Podcasts about audience engagement

I'm Josh Kopel, a Michelin-awarded restaurateur and the creator of the Restaurant Scaling System. I've spent decades in the industry, building, scaling, and coaching restaurants to become more profitable and sustainable. On this show, I cut through the noise to give you real, actionable strategies that help independent restaurant owners run smarter, more successful businesses.In this episode, I dive into the importance of understanding restaurant profitability and dialing in effective marketing strategies. I've seen firsthand how so many restaurant owners crush it when it comes to food and service—but really struggle when it comes to the business side of things. I address the common questions I hear all the time around how often to market and whether folks are actually listening. Spoiler alert: they are—but not in the way you think. I push for a shift in mindset: instead of chasing a bigger audience, focus on building a loyal one.You'll walk away with actionable insights on how to communicate more effectively with your guests and why repetition in your marketing messages isn't just helpful—it's essential.Takeaways:You can run a successful restaurant without running a successful restaurant business.Most restaurant owners have great food but struggle with profitability.Marketing doesn't exist in a vacuum; it's a moving parade.Repetition in marketing is compelling, not annoying.Unsubscribes can help filter out uninterested audiences.Focus on cultivating an engaged list of buyers, not just size.Engagement is the key metric, not audience size.Marketing requires consistency and multiple touch points.Your marketing should resonate with what matters to your audience.Plan to reintroduce your story regularly to keep it fresh.Chapters00:00 Introduction to Restaurant Profitability00:55 Understanding Marketing in a Distracted World03:38 The Importance of Repetition in Marketing06:32 Building an Engaged Audience Over SizeIf you've got a marketing or profitability related question for me, email me directly at josh@joshkopel.com and include Office Hours in the subject line. If you'd like to scale the profitability of your restaurant in only 5 days, sign up for our FREE 5 Day Restaurant Profitability Challenge by visiting https://joshkopel.com.

Send us a textIn episode fifty-nine of Podcasts Suck, Sebastian Rusk explores the critical concept of building trust in podcasting and how it can drive sales. He also shares insights on the importance of certainty in the buying process, emphasizing that potential buyers need to trust you before they make a purchase. Tune in for insights on how to establish a strong foundation of trust that encourages engagement and sales in the world of podcasting.TIMESTAMPS[00:01:14] Certainty drives podcast sales.[00:08:16] Podcasting as a certainty vehicle.[00:08:37] Who do you get to become?QUOTES"The faster you can get them to trust you, the faster you're going to get them to buy from you.""Trust is built through repetition, being consistent, consistently showing up in people's minds so that they feel like they know you.""Podcasting lets people hear your voice every single week and consistently you're in their ears, solving their problems, showing up consistently. And when you do that, you win. Podcast builds certainty in people's minds. When people are certain, they trust you."==========================Need help launching your podcast?Schedule a Free Podcast Strategy Call TODAY!PodcastLaunchLabNow.com==========================SOCIAL MEDIA LINKSInstagram: Instagram.com/PodcastsSUCKFacebook: Facebook.com/sruskLinkedIn: LinkedIn.com/in/sebastianrusk/YouTube: Youtube.com/@PodcastLaunchLab==========================Take the quiz now! https://podcastquiz.online/==========================Need Money For Your Business? Our Friends at Closer Capital can help! Click here for more info: PodcastsSUCK.com/money==========================

In this episode of the Working Women Mentor Podcast, we sit down with Kristen Nolan, Senior Client Account Manager at Interview Valet, military spouse, and mother of three, who brings heart, humor, and hard-earned wisdom to the mic. Kristen takes us behind the scenes of a life shaped by movement—literally and figuratively. From constant relocations to growing roots in new communities, she shares how connection, mentorship, and resilience became her anchors.Whether you're leading a team, launching a business, growing your personal brand, or simply navigating change, this episode delivers rich, relatable insights. Learn how to build meaningful relationships, improve your listening skills, and show up with authenticity—even when you're starting over. Kristen also unpacks what makes a great podcast guest, how to overcome fear with preparation, and why niche audiences matter more than numbers.This conversation is a must-listen for anyone ready to grow their influence, build their community, and lead with intention—no matter the industry.Guest Links & Additional Episode Mentions:Website: https://interviewvalet.com/LinkedIn: https://www.linkedin.com/in/kristenbnolan/ Want to be a guest? If you have a mentor moment that could inspire someone else DM us GUEST on Instagram, or Apply to be a guest here: https://www.ranialfers.com/apply-to-be-a-guest/Connect with our community on: https://www.instagram.com/workingwomenmentor/

It's a brand new season and that means two brand new study topics! In Season 15, I'm studying something called the villain's monologue and Melanie is studying turning points. Guardians of the Galaxy vol. 3 is one of those films that's ok as long as you don't look too closely! There are definitely logic problems but insofar as our study topics are concerned, this movie offers up some valuable craft advice. Enjoy! -V. For access to writing templates and worksheets, and more than 70 hours of training (all for free), subscribe to Valerie's Inner Circle.To learn to read like a writer, visit Melanie's website.Follow Valerie on Instagram and Threads @valerie_francisFollow Melanie on X, Instagram and Facebook @MelanieHillAuthor

In this episode of "Cocoon Conversations," host Jenny Dempsey gets real about the emotional rollercoaster of juggling her career and furniture-flipping side hustle. She spills on burnout, imposter syndrome, and the chaos of pricing her art (“Am I worth it?!”). Jenny shares her messy, vulnerable moments—singing to her furniture, doubting herself, and still showing up. She reminds us that spirals aren't failures, but part of the process, and that confidence is more like a flickering patio light than a spotlight. It's raw, relatable, and a little unhinged—in the best way. Thanks for listening to The Career Flipper!If you enjoyed this episode, let's spread the word! Share it with a friend, subscribe, and leave a review—it helps other career flippers find the show.Let's Stay Connected:Join the community: thecareerflipper.comTikTok: @thecareerflipperInstagram: @thecareerflipperpodGot a career flip story? I'd love to hear it—and maybe even have you on the podcast! Whether you've completed your flip, are just starting, or are in the thick of it, submit your story here: https://www.thecareerflipper.com Want to support the show?Looking for a speaker? I'd love to talk about career changes at your next event.Collaborate through sponsorships or affiliates! Let's work together.Email me: hello@thecareerflipper.comCheck Out My Customer Service CoursesBefore my career flip, I led customer experience teams and created online courses that have helped over 12,000 students worldwide. Whether you're switching to customer service or sharpening your skills to run your own business, these courses are packed with practical tips. Learn more at thecareerflipper.com/courses.Other Ways to Get Involved:Buy me a coffee!Explore my furniture flipsMusic CreditsSeason 1: Intro and outro music by audionautix.com. Season 2: Intro and outro original music by Jenny Dempsey, recorded in a home studio.What's the best that could happen?

In this conversation, Dusty Porter interviews Denise Jordan, a successful YouTube creator who specializes in homemaking content. Denise shares her journey from starting a blog to creating a thriving YouTube channel with nearly 90,000 subscribers. She discusses the importance of community engagement, monetization strategies, and the evolution of her content. Denise emphasizes the significance of understanding analytics, responding to audience questions, and the value of live streaming. She also offers advice for aspiring creators, particularly regarding the importance of building an email list and creating digital products. What We Offer Creators Join Creator Communities. A place to gather with other creators every single day. This provides access to Our Private Discord Server, Monthly Mastermind Group, and MORE!  Hire Dusty To Be Your YouTube Coach Subscribe to our weekly newsletter: Each week I document what I'm doing in my business and creative journey, share new things I've discovered, mistakes I've made, and much more! BEST TOOLS FOR CREATORS and ENTREPRENEURS: YouTube Optimization (Creative Fuel): https://geni.us/oPCt7Cf Hire Freelancers and Artists (Fiverr): https://geni.us/h4zMWAP Podcast Hosting (Libsyn): https://geni.us/TrpwY0 GeniusLink Link Shortener: https://geni.us/fHPAe Stock Assets For Creators (Envato): https://geni.us/rlEKkLB E-commerce (Shopify): https://geni.us/m9ctWwe Podcast Recording and Editing (Riverside.FM) https://geni.us/PLlt1M My YouTube Film Gear:

Polish doesn't build trust—personality does. And no one understands that better than TikTok creators, who turn raw ideas into magnetic, shareable content every day.In this episode, we're pulling marketing lessons from TikTok's creative chaos with the help of Rhonda Hughes, award-winning B2B marketing leader.Together, they explore what B2B marketers can learn from leading with authenticity, embracing low-fi experimentation, and having the courage to make something truly original.About our guest, Rhonda HughesRhonda Hughes is a storyteller and connector of people and ideas with 18 years of experience helping brands engage their customers and audiences. She believes in creating value, not noise, and she has a knack for inspiring teams to push boundaries with fresh, fun, relevant content, campaigns, and programs. Rhonda's team's work has earned recognition from Mashable, Business Insider, Hubspot, Sprout Social, KISSmetrics, Content Marketing Institute, and snagged her a spot on North Bay's 40 under 40 “Ones to Watch” list, noted among the “Top 50 Women in Content”, and awarded for "Best B2B Campaign on TikTok."What B2B Companies Can Learn From TikTok Creators:Fun is a strategy—not a distraction. Brands win when they lean into playfulness—not just performance. “The brands that, to me, the companies that feel like they win are the ones that are really always putting their audience in the center and trying to figure out a way to be useful and be human and be playful,” Rhonda says. This kind of joyful creativity builds connection—and makes your brand memorable.Imperfect content is often the most relatable. Audiences don't crave polish—they crave authenticity. “The most engaging content isn't the most polished… you can tell that this was just a creative idea and somebody with their camera and they're rallying the folks internally around how they bring the story to life,” Rhonda says. “And that's part of what makes it so relatable and likable.” Let your audience in on the process, not just the finished product.Iterate like a creator. TikTok's best creators don't get stuck in strategy mode—they test, tweak, and try again. That mindset is essential for B2B marketers too. “TikTok creators are constantly iterating… they've gotta test formats and hooks and trends and sounds, and they have to move fast and be playful with this,” Rhonda says. The takeaway? Strategy doesn't mean overthinking. It means being in motion.Quotes*“You just never know what's gonna work. So you kind of have to be okay with trying and missing and trying again.”*“You want to build content that's gonna resonate with your audience and also be something they want to share.”*“If you're not enjoying what you're making, your audience probably isn't either.”*“It's not about going viral—it's about showing up over and over again.”Time Stamps[00:55] Meet Rhonda Hughes, Award-Winning Marketer[03:37] The Power of Authenticity on TikTok[06:00] Engaging Content Strategies[10:34] Spotlight on Successful TikTok Campaigns[16:16] Creative Marketing Examples[27:28] The Power of Authenticity in Social Media[29:37] The Bravery of Unique Marketing Strategies[30:33] TSA's Unexpected Social Media Success[32:39] The Importance of Fun and Experimentation in Marketing[42:03] Creating Value, Not Noise[43:37] The Utility of Content and Audience Engagement[50:03] Final Thoughts and Advice for Marketing LeadersLinksConnect with Rhonda on LinkedInAbout Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both nonfiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Head of Production). Remarkable was produced this week by Jess Avellino, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the noise.

Unlock the secrets to delivering truly engaging live performances with Tara Brueske and Bree Noble. In this episode, they break down what it takes to connect with your audience beyond the music itself.How to strategically mix cover songs and original music to build audience rapportThe importance of stories and banter between songs to engage listenersVarying song keys, tempos, and show structure for a dynamic performanceCreative ways to get audiences involved, from singalongs to interactive questionsPractical tips for stage presence, visual engagement, and strong show endingsWhether you're a seasoned performer or just getting started, these actionable tips will help you captivate any crowd.

Learn how to create viral content that gets shared thousands of times! In this comprehensive content creation tutorial, I'll reveal the proven strategies for making shareable content that drives massive engagement across all social media platforms. Whether you're a content creator, social media marketer, or business owner, these viral content tips will help you boost your reach and grow your audience organically.In this video, you'll discover the psychology behind viral marketing, content strategy secrets that top influencers use, and practical social media tips you can implement immediately. From crafting the perfect hook to timing your posts for maximum impact, I break down everything you need to know about creating content that spreads like wildfire.Perfect for YouTube creators, Instagram influencers, TikTok marketers, and anyone looking to master digital marketing and audience engagement. These proven content creation hacks will transform your social media presence and help you build a loyal community of followers who can't wait to share your content.Don't forget to subscribe for more content marketing strategies, social media growth tips, and viral content creation tutorials!

Become more profitable in just 5 minutes per week with the Profitable Musician Newsletter. Sign up at http://profitablemusician.com/join Unlock the secrets to delivering truly engaging live performances with Tara Brueske and Bree Noble. In this episode, they break down what it takes to connect with your audience beyond the music itself.How to strategically mix cover songs and original music to build audience rapportThe importance of stories and banter between songs to engage listenersVarying song keys, tempos, and show structure for a dynamic performanceCreative ways to get audiences involved, from singalongs to interactive questionsPractical tips for stage presence, visual engagement, and strong show endingsWhether you're a seasoned performer or just getting started, these actionable tips will help you captivate any crowd.Become more Profitable in just 3 minutes per day. http://profitablemusician.com/join

Your thumbs are hovering over the skip button. You hear the ad start. Do you skip or do you listen through? When it comes to your podcast…what makes you skip an ad and what makes you stay? Today, we're exploring how podcast ads actually land with listeners. Did you know that 46% of weekly listeners make purchases after hearing a podcast ad, and 88% take action! We also talk about how storytelling in ad reads builds trust with your audience, and why podcasters should consider promoting their own offers. Just remember, the right ad, delivered the right way, can be just as powerful as the podcast itself.Episode Highlights: [02:56] Ad Strategies and Podcast Advertising[04:31] Audience Engagement and Poll on Ads[07:57] Effectiveness of Podcast Ads[10:09] Host Red Ads vs. Recorded Ads[22:17] Programmatic Ads and Platforms[30:03] Challenges with Dynamic Ad Insertions[31:59] Building Relationships with Sponsors[34:01] Effective Ad Placement and Control[38:41] Knowing Your Audience[49:44] PMC Schedule UpdatesLinks & Resources: The Podcasting Morning Chat: www.podpage.com/pmcJoin The Empowered Podcasting Facebook Group:www.facebook.com/groups/empoweredpodcasting⁠Empowered Podcasting Conference 2: www.empoweredpodcasting.comApply to Speak at Empowered Podcasting Conference 2: www.empoweredpodcasting.com/speakersPodcast Monetization Opportunities with Podcorn:https://app.creators.audacy.com/loginHost Read Ads with Gumball:https://gumball.fmRemember to rate, follow, share, and review our podcast. Your support helps us grow and bring valuable content to our community.Join us LIVE every weekday morning at 7 am ET (US) on ⁠Clubhouse⁠: ⁠⁠ https://www.clubhouse.com/house/empowered-podcasting-e6nlrk0w⁠Brought to you by⁠ ⁠iRonickMedia.com⁠⁠ and ⁠⁠NextGenPodcaster.com⁠⁠Please note that some links may be affiliate links, which support the hosts of the PMC. Thank you!--- Send in your mailbag question at:⁠ https://www.podpage.com/pmc/contact/⁠ or ⁠marc@ironickmedia.com⁠Want to be a guest on The Podcasting Morning Chat? Send me a message on PodMatch, here: ⁠https://www.podmatch.com/hostdetailpreview/1729879899384520035bad21b⁠

Most investors think their retirement accounts are off-limits for real estate—but they're missing a huge opportunity.That's why this week's episode of the Not Your Average Investor Show is all about how to use 401(k)s and IRAs to build your rental property portfolio—without triggering penalties or unnecessary risk.Join JWB co-founder, Gregg Cohen, and show host, Pablo Gonzalez, as they break down:✅ What you need to know about buying real estate INSIDE your IRA or 401k✅ The biggest mistakes investors make when trying to use retirement funds for real estate✅ Common myths that keep people from tapping into this strategyWhether you're sitting on a healthy 401(k) balance or just want to better understand your options, this episode will give you the clarity you need to make smarter investing moves with the money you already have.Listen NOW!Chapters:00:00 Introduction to Real Estate Investing in Retirement Accounts01:44 Meet the Hosts and Show Introduction02:28 Audience Engagement and Recent Events04:17 Awards and Achievements of JWB10:19 Deep Dive into Retirement Account Investing23:57 Introduction to Non-Recourse Lenders24:31 Contribution Limits and Tax Consequences25:26 Required Minimum Distributions26:50 Passing Properties to Beneficiaries27:22 Non-Recourse Loan Incentives31:13 Partnering for Real Estate Investments42:07 Private Lending and Retirement Accounts44:46 Conclusion and Upcoming EventsStay connected to us! Join our real estate investor community LIVE: https://jwbrealestatecapital.com/nyai/Schedule a Turnkey strategy call: https://jwbrealestatecapital.com/turnkey/ *Get social with us:*Subscribe to our channel  @notyouraverageinvestor  Subscribe to  @JWBRealEstateCompanies  

David, Raven, and Andrew take a deep dive (yup, this is a long one) into the latest Marvel Studios hit that's reigniting Marvel excitement. A Superhero film that surprisingly explores deep themes of mental health and adds layers to previously overlooked characters. From incredible practical effects and heart-pounding fight scenes to discussing the MCU's future, they unpack what truly makes this movie—and Marvel—shine. Tune in for laughs, insights, and maybe a little bit of superhero-sized feels! Keep It Nerdie.Chapters00:00 Intro01:02 Spoiler FREE03:07 Exploring Thunderbolts*: A New Direction for Marvel05:58 Character Development and Storytelling in Thunderbolts*08:53 The Return of Marvel's Unique Style11:44 SPOILERS!!!11:59 Grounded Stakes and Real-World Connections14:58 Character Introductions and Team Dynamics17:55 The Power of Practical Effects21:06 Foreshadowing and Narrative Depth23:57 Character Interactions and Growth26:58 Conclusion and Future of the MCU30:31 Character Introductions and Development33:07 Exposition Through Action39:01 The Role of Valentina and Character Dynamics41:59 John Walker's Arc and Leadership44:56 The Heart of the Team: Red Guardian48:59 Bucky's Role and Redemption Arc52:58 Character Depth and Emotional Complexity55:40 Themes of Trauma and Mental Health01:02:05 The Role of Empathy in Healing01:07:51 Compassion as a Superpower01:10:05 The Void: A Metaphor for Inner Struggles01:20:36 The Global Impact of Superhero Events01:23:28 The Emotional Weight of Team Dynamics01:28:51 Character Development and Missed Opportunities01:32:43 Setting Up Future Marvel Narratives01:46:33 Humour and Heart in Superhero Stories01:48:12 Character Connections and Humour01:51:00 Action and Fight Sequences01:54:10 Character Development and Performance01:57:41 Themes of Redemption and Growth02:01:00 Mental Health and Superhero Narratives02:04:59 Visual Storytelling and Cinematic Techniques02:09:06 Marvel's Future and Audience Engagement

Have you ever met someone who just gets it, like, really understands what it takes to create a business people rave about? That's exactly who Brittany Hodak is. And thanks to Kim Walker, who nailed it as the host of this episode of the Auto Repair Marketing Podcast, we get to hear Brittany drop insight after insight that every shop owner needs to hear.Kim sets the stage perfectly, bringing her passion and real-world experience into the conversation. The energy between her and Brittany is electric, and the value they deliver? Next level.Brittany breaks down what it means to turn your customers into superfans, not just repeat clients, but people who shout your name from the rooftops. And let me tell you, this isn't fluffy theory. She gives real, actionable advice that hits home for our industry. From the power of storytelling to how to destroy customer apathy, this episode is packed with takeaways you can use.If you're ready to stop being just another shop and start being the shop, this one's your playbook. It's about way more than fixing cars, it's about building a brand, creating a connection, and delivering a customer experience that people can't stop talking about.Thank you to our friends at RepairPal for this episode. RepairPal will introduce your shop to new customers through repairpal.com, the largest site for auto repair. Learn more atRepairPal.com/shops.Declined repairs don't have to be lost revenue. AppFueled's call center schedules follow-up calls and equips your team with everything they need to close the deal. Get started now at appfueled.com Lagniappe (Books, Links, Other Podcasts, etc)Brittany Hodak - websiteFollow Brittany on Instagram and DM her “elevator” and she will send you her resource to help you identify areas in your shop where you can improve the customer experienceFollow Brittany on Instagram, Facebook, YouTubeShow Notes with TimestampsIntroduction (00:00:01) Introduction to the podcast, episode number, and guest, Brittany Hudak.Sponsor Acknowledgments (00:00:32) Thanking sponsors RepairPal and App Fueled, with brief sponsor messages.Vision High Tech Expo Experience (00:01:09) Kim shares her excitement about hearing Brittany speak at Vision and the impact of her talk.Brittany's Background & Customer Experience Roots (00:02:08) Brittany discusses her background, her father's influence, and her passion for customer experience.Industry Event Attendance & Community (00:03:27) Discussion about the small percentage of the industry attending events and the value of community.Brittany's Book & Super Approach (00:04:30) Introduction of Brittany's book "Creating Superfans" and the SUPER framework.Shark Tank & Notable Clients (00:04:30) Brittany's Shark Tank experience and work with high-profile clients like Dr. Pepper and Dolly Parton.Dolly Parton Stories & Imagination Library (00:06:10) Brittany shares personal stories about working with Dolly Parton and the Imagination Library.Branding & Audience Engagement (00:09:18) Kim discusses Brittany's branding, engaging presentations, and the importance of thoughtful...

Have you ever met someone who just gets it, like, really understands what it takes to create a business people rave about? That's exactly who Brittany Hodak is. And thanks to Kim Walker, who nailed it as the host of this episode of the Auto Repair Marketing Podcast, we get to hear Brittany drop insight after insight that every shop owner needs to hear.Kim sets the stage perfectly, bringing her passion and real-world experience into the conversation. The energy between her and Brittany is electric, and the value they deliver? Next level.Brittany breaks down what it means to turn your customers into superfans, not just repeat clients, but people who shout your name from the rooftops. And let me tell you, this isn't fluffy theory. She gives real, actionable advice that hits home for our industry. From the power of storytelling to how to destroy customer apathy, this episode is packed with takeaways you can use.If you're ready to stop being just another shop and start being the shop, this one's your playbook. It's about way more than fixing cars, it's about building a brand, creating a connection, and delivering a customer experience that people can't stop talking about.Thank you to our friends at RepairPal for this episode. RepairPal will introduce your shop to new customers through repairpal.com, the largest site for auto repair. Learn more atRepairPal.com/shops.Declined repairs don't have to be lost revenue. AppFueled's call center schedules follow-up calls and equips your team with everything they need to close the deal. Get started now at appfueled.com Lagniappe (Books, Links, Other Podcasts, etc)Brittany Hodak - websiteFollow Brittany on Instagram and DM her “elevator” and she will send you her resource to help you identify areas in your shop where you can improve the customer experienceFollow Brittany on Instagram, Facebook, YouTubeShow Notes with TimestampsIntroduction (00:00:01) Introduction to the podcast, episode number, and guest, Brittany Hudak.Sponsor Acknowledgments (00:00:32) Thanking sponsors RepairPal and App Fueled, with brief sponsor messages.Vision High Tech Expo Experience (00:01:09) Kim shares her excitement about hearing Brittany speak at Vision and the impact of her talk.Brittany's Background & Customer Experience Roots (00:02:08) Brittany discusses her background, her father's influence, and her passion for customer experience.Industry Event Attendance & Community (00:03:27) Discussion about the small percentage of the industry attending events and the value of community.Brittany's Book & Super Approach (00:04:30) Introduction of Brittany's book "Creating Superfans" and the SUPER framework.Shark Tank & Notable Clients (00:04:30) Brittany's Shark Tank experience and work with high-profile clients like Dr. Pepper and Dolly Parton.Dolly Parton Stories & Imagination Library (00:06:10) Brittany shares personal stories about working with Dolly Parton and the Imagination Library.Branding & Audience Engagement (00:09:18) Kim discusses Brittany's branding, engaging presentations, and the importance of thoughtful...

What if your personal trauma could become the most powerful tool to inspire hope and resilience in your audience?Learn why transforming trauma into a message of growth and hope can create a powerful impact when paired with emotional connection and authentic storytelling. Gain the knowledge to inspire your audience with resilience—not pity—by sharing coping strategies and ending with hope to encourage post-traumatic growth. Discover why audience engagement is crucial: listen more, lecture less, and use feedback to shape and improve future talks.Understand the importance of providing tangible next steps and actionable tools so inspiration leads to transformation—not just applause. Learn how offering resources and leave-behinds after your talk empowers your audience and keeps the momentum going.Uncover how to build community and visibility through LinkedIn while enhancing your discoverability with SEO strategies and long-tail keywords. Master the art of staying current with content marketing and SEO trends to ensure your message reaches the right people in the digital space.What You Will Learn:

In this MadTech Podcast Special, ExchangeWire editor Aimee Newell Tarín is joined by Andy Morley, chief revenue officer at The Independent. They discuss the launch of the publisher's new content studio, announced at Advertising Week Europe on 2nd April.  Morley expands on:  The importance of engagement in today's landscape  The strategic vision behind the content studio's launch  The unique opportunities for brands offered by the studio  How publishers can leverage the studio's data and insights to shape content strategies for advertisers  How the studio ensures branded content delivers reach and resonance to audiences  

In this episode of Leading the Way, Jill S. Robinson talks with Seth Godin about strategic leadership in the arts. Together, they explore how cultural leaders can bridge immediate operational demands with long-term vision, embracing adaptability, empathy, and purpose to create meaningful, audience-centered institutions that thrive beyond today's challenges.  Drawing on insights from Seth's lates book This Is Strategy: Make Better Plans the conversation touches on the urgent need for leaders to step out of reactive cycles and into proactive, strategic modes of thinking. They discuss how to define success beyond sellouts, build deeper audience loyalty, and lead with intention; not just passion.  For more insights, past episodes, and to sign up for our newsletter, visit trgarts.com/leadingtheway  Contact Info:  Email letstalk@trgarts.com 

Stories aren't just for books and movies—they're the secret to making your presentations, conversations, and videos relatable and unforgettable. Whether crafting your brand, pitching an idea, creating social media reels, networking, or guesting on a podcast, storytelling is your most powerful tool for connection.On this episode of Delight in the Limelight, I'm joined by speechwriter and story consultant Susan Lovett, who studied storytelling at Disney University and worked with clients ranging from NASA to Nordstrom, National Geographic to PBS, and the US Army to Woman's Day.Listen to this episode to learn:- The key elements of a great story- The different formats for stories—through speech, writing, and visuals- The biggest storytelling mistakes—and how to avoid themIf you want to make your brand, presentations, or business communications more engaging, this episode is packed with insights you won't want to miss!Click here to check the full show notes.

In this podcast episode, host Darnelle Radford engages with the director and cast of Inis Nua Theatre Company's production of 'Square Go.' They discuss the play's premise, themes of adolescence, audience engagement, and the rehearsal process. The conversation highlights the importance of vulnerability in performance and the unique dialect work that brings authenticity to the characters. The episode concludes with reflections on the impact of the play on both the cast and the audience, emphasizing the shared experience of theater.Chapters00:00 Introduction to Square Go01:22 Exploring the Premise of the Play03:41 Thematic Depth and Character Exploration10:30 Audience Engagement and Immersive Experience15:49 Reflecting on Adolescence and Vulnerability19:32 Rehearsal Dynamics and Creative Collaboration23:32 Dialect Work and Authenticity29:45 Takeaways and Audience ImpactBy: Kieran Hurley and Gary McNairDirected By: Kathryn MacMillanMAX - Owen CoreySTEVIE - Tyler ElliotBeing a smart arse in class has put daydreamer Max in the crosshairs of the school bully–he's been challenged to his first ‘square go,' or after-school fight. But while hiding out in the school bathrooms with his best mate, Stevie, it's his own demons he must wrestle with first. This high-octane coming of age comedy builds to an emotional conclusion about masculinity, friendship, and fathers and sons.Our all-new Philadelphia premiere follows smash-hit, sold-out runs at the Edinburgh Fringe and across the world. From ScotlandFOR TICKETS AND INFORMATION: https://inisnuatheatre.org/show/square-go

If you are wondering what kids mean when they say, “It's cringe” then watch this movie. Otherwise save yourself some time. On paper everything about this movie should work, but, and it's an enormous but, it doesn't. It's easy to identify why. This movie doesn't know what it wants to be when it grows up - is it a romance, a spy or an action movie. On the upside, if you listen to this episode you will learn the difference between action stories and spy stories - I have very strong opinions about this. We also have lots of fun with our cranky pants on. -M For access to writing templates and worksheets, and more than 70 hours of training (all for free), subscribe to Valerie's Inner Circle.To learn to read like a writer, visit Melanie's website.Follow Valerie on Instagram and Threads @valerie_francisFollow Melanie on X, Instagram and Facebook @MelanieHillAuthor

It can be frustrating when you're working hard to grow your podcast, but the downloads stall, or worse, they never take off in the first place. Thankfully, there's something you can do about this, and it's already right in front of you! In this episode, Chase Neely explains how to audit your content by analyzing what's resonating with your listeners and what's falling flat. Learn to track patterns in your best and worst episodes to improve your content. Get ready to make data-driven decisions and to start growing your podcast faster than ever!MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/334Chapters00:00 Introduction to Podcast Auditing02:54 The Importance of Audience Engagement05:46 Steps to Conducting a Podcast Audit09:08 Learning from Past EpisodesTakeawaysAuditing your podcast is essential for growth.Focus on audience actions, not just their words.Identify commonalities in popular episodes.Analyze least popular episodes to avoid mistakes.Use data to inform your content strategy.Regular audits can lead to compounding improvements.Engagement metrics are key to understanding your audience.Create a content calendar based on past successes.Look back at past episodes to inform future content.Continuous improvement is vital for podcast success.MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/334

Ramy Awad explores abandoned prisons and asylums, uncovering their eerie pasts and the mysteries that still haunt them today. #UrbanExploration #ForgottenPlaces #AbandonedPrisons #DarkHistory #HiddenSecrets #TrueCrime #UnsolvedMysteries #GhostStories Connect with Ramy Awad: Instagram: https://www.instagram.com/pimpmycamel/?hl=en Tiktok: https://www.tiktok.com/@pimpmycamel?lang=en Hosted, Executive Produced & Edited By Ian Bick: https://www.instagram.com/ian_bick/?hl=en https://ianbick.com/ Presented by Tyson 2.0 & Wooooo Energy: https://tyson20.com/ https://woooooenergy.com/ Buy Merch: https://convictclothing.net/collections/convict-clothing-x-ian-bick Timestamps: 00:00:00 Exploring Abandoned Places with Ramy 00:03:54 Exploring Emotions in Video Content 00:08:07 Exploring Abandoned Places: Legal Risks and Permissions 00:12:42 Urban Exploration: Entering the Abandoned Site 00:17:02 Exploring Spooky Abandoned Prisons and Hospitals 00:21:18 Exploring Abandoned Buildings: Pools and Gyms 00:25:31 Discovering Abandoned Places and the Risks Involved 00:29:52 Exploring an Abandoned Jewish Resort 00:34:07 Legal Troubles and Bail Jumping 00:39:57 Exploring Abandoned Places: Ethics and Practices 00:42:35 Exploring Film Locations: Inside the Iconic Prison 00:47:05 Exploring Abandoned Prisons and Filming Locations 00:51:26 Abandoned Places and the Mystery of Dead Animals 00:55:50 Drone Encounters in a Mysterious Town 00:59:46 Collaborating with Streamers and Influencers in Abandoned Spaces 01:03:36 Viral Abandoned Mansion Story 01:07:30 The Role of Audience Engagement in TV Shows Powered by: Just Media House : https://www.justmediahouse.com/ Creative direction, design, assets, support by FWRD: https://www.fwrd.co Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode, Keenya Kelly discusses the current landscape of TikTok marketing, sharing insights from her own experiences with two accounts. She emphasizes the importance of serving the audience, creating engaging content, and becoming a go-to source for information.Join Monetize The Tok: www.monetizethetok.comIf you enjoyed today's episode be sure to let us know on Instagram or over on our YouTube Channel - all under the name Keenya Kelly Subscribe to The If You Create It Podcast!Watch episodes on YouTube!!

Chapters00:00 Introduction to Obvious Agency and Space Opera10:56 The Development Journey of Space Opera19:58 Understanding Space Opera: Concept and Gameplay30:12 Audience Engagement and Accessibility in Space OperaSpace Opera is an innovative and radical combination of tabletop roleplaying games, democratic organizing practice, and theatrical spectacle, testing your very ability to work together in order to thwart existential consequences. Planets revolt, wonders appear, governments crumble, and you roll the dice. The fate of the universe hangs in the balance!June 14th, 21st, and 28th of 2025 pull up a seat and see how, in adrienne marie brown's words, "science fiction is simply a way to practice the future together."Director - Cat RamirezStage Manager- Kel FlemingGame Designers- John Bezark, Ari Gass, Daniel Park, Dain SaintPerformer/Facilitators- Joseph Ahmed, Matthew Armstead, KC Legacion, Sulu LeoNimm, Anthony Martinez-Briggs, Jackie Soro, Sam RiseProduction Designers- doug greene, Harbour Edney, Evelyn Langley, Taj Rauch, Dain SaintHospitality and Care Coordinators- Karen Orrick, Vanessa Ogbuehi, Uriah BusseyCommunity Partnerships Manager- Marisol Rosa-ShapiroCircles Administrator- Evelyn LangleyABOUT OBVIOUS AGENCYObvious Agency creates interactive, experiential art that ranges from the personal, to the institutional, to the ridiculous. Blending theatrical and digital arts, we create spaces where participants can co-create their own experiences through first-hand exploration of the worlds we create. Always serious, always silly, we believe that by helping create and define culture, we can create systemic and interpersonal change.FOR MORE INFORMATION:https://obvious-agency.com

The focal point of this podcast episode revolves around the artist's evolving perspective on creativity and collaboration within the contemporary music landscape. Emphasizing a sense of curiosity, the artist reflects on how past trepidation hindered their development, contrasting it with their current openness to exploration and experimentation. This evolution is particularly significant as they embark on a new chapter in their artistic journey, which includes collaborations with diverse artists from various cultural backgrounds and genres. Furthermore, the discussion delves into the challenges and adaptations necessitated by the pandemic, highlighting the increasing reliance on digital platforms for music distribution and engagement. Ultimately, the episode underscores the importance of understanding one's audience, employing a multifaceted approach to artistry, and embracing the interconnected nature of music and healing.Takeaways: A sense of curiosity in artistic endeavors fosters personal growth and development throughout one's career. In the contemporary music landscape, adaptability in marketing and networking skills is essential for success. Collaborating with artists from diverse backgrounds enriches the creative process and broadens artistic perspectives. Utilizing technology, such as live streaming, has become increasingly important for musicians in the current climate. Music serves as a profound medium for healing and expression, resonating deeply with personal experiences. Understanding global time zones is crucial for effectively reaching and engaging with a diverse audience. Links referenced in this episode:spotifyreddityoutubefacebookinstagramtiktokCompanies mentioned in this episode: Spotify

Welcome to another episode of Podcast Talent Coach! This week, we're diving deep into the art of stage presence and how to become truly magnetic—no matter your platform.   MAGNETIC STAGE PRESENCE On this episode, I am joined by special guest Monique McDonald, the "Magnetic Voice Mentor". Monique is an award-winning, Grammy-nominated opera singer turned international speaker and coach.   00:00 "Commanding Presence and Influence" 04:02 Embrace Authentic Presence 07:29 Harness Your Unique Origin Story 13:42 Tony Robbins: Inspiration Amid Challenges 14:50 Empowering Voices for Stage Presence 19:25 Multilingual Recital Singer's Impact 23:49 "Tosca Performance for Royalty" 27:54 From Performer to Entrepreneur 30:33 Preparing Energy for Visibility 35:00 Overcoming Stage Fright 37:19 "Overcoming Fear of Isolation" 39:13 Magnetic Speaker Visibility Kit 42:44 Personalized Goal-Setting Session   UNLEASH YOUR STAGE PRESENCE You're working so hard to deliver value with every episode, but if you're not connecting deeply with your audience, all that hard work may be falling flat. On this episode of Podcast Talent Coach, we get laser-focused on what it really takes to become magnetic and unforgettable—no matter your platform. Whether you're on a podcast mic, YouTube camera, summit stage, or even a one-on-one call, your stage presence is the true game-changer. Let's dive into how your authentic story and presence—not just your content—move people into action.   BUILDING MAGNETIC PRESENCE STARTS WITH INTENTION It's not about simply sharing great trivia or being perfectly polished. Your audience wants someone real, someone whose energy shines through every word and every moment. I share exactly why focusing on your story — your origin, your principles, your "why" — is essential for creating that spark. Lean into your real experiences. Use your own story as a filter for your content. When you do, people connect to your message and become committed followers, not just passive listeners.   LESSONS WITH MONIQUE MCDONALD — TURN YOUR VOICE INTO YOUR SUPERPOWER This week, I'm joined by the phenomenal Monique McDonald—the "Magnetic Voice Mentor." Her journey is a masterclass in turning personal loss and transformation into a mission to help entrepreneurs and speakers shine. From performing for royalty around the globe to finding her voice as a coach, Monique reveals how true stage presence starts with energetic preparation and a willingness to let your authentic self come through. In this conversation, she gives us actionable tips for preparing your mind, body, and emotions for any "stage". Her tips include how the power of breath and body language can set you apart.   PRACTICAL TOOLS FOR EVERY PODCASTER AND SPEAKER Packed in this episode are concrete ways you can quickly ramp up your own presence. Stand up and smile—even when no one can see you! From harnessing the sound of your smile to owning your backstory, these tools are designed to help you command a room of any size. If you've ever struggled with "imposter syndrome" or nerves before stepping up to the mic, you'll find Monique's perspective on fear, preparation, and focus liberating.   NEXT LEVEL VISIBILITY WITH THE MAGNETIC SPEAKER VISIBILITY KIT Ready to stop hiding and start radiating confidence on every platform? Monique has created the Magnetic Speaker Visibility Kit. This is a free 10-day journey full of her most effective exercises and vocal techniques, designed just for leaders like you. Monique's bundle helps you prepare your energy to be seen and heard in every situation—from podcasts to presentations and beyond. Get her kit at www.PodcastTalentCoach.com/Monique. Start stepping boldly into your next level of influence and significance. If you want my help one-on-one, head to https://podcasttalentcoach.com/strategy-call/ to get started building unstoppable stage presence today!

KeywordsERCOT, Bitcoin mining, energy strategy, load growth, operational risk, power pricing, energy market, risk management, software solutions, energy transformationSummaryThe conversation delves into the evolving landscape of ERCOT's energy market, focusing on the impact of load growth from various sectors, including Bitcoin mining. Experts discuss energy strategies across different load zones, operational risks, and the role of software in managing these risks. The discussion also highlights the transformation of the energy market with the integration of renewable sources and the maturing of Bitcoin mining as a business, emphasizing the importance of risk management and strategic decision-making in energy consumption and pricing.TakeawaysERCOT's energy market is influenced by significant load growth.Bitcoin mining is highly sensitive to energy pricing and strategies.Different load zones require tailored energy strategies.Operational risks in Bitcoin mining can be mitigated with software solutions.The energy market is transforming with more renewable sources.Bitcoin miners can provide flexible load to the energy grid.The hash rate market is maturing, allowing for better risk management.Forward selling of power can lock in margins for miners.Risk appetite varies among miners based on their business models.Seasonality affects energy pricing and strategy decisions.Chapters00:00 Introduction to Mining and Community Engagement00:25 Energy Market Dynamics in Texas03:35 Strategies for Energy Pricing and Load Zones06:21 Operational Risks and Software Solutions09:36 The Role of Bitcoin Miners in Energy Flexibility12:28 Market Trends and Future Predictions15:36 Hedging Strategies and Risk Management18:21 Seasonality and Ancillary Services in Energy Markets21:33 Final Thoughts and Audience Engagement

Now that comic creators are returning to websites, SEO (search engine optimization) is once again a hot topic. We'll talk about methods to help search engines index comics. Also, if Brad and Dave were to design a four-year degree for cartoonists, what classes would be on the curriculum?Today's showSEO for webcomicsShould you use alt text on social media posts?Susan MacTaggart's personal affirmationUPDATE: Comiclab Live stage show at the NCS conference, Aug. 14-16UPDATE: Apple loses its 30% cash grabUPDATE: Superfan Ray Michels does it againWhat would Dave and Brad's comics BFA degree include?SummaryIn this episode, Dave Kellett and Brad Guigar discuss the importance of SEO for comic creators, particularly in 2025, highlighting best practices for optimizing webcomics. The episode concludes with practical tips for improving website performance and audience engagement through effective content strategies. In the mid-show updates, Dave Kellett and Brad Guigar promote their upcoming ComicLab LIVE stage show at the NCS convention in August, examine the implications of Apple's recent court loss, and thank superfan Ray Michaels for updating Dave Kellett's Wikipedia page.In the second half, they explore what an ideal art degree for cartoonists might look like, emphasizing the balance between craft and business education. They discuss the ideal curriculum for aspiring comic artists, focusing on creative writing, business skills, art techniques, and the importance of real-world experience. They explore various classes that would benefit students, including humor writing, long-form storytelling, digital tools, and color theory. The discussion emphasizes the need for a well-rounded education that combines artistic skills with practical knowledge to prepare students for a successful career in comics.TakeawaysSEO is crucial for comic creators to reach their audience.Transcripts can enhance SEO and accessibility for comics.Alt text is essential for improving search engine visibility.Optimizing image metadata can boost website performance.Creating a 'Start Here' page can guide new readers effectively.Regularly updating meta descriptions can improve SEO rankings.Engaging with your audience through alt text can enhance their experience.Content creation should be efficient and serve multiple purposes.SEO tactics can often be misleading and should be approached with caution.Linking to other webcomics can create a supportive community.Quality content is more important than SEO for attracting readers.Personal affirmations can provide motivation and encouragement.Events like the Reuben weekend are valuable for networking in the comic community.Recent legal victories can benefit creators financially on platforms like Patreon.Understanding analytics is crucial for independent artists.Business courses should be a core part of an art degree for cartoonists.Branding and legal knowledge are essential for success in the comic industry.Grant writing can be a valuable skill for artists seeking funding.A creative writing class specifically for comics is essential.Rhetoric and composition should be included in the curriculum.Understanding humor is crucial for all writers, not just humorists.Long-form storytelling should be taught with a focus on serialization.Art classes should cover visual storytelling and mark-making techniques.A history of mixed media communication is important for understanding comics.Digital tools and their applications should be part of the curriculum.Color theory and management are vital for storytelling in comics.Internships provide valuable real-world experience for students.A well-rounded curriculum should balance art, writing, and business skills.Brad's Comics BFAThis is Brad Guigar's wishlist for a full 4-year BFA-style degree for comics creators, assuming a 120-credit hour program, broken down into approximately 40 classes (3 credits each). I've grouped them by category and semester.YEAR 1 – FoundationFall SemesterIntro to Visual Storytelling (Art)Creative Writing for Comics I (Writing)Foundations of Marketing (Business)Composition & Rhetoric (Gen Ed)Digital Tools for Creatives (Art/Tech)Spring SemesterDrawing for Sequential Art (Art)Creative Writing for Comics II (Writing) Entrepreneurship 101 (Business) Intro to Media Studies (Gen Ed)Social Media Strategy (Business)YEAR 2 – Skill BuildingFall SemesterNarrative Structure & Pacing (Writing)Lettering & Typography (Art)Branding for Creators (Business)  Art History for Comic Artists (Gen Ed/Art History)Accounting & Taxes for Freelancers (Business) Spring SemesterPanel Layout & Visual Flow (Art)Character Development & Dialogue (Writing) Marketing Campaigns & Analytics (Business) Legal Issues in Creative Careers (Business) Psychology of Storytelling (Writing/Gen Ed) YEAR 3 – Integration & Professional PrepFall SemesterWriting humor (Writing) Coloring (Art)Crowdfunding & Direct Sales (Business) The Comic Industry: History & Trends (Gen Ed/Art History)Pitching & Proposal Writing (Business/Writing) Spring SemesterAdvanced Sequential Storytelling (Art)Long-Form Storytelling & Serialization (Writing) Client & Commission Work (Business)Internship or Industry Mentorship (Business)Elective: Animation, Game Art, or PodcastingYEAR 4 – Capstone & LaunchFall SemesterCapstone Project Planning (Writing/Art)Publishing & Distribution Models (Business)Teaching & Workshops for Creators (Business)Grant Writing & Residencies (Business/Writing)  Elective: Zines, Erotic Comics, or Experimental FormsSpring SemesterCapstone Execution & Exhibition (Writing/Art)Webcomic Design & User Experience (Art/Tech)Pre-Press (Art/Tech)Collaborative Studio Project (All)Exit Interview & Career Planning (Business) You get great rewards when you join the ComicLab Community on Patreon$2 — Early access to episodes$5 — Submit a question for possible use on the show AND get the exclusive ProTips podcast. Plus $2-tier rewards.If you'd like a one-on-one consultation about your comic, book it now!Brad Guigar is the creator of Evil Inc and the author of The Webcomics Handbook. Dave Kellett is the creator of Sheldon and Drive.

This episode features Mason Breeding, a talent manager in the gaming creator economy, discussing how gaming influencers are changing digital marketing. He explains what brands get right and wrong when working with creators and stresses the importance of authenticity and community. Breeding also talks about the value of long-term partnerships and smarter ad strategies in gaming.

Comedian, speaker, and author Paul Ollinger takes us on a laughter-filled journey through his life, offering a candid look into his experiences growing up in a large Catholic family in suburban Atlanta. Known for his sharp wit and engaging storytelling, Paul reflects on how sibling rivalry and lively dinner table discussions crafted his communication prowess and competitive spirit. These traits propelled him through academic achievements and early career successes at Launch.com and Facebook, all while he learned to appreciate every step of the journey rather than waiting for a singular definition of success.   Shifting gears, we uncover the intricacies of navigating career transitions, particularly in the ever-evolving media landscape. Paul vividly recounts his pivot from a comfortable position at Yahoo to chasing his passion for stand-up comedy in Los Angeles, a decision that led him to a pivotal role at Facebook during its exponential growth phase. His story illustrates the delicate balance between following one's dreams and maintaining practicality in the face of life's uncertainties, offering listeners valuable insights on resilience and adaptability.   As we wrap up our conversation, we explore the crucial role of AI and technology in modern industries like real estate. Paul shares his unique approach to real estate transactions, emphasizing the importance of trust and emotional intelligence in building lasting client relationships. We also discuss how professionals can stand out in a commoditized market by focusing on clients' holistic needs and the necessity of ongoing education to keep pace with AI advancements. Join us for a thought-provoking episode that combines humor, personal reflection, and industry insights to inspire listeners on their paths to happiness and success.   CHAPTERS    (05:27) - Sibling Rivalry and Achieving Success (10:09) - Navigating Early Career Success in Media (15:25) - Navigating the Corporate Landscape (24:25) - Career Transition and Personal Reflection (36:29) - Achieving Success Through Uniqueness (42:36) - Real Estate, AI, and Industry Innovation (50:17) - The Power of AI in Writing (59:52) - Audience Engagement for Escaping Drift  

Share your thoughts about our conversation!Curation is far more than an artistic act – it is a political one! It's what's to leave in, what to take out, what to filter and what to frame. And through this sense-making assembly, it becomes an invitation: to pay attention, to expand our minds, and to stumble into serendipitous encounters.And nothing masters this quite like TED. Curator of ideas, and a 20-year shaper of the TED conferences, Bruno Giussani helped make the cultural institution what it is today – he joins me to dissect the art and science of facilitation's dear cousin, and why now, more than ever, curation is so necessary.Hear the creative workings of the Ted stage, the evolution of TedX, and why Bruno believes ‘content' is a wrecking ball to culture. This is a conversation you won't want to miss!Find out about:The cultural responsibility of curation in our desensitised age of informationThe polarities of algorithmic filters, and real-life, intimate, theatrical curationHow to curate engagement with care, while gently bursting the filter bubbleHow the TED stage was built to blend intimacy with visual impactThe use of music to primes new moods, neutralise tastebuds and signal art as part of the conversationDon't miss the next episode: subscribe to the show with your favourite podcast player.Links:Watch the video recording of this episode on YouTube.Connect to Bruno Giussani:LinkedInSupport the show✨✨✨Subscribe to our newsletter to receive a free 1-page summary of each upcoming episode directly to your inbox, or explore our eBooks featuring 50-episode compilations for even more facilitation insights. Find out more:https://workshops.work/podcast✨✨✨Did you know? You can search all episodes by keyword to find exactly what you need via our Buzzsprout page!

These three previously recorded videos from Coach Karena are must-watches for content creators.Posting frequency alone won't boost visibility; focus on strategic positioning & meaningful engagement instead. Avoid common mistakes like sharing only facts without insights, which attracts non-action-taking 'content hoarders'. Shift audience beliefs to inspire action by emphasizing the costs of inaction.Implement a three-part visibility formula: 1) Clear positioning & messaging, 2) Engagement-driven content to spark discussion, 3) Prioritize quality & consistency over sheer volume. Daily posting isn't necessary; quality relationships outweigh follower counts for generating sales. Target 3-4 impactful posts weekly.Engagement requires proactive interaction from creators—engage with audience to receive engagement in return. Analyze input from DMs, comments, and competitor content to understand audience needs. Focus on active platforms where your audience enjoys participating.

A Note from James:So I've been podcasting for, gosh, 11 years—over 1500 episodes. And through that whole journey, PodcastOne always stood out to me. They recently went public, and today I've got Rob Ellin and Kit Gray joining me. What's the future of podcasting? If you're thinking about starting a podcast—or wondering how to grow one you already have—this episode's for you. These guys helped shape the entire industry, and they're sharing what works now, what doesn't, and how creators and networks can stay ahead.Episode Description:James Altucher sits down with Kit Gray and Robert Ellin, the powerhouse duo behind PodcastOne, to explore where podcasting is headed next. From YouTube's dominance to AI-driven analytics, they dissect the changing landscape of content creation, monetization, and brand-building. They also discuss PodcastOne's public market journey and how creators can turn niche ideas into multi-platform empires. Whether you're a podcast listener, creator, or investor, this episode gives you a real look at how podcasting is evolving from bedroom hobby to billion-dollar business.What You'll Learn:Why YouTube has become the most important platform for podcastersHow to build a podcast brand that lasts—and makes moneyWhy Gen Z is reshaping the future of content creationThe real metrics that drive podcast growth and advertiser interestHow PodcastOne is planning to become a billion-dollar companyTimestamped Chapters:[00:00] Introduction: The Future of Podcasting[00:06] The Rise of YouTube in Podcasting[01:08] James Altucher's Podcasting Journey[01:53] Interview with Rob Ellin and Kit Gray[02:13] Evolution and Challenges in Podcasting[02:49] The Impact of Video and Live Shows[05:36] The Importance of Audience Engagement[06:19] Diverse Podcast Formats and Their Success[07:35] Building Relationships and Networks[09:32] Monetizing and Expanding Podcast Content[22:05] The Role of Gen Z in Podcasting[25:10] Debating College and Entrepreneurship[25:43] The Evolution of Media and Content Creation[26:53] The Power of Celebrity Influence[27:55] Building and Branding in the Modern Era[31:03] The Impact of Podcast Advertising[34:07] The Future of Podcasting and AI[40:34] The Growth and Influence of PodcastOne[41:59] Podcasting During COVID and Beyond[45:13] PodcastOne's Public Journey and Future PlansAdditional Resources:PodcastOne – Official SiteNorthwest Registered AgentBetterHelp Online TherapyLand Rover DefenderEntrepreneurs on Fire by John Lee DumasThis episode is brought to you by BetterHelp. Give online therapy a try at betterhelp.com/jamesSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

YOUR PERSONA & PRESENCE MAKE YOU UNFORGETTABLE As a podcaster, you spend countless hours perfecting your content. But are you making your show truly unforgettable? In this episode of Podcast Talent Coach, I reveal why your unique persona and presence are the most important assets you have. These are assets that artificial intelligence or your competition can never copy. When you infuse your content with your personal story and authentic self, you stand out from the endless sea of sameness. It's this magnetism that attracts loyal listeners and turns casual followers into raving fans for your brand. WHY YOUR STORY IS YOUR SUPERPOWER Let's be real: being slightly better or just another "shade of gray" won't set you apart in today's crowded landscape. It's not about being cheaper, having a slicker course, or even a more refined mic setup. What makes people choose you, over and over again, is your story—your origin, your journey, your perspective. Your competition might try to imitate your process, but they'll never replicate your lived experience and genuine voice. In this episode, I break down how icons like Howard Stern, Oprah Winfrey, and Zig Ziglar rose to fame by unapologetically sharing who they are and weaving personal stories into every lesson. STOP TEACHING—START ENTERTAINING Too many podcasters get caught up in cramming more information into each episode. Here's the truth: listeners crave entertainment. Even when they're tuning in to learn, it's the stories and emotions you invoke that keep them coming back. Just think about your favorite teacher—the one who brought lessons to life, not the monotone professor who put the class to sleep. In this episode, I show you how to wrap your valuable content in relatable, audience-focused stories. When you stir emotion and invite your audience into your world, you don't just give them information—you give them an unforgettable experience. DEFINE YOUR BRAND WITH INTENTION Your brand isn't an accident—it's a choice. I walk you through how to identify four to six adjectives that define your podcast persona and ensure every episode supports those characteristics. Are you insightful, quirky, bold, or caring? Structure your content and stories to reinforce these brand traits with consistency and confidence. When you intentionally choose the characteristics your show stands for, you foster trust and recognition in your niche. Just like Gary Vaynerchuk and Mel Robbins attract their tribes with distinct personas, you can create a magnetic brand by sharing your story your way. TAKE THE NEXT STEP TO GREATNESS If you ever wonder why your audience isn't growing, your engagement is flat, or you're not making money with your podcast, the answer is likely simple: you haven't leaned into your story and presence enough. Now is the time to stand out by being more authentic, more entertaining, and more YOU. If you want hands-on help developing your podcast persona or building stronger, more profitable relationships with your audience, apply for a free coaching call at https://podcasttalentcoach.com/strategy-call/. Let's craft your story and turn your podcast into the influential, client-attracting platform you deserve.

Send us feedback/questions via TextIn this episode, we talk about the unpredictability of podcasting when things like power outages shut things down, strategies for running better interviews, and the importance of prepping your guests and your own questions. We dig into what actually makes a podcast “advanced,” swapping thoughts on whether it's about the gear, the content, skill, style, or just deeper expertise, and debate the value and pitfalls of reading guest bios and how to make your intros less boring. We explore why podcasting should stay fun (using Kevin Chemidlin's rebranding example), how to analyze whether your episodes are resonating through completion stats, and why being flexible and responsive to your audience is key. We also field questions about buying email lists for podcast marketing, talk about using AI for scripting and idea generation, and share advice for podcasters who want to stand out and grow their shows, emphasizing relationships and community over shortcuts. As always, we have a ton of laughs, plenty of audience participation, and the kind of practical tips and real talk every podcaster craves.Sponsors:PodcastBranding.co - They see you before they hear youBasedonastruestorypodcast.com - Comparing Hollywood with History?Mentioned In This EpisodeSchool of Podcastinghttps://www.schoolofpodcasting.com/joinPodpagehttp://www.trypodpage.comHome Gadget Geekshttps://www.homegadgegeeks.comEcamm Livehttps://supportthisshow.com/ecammEmber Community Training https://supportthisshow.com/emberDealcasters Appearancehttps://www.podpage.com/dealcasters/unlock-your-podcasts-front-door-with-dave-jackson/Video VersionChapters:00:00 Introduction and Welcome00:31 Power Outage Stories01:40 Sponsor Shoutouts04:57 Interview Tips and Techniques20:04 Advanced Podcasting Discussion30:50 Listener Questions and Feedback41:46 The Value of Longer Content44:06 Effective Call to Action Strategies44:39 Monetizing Your Content45:35 The Importance of Audience Engagement47:27 Challenges with Facebook Groups49:36 UnderThis week's awesome supporter is Greg from the Indie Drop-in Network. Connecting listeners with amazing independent creators/ Submit your show at https://indiedropin.com/ Podcast Hot SeatGrow your podcast audience with Podcast Hot Seat. We help you do more of what is working, and fine tune those things that need polished. In addition to the podcast audit, you get a FREE MONTH at the School of Podcasting (including more coaching). Check it out at https://www.podcasthotseat.com/storeYour Audience Will Thank You!Support the showBE AWESOME!Thanks for listening to the show. Help the show continue to exist and get a shout-out on the show by becoming an awesome supporter by going to askthepodcastcoach.com/awesome

Episode Title: Why Is It So Hard to Instill Trust in B2B Marketing?Host: Donna Peterson, President of World InnovatorsPodcast: B2B Marketing Excellence & AIIn this powerful episode, Donna Peterson takes listeners on a personal and professional journey into one of the most important—and elusive—elements of B2B marketing: trust.With over 30 years of experience helping industrial brands build lasting relationships, Donna opens up about the hard lessons she's learned from her own mother, the founder of World Innovators, and how those lessons continue to shape the way she approaches marketing today. From falling for perfect pitches that didn't deliver, to understanding the emotional weight of skepticism, Donna shares how trust is slowly earned—but easily lost.Listeners will walk away with:A deeper understanding of why trust is so difficult to establish in B2BHow inconsistent branding, shallow messaging, and automation have chipped away at confidencePractical steps to rebuild trust through consistent branding, emotional relevance, and careful use of AI toolsIf you're an industrial marketer, a business owner, or a lean marketing team looking to stand out in a noisy marketplace, this episode will give you both insight and action.

You don't need to work longer; you just need a better plan. Schedule a peace of mind visit for your retirement planning with this link: https://calendly.com/charlesdzama/dzamatalk-complimentary-15-min-phone-call"The waiting is the hardest part. But knowing your rights and understanding the DRP process can help you move forward with confidence."Chapters0:00 – Introduction0:30 – What Happened to the DRP? Did You Request It?2:15 – Agency Responses & The Brisket Analogy3:13 – No Response? Here's What to Do6:45 – Highly Qualified Experts & Mission Critical Employees8:59 - Agency-Specific Insights on DRP12:13 - Changes in Response Times and Rights15:08 - Navigating the DRP Process18:00 - Audience Engagement and FeedbackConnect with CD Financial for More Insights:Twitter: /CDFinancial_LLCInstagram: /CDfinancial.llcFacebook: /CDFinancialLLCLinkedIn: /cd-financial-llc Visit our Website: https://cdfinancial.org/Subscribe and Stay Updated: Don't miss out on crucial advice for your financial journey. Subscribe now for weekly insights and strategies to secure your retirement.Get More from CD Financial: Looking for personalized advice? Schedule a consultation with Charles to tailor a plan that suits your unique financial situation: https://calendly.com/charlesdzama/dzamatalk-complimentary-15-min-phone-call#RetirementPlanning #OpenSeason2024 #FEHB #FederalEmployees #HealthInsurance #Podcast #FinancialWellness #CDFinancial #HealthMeetsWealth #InsuranceComparisonAdvisory services are offered through CD Financial LLC dba CD Financial, an Investment Advisor in the State of California. Insurance products and services are offered through CD Financial & Insurance Services LLC, an affiliated company.Opinions expressed herein are solely those of CD Financial and our editorial staff. The information contained in this material has been derived from sources believed to be reliable but is not guaranteed as to accuracy and completeness and does not purport to be a complete analysis of the materials discussed. All information and ideas should be discussed in detail with your individual adviser prior to implementation.Support the show

Next in Media spoke with Conor McKenna, partner at Luma Partners, about what's held ad tech back from exploiting the creator economy, and why creators themselves - along with a new competitive dynamic among the tech platforms - may lead the industry in a whole new direction.

Skip the Queue is brought to you by Rubber Cheese, a digital agency that builds remarkable systems and websites for attractions that helps them increase their visitor numbers. Your hosts are Paul Marden and Andy Povey.If you like what you hear, you can subscribe on iTunes, Spotify, and all the usual channels by searching Skip the Queue or visit our website SkiptheQueue.fm.If you've enjoyed this podcast, please leave us a five star review, it really helps others find us. Show references:  Anna Preedy, Director M+H Showhttps://show.museumsandheritage.com/https://www.linkedin.com/in/annapreedy/Jon Horsfield, CRO at Centegra, a Cinchio Solutions Partnerhttps://cinchio.com/uk/https://www.linkedin.com/in/jon-horsfield-957b3a4/Dom Jones, CEO, Mary Rose Trust https://maryrose.org/https://www.linkedin.com/in/dominicejones/https://www.skipthequeue.fm/episodes/dominic-jonesPaul Woolf, Trustee at Mary Rose Trusthttps://maryrose.org/https://www.linkedin.com/in/paul-woolf/Stephen Spencer, Ambience Director, Stephen Spencer + Associateshttps://www.stephenspencerassociates.com/https://www.linkedin.com/in/customerexperiencespecialist/https://www.skipthequeue.fm/episodes/stephen-spencerSarah Bagg, Founder, ReWork Consultinghttps://reworkconsulting.co.uk/https://www.linkedin.com/in/sarahbagg/https://www.skipthequeue.fm/episodes/sarah-baggJeremy Mitchell, Chair of Petersfield Museum and Art Galleryhttps://www.petersfieldmuseum.co.uk/https://www.linkedin.com/in/jeremy-mitchell-frsa-4529b95/Rachel Kuhn, Associate Director, BOP Consultinghttps://www.bop.co.uk/https://www.linkedin.com/in/kuhnrachel/  Transcriptions:Paul Marden: Welcome to Skip the Queue, the podcast for people working in and working with visitor attractions. You join me today, out and about yet again. This time I am in London at Olympia for the Museums and Heritage Show. Hotly anticipated event in everybody's diary. We all look forward to it. Two days of talks and exhibitions and workshops. Just a whole lot of networking and fun. And of course, we've got the M and H awards as well. So in this episode, I am going to be joined by a number of different people from across the sector, museum and cultural institution professionals, we've got some consultants, we've got some suppliers to the industry, all pretty much giving us their take on what they've seen, what they're doing and what their thoughts are for the year ahead. So, without further ado, let's meet our first guest. Andy Povey: Hi, Anna. Welcome to Skip the Queue. Thank you for giving us some of your time on what must be a massively busy day for you. I wonder if you could just tell the audience who you are, what you do, a little bit about what museums and heritage is, because not everyone listening to the podcast comes from the museum sector. Anna Preedy: Andy, thanks. This is a great opportunity and always really lovely to see your happy smiley face at the Museums and Heritage Show. So M and H, as we're often referred to as, stands for Museums and Heritage and we're a small business that organises the principal trade exhibition for the Museums and Heritage sector that could be broadened, I suppose, into the cultural sector. We also have the awards ceremony for the sector and an online magazine. So we are Museums and Heritage, but we're often referred to as M and H and we've been around for a very long time, 30 plus years. Andy Povey: Oh, my word. Anna Preedy: I know. Andy Povey: And what's your role within the organisation? Your badge says Event Director today. That's one of many hats. Anna Preedy: I'm sure it is one of many hats because we're a very small team. So I own and manage the events, if you like. M and H is my baby. I've been doing it for a very long time. I feel like I'm truly immersed in the world of museums and heritage and would like to think that as a result of that, I kind of understand and appreciate some of the issues and then bring everyone together to actually get in the same room and to talk them through at the show. So, yeah, that's what we're about, really. Andy Povey: In a shorthand and obviously the show. We're in the middle of West London. It's a beautifully sunny day here at Olympia. The show is the culmination, I suppose of 12 months of work. So what actually goes in? What does a normal day look like for you on any month other than May? Anna Preedy: Yeah, it was funny actually. Sometimes people, I think, well, what do you do for the rest of the year? You just turn up to London for a couple of days, just turn up delivering an event like this. And also our award scheme is literally three, six, five days of the year job. So the moment we leave Olympia in London, we're already planning the next event. So it really is all encompassing. So I get involved in a lot. As I say, we're a small team, so I'm the person that tends to do most of the programming for the show. So we have 70 free talks. Everything at the show is free to attend, is free to visit. So we have an extensive programme of talks. We have about 170 exhibitors. Anna Preedy: So I'm, although I have a sales team for that, I'm managing them and looking after that and working with some of those exhibitors and then I'm very much involved in our awards. So the Museums and Heritage Awards look to celebrate and reward the very best in our sector and shine the spotlight on that not just in the UK but around the world. So we have a judging panel and I coordinate that. So pretty much every decision, I mean you look at the colour of the carpet, that which incidentally is bright pink, you look at the colour of the carpet here, who made the decision what colour it would be in the aisles this year it was me. So I, you know, I do get heavily involved in all the nitty gritty as well as the biggest strategic decisions. Andy Povey: Fantastic. Here on the show floor today it is really busy, there are an awful lot of people there. So this is all testament to everything that you've done to make this the success that it is. I'm sure that every exhibitor is going to walk away with maybe not a full order book, but definitely a fistful of business cards. Anna Preedy: I think that's it, what we really want. And we sort of build this event as the big catch up and we do that for a reason. And that is really to kind of give two days of the year people put those in their diary. It's a space where people can come together. So you know, there'll be people here standing on stands who obviously and understandably want to promote their product or service and are looking to generate new business. And then our visitors are looking for those services and enjoying the talks and everyone comes together and it's an opportunity to learn and network and connect and to do business in the broadest possible sense. Really. Andy Povey: No, I think that the line, the big catch up really sums the show up for me. I've been. I think I worked out on the way in this morning. It's the 15th time I've been to the show. It's one of my favourite in the year because it is a fantastic mix of the curatorial, the commercial, everything that goes into running a successful museum or heritage venue. Anna Preedy: I mean, it's funny when people ask me to summarise. I mean, for a start, it's quite difficult. You know, really, it should be museums, galleries, heritage, visitor, attractions, culture. You know, it is a very diverse sector and if you think about everything that goes into making a museum or a gallery or a historic house function, operate, engage, it's as diverse as the organisational types are themselves and we try and bring all of that together. So, you know, whether you are the person that's responsible for generating income in your organisation, and perhaps that might be retail or it might be catering, it could be any. Any stream of income generation, there's going to be content for you here just as much as there's going to be content for you here. Anna Preedy: If you are head of exhibitions or if you are perhaps wearing the marketing hat and actually your job is, you know, communications or audience development, we try and represent the sector in its broadest scope. So there is something for everyone, quite. Andy Povey: Literally, and that's apparent just from looking on the show floor. So with all of your experience in the museum sector, and I suppose you get to see. See quite an awful lot of new stuff, new products. So what are you anticipating happening in the next sort of 6 to 12 months in our sector? Anna Preedy: I mean, that's a big question because, you know, going back to what were just saying, and the kind of different verticals, if you like, that sit within the sector, but I think the obvious one probably has to be AI, and the influence of that. I'm not saying that's going to change everything overnight. It won't, but it's. You can see the ripples already and you can see that reflected out here on the exhibition floor with exhibitors, and you can also see it in our programme. So this sort of AI is only, you know, one aspect of, you know, the bigger, wider digital story. But I just think it's probably more about the sector evolving than it is about, you know, grand sweeping changes in any one direction. Anna Preedy: But the other thing to say, of course, is that as funding gets more the sort of the economic landscape, you know, is tough. Undeniably so. So generating revenue and finding new ways to do that and prioritising it within your organisation, but not at the expense of everything else that's done. And it should never be at the expense of everything else that's done. And it's perfectly possible to do both. Nobody's suggesting that it's easy, nothing's easy but, you know, it's possible. Anna Preedy: And I think the show here, and also what we do online in terms of, you know, news and features, all of that, and what other organisations are doing in this sector, of course, and the partners we work with, but I think just helping kind of bridge that gap really, and to provide solutions and to provide inspiration and actually, you know, there's no need to reinvent the wheel constantly. Actually, I think it was somebody that worked in the sector. I'm reluctant to names, but there was somebody I remember once saying, well, know, stealing with glee is kind of, you know, and I think actually, you know, if you see somebody else is doing something great and actually we see that in our wards, you know, that's the whole point. Let's shine a spotlight on good work. Well, that might inspire someone else. Anna Preedy: It's not about ripping something off and it's not absolute replication. But actually, you know, scalable changes in your organisation that may have been inspired by somebody else's is only a good thing as well. Andy Povey: It's all that evolutionary process, isn't it? So, great experience. Thank you on behalf of everybody that's come to the show today. Anna Preedy: Well, thank you very much. I love doing it, I really genuinely do and there is nothing like the buzz of a busy event. Jon Horsfield: Yeah, My name is Jon Horsfield, I'm the Chief Revenue Officer of Cincio Solutions. Andy Povey: And what does Cincio do? Jon Horsfield: We provide F and B technology, so kiosks, point of sale payments, kitchen systems, inventory, self checkout to the museums, heritage zoos, aquariums and hospitality industries. Andy Povey: Oh, fantastic. So I understand this is your first time here at the Museums and Heritage Show. Jon Horsfield: It is our first time. It's been an interesting learning curve. Andy Povey: Tell me more. Jon Horsfield: Well, our background is very much within the hospitality. We've been operating for about 20 to 23 years within the sort of high street hospitality side of things. Some of our London based listeners may have heard of Leon Restaurants or Coco Di Mama, we've been working with them for over 20 years. But we're looking at ways of bringing that high street technology into other industries and other Verticals and the museums and heritage is a vertical that we've identified as somewhere that could probably do with coming into the 21st century with some of the technology solutions available. Andy Povey: I hear what you're saying. So what do you think of the show? What are your first impressions? Give me your top three tips. Learning points. Jon Horsfield: Firstly, this industry takes a long time to get to know people. It seems to be long lead times. That's the first learning that we've had. Our traditional industry in hospitality, people will buy in this industry. It's going to take some time and we're happy about that. We understand that. So for us, this is about learning about know about how the industry works. Everybody's really friendly. Andy Povey: We try. Yeah. Jon Horsfield: That's one of the first things that we found out with this. This industry is everybody is really friendly and that's quite nice. Even some of our competitors, we're having nice conversations with people. Everybody is really lovely. The third point is the fact that I didn't know that there were so many niche markets and I found out where my mother buys her scarves and Christmas presents from. So it's been really interesting seeing the different types of things that people are looking for. We've sort of noticed that it's really about preservation. That's one of the main areas. There's a lot of things about preservation. Another one is about the display, how things are being displayed, and lots of innovative ways of doing that. But also the bit that we're really interested in is the commercialization. Jon Horsfield: There's a real push within the industry to start to commercialise things and bring in more revenue from the same people. Andy Povey: Yeah, yeah. I mean, that's all about securing the destiny so that you're not reliant on funding from external parties or government and you taking that control. So what do you do at Centrio that helps? Jon Horsfield: Well, first of all. First of all, I would say the efficiencies that we can bring with back office systems integrations. We're very well aware of what we do, we're also aware of what we don't do. So, for example, we're not a ticketing provider, we're a specialist retail and F and B supplier. So it's about building those relationships and actually integrating. We've got a lot of integrations available and we're very open to that. So that's the first thing. But one of the key things that we're trying to bring to this industry is the way that you can use technology to increase revenue. So the kiosks that we've got here, it's proven that you'll get a minimum average transaction value increase of 10 to 15%. Andy Povey: And what do you put that down to? Jon Horsfield: The ability to upsell. Okay, with kiosks, as long as, if you put, for example, with a burger, if you just have a nice little button, say would you like the bacon fries with that? It's an extra few pounds. Well, actually if you've got an extra few pounds on every single transaction, that makes an incredible difference to the bottom line. From the same number of customers. Some of our clients over in the USA have seen an ATV increase above to 60% with the use of kiosks. Andy Povey: And that's just through selling additional fries. Jon Horsfield: Exactly. People will. I went to a talk many years ago when people started to adopt kiosks and the traditional thing is the fact that people will order two Big Macs and a fries to a kiosk, but when you go face to face, they will not order two Big Macs and a fries. Andy Povey: So you're saying I'm a shy fatty who's basically. Jon Horsfield: Absolutely not. Absolutely not, Andy. Absolutely not. So that's really what it's about. It's about using the sort of the high street technology and applying that to a different industry and trying to bring everybody along with us. Dominic Jones: And you need to listen to the Skip the Queue. It's the best podcast series ever. It'll give you this industry. Paul Marden: Perfect. That was a lovely little sound bite. Dom, welcome. Dominic Jones: It's the truth. It's the truth. I love Skip the Queue. Paul Marden: Welcome back to Skip the Queue. Paul, welcome. For your first time, let's just start with a quick introduction. Dom, tell everybody about yourself. Dominic Jones: So I'm Dominic Jones, I'm the chief executive of the Mary Rose Trust and I'm probably one of Skip the Queue's biggest fans. Paul Marden: I love it. And biggest stars. Dominic Jones: Well, I don't know. At one point I was number one. Paul Marden: And Paul, what about yourself? What's your world? Paul Woolf: Well, I'm Paul Woolf, I've just joined the Mary Rose as a trustee. Dom's been kind of hunting me down politely for a little bit of time. When he found out that I left the King's Theatre, he was very kind and said, right, you know, now you've got time on your hands, you know, would you come over and help? So yeah, so my role is to support Dom and to just help zhuzh things up a bit, which is kind of what I do and just bring some new insights into the business and to develop It a bit. And look at the brand, which is where my skills. Dominic Jones: Paul is underselling himself. He is incredible. And the Mary Rose Trust is amazing. You haven't visited. You should visit. We're in Portsmouth Historic Dock blog. But what's great about it is it's about attracting great people. I'm a trustee, so I'm a trustee for good whites. I'm a trustee for pomp in the community. I know you're a trustee for kids in museums. I love your posts and the fact that you come visit us, but it's about getting the right team and the right people and Paul has single handedly made such a difference to performance art in the country, but also in Portsmouth and before that had a massive career in the entertainment. So we're getting a talent. It's like getting a Premiership player. And we got Paul Woolf so I am delighted. Dominic Jones: And we brought him here to the Museum Heritage show to say this is our industry because we want him to get sucked into it because he is going to be incredible. You honestly, you'll have a whole episode on him one day. Paul Marden: And this is the place to come, isn't it? Such a buzz about the place. Paul Woolf: I've gone red. I've gone red. Embarrassed. Paul Marden: So have you seen some talks already? What's been impressive for you so far, Paul? Paul Woolf: Well, we did actually with the first talk we were listening to was all about touring and reducing your environmental impact on touring, which is quite interesting. And what I said there was that, you know, as time gone by and we had this a little bit at theatre actually. But if you want to go for grant funding today, the first question on the grant funding form, almost the first question after the company name and how much money you want is environmental impact. Paul Marden: Yeah, yeah. Paul Woolf: And so if you're going tour and we're looking now, you know, one of the things that Dom and I have been talking about is, you know, Mary Rose is brilliant. It's fantastic. You know, it's great. It's in the dockyard in Portsmouth and you know, so. And, and the Andes, New York, you know, everywhere. Dominic Jones: Take her on tour. Paul Woolf: Why isn't it on tour? Yeah. Now I know there are issues around on tour. You know, we've got the collections team going. Yeah, don't touch. But nonetheless it was interesting listening to that because obviously you've got to. Now you can't do that. You can't just put in a lorry, send it off and. And so I thought that was quite interesting. Dominic Jones: Two, it's all the industry coming together. It's not about status. You can come here as a student or as a CEO and you're all welcome. In fact, I introduced Kelly from Rubber Cheese, your company, into Andy Povey and now you guys have a business together. And I introduced them here in this spot outside the men's toilets at Museum and Heritage. Paul Woolf: Which is where we're standing, by the way. Everybody, we're outside the toilet. Dominic Jones: It's the networking, it's the talks. And we're about to see Bernard from ALVA in a minute, who'll be brilliant. Paul Marden: Yes. Dominic Jones: But all of these talks inspire you and then the conversations and just seeing you Andy today, I'm so delighted. And Skip the Queue. He's going from strength to strength. I love the new format. I love how you're taking it on tour. You need to bring it to the May Rose next. Right. Paul Marden: I think we might be coming sometimes soon for a conference near you. Dominic Jones: What? The Association of Independent Museums? Paul Marden: You might be doing an AIM conference with you. Dominic Jones: Excellent. Paul Marden: Look, guys, it's been lovely to talk to you. Enjoy the rest of your day here at M and H. Paul Marden: Stephen, welcome back to Skip the Queue. Stephen Spencer: Thank you very much. Paul Marden: For listeners, remind them what you do. Stephen Spencer: So I'm Stephen Spencer. My company, Stephen Spencer Associates, we call ourselves the Ambience Architects because we try to help every organisation gain deeper insight into the visitor experience as it's actually experienced by the visitor. I know it sounds a crazy idea, really, to achieve better impact and engagement from visitors and then ultimately better sustainability in all senses for the organisation. Paul Marden: For listeners, the Ambience Lounge here at M and H is absolutely rammed at the moment. Stephen Spencer: I'm trying to get in myself. Paul Marden: I know, it's amazing. So what are you hoping for this networking lounge? Stephen Spencer: Well, what we're aiming to do is create a space for quality conversations, for people to meet friends and contacts old and new, to discover new technologies, new ideas or just really to come and have a sounding board. So we're offering free one to one advice clinic. Paul Marden: Oh, really? Stephen Spencer: Across a whole range of aspects of the visitor journey, from core mission to revenue generation and storytelling. Because I think, you know, one of the things we see most powerfully being exploited by the successful organisations is that kind of narrative thread that runs through the whole thing. What am I about? Why is that important? Why should you support me? How do I deliver that and more of it in every interaction? Paul Marden: So you're Having those sorts of conversations here with people on a one to one basis. Stephen Spencer: Then we also are hosting the structured networking event. So all of the sector support organisations that are here, they have scheduled networking events when really people can just come and meet their peers and swap experiences and again find new people to lean on and be part of an enriched network. Paul Marden: Absolutely. So we are only half a day in, not even quite half a day into a two day programme. So it's very early to say, but exciting conversations, things are going in the direction that you hoped for. Stephen Spencer: Yes, I think, I mean, we know that the sector is really challenged at the moment, really, the fact that we're in now such a crazy world of total constant disruption and uncertainty. But equally we offer something that is reassuring, that is enriching, it's life enhancing. We just need to find better ways to, to do that and reach audiences and reach new audiences and just keep them coming back. And the conversations that I've heard so far have been very much around that. So it's very exciting. Paul Marden: Excellent. One of themes of this episode that we'll be talking to lots of people about is a little bit of crystal ball gazing. You're right, the world is a hugely, massively disrupted place at the moment. But what do you see the next six or 12 months looking like and then what does it look like for the sector in maybe a five year time horizon? Stephen Spencer: Okay, well, you don't ask easy questions. So I think there will be a bit of a kind of shaking down in what we understand to be the right uses of digital technology, AI. I think we see all the mistakes that were made with social media and what it's literally done to the world. And whilst there are always examples of, let's say, museums using social media very cleverly and intelligently, we know that's against the backdrop of a lot of negativity and harm. So why would we want to repeat that, for example, with generative AI? Paul Marden: Indeed. Stephen Spencer: So I heard a talk about two years ago at the VAT conference about using AI to help the visitor to do the stuff that is difficult for them to do. In other words, to help them build an itinerary that is right for them. And I think until everyone is doing that, then they should be very wary of stepping off the carpet to try and do other things with it. Meanwhile, whilst it's an immersive experience, it is not just sitting in, you know, with all respect to those that do this, A, you know, surround sound visual box, it is actually what it's always been, which is meeting real people in authentic spaces and places, you know, using all the senses to tell stories. So I think we will need to see. Stephen Spencer: I've just been given a great coffee because that's the other thing we're offering in the coffee. It's good coffee. Not saying you can't get anywhere else in the show, just saying it's good here. Yeah. I think just some realism and common sense creeping into what we really should be using these technologies for and not leaving our visitors behind. I mean, for example, you know, a huge amount of the natural audience for the cultural sector. You know, people might not want to hear it, but we all know it's true. It's older people. And they aren't necessarily wanting to have to become digital natives to consume culture. So we shouldn't just say, you know, basically, unless you'll download our app, unless you'll do everything online, you're just going to be left behind. That's crazy. It doesn't make good business sense and it's not right. Stephen Spencer: So I just think some common sense and some. Maybe some regulation that will happen around uses of AI that might help and also, you know, around digital harms and just getting back to some basics. I was talking to a very old colleague earlier today who had just come back from a family holiday to Disney World, and he said, you know, you can't beat it, you cannot beat it. For that is immersive. Paul Marden: Yeah, absolutely. But it's not sealed in a box. Stephen Spencer: No, no. And it really. It's a bit like Selfridges. I always took out. My favourite store is Selfridges. It still does what Harry Gordon Selfridge set out to do. He said, "Excite the mind and the hand will reach for the pocket." I always say. He didn't say excite the eye, he said, excite the mind. Paul Marden: Yeah. Stephen Spencer: The way you do that is through all the senses. Paul Marden: Amazing. Stephen Spencer: And so, you know, digital. I'm sure he'd be embracing that. He would be saying, what about the rest of it? Paul Marden: How do you add the human touch to that? Yeah. I was at Big Pit last week. Stephen Spencer: As they reopened, to see this. Yeah. Paul Marden: And it was such an amazing experience walking through that gift shop. They have so subtly brought the museum into the gift shop and blended the two really well. Stephen Spencer: Yes. And I think that raises the bar. And again, if you want to make more money as a museum, you need to be embracing that kind of approach, because if you just carry on doing what you've always done, your revenue will go down. Paul Marden: Yes. Stephen Spencer: And we all know your revenue needs to go up because other. Other sources of income will be going down. Paul Marden: Sarah, welcome back to Skip the Queue last time you were here, there was a much better looking presenter than, you were in the Kelly era. Sarah Bagg: Yes, we were. Paul Marden: It's almost as if there was a demarcation line before Kelly and after Kelly. Why don't you just introduce yourself for me? Tell the listeners what it is that you do. Sarah Bagg: So I'm Sarah Bagg. I'm the founder of Rework Consulting. The last time I spoke, it wasn't that long after our launch. I think like two and a half years ago. We've just had our third birthday. Paul Marden: Wow. Sarah Bagg: Which is completely incredible. When we first launched rework, were specifically for the visitor attractions industry and focused on ticketing. Paul Marden: Yep. Sarah Bagg: So obviously we are a tech ticketing consultancy business. In the last three and a half years we've grown and now have five verticals. So attractions are one of them. Paul Marden: And who else do you work with then? Sarah Bagg: So the art, the leisure industry. So whether it be activity centres, cinemas, bowling centres and then live entertainment. So it could be anything from sports, festivals etc and the arts, like theatres or. Paul Marden: So closely aligned to your attractions. Then things that people go and do but different kinds of things loosely. Sarah Bagg: Say they're like live entertainment. Paul Marden: I like that. That's a nice description. So this must be Mecca for you to have all of these people brought together telling amazing stories. Sarah Bagg: I think how I would sum up museum and heritage today is that I think we're kind of going through a period of like being transformed, almost like back. People are reconstructing, connecting with real experiences and with people. Paul Marden: Yeah. Sarah Bagg: And I would like to think that tech is invisible and they're just to support the experience. I think there's a lot of things that are going on at the moment around, you know, bit nostalgia and people dragging themselves back to the 90s. And there's a lot of conversations about people and customer service and experience. And although technology plays a huge part in that, I would still like to think that people come first and foremost, always slightly weird from a technology consultant. Paul Marden: Well, nobody goes to a visitor attraction to be there on their own and interact with technology. That's not the point of being there. Yeah. Interesting talks that you've been today. Sarah Bagg: I think one of my favourite was actually one of the first of the day, which was about. Of how do you enhance the visitor experience through either like music and your emotions and really tapping into how you feel through, like all your different senses. Which was one of Stephen's talks which I really enjoyed. Paul Marden: That's really interesting. Sarah Bagg: I think if people like look at the visitor industry and across the board, that's why I'm so keen to stay, like across four different sectors, we can learn so much pulling ideas from like hospitality and restaurants and bars.Paul Marden: Completely. Sarah Bagg: Even if you think about like your best, there's a new bar there, so you can not very far from my home in Brighton and the service is an amazing. And the design of the space really caters for whether you're in there with 10 people or whether you're sat at the bar on your own. It doesn't exclude people, depending on what age you are or why you gone into the bar. And I think we can learn a lot in the visitor attractions industry because there's been a lot of talk about families today. I don't have children and I think that there, you need. Sarah Bagg: We need to think more about actually that lots of other people go to visitor attractions Paul Marden: Completely. Sarah Bagg: And they don't necessarily take children and they might want to go on their own. Yes, but what are we doing to cater for all of those people? There's nothing. Paul Marden: How do you make them feel welcome? How do you make them feel like they're a first class guest? The same as everybody else. Yeah. So where do you see the sector going over the next few years based on what you've seen today? Sarah Bagg: I think there'll be a lot more diversification between sectors. There's definitely a trend where people have got their assets. You know, like if you're looking at things like safari parks and zoos, places that have already got accommodation, but maybe like stately houses where there used to be workers that were living in those cottages or whatever, that they're sweating their assets. I think it would be interesting to see where tech takes us with that because there has been a tradition in the past that if you've got like, if your number one priority to sell is being like your hotel, then you would have like a PMS solution. But if it's the other way around, your number one priority is the attraction or the venue and you happen to have some accommodation, then how is that connecting to your online journey? Sarah Bagg: Because the last thing you want is like somebody having to do two separate transactions. Paul Marden: Oh, completely drives me crazy. Sarah Bagg: One thing I would also love to see is attractions thinking beyond their 10 till 6 opening hours completely. Because some days, like restaurants, I've seen it, you know, maybe they now close on Mondays and Tuesdays so they can give their staff a day off and they have different opening hours. Why are attractions still fixated in like keeping these standard opening hours? Because actually you might attract a completely different audience. There used to be a bit of a trend for like doing museum late. So I was speaking to a museum not very long ago about, you know, do they do like morning tours, like behind the scenes, kind of before it even opens. And I think the museum particularly said to me, like, "Oh, we're fine as we are.". Paul Marden: I've never met a museum that feels fine where it is at the moment. Sarah Bagg: But I guess the one thing I would love to see if I could sprinkle my fairy dus. Paul Marden: Come the revolution and you're in charge. Sarah Bagg: And it's not like, it's not even like rocket science, it's more investment into training and staff because the people that work in our industry are like the gold, you know, it's not tech, it's not pretty set works, it's not like fancy display cases. Yes, the artefacts and stuff are amazing. Paul Marden: But the stories, the people stuff. Yeah. Sarah Bagg: Give them empowerment and training and make the customer feel special. Paul Marden: Yes. Sarah Bagg: When you leave, like you've had that experience, you're only ever going to get that from through the people that you interact with completely. Paul Marden: Jeremy, hello. Welcome to Skip the Queue. We are, we are being slightly distracted by a dinosaur walking behind us. Such is life at M and H show. Jeremy Mitchell: Yeah. Paul Marden: So. Jeremy Mitchell: Well, anything to do with museums and dinosaurs, always great crowd pleasers. Paul Marden: Exactly, exactly. So is this your first time at M and H or have you been before? Jeremy Mitchell: Been before, but probably not for 10 years or more. It was, yes. I remember last time I came the theatres were enclosed so they were partitioned all the way around. Paul Marden: Right. Jeremy Mitchell: But because it's so popular now that would not just not would not work. It's a long time ago. It shows how long I've been volunteering. Paul Marden: In museums, doesn't it? So for our listeners, Jeremy, just introduce yourself and tell everyone about the role that you've got at the Petersfield Museum. Jeremy Mitchell: Okay, so I'm Jeremy Mitchell. I'm a trustee at Petersfield Museum now Petersfield Museum and Art Gallery. I'm actually now chair of trustees. Paul Marden: Paint a little picture for us of Petersfield Museum then. What could someone expect if they came to you? Apart from, as I understand, a very good cup of coffee. Jeremy Mitchell: A very good cup of coffee. Best in Petersfield. And that's not bad when there are 32 competitors. You'll get a little bit of everything you'll get a bit of. You'll get the story of Petersfield, but you'll get so much more. We've got collections of costume going back to the mid 18th century. We've got work of a local artist, Flora Torte, one of those forgotten female artists from between the wars. She's a story that we will be exploring. We've got, in partnership with the Edward Thomas Fellowship, a big archive of books and other artefacts by and about Edward Thomas, who was a poet, writer, literary critic. He's one of the poets killed in the First World War. But he's not well known as a war poet because he was writing about the impact of war on life at home. Jeremy Mitchell: So he's now more well known as a nature poet. Paul Marden: So you're telling the story not just of the place, you're telling the story of the people that have produced great art or had an impact on Petersfield. Jeremy Mitchell: Yes. And their networks and how they might relate to Petersfield in turn. And we've got the costume collection I mentioned going back to the mid 18th century, which came from Bedale School. They've all got stories to them. Paul Marden: Interesting. Jeremy Mitchell: This came from Bedale School, which is a private school on the edge of Petersfield. It was actually collected by their drama teacher between the 1950s and the 1970s. Paul Marden: Wow. Jeremy Mitchell: Because she believed in authenticity. So if she was putting on a 19th century production, she would want genuine 19th century clothes. Paul Marden: Let me tell you, my drama productions in a 1980s comprehensive did not include authentic 19th century costumes. Jeremy Mitchell: If were doing something like that at school, their parents would have been, all right, go down to the jumble sale, buy some material, make something that looks something like it. Paul Marden: Yeah. Jeremy Mitchell: But no, she was, well, if you haven't got anything in your attic that's suitable, please send me some money because there's a sale at Sotheby's in three months. Time off costume from the period. Paul Marden: Excellent. Jeremy Mitchell: And we've got some lovely pieces in there. When we put on the Peggy Guggenheim exhibition, which is what were talking about earlier today here, were able to bring in costume from the 1930s, Chanel dress, other high quality, not. Not necessarily worn by Peggy Guggenheim, but her. Paul Marden: Authentic of the period. Jeremy Mitchell: Authentic of the period. But her son was at Bedale, so she could have been asked to donate. Paul Marden: So. Okay. Jeremy Mitchell: Highly unlikely, but it was similar to items that she had been photographed in or would have been. Would have been wearing. Paul Marden: So tell me about the. The presentation. How was that? Jeremy Mitchell: It went so quickly. Paul Marden: Oh, yes. You get in the zone don't you? Jeremy Mitchell: You get in the zone. But it flowed and Louise was great. Louise had done the bulk of the. The work. She prepared the presentation that visually told the story of the exhibition and its outcomes and impacts. And I filled in the boring book, I call it the BBC, the boring but crucial. How we funded it, how we organised the project, management around it, the planning and getting buy in from the rest of the trustees at the beginning, because it was potentially a big financial commitment if we hadn't been able to fund it. Paul Marden: Isn't it interesting? So coming to an event like this is always. There's always so much to learn, it's always an enriching experience to come. But it's a great opportunity, isn't it, for a small museum and art gallery such as Petersfield? It feels a little bit like you're punching above your weight, doesn't it, to be invited onto this stage to talk about it. But really you're telling this amazing story and it's of interest to everybody that's here. Jeremy Mitchell: We want to share it. If we've been able to do it, then why can't they? Why can't you? Why can't we all do it? And yes, you need the story, but if you dig deep enough, those stories are there. Paul Marden: Absolutely, Absolutely. One of the things that is a real common conversation here, M and H, is looking forward, crystal ball gazing, talking. There's challenges in the sector, isn't there? There's lots of challenges around funding and I guess as a small museum, you must feel those choppy waters quite acutely. Jeremy Mitchell: Definitely. I mean, we're an independent museum, so we're not affected by spending cuts because we don't get any funding from that area. But the biggest challenge is from the funding perspective. Yes, we have a big income gap every year that we need to bridge. And now that so much more of the sector is losing what was its original core funding, they're all fishing in the same pond as us and they've got. Invariably they've got a fundraising team probably bigger than our entire museum team, let alone the volunteer fundraiser that we've got. So, yes, it is a challenge and you are having to run faster just to stand still. The ability to put on an exhibition like Peggy Guggenheim shows that we are worth it. Paul Marden: Yes, absolutely. Jeremy Mitchell: And the Guggenheim was funded by Art Fund Western loan programme and an Arts Council project grant. And it was a large Arts Council project grant. Paul Marden: So although everyone's fishing in the same pond as you're managing to yeah. To stretch my analogy just a little bit too far, you are managing to. To get some grant funding and. Jeremy Mitchell: Yes. Paul Marden: And lift some tiddlers out the pond. Jeremy Mitchell: Yes. But it was quite clear that with Peggy it was a story that had to be told. Paul Marden: So we talked a little bit about challenging times. But one of the big opportunities at M and H is to be inspired to think about where the opportunities are going forwards. You've had a day here today. What are you thinking as inspiration as next big things for Petersfield Museum. Jeremy Mitchell: I'm finding that really difficult because we're small, we're a small site, Arkansas, I think has got to be a way forward. I miss the talk. But they're all being recorded. Paul Marden: Yes. Jeremy Mitchell: So I shall be picking that one up with interest. But AR is something. We've got police cells. Well, we've got a police cell. Paul Marden: Okay. Jeremy Mitchell: Now, wouldn't it be great to tell an augmented reality story of Victorian justice to kids? Paul Marden: Yes. Jeremy Mitchell: While they're sat in a victory in a Victorian police cell on a hard wooden bench. That is the original bench that this prisoners would have slept on. Paul Marden: I've done enough school visits to know there's enough kids that I could put in a jail just to keep them happy or to at least keep them quiet whilst the rest of us enjoy our visit. Yes. I feel like I need to come to Petersfield and talk more about Peggy because I think there might be an entire episode of Skip the Queue to talk just about putting on a big exhibition like that. Jeremy Mitchell: Yeah, no, definitely. If you drop me an email you can skip the queue and I'll take you around. Paul Marden: Oh lovely, Rachel, welcome to Skip the Queue. You join me here at M and H show. And we've taken over someone's stand, haven't we? I know, it feels a bit weird, doesn't it? Rachel Kuhn: I feel like we're squatting but I. Paul Marden: Feel a little bit like the Two Ronnies, cuz we're sat behind the desk. It's very strange. Which one are you? Anyway, just for listeners. Introduce yourself for me. Tell listeners what it is that you do at BOP Consulting. Rachel Kuhn: Yeah, so I'm Rachel Kuhn, I'm an associate director at BOP and we specialise in culture and the creative economy and kind of working across everything that is to do with culture and creative economy globally. But I lead most of our strategy and planning projects, particularly in the UK and Ireland, generally working with arts, heritage, cultural organisations, from the very earliest big picture strategy through to real nitty gritty sort of operational plans and outside of bop. I'm a trustee for Kids in Museums, where we love to hang, and also a new trustee with the Postal Museum. Paul Marden: Given what you do at bop, this must be like the highlight of the year for you to just soak up what everybody is doing. Rachel Kuhn: I love it. I mean, it's so lovely just going around, chatting to everybody, listening in on the talks and I think that spirit of generosity, you know, like, it just comes across, doesn't it? And it just reminds me why I love this sector, why I'm here. You know, everyone wants to, you know, contribute and it's that whole sort of spirit of what do they say? We know when the tide rises, so do all the boats or all the ships. And I feel like that's the spirit here and it's lovely. Paul Marden: It is such a happy place and it's such a busy, vibrant space, isn't it? What have been the standout things for you that you've seen today? Rachel Kuhn: I think probably on that spirit of generosity. Rosie Baker at the founding museum talking about the incredible work they've done with their events, hires, programmes. Obviously got to give a shout out to the Association of Cultural Enterprise. I've been doing a lot of hanging out there at their stage day. So Gurdon gave us the rundown of the benchmarking this morning. Some really good takeaways from that and Rachel Mackay, I mean, like, obviously. Paul Marden: Want to go into. Rachel Kuhn: You always want to see her. Really good fun, but lovely to hear. She's talking about her strategy, the Visitor Experience strategy. And you know what, I spend so much time going into places looking at these sub strategies, like visual experience strategies that just haven't been written in alignment with the overall strategy. So it's lovely to see that linking through, you know, and obviously I'm from a Visitor Experience background, so hugely passionate about the way that Visitor Experience teams can make visitors feel the organization's values. And that alignment was really impressive. So, yeah, really lovely and loads of great takeaways from all those talks. Paul Marden: I will just say for listeners, all of these talks have been recorded, so everyone's going to be able to download the materials. It take a couple of weeks before they were actually published. But one of the questions that I've asked everybody in these vox pops has been, let's do some crystal ball gazing. It's. It stinks at the moment, doesn't it? The, the, the economy is fluctuating, there is so much going on. What do you see 6 to 12 month view look like? And then let's really push the boat out. Can we crystal ball gaze maybe in five years? Rachel Kuhn: Yeah.  I mean, look, I think the whole problem at the moment and what's causing that sort of nervousness is there's just a complete lack of surety about loads of things. You know, in some ways, you know, many organisations have welcomed the extension for the MPO round, the current round, but for many, you know, that's just pushed back the opportunity to get in on that round that little bit further away. It's caused that sort of nervousness with organisations are having to ride on with the same funding that they asked for some years ago that just doesn't, you know, match, you know, and it's actually a real time cut for them. Paul Marden: Absolutely. Rachel Kuhn: So I think, very hard to say, I don't know that there's much I can say. I feel like as at sea as everyone else, I think about what the landscape looks like in the next six months, but I think that never has there been, you know, a better time than something like this like the M and H show. You know, this is about coming together and being generous and sharing that information and I think reaching out to each other and making sure that we're sort of cross pollinating there. There's so much good stuff going on and we've always been really good at that and I think sometimes when we're feeling a bit down, it feels like, oh, I just don't want to go to something like this and meet others and, you know, get into a bit of a misery cycle. Rachel Kuhn: But actually it's so uplifting to be at something like this. And I think, you know, what we've seen here is at the show today, I think, is organisations being really generous with their experience and their expertise. Suppliers and consultants and supporters of the sector being really generous with their time and their expertise and actually just shows just spending a bit of time with each other, asking things of each other. We've just got loads of stuff to share and we're all really up for it. And I think that generosity is so critical and I mean, obviously I'm going to plug, I've got to plug it. Rachel Kuhn: So, you know, if you are a supplier, if you are a commercial business working in this sector, it might be tough times for you, but it's certainly nowhere near as hard as it is for the arts and cultural heritage organisations in the sector. You know, reach out to them and see how you can support them and help them. I mean, you and I have both been on a bit of a drive recently to try and drum up some sponsorship and corporate support for kids in museums who, you know, an Arts council MPO who we're incredible, incredibly proud to represent and, you know, do reach out to us. If you've been thinking, oh, I just want to sponsor something and I'd love to sponsor us. Paul Marden: Exactly. I mean, there's loads of opportunities when you take kids in museums as an example, loads of opportunities for. And this is what Arts Council wants us to do. They want us to be more independent, to generate more of our own funding and we've got a great brand, we do some amazing work and there's lots of opportunities for those commercial organisations who align with our values to help to support us. Rachel Kuhn: So I think you asked me there about what's in the next year. So next year, six months, I don't know is the answer. I think it's just a difficult time. So my advice is simply get out there, connect, learn from each other, energise each other, bring each other up. Let's not get into that sort of doom cycle. That's very easy next five years. You know what, I've had some really interesting meetings and conversations over the last. Well, one particularly interesting one today, some other ones about some funds that might be opening up, which I think is really exciting. You know, we've seen this really big challenge with funding, you know, slowing funding going in much larger amounts to a smaller number of large organisations and that causes real problems. But I think there might be a small turnaround on that. Rachel Kuhn: I'm not crumbs in the earth. I think it's still tough times. But that was really exciting to hear about. I'm also seeing here at the show today. I've been speaking to a lot of suppliers whose their models seem to be shifting a lot. So a lot more opportunities here where it requires no investment from the attraction and a lot more sort of interesting and different types of profit share models, which I think is really interesting. So I think the other thing I'd say is if you're an attraction, don't discount partnering some of these organisations because actually, you know, go and talk to them. Rachel Kuhn: Don't just, don't just count them out because you think you haven't got anything to invest because many of them are visiting new models and the couple that I've spoken to who aren't, learn from your competitors and start doing some different models. And I think that's been really interesting to hear some very different models here for some of the products, which is really exciting. Paul Marden: It is really hard sitting on the other side of the fence, as a supplier, we need cash flow as well. We've got to pay bills and all of those sorts of things. But you're right, there are interesting ways in which we all want to have a conversation. As you say, don't sit back afraid to engage in the conversation because you've got nothing to invest, you've got an important brand, you've got an audience. Those are valuable assets that a supplier like us would want to partner with you to help you to bring a project to life. And that might be on a rev share model, it might be on a service model. There's lots of different ways you can slice it and dice it. Rachel Kuhn: And going back, on a closing note, I suppose, going back to that generosity thing, don't think because you haven't got any money to commission, you know, a supplier to the sector or a commercial company, that you can't reach out to them. Like, you know, we are in this because we really want to support these organisations. This is our passion. You know, many of us are from the sector. You know, I will always connect somebody or introduce somebody or find a way to get a little bit of pro bono happening, or, you know, many of my colleagues are on advisory committees, we're board members. And I think that's the same for so many of the companies that are, like, working with the sector. You know, reach out and ask for freebie, you know, don't ask, don't get. Paul Marden: Yeah, exactly. Rachel, it is delightful to talk to you as always. Thank you for joining us on Skip the Queue and I am sure, I'm sure we'll make this into a full episode one day soon. I do say that to everybody. Rachel Kuhn: Thanks so much. Lovely to speak to you. Paul Marden: Andy. Andy Povey: Paul.Paul Marden: We've just walked out of the M and H show for another year. What are your thoughts? Andy Povey: First, I'm exhausted, absolutely exhausted. I'm not sure that I can talk anymore because I've spent 48 hours having some of the most interesting conversations I've had all year. Paul Marden: No offence, Tonkin. Andy Povey: You were part of some of those conversations, obviously, Paul. Paul Marden: I was bowled over again by just the sheer number of people that were there and all those lovely conversations and everybody was just buzzing for the whole two days. Andy Povey: The energy was phenomenal. I worked out that something like the 15th show, M & H show that I've been to, and I don't know whether it's just recency because it's sitting in the far front of my mind at the moment, but it seems like this was the busiest one there's ever been. Paul Marden: Yeah, I can believe it. The one thing that didn't change, they're still working on Olympia. Andy Povey: I think that just goes on forever. It's like the fourth Bridge. Paul Marden: Talks that stood out to you. Andy Povey: I really enjoyed interpretation One led by the guy from the sign language education company whose name I can't remember right now. Paul Marden: Yeah, Nate. That was an amazing talk, listeners. We will be getting him on for a full interview. I'm going to solve the problem of how do I make a inherently audio podcast into something that's accessible for deaf people? By translating the podcast medium into some sort of BSL approach. So that was the conversation that we had yesterday after the talk. Andy Povey: I know. I really look forward to that. Then, of course, there was the George and Elise from Complete Works. Paul Marden: I know. They were amazing, weren't they? You couldn't tell at all that they were actors. Do you know, it was really strange when George. So there was a point in that talk that George gave where we all had a collective breathing exercise and it was just. It was. It was so brilliantly done and were all just captivated. There must have been. I rechon there was 100 people at theatre at that point. Absolutely. Because it was standing room only at the back. And were all just captivated by George. Just doing his click. Very, very clever. Andy Povey: But massively useful. I've seen the same thing from George before and I still use it to this day before going on to make a presentation myself. Paul Marden: Yeah, yeah. Andy Povey: Just grounding yourself, centering yourself. Well, it's fantastic. Paul Marden: Yeah. But the whole thing that they were talking about of how do we create opportunities to have meaningful conversations with guests when they arrive or throughout their entire experience at an attraction so that we don't just talk about the weather like we're typical English people. Andy Povey: That's great, isn't it? Go and tell a Brit not to talk. Talk about the weather. Paul Marden: But training your staff makes absolute sense. Training your staff to have the skills and the confidence to not talk about the weather. I thought that was really interesting. Andy Povey: It's an eye opener, isn't it? Something really simple, but could be groundbreaking. Paul Marden: Yeah. Andy Povey: Then what was your view on all of the exhibitors? What did you take away from all the stands and everybody? Paul Marden: Well, I loved having my conversation yesterday with Alan Turing. There was an AI model of Alan Turing that you could interact with and ask questions. And it was really interesting. There was a slight latency, so it didn't feel quite yet like a natural conversation because I would say something. And then there was a pause as Alan was thinking about it. But the things that he answered were absolutely spot on, the questions that I asked. So I thought that was quite interesting. Other exhibitors. Oh, there was a lovely point yesterday where I was admiring, there was a stand doing custom designed socks and I was admiring a design of a Jane Austen sock and there was just somebody stood next to me and I just said, "Oh, Jane Austen socks." Paul Marden: Very on Trend for the 250th anniversary of Jane Austen, that all of the museums in Hampshire will be buying those up. And should funnily you should say that I'm the chief executive of Chawton Park House, which is one of the museums in the last place that Jane Austen lived. So very interesting, very small world moment at that point. Andy Povey: I do, it's almost an oxymoron to talk about Jane Austen socks. I don't imagine her having worn anything with nylon or Lycra in it. Paul Marden: Very true. I hadn't tweaked that. Andy Povey: There was a lot of AI there wasn't there AI this, AI that. Paul Marden: And there were some really good examples of where that is being used in real life. Yeah, yeah. So there were some examples where there's AI being used to help with visitor counts around your attraction, to help you to optimise where you need to put people. I thought that Neil at Symantec just talking about what he called answer engine optimisation. That was interesting. There were some brilliant questions. There was one question from an audience member asking, are there any tools available for you to figure out whether how well your organisation is doing at being the source of truth for AI tools? Andy Povey: Yeah, yeah. So almost like your Google search engine ranking. Paul Marden: But exactly for ChatGPT. Andy Povey: And have you found one yet? Paul Marden: No, not yet. There's also quite a lot of people talking about ideas that have yet to find a home. Andy Povey: Yes. What a very beautiful way of putting it. Paul Marden: The people that have. That are presenting a topic that has yet to get a real life case study associated with it. So the rubber hasn't yet hit the road. I don't think on that. Andy Povey: No. I think that's true for an awful lot of AI, isn't it? Not just in our sector. Paul Marden: No. Andy Povey: It's very interesting to see where that's all going to go. And what are we going to think when we look back on this in two or three years time? Was it just another chocolate teapot or a problem looking for a solution? Or was it the revolution that we all anticipate. Paul Marden: And I think it will make fundamentals change. I think it's changing rapidly. But we need more real case studies of how you can do something interesting that is beyond just using ChatGPT to write your marketing copy for you. Andy Povey: Yeah, I mean it's all about putting the guest at the front of it, isn't it? Let's not obsess about the technology, let's look at what the technology is going to enable us to do. And back to the first part of this conversation, looking at accessibility, then are there tools within AI that are going to help with that? Paul Marden: Yeah, absolutely. So there was definitely. There was an interesting talk by Vox. The people that provide, they provide all of the radio boxes for everybody to wear at M and H that provides you with the voiceover of all of the speakers. But they use this technology across all manner of different attractions and they were talking about using AI to do real time translation of tours. So you could. Andy Povey: Very interesting. Paul Marden: Yeah. So you could have an English speaker wandering around doing your tour and it could real time translate up to. I think it was up to four languages. Andy Povey: BSL not being one of those languages. Paul Marden: Well, no, they were talking about real time in app being able to see subtitles. Now, I don't know whether they went on to say you could do BSL. And we know from the other presentation that not everybody that is deaf is able to read subtitles as fast as they can consume sign language. So it's important to have BSL. But there were some parts of that Vox product that did it address deaf people. It wasn't just multilingual content. Andy Povey: So AI people, if you're listening, you can take the idea of translating into BSL in real time and call it your own. Paul Marden: Yeah, we very much enjoyed hosting our theatre, didn't we? That was a lot. And Anna, if you are listening, and I hope you are, because lots of people have said very nice things in this episode about M and H. Andy and I would love to come back next year. Andy Povey: Absolutely. Paul Marden: And host a theatre for you. Any other thoughts? Andy Povey: Just really looking forward to the rest of the week off. Yeah, it's a sign of a good show when you walk away with all that positive feeling and that positive exhaustion and you probably need a week to reflect on all of the conversations that we've had. Paul Marden: Yeah, absolutely. Next up we is AIM Conference at Mary Rose in June. I can't wait very much. Looking forward to that. Thank you ever so much for listening. We will join you again in a few weeks. See you soon. Bye Bye. Andy Povey: Draw.Paul Marden: Thanks for listening to Skip the Queue. If you've enjoyed this podcast, please leave us a five star review. It really helps others to find us. Skip The Queue is brought to you by Rubber Cheese, a digital agency that builds remarkable systems and websites for attractions that helps them to increase their visitor numbers. You can find show notes and transcripts from this episode and more over on our website, skipthequeue fm.  The 2024 Visitor Attraction Website Survey is now LIVE! Dive into groundbreaking benchmarks for the industryGain a better understanding of how to achieve the highest conversion ratesExplore the "why" behind visitor attraction site performanceLearn the impact of website optimisation and visitor engagement on conversion ratesUncover key steps to enhance user experience for greater conversionsDownload the 2024 Rubber Cheese Visitor Attraction Website Survey Report

Craig Hewitt, founder of Castos, joined me on Ditching Hourly to discuss the current state and potential future of podcasting as a medium for building trust with your audience.AI SummaryIn this episode of Ditching Hourly, Jonathan Stark speaks with Craig Hewitt, founder of Castos, about the evolving landscape of podcasting. They discuss the shifting definitions and formats of podcasts, the importance of different content strategies, including private and hybrid podcasting, and the impact of new technologies like AI. Craig also shares insights on leveraging platforms such as YouTube and podcasting for trust-building and discovery, what makes podcasts unique in the AI era, and tips for solo business owners looking to optimize their content. The conversation is packed with actionable advice on how to effectively use podcasting to build authority and nurture audiences.Chapters(00:00) - Introduction and Guest Welcome (01:14) - The Evolution of Podcasting (02:24) - Private and Hybrid Podcasting Explained (03:27) - The Role of Video in Podcasting (05:21) - Discovery and Monetization Strategies (06:44) - Business Models for Podcasters (09:34) - Content Strategy and Audience Engagement (16:14) - The Future of Podcasting and Platforms (29:09) - Content Strategy and Funnel Optimization (30:36) - The Power of Long-Form Audio (31:46) - Podcasting for Authority Building (34:24) - YouTube as a Discovery Platform (34:48) - Shorts, Segments, and Long-Form Content (51:18) - The Role of AI in Content Creation (55:44) - Private and Hybrid Podcasting (59:12) - Conclusion and Future of Podcasting Craig's LinksCastos » https://castos.com/Craig's Website » https://craighewitt.com/Craig's YouTube » https://www.youtube.com/@thecraighewittCraig's LinkedIn » https://www.linkedin.com/in/craig-hewitt-78386a66/ The next time someone asks you for your hourly rate, I want you to stop what you're doing and head on over to valuepricingbootcamp.com to sign up for my free value pricing email course.Hope to see you there!

Mike is back on the podcast to finally reveal what he's been up to in the past year. He shares his journey from e-commerce to going full-time content creation on launching a YouTube channel while also talking about the importance of video content in promoting e-commerce brands and the potential for YouTube as a business opportunity.  Struggling with tariffs? Unsure about upcoming changes? Let's talk! With Portless, you only pay tariffs after your customers pay you – so your cash always moves faster than your costs. Schedule a risk assessment and leverage tariff deferment today. All new customers get $1,000 to reinvest in their business. Timestamps 00:00 – The Journey of Mike Jackness 02:32 – Transitioning from E-commerce to New Ventures 04:03 – The Impact of Amazon and Tariffs on E-commerce 12:01 – The Future of E-commerce and Emerging Opportunities As always, if you have any questions or anything that you need help with, leave a comment down below if you're interested.  Don't forget to leave us a review on iTunes if you enjoy our content.   Thanks for listening! Until next time, happy selling!

Welcome to episode #984 of Six Pixels of Separation - The ThinkersOne Podcast. Steve Pratt knows how to earn attention - and not in the algorithm-chasing, trend-hopping way most marketers talk about it. As the co-founder of Pacific Content (the first agency dedicated to branded podcasts), Steve helped pioneer a model for long-form brand storytelling that respected the audience as much as it served the client. Before podcasting was a thing brands took seriously, Steve was guiding companies like Slack, Facebook, Shopify, BMW, Adobe, and Charles Schwabinto a new kind of media - one built on trust, consistency, and real creative value. That experience forms the foundation of his new book, Earn It - Unconventional Strategies For Brave Marketers. In this conversation, he unpacks why so many marketers are stuck in short-term thinking, how performance marketing is cannibalizing brand, and what it really takes to build content worth someone's time. There's insight here on the difference between being loud and being relevant, on why the future belongs to brave brands with a point of view, and how AI may flood the market with content - but only humans can still make something remarkable. Steve's career started in TV production, moved through digital innovation at CBC, and has now landed at the intersection of creativity, business strategy, and media design with his newest venture, The Creativity Business. His message is simple: the only brands that win long-term are the ones willing to put in the work, respect the audience, and be consistently great over time. For anyone wrestling with content strategy, podcasting, or how to think like a media company - this one's a masterclass. Enjoy the conversation... Running time: 1:00:53. Hello from beautiful Montreal. Listen and subscribe over at Apple Podcasts. Listen and subscribe over at Spotify. Please visit and leave comments on the blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. Check out ThinkersOne. or you can connect on LinkedIn. ...or on X. Here is my conversation with Steve Pratt. Earn It - Unconventional Strategies For Brave Marketers. The Creativity Business. Follow Steve on Instagram. Follow Steve on LinkedIn. Chapters: (00:00) - The Journey of Podcasting. (02:58) - Consistency vs. Relevance in Content Creation. (06:05) - The Landscape of Media Companies vs. Individual Creators. (08:58) - Audience Development in the Digital Age. (11:49) - The Nature of Podcasts vs. Video Content. (15:09) - The Evolution of Podcasting and Video Strategies. (17:49) - The Role of Sensationalism in Media. (20:52) - Quality vs. Mediocrity in Content Creation. (33:37) - The Challenge of Earning Success. (34:44) - The Longevity of Podcasting and Audience Engagement. (39:01) - Niche Marketing and Brand Media Companies. (42:59) - The Pressure of Performance Marketing. (50:00) - The Role of AI in Content Creation. (01:03:16) - Red Bull: A Case Study in Media Innovation.

KeywordsBitcoin, energy sector, oil and gas, natural gas, mining, Halliburton, emissions reduction, policy, technology, partnershipsSummaryThis conversation explores the intersection of Bitcoin mining and the oil and gas industry, focusing on how Bitcoin can serve as a solution for natural gas problems. The discussion highlights the challenges faced by oil and gas companies, the role of partnerships in addressing these issues, and the implications of policy and legislation on the industry. The speakers emphasize the importance of reliability and efficiency in operations, as well as the potential for Bitcoin mining to create economic value while reducing emissions.TakeawaysBitcoin acts as a tool in the energy sector.Oil and gas companies face significant operational challenges.Flaring gas presents both a problem and an opportunity.Bitcoin mining can monetize stranded natural gas.Reliability is crucial for oil and gas operations.The FLAIR Act offers tax incentives for reducing flaring.Operators are committed to minimizing emissions.Partnerships enhance credibility and operational efficiency.Natural gas quality varies significantly across locations.The energy sector is evolving with new technologies and policies.Chapters00:00 Introduction and Context Setting00:00 The Intersection of Bitcoin and Energy05:18 Challenges in the Oil and Gas Industry10:23 Innovative Solutions for Gas Management16:25 Policy Implications and Legislative Considerations22:09 Future Outlook and Audience Engagement

Stay sharp, sound confident, and speak with impact — even when you're put on the spot.Communicating clearly is challenging enough when there's time to prepare. But in most situations — whether in meetings, casual conversations, or high-stakes moments — we rarely have the luxury of scripting our words. We must think and speak in real time.Spontaneous communication is a daily challenge, yet few of us receive formal training in how to handle it with poise and confidence. So how can we stay composed and communicate effectively when put on the spot? Drawing on years of experience, our expert coaches — including a sports broadcaster, FBI negotiator, UN interpreter, game show host, NFL referee, and Sotheby's auctioneer — share their final pieces of advice to help answer that question.In this special episode of Think Fast, Talk Smart, the Spontaneous Speaking miniseries concludes with powerful tools, frameworks, and tips for staying calm, organizing your thoughts, and speaking with clarity under pressure. Matt Abrahams shares practical strategies and exercises designed to help you build lasting habits and sharpen your impromptu speaking skills.Whether you tend to freeze when caught off guard or simply want to express your ideas more effectively on the fly, this final installment will equip you to not only think fast — but speak smart.Episode Reference Links:Chris Voss - Former FBI Negotiator, Keynote SpeakerChris Voss's Book: Empathy and Understanding In Business  Annabelle Williams - Paralympic Champion, Sports BroadcasterGiampaolo Bianchi - United Nations InterpreterBrad Rogers - NFL Referee, ProfessorPhyllis Kao - Sotheby's AuctioneerPeter D Sagal - Game Show Host, AuthorConnect:Premium Signup >>>> Think Fast Talk Smart PremiumEmail Questions & Feedback >>> hello@fastersmarter.ioEpisode Transcripts >>> Think Fast Talk Smart WebsiteNewsletter Signup + English Language Learning >>> FasterSmarter.ioThink Fast Talk Smart >>> LinkedIn, Instagram, YouTubeMatt Abrahams >>> LinkedInChapters:(00:00) - Introduction (01:56) - The Power of Structure (05:48) - Expert Tip: Trust Yourself (06:09) - Expert Tip: Project Confidence & Provide Value (07:48) - Expert Tip: Ask for What You Need & Visualization (10:15) - Expert Tip: Review & Reflect (12:15) - Expert Tip: Use an Encouraging Tone (12:36) - Expert Tip: Turn Observation into Storytelling (14:29) - Conclusion    ********This episode is sponsored by Grammarly. Let Grammarly take the busywork off your plate so you can focus on high-impact work. Download Grammarly for free today Become a Faster Smarter Supporter by joining TFTS Premium.   

Today's show is sponsored by Dreamhost. The first step in owning and controlling your own work is creating a website, and Brad and Dave have relied on Dreamhost for years. Check out Dreamhost.com/comiclab to find out how you can lock in a rate of $2.59/month for three years!Your social media profile needs to answer three questions clearly: Who are you? What do you do? And why should I care? If you're wasting time being cute, you're missing out of opportunities. Also, the NCS releases the nominees for Outstanding Cartoonist of the Year, and a person hired to illustrate a children's book faces a tough question from the writer: How do we sell this thing??Today's ShowBranding on your social media profileSusan MacTaggartShow sponsor: Dreamhost dreamhost.com/comiclabUPDATE: NCS Outstanding Cartoonist nominationsWe made the book... now what?"Have we ever considered not doing free content?SummaryIn this conversation, Brad Guigar and Dave Kellett discuss the importance of branding for cartoonists on social media, emphasizing the need for clear communication in profiles. The conversation wraps up with insights on navigating new platforms like Bluesky and the importance of straightforward messaging in promoting one's work. They discuss the evolving nature of social media presence, and the value of reliable hosting services like DreamHost. They also engage in a light-hearted personal affirmation segment and provide updates from the National Cartoonist Society. The conversation culminates in practical advice for illustrators on how to sell their work, emphasizing the importance of understanding one's role in the creative process. In this episode, Brad Guigar and Dave Kellett discuss the importance of branding in book promotion, the exploration of new intellectual properties (IP) for original graphic novels, and the value of audience engagement and product testing in the creative process. They also touch on the resurgence of physical media in a digital age, emphasizing that quality content will always find an audience.TakeawaysBranding is crucial for self-publishing cartoonists.Social media profiles should clearly state who you are.Consistency is more important than creativity on social media.Cartoonists often struggle with self-promotion due to imposter syndrome.Blue Sky may not have the same algorithmic restrictions as other platforms.Direct communication is key in branding and marketing.It's okay to promote your work without feeling like you're bragging. Put some of the creative thought into solving business problems.This change is 100% not permanent.You can change it tomorrow.We're big fans of DreamHost.This is the perfect opportunity for you.A 97-day money back guarantee.You are a limitless well of creativity.This is not your job, Jay.You should run as far away from him as you can.Your job is to use the book to promote Jay. Your job is to use the book to promote your next gig.Selling books, marketing books, promoting books, that's not Jay's brand.The responsibility of selling this book is not your job.This is a time management issue.You can use this to get to the next stage in your career.We have both done this with IP that the world has never seen.You'd better have previews and sample images that look incredible.People will absolutely buy that thing because they know it's good.People will buy your book. Absolutely.You can absolutely make that work. You get great rewards when you join the ComicLab Community on Patreon$2 — Early access to episodes$5 — Submit a question for possible use on the show AND get the exclusive ProTips podcast. Plus $2-tier rewards.If you'd like a one-on-one consultation about your comic, book it now!Brad Guigar is the creator of Evil Inc and the author of The Webcomics Handbook. Dave Kellett is the creator of Sheldon and Drive.

Send Us a Text MessageLanding a spot as a podcast guest to be interviewed is exciting, but what happens after? Most guests walk away with nothing. But that doesn't have to be the case for you! In this episode, Ina Coveney shares how to turn every guest appearance into a powerful lead magnet that attracts clients. Learn how to position yourself, use strategic storytelling, and keep engagement going long after the episode airs. Get ready to maximize every podcast interview and turn listeners into leads!MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/331Chapters00:00 The Power of Podcast Guesting02:21 Preparing for the Interview03:19 Maximizing Your Presence During the Interview08:25 Post-Interview Strategies for SuccessTakeawaysPodcast guesting can elevate your authority.Preparation is key to a successful interview.Be yourself to connect with the audience.Stories make your responses memorable.Have a clear call to action for listeners.Promote the episode to your audience.Collaborate with hosts for greater visibility.Rehash content from the interview over time.Engage with the host's audience post-interview.Consistency in promotion leads to better results.MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/331

Yo Aunteas hosts engage in a lively discussion that spans various topics, including the impact of weather on motivation, concert experiences featuring Kendrick Lamar and SZA, and a deep dive into the movie 'Sinners.' They reflect on cultural representation in cinema, the significance of music in connecting communities, and share humorous and quotable moments from the film. The conversation emphasizes the importance of storytelling and the joy of experiencing art together. In this engaging conversation, the hosts explore various themes including the importance of celebrating cultural icons, the portrayal of love and desire in film, and the complexities of victimhood and accountability within the LGBTQIA+ community. They also delve into personal growth by discussing red flags and how to reframe them positively. The discussion emphasizes the significance of representation in media and the shared experiences that foster community and understanding among individuals. So, get your cups ready for Minoritea Report!   Time Stamps: Chapters 00:00 Intro 02:26 Concert Experiences and Kendrick's Performance 05:26 SZA vs. Kendrick: A Concert Comparison 08:25 Cultural Moments and Community Engagement 11:27 Movie Discussion: Sinners and Initial Reactions 15:12 The Cultural Impact of Cinema 17:37 Representation in Storytelling 21:13 Humor and Community in Film 24:14 Musicality and Cinematic Techniques 28:18 Character Dynamics and Relationships 32:05 The Power of Audience Engagement 36:45 Transitioning Topics: A Quick Tea Break 38:16 Navigating Victimhood: The Burden of Justification 39:57 The Dynamics of Accountability in Conversations 42:06 Understanding Reactions: The Impact of Racial Dynamics 44:16 Self-Reflection: Recognizing Personal Accountability 48:28 The Role of Allies: Defining Support in Racial Contexts 52:21 Finding Balance: When to Engage and When to Walk Away 56:20 Dreams and Reality: The Subconscious Mind's Influence 01:00:27 Red Flags: Self-Reflection and Personal Growth 01:01:35 Red Flags and Beige Flags 01:04:23 Self-Reflection and Growth 01:07:00 Competition and Internal Struggles 01:09:39 Normalizing Internal Thoughts 01:11:54 Community and Shared Experiences 01:12:58 Upcoming Events and Closing Thoughts

The concept of attention economy - you know -get attention and generate leads isn't working anymore. People are buying differently. Traditional marketing tactics are dying faster than a smartphone battery, and people are craving genuine human connection more than ever.  Founder of Relatable Peter Lisoskie joins me today to talk about the relationship economy, dialogue marketing (vs monologue marketing), why people buy and how Relatable can change the game in how you grow your podcast, build relationships and connect to grow your business. He reveals a game-changing approach that'll make your marketing feel less like a sales pitch and more like a conversation with a friend.   Discover why traditional marketing tactics are failing right now Learn how the "relationship economy" is transforming customer interactions Uncover the six critical behavioral shifts reshaping modern communication Explore a revolutionary tool that turns video into interactive experiences Find out how to make your content personally relevant to each viewer Reveal the secret to building audience loyalty through interactive engagement   Head to https://LeverageYourPodcastShow.com to read the blog >>>Start creating consistent authority-boosting content with less overwhelm using this 4 step system.  Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free >>Learn 3 Ways To  Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist https://leverageyourpodcast.com/guest

Send Us a Text MessageWant more podcast listeners without paid ads or constant promotion? Podcast SEO is the key. In this episode, Anthony Nwaneri shares how to rank higher on Apple and Spotify so new listeners can find you organically. Learn how to optimize your podcast title, episode names, and descriptions to shortcut your way to more visibility. Get ready to apply these simple SEO strategies and start growing your audience faster!MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/330Chapters00:00 Introduction to Podcast SEO04:43 Why Podcast SEO is Essential05:39 Steps to Improve Discoverability09:02 Enhancing Visibility and Click-Through Rates10:01 Maximizing Listener Retention14:37 Recap and Final ThoughtsTakeawaysPodcast SEO is crucial for ranking on Apple and Spotify.Ignoring Podcast SEO can hinder your growth strategy.Discoverability involves ranking for relevant keywords.Visibility is about being clicked on over competitors.High retention time is essential for ranking well.Specific keywords reduce competition and attract the right audience.Attractive cover art can increase click-through rates.Engaging intros can improve listener retention.Analyzing listener drop-off points can enhance content quality.Implementing these strategies can lead to organic growth.MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/330