Getting Granular

Meet Rachael (00:23): Rachael shares a bit about herself, her love for outdoor activities, and her unhealthy number of houseplants.How She Found PPC (02:27): Rachael details how she fell into paid search while interning during college and unexpectedly became responsible for an entire company's PPC efforts at just 19 years old.Why PPC? (06:34): Discussing why she stuck with PPC, Rachael explains the value of having a specialized skill set in marketing, the blend of creativity and data-driven strategy, and how she enjoys working in the field.The Importance of Specialization (07:50): Chris and Rachael discuss the advantage of developing hard skills over being a generalist in marketing.Past PPC Experience (11:57): Rachael shares her experience working with B2B clients, including industrial manufacturing companies, and her time managing Amazon advertising campaigns.Rachael's Wildest Job Story (14:15): Before PPC, Rachael worked at a Christmas-themed petting zoo and amusement park—where she did everything from cleaning barns to getting bitten by a woodchuck.Life at Granular (20:30): Rachael talks about what she enjoys most about working at Granular, including the diverse client portfolio, collaborative culture, and strong team dynamic.Her Approach to PPC (22:38): Rachael shares her PPC philosophy: setting up accounts in a structured and organized way from the start, taking ownership of client relationships, and maintaining a high standard of work.The Future of PPC (26:42): A discussion about automation, AI, and the evolving challenges of paid media, including concerns about losing control over key account functions.Final Words of Wisdom (28:58): Rachael's advice: never be afraid to ask questions and continue learning—don't let the fear of feeling “dumb” stop you from growing.

Introduction (00:01): Host Chris Cesar welcomes listeners and introduces guest Kelsea Smart, a Paid Media Manager at Granular.Meet Kelsea (00:23): Kelsea shares her background as a native Floridian, her love for boating, snorkeling, and cats, and a surprising personal story about surviving a sinking boat in the Florida Keys.Journey to Paid Media (11:57): Kelsea explains her path from working in a full-service advertising agency to focusing solely on PPC at Granular. She shares her passion for digital media and the desire to deepen her expertise in paid media.Paid Media Then vs. Now (17:32): A discussion about how AI and machine learning have reshaped the industry since Kelsea began her career, alongside the rise of immersive ad formats and short-form video content.Why She Loves Paid Media (22:09): Kelsea emphasizes the satisfaction of driving measurable results for clients and the impact of her work on business growth.Granular's Culture (23:13): Kelsea reflects on the collaborative and innovative environment at Granular, highlighting the team's focus on learning, independence, and pushing boundaries in digital marketing.The Future of Paid Media (25:38): Chris and Kelsea dive into the potential of AI in advertising, the rise of immersive ad formats, and the challenges small businesses face in an increasingly competitive digital landscape.Final Words of Wisdom (28:10): Kelsea advises listeners to trust their instincts, drawing from her personal experiences and professional journey.Wrap-Up (29:14): Chris thanks Kelsea for braving the cold Wisconsin weather and wraps up the episode with a call to subscribe for more PPC tips and insights.

Introduction (00:01): Host Chris Cesar introduces the podcast, welcoming listeners to this episode featuring Sarah Christiaansen.Meet Sarah (00:23): Chris introduces Sarah, who shares a little about her life in Los Angeles, her love for hiking and her cats, and how she found her way to Granular.From Design to Paid Media (02:21): Sarah discusses her early days in digital marketing, starting with freelance design work and eventually moving into paid media as she grew curious about how ads work.PPC in Motion (05:08): Sarah shares insights on the shifting PPC landscape, including major changes she's noticed, such as clients' decreased interest in advertising on Twitter (now X).Why She Loves Paid Media (07:50): For Sarah, a successful campaign that converts feels incredibly satisfying. She talks about the unique rewards of managing targeted campaigns that hit the mark.Design Meets Data (09:15): Sarah explains how her background in design still comes into play, whether she's adjusting ad visuals or helping make reports more engaging.Granular's Team Culture (11:16): Sarah reflects on her experience working at Granular, highlighting the team's supportive environment and the camaraderie among colleagues.Managing Clients with Clarity (18:17): Sarah explains her “client-by-client” approach, balancing open communication with expertise to keep clients informed and campaigns successful.AI in Paid Media: Opportunities and Caution (23:19): Sarah discusses her mixed feelings about AI in digital advertising. While helpful in creating copy, AI can sometimes limit advertisers' control over targeting.The Future of PPC (27:58): Chris and Sarah dive into the potential future of PPC, considering everything from automation to Google's evolving role in the field.Final Words of Wisdom (30:22): Sarah's advice? Always double-check your settings, be kind to animals, and get a good night's sleep.

Introduction to Getting Granular (00:01): Overview of the podcast and introduction of the host, Chris Cesar, Senior Manager of Paid Media at Granular.Meet Tim Reed (00:25): Chris introduces Tim, who provides background on his 5-6 years in the industry, emphasizing e-commerce and Amazon advertising.Tim's Path to Digital Marketing (01:16): Tim describes his journey from undecided college student to digital marketer, sharing his interest in the psychology behind PPC and client relationships.PPC Landscape: Then and Now (03:41): Discussion on the early days of Tim's career, with fewer platforms and simpler strategies, compared to today's automation and expanded platforms like TikTok and Amazon.Favorite Aspects of PPC (05:19): Tim highlights his enjoyment of data-driven strategies, learning from diverse client industries, and the dynamic nature of PPC.Specializations and Role at Granular (10:00): Tim elaborates on his expertise in Amazon and Google Ads, his transition to Granular, and the growth opportunities the agency has provided.Personal Approach to Client Management (20:39): Emphasis on understanding clients' individual needs, setting clear goals, and adapting communication styles to different personalities.Future of PPC (36:39): Tim shares his outlook on AI and automation in PPC, considering both the opportunities and challenges they present for the industry.Words of Wisdom (41:11): Tim's closing advice to always keep learning, adapt to new technologies, and improve communication skills as a cornerstone of professional growth.

Welcome to Getting Granular (00:01): Introduction to the podcast's focus on digital marketing trends, best practices, and PPC insights.Host and Guest Introduction (00:25): Chris Caesar, Senior Manager of Paid Media at Granular, introduces guest Jeannot, a Manager of Paid Media.Jeannot's Background (00:37): Discussion on Jeannot's roots, his move to North Carolina, and eventual return to Milwaukee to join Granular.Entering PPC and Digital Marketing (02:15): Jeannot shares his entry into PPC, highlighting the transition from manual strategies to automation.Specialization and Client Management at Granular (03:50): Focus on Jeannot's role in managing client portfolios and his specialization in e-commerce PPC.Career Journey and PPC Evolution (05:19): Jeannot recounts his career path and observations on the changing landscape of PPC.Automation's Impact on PPC (09:52): Discussion on the shift towards automation and machine learning in PPC, and transitioning from Universal Analytics to GA4.Client Management Philosophy (19:13): Jeannot emphasizes the importance of being proactive, transparent, and adaptable with clients.Predictions on the Future of PPC (26:02): Insights into the potential for increased automation and AI in PPC, alongside concerns over decreasing manager control.Personal Growth and Hobbies (33:07): Jeannot talks about the value of continuous improvement and shares his interest in music as a personal growth area.Closing Thoughts (35:29): Recap of the conversation, appreciation for Jeannot's insights, and an invitation for listener engagement.

Get to know Lauren in 139 seconds (00:24)Lauren's journey from environmental monitors to automotive and industrial manufacturing sectors. (02:05 - 02:41)Interest in PPC sparked during college through marketing programs. (02:41 - 03:49)Evolution of PPC strategies from manual CPC to automation and data-driven approaches. (03:49 - 05:53)Lauren's use of AI tools like ChatGPT and BERT for productivity and troubleshooting. (05:53 - 07:46)Importance of organization, clear communication, and adaptability in PPC management. (07:46 - 12:09)Lauren's expertise in B2B and e-commerce PPC strategies. (12:09 - 15:05)Speculation on the impact of AI on PPC strategies and the digital marketing landscape. (15:05 - 18:53)Balancing excitement and concerns about technological advancements in PPC. (18:53 - 23:53)Email us at info@GranularMarketing.comFollow us on Facebook  and Instagram

What are we talking about today? (00:46)What is Meta Business Manager? (02:05)Why do you NEED Meta Business Manager (03:51)How to check and see if you have Meta Business Manager setup (07:35)HORROR Story #1 of not having a Business Manager setup (10:16)What to do if your page is owned by someone may not know or you can not contact (14:14)Chris's shameless plug for LinkedIn Business Manager (16:00)HORROR Story #2 of not having a Business Manager setup (16:20)HORROR Story #3 of not having a Business Manager setup (18:10)Final thoughts on Meta Business Manager (19:11)Video Referenced: How to move your personal ad account into Meta (Facebook) Business ManagerEmail us at info@granularmarketing.comFollow us on Facebook and Instagram 

How this thought experiment came to be (01:24)The thought experiment setup (07:23)TL:DL - setup summary (11:00)Learnings from the setup (11:25)Ads are being served (15:00)Week 1 - feels oh so right (17:57)Week 2 - it starts to get spicy (20:12)Week 3  - the wheels are now off the bus (26:40)Wrapping up the takeaways (31:50)Email us at info@GranularMarketing.comFollow us on Facebook and Instagram

Get to know Megan in 107 seconds (1:53)Poli Sci? Nah. PPC? Yes, please. (3:40)The selling points of making PPC a career (4:44)Where PPC was when Megan got her start (6:50)What brought Megan to Granular (8:17)The Granular difference and culture (10:11)Megan's method to client relationships (13:00)To the future! Where Megan thinks PPC is going (15:40)Bonus: a quick philosophy lesson (18:40)Email us at info@GranularMarketing.comFollow us on Facebook  and Instagram

What makes up Programmatic audio  (01:37)How is it different than a traditional radio buy (02:21)Podcasts - a special snowflake (03:22)Examples within the world we live (04:47)Positives of advertising on a podcast (06:01)Downsides to advertising on a podcast (09:06)A peak inside podcast targeting and purchase options (10:12)Positives of Programmatic audio (14:41)Why you may not want to use Programmatic audio (22:04)Final thoughts! (25:23) New to Programmatic? Check out our primer episodeEmail us at info@GranularMarketing.comFollow us on Facebook

Geofencing vs. geoframing vs. geotargetingWhat is geofencing? (01:28)What is geoframing? (03:11)What is geotargeting (display)? (04:17)Real-world examples (04:46)The Pros of each tactic (09:01)The challenges of each tactic (11:43)Episode wrap-up (14:55)New to Programmatic? Check out our primer episodeEmail us at info@GranularMarketing.comFollow us on Facebook

What is Programmatic OOH? (00:50)Is OOH suited for certain industries? And examples of where to best utilize OOH  (02:49)In's and out of the alternative OOH channels (04:32)The less common channels (05:15)The benefits of leveraging Programmatic OOH Advertisement (06:18)Potential downsides of OOH Advertising (10:07)The final takeaway (12:56)New to Programmatic? Check out our primer episodeEmail us at info@GranularMarketing.comFollow us on Facebook

A high-level look at what is a KPI (01:17)The KPIs of OTT & CTV (03:39)The main KPIs of audio (09:41)The main KPIs of display & native (12:36)The main takeaway (13:54)New to Programmatic? Check out our primer episodeEmail us at info@GranularMarketing.comFollow us on Facebook

The basics of CTV and OTT (01:25)Real-world examples of CTV and OTT (03:12)How cost and placements help drive your video advertisement marketing plans (04:13)Gauging performance and KPI's (06:30)Placement Strategy (08:14)Direct vs Trade Desk (9:30)What are the pros of CTV & OTT (10:30)Potential downsides to CTV & OTT (15:55)How does Traditional TV advertisement work within Programmatic (19:58)TL;DL - closing thoughts and the main takeaway (21:58)New to Programmatic? Check out our primer episodeEmail us at info@GranularMarketing.comFollow us on Facebook

So you wanna be like Mike? Cool. Lucky for you we are here to show ya how in an easy 10-step process. Step 1 - Meet Mike (01:13)Step 2 - Explore how to travel from journalism to a paid search career (04:13)Step 3 - View the paid search landscape through Mike's eyes (09:31)Step 4 - Allow someone named “Chris” to validate your views (12:32)Step 5 - Accept the Ch, ch, ch, ch, chan-ges (13:41)Step 6 - Start to focus your skills and area of interest (15:18)Step 7 - Learn Mike's personal approach to account management and client relations (20:26)Step 8 - Find your way to Granular! (24:27)Step 9 - Look into the eyes of the future of PPC (30:32)Step 10 - Like, subscribe, and follow the Getting Granular podcast

The ABCs of landing pages (00:43)Examples of where having a landing page strategy would be a great idea (01:21)The benefits of building a landing page for you and the user (06:12)Higher quality scoreDrive focus to specific information Flexibility to optimize & test the page(s)Finding the perfect balance when creating lead form fill (13:40)Rounding out the pro's of having a custom landing page strategy (17:29)The flip-side of the coin: What may be some of the downsides to a custom landing page strategy (21:10)The final take with MacKenzie (25:04) 

How Aislinn went from the ballet barre to becoming a PPC expert (02:39)So why did PPC catch Aislinn's eye as a career path  (05:47)Flashback! What the PPC landscape was like when Aislinn started her career, what's changed over the last few years (07:51)Aislinn's specialties, and the skills that help her succeed (12:50)Tik Tok! (18:30)Aislinn touches on her approach to client relationships and strategy (19:10)Circling back to the start, what brought Aislinn to Granular (22:13)The dog that offended Chris. And yes, she is a cutie. (25:40)What Aislinn thinks THE FUTURE holds for PPC (26:15)Closing thoughts (30:19)

The big question - is your business a good fit for advertising on Facebook? (03:00)Prospective on the B2B marketing funnel (06:04)Don't forget the creative (08:49)What does using Facebook correctly look like? (10:44)Audience retargeting (12:44)Lookalike audiences (15:20)Website visitors retargeting (17:00)The LinkedIn hack (18:11)Interest-based targeting (20:30)The Pros & Cons (22:34)

How Mark got started on his PPC path (02:19)HubSpot's utilization within the paid search world (06:21)Hear how a one-off work opportunity becomes a legitimate career path (10:55)Mark touches on his quarantine hobby, makes a plug for his Instagram, and draws a connection between paid search and those hobbies (13:13)Chris is that guy (17:30)What the PPC landscape was like when Mark started (17:59)Marks take on the evolution of paid media and privacy changes happening (20:58)Chris & Mark talk about the principle of tracking (22:58)Mark's specialties (25:00)Mark touches on his personal approach to client relationships and strategy (29:41)How Mark went from flying solo at networking events to working at Granular and what he likes about working here (32:09)What the future of PPC looks like through Mark's eyes (44:05)

How Meagan got started in the industry (1:27)Why she is interested in paid search (2:57)What the PPC landscape was like when she started (4:00)Her take on the future of PPC(6:57)Her personal approach to client relationships and strategy (9:36)Meagan's specialties (14:00)What brought her to Granular and what she likes about working here (17:50)

What is programmatic advertising (1:30)What is OTT & CTV and what are the differences (2:05)Geofencing and iOS updates (4:09)Who should use programmatic (6:10)Examples of how to target effectively (7:49)3rd party data providers (12:22)How to use data to meet goals (15:14)

How Jordon started Granular (1:11)Why he got interested in PPC (12:58)What the landscape was when he started (17:28)Thoughts on automation (20:05)Changes to the landscape since he started (22:22)Prediction on future changes in PPC (25:51)Is the end of the keyword near? (30:34)His personal approach to account management (35:05)Success with new platforms and rolling them out to clients (38:20)Inspiration for the culture at Granular  (42:56)

Phasing out broad match modified (BMM) keywords (1:17)Google’s example of how things will change(2:24)The origination of BMM (4:12)Why they are phasing it out (8:21)What it means for advertisers (9:49)What you should do about it (12:35)Is Google being evil? (15:35)

Why Dave started Forever Lazy (2:15)How Fergie got a hold of a Forever Lazy Onesie (8:25)The progress of his businesses over the last 11+ years (10:37)Hooga's background and how it was founded (16:55)What led Dave to seek an agency partner (21:14)Why he chose Granular (26:06)The key to successful client relationships and partnerships (29:25)His philosophy going into 2021/2022 (35:05)COVID-19 impact on his businesses and outlook on 2021 and beyond (42:00)Dave’s advice to the inspiring entrepreneur (47:38)

Why Dee moved from Hawaii to Wisconsin (:50)How she got started in paid search (4:00)What keeps her interested in the industry (6:05)What she loves about digital and some pain points (7:15)What was the PPC landscape when she started (8:58)What she sees changing in the near future (11:45)Personal approach to client management (13:35)Dee’s specializations (19:20)What she likes about Granular (24:10)

What is a chatbot (3:00)How to set it up (4:10)Pros and cons of chatbot for lead gen campaigns (7:26)How to manage the leads from a chatbot (9:12)Challenges with implementation (14:33)Creative chatbots in action (21:40)

Overview of new policies (1:37)What is going to change (5:13)What you need to do now to prepare (9:56)What could this mean for the future for ads on Apple Apps (14:36)Will it hurt small businesses (16:46)ReferencesFull Page Facebook Ad Against AppleWired’s Nice Try, Facebook. iOS Changes Aren’t Bad for Small BusinessesBlog: How to Prepare Your Facebook Campaigns for Apple's iOS14 Update 

Emily’s role at Granular (:54)How the show Friends shaped her career path (5:04)What the PPC landscape was when she started (8:06)What has changed since she started in the field (12:20)Attempt to predict the future of paid search (13:08)Discuss her approach to client strategy and communication (15:59)Importance of data-driven decisions (19:54)Her specialization in social media (22:22)What brought her to Granular (24:57)What she likes most about working here (26:56)

Why is tagging and analytics so important? (2:24)What you are missing if you are not tagging and tracking (4:44)How and when to optimize based on the data  (8:29)How it can affect your bottom line (11:52)Three reasons businesses are not using tracking (21:46)How to educate yourself on GTM & GA (24:15)Actionable items that businesses can and should be tracking (38:27)Ways to set up Google Analytics (46:04)Importance of learning to use the data once implemented (50:52)Recap main takeaways (53:51)Helpful GTM/GA Resources:Google Analytics AcademyMeasure SchoolConversionXLAnalyticsManiaSimo AhavaLoves Data

Specific types of call tracking (1:40)Main benefits to using call tracking (3:38)How it works and how to set it up (4:40)Options for free call recording (7:12)Advanced use of call tracking (9:09)Discuss CallRail as a great platform (10:00)Touch on other services for tracking calls (16:06)

Steve’s tenure at Granular search (:59)What his role as VP entails (1:44)How Steve started working at Granular (3:15)How he got into the PPC industry (6:40)What got him hooked on PPC (11:10)His interest in search at a young shaping his career (16:34)Shares his approach to bringing on new clients (21:08)Approach to educating clients (25:54)What keeps him at Granular (32:40)

Retargeting vs. remarketing  (0:42)What exactly is retargeting (2:00)What is going on behind the scenes to allow it to happen (2:30)How the retargeting audience list is created (4:23)What is frequency capping and why you shouldn’t ignore it (7:20)Granular’s retargeting best practices (9:37)What are the types of retargeting ads we use (14:19)Compare and contrast third-party platforms vs. setting up natively (19:16)How Granular incorporates retargeting w/ Google Search (25:29)Share some advanced tactics YouTube (29:19)How to use engagement retargeting on social platforms (28:52)How to utilize landing page customizations with retargeting (35:23)Myths of retargeting (39:40)

Mike shares how he got started with PPC ( 2:44)Gives a little advice on self teaching PPC (6:08)How being able to use both sides of his brain is key to success with paid media (10:18)He reminisces on what PPC was like 10 years (13:57)Hypothesizes on the future of paid media (16:51)Talks about how devoting yourself to gaining knowledge is top priority for client strategy (21:40)He shares some wisdom he has gained over the last 10 years on what clients really want from a PPC Manager (25:47)He talks about his interest in marketing psychology and how it can improve your ad copy (33:23)What brought Mike to Granular and what he loves about the culture here even as a remote employee (34:59)

Granular’s approach to team communication and staying connected (1:51)Tools the team uses (5:15)How Granular was already set up for a remote environment (8:52)Onboarding a new employee during the Safer at Home order (10:35)Understanding COVID-19 impact on our clients and how we can take care of them (21:35)Maintaining the normal perks for employees (30:00)

Discuss Justin’s path to paid search (1:31)How his career journey impacted his PPC approach (7:47)What the PPC landscape looked like at the beginning of his career (10:24)His opinion on the future of the paid media (14:42)His personal approach to client relationship (19:36)The importance of using relevant data to make informed decisions (21:12)Insights on franchise level business and their unique challenges (26:52)

Anna’s background and introduction to PPC (1:13)What keeps her interested (2:55)How audience-based targeting will evolve in the industry (4:24)Her personal approach to paid media (6:44)Setting expectations with clients on ROI (8:13)Some insights based on her expertise in eCommerce and social media (9:19)Her favorite channels to work with (11:23)Her favorite aspect of Granular culture(12:53)

What you’ll learn in this episode of Getting Granular:Brittany’s background in digital and how she landed at Pabst Theater Group (PTG)The marketing mix at PTG and why digital is a major focus for themHow they approach marketing for each specific show and their processBrittany shares insight on search marketing and what they have learned running digital adsThe different strategies to target local and out of town audiencesBrittany’s thought on paid social media and how they use different platforms for each marketing goal

What you’ll learn in this episode of Getting Granular:Jeremy’s background in digital marketing and how he got into PPCHow he started with paid social media for his own businessJeremy’s take on the current state of paid media and audience targetingA little NBA and Milwaukee Bucks talk from the 2018-2019 season

What you'll learn in this episode: • How Ian started his career in blogging and video • The path Ian took to learn more about paid media • What the past, present, and future of paid media looks like • What keeps him engaged in the paid media field • How he maintains work life balance in the PPC space • His views on machine learning and AI coming into the field • Ian’s approach to client relations and how he handles reporting

What you’ll learn in this episode of Getting Granular: • How B2B companies can gain traction through paid social media • How paid social media can fit into the key attributes of a B2B strategy • How to research where your audience is on the internet • How to take advantage of targeting capabilities on social media platforms • How Facebook’s algorithms can impact a social media strategy • The types of content that work best for paid social media • How paid social media can help boost trade shows and other marketing efforts • How to measure campaigns and consider multi-touch attribution • How and why paid social media keeps your content alive for longer

What you’ll learn in this episode of Getting Granular: • MacKenzie’s background and how she started learning PPC • Why MacKenzie likes working in the PPC space and what keeps her motived • MacKenzie’s outlook on how paid digital media has progressed overtime • The future of paid digital media and how privacy policy can impact paid media • MacKenzie’s approach to balancing brand campaigns and shopping campaigns • How analytics and reporting factor in to building PPC accounts • Her specializations or unique skills in regards to managing paid media accounts • Unique challenges of marketing in the health care space • Facebook ads and the importance of remarketing strategies • What brought MacKenzie to Granular and her favorite aspects of working at Granular

What You’ll Learn in this Episode of Getting Granular: • What boosting a Facebook post means and when it should be used • What makes boosting different than running Facebook ads • The ad unit options available in Facebook ads, opposed to boosted posts • Where boosted posts are shown vs where Facebook ads are shown • The audience targeting options available between Facebook ads and boosted posts • How creative can be different between Facebook ads and boosted posts

What you’ll learn in this episode of Getting Granular: Chris' story of how we started his career in marketing How Chris fell into PPC and paid digital media What makes him love PPC and what keeps him interested in the field How early failures can turn into career guiding lessons How Chris sees the future of PPC and what the newest trends will be Chris' approach to reporting ROI and analytics to clients Chris' thoughts on onboarding new clients and improving established accounts What makes up a good B2B strategy What brought Chris to Granular and what he likes the most about Granular

What you’ll learn in this episode of Getting Granular: • Nate’s unique background in the food and service industry • How Nate and his team conducted the ideation of FreshFin • How FreshFin experimented with running their digital ads in-house • How FreshFin’s website and social media has built their brand • Nate’s decision to outsource digital ad management to Granular • Which digital channels have worked best for FreshFin, and why

SHOW NOTES What you’ll learn in this episode of Getting Granular: Jason’s story of how he started working in PPC – 1:00 What keeps Jason interested in PPC – 2:40 What did paid search look like 10 years ago – 4:00 What are the biggest trends in the future of PPC – 5:00 Jason’s thoughts on AI and machine learning in paid search - 6:00 How should marketer approach privacy concerns with paid media – 7:00 Jason’s approach to ROI and reporting - 8:00 Jason’s specializations and the verticals he’s passionate about – 10:00 What it’s like to work at Granular – 11:30

What you’ll learn in this episode of Getting Granular: Why there should be a conversation around geofencing – 2:00 The difference between geofencing and geotargeting – 3:30 How geotargeting actually works within Google, Bing, Facebook and other ad platforms – 5:00 Who is selling geofencing and how they are selling it – 6:40 Why geofencing is gaining traction in the market – 7:40 What companies we talk to are saying about agencies selling geofencing – 8:30 Capabilities of geofencing, fact or fiction – 10:00 Real world examples of geotargeting strategy – 14:00 How geofencing could be in violation of privacy laws – 17:00 Granular’s approach when a new client wants geofencing – 20:00 How Granular uses geotargeting for our clients – 23:30

What you’ll learn in this episode of Getting Granular: Mike’s story of his client management style when he started in PPC and how it has changed over time – 5:00 Stories from Mike and Jordon about situations outside of PPC that impacted PPC results and how to report back to a client - 6:45 Examples of how business needs can change with a client and how it can impact PPC results and what a PPC manager can do to help – 9:00 What the signals and signs you should be looking for in a PPC manager – 11:00 How a PPC manager should react when mistakes are made or goals are not met – 14:50 The pitfalls of hiring professional service companies and best practices to vet them – 20:00 What communication and time management with a good account manager should look like – 25:00

What you’ll learn in this episode of Getting Granular: • How Bing Ads can drive incremental revenue for your business • Where Bing fits into the marketing funnel • Interesting Bing facts (66 Million users exclusively on Bing!) 3:38 • How Google Ads and Bing Ads are Similar and Different • Why it’s so easy to transition into Bing from Google 4:55 • ROI reasoning behind running Bing Ads 9:19 • Target LinkedIn users in Bing 11:05 • 3 Reasons to use Bing if Google is already working well for you 17:06 • Widen the marketing funnel, don’t go up it too fast 22:07 • How to get free money (coupons) for Bing Ads