Podcasts about marketing strategist

This episode of How to Grow My Small Business with host Lindsay Fletcher is all about using automation and AI.  Guest Brittni Schroeder is a Business Coach and Marketing Strategist. She helps entrepreneurs automate, build sales funnels, and scale their business. Brittni worked as a High School Senior Photographer for over 10 years. She also owned and operated Mozi Magazine up until 2017. Her work has been featured in The Wall Street Journal, Good Morning America and several publications. She has worked in the non-profit sector for over 15 years and recently founded her own non-profit called The Compassion Club. She currently lives in Lehi, Utah. She shares tips and tricks on how to incorporate automation into your small business so that you are nurturing your existing clients and future clients so that you can do other important things in your business.  Brittni also shares her favorite AI tools for small business owners to check out.    Connect with Brittni at https://brittnischroeder.com www.instagram.com/brittni.schroeder  www.facebook.com/groups/redefineyourbiz  www.linkedin.com/in/brittnischroeder  www.pinterest.com/brittnijo 

In this episode, Tai Goodwin, Marketing Strategist and CEO at That Marketing Team,* joins Dots Oyebolu to share her journey from teaching to entrepreneurship and the insights she has gained along the way. Known previously as the “Quiz Queen,” Tai explains how interactive tools create deeper engagement, generate qualified leads, and reveal valuable data.Key Takeaways:00:00 Introduction.03:12 Build your email list before launching products and courses.05:28 Use quiz data to qualify and disqualify leads confidently.09:21 Differentiate by delivering value because sales cycles are longer.12:48 Quiz results segment audiences by challenges and demographics effectively.15:39 Grow from inside out by prioritizing quality over quantity.21:00 Two tools, a quiz platform and CRM, run automation.Resources Mentioned:Tai Goodwinhttps://www.linkedin.com/in/taigoodwin/That Marketing Team | LinkedInhttps://www.linkedin.com/company/thatmarketingteam/That Marketing Team | Websitehttps://thatmarketingteam.com/“The Profitable Woman's Playbook” by Tai Goodwinhttps://www.amazon.com/Profitable-Womans-Playbook-Strategies-Business-ebook/dp/B07MPP1YQ2*Since recording the interview, Tai Goodwin has changed companies and is now the Liberation Coach of The Gospel of YouThanks for listening to the “Marketing Leadership” podcast, brought to you by Listen Network. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation. We appreciate the enthusiasm and support from our community. Currently, we are not accepting new guest interview requests as we focus on our existing lineup. We will announce when we reopen for new submissions. In the meantime, feel free to explore our past episodes and stay tuned for updates on future opportunities.#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing #PodcastAds

Our guest this time is Aaron Wolpoff who has spent his professional career as a marketing strategist and consultant to help companies develop strategic brands and enhance their audience growth. He owns the marketing firm, Double Zebra. He tells us about the name and how his company has helped a number of large and small companies grow and better serve their clients.   Aaron grew up in the San Diego area. He describes himself as a curious person and he says he always has been such. He loves to ask questions. He says as a child he was somewhat quiet, but always wanted to know more. He received his Bachelor's degree in marketing from the University of California at San Diego. After working for a firm for some four and a half years he and his wife moved up to the bay area in Northern California where attended San Francisco State University and obtained a Master's degree in Business.   In addition to his day job functioning as a business advisor and strategist Aaron also hosts a podcast entitled, We Fixed it, You're Welcome. I had the honor to appear on his podcast to discuss Uber and some of its accessibility issues especially concerning access by blind persons who use guide dogs to Uber's fleet. His podcast is quite fascinating and one I hope you will follow.   Aaron provides us in this episode many business insights. We talk about a number of challenges and successes marketing has brought to the business arena. I hope you like what Aaron offers.     About the Guest:   Aaron Wolpoff is a seasoned marketing strategist and communications consultant with a track record of positioning companies, products, and thought leadership for maximum impact. Throughout his career, Aaron has been somewhat of a trendspotter, getting involved in early initiatives around online banking, SaaS, EVs, IoT, and now AI, His ability to bridge complex industry dynamics and technology-driven solutions underscores his role as a forward-thinking consultant, podcaster, and business advisor, committed to enhancing organizational effectiveness and fostering strategic growth.   As the driving force behind the Double Zebra marketing company, Aaron excels in identifying untapped marketing assets, refining brand narratives, and orchestrating strategic pivots from paid advertising to organic audience growth. His insights have guided notable campaigns for consumer brands, technology firms, and professional service providers, always with a keen eye for differentiating messages that resonate deeply with target audiences. In addition to his strategic marketing expertise, Aaron hosts the Top 20 business management podcast, We Fixed It, You're Welcome, known for its sharp, humorous analysis of major corporate challenges and missteps. Each episode brings listeners inside complex business scenarios, unfolding like real-time case studies where Aaron and his panel of experts dissect high-profile decisions, offering insightful and actionable solutions. His ability to distill complex business issues into relatable, engaging discussions has garnered widespread acclaim and a dedicated following among executives and decision-makers.   Ways to connect with Aaron:   Marketing company: https://doublezebra.com Podcast: https://wefixeditpod.com LinkedIn: https://linkedin.com/in/marketingaaron     About the Host:   Michael Hingson is a New York Times best-selling author, international lecturer, and Chief Vision Officer for accessiBe. Michael, blind since birth, survived the 9/11 attacks with the help of his guide dog Roselle. This story is the subject of his best-selling book, Thunder Dog.   Michael gives over 100 presentations around the world each year speaking to influential groups such as Exxon Mobile, AT&T, Federal Express, Scripps College, Rutgers University, Children's Hospital, and the American Red Cross just to name a few. He is Ambassador for the National Braille Literacy Campaign for the National Federation of the Blind and also serves as Ambassador for the American Humane Association's 2012 Hero Dog Awards.   https://michaelhingson.com https://www.facebook.com/michael.hingson.author.speaker/ https://twitter.com/mhingson https://www.youtube.com/user/mhingson https://www.linkedin.com/in/michaelhingson/   accessiBe Links https://accessibe.com/ https://www.youtube.com/c/accessiBe https://www.linkedin.com/company/accessibe/mycompany/ https://www.facebook.com/accessibe/       Thanks for listening!   Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page. Do you have some feedback or questions about this episode? Leave a comment in the section below!   Subscribe to the podcast   If you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can subscribe in your favorite podcast app. You can also support our podcast through our tip jar https://tips.pinecast.com/jar/unstoppable-mindset .   Leave us an Apple Podcasts review   Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts.       Transcription Notes:   Michael Hingson ** 00:00 Access Cast and accessiBe Initiative presents Unstoppable Mindset. The podcast where inclusion, diversity and the unexpected meet. Hi, I'm Michael Hingson, Chief Vision Officer for accessiBe and the author of the number one New York Times bestselling book, Thunder dog, the story of a blind man, his guide dog and the triumph of trust. Thanks for joining me on my podcast as we explore our own blinding fears of inclusion unacceptance and our resistance to change. We will discover the idea that no matter the situation, or the people we encounter, our own fears, and prejudices often are our strongest barriers to moving forward. The unstoppable mindset podcast is sponsored by accessiBe, that's a c c e s s i capital B e. Visit www.accessibe.com to learn how you can make your website accessible for persons with disabilities. And to help make the internet fully inclusive by the year 2025. Glad you dropped by we're happy to meet you and to have you here with us.   Michael Hingson ** 01:20 Hi there, and welcome to another episode of unstoppable mindset. Today, we get to chat with Aaron Wolpoff, who is a marketing strategist and expert in a lot of different ways. I've read his bio, which you can find in the show notes. It seems to me that he is every bit as much of an expert is his bio says he is, but we're going to find out over the next hour or so for sure. We'll we'll not pick on him too much, but, but nevertheless, it's fun to be here. Aaron, so I want to welcome you to unstoppable mindset. I'm glad you're here, and we're glad that we get a chance to do   Aaron Wolpoff, ** 01:58 this. Thanks, Michael, thanks for having me. You're gonna grill me for an hour, huh?   Michael Hingson ** 02:04 Oh, sure. Why not? You're used to it. You're a marketing expert.   Aaron Wolpoff, ** 02:08 That's what we do. Yeah, we're always, uh, scrutiny for one thing or another.   Michael Hingson ** 02:13 I remember, I think it was back in was it 82 or 1982 or 1984 when they had the big Tylenol incident. You remember that? You know about   Aaron Wolpoff, ** 02:25 that? I do? Yeah, there's a Netflix documentary happening right now. Is there? Well, yeah,   Michael Hingson ** 02:31 a bottle of Tylenol was, for those who don't know, contaminated and someone died from it. But the manufacturer of Tylenol, the CEO the next day, just got right out in front of it and said what they were going to do about removing all Tylenol from the shelves until it could be they could all be examined and so on. Just did a number of things. It was a wonderful case, it seemed to me, for how to deal with a crisis when it came up. And I find that all too many companies and organizations don't necessarily know how to do that. Do they now?   Aaron Wolpoff, ** 03:09 And a lot of times they operate in crisis mode. That's the default. And no one likes to be around that, you know. So that's, I guess, step one is dealing even you know, deal with a crisis when it comes up, and make sure that your your day to day is not crisis fire as much as possible,   Michael Hingson ** 03:26 but know how to deal with a crisis, which is kind of the issue, and that's, that's what business continuity, of course, is, is really all about. I spoke at the Business Continuity Institute hybrid conference in London last October, and as one of the people who asked me to come and speak, explained, business continuity, people are the what if people that are always looking at, how do we deal with any kind of an emergency that comes up in an organization, knowing full well that nobody's really going to listen to them until there's really an emergency, and then, of course, they're indispensable, but The rest of the time they're not for   Aaron Wolpoff, ** 04:02 sure. Yeah, it's definitely that, you know, good. You bring up a good point about knowing how to deal with a crisis, because it will, it, will you run a business for long enough you have a company, no matter how big, eventually something bad is going to happen, and it's Tylenol. Was, is pre internet or, you know, we oh, yeah, good while ago they had time to formulate a response and craft it and and do a well presented, you know, public reassurance nowadays it's you'd have five seconds before you have to get something out there.   Michael Hingson ** 04:35 Well, even so, the CEO did it within, like, a day or so, just immediately came out and said what, what was initially going to be done. Of course, there was a whole lot more to it, but still, he got right out in front of it and dealt with it in a calm way, which I think is really important for businesses to do, and and I do find that so many don't and they they deal with so many different kinds of stress. Horrible things in the world, and they create more than they really should about fear anyway,   Aaron Wolpoff, ** 05:07 yeah, for sure, and now I think that Tylenol wasn't ultimately responsible. I haven't watched to the end, but if I remember correctly, but sometimes these crisis, crises that companies find themselves embroiled in, are self perpetuated? Yeah?   Michael Hingson ** 05:23 Well, Tylenol wasn't responsible. Somebody did it. Somebody put what, cyanide or something in into a Tylenol bottle. So they weren't responsible, but they sure dealt with it, which is the important thing. And you know, they're, they're still with us. Yeah?   Aaron Wolpoff, ** 05:38 No, they dealt with it. Well, their sales are great, everyday household product. No one can dispute it. But what I say is, with the with the instantaneousness of reach to your to your public, and to you know, consumers and public at large, a lot of crises are, can be self perpetuated, like you tweet the wrong thing, or is it called a tweet anymore? I don't know, but you know, you post something a little bit a little bit out of step with what people are think about you or thinking in general, and and now, all of a sudden, you're in the middle of something that you didn't want to be in the middle of, as a company well,   Michael Hingson ** 06:15 and I also noticed that, like the media will, so often they hear something, they report it, and they haven't necessarily checked to see the facts behind it, only to find out within an hour or two that what they reported was wrong. And they helped to sometimes promote the fear and promote the uncertainty, rather than waiting a little bit until they get all the information reasonably correct. And of course, part of the problem is they say, well, but everybody else is going to report it. So each station says everybody else is going to report it, so we have to keep up. Well, I'm not so sure about that all the time. Oh, that's very true, too, Michael, especially with, you know, off brand media outlets I'll spend with AI like, I'll be halfway through an article now, and I'll see something that's extremely generated and and I'll realize I've just wasted a whole bunch of time on a, you know, on a fake article, yeah, yeah, yeah, way, way too much. But even the mainstream media will report things very quickly to get it out there, but they don't necessarily have all the data, right. And I understand you can't wait for days to deal with things, but you should wait at least a little bit to make sure you've got data enough to report in a cogent way. And it just doesn't always happen.   Aaron Wolpoff, ** 07:33 Yeah, well, I don't know who the watch keepers of that are. I'm not a conspiracy theorist in that way by any means?   Michael Hingson ** 07:41 No, no, it isn't a conspiracy. But yeah,   Aaron Wolpoff, ** 07:44 yeah, no, no, I know, but it's again. I think it goes back to that tight the shortness of the cycle, like again. Tylenol waited a day to respond back in the day, which is great. But now, would you have you know, if Tylenol didn't say   Michael Hingson ** 07:59 anything for a day. If they were faced with a similar situation, people would vilify them and say, Well, wait, you waited a day to tell us something we wanted it in the first 30 seconds, yeah, oh, yeah. And that makes it more difficult, but I would hope that Tylenol would say, yeah. We waited a day because we were getting our facts together. 30 seconds is great in the media, but that doesn't work for reality, and in most cases, it doesn't. But yeah, I know what you're saying,   Aaron Wolpoff, ** 08:30 Yeah, but the appetite in the 24 hour news cycle, if people are hungry for new more information, so it does push news outlets, media outlets into let's respond as quick as possible and figure out the facts along the way. Yeah, yeah.   Michael Hingson ** 08:46 Well, for fun, why don't you tell us about sort of the early era and growing up, and how you got to doing the sorts of things that you're doing now. Well, I grew up in San Diego, California. I best weather in the country. I don't care what anyone says, Yeah,   Aaron Wolpoff, ** 09:03 you can't really beat it. No, I don't think anyone's gonna debate you on it. They call it the sunshine tax, because things cost a lot out here, but they do, you know, he grew up here, you put up with it. But yeah, so I grew up, grew up San Diego, college, San Diego. Life in San Diego, I've been elsewhere. I've traveled. I've seen some of the world. I like it. I've always wanted to come back, but I grew up really curious. I read a lot, I asked a lot of questions. And I also wanted, wanting to know, well, I want to know. Well, I wanted to know a lot of things about a lot of things, and I also was really scared. Is the wrong word, but I looked up to adults when I was a kid, and I didn't want to be put in a position where I was expected to know something that I didn't know. So it led to times where I'd pretend like I need you. Know, do you know? You know what this is, right? And I'd pretend like I knew, and early career, career even, and then I get called out on something, and it just was like a gut punch, like, but I'm supposed to know that, you know,   Michael Hingson ** 10:13 what did your parents think of you being so curious as you were growing up?   Aaron Wolpoff, ** 10:17 They they liked it, but I was quiet, okay? Quiet, quiet, quietly, confident and curious. It's just an interesting, I guess, an interesting mix. Yeah, but no, they Oh, they indulged it. I, you know, they answered my questions. They like I said, I read a lot, so frequent trips to the library to read a lot about a lot of things, but I think, you know, professionally, you take something that's kind of a grab bag, and what do I do with all these different interests? And when I started college undeclared, I realized, you know, communications, marketing, you kind of can make a discipline out of a bunch of interests, and call it something professional. Where did you go to college? I went to UCSD. UCSD, here in San Diego, yeah,   Michael Hingson ** 11:12 well, I was just up the road from you at UC Irvine. So here two good campuses,   Aaron Wolpoff, ** 11:18 they are, they are and UCSD. I was back recently. It's like a it's like a city. Now, every time we go back, we see these, these kids. They're babies. They get they get food every you know, they have, like, a food nice food court. There's parking, an abundance of parking, there's theaters, there's all the things we didn't have. Of course, we had some of it, but they just have, like, what if we had one of something or 50 parking spaces, they've got 5000 you know. And if we had, you know, one one food option, they got 35 Yeah, they don't know how good they have it.   Michael Hingson ** 11:53 When I was at UC urban, I think we had 3200 undergraduates. It wasn't huge. It was in that area. Now, I think there's 31,000 or 32,000 undergrads. Oh, wow. And as one of my former physics professors joked, he's retired, but I got to meet him. I was there, and last year I was inducted as an alumni member of Phi, beta, kappa. And so we were talking, and he said, You know what UCI really stands for, don't you? Well, I didn't, I said, What? And he said, under construction indefinitely. And there's, they're always building, sure, and that's that started when I was there, but, but they are always building. And it's just an amazing place today, with so many students and graduate students, undergrads and faculty, and it's, it's an amazing place. I think I'd have a little bit more of a challenge of learning where everything is, although I could do it, if I had to go back, I could do it. Yeah, UCI is nice. But I think you could say, you could say that about any of the UCs are constantly under, under development. And, you know, that's the old one. That's the old area. And I'm like, oh, that's I went to school in the old area. I know the old area. I remember Central Park. Yeah, for sure. Yeah. So you ended up majoring in Marketing and Communications,   Aaron Wolpoff, ** 13:15 yeah. So I undergrad in communications. They have a really nice business school now that they did not have at the time. So I predated that, but I probably would have ended up there. I got out with a very, not knocking the school. It's a great, wonderful school. I got out with a very theory, theoretical based degree. So I knew a lot about communications from a theory based perspective. I knew about brain cognition. I took maybe one quarter of practical use it professionally. It was like a video, like a video production course, so I I learned hands on, 111, quarter out of my entire academic career. But a lot of it was learning. The learning not necessarily applied, but just a lot of theory. And I started school at 17, and I got out just shortly after my 21st birthday, so I don't know what my hurry was, but, but there I was with a lot of theory, some some internships, but not a ton of professional experience. And, you know, trying to figure it out in the work world at that point. Did you get a graduate degree or just undergrad? I did. I went back. So I did it for almost five years in in financial marketing, and then, and I wear a suit and tie to work every day, which I don't think anyone does anymore. And I'm suddenly like, like, I'm from the 30s. I'm not that old, but, but no, seriously, we, you know, to work at the at the headquarters of a international credit union. Of course, I wear a suit, no after four and a half. Years there, I went back to graduate school up in the bay the Bay Area, Bay Area, and that's when I got my masters in in marketing. Oh, where'd you go in the Bay Area? San Francisco, state. Okay, okay, yeah, really nice school. It's got one of the biggest International MBA programs in the country, I think. And got to live in that city for a couple years.   Michael Hingson ** 15:24 We lived in Novato, so North Bay, for 12 years, from 2002 to the end of June 2014 Yeah, I like that area. That's, that's the, oh, the weather isn't San Diego's. That area is still a really nice area to live as well. Again, it is pretty expensive, but still it   Aaron Wolpoff, ** 15:44 is, yeah, I it's not San Diego weather, a beautiful day. There is like nothing else. But when we first got there, I said, I want to live by the beach. That's what I know. And we got out to the beach, which is like at the end of the outer sunset, and it's in the 40s streets, and it feels like the end of the universe. It just, it just like, feels apocalyptic. And I said, I don't want to live by the beach anymore, but, but no, it was. It was a great, great learning experience, getting an MBA. I always say it's kind of like a backpack or a toolkit you walk around with, because it is all that's all application. You know, everything that I learned about theory put into practice, you got to put into practice. And so I was, I was really glad that I that I got to do that. And like I said, Live, live in, live in the Bay. For a couple years, I'd always wanted   Michael Hingson ** 16:36 to, yeah, well, that's a nice area to live. If you got to live somewhere that is one of the nicer places. So glad you got that opportunity. And having done it, as I said for 12 years, I appreciate it too. And yeah, so much to offer there.   Aaron Wolpoff, ** 16:51 The only problem I had was it was in between the two.com bubbles. So literally, nothing was happening. The good side was that the apartment I was living in went for something like $5,500 before I got there, and then the draw everything dropped, you know, the bottom dropped out, and I was able to squeak by and afford living in the city. But, you know, you go for look, seeking your fortune. And there's, there's, I had just missed it. And then I left, and then it just came back. So I was, I was there during a lull. So you're the one, huh? Okay, I didn't do it, just the way Miami worked out. Did you then go back to San Diego? I did, yeah. So I've met my wife here. We moved up to the bay together, and when we were debating, when I graduated, we were thinking, do we want to drive, you know, an hour and a half Silicon Valley or someone, you know, somewhere further out just to stay in the area? Or do we want to go back to where we where we know and like, and start a life there and we, you know, send, like you said at the beginning, San Diego is not a bad place to be. So as it was never a fallback, but as a place to, you know, come back home to, yeah, I welcomed it.   Michael Hingson ** 18:08 And so what did you do when you came back to San Diego?   Aaron Wolpoff, ** 18:12 So I have my best friend from childhood was starting as a photography company still does, and it was starting like a sister company, as an agency to serve the photography company, which was growing really fast, and then also, like picking up clients and building a book out of so he said, you know you're, I see you're applying for jobs, and I know that you're, you know, you're getting some offers and things, but just say no To all of them and come work with me and and at the time it was, it was running out of a was like a loft of an apartment, but it, you know, it grew to us, a small staff, and then a bigger staff, and spun off on its own. And so that's, that's what I did right out of, right out of grad school. I said no to a few things, and said there's a lot, lot worse fates than you know, spending your work day with your best friend and and growing a company out and so what exactly did you do for them? So it was like, we'll call it a boutique creative agency. It was around the time of I'm making myself sound so old. See, so there was flash, flash technology, like web banners were made with Flash. It had moved to be flash, Adobe, Flash, yeah. So companies were making these web banners, and what you call interactive we got a proficiency of making full website experiences with Flash, which not a lot of companies were doing. So because of that, it led to some really interesting opportunities and clients and being able to take on a capability, a proficiency that you know for a time. Uh was, was uh as a differentiator, say, you know, you could have a web banner and an old website, or you could have a flash, interactive website where you take your users on an experience with music and all the things that seem so dated now,   Michael Hingson ** 20:14 well, and of course, unfortunately, a lot of that content wasn't very accessible, so some of us didn't really get access to a lot of it, and I don't remember whether Adobe really worked to make flash all that accessible. They dealt with other things, but I'm not sure that flash ever really was. Yeah, I'm with you on that. I really, I don't think so.   Aaron Wolpoff, ** 20:38 What we would wind up doing is making parallel websites, but, but then mobile became a thing, and then you'd make a third version of a website, and it just got tedious. And really it's when the iPhone came out. It just it flash got stopped in its tracks, like it was like a week, and then action script, which is the language that it runs on, and all the all the capabilities and proficiencies, just there was no use for it anymore.   Michael Hingson ** 21:07 Well, and and the iPhone came out, as you said, and one of the things that happened fairly early on was that, because they were going to be sued, Apple agreed to make the I devices accessible, and they did something that hadn't really been done up to that time. They set the trend for it. They built accessibility into the operating systems, and they built the ability to have accessibility into the operating systems. The one thing that I wish that Apple would do even a little bit more of than they do, than they do today, although it's better than it used to be, is I wish they would mandate, or require people who are going to put apps in the App Store, for example, to make sure that the apps are accessible. They have guidelines. They have all sorts of information about how to do it, but they don't really require it, and so you can still get inaccessible apps, which is unfortunate,   Aaron Wolpoff, ** 22:09 that is Yeah, and like you said, with Flash, an entire you know, ecosystem had limited to no accessibility, so   Michael Hingson ** 22:16 and making additional on another website, Yeah, a lot of places did that, but they weren't totally equal, because they would make enough of the website, well, they would make the website have enough content to be able to do things, but they didn't have everything that they had on the graphical or flash website, and so It was definitely there, but it wasn't really, truly equal, which is unfortunate, and so now it's a lot better.   Aaron Wolpoff, ** 22:46 Yeah, it is no and I hate to say it, but if it came down to limited time, limited budget, limited everything you want to make something that is usable and efficient, but no, I mean, I can't speak for all developers, but no, it would be hard. You'd be hard pressed to create a an equally parallel experience with full accessibility at the time.   Michael Hingson ** 23:16 Yeah, yeah, you would. And it is a lot better. And there's, there's still stuff that needs to be done, but I think over time, AI is going to help some of that. And it is already made. It isn't perfect yet, but even some graphics and so on can be described by AI. And we're seeing things improve over, over, kind of what they were. So we're making progress, which is good,   Aaron Wolpoff, ** 23:44 yeah, no, I'm really happy about that. And with with AI and AI can go through and parse your code and build in all you know, everything that that needs to happen, there's a lot less excuse for for not making something as accessible as it can   Michael Hingson ** 23:59 be, yeah, but people still ignore it to a large degree. Still, only about 3% of all websites really have taken the time to put some level of accessibility into them. So there's still a lot to be done, and it's just not that magical or that hard, but it's mostly, I think, education. People don't know, they don't know that it can be done. They don't think about it being done, or they don't do it initially, and so then it becomes a lot more expensive to do later on, because you got to go back and redo   Aaron Wolpoff, ** 24:28 it, all right, yeah, anything, anytime you have to do something, something retroactive or rebuild, you're, yeah, you're starting from not a great place.   Michael Hingson ** 24:37 So how long did you work with your friend?   Aaron Wolpoff, ** 24:42 A really long time, because I did the studio, and then I wound up keeping that alive. But going over to the photography side, the company really grew. Had a team of staff photographers, had a team of, like a network of photographers, and. And was doing quite, quite a lot, an abundance of events every year, weddings and corporate and all types of things. So all in, I was with the company till, gosh, I want to say, like, 2014 or so. Wow. Yeah. Yeah.   Michael Hingson ** 25:21 And then what did you go off and do?   Aaron Wolpoff, ** 25:25 So then I worked for an agency, so I got started with creative and, well, rewinding, I got started with financial marketing, with the suit and tie. But then I went into creative, and I've tried pretty much every aspect of marketing I hadn't done marketing automation and email sequences and CRMs and outreach and those types of things. So that was the agency I worked for that was their specialization, which I like, to a degree, but it's, it's not my, not my home base. Yeah, there's, there's people that love and breathe automation. I like having interjecting some, you know, some type of personal aspect into the what you're putting out there. And I have to wrestle with that as ai, ai keeps growing in prominence, like, Where's the place for the human, creative? But I did that for a little while, and then I've been on my own for the past six or seven years.   Michael Hingson ** 26:26 So what is it you do today? Exactly?   Aaron Wolpoff, ** 26:30 So I'm, we'll call it a fractional CMO, or a fractional marketing advisor. So I come in and help companies grow their their marketing and figure themselves out. I've gone I work with large companies. I've kind of gone back to early stage startups and and tech companies. I just find that they're doing really more, a lot more interesting things right now with the market the way it is. They're taking more chances and and they're they're moving faster. I like to move pretty quick, so that's where my head's at. And I'm doing more. We'll call em like CO entrepreneurial ventures with my clients, as opposed to just a pure agency service model, which is interesting. And and I got my own podcast. There you go. Yeah. What's your podcast called? Not to keep you busy, it's called, we fixed it. You're welcome. There you   Michael Hingson ** 27:25 go. And it seems to me, if my memory hasn't failed me, even though I don't take one of those memory or brain supplements, we were on it not too long ago, talking about Uber, which was fun.   Aaron Wolpoff, ** 27:39 We had you on there. I don't know which episode will drop first, this one or or the one you were on, but we sure enjoyed having you on there.   Michael Hingson ** 27:46 Well, it was fun. Well, we'll have to do more of it, and I think it'd be fun to but so you own your own business. Then today,   Aaron Wolpoff, ** 27:53 I do, yeah, it's called Double zebra.   Michael Hingson ** 27:56 Now, how did you come up with that name?   Aaron Wolpoff, ** 27:59 It's two basic elements, so basic, black and white, something unremarkable, but if you can take it and multiply it or repeat it, then you're onto something interesting.   Michael Hingson ** 28:13 Lots of stripes. Yeah, lots of stripes.   Aaron Wolpoff, ** 28:17 And it's always fun when I talk to someone in the UK or Australia, or then they say zebra or zebra, right? I get to hear the way they say it. It's that's fun. Occasionally I get double double zero. People will miss misname it and double zero. That's his   Michael Hingson ** 28:34 company's that. But has anybody called it double Zed yet?   Aaron Wolpoff, ** 28:39 No, that's a new one.   Michael Hingson ** 28:41 Yeah? Well, you never know. Maybe we've given somebody the idea now. Yeah, yeah. Well, so I'm I'm curious. You obviously do a lot to analyze and help people in critique in corporate mishaps. Have you ever seen a particular business mistake that you really admire and just really love, its audacity,   Aaron Wolpoff, ** 29:07 where it came out wrong, but I liked it anyway, yeah, oh, man,   Michael Hingson ** 29:13 let's see, or one maybe, where they learned from their mistake and fixed it. But still, yeah, sure.   Aaron Wolpoff, ** 29:23 Yeah, that's a good one. I like, I like bold moves, even if they're wrong, as long as they don't, you know, they're not harmful to people I don't know. Let's go. I'm I'm making myself old. Let's go back to Crystal crystal. Pepsi, there you go for that. But that was just such a fun idea at the time. You know, we're the new generation and, and this is the 90s, and everything's new now, and we're going to take the color out of out of soda, I know we're and we're going to take it and just make it what you know, but a little unfamiliar, right? Right? It's Crystal Pepsi, and the ads were cool, and it was just very of the moment. Now, that moment didn't last very long, no, and the public didn't, didn't hold on to it very long. But there's, you know, it was, it let you question, and I in a good way, what you thought about what is even a Pepsi. And it worked. It was they brought it back, like for a very short time, five, I want to say five or six years ago, just because people had a nostalgia for it. But yeah, big, big, bold, we're confident this is the new everyone's going to be talking about this for a long time, and we're going to put a huge budget behind it, Crystal Pepsi. And it it didn't, but yeah, I liked it.   Michael Hingson ** 30:45 So why is that that is clearly somebody had to put a lot of effort into the concept, and must have gotten some sort of message that it would be very successful, but then it wasn't,   Aaron Wolpoff, ** 31:00 yeah, yeah. For something like that, you have to get buy in at so many levels. You know, you have an agency saying, this is the right thing to do. You have CD, your leadership saying, No, I don't know. Let's pull back. Whenever an agency gets away with something and and spends a bunch of client money and it's just audacious, and I can't believe they did it. I know how many levels of buy in they had to get, yeah, to say, Trust me. Trust me. And a lot of times it works, you know, if they do something that just no one else had had thought of or wasn't willing to do, and then you see that they got through all those levels of bureaucracy and they were able to pull it off.   Michael Hingson ** 31:39 When it works. I love it. When it doesn't work. I love it, you know, just, just the fact that they did it, yeah, you got to admire that. Gotta admire it. They pulled it off, yeah. My favorite is still ranch flavored Fritos. They disappeared, and I've never understood why I love ranch flavored Fritos. And we had them in New Jersey and so on. And then we got, I think, out to California. But by that time, they had started to fade away, and I still have never understood why. Since people love ranch food so   Aaron Wolpoff, ** 32:06 much, that's a good one. I don't know that. I know those because it does, it does that one actually fill a market need. If there's Doritos, there's, you know, the ranch, I don't know if they were, they different.   Michael Hingson ** 32:17 They were Fritos, but they they did have ranch you know they were, they were ranch flavored, and I thought they were great. Yeah, I don't know. I don't know that one didn't hit because they have, I think they have chili flavor. They have regular. Do they have anything else honey barbecue? I don't know. I don't know, but I do still like regular, but I love ranch flavored the best. Now, I heard last week that Honey Nut Cheerios are going away. General Mills is getting rid of honey nut cheerios. No, is that real? That's what I heard on the news. Okay, I believe you, but I'll look it up anyway. Well, it's interesting. I don't know why, after so many years, they would but there have been other examples of cereals and so on that were around for a while and left and, well, Captain Crunch was Captain Crunch was one, and I'm not sure if lucky charms are still around. And then there was one called twinkles.   Aaron Wolpoff, ** 33:13 And I know all those except twinkles, but I would if you asked me, I would say, Honey Nut Cheerios. There's I would say their sales are better than Cheerios, or at least I would think so, yeah, at least a good portfolio company. Well, who knows, who knows, but I do know that Gen Z and millennials eat cereal a lot less than us older folks, because it takes work to put milk and cereal into a bowl, and it's not pre made, yeah. So maybe it's got to do with, you know, changing eating habits and consumer preferences   Michael Hingson ** 33:48 must be Yeah, and they're not enough of us, older, more experienced people to to counteract that. But you know, well, we'll see Yeah, as long as they don't get rid of the formula because it may come back. Yeah, well, now   Aaron Wolpoff, ** 34:03 Yeah, exactly between nostalgia and reboots and remakes and nothing's gone forever, everything comes back eventually.   Michael Hingson ** 34:10 Yeah, it does in all the work that you've done. Have you ever had to completely rethink and remake your approach and do something different?   Aaron Wolpoff, ** 34:24 Yeah, well, there's been times where I've been on uncharted territory. I worked with an EV company before EVs were a thing, and it was going, actually going head to head with with Tesla. But the thing there's they keep trying to bring it back and crowd sourcing it and all that stuff. It's, but at the time, it was like, I said it was like, which is gonna make it first this company, or Tesla, but, but this one looks like a, it looks, it feels like a spaceship. It's got, like space. It's a, it's, it's really. Be really unique. So the one that that is more like a family car one out probably rightly so. But there was no consumer understanding of not, let alone our preference, like there is now for an EV and what do I do? I have to plug it in somewhere and and all those things. So I had to rethink, you know what? There's no playbook for that yet. I guess I have to kind of work on it. And they were only in prototyping at the point where we came in and had to launch this, you know, teaser and teaser campaign for it, and build up awareness and demand for this thing that existed on a computer at the time.   Michael Hingson ** 35:43 What? Why is Tesla so successful?   Aaron Wolpoff, ** 35:48 Because they spent a bunch of money. Okay, that helps? Yeah, they were playing the long game. They could outspend competitors. They've got the unique distribution model. And they kind of like, I said, retrained consumers into how you buy a car, why you buy a car, and, and I think politics aside, people love their people love their teslas. You don't. My understanding is you don't have to do a whole lot once you buy it. And, and they they, like I said, they had the money to throw at it, that they could wait, wait it out and wait out that when you do anything with retraining consumers or behavior change or telling them you know, your old car is bad, your new this new one's good, that's the most. We'll call it costly and and difficult forms of marketing is retraining behavior. But they, they had the money to write it out and and their products great, you know, again, I'm not a Tesla enthusiast, but it's, it looks good. People love it. I you know, they run great from everything that I know, but so did a lot of other companies. So I think they just had the confidence in what they were doing to throw money at it and wait, be patient and well,   Michael Hingson ** 37:19 they're around there again the the Tesla is another example of not nearly as accessible as it should be and and I recognize that I'm not going to be the primary driver of a Tesla today, although I have driven a Tesla down Interstate 15, about 15 miles the driver was in the car, but, but I did it for about 15 miles going down I 15 and fully appreciate what autonomous vehicles will be able to do. We're way too much still on the cusp, and I think that people who just poo poo them are missing it. But I also know we're not there yet, but the day is going to come when there's going to be a lot more reliability, a lot less potential for accidents. But the thing that I find, like with the Tesla from a passenger standpoint, is I can't do any of the things that a that a sighted passenger can do. I can't unless it's changed in the last couple of years. I can't manipulate the radio. I can't do the other things that that that passengers might do in the Tesla, and I should be able to do that, and of all the vehicles where they ought to have access and could, the Tesla would be one, and they could do it even still using touch screens. I mean, the iPhone, for example, is all touch screen. But Apple was very creative about creating a mechanism to allow a person to not need to look at the screen using VoiceOver, the screen reader on the iPhone, but having a new set of gestures that were created that work with VoiceOver so that I could interact with that screen just as well as you can.   Aaron Wolpoff, ** 38:59 That's interesting that you say that, you know, Apple was working on a car for a while, and I don't know to a fact, but I bet they were thinking through accessibility and building that into every turn, or at least planning to,   Michael Hingson ** 39:13 oh, I'm sure they were. And the reality is, it isn't again. It isn't that magical to do. It would be simple for the Teslas and and other vehicles to do it. But, you know, we're we're not there mentally. And that's of course, the whole issue is that we just societally don't tend to really look at accessibility like we should. My view of of, say, the apple the iPhone, still is that they could be marketing the screen reader software that I use, which is built into the system already. They could, they could do some things to mark market that a whole lot more than they already do for sighted people. Your iPhone rings, um. You have to tap it a lot of times to be able to answer it. Why can't they create a mode when you're in a vehicle where a lot more of that is verbally, spoken and handled through voice output from the phone and voice input from you, without ever having to look at or interact with the screen.   Aaron Wolpoff, ** 40:19 I bet you're right, yeah, it's just another app at that point   Michael Hingson ** 40:22 well, and it's what I do. I mean, it's the way I operate with it. So I just think that they could, they could be more creative. There's so many examples of things that begin in one way and alter themselves or become altered. The typewriter, for example, was originally developed for a blind Countess to be able to communicate with her lover without her husband finding out her husband wasn't very attentive to her anyway. But the point is that the, I think the lover, created the this device where she could actually sit down and type a letter and seal it and give it to a maid or someone to give to, to her, her friend. And that's how the typewriter other other people had created, some examples, but the typewriter from her was probably the thing that most led to what we have today.   Aaron Wolpoff, ** 41:17 Oh, I didn't know that. But let me Michael, let me ask you. So I was in LA not too long ago, and they have, you know, driverless vehicles are not the form yet, but they we, I saw them around the city. What do you think about driverless vehicles in terms of accessibility or otherwise?   Michael Hingson ** 41:32 Well, again, so, so the most basic challenge that, fortunately, they haven't really pushed which is great, is okay, you're driving along in an autonomous vehicle and you lose connection, or whatever. How are you going to be able to pull it off to the side of the road? Now, some people have talked about saying that there, there has to be a law that only sighted people could well the sighted people a sighted person has to be in the vehicle. The reality is, the technology has already been developed to allow a blind person to get behind the wheel of a car and have enough information to be able to drive that vehicle just as well, or nearly as well, as a sighted person. But I think for this, from the standpoint of autonomousness, I'm all for it. I think we're going to continue to see it. It's going to continue to get better. It is getting better daily. So I haven't ridden in a fully autonomous vehicle, but I do believe that that those vehicles need to make sure, or the manufacturers need to make sure that they really do put accessibility into it. I should be able to give the vehicle all the instructions and get all the information that any sighted person would get from the vehicle, and the technology absolutely exists to do that today. So I think we will continue to see that, and I think it will get better all the way around. I don't know whether, well, I think they that actually there have been examples of blind people who've gotten into an autonomous vehicle where there wasn't a sighted person, and they've been able to function with it pretty well. So I don't see why it should be a problem at all, and it's only going to get   Aaron Wolpoff, ** 43:22 better. Yeah, for sure. And I keep thinking, you know, accessibility would be a prior priority in autonomous vehicles, but I keep learning from you, you know you were on our show and and our discussions, that the priorities are not always in line and not always where they necessarily should   Michael Hingson ** 43:39 be. Well. And again, there are reasons for it, and while I might not like it, I understand it, and that is, a lot of it is education, and a lot of it is is awareness. Most schools that teach people how to code to develop websites don't spend a lot of time dealing with accessibility, even though putting all the codes in and creating accessible websites is not a magically difficult thing to do, but it's an awareness issue. And so yeah, we're just going to have to continue to fight the fight and work toward getting people to be more aware of why it's necessary. And in reality, I do believe that there is a lot of truth to this fact that making things more accessible for me will help other people as well, because by having not well, voice input, certainly in a vehicle, but voice output and so on, and a way for me to accessibly, be able to input information into an autonomous vehicle to take to have it take me where I want to go, is only going to help everyone else as well. A lot of things that I need would benefit sighted people so well, so much.   Aaron Wolpoff, ** 44:56 Yeah, you're exactly right. Yeah, AI assisted. And voice input and all those things, they are universally loved and accepted now, yeah,   Michael Hingson ** 45:07 it's getting better. The unemployment rate is still very high among, for example, employable blind people, because all too many people still think blind people can't work, even though they can. So it's all based on prejudice rather than reality, and we're, we're, we're just going to have to continue to work to try to deal with the issues. I wrote an article a couple of years ago. One of the things where we're constantly identified in the world is we're blind or visually impaired. And the problem with visually impaired is visually we're not different simply because we don't see and impaired, we are not we're getting people slowly to switch to blind and low vision, deaf people and hard of hearing people did that years ago. If you tell a deaf person they're hearing impaired, they're liable to deck you on the spot. Yeah, and blind people haven't progressed to that point, but it's getting there, and the reality is blind and low vision is a much more appropriate terminology to use, and it's not equating us to not having eyesight by saying we're impaired, you know. So it's it's an ongoing process, and all we can do is continue to work at it?   Aaron Wolpoff, ** 46:21 Yeah, no. And I appreciate that you do. Like I said, education and retraining is, is call it marketing or call it, you know, just the way people should behave. But it's, that's, it's hard. It's one of the hardest things to do.   Michael Hingson ** 46:36 But, you know, we're making progress, and we'll, we'll continue to do that, and I think over time we'll we'll see things improve. It may not happen as quickly as we'd like, but I also believe that I and other people who are blind do need to be educators. We need to teach people. We need to be patient enough to do that. And you know, I see so often articles written about Me who talk about how my guide dog led me out of the World Trade Center. The guide dog doesn't lead anybody anywhere. That's not the job of the dog. The dog's job is to make sure that we walk safely. It's my job to know where to go and how to get there. So a guide dog guides and will make sure that we walk safely. But I'm the one that has to tell the dog, step by step, where I want the dog to go, and that story is really the crux of what I talk about many times when I travel and speak to talk to the public about what happened in the World Trade Center, because I spent a lot of time learning what I needed to do in order to escape safely and on September 11, not ever Having anticipated that we would need that kind of information, but still preparing for it, the mindset kicked in, and it all worked well.   Aaron Wolpoff, ** 47:49 You You and I talked about Uber on on my show, when you came on, and we gave them a little ding and figured out some stuff for them, what in terms of accessibility, and, you know, just general corporate citizenship, what's what's a company that, let's give them a give, give, call them out for a good reason? What's a company that's doing a good job, in your eyes, in your mind, for accessibility, maybe an unexpected one.   Michael Hingson ** 48:20 Well, as I mentioned before, I think Apple is doing a lot of good things. I think Microsoft is doing some good I think they could do better than they are in in some ways, but they're working at it. I wish Google would put a little bit more emphasis on making its you its interface more more usable to you really use the like with Google Docs and so on. You have to hurt learn a whole lot of different commands to make part of that system work, rather than it being as straightforward as it should be, there's some new companies coming up. There's a new company called inno search. Inno search.ai, it was primarily designed at this point for blind and low vision people. The idea behind inner search is to have any a way of dealing with E commerce and getting people to be able to help get help shopping and so on. So they actually have a a phone number. It's, I think it's 855, shop, G, P, T, and you can go in, and you can talk to the bot and tell it what you want, and it can help fill up a shopping cart. It's using artificial intelligence, but it understands really well. I have yet to hear it tell me I don't understand what you want. Sometimes it gives me a lot of things that more than I than I'm searching for. So there, there's work that needs to be done, but in a search is really a very clever company that is spending a lot of time working to make. Sure that everything that it does to make a shopping experience enjoyable is also making sure that it's accessible.   Aaron Wolpoff, ** 50:08 Oh, that's really interesting. Now, with with my podcast, and just in general, I spend a lot of time critiquing companies and and not taking them to test, but figuring out how to make them better. But I always like the opportunity to say you did something well, like even quietly, or you're, you know, people are finding you because of a certain something you didn't you took it upon yourselves to do and figure out   Michael Hingson ** 50:34 there's an audio editor, and we use it some unstoppable mindset called Reaper. And Reaper is a really great digital audio workstation product. And there is a whole series of scripts that have been written that make Reaper incredibly accessible as an audio editing tool. It's really great. It's about one of the most accessible products that I think I have seen is because they've done so well with it, which is kind of cool.   Aaron Wolpoff, ** 51:06 Oh, very nice. Okay, good. It's not even expensive. You gave me two to look, to pay attention to, and, you know, Track, track, along with,   Michael Hingson ** 51:16 yeah, they're, they're, they're fun. So what do people assume about you that isn't true or that you don't think is true?   Aaron Wolpoff, ** 51:25 People say, I'm quiet at times, guess going back to childhood, but there's time, there's situation. It's it's situational. There's times where I don't have to be the loudest person in the room or or be the one to talk the most, I can hang back and observe, but I would not categorize myself as quiet, you know, like I said, it's environmental. But now I've got plenty to say. You just have to engage me, I guess.   Michael Hingson ** 51:56 Yeah, well, you know, it's interesting. I'm trying to remember   Michael Hingson ** 52:04 on Shark Tank, what's Mark's last name, Cuban. Cuban. It's interesting to watch Mark on Shark Tank. I don't know whether he's really a quiet person normally, but I see when I watch Shark Tank. The other guys, like Mr. Wonderful with Kevin are talking all the time, and Mark just sits back and doesn't say anything for the longest period of time, and then he drops a bomb and bids and wins. Right? He's just really clever about the way he does it. I think there's a lot to be said for not just having to speak up every single time, but rather really thinking things through. And he clearly does that,   Aaron Wolpoff, ** 52:46 yeah, yeah, you have to appreciate that. And I think that's part of the reason that you know, when I came time to do a podcast, I did a panel show, because I'm surrounded by bright, interesting, articulate people, you included as coming on with us and and I don't have to fill every second. I can, I can, I, you know, I can intake information and think for a second and then maybe have a   Michael Hingson ** 53:15 response. Well, I think that makes a lot of sense, doesn't it? I mean, it's the way it really ought to be.   Aaron Wolpoff, ** 53:20 Yeah, if you got to fill an hour by yourself, you're always on, right?   Michael Hingson ** 53:26 Yeah, I know exactly what you mean. I know when I travel to speak. I figure that when I land somewhere, I'm on until I leave again. So I always enjoy reading books, especially going and coming on airplanes. And then I can be on the whole time. I am wherever I have to be, and then when I get on the airplane to come home, I can relax again.   Aaron Wolpoff, ** 53:45 Now, I like that. And I know, you keynote, I think I'd rather moderate, you know, I'll say something when I have something to say, and let other people talk for a while. Well, you gotta, you have a great story, and you're, you know, I'm glad you're getting it out there.   Michael Hingson ** 53:58 Well, if anybody needs a keynote speaker. Just saying, for everybody listening, feel free to email me. I'd love to hear from you. You can email me at Michael H i@accessibe.com or speaker at Michael hingson.com always looking for speaking engagements. Then we got that one in. I'm glad, but, but you know, for you, is there a podcast episode that you haven't done, that you really want to do, that just seems to be eluding you?   Aaron Wolpoff, ** 54:28 There are a couple that got away. I wanted to do one about Sesame Street because it was without a it was looking like it was going to be without a home. And that's such a hallmark of my childhood. And so many, yeah, I think they worked out a deal, which is probably what I was going to propose with. It's like a CO production deal with Netflix. So it seems like they're safe for the foreseeable future. But what was the other I think there's, there's at least one or two more where maybe the guests didn't line up, or. Or the timeliness didn't work. I was going to have someone connected to Big Lots. You remember Big Lots? I think they're still around to some degree, but I think they are, come on and tell me their story, because they've, you know, they've been on the brink of extinction for a little while. So it's usually, it's either a timing thing, with the with with the guest, or the news cycle has just maybe gone on and moved past us.   Michael Hingson ** 55:28 But, yeah, I know people wrote off Red Lobster for a while, but they're still around.   Aaron Wolpoff, ** 55:35 They're still around. That would be a good one. Yeah, their endless shrimp didn't do them any favors. No, that didn't help a whole lot, but it's the companies, even the ones we've done already, you know, they they're still six months later. Toilet hasn't been even a full year of our show yet, but in a year, I bet there's, you know, we could revisit them all over again, and they're still going to find themselves in, I don't know, hot water, but some kind of controversy for one reason or another. And we'll, we'll try to help them out again.   Michael Hingson ** 56:06 Have you seen any successes from the podcast episodes where a company did listen to you and has made some changes?   Aaron Wolpoff, ** 56:15 I don't know that. I can correlate one to one. We know that they listen. We can look at the metrics and where the where the list listens, are coming from, especially with LinkedIn, gives you some engagement and tells you which companies are paying attention. So we know that they are and they have now, whether they took that and, you know, implemented it, we have a disclaimer saying, Don't do it. You know, we're not there to give you unfiltered legal advice. You know, don't hold us accountable for anything we say. But if we said something good and you like it, do it. So, you know, I don't know to a T if they have then we probably given away billions of dollars worth of fixes. But, you know, I don't know the correlation between those who have listened and those who have acted on something that we might have, you know, alluded to or set out, right? But it has. We've been the times that we take it really seriously. We've we've predicted some things that have come come to pass.   Michael Hingson ** 57:13 That's cool, yeah. Well, you certainly had a great career, and you've done a lot of interesting things. If you had to suddenly change careers and do something entirely different from what you're doing, what would it be?   Aaron Wolpoff, ** 57:26 Oh, man, my family laughs at me, but I think it would be a furniture salesman. There you go. Yeah, I don't know why. There's something about it's just enough repetition and just enough creativity. I guess, where people come in, you tell them, you know you, they tell you their story, you know, you get to know them. And then you say, Oh, well, this sofa would be amazing, you know, and not, not one with endless varieties, not one with with two models somewhere in between. Yeah, I think that would be it keeps you on your feet.   Michael Hingson ** 58:05 Furniture salesman, well, if you, you know, if you get too bored, math is homes and Bob's furniture probably looking for people.   Aaron Wolpoff, ** 58:12 Yeah, I could probably do that at night.   Michael Hingson ** 58:18 What advice do you give to people who are just starting out, or what kinds of things do you would you give to people we have ideas and thoughts?   Aaron Wolpoff, ** 58:27 So I've done a lot of mentoring. I've done a lot of one on one calls. They told I always work with an organization. They told me I did 100 plus calls. I always tell people to take use the create their own momentum, so you can apply for things, you can stand in line, you can wait, or you can come up with your own idea and test it out and say, I'm doing this. Who wants in? And the minute you have an idea, people are interested. You know, you're on to something. Let me see what that's all about. You know, I want to be one of the three that you're looking for. So I tell them, create their own momentum. Try to flip the power dynamic. So if you're asking for a job, how do you get the person that you're asking to want something from you and and do things that are take on, things that are within your control?   Michael Hingson ** 59:18 Right? Right? Well, if you had to go back and tell the younger Aaron something from years ago, what would you give him in the way of advice?   Aaron Wolpoff, ** 59:30 Be more vulnerable. Don't pretend you know everything. There you go. And you don't need to know everything. You need to know what you know. And then get a little better and get a little better.   Michael Hingson ** 59:43 One of the things that I constantly tell people who I hire as salespeople is you can be a student, at least for a year. Don't hesitate to ask your customers questions because they're not out to. Get you. They want you to succeed. And if you interact with your customers and you're willing to learn from them, they're willing to teach, and you'll learn so much that you never would have thought you would learn. I just think that's such a great concept.   Aaron Wolpoff, ** 1:00:12 Oh, exactly right. Yeah. As soon as I started saying that to clients, you know, they would throw out an industry term. As soon as I've said I don't know what that is, can you explain it to me? Yeah? And they did, and the world didn't fall apart. And I didn't, you know, didn't look like the idiot that I thought I would when we went on with our day. Yeah, that whole protective barrier that I worked so hard to keep up as a facade, I didn't have to do it, and it was so freeing. Yeah, yeah, yeah,   Michael Hingson ** 1:00:41 I hear you. Well, this has been fun. We've been doing it for an hour. Can you believe it? Oh, hey, that was a quick hour. I know it was a lot of fun. Well, I want to thank you for being here, and I want to thank you all for listening. Please give us a five star rating wherever you're listening or watching. We really appreciate it. We value your thoughts. I'd love to hear from you and get your thoughts on our episode today. And I'm sure Aaron would like that as well, and I'll give you an email address in a moment. But Aaron, if people want to reach out to you and maybe use your services, how do they do that?   Aaron Wolpoff, ** 1:01:12 Yeah, so two ways you can check me out, at double zebra, z, E, B, R, A, double zebra.com and the podcast, I encourage you to check out too. We fixed it. Pod.com, we fixed it.   Michael Hingson ** 1:01:25 Pod.com, there you go. So reach out to Aaron and get marketing stuff done and again. Thank you all. My email address, if you'd like to talk to us, is Michael, H, I m, I C, H, A, E, L, H, I at accessibe, A, C, C, E, S, S, i, b, e.com, and if you know anyone else who you think ought to be a guest on our podcast, we'd love it if you give us an introduction. We're always looking for people, so please do and again. Aaron, I just want to thank you for being here. This has been a lot of fun.   Aaron Wolpoff, ** 1:01:58 That was great. Thanks for having me. Michael,   **Michael Hingson ** 1:02:05 You have been listening to the Unstoppable Mindset podcast. Thanks for dropping by. I hope that you'll join us again next week, and in future weeks for upcoming episodes. To subscribe to our podcast and to learn about upcoming episodes, please visit www dot Michael hingson.com slash podcast. Michael Hingson is spelled m i c h a e l h i n g s o n. While you're on the site., please use the form there to recommend people who we ought to interview in upcoming editions of the show. And also, we ask you and urge you to invite your friends to join us in the future. If you know of any one or any organization needing a speaker for an event, please email me at speaker at Michael hingson.com. I appreciate it very much. To learn more about the concept of blinded by fear, please visit www dot Michael hingson.com forward slash blinded by fear and while you're there, feel free to pick up a copy of my free eBook entitled blinded by fear. The unstoppable mindset podcast is provided by access cast an initiative of accessiBe and is sponsored by accessiBe. Please visit www.accessibe.com . AccessiBe is spelled a c c e s s i b e. There you can learn all about how you can make your website inclusive for all persons with disabilities and how you can help make the internet fully inclusive by 2025. Thanks again for Listening. Please come back and visit us again next week.

Matsepho Mabena & Boitumelo Gasealahwe are in conversation with Brand & Marketing Strategist, Frans Mashao See omnystudio.com/listener for privacy information.

In this real and raw episode, Michelle Thames shares her behind-the-scenes journey of pivoting her marketing agency while actively building a personal brand media company in real time.She dives into why she walked away from the traditional done-for-you agency model, how she's evolving her business to align with her values, and what this shift means for women entrepreneurs, creatives, and founders who are craving visibility with more freedom and purpose.Whether you're a multi-passionate entrepreneur, a coach, or a content creator thinking about rebranding, shifting directions, or expanding your personal brand, this episode is for you.Topics Covered:Why I'm pivoting out of agency lifeBuilding a lean, impactful media companyWhat I'm keeping vs letting goHow I'm integrating coaching, community, retreats, and strategyBuilding a personal brand media company for visibility & legacyWhat this means for YOU (and how we can work together)Let's Connect & Get Your Freebie!Stay inspired and get daily visibility tips—follow Michelle everywhere:Instagram: @michellelthamesThreads: @michellelthamesLinkedIn: Michelle L ThamesYouTube: Michelle L ThamesPodcast: Social Media DecodedReady to increase your Visibility? Join the FREE 7-Day Visibility Challenge HEREGet your FREE $200-a-day Story Strategy guide HERE!Want my proven story strategy that's helping women earn $200/day from their audience? DM “STORY” to me on Instagram (@michellelthames) and I'll send you my favorite visibility and sales framework—free for listeners!

Marketing isn't one-size-fits-all—and trying to force it can lead to stress, burnout, and frustrated clients.In this episode, Whitney Lee sits down with marketing strategist Lauren Peachie for a candid conversation about what really goes into building strong client relationships and marketing systems that actually work. Lauren shares her journey through the industry, the lessons she's learned about strategy, communication, and why flexibility is one of the most underrated skills in marketing.You'll hear about:How to navigate tricky client expectations with confidenceWhy a rigid proposal might be hurting your resultsThe power of perspective—and how to meet clients where they areWhat it means to truly guide a client, not just “do marketing” for themIf you've ever felt caught between a client's vision and what you know is right—this one will hit home.---------Visit Lauren's WebsiteConnect with Lauren on Instagram---------Connect with Whitney on Instagram Connect with Whitney on LinkedIn

Corey Dissin doesn't believe in shortcuts — and he sure as hell doesn't teach them.Everything Corey has built — his career, his businesses, his reputation, and his life — came one disciplined step at a time. No shortcuts. No smoke and mirrors. No handouts. No hype. Just a no-nonsense, whatever-it- takes mindset — fueled by hard work, consistency, structure, and showing up when it matters.Today, Corey is a Knockout Life and High-Performance Coach, Business and Marketing Strategist, and the creator of Knockout Life and High- Performance Coaching — a no- fluff personal development system that helps people stop spinning their wheels and start making real moves.Recognized as a no-nonsense authority on mindset, consistency, and personal growth, Corey brings a proven, real-world approach to transforming lives and careers. He works with entrepreneurs, creatives, and professionals who are good at what they do — but stuck.https://coreydissin.comhttps://emmalynndowd.com

Marketing Strategist Shelia Rondeau joins Bob Miller and Chris Michaels in the Morning News Express to discuss the brand identity from the Washington Redskins to the Washington Commanders.See omnystudio.com/listener for privacy information.

Let's face it. You've heard so many people telling you “do this” or “do that” so many times you probably don't know what to do. Next week please join me and my friend for an Outstanding conversation on Marketing with Russ…aka #RussSelfie, Episode 531July 7th, Monday, 8am PacificFeaturing Jennifer Glass Meet Jennifer, Business Breakthrough Strategist and Growth Architect at BGSICoaching, wih a goal to help serious business owners get more clients, close more sales and start using the internet effectively. She is a Business and Marketing Strategist, Speaker, Trainer, TV Producer, Linkedin Top Voice,and Keynote Speaker. Jennifer is the host of “MOJO: The Meaning of Life and Business Podcast” and “It's The Bottom Line that Matters.” Her book “It's The Bottom Line That Matters: Quick Tips & Strategies You Can Use to Grow yourBusiness,” is available for purchase on Amazon. Connect with Jennifer:LinkedIn: linkedin.com/in/jennyglassWebsite: bgsicoaching.comEmail:  jennifer@bgsillc.com Connect with Me:                                                                              Website: https://www.russhedge.comEmail: Russ@russhedge.com #BusinessCoach #MarketingStrategist #InspirationSpecialist #inspiration #connection #marketing NOTE: THE MUSIC BY CONNOR HEDGE (PRODUSENT), IS USED WITH PERMISSION. Watch Here:LinkedIn: https://www.linkedin.com/events/7345831316342390785/comments/Facebook: https://www.facebook.com/events/711122884872611YouTube: https://www.youtube.com/watch?v=E754meVv3K0

In this episode, I'm joined by Lindsay O'Donnell — a seasoned marketing strategist, intuitive business coach, and former agency founder with over a decade of experience helping bold, purpose-driven brands grow their impact. As the founder of PQ Consulting, Lindsay worked with dozens of food, wellness, and lifestyle businesses across North America, and now supports entrepreneurs in uncovering the mindset blocks and brand clarity they need to truly thrive — not just chase success. She blends sharp strategy with deep intuition to help business owners trust their gut, get clear on their messaging, and market in a way that feels both effective and aligned. Lindsay is also a longtime vegan — vegetarian for over 25 years and fully vegan for the last 15 — and we had a great conversation about all things marketing, vegan business, effective ways to promote veganism, and what it really means to show up authentically in a world of constant content. You can find Lindsay on Instagram at @pq.consulting and her website pqconsultinggroup.com. _________________________________________________________________  Need support with plant-based nutrition? I offer private consultations to help you build a balanced, sustainable approach. Check out synergynutrition.ca for details.  Check out the Vegan Boss apparel line to spread the vegan message wherever you go — everything is on the website and @vegan_boss on Instagram. Listen now on Spotify, Apple Podcasts, or wherever you tune in.

Are you ready to discover what happens when 36 women come together to share their leadership secrets? Then you're going to want to hear the incredible energy and wisdom from our book launch party! Listen to Part 1 of the Dynamic Women Leadership Secrets Launch Party. In this episode, your host, Diane Rolston, shares about dynamic leadership and gives you a sneak peek of parts of the book. You'll also hear the panel, moderated by Barb Stuhlemmer with panelists Angie Schmitz, Meghan Simington, and Karen TaListen to learn these key takeaways:Why leadership isn't about titles or corner offices, but about your impact and how you show up in the worldWhat makes a dynamic leader and how leadership can look different for every womanHow to balance being authentic to yourself while leading in different situations and with different audiencesStrategies for overcoming the internal voice that questions whether you belong in leadership spacesInsights on how to identify and develop women leaders around you through mentorship and sponsorshipThe importance of staying true to your core values while adapting your communication style to different audiencesHow building a personal advisory board or group of cheerleaders can boost your confidence as a leaderThe power of collaborative leadership and how to create conscious connectionsHow creating a sense of belonging can drive engagement and cultural changeThe Dynamic Women Leadership Secrets book and how it showcases diverse leadership styles from 36 women authorsPanel Bios: Barb Stuhlemmer is a business owner of over 20 years, a change strategist, speaker, college professor, and a small business EXIT specialist. Angie (AJ) Schmitz is a Culture Consultant and Certified True Colors Facilitator. Angie has been in various leadership positions, including managing a franchise, owning a business, and leading an administrative team for a major consulting firm. Meghan Simington has 25+ years of experience as a Marketing Strategist and has dedicated her career to empowering entrepreneurs through authentic connection.Karen Ta is passionate about helping those who feel invisible become visible so they can break through doors and ceilings. While she is best known for her role in leading a Women in Leadership program at PwC Canada, she is looking to expand her reach and coach people of colour who face similar workplace challenges. Grab your copy of the Dynamic Women® Leadership Secrets Book https://leadershipsecretsbook.dynamicwomen.biz/Do you prefer reading blogs or watching videos? Watch Diane's YouTube videos here https://www.youtube.com/@CoachDianeRolston or read her blogs here https://www.dianerolston.com/blogThis show's host, Diane Rolston, is called THE Expert on Being Dynamic and living a Dynamic Life. After leading hundreds of events and programs in her two businesses, speaking on international stages, being a published author while raising two young children, Diane Rolston knows all about work/life balance and getting things done! As an Award-Winning Coach and the CEO and founder of Dynamic Women®, a global community of women, her purpose is to unlock the greatness in others. Diane works with professionals all over the world to provide clarity,...

Join Seamless Daily Sales now for FREE: https://www.camille-plews.com/seamless-daily-sales   CASAccelerator: for the woman who's "all-in" and ready to fly! Now taking applications!!! https://www.camille-plews.com/casa Client Attraction Sales Accelerator (CASAccelerator) is our 12 month mentorship and mastermind experience to grow a global impactful business, to have leads and sales on autopilot, to change your life & have precious daily moments with your family without being glued to your laptop! (you also get CASAcademy membership for free by being in the Accelerator).   CASAcademy: Join the only membership on the internet that gives hands-on support for your life-changing, globally impactful business for just $88 per month (lock in this low rate now). > Join us here

Episode 81 of the Digital Velocity Podcast, Erik Martinez sits down with Bill Rice, founder of Kaleidico and Bill Rice Strategy Group, to unpack how AI is reshaping marketing strategies In, customer behavior insights, and business growth. From his unique roots in military counterintelligence to leading-edge digital marketing, Bill brings a rare perspective on pattern recognition, data interpretation, and the human element of marketing. Bill and Erik explore how modern marketers can integrate AI tools like ChatGPT into their daily workflows—not as shortcuts, but as strategic collaborators that elevate creativity and growth. They dissect common AI myths, the importance of “human in the loop” systems, and how emotional intelligence is the key to personalization that resonates. For e-commerce teams and marketers managing massive product catalogs or lean resources, Bill offers practical steps to leverage AI for scale without losing brand authenticity. If you're a brand or agency leader looking to grow in today's complex digital landscape, this episode offers timely insight into the intersection of AI, customer behavior, and long-term strategy.  Bill Rice Strategy Group

If you're searching for an email marketing strategist who understands the real challenges professionals face today—like platform burnout, inconsistent lead flow, and ineffective digital tactics—this conversation with Zach Zeller is your answer.Zach Zeller specializes in helping service-based businesses like doctors, lawyers, consultants, and authors develop high-leverage marketing systems that convert attention into revenue without the constant grind of content creation. This episode is loaded with insight for anyone frustrated by today's marketing noise and looking to build a durable business marketing foundation.Here's what you'll learn:How to simplify your email list monetization strategy to increase profits fastThe exact process Zach uses for client acquisition through emailWhy email marketing for professionals works better than chasing viralityThe psychology behind how to convert followers to email subscribersHow to build an email list without social media using books and authority positioningThe power of a book to client funnel and the principle of authority marketingWhere blogging vs social media still matters and how to choose the right pathSolutions to common email list growth challenges professionals faceProven systems tailored for professional services marketingSmart use of LinkedIn content strategy to build trust and visibilityIf you're tired of tactics that burn you out and want a system built on clarity, expertise, and predictable growth, Zach's approach delivers exactly that. His framework aligns with how professionals actually think, operate, and serve—making his insights perfect for anyone seeking lasting results over trends.0:00 – Intro: From Puerto Rico – meet Zach Zeller0:51 – Zach's journey: Engineer to email marketing strategist2:45 – Why professionals struggle with digital noise & platform fatigue4:05 – Real talk on authority marketing vs trend chasing5:15 – Examples: doctors, coaches, and service pros using email to grow6:35 – Blogging vs social media: what's still relevant in 2025?7:50 – The book to client funnel: attract buyers, not browsers9:10 – Sustainable content and what most get wrong10:55 – How to convert followers to email subscribers12:25 – The trap of free content and why email list monetization fails14:30 – How to be seen as the expert, not just another content creator16:00 – Wrap-up + where to connect with ZachTo check out the YouTube (video podcast), visit: https://www.youtube.com/@drchrisloomdphdDisclaimer: Not advice. Educational purposes only. Not an endorsement for or against. Results not vetted. Views of the guests do not represent those of the host or show. Click here to join PodMatch (the "AirBNB" of Podcasting): https://www.joinpodmatch.com/drchrisloomdphdWe couldn't do it without the support of our listeners. To help support the show:CashApp- https://cash.app/$drchrisloomdphdVenmo- https://account.venmo.com/u/Chris-Loo-4Spotify- https://podcasters.spotify.com/pod/show/christopher-loo/supportBuy Me a Coffee- https://www.buymeacoffee.com/chrisJxFollow our YouTube channel: https://www.youtube.com/chL1357Follow us on Twitter: https://www.twitter.com/drchrisloomdphdFollow us on Instagram: https://www.instagram.com/thereal_drchrislooFollow the podcast on Spotify: https://open.spotify.com/show/3NkM6US7cjsiAYTBjWGdx6?si=1da9d0a17be14d18Subscribe to our Substack newsletter: https://substack.com/@drchrisloomdphd1Subscribe to our Medium newsletter: https://medium.com/@drchrisloomdphdSubscribe to our LinkedIn newsletter: https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=6992935013231071233Subscribe to our email list: https://financial-freedom-podcast-with-dr-loo.kit.com/Thank you to all of our sponsors and advertisers that help support the show!Financial Freedom for Physicians, Copyright 2025

In this episode of Vegan Boss Radio, I'm joined by Sandra Nomoto — a book whisperer for authors with impact, a passionate vegan hype woman, and someone who's been amplifying plant-based voices for years. She spent a decade running Conscious Public Relations Inc., one of the first B Corp–certified PR firms in Canada, and she's the author of Vegan Marketing Success Stories — the first vegan marketing book in the world. Sandra's spoken at events like TELUS, Main Street Vegan Academy, Planted Expo, and the Vancouver Vegan Festival, sharing stages with incredible changemakers like Genesis Butler, Chuck Carroll, and Dr. Michael Greger. She also co-hosts VEG Networking Canada — the country's only vegan networking group. In this episode, we talk about vegan marketing and practical ways to promote your vegan business — no matter your size or budget — all while staying aligned with your values. Find Sandra online at: Website Facebook ______________________________________________________________

CASAccelerator: for the woman who's "all-in" and ready to fly! Now taking applications!!! https://www.camille-plews.com/casa Client Attraction Sales Accelerator (CASAccelerator) is our 12 month mentorship and mastermind experience to grow a global impactful business, to have leads and sales on autopilot, to change your life & have precious daily moments with your family without being glued to your laptop! (you also get CASAcademy membership for free by being in the Accelerator).   CASAcademy: Join the only membership on the internet that gives hands-on support for your life-changing, globally impactful business for just $88 per month (lock in this low rate now). > Join us here

Marketing is a massive issue for most contractors, especially when business slows down. Questions about marketing are common and frequent in contractor Facebook groups and mastermind groups. The goal is to acquire customers in the most efficient way possible, but how do we accomplish that? Dave and John are joined by two friends who have gold nuggets of wisdom to share, along with practical tips to upgrade your marketing strategy. Join us to learn more! Emily May is the owner of M&M Roofing, a commercial and residential roofing company in Lufkin, TX. Crystal Williams is the Marketing Strategist at Lemon Seed Marketing, also in TX. Emily has seen big successes at M&M Roofing because of her work with Crystal on all aspects of her marketing strategy. Emily and Crystal join the show to share their best tips to make the most of your branding and marketing strategies. What you'll hear in this episode: ● An overview of Emily's work (as a nurse who bought a roofing company!) and why she reached out to Crystal for brand and marketing help ● The benefits of a good mastermind group include the opportunity to collaborate with like-minded people and learn from them● A look at Crystal's role as a branding and marketing partner for contractors ● John's most significant lesson learned about marketing: “Trust your marketing person–and let them do their thing.” ● Crystal's philosophy of marketing—and how it has worked for Emily's company● Outperforming your competitors is easier than you think!● “Be operationally prepared to book EVERY lead!” ● Your standard operational procedure should be to react and respond immediately to every lead. ● Every marketing plan should be curated for YOUR business.● Is your three-legged stool wobbly? Learn three strategies to grow your business: operational excellence, pricing, and marketing. ● Questions to answer about your brand, opportunities to gather leads, CRM, sales process, digital footprint, and more ● Emily's testimony about marketing success at M&M Roofing ● The marketing piece influences the sales piece of your business. ● Emily's perspective on what's working and what's not working in marketing ● Meet “Roofus,” the armadillo mascot for M&M RoofingResources:M&M RoofingCheck out this episode on our YouTube channel at @DaveSullivanRooferShow or use this link - https://www.youtube.com/@DaveSullivanRooferShowBe sure to subscribe, like, and comment!Set up a FREE strategy call with Dave and get a few tips on how you can improve your business: https://davesullivan.as.me/free-strategy-call.Interested in learning more about our 1-on-1 coaching, mastermind groups, or fractional CFO services? Email me or send me a text at (510) 612-1450.No Plan? No problem. Download our FREE 1-Page Business Plan For Roofing Contractors: https://theroofershow.com/planThe Roofer Show's Vetted SponsorsAutomate your follow-up process and close more sales with ProLine. Get started for FREE at https://useproline.com/?via=roofercoach. Use promo code DAVE50 for $50 off your first...

Want to know how to 10x your impact in business without doing all the things?Feel like you're constantly overwhelmed and desperate for a way to work smarter, not harder?Wish there was a way to achieve all your goals while still enjoying your life?In today's inspiring episode, I have the honour of chatting with Stephanie Donahue; a CEO Growth Partner, High Performance Coach, and Business Strategist who helps faith-driven entrepreneurs and CEOs build profitable, scalable businesses with smart strategy, ethical marketing, and high performance leadership. With over eight years of experience as a Marketing Strategist, Director of Operations, and Offer & Launch Expert, Stephanie has worked alongside business owners as their trusted right-hand strategist, helping them scale their offers, optimize their systems, and execute with confidence. Tune into this value packed episode for insight on:how high performers actually show up (vs. high achievers)the pillars that help every leader grow to their next levelthe advantages of being a Christ-led entrepreneurwhy forward movement is always a winthe importance of ethical marketing SO MUCH MORE!Stephanie is also the host of Commit to High Performance Growth, a podcast where she shares raw insights for self-improvement, business strategy, and faith-driven leadership tips for ambitious entrepreneurs who are serious about scaling with integrity. Tune in to HERE Grab her free E-book: https://link.stephaniedonahue.co/freeguideVisit Stephanie's website: https://stephaniedonahue.co Connect with her on Instagram https://www.instagram.com/stephaniedonahue.co/ Connect with her on LinkedIn: https://www.linkedin.com/in/stephaniedonahueco/OTHER RESOURCES:'Don't Say That' book https://link.stephaniedonahue.co/compliancebookLearn more about FTC: https://www.ftc.gov/enforcementNow I'd love to hear from you! What's one thing you learned and how will you take action today? Let me know by: leaving the show a review. or sending me an email at info@emanuelahall.com YOUR NEXT STEPS:

Send us a textWhat if market demand—not more content—is the missing link in your marketing?In this episode, Nate Fancher—former worship pastor turned 8-figure strategist and founder of Tell Us Media—reveals what it really takes to create market demand, build a values-driven brand, and stop selling yourself short.This episode is packed with insight for Christian business owners and coaches who want to build scalable, sustainable businesses while staying true to their faith and calling.We cover:How to turn content into conversionCommon mindset blocks Christian entrepreneurs face around moneyThe key to building a powerful personal brand without becoming the bottleneckWhy “riches in the niches” isn't just a saying—it's your next strategy

CASAccelerator: for the woman who's "all-in" and ready to fly! Now taking applications!!! https://www.camille-plews.com/casa Client Attraction Sales Accelerator (CASAccelerator) is our 12 month mentorship and mastermind experience to grow a global impactful business, to have leads and sales on autopilot, to change your life & have precious daily moments with your family without being glued to your laptop! (you also get CASAcademy membership for free by being in the Accelerator).   CASAcademy: Join the only membership on the internet that gives hands-on support for your life-changing, globally impactful business for just $88 per month (lock in this low rate now). > Join us here

CASAccelerator: for the woman who's "all-in" and ready to fly! Now taking applications!!! https://www.camille-plews.com/casa Client Attraction Sales Accelerator (CASAccelerator) is our 12 month mentorship and mastermind experience to grow a global impactful business, to have leads and sales on autopilot, to change your life & have precious daily moments with your family without being glued to your laptop! (you also get CASAcademy membership for free by being in the Accelerator).   CASAcademy: Join the only membership on the internet that gives hands-on support for your life-changing, globally impactful business for just $88 per month (lock in this low rate now). > Join us here

2 Ways to be in CASA World: CASAccelerator: for the woman who's "all-in" and ready to fly! Now taking applications!!! https://www.camille-plews.com/casa Client Attraction Sales Accelerator (CASAccelerator) is our 12 month mentorship and mastermind experience to grow a global impactful business, to have leads and sales on autopilot, to change your life & have precious daily moments with your family without being glued to your laptop! (you also get CASAcademy membership for free by being in the Accelerator).   CASAcademy: Join the only membership on the internet that gives hands-on support for your life-changing, globally impactful business for just $88 per month (lock in this low rate now). > Join us here

2 Ways to be in CASA World: CASAccelerator: for the woman who's "all-in" and ready to fly! Now taking applications!!! https://www.camille-plews.com/casa Client Attraction Sales Accelerator (CASAccelerator) is our 12 month mentorship and mastermind experience to grow a global impactful business, to have leads and sales on autopilot, to change your life & have precious daily moments with your family without being glued to your laptop! (you also get CASAcademy membership for free by being in the Accelerator).   CASAcademy: Join the only membership on the internet that gives hands-on support for your life-changing, globally impactful business for just $88 per month (lock in this low rate now). > Join us here

Laura Fox thinks about her deathbed often.It's why she spends the majority of her time doing what she loves: Playing music, traveling, moving her body, and connecting with others, and it's why -- at Maine Fox Marketing -- she only works with clients who share her values.The secret weapon behind some of your favorite Seacoast brands (Vernon Family Farm, The Press Room, Soul Models, etc.), Laura creates websites and builds marketing strategies that bring more eyeballs to the businesses she's passionate about helping grow.When she's not behind her laptop, she's singing and playing guitar with her band Foxglove, where she sings about "love, the lack thereof, and the in-between." From the West End of Portsmouth, one of the most fascinating guests in "Seacoast Stories" history joins host Troy Farkas to discuss why she studied "the attainment of happiness" in college, learning the art of performance from James Taylor's brother, how she unintentionally found herself singing the national anthem at Fenway Park, why she took a marketing internship at age 29 (for $12 an hour) in Portsmouth, the advice she'd give to anyone weighing a career move, her hopes of releasing a studio album, and SO much more.CHAPTERS:6/19 live podcast details (00:00)How Laura Fox fell in love with music (00:55)Laura's bizarre college education (07:15)Laura's fascination with death (13:55)Lessons learned studying under James Taylor's brother, Livingston (20:05)Singing the national anthem at Fenway Park (29:50)SPONSORS: Holistic & Hormonal/Meconi Financial Management & Advisory (36:21)Reinventing herself at 29 (39:00)Maine Fox Marketing (49:10)SEO tips & how to bring more eyeballs to your website (56:16)Work-life balance (01:03:14)Advice to younger self (01:10:35)**The next "Seacoast Stories" LIVE PODCAST is on June 19! It's at The Word Barn in Exeter, N.H., and it will feature conversations with Flight House Gym's Jay Collins, Live Freely's Alyssa Pine, and Cup of Joe's Joanna Kelley. To secure tickets, ⁠⁠click here.⁠⁠To support Laura's dreams of releasing a studio album, you can purchase ⁠Foxglove merch here.⁠ You can also follow her on social media @lfoxmusic and @mainefoxmarketing.THANKS TO OUR SPONSORS:For a free lab consultation with Dr. Whitney Elsesser, visit the ⁠Holistic & Hormonal⁠ web site and write "HORMONES" on ⁠the contact page.⁠To get started on your financial planning journey, learn more about ⁠Meconi Financial Management & Advisory here.⁠

What if the freedom lifestyle you're craving isn't something you earn later... but something you begin living now?In today's episode, I'm joined by the incredible Trang, founder of Dream Accelerator, who left her corporate job, booked a one-way ticket across the world, and built a freedom-based content agency for some of the world's leading multimillionaire coaches, on her own terms. We explore what happens when you stop waiting for the “right time” and start leading with lifestyle, softness, and trust in your vision.Whether you're in the early stages of business or already established, this conversation is your permission slip to start living the life you dream of now instead of waiting.We cover:Her content strategy that helped a client grow from $50k to $2MHow Trang replaced her full-time salary in her first month of businessWhy “I'm ready” is the most powerful strategyWhy she chose to travel before building her business and how it workedWhat it looks like to create content that feels like truth, not pressureConnect with TrangFree Download: https://dreamaccelerator.com.au/content-strategyContent Freedom Session: https://dreamaccelerator.com.au/content-freedom CLICK HERE⁠⁠ to apply for LAUNCH ACADEMYOr hit the link: ⁠⁠https://femaleleadershipcollective.com/launch-academy

In this episode, Dots Oyebolu speaks with David Meerman Scott, Marketing Strategist and Bestselling Author of “Fanocracy: Turning Fans into Customers and Customers into Fans.”David explores the neuroscience behind fandom and the power of customer-centric marketing, sharing how marketers can create enduring value by prioritizing connection over conversion. Key Takeaways:(01:34) Transitioning from Wall Street to bestselling marketing author.(03:04) Most marketers mistakenly focus on products instead of buyer personas' needs.(05:51) B2B marketers often lose sight of the human element by targeting businesses instead of individuals.(10:10) Hagerty builds a tribe around classic car lovers with over a million YouTube subscribers.(13:58) HubSpot exemplifies fan-building by offering extensive free education before a sales pitch.(14:38) HubSpot's Inbound conference attracts massive audiences and showcases how offering value without strings can create loyal brand advocates.(17:12) Unlike ads, content like blog posts lives forever and compounds as an asset. (22:13) One-star reviews can reflect unrelated experiences, like delivery issues, and marketers should avoid overreacting to isolated negative feedback.(29:25) The best marketing strategy is grounded in human connection — authenticity drives fan-building more than constant messaging or automation ever could.Resources Mentioned:David Meerman Scotthttps://www.linkedin.com/in/davidmeermanscott/HubSpot Academyhttps://academy.hubspot.comInbound by HubSpothttps://www.inbound.com“The New Rules of Marketing and PR”https://www.davidmeermanscott.com/books/the-new-rules-of-marketing-and-pr“Marketing Lessons from the Grateful Dead”https://www.davidmeermanscott.com/books/marketing-lessons-from-the-grateful-deadInsightful Links:https://www.socialmediaexaminer.com/developing-loyal-fans-future-marketing-david-meerman-scott/https://blog.hubspot.com/marketing/how-to-turn-customers-into-fanshttps://www.hotjar.com/blog/customer-centric-marketing/Thanks for listening to the “Marketing Leadership” podcast, brought to you by Listen Network. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation. We appreciate the enthusiasm and support from our community. Currently, we are not accepting new guest interview requests as we focus on our existing lineup. We will announce when we reopen for new submissions. In the meantime, feel free to explore our past episodes and stay tuned for updates on future opportunities.#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing #PodcastAds

Building Your Heart-Led Business in True Alignment with Manuela Portmann   Manuela once lived what many would call a “perfect life” — a steady job in the corporate world, a loving family, a beautiful home in Switzerland. But beneath the surface, she carried a quiet sadness. A sense of emptiness. A knowing that something deeper was calling. That inner whisper led her on a transformative journey — one that brought her home to her true passion: the subconscious mind. Today, Manuela is an internationally certified NGH Hypnotist and Spiritual Business Guide, devoted to empowering heart-led female entrepreneurs, coaches, mentors, artists, healing practitioners, and creative leaders around the world. After leaving the corporate world behind, she built her soulful business with intention — to create more spaciousness for her family, to live in rhythm with nature, and to lead with purpose. She has since guided hundreds of women through subconscious reprogramming, soul-aligned leadership, and rituals rooted in truth, love, and spiritual power. Through over 20 masterclasses and countless deeply nourishing 1:1 sessions, Manuela has witnessed transformations that still give her goosebumps to this day. Her work is infused with joy, depth, and a whole lot of loving clarity — always with a trail of confetti to celebrate every step of the journey. Ways to connect with Manuela: Instagram: https://www.instagram.com/manuela.portmann.britschgi/ Podcast: The Power of your Word - Soultalk with Manuela Portmann: https://www.buzzsprout.com/2194474 The Commitment Secret & 100-Day Habit Planner: http://bit.ly/3Nwa0iO       2 Ways to be in CASA World: CASAccelerator: for the woman who's "all-in" and ready to fly! Client Attraction Sales Accelerator (CASAccelerator) is our 12 month mentorship and mastermind experience to grow a global impactful business, to have leads and sales on autopilot, to change your life & have precious daily moments with your family without being glued to your laptop! CASAccelerator will be open for enrolment again very soon! (you also get CASAcademy membership for free by being in the Accelerator).   CASAcademy: Join the only membership on the internet that gives hands-on support for your life-changing, globally impactful business for just $88 per month (lock in this low rate now). > Join us here

➡️ Like The Podcast? Leave A Rating: https://ratethispodcast.com/successstory In this "Lessons" episode, Darren Lee, Product Marketing Strategist, breaks down how to build and scale product-based startups without wasting resources. He reveals that the secret to standing out in a crowded market lies in embracing authenticity over flashy, imitative tactics, choosing a unique, customer-centered approach that builds lasting trust, and assembling a high-performing team fueled by shared values.➡️ Show Linkshttps://successstorypodcast.com YouTube: https://youtu.be/U5E6o5bxmHQ Apple: https://podcasts.apple.com/us/podcast/darren-lee-ceo-and-founder-of-voics-building/id1484783544 Spotify: https://open.spotify.com/episode/5VO36YXtQ9h39bLLnOzQ0z ➡️ Watch the Podcast on YouTubehttps://www.youtube.com/c/scottdclary See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The Horse Whisperer Empowering Female Leaders! with Nadia Boersch   (132) Dr Hynd Bouhia - الدكتورة هند بوهيا - YouTube Did you know that horses can actually sense human emotions?  This incredible ability allows horse whisperers like Nadia Boersch to connect with both the horses and the women they empower in profound ways! Join Episode 93 of the Women's Empowerment Series with Dr Hynd and Nadia Boersch.  Nadia Boersch is an Entrepreneur, Brand & Marketing Strategist, International Speaker, and Female Leadership Enthusiast; and has a uniqueness through working with horses and empowering leaders through horses. Like many like-minded Entrepreneurs, Nadia is multi-passionate, and only works for and with companies that she is passionate about, because most of all she focuses on delivering results to people who are eager to make a difference in this world, to reinvent their business and to reinvent themselves. Nadia focuses on Female Leadership and why we need more (powerful) female leaders... This is why she works with horses to empower them. Female managers, entrepreneurs, and politicians are struggling to achieve their highest potential and kick ass in what they do. Together with my amazing co-trainers the horses, Nadia teaches her methodology "Leadership by Presence" Why horses? "They mirror our leadership style, our confidence, and our energy and give immediate, judgment-free feedback. It is the only methodology that exists, where leaders can actually practice their impact as leaders in REAL LIFE by the immediate feedback they receive from the horses." By supporting leaders in practicing their presence, natural authority, and charisma, they automatically increase their leadership skills and thus their ability to impact and (positively) impact masses. Join us for a fascinating conversation about how leaders are being empowered with horses. Meet Nadia Boersch: https://www.nadiaboersch.com/   / nadiaboersch   Empowerment Series, Professional Development, Equine Therapy, Business Coaching, Empowering Leaders, Brand Strategist, Goal Setting, Personal Growth, Passionate Work, Entrepreneurship, Entrepreneur, Female Leadership, Leadership Development, Business Strategy, Women in Business, Motivational Speaker, International Speaker, Women's Empowerment

The Horse Whisperer Empowering Female Leaders! with Nadia Boersch   (132) Dr Hynd Bouhia - الدكتورة هند بوهيا - YouTube Did you know that horses can actually sense human emotions?  This incredible ability allows horse whisperers like Nadia Boersch to connect with both the horses and the women they empower in profound ways! Join Episode 93 of the Women's Empowerment Series with Dr Hynd and Nadia Boersch.  Nadia Boersch is an Entrepreneur, Brand & Marketing Strategist, International Speaker, and Female Leadership Enthusiast; and has a uniqueness through working with horses and empowering leaders through horses. Like many like-minded Entrepreneurs, Nadia is multi-passionate, and only works for and with companies that she is passionate about, because most of all she focuses on delivering results to people who are eager to make a difference in this world, to reinvent their business and to reinvent themselves. Nadia focuses on Female Leadership and why we need more (powerful) female leaders... This is why she works with horses to empower them. Female managers, entrepreneurs, and politicians are struggling to achieve their highest potential and kick ass in what they do. Together with my amazing co-trainers the horses, Nadia teaches her methodology "Leadership by Presence" Why horses? "They mirror our leadership style, our confidence, and our energy and give immediate, judgment-free feedback. It is the only methodology that exists, where leaders can actually practice their impact as leaders in REAL LIFE by the immediate feedback they receive from the horses." By supporting leaders in practicing their presence, natural authority, and charisma, they automatically increase their leadership skills and thus their ability to impact and (positively) impact masses. Join us for a fascinating conversation about how leaders are being empowered with horses. Meet Nadia Boersch: https://www.nadiaboersch.com/   / nadiaboersch   Empowerment Series, Professional Development, Equine Therapy, Business Coaching, Empowering Leaders, Brand Strategist, Goal Setting, Personal Growth, Passionate Work, Entrepreneurship, Entrepreneur, Female Leadership, Leadership Development, Business Strategy, Women in Business, Motivational Speaker, International Speaker, Women's Empowerment

This episode has themes of: Political viewpoints, identity politics, government overreach, censorship, corruption, nihilism, WEF, The Great Reset, Sovereignty, mindset, brainwashing and "Team Canada".My guest is non-other than the fabulous Karla Treadway who is a business coach, Marketing Strategist, founder of the The Sovereign CEO, the host of the Sovereign CEO podcast, and very good friend of mine. She is back on the elisa Unfiltered podcast for the 4th time today, you can check out her previous episode 151, 179, and 195.Learn more about her here: https://www.karlajoytreadway.com/Listen to her podcast here: https://podcasts.apple.com/ca/podcast/the-sovereign-ceo-with-karla-joy-treadway/id1616239766For all other links to all things Elisa Unfiltered please go to https://elisaunfilteredcoaching.com

This week on the KORE Women Podcast, Dr. Summer Watson welcomes Hanan Harb Sahourieh, who is a writer, consultant, and Learning & Marketing Strategist with 20 years of experience in reshaping workplace culture. Drawing inspiration from classic workplace comedies like 9 to 5 and Office Space, Hanan uses humor and heart to explore how we can create more inclusive, empowering, and human-centered work environments. Her new book, Everybody, Be Cool!, brings leadership and personal growth tools to everyone—not just those in the corner office. Tune in to discover how real change in the workplace starts with self-awareness, authenticity, and yes, a little humor. You can follow Hanan Harb Sahourieh on: LinkedIn at: Hanan Harb Sahourieh, on IG at: hanan.everybody.be.cool and at: www.everybody-be-cool.com Thank you for taking the time to listen to the KORE Women podcast and being a part of the KORE Women experience. You can listen to The KORE Women podcast on your favorite podcast directory - Pandora, iHeartRadio, Apple Podcast, Google Podcast, YouTube, Spotify, Stitcher, Podbean, JioSaavn, Amazon and at: www.KOREWomen.com/podcast.  Please leave your comments and reviews about the podcast and check out KORE Women on Instagram, Twitter, and Facebook. You can also learn more about the host, Dr. Summer Watson and KORE Women at: www.korewomen.com You can also learn more about Dr. Summer Watson, MHS, PhD, KORE Women, LLC, the KORE Women podcast, and her Community Empowerment and Cross-Generational Consultation Services by going to: www.korewomen.com. Thank you for listening! Please share this podcast with your family and friends. #KOREWomenPodcast #EverybodyBeCool #WorkplaceCulture #LeadershipForAll #WomenInBusiness

Learn How to Develop Your Unique Advantage Point and Stand Out From Competitors In this episode of the Beyond Seven Figures podcast, I explore why having a Unique Selling Proposition (USP) is no longer enough to differentiate your business in today's competitive marketplace. I'm joined by my long-time business partner and coach, Tom Trush, to discuss the superior strategy of developing a Unique Advantage Point (UAP) - a powerful approach that focuses on the specific advantages you provide to customers rather than just being different. We reveal practical strategies for creating a UAP that makes you the obvious choice for clients, commands premium pricing, and eliminates apples-to-apples comparisons with competitors. Guest: Tom TrushGuest Bio: Business Coach at Predictable Profits, Marketing Strategist, and former Journalist KEY TAKEAWAYS: Competition extends beyond your industry - you're competing for your customer's dollar against all alternatives. USPs only tell how you're different; UAPs demonstrate specific customer advantages of working with you. Businesses without clear differentiation end up competing solely on price. Create proprietary processes with unique names to make services tangible and inimitable. Use data-backed claims about client results to establish powerful market differentiation. Leverage third-party credibility markers like media recognition and "highest-rated" status. Implement strong, unconventional guarantees to attract better clients while reducing refunds. Display your UAP prominently in all marketing materials for quick prospect recognition. Growing your business is hard, but it doesn't have to be. In this podcast, we will be discussing top level strategies for both growing and expanding your business beyond seven figures. The show will feature a mix of pure content and expert interviews to present key concepts and fundamental topics in a variety of different formats. We believe that this format will enable our listeners to learn the most from the show, implement more in their businesses, and get real value out of the podcast. Enjoy the show. Please remember to rate, review and subscribe to the podcast so you don't miss any future episodes. Your support and reviews are important and help us to grow and improve the show. Follow Charles Gaudet and Predictable Profits on Social Media: |Facebook: facebook.com/PredictableProfits Instagram: instagram.com/predictableprofits Twitter: twitter.com/charlesgaudet LinkedIn: linkedin.com/in/charlesgaudet Visit Charles Gaudet's Wesbites: www.PredictableProfits.com

“What you don't change, you choose.” Carol Kabaale Top Five Tips For Running Purpose Driven Facebook Ad Campaigns That Convert 1. Have a Tried and Tested Offer2. Craft Effective Messaging3. Define a Clear Campaign Purpose4. Manage Advertising Budgets Wisely5. Invest in Yourself TIME STAMP SUMMARY03:05 The importance of validating an offer05:14 How to create authentic, personal-sounding ads12:13 Realistic expectations for ad spending16:41 Carol's quiz and its purpose Where to find Carol?Website                              https://carolkabaale.com/about/                                                 https://carolkabaale.com/quiz LinkedIn                             https://za.linkedin.com/in/carolkabaale  Carol Kabaale Bio Carol Kabaale is a Facebook Ads and Marketing Strategist who helps female entrepreneurs simplify their marketing and grow their businesses through strategic, cost-effective Meta ad campaigns. With 8 years of experience working with small budgets, Carol specializes in helping entrepreneurs build authentic connections with their audience, generate leads, and achieve sustainable growth. Carol loves her Boston Terrier - Charlie & her husband Joel, a crisp Chardonnay and Pizza. In fact, all carbs are great!

Meet Sarah Noel Block, your Marketing Strategist friend. Sarah has rocked the content world for 16 years. She's supported big shots like apartments.com and Prudential, but her heart lies with small teams. As the creator of the StrategicSpark Workshop, the StrategicStory, and Tiny Marketing Framework, she's a master at helping tiny teams achieve big results. With an award-winning content platform under her belt and featured in Entrepreneur, Forbes, and Thrive, Sarah knows her stuff. Catch her speaking at conferences and dazzling audiences with her wisdom. She's like that favorite teacher who makes learning fun and impactful. Let Sarah guide your marketing journey and unlock the secrets to success.00:00 - 00:27 "The basis of the framework is streamline, systematize, automate, and outsource. So what we're talking about today is the streamline part of it, which is the lean marketing engine. So we'll get into that later, but systematize is, can you build templates around this? Can you create automations around this? Can you use AI for pieces of it? What can we use as an anchor that we can repurpose?” — Sarah Noel Block00:28 - 00:46 Welcome to Peppershock Media's Marketing Expedition Podcast00:47 - 01:34 Sarah's Background01:35 - 08:10 Marketing Essentials Moment: Developing Effective Creative Ads08:11 - 10:57 Welcome to the show, Sarah!10:58 - 12:18 The Lean Marketing System12:19 - 18:52 Implementing AI in Marketing18:53 - 22:31 Success Stories from the Lean Marketing Engine22:32 - 25:09 Understanding Gateway Offers25:10 - 28:16 The Importance of Client Fit28:17 - 29:16 Hello Audio is the best format for creating a connection between you and your audience and allows them to access your zone of genius at the click of a button.29:17 - 31:49 Building Trust with Clients31:50 - 33:12 Setting Expectations for Marketing33:13 - 38:53 The Role of Collaboration in Marketing38:54 - 39:33 Listen to the Tiny Marketing Podcast and Reach out to Sarah (https://www.sarahnoelblock.com/)39:34 - 40:58 Thank you so much, Sarah! Share this podcast, give us a review, and enjoy your marketing journey!40:59 - 41:45 Join the Marketing Expedition Community today! Like what you hear, but need more information?Meet with Rhea Allen#TinyMarketing #TinyMarketingPodcast #LeanMarketingSystem #AI #AIMarketingTools #MarketingEssentialsMoment #CreativeAds #GatewayOffers #BuildingTrust #Collaboration #FreshMarketingStrategy #MarketingTips Hosted on Acast. See acast.com/privacy for more information.

What if the success you've been chasing isn't actually the thing that will make you feel fulfilled? In this conversation, Scott Joseph—entrepreneur, marketing powerhouse, and mastermind creator—reveals how he built multiple high-growth businesses, only to realize that true success meant something entirely different. We explore the unexpected pivot that led him to create Me Plus Ultra, an elite mastermind designed for top performers to build powerful networks and game-changing opportunities. Scott also shares the behind-the-scenes story of Business Bourbon & Cigars, a mastermind event that started as a casual virtual meet-up and turned into an industry phenomenon. If you've ever wondered how to turn relationships into real opportunities, sell without selling, and build a business that truly works for you, this conversation is for you. EPISODE LINKS:

If you're an aspiring author or a seasoned writer looking to amplify your reach, then you need a book marketing strategist to guide you. In this episode, we sit down with Valerie Morris, a leading expert in author marketing, to uncover the essential tactics for turning your book into a powerful business asset.From book publicity to book sales strategy, Valerie shares insider tips on how to position yourself as an authority in your niche while maximizing book exposure. We discuss effective book promotion techniques, the power of publishing marketing, and why every author should embrace digital marketing for authors to stay competitive in today's landscape.Whether you're new to content marketing for books or looking for innovative book advertising strategies, this episode provides actionable insights to make your book a long-term asset. We also explore book marketing strategy beyond launch day, helping authors generate sustained book sales and visibility.Valerie's expertise in book marketing helps authors avoid common pitfalls, from ineffective marketing approaches to poor launch planning. Whether you're self-publishing or working with a traditional publisher, these marketing insights will help you get your book in front of the right audience.

What if growing your business wasn't a constant struggle? In this episode, I share a surprising pivot in my journey—one I never saw coming. After years of focusing on coaching and building my academy, an unexpected door opened, leading me into an entirely new space. I wasn't looking for it, but I couldn't ignore it. Could you be missing your own open door because you're too focused on what you think your business should be? Tune in to hear how I discovered my own blue ocean of opportunity and why it might be time for you to shift your focus too. EPISODE LINKS:

Priscilla Hansen Mahoney, founder of Blazing Trails Coaching, joins the podcast to share her inspiring journey of breaking barriers in male-dominated industries and empowering business owners in the trades to build businesses that align with their dreams. With over 20 years of experience in leadership, process management, and team building, Priscilla has helped countless companies elevate their plans, profits, and people. In this episode, she dives into the challenges women face in male-dominated fields, the power of brave conversations, and actionable strategies for fostering inclusive and high-performing teams. Whether you're an entrepreneur, leader, or professional navigating systemic challenges, this episode is packed with insights and inspiration to help you thrive. EPISODE LINKS:

AI has the potential to tackle some of the world's toughest problems, from climate change to healthcare and beyond, but its impact depends on how we choose to use it. The key isn't just developing smarter algorithms—it's ensuring they are applied ethically, equitably, and with a deep understanding of human needs. Technology alone won't fix broken systems, but when paired with thoughtful leadership and collaboration, it can amplify solutions at a scale we've never seen before. The real challenge isn't whether AI can help—it's whether we'll use it wisely enough to make a lasting difference. Rebecca Shaddix is the Head of Product Marketing, Customer Marketing, and Lifecycle Marketing for Garner Health and a seasoned marketing executive with a proven track record of driving significant revenue growth across various industries. As a Go-to-Market Strategist, she is deeply interested in and knowledgeable about the societal impacts of technology, particularly the role of AI in solving global issues and fostering diversity in the tech industry. Today, Rebecca talks about her excitement about the rapid pace of technological advancements and their potential to solve complex challenges. Stay tuned! Resources Garner Health: Doctor Quality Analytics Connect with Rebecca Shaddix on LinkedIn

When a terrifying moment turned Meg O'Neill's world upside down—her son falling out of a second-story window—she was forced to reevaluate everything: her priorities, her career, and how she approached life. In this powerful episode, Meg shares the story of that life-altering event, how she found resilience in the face of fear, and the profound ways it shaped her journey as a mother and business leader. Now a successful co-founder of The Intuitive Marketing Collective, Meg reveals how intuition has become the cornerstone of her approach to building thriving communities and helping entrepreneurs create authentic connections. If you've ever wondered how to balance life's chaos with purpose, this conversation will inspire and guide you. EPISODE LINKS:

In this episode, Bobbie Carlton, founder of Innovation Women, shares her journey from frustration to creating a movement that has helped thousands of women step into the spotlight as speakers. As a TEDx speaker and seasoned event host, Bobbie explains why public speaking is a game-changer for career and business success and how anyone—no matter their level of experience—can start building their presence on stage. From practical tips for finding speaking opportunities to the incredible benefits of amplifying your voice, this episode is packed with insights for entrepreneurs, leaders, and anyone ready to claim their space as an expert. EPISODE LINKS:

In this episode, Dolores Hirschmann, internationally recognized strategist, speaker, and founder of Masters in Clarity, shares her inspiring journey of scaling businesses and turning bold ideas into extraordinary success. From her early days as a TEDx organizer to helping service professionals and entrepreneurs position themselves as thought leaders, Dolores reveals the power of clarity, trust-building, and creating sustainable growth. She discusses how she scaled one of her companies to multiple 8 figures after selling it to Pete Vargas and Grant Cardone, and provides actionable insights on overcoming challenges, embracing intuition, and building a legacy-driven business. Whether you're an entrepreneur looking to scale or a coach seeking clarity, this episode is packed with transformative lessons you don't want to miss. EPISODE LINKS:

What if your money struggles have less to do with numbers and more to do with emotions? In this episode, Financial Dignity®️ Coach Christine Luken shares her journey from financial rock bottom to helping high-earners eliminate debt, grow their wealth, and transform their relationship with money. Discover how to untangle the emotional traps that keep you stuck, create a solid financial safety net, and finally let your money support your happiness. EPISODE LINKS:

Brittni Schroeder is a business coach and marketing strategist who guides coaches to automate their businesses, establish systems, develop effective funnels, and increase their earnings to six figures and more.She shares her knowledge on how to make business operations automatic and create funnels that really work. She focuses on building systems that save time and keep you from feeling too tired, explaining the smart steps that help her clients succeed.She tells us her personal stories about changing careers and how she applies her photography skills in her current role to capture emotions and visually teach marketing strategies. ‍‍ ‍‍ ‍‍ ‍‍ ‍‍Watch the next episode on YouTube 'A Candid Chat About Email Marketing Strategy with Brittni Schroeder' (releases January 29th)‍‍ ‍‍ ‍‍ ‍‍ ‍‍ ‍‍ ‍‍ ‍‍ ‍‍‍‍ ‍‍ ‍‍‍‍ ‍‍ ‍‍‍‍Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support! ‍‍ ‍‍ ‍‍‍‍ ‍‍ ‍‍Kwadwo [QUĀY.jo] Sampany-Kessie's Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business's YouTube ChannelBrittni's Links:Connect with Brittni on Facebook, Instagram or LinkedInGet her High Converting Sales Funnel Guide now!

Download Chris's FREE E-Book on “How To Find Ultra High Net Worth Clients" from https://UHNWC.com/   Crystal Lee Butler, MBA (https://crystalmarketingsolutions.com/), is the founder and marketing strategist behind Crystal Marketing Solutions (CMS), a premier financial advisor marketing agency that delivers done-for-you marketing services dedicated specifically to independent financial advisors and small advisory firms. With two decades of experience, CMS excels in developing personalized, compliance-friendly marketing strategies that streamline and execute all aspects of their clients' marketing ecosystem. In this episode, Crystal and Chris discuss: 1. Growing Your Practice with Consistent Marketing 2. How to Create High-Impact Content Without Overwhelm 3. How to Leverage Publications to Boost Your Authority 4. Using Client Success Stories to Attract More Business LinkedIn: https://www.linkedin.com/in/crystallbutler/  Website: https://crystalmarketingsolutions.com/  Facebook: facebook.com/crystalmarketingsolutions X (formerly Twitter): x.com/crystallbutler Maximize your marketing, close more clients, and amplify your AUM by following us on:  Instagram:  https://instagram.com/ultrahighnetworthclients  TikTok: https://tiktok.com/ultrahighnetworthclients  YouTube: https://www.youtube.com/@uhnwc Facebook: https://www.facebook.com/UHNWCPodcast  Twitter: https://twitter.com/uhnwcpodcast  iTunes:  https://podcasts.apple.com/au/podcast/ultra-high-net-worth-clients-with-chris-brodhead/id1569041400 Spotify: https://open.spotify.com/show/4Guqegm2CVqkcEfMSLPEDr Website: https://uhnwc.com  Work with us: https://famousfounder.com/fa  DISCLAIMER: This content is provided by Chris Brodhead for the general public and general information purposes only. This content is not considered to be an offer to buy or sell any securities or investments. Investing involves the risk of loss and an investor should be prepared to bear potential losses. Investment should only be made after thorough review with your investment advisor considering all factors including personal goals, needs and risk tolerance. 

What if the biggest challenges in your life were actually the keys to unlocking your greatest potential? In this episode, Gabby Demac, a former biomedical engineer turned thriving real estate investor, shares her extraordinary journey of resilience, self-discovery, and reinvention after facing life-changing moments. Join us as Gabby dives into the pivotal decisions and personal transformations that shaped her path, inspiring listeners to rethink what's possible in their own lives. EPISODE LINKS:

I learned something about the Instagram algorithm that I didn't know before, and it's going to BLOW YOUR MIND. Not only that, but once you see it, you can't unsee it, and it's going to completely change the relationship you have with your growth potential on the app. This may change things for the better for some of you... but for others, it may mean you might never actually grow. But at least now you'll understand WHY. EPISODE LINKS:

Are you unknowingly feeding the very system that's holding you back? In this episode, Sarah Jenks dives deep into the subtle, everyday ways we reinforce the patriarchy without even realizing it. From self-doubt to shrinking ourselves to fit societal expectations, Sarah shares eye-opening insights about the patterns keeping women stuck. If you've ever felt the tension between who you are and who the world expects you to be, this conversation will leave you questioning everything. EPISODE LINKS:

In today's episode, you get to hear Courtney's story of starting her business PLUS so many awesome 2025 social media marketing tips for small business owners like you! READ MORE HEREHere's Courtney's info:WebsiteFacebook InstagramLinkedInYouTube