenes. ¡No te dejes engañar por el volumen ni por las prisas! ​[00:00] - Introducción y el libro "Pre-suasión" de Robert Cialdini [01:01] - La reduflación y la sanción a Mondelez (Milka) [02:07] - El verdadero truco del supermercado: Mirar el precio por kilo [03:12] - La indignación con los envases económicos (¿A quién afecta más?) [05:54] - El aire y el volumen: Engaños en productos cotidianos como el papel higiénico [07:34] - Webs de entradas y los relojes de falsa urgencia de 15 minutos [09:43] - Caso real en mi trabajo: Calidad oculta, micras y núcleos de cartón [12:31] - El rendimiento real del producto (El ejemplo del cemento cola) [13:47] - Conclusión: Consejos finales para evitar que te manipulen

​¿Sabes realmente lo que estás pagando cuando vas al supermercado o compras una entrada por internet? En este episodio del podcast analizamos las técnicas de persuasión y los engaños más comunes que utilizan las marcas para manipular nuestras decisiones de compra, inspirándonos en las bases del libro "Pre-suasión" de Robert Cialdini. ​Hablamos a fondo sobre: ​La reduflación: El caso real de la reciente multa a Mondelez International (tabletas Milka) por reducir el tamaño del producto mientras suben los precios. ​El truco del precio por kilo: Por qué los envases más baratos (o de 1€) a menudo acaban saliendo mucho más caros a la larga y cómo afecta esto a los consumidores. ​Falsa urgencia online: Analizamos los relojes de cuenta atrás engañosos en webs de venta de entradas y las alertas falsas de "quedan pocas unidades". ​Calidad oculta vs. precio: Cómo identificar cuando un producto es sospechosamente barato basándonos en sus materiales (como el núcleo de nido de abeja/cartón o el rendimiento real). ​El objetivo de este video es aprender a detectar estas estrategias para evitar ser manipulados y tomar mejores decisiones financieras, especialmente de cara a los más jóvenes. ¡No te dejes engañar por el volumen ni por las prisas! ​[00:00] - Introducción y el libro "Pre-suasión" de Robert Cialdini [01:01] - La reduflación y la sanción a Mondelez (Milka) [02:07] - El verdadero truco del supermercado: Mirar el precio por kilo [03:12] - La indignación con los envases económicos (¿A quién afecta más?) [05:54] - El aire y el volumen: Engaños en productos cotidianos como el papel higiénico [07:34] - Webs de entradas y los relojes de falsa urgencia de 15 minutos [09:43] - Caso real en mi trabajo: Calidad oculta, micras y núcleos de cartón [12:31] - El rendimiento real del producto (El ejemplo del cemento cola) [13:47] - Conclusión: Consejos finales para evitar que te manipulen

Attia Qureshi shares simple techniques to build up your negotiating skills, one step at a time.— YOU'LL LEARN — 1) How to take the fear and tension out of negotiating 2) The simple trick to arrive at more win-win solutions 3) How to feel comfortable making big asks and saying no Subscribe or visit AwesomeAtYourJob.com/ep1153 for clickable versions of the links below. — ABOUT ATTIA — Attia Qureshi is a negotiation and influence expert, former MIT faculty member, adjunct professor at the University of Michigan, and the founder of Attia Qureshi Consulting — where she has spent two decades helping leaders, teams, and organizations negotiate better outcomes in every room they walk into. Her work spans Fortune 500 boardrooms, university classrooms, and conflict zones around the world, where she has negotiated on behalf of the U.S. State Department in some of the most complex environments imaginable.• Book: Never Settle: Persuasion and Negotiation Skills to Get What You Want• Tool: Emotion Wheel• Website: AttiaQureshi.com— RESOURCES MENTIONED IN THE SHOW — • Article: “Ask For A Raise? Most Women Hesitate” by Jennifer Ludden• Study: “Evolution of responses to (un)fairness” by Sarah F. Brosnan and Frans B.M. de Waal• Book: Influence: Science and Practice by Robert Cialdini• Book: The Alchemist by Paulo Coelho• Past episode: 366: Mastering Conversations through Compassionate Curiosity with Kwame Christian• Past episode: 664: Dr. Robert Cialdini on How to Persuade with the 7 Universal Principles of Influence• Past episode: 873: Dr. Steven Hayes on Building a More Resilient and Flexible Mind— THANK YOU SPONSORS! — • Scribe. Book a personalized enterprise demo with scribe.how/awesome• Narwhal. Treat your home to spotless, fresh floors with us.narwhal.com/pete.• Monarch.com. Get 50% off your first year on with the code AWESOME.• Shopify. Sign up for your $1/month trial at Shopify.com/awesomepodSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Some books explain how the world works.Influence explains why people move.Why someone takes the meeting.Why an investor leans in.Why a customer trusts.Why a team follows.Why a board stays stuck.Why a founder keeps defending a decision that stopped making sense months ago.Robert Cialdini's Influence: The Psychology of Persuasion is one of those books that becomes more valuable the longer you build, invest, sell, negotiate, hire, and lead.Because at some point, you realize something uncomfortable:Most decisions are not made after perfect analysis.They are made under pressure.With incomplete information.With too many options.Too little time.And a nervous system looking for shortcuts.That is where Cialdini's work becomes powerful.He shows that human beings rely on recurring decision triggers: reciprocation, liking, social proof, authority, scarcity, commitment and consistency, and unity.These are not tricks.They are part of the operating system of human behavior.And if you build or invest in companies from Series A to IPO and beyond, these forces are everywhere.They show up in fundraising.In sales.In hiring.In pricing.In board meetings.In investor updates.In partnerships.In leadership.And in the quiet signals people read before they ever say yes or no.A founder can have the better product and still lose because nobody trusts the signal.A CEO can have the right strategy and still fail because the team never feels real unity.An investor can see the data and still follow the crowd because social proof feels safer than independent judgment.A service provider can have rare expertise and destroy their own value by being too available.A board can keep supporting a flawed decision because everyone wants to stay consistent with what they already said.That is why this book matters.Not because it teaches manipulation.But because it teaches respect for human nature.The best builders do not work against psychology.They work with it.They understand that a small act of generosity can open a door.That people need to like you before they seriously negotiate with you.That visible proof often matters before deep proof gets examined.That authority begins before you speak.That scarcity protects value.That commitment can create momentum — or trap you.And that the strongest companies often feel less like transactions and more like “we.”In this episode, I translate Cialdini's seven principles into practical lessons for founders, CEOs, investors, and operators building companies in the real world.Not as abstract psychology.As boardroom practice.As fundraising practice.As sales practice.As leadership practice.As reputation practice.And as a defense system against being influenced by people who understand these principles better than you do.What We CoverReciprocation Why small, right-sized generosity works better than aggressive asking.Liking Why manners, presence, and positive repeated contact still matter more than most people admit.Social Proof Why people judge you by the company you keep — and why markets often follow visible signals before they examine fundamentals.Authority Why titles, suits, posture, calmness, and credibility shape decisions before logic enters the room.Scarcity Why unlimited availability destroys value — and why thoughtful limits can increase demand.Commitment and Consistency Why small yeses become large decisions, and why founders must learn to ask: “Knowing what I know now, would I still choose this?”Unity Why the deepest form of influence is not persuasion, but the feeling that “we are in this together.”Timestamps(00:00) Introduction(02:05) Big Idea – Instant Influence: Primitive Consent for an Automatic Age(05:35) Author's Background(07:38) Reciprocation – The Old Give and Take… and Take(13:34) Liking – The Friendly Thief(18:55) Social Proof – Truths Are Us(24:41) Authority(32:10) Scarcity – The Rule of the Few(38:00) Commitment and Consistency – Hobgoblins of the Mind(45:00) Unity – We-Ness and the Power of Shared Identity(51:19) Key Takeaways(53:53) Personal Reflection(56:18) Final WordsWhy This Episode MattersIf you raise capital, this episode helps you understand why investors lean in before they fully understand the deck.If you sell, it helps you see why trust is often built before the formal pitch begins.If you lead, it helps you design cultures where people commit because they identify with the mission, not because they were told to comply.If you invest, it helps you protect yourself against false signals: fake authority, fake scarcity, fake social proof, and beautifully packaged nonsense.And if you build companies, it reminds you of something simple:Human nature is not a side issue.It is the terrain.The best founders, investors, and leaders learn to read it.Because capital does not move only toward logic.People do.Send us Fan Mail Join Christian Soschner for expert coaching. 50% Off - With 35+ years in deep tech, startups/scaleups, and public companies, Christian offers power video sessions. Elevate strategy, execution, and leadership. Book Now.Support the showJoin the Podcast Newsletter: Link

In this video, we dive into effective marketing strategies for small business owners operating on a tight marketing budget. Learn how to cultivate a strong business mindset and discover practical business tips for success. We also touch upon principles from Robert Cialdini to help you understand customer psychology. Nathan dives into the psychology of the close, revealing why 70% of buying decisions are purely emotional. If you want to scale your business without breaking the bank, you need to understand how to leverage your smartphone to build trust, why the "Pratfall Effect" makes you more relatable, and how using a CRM separates the broke founders from scalable businesses. Plus, Nathan announces the upcoming launch of the DIY Marketing Kit! Watch the full episode.  Watch the LTM Podcast Shorts playlist. Watch the The Entrepreneur Grind playlist. Connect with Nathan Webster: Website: https://ndubbrand.com/  YouTube Coaching: https://ndubbrand.com/our-services/youtube-coaching/  Fractional CMO: https://ndubbrand.com/fractional-cmo/  Schedule a Discovery Call: https://ndubbrand.com/free-discovery-call/  Instagram: https://www.instagram.com/nathanwebster543/  LinkedIn: https://www.linkedin.com/in/nathanawebster/

Forty Colombian farmers sat looking at her, completely unimpressed, when the cartel boss in the back of the room opened a case and a drone flew up out of it. In this episode, I sit down with Attia Qureshi, the negotiation teacher who learned her craft running State Department conflict-resolution work in cartel-controlled coca regions of Colombia, and who now teaches at the University of Michigan after a stint at MIT Sloan. Her new book Never Settle, with a foreword by Sheila Heen and endorsements from Daniel Pink, Robert Cialdini, and Chris Voss, hits shelves next week. The thing I love about her work is that she does not treat negotiation as a boardroom sport. She treats it as a daily relationship skill, the kind you practice with your barista so it is already in your hands when something hard comes up at home. In This Episode The four-step sequence Attia used to reset a room of 40 unimpressed farmers and a cartel boss with a drone, and how the same four steps work in your kitchen tonight Why "take out the trash" is the position and not the actual ask, and the one-sentence reframe that changes how you fight about household chores The fifth-grade bullying story that produced the hard shell most of us are still wearing into adulthood The seven-word test that tells you whether you are influencing someone or manipulating them Why the freeze you feel when you try to speak up is physiology, not personality, and what to do about it in real time How to know when you are giving too much to a taker, and the experiment Attia recommends before you decide to cut losses The literal glass of lemonade that turned a hostile next-door neighbor into a friendly one, and the Cialdini-backed science underneath it Why This Matters This episode is for anyone who knows what they want and goes quiet when it is time to ask. For anyone stuck in a loop with a difficult coworker or in-law that has been the same loop for three years. For anyone who has tried the assertive thing once and the people-pleasing thing once and is exhausted by both, and who wants a path that does not require a personality transplant. Episode Breakdown 0:30 How to Get What You Want: Without Fighting or Folding 2:52 Bethany and the Exoskeleton: Where the People-Pleaser-or-Hardener Split Begins 7:18 Why You Freeze When You Try to Ask for What You Want 14:19 A Drone, a Drug Cartel, and How to Negotiate Without Being Aggressive 28:39 Self-Negotiation: Emotional Regulation Before the Conversation Starts 33:22 Positions vs Interests: What You Are Really Asking For 36:01 The Lemonade Story: Reciprocity, Reset, and the Long Game 46:21 Givers, Takers, Matchers, and the Difference Between Influence and Manipulation Resources Free Communication Training (workbook plus two-part video) Schedule a free consultation with our team Relationship coaching at Growing Self If something in this conversation landed somewhere specific for you, the most generous thing you can do is share it with the friend who came to mind while you were listening. And if you are ready to stop having this same conversation in your head and start having a different one out loud, my free Communication Training is at growingself.com/communication. It is the workbook and video series I built for exactly the kind of conversation Attia and I were just having. xoxo, Dr. Lisa Marie Bobby Growing Self Special thanks to this month's sponsors of the podcast Upwork — When you need specialized talent fast, Upwork gives you access to vetted professionals across 125+ categories, from marketing to web development to operations support. No long recruiting cycles. No guesswork. Just the right person, when you need them. Check it out at upwork.com — posting a job is free. Shopify — The all-in-one platform for building and growing your online business. Visit shopify.com/lhs to explore their tools and access exclusive listener discounts. OSEA — Amazing, clean, science-backed skincare made with the power of the sea. Use code LHS at oseamalibu.com for 10% off your first order. Quince — Quality products you'll actually use that feel like luxury without the price tag. Get free shipping and 365-day returns at quince.com/lhs. LNutra Prolon — A science-backed, plant-based nutrition program that supports fat loss, metabolism, cellular rejuvenation, and overall longevity. Head to ProlonLife.com/LHS for 15% off your first order + a bonus gift.

Who is Patrick?Patrick Van der Burght's journey began over 25 years ago, when he first discovered the transformative power of understanding human behaviour and research. Awed by how empowering and effective these insights were—without the need to lie or cheat—he quickly became passionate about sharing them. Today, as a sought-after keynote speaker, Patrick relishes witnessing audiences experience their own “aha” moments, just as he did decades ago. His mission is to help others unlock their potential by waking up to the profound impact of his teaching, sparking realization, growth, and change wherever he speaks.Key TakeawaysThe Secret Science Behind Getting a YES—Without Being Manipulative1/ Ever felt “icky” trying to get someone to say yes? Turns out, ethical persuasion isn't about tricking—it's about understanding human behavior. Patrick Van der Burght dropped some serious knowledge on this in his chat with Stuart Webb on “It's Not Rocket Science.”

Are your childhood habits sabotaging your leadership and business decisions? Through her work in developmental psychology, Dr. Aliza Pressman found that many adults unknowingly carry childhood attachment styles and emotional habits into their adult lives, shaping how they think, relate, and communicate. In this episode, Dr. Aliza breaks down her Five Rs framework and explains how understanding your childhood attachment style can transform your leadership, relationships, and personal development. In this episode, Hala and Dr. Aliza will discuss:  (00:00) Introduction (03:04) How Childhood Shapes Adult Behavior (07:53) The Five Rs of Human Development (11:42) Rupture and Repair in Healthy Relationships (16:00) How Attachment Styles Shape Relationships (24:26) How Attachment Styles Manifest in Leadership (42:45) How Great Leaders Set Limits and Boundaries (47:03) Reflection and Self-Regulation Tools (53:50) Setting Healthy Rules and Routines (58:46) Final Takeaways for Entrepreneurs  Dr. Aliza Pressman is a developmental psychologist, co-founder of the Mount Sinai Parenting Center, and host of the award-winning podcast Raising Good Humans. She is also the bestselling author of The 5 Principles of Parenting, which translates decades of developmental science into a practical framework for raising emotionally resilient children, building stronger relationships, and helping leaders and entrepreneurs better understand human behavior.  Sponsored By: Huel - Get over $50 in savings with the Discovery Bundle from Huel. Use my exclusive code YAP15 for 15% off at huel.com/yap15. Indeed - Get a $75 sponsored job credit to boost your job's visibility at Indeed.com/profiting Shopify - Start your $1/month trial at Shopify.com/profiting. Quo - Run your business communications the smart way. Try Quo for free, plus get 20% off your first 6 months when you go to quo.com/profiting Fabric - Protect your family with term life insurance from Fabric by Gerber Life. Apply today in just minutes at meetfabric.com/profiting  ZocDoc - Stop putting off those doctors' appointments. Find and instantly book a doctor you love today at Zocdoc.com/PROFITING  Blinkist - Turn the world's best nonfiction books into quick 15-minute reads or listens. Grab your free trial plus an exclusive 30% discount at blinkist.com/profiting   Remitly - Transfer money internationally with Remitly, with no hidden fees. Use code BUSINESS to get a $100 bonus after you send $300 or more. New customers only.  Prolon - Reset and rejuvenate your body with Prolon's five-day plant-based fasting mimicking program. Go to ProlonLife.com/PROFITING for 15% off sitewide plus a $40 bonus gift when you subscribe to their 5-Day Program. Resources Mentioned: Aliza's Book, The Five Principles of Parenting: bit.ly/AP-T5POP  Aliza's Podcast: Raising Good Humans: bit.ly/RGH-APPLE  Aliza's Instagram: instagram.com/raisinggoodhumanspodcast  Aliza's Substack: dralizapressman.substack.com  Aliza's Website: draliza.com  Active Deals - youngandprofiting.com/deals  Key YAP Links Reviews - ratethispodcast.com/yap YouTube - youtube.com/c/YoungandProfiting Newsletter - youngandprofiting.co/newsletter  LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ Social + Podcast Services: yapmedia.com Transcripts - youngandprofiting.com/episodes-new  Entrepreneurship, Entrepreneurship Podcast, Business, Business Podcast, Self Improvement, Self-Improvement, Personal Development, Starting a Business, Strategy, Investing, Sales, Selling, Psychology, Productivity, Entrepreneurs, AI, Artificial Intelligence, Technology, Marketing, Negotiation, Money, Finance, Side Hustle, Startup, Mental Health, Career, Leadership, Mindset, Health, Growth Mindset, Positivity, Human Nature, Human Psychology, Critical Thinking, Robert Greene, Chris Voss, Robert Cialdini

Ask A Coach with Michael FanningWindermere CoachingMost agents believe referrals come from doing a great job on a transaction. And that's part of it. But the research tells a different story and in this episode, Michael Fanning breaks down the full picture of what actually drives referral business and what separates agents who grow consistently from those stuck in the feast-and-famine cycle.What We CoverThe science behind why people refer including Robert Cialdini's reciprocity principle, Harvard's Effort Effect research, and a Forrester Research finding that 72% of referrals originate from the relationship after the transaction closes.Why referral business is not a reward for a good transaction it's the dividend of a professional relationship built intentionally over time.The difference between having a system and having a style and why systems are what produce consistent referrals regardless of market conditions.Your buyer communication standard: weekly contact through the active transaction, then a structured conversion at close three days, thirty days, ninety days into your monthly client flow calendar.Your seller communication standard: weekly updates through the listing, even when things are quiet, and the same post-close conversion into your ongoing flow. Plus why the language of how we talk about pricing matters.The 45 out of 52 framework what it actually means. This is your annual marketing rhythm for your entire client base. Not active transaction communication that's a separate lane. This is about winning 45 weeks of the calendar year with a smart combination of value-add outreach: market updates, Homebot, personal touches, video, community content. Design your mix. Own your weeks.Why the word "past" in "past clients" is costing you referrals and the mindset shift that changes everything. The transaction closed. The relationship didn't.How communication quality not just systems is your real competitive advantage. Your clients don't refer your CRM. They refer how you made them feel.Resources MentionedInfluence by Robert CialdiniCloze CRM — for pipeline tracking and client communicationHomebot — AVM tool for delivering ongoing home value updates to your clientsWindermere Coaching Path Calls — Buyer Consultation, Seller System, Beyond the Transaction, Pre-Listing InterviewWindermere U for path call content and resources. Work With Windermere Coachingwindermercoaching.comIf this episode gave you something useful share it with a colleague. We believe in abundance, not scarcity. The more great agents there are, the better it is for everyone we serve.fanning@windermere.com

Parthiv Shah is a former Indian Air Force veteran, author and co-author with Dan Kennedy, and the founder of eLaunchers, a globally recognized digital marketing agency. He is a 2CCX award winner, having generated over $10 million in service revenue, and has worked with hundreds of clients across industries like healthcare, legal, and professional services.In today's episode, Parthiv joins me to break down his journey from military service to generating over $10 million in service revenue. He shares the systems, mindset, and lessons that helped him scale, including the reality behind winning the 2CCX award.We dive into one of the most overlooked concepts in business, customer retention versus acquisition. Parthiv explains how he generates much of his revenue through retention, and how to build long term relationships that make this possible for your business.Parthiv also shares the real connection between customer acquisition cost and lifetime value, and what most entrepreneurs do not understand about retention. He explains how to outspend competitors and scale sustainably without chasing endless new clients.We also talk about building recurring revenue, leveraging referrals, increasing client value over time, and preparing financially for unexpected downturns like COVID. Parthiv also shares his philosophy of becoming a “rainmaker,” which helps him focus entirely on helping clients grow.Join us today as we dive into retention versus acquisition, building long term revenue systems, increasing lifetime value, creating entrepreneurial peace, and the mindset required to grow a business that lasts.If you're serious about building a business that actually scalesRegister for the FREE training (Aug 15): ⁠eLaunchers.com/freedom⁠ to learn business growth from great minds like Dr. Robert Cialdini and Dan Kennedy.—Visit ⁠freemarketingbooks.com⁠ to get free marketing books & resources that contain real frameworks, sales systems, and client retention strategies you can actually use to scale your revenue.---Connect with Parthiv Shah On Social Media:Youtube: ⁠https://www.youtube.com/@ELaunchers⁠Facebook: ⁠https://www.facebook.com/parthiv.shah.144/⁠ Instagram: ⁠https://www.instagram.com/parthivshah/⁠ LinkedIn: ⁠https://www.linkedin.com/in/eparthiv/⁠ FOLLOW RJ ON SOCIAL MEDIA:Facebook: ⁠  ⁠https://www.facebook.com/therjahmed/⁠Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠https://www.instagram.com/itsrjahmed/⁠Get My Free Script that used to Interview Over a Billion $ worth of Entrepreneurs: ⁠⁠⁠https://www.highticketshowaccelerator.com/free-interview-script54485653⁠---★ Register For a Free 5 Day Challenge on How to Book Your Dream Guests: ⁠https://bit.ly/BYDGChallenge⁠ ★ Want to Learn How to Use the Power of Dream 100 Using Interviews: ⁠https://www.highticketshowaccelerator.com/order40702842⁠ ★ Want to Have One-on-One Support For Building Your Own Show and Building Relationships With Top Influencers in your Market?: ⁠https://shopogeniestudios.com/

He got conned so often, he decided to study the con. The result: over seven million copies sold, a persuasion framework taught worldwide, and a thank-you check from Charlie Munger. In this episode, Igor talks with Dr. Robert Cialdini about fake scarcity, the tiny welcome line that can beat your best headline, why “what you'll lose” outperforms “what you'll gain,” and how the same principles that move people can nudge AI past its own guardrails. Plus, Cialdini's seventh principle, his environment trick for clearer writing, and the two books he still turns to on influence.

He got conned so often, he decided to study the con. The result: over seven million copies sold, a persuasion framework taught worldwide, and a thank-you check from Charlie Munger. In this episode, Igor talks with Dr. Robert Cialdini about fake scarcity, the tiny welcome line that can beat your best headline, why “what you'll lose” outperforms “what you'll gain,” and how the same principles that move people can nudge AI past its own guardrails. Plus, Cialdini's seventh principle, his environment trick for clearer writing, and the two books he still turns to on influence.

When the space around you begins to reflect who you actually are, you'll stop feeling like you're living adjacent to your life. You'll feel like you're finally living inside it.   RESOURCES:   read | Pre-Suasion by Robert Cialdini  read | 'focal points' blog post read | 'AS IF!" blog post   subscribe to my newsletter | simpleshui.com join the conversation | *The Simple Shui Course* buy the book | Simple Shui for Every Day: 365 Ways to Feng Shui Your Life follow along | Instagram

Mindset is everything, but what if your beliefs are holding you back? Nir Eyal faced this painful reality when readers praised his work, yet still struggled to change their habits or act on a single piece of advice. It led him to a deeper truth: in a world overflowing with information, knowledge isn't the problem; hidden limiting beliefs are. That realization led him to write Beyond Belief. In this episode, Nir shares personal development tools to help you uncover and destroy the beliefs silently sabotaging your success in business, relationships, and life. In this episode, Hala and Nir will discuss: (00:00) Introduction (00:00) Why Nir Wrote Beyond Belief (04:13) The Rat Study: How Beliefs Drive Persistence (08:49) How Beliefs Become Your Biology (14:42) What Is the Motivation Triangle? (20:35) How Beliefs Hijack Your Reality (30:05) Building Entrepreneurial Alertness and Luck (39:16) Reframing Beliefs to Improve Relationships (49:53) The Power of Anticipation in Business (55:57) The Danger of Limiting Identity Beliefs (01:01:53) Live Coaching to Overcome Limiting Beliefs Nir Eyal is a bestselling author, behavioral design consultant, and former Stanford lecturer known for teaching the intersection of psychology, technology, and business. His groundbreaking books, Hooked and Indistractable, have sold over one million copies in more than 30 languages, helping entrepreneurs and leaders worldwide. His newest book, Beyond Belief, reveals how to identify and replace the hidden beliefs that define our limits. Sponsored By: Indeed - Get a $75 sponsored job credit to boost your job's visibility at Indeed.com/profiting Shopify - Start your $1/month trial at Shopify.com/profiting. Spectrum Business - Keep your business connected seamlessly with fast, reliable Internet, Phone, TV, and Mobile services. Visit https://spectrum.com/Business to learn more. Northwest Registered Agent - Build your brand and get your complete business identity in just 10 clicks and 10 minutes at northwestregisteredagent.com/paidyap Framer - Publish beautiful and production-ready websites. Go to Framer.com/profiting and get 30% off their Framer Pro annual plan. Quo - Run your business communications the smart way. Try Quo for free, plus get 20% off your first 6 months when you go to quo.com/profiting Experian - Manage and cancel your unwanted subscriptions and reduce your bills. Get started now with the Experian App and let your Big Financial Friend do the work for you. See experian.com for details. Bitdefender - Start protecting your business today with Bitdefender Ultimate Small Business Security. Get 30% off your plan at bitdefender.com/profiting  Intuit - Start paying bills the smart way, not the hard way. Learn more at QuickBooks.com/billpay   Huel - Grab nutritionally complete meals you can drink. Get 15% off with code PROFITING at huel.com/PROFITING Resources Mentioned: Nir's Website: nirandfar.com  Nir's Book, Beyond Belief: bit.ly/NE-BBelief  Nir's Book, Indistractable: bit.ly/NE-Indistractable  Nir's Book, Hooked: bit.ly/NE-Hooked  Nir's LinkedIn: www.linkedin.com/in/nireyal  YAP E34 with Nir Eyal: bit.ly/NE-E34  Active Deals - youngandprofiting.com/deals  Key YAP Links Reviews - ratethispodcast.com/yap YouTube - youtube.com/c/YoungandProfiting Newsletter - youngandprofiting.co/newsletter  LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ Social + Podcast Services: yapmedia.com Transcripts - youngandprofiting.com/episodes-new  Entrepreneurship, Entrepreneurship Podcast, Business, Business Podcast, Self Improvement, Self-Improvement, Personal Development, Starting a Business, Strategy, Investing, Sales, Selling, Psychology, Productivity, Entrepreneurs, AI, Artificial Intelligence, Technology, Marketing, Negotiation, Money, Finance, Side Hustle, Startup, Mental Health, Career, Leadership, Mindset, Health, Growth Mindset, Positivity, Human Nature, Human Psychology, Critical Thinking, Robert Greene, Chris Voss, Robert Cialdini  

Patrick van der Burght is a business partner of Dr Robert Cialdini, who wrote the book 'INFLUENCE – The Psychology of Persuasion', which is considered by many top CEOs to be the best business book of all time. Patrick, is a Founding Member of the Cialdini Institute, the only active Cialdini Institute Licensed Trainer in Australia and New Zealand, and a Certified Online Influence Specialist. He has been teaching ethical persuasion to professionals and teams since 2000, which helps them accelerate towards goals, and build strong relationships, whether it be in sales, advertising, leadership or team management. Patrick also co-authored the book 'How to Hear YES More Often' in 2024, and has his own podcast show 'Ethical Persuasion Unlocked'. In this conversation, Patrick Van Der Burght, a leading expert in ethical persuasion and a partner of Dr. Cialdini, shares insights on the principles of persuasion, the importance of ethical practices in influencing others, and the science behind decision-making. He discusses his journey into the field, his connection with Dr. Cialdini, and the practical applications of persuasion techniques in various contexts, including digital environments. The conversation emphasizes the distinction between ethical persuasion and manipulation, the significance of building relationships, and the impact of decision fatigue on sales processes. Takeaways You can be productive without lying or cheating. Authority is a powerful principle of persuasion. Liking influences decisions more than we realize. Forceful sales tactics can damage credibility. Building relationships is key to successful persuasion. Ethical persuasion leads to long-term success. Decision-making is often driven by unconscious processes. Understanding your audience's decision-making system is crucial. Too many options can lead to decision fatigue. Simple changes can significantly improve persuasion outcomes.   "If you want to hear yes more often." "I can get lost editing videos." "I was faced with this challenge." Chapters 00:00 Introduction to Ethical Persuasion 06:14 Patrick's Journey into Persuasion 12:04 Connecting with Dr. Cialdini 15:25 Understanding Ethical vs. Manipulative Persuasion 20:16 Core Principles of Hearing Yes More Often 23:05 Understanding Decision-Making: System One vs. System Two 25:03 The Challenge of Selling: Navigating Indecision 27:25 Sales Cycles: Adapting Strategies for Success 31:16 The Power of Relationships in Persuasion 32:56 Persuasion in the Digital Age: Tips for Online Influence 39:37 Common Pitfalls: What Kills Influence Before It Starts 43:52 Practical Applications: Enhancing Persuasion Skills   https://ethicalpersuasion.com.au/

What is the psychology behind how the human brain constructs reality? When David Eagleman fell twelve feet off a roof as a child, the entire fall lasted just 0.6 seconds, yet his brain made it feel like an eternity. That moment sparked a lifelong curiosity about the brain and how it constructs perception, ultimately leading him to Stanford and a career in neuroscience. In this episode, David reveals the science of time perception, brain plasticity, and sensory substitution, and why the human brain is far more powerful and expandable than you ever imagined. In this episode, Hala and David will discuss: (00:00) Introduction (01:26) A Childhood Fall That Revealed Time Perception (06:46) How the Brain Constructs Reality  (10:33) Hidden Senses the Human Brain Is Missing (16:46) What Is Brain Plasticity and Livewiring? (27:50) Sensory Substitution and Expanding Human Senses  (36:29) The Psychology Behind Why Humans Dream (42:02) Where Science Meets Spirituality and Religion  (48:47) The Future of Livewired Technology (51:39) Why Human Intelligence Still Outsmarts AI David Eagleman is a neuroscientist at Stanford University, a bestselling author, and the founder of Neosensory and BrainCheck. He is the writer and presenter of the international PBS series The Brain with David Eagleman and The Creative Brain on Netflix. His bestselling book Livewired reveals how the brain adapts in real time, reshaping our understanding of perception, consciousness, and human psychology. Sponsored By: Indeed - Get a $75 sponsored job credit to boost your job's visibility at Indeed.com/profiting Shopify - Start your $1/month trial at Shopify.com/profiting. Spectrum Business - Keep your business connected seamlessly with fast, reliable Internet, Phone, TV, and Mobile services. Visit https://spectrum.com/Business to learn more. Northwest Registered Agent - Build your brand and get your complete business identity in just 10 clicks and 10 minutes at northwestregisteredagent.com/paidyap Framer - Publish beautiful and production-ready websites. Go to Framer.com/profiting and get 30% off their Framer Pro annual plan. Quo - Run your business communications the smart way. Try Quo for free, plus get 20% off your first 6 months when you go to quo.com/profiting Experian - Manage and cancel your unwanted subscriptions and reduce your bills. Get started now with the Experian App and let your Big Financial Friend do the work for you. See experian.com for details. Bitdefender - Start protecting your business today with Bitdefender Ultimate Small Business Security. Get 30% off your plan at bitdefender.com/profiting  Intuit - Start paying bills the smart way, not the hard way. Learn more at QuickBooks.com/billpay   Resources Mentioned: David's Book, Livewired: bit.ly/Livewired  David's Website: eagleman.com  Active Deals - youngandprofiting.com/deals  Key YAP Links Reviews - ratethispodcast.com/yap YouTube - youtube.com/c/YoungandProfiting Newsletter - youngandprofiting.co/newsletter  LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ Social + Podcast Services: yapmedia.com Transcripts - youngandprofiting.com/episodes-new  Entrepreneurship, Entrepreneurship Podcast, Business, Business Podcast, Self Improvement, Self-Improvement, Personal Development, Starting a Business, Strategy, Investing, Sales, Selling, Psychology, Productivity, Entrepreneurs, AI, Artificial Intelligence, Technology, Marketing, Negotiation, Money, Finance, Side Hustle, Mental Health, Career, Leadership, Mindset, Health, Growth Mindset, Habits, Positivity, Critical Thinking, Robert Greene, Chris Voss, Robert Cialdini 

Dr. Jill Bolte Taylor's fascination with brain health and human psychology began with a personal question: why do people perceive the same world so differently? After growing up with a brother diagnosed with schizophrenia, she dedicated her life to understanding the brain. At age 37, she suffered a massive stroke and watched her brain shut down in real time. That experience gave her rare insight into how the brain truly works. In this episode, Dr. Jill shares her whole-brain framework and explains how understanding our four brain characters can transform how we think, feel, and show up in life and business. In this episode, Hala and Dr. Jill will discuss: (00:00) Introduction (02:51) Childhood Curiosity About the Human Brain (10:14) Experiencing a Stroke at Age 37 (20:38) Warning Signs and Prevention of Stroke (25:13) Watching Her Brain Shut Down (33:45) The Four Brain Characters (44:05) Debunking Left vs. Right Brain Myths (51:19) Whole-Brain Thinking for Entrepreneurs (53:57) Why Society Is Left-Brain Dominant (1:04:24) Can You Control Your Brain? (1:09:25) Habits to Activate the Right Brain Dr. Jill Bolte Taylor is a Harvard-trained neuroanatomist, bestselling author, and adjunct lecturer in anatomy, cell biology, and physiology at the Indiana University School of Medicine. She is the national spokesperson for the Harvard Brain Tissue Resource Center and is best known for her 2008 TED Talk and memoir, My Stroke of Insight. For her groundbreaking contributions to modern brain science, Dr. Jill was named one of TIME Magazine's 100 Most Influential People in the World. Sponsored By: Indeed - Get a $75 sponsored job credit to boost your job's visibility at Indeed.com/profiting Shopify - Start your $1/month trial at Shopify.com/profiting. Spectrum Business - Keep your business connected seamlessly with fast, reliable Internet, Phone, TV, and Mobile services. Visit https://spectrum.com/Business to learn more. Northwest Registered Agent - Build your brand and get your complete business identity in just 10 clicks and 10 minutes at northwestregisteredagent.com/paidyap Framer - Publish beautiful and production-ready websites. Go to Framer.com/profiting and get 30% off their Framer Pro annual plan. Quo - Run your business communications the smart way. Try Quo for free, plus get 20% off your first 6 months when you go to quo.com/profiting Experian - Manage and cancel your unwanted subscriptions and reduce your bills. Get started now with the Experian App and let your Big Financial Friend do the work for you. See experian.com for details. Bitdefender - Start protecting your business today with Bitdefender Ultimate Small Business Security. Get 30% off your plan at bitdefender.com/profiting  Intuit - Start paying bills the smart way, not the hard way. Learn more at QuickBooks.com/billpay   Resources Mentioned: Dr. Jill's Website: DrJillTaylor.com Dr. Jill's Book, My Stroke of Insight: bit.ly/DJBT-SOF  Dr. Jill's Book, Whole Brain Living: bit.ly/DJBT-WBL  Dr. Jill's TED Talk, My Stroke of Insight: bit.ly/DJBT-TEDTALK   Active Deals - youngandprofiting.com/deals  Key YAP Links Reviews - ratethispodcast.com/yap YouTube - youtube.com/c/YoungandProfiting Newsletter - youngandprofiting.co/newsletter  LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ Social + Podcast Services: yapmedia.com Transcripts - youngandprofiting.com/episodes-new  Entrepreneurship, Entrepreneurship Podcast, Business, Business Podcast, Self Improvement, Self-Improvement, Personal Development, Starting a Business, Strategy, Investing, Sales, Selling, Psychology, Productivity, Entrepreneurs, AI, Artificial Intelligence, Technology, Marketing, Negotiation, Money, Finance, Side Hustle, Startup, Mental Health, Career, Leadership, Mindset, Health, Growth Mindset, Positivity, Human Nature, Robert Greene, Chris Voss, Robert Cialdini  

John continues his conversation with Dr. Jeremy Weisz. In Part 1, Dr. Jeremy shared his journey from chiropractic school to building several successful businesses. He also shared how relationships, giving first, and consistent effort helped him build meaningful connections and successful businesses. In this episode, they talk about creative ways people are using AI tools, the importance of date nights (especially after getting married) and much more! Listen to this episode to learn more: [00:00] - How people are using AI tools [03:24] - How Dr. Jeremy's business affects his family life [08:50] - John's advice to married men [09:48] - Some books for creative ideas for date nights [11:51] - Why couples should prioritize date nights even after marriage [15:27] - Dr. Jeremy's definition of success [19:31] - #1 daily habit [21:24] - Traits of a great leader [22:57] - The legacy Dr. Jeremy wants to leave [24:10] - How Dr. Jeremy invests in his growth [26:02] - Questions to ask when hiring a coach [27:44] - Best way to connect with Dr. Jeremy [30:20] - Book recommendations [32:08] - Podcast recommendations [34:31] - Wrap-up NOTABLE QUOTES: "If you're not paying, you're the product." "Those date nights are super, super important. But I encourage every man to do this: date night is yours. You own it. You're in charge of it. You plan it. You figure out where you're going. Her job is to show up and look beautiful. That's it. You're in charge." "I believe that it is encoded in our DNA, as men, to pursue. We know how to do that. But something happens to us once we get her, meaning the wedding day. It's like a switch back here turns off. We stop pursuing." "Everything else you do in life is built around date night. Everything. It's that important. Without it, your marriage is going to die." "I always think of health first, personally, because I feel like if my health is off, everything else is off. It doesn't matter what else is going on." BOOKS MENTIONED: 52 Uncommon Dates by Randy Southern (https://a.co/d/0bGxj6cs) The Four Agreements: A Practical Guide to Personal Freedom by Don Miguel Ruiz & Janet Mills (https://a.co/d/0fq6AsYt) Never Split the Difference: Negotiating As If Your Life Depended On It by Chris Voss & Tahl Raz (https://a.co/d/0cQwr1TN) Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions by Dr. Dan Ariely (https://a.co/d/04kaY0We) Influence: The Psychology of Persuasion by Robert Cialdini (https://a.co/d/07uH6xXY) The Boron Letters by Bond Halbert & Gary Halbert (https://a.co/d/01LLhUHF) The Adweek Copywriting Handbook by Joseph Sugarman (https://a.co/d/0aQUu9up) PODCASTS MENTIONED: Smart Business Revolution - John Corcoran (https://tinyurl.com/SmartBizRevPodcast) The Joe Rogan Experience (https://tinyurl.com/JoeRoganExperienceShow) AI TOOL MENTIONED: Delphi (https://www.delphi.ai/) USEFUL RESOURCES: https://rise25.com/ https://www.inspiredinsider.com/ https://www.linkedin.com/in/drweisz/ https://www.instagram.com/jeremyrise25/ https://www.facebook.com/JeremyFWeisz https://www.facebook.com/rise25innercircle/ https://www.youtube.com/channel/UCw1pssoqLGIZWHlihG2SVRg INspired INsider Podcast - https://tinyurl.com/INspiredINsiderPodcast CONNECT WITH JOHN Website - https://iamjohnhulen.com    LinkedIn - https://www.linkedin.com/in/johnhulen Instagram - https://www.instagram.com/johnhulen    Facebook - https://www.facebook.com/johnhulen    X - https://x.com/johnhulen    YouTube - https://www.youtube.com/channel/UCLX_NchE8lisC4NL2GciIWA    EPISODE CREDITS Intro and Outro music provided by Jeff Scheetz - https://jeffscheetz.com/  

Question:  Leo from Sydney asks, "Congrats on six years, Sales Logic is a great show. Wondering here down under what your best strategies are for getting to decision-makers. How do you get more customer facing time?" Book: Influence by Robert Cialdini  Lightning Round: Top 10 BEST Ways to Close Out First Quarter  

Hala Taha's mindset was pushed to its breaking point by relentless rejection, discrimination, and loss. After three years of unpaid sacrifice at Hot 97, being fired and blackballed, repeatedly passed over for promotion, and ultimately losing her father to COVID, she had every reason to quit. But instead of waiting for permission, she rebuilt her psychology from the ground up, stacked her unique strengths, and carved out her own path. In this MIT keynote speech, Hala shares her raw, unfiltered come-up story and the exact mindset shifts that fueled her self-improvement and helped her build a profitable life and business against all odds. In this episode, Hala will discuss: (00:00) Introduction (05:18) Her Father's Grit and Palestinian Roots (08:41) Growing Up Between Two Worlds (15:51) Hot 97: Working for Free and Getting Blackballed (21:16) The Sorority of Hip Hop and MTV Rejection (28:35) Losing Her Father to COVID-19 in 2020 (37:54) Her Secrets to Profiting in Life (43:47) Audience Q&A Hala Taha is the host of Young and Profiting, a top 10 business and entrepreneurship podcast on Apple and Spotify. She's the founder and CEO of YAP Media, an award-winning social media and podcast production agency, as well as the YAP Media Network, where she helps renowned podcasters like Russell Brunson, Jenna Kutcher, and Neil Patel grow and monetize their shows. Through her work, Hala has become one of the most influential creator-entrepreneurs in podcasting. Sponsored By: Indeed - Get a $75 sponsored job credit to boost your job's visibility at Indeed.com/profiting Shopify - Start your $1/month trial at Shopify.com/profiting. Spectrum Business - Keep your business connected seamlessly with fast, reliable Internet, Phone, TV, and Mobile services. Visit https://spectrum.com/Business to learn more. Northwest Registered Agent - Build your brand and get your complete business identity in just 10 clicks and 10 minutes at northwestregisteredagent.com/paidyap Framer - Publish beautiful and production-ready websites. Go to Framer.com/profiting and get 30% off their Framer Pro annual plan. Quo - Run your business communications the smart way. Try Quo for free, plus get 20% off your first 6 months when you go to quo.com/profiting Working Genius - Take the Working Genius assessment and discover your natural gifts and thrive at work. Go to workinggenius.com and get 20% off with code PROFITING Experian - Manage and cancel your unwanted subscriptions and reduce your bills. Get started now with the Experian App and let your Big Financial Friend do the work for you. See experian.com for details. Huel -  Get all the daily nutrients you need with Huel. Grab Huel today and get 15% OFF with my code PROFITING at huel.com/PROFITING.  Resources Mentioned: Hala's Podcast, Young and Profiting: bit.ly/_YAP-apple  Hala's Agency, YAP Media: yapmedia.com    Active Deals - youngandprofiting.com/deals  Key YAP Links Reviews - ratethispodcast.com/yap YouTube - youtube.com/c/YoungandProfiting Newsletter - youngandprofiting.co/newsletter  LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ Social + Podcast Services: yapmedia.com Transcripts - youngandprofiting.com/episodes-new  Entrepreneurship, Entrepreneurship Podcast, Business, Business Podcast, Self Improvement, Self-Improvement, Personal Development, Starting a Business, Strategy, Investing, Sales, Selling, Psychology, Productivity, Entrepreneurs, AI, Artificial Intelligence, Technology, Marketing, Negotiation, Money, Finance, Side Hustle, Startup, Mental Health, Career, Leadership, Mindset, Health, Growth Mindset, Habits, Positivity, Human Nature, Human Psychology, Critical Thinking, Robert Greene, Chris Voss, Robert Cialdini 

16 years ago a chain of Chinese restaurants wanted to increase sales without changing the price.  They didn't change the product.  The service.  The chef.  The food.  Instead, they changed two words on their menu and increased sales by 18%.  The restaurants used the advice of today's guest on Nudge, Robert Cialdini.  Today, Cialdini explains the social proof principle, sharing how changing just two words could increase your sales. ---  Unlock the Nudge Vaults: https://www.nudgepodcast.com/vaults Read Cialdini's bestseller Influence: https://amzn.to/4prHb7Y Read the new and expanded Influence: https://amzn.to/43TY0jI Read Pre-Suasion: https://amzn.to/48hA6Qr  Read Yes! (Containing 60 Psyc-Marketing Tips): https://amzn.to/48ddNNf  Join 10,428 readers of my newsletter: https://www.nudgepodcast.com/mailing-list  Connect on LinkedIn: https://www.linkedin.com/in/phill-agnew/  ---  Today's sources:  Aune, R. K., & Basil, M. D. (1994). A relational-obligations approach to fund-raising: The effects of guilt and credibility appeals on compliance. Communication Research, 21(4), 486–498. Binning, K. R., Kaufmann, N., McGreevy, E. M., Fotuhi, O., Chen, S., Marshman, E., Kalender, Z. Y., Limeri, L. B., Betancur, L., & Singh, C. (2020). Changing social contexts to foster equity in college science courses: An ecological-belonging intervention. Psychological Science, 31(9), 1059–1070. Boh, W. F., & Wong, S.-S. (2015). Managers versus co-workers as referents: Comparing social influence effects on within- and outside-subsidiary knowledge sharing. Organizational Behavior and Human Decision Processes, 126, 1–17. Borman, G. D., Rozek, C. S., Hanselman, P., & Destin, M. (2019). Reappraising academic and social adversity improves middle school students' academic achievement, behavior, and well-being. Proceedings of the National Academy of Sciences of the United States of America, 116(33), 16286–16291. Cai, H., Chen, Y., & Fang, H. (2009). Observational learning: Evidence from a randomized natural field experiment. American Economic Review, 99(3), 864–882. Frank, R. H. (2020). Under the influence: Putting peer pressure to work. Princeton University Press. Goldstein, N. J., Cialdini, R. B., & Griskevicius, V. (2008). A room with a viewpoint: Using social norms to motivate environmental conservation in hotels. Journal of Consumer Research, 35(3), 472–482. Hallsworth, M., List, J. A., Metcalfe, R. D., & Vlaev, I. (2017). The behavioralist as tax collector: Using natural field experiments to enhance tax compliance. Journal of Public Economics, 148, 14–31. Jung, J., Busching, R., & Krahé, B. (2019). Catching aggression from one's peers: A longitudinal and multilevel analysis. Social and Personality Psychology Compass, 13(4), e12440. Linder, J. A., Meeker, D., Fox, C. R., Friedberg, M. W., Persell, S. D., Goldstein, N. J., Knight, T. K., Hay, J. W., & Doctor, J. N. (2017). Durability of benefits of behavioral interventions on inappropriate antibiotic prescribing in primary care: Follow-up from a cluster randomized clinical trial. JAMA, 318(14), 1391–1392. Meeker, D., Linder, J. A., Fox, C. R., Friedberg, M. W., Persell, S. D., Goldstein, N. J., Knight, T. K., Hay, J. W., & Doctor, J. N. (2016). Effect of behavioral interventions on inappropriate antibiotic prescribing among primary care practices: A randomized clinical trial. JAMA, 315(6), 562–570. Murrar, S., Campbell, M. R., & Brauer, M. (2020). Exposure to peers' pro-diversity attitudes increases inclusion and reduces the achievement gap. Nature Human Behaviour, 4(9), 889–897. Nolan, J. M. (2021). Social norm interventions as a tool for pro-climate change. Current Opinion in Psychology, 42, 120–125. Peterson, R. A., Kim, Y., & Jeong, J. (2020). Out-of-stock, sold out, or unavailable? Framing a product outage in online retailing. Psychology & Marketing, 37(4), 535–547.

Join an active community of RE investors here: https://linktr.ee/gabepetersenWHAT IS A FAMILY OFFICE AND WHY SHOULD EVERY REAL ESTATE INVESTOR KNOW THIS?In this episode of The Real Estate Investing Club, host Gabriel Petersen sits down with Richard C. Wilson — founder of FamilyOffices.com and the Family Office Club — to uncover one of the most powerful and underutilized capital sources in real estate investing. If you've been wondering how to raise capital for your next syndication or private equity deal, this is your roadmap.

In this episode, I'm joined by Rebecca Hinds — organizational behavior expert and founder of the Work AI Institute at Glean — for a practical conversation about why meetings deteriorate over time and how to redesign them. Rebecca argues that bad meetings aren't a people problem — they're a systems problem. Without intentional design, meetings default to ego, status signaling, conflict avoidance, and performative participation. Over time, low-value meetings become normalized instead of fixed. Drawing on her research at Stanford University and her leadership of the Work Innovation Lab at Asana, she shares frameworks from her new book, Your Best Meeting Ever, including: The four legitimate purposes of a meeting: decide, discuss, debate, or develop The CEO test for when synchronous time is truly required How to codify shared meeting standards Why leaders must explicitly give permission to leave low-value meetings We also explore leadership, motivation, and the myth that kindness and high standards are opposites. Rebecca explains why effective leaders diagnose what drives each individual — encouragement for some, direct challenge for others — and design environments that support both performance and belonging. Finally, we talk about AI and the future of work. Tools amplify existing culture: strong systems improve, broken systems break faster. Organizations that redesign how work happens — not just what tools they use — will have the advantage. If you want to run better meetings, lead with more clarity, and rethink how collaboration actually happens, this episode is for you. You can find Your Best Meeting Ever at major bookstores and learn more at rebeccahinds.com.  00:00 Start 00:27 Why Meetings Get Worse Over Time Robin references Good Omens and the character Crowley, who designs the M25 freeway to intentionally create frustration and misery. They use this metaphor to illustrate how systems can be designed in ways that amplify dysfunction, whether intentionally or accidentally. The idea is that once dysfunctional systems become normalized, people stop questioning them. They also discuss Cory Doctorow's concept of enshittification, where platforms and systems gradually decline as organizational priorities override user experience. Rebecca connects this pattern directly to meetings, arguing that without intentional design, meetings default to chaos and energy drain. Over time, poorly designed meetings become accepted as inevitable rather than treated as solvable design problems. Rebecca references the Simple Sabotage Field Manual created by the Office of Strategic Services during World War II. The manual advised citizens in occupied territories on how to subtly undermine organizations from within. Many of the suggested tactics involved meetings, including encouraging long speeches, focusing on irrelevant details, and sending decisions to unnecessary committees. The irony is that these sabotage techniques closely resemble common behaviors in modern corporate meetings. Rebecca argues that if meetings were designed from scratch today, without legacy habits and inherited norms, they would likely look radically different. She explains that meetings persist in their dysfunctional form because they amplify deeply human tendencies like ego, status signaling, and conflict avoidance. Rebecca traces her interest in teamwork back to her experience as a competitive swimmer in Toronto. Although swimming appears to be an individual sport, she explains that success is heavily dependent on team structure and shared preparation. Being recruited to swim at Stanford exposed her to an elite, team-first environment that reshaped how she thought about performance. She became fascinated by how a group can become greater than the sum of its parts when the right cultural conditions are present. This experience sparked her long-term curiosity about why organizations struggle to replicate the kind of cohesion often seen in sports. At Stanford, Coach Lee Mauer emphasized that emotional wellbeing and performance were deeply connected. The team included world record holders and Olympians, and the performance standards were extremely high. Despite the intensity, the culture prioritized connection and belonging. Rituals like informal story time around the hot tub helped teammates build relationships beyond performance metrics. Rebecca internalized the lesson that elite performance and strong culture are not opposing forces. She saw firsthand that intensity and warmth can coexist, and that psychological safety can actually reinforce high standards rather than weaken them. Later in her career at Asana, Rebecca encountered the company value of rejecting false trade-offs. This reinforced a lesson she had first learned in swimming, which is that many perceived either-or tensions are not actually unavoidable. She argues that organizations often assume they must choose between performance and happiness, or between kindness and accountability. In her experience, these are false binaries that can be resolved through better design and clearer expectations. She emphasizes that motivated and engaged employees tend to produce higher quality work, making culture a strategic advantage rather than a distraction. Kindness versus ruthlessness in leadership Robin raises the contrast between harsh, fear-based leadership styles and more relational, positive leadership approaches. Both styles have produced winning teams, which raises the question of whether success comes because of the leadership style or despite it. Rebecca argues that resilience and accountability are essential, regardless of tone. She stresses that kindness alone is not sufficient for high performance, but neither is harshness inherently superior. Effective leadership requires understanding what motivates each individual, since some people thrive on encouragement while others crave direct challenge. Rebecca personally identifies with wanting to be pushed and appreciates clarity when her work falls short of expectations. She concludes that the most effective leaders diagnose motivation carefully and design environments that maximize both growth and performance. 08:51 Building the Book-Launch Team: Mentors, Agents, and Choosing the Right Publisher Robin asks Rebecca about the size and structure of the team she assembled to execute the launch successfully. He is especially curious about what the team actually looked like in practice and how coordinated the effort needed to be. He also asks about the meeting cadence and work cadence required to bring a book launch to life at that level. The framing highlights that writing the book is only one phase, while launching it is an entirely different operational challenge. Rebecca explains that the process felt much more organic than it might appear from the outside. She admits that at the beginning, she underestimated the full scope of what a book launch entails. Her original motivation was simple: she believed she had a valuable perspective, wanted to help people, and loved writing. As she progressed deeper into the publishing process, she realized that writing the manuscript was only one piece of a much larger system. The operational and promotional dimensions gradually revealed themselves as a second job layered on top of authorship. Robin emphasizes that writing a book and publishing a book are fundamentally different jobs. Rebecca agrees and acknowledges that the publishing side requires a completely different skill set and infrastructure. The conversation underscores that authorship is creative work, while publishing and launching require strategy, coordination, and business acumen. Rebecca credits her Stanford mentor, Bob Sutton, as a life changing influence throughout the process. He guided her step by step, including decisions around selecting a publisher and choosing an agent. She initially did not plan to work with an agent, but through guidance and reflection, she shifted her perspective. His mentorship helped her ask better questions and approach the process more strategically rather than reactively. Rebecca reflects on an important mindset shift in her career. Earlier in life, she was comfortable being the big fish in a small pond. Over time, she came to believe that she performs better when surrounded by people who are smarter and more experienced than she is. She describes her superpower as working extremely hard and having confidence in that effort. Because of that, she prefers environments where others elevate her thinking and push her further. This philosophy became central to how she built her book launch team. As Rebecca learned more about the moving pieces required for a successful campaign, she became more intentional about who she wanted involved. She sought the best not in terms of prestige alone, but in terms of belief and commitment. She wanted people who would go to bat for her and advocate for the book with genuine enthusiasm. She noticed that some organizations that looked impressive on paper were not necessarily the right fit for her specific campaign. This led her to have extensive conversations with potential editors and publicists before making decisions. Rebecca developed a personal benchmark for evaluating partners. She paid attention to whether they were willing to apply the book's ideas within their own organizations. For her, that signaled authentic belief rather than surface level marketing support. When Simon and Schuster demonstrated early interest in implementing the book's learnings internally, it stood out as meaningful alignment. That commitment suggested they cared about the substance of the work, not just the promotional campaign. As the process unfolded, Rebecca realized that part of her job was learning what questions to ask. Each conversation with potential partners refined her understanding of what she needed. She became more deliberate about building the right bench of people around her. The team was not assembled all at once, but rather shaped through iterative learning and discernment. The launch ultimately reflected both her evolving standards and her commitment to surrounding herself with people who elevated the work. 12:12 Asking Better Questions & Going Asynchronous Robin highlights the tension between the voice of the book and the posture of a first time author entering a major publishing house. He notes that Best Meeting Ever encourages people to assert authority in meetings by asking about agendas, ownership, and structure. At the same time, Rebecca was entering conversations with an established publisher as a new author seeking partnership. The question becomes how to balance clarity and conviction with humility and openness. Robin frames it as showing up with operational authority while still saying you publish books and I want to work with you. Rebecca calls the question insightful and explains that tactically she relied heavily on asking questions. She describes herself as intentionally curious and even nosy because she did not yet know what she did not know. Rather than pretending to have answers, she used inquiry as a way to build authority through understanding. She asked questions asynchronously almost daily, emailing her agent and editor with anything that came to mind. This allowed her to learn the system while also signaling engagement and seriousness. Rebecca explains that most of the heavy lifting happened outside of meetings. By asking questions over email, she clarified information before stepping into synchronous time. Meetings were then reserved for ambiguity, decision making, and issues that required real time collaboration. As a result, the campaign involved very few meetings overall. She had a biweekly meeting with her core team and roughly monthly conversations with her editor. The rest of the coordination happened asynchronously, which aligned with her philosophy about effective meeting design. Rebecca jokes that one hidden benefit of writing a book on meetings is that everyone shows up more prepared and on time. She also felt internal pressure to model the behaviors she was advocating. The campaign therefore became a real world test of her ideas. She emphasizes that she is glad the launch was not meeting heavy and that it reflected the principles in the book. Robin shares a story about their initial connection through David Shackleford. During a short introductory call, he casually offered to spend time discussing book marketing strategies. Rebecca followed up, scheduled time, and took extensive notes during their conversation. After thanking him, she did not continue unnecessary follow up or prolonged discussion. Instead, she quietly implemented many of the practical strategies discussed. Robin later observed bulk sales, bundled speaking engagements, and structured purchase incentives that reflected disciplined execution. Robin emphasizes that generating ideas is relatively easy compared to implementing them. He connects this to Seth Godin's praise that the book is for people willing to do the work. The real difficulty lies not in brainstorming strategies but in consistently executing them. He describes watching Rebecca implement the plan as evidence that she practices what she preaches. Her hard work and disciplined follow through reinforced his confidence in the book before even reading it. Rebecca responds with gratitude and acknowledges that she took his advice seriously. She affirms that several actions she implemented were directly inspired by their conversation. At the same time, the tone remains grounded and collaborative rather than performative. The exchange illustrates her pattern of seeking input, synthesizing it, and then executing independently. Robin transitions toward the theme of self knowledge and its role in leadership and meetings. He connects Rebecca's disciplined execution to her awareness of her own strengths. The earlier theme resurfaces that she sees hard work and follow through as her superpower. The implication is that effective meetings and effective leadership both begin with understanding how you operate best. 17:48 Self-Knowledge at Work Robin shares that he knows he is motivated by carrots rather than sticks. He explains that praise energizes him and improves his performance more than criticism ever could. As a performer and athlete, he appreciates detailed notes and feedback, but encouragement is what unlocks his best work. He contrasts that with experiences like old school ballet training, where harsh discipline did not bring out his strengths. His point is that understanding how you are wired takes experience and reflection. Rebecca agrees that self knowledge is essential and ties it directly to motivation. She argues that the better you understand yourself, the more clearly you can articulate what drives you. Many people, especially early in their careers, do not pause to examine what truly motivates them. She notes that motivation is often intangible and not primarily monetary. For some people it is praise, for others criticism, learning, mastery, collaboration, or autonomy. She also emphasizes that motivation changes over time and shifts depending on organizational context. One of Rebecca's biggest lessons as a manager and contributor is the importance of codifying self knowledge. Writing down what motivates you and how you work best makes it easier to communicate those needs to others. She believes this explicitness is especially critical during times of change. When work is evolving quickly, assumptions about motivation can lead to disengagement. Making preferences visible reduces friction and prevents misalignment. Rebecca references a recent presentation she gave on the dangers of automating the soul of work. She and her mentor Bob Sutton have discussed how organizations risk stripping meaning from roles if they automate without discernment. She points to research showing that many AI startups are automating tasks people would prefer to keep human. The warning is that just because something can be automated does not mean it should be. Without understanding what makes work meaningful for employees, leaders can unintentionally remove the very elements that motivate people. Rebecca believes managers should create explicit user manuals for their team members. These documents outline how individuals prefer to communicate, what motivates them, and what their career aspirations are. She sees this as a practical leadership tool rather than a symbolic exercise. Referring back to these documents helps leaders guide their teams through uncertainty and change. When asked directly, she confirms that she has implemented this practice in previous roles and intends to do so again. When asked about the future of AI, Rebecca avoids making long term predictions. She observes that the most confident forecasters are often those with something to sell. Her shorter term view is that AI amplifies whatever already exists inside an organization. Strong workflows and cultures may improve, while broken systems may become more efficiently broken. She sees organizations over investing in technology while under investing in people and change management. As a result, productivity gains are appearing at the individual level but not consistently at the team or organizational level. Rebecca acknowledges that there is a possible future where AI creates abundance and healthier work life balance. However, she does not believe current evidence strongly supports that outcome in the near term. She does see promising examples of organizations using AI to amplify collaboration and cross functional work. These examples remain rare but signal that a more human centered future is possible. She is cautiously hopeful but not convinced that the most optimistic scenario will unfold automatically. Robin notes that time horizons for prediction have shortened dramatically. Rebecca agrees and says that six months feels like a reasonable forecasting window in the current environment. She observes that the best leaders are setting thresholds for experimentation and failure. Pilots and proofs of concept should fail at a meaningful rate if organizations are truly exploring. Shorter feedback loops allow organizations to learn quickly rather than over commit to fragile long term assumptions. Robin shares a formative story from growing up in his father's small engineering firm, where he was exposed early to office systems and processes. Later, studying in a Quaker community in Costa Rica, he experienced full consensus decision making. He recalls sitting through extended debates, including one about single versus double ply toilet paper. As a fourteen year old who would rather have been climbing trees in the rainforest, the meeting felt painfully misaligned with his energy. That experience contributed to his lifelong desire to make work and collaboration feel less draining and more intentional. The story reinforces the broader theme that poorly designed meetings can disconnect people from purpose and engagement. 28:31 Leadership vs. Tribal Instincts Rebecca explains that much of dysfunctional meeting behavior is rooted in tribal human instincts. People feel loyalty to the group and show up to meetings simply to signal belonging, even when the meeting is not meaningful. This instinct to attend regardless of value reinforces bloated calendars and performative participation. She argues that effective meeting design must actively counteract these deeply human tendencies. Without intentional structure, meetings default to social signaling rather than productive collaboration. Rebecca emphasizes that leadership plays a critical role in changing meeting culture Leaders must explicitly give employees permission to leave meetings when they are not contributing. They must also normalize asynchronous work as a legitimate and often superior alternative. Without that top down permission, employees will continue attending out of fear or habit. Meeting reform requires visible endorsement from those with authority. Power dynamics and pushing back without positional authority Robin reflects on the power of writing a book on meetings while still operating within a hierarchy. He asks how individuals without formal authority can challenge broken systems. Rebecca responds that there is no universal solution because outcomes depend heavily on psychological safety. In organizations with high trust, there is often broad recognition that meetings are ineffective and a desire to fix them. In lower trust environments, change must be approached more strategically and indirectly. Rebecca advises employees to lead with curiosity rather than confrontation. Instead of calling out a bad meeting, one might ask whether their presence is truly necessary. Framing the question around contribution rather than judgment reduces defensiveness. This approach lowers the emotional temperature and keeps the conversation constructive. Curiosity shifts the tone from personal critique to shared problem solving. In psychologically unsafe environments, Rebecca suggests shifting enforcement to systems rather than individuals. Automated rules such as canceling meetings without agendas or without sufficient confirmations can reduce personal friction. When technology enforces standards, it feels less like a personal attack. Codified rules provide employees with shared language and objective criteria. This reduces the perception that opting out is a rejection of the person rather than a rejection of the structure. Rebecca argues that every organization should have a clear and shared definition of what deserves to be a meeting. If five employees are asked what qualifies as a meeting, they should give the same answer. Without explicit criteria, decisions default to habit and hierarchy. Clear rules give employees confidence to push back constructively. Shared standards transform meeting participation from a personal negotiation into a procedural one. Rebecca outlines a two part test to determine whether a meeting should exist. First, the meeting must serve one of four purposes which are to decide, discuss, debate, or develop people. If it does not satisfy one of those four categories, it likely should not be a meeting. Even if it passes that test, it must also satisfy one of the CEO criteria. C refers to complexity and whether the issue contains enough ambiguity to require synchronous dialogue. E refers to emotional intensity and whether reading emotions or managing reactions is important. O refers to one way door decisions, meaning choices that are difficult or costly to reverse. Many organizational decisions are reversible and therefore do not justify synchronous time. Robin asks how small teams without advanced tech stacks can automate meeting discipline. Rebecca explains that many safeguards can be implemented with existing tools such as Google Calendar or simple scripts. Basic rules like requiring an agenda or minimum confirmations can be enforced through standard workflows. Not all solutions require advanced AI tools. The key is introducing friction intentionally to prevent low value meetings from forming. Rebecca notes that more advanced AI tools can measure engagement, multitasking, or participation. Some platforms now provide indicators of attention or involvement during meetings. While these tools are promising, they are not required to implement foundational meeting discipline. She cautions against over investing in shiny tools without first clarifying principles. Metrics are useful when they reinforce intentional design rather than replace it. Rebecca highlights a subtle risk of automation, particularly in scheduling. Tools can be optimized for the sender while increasing friction for recipients. Leaders should consider the system level impact rather than only individual efficiency. Productivity gains at the individual level can create hidden coordination costs for the team. Meeting automation should be evaluated through a collective lens. Rebecca distinguishes between intrusive AI bots that join meetings and simple transcription tools. She is cautious about bots that visibly attend meetings and distract participants. However, she supports consensual transcription when it enhances asynchronous follow up. Effective transcription can reduce cognitive load and free participants to engage more deeply. Used thoughtfully, these tools can strengthen collaboration rather than dilute it. 41:35 Maker vs. Manager: Balancing a Day Job with a Book Launch Robin shares an example from a webinar where attendees were asked for feedback via a short Bitly link before the session closed. He contrasts this with the ineffectiveness of "smiley face/frowny face" buttons in hotel bathrooms—easy to ignore and lacking context. The key is embedding feedback into the process in a way that's natural, timely, and comfortable for participants. Feedback mechanisms should be integrated, low-friction, and provide enough context for meaningful responses. Rebecca recommends a method inspired by Elise Keith called Roti—rating meetings on a zero-to-five scale based on whether they were worth attendees' time. She suggests asking this for roughly 10% of meetings to gather actionable insight. Follow-up question: "What could the organizer do to increase the rating by one point?" This approach removes bias, focuses on attendee experience, and identifies meetings that need restructuring. Splits in ratings reveal misaligned agendas or attendee lists and guide optimization. Robin imagines automating feedback requests via email or tools like Superhuman for convenience. Rebecca agrees and adds that simple forms (Google Forms, paper, or other methods) are effective, especially when anonymous. The goal is simplicity and consistency—given how costly meetings are, there's no excuse to skip feedback. Robin references Paul Graham's essay on maker vs. manager schedules and asks about Rebecca's approach to balancing writing, team coordination, and book marketing. Rebecca shares that 95% of her effort on the book launch was "making"—writing and outreach—thanks to a strong team handling management. She devoted time to writing, scrappy outreach, and building relationships, emphasizing giving without expecting reciprocation. The main coordination challenge was balancing her book work with her full-time job at Asana, requiring careful prioritization. Rebecca created a strict writing schedule inspired by her swimming discipline: early mornings, evenings, and weekends dedicated to writing. She prioritized her book and full-time work while maintaining family commitments. Discipline and clear prioritization were essential to manage competing but synergistic priorities. Robin asks about written vs. spoken communication, referencing Amazon's six-page memos and Zandr Media's phone-friendly quick syncs. Rebecca emphasizes that the answer depends on context but a strong written communication culture is essential in all organizations. Written communication supports clarity, asynchronous work, and complements verbal communication. It's especially important for distributed teams or virtual work. With AI, clear documentation allows better insights, reduces unnecessary content generation, and reinforces disciplined communication. 48:29 AI and the Craft of Writing Rebecca highlights that employees have varying learning preferences—introverted vs. extroverted, verbal vs. written. Effective communication systems should support both verbal and written channels to accommodate these differences. Rebecca's philosophy: writing is a deeply human craft. AI was not used for drafting or creative writing. AI supported research, coordination, tracking trends, and other auxiliary tasks—areas where efficiency is key. Human-led drafting, revising, and word choice remained central to the book. Robin praises Rebecca's use of language, noting it feels human and vivid—something AI cannot replicate in nuance or delight. Rebecca emphasizes that crafting every word, experimenting with phrasing, and tinkering with language is uniquely human. This joy and precision in writing is not replicable by AI and is part of what makes written communication stand out. Rebecca hopes human creativity in writing and oral communication remains valued despite AI advances. Strong written communication is increasingly differentiating for executive communicators and storytellers in organizations. AI can polish or mass-produce text, but human insight, nuance, and storytelling remain essential and career-relevant. Robin emphasizes the importance of reading, writing, and physical activities (like swimming) to reclaim attention from screens. These practices support deep human thinking and creativity, which are harder to replace with AI. Rebecca uses standard tools strategically: email (chunked and batched), Google Docs, Asana, Doodle, and Zoom. Writing is enhanced by switching platforms, fonts, colors, and physical locations—stimulating creativity and perspective. Physical context (plane, café, city) is strongly linked to breakthroughs and memory during writing. Emphasis is on how tools are enacted rather than which tools are used—behavior and discipline matter more than tech. Rebecca primarily recommends business books with personal relevance: Adam Grant's Give and Take – for relational insights beyond work. Bob Sutton's books – for broader lessons on organizational and personal effectiveness. Robert Cialdini's Influence – for understanding human behavior in both professional and personal contexts. Her selections highlight that business literature often offers universal lessons applicable beyond work. 59:48 Where to Find Rebecca The book is available at all major bookstores. Website: rebeccahinds.com LinkedIn: Rebecca Hinds  

Travis Chappell delivers a solo masterclass on gaining influence—the essential skill for entrepreneurs, networkers, and anyone looking to close more deals or build authority. Drawing from Robert Cialdini's Influence, his podcast booking agency that hit $1M in 8 months, and years of relationship-building, Travis shares three proven paths to become undeniably influential without gimmicks or scams. On this episode we talk about: Why "be interested, not interesting" is half the networking equation—becoming a person of interest first "Badass bullets": How unique accomplishments (ultras, stadium tours, epic feats) make you a must-interview guest Value = influence: Give practical advice, entertainment, or insights to earn trust and obedience Examples from Gary Vee, MrBeast, and The Rock—how consistent value creation turns into massive business wins The power of frequency over volume: Short-form consistency builds long-term trust faster than you think Top 3 Takeaways Become a person of interest—stack unique life experiences (adventures, feats, stories) so others evangelize you naturally. Deliver value relentlessly; it doesn't have to be profound—entertainment or quick wins create loyal followers who act on your word. Stay consistent over time; frequency breeds trust, turning one-off interactions into lifelong influence. Notable Quotes "Value equals influence. The more value that you give, the more influence that you have." "People who do really interesting, cool things... become the evangelists for them just by very nature." "Be interested, not interesting... [but] being interesting is actually still a really valuable piece of the equation." Connect with Travis Chappell: LinkedIn: https://www.linkedin.com/in/travischappell Twitter/X: https://twitter.com/travischappell Instagram: https://www.instagram.com/travischappell Other: travismakesmoney.com Travis Makes Money is made possible by High Level – the All-In-One Sales & Marketing Platform built for agencies, by an agency. Capture leads, nurture them, and close more deals—all from one powerful platform. Get an extended free trial at http://gohighlevel.com/travis Learn more about your ad choices. Visit megaphone.fm/adchoices

How good are you at persuasion, my friend? Have you heard of Dr. Cialdini's book "Influence: The Psychology of Persuasion"? I bet you have. I've read it twice and never stop recommending it. Here's a real treat for you.Tune in to my conversation with Patrick van der Burght, Dr. Cialdini's business partner and learn:The difference between persuasion and ethical persuasionThe dangers of unethical persuasionWhy it's important to talk about persuasion nowadaysHow we make decisions and choices in life7 Universal Principles of PersuasionHow to practically apply persuasionPatrick van der Burght is a business partner of Dr Robert Cialdini, who wrote the book ‘INFLUENCE – The Psychology of Persuasion', which is considered by many top CEOs to be the best business book of all time. Patrick, as a Founding Member of the Cialdini Institute, and Cialdini Institute Licensed Trainer, has been teaching ethical persuasion to professionals and teams since 2000. Patrick also co-authored the book ‘How to Hear YES More Often' in 2024, and has his own podcast ‘Ethical Persuasion Unlocked'.Get Patrick's FREE Give-Away: Downloadable e-book (no email required, just download), and/or 7-day Influence Challenge: https://ethicalpersuasion.com.au/free-influence-persuasion/Connect with Patrick:Website: https://ethicalpersuasion.com.au/Podcast: https://ethicalpersuasion.com.au/podcast/Youtube: https://www.youtube.com/@ethicalpersuasionLinkedin: https://www.linkedin.com/in/patrick-van-der-burght/Facebook: https://www.facebook.com/ethicalpersuasion/Instagram: https://www.instagram.com/ethical_persuasion/Twitter: https://x.com/yesmoreoftenTikTok: https://www.tiktok.com/@ethicalpersuasionBook: https://yesmoreoften.com/

In this brand-new Masterclass Special, Gary Fox sits down with Diarmuid Corcoran of Chartered Capital to unpack the money questions Irish founders avoid - until it's too late. They talk openly about why money can still feel like a “dirty word” in Ireland, why founders can be brilliant at making money but hesitant to manage it, and how wealth often compounds simply because of maths. Diarmuid breaks down the core principles of long-term investing (without the hype), the psychology that causes people to panic at the wrong time, and the practical founder moves that build real security - like taking a salary, using pensions properly, and keeping “fun investing” firmly contained. If you've ever said “I'll start later,” “I'll wait for the markets to settle,” or “my business is my pension,” this episode is the reset. Important note This episode is education and perspective - not personalised financial advice. Always do your own due diligence and speak to a qualified advisor/accountant for your circumstances. Show notes What you'll learn Why the “rich get richer” is often compounding in action Why Ireland has a unique relationship with money (scarcity mindset + property-first thinking) The hidden risk of “safe” cash: inflation eroding purchasing power Time in the market vs timing the market (and why “waiting” usually backfires) The psychology behind bad money decisions: recency bias, fear headlines, and the Dunning–Kruger effect “Set-and-forget” investing, and why boring usually wins The founder dilemma: all eggs in the business and no personal de-risking plan Pensions: why they can be tax-efficient, protective, and misunderstood The “de-risking” concept approaching retirement (and the 2008 lesson) A simple way to start investing regularly (and remove emotion from the process) The “playpen” rule: keeping speculative investing (stocks/crypto/startups) to a small % Founder mistakes Diarmuid sees constantly: Not taking a salary early Not paying a spouse/partner (where relevant) Being far too cautious in long-term pension funds Missing employer pension matching More about Chartered Capital: Chartered Capital Initial Query Form (https://bit.ly/4a89Mcp) for people who want to get in touch. When people fill this out, Chartered Capital will reach out to  them afterwards to arrange a meeting. They also circulate a monthly newsletter that generally only consists only of good news and isn't ever in any way technical:  Newsletter link (https://crafty-innovator-3012.kit.com/57ab7f6ffd)  Link to Blogs on Chartered Capital website (https://charteredcapital.ie/insights/blogs-and-news/) Chartered Capital Website (https://bit.ly/charcap) This is a super video on Robert Cialdini's work for those who don't have time to read the full book = Science of persuasion - Robert Cialdini (https://youtu.be/cFdCzN7RYbw) The Financial Planners Ireland website: https://fpireland.ie/ Our Sponsors: Nostra: https://bit.ly/nostra26 Azure: https://bit.ly/azure26  Rory's Travel Club: https://bit.ly/rorys26 Chartered Capital: https://bit.ly/49ZuFrk   Book Recommendations General Psychology = Influence – The Psychology of Persuasion (https://amzn.to/4bB6q4c) by Robert Cialdini and The 48 Laws of Power (https://amzn.to/49XcBON)by Robert Greene. Running a business = Traction (https://amzn.to/4qgiJGM) and Rocket Fuel (https://amzn.to/3ZdOqWa) by Gino Wickman. Personal Finance = The Psychology of Money (https://amzn.to/4rosi7w) by Morgan Housel.

Dr. Michael Gervais has experienced firsthand how human psychology can break down under pressure. As a teenage competitive surfer, the fear of judgment sabotaged his performance, revealing how mental barriers, not physical skills, silently limit confidence and potential. That early insight led him to study psychology and spend over 25 years helping elite athletes, entrepreneurs, and high performers train their minds. In this episode, Dr. Michael shares proven mental skills to overcome fear of other people's opinions, build confidence from within, and unlock peak performance. In this episode, Hala and Dr. Michael will discuss: (00:00) Introduction (01:25) How Mindset Shapes Human Potential (06:48) Why Elite Performance Is Mentally Driven (10:39) How High Performers Train Differently (17:08) Handling Fear in High-Stakes Moments (19:32) Breathing Techniques for Mental Strength (23:25) The Importance of Imagery for Peak Performance (31:38) The Psychology of FOPO and How to Combat It (43:11) Performance-Based vs. Purpose-Based Identity Dr. Michael Gervais is a high-performance psychologist, bestselling author, and host of the Finding Mastery podcast. He has worked with world record holders, Olympians, internationally acclaimed artists and musicians, MVPs from every major sport, and Fortune 100 CEOs to optimize mindset and performance. Michael is widely known for his work on mastery of self, emotional regulation, and thriving under pressure. Sponsored By: Indeed - Get a $75 sponsored job credit to boost your job's visibility at Indeed.com/PROFITING  Shopify - Start your $1/month trial at Shopify.com/hala Spectrum Business - Visit Spectrum.com/FreeForLife to learn how you can get Business Internet Free Forever. Northwest Registered Agent - Build your brand and get your complete business identity in just 10 clicks and 10 minutes at northwestregisteredagent.com/paidyap Framer - Publish beautiful and production-ready websites. Go to Framer.com/profiting and get 30% off their Framer Pro annual plan. Intuit QuickBooks - Start the new year strong and take control of your cash flow at QuickBooks.com/money  Quo - Run your business communications the smart way. Try Quo for free, plus get 20% off your first 6 months when you go to quo.com/profiting   Working Genius - Take the Working Genius assessment and discover your natural gifts and thrive at work. Go to workinggenius.com and get 20% off with code PROFITING Resources Mentioned: Michael's Podcast, Finding Mastery: bit.ly/F-Mastery  Michael's Book, The First Rule of Mastery: bit.ly/TFROM  Michael's Instagram: instagram.com/michaelgervais  YAP E with Dr. Michael Gervais:  Active Deals - youngandprofiting.com/deals  Key YAP Links Reviews - ratethispodcast.com/yap YouTube - youtube.com/c/YoungandProfiting Newsletter - youngandprofiting.co/newsletter  LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ Social + Podcast Services: yapmedia.com Transcripts - youngandprofiting.com/episodes-new  Entrepreneurship, Entrepreneurship Podcast, Business, Business Podcast, Self Improvement, Self-Improvement, Personal Development, Starting a Business, Strategy, Investing, Sales, Selling, Psychology, Productivity, Entrepreneurs, AI, Artificial Intelligence, Technology, Marketing, Negotiation, Money, Finance, Side Hustle, Startup, Mental Health, Career, Leadership, Mindset, Health, Growth Mindset, Habits, Positivity, Human Nature, Critical Thinking, Robert Greene, Chris Voss, Robert Cialdini 

“Say you've calculated your price and it comes out at £120,121.  Most would round it down to £120,000.  That's completely wrong.”  That's what Robert Cialdini told me on the latest episode of Nudge.  He also explained why the Prime energy drink first succeeded and then flopped.  How Disney kept us hooked on classic movies.  And how he applies the authority bias to sell his own products.  ---  Unlock the Nudge Vaults: https://www.nudgepodcast.com/vaults See Agent Spark in action at ⁠gwi.com/spark⁠ Read Cialdini's bestseller Influence: https://amzn.to/4prHb7Y Read the new and expanded Influence: https://amzn.to/43TY0jI Read Pre-Suasion: https://amzn.to/48hA6Qr  Read Yes! (Containing 60 Psyc-Marketing Tips): https://amzn.to/48ddNNf  Join 10,226 readers of my newsletter: https://www.nudgepodcast.com/mailing-list  Connect on LinkedIn: https://www.linkedin.com/in/phill-agnew/  --- Today's sources:  Cialdini, R. B. (2021). Influence: The psychology of persuasion (New & expanded ed.). Harper Business. Dunn, E. W., & Norton, M. I. (2013). Happy money: The science of happier spending. Simon & Schuster. Nelissen, R. M. A., & Meijers, M. H. C. (2011). Social benefits of luxury brands as costly signals of wealth and status. Evolution and Human Behavior, 32(5), 343–355. West, S. G. (1975). Increasing the attractiveness of college cafeteria food: A reactance theory perspective. Journal of Applied Psychology, 60(5), 656–658. Wilson, P. R. (1968). Perceptual distortion of height as a function of ascribed academic status. Journal of Social Psychology, 74(1), 97–102. Worchel, S., Lee, J., & Adewole, A. (1975). Effects of scarcity on value perception: The cookie-jar study. Journal of Personality and Social Psychology, 31(5), 791–799.

About Patrick Van der Burght: Patrick van der Burght is an international expert in ethical persuasion, influence, and decision-making. He is a business partner of Dr. Robert Cialdini—author of Influence: The Psychology of Persuasion—and a founding member of the Cialdini Institute, the only active, licensed Cialdini Institute worldwide.A certified influence specialist and trainer across Australia and New Zealand, Patrick has spent over two decades teaching professionals how to persuade ethically, accelerate results, and build stronger relationships across sales, leadership, marketing, and team environments. He is also the co-author of How to Hear “Yes” More Often (2024) and host of the podcast Ethical Persuasion Unlocked.In this episode, Jennie and Patrick Van der Burght discuss:The seven universal principles of persuasion derived from Cialdini's researchThe distinction between genuine reciprocity and gated lead magnets as rewardsThe roles of liking and unity in building rapport and a sense of shared identityThe use of social proof and authority to enhance credibility and influenceThe impact of consistency and scarcity on ethical decision-making and behavior Key Takeaways:Ethical persuasion is not about clever wording; it is about aligning your message with how people naturally make decisions.Clarity reduces friction. When buyers clearly understand what happens next, they feel safer saying yes.Trust is built not through volume or urgency but through consistency, credibility, and honesty over time.Authority works best when it is demonstrated rather than declared, especially in relationship-based sales models like direct selling.When persuasion principles are applied with integrity, decisions feel easier, faster, and more empowering for everyone involved.“Information is not really power. Application skill is power, and I would argue that you need confidence to go along with it.” —  Patrick Van der Burght Connect with Patrick Van der Burght:LinkedIn: linkedin.com/in/patrick-van-der-burghtFacebook: https://www.facebook.com/patrick.burght/ CONNECT WITH JENNIE:Facebook: https://www.facebook.com/badassdirectsalesmasteryInstagram: https://www.instagram.com/badassdirectsalesmastery/Website: https://badassdirectsalesmastery.com/Show: https://badassdirectsalesmastery.com/blog/YouTube: COMING SOON!LinkedIn: https://www.linkedin.com/in/badassdirectsalesmastery/Email: jennie@badassdirectsalesmastery.com  Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

Early in his sales career, Shawn French struggled with crushing anxiety and fear of failure that nearly pushed him to quit and return to coaching baseball. Under pressure to provide for his family, a pivotal question from his boss about what he would tell his son sparked a profound mindset shift. He confronted the psychological patterns holding him back, became a top 1% salesperson, and built a thriving personal brand in his 40s. In this episode, Shawn shares the psychology of overcoming self-limiting beliefs and reveals the habits behind unstoppable success and personal development. In this episode, Hala and Shawn will discuss: (00:00) Introduction (02:16) Overcoming Paralyzing Anxiety in Sales (06:49) Why Authenticity Matters While Selling (09:05) His Journey into Creator Entrepreneurship  (13:36) Building a Personal Brand Despite Naysayers (19:12) The Five Habits of Unstoppable Success (27:39) The Role of Motivation and Discipline (31:56) Developing Peak Performance Routines (36:10) Building a Creator Business From Scratch Shawn French is a high-performance coach, keynote speaker, and founder and host of The Determined Society Podcast. He is the author of Unstoppable, where he outlines a foundational self-improvement process for achieving peak performance through five core habits. Through his work, Shawn helps individuals unlock the mental toughness, discipline, and intentionality needed to thrive in business and life. Sponsored By: Indeed - Get a $75 sponsored job credit to boost your job's visibility at Indeed.com/PROFITING  Shopify - Start your $1/month trial at Shopify.com/profiting.  Spectrum Business - Visit Spectrum.com/FreeForLife to learn how you can get Business Internet Free Forever. Northwest Registered Agent - Build your brand and get your complete business identity in just 10 clicks and 10 minutes at northwestregisteredagent.com/paidyap Framer - Publish beautiful and production-ready websites. Go to Framer.com/profiting and get 30% off their Framer Pro annual plan. Intuit QuickBooks - Start the new year strong and take control of your cash flow at QuickBooks.com/money  Quo - Run your business communications the smart way. Try Quo for free, plus get 20% off your first 6 months when you go to quo.com/profiting   Working Genius - Take the Working Genius assessment and discover your natural gifts and thrive at work. Go to workinggenius.com and get 20% off with code PROFITING Resources Mentioned: Shawn's Book, Unstoppable: bit.ly/-Unstoppable  Shawn's Podcast, The Determined Society: bit.ly/TDS-apple  Shawn's Website: thedeterminedsociety.com  Shawn's Instagram: instagram.com/theshawnfrench  Active Deals - youngandprofiting.com/deals  Key YAP Links Reviews - ratethispodcast.com/yap YouTube - youtube.com/c/YoungandProfiting Newsletter - youngandprofiting.co/newsletter  LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ Social + Podcast Services: yapmedia.com Transcripts - youngandprofiting.com/episodes-new  Entrepreneurship, Entrepreneurship Podcast, Business, Business Podcast, Self Improvement, Self-Improvement, Personal Development, Starting a Business, Strategy, Investing, Sales, Selling, Psychology, Productivity, Entrepreneurs, AI, Artificial Intelligence, Technology, Marketing, Negotiation, Money, Finance, Side Hustle, Startup, Mental Health, Career, Leadership, Mindset, Health, Growth Mindset, Positivity, Human Nature, Human Psychology, Critical Thinking, Robert Greene, Chris Voss, Robert Cialdini 

This study analysed 6,700 websites in an unprecedented A/B test.  The results proved something that Dr Robert Cialdini had been preaching for years.  Today, on Nudge, Robert Cialdini joins me again, covering another of his seven principles of persuasion.  And I share a marketing lesson that (I think) every business needs to know. ---  Unlock the Nudge Vaults: https://www.nudgepodcast.com/vaults See Agent Spark in action at gwi.com/spark Read Cialdini's bestseller Influence: https://amzn.to/4prHb7Y Read the new and expanded Influence: https://amzn.to/43TY0jI Read Pre-Suasion: https://amzn.to/48hA6Qr  Read Yes! (Containing 60 Psyc-Marketing Tips): https://amzn.to/48ddNNf  Join 10,189 readers of my newsletter: https://www.nudgepodcast.com/mailing-list  Connect on LinkedIn: https://www.linkedin.com/in/phill-agnew/  ---  Today's sources:  Bell, T. [Taylor Bell]. (2025, February 13). Inside Trader Joe's: The genius strategy behind its cult following (and low prices) [Video]. YouTube. Bornstein, R. F., Leone, D. R., & Galley, D. J. (1987). The generalizability of subliminal mere exposure effects: Influence of stimuli perceived without awareness on social behavior. Journal of Personality and Social Psychology, 53(6), 1070–1079. Browne, D., & Swarbrick-Jones, A. (2017). The science of persuasion in e-commerce: An analysis of 6,700 online A/B tests. Conversion Rate Experts. Danziger, S., Levav, J., & Avnaim-Pesso, L. (2011). Extraneous factors in judicial decisions. Proceedings of the National Academy of Sciences of the United States of America, 108(17), 6889–6892. Drachman, D., deCarufel, A., & Insko, C. A. (1978). The extra credit effect in interpersonal attraction. Journal of Experimental Social Psychology, 14(5), 458–465. Fang, X., Singh, S. N., & Ahluwalia, R. (2007). An examination of different explanations for the mere exposure effect. Journal of Consumer Research, 34(1), 97–103. Gladka, A., & Żemła, M. (2016). Effectiveness of reciprocal rule in tourism: Evidence from a city tourist restaurant. European Journal of Service Management, 17(1), 57–63. Mita, T. H., Dermer, M., & Knight, J. (1977). Reversed facial images and the mere-exposure hypothesis. Journal of Personality and Social Psychology, 35(8), 597–601. Nicholson, C. Y., Compeau, L. D., & Sethi, R. (2001). The role of interpersonal liking in building trust in long-term channel relationships. Journal of the Academy of Marketing Science, 29(1), 3–15. Razran, G. (1940). Conditioned response changes in rating and appraisal. Psychological Bulletin, 37(6), 481–493. Shotton, R. (2023). The illusion of choice: 16½ psychological biases that influence what we buy. Harriman House. Strohmetz, D. B., Rind, B., Fisher, R., & Lynn, M. (2002). Sweetening the till: The use of candy to increase restaurant tipping. Journal of Applied Social Psychology, 32(2), 300–309. Zajonc, R. B., & Rajecki, D. W. (1969). Exposure and affect: A field experiment. Psychonomic Science, 17(4), 216–217.

About Patrick Van der Burght: Patrick van der Burght is an international expert in ethical persuasion, influence, and decision-making. He is a business partner of Dr. Robert Cialdini—author of Influence: The Psychology of Persuasion—and a founding member of the Cialdini Institute, the only active, licensed Cialdini Institute worldwide.A certified influence specialist and trainer across Australia and New Zealand, Patrick has spent over two decades teaching professionals how to persuade ethically, accelerate results, and build stronger relationships across sales, leadership, marketing, and team environments. He is also the co-author of How to Hear “Yes” More Often (2024) and host of the podcast Ethical Persuasion Unlocked.In this episode, Jennie and Patrick Van der Burght discuss:Why persuasion is not manipulation—and how ethical influence creates lasting behavior changeThe science of decision-making through Daniel Kahneman's System One and System Two thinkingWhy selling feels harder today as attention spans continue to shrinkHow logical arguments often fail to move people toward actionWhy Dr. Cialdini's principles of persuasion act as decision triggers rather than sales tactics Key Takeaways:Persuasion isn't about pushing—it's about prompting. The most powerful influence happens when people feel, “I chose this,” not “I was sold this.”Your brain's autopilot (System One) makes most decisions. If your message is 100% logic and data, it's speaking to the 5% that decides the least.Attention is today's scarcest resource. In a world of pings, pop-ups, and endless scroll, there's rarely enough focus left to run deep, analytical thinking.When sales conversations rely only on rational explanations, they often create indecision rather than clarity.Ethical persuasion activates the right mental shortcuts so people can decide faster, with confidence, and without regret.“I would argue that a lot of those no's aren't actually no's. They're indecision.” —  Patrick Van der Burght Connect with Patrick Van der Burght:LinkedIn: linkedin.com/in/patrick-van-der-burghtFacebook: https://www.facebook.com/patrick.burght/ CONNECT WITH JENNIE:Facebook: https://www.facebook.com/badassdirectsalesmasteryInstagram: https://www.instagram.com/badassdirectsalesmastery/Website: https://badassdirectsalesmastery.com/Show: https://badassdirectsalesmastery.com/blog/YouTube: COMING SOON!LinkedIn: https://www.linkedin.com/in/badassdirectsalesmastery/Email: jennie@badassdirectsalesmastery.com  Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

At age 15, Dr. Maya Shankar suffered a devastating hand injury that abruptly ended her promising violin career and shattered her sense of identity. Forced to reimagine a future beyond music, she turned to cognitive and behavioral science to understand how humans navigate unexpected change. That path led her to President Obama's White House, where she applied human behavior insights to influence policy and improve decision-making at scale. In this episode, Dr. Maya reveals the power of human psychology and how small mindset shifts can help us make better decisions when life doesn't go as planned. In this episode, Hala and Dr. Maya will discuss: (00:00) Introduction (02:13) Dr. Maya's Early Life and Violin Journey (11:04) What Is Behavioral and Cognitive Science? (21:23) The Sunk Cost Fallacy Explained (26:55) Her Impact at the White House  (37:24) Understanding the Power of Nudging (43:43) Why Changing Minds Is So Difficult (46:24) Practical Nudging Tactics for Everyday Decisions (50:12) Decision-Making Biases You Need to Know (54:32) A Slight Change of Plans Podcast Mission Dr. Maya Shankar is a cognitive scientist and the creator, executive producer, and host of the podcast A Slight Change of Plans. She currently serves as Senior Director of Behavioral Economics at Google and previously founded the White House Behavioral Science Team under President Obama, where she served as a Senior Advisor. Dr. Maya completed a postdoctoral fellowship in cognitive neuroscience at Stanford, earned a Ph.D. in cognitive psychology from Oxford as a Rhodes Scholar, and holds a B.A. from Yale. Sponsored By: Indeed - Get a $75 sponsored job credit to boost your job's visibility at Indeed.com/profiting  Shopify - Start your $1/month trial at Shopify.com/profiting.  Spectrum Business - Visit Spectrum.com/FreeForLife to learn how you can get Business Internet Free Forever. Northwest Registered Agent - Build your brand and get your complete business identity in just 10 clicks and 10 minutes at northwestregisteredagent.com/paidyap Framer - Publish beautiful and production-ready websites. Go to Framer.com/profiting and get 30% off their Framer Pro annual plan. Intuit QuickBooks - Start the new year strong and take control of your cash flow at QuickBooks.com/money  Quo - Run your business communications the smart way. Try Quo for free, plus get 20% off your first 6 months when you go to quo.com/profiting   Working Genius - Take the Working Genius assessment and discover your natural gifts and thrive at work. Go to workinggenius.com and get 20% off with code PROFITING Resources Mentioned: Dr. Maya's Podcast, A Slight Change of Plans: bit.ly/ASCOP-apple  Dr. Maya's Website: mayashankar.com Nudge by Cass Sunstein: bit.ly/-Nudge  Active Deals - youngandprofiting.com/deals  Key YAP Links Reviews - ratethispodcast.com/yap YouTube - youtube.com/c/YoungandProfiting Newsletter - youngandprofiting.co/newsletter  LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ Social + Podcast Services: yapmedia.com Transcripts - youngandprofiting.com/episodes-new  Entrepreneurship, Entrepreneurship Podcast, Business, Business Podcast, Self Improvement, Self-Improvement, Personal Development, Starting a Business, Strategy, Investing, Sales, Selling, Psychology, Productivity, Entrepreneurs, AI, Artificial Intelligence, Technology, Marketing, Negotiation, Money, Finance, Side Hustle, Startup, Mental Health, Career, Leadership, Mindset, Health, Growth Mindset, Positivity, Human Nature, Critical Thinking, Robert Greene, Chris Voss, Robert Cialdini

Dr. Maya Shankar experienced devastating identity loss twice. First, a sudden injury ended her dreams of becoming a professional violinist; later, repeated miscarriages shattered her vision of motherhood. These losses forced her to confront how deeply she had tied her self-worth to specific roles and imagined futures. Drawing from cognitive science and human psychology, she learned to redefine her identity beyond self-imposed labels. In this episode, Maya explores the psychology of change, revealing why we experience “identity paralysis” when unexpected changes occur, and how we can use that to our advantage. In this episode, Hala and Dr. Maya will discuss: (00:00) Introduction  (02:59) Understanding Identity Paralysis  (07:21) The Science Behind Change  (17:00) Unlocking Potential Future Selves  (24:09) The Difference Between Resilience and Reinvention  (33:14) How Change Reshapes Values and Beliefs  (36:56) Self-Affirmation Exercises That Boost Positivity (40:40) The Change Toolkit: Navigating Life Transitions  (57:16) Navigating the Messy Middle of Change  (01:00:34) Mastering Career Pivots and Starting Fresh Dr. Maya Shankar is a cognitive scientist and host of the podcast A Slight Change of Plans. She serves as Senior Director of Behavioral Economics at Google and previously founded the White House Behavioral Science Team under President Obama as a Senior Advisor. A Rhodes Scholar with a Ph.D. from Oxford and a B.A. from Yale, Dr. Maya completed her postdoctoral fellowship at Stanford. Her new book, The Other Side of Change, explores the psychology and stories behind life's most disruptive transitions. Sponsored By: Indeed - Get a $75 sponsored job credit to boost your job's visibility at Indeed.com/PROFITING  Shopify - Start your $1/month trial at Shopify.com/profiting.  Spectrum Business - Visit Spectrum.com/FreeForLife to learn how you can get Business Internet Free Forever. Northwest Registered Agent - Build your brand and get your complete business identity in just 10 clicks and 10 minutes at northwestregisteredagent.com/paidyap Framer - Publish beautiful and production-ready websites. Go to Framer.com/profiting and get 30% off their Framer Pro annual plan. Intuit QuickBooks - Start the new year strong and take control of your cash flow at QuickBooks.com/money  Quo - Run your business communications the smart way. Try Quo for free, plus get 20% off your first 6 months when you go to quo.com/profiting   Working Genius - Take the Working Genius assessment and discover your natural gifts and thrive at work. Go to workinggenius.com and get 20% off with code PROFITING Resources Mentioned: Dr. Maya's Book, The Other Side of Change: bit.ly/TOSOC  Dr. Maya's Podcast, A Slight Change of Plans: bit.ly/ASCOP-apple  Dr. Maya's Instagram: instagram.com/drmayashankar  Dr. Maya's Website: mayashankar.com Active Deals - youngandprofiting.com/deals  Key YAP Links Reviews - ratethispodcast.com/yap YouTube - youtube.com/c/YoungandProfiting Newsletter - youngandprofiting.co/newsletter  LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ Social + Podcast Services: yapmedia.com Transcripts - youngandprofiting.com/episodes-new  Entrepreneurship, Entrepreneurship Podcast, Business, Business Podcast, Self Improvement, Self-Improvement, Personal Development, Starting a Business, Strategy, Investing, Sales, Selling, Psychology, Productivity, Entrepreneurs, AI, Artificial Intelligence, Technology, Marketing, Negotiation, Money, Finance, Side Hustle, Startup, Mental Health, Career, Leadership, Mindset, Health, Growth Mindset, Habits, Human Nature, Critical Thinking, Robert Greene, Chris Voss, Robert Cialdini 

Robert Cialdini is a world-leading psychologist and bestselling author whose groundbreaking research on the science of influence has shaped modern understanding of persuasion and decision-making. Often called the godfather of influence, he introduced the now-classic principles of persuasion that guide leaders, marketers, and communicators around the globe. He is the author of the seminal books Influence and Pre-Suasion, which have sold millions of copies and been translated into dozens of languages. Cialdini's work continues to define best practices in ethical persuasion, earning him recognition as one of the most influential behavioral scientists of our time. 00:00 Introduction to Dr. Robert Cialdini 03:00 Principles of Ethical Influence 09:00 The Power of Reciprocity 15:00 Commitment and Consistency 21:00 Social Proof and Authority 27:00 Unity: The New Principle 33:00 Personal Insights and Anecdotes 39:00 Practical Applications of Influence

Many creators struggle with sales, finding it hard to turn audience interest into paying customers. They have great content but lack the right sales funnels, persuasion techniques, and closing strategies to convert prospects. In this second episode of the Creator's Playbook, presented by Teachable, Hala Taha breaks down how to confidently sell your course and scale your income through proven sales strategies. You'll hear from experts like Russell Brunson, Jason Fladlien, Kat Norton, and more on how to launch your course like a pro. In this episode, Hala will discuss: (00:00) Introduction (00:52) Building Trust Through Value Selling (03:47) Optimizing Your Sales Funnel for Conversions (08:57) Sales Psychology: Guiding Buyers to “Yes” (10:46) Handling Objections with Confidence  (14:42) The Importance of Soft Closing When Selling (20:47) The Power of Webinars for Conversions (23:48) Creating Transformational Webinar Experiences Teachable is the leading platform empowering entrepreneurs, creators, and coaches to build lasting businesses through education. Whether you're launching your signature course, selling digital downloads, offering coaching, or creating a membership, Teachable provides multiple ways to turn your knowledge into a reliable and scalable income. Claim your 30-day free trial today at https://youngandprofiting.co/teachable Sponsored By: Teachable: Claim your 30-day free trial today at  https://youngandprofiting.co/teachable   Resources Mentioned: YAP E337 with Adam Schafer: youngandprofiting.co/MindPump  YAP E312 with Russell Brunson: youngandprofiting.co/SalesF  YAP E196 with Robert Cialdini: youngandprofiting.co/Persuasion YAP E229 with Jason Fladlien: youngandprofiting.co/Influence  YAP E345 with Shelby Haas-Sapp: youngandprofiting.co/Convert  YAP E316 with Kat Norton: youngandprofiting.co/Niche  Active Deals - youngandprofiting.com/deals  Key YAP Links Reviews - ratethispodcast.com/yap YouTube - youtube.com/c/YoungandProfiting Newsletter - youngandprofiting.co/newsletter  LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ Social + Podcast Services: yapmedia.com Transcripts - youngandprofiting.com/episodes-new  Disclaimer: This episode is a paid partnership with Teachable. Sponsored content helps support our podcast and continue bringing valuable insights to our audience. Entrepreneurship, Entrepreneurship Podcast, Business, Business Podcast, Self Improvement, Self-Improvement, Personal Development, Starting a Business, Strategy, Investing, Sales, Selling, Psychology, Productivity, Entrepreneurs, AI, Artificial Intelligence, Technology, Marketing, Negotiation, Money, Finance, Side Hustle, Startup, Mental Health, Career, Leadership, Mindset, Health, Growth Mindset, Online Selling, Economics, E-commerce, Ecommerce, Prospecting, Inbound, Account Management, Business Growth, Scaling, Sales Podcast

After struggling with drug abuse, multiple arrests, and the loss of his dream job at Airbnb following a DUI, Sam Parr hit rock bottom. That moment became his wake-up call. Choosing sobriety, he rebuilt his life and founded The Hustle, scaling it into a multi-million-dollar media company acquired by HubSpot. Today, he leads Hampton, a private founder community helping entrepreneurs grow and connect. In this episode, Sam shares lessons on entrepreneurship, newsletter growth, and building legacy businesses that stand the test of time. In this episode, Hala and Sam will discuss: (00:00) Introduction (02:32) His Early Entrepreneurial Journey (06:19) Sobriety, Self-Discovery, and the Birth of Hustle Con (12:42) Launching and Scaling The Hustle Newsletter (19:25) Newsletter Growth and Monetization Strategies (26:14) Scale to $100 Million: Business Growth Ideas (33:18) Building Hampton vs. The Hustle (43:45) Success Habits and Life Lessons for Entrepreneurs Sam Parr is an internet entrepreneur, investor, and co-host of the top-ranked podcast My First Million. He is the founder of The Hustle, a media company acquired by HubSpot for a multi-eight-figure sum, and Hampton, a private community for high-growth founders. Sam is celebrated for his insights on entrepreneurship, copywriting, and scaling profitable online businesses through newsletters and community-driven growth. Sponsored By: Merit Beauty - Go to meritbeauty.com to get your free signature makeup bag with your first order. Indeed - Get a $75 sponsored job credit to boost your job's visibility at Indeed.com/PROFITING Airbnb - Find yourself a cohost at airbnb.com/host Deleteme - Get 20% off DeleteMe consumer plans when you go to joindeleteme.com/PROFITING and use promo code PROFITING at checkout. Quo - Get 20% off your first 6 months at Quo.com/PROFITING Shopify - Start your $1/month trial at Shopify.com/profiting. Revolve - Head to REVOLVE.com/PROFITING and take 15% off your first order with code PROFITING Spectrum Business - Visit Spectrum.com/FreeForLife to learn how you can get Business Internet Free Forever. Resources Mentioned: Sam's Podcast, My First Million: bit.ly/MFM-apple  Sam's Community, Hampton: joinhampton.com/about-us  Influence by Robert Cialdini: bit.ly/in_fluence  Unreasonable Hospitality by Will Guidara: bit.ly/Un-Hospitality  Active Deals - youngandprofiting.com/deals  Key YAP Links Reviews - ratethispodcast.com/yap YouTube - youtube.com/c/YoungandProfiting Newsletter - youngandprofiting.co/newsletter  LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ Social + Podcast Services: yapmedia.com Transcripts - youngandprofiting.com/episodes-new  Entrepreneurship, Entrepreneurship Podcast, Business, Business Podcast, Self Improvement, Self-Improvement, Personal Development, Starting a Business, Strategy, Investing, Sales, Selling, Psychology, Productivity, Entrepreneurs, AI, Artificial Intelligence, Technology, Marketing, Negotiation, Money, Finance, Side Hustle, Startup, Mental Health, Career, Leadership, Mindset, Health, Growth Mindset, Passive Income, Solopreneur, Networking

Lisa Bilyeu's mindset was once shaped by deep insecurity and an early toxic relationship that left her doubting her worth. This lack of self-belief later kept her “stuck in a box” as a housewife for eight years, afraid to chase her full potential. Realizing she wasn't living the life she wanted, she embarked on a journey of personal development, built radical confidence from within, and co-founded a billion-dollar company. In this episode, Lisa shares self-improvement tips for building self-worth, reframing insecurities, and cultivating unshakable confidence while pursuing your goals. In this episode, Hala and Lisa will discuss: (00:00) Introduction (03:14) Mindset Shift: From Insecurity to Confidence (09:24) Building Impact Through Mission-Driven Work (18:23) Discovering Radical Confidence After Toxic Love (27:19) Turning Insecurities Into Fuel for Your Goals (32:20) Breaking Free from Limiting Identities (38:12) "No Bullshit" Goal-Setting for Self-Improvement (45:55) How Toxic Partners Shatter Your Confidence Lisa Bilyeu is an entrepreneur, producer, best-selling author, and podcast host. She is the co-founder of Quest Nutrition and Impact Theory and the host of Women of Impact. Her book, Radical Confidence, is a self-improvement guide for anyone ready to overcome fear, break free from self-doubt, and build the mindset needed to create lasting confidence. Sponsored By: Indeed - Get a $75 sponsored job credit to boost your job's visibility at Indeed.com/PROFITING  Shopify - Start your $1/month trial at Shopify.com/profiting.  Mercury streamlines your banking and finances in one place. Learn more at mercury.com/profiting  Quo - Get 20% off your first 6 months at Quo.com/PROFITING  Revolve - Head to REVOLVE.com/PROFITING and take 15% off your first order with code PROFITING  Framer- Go to Framer.com and use code PROFITING to launch your site for free.  Merit Beauty - Go to meritbeauty.com to get your free signature makeup bag with your first order.  Pipedrive - Get a 30-day free trial at pipedrive.com/profiting  Airbnb - Find yourself a cohost at airbnb.com/host  Resources Mentioned: YAP E213 with Lisa Bilyeu: youngandprofiting.co/Confidence  Lisa's Book, Radical Confidence: bit.ly/RadConfidence  Lisa's Podcast, Women of Impact: bit.ly/WofI-apple  Active Deals - youngandprofiting.com/deals  Key YAP Links Reviews - ratethispodcast.com/yap YouTube - youtube.com/c/YoungandProfiting Newsletter - youngandprofiting.co/newsletter  LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ Social + Podcast Services: yapmedia.com Transcripts - youngandprofiting.com/episodes-new  Entrepreneurship, Entrepreneurship Podcast, Business, Business Podcast, Self Improvement, Self-Improvement, Personal Development, Starting a Business, Strategy, Investing, Sales, Selling, Psychology, Productivity, Entrepreneurs, AI, Artificial Intelligence, Technology, Marketing, Negotiation, Money, Finance, Side Hustle, Startup, Mental Health, Career, Leadership, Mindset, Health, Growth Mindset, Habits, Positivity, Human Nature, Human Psychology, Critical Thinking, Robert Greene, Chris Voss, Robert Cialdini