Podcasts about ASO

Podsumowanie drugiej części Tour de France 2026Partnerem materiałów z Wielkiej Pętli jest Stamox. #współpracareklamowaPrzez większość sezonu śledź moje kanały:https://www.facebook.com/xoutedhttps://x.com/xoutedby nie przegapić autorskich komentarzy, analizy danych i trendów w wyczynowym kolarstwie.Materiał dostępny jest na youtube i platformach podcastowych, zachęcam do subskrybcji:https://www.youtube.com/@Xoutedhttps://open.spotify.com/show/7gl96wnEpdrvM8nJCYUhTx?si=f3lu63DhTbWWBaxv5daQeghttps://podcasts.apple.com/us/podcast/xouted-marek-tyniec-o-kolarstwie/id1536016729Zdjęcia użyte do ilustracji: materiały prasowe ASO

Most app developers focus on ASO and paid ads, but Apple's ecosystem offers powerful growth opportunities that many teams completely overlook.In this live session, we're joined by Clémence Rigal from Tiimo, the visual AI planner built for real life and recognized as Apple's App of the Year 2025, along with several other industry awards.Drawing from her experience leading growth at companies like Lifesum, Preglife, and now Tiimo, Clémence shares how successful apps leverage Apple's ecosystem to increase visibility, drive more downloads, and build sustainable long-term growth.You'll learn how to make the most of In-App Events, App Store Nominations & Editorial opportunities, Apple's frameworks, the app nomination process, and the strategies that help apps stand out and earn Apple's attention.Whether you're building a new iOS app or looking to accelerate the growth of an existing one, this is a conversation you won't want to miss.You will discover:✅ How to leverage Apple's ecosystem to grow your app✅ Best practices for In-App Events that actually get noticed✅ How Apple's editorial features and nominations work✅ Apple frameworks and tools that can improve discovery✅ Growth strategies used by leading subscription appsLearn More:Check out: Tiimohttps://www.tiimoapp.com

On today's episode, Yaron Werber, John Maraganore, Sam Fazeli, and Matt Gline open with a discussion of biotech market volatility, with Matt noting that it often seems driven more by opaque factor dynamics than company-specific fundamentals. The group then turns to Eli Lilly's continued “Amazonification” and reinventing the pharma business as it acquires a variety of different companies, including this week's $2.8B upfront acquisition of Atai Beckley, a psychedelic-focused company. The conversation turns to BioCentury's reporting on Asia-to-West NewCos, prompting a debate about whether China is uniquely changing the market or simply reflects broader shifts in cheaper, faster development. On policy, the group covers BIO's response to the OMB proposal that could inject political review into federal grant decisions. The co-hosts also debate Kalshi's move to create prediction markets around clinical trial and regulatory outcomes. On pipeline updates, the group discusses Merck's approval of Lipfendra, the first oral PCSK9 drug, and the broader class implications. In CNS, Biogen and Ionis' diranersen tau ASO data spark a discussion of aconfusing dose response, ASO tolerability, tau as a target in Alzheimer's disease, and the promise of alternative modalities from Arrowhead and Alnylam. The episode closes with M&A and financing, including AstraZeneca's licensing deal with Dizal for the EGFR exon 20 inhibitor sunvozertinib andErasca's RAF data plus its $500M financing, which Sam views as a strong market signal despite a volatile biotech backdrop. This episode aired on July 17, 2026.

Yevhen Tarasenko, CMO and co-founder of Apptonomy, joins Apptivate to discuss how app store optimization is evolving in the age of AI. After more than a decade in ASO, Yevhen shares how the discipline has changed from a keyword-focused practice into a broader challenge of app discoverability across app stores, search engines, Reddit, and large language models. The conversation explores the limitations of traditional ASO workflows, how AI is changing the way marketers analyze visibility, and why app teams need to think beyond rankings and metadata to succeed in a world increasingly shaped by AI recommendations and automated discovery. Questions addressed in this episode How did Yevhen get started in ASO? Why is app store optimization still so manual? What inspired the creation of Apptonomy? How can AI automate parts of the ASO workflow? What is AI discoverability and why does it matter? How are large language models changing app discovery? Why is Reddit becoming increasingly important for app visibility? What were the biggest AI and ASO themes at MAU Vegas? How should app marketers prepare for AI-driven search and discovery? What advice would Yevhen give someone entering ASO today? Timestamps (0:05) — Introduction to Yevhen Tarasenko and Apptonomy (1:10) — Getting started in ASO and the early days of app discovery (3:00) — Building ASO teams and thinking systematically about growth (3:54) — Freelancing, automation, and the origins of Apptonomy (5:00) — How Apptonomy was founded through a LinkedIn article (8:21) — Why ASO remains manual and repetitive in 2026 (9:34) — AI discoverability and visibility across LLMs (10:39) — Reddit, online presence, and app recommendations (11:48) — Measuring discoverability and reporting results (12:29) — MAU Vegas observations and industry trends (13:12) — AI's impact on ASO and app discoverability (15:00) — Advice for marketers entering ASO (17:21) — Resources, communities, and where to find Yevhen (18:15) — Closing remarks Quotes (4:17) “AI changes every month. Now we're using Claude, next month we're using ChatGPT or something else, and the quality standards with AI are not quite there.” (8:21) “ASO, even in 2026, is still very manual and boring, and people are tired of doing the same thing all over again.” (18:28) “AI will not replace ASO anytime soon. The human touch will be needed for at least 3-5 years.” Mentioned in this episode Yevhan on Linkedin Apptonomy

Podsumowanie pierwszej części Tour de France 2026Partnerem materiałów z Wielkiej Pętli jest Stamox. #współpracareklamowaPrzez większość sezonu śledź moje kanały:https://www.facebook.com/xoutedhttps://x.com/xoutedby nie przegapić autorskich komentarzy, analizy danych i trendów w wyczynowym kolarstwie.Materiał dostępny jest na youtube i platformach podcastowych, zachęcam do subskrybcji:https://www.youtube.com/@Xoutedhttps://open.spotify.com/show/7gl96wnEpdrvM8nJCYUhTx?si=f3lu63DhTbWWBaxv5daQeghttps://podcasts.apple.com/us/podcast/xouted-marek-tyniec-o-kolarstwie/id1536016729Zdjęcia użyte do ilustracji: materiały prasowe ASO

Cerramos la séptima temporada de Sports Inside con un especial sobre el Tour de Francia, que ha convertido Barcelona y Catalunya en epicentro mundial del ciclismo. Analizamos el impacto económico de la salida, el modelo de negocio de ASO, el reparto del prize money y el eterno debate sobre el poder de los equipos en el ciclismo profesional.Además, hablamos con Pedro Iriondo, CEO de Badalona Women, sobre el proyecto de Mercury/13 en Liga F, la oportunidad de construir un club femenino desde cero y el potencial de crecimiento del fútbol femenino en España. Y, a raíz de la entrevista, explicamos la entrada de Gasol Ventures en Liga F, la polémica con algunos clubes y el nuevo escenario comercial y audiovisual que se abre para la competición.El paso del Tour por Barcelona y Catalunya sirve para abrir un debate de fondo: ¿quién captura realmente el valor en el ciclismo profesional? El Tour es el gran producto global del ciclismo, pero los equipos siguen dependiendo casi exclusivamente del patrocinio y no participan de forma directa en los principales ingresos de la competición.Durante el capítulo analizamos el peso de ASO, propietaria del Tour, La Vuelta y el Dakar, y su capacidad para controlar buena parte del calendario y del negocio ciclista. También repasamos el reparto de premios del Tour: el ganador se lleva 500.000 euros, el vencedor de etapa 11.000 euros y los maillots generan pequeñas cantidades diarias que se acumulan en un bote común del equipo.La reflexión principal: el Tour factura alrededor de 150 millones de euros al año, pero reparte poco más de 2 millones en premios. El debate, más que sobre los ciclistas top —que ya cuentan con grandes contratos—, está en la sostenibilidad de los equipos y en si los organizadores deberían compartir una parte mayor del pastel.Catalunya se sube a la bici del Tour: inversión de más de 15 millones y retorno de 120 millonesASO, el imperio rentable del ciclismo: ya gana uno de cada tres euros facturadosHablamos con Pedro Iriondo, CEO de Badalona Women, el proyecto de Mercury/13 en Liga F tras la adquisición del antiguo Levante Las Planas.Iriondo explica por qué decidió embarcarse en un proyecto de fútbol femenino tras su experiencia en consultoría, FIFA y el Olympique de Marsella. Su argumento central es claro: en el fútbol tradicional casi todo son marcas con más de cien años de historia, pero el fútbol femenino ofrece una oportunidad poco habitual: construir un club desde cero.Badalona Women quiere aprovechar tres activos:Una ubicación potente, dentro del área metropolitana de Barcelona.Un estadio céntrico, con capacidad para alrededor de 4.000 espectadores y una reforma en marcha.Una identidad propia, sin ser la sección femenina de un club masculino ni la segunda opción de nadie.El club quiere conectar primero con Badalona, construir comunidad local y, desde ahí, atraer a familias, aficionados jóvenes y marcas interesadas en un relato diferente dentro del fútbol femenino.La entrevista da pie a analizar la entrada de Gasol Ventures en el negocio comercial de Liga F junto a Fortify Partners.Documental 'Noruega vuelve al ruedo'Plataforma: NetflixFormato: Miniserie documentalEpisodios: 2 capítulos de alrededor de una horaDirección: Emil TrierProducción: November FilmSports, Inside cierra su séptima temporada y volverá la semana del 17 de agosto, con nuevo episodio previsto para el 21 de agosto.A partir de ahora, el podcast diario de 2Playbook pasará a tener su propio feed. Quien quiera seguir el análisis quincenal de Sports Inside podrá continuar en este canal, y quien quiera también el breaking news diario podrá suscribirse al nuevo feed de 2Playbook Diario.Podéis escribirnos durante el verano en:podcast@2playbook.comTambién podéis dejar vuestros comentarios en Spotify o en iVoox.Sports Inside es el podcast de la industria del deporte de 2Playbook, producido por NSN Media.Con Raül Llimós, Marc Menchén y Marcos López.

500.000 € für den Sieger der Tour de France – weniger, als manche TV-Show ausschüttet. Wie kann das härteste Radrennen der Welt so wenig Preisgeld zahlen, während ein einziges Familienunternehmen Millionen verdient? Vor der Tour de France 2026 nimmt Radsport-Creator Marcus Hauser mit Mark das Geschäftsmodell des Profi-Radsports auseinander: Was Radprofis wirklich verdienen – vom Mindestgehalt bis zu Tadej Pogačars Millionen-Vertrag. Warum die ASO mit einem Viertel der Rennen drei Viertel der ...

Welcome to ROADSIDE! UAE answers Visma's opening stage masterclass with their own, as Pog gifts Del Toro stage 2 whilst Jonas fights to retain yellow. Tom breaks down the day with Cycling Content Specialist and Journalist Joe 'Timmsoski' Timms at the local.  Also, a look to bushfire affected Stage 3, how will ASO handle heat?  -  -  Roadside is brought to you by JOIN Cycling - the #1 cycling tool that sets you up with dynamic and flexible training plans based on your goal, availability and training history.   Test JOIN now 30 days for FREE with no signup and see if you can out train Jet or Tom! Head to http://join.cc/roadside and level up your fitness in a sustainable and real world manner.   Roadside x Join Punters Club - https://app.join.cc/links/groups/NDI2NjU=   The Roadside Cycling Show is also supported by FE Sports, the home of premier cycling brands and products such as Wahoo, Pirelli, 100%, Campagnolo and more. Check out their range now - https://www.fesports.com.au/Shop/c_230/Products   Roadside loves SOCIETY CYCLING! Society produce quality cycling apparel made for your everyday rider and keen club racers. Society are committed to making every piece better than the last in their tireless pursuit of perfection. Head to https://www.societycycling.com and use code ROADSIDE15 for 15% off all full priced products.   Roadside has been supported by Zwift for over 4 years. It is the only indoor cycling training platform with a real community and where your indoor training and racing comes to life.   Need a trainer? Try the all-new Zwift Ride - zwiftinc.sjv.io/55gL11   Head to https://www.zwift.com/ to start your free 14-day trial today.

Zapowiedź Tour de France 2026Przez większość sezonu śledź moje kanały:https://www.facebook.com/xoutedhttps://x.com/xoutedby nie przegapić autorskich komentarzy, analizy danych i trendów w wyczynowym kolarstwie.Materiał dostępny jest na youtube i platformach podcastowych, zachęcam do subskrybcji:https://www.youtube.com/@Xoutedhttps://open.spotify.com/show/7gl96wnEpdrvM8nJCYUhTx?si=f3lu63DhTbWWBaxv5daQeghttps://podcasts.apple.com/us/podcast/xouted-marek-tyniec-o-kolarstwie/id1536016729Zdjęcia użyte do ilustracji: materiały prasowe ASO

The ASO vs. TPA Decision That Quietly Costs Self-Funded Employers More What's the real difference between an ASO and a TPA — and why does it matter that self-insured employers working with an ASO pay, by one referenced estimate, about 4.7% more than the insured book of business for the same care? In this Ask Me Anything, Stacey Richter puts a listener question from Dr. Alex Sommers, MD, ABEM, DipABLM, president of Astia Health, to Claire Brockbank, newly appointed director of the 32BJ Health Fund, who breaks down how ASO and TPA models diverge on ownership, networks, and incentives.  WHAT YOU'LL LEARN ✅ How an ASO (administrative services only) arrangement differs structurally from a TPA (third-party administrator) — in Claire Brockbank's words, an ASO is essentially "a TPA that's owned by one of the big insurance carriers" ✅ Why bringing your own network, doing carve-outs, or direct contracting is typically much easier with a TPA than with an ASO, since an ASO's network comes bundled in ✅ How ASO incentive structures can lead carriers to charge self-funded employers more to offset thinner margins on their insured book — and why a study referenced by Luke Prettol found self-insured ASO clients pay roughly 4.7% more on average ✅ Why many TPAs, as newer market entrants built around technology, can move faster on things like claims-audit integrations than legacy carrier systems that can take up to 18 months to implement changes ✅ A real-world example of how network rigidity under an ASO made it difficult for one employer to remove 40 identified unsafe physicians from its network ✅ Why reading a TPA contract carefully still matters, since aligned incentives are a structural possibility with a TPA, not a guarantee WHY THIS MATTERS ASO and TPA are routinely used interchangeably across the industry, but as Claire Brockbank lays out, the distinction isn't just terminology — it's what determines how much actual control a self-funded employer has over its own health plan. An ASO bundles in the carrier's network and legacy systems, often with built-in incentive misalignments that can show up as higher costs than the insured book of business pays. A TPA leaves more room to bring your own network, negotiate direct contracts, and move quickly when something needs to change. For any plan sponsor sorting out vendor options, knowing which model is actually on the table is foundational to getting the rights, rates, and flexibility they're after. MENTIONED IN THIS EPISODE Post by Luke Prettol EP453 with Claire Brockbank: Apple Podcasts | Spotify | Other Apps EP498 with Mark Noel: Apple Podcasts | Spotify | Other Apps === LINKS ===

Most app founders think growth is limited by creatives, ASO, or ad performance.But there's another problem that quietly kills scale: cash flow.In this video, I break down the biggest bottleneck many indie app developers face when scaling with Apple Search Ads, Meta Ads, or any paid acquisition channel, and why waiting 45+ days for Apple and Google payouts can prevent you from growing faster.You'll Learn:✅ Why profitable apps still run out of cash✅ A real example from our own app portfolio✅ How spending $9,000 generated over $10,800 in proceeds✅ Why many large apps operate with thin margins✅ How to reinvest revenue faster instead of waiting for monthly payouts✅ How Adapt Finance helps subscription apps unlock cash flow weekly✅ A case study of a developer scaling from $5K to $80K in revenueIf you're building a subscription app and trying to scale with paid acquisition, understanding cash flow may be even more important than finding the next winning ad creative.

"The most unused cash in the country right now is the money you're wasting on healthcare... If you save a million dollars a year, that's $20 million in market cap."Is your company treating its healthcare spend like a business strategy, or are you just writing a blank check to the major insurance carriers every year?In this episode, I was (finally) joined by Mark Cuban, Ann Lewandowski, and Matt Miron. After answering how he would approach healthcare for a hypothetical company on Shark Tank, Mark broke down his exact playbook for mid-market employers: why you should fire traditional networks, the massive ROI of hiring an internal "Healthcare CFO" to negotiate single-case agreements, and why "carve-out" is the most important phrase for your benefit strategy this year. Together, we also discussed the dark side of healthcare economics, including the exorbitant spread pricing of PBMs and distributors, how to use AI (like Claude or ChatGPT) to find the hidden "gotchas" in your ASO contracts, and the terrifying legal liabilities CEOs face when their carriers deny life-saving treatments.This one has been in the works for years, and I hope it doesn't disappoint. Tune in!Thank you to our 2026 sponsors!ParetoHealth: ParetoHealth empowers midsize employers with a long-term solution to reduce volatility and lower overall health benefits costs. Visit https://www.paretohealth.com/fully-insured-vs-self-funding-with-paretohealth-spencer-podcast/?utm_source=youtube&utm_medium=referral&utm_campaign=SelfFundedwSpencer to learn more.Samaritan Fund: A program that connects those who need help to the support they need. We are proud to offer the Samaritan Fund Program. Visit SamaritanFundProgram.com to learn more.Vālenz Health: We're Vālenz Health, your partner in improving health literacy, reducing plan spend, and delivering high-value healthcare. Visit ValenzHealth.com to learn more.Imagine360: Imagine360 helps self-funded employers save on healthcare with smarter health plans. Cut expenses by 20-30% with custom solutions. Contact us today at Imagine360.com.Chapters:(00:00:00) Introductions: Mark Cuban, Ann Lewandowski, and Matt Miron (00:01:08) Mark Cuban's Healthcare Playbook for Shark Tank Companies (00:05:54) Single Case Agreements and Hiring an Internal Healthcare CFO (00:10:08) Why the Keyword for 2026 is "Carve Out" (00:14:32) Fiduciary Duty and Waiving Employee Deductibles (00:20:52) Starting with Out-of-Network Negotiations (00:25:09) The No Surprises Act, IDR Arbitration, and Secret Payouts (00:29:12) Why Mark Started Cost Plus Drugs (and Cost Plus Wellness)(00:32:10) How Distributors and PBMs Inflate Drug Prices (00:36:49) Using AI (Claude/ChatGPT) to Audit Your Carrier Contracts (00:37:52) The 340B Scam and Fiduciary Lawsuits (00:44:27) Increasing Enterprise Value: Why Healthcare Savings = Market Cap (00:47:46) CEO Liability for Life-Threatening Claim Denials (00:50:37) The Perverse Economics of Prior Authorizations and Appeals (00:52:59) Final Takeaways: Watch Your Money and Carve OutKey Links for Social:@SelfFunded on YouTube for video versions of the podcast and much more - https://www.youtube.com/@SelfFundedListen/watch on Spotify - https://open.spotify.com/show/1TjmrMrkIj0qSmlwAIevKA?si=068a389925474f02Listen on Apple Podcasts - https://podcasts.apple.com/us/podcast/self-funded-with-spencer/id1566182286Follow Spencer on LinkedIn - https://www.linkedin.com/in/spencer-smith-self-funded/Follow Spencer on Instagram - https://www.instagram.com/selffundedwithspencer/

"The most unused cash in the country right now is the money you're wasting on healthcare... If you save a million dollars a year, that's $20 million in market cap."Is your company treating its healthcare spend like a business strategy, or are you just writing a blank check to the major insurance carriers every year?In this episode, I was (finally) joined by Mark Cuban, Ann Lewandowski, and Matt Miron. After answering how he would approach healthcare for a hypothetical company on Shark Tank, Mark broke down his exact playbook for mid-market employers: why you should fire traditional networks, the massive ROI of hiring an internal "Healthcare CFO" to negotiate single-case agreements, and why "carve-out" is the most important phrase for your benefit strategy this year. Together, we also discussed the dark side of healthcare economics, including the exorbitant spread pricing of PBMs and distributors, how to use AI (like Claude or ChatGPT) to find the hidden "gotchas" in your ASO contracts, and the terrifying legal liabilities CEOs face when their carriers deny life-saving treatments.This one has been in the works for years, and I hope it doesn't disappoint. Tune in!Thank you to our 2026 sponsors!ParetoHealth: ParetoHealth empowers midsize employers with a long-term solution to reduce volatility and lower overall health benefits costs. Visit https://www.paretohealth.com/fully-insured-vs-self-funding-with-paretohealth-spencer-podcast/?utm_source=youtube&utm_medium=referral&utm_campaign=SelfFundedwSpencer to learn more.Samaritan Fund: A program that connects those who need help to the support they need. We are proud to offer the Samaritan Fund Program. Visit SamaritanFundProgram.com to learn more.Vālenz Health: We're Vālenz Health, your partner in improving health literacy, reducing plan spend, and delivering high-value healthcare. Visit ValenzHealth.com to learn more.Imagine360: Imagine360 helps self-funded employers save on healthcare with smarter health plans. Cut expenses by 20-30% with custom solutions. Contact us today at Imagine360.com.Chapters:(00:00:00) Introductions: Mark Cuban, Ann Lewandowski, and Matt Miron (00:01:08) Mark Cuban's Healthcare Playbook for Shark Tank Companies (00:05:54) Single Case Agreements and Hiring an Internal Healthcare CFO (00:10:08) Why the Keyword for 2026 is "Carve Out" (00:14:32) Fiduciary Duty and Waiving Employee Deductibles (00:20:52) Starting with Out-of-Network Negotiations (00:25:09) The No Surprises Act, IDR Arbitration, and Secret Payouts (00:29:12) Why Mark Started Cost Plus Drugs (and Cost Plus Wellness)(00:32:10) How Distributors and PBMs Inflate Drug Prices (00:36:49) Using AI (Claude/ChatGPT) to Audit Your Carrier Contracts (00:37:52) The 340B Scam and Fiduciary Lawsuits (00:44:27) Increasing Enterprise Value: Why Healthcare Savings = Market Cap (00:47:46) CEO Liability for Life-Threatening Claim Denials (00:50:37) The Perverse Economics of Prior Authorizations and Appeals (00:52:59) Final Takeaways: Watch Your Money and Carve OutKey Links for Social:@SelfFunded on YouTube for video versions of the podcast and much more - https://www.youtube.com/@SelfFundedListen/watch on Spotify - https://open.spotify.com/show/1TjmrMrkIj0qSmlwAIevKA?si=068a389925474f02Listen on Apple Podcasts - https://podcasts.apple.com/us/podcast/self-funded-with-spencer/id1566182286Follow Spencer on LinkedIn - https://www.linkedin.com/in/spencer-smith-self-funded/Follow Spencer on Instagram - https://www.instagram.com/selffundedwithspencer/

AAD Martes 30 de Junio: El Principado condonará la deuda por cobros indebidos del salario social y el ingreso mínimo vital. Es lo que permitirá la modificación de la Ley de Prestaciones Vitales, que también perdonará la deuda cuando el salario social se haya percibido de manera indebida por otras circunstancias. Participan: Pilar Lobo (PAH Oviedo) Mª José Rodríguez Álvarez (Fundación Secretariado Gitano en Gijón) César Arias (Educador en Aso. Albeniz) y Roberto Porras (Asociación Alambique). AAD PARTE 2: En la entrevista charlamos con Amable Fernández, presidente ASEAVA. AAD PARTE 3: Cerramos el programa charlando con Anna María Picinelli Lobo, (Dra. en Ciencias Químicas), y Rosa María Pando Bedriñana, (Dra. en Biología). Investigadoras del Serida. Hablamos del proyecto de recuperación de compuestos bioactivos y uso de subproductos como substratos de fermentación para obtener compuestos de alto valor en la industria sidrera.

AAD PARTE 1: El Principado condonará la deuda por cobros indebidos del salario social y el ingreso mínimo vital. Es lo que permitirá la modificación de la Ley de Prestaciones Vitales, que también perdonará la deuda cuando el salario social se haya percibido de manera indebida por otras circunstancias. Participan: Pilar Lobo (PAH Oviedo) Mª José Rodríguez Álvarez (Fundación Secretariado Gitano en Gijón) César Arias (Educador en Aso. Albeniz) y Roberto Porras (Asociación Alambique). AAD PARTE 2: En la entrevista charlamos con Amable Fernández, presidente ASEAVA. AAD PARTE 3: Cerramos el programa charlando con Anna María Picinelli Lobo, (Dra. en Ciencias Químicas), y Rosa María Pando Bedriñana, (Dra. en Biología). Investigadoras del Serida. Hablamos del proyecto de recuperación de compuestos bioactivos y uso de subproductos como substratos de fermentación para obtener compuestos de alto valor en la industria sidrera.

Join the show live every Thursday for a conversation you can't find anywhere else: https://grow.payrollinpodcast.com/ Are you spending too much time chasing new payroll clients while ignoring the revenue already sitting in your client base? Most payroll providers focus heavily on new sales, but the data tells a different story. ADP expects roughly 50% of its new revenue to come from existing customers, and when they expand a payroll client into HR, ASO, or PEO services, the lifetime value can increase dramatically. In this episode of The Payroll Growth Show, Matt Vaadi breaks down how payroll companies can generate more revenue, improve retention, and create deeper client relationships without increasing their marketing budget. You'll learn: • Why existing clients may be your biggest growth opportunity • How to identify "white space" opportunities in your client base • A simple framework for payroll, HR, benefits, workers' comp, and time-tracking upsells • How quarterly business reviews (QBRs) can drive revenue growth • Ways to use AI to uncover buying signals and retention risks • Common mistakes payroll firms make when expanding services • Practical strategies you can implement immediately Whether you're an independent payroll bureau, PEO, CPA firm, HR provider, or payroll sales leader, this episode offers actionable ideas for increasing client lifetime value and growing revenue from the customers you already serve. ⏰ *TIMESTAMPS:* 0:00 Why ADP Gets 50% of Revenue from Existing Clients 2:02 The Growth Grid Explained 4:31 Finding Hidden Revenue in Your Client Base 6:06 The Simple Upsell Conversation Framework 6:57 The ADP Playbook: $450K from 180 Accounts 9:48 Using AI to Find Buying Signals 12:26 Quarterly Business Reviews That Drive Growth 14:40 Predicting Client Churn with AI 15:39 One-to-Many Upsell Strategies 18:02 The 50/50 Growth Model for Payroll Companies

Want better results and ROI from your Apple Search Ads?In this video, I break down the exact Apple Ads campaign structure we use to manage over $70,000 per month in ad spend across mobile apps.You'll learn the two core campaigns we recommend starting with, how to structure your account for scale, and the common mistakes that waste budget and limit growth.Whether you're launching your first app or managing an established portfolio, this Apple Search Ads tutorial will help you build a stronger paid acquisition strategy in 2026.You'll learn:✅ The 2 Apple Ads campaigns every app should start with✅ How we structure accounts managing $70K+ monthly spend✅ Campaign setup best practices for 2026✅ Common Apple Search Ads mistakes to avoid✅ How to improve efficiency and scale profitable growth✅ When to expand beyond the initial campaign structureIndustry Report Mentioned:AppsFlyer Performance Index:https://www.appsflyer.com/resources/reports/performance-index/Need help growing your app?Visit App Masters for app growth consulting, ASO, Apple Ads, and monetization strategies:https://www.appmasters.comYou can also watch this video here: https://youtu.be/q3JuNLUKL1U*********************************************SPONSORSThe app growth playbook is changing fast.AppsFlyer's State of eCommerce App Marketing Report 2026 breaks down the latest trends, benchmarks, fraud insights, and market-by-market data every app marketer should know before planning Q4.Download it free from the link below: https://bit.ly/4uvoHGM*********************************************Tired of handing 30% of every in-game sale to iOS and Android billing systems? Appcharge is the DTC monetization platform trusted by King, Huuuge, Tripledot, and SciPlay – giving studios a direct line to their players, and up to 95% of every transaction. Web stores, payment links, and a full Merchant of Record service covering taxes, compliance, and global payments – all in one platform. Visit appcharge.com to learn more*********************************************Yango Ads is offering 20% revenue boost bonus, sign up here: https://yango-ads.com/adnetwork/bonus20?utm_source=yt&utm_medium=social&utm_campaign=bonus. This special offer is valid before June 30th, 2026. Don't miss your chance to monetize your apps smarter!*********************************************Follow us:YouTube: ⁠AppMasters.com/YouTube⁠Instagram: ⁠@App MastersTwitter: ⁠@App MastersTikTok: ⁠@stevepyoung⁠Facebook: ⁠App Masters⁠*********************************************

O le Aso 13 o le Tauvaga na faateia ai le lalolagi i le maoae o taaloga.

O se Vaaiga i taaloga i le Aso lona lima o le Ipu o le lalolagi a le FIFA 2026.Lima Taaloga lima Tutusa leai se manumalo poo se au e faiaina.Talofa mai le Ipu o le Lalolagi FIFA 2026.

Podsumowanie Tour Auvergne - Rhône-AlpesPrzez większość sezonu śledź moje kanały:https://www.facebook.com/xoutedhttps://x.com/xoutedby nie przegapić autorskich komentarzy, analizy danych i trendów w wyczynowym kolarstwie.Materiał dostępny jest na youtube i platformach podcastowych, zachęcam do subskrybcji:https://www.youtube.com/@Xoutedhttps://open.spotify.com/show/7gl96wnEpdrvM8nJCYUhTx?si=f3lu63DhTbWWBaxv5daQeghttps://podcasts.apple.com/us/podcast/xouted-marek-tyniec-o-kolarstwie/id1536016729Zdjęcia użyte do ilustracji: materiały prasowe ASO

In this talk at AppsFler MAMA SF 2026, Steve P. Young breaks down the latest app monetization strategies that are actually working in 2026, including onboarding paywalls, paid intro offers, reverse trials, hard paywalls, discount pricing psychology, and subscription optimization.Drawing from real app case studies and experiments, Steve shares actionable tactics that have helped apps dramatically increase trial activations, trial-to-paid conversion rates, retention, and overall revenue.If you're building a subscription app, SaaS app, AI app, or mobile startup, this session is packed with practical insights you can implement immediately.You'll Learn:✅ Why your paywall should be inside onboarding✅ The “3 Screen Paywall” strategy is increasing trials by 56%+✅ Paid intro offers vs free trials✅ Reverse trials that boosted conversions 10X✅ Discount pricing psychology that increases revenue✅ Real monetization experiments from top appsWhether you're focused on ASO, user acquisition, subscriptions, retention, or app growth, these monetization insights can help you scale faster.

Jani Torppa is the co-founder and COO of Geeklab, the go-to UA and ASO platform for mobile game studios looking to grow smarter. Since starting the company in 2019, Jani's been hands-on in making sure things run smoothly, driving the business forward, and working closely with the biggest names in gaming.

Generative Engine Optimization, or more commonly known as AI search, is reshaping app discovery faster than most founders realize.In this episode, we are joined by David Andersen, Co-Founder & CTO of BrandViz.AI and former Google engineer, to explore how Generative Engine Optimization (GEO) is reshaping app visibility across ChatGPT, Gemini, Claude, Perplexity, and more.As more users ask AI tools for recommendations, app makers need to understand how these systems choose which apps and brands to surface.David shares practical strategies app founders can implement immediately to improve visibility across AI-powered search experiences, and how GEO can complement your ASO.David will also share practical strategies app founders can implement immediately, plus real-world examples and a live visibility audit for some apps.You will discover:✅ How ChatGPT, Gemini & Claude recommend apps✅ The future of AI-powered app discovery✅ Practical GEO strategies app makers can implement this week✅ What changes over the next 12–24 months as AI reshapes searchLearn More:Check out: https://www.brandviz.ai/Work with us to grow your apps faster & cheaper:http://www.appmasters.com/You can also watch this video here: https://youtube.com/live/lRbvILrIcG0*********************************************SPONSORSThe app growth playbook is changing fast.AppsFlyer's State of eCommerce App Marketing Report 2026 breaks down the latest trends, benchmarks, fraud insights, and market-by-market data every app marketer should know before planning Q4.Download it free from the link below: https://bit.ly/4uvoHGM*********************************************Yango Ads is offering 20% revenue boost bonus, sign up here: https://yango-ads.com/adnetwork/bonus20?utm_source=yt&utm_medium=social&utm_campaign=bonus. This special offer is valid before June 30th, 2026. Don't miss your chance to monetize your apps smarter!*********************************************Follow us:YouTube: ⁠AppMasters.com/YouTube⁠Instagram: ⁠@App MastersTwitter: ⁠@App MastersTikTok: ⁠@stevepyoung⁠Facebook: ⁠App Masters⁠*********************************************

How does an ASO specialist with 10+ years of experience think about AI visibility in 2026?In this episode of Intelligent Artifice, Simon Thillay from AppTweak shares what the data actually shows about how AI tools like ChatGPT are discovering and recommending apps today. ChatGPT owns the platform. Grammarly is outranking it inside its own answers. Simon knows exactly why.This conversation covers what is actually changing in app store optimization, how AI visibility works differently from traditional ASO, and why the gap between apps that show up in AI-generated answers and those that don't is already opening up.AppTweak's research found that the most cited domain in ChatGPT answers for app-related queries is the App Store itself. Simon's team tested the same intent across ten different phrasings and found Grammarly consistently outranking ChatGPT for business writing app recommendations inside ChatGPT. The difference was not product quality. It was how Grammarly positioned itself for specific user contexts across its app store presence.Simon also points to one specific part of the App Store listing that most ASO teams have never touched, and explains why it is now one of the strongest levers for AI visibility in 2026.Video Chapters:00:00 – Introduction & Podcast Technical Mishaps 00:46 – How AI is Changing App Store Visibility 01:42 – Pre-searching Apps via LLMs (ChatGPT Traffic) 02:14 – The Role of App Store Optimization (ASO) in AI Answers 02:40 – Optimizing Long Descriptions for AI Search 03:19 – Writing for Humans vs. Writing for AI (User Personas) 04:08 – Structuring Content & Entity-Based Writing for AI 05:07 – Answer Engine Optimization (AEO) & The Open Web Ecosystem 06:26 – How to Audit Your App's AI Visibility (Intent vs. Prompts) 07:11 – Case Study: Grammarly Outperforming ChatGPT on Niche Intents 07:54 – Measuring AEO Impact: Coverage, Rank, and Sentiment 09:02 – Where to Find Simon ThillayTopics covered:App Store optimization and AI visibility in 2026How ChatGPT and LLMs discover and recommend appsAEO strategy for mobile appsEntity-based writing for app store listingsMeasuring AI visibility across coverage, rank, and sentimentAppTweak research on AI-driven app discoveryLearn more: https://mobileuseracquisitionshow.com/episode/aso-for-ai-simon-thillay/- Episode pagehttps://www.linkedin.com/in/simon-thillay-58b95997/- Connect with Simon on LinkedIn

Griffin just handed $100M to indie developers, Lilith is back with a pachinko creature collector that's turning heads, and Toon Blast hired Gus Fring for reasons that actually make sense.In this episode, we break down:● Griffin Gaming Partners' $100M indie fund and why project financing beats VC math for games● Why the tourists are gon,e and the OG gaming VCs are back● Embracer's endless restructuring and the Fellowship Entertainment spin-off● The full Embracer collapse timeline, 44 studios closed, 80 projects canceled● Google Play's AI-powered game discovery and what it means for your ASO strategy● Why keyword stuffing is dead and how to write for Gemini● Clash of Critters: Lilith's pachinko-core creature collector and the casualization of mid-core● Why Chinese studios didn't invent advanced casual — they just perfected it● Monopoly Go's decline and what levers Scopely has left● Coin Master Board Adventure vs Monopoly Go, is there any real competition?● Toon Blast's Gus Fring campaign and whether celebrity UA still moves the needle● Why re-onboarding lapsed players matters as much as acquiring new onesCHAPTERS:01:39 Banter Roblox and Xbox Takes02:47 Roundtable Events and Consulting Talk05:14 Quick Correction It Takes Two07:20 Google I O Play Updates10:58 ASO SEO for AI Debate14:01 Griffin Fund for Indies17:57 Why VC Math Broke21:10 Embracer Splits Again24:13 Embracer Fallout and Asset Timeline29:02 Mobile Game Data Setup29:30 Lilith Clash of Critters Deep Dive30:25 Portfolio Reality Check30:49 Grim Metrics Decline31:33 Pachinko Creature Collector32:35 Gacha And Meta Layers35:27 Why It Works Now38:01 Advanced Casual Debate41:19 Graphics And Monetization44:25 Coin Master Vs Monopoly Go48:08 Franchising And Growth Levers55:38 Toon Blast Celebrity UA01:00:21 Wrap Up And Next Week

In this episode, Dr. Paloma Giangrande, Editor-in-Chief of Molecular Therapy Nucleic Acids, speaks with Normand Allaire, Head of Genomics at the Cystic Fibrosis Foundation Therapeutics Lab. They discuss the article, Upregulation of a CFTR mRNA isoform has therapeutic potential for the treatment of 3’ CFTR PTC variants, which introduces an ASO-based therapeutic approach to cystic fibrosis for the 10% of patients who lack an approved treatment. Music: 'Electric Dreams' by Scott Buckley - released under CC-BY 4.0. www.scottbuckley.com.auShow your support for ASGCT!: https://asgct.org/membership/donateSee omnystudio.com/listener for privacy information.

On Tuesday's "Dan O'Donnell Show," Dan runs down the biggest left-wing media narratives of the day: From the Watertown symphony controversy to Tom Tiffany and the 2020 election to Tiffany's role in the defeat of the budget surplus bill. Aso, a big announcement in the 4:00 hour to say thank you to the show's fans!See omnystudio.com/listener for privacy information.

In this solo episode, Steve P. Young breaks down the latest trends in app monetization and distribution, sharing insights from recent industry discussions, including key takeaways from the Business of Apps event.Steve will also answer audience questions related to apps, business growth, monetization, and scaling strategies, and share practical insights you can apply immediately to increase downloads, improve retention, and grow revenue.Whether you're a founder, indie developer, or growth marketer, this episode will help you refine your onboarding flow, paywall strategy, and pricing model for better conversion and long-term success.You'll learn how to build a high-performing strategy around:✅ Onboarding optimization✅ Pricing strategy for apps✅ Distribution channels (ASO, paid ads, partnerships)✅ User acquisition trends✅ Industry shifts shaping 2026Learn More:Join the App Founder's Community:https://appfounders.co/Work with us to grow your apps faster & cheaper:https://www.appmasters.com/You can also watch this video here: https://youtube.com/live/sqopVyCWzYo*********************************************SPONSORSWant to know what ads your competitors are running right now?SocialPeta gives you access to real ad creatives and market insights across apps, games, and emerging content formats, so you can stay ahead without endless trial and error.Check it out at https://www.socialpeta.com/*********************************************Ready to take action? Start exploring AppsFlyer's deep linking suite -  coming soon as a standalone solution, independent of their measurement packages → ⁠https://bit.ly/46O7Wgd*********************************************Follow us:YouTube: ⁠AppMasters.com/YouTube⁠Instagram: ⁠@App MastersTwitter: ⁠@App MastersTikTok: ⁠@stevepyoung⁠Facebook: ⁠App Masters⁠*********************************************

Friday, May 8, 2026 - Week 19   CURE SYNGAP1 STRATEGY WORKING Our strategy has always been to derisk SYNGAP1 so that industry will invest and bring their skill and capital to bear.  We leverage donor dollars to maximize impact.  Yesterday was a great example:   EARNINGS REPORTS CAMP4 1Q26 Results: $99M https://investors.camp4tx.com/news-releases/news-release-details/camp4-reports-first-quarter-2026-financial-results-and-corporate We submitted our first regulatory filing for CMP-002 in Australia which positions us to initiate a global first-in-human Phase 1/2 clinical trial in the second half of 2026.   Stoke 1Q26 Results: $411M https://investor.stoketherapeutics.com/news-releases/news-release-details/stoke-therapeutics-announces-first-quarter-2026-financial  Lead optimization is underway to identify a clinical candidate for the treatment of SYNGAP1 in 2026. SYNGAP1 is a severe and rare genetic neurodevelopmental disease.   Praxis 1Q26 Results: $1.4B https://investors.praxismedicines.com/news-releases/news-release-details/praxis-precision-medicines-provides-corporate-update-and-19  Praxis remains on track to nominate a development candidate for each of its three early stage ASO therapeutic initiatives in the first half of 2026:  PRAX-090 is designed to address SYNGAP1 loss-of-function (LoF) mutations, a leading cause of severe intellectual disability and epilepsy in DEEs.   #CompetitionIsGoodForThePatient    KCNT1 Big Day today - Congratulations Post: https://www.linkedin.com/posts/graglia_kcnt1-share-7458560855744618496-X10d Press Release: https://www.linkedin.com/posts/kcnt1-kcnt1-epilepsy-ugcPost-7458487179149787136-kH7c/   WATCH & SHARE OUR VIDEO Watch and share the new SYNGAP1 Video, it is excellent and helps explain our cause to families and friends.  We need to turn them into supporters and donors. cureSYNGAP1.org/SYNGAP1 -> https://youtu.be/pO3ayASBiEk   INAUGURAL SF NIGHT OF IMPACT, CA – 20 days Join us this is our only Gala for 2026! cureSYNGAP1.org/SF26   5TH SCRAMBLE FOR SYNGAP, SC – 148 days Classic case of a small event becoming an institution! cureSYNGAP1.org/Scramble26   USA: use your ICD-10, F78.A1: https://onlinelibrary.wiley.com/doi/10.1002/epi.70142   PUBMED Pubmed 2026 is at 28. +9 vs the week. (61 last year was +9) https://pubmed.ncbi.nlm.nih.gov/?term=syngap1&filter=years.2026-2026&sort=date   https://pubmed.ncbi.nlm.nih.gov/42093631/ ADHD in patients with #DLG2 #NRXN1 #SHANK3 #SYNGAP1   SOCIAL MATTERS 4,940 LinkedIn.  https://www.linkedin.com/company/curesyngap1 1,569 YouTube.  https://www.youtube.com/@CureSYNGAP1 11.1k Twitter https://twitter.com/cureSYNGAP1 45k Insta https://www.instagram.com/curesyngap1   $CAMP closed at $4.46. https://www.google.com/finance/beta/quote/CAMP:NASDAQ $STOK closed at $32.89. https://www.google.com/finance/beta/quote/STOK:NASDAQ $ACAD closed at $22.40. https://www.google.com/finance/beta/quote/ACAD:NASDAQ $PRAX closed at $330.02. https://www.google.com/finance/beta/quote/PRAX:NASDAQ   Like and subscribe to this podcast wherever you listen. https://curesyngap1.org/podcasts/syngap10 Episode 207 of #Syngap10 #SYNGAP1 #CureSYNGAP1 #Podcast #PatientAdvocacy

I came up with at least one way to tell the difference between making a fair profit and profiteering. If someone makes more money when the patients or members they serve are worse off, yeah, call that profiteering. For a full transcript of this episode, click here. If you enjoy this podcast, be sure to subscribe to the free weekly newsletter to be a member of the Relentless Tribe. For more on what is fair profit versus what is profiteering, I would recommend you go back and listen to the episodes on mission and margin with Ben Schwartz, MD, MBA (EP481) and then with Mick Connors, MD (EP495). But it's probably not an accident that I have started an episode about Medicare Advantage in this fashion. To this end, I am very much looking forward to hearing what's up with Medicare Advantage from the one and only Betsy Seals, who is back for her third appearance on Relentless Health Value. And her advice in a nutshell is this: Don't profiteer. There are ample ways to make a fair profit. Just go back to basics and do it the right way. I wanna kind of tick through the list of things that I think about when I think about Medicare Advantage and just how it is relevant to absolutely everybody. The first thing I think about when I think about Medicare Advantage—and this is very obvious—is what Medicare Advantage plans do or don't do are our tax dollars at work or not at work, as the case may be. Along these same lines, the second thing: How does this impact our elders, our family, our friends, our grandparents? These are our senior citizens, getting the care or not getting the care that they may need. Those two are obvious. Now let's talk about a few less obvious things. Here's the third point that I think about as I listen to conversations about Medicare Advantage: cost shifting. Right? It is a well-known fact how big, vertically integrated carriers—and when I say big, vertically integrated carriers, I mean ones that have a Medicare Advantage line of business—when negotiating with big, consolidated health systems, the release valve of those negotiations is commercial rates. These are the rates that the self-insured employers are paying. So, the carrier says, "Look, gimme the best Medicare Advantage rates. I want the best Medicare Advantage rates because I, the carrier, am paying for those." Savings from those lower rates accrues to the Medicare Advantage plan and its shareholders or investors or executives, right? So, the carrier with the Medicare Advantage plan is like, "Look, go as low as we can go on the Medicare Advantage rates, but it's okay, health system, if you make up the difference with the ASO commercial book of business." Because right … ASO means administrative services only. It's not the carrier who's paying those commercial rates at the end of the day. So, the carrier uses its full book of business to negotiate lower rates for itself while, at the same time, cost shifting to commercial members. In fact, there was some research that was cited. It was episode 436 with Elizabeth Mitchell, and I quoted Luke Prettol. But there was research that puts this markup at 4.7% above what employers would otherwise pay if they had an ASO that did not have a Medicare Advantage Plan. So, yeah … number three big thing that I think about when listening to MA insights like the ones that Betsy drops today, I think about will this accelerate or ameliorate or really have anything to do with what is going on around those negotiating tables with ASOs and health systems? Because let's not forget, health systems account for about 50% of most self-insured employers' total health spend. The fourth thing that I think about: Will MA carriers underpay independent practices, especially primary care practices? Will it pay indies less? And then if it pays 'em a lot less, would ultimately manage to put them out of business, ultimately raising the total cost of care for everybody. But if we're thinking about this strictly from Medicare Advantage financial perspective, a really great move here, these are big, vertically integrated companies, don't forget. Many of them own provider organizations. This is why the FTC tends to frown on vertical integration. So, will these Medicare Advantage organizations who own provider organizations pay the provider organizations they own more? By the way, it's the same thing that's going on on the pharmacy side of the house when a PBM pays pharmacies that they own more. Here's a LinkedIn post by Stanley Warren about this topic. And there are a lot of obvious, maybe less obvious reasons for why paying providers the carrier itself owns more is a great short-term move. One of them is intracompany eliminations. Listen to the episode with Preston Alexander (EP482). But here's another reason: Rate increases paid by the government for Medicare Advantage plans are based on fee-for-service benchmarks. So, if fee-for-service rates go up, then the Medicare Advantage plans can negotiate more money for themselves. If the MA plans own the providers that are charging said FFS rates, then this is, I don't know, a great strategy, especially given the lobbying budget that some of these entities have. So, look … on today's show, I get the distinct opportunity to speak with Betsy Seals, my guest today, as I mentioned earlier; and we go through her advice for MA plans and what they need to get busy with and ensure, make a fair profit, go back to basics, and do it the right way. That's her bottom-line advice. Don't be putting your hands in the cookie jar. Sooner or later, you're gonna get caught. Focus on the members that you're really good at serving. And lastly, when it comes to STARS or other quality measures, lift them the right way—like, actually through better member health and actually better member experience, not some engineered mechanism by which one can check a box that honestly doesn't deserve to get checked. Because now we're back to the beginning and you're gonna get caught with your hand in the cookie jar, and it's profiteering. Let's just get real about that. If somebody's checking boxes that they don't deserve to check, member health is not improving. Betsy Seals, my guest today, as I have said at least three times, co-founded Rebellis Group, which is a Medicare Advantage consultancy. She became CEO of its parent company, Alerion Advisors. Now she is a board member, and also she works with start-ups in our industry. This podcast is sponsored by Aventria Health Group with an assist today from Payerset to help us with the financial support that we need to stay on the air. And with that, here is my conversation with Betsy Seals. Also mentioned in this episode are Alerion Advisors; Rebellis Group; Benjamin Schwartz, MD, MBA; Mick Connors, MD; Elizabeth Mitchell; Luke Prettol; Luke Trocchio; LoVasco; Stanley Warren; Preston Alexander; Aventria Health Group; Payerset; Eric Bricker, MD; Scott Conard, MD; Bob Herman; and Vivian Ho, PhD. For a list of healthcare industry acronyms and terms that may be unfamiliar to you, click here.   You can learn more by visiting the Rebellis Group blog and by connecting with Betsy on LinkedIn. You can also email her at bseals@rebellisgroup.com.     Betsy Seals is the co-founder of Rebellis Group, former CEO of Rebellis Group and Alerion Advisors, and a current board member of the Alerion Advisors family of companies. With over 25 years of experience across Medicare and Medicaid programs, Betsy is a nationally recognized leader known for her regulatory expertise, strategic vision, and ability to deliver measurable results. Betsy's work spans mergers and acquisitions, compliance, enterprise strategy, sales and marketing, supplemental benefits, and innovative benefit design that optimizes health plan performance and improves health outcomes. Betsy brings a strong blend of executive leadership, business acumen, and deep regulatory knowledge, with a focus on driving operational excellence and meaningful member impact.   00:00 Introduction to this episode. 00:43 Past episodes on profiteering: EP481 with Benjamin Schwartz, MD, MBA, and EP495 with Mick Connors, MD. 01:25 How Medicare Advantage is relevant to everyone. 06:15 A preview of today's conversation. 07:49 The "state of the state" of Medicare Advantage plans. 08:49 Video by Eric Bricker, MD, on the financial performance of the U.S. healthcare system. 09:32 Does Medicare Advantage's losses matter to the patients? 10:29 A recap of Betsy's insights so far. 11:19 The underlying strategic through line that needs to be considered. 13:04 The impact of Goodhart's Law. 14:12 What the players that are succeeding right now are doing. 14:22 The first pillar of a back-to-basics strategy: Don't get caught with your hand in the cookie jar. 16:07 EP463 with Betsy Seals. 16:50 Why short-term strategies don't work. 18:26 Stats report on prior authorizations serving the beneficiary. 19:32 EP482 with Preston Alexander. 19:38 Why prior authorization needs change. 21:28 The better strategy to use. 21:43 EP462 with Scott Conard, MD. 23:17 The second pillar of a back-to-basics strategy: Focus on the beneficiaries you actually serve well. 24:37 What it looks like to implement this focus on the beneficiaries you serve well. 25:29 How special needs plans play into this. 27:43 The third pillar of a back-to-basics strategy: Think about how STARS in clinical programs improve health. 30:04 The ethical component to implementing a Medicare Advantage program. 31:04 Betsy's advice for independent practices dealing with prior authorizations. 33:37 STAT article by Bob Herman about the effectiveness of Medicare Advantage lobbying on policy. 34:08 Betsy's final notes for all players impacted by what's currently happening.   @betsyseals discusses the impact of #medicareadvantage news on our #healthcarepodcast. #healthcare #podcast #financialhealth #commercialpayermarketplace #digitalhealth #healthcareleadership #healthcaretransformation #healthcareinnovation   Recent past interviews: Click a guest's name for their latest RHV episode! Patrick Nelli; Lee Lewis; Stacey Richter with 15 experts (EP507); Jerry DiMaso; Dr Ahilan Sivaganesan; Ryan Jacobs; Stacey Richter (INBW46); Ryan Wells, Dr Leo Spector, and Adam Stavisky  

On the eve of the Giro d'Italia, the first grand tour of the cycling year, James Emmett and David Cushnan unpack professional cycling's business model and examine the tensions at the heart of it.Reflecting on James' conversation with INEOS-Grenadiers CCO Tom Hill, they discuss the dominant role of Tour de France-organiser ASO in the sport, and the efforts the UCI WorldTour teams are making to try and grow their own revenues in a sport where sponsorship is particularly critical. They also consider the challenges of building brand equity in teams when team names change so regularly, as sponsors come and go.Elsewhere, there's reaction as UC3, the joint venture between Uefa and European Football Clubs set up to commercialise Europe's club competitions, confirms a raft of fresh media rights agreements for the next cycle. Plus, why the Met Gala is now firmly part of the annual sports calendar.

We love to hear from our listeners. Send us a message. On this week's episode of the Business of Biotech, Brett Monia, Ph.D., CEO at Ionis Pharmaceuticals, talks about how antisense oligonucleotides (ASO) graduated from a late-1980s lab concept to real RNA-targeting medicines, and why Ionis stuck with a difficult modality despite multiple setbacks. Brett describes the company's shift from a partner-first model to building a wholly-owned pipeline, commercial function, and an expanded manufacturing operation, and how he as a founding scientist-turned-CEO bridged a skills gap in finance and investor relations. Access this and hundreds of episodes of the Business of Biotech videocast under the Business of Biotech tab at lifescienceleader.com.  Subscribe to our monthly Business of Biotech newsletter. Get in touch with guest and topic suggestions: ben.comer@lifescienceleader.comFind Ben Comer on LinkedIn: https://www.linkedin.com/in/bencomer/

Na atoa i le vaiaso talu ai, le Aso 28 Aperila le 30 tausaga o le osofa'iga i Port Arthur, Tasmania. E to'a 35 i latou na maliliu ai ma le to'atele na manunu'a.

Join us for a LIVE coaching call with Gary Levitt, co-founder of Future Moments, where we break down real strategies to grow apps in today's competitive market.Gary Levitt is a musician, audio engineer, comedian, and entrepreneur. He is the co-founder of Future Moments, a company behind 11+ apps designed to help creators improve audio and video production.Today, we're diving deep into what actually works when it comes to app growth, influencer marketing, and scaling across iOS and Google Play.This is not theory, it's a real, behind-the-scenes strategy session. Must-watch session for those who are building an app in 2026. You will discover :✅ How to use influencer marketing to grow your app✅ Key differences between iOS vs Google Play growth strategies✅ How to position and market niche apps in 2026✅ What most app founders get WRONG about growth✅ Live feedback, strategy, and optimization tipsLearn More:Website: https://future-moments.com App Portfolio: https://apps.apple.com/us/developer/future-moments/id895157892 YouTube: https://www.youtube.com/@FutureMoments Twitter/X: https://x.com/garygarylevitt Instagram: https://www.instagram.com/garygarylevittWork with us to grow your apps faster & cheaper:http://www.appmasters.com/You can also watch this video here: ⁠⁠https://youtube.com/live/1Lg8sjqyYXw*********************************************SPONSORSStill designing, resizing, and uploading screenshots manually? AppScreens lets you pick from hundreds of high-converting templates, generate for every device size and language in minutes, and upload automatically to directly to App Store Connect and Google Play Console. Trusted by more than 100K developers and ASO experts worldwide.Try it free: https://appscreens.com/?via=am*********************************************Got tons of freemium users who won't upgrade? Encore turns free users into paying customers and reduces churn by adding smart, curated affiliate offers at key user moments. Everyone wins with Encore.Learn more at ⁠https://encorekit.com/*********************************************Ready to take action? Start exploring AppsFlyer's deep linking suite -  coming soon as a standalone solution, independent of their measurement packages → https://bit.ly/46O7Wgd*********************************************Follow us:YouTube: ⁠AppMasters.com/YouTube⁠Instagram: ⁠@App MastersTwitter: ⁠@App MastersTikTok: ⁠@stevepyoung⁠Facebook: ⁠App Masters⁠*********************************************

Want to know how to actually grow your app with App Store Optimization (ASO)? In this video, you will see Steve do ASO live, so you can see our exact process for optimizing apps for more downloads and revenue.We collaborate with indie developer Flo to audit his app and reveal our full App Store Optimization process, from keyword research to monetization strategy.You'll Learn:✅ The exact ASO framework we use for clients✅ How to choose low competition & high traffic keywords✅ How to increase rankings using data-driven ASO✅ Monetization tips (paywalls, pricing, trials)✅ How to optimize screenshots for higher conversionsKey Takeaways:Most apps don't fail because of bad ideas…They fail because of poor ASO and a weak keyword strategy.This video shows you how to fix that, step by step.Work with us to grow your apps faster & cheaper:http://www.appmasters.com/You can also watch this video here: ⁠⁠https://youtu.be/m09QYqWsodQ*********************************************SPONSORSStill designing, resizing, and uploading screenshots manually? AppScreens lets you pick from hundreds of high-converting templates, generate for every device size and language in minutes, and upload automatically to directly to App Store Connect and Google Play Console. Trusted by more than 100K developers and ASO experts worldwide.Try it free: https://appscreens.com/?via=am*********************************************Got tons of freemium users who won't upgrade? Encore turns free users into paying customers and reduces churn by adding smart, curated affiliate offers at key user moments. Everyone wins with Encore.Learn more at ⁠https://encorekit.com/*********************************************Ready to take action? Start exploring AppsFlyer's deep linking suite -  coming soon as a standalone solution, independent of their measurement packages → https://bit.ly/46O7Wgd*********************************************Follow us:YouTube: ⁠AppMasters.com/YouTube⁠Instagram: ⁠@App MastersTwitter: ⁠@App MastersTikTok: ⁠@stevepyoung⁠Facebook: ⁠App Masters⁠*********************************************

What if the real reason your app isn't growing… isn't your ads, features, or budget, but your understanding of user psychology?In this special birthday episode, we are joined by Colin Hodge, startup founder and growth expert behind apps with 100M+ users, including the Top 10 dating app DOWN, to break down how the best apps in the world actually grow.From launch to retention to revenue, Colin shares the exact psychological frameworks that drive user behavior, and how you can apply them to your own app today.A must-watch session for app founders, product managers, and growth teams who want to understand user psychology and build apps that drive retention, engagement, and revenue.PS: This episode is extra special as both Steve and Colin are celebrating their birthdays, so expect some fun moments along the way!You will discover:✅ The 3 core levers to grow any app (paywalls, monetization, retention)✅ The “Magic Moments” framework that creates addictive user experiences✅ The psychology behind why users stay, pay, and come back✅ Real lessons from scaling apps to millions of usersLearn More:Colin's book: colinhodge.com/book Connect with Colin: linkedin.com/in/ckbhodgeYou can also watch this video here: ⁠https://youtube.com/live/f-K7I3KnFns*********************************************SPONSORSStill designing, resizing, and uploading screenshots manually? AppScreens lets you pick from hundreds of high-converting templates, generate for every device size and language in minutes, and upload automatically to directly to App Store Connect and Google Play Console. Trusted by more than 100K developers and ASO experts worldwide.Try it free: ⁠https://appscreens.com/?via=am*********************************************Want to know what ads your competitors are running right now?SocialPeta gives you access to real ad creatives and market insights across apps, games, and emerging content formats, so you can stay ahead without endless trial and error.Check it out at https://www.socialpeta.com/*********************************************Ready to take action? Start exploring AppsFlyer's deep linking suite -  coming soon as a standalone solution, independent of their measurement packages → ⁠https://bit.ly/46O7Wgd*********************************************Follow us:YouTube: ⁠AppMasters.com/YouTube⁠Instagram: ⁠@App MastersTwitter: ⁠@App MastersTikTok: ⁠@stevepyoung⁠Facebook: ⁠App Masters⁠*********************************************

Three very different Paris-Roubaix debutants share their stories in this month's mini feature. We hear from long-time Classics stalwart Shirin Van Anrooij, youngest finisher Jente Koops and Alexis Magner who comes to the race after recovering from a life-threatening crash last season.Before that, Rose Manley, Denny Gray and Lizzy Banks discuss their big take-aways from the cobbled classics and how the current rider injury list might shape the Ardennes Classics to come.We also delve into the decision by race organisers ASO to move the women's Paris-Roubaix from Saturday to a shared slot with the men on the Sunday. And explore in what ways the race's limited TV coverage could have wider ramifications for the sport.Also on the agenda: Lizzy's many goats, cyclist ribs on the barbecue and hold on, did Denny just quit?EPISODE SPONSORSailyIf you are travelling abroad and want to reduce or even eliminate roaming charges you need an eSim from Saily, brought to you by the creators of NordVPN.⛵Download the SAILY app and use our code cycling at checkout to get an exclusive 15% off your first purchase. Or go to saily.com/cycling for full detailsFollow us on social media:Twitter @cycling_podcastInstagram @thecyclingpodcastFriends of the PodcastSign up as a Friend of the Podcast at thecyclingpodcast.com to listen to new special episodes every month plus a back catalogue of more than 300 exclusive episodes.The 11.01 CappuccinoOur regular email newsletter is now on Substack. Subscribe here for frothy, full-fat updates to enjoy any time (as long as it's after 11am).The Cannibal & BadgerFriends of the Podcast can join the discussion at our new virtual pub, The Cannibal & Badger. A friendly forum to talk about cycling and the podcast. Log in to your Friends of the Podcast account to join in.The Cycling Podcast is on StravaThe Cycling Podcast was founded in 2013 by Richard Moore, Daniel Friebe and Lionel Birnie.

In this episode, we are joined by Josh Peleg, who has deployed over $23M into mobile apps and games, to break down how top app studios are using a Wall Street-style playbook to acquire, grow, and scale apps faster than ever.We go deep into the buy vs build decision, how to spot undervalued apps, and the exact frameworks used to turn small apps into massive revenue drivers.Josh will also share real insights from the frontlines, including how his team scaled an app from 200K to 5M MAU, what most founders get wrong about valuations, and the biggest risks you need to watch out for before acquiring any app.If you're an app founder, indie developer, or investor looking to scale faster, reduce risk, and make smarter growth decisions, this episode is for you.You will discover:✅ Why buying apps can outperform building✅ How to evaluate apps before acquiring them✅ When to double down vs kill an app✅ The full app acquisition process (step-by-step)Learn More:

In this episode, we're joined by Summer Liu, CMO of SocialPeta, one of the leading ad intelligence platforms used by top app developers and marketers worldwide.Summer will break down the latest data from 90K+ advertisers and 1.7B+ ad creatives, revealing what's actually driving installs, revenue, and scale in 2026. She'll also share the trends from AI apps and short drama apps to the top-performing ad creatives and strategies across different markets.Must watch, if you're building, growing an app, or finding what to build next.You will discover:✅ Why micro-drama apps grew 126% YoY and how to replicate their success✅ The rise of AI apps (Chat, Companions) and winning growth angles✅ How to find winning creatives and spy on competitors using SocialPeta✅ Top-performing ad creatives across regions (and why they work)Learn More:Planning to scale your app or game globally?SocialPeta provides deep insights into global advertising trends, localized creatives, and competitive strategies, helping growth teams expand into new markets with confidence.Start your data-driven expansion at https://www.socialpeta.com/.You can also watch this video here: ⁠⁠https://youtube.com/live/_ELbpz39hzE*********************************************SPONSORSStill designing, resizing, and uploading screenshots manually? AppScreens lets you pick from hundreds of high-converting templates, generate for every device size and language in minutes, and upload automatically to directly to App Store Connect and Google Play Console. Trusted by more than 100K developers and ASO experts worldwide.Try it free: https://appscreens.com/?via=am*********************************************Got tons of freemium users who won't upgrade? Encore turns free users into paying customers and reduces churn by adding smart, curated affiliate offers at key user moments. Everyone wins with Encore.Learn more at ⁠https://encorekit.com/*********************************************Ready to take action? Start exploring AppsFlyer's deep linking suite -  coming soon as a standalone solution, independent of their measurement packages → https://bit.ly/46O7Wgd*********************************************Follow us:YouTube: ⁠AppMasters.com/YouTube⁠Instagram: ⁠@App MastersTwitter: ⁠@App MastersTikTok: ⁠@stevepyoung⁠Facebook: ⁠App Masters⁠*********************************************

Want to convert more free users into paying customers?In this video, Steve P. Young shares little-known app monetization strategies used by top subscription apps to increase conversions, improve paywalls, and grow revenue.If you're building a mobile app, SaaS product, or subscription app, these monetization tactics can dramatically improve your trial conversions, paid subscribers, and overall revenue.You'll learn:✅ 3-Screen Paywalls that increase subscription conversions✅ Trial-to-Discount Strategy to convert hesitant users✅ Paid Intro Offers that outperform free trials✅ Reverse Trials that turn free users into paying subscribers✅ Pay-What-You-Want Pricing to increase purchase conversionsIf you're struggling with low trial conversion, weak paywalls, or too many free users, these tactics can help you unlock new revenue from your existing user base.Want access to the full video course? Join 100+ app founders sharing what's working in app growth, app marketing, and monetization strategies:https://appfounders.coWatch - How a Solo Founder Built a $30K/Month App with 5.2M Installs:https://youtube.com/live/jN6e9sSyaoo?feature=shareYou can also watch this video here: https://youtu.be/FWF_AbsR0qc*********************************************SPONSORSStill designing, resizing, and uploading screenshots manually? AppScreens lets you pick from hundreds of high-converting templates, generate for every device size and language in minutes, and upload automatically to directly to App Store Connect and Google Play Console. Trusted by more than 100K developers and ASO experts worldwide.Try it free: https://appscreens.com/?via=am*********************************************Thinking about your next great app? This is the best time to make it! Contact Chaim at b7dev.com and get your idea started! Delivery times are super short; you'll be surprised by the cost to develop! B7dev.com*********************************************Ready to take action? Start exploring AppsFlyer's deep linking suite -  coming soon as a standalone solution, independent of their measurement packages → ⁠https://bit.ly/46O7Wgd*********************************************Follow us:YouTube: ⁠AppMasters.com/YouTube⁠Instagram: ⁠@App MastersTwitter: ⁠@App MastersTikTok: ⁠@stevepyoung⁠Facebook: ⁠App Masters⁠*********************************************

On this episode, Pete and Julie welcome Matt Vaadi, longtime payroll industry exec, CEO of GuHRoo, and host of The Payrollin' Podcast, to take the pulse on the small businesses buyer and talk about the realities of the marketplace for SMB HR and payroll solutions.  From tech-first vs service-first buyers to the rise of niche payroll providers, Matt offers an insider's view of how small and mid-sized businesses are buying, switching, and scaling HR and payroll today. The conversation explores why overcrowding in the HCM and payroll market is reshaping go-to-market strategies, why centers of influence like CPAs, brokers, and consultants are more powerful than ever, and how private equity and consolidation are quietly redefining PEO and ASO models. The group also digs into the future of embedded payroll, AI-driven automation, and why many SMB buyers are demanding API-driven, workflow-centric platforms instead of traditional systems. Matt shares how specialization is driving higher growth and valuations, and what HR tech and payroll vendors must do to stay competitive in a market where trust, simplicity, and integration now matter more than brand. Connect with Matt: LinkedIn: https://www.linkedin.com/in/mattvaadi/  https://www.guhroo.co/   https://www.payrollinpodcast.com/  Connect with the show: LinkedIn:  http://linkedin.com/company/hr-payroll-2-0 X: @HRPayroll2_0  X: @PeteTiliakos  X: @JulieFer_HR BlueSky: @hrpayroll2o.bsky.social YouTube: https://www.youtube.com/@HRPAYROLL2_0  WRKDefined Podcast Network: https://wrkdefined.com/podcast/hr-payroll-20  Thank you to our marquee sponsors for powering the HR & Payroll 2.0 podcast forward!  G-P ‘Globalization Partners': https://www.globalization-partners.com/ OneSource Virtual: https://hubs.ly/Q03YFNR90 Zoho: https://www.zoho.com/press.html Thank you to our ‘wizard behind the curtain' and show producer Ryan Kielma: https://www.linkedin.com/in/ryan-kielma/

Most founders quit after their first failed product. Vadim failed three apps before finally building one that worked.Vadim is the founder of KBMH, a kettlebell workouts app that grew from a simple MVP built for himself into a fast-growing fitness app generating $80K+ per month.After years of failed ideas, bad product decisions, and zero traction, everything changed when Vadim focused on validating ideas faster, testing onboarding and monetization aggressively, and building a personal brand that now reaches 400K+ followers on social media.In this episode, Vadim shares the real story behind the growth of KBMH, from launching fast with landing pages to running nonstop monetization experiments and even how a mistake in his cancellation flow generated a $40K revenue spike.If you're building an app, validating a new idea, or trying to scale revenue, this conversation is packed with real lessons from the trenches.You will discover:✅ The landing page strategy he uses to validate app ideas before building✅ Onboarding and monetization experiments that drove 15% trial-to-paid conversion✅ The accidental $40K revenue spike caused by a cancellation flow mistake✅ Why simple ad creatives outperform polished adsLearn More:Explore the KBMH Apphttps://kbmh.app Follow Vadim on Instagramhttps://www.instagram.com/vadim.kettlebell/You can also watch this video here: https://youtube.com/live/eZGIcL-IvWY*********************************************SPONSORSStill designing, resizing, and uploading screenshots manually? AppScreens lets you pick from hundreds of high-converting templates, generate for every device size and language in minutes, and upload automatically to directly to App Store Connect and Google Play Console. Trusted by more than 100K developers and ASO experts worldwide.Try it free: https://appscreens.com/?via=am*********************************************Want to know what ads your competitors are running right now?SocialPeta gives you access to real ad creatives and market insights across apps, games, and emerging content formats, so you can stay ahead without endless trial and error.Check it out at https://www.socialpeta.com/*********************************************Ready to take action? Start exploring AppsFlyer's deep linking suite -  coming soon as a standalone solution, independent of their measurement packages → ⁠https://bit.ly/46O7Wgd*********************************************Follow us:YouTube: ⁠AppMasters.com/YouTube⁠Instagram: ⁠@App MastersTwitter: ⁠@App MastersTikTok: ⁠@stevepyoung⁠Facebook: ⁠App Masters⁠*********************************************

App Store Connect shows a lot of data, but it's not always easy to understand.In this video, Steve P. Young demos AppSignals, a new app analytics dashboard built specifically for indie app developers and small app teams.AppSignals simplifies your App Store analytics and shows the most important app growth metrics in one clear dashboard.Instead of digging through complicated reports, you can instantly see some important app metrics. If you're building or scaling an app and want a clear view of your installs, conversions, and revenue, this tool is designed to make app analytics much easier.Try it here

In this episode, we break down the 2026 State of Subscription Apps report from RevenueCat, one of the largest analyses of subscription app performance ever conducted.We're joined by David Barnard, Growth Advocate at RevenueCat, to unpack the key insights from the report.The study analyzes 75,000+ apps and more than $11B in revenue across over a billion transactions, revealing what's actually working in today's subscription economy.One of the most surprising findings: apps launched before 2020 still generate nearly 70% of all subscription revenue, even though thousands of new apps are launched every month.If you're building or growing a subscription app, these benchmarks will help you understand where you stand and which levers can truly move revenue. You will discover:✅ Why the top 25% of apps grew 80%+ while the bottom quartile shrank✅ Why hard paywalls convert 5× better than freemium✅ The surprising truth about AI apps: higher revenue but worse retention✅ The growing importance of web-to-app funnels and web revenue✅ Benchmark metrics like conversion rates, RPI, and retentionLearn More:Connect with David:https://www.linkedin.com/in/drbarnard/State of Subscription Apps 2026:https://www.revenuecat.com/state-of-subscription-apps/?utm_source=appmasters&utm_medium=youtubeYou can also watch this video here: ⁠⁠https://youtube.com/live/8Tk_EHQUeaY*********************************************SPONSORSStill designing, resizing, and uploading screenshots manually? AppScreens lets you pick from hundreds of high-converting templates, generate for every device size and language in minutes, and upload automatically to directly to App Store Connect and Google Play Console. Trusted by more than 100K developers and ASO experts worldwide.Try it free: https://appscreens.com/?via=am*********************************************Got tons of freemium users who won't upgrade? Encore turns free users into paying customers and reduces churn by adding smart, curated affiliate offers at key user moments. Everyone wins with Encore.Learn more at ⁠https://encorekit.com/*********************************************Ready to take action? Start exploring AppsFlyer's deep linking suite -  coming soon as a standalone solution, independent of their measurement packages → https://bit.ly/46O7Wgd*********************************************Follow us:YouTube: ⁠AppMasters.com/YouTube⁠Instagram: ⁠@App MastersTwitter: ⁠@App MastersTikTok: ⁠@stevepyoung⁠Facebook: ⁠App Masters⁠*********************************************

In this episode, we are joined by Zakhar Azatian, a bootstrapped technical solo founder based in San Francisco and the creator of BeHard, a gamified accountability app built around lifestyle challenges.He's a two-time founder with one successful exit and has grown B2C mobile products to over 1 million users, without a big team or massive funding.In this session, Zakhar breaks down how he generates and tests hundreds of ad creatives per month, the gamification mechanics that dramatically increased retention and referrals, and how he treats App Store search like a technical optimization problem, not just marketing.If you're building a consumer app and want practical growth tactics, this episode is packed with real execution frameworks.You will discover:✅ How to generate and test hundreds of ad creatives per month with a tiny team✅ How to treat App Store search like a code optimization problem✅ Paid growth insights from Meta, TikTok & influencer marketing Learn More:Explore Be Hard

How do you successfully sell your app, prepare for a business exit, or structure a SaaS acquisition deal? In this episode, Steve P. Young, Founder of App Masters, on Exit Podcast by Flippa, shares real-world lessons from building, selling, and nearly exiting multiple app businesses, plus what founders must know before attempting a 7-figure exit.You'll learn:✅ How to sell apps on Flippa✅ Common mistakes founders make during exits✅ When it's the right time to sell your startup✅ Why distribution matters more than productSteve also explains how he scaled App Masters from a side hustle into a 30+ person global team, and why he shifted from selling businesses to acquiring them.If you're a startup founder, SaaS operator, app developer, or entrepreneur thinking about selling your company, this episode breaks down the exit process step by step.

In this solo episode, Steve P. Young, Founder of App Masters, breaks down the newest and most effective app monetization strategies working right now and some key insights he presented at AppsFlyer's MAMA San Francisco 2026.With competition increasing across the App Store and Google Play, monetization is no longer just about adding a paywall; it's about designing the right pricing strategy, structuring trials intelligently, and optimizing every step of the user journey.Steve will share real examples from top-grossing apps and explain how leading subscription apps are increasing revenue without increasing downloads.This session is perfect for founders, product managers, and growth teams looking to improve conversions and maximize subscriber lifetime value.You'll Learn:✅ How top apps structure paywalls to increase conversions✅ The smartest way to use trial-to-discount and paid intro offers✅ How to recover lost revenue with winback and triggered discount strategies✅ Pricing psychology tactics that increase ARPU without hurting conversionLearn More:Subscribe to the newsletter and get free access to the App Growth Playbook:https://appmasters.com/appgrowth-playbook/ You can also watch this video here: https://youtube.com/live/m-1TYFoA2sU*********************************************SPONSORSStill designing, resizing, and uploading screenshots manually? AppScreens lets you pick from hundreds of high-converting templates, generate for every device size and language in minutes, and upload automatically to directly to App Store Connect and Google Play Console. Trusted by more than 100K developers and ASO experts worldwide.Try it free: https://appscreens.com/?via=am*********************************************Thinking about your next great app? This is the best time to make it! Contact Chaim at b7dev.com and get your idea started! Delivery times are super short; you'll be surprised by the cost to develop! B7dev.com*********************************************If you're advertising your growing mobile app, you need a measurement partner you can actually rely on — and that's where AppsFlyer comes in.It gives you a clear view of your entire funnel — from the first impression all the way to the install, in-app events, and user LTV. You'll know what's driving real results, and what's just noise.What teams love about it? It's stable, accurate, and built to handle everything the mobile world throws at you — privacy changes, creative optimization, you name it.And when you need help? Their global support team is there 24/7 — not just to fix things, but to help you grow.If you're ready to level up your mobile marketing and make smarter decisions, check out AppsFlyer.com *********************************************Follow us:YouTube: ⁠AppMasters.com/YouTube⁠Instagram: ⁠@App MastersTwitter: ⁠@App MastersTikTok: ⁠@stevepyoung⁠Facebook: ⁠App Masters⁠*********************************************

With AI tools making it easier than ever to launch new apps, competition is exploding. The real competitive advantage today isn't product — it's distribution.In this video, I break down the single most important factor in app marketing: channel market fit and the 5 distribution channels you should consider to grow your app faster.If you're struggling to get downloads, this is the uncomfortable truth about app marketing in 2026.You'll Learn:✅ The #1 mistake founders make in app marketing✅ Why distribution beats product in 2026✅ How to use ASO for organic growth✅ Why Apple Ads is the best starting point✅ The “get the refund” mindset for growth✅ A controversial lifetime free growth hack (that still works)

In this episode, we are again joined by Michael Gants, founder and CEO of Encore, a new SDK helping subscription app developers turn churned users into paying subscribers.Michael is a Stanford grad, a Time Magazine “Leader of Tomorrow”, and a seasoned founder with a passion for building sustainable consumer businesses. Michael breaks down how leading apps use lifecycle experimentation, not just acquisition, but to retain and to winback. We'll go deep into A/B testing across the user journey, smart winback strategies, and the systems top teams use to improve retention, conversions, and subscriber value without relying on more installs.If you're building or scaling a subscription app, this session will help you think beyond surface-level experiments and focus on what actually moves revenue.You will discover:✅ What lifecycle experiments every subscription app should be running✅ How to structure A/B tests beyond onboarding and paywalls✅ Proven winback strategies that actually bring subscribers back✅ How smart layers and options increase subscriber conversionLearn More:Explore Encorehttps://encorekit.com/You can also watch this video here: https://youtube.com/live/x-JmAZbnD9M⁠⁠*********************************************SPONSORSStill designing, resizing, and uploading screenshots manually? AppScreens lets you pick from hundreds of high-converting templates, generate for every device size and language in minutes, and upload automatically to directly to App Store Connect and Google Play Console. Trusted by more than 100K developers and ASO experts worldwide.Try it free: https://appscreens.com/?via=am*********************************************Thinking about your next great app? This is the best time to make it! Contact Chaim at b7dev.com and get your idea started! Delivery times are super short; you'll be surprised by the cost to develop! B7dev.com*********************************************If you're advertising your growing mobile app, you need a measurement partner you can actually rely on — and that's where AppsFlyer comes in.It gives you a clear view of your entire funnel — from the first impression all the way to the install, in-app events, and user LTV. You'll know what's driving real results, and what's just noise.What teams love about it? It's stable, accurate, and built to handle everything the mobile world throws at you — privacy changes, creative optimization, you name it.And when you need help? Their global support team is there 24/7 — not just to fix things, but to help you grow.If you're ready to level up your mobile marketing and make smarter decisions, check out AppsFlyer.com *********************************************Follow us:YouTube: ⁠AppMasters.com/YouTube⁠Instagram: ⁠@App MastersTwitter: ⁠@App MastersTikTok: ⁠@stevepyoung⁠Facebook: ⁠App Masters⁠*********************************************

With the racing hotting up all over the pro cycling world, we return with the same Friebe-Birnie-Hatch trio as last week to review the latest action and talking points. The biggest news story of the week was ASO's decision to hand Spanish outfit Caja Rural a Tour de France wild card at the expense of the Unibet Rose Rockets. We discuss to what extent Caja's place on the startline in Barcelona is justified and the case for the opposition i.e. the Rockets.One man who'll certainly be heading to the Tour, barring accident, is Remco Evenepoel. His three wins in his first three outings for Red Bull-BORA-hansgrohe in Mallora augur well for the rest of season. Daniel's question is: could Remco even be the man to ruin Tadej Pogačar's Sanremo dream?Another candidate for that role, of course, is Mathieu van der Poel. He won his eighth world cyclocross title at the weekend, which has us wondering about the Winter Olympics extending his career in the discipline.EPISODE SPONSORSIndeedIf you are looking to hire someone for your company, maybe the best way isn't to search for a candidate but to match with Indeed. Go to indeed.com/cycle now to get a £100 sponsored job credit and get matched with the perfect candidate fast.BikmoThis episode of The Cycling Podcast is brought to you by Bikmo cycle insurance – because let's face it, things happen. Whether it's a crash landing, the heartbreak of a stolen bike, or the ultimate facepalm moment of reversing over your prized aero wheel, Bikmo has you covered. Flexible policies that you can cancel anytime, 50% off extra bikes in your household, protection for your kit, race entries, and even damage while travelling to your next epic ride – they've thought of it all. Protect your ride before it's too late – head to Bikmo.com to get covered.BabbelLearn a language the fun, easy way with intuitive 15-minute lessons you can do when you want. Choose from 14 languages including Spanish, French, Italian and German. Listeners can get up to 60% off for a limited time only at babbel.com/cycleFollow us on social media:Twitter @cycling_podcastInstagram @thecyclingpodcastFriends of the PodcastSign up as a Friend of the Podcast at thecyclingpodcast.com to listen to new special episodes every month plus a back catalogue of more than 300 exclusive episodes.The 11.01 CappuccinoOur regular email newsletter is now on Substack. Subscribe here for frothy, full-fat updates to enjoy any time (as long as it's after 11am).The Cannibal & BadgerFriends of the Podcast can join the discussion at our new virtual pub, The Cannibal & Badger. A friendly forum to talk about cycling and the podcast. Log in to your Friends of the Podcast account to join in.The Cycling Podcast is on StravaThe Cycling Podcast was founded in 2013 by Richard Moore, Daniel Friebe and Lionel Birnie.