Amplify Your Success

Booking the wrong guest can cost you time, energy, and trust with your audience—and most hosts don't realize that until it's too late. But booking aligned, valuable guests for your show can boost listens, grow your audience and even help you attract clients. In episode 441 of Amplify Your Success Podcast, I'm diving into part two of my podcast guest strategy series by showing you how to vet potential guests before you ever hit record.  This isn't just about picking interesting people—it's about protecting your platform, your brand, and the trust you've built with your listeners. In part one, I covered the core factors that make someone a great guest. But in this episode, I'm sharing the actual vetting process I use to ensure every guest is aligned, collaborative, and positioned to elevate the show—not just fill an episode slot. From pitch forms to social media audits and pre-interviews, I'm taking you behind the scenes of how I filter for quality, fit, and shared values. If you've ever regretted booking someone—or you want to avoid that entirely—this episode will help you build a guest process that saves time, protects your brand, and leads to stronger interviews.   Key Takeaways:    [1:41] Why your podcast is an asset—and how guest misalignment can harm your brand or waste your time. [2:26] How a guest management toolkit can simplify your entire vetting process [3:50] Why we ask every potential guest to complete a pitch form (and what it reveals) [5:25] How to assess whether a topic adds value—and aligns with your audience [7:28] Why it's okay to ask for a better topic (and how to do it professionally) [8:00] The collaboration question that filters out transactional guests [8:57] What your guest's social media says about their reach—and the fit for your show [10:33] How listening to sample interviews reveals red flags before you hit record [12:49] The review and ratings test we include—and what it tells us about their follow-through [14:29] Why it matters who submits the pitch: agent vs. the expert themselves [16:26] How to streamline your guest process and eliminate wasted time   Resources:  Guest Management & Authority Podcast Toolkits: Streamline your booking process and elevate guest quality - MelanieBenson.com/resources Part 1 of this miniseries (Episode 440: The Perfect Guest Factors That Grow Your Show) - https://amplifyyoursuccesspodcast.com/

Ever wonder why some podcast episodes that you air create a ripple of new listeners and leads while others fall flat? If you've been investing time interviewing guests but not seeing your show grow, or you're preparing to launch and want to build momentum from day one, this episode will help you set the right foundation. In episode 440 of Amplify Your Success Podcast, I'm breaking down the guest factors that can make or break your podcast growth. After hosting hundreds of interviews, I've developed a clear framework for identifying which guests align with your show's goals, values, and growth strategy and which ones may quietly derail your momentum. I'll walk you through the three core areas I evaluate every guest on: value, energetic alignment, and reach.  If you're serious about building a podcast that fuels your authority and generates real results, this episode will help you curate conversations that actually move the needle. Ready to amplify your authority and build a business that scales with ease? If you're craving personalized strategy and mentorship to help you grow without the hustle, check out my coaching options here:   https://melaniebenson.com/coaching Key Takeaways:  [1:20] Why “just any guest” can be a major misstep if you're using your podcast as a growth strategy. [3:19] A free resource for guest experts who aren't seeing traction from their podcast interviews. [6:00] Why even big-name guests aren't always a good fit—and how I vet every single one. [7:41] The three core areas I use to qualify guests: value, energy, and reach. [9:54] Why overlapping too closely with your own offers can confuse your audience (and cost you clients). [13:15] What values alignment really means—and how it protects the integrity of your show. [16:59] Red flags that indicate someone leads from ego, not impact. [19:34] The myth of “celebrity guests” and why some big names don't help grow your audience. [22:29] What I look for in a long-term collaborator—and how one podcast interview can tell you everything you need to know.   Resources Mentioned in This Episode:  Download my FREE Scorecard so you can avoid the 17 biggest mistakes, as a guest expert, that costs you leads and clients   

Have you ever wondered why so many business collaborations feel one-sided—or if they're even true collaborations at all? I've been seeing a surge in requests to “collaborate,” but so much of what's being called collaboration these days is really just self-serving promotion in disguise. Today, I'm pulling back the curtain on the myths surrounding business collaborations, revealing what it really is (and isn't), and inviting you to step into a more intentional and abundant way of co-creating with your peers. For years, collaboration has been at the heart of how I've built my business, but I've noticed a troubling trend: opportunities that are labeled as collaborations but function more like affiliate campaigns, simple podcast guesting requests, or even paid visibility spots. These aren't true partnerships. Real collaboration goes beyond tit-for-tat arrangements and requires genuine relationship-building, aligned values, and the willingness to give without expectation. It's about nurturing opportunities that benefit everyone involved—and creating ripple effects of growth and impact long after the initial connection. Inside episode 439 of Amplify Your Success Podcast, I'll walk you through clear examples of what collaboration is not, how to spot red flags, and ways you can spark powerful, mutually beneficial partnerships among like-minded experts. I also share my core framework for cultivating “million dollar visibility streams” and actionable tips for assessing where your current efforts might be falling short of authentic collaboration. If you've ever felt burned in a partnership or want to unlock a new realm of abundant possibilities by amplifying your authority and sharing value with true peers, this conversation is for you. Let's rewrite the rules of collaboration together and make a greater impact in our communities. Key Takeaways:  05:33 Why calling something a collaboration (when it's not) could actually turn off your best opportunities instead of attracting them.  06:45  The one thing that will erode trust—and collaborations—before they ever get started. 08:40 The difference between a collaboration, affiliate promotion, and paid opportunities.  10:13  The right approach to collaborations that will bring you consistent and long-term results.  13:10 Proven types of collaborations that have paid off for me over and over again.    Resources Mentioned in This Episode:   FREE DOWNLOAD: Get my proven 7 Step Framework and learn how to tap into Million-Dollar visibility streams Authority Accelerator 6 month Cohort: Discover your Lighthouse Message, and your hottest selling offer, then amplify the reach of your message by borrowing other people's audiences. Check out the details here  

What if you could have more premium sales calls -  without feeling pushy or salesy? Many service professionals struggle with enrolling clients because their sales conversations lack the necessary elements to guide a prospect to a confident yes (without using emotional manipulation, scarcity and hard selling techniques).  The typical roadblock is not having a systemized approach that nurtures the lead, builds rapport, and informs the potential client why you are the only choice, before they ever get to your appointment. Without this process in place, sales calls can feel awkward, and conversion rates can remain frustratingly low. Feeling called to help more people, but struggling to scale your service beyond 1:1 work? Maybe you've thought about launching a group coaching program or membership, but the logistics—and doubts—keep holding you back. Or perhaps you have a program already, but it's not quite gaining traction yet. Either way, if you're craving more income and impact without burning out, this episode is going to be a game changer.  Imagine designing a membership program that not only addresses your clients' needs but eliminates scheduling headaches, fosters true community, and positions your offer as the clear “heck yes” solution in a crowded market.  In episode 438 of the Amplify Your Success Podcast, I take you behind the scenes with an On Air Coaching Monetization Session for Kim Guche, an experienced speech pathologist who helps overwhelmed moms of high-needs children. I help her work on her offering suite strategy, break down the hurdles of group program logistics, price points, community building—and show her how to create something her audience will genuinely value and want to share with others. On air, we mapped out how Kim can roll out a membership-based model—the “Calm Mom Community”—with the right blend of resources, connection, and flexible participation, so no mom feels left behind. Tune in to hear practical tips, creative solutions, and heartfelt encouragement for anyone ready to amplify their impact (and results) by serving more clients through leveraged offers.   Key Takeaways: 04:34 Discover Kim Guche's unique expertise supporting overwhelmed moms of high-needs kids—and learn why targeting the right ideal client can amplify both your impact and results. 06:29 Find out how clarifying your program's vision and outcome fuels confidence and momentum—essential for launching your own scalable group experience. 10:55 Learn the secret to building a compelling offer suite—while maximizing your income and impact. 11:44 Uncover the “magic wand” exercise: how imagining your dream program helps you design offerings clients are already asking for (and ready to buy!). 14:54 How to think outside the box and construct different ways of creating a group program that will appeal to your buyer and light you up. 18:03 How to find the sweet spot for pricing your new offer: How to assess what feels like a “no-brainer” for clients while ensuring your revenue goals are met. 19:54 The membership model blueprint—why recurring value, community, and clear deliverables can differentiate your program from free alternatives and foster true transformation. 23:40 Discover easy ways to tier your offerings—so clients can “upgrade” for more access, and you can grow your revenue with less burnout. 26:58 Learn the step-by-step path for your beta launch: Start small, refine with real feedback, and grow your membership with confidence and clarity.   Resources Mentioned in This Episode:   Would you like to be considered for an On Air Coaching session for Monetization & Visibility? Apply here. Authority Accelerator 6 month Cohort: Discover your Lighthouse Message, and your hottest selling offer, then amplify the reach of your message by borrowing other people's audiences. Check out the details here Are you ready to stop being a “best-kept secret” and start creating waves of impact in your industry? Take the Ripple Makers™ Readiness Quiz here and find out!   

Strategic partnerships can be a valuable strategy to open doors to new lead sources. When a peer refers an ideal client to you, it often speeds up the time from lead to purchase. So imagine how powerful it would be to have those referrals come in bulk with hundreds if not thousands of leads arriving in your inbox on a regular basis? Even though you recognize how valuable it can be, chances are this goldmine is untapped in your business. Maybe you don't have clarity on how to initiate these relationships. Sometimes you've been burned and don't know who you can trust. You're definitely not the only one! When it comes to actually finding the right partners, setting healthy boundaries, and figuring out what really works (and what doesn't) in things like joint ventures… that's where having expert advice can be helpful. On episode 437 of Amplify Your Success, Melanie Benson and business strategist and partnership expert, Marie Mack go deep on this very struggle. Marie discusses how important it is to be intentional—not just jumping into deals hoping for magic, but actually getting clear on what you want, who your ideal partners are, and trusting your gut when something feels off. They both agree: not every peer is supposed to be a great partner, and—let's be honest—a lot of folks make the mistake of chasing “shiny” big names or big email lists, when what really matters is having values that match up and creating authentic, win-win relationships that last. Marie shares super relatable stories (awkward Zoom calls, weird vibes, and all), and real strategies for “dating” potential partners before committing. Think having open, real conversations; protecting your audience; and being okay walking away if it's not a fit. So if you've been spinning your wheels, feeling behind or confused about where to even begin, this episode is the perfect, real-world guide to not just finding partnerships, but finding the right ones—and making them work for everyone involved. Tune in to learn how to craft powerful, profitable partnerships that amplify your reach, deepen your impact, and create a ripple effect of growth for years to come.   Key Takeaways: 05:15 Why some partnerships feel transactional and fail instead of flourish.  07:05  How to build a ‘partner profile' to avoid disappointment and frustration in partnerships that aren't lucrative.  07:34 The secret art of vetting potential business collaboration partners that will create a win-win. 11:23 An important red flag: ‘a big name' doesn't always mean aligned partner.  14:59 What to do when the ‘numbers' aren't coming in from a partner.  16:21 The two parts of a partnership that matter and how a transactional vs strategic approach impacts your results.  19:07  Using your business ‘why' and purpose to help drive partnership choices  21:40  How you can benefit each other even when a ‘deal' isn't doable.  24:43 How to overcome partnership barriers like ‘I don't have a big audience or list'.  27:25 How to prepare for a successful partnership and what to do before you hop on that first call.  30:19 How friendships can blossom because of fruitful collaborations and partnerships.    Resources Mentioned in This Episode:   Unlock The Power Of Joint Ventures & Grab Marie's outreach templates here  FREE DOWNLOAD: Get my proven 7 Step Framework and learn how to tap into Million-Dollar visibility streams Authority Accelerator 6 month Cohort: Discover your Lighthouse Message, and your hottest selling offer, then amplify the reach of your message by borrowing other people's audiences. Check out the details here

You've heard you need to be visible to attract a steady stream of clients, right?  Spending time being visible when it doesn't produce quality results is sooo frustrating. And if you are seeing prospects coming in, are they recognizing your value and quickly saying YES to working together? One of the most common mistakes experts make when it comes to visibility is jumping straight into getting booked on podcasts without having critical components like a compelling topic, Lighthouse Message™ strategy, and a client conversion system.  And for many talented entrepreneurs who invest in coaching programs or booking services to speed up results, they've found the experience “under-whelming” and doesn't really help them shift into success. Today, I'll take you behind the scenes of my popular program, Authority Accelerator, and share why I've designed my program completely opposite what many celebrity coaches offer, sidestepping the typical scaling trends, to ensure transformation occurs for my clients.  In episode 436 of Amplify Your Success Podcast, I'm pulling back the curtain to demystify the process of accelerating authority in today's marketplace. I'll also address the current revolution happening in the coaching industry and why I'm not just another coach removing myself from my program to offer on-demand videos. Instead, I focus on transformation, not just information, guiding my clients through personalized strategies that generate real results. I'll discuss why many invest in coaching but don't see results – and how The Authority Accelerator program is more than just a course—it's a comprehensive system designed to equip you with a strategic messaging plan, helping you maximize your visibility and convert listeners into leads. I'll discuss the unique approach of integrating insights from the trenches of today's market, teaching you how to pitch effectively, refine your message, and leverage your social platforms for more impactful engagement. If you're tired of information overload and are seeking transformative results for your business, this episode will guide you on the path to becoming an unignorable authority in your field. Join me as we explore how to amplify your visibility and achieve authentic business growth. Key Takeaways:  00:01 One of the most common mistakes in visibility efforts—diving into bookings without having a compelling strategy or client conversion system.  02:52 Why many people feel disappointed with coaching results why ‘information' is not the answer. 04:50 Why clarity on your Lighthouse Message™ can make all the difference in attracting leads and clients.    06:47 What happens when you don't have a strategic marketing plan in place.  08:20 The role of personal interactions and real-time guidance in transforming your coaching journey.  09:39 One of the key reasons why you can take other coaching programs but not get results. 10:14 How I activate the visibility multiplier effect that is constantly producing interviews, speaking opportunities and client leads.  11:35 The evolution of effective client attraction—why outdated strategies might be holding you back.  14:44 Avoiding mistakes with VA delegations and understanding the nuances of pitching and visibility management.  16:04 What a visibility sprint is and how it connects you with your ideal audience and achieve real business growth. 16:59 How to harness the power of a compelling topic and strategic storytelling to captivate audiences.  18:59 Leveraging established relationships and introductions to amplify your voice in the podcasting world.  22:19 Exploring the potential of a well-defined authority positioning and visibility strategy for exponential growth.   Resources Mentioned in This Episode:   Authority Accelerator 6-month Cohort: Discover your Lighthouse Message, and your hottest selling offer, then amplify the reach of your message by borrowing other people's audiences. Check out the details here

Just because you host your own podcast, doesn't mean it's going to attract clients right away. A podcast is a powerful platform to share a valuable message, but there are many key factors to transforming your show into a powerful client magnet. If you are facing the challenge of making your podcast the top of your sales funnel but not seeing results, this episode is for you. Eavesdrop on episode 435 of Amplify Your Success Podcast as Melanie Benson does an On Air Coaching Monetization session for Hope Pedraza. Hope is determined to make her podcast shine as the cornerstone of her client attraction strategy, but she hasn't seen the results. Melanie works with Hope to pinpoint gaps in her messaging and visibility strategy, focusing on crafting a compelling Lighthouse Message™ that seamlessly aligns with her valuable offerings. Throughout this session, Melanie helps Hope navigate the process of refining her podcast's message, crafting it to resonate deeply with her target audience and communicate her expertise effectively. They touch upon the importance of specificity and how it can significantly enhance client attraction. If you're looking to really give your podcast a boost, tune in to pick up some game-changing strategies. It's all about getting your content to click with the right audience and guiding them on the journey you want them to take. If you're ready to tweak how you present yourself and really nail down a message that hooks the right clients, trust me, you'll want to catch this episode.   Key Takeaways: 06:53 Discover the secret to making your podcast consistently draw in ideal clients. 09:40 Uncover the exact messaging tweaks that could be the difference-maker for your podcast's success. 10:20 Find out why aligning your podcast's name and message with your expertise can transform it into a powerful top-of-funnel tool for attracting ideal clients. 13:20 Uncover the power of specificity in your messaging and how it can turn unaware prospects into eager clients!  16:33 Discover how a powerful Lighthouse Message™ can act as a beacon, attracting your ideal clients and aligning your communication for greater impact. 17:47 Learn how understanding your human design can align your efforts and enhance your connection with your audience for greater business success 20:15 Discover why starting with a clear offer and aligning your podcast content around it can sharpen your focus and enhance client attraction 21:50 Discover how ‘specificity sells' to attract your ideal client faster.   27:33 Hear Melanie's advice on creating lead magnets that naturally lead potential clients toward your offerings.   Resources Mentioned in This Episode:   Would you like to be considered for an On Air Coaching session for Monetization & Visibility? We've opened up 3 more sessions! Apply here. Authority Accelerator 6 month Cohort: Discover your Lighthouse Message, and your hottest selling offer, then amplify the reach of your message by borrowing other people's audiences. Check out the details here

When you're facing a major life change, it's pretty common to feel overwhelmed. Change can surface massive fear and uncertainty that can become paralyzing, and make taking bold, transformative steps feel out of reach, leaving you to wonder if you're really ready for what's next. But what if fear isn't the enemy? What if it's actually a misunderstood ally just waiting for a new perspective? In episode 434 of the Amplify Your Success Podcast, Tracy Litt, a teacher of science and spirituality and the founder of The School of Becoming, joins host Melanie Benson to explore how to change your relationship with fear through both scientific insights and spiritual wisdom. You'll learn how fear, often seen as a barrier, is actually a natural part of your journey toward personal growth and professional success. Tracy shares her thoughts on embodying the version of yourself that has already reached your dreams and reveals the tools to help you expand your ability to feel even when everything seems uncertain. Tracy, an internationally best-selling author known for her TED Talk "Dear Fear, It's Not You, It's Me," takes listeners on a transformative journey to grasp fear's true purpose. She helps entrepreneurs redefine fear as a protective force and discusses how connecting with the version of yourself that's already thriving can lead to success beyond your wildest dreams. Tune in to discover how you can shift your mindset, redefine fear, and step into the leadership role you were always meant to fill. Key Takeaways: 01:50 Melanie shares her personal growth journey and mindset tools crucial for taking bold leaps, even when fear stands in the way. 02:40 How to expand your capacity to feel and redefine fear even when life feels incredibly challenging. 03:20 Hear Tracy's journey from a single mother on food stamps to a seven-figure success story. 04:25 How to shift your relationship with fear to reclaim your power and amplify your potential. It's not the enemy but a protective force.  06:44 Why you shouldn't push fear away but understand why it exists and how to use it.  09:24 Discover practical ways to connect with the version of you that has already achieved your dreams, and how to let that future self guide your current actions. 15:18 How to get the literal blueprint of your behaviors, actions, and words—and how to let that version of you lead.  13:24 A quick visualization to help you access your future self and unlock the clarity you need to create the life you desire now. 14:27 How to strip away excuses and focus on the behaviors, actions, and mindset needed to lead in your next evolution. 18:18 The importance of emotional safety and how to shift from scarcity and fear to expansive, high-level alignment. 19:04 How unresolved trauma and suppressed emotions keep you stuck, and the process of releasing them so you can access the intuitive clarity that will guide your greatness. 22:58 The difference between intuition and fear, and how learning to trust your intuition allows you to take expansive action, rather than shrinking back.   Resources Mentioned in This Episode:   Take Tracy's Free Ascension Assessment here  Authority Accelerator 6 month Cohort: Discover your Lighthouse Message, and your hottest selling offer, then amplify the reach of your message by borrowing other people's audiences. Check out the details here Are you ready to stop being a “best-kept secret” and start creating waves of impact in your industry? Take the Ripple Makers™ Readiness Quiz here and find out!

What if you could land your next 10 podcast guest expert appearances without paying for expensive booking services and or relying on your VA to figure it out?  Many experts struggle to get booked on podcasts because they don't *really* understand what show hosts are looking for, often relying on outdated methods or using agencies that have a “spray and pray” approach to bookings. For over a decade, I've used a strategic visibility strategy to land high-quality guest appearances that keep guest appearance invitations rolling into my inbox  – without costing me a dime. Inside episode 433 of Amplify Your Success Podcast, I'll share innovative ways to sidestep the pay-to-play model and debunk common myths around podcast guesting. Whether you have brand credibility or you're building your platform from scratch, the right strategy can turn your guest appearances into a driving force for your business growth.    Key Takeaways:  05:29 Why ‘being everywhere' is a myth—and what actually drives real audience engagement and impact. 09:06 What you need to know before hiring podcast booking agencies. 10:26 The strategy that many PR firms or VA's miss when getting you booked.  13:54 The stats and math that prove how podcast guesting is your best bet for getting aligned clients.  16:20 How to create connection and a conversation that converts instead of relying on social media reels. 17:22 Why it's not about chasing exposure or podcasts, and the mindset shift that will get you booked on shows that get you clients.  18:05 How to create a compelling topic that makes you unignorable to hosts 19:57 Why cultivating a consistent social media presence can boost your podcast booking chances 22:19  How to open doors when doors aren't already open  24:14 How to create your own buzz around your brand, and claim your authority in a way that attracts more opportunities. 28:29 How to ramp up your visibility strategically, get a massive ROI, and monetize your message.    Resources Mentioned in This Episode:   Join The Visibility Velocity 5-day LIVE, online experience and finally turn visibility into a predictable flow of premium clients and game-changing opportunities. Save Your Free Seat Here Authority Accelerator 6 month Cohort: Discover your Lighthouse Message, and your hottest selling offer, then amplify the reach of your message by borrowing other people's audiences. Check out the details here  

Are you ready to find out if your content is getting you ‘friend zoned' or ensuring you are an in demand expert? So many experts and coaches find themselves frustrated with a common challenge: creating content that goes beyond a few likes and comments so your posts get leads raising their hands for your solution. There's a significant distinction between creating content for views and crafting it for client attraction, particularly on platforms like Instagram where algorithms constantly shift. If you want to become an in-demand expert that converts more clients and transitions Instagram views into valuable client relationships eavesdrop in as Melanie does an On Air Coaching Monetization session for Cathy Johnson on episode 432 of Amplify Your Success Podcast. Melanie reveals what's really moving followers to become paying clients with her Authority Accelerator Method – and highlights the art of storytelling, the importance of reinventing authority, and crafting compelling lead magnets that resonate with an audience's desires. She walks Cathy through a common content trap: following trends that get you likes versus using tried-and-true content methods that build a real connection with potential clients. As you listen in, you'll hear the key strategies to amplify Cathy's authority and visibility, emphasizing the importance of two Authority Accelerator factors: a powerful Lighthouse Message™ strategy and a signature framework. Cathy leaves with a key distinction: amplifying authority isn't just about visibility; it's about strategically crafting a compelling narrative that speaks directly to the transformation your audience craves. Eavesdrop in to discover how Cathy can recalibrate her approach to creating engaging, transformational content and why sharing her personal stories can catapult her authority and impact. If you're ready to learn how tailoring your messaging can make all the difference in attracting the right clients and revolutionizing your brand, this episode is an unmissable resource.   Key Takeaways: 02:59 Discover if you're likable or in demand, as Melanie does an On Air Coaching & Monetization & Visibility Hot Seat with Cathy Johnson.  05:21 Melanie isolates what the real issue is with Cathy's social media content and lead generation activity. 12:05 Why storytelling is crucial for converting social media followers into clients. 12:50 The importance of creating desire-driven messaging that creates a desire for transformation rather than just providing information.  13:06 How to differentiate your brand by highlighting your unique personal transformation journey. 15:05 Reinventing your authority to stay relevant in a changing market. 19:04 Why understanding your ideal audience's specific transition points matters and how it ties into your messaging.  21:56 How to make a lead magnet intriguing and relevant, so it naturally leads potential clients towards your offerings.  24:37 How ‘clever' gets in the way of desire, and how Lighthouse Message™ can create more desire so your prospects say YES.  29:57 Bonus tip on continuing to build and grow your audience.    Resources Mentioned in This Episode:   Would you like to be considered for an On Air Coaching session for Monetization & Visibility? Apply here. Authority Accelerator 6 month Cohort: Discover your Lighthouse Message, and your hottest selling offer, then amplify the reach of your message by borrowing other people's audiences. Check out the details here  

When you've invested years into creating must-have offers and perfecting your craft, yet your client growth continues to be sluggish, you might begin to wonder what secret strategy you are missing. It's frustrating—watching others grow while you're stuck in the same cycle, relying on the occasional referrals, wondering why new prospects aren't reaching out.  The truth? Your business isn't broken—you just need a better client engine for growth.  In episode 431 of Amplify Your Success Podcast, Christine Campbell Rapin breaks down the myths of complex business growth and offers a refreshingly simple approach to finding and converting your next client. She focuses on the three non-negotiable business foundations that are essential for scaling your client growth engine. She emphasizes the importance of recognizing client patterns, creating a strategic road map, and knowing the right moment to make compelling offers. These core components are the cornerstones that Christine believes will simplify the business growth journey and consistently lead to success. Christine, a seasoned business advisor and international best-selling author, supports listeners with her expertise, underscoring the importance of being in the right rooms and making strategic moves. As she shares her proven methodologies to solve the challenges of client engagement and acquisition, she'll guide you in converting prospects into clients by systematically addressing challenges, expanding your visibility, and effectively utilizing the power of offers.   Key Takeaways: 04:42 Two key indicators that predict your business revenue over the next 90 days—and how to leverage them. 06:24 The crucial shift from just creating awareness to crafting offers that convert. 10:50 The correlation between phone calls and cash and the math you need to make more of it.  12:48 Understanding decision-making patterns that turn curiosity into paying clients. 14:14 How to prevent potential clients from “passing like ships in the night” and instead guide them from interest to investment. 16:39  The difference between being a "likable expert" and a "most hired expert," and to make the shift. 17:13 Why do people buy (hint -it's not for education).  20:12  How to break out of the “friend zone” with prospects and confidently close the sale. 24:55 The hidden reason you may be networking in the wrong rooms—and how to find clients faster. 28:05  How to be more intentional in actions that bring in leads and convert clients.  32:12 How to simplify your strategy in a way that helps you focus and excel in your business. 38:10 An unexpected message opened new business opportunities amidst my life crisis. 40:17 Why Christine suddenly took a chance on herself and made a bold decision.   Resources Mentioned in This Episode: Access Christine's Free Guide 25 Ways to Find Your Next Buyer.  FREE DOWNLOAD: Get my proven 7 Step Framework and learn how to tap into Million-Dollar visibility streams Authority Accelerator 6 month Cohort: Discover your Lighthouse Message, and your hottest selling offer, then amplify the reach of your message by borrowing other people's audiences. Check out the details here

When your brand positions you as the only choice, clients stop asking how much and they start saying, “how do I sign up?” That's the power of this often overlooked brand positioner – your unique energy. When you sound just like your competitors, your audience can easily get confused. They will “price shop” or respond to the flashiest marketer. But when your authentic self shines through the noise, your brand becomes compelling and irresistible, positioning your offers to stand out because of your “secret sauce.” Today, I dive deep into the concept of differentiation and introduce what I call the fourth and most powerful differentiator – your brand energy. This isn't just about demographics or what you sell; it's about embracing your unique energetics and letting it become a powerful connection point with your audience. Many of us hide parts of ourselves, fearing they'll repel potential clients, but those deep, sometimes painful stories are exactly what can drive connection and trust. In episode 430 of the Amplify Your Success Podcast I outline the three widely recognized differentiators—who you work with, what you specialize in, and how you do it—but where real transformation lies is in your brand energy, how you're authentically you, and how you resonate on an unseen level. I'll show you how owning your signature vibe, telling emotional stories, and exposing your authentic quirks can make you unforgettable.  I'd love to hear what resonates with you and how you plan to amplify your brand's presence. Drop me a note, and let's continue the conversation on embracing your most compelling differentiator.   Key Takeaways:  00:53  The three commonly understood areas of differentiation, and why some of them have stopped working.  03:56  Discover how your unique energy can be a powerful competitive edge in engaging deeply with your audience, setting you apart in a crowded market 04:50  5 key areas of your brand energetics that set you apart.  07:04  How to deepen your emotional resonance through storytelling to create connection, and become memorable, differentiating yourself.  09:41  How storytelling moves people into action.  10:10  Discover how embracing and sharing your unique traits, like navigating health challenges, can foster authenticity and deeper connections with others. 11:23  How your quirks can become part of your brand energy and what you're known for.  12:20  The difference between your quirks and what you want to be known for, vs leaning into your wounds and your origin story as a catalyst for connection. 14:12  How to build an authentic bridge of trust from the world that your ideal clients are in and the world that you're now in by sharing your journey. 14:42  Learn how embracing a bold stance and confidently sharing your unique 'lighthouse message' can cut through the noise and attract your desired audience.  16:39  Discover how to confidently embrace and articulate the parts of yourself that feel uncertain, as well as how to leverage your unique brand energetics to attract and engage your ideal audience.   Resources Mentioned in This Episode:   Blog Post: 6 Reasons You Should Specialize As a Coach FREE DOWNLOAD: Get my proven 7 Step Framework and learn how to tap into Million-Dollar visibility streams Authority Accelerator 6 month Cohort: Discover your Lighthouse Message, and your hottest selling offer, then amplify the reach of your message by borrowing other people's audiences. Check out the details here

Hosting an in-person retreat is one way to make a greater impact with your clients, but many event hosts make a common mistake with how they design their events. Instead of focusing on the elements that produce transformation, they get caught up in a lot of little details that don't shift the field. In this episode 429 of Amplify Your Success Podcast, Darla LeDoux joins host Melanie Benson to share her insights on developing and running impactful retreats that focus on energy transformation. As an expert in creating retreats that shift the field, she unravels the concept of trusting and embodying one's magic to create powerful and life-altering experiences.  Darla outlines crucial steps for structuring your retreats to enable both you and your attendees to step into greater alignment. She also highlights the importance of trusting one's inherent magic and the power of creating experiences that help attendees see their energy patterns, ultimately leading them to more empowered decisions.  It's not about nailing every detail; it's about understanding the energy dynamics and facilitating a space where participants can experience genuine transformation. With the right blend of structure and intuition, you can create retreats that magnetize clients and fuel your business growth in surprising and rewarding ways. Whether you're new to hosting retreats or looking to deepen your impact, this discussion is filled with wisdom on creating profound and profitable in-person experiences. Key Takeaways: 04:54 How your thoughts shape your emotions, behaviors, and the energy field you operate in. (Master this, and everything shifts.) 08:14 Why many feel spiritually called to lead retreats, but hold back from offering them, and how to shift that limiting belief.  12:04 Why small, intimate group experiences create breakthroughs that traditional coaching can't always reach. 16:59 How retreats activate your most powerful way of being—and why that's your biggest asset. 19:56 The secret to handling uncertainty in retreat planning: backup exercises, adaptability, and reading the energy in the room. 22:32 Why energy alignment is the foundation of better decision-making and deeper learning. 27:28 Tips on structuring and pricing your retreat for both transformation and financial success. 28:19 The “truth toolkit” that helps participants shift deeply ingrained beliefs—this could change how you design your retreats. 33:17 Why fancy venues and social media posts won't fill your retreat, and what will.  40:17 Darla's life-changing career shift and how it led to more income and impact than expected.   Resources Mentioned in This Episode:   Access Darla's Ultimate 57-Point Checklist for World Class Transformational Retreats Authority Accelerator 6 month Cohort: Discover your Lighthouse Message, and your hottest selling offer, then amplify the reach of your message by borrowing other people's audiences. Check out the details here Are you ready to stop being a “best-kept secret” and start creating waves of impact in your industry? Take the Ripple Makers™ Readiness Quiz here and find out!

What if you could have more premium sales calls -  without feeling pushy or salesy? Many service professionals struggle with enrolling clients because their sales conversations lack the necessary elements to guide a prospect to a confident yes (without using emotional manipulation, scarcity and hard selling techniques).  The typical roadblock is not having a systemized approach that nurtures the lead, builds rapport, and informs the potential client why you are the only choice, before they ever get to your appointment. Without this process in place, sales calls can feel awkward, and conversion rates can remain frustratingly low. If you are ready to transform your sales calls into high-converting conversations without feeling pushy or salesy, eavesdrop in as Melanie does an On Air Coaching Monetization session for Erin Davis on episode 428 of Amplify Your Success Podcast.  Outlining a simple 3-Step Sales Call System, Melanie coaches Erin on how nurturing potential clients, setting the right expectations, and creating a structured conversation can elevate sales calls. Erin shares her journey from being a therapist to expanding her business into coaching, and how refining her sales process is crucial for her future success. Melanie provides actionable advice on crafting a nurturing sequence before the sales call, asking the right questions to understand client goals, and setting the container for a productive call. She also discusses the importance of identifying the cost of keeping a problem unsolved and making an effortless invitation to work together. Melanie unpacks these steps with rich examples that empower listeners to gain confidence and improve their own sales process. Key Takeaways: 02:59 Melanie introduces the new segment, On Air Coaching Monetization & Visibility Hot Seats. 04:32 Erin gives background on how Authority Accelerator helped her have confidence to move from being a therapist to specializing in relationship coaching. 09:45 Melanie coaches Erin on how to warm up leads before the sales conversation to help boost conversion rates. 14:14 Why creating relatability is key in nurturing your prospects.  16:16  Discover how to make a seamless invitation to work together by empathetically connecting with the client's goals and challenges. 21:10 Understand the importance of giving potential clients a pre-call homework assignment to increase engagement and investment. 28:35 How to structure an enrollment conversation and set the container with clear expectations and focusing on the client's desired outcome 30:43 The one thing that will transform sales: Understand the emotional cost of a client's current problem 33:26 How to make sales feel more natural and create a sales conversation script that focuses on helping clients want the solution, rather than feeling sold to.   Resources Mentioned in This Episode:   Would you like to be considered for an On Air Coaching session for Monetization & Visibility? Apply here. Download my FREE Scorecard so you can avoid the 17 biggest mistakes, as a guest expert, that costs you leads and clients  Authority Accelerator 6 month Cohort: Discover your Lighthouse Message, and your hottest selling offer, then amplify the reach of your message by borrowing other people's audiences. Check out the details here

You're showing up online, doing interviews on podcasts, and doing all the right things in those conversations to be a Lighthouse—but the sales just aren't following. It's frustrating, right? You're not alone. But what if the real issue isn't your offer, your message or even your visibility strategy. There is a stage in your growth where you must shift out of “borrowing” other people's audiences and build your own to keep the sales flowing in.  In episode 427 of Amplify Your Success, I dive into a game-changing shift: moving from chasing sales on other people's platforms to cultivating your own community of engaged buyers. I've been having eye-opening conversations with applicants for my Authority Accelerator and noticing a common frustration—people are getting visibility, but they're not seeing the traction they expected.  The missing link? Nurturing the right audience after that first spark of interest. If you've ever felt like your visibility efforts aren't translating into real momentum, this episode is for you. We'll explore the best ways to build an audience that actually converts, whether through email, social media, or your own podcast. I'll also reveal my top strategies for leveraging partnerships, engaging authentically, and turning casual followers into devoted fans. By the end of this conversation, you'll see why the key to predictable income isn't just getting in front of more people—it's creating a movement that keeps them coming back. And if you're ready to get clear on where to focus your efforts, don't miss my Ripple Makers Readiness Quiz—your personalized roadmap to sustainable success. Key Takeaways:  04:25  How your visibility on other people's platforms is just one piece of a bigger puzzle.  06:52  Why relying solely on borrowed platforms limits your growth, and how building your own engaged audience becomes your secret weapon for sustainable revenue. 10:16 Three distinct audience types to create an unstoppable client-enrolling engine. 12:19 Ways to transform your social media from a megaphone into a relationship-building powerhouse that consistently attracts ideal clients. 15:33 The critical difference between borrowed platforms and owned audiences - and why your email list is your most valuable business asset. 17:30 How to leverage strategic partnerships to exponentially grow your reach while maintaining authenticity. 18:24 Tips on optimizing your content strategy and authority positioning in your marketplace. 21:27  What is moving the needle in social media right now to attract and engage the audience.  24:48  Beyond list-building: How to create an irresistible community experience that keeps your audience coming back for more. 26:14 How to move your audience into action, and what kinds of sales triggers you need in place to make that happen.   Resources Mentioned in This Episode:   Are you ready to stop being a “best-kept secret” and start creating waves of impact in your industry? Take the Ripple Makers™ Readiness Quiz now! Authority Accelerator 6 month Cohort: Discover your Lighthouse Message, and your hottest selling offer, then amplify the reach of your message by borrowing other people's audiences. Check out the details here

There is a unique conundrum that many highly ambitious and driven people experience in their pursuit of bigger goals: there is always a “next level” of success to pursue. But if you find yourself constantly moving the goalposts in life, never truly reaching a sense of satisfaction despite your achievements, then you might be trapped in a “should life.” When our actions are dictated by societal norms, cultural expectations, and inherited rules, leaving us overwhelmed, anxious, burned out, and unfulfilled, it's worth pausing to reflect if this is the life you want, or you feel you must accept to avoid blowing up what's important to you.  In episode 426 of Amplify Your Success, I'm joined by Marni Battista to explore practical ways to break free from the suffocating "should life" and start embracing a more meaningful and authentic existence. Marni tackles this pressing issue by urging us to dismantle these invisible barriers and instead live a life that truly energizes us by blowing our hair back. She explains how identifying small, actionable changes, like recognizing one's self-worth and challenging ingrained beliefs, can lead to profound life transformations without completely overhauling your current situation. Tune in to discover her seven-question framework from her new book, "Your Radical Living Challenge," guiding listeners on how to experiment with life design. By redefining success and focusing on creating and testing new opportunities, listeners can reclaim their power and transform their present into the dream life they desire.   Key Takeaways: 04:43  Explanation of what the "should life" means - the unwritten societal and personal rules and expectations we live by that limit our choices  06:46 How to identify signs that you are living a "should life". 09:02 How a simple shift in belief—"I matter”-- can unlock profound changes in multiple areas of life, from career to relationships. 13:47 How the Design Thinking model can be applied to redesigning your life through experimentation. 17:40 Practical steps to transform from "hot mess to hotness" by examining what gives vs drains our energy. 25:23 Overview of the 7 spiritual questions from the Talmud that form the basis of Marni's new book 27:24 Personal story of Marni's bold decision to sell her house and travel by RV to redesign her life   Resources Mentioned in This Episode:   Learn how to Decode Your Destiny with Marni's 2 minute quiz.  Get Marni's new book, The Radical Living Challenge, today here on Amazon! Authority Accelerator 6 month Cohort: Discover your Lighthouse Message, and your hottest selling offer, then amplify the reach of your message by borrowing other people's audiences. Check out the details here Are you ready to stop being a “best-kept secret” and start creating waves of impact in your industry? Take the Ripple Makers™ Readiness Quiz here and find out!  

Over the last 12 months, I've seen a shift occurring in the podcast guesting industry. As the market becomes saturated with podcast booking services and eager clients desiring the spotlight to share their message, many popular show hosts have radically changed the type of guest interviews they'll host. If you want to continue to borrow the popular podcast's listener base that hosts work countless hours to build and nurture, most guest experts will need to improve their approach.  In episode 425 of the Amplify Your Success Podcast I'm diving into this shift to surface the changes I've seen both as a host, guest and a booking agent for my clients. From the need to ensure relevance and contribution to the host, to a deepening of the need to collaborate, you'll discover what hosts look for that can practically guarantee a spotlight on their show. Hint: the transactional approach is dying. Being a “Niche Celebrity” won't be enough anymore to land spots on top shows. Recording then ghosting your host won't be acceptable now. It's time to consider a partnering approach with podcast hosts.  Inside the episode I'll unpack how to stop being a “taker” (even if that's not your intention) and become essential to podcast hosts by contributing creatively, whether by promoting episodes like they are your own or coming up with joint promotions that benefit both sides. By positioning yourself as a partner, you can more effectively integrate into the podcast community and make a lasting impact.    Key Takeaways:  04:25 The shift in the industry, and why many hosts (including myself) are moving to doing more solo episodes.  6:43  Why producing a podcast requires more thought, strategy and intention and how that impacts the types of guests we book.  7:23  The 4 primary ways you can monetize your podcast show. 07:56 Why sponsorships aren't always the answer to a host's monetization strategy.  13:24  The primary reason podcast guesting is shifting (and how guest interviews have contributed.)  14:52  Why hosts are increasingly selective about guests and seeking meaningful collaborations.    Resources Mentioned in This Episode:   Grab my Scorecard & Guide so you can avoid the 17 biggest mistakes, as a guest expert, that costs you leads and clients  Authority Accelerator 6 month Cohort: Discover your Lighthouse Message, and your hottest selling offer, then amplify the reach of your message by borrowing other people's audiences. Check out the details here

One of the most effective visibility strategies for experts to get in front of new audiences is being a guest on other people's podcasts. But just because this approach CAN work, doesn't mean you will get good results. Actually, when it comes to podcast guesting, many coaches and service providers give up on the approach before they see an ROI because they don't have a monetization strategy. They've heard that podcast guesting is a great way to be visible, attract clients and boost their authority – but instead of getting a lot of clients and leads, they just get crickets. Since podcasting emerged in 2010, I've discovered four common monetization mistakes that guest experts make that cost them leads and clients. In episode 424 of the Amplify Your Success Podcast, I'm re-airing a popular episode unpacking these 4 common mistakes so you can identify your mis-steps. From understanding the importance of having a unique and magnetic topic to mastering the art of communicating your message in a compelling way, these insights can revolutionize your results from podcast guesting.  Uncover the power of aligning with the right audiences and designing a strategic customer journey that amplifies your visibility and leads to impactful results.  Key Takeaways:  04:06 Why embracing podcast guesting could unlock new lead generation opportunities for your business 06:44 How fixing common monetization mistakes leads to big, fast payoffs. 11:18 Why you want to stand out with unique, relevant, magnetic topics in your approach to podcasters.. 13:20 What happens when you over-deliver in communication (hint: you don't want to  overwhelm listeners.) 18:07 Being mindful of choosing aligned audiences for better results. 20:01 The secret behind magnetic interviews that deliver consistent leads to your business. Resources Mentioned in This Episode:   Grab my Scorecard & Guide so you can avoid the 17 biggest mistakes, as a guest expert, that costs you leads and clients  Authority Accelerator 6 month Cohort: Discover your Lighthouse Message, and your hottest selling offer, then amplify the reach of your message by borrowing other people's audiences. Check out the details here  

Ever find yourself with a mind full of inspiring ideas but unsure how to turn them into that impactful book you've been thinking about for ages? It's a common struggle—when fears, doubts, and even imposter syndrome seem to block the way from concept to completion. The path to becoming a published author can feel daunting, and sometimes the confidence to make that leap just isn't there yet. But what if you could transform your mindset and embrace the writing journey with clarity and purpose? On episode 423 of the Amplify Your Success Podcast, my guest Michelle Vandepas joins me to reveal how to unlock a successful author's mindset. Michelle shares actionable insights on overcoming imposter syndrome and building unshakable confidence. She discusses the importance of small wins and understanding the right timing for your writing journey. Michelle, drawing from her vast experience as a co-founder of GracePoint Publishing, outlines key strategies to transition from fear to fearless action. She emphasizes the significance of aligning your book with your purpose and how that alignment can lead to impactful, transformative work. Tune in to learn more about finding your voice and amplifying your message.   Key Takeaways: 01:30 Discover the mindset shift essential for impactful authors and entrepreneurs 05:56 One thing that can hinder you from achieving impactful work by blocking progress, and how to overcome it.  09:24 How to build your confidence back up plus practical ways to gain experience and small wins. 13:25 How to be aligned with your purpose to create impactful work. 15:25 Discover if you are in the percolation or procrastination stage and when the right time to write a book is for you.  16:48 Signs you're not ready to write your book and what to do instead. 18:40 Why having a guide or mentor can help you overcome writing obstacles. 21:56 The ripple effect of publishing a book and spreading an inspirational message.   Resources Mentioned in This Episode: Access Michelle's Free Training to Get Out of Overwhelm and Get Your First Draft Written:  Authority Accelerator 6-month Cohort: Discover your Lighthouse Message, and your hottest selling offer, then amplify the reach of your message by borrowing other people's audiences. Check out the details here Discover your Ripple Making Readiness Stage! Are you ready to stop being a “best-kept secret” and start creating waves of impact in your industry? Take the Ripple Makers™ Readiness Quiz here and find out! 

Do you ever feel like the clutter in your life is holding you back from reaching your productivity potential? While many of us grapple with chaos in our surroundings—be it a desk buried in papers or an inbox overflowing with emails—Barbara Hemphill, the famed Paper Tiger organizer and author, believes there's more to the story. Barbara sees clutter as "postponed decisions," affecting not just our physical environments but our mental clarity and decision-making skills. There is a way to transform your cluttered spaces into zones of productivity, better decisions and accelerated success. In Amplify Your Success Podcast episode 422, Barbara Hemphill joins me to share a structured path to clear the chaos, through addressing not only the tangible mess but also the emotional and energetic clutter that clouds judgment.   Her approach encourages intentional decision-making, helping people overcome the obstacles that clutter places in their productivity space. She emphasizes the power of systems over sheer effort, highlighting methods to combat both the physical and digital clutter pervasive in today's world. Barbara asserts that with the right frameworks, anyone can conquer clutter and unlock their true potential.    Key Takeaways: 06:41  Barbara's fascinating story on how she started her organizing business by listening to playground conversations which identified a need for helping mom's manage clutter. 12:09 Why clutter is a symptom of emotional and spiritual postponed decisions that create internal barriers to productivity. 15:57 How your ability to accomplish goals directly relates to finding what you need when you need it. 16:47 The 5-step organizing process that focuses on purpose-driven organization. 22:14 Why you can't clear clutter randomly and how systems save you space, time, energy, and money.  24:54 Flexible frameworks enhance productivity through personalization. 27:13 How a LEGO tower challenge and subtraction will help solve clutter faster.  32:13 What defines a productive environment: an intentional setting where you can accomplish work and enjoy life. 34:48 Why most companies haven't measured the cost of clutter on their productivity and profitability, creating hidden organizational inefficiencies.   Resources Mentioned in This Episode:  Get your productivity score and Office Transformation Blueprint: www.productiveenvironmentscore.com Authority Accelerator 6 month Cohort: Discover your Lighthouse Message, and your hottest selling offer, then amplify the reach of your message by borrowing other people's audiences. Check out the details here Are you ready to stop being a “best-kept secret” and start creating waves of impact in your industry? Take the Ripple Makers™ Readiness Quiz here and find out!   

Being a collaboration partner could propel your business forward exponentially - the right partners can accelerate lead generation and help you 5-10 your list-building goals. Aligned, ideal partners are in high demand though, so you'll want to become the go-to partner that everyone wants to collaborate with. I built my business in the early 2000s with strategic partners, but I learned along the way what my “dream partners” need from my business to prioritize reciprocating visibility opportunities. On episode 421 of the Amplify Your Success Podcast I share how becoming collaboration-ready can give you a jump on “organically” attracting the right partners - and putting your name at the top of their dream collaborators list. I discuss how making a decision to optimize for collaboration can break through growth plateaus and expand your reach beyond your own efforts. By cultivating powerful alliances and building trust through consistent messaging, you can unlock new opportunities and expand your audiences. Plus, I'll walk you through the pitfalls to avoid and share my insights on establishing a compelling lighthouse message, building valuable relationships, and offering value beyond expectations. Get ready to unleash a ripple-making impact in your industry with the help of partnerships and collaborations.    Key Takeaways: 04:00 When you know it's time to get collaboration ready. 05:58 How collaborations can skyrocket results while lowering your marketing spend. 09:49  Why your Lighthouse Message is a key factor to attracting the right partners.  12:03 What you need to do to show up as an irresistible strategic partner. 13:38  What to avoid so that you become a coveted partner who attracts opportunities.  15:04  Why it's important to have clarity around your unique value proposition so you eliminate competitive feelings.   16:42 How to kick-start being an in demand, coveted, really valuable partner that people organically reach out to. 17:49 How to intentionally cultivate relationships that spark collaboration opportunities and invitations to speak.  22:35 When you build community, collaborate, and refine your message partners follow.   Resources Mentioned in This Episode:  Are you ready to stop being a “best-kept secret” and start creating waves of impact in your industry? Take the Ripple Makers™ Readiness Quiz now! Authority Accelerator 6 month Cohort: Discover your Lighthouse Message, and your hottest selling offer, then amplify the reach of your message by borrowing other people's audiences. Check out the details here

Have you heard the saying that every new level brings a new devil? It's a common saying that basically means that with each new level of success you'll discover new limits, fears and mental blocks. 2024 surfaced quite a few challenges for everyone – me included. As difficult as the year was, I also believe that challenging times help illuminate our weak areas so that we can be the person we need to be for what's emerging. For many years I published my “year in review” on my blog so this year on episode 420 of the Amplify Your Success Podcast, I'm sharing the highs, the lows and the learnings here on the podcast. Amidst a whirlwind of “growing opportunities” and closing the year with another round of COVID that forced me to surrender all of my big year-end wrap up activities, I'm looking forward to what 2025 brings. Tune in as I share a significant pivot in my own messaging, as feedback led to the development of my "lighthouse message" that resonates with ideal clients and propels growth. Testing, tracking, and tweaking have become my mantra—especially in crafting messaging that truly connects. I dive into the role of collaboration and optimizing successful strategies over the chronic pull to reinvent and create “more”. This approach has not only reduced frustration but has also brought higher quality leads, showing that sometimes sticking with what works and enhancing it is more valuable than starting from scratch. Moreover, I've expanded my focus on building environments that uplift, ensuring that each step taken is in alignment with the larger vision, all while embracing my life mantra, "You can do hard things." As we close out the year, I'd love to hear your insights, plans, and goals so we can embark on this journey of resilience together! Key Takeaways:  02:58  Why every business growth leap can also generate challenges amidst the transformation. 03:22  How energetic frequencies impact decision-making and business evolution. 06:14  My “year of technology upgrades” and why careful planning and timing is essential.  07:44  One of the big learnings I had was around documenting operational processes for scaling business effectively.  13:25  Why I shifted my message “mid-launch” to The Lighthouse Message that cuts through the noise.   17:58  When to decide if it's the right time to start from scratch versus optimizing what you already have.  20:30  My repeated lesson on expanding my capacity for more bigger, bolder growth.  24:04  How creating your own opportunities beats waiting for external invitations. 27:14  Why managing environmental toxicity is essential for maintaining professional motivation. 30:11  How setting boundaries with compassion leads to more peaceful professional relationships.   Resources Mentioned in This Episode:   Avoid hitting your upper limit so you can grow the reach of your work in the world and increase your impact - Listen to “Expanding Your Energetic Capacity to Increase Your Impact” episode of Amplify Your Success Podcast Discover your Lighthouse Message, and your hottest selling offer, then amplify the reach of your message by borrowing other people's audiences. Check out the details here. Are you ready to stop being a “best-kept secret” and start creating waves of impact in your industry? Take the Ripple Makers™ Readiness Quiz and see how close you are to becoming a Ripple Maker who gets noticed, valued, and paid!    

Is your visibility reaching the high-value clients you need to exponentially grow your business? If you're consistently feeling like the invisible expert with unmatched value yet lacking the right clients, at may mean that your visibility plan needs a refresh and some intentional planning so you can position yourself to get in front of top-tier clients. On episode 419 of the Amplify Your Success Podcast, I explore the art of crafting an effective online visibility plan that transforms you from the invisible expert to the sought-after authority in your field. By pinpointing the right places where your ideal clients are already looking for solutions, you can amplify your impact and enhance your business's revenue potential. I share insights and practical steps for honing your lighthouse message as the cornerstone of your visibility strategy, so you stand out in your market. From understanding what makes your high-value clients tick to mastering the platforms that maximize your reach, this episode offers a comprehensive guide to navigating the evolving landscape of client attraction. Join me as I demystify the process of consistently positioning yourself in front of the right audiences. Discover how a well-crafted visibility plan not only propels your authority but also builds the momentum needed to sustain long-term business growth. Key Takeaways:  00:00 Visibility strategy is essential for attracting clients. 06:00 Why you may be spreading yourself thin and how a targetted approach will increase meaningful connections with high-value clients that are already seeking solutions. F 07:13 Crucial elements of an effective visibility plan (hint - clarity, value and rapport)   08:20 What a Lighthouse Message is and how to hone it, because it's the anchor for all of the visibility that you create.  10:36 How to borrow other people's visibility to gain traction faster and connect with high-value clients aligned with your goals. 14:27 What it means to align your visibility with your authority to maintain consistent credibility and trust.  19:23 How to consistently attract more opportunities while adapting to changing trends.  24:24 How to boost profitable visibility and craft compelling offers, ensuring ideal clients say yes before entering the sales process.   Resources Mentioned in This Episode:   FREE DOWNLOAD: Get my proven 7 Step Framework and learn how to tap into Million-Dollar visibility streams Grab my Scorecard & Guide so you can avoid the 17 biggest mistakes, as a guest expert, that costs you leads and clients

In the coaching industry and online market, there has been a massive shift in how people buy. Consumers are hesitant to invest, taking longer to commit, and scrutinizing every promise made. Collectively, the industry is experiencing a trust-deficit. Today, I'm diving into what's unfolded that is contributing to this low trust and how it's impacting coaching businesses and the expert-based marketplace.  Without trust, sales falter. Trust is the cornerstone of transformation, and yet, many find themselves caught in a web of buyer skepticism and flashy marketing that's disconnected from genuine value delivery.  Tune in to Amplify Your Success Podcast episode 418 and discover how our industry reached this trust deficit and the importance of separating true expertise from golden sales pitches. I'll explore the stark contrast between highly skilled coaches who deliver real transformation and marketers who, despite big promises, fall short on authenticity and experience in their “coaching” programs. I highlight the potential lurking in overlooked coaches who, despite their unmatched capabilities, shy away from bold marketing, and it's these instances of unnoticed brilliance that hold the key to turning trust into our most valuable asset. From transforming the buying journey to nurturing lifelong client relationships, I'll share what works in revolutionizing trust one connection at a time.    Key Takeaways:  04:18 What's causing the lack of trust in the coaching industry and the marketing approach that perpetuates the issue. 08:02  How big promises can sabotage trust and repel clients instead of attract.  09:21 Why potential clients increasingly distrust coaching programs that do not offer personalized, tailored solutions to their specific situations. 12:00 How to weave authenticity, transparency, and relatability in your marketing, and why that matters.  13.35 A transformation-driven approach that results in meaningful and lasting sales relationships even in a low-trust market. 14:21  Valuable steps you can take right now to inject authenticity, vulnerability and trust within your community of potential buyers.  15:15 How tapping into your authentic journey can set you apart in a saturated market and transform hesitant prospects into loyal clients. 16:47 How your Lighthouse Message can create genuine connection and be an authentic pathway for potential clients to understand the value you bring.  19:08 Why you need to focus on connection vs conversion to achieve long-term growth and a loyal client base.  Resources Mentioned In This Episode:  Make bold waves and be the beacon for high-value clients. Discover your Ripple Making potential with this FREE quiz! https://melaniebenson.com/quiz      

Have you ever felt stuck in the pursuit of success, focusing on massive changes or quantum leaps that never quite manifest? It's easy to quickly jump into action to achieve more, without reflecting and looking in to truly align your potential and purpose with your business.  On episode 417 of the Amplify Your Success Podcast, Kehla G, a Human Design and Gene Keys Coach, shares insights on using Gene Keys to unlock your full potential. Gene Keys offers a framework into our unique, personalized blueprint. If you know Gene Keys, then you know that the Pearl Sequence is a tool to help you embrace your encoded prosperity path. By examining the shadows, gifts, and innate tendencies, you'll gain insights into what feels blocked, as well as how to unlock your unique prosperity code. Not only will you gain valuable insights into Gene Keys, but Kehla does a personal reading on Melanie's Pearl Sequence so you can catch a glimpse of the valuable gems that could be revealed about your own journey! Key Takeaways: 05:07 Why Gene Keys is a powerful tool for entrepreneurs to understand your unique energetic blueprint and potential. 07:32 How to take business strategy and individualize it to fit your energy and create more balance and alignment.  09:49  The 4 spheres that make up your Gene Keys and what they mean 10:57 How understanding your Pearl Sequence can help you gain clarity on how to create more abundance through being of service.  13:04 Kehla reveals her observations about Melanie's Gene Keys chart.  16:58  What the culture sphere is and what it can reveal about your personal values.  22:10  Using Gene Keys to understand your voice, self expression and how you manifest.  22:30 Why understanding your Gene Keys can help you take responsibility and navigate entrepreneurial challenges with greater awareness. 25:23 The unique way you experience prosperity that fits your style.  27:34 Why you can't have magnetism without being polarizing and why that matters when you are trying to stand out.  32:35 The power of perseverance: Continuing to pursue your entrepreneurial path even when faced with significant obstacles and uncertainty.   Resources Mentioned in This Episode:   Unlock your potential and amplify your leadership using Human Design and Gene Keys using Kehla's Elevate your Edge Portal  Discover how prepared you are to make a bigger impact, attract high-value clients, and establish yourself as an industry leader—all in just a few minutes! Get your Ripple Makers™ Readiness Factor with my free quiz.

If you offer high-ticket programs, you may have noticed that what worked years ago, won't necessarily work in today's market. The landscape has changed and lead generation strategies require refinement and innovation.  On Amplify Your Success Podcast episode 416, I sit down with Jennie Wright, an expert in email list growth and high-value lead generation. Jenny reveals how elite coaches can reframe their approach to lead generation by embracing personalized, high-touch methods such as niche-focused masterminds and leveraging platforms like YouTube.  Jennie delves into her "List Injection Method," offering practical tips on engaging high-level clients through innovative strategies. Through real-world examples, she shares her expertise on executing impactful "lead injection events," repurposing content, and consistently engaging audiences to counteract email list attrition. You'll also hear how virtual events, webinars, and personal touchpoints can significantly enhance your lead generation efforts. Whether you're refining your strategies or stepping out of your comfort zone, Jennie's insights provide valuable insight to high-level lead generation success.   Key Takeaways: 06:27 Characteristics that would identify a high quality lead for a high-ticket offer or high value client.  10:36 How attracting high value clients has changed over the past couple of years and how you need to pivot to adapt.  12:23 Why basic PDF downloads no longer work as lead magnets for high-level clients and what you need to focus on instead.  14:15 The power of YouTube as a search platform for finding elite coaching and solving specific business challenges. 17:05  The role of virtual events in attracting and pre-qualifying the right leads for your offers.  19:28  How to build credibility through consistent content and strategic "list injection events" twice a year. 22:17  The type of content that will move them from hesitation to taking action.  25:23 How taking massive action (like 53 Facebook lives in 14 days) can break through personal visibility fears and boost sales.   Resources Mentioned in This Episode:   Get Jennie's FREE Guide To Selling From Your List, so you can learn her exact process to generate revenue from your list building efforts. Wish you could monetize your visibility as a guest on other people's podcasts? Download my FREE Scorecard & Guide so you can avoid the 17 biggest mistakes, as a guest expert, that costs you leads and clients   

Ever wonder if you can monetize your YouTube channel, even if you don't have a big audience or millions of views? It's time to challenge the common misconception that more views equals more income. The truth? A smaller, engaged audience can generate even bigger results when you know how to connect and inspire action. On Amplify Your Success Podcast episode 415, James Allen, an online coach who specializes in digital marketing and passive income, shares unconventional strategies to grow a business using YouTube. He'll show you how to use strategic content planning and simplicity and why focusing on authentic content, niche topics and a clear channel identity to captivate the right audience and drive meaningful engagement. He'll share why pre-production is key, from crafting compelling titles and developing engaging thumbnails to attract and retain viewers.  Tune in now to discover why understanding your audience needs and tailoring your content accordingly is one of the secrets to monetizing YouTube effectively without needing a huge subscriber base.    Key Takeaways: 09:05 The truth about what YouTube viewers REALLY want   09:48 The myth of viral content, and why massive views don't translate to business success. 10:57 The difference between broader content and niche content and which one brings in the revenue.  13:18 A tool that every new YouTube content creator should use to learn, optimize and grow their channel   15:30 How to create a focused channel with a clear and specific purpose so it's easy for viewers to understand and recommend.  17:35 Why packaging is key and how to craft titles and thumbnails that create curiosity and grab attention.  18:35  The biggest mistake YouTube video creators make and the FIRST thing you should do before you film the video. (You'll be surprised!) 20:24 The ideal video length, format and style for your channel.  24:47 Where the ‘cashflow' starts coming in and how to turn views into business opportunities.  27:27 How to use lead magnets to attract committed prospects. 28:41 Why YouTube is such a powerful platform to drive sales.   Resources Mentioned in This Episode:  Get James FREE Resource: How to Make $2,000 From Digital Products Without Complicated Tech - https://www.profityourknowledge.com/masterclass Join me for my new FREE Masterclass: From Invisible Expert to Un-ignorable Ripple-Maker: Discover the 7 Components I Teach My Clients to Build Their Ripple-Making Machine — so They Drive the Conversation in Their Industry!  

Ever feel like your clients are spinning their wheels, making slow progress toward their goals? Imagine if you could offer them a shortcut—like a fast lane that leads directly to clarity and results. So many expert-preneurs find that certain clients don't want lengthy programs that drag out transformations, and these clients crave faster wins (and are willing to pay more to gain access to speed!)   In episode 414 of Amplify Your Success, we dive into a valuable solution to add to your offering suite: VIP Days and Intensives. These aren't just premium sessions; they're accelerated, high-impact experiences that deliver specific, transformative outcomes in a fraction of the time. I share how VIP Days can boost revenue, speed up your clients' progress, and position you as a go-to authority. I'll show you how to create VIP experiences that get clients results quickly, streamline decision-making, and help you gain momentum in your business (and if you are ready for accelerated focus and momentum, I'll show you how my VIP Days work too!)   Key Takeaways:  01:45 Why offering VIP days can help boost profits, win over potential clients, and position you as an authority. 03:50  How to structure, position and price your VIP sessions.  06:05  How speeding up a client's transformation can help fill your mastermind or services and keep clients long term.  10:31  How VIP days can give you a cash flow boost and new profit center when you need it most.  11:40  How to transform from ‘best-kept-secret' to highly-paid authority with messaging that captivates the marketplace.  15:06 How A VIP day unearthed a $200,000/mo opportunity for one of my clients.   16:03 Why a VIP day can help you avoid ‘shiny object syndrome' that costs you time and money and derails your momentum.   Resources Mentioned in This Episode:   Ready to build your VIP Offer, craft Lighthouse Messaging, or Boost Your Authority? Nab one of my limited VIP ½ Day Intensives here.  Want to explore coaching with Melanie? Check out her offers here.

Is your email marketing on life support, showing fewer signs of engagement despite your best efforts? Have you given up on email marketing with your list due to the common “blank-page syndrome?” Email marketing continues to be one of the top strategies to drive sales, even with all of the deliverability hassles. If you aren't emailing with your community, your competitor probably is. On Amplify Your Success Podcast episode 413, Danielle Weil joins host Melanie Benson to prove that email marketing is far from dead, dubbing it the "cockroach of marketing" due to its resilience. Danielle shares how to leverage proven techniques to craft emails that spike engagement (and can help fill your programs too.) Danielle reveals some of her email marketing “power tools” like tapping into existing content to overcome writer's block, to crafting captivating stories that draw your audience in, you'll discover techniques to keep your emails fresh and compelling. Tune in for actionable tips on writing impactful emails that drive sales and boost email performance. Plus, hear some of our personal experiences around courageous business moves. Key Takeaways: 04:58 Why the common saying, ‘email marketing is dead,' is a marketing myth. 09:50 How to give your audience a better experience with your email frequency. 12:03 The secret to getting higher engagement rates with less opt outs.  12:48 How to overcome blank page syndrome to get more emails out to your list with ease. 17:58  Using stories to strengthen the connection with readers (hint: you'll also be more memorable.) 19:10  The best practices for using emoji's in your emails so it doesn't trigger spam filters. 19:27  What metrics to track so you can optimize your future content.  25:09  Tips for creating subject lines that get more opens and tools that can help.    Resources Mentioned in This Episode:   Get Danielle's FREE hot resource - 30+ Proven Subject Line Shortcuts SO GOOD Your Ideal Customers Can't Help But Open... Read... Click... and BUY! FREE DOWNLOAD: Get my proven 7 Step Framework and learn how to tap into Million-Dollar visibility streams

What if you could keep your clients engaged, loyal and paying for at least three years, instead of struggling with a revolving door of short-term clients? For many entrepreneurs, retention can be a significant challenge, and end up chasing more clients instead of relying on consistent revenue. The answer might lie in hosting mastermind groups, which elevate the traditional group coaching model by fostering a deeper synergy amongst participants. Masterminds provide a transformative environment where peer learning, collaboration, and support come together to create more value than typical coaching sessions. In episode 412 of Amplify Your Success Podcast, Jay Fairbrother joins me to reveal the power of masterminds for long-term client retention and business growth. Jay, a seasoned business coach and mastermind facilitator, shares his insights on selecting the right participants, creating impactful group dynamics, and establishing a supportive "container" for collaboration. Tune in to discover how implementing a mastermind can lead to a more stable and prosperous business. Key Takeaways: 06:12 Jays surprising experience of ‘finding his tribe' and how masterminds helped him grow a $10M company.  11:40 How masterminds began, what they are and how they benefit business owners.  13:56 Why you can't copy someone else's mastermind, but create one that is uniquely you, to get impact and results.  15:02 Two key factors in creating a mastermind that drives real results (and I share a huge  mistake and lesson I learned years ago). 21:06 Defining what ‘high ticket' masterminds actually are.  23:17 How mindset and perceived value play a critical role in pricing, even when experience and credibility are equal 23:58 Where the true value of a mastermind lies regardless of initial success or pricing. 27:03 What motivates people to stay in a mastermind long term.  28:51 Jays concept of fewer clients, better clients, and longer term clients and how to achieve it.   Resources Mentioned in This Episode:  Are you ready to have a mastermind? Get Jay's FREE Mastermind Readiness Score here Learn how successful experts like Tony Robbins, Jeff Walker, & Lisa Sasevich have scaled their businesses and created a MASSIVE impact for their clients. Grab Jay's Free Mastermind PDF & Training  FREE DOWNLOAD: Get my proven 7 Step Framework to Borrow Million-Dollar Visibility Streams to Exponentially Grow Your Business.  

Would booking more speaking gigs in the next 90 days be helpful to attracting new clients?  Sharing your message as a speaker, whether on stages in front of a crowd of 50, or virtually to thousands, is one of the best strategies to land new clients. Not only is speaking a proven approach to attracting ideal clients, if done strategically, every opportunity to speak could literally become 3 - 5 new invitations to share your message in new audiences. When approached strategically, sharing your message from the stage can accelerate building trust and rapport, but it also quickly demonstrates where your expertise can solve a costly problem. The key lies in aligning yourself with the right audience, message, and offer, while also forming meaningful relationships within the speaking community to unlock a plethora of opportunities that go beyond traditional methods. But, many expert entrepreneurs have discovered - getting invitations to speak isn't as easy as it once was, and those coveted few spots to showcase their expertise are in high demand with their competitors too. On Amplify Your Success Podcast episode 411, Leisa Reid, founder of Get Speaking Gigs Now and CEO of the International Speaker Network, shares her expertise in transforming public speaking into a successful business building technique.  Leisa unpacks her "speaker soulmate" concept, emphasizing the power of community and networking in expanding speaking opportunities. She also highlights the importance of curating presentations to fit one's target audience and building trusting relationships to ensure an ongoing and sustainable speaking career. Join Melanie Benson and Leisa Reid as they dive into practical tips and personal insights to help you secure those ideal speaking engagements and amplify your success. Key Takeaways: 05:36 Why speaking is a great way to grow your business as an expert or a coach or thought leader. 07:25 How speaking on stages (live or virtual) increases trust and shortens the sales cycle so that people say yes to your offers.  11:29 Why paying for gigs is not always going to guarantee ROI, and how to vet opportunities to align expectations with actual outcomes.  14:04 How to land speaking gigs without cold calls or emails.  19:02 When saying NO is more beneficial and how to vet opportunities that align with your core objectives. 24:46 What speaker bookers are looking for and how to stand out from the competition.  31:44 How to significantly open doors for event invitations and collaboration offers. 37:17 Why embracing bold decisions, such as leaving behind a familiar and comfortable safety net, can be a transformative and empowering experience.   Resources Mentioned in This Episode: Want speaking gigs? Get Immediate FREE Access to the “5 Top Tips to Get More Speaking Gigs NOW” Grab my Scorecard & Guide so you can avoid the 17 biggest mistakes, as a guest expert, that cost you leads and clients   

Does the idea of creating a plan for your business growth make you feel overwhelmed? Do you think about planning, but never seem to have the time to get your ideas out of your head and into a project plan? Planning can feel like a big project, but if you have simple planning techniques in place, you can lay the groundwork to keep your cash flowing, clients enrolling and actually achieving bold growth goals. But if you choose to skip the planning phase, you may find yourself chasing the next sale to make your monthly goals. Not to mention that horrible feeling of being stuck and confused about what steps to take next.  Growth chaos often stems from a lack of planning, which ultimately stems from a lack of clarity.  I've seen it happen to myself and my clients: when there's a lack of planning, there is more stress and a constant scramble to figure out what to do next. But when you blend intention with strategy, you create a roadmap to success, allowing you and your team to direct focus and energy effectively.  In episode 410 of Amplify Your Success Podcast, I'm sharing five transformative business planning strategies that can lay the groundwork for expansive growth in 2025. I'll guide you through developing a visibility strategy, identifying authority positioners, and fine-tuning your offers. I'll also explain the concept of sales triggers and how these pivotal conversion events can move your audience from mere interest to enthusiastic engagement. Finally, I'll dive into the power of intentional collaborations and how a strategic approach to partnerships can elevate your business to new heights. Whether you're planning out the next quarter or the entire year, applying these five business planning strategies will set the stage for your next level of success.    Key Takeaways:  01:18 What to do when you resist planning and just want freedom 03:55 The 80/20 rule of planning that lessens the overwhelm and increases results  05:13 The importance of planning a visibility strategy to improve audience reach and engagement 07:18 Creating authority positions to become the go-to expert when someone needs that speaker or solution. 09:02 The step you can't miss if you want to hit your revenue goals 12:01 How to utilize sales triggers to fill your pipeline and meet sales goals 13:50 How to create a collaboration strategy to avoid stressful launches and lead generation overwhelm (you don't have to go it alone)   Resources Mentioned in This Episode:   FREE DOWNLOAD: Get my proven 7 Step Framework and learn how to tap into Million-Dollar visibility streams Private VIP Day Coaching With Melanie https://melaniebenson.com/strategyday  

Imagine unlocking the hidden potential within your business by addressing the unseen forces currently draining your resources. It's not uncommon for expert-entrepreneurs to experience invisible barriers that limit their growth potential. These hidden energy leaks affect their finances, productivity, and sense of self-worth, often without realizing it. This internal misalignment can derail your focus, cause confusion in your decision making and perpetuate cycles stuck. If this is resonating, there is a way to identify and remedy these leaks before they wreak havoc on your impact and growth goals.  On Amplify Your Success Podcast episode 409, Jennifer Urezzio joins me to share how her 'Soul Language' method, a unique blend of spiritual insight and strategic business practices, can provide alignment and a clear direction. Jennifer reveals an innovative approach to getting unstuck and into momentum, introducing the concept of “business consciousness IQ” to help pinpoint and address these sneaky drains on your energy. By recognizing energy leaks in money, talents, energy, and productivity, Jennifer offers a framework for reestablishing harmony and alignment, creating a foundation for sustained success.   Key Takeaways: 05:22 Jennifer and Melanie share a bit of their early initiation into spirituality and consciousness in business. 13:12 The importance of addressing energy leaks in your business to improve performance and alignment. 19:43 Practical steps to identify and address common energy leaks around money, talents, energy, and "making war" with everything. 23:48 How daily energy activation exercises can profoundly shift your clarity, energy, and connection to your purpose. 25:58 Signs that the solution to a problem is hiding in your blind spots, and how to uncover those hidden insights. 28:25 Understanding the power and potential of "warrior energy" when channeled consciously versus unconsciously. 36:38 The importance of being willing to receive love and support, even for the most independent and "warrior-like" entrepreneurs.   Resources Mentioned in This Episode:   Take Jennifer's FREE quiz to discover what is leaking from your Business Consciousness Quotient  FREE DOWNLOAD: Get my proven 7 Step Framework and learn how to tap into Million-Dollar visibility streams to amplify the reach of your Lighthouse Message  

You might think you know who your “dream client” is, but do they recognize themselves in your marketing efforts? Knowing how to reach them through your visibility strategy and craft messages that draw them to you is essential to keep leads flowing into your business. Deepening your awareness of who your ideal client is - and who they are not – can be accelerated through the use of AI technology. The secret to leveraging AI to meet your ideal client is more than just quick tasks; it demands insightful, authentic intelligence that can save you months of market research and bring clarity to your client communication. On Amplify Your Success Podcast episode 408, Amy Yamada joins me to discuss how AI can revolutionize the way you connect with your ideal clients. Amy shares her innovative Ideal Client Handbook, a tool that provides quicker, deeper insights into your audience's needs, pain points, and desires. She also unveils her step-by-step approach to training AI for meaningful outputs, highlighting the significance of high-quality inputs and authentic client language. By the end of this episode, you'll understand the importance of infusing human touch into AI content and how to get up to speed with AI without losing your brand's voice.   Key Takeaways: 6:11 How Amy came to develop AI tools that help you meet your ideal clients. 10:21 How to leverage AI in a more human-centric way, rather than just using it as a "task rabbit". 14:11 How to use AI to quickly understand who your ideal client is in today's market. 17:08 The two essential prompts to get valuable insights about your purpose and desired client transformation. 19:16 Amy shares how her custom-built GPT tool works that can analyze your unique writing style and use your authentic voice. 22:38 How to discover and use your clients' language to improve your messaging and marketing 28:04 How to get AI to match your writing style, tone, and patterns 34:07 Amy's story on how she supported her daughter's vision and helped raise $90,000 for a worthy cause.   Resources Mentioned in This Episode: Join Amy's AI On Demand Training to save time and be more human!  Access these AI Tools created by Amy Yamada & Ken Droz, IdealClient.AI:  Purpose and Outcome Analyzer GPT Writing Style GPT FREE DOWNLOAD: Discover the super simple 4-step messaging formula that makes you irresistible to ideal clients at MelanieBenson.com/Method.  

What if you could unlock the secret to being authentically resilient, even when navigating the toughest business challenges and an ever-changing market? A common leadership challenge many face is to find the balance between being effective and staying true to themselves. This often results in feeling burnt out and disconnected, not just from their teams but also from not feeling authentically aligned with work. The solution lies in blending resilience with authenticity—a combination that can transform not only your leadership style but also your entire business culture. On Amplify Your Success Podcast episode 407, I am joined by Nathan Andres to delve into this timely topic. We explore the concept of supercharging your spiritual batteries, what it means to be simultaneously authentic and powerful, revealing how these qualities can foster trust, empathy, and better business outcomes.  Nathan, a resilience coach and author, offers his proven REAL model to help leaders face reality, harness their unique energy, live authentically, and spread love through their leadership.  Key Takeaways: 06:48 How Nathan's hospitalization from burnout led to a deeper understanding of his purpose. 08:54 The essence of authenticity and how to build authentic resilience. 16:05 Learn how investing your spiritual batteries with love strengthens connections, and aligns you with your mission. 19:48 How prioritizing humanity, fun and trust will drive success more sustainably than profit-focused strategies alone 24:10 Two types of energies that shape your daily experiences and moods. 25:07 How to avoid mental exhaustion and why it's important to differentiate between emotional, physical, and spiritual energy use to be more productive.  32:31 How vulnerability and authenticity promotes a culture of well-being and success.  36:17 Why developing intimacy is crucial for building strong business relationships and navigating hard conversations effectively.  41:08 What shift enabled Nathan to attract more clients and opportunities.   Resources Mentioned in This Episode:  Grab Nathan's Award Winning ‘Your Real Life Book' here   FREE DOWNLOAD: Get my proven 7 Step Framework and learn how to borrow Million-Dollar visibility streams to amplify the reach of your Lighthouse Message.  

Feeling like you need to be everywhere all at once, but not seeing the results you crave?  So now you feel like you need to do more and be everywhere – but it's starting to feel overwhelming to keep up with it all? What if you knew that it's not about being visible everywhere, but rather being more strategic about where and how you show up. Imagine taking all that stress from trying to manage multiple platforms and turning it into a streamlined, effective strategy that consistently brings high-value clients to your virtual doorstep.  Today, in episode 406 of the Amplify Your Success Podcast  I'll explore how to break free from the overwhelming pressures of staying visible, streamline your effort, and see better results.  Inside this solo episode, I'll share three main reasons why experts often feel overwhelmed and how to navigate each type of challenge. Whether it's trying to be everywhere at once, doing everything by yourself, or not seeing the results you're hoping for, I've got a simplified plan that can transform your visibility efforts from chaotic to highly effective. By the end of this episode, you will know how to amplify your reach with less effort and far better outcomes (and you'll stop resenting marketing and start enjoying spreading your Lighthouse Message!) Key Takeaways:  03:21 Why I had to simplify my visibility strategy when I started to resent marketing and social media (and what happened when I focused on this one approach.) 09:56 The importance of knowing where your ideal clients are looking for solutions and how they buy, so you can focus on the right platforms. 11:57 How to gain clarity and alignment in your marketing to reach the right audience, eliminate wasted efforts, and achieve meaningful results. 17:01 Why I choose podcasts as my strategic platform to build an audience, nurture relationships and boost authority. 19:52 What you can do to create solid, aligned, supercharged content that people find irresistible. 22:49 How I streamline my process to maintain consistency while avoiding burnout.  25:16 The exciting outcome of authority acceleration as a guest expert: 10x the results from your visibility efforts    Resources Mentioned in This Episode:  *Melanie will choose Monetize your ‘Lighthouse Message' by borrowing Million-Dollar Visibility Streams so you attract high-value clients! 2024 applications close Sept 30th! FREE DOWNLOAD: Get my proven 7 Step Framework and learn how to tap into Million-Dollar visibility streams

Are your video content efforts failing to bring in the clients and cash flow you expected? Despite putting in time and energy, many coaches struggle with common mistakes that derail their success and prevent them from standing out in a crowded market. In episode 405 of Amplify Your Success Podcast, we tackle those pitfalls head-on and reveal a solution that can transform your results. Tanya Smith, founder of "Get Noticed with Video," joins me to uncover the major blunders coaches make in their video content and how to avoid them. From aligning your video strategy with business goals to staying authentic and consistent, Tanya emphasizes the power of strategic visibility and personalized engagement to drive conversions and professional growth. Tanya Smith shares her ABC framework and actionable insights to help coaches create effective and compelling video content. By leveraging awareness, bonding, conversion, and delight through various video formats, Tanya explains how to foster genuine connections with your audience and turn viewers into paying clients. Tune in as we break down Tanya's practical tips, personal experiences, and advice on embracing your unique video style to enhance visibility and success. Key Takeaways: 03:16 Why your videos perform better if you optimize your message for ideal clients. 08:37 How targeted engagement drives revenue, not vanity virality methods that only get likes. 12:35 Learn the foundational aspects of creating a brand beyond visuals. 19:16 The different types of video content you can create to build a diverse and engaging online presence. 20:41 The ABC Framework to drive revenue from your video content. 28:50 What systems and workflows you can use to ensure accountability in your content creation process. 34:39  How to define and embrace your own individual style in video content that resonates with the audience.    Resources Mentioned in This Episode: Take Tanya's Free Quiz and Discover Your Livestream Vibe  Grab my Scorecard & Guide so you can avoid the 17 biggest mistakes, as a guest expert, that costs you leads and clients  Discover how to create a ‘lighthouse message' and monetize your visibility with me. Check out the $100k Authority Accelerator (open for applications now.) Tanya's Stream Like a Boss TV Featuring Melanie  

In a world that glorifies empire building and hustling faster, it's not uncommon for an entrepreneur to push hard to achieve higher levels of success. But often there is a significant cost, emotionally, relationally and energetically, from constantly investing more time and energy into growing a business.  If you've been on the brink of burnout while trying to scale your business to the next level, or found yourself in the chronic struggle of managing too many plates spinning without sacrificing their lifestyle or well-being, you are in need of a success reset.  The answer to this common conundrum doesn't involve grinding your way to success. In fact, it's quite the opposite. In episode 404 of Amplify Your Success, Dana Earhart, The Multiple 7 Figure CEO Maker, has the answer to this common growth issue, which she calls “reverse engineering your success.” Dana reveals her optimization framework to help you achieve rapid business growth without burning out. Her passion for creating businesses that support the life their owners want shines through as we delve into the importance of work-life rhythm, mindset work, and reframing limited beliefs. Listen in to discover the indicators that you may be your own bottleneck and gain valuable advice on hiring for future growth, delegating tasks, and evaluating key performance indicators. Dana's actionable advice and mindset shifts will transform the way you approach growth and expansion in your business. Key Takeaways: 13:14 Understand why work-life "balance" is an outdated concept and how to create a sustainable life-work rhythm instead. 13:58 The real reason burnout happens and Dana's holistic 5-goal approach to feel productive and fulfilled.   15:05 How boosting your happiness and fulfillment can lead to 12% more productivity and improved leadership. 19:54  Discover the power of focusing on "being" versus just "doing" as a CEO, and how this mindset shift can unlock more growth. 20:30 Identify the key signs that you've become the bottleneck in your own business and practical steps to overcome this. 25:45 Learn the best strategy to get your time back for higher-level revenue generation.   Resources Mentioned in This Episode:   Access Dana's FREE Guide - How To Be A Million-Dollar CEO  FREE DOWNLOAD: Get my proven 7 Step Framework and learn how to tap into Million-Dollar visibility streams Discover how to create a ‘lighthouse message' and monetize your visibility with me. Check out the $100k Authority Accelerator (open for applications now.)  

Being positive all of the time isn't always helpful to the people that we lead. Called Toxic Positivity, this kind of hyped up happiness can actually harm productivity and become a negative influence on a leader's relationship with their team. In episode 403 of the Amplify Your Success podcast, host Melanie Benson and leadership communications expert (and graduate of $100k Authority Accelerator) Pamela Jett delve into the meaning of toxic positivity and its detrimental impact on leadership and team dynamics.  They explore an alternative approach for more effective and trustworthy leadership, being relentlessly positive, to maintain a future-focused, optimistic outlook while acknowledging real challenges and seeking appropriate resources within the team for improvement. Pamela shares valuable insights on the power of language and communication in driving positive decisions, engagement, and results. She emphasizes the significance of creating psychological safety through feedback and disciplinary conversations, so that even challenging conversations become instrumentally constructive.  After listening in, you'll be able to differentiate toxic positivity from being relentlessly positive and use practical strategies for fostering an authentically positive and supportive workplace environment. Key Takeaways: 3:20  What toxic positivity means and how it can negatively impact team dynamics and turnover. 8:15  The one thing that will drive engagement and commitment in leadership. 12:00  How to differentiate between toxic positivity and relentless positivity in leadership. 14:35  Why acknowledging challenges and struggles builds trust and psychological safety with teams. 16:30  The impact of language and communication in driving decisions and results. 21:10  The one thing that will help individuals identify their communication style. 23:45 How acknowledging the role of feelings in decision-making can prioritize trust, and safety to foster a healthy and productive work environment. 24:40  Signs that you may be leading with toxic positivity in the workplace  25:45 Why embracing the power of quitting can lead to a fulfilling career path.   Resources Mentioned in This Episode:   Discover how relentlessly positive you are with Pamela's Assessment  FREE DOWNLOAD: Get my proven 7 Step Framework and learn how to tap into Million-Dollar visibility streams Discover how to create a ‘lighthouse message' and monetize your visibility with me. Check out the $100k Authority Accelerator (open for applications now.)  

Let's face it, most of us have no shortage of business challenges and personal setbacks to navigate. It is not uncommon for our inner light to feel dim, and the weight of worries and limitations to dampen our spirits. But what if there was a way to peel back the layers of worry and reclaim your joy? On episode 402 of the Amplify Your Success Podcast, host Melanie Benson chats with Rachel Marie Martin to discover how to get your spark back (no matter what life throws your way.) Rachel pulls back the curtain, revealing her own journey from navigating personal and financial turmoil then rebounding, which included building a mega-thriving community on Facebook.  Rachel shares a practical strategy for reframing worry, letting go of past expectations, and reclaiming personal strength and joy in the present. You'll learn why Rachel believes in finding grace, celebrating victories, and creating a supportive environment to reclaim your spark.    Key Takeaways: 05:37  How the pandemic caused many to re-evaluate their lives and sparked a need to reconnect with their true selves and life purpose. 11:03  Why it helps to let go of the life you imagined and find joy in the one you're living. 13:26  An exercise that will help you reframe worry and anxiety so it doesn't consume you.  17:09  How to be intentional about choosing joy rather than dwelling in negativity. 18:55  Using the ‘pause' tool to show up as one's best authentic self.  20:00  Becoming an advocate for responsible, supportive social media engagement and how to reframe limitations into possibilities. 22:21  How vulnerability and being open for honest conversations can ignite your spark again.    Resources Mentioned in This Episode:  Access Rachel's books, including the brand new, Get Your Spark Back.  FREE DOWNLOAD: Get my proven 7 Step Framework and learn how to tap into Million-Dollar visibility streams Discover how to create a ‘lighthouse message' and monetize your visibility with me. Check out the $100k Authority Accelerator (open for applications now.)  

Have you felt the shift in the coaching and online business industry? Many believe we are experiencing an evolutionary shift in how people invest in their personal and professional growth. At the same time, many business owners find themselves grappling with the challenge of monetizing their business while staying true to their impact-driven vision. The struggle to balance traditional materialistic thinking with a desire for a more profound, purpose-driven approach can create some internal conflict if you don't address it. In episode 401 of Amplify Your Success Podcast, Karen Curry Parker, a renowned leader in human design, and I talk about the evolution of money, business, and how the human design tools can help us navigate these changes. Karen shares common myths about human design as well as the importance of using business as a tool for transformation and evolution.  But what really impacted me personally was Karen's valuable insights on the evolution of money, ancient wisdom around prosperity and why we need to disentangle from ancestral narratives so we can identify our unique place in the cosmic tapestry.  Dive into this enriching conversation to discover the tools and mindset shifts needed to evolve your prosperity code and align your business with your deepest values. Key Takeaways: 07:30 Karen shares her view on what's happening in the coaching industry right now 09:00 The shift from the materialistic era towards impact-driven entrepreneurship and the uncertainties it presents for business owners. 16:45 How to balance the goal of creating meaningful impact, fulfill your soul's calling while achieving financial sustainability. 19:26 How to hold a grand, spiritually-driven vision for your business and yet stay grounded in practical strategies. 24:30 Understanding human design and how it can shift your prosperity code.  26:41 How to disentangle oneself from personal and ancestral narratives to experience more success. 29:04 How conservatism is necessary, even though it feels like you are taking 2 steps back.  34:20 Why it's important to shift to more positive storytelling about your life and business (hint: hold the narrative of the world you aspire to create.)   Resources Mentioned in This Episode:   Want your Human Design Chart? Get Karen's Free Human Design Chart FREE DOWNLOAD: Get my proven 7 Step Framework and learn how to tap into Million-Dollar visibility streams Discover your Lighthouse Message and amplify your reach when you accelerate your authority with me. The Fall 2024 cohort is open for applications here.

Imagine for a minute what happens when you are scrolling aimlessly on your favorite social platform when all of a sudden you see a message that grabs your attention. This message speaks to you so you follow the invitation made by the expert and discover that this offer is exactly what you need right now. If this isn't happening for you right now, chances are you don't have the magnetic pull of a “lighthouse message.” A message that quickly differentiates you from your competitors, elevating your thought leadership and creating a compelling need for your offers As we cross another milestone of 400 episodes of Amplify Your Success podcast, let's explore the steps I guide my clients through to create powerful messaging. I provide real-life examples of impactful messaging strategies that have led to remarkable success. Plus we'll get into how strategic storytelling works to build trust and rapport, so you can go from an invisible expert to one in high demand.  Tune in if you are ready to build a compelling brand and be recognized as an authority, so you  can unlock the potential for consistent five and six-figure months.   Key Takeaways: 00:25  Why talented coaches and service providers are struggling right now to attract new clients. 02:58  Using my proven messaging formula to be a lighthouse to prospective clients (and peers looking to promote you) 06:22  Understand the significance of speaking your ideal client's language in messaging. 07:07  How to identify your unique value and share it so clients “get it”. 10:20  The power of emotional triggers in creating compelling messaging. 13:58  How to infuse unique value and brand energy into messaging so it POPS. 16:36  Why you want to craft powerful and relevant brand stories. 19:14 How to build a golden thread to connect your offer to your ideal client's search for solutions.   Resources Mentioned in This Episode:   FREE DOWNLOAD: Get my proven 7 Step Framework and learn how to tap into Million-Dollar visibility streams Grab my Scorecard & Guide so you can avoid the 17 biggest mistakes, as a guest expert, that costs you leads and clients

Have you ever felt like you were reaching an invisible earning ceiling in your business, and no matter what you do, you can't seem to break through? Gay Hendricks, author of The Big Leap, refers to this as an Upper Limit problem. In my work, I recognize the signs that someone has reached their energetic capacity for success, prematurely. Many experts experience hidden blocks that may be holding them back from achieving your full potential in their business, and it manifests as feeling limited or lacking the energy to pursue a greater reach in their business. In episode 399 of Amplify Your Success Podcast, I dive into the power of recognizing what's really happening when we experience limitations of our energy bodies, as well as mental and emotional blocks, and how they directly impact the results we generate in our businesses. I draw from my own journey into expanding my capacity for more, as well as the breakthroughs I've witnessed in my clients over the years. We'll explore how unresolved trauma and limiting beliefs can create a subconscious barrier to success as well as other unique signs that you are destined for more. Tune in to discover how understanding and elevating your energy body can open new doors for your business, allowing you to amplify your authority and increase your impact in the world.   Key Takeaways:  01:42:  How to recognize and expand your capacity to receive, especially if you are conscious and impact-driven.   05:53: Why self-sabotage can occur when you hit the limit of your capacity, and how to identify signs that your capacity is limited.   08:14:  How unresolved trauma can manifest as chronic health issues. 11:38: The connection between emotions, energetic vibrations, and the impact on what we create and attract.   16:25: How operating in low vibrational states can hinder creating something impactful, and how to move up the energetic vibrational scale toward higher resourceful states.   19:43: How to shift from trauma states and unresolved low vibrational energies to more resourceful mental and emotional states.   21:15: Why it's essential to surround yourself with conscious leaders and influencers to increase your capacity for success.   24:10: How to strengthen your capacity to receive, expand your paradigm of what's possible, and allow yourself to be seen as a recognized authority in your field.   Resources Mentioned in This Episode:   FREE DOWNLOAD: Get my proven 7 Step Framework and learn how to tap into Million-Dollar visibility streams Check out my coaching programs.  

Envision a scenario where your expertise becomes a powerful magnet to ideal clients (and equally repels those that can not, or will not, invest in your solutions.)  When an expert-based entrepreneur discovers how to create an irresistible message, they stop being “The Invisible Expert” and stand out as a recognized authority that their ideal clients rave about. Believe it or not, your brand has an energetic signature that can either repel or attract your dream clients. And if you are attracting too many non-ideal clients, or are experiencing a ghost town in your lead generation, chances are you haven't activated that brand energy to its full potential.  In episode 398 of Amplify Your Success Podcast, I'm exploring the concept of brand energetics, so you can elevate your brand and learn how it can transform your visibility strategy into a compelling force in your industry. I'll share insights on how to tap into the authentic power of your brand, leveraging tools like Human Design to reveal your unique energetic profile and enhance your message.  I'll unravel the subtle disconnects that might be keeping you invisible in the marketplace and provide actionable strategies to amplify your authority, while revealing the hidden factors that may be keeping you stuck in invisible expert syndrome. Take a listen and learn the key to becoming a recognized authority and making a greater impact in the world. Key Takeaways:  00:08: Why your most valuable superpowers might not be translating to client conversions. 00:37:Why traditional marketing methods may not be working (and are setting entrepreneurs up for frustration and overwhelm.) 03:56: How to elevate your brand, that's compelling and attracts ideal clients while repelling those who aren't the right fit. 07:34: The dangers of having too many offerings and how it can affect your client conversion. 10:25: Why you should make your messaging relevant and centered around the needs and desires of your ideal clients. 12:13: The concept of brand energetics and how authenticity plays a crucial role in your brand's energy. 15:38: How to boldly claim your expertise and refine and elevate your brand to be recognized as an authority instead of an invisible expert.   Resources Mentioned in This Episode:   FREE DOWNLOAD: Get my proven 7 Step Framework and learn how to tap into Million-Dollar visibility streams LAST CHANCE to get your free Human Design Report and unlock your authentic brand signature (closes August 1st).  Check out my coaching options, like $100k Authority Accelerator, here.  

When a business owner experiences a gap between their desired level of impact and revenue – and their reality, identifying the core problem quickly can help them get back to sustainable growth. Way too often, expert-entrepreneurs believe their problem is a sales problem and rush to create a better offer. But that's not always the growth roadblock, and the real problem is probably lurking in their blindspot. As an entrepreneur, if you don't solve the real problem lurking in your blindspot, you'll continue to cash solutions, throw money at problems and feel frustrated with slow sales. The real problem behind slow sales is often a stealth business growth block hiding in your blind spot.  In episode 397 of the Amplify Your Success Podcast, I uncover the blind spots that may be silently sabotaging your potential and learn how to leverage these insights to make the second half of this year a resounding success.  Drawing from my 24 years in business, and personally navigating my own ups and downs of entrepreneurship, including epic failures as well as successes, I've identified 10 financial success barriers that can be misdiagnosed and become dormant profit drains.  We'll take a closer look at crucial factors such as messaging disconnects, missing selling triggers, and the impact of assuming your audience knows why they need your offer. Plus, I'll reveal how *playing not to lose* instead of *playing to win* could be holding you back (hint: you may need to rewire your mindset for success.)    Key Takeaways:  01:00 Uncover what stealth growth blocks may be hiding in your blind spots that are sabotaging your success.  04:19 Understand the importance of evolving your brand and why your brand messaging should be continuously updated as the market shifts. 07:19 Discover the significance of a bold brand promise that resonates with your audience and how it can set you apart in the market. 09:59 Learn how to build a messaging bridge between your audience's world and your offerings (and avoid messaging disconnects). 11:50 Why sales triggers are essential to increase sales from your “nurtured connections.” 13:39 Recognize how lack of support and overdoing tasks alone can drain your business growth life force. 21:35 What I discovered in the nuances of playing not to lose versus playing to win and how it impacts your business growth.   Resources Mentioned in This Episode:   FREE DOWNLOAD: Get my proven 7 Step Framework and learn how to tap into Million-Dollar visibility streams

Ever wondered why hitting those revenue goals feels like an elusive target?  Have you ever stopped to consider that your business growth is stalled prematurely because you've been solving the wrong problem?  In episode 396 of the Amplify Your Success Podcast, I unpack the stealth growth barriers that may be silently holding your business hostage in five or six figure years instead of months. I unpack my 3M Method for diagnosing what's holding you back from achieving your revenue goals. And when you get monetization, messaging and mindset right, your business should be in momentum.  Plus, I'll shed light on how to dissolve your hidden mindset barriers and guide you in channeling your six and seven figure monthly revenue goals into reality.  This is part one of a series where I'll be unpacking really tricky areas of business growth, things that are often in our blind spot, and share a few proven strategies that I've stumbled into over the last 20 plus years in business.   Key Takeaways:  00:53 What the 3M Method is and how it helps me quickly diagnose where an expert-business owner is stuck or hitting a revenue plateau prematurely. 03:31 Unpacking the nuances of Monetization, and the missing link for consistent five and six-figure months. 06:20 Where many coaches, consultants and course creators go wrong with designing a strong, relevant, and irresistible signature offer and revenue roadmap. 09:21 How role that a continuity program plays in growing profits. 13:00 Why your message has to evolve as the market shifts. 17:44 Unpacking the most common messaging mistakes that impact-driven entrepreneurs often make. 20:40 How mindset silently influences your decision making and business success, especially if you've got unresolved micro traumas. 24:03 Why I believe mindset is the spark plug of success (and the barriers it can pose if not addressed fully.)   Resources Mentioned in This Episode:  FREE DOWNLOAD: Get my proven 7 Step Framework and learn how to tap into Million-Dollar visibility streams $100k Authority Accelerator for coaches, trainers, consultants and service providers ready to make consistent 6-7 figures a year. 90 minute Money Roadmap Strategy Session (request a Fast Track session if interested.)  

Even the most talented service providers and business owners often experience resistance around selling. But if you are an introvert, embracing sales may be the biggest hurdle to increasing revenues. Many entrepreneurs run into this issue because they've struggled to find a way to authentically connect with potential buyers. But, what if there was a way to shift your mindset and fall in love with the sales process? On episode 395 of the Amplify Your Success Podcast, I talk with sales expert Tish Times, who offers a game-changing solution to help entrepreneurs transform their sales game. Tish zeroes in on the power of follow-up, mindset shifts, and personalized connection-building techniques that will have you rethinking how you approach selling. Tish empowers listeners to overcome their selling hurdles and start seeing sales as a natural part of doing business. After hearing this episode, you'll have actionable strategies for improving your follow-up game and overcoming your sales fears to create a thriving sales pipeline.   Key Takeaways:  05:11 Discover the power of Tish's personal selling approach and why people really buy from you. 11:02 Tish shares her follow up formula and how to avoid being ghosted by your prospects. 13:49 How to create systems and automation that takes the guesswork out of your follow up process. 15:36 Sales mindset and identifying any limiting money stories that may be standing between you and more sales. 22:07 A “sales cue” tip for reluctant team members who could be closing more sales.  26:37 Tish shares a personal story of stepping into her superpower and how it helped her have the confidence to grow her business.   Resources Mentioned in This Episode:   Access Tish Times Easy Sales and Networking (Especially for Introverts) Handbook  FREE DOWNLOAD: Get my proven 7 Step Framework and learn how to tap into Million-Dollar visibility streams Check out Melanie's LinkedIn profile (and connect here)

LinkedIn is a powerful platform to connect with other business owners, especially if your market is corporations, CEOs and professionals. But capturing the attention of connections requires a different approach than other social media platforms. There are effective ways to stand out in a sea of competitors and inspire connections to explore your services. Part of the solution lies in creating a brand identity that captivates and engages your audience, but even more importantly is the experience you create with your posts.  On episode 394 of the Amplify Your Success Podcast, you'll discover the secrets to crafting authentic, attention-grabbing content that establishes trust and authority with your LinkedIn connections from my guest Danielle Cobo. I love her journey from accidental entrepreneur to becoming a sought-after career coach and business consultant, all thanks to the power of vulnerability and strategic content creation on LinkedIn.  Listen in to hear a few of her “tricks of the trade” to narrow down your niche, effectively connect with your desired audience, and build an irresistible brand presence that opens doors to new opportunities and collaborations.    Key Takeaways:  06:56 How Danielle got intentional and grew her community on LinkedIn from 2500 to 28,000. 12:30 The secret to getting help from AI platforms to boost content value. 13:39 Why clarifying your ideal client's needs and connecting emotionally will help your content stand out. 15:07 Tips on how to optimize your LinkedIn profile to get noticed (and get clicks!) 19:38 How to use LinkedIn for boosting SEO results. 22:18 A dive into how LinkedIn's algorithm works and measures your brand presence.  23:41 Why LinkedIn is pivotal for building a successful coaching business. 28:17 What happened when Danielle started getting vulnerable on LinkedIn.   Resources Mentioned in This Episode:   Grab A Copy Of Danielle's Book. Unstoppable Grit: Break Through the 7 Roadblocks Standing Between You and Achieving Your Goals   FREE DOWNLOAD: Get my proven 7 Step Framework and learn how to tap into Million-Dollar visibility streams Check out Melanie's LinkedIn profile (and connect here)

Do you track your business data to help you make better decisions, especially around sales? Many entrepreneurs experience unpredictable cash flow and the impact of industry changes on their bottom line. When you learn how to leverage key data more effectively, it can transform your business bottom line.  In episode 393 of Amplify Your Success Podcast, guest Amy Traugh unveils how to use data correctly to drive consistent cash flow. By embracing what Amy calls the CEO Method, she reveals how to focus on the right organic marketing strategies through analyzing your numbers. We also unpack the importance of leveraging podcast analytics for content strategy, and why a coaching business needs to know where their best clients come from to keep marketing costs down. If tracking data has felt like a waste of time, you'll definitely want to listen in to incorporate these data tracking tactics.   Key Takeaways:  05:02  What data a business owner should be tracking to measure success. 09:40  How to assess if your offers align with your business goals. 13:49  Why leveraging content (like podcasts) can have a powerful trickle-down effect when strategically implemented.  15:25  Move the cashflow needle by gaining ‘clarity as to who' and ‘consistency as to what.'  17:29  The problem with being unaware and busy on strategies without clarity of its ROI. 21:44  Why clarity is your north star and how it impacts your marketing, sales, automations and results.  28:01  How investing in the right mentor can transform your business.    Resources Mentioned in This Episode:  The CEO Method: An Entrepreneur's Guide to Business Success! Free E-Book  Tap into Million-Dollar visibility streams with my proven 7 step framework. 

If you are a highly ambitious entrepreneur with lots of  ideas, you may struggle to grow your business fast enough. Whether your team can't keep up, or your personal bandwidth lacks capacity to move all of your ideas forward, the key to accelerating business growth often lies in uncovering hidden potential and optimizing your available resources.  What you don't want is to accelerate sales to the point that your business implodes because your infrastructure can't maintain the growth. In episode 392 of Amplify Your Success, Ken Kilday reveals the six silver bullets entrepreneurs need for sustainable business growth. Using a combination of strategic guidance, expert coaching, and a clear focus on time utilization, Kilday's approach unlocks the potential for exponential business expansion. Learn how strategic hiring, proactive planning for the future, and leveraging the right people and resources can be game-changers for entrepreneurs looking to amplify their success. Ken shares his concept of ‘unwavering awareness' and why strategic delegation can significantly impact success Key Takeaways:  04:25  How Ken's concept of ‘unwavering awareness' can help you make effective changes in your business. 09:02  The problem with focusing on symptoms rather than the underlying causes of the growth problem. 14:17  Common expansion mistakes like resistance to delegation and its impact on your growth. 17:17  Why your growth has to start with the end in mind (even if it's exiting the business.)  19:36  How to use time more effectively as a competitive advantage for growth and success. 22:53  The secret to evaluating new ideas based on how it fits into your core focus.  25:40 The importance of continuous and proactive hiring so your capacity matches your ambition.   Resources Mentioned in This Episode:  Want to book a complimentary consultation with Ken? Book here. Tap into Million-Dollar visibility streams with my proven 7 step framework. 

Have you ever considered changing your Customer Relationship Manager (CRM) technology? There is no perfect system out there, and some business owners swear by Keap, Active Campaign or Click Funnels. Others are so frustrated and overwhelmed with their email deliverability or functionality that like me, they are considering a move to the newest and shiniest tech, Go High Level.   I'm going to take you behind the scenes of a major decision we made in my business early this  year, how we decided, and what we learned, that might actually help you decide if moving to this technology is the right decision for you.  In episode 391 of the Amplify Your Success Podcast, I share the behind-the-scenes intricacies of making a pivotal shift in your business infrastructure, what you must consider and a few essential steps to take before you leap to have a smoother transition.  I also answer one of the biggest questions my community has been asking me about: Why I migrated from Keap (formerly Infusionsoft) to Funnel Gorgeous (a white label brand of Go High Level).   I'll share the costs, decision making criteria and a few of the hot features of Funnel Gorgeous (GHL), as well as some of the ins and outs of my experience.. If you are looking to make any switch to Go High Level or Funnel Gorgeous, I hope this episode gives you the details you need to make an informed decision, so that your CRM, customer support and email deliverability can be improved to amplify your own business growth.    Key Takeaways:  00:00 The issues with Keap that led to looking for other options  03:33 What we discovered about email list management and the unsolvable problem that pushed me out of Keap 06:39 Insights around Go High Level and their pricing tiers 08:10 Key features of Go High Level and the Funnel Gorgeous brand that won us over  14:14 The difficulty of making the switch and unexpected challenges  19:58 How very different Go High Level is from other CRMs (and a few things you must know before jumping in) 23:28 Tips to ensure a correct setup for powerful system functionality 26:11 How to evaluate the right software options based on your key factors   Resources Mentioned in This Episode:  Discover more and sign up with Funnel Gorgeous GHL here Matthew McGregor of 22apps.com (who did my migration) Kerry Taft of Taft Systems (who does my on-going workflow and automations) Learn about Million-Dollar Visibility Mastermind (formerly Authority Mastermind)