Shaduf Institute

Everyone hates dealing with thing two things, but sometimes it's inevitable.  In this episode  we discuss research that highlights things you may want to consider while trying to maintain your public image during legal battles or cutbacks.  Things that could help you make better decisions while navigating those tricky waters.

The U.S. Government has been a little more transparent about actual reports of real encounters with UFOs.  How does this impact consumer behavior?  Who do we feel is supporting us as our perspective of reality begins to shift?

Did you know that whenever you handle a product you might be forming an attachment to it and feel like you own it to some degree?  Today we talk about something call "Perceived Ownership" and how it affects consumers.

We are always told that "smiles" and an "expressive personality" are trademarks of a good salesperson.  Well there might be an are where neutral is the way to go to increase sales. Does that put a smile on your face?

You make one little change in your business and now your customers are upset? Why? Today we discuss how even the most loyal customers write contracts in your mind that you may not be aware of. This episode may help you learn how to avoid those situations...

How about creating a "Service Culture" among your employees.  Sounds great but how do we do that?  Our latest study explores whether or not anonymous acts of service are better than known acts of service.

Good news!  We ran a study that suggests that make-believing in the workplace can offer significant benefits.

Do you realize how much you cling to the brands around you when feeling FEAR?!?!  We discuss research that shows that this is a real thing that happens!

Do you know what Non-conscious data is?  Neither did Westin, until this episode.  We look at how beneficial Biometrics research can be!

Want a fresh set of ideas from outside your corporate circle?  Crowd Sourcing seems like the answer.  But this research shows how, if not done properly, crowd sourcing might prove ineffective.

When you see a particularly pointy logo or shape, do you feel competitive or even aggressive?  How about a curvy logo?  These studies might suggest you do… even it you don't realize it.

Everyone is coming to your house expecting to PARTY!!! What shopping behaviors do you fall into when it comes to buying everything you need for the celebration?  Our latest study explores consumers approach to buying items separately or in a bundle!

Special Guest:  Ann Marie Wallace!  A treasure to have her visiting from the Women's Business Center of Utah.  She joins us as we discuss some revealing new follow-up studies on the topic of vulnerability in leadership and how it relates to gender.

A closely connected continuation of the last episode to attempt to figure out why Influencer marketing has been on the decline.

GIVE AWAY OPPORTUNITY!!!Following up our influencer study, we look at how occurrences of the past year may have increased skepticism of influencer marketing.

Would you be more likely to buy a snack item if you saw a photo with a setting in the background or not?  Research shows that it depends on your mindset and that certain cultures may be more likely to have that mindset.

Leaders come in all shapes and sizes, but what makes them effective?  Our new research may offer a surprising answer.

You know that annoying question that asks how likely you would be to recommend a product or service to a friend or colleague?  Yeah... it annoys us too.  Even though we all get a little angry about it, a good discussion is just what we need to see if there is something better out there.

We're back with a DOUBLE FEATURE!!! We take you through the steps of our recent rebranding, and we will also look at what your mask is doing for your level of physical attraction!

Is there a way to measure how well a salesperson connects with a potential client during a sales pitch? Dr. Harding has created a revolutionary metric to do just that. It's called The Jibe Metric Score.

Emotion can drive spending in many ways. But since it's the Halloween Season, we thought we would focus on one very powerful emotion... fear.Our study shows how fear might impact the sales of candy.

With so many opinions on Climate Change, it's nice to hear some healthy, non-confrontational research on this topic... it's a breath of fresh air!!! Listen to this episode and follow us on Social Media to learn more.Also, you should feel inspired and leave us a review on Apple Podcasts!!! Thank You!

We look at all aspects of marketing behavior and research at the Shadûf Institute. Design can have strong impact on our research when it comes to our cognitive abilities. Listen to how you can use this to your advantage!

When it comes to marketing, influencers can be an effective tool... BUT HOLD ON... Listen to this before you dump a bunch of money into the first duck-face with 500,000 followers you see on Instagram!

Do you love sitting through award ceremonies? Sitting and watching other people receive the acknowledgment that you only wish you could receive? If you answered "Yes", our research suggests you are one of the few.In this episode we show you how recognition can potentially demotivate rather than inspire.

Have you ever bought something that you were committed to learning, only to leave it in a corner to collect dust? This new study gives us a window into why consumers do this so often and how it applies to business and marketing.