Podcast appearances and mentions of kathryn gillett

What You'll Learn From This Episode: The importance of human-to-human connection Create a story of your transformation The biggest misperception about compelling content Related Links and Resources: Go to www.theheromethod.com and look for whatever interests you. There are various tracks that you can dive into and there's all kinds of free stuff there. There are special reports, eBooks, checklists, and you can also try her free discovery call. During that 20-minute call, we can hone your story of transformation. Summary: Kathryn Gillett is the creator of The HERO Method … and the author of two best-selling books on the subject. Her mission is all about helping companies get more clients by talking and writing about what they do in a way that gets a “WOW!” instead of a “Huh?”. She has a degree in psychology, a minor in anthropology, and 40+ years' experience in marketing. As a messaging, story, and content strategist, she has consulted with global companies like Philips and GE, Amazon, Microsoft, and Dell. And as a copywriter, her work has been translated for distribution into more countries than are in the UN. Using a powerful alchemy of neuroscience and storytelling, The HERO Method helps companies create messaging and content that has proven to measurably increase response, revenue, list size, and year-over-year growth. Here are the highlights of this episode: Kathryn ideally enjoys working with business decision-makers who want to increase their sales by doing an authentic human to human connection. Whether it's email, content, website or presentation, they know their content can play a key role in helping them increase their revenue. The problem they face is that they are not getting that 'wow' response and they know they're missing something. If you don't have that connection or are not interesting the audience, then the conversations' over. These folks feel frustrated because they know that their solution is awesome but their audience is not engaging. They are not able to convey the right words so that people can see the value of what they do. Whether it's a solopreneur or a team in an organization, they think that they're the subject matter experts of what their solution is about. They then feel that they're the best qualified to come up with the messaging for it. But it's like a surgeon; they can't do heart surgery on themselves. You really can't talk about it from the perspective of your audience in a way that's going to connect with them. What's the biggest misperception about what's needed to create compelling content? Well, most people think and were taught that our solution is the hero of our story, that our solution is supposed to be the center of the spotlight. But the hero method would tell you that your hero is your audience.  Therefore, if the audience is the hero, and the elixir is your solution, then your marketing materials is the mentor. Once you get that, everything changes.  Kathryn's Valuable Free Action (VFA): Kathryn is advising everyone to create a story of your transformation. Try to put yourself in the seat of your audience and ask yourself "where are they and why are they stuck because you're not in their life?", she calls this 'the wounded land'. Your audience is stuck and it's the words that they will use to describe what their situation is. Then, look at what they are wanting or needing for, not what you think they should get to. Then, how your solution helps them get from where they are to where they want to be. So, if you put it into your audience's perspective, that's what get them interested.

Marketing best practices are actually holding back businesses from having the impact and relationship with potential clients, since it is usually about YOU, YOU, YOU ... when you clients want to talk about ME, ME, ME. Using the Hero Method developed by our special guests Kathryn Gillett, allows you to make your potential client the HERO in your #marketing and places them and their experience at the center of your marketing. It also follows the classic hero story arch, which almost every movie and book are based on. Why? Because we all love a good #story, especially if it is about us. Learn how to create much more effective marketing when you use the Hero Method when you listen to this #fireandearthpodcast episode. Download Kathryn's free e-book to get you started on creating the Hero Method in your marketing at: https://www.theheromethod.com/DecisionJourney/

Marketing best practices are actually holding back businesses from having the impact and relationship with potential clients, since it is usually about YOU, YOU, YOU ... when you clients want to talk about ME, ME, ME. Using the Hero Method developed by our special guests Kathryn Gillett, allows you to make your potential client the HERO in your #marketing and places them and their experience at the center of your marketing. It also follows the classic hero story arch, which almost every movie and book are based on. Why? Because we all love a good #story, especially if it is about us. Learn how to create much more effective marketing when you use the Hero Method when you listen to this #fireandeartpodcast episode. Listen in at: http://www.jasonmefford.com/fireandearthpodcast/ Download Kathryn's free e-book to get you started on creating the Hero Method in your marketing at: https://www.theheromethod.com/DecisionJourney/

If people aren't buying, it's most likely not your product or service that's wrong. It's your messaging. I'm excited to have Kathryn Gillett on today's show. She is going to TEACH YOU how using stories can improve your messaging, connect with people, and grow sales. As the creator of The HERO Method and an award winning author of two best-selling books, some of the biggest names in global business have relied on Kathryn to create their messaging. Consulting with global companies like Philips and GE, Amazon, Microsoft, and Dell, after 30 years in marketing communication, Kathryn is recognized by many as an expert in her field and a messaging visionary. Her speciality? Combining the brain science of marketing with ‘the hidden powers' of story. This has proven to create content that attracts, engages, and converts more prospects into customers. Not to mention measurably increasing (often doubling) response, revenue, and year-over-year growth for businesses of any size. Tune in today and listen to Kathryn's advice. She'll show you how to use the hidden power of story that will grab your customer's attention and pull them into your world! Want more of Kathryn? You can find her here: http://www.theheromethod.com/decisionjo… ——— Firebuilders is a scalable way coaches and consultants can keep their clients accountable with daily, personal attention. Visit http://www.firebuilders.io for more info!

Every small business owner has prospects ready to make the decision to hire you or purchase your products but way too often they get confused, and avoid making a purchase. The solution? Create a decision journey to help them make the best decision for them! On episode 90 of Amplify Your Success Podcast I’m joined by The Hero Method founder Kathryn Gillett to share what a decision journey is and how creating one for your sales and marketing processes can help you close sales faster. Key Takeaways How Kathryn uncovered The Hero Method through her training in psychology and anthropology How to use a The Decision Journey to double your revenue and increase your ideal client enrollments The difference between the good ol' Sales Funnel and The Decision Journey (and why the decision journey works faster!) Plus I get Kathryn to give us some practical advice on the top three entrepreneur “sales stuck points”   About the Guest: Kathryn Gillett is the creator of The HERO Method, and author of two best-selling books on the subject. She has degrees in psychology and anthropology, 30 years' experience in marketing, and 25 years researching related fields. It was based on those years of research and experience that she created The HERO Method, a true paradigm shift that turns 180-degrees away from what we consider "best practices" in marketing communications today. And in doing so, The HERO Method has proven to double response, revenue, and year-over-year growth (that's measurable results — not just 'ball-park hype'). Rather than creating content that shouts out how great a company’s solution is… The HERO Method is about creating authentic, human connections with audiences. Kathryn has brought The HERO Method to global corporations like Microsoft, Amazon, and Dell to great effect. And now she's bringing The HERO Method to the small businesses world with on-line training programs that teach entrepreneurs all the inside secrets of this shift in marketing. Mentioned In this Episode: Get the FREE eBook Free eBook, "It May be Your Sales Funnel, but it's Their Decision Journey." Join in Amplify Your Success Community for Amplify LIVE on Thursdays

What is True Authority? Kathryn Gillett, Seminarian by St. Mary of the Angels

One of our seminarians, Kathryn Gillett, preaches for the Holy Name of Jesus. RCL (Year A): Numbers 6:22-27 Psalm 8 Philippians 2:5-11 Luke 2:15-21

Our seminarian, Kathryn Gillett, preaches for the First Sunday in Advent. RCL (Year A): Isaiah 2:1-5 Psalm 122 Romans 13:11-14 Matthew 24:36-44