Podcasts about Quality Score

Most aesthetic practices aren't prioritizing before-and-after photos the way they should. Candace Crowe drives home the importance of photography in patient decision-making and shares the best practices for capturing meaningful results while making patients feel comfortable throughout the process. Candace's mission in aesthetics is for everyone in the practice to understand that patient photography is more than just marketing; it's about education, trust, and showcasing real results.About Candace CroweCandace Crowe has worked with aesthetic medical practices throughout the U.S. and Canada since 1999, helping to pioneer the marketing through patient education strategy. She built her firm based on a passion for art, beautiful design and love for the aesthetic patient.Her company, Candace Crowe Design, was created to meet multiple needs in aesthetics. She developed BRAG Book to enhance before-and-after galleries, Advantage Play for digital signage, and a range of digital marketing services, from email campaigns to online ads.BRAG Book is an interactive gallery where patients can log in, favorite photos, and even become leads. More than just a showcase of results, it also ensures authenticity with its Quality Score, which rates photos based on:Industry-standard angle - 20 pointsLighting consistency - 20 pointsLens quality and distortion control - 20 pointsCamera settings and image clarity - 10Patient preparation - 10 pointsLinksConnect with Candace on LinkedInFollow @candacecrowedesign on InstagramLearn more about BRAG Book and Candace Crowe DesignHostTyler Terry, Director of Sales, MedSpaNextechPresented by Nextech, Aesthetically Speaking delves into the world of aesthetic practices, where art meets science, and innovation transforms beauty.With our team of experts we bring you unparalleled insights gained from years of collaborating with thousands of practices ranging from plastic surgery and dermatology to medical spas. Whether you're a seasoned professional or a budding entrepreneur, this podcast is tailored for you.Each episode is a deep dive into the trends, challenges, and triumphs that shape the aesthetic landscape. We'll explore the latest advancements in technology, share success stories, and provide invaluable perspectives that empower you to make informed decisions.Expect candid conversations with industry leaders, trailblazers and visionaries who are redefining the standards of excellence. From innovative treatments to business strategies, we cover it all.Our mission is to be your go-to resource for staying ahead in this ever-evolving field. So if you're passionate about aesthetics, eager to stay ahead of the curve and determined to elevate your practice, subscribe to the Aesthetically Speaking podcast.Let's embark on this transformative journey together where beauty meets business.About NextechIndustry-leading software for dermatology, medical spas, ophthalmology, orthopedics, and plastic surgery at https://www.nextech.com/ Follow Nextech on Instagram @nextechglow

Let's find out which of the 54 Dividend Kings are still great dividend stocks to add to our portfolios. I analyzed all 54 of the current Dividend Kings with my custom Quality Score that looks at the short and long-term track record of Dividend Growth, Revenue Growth, Free Cash Flow Growth, Return on Invested Capital, Gross Profit Margin and the Payout Ratio. Check it out to see which Dividend King is the best. Here is a link to download a free copy of this spreadsheet - https://quality-at-a-fair-price.kit.com/b55c8b290d Quality At A Fair Price - Newsletter: https://substack.com/home/post/p-139973056?source=queue M1 Finance referral link: https://m1.finance/UNbCUpuP36lm Links: Subscribe to my channel: https://www.youtube.com/c/LongacresFinance Patreon: https://www.patreon.com/LongacresFinance Disclaimer: This video is intended for entertainment purposes only and should not be taken as investment advice. #dividendincome #dividends #dividendgrowthinvesting --- Support this podcast: https://podcasters.spotify.com/pod/show/longacresfinance/support

Hey - Today we are going to be talking about different ways to improve your customer quality score on Etsy.

What is your Listing Quality Score and why does it matter? Listen to the full episode for 5 ways to improve your Etsy Listing Quality Score today. LINKS: Learn how to turn your favorites into sales here.

Гость — Лариса Ковалевская, QA-инженер в Авито Путешествиях.О чем болтаем?Узнаем, чем похожи центры QA-компетенций в Авито и Тинькофф. Шлем лучи поддержки всем, кто собирается на откровенный разговор с руководством. Выясняем, как определить и повысить уровень осознанности команды. Хвалим три амиго и делаем важные выводы про культуру качества.Таймкоды:00:32 О чем болтаем2:15 Про работу в Авито Путешествиях и квартиры в Питере4:32 Участие в конференции SQA Days6:19 Команды в Авито Путешествиях9:17 С какими командами работала Лариса10:14 Не надо бояться говорить о проблемах12:27 Центр QA-экспертизы в Авито13:39 QA-комьюнити в Тинькофф15:46 Аудиты16:57 Quality score17:30 Что такое операционное ревью19:29 Дашборды для разных команд21:35 Платформы и дежурства24:17 Разделение на автоматизаторов и ручных тестировщиков25:02 Кто отвечает за неисправные тесты26:18 Как устроены дежурства и спринты29:29 Автоматизируете на стеке разработчиков?30:36 Самая крутая практика31:45 Работа с техдолгом32:29 Спринты-баги33:18 Маша про результаты внедрения Zero bug policy35:27 Уровень осознанности команды37:33 Матрица зрелости команд в Тинькофф38:32 Как честно оценить свою работу40:28 История одного факапа44:03 QA и AI47:44 Можно ли 40 лет проработать в QA48:53 Блиц49:41 Фишка качестваСсылки:Система Quality Score: как оценивать внешнее качество продукта: https://habr.com/ru/companies/avito/articles/767728/Выпуск “Яблоко Ньютона” (про практику Три Амиго): https://music.yandex.ru/album/18910064/track/107152228Канал QA Tinkoff в Телеграме: https://t.me/qa_tinkoffКанал IT's Tinkoff в Телеграме: https://t.me/itstinkoffБольше про карьеру в IT в Тинькофф: https://l.tinkoff.ru/about-it-career

Get Opteo for free for two months - https://opteo.com/pspGoogle Ads Management & Consulting - https://www.chrisschaeffer.comWatch This Episode on YouTube: https://youtu.be/b3AJlS3AVtQSubmit a Question - https://www.paidsearchpodcast.comTwitter - https://twitter.com/PaidSearchPodPrincipals of Google Ads #1 - Strategic Relevance - https://open.spotify.com/episode/6MiKbcaDWQ6aICxH077DhMPrincipals of Google Ads #2 - Phases of Success - https://open.spotify.com/episode/1MTckaxZmPrH29Is5tgBpRPrincipals of Google Ads #3 - Pay Per Value - https://open.spotify.com/episode/7tk9G3EAZ4uZIRhXSvpaXiPrincipals of Google Ads #4 - Proactive & Reactive Management - https://open.spotify.com/episode/5wlnUhkisyETuoetM7C3eMPrincipals of Google Ads #5 - Quality of Traffic versus Quality Score - https://open.spotify.com/episode/5VmDVr5n7TQbw0jG9W9vCNPrincipals of Google Ads #5 - Risk Management - https://open.spotify.com/episode/6As6VjRLDj8cXQqwmLO5qPPrincipals of Google Ads #6 - Risk Management - https://open.spotify.com/episode/6As6VjRLDj8cXQqwmLO5qPPrincipals of Google Ads #7 - Metrics of Success - https://open.spotify.com/episode/20A7I3cef1StKWpxfyUU48Principals of Google Ads #8 - Quality Before Volume - https://open.spotify.com/episode/3jPolVPfr5bEg8VK746D8FPrincipals of Google Ads #9 - Boundaries - https://open.spotify.com/episode/6dxzPNjnwsY9bJbhv3TBFxPrincipals of Google Ads #10 - Account Management - https://open.spotify.com/episode/2ocFPP18wz7HdsTVYRaTD3

Get Opteo for free for two months - https://opteo.com/pspGoogle Ads Management & Consulting - https://www.chrisschaeffer.comWatch This Episode on YouTube: https://youtu.be/5lt1rUDR6IgSubmit a Question - https://www.paidsearchpodcast.comTwitter - https://twitter.com/PaidSearchPodPrincipals of Google Ads #1 - Strategic Relevance - https://open.spotify.com/episode/6MiKbcaDWQ6aICxH077DhMPrincipals of Google Ads #2 - Phases of Success - https://open.spotify.com/episode/1MTckaxZmPrH29Is5tgBpRPrincipals of Google Ads #3 - Pay Per Value - https://open.spotify.com/episode/7tk9G3EAZ4uZIRhXSvpaXiPrincipals of Google Ads #4 - Proactive & Reactive Management - https://open.spotify.com/episode/5wlnUhkisyETuoetM7C3eMPrincipals of Google Ads #5 - Quality of Traffic versus Quality Score - https://open.spotify.com/episode/5VmDVr5n7TQbw0jG9W9vCNPrincipals of Google Ads #5 - Risk Management - https://open.spotify.com/episode/6As6VjRLDj8cXQqwmLO5qPPrincipals of Google Ads #6 - Risk Management - https://open.spotify.com/episode/6As6VjRLDj8cXQqwmLO5qPPrincipals of Google Ads #7 - Metrics of Success - https://open.spotify.com/episode/20A7I3cef1StKWpxfyUU48Principals of Google Ads #8 - Quality Before Volume - https://open.spotify.com/episode/3jPolVPfr5bEg8VK746D8FPrincipals of Google Ads #9 - Boundaries - https://open.spotify.com/episode/6dxzPNjnwsY9bJbhv3TBFxPrincipals of Google Ads #10 - Account Management - https://open.spotify.com/episode/2ocFPP18wz7HdsTVYRaTD3

Get Opteo for free for two months - https://opteo.com/pspGoogle Ads Management & Consulting - https://www.chrisschaeffer.comJoey Bidner - https://joeybidner.com/Watch This Episode on YouTube:  https://youtu.be/IBaaVMfiHvASubmit a Question - https://www.paidsearchpodcast.comTwitter - https://twitter.com/PaidSearchPodPrincipals of Google Ads #1 - Strategic Relevance - https://open.spotify.com/episode/6MiKbcaDWQ6aICxH077DhMPrincipals of Google Ads #2 - Phases of Success - https://open.spotify.com/episode/1MTckaxZmPrH29Is5tgBpRPrincipals of Google Ads #3 - Pay Per Value - https://open.spotify.com/episode/7tk9G3EAZ4uZIRhXSvpaXiPrincipals of Google Ads #4 - Proactive & Reactive Management - https://open.spotify.com/episode/5wlnUhkisyETuoetM7C3eMPrincipals of Google Ads #5 - Quality of Traffic versus Quality Score - https://open.spotify.com/episode/5VmDVr5n7TQbw0jG9W9vCNPrincipals of Google Ads #5 - Risk Management - https://open.spotify.com/episode/6As6VjRLDj8cXQqwmLO5qPPrincipals of Google Ads #6 - Risk Management - https://open.spotify.com/episode/6As6VjRLDj8cXQqwmLO5qPPrincipals of Google Ads #7 - Metrics of Success - https://open.spotify.com/episode/20A7I3cef1StKWpxfyUU48Principals of Google Ads #8 - Quality Before Volume - https://open.spotify.com/episode/3jPolVPfr5bEg8VK746D8FPrincipals of Google Ads #9 - Boundaries - https://open.spotify.com/episode/6dxzPNjnwsY9bJbhv3TBFxPrincipals of Google Ads #10 - Account Management - https://open.spotify.com/episode/2ocFPP18wz7HdsTVYRaTD3

Get Opteo for free for two months - https://opteo.com/pspGoogle Ads Management & Consulting - https://www.chrisschaeffer.comWatch This Episode on YouTube:  https://youtu.be/AtW7tlluOEoSubmit a Question - https://www.paidsearchpodcast.comTwitter - https://twitter.com/PaidSearchPodPrincipals of Google Ads #1 - Strategic Relevance - https://open.spotify.com/episode/6MiKbcaDWQ6aICxH077DhMPrincipals of Google Ads #2 - Phases of Success - https://open.spotify.com/episode/1MTckaxZmPrH29Is5tgBpRPrincipals of Google Ads #3 - Pay Per Value - https://open.spotify.com/episode/7tk9G3EAZ4uZIRhXSvpaXiPrincipals of Google Ads #4 - Proactive & Reactive Management - https://open.spotify.com/episode/5wlnUhkisyETuoetM7C3eMPrincipals of Google Ads #5 - Quality of Traffic versus Quality Score - https://open.spotify.com/episode/5VmDVr5n7TQbw0jG9W9vCNPrincipals of Google Ads #5 - Risk Management - https://open.spotify.com/episode/6As6VjRLDj8cXQqwmLO5qPPrincipals of Google Ads #6 - Risk Management - https://open.spotify.com/episode/6As6VjRLDj8cXQqwmLO5qPPrincipals of Google Ads #7 - Metrics of Success - https://open.spotify.com/episode/20A7I3cef1StKWpxfyUU48Principals of Google Ads #8 - Quality Before Volume - https://open.spotify.com/episode/3jPolVPfr5bEg8VK746D8FPrincipals of Google Ads #9 - Boundaries - https://open.spotify.com/episode/6dxzPNjnwsY9bJbhv3TBFxPrincipals of Google Ads #10 - Account Management - https://open.spotify.com/episode/2ocFPP18wz7HdsTVYRaTD3

Get Opteo for free for two months - https://opteo.com/pspGoogle Ads Management & Consulting - https://www.chrisschaeffer.comWatch This Episode on YouTube:  https://youtu.be/DrIl_ykaG5kSubmit a Question - https://www.paidsearchpodcast.comTwitter - https://twitter.com/PaidSearchPodPrincipals of Google Ads #1 - Strategic Relevance - https://open.spotify.com/episode/6MiKbcaDWQ6aICxH077DhMPrincipals of Google Ads #2 - Phases of Success - https://open.spotify.com/episode/1MTckaxZmPrH29Is5tgBpRPrincipals of Google Ads #3 - Pay Per Value - https://open.spotify.com/episode/7tk9G3EAZ4uZIRhXSvpaXiPrincipals of Google Ads #4 - Proactive & Reactive Management - https://open.spotify.com/episode/5wlnUhkisyETuoetM7C3eMPrincipals of Google Ads #5 - Quality of Traffic versus Quality Score - https://open.spotify.com/episode/5VmDVr5n7TQbw0jG9W9vCNPrincipals of Google Ads #5 - Risk Management - https://open.spotify.com/episode/6As6VjRLDj8cXQqwmLO5qPPrincipals of Google Ads #6 - Risk Management - https://open.spotify.com/episode/6As6VjRLDj8cXQqwmLO5qPPrincipals of Google Ads #7 - Metrics of Success - https://open.spotify.com/episode/20A7I3cef1StKWpxfyUU48Principals of Google Ads #8 - Quality Before Volume - https://open.spotify.com/episode/3jPolVPfr5bEg8VK746D8FPrincipals of Google Ads #9 - Boundaries - https://open.spotify.com/episode/6dxzPNjnwsY9bJbhv3TBFx

Get Opteo for free for two months - https://opteo.com/pspGoogle Ads Management & Consulting - https://www.chrisschaeffer.comWatch This Episode on YouTube:  https://youtu.be/hJEC_OXQeL4Submit a Question - https://www.paidsearchpodcast.comTwitter - https://twitter.com/PaidSearchPodPrincipals of Google Ads #1 - Strategic Relevance - https://open.spotify.com/episode/6MiKbcaDWQ6aICxH077DhMPrincipals of Google Ads #2 - Phases of Success - https://open.spotify.com/episode/1MTckaxZmPrH29Is5tgBpRPrincipals of Google Ads #3 - Pay Per Value - https://open.spotify.com/episode/7tk9G3EAZ4uZIRhXSvpaXiPrincipals of Google Ads #4 - Proactive & Reactive Management - https://open.spotify.com/episode/5wlnUhkisyETuoetM7C3eMPrincipals of Google Ads #5 - Quality of Traffic versus Quality Score - https://open.spotify.com/episode/5VmDVr5n7TQbw0jG9W9vCNPrincipals of Google Ads #5 - Risk Management - https://open.spotify.com/episode/6As6VjRLDj8cXQqwmLO5qPPrincipals of Google Ads #6 - Risk Management - https://open.spotify.com/episode/6As6VjRLDj8cXQqwmLO5qPPrincipals of Google Ads #7 - Metrics of Success - https://open.spotify.com/episode/20A7I3cef1StKWpxfyUU48Principals of Google Ads #8 - Quality Before Volume - https://open.spotify.com/episode/3jPolVPfr5bEg8VK746D8F

Get Opteo for free for two months - https://opteo.com/pspGoogle Ads Management & Consulting - https://www.chrisschaeffer.comWatch This Episode on YouTube:  https://youtu.be/EHSNkUZGJyMSubmit a Question - https://www.paidsearchpodcast.comTwitter - https://twitter.com/PaidSearchPodPrincipals of Google Ads #1 - Strategic Relevance - https://open.spotify.com/episode/6MiKbcaDWQ6aICxH077DhMPrincipals of Google Ads #2 - Phases of Success - https://open.spotify.com/episode/1MTckaxZmPrH29Is5tgBpRPrincipals of Google Ads #3 - Pay Per Value - https://open.spotify.com/episode/7tk9G3EAZ4uZIRhXSvpaXiPrincipals of Google Ads #4 - Proactive & Reactive Management - https://open.spotify.com/episode/5wlnUhkisyETuoetM7C3eMPrincipals of Google Ads #5 - Quality of Traffic versus Quality Score - https://open.spotify.com/episode/5VmDVr5n7TQbw0jG9W9vCNPrincipals of Google Ads #5 - Risk Management - https://open.spotify.com/episode/6As6VjRLDj8cXQqwmLO5qPPrincipals of Google Ads #6 - Risk Management - https://open.spotify.com/episode/6As6VjRLDj8cXQqwmLO5qPPrincipals of Google Ads #7 - Metrics of Success - https://open.spotify.com/episode/20A7I3cef1StKWpxfyUU48

In this episode of The Ecommerce Braintrust, Kiri Masters shares a special replay from "Unpacking the Digital Shelf" webinar,  presented by our friends over at the Digital Shelf Institute, Peter Crosby and Lauren Livak. They are discussing ‘The Walmart Marketplace: Copy and Paste is a Waste!" and are navigating the intricacies of the Walmart Marketplace and why it's not just another Amazon. Guests were Tom Spaven, VP of Marketing at Goodwipes at the time of the recording, and industry expert Lauren Livak on board to discuss the unique challenges and opportunities on this emerging platform.  Whether you're a seasoned seller or new to the ecommerce space, this session is packed with insights on how to tailor your strategy for success in the Walmart sphere.  Make sure you tune in to find out more! In today's episode, Peter, Lauren, Kiri and Tom discuss:   - Walmart's specific product title guidelines and the importance of keyword research and content optimization. - Behavioral differences between Walmart and Amazon consumers, resulting in the need for platform-specific strategies. - The valuable yet underutilized newer tools on Walmart, such as videos and feature sets. - The challenges of updating product pages and the competitive advantage of using tools like Acadia. - Walmart's immersive shopping experience that promotes browsing through collection pages. - The difficulties and significance of obtaining product reviews on Walmart. - The contrast between self-serve ad platforms on Amazon and Walmart. - The disparities between Amazon and Walmart in terms of assortment, basket size, and purchase frequency. - Content quality scores and their impact on Walmart's algorithm. - The necessity for lower-priced products, seller performance, and content quality for better visibility on Walmart. - Attribution and metadata differences critical for Walmart optimization, as opposed to Amazon. - Updates on content quality, attribution weighting, and the importance of strategic cell sheet updates. - Tom Spaven's challenges in syndicating reviews and Lauren Livak's insights into review challenges across retailers. - Kiri Masters delved into advertising on Walmart, including its limitations and opportunities. - The prioritization of data improvement for Walmart Connect and the call for transparency from the platform. - Allocation of resources across omnichannel brands and the distinct growth avenues on Walmart's marketplace. - The cost difference in accessing data from Amazon versus Walmart's Luminate platform. - The advantages of being a one p brand versus a three p brand at Walmart and the online presence implications. - The criticalness of online optimization for retail strategy, highlighted by consumer preferences and the synergy of in-store and online shopping. - The discussion on the increased focus on retail media, its influence on consumer consideration and conversion, and the need for modernizing marketing strategies with a consumer-centric approach. - The potential and challenges of Walmart's grocery focus and Walmart Luminate's data-sharing capabilities.  

Get Opteo for free for two months - https://opteo.com/pspGoogle Ads Management & Consulting - https://www.chrisschaeffer.comWatch This Episode on YouTube:  https://youtu.be/EINOefRZYX4Submit a Question - https://www.paidsearchpodcast.comTwitter - https://twitter.com/PaidSearchPodPrincipals of Google Ads #1 - Strategic Relevance - https://open.spotify.com/episode/6MiKbcaDWQ6aICxH077DhMPrincipals of Google Ads #2 - Phases of Success - https://open.spotify.com/episode/1MTckaxZmPrH29Is5tgBpRPrincipals of Google Ads #3 - Pay Per Value - https://open.spotify.com/episode/7tk9G3EAZ4uZIRhXSvpaXiPrincipals of Google Ads #4 - Proactive & Reactive Management - https://open.spotify.com/episode/5wlnUhkisyETuoetM7C3eMPrincipals of Google Ads #5 - Quality of Traffic versus Quality Score - https://open.spotify.com/episode/5VmDVr5n7TQbw0jG9W9vCNPrincipals of Google Ads #5 - Risk Management - https://open.spotify.com/episode/6As6VjRLDj8cXQqwmLO5qPPrincipals of Google Ads #6 - Risk Management - https://open.spotify.com/episode/6As6VjRLDj8cXQqwmLO5qPPrincipals of Google Ads #7 - Metrics of Success - https://open.spotify.com/episode/20A7I3cef1StKWpxfyUU48

Get Opteo for free for two months - https://opteo.com/pspGoogle Ads Management & Consulting - https://www.chrisschaeffer.comWatch This Episode on YouTube:  https://youtu.be/VQF7GfwSnvUSubmit a Question - https://www.paidsearchpodcast.comTwitter - https://twitter.com/PaidSearchPodPrincipals of Google Ads #1 - Strategic Relevance - https://open.spotify.com/episode/6MiKbcaDWQ6aICxH077DhMPrincipals of Google Ads #2 - Phases of Success - https://open.spotify.com/episode/1MTckaxZmPrH29Is5tgBpRPrincipals of Google Ads #3 - Pay Per Value - https://open.spotify.com/episode/7tk9G3EAZ4uZIRhXSvpaXiPrincipals of Google Ads #4 - Proactive & Reactive Management - https://open.spotify.com/episode/5wlnUhkisyETuoetM7C3eMPrincipals of Google Ads #5 - Quality of Traffic versus Quality Score - https://open.spotify.com/episode/5VmDVr5n7TQbw0jG9W9vCN Principals of Google Ads #5 - Risk Management - https://open.spotify.com/episode/6As6VjRLDj8cXQqwmLO5qP

Get Opteo for free for two months - https://opteo.com/pspGoogle Ads Management & Consulting - https://www.chrisschaeffer.comWatch This Episode on YouTube:  https://youtu.be/SNDiopxGzRASubmit a Question - https://www.paidsearchpodcast.comTwitter - https://twitter.com/PaidSearchPodPrincipals of Google Ads #1 - Strategic Relevance - https://open.spotify.com/episode/6MiKbcaDWQ6aICxH077DhMPrincipals of Google Ads #2 - Phases of Success - https://open.spotify.com/episode/1MTckaxZmPrH29Is5tgBpRPrincipals of Google Ads #3 - Pay Per Value - https://open.spotify.com/episode/7tk9G3EAZ4uZIRhXSvpaXiPrincipals of Google Ads #4 - Proactive & Reactive Management - https://open.spotify.com/episode/5wlnUhkisyETuoetM7C3eMPrincipals of Google Ads #5 - Quality of Traffic versus Quality Score - https://open.spotify.com/episode/5VmDVr5n7TQbw0jG9W9vCN 

Get Opteo for free for two months - https://opteo.com/pspGoogle Ads Management & Consulting - https://www.chrisschaeffer.comWatch This Episode on YouTube:  https://youtu.be/JZaC1PHiU-ESubmit a Question - https://www.paidsearchpodcast.comTwitter - https://twitter.com/PaidSearchPodPrincipals of Google Ads #1 - Strategic Relevance - https://open.spotify.com/episode/6MiKbcaDWQ6aICxH077DhMPrincipals of Google Ads #2 - Phases of Success - https://open.spotify.com/episode/1MTckaxZmPrH29Is5tgBpRPrincipals of Google Ads #3 - Pay Per Value - https://open.spotify.com/episode/7tk9G3EAZ4uZIRhXSvpaXiPrincipals of Google Ads #4 - Proactive & Reactive Management - https://open.spotify.com/episode/5wlnUhkisyETuoetM7C3eMPrincipals of Google Ads #5 - Quality of Traffic versus Quality Score - https://open.spotify.com/episode/5VmDVr5n7TQbw0jG9W9vCN 

Get Opteo for free for two months - https://opteo.com/pspGoogle Ads Management & Consulting - https://www.chrisschaeffer.comJoey Bidner - https://joeybidner.com/Watch This Episode on YouTube:  https://youtu.be/HGAe5gQZoS4Submit a Question - https://www.paidsearchpodcast.comTwitter - https://twitter.com/PaidSearchPodPrincipals of Google Ads #1 - Strategic Relevance - https://open.spotify.com/episode/6MiKbcaDWQ6aICxH077DhMPrincipals of Google Ads #2 - Phases of Success - https://open.spotify.com/episode/1MTckaxZmPrH29Is5tgBpRPrincipals of Google Ads #3 - Pay Per Value - https://open.spotify.com/episode/7tk9G3EAZ4uZIRhXSvpaXiPrincipals of Google Ads #4 - Proactive & Reactive Management - https://open.spotify.com/episode/5wlnUhkisyETuoetM7C3eMPrincipals of Google Ads #5 - Quality of Traffic versus Quality Score - https://open.spotify.com/episode/5VmDVr5n7TQbw0jG9W9vCN 

In this episode Kaleen starts off with a rant on movement vs. fitness and how they are the same and how they aren't. Then, she and Kelly dive into all things Flexia Movement Quality Score (MQS) including: How the MQS is calculated The Zone of Progress What you see in a Flexia after class report Why Pilates metrics can make all the difference in your practice

Get Opteo for free for two months - https://opteo.com/pspGoogle Ads Management & Consulting - https://www.chrisschaeffer.comWatch This Episode on YouTube:  https://youtu.be/XvbwHg_HEjASubmit a Question - https://www.paidsearchpodcast.comTwitter - https://twitter.com/PaidSearchPodPrincipals of Google Ads #1 - Strategic Relevance - https://open.spotify.com/episode/6MiKbcaDWQ6aICxH077DhMPrincipals of Google Ads #2 - Phases of Success - https://open.spotify.com/episode/1MTckaxZmPrH29Is5tgBpRPrincipals of Google Ads #3 - Pay Per Value - https://open.spotify.com/episode/7tk9G3EAZ4uZIRhXSvpaXiPrincipals of Google Ads #4 - Proactive & Reactive Management - https://open.spotify.com/episode/5wlnUhkisyETuoetM7C3eMPrincipals of Google Ads #5 - Quality of Traffic versus Quality Score - https://open.spotify.com/episode/5VmDVr5n7TQbw0jG9W9vCN 

Get Opteo for free for two months - https://opteo.com/pspGoogle Ads Management & Consulting - https://www.chrisschaeffer.comWatch This Episode on YouTube:  https://youtu.be/C4uOJPL0uEESubmit a Question - https://www.paidsearchpodcast.comTwitter - https://twitter.com/PaidSearchPodPrincipals of Google Ads #1 - Strategic Relevance - https://open.spotify.com/episode/6MiKbcaDWQ6aICxH077DhMPrincipals of Google Ads #2 - Phases of Success - https://open.spotify.com/episode/1MTckaxZmPrH29Is5tgBpRPrincipals of Google Ads #3 - Pay Per Value - https://open.spotify.com/episode/7tk9G3EAZ4uZIRhXSvpaXiPrincipals of Google Ads #4 - Proactive & Reactive Management - https://open.spotify.com/episode/5wlnUhkisyETuoetM7C3eMPrincipals of Google Ads #5 - Quality of Traffic versus Quality Score - https://open.spotify.com/episode/5VmDVr5n7TQbw0jG9W9vCN 

Get Opteo for free for two months - https://opteo.com/pspGoogle Ads Management & Consulting - https://www.chrisschaeffer.comWatch This Episode on YouTube:  https://youtu.be/qyXcR-ZH8FASubmit a Question - https://www.paidsearchpodcast.comTwitter - https://twitter.com/PaidSearchPodPrincipals of Google Ads #1 - Strategic Relevance - https://open.spotify.com/episode/6MiKbcaDWQ6aICxH077DhMPrincipals of Google Ads #2 - Phases of Success - https://open.spotify.com/episode/1MTckaxZmPrH29Is5tgBpRPrincipals of Google Ads #3 - Pay Per Value - https://open.spotify.com/episode/7tk9G3EAZ4uZIRhXSvpaXiPrincipals of Google Ads #4 - Proactive & Reactive Management - https://open.spotify.com/episode/5wlnUhkisyETuoetM7C3eM

What is quality score?What if I told you that you could save money and earn discounts on Google Ads? Would you be interested?Join our host, Toby Rosen, to find out what quality score really is. I'm going to walk you through what Quality Score is, why you should care about it, and how it can literally pay off to have good Quality Scores. You'll learn how key factors such as click-through rates, ad relevance, and landing page quality affect your score.From the episode: Google's Quality Score For more, visit https://rosenadvertising.comSupport the show

The RBA holds rates; Israel Gaza and oil; Dumb Money v Wall Street; Joe Aston quits; HVN SD update; Red October; Pulled Pork on SXE; Quality Score vs QAV Score; How TK manages market downturns when leveraged; how TK plans to live off his portfolio in retirement in down years; why was beginning of month chosen for josephines and not a rolling 30 day price; 'value trap' tool; the performance of our personal portfolios for this financial year vs the DP; performance of high v low ADT stocks.

In this podcast episode, Kiri delves into the unique aspects of Walmart's marketplace and why simply copying and pasting content from Amazon won't yield meaningful results.  She explores Walmart's Listing Content score and its impact on visibility, sales, and conversion. Learn why increasing the quality score from 70% to 90% can lead to a 13% increase in conversion and how to optimize your listing content for maximum success on Walmart. Kiri also discusses the differences in the content breakdown between Walmart and Amazon, along with the recent changes implemented by Walmart. Tune in as we unravel the intricacies of the Walmart algorithm and why it's worth considering Walmart.com as a channel for ecommerce growth. Whether you're a brand looking to expand your online presence or a seller seeking a comprehensive understanding of the Walmart marketplace, this episode is packed with valuable insights to help you achieve your goals. So sit back, relax, and let's dive into the fascinating world of Walmart and its unique approach to ecommerce. In today's episode, Kiri talks about: Walmart vs. Amazon - the importance of understanding the differences for ecommerce growth  Walmart's Listing Content Score and Quality Score Walmart's Content Optimization and Algorithm Optimizing Content and Ad Strategy Walmart's Attractiveness for Ecommerce Growth Video Content on Walmart.com Importance of Establishing a Presence on Amazon Walmart's Third-Party Marketplace and Attribution Content Quality Score and its Components Obtaining Product Reviews Impact of Quality Score on Conversion Rate and Sales Importance of a High-Quality Score on Walmart Tips for Optimizing Content on Walmart

Episode 176 contains the notable Digital Marketing News and Updates from the week of August 28 - Sep 1, 2023.1. Google Announces Lighthouse 11 with New Accessibility Audits, and LCP Bug Fix - Google PageSpeed Insights (PSI) is a free tool to help you find and fix issues slowing down your web application. PageSpeed Insights (PSI) reports on the user experience of a page on both mobile and desktop devices, and provides suggestions on how that page may be improved. An open-source tool called Lighthouse collects and analyzes lab data that's combined with real-world data from the Chrome User Experience Report dataset. Google has released the latest version (v.11) of Lighthouse, an open-source tool that helps developers and webmasters measure the performance of their websites. Lighthouse 11 includes a number of new features and improvements, including: New accessibility audits: Website accessibility is not currently a ranking factor and quite likely not a quality signal. However it's a best practice for a website to function correctly for as many people as possible. Lighthouse 11 introduces thirteen new accessibility audits that help developers identify and fix accessibility issues on their websites. Changes to how best practices are scored: Lighthouse 11 has changed the way that best practices are scored. This makes it easier for developers to understand how their websites are performing and what they can do to improve their scores. Largest Contentful Paint scoring bug fixed: Lighthouse 11 has fixed a bug that was affecting the scoring of Largest Contentful Paint (LCP). LCP is a measure of how long it takes for the largest content element on a page to become visible. Updated Interaction to Next Paint (INP) to reflect it's no longer experimental: Lighthouse 11 has updated the Interaction to Next Paint (INP) metric to reflect that it is no longer experimental. INP measures the time it takes for a user to be able to interact with a page after it has loaded. In my opinion, INP is in line to become an official Core Web Vital in 2024. These changes make Lighthouse 11 a more powerful and useful tool for developers and webmasters who want to improve the performance of their websites.2. YouTube Creators Can Now Remove Community Guideline Strikes - YouTube has announced that creators will now be able to remove Community Guideline strikes from their channels by completing educational courses. This is a new policy that was introduced in June 2023, and it is designed to help creators learn about the Community Guidelines and how to avoid violating them in the future.To remove a strike, creators will need to complete a course that covers the Community Guidelines and how to create compliant content. The course is available in several languages, and it takes about an hour to complete. Once the course is completed, the strike will be removed from the channel.This new policy is a positive step for YouTube creators. It provides them with a way to learn from their mistakes and avoid getting strikes in the future. It also shows that YouTube is committed to creating a safe and positive environment for its users.3. Your Site's Language Doesn't Protect It From Google's Penalty - Google can issue manual actions to any site, regardless of the language it is written in. This means that sites written in non-native English can still be penalized by Google if they violate the company's webmaster guidelines.Google Search Advocate, John Muller was asked if Google penalizes sites written by non-native English writers. Mueller responded that manual actions and algorithm changes are independent of the native language of the authors or the site language. He also said that Google does not have a list of "bad" languages, and that all sites are treated equally.This means that site owners who write in non-native English need to be just as careful as those who write in English as their first language. They should avoid any practices that could lead to a manual action, such as keyword stuffing, cloaking, and duplicate content.4. How Googlebot Handles AI-Generated Content

In episode #2435, Neil and Eric ask whether ad quality scores still matter in 2023. There are a range of factors that can contribute to how well you do on your ad quality score, like your click-through rate and how well people respond to your page. Tune in to learn about the benefits of having a higher ad quality score, how you can improve yours, and why your ad quality score still matters in 2023!TIME-STAMPED SHOW NOTES: [00:20] Today's topic: Does Ad Quality Score Still Matter in 2023? [00:25] A rundown of what your ad quality score is and the factors that contribute to it. [00:51] The benefits of having a higher ad quality score. [01:12] The biggest mistakes people make when it comes to improving their ad quality score. [03:00] Advice on how to improve and optimize your ad quality score. [05:25] Why marketing is about driving revenue and bringing people to the point of sale. [05:57] That's it for today! Don't forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!Links Mentioned in Today's Episode: Google Analytics Facebook Ads Don't forget to help us grow by subscribing and liking on YouTube! Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain

In episode #2435, Neil and Eric ask whether ad quality scores still matter in 2023. There are a range of factors that can contribute to how well you do on your ad quality score, like your click-through rate and how well people respond to your page. Tune in to learn about the benefits of having a higher ad quality score, how you can improve yours, and why your ad quality score still matters in 2023! TIME-STAMPED SHOW NOTES: [00:20] Today's topic: Does Ad Quality Score Still Matter in 2023? [00:25] A rundown of what your ad quality score is and the factors that contribute to it. [00:51] The benefits of having a higher ad quality score. [01:12] The biggest mistakes people make when it comes to improving their ad quality score. [03:00] Advice on how to improve and optimize your ad quality score. [05:25] Why marketing is about driving revenue and bringing people to the point of sale. [05:57] That's it for today! Don't forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links Mentioned in Today's Episode: Google Analytics Facebook Ads Don't forget to help us grow by subscribing and liking on YouTube! Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain

This is a portion of Paid Search Podcast episode 342 titled "How to Lower Your Cost per Conversion - Part 1: Cost per Click ". In this clip, Jason and Chris talk about how improving your quality score can lower your cost per conversion. Send us your questions here - https://paidsearchpodcast.com/contact-us/Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

Alex and Tom join Tessa to talk all about landing pages for part 1 of the first TLE team episode of 2023!Key points:- What is a landing page?- What is the most important part of a landing page?- What should you not do/what should you do on a landing page?- PPC - Google Quality scores The Advisers Assemble podcast is brought to you by the team at The Lead Engine who specialise in lead generation for financial advisers.

Please support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/pspJason Rothman - https://rothmanppc.com/Chris Schaeffer - https://www.chrisschaeffer.com/Show Notes:If you're already experiencing success in Google Ads, you may be wondering how you can now lower your cost per conversion. There are only two ways to do that - pay less per click and/or improve your conversion rate. In this episode, we are talking about one of those methods, how to lower your cost per click. (16:05) Lower your bids(25:35) Broaden your targeting(33:05) Try a different bidding strategy(38:56) Improve your Quality ScoreWe need your help! Please help us grow the show:If you don't mind, please leave us a rating and review where you listen to podcasts and share the show with friends because it helps us grow the show and create more content. Send us your questions here - https://paidsearchpodcast.com/contact-us/Subscribe on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast First 100 Episodes - https://paidsearchpodcast.com/archive/

This is a portion of Paid Search Podcast episode 321 titled "How to Get to the Top of Google Ads." In this clip, Chris and Jason talk about why you shouldn't focus too much on quality score in Google Ads. Send us your questions here - https://paidsearchpodcast.com/contact-us/Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

En af nøglerne til lavere klikpriser i Google Ads ligger i kvalitetsresultatet - også kendt som Quality Score. Googles algoritmen kan koges ned til dit bud gange din Quality Score.

This is a portion of Paid Search Podcast episode 320 titled "3 Ways to Improve Quality Score." In this clip, Jason and Chris talk about how to improve your landing page for a higher quality score.Link: 5 ways to use Quality Score to improve your performance - https://support.google.com/google-ads/answer/6167130Send us your questions here - https://paidsearchpodcast.com/contact-us/Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

This is a portion of Paid Search Podcast episode 320 titled "3 Ways to Improve Quality Score." In this clip, Jason and Chris discuss if too specific ad copy can lead to a lower quality score.Link: 5 ways to use Quality Score to improve your performance - https://support.google.com/google-ads/answer/6167130Send us your questions here - https://paidsearchpodcast.com/contact-us/Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

This is a portion of Paid Search Podcast episode 320 titled "3 Ways to Improve Quality Score." In this clip, Jason and Chris talk about how to improve your clickthrough rate in Google Ads.Link: 5 ways to use Quality Score to improve your performance - https://support.google.com/google-ads/answer/6167130Send us your questions here - https://paidsearchpodcast.com/contact-us/Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

This is a portion of Paid Search Podcast episode 320 titled "3 Ways to Improve Quality Score." In this clip, Jason and Chris talk about how to make ads more relevant to keywords in Google Ads.Link: 5 ways to use Quality Score to improve your performance - https://support.google.com/google-ads/answer/6167130Send us your questions here - https://paidsearchpodcast.com/contact-us/Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

This is a portion of Paid Search Podcast episode 320 titled "3 Ways to Improve Quality Score." In this clip, Jason and Chris talk about how often you should optimize to improve your quality score.Link: 5 ways to use Quality Score to improve your performance - https://support.google.com/google-ads/answer/6167130Send us your questions here - https://paidsearchpodcast.com/contact-us/Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

Please support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/pspJason Rothman - https://rothmanppc.com/Chris Schaeffer - https://www.chrisschaeffer.com/Show Notes:New advertisers often ask how they can get to the top of Google Ads, but is that really what's best for their account? In this episode, Jason and Chris explain what it takes to get the top position in Google Ads and talk through common mistakes and pitfalls you'll likely encounter. (4:00) Why do advertisers want to be in the top position on Google Ads?(7:18) Determining which keywords to show up number one on Google Ads(13:04) How the Google Ads auction impacts your ad position (understanding Ad Rank)(19:02) How to find your ad position in Google Ads(23:41) How showing up in the top position in Google Ads affects your budget and impression share(29:07) Real-world Google Ads management for the number 1 position - where you can go wrong(37:23) Running out of budget when you show number 1 in Google Ads (low impression share)(44:13) Focusing too much on quality score in Google Ads(49:51) Is the absolute top percentage 100% of the time possible in Google Ads?We need your help! Please help us grow the show:If you don't mind, please leave us a rating and review where you listen to podcasts and share the show with friends because it helps us grow the show and create more content. Send us your questions here - https://paidsearchpodcast.com/contact-us/Subscribe on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast First 100 Episodes - https://paidsearchpodcast.com/archive/   Adventures by A Himitsu https://soundcloud.com/a-himitsuCreative Commons — Attribution 3.0 Unported— CC BY 3.0Free Download / Stream: http://bit.ly/2Pj0MtTMusic released by Argofox https://youtu.be/8BXNwnxaVQEMusic promoted by Audio Library https://youtu.be/M 

Please support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/pspChris Schaeffer - https://www.chrisschaeffer.com/Jason Rothman - https://rothmanppc.com/Links:5 ways to use Quality Score to improve your performance - https://support.google.com/google-ads/answer/6167130Show Notes:Quality score is very mysterious because so many factors surround it. However, Chris recently found a Google Help article that gave him some interesting insight on how to think about Quality Score - as a general indicator of which areas to focus on to improve ad quality, rather than a score to be optimized. In this episode, we discuss 3 different ways you can improve your Quality Score in Google Ads. (6:02) How often should you optimize for quality score?(13:56) How to make ads more relevant to keywords in Google Ads(24:19) How to improve your clickthrough rate in Google Ads (to help improve quality score)(31:56) Can too specific ad copy (aka prequalifying the click) lead to a lower quality score?(36:05) How to make your landing page better to get higher quality scores in Google AdsWe need your help! Please help us grow the show:If you don't mind, please leave us a rating and review where you listen to podcasts and share the show with friends because it helps us grow the show and create more content. Send us your questions here - https://paidsearchpodcast.com/contact-us/Subscribe on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast First 100 Episodes - https://paidsearchpodcast.com/archive/   Adventures by A Himitsu https://soundcloud.com/a-himitsuCreative Commons — Attribution 3.0 Unported— CC BY 3.0Free Download / Stream: http://bit.ly/2Pj0MtTMusic released by Argofox https://youtu.be/8BXNwnxaVQEMusic promoted by Audio Library https://youtu.be/Mk

This is a portion of Paid Search Podcast episode 313 titled "How to Improve Your Clickthrough Rate in Google Ads". In this clip, Chris and Jason explain if a high clickthrough rate is good for quality score in Google Ads.About Quality Score - https://support.google.com/google-ads/answer/6167118Send us your questions here - https://paidsearchpodcast.com/contact-us/Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

Der Quality, Relevanz oder Relevancy Score - was ist das? Welche Vorteile bietet der? Warum sollte man diesen unbedingt beachten? Unser Gast Friedhelm Rosenow, Client Solutions Manager bei Linkedin, zum zweiten Mal im Nerds Podcast! Er begleitet Alexander und Maren, die sich im Detail mit dem Thema Quality Score auseinandersetzen. 📈

Please support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/pspJason Rothman - https://rothmanppc.com/Chris Schaeffer - https://www.chrisschaeffer.com/Links:About Quality Score - https://support.google.com/google-ads/answer/6167118Clickthrough rate definition - https://support.google.com/google-ads/answer/2615875Show Notes:Clickthrough rate is extremely important, but because it's so fundamental, it's not something we often consciously think about. However, we still get a lot of questions about CTR. So in this episode, Jason and Chris discuss how to improve your clickthrough rate in Google Ads. (5:49) What is the clickthrough rate in Google Ads?(10:39) How much does clickthrough rate determine success in Google Ads?(16:29) What is a good clickthrough rate in Google Ads?(25:45) How do ad positions in Google Ads affect clickthrough rate?(28:29) Is a high clickthrough rate good for quality score in Google Ads? (42:53) How to improve your ad copy to get a higher clickthrough rate in Google Ads(53:39) Should you pause low CTR keywords in Google Ads?(57:40) How negative keywords can help raise your clickthrough rate in Google AdsWe need your help! Please help us grow the show:If you don't mind, please leave us a rating and review where you listen to podcasts and share the show with friends because it helps us grow the show and create more content. Send us your questions here - https://paidsearchpodcast.com/contact-us/Subscribe on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast First 100 Episodes - https://paidsearchpodcast.com/archive/   Adventures by A Himitsu https://soundcloud.com/a-himitsuCreative Commons — Attribution 3.0 Unported— CC BY 3.0Free Download / Stream: http://bit.ly/2Pj0MtTMusic released by Argofox https://youtu.be/8BXNwnxaVQEMusic promoted by Audio Library https://youtu.be/Mk

Quality Score: Google's metric for ranking in the auction (along with your bids). Seems important, and it is, but does that mean all of your focus should be optimizing for a 7+ QS? Listen to Andrew and Keegan and learn all about the myths of Quality Score and how to best use the metric.

Learn how Ad Rank and Quality Score impact your ad position and your cost for every ad click.

Now that 2021 is here, how can you improve your business going forward and start the year on the right foot? Jason shares the things he'll be focusing on in Google Ads this year, including dual management with the Google Ads Editor, account quality scores, clickthrough rates, and applying the 80/20 principle to his Google Ads management. What new strategies are you applying to your business this year? Let us know in the comments!Do you need help growing your business? We can help! https://rothmanppc.com/Can't get enough? Listen to more podcast episodes: https://rothmanppc.com/podcasts/Want to connect? Contact us: https://rothmanppc.com/contact/

Everything you need to know about quality score: how it affects your campaign and what you can do to improve it.

Welcome to the Interest stage in the Powerglass Pipeline. Go to https://targetoutcome.com/powerglass-pipeline for more information and access to the free Powerglass Pipeline Playbook. Concept 1 - Prospects are now becoming Solution Aware. They acknowledge they have a problem, found that you understand their problem, and you (and others) can potentially solve their problem. Now they are searching for answers They go to Google – 92% of the time and Google sends them to the most Relevant sites that match their search string. Two main ways to be found in Google: 1.Organic Search. 2.Paid Ads – Google Ads, Facebook Ads, Industry sites. Conversational based searches work best: Can I…, How Do I…, What are the…, Best…, Near me…, Why is it…; When can I…; What are the…, How come I…, Need help with… 75% search is done on Mobile. Your 50 Questions from the Knowledge phase are your key search terms to optimize SEO and create your Ads. Concept 2 - Your Prospect Questions - Now go back and review your 50 Prospect Questions. Do they begin with : Can I…, How Do I…, What is the…, Best…, Near me…, If not, try the questions out with the lead-ins above. Maybe create some more. You now have 50 topics from the Knowledge state for: Emails, Blog Posts, Social Posts, Short Videos, Webinars, Infographics, White Papers. Use your have 4 Case Study synopsis from Transformation Promise. Concept 3 - Organic Search, SEM and SEO. Organic search is when prospects find you by searching for a particular topic using keywords in a search string. In order to show on the first page of search results, you must have content that Google deems to have the best relevancy. That's why we created your 50 Questions. When you place these questions and the answers on your website you have improved Search Engine Optimization. Your website MUST be mobile friendly. Check your site: https://search.google.com/test/mobile-friendly. Paid Ad campaigns should use mobile bid adjustments. Many searches use “Near me…" If you have a local business, use https://www.google.com/business/ Concept 4 - Paid Ads. In the Interest phase, prospects are looking for answers to their problems. Since 92% of search is done on Google – Google Ads is a great solution. Google uses Keywords to match user search input to your ads. You already have your Keywords in your Journal to use for Ads and SEO. Google Ads, Google Analytics and Google Search Console tied to website. Relevancy is key – Searched keywords match your Ad text that matches your website landing page text. This info congruence in called Quality Score. Landing page needs to have a call to action using your Initial Offers. Concept 5 - Your Intitial Offers - When prospects come to your website what do they see? You need to be ready to give them answers to solving their problems. They are not ready to hear about you, your company or products yet. You have a unique opportunity prove you are the best guide for them. You have essentially created 100 Customer-serving blogs for offers. BTW – I use Initial Offer instead of the term Lead Magnet because of the point of view – again be a giver (IO) vs. taker (LM) Concept 6 - Gated vs. Ungated Content. Gating your content is when you use a form to ask for name and email. You then either deliver the document via your website or email it. Form data is often bogus. You can get a lot of spam via your forms. But - You want to be seen as a giver and not a taker. USE ONLY UNGATED - Provide all your helpful content freely and easily. Only use a Gated form when there is true $ value – like a physical book. --- Send in a voice message: https://podcasters.spotify.com/pod/show/targetoutcome/message

One of the easiest ways to cut your cost in Google Ads is to improve your quality score. But how do you improve your quality score (QS), and more so, what is a quality score in the first place? My easy to follow 7 step guide will show you precisely what you need to do to help improve your quality score, which in turn will reduce your costs (CPC) in Google Ads, as well as improving your profitability/ROI