All the Social Ladies with Carrie Kerpen

This week, we're cheersing to the end of the season (and end of 2021) with Jordan Salcito, Founder and CEO of RAMONA! Jordan tells us about how she serendipitously stumbled into the wine industry, and we chat about why better-for-you ingredients help her spritzes stand out. ✨ Wanna try 'em yourself? Use code SOCIALLADIES15 at checkout for 15% off!

Ever wonder if your favorite celebrity runs their own social media accounts? The person behind them might actually have been today's guest. Today, we talk to Brittany Rice, who after spending years on the agency side working with A-list talent, billion-dollar brands, and top TV streamers has taken on a new role at FX Networks—and she tell us all about it!

Today, we have the perfect podcast to get you through your scenic ride. In addition to sharing her amazing career journey, Kate Winick, Director of Social Media at Peloton Interactive, joins us to talk about the instructors' rise to social media stardom, launching a new channel like TikTok, and her favorite Peloton campaign to date.

Today, we speak to Maria Dabrowski, Director of Social at The Aspen Group, about the lessons she learned during her 9-year stint at Redbox and how she's applied them to her current role in healthcare. Maria shares why it's so rewarding to work in an industry that's helping others, and we go all-in on why relationship building—whether it's between client and agency or doctor and patient—is so important to social media success.

To jump right back into season six, we speak with Zaria Parvez of Duolingo—who just months into her career helped grow the brand's channel to 1.7M followers (and counting!). Hear about the strategy behind Duo's spicy personality, and learn the secrets to success when it comes to hopping on trends, building relationships in the comments, and going after Dua Lipa's heart.

Today, we nerd out with Kassidy Silva, Senior Manager, Social Strategy at Time, about creating content that's simply meant to be enjoyed on social—without any other expectations. Hear about Kassidy's favorite projects to date, from branded partnerships to “TimeTok”, and why establishing trust with advertisers has been essential to doing her best work.

While we hope nobody ever has to walk through the doors of St. Jude (unless you want to work there, of course), it's important to acknowledge and understand the work going on behind them—that's where Carrie Strehlau of comes in. Today, we talk to Carrie about how she uses the St. Jude Children's Research Hospital channels to tell powerful stories and increase recognition of the experts making scientific breakthroughs.

Today, we talk to Agnes Kozera about her entrepreneurial experience building businesses that help influencers connect with advertisers. She started with FameBit, which helped YouTube stars and brands collaborate, and now she's all-in on audio with Podcorn. Hear about how she's helping podcasters monetize, why it's so important for authentic personalities to represent brands, and what she thinks is next in the “social audio” industry.

If you know Chip and Joanna Gaines, you know Magnolia—now get to know Heather Brinckerhoff, the brand's Director of Social Media!

If you're seeking inspiration for your first post-pandemic vacation then stop scrolling—because today, we take a trip to the Catskills with Rebecca Fogg of Escape Hospitality! Hear about her career journey, how she works and connects with influencers in the community, and how her ever-changing environment keeps her constantly inspired.

After suffering from bacterial vaginosis for eight months, Beatrice Dixon's grandmother appeared to her in a dream with a list of ingredients. Today, she tells us how she turned that list into a business, The Honey Pot Company, a plant-derived vaginal wellness line. We chat about how Beatrice's creativity flows through her products and how being a business owner has taught her that anything that can happen… will happen.

The bidet business has been booming since the Great Toilet Paper Scare of 2020™, and with Keara Spicer on board, TUSHY's Head of Social and Community Management, the brand has committed to connecting with its growing community by creating content they *actually* want to share. Hear about how their unapologetic persona comes through on social media via memes, trends, and humorous (albeit often polarizing) campaigns.

Similar to Build-A-Bear’s approach to social, there’s something for everyone in this episode—whether you have fond memories from growing up, you’re planning your next date night, or you’re a loyal fan to this day. In our interview, Digital Marketing Associate Ashley Singh tells us about the ways she and her team strive to resonate with all types of audiences on social, and how emerging platforms like TikTok have shown them just how far brand love can travel.

People typically think of social as a sound-off world, but when you’re a beloved brand like Fender, audio is king. Today, we speak with Social Media Specialist Maddie Spivek about producing content for a community of creatives, what Fender Play did last year when EVERYONE was looking for a new hobby, and (bonus!) she tells us the first show she wants to see post-pandemic.

If you live in NYC, we’re willing to bet you’ve heard of Tend, the Instagram-worthy dental studios transforming the typical healthcare experience.

In an industry that’s been purposely positioned to be confusing, Vice President of Communications Kate Wauck of Wealthfront is making money more accessible. Today, we hear her perspective on all the financial “advice” videos taking over TikTok, what her team is doing to tap in influencers as educators, and how bite-sized social content can be used to teach BIG lessons.

Growing up, Kim and Vanessa Pham never felt seen by the “ethnic aisle” in mainstream grocery stores—so in effort to reclaim and celebrate the multitude of Asian flavors and Asian stories, they started Omsom. Hear about their proud, loud, and unapologetic brand identity, how it translates to social media, and why rebellion is core to everything they do.

In 2020, professionals like Taylor Winchell, Social Media Specialist at Princess Cruises, went from digital storytellers to communication frontline workers almost overnight. On today’s episode, hear how her team used proactive and reactive responses to keep their community updated in a crisis—and because we’re all excited to get back on board, we also chat about post-pandemic travel plans (Alaska, anyone?) and reminisce on some of Taylor’s favorite Princess Cruises content to date.

To get everyone pumped for Earth Day, we chatted with the founder of sustainable commerce brand Goldune! Hear from Azora Zoe Paknad about how the lack of representation, fun, or inclusivity in the sustainable shopping landscape drove her to start the business (mid-pandemic!), and get some quick tips for making more informed shopping decisions and staying involved in the fight against climate change.

On today’s season six premiere, we go for a spin with Bryna Corcoran, Director of Social Media at Lyft! Not only does she share the thinking behind some of the brand’s recent campaigns (like helping your loved ones get to their vaccination appointments), but Bryna also tells us the lessons she’s learned from building social teams from scratch, and we collectively cringe over three dirty words we all hate to hear: *whispers* cutdowns for social.

On today’s season finale, we discuss the “modern floral experience” with Director of Press & Partnerships Megan Darmody of UrbanStems! She tells us about the state of the industry, how gifting behaviors have changed since the pandemic (self-sending, anyone?), and why brands shouldn’t be selfish when it comes to sharing the spotlight.

There was no way for The Class to predict the boom of the virtual fitness industry when it launched its Digital Studio in 2019. And with the combined effects of the pandemic and a global community of ambassadors, the brand is experiencing massive growth. Today’s guest, Director of Marketing Dominique Brown, tells us about how she uses her experience as a passionate student of The Class to help inform her marketing strategies, how she taps into other students to inspire content, and what it’s been like to work (and work out) from home.

Wonder what it’s like to live that freelance life? Today, Freelance Creative Director Sarah Halverson tells us about the beauty of choosing her own projects, the flexibility of saying no, and the ways experiences keep her inspired. Before COVID, that meant art exhibits and city tours. Now? Arts and crafts projects with her daughter are inspiring her latest work for Great Wolf Lodge.

Remember how excited you were when the Scholastic Book Fair came to your school? Today, we chat with Director of Social Media and Special Projects Bridget Benjamin about what Scholastic has been up to since we were kids, and she tells us about the AMAZING Instagram channel she helped launch this year to help parents and teachers navigate life’s big questions.

We use matchmaking tech to help find compatible partners, why not do the same for therapists? On today’s episode, we hear the origin story of MyWellbeing, but we also have the privilege of getting Founder & CEO Alyssa Petersel’s perspective on how social media impacts our mental health. Hear how she balances setting boundaries with her screen time while also using the platforms to destigmatize the conversation and make advice more accessible.

Ever stop to think about how the networks manage their own social channels? Today, we have an amazing convo with Bri Foster, social media editor at Pinterest, about how she and her team use trending searches to create their own content (like a Black-owned business Pinterest Shop!), how she deals with the pressure of being constantly tuned into the internet, and all the fun things she’s taught herself from Pinterest during quarantine.

After Ayeshah’s pop-up restaurant consistently sold out of biscuits, she started freezing and selling the dough to keep up with demand—and before she knew it, Mason Dixie’s biscuits were selling out at Whole Foods, too. Hear more about the company’s incredible origin story, what Ayeshah is doing to connect with her customers on social, and how she’s advocating for members of the BIPOC foodie community through her latest endeavor: Project Potluck.

Are you wearing sweats right now? We’re guessing the answer is yes. The pandemic has changed the way many of us are approaching our daily wardrobes, but Richer Poorer has been designing “loungewear for anywhere” for 10 years. Today, we talk to Co-Founder and CEO Iva Pawling about the growth of the business since March and how staples like boxer briefs, bralettes, and stylish fleece are delivering confidence to people in comfort.

Beauty rituals have always been an important part of Kiku’s life—some of her fondest memories are the summers she spent in India learning Ayurvedic practices from her grandmother. Today, we talk to Kiku about how she and her sister are bringing generations of tradition to the West with Shaz + Kiks hair products. First up? A scalp + hair prewash. Listen to hear how they’re using social to get the word out and why you should be adding it to your routine.

When her doctor told her to switch from wine to blanco tequila, Kat Hantas started making her own: a simple cucumber jalapeño infusion meant to make sipping lighter and brighter. But after noticing a lot of her girlfriends were also making the change, she took a look at the male-dominated tequila aisle and thought, “Maybe there’s a business here.” Hear the full 21 Seeds origin story on today’s episode!

In the wake of Ruth Bader Ginsberg’s death, access to birth control is on our minds—but it’s on Carrie SiuButt’s agenda. As a woman of color with a disability, access has always been a barrier in her life, but as CEO of reproductive health company Simple Health, Carrie is dedicated to dismantling the barriers within our system and empowering women to take control. Hear how Carrie has become a leader through crisis (hello, she started as CEO in February), and how she’s using her platform to be bigger than birth control.

Trendy food pics, cute fuzzy animals, ultra-relatable memes... No, it’s not your best friend’s Instagram page, but it might as well be. Today, we talk to Senior Director of Marketing at Ritual Claire Knebl about how the vitamin brand connects with customers through content that’s important to them, and how she’s found her passion elevating everyday products and making them as accessible as possible.

If you read content from bloggers or online publishers, you probably interact with affiliate marketing every day, but you might not understand how it works—or even that it exists. Today, we get an all-things-affiliate lesson from Laura Holzwasser, Affiliate Marketing Manager at Chewy!

POP! Get ready for a party—because today we chat with Erica Davis and Catherine Carter, AKA co-founders of The Sip! Tune in to hear about what it’s like to start a company with your BFF, how the history of women in champagne has influenced their business, and what they’re doing to create experiences for their customers both on and off social.

The future of large events is uncertain. And with major partnerships like the NFL and Live Nation, Verizon has the challenge, and the opportunity, to bring those live experiences to fans at home. Today, we talk to Director of Social & Emerging Media Stephanie Miller about how her team is leveraging Verizon’s cutting-edge technology to bring sports and entertainment to social—particularly with its recent #PayItForwardLIVE concert series.

After a video about Tipsy Scoop’s boozy ice cream went viral on Facebook, people flocked to East Harlem looking for a trendy scoop shop. But what they found instead was literally a warehouse—Founder and CEO Melissa Tavss’s production facility for wholesale and catering. Listen to today’s episode of ATSL to hear more about the role social media has played in this company’s success (which now, of course, includes brick and mortar!), and how it’s customers are embracing the “Instagram moment”.

Our relationship with “home” is changing. It’s not just where we sleep anymore—it’s where we work, eat, unwind, connect, you name it—and our spaces are changing to accommodate us both physically and emotionally. Today, we have a wonderful conversation with Jinal Shah, VP of Marketing at Feather, about the brand’s role in providing more than just furniture, but how she and her colleagues are leading with empathy to offer comfort and support to help customers feel at home. (Bonus: Hear what it’s like to lead a team through a rebrand in the middle of a pandemic!)

We’ve all heard jokes about “social media being run by interns,” but the reality is that over the past few months, social teams have been responsible for communicating MAJOR brand messages in response to COVID-19 and the social injustices present in our country. Today, we hear how after her proposal for using Groupon’s channels to amplify Black voices was tabled, Jori Evans raised her hand in a Zoom meeting of 1,000 people to call out her leadership team and stand up for what she knew was right—and they listened.

How do you provide value across content marketing channels when your target audience is… everyone? Make it human. Today, we chat with Leah Walters, head of communications at monday.com, about how B2B marketers can think like B2C marketers to hone in on the core principles that resonate most. Tune in to hear how Leah’s team is carrying out this approach in both its brand and acquisition content—especially in the midst of COVID-19.

Over the past few weeks, we’ve seen social media serve as a powerful platform for people and brands to take a stand against systemic racism in support of the Black community. Today, we talk with Digital Marketing Manager Essence Souffrant about her experience as a Black woman living through this moment in history: how she’s balancing work, family, and advocacy, her perspective on the brand messages she’s seeing in the media, and advice for how companies (and the people behind them) can put action behind their words to become true allies.

With over 1 billion searches a year informing how over 300,000 content creators populate its stock library, Getty is often the first touchpoint of many that lead to the visuals you see in the media. Today on #ATSL, we chat with VP of Sales Marketing and Brand Communications Paige McCrensky about what Getty is doing to break biases around how we define beauty—including her work with Dove and Girlgaze on the #ShowUs campaign!

Today, Holly Liss Jammet, founder and CEO of Enlisst, tells us the FIVE things your brand needs to do to be successful on social media⁠—regardless of industry. Hear from the social media OG who has established presences for major brands like Helmut Lang, Theory, The Infatuation, and Gwyneth Paltrow’s lifestyle media venture, goop.

She says there’s no manual for how to parent in today’s digital world—but we’re pretty sure this mom could write one. On today’s “all things moms” episode, we have a powerful conversation with Titania Jordan, CMO and Chief Parent Officer of Bark, about digital citizenship: how the tried and true lessons we teach our kids can be extended to the internet, and how honesty and vulnerability can help parents set the right example.

Who’s hungry?! On today’s food-filled episode, we talk with Sierra Tishgart, co-founder of Great Jones, about the origins of the company, the importance of creating content fueled by community, and how the brand is leveraging partnerships with leaders in the food space—including some of our all-time fav chefs and creators.

YouTube is red, Facebook is blue, We’re addicted to wedding videos, And you’re about to be, too. On today’s episode, we contemplate why people have such a strong appetite for love stories, and Rachel Jo Silver, Founder & CEO of Love Stories TV, gives advice on how vendors, venues, and videographers can work together to improve their social media presences.

How can we use social media for social good? This week, we break down that question with Meena Harris, founder & CEO of the Phenomenal Woman Action Campaign, and discuss why social media is such a powerful tool for spreading knowledge, sharing experiences, and uplifting new voices.

This week, we chat with Holly Curtis, VP Product, Global Creative Director at Keds, about what it means to be a “publicly private” person, why it’s so important for women to design products for women, and how that thoughtfulness translates into Keds marketing initiatives—particularly with the recently launched Hand-Book for Women.

Welcome to season five of All the Social Ladies with your NEW co-hosts, Jenn and Michelle. We’re kicking it off by chatting with Carrie Kerpen, CEO and co-founder of Likeable Media and the founder of this podcast, about what her experience has been like as a small business owner during the COVID-19 pandemic: how she’s learning the importance of the pivot, what it’s like to work from home with a full house, and how brands can provide value during these times of uncertainty.

Today, I’m talking to Sasha Abraham, a Marketing Director at the NFL. You’ll hear how the National Football League is growing its fanbase by creating authentic content that truly resonates with younger audiences, including an amazing collaboration with comedian Keegan-Michael Key.

I want to let you in on a little secret of mine, I'm a purger. While some people hoard, anytime we get a build up of anything around the house, I call Junkluggers. The reason I love Junkluggers so much is that I know they are company that is truly based in mission. I know that my stuff is getting recycled, going to good use, and I know that it will eventually go to a good home and will not be in mine! So of course, I had to interview Kristy Ferguson, who is the Chief Marketing Officer of Junkluggers. Pay close attention to her three moments, they really dig down into any piece of advice I've ever given, and I think she lays it out really nicely. Take a listen.

I'm excited to introduce you to Mindy McKnight, who is the founder and CEO of M-Star Media, Inc. You may know her from CuteGirlsHairStyles.com, which of course launched the Cute Girls Hairstyles YouTube channel over 10 years ago. She is currently ranked one of the Top 25 Women on YouTube with over 5.6 million subscribers, generating 10 million monthly views. Her twin daughters won 2017 Peoples Voice Webby Award. They've also just recently launched a mascara line, a book on viral parenting... Their is just lots to hear here about how they built their incredible business on YouTube.