Podcast appearances and mentions of Robert Cialdini

As Armas da Persuasão de Robert Cialdini

Many leaders focus on what to say, but overlook something even more powerful. Before words are spoken, the mind is already forming impressions and preparing its response. The moments before communication begins is where influence truly starts. Dr. Robert Cialdini, our guest in Episode 247 of The Mindset Game® podcast, is the world's leading authority on ethical persuasion and author of two best-selling books, Influence: The Psychology of Persuasion and Pre-Suasion: A Revolutionary Way to Influence and Persuade. His research shows that people do not just respond to messages — they respond to the cues, emotions and expectations already in play before a message arrives. In this episode, Dr. Cialdini reveals powerful principles that amplify influence: Why most persuasion fails before the message is ever delivered A single word that increases collaboration and buy-in The counterintuitive way leaders build trust and credibility faster How subtle cues shape creativity, openness and decision-making To learn more about Dr. Robert Cialdini and programs offered through The Cialdini Institute, visit cialdini.com. To subscribe to The Mindset Game® podcast or leave a review, visit TheMindsetGame.com or click HERE. 

December is altijd een bijzondere maand waarbij we verleid worden om te veel spullen aan te schaffen. Of eigenlijk begint dat al in november als we richting Black Friday gaan. Aanbiedingen en aanprijzingen (in reclames, speciale aanbiedingen of via onze eigen verkozen influencers via de socials) brengen zaken onder onze aandacht waar we opeens gevoelig voor blijken te zijn. De algoritmes in de zoekmachines bevestigen dat we moeten kopen. Leg daar een van de belangrijkste beïnvloeders van gedrag volgens Robert Cialdini bovenop en het feest is compleet. We hebben het over FOMO – Fear Of Missing Out. De angst dat we achter de aanbieding of achter het speciale gevoel grijpen. Dus moeten we nu beslissen en schakelen. De vraag die Karin en Marischka ons stellen is in hoeverre onze keuzes op dat moment ook beïnvloed worden door waar we voor staan en wat onze visie en langere termijn doelen zijn. Als mens of als gezin.

Robert Cialdini is a world-leading psychologist and bestselling author whose groundbreaking research on the science of influence has shaped modern understanding of persuasion and decision-making. Often called the godfather of influence, he introduced the now-classic principles of persuasion that guide leaders, marketers, and communicators around the globe. He is the author of the seminal books Influence and Pre-Suasion, which have sold millions of copies and been translated into dozens of languages. Cialdini's work continues to define best practices in ethical persuasion, earning him recognition as one of the most influential behavioral scientists of our time. 00:00 Introduction to Dr. Robert Cialdini 03:00 Principles of Ethical Influence 09:00 The Power of Reciprocity 15:00 Commitment and Consistency 21:00 Social Proof and Authority 27:00 Unity: The New Principle 33:00 Personal Insights and Anecdotes 39:00 Practical Applications of Influence

His book Influence sold 5 million times.  He's known as the Godfather of Influence.  He's arguably the best-known behavioural science practitioner.  And he's finally (after years of pestering) joining me on Nudge.  Ladies and gentlemen, today I present:  Robert Cialdini and the persuasion principles that EVERYONE should memorise. ---  Cialdini's Influence Unleashed Event: https://cialdini.com/decevent Unlock the Nudge Vaults: https://www.nudgepodcast.com/vaults Read Cialdini's bestseller Influence: https://amzn.to/4prHb7Y Read the new and expanded Influence: https://amzn.to/43TY0jI Read Pre-Suasion: https://amzn.to/48hA6Qr  Read Yes! (Containing 60 Psyc-Marketing Tips): https://amzn.to/48ddNNf  Join 10,142 readers of my newsletter: https://www.nudgepodcast.com/mailing-list  Connect on LinkedIn: https://www.linkedin.com/in/phill-agnew/  ---  Today's sources: Agnew, P. (Host). (2021, November 22). #69: Reciprocity | How one nudge saved 246,184 lives [Audio podcast episode]. In Nudge – Marketing Science Simplified. YouTube. https://youtu.be/0QxcahCnoCs Cialdini, R. B. (1984). Influence: The psychology of persuasion. HarperCollins. Cialdini, R. B., Cacioppo, J. T., Bassett, R., & Miller, J. A. (1978). Low-ball procedure for producing compliance: Commitment then cost. Journal of Personality and Social Psychology, 36(5), 463–476. Deutsch, M., & Gerard, H. B. (1955). A study of normative and informational social influences upon individual judgment. The Journal of Abnormal and Social Psychology, 51(3), 629–636. Friedman, H. H., & Rahman, A. (2011). The effect of a gift-upon-entry on sales: Reciprocity in a retailing context. International Journal of Business and Social Science, 2(15), 155–162. Regan, D. T. (1971). Effects of a favor and liking on compliance. Journal of Experimental Social Psychology, 7(6), 627–639.

What drives real people to make real decisions in the real world? That's the question Paul Craven has been answering for decades. Throughout his senior roles at some of the biggest names in finance, including Goldman Sachs, Paul used behavioural science to understand how clients think, how relationships are built, and how decisions are really made. Today, he's a global expert in the field. A keynote speaker, founding partner of the Cialdini Institute, and trusted coach to organisations around the world, he teaches others how to use the psychology of persuasion to drive real results. In this episode, Paul joins Nick to explore the world of behavioural science and how understanding human decision-making can transform how we lead, sell, and work. You'll discover the practical behavioural science approaches you can use in your consultancy to help you build stronger relationships, sell more effectively and influence decisions in a way that lands well. They dive into: ✅ Paul's journey from Goldman Sachs to founding his own business ✅ Dr Robert Cialdini's seven scientifically-proven techniques of ethical persuasion and how to use them ✅ Why your brain is tricking you and what to do about it ✅ How magic reveals the surprising shortcuts our minds take Whether you're running a consultancy, leading a team, or just curious about what makes people tick, this episode will shift how you see the world. Enjoy the show!

Este episodio destila la idea central de Pre‑suasión de Robert Cialdini: la decisión empieza antes del mensaje. Los primeros segundos mandan porque la atención guía el juicio. Crear un “momento privilegiado” con una pregunta de resultado o una palabra de unidad prepara la mente para decir que sí. Las asociaciones arrastran decisiones (nubes vs. monedas, comodidad vs. precio), la identidad abre acción (“¿eres una persona solidaria?”) y la percepción de calidez antes que competencia dispara la confianza—even una bebida caliente inclina el juicio.Aplicado al día a día, esto significa microcompromisos antes de la gran petición, orden estratégico (historia, prueba, plan, precio, garantía), señales visibles de honestidad y un anclaje de valor antes de hablar de precio. En tu web y en llamadas, enfoca el beneficio, quita ruido y diseña el primer minuto con intención. ¿Qué pasaría si esos diez segundos previos multiplicaran tus resultados? Este resumen te da las palancas para probarlo hoy.Conviértete en un seguidor de este podcast: https://www.spreaker.com/podcast/grandes-aprendizajes--5720587/support.Newsletter Marketing Radical: https://marketingradical.substack.com/welcomeNewsletter Negocios con IA: https://negociosconia.substack.com/welcomeLibro "Libertad Financiera" Gratis: https://borjagiron.com/libertadMis Libros: https://borjagiron.com/librosSysteme Gratis: https://borjagiron.com/systemeSysteme 30% dto: https://borjagiron.com/systeme30Manychat Gratis: https://borjagiron.com/manychatMetricool 30 días Gratis Plan Premium (Usa cupón BORJA30): https://borjagiron.com/metricoolNoticias Redes Sociales: https://redessocialeshoy.comNoticias IA: https://inteligenciaartificialhoy.comClub: https://triunfers.comThis content is under Fair Use: Copyright Disclaimer Under Section 107 of the Copyright Act in 1976; Allowance is made for "Fair Use" for purposes such as criticism, comment, news reporting, teaching, scholarship and research. Fair Use is a use permitted by copyright statute that might otherwise be infringing. Non-profit, educational or personal use tips the balance in favor of fair use. I do not own the original content. All rights and credit go to its rightful owners. No copyright infringement intended.

Many creators struggle with sales, finding it hard to turn audience interest into paying customers. They have great content but lack the right sales funnels, persuasion techniques, and closing strategies to convert prospects. In this second episode of the Creator's Playbook, presented by Teachable, Hala Taha breaks down how to confidently sell your course and scale your income through proven sales strategies. You'll hear from experts like Russell Brunson, Jason Fladlien, Kat Norton, and more on how to launch your course like a pro. In this episode, Hala will discuss: (00:00) Introduction (00:52) Building Trust Through Value Selling (03:47) Optimizing Your Sales Funnel for Conversions (08:57) Sales Psychology: Guiding Buyers to “Yes” (10:46) Handling Objections with Confidence  (14:42) The Importance of Soft Closing When Selling (20:47) The Power of Webinars for Conversions (23:48) Creating Transformational Webinar Experiences Teachable is the leading platform empowering entrepreneurs, creators, and coaches to build lasting businesses through education. Whether you're launching your signature course, selling digital downloads, offering coaching, or creating a membership, Teachable provides multiple ways to turn your knowledge into a reliable and scalable income. Claim your 30-day free trial today at https://youngandprofiting.co/teachable Sponsored By: Teachable: Claim your 30-day free trial today at  https://youngandprofiting.co/teachable   Resources Mentioned: YAP E337 with Adam Schafer: youngandprofiting.co/MindPump  YAP E312 with Russell Brunson: youngandprofiting.co/SalesF  YAP E196 with Robert Cialdini: youngandprofiting.co/Persuasion YAP E229 with Jason Fladlien: youngandprofiting.co/Influence  YAP E345 with Shelby Haas-Sapp: youngandprofiting.co/Convert  YAP E316 with Kat Norton: youngandprofiting.co/Niche  Active Deals - youngandprofiting.com/deals  Key YAP Links Reviews - ratethispodcast.com/yap YouTube - youtube.com/c/YoungandProfiting Newsletter - youngandprofiting.co/newsletter  LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ Social + Podcast Services: yapmedia.com Transcripts - youngandprofiting.com/episodes-new  Disclaimer: This episode is a paid partnership with Teachable. Sponsored content helps support our podcast and continue bringing valuable insights to our audience. Entrepreneurship, Entrepreneurship Podcast, Business, Business Podcast, Self Improvement, Self-Improvement, Personal Development, Starting a Business, Strategy, Investing, Sales, Selling, Psychology, Productivity, Entrepreneurs, AI, Artificial Intelligence, Technology, Marketing, Negotiation, Money, Finance, Side Hustle, Startup, Mental Health, Career, Leadership, Mindset, Health, Growth Mindset, Online Selling, Economics, E-commerce, Ecommerce, Prospecting, Inbound, Account Management, Business Growth, Scaling, Sales Podcast

In this episode of the Power Producers Podcast, host David Carothers and co-host Kyle Houck welcome back Brian Ahearn, Chief Influence Officer at Influence PEOPLE. They discuss his fifth book, Influence from Above, a business parable that merges Robert Cialdini's principles of persuasion with Biblical tenets. The conversation explores modern authorship using AI, the strict definition of ethical influence, and how to maintain relationships in a polarized world. Key Highlights: The Genesis of "Influence from Above" Brian Ahearn shares how a conversation with his daughter inspired him to map influence principles to Biblical concepts. The book serves as a sequel to The Influencer, following the main character as he applies these strategies within a church setting. Accelerating the Writing Process with AI David and Brian discuss leveraging technology in authorship. Brian details how he used ChatGPT as a real-time developmental editor—not to write the content, but to ensure character consistency and speed up editing, allowing him to finish the manuscript in just two months. Defining Ethical Influence Brian outlines his three-part framework to ensure influence never crosses into manipulation: 1) Be truthful, 2) Use natural principles (don't manufacture scarcity), and 3) Build relationships to leave people better off. Navigating Polarization and Relationships The group tackles the "cutoff culture" on social media. Brian explains how applying the principle of Liking and remaining genuinely curious about differing viewpoints allows him to maintain friendships despite opposing worldviews. Book Giveaway and Bonus Offer David announces a giveaway for the first 12 listeners to email him. Brian adds a bonus: buy the new book, email him the title of Chapter 2, and receive a digital copy of the prequel, The Influencer, for free. Connect with: David Carothers LinkedIn Brian Ahearn LinkedIn Kyle Houck LinkedIn Visit Websites: Power Producer Base Camp Influence PEOPLE, LLC Killing Commercial Crushing Content Power Producers Podcast Policytee The Dirty 130 The Extra 2 Minutes

Ethical Persuasion   Ethical Persuasion: The Fastest Path from "Maybe" to "Yes" (Without Being Pushy)   Most decisions aren't made by logic—they're made by fast, intuitive shortcuts.   That's why great offers often stall: we speak to System 2 logic while the listener's System 1 is steering the wheel. In this episode, Patrick Van Der Burght—ethical persuasion expert and business partner of Dr. Robert Cialdini—shows how to align with how people actually decide using Cialdini's seven principles of influence. The result? Communication that feels natural, honest, and effective whether you're leading, selling, or simply asking for change.   7 Key Insights You Can Apply Today: Reciprocity ≠ "freebie-for-email." A true gift has no strings attached. If you require an email, it's a reward—not a gift—so it won't trigger reciprocity. Action: Offer one no-opt-in resource purely to serve. Liking > "be likable." It's more persuasive that you genuinely like them than that they like you. Action: Express authentic appreciation before making an ask. Unity creates momentum. When people feel part of a shared identity, they move faster and farther together. Action: Involve your audience, team, or clients in co-creating outcomes. Social Proof must match the buyer. People follow others like them. Action: Use case studies or testimonials that mirror your ideal client's stage or values. Authority: let others announce your credibility. Self-promotion weakens authority and liking; third-party validation strengthens both. Action: Add a professional intro or testimonial that speaks your credibility for you. Credibility lives in precision. Rounded numbers signal estimates; decimals signal truth. Action: Use exact figures—"75.4%" sounds real, "75%" sounds guessed. Loss beats gain. People act faster to avoid loss than to gain reward. Action: Reframe offers by showing what's lost through inaction.   Money Learning from Patrick's Upbringing: Patrick grew up in a home where money was tight and every decision had to stretch the family's limited resources. That environment taught him that real wealth isn't about how much you have—it's about how much value you create. Instead of chasing easy wins or cutting corners, he learned to lead with integrity and influence through trust. Persuasion, used ethically, opens doors that money alone never could. It's not manipulation—it's a tool for mutual success.   Key Takeaway: Ethical persuasion is the art of aligning truth with trust. When your words honor both, "yes" becomes the natural next step.   Bio: Before 2000, he was a sales rep, looking after a large part of Australia, selling Scuba Diving equipment to retailers. He was frustrated with the level of time and effort he was putting in, wanted to be better at selling, but he didn't want to lie or cheat either.   It was then that he discovered the work of Dr Robert Cialdini, and he has had a passion for educating others about this because he knows how much time, resources, and success they are wasting without it.   Circumstances enabled him to start teaching this science to professionals with Dr Cialdini's permission since 2000. In 2023, he was invited to become a Founding Member of the Cialdini Institute and was the first Cialdini Certified Professional and Coach to be accepted in the Cialdini Institute Licensed Trainer program.   Sales is other when Ethical Persuasion is first introduced, but it is not exclusively for sales. It is about creating behaviour in others and so that applies to any situation where a goal gets reached through the agreement or compliance of others.   Ethical Persuasion is NOT manipulation A common mistake is to think that persuasion is making people do things they don't want to. Research shows that unethical use of persuasion science leads to long-term disaster, and ethical use leads to both short- and long-term success. This is why teams (and your audience) really embrace this way of communicating and use it.   Research-based Nothing you get from him is based on Patrick's gut feelings or unfounded personal experience. What we as Cialdini Certified Trainers teach is grounded in research and scientifically sound.   Also for young adults He loves sharing this with professionals, but he also has a passion to teach this to young adults before they attempt to 'convince' an employer with a predictably inefficient job application and go to an interview 'unarmed' when it comes to persuasion skills. Persuasion is a much in-demand soft skill that should be mastered early in life, rather than late in life.   When the penny drops It is engraved in his mind that eye-opening feeling he got when it sank in how easy, ethical, and powerful this science is to learn and practice. To this day, he loves seeing that in the eyes of my audience. He hopes to give your audience this same experience.   Links: Website: https://ethicalpersuasion.com.au/ Podcast 'Ethical Persuasion Unlocked' : https://ethicalpersuasion.com.au/podcast/ Youtube: https://www.youtube.com/@ethicalpersuasion Linkedin: https://www.linkedin.com/in/patrick-van-der-burght/ Facebook: https://www.facebook.com/ethicalpersuasion/ Instagram: https://www.instagram.com/ethical_persuasion/ Twitter: https://x.com/yesmoreoften TikTok: https://www.tiktok.com/@ethicalpersuasion Book: https://yesmoreoften.com/ FREE Give-Away: Downloadable e-book (no email required, just download), and/or 7-day Influence Challenge: https://ethicalpersuasion.com.au/free-influence-persuasion/   Which of the seven principles do you naturally embody—and which one could transform your results if practiced intentionally?   #RicherSoul #EthicalPersuasion #Cialdini #Leadership #Influence #Integrity #DecisionMaking #Trust   Watch the full episode on YouTube: https://www.youtube.com/@richersoul Richer Soul Life Beyond Money. You got rich, now what? Let's talk about your journey to more a purposeful, intentional, amazing life. Where are you going to go and how are you going to get there? Let's figure that out together. At the core is the financial well-being to be able to do what you want, when you want, how you want. It's about personal freedom! Thanks for listening!   Show Sponsor: http://profitcomesfirst.com/   Schedule your free no obligation call: https://bookme.name/rockyl/lite/intro-appointment-15-minutes   If you like the show please leave a review on iTunes: http://bit.do/richersoul   https://www.facebook.com/richersoul http://richersoul.com/ rocky@richersoul.com   Some music provided by Junan from Junan Podcast   Any financial advice is for educational purposes only and you should consult with an expert for your specific needs.

The episode centres on the application of behavioural science, particularly the work of Bass Wouters and Dr. Robert Cialdini, to marketing, sales, and lead generation, emphasising how small, costless changes can lead to massive results.Key Topics Discussed:Behavioural Science vs. Market Research: Bass Wouters explains that behavioural science is fact-driven research on how humans actually make choices, contrasting it with traditional market research where people often inaccurately predict what will influence their behaviour. Case studies, such as the social proof message on UK tax payments and hotel towel reuse, demonstrated that appeals based on what peers are doing are far more persuasive than rational or environmental appeals.Daniel Kahneman's System 1 and System 2: The discussion explores Nobel laureate Daniel Kahneman's concept of two decision-making systems:System 1: The fast, instinctive, shortcut-based brain that makes the vast majority (90-98%) of decisions.System 2: The slower, rational, effortful brain.Wouters emphasises that persuasive efforts should focus on triggering System 1, which "runs the show," rather than System 2, which is targeted by rational arguments.BJ Fogg's Behavioral Model: The Fogg Behavioral Model is introduced as a framework for designing desired behaviour. Behaviour occurs when three factors converge at the same moment: Motivation, Ability (ease of the action), and a Prompt (trigger). Bas notes that most people incorrectly push for more motivation when they should be focusing on increasing ability (making the action easier) and ensuring the prompt occurs at the right moment (when motivation is high).The Power of Conciseness ("Word Jenga"): Wouters discusses the concept of "Word Jenga"—removing unnecessary words to reduce mental effort. Case studies show that shortening copy, even from three sentences to one, can lead to significant conversion increases (e.g., 46% increase on a landing page). They suggest communicating digitally with the simplicity required for System 1, which is compared to speaking to a "child of seven."Online Influence Lab and Workshop:Bass Wouters announces the launch of the Online Influence Lab on October 9th and a free workshop focused on practical, real-life case studies demonstrating how to design a winning prompt, increase ability, and boost motivation. He uses the case of "the Dutch Amazon" (bol.com) increasing product reviews by 400% as a workshop example. The online presence for the work is at onlineinfluence.com. Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

In this episode, your hosts Suzi Dafnis and Michelle Falzon unpack a simple, repeatable system so that the client wins already happening in your world become visible marketing assets — not forgotten moments. Listen now to see how you can turn casual comments, small wins, and big transformations into strategic social proof that builds trust and speeds up buying decisions. Listen to This Episode to Hear More About: The real reason social proof sells when your copy alone doesn't. How Robert Cialdini's "social proof" principle works in the real world and why it's non-negotiable for your marketing. Why your best proof is probably hiding in plain sight. The everyday emails, DMs, and off-hand comments you're overlooking — and how to start spotting them instantly. How to build a simple "Capture" system your whole team can use. From Slack channels to shared folders, what to set up so proof is grabbed, named, and filed automatically (not "when you remember"). The surprising truth about what counts as powerful proof. Why small, relatable wins often outperform the big, dramatic "I made a million dollars" stories — especially for newer buyers. How to bake social proof requests into your process. Smart "ask moments" for service providers, coaches, eCommerce brands and more, so testimonials and case studies flow naturally. Turning raw feedback into assets with the "Create" step. How to transform screenshots, quotes, and stories into persuasive posts, slides, emails, and case studies without feeling braggy. Visual vs emotional vs numerical proof — and when to use each. A fast way to choose whether to show a graph, share a story, or highlight a single sentence to maximise impact. What to do when you feel awkward sharing client wins. The mindset reframe that turns promotion into a genuine celebration of your clients (and why that energy is magnetic). The Publish rhythm: how to make proof part of your ongoing marketing, not a once-a-launch afterthought. Where to place social proof across emails, socials, webinars, sales pages and more. How the Capture → Create → Publish flywheel compounds over time. Why a well-run Social Proof System keeps shortening decision time and increasing conversions, month after month. And much more… Also Mentioned in This Episode: Apply For Mastermind Ready to scale your business? Explore the HerBusiness Marketing Success Mastermind for expert support and community. Apply Now Join the HerBusiness Network Find out why HerBusiness is Australia's leading network for women business owners. Join Now Ep 267: How to Use Custom GPTS with Tina Tower https://herbusiness.com/podcast/how-to-use-custom-gpts-to-save-time-create-better-content-and-sound-more-like-you-with-tina-tower/ Influence: The Psychology of Persuasion by Dr Robert Cialdini https://www.influenceatwork.com/books-and-publications/ Australian Writers' Centre https://www.writerscentre.com.au Valerie Khoo – Writer, artist and CEO of the Australian Writers' Centre. https://valeriekhoo.com/ Sarah Brabbin - British Wildlife Sculptor https://www.sarahbrabbin.com/

Jason Feifer discusses how to advance your career by creating winning LinkedIn content. — YOU'LL LEARN — 1) Why LinkedIn matters even when you aren't job hunting2) What most get wrong about personal branding 3) The trick to getting your posts seen on LinkedInSubscribe or visit AwesomeAtYourJob.com/ep1110 for clickable versions of the links below. — ABOUT JASON — Jason Feifer is the editor in chief of Entrepreneur magazine, a startup advisor, host of the podcasts Build For Tomorrow and Problem Solvers, and has taught his techniques for adapting to change at companies including Pfizer, Microsoft, Chipotle, DraftKings, and Wix. He has worked as an editor at Fast Company, Men's Health, and Boston magazine, and has written about business and technology for the Washington Post, Slate, Popular Mechanics, and others.• LinkedIn: Jason Feifer• Newsletter: OneThingBetter.email• Website: JasonFeifer.com— RESOURCES MENTIONED IN THE SHOW — • Book: The Three-Body Problem (The Three-Body Problem Series, 1) by Cixin Liu• Past episode: 664: Dr. Robert Cialdini on How to Persuade with the 7 Universal Principles of Influence• Past episode: 848: How to Quickly Grow and Future-Proof Your Career with Jason Feifer• Past episode: 997: How to Push Past Self-Doubt and Find the Confidence to Pursue Big Things with Pat Flynn and Matt Gartland• Past episode: 1089: Mastering New Skills and Information Overload through Lean Learning with Pat Flynn— THANK YOU SPONSORS! — • Vanguard. Give your clients consistent results year in and year out with vanguard.com/AUDIO• Quince. Get free shipping and 365-day returns on your order with Quince.com/Awesome• Cashflow Podcasting. Explore launching (or outsourcing) your podcast with a free 10-minute call with Pete.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode of the podcast, I interview persuasion expert Patrick van der Burght. Patrick shares his journey from snorkel sales to teaching the science of persuasion, emphasizing its importance in both business and daily life. He explains Dr. Robert Cialdini's seven universal principles of persuasion—reciprocity, liking, unity, social proof, authority, consistency, and scarcity—and offers practical examples for each. Patrick highlights how understanding and ethically applying these principles can improve relationships, communication, and motivation.Patrick is one of the few Cialdini Certified Trainers in the world. He enjoys a personal recommendation by his business partner, Dr. Robert Cialdini, who wrote the book ‘Influence - The Psychology of Persuasion', which is considered by many top CEOs to be the best business book of all time. Patrick has been teaching professionals Dr Cialdini's science of persuasion since 2000. Enabling them to make small ethical changes in communication to hear YES more often. What he teaches is science-based, ethical, and effective. He co-authored the book ‘How to Hear YES More Often' in 2024. Patrick enjoys helping teams to stop wasting time and resources on predictably inefficient communication, and helps them to the successes that were always theirs to have. He also has a passion for educating young adults about this crucial and high-in-demand business and life skill before they attempt to persuade themselves into their first job or business venture. Connect with Patrick!Website: https://ethicalpersuasion.com.au/ YouTube, LinkedIn, Facebook, Instagram, Twitter, TikTok, Book FREE Give-Away: Downloadable e-book (no email required, just download), and/or 7-day Influence Challenge: https://ethicalpersuasion.com.au/free-influence-persuasion/

In this episode of The Above Board Podcast, John talks with Brian Ahearn, Chief Influence Officer at Influence People and one of the few globally certified trainers of Dr. Robert Cialdini's principles of persuasion. Brian shares ideas from his new book, Influence from Above: Where Faith and Influence Meet, exploring how persuasion, ethics, and love come together in leadership and life. They discuss how to lead with integrity, build trust through authenticity, and use influence in ways that create real connection and impact. A great listen for anyone who wants to lead with purpose and influence with heart.

After struggling with drug abuse, multiple arrests, and the loss of his dream job at Airbnb following a DUI, Sam Parr hit rock bottom. That moment became his wake-up call. Choosing sobriety, he rebuilt his life and founded The Hustle, scaling it into a multi-million-dollar media company acquired by HubSpot. Today, he leads Hampton, a private founder community helping entrepreneurs grow and connect. In this episode, Sam shares lessons on entrepreneurship, newsletter growth, and building legacy businesses that stand the test of time. In this episode, Hala and Sam will discuss: (00:00) Introduction (02:32) His Early Entrepreneurial Journey (06:19) Sobriety, Self-Discovery, and the Birth of Hustle Con (12:42) Launching and Scaling The Hustle Newsletter (19:25) Newsletter Growth and Monetization Strategies (26:14) Scale to $100 Million: Business Growth Ideas (33:18) Building Hampton vs. The Hustle (43:45) Success Habits and Life Lessons for Entrepreneurs Sam Parr is an internet entrepreneur, investor, and co-host of the top-ranked podcast My First Million. He is the founder of The Hustle, a media company acquired by HubSpot for a multi-eight-figure sum, and Hampton, a private community for high-growth founders. Sam is celebrated for his insights on entrepreneurship, copywriting, and scaling profitable online businesses through newsletters and community-driven growth. Sponsored By: Merit Beauty - Go to meritbeauty.com to get your free signature makeup bag with your first order. Indeed - Get a $75 sponsored job credit to boost your job's visibility at Indeed.com/PROFITING Airbnb - Find yourself a cohost at airbnb.com/host Deleteme - Get 20% off DeleteMe consumer plans when you go to joindeleteme.com/PROFITING and use promo code PROFITING at checkout. Quo - Get 20% off your first 6 months at Quo.com/PROFITING Shopify - Start your $1/month trial at Shopify.com/profiting. Revolve - Head to REVOLVE.com/PROFITING and take 15% off your first order with code PROFITING Spectrum Business - Visit Spectrum.com/FreeForLife to learn how you can get Business Internet Free Forever. Resources Mentioned: Sam's Podcast, My First Million: bit.ly/MFM-apple  Sam's Community, Hampton: joinhampton.com/about-us  Influence by Robert Cialdini: bit.ly/in_fluence  Unreasonable Hospitality by Will Guidara: bit.ly/Un-Hospitality  Active Deals - youngandprofiting.com/deals  Key YAP Links Reviews - ratethispodcast.com/yap YouTube - youtube.com/c/YoungandProfiting Newsletter - youngandprofiting.co/newsletter  LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ Social + Podcast Services: yapmedia.com Transcripts - youngandprofiting.com/episodes-new  Entrepreneurship, Entrepreneurship Podcast, Business, Business Podcast, Self Improvement, Self-Improvement, Personal Development, Starting a Business, Strategy, Investing, Sales, Selling, Psychology, Productivity, Entrepreneurs, AI, Artificial Intelligence, Technology, Marketing, Negotiation, Money, Finance, Side Hustle, Startup, Mental Health, Career, Leadership, Mindset, Health, Growth Mindset, Passive Income, Solopreneur, Networking

Side Affects host, Kenzie McEvily closes out the three-part series with MB Chief Marketing Officer, Dave Homan, exploring the final three of Robert Cialdini's 7 Principles of Persuasion: Liking, Social Proof and Unity. In this episode, Dave shares how psychology and human connection can transform benefits communication — from using peer influence and authentic storytelling to fostering a shared culture that drives trust, engagement and participation. Discover how to move beyond information overload and inspire genuine connection between your employees and their benefits.

Brian Ahearn shares his strategies for people looking to create ethical and meaningful change–both at work and at home. — YOU'LL LEARN — 1) How modern psychology and the Bible support each other2) How to build instant rapport with anyone3) 
The master key to cementing your authority Subscribe or visit AwesomeAtYourJob.com/ep1104 for clickable versions of the links below. — ABOUT BRIAN — Brian Ahearn is the Chief Influence Officer at Influence PEOPLE. An international trainer and consultant, he specializes in applying the science of influence in everyday situations. He is one of only a dozen individuals in the world who holds the Cialdini Method Certified Trainer designation. Brian's first book, Influence PEOPLE: Powerful Everyday Opportunities to Persuade that are Lasting and Ethical, was named one of the Top 100 Influence Books of All Time by BookAuthority. His LinkedIn courses have been viewed by more than 400,000 people around the world.• Book: Influenced from Above: Where Faith and Influence Meet• Book: The Influencer: Secrets to Success and Happiness• Book Email: BookLaunch@InfluencePeople.biz• LinkedIn: Brian Ahearn• Website: InfluencePeople.biz— RESOURCES MENTIONED IN THE SHOW — • Book: Influence: The Psychology of Persuasion by Robert Cialdini• Book: Sway: The Irresistible Pull of Irrational Behavior by Ori Brafman and Rom Brafman• Past episode: 664: Dr. Robert Cialdini on How to Persuade with the 7 Universal Principles of Influence— THANK YOU SPONSORS! — • Strawberry.me. Claim your $50 credit and build momentum in your career with Strawberry.me/Awesome• Vanguard. Give your clients consistent results year in and year out with vanguard.com/AUDIO• Quince. Get free shipping and 365-day returns on your order with Quince.com/Awesome• Cashflow Podcasting. Explore launching (or outsourcing) your podcast with a free 10-minute call with Pete.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Employee benefits shouldn't feel like a burden - for HR teams to design or for employees to use. Yet, unread open enrollment emails and overlooked preventive care show a disconnect in how we communicate. In this episode, McGohan Brabender's Chief Marketing Officer, Dave Homan, explores how applying behavioral science and Robert Cialdini's 7 Principles of Persuasion can help HR and benefits professionals ethically capture attention, build trust and inspire action. Discover how reimagining communication through the lens of human behavior can turn benefits engagement from obligation to connection - motivating, empowering, and energizing your workforce.

Lisa Bilyeu's mindset was once shaped by deep insecurity and an early toxic relationship that left her doubting her worth. This lack of self-belief later kept her “stuck in a box” as a housewife for eight years, afraid to chase her full potential. Realizing she wasn't living the life she wanted, she embarked on a journey of personal development, built radical confidence from within, and co-founded a billion-dollar company. In this episode, Lisa shares self-improvement tips for building self-worth, reframing insecurities, and cultivating unshakable confidence while pursuing your goals. In this episode, Hala and Lisa will discuss: (00:00) Introduction (03:14) Mindset Shift: From Insecurity to Confidence (09:24) Building Impact Through Mission-Driven Work (18:23) Discovering Radical Confidence After Toxic Love (27:19) Turning Insecurities Into Fuel for Your Goals (32:20) Breaking Free from Limiting Identities (38:12) "No Bullshit" Goal-Setting for Self-Improvement (45:55) How Toxic Partners Shatter Your Confidence Lisa Bilyeu is an entrepreneur, producer, best-selling author, and podcast host. She is the co-founder of Quest Nutrition and Impact Theory and the host of Women of Impact. Her book, Radical Confidence, is a self-improvement guide for anyone ready to overcome fear, break free from self-doubt, and build the mindset needed to create lasting confidence. Sponsored By: Indeed - Get a $75 sponsored job credit to boost your job's visibility at Indeed.com/PROFITING  Shopify - Start your $1/month trial at Shopify.com/profiting.  Mercury streamlines your banking and finances in one place. Learn more at mercury.com/profiting  Quo - Get 20% off your first 6 months at Quo.com/PROFITING  Revolve - Head to REVOLVE.com/PROFITING and take 15% off your first order with code PROFITING  Framer- Go to Framer.com and use code PROFITING to launch your site for free.  Merit Beauty - Go to meritbeauty.com to get your free signature makeup bag with your first order.  Pipedrive - Get a 30-day free trial at pipedrive.com/profiting  Airbnb - Find yourself a cohost at airbnb.com/host  Resources Mentioned: YAP E213 with Lisa Bilyeu: youngandprofiting.co/Confidence  Lisa's Book, Radical Confidence: bit.ly/RadConfidence  Lisa's Podcast, Women of Impact: bit.ly/WofI-apple  Active Deals - youngandprofiting.com/deals  Key YAP Links Reviews - ratethispodcast.com/yap YouTube - youtube.com/c/YoungandProfiting Newsletter - youngandprofiting.co/newsletter  LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ Social + Podcast Services: yapmedia.com Transcripts - youngandprofiting.com/episodes-new  Entrepreneurship, Entrepreneurship Podcast, Business, Business Podcast, Self Improvement, Self-Improvement, Personal Development, Starting a Business, Strategy, Investing, Sales, Selling, Psychology, Productivity, Entrepreneurs, AI, Artificial Intelligence, Technology, Marketing, Negotiation, Money, Finance, Side Hustle, Startup, Mental Health, Career, Leadership, Mindset, Health, Growth Mindset, Habits, Positivity, Human Nature, Human Psychology, Critical Thinking, Robert Greene, Chris Voss, Robert Cialdini 

key insights from books like Irresistible by Adam Alter, Influence by Robert Cialdini, and Extremely Online by Taylor Lorenz, Stuart unpacks what it really means to live for likes and what we lose in the process. The mental toll of constant performance. How social media rewires our self-worth. The difference between true influence and online popularity. Why not all visibility is valuable.Irresistible by Adam AlterInfluence by Robert CialdiniExtremely Online by Taylor Lorenz Hosted on Acast. See acast.com/privacy for more information.

Our guest in this episode is Patrick van der Burght, one of the world's leading experts in the science of ethical persuasion. After a challenging start as a sales rep for a product with a terrible reputation, Patrick discovered the powerful work of Dr. Robert Cialdini, using its principles to turn that product into a market leader. He now dedicates his work to teaching business owners a proven framework for building stronger connections and achieving their most important outcomes with complete integrity.In our fascinating chat, we explored the science of human decision-making and the critical difference between honest influence and dishonest manipulation. Key points discussed include:* Ethical persuasion builds long-term success; manipulation is a short-term win that ultimately leads to disaster.* True influence comes from highlighting genuine facts, not inventing falsehoods to create artificial pressure.* Understanding the seven universal principles of persuasion helps you build genuine trust and guide decisions ethically.Listen to the podcast to find out more.Innovabiz Substack is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber.Show Notes from this episode with Patrick van der BurghtIt was an absolute honour to welcome Patrick van der Burght, one of the world's leading experts in the science of ethical persuasion, to the InnovaBuzz podcast. As business owners, we pour so much of ourselves into our work, yet often feel like we're guessing when it comes to getting the cooperation and compliance we need to succeed. Patrick pulled back the curtain on this exact challenge, revealing that influence isn't an art form reserved for a select few; it's a science that any of us can learn to apply, ethically and effectively.Our conversation illuminated a powerful truth: you can significantly increase the number of "yeses" you receive without twisting arms or compromising your integrity. It's about understanding the psychology of human decision-making and learning how to formulate your requests in a way that makes it easier for people to agree. Patrick's passion for this topic is infectious, born from a deep-seated compassion for hardworking entrepreneurs who are leaving success on the table simply because they don't yet know this proven framework.The Dry Suit Epiphany: From Being Laughed At to Market LeaderI was fascinated by Patrick's own origin story in persuasion science. As a young sales rep in the scuba diving industry, he took on a brand of dry suits that had a disastrous reputation; the year before, they had all leaked. When he presented the new, improved product to his retailers, they literally laughed at him. He had a great product, but a total lack of trust in the market. It was a classic business nightmare.Facing this challenge, he dove into the work of Dr. Robert Cialdini and began applying the universal principles of persuasion. By strategically and ethically bringing the right facts to the surface, he was able to rebuild trust and reframe the conversation. The result? In just 18 months, that once-mocked dry suit became the market leader. That experience converted Patrick for life, proving that this science had the power to turn even the most difficult situations around.Walking the Ethical Tightrope: Persuasion vs. ManipulationPatrick was crystal clear on a point that I know concerns many of us: the fine line between ethical persuasion and outright manipulation. He offered a brilliant litmus test. Unethical persuasion, like the shoe salesperson lying about having the "last pair," involves importing falsehoods into a situation to pressure a decision. It might create a short-term win, but it inevitably leads to long-term disaster once the deceit is discovered.Ethical persuasion, on the other hand, is about bringing naturally occurring truths to the surface. If the TV you want truly is the last one in stock, you as the customer want to be told that information to make an informed choice. The key is honesty. Ethical influence is not about creating false scarcity or pressure; it's about highlighting genuine facts that help someone make a better, easier decision that serves their own interests.The Three 'Cancers' of Unethical InfluenceGoing a step further, Patrick shared the devastating long-term costs of fostering a dishonest culture, which he powerfully described as "three cancers." The first is the stress it places on employees, most of whom dislike being asked to lie, leading to more sick days. The second is a much higher staff turnover, as good people will seek employment elsewhere, creating a huge cost in hiring and training.The third cancer is perhaps the most insidious: the only people who don't mind being unethical are, well, unethical people. These are not the employees you want, as their dishonesty won't be limited to your customers; it will extend to side deals and stealing office supplies. Patrick's point is stark and clear: a business built on deceit will ultimately rot from the inside out.A Quick Tour of the Seven Universal Principles of InfluenceAt the heart of Patrick's work are the seven universal principles that work across all cultures: Reciprocity (we feel obliged to give back), Liking (we say yes to people we like), and the new principle of Unity (we are influenced by those we share an identity with). These first three are all about building relationships.The next principles help reduce uncertainty: Social Proof (we follow the lead of similar others) and Authority (we defer to experts). Finally, to motivate action, we have Consistency (we stick with our commitments) and Scarcity (we want more of what we can have less of). Understanding these fundamental drivers is the first step to applying them.Turning a Bad Review into a Trust-Building MomentSo how does this work in the real world? Patrick gave a masterful example of handling a negative online review. The wrong move is to ignore it or get defensive. Instead, you can respond by first acknowledging the person's bad experience. This simple act of honesty immediately establishes you as a trustworthy source of information because you're acting against your own immediate self-interest.Then, you can gently pivot to social proof by saying something like, "As you can see from our 128 other positive reviews, your experience is not what normally happens here." This validates the complaint while reassuring any future customers that the issue was an exception, not the rule. It's a brilliant way to turn a negative into a powerful display of credibility.Your First Step into the Science of InfluenceUltimately, what I took away from my chat with Patrick is that we don't have to operate on guesswork. Whether we're in sales, marketing, HR, or even just trying to get our kids to do their homework, we are constantly in situations where we need to be persuasive. There is a science to it, one that is ethical, available, and incredibly potent.As Patrick advised, the easiest first step for anyone is to simply become aware that this science exists. A great way to start is by picking up Dr. Cialdini's foundational book, Influence. By learning the principles, you can start to spot opportunities to ethically and effectively build stronger connections and achieve the outcomes you're working so hard for.In Summary: Patrick van der Burght provides a compelling and ethical framework for influence. His message is a game-changer: stop guessing and start learning the science of human decision-making. By applying these proven principles with honesty and integrity, you can not only achieve greater success but also build deeper, more trusting, and more enduring relationships in every area of your life.ActionRealize there is a science to how people make decisions that is available for you to learn. As a first practical step, follow Patrick's recommendation and get Dr. Cialdini's foundational book, Influence, to begin understanding these powerful principles.Reach OutYou can reach out and thank Patrick on his website, or connect with him on LinkedIn. Patrick has also generously provided a Free Influence & Persuasion Guide which includes a downloadable ebook.Links:* Website – Ethical Pursuasion* LinkedIn* Facebook* X (formerly Twitter) – @yesmoreoften* Instagram – @ethical_persuasion* YouTube* TikTok* Free Influence & Persuasion GuideBooks:* Influence, New and Expanded: The Psychology of Persuasion by Robert B. Cialdini* How to Hear YES More Often: Harnessing the Power of Influence and Ethical Persuasion in Business by Patrick Van Der Burght, Leopold Ajami, and John DoorbarCool Things About Patrick* He's a land, sea, and air adventurer who found his calling on cassette tapes. There's a fantastic juxtaposition between his adventurous, hands-on life as a commercial pilot, scuba diver, and Harley rider, and the old-school, analogue way he discovered his passion: listening to Dr. Cialdini's work on cassette tapes in the late 90s.* He had the courage to cold-email his hero. After being inspired by the tapes, he didn't just become a fan; he took the initiative to email Dr. Cialdini directly for permission to teach the material. That single act of proactive courage fundamentally shaped his professional journey.* His Harley adventures are a shared passion. The image of a Harley rider often evokes a solo journey, but Patrick's spouse also enjoys riding, making it a shared activity. This adds a wonderful layer of warmth and partnership to his adventurous side.* He's on a mission to equip the next generation with a "crucial life skill." His strong desire isn't just to coach professionals, but to teach ethical persuasion to young people in schools, preparing them for a future where social influence is a top-ranked skill needed for success.Ready to move beyond just creating content and start creating real connection?In the Age of AI, the future belongs to those who can amplify human wisdom. Flywheel Nation is MORE than a community; it's a movement for creators and visionaries dedicated to shaping a more human future.Join us as we co-create that future for ethical AI. Here you will tap into the collective wisdom of leaders who prioritize connection over automation, find powerful collaborations that elevate your impact, and help illuminate the path forward.This is your invitation to not only grow your business but to become a lighthouse for others.Join the movement. Visit innovabiz.co/flywheel to be a part of the conversation.VideoThanks for reading Innovabiz Substack! This post is public so feel free to share it. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit innovabiz.substack.com/subscribe

A resilient mindset is forged in life's toughest moments, and Tim Storey knows this all too well. Despite growing up in poverty and losing his father and sister at a young age, he refused to remain stuck in pain and limitation. With guidance from mentors and the power of self-motivation, he rose above hardship and has become a renowned speaker and life coach, transforming the lives of both celebrities and everyday people. In this episode, Tim shares how to develop a miracle mentality, turn setbacks into extraordinary comebacks, and build the right mindset and habits for growth. In this episode, Hala and Tim will discuss: (00:00) Introduction (02:52) Overcoming Life Interruptions at a Young Age (10:20) The Miracle Mentality Framework (20:44) Exploring Good Ideas vs. God Ideas (31:22) The Psychology of Audience Connection (39:14) Miracle or Mess: Evaluating Life Decisions (44:13) The Law of the Harvest: Building a Mindset of Positivity (50:56) How to Transform Setbacks into Comebacks (58:50) AI Insights and Success Lessons for Entrepreneurs Tim Storey is a culture-influencing thought leader, life strategist, author, speaker, and counselor. He has been labeled the “Original Comeback Coach” for coaching high-profile individuals in seasons of recovery and discovery. Having spoken in over 80 countries globally, Tim inspires people of all backgrounds with his Miracle Mentality philosophy, encouraging self-improvement, mindset shifts, and personal transformation. Sponsored By: Airbnb - Find yourself a cohost at airbnb.com/host  Indeed - Get a $75 sponsored job credit to boost your job's visibility at Indeed.com/PROFITING  Shopify - Start your $1/month trial at Shopify.com/profiting.  Mercury - Streamline your banking and finances in one place. Learn more at mercury.com/profiting  Open Phone - Get 20% off your first 6 months at OpenPhone.com/profiting.  DeleteMe - Remove your personal data online. Get 20% off DeleteMe consumer plans at to joindeleteme.com/profiting  SKIMS - Shop SKIMS Fits Everybody collection at SKIMS.com  Policy Genius - Secure your family's future with Policygenius. Head to policygenius.com/profiting  Masterclass - Get an additional 15% off any annual membership at https://masterclass.com/profiting  BitDefender - Save 30% on your subscription at bitdefender.com/profiting  Resources Mentioned: YAP E95 with Tim Storey: youngandprofiting.co/MiracleMindset  Tim's Podcast: bit.ly/MMWTS-apple  Tim's Instagram: instagram.com/timstoreyofficial Tim's Facebook: facebook.com/TimStoreyOfficial  Tim's Website: timstorey.com   Atomic Habits by James Clear: bit.ly/A_Habits  The Life of Michelangelo by Ascanio Condivi: bit.ly/LifeMichelangelo  Active Deals - youngandprofiting.com/deals  Key YAP Links Reviews - ratethispodcast.com/yap YouTube - youtube.com/c/YoungandProfiting LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ Social + Podcast Services: yapmedia.com Transcripts - youngandprofiting.com/episodes-new  Entrepreneurship, Entrepreneurship Podcast, Business, Business Podcast, Self Improvement, Self-Improvement, Personal Development, Starting a Business, Strategy, Investing, Sales, Selling, Psychology, Productivity, Entrepreneurs, AI, Artificial Intelligence, Technology, Marketing, Negotiation, Money, Finance, Side Hustle, Startup, Mental Health, Career, Leadership, Mindset, Health, Growth Mindset, Human Nature, Human Psychology, Critical Thinking, Robert Greene, Chris Voss, Robert Cialdini

Ever wonder what separates a struggling inspector from a thriving business owner? Spoiler: it's rarely about technical knowledge.We've identified a consistent pattern—where most professionals fall short isn't in understanding building systems, but in mastering the crucial soft skills that drive business success. In this candid conversation, I reveal the five books that transformed my approach to home inspection and business ownership, and continue to serve as my go-to resources during morning routines and office days.From Robert Greene's "Laws of Human Nature," which has saved me countless headaches by teaching me to observe client behavior objectively, to Sun Tzu's surprisingly relevant "Art of War" with its business strategy gems like "let your competitor make the opening," these recommendations address the skills gap that technical training never covers. I share how Dale Carnegie's classic people skills manual dramatically improved my inspection delivery, why Jacob Goldstein's financial literacy primer should be required reading for every business owner, and how Robert Cialdini's psychology insights have helped me communicate more effectively with anxious clients.These aren't trendy self-help titles—they're practical, skill-building resources that have directly contributed to better client experiences, smoother inspections, and ultimately, a more profitable business. Whether you're a seasoned inspector or just starting out, implementing these principles could be the difference between merely surviving and truly thriving in this competitive industry. What morning routine or "office day" practice has most improved your inspection business?Check out our home inspection app at www.inspectortoolbelt.comNeed a home inspection website? See samples of our website at www.inspectortoolbelt.com/home-inspection-websites*The views and opinions expressed in this podcast, and the guests on it, do not necessarily reflect the views and opinions of Inspector Toolbelt and its associates.

In this episode of Healthy Mind, Healthy Life, host Avik Chakraborty sits down with Patrick van der Burght, persuasion expert and founding member of the Cialdini Institute, to explore the science of ethical influence. From workplace negotiations to everyday decision-making, persuasion plays a vital role in our lives—but it doesn't have to rely on manipulation. Patrick shares practical insights on the 7 universal principles of persuasion, how to spot when influence crosses into unethical territory, and why understanding human decision-making is crucial in today's distraction-filled world. This conversation offers listeners a clear framework to use persuasion responsibly while reducing stress, building stronger relationships, and creating long-term success. About the Guest  : Patrick van der Burght is an international keynote speaker, trainer, and persuasion strategist. As a business partner of Dr. Robert Cialdini—the world-renowned author of Influence—Patrick has been teaching ethical persuasion since 2000. He is the author of How to Hear YES More Often and leads workshops and programs worldwide that help professionals communicate with integrity, avoid manipulative tactics, and leverage science-backed persuasion for lasting impact. Key Takeaways:   Persuasion can be used ethically or unethically—science shows unethical tactics deliver only short-term wins but damage trust long-term. The three ethical filter questions: Are you telling the truth? Is the information naturally there (not exaggerated)? Is the request wise for both sides? Seven principles of persuasion—Reciprocity, Liking, Unity, Social Proof, Authority, Consistency, and Scarcity—work across all cultures and contexts. Scarcity is the most misused principle online; knowing how it works protects us from manipulation. Decision-making is mostly subconscious: 95% of decisions are made by System 1 (shortcuts), not System 2 (logic). This makes persuasion science more relevant than ever. Ethical persuasion creates stronger relationships, lowers stress, and builds trust in business and personal life. Products and ideas don't always “speak for themselves.” Without effective communication, uncertainty leads people to decide not to decide. Connect with the Guest   Website: ethicalpersuasion.com.auLinkedIn: Patrick van der Burght (searchable profile)Free eBook + 7-Day Influence Challenge available on his siteDownload free resources directly from the site—no email required—or join the 7-Day Influence Challenge. Want to be a guest on Healthy Mind, Healthy Life? DM on PM – Send me a message on PodMatch DM Me Here: https://www.podmatch.com/hostdetailpreview/avik Disclaimer   This video is for educational and informational purposes only. The views expressed are the personal opinions of the guest and do not reflect the views of the host or Healthy Mind By Avik™️. We do not intend to harm, defame, or discredit any person, organization, brand, product, country, or profession mentioned. All third-party media used remain the property of their respective owners and are used under fair use for informational purposes. By watching, you acknowledge and accept this disclaimer. Healthy Mind By Avik™️ is a global platform redefining mental health as a necessity, not a luxury. Born during the pandemic, it's become a sanctuary for healing, growth, and mindful living. Hosted by Avik Chakraborty—storyteller, survivor, wellness advocate—this channel shares powerful podcasts and soul-nurturing conversations on: • Mental Health & Emotional Well-being• Mindfulness & Spiritual Growth• Holistic Healing & Conscious Living• Trauma Recovery & Self-Empowerment With over 4,400+ episodes and 168.4K+ global listeners, join us as we unite voices, break stigma, and build a world where every story matters.

To influence someone, we have to change their minds – or so we have been told. But what if that's exactly why your message keeps falling flat?In this episode, you'll learn why changing minds is overrated – and how to be influential in today's world.Our guest is Steve Martin, one of the world's top minds in behavioral science and longtime business partner of Robert Cialdini, the godfather of persuasion. Steve has spent 20+ years translating psychology into action and is the author of “Messengers” and his new book “Influence at Work”. Here's what we break down:How you can influence behaviors without changing believesWhat makes people trust you – especially in an era of deepfakes, AI, and "super-distrusters"How to become a messenger worth listening to, not just another voice in the feedIf you want to be more effective in how you show up in the world, this conversation will change the way you think about influence.Find out more about Steve Martin: https://influenceatwork.co.uk/Subscribed to the Speak Like a CEO newsletter to become a top 1% communicator: https://eo-ipso-comms.kit.com/profile/posts

In this episode of The Second Act Executive Podcast, host Antoinette Wolf—former corporate executive turned philanthropist, entrepreneur, licensed real estate agent, author, and mother—unpacks what Apple's latest product release means for entrepreneurs in their second act and why innovation should guide both business and investing decisions (not financial advice).She also dives into executive wellness, sharing practical stretches for men and women that fit into the workday, introduces Robert Cialdini's classic Influence as a must-read for founders, and explores September's astrological themes for business strategy and portfolio alignment.Antoinette also honors September 11th, reflecting on its enduring impact and the resilience that leaders can carry forward today.Tune in for insights that blend strategy, health, and legacy—so you can thrive in your second act.

When eight-year-old David Eagleman fell from a roof, his brain created the illusion that time slowed down during the 0.6-second fall. This accident sparked his lifelong fascination with human psychology and how the brain constructs our perception of time and reality, ultimately shaping his path as a leading neuroscientist. In this episode, David explores the concepts of time perception, sensory substitution, and livewiring, revealing how the brain rewires itself, why perception is an illusion, and whether humans could one day unlock a sixth or seventh sense. In this episode, Hala and David will discuss: (00:00) Introduction (01:26) Childhood Fall and Slowed Time Perception (06:46) Exploring the Concept of Umwelt (10:33) Animal Senses and Human Nature Limitations (16:46) Brain Plasticity vs. Livewiring Explained (27:50) Sensory Substitution and the Future of Senses (36:29) The Psychology of Why We Dream (42:02) The Intersection Between Science and Religion (48:47) The Future of Livewired Technology (51:39) AI vs. Livewired Systems and Human Potential David Eagleman is a neuroscientist at Stanford University, a bestselling author, and the founder of Neosensory and BrainCheck. He is the writer and presenter of the international PBS series The Brain with David Eagleman and The Creative Brain on Netflix. His bestselling book Livewired reveals how the brain adapts in real time, reshaping our understanding of perception, consciousness, and human psychology. Sponsored By: Airbnb - Find yourself a cohost at airbnb.com/host  Indeed - Get a $75 sponsored job credit to boost your job's visibility at Indeed.com/PROFITING  Shopify - Start your $1/month trial at Shopify.com/profiting.  Mercury - Streamline your banking and finances in one place. Learn more at mercury.com/profiting  Open Phone - Get 20% off your first 6 months at OpenPhone.com/profiting.  DeleteMe - Remove your personal data online. Get 20% off DeleteMe consumer plans at to joindeleteme.com/profiting  SKIMS - Shop SKIMS Fits Everybody collection at SKIMS.com  Policy Genius - Secure your family's future with Policygenius. Head to policygenius.com/profiting  Masterclass - Get an additional 15% off any annual membership at https://masterclass.com/profiting  BitDefender - Save 30% on your subscription at bitdefender.com/profiting  Resources Mentioned: David's Book, Livewired: bit.ly/Livewired  David's Website: eagleman.com  Active Deals - youngandprofiting.com/deals  Key YAP Links Reviews - ratethispodcast.com/yap YouTube - youtube.com/c/YoungandProfiting LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ Social + Podcast Services: yapmedia.com Transcripts - youngandprofiting.com/episodes-new  Entrepreneurship, Entrepreneurship Podcast, Business, Business Podcast, Self Improvement, Self-Improvement, Personal Development, Starting a Business, Strategy, Investing, Sales, Selling, Psychology, Productivity, Entrepreneurs, AI, Artificial Intelligence, Technology, Marketing, Negotiation, Money, Finance, Side Hustle, Startup, Mental Health, Career, Leadership, Mindset, Health, Growth Mindset, Human Behavior,, Habits, Positivity, Critical Thinking, Robert Greene, Chris Voss, Robert Cialdini  

Madeline Mann shares insider tips and strategies for landing exciting new career opportunities.— YOU'LL LEARN — 1) The resume mistake high achievers make2) The simple tweak that dramatically nets you more inbound opportunities3) The interview hack that makes you sound like an expertSubscribe or visit AwesomeAtYourJob.com/ep1090 for clickable versions of the links below. — ABOUT MADELINE — Madeline Mann is an HR & Recruiting leader who spun her insider knowledge of the hiring process into an award-winning career coaching empire, called Self Made Millennial. Mann is now known for turning job seekers into Job Shoppers, to enable any professional to land high-paying job offers for seemingly unattainable roles. Her clients have landed at companies such as Netflix, Google, Goldman Sachs, Deloitte, NBC Universal, Amazon, and more. She lives in Los Angeles.• Book: Reverse the Search: How to Turn Job Seeking into Job Shopping• LinkedIn: Madeline Mann• Website: MadelineMann.com• YouTube: Self-Made Millennial— RESOURCES MENTIONED IN THE SHOW — • Book: The Game: Penetrating the Secret Society of Pickup Artists by Neil Strauss• Book: Influence: The Psychology of Persuasion by Robert Cialdini• Book: Multipliers: How the Best Leaders Make Everyone Smarter by Liz Wiseman and Greg McKeown• Past episode: 217: An Effective (but Rare) Strategy to Snag Your Dream Job with Kristen Berndt• Past episode: 664: Dr. Robert Cialdini on How to Persuade with the 7 Universal Principles of Influence• Past episode: 719: Liz Wiseman Reveals the Five Practices of Indispensable, High-Impact Players— THANK YOU SPONSORS! — • Strawberry.me. Claim your $50 credit and build momentum in your career with Strawberry.me/Awesome• LinkedIn Jobs. Post your job for free at linkedin.com/beawesome• Quince. Get free shipping and 365-day returns on your order with Quince.com/Awesome• Square. See how Square can transform your business by visiting Square.com/go/awesomeSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Discover how to ethically influence clients and team members using Robert Cialdini's seven principles of persuasion. Guest Tara Landes, a certified Cialdini trainer and business systems expert, breaks down these powerful psychological triggers that can transform your sales process, pricing strategy, and company culture. Learn how small, strategic changes in your communication can lead to significant improvements in customer acquisition and team engagement.What You'll LearnThe seven principles of persuasion and how they apply to your contracting businessHow to ethically influence clients without manipulationPractical ways to raise prices without losing customersStrategies to retain valuable employees who might otherwise leaveSimple techniques to differentiate yourself from competitorsTime Stamps01:14 - Episode Intro01:42 - Guest Intro03:13 - The Basics of Influence and Persuasion06:21 - Ethical Persuasion Defined07:08 - Principle 1: Reciprocity11:31 - Principle 2: Liking13:53 - Principle 3: Unity17:24 - Principle 4: Social Proof20:05 - Principle 5: Authority21:53 - Principle 6: Consistency28:15 - Principle 7: Scarcity30:50 - Applying Scarcity in Sales33:32 - Core Motives in Persuasion35:44 - Implementing Foundational Systems with Bellrock39:53 - Addressing Toxic A-Players41:54 - Retaining Sales Talent45:16 - Raising Prices and Customer Retention48:42 - The Power of Personalized Gifts52:43 - Engaging with Bell Rock Consulting54:39 - Conclusion and Final ThoughtsSnippets from the EpisodeIf you're trying to get someone to do something that isn't in their best interest, I'd call that manipulation. If it's good for you and it's good for me, then it's ethical persuasion.— Tara LandesInstead of asking for people's opinions or feedback, ask them for advice. When you ask for an opinion, you're creating a critic. When you ask for advice, you're co-creating, and you're both wanting to win.— Tara LandesKey TakeawaysThe relationship principlesThe uncertainty principlesThe motivational principlesMaking gifts personal and meaningfulCreating paths to ownership for employee retentionActivating scarcity by showing what customers stand to loseUsing authority in customer introductionsResourcesInfluence by Robert CialdiniPre-Suasion by Robert CialdiniThinking, Fast and Slow by Daniel KahnemanThe Essential Guide to One-On-One Meetings24 Things Construction Business Owners Need to Successfully Hire & Train an Executive AssistantSchedule a 15-Minute Roadblock CallCheck out OpenPhoneBuild a Business that Runs without you. Explore our GrowthKits Need Marketing Help? We Recommend BenaliNeed Help with podcast production? We recommend DemandcastMore from Tara LandesWebsite: bellrock.caTara on LinkedInMore from Martin Holland⁠⁠⁠⁠⁠⁠⁠theprofitproblem.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠annealbc.com ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Email Martin⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Meet With Martin⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠More from Khalil⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠benali.com ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Email Khalil⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Meet With Khalil⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠More from The Cash Flow ContractorSubscribe to our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube channel⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Newsletter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow On Social: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠,⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠X(formerly Twitter)⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Visit our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠website⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Email⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ The Cashflow ContractorConnect With UsReady to apply these principles in your contracting business? Visit cashflowcontractor.com to learn more about our coaching programs and resources. Don't forget to subscribe, leave a review, and share this episode with fellow contractors who want to improve their sales process and team management.

In this episode of OnBase, host Chris Moody sits down with Phil Hernandez and Tina Katic-Michalos to explore how organizations can rethink their go-to-market strategies in the era of AI. They discuss the misconceptions surrounding AI adoption, the critical role of clean data, and how to maintain human connection while embracing automation.Phil and Tina share real-world insights from leading transformations across industries—covering everything from AI-native sales teams to alignment across marketing, sales, and customer success. They also highlight the importance of building customer journeys, experimenting with AI tools, and setting KPIs that truly drive impact.Whether you're navigating sales enablement, operational alignment, or the chaos of AI-driven change, this episode offers actionable steps to stay ahead.Key TakeawaysAI isn't a silver bullet: Without clean, structured data, AI only amplifies dysfunction. Human oversight is essential to make it effective.Customer journeys drive alignment: Mapping end-to-end journeys helps unify marketing, sales, and customer success around shared KPIs.AI must enhance—not replace—human touch: Leaders must balance automation with authentic connections to maintain trust.Becoming AI-native is critical: Teams need exposure, training, and comfort with AI before embedding it into processes.Focus on the right metrics: Identify true north-star KPIs and align the entire go-to-market team, avoiding vanity metrics.Experiment and iterate: With AI capabilities evolving rapidly, leaders should embrace experimentation and test new use cases.Quotes“If you haven't built out your customer journey, you don't know where AI fits. Start there, then enhance.” – Phil Hernandez“This is the perfect time to rethink GTM strategies—AI is still new, and the room for trial and error is huge.” – Tina Katic-MichalosBest Moments (02:26) – Why leaders must rethink go-to-market strategies now.(05:08) – Tina breaks down misconceptions: clean data and humans-in-the-loop.(09:20) – Phil explains balancing AI adoption with authentic human connection.(11:40) – Tina outlines how shared KPIs and customer journeys unite sales and marketing.(15:36) – Real-world example: AI-driven lead scoring boosts conversion by 30%.(19:12) – Phil on getting teams “AI-native” and overcoming resistance.(22:22) – Actionable steps: demos, data hygiene, experimentation.(26:29) – Phil's advice: focus on KPIs that truly matter, cut the noise.Resource recommendationsBooksAtomic Habits by James Clear – plus his insightful newsletter.Influence: Science and Practice by Robert Cialdini – a classic on understanding customer psychology.PodcastsMarketing SpeakShout-OutsStephan Spencer, SEO Expert, Author, and Speaker.Sara McNamara, Founding Revenue Operations & GTM Strategy Lead.Jason Lemkin, Sasstr founderBrian LaManna, Enterprise Account Executive, Gong.Kyle Coleman, Global VP Marketing, ClickUpAbout the GuestsTina Katic-MichalosTina Katic-Michalos is Sr. Director of Demand Generation at TaskUs, where she drives measurable growth by transforming complex revenue operations into streamlined, scalable systems. With more than a decade in B2B marketing, she has deep expertise in pipeline management and process optimization, consistently delivering outcomes that accelerate revenue performance.Connect with Tina.Phil HernandezPhil Hernandez is Vice President of Sales Services at TaskUs, bringing nearly 20 years of experience in shaping go-to-market strategy, designing organizational structures, and leading revenue growth. His background spans P&L ownership, forecasting, customer operations, and M&A integration, with a proven track record of building scalable organizations and driving long-term growth.Connect with Phil.

Brian Ahearn is a dynamic international keynote speaker, TEDx presenter, coach, and consultant, Brian helps individuals and organizations apply research-based strategies to ethically influence people to boost results.#sales #marketing #BrianAhearnAll Episodes can be found at ⁠https://www.podpage.com/speaking-podcast/ All about Roy / Brain Gym & Virtual Assistants at ⁠https://roycoughlan.com/⁠ About my Guest Brian Ahearn Brian Ahearn is the Chief Influence Officer at Influence PEOPLE and a faculty member at the prestigious Cialdini Institute.A dynamic international keynote speaker, TEDx presenter, coach, and consultant, Brian helps individuals and organizations apply research-based strategies to ethically influence people to boost results.He is one of only a dozen individuals in the world to hold the Cialdini Method Certified Trainer designation and one of just a handful to have earned the Cialdini Pre-suasion Trainer designation. These credentials were awarded directly by Dr. Robert Cialdini, the most cited living social psychologist in the field of ethical influence.Brian's first book, Influence PEOPLE, was named one of the Top 100 Influence Books of All Time. His second, Persuasive Selling for Relationship Driven Insurance Agents, was an Amazon new release bestseller. His latest, The Influencer: Secrets to Success & Happiness, uses storytelling to bring influence principles to life.Brian's LinkedIn Learning courses have been viewed by more than 800,000 business professionals, and his TEDx Talk on pre-suasion has surpassed one million views globally.What we Discussed: 00:22 Who is Brian Ahearn 02:20 The Meaning of the Letters after his name03:35 How he got into the Dr. Caldini training06:25 What he talked about on his 1 Million+ viewed TEDx Talk08:00 Manipulation to get Sales ( High Pressure Sales)09:30 Being an Ethical Influencer9:48 Do Not Claim to have a False Sense of Scarity10:10 It must be a Win Win Situation11:00 Basing Your Price on What you think a Person can pay13:15 Event Organisers looking for a 50/50 Split14:40 His New Book Influenced from Above17:14 Why the Story format Book helps people learn better18:42 How did he Navigate his Writing Style20:10 Hoe Brian organises his writing time23:20 How he Used Ai to help with the Book24:05 Has he created an Audio Version of his Books24:40 Dallas Willards view on Soul, Heart, Mind & Body28:00 The Power of Habbit29:45 A lot of Young People returning to Religion31:35 Do Not be afraid to Show Truth34:00 When you must chase for Payments36:50 His Linkedin Courses viewed by 800,000+ Business Professionals39:05 How Does Linkedin Learning Courses work40:50 We Need to Use Ai to our Advantage43:20 Do Not have Ai do all the writing for you45:10 Five Books that Influenced his Life47:30 Has he Planned his next Book? How to Contact Brian Ahearn https://influencepeople.biz TEDx Speechhttps://www.youtube.com/watch?v=l6ZqO8POtgo https://www.linkedin.com/in/brianfahearn/https://www.facebook.com/IinfluencePeopleBrianAhearn/ https://x.com/BrianAhearn All about Roy / Brain Gym & Virtual Assistants at ⁠https://roycoughlan.com/⁠

6 manipulation tricks that should be illegal //Robert Cialdini - PRE - suasion

Send us a textIn this powerful talk recorded live at a Family Office Club Investor Day, Richard C. Wilson shares timeless principles of influence and persuasion that have helped raise billions in capital and build one of the largest investor networks in the world.

Influencing without authority is the hidden superpower of security leadership—and a crucial skill every engineering leader must master. In this episode, Srinath Kuruvadi (Head of Cloud Security @ JPMorgan Chase) breaks down how to influence without formal authority and advocate when ROI isn't immediately clear. We cover tactics for shaping problems from the POV of other stakeholders, Plus, strategies to establish shared outcomes, insights on optimizing your time, emerging AI x security trends, and how his team is operationalizing curiosity & experimentation through The Innovation Lab.ABOUT SRINATH KURUVADISrinath Kuruvadi is a globally recognized cybersecurity executive and cloud security leader with over two decades of experience driving security innovation at some of the world's most influential technology companies, including Netflix, Meta, Google, Lyft, and JPMorgan Chase. Currently serving as Managing Director and Head of Cloud Security at JPMorgan Chase, he leads the enterprise-wide security strategy across APIs, containers, and cloud platforms, shaping the future of banking technology.Srinath's approach blends deep technical expertise with executive-level risk management. At Netflix, he headed cloud security for one of the largest AWS environments globally, pioneering scalable governance and identity systems that supported massive data throughput. At Meta and Google, he led the development of custom infrastructure security systems protecting billions of users, including Facebook's Blackbird SIEM+SOAR platform.Beyond his executive roles, Srinath is a strategic advisor and angel investor, with five successful startup exits including Bridgecrew, Lightspin, Oxeye, Gem Security, and Kivera. He is also a trusted advisor to venture capital firms like YL Ventures and Glilot Capital Partners, and served on Amazon's Global CISO Advisory Council.He holds multiple patents in web application security, database protection, and abuse detection, and has authored research on algorithmic solutions in industrial systems. Srinath is also multilingual and committed to lifelong learning, exemplified by a sabbatical that took him to over 35 countries for cultural, linguistic, and creative growth.With a Master's degree in Computer Science from North Carolina State University and a Bachelor's from BITS Pilani, Srinath is known for transforming security from a blocker into a business accelerator.Join us at ELC Annual 2025ELC Annual is the premier event for engineering leaders. This is our biggest event of the year: 1,000+ CTOs, VPs & Directors in San Francisco @ ELC Annual 2025 for two days of leadership breakthroughs, tactical peer learning & curated connections!

Harnessing Unity for Impactful Public Speaking: Insights from Robert CialdiniIn this episode, the concept of 'unity' as an influential principle from Robert Cialdini's revised book 'Influence: The Psychology of Persuasion' is explored. The host discusses the emotional power of unity in connecting with audiences and emphasizes that unity is about finding shared values and experiences rather than pretending to be the same. Examples and stories are provided, including techniques for creating a sense of belonging and ethical connection in public speaking. The episode also considers the potential misuse of unity and advises speakers to use it as a means of fostering inclusive and meaningful connections.00:00 Overcoming Imposter Syndrome00:20 Introducing Cialdini's Principle of Unity00:43 Understanding Unity and Shared Identity01:24 Creating Unity as a Speaker02:30 Real-Life Examples of Unity03:24 Ethical Use of Unity in Speaking04:05 Practical Tips for Building Unity05:59 The Power and Danger of Unity07:01 Conclusion and Next StepsGo to presentinfluence.com to take the Speaker StrengthsFinder Quiz and discover your greatest strengths as a speaker as well as where to focus for growth. For speaking enquiries or to connect with me, you can email john@presentinfluence.com or find me on LinkedInYou can find all our clips, episodes and more on the Present Influence YouTube channel: https://www.youtube.com/@PresentInfluenceThanks for listening, and please give the show a 5* review if you enjoyed it.

How do you make sure your message gets heard—and acted on? In this Squiggly Careers Ask the Expert episode, Helen speaks with author and influence expert Steve Martin about the powerful role of the messenger in communication. Drawing on insights from his book Messengers, Steve explains how people respond differently depending on who delivers the message, and why understanding the difference between hard and soft messenger traits can transform your influence at work.Together, they talk about how you can be more effective in meetings, remote settings, and team communication—plus how to match the right message to the right messenger for maximum impact.⏱️ Timestamps00:00 Welcome to the Squiggly Careers Podcast01:00 Why the Messenger Matters as Much as the Message04:40 Trust vs Truth: How We Really Decide Who to Listen To07:20 Hard vs Soft Messengers (and When Each One Works Best)13:15 The Kevin Keegan Story: Choosing the Right Messenger15:20 Why Content Isn't Everything: Choosing the Right Voice16:30 A Better Way to Start Meetings (That Builds Credibility)20:00 The Role of Introductions in Empowering Messengers21:15 Influence in Remote Work: Tips for Zoom & Teams25:30 Mimicry and Mirroring: Small Shifts That Build Connection29:08 Announcements

Robert Cialdini⁠ is one of the world's leading experts on influence and persuasion. He is an award-winning behavioral scientist and the president and CEO of ⁠Influence at Work⁠. He is the Regents' Professor Emeritus of Psychology and Marketing at Arizona State University, and a New York Times bestselling author who has sold 7 million books in 44 languages in his career. He is frequently referred to as the “Godfather of Influence,” and coaches clients such as Google, Microsoft, Cisco and Coca Cola. In this classic episode, Cialdini joined host Robert Glazer on ⁠the Elevate Podcast⁠ to talk about influence in leadership and much more. This episode of the Elevate Podcast is sponsored by: Shopify: ⁠⁠⁠⁠⁠⁠⁠shopify.com/elevate⁠⁠⁠⁠⁠⁠⁠ Indeed: ⁠⁠indeed.com/elevate⁠⁠ Framer: ⁠⁠framer.com⁠⁠ BambooHR: ⁠⁠⁠⁠⁠⁠⁠bamboohr.com/freedemo⁠⁠ IDEO U: ⁠⁠ideou.com/elevate⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices

Harnessing Commitment and Consistency: Ethical Influence for SpeakersSummaryThis episode delves into the power of commitment and consistency from Dr. Robert Cialdini's Influence Framework, specifically for public speakers. The discussion covers how small 'yeses' can lead to bigger outcomes and why people stick to their decisions. The episode offers practical tips for speakers to ethically apply this principle to build trust, reinforce decisions, and boost conversions without using manipulative tactics. It emphasises the importance of congruence and reliability, both on and off-stage, and warns against unethical uses of commitment tactics. Key strategies include prompting small commitments, encouraging physical actions, and using inclusive language to foster alignment. The episode concludes with a summary of ethical influence, aiming to help speakers become trusted and consistent guides for their audiences.Chapters00:00 Introduction to Commitment and Consistency00:32 Applying Commitment in Speaking02:12 Creating Audience Engagement04:11 Ethical Considerations in Influence04:57 Consistency in Personal Branding09:45 Avoiding Manipulative Tactics16:21 Conclusion and Final ThoughtsGo to presentinfluence.com to take the Stage Radiance Quiz and discover your greatest strengths as a speaker as well as where to focus for growth. For speaking enquiries or to connect with me, you can email john@presentinfluence.com or find me on LinkedInYou can find all our clips, episodes and more on the Present Influence YouTube channel: https://www.youtube.com/@PresentInfluenceThanks for listening, and please give the show a 5* review if you enjoyed it.

Do you ever feel like you have to sound perfect to make a sale, only to wonder if customers actually trust you? Does being completely honest about your product's flaws seem like a risk that could hurt your chances of closing the deal? What if the key to higher sales is simply being real—even about what's not so great?Today's lesson explores a powerful yet underrated technique from Dr. Robert Cialdini's classic book Influence: The Psychology of Persuasion. It's called “damaging admission,” and it's all about openly acknowledging your product's limitations as part of your pitch. Omar breaks down how sharing your product's honest drawbacks can actually build trust, disarm skepticism, and help you sell more—without sounding desperate or fake. You'll learn practical ways to apply this approach, see real-world examples, and get a fill-in-the-blank script you can start using right away.Ready to transform your sales strategy and gain more trust from the very first conversation? Hit play at the top of the page for this essential lesson and see why honesty truly converts.Watch the episodes on YouTube: https://lm.fm/GgRPPHiSUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed

Mastering Reciprocity: Elevate Your Speaking Career EthicallySummaryIn this episode, the speaker delves into the psychology of reciprocity, one of Robert Cialdini's key principles of influence, and how it can be leveraged ethically by speakers to gain more gigs, referrals, and rebookings without rewriting presentations or begging for business. The discussion includes practical strategies like maintaining active communication with bookers, providing added value during and after talks, and avoiding manipulative tactics. Illustrative examples from Cialdini's book and real-life scenarios are shared to highlight both ethical and unethical applications of reciprocity. The episode concludes with tips on maintaining long-term relationships and ensuring that giving remains genuine and not purely transactional.Chapters00:00 Introduction to Reciprocity02:06 Real World Example: Street Vendor Story03:30 Practical Ways to Use Reciprocity as a Speaker12:45 When Reciprocity Goes Wrong15:47 Avoiding Manipulative Uses of Reciprocity20:29 Give Because You Care, Not to Get22:06 Cal l to Action and Wrap-upGo to presentinfluence.com to take the Speaker StrengthsFinder Quiz and discover your greatest strengths as a speaker as well as where to focus for growth. For speaking enquiries or to connect with me, you can email john@presentinfluence.com or find me on LinkedInYou can find all our clips, episodes and more on the Present Influence YouTube channel: https://www.youtube.com/@PresentInfluenceThanks for listening, and please give the show a 5* review if you enjoyed it.

Emily Falk reveals the hidden science behind how we make decisions—and how we can harness that to make more fulfilling choices.— YOU'LL LEARN — 1) How to make doing hard things easier 2) The one belief that's limiting your possibilities 3) How to disarm resistance to changeSubscribe or visit AwesomeAtYourJob.com/ep1067 for clickable versions of the links below. — ABOUT EMILY — Emily Falk, author of the upcoming book What We Value, is a professor of communication, psychology, and marketing at the University of Pennsylvania and the vice dean of the Annenberg School for Communication, where she directs the Communication Neuroscience Lab and the Climate Communication Division of the Annenberg Public Policy Center. Falk is an expert in the science of behavior change. Her award-winning research uses tools from psychology, neuroscience, and communication to examine what makes messages persuasive, why and how ideas spread, and what makes people effective communicators. In What We Value, Falk illustrates how we can transform our relationship with the daily decisions that define our lives—opening pathways to make more purposeful, fulfilling choices; more successfully change our behavior; and influence others to see differently—by thinking like neuroscientists. • Book: What We Value: The Neuroscience of Choice and Change • Study: “Self-affirmation alters the brain's response to health messages and subsequent behavior change” • LinkedIn: Emily Falk• Website: FalkLab.org— RESOURCES MENTIONED IN THE SHOW — • Study: “Decoding the neural representation of self and person knowledge with multivariate pattern analysis and data‐driven approaches” by Dylan D. Wagner, Robert S Chavez, and Timothy W. Broom • Study: “Neural responses to elements of a web-based smoking cessation program” by Hannah Faye Chua, et al.• Term: Mental contrasting with implementation intentions (MCII)• Researcher: Sebastian Speer• Book: By the Grace of the Game: The Holocaust, a Basketball Legacy, and an Unprecedented American Dream by Dan Grunfield• Book: How to Stand Up to a Dictator: The Fight for Our Future by Maria Ressa• Past episode: 664: Dr. Robert Cialdini on How to Persuade with the 7 Universal Principles of Influence— THANK YOU SPONSORS! — • Strawberry.me. Claim your $50 credit and build momentum in your career with Strawberry.me/Awesome• Quince. Get free shipping and 365-day returns on your order with Quince.com/AwesomeSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Dr. Michael Gervais was a promising young surfer—until the pressure to perform shattered his focus. A single offhand comment flipped his mindset from fear to possibility, launching a lifelong fascination with the psychology of peak performance. Today, he's a world-renowned high-performance psychologist. In this episode, Michael shares how to conquer Fear of People's Opinions (FOPO), train your mind for peak performance, and build a purpose-driven identity through mental techniques like breathing, imagery, and mindset training. In this episode, Hala and Michael will discuss: (00:00) Introduction (02:00) A Mindset Shift That Rewired Michael's Life (07:53) Why Mental Strength Beats Raw Talent (11:25) Coaching Elite Athletes vs Rising Performers (14:20) High-Performance Challenges in Leadership (17:50) How Sleep Impacts Mental Performance (20:59) Breathing Techniques for Mindset Control (24:35) How to Practice Mental Imagery Effectively (30:01) The 90-Second Mindset Routine for Success (32:50) The Psychology of FOPO and How to Combat It (48:26) Performance-Based vs Purpose-Based Identity Dr. Michael Gervais is a world-renowned high performance psychologist and expert on the connection between mindset and peak performance. His elite client roster includes Super Bowl-winning NFL teams, Olympic medalists, Fortune 50 CEOs, and internationally acclaimed artists.  As the host of the Finding Mastery podcast, Dr. Gervais dives deep into the minds of elite performers - interviewing legends like David Goggins, Brené Brown, Toto Wolff, and Satya Nadella. He is the author of The First Rule of Mastery and co-founder of Compete to Create, a mindset training company that partners with Fortune 500 companies like Microsoft, Amazon, and AT&T. Sponsored By: Shopify - Start your $1/month trial at Shopify.com/profiting. Indeed - Get a $75 sponsored job credit to boost your job's visibility at Indeed.com/PROFITING Mercury - Streamline your banking and finances in one place. Learn more at mercury.com/profiting  OpenPhone - Get 20% off your first 6 months at OpenPhone.com/profiting. Bilt - Start paying rent through Bilt and take advantage of your Neighborhood Benefits by going to joinbilt.com/profiting. Airbnb - Find a co-host at airbnb.com/host Boulevard - Get 10% off your first year at joinblvd.com/profiting when you book a demo Resources Mentioned: Michael's Podcast, Finding Mastery: bit.ly/FindingMastery-apple  Michael's Website: findingmastery.com/  Michael's Book, The First Rule of Mastery: bit.ly/RuleofMastery  Active Deals - youngandprofiting.com/deals       Key YAP Links Reviews - ratethispodcast.com/yap  Youtube - youtube.com/c/YoungandProfiting  LinkedIn - linkedin.com/in/htaha/  Instagram - instagram.com/yapwithhala/  Social + Podcast Services - yapmedia.com   Transcripts - youngandprofiting.com/episodes-new  Entrepreneurship, entrepreneurship podcast, Business, Business podcast, Self Improvement, Self-Improvement, Personal development, Starting a business, Strategy, Investing, Sales, Selling, Psychology, Productivity, Entrepreneurs, AI, Artificial Intelligence, Technology, Marketing, Negotiation, Money, Finance, Side hustle, Startup, Career, Leadership, Health, Growth mindset, Mindset, Habits, Positivity, Human Nature, Human Psychology, Critical Thinking, Robert Greene, Chris Voss, Robert Cialdini

Tim Storey grew up in a cramped apartment in Compton, where he faced early trauma after losing both his father and sister in quick succession. Despite the odds, he anchored his life in resilience, positivity, and faith. He overcame personal and systemic struggles and rose to become one of the world's most sought-after life coaches. Tim now guides celebrities, entrepreneurs, and everyday dreamers toward personal breakthroughs using his signature approach - the Miracle Mentality. In this episode, Tim shares how to break free from messy, mundane, or mad living and embrace miraculous thinking through mindset, discipline, and self-improvement. In this episode, Hala and Tim will discuss: (00:00) Introduction (01:21) Tim Story's Journey to Humanitarianism (04:50) The Law of the Harvest (07:19) The Miracle Mindset (11:29) Living in the Moment (17:59) Dealing with Life Interruptions (20:10) Harnessing the Power of Imagination (20:49) Overcoming Setbacks: A Step-by-Step Guide (21:23) Partnering with Power and Principles (22:00) The Importance of Moving Forward (22:46) Helping Regular People: Memorable Stories (29:09) The Secret to a Happy and Peaceful Life (30:46) Staying Cool Amidst Drama (34:32) The Miracle Mentality: Rediscovering Your Inner Child (36:39) Profiting in Life: Cooperating with Destiny Tim Storey is an acclaimed life coach, motivational speaker, and humanitarian known as the "Comeback Coach." He has worked with global icons - from Oprah Winfrey and Quincy Jones to Robert Downey Jr., guiding them through comebacks, reinvention, and mental healing. Having spoken in over 75 countries, Tim inspires people of all backgrounds to embrace the power of faith, mindset, and personal development. His signature philosophy, The Miracle Mentality, is both a bestselling book and a global movement helping entrepreneurs rise above their everyday limitations and live with extraordinary intention. Sponsored By: Indeed - Get a $75 sponsored job credit at ⁠indeed.com/profitingIndeed⁠  Shopify - Sign up for a one-dollar-per-month trial period at ⁠youngandprofiting.co/shopify⁠  Mercury - Streamline your banking and finances in one place. Learn more at ⁠mercury.com/profiting⁠  LinkedIn Marketing Solutions - Get a $100 credit on your next campaign at ⁠linkedin.com/profiting⁠   Bilt - Start paying rent through Bilt and take advantage of your Neighborhood Benefits™ by going to ⁠joinbilt.com/PROFITING⁠.  Airbnb - Find yourself a co-host at ⁠airbnb.com/host⁠  Resources Mentioned: Tim's Book, The Miracle Mentality: https://www.amazon.com/Miracle-Mentality-Source-Magical-Transformation/dp/0785236724 Tim Storey's Website: https://www.timstorey.com Active Deals - youngandprofiting.com/deals       Key YAP Links Reviews - ratethispodcast.com/yap  Youtube - youtube.com/c/YoungandProfiting  LinkedIn - linkedin.com/in/htaha/  Instagram - instagram.com/yapwithhala/  Social + Podcast Services - yapmedia.com   Transcripts - youngandprofiting.com/episodes-new  Entrepreneurship, entrepreneurship podcast, Business, Business podcast, Self Improvement, Personal development, Starting a business, Strategy, Investing, Sales, Selling, Psychology, Productivity, Entrepreneurs, AI, Artificial Intelligence, Technology, Marketing, Negotiation, Money, Finance, Side hustle, Startup, Career, Leadership, Mindset, Health, Growth mindset, Habits, Positivity, Human Nature, Human Psychology, Critical Thinking, Robert Greene, Chris Voss, Robert Cialdini 

On today's episode, author and speaker Robert Cialdini reveals the science behind the Persuasion Principle of reciprocity — people are more likely to give back to those who have given to them first.Source: BX2015: Words that matterHosted by Sean CroxtonFollow me on Instagram

Ben Kinney, Bob Stewart, and Chad Hyams tackle the concept of social proof from Robert Cialdini's "Influence." They explore how social proof guides our actions through examples like hotel towel reuse and traffic stoppages. Real-life scenarios, including a frightening lack of reaction to an emergency, highlight its impact. The episode dives into leveraging social proof in business strategies, from marketing with T-shirts to the power of references. Ben, Bob, and Chad weave insights on persuasion and influence, offering paths to boost sales, recruitment, and personal interactions. Join them for tactical insights into human behavior. ---------- Connect with the hosts: •    Ben Kinney: https://www.BenKinney.com/ •    Bob Stewart: https://www.linkedin.com/in/activebob •    Chad Hyams: https://ChadHyams.com/ •    Book one of our co-hosts for your next event: https://WinMakeGive.com/speakers/ More ways to connect: •    Join our Facebook group at www.facebook.com/groups/winmakegive •     Sign up for our weekly newsletter: https://WinMakeGive.com/sign-up •     Explore the Win Make Give Podcast Network: https://WinMakeGive.com/ Part of the Win Make Give Podcast Network

Ben Kinney, Chad Hyams, and Bob Stewart dive into the art of persuasion with a focus on the power of liking. Discussing principles from Robert Cialdini's "Psychology of Persuasion," they explore how mutual goals, commonalities, and genuine compliments can enhance relationships in sales and leadership. The hosts offer practical strategies such as the FORD method for rapport-building and the impact of cooperation and appearance. Discover how small gestures can influence interactions and why understanding these dynamics is crucial for personal and professional success. ---------- Connect with the hosts: •    Ben Kinney: https://www.BenKinney.com/ •    Bob Stewart: https://www.linkedin.com/in/activebob •    Chad Hyams: https://ChadHyams.com/ •    Book one of our co-hosts for your next event: https://WinMakeGive.com/speakers/ More ways to connect: •    Join our Facebook group at www.facebook.com/groups/winmakegive •     Sign up for our weekly newsletter: https://WinMakeGive.com/sign-up •     Explore the Win Make Give Podcast Network: https://WinMakeGive.com/ Part of the Win Make Give Podcast Network

Welcome to the Win Make Give podcast with Ben Kinney, Chad Hyams, and Bob Stewart. This episode explores the concept of consistency and how it impacts influence and persuasion across various domains—marketing, sales, and personal commitments. Discover tactics like starting small, leveraging past commitments, and making public declarations to influence decisions. With insights from Robert Cialdini's work and real-world examples, the hosts illustrate the power of consistency in shaping behaviors and commitments. Unlock strategies to persuade and influence in both personal and professional spheres effectively. ---------- Connect with the hosts: •    Ben Kinney: https://www.BenKinney.com/ •    Bob Stewart: https://www.linkedin.com/in/activebob •    Chad Hyams: https://ChadHyams.com/ •    Book one of our co-hosts for your next event: https://WinMakeGive.com/speakers/ More ways to connect: •    Join our Facebook group at www.facebook.com/groups/winmakegive •     Sign up for our weekly newsletter: https://WinMakeGive.com/sign-up •     Explore the Win Make Give Podcast Network: https://WinMakeGive.com/ Part of the Win Make Give Podcast Network

Mark Manson's journey into the workforce started during a challenging time: the Great Recession of 2008. After struggling with various odd jobs, he shifted his focus to blogging and became a bestselling author. In this episode, Mark explores human behavior, the psychology behind success, and how the critical thinking needed to develop a growth mindset is key to navigating career and personal development in a rapidly changing world. In this episode, Hala and Mark will discuss: (00:00) Introduction (02:40) Mark Manson's Journey to Becoming a Blogger and Author (05:13) The Evolution and Challenges of Blogging (06:39) Key Takeaways from Mark Manson's New Book (09:43) Understanding Hope and the Uncomfortable Truth (14:09) The Thinking and Feeling Brain (20:18) Pain as a Currency of Our Values (22:14) The Concept of Anti-Fragility (30:37) Defining Adulthood and Real Freedom (39:35) Hope in Science and Technology Mark Manson is a three-time New York Times bestselling author and entrepreneur. His books, including The Subtle Art of Not Giving a F*ck, have sold over 20 million copies in 75+ languages worldwide. He has also built a thriving online business, offering courses, podcasts, and one of the most popular self-improvement newsletters. Known for his brutal honesty and dry humor, Mark has established himself as a leading voice in the fields of mindset, self-improvement, and human psychology. Sponsored By: Shopify - youngandprofiting.co/shopify Open Phone - openphone.com/profiting Airbnb - airbnb.com/host Indeed - indeed.com/profiting    RobinHood - robinhood.com/gold Factor - factormeals.com/factorpodcast   Rakuten - rakuten.com Microsoft Teams - aka.ms/profiting Active Deals - youngandprofiting.com/deals       Key YAP Links Reviews - ratethispodcast.com/yap  Youtube - youtube.com/c/YoungandProfiting  LinkedIn - linkedin.com/in/htaha/  Instagram - instagram.com/yapwithhala/  Social + Podcast Services - yapmedia.com   Transcripts - youngandprofiting.com/episodes-new  Entrepreneurship, Entrepreneurship Podcast, Business, Business Podcast, Self Improvement, Self-Improvement, Personal Development, Starting a Business, Strategy, Investing, Sales, Selling, Psychology, Productivity, Entrepreneurs, AI, Artificial Intelligence, Technology, Marketing, Negotiation, Money, Finance, Side Hustle, Mental Health, Career, Leadership, Mindset, Health, Growth Mindset, Positivity, Critical Thinking, Robert Greene, Chris Voss, Robert Cialdini.

Mark Manson spent his twenties traveling the world, chasing success, and observing human psychology and behavior. Through years of blogging, he built a loyal audience and landed his first book deal. By 32, he had surpassed all his career goals, including becoming a bestselling author. But the massive success of The Subtle Art of Not Giving a F*ck came faster than he expected, leaving him lost and questioning his purpose. In this episode, Mark returns with his refreshingly blunt insights on success, happiness, and fulfillment. He shares actionable strategies for personal development and explains why chasing the wrong goals leads to disappointment. In this episode, Hala and Mark will discuss:  (00:00) Introduction (01:29) How Traveling Shaped His Mindset (05:11) From Blogging to Bestselling Author (15:44) Why Happiness is Overrated (18:20) Navigating His Rapid Career Growth  (22:21) The Psychology of Passion and Skill (24:29) Reinventing Himself as an Entrepreneur (27:02) The Value of Love and Marriage (31:11) Why Dating Apps Fail You (34:24) Tips on Building Lasting Relationships (39:20) How to Make the Right Commitment (41:42) Turning Writing into a Successful Business (47:58) Scaling a Business Across Multiple Platforms Mark Manson is a three-time New York Times bestselling author and entrepreneur. His books, including The Subtle Art of Not Giving a F*ck, have sold over 20 million copies in 75+ languages worldwide. He has also built a thriving online business, offering courses, podcasts, and one of the most popular self-improvement newsletters. Known for his brutal honesty and dry humor, Mark is a leading voice in personal growth and mindset. Sponsored By: Shopify - youngandprofiting.co/shopify Open Phone - openphone.com/profiting Airbnb - airbnb.com/host Indeed - indeed.com/profiting    RobinHood - robinhood.com/gold Factor - factormeals.com/factorpodcast   Rakuten - rakuten.com Microsoft Teams - aka.ms/profiting Active Deals - youngandprofiting.com/deals   Resources Mentioned: Mark Manson: Next-Level Adulting | E65: https://youngandprofiting.co/3QTorz0  Mark's Book, The Subtle Art of Not Giving a F*ck: https://amzn.to/41Rwq5Y  Mark's Book, Everything Is F*cked: https://amzn.to/4izRx27  Mark's Podcast, The Subtle Art of Not Giving a F*ck: https://bit.ly/3Dgjw8l  Key YAP Links Reviews - ratethispodcast.com/yap  Youtube - youtube.com/c/YoungandProfiting  LinkedIn - linkedin.com/in/htaha/  Instagram - instagram.com/yapwithhala/  Social + Podcast Services: yapmedia.com  Transcripts - youngandprofiting.com/episodes-new  Entrepreneurship, Entrepreneurship Podcast, Business, Business Podcast, Self Improvement, Self-Improvement, Personal Development, Starting a Business, Strategy, Investing, Sales, Selling, Psychology, Productivity, Entrepreneurs, AI, Artificial Intelligence, Technology, Marketing, Negotiation, Money, Finance, Side Hustle, Mental Health, Career, Leadership, Mindset, Health, Growth Mindset, Positivity, Critical Thinking, Robert Greene, Chris Voss, Robert Cialdini, Mark Manson