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Lead Balloon - Public Relations, Marketing and Strategic Communications Disaster Stories
Now with 50% new footage! During Super Bowl LIII in 2019, Bud Light launched a new advertising strategy that was... unconventional, even for them. Instead of frogs or "wazzap" guys or silly superstitions, this campaign focused on attacking Bud Light's rivals for using corn syrup to brew their beers. Stranger still, outside observers noted that the beer giant borrowed other conventions from the world of political mudslinging, twisting facts, doubling down on vague talking points and attempting to build a consensus against Miller Lite and Coors Light. But the brewing barons at Anheuser-Busch didn't count on the little guys... specifically, members of the National Corn Growers Association (NCGA) who took exception to the attacks and rallied to the defense of MillerCoors. We've remastered this classic Lead Balloon episode to add the perspective of new key players, including: MillerCoors (now called Molson Coors) Chief Communications Officer Adam Collins NCGA CEO Jon Doggett NCGA past president Kevin Ross Additionally, we've refined the original storytelling with NCGA VP of communications Neil Caskey, Brewers Association spokesman Paul Gatza, and friend-of-the-show Kyle Brown. Together, we'll break down the ultimate failures of "the Corn Syrup Wars," untwist the misleading claims made in Bud Light's ads, and detail the long-term ramifications for all the brands involved. Subscribe to the Podcamp Media e-newsletter for regular updates on what we've got cooking. Listen to the NCGA Podcast episode from which our new footage was sourced. Learn more about your ad choices. Visit megaphone.fm/adchoices
In Episode 18 of the Brewbound Podcast’s third season, guild leaders from California, New York and Illinois, as well as Brewers Association senior VP Paul Gatza discuss challenges during the COVID-19 outbreak. Gatza, along with Illinois Craft Brewers Guild executive director Danielle D’Alessandro, California Craft Brewers Association executive director Tom McCormick and New York State Brewers Association director Paul Leone delve into guild fundraising, brewery closures, declines in craft beer sales and more.
On the latest episode of History Factory Plugged In, host Jason Dressel dissects two things that are uniquely American: craft beer and the census. Jason interviews the senior vice president of professional brewing at the Brewer's Association, Paul Gatza, to talk about the explosion of craft beer over the last decade. He also talks to author and historian Ted Widmer to talk about the 230 year history of the census and how it has shaped America. Company history comes alive with History Factory Plugged In. We look at the rich heritage of major organizations in this thought-provoking podcast. If you have any questions, comments, or ideas to share, please email us at pluggedin@historyfactory.com.
Lead Balloon - Public Relations, Marketing and Strategic Communications Disaster Stories
During Super Bowl LIII in 2019, Bud Light launched a new advertising strategy that was... unconventional, even for them. Instead of frogs or "wazzap" guys or silly superstitions, this campaign focused on attacking Bud Light's rivals for using corn syrup to brew their beers. Stranger still, outside observers noted that the beer giant borrowed other conventions from the world of political mudslinging, twisting facts, doubling down on vague talking points and attempting to build a consensus against Miller Lite and Coors Light. But the brewing barons at Anheuser-Busch didn't count on the little guys... specifically, members of the National Corn Growers Association (NCGA) who took exception to the attacks and rallied to the defense of MillerCoors. In this episode, Neil Caskey from the NCGA recounts the tale of their beer war with Bud Light, Paul Gatza from the Brewers Association explains why big brewers are feeling the pinch and might resort to such infighting, and Kyle Brown helps break down the ultimate failures of "the Corn Syrup Offensive."
In episode 10 of the Brewbound Podcast, Brewbound editors Chris Furnari and Justin Kendall interview Independence Brewing co-founder Amy Cartwright.Throughout the conversation, Cartwright discusses her entrepreneurial journey, explains how the craft beer landscape in Texas has changed since Independence opened in 2004, and shares her thoughts on consumer purchasing habits. Cartwright also discusses her company’s deal with Lagunitas Brewing and Texas’ confusing direct-to-consumer sales laws. Also in this episode: Furnari and Kendall discuss Artisanal Brewing Ventures’ acquisition of Sixpoint, Pabst Brewing’s lawsuit with MillerCoors, and the ‘Camp Fire’ wildfires in California. They also share some bad PR pitches, and offer a conspiracy theory about rapper Post Malone and Brewers Association director Paul Gatza. Show Notes: 0:00 – 1:08: Furnari introduces episode ten 1:31 – 13:06: Furnari and Kendall discuss the latest news items. 13:06 – 49:12: Interview with Cartwright 49:12 – 1:11:16: Furnari and Kendall share their takeaways from the interview and rundown the latest segments.
On tap this week we talk about watching football sober, the best cities in America for beer, we get political with a Trump and a Hillary beer and we talk with Paul Gatza of the Brewers Association about what Houston needs to do to spotlight the craft beer scene during the Super Bowl. Plus we talk with Cambria Griffith of the The Bruery about launching in Texas. All this and more!! Grab a beer, sit back and enjoy!
This week on Beer Sessions Radio, Jimmy & the guys pregame for the 2011 Craft Brewers’s Conference. The studio is packed with guests and the show is jam packed with beer goodness. Hear from Paul Gatza, Director of the Brewer’s Association, Mark Szmadai of Chelsea Brewing Co, Mary Izett of Ale Street News, the guys from Get Real NY and the Stone Brewing Company team. This episode was sponsored by www.GreatBrewers.com, the ultimate beer resource on the internet.
We continue our chat with Paul Gatza of the Brewers Association to talk about the American Homebrewers Association and brewing in the USA. Also, we hear the story of a homebrewer who decided to go pro.
Mead Day is the topic. We talk to Paul Gatza, director of the Brewers Association and sample homemade meads on the porch with Steve Wilkes.