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2025 was packed with news from the Korean Peninsula: new presidents assumed office in South Korea and the United States, North Korea expanded its cooperation with Russia and Pyongyang finally opened its long-awaited beach resort. In this special year-end episode, the NK News team joins the podcast to revisit their most compelling stories of the year. NK News data correspondent Anton Sokolin, correspondents Joon Ha Park and Jooheon Kim, executive director Jeongmin Kim, founder Chad O'Carroll, lead correspondent Shreyas Reddy and senior analytic correspondent Colin Zwirko unpack their stories ranging from Russia's radioactive delivery to North Korea to Pyongyang's record-breaking crypto theft. About the podcast: The North Korea News Podcast is a weekly podcast hosted by Jacco Zwetsloot exclusively for NK News, covering all things DPRK — from news to extended interviews with leading experts and analysts in the field, along with insight from our very own journalists. NK News subscribers can listen to this and other exclusive episodes from their preferred podcast player by accessing the private podcast feed. For more detailed instructions, please see the step-by-step guide at nknews.org/private-feed.
Why do brilliant ideas often get lost — even when they come from capable leaders?
Time slips, vanished travelers, and eerie predictions—explore history's most compelling time travel cases and decide for yourself: coincidence, hoax, or proof that time isn't what we think really means everything. Learn more about your ad choices. Visit megaphone.fm/adchoices
Where is Dave Biddle? Monaco? Dubai? The Maldives? We finish the week in his stead as Pat Murphy got up bright and early to join us. Transfer portal names to know. Staff maneuvering. College Football Playoff predictions. Compelling topics. Compelling time to be a Buckeye. Spend 5ish with us this a.m., 'Nutters! To learn more about listener data and our privacy practices visit: https://www.audacyinc.com/privacy-policy Learn more about your ad choices. Visit https://podcastchoices.com/adchoices
It's a talker this week in "...But to Connect"! The Federation hosts a big DMA to-do and everyone's invited! Including, unfortunately, Tarka. There's all kinds of speeches, including one that's just a thinly-veiled couple's spat being played out in front of a bunch of strangers! Awkward! Meanwhile, on "Discovery", Kovich and crew need to try and figure out how to deal with the fact that they're all hanging out inside a self-aware ship. Again: awkward! Also this week: Space C-Span, Lorca 2.0, and Sci-Fi Heroes! [Connect: 01:30; Heroes: 47:18] [A Blog Ghostwritten by Joseph Campbell: https://sshbpodcast.tumblr.com/post/803205120071467008/we-could-be-heroes-just-for-one-lightday ]
Arcana Coelestia 2661. The Lord did not come into the world to save the celestial, but the spiritual. On Freedom The New Jerusalem and its Heavenly Doctrine 148: All freedom belongs to the love or affection; for what a man loves, he does freely, Arcana Coelestia 2870, 3158, 8987, 8990, 9585, 9591. Since freedombelongs to the love, it is the life of every one, Arcana Coelestia 2873. There is heavenly freedom and there is infernal freedom, Arcana Coelestia 2870, 2873, 2874, 9589, 9590. Heavenly freedom belongs to the love of good and truth, Arcana Coelestia 1947, 2870, 2872. And since the love of good and truth is from the Lord, freedom itself consists in being led by the Lord, Arcana Coelestia 892, 905, 2872, 2886, 2890-2892, 9096, 9586-9591. Through regeneration a man is introduced by the Lord into heavenly freedom, Arcana Coelestia 2874, 2875, 2882, 2892. A man ought to be in freedom, in order that he may be regenerated, Arcana Coelestia 1937, 1947, 2876, 2881, 3145, 3158, 4031, 8700. Otherwise the love of good and truth cannot be implanted in a man, and appropriated to him, so as to appear his own, Arcana Coelestia 2877, 2879, 2880, 2888, 8700. Nothing is conjoined to a man which is done under compulsion, Arcana Coelestia 2875, 8700. If a man could be reformed by compulsion, all would be saved, Arcana Coelestia 2881. Compulsion is hurtful in reformation, Arcana Coelestia 4031. Worship from freedom is worship, but not worship from compulsion, Arcana Coelestia 1947, 2880, 7349, 10097. Repentance ought to be practised in a free state; what is done in a state of coercion is of no avail, Arcana Coelestia 8392. What states of coercion are, Arcana Coelestia 8392. A man is permitted to act from the freedom of reason, that good may be provided for him; and on that account he is in the freedom of thinking and willing, and even of doing evil, so far as the laws do not forbid it, Arcana Coelestia 10777. A man is kept by the Lord between heaven and hell, and thus in a state of equilibrium, that he may be in freedom for the sake of his reformation, Arcana Coelestia 5982, 6477, 8209, 8987. What is inseminated in freedom remains, but not what is inseminated under compulsion, Arcana Coelestia 9588, 10777. Wherefore freedom is never taken away from any one, Arcana Coelestia 2876, 2881. No one is compelled by the Lord, Arcana Coelestia 1937, 1948. How the Lord through freedom leads a man into good; namely, through freedom he turns the man away from evil, and inclines him to good, so gently and quietly that he does not know otherwise than that all proceeds from himself, Arcana Coelestia 9587. Compelling one’s self comes from freedom, but not being compelled, Arcana Coelestia 1937, 1947. A man ought to compel himself to resist evil, Arcana Coelestia 1937, 1947, 7914. He ought also to compel himself to do good as of himself, but still to acknowledge that it is from the Lord, Arcana Coelestia 2883, 2891, 2892, 7914. A man is in greater freedom in the temptation combats in which he conquers, because he then compels himself interiorly to resist evils, although it appears otherwise, Arcana Coelestia 1937, 1947, 2881. In every temptation there is freedom, but this freedom is with the man interiorly from the Lord; and therefore he struggles and desires to conquer, and not to be conquered, which he would not do unless he had freedom, Arcana Coelestia 1937, 1947, 2881. The Lord does this through the affection of truth and good, which is impressed on the internal man, the man himself being ignorant of it, Arcana Coelestia 5044 Arcana Coelestia 5044[1-13]. Infernal liberty consists in being led by the loves of self and of the world, and by their lusts, Arcana Coelestia 2870, 2873. Those who are in hell do not know any other freedom, Arcana Coelestia 2871. Heavenly freedom is as far removed from infernal liberty as heaven is removed from hell, Arcana Coelestia 2873, 2874. Infernal liberty in itself is bondage, Arcana Coelestia 2884, 2890. Because being led by hell is bondage, Arcana Coelestia 9586, 9589-9591. All freedom is like a man’s Self (proprium), and according to it, Arcana Coelestia 2880. Through regeneration a man receives from the Lord a heavenly Self (proprium), Arcana Coelestia 1937, 1947, 2882, 2883, 2891. The quality of the heavenly Self (proprium), Arcana Coelestia 164, 5660, 8480. This Self (proprium) appears to the man as his own Self (proprium); but it is not his, but the Lord’s with him, Arcana Coelestia 8497. Those who are in this Self (proprium), are in true freedom, because true freedom consists in being led by the Lord and by His Self (proprium), Arcana Coelestia 892, 905, 2872, 2886, 2890-2892, 4096, 9586, 9587-9591. The differences between spiritual and celestial states of mind Arcana Coelestia 10124. As has often been stated before, heaven is divided into two kingdoms, one of which is called the celestial kingdom and the other the spiritual kingdom. In both kingdoms good is implanted by means of truth; but with those who are in the spiritual kingdom good is implanted by means of truth in the understanding part of the mind, whereas with those who are in the celestial kingdom good is implanted by means of truth in the will part. The way in which the implantation of good by means of truth takes place in the spiritual kingdom is different from the way in which it does with those in the celestial kingdom. With those in the spiritual kingdom truth is implanted in the external or natural man, where at first it becomes knowledge. To the extent that the person has an affection for it, and lives in accord with it, it is then summoned into the understanding, where it becomes faith and at the same time charity towards the neighbour. This charity constitutes his new will and the faith a new understanding; and both constitute conscience. [2] But with those in the celestial kingdom truth becomes neither knowledge, nor faith, nor conscience. Instead it becomes a power to receive that is subject to the good of love; and to the extent that they live a life in accord with it, it becomes a power of perception which grows fuller and more perfect as their love does so. This goes on in them day by day without their awareness, almost as it does with young children. The reason why it goes on without their awareness is that truth does not become fixed as knowledge in the memory, nor does it linger as a concept within the power of thought; rather it passes without delay into the will and becomes part of their life. Consequently they do not see truth but perceive it; and the extent and manner of their perception is determined by how much and in what way the good of love received from and offered back to the Lord is present in them. These in the celestial kingdom therefore are very different from those in the spiritual kingdom. And since their perception of truth springs from good they never substantiate it by the use of reasons. Instead whenever truths are the subject they merely say either ‘Yes, yes’ or ‘No, no’. [3] These are the ones who are meant by the Lord in Matthew, Let your words be Yes, yes; No, no; anything beyond this is from evil 1 . Matthew 5:37. For reasoning about truths, about whether they are such or not, does not spring from good, because in that case truth is not seen with perception, only believed as a result of receiving it on authority and then corroborating it for oneself. What one believes on authority consists of other people’s ideas within one’s self and are not one’s own; and anything believed on these grounds alone and then corroborated appears after such corroboration to be the truth, even when it is false. This becomes perfectly clear from the beliefs of any religion and from the variety of religions throughout the world. From all this it is evident what the difference is between those who are in the Lord’s celestial kingdom and those who are in His spiritual kingdom. The reason for their difference is that those in His celestial kingdom by the way they live convert the Church’s truths immediately into forms of good, whereas those in the spiritual kingdom keep to truths, preferring faith to life. Those who by the way they live convert the Church’s truths immediately into good, that is, those who belong to the celestial kingdom, are described by the Lord in Mark 4:26-29, and many times elsewhere. Regarding the difference between the celestial kingdom and the spiritual kingdom, see the places referred to in 9277. AC 141. Countless things can be said about the proprium — about what the proprium is like in the case of the bodily-minded and worldly man, what it is like in the case of the spiritual man, and what in the case of the celestial man. With the bodily-minded and worldly man the proprium is his all. He is unaware of anything else but the proprium. And, as has been stated, if he were to lose his proprium he would think that he was dying. With the spiritual man the proprium takes on a similar appearance, for although he knows that the Lord is the life of all, and that He confers wisdom and intelligence, and consequently the ability to think and to act, it is more a matter of something he says and not so much something he believes. The celestial man however acknowledges that the Lord is the life of all, who confers the ability to think and act, because he perceives that this is so. Nor does he ever desire the proprium. Nevertheless even though he does not desire it the Lord grants him a proprium which is joined to him with a complete perception of what is good and true, and with complete happiness. Angels possess a proprium such as this, and at the same time utmost peace and tranquillity, for their proprium has within it things that are the Lord’s, who is governing their proprium, that is, governing them by means of their proprium. This proprium is utterly heavenly, whereas the proprium of the bodily-minded man is hellish. But more about the proprium further on. Third Round posts are short audio clips taken from Round 3 comments in the online Logopraxis Life Group meetings. The aim is to maintain focus on understanding the Text's application to the inner life while reinforcing key LP principles highlighted in the exchanges.
Andy and Jeff talk to callers and hear their thoughts on Mike Florio's opinions, and wonder if Browns fans could ever handle the team being truly successful.
The Creativity, Education, and Leadership Podcast with Ben Guest
When it just touches on these really profound themes and it's moving in a way that catches you off guard. Matt Nothelfer is a Committee Member of the Borrego Springs Film Festival and working documentary filmmaker.In this conversation, Matt talks:* Why small, community-driven festivals like Borrego Springs offer some of the best experiences for indie filmmakers.* How the festival creates a filmmaker-friendly environment: lounge, home-baked food, networking, and long Q&As.* The “secret weapon” of Borrego Springs: a local audience that fills a 180-seat theater from morning to night.* Why early-bird submissions matter—and when they don't.* How to spot scammy or low-value festivals on FilmFreeway through community presence, transparency, and online footprint.* Why filmmakers should focus more on storytelling and theme than technical perfection.* The blind-submission, five-category review process Borrego uses to evaluate films fairly.* Why small festivals often have the highest acceptance chances—300 submissions, 70–80 selections.* How writing a thoughtful, festival-specific cover letter can move a film from “maybe” to “yes.”* Advice to emerging filmmakers: avoid chasing 100 meaningless laurels and instead pursue festivals aligned with your goals.Thanks for reading The Creativity, Education, and Leadership Newsletter! Subscribe for free to receive new posts and support my work.Here is an AI-generated transcript of our conversation. Don't come for me.BEN: Hi everyone. This is Ben Guest and this is The Creativity Education and Leadership Podcast. Today my guest is Matt Telfer, who is a committee member for the Borrego Springs Film Festival. In this interview, we talk all things film festival, how to run a filmmaker friendly festival, and tips and tricks for submitting to film festivals.Enjoy.Matt, thanks so much for joining the podcast today.MATT: My pleasure. Happy to be here.BEN: So, I always like to start with a fun question, senior year of high school, what music were you listening toMATT: right off the bat with a curve ball? Alright, let's lay it out. I got the Talking Heads,BEN: the Cure,MATT: Like, let's see, what else?BEN: New Wave.MATT: Yeah, a little bit of the punk stuff. I mean, we got Pixies were, was I listening to the Pixies then? I can't remember. Yeah, so, uh, the Dead Milkman, stuff like that. The pubs, um, yeah, I had some of their records. You know, it's really frustrating ‘cause I had those records up until like five years ago and I left them at a colleague's house and they scattered to the wind.All that good stuff. Yeah. Anyway, I'm still a little bitter about that, but That's okay. My colleagues, my colleague was a friend and he, he deserved them.BEN: So you are a committee member at the Borrego Springs Film Festival. What? Yes, sir. And, and you've, you've held a variety of roles there and, and off air, you're saying sort of lately you've been focused on.You know, the pre-production of the festival, the website, getting the materials together. Correct? Correct. Reaching out to filmmakers, et cetera. Talk to me, talk to us about what are the fundamentals of running a good festival?MATT: Well, our context is that we're super small and modest. Uh, like we were saying before the interview, uh, officially started, we are literally a, a tiny little village in the middle of a giant state park.Actually the biggest state park in the lower 48 states desert community. We're actually just south of Palm Springs and, uh, there's like 3000 full-time residents here and, uh. So running a film festival in a place where there's literally. Not really a commercial market, it's a different type of animal.And um, so we kind of do everything on a very tight budget and we try to personalize stuff as much as we possibly can. We, since we can't really throw a lot of money at stuff, we just do everything we can in other dimensions.BEN: What's an example of that?MATT: Just trying to be considerate about stuff, uh, being friendly to filmmakers that are willing to submit and to get, and that also get accepted. So when they come here, it's a personalized experience. We work pretty hard on creating a filmmaker's lounge where folks can gather and network with each other throughout the entire uh.Five days of our film festival and while they're at the film festival and they're talking to each other, we also have food available for ‘em. One of our great committee members, her name's Pam, she literally will bake stuff in the evening and bring it in in the morning. So you have fresh pastries, cookies, coffee, like fruit vegetables, just everything laid out.And you know, there's really not a huge expense to do that, but you need like the right people to do that, so that's the thing that kind of makes our festival a little bit. Different, I guess in a way is like there's a personalized aspect to it and we spread that type of attitude across all our stuff.So we're gonna have like four parties during the entire festival, and all those parties have similar type of vibe.BEN: The reviews that I read online, um, on film freeway filmmakers were saying that it is, it's a film, it's a filmmaker friendly. Festival.MATT: Yeah. Because, you know, that's what we can do. Mm-hmm. Like, you're not gonna travel to a remote place in the desert and, you know, run into a bunch of industry folks.Usually there are exceptions to that. And, uh, as our. Film festival has gotten a little more solid, and we occasionally have some industry people coming in. Most of the time it's indie filmmakers. You know, we might have some elbow rubbing that this kind of neat. But for the most part, you know, these are just small independent filmmakers trying to do their thing and.Wanting to share their films with an appreciative audience. And aside from, being very personable, uh, with the committee and with the staff that run the film festival, one of the great things about our particular film festival is that the community is a huge part of what we do. The event they show up, we have 180 seat theater and it's full from 10:00 AM in the morning until eight o'clock at night.Oh wow. Every block and wow. It's been that way since the beginning, and it's not because of anything that we do on the committee, it's simply because the community wants to be a part of it. And so that's kind of our secret weapon, is like you show up as a filmmaker and like, oh man, I got, I got scheduled for the 10:00 AM block.They, and then they, they show up and like, what's going on here? This is look back. And then at the end of it, you know, there's an extended q and a. We don't. Push our blocks back to back really tight and there's plenty of time just to like relax and having interaction with folks and some q and as will go on for like a half an hour, if not more.And it's just, you know, so that's a unique thing that just kind of emerged without effort. And we take credit for it and we're excited that we can offer that. But you know, it wasn't any, it wasn't by design, it was just kind of like, cool. This is working.BEN: As far as festivals go, it sounds like filmmaker heaven.MATT: Well, you try to, we definitely try to be. And the dude that got this whole thing rolling, his name's Fred G and he has lived in this little community for a really long time, and he's a great guy and he's one of the reasons why a lot of people show up because, you know, he's just one of those kind of like community, uh, he's, he'll be really upset if I use this phrase, but he's like a town elder. Mm-hmm. You know what I mean? Mm-hmm. Mm-hmm. So just having that type of guidance and having that type of person that can kind of unify the entire event, I. Is really great. And again, like I said before, it's kind of our secret weapon is that we have like this great community that's willing to be a part of a filmmaker's storytelling in so much as like they'll sit there, they'll react to it, they'll ask questions about it afterwards.So yeah, if you're. A filmmaker that wants your film to be seen by actual eyeballs and actual people that are engaged. Mm-hmm. Then film festivals like ours, which there are many around, around the world. You gotta search ‘em out. As a filmmaker, you've gotta. Start getting discriminating. You've gotta really pay attention to what films are film festivals are offering and try to be a part of those kinds of environments, if that's what you want.BEN: So this is great because you're, um, you are part of the Bgo Springs Film Festival, you're also a working filmmaker. What are some other festivals that you've attended or know about that have a similar sort of filmmaker friendly vibe?MATT: Full Bloom film festival in North Carolina for sure. The WYO Film Festival in Wyoming, we enjoyed that a lot.My wife and I who are documentary filmmakers, we've taken our film films there. And again, you know, it's the exact same recipe basically, you have a core group of citizens that are willing and able to show up and be a part of an event. So when you sh, when you arrive as a filmmaker and you sit in the audience, you're not alone with, or if you're in the audience and you're only with other filmmakers there to screen their movie, you know?Yeah. You know that, you know that feeling. We've been there, right? We've been, we've all been there and, and we don't. Film festival is like what we're talking about right now. They don't wanna offer that. They want it to be something, even if they sometimes fall short, which has happened with us, we've had blocks where, maybe there's only 50 people in the audience and, you know, half of the audience might be filmmakers.But that is such a rare thing anymore. You just wanna be offering something to filmmakers. Make them feel appreciated because we know how hard it is to make these things and even and to be willing to share that in front of other people and, ask and answer questions it's a special thing and we wanna nurture that as much as possible and sort of those other film festivals.Love it. Yeah.BEN: Yeah. So we, I, I first came across you on Reddit on the film festival subreddit, and you were offering good advice and thoughts on, for filmmakers applying to festivals, how to think through strategy. So I guess for all, yeah. I mean, did you hear Yeah, help us out.MATT: Yeah. Did you, when you were reading that stuff, I mean, what kind of hit you as like the most relevant?BEN: I think it's two things and since I, I just have a documentary. I finished and am submitted a film festivals. I've read a bunch of stuff. Seen a bunch of stuff, so I may conflate some of the things that you said versus something I saw elsewhere. But two things. That's all right. I'llMATT: take credit for it.BEN: One is know what your goal is ahead of time, right? Oh, yeah, absolutely. To, be it the, be it a filmmaker friendly festival with good parties and events and networking. Is your goal to get exposure? Is your goal to meet people in the industry? Is your goal mm-hmm. To get laurels? Those are all different worthy goals, but they all will change your strategy and your approach for film festivals.And the second is, you know, submit to, don't submit to 50 festivals. Submit to 5, 6, 7, see what the results are and then adjust from there.MATT: Oh, absolutely. Yeah. So yeah, when we're talking strategy, that's so important and, and we can speak about it from the perspective of the Borrego Springs Film Festival because, you know, knowing the context of the type of festival we are now, if you were a filmmaker that was searching out, let's say.A bunch of like publicity for, you know, some type of, media push. It's like, would you necessarily want to come to Bgo Springs? Maybe yes, maybe no. It depends on how you played it, but. The main reason you would be coming to Borrego Springs, we feel is because you want that personal interaction and you want feel special as a filmmaker and you want to share your stuff with us, and we want you to share your stuff with us, right?So you're absolutely right when you're initial initiating your kind of film festival search as a filmmaker, you really gotta narrow down what your expectations are. And figure that out. I can speak as a filmmaker as well. It's like if you're gonna go someplace and spend money to do so, I mean, at the very minimum you squeak by on a budget of 500 bucks, then that's kind of like dirt cheap to go someplace and then return home.You know? That's still a lot of money. Mm-hmm. And that's, that's probably like. The least amount that you would ever be able to spend and you would need help, like getting lodging, which we try to offer to our filmmakers. Um, you know, how are you gonna, what are you gonna do? What are you going to eat when you get there, which we try to offer to our filmmakers.And, you know, all those things become part of the calculus, right? Mm-hmm. Especially when you're independent, mm-hmm. I would ask you is like when you're trying to submit, what are you aiming for right now?BEN: So great question. So I'm aiming for trying to get multiple laurels and I'm in, in a little bit of a different situation, I think, than most filmmakers.So I, I have an academic background, I have a PhD, and ideally I'd like to I've worked at various universities. In the ideal world, I'd like to go back overseas and teach film at a university. And so in the world, in the world of academia, you know, there's this phrase, publish or perish, right? You have to publish academic journal articles, publish.Mm-hmm. In film, in the world of filmmaking, academia, a film festival run. A film festival. Acceptance is like a journal article, right? Um, maybe if you do a feature film that's like publishing a book, this is sort of, uh, roughly equivalent to getting a, a journal article published. So I want to sort of garner a number of laurels so that I can indicate, you know, this, this short plate at these 10 different film festivals.MATT: Okay, so the credentials matter, right? Correct. It's kind of like that kind of that'sBEN: exactly right. LittleMATT: trophy on the mantle, as it were. Mm-hmm. Yeah. Yeah. Okay. So, um, I'm gonna ask you another question if that's okay.BEN: Yes. I feel like I'm getting a All right. Free film festival, um, consulting.MATT: Perhaps, I don't know about that, but when you are pursuing the laurels and, you know, everything's kind of like filtering through film freeway these days. Mm-hmm. So what's your strategy as far as like finding those types of film festivals that you think are going to, allow you to get those laurels on your poster or whatever?BEN: Yeah. Another great question. So couple things. One is it's a doc. My latest is a documentary short, and it's, it takes place in the world of improv comedy. And the two subjects are two black women. So looking at festivals that either are geared towards comedy, towards documentary shorts or towards black themes and African American themes. One of those three or, or, um. Themes of uh, women in, in general. Sure. Well, if I couldMATT: interrupt real quick, please. Yeah. So it seems like you're trying to basically still maintain some integrity as far as that goes. It's like, yeah, I'm not relevantBEN: all like the fly by night, if you submit, we'll give you the, you know, the UP award.Yeah, exactly. Well, that, that's why I'mMATT: asking because. Okay. Because that's why I'm asking because, there are plenty of, you know, weird little festivals that are floating around the mill fly by night, that,BEN: thatMATT: come, that come and go. And if you want to get a hundred laurels on your poster, if that's, you know, what makes you feel good, then you could definitely do that.But at least what you're saying is like, okay, let's make sure that what's happening with my film has integrity, has, has a shape, and has, something that means something after, you get accepted.BEN: Yes. Oh, a hundred percent.MATT: And the reason I bring that up is because, you know, as a small film festival we struggle with getting we just struggle competing with what's out there on film Freeway, let's put it that way.BEN: You know, because Talk about that. Break itMATT: down. Yeah. You know, it's just, as anyone knows that's trying to do this thing, it's like you hit film freeway and they're a great platform. I'm not, complaining about them at all, but there's just a lot of stuff on there that is more or less as a filmmaker or relevant.I mean, would you agree with that?BEN: Oh, a hundred percent.MATT: Unless all you're wanting to do is just get one laurel to put on your, on your poster, so you know. Maybe they offer a little bit of something. But as a filmmaker, I've been to the ones that don't offer much anything aside from a screening and even, and it's like I'm lucky enough to even go to ones that have physical screenings.A lot these days are just like, oh, we'll slap it online and call it good. So, you know, uh, let's be honest, there's a lot that are just out there and they're just trying to churn. Make some money. So as a small film festival, we're competing with that stuff and we've seen our, uh, submission rate decline, not necessarily a bad thing for us.Mm-hmm. But for other film festivals, I imagine they might be getting frustrated with it. We are actually perfectly comfortable with where we've kind of landed and the groove we've been in since the pandemic. Even a little few years before then, and we haven't tried to kind of like change our recipe much.So we're just happy with the amount that we're getting. We're happy with the amount that we're accepting and we're pleased with how we're screening stuff and the opportunities we're giving people. But I do feel, from what I've seen, it's becoming. Uh, it's just, it's a bit, it's a bit difficult to navigate the slop.Let's just break it down like that. Yeah. And I don't know if you're feeling if you're experiencing the same thing or not. I'd be curious to, to see what you, what you say.BEN: For a hundred percent, so I, I made a few documentaries in the late 20, 2011, 2012, and that was right when Without a box, which was filmed free, right withoutMATT: a box.BEN: Started and it was great because instead of having to burn a bunch of DVDs and physically mail them, you could just upload your film and then submit it to a bunch of festivals. Research a bunch of festivals. Great. Coming back to it now in 2025, it's Scam Central and I think unfortunately one of the things you, you have to spend a bunch of time doing is trying to figure out which of these festivals.First of all, which of these festivals are just legit in that they're not trying to just mm-hmm. Get money from you. They're gonna do a virtual screening and that's it. And then once you even get that breakdown, kinda like you said, which are festivals that are legit, that, that have good people working hard, good intentions, you're proud to show your film there versus they're just churning through submissions and fees.And chart, have a bunch of deadlines and a bunch of different slots you can apply for. They're not the exact opposite of how you describe Borrego Springs.MATT: Yeah. And you have to, as a film festival, at least in our opinion over here, it's like you have to bring that value to the table or else why?Why are you really doing it? And if that answer is like, you're just some guy sitting in an apartment somewhere trying to make a lot of money or a living, I don't know if you can make a lot of money doing this.BEN: Mm-hmm.MATT: Um, but. If you're just doing a film festival that is literally fly by night because you want to cash in, it's like, that's really unfortunate.Now the other side of that coin is like we see a lot of very earnest filmmakers submitting and, uh, they might not be the most technically adept. And they're fresh out of the gate as far as like trying to be a filmmaker. So they're very eager and you know, they just want to tackle everything all at once, and they end up you know, they're not really exercising any discrimination about where their films are going and they end up, you know mm-hmm.Kind of wasting a lot of money in that regard. Submitting, the, submitting, submitting without much, kind of emotional reward from it. And I think,BEN: yeah.MATT: Having some type of like positive feedback about what you're doing is great, even if it's whatever.But. It really helps to have a place to land where you feel like super special and cared for and considered and not just like, oh, I showed up and, it cost me $10 to get into my own movie and it's costing me $20 to, buy a cocktail over here and, you know, those kinds of things.If you're even lucky enough to get that, honestly.BEN: Right. What's your advice on spotting scams when you're applying to festivals?MATT: How to be discriminating as far as like submitting?BEN: Yeah,MATT: I mean I can only approach that from our, my wife and i's own experience trying to get our films into festivals. And with the insight like working on a film festival, I think that helps.But trying to spot ‘em is really, you got to. Try to get a sense if there's any type of community involvement going on mm-hmm. With the festival. And you can usually track that online if you're, you know, if you're a bit sleuthy, and you can find out if it's being supported by the community in some sort of way.Mm-hmm. And it shouldn't take you too long to figure that out with a couple of decent, online searches and follow in a few threads of information. Another thing is, is like if they're kind of nurturing their online presence, you know, it doesn't have to be super sophisticated. You just have to get a vibe that they're trying.And if, if you get that kind of sense, then it's worth the effort. Typically the other thing is you gotta really know what type of film festival that you're submitting to, right? If you're making documentaries, you're not submitting to, you know, a feature film, festival Right. In every festival.So yeah. Core effects. So I, yeah. You know, it's just being, making those obvious decisions. But when you dig beneath that superficial stuff and you get past like the obvious. Really try to get a sense about what you want yourself as a filmmaker when you go to a film festival. And for us it's like getting appreciative eyeballs on the film and giving us fun feedback and having a good time and interacting and, and doing some networking, uh, basically having a party and celebrating your film.Mm-hmm. And I think that weBEN: think about, yeah, sorry, go ahead.MATT: I think that this, that's important for us, so I imagine, and I, I would think that it's important for other people that are making movies as well. Yeah. If we, about, especially independently.BEN: Yeah. Yeah. You know, there's you were alluding to very little money in it, but, um, there are, there are rewards.Yes. One of the biggest of which is seeing your film in a packed house with an engaged audience. What from a screener perspective, from a film festival perspective, what are some tips you would give up and coming filmmakers, young filmmakers on their short films in particular mistakes that you see et cetera, et cetera.MATT: I would say the biggest mistake, especially as a, a young filmmaker, is concentrating so much on the technicalities of the craft and ignoring the storytelling. Um, you know, we, you mentioned, and we mentioned before about like when we started, uh. Kind of submitting to film festivals. This was basically what, like 15 years ago for both of us now, right?2010s, 2012, whatever. Mm-hmm. The technical back then could elevate you above everything else back then. Like today. You know, look, anyone that has a, has a mobile telephone, essentially has the skillset it takes, or not the skillset, but the technical wherewithal.AnBEN: outstanding camera.MATT: Yeah. Yeah. And the point being is like you can go out and you can create something compelling without the gate of the technical getting in the way. Uh, you can capture it. And it doesn't have to look like a million bucks. It's nice if it looks like, you did a big budget thing on a small budget.I'm not knocking the craft of anything. I'm just saying don't be so intent. Or maybe even don't even worry if like, it falls short technically a little bit. ‘cause I will. Guarantee you that a film is gonna get into a film festival based on if it's a compelling story with a good theme or not. And theme is another thing that a lot of folks don't necessarily appreciate, I don't believe.Just to give you a little bit of insight, our film festival. Is the selection committee are not industry professionals. They are regular citizens. They're just watching movies to help out our film festival. Now, try to imagine what that means. It's like folks don't focus on the technical unless it's an absolute train wreck.They will literally sit down and say, is this something I'm interested in and am, am I engaged with the story? Full stop. So that's where, that's the thing you have to focus on. And if you're not doing that as a filmmaker, okay, maybe you're just, you know, maybe your thing is gonna be, you're just a cinematographer, you're just a sound guy.You know, you're more crafty than you are. You know, a storytellers you gotta find that. You gotta find that place. That would be the main thing, because I know we, we. This, I think this is a good thing about our particular film festival is that we have taken in some films that probably weren't like technically as good as they should have been, but because they are just so.Compelling. We don't ignore it like we do pay attention to the craft, but if a story elevates beyond the craft, we're more than happy to bring those folks in. And when those folks come in, they're like, oh my gosh. You know, it was like we're having a hard time getting accepted to film festivals and we're so grateful that you took our film and we can't believe the response that we're getting.Um, they tend to be the best. Most enthusiastic filmmakers and attendance of anybody. Mm-hmm. They're not cynical, you know, they're not burnt out, they're just like over the moon.BEN: They're happy to be there.MATT: Yeah. And it, and they should be. And they're gonna spread the word ‘cause they, they've created something.Yeah. Wonderful. Now, you know, maybe it's underexposed, maybe it's overexposed. Maybe the audio's not great here and maybe the audio's okay there, whatever. It's compelling. That's the main thing. And you and you as a filmmaker really need to start analyzing. My wife and I do this all the time. It's like, what the heck are we making here?Are we making something that is compelling to us personally? Mm-hmm. Are we making something that's compelling to other people? Mm-hmm. It's two different things.BEN: Mm-hmm.MATT: I mean, that's right. So storytelling is hard.BEN: Yeah. That's the craft. It's storytelling.MATT: Yeah.BEN: Yeah, yeah. What does your, so you've got screeners, not industry folks, people just who appreciate films and filmmaking.What does your judging sheet or criteria sheet look like with your screeners, and what's the process that a film goes through?MATT: Here's another thing about our particular film festival. We're completely blind. Submissions. You know, we do not solicit anything. It's like early days we were kind of like poking around and asking for some folks to kind of consider us, but we've kind of let that fall by the wayside.Maybe that's one of the reasons our submissions have declined a little bit over the years. One of the factors, but regardless completely blind submission. So. Stuff comes in. We have a bunch of people that are at the ready and they start watching it, and we basically have a five step process.It's like, consider this, consider this, consider this, consider this. And they do that. And they mark it from scale of one to 10. And, uh, from that we kind of start our, fundamentallyBEN: what are, what are the different, consider this. Like what are the categories?MATT: Let's see. I gotta look it up, but it, it basically breaks down to, okay.Are you sentimentally engaged with this? Meaning, is it, is it a subject matter? I love that questionBEN: that,MATT: yeah, it is a subject matter that you. Like just offhand, like, okay. It's a, it's a nature movie. See, I love nature movies. Oh, I see. Are you, you see what I'm saying?BEN: Predispose, I thought, I thought you meant was the film engagement.MATT: No, no. It, no, it's, it's, it becomes both. It becomes both, right? Yeah. Because your sentimental attraction to something is going to create an engagement. So we kind of wanna know if, uh, our regular folks are like just locking into something because they just love the subject matter.BEN: They make the topic.Yeah.MATT: Yeah. Um. Then from there we do actually talk about craft, even though I was saying before, like, uh, don't worry so much filmmakers about the craft anymore, but we wanna make sure that you can hear it. Okay. It's not a total disaster with the audio and you can see everything. Okay. So we ask them to rate it on that scale.And then, um, other, you know, just more nuancey things is like, okay, is the pacing cool? In other words. Did you find it like it was dragging a lot or it was, too fast? How's the editing style? Those kinds of metrics. And there's actually a few other ones in there as well. So all that is just kind of thrown into the pile.Mm-hmm. And then from there we start to weed that out as we come to after like all the submissions come in and from. Once all the submissions come in and our, our deadline has passed, then the committee jumps in and starts doing a more nuanced type of an analytical thing to the films that have been submitted.But I will say that regardless of how we kind of shuffle things, once the deadline is closed, the people that watch our films and the committee members are usually. Copacetic. There's hardly anything that that changes. And, um. The nice thing about our particular film festival too, is like if you're a filmmaker submitting, you know, I'll just, I'll give you the numbers.We essentially get like 300 submissions, so it's not a lot. Mm-hmm. Um, and out of that 300 we are running a sub, we're running a screening rate anywhere between like 70 to 80 movies a season. Mm-hmm. So that's a really good. That's a really good, uh, opportunity to get accepted at a film festival, and that's why small film festivals might be the best bet for a lot of independent filmmakers, I think.Mm-hmm. You know, because you have that opportunity to get noticed. So I think I might have tangent, I went off tangentially a little bit there, so if you wanna pull me back in.BEN: Yeah. You went off tangentially, but in a great way. I mean that I want to appreciate the transparency with the numbers. I interviewed, um, the director of the Wyoming International Film Festival, a guy named Rudy Womack, and he was the same.He was like, here's our numbers, we publish ‘em. He's like, most festivals don't, but it just demystifies the process. So it's very helpful.MATT: Yeah. And I'll give film pre credit because they allow film festivals like ours to put those numbers online. Mm-hmm. And, and we've done that. If you hit our page on film Freeway, you can start to figure out what we're about without too much trouble.BEN: What are the, what are the different blocks you run?MATT: As far as like thematically?BEN: Yeah. Yeah. Like at a festival. What are the different categories and blocks.MATT: Aha. See now you touched on something that's kind of unique to us. Okay. So, you know, you go to a film festival and it's like, oh, this is the, this is our dog block.Every movie's about dogs.BEN: Right, right.MATT: Or something like that. We don't do that. At all. So we kind of grab bag, the whole thing. It becomes a very eclectic mix of stuff. Mm-hmm. And one of the reasons we've ended up doing that is because our community has kind of demanded it. Whoa.Interestingly enough. Yeah, so they drove the decision to kind of like stop doing thematic blocks and they wanted a better mix of things because they, again, our folks here, they show up for every single block place is packed.BEN: I just, and sorry to interrupt before you finish, like everything you're saying, it just sounds like there's an iter iterative feedback loop.Between the community in the festival, the film? Absolutely in the festival. The volunteers in the festival. So I just wanna highlight that ‘cause I'm loving everything you're saying.MATT: Well, again, like I said, it's the secret sauce. It's our, it's our weapon that we have our secret weapon that allows us to kind of like elevate beyond our like humble budget.Right.BEN: The community is, but community is letting you know, we don't want thematic blocks.MATT: Yeah. The community came in and said, we, we want mix. So when we sit down and we're sitting through movies, it's like. If we're watching something that we're not in tune with thematically, then you know, you would have to sit there for like an hour and a half and just kind of tolerate it.Whereas now, if like a movie comes on about dogs and for some reason you're just a weirdo and you don't like dogs, that movie will come and go and now you're onto something else, right? Mm-hmm. So. Yeah like you just mentioned, it, it really becomes a cooperative effort between the community, the film festival itself and, and even the filmmakers.And we're kind of proud that it is a little bit ramshackle in that way ‘cause it creates a very organic vibe and weirdly enough. Like at the end of it all because it, it's a little bit random. It is like how folks get scheduled.BEN: Mm-hmm.MATT: Themes are emergent anyway.BEN: Mm-hmm. It's, peopleMATT: start creating patterns that didn't exist and then it sometimes that becomes really profound.It's like, didn't even think of that. It's brilliant. However oh, the other thing about programming too, that we do specifically for our film festival is that we. We ask our filmmakers, say like, Hey, are you planning on coming here? And if they, if they are planning on coming here, we try our, our level hardest to make sure that we program their films to match their schedule, right?So we don't lay out our program and say, okay, you were scheduled for, you know, Wednesday at 2:00 PM. It's like, well, I'm only free on the weekend. You know, and you wouldn't, you would never be able to attend. We ask first to say, do you think you're gonna be able to be here? And if they say yes, then we try to accommodate as best we can.So again, it's, it's collaboration across the board from filmmakers down to the, to the citizens of our small town.BEN: One of the things I read somewhere, or heard somewhere, is that it's much more advantageous to apply for the early bird deadline. What's your take on that?MATT: For our film festival, not so much, but I, I definitely adhere to that strategy as a filmmaker.If nothing else, it's budget conscious, you know? Yeah, yeah. It's cheaper usually under the initial deadlines you know, you have to take advantage of that. The other thing I guess is like, I will say from our experience, uh, with our particular film festival, if you get it in under the early bird deadline, at least it's there.And you know, you've basically got like four or five, six months for the submission. Crew for that particular film festival to kind of think about it. Whereas if it comes in a last minute, you're not really gonna get as much consideration. It's just gonna have to be more like, uh, an initial one-off type of decision.SoBEN: are there other, and I mean the, the most important advice right, is always make a good movie outside of the movie. Yeah. Are there other ancillary things that. Can move the needle at all. Cover letters, director statement, press kit, stuff like that, or it's not, uh, it's negligible.MATT: Hmm. It's neg negligible to an extent in so much, it depends on how you frame it as the filmmaker.Mm. And let me, I'll try to explain. So every year as a film festival, you just basically get cover letters. It's like, oh, take my film please. It's about this, it's about that. But it's a cover lever, co cover letter. It's, uh, copy and pasted. You can tell. You can just, you just know. It's like, okay, they're making an overture to us, but they're also making an overture to like a hundred other film festivals.It's like if you're gonna write to a film festival and say you want in, just make sure that you actually acknowledge who you are sending your film to. Don't just say, Hey, Borrego Springs, I wanna be in your film. I like Borrego Springs, mm-hmm. My parents went there once and I've always been com I've always been interested in the desert and how awesome would it be?See, that tells us that you're paying attention. Right?BEN: Mm-hmm.MATT: That you're trying. We're trying. We just want the filmmakers to try as well, as far as like trying to make any requests to get preferential treatment, and it's totally cool to ask for preferential treatment. By the way. You can say, I see that you're a small community.I just made a film that's, that takes place in a small community. We might be a really good fit. That kind of thing matters, right? An email overture works. Yes. An email overture doesn't work. No. It's both things at once, depending on, it really depends on how you write that letter. So if you wanna invest the time and effort to try to impress a film festival, just make sure that.You understand what that film festival is and really think about if what you're offering, the film festival is something that they might want. And if you can, if you see a, a common thread there, write about it in a letter. And even if it's just one sentence, it's like, then we know on our side that this person's paying attention and that that kind of matters.It does matter. So at the end of the day, when you're take, when you're kind of like really trying to figure out your cutoff, if your little film happens to be on the bubble, guess what? It might get into film festival, right? Mm-hmm. Because you said that you have a connection to this place, and I think that's fair.I mean, what, does that make sense?BEN: Yeah, for sure. So the festival is coming up in January, is that correct?MATT: Yeah, we're in the middle of gearing up for it right now, as a matter of fact. Nice. I gotta run out to the, to town here in like a, like 15 minutes actually to do some stuff for the film festival.So yeah, it's, it's, well, today we're shooting, um, a little promo, uh, thing that we're gonna run, run during. At the beginning of the blocks, and I'll be doing that with Fred G the chairman of the board. Yeah, that's nice, fun stuff. We try to have fun with things, so. Yeah.BEN: We do littleMATT: skits and whatnot during the award ceremony.It's, it's goofy. I love it. Cheesy as hell, but we like doing it, soBEN: I love it. Oh, that's actually something that I sort of, in, in, in my cover letters, which I try to. You know, write tailored to the festival. Especially the ones in California say, well, the film's about this improv duo and mm-hmm. We accepted, we'll come and we would love to do a little improv performance for the festival attendees.Um,MATT: I will say this too, because we're such what you just mentioned. I just want to piggyback on that for a second. So you said in my cover letter I'll say, we're willing to attend. It's like if you say that in a cover letter and you mean it, you, and you're willing to do that. Yeah. That's good. Especially for a festival like ours.We want filmmakers to come here. We wanna treat ‘em to a good time. We want them to be part of something that's. Big in the community and the community wants that as well. So if you're here and you're willing to be here, then that matters.BEN: I love it. Well, I mean, everything I'm hearing about Borrego, like literally I just reached out ‘cause I wanted to just talk film festival submissions, but now I'm like, Ooh, next year I'm definitely gonna submit to, uh, to Borrego.MATT: Yeah, I know this was supposed to be like a strategy session and here I am bragging about the film festival. That'sBEN: No, no. It's exactly what I, what I want. It's great. Last question. What's a, what's a. Documentary that blew you away recently?MATT: So, okay, so last year at our film festival, there was this really cool documentary called Dale. Have you seen it?BEN: No. Tell me about it.MATT: So Dale is like this older woman and she's the first basic Asian American that was in the, um, uh, Los Angeles orchestra, the Los Angeles Phil Harmonic. Okay. And essentially all it is is.I say all it is like, it's a very profound kind of retrospective of what she did to get to that point and you know, her views on things and it's just, and the music that was involved, just very beautiful, very poignant and simple. And. So when, when you have like movies like this and it's, it's not even a 10 minute long movie, it's under 10 minutes.Mm-hmm. When it just touches on these really profound themes and it's moving in a way that catches you off guard. Those are the things that you can't ignore, right? Mm-hmm. And this is actually, Dale's a good example because, you know, it's not always shot pristinely, it doesn't have to look, perfect. But the story reaches kind of a transcendent level that is really, really nice. So if I would throw in Dale and let me see, uh, the the director of that, his name was Justin Strike. So if anyone, I think it's still on the film festival circuit, so you have that opportunity. Go check it out.BEN: Love it. Love it. Love it. Matt, thank you so much for taking the time. For people who are interested in Borrego Springs Film Festival, either to attend, to submit, et cetera, what where should they go and where can they find you?MATT: Oh, online search, just, you know, Borrego Springs Film Festival. It'll lead you to all the places you need to be.And, uh, yeah, just track us down that way. Pretty straightforward. Take a peek at what we're offering. We keep mm-hmm uh, we keep an archive of the stuff we've done online so you can pull back the curtain and look and say, okay, is this kind of something I'd be interested in?Um, you can get a vibe for it that way. And, uh, that's, yeah, that's kind of it. That's kind of it. I think we've tried hard to make sure that what we offered is pretty transparent, and if you take a look at it and you think it's a good fit, and by all means, send us your stuff. Including you, by the way, so, you know.Yeah, no, you have to submit as well now would definitelyBEN: be submitting early bird deadline next year. Perfect. I wish I, if I was still in LA I'd come down, uh, next month and, and just go to this upcoming festival. It sounds wonderful.MATT: Well, I know. Why don't you just do it anyway?BEN: Yeah, I'll give you aMATT: VIP pass.I that,BEN: listen, I might take you up on it. I still all, well, if you do, it'sMATT: we'll be waiting for you.BEN: You, you know, we're, we're documentary filmmakers. We always have a couple irons in the fire. So I do have one kind of idea of, uh, another doc I'd like to shoot out on la maybe I'll combine it. I'll let you know.MATT: Perfect excuse.BEN: Hey, this was fantastic. Thank you so much for taking the time. I'm so glad um, we connected and uh, just listen. Our pleasure be fantastic.MATT: Yeah, we're, we're happy as a film festival to be asked to do this kind of thing, so thank you. And um, best of luck to your film too. I'm gonna check it out, so be sure to submit it straight away.BEN: I will. Thank you so much, Matt. Alright man. Thanks.BEN: That was my interview with Matt of the Borrego Springs Film Festival. Hope you enjoyed, please forward to at least one person. Have a great week. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit benbo.substack.com
TLDR: It was Claude :-)When I set out to compare ChatGPT, Claude, Gemini, Grok, and ChatPRD for writing Product Requirement Documents, I figured they'd all be roughly equivalent. Maybe some subtle variations in tone or structure, but nothing earth-shattering. They're all built on similar transformer architectures, trained on massive datasets, and marketed as capable of handling complex business writing.What I discovered over 45 minutes of hands-on testing revealed not just which tools are better for PRD creation, but why they're better, and more importantly, how you should actually be using AI to accelerate your product work without sacrificing quality or strategic thinking.If you're an early or mid-career PM in Silicon Valley, this matters to you. Because here's the uncomfortable truth: your peers are already using AI to write PRDs, analyze features, and generate documentation. The question isn't whether to use these tools. The question is whether you're using the right ones most effectively.So let me walk you through exactly what I did, what I learned, and what you should do differently.The Setup: A Real-World Test CaseHere's how I structured the experiment. As I said at the beginning of my recording, “We are back in the Fireside PM podcast and I did that review of the ChatGPT browser and people seemed to like it and then I asked, uh, in a poll, I think it was a LinkedIn poll maybe, what should my next PM product review be? And, people asked for ChatPRD.”So I had my marching orders from the audience. But I wanted to make this more comprehensive than just testing ChatPRD in isolation. I opened up five tabs: ChatGPT, Claude, Gemini, Grok, and ChatPRD.For the test case, I chose something realistic and relevant: an AI-powered tutor for high school students. Think KhanAmigo or similar edtech platforms. This gave me a concrete product scenario that's complex enough to stress-test these tools but straightforward enough that I could iterate quickly.But here's the critical part that too many PMs get wrong when they start using AI for product work: I didn't just throw a single sentence at these tools and expect magic.The “Back of the Napkin” Approach: Why You Still Need to Think“I presume everybody agrees that you should have some formulated thinking before you dump it into the chatbot for your PRD,” I noted early in my experiment. “I suppose in the future maybe you could just do, like, a one-sentence prompt and come out with the perfect PRD because it would just know everything about you and your company in the context, but for now we're gonna do this more, a little old-school AI approach where we're gonna do some original human thinking.”This is crucial. I see so many PMs, especially those newer to the field, treat AI like a magic oracle. They type in “Write me a PRD for a social feature” and then wonder why the output is generic, unfocused, and useless.Your job as a PM isn't to become obsolete. It's to become more effective. And that means doing the strategic thinking work that AI cannot do for you.So I started in Google Docs with what I call a “back of the napkin” PRD structure. Here's what I included:Why: The strategic rationale. In this case: “Want to complement our existing edtech business with a personalized AI tutor, uh, want to maintain position industry, and grow through innovation. on mission for learners.”Target User: Who are we building for? “High school students interested in improving their grades and fundamentals. Fundamental knowledge topics. Specifically science and math. Students who are not in the top ten percent, nor in the bottom ten percent.”This is key—I got specific. Not just “students,” but students in the middle 80%. Not just “any subject,” but science and math. This specificity is what separates useful AI output from garbage.Problem to Solve: What's broken? “Students want better grades. Students are impatient. Students currently use AI just for finding the answers and less to, uh, understand concepts and practice using them.”Key Elements: The feature set and approach.Success Metrics: How we'd measure success.Now, was this a perfectly polished PRD outline? Hell no. As you can see from my transcript, I was literally thinking out loud, making typos, restructuring on the fly. But that's exactly the point. I put in maybe 10-15 minutes of human strategic thinking. That's all it took to create a foundation that would dramatically improve what came out of the AI tools.Round One: Generating the Full PRDWith my back-of-the-napkin outline ready, I copied it into each tool with a simple prompt asking them to expand it into a more complete PRD.ChatGPT: The Reliable GeneralistChatGPT gave me something that was... fine. Competent. Professional. But also deeply uninspiring.The document it produced checked all the boxes. It had the sections you'd expect. The writing was clear. But when I read it, I couldn't shake the feeling that I was reading something that could have been written for literally any product in any company. It felt like “an average of everything out there,” as I noted in my evaluation.Here's what ChatGPT did well: It understood the basic structure of a PRD. It generated appropriate sections. The grammar and formatting were clean. If you needed to hand something in by EOD and had literally no time for refinement, ChatGPT would save you from complete embarrassment.But here's what it lacked: Depth. Nuance. Strategic thinking that felt connected to real product decisions. When it described the target user, it used phrases that could apply to any edtech product. When it outlined success metrics, they were the obvious ones (engagement, retention, test scores) without any interesting thinking about leading indicators or proxy metrics.The problem with generic output isn't that it's wrong, it's that it's invisible. When you're trying to get buy-in from leadership or alignment from engineering, you need your PRD to feel specific, considered, and connected to your company's actual strategy. ChatGPT's output felt like it was written by someone who'd read a lot of PRDs but never actually shipped a product.One specific example: When I asked for success metrics, ChatGPT gave me “Student engagement rate, Time spent on platform, Test score improvement.” These aren't wrong, but they're lazy. They don't show any thinking about what specifically matters for an AI tutor versus any other educational product. Compare that to Claude's output, which got more specific about things like “concept mastery rate” and “question-to-understanding ratio.”Actionable Insight: Use ChatGPT when you need fast, serviceable documentation that doesn't need to be exceptional. Think: internal updates, status reports, routine communications. Don't rely on it for strategic documents where differentiation matters. If you do use ChatGPT for important documents, treat its output as a starting point that needs significant human refinement to add strategic depth and company-specific context.Gemini: Better Than ExpectedGoogle's Gemini actually impressed me more than I anticipated. The structure was solid, and it had a nice balance of detail without being overwhelming.What Gemini got right: The writing had a nice flow to it. The document felt organized and logical. It did a better job than ChatGPT at providing specific examples and thinking through edge cases. For instance, when describing the target user, it went beyond demographics to consider behavioral characteristics and motivations.Gemini also showed some interesting strategic thinking. It considered competitive positioning more thoughtfully than ChatGPT and proposed some differentiation angles that weren't in my original outline. Good AI tools should add insight, not just regurgitate your input with better formatting.But here's where it fell short: the visual elements. When I asked for mockups, Gemini produced images that looked more like stock photos than actual product designs. They weren't terrible, but they weren't compelling either. They had that AI-generated sheen that makes it obvious they came from an image model rather than a designer's brain.For a PRD that you're going to use internally with a team that already understands the context, Gemini's output would work well. The text quality is strong enough, and if you're in the Google ecosystem (Docs, Sheets, Meet, etc.), the integration is seamless. You can paste Gemini's output directly into Google Docs and continue iterating there.But if you need to create something compelling enough to win over skeptics or secure budget, Gemini falls just short. It's good, but not great. It's the solid B+ student: reliably competent but rarely exceptional.Actionable Insight: Gemini is a strong choice if you're working in the Google ecosystem and need good integration with Docs, Sheets, and other Google Workspace tools. The quality is sufficient for most internal documentation needs. It's particularly good if you're working with cross-functional partners who are already in Google Workspace. You can share and collaborate on AI-generated drafts without friction. But don't expect visual mockups that will wow anyone, and plan to add your own strategic polish for high-stakes documents.Grok: Not Ready for Prime TimeLet's just say my expectations were low, and Grok still managed to underdeliver. The PRD felt thin, generic, and lacked the depth you need for real product work.“I don't have high expectations for grok, unfortunately,” I said before testing it. Spoiler alert: my low expectations were validated.Actionable Insight: Skip Grok for product documentation work right now. Maybe it'll improve, but as of my testing, it's simply not competitive with the other options. It felt like 1-2 years behind the others.ChatPRD: The Specialized ToolNow this was interesting. ChatPRD is purpose-built for PRDs, using foundational models underneath but with specific tuning and structure for product documentation.The result? The structure was logical, the depth was appropriate, and it included elements that showed understanding of what actually matters in a PRD. As I reflected: “Cause this one feels like, A human wrote this PRD.”The interface guides you through the process more deliberately than just dumping text into a general chat interface. It asks clarifying questions. It structures the output more thoughtfully.Actionable Insight: If you're a technical lead without a dedicated PM, or you're a PM who wants a more structured approach to using AI for PRDs, ChatPRD is worth the specialized focus. It's particularly good when you need something that feels authentic enough to share with stakeholders without heavy editing.Claude: The Clear WinnerBut the standout performer, and I'm ranking these, was Claude.“I think we know that for now, I'm gonna say Claude did the best job,” I concluded after all the testing. Claude produced the most comprehensive, thoughtful, and strategically sound PRD. But what really set it apart were the concept mocks.When I asked each tool to generate visual mockups of the product, Claude produced HTML prototypes that, while not fully functional, looked genuinely compelling. They had thoughtful UI design, clear information architecture, and felt like something that could actually guide development.“They were, like, closer to, like, what a Lovable would produce or something like that,” I noted, referring to the quality of low-fidelity prototypes that good designers create.The text quality was also superior: more nuanced, better structured, and with more strategic depth. It felt like Claude understood not just what a PRD should contain, but why it should contain those elements.Actionable Insight: For any PRD that matters, meaning anything you'll share with leadership, use to get buy-in, or guide actual product development, you might as well start with Claude. The quality difference is significant enough that it's worth using Claude even if you primarily use another tool for other tasks.Final Rankings: The Definitive HierarchyAfter testing all five tools on multiple dimensions: initial PRD generation, visual mockups, and even crafting a pitch paragraph for a skeptical VP of Engineering, here's my final ranking:* Claude - Best overall quality, most compelling mockups, strongest strategic thinking* ChatPRD - Best for structured PRD creation, feels most “human”* Gemini - Solid all-around performance, good Google integration* ChatGPT - Reliable but generic, lacks differentiation* Grok - Not competitive for this use case“I'd probably say Claude, then chat PRD, then Gemini, then chat GPT, and then Grock,” I concluded.The Deeper Lesson: Garbage In, Garbage Out (Still Applies)But here's what matters more than which tool wins: the realization that hit me partway through this experiment.“I think it really does come down to, like, you know, the quality of the prompt,” I observed. “So if our prompt were a little more detailed, all that were more thought-through, then I'm sure the output would have been better. But as you can see we didn't really put in brain trust prompting here. Just a little bit of, kind of hand-wavy prompting, but a little better than just one or two sentences.”And we still got pretty good results.This is the meta-insight that should change how you approach AI tools in your product work: The quality of your input determines the quality of your output, but the baseline quality of the tool determines the ceiling of what's possible.No amount of great prompting will make Grok produce Claude-level output. But even mediocre prompting with Claude will beat great prompting with lesser tools.So the dual strategy is:* Use the best tool available (currently Claude for PRDs)* Invest in improving your prompting skills ideally with as much original and insightful human, company aware, and context aware thinking as possible.Real-World Workflows: How to Actually Use This in Your Day-to-Day PM WorkTheory is great. Here's how to incorporate these insights into your actual product management workflows.The Weekly Sprint Planning WorkflowEvery PM I know spends hours each week preparing for sprint planning. You need to refine user stories, clarify acceptance criteria, anticipate engineering questions, and align with design and data science. AI can compress this work significantly.Here's an example workflow:Monday morning (30 minutes):* Review upcoming priorities and open your rough notes/outline in Google Docs* Open Claude and paste your outline with this prompt:“I'm preparing for sprint planning. Based on these priorities [paste notes], generate detailed user stories with acceptance criteria. Format each as: User story, Business context, Technical considerations, Acceptance criteria, Dependencies, Open questions.”Monday afternoon (20 minutes):* Review Claude's output critically* Identify gaps, unclear requirements, or missing context* Follow up with targeted prompts:“The user story about authentication is too vague. Break it down into separate stories for: social login, email/password, session management, and password reset. For each, specify security requirements and edge cases.”Tuesday morning (15 minutes):* Generate mockups for any UI-heavy stories:“Create an HTML mockup for the login flow showing: landing page, social login options, email/password form, error states, and success redirect.”* Even if the HTML doesn't work perfectly, it gives your designers a starting pointBefore sprint planning (10 minutes):* Ask Claude to anticipate engineering questions:“Review these user stories as if you're a senior engineer. What questions would you ask? What concerns would you raise about technical feasibility, dependencies, or edge cases?”* This preparation makes you look thoughtful and helps the meeting run smoothlyTotal time investment: ~75 minutes. Typical time saved: 3-4 hours compared to doing this manually.The Stakeholder Alignment WorkflowGetting alignment from multiple stakeholders (product leadership, engineering, design, data science, legal, marketing) is one of the hardest parts of PM work. AI can help you think through different stakeholder perspectives and craft compelling communications for each.Here's how:Step 1: Map your stakeholders (10 minutes)Create a quick table in a doc:Stakeholder | Primary Concern | Decision Criteria | Likely Objections VP Product | Strategic fit, ROI | Company OKRs, market opportunity | Resource allocation vs other priorities VP Eng | Technical risk, capacity | Engineering capacity, tech debt | Complexity, unclear requirements Design Lead | User experience | User research, design principles | Timeline doesn't allow proper design process Legal | Compliance, risk | Regulatory requirements | Data privacy, user consent flowsStep 2: Generate stakeholder-specific communications (20 minutes)For each key stakeholder, ask Claude:“I need to pitch this product idea to [Stakeholder]. Based on this PRD, create a 1-page brief addressing their primary concern of [concern from your table]. Open with the specific value for them, address their likely objection of [objection], and close with a clear ask. Tone should be [professional/technical/strategic] based on their role.”Then you'll have customized one-pagers for your pre-meetings with each stakeholder, dramatically increasing your alignment rate.Step 3: Synthesize feedback (15 minutes)After gathering stakeholder input, ask Claude to help you synthesize:“I got the following feedback from stakeholders: [paste feedback]. Identify: (1) Common themes, (2) Conflicting requirements, (3) Legitimate concerns vs organizational politics, (4) Recommended compromises that might satisfy multiple parties.”This pattern-matching across stakeholder feedback is something AI does really well and saves you hours of mental processing.The Quarterly Planning WorkflowQuarterly or annual planning is where product strategy gets real. You need to synthesize market trends, customer feedback, technical capabilities, and business objectives into a coherent roadmap. AI can accelerate this dramatically.Six weeks before planning:* Start collecting input (customer interviews, market research, competitive analysis, engineering feedback)* Don't wait until the last minuteFour weeks before planning:Dump everything into Claude with this structure:“I'm creating our Q2 roadmap. Context:* Business objectives: [paste from leadership]* Customer feedback themes: [paste synthesis]* Technical capabilities/constraints: [paste from engineering]* Competitive landscape: [paste analysis]* Current product gaps: [paste from your analysis]Generate 5 strategic themes that could anchor our Q2 roadmap. For each theme:* Strategic rationale (how it connects to business objectives)* Key initiatives (2-3 major features/projects)* Success metrics* Resource requirements (rough estimate)* Risks and mitigations* Customer segments addressed”This gives you a strategic framework to react to rather than starting from a blank page.Three weeks before planning:Iterate on the most promising themes:“Deep dive on Theme 3. Generate:* Detailed initiative breakdown* Dependencies on platform/infrastructure* Phasing options (MVP vs full build)* Go-to-market considerations* Data requirements* Open questions requiring research”Two weeks before planning:Pressure-test your thinking:“Play devil's advocate on this roadmap. What are the strongest arguments against each initiative? What am I likely missing? What failure modes should I plan for?”This adversarial prompting forces you to strengthen weak points before your leadership reviews it.One week before planning:Generate your presentation:“Create an executive presentation for this roadmap. Structure: (1) Market context and strategic imperative, (2) Q2 themes and initiatives, (3) Expected outcomes and metrics, (4) Resource requirements, (5) Key risks and mitigations, (6) Success criteria for decision. Make it compelling but data-driven. Tone: confident but not overselling.”Then add your company-specific context, visual brand, and personal voice.The Customer Research WorkflowAI can't replace talking to customers, but it can help you prepare better questions, analyze feedback more systematically, and identify patterns faster.Before customer interviews:“I'm interviewing customers about [topic]. Generate:* 10 open-ended questions that avoid leading the witness* 5 follow-up questions for each main question* Common cognitive biases I should watch for* A framework for categorizing responses”This prep work helps you conduct better interviews.After interviews:“I conducted 15 customer interviews. Here are the key quotes: [paste anonymized quotes]. Identify:* Recurring themes and patterns* Surprising insights that contradict our assumptions* Segments with different needs* Implied needs customers didn't articulate directly* Recommended next steps for validation”AI is excellent at pattern-matching across qualitative data at scale.The Crisis Management WorkflowSomething broke. The site is down. Data was lost. A feature shipped with a critical bug. You need to move fast.Immediate response (5 minutes):“Critical incident. Details: [brief description]. Generate:* Incident classification (Sev 1-4)* Immediate stakeholders to notify* Draft customer communication (honest, apologetic, specific about what happened and what we're doing)* Draft internal communication for leadership* Key questions to ask engineering during investigation”Having these drafted in 5 minutes lets you focus on coordination and decision-making rather than wordsmithing.Post-incident (30 minutes):“Write a post-mortem based on this incident timeline: [paste timeline]. Include:* What happened (technical details)* Root cause analysis* Impact quantification (users affected, revenue impact, time to resolution)* What went well in our response* What could have been better* Specific action items with owners and deadlines* Process changes to prevent recurrence Tone: Blameless, focused on learning and improvement.”This gives you a strong first draft to refine with your team.Common Pitfalls: What Not to Do with AI in Product ManagementNow let's talk about the mistakes I see PMs making with AI tools. Pitfall #1: Treating AI Output as FinalThe biggest mistake is copy-pasting AI output directly into your PRD, roadmap presentation, or stakeholder email without critical review.The result? Documents that are grammatically perfect but strategically shallow. Presentations that sound impressive but don't hold up under questioning. Emails that are professionally worded but miss the subtext of organizational politics.The fix: Always ask yourself:* Does this reflect my actual strategic thinking, or generic best practices?* Would my CEO/engineering lead/biggest customer find this compelling and specific?* Are there company-specific details, customer insights, or technical constraints that only I know?* Does this sound like me, or like a robot?Add those elements. That's where your value as a PM comes through.Pitfall #2: Using AI as a Crutch Instead of a ToolSome PMs use AI because they don't want to think deeply about the product. They're looking for AI to do the hard work of strategy, prioritization, and trade-off analysis.This never works. AI can help you think more systematically, but it can't replace thinking.If you find yourself using AI to avoid wrestling with hard questions (”Should we build X or Y?” “What's our actual competitive advantage?” “Why would customers switch from the incumbent?”), you're using it wrong.The fix: Use AI to explore options, not to make decisions. Generate three alternatives, pressure-test each one, then use your judgment to decide. The AI can help you think through implications, but you're still the one choosing.Pitfall #3: Not IteratingGetting mediocre AI output and just accepting it is a waste of the technology's potential.The PMs who get exceptional results from AI are the ones who iterate. They generate an initial response, identify what's weak or missing, and ask follow-up questions. They might go through 5-10 iterations on a key section of a PRD.Each iteration is quick (30 seconds to type a follow-up prompt, 30 seconds to read the response), but the cumulative effect is dramatically better output.The fix: Budget time for iteration. Don't try to generate a complete, polished PRD in one prompt. Instead, generate a rough draft, then spend 30 minutes iterating on specific sections that matter most.Pitfall #4: Ignoring the Political and Human ContextAI tools have no understanding of organizational politics, interpersonal relationships, or the specific humans you're working with.They don't know that your VP of Engineering is burned out and skeptical of any new initiatives. They don't know that your CEO has a personal obsession with a specific competitor. They don't know that your lead designer is sensitive about not being included early enough in the process.If you use AI-generated communications without layering in this human context, you'll create perfectly worded documents that land badly because they miss the subtext.The fix: After generating AI content, explicitly ask yourself: “What human context am I missing? What relationships do I need to consider? What political dynamics are in play?” Then modify the AI output accordingly.Pitfall #5: Over-Relying on a Single ToolDifferent AI tools have different strengths. Claude is great for strategic depth, ChatPRD is great for structure, Gemini integrates well with Google Workspace.If you only ever use one tool, you're missing opportunities to leverage different strengths for different tasks.The fix: Keep 2-3 tools in your toolkit. Use Claude for important PRDs and strategic documents. Use Gemini for quick internal documentation that needs to integrate with Google Docs. Use ChatPRD when you want more guided structure. Match the tool to the task.Pitfall #6: Not Fact-Checking AI OutputAI tools hallucinate. They make up statistics, misrepresent competitors, and confidently state things that aren't true. If you include those hallucinations in a PRD that goes to leadership, you look incompetent.The fix: Fact-check everything, especially:* Statistics and market data* Competitive feature claims* Technical capabilities and limitations* Regulatory and compliance requirementsIf the AI cites a number or makes a factual claim, verify it independently before including it in your document.The Meta-Skill: Prompt Engineering for PMsLet's zoom out and talk about the underlying skill that makes all of this work: prompt engineering.This is a real skill. The difference between a mediocre prompt and a great prompt can be 10x difference in output quality. And unlike coding or design, where there's a steep learning curve, prompt engineering is something you can get good at quickly.Principle 1: Provide Context Before InstructionsBad prompt:“Write a PRD for an AI tutor”Good prompt:“I'm a PM at an edtech company with 2M users, primarily high school students. We're exploring an AI tutor feature to complement our existing video content library and practice problems. Our main competitors are Khan Academy and Course Hero. Our differentiation is personalized learning paths based on student performance data.Write a PRD for an AI tutor feature targeting students in the middle 80% academically who struggle with science and math.”The second prompt gives Claude the context it needs to generate something specific and strategic rather than generic.Principle 2: Specify Format and ConstraintsBad prompt:“Generate success metrics”Good prompt:“Generate 5-7 success metrics for this feature. Include a mix of:* Leading indicators (early signals of success)* Lagging indicators (definitive success measures)* User behavior metrics* Business impact metricsFor each metric, specify: name, definition, target value, measurement method, and why it matters.”The structure you provide shapes the structure you get back.Principle 3: Ask for Multiple OptionsBad prompt:“What should our Q2 priorities be?”Good prompt:“Generate 3 different strategic approaches for Q2:* Option A: Focus on user acquisition* Option B: Focus on engagement and retention* Option C: Focus on monetizationFor each option, detail: key initiatives, expected outcomes, resource requirements, risks, and recommendation for or against.”Asking for multiple options forces the AI (and forces you) to think through trade-offs systematically.Principle 4: Specify Audience and ToneBad prompt:“Summarize this PRD”Good prompt:“Create a 1-paragraph summary of this PRD for our skeptical VP of Engineering. Tone: Technical, concise, addresses engineering concerns upfront. Focus on: technical architecture, resource requirements, risks, and expected engineering effort. Avoid marketing language.”The audience and tone specification ensures the output will actually work for your intended use.Principle 5: Use Iterative RefinementDon't try to get perfect output in one prompt. Instead:First prompt: Generate rough draft Second prompt: “This is too generic. Add specific examples from [our company context].” Third prompt: “The technical section is weak. Expand with architecture details and dependencies.” Fourth prompt: “Good. Now make it 30% more concise while keeping the key details.”Each iteration improves the output incrementally.Let me break down the prompting approach that worked in this experiment, because this is immediately actionable for your work tomorrow.Strategy 1: The Structured Outline ApproachDon't go from zero to full PRD in one prompt. Instead:* Start with strategic thinking - Spend 10-15 minutes outlining why you're building this, who it's for, and what problem it solves* Get specific - Don't say “users,” say “high school students in the middle 80% of academic performance”* Include constraints - Budget, timeline, technical limitations, competitive landscape* Dump your outline into the AI - Now ask it to expand into a full PRD* Iterate section by section - Don't try to perfect everything at onceThis is exactly what I did in my experiment, and even with my somewhat sloppy outline, the results were dramatically better than they would have been with a single-sentence prompt.Strategy 2: The Comparative Analysis PatternOne technique I used that worked particularly well: asking each tool to do the same specific task and comparing results.For example, I asked all five tools: “Please compose a one paragraph exact summary I can share over DM with a highly influential VP of engineering who is generally a skeptic but super smart.”This forced each tool to synthesize the entire PRD into a compelling pitch while accounting for a specific, challenging audience. The variation in quality was revealing—and it gave me multiple options to choose from or blend together.Actionable tip: When you need something critical (a pitch, an executive summary, a key decision framework), generate it with 2-3 different AI tools and take the best elements from each. This “ensemble approach” often produces better results than any single tool.Strategy 3: The Iterative Refinement LoopDon't treat the AI output as final. Use it as a first draft that you then refine through conversation with the AI.After getting the initial PRD, I could have asked follow-up questions like:* “What's missing from this PRD?”* “How would you strengthen the success metrics section?”* “Generate 3 alternative approaches to the core feature set”Each iteration improves the output and, more importantly, forces me to think more deeply about the product.What This Means for Your CareerIf you're an early or mid-career PM reading this, you might be thinking: “Great, so AI can write PRDs now. Am I becoming obsolete?”Absolutely not. But your role is evolving, and understanding that evolution is critical.The PMs who will thrive in the AI era are those who:* Excel at strategic thinking - AI can generate options, but you need to know which options align with company strategy, customer needs, and technical feasibility* Master the art of prompting - This is a genuine skill that separates mediocre AI users from exceptional ones* Know when to use AI and when not to - Some aspects of product work benefit enormously from AI. Others (user interviews, stakeholder negotiation, cross-functional relationship building) require human judgment and empathy* Can evaluate AI output critically - You need to spot the hallucinations, the generic fluff, and the strategic misalignments that AI inevitably producesThink of AI tools as incredibly capable interns. They can produce impressive work quickly, but they need direction, oversight, and strategic guidance. Your job is to provide that guidance while leveraging their speed and breadth.The Real-World Application: What to Do Monday MorningLet's get tactical. Here's exactly how to apply these insights to your actual product work:For Your Next PRD:* Block 30 minutes for strategic thinking - Write your back-of-the-napkin outline in Google Docs or your tool of choice* Open Claude (or ChatPRD if you want more structure)* Copy your outline with this prompt:“I'm a product manager at [company] working on [product area]. I need to create a comprehensive PRD based on this outline. Please expand this into a complete PRD with the following sections: [list your preferred sections]. Make it detailed enough for engineering to start breaking down into user stories, but concise enough for leadership to read in 15 minutes. [Paste your outline]”* Review the output critically - Look for generic statements, missing details, or strategic misalignments* Iterate on specific sections:“The success metrics section is too vague. Please provide 3-5 specific, measurable KPIs with target values and explanation of why these metrics matter.”* Generate supporting materials:“Create a visual mockup of the core user flow showing the key interaction points.”* Synthesize the best elements - Don't just copy-paste the AI output. Use it as raw material that you shape into your final documentFor Stakeholder Communication:When you need to pitch something to leadership or engineering:* Generate 3 versions of your pitch using different tools (Claude, ChatPRD, and one other)* Compare them for:* Clarity and conciseness* Strategic framing* Compelling value proposition* Addressing likely objections* Blend the best elements into your final version* Add your personal voice - This is crucial. AI output often lacks personality and specific company context. Add that yourself.For Feature Prioritization:AI tools can help you think through trade-offs more systematically:“I'm deciding between three features for our next release: [Feature A], [Feature B], and [Feature C]. For each feature, analyze: (1) Estimated engineering effort, (2) Expected user impact, (3) Strategic alignment with making our platform the go-to solution for [your market], (4) Risk factors. Then recommend a prioritization with rationale.”This doesn't replace your judgment, but it forces you to think through each dimension systematically and often surfaces considerations you hadn't thought of.The Uncomfortable Truth About AI and Product ManagementLet me be direct about something that makes many PMs uncomfortable: AI will make some PM skills less valuable while making others more valuable.Less valuable:* Writing boilerplate documentation* Creating standard frameworks and templates* Generating routine status updates* Synthesizing information from existing sourcesMore valuable:* Strategic product vision and roadmapping* Deep customer empathy and insight generation* Cross-functional leadership and influence* Critical evaluation of options and trade-offs* Creative problem-solving for novel situationsIf your PM role primarily involves the first category of tasks, you should be concerned. But if you're focused on the second category while leveraging AI for the first, you're going to be exponentially more effective than your peers who resist these tools.The PMs I see succeeding aren't those who can write the best PRD manually. They're those who can write the best PRD with AI assistance in one-tenth the time, then use the saved time to talk to more customers, think more deeply about strategy, and build stronger cross-functional relationships.Advanced Techniques: Beyond Basic PRD GenerationOnce you've mastered the basics, here are some advanced applications I've found valuable:Competitive Analysis at Scale“Research our top 5 competitors in [market]. For each one, analyze: their core value proposition, key features, pricing strategy, target customer, and likely product roadmap based on recent releases and job postings. Create a comparison matrix showing where we have advantages and gaps.”Then use web search tools in Claude or Perplexity to fact-check and expand the analysis.Scenario Planning“We're considering three strategic directions for our product: [Direction A], [Direction B], [Direction C]. For each direction, map out: likely customer adoption curve, required technical investments, competitive positioning in 12 months, and potential pivots if the hypothesis proves wrong. Then identify the highest-risk assumptions we should test first for each direction.”This kind of structured scenario thinking is exactly what AI excels at—generating multiple well-reasoned perspectives quickly.User Story GenerationAfter your PRD is solid:“Based on this PRD, generate a complete set of user stories following the format ‘As a [user type], I want to [action] so that [benefit].' Include acceptance criteria for each story. Organize them into epics by functional area.”This can save your engineering team hours of grooming meetings.The Tools Will Keep Evolving. Your Process Shouldn'tHere's something important to remember: by the time you read this, the specific rankings might have shifted. Maybe ChatGPT-5 has leapfrogged Claude. Maybe a new specialized tool has emerged.But the core principles won't change:* Do strategic thinking before touching AI* Use the best tool available for your specific task* Iterate and refine rather than accepting first outputs* Blend AI capabilities with human judgment* Focus your time on the uniquely human aspects of product managementThe specific tools matter less than your process for using them effectively.A Final Experiment: The Skeptical VP TestI want to share one more insight from my testing that I think is particularly relevant for early and mid-career PMs.Toward the end of my experiment, I gave each tool this prompt: “Please compose a one paragraph exact summary I can share over DM with a highly influential VP of engineering who is generally a skeptic but super smart.”This is such a realistic scenario. How many times have you needed to pitch an idea to a skeptical technical leader via Slack or email? Someone who's brilliant, who's seen a thousand product ideas fail, and who can spot b******t from a mile away?The quality variation in the responses was fascinating. ChatGPT gave me something that felt generic and safe. Gemini was better but still a bit too enthusiastic. Grok was... well, Grok.But Claude and ChatPRD both produced messages that felt authentic, technically credible, and appropriately confident without being overselling. They acknowledged the engineering challenges while framing the opportunity compellingly.The lesson: When the stakes are high and the audience is sophisticated, the quality of your AI tool matters even more. That skeptical VP can tell the difference between a carefully crafted message and AI-generated fluff. So can your CEO. So can your biggest customers.Use the best tools available, but more importantly, always add your own strategic thinking and authentic voice on top.Questions to Consider: A Framework for Your Own ExperimentsAs I wrapped up my Loom, I posed some questions to the audience that I'll pose to you:“Let me know in the comments, if you do your PRDs using AI differently, do you start with back of the envelope? Do you say, oh no, I just start with one sentence, and then I let the chatbot refine it with me? Or do you go way more detailed and then use the chatbot to kind of pressure test it?”These aren't rhetorical questions. Your answer reveals your approach to AI-augmented product work, and different approaches work for different people and contexts.For early-career PMs: I'd recommend starting with more detailed outlines. The discipline of thinking through your product strategy before touching AI will make you a stronger PM. You can always compress that process later as you get more experienced.For mid-career PMs: Experiment with different approaches for different types of documents. Maybe you do detailed outlines for major feature PRDs but use more iterative AI-assisted refinement for smaller features or updates. Find what optimizes your personal productivity while maintaining quality.For senior PMs and product leaders: Consider how AI changes what you should expect from your PM team. Should you be reviewing more AI-generated first drafts and spending more time on strategic guidance? Should you be training your team on effective AI usage? These are leadership questions worth grappling with.The Path Forward: Continuous ExperimentationMy experiment with these five AI tools took 45 minutes. But I'm not done experimenting.The field of AI-assisted product management is evolving rapidly. New tools launch monthly. Existing tools get smarter weekly. Prompting techniques that work today might be obsolete in three months.Your job, if you want to stay at the forefront of product management, is to continuously experiment. Try new tools. Share what works with your peers. Build a personal knowledge base of effective prompts and workflows. And be generous with what you learn. The PM community gets stronger when we share insights rather than hoarding them.That's why I created this Loom and why I'm writing this post. Not because I have all the answers, but because I'm figuring it out in real-time and want to share the journey.A Personal Note on Coaching and ConsultingIf this kind of practical advice resonates with you, I'm happy to work with you directly.Through my pm coaching practice, I offer 1:1 executive, career, and product coaching for PMs and product leaders. We can dig into your specific challenges: whether that's leveling up your AI workflows, navigating a career transition, or developing your strategic product thinking.I also work with companies (usually startups or incubation teams) on product strategy, helping teams figure out PMF for new explorations and improving their product management function.The format is flexible. Some clients want ongoing coaching, others prefer project-based consulting, and some just want a strategic sounding board for a specific decision. Whatever works for you.Reach out through tomleungcoaching.com if you're interested in working together.OK. Enough pontificating. Let's ship greatness. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit firesidepm.substack.com
Join us as we explore the power of story telling for entrepreneurs! Learn essential business tips and how to adopt the right entrepreneur mindset. Discover how a creative strategist can leverage branding and marketing digital to grow your business with compelling stories.Jake Isham is a filmmaker-turned-brand strategist and creative director who helps founders and entrepreneurs turn their expertise into authority through powerful storytelling. Over the past decade, Jake has worked with more than 150 entrepreneurs and companies— including Grant Cardone, Callaway, 5.11 Tactical, and Travis Mathew—creating content that's generated over 1 billion views online. Jake focuses on blending his background in filmmaking with deep marketing strategy, with creating digital shows and social media content for CEOs and entrepreneurs to cut through the noise by crafting content that builds trust, drives visibility, and creates true omnipresence across platforms.Whether scaling a founder-led brand or launching a thought leadership show, Jake brings a unique creative lens and proven playbooks that turn storytelling into growth.Company: Creative MindsWebsite: https://digitalshow.creativemindsofficial.com/ Email: create@creativemindsofficial.com Social Media:LinkedIN - https://www.linkedin.com/in/jakeisham/ Instagram - https://instagram.com/Jakecreativemarketing Remember to SUBSCRIBE so you don't miss "Information That You Can Use." Share Just Minding My Business with your family, friends, and colleagues. Engage with us by leaving a review or comment on my Google Business Page. https://g.page/r/CVKSq-IsFaY9EBM/review Your support keeps this podcast going and growing. Visit Just Minding My Business Media™ LLC at https://jmmbmediallc.com/ to learn how we can help you get more visibility on your products and services.
How This Is Building Me, hosted by world-renowned oncologist D. Ross Camidge, MD, PhD, is a podcast focused on the highs and lows, ups and downs of all those involved with cancer, cancer medicine, and cancer science across the full spectrum of life's experiences. In this episode, Dr Camidge sat down with Keith Singer, the founder and executive director of Catch It In Time. Camidge and Singer discussed how Singer's background in broadcasting and cable television has led to a career in promoting cancer awareness. Although Singer initially wanted to be an astronaut, a decline in aerospace engineering jobs during the 1970s and a love for the technical side of high school theater led Singer toward television. He left college early and started his career in Cincinnati, first running a boom microphone and later directing newscasts. Singer explained the career hurdles he faced, noting that they led to opportunities for him to hone his skills and exercise creative freedom. In the mid-1980s, a project involving a new pacemaker sparked Singer's interest in using video for health care education. This fascination led him to co-create an innovative platform that broadcast medical programming for physician continuing medical education. Driven by seeing friends and family struggle with cancer, Singer founded the nonprofit Catch It In Time in 2011. His key communication strategy is that cancer should be the supporting actor, not the lead, allowing stories to appeal to targeted audiences based on their hobbies or professions, with cancer awareness as the secondary message. Catch It In Time is currently developing The User's Guide to Oncology, a software-based program that uses gaming technology to guide patients with lung cancer, providing essential information to help them have better conversations with their care teams. Singer stressed the importance of short video content for garnering views for this type of content. Notably, Catch It In Time recently produced a song titled "Breathe Again" by Lilliana De Los Reyes. "Breathe Again" can be found on all major streaming platforms, and all proceeds are dedicated to cancer awareness and research.
Sascha is joined by Georgie Mackay as they pick over the Sao Paulo E-Prix, looking at Formula E's usual raft of bafflingly inconsistent penalties for minor things, along with a truly justified penalty for dangerous driving. They also discuss the class act that is Jake Dennis, where Cupra Kiro go from here, and whether Lucas di Grassi really is still useful to have around a garage.There's also some personal stuff at the start from the host, but it doesn't last long, so that's okay I guess.Song: Krezus & surreal_dvd - FirefliesMusic provided by NoCopyrightSoundsFree Download/Stream: http://ncs.io/firefliesWatch: http://ncs.lnk.to/firefliesAT/youtube
Luke's CE Hypothesis Template Luke Floyd breaks down how he stopped “spraying and praying” and started winning large enterprise deals by tracking where urgency already exists. Instead of chasing logos or building volume-based cadences, he prioritizes the 20 accounts most likely to face a compelling event, builds horizontal plays that don't sound generic, and positions himself “on the bench” before the need arises. Learn how to filter your territory like an investor, predict where opportunity will occur, and become the first call when timing hits. If you want to generate pipeline without brute-force activity—and win larger deals faster—this is the framework. These Courses Will Get You to President's Club
A tale that reads almost unbelievable? Check. Compelling personal reasons driving someone to speak out about things that were previously unspeakable? Check. A great battle between intergalactic species? Check. All the makings of a great season arc for Star Trek: Strange New Worlds, but being told as if it is our reality? Check. I read to you the full statement from an alleged whistleblower that they posted on the UFO subreddit. Here's the link to read: https://www.reddit.com/r/UFOs/comments/1p92xe7/you_wanted_disclosure_i_am_a_whistleblower/ Find my tour dates and more at my website: http://www.ryansingercomedy.com/ Commercial Free episodes here: https://www.patreon.com/c/ryansinger SpectreVision Radio is a bespoke podcast network at the intersection between the arts and the uncanny, featuring a tapestry of shows exploring creativity, the esoteric, and the unknown. We're a community for creators and fans vibrating around Learn more about your ad choices. Visit megaphone.fm/adchoices
Grief is not just sadness. It's a doorway to joy, connection, and even life-changing impact.Two women who know loss deeply pull back the curtain on what it means to heal, lead, and inspire after heartbreak. You'll hear what it takes to find your voice while grieving, and how sharing your story can ignite hope in countless others. Their stories go beyond loss and reveal a powerful, uplifting path forward.Discover how a single speech or book can spark real transformation. You'll learn secrets to overcoming the fear of judgment, and why your message matters—even if you think it's been told before. Listen as these leaders share connections made, stages reached, and the ripple effect their words have had around the world.Here's what you'll learn:How to bring light to grief, and why this shift helps you support yourself and others in powerful waysTurning your story into a message people remember, so you inspire action and positive changeStanding on the right stage, big or small can impact audiences you never imaginedOvercoming your fear of judgment and how to finally share your truth and help more peopleUsing books and speaking as your platform, so your message reaches hearts and changes lives far beyond your own circleYour words might just be the answer someone else is searching for.*****Craft your Compelling, Captivating, and Converting speech. Take $250 off with code BIDLISTENER at https://speakandstandout.com/offer-indss *****Links and resources mentioned in this episode:Grab the FREE resource Directory of Places to Speak https://SpeakAndStandOut.com/giftFollow me on Instagram https://instagram.com/laurieann.murabitoClick and read more into over on my website. https://SpeakAndStandOut.comIf you're looking for support to grow your business faster, get fully booked and profitable, book a call to explore if you'd be a good fit for one of my programs. schedule a call at. https://speakandstandout.com/speaker-successLinks for our Guest: Website: https://www.mariealessi.comSocial Media: LI: https://linkedin.com/in/marie-alessiInsta: https://instagram.com/mariebeyondgriefFB: https://facebook.com/MarieAlessiPublicFigureYouTube: https://youtube.com/@MarieAlessiSubstack:
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Compelling people with arguments? Wrong to seek justice? Apologetics in Thanksgiving dinner? Join us for this Thanksgiving Mailbag edition of Called to Communion with Dr. David Anders.
Discover why multichannel marketing drives real revenue for small businesses. We break down the data behind customer spending, brand recall, and strategic channel selection - plus practical tips for managing multiple platforms without burning out your team. Redwood Basin Digital Media LLC City: San Jose Address: 6933 Rodling Dr Website: https://redwoodbasin.clientcabin.com
John Maytham is joined by Louise Penny, the award-winning author behind the beloved Three Pines series. We’ll explore how she keeps Gamache fresh after 20 novels, the inspiration behind The Black Wolf, and whether this shift toward political thriller signals a new era for the series. Presenter John Maytham is an actor and author-turned-talk radio veteran and seasoned journalist. His show serves a round-up of local and international news coupled with the latest in business, sport, traffic and weather. The host’s eclectic interests mean the program often surprises the audience with intriguing book reviews and inspiring interviews profiling artists. A daily highlight is Rapid Fire, just after 5:30pm. CapeTalk fans call in, to stump the presenter with their general knowledge questions. Another firm favourite is the humorous Thursday crossing with award-winning journalist Rebecca Davis, called “Plan B”. Thank you for listening to a podcast from Afternoon Drive with John Maytham Listen live on Primedia+ weekdays from 15:00 and 18:00 (SA Time) to Afternoon Drive with John Maytham broadcast on CapeTalk https://buff.ly/NnFM3Nk For more from the show go to https://buff.ly/BSFy4Cn or find all the catch-up podcasts here https://buff.ly/n8nWt4x Subscribe to the CapeTalk Daily and Weekly Newsletters https://buff.ly/sbvVZD5 Follow us on social media: CapeTalk on Facebook: https://www.facebook.com/CapeTalk CapeTalk on TikTok: https://www.tiktok.com/@capetalk CapeTalk on Instagram: https://www.instagram.com/ CapeTalk on X: https://x.com/CapeTalk CapeTalk on YouTube: https://www.youtube.com/@CapeTalk567 See omnystudio.com/listener for privacy information.
Learn how to craft retirement announcements that honor departing employees while managing smooth transitions. Discover essential elements, timing strategies, and distribution tactics that maintain professional relationships and organizational reputation during key personnel changes. More info at https://pressreleasezen.com/how-to-write-a-retirement-press-release-announcement-sample-template-example/ Press Release Zen City: London Address: 15 Harwood Road Website: https://pressreleasezen.com/
The Show: @ghostdiverspod Niamh: @foxmomnia.exportaud.io Connor: @rabbleais.exportaud.io Export Audio Network: exportaud.io Ghost Divers: exportaud.io/ghostdivers Pondering Pootan: exportaud.io/pootan Ornate Stairwells: exportaud.io/ornatestairwells Around the Long Fire: abnormalmapping.com/longfire Check out our official schedule at exportaud.io/divingschedule! This podcast is powered by Pinecast.
Join Rob this week as he's back with a new Solo Spooky Story! This week, we are talking about the Balornock Poltergeist. This case has been described as having as much evidence as the Enfield Poltergeist, and one of Scotland's most compelling hauntings to date! Was this really a case of a poltergeist haunting a family, or is there some other explanation??Let us know what you think of this!All our links here - https://www.linktr.ee/spookyafMusic: Dank Halloween by Shane Ivers - https://www.silvermansound.com Hosted on Acast. See acast.com/privacy for more information.
We continue in Acts chapter 16 - learning this time from the first Christian convert in Europe ... a woman, and a business woman at that! Amazing.
In this episode, host Frances Hayes sits down with Crystal Powers, DWFI and Nebraska Water Center's water and cropping systems extension educator, to discuss why the most revolutionary science can only drive change if it's communicated effectively. Crystal and her colleague, Ann Briggs, at the Nebraska Water Center, created the "Beyond the Data" workshop, which aims to transform researchers and conservation professionals from data presenters into compelling storytellers. We explore the critical skills scientists need today, including the importance of audience empathy and tackling the barriers created by academic jargon. Crystal offers essential insights on communicating complex trade-offs in water management, building trust with the agricultural community and framing research on challenging topics. If you're a researcher, practitioner or stakeholder in water and food security, this episode offers insights for ensuring your science moves beyond the lab and into real-world policy and action.
Anchored in the Word Morning Reflection: Season 4 Episode 224 The Certainty and Power of the Gospel: Compelling Luke 1:1-4 #morningreflections #gospel #Luke #Conclusion
Is this the week the Texans' run-game optimism actually turns into something real? We dig into what needs to click and why this matchup might finally deliver. The Rockets take on the Cavs tonight, and Reggie has one very specific reason he's fired up about it. And for the QOTD, we're asking: What's something you believe — even if you've got zero proof to back it up?
All links and images can be found on CISO Series. This week's episode is hosted by David Spark, producer of CISO Series and Andy Ellis (@csoandy), principal of Duha. Joining them is our sponsored guest, Nathan Hunstad, director, security, Vanta. In this episode: Metrics that matter Testing for real AI as an assistant Intelligence without context Huge thanks to our sponsor, Vanta Vanta automates key areas of your GRC program—including compliance, risk, and customer trust—and streamlines the way you manage information. A recent IDC analysis found that compliance teams using Vanta are 129% more productive. Get back time to focus on strengthening security and scaling your business at vanta.com/ciso
“We're at times where a lot of the arts are really suffering in multiple countries with funding and cost of living. Understandably, people come for the arts, but our job is at times to hold a mirror to society. We can learn a huge amount. It can really change everyone's perspective. So look, it could be escapism, and we all need that at times, but it also can have something that fundamentally can't be enacted just through journalism at times. I think when you dramatize something, it can reach the very core of an audience.”Today, we'll be talking about the intense emotional toll of modern life, and how the deepest secrets often hide behind the most polished facades. My guests have dedicated their careers to crafting psychological dramas. Nigel Marchan tis the Managing Director and an Executive Producer at Carnival Films, the powerhouse behind some of television's most beloved and intricate dramas, from Downton Abbey to the television adaptation of The Day of Jackal. Megan Gallagheris a writer who understands the delicate mechanics of suspense and the human heart. She created and wrote the critically acclaimed series Borderliner, and most recently, the BBC thriller Wolf.They've joined forces for the new limited series, All Her Fault (now streaming on Peacock). It's an anxiety-inducing thriller adapted from Andrea Mara's novel and the show plunges us into the frantic world of a wealthy working mother, Marissa Irvine, after her five-year-old son disappears. Starring Sarah Snook in her first television role since Succession, the series starts with a rupture when Marissa's son Milo is kidnapped and ripples into many lives, exploring momshaming, the guilt, blame, and sacrifice of motherhood. And what happens when domestic bliss turns to domestic misery.Episode Websitewww.creativeprocess.info/podInstagram:@creativeprocesspodcast@carnivalfilmsX: @carnival_filmsFacebook: Carnival Films
In this episode, Jane is joined by Daniel Hakim, founder and CEO of the Club of United Business (CUB). Daniel launched CUB at just 23 years old and has since built it into one of Australia’s most vibrant communities for business owners who want to grow, connect, and genuinely enjoy networking.This week’s business review focuses on Muun Skincare, a Korean skincare brand founded by Cindy, who left her full-time job to launch and scale the company. The episode takes a deep dive into Muun’s social media, website, and content strategy, offering honest, actionable insights to help strengthen the brand.By the end of this episode, you'll learn: How to fix website and messaging issues that may be blocking customer conversions. How to use social media and UGC to build trust, validation, and stronger sales. Where to focus marketing spend, including whether expanding into Meta ads, email marketing, or other channels is worthwhile. Want your business featured on the pod? Send us a 30 to 90 second video telling us about your brand and how we can help. Email your video to hello@thelazyceo.com.Connect with us:Follow The Lazy CEO podcast: @thelazyceo_podcast @thelazyceopodStay updated with Jane Lu: @thelazyceoConnect with Daniel Hakim: @the.danielhakimSee omnystudio.com/listener for privacy information.
Steve Wood explains the powerful end-times deception described in Revelation 13, focusing on the rise of the Antichrist, the False Prophet, and their worldwide counterfeit signs and wonders. Learn how the Beast's fake “resurrection,” the False Prophet's “mega signs,” and global spiritual deception could mislead even Christians—and why Scripture and Sacred Tradition must guide discernment in the last days. A clear, timely warning for anyone studying biblical prophecy and the end times. For more resources, visit us online at www.BibleforCatholics.com.
Seth and Sean dive into the most compelling QB situations in college football at the moment, what Nick Caley said was happening at Right Guard vs the Jags, and dive into the most intriguing prospective free agents that could be a fit for the Texans.
Hey Murder Most Irish fans. Check out GoLoud's brand new Irish true crime series Lines of Enquiry.The podcast is presented by retired Garda detective John Sweetman, who spent decades working on some of Ireland's most complex and shocking investigations. Each episode revisits a real case from high-profile murders to disappearances that baffled detectives for years.In this short trailer, John shares what listeners can expect from the series and why he's decided to tell these stories now.Listen to Lines of Enquiry — available now wherever you get your podcasts.Listen here: https://open.spotify.com/episode/3EzGXohKAgAo9iu9ADiHgU?si=5cFEye46T--tg2XYODt4mA&nd=1&dlsi=6056134236a24ed1
If you do what all your competitors do, you'll be an also ran.Doesn't mean you won't write a decent proposal, but it does mean you won't appear any different.But it's not that hard to stand out from your competitors by writing better proposals.In this training, you'll learn:• Why starting early matters most• Being success must begin with being clear and compliant• Compelling requires you identifying more than explicit paint points or objectives___________________________________
Will compelling visuals in the 1st Grader Shoots Teacher Trial impact the jury? The evidence includes bodycam footage from the shooting response and a demonstration of Abby Zwerner's compromised hand strength. Plus, Terence Crosbie faces sentencing.#CourtTV - What do YOU think?Binge all episodes of #OpeningStatements here: https://www.courttv.com/trials/opening-statements-with-julie-grant/Watch the full video episode here: https://youtu.be/3XfefBpiPxIWatch 24/7 Court TV LIVE Stream Today https://www.courttv.com/Join the Investigation Newsletter https://www.courttv.com/email/Court TV Podcast https://www.courttv.com/podcast/Join the Court TV Community to get access to perks:https://www.youtube.com/channel/UCo5E9pEhK_9kWG7-5HHcyRg/joinFOLLOW THE CASE:Facebook https://www.facebook.com/courttvTwitter/X https://twitter.com/CourtTVInstagram https://www.instagram.com/courttvnetwork/TikTok https://www.tiktok.com/@courttvliveYouTube https://www.youtube.com/c/COURTTVWATCH +140 FREE TRIALS IN THE COURT TV ARCHIVEhttps://www.courttv.com/trials/HOW TO FIND COURT TVhttps://www.courttv.com/where-to-watch/This episode of the Opening Statements Podcast is hosted by Julie Grant, produced by Eric Goldson, and edited by Autumn Sewell. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Disappointed in humanity, three pages of notes, and Megan Lynch on her compelling new AI story!- h1 full 2197 Thu, 30 Oct 2025 20:29:12 +0000 P4YR5yJLw2vjSn5AR0Hsum8bMja5c54I comedy,religion & spirituality,society & culture,news,government The Dave Glover Show comedy,religion & spirituality,society & culture,news,government Disappointed in humanity, three pages of notes, and Megan Lynch on her compelling new AI story!- h1 The Dave Glover Show has been driving St. Louis home for over 20 years. Unafraid to discuss virtually any topic, you'll hear Dave and crew's unique perspective on current events, news and politics, and anything and everything in between. © 2025 Audacy, Inc. Comedy Religion & Spirituality Society & Culture News Government False
Romans 12:1–2 Every moment of every day is a window of opportunity to worship God. In this message on Romans 12:1–2, Pastor Chuck Swindoll urges believers to follow Paul's command to offer themselves as living sacrifices to God. What does that mean? How can we find meaning and purpose through obedience to God's will? Let's find out! Consecrate your life to God. Determine to think biblically and act accordingly. Allow God to transform your mind and heart as you follow His commands. You won't ever be the same!
Romans 12:1-2 / October 27-28, 2025 In this message on Romans 12:1–2, Pastor Chuck Swindoll urges believers to follow Paul's command to offer themselves as living sacrifices to God. What does that mean? How can we find meaning and purpose through obedience to God's will? Let's find out! From the Series: Romans: The Christian's Constitution read more
The Power of Purpose-Driven Storytelling: Expert Insights from Renee FrojoIn this episode of The Thoughtful Entrepreneur, host Josh Elledge interviews Renee Frojo, Founder of A Good Reputation and a leading brand storyteller and content strategist. Renee shares her journey from journalism to entrepreneurship and explains how purpose-driven storytelling helps brands build emotional connections, inspire loyalty, and stand out in a crowded marketplace. Her insights empower business owners and marketers to create narratives that not only attract attention but also drive authentic engagement and trust.Building an Authentic Brand Through StorytellingRenee's career began in journalism, where she learned the value of clarity, truth, and empathy in communication—skills that now fuel her approach to brand storytelling. She believes that every business has a deeper purpose beyond its products or services, and uncovering that “why” is key to building lasting resonance with customers. Through workshops, interviews, and strategic messaging, Renee helps clients craft stories that humanize their brands and communicate meaning with consistency and confidence.She emphasizes that storytelling is not about marketing spin—it's about emotional truth. By sharing real experiences and values, businesses can inspire action without relying on sales-driven language. Renee illustrates this through client success stories, such as a small bakery that turned its founder's personal journey into a powerful brand mission about resilience and second chances.Renee also encourages entrepreneurs to prioritize rest and intentional reflection as part of the creative process. Taking time to recharge—something she personally practices through travel and mindfulness—fuels fresh perspectives and long-term creativity. Building a purposeful business means designing space for both inspiration and sustainability.About Renee FrojoRenee Frojo is a brand storyteller, content strategist, and founder of A Good Reputation, where she helps purpose-driven companies clarify their messaging, strengthen their reputations, and tell stories that connect deeply with their audiences. Drawing from her background in journalism and marketing, she bridges authenticity and strategy to help brands grow through the power of story.About A Good ReputationA Good Reputation is a strategic storytelling consultancy that works with entrepreneurs, startups, and established brands to develop authentic narratives, content strategies, and messaging frameworks. The firm's mission is to help businesses communicate with empathy and purpose, fostering connection and credibility in every story they tell. Learn more at agoodreputation.com.Links Mentioned in This EpisodeRenee Frojo on LinkedInA Good Reputation WebsiteKey Episode HighlightsThe importance of uncovering your brand's “why” to create deeper connections.Storytelling as a tool for authenticity, not just marketing.How rest and reflection enhance creativity and business sustainability.The role of emotional truth in building customer trust.Why brands should focus on meaning and mission over constant selling.ConclusionRenee Frojo's approach reminds us that effective branding starts with empathy, self-awareness, and storytelling rooted in purpose. When businesses tell stories that reflect their values and impact, they don't just stand out—they inspire...
Romans 12:1–2 Every moment of every day is a window of opportunity to worship God. In this message on Romans 12:1–2, Pastor Chuck Swindoll urges believers to follow Paul's command to offer themselves as living sacrifices to God. What does that mean? How can we find meaning and purpose through obedience to God's will? Let's find out! Consecrate your life to God. Determine to think biblically and act accordingly. Allow God to transform your mind and heart as you follow His commands. You won't ever be the same!
Romans 12:1-2 / October 27-28, 2025 In this message on Romans 12:1–2, Pastor Chuck Swindoll urges believers to follow Paul's command to offer themselves as living sacrifices to God. What does that mean? How can we find meaning and purpose through obedience to God's will? Let's find out! From the Series: Romans: The Christian's Constitution read more
Romans 12:1-2 / October 27-28, 2025 In this message on Romans 12:1–2, Pastor Chuck Swindoll urges believers to follow Paul's command to offer themselves as living sacrifices to God. What does that mean? How can we find meaning and purpose through obedience to God's will? Let's find out! From the Series: Romans: The Christian's Constitution read more
Fear of public speaking is simply a signal that you care.It's not a stop sign on the road to your next opportunity. Everyone feels butterflies before stepping up to the mic. The difference is how you use that energy. Most avoid the stage.What if your past failures could fuel your future success? Learn how to flip fear on its head, no matter if you're just starting out or haunted by a slip-up from your speaking past.Here's what you'll learn:How to reframe fear and nerves into excitement, so you perform at a higher level when it matters mostSteps to normalize fear as part of the speaking journey, so you won't let nerves sabotage your next big opportunityStrategies for coming back after a failed speech or criticism, so you bounce forward instead of shrinking backThe most powerful way to build lasting confidence before you even walk on stage, so you look and sound like a proWhen you face your fears, doors open and the spotlight finds you, say yes, and become in demand.*****Craft your Compelling, Captivating, and Converting speech. Take $250 off with code BIDLISTENER at https://speakandstandout.com/offer-indss *****Links and resources mentioned in this episode:Get your copy of 17 Magic Phrases at https://SpeakAndStandOut.com/MagicGrab the FREE resource Directory of Places to Speak https://SpeakAndStandOut.com/DirectoryFollow me on Instagram at https://instagram.com/laurieann.murabitoClick and read more over on my website. https://SpeakAndStandOut.comIf you're looking for support to grow your business faster, get fully booked and profitable, book a call to explore if you'd be a good fit for one of my programs. schedule a call at. https://speakandstandout.com/speaker-success