PSMA Cop Talk

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PSMA offers specialized training to law enforcement and public safety agencies to help them to better engage with their communities. In today’s media climate, social media platforms provide public safety agencies with a powerful voice and tool to better inform and work with the people they serve. We…

Police Social Media Academy


    • Feb 29, 2020 LATEST EPISODE
    • infrequent NEW EPISODES
    • 29m AVG DURATION
    • 25 EPISODES


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    Latest episodes from PSMA Cop Talk

    Episode 25: PSMA Cop Talk 024: Going viral with a social media campaign.

    Play Episode Listen Later Feb 29, 2020 27:07


    Special guest Jamie Redding with the Pascagoula, MS Police Department talks about gaining national attention with a Christmas social media public relations campaign featuring the Grinch! Special Guest: Jamie Redding.

    Episode 24: PSMA Cop Talk 024: The importance of training and continuing education.

    Play Episode Listen Later Feb 22, 2020 29:16


    Jordan, Chase and Joe talk about the importance of training and staying up-to-date on current trends and topics in the rapidly changing world of social media. They also discuss upcoming training opportunities around the country! Special Guest: Jordan (J.T.) Yuodis.

    Episode 23: PSMA Cop Talk 023: Should you use humor to engage your community?

    Play Episode Listen Later Feb 1, 2020 23:40


    Joe and Chase discuss the benefits and pitfalls of using humor on social media. They also offer some ideas to avoid backlash in the process!

    Episode 22: PSMA Cop Talk 022: The importance of audience engagement.

    Play Episode Listen Later Dec 14, 2019 28:34


    Two special guests join Chase and Joe to talk about successfully engaging your social media audience and the public! PIO Katie Nelson and Deputy Chief Chris Hsiung with the Mountain View California Police Department form a gold-standard team for communicating with and engaging the public about their department's activities. Special Guests: Chris Hsiung and Katie Nelson.

    Episode 21: PSMA Cop Talk 021: The Power of Facebook.

    Play Episode Listen Later Dec 7, 2019 25:57


    Publisher or platform? What is Facebook's role in today’s social media culture? Chase and Joe discuss the differences and the power of Facebook to reach your audience, along with some recent user interface updates.

    Episode 20: PSMA Cop Talk 020: The Facebook algorithm.

    Play Episode Listen Later Nov 30, 2019 23:33


    What the heck is an algorithm and why do I care? If you're a social media manager for your agency, you need to have a firm handle on how the Facebook algorithm works for and against you! Joe and Chase discuss some pitfalls and tips to help you make the algorithm work in your favor.

    Episode 19: PSMA Cop Talk 019: Networking in the social media community.

    Play Episode Listen Later Oct 26, 2019 25:00


    It's important to network with other social media managers to share ideas and to develop resources for help when needed! Special Guest: Jordan (J.T.) Yuodis.

    Episode 18: PSMA Cop Talk 018: Tips on Managing Social Media for a Large Department

    Play Episode Listen Later Sep 21, 2019 26:24


    How many social media outlets do you manage? One? Three?? How about 100+? Special guest Sophia Champieux with the Orange County California Sheriff's Department talks about how she does it along with public outreach. Special Guest: Sophia Champieux.

    Episode 17: PSMA Cop Talk 017: Dealing with public backlash and negativity on social media.

    Play Episode Listen Later Sep 7, 2019 29:06


    South Bend Indiana Police Department Public Information Officer and Digital Communications and Media Liaison Ken Garcia joins Chase and Joe to talk about dealing with negativity on social media, particularly when a local incident gains national attention and generates backlash from the public. Special Guest: Ken Garcia.

    Episode 16: PSMA Cop Talk 016: TV News and the PIO, what you need to know!

    Play Episode Listen Later Aug 31, 2019 31:36


    Carolyn Callahan, Anchor/Reporter with WLKY-TV in Louisville, KY talks with Chase and Joe about the role of public safety social media outlets in generating daily TV news stories. Carolyn also discusses the important role of an agency's PIO and their relationship with local news media. Special Guest: Carolyn Callahan.

    Episode 15: PSMA Cop Talk 015: Smartphone-ography!

    Play Episode Listen Later Aug 24, 2019 29:06


    Want to improve your photography with your smartphone? Joe and Chase give pointers you can start using right away to up your photography game!

    Episode 14: PSMA Cop Talk 014: Wearing many hats.

    Play Episode Listen Later Jul 6, 2019 29:13


    Chase and Joe talk about Chase's new work responsibilities as public information officer, social media manager and community outreach liaison for his department.

    Episode 13: PSMA Cop Talk 013: Managing social media and dealing with stress.

    Play Episode Listen Later Jun 29, 2019 34:53


    Marion County Sheriff's PIO Katie Carlson talks about her job as Public Information Officer and Social Media Manager and offers some tips for stress relief during the workday! Special Guest: Katie Carlson.

    Episode 12: PSMA Cop Talk 012: Meet the PSMA Crew

    Play Episode Listen Later Jun 22, 2019 28:23


    Chase and Joe talk with PSMA Administrative Assistant Abigail Geary and gest instructor Jordan (J.T.) Yuodis (a.k.a. Twitter) about their backgrounds and preferences in social media platforms. Special Guests: Abigail Geary and Jordan (J.T.) Yuodis.

    Episode 11: PSMA Cop Talk 011: Special guest Todd Harmeson, Deputy Director & PIO at Madison County Emergency Management

    Play Episode Listen Later Jun 15, 2019 30:24


    Special guest Todd Harmeson, Deputy Director & PIO at Madison County Emergency Management discusses using social media to communicate with the public during weather emergencies and his agency's response to recent destructive tornadoes in his county. Special Guest: Todd Harmeson.

    Episode 10: PSMA Cop Talk 010: IMPD PIO and social media manager Sgt. Jim Gillespie live in studio!

    Play Episode Listen Later Jun 8, 2019 33:08


    MPD PIO and social media manager Sgt. Jim Gillespie discusses the successes and benefits to the community of having a proactive and engaging social media presence. Special Guest: Sgt. Jim Gillespie.

    Episode 9: PSMA Cop Talk 009: Nextdoor representative Joseph Porcelli discusses the platform on Facebook Live with Chase!

    Play Episode Listen Later May 25, 2019 30:45


    Special guest Joseph Porcelli with Nextdoor discusses the benefits of the platform for public safety agencies looking to communicate directly with specific neighborhoods in their communities. Unlike Facebook and Twitter that reach out to large numbers of followers in broad areas, Nextdoor is designed to target specific neighborhoods and locals. Special Guest: Joseph Porcelli.

    Episode 8: PSMA Cop Talk 008: Snap Chat and engaging on multiple platforms!

    Play Episode Listen Later May 4, 2019 27:29


    Special guest Katie Nelson, PIO and PR/Social Media Coordinator with the Mountain View California Police Department discusses the use of Snap Chat and its unique ability to reach the teenage/high school demographic. Special "shout-outs" by Chase to the Ringgold, GA Police Department and David French, Social Media Coordinator in Maricopa, AZ! Special Guest: Katie Nelson.

    Episode 7: PSMA Cop Talk 007: Dealing with negativity and a preview of upcoming guests!

    Play Episode Listen Later Apr 27, 2019 30:57


    Chase and Joe preview some upcoming guests on future podcasts and discuss ways to deal with negative comments on your social media platforms.

    Episode 6: PSMA Cop Talk 006: Why YOU should go Facebook Live!

    Play Episode Listen Later Apr 20, 2019 43:06


    Digital marketing guru Melanie Howe joins us for a special Facebook Live/Podcast episode about using this powerful Facebook tool to engage your followers and the public. This episode was streamed LIVE on Facebook from our office in Muncie, IN. Look up our page if you want to see the behind-the-scenes antics! Special Guest: Melanie "Dyann" Howe.

    Episode 5: PSMA Cop Talk 005: Special guest Twitter!

    Play Episode Listen Later Apr 13, 2019 28:09


    Joe and Chase wrap up two days of social media training in Muncie, IN and talk with guest instructor J.T. Yuodis about the unique benefits and capabilities of Twitter to communicate with media and the public. Special Guest: Jordan (J.T.) Yuodis.

    Episode 4: PSMA Cop Talk 004: Some new perspectives...

    Play Episode Listen Later Apr 6, 2019 38:54


    Chase recently attended the Government Social Media Conference in Nashville, Tennessee. This week Chase and Joe recap Chase’s time at the conference. One of the most impactful parts of the trip was Chase’s time spent with Nextdoor’s public agency team. They also discuss comment policies and First Amendment issues for government social admins, upcoming trainings, and vertical video!

    Episode 3: PSMA Cop Talk 003: Back home with friends!

    Play Episode Listen Later Mar 30, 2019 34:13


    Back home from classes in Kentucky and Pennsylvania. Melanie Howe and Kaitlyn Winkle join Chase and Joe to discuss social media strategies along with do's and dont's. Special Guests: Kaitlyn Winkle and Melanie "Dyann" Howe.

    Episode 2: PSMA Cop Talk 002: On the road again...

    Play Episode Listen Later Mar 23, 2019 26:39


    Our second episode! Back from a class in Louisville, heading to a class in Pennsylvania. Today's episode discusses the differences and uses of Facebook and Twitter, the importance of the algorithm and "shadow banning".

    Episode 1: PSMA Cop Talk 001: Welcome to the show!

    Play Episode Listen Later Mar 16, 2019 24:24


    Our debut podcast covering who we are and what we do..!

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