Backstage Business

In this episode of Video Marketing Secrets, Leo Falkenstein, Co-Founder and Executive Producer at Consume Media, joins Summer Felix-Mulder to share B2B video marketing nuggets of wisdom regarding video creation strategies, why video impacts your overall marketing strategy, and the best platforms to share your content on.

In this episode of Video Marketing Secrets, Christina Skillman, CEO and Creative Director of Skillman Video Group, joins Summer Felix-Mulder to share video content strategies to grow your business using Google's updated video indexing tool.

In this episode of Video Marketing Secrets, Kate Bradley Chernis, Co-Founder and CEO of LatelyAI, joins Summer Felix-Mulder to discuss how Artificial Intelligence can help you turn long-form content into evergreen social media gold.

In this episode Video Marketing Secrets, David Lisowski, Owner of Foxal, shares how small business owners can attract more clients and gain their trust with video content and how to perfect it when you're uncomfortable on camera.

Today we have a special episode of Video Marketing Secrets. Though each episode is unique, this guest is absolutely fantastic, and his wisdom might become a game-changer for you and your brand. Brandon T. Adams, a 2X Emmy Award-Winning Producer, host of the TV Series Success in Your City, Podcaster, Speaker, Inventor, Advisor, Crowdfunding Expert, Media Expert, and serial Entrepreneur, shares his best-in-class insights to help you leverage the power of video marketing to grow your business.

If you want people to see your brand as the authority in your industry, it feels like testimonials are the only way and the only path to making that happen. But what if you are a brand new company? What if you are a total startup with a brand new offer, and you just haven't had the opportunity to rake up those dozens of great testimonials? Leverage alternative marketing tools to position your company as the go-to expert in your niche. Today, we discuss five of them you can use to grow your business.

Video marketing is about promoting each video you create for maximum ROI, getting as many views on your video content as humanly possible, or maybe even going viral so your message can touch thousands of people. But you also want to produce videos that only one person will ever get to see, which are essential to your business's success. In this episode, Summer Felix-Mulder shares her top three types of videos that will help you implement personalized and nurturing videos in your marketing strategy, make you stand out, and convert more customers.

Live videos are probably the best way to engage and connect with your audience given that the majority of people are visual learners. Though it might be awkward for you, showing up on camera and communicating with people can do wonders for your business. To help you get the most from live video marketing, Gary Cassady, the Co-Founder at BizCommander, joins Summer Felix-Mulder to discuss how to live stream, how to present yourself on camera, what you should be talking about, and even how to interact with your audience.

Video marketing produces insane business results, including more leads and ROI. B2B marketing videos are more than another advertising resource, but more a tool to educate your audience, create connections and build the face and personality of your brand. Tyler Lessard truly believes in that. Considering his experience, we agree with him. Tyler is the VP of Marketing and Chief Video Strategist at Vidyard, the Chief Feeder of Sales Feed, and the Author of The Visual Sale book. Tyler is a marketing and sales expert that works with businesses to help them integrate video content into their marketing and sales strategies. Today, he shares what makes video marketing so impactful, how sales teams can use videos in the buying process, and how to grow your business using video marketing.

Digital courses can be massively useful when it comes to growing your business. It gives you the opportunity to take all your expertise and use it to impart real value to other people. But many people still hesitate for various reasons. They might feel uncomfortable sharing their insider knowledge, insecure about their talking skills, or simply believe they have nothing to say. That is not the case. As long as you have achieved some results in your personal or professional life, you can create a digital course. Just listen to Amy Porterfield, a successful marketer, and digital creator expert. Amy joins the Video Marketing Secrets podcast to share the game-changing value of a digital course for your business, how to choose a topic for your course, and how to overcome the struggle associated with filming yourself.

Here at the Draw Shop, we believe that there is no one-size-fits-all solution. Period. If you treat all of your prospects the same and construct cookie-cutter funnels, your business is likely to suffer. Your prospect should be met where they are on their journey, this is how you convert and close deals. In order to generate leads for your business, we want to make your business a lead magnet so that people will pounce on it. Find out how by listening to the latest episode, right here on Video Marketing Secrets!

When most entrepreneurs wanna get the most out of their marketing funnel, their go-to solution is putting more into it. So more traffic, ad spend, emails, leads, and on a certain level, it makes sense. Chasing more traffic and customers is a simple path. But it only brings linear returns. That is nice. But if you want exponential growth, start pursuing quality over quantity. The results might double, triple, or even quadruple your funnel's performance. In this episode, we will explore a few strategies to create those improvements and five types of videos you can plug right into your existing marketing funnel that will boost your conversions and sales.

Learn how to leverage being a guest on podcasts to attract new business.

Video marketing is a huge trend today. People are watching more videos than ever, and marketers feel very optimistic about the ROI they bring, as videos generate massive traffic, leads, and sales. Nonetheless, many are still scared to push the play button, record, and upload their videos. Why is that happening? How can you approach video marketing successfully, and why is video flow important? To learn some of the best video marketing hacks, we invited George B. Thomas, a HubSpot Helper, and Owner of George B Thomas Company. George has more than thirty years of sales and marketing experience. His true passion is being a catalyst for growth and helping others be inspired, educated, and willing to work hard to achieve unlimited success. George helps companies streamline and grow using the right HubSpot CRM, marketing, sales, service, operations, and CMS tools. He utilizes his graphic design, web development, and HubSpot expertise to partner with, teach, and develop solutions for companies looking to build their businesses and increase revenue. Moreover, George is the creator of the HubEd Helper YouTube channel, HubEd Helper podcast, and HubEd Helper blog. He is also a professional speaker on marketing, sales, and videos.

Storytelling through video content is challenging at best, but telling stories that make people feel smart is an entirely different story. I share the story of how my business partner and I first created video content in a garage and the origin of The Draw Shop. We also cover the art of making over $100,000,000 for clients through stories.

Marketing your business is more challenging than ever, and entrepreneurs have a hard time growing their businesses. That is because many assume that online marketing is the same as it was ten years ago. In the first episode of the Video Marketing Secrets | Simple Strategies for Outrageous ROI podcast, I will share how online marketing has changed, create compelling content your audience will love, generate tremendous ROI from your marketing campaigns, and many more.

Summer Felix-Mulder is the Founder and CEO of The Draw Shop, an advertising agency that creates video content marketing. Throughout her entrepreneurial career, Summer built and sold several successful businesses and helped multiple clients leverage their marketing strategies. For more than a decade, she has been helping entrepreneurs to multiply their revenue and become industry leaders through the power of video. Summer decided to bring those same game-changing secrets to her new podcast, Video Marketing Secrets | Simple Strategies for Outrageous ROI. In the following episodes, Summer will share the strategies, tactics, and lessons proven with over 7,000 clients across dozens of industries, like Joe Polish, Amy Porterfield, Arianna Huffington, Todd Herman, and others.

Welcome to Video Marketing Secrets | Simple Strategies for Outrageous ROIs, a podcast by The Draw Shop. To help you convert more leads into customers, we have in-depth discussions with video marketing experts and professionals. We discuss the most creative and cutting-edge video marketing strategies out there. Subscribe to Video Marketing Secrets today!

Getting noticed and standing out are becoming increasingly difficult in the competitive markets of today. However, there is one marketing trick that many people are not taking advantage of yet: podcasting—specifically guesting on other people’s podcasts. Today we are going to dive into this topic with Kristin Molenaar, CEO and Founder of YesBoss, an agency that helps entrepreneurs book podcast features so they can generate new leads, share their knowledge, and elevate their authority. You can find show notes and more information by clicking here: https://thedrawshop.com/72     

Learn how to leverage being a guest on podcasts to attract new business.

Extraordinary results are determined by how narrow you can focus, and that’s exactly what we’re chatting about today with Chris Out. Chris is a growth consulting expert who is known globally for his exceptional business growth strategies. He has worked with the likes of Cisco, Sony, ING, and the Fox Network to drive extreme revenue growth through tailored growth strategies and implementation. In this episode, Chris talks about what you can do in terms of marketing and strategy to really drive growth in your business, including the one thing you should do today to leverage immediate growth. You can find show notes and more information by clicking here: https://thedrawshop.com/71

Driving growth in your business through a tailored marketing strategy.

Today we are talking about a specific type of communication that can really set you apart from other brands in your industry: handwritten notes. David Wachs is the founder of Handwrytten, an organization that is bringing back the long-lost art of letter writing by using a scalable robot-based solution that actually writes your notes in pen. This is a service that some of the greatest brands from all different types of industries are using, and it is changing the way that these brands are connecting with their audience. You can find show notes and more information by clicking here: https://thedrawshop.com/70

Learn how to stand out from the crowd with scalable handwritten notes.

When it comes to landing your dream client, growing your digital agency, business-to-business sales, and lead generation, our guest today definitely knows what he is talking about. Dan Englander is the CEO and Founder of Sales Schema, where he helps with business consulting and offers clients his marketing genius. In this episode, we discuss the biggest pain points within businesses, such as generating sales or leads, and how to put the proper strategies in place to overcome these hurdles. You can find show notes and more information by clicking here:  https://thedrawshop.com/69 

Learn how to stand out from the crowd in your outreach, the importance of being creative in your marketing, and how to create eye-catching emails.

One of the biggest challenges that businesses face is solving their sales, marketing, and lead generation problems. That's why I’m excited to have Doug Morneau on the show. Doug truly knows how to generate sales and leads, and he joins me today to share his best marketing tips, as well as the importance of not getting stuck in just one way of doing things. You can find show notes and more information by clicking here: https://thedrawshop.com/68

Learn how to generate and OWN your leads in a way that provides more stability for your business.

Ken Knorr is the CEO and founder of white label digital marketing company That Company. His business supports marketing firms in providing high-quality SEO, PPC, social media, and reputation management services—all under their own brands. He has been in this for over a decade, and he joins the show today to share his knowledge and insight into marketing, branding, and so much more. You can find show notes and more information by clicking here: https://thedrawshop.com/67

Marketing insight and ideas from the creator of That Company.

I really like having guests on the show who teach me something new and offer something to do that isn’t overwhelming—yet will make a significant change for businesses. Chris Dickey is one of those guests, and he joins me on the show today to share his insight into what we can do as business owners to improve our brand’s search engine visibility. You may have heard of SEO and other things related to how you show up in search, but today you will learn not only how crucial this is, but also how to improve in this area. You can find show notes and more information by clicking here: https://thedrawshop.com/66

Understanding your brand footprint and showing up where you need to be.

Ray van Hilst is the director of client results at Yoko Co., a company that does everything related to websites, including building engaging sites, developing content strategies, evolving your website, and ensuring conversions happen. With 20 years of experience and wisdom in the area of marketing and web presence, Ray has some great insight on how to create or upgrade your website to create a modern and effective web presence that truly makes a difference. You can find show notes and more information by clicking here: thedrawshop.com/ray-van-hilst

What does your website need in order to succeed?

It’s no secret that our attention spans are getting shorter as we are inundated daily with thousands of messages from numerous sources. As a business owner, how can you make your product or service catch the eye of your potential customer and get them to buy? In this episode, I’m sharing how you can engage your customers with emotion and get them to see the true possibilities of how your product or service can transform their life. You can find show notes and more information by clicking here: https://thedrawshop.com/65

Learn how to make your product or service catch the eye of your potential customer.

My guest today is Sarah Weise, the CEO of award-winning marketing agency Bixa. In this episode, we will be talking about market research on a level that everyone should be thinking about. If you have ever asked, “Why is my marketing not working?” you will find the answer to that question and so many more within this episode. You can find show notes and more information by clicking here:  https://thedrawshop.com/sarah-weise

Learn how to get started using market research to improve your services.

What if instead of chasing numerous small projects, you chased—and won—big projects that could really move the needle financially in your small business? Karwanna Dyson is a business coach, author, motivational speaker, and CEO of She’s Got Goals, a coaching and consulting firm that helps small businesses like yours grow into consistent and sustainable empires. Listen in as she shares her super cool but unconventional story of how she achieved success by helping others take advantage of government contracts, and how she now helps others have their best year yet (even during a global pandemic).  You can find show notes and more information by clicking here: https://thedrawshop.com/64

Learn how to grow your small business into a consistent and sustainable empire using government contracts.

Today my guest is Charlie Hartwell, one of the managing partners at Bridge Builders Collaborative, a group of highly successful startup investors who have been investing in the space of mental wellness, consciousness, and spirituality. Charlie has served and led organizations in 14 different industries and has a ton of insight into what it takes to be a successful business. In this episode, he shares his passion for mindful work and gives tools and tips for you to work on your personal transformation and intentionally invest in what means the most to you. You can find show notes and more information by clicking here: https://thedrawshop.com/charlie-hartwell 

Using your gifts to support what is most meaningful to you.

If your marketing isn’t working for you, what are you going to do to change it? I was inspired to cover getting leads in this episode because I hear from many of you about issues that crop up when it comes to marketing and getting solid leads. So today, I'm talking about identifying quality leads, as well as things you can do to bring in more. You can find show notes and more information by clicking here: https://thedrawshop.com/63

Nurturing and bringing in more consistent clients.

Learn how awareness advertising can contribute to growth and how to approach your marketing efforts.

During this past year, a lot of us have been left searching for purpose or trying to make sense of everything that has happened. Many businesses, big and small, have had to think of innovative ways to survive and thrive throughout the hardships of the pandemic. That's why I've got Ryan Friedman on the show today to share the importance of being adaptable to change and how to future-proof your business. You can find show notes and more information by clicking here: https://thedrawshop.com/ryan-friedman 

Where there is clarity, there is revenue. When it comes to presenting your offer to someone, if you aren’t clear, you will lose them. Today I want to discuss how to make your proposals more awesome, eye-catching, and effective so that you can dramatically increase the number of deals you’re closing. You can find show notes and more information by clicking here: https://thedrawshop.com/62    

Learn how to utilize proposals in your business so you can close more deals.

With the current situation worldwide, it’s hard to know what the impact will be on the healthcare industry. Health insurance, businesses, entrepreneurs, and even technology will have lasting changes as a result of this pandemic. To help us understand and dive deeper into this topic is Shane Foss, founder and CEO of Hooray Health. Listen in as Shane explains how businesses and companies can proactively support their employees through these times of need.  You can find show notes and more information by clicking here: https://thedrawshop.com/shane-foss 

Learn about what you should be considering when deciding on an insurance plan for yourself, your family or your employees.

Gain great tips and insight on starting and running a marketing agency.