Podcasts about audience engagement

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Best podcasts about audience engagement

Latest podcast episodes about audience engagement

Comic Lab
How to improve SEO for webcomics

Comic Lab

Play Episode Listen Later May 29, 2025 70:17


Now that comic creators are returning to websites, SEO (search engine optimization) is once again a hot topic. We'll talk about methods to help search engines index comics. Also, if Brad and Dave were to design a four-year degree for cartoonists, what classes would be on the curriculum?Today's showSEO for webcomicsShould you use alt text on social media posts?Susan MacTaggart's personal affirmationUPDATE: Comiclab Live stage show at the NCS conference, Aug. 14-16UPDATE: Apple loses its 30% cash grabUPDATE: Superfan Ray Michels does it againWhat would Dave and Brad's comics BFA degree include?SummaryIn this episode, Dave Kellett and Brad Guigar discuss the importance of SEO for comic creators, particularly in 2025, highlighting best practices for optimizing webcomics. The episode concludes with practical tips for improving website performance and audience engagement through effective content strategies. In the mid-show updates, Dave Kellett and Brad Guigar promote their upcoming ComicLab LIVE stage show at the NCS convention in August, examine the implications of Apple's recent court loss, and thank superfan Ray Michaels for updating Dave Kellett's Wikipedia page.In the second half, they explore what an ideal art degree for cartoonists might look like, emphasizing the balance between craft and business education. They discuss the ideal curriculum for aspiring comic artists, focusing on creative writing, business skills, art techniques, and the importance of real-world experience. They explore various classes that would benefit students, including humor writing, long-form storytelling, digital tools, and color theory. The discussion emphasizes the need for a well-rounded education that combines artistic skills with practical knowledge to prepare students for a successful career in comics.TakeawaysSEO is crucial for comic creators to reach their audience.Transcripts can enhance SEO and accessibility for comics.Alt text is essential for improving search engine visibility.Optimizing image metadata can boost website performance.Creating a 'Start Here' page can guide new readers effectively.Regularly updating meta descriptions can improve SEO rankings.Engaging with your audience through alt text can enhance their experience.Content creation should be efficient and serve multiple purposes.SEO tactics can often be misleading and should be approached with caution.Linking to other webcomics can create a supportive community.Quality content is more important than SEO for attracting readers.Personal affirmations can provide motivation and encouragement.Events like the Reuben weekend are valuable for networking in the comic community.Recent legal victories can benefit creators financially on platforms like Patreon.Understanding analytics is crucial for independent artists.Business courses should be a core part of an art degree for cartoonists.Branding and legal knowledge are essential for success in the comic industry.Grant writing can be a valuable skill for artists seeking funding.A creative writing class specifically for comics is essential.Rhetoric and composition should be included in the curriculum.Understanding humor is crucial for all writers, not just humorists.Long-form storytelling should be taught with a focus on serialization.Art classes should cover visual storytelling and mark-making techniques.A history of mixed media communication is important for understanding comics.Digital tools and their applications should be part of the curriculum.Color theory and management are vital for storytelling in comics.Internships provide valuable real-world experience for students.A well-rounded curriculum should balance art, writing, and business skills.Brad's Comics BFAThis is Brad Guigar's wishlist for a full 4-year BFA-style degree for comics creators, assuming a 120-credit hour program, broken down into approximately 40 classes (3 credits each). I've grouped them by category and semester.YEAR 1 – FoundationFall SemesterIntro to Visual Storytelling (Art)Creative Writing for Comics I (Writing)Foundations of Marketing (Business)Composition & Rhetoric (Gen Ed)Digital Tools for Creatives (Art/Tech)Spring SemesterDrawing for Sequential Art (Art)Creative Writing for Comics II (Writing) Entrepreneurship 101 (Business) Intro to Media Studies (Gen Ed)Social Media Strategy (Business)YEAR 2 – Skill BuildingFall SemesterNarrative Structure & Pacing (Writing)Lettering & Typography (Art)Branding for Creators (Business)  Art History for Comic Artists (Gen Ed/Art History)Accounting & Taxes for Freelancers (Business) Spring SemesterPanel Layout & Visual Flow (Art)Character Development & Dialogue (Writing) Marketing Campaigns & Analytics (Business) Legal Issues in Creative Careers (Business) Psychology of Storytelling (Writing/Gen Ed) YEAR 3 – Integration & Professional PrepFall SemesterWriting humor (Writing) Coloring (Art)Crowdfunding & Direct Sales (Business) The Comic Industry: History & Trends (Gen Ed/Art History)Pitching & Proposal Writing (Business/Writing) Spring SemesterAdvanced Sequential Storytelling (Art)Long-Form Storytelling & Serialization (Writing) Client & Commission Work (Business)Internship or Industry Mentorship (Business)Elective: Animation, Game Art, or PodcastingYEAR 4 – Capstone & LaunchFall SemesterCapstone Project Planning (Writing/Art)Publishing & Distribution Models (Business)Teaching & Workshops for Creators (Business)Grant Writing & Residencies (Business/Writing)  Elective: Zines, Erotic Comics, or Experimental FormsSpring SemesterCapstone Execution & Exhibition (Writing/Art)Webcomic Design & User Experience (Art/Tech)Pre-Press (Art/Tech)Collaborative Studio Project (All)Exit Interview & Career Planning (Business) You get great rewards when you join the ComicLab Community on Patreon$2 — Early access to episodes$5 — Submit a question for possible use on the show AND get the exclusive ProTips podcast. Plus $2-tier rewards.If you'd like a one-on-one consultation about your comic, book it now!Brad Guigar is the creator of Evil Inc and the author of The Webcomics Handbook. Dave Kellett is the creator of Sheldon and Drive.

Up Next
UN 365 - Mason Breeding. Gaming Influencers.

Up Next

Play Episode Listen Later May 29, 2025 27:07


This episode features Mason Breeding, a talent manager in the gaming creator economy, discussing how gaming influencers are changing digital marketing. He explains what brands get right and wrong when working with creators and stresses the importance of authenticity and community. Breeding also talks about the value of long-term partnerships and smarter ad strategies in gaming.

WarKry Radio - Go Be Great with Coach Karena
Stop Posting Daily. Start Getting Results With This Visibility Formula

WarKry Radio - Go Be Great with Coach Karena

Play Episode Listen Later May 27, 2025 16:25


These three previously recorded videos from Coach Karena are must-watches for content creators.Posting frequency alone won't boost visibility; focus on strategic positioning & meaningful engagement instead. Avoid common mistakes like sharing only facts without insights, which attracts non-action-taking 'content hoarders'. Shift audience beliefs to inspire action by emphasizing the costs of inaction.Implement a three-part visibility formula: 1) Clear positioning & messaging, 2) Engagement-driven content to spark discussion, 3) Prioritize quality & consistency over sheer volume. Daily posting isn't necessary; quality relationships outweigh follower counts for generating sales. Target 3-4 impactful posts weekly.Engagement requires proactive interaction from creators—engage with audience to receive engagement in return. Analyze input from DMs, comments, and competitor content to understand audience needs. Focus on active platforms where your audience enjoys participating.

The James Altucher Show
How-to Thrive in the Future of Podcasting: Insights from PodcastOne Top Industry Executives, Kit Gray & Robert Ellin

The James Altucher Show

Play Episode Listen Later May 24, 2025 50:33


A Note from James:So I've been podcasting for, gosh, 11 years—over 1500 episodes. And through that whole journey, PodcastOne always stood out to me. They recently went public, and today I've got Rob Ellin and Kit Gray joining me. What's the future of podcasting? If you're thinking about starting a podcast—or wondering how to grow one you already have—this episode's for you. These guys helped shape the entire industry, and they're sharing what works now, what doesn't, and how creators and networks can stay ahead.Episode Description:James Altucher sits down with Kit Gray and Robert Ellin, the powerhouse duo behind PodcastOne, to explore where podcasting is headed next. From YouTube's dominance to AI-driven analytics, they dissect the changing landscape of content creation, monetization, and brand-building. They also discuss PodcastOne's public market journey and how creators can turn niche ideas into multi-platform empires. Whether you're a podcast listener, creator, or investor, this episode gives you a real look at how podcasting is evolving from bedroom hobby to billion-dollar business.What You'll Learn:Why YouTube has become the most important platform for podcastersHow to build a podcast brand that lasts—and makes moneyWhy Gen Z is reshaping the future of content creationThe real metrics that drive podcast growth and advertiser interestHow PodcastOne is planning to become a billion-dollar companyTimestamped Chapters:[00:00] Introduction: The Future of Podcasting[00:06] The Rise of YouTube in Podcasting[01:08] James Altucher's Podcasting Journey[01:53] Interview with Rob Ellin and Kit Gray[02:13] Evolution and Challenges in Podcasting[02:49] The Impact of Video and Live Shows[05:36] The Importance of Audience Engagement[06:19] Diverse Podcast Formats and Their Success[07:35] Building Relationships and Networks[09:32] Monetizing and Expanding Podcast Content[22:05] The Role of Gen Z in Podcasting[25:10] Debating College and Entrepreneurship[25:43] The Evolution of Media and Content Creation[26:53] The Power of Celebrity Influence[27:55] Building and Branding in the Modern Era[31:03] The Impact of Podcast Advertising[34:07] The Future of Podcasting and AI[40:34] The Growth and Influence of PodcastOne[41:59] Podcasting During COVID and Beyond[45:13] PodcastOne's Public Journey and Future PlansAdditional Resources:PodcastOne – Official SiteNorthwest Registered AgentBetterHelp Online TherapyLand Rover DefenderEntrepreneurs on Fire by John Lee DumasThis episode is brought to you by BetterHelp. Give online therapy a try at betterhelp.com/jamesSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Podcast Talent Coach
Unleashing Your Unique Podcast Persona - PTC546

Podcast Talent Coach

Play Episode Listen Later May 24, 2025 31:41


YOUR PERSONA & PRESENCE MAKE YOU UNFORGETTABLE As a podcaster, you spend countless hours perfecting your content. But are you making your show truly unforgettable? In this episode of Podcast Talent Coach, I reveal why your unique persona and presence are the most important assets you have. These are assets that artificial intelligence or your competition can never copy. When you infuse your content with your personal story and authentic self, you stand out from the endless sea of sameness. It's this magnetism that attracts loyal listeners and turns casual followers into raving fans for your brand. WHY YOUR STORY IS YOUR SUPERPOWER Let's be real: being slightly better or just another "shade of gray" won't set you apart in today's crowded landscape. It's not about being cheaper, having a slicker course, or even a more refined mic setup. What makes people choose you, over and over again, is your story—your origin, your journey, your perspective. Your competition might try to imitate your process, but they'll never replicate your lived experience and genuine voice. In this episode, I break down how icons like Howard Stern, Oprah Winfrey, and Zig Ziglar rose to fame by unapologetically sharing who they are and weaving personal stories into every lesson. STOP TEACHING—START ENTERTAINING Too many podcasters get caught up in cramming more information into each episode. Here's the truth: listeners crave entertainment. Even when they're tuning in to learn, it's the stories and emotions you invoke that keep them coming back. Just think about your favorite teacher—the one who brought lessons to life, not the monotone professor who put the class to sleep. In this episode, I show you how to wrap your valuable content in relatable, audience-focused stories. When you stir emotion and invite your audience into your world, you don't just give them information—you give them an unforgettable experience. DEFINE YOUR BRAND WITH INTENTION Your brand isn't an accident—it's a choice. I walk you through how to identify four to six adjectives that define your podcast persona and ensure every episode supports those characteristics. Are you insightful, quirky, bold, or caring? Structure your content and stories to reinforce these brand traits with consistency and confidence. When you intentionally choose the characteristics your show stands for, you foster trust and recognition in your niche. Just like Gary Vaynerchuk and Mel Robbins attract their tribes with distinct personas, you can create a magnetic brand by sharing your story your way. TAKE THE NEXT STEP TO GREATNESS If you ever wonder why your audience isn't growing, your engagement is flat, or you're not making money with your podcast, the answer is likely simple: you haven't leaned into your story and presence enough. Now is the time to stand out by being more authentic, more entertaining, and more YOU. If you want hands-on help developing your podcast persona or building stronger, more profitable relationships with your audience, apply for a free coaching call at https://podcasttalentcoach.com/strategy-call/. Let's craft your story and turn your podcast into the influential, client-attracting platform you deserve.

Ask the Podcast Coach
What Does Advanced Podcasting Mean?

Ask the Podcast Coach

Play Episode Listen Later May 24, 2025 85:55 Transcription Available


Send us feedback/questions via TextIn this episode, we talk about the unpredictability of podcasting when things like power outages shut things down, strategies for running better interviews, and the importance of prepping your guests and your own questions. We dig into what actually makes a podcast “advanced,” swapping thoughts on whether it's about the gear, the content, skill, style, or just deeper expertise, and debate the value and pitfalls of reading guest bios and how to make your intros less boring. We explore why podcasting should stay fun (using Kevin Chemidlin's rebranding example), how to analyze whether your episodes are resonating through completion stats, and why being flexible and responsive to your audience is key. We also field questions about buying email lists for podcast marketing, talk about using AI for scripting and idea generation, and share advice for podcasters who want to stand out and grow their shows, emphasizing relationships and community over shortcuts. As always, we have a ton of laughs, plenty of audience participation, and the kind of practical tips and real talk every podcaster craves.Sponsors:PodcastBranding.co - They see you before they hear youBasedonastruestorypodcast.com - Comparing Hollywood with History?Mentioned In This EpisodeSchool of Podcastinghttps://www.schoolofpodcasting.com/joinPodpagehttp://www.trypodpage.comHome Gadget Geekshttps://www.homegadgegeeks.comEcamm Livehttps://supportthisshow.com/ecammEmber Community Training https://supportthisshow.com/emberDealcasters Appearancehttps://www.podpage.com/dealcasters/unlock-your-podcasts-front-door-with-dave-jackson/Video VersionChapters:00:00 Introduction and Welcome00:31 Power Outage Stories01:40 Sponsor Shoutouts04:57 Interview Tips and Techniques20:04 Advanced Podcasting Discussion30:50 Listener Questions and Feedback41:46 The Value of Longer Content44:06 Effective Call to Action Strategies44:39 Monetizing Your Content45:35 The Importance of Audience Engagement47:27 Challenges with Facebook Groups49:36 UnderThis week's awesome supporter is Greg from the Indie Drop-in Network. Connecting listeners with amazing independent creators/ Submit your show at https://indiedropin.com/ Podcast Hot SeatGrow your podcast audience with Podcast Hot Seat. We help you do more of what is working, and fine tune those things that need polished. In addition to the podcast audit, you get a FREE MONTH at the School of Podcasting (including more coaching). Check it out at https://www.podcasthotseat.com/storeYour Audience Will Thank You!Support the showBE AWESOME!Thanks for listening to the show. Help the show continue to exist and get a shout-out on the show by becoming an awesome supporter by going to askthepodcastcoach.com/awesome

B2B Marketing Excellence: A World Innovators Podcast
Why Is It So Hard to Instill Trust in B2B Marketing?

B2B Marketing Excellence: A World Innovators Podcast

Play Episode Listen Later May 22, 2025 25:45


Episode Title: Why Is It So Hard to Instill Trust in B2B Marketing?Host: Donna Peterson, President of World InnovatorsPodcast: B2B Marketing Excellence & AIIn this powerful episode, Donna Peterson takes listeners on a personal and professional journey into one of the most important—and elusive—elements of B2B marketing: trust.With over 30 years of experience helping industrial brands build lasting relationships, Donna opens up about the hard lessons she's learned from her own mother, the founder of World Innovators, and how those lessons continue to shape the way she approaches marketing today. From falling for perfect pitches that didn't deliver, to understanding the emotional weight of skepticism, Donna shares how trust is slowly earned—but easily lost.Listeners will walk away with:A deeper understanding of why trust is so difficult to establish in B2BHow inconsistent branding, shallow messaging, and automation have chipped away at confidencePractical steps to rebuild trust through consistent branding, emotional relevance, and careful use of AI toolsIf you're an industrial marketer, a business owner, or a lean marketing team looking to stand out in a noisy marketplace, this episode will give you both insight and action.

Federal Employees Retirement & Benefits Podcast
Rejected for DRP 2.0? Here's What You Can Do!

Federal Employees Retirement & Benefits Podcast

Play Episode Listen Later May 22, 2025 21:25


You don't need to work longer; you just need a better plan. Schedule a peace of mind visit for your retirement planning with this link: https://calendly.com/charlesdzama/dzamatalk-complimentary-15-min-phone-call"The waiting is the hardest part. But knowing your rights and understanding the DRP process can help you move forward with confidence."Chapters0:00 – Introduction0:30 – What Happened to the DRP? Did You Request It?2:15 – Agency Responses & The Brisket Analogy3:13 – No Response? Here's What to Do6:45 – Highly Qualified Experts & Mission Critical Employees8:59 - Agency-Specific Insights on DRP12:13 - Changes in Response Times and Rights15:08 - Navigating the DRP Process18:00 - Audience Engagement and FeedbackConnect with CD Financial for More Insights:Twitter: /CDFinancial_LLCInstagram: /CDfinancial.llcFacebook: /CDFinancialLLCLinkedIn: /cd-financial-llc Visit our Website: https://cdfinancial.org/Subscribe and Stay Updated: Don't miss out on crucial advice for your financial journey. Subscribe now for weekly insights and strategies to secure your retirement.Get More from CD Financial: Looking for personalized advice? Schedule a consultation with Charles to tailor a plan that suits your unique financial situation: https://calendly.com/charlesdzama/dzamatalk-complimentary-15-min-phone-call#RetirementPlanning #OpenSeason2024 #FEHB #FederalEmployees #HealthInsurance #Podcast #FinancialWellness #CDFinancial #HealthMeetsWealth #InsuranceComparisonAdvisory services are offered through CD Financial LLC dba CD Financial, an Investment Advisor in the State of California. Insurance products and services are offered through CD Financial & Insurance Services LLC, an affiliated company.Opinions expressed herein are solely those of CD Financial and our editorial staff. The information contained in this material has been derived from sources believed to be reliable but is not guaranteed as to accuracy and completeness and does not purport to be a complete analysis of the materials discussed. All information and ideas should be discussed in detail with your individual adviser prior to implementation.Support the show

Skip the Queue
Museums + Heritage Show 2025 the big catch up

Skip the Queue

Play Episode Listen Later May 21, 2025 59:55


Skip the Queue is brought to you by Rubber Cheese, a digital agency that builds remarkable systems and websites for attractions that helps them increase their visitor numbers. Your hosts are Paul Marden and Andy Povey.If you like what you hear, you can subscribe on iTunes, Spotify, and all the usual channels by searching Skip the Queue or visit our website SkiptheQueue.fm.If you've enjoyed this podcast, please leave us a five star review, it really helps others find us. Show references:  Anna Preedy, Director M+H Showhttps://show.museumsandheritage.com/https://www.linkedin.com/in/annapreedy/Jon Horsfield, CRO at Centegra, a Cinchio Solutions Partnerhttps://cinchio.com/uk/https://www.linkedin.com/in/jon-horsfield-957b3a4/Dom Jones, CEO, Mary Rose Trust https://maryrose.org/https://www.linkedin.com/in/dominicejones/https://www.skipthequeue.fm/episodes/dominic-jonesPaul Woolf, Trustee at Mary Rose Trusthttps://maryrose.org/https://www.linkedin.com/in/paul-woolf/Stephen Spencer, Ambience Director, Stephen Spencer + Associateshttps://www.stephenspencerassociates.com/https://www.linkedin.com/in/customerexperiencespecialist/https://www.skipthequeue.fm/episodes/stephen-spencerSarah Bagg, Founder, ReWork Consultinghttps://reworkconsulting.co.uk/https://www.linkedin.com/in/sarahbagg/https://www.skipthequeue.fm/episodes/sarah-baggJeremy Mitchell, Chair of Petersfield Museum and Art Galleryhttps://www.petersfieldmuseum.co.uk/https://www.linkedin.com/in/jeremy-mitchell-frsa-4529b95/Rachel Kuhn, Associate Director, BOP Consultinghttps://www.bop.co.uk/https://www.linkedin.com/in/kuhnrachel/  Transcriptions:Paul Marden: Welcome to Skip the Queue, the podcast for people working in and working with visitor attractions. You join me today, out and about yet again. This time I am in London at Olympia for the Museums and Heritage Show. Hotly anticipated event in everybody's diary. We all look forward to it. Two days of talks and exhibitions and workshops. Just a whole lot of networking and fun. And of course, we've got the M and H awards as well. So in this episode, I am going to be joined by a number of different people from across the sector, museum and cultural institution professionals, we've got some consultants, we've got some suppliers to the industry, all pretty much giving us their take on what they've seen, what they're doing and what their thoughts are for the year ahead. So, without further ado, let's meet our first guest. Andy Povey: Hi, Anna. Welcome to Skip the Queue. Thank you for giving us some of your time on what must be a massively busy day for you. I wonder if you could just tell the audience who you are, what you do, a little bit about what museums and heritage is, because not everyone listening to the podcast comes from the museum sector. Anna Preedy: Andy, thanks. This is a great opportunity and always really lovely to see your happy smiley face at the Museums and Heritage Show. So M and H, as we're often referred to as, stands for Museums and Heritage and we're a small business that organises the principal trade exhibition for the Museums and Heritage sector that could be broadened, I suppose, into the cultural sector. We also have the awards ceremony for the sector and an online magazine. So we are Museums and Heritage, but we're often referred to as M and H and we've been around for a very long time, 30 plus years. Andy Povey: Oh, my word. Anna Preedy: I know. Andy Povey: And what's your role within the organisation? Your badge says Event Director today. That's one of many hats. Anna Preedy: I'm sure it is one of many hats because we're a very small team. So I own and manage the events, if you like. M and H is my baby. I've been doing it for a very long time. I feel like I'm truly immersed in the world of museums and heritage and would like to think that as a result of that, I kind of understand and appreciate some of the issues and then bring everyone together to actually get in the same room and to talk them through at the show. So, yeah, that's what we're about, really. Andy Povey: In a shorthand and obviously the show. We're in the middle of West London. It's a beautifully sunny day here at Olympia. The show is the culmination, I suppose of 12 months of work. So what actually goes in? What does a normal day look like for you on any month other than May? Anna Preedy: Yeah, it was funny actually. Sometimes people, I think, well, what do you do for the rest of the year? You just turn up to London for a couple of days, just turn up delivering an event like this. And also our award scheme is literally three, six, five days of the year job. So the moment we leave Olympia in London, we're already planning the next event. So it really is all encompassing. So I get involved in a lot. As I say, we're a small team, so I'm the person that tends to do most of the programming for the show. So we have 70 free talks. Everything at the show is free to attend, is free to visit. So we have an extensive programme of talks. We have about 170 exhibitors. Anna Preedy: So I'm, although I have a sales team for that, I'm managing them and looking after that and working with some of those exhibitors and then I'm very much involved in our awards. So the Museums and Heritage Awards look to celebrate and reward the very best in our sector and shine the spotlight on that not just in the UK but around the world. So we have a judging panel and I coordinate that. So pretty much every decision, I mean you look at the colour of the carpet, that which incidentally is bright pink, you look at the colour of the carpet here, who made the decision what colour it would be in the aisles this year it was me. So I, you know, I do get heavily involved in all the nitty gritty as well as the biggest strategic decisions. Andy Povey: Fantastic. Here on the show floor today it is really busy, there are an awful lot of people there. So this is all testament to everything that you've done to make this the success that it is. I'm sure that every exhibitor is going to walk away with maybe not a full order book, but definitely a fistful of business cards. Anna Preedy: I think that's it, what we really want. And we sort of build this event as the big catch up and we do that for a reason. And that is really to kind of give two days of the year people put those in their diary. It's a space where people can come together. So you know, there'll be people here standing on stands who obviously and understandably want to promote their product or service and are looking to generate new business. And then our visitors are looking for those services and enjoying the talks and everyone comes together and it's an opportunity to learn and network and connect and to do business in the broadest possible sense. Really. Andy Povey: No, I think that the line, the big catch up really sums the show up for me. I've been. I think I worked out on the way in this morning. It's the 15th time I've been to the show. It's one of my favourite in the year because it is a fantastic mix of the curatorial, the commercial, everything that goes into running a successful museum or heritage venue. Anna Preedy: I mean, it's funny when people ask me to summarise. I mean, for a start, it's quite difficult. You know, really, it should be museums, galleries, heritage, visitor, attractions, culture. You know, it is a very diverse sector and if you think about everything that goes into making a museum or a gallery or a historic house function, operate, engage, it's as diverse as the organisational types are themselves and we try and bring all of that together. So, you know, whether you are the person that's responsible for generating income in your organisation, and perhaps that might be retail or it might be catering, it could be any. Any stream of income generation, there's going to be content for you here just as much as there's going to be content for you here. Anna Preedy: If you are head of exhibitions or if you are perhaps wearing the marketing hat and actually your job is, you know, communications or audience development, we try and represent the sector in its broadest scope. So there is something for everyone, quite. Andy Povey: Literally, and that's apparent just from looking on the show floor. So with all of your experience in the museum sector, and I suppose you get to see. See quite an awful lot of new stuff, new products. So what are you anticipating happening in the next sort of 6 to 12 months in our sector? Anna Preedy: I mean, that's a big question because, you know, going back to what were just saying, and the kind of different verticals, if you like, that sit within the sector, but I think the obvious one probably has to be AI, and the influence of that. I'm not saying that's going to change everything overnight. It won't, but it's. You can see the ripples already and you can see that reflected out here on the exhibition floor with exhibitors, and you can also see it in our programme. So this sort of AI is only, you know, one aspect of, you know, the bigger, wider digital story. But I just think it's probably more about the sector evolving than it is about, you know, grand sweeping changes in any one direction. Anna Preedy: But the other thing to say, of course, is that as funding gets more the sort of the economic landscape, you know, is tough. Undeniably so. So generating revenue and finding new ways to do that and prioritising it within your organisation, but not at the expense of everything else that's done. And it should never be at the expense of everything else that's done. And it's perfectly possible to do both. Nobody's suggesting that it's easy, nothing's easy but, you know, it's possible. Anna Preedy: And I think the show here, and also what we do online in terms of, you know, news and features, all of that, and what other organisations are doing in this sector, of course, and the partners we work with, but I think just helping kind of bridge that gap really, and to provide solutions and to provide inspiration and actually, you know, there's no need to reinvent the wheel constantly. Actually, I think it was somebody that worked in the sector. I'm reluctant to names, but there was somebody I remember once saying, well, know, stealing with glee is kind of, you know, and I think actually, you know, if you see somebody else is doing something great and actually we see that in our wards, you know, that's the whole point. Let's shine a spotlight on good work. Well, that might inspire someone else. Anna Preedy: It's not about ripping something off and it's not absolute replication. But actually, you know, scalable changes in your organisation that may have been inspired by somebody else's is only a good thing as well. Andy Povey: It's all that evolutionary process, isn't it? So, great experience. Thank you on behalf of everybody that's come to the show today. Anna Preedy: Well, thank you very much. I love doing it, I really genuinely do and there is nothing like the buzz of a busy event. Jon Horsfield: Yeah, My name is Jon Horsfield, I'm the Chief Revenue Officer of Cincio Solutions. Andy Povey: And what does Cincio do? Jon Horsfield: We provide F and B technology, so kiosks, point of sale payments, kitchen systems, inventory, self checkout to the museums, heritage zoos, aquariums and hospitality industries. Andy Povey: Oh, fantastic. So I understand this is your first time here at the Museums and Heritage Show. Jon Horsfield: It is our first time. It's been an interesting learning curve. Andy Povey: Tell me more. Jon Horsfield: Well, our background is very much within the hospitality. We've been operating for about 20 to 23 years within the sort of high street hospitality side of things. Some of our London based listeners may have heard of Leon Restaurants or Coco Di Mama, we've been working with them for over 20 years. But we're looking at ways of bringing that high street technology into other industries and other Verticals and the museums and heritage is a vertical that we've identified as somewhere that could probably do with coming into the 21st century with some of the technology solutions available. Andy Povey: I hear what you're saying. So what do you think of the show? What are your first impressions? Give me your top three tips. Learning points. Jon Horsfield: Firstly, this industry takes a long time to get to know people. It seems to be long lead times. That's the first learning that we've had. Our traditional industry in hospitality, people will buy in this industry. It's going to take some time and we're happy about that. We understand that. So for us, this is about learning about know about how the industry works. Everybody's really friendly. Andy Povey: We try. Yeah. Jon Horsfield: That's one of the first things that we found out with this. This industry is everybody is really friendly and that's quite nice. Even some of our competitors, we're having nice conversations with people. Everybody is really lovely. The third point is the fact that I didn't know that there were so many niche markets and I found out where my mother buys her scarves and Christmas presents from. So it's been really interesting seeing the different types of things that people are looking for. We've sort of noticed that it's really about preservation. That's one of the main areas. There's a lot of things about preservation. Another one is about the display, how things are being displayed, and lots of innovative ways of doing that. But also the bit that we're really interested in is the commercialization. Jon Horsfield: There's a real push within the industry to start to commercialise things and bring in more revenue from the same people. Andy Povey: Yeah, yeah. I mean, that's all about securing the destiny so that you're not reliant on funding from external parties or government and you taking that control. So what do you do at Centrio that helps? Jon Horsfield: Well, first of all. First of all, I would say the efficiencies that we can bring with back office systems integrations. We're very well aware of what we do, we're also aware of what we don't do. So, for example, we're not a ticketing provider, we're a specialist retail and F and B supplier. So it's about building those relationships and actually integrating. We've got a lot of integrations available and we're very open to that. So that's the first thing. But one of the key things that we're trying to bring to this industry is the way that you can use technology to increase revenue. So the kiosks that we've got here, it's proven that you'll get a minimum average transaction value increase of 10 to 15%. Andy Povey: And what do you put that down to? Jon Horsfield: The ability to upsell. Okay, with kiosks, as long as, if you put, for example, with a burger, if you just have a nice little button, say would you like the bacon fries with that? It's an extra few pounds. Well, actually if you've got an extra few pounds on every single transaction, that makes an incredible difference to the bottom line. From the same number of customers. Some of our clients over in the USA have seen an ATV increase above to 60% with the use of kiosks. Andy Povey: And that's just through selling additional fries. Jon Horsfield: Exactly. People will. I went to a talk many years ago when people started to adopt kiosks and the traditional thing is the fact that people will order two Big Macs and a fries to a kiosk, but when you go face to face, they will not order two Big Macs and a fries. Andy Povey: So you're saying I'm a shy fatty who's basically. Jon Horsfield: Absolutely not. Absolutely not, Andy. Absolutely not. So that's really what it's about. It's about using the sort of the high street technology and applying that to a different industry and trying to bring everybody along with us. Dominic Jones: And you need to listen to the Skip the Queue. It's the best podcast series ever. It'll give you this industry. Paul Marden: Perfect. That was a lovely little sound bite. Dom, welcome. Dominic Jones: It's the truth. It's the truth. I love Skip the Queue. Paul Marden: Welcome back to Skip the Queue. Paul, welcome. For your first time, let's just start with a quick introduction. Dom, tell everybody about yourself. Dominic Jones: So I'm Dominic Jones, I'm the chief executive of the Mary Rose Trust and I'm probably one of Skip the Queue's biggest fans. Paul Marden: I love it. And biggest stars. Dominic Jones: Well, I don't know. At one point I was number one. Paul Marden: And Paul, what about yourself? What's your world? Paul Woolf: Well, I'm Paul Woolf, I've just joined the Mary Rose as a trustee. Dom's been kind of hunting me down politely for a little bit of time. When he found out that I left the King's Theatre, he was very kind and said, right, you know, now you've got time on your hands, you know, would you come over and help? So yeah, so my role is to support Dom and to just help zhuzh things up a bit, which is kind of what I do and just bring some new insights into the business and to develop It a bit. And look at the brand, which is where my skills. Dominic Jones: Paul is underselling himself. He is incredible. And the Mary Rose Trust is amazing. You haven't visited. You should visit. We're in Portsmouth Historic Dock blog. But what's great about it is it's about attracting great people. I'm a trustee, so I'm a trustee for good whites. I'm a trustee for pomp in the community. I know you're a trustee for kids in museums. I love your posts and the fact that you come visit us, but it's about getting the right team and the right people and Paul has single handedly made such a difference to performance art in the country, but also in Portsmouth and before that had a massive career in the entertainment. So we're getting a talent. It's like getting a Premiership player. And we got Paul Woolf so I am delighted. Dominic Jones: And we brought him here to the Museum Heritage show to say this is our industry because we want him to get sucked into it because he is going to be incredible. You honestly, you'll have a whole episode on him one day. Paul Marden: And this is the place to come, isn't it? Such a buzz about the place. Paul Woolf: I've gone red. I've gone red. Embarrassed. Paul Marden: So have you seen some talks already? What's been impressive for you so far, Paul? Paul Woolf: Well, we did actually with the first talk we were listening to was all about touring and reducing your environmental impact on touring, which is quite interesting. And what I said there was that, you know, as time gone by and we had this a little bit at theatre actually. But if you want to go for grant funding today, the first question on the grant funding form, almost the first question after the company name and how much money you want is environmental impact. Paul Marden: Yeah, yeah. Paul Woolf: And so if you're going tour and we're looking now, you know, one of the things that Dom and I have been talking about is, you know, Mary Rose is brilliant. It's fantastic. You know, it's great. It's in the dockyard in Portsmouth and you know, so. And, and the Andes, New York, you know, everywhere. Dominic Jones: Take her on tour. Paul Woolf: Why isn't it on tour? Yeah. Now I know there are issues around on tour. You know, we've got the collections team going. Yeah, don't touch. But nonetheless it was interesting listening to that because obviously you've got to. Now you can't do that. You can't just put in a lorry, send it off and. And so I thought that was quite interesting. Dominic Jones: Two, it's all the industry coming together. It's not about status. You can come here as a student or as a CEO and you're all welcome. In fact, I introduced Kelly from Rubber Cheese, your company, into Andy Povey and now you guys have a business together. And I introduced them here in this spot outside the men's toilets at Museum and Heritage. Paul Woolf: Which is where we're standing, by the way. Everybody, we're outside the toilet. Dominic Jones: It's the networking, it's the talks. And we're about to see Bernard from ALVA in a minute, who'll be brilliant. Paul Marden: Yes. Dominic Jones: But all of these talks inspire you and then the conversations and just seeing you Andy today, I'm so delighted. And Skip the Queue. He's going from strength to strength. I love the new format. I love how you're taking it on tour. You need to bring it to the May Rose next. Right. Paul Marden: I think we might be coming sometimes soon for a conference near you. Dominic Jones: What? The Association of Independent Museums? Paul Marden: You might be doing an AIM conference with you. Dominic Jones: Excellent. Paul Marden: Look, guys, it's been lovely to talk to you. Enjoy the rest of your day here at M and H. Paul Marden: Stephen, welcome back to Skip the Queue. Stephen Spencer: Thank you very much. Paul Marden: For listeners, remind them what you do. Stephen Spencer: So I'm Stephen Spencer. My company, Stephen Spencer Associates, we call ourselves the Ambience Architects because we try to help every organisation gain deeper insight into the visitor experience as it's actually experienced by the visitor. I know it sounds a crazy idea, really, to achieve better impact and engagement from visitors and then ultimately better sustainability in all senses for the organisation. Paul Marden: For listeners, the Ambience Lounge here at M and H is absolutely rammed at the moment. Stephen Spencer: I'm trying to get in myself. Paul Marden: I know, it's amazing. So what are you hoping for this networking lounge? Stephen Spencer: Well, what we're aiming to do is create a space for quality conversations, for people to meet friends and contacts old and new, to discover new technologies, new ideas or just really to come and have a sounding board. So we're offering free one to one advice clinic. Paul Marden: Oh, really? Stephen Spencer: Across a whole range of aspects of the visitor journey, from core mission to revenue generation and storytelling. Because I think, you know, one of the things we see most powerfully being exploited by the successful organisations is that kind of narrative thread that runs through the whole thing. What am I about? Why is that important? Why should you support me? How do I deliver that and more of it in every interaction? Paul Marden: So you're Having those sorts of conversations here with people on a one to one basis. Stephen Spencer: Then we also are hosting the structured networking event. So all of the sector support organisations that are here, they have scheduled networking events when really people can just come and meet their peers and swap experiences and again find new people to lean on and be part of an enriched network. Paul Marden: Absolutely. So we are only half a day in, not even quite half a day into a two day programme. So it's very early to say, but exciting conversations, things are going in the direction that you hoped for. Stephen Spencer: Yes, I think, I mean, we know that the sector is really challenged at the moment, really, the fact that we're in now such a crazy world of total constant disruption and uncertainty. But equally we offer something that is reassuring, that is enriching, it's life enhancing. We just need to find better ways to, to do that and reach audiences and reach new audiences and just keep them coming back. And the conversations that I've heard so far have been very much around that. So it's very exciting. Paul Marden: Excellent. One of themes of this episode that we'll be talking to lots of people about is a little bit of crystal ball gazing. You're right, the world is a hugely, massively disrupted place at the moment. But what do you see the next six or 12 months looking like and then what does it look like for the sector in maybe a five year time horizon? Stephen Spencer: Okay, well, you don't ask easy questions. So I think there will be a bit of a kind of shaking down in what we understand to be the right uses of digital technology, AI. I think we see all the mistakes that were made with social media and what it's literally done to the world. And whilst there are always examples of, let's say, museums using social media very cleverly and intelligently, we know that's against the backdrop of a lot of negativity and harm. So why would we want to repeat that, for example, with generative AI? Paul Marden: Indeed. Stephen Spencer: So I heard a talk about two years ago at the VAT conference about using AI to help the visitor to do the stuff that is difficult for them to do. In other words, to help them build an itinerary that is right for them. And I think until everyone is doing that, then they should be very wary of stepping off the carpet to try and do other things with it. Meanwhile, whilst it's an immersive experience, it is not just sitting in, you know, with all respect to those that do this, A, you know, surround sound visual box, it is actually what it's always been, which is meeting real people in authentic spaces and places, you know, using all the senses to tell stories. So I think we will need to see. Stephen Spencer: I've just been given a great coffee because that's the other thing we're offering in the coffee. It's good coffee. Not saying you can't get anywhere else in the show, just saying it's good here. Yeah. I think just some realism and common sense creeping into what we really should be using these technologies for and not leaving our visitors behind. I mean, for example, you know, a huge amount of the natural audience for the cultural sector. You know, people might not want to hear it, but we all know it's true. It's older people. And they aren't necessarily wanting to have to become digital natives to consume culture. So we shouldn't just say, you know, basically, unless you'll download our app, unless you'll do everything online, you're just going to be left behind. That's crazy. It doesn't make good business sense and it's not right. Stephen Spencer: So I just think some common sense and some. Maybe some regulation that will happen around uses of AI that might help and also, you know, around digital harms and just getting back to some basics. I was talking to a very old colleague earlier today who had just come back from a family holiday to Disney World, and he said, you know, you can't beat it, you cannot beat it. For that is immersive. Paul Marden: Yeah, absolutely. But it's not sealed in a box. Stephen Spencer: No, no. And it really. It's a bit like Selfridges. I always took out. My favourite store is Selfridges. It still does what Harry Gordon Selfridge set out to do. He said, "Excite the mind and the hand will reach for the pocket." I always say. He didn't say excite the eye, he said, excite the mind. Paul Marden: Yeah. Stephen Spencer: The way you do that is through all the senses. Paul Marden: Amazing. Stephen Spencer: And so, you know, digital. I'm sure he'd be embracing that. He would be saying, what about the rest of it? Paul Marden: How do you add the human touch to that? Yeah. I was at Big Pit last week. Stephen Spencer: As they reopened, to see this. Yeah. Paul Marden: And it was such an amazing experience walking through that gift shop. They have so subtly brought the museum into the gift shop and blended the two really well. Stephen Spencer: Yes. And I think that raises the bar. And again, if you want to make more money as a museum, you need to be embracing that kind of approach, because if you just carry on doing what you've always done, your revenue will go down. Paul Marden: Yes. Stephen Spencer: And we all know your revenue needs to go up because other. Other sources of income will be going down. Paul Marden: Sarah, welcome back to Skip the Queue last time you were here, there was a much better looking presenter than, you were in the Kelly era. Sarah Bagg: Yes, we were. Paul Marden: It's almost as if there was a demarcation line before Kelly and after Kelly. Why don't you just introduce yourself for me? Tell the listeners what it is that you do. Sarah Bagg: So I'm Sarah Bagg. I'm the founder of Rework Consulting. The last time I spoke, it wasn't that long after our launch. I think like two and a half years ago. We've just had our third birthday. Paul Marden: Wow. Sarah Bagg: Which is completely incredible. When we first launched rework, were specifically for the visitor attractions industry and focused on ticketing. Paul Marden: Yep. Sarah Bagg: So obviously we are a tech ticketing consultancy business. In the last three and a half years we've grown and now have five verticals. So attractions are one of them. Paul Marden: And who else do you work with then? Sarah Bagg: So the art, the leisure industry. So whether it be activity centres, cinemas, bowling centres and then live entertainment. So it could be anything from sports, festivals etc and the arts, like theatres or. Paul Marden: So closely aligned to your attractions. Then things that people go and do but different kinds of things loosely. Sarah Bagg: Say they're like live entertainment. Paul Marden: I like that. That's a nice description. So this must be Mecca for you to have all of these people brought together telling amazing stories. Sarah Bagg: I think how I would sum up museum and heritage today is that I think we're kind of going through a period of like being transformed, almost like back. People are reconstructing, connecting with real experiences and with people. Paul Marden: Yeah. Sarah Bagg: And I would like to think that tech is invisible and they're just to support the experience. I think there's a lot of things that are going on at the moment around, you know, bit nostalgia and people dragging themselves back to the 90s. And there's a lot of conversations about people and customer service and experience. And although technology plays a huge part in that, I would still like to think that people come first and foremost, always slightly weird from a technology consultant. Paul Marden: Well, nobody goes to a visitor attraction to be there on their own and interact with technology. That's not the point of being there. Yeah. Interesting talks that you've been today. Sarah Bagg: I think one of my favourite was actually one of the first of the day, which was about. Of how do you enhance the visitor experience through either like music and your emotions and really tapping into how you feel through, like all your different senses. Which was one of Stephen's talks which I really enjoyed. Paul Marden: That's really interesting. Sarah Bagg: I think if people like look at the visitor industry and across the board, that's why I'm so keen to stay, like across four different sectors, we can learn so much pulling ideas from like hospitality and restaurants and bars.Paul Marden: Completely. Sarah Bagg: Even if you think about like your best, there's a new bar there, so you can not very far from my home in Brighton and the service is an amazing. And the design of the space really caters for whether you're in there with 10 people or whether you're sat at the bar on your own. It doesn't exclude people, depending on what age you are or why you gone into the bar. And I think we can learn a lot in the visitor attractions industry because there's been a lot of talk about families today. I don't have children and I think that there, you need. Sarah Bagg: We need to think more about actually that lots of other people go to visitor attractions Paul Marden: Completely. Sarah Bagg: And they don't necessarily take children and they might want to go on their own. Yes, but what are we doing to cater for all of those people? There's nothing. Paul Marden: How do you make them feel welcome? How do you make them feel like they're a first class guest? The same as everybody else. Yeah. So where do you see the sector going over the next few years based on what you've seen today? Sarah Bagg: I think there'll be a lot more diversification between sectors. There's definitely a trend where people have got their assets. You know, like if you're looking at things like safari parks and zoos, places that have already got accommodation, but maybe like stately houses where there used to be workers that were living in those cottages or whatever, that they're sweating their assets. I think it would be interesting to see where tech takes us with that because there has been a tradition in the past that if you've got like, if your number one priority to sell is being like your hotel, then you would have like a PMS solution. But if it's the other way around, your number one priority is the attraction or the venue and you happen to have some accommodation, then how is that connecting to your online journey? Sarah Bagg: Because the last thing you want is like somebody having to do two separate transactions. Paul Marden: Oh, completely drives me crazy. Sarah Bagg: One thing I would also love to see is attractions thinking beyond their 10 till 6 opening hours completely. Because some days, like restaurants, I've seen it, you know, maybe they now close on Mondays and Tuesdays so they can give their staff a day off and they have different opening hours. Why are attractions still fixated in like keeping these standard opening hours? Because actually you might attract a completely different audience. There used to be a bit of a trend for like doing museum late. So I was speaking to a museum not very long ago about, you know, do they do like morning tours, like behind the scenes, kind of before it even opens. And I think the museum particularly said to me, like, "Oh, we're fine as we are.". Paul Marden: I've never met a museum that feels fine where it is at the moment. Sarah Bagg: But I guess the one thing I would love to see if I could sprinkle my fairy dus. Paul Marden: Come the revolution and you're in charge. Sarah Bagg: And it's not like, it's not even like rocket science, it's more investment into training and staff because the people that work in our industry are like the gold, you know, it's not tech, it's not pretty set works, it's not like fancy display cases. Yes, the artefacts and stuff are amazing. Paul Marden: But the stories, the people stuff. Yeah. Sarah Bagg: Give them empowerment and training and make the customer feel special. Paul Marden: Yes. Sarah Bagg: When you leave, like you've had that experience, you're only ever going to get that from through the people that you interact with completely. Paul Marden: Jeremy, hello. Welcome to Skip the Queue. We are, we are being slightly distracted by a dinosaur walking behind us. Such is life at M and H show. Jeremy Mitchell: Yeah. Paul Marden: So. Jeremy Mitchell: Well, anything to do with museums and dinosaurs, always great crowd pleasers. Paul Marden: Exactly, exactly. So is this your first time at M and H or have you been before? Jeremy Mitchell: Been before, but probably not for 10 years or more. It was, yes. I remember last time I came the theatres were enclosed so they were partitioned all the way around. Paul Marden: Right. Jeremy Mitchell: But because it's so popular now that would not just not would not work. It's a long time ago. It shows how long I've been volunteering. Paul Marden: In museums, doesn't it? So for our listeners, Jeremy, just introduce yourself and tell everyone about the role that you've got at the Petersfield Museum. Jeremy Mitchell: Okay, so I'm Jeremy Mitchell. I'm a trustee at Petersfield Museum now Petersfield Museum and Art Gallery. I'm actually now chair of trustees. Paul Marden: Paint a little picture for us of Petersfield Museum then. What could someone expect if they came to you? Apart from, as I understand, a very good cup of coffee. Jeremy Mitchell: A very good cup of coffee. Best in Petersfield. And that's not bad when there are 32 competitors. You'll get a little bit of everything you'll get a bit of. You'll get the story of Petersfield, but you'll get so much more. We've got collections of costume going back to the mid 18th century. We've got work of a local artist, Flora Torte, one of those forgotten female artists from between the wars. She's a story that we will be exploring. We've got, in partnership with the Edward Thomas Fellowship, a big archive of books and other artefacts by and about Edward Thomas, who was a poet, writer, literary critic. He's one of the poets killed in the First World War. But he's not well known as a war poet because he was writing about the impact of war on life at home. Jeremy Mitchell: So he's now more well known as a nature poet. Paul Marden: So you're telling the story not just of the place, you're telling the story of the people that have produced great art or had an impact on Petersfield. Jeremy Mitchell: Yes. And their networks and how they might relate to Petersfield in turn. And we've got the costume collection I mentioned going back to the mid 18th century, which came from Bedale School. They've all got stories to them. Paul Marden: Interesting. Jeremy Mitchell: This came from Bedale School, which is a private school on the edge of Petersfield. It was actually collected by their drama teacher between the 1950s and the 1970s. Paul Marden: Wow. Jeremy Mitchell: Because she believed in authenticity. So if she was putting on a 19th century production, she would want genuine 19th century clothes. Paul Marden: Let me tell you, my drama productions in a 1980s comprehensive did not include authentic 19th century costumes. Jeremy Mitchell: If were doing something like that at school, their parents would have been, all right, go down to the jumble sale, buy some material, make something that looks something like it. Paul Marden: Yeah. Jeremy Mitchell: But no, she was, well, if you haven't got anything in your attic that's suitable, please send me some money because there's a sale at Sotheby's in three months. Time off costume from the period. Paul Marden: Excellent. Jeremy Mitchell: And we've got some lovely pieces in there. When we put on the Peggy Guggenheim exhibition, which is what were talking about earlier today here, were able to bring in costume from the 1930s, Chanel dress, other high quality, not. Not necessarily worn by Peggy Guggenheim, but her. Paul Marden: Authentic of the period. Jeremy Mitchell: Authentic of the period. But her son was at Bedale, so she could have been asked to donate. Paul Marden: So. Okay. Jeremy Mitchell: Highly unlikely, but it was similar to items that she had been photographed in or would have been. Would have been wearing. Paul Marden: So tell me about the. The presentation. How was that? Jeremy Mitchell: It went so quickly. Paul Marden: Oh, yes. You get in the zone don't you? Jeremy Mitchell: You get in the zone. But it flowed and Louise was great. Louise had done the bulk of the. The work. She prepared the presentation that visually told the story of the exhibition and its outcomes and impacts. And I filled in the boring book, I call it the BBC, the boring but crucial. How we funded it, how we organised the project, management around it, the planning and getting buy in from the rest of the trustees at the beginning, because it was potentially a big financial commitment if we hadn't been able to fund it. Paul Marden: Isn't it interesting? So coming to an event like this is always. There's always so much to learn, it's always an enriching experience to come. But it's a great opportunity, isn't it, for a small museum and art gallery such as Petersfield? It feels a little bit like you're punching above your weight, doesn't it, to be invited onto this stage to talk about it. But really you're telling this amazing story and it's of interest to everybody that's here. Jeremy Mitchell: We want to share it. If we've been able to do it, then why can't they? Why can't you? Why can't we all do it? And yes, you need the story, but if you dig deep enough, those stories are there. Paul Marden: Absolutely, Absolutely. One of the things that is a real common conversation here, M and H, is looking forward, crystal ball gazing, talking. There's challenges in the sector, isn't there? There's lots of challenges around funding and I guess as a small museum, you must feel those choppy waters quite acutely. Jeremy Mitchell: Definitely. I mean, we're an independent museum, so we're not affected by spending cuts because we don't get any funding from that area. But the biggest challenge is from the funding perspective. Yes, we have a big income gap every year that we need to bridge. And now that so much more of the sector is losing what was its original core funding, they're all fishing in the same pond as us and they've got. Invariably they've got a fundraising team probably bigger than our entire museum team, let alone the volunteer fundraiser that we've got. So, yes, it is a challenge and you are having to run faster just to stand still. The ability to put on an exhibition like Peggy Guggenheim shows that we are worth it. Paul Marden: Yes, absolutely. Jeremy Mitchell: And the Guggenheim was funded by Art Fund Western loan programme and an Arts Council project grant. And it was a large Arts Council project grant. Paul Marden: So although everyone's fishing in the same pond as you're managing to yeah. To stretch my analogy just a little bit too far, you are managing to. To get some grant funding and. Jeremy Mitchell: Yes. Paul Marden: And lift some tiddlers out the pond. Jeremy Mitchell: Yes. But it was quite clear that with Peggy it was a story that had to be told. Paul Marden: So we talked a little bit about challenging times. But one of the big opportunities at M and H is to be inspired to think about where the opportunities are going forwards. You've had a day here today. What are you thinking as inspiration as next big things for Petersfield Museum. Jeremy Mitchell: I'm finding that really difficult because we're small, we're a small site, Arkansas, I think has got to be a way forward. I miss the talk. But they're all being recorded. Paul Marden: Yes. Jeremy Mitchell: So I shall be picking that one up with interest. But AR is something. We've got police cells. Well, we've got a police cell. Paul Marden: Okay. Jeremy Mitchell: Now, wouldn't it be great to tell an augmented reality story of Victorian justice to kids? Paul Marden: Yes. Jeremy Mitchell: While they're sat in a victory in a Victorian police cell on a hard wooden bench. That is the original bench that this prisoners would have slept on. Paul Marden: I've done enough school visits to know there's enough kids that I could put in a jail just to keep them happy or to at least keep them quiet whilst the rest of us enjoy our visit. Yes. I feel like I need to come to Petersfield and talk more about Peggy because I think there might be an entire episode of Skip the Queue to talk just about putting on a big exhibition like that. Jeremy Mitchell: Yeah, no, definitely. If you drop me an email you can skip the queue and I'll take you around. Paul Marden: Oh lovely, Rachel, welcome to Skip the Queue. You join me here at M and H show. And we've taken over someone's stand, haven't we? I know, it feels a bit weird, doesn't it? Rachel Kuhn: I feel like we're squatting but I. Paul Marden: Feel a little bit like the Two Ronnies, cuz we're sat behind the desk. It's very strange. Which one are you? Anyway, just for listeners. Introduce yourself for me. Tell listeners what it is that you do at BOP Consulting. Rachel Kuhn: Yeah, so I'm Rachel Kuhn, I'm an associate director at BOP and we specialise in culture and the creative economy and kind of working across everything that is to do with culture and creative economy globally. But I lead most of our strategy and planning projects, particularly in the UK and Ireland, generally working with arts, heritage, cultural organisations, from the very earliest big picture strategy through to real nitty gritty sort of operational plans and outside of bop. I'm a trustee for Kids in Museums, where we love to hang, and also a new trustee with the Postal Museum. Paul Marden: Given what you do at bop, this must be like the highlight of the year for you to just soak up what everybody is doing. Rachel Kuhn: I love it. I mean, it's so lovely just going around, chatting to everybody, listening in on the talks and I think that spirit of generosity, you know, like, it just comes across, doesn't it? And it just reminds me why I love this sector, why I'm here. You know, everyone wants to, you know, contribute and it's that whole sort of spirit of what do they say? We know when the tide rises, so do all the boats or all the ships. And I feel like that's the spirit here and it's lovely. Paul Marden: It is such a happy place and it's such a busy, vibrant space, isn't it? What have been the standout things for you that you've seen today? Rachel Kuhn: I think probably on that spirit of generosity. Rosie Baker at the founding museum talking about the incredible work they've done with their events, hires, programmes. Obviously got to give a shout out to the Association of Cultural Enterprise. I've been doing a lot of hanging out there at their stage day. So Gurdon gave us the rundown of the benchmarking this morning. Some really good takeaways from that and Rachel Mackay, I mean, like, obviously. Paul Marden: Want to go into. Rachel Kuhn: You always want to see her. Really good fun, but lovely to hear. She's talking about her strategy, the Visitor Experience strategy. And you know what, I spend so much time going into places looking at these sub strategies, like visual experience strategies that just haven't been written in alignment with the overall strategy. So it's lovely to see that linking through, you know, and obviously I'm from a Visitor Experience background, so hugely passionate about the way that Visitor Experience teams can make visitors feel the organization's values. And that alignment was really impressive. So, yeah, really lovely and loads of great takeaways from all those talks. Paul Marden: I will just say for listeners, all of these talks have been recorded, so everyone's going to be able to download the materials. It take a couple of weeks before they were actually published. But one of the questions that I've asked everybody in these vox pops has been, let's do some crystal ball gazing. It's. It stinks at the moment, doesn't it? The, the, the economy is fluctuating, there is so much going on. What do you see 6 to 12 month view look like? And then let's really push the boat out. Can we crystal ball gaze maybe in five years? Rachel Kuhn: Yeah.  I mean, look, I think the whole problem at the moment and what's causing that sort of nervousness is there's just a complete lack of surety about loads of things. You know, in some ways, you know, many organisations have welcomed the extension for the MPO round, the current round, but for many, you know, that's just pushed back the opportunity to get in on that round that little bit further away. It's caused that sort of nervousness with organisations are having to ride on with the same funding that they asked for some years ago that just doesn't, you know, match, you know, and it's actually a real time cut for them. Paul Marden: Absolutely. Rachel Kuhn: So I think, very hard to say, I don't know that there's much I can say. I feel like as at sea as everyone else, I think about what the landscape looks like in the next six months, but I think that never has there been, you know, a better time than something like this like the M and H show. You know, this is about coming together and being generous and sharing that information and I think reaching out to each other and making sure that we're sort of cross pollinating there. There's so much good stuff going on and we've always been really good at that and I think sometimes when we're feeling a bit down, it feels like, oh, I just don't want to go to something like this and meet others and, you know, get into a bit of a misery cycle. Rachel Kuhn: But actually it's so uplifting to be at something like this. And I think, you know, what we've seen here is at the show today, I think, is organisations being really generous with their experience and their expertise. Suppliers and consultants and supporters of the sector being really generous with their time and their expertise and actually just shows just spending a bit of time with each other, asking things of each other. We've just got loads of stuff to share and we're all really up for it. And I think that generosity is so critical and I mean, obviously I'm going to plug, I've got to plug it. Rachel Kuhn: So, you know, if you are a supplier, if you are a commercial business working in this sector, it might be tough times for you, but it's certainly nowhere near as hard as it is for the arts and cultural heritage organisations in the sector. You know, reach out to them and see how you can support them and help them. I mean, you and I have both been on a bit of a drive recently to try and drum up some sponsorship and corporate support for kids in museums who, you know, an Arts council MPO who we're incredible, incredibly proud to represent and, you know, do reach out to us. If you've been thinking, oh, I just want to sponsor something and I'd love to sponsor us. Paul Marden: Exactly. I mean, there's loads of opportunities when you take kids in museums as an example, loads of opportunities for. And this is what Arts Council wants us to do. They want us to be more independent, to generate more of our own funding and we've got a great brand, we do some amazing work and there's lots of opportunities for those commercial organisations who align with our values to help to support us. Rachel Kuhn: So I think you asked me there about what's in the next year. So next year, six months, I don't know is the answer. I think it's just a difficult time. So my advice is simply get out there, connect, learn from each other, energise each other, bring each other up. Let's not get into that sort of doom cycle. That's very easy next five years. You know what, I've had some really interesting meetings and conversations over the last. Well, one particularly interesting one today, some other ones about some funds that might be opening up, which I think is really exciting. You know, we've seen this really big challenge with funding, you know, slowing funding going in much larger amounts to a smaller number of large organisations and that causes real problems. But I think there might be a small turnaround on that. Rachel Kuhn: I'm not crumbs in the earth. I think it's still tough times. But that was really exciting to hear about. I'm also seeing here at the show today. I've been speaking to a lot of suppliers whose their models seem to be shifting a lot. So a lot more opportunities here where it requires no investment from the attraction and a lot more sort of interesting and different types of profit share models, which I think is really interesting. So I think the other thing I'd say is if you're an attraction, don't discount partnering some of these organisations because actually, you know, go and talk to them. Rachel Kuhn: Don't just, don't just count them out because you think you haven't got anything to invest because many of them are visiting new models and the couple that I've spoken to who aren't, learn from your competitors and start doing some different models. And I think that's been really interesting to hear some very different models here for some of the products, which is really exciting. Paul Marden: It is really hard sitting on the other side of the fence, as a supplier, we need cash flow as well. We've got to pay bills and all of those sorts of things. But you're right, there are interesting ways in which we all want to have a conversation. As you say, don't sit back afraid to engage in the conversation because you've got nothing to invest, you've got an important brand, you've got an audience. Those are valuable assets that a supplier like us would want to partner with you to help you to bring a project to life. And that might be on a rev share model, it might be on a service model. There's lots of different ways you can slice it and dice it. Rachel Kuhn: And going back, on a closing note, I suppose, going back to that generosity thing, don't think because you haven't got any money to commission, you know, a supplier to the sector or a commercial company, that you can't reach out to them. Like, you know, we are in this because we really want to support these organisations. This is our passion. You know, many of us are from the sector. You know, I will always connect somebody or introduce somebody or find a way to get a little bit of pro bono happening, or, you know, many of my colleagues are on advisory committees, we're board members. And I think that's the same for so many of the companies that are, like, working with the sector. You know, reach out and ask for freebie, you know, don't ask, don't get. Paul Marden: Yeah, exactly. Rachel, it is delightful to talk to you as always. Thank you for joining us on Skip the Queue and I am sure, I'm sure we'll make this into a full episode one day soon. I do say that to everybody. Rachel Kuhn: Thanks so much. Lovely to speak to you. Paul Marden: Andy. Andy Povey: Paul.Paul Marden: We've just walked out of the M and H show for another year. What are your thoughts? Andy Povey: First, I'm exhausted, absolutely exhausted. I'm not sure that I can talk anymore because I've spent 48 hours having some of the most interesting conversations I've had all year. Paul Marden: No offence, Tonkin. Andy Povey: You were part of some of those conversations, obviously, Paul. Paul Marden: I was bowled over again by just the sheer number of people that were there and all those lovely conversations and everybody was just buzzing for the whole two days. Andy Povey: The energy was phenomenal. I worked out that something like the 15th show, M & H show that I've been to, and I don't know whether it's just recency because it's sitting in the far front of my mind at the moment, but it seems like this was the busiest one there's ever been. Paul Marden: Yeah, I can believe it. The one thing that didn't change, they're still working on Olympia. Andy Povey: I think that just goes on forever. It's like the fourth Bridge. Paul Marden: Talks that stood out to you. Andy Povey: I really enjoyed interpretation One led by the guy from the sign language education company whose name I can't remember right now. Paul Marden: Yeah, Nate. That was an amazing talk, listeners. We will be getting him on for a full interview. I'm going to solve the problem of how do I make a inherently audio podcast into something that's accessible for deaf people? By translating the podcast medium into some sort of BSL approach. So that was the conversation that we had yesterday after the talk. Andy Povey: I know. I really look forward to that. Then, of course, there was the George and Elise from Complete Works. Paul Marden: I know. They were amazing, weren't they? You couldn't tell at all that they were actors. Do you know, it was really strange when George. So there was a point in that talk that George gave where we all had a collective breathing exercise and it was just. It was. It was so brilliantly done and were all just captivated. There must have been. I rechon there was 100 people at theatre at that point. Absolutely. Because it was standing room only at the back. And were all just captivated by George. Just doing his click. Very, very clever. Andy Povey: But massively useful. I've seen the same thing from George before and I still use it to this day before going on to make a presentation myself. Paul Marden: Yeah, yeah. Andy Povey: Just grounding yourself, centering yourself. Well, it's fantastic. Paul Marden: Yeah. But the whole thing that they were talking about of how do we create opportunities to have meaningful conversations with guests when they arrive or throughout their entire experience at an attraction so that we don't just talk about the weather like we're typical English people. Andy Povey: That's great, isn't it? Go and tell a Brit not to talk. Talk about the weather. Paul Marden: But training your staff makes absolute sense. Training your staff to have the skills and the confidence to not talk about the weather. I thought that was really interesting. Andy Povey: It's an eye opener, isn't it? Something really simple, but could be groundbreaking. Paul Marden: Yeah. Andy Povey: Then what was your view on all of the exhibitors? What did you take away from all the stands and everybody? Paul Marden: Well, I loved having my conversation yesterday with Alan Turing. There was an AI model of Alan Turing that you could interact with and ask questions. And it was really interesting. There was a slight latency, so it didn't feel quite yet like a natural conversation because I would say something. And then there was a pause as Alan was thinking about it. But the things that he answered were absolutely spot on, the questions that I asked. So I thought that was quite interesting. Other exhibitors. Oh, there was a lovely point yesterday where I was admiring, there was a stand doing custom designed socks and I was admiring a design of a Jane Austen sock and there was just somebody stood next to me and I just said, "Oh, Jane Austen socks." Paul Marden: Very on Trend for the 250th anniversary of Jane Austen, that all of the museums in Hampshire will be buying those up. And should funnily you should say that I'm the chief executive of Chawton Park House, which is one of the museums in the last place that Jane Austen lived. So very interesting, very small world moment at that point. Andy Povey: I do, it's almost an oxymoron to talk about Jane Austen socks. I don't imagine her having worn anything with nylon or Lycra in it. Paul Marden: Very true. I hadn't tweaked that. Andy Povey: There was a lot of AI there wasn't there AI this, AI that. Paul Marden: And there were some really good examples of where that is being used in real life. Yeah, yeah. So there were some examples where there's AI being used to help with visitor counts around your attraction, to help you to optimise where you need to put people. I thought that Neil at Symantec just talking about what he called answer engine optimisation. That was interesting. There were some brilliant questions. There was one question from an audience member asking, are there any tools available for you to figure out whether how well your organisation is doing at being the source of truth for AI tools? Andy Povey: Yeah, yeah. So almost like your Google search engine ranking. Paul Marden: But exactly for ChatGPT. Andy Povey: And have you found one yet? Paul Marden: No, not yet. There's also quite a lot of people talking about ideas that have yet to find a home. Andy Povey: Yes. What a very beautiful way of putting it. Paul Marden: The people that have. That are presenting a topic that has yet to get a real life case study associated with it. So the rubber hasn't yet hit the road. I don't think on that. Andy Povey: No. I think that's true for an awful lot of AI, isn't it? Not just in our sector. Paul Marden: No. Andy Povey: It's very interesting to see where that's all going to go. And what are we going to think when we look back on this in two or three years time? Was it just another chocolate teapot or a problem looking for a solution? Or was it the revolution that we all anticipate. Paul Marden: And I think it will make fundamentals change. I think it's changing rapidly. But we need more real case studies of how you can do something interesting that is beyond just using ChatGPT to write your marketing copy for you. Andy Povey: Yeah, I mean it's all about putting the guest at the front of it, isn't it? Let's not obsess about the technology, let's look at what the technology is going to enable us to do. And back to the first part of this conversation, looking at accessibility, then are there tools within AI that are going to help with that? Paul Marden: Yeah, absolutely. So there was definitely. There was an interesting talk by Vox. The people that provide, they provide all of the radio boxes for everybody to wear at M and H that provides you with the voiceover of all of the speakers. But they use this technology across all manner of different attractions and they were talking about using AI to do real time translation of tours. So you could. Andy Povey: Very interesting. Paul Marden: Yeah. So you could have an English speaker wandering around doing your tour and it could real time translate up to. I think it was up to four languages. Andy Povey: BSL not being one of those languages. Paul Marden: Well, no, they were talking about real time in app being able to see subtitles. Now, I don't know whether they went on to say you could do BSL. And we know from the other presentation that not everybody that is deaf is able to read subtitles as fast as they can consume sign language. So it's important to have BSL. But there were some parts of that Vox product that did it address deaf people. It wasn't just multilingual content. Andy Povey: So AI people, if you're listening, you can take the idea of translating into BSL in real time and call it your own. Paul Marden: Yeah, we very much enjoyed hosting our theatre, didn't we? That was a lot. And Anna, if you are listening, and I hope you are, because lots of people have said very nice things in this episode about M and H. Andy and I would love to come back next year. Andy Povey: Absolutely. Paul Marden: And host a theatre for you. Any other thoughts? Andy Povey: Just really looking forward to the rest of the week off. Yeah, it's a sign of a good show when you walk away with all that positive feeling and that positive exhaustion and you probably need a week to reflect on all of the conversations that we've had. Paul Marden: Yeah, absolutely. Next up we is AIM Conference at Mary Rose in June. I can't wait very much. Looking forward to that. Thank you ever so much for listening. We will join you again in a few weeks. See you soon. Bye Bye. Andy Povey: Draw.Paul Marden: Thanks for listening to Skip the Queue. If you've enjoyed this podcast, please leave us a five star review. It really helps others to find us. Skip The Queue is brought to you by Rubber Cheese, a digital agency that builds remarkable systems and websites for attractions that helps them to increase their visitor numbers. You can find show notes and transcripts from this episode and more over on our website, skipthequeue fm.  The 2024 Visitor Attraction Website Survey is now LIVE! Dive into groundbreaking benchmarks for the industryGain a better understanding of how to achieve the highest conversion ratesExplore the "why" behind visitor attraction site performanceLearn the impact of website optimisation and visitor engagement on conversion ratesUncover key steps to enhance user experience for greater conversionsDownload the 2024 Rubber Cheese Visitor Attraction Website Survey Report

Ditching Hourly
Craig Hewitt - The Current State and Potential Future of Podcasting

Ditching Hourly

Play Episode Listen Later May 20, 2025 60:05


Craig Hewitt, founder of Castos, joined me on Ditching Hourly to discuss the current state and potential future of podcasting as a medium for building trust with your audience.AI SummaryIn this episode of Ditching Hourly, Jonathan Stark speaks with Craig Hewitt, founder of Castos, about the evolving landscape of podcasting. They discuss the shifting definitions and formats of podcasts, the importance of different content strategies, including private and hybrid podcasting, and the impact of new technologies like AI. Craig also shares insights on leveraging platforms such as YouTube and podcasting for trust-building and discovery, what makes podcasts unique in the AI era, and tips for solo business owners looking to optimize their content. The conversation is packed with actionable advice on how to effectively use podcasting to build authority and nurture audiences.Chapters(00:00) - Introduction and Guest Welcome (01:14) - The Evolution of Podcasting (02:24) - Private and Hybrid Podcasting Explained (03:27) - The Role of Video in Podcasting (05:21) - Discovery and Monetization Strategies (06:44) - Business Models for Podcasters (09:34) - Content Strategy and Audience Engagement (16:14) - The Future of Podcasting and Platforms (29:09) - Content Strategy and Funnel Optimization (30:36) - The Power of Long-Form Audio (31:46) - Podcasting for Authority Building (34:24) - YouTube as a Discovery Platform (34:48) - Shorts, Segments, and Long-Form Content (51:18) - The Role of AI in Content Creation (55:44) - Private and Hybrid Podcasting (59:12) - Conclusion and Future of Podcasting Craig's LinksCastos » https://castos.com/Craig's Website » https://craighewitt.com/Craig's YouTube » https://www.youtube.com/@thecraighewittCraig's LinkedIn » https://www.linkedin.com/in/craig-hewitt-78386a66/ The next time someone asks you for your hourly rate, I want you to stop what you're doing and head on over to valuepricingbootcamp.com to sign up for my free value pricing email course.Hope to see you there!

Paywall Podcast
From Donations to Subscriptions: How KB Independent Built a Sustainable Local News Model

Paywall Podcast

Play Episode Listen Later May 20, 2025 20:44


In this episode of the Paywall Podcast, brought to you by Leaky Paywall, Pete and Tyler explore the journey of KB Independent, a nonprofit news outlet in Florida, as it transitions from a donation-only model to a hybrid approach incorporating free registrations, memberships, and paid subscriptions. They delve into innovative strategies like introducing friction through limited free access to encourage paid memberships, the significance of building an email list for direct marketing, and how offering a mix of free and exclusive content can drive audience engagement. (00:00) - Tempo: 120.0

The Ecomcrew Ecommerce Podcast
E600: Mike Left E-Commerce for This - Part 2

The Ecomcrew Ecommerce Podcast

Play Episode Listen Later May 19, 2025 48:36


Mike is back on the podcast to finally reveal what he's been up to in the past year. He shares his journey from e-commerce to going full-time content creation on launching a YouTube channel while also talking about the importance of video content in promoting e-commerce brands and the potential for YouTube as a business opportunity.  Struggling with tariffs? Unsure about upcoming changes? Let's talk! With Portless, you only pay tariffs after your customers pay you – so your cash always moves faster than your costs. Schedule a risk assessment and leverage tariff deferment today. All new customers get $1,000 to reinvest in their business. Timestamps 00:00 – The Journey of Mike Jackness 02:32 – Transitioning from E-commerce to New Ventures 04:03 – The Impact of Amazon and Tariffs on E-commerce 12:01 – The Future of E-commerce and Emerging Opportunities As always, if you have any questions or anything that you need help with, leave a comment down below if you're interested.  Don't forget to leave us a review on iTunes if you enjoy our content.   Thanks for listening! Until next time, happy selling!

Six Pixels of Separation Podcast - By Mitch Joel
SPOS #984 – Steve Pratt On Podcasting And Unconventional Marketing

Six Pixels of Separation Podcast - By Mitch Joel

Play Episode Listen Later May 18, 2025 60:53


Welcome to episode #984 of Six Pixels of Separation - The ThinkersOne Podcast. Steve Pratt knows how to earn attention - and not in the algorithm-chasing, trend-hopping way most marketers talk about it. As the co-founder of Pacific Content (the first agency dedicated to branded podcasts), Steve helped pioneer a model for long-form brand storytelling that respected the audience as much as it served the client. Before podcasting was a thing brands took seriously, Steve was guiding companies like Slack, Facebook, Shopify, BMW, Adobe, and Charles Schwabinto a new kind of media - one built on trust, consistency, and real creative value. That experience forms the foundation of his new book, Earn It - Unconventional Strategies For Brave Marketers. In this conversation, he unpacks why so many marketers are stuck in short-term thinking, how performance marketing is cannibalizing brand, and what it really takes to build content worth someone's time. There's insight here on the difference between being loud and being relevant, on why the future belongs to brave brands with a point of view, and how AI may flood the market with content - but only humans can still make something remarkable. Steve's career started in TV production, moved through digital innovation at CBC, and has now landed at the intersection of creativity, business strategy, and media design with his newest venture, The Creativity Business. His message is simple: the only brands that win long-term are the ones willing to put in the work, respect the audience, and be consistently great over time. For anyone wrestling with content strategy, podcasting, or how to think like a media company - this one's a masterclass. Enjoy the conversation... Running time: 1:00:53. Hello from beautiful Montreal. Listen and subscribe over at Apple Podcasts. Listen and subscribe over at Spotify. Please visit and leave comments on the blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. Check out ThinkersOne. or you can connect on LinkedIn. ...or on X. Here is my conversation with Steve Pratt. Earn It - Unconventional Strategies For Brave Marketers. The Creativity Business. Follow Steve on Instagram. Follow Steve on LinkedIn. Chapters: (00:00) - The Journey of Podcasting. (02:58) - Consistency vs. Relevance in Content Creation. (06:05) - The Landscape of Media Companies vs. Individual Creators. (08:58) - Audience Development in the Digital Age. (11:49) - The Nature of Podcasts vs. Video Content. (15:09) - The Evolution of Podcasting and Video Strategies. (17:49) - The Role of Sensationalism in Media. (20:52) - Quality vs. Mediocrity in Content Creation. (33:37) - The Challenge of Earning Success. (34:44) - The Longevity of Podcasting and Audience Engagement. (39:01) - Niche Marketing and Brand Media Companies. (42:59) - The Pressure of Performance Marketing. (50:00) - The Role of AI in Content Creation. (01:03:16) - Red Bull: A Case Study in Media Innovation.

Bitcoin Park
A Fireside Chat: Halliburton Labs Meets Bitcoin Mining with 360 Energy

Bitcoin Park

Play Episode Listen Later May 18, 2025 23:38


KeywordsBitcoin, energy sector, oil and gas, natural gas, mining, Halliburton, emissions reduction, policy, technology, partnershipsSummaryThis conversation explores the intersection of Bitcoin mining and the oil and gas industry, focusing on how Bitcoin can serve as a solution for natural gas problems. The discussion highlights the challenges faced by oil and gas companies, the role of partnerships in addressing these issues, and the implications of policy and legislation on the industry. The speakers emphasize the importance of reliability and efficiency in operations, as well as the potential for Bitcoin mining to create economic value while reducing emissions.TakeawaysBitcoin acts as a tool in the energy sector.Oil and gas companies face significant operational challenges.Flaring gas presents both a problem and an opportunity.Bitcoin mining can monetize stranded natural gas.Reliability is crucial for oil and gas operations.The FLAIR Act offers tax incentives for reducing flaring.Operators are committed to minimizing emissions.Partnerships enhance credibility and operational efficiency.Natural gas quality varies significantly across locations.The energy sector is evolving with new technologies and policies.Chapters00:00 Introduction and Context Setting00:00 The Intersection of Bitcoin and Energy05:18 Challenges in the Oil and Gas Industry10:23 Innovative Solutions for Gas Management16:25 Policy Implications and Legislative Considerations22:09 Future Outlook and Audience Engagement

Think Fast, Talk Smart: Communication Techniques.
203. No Script, No Problem: Final Secrets to Speaking Under Pressure (Bonus)

Think Fast, Talk Smart: Communication Techniques.

Play Episode Listen Later May 15, 2025 16:19 Transcription Available


Stay sharp, sound confident, and speak with impact — even when you're put on the spot.Communicating clearly is challenging enough when there's time to prepare. But in most situations — whether in meetings, casual conversations, or high-stakes moments — we rarely have the luxury of scripting our words. We must think and speak in real time.Spontaneous communication is a daily challenge, yet few of us receive formal training in how to handle it with poise and confidence. So how can we stay composed and communicate effectively when put on the spot? Drawing on years of experience, our expert coaches — including a sports broadcaster, FBI negotiator, UN interpreter, game show host, NFL referee, and Sotheby's auctioneer — share their final pieces of advice to help answer that question.In this special episode of Think Fast, Talk Smart, the Spontaneous Speaking miniseries concludes with powerful tools, frameworks, and tips for staying calm, organizing your thoughts, and speaking with clarity under pressure. Matt Abrahams shares practical strategies and exercises designed to help you build lasting habits and sharpen your impromptu speaking skills.Whether you tend to freeze when caught off guard or simply want to express your ideas more effectively on the fly, this final installment will equip you to not only think fast — but speak smart.Episode Reference Links:Chris Voss - Former FBI Negotiator, Keynote SpeakerChris Voss's Book: Empathy and Understanding In Business  Annabelle Williams - Paralympic Champion, Sports BroadcasterGiampaolo Bianchi - United Nations InterpreterBrad Rogers - NFL Referee, ProfessorPhyllis Kao - Sotheby's AuctioneerPeter D Sagal - Game Show Host, AuthorConnect:Premium Signup >>>> Think Fast Talk Smart PremiumEmail Questions & Feedback >>> hello@fastersmarter.ioEpisode Transcripts >>> Think Fast Talk Smart WebsiteNewsletter Signup + English Language Learning >>> FasterSmarter.ioThink Fast Talk Smart >>> LinkedIn, Instagram, YouTubeMatt Abrahams >>> LinkedInChapters:(00:00) - Introduction (01:56) - The Power of Structure (05:48) - Expert Tip: Trust Yourself (06:09) - Expert Tip: Project Confidence & Provide Value (07:48) - Expert Tip: Ask for What You Need & Visualization (10:15) - Expert Tip: Review & Reflect (12:15) - Expert Tip: Use an Encouraging Tone (12:36) - Expert Tip: Turn Observation into Storytelling (14:29) - Conclusion    ********This episode is sponsored by Grammarly. Let Grammarly take the busywork off your plate so you can focus on high-impact work. Download Grammarly for free today Become a Faster Smarter Supporter by joining TFTS Premium.   

Comic Lab
Who are you? What do you do? Why should I care?

Comic Lab

Play Episode Listen Later May 15, 2025 64:04


Today's show is sponsored by Dreamhost. The first step in owning and controlling your own work is creating a website, and Brad and Dave have relied on Dreamhost for years. Check out Dreamhost.com/comiclab to find out how you can lock in a rate of $2.59/month for three years!Your social media profile needs to answer three questions clearly: Who are you? What do you do? And why should I care? If you're wasting time being cute, you're missing out of opportunities. Also, the NCS releases the nominees for Outstanding Cartoonist of the Year, and a person hired to illustrate a children's book faces a tough question from the writer: How do we sell this thing??Today's ShowBranding on your social media profileSusan MacTaggartShow sponsor: Dreamhost dreamhost.com/comiclabUPDATE: NCS Outstanding Cartoonist nominationsWe made the book... now what?"Have we ever considered not doing free content?SummaryIn this conversation, Brad Guigar and Dave Kellett discuss the importance of branding for cartoonists on social media, emphasizing the need for clear communication in profiles. The conversation wraps up with insights on navigating new platforms like Bluesky and the importance of straightforward messaging in promoting one's work. They discuss the evolving nature of social media presence, and the value of reliable hosting services like DreamHost. They also engage in a light-hearted personal affirmation segment and provide updates from the National Cartoonist Society. The conversation culminates in practical advice for illustrators on how to sell their work, emphasizing the importance of understanding one's role in the creative process. In this episode, Brad Guigar and Dave Kellett discuss the importance of branding in book promotion, the exploration of new intellectual properties (IP) for original graphic novels, and the value of audience engagement and product testing in the creative process. They also touch on the resurgence of physical media in a digital age, emphasizing that quality content will always find an audience.TakeawaysBranding is crucial for self-publishing cartoonists.Social media profiles should clearly state who you are.Consistency is more important than creativity on social media.Cartoonists often struggle with self-promotion due to imposter syndrome.Blue Sky may not have the same algorithmic restrictions as other platforms.Direct communication is key in branding and marketing.It's okay to promote your work without feeling like you're bragging. Put some of the creative thought into solving business problems.This change is 100% not permanent.You can change it tomorrow.We're big fans of DreamHost.This is the perfect opportunity for you.A 97-day money back guarantee.You are a limitless well of creativity.This is not your job, Jay.You should run as far away from him as you can.Your job is to use the book to promote Jay. Your job is to use the book to promote your next gig.Selling books, marketing books, promoting books, that's not Jay's brand.The responsibility of selling this book is not your job.This is a time management issue.You can use this to get to the next stage in your career.We have both done this with IP that the world has never seen.You'd better have previews and sample images that look incredible.People will absolutely buy that thing because they know it's good.People will buy your book. Absolutely.You can absolutely make that work. You get great rewards when you join the ComicLab Community on Patreon$2 — Early access to episodes$5 — Submit a question for possible use on the show AND get the exclusive ProTips podcast. Plus $2-tier rewards.If you'd like a one-on-one consultation about your comic, book it now!Brad Guigar is the creator of Evil Inc and the author of The Webcomics Handbook. Dave Kellett is the creator of Sheldon and Drive.

The Podcasting Morning Chat
305 - Is Humor Your Missing Link?

The Podcasting Morning Chat

Play Episode Listen Later May 15, 2025 52:33


This morning, we asked, “Is there a place for comedy on a business podcast?” With Marc on vacation, stand-up comedian and podcaster Amanda Yoa joins us to share how humor helps podcasters connect, keep things fresh, and stay true to themselves. She talks about her journey from chasing trends to finding her voice, offers tips on developing a character like her signature “Pam from Port Richmond,” and explains why letting loose might be the smartest move you make behind the mic.Episode Highlights: [02:10] Icebreaker:  If your podcast had a sitcom character, who would it be?[05:28] Amanda Yoa's Journey into Comedy and Podcasting[10:43] Integrating Humor into Business Podcasts[13:49] Personal Stories and Audience Engagement[27:43] Incorporating Humor in Podcasts[31:27] Rebranding and Personal Branding[38:43] Comedy Inspirations and Techniques[42:00] Organic vs Scripted Mid-Rolls and Sponsor Integration​Links & Resources: The Podcasting Morning Chat: www.podpage.com/pmcJoin The Empowered Podcasting Facebook Group:www.facebook.com/groups/empoweredpodcasting⁠Connect With Amanda Yoa: https://amandayoa.comUnzipped With Amanda Yoa: https://amandayoa.com/podcastFollow Amanda Yoa on Instagram: https://www.instagram.com/amandayoa.official/Get Your Tickets For The Empowered Podcasting Conference: https://www.empoweredpodcasting.com/Remember to rate, follow, share, and review our podcast. Your support helps us grow and bring valuable content to our community.Join us LIVE every weekday morning at 7am ET (US) on ⁠Clubhouse⁠: ⁠⁠ https://www.clubhouse.com/house/empowered-podcasting-e6nlrk0w⁠Brought to you by⁠ ⁠iRonickMedia.com⁠⁠ and ⁠⁠NextGenPodcaster.com⁠⁠Please note that some links may be affiliate links, which support the hosts of the PMC. Thank you!--- Send in your mailbag question at:⁠ https://www.podpage.com/pmc/contact/⁠ or ⁠marc@ironickmedia.com⁠Want to be a guest on The Podcasting Morning Chat? Send me a message on PodMatch, here: ⁠https://www.podmatch.com/hostdetailpreview/1729879899384520035bad21b⁠

Creating a Brand
Turn Podcast Listeners Into Clients | Ina Coveney

Creating a Brand

Play Episode Listen Later May 13, 2025 13:14 Transcription Available


Send Us a Text MessageLanding a spot as a podcast guest to be interviewed is exciting, but what happens after? Most guests walk away with nothing. But that doesn't have to be the case for you! In this episode, Ina Coveney shares how to turn every guest appearance into a powerful lead magnet that attracts clients. Learn how to position yourself, use strategic storytelling, and keep engagement going long after the episode airs. Get ready to maximize every podcast interview and turn listeners into leads!MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/331Chapters00:00 The Power of Podcast Guesting02:21 Preparing for the Interview03:19 Maximizing Your Presence During the Interview08:25 Post-Interview Strategies for SuccessTakeawaysPodcast guesting can elevate your authority.Preparation is key to a successful interview.Be yourself to connect with the audience.Stories make your responses memorable.Have a clear call to action for listeners.Promote the episode to your audience.Collaborate with hosts for greater visibility.Rehash content from the interview over time.Engage with the host's audience post-interview.Consistency in promotion leads to better results.MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/331

MinoriTea Report
327. Sinners Recap, AYA: Justify My Aggression, My Biggest Red Flag

MinoriTea Report

Play Episode Listen Later May 12, 2025 74:00


Yo Aunteas hosts engage in a lively discussion that spans various topics, including the impact of weather on motivation, concert experiences featuring Kendrick Lamar and SZA, and a deep dive into the movie 'Sinners.' They reflect on cultural representation in cinema, the significance of music in connecting communities, and share humorous and quotable moments from the film. The conversation emphasizes the importance of storytelling and the joy of experiencing art together. In this engaging conversation, the hosts explore various themes including the importance of celebrating cultural icons, the portrayal of love and desire in film, and the complexities of victimhood and accountability within the LGBTQIA+ community. They also delve into personal growth by discussing red flags and how to reframe them positively. The discussion emphasizes the significance of representation in media and the shared experiences that foster community and understanding among individuals. So, get your cups ready for Minoritea Report!   Time Stamps: Chapters 00:00 Intro 02:26 Concert Experiences and Kendrick's Performance 05:26 SZA vs. Kendrick: A Concert Comparison 08:25 Cultural Moments and Community Engagement 11:27 Movie Discussion: Sinners and Initial Reactions 15:12 The Cultural Impact of Cinema 17:37 Representation in Storytelling 21:13 Humor and Community in Film 24:14 Musicality and Cinematic Techniques 28:18 Character Dynamics and Relationships 32:05 The Power of Audience Engagement 36:45 Transitioning Topics: A Quick Tea Break 38:16 Navigating Victimhood: The Burden of Justification 39:57 The Dynamics of Accountability in Conversations 42:06 Understanding Reactions: The Impact of Racial Dynamics 44:16 Self-Reflection: Recognizing Personal Accountability 48:28 The Role of Allies: Defining Support in Racial Contexts 52:21 Finding Balance: When to Engage and When to Walk Away 56:20 Dreams and Reality: The Subconscious Mind's Influence 01:00:27 Red Flags: Self-Reflection and Personal Growth 01:01:35 Red Flags and Beige Flags 01:04:23 Self-Reflection and Growth 01:07:00 Competition and Internal Struggles 01:09:39 Normalizing Internal Thoughts 01:11:54 Community and Shared Experiences 01:12:58 Upcoming Events and Closing Thoughts

Smooth Business Growth – 15 Minutes Of Pure Marketing Strategies Proven To Move The Needle
Using Interactive Video To Transform Audience Engagement with Peter Lisoskie

Smooth Business Growth – 15 Minutes Of Pure Marketing Strategies Proven To Move The Needle

Play Episode Listen Later May 12, 2025 41:24


The concept of attention economy - you know -get attention and generate leads isn't working anymore. People are buying differently. Traditional marketing tactics are dying faster than a smartphone battery, and people are craving genuine human connection more than ever.  Founder of Relatable Peter Lisoskie joins me today to talk about the relationship economy, dialogue marketing (vs monologue marketing), why people buy and how Relatable can change the game in how you grow your podcast, build relationships and connect to grow your business. He reveals a game-changing approach that'll make your marketing feel less like a sales pitch and more like a conversation with a friend.   Discover why traditional marketing tactics are failing right now Learn how the "relationship economy" is transforming customer interactions Uncover the six critical behavioral shifts reshaping modern communication Explore a revolutionary tool that turns video into interactive experiences Find out how to make your content personally relevant to each viewer Reveal the secret to building audience loyalty through interactive engagement   Head to https://LeverageYourPodcastShow.com to read the blog >>>Start creating consistent authority-boosting content with less overwhelm using this 4 step system.  Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free >>Learn 3 Ways To  Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist https://leverageyourpodcast.com/guest

Marketing 101 for Small Business Owners
Episode 179: Balancing Consistency with Quality in Your Content

Marketing 101 for Small Business Owners

Play Episode Listen Later May 12, 2025 6:46


Welcome back to the Empower Her Business Accelerator podcast! I'm your host, Phillipa Channer, and this week we're continuing our May series all about content frequency. If you've ever felt torn between showing up consistently and producing content that truly resonates, you're not alone. Today's episode dives into one of the most common struggles entrepreneurs face: finding the balance between content consistency and quality. Because the truth is—being everywhere all the time isn't effective if what you're sharing isn't connecting with your audience. This episode is all about helping you create a content rhythm that is sustainable, strategic, and aligned with your energy. Let's break down five key strategies that will help you stay visible and valuable—without burning out. (01:00) Why Balance Matters in Content Strategy Showing up regularly builds trust—but only if the content is actually helpful. When quantity outweighs quality, engagement drops. ✨ Action Step: Audit your last five content pieces. Were they impactful or rushed? Adjust your schedule to reflect what truly delivers value. (02:00) Strategy 1: Prioritize Quality Over Quantity You don't need to post daily to stay relevant. Thoughtful, high-impact posts win every time. ✨ Action Step: Reduce posting frequency if needed. Focus on 2–3 well-researched posts per week instead of daily filler. (02:45) Strategy 2: Set a Realistic Posting Schedule Burnout helps no one. Your schedule should work with your capacity, not against it. ✨ Action Step: Choose one main content format and set a posting frequency you can maintain for the next 90 days—without stress. (03:30) Strategy 3: Repurpose Content Across Platforms You don't need to reinvent the wheel. One piece of content can serve many purposes. ✨ Action Step: Take your best-performing post and repurpose it into at least three new formats: carousel, article, video, etc. (04:15) Strategy 4: Batch Create to Stay Ahead Batching saves time, protects your energy, and keeps you ahead of schedule. ✨ Action Step: Set aside one full day this month to batch at least three content pieces. You'll thank yourself later! (05:00) Strategy 5: Set Boundaries and Automate You can't (and shouldn't) do everything. Systems are your friend. ✨ Action Step: Automate one repetitive task this week—like scheduling social posts or building an email sequence. Final Thoughts Balancing consistency and quality isn't about perfection—it's about finding a rhythm that supports your goals and your well-being. When you prioritize value, streamline your process, and set clear boundaries, your content becomes more effective and less exhausting. Thanks for joining me today! Next week, we'll continue this series in Episode 180 by exploring how to avoid burnout while maintaining consistency. If you've been feeling stretched thin, you won't want to miss it. And remember—the Empower Her Program is here to support you with tools, coaching, and strategy tailored to your pace and goals. Whether you want a DIY digital version or 1:1 coaching, there's something just for you. Until next time, keep shining—and let your content work for you, not against you.

Podcast Talent Coach
What I Would Do Differently – PTC 544

Podcast Talent Coach

Play Episode Listen Later May 10, 2025 32:30


WHAT I WOULD DO DIFFERENTLY STARTING MY PODCAST If I were to start this journey all over again, what would I do differently? That's exactly what I cover in this episode of Podcast Talent Coach. After years on the radio and over a decade in podcasting, I've learned a lot—often the hard way! In this week's episode, I lay out three crucial things I'd do differently to help you avoid the same mistakes. You can command attention with your content, and actually attract clients instead of endlessly chasing them down. You don't have to struggle to find listeners if you set up your content for engagement, connection, and growth from the start. RESOURCES MENTIONED: Podcast Talent Coach: www.PodcastTalentCoach.com The Big Party Show: https://hurrdatmedia.com/hurrdat-one/shows/the-big-party-show/ LEAN INTO YOUR PERSONALITY EARLY The first think I would do differently: lean into personality sooner rather than later. For years, I tried copying other radio personalities, and it just didn't work. Your authenticity is magnetic. Listeners fall in love with who you are—not just what you say. That genuine connection builds trust and keeps people coming back. When I finally started just being myself, everything changed. That's when my shows started reaching the top of the ratings, and I was able to help others do the same. The secret isn't in the content; it's in the storyteller. Share your stories, your quirks, and your unique perspective. Because you are what makes you worth listening to. BUILD RELATIONSHIPS WITH JOINT VENTURE PARTNERS The next thing I'd do differently is find joint venture partners much sooner. JV partners will promote you to their audiences, helping you explode your email list, get in front of ideal clients, and grow your business faster than you ever could alone. Not all JV partners are equal, though. So, focus on finding the ones who are active promoters and are aligned with your values. By plugging into the right partnerships, I took my email list from 500 to over 5,000 in just a year. If you want explosive growth, don't go it alone—collaborate! Your network is a growth multiplier, not just a way to get your name out there. HIRE A COACH TO SHORTCUT YOUR SUCCESS The third thing I'd do differently? Get a coach early. I know there's hesitation. "Will it be worth it? Will I actually implement?" But, having the right mentor is a game-changer. I waited six years before hiring my first coach, and progress after that skyrocketed. Different coaches have helped me with sales, offers, content, and scaling systems. A mentor helps you not just gather information, but actually implement it, saving you years of trial and error. Remember: information alone doesn't create transformation. You've got to take action—and a great coach will help you do just that. TURN INFORMATION INTO ACTION If you want to stand out and attract both fans and clients, it's all about taking action. Don't just collect PDFs, lead magnets, and courses. Decide what's going to move the needle and make it happen. Most content creators never act on what they learn. Be the exception. Whether it's refining your origin story to create rapport, building JV relationships, or working with a mentor, execution is what will separate you from everyone else. Attracting clients and building powerful relationships with your audience starts the minute you put yourself into your podcast and follow these proven strategies. Want to talk more about how to implement this in your show? Reach out to me. You can email me at Coach at PodcastTalentCoach.com. I can help you develop your unique brand, build authority, and create content that actually grows your business. If you're ready to take action, let's chat—and I'll help you become someone worth listening to and learning from! Find more resources and coaching information at www.PodcastTalentCoach.com.

The DNA Airwaves
(FULL Episode) Understanding Audience Engagement in the Digital Age

The DNA Airwaves

Play Episode Listen Later May 8, 2025 46:11 Transcription Available


In this episode Ralph Tashjion delves into the intricate relationship between technology and society, examining how advancements in digital innovations profoundly influence human interactions and cultural paradigms. We explore the multifaceted implications of these technologies, assessing both their benefits and potential drawbacks. Additionally, we engage in a critical discourse regarding the ethical considerations that arise in the wake of rapid technological evolution. Our discussion further investigates the necessity for individuals and communities to cultivate a discerning understanding of these changes to navigate the complexities they introduce. Ultimately, we aim to illuminate the pressing need for a balanced approach that harmonizes technological progress with the preservation of essential human values.Takeaways: In this episode, we explore the profound implications of emerging technologies on society. We discuss the ethical considerations that arise with the advancement of artificial intelligence. Our conversation delves into the necessity of fostering a culture of responsible innovation. We highlight the importance of interdisciplinary collaboration in addressing complex global challenges. The episode emphasizes the critical role of education in preparing future generations for technological advancements. We examine the impact of digital transformation on traditional industries and job markets.

Creating a Brand
Rank Higher on Apple and Spotify | Anthony Nwaneri

Creating a Brand

Play Episode Listen Later May 6, 2025 15:53 Transcription Available


Send Us a Text MessageWant more podcast listeners without paid ads or constant promotion? Podcast SEO is the key. In this episode, Anthony Nwaneri shares how to rank higher on Apple and Spotify so new listeners can find you organically. Learn how to optimize your podcast title, episode names, and descriptions to shortcut your way to more visibility. Get ready to apply these simple SEO strategies and start growing your audience faster!MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/330Chapters00:00 Introduction to Podcast SEO04:43 Why Podcast SEO is Essential05:39 Steps to Improve Discoverability09:02 Enhancing Visibility and Click-Through Rates10:01 Maximizing Listener Retention14:37 Recap and Final ThoughtsTakeawaysPodcast SEO is crucial for ranking on Apple and Spotify.Ignoring Podcast SEO can hinder your growth strategy.Discoverability involves ranking for relevant keywords.Visibility is about being clicked on over competitors.High retention time is essential for ranking well.Specific keywords reduce competition and attract the right audience.Attractive cover art can increase click-through rates.Engaging intros can improve listener retention.Analyzing listener drop-off points can enhance content quality.Implementing these strategies can lead to organic growth.MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/330

Marketing 101 for Small Business Owners
Episode 178: Finding a Posting Frequency That Works for Your Business

Marketing 101 for Small Business Owners

Play Episode Listen Later May 5, 2025 7:05


Welcome back to the Empower Her Business Accelerator podcast! I'm your host, Philippa Channer, and we're launching our May series with a topic that so many entrepreneurs wrestle with: How often should I really be posting content? Whether you've been told to post every day or you're stuck in a cycle of burnout trying to keep up, this episode will help you shift from “what the algorithm wants” to a frequency that truly works for you. This week's focus is on creating a sustainable posting frequency—one that supports your business model, aligns with your goals, and gives your audience consistent value without exhausting you. Because showing up online shouldn't cost you your peace. We're digging into the practical, flexible steps you can take to find your rhythm and make your content strategy feel like a natural extension of your business—not a burden. Let's walk through the key steps I shared in the episode for designing a posting frequency that fuels growth (without the burnout): (01:00) Why “Consistency” Doesn't Mean Daily We've been told that consistency = success, but consistency should mean what you can sustain—not what a social media guru tells you. ✨ Action Step: Reframe your mindset around consistency. Ask yourself what feels doable and valuable, not just frequent. (02:00) Step 1: Match Frequency to Your Business Model An influencer and a consultant don't need the same content schedule. Know what level of visibility your business requires and tailor accordingly. ✨ Action Step: Identify your business model and what type of engagement is most valuable—awareness, conversion, or deep connection? (02:40) Step 2: Focus on Quality Over Quantity A single valuable post often outperforms five generic ones. It's about impact, not volume. ✨ Action Step: Review your content from the past month. What performed best—short bursts or deeper, high-value pieces? (03:30) Step 3: Test and Track Different Frequencies Experimentation is your friend. If posting less yields the same or better results, you've found your sweet spot. ✨ Action Step: Pick a 30-day period and test 2–3 different schedules. Track engagement, traffic, and ease of creation. (04:10) Step 4: Adapt to Platform Norms Different platforms = different rules. Instagram may love 3–5 posts/week, but your newsletter or blog can thrive with biweekly content. ✨ Action Step: Choose your top 2–3 platforms. Research their ideal frequencies, then adapt based on your available bandwidth. (05:00) Step 5: Stay Flexible and Reevaluate Often Your schedule should evolve with your business. You might post twice a week now, but with help or automation, you could scale that later. ✨ Action Step: Every quarter, ask: Is my current content schedule still serving me? Do I need to scale up—or scale back? As I shared in the episode, there's no universal perfect frequency—only what works for you. The right schedule will evolve as your business does, and finding that rhythm is the key to long-term marketing success without burnout. Next week, we're continuing our May series by exploring how to balance consistency with content quality—an important next step once you've dialed in your ideal posting rhythm. You won't want to miss it! Until then, keep shining, and remember: Consistency is what you can sustain—not what the internet says you should do. ✨ Special Announcements & Links

Podcast Talent Coach
Overcoming Speaking Fear with Marjorie Saulson – PTC543

Podcast Talent Coach

Play Episode Listen Later May 3, 2025 50:11


Are you tired of feeling like your podcast blends in with the crowd? On this episode of Podcast Talent Coach, I'm diving deep into the one thing that will truly set your show apart. We talk about overcoming your speaking fear so you can step into your unique perspective and authentic story. EMBRACE YOUR PERSPECTIVE You've got something to say. You've walked through fire, learned the lessons, and earned your perspective. Unfortunately, your communication of that message has little to do with your content and more to do with your presence. If your message is muddled or your story is missing, your authority won't land with your ideal client. Your influence has less to do with your platform and more to do with your presence. To become someone worth listening to, you need to deliver more than great content. You need to share yourself. That can come along with some fear. Magnetic leaders don't just share what they do, they share who they are. They tell the story that makes others believe. I learned this the hard way by trial and error when I started in radio 35 years ago. My program director asked me when I was going to start being myself. It took a lot of hours on the air to discover what makes me different. It's not what I'm saying. It's whom I'm being. I had to overcome my fear and step into myself. It starts with one thing: Your Origin Story. ORIGIN STORY MASTERCLASS If you're ready to strategically use podcasting, video, keynotes, and interviews to grow your influence and become someone worth listening to, join me for my Origin Story Masterclass. Get details at www.PodcastTalentCoach.com/workshop. This one-hour masterclass will help align your influence with your story and the right audiences for maximum impact. Write your story and overcome your fear. This is for you if you're a entrepreneur, creator, or leader with a message, but your story feels scattered. You need to join us if you want to speak, teach, or lead — but you're unsure how to position yourself. Be part of this masterclass if you're ready to defeat your fear to stand out as a trusted andrespected voice. Get registered for the Origin Story Masterclass online at www.PodcastTalentCoach.com/workshop. HOW YOU SAY IT Your origin story is critical, because it is the foundation of whom you're being. Once you know your origin story and principles, you can overcome your fear and find the confidence to lean into that persona. Most communication is nonverbal. Not what you say, but how you say it. There was a study done by Dr. Albert Mehrabian. Many refer to the study out of context by saying 7% of communication comes from the words you say. 38% of communication is your tone of voice. And 55% is your body language. Dr. Mehrabian didn't exactly say that. But, it was close. He did talk about those numbers and he did say a majority of communication is nonverbal. Even if the numbers are off a bit, the principle is still true. It's not what you say that is the most important. Powerful communication comes from whom you're being while you say it. Unfortunately, fear often holds that back. Lean into your personality. Your communication will be so much more powerful allowing you to attract raving fans. RELATIONSHIPS THROUGH STORY Too many podcasters focus only on delivering information, but what really creates influence and profitable relationships with your audience is who you are while delivering your message. On this episode, I share why your communication style and presence are more powerful than the content alone and how you can step fully into your own spotlight without fear. Let's talk about what separates the most influential voices in any niche. Think Oprah, Howard Stern, or Gary Vee. It's not just their expertise; it's their story and how they deliver it with authenticity. Discover how adding your own perspective and sharing pieces of your origin story each week can magnetize listeners. It can also create true fans, and make your podcast stand out in the sea of sameness. I'll also explain the four core elements every podcaster must master. These include attention-grabbing artwork, a compelling show name, a laser-focused description, and captivating episode titles that hook your ideal listener. MARJORIE SAULSON To help you succeed, I talk with Communication Confidence Coach, Marjorie Saulson. She empowers reluctant speakers to develop their own unique messages, acquire engaging presentation skills, and master any nerves or fear. Her clients hire her so that they can communicate with poise and confidence in any situation - on stage, online, on podcasts, on the phone, networking, whether they are talking to one person or to 1000. Her professional accomplishments include: Being named both Top Speaking Coach of the Year and Top Motivational Speaker of the Year by the International Organization of Top Professionals Author of the #1 international bestselling book, "Empowering Business Owners to Overcome Speaking Fears Whether You're Talking with 1 Person or 1,000." Marjorie illustrates how communication is about so much more than just words. She breaks down why your tone, body language, and confidence are the secret sauce to being memorable on stage, online, or on your podcast. Together, we discuss strategies for overcoming public speaking fears, using the power of the pause, and crafting clear, compelling messages that truly resonate. Marjorie's stories—from her own journey as a shy child to empowering business owners—offer actionable advice for podcasters looking to find their voice. If you're confused about how to bring all of your life experience and lessons to your podcast in a way that feels authentic, this episode is for you. We dig into how to write a powerful origin story—your purpose and foundation—and share it strategically across all your content. Be sure to download Marjorie's free gift "How to Prepare for an Irresistible Interview". You can find it at www.PodcastTalentCoach.com/vibrant. LET'S GET STARTED Ready to create a podcast that's impossible to ignore? Tune in to learn why you need to show up as the real you. Discover how to amplify your presence, plus practical techniques to banish nerves and deliver with poise. This is powerful whether you're talking to one person or thousands. If you're driven to build authority, influence, and connection through your podcast, apply for a coaching call with me and let's craft your powerful story together. Go to www.PodcastTalentCoach.com/apply, click the button and apply to have a chat with me. We will develop your plan and see how I can help and support you to achieve your podcast goals.

Story Nerd
Shirley: when endings fail

Story Nerd

Play Episode Listen Later Apr 30, 2025 41:16


I think the filmmakers had good intentions when they made SHIRLEY, unfortunately, they failed to stick to the essentials of storytelling. In this episode, Melanie does a fantastic job of illustrating what happens to a story when writers fail to create obstacles that progressively complicate the plot. (Progressive Complications are a big deal - you're going to want to pay attention to this one.) And I do a deep dive into the core event (aka the climax) and explain why it doesn't work and how you can avoid making the same mistake in your novel. -V. For access to writing templates and worksheets, and more than 70 hours of training (all for free), subscribe to Valerie's Inner Circle.To learn to read like a writer, visit Melanie's website.Follow Valerie on Instagram and Threads @valerie_francisFollow Melanie on X, Instagram and Facebook @MelanieHillAuthor

The Theatre of Others Podcast
TOO Episode 280 - Liberating the Audience

The Theatre of Others Podcast

Play Episode Listen Later Apr 30, 2025 42:06


Send your questions or provocations to Adam or Budi here!In this episode Adam continues our series, 'Theatre as a way of Life', with this weeks chapter in Liberating the Audience. Support the showIf you enjoyed this week´s podcast, please leave a review on Apple Podcasts. To submit a question: Voice- http://www.speakpipe.com/theatreofothers Email- podcast@theatreofothers.com Show Credits Co-Hosts: Adam Marple & Budi MillerProducer: Jack BurmeisterMusic: (Intro) Jack Burmeister, (Outro) https://www.purple-planet.comAdditional compositions by @jack_burmeister

Creating a Brand
The Smart Way to Stay Ahead in Podcasting | Seth Silvers

Creating a Brand

Play Episode Listen Later Apr 29, 2025 29:40 Transcription Available


Send Us a Text MessageThe podcasting industry is changing fast; what worked just one year ago won't cut it today! Thankfully, there's a smart approach you can take to stay ahead. In this episode, Seth Silvers and Alex Sanfilippo explain how to position for future success as a podcast host or podcast guest. From platform updates to new audience behaviors, they reveal what hosts and guests can expect in the future. Get ready for a look at where podcasting is headed and how to make sure you don't get left behind!MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/329Chapters00:00 Introduction and Background02:23 State of Podcasting: Current Trends and Data06:15 The Competitive Landscape of Podcasting11:30 The Role of Video in Podcasting15:13 Improving Show Quality and Guest Preparation19:24 Understanding Podcast Analytics23:13 Retention Strategies and Listener Engagement27:56 Final Thoughts on Audience ConnectionTakeawaysThe podcasting industry is becoming more competitive and maturing.Only 400,000 out of 4 million podcasts are considered active.YouTube is gaining traction in the podcasting space with significant viewership.Podcasters need to improve show quality and be unique in their premise.Analytics should focus on listener behavior and audience growth, not just downloads.Shorter intros can lead to better listener retention.Guests should invest in quality gear for better audio and video.Hosts should control their own audio quality and set expectations for guests.Understanding your audience is crucial for podcast growth.Building rapport between hosts and guests enhances listener connection.MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/329

Think Fast, Talk Smart: Communication Techniques.
200. Four Keys for Focused Communication: Live Lessons from Our 200 Episodes

Think Fast, Talk Smart: Communication Techniques.

Play Episode Listen Later Apr 29, 2025 43:55 Transcription Available


This live Q&A with host Matt Abrahams celebrates 200 episodes of Think Fast, Talk Smart.In an age of endless content and information, how do we ensure our communication cuts through the noise? Across 200 episodes of Think Fast, Talk Smart, host Matt Abrahams has discovered four essential ingredients that help messages rise above the chatter: concision, relevance, accessibility, and precision.“Attention is our most precious commodity in the world today, and we need to make sure that we engage our audience so we get their attention,” says Abrahams in this special 200th episode. How do we capture and keep that attention? As he's explored with guests throughout the show, effective and engaging communication — from all kinds of people and in all kinds of places — is concise, relevant, accessible, and precise.In this special 200th episode of Think Fast, Talk Smart, host Matt Abrahams shares insights gleaned from hundreds of conversations with communication experts, followed by a live Q&A with listeners from around the world. From crafting compelling elevator pitches to managing speaking anxiety, this celebration episode offers practical advice for focused communication that is sure to be the focus of your audience's attention.Episode Reference Links:Jenny Luna Ep.78 Three Guiding Principles for Successful Communication Connect:Premium Signup >>>> Think Fast Talk Smart PremiumEmail Questions & Feedback >>> hello@fastersmarter.ioEpisode Transcripts >>> Think Fast Talk Smart WebsiteNewsletter Signup + English Language Learning >>> FasterSmarter.ioThink Fast Talk Smart >>> LinkedIn, Instagram, YouTubeMatt Abrahams >>> LinkedInChapters:(00:00) - Introduction (04:30) - Concision in Effective Messaging (07:42) - Make Your Message Relevant (13:34) - Ensuring Accessibility (17:46) - The Importance of Precision (24:35) - Craft an Impactful Elevator Pitch (28:23) - Build a Stronger Vocabulary (30:19) - Communicating Numbers and Data (32:48) - Responding When Caught Off Guard (34:47) - Confidence for Speaking and Presenting (37:45) - Steering Conversations Back on Track (40:18) - Dream Podcast Guest (41:19) - What's Coming Next (42:59) - Conclusion   *****Stay Informed on Stanford's world changing research by signing up for the Stanford ReportSupport Think Fast Talk Smart by joining TFTS Premium.      

Broad Street Review, The Podcast
BSR_S09E21 - Susan Chase - Mother's Day

Broad Street Review, The Podcast

Play Episode Listen Later Apr 28, 2025


In this engaging conversation, Darnelle Radford and Susan Chase explore the themes of motherhood, artistic expression, and the challenges of self-producing theatre. Susan shares her personal journey through cancer and how it inspired her work, including her latest play, Mother's Day. They discuss the importance of music in theatre, the fear of performing in New York, and the significance of audience engagement. The conversation also touches on the realities of procrastination in the creative process and the unexpected journey to acceptance in the United Solo Festival. In this conversation, Darnelle Radford and Susan Chase discuss the intricacies of creating and presenting the play 'Mother's Day,' reflecting on the supportive environment of theater festivals, the emotional journey of writing the play after the loss of Chase's mother, and the importance of audience engagement through visual storytelling. They explore the historical significance of Mother's Day, the impact of COVID-19 on artistic expression, and the deep connections that can be fostered through shared experiences in theater.Chapters00:00 Introduction to Mother's Day and Artistic Journey03:00 Susan's Undoing: A Personal Journey Through Cancer06:00 The Role of Music in Theatrical Productions09:00 Performing in New York: Overcoming Fear and Finding Community11:58 Audience Engagement and Relatability in Performance14:56 The Challenges of Self-Producing Theatre17:58 Procrastination and the Creative Process20:47 Unexpected Acceptance: A Journey to the United Solo Festival23:00 Festival Experience and Artist Support25:05 Reflections on Artistic Changes28:06 Engaging the Audience with Visuals30:02 Historical Context of Mother's Day33:56 Thematic Depth of the Play39:01 The Impact of COVID on Creativity40:54 A Call to Action for AudiencesABOUT MOTHER'S DAY - A Theatrical Homage To The Women Who Made UsMother's Day is both a memoir of one mother, and an homage to ALL mothers. Veering from sentimental to skeptical, from harrowing to hilarious, Mother's Day celebrates the women who made us. It is especially dedicated to those mothers who are no longer with us, except in our memories and our dreams."Mother's Day is ultimately passionate and illuminating, inspiring viewers to revisit their own relationships with their mothers." (Lehigh Valley Stage 4/9/25)FOR MORE INFORMATION: https://www.theatreexile.org/renters-in-exile/susan-chase

Marketing 101 for Small Business Owners
Episode 177: Evolving Your Content Pillars as Your Audience Grows

Marketing 101 for Small Business Owners

Play Episode Listen Later Apr 28, 2025 6:41


Welcome back to the Empower Her Business Accelerator podcast! I'm your host, Phillipa Channer, and this week we're wrapping up our April series all about content pillars. Over the past few weeks, we've defined your content pillars (Episode 174), aligned them with your business goals (Episode 175), and discussed how to create engaging content around them (Episode 176). If you missed any of those, I highly recommend going back—they really set the foundation for today's conversation. Today, we're talking about a natural next step in your content journey: how to evolve your content pillars as your audience and business grow. Because here's the truth—what worked six months ago might not work now. And that's not a problem—it's progress. Your content pillars shouldn't be static. As your audience's needs, interests, and demographics shift—and as your business evolves—your strategy has to evolve, too. This episode is all about recognizing when it's time for a shift, how to do it effectively, and why evolving your content is actually a sign of growth. Let's dig into the key takeaways and steps for making sure your content pillars are always working for you—not holding you back. (01:00) Why Evolution is Key to Content Strategy Your audience isn't staying the same—and your content shouldn't either. Evolving your pillars ensures your brand remains: Relevant by addressing new audience needs Aligned with your business growth and new goals Engaging because you're meeting your audience where they are now, not where they were (02:00) Sign 1: Shifting Audience Demographics Maybe you're attracting a different age group, industry, or business size. ✨ Action Step: Review your analytics regularly to catch shifts early and adjust your pillars to reflect your new audience. (03:00) Sign 2: Industry Trends or Hot Topics Platforms and preferences change. If TikTok's on the rise or your industry shifts toward video, that's a clue. ✨ Action Step: Stay on top of trends and ask yourself how each one could evolve into a new or updated content pillar. (03:40) Sign 3: Changing Business Goals Launching a new product? Adding a service? Your content pillars should follow suit. ✨ Action Step: Revisit your business goals quarterly to ensure your content strategy is pointing in the right direction. (04:20) Sign 4: Audience Feedback and Requests If you're hearing the same questions over and over—it might be time to turn that into a new pillar. ✨ Action Step: Use surveys, polls, or social DMs to gather direct feedback on what your audience wants more of. (05:00) Step 1: Audit Your Existing Content What's performing? What feels outdated? ✨ Action Step: Categorize your content by pillar and review engagement metrics to identify what's thriving and what's fading. (05:40) Step 2: Experiment with New Ideas Test before you invest. You don't have to fully commit right away. ✨ Action Step: Try out 1–2 pieces of content around a potential new theme and watch how your audience reacts. (06:20) Step 3: Let Go of What No Longer Works Sometimes we outgrow content pillars—and that's okay. ✨ Action Step: Slowly reduce content under outdated pillars and reallocate your energy toward new, high-performing ones. (06:50) Step 4: Involve Your Audience in the Process Make it a two-way conversation. Your community will appreciate being part of your evolution. ✨ Action Step: Share BTS content, run polls, or ask them directly what they want to see next. Final Thoughts Evolving your content pillars isn't about reinventing the wheel—it's about refining your message to better connect, serve, and grow. When you take the time to audit, experiment, and listen, your content becomes not just relevant, but powerful. Thanks for joining me throughout our April content pillar series. I hope these episodes help you build a strategy that scales with you. And remember, the Self-Paced EmpowerHer Program is here to support you every step of the way—with expert guidance, templates, and tools that let you work at your own pace. Until next time, keep shining—and let your content grow as you grow.

Saint Louis Real Estate Investor Magazine Podcasts
How Taking Imperfect Action Can Transform Your Real Estate Journey with Andy McMullen

Saint Louis Real Estate Investor Magazine Podcasts

Play Episode Listen Later Apr 27, 2025 60:27


In this inspiring episode of The REI Agent, Mattias, Erica, and guest Andy McMullen discuss overcoming fear, building communities, and taking action to succeed in real estate investment, even when conditions aren't perfect.(00:03) - Introduction to The REI Agent(00:15) - Mattias and Erica's Welcome Message(01:02) - Discussion on Overcoming Fear and Taking Action(03:30) - Improving Production Quality and Podcast Growth(05:45) - Call to Action for Audience Engagement(07:12) - Introduction of Guest: Andy McMullen(08:30) - Overview of Andy's Investment Strategy(10:05) - The Unique Approach of Building Single-Family Developments(12:15) - Investing in Secondary and Tertiary Markets(14:30) - Benefits and Risks of Syndications in Real Estate(16:50) - Building Communities with Long-Term Residents(18:35) - Comparison Between Single-Family Rentals and Apartments(20:45) - Community Amenities and Appeal for Residents(23:10) - Andy's Experience in Real Estate and Transition to Development(25:55) - Strategies for Mitigating Development Risks(28:20) - The Importance of Speed and Efficiency in Development(30:10) - Understanding IRR and Investment Returns(33:05) - Q&A: How Investors Can Participate in Andy's Projects(35:00) - Concluding Thoughts and Key TakeawaysContact Andy McMullenLegacy Acquisitions--For more great content like this, visit reiagent.com

YouTube Creators Hub
I Make $40K-$50K Each Month On YouTube With 85% Profit Margin | Molly Keyser

YouTube Creators Hub

Play Episode Listen Later Apr 25, 2025 39:00 Transcription Available


In this episode of the YouTube Creators Hub podcast, Dusty Porter interviews Molly Keyser, an online educator who has successfully grown her YouTube channel from 10 to 70,000 subscribers in just a year. Molly shares her journey of transitioning from a photography business to creating digital products and leveraging YouTube for growth. She discusses her strategies for content creation, monetization methods, and the importance of community engagement in her membership program. Molly emphasizes the significance of outsourcing and how to effectively manage a growing business while maintaining a focus on quality and value for her audience. In this engaging conversation, Molly Keyser shares her insights on content creation, audience engagement, and the evolving landscape of digital products. She emphasizes the importance of consistency in posting, the challenges creators face, and how to maintain motivation during growth stalls. Additionally, Molly discusses the role of AI tools in streamlining content creation and reflects on her personal journey as a creator. What We Offer Creators Join Creator Communities. A place to gather with other creators every single day. This provides access to Our Private Discord Server, Monthly Mastermind Group, and MORE!  Hire Dusty To Be Your YouTube Coach Subscribe to our weekly newsletter: Each week I document what I'm doing in my business and creative journey, share new things I've discovered, mistakes I've made, and much more!

The Podcasting Morning Chat
291- Should I Delete My Cringeworthy Episodes?

The Podcasting Morning Chat

Play Episode Listen Later Apr 25, 2025 62:34


Have you ever listened to your old episodes and can barely get through them? Do you cringe when you hear your voice or how you presented yourself? This is a situation even the most experienced podcasters find themselves in, and today we tackle the dilemma of whether or not to delete episodes that make us tense up inside. Inspired by fellow podcaster Meredith from 'Meredith for Real,' who worries about sponsors seeing her early work, we weigh the pros and cons, hear from experienced podcasters, and explore how authenticity and growth can influence these decisions. To wrap up this amazing week, we celebrate some wins and set intentions for the week ahead. Episode Highlights: [03:58] Debate on Deleting Old Episodes[05:36] Meredith's Dilemma[07:45] Pros and Cons of Removing Episodes[09:58] Personal Experiences with Episode Removal[14:18] Audience Engagement and Analytics[33:14] The Weight of Analytics in Sponsorship Deals[33:49] Balancing Personal Feelings with Podcast Growth[34:57] Reflecting on Early Content and Growth[36:22] The Importance of Content Context[37:52] Handling Old Content and Sponsorships[43:27] The Value of Keeping Cringe Content[47:57] Sharing Wins and Setting Goals​​Links & Resources: The Podcasting Morning Chat: www.podpage.com/pmcJoin The Empowered Podcasting Facebook Group:www.facebook.com/groups/empoweredpodcasting⁠Meredith For Real: www.meredithforreal.comRemember to rate, follow, share, and review our podcast. Your support helps us grow and bring valuable content to our community.Join us LIVE every weekday morning at 7am ET (US) on ⁠Clubhouse⁠: ⁠⁠ https://www.clubhouse.com/house/empowered-podcasting-e6nlrk0w⁠Brought to you by⁠ ⁠iRonickMedia.com⁠⁠ and ⁠⁠NextGenPodcaster.com⁠⁠Please note that some links may be affiliate links, which support the hosts of the PMC. Thank you!--- Send in your mailbag question at:⁠ https://www.podpage.com/pmc/contact/⁠ or ⁠marc@ironickmedia.com⁠Want to be a guest on The Podcasting Morning Chat? Send me a message on PodMatch, here: ⁠https://www.podmatch.com/hostdetailpreview/1729879899384520035bad21b⁠

Creating a Brand
The Reason for Podcasting | Alex Sanfilippo

Creating a Brand

Play Episode Listen Later Apr 22, 2025 14:50 Transcription Available


Send Us a Text MessageDo you remember the reason you got into podcasting as a host or guest? Over time, it's easy to lose sight of why we got into being a podcast host or guest in the first place. In this episode, Alex Sanfilippo (along with the help of some friends) shares how podcast hosts and podcast guests can reconnect with their purpose, realign with their ideal listeners, and course-correct to ensure positive impact is being made. Get ready to improve your focus and rediscover the reason behind your podcasting journey!MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/328Chapters00:00 Navigating the Podcasting Journey03:17 Voices of Experience: Why We Podcast11:39 The Impact of Podcasting: Real Stories, Real ChangeTakeawaysCourse correction is essential for both podcast hosts and guests.Remember your 'why' and the purpose behind your podcast.Reflect on who you are serving with your content.Hearing from listeners can reignite your passion for podcasting.Podcasting can have unexpected impacts, like teaching a language.Meaningful conversations elevate the podcasting experience.Community and connection are vital in podcasting.Stories shared can lead to real-life changes for listeners.It's important to document your journey and progress.Finding inspiration in nature can help clarify your podcasting goals.MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/328

Think Fast, Talk Smart: Communication Techniques.
199. Blunder Pressure: Mastering In-the-Moment Communication (3 of 3)

Think Fast, Talk Smart: Communication Techniques.

Play Episode Listen Later Apr 22, 2025 22:45 Transcription Available


This three-part miniseries is all about keeping your cool when speaking on the spot.Communicating effectively can be challenging enough, even with plenty of time to prepare what we want to say. But for most of our communication, there's no time to plan, practice, or perfect — we have to respond in the moment.Spontaneous communication is a part of our everyday lives, but few of us have been trained to handle these impromptu situations with confidence. What does it take to flow, not freeze, when put on the spot? This special three-part series turns to experts for guidance, from a sports commentator, FBI hostage negotiator, and UN translator to a game show host, NFL referee and Sotheby's auctioneer.Part 1: Preparation and MindsetDiscover how to prepare for the unpredictable, manage anxiety, and find the right headspace for success.Part 2: Mastering the MomentLearn to stay present, read the room, and use techniques like mirroring and pacing to connect with your audience.Part 3: When Things Go WrongFind out how to recover from inevitable mishaps and keep moving forward with confidence, turning mistakes into gold.In addition to insight-packed discussions, this Think Fast, Talk Smart miniseries offers practical exercises and homework assignments to help you implement what you've learned. Whether you draw blanks when put on the spot or simply want to articulate your thoughts more clearly in the moment, these episodes will transform how you think — and speak — on your feet.Episode Reference Links:Chris Voss - Former FBI Negotiator, Keynote SpeakerChris Voss's Book: Empathy and Understanding In Business  Annabelle Williams - Paralympic Champion, Sports BroadcasterGiampaolo Bianchi - United Nations InterpreterBrad Rogers - NFL Referee, ProfessorPhyllis Kao - Sotheby's AuctioneerPeter D Sagal - Game Show Host, AuthorConnect:Premium Signup >>>> Think Fast Talk Smart PremiumEmail Questions & Feedback >>> hello@fastersmarter.ioEpisode Transcripts >>> Think Fast Talk Smart WebsiteNewsletter Signup + English Language Learning >>> FasterSmarter.ioThink Fast Talk Smart >>> LinkedIn, Instagram, YouTubeMatt Abrahams >>> LinkedInChapters:(00:00) - Introduction (02:42) - Focus on What's Next, Not What Went Wrong (04:40) - Failure with Confidence (06:45) - Flexibility Over a Fixed Plan (08:28) - Staying Cool in Public Slip-Ups (10:36) - Using Laughter to Reset (13:05) - Gracefully Correcting Yourself (14:42) - Staying Calm Under Pressure (19:40) - Listener Exercises on Reflecting to Improve (21:56) - Conclusion   *****Stay up to date on the next great discovery at Stanford by signing up for the Stanford ReportBecome a Faster Smarter Supporter by joining TFTS Premium.      

The Podcasting Morning Chat
288 - Strategies for Adding Mini Episodes to Your Podcast

The Podcasting Morning Chat

Play Episode Listen Later Apr 22, 2025 47:33


Today, we're discussing strategies and the impact of incorporating mini episodes into our shows. We examine the potential advantages, such as boosting downloads and enhancing listener engagement, while acknowledging the potential drawbacks, including diluting the impact of the main episodes. Additionally, we share personal experiences and strategies for successfully implementing mini episodes, engaging with listeners, and establishing podcast authority.Episode Highlights: [03:55] The Value of Improv for Content Creators[08:48] Audience Engagement and Mini Episodes[11:13] Strategies for Short-Form Podcast Content[18:16] Balancing Short and Long Episodes[24:20] Creative Ways to Keep Podcast Momentum[25:52] Playlist Strategies for YouTube and Spotify[27:17] Engaging with Listeners Through Mailbag Episodes[29:15] Balancing Content Volume and Listener Engagement[29:52] Planning for Future Podcast Seasons[33:51] Interviewing Listeners for Podcast Improvement[36:35] Monetization Strategies and Listener Engagement[42:59] Pros and Cons of Mini Episodes​​Links & Resources: The Podcasting Morning Chat: www.podpage.com/pmcJoin The Empowered Podcasting Facebook Group:www.facebook.com/groups/empoweredpodcasting⁠Meredith For Real Podcast: https://open.spotify.com/show/54nwUMOiDrqAcRmNHLasDf?si=6f0babe59f9345b9Remember to rate, follow, share, and review our podcast. Your support helps us grow and bring valuable content to our community.Join us LIVE every weekday morning at 7am ET (US) on ⁠Clubhouse⁠: ⁠⁠ https://www.clubhouse.com/house/empowered-podcasting-e6nlrk0w⁠Brought to you by⁠ ⁠iRonickMedia.com⁠⁠ and ⁠⁠NextGenPodcaster.com⁠⁠Please note that some links may be affiliate links, which support the hosts of the PMC. Thank you!--- Send in your mailbag question at:⁠ https://www.podpage.com/pmc/contact/⁠ or ⁠marc@ironickmedia.com⁠Want to be a guest on The Podcasting Morning Chat? Send me a message on PodMatch, here: ⁠https://www.podmatch.com/hostdetailpreview/1729879899384520035bad21b⁠

YouTube Creators Hub
How Roberto Blake Thinks About YouTube in 2025 — Short-Form, AI, and Creator Longevity

YouTube Creators Hub

Play Episode Listen Later Apr 18, 2025 61:36 Transcription Available


This week, I'm joined once again by my friend and one of the most insightful voices in the YouTube space, Roberto Blake. This is his fourth time on the show — and easily the most thought-provoking yet. We dive into: Why creators should rethink their obsession with going viral How Roberto's 12-week “YouTube Night School” is empowering small creators The difference between attention and value — and why money doesn't always follow views Evergreen vs. topical content: How to win long-term Why packaging (title, thumbnail, timing) is everything AI's real impact on the creator economy — and what to do about it Whether you're just starting or deep in the YouTube trenches, this episode will sharpen your mindset and strategy. What We Offer Creators Join Creator Communities. A place to gather with other creators every single day. This provides access to Our Private Discord Server, Monthly Mastermind Group, and MORE!  Hire Dusty To Be Your YouTube Coach Subscribe to our weekly newsletter: Each week I document what I'm doing in my business and creative journey, share new things I've discovered, mistakes I've made, and much more!

Cyber Security Today
The Secret CISO: Insights and Reflections from Cybersecurity Leaders

Cyber Security Today

Play Episode Listen Later Apr 18, 2025 43:46 Transcription Available


  In this episode of Cybersecurity Today titled 'The Secret CISO,' host Jim Love, along with guests Octavia Howell, Daniel Pinsky, and John Pinard, delves into the personal and professional experiences of Chief Information Security Officers (CISOs). They share their journeys into cybersecurity, discuss the challenges and pressures of their roles, and offer insights into effective leadership and talent development. The discussion also covers the evolving nature of security threats, resource constraints, and the importance of continuous learning and strategic alignment in cybersecurity. This candid conversation aims to provide valuable perspectives for both aspiring and seasoned security professionals. 00:00 Introduction to The Secret CISO 01:11 Meet the CISOs 03:08 Career Journeys and Reflections 08:45 Challenges and Pressures of the Job 23:21 Learning and Staying Ahead 28:15 Leadership and Team Development 40:34 Advice for Aspiring CISOs 43:14 Conclusion and Audience Engagement

Think Fast, Talk Smart: Communication Techniques.
197. Prep or Perish: Mastering In-the-Moment Communication (1 of 3)

Think Fast, Talk Smart: Communication Techniques.

Play Episode Listen Later Apr 15, 2025 25:12 Transcription Available


This three-part miniseries is all about keeping your cool when speaking on the spot.Communicating effectively can be challenging enough, even with plenty of time to prepare what we want to say. But for most of our communication, there's no time to plan, practice, or perfect — we have to respond in the moment.Spontaneous communication is a part of our everyday lives, but few of us have been trained to handle these impromptu situations with confidence. What does it take to flow, not freeze, when put on the spot? This special three-part series turns to experts for guidance, from a sports commentator, FBI hostage negotiator, and UN translator to a game show host, NFL referee and Sotheby's auctioneer.Part 1: Preparation and MindsetDiscover how to prepare for the unpredictable, manage anxiety, and find the right headspace for success.Part 2: Mastering the MomentLearn to stay present, read the room, and use techniques like mirroring and pacing to connect with your audience.Part 3: When Things Go WrongFind out how to recover from inevitable mishaps and keep moving forward with confidence, turning mistakes into gold.In addition to insight-packed discussions, this Think Fast, Talk Smart miniseries offers practical exercises and homework assignments to help you implement what you've learned. Whether you draw blanks when put on the spot or simply want to articulate your thoughts more clearly in the moment, these episodes will transform how you think — and speak — on your feet.Episode Reference Links:Chris Voss - Former FBI Negotiator, Keynote SpeakerChris Voss's Book: Empathy and Understanding In Business  Annabelle Williams - Paralympic Champion, Sports BroadcasterGiampaolo Bianchi - United Nations InterpreterBrad Rogers - NFL Referee, ProfessorPhyllis Kao - Sotheby's AuctioneerPeter D Sagal - Game Show Host, AuthorConnect:Premium Signup >>>> Think Fast Talk Smart PremiumEmail Questions & Feedback >>> hello@fastersmarter.ioEpisode Transcripts >>> Think Fast Talk Smart WebsiteNewsletter Signup + English Language Learning >>> FasterSmarter.ioThink Fast Talk Smart >>> LinkedIn, Instagram, YouTubeMatt Abrahams >>> LinkedInChapters:(00:00) - Introduction (04:12) - Pressure and Preparation (06:03) - Cognitive Load and Focus (08:47) - Speaking with Clarity (10:25) - Building Instinct Through Practice (12:29) - Overthinking vs. Acting Fast (14:09) - Staying Present Under Pressure (14:49) - Make It About the Audience (15:50) - Handling Public Scrutiny (17:54) - Physical Rituals to Manage Nerves (19:27) - Grounding Techniques Before Speaking (22:01) - Listener Exercises for Better Speaking (25:18) - Conclusion  *****Stay Informed on Stanford's world changing research by signing up for the Stanford ReportBecome a Faster Smarter Supporter by joining TFTS Premium.     

Stuck in My Mind
EP 266 Revolutionizing Podcasting: Jeff Revilla on Live Audience Engagement

Stuck in My Mind

Play Episode Listen Later Apr 15, 2025 53:18 Transcription Available


In this exciting episode of the "Stuck In My Mind Podcast," host Wize El Jefe welcomes Jeff Revilla, the mastermind behind Poduty Live, who is revolutionizing the podcast experience by integrating live audience interaction. Throughout their enlightening conversation, Wize and Jeff explore the transformative power of live podcasting and how it's shaping the future of audience engagement. Jeff Revilla shares his inspiration for creating Poduty Live, a unique venue dedicated to live podcast performances. He reflects on his vision of an "infinite seat theater" that eliminates the need to rent traditional event spaces and offers podcasters a platform akin to a small TV station where they can broadcast their material live. Their discussion highlights the importance of making podcasting accessible to creators who want to connect with their audience in real-time while also providing them with recording facilities and equipment to refine their craft. The discussion delves into the benefits of live audience interaction in podcasting, touching on how it offers a more rewarding experience compared to traditional podcasting. Jeff elaborates on the inefficiencies of the typical podcast monetization model and illustrates how a live, in-person show can be a more lucrative and engaging way for podcasters to build their community and earn revenue. Moreover, Jeff opens up about some of the unexpected lessons he has learned while developing Poduty Live, including the challenges of fostering a local podcasting scene and training audiences to appreciate live shows. He also shares insights on how live podcasting can strengthen the bond between the host and their audience, offering opportunities for genuine interactions that static download numbers simply can't capture. The episode also touches on technological advancements, with Jeff and Wize discussing how tools like StreamYard and ChatGPT have shaped their podcasting processes and streamlined their workflows. They offer practical advice for aspiring podcasters, underscoring the importance of authenticity, community, and the willingness to embrace new technology. Overall, this episode is a treasure trove for anyone in the podcasting world. Whether you're a seasoned podcaster or just starting out, Jeff Revilla's insights into live podcasting offer valuable guidance on how to leverage live elements to boost audience engagement and create an enriching podcast experience. Tune in to discover how you too can stay ahead of the curve in the ever-evolving world of podcasting.

31 Thoughts: The Podcast
More Drama Than a Playoff Hole at The Masters

31 Thoughts: The Podcast

Play Episode Listen Later Apr 14, 2025 96:02


In this edition of 32 Thoughts, Kyle Bukauskas and Elliotte Friedman begin the podcast by talking about the Calgary Flames crucial win over the San Jose Sharks as they try to claw themselves into the playoffs. They look around at the playoff races as we come down to the final couple games of the season (8:01). The fellas reflect on Ivan Demidov's Montreal arrival (12:17) and Kyle and Elliotte touch on the Blue Jackets crucial win on Sunday (17:43). On the flip side, they ponder whether the Washington Capitals are slipping heading into the playoffs (21:24) and the lack of any supplemental disciple following the Trenin-Forbort fight leads to a conversation about the job of heading the NHL Department of Player Safety (25:22). Kyle and Elliotte delve into the Rangers after their official playoff elimination (37:45) and Elliotte quickly touches on Rick Tocchet's future (48:13). Kyle and Elliotte rate their level of concern over some of the injured players heading into the playoffs (51:44) and The Final Thought focuses on Gabriel Landeskog's first professional games in years (1:01:00).Kyle and Elliotte answer your questions and respond to your voicemails in the Thought Line (1:09:44).In the final segment Kyle and Elliotte talk about the quickly changing landscape of junior hockey in North America as the first big transfer from the CHL to the NCAA has occurred (1:29:01). Email the podcast at 32thoughts@sportsnet.ca or call the Thought Line at 1-833-311-3232 and leave us a voicemail.This podcast was produced and mixed by Dominic Sramaty and hosted by Elliotte Friedman & Kyle Bukauskas.The views and opinions expressed in this podcast are those of the hosts and guests and do not necessarily reflect the position of Rogers Sports & Media or any affiliates

Comic Lab
Autobiohazard: Drawing the Line Between Fact and Fiction

Comic Lab

Play Episode Listen Later Apr 10, 2025 74:38


Where's the line between an autobiographical comic and a semi-autobiographical one — between "based upon" and "inspired by"? And when does the whole thing veer directly into fiction?? Plus... Dave Kellett shares real numbers from his recent Kickstarter, and we arrive at a jaw-dropping conclusion: Bluesky is it.The Webcomics Handbook will publish a visual breakdown of Dave's analytics on April 14th.Today's showWhere to draw the line on an autobio comicMalignant ProcrastinationSusan MacTaggart's Personal AffirmationDave shares actual numbers from his KickstarterThe Wrong Way Show: Toy Story's WoodySummaryIn this episode of ComicLab, hosts Dave Kellett and Brad Guigar share insights on navigating autobiocomics, exploring the balance between fiction and fact in storytelling. The conversation highlights the significance of making personal stories compelling and meaningful for audiences. In this conversation, Dave Kellett and Brad Guigar explore the intricacies of storytelling in comics, mainly focusing on autobiographical narratives. They discuss the importance of engaging and meaningful stories, emphasizing that readers seek entertainment and context in narratives. The duo also addresses the common issue of procrastination among creators, urging them to take action and start their projects, regardless of the fear of failure. They highlight that creativity thrives on making choices and moving forward rather than getting bogged down in details.After Susan MacTaggart drops by to share a personal affirmation for one of ComicLab's $10 backers, Dave Kellett discusses the success of Kellett's recent Kickstarter campaign for his book 'Anatomy of Dogs'. He and Brad explore the sources of backers, the impact of social media platforms like Blue Sky, and the importance of converting followers into actual supporters. The discussion highlights the effectiveness of Kickstarter as a platform for creators and the changing landscape of social media engagement. In this conversation, Dave Kellett and Brad Guigar discuss the intricacies of running a successful Kickstarter campaign, the impact of social media on funding, and the importance of maintaining quality in production. They share insights on financials, the long-term benefits of Kickstarter projects, and how to build a sustainable career as an independent cartoonist. The discussion emphasizes the need for careful planning and the value of mental health in the creative process.TakeawaysSmall acts of kindness can have a lasting impact.Every interaction with fans can create memorable moments.Autobiocomics need to be engaging, not just factual.Never let the truth hinder a good story.Context and meaning are crucial in storytelling.It's essential to make personal stories relatable.Readers care more about the story than the facts.Becoming a writer means crafting meaningful narratives. Give yourself the leeway to make your story interesting.Readers care about the entertainment value of a story.Autobiographical comics often lack excitement and meaning.Injecting fiction can enhance storytelling.Stories should have a purpose for the reader's life.Procrastination can hinder creative aspirations.Start with small segments of your story to gain momentum.Character designs will evolve; start drawing.Don't let the fear of failure prevent you from creating.Every choice made in storytelling contributes to the overall narrative.This was my most successful Sheldon Kickstarter ever.I did not use Twitter at all.Blue Sky works for reaching backers.The second source was my Patreon for Drive.You need to be able to convert those readers into backers.Those numbers are fake numbers on social media.Kickstarter is a must-use for cartoonists.The highest percentage of backers came from Kickstarter sources.I was afraid to leave Twitter and Instagram.The impact of social media on crowdfunding is significant. The utility of Kickstarter must remain intact for success.Social media platforms can significantly impact funding outcomes.Quality production is crucial for maintaining a good reputation.Kickstarter profits can be amortized over several years.Building a mailing list from backers is essential for future campaigns.Mental health can improve by choosing the right social media platforms.Planning ahead for stretch goals is vital to avoid pitfalls.Every Kickstarter project contributes to a larger career strategy.Quality materials enhance customer loyalty and future sales.Understanding financials helps in making informed decisions. You get great rewards when you join the ComicLab Community on Patreon$2 — Early access to episodes$5 — Submit a question for possible use on the show AND get the exclusive ProTips podcast. Plus $2-tier rewards.If you'd like a one-on-one consultation about your comic, book it now!Brad Guigar is the creator of Evil Inc and the author of The Webcomics Handbook. Dave Kellett is the creator of Sheldon and Drive.

Creating a Brand
Promote and Sell Your Book Through Podcasting | Rodney Miles

Creating a Brand

Play Episode Listen Later Apr 8, 2025 13:16 Transcription Available


Send Us a Text MessageMany authors have turned to podcast guesting to promote and sell their books. Sadly, most see little to no book sales from their guesting efforts. But, this doesn't have to be the case for you! In this episode, Rodney Miles shares 7 strategies that will make your book work for you through podcast guesting instead of the other way around. Get ready to start driving book sales and buzz through podcast guesting!MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/326Chapters00:00 The Power of Podcasting for Authors02:49 Creating a Successful Book06:11 Being a Great Podcast Guest07:37 Converting Listeners into Clients09:04 Effective Book Marketing StrategiesTakeawaysPodcasting is a powerful tool for book promotion.A well-crafted book can lead to significant consulting opportunities.Authors should focus on helping hosts during podcast appearances.Genuine passion for your book enhances your podcast presence.Infrastructure is key; direct traffic to your own website.Professional editing and a great cover are essential for credibility.Engaging book covers set the right expectations for readers.Creating related products from your book can expand your offerings.Clear calls to action are crucial for converting interest into action.Books should work for you, not the other way around.MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/326

Creating a Brand
Grow Your Show by Repurposing Podcast Content | Aubrey Paris

Creating a Brand

Play Episode Listen Later Apr 1, 2025 13:24 Transcription Available


Send Us a Text MessageGetting your podcast discovered can be challenging due to the number of podcasts with similar focuses and the many available episodes on podcast players. Thankfully, there is something you can do to get your podcast in front of listeners faster! In this episode, Aubrey Paris explains how you can branch out beyond the podcast players by repurposing your episodes into alternative forms of content so your podcast can be easily discovered. Get ready to grow your show by meeting listeners where they are!MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/325Chapters00:00 Introduction to Alternative Content Formats02:47 Exploring Alternative Content Ideas06:12 The Five-Step Process for Alternative Content09:07 Building Relationships Through Alternative Content12:03 Conclusion and Call to ActionTakeawaysPodcasting is just one form of multimedia.Exploring alternative content can enhance your podcast.Creative strategies are essential for growing your audience.Identify what your listeners need beyond audio content.Alternative content can take many forms, digital or physical.Collaboration is key to executing alternative content ideas.Promote your alternative content in various communities.Sustainability is crucial; plan for repeat events.Engage your audience through personal interactions.Your podcast research can serve as a foundation for alternative content.MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/325