Supercharging Business Success

Show Notes: Agatha Wright is the founder of Fluxus Haus Inc., an organization that focuses on impactful collaborations to break down barriers and support historically marginalized communities and individuals. Agatha's background in art and her commitment to diversity, equity, and inclusion have shaped the core values of Fluxus Haus Inc.. The organization works with a diverse and robust artist roster, collaborating partners, and both emerging and established nonprofit organizations. They strive to serve historically divested communities, recognizing the importance of addressing inequities and focusing on those who have been historically overlooked. Fluxus Haus Inc. helps clients overcome barriers to grant funding by providing personalized support, demystifying the grant application process, and emphasizing the importance of documentation and compliance. Agatha shares some common problems faced by organizations and artists seeking grant funding. One major barrier is the lack of access to resources and knowledge required to submit compelling grant applications. Many applicants struggle with technical aspects such as internet access, administrative capabilities, and support documentation. Another challenge is understanding the different platforms and requirements in the grant world. Agatha highlights the importance of building relationships, conducting research, and demystifying the application process. She also emphasizes the need for representation, comprehensive team building, and ongoing assessments to ensure program effectiveness. Agatha's personalized approach, industry knowledge, and dedication to staying current with trends and opportunities set her apart from competitors in the grant writing field. Company site: fluxushaus.org  

What You'll Learn From This Episode:In this episode of "Supercharging Business Success", host Bill Prater interviews Emmanuel Rose, a marketing expert and founder of Strategic e-Marketing, about authentic marketing to Generation Z. Emmanuel shares his experience in helping manufacturing companies achieve business success by bringing them up to speed with modern marketing strategies. He identifies the common problem of these companies having a book of business but not fully allocating marketing dollars, resulting in a gap in their marketing efforts. Emmanuel also highlights the mistakes that companies make when trying to solve this problem internally. He suggests making the CEO the primary influencer to create a week's worth of content to push out to various platforms.Related Links and Resources:Emanuel's Gift to you:Champions 90 Challenge:Use coupon code "Prater" for free workbook (just pay shipping).In the AUTHENTICITY workbook, I review the demographics of Generation Z, explore successful marketing campaigns that were explicitly directed at Generation Z, and dive into developing a market.Summary:Emanuel Rose was born and raised on the West Coast of the United States. He has spent over three decades earning a reputation in cutting-edge marketing. A renowned expert in the field, Emanuel specializes in branding, advertising, and day-to-day operations at his digital agency, Strategic eMarketing. His passion lies in helping companies achieve business success from the bottom to the top. Emanuel's unique approach to marketing strategies has resulted in countless clients reaching their goals.Emanuel Rose is an accomplished author and marketing expert. He is the author of several books including the Authenticity series which include:In "Authenticity-Marketing to Generation Z", Emanuel dives into the demographics of Generation Z and explores successful marketing campaigns that hit the bullseye with this generation. He guides readers through the process of developing a fully-fledged marketing plan and web presence that will make them a pro at reaching both Business to Business (B2B) and Business to Consumer (B2C) campaigns. With his extensive experience in marketing, Emanuel offers practical insights and actionable strategies for businesses to achieve marketing success in the digital age."The Social Media Edge" is a guide for executives to leverage the social CEO, employee advocacy and social media to boost their brand image. The book covers topics such as understanding the role of employee advocacy, the social CEO phenomenon, building a social media advocacy program for employees, creating content, best practices, measuring success, and success stories. It also provides insights on developing effective content strategies, using paid social ads, internal communications, creating a social media policy, analyzing and optimizing performance, and using video to enhance employee advocacy.“Authentic Marketing in the Age of AI” is a guide for marketers looking to create effective marketing strategies in the era of AI. The book covers topics such as understanding authentic marketing, the impact of AI on marketing, building authentic marketing strategies, engaging customers authentically, measuring the effectiveness of marketing efforts, overcoming challenges, and leveraging AI tools. It provides practical insights and strategies for marketers to stay ahead of the curve and achieve marketing success in the age of AI.

What You'll Learn From This Episode:In this episode of "Supercharging Business Success," host Bill Prater interviews hiring expert Steven Goldberg about how to take the guesswork out of hiring in just seven minutes. Goldberg discusses his experience in assisting companies in hiring the right person for the job and the common mistakes that companies make in the hiring process. He also provides valuable tips and advice on how to hire the right fit for the job and offers a free gift to listeners. Goldberg emphasizes the importance of having the right person in the job to deliver quality and quantity of products and services expected by customers.Related Links and Resources:Stephen's Gift to you:A free test run of the PXT Select psychometric assessment tool http://www.optimusperformance.ca/PXT_Select/#introSummary:For more than 25 years, Stephen Goldberg has been assisting companies in hiring the best person for the job by taking the guesswork out of hiring. Utilizing the PXT Select assessment tool, he provides the data to select the best person for the job, not just the most skilled. Having the right person in the job enables the organization to deliver both the quantity and quality of products and services expected by customers. Stephen grew up working in a successful family business and went from weekend order picker to director of sales. Along the way he discovered his love of learning and his interest in people and business. This led him to transition into the work he does today, working directly with business owners of companies from 10-200 employees.Learn more here: http://www.optimusperformance.ca

What You'll Learn From This Episode:Oh crap, I really gotta become a business owner.Most new entrepreneurs don't know how to totally shift from an employee mindset to a business owner mindset. It's a massive leap.Personal branding are the stories that people tell about you when you're not in the room. So you need to be putting out social content, pick one platform and go all in on the freaking platform.Related Links and Resources:Donnie's Gift to you:Champions 90 Challenge:Building a business is hard and the mental beat-down is real. You walked away from a career no longer able to be confined by a corporate structure.The stress of finding clients, delivering what you sell, and keeping your head in the game is crazy hard.You work long hours always thinking about the business and then feel guilty when you should be spending time with the family. You can't stop thinking about the bills and the people who are counting on you.Get yours here: https://successchampionnetworking.com/champions-90/Summary:Donnie Boivin is is a five-time Best Selling Author and an entrepreneur and serves as CEO and Founder of Success Champions and Success Champion Networking. Donnie is considered one of the leading global minds on sales, business development, and business growth. Donnie is a community builder at heart — he builds champions.Today he helps small business owners leverage sales and business development to grow and then scale their business through Success Champion Networking, Badass Business Summit, Champions Table Masterminds, and the Champions 90 Challenge.Learn more here: https://successchampionnetworking.com/

What You'll Learn From This Episode:Why most fall prey to the next shiny penny and why it is the biggest mistake you can make when trying to build your brand.they've got to look at their point of differentiation. What is it that sets them apart from everybody else doing the exact same thing that they're doing to the exact same people they're doing it to?You can have a great photo shoot, nice slick logo, perfect tagline, right? But a brand is not just those three things. We look at 77 different criteria, and those are designed to produce a purposeful. and profitable per personal brand, and that's really what sets us apart from everybody else.Related Links and Resources:Tonya and Michael's Gift to you:The Ultimate Guide to a Profitable Personal Brand, and you can go to https://www.brandfaceforexperts.com/guide to grab that beautiful book.Summary:Tonya Eberhart and Michael Carr are international bestselling authors, hosts of the Be Bold Branding Podcast, and partners in BrandFace®, the most comprehensive personal brand-building system across the globe. They have helped and inspired thousands of Coaches, Creators and Experts to define, develop, and display a profitable personal brand so they can “change how they're seen and charge what they're worth”.  Their mantra is "People don't do business with a logo. They do business with a person."Learn more here: https://brandfacestar.com/discussyourbrandindustry

What You'll Learn From This Episode:Big Mistake: Too much planning before starting up. You need to start and course correct later.You need to kind of figure out these goals in advance so then you can go back after three months, six months, or whatever time period, and be able to see if it's working or not.Subscribe to five different shows and for the next 30 days, listen to those shows. Write down what you like about 'em. Write down what you don't like about it, and you're going to get a really good feel for podcasting.Related Links and Resources:Sunny's Gift to you:Short PDF outlining the benefits of doing a podcast for your business.Get yours here: https://independentpodcast.network/training/5-ways-podcasts-can-grow-your-business/Summary:Sunny Gault is passionate about helping professionals achieve their podcasting goals. In 2005, she started her first podcast in her backyard. Her show was discovered by a popular video-sharing site which earned her a job and launched her podcasting career. Since then, Sunny has been involved in every aspect of podcasting- from concept and creation to launching her own podcast networks. Sunny is currently the Founder and CEO of Independent Podcast Network which provides independent podcasters with expert tools and resources to stay competitive. Sunny also explains how to master the 5 Ps of Podcasting with her free online podcast courses! Her most recent podcast, Podcast Your Business, teaches entrepreneurs how to have a successful podcast that benefits their business. Prior to podcasting, Sunny was an award-winning broadcast journalist, having worked at television and radio stations across the country. Sunny lives in San Diego, California with her husband and their four children.Learn more here: https://independentpodcast.network

What You'll Learn From This Episode:Entrepreneurs, for the most part are, are struggling, suffering, making sacrifices, and typically are stressed out, burnt out, and essentially have no time for anything.Entrepreneurs are going so fast that they're actually missing out on the joy of actually having their business—their original objective.The solution is to schedule quiet time, at least 15 minutes each day, and make a commitment to actually do it.Related Links and Resources:Ken's Gift to you:Free Masterclass Training...“3 Secrets preventing you from adapting and pivoting right now!”Get your's here: https://adaptandpivotnow.com/Summary:Ken Attard is the founder of Mindset Malta. After successfully working with various clients over the span of 15 years, Ken now specializes as a Mindset Consultant specifically helping Frustrated Entrepreneurs to Adapt and Pivot using his proprietary Arc Method allowing them to have more free time, guaranteed.Helping you shift your Mindset to create the results that you desire is without a doubt one of his biggest passions in life. Ken brings to the stage his personal experiences not only as a Mindset Consultant, but also as an Entrepreneur, Father and human being like the rest of this planet. He has a firm belief that life is not meant to be difficult or a continuous struggle, but is meant to be fun and flowing, full of new experiences that are fruitful, abundant and inspiring. His fun and easy-going manner comes through in the way he conveys his message which allows you to feel at ease, be empowered and ultimately get the results you want.Learn more here: https://adaptandpivotnow.com/

What You'll Learn From This Episode:Big Mistake: Only looking inside of your industry.Think about whatever your ideal day looks like, script it and make sure you include one to two hours of inspiration time.First, admit what your weaknesses are and then shed everything that comes into your day in that category.Related Links and Resources:Jeff's Gift to you:3-Part Master Class on Main Street Success in an Amazon World - https://thebigticketlife.com/mainstreetSummary:Jeff does business in your bedroom. He co-owns Gardner's Mattress & More, the region's premier better sleep store. He is fanatical about the 5-star experience and has gathered thousands of 5-star reviews. His book Sleep Better has helped thousands of people wake up happy too.As a driven entrepreneur he has licensed both his own custom software and educational marketing materials to others in his industry and in other industries. Jeff's marketing skills and knowledge are regularly featured and acknowledged online, in books, and in magazines.He is best suited working with clients in a fractional visionary role with high performing integrators who realize they can hit new levels but just need an ally and visionary to support their efforts.Learn more here: https://thebigticketlife.com/

What You'll Learn From This Episode:Growing businesses are typically duct taped and bubble gummed and rubber banded together with a bunch of different softwares.Most common is the business is successful from a revenue perspective, but from a profit perspective, it's not.If you can track just, just high level metrics across these five areas, you're gonna be leaps and bounds above most of your competition.Related Links and Resources:Jerry's Gift to you:CEO Dashboardvisionaryvitals.comSummary:From being left at a yard sale as a 12 week old baby to losing $160k of his own money in a failed company, Kyle knows what failure feels like, tastes like, and smells like. But he did not let his circumstances determine his attitude in life. From the lessons learned, Kyle Livingston has since built three 7 figure brick and mortar companies and helped turn nine companies in the red to be wildly profitable. Now as a Business Consultant and Coach his goal is to help others turn Chaos into Profit.Learn more here: https://www.7figureindustry.com/

What You'll Learn From This Episode:One of the ways in which that you can level up your skills is to borrow those experiences from people who have been there and done thatIt all has to get done, but you don't have to do all the doing. Your job is to resource the doing.Stay curious!Related Links and Resources:Jerry's Gift to you:2023 Strategic Planning - Seed Questions https://l.provenchaos.com/2023-questionsSummary:For twenty-five years, Jerry's fearlessly positive approach to business led to massive success. He's led five companies in five different industries in B2B and B2C and in both products and services. His companies have been recognized as Franchise 500 (2x), Inc Fastest Growing (2x), Business Journal Fast 50 (3x), and Trend Magazine Best Places to Work. Individually, he has been selected as Business Journal's Ultimate CEO and Business Journal's 40 under 40. Jerry runs Proven Chaos - a company driven to help CEOs create compelling companies that outperform… and still make it home for dinner. Jerry's mission: positively impact 5MM people in 5 years through better business.Jerry is an award-winning CEO who advises high-growth leadership teams.Jerry is passionate about using leadership as a force for good. He is on a mission to positively impact 5MM people in the next 5 years through better business.Learn more here: https://provenchaos.com/

What You'll Learn From This Episode:If we could actually learn how to manage our stress levels, And actually harness the power that stress is not necessarily a bad thing.Notice how your body speaks to you mentally, emotionally, and physically. All three components are speaking. Are you listening?Anytime you feel mentally, emotionally, or physically a sense of overwhelm use Nancy's STOP tool.Related Links and Resources:Nancy's Gift to you:Her famous Mindful Pause Meditation MP3.Get your very own copy by simply asking for it yourself:nancy@awakenwithlight.comSummary:For 35 years, Nancy has helped Business Owners and Corporations peak perform and create exponential success. Whether setting up safety programs in the transportation industry or creating multi-million-dollar independent insurance agencies, one of which was her own, Nancy has been assisting business professionals and organizations in creating seven-figure success. Most recently, for the last 15 plus years, Nancy found her true passion and purpose in coaching company leaders and employees to manage high levels of stress and navigate the unprecedented challenges facing today's organizations. She uniquely blends her entrepreneurial business knowledge with her training in mindset skills such as Mindful Based Stress Reduction (MBSR) and Naropa University's Mindful Leadership Training. Nancy teaches business professionals to be creative, innovative, and resilient during challenges to create a life of design, not one of default. Furthermore, she assists organizations in increasing morale, profitability and reducing workman's comp claims and absenteeism by implementing programs that support employee engagement by improving mental and emotional mindset. Learn more here: https://awakenwithlight.com/

What You'll Learn From This Episode:What, what am I gonna do about the people that are relying on me to help them make their own livelihood?You have to be really clear about your ideal client.You have to know what you believe in, so then you can design and execute your plan.Related Links and Resources:Pat's Gift to you:Free Planning Guide: Take Less Than 30 Minutes to Plan Your Company's MarketingFor 90 Days or More.Get your very own copy here:https://afpmarketing.com/create-plan-sign-up/Summary:Pat Altvater is the owner of AFP Marketing and the publisher of Soar to Success Magazine.She's an accomplished entrepreneur that left corporate America over 20 years ago and hasn't looked backHer first foray into business ownership started when she became a franchisee. She and a partner owned 10 locations of the fitness franchise, Curves for Women from 2002 until 2009. It ended badly; however, it was a great learning experience.In 2010, she started AFP Marketing on a shoestring and has built it up into a full-service marketing agency. As a Marketing Strategist she works with successful business owners and professionals to create and implement a business acceleration roadmap that positions them to achieve the sales growth they desire.She is a member of NAWBO, the National Association of Women Business Owners, and over the past nine years have served on the Board of the Cleveland Chapter as Director of Marketing, Director of Programming, President and Past President.Learn more here: https://afpmarketing.com/

What You'll Learn From This Episode:In order to scale impact, in order to grow authority, you have to start to make yourself more and more obsoleteThere is a relationship that she calls the "slave relationship" to your business where you are the slave.Without the appropriate mindset to make sure that you actually know that you are about to do something that changes the way you do things, nothing can happen.Related Links and Resources:Beatte's Gift to you:Her proprietary "Growth Blocker Quiz" where you will discover what is holding you back and what to do about it.Get your very own here: www.growthblockerquiz.comSummary:Beate's entrepreneurial journey is a crazy transition from being a broke single mom and immigrant who was $135,000 in debt, to cracking the code and then selling her business to Bill Gates for millions.She helps consultants, coaches, and service providers who want to grow their authority so that they can scale their impact. I help them to design the framework, strategy, and the system to streamline operations and workflows.She is passionate about building structure for overwhelmed and frustrated business owners who can't squeeze any more time out of their busy days.In so many words – she doesn't sell the dream, she provides the strategy.Learn more here: https://beatechelette.com

What You'll Learn From This Episode:They either realize that no-show is costing them a lot of time and money, or it's just annoying.You must figure out at what point is closest to your appointment time that will give you enough time to fill an opening.Everyone has a limited amount of time, meaning a no-show costs you twice—no revenue AND no time to replace it.Related Links and Resources:Jonathan's Gift to you:Our free guide will teach you the 5 critical strategies to make no-shows a thing of the past.Get your very own here:https://www.goreminders.com/appointment-show-up-maximizerSummary:Jonathan is on a mission to decimate no-show appointments. After running an appointment-based business for a decade, he co-founded GoReminders, which increases business revenue and cuts wasted staff time with automated appointment reminders & online booking. At GoReminders, Jonathan heads up Growth & Marketing and loves helping small businesses with automation and communication.Learn more here: https://www.goreminders.com/

What You'll Learn From This Episode:Aligning with people that have those similar beliefs and approaches really makes the world a much better place for all of us.If you haven't taken some time to make sure your podcast aligns with what you are doing with your objectives, if it doesn't make sense for you to be there, you're wasting everyone's time, including yourself.Be a podcast guest because you're getting to talk about your passion. You get to talk about the things you love with someone else who loves it too.Related Links and Resources:Jason's Gift to you:Access to a masterclass called"5 Things People Fail to Do Before Becoming a Podcast Guest,"Get inside here:jasoncercone.com/sbspodcastSummary:Jason Cercone helps value-driven coaches and consultants establish authority status and become thought leaders in their niche by effectively leveraging podcast guest appearances. He is also The Voice of Evolution of Brand, a podcast featuring authentic entrepreneurs and professionals sharing brand-building strategies to help you succeed in your professional pursuits, as well as a contributing author to the best-selling book, PodMatch Guest Mastery.Learn more here: https://jasoncercone.com

What You'll Learn From This Episode:The problem becomes you end up being time capped and income capped.If you're anything like the people that I work with, you don't test your idea before you finish it.Look at your existing systems and see where they could, where you could teach somebody else—convert that to a product.Related Links and Resources:Kathleens's Gift to you:A special collection of $100,000 Case StudiesGet yours here:https://thewellpaidexpert.com/100kcasestudySummary:Kathleen is a desert-dwelling yogi who helps agency owners and service providers uncover a $100,000 revenue stream without having to create anything new. Every business owner who has been working for at least a few years has $100,000 just sitting in their digital files, collecting digital dust. She works with them to uncover those income streams, leverage their expertise, and package it properly.Learn more here: ​https://thewellpaidexpert.com

What You'll Learn From This Episode:The surface level problem is being able to communicate effectively who they are and who they serve.Number one, understand who your I ideal client is. Number two, how do you serve them?You need to develop a clear and concise 30 second message that diferentiates you from everyone else.Related Links and Resources:Laura's Gift to you:A special report on "Brand Messages That Convert"Get yours here:https://courses.30secondsuccess.com/Summary:Global Speaker, Best-selling Author of 30 Second Success: ditch the pitch and start connecting!, and Communications Consultant. Know as the Chief Instigator at 30 Second Success, she works with inspiring business owners and professionals who understand the power of connecting and want to make the most of their networking with an impactful message that leads to deeper conversations and more opportunities.Laura inspires audiences around the world to dig deep and find the words that define who they are and how they serve others. Helping business owners and professionals “ditch the pitch and start connecting” is her passion and her mission.Learn more here: https://30secondsuccess.com/

What You'll Learn From This Episode:If you say to me, I'm a "health coach" or similar, you literally just commoditized what you do. All things considered people are going to make their decisions based on price.When you emulate what other people are doing, you're only ever gonna be the second best version of that person.You need to stand out. So, ask 20 to 30 people "when you hear my name, what do you think about?"Related Links and Resources:Patty's Gift to you:Discover your “Positioning to Profit” Potential with this quiz and supporting reportGet yours here:http://positioningquiz.comSummary:Patty Dominguez is the founder of Positioning to Profit.  She helps service-based women entrepreneurs establish their Category of One status making their competition irrelevant. She also hosts a thriving community of female entrepreneurs over in Prolific Cafe.  She and the Mavens, as they are affectionately known, focus on creating a collaborative network to help build each other's businesses. Learn more here: https://www.positioningtoprofit.com/

What You'll Learn From This Episode:They know that they have a lot of expertise, years and years of expertise often, but they feel like they don't have the experience because maybe they're a new consultant or a new coach.Nobody really cares about you. They care what you can do for them.Look into your existing network. Reach out to five people this week. Just reconnect with five people that you maybe worked with in the past.Related Links and Resources:Karen's Gift to you:Free Masterclass: You'll get some tips as to how to kind of shift the way you look at LinkedIn, stop thinking about it as a resume, start thinking about it as the first impression people get when they Google you.URL:KarenYankovich.com/masterclassSummary:Karen Yankovich is the CEO of Uplevel Media, LLC. Having “been there and done that” in the arena of losing (and then re-finding) a focused approach to business and life, Karen now offers coaching and consulting for entrepreneurs. Her unique specialty blends her “get it done” attitude with a passion for soulful living in her personal services and online workshops.Host of the Good Girls Get Rich Podcast and LinkedIn Evangelist, Karen guides entrepreneurs to creating wealth by combining smart business practices with simple proven systems that develop and maintain strong customer relationships. She offers results-oriented and expert LinkedIn Marketing strategies that position her clients to bring in instant results. Karen's background includes over twenty years in the fields of information technology, marketing, and customer relationships, making social media her ideal niche.Learn more here: KarenYankovich.com

What You'll Learn From This Episode:With the right approach, small and medium sized businesses can make use of the same sort of intellectual rigor that makes big businesses super strong brands.Lots of companies don't really go about their branding in a very thoughtful wayYour brand needs to communicate the three R's, which is being recognized, being remembered, and being revered.Related Links and Resources:Phillip's Gift to you:9 Brand Design Elements You Absolutely Positively NeedURL:https://philipvandusen.com/freebieSummary:Philip VanDusen, is a creative entrepreneur and owner of Verhaal Brand Design a branding agency based in New Jersey, USA.  As a thought leader, Philip shares his expertise in marketing, design and entrepreneurship on YouTube to his 255k subscribers, in his Brand•Muse newsletter, on the Brand Design Masters podcast and in his Brand Design Masters Facebook community.In his career, Philip has lead creative teams on both the client-side and agency-sides of the street— serving as VP of Design for PepsiCo and Old Navy and Executive Creative Director at the iconic branding firm Landor Associates. Past clients include a host of the Fortune 100.Learn more here: https://johnnybeirne.com/.

What You'll Learn From This Episode:Over 60% of people don't stay to the end of a of a webinar.If you're sharing your slides the traditional way it typically means, Death by Powerpoint.If a picture is a thousand words, then a video must be worth tens of thousands. Use B-roll video clips in your next presentation.Related Links and Resources:Johnny's Gift to you:A guide called Presentation Transformation, and it'll walk you through the hardware, the software, the setup in about 10 to 12 pages.Get it right here: https://johnnybeirne.com/. A popup window will appear for you.Summary:Johnny Beirne helps world-class experts to stand out on screen so that they deliver with maximum engagement with minimum effort and can 3x their webinar conversion.Learn more here: https://johnnybeirne.com/.

What You'll Learn From This Episode:You have to transition from the expert to a manager, and then ultimately transition to an entrepreneurial business owner.Think about what can you do to eliminate yourself from this business.Most of the time we are the chokehold of the business because we can not let go.Related Links and Resources:Sabastian's Gift to you:Valuable Free Resource (VFR):https://growwith.sebastianschieke.com/360-degree-leadership-assessment/Summary:Sebastian Schieke is an Entrepreneur, CEO Mentor+Coach, Business Angel, and Investor. He founded, ran, and grew multiple 7-figure companies. He invests in Startups, mentor and coach CEOs, and help them to move their teams forward. He has also gone through challenging times. He knows what it takes and how to get there, taught by business and life and not only through seminars and books.Learn more here: https://www.sebastianschieke.com/

What You'll Learn From This Episode:The problem is that individuals are doing things in their life, but they're not feeling fulfilled in a business aspect.How people stand in their own way and are not able to think outside the box.Ask yourself what is really driving you and if your prospects want that.Related Links and Resources:Catherine's Gifts to you:FREE guides: Personal Growth: https://www.catherinemccourt.com/free-tips-to-prosperBusiness Coaching & Consulting: https://www.catherinemccourt.com/create-page Summary:Catherine is the Founder of Fearless Future Inc., a Transformational Life & Business Coach and hosts the Podcast: Fearless Future w/Catherine McCourt.Her programs empower individuals, entrepreneurs, and businesses to think differently, discover and lead with purpose to prosper. Through her own soul journey and a successful 20-year career in business, Catherine has honed her skills in helping her clients succeed on a path for change and set the foundation to thrive. Learn more here: https://www.catherinemccourt.com/​

What You'll Learn From This Episode:It's really about focusing on the client and going through their process to find what they're really looking for and how they really wanna grow.You need to do is understand who you wanna reach, what industries you wanna reach, the size of the industry you wanna reach.The podcasting world's kind of still the Wild West, so I always recommend people should do a little homework first.Related Links and Resources:Lisa's Gift to you:A collection of podcast ad reads to give you an idea about what you can do.https://twit.tv/advertiseSummary:Lisa Laporte has worked a number of executive positions in a range of organizations with a focus on startups for over thirty years. She has developed skills in growing companies, building successful and diverse teams, and establishing strong and profitable partnerships through company growth and income production during the course of her career.Laporte started her own consulting firm in her 30s, handling a variety of C-level jobs for them. She eventually decided that she wanted to pursue a different professional path, which led her to TWiT.tv, a Podcast Network that features the #1 ranked technology podcast This Week in Tech, along with other top-ranked online shows.Learn more here: https: //twit.tv/

What You'll Learn From This Episode:You started this company to make an impact, but you're starting to feel a little bit like your passion is turned into a prison.Take a two hour walk and just think about your business strategy.Your passion made you start your business, but it will not be the tool to scale it to size.Related Links and Resources:Jaxon's Gift to you:A membership in his upcoming "The Goal Setting Process Of Dynasties".https://www.spearandclover.comSummary:Jason Skeesick is a US Army veteran, coach, and an entrepreneurial evangelist. He is a father, husband, fighter, and carrier of heavy things.His company Spear and Clover helps businesses with good leaders, talented teams, and strong playbooks go from perennial contenders to championship dynasties.You can find Jason hosting the weekly Spear and Clover Podcast available on Youtube and across all audio platforms.Learn more here: https://www.spearandclover.com/

What You'll Learn From This Episode:The average person re receives over 4,000 notifications on their phone every single month, over 134 emails a day.So when somebody receives a handwritten note, it's like a surprise, it's a delight.A simple 5% improvement on your retention rate can increase your year over year revenue by 25 to 95%.Related Links and Resources:Rick's Gift to you:Actually, he is giving two of them.First, you get to send out your first handwritten note to anyone for free.Second, he will get, via mail, a beautiful same pack with many examples to help you decide what you would like to send.You can get these right here:https://simplynoted.com/pages/businessSummary:Rick Elmore is an entrepreneur, sales and marketing expert. As the Founder and CEO of Simply Noted, Rick developed a proprietary technology that puts real pen and ink to paper to scale handwritten communication, helping businesses of all industries scale this unique marketing platform to stand out from their competition and build meaningful relationships with clients, customers, and employees.Founded in 2018 and based in Tempe, Arizona, Simply Noted has grown into a thriving company with clients of various sizes across the country including in hospitality, real estate, insurance, nonprofit, franchise, B2B, and others. Rick has served as the company's CEO since its founding, for more than three years, and has over a decade of sales and marketing industry experience.“I help businesses of all industries to stand out from their competition & build meaningful relationships by using unique marketing platform”Learn more here: https://simplynoted.com/

What You'll Learn From This Episode:Why not having a content strategy is such a big mistake.Make it a practice to record a video answering a customer question every day. Soon you will have a great library of FAQs.You desperately to build the muscle of creating.Related Links and Resources:Antiba's Gift to you:"What I'm gonna give you there is my guide to creating your first five YouTube videos. And on top of it all, you also get my SOPs that my team uses to help our clients get started on."Get yours up here:https://clientattractionpros.com/resources/downloads/free-youtube-guide-sops/Summary:Atiba started his career in internet-based search in 1996.  In the early 2000's he consulted for several government agencies (INS, EPA, DLA, and several military departments) and led teams that designed and built search tools.  For the EPA, in 2001, Atiba and his team built a $10 million dollar system that allowed the EPA to easily search their data agency-wide. After almost 10 years in the government sector, Atiba turned to the private sector and the burgeoning field of SEO.  Using a unique method of blending storytelling with search keywords Atiba has helped rank over 10, 000 pages on Google's Page 1 for various search terms.When he is not geeking out on the latest SEO principles and trends Atiba is a man of God, husband, father, and IG Food Influencer in the Washington DC area.Find out more:https://clientattractionpros.com/

What You'll Learn From This Episode:A lack of system is probably the single most important problem that everyone shares.Instead of focusing on the quality of their network, they, they focus on the quantity of their connections—big mistake.Your Linkedin profile is not for you, it's for your ideal reader, your ideal prospect.Related Links and Resources:Daniel's Gift to you:A Linkedin cheat sheet enabling you to improve your profile dramatically in just a few stepsGet yours up here:https://www.danielalfon.com/freebie/#billSummary:Daniel Alfon is the author of “Build a LinkedIn Profile for Business Success.”Daniel joined LinkedIn in early 2004, which means he has made all the mistakes you can imagine but came back to tell what works!Today, Daniel's clients get results organically: No need to spam people when growing your business. Absolutely no need to share 24/7 when pivoting. And you never have to become someone else, because LinkedIn is here to serve you and not the other way around.Daniel publishes articles, interviews and exclusive content about advanced LinkedIn strategies to clients and subscribers on his website: DanielAlfon.com​

What You'll Learn From This Episode:Just being passionate about something does not translate into being a good business owner.Watch out for Charlatan Marketers who promise big results, charge you a bunch of money, and don't really deliver you anything of valueAvoid copying your competition because how do you know they know what they are doing?Related Links and Resources:Bethanie's Gift to you:Get a free copy of her 8-page Social Media Strategies Workbook.Get yours here:https://www.timetothrivemembership.com/socialSummary:Bethany Meadows has been a mompreneur for almost 20 years and understands firsthand about the “juggle” of running a business and raising a family. In 2008, after going through a divorce and wanting to continue homeschooling her five children, starting her own business seemed like the answer. Using her previous experience as a corporate marketing executive, Bethany founded Vertical Solutions Media, a full-service brand and marketing agency that helps businesses grow and succeed.Her most recent book The Juggle is REAL! Finding success and balance as a mompreneur gives the reader the benefit of 30 years of brand and marketing experience to help them grow their business. At the same time, she explores how to strike the right balance, remove friction, build a tribe and find parenting success. As part of that mission, Bethany launched www.TimeToThrive.Zone as a way of helping small business owners level up their sales and marketing skills.Learn more at: www.TimeToThrive.Zone

What You'll Learn From This Episode:Video adds an an additional dimension so you can read the person's body language and you can evaluate their personality.If you find yourself struggling to convert people on the back end, if you find that you're repeating the same boring questions over and over, video is a good.Have a conversation with somebody behind the camera and you will find that your content is much more magnetic and much more instructive.Related Links and Resources:Bob's Gift to you:Bob has created the ultimate video guide to building trust and creating customers for life. It is a 30 page report they typically sell for $39.Get yours up here:"The Ultimate Guide For Using Video To Build Trust and Create Customers”https://www.ultimatevideoguide.comSummary:Bob is the Co-Founder of Feedstories, a digital marketing expert, and author of five books, including the 4th Edition of the Ultimate Guide to Facebook Advertising.Since 1998, Bob has been helping his clients achieve their goals through digital media and storytelling, and he is eager to share his experience with you.Bob is a sought-after expert in the area of Facebook Advertising and Deep Funnel Video Marketing™ strategies. Most importantly, Bob is a husband to his high school sweetheart and a dad to 2 amazing daughters and is a high school basketball coach.Learn more at: https://feedstories.com/

What You'll Learn From This Episode:What real freedoms are, the freedom of health, the freedom of wealth, the freedom of relationships.Why every decision within your business should be made at the lowest possible level.What the 5 P's are and how to clarify them for yourself.Related Links and Resources:Pete's Gift to you:Pete has set up a free assessment that identifies and scores a whole of your business attributes and then produces a full written report for you.Get yours up here:https://simplifyingentrepreneurship.com/freedomSummary:Pete helps entrepreneurs transform their frustrations into freedoms by using a variety of frameworks that help them cut through the chaos and overwhelm of running a business.He's refined his tips, tools, and techniques within his own businesses over the past 25 years and loves sharing them so others can live the life they deserve as business leaders.Learn more at: website@simplifyingentrepreneurship.com

What You'll Learn From This Episode:Why whether you're starting a podcast or a YouTube channel, you're generally trying to just put content out there to see what sticks - a "hoping strategy" at best.Social media is just another form of marketing that might work for you, and it'll work better for some offers and it'll work horrible for other offers.You need to look at these big four platforms, Facebook reels, Instagram reels, TikTok, and YouTube shorts.Related Links and Resources:Omar's Gift to you:Book a call with Omar and he'll literally sit down there with you 30 minutes to an hour, nothing more out of it, and he'll break down exactly what you're doing and give you a solid strategy on what you should do next. You don't really have to do anything else with Omar after.Sign up here:https://www.nomadscast.com/ - Scroll to the bottom.Summary:Omar is the founder of Nomads Cast, a Content Marketing Agency. Being an avid lover of travel and building online businesses, Omar began his journey into the content space with his first podcast, The Nomadic Executive. During this time, he interviewed top leaders in the entrepreneurship space from Dan Lok, to Pat Flynn, Iman Gadzhi, Eric Siu, and John Lee Dumas. After hundreds of episodes and a growing agency, today Omar and his team have helped over 50 podcasters generate millions of dollars from their video content. Learn more at: https://www.nomadscast.com/

What You'll Learn From This Episode:Solos want to get what they want out of self-employment, but they don't want to downsize their life.Why you really must know what the most impactful actions are that you can take and how to take those actions more effectively.The market tells you what product to build for them, not you. That's a very important distinction.Related Links and Resources:Larry's Gift to you:The Self-Employment Mastery System™ for experienced achievement-oriented solopreneurs tired of feeling ineffective despite significant time, energy, and money expended>Sign up here:https://www.gosoloinc.com/Summary:Larry has over 22 years working for himself made $17M in revenue, averaging over $750,000 in annual business receipts. What happened behind the curtains is more interesting than the results. After two years hosting events and running groups Larry founded Solopreneur Inc. His people told him they felt like one-man bands struggling to master self-employment.. With his partner Dave, Larry created The Solopreneur Inc. support system to solve the problem. Solopreneur Inc. provides a way for solopreneurs to fund their lifestyle, but unlike his other businesses without compromising happiness.Learn more at: https://www.gosoloinc.com/

What You'll Learn From This Episode:Stop using techniques that are just not creating that predictable and reliable flow of new leads.The most important real estate on your LinkedIn profile is your headline—turn that into your elevator pitch.If you're posting content and reaching out the response rate that you can get on LinkedIn is so much better than cold calling or cold emailing.Related Links and Resources:Candyce's Gift to you:A framework for using LinkedIn for lead generation and a workbook that will help you update their headline for hyper effectiveness.Get yours here:https://www.learning.propelgrowth.com/podcastsSummary:Candyce is a serial entrepreneur who has started 5 businesses. In 2018, she pivoted her current company to a new target market. Needing to find sales leads quickly, she experimented with LinkedIn and landed on an approach that delivered 125 sales calls and $438K in new sales in 6 months. 100s of sellers are now using her strategy to build sales pipelines.Learn more at: https://www.learning.propelgrowth.com

What You'll Learn From This Episode:Figuring out what you really want in life and who you wish to be.Start to listen to your own voice and then start to draw and assemble the picture, the vision of what that would look like, feel like, sound like, smell like.A Vision Board is not just a set it and forget it thing.Related Links and Resources:Steve's Gift to you:A Video and Action Sheet explaining the most basic steps of Visualization, for personal and professional growth.Get yours here:MotivationalFirewood.com/bonus5Summary:As The Motivational Firewood® Guy, Steve Gamlin blends back-to-basics positivity, Visualization & humor, teaching his clients to SEE their desired outcomes, understand their WHY, & build ACTION PLANS to achieve them, via his Vision Board Mastery program, 1-to-1 and Group Coaching, plus Live and Virtual events.Learn more at: MotivationalFirewood.com

What You'll Learn From This Episode:The key factor for blocking growth or bottleneck of growth is not having one or two key players.You must be open to more diverse input.Why you need an organizational chart for today and for the future.Related Links and Resources:Patty's Gift to you:A free collection of hiring checklists and tools.Get yours here:https://dedominicweb.com/tools/Summary:Patty DeDominic was an award-winning entrepreneur who grew her start-up to over 600 employees and sold it.  Then she became a business coach to help entrepreneurs avoid the long learning curve and eliminate roadblocks faster. Patty has been named CEO of the Year and one of America's finest employers. She loves helping small businesses grow.Learn more at: https://dedominicweb.com/

What You'll Learn From This Episode:We all need one or two people to help us in achieving our goals.You must be ready to welcome change in your life and that's very important.How to overcome faulty mindset, belief systems and programming.Related Links and Resources:Ombola's Gift to you:A free 30 minutes of business advisory consultation for any business owner or entrepreneur.Sign up here:https://omobolastephen.online/projects/Summary:Omobola Stephen is a podcast host, business mentor, and author. She is the host of Life Well lived by Omobola Stephen and The Backstory with Omobola Stephen.Both podcasts focus on Personal development and government/Politics.Her podcast, Life well lived by Omobola Stephen has gained global recognition in the personal development category. She has over two hundred and fifty disruptive mind-shift episodes and still counting with experts and professionals across the globe. Her passion is to transform the mindset of people through her disruptive mind-shift conversations both on her shows and during strategic sessions with her clients.Learn more at: https://omobolastephen.online/

What You'll Learn From This Episode:You're not holding yourself accountable to communication mastery at the highest level.Why you need to devote 5 minutes a day for answering a single question about your expertise. In a year, you will have 365 great answers and be bulletproof.Pick three people you admire in your own industry. Make it industry specific, and just watch them keynote and just ask yourself what is one thing that that speaker has that I don't in my game?.Related Links and Resources:Wade's Gift to you:Free live communications workshop.Sign up here:rockstarcommunicator.comSummary:Brenden is the founder of MasterTalk, he coaches ambitious executives & entrepreneurs to become top 1% communicators in their industry. He also has a popular YouTube channel called MasterTalk, with the goal of providing free access to communication tools for everyone in the world.Learn more at: rockstarcommunicator.com

What You'll Learn From This Episode:When we work all the time, we miss out on other things that could be going on in life like friendships, relationships, travel experiences, maybe even a second business.Why the lack of creativity and belief can mean time off is not spent doing something extraordinary.Entrepreneurs have a hard time letting go of lost opportunities and that prevents us from focusing on what we need to be doing.Related Links and Resources:Wade's Gift to you:Free membership in Wade's 3-Day Weekend Club.Get yours here:https://www.3dayweekendentrepreneur.com/SuperchargingBusinessSuccessSummary:Wade teaches Entrepreneurs & Professionals to create an abundant & sustainable 3-Day Weekend lifestyle so they can better enjoy their family, friends, and life.He's a 20+ year Software Company Founder, Business Growth Coach and Author of books on business growth, finance, personal growth, parenting, & spirituality.He & his family have lived ocean-side in North America & South America.He enjoys 3-day weekends and Fridays at the beach playing volleyball with friends + weekends with his family.Learn more at: https://www.3dayweekendentrepreneur.com

What You'll Learn From This Episode:How define what we call their brand story and their financial story and put it together in a nice, clear and concise fashion.In order to have a really nice good pitch deck, whether to raise capital or sell your company, you've gotta be able to tell a really good story in 5, maybe 10 minutes.Why you don't want to use spreadsheets and detailed financial forecasts.Related Links and Resources:Michael's Gift to you:How to build your very own capital raise slide deck.Get yours here:capraisedeck.comSummary:Michael is the CEO of Brand Iron where we help clients "Forge Brands and Drive Revenue" We brand and position companies to achieve their desired outcomes.Learn more at: capraisedeck.com

What You'll Learn From This Episode:How a lot of people can overcomplicate their marketing and sales processThe importance of networking at scale because instead of talking to a few people, you're talking to a few hundred.Why you should write down your 10 frequently asked questions and create a quick video answering them.Related Links and Resources:Chris's Gift to you:Ten video examples to swipe:Get yours here:https://www.cleavercreates.com/tenfreevideosSummary:Chris started his career directing and producing short films before founding CLEAVER Creative in 2013.  He grew the company by creating animation videos for companies including Accenture, Salesforce and SAP. In 2019 before the pandemic struck Chris discovered significant organic traction creating videos on LinkedIn.  Since then he's been helping businesses to develop their own video strategies through B2B videos on LinkedIn to grow their brands authentically.Learn more at: https://www.cleavercreates.com

What You'll Learn From This Episode:How small business owners try to do it all and they just can't.The importance of being proactive vs. reactive.Why you must determine who is your audience, who is the person that will buy your products, shop at your store, who needs your services, and then market directly to them.Related Links and Resources:Sherry's Gift to you:A JOLT session: a two hour intensive one one-on-one consulting session designed to move the needle in your business to the direction you want to go in—value $175.Get yours here:https://central515.com/jolt-session-2/Summary:Sherry Eichberger is the Owner of Central515 Consulting. She is a creative business consultant with a focus on Inbound Marketing, PR and Events. She's been helping small to medium sized businesses thrive for over 8 years. She injects creativity into every aspect of running a business.Learn more at: https://central515.com

What You'll Learn From This Episode:How do you actually find and book paid gigs, emphasis on the paid part?How to avoid one of the biggest mistakes that a lot of speakers make, especially early on, is going to go too broad and vague.Why you must treat speaking as a business.Related Links and Resources:Grant's Gift to you:A 7-step free guide to landing paid speaking engagements.Get yours here:https://thespeakerlab.com/sevensteps Summary:As founder and CEO of The Speaker Lab, Grant Baldwin has helped thousands of people build successful and sustainable speaking businesses.  Over the last 15 years, Grant has become a sought-after speaker, podcaster, author, and accomplished entrepreneur. Featured on the Inc. 5000 list, Forbes, Inc, Entrepreneur, and The Huffington Post, he has committed his expertise and insight to equip others to share their meaningful message with the masses. His leadership and dedication to creating a one-of-a-kind organizational culture are evidenced by the impact of the team he leads.Learn more at: https://thespeakerlab.com

What You'll Learn From This Episode:How do we increase sales with data driven creative marketingThe biggest mistake is to throw a bunch of tactics around and hope that somehow they work without having a strategy to unify everything.Why you must work backwards and optimize the approaches that are actually working.Related Links and Resources:Pamela's Gift to you:The Digital Marketing Assessment.Get yours here:https://www.pamelawilson.com/consultingSummary:Pamela Wilson is a 30-year business owner. She's a digital marketing expert, executive coach, keynote speaker, and the founder of PamelaWilson.com. She's the author of two popular books on content marketing: Master Content Marketing and Master Content Strategy. Learn more at: https://www.pamelawilson.com

What You'll Learn From This Episode:The real problem that we're solving is we're stopping the high turnover and improving the low level of employee engagementWhy the tendency to just throw money at the workforce is usually a good short term fix but it really makes the problem worse in the long term.Why all tasks are not created equally and do not have the same bottom line value.Related Links and Resources:Kevin's Gift to you:The Task Quotient (TQ) AssessmentGet yours here:https://magnaleader.co/GIFTSummary:Dr. Kevin Gazzara is an ICF certified coach, and a certified Positive Intelligence (PQ) Mental Fitness coach. Kevin has taught Management and Leadership development in the corporate world during his 18 years at Intel Corporation and as a University professor at 6 Universities for the last 26 years. Today, he is the Senior Partner of Magna Leadership Solutions founded in 2007, and the coauthor of the acclaimed book “The Leader of OZ”.Learn more at: https://magnaleader.co

What You'll Learn From This Episode:Why it's easy for us to recall folks who genuinely helped us and were really effective salespeople.What we can do to make selling less like rejection and more like play in a game that you don't necessarily win a hundred percent of the time but you still enjoyed it even if you didn't win.What you do to be more intentional about creating more of those conversational opportunities.Related Links and Resources:Reubens's Gift to you:Here's a "Fill in the Blank" proposal template that's his most popular giveaway: https://www.mimiran.com/sample-proposal/fill-in-the-blank-consulting-proposal-template/Summary:Reuben Swartz is the founder of Mimiran, the fun CRM for independent consultants who love serving clients but hate "selling". He's also the host and chief nerd on the Sales for Nerds podcast. He went from a background in computer science and software engineering to sales and marketing consulting for the Fortune 500, while struggling with sales and marketing for his own firm. His mission is to help other independent consultants make a bigger dent in the universe and get more clients by using their talents to teach instead of market, connect instead of network, and help instead of sell.Learn more at: https://www.mimiran.com

What You'll Learn From This Episode:Why figuring out how to take that into a more scalable model that takes less time is the next code to crack in the expert model.Why you need to find and lean on someone you can trust.If you don't have a way to predictably generate on profile leads, you don't have a business.Related Links and Resources:Chris's Gift to you:A literal mountain of resources all designed to help you scale your business.Get yours right here:Just go to ​https://groupcoachnation.comSummary:Chris works with entrepreneurial and business experts, speakers, coaches, and leaders helping them market, monetize, and lead their own high-ticket mastermind (or group coaching) programs.As the world continues to shift, many experts are trying to build high-ticket groups for additional income, lead generation, or impact. Chris teaches experts how to generate leads, close high-ticket deals, and build strong, transformational groups. He has his own digital agency, leads two masterminds of his own, and has learned many of these lessons the hard way, so sharing his journey and offering strategies is why he is here. Learn more at: https://groupcoachnation.com

What You'll Learn From This Episode:Why you need to be open to discovering your blind spots and discovering how things might change in your live to create more successWhy 97% of the population is driven by their feelings rather than their commitments or their goals or their intent.Why you must honest with yourself. To be a scientist and ask, Why did I feel that? Where's that coming from? Why did I do that? Where was that coming from?Related Links and Resources:Dan's Gift to you:His TED Talk about human connection and relationships.Get yours right here:Just go to YouTube and type in Dan Foxx in the search bar.  It is the video at the top of the results.Summary:Dan Foxx is an Executive Coach.  He has coached over 500 CEOs and 5,000 VPs over the last 25 years.  He has coached executives all over America and the world, including places like: Amsterdam, Paris, London, and Mumbai.  Dan has coached in good times and bad, like the dot-com-era when money was free, and through the dot-com crash.  He is a sought after public speaker, guest on television talk shows, an executive team facilitator, conflict resolution coach, and leadership coach to CEOs.  He also the author of the best selling book: Confessions From the Heart of an Executive Coach, available on Amazon.FoxxLearn more at: www.unlockyourleadership.com

What You'll Learn From This Episode:Why you don't want to get caught up in the social media echo chamber.Why you don't want to swipe or emulate what the leaders in your industry are doing.Get old direct mail sales letters and to write them out by hand, copy them down onto a physical piece of paper, a yellow, legal pad and a pen and write them word for word.Related Links and Resources:Andrew's Gift to you:Learn my 4-step Framework for creating REAL contentHere are a few of the things you'll learn in this free training:The simple principle that 99% of online business owners miss when it comes to creating content that people actually enjoy reading.How to capitalize on Steve Jobs' 1997 prediction for the future of content marketing that is finally coming true today.Why most free content is worthless, and what to do instead that can make your content significantly more valuable and even cherished by your readers.How to sell your programs without "selling," acting salesy, or feeling sleazy.Get yours right here:aryder.me/sbsSummary:Andrew Ryder is a content marketing strategist and email copywriter helping entrepreneurs to grow and keep an engaged audience, create content faster, and never run out of ideas.Learn more at: aryder.me

What You'll Learn From This Episode:Why you do not want this self talk: I love what I do, but I hate to sell, because hate is a strong word.Why you must start changing the negative approach that you have to the only thing that drives business—selling.Why you need to stop sending signals that say you are bothering someone and using language that says, I don't mean to bother you.Related Links and Resources:Summary:Liz Wendling is a nationally recognized speaker, sales consultant, and author of 6 books. Her two most recent are The Heart of Authentic Selling and Sell Without Selling Your Soul.  Liz is driven by the mantra, It's not WHAT you sell, it's HOW you sell that matters. Liz understands the sales challenges that professionals face when selling in today's competitive environment and shows them how to make a profound difference in their sales approach, language, and process —online and offline. Whether it's for her one-on-one consulting, group coaching, multiple-day training, or workshops, Liz will customize programs around the specific needs, challenges, and objectives a business faces.Learn more at: https://www.lizwendling.com/

What You'll Learn From This Episode:You want to make sure that when your audience is searching on Google, Especially when they're searching your own brand name, that they see the message as you intended.Why you need to educate Google like you would a child.Don't make the mistake Amazon did for over 20 years.Related Links and Resources:Jason's Gift to you:Copywriting Secrets for SEO in 2022. Get your copy right here:https://solutions.kalicube.com/produce-great-copywriting-for-seo-in-2022Summary:Jason Barnard (The Brand SERP Guy) is an author and digital marketing consultant. He specialises in Brand SERP optimisation and Knowledge Panel management.Jason has over 2 decades of experience in digital marketing, starting in 1998 (the year Google was incorporated) with a website for kids based on the cartoon characters Boowa & Kwala that he built up to become one of the 10,000 most visited sites in the world. In the 1990s he was a professional musician with the Punk-Folk group The Barking Dogs. In 1988 he graduated from Liverpool John Moores University with a degree in Economics and Statistical Analysis. Learn more at: https://kalicube.com/