Podcasts about bec brideson

Bec Brideson is a published author, business strategy consultant, Fintech Founder and keynote speaker. In this episode, we chat about the excitement, potential and terror of Al in business and life, Bec's role in bringing awareness to the idea of marketing to women (surprisingly, it's a relatively recent occurrence), the incredible evolution of marketing, branding and media over the last few decades, the branding and development of the AFLW as a commercial entity and consumer product, a crazy concept (but one-time common practice) called 'shrink it and pink it' and the idea of gender commerce. Enjoy. See omnystudio.com/listener for privacy information.

Bec Brideson is a pioneer in a space you likely haven't thought all too much about. Gender-Intelligent thinking is a skill she has developed and that she is passionate about sharing. Ever heard the term 'womenomics'? Yeah, me either. I guess it takes someone like Bec, with a specific set of skills, circumstances and attributes to see business and life through a gender specific lens and help the rest of us capitalise on her insights.  In 1998, Bec Brideson became the youngest female advertising Creative Director in Australia and joined an exclusive rank attained by only 3% of female creatives in the world. She has worked with brands such as Virgin, Qantas, Holden, Cricket Australia, and recently the launch of AFLW and I dare say, she's pretty impressive!   SPONSORED BY TESTART FAMILY LAWYERS Website: testartfamilylawyers.com.au BEC BRIDESON Website: becbrideson.com TIFFANEE COOK Linktree: linktr.ee/rollwiththepunches Website: rollwiththepunches.com.au LinkedIn: linkedin.com/in/tiffaneecook/ Facebook: facebook.com/rollwiththepunchespodcast/ Instagram: instagram.com/rollwiththepunches_podcast/ Instagram: instagram.com/tiffaneeandcoSee omnystudio.com/listener for privacy information.

With a career inspired by watching ‘Bewitched’ at the age of 6, Bec Brideson’s interest in the world of advertising started young - they may not sound related but Bec was interested in Samantha’s husband’s career which was in advertising. Wanting to challenge the status quo as well as do work that is equal parts creative and analytical - working in advertising was a no-brainer for Bec. But it hasn’t always been easy. As a young female in the industry that has ‘Mad Men’ as it’s history didn’t come without challenges. Challenges that gave her the drive and ambition to prove them wrong. At 29 Bec became the youngest female Creative Director in Australia’s ad-land, after writing her own marketing plan for her career. In this episode we unpack the world of advertising, and Bec’s passion, the way businesses and brands need to understand the female buyer. An industry that I feel guarded about because in the past they have played to women’s insecurities - of not pretty enough, not good enough, not organised enough - Bec believes now is the time for both genders to dial up the curiousity about who we really are. Finally we also chat about how to navigate ambition and self-care - something that Bec has now learnt the importance of. In this episode I am mindful that we talk about the #metoo movement and the importance of women’s agenda’s being spoken about in the public platform. If this brings up frustrations or angst as you tune in make sure you reach out to the communities around you that are taking these issues forward - in Australia NOW Australia is at the forefront of this work, and I encourage you to find out more about their work. Smart, thoughtful, and determined - enjoy this chat with Bec Brideson. Connect with Bec: Website: www.becbrideson.com Facebook: www.facebook.com/becbrideson01 LinkedIn: https://www.linkedin.com/in/becbrideson Bec’s Book, Blind Spots: www.becbrideson.com/blind-spots

Tap into the new $28T female economy before it’s too late My guest today says, “Global studies constantly prove that women are an innovation and financial gold rush. So, what are we going to do about it?” Joining me today is Bec Brideson. Award-winning advertising leader and gender intelligence expert Bec Brideson wants to teach [...] The post [Ep #98] Tap into the new $28T female economy before it’s too late appeared first on The Ambitious Entrepreneur Podcast Network.

Women are becoming the dominant driving force of many economies. From education, to salaries, to being the decision maker on purchase: women are turning the tables. But business is slow to catch on, with many brands still connecting to the masculine over the feminine. Bec Brideson is helping to correct this.

Gender is something that defines us from the very second we are conceived. The doctors declare us a boy or a girl once we enter this world and for most people it remains that way from birth to death. It also creates a lifetime of complexity, in how we are spoken to, what perceived societal value we have, how much money we are likely to earn and even whether we can get an education. This podcast explores ‘The politics of Gender' and my guest is a woman called Bec Brideson, who for over two decades has been a pioneer and innovator in the ‘marketing-to-women' space. She helps other business owners and executives get a piece of the $28 trillion global, female consumer market. Having spoken at numerous conferences throughout the world, Bec's raison d'être is to improve the way modern business connects with the disruptive force of the female dollar.  In this podcast you will hear: Why equality and gender is an economic matter as much as a societal one. How Bec created a successful new business from the glaring gap in traditional attitudes towards the female market. How can the so-called female dollar leverage impacts a company's bottom line? With the past year being focused on a range of serious female-centric issues, in reaction perhaps to the rise of Trump-ism and backlashes see in the #metoo campaign, what lasting affect can this have long term on equality for women in all walks of life? If you want to reach Bec go to: Linkedin Website Twitter Facebook Vote for Amber's Podcast: Aus Podcast Awards '18   Amplify your ideas and get a bit political with me! To be a future podcast guest or connect with me, I can be found at: Amber@bespokecomms.com.au   Amber's social media links: Facebook Instagram Twitter

Her motivator was the fact that only 3% of female creatives globally became Creative Directors - this didn’t stop Bec… who forged a highly decorated and sought-after female Australian Creative Director. Gender intelligence is vital for all business from solo traders, start-ups, SMEs to big, heritage honchoes and will be an indicator for success in 2018 and onwards.

Catherine is here today with Bec Brideson. For over two decades, Bec has been a pioneer and innovator in the marketing-to-women space. Her expertise will take your business to the next level by showing you how to capture your own share of the $28 trillion global, female consumer market. From CEOs to sales departments, Bec is working all along the pipeline helping businesses uncover the blind spots and financial upsides of “womenomics” and “gender diversity”. Having spoken at numerous conferences throughout the world, Bec's raison d'être is to improve the way modern business connects with the disruptive force of the female dollar. She believes in the mantra: “Happy women = bigger basket and a lifetime of loyalty”. With 25 years in the communications industry, Bec was one of only 3% of females globally to achieve the title of Creative Director. In her time, Bec has won international awards and gained notable recognition for her work across most categories and numerous major brands. On the back of this wealth of experience, she identified a yawning gap in agency attitude and process with the female market and  joined the  0.1% of female founders to open her own agency Venus Comms in 2004. Bec built Venus into a ground-breaking and successful independent agency utilising incredible insights and developing unique IP to create better ROI with women. Her clients have enjoyed unprecedented results upwards of 30% increase for no more marketing spend, thanks to her ability to ‘get women'. Bec is now sharing this methodology in her latest book ‘Blind Spots: How to uncover and attract the fastest, emerging economy'. She is also consulting directly with businesses who have seen the opportunity of the female dollar and want to leverage its impact on their bottom line. Find Out More About Bec Brideson Bec Brideson's Website Connect with Bec on Facebook Bec on Twitter @becbrideson Bec Brideson on Instagram @becbbec It's now time to tune into this extraordinary woman who has given her life to something big… enjoy!!!

Catherine is here today with Bec Brideson. For over two decades, Bec has been a pioneer and innovator in the marketing-to-women space. Her expertise will take your business to the next level by showing you how to capture your own share of the $28 tr...

The global economic revolution is coming. But it’s not about technology, or innovation or the latest app. It’s all about women. Woman make around 70% of domestic purchasing decisions. Despite that fact advertising companies have ignored this fact. That’s because the ad industry is one of the last bastions of male domination in the corporate world. That means there is a huge opportunity for innovative ad agencies to take advantage of. Bec Brideson is an advertising guru and a pioneer in female targeted advertising. She has made it her mission to help companies to get a slice of this $28 trillion consumer pie.

I’m so thrilled to introduce you to the brilliant Bec Brideson, an expert on the female economy and author of "Blind Spots: How to Uncover and Attract the Fastest Emerging Economy.  " 

Is your business ready for the next global economic disruption? Women offer a lucrative $28 trillion dollar market, yet they're often underserved, neglected or ignore, despite the fact they drive the majority of our purchases. In this episode, gender intelligence pioneer Bec Brideson reveals how you can tap into the modern female market and reap the financial benefits before your competitors do.

Women account for more than 50% of the global population yet, by and large, they're kept out of the boardroom when it comes to marketing. Estimated to be worth some 28 trillion of a 35 trillion dollar global consumer economy, it's undeniable that women - as a demographic - hold the pursestrings when it comes to the consumer economy. In fact, women are so powerful as a consumer group that they could easily bring the world's most powerful companies to their knees, says marketing to women pioneer, Bec Brideson. "As a collective group, women are really powerful consumers and absolutely worth more than 50% of the economy and therefore, need to be considered in a more insightful and empathetic way to make sure that we're connecting the right messages with them," she adds. "I believe that marketing needs to catch up with the social evolution that women are influencers and that we prefer to be connected to, in a different way than we've all been taught to market, so marketing has to evolve in the same way that women have evolved." Listen in to this episode of The CMO Show as Brideson shares insights from her professional experience in marketing, shedding light on the huge gender gaps in the marketing industry - both in terms of career opportunities and campaign creation.