Podcasts about duoshan

In a country where WeChat rules supreme, Bytedance is attempting the impossible. Last month,the Beijing-based startup launched its own social networking app called Duoshan.It wouldn't be the first time Bytedance has made larger, more established tech companies nervous. It runs TikTok, a video-sharing app that has quickly grown popular worldwide -- a rare feat for a Chinese tech firm -- inspiring Facebook to launch its own competing app called Lasso.The startup has also already started butting heads with Tencent. Last year, the heads of both companies became embroiled in a public spat on WeChat, where the Bytedance CEO accused Tencent of copying Douyin -- the Chinese version of TikTok -- and blocking it in WeChat to slow its growth. A few months later in a separate case, Tencent sued the startup for 1 RMB ($0.15) for defamation.As large tech firms solidify their monopolies around the world -- Google dominates search, Tencent owns social -- it is becoming increasingly difficult for newcomers to challenge tech giants on their own turf. So will Duoshan be successful? And is Bytedance the company that can finally break Tencent's hold on social?In this episode, we'll discuss:The promising features of Duoshan -- and their disadvantagesChina's younger generation and the appeal of disappearing videos or “stories”Bytedance's AI edgeBytedance's success with TikTok and foray into gaming, another important business for TencentGuest: Ashley Dudarenok, founder of Alarice International, a Hong Kong-based digital marketing agency that focuses on Chinese social media.Hosts: Eva Xiao and Tom XiongProduction: Jacob LovenDigitally China is a subjective but independent depiction of the tech scene in China. Audio clips used in the podcast have not been distorted nor taken out of context and are included for commentary and educational purposes and thus shall be considered “Fair Use”. Digitally China ispowered by RADII (www.radiichina.com), an independent media platform exploring China from all angles.

Last spring, I had Fabian Bern on the podcast to give an overview of Douyin, which, at the time, was still an emerging social media platform in China. A lot has changed since then and I wanted to bring Fabian back on the podcast to bring us up to speed on Douyin, share what has changed over the past year and where does he see the platform going in the future.   We discuss user demographics, new features on the platform, and how content is evolving, specifically the increase in mini-series and vlogs. I also ask him what industries he thinks can benefit the most from Douyin, and whether they should be focusing on using Douyin to raise brand awareness or drive sales.   Over the past year, Douyin has introduced the Starmap KOL marketing platform and encouraged many of its content creators to sign with MCNs, and we talk about how that works and the pros and cons of that system.   ***Upcoming Event **** I will be speaking at the upcoming Marketing 2 China London event in June 5th and 6th. Website: https://marketingtochinaconference.com/ . Hope to see you there! To learn more about influencer marketing in China, sign up for our new newsletter: The China Influencer Update!   Additional Notes: How Douyin has evolved: Userbase – now more than 500 million users 1st tier & 3rd tier cities are two main user groups 1st tier users interested in brands and celebrities 3rd tier city users: Social commerce on Douyin big in those cities Live streams popular among 3rd tier cities Strategic partnerships – CNY gala   New features since last Spring: Users can post photos too (as opposed to just video) Tmall & JD testing native stores Wallets, red packets Improved AR filters Duoshan messaging app integrated with Douyin In-video shopping Mini-programs, most popular so far are mini- games Stories feature (seems to still be in Beta)    Shift in Content: Short web series Micro vlogging popular, real and relatable Douyin seems to be shifting to promote more series-type content, which keeps users coming back, and is more sustainable. People get bored of little skit videos after a while.   Brands on Douyin: 150k official brand accounts China government does a great job Local companies generally do much better than foreign ones Foreign companies often use existing content and cut a piece out and put it on Douyin, which really does not work While there are a lot of brands on the platform, most of them aren’t making good enough content for it to organically spread on the platform   Industries most suitable for Douyin: Auto industry has done very well Electronics Web series use Douyin to spread awareness Cosmetics & fashion easiest to drive sales Gaming, F&B growing Education – Douyin now has “child accounts” where parents can filter out content   Thoughts on TikTok: Douyin one year ahead of TikTok Can guess what features will come soon to TikTok Content is a bit different with localization, create virality in country itself; Indonesia good example Thinks TikTok will generally follow Douyin’s path Young audience and people struggle to learn how to use it   KOL marketing on Douyin: MCNs and the Starmap platform Douyin KOLs getting more mature Many KOLs started their own MCNs and they are doing well because they understand the platform Platform pays more attention to users with 500K+ fans; smaller accounts less regulated Still a couple independent KOLs but don’t get much support from the platform A cut of the KOL fee will go to the MCN and Douyin price = 20-30 RMB/1000 fans   Vlogging: Videos can now be up to 60 seconds for all users Recent campaigns to promote vlogging; Fabian believes that since they specifically used the word vlog means they are putting resources behind it   Opportunity for music industry: More opportunities for music labels, need new songs, especially music + vlogs, movie soundtracks Releasing new music through Douyin   Douyin Vloggers he Recommends: Tuoluoyi – pilot who documents his trips Itsrae – travel vlogs   Guest: Fabian Bern Website: https://uplab.asia/ LinkedIn: https://www.linkedin.com/in/fabianbern/   Host: Lauren Hallanan Website: www.chinainfluencermarketing.com LinkedIn: https://www.linkedin.com/in/lauren-hallanan/ WeChat: H1212118514   Check out my book: Digital China: Working with Bloggers, Influencers and KOLs   ------- Thanks to our sponsors PARKLU: www.parklu.com and The Meet Group www.themeetgroup.com/blog    For additional information and show notes head over to www.chinainfluencermarketing.com   If you like this podcast and know someone who might find it interesting, please share! 

In a country where WeChat rules supreme, Bytedance is attempting the impossible. Last month,the Beijing-based startup launched its own social networking app called Duoshan.It wouldn’t be the first time Bytedance has made larger, more established tech companies nervous. It runs TikTok, a video-sharing app that has quickly grown popular worldwide -- a rare feat for a Chinese tech firm -- inspiring Facebook to launch its own competing app called Lasso.The startup has also already started butting heads with Tencent. Last year, the heads of both companies became embroiled in a public spat on WeChat, where the Bytedance CEO accused Tencent of copying Douyin -- the Chinese version of TikTok -- and blocking it in WeChat to slow its growth. A few months later in a separate case, Tencent sued the startup for 1 RMB ($0.15) for defamation.As large tech firms solidify their monopolies around the world -- Google dominates search, Tencent owns social -- it is becoming increasingly difficult for newcomers to challenge tech giants on their own turf. So will Duoshan be successful? And is Bytedance the company that can finally break Tencent’s hold on social?In this episode, we’ll discuss:The promising features of Duoshan -- and their disadvantagesChina’s younger generation and the appeal of disappearing videos or “stories”Bytedance’s AI edgeBytedance’s success with TikTok and foray into gaming, another important business for TencentGuest: Ashley Dudarenok, founder of Alarice International, a Hong Kong-based digital marketing agency that focuses on Chinese social media.Hosts: Eva Xiao and Tom XiongProduction: Jacob LovenDigitally China is a subjective but independent depiction of the tech scene in China. Audio clips used in the podcast have not been distorted nor taken out of context and are included for commentary and educational purposes and thus shall be considered “Fair Use”. Digitally China ispowered by RADII (www.radiichina.com), an independent media platform exploring China from all angles. See acast.com/privacy for privacy and opt-out information.

In episode 35 of TechBuzz China, co-hosts Ying-Ying Lu and Rui Ma talk about competitors to the reigning Chinese social media champion, WeChat. Specifically, they focus on three apps that all decided to launch on Tuesday, January 15, 2019, two weeks before Chinese New Year: Bytedance's Duoshan, Wang Xin's self-proclaimed “anti-WeChat” Toilet, and Bullet Messenger 2.0. Following their releases, WeChat promptly blocked links to all three. Our co-hosts ask: Does WeChat have a reason to be scared? Why was it so defensive? Is there truly a chance for any of these companies to topple Allen Zhang's miraculous creation? And if so, how would that come about? Rui and Ying-Ying begin by giving their perspective on WeChat's two main weaknesses. The first is its decreasing representation of young users, specifically, teenagers — a challenge that many other social networks that have been around for a while, including Facebook, also face. The second is the emergence of WeChat Moments as a battleground for user time. This development is a function of the intermingling of personal and professional relationships within one app, and the ensuing messy social graph that WeChat has accumulated. Our co-hosts go on to explain that all three of the apps that were launched this week tried to capitalize on one of the opportunities WeChat leaves open. They describe each product in more detail, delving into them in descending probability of success. Rui and Ying-Ying's top pick is Bytedance's Duoshan. They discuss: In what ways has the product stayed true to its short-video roots? How accurate is the Toutiao insider description of the app as a combination of “Snapchat's framework” plus “Instagram and Messenger's GIF function” and “Apple Watch's heartbeat”? Does it truly solve an organic user problem? As for Toilet, which proudly calls itself “the social network dark web,” just how reminiscent is it of the bygone Secret app in the U.S.? What is the opportunity that its founder sees in anonymous social networking, which, in fact, already exists in China, including in QQ itself? In third place is celebrity-investor-backed Bullet Messenger's 2.0 version. It has renamed itself Chat Treasure (聊天宝 liáotiān bǎo) and rebranded with a new logo, an image of a smiling gold ingot. The ingot serves as an apt reflection of the app's new positioning as a portal for poorer users who seek to make some money or find great deals. Rui and Ying-Ying argue that its main competitive advantage is its marketing and aggressive, gamified user acquisition tactics. Listen to find out: What do Rui and Ying-Ying conclude about each of these new entrants, and why? As always, you can find these stories and more at pandaily.com. Do let us know what you think of the show by leaving us an iTunes review, liking our Facebook page, and tweeting at us at @techbuzzchina to win some swag! Thanks also to our listeners over at our partner, dealstreetasia.com. Finally, TechBuzz listeners in the Bay Area may sign up for Silicon Dragon's Silicon Valley event, taking place this week on January 24. You can find more information and sign up here: https://silicondragonvalley2019.eventbrite.com. Please use code SDValley2019Buzz for 50 percent off!

In episode 35 of TechBuzz China, co-hosts Ying-Ying Lu and Rui Ma talk about competitors to the reigning Chinese social media champion, WeChat. Specifically, they focus on three apps that all decided to launch on Tuesday, January 15, 2019, two weeks before Chinese New Year: Bytedance’s Duoshan, Wang Xin’s self-proclaimed “anti-WeChat” Toilet, and Bullet Messenger 2.0. Following their releases, WeChat promptly blocked links to all three. Our co-hosts ask: Does WeChat have a reason to be scared? Why was it so defensive? Is there truly a chance for any of these companies to topple Allen Zhang’s miraculous creation? And if so, how would that come about? Rui and Ying-Ying begin by giving their perspective on WeChat’s two main weaknesses. The first is its decreasing representation of young users, specifically, teenagers — a challenge that many other social networks that have been around for a while, including Facebook, also face. The second is the emergence of WeChat Mome...

In episode 35 of TechBuzz China, co-hosts Ying-Ying Lu and Rui Ma talk about competitors to the reigning Chinese social media champion, WeChat. Specifically, they focus on three apps that all decided to launch on Tuesday, January 15, 2019, two weeks before Chinese New Year: Bytedance’s Duoshan, Wang Xin’s self-proclaimed “anti-WeChat” Toilet, and Bullet Messenger 2.0. Following their releases, WeChat promptly blocked links to all three. Our co-hosts ask: Does WeChat have a reason to be scared? Why was it so defensive? Is there truly a chance for any of these companies to topple Allen Zhang’s miraculous creation? And if so, how would that come about? Rui and Ying-Ying begin by giving their perspective on WeChat’s two main weaknesses. The first is its decreasing representation of young users, specifically, teenagers — a challenge that many other social networks that have been around for a while, including Facebook, also face. The second is the emergence of WeChat Moments as a battleground for user time. This development is a function of the intermingling of personal and professional relationships within one app, and the ensuing messy social graph that WeChat has accumulated. Our co-hosts go on to explain that all three of the apps that were launched this week tried to capitalize on one of the opportunities WeChat leaves open. They describe each product in more detail, delving into them in descending probability of success. Rui and Ying-Ying’s top pick is Bytedance’s Duoshan. They discuss: In what ways has the product stayed true to its short-video roots? How accurate is the Toutiao insider description of the app as a combination of “Snapchat’s framework” plus “Instagram and Messenger’s GIF function” and “Apple Watch’s heartbeat”? Does it truly solve an organic user problem? As for Toilet, which proudly calls itself “the social network dark web,” just how reminiscent is it of the bygone Secret app in the U.S.? What is the opportunity that its founder sees in anonymous social networking, which, in fact, already exists in China, including in QQ itself?   In third place is celebrity-investor-backed Bullet Messenger’s 2.0 version. It has renamed itself Chat Treasure (聊天宝 liáotiān bǎo) and rebranded with a new logo, an image of a smiling gold ingot. The ingot serves as an apt reflection of the app’s new positioning as a portal for poorer users who seek to make some money or find great deals. Rui and Ying-Ying argue that its main competitive advantage is its marketing and aggressive, gamified user acquisition tactics. Listen to find out: What do Rui and Ying-Ying conclude about each of these new entrants, and why? As always, you can find these stories and more at pandaily.com. Do let us know what you think of the show by leaving us an iTunes review, liking our Facebook page, and tweeting at us at @techbuzzchina to win some swag! Thanks also to our listeners over at our partner, dealstreetasia.com. Finally, TechBuzz listeners in the Bay Area may sign up for Silicon Dragon’s Silicon Valley event, taking place this week on January 24. You can find more information and sign up here: https://silicondragonvalley2019.eventbrite.com. Please use code SDValley2019Buzz for 50 percent off!

This week saw a multitude of messaging app announcements. First was WeChat's Open Class PRO featuring a four-hour speech from Allen Zhang. Then, on the same day, Bytedance announced their own messaging app (Duoshan 多闪), what appears to be a clone of Snapchat, and Bullet Messenger announced their upgrade and rebrand to Liaotianbao (聊天宝). All three events, and the recent update to WeChat 7.0, raise interesting questions about the messaging market, WeChat's primacy, and the ascendancy of Bytedance.