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Sam Freshman founded Standard Management Company and has been a multifamily investor since 1961. I thought it would be interesting to speak to Sam about what it's like being on the other side of the table as a buyer. Listen to particular topics at these times:2:05 – Which relationships should you “buy and hold”8:36 – You need to capture the prospect's attention within the first 10 seconds12:05 – Referrals are the “silver bullet” path into a client17:44 – Never be old enough to know better20:19 – Only compare yourself with your own potential – not someone else's32:04 – The importance of picking the right target audience33:50 – A client is not thinking about you when you are not in front of them39:55 – The most important thing to look for when buying a multifamily apartment40:59 – The most important thing to look for when buying a retail property42:43 – Current pricing levels and inflation
5 Talents Podcast - Commercial Real Estate, REI, Financial Freedom
Don’t let Sam Freshman’s name fool you. He's no freshman when it comes to real estate investing. He is known in our circles as “The Godfather of Syndication,” leveraging his knowledge and experience to acquire over 6,000 units and 5 million square feet of office, retail, and industrial spaces worth more than $2 billion over the past 50 years. Tune in now and listen to our conversation with the Godfather of Real Estate Syndication![00:01 - 05:56] Opening SegmentLet’s get to know Sam FreshmanHow he realized he needed to invest in real estate [05:57 - 15:28] Real Estate Syndication 101 The problem with multifamily right now We break down syndication in the real estate context The rules of some asset class you need to know [15:29 - 28:10] Start Investing in Real Estate the Right Way Sam gives an advice for couples who want to invest in real estateAre you new to real estate investing?Listen to this advice from SamThe role of networking in Sam’s success[28:11 - 35:46] Basics of Real Estate Investing Learn from Sam how to close your first deal creatively What you need to know about the hotel industryWhy you should educate yourself about real estate [35:47 - 43:37] First Real Estate Skill You Should Learn Connect with Sam Links belowThe first skill you need to learn in real estate The other side of doing your due diligence[43:38 - 51:47] Closing SegmentListen to this buy-and-hold strategy from Sam Final words from Sam and me Tweetable Quotes: “Being careful, doing all your homework, and remembering that what you’re doing at the acquisitions stage [are] what’s gonna affect what happens later.” - Sam Freshman “If you’re in the syndication business, the first thing you gotta learn is to raise money.” - Sam Freshman Resources mentioned:Sam’s bookPrinciples of Real Estate SyndicationThe Smartest Way to SaveOther BooksHow To Win Friends and Influence PeopleNever Be Old Enough To Know Better------------------------------------------------------------------------------------------Connect with Sam on LinkedIn. Check out Standard Management Company and grow your real estate portfolio! Guest email: sfreshman@standardmanagement.comConnect with me:https://www.5tcre.com/FacebookLinkedInInstagramWatch 5T CRE on YouTubeLeave us a review and receive your free ebookEmail us --> abel@5tcre.comSupport the show (https://www.buymeacoffee.com/5Talents)
Samuel K. Freshman, is Board Chairman of Standard Management Company which performs real estate acquisitions, bridge finance, and property management. Active in real estate investment for 60 years as an attorney and investor. He has been an expert witness in real estate, legal matters, finance, lecturer at the Stanford Law and Business Schools, chairman of a bank, title company, and a theatre exhibitor. Chairman Emeritus Stanford Professionals in Real Estate (SPIRE). Author of books and over 20 published articles, Mr. Freshman is working on a series on saving entitled "The Smartest Way to Save," "The Smartest Way to Save More," and “The Smartest Way to Save Big” about becoming rich on a modest income. Sam received a Stanford BA (Pre-Legal, (1954) and a JD (1956). He speaks with us about syndication, scale and cap rates. sfreshman@standardmanagement.com The Rundown Principals of Real Estate Syndication Getting Started in RE 1957 Real Estate License Bar Exam Jacob Stern Private Practice Leaving Law Expert Witness Syndication Cap Rate Early Mistakes Buy & Hold The Advantage of Scale Investor Relations Property Management Borrowing Recessions Selling A Property Flip Model Average Growth Compound Interest Pros & Cons Doing the Math Savings on Scale Leverage Depreciation Pool Market Cycle Extra Innings Compressed Rates Student Debt Coronavirus Bridge Lending Find A Partner Raising Money Skin In The Game Habits For Success Marketing Discipline Due Diligence Fees Book Recommendations Always Ask Check out our Upcoming Live Events! Subscribe to our Youtube Channel for lots of great content! Buy our new book The Honey Bee! Audio Book Available Now!
My first guest this year is a legend in the real estate business. His name is Sam Freshman. Sam is the founder of Standard Management Company which he formed in 1962. Through is company he has sponsored hundreds of Millions of dollars of investments in real estate throughout the USA. Sam is also the author of many articles and books including Principles of Real Estate Syndication one of the best real estate books out there today - It is considered the Bible among many in the real estate field. He has lectured extensively and has served as past Chairman for the Legal and Accounting Committee of the California Real Estate Association Syndication Division. Deeply knowledgeable in all aspects of real estate, please enjoy this episode who many in Los Angeles consider the Godfather of Real Estate Syndication.
Samuel Freshman, Chairman of Standard Management Company, takes us through his unique journey to real estate investment. He brings years of experience to the table and has insights into the news sources he trusts in the industry to help him formulate his strategies to evaluating deals. Real Estate should be looked at as a microeconomy, not a macroeconomy. Abhi says it needs to be looked at street by street, not just city by city, and they are looking into population trends and income levels and Sam will tell you how he finds out this information. Again, it’s all about boots on the ground and doing your due diligence. They go over success factors in evaluating a multi-family deal. Can you guess what some of these are? Tune in to find out! To get in touch with Samuel visit StandardManagement.com today!
Sam Freshman has led a highly successful and lucrative career investing in real estate, especially through syndication. He hangs out with Abhi to share some of his knowledge, and chat about things like bridge loans, how to raise capital for your deals, and which cities are hot right now. Learn more about Sam Freshman and the Standard Management Company at StandardManagement.com.