Podcasts about machines

How do you secure a modern business when identities no longer belong only to employees, but also to partners, machines, applications, and increasingly AI agents? In this episode of Tech Talks Daily, I sat down with Paul Zolfaghari, President of Saviynt, to unpack why identity security has moved from a background IT function to one of the defining challenges facing modern enterprises. Over the past decade, the identity problem has expanded far beyond the traditional office worker logging into internal systems. Today's organizations must manage access across a vast digital ecosystem that includes contractors, suppliers, customers, APIs, machines, and now autonomous AI agents. Paul explains how this shift has fundamentally changed the way security leaders think about identity governance. The challenge is no longer limited to preventing unauthorized access from outside attackers. Instead, companies must manage the complex question of who, or what, should have access to specific data, systems, and processes at any given moment. When thousands of employees, partners, and automated systems interact across multiple cloud platforms, the complexity grows rapidly. We also explore how the rise of non-human identities is reshaping the security landscape. Machines, software services, and AI agents now operate alongside human employees inside enterprise environments. In many cases, these digital identities are already beginning to outnumber people. As AI agents gain the ability to gather information, adapt to context, and take actions autonomously, organizations must rethink how access permissions are granted, monitored, and governed. Another theme that emerged during our conversation is the idea that identity security is not only about protection. While it clearly sits within the cybersecurity domain, Paul argues that identity governance also acts as a business enabler. When the right people and systems can access the right information at the right time, organizations operate more efficiently and collaborate more effectively across complex supply chains and partner ecosystems. We also discussed findings from Saviynt's CISO AI Risk Report, which highlights a growing concern among security leaders. AI adoption is accelerating rapidly, often moving faster than the governance frameworks designed to manage it. This creates a challenge for organizations trying to adopt AI responsibly while maintaining visibility and control over how these technologies interact with enterprise systems. With more than 600 enterprise customers and a recent $700 million growth investment backing its expansion, Saviynt is operating in a market that many investors now view as one of the defining layers of modern digital infrastructure. Identity, in many ways, is becoming the control plane for how businesses operate in an AI driven world. Looking ahead, Paul believes organizations must begin preparing for a future where digital identities dramatically outnumber human employees. That shift will require new approaches to governance, visibility, and control. So as AI adoption accelerates and businesses continue expanding across cloud platforms and digital ecosystems, one question becomes impossible to ignore. Is identity security ready to serve as the foundation for how organizations operate in the next decade? Useful Links Connect with Paul Zolfaghari Check out the Saviynt Website Follow on Facebook, LinkedIn, and X

Coach Fav gives a review of Craps, Blackjack, and Baccarat  and provides a few tips for playing each game.  He makes it personal and recalls some special memories of each game. Blackjack is the most popular table game ever. Baccarat has the lowest house edge, but remains in third place in terms of popularity. Janie … Continue reading "Episode # 175 The Holy Trinity of Casino Table Games"

How you think about getting older might be more powerful than you realize. Scientists have uncovered an unexpected connection between people's beliefs about aging and what happens to them as the years go by. https://pubmed.ncbi.nlm.nih.gov/12150226/ We're often warned not to reveal too much about ourselves. Oversharing can make people uncomfortable, right? Maybe. But Harvard Business School professor Leslie John argues the bigger problem may actually be the opposite — sharing too little. In her book Revealing: The Underrated Power of Oversharing (https://amzn.to/3ME0EVt), she explains how thoughtfully sharing personal thoughts, experiences, and vulnerabilities can strengthen relationships, build trust, and even improve professional success. Humans have a strange relationship with technology. Some innovations instantly become essential while others quietly disappear. New technology can spark excitement, fear, resistance, and creativity all at once. Vanessa Chang, Director of Programs at Leonardo, the International Society for the Arts, Sciences, and Technology and author of The Body Digital: A Brief History of Humans and Machines from Cuckoo Clocks to ChatGPT (https://amzn.to/4cqHjBE), explores how people historically absorb new technologies — and how those tools reshape the way we interact with each other and the world. When you buy new clothes, it feels natural to wear them right away. After all, they're brand new. But “new” doesn't necessarily mean clean. In fact, clothing can go through quite a journey before it reaches your closet — one that may make you think twice before wearing it straight off the rack. https://www.southernliving.com/should-you-wash-new-clothes-before-wearing-11885557 PLEASE SUPPORT OUR SPONSORS QUINCE: Don't keep settling for clothes that don't last! Go to ⁠⁠⁠⁠⁠https://Quince.dom/sysk ⁠⁠⁠⁠⁠for free shipping on your order and 365-day returns. Now available in Canada, too! SHOPIFY: See less carts go abandoned with Shopify and their Shop Pay button! Sign up for your $1 per month trail and start selling today at ⁠⁠⁠⁠⁠⁠https://Shopify.com/sysk⁠⁠⁠⁠⁠⁠ EXPEDITION UNKOWN: We love the Expedition Unknown podcast from Discovery! Listen wherever you get your podcasts. Learn more about your ad choices. Visit megaphone.fm/adchoices

What separates fluency from understanding? Léon Bottou joins Vasant Dhar in Episode 103, Brave New World, to explore the deep question at the heart of AI. Useful Resources: 1. Léon Bottou2. Léon Bottou - The Fiction Machine3. Hopfield Network in AI4. Yann LeCun5. J. L. McClelland, D.E. Rumelhart and G.E. Hinton - The Appeal of Parallel Distributed Processing6. Claude Shannon - Entropy and Redundancy in English 7. Marvin Minsky - Music, Mind and Meaning8. Stafford Beer9. Navier-Stokes Equations10. Terry Sejnowski - Parallel Networks that Learn to Pronounce English Text 11. Christopher D. Manning12. Brave New World Episode 58: Sam Bowman on ChatGPT & Controlling AI13. De Morgan's laws Check out Vasant Dhar's newsletter on Substack. The subscription is free! Order Vasant Dhar's new book, Thinking With Machines  

In this week's round-up of the latest news in online speech, content moderation and internet regulation, Mike and Ben cover:Grammarly turned me into an AI editor against my will and I hate it (Platformer)Grammarly has disabled its tool offering generative-AI feedback credited to real writers (Engadget)Grammarly Is Facing a Class Action Lawsuit Over Its AI ‘Expert Review' Feature (Wired)Who's a Better Writer: A.I. or Humans? Take Our Quiz. (NY Times)Molly vs the Machines review – a powerful story of love, loss and the dangers of social media (Guardian)UK: New Molly Russell documentary provides further evidence that social media needs complete redesign (Amnesty International)WhatsApp is launching parent-linked accounts for pre-teens (TechCrunch)Meta urged to boost oversight of fake AI videos (BBC)Play along with Ctrl-Alt-Speech's 2026 Bingo Card and get in touch if you win! Ctrl-Alt-Speech is a weekly podcast from Techdirt and Everything in Moderation. Send us your feedback at podcast@ctrlaltspeech.com and sponsorship enquiries to sponsorship@ctrlaltspeech.com. Thanks for listening.

We help B2B brands launch shows that turn their point of view into pipeline. If you're launching a podcast (or have one already) and are not sure how it can hit your bottom line, book a meeting with Jason: https://meetings-eu1.hubspot.com/jason-bradwell/youtube-meeting-link Most B2B marketers are leaving serious pipeline on the table at trade shows. In this episode, Jason reveals the three-stage podcast playbook that transforms your event strategy from an expensive gamble into a measurable revenue driver. Trade show season is a fixture in almost every B2B marketing calendar, yet most brands treat their podcast and their event strategy as completely separate initiatives. In this solo episode, Jason Bradwell breaks down the tactical framework B2B Better uses to help clients integrate podcast content across every phase of a trade show: pre-event, during the event, and post-event. Jason opens by addressing a frustration felt by B2B marketers everywhere: watching leadership commit hundreds of thousands of pounds to trade show presence while content budgets remain paper-thin. The good news is that with the right approach, a podcast can justify that investment and amplify it significantly. The pre-event phase focuses on a simple but powerful shift in cold outreach. Rather than asking prospects to visit your booth, inviting them to be featured on your podcast from the show floor lifts response rates from the industry-standard 2% up to 15-20%. During the event, Jason explains how to set up a mini broadcast studio within your booth, drawing on a real example from a client activation in Amsterdam. A well-executed editorial plan at a single trade show can generate 3 to 12 months of high-quality content. The post-event phase covers how to package that content into sales follow-up sequences that keep accounts warm long after the event ends. Key Takeaways ◼️ How to shift your cold outreach from a sales pitch to a value-first podcast invite that lifts response rates from 2% to 15-20% ◼️ Why treating your podcast and trade show strategy as separate silos is costing you pipeline ◼️ How to carve out a dedicated recording space at your booth and turn it into a micro-event within the wider trade show ◼️ Why a single trade show can generate up to 12 months of relevant B2B content when you plan your editorial calendar in advance ◼️ How to use post-event content packages to give your sales team warm, relevant touchpoints for prospect follow-up ◼️ Why owned media gives B2B brands a structural advantage over competitors relying purely on paid event presence Chapter Markers 00:00 Intro 00:01 The Trade Show Budget Problem Every B2B Marketer Knows 00:02 Pre-Event: Using Podcast Invites to Book More Meetings 00:04 Why Shifting the Ask Changes Your Response Rate Completely 00:05 During the Event: Building a Live Content Engine on the Show Floor 00:07 Post-Event: Turning Content Into Sales Follow-Up Sequences 00:08 Key Takeaways and How to Get in Touch Relevant Links and Resources RODE Wireless GO II (compact field mic referenced in episode): https://rode.com/en/microphones/wireless/wirelessgoii What's Next If you are heading into trade show season, now is the time to build your podcast editorial plan around it. Reach out to Jason on LinkedIn or drop him an email via the link in the show notes to talk through how B2B Better can help you turn your next event into a content and pipeline engine. Useful Links Connect with Jason Bradwell on LinkedIn: https://www.linkedin.com/in/jasonbradwell/  Listen to Pipe Dream on Podbean: https://www.podbean.com/podcast-detail/bac4p-2a0121/Pipe-Dream-Podcast Learn more about B2B Better: https://www.b2b-better.com

In this episode, the boys talk about the Rock Band 3 recompilation efforts, bootleg GH Arcade machines from Thailand, a new GH FLFCer, and more!

What if the key to understanding our own consciousness lies in the intricate mimicry of machines? As technology blurs the lines between human thought and artificial intelligence, we explore the paradox of a machine simulating something as elusive as self-awareness. Can an algorithm truly reflect our inner workings, or is it merely a mirage that challenges the very essence of what it means to be alive? Join us as we unravel the threads connecting silicon and synapses, revealing unexpected insights that could redefine humanity's place in an increasingly automated world.

It's a hangout episode this week and The Boys chit chat about a smattering of topics: From Resident Evil, to Vyce and Liam leading the way on WAR MACHINE, while Mike does an Olga count. Even Producer Max briefly pauses his Raccoon City trips to talk about NINJA 2 and more!Find Us on these Platforms:The Boys-Action For Everyone: Twitter/BlueSky/Twitch/InstagramMichael Scott: BlueSkyVyceVictus: Twitter/BlueSky/Instagram/LetterboxdLiam O'Donnell: Twitter/InstagramMax Deering: Twitter/Bluesky/Letterboxd/Polygon/Neonsplatter/Fangoria/DiscussingFilm, Muckrack

This week, The Betoota Advocate interrogates the history and culture of pokie machines in Australia, specifically NSW. The history of them, the strategic engineering of them, the mind-bending stats, the political lobbying and the money. Most people just assume Australia's addiction to the 'Reverse ATMs' is beyond reform... But today's guest has an idea. Check out Project Losing Sound and Sign The Petition HereSee omnystudio.com/listener for privacy information.

The US military used AI tools for real-time targeting in its strikes on Iran. On this week's On the Media, what recent conflicts can tell us about AI-powered weapons and the dangerous future of warfare. Plus, lessons on democratic resilience from around the world. [01:00] Host Brooke Gladstone interviews  Siva Vaidhyanathan about how the U.S. military is using artificial intelligence in its strikes on Iran, and what can be gleaned from recent conflicts about the state of AI-powered warfare. Plus, what does accountability for war mean when AI is involved? Brooke also hears from Alan Rozenshtein, Senior Editor at Lawfare, about the Trump administration's pressure campaign on AI company Anthropic.  [33:45] Brooke sits down with Zack Beauchamp, senior correspondent at Vox, to talk about why he got fed up reporting on “democratic backsliding,” and decided to instead investigate “democratic resilience”— and what lessons exist for Americans around the world.   Further reading / watching: “Who's Deciding Where the Bombs Drop in Iran? Maybe Not Even Humans.” by Siva Vaidyanathan “Congress—Not the Pentagon or Anthropic—Should Set Military AI Rules,” by Alan Z. Rozenshtein “What the Defense Production Act Can and Can't Do to Anthropic,” by Alan Z. Rozenshtein The Reactionary Spirit: How America's Most Insidious Political Tradition Swept the World, by Zack Beauchamp On the Media is supported by listeners like you. Support OTM by donating today (https://pledge.wnyc.org/support/otm). Follow our show on Instagram, Twitter and Facebook @onthemedia, and share your thoughts with us by emailing onthemedia@wnyc.org.

In the fast-evolving landscape of the independent insurance industry, one crucial question emerges: How can agencies effectively blend human work with machine capabilities? In this post, we're diving deep into the distinct roles of humans and machines in insurance agencies, exploring the potential for increased efficiency and enhanced client relationships. Let's break down the insights shared by industry experts in the latest Scale Your Insurance Agency podcast.Understanding the Roles of Humans and MachinesThe conversation about machine work versus human work is more pertinent than ever in the insurance sector. Machines are designed to remove friction in operations, while humans excel at building trust and nurturing relationships. This balance is essential for agency leaders who want to leverage technology without losing the personal touch that clients value.Human Work: Building Trust and RelationshipsHuman work in an insurance agency encompasses tasks like:Judgment and Understanding: Assessing client needs for coverage options.Creativity: Crafting tailored solutions for diverse client scenarios.Relationship Management: Nurturing long-term client relationships.These elements underscore the importance of human interaction in a field that relies heavily on trust and personalized service. As the industry becomes more complex, freeing up human agents from repetitive tasks is crucial for them to focus on these critical aspects.Machine Work: Enhancing EfficiencyMachines excel at repetitive, rules-based tasks. Here's how agencies can leverage technology:Automating Routine Tasks: Data entry, document chasing, and renewals can be automated, allowing agents to focus on client engagement.Creating Playbooks: Instead of rigid standard operating procedures, agencies can develop flexible playbooks that guide machine operations while allowing for adaptability.By employing machines for these tasks, agencies can significantly increase efficiency and reduce the time spent on mundane tasks, ultimately leading to higher productivity.The Importance of Intentional SeparationOne of the key insights shared in the podcast is the necessity of intentionally separating machine work from human work. This intentionality allows agencies to:Maximize Efficiency: By ensuring that machines handle only repetitive tasks, human agents can dedicate their time to higher-value activities.Enhance Client Interactions: With more time freed up, agents can strengthen relationships with clients, leading to better service and increased retention.As the independent insurance industry evolves, so must the strategies employed by agencies. By understanding the balance between machine work and human work, agency leaders can enhance efficiency, reclaim valuable time, and ultimately foster stronger client relationships. Embrace the future of insurance by leveraging technology to create a more productive and client-focused agency.Are you ready to make this transition?Schedule Your Onyx Scaling Session Today: https://upponyx.com/

We get by with a little help from our friends.Toronto's own Sunnybrook Health Sciences Centre comes in with the ultimate save this week.Jack McFarland, fresh off of a shoulder replacement surgery, joins Lynne and Matt, by phone, for this week's episode of The Growing Season. Calling in from a patient lounge, Jack details the ins and outs of how to make a construction project more sustainable. Jack and Matt discuss keeping the job site clean.  LIKE EXCESSIVELY CLEAN!  How do you keep a job site from getting muddy. How do you reduce the amount of noise on a job site? Are there noise pollution regulations? The McFarlands discuss the "circular economy" - the ability to reuse materials to save on construction waste. Venus Fly Traps have taken over The McFarland's house.Machines falling in holes and sodding over plywood.  Tales from the job site abound. Did Jack get a shoulder cannon installed as part of his surgery?   Matt hopes so. Sea cans are becoming a popular choice when building structures.  Jack and Matt detail their experiences. Matt details "Red Listed" chemicals. Tune in. Looking to book a consult for your property?  We'd love to help.  CLICK HERE.What is a TGS Tiny Garden? CLICK HERE.Subscribe to The Growing Season podcast.  CLICK HERE.

1:44:22 – Frank in New Jersey, plus the Other Side. Topics include: Waiting for the snow to melt, Florida, the cats, gave up on Best Guess Live, TextSavvy, California Fantasy Lies, hippo dream, sun trash synchronicity, The Firesign Theatre, Dope Humor of the Seventies, Duke of Madness Motors, Clown Cars & Pocket Machines, thought experiments, time travel, […]

1:44:22 – Frank in New Jersey, plus the Other Side. Topics include: Waiting for the snow to melt, Florida, the cats, gave up on Best Guess Live, TextSavvy, California Fantasy Lies, hippo dream, sun trash synchronicity, The Firesign Theatre, Dope Humor of the Seventies, Duke of Madness Motors, Clown Cars & Pocket Machines, thought experiments, time travel, […]

Does jIm Carry and Jeff Danielle star in uh Movee Two Watch Befour You Die?Welcome to the Movies to Watch Before You Die Podcast with Gab and Dylan!Movies To Watch Before You Die merch here - https://moviestowatchbeforeyoudie-shop.fourthwall.com/Look up the movie here - https://www.imdb.com/title/tt0067992/Find us everywhere here - https://linktr.ee/moviestowatchbeforeyoudie00:00 Welcome02:10 What's it about?04:03 Opinion Time24:43 Let's get to the facts32:28 Mail Time37:32 VerdictsWe're a member of the Hall of Pods, find links for our podcasting friends here - https://linktr.ee/hallofpodsWho are we: A former actress and video editor but more than anything we're movie fans like you.Why listen? Why not! We're gonna talk about movies you love, movies you hate, and movies you've never heard of. We can't wait to hear what you think of them too. If you want to tell us your opinion on whether or not a movie is one we should watch before we die, tell us we're wrong, or tell us you like the show send us an email or voice message at moviestowatchbeforeyoudie@gmail.com . We can't wait to hear from you and we can't wait to talk movies!Thanks to Scott Interrante for the music in our intro!Thanks to Brian Maneely for our artwork!Movies Dylan and Gab agree you should watch before you die: Vampire's Kiss, Die Hard, Tropic Thunder, Wag the Dog, The Legend of Billie Jean, You've Got Mail, True Lies, The Room, Game Night, The Truman Show, The Great Gatsby, Whiplash, The Lost Boys, The Fugitive, Spider-Man: Into the Spider-Verse, My Cousin Vinny, Shutter Island, Starship Troopers, Big, Joy Ride, The Jerk, Alien/Aliens, Best in Show, Freaky Friday, Over the Garden Wall, North, Catch Me If You Can, Clue, Jerry Maguire, Groundhog Day, The Great Mouse Detective, Chicago, Wall-E, Teenage Mutant Ninja Turtles, Breakdown, Cool Runnings, Ruthless People, Mean Girls, Borat, A League of Their Own, City Slickers, Jingle All the Way, Saw, The Lion King, Little Big League, The Naked Gun, Young Frankenstein, Tootsie, The Changeling, The Birdcage, Superman, The Mitchells vs. the Machines, The Nightmare Before Christmas, Twins, Training Day, When Harry Met Sally, Jurassic Park, and Willy Wonka & the Chocolate Factory

Today I'm joined by Paul Nadjarian, Chief Product Officer at Carfax. We break down why the smartest dealers are shifting from one-time gross to lifetime value, how vehicle history data closes the trust gap with consumers, and why “homegrown” inventory is becoming the most profitable used-car strategy. Paul also explains how automation and consumer signals are quietly driving higher service retention and better acquisition decisions without adding dealer workload. This episode is brought to you by: 1. Lotlinx - Meet LotGPT, your AI Inventory Strategist built exclusively for car dealers. Fluent in your market, your dealership, and your inventory, LotGPT analyzes live inventory, real-time market supply, and shopper demand to surface risk and opportunity VIN by VIN. It reveals competitive insights, shopper behavior, and pricing dynamics, and even identifies underperforming VDPs with merchandising recommendations to boost conversion without cutting price. Put LotGPT to work for your dealership today, totally free, @ https://lotlinx.com/LotGPT/. 2. Podium - Podium, the AI platform trusted by one in three dealerships. Podium helps dealers consolidate sales, service, messaging, and voice into one connected system that actually runs the work. If your AI isn't driving real outcomes, it's time to take a closer look @ https://www.podium.com/car-dealership-guy. 3. Carfax - Drive long-term customer loyalty with CARFAX. Visit @ https://carfax.com/CDG to learn more. Check out Car Dealership Guy's stuff: For dealers: CDG Circles ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://cdgcircles.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Industry job board ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://jobs.dealershipguy.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Dealership recruiting ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://www.cdgrecruiting.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Fix your dealership's social media ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://www.trynomad.co⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Request to be a podcast guest ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://www.cdgguest.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ For industry vendors: Advertise with Car Dealership Guy ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://www.cdgpartner.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Industry job board ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://jobs.dealershipguy.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Request to be a podcast guest ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://www.cdgguest.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Topics: 07:30 Why Gross Per Deal Is the Wrong Metric 10:25 The Inventory That Sells Faster and Makes More 12:40 The 19-Point Service Retention Gap 13:00 Miss Year One… Lose the Customer 28:00 The 20% Lift from Trust-Based Messaging 28:15 The 30% Lift from Coordinated Messaging 31:30 The Goldmine Most Service Lanes Ignore 33:20 The Used Car Section That Outsold the Rest 38:36 Without Loyalty, Dealer Economics Collapse Car Dealership Guy Socials: X ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠x.com/GuyDealership⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Instagram ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠instagram.com/cardealershipguy/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ TikTok ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠tiktok.com/@guydealership⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ LinkedIn ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠linkedin.com/company/cardealershipguy⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Threads ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠threads.net/@cardealershipguy⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Facebook ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠facebook.com/profile.php?id=100077402857683⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Everything else ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠dealershipguy.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

The Joint Readiness Training Center is pleased to present the one-hundredth-and-thirty-sixth episode to air on ‘The Crucible - The JRTC Experience.' Hosted by LTC Trevor Jones, the Battalion Commander of 1-509th IN (OPFOR) on behalf of the Commander of Operations Group. Today's guests are members of JRTC's infamous Opposing Force, Team Geronimo: CPT Jeremiah Cox, 1SG Terence Newby, and SFC Walter Jinks. CPT Cox is the Company Commander for Able Company, 1-509th IN. 1SG Newby is the First Sergeant for Easy Company, 1-509th IN. SFC Jinks is the Engineer Platoon Sergeant within Easy Company.   This episode explores how the JRTC Opposing Force—Geronimo—is evolving its tactics through what the unit calls “new forms of mass.” Rather than relying solely on traditional concentrations of combat power, the discussion highlights how OPFOR is integrating robotics, unmanned systems, electronic warfare, and precision effects to generate combat mass across multiple domains. Leaders describe how small multi-purpose equipment transports (SMETs), unmanned aerial systems, and remotely operated platforms are being used to conduct breaching operations, deliver precision fires, transport sustainment, and even serve as deception or targeting tools. These systems allow Geronimo to make first contact with machines rather than soldiers, reducing risk to personnel while increasing tempo and battlefield confusion for rotational units.    The conversation also focuses on how these technologies enable new ways of synchronizing effects during offensive and defensive operations. Examples include integrating electronic warfare and drone strikes into the suppress phase of a breach, using unmanned systems to obscure and reduce obstacles, and deploying robotic platforms armed with crew-served weapons to support maneuver. In the defense, robotic systems are used to extend screening operations, attrit enemy forces forward of the main battle position, and provide early warning. The episode concludes by discussing challenges such as maintenance, connectivity, and data transport while emphasizing that the future battlefield will require every soldier to understand and employ unmanned systems. Ultimately, Geronimo's experimentation is designed to force rotational units to confront a modernized threat capable of creating mass through distributed sensors, robotics, and precision effects across the battlespace.    Part of S11 “Conversations with the Enemy” series.   For additional information and insights from this episode, please check-out our Instagram page @the_jrtc_crucible_podcast.   Be sure to follow us on social media to keep up with the latest warfighting TTPs learned through the crucible that is the Joint Readiness Training Center.   Follow us by going to: https://linktr.ee/jrtc and then selecting your preferred podcast format.   Again, we'd like to thank our guests for participating. Don't forget to like, subscribe, and review us wherever you listen or watch your podcasts — and be sure to stay tuned for more in the near future.   “The Crucible – The JRTC Experience” is a product of the Joint Readiness Training Center.

AI is reshaping both sides of the cybersecurity battlefield — and fast. In this episode, we break down five stories that prove it: the first Chrome zero-day of 2026 (CVE-2026-2441), a near-perfect CVSS 9.9 in Microsoft's Semantic Kernel SDK (CVE-2026-26030), a supply chain attack on AI coding assistant Cline that silently installed autonomous agents on thousands of developer machines, the first-ever Android malware using Google's Gemini AI at runtime (PromptSpy), and a Russian-speaking threat actor who used commercial AI tools to breach over 600 FortiGate firewalls across 55 countries in just five weeks. Whether you're a developer, security professional, or just someone who uses a browser — this one's worth your time.

We're so pleased to welcome Dr. Amelia Acker, author of Archiving Machines: From Punch Cards to Platforms (MIT Press, 2025) to the New Books Network!  This book describes the struggle between the computing technologies that archive data and the cultures of information that have led to platforms that assert control over its use. Acker examines the origins of data archives and the computing processes of storage, exchange, and transmission. Each chapter introduces data archiving processes that relate to the evolution of data sovereignty we experience today: from magnetic tape and timesharing computer models from the 1950s, to the establishment of data banks and the rise of database processing and managed data silos in the 1970s, to file structures and virtual containers in cloud-based information services over the past 40 years. Your host is Dr. Adam Kriesberg, Associate Professor at the Simmons University School of Library and Information Science. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/new-books-network

Chapters(0:00) HomeGymCon Update(6:30) Adjustable vs. Traditional Kettlebells - This or That?(8:47) Survey Results - Community Support vs. Made in Country, Entire Home Gym, Specialty Machine Data, More(16:44) Specialty Machine Blind Rankings

We're so pleased to welcome Dr. Amelia Acker, author of Archiving Machines: From Punch Cards to Platforms (MIT Press, 2025) to the New Books Network!  This book describes the struggle between the computing technologies that archive data and the cultures of information that have led to platforms that assert control over its use. Acker examines the origins of data archives and the computing processes of storage, exchange, and transmission. Each chapter introduces data archiving processes that relate to the evolution of data sovereignty we experience today: from magnetic tape and timesharing computer models from the 1950s, to the establishment of data banks and the rise of database processing and managed data silos in the 1970s, to file structures and virtual containers in cloud-based information services over the past 40 years. Your host is Dr. Adam Kriesberg, Associate Professor at the Simmons University School of Library and Information Science. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/history

This bonus episode of Insider Interviews: With Media & Marketing Pros came together super spontaneously at On Air Fest in Brooklyn, where podcasters, creators, and technologists gathered recently to talk about the future of audio and, no spoiler alert, the future of AI. After a keynote session that talked about living WITH machines by keeping humanity present I had to grab Baratunde Thurston and Terry Rice to keep talking about how creators, entrepreneurs, (and parents) are navigating exactly that. Both of these conversations landed on the same core idea as my previous episode with Jack Myers: The real differentiator won't be the machines—it'll be the humans using them. Baratunde Thurston, author, speaker, comedian, and “thought leader of interdependence,” has been thinking about this balance for years and created his podcast Life with Machines to really explore that. As he asks: How do we live well with technology, instead of just enduring it? Living Well with Tech per Baratunde He's experimenting with AI directly in his own creative process—even creating an AI character named “Blair” as a kind of co-producer on his show. But he's also clear that there's a line between assistance and authorship. #AI can help with research, feedback, or execution. But the deeper creative work, like ideas, voice, perspective, still needs to come from a human. “There's something slower and messier about crafting things yourself—but there's also a pride of creativity that I want to maintain.”  Baratunde, and not surprisingly after him Terry Rice, also raised an issue that's only going to become more important: authenticity. As generative AI content becomes harder to identify, the industry may need new ways to verify that a real person is behind what we're seeing, hearing, or reading. Some technologists are already exploring ideas like “proof of humanity.” But Baratunde's take was refreshingly simple: “I think the thing we're going to trust the most is this: I feel you. We're sharing the same air.” (He grabbed my arm to illustrate, saying “THIS is what matters.”) In other words, real-world presence and connection may become even more valuable in a digital ecosystem increasingly filled with synthetic content. My second conversation was with Terry Rice, entrepreneur, speaker, and host of The Signal, a podcast designed to help entrepreneurs cut through the noise and focus on practical strategies for growing their businesses. Terry uses AI in his own workflow, like generating prep guides before interviews (which I wish I had done for these spontaneous chats!) or organizing research. He also got so inspired by his kids that he built a way to help parents, with a way to build their own app for their kids! Trust me, you have to listen and hear what he did. But he made an important distinction: the value isn't letting AI do all the thinking. It's knowing what good looks like. “The real skill isn't producing every answer yourself—it's recognizing when something is good and when it isn't.” That was one of those lightbulb emoji comments. It’s also a mindset that he's already teaching his kids. In fact, his ten-year-old daughter summed it up in a way that might be the most useful rule for all of us navigating AI right now: “It's okay to fight with AI.” Out of the mouths of (this generation’s) babes. Question it. Push back. Refine the answer. Through lines? AI will absolutely change how content gets made and how businesses operate. But creativity, judgment, curiosity—and yes, a little humanity—are still very much part of the equation. And for now at least, that's something machines can't replicate. (But props to Chat GPT for helping me summarize some of this brilliance!) Key Moments: 01:36 – Baratunde Thurston on the philosophy behind Life with Machines02:40 – Experimenting with AI as a co-producer03:20 – Where creators should draw the line with AI06:43 – The emerging concept of “proof of humanity”07:55 – Why physical presence may matter more in an AI world10:13 – Should AI try to imitate humans?11:10 – Could real human experiences become a luxury?12:18 – AI's environmental impact and future possibilities 15:54 – Build With Them AI Parenting 17:18 –  A Brand Marriage: The Signal and Fiverr 19:54 –  Vulnerability Builds Trust 22:47 –  No Guilt Using LLMs 23:52 –  Teaching Kids to Challenge AI Connect With: Baratunde Thurston — Author, comedian, cultural thought leader; host of Life with Machines Podcast Terry Rice — Journalist, entrepreneur; host of The Signal and founder of Build With Them On Air Fest Connect with E.B. Moss and Insider Interviews: With Media & Marketing Experts            LinkedIn: https://www.linkedin.com/in/mossappeal Instagram: https://www.instagram.com/insiderinterviews Facebook: https://www.facebook.com/InsiderInterviewsPodcast/ Threads: https://www.threads.net/@insiderinterviews Substack: Moss Hysteria Please follow Insider Interviews, share with another smart business leader, and leave a comment on @Apple or @Spotify… or a tip in my jar!: https://buymeacoffee.com/mossappeal!  THANK YOU for listening!

We're so pleased to welcome Dr. Amelia Acker, author of Archiving Machines: From Punch Cards to Platforms (MIT Press, 2025) to the New Books Network!  This book describes the struggle between the computing technologies that archive data and the cultures of information that have led to platforms that assert control over its use. Acker examines the origins of data archives and the computing processes of storage, exchange, and transmission. Each chapter introduces data archiving processes that relate to the evolution of data sovereignty we experience today: from magnetic tape and timesharing computer models from the 1950s, to the establishment of data banks and the rise of database processing and managed data silos in the 1970s, to file structures and virtual containers in cloud-based information services over the past 40 years. Your host is Dr. Adam Kriesberg, Associate Professor at the Simmons University School of Library and Information Science. Learn more about your ad choices. Visit megaphone.fm/adchoices

We're so pleased to welcome Dr. Amelia Acker, author of Archiving Machines: From Punch Cards to Platforms (MIT Press, 2025) to the New Books Network!  This book describes the struggle between the computing technologies that archive data and the cultures of information that have led to platforms that assert control over its use. Acker examines the origins of data archives and the computing processes of storage, exchange, and transmission. Each chapter introduces data archiving processes that relate to the evolution of data sovereignty we experience today: from magnetic tape and timesharing computer models from the 1950s, to the establishment of data banks and the rise of database processing and managed data silos in the 1970s, to file structures and virtual containers in cloud-based information services over the past 40 years. Your host is Dr. Adam Kriesberg, Associate Professor at the Simmons University School of Library and Information Science. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/science-technology-and-society

We're so pleased to welcome Dr. Amelia Acker, author of Archiving Machines: From Punch Cards to Platforms (MIT Press, 2025) to the New Books Network!  This book describes the struggle between the computing technologies that archive data and the cultures of information that have led to platforms that assert control over its use. Acker examines the origins of data archives and the computing processes of storage, exchange, and transmission. Each chapter introduces data archiving processes that relate to the evolution of data sovereignty we experience today: from magnetic tape and timesharing computer models from the 1950s, to the establishment of data banks and the rise of database processing and managed data silos in the 1970s, to file structures and virtual containers in cloud-based information services over the past 40 years. Your host is Dr. Adam Kriesberg, Associate Professor at the Simmons University School of Library and Information Science. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/technology

Kentucky's Congressional delegation reacts to President Trump ordering a military strike on Iran, Kentucky Court of Appeals delivers another legal defeat for so-called 'gray' machines, more of Kentucky's homeless students are staying in school and graduating, and Broadway comes to the Bluegrass.

Subscribe to our Newsletter:https://theultimatepartner.com/ebook-subscribe/Check Out UPX:https://theultimatepartner.com/experience/ The Shift from Attention to Trust In this compelling episode, Ashleigh Vogstad, CEO of Transcends, joins Vince Menzione to discuss the tectonic shifts occurring in the global partner ecosystem. Ashleigh shares her firsthand experiences studying AI at Oxford, the rise of the “Trust Economy,” and the controversial Amazon vs. Perplexity lawsuit. They dive deep into the practicalities of becoming a “Frontier Firm,” the importance of building proprietary AI agents, and the ways Gen Z and AI-driven marketplaces are revolutionizing the buyer journey. Whether you are looking to win Microsoft Partner of the Year or navigate the demise of traditional SaaS, this conversation provides a strategic roadmap for leading through the AI revolution. Key Takeaways The economy is shifting from a focus on human attention to a foundation of verified trust. Future commerce will involve “selling to machines” as AI agents begin making purchasing decisions on behalf of humans. Microsoft is prioritizing “Frontier Firms” that integrate AI into every customer interaction and internal process. Gen Z buyers are prioritizing product value and “dupes” over traditional brand names, with 75% of buyers expected to be Gen Z by 2030. To win Partner of the Year, organizations must publicly celebrate “better together” stories with validated customer wins. Modern leaders should transition from a “growth mindset” to a “frontier mindset” to keep pace with rapid technological change. https://youtu.be/xJmd43NvfnI If you're ready to lead through change, elevate your business, and achieve extraordinary outcomes through the power of partnership—this is your community. At Ultimate Partner® we want leaders like you to join us in the Ultimate Partner Experience – where transformation begins. Key Tags Trust Economy, Selling to Machines, Amazon vs Perplexity Lawsuit, Frontier Firm, AI Agents, Copilot Studio, Anthropic Claude, Microsoft Partner of the Year, B2B Marketplaces, Gen Z Buyer Behavior, Digital Freedom, AI Therapy, Ray Kurzweil Singularity, Substack Growth, Co-selling Partnerships, MCI Funding, Azure Accelerate, Agentic AI, Transcending Tech, Ashleigh Vogstad. Transcript Asleigh Vogstad Audio Podcast [00:00:00] Ashleigh Vogstad: The attention economy is about selling to human beings. Now, if you look at something like the Amazon versus Perplexity lawsuit, the whole underlying premise is around the shift of no longer selling to humans directly, but of selling to machines. [00:00:19] Vince Menzione: We just finished Ultimate Partners Winter Retreat here in beautiful Boca to a sold out crowd. Today I’m joined by Ashley Waad. The CEO of transcends for this compelling discussion. Ash, welcome back to the podcasts. [00:00:34] Ashleigh Vogstad: It’s so good to be here, Vince. Thank you. Uh, [00:00:37] Vince Menzione: so well, we’re back in Boca again and we were just here yesterday for the Ultimate Partner Executive Winter Retreat in person. [00:00:44] Vince Menzione: What a great event we had together. [00:00:46] Ashleigh Vogstad: It was phenomenal. Thank you so much for having us there and on stage and, and genuinely the community is like a family, so seeing so many familiar faces and spending some quality time was just great. [00:00:57] Vince Menzione: It has really, truly become like family. It really, I’m, I’m, I’m having so much fun with this and getting to watch. [00:01:04] Vince Menzione: Not just our business grow and our community grow, but to see all of our friends and, uh, organizations like Transcends that have been with us since the beginning, since the very first ultimate partner acting even before the first ultimate partner. And, uh. We were just talking about. I’d love to catch up with what you’ve been doing. [00:01:22] Vince Menzione: Like you just came, you’ve been on a whirlwind. I mean, you’re always, every time like it’s, where’s Ash? She’s, uh, she’s on a plane again, or she’s on, she’s on the slopes. But tell us where you were just this week. [00:01:34] Ashleigh Vogstad: Yeah. The week started in a snowstorm, actually transporting myself from Whistler. I didn’t know if I would make it to the airport, but then down to Silicon Valley and [00:01:45] Vince Menzione: Nice. [00:01:46] Ashleigh Vogstad: Wow, that place is just inspiring and eyeopening. I mean, seeing the Nvidia campus, a MD, it’s really just other worldly and it had me reflecting on, it’s [00:02:00] Vince Menzione: not Whistler. Yeah, it’s [00:02:02] Ashleigh Vogstad: definitely not Whistler. Definitely not Whistler [00:02:05] Vince Menzione: about, [00:02:06] Ashleigh Vogstad: um, yeah, it just had me reflecting on being down there. I used to spend a lot of time in the Valley around 2017 and. [00:02:13] Ashleigh Vogstad: In this theme of AI and kind of what’s really coming, I was, I was thinking about, I had met this woman, Julia Moss Bridge, who’s a neuroscientist studying ai. She had a project called Loving Ai, and I was down there when they had borrowed Sophia, this humanoid robot from S and Robotics. [00:02:32] Vince Menzione: Oh yes. Yes. [00:02:33] Ashleigh Vogstad: Really interesting. [00:02:34] Ashleigh Vogstad: Sophia’s actually a citizen of Saudi. Mm-hmm. First, first robot to actually be made citizen of a country. So they had Sophia set up and the part that was just mind boggling at the time was that Sophia was hosting in real life therapy sessions with actual human beings sitting across the table. And what really struck me as. [00:02:59] Ashleigh Vogstad: Kind of just, you know, that was only eight, nine years ago. And that was esoteric. Wacky and [00:03:05] Vince Menzione: eerie. [00:03:05] Ashleigh Vogstad: Weird. [00:03:05] Vince Menzione: Eerie at the time. [00:03:06] Ashleigh Vogstad: Incredibly eerie. Yeah. I mean, a, a human getting, uh, you know, therapy sessions from a robot sitting across the table. Yeah. And it just had me thinking how far we’ve come today. In 2025, Harvard Business Review said that therapy is actually the number one use case for ai. [00:03:26] Vince Menzione: I’ve heard that. That is striking. I go back to COVID. We were having this conversation last night at at the dinner for the Ultimate Partner event, and I think that COVID allowed us to transcend, [00:03:42] Ashleigh Vogstad: mm-hmm. [00:03:42] Vince Menzione: No pun intended there, but actually accelerate where we are today, that the acceptance of AI and the acceleration, or the ability to accept change so quickly. [00:03:56] Vince Menzione: Started with COVID because we were so, so we were forced on whatever it was, March 10th I think, here in the United States to shut down everything and move to this remote life. [00:04:08] Ashleigh Vogstad: Mm-hmm. [00:04:09] Vince Menzione: And I think we’ve been shocked by that. I think our systems have all been shocked by that. And then here comes chat GBT in November of 2022 and we’re like. [00:04:20] Vince Menzione: Shocked in some respects, but like really everyone has embraced it in such a strong way, and now we’re getting. It’s almost daily update. You know, we’re gonna talk, I know we’re gonna talk about Anthropic and some of the things that’s been happening just in this last month that are striking and changing that have a lot of organizations trying to navigate, which is what, you know, you, you help organizations do. [00:04:43] Vince Menzione: But it feels like this is happening so fast and will continue to happen so fast. And as I said yesterday, I don’t know what this world’s gonna look like by 2030. [00:04:53] Ashleigh Vogstad: You know, and I think the thing is, is that nobody knows what the world is gonna look like in 2030. I’ve been reading Ray Kurz Well’s, the Singularity is nearer, so the original book, the Singularity is near and he’s known to be a very accurate predictionist on the future. [00:05:11] Ashleigh Vogstad: Yeah. But even with someone like that, you know, there, there nobody really knows what the world is gonna look like. And when you talk about COVID. At transcends, we have a value of digital freedom. So I founded the business in 2018, which was pre COVID. I as a fully remote organization, and at the time that was, you know, more groundbreaking, but then very quickly with CI that, that became the so-called new normal. [00:05:37] Ashleigh Vogstad: But we’re always thinking about. You know, remote first doesn’t mean remote only, and I think in this tide of what you’ve talked about, technological change being more acceptable and the pace of change. One of the interesting things that we see as a go-to-market agency is that in-person events are increasing. [00:05:56] Vince Menzione: Yes. [00:05:57] Ashleigh Vogstad: People want and crave the face-to-face. Just like with the ultimate partner series. [00:06:02] Vince Menzione: I felt it. So it was striking yesterday. It, it seems like it’s, again, this was event number nine for us, but to see the, um, uh, receptiveness isn’t the right term, but it was this, uh, people, the, the embracing. Of seeing each other and hugging each other and being in the same room with each other. [00:06:22] Vince Menzione: And even people that didn’t know each other, like by the, the, as the day evolved, this, uh, connection that they all seemed to have with one another during the sessions and participating, everyone actively participated in the sessions. And, um, I said this in the beginning, we’re not a Slack channel and we’re not like some post on LinkedIn. [00:06:43] Vince Menzione: Uh, we’re there, there’s no playbook that’s set today around partnerships or even go to markets and marketing that we could espouse and say, this is the playbook for the next year. Right. It’s, it’s changing so rapidly. [00:06:55] Ashleigh Vogstad: So rapidly, [00:06:57] Vince Menzione: and you’ve embraced it. And I, and what we’re gonna talk about right now, I mean, I, I, you know, you’ve embraced AI in such a strong way. [00:07:04] Vince Menzione: Um, personally and with your business, I want to, I wanna dive in here a little bit. First of all, a couple things For those of those who are listening who don’t know you, I think maybe just a moment about transcends and your role, and then I wanna dive in on how you’re thinking about ai because I know you’re doing some things personally. [00:07:22] Vince Menzione: I want you to share that with, with our listeners and viewers today. [00:07:25] Ashleigh Vogstad: Yeah, great. And I just wanna comment that it was a cool moment yesterday being up on stage with yourself and Mark Monday from ServiceNow and having the audience so engaged and active and Nina Harding from Microsoft stepping up and entering the conversation. [00:07:40] Vince Menzione: So cool. [00:07:41] Ashleigh Vogstad: It just made for such a collaborative experience, which was a cool moment, but yeah. Um, so. I founded this business, transcends a go-to-market agency after being at Microsoft myself. And really our differentiation is deep strategic partnerships with hyperscalers, whether that’s AWS, Google, Microsoft, and you know, that. [00:08:03] Ashleigh Vogstad: It comes with a challenge to be on the leading edge of technology. [00:08:08] Vince Menzione: Yes, [00:08:09] Ashleigh Vogstad: it, it’s really an imperative for our business and we are an AI first firm. Microsoft talks a lot about Frontier Firm, and I’ll take a, a different kind of angle on it. You know, when I think about Frontier. I now think about it as instead of the growth mindset, I now think about a frontier mindset. [00:08:28] Vince Menzione: Frontier mindset. You have to change my principles. [00:08:32] Ashleigh Vogstad: You know, maybe, like you said, the world is changing so rapidly. Yeah, it’s [00:08:36] Vince Menzione: changing rapidly. [00:08:36] Ashleigh Vogstad: And what a frontier mindset means is that as we’re approaching work for our clients, we are thinking about AI innovation in every single customer. Interaction, customer innovation. [00:08:49] Ashleigh Vogstad: So today we’re building AI agents into much of the work that we’re delivering for clients. And as a business owner and leader, I’ve been challenged to also think critically around how I’m choosing to run the company. And right now we’re going through a huge overhaul of where we have data sitting in silos and different applications. [00:09:09] Ashleigh Vogstad: Yep. And getting that into one place with one view so we can start layering on more insight. AI innovation. [00:09:17] Vince Menzione: Yeah. And data’s such an critical part, part of this, as we, we talked about yesterday. But you know, even the, what you said, which is, would, would’ve been striking a year ago to say, we’re an AI first, uh, agency isn’t as striking anymore. [00:09:32] Vince Menzione: Uh, we heard Nina when we were having this conversation on stage yesterday, say that it’s an imperative at Microsoft that the agencies that they choose to work with, the third party vendors that they work with have to be an AI first organization. I have to be a frontier firm, and so I’m a, I am sensitive to the word frontier firm. [00:09:53] Vince Menzione: I understand why Microsoft uses it and I understand the value of what we used to call, you know, customer zero or back in the day we used to say eating your own dog food, but essentially being an organization that has leaned in, in a way, and with ai. Even more so, so important to do it. So tell us, I know you’ve done some things personally as well, but tell, tell us what you’ve done with the organization. [00:10:18] Vince Menzione: Uh, you talked about data and making data available and having, having a true data state as opposed to silos of data, but then you also made some personal investments and sacrifices. I would say. [00:10:30] Ashleigh Vogstad: Yeah. [00:10:30] Vince Menzione: Yeah. In terms of what you’re doing around ai, [00:10:32] Ashleigh Vogstad: so I mean, let’s start on the personal side. I’m the CEO of my organization, and you can read in books or news articles that it is critical for AI transformation to start at the C-suite and specifically in the CEO seat. [00:10:46] Vince Menzione: Yes. [00:10:46] Ashleigh Vogstad: And that really. Landed for me and so I’m personally leading in About two weeks ago, I built an agent, just end-to-end on my own, got into copilot studio. Wow. Got comfortable with the interface. You know, I was clunky moving around in there at first, chose my model. You know, I went with one of the anthropic Claude models for this particular project and built up an agent that can deliver executive communications like. [00:11:14] Ashleigh Vogstad: Thought leadership blogs, uh, LinkedIn posts, but in a particular human being’s voice by ingesting things like their social profiles, their SharePoint sites, where they live and work. And it has been so surprising doing an ab test between just what a chat GBT or a copilot could produce. [00:11:32] Yeah. [00:11:33] Ashleigh Vogstad: In comparison with the authenticity of the voice coming from the agent. [00:11:37] Ashleigh Vogstad: Uh, it was just a really cool experience to roll up the sleeves and get in there. But also I think the, the investment that you’re referring to is, I made a big decision to return to school and uh, got accepted to go to Oxford. [00:11:52] Vince Menzione: Wow. [00:11:52] Ashleigh Vogstad: And I’m studying artificial intelligence there. [00:11:54] Vince Menzione: That is incredible. That is incredible. [00:11:57] Vince Menzione: Oxford, uh, we’ve heard of that school before here in the United States. [00:12:03] Ashleigh Vogstad: You know, it’s been a really great experience. It’s in person, so I’m traveling there about every 60 to 90 days and living on campus. I mean, really, Oxford isn’t. Formally a campus, it’s sort of a, a city and a university all, all ruled into one and the experience has been really powerful. [00:12:21] Ashleigh Vogstad: Yes. One of the things I wanted to get outta the program was a more global perspective, and it’s been fascinating to me that about half the faculty so far, or or professors, guest lecturers that have been coming into the program have been from China or very direct experience working in the Chinese market. [00:12:38] Vince Menzione: That is fascinating. [00:12:39] Ashleigh Vogstad: It’s been a completely different view. Or for example, you know, really digging into some of the legal cases that are driving precedence for how AI is interacting with corporations. [00:12:51] Vince Menzione: Mm. [00:12:51] Ashleigh Vogstad: One of the big ones for me has been looking at Amazon versus p perplexity. This is still a live case that’s happening right now. [00:12:58] Ashleigh Vogstad: And you know, I think it was Forbes magazine that the headline was the End of Commerce for this case because it’s really about. How human beings are being replaced with machines and hearing some of the world’s leading thinkers, leading AI researchers on these topics has just been really expansive. [00:13:19] Vince Menzione: It’s fascinating. [00:13:20] Vince Menzione: I mean, it’s, this started a couple years ago with, uh, Hollywood, in fact. Suing the industry or suing the technology companies with regards to, uh, employment, right? Mm-hmm. About the, the, uh, copyright infringement and what’s gonna happen in the entertainment industry. And I think that was just a one very small example. [00:13:40] Ashleigh Vogstad: You know, voice people think about DeepFakes. Yeah. And they think about video, but actually voice is a big issue. And you look at the, um, you know, the what happened between Scarlett Johansson and her voice in her, and then open AI rolling out a voice that sounded identical. Sounds like her. [00:13:59] Vince Menzione: Yeah. [00:13:59] Ashleigh Vogstad: To Scarlett Johansen and, and where that went. [00:14:01] Ashleigh Vogstad: It’s, it, this is a new ground for, for everybody that we’re going through right now. [00:14:07] Vince Menzione: It is. We can dive and go in so many different directions, but let’s talk about marketing and advertising since that’s kind of. Transcends core, and a lot of the people that watch and listen to us are in the partnership world. [00:14:22] Vince Menzione: They’re leading organizations, they own organizations, the the chief executives or CVPs of organizations. Let’s talk about advertising and where that’s going. [00:14:32] Ashleigh Vogstad: Yeah, great. [00:14:33] Vince Menzione: Yeah, [00:14:33] Ashleigh Vogstad: I mean, uh, I love Marshall McCluen. He’s a Canadian theor, uh, media theorist, and in 1964, he very famously said, the medium is the message. [00:14:43] Ashleigh Vogstad: And what that really means when you peel back the layers is that every type of communication medium has these inherent biases. And I think what we’re experiencing right now is this new medium of artificial intelligence, and I’m really interested in exploring what that means for the media world. So. If I gonna take you back to 1997, there’s this really famous, the Innovator’s Dilemma. [00:15:10] Ashleigh Vogstad: Yes. Kind of a classic business 1 0 1 type book by Clayton Christensen. Yes. And he talks about this theory of disruption where new technologies, emerging technologies start at the low end of the market. They gain this momentum and they eventually displace incumbents. And you know, sometimes seemingly out of nowhere. [00:15:28] Vince Menzione: Yeah. And Microsoft was a good example of this at that time. [00:15:32] Ashleigh Vogstad: Def, [00:15:32] Vince Menzione: yeah. [00:15:33] Ashleigh Vogstad: All the big players. All the big players. I mean, Google go for search as well, right? So that’s one of the classic examples. And so. If we look at storytelling technology, you have things like chat, GBT and Sora entering the scene. And in the beginning, you know, they’re producing a shitty first draft. [00:15:51] Ashleigh Vogstad: Uh, you know, it’s things like post-apocalyptic dogs with five finger human beings. Yeah. Things like this. But, you know, and they really lacked emotional resonance. But as we all know. That’s not the case anymore. No, it’s [00:16:05] Vince Menzione: not. [00:16:06] Ashleigh Vogstad: AI is increasingly producing content that is very powerful and is starting to resonate with people. [00:16:13] Ashleigh Vogstad: You know, I’m definitely not a neuroscientist, but if we, we look into the neuroscience, it’s your cortical sal circuit that. Kind of is responsible for pattern recognition and it compares what you’re seeing in the real world with what you expect to see. So when you take this into a space of advertising, you know, if there’s an ad that is AI generated, that is just weird and kind of. [00:16:38] Ashleigh Vogstad: Tweaking for you. [00:16:39] Vince Menzione: Like that robot we were talking about earlier, [00:16:41] Ashleigh Vogstad: like the robot we were Exactly, yeah. Like Sophia, you enter what psychologists call the uncanny valley, so it’s like what you’re looking at isn’t exactly what you’re expecting to see and the Spidey sense is, is tweaking. You know, that’s a low place of emotional resonance. [00:16:58] Ashleigh Vogstad: This world is changing really, really quickly and we’re seeing AI generated media make huge impacts in the market Now, tools like Luma Dream Machine, I mean, it’s incredible what they can achieve today. [00:17:11] Vince Menzione: It’s fascinating. We see it in, you know, I spend a lot of time on LinkedIn. That’s sort of the world of our business community, and you can very easily detect when someone is doing a post. [00:17:22] Vince Menzione: Or they’re writing an art, whatever they’re doing. Right. Some type of draft of something. Uh, and you can tell when it’s ai, I mean, it’s so easy to tell, and even people are generating reports and claiming that their research papers or studies or whatever they call them, uh, and it’s AI generated and it’s just the authenticity isn’t there. [00:17:39] Vince Menzione: The, the sense that this is real. That it can be trusted is not there. And I think trust is what we’re talking about here too, as well. [00:17:47] Ashleigh Vogstad: Yeah. I mean, let’s go to authenticity ’cause that’s super important. Yeah. And I know a lot of your listeners, you come from the hyperscaler world of partnerships. You need to have that differentiated, better together story. [00:17:59] Ashleigh Vogstad: Yeah. It’s really important to have an authentic voice in market. And I think about that also in terms of platforms and channels. We’re seeing a decrease in certain major social media platforms, and yet Substack spiked 48% in monthly active users last month. [00:18:15] Vince Menzione: That’s [00:18:16] fascinating. [00:18:16] Ashleigh Vogstad: Um, you know, and I think that one of the reasons is it’s viewed as a more authentic channel where you’re getting thought leadership from people that you’re, you know, genuinely interested in hearing their, their points of view. [00:18:28] Ashleigh Vogstad: And I think that’s really an important piece in here. [00:18:31] Vince Menzione: Yeah, you mentioned this yesterday and you had me thinking about it as well because we have used LinkedIn for everything internally, our newsletter, which has been around for six or seven years now. But that Substack is really, and I go to Substack too, to, if I really wanna dig in on a topic. [00:18:47] Ashleigh Vogstad: Mm. [00:18:47] Vince Menzione: And there’s a particular author that I like their point of view, I’ll follow, I’ll follow them on Substack. [00:18:53] Ashleigh Vogstad: Yeah. I mean, and this comes, maybe brings us around to who is the buyer and who is the audience, and who do we need to be thinking about when we’re designing sales and marketing programs. And really we’re, we’re shifting into the place of the Gen Z buyer by 20 30, 70 5% of buyers are gonna be Gen Z. [00:19:12] Ashleigh Vogstad: They’re gonna control 12 trillion in. Spend [00:19:16] Vince Menzione: by 2030. ’cause we, we’ve been, we’ve been saying that the millennial is the new buyer the last three years. I think Jay said it right here at this stage. [00:19:23] Ashleigh Vogstad: Mm. [00:19:24] Vince Menzione: Um, so now it’s Gen Z. [00:19:27] Ashleigh Vogstad: And they’re buying online. Yeah, they’re buying in marketplaces. Yeah. So a stat recently was that roughly half of them made purchases on the social platforms of YouTube, Instagram, or TikTok in the last month. [00:19:39] Ashleigh Vogstad: I mean, that buyer behavior of being inside. Social type application and directly making a purchase. And I think in the B2B world, we need to take lessons from here and start thinking more front and center than we even have been around marketplaces. I mean, part of my reason for being in Silicon Valley this week was to celebrate a $12 million transaction that happened via Marketplace and two years ago that would’ve been a huge deal. [00:20:06] Ashleigh Vogstad: Huge, [00:20:07] Vince Menzione: huge. [00:20:07] Ashleigh Vogstad: And, and it still is a really big deal, but these things are becoming. More and more common experiences. Very much so. We need to be there and in that conversation. [00:20:16] Vince Menzione: So how are you thinking about it? How are you directing your clients to behave or act around it? What are you, what are you doing exactly that we could take to this community perhaps and share with them. [00:20:28] Ashleigh Vogstad: I’ll bring it back to the authenticity piece because you need to have a product that delivers value first and foremost. There is, there is no substitution for that. Yeah, and what I would say is. One of my professors at Oxford, Eric Zow, he has this theory that I’m really digging into and finding very fascinating, which is that for the last several decades we’ve been in the attention economy, and that’s shifting to the trust economy. [00:20:55] Ashleigh Vogstad: Now the attention economy is about selling to human beings. Yeah. It’s about the, the business model is essentially that you need human being eyeballs on lists of recommendation links. Yeah. Whether that’s from Google or from, you know, searching, shopping on Amazon, you get this list of recommendation links and the economic engine that drives that business model is advertising. [00:21:19] Ashleigh Vogstad: Now, if you look at something like the Amazon versus Perplexity lawsuit, the whole underlying premise is around the shift of no longer selling to humans directly, but of selling to machines, or in other words, agents who are making purchases, s on behalf on your behalf. And an agent isn’t going to be razzle dazzled by some inauthentic story. [00:21:44] Vince Menzione: Yeah. [00:21:44] Ashleigh Vogstad: They’re gonna be looking for third party validation on Exactly. You know, they need to be sure that they’re making the right decision. [00:21:51] Vince Menzione: They’re gonna look at surveys, they’re gonna look at customer comments. Like if I went through my Amazon site and I was looking to see what people said about the purchase or the product and specifically Exactly. [00:22:01] Vince Menzione: The agent’s gonna do this on my behalf, is what you’re saying. [00:22:04] Ashleigh Vogstad: This is what I’m saying. Yeah. And, and. I believe that to layer on top of, you know, Eric Z’s philosophy, I’ve been thinking about this in terms of the hyperscaler world, and I think that this is the time to lean into co-selling partnerships. [00:22:18] Ashleigh Vogstad: Yeah, because being third party validated by somebody like AWS Microsoft and having all that co-sell data, what are your recent wins? Yes, that’s really high integrity, trusted data source for an agent to make a purchasing decision, and marketplaces are a key part of that. [00:22:35] Vince Menzione: So we’ll move from AI will take a, a more active role in the marketplace. [00:22:40] Ashleigh Vogstad: I definitely believe so. [00:22:42] Vince Menzione: Which makes total sense. I, you know, we’ve been doing this for nine or 10 years now, and when I was at Microsoft, we started co-selling. In fact, it was, uh, Aaron Feiger was up on stage yesterday talking about it. Right? January of 2016, co-selling began. [00:22:55] Ashleigh Vogstad: Mm. [00:22:56] Vince Menzione: And there were only a few companies doing it. [00:22:59] Vince Menzione: Right. So she worked with one of the very first ones that were doing it. Uh, the challenge we have today is there are tens of thousands of partner organizations in the marketplace that are all trying to get the attention of the Microsoft sellers. Hmm. As, or the Google sellers or the AWS sellers and tell their story. [00:23:19] Vince Menzione: And a seller only has so many minutes in a day, they have a quota that they have to hit. These quotas are tens, if not hundreds of millions of dollars of annual quota of cloud consumption. And I wanna sell my $50,000 widget, whatever it is. Yeah. Right. And I, I don’t understand why I’m not getting a callback. [00:23:38] Vince Menzione: And this, this is the dilemma we’ve faced because of, because of this, uh, scarcity of time and this over overwhelming of tech, you know. Tech, tech buyers trying to make this all happen, so now the AI can come in and help me solve for it as a seller, right? [00:23:55] Ashleigh Vogstad: The AI is definitely acting as an interface to make recommendations to field sellers in different organizations and. [00:24:04] Ashleigh Vogstad: To, to kind of take this on a, a tangent. Dupes. So a dupe. I know people of my generation, we’d think about this like a knockoff Right. You know, a knockoff handbag. [00:24:15] Vince Menzione: Yep. [00:24:15] Ashleigh Vogstad: Dupes have exploded. [00:24:16] Vince Menzione: Fake. Fake Rolexes. [00:24:18] Ashleigh Vogstad: Exactly. The fake Rolex for sure. And I think it was in December, P WC rolled out a survey. 81% of Gen Z were planning to purchase a dupe this holiday season. [00:24:29] Vince Menzione: That’s wild. [00:24:30] Ashleigh Vogstad: Dupes can be, you know, we gave luxury, good examples, but Louis [00:24:34] Vince Menzione: Vuitton and yeah. So, [00:24:35] Ashleigh Vogstad: but furniture, these sorts of things. And the important takeaway here for tech is the same principle will land, is that people are looking for value out of a product, not necessarily a name brand. AI is accelerating this whole process, and agents are gonna be looking at the same thing. [00:24:56] Ashleigh Vogstad: They’re looking for that authenticity in terms of the actual product value. So, you know, beware there’s lots of disruption happening in the market right now with this dupe mentality, which is actually a cultural shift talking about I appreciate value over a superficial. Brand name. In some cases, there’s also a, a small contrary trend where certain luxury goods are rising because yes, things are never that simple. [00:25:22] Vince Menzione: So you work with a lot of these tech companies, a lot of SaaS companies, is we, we call them ISVs, we also call them, uh, software development companies. Now we keep changing these acronyms around. Uh, there’s been a lot of, uh, consternation in that segment, I would say, around ai. Right, because a lot of them are getting told that they’ll be outta business in a few years. [00:25:43] Vince Menzione: Mm-hmm. I think Satya Nadella famously said this last year that SAS will go away. Right? He’s predicting the demise. How do you help some of these organizations to differentiate? And there’s some of these are huge value organizations. We have have them in the room with us, ServiceNow and Veeam and Adobe. [00:26:01] Vince Menzione: Um, how do you help them achieve their results? ’cause that’s what you, you know, your organization is really helping these organizations to achieve their pinnacle as a partner. What do you, what do you say to them now and how do you help them through this time? [00:26:16] Ashleigh Vogstad: I’m on the side of the fence that I really can’t see an organization ripping out something like Salesforce, Adobe, ServiceNow. [00:26:24] Vince Menzione: Agreed. [00:26:24] Ashleigh Vogstad: I mean that the amount of change management and. The extent to which these, these platforms are embedded, actually running and operating organizations. I personally, if, if we’re calling those companies, SaaS companies, I don’t agree that that layer is gonna go away. I mean, we’re seeing these organizations lean into AI in a huge way to borrow Microsofts. [00:26:50] Ashleigh Vogstad: Term, you know, they’re all becoming frontier firms. [00:26:54] Vince Menzione: Yes. [00:26:54] Ashleigh Vogstad: So where I would go to, to answer that question, we do work with many, you know, organizations on that caliber, on things like their marketplace strategy on how to light up the fields of different hyperscalers. It really does come down to things like having a strong drumbeat with the Microsoft field, celebrating your win stories. [00:27:15] Ashleigh Vogstad: Maybe that’s where I’ll land as Please do the marketer, because it sounds so simple, and I don’t know why we kind of continue to come back to this, but we’re talking about that third party validation and really, um, in order to have that, like what the hyperscalers want is you jointly celebrating success. [00:27:36] Ashleigh Vogstad: Here’s the kicker. Publicly. [00:27:38] Vince Menzione: Publicly, [00:27:39] Ashleigh Vogstad: you know, you need a customer story on your website, a press release that contains a quote from your customer. Ideally, also a quote from an executive at one of the hyperscalers. Like, actually lean in to live the value of your better together story. And when you do that, when you, when it comes around to partner of the year time, and we talk to you about, okay, what client stories are we gonna feature? [00:28:03] Ashleigh Vogstad: We’re even gonna know because when we Google you, we can see the public press of the joint wins that you’ve been celebrating. And I can tell you that that is a huge indicator on whether or not you’re well-placed to be in the 4% of partners who actually win Partner of the Year award’s. [00:28:20] Vince Menzione: Fascinating to me. [00:28:21] Vince Menzione: ’cause to me it would feel like table stakes maybe ’cause where we sit is ultimate partner and where this room sits with all the top partners that I just assume that everybody follows that. That, that guidance. [00:28:34] Ashleigh Vogstad: Mm. [00:28:34] Vince Menzione: And so this is really impactful and I want to get here because I know you spent a lot of time here and we’ve talked about it before, but I think the partner of the year awards, when we first met many years ago, that was a you, you’ve expanded the business, but that’s still a core mission and and value that you bring to the community and to the partner ecosystem is helping them through this process. [00:28:55] Vince Menzione: So I know that that’s gonna be coming up soon, so I thought maybe we’d spend a couple moments on that. [00:29:00] Ashleigh Vogstad: Partner of the Year awards, regardless of which partner, I mean, Salesforce has their own awards there. There’s more and more award programs coming out, and they’re a great way to celebrate the incredible work that your organization has done. [00:29:13] Ashleigh Vogstad: Jay McBain is brilliant on this. He’ll talk a lot about the increase in valuation. Yeah. The, the increase in stock valuation or the likelihood that if you’re looking to be acquired, that you’re acquired within 12 months of a partner of the year win it. It’s really impressive. There is strong business value there. [00:29:33] Vince Menzione: He like, he likes, he likes to tell the story of that when the award is handed to them and they go back into the audience, that the private equity people are all over them right then and there and making offers. I mean, that’s the visual that you get [00:29:47] Ashleigh Vogstad: and it’s very powerful. Yeah. Very powerful. It’s very powerful and it, it can make it worthwhile to invest in the process, but don’t invest in the process if you haven’t been investing in the process for the 12 months. [00:29:57] Ashleigh Vogstad: Prior, [00:29:58] Vince Menzione: exactly. [00:29:58] Ashleigh Vogstad: The Microsoft field or you we’re talking about Microsoft Partner of the Year Awards. They need to know about your win that that needs to be top of mind for them. Yeah. How much Azure revenue is it driving? Was it a huge marketplace? Build sales and. You know, one of the questions I get asked a ton, everybody wants to know how do we get money out of the hyperscalers? [00:30:20] Ashleigh Vogstad: How do I get access to marketing development funds or all these different programs? Yeah. You know, at Microsoft, some of these programs are like EI and customer investment funds or Azure Accelerate, you know, and there’s millions and millions and millions of dollars in these, these buckets of funds, but. [00:30:36] Ashleigh Vogstad: An interesting point of view is that it’s actually a scorecard metric for many people at Microsoft who have partnership roles for you to be drawing down those funds. [00:30:45] Vince Menzione: Yes. [00:30:45] Ashleigh Vogstad: You know, your interests are actually aligned here, and so again, when it comes to Partner of the Year awards, how much money have you pulled down? [00:30:54] Ashleigh Vogstad: How much have you been an activating partner of key Microsoft programs that they’re pushing? What are you doing with marketplace rewards? How are you resing? Those into your business. These are the types of things that you really wanna be thinking about. Sitting it. You know, this time of year we probably will get the awards were likely be due in July. [00:31:13] Ashleigh Vogstad: They haven’t officially announced timelines, but you’ve got a few months to start moving these pieces into place. [00:31:18] Vince Menzione: And there are quite a few of them. And to your point, Nina, when she was up on stage here yesterday, there were at least 10 or 12 award. Uh. Funding categories that were on her, that were on her slide. [00:31:31] Vince Menzione: Her partner, her partner slide. So, [00:31:33] Ashleigh Vogstad: and what great looks like for a partner is that you understand your end-to-end funnel as it is mapped to Microsoft’s SEM model, the Microsoft customer Engagement model. Mm-hmm. The first stage there, inspire and design. That’s really the marketing space of lead generation. [00:31:50] Ashleigh Vogstad: So how are you generating leads with webinars, in-person, event activations, digital campaigns, and then at the very end, in the fifth column, you have the Microsoft outcomes that you’re driving. Yes. Whether that’s Azure consumed revenue, marketplace build sales, co-pilot, monthly active usage, these sorts of things. [00:32:10] Ashleigh Vogstad: And in each of those SEM swim lanes. There’s Microsoft funding associated to it. And that’s one of the things that Nina Harding was showing yesterday. When and where does it make sense to make requests for EA funds versus Azure accelerate the MCI funding? There’s different workshop proof of concept funding, and those all fall at specific stages in that EM model. [00:32:33] Vince Menzione: And what you’re also pointing out in this conversation is that the co the partners need to understand that mm, they need to understand MM. We talked about it years ago. I’ve had, haven’t had anybody on stage recently talk about m You could probably take us through that if we wanted to devote some time here, uh, and then understand all of those categories and how to access those funds. [00:32:52] Ashleigh Vogstad: Yeah, it’s critical and. The number one place we point partners, if you want a quick overview of what that looks like is to Microsoft’s FY 26 solution playbooks. Nice. They’re available on the web for download. There’s, well, there used to be three, but they’ve added a few agen being, being one. So, so there’s a handful of, they had [00:33:11] Vince Menzione: simplified it, now they’re, now they’re expanding it back again. [00:33:14] Ashleigh Vogstad: Yeah, exactly. I think there’s now a breakout for security as well. Yes. So take a look at those playbooks. It will map programs and incentives very specifically to each solution area and to each sales play that are gonna be available to you. And then we’re always happy to guide people through the details [00:33:32] Vince Menzione: as well. [00:33:32] Vince Menzione: I love that. I love that. And reach out to the. Ashley is just amazing at this process. I’ve, I’ve watched her for years now, work with some of the top, what have become the pinnacle partners of Microsoft and with the award season coming up. So we wanna make sure we have a plug there. But I also wanna talk about like, podcasts with you. [00:33:50] Vince Menzione: Um, you’ve been on this podcast multiple times, been in the studio before doing this, and I understand you have your own podcast now. So tell us about that. [00:33:58] Ashleigh Vogstad: Yeah, Vince, I just wanna say. As a friend and a mentor. You’ve been so inspiring. Thank you. And I think from years ago when we met, there was this seed in my brain of, you know, I, I should really get out there. [00:34:13] Ashleigh Vogstad: And you talk a lot about growth mindset and fear setting is, is one of Tim Ferriss’s terms? Yes. And models. [00:34:21] Vince Menzione: I love Tim Ferris. I’ve been, been a fan of his for 10 years now. So that’s settled. We all got started with this. Sorry. Sorry, I [00:34:26] Ashleigh Vogstad: interrupt. No, no, not at all. [00:34:27] Vince Menzione: Yeah. [00:34:28] Ashleigh Vogstad: And. I think it’s just been, it’s been back there. [00:34:31] Ashleigh Vogstad: Yeah. That I’m really passionate around having voice is how I think about it. And as a marketing agency, we’re really amplifying the voice, um, or helping companies to find their voice, particularly in hyperscaler partnerships. And what better way to assist, you know, authentically the amazing people in our network, in our community and our clients than with our own channel where we can celebrate their stories and success? [00:35:00] Vince Menzione: Very cool. [00:35:01] Ashleigh Vogstad: So the podcast is called Transcending Tech. It’s about [00:35:06] Vince Menzione: very cool transcending tech. Just so you don’t [00:35:08] Ashleigh Vogstad: transcending tech. [00:35:08] Vince Menzione: It’s out there now. [00:35:10] Ashleigh Vogstad: It, we just released our first episode. Okay. I think two days ago. [00:35:13] Vince Menzione: So by the time we’re live, yes. We’ll, we’ll be able to access it. Good. [00:35:17] Ashleigh Vogstad: You will be able to access it. [00:35:18] Ashleigh Vogstad: The first episode is with Alyssa Fit. Patrick from Elastic. [00:35:21] Vince Menzione: Oh my goodness. [00:35:22] Ashleigh Vogstad: And the concept of the podcast, it’s long form and it’s really about getting to the people behind the platforms. [00:35:29] Vince Menzione: Very cool. [00:35:29] Ashleigh Vogstad: And to the stories that transcend technology. So we’re here to get to know the human beings behind. Agents. [00:35:38] Vince Menzione: Yeah. [00:35:38] Ashleigh Vogstad: And taking the time to, to go in deep and really explore that. [00:35:43] Vince Menzione: So I am excited to see all the developments here with the, with the podcast. And you’re gonna be joining us again. You were just here, you in Boca. But you’ll be joining us again in Bellevue. Not too far a little bit. Closer ride or travel, uh, for you to come to Bellevue. [00:35:57] Vince Menzione: We’re gonna be hosting the first ultimate partner live, which is our larger events in this beautiful facility, this new Intercontinental hotel, which is fabulous. And, uh, you’re gonna be taking a more active role. Your leadership around AI is. Palpable and we’re gonna love to have you on stage and talking through some of the changes. [00:36:17] Vince Menzione: I, I suspect by the time we get to Bellevue we’ll have a lot more to talk about. That hasn’t even happened yet. [00:36:23] Ashleigh Vogstad: Yeah, I’m really excited. I’ll have been through my next cohort at at Oxford, kind of coming out hot from there back to the Pacific Northwest, and really excited to just share the learnings and Awesome. [00:36:35] Ashleigh Vogstad: Genuinely. It’s also helping me in my own research, really formulate particularly around the role of ag agentic AI in hyperscaler partnerships. [00:36:43] Vince Menzione: That’s so cool. And then what I’ll say is this, and I don’t know, we on the space perspective, and I’ll, the team will probably hang me for this because we haven’t done it yet, but if you wanna bring the podcast along with you, there might be, we’ll see if we can find an extra room for you to set up. [00:36:58] Vince Menzione: If you wanna do some interviews while you’re. In, at the event. So [00:37:02] Ashleigh Vogstad: you’re so generous, Vince. [00:37:03] Vince Menzione: That’s [00:37:04] Ashleigh Vogstad: amazing. [00:37:04] Vince Menzione: Thank you. Again, I can’t say for certainty yet, but, uh, let’s see, let’s see what happens with that. So, uh, let, let’s, uh, you know, I always, we, we have known each other for years and I just assume everybody knows this amazing Ashley sda. [00:37:19] Vince Menzione: But, um, we always, I like to ask this question because it helps us kind of dig in a little bit about you personally. And it’s my favorite question. I ask all my guests this question now, and it’s, um, you’re hosting a dinner party, Ashley, you are, pick a pace, place, you wanna have this dinner. We could talk about parts of the world. [00:37:36] Vince Menzione: You’ve traveled all extensively. Uh, and you can invite any three people, guests from the present. Or the past to this amazing dinner party you’re throwing. Whom would you invite and why? [00:37:52] Ashleigh Vogstad: It’s a beautiful question, Vince and. Instantly I go to a place in terms of the location, since you asked that part, which was surprising. [00:38:01] Ashleigh Vogstad: I, I like that is my home. I, I love where I live up in Whistler, Canada and [00:38:08] Vince Menzione: I hear it’s beautiful. I haven’t been yet, [00:38:10] Ashleigh Vogstad: it’s so gorgeous and it’s, it’s my own sanctuary. You know, I live on a plane 75% of the time and coming back to that place is really grounding for me. Yes. So, so I would love to have it at, at my home and to invite. [00:38:24] Ashleigh Vogstad: Pippa Malrin would be one. She, Pippa [00:38:26] Vince Menzione: Malrin. [00:38:27] Ashleigh Vogstad: Yeah. She’s sure. I get an advisor to the White House for many administrations. Okay. She’s an economist and she just has really interesting perspective on geopolitics. Uh, I follow her on Substack ’cause she’s a big substack. Okay, now [00:38:41] Vince Menzione: I need to look. This is awesome. [00:38:42] Vince Menzione: The [00:38:43] Ashleigh Vogstad: mal, she’s fantastic. I would say Dr. Lisa Sue, the CEO, Dr. Lisa of a md. [00:38:49] Vince Menzione: Okay. Yes, yes. I know a little bit about her. [00:38:51] Ashleigh Vogstad: So she was one of Time Mag, I think she was the only woman in Time Magazine’s, group of people of the year, which was basically this AI cohort in including, you know, the Elon Musks of the world. [00:39:03] Ashleigh Vogstad: Uh, it’s just so impressive what she’s doing with leadership in a MD. I don’t think it’s as public as. Anybody else who is on the cover of that magazine, but it’s incredibly powerful. [00:39:14] Vince Menzione: Yeah, they’ve made a com uh, turnaround’s probably not the right word, but it seems like they’ve made a tremendous, uh, gains turnaround probably in the last few years. [00:39:23] Ashleigh Vogstad: I would say that many would say turnaround. And then lastly is Dr. Fefe Lee, who. For those in the AI space, particularly AI research space. I mean, she’s arguably number one. Um, she’s leading at Stanford currently. [00:39:37] Vince Menzione: Wow. This is gonna be a heady conversation, but you know, I love conversations. So if you don’t mind, maybe I’ll bring dessert and come, come in for a few moments, maybe do some podcast interviews there. [00:39:48] Vince Menzione: How’s that? [00:39:49] Ashleigh Vogstad: That sounds absolutely perfect, Vince, [00:39:50] Vince Menzione: so, so good. So good to have you here today. So great. Good to have you in the studio again, and, uh, excited for transcends and all the great work you’re doing. Um. This time with ai. I think you, uh, we talked about this a little bit last night. I think you’ve made some really wise, personal and professional decisions about how to lead and how to take this forward and not kind of rest on your laurels, which you see so many organizations do People fear change [00:40:17] Ashleigh Vogstad: Hmm. [00:40:18] Vince Menzione: And you embrace it, which is just, it’s astounding to me that you do that and, um. I look forward to working with you in the future and for years and years to come. So I will ask you one more question though, because we are still at the precipice of these tectonic shifts and we’re still early in 2026. And so for our listeners and our viewers today, what would be the one thing you would tell them that they need to go do now that possibly they haven’t done yet as they prepare for 2026 and beyond? [00:40:52] Ashleigh Vogstad: The generic phrase would be, be curious, but if we want an action, it would be go build an agent. [00:40:59] Vince Menzione: Go build an agent [00:41:00] Ashleigh Vogstad: if, if you haven’t already. Yeah. And, and I’m, yeah. Speaking hopefully to like a business audience, you know, to, to anyone. Yeah. Really, um, find something that is interesting that you’re passionate about. [00:41:12] Ashleigh Vogstad: A, a use case that it doesn’t have to be some big thing. It could be quite mundane, but just something that’s gonna help you in your role. It’s, you know, what is creativity is an interesting question, and I can tell you that sitting down and hands-on keys and actually creating something is, is a beautiful, powerful experience. [00:41:32] Vince Menzione: Yeah. Awesome. All right. We’re all gonna go create agents this weekend, so thank you for listening. Thank you for viewing the Ultimate Guide to partnering on our YouTube channel, ultimate Partner, and on each end of your platforms at the Ultimate Guide to partnering. Thank you for being with us and supporting us all these years. [00:41:50] Vince Menzione: Thank you. Don’t forget, ultimate Partner Live is coming soon, May 11th through the 13th in beautiful Bellevue, Washington. I hope to see you there.

Viktor Gamov talks to Leonid Igolnik (Former CTO at Clari) about his career in B2B SaaS engineering leadership. Leonid's first job: teaching kids Pascal. His challenge: changing buyer behavior and scale complex systems.Books mentioned:► Influence without Authority: https://www.amazon.com/Influence-Without-Authority-Allan-Cohen/dp/0471463302► Drive: https://www.danpink.com/books/drive/► Blink: The Power of Thinking Without Thinking: https://www.amazon.com/Blink-Power-Thinking-Without/dp/0316172324SEASON 2 Hosted by Tim Berglund, Adi Polak and Viktor Gamov Produced and Edited by Noelle Gallagher, Peter Furia and Nurie Mohamed Music by Coastal Kites Artwork by Phil Vo

Welcome to the Scale Your Insurance Agency podcast! Today, we tackle a pressing question: Are you the orchestra conductor of your agency, or are you still the first violinist? In this post, we'll explore the necessary leadership mindset to scale your independent insurance agency, focusing on the transition from being the top producer to leading your team effectively. If you find yourself overwhelmed and doing everything, this guide will help you make the shift toward successful agency scaling.Key takeaways:The conductor of an orchestra represents effective leadership in an agency.Transitioning from operator to leader is essential for scaling.The skills that built your agency won't necessarily help it scale.Machines can remove friction, allowing leaders to design capacity.Accountability is crucial for empowering teams and ensuring execution.Leaders must redesign systems to facilitate growth and efficiency.Trust is built through human interaction, not just automation.Scaling requires simplicity, not complexity.Empowerment without accountability can lead to drift and confusion.Leaders are responsible to their teams, not for them.Chapters:00:00 The Role of Leadership in Scaling Insurance Agencies06:02 Transitioning from Operator to Entrepreneurial Leader11:50 Designing Capacity and Trust in Leadership17:47 Redesigning Systems for Growth24:13 The Importance of Accountability in Leadership30:00 Five Shifts to Become an Entrepreneurial LeaderTo scale your insurance agency effectively, you need to embrace a leadership mindset that prioritizes empowerment, strategic design, and simplicity. The shift from being the first violinist to the orchestra conductor may feel daunting, but it's essential for achieving long-term growth and success. Are you ready to make this transition? Embrace these insights, trust your team, and watch as your agency scales to new heights!Schedule Your Onyx Scaling Session Today: https://upponyx.com/

A 40-year career retrospective of Dame Tracey Emin's work has opened at the Tate Modern in London, featuring many of the artist's most iconic pieces, from her controversial, Turner Prize shortlisted My Bed (1998) to her neon artworks, textiles, bronze sculptures, photos, and paintings. Called A Second Life, it explores the connections and tensions between her early career and the work she's created since 2020, when she was diagnosed with cancer and underwent a huge operation. Tracey joins Anita Rani to discuss her body of work.Student midwives have contacted us to say many of them are struggling to find jobs despite a serious shortage of midwives in the NHS. A new survey from the Royal College of Midwives finds 31% of newly qualified midwives are still not employed in the role, and the majority of those who have found employment are on fixed-term contracts. Nuala McGovern hears from Safia, who is in her final year of midwifery training, and Gill Walton, Chief Executive of the Royal College of Midwives.Molly vs the Machines is a new feature-length documentary that tells the story of Ian Russell and his fight for online safety after his daughter Molly took her own life in 2017 following months of viewing content relating to self-harm and suicide on social media. Molly's friends Charlotte Campbell and Sophie Conlan tell Anita why it was important for them to take part in the film.In collaboration with our Send in the Spotlight podcast, Nuala speaks to Schools Standards Minister Georgia Gould about the government's proposed SEND reforms.Writer and actor Kyla Harris joins Clare McDonnell to discuss reframing disability with her acclaimed BBC comedy We Might Regret This, which she co-created.Presenter: Anita Rani Producer: Dianne McGregor

Adam Ball & Van Connor are back with your ultimate guide to everything cinematic hitting screens for the next seven days - feat. a look at Sirat, Molly vs The Machines, EPiC: Elvis Presley in Concert, Palestine Comedy Club and The Testament of Ann-Lee. Learn more about your ad choices. Visit megaphone.fm/adchoices

Jim talks with cognitive scientist and AI researcher Joscha Bach about the computational and representational foundations of consciousness, mind, and reality. They discuss the phenomenology of waking up and coalescing into a self, language as a representational architecture and natural language as "a genre of music," the brain as a game engine constructing a simulated world, the "feeling of realness" as a hallucination, "to be real means to be implemented" as a criterion for reality, money as an AI and a mechanism for reward allocation, the need for multi-dimensional organizational signaling beyond money, the apparent reversibility of the universe as an emergent observational artifact, the block universe and its incompatibility with stacked emergence, causality as a model property and retrocausality at the level of agents, computation vs. the simulation hypothesis, the brain's object engine and the perceptual choice to see textures vs. named objects, aphantasia and metacognition about perception, why only simulations can be conscious, Christof Koch's shift from physicalism to panpsychism and the unreliability of revelatory mental states, consciousness as second-order perception distinct from selfhood, panpsychism's resurgence and its failure to formalize "the consciousness of a particle," consciousness as happening at neuronal communication speeds, intelligence vs. consciousness as relatively orthogonal dimensions, the Waymo as highly intelligent but not conscious, François Chollet's argument that deploying skills is not itself intelligent, consciousness as a consensus algorithm analogous to blockchain, whether a bacterium or a cat needs a self-model to achieve coherence, emotion and motivation as core to cognition in MicroPsi, Karl Friston's free energy principle and its limits at higher emergent levels, humans as "multicellular at the next level" forming transcendental agents, the global optimum of collectively enacted agency as "God" as the ultimate source of meaning, and much more. Episode Transcript California Institute for Machine Consciousness (CIMC) Principles of Synthetic Intelligence, by Joscha Bach JRS EP 72 - Joscha Bach on Minds, Machines & Magic JRS EP 87: Joscha Bach on Theories of Consciousness - JRS EP Currents 83: Joscha Bach on Synthetic Intelligence Joscha Bach is a cognitive scientist and AI researcher, and the founder of the California Institute for Machine Consciousness. In the past, he researched and taught at Humboldt University of Berlin, the Institute of Cognitive Science in Osnabrück, MIT Media Lab, the Harvard Program for Evolutionary Dynamics and Intel Labs. He has helped build several startups and created the cognitive architecture MicroPsi, which studies the relationship between emotion, motivation and cognition. He currently lives in the Bay area in California.

Before the rise of smartphones, voicemail, and texting, the way we avoided missing important calls was with a tape recorder plugged into the wall. Now nearly extinct, the answering machine used to be standard equipment in most every home. In this episode, we remember this abandoned tech and the role it played in our lives. Patreon » patreon.com/genxgrownupDiscord » GenXGrownUp.com/discordFacebook » fb.me/GenXGrownUpTwitter » GenXGrownUp.com/twitterWebsite » GenXGrownUp.comPodcast » GenXGrownUp.com/podMerchandise » GenXGrownUp.com/merchShop » genxgrownup.com/amazonTheme: “Grown Up” by Beefy » beefyness.com iTunes » itunes.apple.com/us/podcast/genxgrownup-podcast/id1268365641Google » play.google.com/music/listen#/ps/Iuthetoh4i5abybbnn4em36icwiPocket Casts » pca.st/8iuLStitcher » www.stitcher.com/s?fid=146720&refid=stprTuneIn » tunein.com/radio/GenXGrownUp-Podcast-p1020342/Spotify » spoti.fi/2TB4LR7iHeart » www.iheart.com/podcast… Show Notes The Evolution of Answering Machines – An Interactive Timeline » bit.ly/3dlHYUG The History of the Answering Machine » bit.ly/39sgo7a 88 Creative Answering Machine Messages » bit.ly/3whSrZI 21 Funny Answering Machine (Voicemail) Messages » bit.ly/3ub17iY Email the show » podcast@genxgrownup.com Visit us on YouTube » GenXGrownUp.com/yt Learn more about your ad choices. Visit megaphone.fm/adchoices

It's Thursday - the day before a very special day involving a Colin. Need we say more? Before we get to Colin, Jane and Fi cover cheerful train drivers, dobbing in your neighbours, disposing of deceased pets, and the fickle nature of muslin. There are also a few parish notices, including mention of a new playlist… Plus, Ian Russell, father of Molly Russell, discusses the upcoming documentary Molly vs the Machines. Our next book club pick is 'A Town Like Alice' by Nevil Shute.Our most asked about book is called 'The Later Years' by Peter Thornton.You can listen to our 'I'm in the cupboard on Christmas' playlist here: https://open.spotify.com/playlist/1awQioX5y4fxhTAK8ZPhwQIf you want to contact the show to ask a question and get involved in the conversation then please email us: janeandfi@times.radioFollow us on Instagram! @janeandfiPodcast Producers: Eve SalusburyExecutive Producer: Rosie Cutler Hosted on Acast. See acast.com/privacy for more information.

In this episode of the Healthy Living Scottsdale podcast, Coach Adam sits down with Coach Jolie and Coach Brande to break down the pros and cons of free weights vs strength training machines. The team explains why Legacy prioritizes dumbbells, kettlebells, and barbells over traditional gym machines, highlighting the benefits of improved stability, core engagement, coordination, and real-world functional strength. They discuss how free weight training better supports longevity, balance, and confidence both inside and outside the gym, especially as we age. While machines can have a place in early rehabilitation or for absolute beginners, the conversation makes it clear why functional strength training builds a stronger, more capable body for everyday life.

Plus, making the mundane sacred, meditating in a cave, and lowering the ego walls. Michael Pollan is the author of ten books, all of which were New York Times bestsellers. His latest book is A World Appears: A Journey Into Consciousness. In this episode we talk about: How to get over yourself How to reduce rumination How to lower the ego's walls How to elevate mundane tasks The value of what Zen practitioners call "don't know mind" How to reclaim your attention from Big Tech (what Michael calls the "colonizers of consciousness") The value of MDMA-assisted therapy Michael's experiences meditating in a cave Related Episodes: Don't Let This Crisis Go To Waste | Roshi Joan Halifax Get the 10% with Dan Harris app here Sign up for Dan's free newsletter here Follow Dan on social: Instagram, TikTok Subscribe to our YouTube Channel To advertise on the show, contact sales@advertisecast.com or visit https://advertising.libsyn.com/10HappierwithDanHarris  

Investor and entrepreneur Kevin Steuer joins me to examine whether Main Street investors can compete in a market dominated by algorithms—and whether competing is even the right goal.Most investing conversations reduce themselves to slogans: “Just buy index funds” or “Learn to trade like the pros.” This episode does neither. Kevin and I unpack the uncomfortable reality that nearly 90% of U.S. equity volume is now algorithmic—and what that means for individuals trying to generate alpha in a machine-driven market.Kevin shares how he acquired Stock TA, a technical analysis platform that had previously been shut down, and why he chose to rebuild it. We explore trend-following versus value investing, passive allocation versus active sector rotation, and the psychology that sabotages most retail traders long before the market does.The conversation moves beyond tactics into something deeper: the cost of time. At what point does investing become another job? When does persistence turn into hubris? And how do you measure expected value—not just in portfolio returns, but in hours spent chasing marginal gains?This isn't a promise that trading beats indexing. It's a sober look at risk, discipline, asymmetric bets, and the reality that markets don't reward narratives—they reward positioning.The lesson isn't that everyone should trade.It's that if you do, you need structure, probabilities, and the humility to know what game you're actually playing.TL;DR* ~90% of U.S. equity volume is algorithm-driven* Retail traders compete against rule-based systems, not other humans* Passive indexing may outperform most active traders long-term* Trend-following requires discipline—not prediction* False breakouts and stop hunts erode returns* Scaling into and out of positions reduces emotional decision-making* Expected value matters more than win rate* Time spent trading is an invisible cost most ignore* Persistence without edge becomes hubrisMemorable Lines* “The human brain doesn't think like a computer.”* “The price of anything can be anything.”* “Escalator up, elevator down.”* “Trend exhaustion—not emotion—should trigger exits.”* “If investing becomes a job, calculate the hourly rate.”GuestKevin Steuer — Investor and entrepreneurAcquirer and rebuilder of Stock TA, a technical analysis platform focused on trend scores, confluence levels, and sector-based strategy to help Main Street investors navigate algorithmic markets.

Health systems have spent 20 years optimizing for the patient who searches, clicks, and reads. They are not optimizing for the agent that queries, evaluates, and routes. Those are two different audiences — and most organizations are only ready for one of them. The digital front door was built on a human assumption: that discovery begins with a search, passes through a website, and ends in conversion. Agentic AI doesn't use doors. It uses structured pathways, machine-readable attributes, and decision logic that operates entirely outside your owned channel. The routing is already happening. The question is whether health systems are in the decision set - or invisible to it. The infrastructure making this possible isn't speculative. Model Context Protocol (MCP), now an open standard backed by Anthropic, OpenAI, and Google DeepMind, defines how AI agents connect to external tools and data sources. NLWeb, launched by Microsoft in May 2025, turns websites into machine-queryable endpoints. Together, they create an execution layer on top of your digital ecosystem. And most hospital websites aren't built to be legible to it. Chris Boyer and Reed Smith work through what this shift actually requires: Why the patient journey now runs conversation → AI interpretation → machine routing → conversion — and health systems control only the last step What breaks when machines encounter unstructured provider bios, inconsistent service line naming, and scheduling availability gaps Why brand strength built on emotional resonance doesn't translate to machine-readable signals — and what does The gap between "78% of health systems engaged in AI projects" and the 52% that feel operationally ready to implement them What a practical machine readiness audit looks like, and who inside the organization should own it The organizational problem is as hard as the technical one. Marketing owns content but rarely owns schema. IT owns infrastructure but rarely thinks in terms of machine-readable patient experience. Someone has to own machine readiness as a cross-functional problem. Right now, almost no one does. If your digital strategy was designed for the patient who searches, clicks, and reads -  it was not designed for the agent that queries, evaluates, and routes. Mentions From the Show:  Dean Browell on LinkedIn Danny Fell on LinkedIn Reed Smith on LinkedIn Chris Boyer on LinkedIn Chris Boyer website Chris Boyer on BlueSky Reed Smith on BlueSky Learn more about your ad choices. Visit megaphone.fm/adchoices

This week on the SKOd we have the results of a long gestating experiment wherein Ryan Poles' 4 drafts do epic battle with 4 truly simple-minded robots (Excel formulas) ((Travis is an accountant, okay?!)) to see who comes out on top. How obvious have his good picks really been? Could he have honestly done much better on his bad picks? Who wins, man or machine?!

In this week's episode, Leslie Heaney sits down with Vasant Dhar—professor at NYU Stern School of Business and the Center for Data Science at New York University, founder of SCT Capital, and author of Thinking with Machines: The Brave New World of AI.Together, they explore how artificial intelligence evolved, why language prediction changed everything, and what it means now that machines can think alongside humans. The conversation examines the growing divide between those who use AI to sharpen judgment and those who rely on it to think for them, as well as the broader implications for work, education, power, and responsibility.This is a grounded, honest conversation about the power of AI—and how we choose to live with it.Hosted on Ausha. See ausha.co/privacy-policy for more information.

“In this sense, human and AI means a synergy where teams of humans and AI together lead to superior outcomes than either the human or the AI operating in isolation.” – Davide Dell'Anna About Davide Dell'Anna Davide Dell'Anna is Assistant Professor of Responsible AI at Utrecht University, and a member of the Hybrid Intelligence Centre. His research focuses on how AI can cooperate synergistically and proactively with humans. Davide has published a wide range of leading research in the space. Webiste: davidedellanna.com LinkedIn Profile: Davide Dell'Anna University Profile: Davide Dell'Anna What you will learn The core concept of hybrid intelligence as collaborative human-AI teaming, not replacement Why effective hybrid teams require acknowledging and leveraging both human and AI strengths and weaknesses How lessons from human-human and human-animal teams inform better design of human-AI collaboration Key differences between humans and AI in teams, such as accountability, replaceability, and identity The importance of process-oriented evaluation, including satisfaction, trust, and adaptability, for measuring hybrid team effectiveness Why appropriately calibrated trust and shared ethics are central to performance and cohesion in hybrid teams The shift from explainability to justifiability in AI, emphasizing actions aligned with shared team norms and values New organizational roles and skills—like team facilitation and dynamic team design—needed to support successful human-AI collaboration Episode Resources Transcript Ross Dawson: Hi Davide. It’s wonderful to have you on the show. Davide Dell’Anna: Hi Ross, nice to meet you. Thank you so much for having me. Ross: So you do a lot of work around what you call hybrid intelligence, and I think that’s pretty well aligned with a lot of the topics we have on the podcast. But I’d love to hear your definition and framing—what is hybrid intelligence? Davide: Well, thank you so much for the question. Hybrid intelligence is a new paradigm, or a paradigm that tries to move the public narrative away from the common focus on replacement—AI or robots taking over our jobs. While that’s an understandable fear, more scientifically and societally, I think it’s more interesting and relevant to think of humans and AI as collaborators. In this sense, human and AI means a synergy where teams of humans and AI together lead to superior outcomes than either the human or the AI operating in isolation. In a human-AI team, members can compensate for each other’s weaknesses and amplify each other’s strengths. The goal is not to substitute human capabilities, but to augment them. This immediately moves the discussion from “what can the AI do to replace me?” to “how can we design the best possible team to work together?” I think that’s the foundation of the concept of hybrid intelligence. So hybrid intelligence, per se, is the ultimate goal. We aim at designing or engineering these human-AI teams so that we can effectively and responsibly collaborate together to achieve this superior type of intelligence, which we then call hybrid intelligence. Ross: That’s fantastic. And so extremely aligned with the humans plus AI thesis. That’s very similar to what I might have said myself, not using the word hybrid intelligence, but humans plus AI to say the same thing. We want to dive into the humans-AI teaming specifically in a moment. But in some of your writing, you’ve commented that, while others are thinking about augmentation in various ways, you point out that these are not necessarily as holistic as they could be. So what do you think is missing in some of the other ways people are approaching AI as a tool of augmentation? Davide: Yeah, so I think when you look at the literature—as a computer scientist myself, I notice how easily I fall into the trap of only discussing AI capabilities. When I talk about AI or even human-AI teams, I end up talking about how I can build the AI to do this, or how I can improve the process in this way. Most of the literature does that as well. There’s a technology-centric perspective to the discussion of even human-AI teams. We try to understand what we can build from the AI point of view to improve a team. But if you think of human-AI teams in this way, you realize that this significantly limits our vocabulary and our ability to look at the team from a broader, system-level perspective, where each member—including and especially human team members—is treated individually, and their skills and identity are considered and leveraged. So, if you look at the literature, you often end up talking about how to add one feature to the AI or how to extend its feature set in other ways. But what people often miss is looking at the weaknesses and strengths of the different individuals, so that we can engineer for their compensation and amplification. Machines and people are fundamentally different: humans are good at some things, AI is good at others, and we shouldn’t try to negate or hide or be ashamed of the things we’re worse at than AI, and vice versa. Instead, we should leverage those differences. For instance, just as an example, consider memory and context awareness. At the moment, at least, AI is much more powerful in having access to memory and retrieving it in a matter of seconds—AI can access basically the whole internet. But often, when you talk nowadays with these language model agents, they are completely decontextualized. They talk in the same way to millions across the world and often have very little clue about who the specific person is in front of them, what that person’s specific situation is—maybe they’re in an airport with noise, or just one minute from giving a lecture and in a rush. The type of things you might say also change based on the specific situation. While this is a limitation of AI, we shouldn’t forget that there is the human there. The human has that contextual knowledge. The human brings that crucial context. Sometimes we tend to say, “Okay, but then we can build an AI that can understand the context around it,” but we already have the human for that. Ross: Yes, yes. I don’t think that’s what I call the framing. Framing should come from the human, because that’s what we understand—including the ethical and other human aspects of the context, as well as that broader frame. It’s interesting because, in talking about hybrid intelligence, I think many who come to augmentation or hybrid intelligence think of it on an individual basis: how can an individual be augmented by AI, or, for example, in playing various games or simulations, humans plus AI teaming together, collaborating. But the team means you have multiple humans and quite probably multiple AI agents. So, in your research, what have you observed if you’re comparing a human-only team and a team which has both human and AI participants? What are some of the things that are the same, and what are some of the things that are different? Davide: Yes, this is a very interesting question. We’ve recently done work in collaboration with a number of researchers from the Hybrid Intelligence Center, which I am part of. If you’re not familiar with it, the Hybrid Intelligence Center is a collaboration that involves practically all the Dutch universities focused on hybrid intelligence, and it’s a long project—lasting around 10 years. One of the works we’ve done recently is to try to study to what extent established properties of effective human teams could be used to characterize human-AI teams. We looked at instruments that people use in practice to characterize human teams. One of them is called the Team Diagnostic Survey, which is an instrument people use to diagnose the strengths and weaknesses of human teams. It includes a number of dimensions that are generally considered important for effective human teams. These include aspects like members demonstrating their commitment to the team by putting in extra time and effort to help it succeed, the presence of coaches available in the team to help the team improve over time, and things related to the satisfaction of the members with the team, with the relationships with other members, and with the work they’re doing. What we’ve done was to study the extent to which we could use these dimensions to characterize human-AI teams. We looked at different types of configurations of teams—some had one AI agent and one human, others had multiple agents and multiple humans, for example in a warehouse context where you have multiple robots helping out in the warehouse that have to cooperate and collaborate with multiple humans. We tried to understand whether the properties of—by the way, we also looked at an interesting case, which is human-animal-animal teams, which is another example that’s interesting in the context of hybrid intelligence. You see very often in human-animal interaction—basically two species, two alien species—interacting and collaborating with each other. They often manage to collaborate pretty effectively, and there is an awareness of what both the humans and the animals are doing that is fascinating, at least for me. So, we tried to analyze whether properties of human teams could be understood when looking at human-AI teams or hybrid teams, and to what extent. One of the things we found is that some concepts are very well understood and easily applicable to different types of hybrid teams. For example, the idea of interdependence—the fact that members in the team, in order to be a team, need to be mutually dependent, at least to some extent. Otherwise, if they’re all doing separate jobs, there’s a lack of common goal. There are also things related to having a clear mission or a clear objective as a team, and aspects related to the possibility of exhibiting autonomy in the operation of the team and taking initiative. Also, the presence and awareness of team norms, like a shared ethical code or shared knowledge about what is appropriate or not. These were things that we found people could easily understand and apply to different configurations of teams. Ross: Just actually, one thing—I don’t know if you’re familiar with the work of Mohammad Hussain Johari, who did this wonderful paper called “What Human-Horse Interactions May Teach Us About Effective Human-AI Interactions.” Again, these are the cases where we can have these parallels—learning how to do human-AI interactions from human-human and human-animal interactions. But again, it comes back to that original question: what is the same? I think you described many of those facets of the nature of teams and collaboration, which means they are the same. But there are, of course, some differences. One of the many differences is accountability, essentially, where the AI agents are not accountable, whereas the humans are. That’s one thing. So, this allocation of decision rights across different participants—human and AI—needs to take into account that they’re not equal participants. Humans have accountability, and AI does not. That’s one possible example. Davide: Yeah, definitely. I totally agree, and I remember the paper you mentioned. I agree that human-animal collaboration is a very interesting source of inspiration. When looking at this paper, we looked at the case of shepherds and shepherd dogs. I didn’t know much about it before, but then I started digging a little bit. Shepherd dogs are trained at the beginning, but over time, they learn a type of communication with the shepherd. Through whistles, the shepherd can give very short commands, and then the shepherd dogs—even in pairs—can quickly understand what they need to do. They go through the mountains, collect all the sheep, and bring them exactly as intended by the shepherd, with very little need for words or other types of communication. They manage to achieve their goals very effectively. So, I think we have a lot to learn from these cases, even though it’s difficult to study. But just to mention differences, of course—one of the things that emerged from this paper is the inherent human-AI asymmetry. Like you mentioned, accountability is definitely one aspect. I think overall, we should always give the human a different type of role in the team, similar to the shepherd and the shepherd dogs. There is some hierarchy among the members, and this makes it possible for humans to preserve meaningful control in the interactions. This also implies that different rules or expectations apply to different team members. Beyond these, there is asymmetry in skills and capabilities, as we mentioned earlier, and also in aspects related to the identity of the members. For instance, some AI could be more easily replaceable than humans. Think, for example, of robots in a warehouse. In a human team, you wouldn’t say you “replace” a team member—it’s not the nicest way to say you let someone go and bring someone else in. But with robots, you could say, “I replace this machine because it’s not working anymore,” and that’s fine. We can replace machines with little consequence, though this doesn’t always hold, because there are studies showing that people get attached to machines and AI in general. There was a recent case of ChatGPT releasing a new version and stopping the previous one, and people complained because they got attached to the previous version. So, in some cases, replacing the AI member would work well, but in others, it needs to be done more carefully. Ross: So one of the other things looked at is the evaluation of human-AI teams. If we’re looking at human teams and possibly relative performance compared to human-AI teams, what are ways in which we can measure effectiveness? I suppose this includes not just output or speed or outcomes, but potentially risk, uncertainty, explainability, or other factors. Davide: Yes, this is an interesting question, and I think it’s still an open question to some extent. From the study I mentioned earlier, we looked at how people measure human team effectiveness. There are aspects concerning, of course, the success of the team in doing the task, but these are not the only measures of effectiveness that people consider in human teams. People often consider things related to the satisfaction of the members—with their teammates, with the process of working together, and with the overall goals of the team. This often leads to reflection from the team itself during operation, at least in human teams, where people reassess and evaluate their output throughout the process to make sure satisfaction with the process and relationships goes well over time. In general, there are aspects to measure concerning the effectiveness of teams related to the process itself, which are often forgotten. It’s a matter, at least from a research point of view, of resources, because to evaluate a full process over time, you need to run experiments for longer periods. Often people stop at one instant or a few interactions, but if you think of human teams, like the usual forming, storming, norming, and performing, that often goes over a long time. Teams often operate for a long time and improve over time. So, the process itself needs to be monitored and reassessed over time. This is a way to also measure the effectiveness of the team, but over time. Ross: Interesting point, because as you say, the dynamics of team performance with a human team improve as people get to know each other and find ways of working. They can become cohesive as a team. That’s classically what happens in defense forces and in creating high-performance teams, where you understand and build trust in each other. Trust is a key component of that. With AI agents, if they are well designed, they can learn themselves or respond to changing situations in order to evolve. But it becomes a different dynamic when you have humans building trust and mutual understanding, where that becomes a system in which the AI is potentially responding or evolving. At its best, there’s the potential for that to create a better performing team, but it does require both the attitudes of the humans and well the agents. Davide: Related to this—if I can interrupt you—I think this is very important that you mentioned trust. Indeed, this is one of the aspects that needs to be considered very carefully. You shouldn’t over-trust another team member, but also shouldn’t under-trust. Appropriate trust is key. One of the things that drives, at least in human teams, trust and overall performance is also team ethics. Related to the metrics you mentioned earlier, the ability of a team to gather around a shared ethical code and stick to that, and to continuously and regularly update each other’s norms and ensure that actions are aligned with the shared norms, is crucial. This ethical code significantly affects trust in operation. You can see it very easily in human teams: considering ethical aspects is essential, and we take them into account all the time. We respect each other’s goals and values. We expect our collaborators to keep their promises and commitments, and if they cannot, they can explain or justify what they are doing. These justifications are also a key element. The ability to provide justifications for behavior is very important for hybrid teams as well. Not only the AI, but also the human should be able to justify their actions when necessary. This is where the concept of hybrid teams and, in general, hybrid intelligence requires a bit of a philosophical shift from the traditional technology-centric perspective. For example, in AI, we often talk about explainability or explainable AI, which is about looking at model computations and understanding why a decision was made. But here, we’re talking about a different concept: justifiability, which looks at the same problem from a different angle. It considers team actions in the context of shared values, shared goals, and the norms we’ve agreed upon. This requires a shift in the way we implement AI agents—they need to be aware of these norms, able to learn and adapt to team norms, and reason about them in the same way we do in society. Ross: Let’s say you’ve got an organization and they have teams, as most organizations do, and now we’re moving from classic human teams to humans plus AI teams—collaborative human-AI teams. What are the skills and capabilities that the individual participants and the leaders in the teams need to transition from human-only teams to teams that include both humans and AI members? Davide: This is a complicated question, and I don’t have a full answer, but I can definitely reflect on different skills that a hybrid team should have. I’m thinking now of recent work—not published yet—where we started moving from the quality model work I mentioned earlier towards more detailed guidelines for human-AI teams. There, we developed a number of guidelines for organizations for putting in place and operating effective teams. We categorized these guidelines in terms of different phases of team processes. For instance, we developed guidelines related to structuring the teamwork—the envisioning of the operations of the team, which roles the team members would have, which responsibilities the different team members should have. Here, I’m talking about team members, but I’m still referring to hybrid teams, so this applies to both humans and AI. This also implies different types of skills that we often don’t have yet in AI systems. For example, flexible team composition is a type of skill required to make it possible at the early stage of the team to structure the team in the right way. There are also skills related to developing shared awareness and aspects related to breaking down the task collaboratively or ensuring a continuous evolution of the team over time, with regular reassessment of the output. If you think of these notions, it’s easy to think about them in terms of traditional organizations, but when you imagine a human-AI team or a small hybrid organization, then this continuous evolution, regular output assessment, and flexible team composition are not so natural anymore. What does it mean for an LLM agent to interact with someone else? Usually, LLM architectures rely on static roles and predefined workflows—you need to define beforehand the prompts they will exchange—whereas humans use much more flexible protocols. We can adjust our protocols over time, monitor what we’re doing, and reassess whether it works or not, and change the protocols. These are skills required for the assistants, but also for the organization itself to make hybrid teaming possible. One of the things that emerges in this recent work is a new figure that would probably come up in organizations: a team designer or a team facilitator. This is not a team member per se, but an expert in teams and AI teammates, who can perhaps configure the AI teammates based on the needs of the team, and provide human team members with information needed about the skills or capabilities of the specific AI team member. It’s an intermediary between humans and AI, with expertise that other human team members may not have, and could help these teams work together. Ross: That’s fantastic. It’s wonderful to learn about all this work. Is there anywhere people can go to find out more about your research? Davide: Yeah, sure. You can look me up at my website, davidedellanna.com. That’s my main website—I try to keep it up to date. Through there, you can see the different projects I’m involved in, the papers we’re working on, both with collaborators and with PhD and master students, who often bring great contributions to our research, even in their short studies. That’s the main hub, and you can also find many openly available resources linked to the projects that people may find useful. Ross: Fantastic. Well, it’s wonderful work—very highly aligned with the idea of hybrid intelligence, and it’s fantastic that you are focusing on that, because there’s not enough people yet focusing in the area. So you and your colleagues are ahead, and I’m sure many more will join you. Thank you so much for your time and your insights. Davide: Thank you so much, Ross. Pleasure to meet you. The post Davide Dell'Anna on hybrid intelligence, guidelines for human-AI teams, calibrating trust, and team ethics (AC Ep33) appeared first on Humans + AI.

The crew is back with another hilarious round of Posted & Toasted, where old social media takes resurface to haunt the station's biggest personalities. From a controversial 2024 pitch to install snow machines in every NFL dome to a 14-year-old "shady" tweet about Chinese food, no one is safe from the archives including a scientific (and heated) debate over whether "big guys" actually feel the cold more than you think. The fun takes a professional turn as the guys break down the NFL Combine, specifically tackling the mystery of Carson Beck. Is the Miami standout a victim of bad timing, or does a lack of "clutch" moments make him a dangerous first-round gamble? Whether you're here for the draft analysis or the debate over the legality of snow blowing, this segment covers the full spectrum of sports and life.

070 - GOAT, Dir. Tyree Dilly / Adam Rosette Sony Pictures Animation Studio has some really wonderful movies under it's belt, namely  2018's Spider-Man: Into the Spider-Verse and 2023's Spider-Man: Across the Spider-Verse as well as 2021's The Mitchells vs the Machines.  All three are pretty excellent movies with emphasis on 2018's Spider-Man: Into the Spider-Verse bringing Sony Pictures Animations back into the scope of being a major player in the animation space once again.   GOAT shares the distinct style and unique visual presentation of the previously mentioned as well as some interesting character designs with some of the strong writing and story beats.  GOAT is certainly odd in its approach but looks amazing and comes together as a movie, though not as the overall quality package as some others.  Kids will love it though! 0:00:00 - Introductions and Banter 0:09:40 - Box Office  0:12:30 - Trailer - The Bride, Dir, Maggie Gyllenhaal 0:20:15 - Movie Recommendation- Spider-Man: Into the Spider-Verse (2018) 0:27:15 - Sony Pictures Animations Filmography  0:49:35 - GOAT, Dir. Tyree Dilly / Adam Rosette 1:24:50 - GOAT: Final Thoughts  Hosted, produced and mixed by Grayson Maxwell and Roger Stillion.  Also Hosted by Christopher Boughan.   Visit the new Youtube channel, "Post Credits Podcast" to watch the video version.   Thank you for listening! Check us out on many podcast services: Apple Podcasts, Amazon Music, Google Podcasts, Spotify, Podbean. Check is out on YouTube for the full video each week: https://www.youtube.com/@Postcreditspodcast1

"Playing Cards" was released back in 1995. These cards shows world events that has come into fulfillment. Events like 9/11, President Trump as a leader and so much more. How could they have known about all these world events? Could it be possible that they somehow knew the future?

"Playing Cards" was released back in 1995. These cards shows world events that has come into fulfillment. Events like 9/11, President Trump as a leader and so much more. How could they have known about all these world events? Could it be possible that they somehow knew the future?

In this segment, Mark is joined by Missouri Attorney General Catherine Hanaway. Hanaway warns businesses to start removing illegal gambling machines and more.

In this episode Andrea Samadi interviews Thoryn Stevens, CEO and founder of Brain.One, about using AI, wearables, biomarkers and evidence-based micro-habits to create personalized brain-health protocols. Watch our full interview on YouTube here https://www.youtube.com/watch?v=r9UN9kev2CE or listen and follow the show notes here https://andreasamadi.podbean.com/e/can-ai-personalize-your-brain-health-inside-brainones-protocols/  What We Covered on EP 386 with Thoryn Stephens The Problem with Generic Wellness Advice Why most health advice fails to translate into sustained behavior change The gap between research findings and real-world application Why optimization must be systematic, not inspirational From Data to Daily Micro-Habits How Brain.One analyzes peer-reviewed research using AI Turning biometrics (HRV, sleep data, metabolic markers) into actionable protocols Why small, consistent micro-habits compound into long-term neuroplastic change Wearables & What Actually Matters The most misunderstood wearable metrics HRV, sleep architecture, and recovery as early indicators of cognitive health How to avoid becoming obsessive with numbers while still using data intelligently Dementia Prevention & Cognitive Longevity Evidence-based strategies inspired by the Lancet dementia prevention framework Why metabolic health and inflammation play a critical role in brain aging Prevention vs. reversal: when to start optimizing brain health Biological Bottlenecks to Human Potential Stress dysregulation as a performance limiter Sleep architecture and glymphatic clearance Metabolic flexibility and mitochondrial function Why emotional regulation remains foundational to cognitive performance AI in Health: Hype vs. Evidence What makes Brain.One's system evidence-constrained How AI can scale personalized health protocols The future of data-driven behavioral optimization

Across every branch of the military, crews depend on their machines for survival — aircraft, ships, and vehicles that become lifelines in combat. But sometimes, certain machines develop reputations that go far beyond normal mechanical trouble. From a Marine Corps helicopter with a deadly past… to a British jump jet plagued by accidents… to a World War I submarine surrounded by tragedy and ghostly sightings, servicemen have long shared stories of war machines that seemed marked by something darker than bad luck. Learn more about your ad choices. Visit megaphone.fm/adchoices

CEO Glow Show Hosted by Sheila Bella, Founder of Pretty Rich Bosses What would happen if you put your beauty business in the hot seat… and had it audited live? In this episode of the CEO Glow Show, Sheila Bella breaks down a lash artist's business in real time and shows exactly how to go from "kind of booked" to fully booked — and eventually building a team. In under 20 minutes, Sheila identifies the real bottleneck holding this business back and explains the three marketing machines every beauty entrepreneur needs: ✔ Visibility ✔ Booking ✔ Service Delivery If you're relying mostly on word-of-mouth… If you're 60–70% booked but not consistently full… If you want to double your income but don't know where to start… This episode is your blueprint. Sheila covers Instagram SEO updates, organic vs. paid reach, email marketing strategy, branding, Google visibility, and why most beauty pros choose renting over building simply because they don't know how to create an automated marketing machine. This is tactical. Strategic. And immediately actionable.