POPULARITY
Üniversite diplomasını alır almaz Ankara'dan San Francisco'ya giden ve mobil uygulama optimizasyonu alanında kendini geliştiren Aykut, Mobile Action'ı ürünleştirerek hedef yükseltmiş. Swipeline Podcast'in 187. bölümünde konuğumuz Mobile Action'ın kurucusu Aykut Karaalioğlu. Aykut Karaalioğlu: https://www.linkedin.com/in/aykutkaraalioglu/ Mobile Action: https://mobileaction.co
181.Bölümde Mobil Action Kurucusu Aykut Karaalioğlu konuğum oldu. Kendisi sıra dışı bir girişimci. Lise yıllarında Capital Dergisi'nde okuduğu yazılım şirketlerinin başarı hikayelerinden etkilenerek Bilkent'te uluslararası ilişkiler okudu; ardından San Francisco'ya tek yön uçak biletiyle giderek hayalinin ilk aşamasını gerçekleştirdi. (00:00) - Açılış (01:05) - Aykut Karaalioğlu'nun hikayesi. Silikon Vadisi Hikayesi nasıl başladı? Mobile Action adlı uygulamanız hakkında genel bir tanıtım yapabilir misiniz? Uygulamanın nasıl ortaya çıktığını ve hangi ihtiyaçları karşıladığını anlatabilir misiniz? (05:50) - Teknoloji merakı nasıl ortaya çıktı? (09:40) - Ücretsiz eğitimler veren Mobile Action https://university.mobileaction.co/ https://www.forbes.com/top-digital-companies/list/ (17:15) - Turks in Tech'i kurma motivasyonunuz nedir? Bu organizasyonun misyonu ve hedefleri nelerdir? (27:50) - Türk toplumunu teknoloji ve girişimcilikle daha fazla nasıl destekleyebiliriz? Genç Türk girişimciler için neler yapılabilir? https://www.instagram.com/turksintech/ (35:35) - Türk girişimcilerin küresel ölçekte daha fazla görünürlüğü olması için neler yapılabilir ve neler yapmalıyız? (37:52) - Kitap önerileri Nutuk ve Simyacı (39:02) - Kapanış Aykut Karaalioğlu - https://www.linkedin.com/in/aykutkaraalioglu/ Sosyal Medya Hesaplarımız; Twitter - https://twitter.com/dunyatrendleri Instagram - https://www.instagram.com/dunya.trendleri/ Linkedin - https://www.linkedin.com/company/dunyatrendleri/ Youtube - https://www.youtube.com/c/aykutbalcitv Goodreads - https://www.goodreads.com/user/show/28342227-aykut-balc aykut@dunyatrendleri.com Bize bağış yapıp destek olmak için Patreon hesabımız - https://www.patreon.com/dunyatrendleri
App Masters - App Marketing & App Store Optimization with Steve P. Young
How do you maximize ASO seasonality? Did you know that different keywords may gain popularity based on the season? You will discover how to leverage seasonality with unique creatives, in-app experiences, and in-app event cards to boost conversion rates. Also, you'll discover how to improve the retention rate of your current users. In addition, you will learn how to optimize your keywords, creative and your entire app store presence. Pelin Culha is the UA Advisor & Apple Search Ads Client Partner at Mobile Action. App Audited: https://apps.apple.com/app/da-vinci-kids-fun-learning/id1169403787?l=en&platform=iphone This video is part of the Indie Heroes Virtual Bootcamp held last November 8, 2022. SPONSORS Want to boost your mobile app's search visibility on Google Play & App Store? Find hundreds of the most relevant and popular keywords for your app in 1 minute and сreate effective metadata with ASOMobile. Check them out at asomobile.net. Got an app idea that you think will be the next unicorn? But you don't know what to do next? With more than 15 years of experience creating software, B7dev.com can help you out. Schedule a free 1-hour call by going to B7Dev.com and let them know that Steve sent you. Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters. *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung TikTok: @stevepyoung Facebook: App Masters *************** --- Send in a voice message: https://anchor.fm/app-marketing-podcast/message
Every app marketer is on a quest to acquire more users for her or his app. Today's app marketing toolbox consists of such well time-proven tools as App Store Optimization, Paid User Acquisition via ad networks, paid ads platforms from Facebook, Google, Twitter, Pinterest and such, as well as content marketing, PR, ads in podcasts, on TV, radio and even good old outdoor ads. But when it comes to iOS apps specifically, the Apple's Search Ads stands out as one of the most powerful weapons in the app marketer's arsenal. The platform has gone through a few years of evolution to become an effective tool to drive iOS app installs on multiple markets. In this episode we have Yusuf Barutcu of SearchAds.com to tell us about how to use this platform efficiently and scale up your app user acquisition campaign. Today's Topics Include: ✔️ Yusuf began his career in e-commerce and for the last 12 years he's been an app search marketer, spending the last 2+ years in the SearchAds.com team ✔️ SearchAds.com helps app marketers to plug Apple's Search Ads to their overall app user acquisition campaigns and have a holistic view on their UA efforts. It provides tools you need to find the best keywords, scale your marketing campaigns, and to be at the top of App Store search. ✔️ 60% of all iOS app downloads are driven by search - hence Search Ads is the must platform to use ✔️ The core of a successful Search Ads campaign is to define as much keywords relevant to your app as possible ✔️ Always consider a broader context than your app's purpose to discover additional keywords to drive app installs ✔️ Make sure you bid on keywords that present your brand to avoid loosing traffic to your competitors ✔️ To market your app on 60 markets for dozens of keywords you need to use automation tools, unless you are a super human ✔️ iOS15 Custom Pages bring new capabilities for the visual creatives on the iOS App Store. ✔️ Search is a source of a high quality traffic, people open up the App Store app to search with an intent to find a specific app ✔️ On which side of the Android & iOS duopoly Yusuf is? iOS (and never looked back) ✔️ What apps would Nick miss the most if he leaves the smartphone home. Slack :-) Links and Resources: Yusuf Barutcu LinkedIn profile Search Ads website - https://searchads.com Quoеtes from Yusuf Barutcu: "The main quality traffic generator is search. Because there have an intent to get what they after, so if what they after is what you have then you should be there. Once you follow the right strategy, well - bingo, it's not a rocket science and you can easily grow your business. To speak loudly about that, at Mobile Action platform we have around 6 million keyword crawled every day."
Our course will teach you everything you needs to be an app entrepreneur. Learn how to monetize your mobile app in easy steps and make money. Get one million downloads with app store optimization (ASO).
2013 yılında Aykut Karaalioğlu tarafından kurulan Mobile Action’ın hikayesini 2014 yılında ekibe business growth olarak dahil olan ve şimdi de ortaklarından biri olan Yekta Özcömert’ten dinledik.Bu bölümün öne çıkanları arasına, Mobile Action’ın paralı modele geçmeden önce nasıl 80.000 kullanıcıya ulaştığını, ürün geliştirken uyguladıkları 1.1.1 modelini ve sonrasında kurulan SearchAds’i dahil edebiliriz. Girişimcilik ve SaaS iş modeli ile ilgili olanlar bu bölümü mutlaka dinlemeli.Bununla birlikte Çarşamba günü yapacağımız offline buluşmamızı online bir platform olan zoom üzerinden yapmaya karar verdik.Katılmak isteyenler için linkimiz:https://forms.gle/9cM1Q4LEAsh2RUDeAYekta Özcömert İletişim:yekta@mobileaction.cohttps://www.linkedin.com/in/abdullahyekta/
In this episode, Aykut Karaalioglu (Founder & CEO of Mobile Action) joined me for probably one of the best stories I've ever captured. He told me about his incredible story which started right after college, here in San Francisco. We talked about scaling a SaaS company in 2020, founder mistakes, his reading & writing habits and many more. Enjoy the episode!
I work more than 5k+ app companies. Also, check tens of thousands of brands/companies/app since Mobile Action started ( 2013). The biggest reason is: They are ran out of money
Aykut 2013 senesinde Mobile Action şirketini kurdu ve 2014’te 1 milyon, 2015’te 2 milyon dolar yatırım aldı. Şuan birden fazla ülkede ofisleri var ve otuzdan çalışanı bünyesinde barındırıyor.
Not an interview, this is a long presentation on ASO tips and techniques around keywords, dealing with competitors and the Mobile Action platform. Even though its an advertisement for the product its also got got nuggets of wisdom - see http://streethawk.com/blog for pictures of some slides.