Supply chains: Smart cars - for iPod/iPhone

Supply chains: Smart cars - for iPod/iPhone

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What happens when you bring the best of two famous brands together? What sorts of innovations can emerge, and how is a brand image created for the new product? The Smart car came about as a result of a collaboration between car manufacturer Mercedes-Benz and Swatch, the Swiss watch maker. This album…

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    • Dec 4, 2009 LATEST EPISODE
    • infrequent NEW EPISODES
    • 6m AVG DURATION
    • 10 EPISODES


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    Latest episodes from Supply chains: Smart cars - for iPod/iPhone

    Transcript -- Supply chains: Smart cars

    Play Episode Listen Later Dec 4, 2009


    Transcript -- A short introduction to this album

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    Smart thinking

    Play Episode Listen Later Dec 4, 2009 6:37


    Introducing the funky customisable Smart car, the result of a partnership between Mercedes and Swatch watches

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    Transcript -- Smart thinking

    Play Episode Listen Later Dec 4, 2009


    Transcript -- Introducing the funky customisable Smart car, the result of a partnership between Mercedes and Swatch watches

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    Smartville

    Play Episode Listen Later Dec 4, 2009 8:37


    How the innovations continue at Smart's factory, and how the brand image is built

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    Transcript -- Smartville

    Play Episode Listen Later Dec 4, 2009


    Transcript -- How the innovations continue at Smart's factory, and how the brand image is built

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    Behind the brand

    Play Episode Listen Later Dec 4, 2009 11:47


    The radical re-thinking of the car assembly process and its supply chain, along with 12 on site component suppliers

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    Transcript -- Behind the brand

    Play Episode Listen Later Dec 4, 2009


    Transcript -- The radical re-thinking of the car assembly process and its supply chain, along with 12 on site component suppliers

    sales brand services functions manufacturers end of life onsite modularity disassembly
    Innovating the aftermarket

    Play Episode Listen Later Dec 4, 2009 3:15


    The servicing and selling of Smart cars to customers is also revolutionised, combining the best of Swatch and Mercedes' brand values

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    Transcript -- Innovating the aftermarket

    Play Episode Listen Later Dec 4, 2009


    Transcript -- The servicing and selling of Smart cars to customers is also revolutionised, combining the best of Swatch and Mercedes' brand values

    smart computers tests electronic innovating diagnostic swatch aftermarket logbook

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