Podcasts about adalysis

Brad Geddes has been involved in PPC since 1998. He is a co-founder of AdAlysis, an ad testing & recommendation platform, and a member of the programming team for SMX events. Brad is the author of Advanced Google AdWords, the most advanced book ever written about Google's advertising program.

Brad Geddes has been involved in PPC since 1998. He is a co-founder of AdAlysis, an ad testing & recommendation platform, and a member of the programming team for SMX events. Brad is the author of Advanced Google AdWords, the most advanced book ever written about Google's advertising program.

On today's episode of the Internet Marketing Podcast, Andy is joined by Brad Geddes, Author, speaker, Co-Founder of AdAlysis to talk about the recent updates in Google Ads and how they affect you. On the show you'll learn: All about Google's recent changes to match typesHow this pairs with the exact match change from last yearWhether or not the new match types are good or bad?Whether or not the changes cause organisational issues?How you can manage your query workflow with these changes/Whether or not there are issues with duplicate keywords?If negative keywords are affected or is it causing any negative conflicts?Brad's tips for how you can go about a larger query auditPlus, Brad provides his top tip for the audience. You can connect with Brad on Twitter @bgtheory or via adalysis.com.  See acast.com/privacy for privacy and opt-out information.

In this week's episode we're joined by Brad Geddes. Author, speaker and Co-Founder of AdAlysis.Discussing the topic of AI and machine learning and its impact in marketing, you'll learn:The key strengths of humans vs machines (hurrah!)Why the future requires humans & computers to work togetherWhy lightning = beefWhy machines aren't quite ready to write all of your adsHow machine learning is impacting bid management in paid mediaWhy larger corporations have a distinct advantage when it comes to using machine learningYou can connect with Brad on Twitter @bgtheory or via adalysis.com.  See acast.com/privacy for privacy and opt-out information.

5 Common Pieces of Misinformation about Google Ads Their Corrections with Brad Geddes, the Founder of AdAlysis, an automated PPC ad testing and quality score analysis platform, an official AdWords Seminar Leader, and author of Advanced Google AdWords. Google Ads is so complicated that it often leads to incorrect assumptions as to how certain things work. When one authority site writes about one of these features incorrectly, it is often considered true and the misinformation quickly spreads and many marketers end up with poor information. Whenever you see some truly terrible search terms in your account, it’s either a result of Google not understanding your exact match keywords properly or the usage of true broad match. he most understood usage of broad match is when you have search terms that are in two different languages at once. We see in many countries search terms that are in English and Arabic, German and English, etc. When a search term is in multiple languages, the best way to target them is with broad match. 

5 Common Pieces of Misinformation about Google Ads Their Corrections with Brad Geddes, the Founder of AdAlysis, an automated PPC ad testing and quality score analysis platform, an official AdWords Seminar Leader, and author of Advanced Google AdWords. Google Ads is so complicated that it often leads to incorrect assumptions as to how certain things work. When one authority site writes about one of these features incorrectly, it is often considered true and the misinformation quickly spreads and many marketers end up with poor information. Whenever you see some truly terrible search terms in your account, it's either a result of Google not understanding your exact match keywords properly or the usage of true broad match. The most understood usage of broad match is when you have search terms that are in two different languages at once. We see in many countries search terms that are in English and Arabic, German and English, etc. When a search term is in multiple languages, the best way to target them is with broad match. For example, here's a small sampling of a flower shop's search terms that are using broad match to capture multi-lingual queries.

5 Common Pieces of Misinformation about Google Ads Their Corrections with Brad Geddes, the Founder of AdAlysis, an automated PPC ad testing and quality score analysis platform, an official AdWords Seminar Leader, and author of Advanced Google AdWords. Google Ads is so complicated that it often leads to incorrect assumptions as to how certain things work. When one authority site writes about one of these features incorrectly, it is often considered true and the misinformation quickly spreads and many marketers end up with poor information. Whenever you see some truly terrible search terms in your account, it's either a result of Google not understanding your exact match keywords properly or the usage of true broad match. he most understood usage of broad match is when you have search terms that are in two different languages at once. We see in many countries search terms that are in English and Arabic, German and English, etc. When a search term is in multiple languages, the best way to target them is with broad match. 

5 Common Pieces of Misinformation about Google Ads Their Corrections with Brad Geddes, the Founder of AdAlysis, an automated PPC ad testing and quality score analysis platform, an official AdWords Seminar Leader, and author of Advanced Google AdWords. Google Ads is so complicated that it often leads to incorrect assumptions as to how certain things work. When one authority site writes about one of these features incorrectly, it is often considered true and the misinformation quickly spreads and many marketers end up with poor information. Whenever you see some truly terrible search terms in your account, it’s either a result of Google not understanding your exact match keywords properly or the usage of true broad match. The most understood usage of broad match is when you have search terms that are in two different languages at once. We see in many countries search terms that are in English and Arabic, German and English, etc. When a search term is in multiple languages, the best way to target them is with broad match. For example, here’s a small sampling of a flower shop’s search terms that are using broad match to capture multi-lingual queries.

Machine Learning and Artificial Intelligence are going to continue to dominate the conversation in the PPC industry this year. What are the best ways to use Machine Learning and AI and what skills do you need to have to be successful? Brad Geddes joins us this week to discuss the role Machine Learning should play your PPC campaigns and how it can positively or negatively impact your campaigns. If you don't know, Brad is the co-founder of Adalysis and is one of only two Google-Approved AdWords Seminar Leaders to ever receive the recognition. He has conducted more than 100 officially supported AdWords Seminars and has spoken at more than 125 conferences around the world. Machine Learning and AI in PPC - Let's find out more, today on the EDGE!   Sponsor EDGE of the Web is brought to you by Site Strategics and they are offering to help you find out your digital marketing ROI. The Digital Marketing ROI Report will examine your existing SEO, content, social media, and PPC to help you discover your TRUE ROI. Visit https://edgeofthewebradio.com/roi/ to get 30% off your comprehensive review of your digital assets!   Edge of the Web Radio is brought to you by Site Strategics. Site Strategics is a web design and marketing services company that not only helps business owners look good on the internet but helps ensure you come to the top positions on major search engines. Are you looking for a professional SEO firm? Site Strategics curtails its business to Indianapolis, Indiana -- but also works nationwide and globally. To learn more, visit our website at http://www.sitestrategics.com/ or http://www.edgemedia.studio

Brad Geddes Co-Founder AdAlysis, Author & Speaker is interviewed in this episode. Brad heads up marketing and product definition at AdAlysis. AdAlysis is an automated recommendation engine for PPC accounts. Follow Adam on Instagram at Ask Adam Torres for up to date information on book releases and tour schedule. To apply to become a featured co-author in one of Adam's upcoming books visit https://www.moneymatterstoptips.com/become-an-author --- Support this podcast: https://anchor.fm/moneymatters/support

Official AdWords Seminar Leader, Author of Advanced Google AdWords, and Co-Founder of Adalysis, Brad Geddes talks about the Advance of Machine Learning and Artificial Intelligence including the fears that some PPCs that their work might become obsolete. 

Official AdWords Seminar Leader, Author of Advanced Google AdWords, and Co-Founder of Adalysis, Brad Geddes talks about the Advance of Machine Learning and Artificial Intelligence including the fears that some PPCs that their work might become obsolete. 

Official AdWords Seminar Leader, Author of Advanced Google AdWords, and Co-Founder of Adalysis, Brad Geddes talks about the Advance of Machine Learning and Artificial Intelligence including the fears that some PPCs that their work might become obsolete. 

Official AdWords Seminar Leader, Author of Advanced Google AdWords, and Co-Founder of Adalysis, Brad Geddes talks about the Advance of Machine Learning and Artificial Intelligence including the fears that some PPCs that their work might become obsolete. 

PPC tools to take optimization and ads testing to the next level! Adalysis insights, optimization and testing tools help our users get on average 25% more clicks or 29% more conversions. https://adalysis.com

Today we're talking with Brad Geddes, who has been involved with PPC since 1998, so he’s an early pioneer of the pay-per-click advertising model. In our conversation, he shares his expertise by getting into the nitty-gritty of PPC. He gives particularly great and in-depth advice about audience targeting and various ways of managing different types of keywords. He also openly discusses his favorite tools, techniques, and strategies for various aspects of effective PPC advertising. Find Out More About Brad Here: Brad Geddes on LinkedInBrad Geddes on Facebook@bgtheory on TwitterCertified KnowledgeAdAlysis In This Episode: [01:03] - What are some of the biggest mistakes Brad sees people doing with AdWords or with PPC in general? [03:29] - Brad talks more about audience targeting. [05:22] - For people who aren’t familiar with the term “lookalike,” Brad defines what it means through a clear example. [07:11] - Google and Facebook are the two largest engines that offer lookalike audiences. [08:27] - Brad defines “retargeting,” then talks about the concept in more detail. [10:23] - If you want to have multiple kinds of ads (such as display advertising, search ads, and retargeting), what should the mix look like? [13:34] - Brad gives advice on how to proceed if you want to target individuals but you don’t have their email addresses. [14:21] - Is there a time limit for how long a remarketing audience stays, and does it vary by platform? [16:32] - Brad talks about what scale means to him. He clarifies that to him, it’s a minimum of 5 to 10 times what you have now. He then goes on to talk about ways of scaling properly. [20:42] - Brad takes a moment to define some terms that may be unfamiliar to listeners, such as responsive ads, lightbox ads, and in-market audiences. [24:16] - What are Brad’s recommendations on how to design display ads? He admits he’s a terrible designer and doesn’t even have Photoshop, but then explains that Google has a way of making HTML5 ads. [27:00] - Brad explains what dayparting is, and talks us through how using it can be an effective strategy. [29:25] - We learn more about negative keywords and broad match. [33:11] - Brad discusses various softwares that are relevant to the techniques he’s just been describing. [35:08] - We learn about different kinds of negative keywords, and how to use each type. He then talks about the number of negative keywords across these types. [38:50] - Stephan and Brad talk about ad groups in AdWords. [40:11] - How many ad groups would Brad have with a typical client? [41:50] - Brad addresses the topic of when it is (and isn’t) worth it to buy your brand name as one of your keywords. [44:44] - Brad clarifies the scope of what he does. He then addresses Stephan’s question about doing audits for new clients (in terms of time and cost). [46:28] - What would someone expect to spend if they hire an agency? After answering, Brad offers recommendations on how often to check on the performance of the agency you’re working with. [49:13] - We hear Brad’s thoughts on dynamic insertion ads. He then shares his favorite ad customizers. [50:47] - Brad speaks to the importance of congruence between the ad and the landing page. [51:52] - Brad runs through the ad extensions available for AdWords. [55:07] - Other than AdAlysis, what products does Brad like? [57:02] - Brad lists some of his favorite online tools, explaining what he likes about each one. [58:56] - For ad testing, what are Brad’s favorite platforms and procedures? [60:58] - Brad shares his thoughts on YouTube ads, and how they compare to ads in other places. [63:11] - What are the next steps if someone wants to connect with Brad? Take Your Marketing to the Next Level: Track all transactions occurring on my site. This provides valuable (and necessary) customer behavior information. Focus on detailed audience targeting. For example, if someone abandoned their shopping cart, advertise to them with products from their shopping cart. Use lookalikes to target potential audiences with more specific, tailored, relevant advertising. Links and Resources: Brad Geddes on LinkedInBrad Geddes on Facebook@bgtheory on TwitterCertified KnowledgeAdAlysisAdvanced Google Adwords99designsUpworkBannercloudJon Shugart on Marketing SpeakBlendtecTommie Powers on Marketing SpeakGoogle Search ConsoleOrganic Search & Paid Search: Are They Synergistic Or Cannibalistic?Google AnalyticsGoogle Data StudioAcquisioAdobe Media OptimizerMarinKenshooGoogle Adwords Keyword PlannerSEMrushSpyFuAdgoorooAdbeatMoatFeedlyNuzzelSearchCapPPC HeroThink with GoogleOptimizelyVisual Website OptimizerLiveBallHotjarUnbounce

In today's Internet Marketing Podcast, Andy is joined by Brad Geddes, co-founder at Adalysis to talk about the new Google Ad formats for 2017, expanded text ads. Brad discusses why Google are making these changes and provides details of the what has changed, including character count, a second headline and how the URL's are displayed. Brad also goes on to talk about the "Campaigns by device type" feature that has been brought back and how this affects upgrades.  See acast.com/privacy for privacy and opt-out information.

How to Test Image Ad Themes Across GDN is a recent Adalysis blog post written by Adalysis Co-Founder Lead Developer Brad Geddes. He explains to David how with image ads, you are often creating themes of images in various sizes and then seeing how each theme performs as a whole regardless of any one size.

How to Test Image Ad Themes Across GDN is a recent Adalysis blog post written by Adalysis Co-Founder Lead Developer Brad Geddes. He explains to David how with image ads, you are often creating themes of images in various sizes and then seeing how each theme performs as a whole regardless of any one size.

How to Test Image Ad Themes Across GDN is a recent Adalysis blog post written by Adalysis Co-Founder Lead Developer Brad Geddes. He explains to David how with image ads, you are often creating themes of images in various sizes and then seeing how each theme performs as a whole regardless of any one size.

How to Test Image Ad Themes Across GDN is a recent Adalysis blog post written by Adalysis Co-Founder Lead Developer Brad Geddes. He explains to David how with image ads, you are often creating themes of images in various sizes and then seeing how each theme performs as a whole regardless of any one size.

Reverse-Engineering AdWords Quality Score as Google recently launched a new version of the AdWords API that allows users to download Quality Score information at scale.  AdAlysis founder Brad Geddes talks to Davied Szetela about how he used this information to break down the weight of each factor impacting Quality Score.Brad explains in the Search Engine Land article, “Having a high Quality Score is crucial when it comes to maximizing AdWords performance. However, it’s been very difficult to work with Quality Score in the past, as Google has not easily allowed you to diagnose all of the factors that comprise Quality Score at scale.”

Reverse-Engineering AdWords Quality Score as Google recently launched a new version of the AdWords API that allows users to download Quality Score information at scale.  AdAlysis founder Brad Geddes talks to Davied Szetela about how he used this information to break down the weight of each factor impacting Quality Score.Brad explains in the Search Engine Land article, “Having a high Quality Score is crucial when it comes to maximizing AdWords performance. However, it’s been very difficult to work with Quality Score in the past, as Google has not easily allowed you to diagnose all of the factors that comprise Quality Score at scale.”

Reverse-Engineering AdWords Quality Score as Google recently launched a new version of the AdWords API that allows users to download Quality Score information at scale.  AdAlysis founder Brad Geddes talks to Davied Szetela about how he used this information to break down the weight of each factor impacting Quality Score.Brad explains in the Search Engine Land article, “Having a high Quality Score is crucial when it comes to maximizing AdWords performance. However, it's been very difficult to work with Quality Score in the past, as Google has not easily allowed you to diagnose all of the factors that comprise Quality Score at scale.”

Reverse-Engineering AdWords Quality Score as Google recently launched a new version of the AdWords API that allows users to download Quality Score information at scale.  AdAlysis founder Brad Geddes talks to Davied Szetela about how he used this information to break down the weight of each factor impacting Quality Score.Brad explains in the Search Engine Land article, “Having a high Quality Score is crucial when it comes to maximizing AdWords performance. However, it's been very difficult to work with Quality Score in the past, as Google has not easily allowed you to diagnose all of the factors that comprise Quality Score at scale.”