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Mystery Dumpling Unbox ASMR launched in mid-August, spiked to a million downloads a day, is still pulling 300K downloads a day and 1.1M DAU, shows $2 of IAP revenue in the last 30 days.Every one of those 12 million monthly downloads comes from a viral toy trend: RMS "Real Magical Stuff" mystery dumplings, unboxing videos on TikTok and YouTube doing 47M, 70M and 82M views each, and a developer that named the app so precisely ("mystery dumpling" + "unbox") that it sits as the first Google result when a kid searches for the toy. The monetization is textbook ultra-casual pumping: interstitials triggered by action count starting at 15 and dropping to two or three, a permanent MREC on a 10-second refresh sitting on top of the "claim free legendary pack"Felix runs the math: mostly Indonesia and Tier 2/3 traffic, only 33K DAU in the US, so somewhere between $18K and $29K a day in ad revenue, call it $1M a month and roughly $900K banked since launch.⏱️ TIMESTAMPS00:00 – Cold open: 70 million views on a dumpling unboxing video01:32 – What Mystery Dumpling Unbox ASMR is and why $2 of IAP is the wrong way to look at it02:29 – Gameplay walkthrough: interstitials on action count, a permanent MREC, Google billboards and four ads per screen11:07 – The toy behind it: RMS mystery dumplings, Amazon, €50 diamond editions and a safety recall12:50 – The numbers: 1M downloads/day spike, 300K/day now, 1.1M DAU, 12M downloads a month, all Tier 2/315:23 – Felix's Panini FIFA theory and the $18–29K/day ad revenue estimate20:32 – Zero paid UA: TikTok, YouTube, Google search #1 and how ASO did all the work29:07 – Fake 4.7-star reviews, the ultra-casual category and the Miniclip cloneThis episode is brought to you by Kinoa — the AI operating system for mobile game operations: flows, live segments, in-app messages, push notifications, and A/B testing in one place, run by the operators who own the numbers. Carry1st saw +43% ARPDAU; PlayStudios saw +31% revenue on Tetris Block Party. Learn more at Kinoa.http://www.kinoa.ai?utm_source=MatejPodcast&utm_medium=Link&utm_campaign=Matej+Podcast&utm_id=100--------------------------------------PVX Partners offers non-dilutive funding for game developers.Go to: https://pvxpartners.com/They can help you access the most effective form of growth capital once you have the metrics to back it.- Scale fast- Keep your shares- Drawdown only as needed- Have PvX take downside risk alongside you+ Work with a team entirely made up of ex-gaming operators and investors---------------------------------------For an ever-growing number of game developers, this means that now is the perfect time to invest in monetizing direct-to-consumer at scale.Our sponsor FastSpring:Has delivered D2C at scale for over 20 yearsThey power top mobile publishers around the worldLaunch a new webstore, replace an existing D2C vendor, or add a redundant D2C vendor at fastspring.gg.---------------------------------------This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let's not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.Panelists: Jakub Remiar, Felix Braberg, Matej LancaricMatej LancaricUser Acquisition & Creatives Consultanthttps://lancaric.meFelix BrabergAd monetization consultanthttps://www.felixbraberg.comJakub RemiarGame design consultanthttps://www.linkedin.com/in/jakubremiarPlease share the podcast with your industry friends, dogs & cats. Especially cats! They love it!Hit the Subscribe button on YouTube, Spotify, and Apple!Please share feedback and comments - matej@lancaric.me
App Masters - App Marketing & App Store Optimization with Steve P. Young
Check out AppScreens:https://appscreens.com/?via=amCan you increase organic app downloads without changing your ASO keywords? Yes, and in this video, Steve P. Young breaks down an ASO case study that achieved a 61% increase in downloads by optimizing and A/B testing App Store screenshots.Your keywords are only one part of App Store Optimization. Your screenshots, app icon, screenshot order, messaging, visual design, and product page experience can have a major impact on conversion.In this video, Steve shares real examples of screenshot A/B tests, including tests that delivered 13.8%, 30%, 45%, and 61% increases in downloads.You'll learn how to identify what to test, how to structure your experiments, and how to use AppScreens to create and test different App Store screenshot variations through Product Page Optimization (PPO).You will discover:✅ Why App Store screenshots are critical for ASO✅ How screenshots can increase organic downloads without changing keywords✅ Real A/B testing examples with significant download increases✅ How to run Product Page Optimization tests in App Store Connect✅ How AppScreens makes screenshot testing faster and easierIf you're serious about improving your App Store conversion rate, don't just optimize your keywords; test what happens after someone finds your app.Check out AppScreens using the link below and start experimenting with your App Store screenshots:https://appscreens.com/?via=amOLBG: Optimization of iOS Screenshots Brings 61% Conversion Boost:https://splitmetrics.com/customers/olbg-ios-screenshots-optimization/
The Hidden Link Between Expensive Infusions and Rising Stop-Loss Renewal Premiums. Episode 530. When an infusion claim lands on a self-insured plan's high-cost claims report, it's tempting to treat the price tag as fixed — but the exact same infusion drug can cost 10 times more depending on where a member receives it, and every expensive claim that breaches a stop-loss attachment point can push next year's premium higher or get that member's claim lasered off coverage entirely. In this episode, Stacey Richter talks with Jake Velie, founder, chairman, and CEO of National Integrative Health (NIH), and Keith Hartman, RPh, NIH's chief strategy officer, about the direct — not dotted — line between overpaying for infusions and overpaying for stop-loss coverage, and the four pillars plan sponsors need to actually pull off site-of-care optimization. WHAT YOU'LL LEARN ✅ Why there's a direct, not dotted, line between expensive infusion claims and rising stop-loss renewal premiums — and how breaching an attachment point can get a claim lasered off coverage ✅ How the opacity of J-codes and Q-codes on the medical benefit hides how much margin is built into an infusion's billed cost, unlike the more visible pharmacy-benefit claims data ✅ Why the exact same infusion drug can cost 10 times more depending on where a member receives it ✅ The four pillars of a real site-of-care optimization program: deep clinical oversight, proactive pre-cert intervention, plan design and financial incentives, and member/influencer engagement ✅ Why a vague "denied" fax in the pre-cert process leaves prescribing clinicians in the dark and can sabotage a site-of-care redirect before it starts ✅ How home infusion can be used as a site-of-care option even when an anticompetitive hospital contract otherwise restricts steering WHY THIS MATTERS Stop-loss coverage is usually a self-insured plan's single biggest expense, yet Stacey Richter points out that the typical reaction to an expensive infusion claim is to treat it like an unalterable fate. The same infusion can cost 10 times more depending on where a member gets it, and every claim that breaches a stop-loss attachment point pushes premiums higher or risks getting the claim excluded from coverage. As medical and pharmacy trend keeps climbing, knowing how to steer members toward lower-cost, clinically appropriate sites of care is becoming a core skill for plan sponsors — not knowing how is turning into a problematic knowledge gap. MENTIONED IN THIS EPISODE EP529 with Eric Bricker, MD: Apple Podcasts | Spotify | Other Apps EP370 with Erik Davis and Autumn Yongchu: Apple Podcasts | Spotify | Other Apps EP468 with Matt McQuide: Apple Podcasts | Spotify | Other Apps Website: National Integrative Health EP501 with Ivana Krajcinovic, PhD: Apple Podcasts | Spotify | Other Apps EP508 with Lee Lewis: Apple Podcasts | Spotify | Other Apps EP480 with Kimberly Carleson: Apple Podcasts | Spotify | Other Apps EP523 with Suhas Gondi, MD, MBA: Apple Podcasts | Spotify | Other Apps EP472 with Eric Bricker, MD: Apple Podcasts | Spotify | Other Apps === LINKS ===
Ua sauni atu le Alii Pese iloga i tausaga ua tele Rev Falefatu Enari faatasi ai ma nisi pepese ma faaili iloga i lenei vaitau e faafiafia i le 'Samoa Stand Up' Festival e faia i le Aso Toonai nei i Don Bosco Savaii.Mo Tala mai Samoa faalogologo mai le SBS Samoan 2pm Aso Lulu ma le 2pm Aso faraile i vaiaso uma.
App Masters - App Marketing & App Store Optimization with Steve P. Young
What happens when Steve puts a real app under the microscope?In this episode, Steve did a live app teardown across different app categories, broke down what's working, what's not, and where there are opportunities to improve growth and monetization.From ASO and App Store screenshots to onboarding, paywalls, pricing, and conversion, Steve analyzes the key parts of the app experience and shares practical strategies developers can apply to their own apps.You'll see the same frameworks Steve uses to evaluate apps and identify opportunities to increase downloads, conversions, and revenue.You will discover:✅ ASO opportunities and keyword strategy✅ App Store screenshot improvements✅ Onboarding optimization✅ Paywall and pricing analysis✅ Growth and monetization ideasLearn More:Join the App Founder's Community:https://appfounders.co/
Ua silia ma le sefulu tausaga o faatautaia e se tamalii Samoa i sini Togia Joseph Tau lenei polokalame 'One Love Mentoring' e atiae ma faamalosi tupulaga talavou ia silafia lo latou faasinomaga,tetee atu i solitulafono ma tautua aiga ma ekalesia ma le atunuu i lo latou tuputupu ane.Mo Tala mai Samoa faafofoga mai 2pm Aso Lulu 2pm Aso faraile i le SBS Samoan.
Ua taualuga le Roadshow a le ofisa o tagata tafafao I Samoa STA I totonu o Ausetalia lea na masii mai ai le Afioga I le Faatonusili Afioga Niumata Kitiona Pogi ma le toa 26 o faletalimalo ma nofoga mo turisi I Samoa. Na asia e le faigamalaga aai e fa o Melepone,Adelaide,Sini ma Brisbane ma feiloai ai ma ofisa malaga uma o loo faalauioaina Samoa. O ausetalia o se maketi tele mo Samoa I tagata asiasi atu mo tafaoga e sili Niu Sila 50 % lona lua ai Ausetalia 23% ae a faatusaina le population o atunuu e lua atonu e faaonoina NZ faatoa maua Ausetalia.Mo Tala Fou mai Samoa Faafofoga mai Aso Lulu 2pm ma le Aso faraile 2pm i vaiaso uma.
Casino affiliate marketing continues to grow, but with more brands, publishers, and competition entering the market, finding reliable partners has become increasingly challenging.In this episode of the Affiliate Marketing Podcast, Lee-Ann is joined by Oleksandr Kulyk, VP of Partnerships at Makeberry Affiliates, to discuss the publisher side of the casino affiliate ecosystem. Their conversation explores the challenges facing new affiliates and what separates sustainable traffic sources from short-term opportunities.Makeberry Affiliates works across several areas of digital acquisition, including media buying, SEO, ASO, influencer marketing, affiliate networks, and direct advertiser partnerships. This gives the team insight into both sides of the market: what advertisers expect from publishers and what publishers need from brands to build successful casino affiliate partnerships.Oleksandr explains why trust has become one of the industry's biggest challenges, how affiliates can assess potential partners, and why quality affiliate traffic matters more than simply chasing volume.The discussion also examines AI in affiliate marketing, including its effect on content creation and casino affiliate SEO. Oleksandr considers how publishers can adapt their strategies and where new opportunities may emerge as consumer behavior evolves. Key Talking Points: Casino Affiliate Growth Strategies and InsightsHow Makeberry evolved from media buying into a full-cycle acquisition partnerWhy trust has become a major challenge between affiliates and advertisersThe biggest challenges facing new publishers entering the casino marketWhy quality traffic matters more than volumeHow smaller affiliates can find the right brand partnershipsWhat makes a publisher attractive to advertisers and networksWhy affiliates should focus on niches instead of competing everywhereHow AI is changing SEO, content creation, and publisher strategiesWhy publishers need to think long term when building traffic assetsThe importance of due diligence when choosing affiliate partners1. Why Trust Matters in Casino Affiliate Marketing The affiliate industry has never had more opportunities, but rapid growth has also created new challenges.Oleksandr explains that one of the biggest issues in the market today is a lack of trust between affiliates and advertisers. With more brands launching and more publishers entering the space, both sides can struggle to identify reliable partners.From the advertiser perspective, some companies invest heavily in acquiring traffic without fully understanding how to manage those campaigns or generate a return. This can create problems when brands are unable to maintain payments or build long-term relationships with publishers.For affiliates, the challenge is choosing brands they can trust and knowing whether their traffic is being valued correctly.Oleksandr highlights that networks and experienced partners can help bridge this gap by connecting publishers with suitable brands and providing better market knowledge.2. Why Quality Affiliate Traffic Beats Volume One of the biggest lessons from the episode is that affiliate success is not always about sending the highest number of users.Oleksandr explains that Makeberry focuses on paying for quality rather than simply quantity because even a smaller number of valuable players can generate significant results.For smaller affiliates, this creates an opportunity.A publisher does not necessarily need thousands of users to become valuable. Understanding a specific audience, building expertise in a niche, and delivering high-quality traffic can create stronger partnerships.Oleksandr advises affiliates to avoid spreading themselves too thin and instead focus on finding where they can provide unique value.3. How to Build a Sustainable Casino Affiliate Business The affiliate industry often creates unrealistic expectations.Oleksandr warns that many people see stories of overnight success online, but building a successful publishing business usually requires testing, learning, and continuous improvement.His advice for new affiliates is simple: start.Find a niche, understand your audience, test ideas, and build expertise over time. Waiting for the perfect opportunity can mean missing the chance to learn while the market is still available.Long-term thinking is essential. Oleksandr shares examples where significant investment and testing were required before seeing meaningful results, highlighting that sustainable growth does not happen overnight.4. How AI Is Changing Casino Affiliate SEO and Publisher Growth AI has lowered the barrier for creating websites and content, allowing people to move faster than ever.However, Oleksandr explains that this also creates new challenges. With more websites being created, competition increases and publishers need to focus more on authenticity, expertise, and differentiation.Looking ahead, he believes publishers need to think beyond traditional search traffic and understand how AI-driven recommendations could influence user journeys.Makeberry is already exploring how websites can become visible within AI-driven search experiences, rather than relying only on traditional search engines. Listen to Find Out More About Casino AffiliatesHow MakeBerry supports both publishers and advertisersWhy trust has become one of the biggest challenges in affiliate marketingWhat smaller affiliates can do to attract better partnershipsWhy quality traffic matters more than volumeHow affiliates can identify valuable nichesWhy due diligence matters before choosing a brand partnerHow AI is changing SEO and publisher strategiesWhere new affiliate opportunities could emerge in the next 12–24 monthsTimestamps02:35 – How Makeberry became a full-cycle acquisition partner05:45 – Why trust has become a major issue in affiliate partnerships07:00 – How AI is changing the affiliate market and lowering barriers to entry09:50 – Why smaller affiliates often struggle to find the right partners11:38 – Why Makeberry focuses on quality traffic over quantity13:00 – How affiliates can find the right platforms and partnerships15:20 – Why finding a niche can help smaller publishers compete18:15 – The future of SEO, AI and new traffic opportunities25:00 – What affiliates need to understand before switching campaigns29:11 – Advice for affiliates starting todayListen to the Affiliate Marketing Podcast Building a successful affiliate business requires more than finding traffic and signing partnerships.In this episode, Oleksandr shares practical advice on choosing the right partners, focusing on quality audiences, building sustainable traffic sources, and adapting to the changes AI is bringing to the industry. Listen to the full episode to learn how affiliates and advertisers can create stronger partnerships and grow together in an increasingly competitive market. Check out Makeberry Affiliates HERE.Interested in taking part in the Affiliate Marketing Podcast? Contact our team to find out sponsorships opportunities and how we can help get your brand seen and heard in front of the right audience - contact sales@affiverse.com for more information.Sign up for the Affiverse Newsletter at affiversemedia.comAlready subscribed? Share this episode with any affiliate, operator, or affiliate manager working to build trust in online gaming.Subscribe to the Affiliate Marketing Podcast on Apple PodcastsSubscribe to gain insights into scaling campaigns with accountability, sensitivity, and trust, even in the era of AI and automation.Click here to rate and review, scroll to the bottom, tap to rate with five stars, and select "Write a Review."Send me a text with your questions
Podsumowanie Vuelta a Espana 2026 i wygranej Enrica Masa.Partnerem materiałów z Vuelta Espana jest Stamox. #współpracareklamowaZniżka przy zamówieniu na stronie https://stamox.com/pl-pl z kodem MAREK15 specjalnie dla Was.Głosuj na singletrack Pętla Pychowicka w Krakowskim Budżecie Obywatelskim: https://www.bikepark.krakow.pl/petlaŚledź moje kanały w social mediachhttps://www.facebook.com/xoutedhttps://x.com/xoutedLub treści na stroniehttps://xouted.com/category/kronika-kolarska/by nie przegapić autorskich komentarzy, analizy danych i trendów w wyczynowym kolarstwie.Materiał dostępny jest na youtube i platformach podcastowych, zachęcam do subskrybcji:https://www.youtube.com/@Xoutedhttps://open.spotify.com/show/7gl96wnEpdrvM8nJCYUhTx?si=f3lu63DhTbWWBaxv5daQeghttps://podcasts.apple.com/us/podcast/xouted-marek-tyniec-o-kolarstwie/id1536016729Zdjęcia użyte do ilustracji: materiały prasowe ASO
Tuesday, September 8, 2026 — Week 37 DON'T MISS ASO UPDATE Episode 217 came out over the weekend. Don't miss it. There was lots of ASO news in there. https://www.linkedin.com/feed/update/urn:li:activity:7502544874399928322/ NATIONAL PRESS USA TODAY Special-needs care / education crisis — and a SYNGAP1 family featured. Diagnosis and future therapies aren't enough. Families need care, education and support today. https://www.linkedin.com/posts/bernadette-basilico-6924b29a_a-two-year-postdoctoral-position-with-share-7500493855591432192-sOD6/ https://www.usatoday.com/story/life/health-wellness/2026/09/01/kids-special-education-school-shortage-care/90851980007/ ADVOCACY UPDATE SYNCHRONY — PALO ALTO KAH + I attended the BRAIN Foundation's Synchrony symposium. The autism community is starting to wake up to neuroinflammation, and mental health psychiatrists are really working hard on this topic. There are also people looking more at the impact of diet. https://brainfoundation.org/synchrony-symposia/ ILAE #EEC2026 — ATHENS Virginie + Jaime + Vicky + Katrine representing SYNGAP1 at the 16th European Epilepsy Congress, Sept. 5–9. https://www.ilae.org/eec2026 Virginie's Post: https://www.linkedin.com/posts/virginie-mcnamar_eec2026-ugcPost-7502600886368559105-LPbu/ THINGS YOU CAN DO RIGHT NOW GENEDX SURVEY How has getting a SYNGAP1 diagnosis improved your child's care? 5 minutes. Worth it. Please do it. https://curesyngap1.org/GDXsurvey ARI / CITIZEN HEALTH Sign up. Longitudinal medical records → research-ready data. This is clearly the future. https://citizen.health/ari/syngap1 SYNGO SYNGAP1 resource for families from LATAM, ask it to speak English! https://curesyngap1.org/syngo COMMUNITY GROWTH AND SUCCESS CURE SYNGAP1 PORTUGAL
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Podsumowanie drugiego tygodnia Vuelta a Espana 2026Partnerem materiałów z Vuelta Espana jest Stamox. #współpracareklamowaZniżka przy zamówieniu na stronie https://stamox.com/pl-pl z kodem MAREK15 specjalnie dla Was.Głosuj na singletrack Pętla Pychowicka w Krakowskim Budżecie Obywatelskim: https://www.bikepark.krakow.pl/petlaŚledź moje kanały w social mediachhttps://www.facebook.com/xoutedhttps://x.com/xoutedLub treści na stroniehttps://xouted.com/category/kronika-kolarska/by nie przegapić autorskich komentarzy, analizy danych i trendów w wyczynowym kolarstwie.Materiał dostępny jest na youtube i platformach podcastowych, zachęcam do subskrybcji:https://www.youtube.com/@Xoutedhttps://open.spotify.com/show/7gl96wnEpdrvM8nJCYUhTx?si=f3lu63DhTbWWBaxv5daQeghttps://podcasts.apple.com/us/podcast/xouted-marek-tyniec-o-kolarstwie/id1536016729Zdjęcia użyte do ilustracji: materiały prasowe ASO
Join the show live every Thursday for a conversation you can't find anywhere else: https://grow.payrollinpodcast.com/ Your payroll clients keep asking for HR support. But when does adding an ASO become a smart growth move instead of an expensive distraction? In this episode of the Payroll Growth Show, Matt Vaadi shares lessons from 12 years of building and evolving an ASO. He explains why 250 payroll clients may be the ideal starting point, how a 10% to 20% attachment rate changes the math, and why smaller ASO accounts can consume more resources than expected. You'll learn: How to know when your payroll company is ready for an ASO The technology and people required to support it What your ASO should include and where to draw the line Why scope creep can quickly drain your team How to structure ASO pricing and monthly minimums Why Matt increased his minimum from $500 to $1,000 The risks of offering recruiting and benefits administration Why HR services work better when connected to payroll How a 60-question HR audit improves client onboarding If you're considering adding HR services, expanding beyond payroll, or building a more scalable ASO model, this episode will help you understand what to put in place before you launch. ⏰ TIMESTAMPS: 00:00 The Payroll Sales Habit I Finally Broke 01:13 Why Selling Season Starts Now 02:04 Don't Sell Everything to Everyone 02:50 The "Big Domino" That Closes More Deals 05:10 Stop Fighting ADP on Their Terms 05:50 The ELF Framework Explained 07:43 Why We Ignore Most Prospects 07:46 How We Narrow 50,000 Contacts to 400 09:00 My Favorite Low-Pressure Sales Call 10:40 Warm Prospects Before You Pitch 11:45 August Is When January Deals Are Won12:23 Engineer Your Selling Season 12:48 Final Thoughts Weekly strategies for scaling your payroll bureau (1,000+ leaders subscribed) → https://www.payrollinpodcast.com/
App Masters - App Marketing & App Store Optimization with Steve P. Young
Try AstroASO:https://tryastro.app?aff=nWj08Which ASO tool actually has the most accurate keyword data?In this video, Steve P. Young compares Mobile Action, AppTweak, App Radar, and Astro using real data from a newly launched app to assess their keyword popularity, difficulty, and ranking scores.You'll also see the exact ASO workflow we use at App Masters, from finding keywords with ASO Mobile, validating traffic and competition, choosing keywords for your title and subtitle, and ultimately targeting the keywords most likely to drive downloads and revenue.You'll discover:✅ Which ASO tool has the most accurate data✅ How Mobile Action, AppTweak, App Radar, and Astro compare✅ How to identify low-competition keywords✅ How to choose keywords for your App Store title and subtitle✅ Why ranking #1 matters for downloads and sales✅ The ASO workflow App Masters uses for its own appsIf you're serious about App Store Optimization (ASO) and growing your app organically, this video will help you choose the right tools and build a more data-driven keyword strategy.Join the App Founders Community:https://appfounders.co/
Show Notes 0:00: The hosts of TheOASG Podcast explain what they’ve been up to over the past few weeks. For Helen, it involved reading A Witch’s Life in Mongul and watching Jaadugar: A Witch in Mongolia; for Justin, he describes the craziness of Anime NYC 2026. News 32:34: Once Crunchyroll announced their changes to their store back in July, it was only a matter of time before they went the route of completely eliminating all sorts of print books from their store, short of it being an exclusive; Cool Japan was once a thing, and both Justin and Helen had to really think about the impact this initiative from the Japanese government really made following news that reportedly it will not have much funds in 2027, thus effectively ending it. 36:25: sooncha will switch publication of Yang Can’t Live Alone from Square Enix to a new publisher in Japan, which seems to have had a major impact on its English release; The Manga Mirai service will shut down later this year, which prompted both hosts to wonder how long this platform lasted (not very long); After 13 years, NHN Japan Corporation’s free manga app Comico will end service in January 2027; We will once again have a new imprint in the English publishing market very soon, and it’s a somewhat familiar name. 45:51: Coco Uzuki's got health issues and needs to adjust her schedule, so her Fall in Love, You False Angels manga is slated to return in Kodansha's Dessert magazine in November; Shiwasu Hoshikawa’s Bungo Stray Dogs STORM BRINGER manga will go on a long-term hiatus due to Hoshikawa’s health; and Shō Aimoto lost her brother a few weeks ago, so Kemono Jihen will go on hiatus for a bit. 47:15: Comic book and manga letterer Dave Lanphear passed away at 58 a few weeks ago; legendary voice actor Peter Cullen died at 85, according to his family to TMZ, peacefully on Wednesday at his home in Los Angeles, which led to a number of tributes and remembrance, not just of him as Optimus Prime, but for his role in growing Toonami thanks to all the promos he did. Licenses 51:16: Hanashi Media (LN publisher) announced they've licensed the following works: Kei Takano & Shoa Takashima's The Hated Prince’s Do-Over: Can Good Deeds Save Me from All These Execution Flags?! Ichiro Katawara & Noy's Living the Slow Life as a Demon Lord: The Hero Says My Tomato Field Is an Unconquerable Dungeon! Kagami Yagami & Roha's Shimotsuki-san Has a Thing for a Background Character Takeru Uchida & Emuke's The Sage of the Forbidden Library: A Genius Apprentice Librarian Unlocks the Secrets of Magical Civilization Hayashi Hoshino & Shunsuke Himuro's The Breeding Man Takes On the Sengoku Era Kaguya & Kodama's Welcome to Your New Workplace: The Hellish Front Lines! Lina, Strategist, Age Eight Alice Nishizaki & Fruitpunch's The Merchant Heiress is Unstoppable with the Power of Money Hakoita & Aso's Living It Up in Another World Until I Get Bored: A Thirty-Something Nobody’s Carefree Life 52:57: Comikey will add a good amount of Shojo manga from Hakusensha to their service…eventually; Akina’s The Viscount's Porky Portrait: I Married the Knight My Sister Rejected, Sorinokoshi & Taichi Ōkubo’s Unwinding with the Aloof Girl at the Standing Bar, and Ato Sakurai’s If Witch, Then Which? have been added to Manga UP!, while a new simulpub is now on K MANGA: Daiki Yamazaki’s Golden Phantom ANYC Licenses A lot was announced at the convention, so here they all are in list form! Kodansha (56:33): Shiori Hanatsuka's How to Grill Our Love, Aki Iwai's Abe-kun's Got Me Now, Umi Shiina's I Want to Hold Aono-kun So Badly I Could Die, Umebachi Yamanaka's Matcha Made in Heaven, & KUJIRA's Changes of Heart for Kodansha Print Club. TNSK's Trapped on Tape Joji Morikawa's Hajime no Ippo: Fighting Spirit!, which will be released in 3-in-1 omnibus format Yen Press (1:01:48) Sonoo Michiru's Hot Nights at the Hot Springs, Secret Trip No. 241 Sato Kanae's Make it an Eternity Runta's Interdimensional Memoir Alt Hanakage's Can I Call You Unnie? Hachioki Nekono's The Gray Exorcist Etorouji Shiono's Übel Blatt II: Knights of the Fallen King Fudou Fudono's Seal My Lips with a Kiss Yuki Sakai & Ao Nekonabe's The Witch's Conviction, The Beast's Redemption (Yen On) Taro Hitsuji & Akitake Azumi's ‘Cause I'm Freedom! (Yen On) Yoonhee Na's Whale Star: The Gyeongseong Mermaid Solo Leveling: Ragnarok sequel novel series by Daul (Last two titles for Ize Press) J-Novel Club (1:03:48) Ryuta Kijima & motto's Being Famous Is NEET! Going Sister-Rank on Livestream Ameko Kaeruda & U35's Fleet-Footed Dungeon Delver: Tune in for Magical Girls and Motion Blur! Takatsugu Awaki & Benio's Middle-Aged and Mid No More: Rising in Ranks over Drinks with an Elite Priest Asa Asazuki & Kyozip's Elegance in Exile: From Alchemy to Luxury with My Ardent Knight (J-Novel Heart) Morrinmomo & whimhalooo's Keep Me Close: Finding My Home in You (J-Novel Heart) Kotoko & Tsukasa Satsuki's Grinding My Way to a Happy Ending: If Only My OP Big Bro Didn't Make Things So (Sister) Complex! (J-Novel Heart) Minami Kashiwa & Suzunosuke's Déjà Vute: Betrayal Begets New Beginnings (J-Novel Heart) SHINOBU KURIKI & HIROI TAKAO's Fraudulent Fiancés (J-Novel Knight) Kaori Shu & Kyo Kitazawa's An Otaku Prince Finds Love in Akiba (J-Novel Knight) Daizu Konaka & Ryou Mizukane's Mirror, Mirror on the Wall: Who Ate the Poisoned Apple, Core and All? (J-Novel Knight) Romeda Ando's Crybaby Love Song (J-Novel Knight) Will release the following in print: Mao Nishiura & Maro's Pens Down, Swords Up: Throw Your Studies to the Wind; Ryuyu & Daburyu's Now I'm a Demon Lord! Happily Ever After with Monster Girls in My Dungeon LN, Riku Nanano & Tamura Muto's Private Tutor to the Duke's Daughter manga, Quadrilian & Ixy's Beautiful Daydream Will release Riku Misora & Won's Chivalry of a Failed Knight as 3-in-1 Hardcover Collector's Editions, starting with collector edition 1 in April 2027 Seven Seas (1:08:51) Ringoame Third & Akio Kawada's The Duke's Daughter Must Seduce the Demon King…But the Demon King's a Girl?! Rui Obata's I Wish it Had Just Been Love Tako Nonoshima's Scarlet Thirst Karin Anzai's My Lips are Being Targeted Neneko Narazaki's Synchronicity Obsession Dokuzu Kento, Kobayashi Tetsuya, & Nekosuke Ookuma's Goetia Shock manga Hasegawa Roku's Enslaved By My Cats Chohokiteki Kaeru, Miyagi Makoto, and Kanase Bench's Witch and Mercenary manga Season 1 & Season 2 Box Set of Rikito Nakamura and Yukiko Nozawa’s The 100 Girlfriends Who Really, Really, Really, Really, Really Love You Audiobook for their Siren imprint of Touya's A Tale of the Secret Saint ZERO Kana (1:11:41) Masaya Hokazono's Pumpkin Night ma2's Why We Fall in Love Kai Kitagou's Good Morning Leon Qtonagi's Soon the Fog Clears Yamakujira's Children of the Afterlife Chiaki Ida's Happy at Home TOKYOPOP (1:12:41) Yōsuke Takahashi & Mimori's Garagarapon Takeshi Nozawa & Yoshimi Nanjou's And Then, She Became Mina. Psyche Delico's What Goes On Behind the Scenes Nashi, Coby Furukawa, & Dr. Mine's SIX: Paths of Horror – The Manga Kanawa Tachibana, Makiko Saiki, & Aki Sonomi's The Commander’s Proposal Is Out of the Question! Kiyo Mori's Breathe Out, Look at Me Eko Hanada's First Love Begins With the Second Kiss Rangrari’s Lily of the Valley (manhwa) Kimpeacock & Tropicalarmpit’s Magic Soup (manhwa) Dark Horse (1:14:01) Gou Tanabe's H.P. Lovecraft's The Case of Charles Dexter Ward Hideyuki Kikuchi & Saiko Takaki's Vampire Hunter D: The Rose Princess; will also release a Vampire Hunter D comic Crossed Hearts (1:14:59) Sora Mizuki’s The Two of Us Can’t Stay Mobs Hadajuban Yamada’s Love Beyond the Final Boss: The Hero’s Party’s Quest for Love Al Chiaki’s Where Sea Meets Shore Higure Sakino’s Emma and the Eyes that Bid Farewell Penguin’s Addicted to You Moku and Daran Lee’s Welcome to the Rose Manor (manhwa) Via and Dalseul’s Flirting with the Villain’s Dad (manhwa) Crosswise’s The Devil in Me (Thai comic, Glam Beat imprint) Ahn Siwoo’s Ink Soaked into Ashen Paper (Korean novel, Glam Beat imprint) Chelliace’s Fairy Trap (Korean novel, Blush Club imprint) Launch of an in-house imprint Studio Hearts with the following works: A Kiss Before the Gunshot, Doomsday Requiem With You, Chiaroscuro, and Soul Guiders; Launch of A Novel Press for prose works; A partnership with Thai girls-love publisher Lily House to release titles in English. Manga Mavericks, Mahjong Pros, Omoi, Publang (1:18:48): Akahachi's Arai-kun & Haruma-senpai, Yohei Sajita's Midnight Robot; Nagahisa Tsukawaki's Snap Call Kirinji; Omoi will add Momoshiro & Tomoko Mitsuki's Love Is the Sweetest Journey, their A Snow Fox at the Northern Fort title will be released in print via Scholastic Graphix (slated for Fall 2027), they will add 45 Titan Manga titles, and will add Vegetable Sandwich from Manga Mavericks Books to their service; Publang licensed the following: Define the Relationship, written by Flona and illustrated by Chada (manhwa) Both the original novel and manhwa adaptation of The Hunter’s Gonna Lay Low. The novel is written by 103, while the manhwa features art by ligong, with an adaptation by MAGMA PASSION manhwa, written by Yuuji with art by GangJak and an adaptation by Hound Healer, a web novel by Mechanist GKIDS (1:24:50): North American rights to Vampire Hunter D: Bloodlust anime film and the live-action film of Makoto Shinkai’s 5 Centimeters per Second anime film Streaming News 1:27:29: With the movie doing numbers in Japan, Amasian TV is making episodes of the Chiikawa TV series available to watch for free; The Irregular at Magic High School THE MOVIE – Yotsuba Succession Arc – will be in theaters starting November 1; after being taken off the service some months ago, 86 is now back on Crunchyroll. 1:29:40: The 3rd Mononoke film will be on Netflix September 29; RetroCrush is adding several VIZ anime distributed works to their service, from several Naruto movies to Vampire Knight; Detective Conan: The Million-dollar Pentagram premiered at Anime NYC and is now on digital storefronts — it is also notable for using the all-new English dub cast that we’ve heard from the collections on Netflix and Crunchyroll, which gets Justin to think about a survey a few ANYCs ago where a question was asked about using them or the prior studio for the films; No more Crunchyroll can be watched on your Nintendo Switch in November, for reasons that more than likely work out for both companies. 1:34:13: Let’s just say Chainsmoker Cat has gotten a bit of notoriety for a couple reasons, and now it’s new claim to fame is having the anime removed from streaming services in Hong Kong. Weird News 1:35:17: Helen discusses the crazy situation that occurred involving Rou Bao Bu Chi Rou’s The Husky and His White Cat Shizun: Erha He Ta De Bai Mao Shizun, where the novel got announced to be a manga drawn by long-time BL artist Ayano Yamane and then days later got suspended for things the artist brought up involving anti-Chinese and anti-Korean sentiments on social media, meaning it’s now added to the pile of works not adapted into another medium. 1:41:26: So there is a proposed theme park project involving France and Saudi Arabia that was announced, and it was reported that a theme park is expected to be based on the Dragon Ball franchise — the problem? According to a French newspaper, the project has not received approval from the rights holders, so we got a current case of he said, she said! And someone is wrong. 1:46:17: Not anime, but all the same, Please Save My Earth is returning after decades to get a live-action work on Prime; the Maria Holic manga is back, getting a sequel after 12 years; TMS Anime announced that Baki Gaiden: Retsu Kaioh wa Isekai Tensei Shitemo Ikkō ni Kamawan is receiving a TV anime adaptation…for some reason! 1:50:20: We got some One Piece and Detective Conan collabs happening thanks to Universal Japan; Krispy Kreme collaborating with Pokémon; and yes, you can support Masako Nozawa turning 90 by buying a few things of hers, including a baseball hat depicting her from youth! If there’s anything you’d like to share about the latest news or about the episode, please feel free to reach out to us on Twitter (@TheOASG) or comment below with your thoughts! The post TheOASG Podcast Episode 251: A Flood of News Occurred at Anime NYC appeared first on TheOASG.
Podsumowanie pierwszego tygodnia Vuelta a Espana 2026Partnerem materiałów z Vuelta Espana jest Stamox. #współpracareklamowaZniżka przy zamówieniu na stronie https://stamox.com/pl-pl z kodem MAREK15 specjalnie dla Was.Głosuj na singletrack Pętla Pychowicka w Krakowskim Budżecie Obywatelskim: https://www.bikepark.krakow.pl/petlaŚledź moje kanały w social mediachhttps://www.facebook.com/xoutedhttps://x.com/xoutedLub treści na stroniehttps://xouted.com/category/kronika-kolarska/by nie przegapić autorskich komentarzy, analizy danych i trendów w wyczynowym kolarstwie.Materiał dostępny jest na youtube i platformach podcastowych, zachęcam do subskrybcji:https://www.youtube.com/@Xoutedhttps://open.spotify.com/show/7gl96wnEpdrvM8nJCYUhTx?si=f3lu63DhTbWWBaxv5daQeghttps://podcasts.apple.com/us/podcast/xouted-marek-tyniec-o-kolarstwie/id1536016729Zdjęcia użyte do ilustracji: materiały prasowe ASO
Tydzień temu wszyscy myśleliśmy że od końca sezonu dzielą nas 4 tadkowe cele (Łelta, ME, MŚ, Tadek coffee ride w Lombardii). Po sobotnim etapie wszytko stanęło na głowie, DNF i kontuzja Pogaczara oznacza że wielu zawodników zmieniło swoje plany na koniec sezonu. Łelta otwiera się na nowo, w tle Pidcock wygrywa MŚ na których większość polskiej kadry jest tłem tła. Przy okazji zastanawiam się czego spodziewało się ASO zatrudniając influencerkę Tiktokowo-instagramową? Warsztaty jazdy na czas : https://akademia.wyszynski.cc/Chcesz folołować? – Facebook: https://www.facebook.com/pncastCykChcesz popaczeć? – Instagram: https://www.instagram.com/pncast/Chcesz połoglondać? – YouTube: https://www.youtube.com/channel/UC5hNRM9CimnQAZTho-FBAcQ Chcesz pobiznesować? – e-mail: podnominal@gmail.com Chcesz dać zapomogę? – PATRONITE: https://patronite.pl/pncast Buycoffee: www.buycoffee.to/pncastPatroni : HIGROSYSTEM.PLMarek DrÓb
When Dick's Sporting Goods acquired Foot Locker last year, it was supposed to be a transformative deal that would serve a “broader range of consumers”. Fast forward to today, and the company is still struggling with the integration. Matt, Rachel, and Tyler take a look at the Dick's challenging quarter. Plus, unhearalded earnings reports and listener questions Have a question? Email us; podcasts@fool.com Tyler Crowe, Rachel Warren, and Matt Frankel discuss: - Dick's Sportinf Goods earnings and guidance cut. - Was it “geopolitical concerns” or just Foot Locker? - The woes of Walker & Dunlop - CVS HEalth's turnaround candidacy - Is UPS a value or a value trap? Companies discussed: DKS, NKE, ONON, ASO, UA, CROX, WD, CVS, UPS, AMZN Host: Tyler Crowe Guests: Matt Frankel, Rachel Warren Engineer: Dan Boyd Disclosure: Advertisements are sponsored content and provided for informational purposes only. The Motley Fool and its affiliates (collectively, “TMF”) do not endorse, recommend, or verify the accuracy or completeness of the statements made within advertisements. TMF is not involved in the offer, sale, or solicitation of any securities advertised herein and makes no representations regarding the suitability, or risks associated with any investment opportunity presented. Investors should conduct their own due diligence and consult with legal, tax, and financial advisors before making any investment decisions. TMF assumes no responsibility for any losses or damages arising from this advertisement. We're committed to transparency: All personal opinions in advertisements from Fools are their own. The product advertised in this episode was loaned to TMF and was returned after a test period or the product advertised in this episode was purchased by TMF. Advertiser has paid for the sponsorship of this episode. Learn more about your ad choices. Visit megaphone.fm/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices
In this episode, we're talking about app store visibility - and about the fact that organic and paid aren't two separate budgets. Every channel you run, no matter where it starts, ends up on the same product page. And the platforms are watching what happens there. To cover all this, we've got Stephanie Ino, Client Services Manager at Gummicube, about how ASO and paid search feed each other on the App Store and Google Play. Stephanie explains why ASO is the home base every channel returns to, how Apple Ads and Google Ads send relevance signals back into the organic algorithm, and why the right split between the two depends on budget, app maturity, and how much relevance you've already built. She also covers Custom Product Pages and Custom Store Listings as a way to align paid traffic with the right creative, and why a younger app should build its ASO foundation before pushing paid spend through. If you work in app store optimization, user acquisition, or app growth, this is a clear look at how the paid and organic sides of the store actually connect. Today's topics include: ASO as home base - metadata and creative work together because almost every channel routes users back to the product page or store listing Paid feeding organic - Apple Ads SERP placements and Google Ads Play Store placements both send relevance signals into the algorithm for the terms you're targeting Striking the balance - there's no blanket answer, it comes down to available budget, app size, and maturity in the storefront Younger apps first build relevance - get the ASO foundation and keyword rankings in place, then push paid traffic through at a lower acquisition cost Custom Product Pages and Custom Store Listings - matching store assets to each paid campaign's strategy so the traffic you buy actually converts Links and Resources: Stephanie Ino on LinkedIn Gummicube website Business Of Apps - connecting the app industry Quotes from Stephanie Ino “ASO is where everything comes back to, kind of home base. Most of any channel will come back into that product page or that store listing.” "When we're running Apple Ads, particularly for those SERP results, it gives that boost in relevance so that Apple understands that we have better potential to then rank organically for those terms." “If we're working with a younger app in the storefront, we don't have that relevance built out yet within the algorithm. So we really want to focus on our organic and our ASO performance first.” Host Business Of Apps - connecting the app industry since 2012
My guests from Blue KC are Barron Roberts, the director of small Group and individual and Drew Hatten, the vice president of underwriting. There's some very interesting things going on with Blue Cross and Blue Shield of Kansas City, Blue KC, right now as we move into the fourth quarter of next year. • For our broker partners in the market: how we can drive additional value, to the small group space in the Kansas City market. • Blue Select plus reporting, including Heatmaps to help our broker partners understand where members live in regard to the Spira Care locations. • Incentives to drive and reward. • Additional work and education support provided when they introduce Spira Care and Blue Select Plus. • We'll discuss Curve Underwriting and advanced reporting for level funded ASO customers. Spira Care is at 80,000 members and was built on the belief that advanced primary care and the primary care component of health care being the front door of health care, would drive better outcomes, better outcomes for patients, better outcomes from a cost perspective with which then made affordability more achievable. And we're now up to nine care centers. This is season 22, episode 26 of America's Healthcare Advocate. I'm Cary Hall. Learn more about the information on today's show and more by calling 816-467-2145, or visit: https://bluekc.com/sgvalue Need help or have something to share? Send me a message. Contact Cary Hall, America's Healthcare Advocate: https://www.americashealthcareadvocate.com/contact-us
PMPM vs FFS—The Perverse Incentives Plan Sponsors Sometimes Miss, With Cristin Dickerson, MD (EP525) Four Questions Plan Sponsors Should Ask Before Choosing PMPM or Fee-for-Service. Episode 525. This episode is a tangent that never made it into the final cut of Stacey Richter's original conversation with Cristin Dickerson, MD, founding partner of Green Imaging, a physician-led radiology network built on direct contracting for imaging. In episode 485, they discussed how imaging can run 6% to 11% of total plan sponsor spend and how direct contracting brings that down while improving access; this outtake is where they got into the harder question underneath it — whether PMPM (per member per month) capitated payments create their own new perverse incentives, potentially just as strange as the old-fashioned fee-for-service kind, depending on who's holding the risk and why. It's a natural follow-on to last week's conversation with John Quinn (EP524) on buying healthcare like a supply chain of defined "pods of care." WHAT YOU'LL LEARN ✅ Why Dr. Dickerson says fee-for-service can reduce perverse incentives compared with a PMPM subscription — Green Imaging charges no PEPM or admin fees and takes on the risk that its services simply won't be used ✅ How radiologist protocols and appropriateness guidelines let Green Imaging cut unnecessary imaging — switching a CT to an MRI, or skipping unneeded contrast — while showing 60% to 90% documented savings for employers ✅ Why not being the referring physician removes Green Imaging's financial incentive to drive up volume, which Stacey Richter identifies as the real test of whether a fee-for-service model has mitigated its own perverse incentive ✅ The four factors Stacey Richter says plan sponsors should weigh before choosing fee-for-service over PMPM: price beats the base network, the vendor (not the plan) drives its own volume and is auditable, the contract allows termination at will, and the plan's ASO contract actually permits carving out or steering to a high-value provider ✅ Why Stacey Richter argues there isn't just one "fee-for-service" — pricing you can see and verify against what you're billed is a fundamentally different model than a discount-based fee-for-service that hides the real price and can add 20% or more in revenue-cycle "hot potato" costs ✅ How this conversation builds on John Quinn's supply-chain framing from EP524: treating a bounded, clearly defined "pod of care" as something to procure competitively, regardless of which payment model is attached to it WHY THIS MATTERS Value-based care is often framed as the fix for fee-for-service's volume-driving perverse incentives, but a PMPM subscription simply moves the risk instead of eliminating it — the purchaser now pays whether or not the service is used, and different accountability failures can follow. Dr. Dickerson's model works not just because it's fee-for-service, but because it's fee-for-service structured so the vendor can't drive volume, the pricing is transparent, and the contract can be ended at any time. For self-insured employers and plan sponsors choosing how to pay for a defined pod of care, the payment model matters less than these underlying safeguards. MENTIONED IN THIS EPISODE EP485 with Cristin Dickerson, MD: Apple Podcasts | Spotify | Other Apps EP524 with John Quinn: Apple Podcasts | Spotify | Other Apps EP521 with Andrew Tsang: Apple Podcasts | Spotify | Other Apps LinkedIn Post by Ryan Kline EP482 with Preston Alexander: Apple Podcasts | Spotify | Other Apps EP445 with Tom X. Lee, MD: Apple Podcasts | Spotify | Other Apps === LINKS ===
App Masters - App Marketing & App Store Optimization with Steve P. Young
We've got another round of our popular Ask Me Anything session with Steve P. Young!Steve answers your questions on ASO, ASA, Meta Ads, monetization, growth, and scaling your app business.Whether you're launching your first app, trying to increase revenue, or looking for better acquisition strategies, this is your chance to get answers directly from Steve.Feel free to bring forward any other personal or entrepreneurial questions you've been pondering - no topic is off-limits!
In episode 385 of The Physical Performance Show, host Brad Beer sits down with fellow physiotherapist Lewis Craig for a lateral ankle sprain masterclass. Drawing on material the pair recently presented at a Gold Coast orthopedic evening, Brad and Lewis cover the burden and prevalence of lateral ankle sprains, the three-part clinical assessment process, key differential diagnoses, rehabilitation phases, and preventative strategies including bracing and taping. The episode explores why lateral ankle sprains — despite their reputation as a minor injury — carry a significant risk of chronic ankle instability, and why a thorough, structured assessment is essential to a smooth recovery. Brad and Lewis unpack the different ligament and tendon structures that can be involved, the red flags practitioners need to rule out, the impairment categories drawn from Jay Hertel's model of chronic ankle instability, and how rehabilitation should progress from protection through to return to sport and long-term prevention. Show Sponsor: Pogo Physio also offers online Telehealth Consultations for endurance athletes managing bone, tendon, or joint issues — book online at https://www.pogophysio.com.au. And... PILLAR Performance is leading a new frontier in the sports nutrition industry through micronutrition innovation. Their Performance Health range is designed to support the crucial hours outside of training and racing, helping athletes return to the start line in peak condition. One of their newest releases is Collagen Repair, developed in collaboration with Gelita Laboratories and featuring the clinically trialled collagen peptide TENDOFORT. For 15% off your first purchase, head to pillarperformance.shop or, for North American listeners, thefeed.com and use the code PHYSICALPERFORMANCE at checkout. Pillar Performance continues to lead the way in sports nutrition through micro-nutrition innovation, now expanding into the Performance Health range. One of their newest releases, Collagen Repair, was developed with Gelita Laboratories (Germany) using a clinically trialled collagen peptide (Tendofort) to support tendon and ligament health in conditions like hamstring tendinopathy, Achilles tendonitis, shin splints, and patellofemoral pain. Head to Pogo Physio also offers online Telehealth Consultations for endurance athletes managing bone, tendon, or joint issues — book online at https://www.pillarperformance.shop (or https://www.thefeed.com for North American listeners) and use code PHYSICALPERFORMANCE for 15% off your first purchase. Partners / links mentioned: Ortho Tools (Cumberland Ankle Instability Tool / CAIT): mentioned in-episode as the online questionnaire resource Contact: Lewis Craig — l.craig@pogophysio.com.au In this episode, you'll hear: Episode context: Lewis Craig's return to the show after being last on around episode 109, and his progress toward finishing his Sports Masters through the University of Queensland The burden of lateral ankle sprains: why they're the most common musculoskeletal injury in sport across field and court sports, contact and non-contact alike Recurrence risk: why roughly 40% of people who sprain their ankle go on to develop chronic instability, and why the one-year mark is a key risk-reduction milestone Early predictors of chronic ankle instability: the Doherty 2016 study on single-leg landing and drop-jump testing at two weeks post-injury The three priorities of assessment: ruling out red flags and fractures, forming an accurate diagnosis, and identifying impairments Screening for fractures: mechanism of injury, the Ottawa ankle rules, weight-bearing ability, and key bony landmarks to palpate Differential diagnosis: ATFL and CFL sprains (70–80% of ankle sprains), peroneal tendon injuries, bifurcate ligament sprains, deltoid ligament tears, syndesmosis injuries, and talar dome injuries Why getting a clear mechanism of injury from the athlete is critical to an accurate diagnosis Identifying impairments: the ROAST consensus and Jay Hertel's updated model of chronic ankle instability — pathomechanical, sensory-perceptual and motor-behavioural impairments Clinical and objective testing: balance progressions, calf raise endurance and strength benchmarks, and power tests including triple hop, crossover hop and timed lateral hop The role of patient-reported outcome tools: the Cumberland Ankle Instability Tool (CAIT) and FAAM, and why they're useful for tracking progress and motivation Rehabilitation framework: protection and appropriate early loading, followed by strength, stability and mobility phases Managing specific injury types: use of moon boots, orthotics, low-dye taping and ASO ankle braces depending on the structures involved Addressing dorsiflexion loss: why regaining ankle range of motion is often one of the hardest parts of rehab, and the Torillin infographic on identifying the source of restriction Late-stage rehab and return-to-sport: hopping, change of direction, and integrating exercises into an athlete's normal training week for ongoing prevention Bracing and taping as secondary/tertiary prevention strategies to reduce recurrence Long-term consequences of poorly managed ankle sprains, including links to post-traumatic osteoarthritis and eventual ankle surgery The biggest mistake athletes make: assuming rehab is "done" once they can run, despite still having deficits in power, change of direction and stability Lewis's top tip: get every ankle sprain properly assessed, no matter how minor Quotes / takeaways: "It's just a simple lateral ankle sprain... and then someone who goes missing for months at a time." "Four out of ten people who have an ankle sprain go on to develop a chronic instability." "The better quality of the assessment, the more likely there's an accurate diagnosis." "It's really hard to sprain your ankle when it's really well strapped or with an appropriate brace." "Once someone gets running... you can run in a straight line really well and have really considerable deficits still." "Get it assessed. Understand what you've done and understand what impairments you might have." Time Stamps: 00:17 – Episode introduction and breakthrough experience 00:23 – Episode 385 introduction: lateral ankle sprain masterclass with Lewis Craig 00:50 – Sponsor: PILLAR Performance and Performance Health 01:15 – Collagen Repair: formulation, TENDOFORT and collagen health 01:44 – 15% PILLAR Performance discount with code PHYSICALPERFORMANCE 02:19 – Welcoming Lewis Craig back to the show 02:48 – Lewis's tenure at Pogo Physio and progress on his Sports Masters at UQ 03:45 – Introducing today's topic: lateral ankle sprains 04:37 – How common and burdensome are lateral ankle sprains? 05:36 – The "she'll be right" attitude and why it's changing 07:02 – Lewis's personal history with recurrent ankle sprains 08:02 – Impact on Lewis's own running and trail running 08:28 – The one-year mark and recurrence risk statistics 09:26 – Predictors of chronic ankle instability: single-leg landing and drop jump 09:53 – The Doherty 2016 study explained 10:51 – The three priorities of assessment 11:21 – Ruling out red flags and fractures 12:45 – Why assessment quality drives rehab outcomes 13:14 – Screening for fractures: mechanism, Ottawa ankle rules, bony landmarks 14:39 – Deciding on imaging: x-ray or MRI 15:06 – Differential diagnosis: the many subcategories of ankle sprain 15:35 – ATFL and CFL: the most common ligament sprains 16:35 – Peroneal tendon injuries 17:04 – Bifurcate ligament sprains 18:04 – Deltoid ligament tears with lateral ankle sprains 18:33 – Syndesmosis injuries and mechanism differences 19:31 – Clinical tests for syndesmosis 20:01 – Talar dome injuries and other easily missed diagnoses 20:30 – Why getting a clear mechanism from the athlete matters 21:29 – Identifying impairments: what it means and why it's important 22:51 – Jay Hertel's model of chronic ankle instability 23:48 – Balancing patient education without causing fear 24:17 – Motor outcomes: strength, power and kinetic chain 24:43 – Assessment time and thoroughness at Pogo Physio 25:08 – Objective testing: dynamometers, balance and calf tests 25:38 – Balance test progressions as return-to-sport criteria 26:37 – Strength testing: inversion, eversion and calf raise endurance 27:07 – Power testing: triple hop, crossover hop and lateral hop tests 27:33 – Using objective markers to guide return-to-sport decisions 28:01 – Patient questionnaires: Cumberland Ankle Instability Tool (CAIT) and FAAM 28:57 – Coping vs non-coping athletes and objective scoring 29:25 – Moving into rehabilitation: individualised management 29:54 – Protection and appropriate early loading 30:20 – Moon boots and protecting specific structures 31:16 – ASO ankle braces for lower-grade sprains 31:45 – The strength, stability, mobility rehab framework 32:14 – Early loading phase: range of motion, balance and strength 32:43 – Addressing dorsiflexion loss 33:13 – The Torillin infographic on restriction sources 33:40 – Progressing balance and strength exercises 34:10 – Preventative efforts and integrating rehab into training 34:40 – Late-stage rehab and return-to-play criteria 35:39 – Bracing and taping to prevent recurrence 36:08 – Long-term consequences: osteoarthritis and ankle surgery risk 37:34 – Lewis's own experience with taping and bracing 38:02 – The biggest mistake athletes make in managing ankle sprains 39:29 – Lewis's top tip: get every ankle sprain assessed 40:27 – Where to reach Lewis Craig for questions 40:52 – Episode close and sponsor reminder 41:20 – Pogo Physio Telehealth Consultations and closing details THE TEAM: Join the The Physical Performance Show LEARNINGS membership through weekly podcasts here: https://www.patreon.com/TPPShow Our goal is to get you back to your Physical Best. Find out more about Telehealth Consultations and book online. Your Hosts:
Nai Turisi ua taunuu atu i fanua i le uafu i Matautu,Apia Samoa.O le toatele o tagata tafafao atu e omai i Ausetalia.O lenei avanoa e faaauau ai galuega i tausaga uma a le Ofisa Turisi Samoa i Liverpool i ana faalauiloa i totonu o Ausetalia mai le tele o tausaga.O le masina fou ua saunoa le Tamaitai Ofisa Sinia ia Aniva Nickel o le a feiloai ai le Ofisa STA i Samoa ma Sini nei ma ofisa malaga uma i Ausetalia e faalauiloa atili Samoa.Mo tala fou mai Samoa ma tala o taaloga faalogologo mai le SBS Samoan 2pm Aso Lulu ma le 2pm Aso faraile o vaiaso taitasi.
O le masina o Fepuari 2020 na amatalia ai le Aoga Amata (Pre School) a le EFKS Fairfield i le Hall a le Lotu i le 391 Cabramatta Road i Cabramatta.O le sini autu o lenei faamoemoe pei ona saunoa iai le faiaoga le faletua ia Michiko Ete Lima o le tapu'eina ma fafau le Gagana Samoa i le soifua tuputupu ane o le fanau. " Ua iai sailiiliga ua mautinoa e moomia e tamiti laiti ni gagana se lua e atina'e ai ma olaola le faiai a o soifua ane." E le gata i lea a o le faitauina ai o le tusi paia ma malamalama i la tatou gagana Samoa ma le tu ma agaifanua. O Aso Lulu ma Aso Faraile mai i le 10am agai atu i le 12noon i le aoauli vasega o le vaiaso.E toaono tamaiti laiti na amatalia le aoga ia Fepuari 2020 ae o le taimi nei ua atoa le toaluasefulu o tamaiti o le Aoga Amata.O le mamao o nofoaga e malaga mai ai matua e momoli ma fa'aao'oga le fanau e sau mai Penrith,Austral ma Edmondson Park. Saunoa fo'i le faletua ia Michiko o totonu lava o aiga e amata mai ai lenei aoaoga taua tele i le talanoa faasamoa i taimi uma i le fanau iti.O se popolega i le lumanai ua totoe nei na o fanau second generation na fananau i fafo ua avea ma matua ma e ono mou malie atu ai le gagana vagana aoga faapenei e fesoasoani e puipui le faatumauina o le tautala faasamoa.O le numera a Michiko e faafesootai mai ai matua mo le aoga o le 0414439754.Mo Tala Fou ma Tala o Taaloga mai Samoa aemaise mea o tutupu i Ausetalia ma le lalolagi atoa,faafofoga i le SBS Samoan Aso Lulu 2pm ma le Aso faraile 2pm i vaiaso taitasi.
John Quinn, founder and CEO of Wellnecity, joins Stacey Richter for an outtake from their conversation last fall on rethinking how self-insured employers build their provider networks. Rather than treating the network as one big, undifferentiated system, Quinn argues employers should think like a manufacturing supply chain: break healthcare into defined "subassemblies," or pods of care — pediatric care, a cancer journey, a kidney stone episode — and direct-contract for those pods whenever the price beats the fee-for-service average. If the boundaries of the pod are clear and the price comes in lower, Quinn says, the plan and the member both win, quality being equal. WHAT YOU'LL LEARN ✅ Why Stacey Richter says the provider-network debate could fill "a 20-hour show," and why networks still have real upsides — administrative infrastructure, claims coordination, guaranteed provider payment, and broad access — even as critics like Mark Cuban ask on LinkedIn, "Why do we need networks? It is just a way for insurers to play pricing games." ✅ A real example of network rigidity: a self-insured employer identified 40 physicians who cost the plan upwards of $15 million in a single plan year while patient harm was occurring, and their ASO couldn't figure out how to remove those doctors from network under the existing contract structure ✅ How John Quinn defines a "subassembly" or "pod of care" — a bounded, definable episode like pediatric care or a cancer journey — and why purchasing that pod for less than the fee-for-service average is a win for the plan and member, assuming quality stays neutral ✅ Quinn's kidney stone example: a physician who says he can now treat a kidney stone in a 48-hour to five-day episode for roughly $2,000 to $3,000, versus the typical six weeks of pain, overuse of pain medication, and a price north of $10,000 ✅ Why Quinn frames network optimization as a manufacturing supply-chain problem — the same way an automobile gets built from subassemblies sourced from specialized providers around the globe — because it's a mental model CFOs and senior leadership at self-insured employers already trust ✅ Quinn's bottom line: "We have the tech and we've got the tools to do this at this point. We just have to get ourselves out of" the fee-for-service hangover WHY THIS MATTERS Provider networks have real tradeoffs: broad access and guaranteed payment on one side, opaque pricing and rigid contracts on the other. John Quinn's pitch to self-insured employers isn't to blow up the network model, but to layer bounded, directly contracted "pods of care" on top of it wherever a clear price beats the fee-for-service average. Framing that as supply-chain sourcing, rather than a wholesale network overhaul, gives risk-averse finance and HR leaders a model they already understand — and, Quinn argues, the technology to act on it already exists. MENTIONED IN THIS EPISODE LinkedIn Post by Mark Cuban Article: Medical Economics, "An Idea Whose Time Has Gone: Healthcare Provider Networks," by Jim Jusko, JD EP457 with Cynthia Fisher: Apple Podcasts | Spotify | Other Apps EP433 with Justin Leader: Apple Podcasts | Spotify | Other Apps EP501 with Ivana Krajcinovic, PhD: Apple Podcasts | Spotify | Other Apps EP503 with Ryan Wells; Leo Spector, MD, MBA; and Adam Stavisky: Apple Podcasts | Spotify | Other Apps EP485 with Cristin Dickerson, MD: Apple Podcasts | Spotify | Other Apps EP486 with Stan Schwartz, MD: Apple Podcasts | Spotify | Other Apps EP493 with John Quinn: Apple Podcasts | Spotify | Other Apps EP495 with Mick Connors, MD: Apple Podcasts | Spotify | Other Apps EP505 with Ahilan Sivaganesan, MD: Apple Podcasts | Spotify | Other Apps === LINKS ===
Ua faaalia mai e le Fono a le Samoa Community Support Services Western Sydney Incorporated le galulue faatasi ma Leoleo a Niu Sau Uelese e saili ni talavou Samoa e fia avea ma leoleo i Sini nei.Mo Tala Fou mai Samoa ma tala i totonu o Niu Sau Uelese faafofoga mai i le SBS Samoan mo lo outou silafia i mea o tutupu.Tala i Taaloga ma atunuu mamao i Aso lulu taitasi 2pm faapea Aso Faraile 2pm o vaiaso taitasi.
Join the show live every Thursday for a conversation you can't find anywhere else: https://grow.payrollinpodcast.com/ If you're still selling payroll the same way you did years ago, this episode might completely change your approach. After nearly 20 years of leading with the highest-priced solution and working backward, Matt challenges one of his longest-held sales habits and explains why the better strategy isn't starting high or low. It's about changing the game entirely. In this episode, you'll learn: Why selling season starts in August, not January The biggest mistake payroll and PEO sales teams make How to stop competing on features and price Why narrowing 50,000 prospects to just 400 can produce better results The 7-touch rule that helps buyers make a decision The ELF Framework for choosing your ideal clients Why profiling calls outperform traditional cold calls How to prepare your sales pipeline before the January buying season Whether you're in payroll, PEO, HR, HCM, ASO, or B2B sales, these practical strategies will help you build a more focused pipeline, create better conversations, and win more business during the selling season. ⏰ *TIMESTAMPS:* 00:00 The Payroll Sales Habit I Finally Broke 01:13 Why Selling Season Starts Now 02:04 Don't Sell Everything to Everyone 02:50 The "Big Domino" That Closes More Deals 05:10 Stop Fighting ADP on Their Terms 05:50 The ELF Framework Explained 07:43 Why We Ignore Most Prospects 07:46 How We Narrow 50,000 Contacts to 400 09:00 My Favorite Low-Pressure Sales Call 10:40 Warm Prospects Before You Pitch 11:45 August Is When January Deals Are Won 12:23 Engineer Your Selling Season 12:48 Final Thoughts Weekly strategies for scaling your payroll bureau (1,000+ leaders subscribed) → https://www.payrollinpodcast.com/
App Masters - App Marketing & App Store Optimization with Steve P. Young
Join the 100+ app founders for The Road to 1K MRR Challenge: https://appfounders.co/Most app developers fail before they even write their first line of code.Why?Because they start with an idea instead of validating the market.In this video, Steve breaks down my Tentacle Strategy, the exact framework I use to discover profitable app ideas by analyzing successful apps instead of brainstorming random concepts.You'll learn how we identify high-revenue app categories, uncover underserved ASO keywords, validate demand before building, and launch apps that generate revenue from day one.This is the same strategy we've used to build multiple profitable apps, including apps generating over $550,000 annually with primarily organic App Store traffic.If you're building an AI app, SaaS, subscription app, or indie mobile startup, this video will completely change how you think about app ideas.You'll learn:✅ The "Tentacle Strategy" for finding profitable app ideas✅ How to identify high Revenue Per Install (RPI) app categories✅ How to uncover hidden ASO keyword opportunities✅ The exact process we use before writing a single line of code✅ How to validate an app idea before investing months of development✅ Why organic App Store traffic is still one of the highest-converting acquisition channels✅ Real examples from our own apps generating thousands of dollars every month
Amy's Women's Cycling Weekly origin story, another round of the broadcast coverage debate, and a proper "why wasn't anyone else in the move" session for the teams who missed their shot on a day that opened right up.In this episode:Amy explains how Women's Cycling Weekly started, and why she built itThe broadcast coverage debate continues — comparing SBS's full free-to-air stream to the UK's patchier options, and whether it really comes down to ASO's economicsBreaking down which teams had a real chance today and simply didn't show upThe GC group action on the final climb — who got caught out, and why it wasn't (technically) anyone's faultMarlen Reusser's imposing time trial résumé ahead of tomorrow, and who might actually trouble herPauline Ferrand-Prévot's mysterious time trial form — has she even raced one since returning to the road?Zwift home setup competition update — still nobody two-from-two, let alone threeStage 4 preview: the individual time trial that could blow the GC picture wide open
Uma plataforma vendeu filmes digitais como compra definitiva, mas depois os retirou da biblioteca dos clientes sem reembolso. O episódio parte desse caso para investigar como a propriedade está sendo substituída por licenças, assinaturas e permissões revogáveis. Bancos de automóveis, impressoras, câmeras, relógios e outros produtos continuam sob o controle de seus fabricantes mesmo depois da venda. Aos poucos, a receita recorrente transforma objetos em serviços e o consumidor descobre que pagou para ter algo que continua pertencendo, em parte, a quem vendeu. Host: Luciano Pires - @lucianopires – lucianopires.com.br Takeaways • A palavra “comprar” perdeu parte de seu significado quando o acesso ao produto continua condicionado a contratos, servidores e decisões do fabricante. • A receita recorrente incentiva empresas a transformar funções já instaladas em cobranças permanentes, mesmo quando não existe uma nova entrega ao consumidor. • O principal custo desse modelo não está apenas nas mensalidades, mas na perda de controle sobre objetos que permanecem fisicamente com seus proprietários. Capítulos O filme que deixou de ser seuQuando comprar significava possuirO vendedor que continua dentro do produtoA assinatura que apenas evita o bloqueioO condomínio invisível das pequenas cobrançasO preço do controleCercados de coisas, dependentes de permissões Links relevantes • Mundo Café Brasil: https://mundocafebrasil.com• Livraria Café Brasil: https://livrariacafebrasil.com.brSee omnystudio.com/listener for privacy information.
Uma plataforma vendeu filmes digitais como compra definitiva, mas depois os retirou da biblioteca dos clientes sem reembolso. O episódio parte desse caso para investigar como a propriedade está sendo substituída por licenças, assinaturas e permissões revogáveis. Bancos de automóveis, impressoras, câmeras, relógios e outros produtos continuam sob o controle de seus fabricantes mesmo depois da venda. Aos poucos, a receita recorrente transforma objetos em serviços e o consumidor descobre que pagou para ter algo que continua pertencendo, em parte, a quem vendeu. Host: Luciano Pires - @lucianopires – lucianopires.com.br Takeaways • A palavra “comprar” perdeu parte de seu significado quando o acesso ao produto continua condicionado a contratos, servidores e decisões do fabricante. • A receita recorrente incentiva empresas a transformar funções já instaladas em cobranças permanentes, mesmo quando não existe uma nova entrega ao consumidor. • O principal custo desse modelo não está apenas nas mensalidades, mas na perda de controle sobre objetos que permanecem fisicamente com seus proprietários. Capítulos O filme que deixou de ser seuQuando comprar significava possuirO vendedor que continua dentro do produtoA assinatura que apenas evita o bloqueioO condomínio invisível das pequenas cobrançasO preço do controleCercados de coisas, dependentes de permissões Links relevantes • Mundo Café Brasil: https://mundocafebrasil.com• Livraria Café Brasil: https://livrariacafebrasil.com.brSee omnystudio.com/listener for privacy information.
The Tour de France reached Paris yesterday with a final stage that once again delivered far more than the traditional procession and sprint. ASO deserves enormous credit for reimagining the finale, using the Montmartre circuit to create genuine tension, spectacular crowds and an unpredictable race. However, the decision to freeze the general classification with roughly 41 kilometres remaining effectively created an artificial “finish line” long before the Champs-Élysées. In this episode, Anthony unpacks the drama, the spectacle and whether cycling's biggest race can truly claim to be racing all the way to the finish.Go check out our FREE Skool community, it's got amazing tools in there and a thriving community of cyclists - https://www.skool.com/roadman/aboutOne of the tools you will have heard Anthony chat about in this podcast is Training Peaks. Without this platform we can't get into the detail required to pricesly train within zones. If you want to go and check out this incredible training tool go to https://bit.ly/4qWyEKK and use ROADMAN – 20% off an annual TrainingPeaks Premium subscriptionHEXIS I've used HEXIS all throughout this season to lose weight all while fuelling training rides and racing. Hexis is used and trusted by high performance organisations around the world to personalise and periodise athletes' and teams' fuelling and recovery strategies. To get 25% off Hexis go to https://www.hexis.live/ and use code ROADMANParlee Cycles "Whether it's a tough day, a gruelling training session, an epic road trip or sitting on the side of the road, exhausted and wondering how you'll get to the top... The answer is regularly to just get back in the saddle and ride. Ride The F...ing Bike. RTFB!"Go check out their amazing bikes at https://www.parleecycles.com/4Endurance Pro level fuel, made accessible. Myself and Sarah trust 4Endurance for all our fuelling needs. Their reange is HUGE and won't break the bank. Go check them out here https://4endurance.com/BIKMOBikmo protects you and your bike fromtheft, accidental damage, race-day disasters, and even baggage claim shenanigans. Yourhelmet, GPS, and other kit are covered too. Got more than one bike? Of course you do – you get 50% off each extra bike on the same policy.Protect your ride before it's too late – head to Bikmo.com to get covered. POC POC's new Amidal brings aero performance, cooling, and safety together, with Mips protection, deep ventilation, and a cleanly integrated rear Knog light.Head to poc.com to check out the Amidal and see why it could become your go-to helmet for every ride.VITTORIA TYRESMake choosing your next gravel tyre simple with Vittoria's terrain-based range, from fast-rolling options to grippier tyres for rougher rides.Head to Vittoria.com to find the tyre that matches the terrain you actually ride.
App Masters - App Marketing & App Store Optimization with Steve P. Young
Your App Store screenshots can make or break your conversion rate.In this live session, we're joined by Sam, founder of AppScreens, a platform she built as an indie-founder after experiencing firsthand how time-consuming and frustrating it was to create, upload, and manage screenshots at scale.She'll share how developers can create professional, high-converting App Store screenshots without hiring a designer or spending hours in design tools.We'll cover her journey from indie app founder to AppScreens, what actually drives installs, the most common screenshot mistakes developers make, and best practices for App Store Optimization (ASO), Custom Product Pages (CPPs), and Product Page Optimization (PPO).Whether you're launching your first app or looking to improve your existing App Store listing, you'll leave with practical strategies you can implement immediately to increase conversions and drive more downloads.You will discover:✅ Why App Store screenshots have become more important than ever✅ How to create professional screenshots without design experience✅ Best practices for high-converting App Store visuals✅ How to optimize screenshots for Custom Product Pages (CPPs)✅ How AppScreens helps indie developers build App Store assets in minutesLearn More:Trusted by more than 100K developers and ASO experts worldwide.Try it free: https://appscreens.com/?via=amWork with us to grow your apps faster & cheaper:https://www.appmasters.com/Join 100+ app founders on App Founder Community:https://appfounders.co/You can also watch this video here: https://youtube.com/live/QC-eg48-2ao*********************************************SPONSORSThe app growth playbook is changing fast.AppsFlyer's State of eCommerce App Marketing Report 2026 breaks down the latest trends, benchmarks, fraud insights, and market-by-market data every app marketer should know before planning Q4.Download it free from the link below: https://bit.ly/4uvoHGM*********************************************Tired of handing 30% of every in-game sale to iOS and Android billing systems? Appcharge is the DTC monetization platform trusted by King, Huuuge, Tripledot, and SciPlay – giving studios a direct line to their players, and up to 95% of every transaction. Web stores, payment links, and a full Merchant of Record service covering taxes, compliance, and global payments – all in one platform. Visit appcharge.com to learn more*********************************************Follow us:YouTube: AppMasters.com/YouTubeInstagram: @App MastersTwitter: @App MastersTikTok: @stevepyoungFacebook: App Masters*********************************************
App Masters - App Marketing & App Store Optimization with Steve P. Young
Most app developers focus on ASO and paid ads, but Apple's ecosystem offers powerful growth opportunities that many teams completely overlook.In this live session, we're joined by Clémence Rigal from Tiimo, the visual AI planner built for real life and recognized as Apple's App of the Year 2025, along with several other industry awards.Drawing from her experience leading growth at companies like Lifesum, Preglife, and now Tiimo, Clémence shares how successful apps leverage Apple's ecosystem to increase visibility, drive more downloads, and build sustainable long-term growth.You'll learn how to make the most of In-App Events, App Store Nominations & Editorial opportunities, Apple's frameworks, the app nomination process, and the strategies that help apps stand out and earn Apple's attention.Whether you're building a new iOS app or looking to accelerate the growth of an existing one, this is a conversation you won't want to miss.You will discover:✅ How to leverage Apple's ecosystem to grow your app✅ Best practices for In-App Events that actually get noticed✅ How Apple's editorial features and nominations work✅ Apple frameworks and tools that can improve discovery✅ Growth strategies used by leading subscription appsLearn More:Check out: Tiimohttps://www.tiimoapp.com
Yevhen Tarasenko, CMO and co-founder of Apptonomy, joins Apptivate to discuss how app store optimization is evolving in the age of AI. After more than a decade in ASO, Yevhen shares how the discipline has changed from a keyword-focused practice into a broader challenge of app discoverability across app stores, search engines, Reddit, and large language models. The conversation explores the limitations of traditional ASO workflows, how AI is changing the way marketers analyze visibility, and why app teams need to think beyond rankings and metadata to succeed in a world increasingly shaped by AI recommendations and automated discovery. Questions addressed in this episode How did Yevhen get started in ASO? Why is app store optimization still so manual? What inspired the creation of Apptonomy? How can AI automate parts of the ASO workflow? What is AI discoverability and why does it matter? How are large language models changing app discovery? Why is Reddit becoming increasingly important for app visibility? What were the biggest AI and ASO themes at MAU Vegas? How should app marketers prepare for AI-driven search and discovery? What advice would Yevhen give someone entering ASO today? Timestamps (0:05) — Introduction to Yevhen Tarasenko and Apptonomy (1:10) — Getting started in ASO and the early days of app discovery (3:00) — Building ASO teams and thinking systematically about growth (3:54) — Freelancing, automation, and the origins of Apptonomy (5:00) — How Apptonomy was founded through a LinkedIn article (8:21) — Why ASO remains manual and repetitive in 2026 (9:34) — AI discoverability and visibility across LLMs (10:39) — Reddit, online presence, and app recommendations (11:48) — Measuring discoverability and reporting results (12:29) — MAU Vegas observations and industry trends (13:12) — AI's impact on ASO and app discoverability (15:00) — Advice for marketers entering ASO (17:21) — Resources, communities, and where to find Yevhen (18:15) — Closing remarks Quotes (4:17) “AI changes every month. Now we're using Claude, next month we're using ChatGPT or something else, and the quality standards with AI are not quite there.” (8:21) “ASO, even in 2026, is still very manual and boring, and people are tired of doing the same thing all over again.” (18:28) “AI will not replace ASO anytime soon. The human touch will be needed for at least 3-5 years.” Mentioned in this episode Yevhan on Linkedin Apptonomy
Let's be honest — nobody wakes up in the morning excited to open your app. Well, some people may but definitely not all of them! And in 2026, the CRM teams that win aren't the ones sending more messages. They're the ones who know exactly who to reach, on which channel, at which moment — and when to say nothing at all. In this special episode, we're bringing you the Business of Apps London 2026 panel 2026 CRM Trends: The Ultimate Guide to Customer Retention. It's a candid look at what retention really takes right now — from LLMs quietly rewriting app discovery to why downloads have become a vanity metric — told by three people running lifecycle for some of the UK's most recognizable brands: Francesca Stringer of Sky Jill Angus of Aviva Isabelle von Matuschka of Studio LTV The panel's topics include: AI is rewriting app discovery — consumers are outsourcing decisions to LLMs instead of browsing the App Store, downloads are becoming a vanity metric, and Sky is now prioritizing GEO over SEO. Personalization is moving upstream — it's no longer about tailoring the message but about arbitration and orchestration: deciding who gets a message, on which channel, at what moment, and whether they need one at all. Product and marketing are now a joint venture — siloed teams can't win retention anymore; feedback loops, shared data, and embedded partnerships are the new operating model. CRM starts long before the email — ASO, custom product cards, and seeding the app into above-the-line campaigns and brand experiences (the M&S playbook) are the underused retention levers. Trust is fragile — and the hot takes — trust dies by a thousand micro-cuts (irrelevant pushes, broken links); community is overrated as a retention silver bullet; and CRM must stop being email-led.
Welcome to ROADSIDE! UAE answers Visma's opening stage masterclass with their own, as Pog gifts Del Toro stage 2 whilst Jonas fights to retain yellow. Tom breaks down the day with Cycling Content Specialist and Journalist Joe 'Timmsoski' Timms at the local. Also, a look to bushfire affected Stage 3, how will ASO handle heat? - - Roadside is brought to you by JOIN Cycling - the #1 cycling tool that sets you up with dynamic and flexible training plans based on your goal, availability and training history. Test JOIN now 30 days for FREE with no signup and see if you can out train Jet or Tom! Head to http://join.cc/roadside and level up your fitness in a sustainable and real world manner. Roadside x Join Punters Club - https://app.join.cc/links/groups/NDI2NjU= The Roadside Cycling Show is also supported by FE Sports, the home of premier cycling brands and products such as Wahoo, Pirelli, 100%, Campagnolo and more. Check out their range now - https://www.fesports.com.au/Shop/c_230/Products Roadside loves SOCIETY CYCLING! Society produce quality cycling apparel made for your everyday rider and keen club racers. Society are committed to making every piece better than the last in their tireless pursuit of perfection. Head to https://www.societycycling.com and use code ROADSIDE15 for 15% off all full priced products. Roadside has been supported by Zwift for over 4 years. It is the only indoor cycling training platform with a real community and where your indoor training and racing comes to life. Need a trainer? Try the all-new Zwift Ride - zwiftinc.sjv.io/55gL11 Head to https://www.zwift.com/ to start your free 14-day trial today.
The ASO vs. TPA Decision That Quietly Costs Self-Funded Employers More What's the real difference between an ASO and a TPA — and why does it matter that self-insured employers working with an ASO pay, by one referenced estimate, about 4.7% more than the insured book of business for the same care? In this Ask Me Anything, Stacey Richter puts a listener question from Dr. Alex Sommers, MD, ABEM, DipABLM, president of Astia Health, to Claire Brockbank, newly appointed director of the 32BJ Health Fund, who breaks down how ASO and TPA models diverge on ownership, networks, and incentives. WHAT YOU'LL LEARN ✅ How an ASO (administrative services only) arrangement differs structurally from a TPA (third-party administrator) — in Claire Brockbank's words, an ASO is essentially "a TPA that's owned by one of the big insurance carriers" ✅ Why bringing your own network, doing carve-outs, or direct contracting is typically much easier with a TPA than with an ASO, since an ASO's network comes bundled in ✅ How ASO incentive structures can lead carriers to charge self-funded employers more to offset thinner margins on their insured book — and why a study referenced by Luke Prettol found self-insured ASO clients pay roughly 4.7% more on average ✅ Why many TPAs, as newer market entrants built around technology, can move faster on things like claims-audit integrations than legacy carrier systems that can take up to 18 months to implement changes ✅ A real-world example of how network rigidity under an ASO made it difficult for one employer to remove 40 identified unsafe physicians from its network ✅ Why reading a TPA contract carefully still matters, since aligned incentives are a structural possibility with a TPA, not a guarantee WHY THIS MATTERS ASO and TPA are routinely used interchangeably across the industry, but as Claire Brockbank lays out, the distinction isn't just terminology — it's what determines how much actual control a self-funded employer has over its own health plan. An ASO bundles in the carrier's network and legacy systems, often with built-in incentive misalignments that can show up as higher costs than the insured book of business pays. A TPA leaves more room to bring your own network, negotiate direct contracts, and move quickly when something needs to change. For any plan sponsor sorting out vendor options, knowing which model is actually on the table is foundational to getting the rights, rates, and flexibility they're after. MENTIONED IN THIS EPISODE Post by Luke Prettol EP453 with Claire Brockbank: Apple Podcasts | Spotify | Other Apps EP498 with Mark Noel: Apple Podcasts | Spotify | Other Apps === LINKS ===
App Masters - App Marketing & App Store Optimization with Steve P. Young
Most app founders think growth is limited by creatives, ASO, or ad performance.But there's another problem that quietly kills scale: cash flow.In this video, I break down the biggest bottleneck many indie app developers face when scaling with Apple Search Ads, Meta Ads, or any paid acquisition channel, and why waiting 45+ days for Apple and Google payouts can prevent you from growing faster.You'll Learn:✅ Why profitable apps still run out of cash✅ A real example from our own app portfolio✅ How spending $9,000 generated over $10,800 in proceeds✅ Why many large apps operate with thin margins✅ How to reinvest revenue faster instead of waiting for monthly payouts✅ How Adapt Finance helps subscription apps unlock cash flow weekly✅ A case study of a developer scaling from $5K to $80K in revenueIf you're building a subscription app and trying to scale with paid acquisition, understanding cash flow may be even more important than finding the next winning ad creative.
"The most unused cash in the country right now is the money you're wasting on healthcare... If you save a million dollars a year, that's $20 million in market cap."Is your company treating its healthcare spend like a business strategy, or are you just writing a blank check to the major insurance carriers every year?In this episode, I was (finally) joined by Mark Cuban, Ann Lewandowski, and Matt Miron. After answering how he would approach healthcare for a hypothetical company on Shark Tank, Mark broke down his exact playbook for mid-market employers: why you should fire traditional networks, the massive ROI of hiring an internal "Healthcare CFO" to negotiate single-case agreements, and why "carve-out" is the most important phrase for your benefit strategy this year. Together, we also discussed the dark side of healthcare economics, including the exorbitant spread pricing of PBMs and distributors, how to use AI (like Claude or ChatGPT) to find the hidden "gotchas" in your ASO contracts, and the terrifying legal liabilities CEOs face when their carriers deny life-saving treatments.This one has been in the works for years, and I hope it doesn't disappoint. Tune in!Thank you to our 2026 sponsors!ParetoHealth: ParetoHealth empowers midsize employers with a long-term solution to reduce volatility and lower overall health benefits costs. Visit https://www.paretohealth.com/fully-insured-vs-self-funding-with-paretohealth-spencer-podcast/?utm_source=youtube&utm_medium=referral&utm_campaign=SelfFundedwSpencer to learn more.Samaritan Fund: A program that connects those who need help to the support they need. We are proud to offer the Samaritan Fund Program. Visit SamaritanFundProgram.com to learn more.Vālenz Health: We're Vālenz Health, your partner in improving health literacy, reducing plan spend, and delivering high-value healthcare. Visit ValenzHealth.com to learn more.Imagine360: Imagine360 helps self-funded employers save on healthcare with smarter health plans. Cut expenses by 20-30% with custom solutions. Contact us today at Imagine360.com.Chapters:(00:00:00) Introductions: Mark Cuban, Ann Lewandowski, and Matt Miron (00:01:08) Mark Cuban's Healthcare Playbook for Shark Tank Companies (00:05:54) Single Case Agreements and Hiring an Internal Healthcare CFO (00:10:08) Why the Keyword for 2026 is "Carve Out" (00:14:32) Fiduciary Duty and Waiving Employee Deductibles (00:20:52) Starting with Out-of-Network Negotiations (00:25:09) The No Surprises Act, IDR Arbitration, and Secret Payouts (00:29:12) Why Mark Started Cost Plus Drugs (and Cost Plus Wellness)(00:32:10) How Distributors and PBMs Inflate Drug Prices (00:36:49) Using AI (Claude/ChatGPT) to Audit Your Carrier Contracts (00:37:52) The 340B Scam and Fiduciary Lawsuits (00:44:27) Increasing Enterprise Value: Why Healthcare Savings = Market Cap (00:47:46) CEO Liability for Life-Threatening Claim Denials (00:50:37) The Perverse Economics of Prior Authorizations and Appeals (00:52:59) Final Takeaways: Watch Your Money and Carve OutKey Links for Social:@SelfFunded on YouTube for video versions of the podcast and much more - https://www.youtube.com/@SelfFundedListen/watch on Spotify - https://open.spotify.com/show/1TjmrMrkIj0qSmlwAIevKA?si=068a389925474f02Listen on Apple Podcasts - https://podcasts.apple.com/us/podcast/self-funded-with-spencer/id1566182286Follow Spencer on LinkedIn - https://www.linkedin.com/in/spencer-smith-self-funded/Follow Spencer on Instagram - https://www.instagram.com/selffundedwithspencer/
Join the show live every Thursday for a conversation you can't find anywhere else: https://grow.payrollinpodcast.com/ Are you spending too much time chasing new payroll clients while ignoring the revenue already sitting in your client base? Most payroll providers focus heavily on new sales, but the data tells a different story. ADP expects roughly 50% of its new revenue to come from existing customers, and when they expand a payroll client into HR, ASO, or PEO services, the lifetime value can increase dramatically. In this episode of The Payroll Growth Show, Matt Vaadi breaks down how payroll companies can generate more revenue, improve retention, and create deeper client relationships without increasing their marketing budget. You'll learn: • Why existing clients may be your biggest growth opportunity • How to identify "white space" opportunities in your client base • A simple framework for payroll, HR, benefits, workers' comp, and time-tracking upsells • How quarterly business reviews (QBRs) can drive revenue growth • Ways to use AI to uncover buying signals and retention risks • Common mistakes payroll firms make when expanding services • Practical strategies you can implement immediately Whether you're an independent payroll bureau, PEO, CPA firm, HR provider, or payroll sales leader, this episode offers actionable ideas for increasing client lifetime value and growing revenue from the customers you already serve. ⏰ *TIMESTAMPS:* 0:00 Why ADP Gets 50% of Revenue from Existing Clients 2:02 The Growth Grid Explained 4:31 Finding Hidden Revenue in Your Client Base 6:06 The Simple Upsell Conversation Framework 6:57 The ADP Playbook: $450K from 180 Accounts 9:48 Using AI to Find Buying Signals 12:26 Quarterly Business Reviews That Drive Growth 14:40 Predicting Client Churn with AI 15:39 One-to-Many Upsell Strategies 18:02 The 50/50 Growth Model for Payroll Companies
App Masters - App Marketing & App Store Optimization with Steve P. Young
Want better results and ROI from your Apple Search Ads?In this video, I break down the exact Apple Ads campaign structure we use to manage over $70,000 per month in ad spend across mobile apps.You'll learn the two core campaigns we recommend starting with, how to structure your account for scale, and the common mistakes that waste budget and limit growth.Whether you're launching your first app or managing an established portfolio, this Apple Search Ads tutorial will help you build a stronger paid acquisition strategy in 2026.You'll learn:✅ The 2 Apple Ads campaigns every app should start with✅ How we structure accounts managing $70K+ monthly spend✅ Campaign setup best practices for 2026✅ Common Apple Search Ads mistakes to avoid✅ How to improve efficiency and scale profitable growth✅ When to expand beyond the initial campaign structureIndustry Report Mentioned:AppsFlyer Performance Index:https://www.appsflyer.com/resources/reports/performance-index/Need help growing your app?Visit App Masters for app growth consulting, ASO, Apple Ads, and monetization strategies:https://www.appmasters.comYou can also watch this video here: https://youtu.be/q3JuNLUKL1U*********************************************SPONSORSThe app growth playbook is changing fast.AppsFlyer's State of eCommerce App Marketing Report 2026 breaks down the latest trends, benchmarks, fraud insights, and market-by-market data every app marketer should know before planning Q4.Download it free from the link below: https://bit.ly/4uvoHGM*********************************************Tired of handing 30% of every in-game sale to iOS and Android billing systems? Appcharge is the DTC monetization platform trusted by King, Huuuge, Tripledot, and SciPlay – giving studios a direct line to their players, and up to 95% of every transaction. Web stores, payment links, and a full Merchant of Record service covering taxes, compliance, and global payments – all in one platform. Visit appcharge.com to learn more*********************************************Yango Ads is offering 20% revenue boost bonus, sign up here: https://yango-ads.com/adnetwork/bonus20?utm_source=yt&utm_medium=social&utm_campaign=bonus. This special offer is valid before June 30th, 2026. Don't miss your chance to monetize your apps smarter!*********************************************Follow us:YouTube: AppMasters.com/YouTubeInstagram: @App MastersTwitter: @App MastersTikTok: @stevepyoungFacebook: App Masters*********************************************
O le Aso 13 o le Tauvaga na faateia ai le lalolagi i le maoae o taaloga.
O se Vaaiga i taaloga i le Aso lona lima o le Ipu o le lalolagi a le FIFA 2026.Lima Taaloga lima Tutusa leai se manumalo poo se au e faiaina.Talofa mai le Ipu o le Lalolagi FIFA 2026.
App Masters - App Marketing & App Store Optimization with Steve P. Young
In this talk at AppsFler MAMA SF 2026, Steve P. Young breaks down the latest app monetization strategies that are actually working in 2026, including onboarding paywalls, paid intro offers, reverse trials, hard paywalls, discount pricing psychology, and subscription optimization.Drawing from real app case studies and experiments, Steve shares actionable tactics that have helped apps dramatically increase trial activations, trial-to-paid conversion rates, retention, and overall revenue.If you're building a subscription app, SaaS app, AI app, or mobile startup, this session is packed with practical insights you can implement immediately.You'll Learn:✅ Why your paywall should be inside onboarding✅ The “3 Screen Paywall” strategy is increasing trials by 56%+✅ Paid intro offers vs free trials✅ Reverse trials that boosted conversions 10X✅ Discount pricing psychology that increases revenue✅ Real monetization experiments from top appsWhether you're focused on ASO, user acquisition, subscriptions, retention, or app growth, these monetization insights can help you scale faster.
App Masters - App Marketing & App Store Optimization with Steve P. Young
Generative Engine Optimization, or more commonly known as AI search, is reshaping app discovery faster than most founders realize.In this episode, we are joined by David Andersen, Co-Founder & CTO of BrandViz.AI and former Google engineer, to explore how Generative Engine Optimization (GEO) is reshaping app visibility across ChatGPT, Gemini, Claude, Perplexity, and more.As more users ask AI tools for recommendations, app makers need to understand how these systems choose which apps and brands to surface.David shares practical strategies app founders can implement immediately to improve visibility across AI-powered search experiences, and how GEO can complement your ASO.David will also share practical strategies app founders can implement immediately, plus real-world examples and a live visibility audit for some apps.You will discover:✅ How ChatGPT, Gemini & Claude recommend apps✅ The future of AI-powered app discovery✅ Practical GEO strategies app makers can implement this week✅ What changes over the next 12–24 months as AI reshapes searchLearn More:Check out: https://www.brandviz.ai/Work with us to grow your apps faster & cheaper:http://www.appmasters.com/You can also watch this video here: https://youtube.com/live/lRbvILrIcG0*********************************************SPONSORSThe app growth playbook is changing fast.AppsFlyer's State of eCommerce App Marketing Report 2026 breaks down the latest trends, benchmarks, fraud insights, and market-by-market data every app marketer should know before planning Q4.Download it free from the link below: https://bit.ly/4uvoHGM*********************************************Yango Ads is offering 20% revenue boost bonus, sign up here: https://yango-ads.com/adnetwork/bonus20?utm_source=yt&utm_medium=social&utm_campaign=bonus. This special offer is valid before June 30th, 2026. Don't miss your chance to monetize your apps smarter!*********************************************Follow us:YouTube: AppMasters.com/YouTubeInstagram: @App MastersTwitter: @App MastersTikTok: @stevepyoungFacebook: App Masters*********************************************
How does an ASO specialist with 10+ years of experience think about AI visibility in 2026?In this episode of Intelligent Artifice, Simon Thillay from AppTweak shares what the data actually shows about how AI tools like ChatGPT are discovering and recommending apps today. ChatGPT owns the platform. Grammarly is outranking it inside its own answers. Simon knows exactly why.This conversation covers what is actually changing in app store optimization, how AI visibility works differently from traditional ASO, and why the gap between apps that show up in AI-generated answers and those that don't is already opening up.AppTweak's research found that the most cited domain in ChatGPT answers for app-related queries is the App Store itself. Simon's team tested the same intent across ten different phrasings and found Grammarly consistently outranking ChatGPT for business writing app recommendations inside ChatGPT. The difference was not product quality. It was how Grammarly positioned itself for specific user contexts across its app store presence.Simon also points to one specific part of the App Store listing that most ASO teams have never touched, and explains why it is now one of the strongest levers for AI visibility in 2026.Video Chapters:00:00 – Introduction & Podcast Technical Mishaps 00:46 – How AI is Changing App Store Visibility 01:42 – Pre-searching Apps via LLMs (ChatGPT Traffic) 02:14 – The Role of App Store Optimization (ASO) in AI Answers 02:40 – Optimizing Long Descriptions for AI Search 03:19 – Writing for Humans vs. Writing for AI (User Personas) 04:08 – Structuring Content & Entity-Based Writing for AI 05:07 – Answer Engine Optimization (AEO) & The Open Web Ecosystem 06:26 – How to Audit Your App's AI Visibility (Intent vs. Prompts) 07:11 – Case Study: Grammarly Outperforming ChatGPT on Niche Intents 07:54 – Measuring AEO Impact: Coverage, Rank, and Sentiment 09:02 – Where to Find Simon ThillayTopics covered:App Store optimization and AI visibility in 2026How ChatGPT and LLMs discover and recommend appsAEO strategy for mobile appsEntity-based writing for app store listingsMeasuring AI visibility across coverage, rank, and sentimentAppTweak research on AI-driven app discoveryLearn more: https://mobileuseracquisitionshow.com/episode/aso-for-ai-simon-thillay/- Episode pagehttps://www.linkedin.com/in/simon-thillay-58b95997/- Connect with Simon on LinkedIn
Griffin just handed $100M to indie developers, Lilith is back with a pachinko creature collector that's turning heads, and Toon Blast hired Gus Fring for reasons that actually make sense.In this episode, we break down:● Griffin Gaming Partners' $100M indie fund and why project financing beats VC math for games● Why the tourists are gon,e and the OG gaming VCs are back● Embracer's endless restructuring and the Fellowship Entertainment spin-off● The full Embracer collapse timeline, 44 studios closed, 80 projects canceled● Google Play's AI-powered game discovery and what it means for your ASO strategy● Why keyword stuffing is dead and how to write for Gemini● Clash of Critters: Lilith's pachinko-core creature collector and the casualization of mid-core● Why Chinese studios didn't invent advanced casual — they just perfected it● Monopoly Go's decline and what levers Scopely has left● Coin Master Board Adventure vs Monopoly Go, is there any real competition?● Toon Blast's Gus Fring campaign and whether celebrity UA still moves the needle● Why re-onboarding lapsed players matters as much as acquiring new onesCHAPTERS:01:39 Banter Roblox and Xbox Takes02:47 Roundtable Events and Consulting Talk05:14 Quick Correction It Takes Two07:20 Google I O Play Updates10:58 ASO SEO for AI Debate14:01 Griffin Fund for Indies17:57 Why VC Math Broke21:10 Embracer Splits Again24:13 Embracer Fallout and Asset Timeline29:02 Mobile Game Data Setup29:30 Lilith Clash of Critters Deep Dive30:25 Portfolio Reality Check30:49 Grim Metrics Decline31:33 Pachinko Creature Collector32:35 Gacha And Meta Layers35:27 Why It Works Now38:01 Advanced Casual Debate41:19 Graphics And Monetization44:25 Coin Master Vs Monopoly Go48:08 Franchising And Growth Levers55:38 Toon Blast Celebrity UA01:00:21 Wrap Up And Next Week
I came up with at least one way to tell the difference between making a fair profit and profiteering. If someone makes more money when the patients or members they serve are worse off, yeah, call that profiteering. For a full transcript of this episode, click here. If you enjoy this podcast, be sure to subscribe to the free weekly newsletter to be a member of the Relentless Tribe. For more on what is fair profit versus what is profiteering, I would recommend you go back and listen to the episodes on mission and margin with Ben Schwartz, MD, MBA (EP481) and then with Mick Connors, MD (EP495). But it's probably not an accident that I have started an episode about Medicare Advantage in this fashion. To this end, I am very much looking forward to hearing what's up with Medicare Advantage from the one and only Betsy Seals, who is back for her third appearance on Relentless Health Value. And her advice in a nutshell is this: Don't profiteer. There are ample ways to make a fair profit. Just go back to basics and do it the right way. I wanna kind of tick through the list of things that I think about when I think about Medicare Advantage and just how it is relevant to absolutely everybody. The first thing I think about when I think about Medicare Advantage—and this is very obvious—is what Medicare Advantage plans do or don't do are our tax dollars at work or not at work, as the case may be. Along these same lines, the second thing: How does this impact our elders, our family, our friends, our grandparents? These are our senior citizens, getting the care or not getting the care that they may need. Those two are obvious. Now let's talk about a few less obvious things. Here's the third point that I think about as I listen to conversations about Medicare Advantage: cost shifting. Right? It is a well-known fact how big, vertically integrated carriers—and when I say big, vertically integrated carriers, I mean ones that have a Medicare Advantage line of business—when negotiating with big, consolidated health systems, the release valve of those negotiations is commercial rates. These are the rates that the self-insured employers are paying. So, the carrier says, "Look, gimme the best Medicare Advantage rates. I want the best Medicare Advantage rates because I, the carrier, am paying for those." Savings from those lower rates accrues to the Medicare Advantage plan and its shareholders or investors or executives, right? So, the carrier with the Medicare Advantage plan is like, "Look, go as low as we can go on the Medicare Advantage rates, but it's okay, health system, if you make up the difference with the ASO commercial book of business." Because right … ASO means administrative services only. It's not the carrier who's paying those commercial rates at the end of the day. So, the carrier uses its full book of business to negotiate lower rates for itself while, at the same time, cost shifting to commercial members. In fact, there was some research that was cited. It was episode 436 with Elizabeth Mitchell, and I quoted Luke Prettol. But there was research that puts this markup at 4.7% above what employers would otherwise pay if they had an ASO that did not have a Medicare Advantage Plan. So, yeah … number three big thing that I think about when listening to MA insights like the ones that Betsy drops today, I think about will this accelerate or ameliorate or really have anything to do with what is going on around those negotiating tables with ASOs and health systems? Because let's not forget, health systems account for about 50% of most self-insured employers' total health spend. The fourth thing that I think about: Will MA carriers underpay independent practices, especially primary care practices? Will it pay indies less? And then if it pays 'em a lot less, would ultimately manage to put them out of business, ultimately raising the total cost of care for everybody. But if we're thinking about this strictly from Medicare Advantage financial perspective, a really great move here, these are big, vertically integrated companies, don't forget. Many of them own provider organizations. This is why the FTC tends to frown on vertical integration. So, will these Medicare Advantage organizations who own provider organizations pay the provider organizations they own more? By the way, it's the same thing that's going on on the pharmacy side of the house when a PBM pays pharmacies that they own more. Here's a LinkedIn post by Stanley Warren about this topic. And there are a lot of obvious, maybe less obvious reasons for why paying providers the carrier itself owns more is a great short-term move. One of them is intracompany eliminations. Listen to the episode with Preston Alexander (EP482). But here's another reason: Rate increases paid by the government for Medicare Advantage plans are based on fee-for-service benchmarks. So, if fee-for-service rates go up, then the Medicare Advantage plans can negotiate more money for themselves. If the MA plans own the providers that are charging said FFS rates, then this is, I don't know, a great strategy, especially given the lobbying budget that some of these entities have. So, look … on today's show, I get the distinct opportunity to speak with Betsy Seals, my guest today, as I mentioned earlier; and we go through her advice for MA plans and what they need to get busy with and ensure, make a fair profit, go back to basics, and do it the right way. That's her bottom-line advice. Don't be putting your hands in the cookie jar. Sooner or later, you're gonna get caught. Focus on the members that you're really good at serving. And lastly, when it comes to STARS or other quality measures, lift them the right way—like, actually through better member health and actually better member experience, not some engineered mechanism by which one can check a box that honestly doesn't deserve to get checked. Because now we're back to the beginning and you're gonna get caught with your hand in the cookie jar, and it's profiteering. Let's just get real about that. If somebody's checking boxes that they don't deserve to check, member health is not improving. Betsy Seals, my guest today, as I have said at least three times, co-founded Rebellis Group, which is a Medicare Advantage consultancy. She became CEO of its parent company, Alerion Advisors. Now she is a board member, and also she works with start-ups in our industry. This podcast is sponsored by Aventria Health Group with an assist today from Payerset to help us with the financial support that we need to stay on the air. And with that, here is my conversation with Betsy Seals. Also mentioned in this episode are Alerion Advisors; Rebellis Group; Benjamin Schwartz, MD, MBA; Mick Connors, MD; Elizabeth Mitchell; Luke Prettol; Luke Trocchio; LoVasco; Stanley Warren; Preston Alexander; Aventria Health Group; Payerset; Eric Bricker, MD; Scott Conard, MD; Bob Herman; and Vivian Ho, PhD. For a list of healthcare industry acronyms and terms that may be unfamiliar to you, click here. You can learn more by visiting the Rebellis Group blog and by connecting with Betsy on LinkedIn. You can also email her at bseals@rebellisgroup.com. Betsy Seals is the co-founder of Rebellis Group, former CEO of Rebellis Group and Alerion Advisors, and a current board member of the Alerion Advisors family of companies. With over 25 years of experience across Medicare and Medicaid programs, Betsy is a nationally recognized leader known for her regulatory expertise, strategic vision, and ability to deliver measurable results. Betsy's work spans mergers and acquisitions, compliance, enterprise strategy, sales and marketing, supplemental benefits, and innovative benefit design that optimizes health plan performance and improves health outcomes. Betsy brings a strong blend of executive leadership, business acumen, and deep regulatory knowledge, with a focus on driving operational excellence and meaningful member impact. 00:00 Introduction to this episode. 00:43 Past episodes on profiteering: EP481 with Benjamin Schwartz, MD, MBA, and EP495 with Mick Connors, MD. 01:25 How Medicare Advantage is relevant to everyone. 06:15 A preview of today's conversation. 07:49 The "state of the state" of Medicare Advantage plans. 08:49 Video by Eric Bricker, MD, on the financial performance of the U.S. healthcare system. 09:32 Does Medicare Advantage's losses matter to the patients? 10:29 A recap of Betsy's insights so far. 11:19 The underlying strategic through line that needs to be considered. 13:04 The impact of Goodhart's Law. 14:12 What the players that are succeeding right now are doing. 14:22 The first pillar of a back-to-basics strategy: Don't get caught with your hand in the cookie jar. 16:07 EP463 with Betsy Seals. 16:50 Why short-term strategies don't work. 18:26 Stats report on prior authorizations serving the beneficiary. 19:32 EP482 with Preston Alexander. 19:38 Why prior authorization needs change. 21:28 The better strategy to use. 21:43 EP462 with Scott Conard, MD. 23:17 The second pillar of a back-to-basics strategy: Focus on the beneficiaries you actually serve well. 24:37 What it looks like to implement this focus on the beneficiaries you serve well. 25:29 How special needs plans play into this. 27:43 The third pillar of a back-to-basics strategy: Think about how STARS in clinical programs improve health. 30:04 The ethical component to implementing a Medicare Advantage program. 31:04 Betsy's advice for independent practices dealing with prior authorizations. 33:37 STAT article by Bob Herman about the effectiveness of Medicare Advantage lobbying on policy. 34:08 Betsy's final notes for all players impacted by what's currently happening. @betsyseals discusses the impact of #medicareadvantage news on our #healthcarepodcast. #healthcare #podcast #financialhealth #commercialpayermarketplace #digitalhealth #healthcareleadership #healthcaretransformation #healthcareinnovation Recent past interviews: Click a guest's name for their latest RHV episode! Patrick Nelli; Lee Lewis; Stacey Richter with 15 experts (EP507); Jerry DiMaso; Dr Ahilan Sivaganesan; Ryan Jacobs; Stacey Richter (INBW46); Ryan Wells, Dr Leo Spector, and Adam Stavisky