Podcasts about Arabic

معك لا أريد شيئًا على الأرض ـ مز ٧٣ : ٢٥

Part 1 - Wednesday Koiahk Praises - 2025 @ St. Philopateer Coptic Orthodox Church - Palm Harbor, FL ~ December 23, 2025

Part 1 @ St. Demiana Coptic Orthodox Church - Jacksonville, FL ~ December 13, 2025

Part 2 @ St. Demiana Coptic Orthodox Church - Jacksonville, FL ~ December 13, 2025

Part 2 - Wednesday Koiahk Praises - 2025 @ St. Philopateer Coptic Orthodox Church - Palm Harbor, FL ~ December 23, 2025

Part 3 - Wednesday Koiahk Praises - 2025 @ St. Philopateer Coptic Orthodox Church - Palm Harbor, FL ~ December 23, 2025

Part 4 - Wednesday Koiahk Praises - 2025 @ St. Philopateer Coptic Orthodox Church - Palm Harbor, FL ~ December 23, 2025

Part 5 - Wednesday Koiahk Praises - 2025 @ St. Philopateer Coptic Orthodox Church - Palm Harbor, FL ~ December 23, 2025

Listen To Full Sermon: "Seeking Christ's Righteousness" @ St. Kyrillos VI Coptic Orthodox Church - Antioch, TN ~ March 8, 2025https://on.soundcloud.com/zLjzv4cORU5jlDzAy9

What if most marketing struggles have nothing to do with tactics and everything to do with clarity? In this episode of Unstoppable Mindset, I sit down with marketing strategist and global entrepreneur Sacha Awaa to explore why so many small businesses waste money on marketing that never works. Sacha shares how growing up across cultures shaped her approach to strategy, leadership, and customer connection. We talk about why understanding your audience matters more than any tool, how AI is changing speed to market without replacing human judgment, and why marketing should be treated as an investment rather than an expense. You'll hear practical insights on audits, go-to-market strategy, process building, and leadership decisions that help businesses grow with intention instead of noise. I believe you will find this conversation both grounding and useful as you think about how to build something sustainable in a crowded marketplace. Highlights: 00:09 – Hear how growing up across cultures shaped a broader view of leadership, communication, and business.10:11 – Learn why AI improves speed to market but still requires human judgment to work well.12:13 – Discover why not truly understanding your audience is the biggest reason marketing fails.19:22 – Understand what marketing strategy actually means beyond tactics, tools, and trends.27:51 – See what small businesses can borrow from enterprise companies without losing agility.46:09 – Learn why strong leaders know when to step back and let the right people lead. About the Guest: Sacha Awaa is a marketing strategist, entrepreneur, and co-founder of My Marketer Mentors, a fast-growing community designed to help small business owners cut through the noise and succeed with marketing that actually works. With a unique ability to blend creativity and data, Sacha has guided startups and small businesses in turning limited budgets into measurable results. Her career has been driven by a passion for helping entrepreneurs avoid costly mistakes, drawing on insights from both Fortune 500 playbooks and scrappy startup strategies. Through workshops, mentorship, and one-on-one guidance, she empowers business owners to find clarity in today's overwhelming marketing landscape. Sacha's own journey reflects the intersection of design thinking and strategic planning—leveraging both sides of the brain to unlock powerful growth. She believes that marketing isn't just about selling products, but about building authentic communities, which inspired her to create a peer-led space where entrepreneurs can learn from and support each other. Whether she's breaking down practical go-to-market frameworks, rethinking outdated marketing tactics, or sharing her personal story of resilience and innovation, Sacha brings both warmth and wisdom to the small business world. Ways to connect with Sacha: www.mymarketermentors.com https://www.linkedin.com/in/sachaawwa/https://www.instagram.com/uncomplicate__it/https://www.linkedin.com/in/sachaawwa/ About the Host: Michael Hingson is a New York Times best-selling author, international lecturer, and Chief Vision Officer for accessiBe. Michael, blind since birth, survived the 9/11 attacks with the help of his guide dog Roselle. This story is the subject of his best-selling book, Thunder Dog. Michael gives over 100 presentations around the world each year speaking to influential groups such as Exxon Mobile, AT&T, Federal Express, Scripps College, Rutgers University, Children's Hospital, and the American Red Cross just to name a few. He is Ambassador for the National Braille Literacy Campaign for the National Federation of the Blind and also serves as Ambassador for the American Humane Association's 2012 Hero Dog Awards. https://michaelhingson.com https://www.facebook.com/michael.hingson.author.speaker/ https://twitter.com/mhingson https://www.youtube.com/user/mhingson https://www.linkedin.com/in/michaelhingson/ accessiBe Links https://accessibe.com/ https://www.youtube.com/c/accessiBe https://www.linkedin.com/company/accessibe/mycompany/ https://www.facebook.com/accessibe/ Thanks for listening! Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page. Do you have some feedback or questions about this episode? Leave a comment in the section below! Subscribe to the podcast If you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can subscribe in your favorite podcast app. You can also support our podcast through our tip jar https://tips.pinecast.com/jar/unstoppable-mindset . Leave us an Apple Podcasts review Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts. Transcription Notes: Michael Hingson  00:00 Access Cast and accessiBe Initiative presents Unstoppable Mindset. The podcast where inclusion, diversity and the unexpected meet. Hi, I'm Michael Hingson, Chief Vision Officer for accessiBe and the author of the number one New York Times bestselling book, Thunder dog, the story of a blind man, his guide dog and the triumph of trust. Thanks for joining me on my podcast as we explore our own blinding fears of inclusion unacceptance and our resistance to change. We will discover the idea that no matter the situation, or the people we encounter, our own fears, and prejudices often are our strongest barriers to moving forward. The unstoppable mindset podcast is sponsored by accessiBe, that's a c c e s s i capital B e. Visit www.accessibe.com to learn how you can make your website accessible for persons with disabilities. And to help make the internet fully inclusive by the year 2025. Glad you dropped by we're happy to meet you and to have you here with us. Michael Hingson  01:21 Well, hi everyone, and I want to welcome you to another episode of unstoppable mindset today. I your host Michael hingson gets a chance to talk with Sacha Awa, who is a marketing professional. She's going to tell us a lot about that I know, and she's a marketing strategist in general. She's an entrepreneur, and she's co founder of whoop I lost it there, my marketer my marketer mentors. So we'll learn about that as we go forward, if I don't get tongue tied anyway, Sasha, I want to welcome you to unstoppable mindset. We're glad you're here. Sacha Awaa  02:05 Yes, thank you so much. I'm really happy to be here. Well, why Michael Hingson  02:08 don't we start? I love to do this to have you start by talking maybe about the early Sasha, growing up, and just telling us a little about you. Yeah. Sacha Awaa  02:18 So I was born in Dallas, Texas, where my middle eastern dad and my European, Swedish mother collided. And then I grew up in the Middle East and migrated my way down south, down to the US, really, to attend college, where both of my parents went, and I have since stayed and been here. So I am sort of a, a, I guess, a global citizen in the sense that, you know, I, I, I travel a lot to my parents hometown and countries as well as, you know, have a base here in South Florida in the United States. And it's just really great to, you know, have that connection across the board, and I think it truly helps with work just, you know, working alongside and coming from different parts of the world, Michael Hingson  03:09 what do you think about the fact that you have lived in various parts of the world, and how that has really shaped the way you view working with people and viewing the job that you do. Sacha Awaa  03:22 Well, I think that when you are sort of that global citizen, and I think a lot of you know, my generation is having lived all over, it really creates that sense of truly understanding and being able to connect with folks all over just, you know, really the nuances of culture and you know, really how things sort of function and work in their in their country, and really being able to adapt it so it's not just, and I have clients globally. And you know, some clients are some, some people are like, Oh my gosh, it's so hard to do business in X country, or so on and so forth. And I think you just, you adapt, and you, as long as you're open to understanding how other people work and how they get things done, then I think it's a great fit for you to for you to be, for you to be doing that. Michael Hingson  04:11 Yeah, I think it's so important to have a broader perspective than so many of us do. I also think that, and know that traveling around the US, there are a lot of different kinds of attitudes and cultures, if you will, in different parts of the country, which is really cool, this country is large enough that it has that but then traveling to other countries has also allowed me to gain a broader perspective, which is why I asked the question. Because I agree with you. I think that there's so much to be gained by seeing and experiencing various parts of the world. Yes, it broadens your horizons in so many ways. Sacha Awaa  04:49 Yes, in so many ways. I couldn't agree more. Yeah, Michael Hingson  04:53 which is, which is really cool. So, so how long did you live in the Middle East? Sacha Awaa  05:00 I was in the middle east from when I was four months until I was, how should I say, until I was 16, and then came here for boarding school, and then later continued on and lived here. So it hasn't, it's, you know, I've probably spent a majority of my life in the US. But I think what's interesting is when you grow up at a young age, anywhere you really get into really having that foundation and that makes you who you are. Michael Hingson  05:34 Yeah, yeah. Well, how, why did you come back to the US when you were 16, or how did that work out? Sacha Awaa  05:43 I came for the purpose of education. Michael Hingson  05:46 Yeah, your parents were all in favor of that. 05:49 Yes, that's where they went to school. So they Michael Hingson  05:52 wanted you to get that that sense as well. I mean, you've certainly had 16 years almost of learning and so on in the Middle East, but it must have been quite a big difference coming to the US. Sacha Awaa  06:07 Yes, it was, but yeah, of course. I mean, it's when you're when you're at the tender age of 16. Yeah, you know, coming here and migrating anywhere away from your family, especially long distance, even though you're probably like, banging your fists on the wall and saying, I can't wait to leave home. You then have a rude awakening when that happens. Michael Hingson  06:28 Mm, hmm. Well, so are you so your parents still in the Middle East? Or how does that work? Sacha Awaa  06:36 No, my parents are. Well, they're between the Middle East, Europe and the US as well. They're all over Flin around, huh? Yeah. And they continue to do so well, Michael Hingson  06:48 which gives them a broader set of horizons about things. But they they do come and visit daughter occasionally, I gather, Sacha Awaa  06:57 yes, they do. And they come and they stay for two to three months at a time. So it's 07:01 great. Well, that's cool. Michael Hingson  07:04 And so what languages do you speak? Sacha Awaa  07:08 I speak both Swedish, English and Arabic. Michael Hingson  07:12 Okay, wow. So what? What prompted Swedish as part of it? Sacha Awaa  07:18 What prompted Swedish as part of it, my mother is Swedish. Michael Hingson  07:22 Oh, that's true. You said she was, didn't, yeah, yeah, yeah. Well, cool. So, so that gives you, certainly a plethora so next you have to learn an Asian language, and then you're going to really have a number of continents. Much less you could do Africa. 07:39 Yes, exactly. Michael Hingson  07:42 But that's, that's cool. So where did you go to college? Sacha Awaa  07:45 I went to American University in Washington, DC. Michael Hingson  07:48 Ah, okay, what did you study marketing, I assume. Sacha Awaa  07:52 No, actually, I studied, I studied graphic design. I mean, I eventually worked for advertising agency, but I was on the design side. Okay? Michael Hingson  08:02 And then you graduated. Did you get an advanced degree or just a bachelor's just a bachelor's degree that was enough to get you going, Yes. What did you do after you You graduated? Sacha Awaa  08:17 What did I do after I graduated? I worked in, I worked in two advertising agencies. I worked in a much smaller one that, you know, when you live in Washington, DC, you either work for the government or you have government contracts. Yeah, yeah. So I worked with government contracts and advertising agency backgrounds Michael Hingson  08:40 cool and you, you liked it. Sacha Awaa  08:46 I did. I worked as a graphic designer for about four years, and I switched over leaving graphic design because I just felt that it was really hard to be creative under pressure. Michael Hingson  09:01 Yeah. Well, yeah, but as you transitioned into doing more marketing things, that's pretty creative under pressure, isn't it? Yeah. Sacha Awaa  09:12 I mean, I guess marketing in general is just a lot of pressure to begin with, Michael Hingson  09:17 yeah, but still, but you, you certainly seem to do okay with it all. Sacha Awaa  09:26 I Yeah, and I think it's I'm always up for a good challenge. Michael Hingson  09:31 When did you go out and start your own company? Sacha Awaa  09:36 Started my own company, if you'd imagine, I graduated in 2003 and then I worked all throughout the years, and then I started my own company in 2022 Michael Hingson  09:46 oh so. Post somewhat, post pandemic, Sacha Awaa  09:50 somewhat in the midst of why did Michael Hingson  09:54 you decide to start your own company rather than just continuing to work for others? Sacha Awaa  10:00 I wanted to break the shackles and basically have my own freedom. Michael Hingson  10:08 And it's working out for you. Okay, Sacha Awaa  10:10 yeah. I mean, starting anything is tough, right? Michael Hingson  10:13 Yeah, yeah. But you like being an entrepreneur. I do. I love it. So what do you do in your own company? Maybe, what do you do different? Or what do you do that you didn't do when you work for others? Yeah, I think Sacha Awaa  10:30 everything that I learned in terms of working for other companies was really just, you know, my bottom line and focus is ensuring that small business owners and entrepreneurs survive and thrive in this environment, of, how should I say, survive and thrive in the environment, of, of what it's like to build a business these days. It's no longer that American dream in the 40s, 50s and 60s and the 70s, really. That made that was so much easier. I think the AI boom is making things a lot easier. To start a company again, but it's just, you know, it it's a different time, right? So owning any kind of business is a struggle. Michael Hingson  11:13 Why is AI making it easier? AI is Sacha Awaa  11:17 making it easier because AI has created platforms that can build a website in Six Minutes or Less versus, you know, I don't know, you know, I mean, it's, it's very, it's very different, you know, so, and I think it's, it's really speed and agility is what it is. It's speed and agility to market. You know, yeah, Michael Hingson  11:45 well, and with AI and all of it, it does. Do you find that it still makes mistakes, or that it may be a better way to put it, rather than it still makes mistakes? Maybe a better way to say it is that even with AI, you need to go in and tweak whatever it does so that it really comes out more like what you're specifically looking for. Yes, yeah, yes, yeah, because AI is great, but it isn't you, and it never will be. It's going to work at times to get closer to what you are, but still being able to go in and and tweak it is probably a very helpful thing 100% so that that makes a lot of sense. Yes, so you have been working now at this company. Talk about being under pressure, I mean now, but it's, it's, it's a self imposed pressure, so it's really not the same as what you would experience working for someone else, right? Correct, yeah. So Correct, yeah. So it's not really the same kind of pressure, not at all. You can make the pressure what you want it to be. Oh, yeah. Well, so what are the most common mistakes that you see small businesses making that you when, when you start to talk with them about marketing so on, what are the what are the mistakes that they usually make? Sacha Awaa  13:18 Oh, the it's, it's not necessarily mistakes that they make. I think it's just the lack of education of what people understand marketing truly is to really, then be able to develop out, you know what that could look like, right? Or you know how it would work for them. So it's just really, not truly understanding, you know, where they are in their business, maybe even doing the work of, you know, digging into, you know, who their customer audience is, and so on and so forth. So it really then becomes a struggle as to, you know, creating creating content for them to connect with. How should I say their audience? Because they have maybe a message that doesn't make sense to their audience, because they really haven't dug into the mindset. So I think really to answer your question, the biggest mistake that that small business owners make, and this is what I push all the time, is ensuring that you do the work of understanding who your audience is and connecting your product and service to that. Michael Hingson  14:28 So when you asked me, before we started about what the audience is like, and I said, it's really a general, pretty eclectic audience because of the way we do the podcast, that must have drove you crazy. 14:38 No, not at all, Sacha Awaa  14:40 because I think that in a medium like this is different, right? I mean, you probably deliver, you probably deliver a lot of content that makes sense for for a lot of people. And so, you know, I think that that that works in so many ways. Oh, so, in essence, kind of do understand who you're. Audiences in a way, Michael Hingson  15:01 yeah, well, as much as we can. But the other part about it is that in this podcast, having different kinds of guests with different kinds of messages, like yesterday, I talked with two people who are very religious and faith based. And I'm sure that there are people who aren't going to be interested in that, who listen to our podcast, they might listen to it. I hope they will, just because I think it's good to always hear other perspectives. But I do understand that sometimes people in the audience will listen to one thing and they won't listen to someone else and what they do, and I think that's perfectly okay, yes, because the kind of medium that we have exactly so I my background has has been since 1979 in sales. Okay, of course, we work very closely with marketing, and there's a lot of overlap and all that, but in looking at the people that you work with and so on, can you give us a story of maybe a company or someone who really overspent on a marketing campaign that they really didn't need to spend so much on their or a tactic where they just overspend without getting any real results. Sacha Awaa  16:27 That happens when there's a lack of understanding of, you know, jumping into something just because you think the world has told you that that's what you need, or, you know, you've been told, you know, this is what you should be doing. So in that sense, it makes it very hard because of the simple fact that they don't really they jump into making a mistake when it's not the right time for their business. And most of these sort of marketing agencies that are out there kind of focused on a one track setup so they don't really it then becomes a bad marriage. If that makes sense, you're meeting the you're meeting the client. You're connect a client is being connected to an agency at the wrong time, and it's it's just not where they should be as a as a business. Michael Hingson  17:26 So a company starts doing something in a particular way because someone told them to do it that way, but they don't get results. Then what happens? Sacha Awaa  17:36 Then they think marketing sucks, and that's the majority of who comes to me, you know, yeah. Michael Hingson  17:42 So when that happens, what do you do? Sacha Awaa  17:46 I have to rehabilitate them back into understanding that marketing does actually work. And that's when I build out my whole process and explain to them like, this is, this is how it actually works, you know, you just it wasn't the fault of, you know, the the business that you were working with. It was just the simple fault that you weren't ready and they didn't guide you in the manner that they should have. Michael Hingson  18:15 How do people take that, when you, when you, when you say that to them? Sacha Awaa  18:20 I wish I had met you, you know, before this happened. Because sometimes, you know, dependent, there can be a lot of money that's wasted, right? So, and that's really what the struggle is, and so, but then it automatically gains trust because they know that I'm not here to, you know, to just rip them off and tell them I'm going to TEDx your business and so on and so forth, when I'm actually really going to, you know, support them getting to where they need to get to. Have you Michael Hingson  18:58 had situations where you started working with a company, and you you thought you understood what was going on, but then when you started a campaign, it didn't work either, and you had to punt, as it were. Sacha Awaa  19:10 Well, I always tell them, you know, we have to test and learn, and that's what marketing is all about. So it's going through those motions, and they have to be open for it, but what I do when I test and learn is that I don't throw money out. I make sure I dip our toes in very cautiously to then, you know, make sure that we build accordingly. 19:33 Yeah, yeah. It is. It Michael Hingson  19:37 isn't an exact science, as it were, but it is certainly something that, when you understand it, you know, you know generally how to proceed. And there's a lot of Troy that has to go on. And so it's not magic. But by the same token, it is a process, yes, and I think most people don't really understand. Marketing, they don't understand exactly what it is that you really do that helps companies grow. And maybe that's a way to ask that question. So what? What really, when it comes down to it, is marketing, and what do you do? Sacha Awaa  20:16 Yeah, so think of I'm a strategic I'm a marketing strategist, whereby I really look at a company in terms of what products and services they've created, who they've created for, and then how do we go to market, and where do we find their audiences at a high impact, low cost? So that's essentially what I do, is maximize their dollars spent just based on making sure that their foundation is in a good place. Have I confused you even more? Michael Hingson  20:45 No, no, not at all. Okay, good, but, but I understand it. So yeah. And I think that that it, it really is important for people to be aware that, that it is all about trying to, well, in a lot of senses, you're educating the people you work with, but through and with them, you're also educating the rest of the world about what these people have to offer, and showing that it's a valuable thing and and that's something that, Again, that's what marketing really is all 21:20 about, yes, absolutely. Michael Hingson  21:24 And so it's important to understand that it is a that it is a give and take. It is a process, and it doesn't happen all at once. One of my favorite examples still continues to be, and you're probably familiar with the case was it back in 1984 when somebody put poison in one bottle of Tylenol and yes, and within a day, the president of the company jumped out in front of it and said, We're going to take every bottle off the shelf until we Make sure that everything is really clean. What a marketing campaign by definition. That really was because he was he was building trust, but he was also solving a problem. But I think the most important part of it still is that he was building trust. And I'm just amazed at how many people haven't learned from that. And when they experience a crisis, they they hide rather than learning how to get out in front of it. Absolutely, I couldn't agree more. How do you deal with that? Sacha Awaa  22:32 Um, I don't know. Sometimes I ask myself why I didn't get a degree in psychology as a second major? Michael Hingson  22:39 Yeah. Yeah, it is. It is amazing. But, well, you got to do what you got to do? 22:49 Yeah? Absolutely, right. Michael Hingson  22:52 So what's the first thing that a company should do to make sure that their marketing dollars are really being well spent, Sacha Awaa  23:02 make sure that their marketing dollars are being well spent. And it really goes back to the foundation, ensuring that they really know what their mission and their vision and who they're actually talking to, because if they're creating content that is is not aligned with the pain point of who their audience is, then you've completely missed the beat. Michael Hingson  23:22 And I'm assuming that you find a lot of people who haven't really thought nearly enough about their vision and their mission, and who haven't really learned to understand what their audience 23:32 is. Oh yeah, 100% Michael Hingson  23:36 so what do you do to fix that? Sacha Awaa  23:39 What do I do to fix that, um, that's when I go through my, my, my three part process, in the sense of, I really take a look at, what's the word I'm looking for, understanding, you know, again, like the foundation, I come in and I do an audit, and I really look into, you know, the details of, you know, how they've set up, how they haven't set up, what they've been doing, you know, that hasn't worked for them, and so on and so forth, and really moving through that process, you know, Michael Hingson  24:17 yeah, Do you? Do you find that you often surprise customers because they thought they knew what they were doing, they thought they understood their mission and their audience, and oh, 24:30 they do all the time. 24:32 They're just surprised, Sacha Awaa  24:33 yeah, I mean, they definitely think that they know what they're talking about, you know? And sometimes it's it's difficult to to unpack that, you know, with clients, but it works out in the end, Michael Hingson  24:49 yeah, it's all about education and teaching, and as long as they're willing to learn, which is, of course, part of the issue. Have you had some people that no matter what you tell them, they just refuse to. Buy into what they really need to do to improve, Sacha Awaa  25:04 to try and see if I can make sure that when we're having the initial setup, to ensure that, you know, it's a good fit for both of us that we, we, we make sure that, you know, in general, it's a good fit, right? And so I tend to, I tend to try and hope to have that interview process that that makes it work in the end, right? So, more than not, I'm, I'm pretty I'm pretty accurate with it. But of course, you know, we can always make mistakes, and I have, you know, I have yet to, to let go of a client. But you know, sometimes you have to, you have to allow the client to to, you know, to guide you. But then, you know, I always am Frank in the beginning that, you know, this is what we're going to be working with. This is what we're set up to do so on and so forth. And, you know, if there's pushback, I feel it in the beginning, you know, and I tell them how I work, and they tell me how they work, and we just hope that it becomes a good marriage. Michael Hingson  26:23 Ultimately, it's all about education. And I gather, since you said you've never had to really let go of a client that you've you've been successful at working out some sort of an educational process between the two of you. Yes, because that's really what it's what it's all about. Yeah, I'm assuming that you've learned things along the way too. Sacha Awaa  26:49 I definitely have learned things along the way. Yes. Michael Hingson  26:53 Do you find that sometimes customers, or a customer of yours really did know more of what they were talking about than you thought? And you had to adapt. Sacha Awaa  27:03 Those are a blessing when they when, when they have that. So I'm always open for that, and I think that that's great when they've done the work, you know, yeah, Michael Hingson  27:16 but they've obviously done something that brought them to you, because they were or they felt they were missing something, I assume, yes. So again, it's, it's a learning experience, and I think that's so important, that that that we all learn. I know for me in sales, I figure I learned from every customer that I have ever had, and whenever I hired someone, I told them, at least, especially at least for the first year, you need to think of yourself as a student. Your customers want to teach you. They want you to be successful, as long as you develop a mutual trust and in and ultimately, you have to be a student to understand them, and let them teach you what they do, and so on. Then you go from there, Sacha Awaa  28:07 100% 100% I couldn't agree more, Michael Hingson  28:11 and it's so important to do that, and it makes for a much better arrangement all the way around. When that happens, doesn't 28:18 it? Yes, it does Michael Hingson  28:22 so fortune 500 companies tend to have strategies they've used, and that's probably what brought them to the point where they became fortune 500 companies. But what are some of the strategies, maybe, that they have, that smaller companies can adapt to? Well, it's Sacha Awaa  28:41 interesting that you asked that you asked that because I worked for a fortune 1000 company. I mean, I worked for the New York Times, and what I really have been excited about leaving them and going into the startup world is the simple fact that enterprises have processes and systems in place that startups don't. And that's what's so interesting, is that, you know, while a startup is beautiful chaos and they have more speed and agility to get to market, they just don't have the process, the practice of the processes in place to really be organized to get to market. So that was really one thing that I brought into, into the system, to be able to help support Michael Hingson  29:30 so for example, what are some of those Sacha Awaa  29:34 processes, you know, creating road maps, go to market strategies, you know, digging into systems. And what really tends to happen at startups, it's just like, go, go, go, go, go, just get market. You know, Michael Hingson  29:50 that doesn't work necessarily at all, because even if you're successful, if you don't have a system in place, do you. Really end up figuring out what it was that made you successful? 30:04 Yes, absolutely. Michael Hingson  30:07 So there is, there's a lot of value in in putting processes in place in terms of documenting what you do. Yes, and documentation is a very key part of it, I would think, yes. Because if you do that, then people, or you, when you go back and look at it, can say, Oh, this is what I did, and this is this worked. So we ought to continue that process, yes, 30:37 for sure, for sure, for sure. Michael Hingson  30:41 So the other part about it is, though, that some of these processes may may cost a bunch of money. How do they implement some of these without breaking the bank? Sacha Awaa  30:55 How do they without breaking the bank? In Michael Hingson  30:57 other words, it's going to cost to put processes in place. How do you convince business people, or how do they realize they can do it without losing all their money and just getting a marketing plan going? Sacha Awaa  31:13 I hope that they get in touch with, you know, somebody like me that can really help them through that process and really just, you know, guide them along the way and and support them in that sense, right? So it's a risk listen like with everything that you take in life, with any a vendor that you work with, with any support system that you have, it's a risk that you take to ensure that you know, it is, it is a it is a good marriage at the end of the day. That's why, when I sign up with clients, I ensure that, you know, I guide them along the way to, you know, support what they're doing, understanding that, you know, they may be bootstrapped from a budget standpoint, so it's going in slowly, giving them a proof point that, you know, hey, this is working. And then moving from there, Michael Hingson  32:07 yeah, so you have checkpoints along the way so that they can see that they're making progress. 32:13 Yes, exactly, yeah. Michael Hingson  32:16 And then, by doing that, they gain more confidence. Yes. But it is, it is just, it is a process, and marketing is a process. And we, we all need to really understand that. 32:34 Yes, I Sacha Awaa  32:35 completely agree, you know, but it's an exciting thing, and if clients start to stop, start, stop, to look at it as a line item, but rather an investment. They will, they will see the difference in that. Michael Hingson  32:50 Yeah, that's really the key. It's an investment, and they need to recognize that. And yeah, I'm sure that's part of what you have to teach. Yes, people take that pretty well? Sacha Awaa  33:03 Um, it's not that they take it well immediately. They have to, they have to adapt to it. And, you know, it's, it's once they see that it works, then, then they can feel comfortable about it. You know? Michael Hingson  33:19 Yeah, yes. So can you share a story where a small business applied, maybe the large business approach to branding and so on and experience growth? 33:38 Let's see that question again. Michael Hingson  33:40 Can you share a story where a small company applied a big brand approach and did see growth, Sacha Awaa  33:51 where they applied a big brand approach and they did see growth when you say brand? Are you talking about changing logos, like all that kind of stuff. Michael Hingson  34:02 Well, I don't know that's why. I was wondering if you had a story where somebody looked at a major company and they said, Well, we like what these people are doing. We're going to try to apply that to our business. And they did it with your help, and they were successful. Sacha Awaa  34:22 Um, so, like, so, as I mentioned, like, logos and stuff like that. Okay, that what you mean, like, from a brand. I just want to make sure I understand what you mean by, well, brand, Michael Hingson  34:36 I'm I'm open. That's why I wanted to get your sense of so big companies are successful for one reason or another, and so I was looking for maybe a story about a smaller company that adopted what a bigger company was doing, and found that they really were able to experience growth because of adopting whatever it was that they did. Sacha Awaa  34:59 Yes. Yes, so Well, I think that the audit is the most important part in the beginning, and it's focusing on that audit to ensure that they're in the right place for growth, and that's why we do that work, to make sure that we set them up for success, right? And that, to me, is extremely important, because if that work isn't done, then, then it can be set up to fail. You know, Michael Hingson  35:34 when you say audit, you mean what? Sacha Awaa  35:38 So I look at their their previous marketing history. I look at their mission, their vision. I really dig into who they think is their ideal customer profile. And then, lo and behold, we find out that there's a multitude of different customer profiles that they haven't even thought to look out for, you know? Michael Hingson  35:57 And so then your job is to help guide them to bring some of those other customer potentials into what they do. 36:05 Yes, exactly. Michael Hingson  36:09 So when you're helping a company develop a strong go to mention go to market strategy, what are some of the key elements that you you put in place and that you you you invoke Sacha Awaa  36:24 the key elements that I put in place, it really goes back to really doing the work on who their customer is. Because a lot of, like I said, it goes back to the beginning of what you asked me, What's the biggest mistake? The biggest mistake is that they don't really, truly uncover who they're targeting. They really, they really don't, you know, a lot of companies don't, even enterprise companies don't. Michael Hingson  36:44 So what is the process that you use to get people to recognize and put process, put procedures in place to really experience growth, so that you discover that they don't know their their customer base, for example, like they should, or the way they're they're speaking to their customer base, isn't necessarily the best way to do it. What are, what are some of the procedures and the processes that you actually put in place that help move them forward in a positive way? Yeah. Sacha Awaa  37:18 So you know, when, when we look into the audit. You know, we we really get their content in a good place. We really tighten up their mission. We tighten up their vision. We really expand on who their customer profile is. We make sure that all of their marketing tech is connected so that they can track a lead in through the funnel, from from from the lead to the final sale. And that's that's really important, you know. So that's really, that's really where we start. And then whatever we uncover from the, how should I say, from the audit, then we start to put, and every business is different. And then we really start to put implement and implementations in place to build from, and that becomes the ground up. Michael Hingson  38:09 And how, how long do you typically work with a company? They come to you and they have a problem or whatever, is there kind of any sort of average amount of time that you end up spending with them, or is it a kind of ongoing relationship that lasts a long time? Sacha Awaa  38:26 Project Based clients, and then I have clients that are sort of, you know, have been with me since day one. Marketing never stops. So as long as clients understand that, then, you know, we keep moving. It's the heartbeat of every company, right? Michael Hingson  38:47 So you continue to work with them, and you continue to create and run their marketing campaigns. Yes. How many people do you have in your company? Sacha Awaa  38:58 Um, I am a solopreneur, and I contract people depending on the clients that I bring in. So I also help with other solopreneurs. So that's, that's how I have managed to to make it work, because it will be difficult to keep people on staff if I don't have work for them, right? Yeah, right. Michael Hingson  39:16 Yeah, right. But, but you bring people in so that works out. Well, do you have customers outside the US, or is it primarily in the US? 39:28 They're global. Michael Hingson  39:29 They're global, okay, yeah, yeah, the value of video conferencing, right? 39:36 Exactly, exactly, exactly. Michael Hingson  39:40 So say the pandemic has helped in in fixing some things anyway, or enhancing some things, 39:46 I think so, Michael Hingson  39:49 yeah, I know zoom has become a lot better because of the pandemic as a video conferencing tool. Yes, it's more accessible than most. Which is which is really pretty good. 40:00 But, yes, Michael Hingson  40:03 but it's, I think that that we're, we're seeing the value of it. Do you, which brings up a question a little bit away from marketing, but how do you think that the entire working world is, is changing? Do you think that there, there are a number of companies that are recognizing more the value of hybrid work, whereas people can spend some of their time working at home, as opposed to just having to come into an office every day. Or do you think we're really falling back on just being in the office all the time? Sacha Awaa  40:38 Some people want to go back into the office. I think that they missed the point of of the hybridness of being able to, you know, to connect with people that I really give somebody the opportunity overseas, that can really support them. So I think a majority of people pre covid were maybe not as open. And I think they're, they're very much open to it now, Michael Hingson  41:05 and so you're seeing more people work in a more hybrid way, exactly, yeah, I I'm glad to hear that. I think it's, it's so important. I think that we're seeing that, that workers are happier when they they are in an environment that they're really comfortable in. And the reality is, while offices are great and there's a lot of value and people spending time with each other in the office, that doesn't work all the time or shouldn't work. Yeah, it's true, so it's nice to see some changes that that will help that, yes, exactly, does AI help all that in any way? Sacha Awaa  41:51 Oh, I mean, there, there are some things that AI can help with. But, I mean, from a connect to, it's, it's really maybe platforms that help you connect, that help you get, you know, the job done that maybe assimilate you being together, you know, and and, you know, brainstorming and so on and so forth, right, right? 42:11 So, what Michael Hingson  42:14 do you think about the people who say that AI is going to take away so many jobs? Sacha Awaa  42:19 I don't think that it's going to take away so many jobs. I think the people that focus on jumping on the bandwagon of AI and ensuring that they make their job a lot better with AI are the ones that are going to survive with AI. Yeah, yeah. Michael Hingson  42:36 We had someone on the podcast about a year ago, who pointed out that AI will never take away anyone's job. It's people that will take away jobs and they'll give to AI without finding other opportunities for the people who are potentially being displaced. But in reality, that AI still is not going to do everything that a person can do. So Sacha Awaa  43:03 you Yeah, there's going to be things that AI can never do. And I think that that is great, you know? I mean, I think people are going to look more for authenticity than, you know, focusing on what is not real, right? I think, I think, you know, people are so scared that it's going to backlash. I actually think that it's going to showcase that we, we need things. We need certain things, right? Yeah, yeah. Michael Hingson  43:44 Well, and I've talked about it here, but one of my favorite interesting things about AI is, when I first started hearing about it, I was talking to a couple of teachers who said that, well, AI is just going to make life really difficult because students are just going to let AI write their papers, and students aren't going to learn anything. And and I asked, What are you going to do about that? Well, what can we do? We we're working on programs so that we can try to figure out whether AI wrote the speech or the or the paper, or they wrote the paper. And that got me thinking, and I finally realized what a wonderful opportunity AI is providing. So you assign a paper for a class of students, and the students go off and do their papers. A lot of them may use AI to do the paper, but if you're concerned about whether they've really learned from the experience. The way to handle it is let everyone turn their papers in, then take a day and let the students in the class each have like a minute, get them up in front of the class and say, now defend your paper. You'll find out very quickly who knows what? Sacha Awaa  44:58 Yeah, it's. True, and they are saying that more people that are using AI, it's actually like hurting their brain from becoming creative, right? Michael Hingson  45:09 Well, I I use AI, but I use AI to perhaps come up with some ideas that I hadn't thought of, but I still create the article or create the paper, because the only way to do it, I think AI is great at coming up with some possibilities that maybe we didn't think of. But yeah, it still needs to be us that does it. 45:31 I completely agree. I couldn't agree more, yeah, and that works. Yeah, for sure, for sure. Michael Hingson  45:40 So when, when startups start launching and doing things, what are some of the common mistakes that they make? Sacha Awaa  45:56 They rush to get to market, and they don't do the foundational work that we chatted about, and then that can really, that can really have a major pushback on them. Michael Hingson  46:13 Are there others that you can think of? There are other things that companies ought to do that they don't Sacha Awaa  46:21 organizational, creating project plans. But it's at its core, you know? I mean, if they, if they rush to get somewhere, and it doesn't turn out to work in the end, it's because, you know, they haven't done the work to really ensure that they're in a good place before they start spending money. You know, Michael Hingson  46:47 companies need to to have leaders and visionaries. How would you define a leader? 46:54 How would I define a leader? Sacha Awaa  46:58 Well, that's a little bit of a loaded question. I would define a leader who understands that they are as strong as who they bring on to support the growth of the company and their ability to know when to take a step back, because they're the founders, and to allow whoever they brought on to help them grow. If that makes sense, it does, yeah, because a lot of the times people hire somebody and they're and they just do the work for them, but it's like, why have you hired them? You know, Michael Hingson  47:43 I think that one of the key attributes of any leader is to know when as to learn your people and know when to step back and let somebody else take the lead because they happen to have more of a talent to do a particular thing than you do 100% I think that is so crucial, because so many leaders 48:06 don't do that. Yep, I completely agree. Sacha Awaa  48:12 They don't. They don't do that at all, you know? Michael Hingson  48:15 Yeah, I you know. And there's a big difference between being a leader and being a boss. 48:22 Yes, absolutely. And Michael Hingson  48:24 I, you know, I always tell every person that I ever hired, my job is not to boss you around. You convinced me that you could do the job we're hiring you for, but my job is to use my talents to help you be more successful, and you and I need to figure out how to make that work. How do we use each other's talents to do the things that you need to be successful? 48:48 Yes, exactly. Michael Hingson  48:51 I don't think that all that many people tend to do that, and they really should. 48:56 Yes, yes. I couldn't agree more. Michael Hingson  49:01 Well, there are a lot of tools and tactics available that people can use. How do you decide to use what in a particular stage of growth or to help people move forward? Sacha Awaa  49:14 It really is just dependent on, on, on their business and their industry and that's what makes it unique to just to focus on, you know, because the same industry could, should, just could have different needs, right? So it's, it's understanding what their needs are that you then assign that to particular tools that help them with growth and so on and so forth. Michael Hingson  49:43 Yeah, that that clearly makes sense. So there's a lot of noise and lot of distractions in marketing. How do you recommend cutting through the noise and focusing on what really matters in any given situation? Um, Sacha Awaa  50:06 what really matters in any given situation? Michael Hingson  50:10 So there's, again, there's there. There's so many ways to get distracted. How do you how do you help to keep people focused on the job at hand, whatever that is to to ignore distractions and focus. Sacha Awaa  50:27 So I guess distractions can come in many different packages. So it's really understanding how those distractions are and what they mean to the company. So just depending on them on that. It's, it's, it's really offering up whether that distraction is important, you know what I'm saying, or if it is, you know, something that is just something to bypass, or if it's noise, so it's really kind of analyzing the worth of spending time and effort on it. Michael Hingson  51:05 How do you get people to get past focusing on those distractions, though? So I mean, you're right and all that you've said, but how do you get people to to recognize what they really need to do in any given situation? Um, Sacha Awaa  51:23 it's really the analysis of of throwing back data to them. So it's like, okay, so this is a distraction. What does this mean to the company? You know, how can we leverage this or not leverage this? Does it make sense, or are we wasting time focusing on think it's just reasoning, right? It's logical reasoning with any type of distraction, whether it's business or personal. Michael Hingson  51:48 Yeah, I know for me, when I worked for a company a number of years ago, I was the first person into the office, because I sold to the east coast from California. So I was in the office by six, and I had two to three hours that I could focus on doing all the phone calls and the other things that I needed to do, because it was nine o'clock on the East Coast, and I started to observe after a while, not so much for me, but when other people started to arrive, they spend time chatting and all sorts of stuff like that. And sometimes I would get interrupted, and it slowed things down. But people chatted and didn't focus as much for quite a while on whatever it is that their job responsibilities required them to do. Yeah, and of course, that's a distraction. It's an interesting distraction of just communications. But still, I never saw that. The company did a lot to get people to really focus. They did some things. They put some procedures in place, for example, where you could see how many phone calls you made in a given day. Yes, some people took that to heart, but a lot of people didn't, and the bottom line is they continue to be distracted. Sacha Awaa  53:14 Yes, it's true, but I think, I think then what, what that what that becomes, it's, it's the personal characteristic. 53:26 Yeah, they have to solve for Michael Hingson  53:30 that they didn't have to solve for. But if you were the leader of a company where you saw some people who were doing that, what would you do? How do you get them to understand, Sacha Awaa  53:44 how do I get them to understand Michael Hingson  53:46 that they need to focus? And how do you help them focus? Sacha Awaa  53:51 I think that's out of my paycheck. Hopefully they have a psychologist back Michael Hingson  53:56 to getting that degree again, right? Sacha Awaa  53:59 Yeah, you know, I mean, like, there's only so much that I can do honestly, you know, 54:06 yeah, yeah, Sacha Awaa  54:11 there really is only so much that I can do in the arena of supporting people, You know, 54:17 right, yeah. Michael Hingson  54:20 So if you encounter an overwhelmed business owner who's trying to create a clear marketing path to do something and they feel overwhelmed, what kind of advice would you give them Sacha Awaa  54:39 that it's natural to feel overwhelmed, Michael Hingson  54:44 and but, but they feel overwhelmed. How do you deal? How do you fix that again? Sacha Awaa  54:50 I mean, I'm somebody that focuses on marketing, so it would be, it would be out of my, my core scope, to be honest. You know? I mean, I just. You know, I can talk them through a certain amount of things, but like, you know, I mean, I can't really change somebody's personality, and it's either, you know, I can guide them in one direction as to, like, what is going to hurt or make or break their company. But I'm not an organizational psychologist. I think that that would be a really good question for an organizational psychologist versus a marketer, 55:21 okay, you know, yeah. Michael Hingson  55:24 Well, if people want to reach out to you and engage you in terms of your services and so on, how do they do that? Sacha Awaa  55:32 Yeah, so you can find me on LinkedIn. It is Sasha Awa. And then can you spell that S, A, C is in Charlie H A, and then the last name is a W, W, A, and my website is S A M, as in Mary G, as in George H Q, so headquarters.com Michael Hingson  55:52 so it's S A M, G, H Q, H 55:57 Q, exactly.com. Yes. Michael Hingson  56:02 And they can reach out to you through the website, and, of course, on LinkedIn and so on. 56:06 Yes, exactly. Well, we've Michael Hingson  56:09 been doing this a while, but do you have any kind of final words of wisdom and things that you want to say to the audience here to get them thinking and maybe reach out to you? Yeah, yeah. Sacha Awaa  56:20 I think, you know, marketing isn't as complicated as it's made out to be. It is. It is loud and noisy. But you know, there are, there are marketers that are here to support you on complicated and to really support your growth. So really lean on them and and and trust in the process Michael Hingson  56:46 and through that, they'll grow exactly well. Sasha Sacha, I want to thank you very much for being with us today. This has been a lot of fun, and I appreciate it, and I appreciate your time. And I urge all of you to when you're thinking about marketing and growing your business, Satya is a person who can help with that clearly. So hopefully you'll reach out. I'd love to hear from you. Love to hear your thoughts about today. Feel free to reach out to me. At Michael H i@accessibe.com that's m, I, C, H, A, E, L, H, I, at, A, C, C, E, S, S, i, b, e.com, love to hear from you and get your thoughts and for all of you and such as you as well, if you know anyone else who might ought to be a guest on our podcast, love to get introductions to people and wherever you're observing the podcast today, Please give us a five star rating. We really value your ratings. We value your thoughts and your your ratings and your opinions are what keep us going. So we really appreciate you giving us those and for you again. Sacha, I want to thank you for being here. This has been a lot of fun. So thank you. 57:58 Thank you so much. Michael. I really appreciate it. Michael Hingson  58:06 You have been listening to the Unstoppable Mindset podcast. Thanks for dropping by. I hope that you'll join us again next week, and in future weeks for upcoming episodes. To subscribe to our podcast and to learn about upcoming episodes, please visit www dot Michael hingson.com slash podcast. Michael Hingson is spelled m i c h a e l h i n g s o n. While you're on the site., please use the form there to recommend people who we ought to interview in upcoming editions of the show. And also, we ask you and urge you to invite your friends to join us in the future. If you know of any one or any organization needing a speaker for an event, please email me at speaker at Michael hingson.com. I appreciate it very much. To learn more about the concept of blinded by fear, please visit www dot Michael hingson.com forward slash blinded by fear and while you're there, feel free to pick up a copy of my free eBook entitled blinded by fear. The unstoppable mindset podcast is provided by access cast an initiative of accessiBe and is sponsored by accessiBe. Please visit www.accessibe.com . AccessiBe is spelled a c c e s s i b e. There you can learn all about how you can make your website inclusive for all persons with disabilities and how you can help make the internet fully inclusive by 2025. Thanks again for Listening. Please come back and visit us again next week.

NHK WORLD RADIO JAPAN - Arabic News at 15:00 (JST), January 02

Aziz Maraka is a Palestinian - Jordanian singer, composer, and music producer known for blending Arabic music with modern genres like rock, funk, and pop. He gained popularity for his innovative style, catchy melodies, and socially conscious lyrics that often address personal and cultural themes. Aziz is also recognized for his energetic live performances and for bringing a fresh sound to the Arab music scene, appealing to younger audiences while maintaining a connection to traditional Arabic musical elements. Beyond singing, he is involved in producing music and mentoring emerging artists in the region.#hikmatwehbipodcast #podcast #arabicpodcast #AzizMaraka #wstudiodxbحكمت_وهبي#حكمت_وهبي_بودكاست#

NHK WORLD RADIO JAPAN - Arabic News at 15:00 (JST), January 01

Gen 1:1-2:25, Matt 1:1-2:12, Ps 1:1-6, Pr 1:1-6

In this episode, we explore one of the most extraordinary eyewitness accounts of the Viking Age, written by the 10th-century Arab traveler Ibn Fadlan. Best known today through the movie "The 13th Warrior", Ibn Fadlan was a real historical figure who encountered Viking merchants along the Volga River in 922 AD.Together with our guest, we break down what Ibn Fadlan actually saw, what he was told, and where later interpretations may have gone too far. We examine the infamous ship cremation funeral, the role of the so-called “Angel of Death,” the question of human sacrifice, and how much of this account reflects Viking-Age Scandinavia versus the culture shaped by trade, migration, and local traditions among the Rus and other Scandinavians encountered in the east.We also discuss how Arabic and Persian sources differ from European ones, why these texts have been underused in Viking studies, and what they reveal about violence, belief, and identity in the Viking world, without romanticizing or sanitizing the past.Subscribe to stay updated! Also available on all platforms where podcasts are found, such as Spotify, Apple Podcasts, Amazon Music and more. Find all the links in our linktree: https://linktr.ee/grimfrost

NHK WORLD RADIO JAPAN - Arabic News at 15:00 (JST), December 31

Malachi 3:1-4:6, Rev 22:1-21, Ps 150:1-6, Pr 31:25-31

Malachi 1:1-2:17, Rev 21:1-27, Ps 149:1-9, Pr 31:10-24

Podcast: ICS Arabia PodcastEpisode: Rail Cybersecurity & OT SOCs in the Middle East (Arabic) | 56Pub date: 2025-12-26Get Podcast Transcript →powered by Listen411 - fast audio-to-text and summarizationIn this first-ever ICS Arabia Podcast episode focused on rail cybersecurity and OT Security Operations Centers (SOCs), I sit down with Omar Sherin, Consulting Partner at PwC Middle East and a pioneer in the region's critical infrastructure protection.We explore:1- Rail-specific cyber threats and how OT SOCs are built to defend them2- Real-world challenges in the Middle East's transportation sector3- National efforts to build security labs for firmware, SBOMs, and ICS hardware4- How Arab countries can strategically improve their OT cybersecurity postureThe podcast and artwork embedded on this page are from ICS ARABIA PODCAST, which is the property of its owner and not affiliated with or endorsed by Listen Notes, Inc.

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Zech 14:1-21, Rev 20:1-15, Ps 148:1-14, Pr 31:8-9

Podcast: ICS Arabia PodcastEpisode: Securing the Digital Power Grid (Arabic) | 67Pub date: 2025-12-26Get Podcast Transcript →powered by Listen411 - fast audio-to-text and summarizationIn this episode

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In this episode, Samia interviews Laurie Nowell from AMES about pathways to financial independence for refugees and immigrants. The interview will be followed by a brief translation into Arabic and Urdu.

In this episode, Samia interviews Justin Bott from Services Australia about financial help available to the vulnerable. The interview is followed by brief translations in Arabic and Urdu.

In this episode, Samia interviews Dr Michelle Cull, Associate Professor, Accounting and Financial Planning, about financial literacy in preventing homelessness. The interview is followed by summaries in Arabic and Urdu.

In this episode, Samia interviews Rebecca Pinkstone, CEO of Homes NSW, about pathways to stable housing through Homes NSW. The interview is followed by summaries in Arabic and Urdu.

In this episode, Mariam interviews Rabia, Financial Information Service Officer from Services Australia, in Arabic about available assistance for the vulnerable. The episode is followed by brief summaries in English and Urdu.

الصمت لَيْتَكُمْ تَصْمُتُونَ صَمْتًا. يَكُونُ ذلِكَ لَكُمْ حِكْمَةً  - ايوب ١٣ : ٥

Zech 12:1-13:9, Rev 19:1-21, Ps 147:1-20, Pr 31:1-7

12/25/25 Msgr Philip Najim - Christmas 2025 (Arabic) by St. Peter's Chaldean Catholic Diocese

12/25/25 Fr Lucian Babaka - Christmas 2025 (Arabic) by St. Peter's Chaldean Catholic Diocese

12/25/25 Fr Sabri Kejbo - Christmas 2025 (Arabic) by St. Peter's Chaldean Catholic Diocese

12/25/25 Fr Yousif Jazrawy - Christmas 2025 (Arabic) by St. Peter's Chaldean Catholic Diocese

12/25/25 Fr Tariq Eissa - Christmas 2025 (Arabic) by St. Peter's Chaldean Catholic Diocese

12/25/25 Fr Polis Khammi - Christmas 2025 (Arabic) by St. Peter's Chaldean Catholic Diocese

In 1946 Joseph Geha moved with his family from Lebanon to Toledo, Ohio. He grew up on his family's stories and delicious Lebanese food, and brings them together in the book 'Kitchen Arabic.' On the Talk of Iowa book club, Geha discusses the book with host Charity Nebbe and expert readers.

Yasmine Nachabe Taan interviews Lebanese illustrator Hanane Kai who shares her journey from studying and working as a graphic designer to the moment she decided to concentrate on illustration work. They discuss her illustration career that began with sketching in the park, to online blogs and social media, eventually leading to award-winning commissioned work. They unpack issues related to her response to upsetting events, through personal political posters, some in collaboration with type designer Kristyan Sarkis. They also discuss her passion for children's books that she collects, diving into her work for children and young adults books. Hanane speaks about the challenges of illustrating children's books especially those addressing difficult social topics and mental health issues. Through the conversation they talk about the Bologna Children's Book Fair and the impact of a visit to this fair on her work as an illustrator, inspiring one of her most experimental and playful illustrated children's book. Hanane explains her process and the importance of research, as well as letting the content dictate the media and style of image-making. Hanane also talks about her latest project, an Arabic erotic dictionary, where she combines the human hand with Arabic letters, collaborating with dancers to capture the right gestures. She concludes this conversation by talking about her need for her projects to be challenging—projects that give her "something to push against" and make her "brain hurt a little." Hanane is one the visual artists and graphic women featured in the book "Revealing Recording Reflecting: Graphic Women from Southwest Asia and North Africa" (Amsterdam: Khatt Books, 2024). FOLLOW & RATE KHATT CHRONICLES:» Apple Podcasts: https://podcasts.apple.com/us/podcast/khatt-chronicles-stories-on-design-from-the-arab-world/id1472975206» Spotify: https://open.spotify.com/show/3ATH0MwO1tIlBvQfahSLrB» Anghami: https://play.anghami.com/podcast/1014374489THIS SERIES IS PART OF THE AFIKRA PODCAST NETWORK Explore all episodes in this series: https://www.youtube.com/playlist?list=PLfYG40bwRKl5mMJ782dhW6yvfq0E0_HhAABOUT AFIKRAafikra | عفكرة is a movement to convert passive interest in the Arab world to active intellectual curiosity. We aim to collectively reframe the dominant narrative of the region by exploring the histories and cultures of the region – past, present and future – through conversations driven by curiosity.

Get your learning gifts for the month of January 2026

Zech 10:1-11:17, Rev 18:1-24, Ps 146:1-10, Pr 30:33

learn 10 high-frequency expressions, including medicine and furniture

learn essential Arabic vocabulary for cities

NHK WORLD RADIO JAPAN - Arabic News at 15:00 (JST), December 26

Zech 9:1-17, Rev 17:1-18, Ps 145:1-21, Pr 30:32

American wars in Iraq were a defining feature of global politics for almost thirty years. The Gulf War of 1991, the American invasion of Iraq in 2003, and the campaign against the Islamic State beginning in 2014 each had their own logic. Each occurrence was a distinct conflict; however they must not only be considered in isolation. The United States spent the 1990s trying but failing to implement the Gulf War's cease fire agreement. After the terrorist attacks of September 11, 2001, American leaders decided to settle the open-ended aftermath of the Gulf War by launching the Iraq War of 2003. The Iraq War unleashed resistance, civil war, insurgency and eventually the Islamic State in Iraq and Syria. Thus, following the Gulf War, each war was fought to finish the previous conflict. The Iraq Wars, therefore, are perhaps best understood as a chain of events.Academics, journalists, statesmen, and soldiers have produced many library shelves of books on the Iraq Wars. Yet, no short, easily digestible volume exists to synthesize this vast literature of both English and Arabic sources. The Iraq Wars: A Very Short Introduction (Oxford University Press, 2025) by Dr. Samuel Helfont covers this series of important conflicts as a whole, in a highly succinct and uniquely readable way. This interview was conducted by Dr. Miranda Melcher whose book focuses on post-conflict military integration, understanding treaty negotiation and implementation in civil war contexts, with qualitative analysis of the Angolan and Mozambican civil wars. You can find Miranda's interviews on New Books with Miranda Melcher, wherever you get your podcasts. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/new-books-network

American wars in Iraq were a defining feature of global politics for almost thirty years. The Gulf War of 1991, the American invasion of Iraq in 2003, and the campaign against the Islamic State beginning in 2014 each had their own logic. Each occurrence was a distinct conflict; however they must not only be considered in isolation. The United States spent the 1990s trying but failing to implement the Gulf War's cease fire agreement. After the terrorist attacks of September 11, 2001, American leaders decided to settle the open-ended aftermath of the Gulf War by launching the Iraq War of 2003. The Iraq War unleashed resistance, civil war, insurgency and eventually the Islamic State in Iraq and Syria. Thus, following the Gulf War, each war was fought to finish the previous conflict. The Iraq Wars, therefore, are perhaps best understood as a chain of events.Academics, journalists, statesmen, and soldiers have produced many library shelves of books on the Iraq Wars. Yet, no short, easily digestible volume exists to synthesize this vast literature of both English and Arabic sources. The Iraq Wars: A Very Short Introduction (Oxford University Press, 2025) by Dr. Samuel Helfont covers this series of important conflicts as a whole, in a highly succinct and uniquely readable way. This interview was conducted by Dr. Miranda Melcher whose book focuses on post-conflict military integration, understanding treaty negotiation and implementation in civil war contexts, with qualitative analysis of the Angolan and Mozambican civil wars. You can find Miranda's interviews on New Books with Miranda Melcher, wherever you get your podcasts. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/military-history

American wars in Iraq were a defining feature of global politics for almost thirty years. The Gulf War of 1991, the American invasion of Iraq in 2003, and the campaign against the Islamic State beginning in 2014 each had their own logic. Each occurrence was a distinct conflict; however they must not only be considered in isolation. The United States spent the 1990s trying but failing to implement the Gulf War's cease fire agreement. After the terrorist attacks of September 11, 2001, American leaders decided to settle the open-ended aftermath of the Gulf War by launching the Iraq War of 2003. The Iraq War unleashed resistance, civil war, insurgency and eventually the Islamic State in Iraq and Syria. Thus, following the Gulf War, each war was fought to finish the previous conflict. The Iraq Wars, therefore, are perhaps best understood as a chain of events.Academics, journalists, statesmen, and soldiers have produced many library shelves of books on the Iraq Wars. Yet, no short, easily digestible volume exists to synthesize this vast literature of both English and Arabic sources. The Iraq Wars: A Very Short Introduction (Oxford University Press, 2025) by Dr. Samuel Helfont covers this series of important conflicts as a whole, in a highly succinct and uniquely readable way. This interview was conducted by Dr. Miranda Melcher whose book focuses on post-conflict military integration, understanding treaty negotiation and implementation in civil war contexts, with qualitative analysis of the Angolan and Mozambican civil wars. You can find Miranda's interviews on New Books with Miranda Melcher, wherever you get your podcasts. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/middle-eastern-studies

American wars in Iraq were a defining feature of global politics for almost thirty years. The Gulf War of 1991, the American invasion of Iraq in 2003, and the campaign against the Islamic State beginning in 2014 each had their own logic. Each occurrence was a distinct conflict; however they must not only be considered in isolation. The United States spent the 1990s trying but failing to implement the Gulf War's cease fire agreement. After the terrorist attacks of September 11, 2001, American leaders decided to settle the open-ended aftermath of the Gulf War by launching the Iraq War of 2003. The Iraq War unleashed resistance, civil war, insurgency and eventually the Islamic State in Iraq and Syria. Thus, following the Gulf War, each war was fought to finish the previous conflict. The Iraq Wars, therefore, are perhaps best understood as a chain of events.Academics, journalists, statesmen, and soldiers have produced many library shelves of books on the Iraq Wars. Yet, no short, easily digestible volume exists to synthesize this vast literature of both English and Arabic sources. The Iraq Wars: A Very Short Introduction (Oxford University Press, 2025) by Dr. Samuel Helfont covers this series of important conflicts as a whole, in a highly succinct and uniquely readable way. This interview was conducted by Dr. Miranda Melcher whose book focuses on post-conflict military integration, understanding treaty negotiation and implementation in civil war contexts, with qualitative analysis of the Angolan and Mozambican civil wars. You can find Miranda's interviews on New Books with Miranda Melcher, wherever you get your podcasts. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/world-affairs

12/21/25 Fr Karam Shamasha - 4th Sunday of Advent (Arabic) by St. Peter's Chaldean Catholic Diocese

12/14/25 Fr Tariq Eissa - 3rd Sunday of Advent (Arabic) by St. Peter's Chaldean Catholic Diocese