App Masters - App Marketing & App Store Optimization with Steve P. Young

AppAdvice has officially shut down — so what does that mean for Apps Gone Free campaigns and lifetime free promos?In this video, Steve breaks down what really happened, why Apple is paying closer attention to these campaigns, and whether Apps Gone Free strategies still work in 2026.He'll share real data, real case studies, and hard-earned lessons from running these campaigns for years, including what triggered Apple's crackdown, what mistakes to avoid, and how app founders can still use promotions to kickstart downloads without risking app rejection or review removals.If you're struggling with app discoverability, ASO, or early traction, this video will help you understand the dos and don'ts of Apps Gone Free campaigns in today's crowded App Store.You'll learn:✅ Why AppAdvice shut down and what it means for app marketing✅ Real case studies showing 2,000–6,000 downloads in days (post-AppAdvice)✅How Apps Gone Free campaigns can still boost ASO and organic installs✅ The right and wrong way to ask for App Store reviews✅ How Indie App Santa fits into the future of app distributionKey takeaway:Apps Gone Free campaigns aren't dead, but the rules have changed. If you run them the wrong way, you risk Apple intervention. If you run them the right way, they can still be one of the fastest ways to jumpstart app growth.

In this episode, we're joined by Liubomyr Pivtorak, Chief Product Officer at Hily, one of the world's fastest-growing dating apps with over 40 million users worldwide.Liubomyr has spent the last 10 years in B2C mobile, including 8 years in the hyper-competitive dating industry, leading products that scaled to 10M+ and 30M+ users globally.He'll take us behind the scenes of how Hily grew in a red ocean market, competing against giants like Tinder, Hinge, and Bumble — by running 100+ in-app experiments every quarter and obsessing over data, user behavior, and retention.You will discover:✅ The experiment-driven framework that powers Hily's growth (100+ experiments every quarter)✅ How to grow in a red ocean market like dating apps✅ What actually worked vs what failed — real growth experiment stories✅ The data-driven mindset behind scaling from millions to tens of millions of users✅ How to compete with giants like Hinge, Bumble, and Tinder using smarter experimentsLearn More:Try Hily → https://hily.com Connect with Liubomyr → https://www.linkedin.com/in/liubomyrp/You can also watch this video here: ⁠⁠https://youtube.com/live/rUiISNtS3ssGet training, coaching, and community: https://appmasters.com/academy/*********************************************SPONSORSGot tons of freemium users who won't upgrade? Encore turns free users into paying customers and reduces churn by adding smart, curated affiliate offers at key user moments. Everyone wins with Encore.Learn more at https://encorekit.com/*********************************************Still designing, resizing, and uploading screenshots manually? AppScreens lets you pick from hundreds of high-converting templates, generate for every device size and language in minutes, and upload automatically to directly to App Store Connect and Google Play Console. Trusted by more than 100K developers and ASO experts worldwide.Try it free: https://appscreens.com/?via=am*********************************************Follow us:YouTube: ⁠AppMasters.com/YouTube⁠Instagram: ⁠@App MastersTwitter: ⁠@App MastersTikTok: ⁠@stevepyoung⁠Facebook: ⁠App Masters⁠*********************************************

Most app founders overcomplicate things. This Notepad app? It makes $20,000/month with a design straight out of 2013.

In this episode, we're joined by one of our community members, John McEvoy, founder of Momego, the worldwide transit tracking app with over 5.2 million installs and 400,000 daily active users, built entirely by one person.John started as a graphic designer and taught himself to code. Today, his app generates $30K in monthly recurring revenue, powered by localized ASO, clever ASA, and great features.He'll share his exact frameworks for growth, from keyword localisation to subscription retention, all based on real results from running a successful utility app in a competitive market.You will discover:✅ How localised ASO helped Momego reach 5M+ installs✅ The Apple Search Ads strategy John uses to scale profitably✅ How to test app icons, pricing, and onboarding flows that convert✅ Why reverse trials outperform free trials for mobile apps✅ The features that keep users paying (widgets + live activities)Learn More:

If you're building your first app — watch this before you write another line of code.In this video, Steve P. Young reveals:✅ The #1 mistake app founders make when building their first app✅ The simplest MVP formula that actually drives revenue — not downloads✅ Why distribution matters more than features✅ How to build your Minimum Viable Revenue (MVR), not just an MVP✅ Real-world examples of indie apps making $3K–$200K/month doing one thing really wellWhether you're a developer or entrepreneur, this is your roadmap to launching an app that makes money from day one — without wasting $30K on the wrong features.

Discover the app marketing strategies that actually work in 2026, from ASO and paid acquisition to creative testing and retention hacks that are driving real ROI today.In this session, Steve P. Young, Founder of App Masters, shares what's working right now across hundreds of apps — including:✅ 2026's best-performing ad channels (Meta, TikTok, CTV & more)✅ How to combine ASO + paid for explosive growth✅ AI tools and automation that are changing mobile marketing✅ The new rules for creative testing and user retentionWhether you're an indie developer or running a large app studio, this episode will give you the exact strategies, frameworks, and case studies to scale your app downloads and revenue this year.Learn More:Join the App Founder's Community:https://appfounders.co/Use Code: NEWYEAR26 to avail 26% off on annual plansYou can also watch this video here: ⁠⁠https://youtube.com/live/KlYqVGudZpMWant expert guidance to grow your app? Book a quick call with App Masters:https://appmasters.com/contact-us/Get training, coaching, and community: https://appmasters.com/academy/*********************************************SPONSORSGot tons of freemium users who won't upgrade? Encore turns free users into paying customers and reduces churn by adding smart, curated affiliate offers at key user moments. Everyone wins with Encore.Learn more at https://encorekit.com/*********************************************Still designing, resizing, and uploading screenshots manually? AppScreens lets you pick from hundreds of high-converting templates, generate for every device size and language in minutes, and upload automatically to directly to App Store Connect and Google Play Console. Trusted by more than 100K developers and ASO experts worldwide.Try it free: https://appscreens.com/?via=am*********************************************Follow us:YouTube: ⁠AppMasters.com/YouTube⁠Instagram: ⁠@App MastersTwitter: ⁠@App MastersTikTok: ⁠@stevepyoung⁠Facebook: ⁠App Masters⁠*********************************************

Before App Masters became a leading app marketing agency, I built a LOT of businesses that went absolutely nowhere.

In this episode, discover the app marketing strategies that helped LingQ scale to millions of users with zero ad spend. We are joined by Mark Kaufmann, Co-Founder and CEO of LingQ, to reveal exactly how they built a product people love.A former pro hockey player turned tech founder, Mark brings a unique perspective on performance, resilience, and building products that scale. Together with his father, polyglot and YouTuber Steve Kaufmann, he built LingQ, a product-led app that teaches languages through real-world immersion.Mark will share how a small, mission-driven team grew LingQ into one of the most recognized language apps without relying on massive ad budgets, just product innovation, community, and data-driven growth.You will discover:✅ The product-led growth strategy behind LingQ's global success✅ How to scale organically by focusing on community and retention✅ Building for long-term engagement: what keeps users coming back daily✅ Why founder-led storytelling still matters in 2026's crowded app marketLearn More:

How do you go from endless side projects to building a 7-figure business you love?The answer isn't a marketing hack, or even an app idea — it's community.In this video, Steve P. Young takes you behind the scenes of his entrepreneurial journey — from launching his first app while working full-time, to quitting his corporate job, to scaling App Masters into a global business.You'll discover how joining the right community changed everything — and how starting his own mastermind (that later became the App Founders Community) became the foundation for long-term success.You'll Learn:✅ The real reason community accelerates success faster than any marketing hack✅ How to find and join a community that supports your goals✅ Why mentorship and collaboration beat “solo hustle” every time✅ The framework Steve used to grow from $0 → 7 figuresYou can also watch this video here: ⁠https://www.youtube.com/watch?v=kKlscFzwNnA

What if one tiny visual tweak could send your app viral?

Headway is one of the biggest spenders in mobile marketing, generating hundreds of millions in revenue through its insanely effective Web2App funnel.In this breakdown, Steve P. Young and Igor Lyubimov, CEO, web2wave, reveal the exact flow Headway uses to turn cold traffic into paying users — and how you can model it for your app.You'll discover:✅ The psychology behind high-converting Web2App funnels✅ How Headway turns quiz-takers into subscribers✅ The “winback” email sequence that drives extra revenue✅ Smart upsells & pricing tricks that boost LTV✅ Why longer funnels sometimes convert betterIf you're spending money on Meta, TikTok, or influencer ads, this strategy could completely change your ROAS.Try web2wave: https://web2wave.comSpecial App Masters Offer: Get the lowest plan for $199/month + concierge service to help you build your funnel — mention 'App Masters' on your call with the web2wave team or in chat after creating your account

In this live session, Steve P. Young will perform a real-time ASO audit using ASOMobile.net, the powerful all-in-one tool for keyword research, competitor analysis, and app visibility tracking.He'll analyze 3 different apps of our App Founders Community members, each with unique ASO challenges — and show how to find keyword opportunities, optimize metadata, and boost organic downloads:

If you're spending money on paid app marketing, Meta Ads, ASA, CTV, or influencer campaigns, you need to understand what's really working behind the scenes.AppsFlyer just rolled out its biggest product release yet, launching 8 new tools for app marketers. In this video, Steve P. Young breaks down the 2 most game-changing tools for UA managers and how they're transforming the way we measure performance:

In this episode, we're sharing a recording of a live coaching call with one of our clients, Ben, CTO & Co-Founder at Ertigo, a company behind a portfolio of yoga and flexibility apps.Ben's already nailed the basics of ASO and early user acquisition, but now he's ready to take things to the next level, scaling efficiently, building a long-term growth roadmap, and choosing the right tools for sustainable success.Together with Steve P. Young, they break down the ideal mobile app growth framework, the difference between growing a single app vs. an entire portfolio, and what every founder should do before investing heavily in paid channels.You will discover:✅ The ideal app growth framework, when to move from ASO → ASA → Meta/TikTok✅ How portfolio growth differs from scaling a single app✅ How to set up your social media channels to fuel app installs✅ The truth about MMP tools, Adjust vs. AppsFlyer, and which one fits your stage✅ The #1 mistake founders make when transitioning to paid marketingLearn More:Check out:https://apps.apple.com/id/app/chair-yoga-for-seniors-sitfit/id6741904178 Connect with Ben:https://www.linkedin.com/in/boonya-kitpitak/You can also watch this video here: https://www.youtube.com/live/2QNlnFOaOtYWant expert guidance to grow your app? Book a quick call with App Masters:https://appmasters.com/contact-us/Get training, coaching, and community: https://appmasters.com/academy/*********************************************SPONSORSYou don't need a big team or budget to succeed in ASO.ASOMobile helps you find the best keywords, track your rankings, and see what competitors are doing — all in one simple platform.And if you want to keep growing, use the promo code APPMASTERS40 to get 40% off any plan, for any period at http://bit.ly/49y6rEP*********************************************Launch a high-performing branded Web Shop in minutes—or build a fully custom storefront without the hassle.Xsolla's modular solution reduces platform fees, supports 1,000+ global payment methods, and ships with built-in LiveOps and customization tools—so every purchase puts more revenue back in your studio's pocket.Check out now: https://tinyurl.com/43hda5tf*********************************************Follow us:YouTube: ⁠AppMasters.com/YouTube⁠Instagram: ⁠@App MastersTwitter: ⁠@App MastersTikTok: ⁠@stevepyoung⁠Facebook: ⁠App Masters⁠*********************************************

AI tools like Sora, InVideo, and Arcads.ai make it easier than ever to create stunning videos — but what really matters is your strategy.In this episode, we break down five proven content frameworks that help app founders and marketers create videos that actually convert:

In this episode, we are joined by Michael Gants, founder and CEO of Encore, a new SDK helping subscription app developers turn churned users into paying subscribers.Michael is a Stanford grad, a Time Magazine “Leader of Tomorrow”, and a seasoned founder with a passion for building sustainable consumer businesses.He will also share what he's learned about monetizing consumer apps, understanding user psychology, and how Encore's technology is rethinking app revenue models.You will discover:✅ How developers can turn churned users into paying subscribers✅ The psychology of user retention and what triggers reactivation✅ Why traditional monetization models are broken for consumer apps✅ How Encore's SDK simplifies subscription monetizationLearn More:Explore Encorehttps://encorekit.com/You can also watch this video here: https://www.youtube.com/live/F_FYZUgGjNYWant expert guidance to grow your app? Book a quick call with App Masters:https://appmasters.com/contact-us/Get training, coaching, and community: https://appmasters.com/academy/*********************************************SPONSORSGot tons of freemium users who won't upgrade? Encore turns free users into paying customers and reduces churn by adding smart, curated affiliate offers at key user moments. Everyone wins with Encore.Learn more at https://encorekit.com/*********************************************Launch a high-performing branded Web Shop in minutes—or build a fully custom storefront without the hassle.Xsolla's modular solution reduces platform fees, supports 1,000+ global payment methods, and ships with built-in LiveOps and customization tools—so every purchase puts more revenue back in your studio's pocket.Check out now: https://tinyurl.com/43hda5tf*********************************************Follow us:YouTube: ⁠AppMasters.com/YouTube⁠Instagram: ⁠@App MastersTwitter: ⁠@App MastersTikTok: ⁠@stevepyoung⁠Facebook: ⁠App Masters⁠*********************************************

The secret sauce behind profitable consumer subscriptions?Meet the Subscription Value Loop — a framework so good, it's basically the “Conjoined Triangles of Success”… but it actually works.

ASO is getting harder, with more AI-generated apps, more competition, and more developers fighting for the same high-volume keywords. But there's one core ASO principle that still moves the needle… and most beginners miss it completely.In this video, Steve P. Young breaks down the single most important element of ASO you MUST nail if you want real organic downloads:

Most founders focus only on the US market, but what if the fastest path to scaling your app is right in your own country?In this episode, we're joined by Suphasit Thongniam, CEO of NubCal, an AI-powered calorie tracking app that helps users calculate calories by simply snapping a photo of their meal.NubCal has seen exceptional growth in Thailand thanks to strong localization, deep cultural understanding, and a highly effective Meta Ads strategy. Suphasit will share how doubling down on your home market can help you achieve product–market fit, improve retention, and build sustainable growth before expanding globally.If you're struggling to stand out in the crowded US market, this episode will give you a proven blueprint for winning with localization and scaling beyond borders.You will discover:✅ How to use localization to achieve product–market fit in your home country✅ How NubCal built traction by understanding Thai culture, language, and user behavior✅ Meta Ads strategies that work in growing international markets✅ How non-US markets can offer lower competition and high ROILearn More:Check NubCal: https://nubcal.comUse this special code for a 20% discount on NubCal's annual package:02C353You can also watch this video here: ⁠https://www.youtube.com/live/h1zUyMondkUWant expert guidance to grow your app? Book a quick call with App Masters:https://appmasters.com/contact-us/Indie App Santa: https://www.indieappsanta.comGet training, coaching, and community: ⁠https://appmastersacademy.com/*********************************************SPONSORSYou don't need a big team or budget to succeed in ASO.ASOMobile helps you find the best keywords, track your rankings, and see what competitors are doing — all in one simple platform.From November 17 to 23, you can try ASO Max, the most advanced plan from ASOMobile — completely free, no credit card needed.And if you want to keep growing, use the promo code APPMASTERS40 to get 40% off any plan, for any period at ASOMobile.net*********************************************

A simple universal TV remote app is making over $300,000/month — with almost no features and a basic paywall

We've got another round of the popular ‘Ask Me Anything' session with me - STEVE P. YOUNG!In this session, Steve will break down the app marketing trends happening in 2026 to help simplify your path to a breakthrough.This is your chance to have your questions answered — whether it's about monetization, paid ads, or scaling your app business. No topic is off-limits!Learn More:Join the App Founder's Community:https://appfounders.co/You can also watch this video here: ⁠https://www.youtube.com/live/ruhh71nqzeYSomething exciting is brewing at AppsFlyer - their first Fall Release is almost here!We'd love to tell you more... but you'll have to register for the November 18 online event to find out what's shaping the future of marketing.

What happens when your app already converts well, but you've hit the ceiling with ASO and ASA?In this live coaching session, Steve P. Young coaches the founder of Scribbe AI, an AI-powered note-taking app, to uncover the next steps for scaling growth beyond traditional app marketing tactics.We'll dive deep into how to find new, scalable channels for user acquisition systematically, explore what separates top-performing apps from the rest, and discuss strategies that actually deliver results when paid ads and influencer campaigns fall short.You'll see real questions, real strategies, and actionable takeaways you can immediately apply to your own app growth journey.You will discover:✅ What to prioritize after ASO and ASA✅ When Meta ads actually make sense✅ How to test and find viral formats that work✅ Community-led growth via Reddit and niche forums✅ Hidden wins from non-US markets most founders ignoreLearn More:Scribbe: AI Notes Takerhttps://apps.apple.com/us/app/scribbe-ai-notes-taker/id6736370215 Connect with Neil:https://www.linkedin.com/in/neil-saduka/Work with us:https://appmasters.com/ You can also watch this video here: https://www.youtube.com/live/5GvJprsRLjsGet training, coaching, and community: ⁠https://appmastersacademy.com/*********************************************SPONSORSArcads is the fastest and best indie-friendly platform to create authentic, AI-powered UGC-style video ads — all from just text input.- Emotionally resonant, human-like videos- Perfect for app demos, testimonials, and paid social creatives- Built for speed, built to convertWhether you're launching or scaling, Arcads makes it easy to test and iterate video ads.Try it now: ⁠https://www.arcads.ai/?comet_custom=appmasters*********************************************

Ever wondered how some apps skyrocket up the charts while you're still stuck optimizing screenshots?

Struggling to grow your app's revenue in 2025? In this episode, we break down the Top 5 App Monetization Trends you can't afford to ignore this year, backed by real data and growth insights.We're joined by Daphne Tideman, Growth Consultant, author, and former Head of Growth at Heights, where she helped 10x their subscriber base in just 18 months. Daphne reveals what'll really drive app growth in 2026, from premium pricing and smarter packaging to hybrid monetization models and beyond.If you're stuck or searching for new ways to monetize your app, this is a must-watch episode that shows exactly what's working right now.You will discover:✅ The 5 biggest monetization trends shaping the app industry in 2026✅ Why premium pricing is the new normal (and users are okay with it)✅ How smart pricing & packaging boost conversions and ARPU✅ Why app-to-web checkout is becoming a growth weaponLearn More:Connect with Daphne:https://growthwaves.substack.com/ https://daphnetideman.com/You can also watch this video here: https://www.youtube.com/live/0WESZA_fj_ASomething exciting is brewing at AppsFlyer - their first Fall Release is almost here!We'd love to tell you more... but you'll have to register for the November 18 online event to find out what's shaping the future of marketing.

We've all been told the same story: build a great product, and success will follow. But history tells a different tale. The truth is, most great products never make it—not because they weren't good enough, but because they never found their way to the people who needed them.In this talk at App Growth Summit, Steve shared why distribution is the real engine of growth—and how focusing on your channels first can unlock exponential scale. From household brands to breakthrough startups, the winners didn't simply build better; they built more innovative paths to market.This is a talk about flipping the script: why the fastest way to grow isn't adding more features, but finding the right shortcut to scale.You'll learn:✅ How one app went from $0 → $90,000 ARR — completely free using lifetime deals + smart ASO✅ The “brandjacking” keyword hack that indie devs use to rank #1 without big budgets✅ How a no-code founder used paid tests + AI tools to hit $1M ARR with no app✅ Why “content-first” launches are dominating 2025 — and how one viral TikTok created a brand-new app categoryIf you're serious about app growth — this talk is your 2025 playbook.Something exciting is brewing at AppsFlyer - their first Fall Release is almost here!We'd love to tell you more... but you'll have to register for the November 18 online event to find out what's shaping the future of marketing.

What happens when Raj trades cosmic conversations for app ideas and startups? In this episode, we're joined by Kunal Nayyar, best known for his role as Raj in The Big Bang Theory. Today, he's here not as an actor, but as an app founder.When Kunal found himself scrambling to help his parents travel from India to the U.S. during COVID-19, sifting through endless emails, files, and forms—he realized something powerful: there was no single place to keep everything important organized when it mattered most. That “aha!” moment led to IQ121, a beautifully designed app built to help families stay connected, prepared, and in control, no matter what life throws at them.Kunal shares his full journey, from the app idea to launch, and what's next for IQ121. You'll hear how a real-life family emergency inspired a global app idea, learn how to create purposeful apps, and discover how app technology can truly support and strengthen families.PS: Raj might blush around new people, but Kunal's ready to talk apps - LIVE

In this emergency video, Steve shared his take on the Apple controversy surrounding Apps Gone Free campaigns. Indie developers are struggling to grow apps while Apple cracks down, but Steve explains how free campaigns can still generate massive results – like $90K in revenue – and why Apple might be restricting them.In this video, you'll learn:✅ Why our Indie App Santa app was removed from the App Store✅ How Apps Gone Free campaigns can skyrocket downloads and revenue✅ The safe growth hacks that still work for indie developers✅ Steve's perspective on Apple's controversial policiesYou can also watch this video here: https://www.youtube.com/watch?v=2S8Lqu_50EMWant expert guidance to grow your app? Book a quick call with App Masters:https://appmasters.com/contact-us/Indie App Santa: https://www.indieappsanta.comGet training, coaching, and community: ⁠https://appmastersacademy.com/*********************************************SPONSORSThe new Appsflyer Benchmarks siteAttention mobile marketers! Want to invest smarter? The new AppsFlyer Benchmarks site is here! Check out performance over time across countries, media types, and app categories to find growth opportunities, optimize spend, and see how you stack up.With two years of data, quarterly updates, and an upcoming AI co-pilot, it's the must-have tool for smarter UA. Check it out today and take the guesswork out of your next move.Check out now:https://tinyurl.com/537v4e9e*********************************************Arcads is the fastest and best indie-friendly platform to create authentic, AI-powered UGC-style video ads — all from just text input.- Emotionally resonant, human-like videos- Perfect for app demos, testimonials, and paid social creatives- Built for speed, built to convertWhether you're launching or scaling, Arcads makes it easy to test and iterate video ads.Try it now: ⁠https://www.arcads.ai/?comet_custom=appmasters*********************************************Follow us:YouTube: ⁠AppMasters.com/YouTube⁠Instagram: ⁠@App MastersTwitter: ⁠@App MastersTikTok: ⁠@stevepyoung⁠Facebook: ⁠App Masters⁠*********************************************

In this episode, we're joined once again by Alim Charaniya — 4x founder, former Head of Mobile at PrizePicks, and now the brains behind Ambitious Labs.Last time, Alim shared how he builds and validates profitable indie apps. This time, he's back with something even bigger — how he scaled his app portfolio to $868K without a big team or massive funding.We'll dive into how he's mastered the art of influencer-driven growth, why he spends 80% of his time on marketing and only 20% on development, and how simplicity has become his secret weapon. You'll also hear how he applies the science of pricing to boost conversions, and why focusing on making one feature exceptional can outperform adding dozens of mediocre ones.You will discover:✅ The strategy behind scaling an app portfolio to $868K✅ How to build powerful influencer partnerships that drive authentic growth✅ The philosophy of “simple is more” and how it fuels sustainable growth✅ The pricing science behind turning users into loyal, paying customersConnect with Alim:https://www.linkedin.com/in/alim-charaniya-08562092/You can also watch this video here: https://www.youtube.com/live/1iOGvI5nRwQWatch the previous livestream with Alim:https://youtube.com/live/60oAI-rh42I?feature=shareWant expert guidance to grow your app? Book a quick call with App Masters:https://appmasters.com/contact-us/Indie App Santa: https://www.indieappsanta.comGet training, coaching, and community: ⁠https://appmastersacademy.com/*********************************************SPONSORSThe new Appsflyer Benchmarks siteAttention mobile marketers! Want to invest smarter? The new AppsFlyer Benchmarks site is here! Check out performance over time across countries, media types, and app categories to find growth opportunities, optimize spend, and see how you stack up.With two years of data, quarterly updates, and an upcoming AI co-pilot, it's the must-have tool for smarter UA. Check it out today and take the guesswork out of your next move.Check out now:https://tinyurl.com/537v4e9e*********************************************Arcads is the fastest and best indie-friendly platform to create authentic, AI-powered UGC-style video ads — all from just text input.- Emotionally resonant, human-like videos- Perfect for app demos, testimonials, and paid social creatives- Built for speed, built to convertWhether you're launching or scaling, Arcads makes it easy to test and iterate video ads.Try it now: ⁠https://www.arcads.ai/?comet_custom=appmasters*********************************************Follow us:YouTube: ⁠AppMasters.com/YouTube⁠Instagram: ⁠@App MastersTwitter: ⁠@App MastersTikTok: ⁠@stevepyoung⁠Facebook: ⁠App Masters⁠*********************************************

The new Appsflyer 2025 App Marketing Benchmarks report is out — and it's packed with insights every UA manager needs.In this video, Steve P. Young breaks down the key data so you can see exactly how your app compares across CPI, retention, ad-spend trends, and more.You'll learn

In this episode, we're joined by Michael Rotella, a product leader who's helped brands like Weight Watchers, Verizon, and top startups build high-retention, high-ARPU apps that turn downloads into lifelong subscribers.Mike's obsessed with one thing — making apps people keep using.He breaks down why retention and ARPU growth aren't outcomes of acquisition — they're the growth strategy.He'll share how combining habit-forming design, contextual activation moments, and leveraging AI can turn installs into sustained subscribers — without blowing the budget on ads spend.If you're building a subscription app, this episode shows you exactly what to do after the install to keep users hooked, engaged, and paying.You will discover:✅ The growth formula nobody talks about — Retention + ARPU beats Acquisition✅ How to turn installs into subscribers in the first 24 hours✅ The habit-loop framework behind top 10% free-to-paid conversion rates✅ How to show value before the paywall and prevent early churn✅ How light AI insight amplifies retentionLearn More:

In part 2 of this Meta Ads for Web2App campaigns series, Steve P. Young and Igor Lyubimov, CEO at web2wave, share how to optimize and scale Web2App campaigns without wasting money.You'll discover:✅ The 2 Meta Ads strategies (Purchase vs. Proxy Events)✅ How to test creatives the smart way (and avoid rookie mistakes)✅ Scaling tactics: budgets, duplicating campaigns & targeting geos✅ Why ROAS is the only metric that matters long-termThis is your Web2App Funnels 201 — the exact playbook to scale your Meta Ads profitably

Discover how to grow an app from zero to $200K/month without outside funding. Today's guest is Desmond Ho, founder of LifeReset.com. He bootstrapped his app from $0 to $200K/month by mastering marketing strategies, Meta ads, and high-converting creatives — all while competing in a crowded market.He'll also share how to learn marketing strategies by analyzing competitors, run profitable Meta ads, and create high-performing creatives that convert.If you're just starting out or stuck trying to grow your app in a competitive category, this episode could be your stepping stone to success.You will discover:✅ How to bootstrap an app from $0 to $200K/month✅ Finding product–market fit in a competitive niche✅ How to learn marketing strategies by analyzing competitors✅ Real-world lessons from Desmond's growth journeyLearn More:Check out the app:www.lifereset.comYou can also watch this video here: https://www.youtube.com/live/aGgFkAAnZFsWant expert guidance to grow your app? Book a quick call with App Masters:https://appmasters.com/contact-us/Indie App Santa: https://www.indieappsanta.comGet training, coaching, and community: ⁠https://appmastersacademy.com/*********************************************SPONSORSArcads is the fastest and best indie-friendly platform to create authentic, AI-powered UGC-style video ads — all from just text input.- Emotionally resonant, human-like videos- Perfect for app demos, testimonials, and paid social creatives- Built for speed, built to convertWhether you're launching or scaling, Arcads makes it easy to test and iterate video ads.Try it now: https://www.arcads.ai/?comet_custom=appmasters*********************************************Everyone's talking about web2app funnels - the breakthrough strategy maximizing mobile revenue. But building them in-house takes months of development. web2wave eliminates the complexity with their innovative all-in-one platform✅ AI funnel generator✅ powerful drag-and-drop quiz builder✅ streamlined payments✅ comprehensive analytics✅ smart A/B testing✅ and moreLaunch high-performing web2app funnels in days, not months.Visit https://web2wave.com/ to create your web2app funnel for free.*********************************************Follow us:YouTube: ⁠AppMasters.com/YouTube⁠Instagram: ⁠@App MastersTwitter: ⁠@App MastersTikTok: ⁠@stevepyoung⁠Facebook: ⁠App Masters⁠*********************************************

Struggling to grow your app's revenue in 2025? In this episode, we break down the Top 5 App Monetization Trends you can't afford to ignore this year, backed by real data and growth insights.We're joined by Daphne Tideman, Growth Consultant, author, and former Head of Growth at Heights, where she helped 10x their subscriber base in just 18 months. Daphne reveals what'll really drive app growth in 2026, from premium pricing and smarter packaging to hybrid monetization models and beyond.If you're stuck or searching for new ways to monetize your app, this is a must-watch episode that shows exactly what's working right now.You will discover:✅ The 5 biggest monetization trends shaping the app industry in 2026✅ Why premium pricing is the new normal (and users are okay with it)✅ How smart pricing & packaging boost conversions and ARPU✅ Why app-to-web checkout is becoming a growth weaponLearn More:Connect with Daphne:https://growthwaves.substack.com/ https://daphnetideman.com/You can also watch this video here: https://www.youtube.com/live/0WESZA_fj_AWant expert guidance to grow your app? Book a quick call with App Masters:https://appmasters.com/contact-us/Indie App Santa: https://www.indieappsanta.comGet training, coaching, and community: ⁠https://appmastersacademy.com/*********************************************SPONSORSThe new Appsflyer Benchmarks siteAttention mobile marketers! Want to invest smarter? The new AppsFlyer Benchmarks site is here! Check out performance over time across countries, media types, and app categories to find growth opportunities, optimize spend, and see how you stack up.With two years of data, quarterly updates, and an upcoming AI co-pilot, it's the must-have tool for smarter UA. Check it out today and take the guesswork out of your next move.Check out now:https://tinyurl.com/537v4e9e*********************************************Arcads is the fastest and best indie-friendly platform to create authentic, AI-powered UGC-style video ads — all from just text input.- Emotionally resonant, human-like videos- Perfect for app demos, testimonials, and paid social creatives- Built for speed, built to convertWhether you're launching or scaling, Arcads makes it easy to test and iterate video ads.Try it now: ⁠https://www.arcads.ai/?comet_custom=appmasters*********************************************Follow us:YouTube: ⁠AppMasters.com/YouTube⁠Instagram: ⁠@App MastersTwitter: ⁠@App MastersTikTok: ⁠@stevepyoung⁠Facebook: ⁠App Masters⁠*********************************************

Struggling to make Meta Ads work for your app?

In this episode, we're joined by Felix Braberg, an ad monetization expert who has helped app studios generate over $450 million in ad revenue.With experience across two DSPs, one ad network, and leadership roles at Tetris and East Side Games, Felix now consults with studios to skyrocket their ad revenue. He also co-hosts the 2.5 Gamers YouTube channel, where he shares actionable ad monetization strategies.Felix will reveal real case studies and proven tactics covering AdMob monetization models, segmentation strategies, mediation systems, and the key players driving ad revenue today.If you've ever wondered how to unlock serious ad revenue growth the right way, this episode is your blueprint.You will discover:✅ A real-world ad monetization case study behind $450M in revenue✅ Ad monetization models that unlock massive growth✅ Mediation system secrets, how to pick and optimize like a pro✅ Who the true power players are in ad monetization todayLearn More:Subscribe to Felix's newsletter:https://felixbraberg.substack.com/You can also watch this video here: https://youtube.com/live/3cQAE-IbLxkWant expert guidance to grow your app? Book a quick call with App Masters:https://appmasters.com/contact-us/Indie App Santa: https://www.indieappsanta.comGet training, coaching, and community: ⁠https://appmastersacademy.com/*********************************************SPONSORSArcads is the fastest and best indie-friendly platform to create authentic, AI-powered UGC-style video ads — all from just text input.- Emotionally resonant, human-like videos- Perfect for app demos, testimonials, and paid social creatives- Built for speed, built to convertWhether you're launching or scaling, Arcads makes it easy to test and iterate video ads.Try it now: https://www.arcads.ai/?comet_custom=appmasters*********************************************Everyone's talking about web2app funnels - the breakthrough strategy maximizing mobile revenue. But building them in-house takes months of development. web2wave eliminates the complexity with their innovative all-in-one platform✅ AI funnel generator✅ powerful drag-and-drop quiz builder✅ streamlined payments✅ comprehensive analytics✅ smart A/B testing✅ and moreLaunch high-performing web2app funnels in days, not months.Visit https://web2wave.com/ to create your web2app funnel for free.*********************************************Follow us:YouTube: ⁠AppMasters.com/YouTube⁠Instagram: ⁠@App MastersTwitter: ⁠@App MastersTikTok: ⁠@stevepyoung⁠Facebook: ⁠App Masters⁠*********************************************

What if the next million-dollar app doesn't require code, a big team, or a computer science degree?In this episode, we break down the exact strategy indie founders are using to launch money-making apps with no code tools.These "single-player utility apps" solve niche problems and scale like crazy.From one-time utility apps to AI-powered tools and hyper-niche meditation apps, Alim and Steve unpacked how today's smartest builders are skipping the complexity and going straight for conversions.You'll discover:✅ Why app ideas don't need to be complex to make money✅ How simple 15-screen apps are hitting $40K MRR✅ The viral strategy behind Cal.ai, Umax, Quitter & more✅ Why TikTok + Subscriptions = mobile app goldmine✅ How to niche down for emotional impact (the "Seizure Relief" insight

Ever wonder how smaller apps can go head-to-head with giants like Headway and Hip? In this live coaching session, Steve P. Young works with Sebastian Belachur, CEO of Kibit, and Gabriel Bahash, CEO of Giftology, two of App Masters' clients, to reveal the exact strategies used to carve out market share, boost downloads, and build loyal audiences without million-dollar budgets.You'll see real challenges, real solutions, and actionable steps you can immediately apply to your own app. This isn't theory—it's a front-row seat to the tactics that actually work when you're competing against the big players.Here's what you'll learn:

Want to go viral without having to create content?In this case study, we'll show you what we did to drive 100K downloads TWICE in 3 months. And how we took an indie app from zero traction to $4,000 in sales in just 2 months?

In this episode, we're joined by Offer Yehudai, CEO at Arya - a subscription platform helping couples around the world reignite passion and intimacy through curated products, educational videos, and expert guidance.With 15+ years of experience building marketplaces and keeping apps free, Offer co-founded Inneractive, scaled it to an acquisition, then led at Fyber and Digital Turbine before switching gears to tackle one of the most universal human needs: connection.Offer will share real-world insights on go-to-market strategy, paywall experiments, monetization tactics, retention strategies (like hitting 87% usage retention by month-12), and how to apply a product-driven mindset across both apps and subscription businesses.Whether you're an indie founder or a scaling studio, this session is packed with actionable strategies for launching, growing, and sustaining a successful product in today's competitive landscape.You will discover:✅ How to design paywall experiments that actually move the needle✅ Go-to-market strategies for launching and scaling apps✅ Web vs App: when and how to go beyond the stores✅ Retention strategies to turn early users into long-term customersLearn More:Arya is hiring marketers and product managers - check out https://www.arya.fyi/ if you're looking to join a mission-driven team!You can also watch this video here ⁠https://youtube.com/live/xHB1N14DBIMWant expert guidance to grow your app? Book a quick call with App Masters:https://appmasters.com/contact-us/Indie App Santa: https://www.indieappsanta.comGet training, coaching, and community: ⁠https://appmastersacademy.com/*********************************************SPONSORSArcads is the fastest and best indie-friendly platform to create authentic, AI-powered UGC-style video ads — all from just text input.- Emotionally resonant, human-like videos- Perfect for app demos, testimonials, and paid social creatives- Built for speed, built to convertWhether you're launching or scaling, Arcads makes it easy to test and iterate video ads.Try it now: https://www.arcads.ai/?comet_custom=appmasters*********************************************Everyone's talking about web2app funnels - the breakthrough strategy maximizing mobile revenue. But building them in-house takes months of development. web2wave eliminates the complexity with their innovative all-in-one platform✅ AI funnel generator✅ powerful drag-and-drop quiz builder✅ streamlined payments✅ comprehensive analytics✅ smart A/B testing✅ and moreLaunch high-performing web2app funnels in days, not months.Visit https://web2wave.com/ to create your web2app funnel for free.*********************************************Follow us:YouTube: ⁠AppMasters.com/YouTube⁠Instagram: ⁠@App MastersTwitter: ⁠@App MastersTikTok: ⁠@stevepyoung⁠Facebook: ⁠App Masters⁠*********************************************

Struggling to get app store reviews? Or maybe you've hit a wall with your average rating stuck at 4.2 or 4.3?

In this episode, we're joined by Chris Hewish, President at Xsolla - a global leader in video game commerce. With a career spanning Activision, DreamWorks Animation, Survios, and now Xsolla, Chris has decades of experience building strategies that fuel growth for games and apps worldwide. He'll reveal why off-platform monetization is the next big revenue driver for developers and web shops are unlocking higher margins & growth potential for apps and games. Whether you're an indie app developer or part of a top gaming studio, this session will give you the proven playbook for building scalable revenue streams outside the App Store and Google Play.If you want to maximize app revenue, reduce transaction fees, boost user retention, and future-proof your app business model, you won't want to miss this.You will discover:✅ Why off-platform payments are the future of game and app monetization✅ The rise of web shops - and how to set them up for success✅ Proven ways to boost retention, cut acquisition costs & gain user data✅ How developers can balance compliance, user experience, and profitabilityLearn More:

Want to create high-performing AI UGC ads in less than 15 minutes? In this video, I'm breaking down the exact framework we use at App Masters to craft UGC creatives that convert, and you can easily replicate it.You'll learn step by step how to:✅ Research competitor ads and find proven winning scripts✅ Remix and adapt scripts for your own app or business✅ Use Arcads.ai to generate actors, B-roll, and emotional storytelling shots✅ Test variations (actors, pacing, gestures, B-roll) to maximize click-throughs✅ Build ad creatives that boost installs, engagement, and revenueThis is the same UGC ad strategy that's delivered incredible results for our clients. Whether you're in the app space, e-commerce, or SaaS, this process works to scale your marketing quickly and affordably.

Want to create high-performing AI UGC ads in less than 15 minutes? In this video, I'm breaking down the exact framework we use at App Masters to craft UGC creatives that convert, and you can easily replicate it.You'll learn step by step how to:✅ Research competitor ads and find proven winning scripts✅ Remix and adapt scripts for your own app or business✅ Use Arcads.ai to generate actors, B-roll, and emotional storytelling shots✅ Test variations (actors, pacing, gestures, B-roll) to maximize click-throughs✅ Build ad creatives that boost installs, engagement, and revenueThis is the same UGC ad strategy that's delivered incredible results for our clients. Whether you're in the app space, e-commerce, or SaaS, this process works to scale your marketing quickly and affordably.

In this episode, we are joined by Mark Weinstein, a tech entrepreneur, thought leader, privacy advocate, and one of the original inventors of social networking. He is a founder of MeWe, the privacy-first social network app. Named one of the “Top 8 Minds in Online Privacy” and a “Privacy by Design Ambassador,” Mark has been featured in The New York Times, Wall Street Journal, Fortune, CNN, and more. His TED Talk on “The Rise of Surveillance Capitalism” has inspired technologists worldwide.He's going to talk about how indie founders can leverage AI and social media marketing to scale apps, attract investors without massive ad spend, and why ethics, privacy, and mental health must be at the core of product design.Mark will also share the journey of building MeWe, how to stand out in a world dominated by Big Tech, and practical steps indie founders can take to future-proof their apps in the age of AI and Web3. You will discover:✅ Journey of building and scaling MeWe in a Big Tech world✅ How indie founders can use AI and social media marketing to scale apps✅ Strategies for attracting investors without massive ad spend✅ A social framework for rebooting the internet with ethics and privacy at the coreLearn More:MeWe: https://apps.apple.com/us/app/mewe-the-safe-network/id918464474 Mark's Book: https://www.amazon.com/Restoring-Our-Sanity-Online-Revolutionary/dp/1394273967/Want expert guidance to grow your app? Book a quick call with App Masters:https://appmasters.com/contact-us/Indie App Santa: https://www.indieappsanta.comGet training, coaching, and community: ⁠https://appmastersacademy.com/*********************************************SPONSORSArcads is the fastest and best indie-friendly platform to create authentic, AI-powered UGC-style video ads — all from just text input.- Emotionally resonant, human-like videos- Perfect for app demos, testimonials, and paid social creatives- Built for speed, built to convertWhether you're launching or scaling, Arcads makes it easy to test and iterate video ads.Try it now: https://www.arcads.ai/?comet_custom=appmasters*********************************************Everyone's talking about web2app funnels - the breakthrough strategy maximizing mobile revenue. But building them in-house takes months of development. web2wave eliminates the complexity with their innovative all-in-one platform✅ AI funnel generator✅ powerful drag-and-drop quiz builder✅ streamlined payments✅ comprehensive analytics✅ smart A/B testing✅ and moreLaunch high-performing web2app funnels in days, not months.Visit https://web2wave.com/ to create your web2app funnel for free.*********************************************Follow us:YouTube: ⁠AppMasters.com/YouTube⁠Instagram: ⁠@App MastersTwitter: ⁠@App MastersTikTok: ⁠@stevepyoung⁠Facebook: ⁠App Masters⁠*********************************************

In this episode, we are joined by Mark Weinstein, a tech entrepreneur, thought leader, privacy advocate, and one of the original inventors of social networking. He is a founder of MeWe, the privacy-first social network app. Named one of the “Top 8 Minds in Online Privacy” and a “Privacy by Design Ambassador,” Mark has been featured in The New York Times, Wall Street Journal, Fortune, CNN, and more. His TED Talk on “The Rise of Surveillance Capitalism” has inspired technologists worldwide.He's going to talk about how indie founders can leverage AI and social media marketing to scale apps, attract investors without massive ad spend, and why ethics, privacy, and mental health must be at the core of product design.Mark will also share the journey of building MeWe, how to stand out in a world dominated by Big Tech, and practical steps indie founders can take to future-proof their apps in the age of AI and Web3. You will discover:✅ Journey of building and scaling MeWe in a Big Tech world✅ How indie founders can use AI and social media marketing to scale apps✅ Strategies for attracting investors without massive ad spend✅ A social framework for rebooting the internet with ethics and privacy at the coreLearn More:MeWe: https://apps.apple.com/us/app/mewe-the-safe-network/id918464474 Mark's Book: https://www.amazon.com/Restoring-Our-Sanity-Online-Revolutionary/dp/1394273967/Want expert guidance to grow your app? Book a quick call with App Masters:https://appmasters.com/contact-us/Indie App Santa: https://www.indieappsanta.comGet training, coaching, and community: ⁠https://appmastersacademy.com/*********************************************SPONSORSArcads is the fastest and best indie-friendly platform to create authentic, AI-powered UGC-style video ads — all from just text input.- Emotionally resonant, human-like videos- Perfect for app demos, testimonials, and paid social creatives- Built for speed, built to convertWhether you're launching or scaling, Arcads makes it easy to test and iterate video ads.Try it now: https://www.arcads.ai/?comet_custom=appmasters*********************************************Everyone's talking about web2app funnels - the breakthrough strategy maximizing mobile revenue. But building them in-house takes months of development. web2wave eliminates the complexity with their innovative all-in-one platform✅ AI funnel generator✅ powerful drag-and-drop quiz builder✅ streamlined payments✅ comprehensive analytics✅ smart A/B testing✅ and moreLaunch high-performing web2app funnels in days, not months.Visit https://web2wave.com/ to create your web2app funnel for free.*********************************************Follow us:YouTube: ⁠AppMasters.com/YouTube⁠Instagram: ⁠@App MastersTwitter: ⁠@App MastersTikTok: ⁠@stevepyoung⁠Facebook: ⁠App Masters⁠*********************************************

Want to instantly double your app retention?

Want to instantly double your app retention?

In this episode, Asher Herbstman and Thatcher Clough, co-founders of Clear30, share the journey of taking their app, Clear30, from idea to 6,000 weekly downloads, $8K MRR, and $100K ARR through subscription revenue.They reveal how a broken onboarding flow nearly stalled growth—and the psychology-driven A/B tests that turned it around. You'll also hear what worked (and what flopped) with paid ads, plus how they leveraged research partnerships and federal grants to fuel momentum.Whether you're an indie founder or scaling your own app, this conversation is packed with real-world lessons on user psychology, onboarding optimization, retention strategies, and sustainable growth that you can start applying today.You will discover:✅ How to spot and fix a broken onboarding flow✅ AB test ideas that actually move the needle✅ Psychology tactics to persuade and retain usersLearn More:

In this episode, Asher Herbstman and Thatcher Clough, co-founders of Clear30, share the journey of taking their app, Clear30, from idea to 6,000 weekly downloads, $8K MRR, and $100K ARR through subscription revenue.They reveal how a broken onboarding flow nearly stalled growth—and the psychology-driven A/B tests that turned it around. You'll also hear what worked (and what flopped) with paid ads, plus how they leveraged research partnerships and federal grants to fuel momentum.Whether you're an indie founder or scaling your own app, this conversation is packed with real-world lessons on user psychology, onboarding optimization, retention strategies, and sustainable growth that you can start applying today.You will discover:✅ How to spot and fix a broken onboarding flow✅ AB test ideas that actually move the needle✅ Psychology tactics to persuade and retain usersLearn More:

Want to grow your app without burning cash?