Podcasts about ASO

In this solo episode, Steve P. Young, Founder of App Masters, breaks down the newest and most effective app monetization strategies working right now and some key insights he presented at AppsFlyer's MAMA San Francisco 2026.With competition increasing across the App Store and Google Play, monetization is no longer just about adding a paywall; it's about designing the right pricing strategy, structuring trials intelligently, and optimizing every step of the user journey.Steve will share real examples from top-grossing apps and explain how leading subscription apps are increasing revenue without increasing downloads.This session is perfect for founders, product managers, and growth teams looking to improve conversions and maximize subscriber lifetime value.You'll Learn:✅ How top apps structure paywalls to increase conversions✅ The smartest way to use trial-to-discount and paid intro offers✅ How to recover lost revenue with winback and triggered discount strategies✅ Pricing psychology tactics that increase ARPU without hurting conversionLearn More:Subscribe to the newsletter and get free access to the App Growth Playbook:https://appmasters.com/appgrowth-playbook/ You can also watch this video here: https://youtube.com/live/m-1TYFoA2sU*********************************************SPONSORSStill designing, resizing, and uploading screenshots manually? AppScreens lets you pick from hundreds of high-converting templates, generate for every device size and language in minutes, and upload automatically to directly to App Store Connect and Google Play Console. Trusted by more than 100K developers and ASO experts worldwide.Try it free: https://appscreens.com/?via=am*********************************************Thinking about your next great app? This is the best time to make it! Contact Chaim at b7dev.com and get your idea started! Delivery times are super short; you'll be surprised by the cost to develop! B7dev.com*********************************************If you're advertising your growing mobile app, you need a measurement partner you can actually rely on — and that's where AppsFlyer comes in.It gives you a clear view of your entire funnel — from the first impression all the way to the install, in-app events, and user LTV. You'll know what's driving real results, and what's just noise.What teams love about it? It's stable, accurate, and built to handle everything the mobile world throws at you — privacy changes, creative optimization, you name it.And when you need help? Their global support team is there 24/7 — not just to fix things, but to help you grow.If you're ready to level up your mobile marketing and make smarter decisions, check out AppsFlyer.com *********************************************Follow us:YouTube: ⁠AppMasters.com/YouTube⁠Instagram: ⁠@App MastersTwitter: ⁠@App MastersTikTok: ⁠@stevepyoung⁠Facebook: ⁠App Masters⁠*********************************************

With AI tools making it easier than ever to launch new apps, competition is exploding. The real competitive advantage today isn't product — it's distribution.In this video, I break down the single most important factor in app marketing: channel market fit and the 5 distribution channels you should consider to grow your app faster.If you're struggling to get downloads, this is the uncomfortable truth about app marketing in 2026.You'll Learn:✅ The #1 mistake founders make in app marketing✅ Why distribution beats product in 2026✅ How to use ASO for organic growth✅ Why Apple Ads is the best starting point✅ The “get the refund” mindset for growth✅ A controversial lifetime free growth hack (that still works)

In this episode, we are again joined by Michael Gants, founder and CEO of Encore, a new SDK helping subscription app developers turn churned users into paying subscribers.Michael is a Stanford grad, a Time Magazine “Leader of Tomorrow”, and a seasoned founder with a passion for building sustainable consumer businesses. Michael breaks down how leading apps use lifecycle experimentation, not just acquisition, but to retain and to winback. We'll go deep into A/B testing across the user journey, smart winback strategies, and the systems top teams use to improve retention, conversions, and subscriber value without relying on more installs.If you're building or scaling a subscription app, this session will help you think beyond surface-level experiments and focus on what actually moves revenue.You will discover:✅ What lifecycle experiments every subscription app should be running✅ How to structure A/B tests beyond onboarding and paywalls✅ Proven winback strategies that actually bring subscribers back✅ How smart layers and options increase subscriber conversionLearn More:Explore Encorehttps://encorekit.com/You can also watch this video here: https://youtube.com/live/x-JmAZbnD9M⁠⁠*********************************************SPONSORSStill designing, resizing, and uploading screenshots manually? AppScreens lets you pick from hundreds of high-converting templates, generate for every device size and language in minutes, and upload automatically to directly to App Store Connect and Google Play Console. Trusted by more than 100K developers and ASO experts worldwide.Try it free: https://appscreens.com/?via=am*********************************************Thinking about your next great app? This is the best time to make it! Contact Chaim at b7dev.com and get your idea started! Delivery times are super short; you'll be surprised by the cost to develop! B7dev.com*********************************************If you're advertising your growing mobile app, you need a measurement partner you can actually rely on — and that's where AppsFlyer comes in.It gives you a clear view of your entire funnel — from the first impression all the way to the install, in-app events, and user LTV. You'll know what's driving real results, and what's just noise.What teams love about it? It's stable, accurate, and built to handle everything the mobile world throws at you — privacy changes, creative optimization, you name it.And when you need help? Their global support team is there 24/7 — not just to fix things, but to help you grow.If you're ready to level up your mobile marketing and make smarter decisions, check out AppsFlyer.com *********************************************Follow us:YouTube: ⁠AppMasters.com/YouTube⁠Instagram: ⁠@App MastersTwitter: ⁠@App MastersTikTok: ⁠@stevepyoung⁠Facebook: ⁠App Masters⁠*********************************************

On this episode of Astonishing Healthcare, Judi Health's Mike Tate (VP, National Business Development) and Mark Pearce (Director, TPA Operations) join us in the studio to discuss the role of Third-Party Administrators (TPAs) in the self-funded employer market. As Mike explains, TPAs act as the "enforcers" of an employer's plan document, responsible for pulling everything together and ensuring claims accuracy, network access, and financial stewardship. Mark dives into the distinction between carrier-owned (ASO) and independent TPAs, explaining how independent models offer greater flexibility in plan design. And of course, they highlight a significant industry challenge: legacy technology. Many administrators rely on antiquated systems that limit customization and data visibility. In contrast, modern platforms empower plan sponsors to integrate point solutions effectively, customize networks for high-value care (e.g., through centers of excellence), and drive better member engagement. If you've ever asked yourself, "What does a TPA really do?" or "Should I look at different TPAs?" this episode will be worth your time to listen to.Ultimately, successful healthcare administration relies on managing "hundreds of little things" correctly for each benefit (Rx, medical, vision, and dental) - from provider payments to member support. That's how you create positive financial and clinical outcomes. Related ContentAH080 - Health Benefits 101: The Importance of "Smart" Care Navigation, with Andy KageleiryReplay: The Future of Health Benefit Design: How Judi® Powers Seamless Care and Better OutcomesAH067 - Aligned Health Benefits and the Freedom to Unbundle, with Kristin Begley, PharmDJudi Health™ Earns Best Healthcare InsurTech Solution in the 9th Annual MedTech Breakthrough Awards ProgramFor more information about Judi Health and this episode, please visit Judi Health - Insights.

O le masina nei (Aso 14 Fepuari) na atoa tonu iai le 60 tausaga o Tupe Tesimale i Ausetalia.

Want to increase your organic downloads without spending money on ads? In this video, I break down our proven app store optimization (ASO) framework for 2026. Whether you are an indie developer or managing a big brand, these strategies will help you rank higher on both the Apple App Store and Google Play Store.We cover the exact steps we use at App Masters to help clients find success, from keyword research to conversion rate optimization.In this ASO tutorial, you will learn:✅ The most important ASO ranking factors in 2026✅ How to find low-competition keywords that still drive revenue✅ The do's and dont's of selecting keywords✅ Some Real Case Studies:- $1,600 in revenue in the first 22 days from organic search- $3,000/month purely from long-tail ASO strategy- 90+ #1 keyword rankings using low-traffic terms

Už víme, že v Hradci Králové prodávala v meziválečném období hračky celá řada obchodníků. Speciální oddělení hraček mohli najít zákazníci v obchodním domě Leo Taussiga na Velkém náměstí, hračky nabízela firma Aso na Ulrichově náměstí nebo bazar Čupr majitelky Karly Součkové v Čelakovského ulici a mnoho dalších obchodníků.Všechny díly podcastu Host ve studiu můžete pohodlně poslouchat v mobilní aplikaci mujRozhlas pro Android a iOS nebo na webu mujRozhlas.cz.

Už víme, že v Hradci Králové prodávala v meziválečném období hračky celá řada obchodníků. Speciální oddělení hraček mohli najít zákazníci v obchodním domě Leo Taussiga na Velkém náměstí, hračky nabízela firma Aso na Ulrichově náměstí nebo bazar Čupr majitelky Karly Součkové v Čelakovského ulici a mnoho dalších obchodníků.

AI has fundamentally changed app development. With vibe coding, agentic workflows, and modern AI development tools, what used to take 6 months to build can now be shipped in weeks. Costs are lower than ever. Speed is no longer the bottleneck.But here's the problem: faster development hasn't led to better products or stronger app businesses.In this livestream, we're joined by Chaim Sajnovsky, Founder of B7 Dev, a development studio that has helped startups go from idea to launch for over a decade.Chaim brings real-world experience helping founders navigate AI-powered app development, outsourced development teams, and early-stage decision-making. Together, we'll break down why planning, positioning, and distribution now matter more than code, and why so many founders still fail even when building faster than ever.You will discover:✅ How AI reduced app development time and cost by 80%✅ Why “what to build” is now more important than “how to build.”✅ How to define your main hypothesis before writing code✅ Why most of these features don't drive product-market fit✅ AI tools founders are using right now (including Claude Code)Learn More:https://www.linkedin.com/in/chaim-sajnovsky-5003494/http://www.b7dev.com/You can also watch this video here: ⁠⁠https://youtube.com/live/unb8p-5MkuA*********************************************SPONSORSStill designing, resizing, and uploading screenshots manually? AppScreens lets you pick from hundreds of high-converting templates, generate for every device size and language in minutes, and upload automatically to directly to App Store Connect and Google Play Console. Trusted by more than 100K developers and ASO experts worldwide.Try it free: https://appscreens.com/?via=am*********************************************Got tons of freemium users who won't upgrade? Encore turns free users into paying customers and reduces churn by adding smart, curated affiliate offers at key user moments. Everyone wins with Encore.Learn more at ⁠https://encorekit.com/*********************************************If you're advertising your growing mobile app, you need a measurement partner you can actually rely on — and that's where AppsFlyer comes in.It gives you a clear view of your entire funnel — from the first impression all the way to the install, in-app events, and user LTV. You'll know what's driving real results, and what's just noise.What teams love about it? It's stable, accurate, and built to handle everything the mobile world throws at you — privacy changes, creative optimization, you name it.And when you need help? Their global support team is there 24/7 — not just to fix things, but to help you grow.If you're ready to level up your mobile marketing and make smarter decisions, check out AppsFlyer.com *********************************************Follow us:YouTube: ⁠AppMasters.com/YouTube⁠Instagram: ⁠@App MastersTwitter: ⁠@App MastersTikTok: ⁠@stevepyoung⁠Facebook: ⁠App Masters⁠*********************************************

Most AI photo apps try to do everything, and end up blending in.In this video, Steve P. Young breaks down how Photo Revive AI scaled to over $500K/month by doing the opposite: niching down first, then expanding later.Instead of launching as “another AI image generator,” this app positioned itself around photo restoration and revival and used smart ASO, onboarding, and paywall strategies to win in a brutally competitive market.You'll learn:✅ Why niching down beats competing in red-hot AI categories✅ How Photo Revive AI generates ~$500K/month (verified across multiple tools)✅ The exact onboarding and paywall flow driving conversions✅ How credit-based pricing controls AI costs and boosts revenue✅ Why distribution matters more than features or UISteve walks through:• Real revenue estimates from Sensor Tower, AppFigures, and AppMagic• The full user journey from install → upgrade• Paywall tactics most founders overlook• How to start a niche, win early traction, and expand laterIf you're building:

In this episode, we're joined by Ben Moore, U.S. Managing Director of BeReal, one of the most culturally relevant social apps of the past decade.With 41M+ monthly active users worldwide, BeReal became App of the Year 2022 by doing what most social platforms wouldn't: going against algorithms, filters, and AI-driven content.With a background leading growth and monetization at TikTok, Walmart Connect, and global media networks, Ben brings a rare inside perspective on what actually drives product-market fit, retention, and cultural relevance in consumer apps.If you're building a consumer app and struggling with retention, differentiation, or product-market fit, this conversation will challenge conventional growth advice and give you a clearer playbook for what actually works in 2026 and beyond.You will discover:✅ How BeReal scaled to 41M MAU by removing algorithms instead of optimizing for them✅ Creator-led growth in 2026 and beyond✅ Lessons from BeReal's journey: from viral hype → durable, loyal product✅ Practical lessons app founders can apply to build durable growth in saturated marketsLearn More:

With the racing hotting up all over the pro cycling world, we return with the same Friebe-Birnie-Hatch trio as last week to review the latest action and talking points. The biggest news story of the week was ASO's decision to hand Spanish outfit Caja Rural a Tour de France wild card at the expense of the Unibet Rose Rockets. We discuss to what extent Caja's place on the startline in Barcelona is justified and the case for the opposition i.e. the Rockets.One man who'll certainly be heading to the Tour, barring accident, is Remco Evenepoel. His three wins in his first three outings for Red Bull-BORA-hansgrohe in Mallora augur well for the rest of season. Daniel's question is: could Remco even be the man to ruin Tadej Pogačar's Sanremo dream?Another candidate for that role, of course, is Mathieu van der Poel. He won his eighth world cyclocross title at the weekend, which has us wondering about the Winter Olympics extending his career in the discipline.EPISODE SPONSORSIndeedIf you are looking to hire someone for your company, maybe the best way isn't to search for a candidate but to match with Indeed. Go to indeed.com/cycle now to get a £100 sponsored job credit and get matched with the perfect candidate fast.BikmoThis episode of The Cycling Podcast is brought to you by Bikmo cycle insurance – because let's face it, things happen. Whether it's a crash landing, the heartbreak of a stolen bike, or the ultimate facepalm moment of reversing over your prized aero wheel, Bikmo has you covered. Flexible policies that you can cancel anytime, 50% off extra bikes in your household, protection for your kit, race entries, and even damage while travelling to your next epic ride – they've thought of it all. Protect your ride before it's too late – head to Bikmo.com to get covered.BabbelLearn a language the fun, easy way with intuitive 15-minute lessons you can do when you want. Choose from 14 languages including Spanish, French, Italian and German. Listeners can get up to 60% off for a limited time only at babbel.com/cycleFollow us on social media:Twitter @cycling_podcastInstagram @thecyclingpodcastFriends of the PodcastSign up as a Friend of the Podcast at thecyclingpodcast.com to listen to new special episodes every month plus a back catalogue of more than 300 exclusive episodes.The 11.01 CappuccinoOur regular email newsletter is now on Substack. Subscribe here for frothy, full-fat updates to enjoy any time (as long as it's after 11am).The Cannibal & BadgerFriends of the Podcast can join the discussion at our new virtual pub, The Cannibal & Badger. A friendly forum to talk about cycling and the podcast. Log in to your Friends of the Podcast account to join in.The Cycling Podcast is on StravaThe Cycling Podcast was founded in 2013 by Richard Moore, Daniel Friebe and Lionel Birnie.

E ui i le Sa i le faia o savali tete'e i Sini, o loo iai le fa'amoemoe o nisi e taunu'u lava ona faia se savali tete'e e fa'asaga i le peresitene o Isaraelu, Isaac Herzog, lea o loo fa'amoemoe e taunu'u mai i Sini i le Aso 9 o Fepuari, le Aso Gafua o le vaiaso o muamua.

Before you soft launch, check this. Or your data will lie. In this episode, Matej walks through a complete soft launch checklist covering tracking, attribution, monetization hygiene, pricing, live ops readiness, UA setup, and creatives.This is not a full guide. The full guide is here: https://payhip.com/b/fJi9EIt's everything that must work before you judge CPI, retention, or ROAS.What Matej covers• MMP & Firebase setup• iOS ATT and conversion schemas• Crash & ANR thresholds• Revenue deduplication & fraud• Ad mediation basics• Geo pricing strategy• Content & live ops readiness• Store listings & creativesKey takeaway:If the setup is broken, nothing matters. ---------------------------------------This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let's not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r,⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Felix Braberg, Matej Lancaric⁠Podcast: Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2um8eguhf-c~H9idcxM271mnPzdWbipgChapters00:00 — Why most soft launches fail01:15 — The technical phase nobody skips (but should)02:40 — MMP, Firebase, and key events04:20 — iOS conversion schemas & ATT logic05:50 — Crashes, ANRs, and store penalties07:10 — Revenue deduplication mistakes08:20 — Purchase validation & cheaters09:30 — Ad mediation basics in soft launch11:00 — Balancing ads vs retention12:10 — Geo pricing and monetization power13:30 — Content roadmap & live ops thinking14:50 — UA readiness & campaign setup16:00 — Store listings, ASO & keywords17:20 — Creatives for soft launch (what NOT to fake)---------------------------------------Matej LancaricUser Acquisition & Creatives Consultant⁠https://lancaric.meFelix BrabergAd monetization consultant⁠https://www.felixbraberg.comJakub RemiarGame design consultant⁠https://www.linkedin.com/in/jakubremiar---------------------------------------Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!Hit the Subscribe button on YouTube, Spotify, and Apple!Please share feedback and comments - matej@lancaric.me---------------------------------------If you are interested in getting UA tips every week on Monday, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lancaric.substack.com⁠⁠⁠⁠⁠⁠ & sign up for the Brutally Honest newsletter by Matej LancaricDo you have UA questions nobody can answer? Ask ⁠⁠⁠⁠⁠⁠⁠⁠Matej AI⁠⁠⁠⁠⁠⁠ - the First UA AI in the gaming industry! https://lancaric.me/matej-ai

AppAdvice has officially shut down — so what does that mean for Apps Gone Free campaigns and lifetime free promos?In this video, Steve breaks down what really happened, why Apple is paying closer attention to these campaigns, and whether Apps Gone Free strategies still work in 2026.He'll share real data, real case studies, and hard-earned lessons from running these campaigns for years, including what triggered Apple's crackdown, what mistakes to avoid, and how app founders can still use promotions to kickstart downloads without risking app rejection or review removals.If you're struggling with app discoverability, ASO, or early traction, this video will help you understand the dos and don'ts of Apps Gone Free campaigns in today's crowded App Store.You'll learn:✅ Why AppAdvice shut down and what it means for app marketing✅ Real case studies showing 2,000–6,000 downloads in days (post-AppAdvice)✅How Apps Gone Free campaigns can still boost ASO and organic installs✅ The right and wrong way to ask for App Store reviews✅ How Indie App Santa fits into the future of app distributionKey takeaway:Apps Gone Free campaigns aren't dead, but the rules have changed. If you run them the wrong way, you risk Apple intervention. If you run them the right way, they can still be one of the fastest ways to jumpstart app growth.

In this PocketGamer.biz episode, hosts Peggy Anne Salz and Brian Baglow sit down with Yevhen Tarasenko, App Growth Consultant and ASO expert, to break down why sustainable organic growth is built on discipline, not shortcuts.Drawing parallels between ASO and drumming in a metal band, Yevhen explains why teams that treat the app store as a live channel and build always-on systems consistently outperform those chasing quick wins.You'll learn:

Merci à ⁠⁠⁠⁠⁠⁠DISTANCE⁠⁠⁠⁠⁠⁠ de soutenir ON YOUR MARKS. Recorded For All Runners.10% de réduction avec le code ONYOURMARKS10Dans cet épisode d'On Your Marks, on s'intéresse à l'organisation du marathon des Jeux Olympiques de Paris 2024.Comment prépare-t-on un marathon olympique ?Par où commence-t-on ?Quelles sont les contraintes spécifiques liées aux Jeux Olympiques ?Pour y répondre, je reçois Laure Funten-Prévost, ancienne athlète de haut niveau sur piste et Head of Olympic and Paralympic Marathon / Road Events pour Paris 2024.Laure revient sur son parcours, de la pratique du haut niveau à l'organisation d'événements sportifs, en passant par la Fédération Française d'Athlétisme et ASO. Elle explique concrètement son rôle sur Paris 2024, la structuration des équipes, la conception du parcours, les enjeux de sécurité, la coordination avec les différentes institutions et la gestion de la pression liée à un événement mondial.L'épisode aborde également les différences entre l'organisation d'un marathon grand public et celle d'un marathon olympique, ainsi que les enseignements laissés par Paris 2024 pour l'avenir des événements running.Un épisode pour comprendre les coulisses, les méthodes et les réalités de l'organisation du marathon olympique.

In this episode, we're joined by Liubomyr Pivtorak, Chief Product Officer at Hily, one of the world's fastest-growing dating apps with over 40 million users worldwide.Liubomyr has spent the last 10 years in B2C mobile, including 8 years in the hyper-competitive dating industry, leading products that scaled to 10M+ and 30M+ users globally.He'll take us behind the scenes of how Hily grew in a red ocean market, competing against giants like Tinder, Hinge, and Bumble — by running 100+ in-app experiments every quarter and obsessing over data, user behavior, and retention.You will discover:✅ The experiment-driven framework that powers Hily's growth (100+ experiments every quarter)✅ How to grow in a red ocean market like dating apps✅ What actually worked vs what failed — real growth experiment stories✅ The data-driven mindset behind scaling from millions to tens of millions of users✅ How to compete with giants like Hinge, Bumble, and Tinder using smarter experimentsLearn More:Try Hily → https://hily.com Connect with Liubomyr → https://www.linkedin.com/in/liubomyrp/You can also watch this video here: ⁠⁠https://youtube.com/live/rUiISNtS3ssGet training, coaching, and community: https://appmasters.com/academy/*********************************************SPONSORSGot tons of freemium users who won't upgrade? Encore turns free users into paying customers and reduces churn by adding smart, curated affiliate offers at key user moments. Everyone wins with Encore.Learn more at https://encorekit.com/*********************************************Still designing, resizing, and uploading screenshots manually? AppScreens lets you pick from hundreds of high-converting templates, generate for every device size and language in minutes, and upload automatically to directly to App Store Connect and Google Play Console. Trusted by more than 100K developers and ASO experts worldwide.Try it free: https://appscreens.com/?via=am*********************************************Follow us:YouTube: ⁠AppMasters.com/YouTube⁠Instagram: ⁠@App MastersTwitter: ⁠@App MastersTikTok: ⁠@stevepyoung⁠Facebook: ⁠App Masters⁠*********************************************

Luke Rosen was working as an actor and writer in New York when his daughter Susannah was diagnosed with KIF1A, an ultra-rare neurodegenerative condition. It's often fatal. At the time they received Susannah's diagnosis, Luke and his wife Sally didn't have much hope. There was no treatment for KIF1A, and there wasn't much work being done on it among researchers. But Luke, one of the most optimistic people you'll ever meet, did what so many parents of children with rare diseases do...he threw himself at the problem. He and Sally started the KIF1A.org Foundation so they could start building research that could go towards finding a treatment for their daughter.  It was the beginning of a long journey for the family. Ultimately, that journey led them to the n-Lorem Foundation, an organization founded by CNBC Cures Advisory Board member Dr. Stan Crooke that offers free ASO treatments to individuals with nano-rare diseases. Thirty years in the making, Antisense oligonucleotide (ASO) technology bridges genomic discovery to personalized medicine one patient at a time. Because of the work done by n-Lorem, Susannah is now receiving treatment for her KIF1A. Luke says the treatments helped for while, though he's now worried the disease is catching up.For more about Susannah's story: visit: https://www.kif1a.org/n-lorem's work is here: https://www.nlorem.org/ Join us in advancing awareness and understanding of rare diseases. Visit CNBC.com/Cures to access clips, resources, or to sign up for our weekly newsletter.  Follow Becky Quick on X: @BeckyQuickPlease share your thoughts or rare disease story in the comments, and join us on The Path. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

I le fa'amanatuina o le aso o le atunuu i le Aso Gafua na te'a nei (Aso 26 o Ianuari), na fa'ailoa mai ai fo'i ma le Tagatanu'u o Ausetalia, le Australian of the Year.

Most app founders overcomplicate things. This Notepad app? It makes $20,000/month with a design straight out of 2013.

Everybody talks about creativity, but very few are willing to measure it. The real advantage comes from combining imagination with obsession.That's the lesson of MrBeast, the YouTube creator who turned data-driven storytelling into one of the most powerful media brands in the world. In this episode, we explore his marketing playbook with the help of our special guest Rodrigo Fontes, VP of Marketing at QuillBot.Together, we break down what B2B marketers can learn from engineering audience retention, building repeatable content formats, and investing just a little more effort to create work people can't look away from.About our guest, Rodrigo FontesRodrigo Fonte is the VP of Marketing at Quillbot. He is a strategic marketing leader with over 15 years of experience building and scaling brands across both B2C and B2B markets. Rodrigo is currently driving growth in Generative AI and consumer tech at QuillBot (Learneo). He's also leading the global marketing organization behind one of the world's most widely used AI writing assistants, overseeing Brand, Media, Influencers, Social, SEO, ASO, Content, Product Marketing, and International Expansion.What B2B Companies Can Learn From MrBeast:Obsess over audience retention, not just reach. MrBeast doesn't just aim for views, he studies exactly where attention drops and rebuilds content accordingly. Rodrigo says, “His data-driven customer obsession on every detail to make things work, I think that's such an amazing thing for us marketers today to think [about].” B2B teams should move beyond impressions and focus on where prospects lose interest and why. Analyze content the same way you analyze funnels. Retention is the real signal of relevance.Show people something they've never seen before. Originality is MrBeast's core advantage. He doesn't just execute well, he starts with ideas audiences haven't encountered. Rodrigo reminds us, “The fight for attention is brutal today.” If your content looks like your competitors', it's already invisible. Massive budgets aren't required to execute original ideas, as MrBeast proved in his early viral videos. Novelty is a priceless strategic asset.Use culture as a creative multiplier. MrBeast often revamps formats by tapping into existing cultural moments (e.g., Squid Game, Willy Wonka). Rodrigo points out, “He can really revamp a format if he adds culture to [it].” B2B strategy doesn't have to reinvent the wheel. Tie your ideas to what your audience already cares about instead of forcing attention from scratch.Quote“ Go deeper on what really, already has the attention of your target audience, instead of starting from scratch. What are they paying attention to already?”Time Stamps[01:03] Meet Rodrigo Fontes, VP of Marketing at QuillBot[02:13] Why MrBeast?[09:07] Why His Content Works[16:58] The Power of Effort and Originality[22:05] Repeatable Formats and Serialized Content[29:20] Lessons from Branded Content and Influencers[42:45] QuillBot's Content Strategy[47:56] Advice for Marketing Leaders[51:12] Final Thoughts and TakeawaysLinksConnect with Rodrigo on LinkedInLearn more about QuillBotAbout Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both nonfiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Head of Production). Remarkable was produced this week by Jess Avellino, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the noise. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Moitié hollandaise, moitié française, ambitieuse et innovante la formation Unibet Rose Rockets, sorte d'ovni du cyclisme mondial a entamé de la meilleures des manières sa saison 2026 en s'offrant un premier succès ce week-end sur la première épreuve européenne du circuit la classique de Valence remportée par le sprinter néerlandais Dylan Groenewegen, l'une des recrues phares de la formation dirigée par Bas Tietima. Une équipe qui a changé de dimension à l'intersaison passant d'un projet média iconoclaste à une véritable puissance du circuit ProTeam dont l'ambition déclarée est d'obtenir la fameuse wild card accordée avec parcimonie par ASO pour participer au prochain Tour de France. Pour cela Tietima le sait il faut séduire Christian Prudhomme et quoi de mieux que de beaux coureurs français pour s'attirer la sympathie du patron du Tour. Parmi lesquels Victor Lafay, fraîchement arrivé dans cette formation, invité de Grand Plateau, avec Christophe Cessieux, Pierre Koetschet et Jérôme Pineau. Production : Roxanne LacuskaRéalisation : Loïc Peltier

In this episode, we're joined by one of our community members, John McEvoy, founder of Momego, the worldwide transit tracking app with over 5.2 million installs and 400,000 daily active users, built entirely by one person.John started as a graphic designer and taught himself to code. Today, his app generates $30K in monthly recurring revenue, powered by localized ASO, clever ASA, and great features.He'll share his exact frameworks for growth, from keyword localisation to subscription retention, all based on real results from running a successful utility app in a competitive market.You will discover:✅ How localised ASO helped Momego reach 5M+ installs✅ The Apple Search Ads strategy John uses to scale profitably✅ How to test app icons, pricing, and onboarding flows that convert✅ Why reverse trials outperform free trials for mobile apps✅ The features that keep users paying (widgets + live activities)Learn More:

O ananafi Aso 22 o Ianuari, na fa'amanatuina ai le Aso Fa'avauvau o le Atunu'u - le National Day of Mourning - mo tagata e to'a 15 na maliliu i le osofa'iga terorisi i le Aso 14 o le masina na te'a nei i Bondi Beach.

Good afternoon, I'm _____ with today's episode of EZ News. Tai-Ex opening The Tai-Ex opened up 43-points this morning from yesterday's close, at 31,789 on turnover of $6.4-billion N-T. Premier thanks Japan for swift response to helicopter crash Premier Cho Jung-tai is expressing his thanks to Japanese government for their swift and comprehensive rescue operation after a helicopter carrying two Taiwanese tourists and a Japanese pilot went missing near one of Japan's most active volcanoes. The Ministry of Foreign Affairs has arranged for the Taiwan victims' families to travel to Japan following the accident. Authorities say the helicopter lost contact during what should have been a 10-minute flight over Mount Aso in southern Japan on Monday. Rescuers on Wednesday said they'd spotted wreckage believed to be from the sightseeing helicopter inside the crater (火山口) of one of Mt. Aso's five peaks. However, officials had said bad weather and high levels of volcanic gases were hampering the rescue operation. The helicopter's operating agent has said the two tourists from Taiwan were a 41 year old man and a 36 year old woman. Alex Honnold to scale Taipei 101 on Saturday American free solo climber, Alex Honnold will be attempting to scaling the Taipei 101 tomorrow. Taipei 101 chairwoman Janet Chia has led a bilingual blessing ceremony for the American climber ahead of his historic free solo climb. Honnold will scale all 101 floors of the structure (結構) without ropes or safety equipment. He's attempting what organizers a describing as potential milestone in human achievement. The climb will be broadcast live by Netflix. Ukraine President Criticizes EU for Slow Response to Russia Ukrainian President Volodymyr Zelenskyy is criticizing European allies for their slow and fragmented response to Russia's invasion. Speaking at the World Economic Forum in Davos, he highlighted Europe's inadequate (不足) support compared to the U.S. push for peace. Zelenskyy met with U.S. President Donald Trump, calling the talks productive. He urges Europe to become a global force, contrasting its response to Washington's actions in Venezuela and Iran. Despite European support, internal disagreements and slow responses frustrate Kyiv. Zelenskyy stresses the need for Western weaponry and international focus on the war as Russia's influence persists. Minnesota judge overturns block on agents using force on protesters A US appeals judge has overturned a ruling that blocked federal agents in Minneapolis from using force against peaceful protesters. The city has seen several weeks of protests against the government's immigration crackdown (鎮壓), and the killing of a woman by an immigration agent. Nick Harper reports from Washington. Olympic Flame to Pass Through Venice The Olympic flame makes a landmark run through Venice, gliding on boats down the Grand Canal and across St. Mark's Basin. The flame will arrive toward dusk (黃昏) at "Piazzale Roma", crossing the "Ponte delle Guglie" and the Rialto Bridge. Venice is the 46th stage of the 63-day torch relay covering 12-thousand kilometers. The relay started in Rome and will wind through (蜿蜒穿過) all 110 Italian provinces before reaching Milan's San Siro Stadium for the opening ceremony on February 6. That was the I.C.R.T. EZ News, I'm _____. －－－－以下為 SoundOn 動態廣告－－－－ 挺你所想！與你一起生活的銀行 中國信託行動銀行APP全新聯名主題登場 三大超萌IP：反應過激的貓、無所事事小海豹、貓貓蟲咖波 主題自由切換，快來中信銀行APP打造你的專屬體驗 立即搜尋>中國信託行動銀行APP 體驗主題>https://sofm.pse.is/8qgd2f -- Hosting provided by SoundOn

Good afternoon, I'm _____ with today's episode of EZ News. Tai-Ex opening The Tai-Ex opened up 124-points this morning from yesterday's close, at 31,371 on turnover of 9.7-billion N-T. The market moved sharply lower on Wednesday following heavy losses on Wall Street overnight. Analysts say investors opted to dump their holdings in panic as sentiment was hit by the big losses on U-S indexes overnight. While Wednesday was also the settlement date for January futures contracts, so selling increased, with foreign institutional investors holding more short-position contracts than long-position ones … and tech stocks remained the targets of the sell-off. DPP finalizes candidates for Chiayi County, Tainan and Kaohsiung elections The D-P-P has finalized its candidates for key mayoral positions in southern Taiwan. According to the party, it has approved Lai Jui-lung as the D-P-P's candidate for the Kaohsiung mayoral election, Tsai Yi-yu as its candidate for the post of Chiayi County magistrate, and Chen Ting-fei as its Tainan mayoral candidate,. Final approval for all three candidates was made during a meeting of the D-P-P's s Central Executive Committee. President Lai Ching-te, who doubles as the party chairman, says he hopes the candidates will integrate (整合) local efforts and support other party members seeking office in November's local elections. Rescuers spot wreckage from Japanese sightseeing helicopter carrying 2 Taiwanese tourists Rescuers in Japan have spotted wreckage (殘骸) believed to be from a sightseeing helicopter that was carrying two Taiwanese tourists and a Japanese pilot that went missing near one of Japan's most active volcanoes Authorities say the helicopter lost contact during what should have been a 10-minute flight over Mount Aso in southern Japan on Monday. According to local police, the wreckage, possibly of the missing helicopter, was spotted inside the crater of Nakadake, one of Mt. Aso's five peaks. However, officials had said bad weather and high levels of volcanic gases were hampering (阻礙) the rescue operation. Taiwan's representative office in Fukuoka says it was notified of a helicopter crash involving the two Taiwanese tourists immediately after the accident occurred. Supreme Court looks set to reject Trump's bid to control Fed US President Donald Trump's bid to control the US central bank looks set to be rejected by the Supreme Court. During arguments on Wednesday, justices from across the ideological spectrum (政治光譜) appeared concerned that the president's efforts to fire one of the Federal Reserve's leaders, could imperil its independence. Kate fisher reports from Washington Peru President Facing Scrutiny for Meetings with Chinese Business Owners Peru's interim President Jose Jeri is facing scrutiny (細看，仔細審查) for unregistered meetings with two Chinese business owners. On Wednesday, he appeared before a congressional oversight committee to address these encounters, which have sparked a criminal probe and calls for his removal. Jeri denies wrongdoing and claims the opposition's actions are a destabilizing maneuver ahead of the April 12 election. Earlier this week, Peru's attorney general's office said it has launched a preliminary investigation against Jeri for the alleged crimes of influence peddling and illegal lobbying. That was the I.C.R.T. EZ News, I'm _____. -- Hosting provided by SoundOn

If you're building your first app — watch this before you write another line of code.In this video, Steve P. Young reveals:✅ The #1 mistake app founders make when building their first app✅ The simplest MVP formula that actually drives revenue — not downloads✅ Why distribution matters more than features✅ How to build your Minimum Viable Revenue (MVR), not just an MVP✅ Real-world examples of indie apps making $3K–$200K/month doing one thing really wellWhether you're a developer or entrepreneur, this is your roadmap to launching an app that makes money from day one — without wasting $30K on the wrong features.

O le asō, Aso 20 o Ianuari ua atoa tonu iai le tausaga talu ona toe tula'i mai Donald Trump mo le taimi lona lua i le tofi peresitene o Amerika.

January 26 is one of the most debated dates in Australia's history. Often described as the nation's birthday, the day marks neither the formal founding of the colony nor the creation of the Commonwealth. Instead, it reflects a layered history shaped by colonisation, political decisions, and ongoing First Nations resistance. Understanding what actually happened on January 26 reveals why the date is experienced so differently across the country. - O le Aso 26 o Ianuari o loo molimauina pea le malolosi ma 'ese'ese iai o finagalo fa'aalia o tagata i Ausetalia. E fa'aigoaina e nisi o le aso fanau o le atunu'u, ae le o le aso lea na fa'avaeina ai le Malo Taupulega o Ausetalia. Peita'i o se aso i le tala fa'asolopito o loo fa'ailogaina i le te'ena o faigamalo kolone ma o loo fa'aauau ona tete'e iai tagata muamua i Ausetalia.

Discover the app marketing strategies that actually work in 2026, from ASO and paid acquisition to creative testing and retention hacks that are driving real ROI today.In this session, Steve P. Young, Founder of App Masters, shares what's working right now across hundreds of apps — including:✅ 2026's best-performing ad channels (Meta, TikTok, CTV & more)✅ How to combine ASO + paid for explosive growth✅ AI tools and automation that are changing mobile marketing✅ The new rules for creative testing and user retentionWhether you're an indie developer or running a large app studio, this episode will give you the exact strategies, frameworks, and case studies to scale your app downloads and revenue this year.Learn More:Join the App Founder's Community:https://appfounders.co/Use Code: NEWYEAR26 to avail 26% off on annual plansYou can also watch this video here: ⁠⁠https://youtube.com/live/KlYqVGudZpMWant expert guidance to grow your app? Book a quick call with App Masters:https://appmasters.com/contact-us/Get training, coaching, and community: https://appmasters.com/academy/*********************************************SPONSORSGot tons of freemium users who won't upgrade? Encore turns free users into paying customers and reduces churn by adding smart, curated affiliate offers at key user moments. Everyone wins with Encore.Learn more at https://encorekit.com/*********************************************Still designing, resizing, and uploading screenshots manually? AppScreens lets you pick from hundreds of high-converting templates, generate for every device size and language in minutes, and upload automatically to directly to App Store Connect and Google Play Console. Trusted by more than 100K developers and ASO experts worldwide.Try it free: https://appscreens.com/?via=am*********************************************Follow us:YouTube: ⁠AppMasters.com/YouTube⁠Instagram: ⁠@App MastersTwitter: ⁠@App MastersTikTok: ⁠@stevepyoung⁠Facebook: ⁠App Masters⁠*********************************************

Ua fa'atulagaina e le mālō tele se aso fa'avauvau o le atunu'u se National Day of Mourning i le Aso 22 o Ianuari mo i latou na maliliu i le osofa'iga terorisi i Bondi Beach.

BUFFALO, NY — January 15, 2026 — A new #research paper was #published in Volume 17, Issue 12 of Aging-US on December 1, 2025, titled “CD47 antisense oligonucleotide treatment improves glucose homeostasis and alleviates dyslipidemia in aged male mice.” Led by Taesik Gwag and Shuxia Wang from the University of Kentucky and the Lexington Veterans Affairs Medical Center, the research shows that reducing CD47 levels improves blood sugar regulation and lipid balance in older mice. These findings are significant because metabolic disorders linked to aging increase the risk of diabetes, cardiovascular disease, and other chronic conditions. The results suggest that CD47 may be a promising target for improving metabolic health during aging. As people age, metabolic problems such as insulin resistance, high cholesterol, and increased abdominal fat become more common, even without significant weight gain. CD47 is known to play roles in immune signaling and aging-related inflammation, and earlier studies have linked it to metabolic dysfunction. This study examined whether lowering CD47 activity could reverse age-related metabolic decline. Researchers treated aged male mice with an antisense oligonucleotide (ASO) designed to reduce CD47 for ten weeks. The treatment led to lower fasting blood glucose, improved glucose tolerance, and enhanced insulin sensitivity. Circulating lipid levels, including cholesterol and free fatty acids, were also reduced. Importantly, these benefits occurred without changes in overall body weight, indicating improved metabolic efficiency rather than weight loss. “Twenty-month-old male mice were treated with control ASO or CD47 ASO (25 μg/g) for 10 weeks.” One of the most notable findings was a selective reduction in visceral fat, the deep abdominal fat closely associated with metabolic disease. Fat cells in this tissue were smaller, reflecting reduced fat production within the cells rather than increased fat breakdown. This change helps explain why metabolic health improved without weight loss. Treatment also improved brown fat tissue function. Brown fat plays a key role in energy use and metabolism. Treated mice showed increased activity of genes involved in energy burning and hormone-like signaling, supporting improved whole-body glucose and lipid balance. Moreover, the liver showed improved glucose metabolism. While liver fat content was unchanged, genes involved in glucose uptake and processing were more active, further contributing to better blood sugar control. Together, these findings identify CD47 as a key regulator of age-related metabolic dysfunction. By improving glucose control, lipid balance, and fat tissue function in aged male mice, CD47 antisense therapy offers a promising path for future strategies aimed at reducing metabolic disease risk in aging populations. DOI: https://doi.org/10.18632/aging.206343 Corresponding authors: Taesik Gwag - Taesik.gwag@uky.edu and Shuxia Wang - swang7@uky.edu Abstract video: https://www.youtube.com/watch?v=U6CiiOIaIWI Sign up for free Altmetric alerts about this article - https://aging.altmetric.com/details/email_updates?id=10.18632%2Faging.206343 Subscribe for free publication alerts from Aging - https://www.aging-us.com/subscribe-to-toc-alerts To learn more about the journal, please visit https://www.Aging-US.com​​ and connect with us on social media at: Bluesky - https://bsky.app/profile/aging-us.bsky.social ResearchGate - https://www.researchgate.net/journal/Aging-1945-4589 X - https://twitter.com/AgingJrnl Facebook - https://www.facebook.com/AgingUS/ Instagram - https://www.instagram.com/agingjrnl/ LinkedIn - https://www.linkedin.com/company/aging/ Reddit - https://www.reddit.com/user/AgingUS/ Pinterest - https://www.pinterest.com/AgingUS/ YouTube - https://www.youtube.com/@Aging-US Spotify - https://open.spotify.com/show/1X4HQQgegjReaf6Mozn6Mc MEDIA@IMPACTJOURNALS.COM

Before App Masters became a leading app marketing agency, I built a LOT of businesses that went absolutely nowhere.

Ua fa'ailoa mai e leoleo a le mālō tele le Australian Federal Police (AFP), nisi o fa'amatalaga e fa'asino i tagata e to'a 2 ia na faia le osofa'iga terorisi i Bondi Beach i le Aso 14 o le masina na te'a nei.

Ua aumaia le fe'au fa'amanuia a le palemia, Anthony Albanese, mo le Tausaga Fou, na ia toe tepa ai i le osofa'iga terorisi i Bondi Beach i le Aso 14 o le masina nei.

What if one tiny visual tweak could send your app viral?

Deux gros objectifs par an, des courses “carottes” pour rester motivé, une PPG solide pour éviter les blessures… et un plan qui s'adapte aux imprévus : c'est ça, une vraie saison pensée comme un athlète de haut niveau. Dans cet épisode, RMC Running reçoit Yannick Dupouy, coach d'Étienne Daguinos (vainqueur des 20 km de Paris, sélectionné aux Mondiaux de cross) et membre de My Running Club. Avec le maître Yodu, ils vous ouvrent les coulisses de la planification : comment organiser vos cycles (foncier, spécifique, affûtage, régénération) ? Combien de semaines pour préparer un semi, un marathon, un 10 km ? Que faire quand une blessure fait dérailler le plan ? Pourquoi la planification équivaut à 60-70% de votre performance ? De quoi préparer 2026 avec méthode… et aller chercher vos meilleurs chronos.Dans le bon plan dossard, nous vous offrons un dossard pour une nouvelle course parisienne : le "10km Montmartre AG2R-La Mondiale" qui aura lieu le 18 janvier prochain. Nous recevons Thomas Delpeuch, responsable des grands événements sportifs chez ASO. Rendez-vous sur notre compte Instagram pour décrocher ce magnifique dossard. Dans le bon plan matos, tentez de gagner la toute nouvelle veste de chez Gorewear, la veste imperméable "concurve Gore-Tex". Ludovic Thepin nous rend visite pour nous parler de ce vêtement technique, idéal avec les conditions météos. Rendez-vous sur le Instagram "RMC RUNNING" pour la remporter !

Headway is one of the biggest spenders in mobile marketing, generating hundreds of millions in revenue through its insanely effective Web2App funnel.In this breakdown, Steve P. Young and Igor Lyubimov, CEO, web2wave, reveal the exact flow Headway uses to turn cold traffic into paying users — and how you can model it for your app.You'll discover:✅ The psychology behind high-converting Web2App funnels✅ How Headway turns quiz-takers into subscribers✅ The “winback” email sequence that drives extra revenue✅ Smart upsells & pricing tricks that boost LTV✅ Why longer funnels sometimes convert betterIf you're spending money on Meta, TikTok, or influencer ads, this strategy could completely change your ROAS.Try web2wave: https://web2wave.comSpecial App Masters Offer: Get the lowest plan for $199/month + concierge service to help you build your funnel — mention 'App Masters' on your call with the web2wave team or in chat after creating your account

Saturday, December 20, 2025 - Five days till Christmas, 11 days left to raise funds to CURE SYNGAP1 AES was exceptional in many ways, here are a few: Rare & SYNGAP1 were both very visible, posters with our Logo and names of staff were seen! Posters: https://www.linkedin.com/posts/graglia_syngap1-curesyngap1-activity-7408291479187755008-rMru Our conference was standing room only and had investors!  Even got a mention in their research report! https://www.investing.com/news/analyst-ratings/cantor-fitzgerald-reiterates-overweight-rating-on-camp4-therapeutics-stock-93CH-4403281 ProMMiS Launch was a massive win for patients.  Collaboration. Praxis and Lundbeck recruited for exciting drugs and CAMP4 talked about their ASO and recruiting next year. Our community's presence was felt well into AES. Aaron's post on growth! https://www.facebook.com/aaron.j.harding.5/posts/pfbid0231DtMVUtkZa4eXLv8C8qbf4xEN95aRP1xJ8sGNNvun7aDuUyZVatMWUjjigdXfg1l    Pre-register now for Denver: cureSYNGAP1.org/Pre26   Fundraising. We are YTD $1.68M which is below $1.86M in '23 and $1.97M in '24.  We need to really double down on fundraising for the next two weeks and into next year.  Support our campaign at curesyngap1.org/unlock   ACTION ALERT

In this live session, Steve P. Young will perform a real-time ASO audit using ASOMobile.net, the powerful all-in-one tool for keyword research, competitor analysis, and app visibility tracking.He'll analyze 3 different apps of our App Founders Community members, each with unique ASO challenges — and show how to find keyword opportunities, optimize metadata, and boost organic downloads:

App Store optimization is often treated as a checklist item — update keywords, run a few tests, maybe layer on some paid traffic. But when those pieces operate in isolation, teams miss the real opportunity: using paid and organic together as a single, feedback-driven system. In this episode, we're sharing an App Talks interview with David Quinn, VP of Strategy and Partnerships at Gummicube. David reframes ASO not as a standalone discipline, but as a full-funnel acquisition and conversion engine — one where keyword strategy, creative testing, and paid campaigns continuously inform one another. Today's topics include: Why ASO only works when keyword strategy, creative testing, and paid campaigns are treated as one system How paid campaigns can actively support organic rankings instead of cannibalizing them Using Apple Search Ads taps and share of voice to influence App Store search performance Structuring Apple Ads campaigns and ad groups for clearer insights and better optimization The role of custom product pages in improving conversion and lowering paid acquisition costs Links and Resources: David Quinn on LinkedIn Gummicube website Business Of Apps - connecting the app industry Quotes from David Quinn “ASO isn't any one of these things in a vacuum — it's the combination of keyword updates, A/B testing, and paid campaigns, and the learnings you get from all of them together.” “If you launch paid campaigns before setting up your metadata, you're missing a huge opportunity for the algorithm to understand what you should rank for.” “Paid search placements can help organic performance because taps are signals — if users choose your app more often, the store learns to rank it higher.” Host Business Of Apps - connecting the app industry since 2012

In this episode, we're sharing a recording of a live coaching call with one of our clients, Ben, CTO & Co-Founder at Ertigo, a company behind a portfolio of yoga and flexibility apps.Ben's already nailed the basics of ASO and early user acquisition, but now he's ready to take things to the next level, scaling efficiently, building a long-term growth roadmap, and choosing the right tools for sustainable success.Together with Steve P. Young, they break down the ideal mobile app growth framework, the difference between growing a single app vs. an entire portfolio, and what every founder should do before investing heavily in paid channels.You will discover:✅ The ideal app growth framework, when to move from ASO → ASA → Meta/TikTok✅ How portfolio growth differs from scaling a single app✅ How to set up your social media channels to fuel app installs✅ The truth about MMP tools, Adjust vs. AppsFlyer, and which one fits your stage✅ The #1 mistake founders make when transitioning to paid marketingLearn More:Check out:https://apps.apple.com/id/app/chair-yoga-for-seniors-sitfit/id6741904178 Connect with Ben:https://www.linkedin.com/in/boonya-kitpitak/You can also watch this video here: https://www.youtube.com/live/2QNlnFOaOtYWant expert guidance to grow your app? Book a quick call with App Masters:https://appmasters.com/contact-us/Get training, coaching, and community: https://appmasters.com/academy/*********************************************SPONSORSYou don't need a big team or budget to succeed in ASO.ASOMobile helps you find the best keywords, track your rankings, and see what competitors are doing — all in one simple platform.And if you want to keep growing, use the promo code APPMASTERS40 to get 40% off any plan, for any period at http://bit.ly/49y6rEP*********************************************Launch a high-performing branded Web Shop in minutes—or build a fully custom storefront without the hassle.Xsolla's modular solution reduces platform fees, supports 1,000+ global payment methods, and ships with built-in LiveOps and customization tools—so every purchase puts more revenue back in your studio's pocket.Check out now: https://tinyurl.com/43hda5tf*********************************************Follow us:YouTube: ⁠AppMasters.com/YouTube⁠Instagram: ⁠@App MastersTwitter: ⁠@App MastersTikTok: ⁠@stevepyoung⁠Facebook: ⁠App Masters⁠*********************************************

For years, mobile marketers have been navigating a storm of signal loss, rising UA costs, siloed data, and an explosion of tools that promise growth but rarely deliver clarity. Now, with 2026 on the horizon — and budgets tightening even further — one question keeps resurfacing: How do you drive confident, profitable app growth in the year ahead? In this App Talk special of the Business of Apps Podcast, David Murphy speaks with Eoin Hallahan, Chief Revenue Officer at SplitMetrics, about what the mobile growth landscape is really demanding of teams as they prepare for 2026. Eoin lays out the new realities UA and ASO managers are facing: deeper signal loss, more channel fragmentation, and rising internal pressure to deliver results without expanding headcount. You'll hear how SplitMetrics is reshaping app growth with a unified approach to Apple Ads, App Store Optimization, and AI — including SplitMetrics Iris, an AI agent trained specifically on mobile marketing data. Eoin explains how Iris gives UA teams a strategic edge by turning competitor activity, keyword trends, and performance blind spots into instant, actionable guidance. If you're reevaluating your growth playbook for 2026 — or looking for a smarter, faster way to connect the dots across UA, ASO, and analytics — this conversation is essential listening. Let's dive in: here's Eoin Hallahan, CRO at SplitMetrics. Today's topics include: Why app growth is getting harder heading into 2026, from signal loss to budget pressure and fragmented data. How UA and ASO workflows need to evolve, and why aligning paid and organic strategies is now essential. What SplitMetrics Iris does, and how an AI agent built specifically for mobile marketing changes decision-making. How AI speeds up competitive research, keyword strategy, and campaign optimization — with examples from Flow and NordVPN. Where app growth is heading next, including automation, real-time intelligence, and a new operating model for mobile growth. Links and Resources: Eoin Hallahan on LinkedIn SplitMetrics website SplitMetrics Iris Business Of Apps - connecting the app industry Quotes from Eoin Hallahan “Mobile app marketing is hard, and SplitMetrics exists to make it easy for our customers and to drive growth.” “Conditions today are more volatile and unpredictable than ever, with trends shifting all the time — marketers need a new way of working to keep up.” “Iris isn't just automation; it's a new operating system for mobile growth — it flips the model from dashboards and guesswork to instant, actionable clarity.” Host Business Of Apps - connecting the app industry since 2012

The secret sauce behind profitable consumer subscriptions?Meet the Subscription Value Loop — a framework so good, it's basically the “Conjoined Triangles of Success”… but it actually works.

ASO is getting harder, with more AI-generated apps, more competition, and more developers fighting for the same high-volume keywords. But there's one core ASO principle that still moves the needle… and most beginners miss it completely.In this video, Steve P. Young breaks down the single most important element of ASO you MUST nail if you want real organic downloads:

Most founders focus only on the US market, but what if the fastest path to scaling your app is right in your own country?In this episode, we're joined by Suphasit Thongniam, CEO of NubCal, an AI-powered calorie tracking app that helps users calculate calories by simply snapping a photo of their meal.NubCal has seen exceptional growth in Thailand thanks to strong localization, deep cultural understanding, and a highly effective Meta Ads strategy. Suphasit will share how doubling down on your home market can help you achieve product–market fit, improve retention, and build sustainable growth before expanding globally.If you're struggling to stand out in the crowded US market, this episode will give you a proven blueprint for winning with localization and scaling beyond borders.You will discover:✅ How to use localization to achieve product–market fit in your home country✅ How NubCal built traction by understanding Thai culture, language, and user behavior✅ Meta Ads strategies that work in growing international markets✅ How non-US markets can offer lower competition and high ROILearn More:Check NubCal: https://nubcal.comUse this special code for a 20% discount on NubCal's annual package:02C353You can also watch this video here: ⁠https://www.youtube.com/live/h1zUyMondkUWant expert guidance to grow your app? Book a quick call with App Masters:https://appmasters.com/contact-us/Indie App Santa: https://www.indieappsanta.comGet training, coaching, and community: ⁠https://appmastersacademy.com/*********************************************SPONSORSYou don't need a big team or budget to succeed in ASO.ASOMobile helps you find the best keywords, track your rankings, and see what competitors are doing — all in one simple platform.From November 17 to 23, you can try ASO Max, the most advanced plan from ASOMobile — completely free, no credit card needed.And if you want to keep growing, use the promo code APPMASTERS40 to get 40% off any plan, for any period at ASOMobile.net*********************************************

A simple universal TV remote app is making over $300,000/month — with almost no features and a basic paywall

Today on the show: ASO rejects Ralph Denk's sausage mountain feifdom, Israel-Premier Tech goes dark, and we were very e-xcited by the e-cycling e-world e-championships!

What happens when your app already converts well, but you've hit the ceiling with ASO and ASA?In this live coaching session, Steve P. Young coaches the founder of Scribbe AI, an AI-powered note-taking app, to uncover the next steps for scaling growth beyond traditional app marketing tactics.We'll dive deep into how to find new, scalable channels for user acquisition systematically, explore what separates top-performing apps from the rest, and discuss strategies that actually deliver results when paid ads and influencer campaigns fall short.You'll see real questions, real strategies, and actionable takeaways you can immediately apply to your own app growth journey.You will discover:✅ What to prioritize after ASO and ASA✅ When Meta ads actually make sense✅ How to test and find viral formats that work✅ Community-led growth via Reddit and niche forums✅ Hidden wins from non-US markets most founders ignoreLearn More:Scribbe: AI Notes Takerhttps://apps.apple.com/us/app/scribbe-ai-notes-taker/id6736370215 Connect with Neil:https://www.linkedin.com/in/neil-saduka/Work with us:https://appmasters.com/ You can also watch this video here: https://www.youtube.com/live/5GvJprsRLjsGet training, coaching, and community: ⁠https://appmastersacademy.com/*********************************************SPONSORSArcads is the fastest and best indie-friendly platform to create authentic, AI-powered UGC-style video ads — all from just text input.- Emotionally resonant, human-like videos- Perfect for app demos, testimonials, and paid social creatives- Built for speed, built to convertWhether you're launching or scaling, Arcads makes it easy to test and iterate video ads.Try it now: ⁠https://www.arcads.ai/?comet_custom=appmasters*********************************************