Podcast appearances and mentions of brad geddes

Think you'll be in a lower tax bracket when you retire? Think again. In this episode of Safer Retirement Radio, Brian Decker and Brad Geddes, CFP(R) dismantle the myth and walk you through real-life tax planning strategies that can help you save hundreds of thousands—or even millions—in retirement taxes. From strategic Roth conversions to dynasty trusts, donor-advised funds, real estate tax planning, and more, this is a masterclass in building a smarter, safer financial future.

In Episode 115 of Safer Retirement Radio, hosts Brian Decker and Brad Geddes, CFP(R) explore the do's and don'ts of retirement planning. They discuss the limitations of traditional strategies like the 60/40 portfolio, the impact of market volatility on retirement income, and the importance of adapting investment strategies as you near retirement. The episode also looks at Roth conversions, tax planning, and managing risk through diversified portfolios.

In Episode 112, Brian Decker and Brad Geddes, CFP(R) reveal retirement strategies that are not only built to grow with the market but also protect your investments during downturns. Discover how to move beyond basic market timing with strategies like momentum investing that adapt to changing market conditions, helping ensure your retirement plan is resilient and secure. Learn the importance of a robust distribution plan, risk management, and tax strategies. Listen now to get help safeguarding your financial future, no matter what the market brings.

Welcome to Episode 111 of Safer Retirement Radio! Join Brian Decker and guest planner Brad Geddes from Decker Retirement Planning as they delve into effective strategies for a successful retirement transition. In this episode, we cover: Retirement Transition and Investment Strategies: Why strategies that worked during the accumulation phase may not be effective in the distribution phase. Income Planning: The importance of income planning over relying on bond funds, and how principal-protected investments can secure your retirement. Rethinking Retirement Rules: A critical look at the 4% rule and the rule of 100, with insights on more flexible and individualized approaches. De-Risking Retirement Portfolios: How to use laddered principal guaranteed maturities and risk buckets to reduce risk and enhance income stability. Comprehensive Retirement Planning: The benefits of a holistic plan that includes tax planning, risk management, and income optimization to ensure a comfortable lifestyle. Maximizing Income: Tips on avoiding underspending and making the most of your income streams, including social security, pensions, rental income, and more. Roth Conversions and Tax Efficiency: How Roth conversions can provide tax-free growth and lower future tax rates. Take action: Schedule a free consultation with Decker Retirement Planning at 833-707-3030. Visit https://deckerretirementplanning.com/ for more information on upcoming events, downloads, and our team. Listen now to learn how you can secure a financially stress-free and engaging retirement with expert advice and personalized planning from Decker Retirement Planning.

Welcome to Episode 97 of Safer Retirement Radio, where Brian Decker and Brad Geddes, CFP(R) dive deep into retirement planning essentials. They tackle critical topics like the need for safety in retirement investments, biases in Wall Street risk strategies, and the importance of distribution planning. Unpack the complexities of bond funds, interest rates, and their implications for retirees. Discover investment strategies for navigating both up and down markets, emphasizing the significance of risk management and principal protection. This episode offers a guide on tax-efficient retirement strategies, including Roth conversions and managing appreciated assets. Join Brian and Brad as they share their expertise on creating a resilient retirement plan that aligns with long-term goals and can provide peace of mind in a volatile market. Join us for insights on a holistic approach to retirement planning and investment management. Listen now and start building a more secure financial future.

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If you like hearing us talk about equations and spreadsheets, this will be your gold. Stephen Noch of Ocean PPC joins Michael to rehash everything great about Amazon PPC now, including the most exciting features, the strategies and tasks they most use to stay ahead of the competition, and everything they wish you knew about this ever-evolving niche. We'll see you in The PPC Den!

Matt talks with Google Ads expert Brad Geddes about the recent changes to Google Ads. Increasingly, advertising is becoming more complex, creating difficult choices for SMB's. Budgets, technology, confusing language, and G4 or Universal?!? Who can handle all of this? This is why we talk to Brad. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this bonus episode, Kirk and Aaron Levy chat about common misconceptions PPCers have with the keyword as we release the full length interview.  You may disagree with him, but you can't help but be challenged by Aaron's thoughts on why the keyword has changed, and why PPCers need to adapt their strategies along with these changes.In our first Core Ponderings episode, we chatted with Brad Geddes, Amy Bishop, and Aaron Levy about the past, present, and future of the keyword. In these bonus episodes, we'll be releasing (most of) the full length interviews for each of them. We thought their ponderings and insights were too good to let go, and we had to leave out most of their interviews from our main episode. We trust you will enjoy Aaron's ponderings in this full episode!

In this bonus episode, Kirk and Brad Geddes chat about the keyword as we release the full length interview.  The knowledge Brad has not only received, but retained over his decades in Paid Search is truly remarkable, and you can't help but learn from him here.In our first Core Ponderings episode, we chatted with Brad Geddes, Amy Bishop, and Aaron Levy about the past, present, and future of the keyword. In these bonus episodes, we'll be releasing (most of) the full length interviews for each of them. We thought their ponderings and insights were too good to let go, and we had to leave out most of their interviews from our main episode. We trust you will enjoy Brad's ponderings!

In this bonus episode, Kirk and Amy Bishop chat about the keyword as we release the full length interview. In our first Core Ponderings episode, we chatted with Brad Geddes, Amy Bishop, and Aaron Levy about the past, present, and future of the keyword. In these bonus episodes, we'll be releasing (most of) the full length interviews for each of them. We thought their ponderings and insights were too good to let go, and we had to leave out most of their interviews from our main episode. We trust you will enjoy Amy's ponderings!

Welcome to the PPC Ponderings Podcast!In this inaugural episode, ZATO Owner, Kirk Williams investigates key questions surrounding the keyword. How did the keyword get it's start? How much can we trust keyword bidding now? What will the future of keyword bidding look like? We discuss all these questions and more in today's show.The PPC Ponderings Podcast takes an investigative journalism approach to encourage PPCers to dig more deeply into familiar topics. Using the latest releases from Google, articles, and special guest interviewees, Kirk takes a hard look at the keyword in today's episode. Episode 1 special guests: Aaron Levy, Amy Bishop, and Brad Geddes.

Brad Geddes is the Northern Territory Manager for EG Australia. EG Group has been in business in Australia since 2019 when it purchased a nationwide network of fuel stations from Woolworths Group. Born in Brisbane, he grew up in Mackay. After finishing year 12, Brad went to Denmark as an exchange student. In the year he spent there he had become fluent enough in Danish to argue with a customs officer, after leaving his passport in his checked baggage on a domestic flight enroute back to Australia. After returning to Australia, he accepted a three month position to manage the McDonalds restaurant in Alice Springs. That assignment turned into three years. Since then he’s worked in a variety of roles in both Darwin and Alice Springs as well as travelled to other remote parts of the Territory. This is Brad’s Territory Story. --- Send in a voice message: https://anchor.fm/territorystory/message

Brad Geddes has been involved in PPC since 1998. He is a co-founder of AdAlysis, an ad testing & recommendation platform, and a member of the programming team for SMX events. Brad is the author of Advanced Google AdWords, the most advanced book ever written about Google's advertising program.

Brad Geddes has been involved in PPC since 1998. He is a co-founder of AdAlysis, an ad testing & recommendation platform, and a member of the programming team for SMX events. Brad is the author of Advanced Google AdWords, the most advanced book ever written about Google's advertising program.

On today's episode of the Internet Marketing Podcast, Andy is joined by Brad Geddes, Author, speaker, Co-Founder of AdAlysis to talk about the recent updates in Google Ads and how they affect you. On the show you'll learn: All about Google's recent changes to match typesHow this pairs with the exact match change from last yearWhether or not the new match types are good or bad?Whether or not the changes cause organisational issues?How you can manage your query workflow with these changes/Whether or not there are issues with duplicate keywords?If negative keywords are affected or is it causing any negative conflicts?Brad's tips for how you can go about a larger query auditPlus, Brad provides his top tip for the audience. You can connect with Brad on Twitter @bgtheory or via adalysis.com.  See acast.com/privacy for privacy and opt-out information.

Brad Geddes highlights the importance of ad testing and how to leverage it in order to improve your PPC performance.The post The Importance of Ad Testing with Brad Geddes [PODCAST] appeared first on Search Engine Journal.

GAFAM - Google, Amazon, Facebook, Apple, Microsoft. Brad Geddes starts by telling me why Microsoft won't stop Bing anytime soon even if the they stay on a low market share. He also gives a breakdown of the MAG cloud businesses, and moves onto the voice assistants. Microsoft are a great number 2 player who bide their time and step in when the number 1 makes a mistake. Microsoft were ‘the borg' and are now a nice, cute puppy. They are the slowly slowly gets the monkey company. Google have messed up on search, apparently with entity based search, specifically in cases where there are multiple entities. Bing are better at entity based search. Brad looks at Google as a verb, and why Google are now OK with it. A quick diversion Facebook being a bigger worry for Google than Amazon. Amazon is not a worldwide competitor, whereas Facebook is. We have a quick chat about the different business models. AWS vs Azure vs Google Cloud. And finish up with ‘What ARE Facebook doing?'. Brad figures out a new business model. Mark Zuckerberg, are you listening?

GAFAM - Google, Amazon, Facebook, Apple, Microsoft. Brad Geddes starts by telling me why Microsoft won't stop Bing anytime soon even if the they stay on a low market share. He also gives a breakdown of the MAG cloud businesses, and moves onto the voice assistants. Microsoft are a great number 2 player who bide their time and step in when the number 1 makes a mistake. Microsoft were ‘the borg' and are now a nice, cute puppy. They are the slowly slowly gets the monkey company. Google have messed up on search, apparently with entity based search, specifically in cases where there are multiple entities. Bing are better at entity based search. Brad looks at Google as a verb, and why Google are now OK with it. A quick diversion Facebook being a bigger worry for Google than Amazon. Amazon is not a worldwide competitor, whereas Facebook is. We have a quick chat about the different business models. AWS vs Azure vs Google Cloud. And finish up with ‘What ARE Facebook doing?'. Brad figures out a new business model. Mark Zuckerberg, are you listening?

GAFAM - Google, Amazon, facebook, Apple, Microsoft. Brad Geddes starts by telling me why Microsoft won't stop Bing anytime soon even if the they stay on a low market share. He also gives a breakdown of the MAG cloud businesses, and moves onto the voice assistants. Microsoft are a great number 2 player who bide their time and step in when the number 1 makes a mistake. Microsoft were ‘the borg' and are now a nice, cute puppy. They are the slowly slowly gets the monkey company. Google have messed up on search, apparently with entity based search, specifically in cases where there are multiple entities. Bing are better at entity based search. Brad looks at Google as a verb, and why Google are now OK with it. A quick diversion Facebook being a bigger worry for Google than Amazon. Amazon is not a worldwide competitor, whereas Facebook is. We have a quick chat about the different business models. AWS vs Azure vs Google Cloud. And finish up with ‘What ARE Facebook doing?'. Brad figures out a new business model. Mark Zuckerberg, are you listening?

Brad starts by telling me why Microsoft won’t stop Bing anytime soon even if the they stay on a low market share. He also gives a breakdown of the MAG cloud businesses, and moves onto the voice assistants. Microsoft are a great number 2 player who bide their time and step in when the number 1 makes a mistake. Microsoft were ‘the borg’ and are now a nice, cute puppy. They are the slowly slowly gets the monkey company. Google have messed up on search, apparently with entity based search, specifically in cases where there are multiple entities. Bing are better at entity based search. Brad looks at Google as a verb, and why Google are now OK with it. A quick diversion Facebook being a bigger worry for Google than Amazon. Amazon is not a worldwide competitor, whereas Facebook is. We have a quick chat about the different business models. AWS vs Azure vs Google. And finish up with ‘What ARE Facebook doing?’. Brad figures out a new business model. Mark Zuckerberg, are you listening?

In this week's episode we're joined by Brad Geddes. Author, speaker and Co-Founder of AdAlysis.Discussing the topic of AI and machine learning and its impact in marketing, you'll learn:The key strengths of humans vs machines (hurrah!)Why the future requires humans & computers to work togetherWhy lightning = beefWhy machines aren't quite ready to write all of your adsHow machine learning is impacting bid management in paid mediaWhy larger corporations have a distinct advantage when it comes to using machine learningYou can connect with Brad on Twitter @bgtheory or via adalysis.com.  See acast.com/privacy for privacy and opt-out information.

5 Common Pieces of Misinformation about Google Ads Their Corrections with Brad Geddes, the Founder of AdAlysis, an automated PPC ad testing and quality score analysis platform, an official AdWords Seminar Leader, and author of Advanced Google AdWords. Google Ads is so complicated that it often leads to incorrect assumptions as to how certain things work. When one authority site writes about one of these features incorrectly, it is often considered true and the misinformation quickly spreads and many marketers end up with poor information. Whenever you see some truly terrible search terms in your account, it's either a result of Google not understanding your exact match keywords properly or the usage of true broad match. The most understood usage of broad match is when you have search terms that are in two different languages at once. We see in many countries search terms that are in English and Arabic, German and English, etc. When a search term is in multiple languages, the best way to target them is with broad match. For example, here's a small sampling of a flower shop's search terms that are using broad match to capture multi-lingual queries.

5 Common Pieces of Misinformation about Google Ads Their Corrections with Brad Geddes, the Founder of AdAlysis, an automated PPC ad testing and quality score analysis platform, an official AdWords Seminar Leader, and author of Advanced Google AdWords. Google Ads is so complicated that it often leads to incorrect assumptions as to how certain things work. When one authority site writes about one of these features incorrectly, it is often considered true and the misinformation quickly spreads and many marketers end up with poor information. Whenever you see some truly terrible search terms in your account, it's either a result of Google not understanding your exact match keywords properly or the usage of true broad match. he most understood usage of broad match is when you have search terms that are in two different languages at once. We see in many countries search terms that are in English and Arabic, German and English, etc. When a search term is in multiple languages, the best way to target them is with broad match. 

5 Common Pieces of Misinformation about Google Ads Their Corrections with Brad Geddes, the Founder of AdAlysis, an automated PPC ad testing and quality score analysis platform, an official AdWords Seminar Leader, and author of Advanced Google AdWords. Google Ads is so complicated that it often leads to incorrect assumptions as to how certain things work. When one authority site writes about one of these features incorrectly, it is often considered true and the misinformation quickly spreads and many marketers end up with poor information. Whenever you see some truly terrible search terms in your account, it’s either a result of Google not understanding your exact match keywords properly or the usage of true broad match. The most understood usage of broad match is when you have search terms that are in two different languages at once. We see in many countries search terms that are in English and Arabic, German and English, etc. When a search term is in multiple languages, the best way to target them is with broad match. For example, here’s a small sampling of a flower shop’s search terms that are using broad match to capture multi-lingual queries.

5 Common Pieces of Misinformation about Google Ads Their Corrections with Brad Geddes, the Founder of AdAlysis, an automated PPC ad testing and quality score analysis platform, an official AdWords Seminar Leader, and author of Advanced Google AdWords. Google Ads is so complicated that it often leads to incorrect assumptions as to how certain things work. When one authority site writes about one of these features incorrectly, it is often considered true and the misinformation quickly spreads and many marketers end up with poor information. Whenever you see some truly terrible search terms in your account, it’s either a result of Google not understanding your exact match keywords properly or the usage of true broad match. he most understood usage of broad match is when you have search terms that are in two different languages at once. We see in many countries search terms that are in English and Arabic, German and English, etc. When a search term is in multiple languages, the best way to target them is with broad match. 

Machine Learning and Artificial Intelligence are going to continue to dominate the conversation in the PPC industry this year. What are the best ways to use Machine Learning and AI and what skills do you need to have to be successful? Brad Geddes joins us this week to discuss the role Machine Learning should play your PPC campaigns and how it can positively or negatively impact your campaigns. If you don't know, Brad is the co-founder of Adalysis and is one of only two Google-Approved AdWords Seminar Leaders to ever receive the recognition. He has conducted more than 100 officially supported AdWords Seminars and has spoken at more than 125 conferences around the world. Machine Learning and AI in PPC - Let's find out more, today on the EDGE!   Sponsor EDGE of the Web is brought to you by Site Strategics and they are offering to help you find out your digital marketing ROI. The Digital Marketing ROI Report will examine your existing SEO, content, social media, and PPC to help you discover your TRUE ROI. Visit https://edgeofthewebradio.com/roi/ to get 30% off your comprehensive review of your digital assets!   Edge of the Web Radio is brought to you by Site Strategics. Site Strategics is a web design and marketing services company that not only helps business owners look good on the internet but helps ensure you come to the top positions on major search engines. Are you looking for a professional SEO firm? Site Strategics curtails its business to Indianapolis, Indiana -- but also works nationwide and globally. To learn more, visit our website at http://www.sitestrategics.com/ or http://www.edgemedia.studio

Brad Geddes Co-Founder AdAlysis, Author & Speaker is interviewed in this episode. Brad heads up marketing and product definition at AdAlysis. AdAlysis is an automated recommendation engine for PPC accounts. Follow Adam on Instagram at Ask Adam Torres for up to date information on book releases and tour schedule. To apply to become a featured co-author in one of Adam's upcoming books visit https://www.moneymatterstoptips.com/become-an-author --- Support this podcast: https://anchor.fm/moneymatters/support

Brad Geddes, a pure-bred fiduciary from San Francisco, shares the secret sauce that so many people are lining up for in the bay area. In this show, we address issues many retirees face in mapping out distributions, taking too much risk, and more!

Today's questions come from Elizabeth, who wants to know the following: 1. What is most important to review in a campaign? 2. How often should you get reports? 3. What problems should you watch out for on a report? 4. What should you hope to see on a report? Thanks for listening! What are your biggest tips for AdWords reporting? Ask us your AdWords question here - https://paidsearchpodcast.com/contact-us/ Please share with your friends and colleagues, and rate and review the show on iTunes here - https://itunes.apple.com/us/podcast/ppc-questions-and-answers/id1352588764?mt=2 PPC Resources we recommend: Automated Rules In AdWords - https://support.google.com/adwords/answer/2497710?hl=en Advanced Google AdWords by Brad Geddes - https://amzn.to/2scp102 AdWords Help Center - https://support.google.com/adwords/ Inside AdWords Blog - https://adwords.googleblog.com/

Today's question comes from Omar in Chicago, who wants to know of an automated way to pause his campaigns when the monthly budget is reached. Thanks for listening! Ask us your AdWords question here - https://paidsearchpodcast.com/contact-us/ Please share with your friends and colleagues, and rate and review the show on iTunes here - https://itunes.apple.com/us/podcast/ppc-questions-and-answers/id1352588764?mt=2 PPC Resources we recommend: Automated Rules In AdWords - https://support.google.com/adwords/answer/2497710?hl=en Advanced Google AdWords by Brad Geddes - https://amzn.to/2scp102 AdWords Help Center - https://support.google.com/adwords/ Inside AdWords Blog - https://adwords.googleblog.com/

Today's question comes from David, who wants insights into phone call conversion tracking. Thanks for listening! Ask us your AdWords question here - https://paidsearchpodcast.com/contact-us/ Please share with your friends and colleagues, and rate and review the show on iTunes here - https://itunes.apple.com/us/podcast/ppc-questions-and-answers/id1352588764?mt=2 PPC Resources we recommend: Advanced Google AdWords by Brad Geddes - https://amzn.to/2scp102 AdWords Help Center - https://support.google.com/adwords/ Inside AdWords Blog - https://adwords.googleblog.com/

On today's show we get into the business of AdWords. We talk about how the fundamentals of AdWords play a role in how we sell Google AdWords management to clients, and we also go over our answers to common questions and AdWords objections we get from potential clients. Chris Schaeffer - http://www.chrisschaeffer.com/ Rothman PPC - https://rothmanppc.com/ Please share the show on Facebook, Twitter, LinkedIn, and "the gram." And please leave us a review and rating on iTunes, that helps more than you will ever know. Thank you. Did you hear about our new podcast? Check out PPC Questions And Answers! https://itunes.apple.com/us/podcast/ppc-questions-and-answers/id1352588764 PPC Resources we recommend: Advanced Google AdWords by Brad Geddes - https://amzn.to/2scp102 AdWords Help Center - https://support.google.com/adwords/ Inside AdWords Blog - https://adwords.googleblog.com/ Instapage Landing Page Software - http://instapg.es/l6vCdSupport the show (https://www.patreon.com/paidsearchpodcast)

Official AdWords Seminar Leader, Author of Advanced Google AdWords, and Co-Founder of Adalysis, Brad Geddes talks about the Advance of Machine Learning and Artificial Intelligence including the fears that some PPCs that their work might become obsolete. 

Today's question comes from Emmanuel, who is having trouble getting enough volume in his AdWords accounts running in extremely competitive industries. Thanks for listening! Ask us your AdWords question here - https://paidsearchpodcast.com/contact-us/ Please share with your friends and colleagues, and rate and review the show on iTunes here - https://itunes.apple.com/us/podcast/ppc-questions-and-answers/id1352588764?mt=2 PPC Resources we recommend: Advanced Google AdWords by Brad Geddes - https://amzn.to/2scp102 AdWords Help Center - https://support.google.com/adwords/ Inside AdWords Blog - https://adwords.googleblog.com/ Instapage Landing Page Software - http://instapg.es/l6vCd

Official AdWords Seminar Leader, Author of Advanced Google AdWords, and Co-Founder of Adalysis, Brad Geddes talks about the Advance of Machine Learning and Artificial Intelligence including the fears that some PPCs that their work might become obsolete. 

Official AdWords Seminar Leader, Author of Advanced Google AdWords, and Co-Founder of Adalysis, Brad Geddes talks about the Advance of Machine Learning and Artificial Intelligence including the fears that some PPCs that their work might become obsolete. 

Official AdWords Seminar Leader, Author of Advanced Google AdWords, and Co-Founder of Adalysis, Brad Geddes talks about the Advance of Machine Learning and Artificial Intelligence including the fears that some PPCs that their work might become obsolete. 

Today's question comes from Rob, who wants to know how to handle low impression share. Thanks for listening! Ask us your AdWords question here - https://paidsearchpodcast.com/contact-us/ Please share with your friends and colleagues, and rate and review the show on iTunes here - https://itunes.apple.com/us/podcast/ppc-questions-and-answers/id1352588764?mt=2 PPC Resources we recommend: Advanced Google AdWords by Brad Geddes - https://amzn.to/2scp102 AdWords Help Center - https://support.google.com/adwords/ Inside AdWords Blog - https://adwords.googleblog.com/ Instapage Landing Page Software - http://instapg.es/l6vCd

The Paid Search Podcast is a weekly podcast about Google AdWords hosted by two AdWords managers and Google Partners. New episodes come out every Monday. On today's show we're talking about how everything inside of AdWords is connected, and how we keep that interconnectivity in mind when we seek to answer the most common AdWords questions. So in today's show we're going to answer the most common questions we get about Google AdWords, in terms of improving your performance, and you'll see how for each question there are multiple possible answers, and that is because everything inside of AdWords is connected. Enjoy this episode and thanks for tuning in. Chris Schaeffer - http://www.chrisschaeffer.com/ Rothman PPC - https://rothmanppc.com/ Please share the show on Facebook, Twitter, LinkedIn, and "the gram." And please leave us a review and rating on iTunes, that helps more than you will ever know. Thank you. Did you hear about our new podcast? Check out PPC Questions And Answers! https://itunes.apple.com/us/podcast/ppc-questions-and-answers/id1352588764 PPC Resources we recommend: Advanced Google AdWords by Brad Geddes - https://amzn.to/2scp102 AdWords Help Center - https://support.google.com/adwords/ Inside AdWords Blog - https://adwords.googleblog.com/ Instapage Landing Page Software - http://instapg.es/l6vCdSupport the show (https://www.patreon.com/paidsearchpodcast)

Hi ya'll, welcome back to the Paid Search Podcast. Today we're talking about Google AdWords quality score. What is quality score? How is quality score calculated? How to improve quality score? We answer all those questions, cover some deeply technical nuggets about quality score, and we share what role quality score plays in our own AdWords campaign management. Expected clickthrough rate - https://support.google.com/adwords/answer/1659696 Ad relevance - https://support.google.com/adwords/answer/1659752 Landing page experience - https://support.google.com/adwords/answer/1659694 Follow up on your Quality Score diagnosis - https://support.google.com/adwords/answer/6167116 Things you should know about Ads Quality https://support.google.com/adwords/answer/156066 Chris Schaeffer - http://www.chrisschaeffer.com/ Rothman PPC - https://rothmanppc.com/ Please share the show on Facebook, Twitter, LinkedIn, and "the gram." And please leave us a review and rating on iTunes, that helps more than you will ever know. Thank you. Did you hear about our new podcast? Check out PPC Questions And Answers! https://itunes.apple.com/us/podcast/ppc-questions-and-answers/id1352588764 Resources we recommend: Advanced Google AdWords by Brad Geddes - https://amzn.to/2scp102 AdWords Help Center - https://support.google.com/adwords/ Inside AdWords Blog - https://adwords.googleblog.com/ Instapage Landing Page Software - http://instapg.es/l6vCdSupport the show (https://www.patreon.com/paidsearchpodcast)

Listen as Brad Geddes & Charles Kirkland share tips and tricks to test PPC ads for more leads and sales. http://trinitymarketingagency.com

Today on PPC Rockstars our host is joined the Co-Founder Adalysis. Brad Geddes has been involved in online marketing since 1998. Over the years, he has provided a variety of consulting services, including usability, conversion optimization, product development, product positioning, and agency consulting, He has managed, SEO, PPC, and affiliate marketing campaigns for both himself and others. One of his trademarks has been demystifying the more complicated aspects of SEO, PPC, and Internet advertising through writing, speaking, and training. Brad does not withhold secrets as he prefers to educate readers on the various aspects of crafting marketing campaigns to ensure the success of all parties involved. Brad is not one to call himself an expert or guru. He prefers to train marketers and let the results speak for themselves. Therefore, instead of writing paragraphs that use the words “master,” “wizard,” or “thought-leader,” and name-drop companies, he has worked with such as Amazon, Yahoo, and Google he prefers a simple bullet point list of facts to let intelligent readers make up their own minds.

Today on PPC Rockstars our host is joined the Co-Founder Adalysis. Brad Geddes has been involved in online marketing since 1998. Over the years, he has provided a variety of consulting services, including usability, conversion optimization, product development, product positioning, and agency consulting, He has managed, SEO, PPC, and affiliate marketing campaigns for both himself and others. One of his trademarks has been demystifying the more complicated aspects of SEO, PPC, and Internet advertising through writing, speaking, and training. Brad does not withhold secrets as he prefers to educate readers on the various aspects of crafting marketing campaigns to ensure the success of all parties involved. Brad is not one to call himself an expert or guru. He prefers to train marketers and let the results speak for themselves. Therefore, instead of writing paragraphs that use the words “master,” “wizard,” or “thought-leader,” and name-drop companies, he has worked with such as Amazon, Yahoo, and Google he prefers a simple bullet point list of facts to let intelligent readers make up their own minds.

Today on PPC Rockstars our host is joined the Co-Founder Adalysis. Brad Geddes has been involved in online marketing since 1998. Over the years, he has provided a variety of consulting services, including usability, conversion optimization, product development, product positioning, and agency consulting, He has managed, SEO, PPC, and affiliate marketing campaigns for both himself and others. One of his trademarks has been demystifying the more complicated aspects of SEO, PPC, and Internet advertising through writing, speaking, and training. Brad does not withhold secrets as he prefers to educate readers on the various aspects of crafting marketing campaigns to ensure the success of all parties involved. Brad is not one to call himself an expert or guru. He prefers to train marketers and let the results speak for themselves. Therefore, instead of writing paragraphs that use the words “master,” “wizard,” or “thought-leader,” and name-drop companies, he has worked with such as Amazon, Yahoo, and Google he prefers a simple bullet point list of facts to let intelligent readers make up their own minds.

Today on PPC Rockstars our host is joined the Co-Founder Adalysis. Brad Geddes has been involved in online marketing since 1998. Over the years, he has provided a variety of consulting services, including usability, conversion optimization, product development, product positioning, and agency consulting, He has managed, SEO, PPC, and affiliate marketing campaigns for both himself and others. One of his trademarks has been demystifying the more complicated aspects of SEO, PPC, and Internet advertising through writing, speaking, and training. Brad does not withhold secrets as he prefers to educate readers on the various aspects of crafting marketing campaigns to ensure the success of all parties involved. Brad is not one to call himself an expert or guru. He prefers to train marketers and let the results speak for themselves. Therefore, instead of writing paragraphs that use the words “master,” “wizard,” or “thought-leader,” and name-drop companies, he has worked with such as Amazon, Yahoo, and Google he prefers a simple bullet point list of facts to let intelligent readers make up their own minds.

PPC tools to take optimization and ads testing to the next level! Adalysis insights, optimization and testing tools help our users get on average 25% more clicks or 29% more conversions. https://adalysis.com

Join Chris and Matt for a great Thanksgiving discussion on useful AdWords and Bing Ads tips from six paid search experts. This episode features awesome content from Purna Virji, Samantha Noble, Brad Geddes, Frederick Vallaeys, and David Szetela.Source: https://www.searchenginejournal.com/ppc-secrets/224339/#closePresented by BestSEOPodcast.com (The Unknown Secrets of Internet Marketing Podcast)Having first aired in 2009, with 3.6 million downloads in 100+ counties, “SEO Podcast, Unknown Secrets of Internet Marketing” has become one of the longest running and most authoritative podcasts for staying ahead of the perpetually changing digital marketing landscape.Great for marketers, business owners and agencies from the novice to experienced in using the internet to market and grow a brand!You can also watch this podcast episode here: http://bit.ly/37Jij6s

Join Chris and Matt for a great Thanksgiving discussion on "6 AdWords & Bing Ads Secrets Every PPC Marketer Should Know" by Lisa Raehsler at Search Engine Journal. This article features awesome content from Purna Virji, Samantha Noble, Brad Geddes, Frederick Vallaeys, and David Szetela. Having 1st aired in 2009, with over 3.6 million downloads in 100+ counties, “SEO Podcast, Unknown Secrets of Internet Marketing” has become one of the longest running and most authoritative podcasts for staying ahead of the perpetually changing digital marketing landscape. For those new to the podcast, choose a past topic among the vast library of almost 500 episodes of all topics related to internet marketing: SEO, PPC, Email Automation, social media marketing and more.. Great for marketers, business owners and agencies from the novice to experienced in using the internet to market and grow a brand! www.bestseopodcast.com

In Episode #389, Eric and Neil discuss tips for first-time paid advertisers. Tune in to learn what Eric and Neil do personally in handling their paid advertising, how you can be cost efficient in your paid ads, and why it is essential to enroll in a couple of paid courses on AdWords.  Time Stamped Show Notes: 00:27 – Today's topic: Neil and Eric's Tips for First-Time Paid Advertisers 00:38 – Take whatever Facebook, Google and Bing's representatives tell you with a grain of salt 00:46 – They won't always work 01:14 – “When you're just starting off, don't spend a lot” 01:20 – Bing and Google can give you free credits, take advantage of them and use them 01:37 – Eric loves and endorses Brad Geddes' Advance Guide to Google AdWords or AdWords Fundamental 01:56 – It explained everything very distinctly 01:59 – DigitalMarketer has their courses too 02:12 – There are certifications from Google AdWords and Facebook Blueprint 02:18 – Facebook Blueprint is quite difficult but definitely worth it 02:28 – It is better to invest in paid courses and platforms like Skillshare 02:47 – John Loomer has some great stuff too on paid advertising 02:58 – Neil suggests going after very specific action-based keywords when setting up an ad campaign 03:46 – Make sure you have the baseline set on your website 04:02 – Retarget people who have visited your sites 04:50 – Make sure you have a funnel that upsells and downsells 05:19 – Look out for other channels like Quora ads 05:27 – Eric is testing Quora ads and the results are good so far 05:35 – Snapchat might worth a shot 05:51 – Yes, advertising is all about the numbers but you have to be cost-effective at the end of the day 05:5 – Marketing School is giving away a free 1-year subscription of Crazy Egg 06:33 – Go to SingleGrain.com/giveaway for multiple entries 06:43 – That's it for today's episode! 3 Key Points: Test the waters first, don't spend too much on paid advertising when you're just starting. Don't use vague keywords. Instead, use very specific action-based keywords that will make it easier for your campaign to generate traffic. Make sure you have a funnel that offers both upsells and downsells so you don't pour money down the drain. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

PPC Best Practices for Using Negative Keywords Use of negative keywords in PPC campaigns can reduce irrelevant ad impressions, improve CTR, improve quality score, and improve conversion rates – all without increasing costs.  Misuse them, and negative keywords can hurt a campaign and block relevant traffic.  Author expert Brad Geddes visited with OMCP to lay out […] The post Negative Keywords with Brad Geddes: Best Practices for PPC Digital Advertising appeared first on OMCP.

Today we're talking with Brad Geddes, who has been involved with PPC since 1998, so he’s an early pioneer of the pay-per-click advertising model. In our conversation, he shares his expertise by getting into the nitty-gritty of PPC. He gives particularly great and in-depth advice about audience targeting and various ways of managing different types of keywords. He also openly discusses his favorite tools, techniques, and strategies for various aspects of effective PPC advertising. Find Out More About Brad Here: Brad Geddes on LinkedInBrad Geddes on Facebook@bgtheory on TwitterCertified KnowledgeAdAlysis In This Episode: [01:03] - What are some of the biggest mistakes Brad sees people doing with AdWords or with PPC in general? [03:29] - Brad talks more about audience targeting. [05:22] - For people who aren’t familiar with the term “lookalike,” Brad defines what it means through a clear example. [07:11] - Google and Facebook are the two largest engines that offer lookalike audiences. [08:27] - Brad defines “retargeting,” then talks about the concept in more detail. [10:23] - If you want to have multiple kinds of ads (such as display advertising, search ads, and retargeting), what should the mix look like? [13:34] - Brad gives advice on how to proceed if you want to target individuals but you don’t have their email addresses. [14:21] - Is there a time limit for how long a remarketing audience stays, and does it vary by platform? [16:32] - Brad talks about what scale means to him. He clarifies that to him, it’s a minimum of 5 to 10 times what you have now. He then goes on to talk about ways of scaling properly. [20:42] - Brad takes a moment to define some terms that may be unfamiliar to listeners, such as responsive ads, lightbox ads, and in-market audiences. [24:16] - What are Brad’s recommendations on how to design display ads? He admits he’s a terrible designer and doesn’t even have Photoshop, but then explains that Google has a way of making HTML5 ads. [27:00] - Brad explains what dayparting is, and talks us through how using it can be an effective strategy. [29:25] - We learn more about negative keywords and broad match. [33:11] - Brad discusses various softwares that are relevant to the techniques he’s just been describing. [35:08] - We learn about different kinds of negative keywords, and how to use each type. He then talks about the number of negative keywords across these types. [38:50] - Stephan and Brad talk about ad groups in AdWords. [40:11] - How many ad groups would Brad have with a typical client? [41:50] - Brad addresses the topic of when it is (and isn’t) worth it to buy your brand name as one of your keywords. [44:44] - Brad clarifies the scope of what he does. He then addresses Stephan’s question about doing audits for new clients (in terms of time and cost). [46:28] - What would someone expect to spend if they hire an agency? After answering, Brad offers recommendations on how often to check on the performance of the agency you’re working with. [49:13] - We hear Brad’s thoughts on dynamic insertion ads. He then shares his favorite ad customizers. [50:47] - Brad speaks to the importance of congruence between the ad and the landing page. [51:52] - Brad runs through the ad extensions available for AdWords. [55:07] - Other than AdAlysis, what products does Brad like? [57:02] - Brad lists some of his favorite online tools, explaining what he likes about each one. [58:56] - For ad testing, what are Brad’s favorite platforms and procedures? [60:58] - Brad shares his thoughts on YouTube ads, and how they compare to ads in other places. [63:11] - What are the next steps if someone wants to connect with Brad? Take Your Marketing to the Next Level: Track all transactions occurring on my site. This provides valuable (and necessary) customer behavior information. Focus on detailed audience targeting. For example, if someone abandoned their shopping cart, advertise to them with products from their shopping cart. Use lookalikes to target potential audiences with more specific, tailored, relevant advertising. Links and Resources: Brad Geddes on LinkedInBrad Geddes on Facebook@bgtheory on TwitterCertified KnowledgeAdAlysisAdvanced Google Adwords99designsUpworkBannercloudJon Shugart on Marketing SpeakBlendtecTommie Powers on Marketing SpeakGoogle Search ConsoleOrganic Search & Paid Search: Are They Synergistic Or Cannibalistic?Google AnalyticsGoogle Data StudioAcquisioAdobe Media OptimizerMarinKenshooGoogle Adwords Keyword PlannerSEMrushSpyFuAdgoorooAdbeatMoatFeedlyNuzzelSearchCapPPC HeroThink with GoogleOptimizelyVisual Website OptimizerLiveBallHotjarUnbounce

In today's Internet Marketing Podcast, Andy is joined by Brad Geddes, co-founder at Adalysis to talk about the new Google Ad formats for 2017, expanded text ads. Brad discusses why Google are making these changes and provides details of the what has changed, including character count, a second headline and how the URL's are displayed. Brad also goes on to talk about the "Campaigns by device type" feature that has been brought back and how this affects upgrades.  See acast.com/privacy for privacy and opt-out information.

The Industry’s Favorite SEO Podcast #EDGETALK : Brad Geddes – Co-Founder AdAlysis Google wants to spend your money, and if you want to let them run without a dialed in targeting system, you’ll be frittering it away very quickly. They’re always lessons to be learned, and it is great to […] The post appeared first on .

Reverse-Engineering AdWords Quality Score as Google recently launched a new version of the AdWords API that allows users to download Quality Score information at scale.  AdAlysis founder Brad Geddes talks to Davied Szetela about how he used this information to break down the weight of each factor impacting Quality Score.Brad explains in the Search Engine Land article, “Having a high Quality Score is crucial when it comes to maximizing AdWords performance. However, it's been very difficult to work with Quality Score in the past, as Google has not easily allowed you to diagnose all of the factors that comprise Quality Score at scale.”

Reverse-Engineering AdWords Quality Score as Google recently launched a new version of the AdWords API that allows users to download Quality Score information at scale.  AdAlysis founder Brad Geddes talks to Davied Szetela about how he used this information to break down the weight of each factor impacting Quality Score.Brad explains in the Search Engine Land article, “Having a high Quality Score is crucial when it comes to maximizing AdWords performance. However, it's been very difficult to work with Quality Score in the past, as Google has not easily allowed you to diagnose all of the factors that comprise Quality Score at scale.”

Reverse-Engineering AdWords Quality Score as Google recently launched a new version of the AdWords API that allows users to download Quality Score information at scale.  AdAlysis founder Brad Geddes talks to Davied Szetela about how he used this information to break down the weight of each factor impacting Quality Score.Brad explains in the Search Engine Land article, “Having a high Quality Score is crucial when it comes to maximizing AdWords performance. However, it’s been very difficult to work with Quality Score in the past, as Google has not easily allowed you to diagnose all of the factors that comprise Quality Score at scale.”

Reverse-Engineering AdWords Quality Score as Google recently launched a new version of the AdWords API that allows users to download Quality Score information at scale.  AdAlysis founder Brad Geddes talks to Davied Szetela about how he used this information to break down the weight of each factor impacting Quality Score.Brad explains in the Search Engine Land article, “Having a high Quality Score is crucial when it comes to maximizing AdWords performance. However, it’s been very difficult to work with Quality Score in the past, as Google has not easily allowed you to diagnose all of the factors that comprise Quality Score at scale.”

Today I’m pleased to be joined by the author of the most comprehensive and well-received book on Google AdWords in print - it’s called Advanced Google AdWords. Some of the brands that he’s worked with include Amazon, Yahoo, and Business.com. He’s the co-founder of Ad-Alysis - welcome to DMR, Brad Geddes! On this episode of Digital Marketing Radio we discuss  whether Google AdWords is to expensive for most businesses, with topics including: Is it really possible for a regular business to bring in lots of profitable traffic from Google AdWords nowadays - or is it much more difficult than it used to be? What are some of the biggest mistakes that you see companies making with Google AdWords campaigns? Is it more difficult for certain industries? What’s the secret behind achieving a great quality score? On a limited budget is it best to start with exact match keywords, or are there other just as effective ways to get going? Should a business use specialist landing page pages from companies like Unbounce or is a regular website OK? What are the best things to split test? [Tweet ""If your site doesn't convert you shouldn't spend any money on paid search." @bgtheory"] Software I couldn't live without What software do you currently use in your business that if someone took away from you, it would significantly impact your marketing success? AdWords Editor [PPC Ad Editor] Bing Editor [PPC Ad Editor] Excel [Microsoft spreadsheet software] AdAlysis [Ad testing] Windows Live Writer [Blogging tool] What software don't you use, but you've heard good things about, and you've intended to try at some point in the near future? Marin [PPC campaign management software] My number 1 takeaway What's the single most important step from our discussion that our listeners need to take away and implement in their businesses? Ensure your website converts for traffic you send it. It doesn't matter what your medium is. Email's great. Social's great. SEO is great. Paid search is great. If your website can't convert it, who cares?

Joe Kerschbaum, the Midwest Account Director of 3Q Digital, talks to Brad Geddes about all of the PPC changes in both AdWords and Bing. In part 1 of this interview they discussad customizers, callout extensions and more.

Advanced Google Adwords an d Quality Score asBrad Geddes fills us on the release of the third edition of Advanced Google AdWordsfor those who want to quickly get beyondAdWordsbasics.

Advanced Google Adwords an d Quality Score asBrad Geddes fills us on the release of the third edition of Advanced Google AdWordsfor those who want to quickly get beyondAdWordsbasics.

Brad geddes is the author of the book Advanced Google Adwords, go to certifiedknowledge.org to find out more. In this episode we will be discussing exactly that, advanced google adwords, we'll covering, search theory, quality score, keyword research, ad extensions, writing ads, advanced targeting options, landing pages, remarketing and everything in between, so if you use adwords as part of your marketing or you plan on using it, you won't want to miss this episode!

AdWords Seminar Leader and Advanced Google Adwords Author Brad Geddes fills us on the release of the third edition of Advanced Google AdWordsfor those who want to quickly get beyondAdWordsbasicsRelated articles across the webMobile PPC and PPC Not Provided with Melissa MackeyPPC History and Market Research by ProxyImprove your Google AdWords CampaignKeyword Length and Ad Position

AdWords Seminar Leader and Advanced Google Adwords Author Brad Geddes fills us on the release of the third edition of Advanced Google AdWordsfor those who want to quickly get beyondAdWordsbasicsRelated articles across the webMobile PPC and PPC Not Provided with Melissa MackeyPPC History and Market Research by ProxyImprove your Google AdWords CampaignKeyword Length and Ad Position

Adapting to the Overhaul of Google Adwords Enhanced Campaigns as Brad Geddes welcomes back Melissa Mackey from gyro to discuss the re-launch.

David concludes this Questions About Quality Score roundtable discussion with Brad Geddes from CertifiedKnowledge.org and Craig Danuloff from ClickEquations.

David concludes this Questions About Quality Score roundtable discussion with Brad Geddes from CertifiedKnowledge.org and Craig Danuloff from ClickEquations.

David conducts a Questions About Quality Score roundtable discussion with Brad Geddes from CertifiedKnowledge.org and Craig Danuloff from ClickEquations. We also get an understanding on account level quality score.

David conducts a Questions About Quality Score roundtable discussion with Brad Geddes from CertifiedKnowledge.org and Craig Danuloff from ClickEquations. We also get an understanding on account level quality score.

David welcomes BG Theory founder Brad Geddes about How Adwords will be Affected by Google Instant, as Brad discusses his initial experimentation of Google Instant. You can read more about it here.

David welcomes BG Theory founder Brad Geddes about How Adwords will be Affected by Google Instant, as Brad discusses his initial experimentation of Google Instant. You can read more about it here.

Brad Geddes,founder of bgTheory.com, discusses PPC Advice for Small Advertisers. He also discusses his work on creating and presenting AdWords Seminars for Success and introduces us to new service for small advertisers called Certified Knowledge.

Brad Geddes,founder of bgTheory.com, discusses PPC Advice for Small Advertisers. He also discusses his work on creating and presenting AdWords Seminars for Success and introduces us to new service for small advertisers called Certified Knowledge.

ROI Implications of PPC Campaign Management Tactics with Brad Geddes from BG Theory who takes us back to his 2008 SES Chicago presentation.

ROI Implications of PPC Campaign Management Tactics with Brad Geddes from BG Theory who takes us back to his 2008 SES Chicago presentation.

Talking Google AdWords Quality Score with BG Theory founder Brad Geddes who distinguishes the different kinds of quality score and offers best practices for obtaining great Quality Score and repairing problem scores.

Talking Google AdWords Quality Score with BG Theory founder Brad Geddes who distinguishes the different kinds of quality score and offers best practices for obtaining great Quality Score and repairing problem scores.