POPULARITY
Why Dee moved from Hawaii to Wisconsin (:50)How she got started in paid search (4:00)What keeps her interested in the industry (6:05)What she loves about digital and some pain points (7:15)What was the PPC landscape when she started (8:58)What she sees changing in the near future (11:45)Personal approach to client management (13:35)Dee’s specializations (19:20)What she likes about Granular (24:10)
This week on the PRmoment podcast, in the latest of our life stories series, I interview Dee Gibbs, founder of Liberty Communications.Dee founded Liberty Communications 21 years ago. Liberty is an independent PR firm, specialising in Tech PR. It has a turnover of £2.5m, approximately 25 people and offices in London and San Francisco.Here is a flavour of what Dee and I discussed:[00:01:20] Why, after working in-house for 15 years, Dee decided to start up her own firm.[00:04:17] Why, at launch, the agency name Liberty was chosen as a reflection of what she hoped the business would give her. [00:04:25] Dee tells us where she thinks PR tend to get things wrong from a client perspective. [00:05:47] Dee tells us what it is that she enjoys about owning her own business.[00:07:24] How Dee now runs Liberty from Portugal alongside her UK based management team. [00:09:33] Having run Liberty through multiple recessions Dee tells us how she managed the business through those tough times.[00:09:52] Dee talks through the downsides to running your own business. [00:10:20] Why running your own business can be a very lonely.[00:11:39] Why employers should never forget that it's a serious business employing people.[00:15:21] Dee talks us through the unsuccessful merger of Liberty into a marketing firm and subsequent reverse merger. [00:18:26] Why Dee has not tried to diversify Liberty out of its technology routes.[00:22:53] Dee discusses whether there a sweet spot of how long an agency and client should work together.[00:24:56] Why Dee isn't a big fan of PR people![00:26:51] Why Dee has never sold Liberty, despite being approached.
Dee Murthy (@deemurthy) is a successful entrepreneur and the founder of multiple fashion brands including Menlo House, Five Four, Young & Reckless, New Republic and Grandac. Dee started the brand Five Four while still in college at USC with his best friend and business partner Andres Izquieta and has watched the business both evolve and massively succeed over the past fifteen years. Recently, in an effort to better connect with his customers and ultimately save his company $10 million in marketing spends, Dee has dove into the world of digital influencer, launching both a successful podcast, Group Chat and vlog, Life of Dee.Dee and Justine met in 2010, through a mutual friend and naturally both outgoing individuals, they have continued to watch their worlds collide ever since. An energetic, happy-go-lucky, welcoming person, Dee is the ultimate connector and common link behind so many great relationships and friendships.In this episode, Justine and Dee discuss Dee's journey as an entrepreneur, the true keys behind being able to cultivate such good relationships and what it takes to succeed and stay up with the culture in 2018.Thank you for listening! Please be sure to subscribe and download so you know when the next episode is coming and also be sure to rate and review Show Me Your Friends on Apple Podcasts here: http://bit.ly/showmeyourfriendspodcastSHOW NOTES4:10 Why Dee is trying to be a social influencer 6:20 Why people are more able to relate to him over a celebrity influencer9:00 Why he’s so forthcoming with information on how he’s succeeded13:45 How he empowers the people who work for him15:25 Where he got the idea to launch a subscription service16:15 $15 million in first year // Menlo Club story18:23 His business vs. major retailers and how they’ve evolved 22:35 How Dee and Justine met28:19 How does Dee know everyone?35:45 Doing business with best friendW37:35 hitting rock bottom in business38:30 Launching Y&R with drama 40:55 On investing47:11 Dealing with racism or discrimination in fashion and as a business owner51:25 On staying up to date with the “culture.” 55:30 How he balances running multiple business, a family, being an influencer etc.1:04:30 Why he thinks we are in the world where you have to do everything now1:05:53 Top quality Dee looks for in a friend1:08:15 On bringing the right people around 1:10:32 Where he gets the courage to chase all of these goals
Dee's 65 mile round the Island walking challenge Reaching the age of 60 is a milestone and as Dee approaches her 60th Birthday she has decided to mark the occasion by walking a massive 65 miles round the Island in one go on the 30th April 2016. What we will tell you about in this episode: What the challenge is all about. Why Dee has decided to undertake the challenge. Dee's fundraising target of £6,000. The charities Dee is supporting. Dee's tips when out walking on the Island. Why you should enjoy the pace of life on the Island and take your time to enjoy the beautiful surroundings. Dee's top tip for visitors. In the News This week in the news Tony tells us about another returning festival in 2016, Riverfest on the 21st of May. Ali has some more Bake Off News, hot on the heels of Mary Berry's visits to the Isle of Wight Great British Bake off winner Nadiya Hussain booked to attend this years Garlic Festival on the 20th August 2016. Upcoming Events East Cowes Business Association Family Fun Day to celebrate St George's Day - 11am - 3:30pm. 12 Noon children's fancy dress parade and competition with great prizes, and at 1pm a shield decorating competition for the kids, as well as coconut shy, swing boats and other entertainment. Links you may find helpful Isle Walk for Miles Justgiving Page Dee Becker Website Isle Walk for Miles Facebook Page Isle of Wight Ramblers Level, Ryde Earl Mountbatten Hospice My New Hair Look Good Feel Better Hovertravel Garlic Festival Riverfest
Mynock Squadron Podcast is here again! Hosts Ryan Farmer and Dee Yun discuss Worlds 2015 with one of only 3 people to make the Top 16 cut three years in a row...Dallas Parker! Topics of this episode include: -How did the Mynocks do at Worlds? -Deep intellectual conversations on the Top 16 lists. -Tie Fighters and You: A walkthrough with Dallas Parker -Crackshot, Draw Their Fire, and Engine Upgrade discussion. -Why Dee is so smug. And SO MUCH MORE! Grab a Salacious Crumb to snuggle and enjoy the ride. FLY BETTER!