Podcasts about new google

Send us a textThis week, we go through waves of depression as we talk about whether the internet is a net positive or net negative. See what I did there? If you like our podcast, make sure to leave a 5-star review!  Useful links from the episode:MC Frontalot's websiteUSC study reveals the key reason why fake news spreads on social mediaBeware the ‘New Google:' TikTok's Search Engine Pumps Toxic Misinformation To Its Young UsersTikTok hosts the latest dance moves and bad information on liver diseaseFake news spreads faster than true news on Twitter—thanks to people, not botsThe right dominates the online media ecosystem, seeping into sports, comedy, and other supposedly nonpolitical spacesMore than eight-in-ten Americans get news from digital devicesPodcasts as a Source of News and InformationThe Youth Vote in 2024

In this episode of the Your Digital Marketing Coach podcast, I'm diving into one of the biggest changes to how we show up in Google search results—the AI overview box. If you've noticed a drop in your traffic, you're not alone. These new AI summaries are changing how people click, what links they trust, and which brands get noticed. I went deep into the data—10 studies from the past year—to find the real patterns that help content get featured. From building stronger topic clusters to writing short, clear answers and updating your posts more often, I'll show you what works right now. This matters because showing up in these AI results can bring the most valuable visitors to your site—people ready to learn and take action.Links to Data Sources Usedhttps://www.wpbeginner.com/beginners-guide/google-ai-overviews-sge/https://www.conductor.com/academy/search-generative-experience/https://www.advancedwebranking.com/blog/how-to-takle-google-ai-overviews-search-generative-experiencehttps://www.resultfirst.com/blog/ai-seo/ai-overviews-explained-the-ultimate-guide-to-googles-search-generative-experience-sge/https://exposureninja.com/blog/how-to-rank-ai-overview/https://seowind.io/how-to-optimize-for-google-ai-overview/https://seranking.com/blog/how-to-optimize-for-ai-overviews/https://webmasters.stackexchange.com/questions/143199/how-to-optimize-a-website-for-google-search-generative-experience-sgehttps://www.rocktherankings.com/how-to-rank-google-ai-overview/https://hawksem.com/blog/google-ai-overviews/Learn More: Buy Digital Threads: https://nealschaffer.com/digitalthreadsamazon Buy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinamazon Join My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo Download My Free Ebooks Here: https://nealschaffer.com/books/ Subscribe to my YouTube Channel: https://youtube.com/nealschaffer All My Podcast Show Notes: https://podcast.nealschaffer.com

Is your tree service website at risk of being buried in search results? In this video, we breaks down Google's latest crackdown on low-quality AI content. Learn what not to do, how to stay safe, and why human-edited, helpful content is now more important than ever. Don't let AI shortcuts tank your rankings—listen now and protect your SEO! Join our FREE facebook group - Tree service marketing secrets! https://www.facebook.com/groups/treeservicemarketingsecrets Download our Ultimate Internet Marketing Checklist FREE: https://treeservicedigital.com/free-checklist/ Listen to our Podcast @ https://treeservicedigital.com/podcast/ Follow our new LinkedIn Page : https://www.linkedin.com/company/tree-service-digital-marketing/  

According to the BBC, privacy campaigners are calling Google's new rules on tracking people online "a blatant disregard for user privacy." These changes permit "fingerprinting," which allows online advertisers to collect more data about users including their IP addresses and information about their devices. In this episode, host Amanda Glassner is joined by Heather Engel, Managing Partner at Strategic Cyber Partners, to discuss. To learn more about today's stories, visit https://cybercrimewire.com • For more on cybersecurity, visit us at https://cybersecurityventures.com

Send us a textGreg Sterling and Mike Blumenthal discuss the current state of Google suspensions, the impact of AI overviews on local search traffic, and the evolving landscape of digital marketing strategies. They emphasize the importance of businesses becoming less reliant on Google and exploring alternative marketing channels while navigating the challenges posed by AI and changing search dynamics.Takeaways•Google's traffic dynamics are shifting, impacting everyone.•Suspension isues have been fixed but appeals times for reinstatement have increased significantly.•AI overviews are reducing visibility for organic search results.•Businesses should be cautious when making changes to their listings.•The importance of managing Google Business Profiles is highlighted.•Only a small percentage of businesses actively manage their reviews.•Building a brand independent of Google is crucial for success.•Social media is a primary channel for customer engagement amongst SMBS.•AI traffic is not a substitute for traditional search traffic.•Google's strategy is to retain users by integrating AI into search.01:36 Update: Google Suspensions/Reverification Fix and Backlog 05:36 The Rise of AI Overviews in Local Search11:27 Navigating the Future of Google and AI16:56 Marketing Strategies in a Changing LandscapeSubscribe to our newsletters and other content at https://www.nearmedia.co/subscribe/

In this episode of The Blogging and SEO Show, I'm exploring AI search engines and whether or not they're ready to take on Google as the top search engine on the block. Listen in as I talk about some of the different AI platforms, their user experience, and what it takes to show up in AI search.The AI search engines in question:Diem: https://app.askdiem.com/search Perplexity: https://www.perplexity.ai/ChatGpt: https://chatgpt.com/ Are you a podcaster? Join TCM's Pod to Blog Program, a 12-week done-with-you program teaching you how to consistently and comfortably turn your podcast episodes into SEO blog posts without maxing out your capacity:thecommamamaco.com/pod-to-blog⭐ Subscribe & leave a review—it helps so much!

Meet Google AI mode, a new search experiment requiring application for access (which I got today).This feature provides AI-powered responses and follow-up capabilities, akin to other AI tools. I emphasize the importance for businesses to understand this shift, highlighting the necessity of a strong technical SEO foundation and relevant content to be discoverable.Furthermore, the discussion touched on Google Search Console, website performance as a car, the value of answering questions online, and the significance of platforms like Pinterest for business reach, ultimately urging businesses to adapt to evolving search technologies and build a solid online presence.Frequently Asked Questions: Understanding Google AI Mode and Its Implications1. What is Google AI Mode?Google AI Mode is a new search experiment being rolled out by Google. It represents an evolution of the AI Overviews feature, aiming to provide more comprehensive, AI-powered responses to user queries. This experiment allows for follow-up questions, creating a more conversational search experience similar to interacting with other AI tools like ChatGPT. It signifies a shift in how Google Search may function in the future, integrating AI more deeply into the core search experience.2. How is Google AI Mode different from current Google Search and AI Overviews?Currently, Google Search displays traditional listings along with AI Overviews for some queries, which provide brief AI-generated summaries. Google AI Mode appears to be a more immersive AI experience. Instead of just a summarized overview, users will engage in a more dynamic, conversational interaction with AI to get answers and explore topics. The interface itself on google.com is expected to change, potentially featuring an "AI Mode" alongside options like "Images" and "Videos."3. How can I access Google AI Mode? Is it available to everyone?Access to Google AI Mode is currently limited. It is being rolled out as an experiment, and users need to apply and join a waitlist to potentially gain access. As of late March 2025 (based on the source's timeline), it appears to be available as a test within Google Labs and requires opting in. Furthermore, it seems testing is restricted to personal Gmail accounts rather than Google Workspace accounts. Initially, it's available in the US, with potential expansion to other regions in the future.4. What are the potential benefits of Google AI Mode for users?Google AI Mode promises a more efficient and in-depth way to find information. Users can ask complex questions and engage in follow-up queries to refine their understanding without needing to navigate multiple traditional search results. This conversational approach could lead to quicker answers and a more guided exploration of topics, similar to having a knowledgeable assistant.5. How might Google AI Mode impact businesses and website traffic? The integration of AI Mode could significantly alter how users discover websites. If AI-powered responses become the primary way people get information, websites that are not referenced or linked within these AI interactions may see a decrease in organic traffic. It will become crucial for businesses to ensure their content is high-quality, trustworthy, and easily understandable by AI algorithms to be considered as a reliable source. Being linked in AI responses could become a significant driver of relevant traffic.I hope you learn something new from the new Google AI Mode.⁠⁠⁠⁠⁠⁠⁠⁠>> START YOUR 14-DAY FREE TRIAL WITH FLODESK FOR BETTER EMAIL MARKETING TODAY

Longtime readers of this newsletter know that I'm a timelapse video freak. I love using my phone to create videos that see the world fly by at top speeds, with flowing clouds, having day turn night, shadows forming and disappearing, and of course, seeing people running around the world like speedy ants. There's rarely been an episode of PhotowalksTV that didn't have a timelapse section to it, and most of the recent ones have been created with my go-to, favorite timelapse app, the free Blackmagic Camera app, which is available for both Apple and Android devices.

Jason Howell and Jeff Jarvis discuss the $500 billion Stargate project investment in U.S. AI infrastructure, China's innovative DeepSeek model outperforming GPT-4, Samsung's Galaxy Unpacked event focusing on AI agents, Google's classroom-focused Gemini tools, and more! Support the show on Patreon! http://patreon.com/aiinsideshow Subscribe to the new YouTube channel! http://www.youtube.com/@aiinsideshow Note: Time codes subject to change depending on dynamic ad insertion by the distributor. NEWS 0:04:17 - Announcing The Stargate Project 0:10:31 - How Chinese A.I. Start-Up DeepSeek Is Competing With Silicon Valley Giants 0:16:20 - Samsung Galaxy Unpacked and Agents on phones 0:32:01 - New Google education tools for 2025 0:38:59 - Google Workspace enables the future of AI-powered work for every business 0:42:29 - Copilot is now included in Microsoft 365 Personal and Family 0:43:27 - The Shadow of Cognitive Laziness in the Brilliance of LLMs 0:52:44 - ‘ChatGPT saved my life': Reddit user credits AI chatbot for diagnosing his rare medical condition Learn more about your ad choices. Visit megaphone.fm/adchoices

In this special episode of We Are, Marketing Happy, Jenny dives into a critical update for healthcare marketers. Google is requiring advertisers to opt into call recording for its Click-to-Call feature, creating potential HIPAA compliance risks. Jenny explains the changes, why they're a concern, and what steps you need to take to protect your organization.   Key Points: • Google's new terms for Click-to-Call could result in PHI or PII being recorded, violating HIPAA. • The rollout is inconsistent, so accounts must be monitored closely. • You can contact Google support to opt out of call recording.   Action Items: • Check if the terms were accepted for your account. • Share this episode with your team or agency to ensure awareness.   More Information •Search Engine Land Article •Search Engine Journal Article   Connect with Jenny: • Email: jenny@hedyandhopp.com • LinkedIn: https://www.linkedin.com/in/jennybristow/   If you enjoyed this episode we'd love to hear your feedback! Please consider leaving us a review on your preferred listening platform and sharing it with others.

Welcome back to the latest episode of the Niche Pursuits Podcast! This week Spencer Haws and guest host Brooks Conkle take on the latest news in the SEO space. They break down the biggest headlines, and then they share their latest side hustles to offer listeners a bit of inspiration. Lastly, they discuss some weird niche sites they've come across and the strategies they're using. They talk about the November Core Update coming to a close -  https://www.seroundtable.com/google-november-2024-core-update-heats-up-again-38480.html They share the new Google Search Console Recommendations feature - https://www.seroundtable.com/google-search-console-recommendations-live-38479.html The talk about deceptive buttons in ads - https://www.seroundtable.com/google-misleading-ad-design-policy-update-38464.html Spencer's weird niche site is Drive Tanks - https://www.drivetanks.com/ Brooks' weird niche site is Take a screenshot - https://www.take-a-screenshot.org/ Ready to join a niche publishing mastermind, and hear from industry experts each week?  Join the Niche Pursuits Community here: https://community.nichepursuits.com Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter Want a Faster and Easier Way to Build Internal Links?  Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative

New Guidelines if you have an age-restricted business! Listen in to learn more. Happy Thanksgiving weekend. Enjoy the leftovers and football! - Jan ♥ Hosted on Acast. See acast.com/privacy for more information.

Press Gazette editor-in-chief Dominic Ponsford talks about the benefits of Bluesky for publishers with the zeal of a new convert, reporter Bron Maher explains how publishers are getting new traffic from Google via Discover and Charlotte Tobitt reveals the biggest lessons for the news industry from the US presidential election. Hosted on Acast. See acast.com/privacy for more information.

Happy Thanksgiving friends! I'm grateful that you have chosen to journey through the world of edTech with me! As a small thank you, I am offering a special sale! Anyone who registers for my winter Google Certification Academy between now and December 15 will get free access to my Wednesday Webinar program ($99 value). Click here to register! Episode Sponsor: Logitech for Education Logitech Education is your partner in innovation for the classroom. Logitech designs high quality hardware including headsets, microphones and cameras that are used in classrooms around the world. You can view these best in class products including the Zone learn wired headset by visiting logitech.com/education. Here are my favorite updates for November 2024: New templates for Google Slides Essay writing tips from OpenAI New buildikng block templates for Docs Google Vids for EDU Plus Gemini for iPhone Scholar & Arts & Culture celebrate milestones Machine learning crash course How to organize a complex document Figjam gratefulness wall Thankfulness turkey ----------------------------- Thanks for tuning into the Chromebook Classroom Podcast! If you enjoyed today's episode, I would appreciate your honest rating and review! You can connect with me, John Sowash, on Facebook, Twitter, or Instagram. I would love to hear your thoughts on the show!  

In this episode Chris does a deep dive on the new Google Workspace license structure. Mark has an extended News section with stories about an IXL lawsuit, Goolge's anti-trust fallout, Docusign impersonation attacks, and more.   -Linda McMahon's background as Trump's pick for education secretary -Significant surge in DocuSign impersonation attacks: hackers mimicking government -IXL class-action suit advances amid student data harvesting claims -U.S. Antitrust Regulators Want Google to Sell Chrome Browser -Prepare your institution for the new Education Fundamentals licensing model & license types - Google Workspace Admin Help -https://www.ed.gov/media/document/avoiding-discriminatory-use-of-ai -------------------- Scale Computing Scale Computing - northcentral@scalecomputing.com Verkada Extreme - Email dmayer@extremenetworks.com Fortinet - Email fortinetpodcast@fortinet.com NTP -------------------- Email us at k12techtalk@gmail.com Call us at 314-329-0363 Join the K12TechPro Community Buy some swag X @k12techtalkpod Visit our LinkedIn Music by Colt Ball Disclaimer: The views and work done by Josh, Chris, and Mark are solely their own and do not reflect the opinions or positions of sponsors or any respective employers or organizations associated with the guys. K12 Tech Talk itself does not endorse or validate the ideas, views, or statements expressed by Josh, Chris, and Mark's individual views and opinions are not representative of K12 Tech Talk. Furthermore, any references or mention of products, services, organizations, or individuals on K12 Tech Talk should not be considered as endorsements related to any employer or organization associated with the guys.

Robinhood launches new features aimed at advanced traders to expand its reach. Google announces a leadership shakeup with a new head for its search and ad business. Meta initiates another round of layoffs as part of its ongoing restructuring. Tesla gears up for its robotaxi rollout, focusing on autonomous ride-sharing. Uber considers acquiring Expedia in a move towards achieving its “super app” vision. --- Support this podcast: https://podcasters.spotify.com/pod/show/rickerandbon/support

Today on the show Newstalk Technology Correspondent Jess Kelly reviews the new Google Pixel Watch.

Google and Roku released new streaming media players, Disney rolled out paid sharing, Netflix is dabbling in sports, and a new initiative to measure FAST viewing has been launched.

Jess Kelly, Technology Correspondent for Newstalk takes a look a the new Google streamer.

Air Date 9/13/2024 We've been living through the modern equivalent of the oil boom, back when poking a hole in the ground would make one of the world's most valuable substances, upon which entire economies would be built. But in our case, it's not oil, it's data. Now we are at a pivotal moment as the old unchallenged master of data, Google, has been found guilty of illegal anti-competitive behavior at the same time as generative AI companies are in a new desperate rush to stake claims on every last piece of data they can find. Be part of the show! Leave us a message or text at 202-999-3991 or email Jay@BestOfTheLeft.com Full Show Notes | Transcript BestOfTheLeft.com/Support (Members Get Bonus Shows + No Ads!) Join our Discord community! KEY POINTS KP 1: The New Colonialism of Big Tech - Andrewism - Air Date 9-3-24 KP 2: Tech's Big Money Campaign is Getting Pushback with Margaret O'Mara and Brody Mullins - Your Undivided Attention - Air Date 8-26-24 KP 3: Nathan Calvin on California AI bill SB 1047 and it's potential to shape US AI policy - 80,000 Hours Podcast - Air Date 8-29-24 KP 4: This Moment in AI How We Got Here and Where Were Going - Your Undivided Attention - Air Date 8-12-24 KP 5: Newsoms AI dilemma To sign or not to sign - POLITICO Tech - Air Date 9-6-24 KP 6: At Last Big Tech's Free Ride May Be Over - The Hartmann Report - Air Date 9-4-24 KP 7: Where AI Isn't a Four Letter Word China Builds Robots to Aid Workers - The Socialist Program - Air Date 9-4-24 KP 8: Tech's Big Money Campaign is Getting Pushback with Margaret O'Mara and Brody Mullins Part 2 - Your Undivided Attention - Air Date 8-26-24 (1:00:18) NOTE FROM THE EDITOR On a possible future for humanity DEEPER DIVES (1:07:35) SECTION A: THE THREAT (1:20:31) SECTION B: BIG TECH LOBBYING (1:39:26) SECTION C: REGULATION (1:56:17) SECTION D: THINKING THROUGH SOLUTIONS SHOW IMAGE Description: Photo of a giant wall-sized screen displaying data numbers and a hand touching a finger to it. Credit: “ai analyzing data” via mimpori01, Pixabay | Pixabay License   Produced by Jay! Tomlinson Visit us at BestOfTheLeft.com

Welcome to the Dojo, a weekly marketing news podcast by Exposure Ninja. This week Tim and Dale talk about: 1. Google's August 2024 Algorithm Core Update 2. AI Overviews Hit the UK 3. Marketing Lessons from Harris/Trump's PPC 4. X Gets Even More Unsafe for Brands Watch on YouTube instead: ⁠⁠https://exposure.ninja/dojo-30⁠ Get a FREE review of your website: ⁠⁠https://exposureninja.com/rpod/review⁠⁠ Get the show notes: ⁠⁠https://exposureninja.com/podcast/dojo-30 Timestamps 00:09 – Google's August 2024 Algorithm Core Update 16:28 – AI Overviews Hit the UK 25:02 – Marketing Lessons from Harris/Trump's PPC 33:31 – X Gets Even More Unsafe for Brands 43:51 – "I'm confused!" What to Listen to Next How to Rank in Google's AI Overviews https://exposureninja.com/podcast/319/ How We 10x'd Leads for a Finance Company https://exposureninja.com/podcast/dojo-22/ How to Create the Perfect Marketing Strategy https://exposureninja.com/podcast/297/

This week, Jess Kelly takes a look at some of the new Google products that will be unveiled today.

Google's new TV streaming appliance, plus lots of lot of Gemini stuff is coming to Google Home and Nest and such. Elon tries to get advertisers to come back to X by… suing them. That time Intel had a chance to invest in OpenAI. And what new products can Airbnb dream up to make more money?Links:The Google TV Streamer might be the Apple TV 4K rival we've been waiting for (The Verge)Gemini intelligence is coming to Google Home (The Verge)Scoop: X sues major brands, ad industry group for antitrust (Axios)‘There's no price' Microsoft could pay Apple to use Bing: all the spiciest parts of the Google antitrust ruling (The Verge)How chip giant Intel spurned OpenAI and fell behind the times (Reuters)The limited edition OnePlus Open is the most striking foldable phone yet (The Verge)Airbnb details plans to expand beyond short-term rentals, including co-hosting and relaunching ‘experiences' (TechCrunch)See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

  Does Facebook fit into your social media strategy? In this episode, we highlight best practices for insurance agents developing their online presence.   Download our FREE eBook – Social Media Marketing for Insurance Agents   Resources: 5 Social Media Trends for Insurance Agents in 2024: https://link.chtbl.com/ASGF20240524 Advertising Medicare Through Facebook: https://ritterim.com/blog/advertising-medicare-through-facebook/ Agent Survival Guide Podcast Facebook Business Page: https://www.facebook.com/p/Agent-Survival-Guide-Podcast-100095559792814 TikTok Basics for Insurance Agents: https://link.chtbl.com/ASG603   References: “Social Media Fact Sheet.” Pew Research Center, Pew Research Center, 31 Jan. 2024, www.pewresearch.org/internet/fact-sheet/social-media/   “Top Websites Ranking - Most Visited Websites in June 2024.” Similarweb, Similarweb, 1 July 2024, www.similarweb.com/top-websites/ “Most Visited Websites in Worldwide 2024: Open .Trends.” Semrush, Semrush, 1 June 2024, www.semrush.com/trending-websites/global/all Gottfried, Jeffrey. “Americans' Social Media Use.” Pew Research Center, Pew Research Center, 31 Jan. 2024, www.pewresearch.org/internet/2024/01/31/americans-social-media-use/ Haan, Katherine. “Is Social Media the New Google? Gen Z Turn to Google 25% Less than Gen X When Searching.” Edited by Kiran Aditham, Forbes, Forbes Magazine, 14 June 2024, www.forbes.com/advisor/business/software/social-media-new-google/     Follow Us on Social! Ritter on Facebook, Instagram, LinkedIn, TikTok, X, and YouTube Sarah on LinkedIn, Instagram, and Threads Tina on LinkedIn

(6/26/24) - In today's Federal Newscast: Total federal-acquisition spending might soon hit a trillion dollars. The White House plans to conduct a hiring surge to fill open federal cyber jobs. And we don't know if DeRusha was in a hurry, but this former federal CISO has quickly landed at Google Cloud. Learn more about your ad choices. Visit podcastchoices.com/adchoicesSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

(6/26/24) - In today's Federal Newscast: Total federal-acquisition spending might soon hit a trillion dollars. The White House plans to conduct a hiring surge to fill open federal cyber jobs. And we don't know if DeRusha was in a hurry, but this former federal CISO has quickly landed at Google Cloud. Learn more about your ad choices. Visit megaphone.fm/adchoices

New Google Chrome scam to be wary of

New Google. Same GoogleAustralian Land CruiserBad storms?Weird Weather WeekendTesting is afoot!This is not surprisingMopping up modeCollin is hiringMarket shops research!PLAUSIBLE shopping culture!Baseball information?? MINKFans traveled by train!!Sunday laws impacted their success!Global Idioms!https://www.mentalfloss.com/posts/idioms-from-around-the-world#_63m6zxpp4Can't build a fence of sausage by sliding in on a shrimp sandwhichHaikuSummer lights glow bright,Young Bombers round the bases,Crowd cheers through the night.

The team discusses Google's new video presentation tool, AI-based exam marking and how the UK police plan to use facial recognition to crack down on shoplifting. Our Hot Hardware candidate is the Gurgle Apps Wi-Fi Word Clock, a fun and (just about) practical project based on the Raspberry Pi Pico W.

Plus the Reddit IPO and Why Software Venture Capital is Getting Harder --- Send in a voice message: https://podcasters.spotify.com/pod/show/moreorlesspod/message

How do you build an SEO strategy from scratch? How should SEO differ for specific business models?  Wix's Mordy Oberstein and Crystal Carter are joined by SEO growth specialist Gaetano DiNardi to teach you how to build an SEO strategy from the ground up… using an actual case as a reference. Get hands-on as we explore how Gaetano built his client an SEO strategy from scratch.   Also stopping by is messaging strategist Diane Wiredu to discuss ways to articulate brand messaging that actually resonates with your audience effectively.  Gather your finest ingredients, as this week we're giving you the recipe to make SEO from scratch right here on the SERP's Up SEO Podcast! Key Segments [00:02:13] What's On This Episode of SERP's Up? [00:04:11] Focus Topic of the Week: SEO From Scratch [00:04:39] Focus Topic Guest: Gaetano DiNardi [00:29:55] The Great Beyond w/ Diane Wiredu [00:43:03] Snappy News [00:48:24] Follow of the Week Hosts, Guests, & Featured People: Mordy Oberstein Crystal Carter Gaetano DiNardi Diane Wiredu Lily Ugbaja Resources: SERP's Up Podcast Wix SEO Learning Hub Searchlight SEO Newsletter Wix Studio Wix Studio YouTube Lion Words News: Google Structured Data Carousels Beta Documentation Added Early Signs: Google Search Ranking Update On February 28 & 29th Glenn Gabe showing rank volatility examples New Google structured data carousels (beta)

In this episode, we dive deep into the significant policy changes enforced by email giants Google and Yahoo. We explore how these changes will influence email deliverability and what steps individuals and businesses must take to avoid their emails being relegated to the spam folder.Main Themes:Stricter Email Delivery Standards: Google and Yahoo are tightening the reins on email deliverability to combat spam. We discuss what this means for the future of email marketing and communication.The Role of SPF, DKIM, and DMARC: We break down these three crucial acronyms—SPF (Sender Policy Framework), DKIM (Domain Keys Identified Mail), and DMARC (Domain-based Message Authentication, Reporting, and Conformance)—and explain how they contribute to a more secure email ecosystem.Implementation Challenges: Implementing these new security measures can be daunting. We offer insights into the complexities of setting up SPF, which requires a single DNS record, and DKIM, which is more intricate with its public and private keys.Impact on Email Marketing: The shift requires businesses to adapt by sending mass emails from their own domains rather than through third-party platforms. We examine the potential impact on services like Drip and MailChimp.Urgency Due to Deadlines: With a February 1st deadline looming, we discuss the urgency for compliance and what risks non-compliant senders face.Technical Troubles: Setting up multiple DNS records and managing long character strings can lead to issues. Our episode provides tips for navigating these technical waters.Complexity for Multiple Domains: For those with multiple domains or separate email marketing accounts, the changes are even more complex. We discuss strategies to manage these complexities effectively.Importance of Prompt Action: Taking swift action is essential to maintaining proper email delivery. We emphasize the importance of setting up DKIM in particular and what steps to take immediately.We provide guidance, demystify the technical jargon, and offer actionable advice to ensure your emails continue to reach their intended inboxes. THE INSIDER MEMBERSHIP IS OPEN AGAIN! Learn more here: https://leslipeterson.com/insider2/You can search all these episodes using my Podcast GPT. It's a great place to ask "me" a blogging question! Find that here on the bottom right: https://leslipeterson.com/If you're a professional blogger (or want to be) then check out my FREE Facebook Group where we talk about the business of blogging everyday! https://www.facebook.com/groups/leslipetersonThe quickest way to increase your traffic? Update your content regularly. Get a free blog post update checklist here: https://leslipeterson.com/Curious about how to connect with your newsletter audience? Get a free list of 52 Newsletter Connection Prompts here: https://leslipeterson.com/Need help understanding your blog personas and getting lead magnet ideas? Get my FREE GPT4.0 Lead Magnet Masterkit here: https://leslipeterson.com/===== FOLLOW ME ===== FB: https://www.facebook.com/groups/leslipeterson Podcast: ...

In episode #2643, We discuss the latest trends in digital marketing, including the best social media platforms for advertising, where Facebook and YouTube lead the way in terms of revenue generation. However, when it comes to return on ad spend (ROAS), platforms like Pinterest and Snapchat perform better. We also explore the resurgence of direct mail as a marketing strategy and the effectiveness of Facebook and Instagram lead ads. Finally, we touch on the changing landscape of content creation, where shorter and more visual content is becoming increasingly popular. Don't forget to help us grow by subscribing and liking on YouTube! Check out more of Eric's content (Leveling UP YT) and Neil's videos (Neil Patel YT)  TIME-STAMPED SHOW NOTES: (00:00) Today's topic: You're Using the Wrong Social Network, Facebook Lead Ads, and The New Google SEO Trend (Trends Dec 2023 Week 2) (00:00) Facebook is the best social network for advertising. (00:56) Revenue breakdown from paid social channels. (02:12) LinkedIn has a lower return on ad spend due to competition. (03:07) Comparing daily active users of different social platforms. (05:35) Maximizing return on ad spend on different social channels. (07:11) Direct mail is making a comeback in marketing. (08:37) Using lead ads to increase lead quality on Facebook and Instagram. (09:43) Google trend: changing content creation strategies. (10:37) Word counts for popular articles in different industries. (11:07) Different types of content that generate the most traffic. (12:07) The most popular form of content in most industries and how much qualified traffic it drives. (14:53) That's it for today! Don't forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain

In this episode, we delve into the features and capabilities of the new Google Gemini and compare them directly with those of ChatGPT-4. We explore their respective strengths, weaknesses, and potential impacts on the future of AI technology. Invest in AI Box: https://republic.com/ai-box/

This week, we review the major announcements from AWS re:Invent and discuss how the hyperscalers are embracing A.I. Plus, a few thoughts on children's chores. Watch the YouTube Live Recording of Episode (https://www.youtube.com/watch?v=q0xwqUis6xA) 443 (https://www.youtube.com/watch?v=q0xwqUis6xA) Runner-up Titles No Slack The Corporate Podcast. Quality of life stop Our roads diverge Eats a bag of llama Nobody wants to do a bake-off AI all the time Rundown AWS re:Invent Top announcements of AWS re:Invent 2023 | Amazon Web Services (https://aws.amazon.com/blogs/aws/top-announcements-of-aws-reinvent-2023/) Salesforce Inks Deal to Sell on Amazon Web Services' Marketplace (https://www.bloomberg.com/news/articles/2023-11-27/salesforce-to-sell-software-on-aws-marketplace-in-self-service-purchase-push#xj4y7vzkg) AWS Unveils Next Generation AWS-Designed Chips (https://press.aboutamazon.com/2023/11/aws-unveils-next-generation-aws-designed-chips) Join the preview for new memory-optimized, AWS Graviton4-powered Amazon EC2 instances (R8g) (https://aws.amazon.com/blogs/aws/join-the-preview-for-new-memory-optimized-aws-graviton4-powered-amazon-ec2-instances-r8g/) Announcing the new Amazon S3 Express One Zone high performance storage class (https://aws.amazon.com/blogs/aws/new-amazon-s3-express-one-zone-high-performance-storage-class/) AWS unveils new Trainium AI chip and Graviton 4, extends Nvidia partnership (https://www.zdnet.com/article/aws-unveils-new-trainium-ai-chip-and-graviton-4-extends-nvidia-partnership/) AI Chip - AWS Inferentia - AWS (https://aws.amazon.com/machine-learning/inferentia/) DGX Platform (https://www.nvidia.com/en-au/data-center/dgx-platform/) Foundational Models - Amazon Bedrock - AWS (https://aws.amazon.com/bedrock/) Supported models in Amazon Bedrock - Amazon Bedrock (https://docs.aws.amazon.com/bedrock/latest/userguide/models-supported.html#models-supported-meta) Agents for Amazon Bedrock is now available with improved control of orchestration and visibility into reasoning (https://aws.amazon.com/blogs/aws/agents-for-amazon-bedrock-is-now-available-with-improved-control-of-orchestration-and-visibility-into-reasoning/) Knowledge Bases now delivers fully managed RAG experience in Amazon Bedrock (https://aws.amazon.com/blogs/aws/knowledge-bases-now-delivers-fully-managed-rag-experience-in-amazon-bedrock/) Customize models in Amazon Bedrock with your own data using fine-tuning and continued pre-training (https://aws.amazon.com/blogs/aws/customize-models-in-amazon-bedrock-with-your-own-data-using-fine-tuning-and-continued-pre-training/) Amazon Q brings generative AI-powered assistance to IT pros and developers (https://aws.amazon.com/blogs/aws/amazon-q-brings-generative-ai-powered-assistance-to-it-pros-and-developers-preview/) Improve developer productivity with generative-AI powered Amazon Q in Amazon CodeCatalyst (https://aws.amazon.com/blogs/aws/improve-developer-productivity-with-generative-ai-powered-amazon-q-in-amazon-codecatalyst-preview/) Upgrade your Java applications with Amazon Q Code Transformation (https://aws.amazon.com/blogs/aws/upgrade-your-java-applications-with-amazon-q-code-transformation-preview/) Introducing Amazon Q, a new generative AI-powered assistant (https://aws.amazon.com/blogs/aws/introducing-amazon-q-a-new-generative-ai-powered-assistant-preview/) New Amazon Q in QuickSight uses generative AI assistance for quicker, easier data insights (https://aws.amazon.com/blogs/aws/new-amazon-q-in-quicksight-uses-generative-ai-assistance-for-quicker-easier-data-insights-preview/) Amazon Managed Service for Prometheus collector provides agentless metric collection for Amazon EKS (https://aws.amazon.com/blogs/aws/amazon-managed-service-for-prometheus-collector-provides-agentless-metric-collection-for-amazon-eks/) Amazon CloudWatch Logs now offers automated pattern analytics and anomaly detection (https://aws.amazon.com/blogs/aws/amazon-cloudwatch-logs-now-offers-automated-pattern-analytics-and-anomaly-detection/) Use Amazon CloudWatch to consolidate hybrid, multicloud, and on-premises metrics (https://aws.amazon.com/blogs/aws/new-use-amazon-cloudwatch-to-consolidate-hybrid-multi-cloud-and-on-premises-metrics/) Amazon EKS Pod Identity simplifies IAM permissions for applications on Amazon EKS clusters (https://aws.amazon.com/blogs/aws/amazon-eks-pod-identity-simplifies-iam-permissions-for-applications-on-amazon-eks-clusters/) Amazon DynamoDB zero-ETL integration with Amazon OpenSearch Service is now available (https://aws.amazon.com/blogs/aws/amazon-dynamodb-zero-etl-integration-with-amazon-opensearch-service-is-now-generally-available/) Amazon says its first Project Kuiper internet satellites were fully successful in testing (https://www.cnbc.com/2023/11/16/amazon-kuiper-internet-satellites-fully-successful-in-testing.html) AWS takes the cheap shots (https://techcrunch.com/2023/11/28/aws-takes-the-cheap-shots/) Here's everything Amazon Web Services announced at AWS re:Invent (https://techcrunch.com/2023/11/28/heres-everything-aws-reinvent-2023-so-far/) Relevant to your Interests Oracle Cloud Made All The Right Moves In 2022 (https://moorinsightsstrategy.com/oracle-cloud-made-all-the-right-moves-in-2022/) Ransomware gang files SEC complaint over victim's undisclosed breach (https://www.bleepingcomputer.com/news/security/ransomware-gang-files-sec-complaint-over-victims-undisclosed-breach/) Keynote Highlights: Satya Nadella at Microsoft Ignite 2023 (https://www.youtube.com/watch?v=QMlUJqxhdoY) Thoma Bravo to sell about $500 million in Dynatrace stock (https://www.marketwatch.com/story/thoma-bravo-to-sell-about-500-million-in-dynatrace-stock-9d7bd0e6) FinOps Open Cost and Usage Specification 1.0-preview Released to Demystify Cloud Billing Data (https://www.prnewswire.com/news-releases/finops-open-cost-and-usage-specification-1-0-preview-released-to-demystify-cloud-billing-data-301990559.html?tc=eml_cleartime) AWS, Microsoft, Google and Oracle partner to make cloud spend more transparent | TechCrunch (https://techcrunch.com/2023/11/16/aws-microsoft-google-and-oracle-partner-to-make-cloud-spend-more-transparent/) Privacy is Priceless, but Signal is Expensive (https://signal.org/blog/signal-is-expensive/) Several popular AI products flagged as unsafe for kids by Common Sense Media | TechCrunch (https://techcrunch.com/2023/11/16/several-popular-ai-products-flagged-as-unsafe-for-kids-by-common-sense-media/) Amazon to sell Hyundai vehicles online starting in 2024 (https://finance.yahoo.com/news/amazon-sell-hyundai-vehicles-online-180500951.html) Amazon to launch car sales next year with Hyundai (https://news.google.com/articles/CBMiP2h0dHBzOi8vd3d3LmF4aW9zLmNvbS8yMDIzLzExLzE2L2FtYXpvbi1oeXVuZGFpLWNhcnMtc2FsZS1hbGV4YdIBAA?hl=en-US&gl=US&ceid=US%3Aen) Canonical Microcloud: Simple, free, on-prem Linux clustering (https://www.theregister.com/2023/11/16/canonical_microcloud/) Introducing the Functional Source License: Freedom without Free-riding (https://blog.sentry.io/introducing-the-functional-source-license-freedom-without-free-riding/) The Problems with Money In (Open Source) Software | Aneel Lakhani | Monktoberfest 2023 (https://www.youtube.com/watch?v=LTCuLyv6SHo) DXC Technology and AWS Take Their Strategic Partnership to the Next Level to Deliver the Future of Cloud for Customers (https://dxc.com/us/en/about-us/newsroom/press-releases/11202023) Broadcom and VMware Intend to Close Transaction on November 22, 2023 (https://www.businesswire.com/news/home/20231121379706/en/Broadcom-and-VMware-Intend-to-Close-Transaction-on-November-22-2023) Broadcom announces successful acquisition of VMware | Hock Tan (https://www.broadcom.com/blog/broadcom-announces-successful-acquisition-of-vmware) Broadcom closes $69 billion VMware deal after China approval (https://finance.yahoo.com/news/broadcom-closes-69-billion-vmware-133704461.html) VMware is now part of Broadcom | VMware by Broadcom (https://www.broadcom.com/info/vmware) Binance CEO Changpeng Zhao Reportedly Quits and Pleads Guilty to Breaking US Law (https://www.wired.com/story/binance-cz-ceo-quits-pleads-guilty-breaking-law/) Congrats To Elon Musk: I Didn't Think You Had It In You To File A Lawsuit This Stupid. But, You Crazy Bastard, You Did It! (https://www.techdirt.com/2023/11/21/congrats-to-elon-musk-i-didnt-think-you-had-it-in-you-to-file-a-lawsuit-this-stupid-but-you-crazy-bastard-you-did-it/) Hackers spent 2+ years looting secrets of chipmaker NXP before being detected (https://arstechnica.com/security/2023/11/hackers-spent-2-years-looting-secrets-of-chipmaker-nxp-before-being-detected/) Meet ‘Anna Boyko': How a Fake Speaker Blew up DevTernity (https://thenewstack.io/meet-anna-boyko-how-a-fake-speaker-blew-up-devternity/) IBM's Db2 database dinosaur comes to AWS (https://go.theregister.com/feed/www.theregister.com/2023/11/29/aws_launch_ibms_db2_database/) Reports of AI ending human labour may be greatly exaggerated (https://www.ecb.europa.eu/pub/economic-research/resbull/2023/html/ecb.rb231128~0a16e73d87.es.html) New Google geothermal electricity project could be a milestone for clean energy (https://apnews.com/article/geothermal-energy-heat-renewable-power-climate-5c97f86e62263d3a63d7c92c40f1330d) VMware's $92bn sale showers cash on Michael Dell and Silver Lake (https://www.ft.com/content/d01901a2-db4b-45df-8ce5-f57ff46d463e) Gartner Says Cloud Will Become a Business Necessity by 2028 (https://www.gartner.com/en/newsroom/press-releases/2023-11-29-gartner-says-cloud-will-become-a-business-necessity-by-2028) IRS starts the bidding for $1.9B IT services recompete (https://www.nextgov.com/acquisition/2023/11/irs-starts-bidding-19b-it-services-recompete/392303/) WSJ News Exclusive | Apple Pulls Plug on Goldman Credit-Card Partnership (https://www.wsj.com/finance/banking/apple-pulls-plug-on-goldman-credit-card-partnership-ca1dfb45) Apple employees most likely to leave to join Google shows LinkedIn (https://9to5mac.com/2023/11/23/apple-employees-next-jobs/) Ranked: Worst Companies for Employee Retention (U.S. and UK) (https://www.visualcapitalist.com/cp/ranked-worst-companies-for-employee-retention-u-s-and-uk/) Apple announces RCS support for iMessage (https://arstechnica.com/gadgets/2023/11/apple-announces-rcs-support-for-imessage/) Apple says iPhones will support RCS in 2024 (https://www.theverge.com/2023/11/16/23964171/apple-iphone-rcs-support) Today on The Vergecast: what Apple really means when it talks about RCS. (https://www.theverge.com/2023/11/17/23965656/today-on-the-vergecast-what-apple-really-means-when-it-talks-about-rcs) **## Nonsense Ikea debuts a trio of affordable smart home sensors (https://www.theverge.com/2023/11/28/23977693/ikea-sensors-door-window-water-motion-price-date-specs) Apple and Spotify have revealed their top podcasts of 2023 (https://www.theverge.com/2023/11/29/23981468/apple-replay-spotify-wrapped-podcasts-rogan-crime-junkie-alex-cooper) Listener Feedback Matt's Trackball: Amazon.com: Kensington Expert Trackball Mouse (K64325), Black Silver, 5"W x 5-3/4"D x 2-1/2"H : Electronics (https://amzn.to/3ujm7ct) Conferences Jan 29, 2024 to Feb 1, 2024 That Conference Texas (https://that.us/events/tx/2024/schedule/) If you want your conference mentioned, let's talk media sponsorships. SDT news & hype Join us in Slack (http://www.softwaredefinedtalk.com/slack). Get a SDT Sticker! Send your postal address to stickers@softwaredefinedtalk.com (mailto:stickers@softwaredefinedtalk.com) and we will send you free laptop stickers! Follow us: Twitch (https://www.twitch.tv/sdtpodcast), Twitter (https://twitter.com/softwaredeftalk), Instagram (https://www.instagram.com/softwaredefinedtalk/), Mastodon (https://hachyderm.io/@softwaredefinedtalk), BlueSky (https://bsky.app/profile/softwaredefinedtalk.com), LinkedIn (https://www.linkedin.com/company/software-defined-talk/), TikTok (https://www.tiktok.com/@softwaredefinedtalk), Threads (https://www.threads.net/@softwaredefinedtalk) and YouTube (https://www.youtube.com/channel/UCi3OJPV6h9tp-hbsGBLGsDQ/featured). Use the code SDT to get $20 off Coté's book, Digital WTF (https://leanpub.com/digitalwtf/c/sdt), so $5 total. Become a sponsor of Software Defined Talk (https://www.softwaredefinedtalk.com/ads)! Recommendations Brandon: The Complete History & Strategy of Visa (https://www.acquired.fm/episodes/visa) Matt: Markdown in Google Docs (https://support.google.com/docs/answer/12014036) Google Docs to Markdown (https://workspace.google.com/marketplace/app/docs_to_markdown/700168918607) Coté: pork chops, preferably thin sliced. Photo Credits Header (https://unsplash.com/photos/bike-on-concrete-floor-j0zlzt40J-0) Artwork (https://unsplash.com/photos/person-holding-black-amazon-echo-dot-qQRrhMIpxPw)

This Week in Cleantech is a new, weekly podcast covering the most impactful stories in cleantech and climate in 15 minutes or less.This week's episode features Associated Press green energy reporter Jennifer McDermott who breaks down a monumental achievement for enhanced geothermal energy. This Week in Cleantech — Dec. 1, 2023 This week's “Cleantecher of the Week” is Lisa Jacobson, head of Business Council for Sustainable Energy. Send your nominations for "Cleantecher of the Week" to thisweekincleantech@tigercomm.us.1. The Biden Energy Slush Fund — Wall Street Journal 2. How Solar Sales Bros Threaten the Green Energy Transition — TIME3. BP pays £254mn to take full control of solar joint venture Lightsource — Financial Times4. The Salton Sea has even more lithium than previously thought, new report finds — LA Times5. New Google geothermal electricity project could be a milestone for clean energy — Associated PressWatch the full episode on YouTubeHelp make This Week in Cleantech the best it can be. Send feedback and story recommendations to ThisWeekInCleantech@tigercomm.us. And don't forget to leave a rating and review wherever you get your podcasts.Register for the GridTECH Connect Forum - Southeast event taking place in Orlando on Feb. 26 using promo code "PODCAST" to receive 10%. Take advantage of this unique opportunity for developers, utilities, and regulators to collaborate on the critical issue of interconnection. All GridTECH Connect attendees also receive complimentary access to DISTRIBUTECH International.

This week: The Google November core update has run its course, Google Bard answers questions about YouTube videos, and Sam Altman returns to OpenAI. Here's what happened this week in digital marketing.

Welcome back to another episode of the Niche Pursuits Podcast, where Spencer and Jared cover the latest news in SEO, AI, affiliate marketing, and content creation. As always, there's a lot that happened since the previous episode, and they talk about the best Black Friday deals, so don't miss this one! The first news story they cover was the major upheaval at OpenAI over the last few days. Essentially, the board ousted Sam Altman as its CEO due to a lack of confidence and trust in him.  This led to a whirlwind of events: other employees quit in solidarity, he was hired by Microsoft, and then the board at OpenAI changed course and hired him back.  What does this all mean and how will it eventually play out? How did Sam and Microsoft really fare in this debacle? And how does this ultimately impact content creators? Tune in to hear Spencer and Jared's takeaways. The next bit of news they cover is that Google is testing out a “Simple Search” function, which would allow users to filter their search queries and simplify them.  How exactly does it work? What does this mean for the Search Generative Experience? What is Google really doing as it implements all of these changes? And what does it mean for bloggers? Listen and find out. The next topics are about shopping, which could not be more appropriate, since it is Black Friday after all. Google is now using AI to help people shop for their holiday gifts. Spencer and Jared discuss how it works and show the demo. Essentially, AI will help refine gift categories and help people find exactly what they're looking for. The new functions even let you virtually try on clothes! In other shopping news, Amazon has announced that, on Black Friday, its Prime Video will feature shoppable ads, allowing users to scan QR codes to make “instant purchases” during the NFL game. Speaking of shopping, as it's Black Friday, Spencer and Jared forgo the usual Shiny Object Shenanigans portion of the podcast to share some of the biggest and best deals they've seen this season. They talk about special discounts on Spencer's tools, like Link Whisper and Rank Logic, as well as on Jared's photography course. To save big on the best tools, check out the Niche Pursuits Black Friday Deals page! As for this week's Weird Niche Sites, Spencer goes first and reveals Rhyme Zone which, as the name suggests, identifies words that rhyme with your chosen word. The extensive results are organized by syllable. But what's really shocking is how much traffic the site gets! It's off the charts! How is it monetized? And what could it do better to earn more from ads? Listen to the episode for all the details. Jared's site is a bit more whimsical: Cloud Appreciation Society. This weird site features everything from the cloud of the day and cloud of the month to a “Recent Clouds Spotted” section. It also has a very cool UGC feature that Jared and Spencer discuss, as well as the possibility of buying a membership. Is this DR69 site ranking for a lot of keywords? How is it probably doing in terms of revenue?  And that brings us to the end of another episode! Hopefully, you feel like you're in the loop and caught up on recent happenings with Google and SEO. See you next week for another jam-packed episode! Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter Want a Faster and Easier Way to Build Internal Links? Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative

to watch this episode, subscribe to my YouTube channel: optYOUmize podcast YoutubeWhether our goal is to optimize SEO and get on page one of Google's search rankings, or if we are focused on building an audience around our message, brand, product, and services, it's clear that original content is the key and the way of the future. While it may be tempting to use AI or curated content as a shortcut, ultimately it's risky because that kind of content will be penalized and hurt search engine rankings and traffic. It takes more time and work to create our own content, but it's also a lot more rewarding in more ways than one.#entrepreneur #SEO #searchengineranking #googlepageone #business #success #entrepreneurslife #entrepreneurialmindset #entrepreneurtips #entrepreneurmind #entrepreneurmotivation #optyoumize #brettingram #digitalmarketing #onlinemarketing #digitalmarketer

Welcome back to Niche Pursuits News, where Spencer and Jared share the most important and recent news in SEO, digital marketing, content creation, and website building. Grab something to drink and get comfortable—there's lots to cover this week!  The first topic they cover is Google's antitrust lawsuit. One of Google's witnesses made a mistake on the stand and accidentally revealed that it pays Apple 36% of the revenue earned via search ad activity on Apple's Safari browser.  Essentially, Google is paying billions of dollars to Apple to ensure that it's the default browser on all of its products and it did not want this data to be revealed. What does this mean for other search engines? Does Google have a monopoly in the search engine market? Or, maybe a better question is, how good is Google really? Does it need to go to these lengths to become the default browser? Is the quality of its search actually getting worse? And what is the science behind being the “default?” The next news item up for discussion is Google's announcement about new ways that users can find what they're looking for on Search.  Google is testing out three features: allowing users to follow topics that they're interested in by adding a follow button, adding a perspective filter to allow users to get the best first-hand knowledge on a topic, and including information about content creators to highlight their expertise.  What other potentially controversial announcements has Google made with regard to new features? What's the role of AI in all of this? Tune in to find out!  Jared and Spencer then talk about Danny Sullivan's recent presentation at brightonSEO. The Google Search Liaison essentially told attendees to get ready for even more changes, tweaks, and improvements to Google's search rankings. To get a peek at his full presentation, head on over to Twitter, where he posted all the slides and see for yourself. But what were the overarching themes? Listen to the podcast to hear Jared and Spencer's impressions.  When it comes to Shiny Object Shenanigans, Spencer goes first and talks about his adventures building a faceless YouTube channel.  He offers a summary on Twitter, but the gist is that he started uploading videos and one video went viral in May and got 474k views. He started to earn money and was making plans for the future when his viral video got hit with a copyright notification and had to be taken down. How have things gone since then? What's in store for this side hustle? Listen and find out what Spencer's doing now! When it's Jared's turn, he gives an update on his Amazon Influencer Program side hustle which, if you've been tuning in over the last few weeks, has been particularly volatile. The good news is that earnings appear to be picking up, so stay tuned to see if he sees a full recovery.  He also talks about his photography course on Weekend Growth and the importance of having high-quality photos, particularly in view of all the changes in Google. His course, which offers useful tips for non-professionals, is celebrating its 1-year anniversary.  Don't miss out on the chance to get it! Jared's offering it for 50% off with the code “Niche Pursuits.” When it comes to Weird Niche Sites, the co-hosts really capture the weirdness of the web. Spencer reveals his ‘90s-looking website, Disk Prices, which is essentially a list of hard drive prices and their different characteristics.  All of the links are Amazon affiliate links, and search engine traffic varies according to the source: 2600 organic searches per month according to Ahrefs, 20k according to SimilarWeb. How is the website updated? How is it doing on mobile? How did it fare during the HCU? What are the key takeaways from this website?  When it's Jared's turn, he shows his love for cats with Cat News Headlines. It's a repository of daily (and probably) manually updated cat news from all over the web. This DR4 site only ranks for 250 keywords. The main articles it's ranking for are cat food reviews and, in general, the site isn't doing especially well.  What do they think of the design? What is the site doing correctly (if anything)?   And that brings us to the end of another great podcast. We hope you feel informed of all the latest news in the SEO space and inspired to launch or continue your business projects and side hustles. See you next week! Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter Want a Faster and Easier Way to Build Internal Links? Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative

On this week's episode I cover my highlights from the many Microsoft Ignite announcements, I cover this month's Patch Tuesday news and much more! Reference Links: https://www.rorymon.com/blog/microsoft-ignite-announcements-patch-tuesday-news-new-google-search-feature/

Beatrice Gamba talks with Jason Barnard about smashing SEO strategies in the era of AI. Beatrice Gamba is Head of Agency and SEO Strategist at WordLift. Born and raised in Rome, Beatrice joined the WordLift team in Rome in 2016, first as Project Manager for its side- company InsideOut10, then as Digital Project Manager and now as Head of Agency. She has more than eight years of experience in tech and digital companies. After graduating in Economics, she moved to Berlin where she worked for Zalando and dealt with clients from all over Europe, always ensuring a high-quality service. Beatrice strives every day to create value with innovative, AI-driven digital strategies and to ensure that she achieves the best results with detail-oriented management and the most effective resources. Companies are increasingly using AI models to improve their SEO strategies, which is seen as the next big thing in SEO. AI is helping organisations tailor their content to how users search online. Using powerful AI tools, they can understand what users are really searching for and analyse this data to make SEO ever more effective. This means a significant shift from focusing on keywords to understanding user intent. In this brilliant episode, Beatrice Gamba shares her groovy expertise on AI-SEO. She highlights the importance of the internal Knowledge Graph, the shift from keywords to user intent in SEO strategies and the use of conversational question and answer formats for content. Beatrice also explores the use of AI to improve SEO and competition with Generative AI, optimizing for the new SERPs on Google and Bing and the significance of Knowledge Graphs and Structured Data to improve Brand Search results. As always, the show ends with passing the baton… Beatrice passes the virtual baton to next week's incredible guest, Callum (Callie) Scott. What you'll learn from Beatrice Gamba 00:00 Beatrice Gamba and Jason Barnard 01:10 Beatrice Gamba's Brand SERP 02:58 How Can SEOs Navigate the Evolution to AI-Optimized Content for Increased Online Visibility? 04:28 How to Optimise Your Content for the New Google and Bing Conversational Search Experience 07:00 What is an Internal Knowledge Graph? 09:34 What are the Three Sections of the SERP?  09:47 Why is Mastering Knowledge and Recommendations Key for a Successful Generative Experience on SERPs? 10:29 How Can AI, User Intent, and Structured Content Revolutionize SEO Strategies? 12:14 Can the Use of ChatGPT for FAQ Content Pass Google's Quality Assessment? 13:27 How Can Structured Data and External Links Enhance Your Online Authority and Expertise?  14:46 Which AI Tools Can Support Your SEO Strategy in the Evolving Digital Landscape? 16:41 How Can AI Improve Your Link Building Strategies? 18:06 Revealing strategies and Tools for Leveraging AI to Build Effective Links 19:31 How Can AI Revolutionize Crawling and Indexing Techniques? 21:34 Can AI Responses Reflect Your Tone of Voice? 22:37 Is It Necessary to Manually Revise Answers from AI Tools? 24:35 How Can Structured Data and Knowledge Graphs Future-Proof Your SEO Strategy? 27:22 How Can AI-SEO Help with Branded Search Strategies? 29:23 Passing the Baton: Beatrice Gamba to Callum (Callie) Scott This episode was recorded live on video August 22nd 2023

Beatrice Gamba talks with Jason Barnard about smashing SEO strategies in the era of AI. Beatrice Gamba is Head of Agency and SEO Strategist at WordLift. Born and raised in Rome, Beatrice joined the WordLift team in Rome in 2016, first as Project Manager for its side- company InsideOut10, then as Digital Project Manager and now as Head of Agency. She has more than eight years of experience in tech and digital companies. After graduating in Economics, she moved to Berlin where she worked for Zalando and dealt with clients from all over Europe, always ensuring a high-quality service. Beatrice strives every day to create value with innovative, AI-driven digital strategies and to ensure that she achieves the best results with detail-oriented management and the most effective resources. Companies are increasingly using AI models to improve their SEO strategies, which is seen as the next big thing in SEO. AI is helping organisations tailor their content to how users search online. Using powerful AI tools, they can understand what users are really searching for and analyse this data to make SEO ever more effective. This means a significant shift from focusing on keywords to understanding user intent. In this brilliant episode, Beatrice Gamba shares her groovy expertise on AI-SEO. She highlights the importance of the internal Knowledge Graph, the shift from keywords to user intent in SEO strategies and the use of conversational question and answer formats for content. Beatrice also explores the use of AI to improve SEO and competition with Generative AI, optimizing for the new SERPs on Google and Bing and the significance of Knowledge Graphs and Structured Data to improve Brand Search results. As always, the show ends with passing the baton… Beatrice passes the virtual baton to next week's incredible guest, Callum (Callie) Scott. What you'll learn from Beatrice Gamba 00:00 Beatrice Gamba and Jason Barnard 01:10 Beatrice Gamba's Brand SERP 02:58 How Can SEOs Navigate the Evolution to AI-Optimized Content for Increased Online Visibility? 04:28 How to Optimise Your Content for the New Google and Bing Conversational Search Experience 07:00 What is an Internal Knowledge Graph? 09:34 What are the Three Sections of the SERP?  09:47 Why is Mastering Knowledge and Recommendations Key for a Successful Generative Experience on SERPs? 10:29 How Can AI, User Intent, and Structured Content Revolutionize SEO Strategies? 12:14 Can the Use of ChatGPT for FAQ Content Pass Google's Quality Assessment? 13:27 How Can Structured Data and External Links Enhance Your Online Authority and Expertise?  14:46 Which AI Tools Can Support Your SEO Strategy in the Evolving Digital Landscape? 16:41 How Can AI Improve Your Link Building Strategies? 18:06 Revealing strategies and Tools for Leveraging AI to Build Effective Links 19:31 How Can AI Revolutionize Crawling and Indexing Techniques? 21:34 Can AI Responses Reflect Your Tone of Voice? 22:37 Is It Necessary to Manually Revise Answers from AI Tools? 24:35 How Can Structured Data and Knowledge Graphs Future-Proof Your SEO Strategy? 27:22 How Can AI-SEO Help with Branded Search Strategies? 29:23 Passing the Baton: Beatrice Gamba to Callum (Callie) Scott This episode was recorded live on video August 22nd 2023

YouTuber and content creator Sara Dietschy joins us on this week's episode of The MacRumors Show to discuss some of our favorite Apple accessories.We talk through Sara's thoughts on the iPhone 15 Pro, the utility of the Apple Watch, and Google's newly announced Pixel devices, featuring a range of AI-powered photography capabilities. We also discuss our some of our favorite accessories for the iPhone and iPad, Mac, and smart home.

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This week's Network Break looks at a new Network Access Control (NAC) offering from Juniper, plus a ChatGPT integration with Juniper's Marvis. Google debuts new Top-Level Domains that have security experts worried, Cisco reports a robust Q3, Broadcom tries to assuage EU regulators about its VMware acquisition, and more tech news.

Cast: Christian Humes & Thomas CaswellPokémon: 372 - SheldonOfftopic: Netflix, Mustard, Aliens, Survivor, Succession, the Big Bang TheoryGames: Teranil, Minecraft Legends, Dead Island 2, Mario Kart 9, Smash Bros. Melee, Battle TanksGameclub: New Game Next WeekQuestions, Comments, Complaints, Corrections!?Call: 805-738-8692Twitter: @UnrankedPodcastEmail@UnrankedPodcast.comDiscordhttps://discord.gg/wkvu88KvTVPatreonhttps://www.patreon.com/unrankedpodcastYouTubehttps://www.youtube.com/unrankedpodcastStreamshttps://twitch.tv/GreatBriTomhttps://twitch.tv/TheChoomsMerchhttps://www.teepublic.com/stores/unranked-podcastHarmony: Echos of Powergetharmonyeop.comHost ContactsTwitter@TunaTargaryen, @BigDan815, @GreatBriTomGamertagsTheChooms, Tuna Targaryen, TheBigDan815, GreatBriTomNintendo Friend CodesChristian: 4405-3172-5821Alex: 5443-2451-6915Dan: 2588-5184-0411Tom: 1369-5857-5388PSN:TunaTaygaryen, BigDan815, GreatBriTom Hosted on Acast. See acast.com/privacy for more information.