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During times of big change or crisis, do you pivot? Or do you pause? Or do you find yourself scrambling to keep what you’re used to doing and to avoid having to create what you really want? Having me speak on this today is my friend Mike Cline, who is the CEO of Tech Guys Who Get Marketing. Since 2006. Mike and his talented team of developers, marketers, and designers have worked with fortune 500 companies and business owners to help them meet their goals become more profitable and make more impactful. Mike also devotes a lot of his time and talents to various impact initiatives like working with nonprofits to lead ocean conservation projects. Mike believes that opportunity is always around us even in the middle of global pandemics. Now whether you're pivoting, pausing, pushing through, or packing it up, this conversation is for you! In this episode, you will hear: Giving yourself permission to feel the chaos and finding opportunities in the chaos What opportunities are there right now? Aligning with your eight-year-old self Now is the time to innovate – but how? More about Tech Guys Who Get Marketing and how they can help you innovate Subscribe and Review Have you subscribed to my podcast? If the answer is no, I’d love for you to subscribe. Diary of a Doer is full of stories of business, some behind the scenes, and freaking amazing guests. If you’re feeling really generous, I’d love for you to give me a review over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps me out a ton! If you really enjoyed this episode, we've created a PDF that has all of the key information for you from the episode. Just go to the episode page at https://trivinia.com to download it. Supporting Resources: Tech Guys Who Get Marketing If you have an executive assistant or you are an executive assistant and you want to be connected with a badass online community that equips, empowers, and encourages, I want to invite you to join Momentum HQ. It’s an online membership community that helps EAs through mentorship, content, and community engagement. 4 Small Actions That Create Big Momentum (Episode 50) Leadership Through The Challenging Times In Business (Episode 44) Motivation for a Distributed Team: Getting The Best From Your Remote Workers (Episode 22) Mastering Client Relationships: 6 Mistakes You Don’t Want To Make (Episode 18) *** Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world. Find out more at https://emeraldcitypro.com
As a technologist and a marketer, Mike has a unique perspective on growing your business in the digital age. In this interview, he shares his hard-won lessons about generating leads in a way that guarantees long-term value, his approach to working with clients and how it has evolved, what non-tech-savvy entrepreneurs can do to make smart decisions about technology, and a lot more. What you will hear: [00:19] Introducing Mike [02:44] How Mike’s childhood started his passion for taking things apart [05:24] One valuable lesson Mike learned getting his first client (while he was still in college) [10:58] How Mike discovered digital marketing [16:18] Do this before you hire someone for a technical role [18:08] Want to build an app or a tech product? Start with the sales letter [21:50] Mike’s unique approach to lead generation and onboarding clients [29:03] A quick but important lesson about generating referrals [30:42] How Mike’s agency stopped being reactive and became proactive [33:34] #1 business lesson Mike has learned [36:21] Key business metrics you’re probably not measuring — but should [38:00] Mike’s biggest challenge as an entrepreneur [40:46] What Mike loves — and hates — about marketing [43:19] Where to find Mike online Resources: Tech Guys Who Get Marketing
Today we are joined by Marketing Strategist Casey Stanton. Casey leads the marketing division of Tech Guys Who Get Marketing, a company that helps business owners overcome the hurdles marketing and technology create. He is also a former marketing professor at Tulane University and is working on his first book, Functional Marketing is due out in the third quarter of the year.
Since 2008, Stanton has been a marketing consultant, trusted inside of hundreds of businesses in dozens of industries. Through his time as a trusted advisor, he's seen what works and what doesn't -- and why. As the CMO of Tech Guys Who Get Marketing, Stanton has created a process by which his clients are able to see exciting, profitable and predictable growth... even during historically poor economic times. This process, known as Functional Marketing™, allows businesses to abandon the tactic-based approaches they're encumbered by and find real success in their marketing.Learn More: www.techguyswhogetmarketing.comInfluential Influencers with Mike Saundershttp://businessinnovatorsradio.com/influential-entrepreneurs-with-mike-saunders/
Since 2008, Stanton has been a marketing consultant, trusted inside of hundreds of businesses in dozens of industries. Through his time as a trusted advisor, he's seen what works and what doesn't -- and why. As the CMO of Tech Guys Who Get Marketing, Stanton has created a process by which his clients are able to see exciting, profitable and predictable growth... even during historically poor economic times. This process, known as Functional Marketing™, allows businesses to abandon the tactic-based approaches they're encumbered by and find real success in their marketing.Learn More: www.techguyswhogetmarketing.comInfluential Influencers with Mike Saundershttp://businessinnovatorsradio.com/influential-entrepreneurs-with-mike-saunders/
Casey Stanton (https://caseystanton.com/) is our special guest on today's episode of Traffic and Leads Podcast. Casey is the chief marketing officer of Tech Guys Who Get Marketing (http://www.techguyswhogetmarketing.com/), how to become a salesperson as well as a marketer. Today he is sharing his experience with Facebook Messenger Ads. So tune it to listen to this episode.
Speaking today is Chief Marketing Officer Casey Stanton. After the recession of 2008 hit, Stanton was stuck without a job. Using some creativity, salesmanship, and a little luck he was able to find his passion in life through the success of marketing. Using his career achievements, he was even able to land as a professor of marketing at Tulane University where he created and taught several courses. Want to stand out in a sea of homogeneity at a job interview? Stanton has the secrets you need right now! Read More... The post THCC117 – Choosing a Winning Career Path Interview with Casey Stanton, CMO of Tech Guys Who Get Marketing and Author “Functional Marketing” appeared first on Taming The High Cost of College.
Speaking today is Chief Marketing Officer Casey Stanton. After the recession of 2008 hit, Stanton was stuck without a job. Using some creativity, salesmanship, and a little luck he was able to find his passion in life through the success of marketing. Using his career achievements, he was even able to land as a professor of marketing at Tulane University where he created and taught several courses. Want to stand out in a sea of homogeneity at a job interview? Stanton has the secrets you need right now! Read More... The post THCC117 – Choosing a Winning Career Path Interview with Casey Stanton, CMO of Tech Guys Who Get Marketing and Author “Functional Marketing” appeared first on Taming The High Cost of College.
Casey Slaughter Stanton is a former Professor of Marketing at Tulane University in New Orleans, and a trusted authority in the field of marketing. Since 2009, he has lead the Marketing division of Tech Guys Who Get Marketing, an Exponential Organization that helps business owners overcome the hurdles marketing and technology create. Casey's passions in business are for building Functional Marketing™ Systems that generate real revenue, increase the value of a company, and keep the entrepreneur focused on what he or she does best. By encouraging the development of a Functional Team, Stanton is able to get more done with limited resources by engaging teams in their conative strengths. With his first book "Functional Marketing" due out in April 2017, Casey is eager to help more business owners increase their marketing efficacy and deliver more good to the world.Topics we talked about:How he decided to not go down the W2 roadFour Hour Work Week take aways - time is more important!Conation - natural behavior of how you approach the world - don't be too analyticalHow to tell if your marketing is dysfunctional - Tracking is everything!Are you a learner, maximizer, analyzer?http://kolbe.com/Your peer group can be the end of you - mute the right people on social mediaFocus on your escape velocityEmail me Lane@simplepassivecashflow.com for a free Burnzone book if you are interested in the AHP fundDesign you life if you could do anything - what is your creative passionFuturist ideas on jobsPut yourself in the best situation based on your skills - Functional Teams - This is a concept I've put together that helps entrepreneurs pull together teams to support themselves or buttress their weaknesses. The first key piece of this is understanding ones conation. I am really passionate about people understanding their conation (natural behavior, ever since they were a child). There are a few assessments people can take to help them self-identify. By knowing your conation, you can set yourself up for success more effectively. These strategies come from the Wunderlick Test's creator's daughter Kathy Kolbe and management king Peter Drucker. The happiest people out there teachers have to grade papers or edit podcastsHow to build Functional Teams in order to get more done and have more funcasey@techguyswhogetmarketing.comPlease a leave review? Or Share on Facebook! Please!itunes.apple.com/us/podcast/simplepassivecashflow.com/id1118795347 Sign-up Here for ‘Hui” Deal Pipeline Club: https://docs.google.com/forms/d/1gulyiaz7_gb8koqGl91bGPz-mdwlBVz-PcvXDOXOL5YJoin a Social Club:Seattle: https://www.facebook.com/groups/SPCHUISEA/Hawaii: https://www.facebook.com/groups/SPCHUI808/Portland: https://www.facebook.com/groups/SPCHUIPDX/Bay Area: https://www.facebook.com/groups/SPCHUIBAY/So Cal: https://www.facebook.com/groups/SPCHUISOCAL/Once you have gone through the majority of podcasts feel free to sign up for a chat! And be let into the Secret Hui Facebook Page.https://calendly.com/simplepassivecashflow/20 See acast.com/privacy for privacy and opt-out information.
Mike Cline is founder of Tech Guys Who Get Marketing. Mike's evolution into the tech space all started with a Tandy TSR-80 that he first played with until becoming bored, and then tearing it apart. From there, it was all downhill. Visual Basic apps, basic tech support, outside service tech, programming, database engineering, etc. Tech Guys Who Get Marketing helps people and companies get their business off the ground by providing website design and development. It's the complete package from development to marketing. Visit: www.techguyswhogetmarketing.com