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This is part two of a four part conversation with Sandra McElwee, the mother of Sean McElwee. Sean is an actor on the A & E Emmy winning series Born This Way. He also owns Seanese, a t-shirt company, does extensive public speaking, and has a part time job. Sean happens to have Down syndrome. Sandra is a mentor to many parents behind her, and has written three five star rated books. In this episode Sandra tells stories related to various goals Sean has had over the years. With wit and honesty, she addresses his transition from high school, jobs, and how Seanese started.

In this episode, Ben introduces a framework that you can use when reaching out to new referral partners in your network. Maybe there’s someone that you want to connect with or maybe you just want to get to know them and their work better, this framework can guide you on how you can build a relationship with that new referral partner.Check out the full episode!SHOW NOTES[0:01:20.9] The most common mistake in building relationships[0:02:57.5] Clinic Mastery framework for building relationships[0:03:37.7] Step #1: Compliment[0:04:35.2] Step #2: Connect/Common Ground[0:05:57.9] Step #3: Collaboration[0:07:40.5] Making relationships workWe’d love to hear about how you connected with your new referral partners! Feel free to send them in at ben@clinicmastery.com.If you like this episode of the Grow My Clinic podcast, please don't forget to like, share, comment, and give us your ratings on iTunes and Stitcher. We appreciate your support and feedback!

This week on the podcast, we have a five minute coaching episode for you with Ben Lynch, and in this short episode, he talks about being the kind of leader your team needs you to be for you to achieve your goals.We don’t want to spoil all the good stuff in this episode, so go check it out!If you like this episode of the Grow My Clinic podcast, please don't forget to like, share, comment, and give us your ratings on iTunes and Stitcher. We appreciate your support and feedback!

On today’s episode, we have with us Nina Landsdowne, medical content writer and director of Word Prescription, a company that helps health professionals create amazing content for their website. She shares some tips on how to create content that drive conversions, how to write content that speaks to your audience, the biggest mistakes in writing copy for your website, how to start writing regularly for your site, SEO best practices and so much more!There's a lot of great advice for copywriting on this episode, so go check it out!QUOTES FROM THIS EPISODE“It doesn’t matter how many people you reach; it matters how many patients you get from your marketing efforts.”“Copy is targeted at those patients that are already looking for a solution or for help.”“If you’re writing content that isn’t sparking controversy amongst your colleagues, you’re probably not doing it right.”MENTIONSGrow My Clinic online courseNina LandsdowneWord PrescriptionSHOW NOTES[0:00:51.8] Getting to know Nina and what she does[0:01:39.6] Getting off the tools and managing the business[0:02:40.9] What successful content marketing looks like for Nina[0:03:50.2] Services offered by Word Prescription[0:04:50.9] Biggest mistakes in writing copy for your website[0:06:43.3] Using the right language for your target audience[0:07:50.9] Which one is more effective, a technical copy or a copy written in layman’s terms?[0:11:16.9] Tips on writing and editing copy for your prospect clients[0:13:14.6] How can clinic owners start writing their own content?[0:15:12.7] SEO tips and best practices[0:18:15.9] Advice for clinic owners who want to start writing their own content regularly[0:21:01.9] Creating content on your own versus hiring someone else to write content for your business[0:22:50.7] Contact Nina and the Word Prescription team!If you like this episode of the Grow My Clinic podcast, please don't forget to like, share, comment, and give us your ratings on iTunes and Stitcher. We appreciate your support and feedback!