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The real product isn't always what's on the shelf. It's the story—and the feeling—that comes with it. Sharon Price John, CEO of Build‑A‑Bear, reinvented a mall staple by returning the company from a $49 million loss to sustained profits while expanding into digital, adult, and licensing channels. And here's the insight that anchored her: Build‑A‑Bear isn't selling teddy bears. It's selling meaning. If you want to expand and grow your brand (without losing its heart), hit play on this episode! You'll also learn: A turnaround formula so simple, it fits in four letters An analogy to honor your company's past—without getting stuck in it The math (and magic) behind a viral “Pay Your Age” campaign What decisive leaders understand that hesitant ones miss Take your learning further. Get proven leadership advice from these (free!) resources: The How Leaders Lead App: A vast library of 90-second leadership lessons to stay sharp on the go Daily Insight Emails: One small (but powerful!) leadership principle to focus on each day Whichever you choose, you can be sure you'll get the trusted leadership advice you need to advance your career, develop your team, and grow your business.
Changes made to the upcoming Pay Your Age event at Build-A-Bear...how to enter the World's Cutest Rescue Dog Contest...and the students spending their summer helping people rebuild from Hurricane Harvey.
Build-A-Bear recently found themselves drowning in angry customers after a promotion gone wrong. Lee and Jennifer Hawkins unpack some key learnings from the “Pay Your Age” sale. Do you have what it takes to coach your clients thru a public nightmare?
Rebecca & Steve are back in-basement for another episode of the Ball & Chain Podcast. Rebecca discusses the Build-A-Bear Workshop "Pay Your Age" special. Steve "marinates" his phone in a glass of lemonade. All that plus Viewer Mail on the 37th installment of the Ball & Chain Podcast.
Build a Bear has stress because of Pay Your Age Day; Dirt Alert; Dr. Pimple Popper Game for Kids: It's National Fries Day
PLUS Stormi Daniels arrest should have never happened. And the Build A Bear promotion to Pay Your Age didn't go so well.
Mark checks back in with CNN chief economist Stephen Moore on the NATO Summit with President Trump and the United States along with other countries, as well as how the DOW Jones Industrial will hit 30,000 sooner than later. Also, Chrysta Castañeda is an attorney in Texas and opines on the successes and failures from Build-A-Bear's nationwide "Pay Your Age" promotion yesterday.