Podcasts about screaming frog

Andrew and Sean have a bet to see who can write the best cold email copy for MetaMonster, and early results are in. Sean has a name and domain for his new product - Margins and is letting the Miscreants team handle the branding. Links:Andrew's Twitter: @AndrewAskinsAndrew's website: https://www.andrewaskins.com/MetaMonster: https://metamonster.ai/Sean's Twitter: @seanqsunMiscreants: http://miscreants.com/Margins: http://margins.so/Sean's website: https://seanqsun.com/For more information about the podcast, check out https://www.smalleffortspod.com/.Transcript:00:01.15SeanWhat up, what up, what up?00:02.64AndrewI got some stats for you.00:04.12SeanYeah, tell me. Hit me. but yeah We should probably give some context first.00:08.26AndrewAll right. So Thursday night, Wednesday night, Thursday night, Friday night, some night, there was a night last week when, I lured Sean into giving me a bunch of free consulting advice, in under the pretense of let's cowork and like work on things side by side.00:11.90SeanI don't know. I can't remember. One of the nights. Uh-huh.00:26.76AndrewAnd instead I just like for three hours was like, what do you think about this cold email idea? What do you think about this cold email idea?00:34.37SeanWe co-worked. We co-worked on your cold emails. You didn't lie to me.00:41.45AndrewFair, fair. I'll take it. I'll take it. So got some cold emails spun up. I knew this was something I wanted to do again now that the product was live. And it's early, early days, but i have, I've sent 200 emails.00:57.98AndrewAnd so I have some early results and01:00.84SeanDo we want to tell everyone what the five different emails were?01:05.39AndrewYeah, I narrowed it down to four after day one. I just canceled. There were two that were almost identical. And so I just killed one of them.01:12.61SeanOkay.01:13.75AndrewProbably shouldn't have, but like I'm incredibly impatient and no, no, it wasn't one of the ones that affects your bets.01:16.85SeanDoes it affect my bets? Oh, good, good, good. Sweet. That's what matters.01:22.88AndrewOkay.01:23.01SeanOkay, go.01:24.34AndrewYeah, yeah, yeah. So we've got four cold email templates. going these are meta monster cold email templates if that isn't blatantly obvious first one is just like classic sales email the uh the subject line is ai powered screaming frog and then it's just like hey i built this thing do you want to demo it i want to sell it to you classic sales uh sales pitch second one01:45.84SeanYep. Yep.01:52.92Andrewis almost the exact same, only instead of presenting it as a sales pitch, presenting it as, hey, I'm looking for feedback, which is true. i At this stage, I just want feedback and information, especially on our pricing, which I want to talk about later. Third one is one of your ideas that you pitched me, which is kind of like Try to write... i think your your pitch was try to write your cold email like you're writing a newsletter.02:25.14AndrewSo try to write it so that you're teaching the recipient something and then just also happen to be have to have this product that is connected to the thing you're teaching that you want but to try to sell.02:39.34AndrewAnd then the the fourth one was more of like a... Classic kind of growth hacky play, which is, hey, I want to interview you for our blog.02:55.21AndrewAnd so you and I placed a bet on this. Your bet, what did you bet?02:57.76SeanYep.02:59.95SeanSo I bet that the AI powered Screaming Frog, the first one, the traditional sales email would have the most opens because not because I believe in those, but because specifically AI powered Screaming Frog alternative is just a great subject header.03:04.78AndrewYep.03:07.11AndrewYep.03:09.83AndrewYeah.03:16.15Seanand then i also bet that the one that would bring you the most value quote unquote whatever that however we want to define that and is the newsletter one value isn't like you know someone actually demos most qualified leads basically you bet uh that the interview one would have the most opens and replies but the most valuable responses would come from the feedback yeah the feedback letter and whoever wins the other person to buy that the other person the up03:23.39AndrewYes. Yeah.03:37.69AndrewYes.03:44.46SeanThe loser has to buy the winner on Chick-fil-A.03:46.44AndrewYep.03:47.24SeanSo the stakes are high.03:47.32AndrewAll right. are you03:48.38SeanIt depends.03:48.87Andrewwhen are When are we cutting off the results, by the way? What's...03:51.67SeanWhat are the results that?03:54.65AndrewSo, currently, in fourth place in open rates, and tied for lowest response rate, I think.04:03.73Andrewoh i There's an asterisk on response rates that I'll explain later.04:06.58SeanOK.04:09.17AndrewNewsletter.04:10.39SeanOh, damn.04:11.29AndrewBut all of these have gotten crazy good open rates for cold email.04:16.19SeanOK.04:16.80AndrewThat is the lowest open rate at a 42% open rate so far.04:20.22SeanWhat's the highest?04:21.26AndrewHighest, I'm sorry to say, is the interview. Is the interview request at a 62% open rate.04:27.67Seanpretty good.04:30.75Andrew62 is pretty damn good. No replies on that one, though. No replies, no clicks that I can tell. no No interest coming out of that. So my guess is people are, like, opening it and then going, this is some no-name company that's trying to, you know, sell me something.04:45.44SeanRight, right.04:46.35Andrewi don't care about this.04:48.41SeanOkay.04:48.85AndrewThat would be my guess. I have booked two demos.04:57.58SeanOkay.04:58.43AndrewAnd have gotten direct feedback on our pricing from a third person who may still has expressed interest in booking a third demo.05:06.39SeanAnd this is from what? Which email?05:08.61AndrewSo here's the thing. One of them I don't know.05:12.15SeanOkay.05:12.74AndrewWhich sounds dumb. It's like, how could you not know? It seems like instantly missed the tracking. And I have had a... damn hard time figuring out i know the email but i've had a damn hard time figuring out which version they got sent uh in instantly software i think maybe if i paid for their crm version i'd be able to like track all of the the activity in more detail but i'm not paying for their crm right now and so it's like it yeah05:24.81SeanYeah.05:30.07SeanGotcha.05:36.24SeanProbably, yeah.05:40.51Seanand Unless, unless Incidentally wants to sponsor us, because we're both users.05:45.04AndrewTrue.05:45.50SeanYeah.05:46.06AndrewSo all I see ri...

Sistrix Website Clinic – SEO-Analyse & Best Practice live! Eine gute Sichtbarkeit in den Suchmaschinen ist entscheidend für den Erfolg Deiner Website – doch weißt Du wirklich, wo Optimierungspotenzial steckt? Sind alle Aspekte abgedeckt? In unserem exklusiven OMT-Webinar-Format SISTRIX Website Clinic nimmt sich die gefragte SEO-Expertin Vanessa Wurster echte Teilnehmer-Websites vor und analysiert sie live mit den Tools SISTRIX, Google Search Console und Screaming Frog. Dabei erhältst Du nicht nur wertvolle Einblicke in die professionelle Website-Analyse, sondern auch direkt umsetzbare SEO-Tipps und Best Practices, die Deine Rankings nachhaltig verbessern. Das wirst du nach dem Webinar gelernt haben: ✅ Einsatz von SEO-Tools: Du verstehst, wie Du SISTRIX, Google Search Console und Screaming Frog effektiv nutzt, um wichtige Website-Daten auszuwerten. ✅ Erkennen von Optimierungspotenzialen: Du lernst, typische Schwachstellen einer Website zu identifizieren und zu bewerten. ✅ Ableitung konkreter Maßnahmen: Du kannst basierend auf den Analyseergebnissen gezielte SEO-Optimierungen durchführen und die Performance Deiner Website verbessern. Nutze die Chance, Deine Website von einer SEO-Expertin live analysieren zu lassen – und profitiere von konkreten Optimierungstipps, die Du direkt umsetzen kannst! Das OMT Webinar ist bald verfügbar Alle OMT-Webinare in Deinem Kalender

In this episode of The Simple and Smart SEO Show, host Crystal Waddell sits down with Katie Stone, SEO Lead at LeadHub, to discuss local SEO strategies, keyword research, and essential SEO tools. Katie shares her insights from Brighton SEO, her journey in the industry, and practical tips for leveraging Google Search Console, Screaming Frog, and keyword gap analysis to gain a competitive edge.Key Takeaways:Google Search Console can be a free and powerful tool for uncovering content ideas and improving topical authority.Hyperlocal SEO is critical for small businesses, focusing on local pain points and industry-specific challenges.Keyword gap analysis helps identify content opportunities and outrank competitors.Competitor research is key—using tools like SEMrush, Ahrefs, and DragonMetrics to analyze backlinks and search visibility.SEO tools with AI integrations need improvement, but Screaming Frog's AI and Lighthouse integrations offer actionable insights.Zero-click searches are reshaping SEO metrics—impressions and visibility will play a bigger role in future rankings.Memorable Quotes:

Send us a textAudit site SEO adalah langkah awal untuk memaksimalkan potensi e-commerce Anda. Dalam podcast kali ini, saya, Ryan Kristo Muljono, akan membagikan insight bagaimana cara memahami struktur website, on-page optimization, memanfaatkan structured data sehingga dapat meningkatkan traffic, peringkat pencarian, dan konversi bisnis Anda. Apa saja yang akan Anda pelajari?✔️ Mengapa audit e-commerce penting untuk keberhasilan bisnis online di era digital✔️ Langkah pertama: Memahami struktur website dan memastikan halaman dapat di-crawl oleh mesin pencari✔️ Pemanfaatan tools seperti Google Search Console dan Screaming Frog untuk menemukan insight berharga✔️ On-page optimization sebagai sinyal kuat bagi mesin pencari untuk memahami konten Anda✔️ Strategi penggunaan structured data untuk meningkatkan visibilitas e-commerce di hasil pencarian✔️ Cara menilai hasil audit menggunakan skala 0 hingga 100 untuk mengidentifikasi prioritas perbaikan✔️ Rencana tindak lanjut untuk mengoptimalkan SEO e-commerce secara efektif

Mark Williams-Cook continues on the EDGE with the last show of 2024 - discussing his recent findings of a Google bug exploit that shows us a HUGE insight into ranking factors. Learning from the endpoints that send data to micro-services that influence features on Google, Mark was able to discover a way to modify the requests that output JSON data. From that - they saw a slew of “properties  that Google was collecting from their ranking systems and query classifiers as to certain scores they were giving websites.” Yup - that's bigger than the DOJ Google leaks earlier this year, folks! At the end of the day, it's a consensus score. Are we in alignment? Learn about AlsoAsked.com, the software that Mark has been building for the last few years. We're huge fans of what this tool can be used for:  Mark dissects the importance of understanding SERP dynamics beyond just the "10 blue links." He emphasizes the need to delve deeper into "People Also Ask" panels to gain insights into user intent and search behavior.  AlsoAsked.com not only offers a visual map of intent but also supports both synchronous and asynchronous API requests. This functionality allows programmatic querying of PAA data, essential for responding to real-time changes in user queries and optimizing content planning effectively. A huge tool - and a huge insight into Google's consensus data analysis of a site. Great lessons learned from this last show of 2024. Dig in! [00:03:39] Introduction to Mark Williams-Cook  [00:05:02] Mark Reported a Google Exploit - a Big One [00:10:11] Metrics Called “Site Quality” from Google [00:14:43] EDGE of the Web Title Sponsor: Site Strategics [00:18:29] It's About Consensus Factors [00:23:38]  AlsoAsked.com: Understanding the Most Important Feature on the SERP [00:25:00]  The Intent Research Tool [00:31:04] Screenshare of the Tool: Check out our YouTube video [00:35:58]  A Slice in Time isn't Enough [00:36:18] EDGE of The Web Sponsor: Wix Studio [00:39:11] Using it with Screaming Frog & ChatGPT - an SEO Superpower [00:42:17] A Recent Challenge from John Mueller & Mark's Response  [00:46:14] It's Not About Repeating Answers, It's About NEW Answers  Thanks to Our Sponsors! Site Strategics: http://edgeofthewebradio.com/site Wix: http://edgeofthewebradio.com/wixstudio Follow Our Guest Bluesky: https://bsky.app/profile/markwilliamscook.com  LinkedIn: https://www.linkedin.com/in/markseo/  YouTube: https://www.youtube.com/@candouragency

In this episode of Marketing vs The World, host Abbie Dando chats with Paulo Andros, tech SEO expert and creator of the SEO Game Show. Together, they dive into the importance of technical SEO and share actionable tips for businesses. They also explore Paulo's experiences as an immigrant in the workplace. Paulo Andros' Background and the SEO Game ShowPaulo shares his journey from Brazil to Canada, then Germany, and back to Canada, as he built a career in tech SEO.Introduces the SEO Game Show: a quiz-show format that blends SEO expertise with charitable giving.Each episode features SEO experts answering questions for a chance to win money for charity.Open to participants and sponsors who want to get involved—visit SEO Game Show. What Is Technical SEO?Paulo explains technical SEO as building a strong relationship with Google's robots to help them:Understand your website.Find the content you want to rank for.Avoid indexing irrelevant parts of your site.Technical SEO involves crawling, indexing, and ensuring site performance aligns with Google's standards. Why Technical SEO MattersTechnical SEO ensures Google can crawl and index your site correctly.Mistakes in key areas, like the robots.txt file, can block your site from being crawled.Without proper tech SEO, businesses:Rely heavily on creating more content to sustain traffic.Risk losing visibility and rankings due to undetected technical issues. Common Challenges Without Technical SEOBusinesses may block critical areas (e.g., staging sites) from being indexed.Issues like outdated sitemaps or broken internal links hurt discoverability.Overlooked problems during website migrations can lead to traffic drops post-launch. Who Should Own Technical SEO?Small businesses (1-10 employees):Use tools like Google Search Console to monitor basic technical health.Assign technical SEO checks to your developer or a freelancer.Medium businesses (11-50 employees):Have one dedicated SEO specialist who can handle all areas of SEO, including technical.Large organisations (50+ employees):Build an SEO team with specialised roles for technical, on-page, and off-page SEO. Impact of AI on Technical SEOGoogle's Search Generative Experience (SGE) changes how content appears in search.Businesses must decide whether to block or embrace Google's use of their content for AI purposes.Adjusting page templates for AI-focused queries can improve visibility but may sacrifice direct traffic. Schema Markup: Is It Necessary?Schema markup helps Google understand your content by tagging key details (e.g., product prices, reviews).Paulo highlights its importance for competitive markets, but cautions it doesn't guarantee more traffic—only improved presentation in search results. Getting Started with Technical SEOUse Google Search Console to identify crawlability, indexing, and performance issues.Tools like Screaming Frog or Dragon Matrix help crawl sites and visualise technical health.Platforms like Shopify or Wix often have built-in SEO tools for easy management.Resources like Aleyda Solis' Learning SEO provide step-by-step guidance. Paulo's Personal...

Gabby Troxler, an independent SEO consultant, discusses the importance of internal linking in e-commerce with Tyson Stockton. Troxler emphasizes that internal linking can significantly improve page visibility and rankings, especially for new content. She recommends using tools like Screaming Frog and Google Search Console to identify linking opportunities and suggests focusing on linking products to other products rather than to blog posts. Troxler also advises conducting internal linking audits and ensuring that linking is part of the content publishing process. She highlights the importance of linking relevant content to enhance user experience and drive repeat customer engagement. Show NotesConnect With: Gabby Troxler: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Im SEO-Monatsrückblick für den November 2024 stelle ich 10 aktuelle SEO-relevante Themen vor: Was passiert bei den AI-Suchmaschinen wie Perplexity? Was bringt die neue Version 21 vom Screaming Frog SEO Spider? Welche Änderungen gibt es in der Search Console? Das und viel mehr gibt's hier in komprimierter Form. Shownotes (Links auf die 10 Themen + Stichpunkte zu den Neuerungen): https://bloo.link/sc354 Noch mehr von Bloofusion für Dich? https://www.bloofusion.de/hallo Markus bei LinkedIn hinzufügen/ansprechen: https://www.linkedin.com/in/markushoevener/ Unsere Online-Seminare bei OMCampus: https://omcampus.bloofusion.de/

Send us a textIn this episode of The Digital Revolution Podcast, we delve deep into the intricacies of Technical SEO with Chris Long, VP of Marketing at Go Fish Digital. Chris shares his extensive knowledge on optimizing search performance, offering practical insights that are crucial for anyone looking to enhance their website's visibility and functionality. Here's what we covered:The Importance of Technical SEO: Chris emphasizes how resolving technical issues on one page can impact thousands, highlighting the scalability of technical solutions in SEO.Tools and Techniques: From log file analysis to structured data implementation, Chris discusses the tools that are essential for diagnosing and resolving SEO issues, such as Screaming Frog for in-depth site audits and Google's indexing reports for spotting potential problems.Practical Applications: Learn how technical SEO practices like proper indexing and crawl control can drastically affect a site's performance in search results, translating into significant revenue opportunities.Future of SEO with AI: Chris gives us a sneak peek into the future, discussing how AI can transform SEO practices by automating and enhancing content creation and analysis.Chris's Journey into SEO: Starting from his days in finance to becoming a seasoned SEO expert, Chris's path is a testament to the power of curiosity and continuous learning in the digital age.For anyone looking to understand the backend of their website and improve their overall online strategy, this episode is packed with actionable advice and expert insights that can be applied to any digital marketing effort. Whether you're a business owner, a budding digital marketer, or a seasoned SEO professional, there's something in this episode for you.Don't forget to help us grow by subscribing and liking us on YouTube!Go to TheDigitalRevolutionPodcast.com to learn more!Leave Some Feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect With Us:Fire Us Marketing Instagram LinkedIn YouTube The Digital Revolution Podcast Instagram LinkedIn YouTube Eli Adams Personal LinkedIn TikTok

In this Follow Through Friday episode, I revisit episode 136 with SEO expert Edwin Romero. I review his approach to strategic SEO and his "guided selling" method, and apply his advice to optimizing collections, blogs, and deleting affiliate links. Additionally, I introduce the Brand Resume Visibility Audit, a resource to enhance your omnichannel presence.Key Takeaways:Guided Selling Approach: Actively guide customers through the buying journey by presenting curated options to simplify decisions.Optimizing Categories and Collections: Break down categories into digestible, smaller sections to make the customer experience more focused.Visibility Audit: The brand resume audit helps establish omnichannel optimization, critical for SEO in today's GPT-driven search environments.Updating Blogs and Links: Regularly reviewing and optimizing content, including affiliate links and image sizes, can greatly improve website performance.Omnichannel Optimization: Be present across platforms, consistently reinforcing your brand identity for improved visibility.Listener Action Items:Implement Guided Selling: Begin using the guided selling approach by presenting curated, clear choices to customers.Optimize Your Collections: Break down business offers into more specific, targeted categories.Visibility Audit: Conduct an omnichannel audit of your brand to ensure consistency across platforms.Test Website Redirects: Ensure smooth URL transitions using tools like Screaming Frog and optimize redirects for seamless user experiences.Send me a text!If you're looking for a unique, handcrafted way to spruce up your home or office, then Collage and Wood is the perfect place for you! We offer a range of beautiful wooden signs that are perfect for any occasion. Our talented team of artists will work with you to create a sign that perfectly suits your needs. So why wait? Visit Collage and Wood today!Support the showSearch the Simple and Smart SEO Show podcast FREE for something you heard!Join the SEO SquadApply to be my podcast guest!

There are a wealth of tools available to anyone who wants to improve the visibility of their website on Google. But one tool that's often overlooked by business owners is Google Search Console. Not only does it provide a tonne of useful data, straight from the horse's mouth, it's also free. Which is why I'm so pleased to be joined by Dan White, an independent SEO Consultant, to explain how you can use Google Search Console to improve your SEO strategy, enhance your website's performance, and ultimately drive more organic traffic to your site.In this episode, we discuss:What Google Search Console isUsing performance data to track and analyze website trends.The filters available for your data Understanding the significance of impressions and clicks.Search appearance and its impact on SEO strategy.Page index report: identifying and resolving errors.Manual penalties and disavowing links: when and how to use these features.Complementing GSC data with tools like Screaming Frog, SEMrush, Ahrefs, and MozPro.The benefits of using multiple data sources for a holistic SEO analysis.How to uncover hidden opportunities using GSC data.Dan's thoughts on the evolving landscape of SEO and digital marketing.CONNECTDan White on LinkedIn https://www.linkedin.com/in/danwhitemarketing/ Dan's website: https://www.danieljameswhite.com/ David Richter on LinkedIn - https://www.linkedin.com/in/david-richter-clickpop/ or www.clickpop.co.uk BOOKDan recommended the book; The Chimp Paradox. You can find out more about the book here: https://chimpmanagement.com/books-by-professor-steve-peters/the-chimp-paradox/ LISTENSpotify: https://open.spotify.com/show/2rZo9Z5laMfQ9OsY9OVyPq?si=652f6e969f9e42ec Apple Podcasts: https://podcasts.apple.com/us/podcast/marketing-freed/id1731359462 YouTube: https://www.youtube.com/@MarketingFreedPodcast Amazon Music: https://music.amazon.co.uk/podcasts/08eb4a0a-cdfd-4cf7-8801-20f983579715/marketing-freed PlayerFM: https://player.fm/series/series-3552796 Podchaser: https://www.podchaser.com/podcasts/marketing-freed-5619008 Deezer: https://www.deezer.com/en/show/1000659902

Send us a Text Message.Ever wondered why some websites always seem to have the freshest content for trending topics? Discover the power of "Query Deserves Freshness" (QDF), a pivotal ranking factor for news-related searches. We'll debunk the myth that every query demands new content and show you when freshness really matters. Plus, learn the ins and outs of the "rank and rent" strategy—a lucrative method for generating leads in local service niches. With practical advice on rank tracking and a deep dive into what influences your webpage's position in search results, this episode is packed with actionable insights to elevate your SEO game.But that's not all! We uncover best practices for using 301 and 302 redirects without tanking your rankings, and highlight how to fix those pesky redirect chains that slow down your site and confuse Googlebot. Tools like Screaming Frog are your new best friends. We'll also discuss the importance of related searches in keyword research, the critical role of relevancy in link building, and how to expedite the indexing process via Google Search Console. To top it off, we'll emphasize why responsive web design is crucial for both user experience and SEO, and how third-party reviews can skyrocket your local business rankings. Tune in for an episode jam-packed with strategies that will revolutionize your approach to SEO!SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.comYou can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tipsTo get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO then book an appointment with me nowSee Edd's personal site at edddawson.comAsk me a question and get on the show Click here to record a questionFind Edd on Twitter @channel5Find KeywordsPeopleUse on Twitter @kwds_ppl_use"Werq" Kevin MacLeod (incompetech.com)Licensed under Creative Commons: By Attribution 4.0 Licensehttp://creativecommons.org/licenses/by/4.0/

Comment réaliser un audit de maillage interne en 2024 ? J'ai récemment discuté avec un directeur d'agence qui m'a dit que le maillage interne est souvent négligé dans les audits SEO, et je suis d'accord. Actuellement, aucun outil ou consultant SEO, aussi compétent soit-il, ne propose un audit complet du maillage interne SEO de tout un site basé sur la proximité sémantique de ses URL. S'il existe certains outils qui offrent des suggestions de maillage interne, ils ne permettent pas un audit exhaustif basé sur la proximité sémantique de toutes les URL d'un site. Pour remédier à cela, j'ai exploré une autre de mes passions, les word embeddings. Cette technique transforme le contenu textuel en vecteurs numériques interprétables par des machines, en conservant leur signification. En utilisant les embeddings, on peut visualiser la relation sémantique entre différents contenus dans un espace multidimensionnel. Or, il se trouve que Screaming Frog inclut désormais des scripts JS qui permettent d'embedder tout le contenu d'un site pendant le crawl. Grâce à cette nouvelle fonctionnalité, et à l'aide de l'IA générative Claude AI, j'ai développé une petite application en python capable de calculer la proximité sémantique des URL en utilisant la similarité cosinus, d'attribuer un score de maillage internet à chacune des URL de mon site et de fournir des recommandations de maillage interne (en termes de liens à ajouter et de liens à supprimer) basées sur la proximité sémantique de l'ensemble des URL de mon site. Enfin, j'ai construit un tableau de bord sous Looker Studio pour visualiser les résultats de l'audit. Ce tableau de bord montre le score de maillage interne existant, la similarité moyenne de l'ensemble des pages qui font et reçoivent des liens internes, et les recommandations pour améliorer le maillage interne de mon site. En conclusion, utiliser les embeddings pour auditer le maillage interne est une méthode prometteuse qui mérite d'être explorée par tous les consultants SEO. Cela permet de mieux comprendre et optimiser la structure des liens internes en se basant sur la proximité sémantique des contenus. Si ce podcast vous a plu, n'hésitez pas à commenter, liker et vous abonner. À très bientôt pour un prochain podcast SEO. Ciao !

Markus Hövener (Bloofusion GmbH) spricht mit Mario Jung (OMT GmbH) über SEO-Tools. Anders als in den meisten Gesprächen sprechen sie nicht nur über ihre Tool-Tipps und was es Neues alles auf dem Markt gibt - nein - Markus erklärt uns heute wie SEO-Tools schaden können. Es ist vergleichbar mit einem Arzt und dem Patienten, die sich die CT-Bilder des Patienten anschauen: Der Arzt wird wahrscheinlich bessere Schlussfolgerungen machen können als der Patient. Warum Du aber trotzdem dieses Tools benutzen solltest, erklärt uns Markus auch.

In episode #2743, we discuss changes in Google's search engine share, the use of AI in content generation, Google's programmatic TV plans, Apple's new iPad and leasing program, and the potential risks of relying solely on AI.   Don't forget to help us grow by subscribing and liking on YouTube!   Check out more of Eric's content (Leveling UP YT) and Neil's videos (Neil Patel YT)    TIME-STAMPED SHOW NOTES: (00:00) Today's topic: OpenAI developing a search engine, A company wants to buy Neil's company, and more (01:15) Google's search dominance drops to a 15-year low (04:43) CNN, USA Today, and LA Times Get Hit By Google's Site Reputation Abuse Policy (05:39) Google CEO on future of links, AI making Search quality worse (06:34) Screaming Frog now allows you to automate SEO (07:52) Google unveils new ways to reach streaming audiences (11:36) The AI tool infecting the media industry (17:30) That's it for today! Don't forget to rate, review, and subscribe!   Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain

In this episode of Content in the Kitchen Nik Ranger delves into the significance of internal linking within an SEO strategy. Nick emphasizes the value of internal links in enhancing user experience and outlines a robust internal linking optimization framework. She discusses the use of machine learning tools like Screaming Frog, SEMrush, Ahrefs, and specialized AI tools like InLinks and LinkBERT to automate and optimize internal link placement for maximizing SEO impact.This episode is packed with practical advice on developing intentional and purpose-driven internal links, from understanding PageRank and content relevance to avoiding link spam and distributing link equity effectively. Nik also highlights the broader strategies for building a solid internal link foundation, especially for e-commerce sites, and shares his secret sauce and favorite tools for SEO success.Subscribe now for your weekly dose of content wisdom, direct from the content marketing experts to your kitchen table.Website:https://contentyum.com/Socials:https://www.instagram.com/contentyumm/https://www.linkedin.com/company/contentyumhttps://www.tiktok.com/@contentyumhttps://www.facebook.com/contentyummhttps://www.youtube.com/@Content-Yum

Crawling ist wichtig – und der Screaming Frog SEO Spider ist sicherlich eines der wichtigsten Tools, um eine Website gut zu crawlen. Aber so ganz selbsterklärend und eingängig ist das Werkzeug leider nicht. Deswegen gibt es hier als Frog-Heavy-User die neueste Episode: Welche Funktionen helfen mir oft – werden aber wohl auch oft von vielen Nutzer:innen übersehen? Die Checkliste für Euch zum Herunterladen: https://www.bloofusion.de/d/10-screaming-frog-funktionen Episode/Transcript/Shownotes: https://bloo.link/sc321 Noch mehr von Bloofusion für Dich? https://www.bloofusion.de/hallo

FastLetter - Una fonte buona dalla quale aggiornarsia cura di Giorgio TavernitiN. 45 - 20 Maggio 2024Di cosa parliamo* YouTube si mangia la TV* YouTube raggiungerà la Qualità di Netflix tramite Top Creator?* YouTube è “solo” la TV del Mondo?* Questa storia dell'Algoritmo deve finire* Il Multiformato e la Fluidità* Il Futuro della Content Creation per le Aziende* I miei ultimi video* SalutiPremessa: questa edizione è quasi divisa in due. La prossima settimana uscirà il numero dal titolo “Perché stiamo SBAGLIANDO tutti a fare Content Marketing”. Da quello che stiamo per vedere su YouTube ci sono considerazioni importanti, mi occorre però un'altra edizione.Nell'ultimo mese ho pubblicato numerosi video su argomenti che mi interessano molto, dalla SEO all'AI, da YouTube alla Tecnologia. Alla fine di questa edizione ho creato una zona dal titolo “I miei ultimi video” dove faccio un recap ordinato perché parliamo di diverse ore di video e nuove rubriche che voglio presentarvi.Inoltre, ho ripreso le live e consiglio a tutte le persone interessate a seguirmi su Telegram dove è più facile trovare questi link. L'ultima live ha destato parecchio interesse in chat: La SEO nel 2025: dalla SGE (AI Overview) alla Search AI. E sono sicuro che le prossime avranno lo stesso livello:* Intelligenza Artificiale, Embeddings, SEO e Screaming Frog con Giovanni Sacheli, Enrico Altavilla e Alessio Pomaro. Forse altri ospiti in arrivo.* Analisi dei vostri canali YouTube - Parte 2 Non ho invece fatto alcun approfondimento - e non lo farò - sugli eventi di OpenAI e Google I/O. Google ha lanciato molte cose interessanti, ma l'evento è stato molto confusionario. Entrambi però non mi hanno sorpreso o fatto gridare a chissà che cosa. Trovo che gli annunci fatti siano semplicemente prevedibili, la direzione degli sviluppi è chiara. Man mano che proverò le singole funzionalità farò dei video se le riterrò interessanti. Tuffiamoci nell'edizione odierna.YOUTUBE SI MANGIA LA TVSono passati 5 anni da quando ho definito YouTube come la TV del Mondo. I video hanno sopraffatto un po' tutto intanto e su FastForward spiego come si stanno mangiando Internet. In questi ultimi anni le generazioni sono cambiate e gli effetti sono devastanti: nel mondo sono arrivati i video brevi e loro usano meno frequentemente Stampa e TV rispetto alle generazioni passate, definendo nuovi parametri anche dell'autorevolezza. Conoscete qualcuno di più autorevole di Marques Brownlee nel suo settore che venga dai media tradizionali? No..Ovviamente, è una estremizzazione per far comprendere che qualcosa è cambiato.I media che oggi vengono visti un po' staccati perderanno questi paletti proprio perché le nuove generazioni li considerano allo stesso livello nella loro vita, non come noi che consideriamo la TV una cosa e YouTube un'altra.Per esempio. Prime Video produrrà i Beast Games: 5 milioni di dollari in premio per i giochi di MrBeast (N°2 al mondo per numero di iscritti al suo canale YouTube), il montepremi più alto per un gioco televisivo. Televisivo?Boh. Non è televisivo ma lo è. YouTube è il posto dove stanno succedendo cose incredibili e sebbene qualcuno storce il naso perché dentro YouTube troviamo di tutto (la critica è più rivolta agli Shorts) vuole dire che non ha capito cosa sta accadendo.YouTube in questi anni non ha sfidato solo le piattaforme digitali come Twitch, TikTok, Spotify e Apple. Ma anche la TV e Netflix&Co. E lo ha fatto anche con vari modelli di abbonamento, dal Premium a YouTube TV.La potenza distributiva sui dispositivi di YouTube però è unica: Desktop, APP e Smart TV. Se prendete le altre piattaforme non hanno questa caratteristica. In USA il 45% guarda YouTube dalla Smart TV. Perché? Perché ci sono funzionalità diverse anche. Come l'esperienza sportiva e gli abbonamenti ai canali pay della TV tradizionale, cosa che è arrivata in beta anche in Inghilterra e Germania. E attraverso YouTube è possibile fare ADV nella TV tradizionale in USA.In questi ultimi anni YouTube ha dimostrato di riuscire a competere su più fronti, non solo in ambito Digital, ma tentando di mettere piede in luoghi diversi dal Digitale puro. E in effetti i loro uffici commerciali quando vendono l'ADV parlano un linguaggio da pubblicità televisiva.YouTube, DNA Google, non compete con una realtà, ma con tutte. Perché YouTube vuole tutto, vuole essere la piattaforma del futuro. E l'offerta che sta tentando di dare è un'offerta ricca, con tutto dentro.Chi ha un canale YouTube tradizionale si lamenta, però non considera che senza tutte queste cose YouTube oggi avrebbe perso parecchio terreno, parecchia audience e saremmo qui a dire che sono stati degli incapaci.Invece anche nello Streaming Watchtime di Nielsen, YouTube è prima battendo Neflix, Prime Video, Hulu e Disney+.Dal mio punto di vista ci aspetta un mondo dove YouTube tenterà di mangiarsi anche le produzioni televisive. E competerà anche sulla qualità con Netflix.YOUTUBE RAGGIUNGERÀ LA QUALITÀ DI NETFLIX GRAZIE A TOP CREATOR?Non solo in USA, Inghilterra, Germania è possibile abbonarsi ai canali televisivi tradizionali tramite YouTube, non solo si può fare pubblicità in TV tramite YouTube, non solo YouTube produce film e serie, la cosa impressionante è la qualità dei singoli canali YouTube. Che sta per arrivare ad un livello mai visto prima.Ovviamente questo avviene perché YouTube è stata in grado di creare un sistema virtuoso di monetizzazione per avere Creator Indipendenti.Le produzioni di video dei canali YouTube stanno raggiungendo una qualità da Netflix.Vi faccio un esempio citato da The Hollywood Report:Un video che si è meritato il commento di YouTube stessa:Nonostante ad un primo impatto sembrerebbe un canale alla MrBeast, andando ad aprire il video non c'è la frenesia del noto YouTuber (che comunque sta tentando di diminuire e ne parleremo a breve). C'è un'altra roba: una qualità impressionante.Stanno aumentato i canali che offrono una qualità davvero importante. Certo, la migliore produzione Netflix è imbattibile. Ma ricordiamoci che le evoluzioni umane avvengono anche sulla percezione della qualità del pubblico, che cambia di generazione in generazione.La domanda di prima su Marques Brownlee dovrebbe far un po' riflettere. La percezione di Autorevolezza cambia nel tempo, così come i Media, così come la Qualità, così come noi.E ci sono dei momenti dove queste cose subiscono una grande accelerata. Su YouTube USA sta avvenendo che la qualità si è notevolmente alzata. In Italia, con un impatto diverso, avvenne una cosa simile con Vittima degli Eventi di Claudio di Biagio (che sarà al WMF!). Ovvio che stiamo parlando di due cose diverse, di epoche diverse, sto solo dicendo che ci sono dei momenti in cui tutti si accorgono che si può fare.La grande differenza dell'ultimo periodo è che stanno nascendo canali che mantengono una qualità elevata in molti video, con una produzione televisiva. Non un singolo video, non un caso. Ma un canale che si avvicina ad essere una serie TV.Questo sta cambiando YouTube, sta cambiando i Media e cambierà anche il pubblico perché ovviamente al pubblico piace. YOUTUBE È “SOLO” LA TV DEL MONDO?Guardando il report di MBLM, YouTube è il 5° brand più amato al mondo. Per trovare un altro social dovete scendere fino alla posizione 54, dove c'è Twitter destinato a scendere. Poi abbiamo Facebook (119), TikTok (154), LinkedIn (181) e Instagram (182).Molte classifiche dei siti più visitati al mondo mettono Google primo e YouTube secondo. Se guardiamo il report di We Are Social, YouTube è l'app più usata al mondo dopo TikTok e Netflix sia per attività che per tempo speso (slide 113).Nella Musica YouTube è secondo dietro a Spotify. Se prendiamo i podcast, nell'ultimo anno YouTube ha scalzato tutti. Se prendiamo i Podcast più ascoltati al mondo sono quasi tutti dei Video Podcast e YouTube è la piattaforma preferita. Questo avviene perché YouTube ha una marea di forme di monetizzazione molto apprezzate anche dai Podcaster : si guadagna di più e si guadagna in modi diversi.Prendiamo invece lo streaming? YouTube vs Twitch:Non c'è paragone. YouTube è leader. Su Twitch ci sono più canali che fanno streaming, ma i numeri sono bassi. Anche sulla lingua e sulle categorie di streaming si nota come YouTube è molto meglio con più diversità. Bisogna sommare i follower dei primi 26 canali Twitch per raggiungere MrBeast.Sui video brevi sappi

FastLetter - Una fonte buona dalla quale aggiornarsia cura di Giorgio TavernitiN. 44 - 8 Aprile 2024Di cosa parliamo* ChatGPT non cresce più* L'AI generativa per Immagini e Video sta facendo ciò che ci aspettavamo* Altre Risorse su AI* Cosa è Stargate di Microsoft e Open AI* Sarà l'anno dei Robot Umanoidi* Google offre 35 Miliardi per Hubspot e AWS, Accenture e Anthropic creano una partnership* La SGE di Google sta spaventando tutti* News SEO da sapere* YouTube World* SalutiPremessa: ho rilasciato un Corso di Scrittura su YouTube, di due ore, gratuito. Lo trovate qui: Corso di Scrittura per il Web: SEO, Content, Google. Gratis e online! Sto pensando ai tanti altri corsi che farò: YouTube, Screaming Frog, Search Console, forse uno sui Prompt. Mi piacerebbe anche e-commerce e turismo / siti di hotel.Se c'è qualcosa in particolare che pensate possa essere utile a molte persone fatemi sapere.Mi raccomando: condividete ciò che vi piace. La condivisione è partecipazione.Siccome questa edizione è molto incentrata sull'AI, vi consiglio di dare un occhio al programma del WMF con particolare attenzione alle sale dedicate all'intelligenza artificiale, ci sono persone molto interessanti :)CHATGPT NON CRESCE PIÙUn articolo a firma di Alex Kantrowitz su The Wrap ha attirato l'attenzione di molti: la crescita di ChatGPT è piatta.Il grafico è il seguente:Più o meno fa lo stesso traffico di Bing, che ha solo il 3.4% del mercato della ricerca. È un record impressionante in negativo. Vi ricordate come tutti lodavano quella crescita che nessun brand su Internet ha mai avuto in così poco tempo? A parte dimenticarsi di citare sempre Threads, forse dobbiamo dire che nessun brand che è cresciuto così tanto in poco tempo è rimasto poi così fermo :DProvocazioni a parte, andando ad approfondire i dati di traffico, ci sono delle cose molto molto interessanti. Consiglio l'articolo a firma di Fabio Duarte su Exploding Topics: i numeri di ChatGPT di Aprile.Duarte segnala come ChatGPT fa metà del traffico che fa Yandex, ad esempio. È fermo, infatti, a 1.6 miliardi di utenti al mese da molto tempo. Google ne fa 84, YouTube 32, Facebook 16 e Instagram 7. Si parla solo dei siti web, non di app.Il traffico di ChatGPT è per il 76% un traffico diretto, i social gli portano solo l'1.92% del traffico, di cui il 64% lo porta YouTube.Il quadro che si dipinge dai due articoli è che non solo negli ultimi 12 mesi ChatGPT è rimasto stabile, ma che questo stabile è davvero poco impattante perché rappresenta una percentuale di traffico irrisoria per il mercato di Internet.Tuttavia con i dati ognuno fa quel che vuoleMancano 2 considerazioni:* il traffico delle APP* il traffico delle APIQuesto ci porta a delle conclusioni che potrebbero essere false sull'intero settore.La conclusione, superficiale, è che l'Intelligenza Artificiale non stia prendendo poi così tanto piede. Sarebbe un errore clamoroso, ma purtroppo bisogna iniziare a fare divulgazione corretta anche su un tema del genere. Ho visto colleghi scrivere cose simili.Quindi, vi dico cosa penso io, ovvero cosa bisogna tenere in considerazione quando parliamo di questi temi, anche nei nostri profili social:* ChatGPT non rappresenta l'Intelligenza Artificiale, non solo perché sia AI Generativa e Modelli linguistici di grandi dimensioni (LLM) sono solo una piccola parte di un sottoinsieme, ma anche perché non hanno una quota di mercato di monopolio. Un po' come è stato nelle ere precedenti dove da alcune persone hanno associato Internet al servizio da loro più usato (Google, Facebook, Chrome), oggi alcuni lo fanno con ChatGPT e l'AI. Da non fare.* Nessuno sta tracciando il traffico delle API (e chissà se sarà possibile farlo). * Open AI ha avuto 2 miliardi di entrate e spera di arrivare a 4 entro il 2025. Sono bruscolini.* I sistemi di assistenza basati su AI Generativa e LLM saranno ovunque. Ce li troveremo anche in tutte le cose fisiche, non solo nei software: dal frigo allo specchio. * Hardware, Nvidia, Robot sono 3 argomenti che se ci interessa l'AI dobbiamo attenzionare* E se oggi stiamo facendo distinzione tra sistemi puri come ChatGPT e quelli Ibridi come Perplexity, SGE di Google, Bing, in un futuro sarà l'azione che faremo a definire il sistema.* Ad oggi, il LLM più performante non è più di Open AI, ma è di Anthropic. Ed è Claude 3 Opus. Tranquilli, quando uscirà GPT5 sarà molto avanti.* Di sistemi come ChatGPT ce ne sono molti, alcuni si stanno verticalizzando e specializzando, altri punteranno su accordi specifici. C'è una diversificazione importante, saranno ovunque.L'AI GENERATIVA PER IMMAGINI E VIDEO STA FACENDO CIÒ CHE CI ASPETTAVAMOOpenAI ha lanciato Sora per i video e ha fatto due update a DALL·E: l'editing di una parte di immagine (domani esce un video su FastForward) e alcune opzioni sopra la barra del prompt per definire il rapporto delle dimensioni e suggerimenti per gli stili.Midjourney ha lanciato la funzione Consistent Character con il parametro --cref. Qui potete vedere la documentazione mentre qui un articolo ben fatto. Finalmente, questa è l'opzione che serviva. Da una persona reale o da una creata con l'AI, gli algoritmi “memorizzano” il personaggio e lo mantengono in tutte le versioni. Potete quindi creare una vostra immagine e declinarla come volete, sarete sempre voi. Ora si possono fare un sacco di cose in più. Vari test qui e qui.Stability.ai ha rilasciato Stable Video 3D: crea il video in 3D da un'immagine. Con tutto il lavoro fatto precedentemente hanno creato finalmente un modello con una qualità incredibile. Per usi non commerciali potete scaricarlo qui.Hanno rilasciato anche Stable Audio 2.0 che ha portato la creazione della musica ad un altro livello. Non solo c'è la generazione della traccia audio completa, ma si può partire anche da un input audio. Pazzesco. Ricordo che se volete usare queste cose ad un livello commerciale c'è la Membership da 20 dollari al mese.Insomma, quello che sta uscendo in campo immagini, video e anche audio è un miglioramento sensibile di ciò che volevamo, di ciò che ci aspettavamo. Questo a conferma che i servizi creati saranno sempre più utili nel lavoro e le persone scettiche sull'utilità di questi servizi si staranno ricredendo: se per alcuni prima erano dei giochini, ora questi giochini sono più utili. E lo saranno sempre per più persone!Invito a leggere, per approfondire, l'articolo Generative AI: novità e riflessioni - di Alessio Pomaro. Unisce un sacco di news interessanti. Ve lo consiglio, tra le altre cose ci spiega come funziona l'architettura "Diffusion Transformer" alla base di modelli come Sora e Stable Diffusion 3.ALTRE RISORSE SU AICi sono delle segnalazioni da fare:* Elon Musk ha annunciato che https://grok.x.ai/ è open source.* Tutte le news dall'Adobe Summit con il focus sull'AI Generativa. Vincos ci segnala, tra queste, il lancio di GenStudio: un hub per la produzione di campagne, che contiene gli asset creativi del brand, le linee guida, gli Style Kit e gli strumenti di IA generativa.* Sono in attesa del Google I/O del 14 di Maggio e dell'evento di Apple, dal 10 al 14 Giugno che secondo Greg Joswiak (Apple SVP Marketing) sarà Absolutely Incredible! Con la A e la I non messe a caso in mAIuscolo. Peccato Greg, dal 13 al 15 giugno c'è il WMF.* Nello Store dei GPTs di OpenAI è pieno

Episode 193 contains the Digital Marketing News and Updates from the week of Jan 01-05, 2024.1. Google's Shift Away from Third-Party Cookies has Started - On January 4, 2024, Google embarked on a significant change in the digital marketing landscape by initiating the first stage of its strategy to remove third-party cookies. We have mentioned in our previous episode that it will begin in January 2024. However, I did not expect it to start so soon. Third-party cookies have long been a staple in digital marketing, allowing businesses to track users' browsing habits across different websites and deliver personalized advertising. Google's decision to phase out these cookies is part of its Privacy Sandbox initiative, which aims to balance user privacy with the needs of online businesses. Initially, this change will impact 1% of Chrome users globally, equivalent to about 30 million people.The impact of Tracking Protection's rollout is yet to be fully realized, but it's clear that advertisers need to be ready for a cookie-less future. This shift will cause issues for sites that depend on third-party cookies. Third-party cookies have traditionally provided vital insights for targeted advertising. With their removal, Google will categorize users into anonymized topic listings, allowing brands to target subsets of users but without the granular data previously available. This change is expected to lead to less effective advertising campaigns and, consequently, reduced revenue for web publishers. It also signifies increased costs for businesses in targeting ads.For small business owners, this shift represents a significant challenge and opportunity. The removal of third-party cookies means that the traditional methods of targeted advertising, which rely on detailed user data, will become less effective. Instead, Google plans to categorize users into anonymized topic listings. While this still allows for targeted advertising, it will be less specific than before, potentially leading to less effective campaigns and reduced revenue for web publishers. Additionally, the cost of ad targeting is likely to increase for many businesses.Google's move also reflects a broader trend in the digital world towards prioritizing user privacy. This trend is not only driven by tech giants like Google and Apple but also by regulatory changes in regions like the European Union. As a result, digital marketers are entering a phase of trial and error, learning to utilize new tools and strategies to maximize their advertising effectiveness in a privacy-focused online ecosystem.Business owners must adapt their digital marketing strategies to align with these new privacy standards. This adaptation involves exploring new tools and methods for reaching audiences in a way that respects their privacy while still achieving marketing goals. 2. The Community's Verdict on Buying DR & DA Services: More Harm Than Good - As a small business owner, you might be tempted to quickly boost your website's Domain Rating (DR) and Domain Authority (DA) by purchasing services from platforms like Fiverr. DR and DA are metrics developed by SEO companies to estimate a website's likelihood of ranking well in search engine results. While these metrics can be useful indicators of a site's health and link profile, they are not direct factors used by search engines like Google for ranking websites.The allure of these services is understandable: they promise quick, significant improvements in your website's perceived authority. However, it's crucial to understand the potential risks and downsides.Quality of Links: Many services offering to boost DR and DA do so by creating a large number of backlinks to your site. However, these links are often from low-quality or irrelevant sites. Search engines have evolved to recognize and penalize such artificial link-building tactics, which can harm your site's long-term SEO health.Short-term Gains, Long-term Risks: While you might see a temporary increase in your DR or DA, these gains can be short-lived. Search engines continuously update their algorithms to provide the most relevant search results, and they may penalize sites that engage in manipulative link-building practices.Misalignment with SEO Best Practices: The best SEO strategy focuses on creating high-quality content and obtaining backlinks naturally from reputable websites within your industry. Purchasing DR/DA boosting services often goes against these organic practices and can lead to a misalignment with Google's guidelines.Cost vs. Benefit: While the cost of these services might seem low compared to other marketing efforts, the potential damage to your site's reputation and ranking can be much more costly in the long run.The Reddit SEO community strongly advises against purchasing services to artificially boost Domain Rating (DR) and Domain Authority (DA) from platforms like Fiverr. Here are some key takeaways from their responses:Toxic Backlinks: Many users pointed out that the backlinks provided by these services are often "toxic" and flagged by search engine algorithms. One user stated, "because the backlinks are usually toxic (spammed and flagged by algos), flagged or have no actual power no matter what their DA says."Irrelevance of DR and DA: Several comments emphasized that DR and DA are third-party metrics and not Google metrics. They are often seen as "vanity metrics" with no real value in SEO. A user mentioned, "Because DR and DA are irrelevant third party metrics when it comes to SEO."No Impact on Rankings: Users highlighted that an increase in DR and DA does not translate to an increase in search engine rankings. One comment read, "Because it doesn't work and an increase in DR and DA (not even Google metrics) doesn't mean there will be an increase in rankings."Potential Harm to Site: There's a consensus that these services can harm your site's SEO health. One user warned, "Worst case scenario: you severely damage your backlink profile in Google."Low-Quality Links and PBNs: Several comments noted that these services often use low-quality links and private blog networks (PBNs), which are frowned upon by Google. A user shared, "They sell the same shit to everyone who orders these. Lots of low quality backlinks using the same PBN."Misleading Metrics: Users agreed that DR and DA are easy to manipulate and do not reflect a site's actual authority or relevance. A comment stated, "DR/DA are useless when it comes to link quality."Short-Term Gains, Long-Term Losses: The community believes that any short-term gains from these services are outweighed by long-term losses in rankings and credibility.In conclusion, the Reddit SEO community strongly advises against buying DR and DA boosting services. These services offer short-term, superficial gains at the expense of long-term SEO health and credibility. For small business owners, the focus should be on building organic backlinks, creating quality content, and following best SEO practices for sustainable growth and success.3. Revamp Your Website Without Losing SEO: Essential Tips from John Muller - Google's John Mueller highlights the critical importance of careful planning in website revamps to avoid SEO pitfalls. This topic is particularly relevant for small business owners who are considering updating their website's user interface (UI) and user experience (UX).UI and UX are fundamental aspects of a website, influencing how visitors interact and their overall satisfaction. Changes in these areas, along with adding new pages, can significantly impact a site's SEO performance. This is because these changes can affect everything from how Google crawls and understands a page to the on-page ranking factors. Here is what he mentioned:“One complexity is that a relaunch can mean so many different things, from just shifting a website to a new server and leaving everything else the same, to changing domain names and all of the content as well. First, you need to be absolutely clear what's changing on the website. Ideally map out all changes in a document, and annotate which ones might have SEO implications. If you're changing URLs, we have some great guidance on handling site migrations in our documentation. If you're changing the content or the UI, of course that will affect SEO too. If you're unsure about the effects, I'd strongly recommend getting help from someone more experienced - it's easy to mess up a bigger revamp or migration in terms of SEO, if it's done without proper preparation. Even with everything done properly, I get nervous when I see them being done. Fixing a broken migration will take much more time and effort than preparing well. In any case, good luck!”We also recommend that you discuss your needs with a reputable, competent SEO professional.Here are some key steps to consider:Crawl the Website: Use tools like Screaming Frog to crawl your site before and after changes. This helps identify issues like missing pages, broken links, or misconfigured meta elements.Create a Backup: Always have multiple backups of your website. This is a safety net against various potential issues that could arise during the update process.Stage the Website: Use a staging environment to test new changes. This is a duplicate version of your site where you can identify and fix technical bugs or errors before they go live.For small business owners, understanding and implementing these steps is crucial. A well-planned website revamp can enhance user experience and SEO performance, while a poorly executed one can lead to significant setbacks in site visibility and user engagement. Therefore, it's not just about making the site look better; it's about ensuring that these improvements align with SEO best practices to maintain or enhance your site's ranking on search engines.4. Importance of a Website's Homepage in Google's Eyes - Historically, the homepage was deemed the most important page due to the prevalence of directory and reciprocal links pointing to it. However, the focus shifted to inner pages as link-building strategies evolved, targeting content-rich pages for better ranking in search results. Despite this trend, recent statements from Google's Gary Illyes and John Mueller suggest a resurgence in the importance of the homepage.Illyes, in ep#66 of the Search off the Record podcast, emphasized that from Google's perspective, the homepage is the most important page of a site. Here is what he said :“... I can't speak for other search engines, obviously, but from Google's perspective, the homepage is the most important page on the site,... ”This statement is significant for business owners, as it implies that Google pays special attention to the homepage for indexing and understanding a website's structure. Mueller echoed this sentiment, noting that Google uses the homepage as a starting point for crawling and gauging the importance of other pages. He explained that pages linked directly from the homepage are often considered more important, influencing their weight in search results.This renewed focus on the homepage does not negate the value of inner pages but highlights the homepage's role as a gateway to the rest of the site. For business owners, this means ensuring that your homepage is not only well-designed and user-friendly but also strategically links to key inner pages. This approach can enhance the visibility and ranking of your website in Google's search results.In summary, while the importance of individual pages varies, the homepage holds a special place in Google's indexing and ranking process. As a small business owner, prioritizing your homepage's content and structure can significantly impact your website's overall performance in search results. This understanding is essential in today's competitive digital landscape, where a well-optimized homepage can be a game-changer for your online presence.5. Brand Over Keywords: John Mueller's Advice on Domain Names for SEO - In the realm of SEO, the choice of a domain name is a critical decision for any business owner. And the idea of using keyword domain name keeps on coming up. In a now deleted reddit post, John Mueller, Google's Search Advocate addressed a common query: Do keyword domain names offer an SEO advantage? His response was clear and straightforward. He advised against relying on keyword-specific domain names for long-term SEO strategy, stating that such a domain name does not provide a significant SEO advantage on Google. This advice is particularly relevant for businesses planning for long-term growth and online presence.The rationale behind Mueller's advice is twofold. First, keyword-focused domain names can limit brand recognition. They may pigeonhole a business into a narrow niche, making it challenging to expand or diversify offerings in the future. Second, these domain names can be restrictive when targeting other keywords, thereby limiting the website's ability to adapt to new products, services, or market trends.Mueller's insights reflect a shift in SEO trends, emphasizing the importance of building a strong, recognizable brand across various channels. This approach aligns with omnichannel marketing, where consistency in branding across different platforms is key to connecting with customers. In today's digital landscape, brand recognition and quality content are increasingly significant in achieving SEO success.In conclusion, Mueller's advice for 2024 and beyond is to focus less on keyword-centric domain names and more on developing a comprehensive, brand-focused online presence. This strategy not only aligns with current SEO trends but also ensures versatility and adaptability for businesses in the ever-evolving digital market. For small business owners, this means investing in a domain name that reflects your brand's identity and values, rather than just targeting specific keywords. This approach will help in building a lasting and flexible online presence, crucial for long-term success in the digital world.6. Facebook's New Link History Feature: Implications for Targeted Advertising - On January 3, 2024, Facebook introduced a significant update affecting digital marketing: the global archiving of all users' link history on both Android and iOS devices. This is particularly relevant for small business owners who utilize Facebook for targeted advertising.The new feature, which is enabled by default, allows Meta to use the collected data from users' link history for targeted advertising. This means that Facebook will keep track of the websites visited by users within its mobile browser over the last 30 days. However, it's important to note that links visited in Messenger chats are not included in this history.The feature could provide a valuable source of data for reaching high-value consumers, especially as the industry moves towards a cookieless future and faces stricter privacy laws. On the other hand, the reliance on such data could be temporary, and there are concerns about user privacy and the potential backlash.Users have the option to opt-out of this feature. To disable it, they can select any link within the Facebook app, launch Facebook's mobile browser, click on the three dots in the bottom right corner, select browser settings, and then toggle the switch next to "Allow Link History."A Facebook spokesperson stated, "You can choose to turn link history on or off at any time. When you turn link history off, we will immediately clear your link history, and you will no longer be able to see any links that you've visited. Additionally, we won't save your link history or use it to improve your ads across Meta technologies."7. LinkedIn Ad Prices Surge Amid Advertiser Boycott of Platform X - As of January 2, 2024, LinkedIn has experienced a significant surge in ad prices, a development crucial for small business owners to understand. This change, is attributed to increased demand following an advertiser boycott of another major platform, referred to as "X."The cost of ads on LinkedIn, a Microsoft-owned platform, has risen by as much as 30% in some cases. This increase is a direct result of advertisers shifting their focus from Platform X to LinkedIn. Leesha Anderson, Vice-President of Digital Marketing and Social Media at Outcast Ad Agency, noted that most of their clients have moved away from Platform X and are now focusing on LinkedIn.Despite the steep increase in prices, marketers are reporting substantial returns on their investments in LinkedIn ads. Advertisers are seeing up to 20% ROI, meaning for every $100 spent, they are generating profits of $120. This high ROI is particularly noteworthy given the increased costs of LinkedIn campaigns compared to those on Meta's platforms, where the cost per 1000 impressions can be as low as $10 to $15.LinkedIn's ad prices are determined by an auction system based on market demand. The greater the demand, the higher the ad price. This system has led to the current surge in prices due to the influx of advertisers from Platform X.The platform's annual ad revenue soared by 101% year-on-year in 2023, reaching almost $4 billion. Insider Intelligence forecasts that this growth will continue, with an additional 141% increase expected in 2024.Penry Price, LinkedIn's Vice-President of Marketing Solutions, attributed the increased investment in LinkedIn ads to the platform's unique targeting capabilities. LinkedIn claims to have twice the buying power of the average web audience, with four out of five members driving business decisions.For small business owners, this information is vital. While LinkedIn presents a solid alternative for advertising, especially in light of the boycott of Platform X, the increased costs must be considered. The platform's robust targeting capabilities and high ROI potential make it an attractive option, but businesses must carefully assess their budgets and advertising strategies to ensure the best use of their resources.

Matt Campbell – The Butterfly Effect Matt and I were both commenting on a post on Facebook and he replied “The Butterfly Effect”, and I said that we have to come on the podcast to talk about it. What is the Butterfly Effect? It's that a small change can make a big difference, often far away and without any real connection. We're expanding on that in this episode. Tune in for some ideas on how small decisions and opportunities probably got you to where you are today, and can get you to where you want to go.Matt Campbell is the founder of My Wedding Songs - a resource of wedding song suggestions. He is the author of two wedding planners: 'Wedding Songs Planner' and 'The Wedding Music Toolkit'. Matt hosts the 'Wedding Songs Podcast'. Matt shares music inspiration in his weekly newsletter the 'Wedding MusicLetter'.Search Engine Optimization is on the minds of many wedding and event pros. Matt Campbell became knowledgeable about it for his business, MyWeddingSongs.com and he and I are had a follow up conversation to our one about his niche. In this new episode we talk about SEO and how you can learn to improve it for your website.Matthew (Matt) Campbell is the owner of My Wedding Songs. He has written for Rolling Stone, Mobile Beat Magazine, and DJ Times. Matt hosts the Wedding Songs Podcast and is the author of the Wedding Music Playlist. His work has been referenced in Forbes, The Knot, and Style Me Pretty.www.MyWeddingSongs.comBooks Matt Mentioned on the podcast:Play Bigger - https://amzn.to/3lui0DZ Blue Ocean Strategy - https://amzn.to/3in3CeJ SEO Tools Matt mentioned on the podcastUbersuggest - https://neilpatel.com/ubersuggest/Google Keyword Planner (part of Google Ads) - https://ads.google.com/home/tools/keyword-planner/MozBar for Chrome - https://chrome.google.com/webstore/detail/mozbar/eakacpaijcpapndcfffdgphdiccmpknp?hl=enYoast SEO - https://wordpress.org/plugins/wordpress-seo/Google Analytics - https://analytics.google.comBonus tool! Screaming Frog - https://www.screamingfrog.co.uk/seo-spider/If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at Alan@WeddingBusinessSolutions.com or visit my website Podcast.AlanBerg.comPlease be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com 

Episode 192 contains the Digital Marketing News and Updates from the week of Dec 18-22, 2023.1. Site Structure Strategy - Understanding the basics of SEO (Search Engine Optimization) can significantly enhance your online presence. Gary Illyes from Google has recently shed light on the importance of using a hierarchical site structure for SEO, a strategy crucial for making your website more accessible and understandable to both users and search engines.Illyes explains two types of site structures: hierarchical and flat. A flat site structure links every page directly from the home page, making each page just one click away. This approach was popular when sites relied heavily on web directories and reciprocal linking. However, as Google reduced the influence of PageRank as a ranking factor, the flat structure became less relevant.In contrast, a hierarchical site structure organizes content from general to specific. The home page covers the most general topic, with links to categories, subcategories, and individual pages that delve into more specific topics. This structure not only makes it easier for users to navigate your site but also helps search engines understand and categorize your content effectively.A hierarchical structure offers several advantages: Improved User Experience: It makes it easier for visitors to find what they're looking for, enhancing their overall experience on your site. Better SEO: By clearly categorizing your content, search engines can more easily index and rank your pages. Flexibility: It allows you to create distinct sections on your site, like a news section, which can be crawled and indexed differently by search engines. The choice between a hierarchical and a flat structure depends on your site's size and complexity. For larger sites with diverse content, a hierarchical structure is more beneficial. It allows for better organization and easier management of different content sections. He explained, "hierarchical structure will allow you to do funky stuff on just one section and will also allow search engines to potentially treat different sections differently. Especially when it comes to crawling. For example, having news section for newsy content and archives for old content would allow search engines to crawl news faster than the other directory. If you put everything in one directory that's not really possible."For small business owners, adopting a hierarchical site structure, as suggested by Gary Illyes from Google, can significantly improve your website's SEO performance. It's not just about organizing content; it's about making your site more accessible and relevant to both your audience and search engines. By implementing this structure, you can enhance user experience, improve search rankings, and ultimately drive more traffic to your site.2. Decoding the Dec 21 Spam Attack: Key Lessons to Elevate Your SEO Strategy! - On December 21, 2023, Google's search results were overwhelmed by a massive spam attack. This event highlights the vulnerability of search engines to spam tactics and the potential impact on businesses relying on online visibility.The attack involved numerous domains ranking for hundreds of thousands of keywords, indicating a large-scale operation. The spam was first noticed when almost all top search results for specific queries, like "Craigslist used auto parts," turned out to be spam, except for a few legitimate listings.The spam sites exploited three main opportunities within Google's ranking system: Local Search Algorithm: This algorithm is more permissive, allowing local businesses to rank without many links. Spammers used this to their advantage, targeting local search queries. Longtail Keywords: These are low-volume, specific phrases. Due to their low competition, it's easier for spammers to rank in these areas. New Domain Advantage: Google gives new sites a short period of 'benefit of the doubt' to rank in search results. Many spam domains were newly registered, exploiting this window. The effectiveness of this technique lies in the different algorithms Google uses for local and non-local searches. Local search algorithms are more lenient, allowing these spam sites to rank with minimal effort. he December 21, 2023, spam attack on Google's search results offers valuable insights for business owners looking to enhance their SEO strategies. This incident, where numerous domains ranked for an unusually high number of keywords, sheds light on the vulnerabilities and opportunities within Google's ranking system.Key Learnings from the Spam Attack Exploiting Low-Competition Areas: The spam attack targeted low-competition keywords, particularly in local search and longtail queries. For legitimate businesses, this highlights the potential of focusing on niche, specific keywords where competition is lower, increasing the chances of ranking higher. Understanding Google's Algorithms: The spammers took advantage of the local search algorithm's leniency and the initial ranking boost given to new domains. This underscores the importance of understanding how different SEO factors work, including the impact of new content and the specific requirements of local SEO. The Power of Longtail Keywords: The attack successfully utilized longtail keywords, which are specific and often less targeted by major competitors. For businesses, incorporating longtail keywords into their SEO strategy can capture niche markets and attract highly targeted traffic. Applying These Insights to Your SEO Strategy Focus on Local SEO: If you're a local business, optimize for local search queries. Ensure your business is listed accurately on Google My Business, and use local keywords in your website's content. Leverage Long Tail Keywords: Conduct thorough keyword research to identify longtail keywords relevant to your business. These keywords can drive targeted traffic and are generally easier to rank for. Monitor New Trends and Updates: Stay informed about the latest SEO trends and Google algorithm updates. Understanding these changes can help you adapt your strategies effectively. Diversify Your Online Presence: Don't rely solely on organic search rankings. Utilize social media, email marketing, and other channels to build a robust online presence. 3. Is Your Company Blog Google News Worthy? - Google's John Mueller addressed a crucial question: Can company blogs be eligible for Google News? This is particularly relevant for small business owners seeking to expand their reach and visibility online.Mueller clarified that while he works on search, which is somewhat separate from Google News, there's nothing in Google News content policies specifically excluding company blogs. This opens up an opportunity for business blogs to be featured, provided they meet certain criteria.To be considered for Google News, your blog content must adhere to specific guidelines. These include: Clear Dates and Bylines: Each article should have a visible publication date and author byline. Author, Publication, and Publisher Information: Details about the authors, the publication, and the company or network behind the content are essential. Contact Information: Providing contact details adds credibility and transparency to your content. While Google can automatically discover news content, being proactive can increase your chances. You can submit your blog URL for consideration through Google's Publisher Center. This step is crucial for small business owners looking to leverage their company blog for greater visibility.FYI: Google News does feature content from company blogs. For instance, GridinSoft company's blog and Adobe's company webpage have been shown in Google News. This demonstrates that while dedicated news sites are more common, company blogs that publish news are also considered.For small business owners, this information is a game-changer. It means that your company blog has the potential to be featured in Google News, provided it meets Google's content policies. This can lead to increased exposure, traffic, and potentially, a steady stream of advertising income. It's an opportunity to elevate your content strategy and expand your digital footprint in a meaningful way.4. Perfect SEO Isn't a Reality for Your Business - Google's John Mueller in his last SEO office hours of December 2023, where he stated, "no SEO is perfect." This insight is particularly relevant for business owners who may feel overwhelmed by the constantly evolving landscape of SEO.SEO is an ever-changing field, influenced by the continuous evolution of the internet, search engines, and user behavior. This fluidity means that what works today in SEO might not be as effective tomorrow. The technical elements like structured data and quality considerations are always in flux, making the idea of achieving 'perfect' SEO unattainable.Despite the impossibility of perfect SEO, Mueller emphasizes the importance of engaging in SEO practices. The goal isn't to achieve perfection but to adapt and evolve with the changes. SEO remains a crucial element in enhancing online visibility, driving traffic, and improving user engagement.Key Takeaways for Business Owners Adaptability is Key: Stay informed about the latest SEO trends and algorithm updates. Being adaptable in your SEO strategy is more valuable than striving for perfection. Focus on Quality and Relevance: Instead of chasing perfection, concentrate on creating high-quality, relevant content that resonates with your audience and adheres to SEO best practices. Continuous Learning and Improvement: SEO is a journey, not a destination. Regularly review and update your SEO strategies to align with current best practices and user preferences. Don't Be Discouraged: The complexity of SEO can be daunting, but don't let the pursuit of perfection discourage you. Even small, consistent efforts in SEO can yield significant benefits over time. For small business owners, understanding that 'no SEO is perfect' can be liberating. It shifts the focus from chasing an unattainable goal to developing a flexible, quality-focused approach that grows with your business and the digital landscape. Embracing this mindset allows you to navigate the complexities of SEO with more confidence and less stress, ultimately leading to a more robust and effective online presence.5. Does a Double Slash in URLs Affect Your SEO? - Google's Gary Illyes addressed a common query: does a double forward slash in a URL affect a website's SEO? Double forward slashes in URLs often result from coding issues in the CMS (Content Management System) or the .htaccess file. This can lead to the creation of duplicate webpages that differ only in their URL structure. Resolving this issue isn't as simple as rewriting the URL to remove the extra slash; the root cause must be identified and corrected.Gary Illyes clarified that from a technical SEO perspective, having double slashes in a URL is not problematic. According to RFC 3986, section 3, a forward slash is a standard separator in URLs and can appear multiple times, even consecutively. However, from a usability standpoint, double slashes are not ideal. They could potentially confuse users and some web crawlers.The usability of a website is crucial because it can affect user satisfaction and, indirectly, the site's popularity and visibility. If a site is difficult to navigate or understand, it may deter users and reduce the likelihood of being recommended or linked to by other sites. Similarly, anything that causes confusion for web crawlers can directly impact SEO. It's essential for a site to be easily crawlable and understandable.To avoid potential issues: Regularly check your website for double slashes and other URL anomalies. Consult with an htaccess expert or a developer to identify and fix the source of the problem. Use tools like Screaming Frog to pinpoint where the double forward slash issue starts, providing clues to the underlying technical issue. For small business owners, understanding and addressing these seemingly minor details can make a significant difference in SEO performance. While Google may be able to navigate through such issues, relying on this is not a best practice. Proactively managing your site's technical health ensures a better user experience and optimizes your site for search engines.6. DBAs Now Accepted for Advertiser Verification! - Google Ads has made a change to its Advertiser Verification Program and now accepts DBAs (Doing Business As) or trade names for verification. This development is particularly important for small business owners who often operate under trade names or DBAs.Previously, the Google Ads Advertiser Verification Program required advertisers to use their legal business names for verification. This posed a challenge for many businesses that operate under a DBA or a trade name different from their legal name. With this update, Google Ads acknowledges the common practice of using DBAs and adapts its verification process accordingly.Implications for Business Owners Broader Accessibility: This change makes the verification process more accessible to a wider range of businesses, especially small and medium-sized enterprises that commonly use DBAs. Brand Consistency: Businesses can now maintain brand consistency across their advertising and legal documentation. This is crucial for brand recognition and trust among consumers. Simplified Verification Process: The inclusion of DBAs simplifies the verification process for many businesses, reducing the administrative burden and potential confusion. To be verified under a DBA or trade name, the legal document submitted for verification must include both the legal name and the DBA/trade name. This ensures that Google can accurately associate the trade name with the legal entity behind it.7. Reservation Campaigns in YouTube Ads - YouTube/Google Ads has simplified the process of setting up reservation video campaigns, a type of advertising that offers fixed-rate impressions, ideal for brand awareness and product promotions.Reservation campaigns are a form of advertising where ad placements are purchased in advance at a fixed rate, typically on a cost-per-thousand impressions (CPM) basis. Unlike auction-based ads, where placements are bid on in real-time, reservation campaigns guarantee ad placement, making them ideal for high-impact advertising and ensuring visibility for crucial campaigns.Key Features of the New System Self-Service Options: Advertisers can now easily set up reservation video campaigns through Google Ads, streamlining the process of buying high-visibility ad placements like YouTube Select lineups and Masthead. Enhanced Targeting Options: The update includes advanced targeting capabilities, such as YouTube Select topic and interest-based targeting, along with demographic targeting, allowing advertisers to reach their desired audience more precisely. Access to Premier Content: Advertisers gain access to prominent placements like the YouTube Masthead and premier content via YouTube Select, ensuring a broader audience reach. Diverse Ad Formats: The system offers various ad formats, including non-skippable in-stream ads and bumper ads, catering to different campaign needs and audience preferences. Benefits for Business Owners Greater Control and Visibility: With fixed-rate impressions and guaranteed placements, reservation campaigns offer more control over ad impressions and higher visibility for your brand. Targeted Reach: The expanded targeting options enable businesses to tailor their campaigns more effectively, reaching the right audience with relevant content. Efficiency and Flexibility: The streamlined process saves time and effort, allowing businesses to focus more on the creative aspects and strategy of their campaigns. For small business owners, Google's update to reservation video campaigns on YouTube simplifies the process of creating impactful brand awareness and product promotion campaigns, leveraging YouTube's vast audience. Familiarizing yourself with this new system and aligning your campaigns with Google's policies will be key to maximizing your brand's exposure on one of the world's most popular video platforms.

Chris Long is the VP of Marketing for the Go Fish Digital team. He works with unique problems and advanced search situations to help clients improve organic traffic through a deep understanding of Google's algorithm and web technology. In This Conversation We Discuss: (50 Characters)[00:45] Intro[01:07] ChatGPT for SEO[02:28] ChatGPT for more technical things[03:07] Utilizing ChatGPT for auditing[04:26] Setting up a Shopify site with the help of ChatGPT[06:00] Figuring out your category page strategy[07:16] Generating feedback from ChatGPT for page setup[08:08] ChatGPT for product reviews[08:55] Using ChatGPT to import third-party data[09:36] Prompting ChatGPT to create a visualization[10:47] Using ChatGPT for CRO and SEO[11:29] Embracing AI as marketers [12:51] ChatGPT as a baseline for every marketer's output[13:12] Marketers on ChatGPT as part of SEO workflow[13:56] ChatGPT vs a strong technical SEO[14:55] Weak mathematical functionality of ChatGPT[15:26] Verifying ChatGPT's content accuracy & sensitivity[16:00] Checking information quality for health & finance [16:34] Drawbacks of taking ChatGPT at face value[17:46] Technical skills made accessible by ChatGPT[19:01] AI tools help create new custom solutions[19:32] How to reach out to Go Fish Digital Resources:Subscribe to Honest Ecommerce on YoutubeMost-awarded, data-first digital agency in the United States by the Global Search Awards gofishdigital.com/Follow Chris Long on LinkedIn linkedin.com/in/chris-long-marketing/Follow Chris Long on Twitter twitter.com/gofishchrisIf you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

In this episode, we dive deep into the technical side of SEO. We discuss crucial aspects such as optimizing site speed, managing crawl budget, and ensuring proper indexing for improved search engine visibility. If you're aiming to enhance your website's technical SEO performance, this episode is a must-listen. -=-=-=-=- Tools & resources discussed in this episode: [Blog Post] 10 Technical SEO Tips to Instantly Boost Your Traffic - https://www.99signals.com/technical-seo-tips/ Semrush - Sign up for a 14-day free trial of Semrush Pro - https://www.99signals.com/go/semrush-pro-offer/ Yoast SEO WordPress Plugin - https://wordpress.org/plugins/wordpress-seo/ Broken Link Checker WordPress Plugin - https://wordpress.org/plugins/broken-link-checker/ Check My Links Chrome Extension - https://chrome.google.com/webstore/detail/check-my-links/ojkcdipcgfaekbeaelaapakgnjflfglf Google Search Console - https://search.google.com/search-console/about Screaming Frog - https://www.screamingfrog.co.uk/seo-spider/ WP Rocket - https://www.99signals.com/go/wp-rocket/ Google PageSpeed Insights - https://pagespeed.web.dev/ Bunny CDN - https://bunny.net/cdn/ Cloudflare CDN - https://www.cloudflare.com/application-services/products/cdn/ TinyPNG - https://tinypng.com/ -=-=-=-=- BONUS RESOURCES + FREE DOWNLOADS If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills: ⁠⁠The Ultimate Blogging Toolkit⁠⁠ (⁠⁠https://ebooks.99signals.com/blogging-toolkit⁠⁠) - This eBook features 75+ marketing tools to help you blog better and boost your traffic! ⁠⁠The Ultimate Guide to Link Building⁠⁠ (⁠⁠https://resources.99signals.com/link-building-ebook⁠⁠) - Learn 25 powerful strategies to build high-quality backlinks, improve search engine rankings, and drive targeted traffic to your site. ⁠⁠The Essential Guide to Link Building with Infographics⁠⁠ (https://resources.99signals.com/infographic-backlinks-pdf) -  Did you know you could build high-quality, authoritative backlinks with well-designed infographics? This PDF guide will show you how you can easily design an infographic and quickly build high-quality backlinks to supercharge your SEO. ⁠⁠Top-rated articles at 99signals⁠⁠ (⁠⁠https://www.99signals.com/best/⁠⁠) -  This page contains a list of all the top-rated articles on my blog. It's a great place to get started if you're visiting 99signals for the first time. -=-=-=-=- Visit ⁠⁠https://www.99signals.com⁠⁠ for more insights on SEO, blogging, and marketing. --- Send in a voice message: https://podcasters.spotify.com/pod/show/sandeep-mallya/message

This is the '90-Day Website Mastery Podcast', a fun and action packed series about feeling proud of your website again!Hosted by Jonny Ross and Pascal Fintoni who will share decades of experience in website design and management to transform your website into an online destination your customers will talk about.Tune in for actionable tips, practical advice and inspiring website stories!THE SEGMENTS:You ask, we answerOne question submitted by the community or researched online (i.e. google instant, Answer The Public) and answered by Pascal and Jonny:Is blogging still relevant in 2023?Jonny and Pascal will discuss the importance of blogging and its relevance for business development activities, importantly will blogging survive the appeal of AI-powered content?Website StoriesOne article, or podcast, video, infographic, etc. reviewed by Jonny and Pascal who share their reactions and lessons:For this episode, we have chosen an article from the Think With Google series: How Currys drove 40M views by leaving no questions unanswered by Matthew Davies, Digital Advertising Manager at electrical retailer Currys.https://www.thinkwithgoogle.com/intl/en-gb/marketing-strategies/video/currys-youtube-search-trends/A case study about the Curry's ‘“No Questions Unanswered” back-to-school creative campaign.The Website Engine RoomTwo apps, software solutions or kit (one each) that can make life easier as a website manager and website content creator:Pascal Fintoni: Add options to your bank of photos and illustrations with https://stock.adobe.com/uk/free and combined it with https://www.adobe.com/express/ for some swift and sharp editingJonny Ross: https://publer.io/jonnyross Publer is a virtual social media superhero lets you collaborate, schedule & analyze posts. Simply add new posts to your queue and let Publer automatically schedule them. The Website Call To ActionThe ONE change or adjustment that you should be making to your website right now:Jonny Ross: When did you last check for broken links, you can use Search Console, Screaming Frog, Rank Math, Redirection, SEMRush, there is literally no excuse!!Pascal Fintoni: organise a team meeting or join a mastermind group to come up with your next core themes and hooks for your content marketing from blog/vlog series to social media posts.We will be back with another podcast episode, in the meantime feel free to send your questions, share your preferred app and links to your website once you have made the changes we spoke about, we would love to give you a shout out!Jonny and Pascal–Find out more about our 90 Day Website Mastery Programme: https://90daymarketingmastery.com/ Get in touch with your co-hosts:Jonny...

Got a Minute? Checkout today's episode of The Guy R Cook Report podcast - the Google Doc for this episode is @ 20230622 How to fix Non-indexable URLs in Screaming Frog ----more---- Support this podcast Subscribe where you listen to podcasts I help goal oriented business owners that run established companies to leverage the power of the internet Contact Guy R Cook @ https://guyrcook.com The Website Design Questionnaire https://guycook.wordpress.com/start-with-a-plan/ In the meantime, go ahead follow me on Twitter: @guyrcookreport Click to Tweet Be a patron of The Guy R Cook Report. Your help is appreciated.   https://guyrcook.com https://theguyrcookreport.com/#theguyrcookreport Follow The Guy R Cook Report on Podbean iPhone and Android App | Podbean   https://bit.ly/3m6TJDV Thanks for listening, viewing or reading the show notes for this episode. Vlog files for The Guy R Cook Report are at video episodes of The Guy R Cook Report Have a great new year, and hopefully your efforts to Entertain, Educate, Convince or Inspire are in play vDomainHosting, Inc 3110 S Neel Place Kennewick, WA 509-200-1429

Der findes et hav af SEO tools derude, og i dagens episode får du indblik i, hvilke tools Thomas Rosenstand benytter, når han arbejder med søgemaskineoptimering. Listen er ikke lang, men den dækker alt, hvad du har brug for, hvis du vil til tops i Google. Lyt med og hør, hvordan han bruger følgende tools: Screaming Frog, StoryBase, Ahrefs, CTR Tool (StoryBase), TechnicalSEO.com, Web Developer Extenstion og GSC.

We are talking to  Stephanie Long all about using the SEO tool ScreamingFrog to audit the image sizes on your site!This is a doozy! Catch the YouTube video here!Stephanie Long has been doing SEO for 10 years. She began her own firm SMM SEO Agency, and specializes in helping tech companies.Welcome to the Simple and Smart SEO Show!Share us with a friend!Apply for a $99 SEO Site Audit!Leave a text or voice note.Watch the episode on Youtube so you can follow along with our screenshares!1. Screaming Frog is a tool that helps you determine if your images are too large and slowing down your website speed.Screaming Frog is a good tool for image compression suggestions.Screaming Frog is free up to 500 website pages.2. Stephanie uses Excel to export image data from Screaming Frog so that she can then upload it into Google Sheets for easier analysis.Image sizes, smallest to largest: kb, b, mb, gb, bConvert bytes to pixels by inputting your numbers into this converter tool.You can also convert bytes to pixels manually by using this formula from pixelconverter.com:Pixels resolution = (8*bytes value)/(bit value) then:Width in pixels = pixels resolution*aspect rationHeight in pixels = pixels resolution*(1/aspect ratio)Stephanie can be found at: StephanieMarieMarketing.com Instagram LinkedIn Dev InterruptedWhat the smartest minds in engineering are thinking about, working on and investing in.Listen on: Apple Podcasts SpotifyIf you're looking for a unique, handcrafted way to spruce up your home or office, then Collage and Wood is the perfect place for you! We offer a range of beautiful wooden signs that are perfect for any occasion. Our talented team of artists will work with you to create a sign that perfectly suits your needs. So why wait? Visit Collage and Wood today!Support the showJoin the private podcast—SEO ShortsBe our (podcast) guest! Apply hereB's One-Stop SEO cheat sheetbrittanyherzberg.com / Instagram 10,000 Jasper words FREE!crystalwaddell.comGet the Show merch!

La jornada laboral de 5 horas con Rubén AlonsoEntrevista al Blogger Rubén Alonso de https://miposicionamientoweb.es/Accede a la comunidad de Telegram desde https://borjagiron.com/telegramPreguntas: Quién eresPodcast Yo soy blogueroVídeo podcast en Twich con Ángel Rodríguez. Estupidez digital.Cómo ganas dinero¿Cuantas visitas tienes?¿Trabajas solo?Cómo aprendes¿Algún proyecto nuevo?Cómo creas contenido3 consejos alguien quiera ganar dinero online¿Google Ads y Google Adsense y Monetizer?Webs de nicho. Apps de móvil.IA. chatGPT.¿Redes Sociales?¿Newsletter?Consejos SEO. Cómo hacer un estudio de palabras clave. https://kiwosan.com/. Google Search Console. Ahrefs versión gratis Webmaster Tools: https://ahrefs.com/es/webmaster-toolsCompra de Enlaces. Screaming Frog.GANAR con afiliación¿Cuánto tiempo trabajas?Automatizaciones: Santi Alonso. Make.Tu mayor éxitoDepender de GoogleInversionesTu mayor fracasoComunidad: Blog y newsletterTus referentes: Enrique Dans. Rand Fishkin. Sparktoro.Algún libro. Risto Mejide: NO BUSQUES TRABAJO. 50 excusas para no autoemplearse - https://amzn.to/3BR1dlXTu lugar favoritoTwitch Make herramienta de automatización como Zapier Telegram T.me/miposicionamientoweb chollosmarketing Deepl.com Traductor Appsumo Impact.com TikTok Twitter https://hypefury.com/es/ @rubenalosoes Recuerda suscribirte al podcast para no perderte el resto de noticias, novedades, trucos y tendencias del mundo del SEO. Si te ha gustado comparte el episodio, dale a me gusta, deja 5 estrellas o comenta el episodio. Me ayudarás a seguir creando episodios completamente gratis. Grupo Telegram: https://borjagiron.com/telegram También puedes acceder completamente gratis al curso de SEO desde https://triunfacontublog.com Soy Borja Girón, has escuchado el podcast SEO para Google, nos escuchamos en el próximo episodio.

Cómo vivir de un blog en 2023 con Rubén Alonso Entrevista al Blogger Rubén Alonso de https://miposicionamientoweb.es/ Accede a la comunidad de Telegram desde https://borjagiron.com/telegram Preguntas: Quién eresPodcast Yo soy blogueroVídeo podcast en Twich con Ángel Rodríguez. Estupidez digital.Cómo ganas dinero¿Cuantas visitas tienes?¿Trabajas solo?Cómo aprendes¿Algún proyecto nuevo?Cómo creas contenido3 consejos alguien quiera ganar dinero online¿Google Ads y Google Adsense y Monetizer?Webs de nicho. Apps de móvil.IA. chatGPT.¿Redes Sociales?¿Newsletter?Consejos SEO. Cómo hacer un estudio de palabras clave. https://kiwosan.com/. Google Search Console. Ahrefs versión gratis Webmaster Tools: https://ahrefs.com/es/webmaster-toolsCompra de Enlaces. Screaming Frog.GANAR con afiliación¿Cuánto tiempo trabajas?Automatizaciones: Santi Alonso. Make.Tu mayor éxitoDepender de GoogleInversionesTu mayor fracasoComunidad: Blog y newsletterTus referentes: Enrique Dans. Rand Fishkin. Sparktoro.Algún libro. Risto Mejide: NO BUSQUES TRABAJO. 50 excusas para no autoemplearse - https://amzn.to/3BR1dlXTu lugar favoritoTwitch Make herramienta de automatización como Zapier Telegram T.me/miposicionamientoweb chollosmarketing Deepl.com Traductor Appsumo Impact.com TikTok Twitter https://hypefury.com/es/ @rubenalosoes Recuerda suscribirte al podcast para no perderte el resto de noticias, novedades, trucos y tendencias del mundo del SEO. Si te ha gustado comparte el episodio, dale a me gusta, deja 5 estrellas o comenta el episodio. Me ayudarás a seguir creando episodios completamente gratis. Grupo Telegram: https://borjagiron.com/telegram También puedes acceder completamente gratis al curso de SEO desde https://triunfacontublog.com Soy Borja Girón, has escuchado el podcast SEO para Google, nos escuchamos en el próximo episodio.

Ethan Smith is the CEO of Graphite, a boutique growth agency that's helped companies like MasterClass, Thumbtack, Robinhood, Medium, and Honey develop and execute their SEO strategies. SEO is one of the least-understood levers for growth, while also one with the biggest payoff. This episode is a true master class on all things SEO. Ethan shares a wealth of information, including when you should begin investing in SEO, how to build an SEO team, and the three main buckets of SEO. He explains the difference between topics and keywords, gives the exact heuristics and tools to help you be successful in developing and implementing your own SEO strategy, and also goes deep on how to deal with roadblocks and advocate for resources.—Find the full transcript here: https://www.lennyspodcast.com/the-ultimate-guide-to-seo-ethan-smith-graphite/#transcript—Where to find Ethan Smith:• Twitter: https://twitter.com/ethan_l_s• LinkedIn: https://www.linkedin.com/in/ethanls/• Graphite: https://www.graphitehq.com/—Where to find Lenny:• Newsletter: https://www.lennysnewsletter.com• Twitter: https://twitter.com/lennysan• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/—Thank you to our wonderful sponsors for making this episode possible:• Coda: https://coda.io/lenny• Mixpanel: https://mixpanel.com/startups• Lemon.io: https://lemon.io/lenny—Referenced:• Topical Authority Analysis: https://bit.ly/topical-authority-tool• SEO Link Analysis: https://bit.ly/diagnostic-internal-links• SEO Links API: https://bit.ly/graphite-internal-links-api• Screaming Frog: https://www.screamingfrog.co.uk/seo-spider/• Brandon Lee of Power: https://www.linkedin.com/in/brandonhli• Similarweb traffic analysis: https://www.similarweb.com/• MasterClass: https://www.masterclass.com/• BetterUp: https://www.betterup.com/• NerdWallet: https://www.nerdwallet.com/• HubSpot: https://www.hubspot.com/• Ahrefs: https://ahrefs.com/• Semrush: https://www.semrush.com/• Google Search Console: https://search.google.com/search-console/about• Clearscope: https://www.clearscope.io/• Yuriy Timen on Lenny's Podcast: https://www.lennyspodcast.com/how-to-grow-a-subscription-business-yuriy-timen-grammarly-canva-airtable/• Gokul Rajaram on Lenny's Podcast: https://www.lennyspodcast.com/gokul-rajaram-on-designing-your-product-development-process-when-and-how-to-hire-your-first-pm-a-playbook-for-hiring-leaders-getting-ahead-in-you-career-how-to-get-started-angel-investing-more/• Luc Levesque on Twitter: https://twitter.com/luclevesque• Search Off the Record: https://podcasts.apple.com/us/podcast/search-off-the-record/id1512522198• GPT-3: https://gpt3demo.com/apps/openai-gpt-3-playground—In this episode, we cover:(03:53) Ethan's background(07:53) Why technical audits are the biggest myth in SEO(10:05) When to invest in SEO(16:09) Heuristics to determine if SEO is worth it(18:36) The three buckets of SEO: programmatic, editorial, and technical(23:30) The process for creating an SEO strategy(27:00) Why you shouldn't be too formulaic (28:33) What is site engagement?(29:31) Which pages need to be indexed(31:49) Topics vs. keywords(36:33) How to mine competitors' sites for information(37:41) Useful tools for developing your SEO strategy(40:14) How long will it take to see results?(45:16) Factors to consider when looking to hire an SEO person(47:33) The functions of a programmatic SEO person(49:19) How to do testing(54:06) Editorial SEO strategy(57:14) How to scale based on the size of the site(59:51) Page types(1:01:53) How to win in a topic category(1:03:12) How to build solid hypotheses and test them (1:06:13) How to deal with roadblocks and advocate for resources(1:08:54) How topical and domain authority are determined(1:16:43) The power of internal links(1:24:32) Why AI is not usually useful for content creation(1:28:31) Final tips for getting started with SEO—Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com. Get full access to Lenny's Newsletter at www.lennysnewsletter.com/subscribe

1. Recommendations In Google Analytics - Google Analytics now has tailored recommendations to help users become aware of new features by reviewing your property's history, settings, and trends across Analytics. The recommendations appear in the Insights and Recommendations section of the homepage, as well as throughout Analytics wherever they're relevant.Going forward, you should check you Google Analytics accounts regularly for outages, updates, and, now, recommendations. As always, we discourage enabling auto-apply recommendations.2. HTTPS Report In Google Search Console - Google has announced it will begin rolling out a new HTTPS report in Search Console.  The announcement came via Google's Search Central Blog and indicated the search engine expects the launch process to take a few months. This new report will show how many indexed URLs on your site are HTTP and how many are HTTPS. With the ability to check a page's HTTP/HTTPS status from Search Console, Google can help us  address the issues that are causing the HTTPS URL indexing failure.3. Hey Google!, Can I Use STOP Words In My URL? - Stop Words are common words like “a”, “and”, and “the.” In the early days of search, those kinds of words used to not be considered important for SEO because they weren't considered important for search engines.Now someone asked John Muller of Google, “In Short, when using words from a page title in the URL, should I include stop words, too? For example, should I call a page why-is-the-sky-blue.html or why-sky-blue.html?”To this question, Muller answered “Words in URLs only play a tiny role for Google Search. I would recommend not overthinking it. Use the URLs that can last over time, avoid changing them too often and try to make them useful for users. Whether you include stop words in them or not, decide to use numeric IDs, that's totally up to you.”4. Hey Google!, Is It A Good Idea To Target Keywords With Zero Search Volume? - During a recent Google Search Office hour, someone asked whether or not they should try ranking for zero search volume (targeting long tail search queries) keyword. Lizi Harvey from Google responded that “…You can optimize for whatever keywords you want. And it's not always about the keywords that have the most volume. I would think about how people should find your page and target those keywords.”Lizzi's answer is similar to what's written in Google's documentation in the SEO Starter Guide. The SEO starter guide document also recommends thinking about how users might find a webpage. What's interesting is that they suggest thinking of how different readers might search depending on their knowledge or experience level. Someone who's new to a topic might search with unconventional phrases while someone who's experienced will use the jargon that is commonly used. For example, someone new to saltwater fishing might search for saltwater fishing lures. Someone who is more experienced might search for a pikie metal lip plug (which is a handmade wooden lure that swims with a puppy tail wagging motion).5. Hey Google!, Will You Penalize Sites That Look The Same? - Google's John Mueller answered the question if Google penalizes sites that are nearly identical. Mueller used examples of different levels of similarity between sites and suggested which one to avoid.“First off, there's no penalty or web spam manual action for having two almost identical websites. That said, if the URLs and the page content is the same across these two websites, then what can happen for identical pages is that our systems may pick one of the pages as a canonical page. This means we would focus our crawling, indexing and ranking on that canonical page. For pages that aren't identical, we generally index both of them. For example, if you have the same document on both websites, we'd pick one and only show that one in search. In practice, that's often fine. If you need both pages to be shown in search, just make sure they're significantly different, not just with a modified logo or color scheme.”John's answer is interesting because it provides an insight into how Google deals with actual duplicate content where the entire content is identical. In this case he says that it will canonicalize one version of the content, which means that it will choose one version of the content for ranking purposes. This can pose a problem for sites that syndicate their website content, which is why it's important for websites to require the publisher of the syndicated content to use a cross-domain canonical.6. Hey Google!, Is There A Benefit To Publishing Content Daily? - During a recent SEO Office hour, someone asked if adding content on a regular basis was helpful for ranking.The answer that was given from Google: “No. Posting daily or at any specific frequency for that matter doesn't help with ranking better in Google search results. However, the more pages you have in the Google index, the more your content may show up in search results.”It's been noted over the past few years that Google does not crawl all content. And if the content isn't crawled then it's not going to be indexed, which is important for ranking. Part of the reason why Google might not crawl that content is the overall quality of a website. “The other big reason why we don't crawl a lot from websites is because we're not convinced about the quality overall. So that's something where, especially with newer sites, I see us sometimes struggle with that. And I also see sometimes people saying well, it's technically possible to create a website with a million pages because we have a database and we just put it online. And just by doing that, essentially from one day to the next we'll find a lot of these pages but we'll be like, we're not sure about the quality of these pages yet. And we'll be a bit more cautious about crawling and indexing them until we're sure that the quality is actually good.”Getting crawled then is the first hurdle to ranking. Getting that crawled content indexed is the next step, which seems increasingly difficult for some publishers. In the past. John Muller has offered the recommendations for helping web pages get indexed: The first tip was to make sure the pages can be crawled and that there isn't a technical reason why a site can't be crawled. He suggested crawling your site to check how easily pages can be crawled. A site crawler like Screaming Frog will show 500 errors if the server is unable to serve the web pages. Similarly, check your Search Console for 500 errors because that is the classic indicator that the web host is having trouble serving web pages.  Promote the web pages that are having trouble getting indexed.”…So that when our systems look at your website, they say, oh this is actually a legitimate small business. We should try to index everything. Because especially if you're talking about a smaller website with a couple hundred pages, that feels like something where if we have a little bit of a hint then we'll go off and get all of that. If you're talking about an e-commerce site that has 500,000 pages then obviously (like) if we get all of those pages or not, that's a totally different story.” Use internal linking to help Google determine which content is important. “for example, that are linked from the home page are usually a sign that you care about these pages, so maybe we should care about them more.” Focus less on quantity and more on the quality of content.  7. Non Google Merchant Center feeds Are Eligible For Product Rich Results - Merchant Center feeds are no longer necessary to be eligible for product rich results. Google expanded eligibility for Merchant Listing search experiences and product snippets through the use of structured data. This change affects merchants, product review sites and product information aggregator sites. In the announcement, Google stated“Initially, product snippets in Google search results were primarily powered by schema.org Product structured data, and merchant listing experiences were primarily powered by product details supplied via a Google Merchant Center feed. Now merchants can be eligible for merchant listing experiences by providing product data on web pages without a Google Merchant Center account. This improved eligibility has in part been made possible by recent extensions to product-related properties and types in schema.org for areas such as apparel sizing and energy efficiency ratings.”Google also announced that it is removing from Search Console the Product structured data report and replacing it with two new reports. The new reports that are viewable within Search Console are: Merchant listings report - Merchants that sell products should use the merchant listing report. This report shows structured data issues related to the free listing experiences. Product snippets report - Sites that publish product reviews or don't sell products but use product structured data should use this report. This report shows structured data problems related to product snippets in search. The product snippets report absorbs the old product structured data report. The data from the old report is now available within this new report. 8. Google Now Supports Performance Max Campaigns In Ad Scripts - Ad scripts let you automate specific actions in your ad account, saving time and making management of large or multiple accounts much easier. Advertisers and developers using Google Ad scripts now have support for Performance Max campaigns. You can pause and enable the campaign, and modify most asset types. However, you won't be able to modify text assets or create new campaigns or asset groups. Furthermore, listing groups cannot be managed via Scripts. If you're interested in setting up your Performance Max campaign script, you can visit the AdsApp here. You can read the announcement from Google here.9. Google Ads Introduces “Manage” Tab In Recommendations - Google has added a “Manage” tab to give advertisers more control and flexibility over how recommendations are applied.  Maintain your ads - This option includes recommendations to improve your responsive search ads, remove redundant keywords, and update your conversion tracking Grow your business - This option helps with advanced recommendation optimizations such as upgrading keywords to broad match, maximizing conversions with auto bids, and adding store visits as conversions. Google says these new bundled recommendations give advertisers more flexibility, but this seems to do the opposite. You can select and deselect the options you want, but the options are broad and don't provide any details on what's being changed. If you don't know specifically what updates are being made, then the element of control is lost and Google gets the upper hand in terms of how "flexible" they can really be. Like any new Google feature, always make sure auto-apply is turned off until you've had the chance to test it for yourself.You can read the update from Google here.10. Google Rebrands Ad Extensions & Adds Features To Create Engaging Ads - Google has renamed the Google Ads extensions to "assets" plus it has released new workflows, tools and reports to "make it easy for you to deliver more engaging ads and provide you with helpful, actionable information about their performance."First off, Google's now referring to 'ad extensions' – like sitelinks, callouts and additional images - as ‘ad assets', which aligns the broader scope of Google's new approach to your various add-on elements. And with the shift to these being viewed as additional assets, Google's looking to make it easier to manage them as well, by providing a broader overview of the assets that you can include within your campaigns. Per Google:“As you create assets and apply them to your campaign, the preview tool will automatically update so you can see them in the context of your ad. In addition, Google Ads will now recommend assets based on your chosen campaign goal. For example, if you've selected “Leads” as your campaign objective, we'll automatically recommend that you add a lead form asset.”Google's also added a new ‘Ads & assets' menu, where it will display stats for all of the assets across your account, providing more context on which elements to include.There's also a new ‘Combinations' report, which will display sitelinks, callouts, and images alongside your headlines and descriptions, making it easier to review your ad approaches from a higher viewpoint.In combination, the new reporting tools will provide much more oversight of your Google campaigns, and their related elements, which could help to uncover new opportunities and options to optimize your results.Google says that unified reporting in the ‘Assets' page will roll out over the coming weeks for all campaign types that previously supported ad extensions, while the updated combinations report will roll out ‘in the next few months'.11. Microsoft Launches Multimedia Ads - Microsoft has announced new ad formats to be shown at the top of search results in Bing Search, Windows 11, and Microsoft Start. The new ad formats are collages of videos and images shown at the top of search results. On the right side, the search result is expanded and opens to a bigger window so the user never needs to click off the page. Here are the best practices and general guidelines for those thinking about taking advantage of the new formats: The responsive ad format uses Microsoft machine learning to combine images, headlines, and descriptions to create relevant visual ads To ensure your ad stands out, there will only be one Multimedia Ad per page. (This could also mean much higher costs.)  The ads leverage Creator tools which are available in the Ads platform. The tools allow you to extract images from your website, edit the images, crop, and add colors and filters  Use the Bulk API and Editor tool to create or modify Multimedia Ads in bulk  The new ad formats are available immediately where Bing Search is available. Soon, Microsoft will expand to new surfaces and experiences such as DSA and retail You can read the full announcement from Microsoft as well as review their case studies here.

In this week's episode, Jack Chambers-Ward is reunited with his co-host, Mark Williams-Cook to discuss all the latest SEO & PPC news including: Quick update on last week's rollout of GSC indexing report V17 of Screaming Frog Google linking to Youtube from organic product listings The Youtube shorts algorithm explained Full show notes, links and transcript available at search.withcandour.co.uk

In today's Daily SEO Tips video, I'm going to show you how to exclude URLS and folders in Screaming Frog. If you have any SEO questions, make sure to watch one of my other videos for more SEO tips. If you thought this video was helpful, click that subscribe for more SEO tips. https://www.youtube.com/c/CaseysSEO #seo #seotips #searchengineoptimization

Welcome back, Folx!Welcome to the episode featuring a screaming frog, a beautiful wedding, and noodle-less lasagna. This week we bring you the second half of Max's discussion about female-perpetrated IPV and its relevant implications in our lives and society. Because they spent so much time talking this week, Tracee has invited us back next week for her closing episode of the Tinder Swindler. Of course, we bring you only the most ridiculous profiles, including a handsome douchebag that gave Tracee her most recent 'like' on facebook dating. Max reads a few craigslist ads, including yet another (suprise!) douchebag who talks big game. Please visit our website for sources and sponsor links! PEACE :) Support the show (https://www.patreon.com/WIJDMpodcast)

Search Engine Optimization is on the minds of many wedding and event pros. Matt Campbell became knowledgeable about it for his business, MyWeddingSongs.com and he and I are had a follow up conversation to our one about his niche. In this new episode we talk about SEO and how you can learn to improve it for your website.Matthew (Matt) Campbell is the owner of My Wedding Songs. He has written for Rolling Stone, Mobile Beat Magazine, and DJ Times. Matt hosts the Wedding Songs Podcast and is the author of the Wedding Music Playlist. His work has been referenced in Forbes, The Knot, and Style Me Pretty.www.MyWeddingSongs.comBooks Matt Mentioned on the podcast:Play Bigger - https://amzn.to/3lui0DZ Blue Ocean Strategy - https://amzn.to/3in3CeJ SEO Tools Matt mentioned on the podcastUbersuggest - https://neilpatel.com/ubersuggest/Google Keyword Planner (part of Google Ads) - https://ads.google.com/home/tools/keyword-planner/MozBar for Chrome - https://chrome.google.com/webstore/detail/mozbar/eakacpaijcpapndcfffdgphdiccmpknp?hl=enYoast SEO - https://wordpress.org/plugins/wordpress-seo/Google Analytics - https://analytics.google.comBonus tool! Screaming Frog - https://www.screamingfrog.co.uk/seo-spider/Please be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com 

In this episode, you will hear Mark Williams-Cook & Jack Chambers talk about: Vehicle ads available to US advertisers SISTRIX's SERPS tools - https://sistrix.com/swc How to debug missing pages in Screaming Frog crawls AlsoAsked v1 has launched - https://alsoasked.com/ For full show notes and transcript, visit search.withcandour.co.uk

This episode we speak with Tomislav Rucevic a Digital Marketing Executive at Body Safety. Tomislav shares his indepth knoweldge of SEO in particular on page optimization. He explains the some of his day to day work like category restructuring. He gives a wonderful breakdown of Screaming Frog, one of his go to softwares and sees search engine journal as one of his go to sources for information.

Today is February 10th and I wanted to talk about Screaming Frog as well as the new Search Console URL Inspection API. Full Blog Post / Show Notes: https://opinionatedseo.com/s2e20Let's jump right in, what is screaming frog and what can you do with it?Let's start at the beginning, it's free but limited, and you don't run it online. The paid version is 149 pounds / year, or about $200 US dollars. So you are talking about $16 a month if you wanted to break it down that way. Buy it, write it off, and call it a day, it will save you that money in the first hour you use it.So what can it do?Screaming frog is an SEO spider, think GoogleBot but you get to save the data it captures.Here's a list of the top features for it:Find broken links, errors, and redirectsPage title and meta data analysisMet robots and directives reviewAudit hreflangDiscover exact duplicate pagesGenerate xml sitemapsCreate site visualizations.You can do up to 500 URLs in the free version, unlimited to your computer's capacity on the paid version.But the real power comes in when you use the paid version, and I'm going to just touch on a few of the features.Javascript rendering: Actually being able to view the page as a fully rendered version. This includes a screenshot as well as being able to review source code for the rendered version.We're using this to better understand how the rendering affects crawlability, as well as what's on the site and what isn't depending on JS.If you do any kind of client side rendering, using react, or just not seeing Google crawling your site like you think it should, this is a great way to better understand.URL Inspection API Integration - I was going to save this for last, but it's just too good to not put at the top of the list. There are a few integrations you get with screaming frog out of the box. 1 - Google Analytics 2 - Google Search Console - this includes the inspection API integration. 3 - Page speed insights And non Google related companies like Majestic for backlinks, ahrefs for things like backlinks and URL rating, and Moz for data like page authority and backlink info from their open site explorer metrics.Site VisualizationsCustom ExtractionMeta Tags - Titles, descriptions, etc You can even generate XML sitemapsFind out all pages that have broken links both internally and externally. 301s - Integration with the new Search Console URL Inspection API which was officially launched on January 31st, 2022 by Google - and it allows you to see indexation status of your URLs via an API. This was integrated in the latest release in the last few weeks and you'll see a good share of tutorials out there. You probably want to know - what am I doing with this new data, and what data do we get that we can use?First, the data is used to understand indexation status in Google, errors that are coming up, and last crawl date.And what am I doing with that data? Let's start with indexation status - you have a few variations of the summary of indexation, things like index and submitted, indexed not submitted in sitemap, crawled not indexed, discovered but not crawled, soft 404, error, and probably a few more I'm forgetting. By pulling this data on pages, you can get a better understanding of how Google sees your site.

Today we'll be talking about Google's ability to crawl large pages, who uses screaming frog, what backlink types are simply ignored, and was there an algorithm update over the last few days?Google's HTML size limit is in the 10's to 100's of megabytes. Confirmed via tweet by John Mueller. This was in response to a Bing Webmaster Tools notice. https://twitter.com/JohnMu/status/1468538974406946823Screaming Frog is one of the best pieces of software you can buy. It's somewhere around $150 - $200 for year and you run it locally on your system. It's invaluable for ad hoc reports, technical analysis and more. A recent reddit thread got a little more visibility when John Mueller chimed in that he personally pays for a license.https://www.reddit.com/r/SEO/comments/rrcji8/how_to_justify_screamingfrog_cost_to_my_boss/No Follow, User Generated Content, and Sponsored backlinks are all treated the same, basically they're ignored.https://twitter.com/JohnMu/status/1476140327174082564https://youtu.be/wdE3ElNf4LA?t=2036Confirmation - you don't need to keep a 301 redirect on an old domain for more than a year.https://twitter.com/JohnMu/status/1476583352828366854 According to recent SEMRush data, in December of this year was when things started getting really volatile. We saw a lot more movement than usual with Google and their products. In fact, this year is one of the most volatile years according to SEMrush.https://www.seroundtable.com/semrush-google-december-2021-most-volatile-32668.htmlAround December 27th and 28th we may have a Google search ranking algorithm unofficial update. It is not unusual for Google's search results to fluctuate without Google manually pushing an algorithm update. There's a lot of chatter especially in the affiliate groups..https://www.seroundtable.com/google-search-ranking-algorithm-jolt-32670.htmlThere are many strategies and tactics in the SEO world that seem completely backwards at first, but if you take them into consideration they may actually work. Aleyda Solis' recent Twitter thread asking “what's the most counterintuitive recommendation/implementation I've done over my career which paid off as expected?”  https://twitter.com/aleyda/status/1455613252663193605Also, while you are at it, sign up for her weekly SEO Fomo Newsletter @ https://www.seofomo.co/ 

When planning to drive traffic and, ideally, capture leads, it's essential to be certain your website is performing. Enter the Website Audit. A Website Audit can serve as a SWOT (strengths, weaknesses, opportunities, threats) analysis of sorts. It is an in depth research process examining your website, search engine optimization rankings, target audiences, messaging, platform opportunities, budgets, timeframes, conversion paths, brand and key success metrics. There are many technical components such as the hosting, your CMS (content management systems), the website and applications that impact the overall results of an online lead generation campaign. To begin, you'll want to get access to your Website & Search Analytics tools such as Google Analytics, Google Search Console, Clicky, Cloudflare, etc. Analyze website User Experience and elements which affect your rankings and visibility such as speed, content optimization, responsiveness, reviews, etc. Most website audits are built on a scoring model that assigns a score of 0 100 or a grade of A F like the audit below.To run a page speed test you can use these tools: https://developers.google.com/speed/pagespeed/insights/ https://gtmetrix.com/ https://tools.pingdom.com/ Other areas of the website include: Keyword Results Content Performance Form Testing Landing Page Conversion Rate Social Media Reviews Directory Listings On-page & Off-page SEO To properly assess how your website ranks across the top search engines you'll want to use tools like SEM Rush, Ahrefs, Screaming Frog, Spyfu and many others. These tools will help you gather information on how SERP's (search engine results page) see your website. The reports will also analyze your current and past website users, how they behave, where they come from, how long they stay on your website, etc. Keywords, Backlinks, Competitors and more will also be an important aspect of the website audit.  

In this week's episode, we're joined Nitin Manchanda, Founder of Botpresso. Nitin has helped companies including Trivago, Flipkart and Omio grow through organic search and today he joins us to share his advice on how to accelerate organic growth with the help of SEO automation tools and processes. In this episode we discuss: How SEO automation has developed over the last decadeHow AI and ML can be used to help scale content productionSoftware and services to help you get started with SEO automation projectsSEO automation software recommendations that will help you stay on top of critical technical SEO problemsWhy using automation in outreach might not be the best ideaHow Nitin would like to see SEO automation used in the future Referenced on this episode:OpenAI: https://en.wikipedia.org/wiki/OpenAIDeepL: https://www.deepl.com/en/translatorContentKing: https://www.contentkingapp.com/ Little Warden: https://littlewarden.com/RosaeNLG: https://rosaenlg.org/rosaenlg/2.1.4/about/nlg.htmlOnCrawl: https://www.oncrawl.com/ SpeedCurve: https://speedcurve.com/ Sistrix: https://www.sistrix.com/Screaming Frog: https://www.screamingfrog.co.uk/ CONNECT WITH NITIN / BOTPRESSOhttps://www.linkedin.com/in/nitman/https://twitter.com/_nitmanhttps://botpresso.com/ CONNECT WITH SCOTT:scott.colenutt@sitevisibility.comhttps://www.linkedin.com/in/scottcolenutt CONNECT WITH SITEVISIBILITY:https://www.sitevisibility.co.uk/ https://www.youtube.com/user/SiteVisibilityhttps://twitter.com/sitevisibilityhttps://www.facebook.com/SiteVisibilityhttp://instagram.com/sitevisibility For all show ideas, guest recommendations and feedback email marketing@sitevisibility.com See acast.com/privacy for privacy and opt-out information.

Kaspar Szymanski with Jason Barnard at Kalicube Tuesdays Kaspar Szymanski talks with Jason Barnard about SEO disasters. In this podcast Kasper and Jason talk about how to avoid SEO disasters such as incorrectly migrating your site, failing to correctly build links or even to simply rely on inaccurate tools such as Google Translate. Using his years of experience working with Google Kasper has a mountain of knowledge regarding the pitfalls businesses fall in and how to best they can climb out. Using examples, he explains how companies made SEO mistakes and how often it is unintentional and also avoidable. He explains that by simply bringing in a third party consultant with an impartial view on your website you can often catch these errors before it destroys your business. You can read more from Kaspar on these examples here https://searchengineland.com/seo-horror-stories-heres-what-not-to-do-339698 What you'll learn 00:03 Introducing Kaspar Szymanski02:29 What can you learn from looking into previous SEO disasters?03:40 Ranking on Kasper's personal Brand SERP04:57 What makes for a 'good' SEO disaster?06:11 SEO disaster #1: luxury retail brand09:16 Why did their rankings totally disappear?10:14 Was recovery feasible?10:50 How these mistakes could have been be avoided12:00 What timescale should you follow to migrate (content or domain) successfully13:39 The importance of having an outsider give an impartial review of your website14:44 SEO disaster #2: Travel price comparison site 16:27 Going international going wrong18:06 A takeaway for the audience regarding saving, preserving and retaining their servers' logs19:21 Legality of General Data Protection Regulation (GDPR) regarding server logs21:09 How can you help consultants fix your mistakes?21:54 What does Kasper recommend you do to successfully migrate a website when staying on the same domain?24:10 Migrating HUGE websites (500 million landing pages!)25:16 How site migration can be used as a way to improve your website26:42 Crawling tools such as Botify, DeepCrawl and Screaming Frog and how they can help with your site migration27:15 Why you should NOT overlook Google Search Console28:14 SEO disaster #3: international medical website29:40 Those who catch you out are often those who will bail you out31:00 The challenge of a backlink audit31:58 A blueprint on how to build links32:40 The need for a unique selling proposition when link building34:34 Was the medical website business able to recover?35:48 Why is Kasper a former Google guy a big Bing fan?37:46 Once you have submitted a disavow file what will happen? Helpful Resources About SEO Disasters You'll Want to Avoid Why Server Logs Matter for SEOHow Expired Landing Pages Kill Your Google Rankings Subscribe to the podcast Subscribe here >> This episode was recorded live on video October 6th 2020 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

Kaspar Szymanski with Jason Barnard at Kalicube Tuesdays Kaspar Szymanski talks with Jason Barnard about SEO disasters. In this podcast Kasper and Jason talk about how to avoid SEO disasters such as incorrectly migrating your site, failing to correctly build links or even to simply rely on inaccurate tools such as Google Translate. Using his years of experience working with Google Kasper has a mountain of knowledge regarding the pitfalls businesses fall in and how to best they can climb out. Using examples, he explains how companies made SEO mistakes and how often it is unintentional and also avoidable. He explains that by simply bringing in a third party consultant with an impartial view on your website you can often catch these errors before it destroys your business. You can read more from Kaspar on these examples here https://searchengineland.com/seo-horror-stories-heres-what-not-to-do-339698 What you'll learn 00:03 Introducing Kaspar Szymanski02:29 What can you learn from looking into previous SEO disasters?03:40 Ranking on Kasper's personal Brand SERP04:57 What makes for a 'good' SEO disaster?06:11 SEO disaster #1: luxury retail brand09:16 Why did their rankings totally disappear?10:14 Was recovery feasible?10:50 How these mistakes could have been be avoided12:00 What timescale should you follow to migrate (content or domain) successfully13:39 The importance of having an outsider give an impartial review of your website14:44 SEO disaster #2: Travel price comparison site 16:27 Going international going wrong18:06 A takeaway for the audience regarding saving, preserving and retaining their servers' logs19:21 Legality of General Data Protection Regulation (GDPR) regarding server logs21:09 How can you help consultants fix your mistakes?21:54 What does Kasper recommend you do to successfully migrate a website when staying on the same domain?24:10 Migrating HUGE websites (500 million landing pages!)25:16 How site migration can be used as a way to improve your website26:42 Crawling tools such as Botify, DeepCrawl and Screaming Frog and how they can help with your site migration27:15 Why you should NOT overlook Google Search Console28:14 SEO disaster #3: international medical website29:40 Those who catch you out are often those who will bail you out31:00 The challenge of a backlink audit31:58 A blueprint on how to build links32:40 The need for a unique selling proposition when link building34:34 Was the medical website business able to recover?35:48 Why is Kasper a former Google guy a big Bing fan?37:46 Once you have submitted a disavow file what will happen? Helpful Resources About SEO Disasters You'll Want to Avoid Why Server Logs Matter for SEOHow Expired Landing Pages Kill Your Google Rankings Subscribe to the podcast Subscribe here >> This episode was recorded live on video October 6th 2020 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

We all have the chance to own our own website so let's optimize how many people actually see it. Kyle Eng of Red Ventures is breaking down the black box of Google and educating us on all things SEO. As a marketer for new customer acquisition, Kyle explains to us how to use data to advance the connection between brands and customers. Kyle breaks down how to add value to your content by linking to outside websites and using keywords to make Google prioritize your posts. We will discuss how Google is integrating new user experiences for consumers and how to break into those spaces. Kyle lists several tools that can help you break into SEO and understand all of the complexities of Google. At the end of the episode, you'll understand why SEO is the way to go when it comes to growing YOUR brand from the ground up. A good resource for beginners using SEO is Keywords Everywhere. https://chrome.google.com/webstore/detail/keywords-everywhere-keywo/hbapdpeemoojbophdfndmlgdhppljgmp?hl=id-ID It's a chrome plugin that allows you to see general monthly search volume for keywords on Google, which is really helpful when it comes to quickly seeing volume potential for words you look up. For more advanced tooling, Kyle encourages a suite of Ahrefs, Majestic and Screaming Frog. https://ahrefs.com/ https://majestic.com/ https://www.screamingfrog.co.uk/seo-spider/ These are all tools that allow you to see competitive frameworks as it relates to backlinks, volume and content portfolio, among other datapoints. Too see a good example of structured content, see a website the Kyle helped build:https://www.bankrate.com/investing/best-investments/ This is another that has historically done very well for Bankrate: https://www.bankrate.com/mortgage.aspx Look for the consistent structure, thorough linking to both internal and external pages and up-to-date content. For information about Blogist: If you are creator, and want help in any phase growing and monetizing your online channels enter your email at www.blogist.co/influencer If you are a social media/ digital marketer and want to learn more about how we can help your social media and influencer strategy visit https://blogist.co/brand.html Follow Blogist on Instagram: https://www.instagram.com/blogist.co/

Nik Ranger with Jason Barnard at Digital Elite Day 2019 Sitting in CitizenM in Shoreditch, we start talking about pizza parties. Then onto horses – should we run like a blinkered horse, and concentrate on what we are doing and focus on the finish line? Or should we look left and right at our competitors? Nik argues the latter, plus think about context and perhaps we should open our horizons by exchanging with other people. We should now be taking into account the rich elements and perhaps look at the opportunities to rank on those and leapfrog the competition (coming back yet again to the explanation Gary Illyes gave me). That means having a very good look at your competitors' content strategy, but also prioritising the pages you are aiming to rank, especially when you are working on a tight budget. We get carried away with mentions of tools: Screaming Frog, Ahrefs, SEMrush, Accuranker, Majestic, Sitebulb. Then get back on track. It turns out that when you have budget, you can perhaps be a blinkered horse. If you have limited resources, you need to pick your battles. SEMrush is great for competitor analysis and perfect for picking your battles.

Nik Ranger with Jason Barnard at Digital Elite Day 2019 Sitting in CitizenM in Shoreditch, we start talking about pizza parties. Then onto horses – should we run like a blinkered horse, and concentrate on what we are doing and focus on the finish line? Or should we look left and right at our competitors? Nik argues the latter, plus think about context and perhaps we should open our horizons by exchanging with other people. We should now be taking into account the rich elements and perhaps look at the opportunities to rank on those and leapfrog the competition (coming back yet again to the explanation Gary Illyes gave me). That means having a very good look at your competitors' content strategy, but also prioritising the pages you are aiming to rank, especially when you are working on a tight budget. We get carried away with mentions of tools: Screaming Frog, Ahrefs, SEMrush, Accuranker, Majestic, Sitebulb. Then get back on track. It turns out that when you have budget, you can perhaps be a blinkered horse. If you have limited resources, you need to pick your battles. SEMrush is great for competitor analysis and perfect for picking your battles.

Chris Simmance with Jason Barnard at SEMrush Live Prague 2019 Chris Simmance talks with Jason Barnard about crawl budget and speed. We start with beards – Chris Simmance has his in the build stage. Chris tells me not to grow a beard. So that is exactly what I did :) Make your site easily crawlable and use your server logs to optimise the crawl using beautiful spreadsheets. Find the robot holes and fix them using signposting. Intriguingly, Chris uses Screaming Frog for log files and Site Bulb for crawling. He is a fan of equity sculpting, when it it done well, and gets excited about TTFB and sitespeed. Onto music instrument sites (Thomann is dreamland for musicians, according to me) and how complex they are. A bit on JavaScript, then we end with the concept of perception of speed and seemingly instantaneous siteloading – in the blink of an eye (340 ms).

Chris Simmance with Jason Barnard at SEMrush Live Prague 2019 Chris Simmance talks with Jason Barnard about crawl budget and speed. We start with beards – Chris Simmance has his in the build stage. Chris tells me not to grow a beard. So that is exactly what I did :) Make your site easily crawlable and use your server logs to optimise the crawl using beautiful spreadsheets. Find the robot holes and fix them using signposting. Intriguingly, Chris uses Screaming Frog for log files and Site Bulb for crawling. He is a fan of equity sculpting, when it it done well, and gets excited about TTFB and sitespeed. Onto music instrument sites (Thomann is dreamland for musicians, according to me) and how complex they are. A bit on JavaScript, then we end with the concept of perception of speed and seemingly instantaneous siteloading – in the blink of an eye (340 ms).